example of cover letter for public relations job

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Public Relations (PR) Cover Letter Samples & Examples That Worked in 2024

Have you finally gotten around to writing your public relations cover letter ? If so, let’s dive straight into our guide, packed with cover letter samples, examples, and tips that actually work. Because, if anyone truly understands the importance of first impressions, it's the PR professionals!

 Keep reading to learn about:

• How to create a header for your public relations cover letter
• Why tailoring a public relations cover letter to specific employers matters
• What key details to include in your public relations cover letter intro
• Which skills and accomplishments to include in your PR cover letter
• How to conclude your public relations cover letter effectively
• How to access top resources for job-seeking public relations specialists

1. How to create a header for your public relations cover letter

The first step when writing any cover letter for a public relations position is to create a well-formatted and visually appealing cover letter header .

Headers serve an important role in any cover letter, as they provide the employer with your key identifying information right at the top of the document.

This information includes:

• Your name and professional title
• Your professional contact information
• The name, address, and department of the company you are applying to

Here is an example of a well-formatted public relations cover letter header

Jack Jills , Public Relations Professional (123) 456-7890 | [email protected] | linkedin.com/in/jack-jills

To: Orange County Media & PR Management Public Relations Department 1234 Street Address Los Angeles, CA

Create your cover letter fast with artificial intelligence.

2. how to tailor a public relations cover letter to specific employers.

When it comes to reading cover letters, many employers face the same conundrum of having to read hundreds of letters that all say basically the same things.

To make your cover letter stand out , it is crucially important to tailor your letter to each specific employer you reach out to. Tailoring a letter in this way requires you to research the company, looking for information such as the company’s values or ongoing projects you could potentially contribute to.

Additionally, as you complete this research, you should search for the specific staff member in charge of hiring new employees. Once you find them, create a personalized greeting that addresses them by name.

Here are 3 examples of personalized cover letter greetings

• Dear Hiring Manager Jane Doe,
• Dear Ms. Jane Doe,

Dear Head PR Manager Joe Logan,

3. How to write a compelling public relations cover letter introduction

After completing the research needed to tailor your cover letter, you can begin writing your introduction .

In this introduction, key details that will make your intro more effective include:

• A brief overview of your professional history
• A statement on why you are enthusiastic about applying to this company
• Information on your specialized areas of expertise

Here is an example of a strong introduction from a public relations cover letter

I am a public relations professional with more than 9 years of experience working on PR teams for celebrities and influencers. Given your company’s high-stakes clientele, I believe my skills are the perfect match for your current needs. If given this opportunity, I will work diligently to enhance your professional relationships with clients and maintain excellent PR for each client.

Find out your resume score!

4. Include the best skills and accomplishments in your PR cover letter

Following your introduction are the remaining body paragraphs of your cover letter.

A strong cover letter will generally contain between 2 to 4 body paragraphs that offer deeper insights into your top skills and accomplishments as a PR professional. These paragraphs should contain short and simple sentences, as well as bullet points for added visual organization.

Here are 6 examples of skills to include in a PR cover letter

• Exceptional verbal and written communication
• Creative and quick thinking
• Critical thinking and problem-solving
• Conflict management
• Time management

Here is an example of how to describe an accomplishment in a cover letter

As a public relations representative at my former employer, I spoke directly with the press on a weekly basis to give updates on our clients' current projects. In this role, I developed ongoing working relationships with several major publications and media outlets, including People Magazine, Daily Mail, and TMZ. These connections are long-lasting relationships that I can bring with me to this new role with your company.

5. How to conclude your public relations cover letter effectively

Finally, the last step to writing a great PR cover letter is to craft an effective conclusion .

The primary purpose of your conclusion is to persuade the employer to get in touch with you promptly. You can achieve this by applying slight pressure by naming a day by which you wish to hear back.

Your cover letter conclusion should include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• How and when you can best be contacted
• When you plan to follow up with the employer
• A formal sign-off

Here is an example of an effective conclusion from a public relations cover letter

It is with great excitement that I submit this letter and application for your consideration. I hope to hear from you within a week’s time and am available to meet any day of the week between the hours of 10 a.m. to 6 p.m. You can best reach me to schedule a meeting or interview at (123) 456-7890. As I am eager to learn more about this role, I plan to follow up via phone call next Thursday afternoon if I have yet to hear back.

With Appreciation,

[Applicant Name]

6. Top resources for job-seeking public relations specialists

Now that you've mastered the art of crafting a standout public relations cover letter, it's time to dive into the next step of your career journey: finding the perfect job! But do you know where to look for opportunities? You can start here:

• Industry-specific job boards: Start by searching through websites that are aimed at listing job openings specifically for your industry. For example: PRSA Jobcenter or PRWeek Jobs.  
• General job boards: Another resource you should pay attention to are search engines with broad focus, such as Indeed , Glassdoor , or SimplyHired . 
• LinkedIn : With its vast network and job search capabilities, LinkedIn is invaluable for PR professionals. Utilize filters to find PR-specific roles and leverage your network for referrals and insights.
• Professional associations: Associations like the Public Relations Society of America (PRSA), the International Public Relations Association (IPRA), or EUPRERA can give you access to job listings, publications, training, and networking opportunities. 
• Continuous learning: To boost your value as a potential employee, you can always try upskilling. Explore certification and courses options offered by Coursera , LinkedIn Learning , CIPR Training , or PRSA Professional Development .
• Specialized publications: To shine in a competitive market, you have to be able to keep up with the latest innovations and developments in the field. And to do that, you can subscribe to media like “ PRWeek ,” “ PRmoment, ” or “ PRovoke Media .”

To get the maximum out of your job application, remember to always personalize your cover letter to each and every job posting you reply to. At the end of the day, that's what makes you stand out from the other candidates.

Public Relations (PR) Cover Letter FAQ

What makes a cover letter important for a public relations job application.

You can think about your cover letter as a marketing pitch. It's the one document where you can display your communication skills, persuasion tactics, and understanding of PR strategies to prospective employers. And, of course, it's the perfect place to showcase your motivation and enthusiasm for the job.

How can I present my skills effectively in a public relations cover letter?

First, you must understand which skills the job calls for (read the job posting). Then, align those skills with yours. But don't just list them — put them into context. You can do that by mentioning a specific occasion when your skills helped solve a particular problem.

How can I distinguish myself from other candidates?

You always want to make your unique attributes shine. For instance, mentioning your vast network of media contacts, your fluency in a foreign language, or your credentials in crisis management can significantly up your employability potential.

How can I incorporate keywords effectively in my cover letter?

Go back to the job posting and read it carefully. Identify role-related keywords from the job description and requirements sections. For a PR role, these could possibly be 'media relations', 'crisis management', or 'press releases'. Then sprinkle these throughout your text organically.

How should I conclude my cover letter?

You want to close your cover letter with a strong, memorable finish. Express your passion for PR, the excitement for this particular role, and an eagerness to contribute to the team. Keep it compelling, but avoid sounding desperate.

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

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Public Relations cover letter example

Public relations salary and job outlook

Why a cover letter is essential in public relations, cover letter header, cover letter greeting, cover letter introduction, cover letter body, cover letter closing, sign-off/signature line.

Public relations job seekers may have a professional edge putting their best foot forward, using their natural powers of persuasion to create a standout cover letter. 

Resume.io is the place for advice on how to do just that. Our resources include more than 180 occupation-specific writing guides and corresponding cover letter examples .

This writing guide, along with public relations cover letter samples will discuss: 

• What a public relations specialist does
• Public relations pay and job outlook
• Best format for a structuring a cover letter
• Job-winning tips for each cover letter section: header, greeting, introduction, body and conclusion
• Using your persuasive abilities to advantage in a public relations cover letter
• Layout and design considerations
• Common cover letter mistakes to avoid

What does a public relations professional do?

Public relations (PR) professionals are specialists in crafting a favorable public image for a company, organization or government entity. They manage contacts with the media, promoting a positive narrative, and sometimes “put out fires” by addressing negatives that may arise.

Unlike advertising specialists, PR people do not buy ads, but instead promote clients’ interests by influencing the media to provide favorable coverage. 

They are sometimes called media specialists or communications specialists. In politics and government, they serve as press secretaries, and they may represent celebrities or other public figures as publicists.

PR specialists write press releases and speeches, respond to press calls, prepare information for the media, and organize news conferences and other public events. They keep their fingers on the pulse of public opinion and evaluate an organization’s overall advertising and marketing efforts to make sure they are in line with its desired image. 

According to the U.S. Bureau of Labor Statistics (BLS), public relations specialists earned a median annual salary of $62,810 in 2020, although the top 10 percent earned more than $118,210.

How much do public relations specialists make?

These were the median annual wages for PR specialists in the U.S. in the top industries where they worked in 202-:

• Business, professional, labor, political and similar organizations $68,610
• Government $67,590
• Advertising, public relations and related services $64,880
• State, local and private educational services $59,360

Source: https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm#tab-5

According to another source, Glassdoor.com , public relations salaries average $48,519 in the United States. According to Payscale.com , the average base salary in public relations is $50,999. And Salary.com says the median annual salary for a public relations specialist in the U.S. is $56,243, in a range typically falling between $45,779 and $75,961.

What is the job outlook in public relations?

Public relations jobs are expected to grow 11% from 2020 through 2030, compared to a projected growth of 8% for all occupations, according to the BLS . The increasing popularity of social media and other online sources present both new opportunities and potential problems for an organization’s public image, and savvy PR professionals will be needed to provide 21st-century solutions. 

Every publicist needs a winning pitch, and for a public relations specialist seeking a job, a cover letter is a crucial part of a job application. 

You need a resume too, of course, but that’s not enough. A resume provides a mission-critical overview of your employment history, education and skill set — and a cover letter will typically address many of these same issues. But a cover letter allows you to introduce yourself to a hiring manager, to establish a personal connection, to talk about your aspirations related to the specific company you’re targeting. 

A cover letter is a golden opportunity to showcase your personality, passion and likability in a way that a resume simply can’t. And especially in the field of public relations, it’s an opportunity not to be squandered. You are an expert in promotion and publicity, so you need to need to promote yourself in a personal way.

Surveys of hiring managers have found that the failure to include a cover letter with a resume is one of the leading reasons a job candidate is rejected. A few employers sometimes request that you send a resume only. But unless you’re specifically told not to, always include a cover letter with a resume.

For additional inspiration, here are some links to cover letter examples and writing guides that you may want to check out in our separate marketing and sale categories. If you're looking for more inspiration, head over to these other marketing samples:

• Digital Marketing cover letter sample
• Marketing Manager cover letter sample
• Marketing cover letter sample
• Social Media Manager cover letter sample
• Writer cover letter sample
• Marketing Coordinator cover letter sample
• Event Coordinator cover letter sample
• Event Manager cover letter sample
• Marketing Assistant cover letter sample
• Brand Ambassador cover letter sample
• Copywriter cover letter sample
• Sales cover letter example
• Sales manager cover letter example
• Sales executive cover letter example

Best format for a public relations cover letter example

The best format for a public relations cover letter is based on a traditional structure with the following cover letter elements: 

• Cover letter middle part (body)
• Cover letter ending (conclusion)

The application letter should be one page only, 400 to 500 words maximum, and have enough white space between paragraphs to make reading easy and convenient.

Below is a public relations cover letter example that you can customize for the position and hiring organization.

Dear Mrs Kickstead,

After seven years of organizing 30+ international test drives and 100+ press events, I have come to realize that the secret of great automotive PR lies in letting others experience the drive themselves. I can create evocative images with words, but there is nothing like gliding down a picturesque Scottish Highland road in the summer with the top down.        

Managing the PR campaigns for Toyoton with the Yardman agency for four years was the most enjoyable part of my 10-year public relations career, and I would love to continue the award-winning work that I was doing on their electric car range for Jeslar. We increased brand awareness of each model by 18% after every campaign — taking over nine points of market share from our main rivals.

Crisis PR was no small part of the role.I managed the fallout of a factory fire, political issues, family ownership disputes and a commercial strategy that was initially far from the mark. With electric vehicles it is important to project where you are taking your customers instead of where you are right now (especially when your main battery supplier lets you down).  I won “Crisis PR Campaign of the Year” for that one.

I have also helped to manage the changing public perceptions of petrol and diesel cars in an increasingly environmentally aware world. Sometimes PR serves a broader purpose, and electric cars are a mode of transportation that I feel hugely passionate about.

I have curated a portfolio of articles, press clippings and social media posts that I feel would be a good fit for the role at Jeslar. Your position of market leadership is testament to your unrivaled manufacturing expertise, and it is vital that you have an ability to communicate your journey to your customers. I hope that an interview might offer me the chance of explaining how I can contribute to your PR objectives.

Let’s look at what each of the cover letter elements should contain, alongside corresponding excerpts from our sample public relations cover letter..

Once known as a letterhead, this is the attractively designed space in the top section contains your name, occupation, address, phone number and email. 

It may contain an accent color, creative use of typography and white space, and perhaps your photo. So in addition to containing your critical contact info, it’s an important design element on the page, since there will be nothing below it but solid paragraphs of black text. It should be pleasing to the eye, giving your resume a distinctive look that shows you put some thought into it.

Take a moment to review Resume.io’s cover letter examples and templates , which feature a variety of header designs. If you find one you like, click to download it, replace the text with your own information, and the hardest part of designing your cover letter is done. Now all you have to do is write it. 

Make your resume and cover letter a matching set

Resumes and cover letters are meant to go together, so you need to give them a matching style. Use the same fonts, font sizes and formatting choices in your resume and cover letter, and the headers on the both of them should be very similar if not identical.

Goal of the cover letter header: Visually stand out from other job applicants by making your name and contact information prominent.

This is the line at the top of the letter that says “Dear Mr. X” or “Dear Ms. Z.” Do everything in your power to address your cover letter to a specific person. It shows professionalism and attention to detail if you’ve gone to the trouble of finding out who’s doing the hiring for the position you want. If you’re responding to a job listing that doesn’t mention a name, it may be worth calling the company to inquire.

Unless you happen to know the person you’re writing to, stick to the formality of using a last name. Although words like “Greetings” or “Hello” may be acceptable at times instead of “Dear,” it’s a bit risky to be too informal in a letter where you’re asking for a job.

Goal of the cover letter greeting: Start off on a professional note by  making a direct personal connection with the hiring manager.

Here’s the greeting from our public relations cover letter sample.

The opening paragraph of your letter should hook the reader by alluding to something that makes you sound like a promising job candidate. If you have years of successful experience in public relations, look no further than this angle. 

Or you may be new to the field — perhaps you’re just graduating from college, but if you have a relevant degree from a good school, this can be your opener too. 

Use strong, compelling language that will get people’s attention, and avoid clichés like “Please consider this letter my application for….”

Go to Resume.io to review some good cover letter examples for an event manager , marketing manager or social media manager . Here’s a good cover letter sample for the intro of a public relations professional application:

Goal of the cover letter introduction: Capture the recruiter’s interest with just enough highlights to motivate further reading.

Here’s an introduction idea from our sample public relations cover letter.

The middle part of your cover letter — the central two or three paragraphs — is the heart of your case as the best person for the job. 

Highlight your most impressive past work experience, mentioning not only where you worked but what you accomplished there. Be specific, using facts and figures wherever possible, such as dollar figures or percent increases. 

Anyone working in public relations long enough has probably had to put out a fire or two. Relate an anecdote about a problem you once faced, the action you took, and the satisfactory result you achieved.

You may also choose to mention your education and any special training in your field.

And ideally, you should mention the name of the hiring organization, and say something about what you hope to bring to its table. For example, if you’re aware that this employer is seeking to expand in a competitive new direction, you might say something about a public relations strategy that would help smooth the way. 

At the very least, mentioning the company by name shows you are not mass-mailing the same generic letter to multiple employers. This, by the way, is a major faux pas; every cover letter should be unique and tailored to each prospective employer.

Goal of the cover letter body: Draw relevant connections between your public relations background and potential benefits to the hiring organization.

Our public relations cover letter sample illustrates what you might include in the middle part.

The ending of your cover letter can have a vital impact. Your final paragraph can be used to summarize what you’ve said already, to thank readers for their time, or perhaps to work in one last nugget of information about your skills. But whatever else the concluding paragraph contains, it must include some kind of call to action.

This might be as simple as saying you look forward to hearing back. You might say you would be delighted to visit the company headquarters and meet with the principals. Or you might express your willingness to join a Zoom call at any time to discuss your qualifications further. 

If you want to be a bit more assertive, you could even say something like, “Would you mind if I call you in a week or two to discuss these possibilities further?” 

The idea is to get the hiring manager to do something as a result of your cover letter — at least send an email in reply — and not just lay it aside and forget about it.

Aim of the cover letter closing: End on an upbeat, self-assured note with a call to action prompting the recruiter to respond.

Below is the closing section of our public relations cover letter example.

When it comes to the sign-off of your cover letter, keep it simple like in this cover letter example: 

If you like, you can choose some closing words other than the traditional “Sincerely,” such as “Best regards,” but avoid anything that sounds too casual. 

If you’re planning on printing this cover letter to send by snail mail or deliver in person, you do need an actual signature above your typed name. But this is not necessary in electronic correspondence, although you can add a scanned version of your signature if you like.

How to write a persuasive public relations cover letter

A cover letter is an exercise in persuasion, and as a public relations professional, persuasion is precisely your field. You are an expert in portraying organizations in a positive light, so you need to do the same for your greatest asset — yourself.

Just as a good salesman is focused on the needs of the customer, you need to focus on the needs of the company you’re targeting. You’re not writing to convince the company that you deserve a job — you’re writing to convince the company that it needs you. 

Perhaps the company needs you to resolve an image problem it may have. Perhaps it’s a little-known organization that needs you to drum up attention. Or perhaps the company is already well known and has a good reputation, but it wants to compete with the best of the best, and it needs to take its publicity to the next level. 

In all of these cases, the focus should be on what the company needs, not what you need. Your contribution should help make the company stronger, more efficient and ultimately more profitable. Hiring you should earn the company more money than it will cost.

So put yourself in the shoes of the person you’re writing to, and write the letter that person would want to receive. 

Pay close attention to your tone of voice. It should exude confidence born of competence, but it should never cross a line into arrogance or self-importance. You have to write a letter that makes you sound likable. Nobody wants to work with somebody they don’t like. 

Public relations cover letter design and layout

Your letter should look as good as it reads, demonstrating the same feel for design and presentation that you would use on actual clients in a public relations job. Here are some tips to clean design and layout:

• Font: Use a legible, “normal-looking” font — nothing wacky or avant-garde. Review our guidance on best fonts to use in cover letters.
• Font size: Keep the font to a minimum of 10 points and a maximum of 12. Avoid shrinking the font size to force a wordy letter onto one page, when what you really need to do is trim your text.
• Align text left: While the text in a book may look fine justified from margin to margin, letters look more natural if aligned left, leaving a little space at the end of each line.
• Margins: Use a 1-inch margin on the top, bottom, left and right.
• Paragraphs: Avoid long, blocky paragraphs. Leave a space between paragraphs, and don’t indent them.
• Balance: Strive for a balanced, centered look and feel with an appropriate amount of evenly distributed white space. For example, your letter should not have a bunch of text at the top and very little at the bottom, nor should there be gaping white spaces trapped inside the letter.
• Save as a PDF: Unless the employer requests some other file type, send your cover letter as a PDF, either in an email attachment or uploaded to the employer’s job-application system. A PDF will preserve your formatting so that your text doesn’t jump around (or worse, turn to garble) when opened on someone else’s computer.
• Use a professional cover letter template. You can sidestep all these errors by using a professional designed template from our extensive array of cover letter examples.

Cover letter mistakes to avoid

Here are some common cover letter mistakes you need to avoid:

• Typos and other errors: You simply can’t afford typos, misspellings, grammatical errors or bad punctuation in a one-page letter seeking a position in public relations. You need a “perfect pitch,” so if writing is not your long suit, find an editor to review your letter.
• Cover letter clichés: Write in fresh, original language that the recruiter hasn’t read a thousand times before. Many cover letters start with “I’m writing this letter to….” This is “junk ink” — they already know you’re writing this letter. And please don’t call yourself a “self-starter” or a “team player” who “thinks outside the box.”
• Mass mailings: A cover letter is not a one-size-fits-all document. Tailor each letter to each employer, and let the hiring manager know you’re doing so by addressing that company’s needs.
• Irrelevant information: If you have room in a one-page letter to gab about your hobbies and interests outside work, then you’re missing an opportunity to use the precious space here to highlight skills that are relevant to the job you’re seeking.

Key takeaways for a public relations cover letter

• Public relations professionals are specialists in shaping a positive public image for any organization. They make good money and face a strong job outlook, but they need a standout job-application package to compete for the best jobs.
• In applying for a public relations job, a cover letter is a crucial companion to a resume because it enables you to showcase your personality, passion and enthusiasm.
• Use an attractive header, a proper greeting and a thoughtful introduction, body and conclusion to cover all the bases you need to cover, with nothing extraneous.
• Follow the rules for attractive design so that your cover letter looks as good as it reads.
• Focus on the needs of the employer, not your own, and strike a tone that hiring managers will find persuasive.

Best of luck in your job search!

Free professionally designed templates

Public Relations Cover Letter Example & How-To (2023 Guide)

Written by James Vandersmith

April 25, 2023.

Having a career in public relations requires a great amount of knowledge, innovative thinking, and expertise, so writing a cover letter that stands out can make all the difference. A public relations cover letter needs to show off your creativity, demonstrate your background in PR, and show off how you’ll fit into the company culture.

To help you tackle the task of creating a great public relations cover letter, we’ve put together this comprehensive guide. Whether you’re applying for an entry-level position or taking on a more advanced role, these tips will give your document the extra edge it needs to stand out from the competition.

Public Relations Cover Letter Header.

Start off your cover letter on the right foot by creating a great header section. This should include your name and contact information, as well as the name of the hiring manager or recruiter (if known). Make sure this information is easy to find and stands out from other elements on the page.

Introduce Yourself & Engage Your Reader.

After including the header information in your cover letter , begin your introductory paragraph with a strong introduction that grabs the reader’s attention and encourages them to keep reading. Use this opportunity to briefly explain why you’re applying for the position, and how your skills and experience make you an ideal candidate.

Address the Hiring Manager Directly.

In the body of your cover letter , it’s important to address the hiring manager directly. Make sure to include their name and title in the salutation, and use this opportunity to show off your knowledge of the organization and its mission. Show them why you’re a good fit for their specific needs and how you can help further the organization’s goals with your skills and experience.

Show Off Your Knowledge of the Industry in your Cover Letter.

Make sure to highlight any prior experience or knowledge you have within the industry, as well as any specifications that may be relevant to the position. Doing so will demonstrate your commitment to your career in public relations and show why you’re perfect for the job.

Highlight Your Skills & Experience.

When writing your cover letter, make sure to describe your experience, qualifications, and any relevant skills that would help you in the job. Provide examples of previous achievements and clarify how they connect to the position you’re seeking. Best examples are:

– Completed successful media campaigns for Fortune 500 companies

– Drafted and executed strategies to promote products and services

– Built strong relationships with clients and potential customers

Provide Your Best Qualifications and Technical Skills in your Cover Letter.

Including a brief summary of your qualifications and technical skills can be very beneficial to your cover letter. Point out any certifications or degrees you have in public relations, as well as any software programs or tools you’re proficient in. This is the perfect opportunity to demonstrate how you bring value to the organization.

To write an effective cover letter, begin by emphasizing PR qualifications that make you a strong fit for the job, such as degrees or certifications. Then, discuss your relevant experience and the skills you possess that would contribute to the position. Lastly, express your passion for public relations and explain how you plan to leverage your skills to support the organization’s success.

Mention What You Know About The Company.

Show the hiring manager that you did your research by mentioning what you know about the company. This could include their mission statement or anything else about the organization that stands out to you. Doing so will demonstrate that you’re serious about joining the team.

Highlight the Reasons Why You Want to Work There.

Finally, explain in your cover letter why you want to join the organization and how your skills can help further its goals. Make sure to give concrete examples of what makes you a great fit for the company and reiterate your interest in joining the team.

Showcase Your Biggest Accomplishments in Your Previous Job.

Your cover letter should also include details and examples of your biggest accomplishments from your previous public relations job. These could be awards, projects, or any other major successes you achieved in those roles that demonstrate your skills and experience in the field. Doing so will show the hiring manager why you’re a great fit for the organization.

Discuss Your Enthusiasm and Dedication in Your Public Relations Cover Letter.

Your enthusiasm and dedication to the field of public relations should also be included in your cover letter. Explain you are passionate about the work and how you plan to use this passion to contribute to the company’s success. Doing so will demonstrate that you have the commitment necessary for a role in public relations.

Explain Why You Believe You Are the Best Candidate for the PR Position.

Your public relations cover letter should be more than just a list of qualifications and experience. In the closing paragraph, explain why you believe you are the best candidate for this position. Provide concrete examples that show how your skills can help benefit the organization, as well as any unique experiences or achievements that make you stand out from other applicants. Doing so will show the hiring manager why you are the perfect fit for this role.

Close Your Letter With a Request for Consideration.

Concluding your public relations cover letter on the right note is crucial. Make sure to thank the hiring manager for their time and express interest in discussing the position further. You should also include a call-to-action where you ask for consideration, such as to be contacted or invited for an interview.

Public Relations Cover Letter FAQs

What do you write in a pr cover letter.

When writing a PR cover letter, make sure to include your qualifications and experience, any certifications or degrees you have in the field, skills you possess that would contribute to the position, your passion for public relations, and why you believe you are the best candidate for this job.

What should you avoid in your PR cover letter?

When writing cover letters, it is important to avoid using overly formal language or jargon, as well as discussing unrelated experiences or skills. Additionally, avoid making any negative statements about yourself or others, and ensure that your cover letter is free of spelling and grammar mistakes.

What is the best way to format a PR cover letter?

When formatting your PR cover letter, make sure to include a header with your contact information, followed by an introductory paragraph in which you explain why you’re a great fit for the role. Then, add three to five paragraphs that discuss your qualifications, skills, and accomplishments in the field. Finally, include a conclusion in which you thank the hiring manager and explain why you are the best candidate for the position.

How do you write a cover letter if you have no experience in that field?

If you have no experience in the field, focus your cover letter on transferable skills that would benefit this role. Make sure to explain why those skills make you a great fit for this position and how you plan to use them in your work. Additionally, provide examples from previous positions or extracurricular activities that demonstrate your qualifications and show the hiring manager why you are the perfect candidate for this role.

How do you start a cover letter for PR?

Start your PR cover letter by introducing yourself and explaining why you are interested in the position. Then, discuss your qualifications by highlighting any skills, certifications, or experience that make you a great fit. Also, include your enthusiasm for the field of public relations and explain how you plan to use your passion to contribute to the success of the organization. Finally, close by thanking the hiring manager for their time and expressing interest in discussing the position further.

Should I admit my lack of experience in a cover letter?

No, it is not necessary to point out your lack of experience in a cover letter. Instead, focus on the transferable skills that make you a great fit for this role. Provide examples of how those skills have been used in the past and explain why they make you the ideal candidate for this position. Additionally, make sure to discuss any unique experiences or accomplishments that would make you stand out from other applicants. Doing so will show the hiring manager that you have the potential to be successful in this role.

Public Relations Cover Letter Example

Dear Ms. Smith,

I am writing to apply for the Public Relations Officer Position at ABC Company. I believe my qualifications and experience make me the ideal candidate for this role.

I have a Bachelor’s degree in Communications and over five years of professional experience in public relations, working with clients from a variety of industries. During my time in this field, I have developed expertise in media relations which involves responding to  media inquiries, event planning, and strategic communications. In addition to my other responsibilities, I am in charge of creating and revising press releases, as well as producing a newsletter for our staff on a monthly basis.

I am passionate about public relations and motivated by the opportunity to help organizations achieve their business objectives. I also have a proven track record of producing successful public relations campaigns that have increased brand recognition and generated new leads.

I would welcome the opportunity to discuss my qualifications with you further and demonstrate how I can use my skills to benefit ABC Company. Thank you for your time and consideration, and I look forward to hearing from you regarding this role.

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Table of Contents

Public Relations Officer Cover Letter Examples

Use these Public Relations Officer cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Public relations officers are responsible for developing and executing communication plans that promote their organization. They work with the media, customers, and other stakeholders to create a positive image for their company.

To get a job as a public relations officer, you need to have a strong cover letter. Use these examples to write a cover letter that will make hiring managers want to meet you in person.

Formal/Professional Writing Style Example

With a strong background in public relations and communications, I am confident in my ability to make a significant contribution to your team as a Public Relations Officer. My expertise in developing and implementing effective PR strategies, as well as my strong interpersonal skills and dedication to maintaining favorable relationships with key stakeholders, make me the ideal candidate for this role.

Over the past five years, I have honed my skills as a Public Relations Specialist, consistently driving media coverage and brand awareness for both local and international organizations. In my previous role, I successfully devised and executed public relations campaigns that resulted in a 25% increase in media coverage and a 35% increase in online brand mentions over an eighteen-month period.

In addition to my achievements in public relations, I possess the ability to work under pressure and adhere to tight deadlines while maintaining excellent attention to detail. My excellent written and verbal communication skills enable me to effectively create compelling press releases, media kits, and presentations that resonate with diverse target audiences.

As a proactive and organized individual, I strive to constantly stay updated on industry trends and utilize innovative tactics to ensure that my clients always stay ahead of the PR curve. I believe my passion for public relations combined with my professional experience make me an ideal candidate to join your organization as a Public Relations Officer.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further and demonstrate how my experiences would make me a valuable asset to your team. Should you require any additional information, please don’t hesitate to contact me.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate with a Bachelor of Arts in Public Relations from City University, I am eager to begin my career in PR and believe that my strong communication skills and passion for building relationships make me a perfect fit for this role.

During my time at City University, I gained valuable experience in PR through internships and participation in various extracurricular activities. I interned at XYZ Agency, where I contributed to the development of PR strategies, drafted press releases, and organized multiple promotional events. Further, as a member of the student Public Relations Society, I honed my social media skills and assisted in organizing an annual PR conference on campus. I believe these experiences have provided me with the foundation to excel in the public relations industry.

I am drawn to your company’s mission of providing exceptional PR services for a variety of clients. My adaptability, creativity, and commitment to results-driven solutions make me an ideal candidate for this position. I am confident that my enthusiasm and strong work ethic will allow me to contribute positively to your team and clients.

I am excited about the opportunity to work as a Public Relations Officer with your company and look forward to the possibility of discussing my qualifications further in an interview. Thank you for considering my application.

Networking/Referral Writing Style Example

I was referred to this role by my former colleague and good friend, Jane Smith, who is currently working in the Communications department at your organization. Jane and I worked closely together for three years at XYZ Company, where we successfully implemented several PR campaigns to increase brand awareness and customer engagement.

Given our positive working relationship and Jane’s knowledge of my skills, she thought I would be a perfect fit for your team, and I couldn’t agree more. I am excited about the opportunity to bring my experience and passion for public relations to contribute to the continued success of your organization.

Throughout my career, I have held various roles in PR, media relations, and communications. In my previous position at XYZ Company, I was responsible for managing media relationships, crafting compelling press releases, and organizing successful events to showcase our brand. I have consistently demonstrated my ability to handle fast-paced environments, meet tight deadlines, and cater to diverse audiences.

I believe my strong communication skills, keen eye for detail, and ability to build and maintain relationships with various stakeholders make me a great candidate for the role of Public Relations Officer. I am confident that my experience and understanding of industry trends will enable me to support your organization’s strategic goals.

Thank you for considering my application. I look forward to the opportunity to discuss my candidacy further with you and learn more about how I can contribute to your organization.

Enthusiastic/Passionate Writing Style Example

As a long-time admirer of the incredible work and innovative strategies that [Company Name] has executed in the public relations space, I am thrilled at the prospect of becoming part of your team and contributing to your continued success.

Throughout my career, I have gained invaluable PR experience across various industries, developing strategic messaging and generating buzzworthy media coverage for various clients. My hands-on experience in crafting and executing vigorous PR campaigns, coupled with keen attention to trends and industry insights, enables me to be a valuable asset to any organization.

Beyond my professional accomplishments, my zeal for public relations and communication is exemplified by my educational pursuits. Completing my degree in Communications and Media Studies, as well as a post-graduate diploma in Public Relations, has offered me the opportunity to deepen my understanding of media management and stay current in this dynamic landscape. I know that my knowledge and skills would be put to good use at [Company Name], where your reputation for thought leadership and cutting-edge strategies inspires me to push boundaries and aim higher.

At [Company Name], you pride yourselves on creating and nurturing strong media relationships, cultivating innovative activations, and crafting memorable stories that resonate with audiences. I am eager to join a team that shares my enthusiasm for harnessing the power of targeted storytelling and delivering exceptional results.

In conclusion, the passion I feel for public relations and creating a lasting impact, combined with my diligent work ethic and fresh ideas, makes me confident in my ability to excel as your new Public Relations Officer. I am excited about the possibility of joining the [Company Name] family and contributing to its tradition of excellence.

Thank you for considering my application. I look forward to the opportunity to discuss my candidacy further.

Problem-Solving Writing Style Example

Having thoroughly researched your company and its recent growth, I recognize the challenges that accompany this expansion, such as maintaining a strong brand identity and effectively communicating with various stakeholders. As a PR professional with over six years of experience, I am confident in my ability to provide innovative solutions to address these challenges and contribute to your ongoing success.

During my tenure at XYZ Communications, I faced similar challenges and successfully designed and implemented comprehensive public relations campaigns for multiple clients. By identifying the driving factors behind each client’s unique challenges, I crafted tailored strategies to enhance their brand image, ensure stakeholder engagement, and increase positive media coverage.

One specific problem I addressed was the risk of brand fragmentation for a rapidly expanding client. To counter this, I developed a cohesive brand messaging platform and secured media placements in leading publications, ensuring a united brand representation across all channels. This approach resulted in a 20% increase in positive media coverage and a revitalized brand image.

I understand that your company values innovation, diversity, and continued learning. My commitment to staying current with the latest industry trends and fostering a versatile work environment has driven my success in delivering tailored campaigns that resonate with different audiences.

In addition to my problem-solving skills and industry expertise, I possess outstanding communication and interpersonal skills that allow me to form strong relationships with both internal teams and external partners. These skills have proven valuable in generating creative collaborations and enhancing our clients’ satisfaction levels.

I am excited to leverage my skills, experience, and passion for innovative PR solutions and contribute to your company’s mission and vision. Thank you for considering my application. I look forward to the opportunity to discuss my suitability for the role further.

Storytelling/Narrative Writing Style Example

As I sat in the bustling coffee shop, my heart swelled with pride as I overheard a group of students animatedly discussing the success of the recent charity event I had organized. It was in that moment that I realized the impact that effective public relations can have on a community, and it solidified my passion for pursuing a career in this field.

With a degree in communications and over five years of experience in public relations, I believe that I am well-equipped to make a meaningful contribution to your organization. My background includes successfully managing PR campaigns for various non-profit organizations, as well as small businesses, which has allowed me to hone my skills in strategic planning, media relations, and social media management.

One of my most memorable experiences was when I led a team of volunteers to organize a fundraising event for a local animal shelter. In addition to securing sponsorships and coordinating logistics, I was responsible for generating media coverage to raise awareness about the cause. Through targeted press releases and social media promotion, we managed to secure several TV and radio interviews, as well as articles in local newspapers, which resulted in an overwhelming turnout at the event. We exceeded our fundraising goal by 150%, and the animal shelter was able to expand its services to help even more animals in need.

What excites me about the Public Relations Officer role at your organization is the opportunity to leverage my skills and experience to make a tangible difference in the community. I am confident that my passion for storytelling and ability to connect with diverse audiences will make me a valuable addition to your team.

Thank you for considering my application. I am looking forward to the opportunity to discuss my qualifications further and demonstrate how my background aligns with your organization’s goals.

Maintenance Manager Cover Letter Examples

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Are you leveraging the cover letters yet?

Whether you are a fresher seeking an internship or an experienced PR professional, a cover letter is equally important in both cases. If you have never written a cover letter or never felt the need to, this blog will address them as we lay out a comprehensive guide to writing the best cover letter.

A public relations cover letter contains all your key achievements already mentioned in your public relations resume but in addition to that, you have the freedom to express yourself more descriptively.

There are many advantages in this single page document. We will walk you through all the key aspects of an ideal public relations cover letter.

In this blog we are going to discuss the following topics:

Significance of a good Public Relations cover letter Key sections of a Public Relations cover letter Distinguishing factor in a good Public Relations cover letter How to prioritize the contents of a good Public Relations cover letter

Who is a Public Relations Professional?

[ Back to Table of Content ]

A public relations professional is responsible for projecting a positive public image for their client. This typically involves media relations, public speaking, organizing events, social media interactions, internal communications, corporate outreach, etc.

A public relations professional would ideally be at the helm of all communication channels. Depending upon the nature of the business, a PR professional conceives the strategy of communicating and building the brand image and executes it to perfection.

Not only is this profession exciting and creative but also comes with a lot of responsibility. So any business would want to have a PR professional who is media and tech-savvy with impeccable communication and persuasion skills.

Significance of a cover letter for a PR professional

A PR professional has to not only follow the best practices but also needs to think out of the box and has to be spontaneous. Bear in mind that the companies will be looking out for the applicants who truly stand out from the crowd.

Like the swarm of bees to honey, a coveted job vacancy will naturally invite the best talent pool from around. Post the pandemic, I have to rephrase it and clarify that ‘from around’ could mean ‘across the globe’!

With such a competition, you cannot afford to lay back and roll the dice. Writing a cover letter is always an added advantage as you are personalizing your application by doing so.

A well written public relations cover letter ensures that your hiring manager takes interest in your public relations resume and you are invited for a personal interview.

Before we look at how to write a compelling public relations cover letter, let us look at what constitutes a public relations cover letter in general.

Key Elements in a Public Relations Cover Letter

A public relations cover letter should be a single page document addressed to the hiring manager. Although there is no rule as to how a public relations cover letter needs to be drafted, here are the three main sections that must capture the content of a public relations cover letter comprehensively.

Introduce yourself

You begin the cover letter by introducing yourself. In the introduction, quantify your academic and professional accomplishments descriptively. Here is an example of the same:

Sample Introduction in a public relations resume

4+ years experienced Public Relations Manager with a bachelor’s degree in marketing with strong communication skills.

Sample Introduction in a public relations cover letter

I am a shrewd public relations manager with over 4 years of fostering cordial relationships with the media, with a bachelor’s degree in marketing.

On a public relations resume, the applicant should address the self in third-person. However, on a cover letter, one must address oneself in the first person.

Keep the letter informal but use power verbs wherever possible. Power verbs are nothing but action words that emphasize your active contribution. Also, ensure that you are using relevant keywords throughout the public relations cover letter.

In the introduction part, apart from your academic and professional prowess, you can also highlight the skills that you are proficient in.

Keep the introduction crisp and to the point. Your introduction must be relevant to the job you are applying for and not go off the tangent!

Enlist all your professional accomplishments

After the brief introduction, describe all your accomplishments so far in your career in an orderly fashion. There are three ways in which you can describe your career progression.

You can start from the time when everything began and then progress chronologically along.

You can also arrange it in a reverse chronological fashion by describing your latest accomplishments first.

This will make sense in most cases as you would stay relevant for the hiring manager in terms of your abilities from day one.

However, if you choose to start with something which you are very proud of or which you think will impress the hiring manager, then you may choose that format.

No matter how you describe your career trajectory, you need to describe it well. Remember that you have the one chance to say whatever it is that you couldn't convey in your public relations resume.

About the company

You have described all of your achievements and milestones in the previous sections. Now you should help the hiring manager to see how you can play a pivotal role in taking the organization to new frontiers.

For that to happen, you need to know the background of the company. Gather as much information as possible about the company and its stewards. Understand their vision and workflow.

Once you come to know more about the company, you can describe how your values and motto resonates with the company. Express your passion and enthusiasm for the company and your keenness to work with them.

However, do not come across as someone who is quite desperate for the job as there is a thin line between passion and desperation.

The key here is to understand the core values of the company and directly invoke that in your public relations cover letter.

Guide to draft the best Public Relations cover letter

Now that we know the components of a public relations cover letter, let us see what distinguishes a great public relations cover letter from an ordinary one.

Just as everyone would send out a resume, in all probability, most people would also be adding a cover letter along. The only way out to be the unanimous choice of the hiring manager in such a situation is by improving the quality of the public relations cover letter.

So is there a secret to writing the best public relations cover letter?

The secret recipe for success in the interview process apart from your potential is the way you project yourself.

In this case, your public relations cover letter is your projected self. So the first thing to address is the design and format of the public relations cover letter.

A well-designed cover letter is easy to read through quickly without losing any time. Choose a template that is designed by experts that ensure the best standards.

How unfortunate would it be to write an impeccable public relations cover letter and not ensuring that it is appealing to read?

The next thing to take care of is the elements of the public relations cover letter. We have already discussed the components of the public relations cover letter. Do not leave out any of the key information.

But here is the key to writing a compelling public relations cover letter - It has to capture the imagination of your hiring manager. You should compose your public relations cover in such a way so that your employer can visualize your potential.

The greatest advantage you have while drafting a public relations cover letter is that you can be descriptive about your achievements which means you can control the flow of your thoughts and emphasize how you can be an indispensable asset for the company.

Public relations internship cover letter

For an entry level public relations cover letter, you must follow the same guidelines mentioned above but with appropriate changes.

It is given that a public relations intern or an aspiring fresher in the field would not have any real-world experience. But do not fret, it is not a paradox!

If you are a fresher or an intern, you would be applying for companies who would be open to considering freshers.

Hence, you need to bring out the public relations professional within you by listing all your accomplishments in other spheres of life be it academic or extra-curricular, while drafting public relations intern cover letter.

The next most important step is to express your intent. Here is the key to properly do that, do not merely use fancy words and be done with it!

Instead, understand how the company operates and while expressing your intent, let them know subtly that you know exactly what you will be doing if you are hired.

If your employer realizes that you as an intern or a fresher can understand the work and your role with clarity, then it induces the recruiter with abundant confidence in you and your ability.

And, always back up your claims with some real world cases where you have excelled.

Go and check out Hirations' Online Cover Builder, with ready to use templates and much more.

Key Takeaways

Now that we have a comprehensive overview of writing a scintillating cover letter for public relations, let us note down the highlights:

We discussed why a Public Relations cover letter is important We went through all the key elements of a good Public Relations cover letter We also understood what distinguishes the best Public Relations cover letter from the rest Finally, we are fully equipped to prioritize the contents of a Public Relations cover letter

That’s it for now. We hope this has been helpful to you. We would love to hear your thoughts on this and if required, we are willing to help you better.

Go to Hiration career platform which has 24/7 chat support and get professional assistance with all your job & career-related queries. You can also write to us at [email protected] and we will make sure to reach out to you as soon as possible.

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Public Relations Officer Cover Letter

A public relations (PR) officer cover letter should make the case for your suitability as the public face of a company. Use your cover letter to expand on the points made in your resume , including your qualifications, experience, and top career achievements.

PR Officer — Free Cover Letter Template:

Download our free public relations officer cover letter template in MS Word format.

Public Relations Officer Cover Letter Example:

[Full Name]

[Physical Address]

[Email Address]

[Contact Number]

Re: Application for the position of public relations officer.

Dear [Recipient’s title and last name] ,

This letter serves as an opportunity to get to know more about me as a prospective candidate for the position of public relations officer at [company name] as advertised in [where you found the job posting] . I would like to tell you about my skills, background, and ability to succeed in the position.

My interest in the position stems from a desire to apply my extensive PR knowledge and experience towards promoting your company’s public image and brand, as well as resolving public relations challenges. My training and experience as a strategic communicator along with my ability to [mention at least two skills that are listed in the job requirements] make me an ideal candidate for the job. I know that I would be a valuable addition to the team at [company name] .

I have a [qualification] from [educational institution] and have more than [number of years] of experience in public relations. I have extensive knowledge of [list things like knowledge of the local media landscape and a comprehensive list of media contacts] and outstanding [add key skills that align with the job requirements] .

In my most recent role at [previous employer] , I achieved [describe an accomplishment and strengthen it with a percentage, if possible] , which improved [mention the effect this accomplishment had on the company in question] .

I am eager to take on a new challenge and I see this as the perfect opportunity to contribute and grow. I am excited to be applying to [company] and for the opportunity to [describe how your skills and expertise would benefit the company] . I truly admire [mention notable milestones or characteristics you appreciate about the company] and would feel privileged to a member of the team at [company name] .

Please find attached my resume and [mention any other documents that were requested, if applicable] . Feel free to contact me directly should you require anything further.

Thank you for your time and consideration. I look forward to hearing from you.

[Your full name]

How to Write a PR Officer Cover Letter:

A step-by-step guide to writing the perfect public relations officer cover letter.

Address your letter.

Address the hiring manager directly..

Address your letter directly to the hiring manager, recruiter, employee, or whoever the person is that put out the job posting.

Avoid generic greetings.

If a contact name is supplied or if it is possible to find out a name, avoid using a general greeting such as "To whom it may concern" or "Dear Sir/Madam." Use the relevant title before the person's last name — for example, "Mr. Martinez" or "Ms. Thompson."

Start with an introduction.

Keep your introduction brief..

In no more than three sentences , tell the person why you are writing and what position you are applying to.

Mention that you meet the job requirements as stated in the job advertisement.

State the reason for your letter and your motivations for taking up the position. Your writing should reflect the exact job title and you should briefly highlight a key job advertisement requirement that you meet, for example, having more than two years' experience as a PR officer in a related industry.

State that you feel you are the best person for the job.

Use one sentence to elaborate on why you feel that you are the best fit for the PR officer position. Cite specific core skills and expertise that match key requirements in the job posting, such as coordinating PR campaigns, public speaking, networking, etc.

Showcase your qualifications and experience.

Briefly discuss your qualifications..

Write a few sentences on your qualifications and where you obtained them. Directly mention how your qualifications align with the job advertisement requirements. Most employers look for candidates with a Bachelor's degree in communications, marketing, journalism, or a related field.

Highlight your experience.

Mention how many years you've worked as a public relations officer and where you worked. Limit this to a single sentence as you will be discussing your exact duties and work experience further on.

Match your core skills to those mentioned in the job ad.

Match prominently featured duties and responsibilities mentioned in the job ad with related skills from your resume. For example, if the job ad mentions liaising with the mainstream print and broadcast media or promoting brand awareness, mention the nature and extent of your experience in that regard.

Outline your most recent job.

Discuss your most recent role..

In a few sentences , talk about your responsibilities at your current or previous job as a PR officer, for example — issuing press releases, preparing employee newsletters and shareholder reports, maintaining an extensive list of media contacts, building networks, and more.

Include details about how your contributions positively impacted your previous employer. Briefly discuss what your experience has taught you about your role as a PR officer.

Showcase your biggest accomplishments in your previous job.

Describe achievements that illustrate your expertise along with the value you brought to the organization in question. This might include strengthening the public image of a former client, maintaining an excellent response rate with media inquiries, increasing social media visibility, and more. Include metrics, where possible.

Celebrate the organization.

Mention what you know about the company..

In order to demonstrate your enthusiasm and express your interest in the company or organization you're applying to, do a bit of research and include a sentence about their key products or services, their success stories, or their social involvement.

Highlight the reasons why you want to work there.

Discuss why being a public relations officer at this organization appeals to you. Typically, this would include mention of how the position aligns with your career goals and skills, their generous benefits package, overwhelmingly positive employee reviews, etc.

State how you envisage adding value as a PR officer by reinforcing that you would be a perfect fit for them by mentioning desirable character traits, such as being an excellent strategist with persuasive writing skills, along with your ability to thrive in a fast-paced environment.

End with a call to action.

Indicate that you would like to hear from them..

Let them know that you are eager and excited at the prospect of joining their team. Refer the reader to your attached resume and any additional documents that may have been requested.

You may also want to refer them to your LinkedIn profile or a website that showcases your abilities. Invite the reader to contact you via email or phone should they need anything else.

Close your letter.

Thank the reader for their time. Add "sincerely" or an acceptable synonym and sign off with your full name.

What employers look for in a public relations officer cover letter:

• A well-written letter that succinctly showcases your strengths as a prospective employee.
• A clear indication of your PR qualifications, skills, and experience.
• Expansion of notable achievements listed in your resume.
• Why you identified this company or organization as the right fit for you.
• Knowledge of major players and stakeholders in the field.
• How your previous experience makes you the right candidate for this role.

How to Write a Letter of Interest

How do you write a cover letter for a public relations officer position?

• Address your letter .
• Start with an introduction .
• Showcase your qualifications and experience .
• Outline your most recent job .
• Celebrate the organization .
• End with a call to action .

What skills do you need for a public relations officer job?

• Excellent written and verbal communication skills.
• Ability to work under pressure and meet strict deadlines.
• Confidence in public speaking and campaigning.
• Ability to develop and implement PR strategies.
• Strategic thinking.
• Ability to draft press releases and liaise with the media.
• Analyzing media coverage.
• Ability to prepare newsletters, social media posts, and reports.
• Good interpersonal skills.
• Excellent networking skills.

How long should a public relations officer cover letter be?

A public relations officer cover letter should not be longer than one page. It should be a summary of key points that make you an ideal fit for the advertised position.

Related Articles:

The 12 best cover letter tips for 2024, how to address a cover letter, public relations job description, public relations interview questions, how to ask for a letter of recommendation.

Resume Worded   |  Career Strategy

14 public relations manager cover letters.

Approved by real hiring managers, these Public Relations Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Public Relations Manager
• Senior Public Relations Specialist
• Public Relations Coordinator
• Alternative introductions for your cover letter
• Public Relations Manager resume examples

Public Relations Manager Cover Letter Example

Why this cover letter works in 2024, highlighting relevant skills.

This sentence effectively showcases the candidate's expertise in public relations, directly aligning their skills with the job requirements. Be sure to highlight your most relevant skills and experiences in your cover letter.

Specific Accomplishments

By mentioning specific accomplishments, such as increasing media presence and securing coverage in top-tier outlets, the candidate demonstrates their ability to drive results. Always include measurable achievements to showcase your capabilities.

Addressing Crisis Management

Crisis management is a crucial skill for a Public Relations Manager, and this sentence highlights the candidate's experience in handling a high-profile security breach. Make sure to mention your experience with crisis management to show your ability to navigate difficult situations.

Passion for the Company

The opening paragraph effectively conveys the candidate's passion for Google and its mission. Show genuine enthusiasm for the company and the role to demonstrate your commitment to the job.

Excitement for the Role

The third paragraph emphasizes the candidate's excitement about working on Google's diverse range of products and initiatives. This shows that they have researched the company and understand the breadth of its offerings.

Highlight measurable achievements

When you clearly state quantitative accomplishments like increasing media coverage by a significant percentage, it solidifies your claim of being effective in your role. It gives a clear picture of what you've achieved and signals to me that you understand the importance of delivering measurable results in public relations.

Connect contributions to business success

Showing that your work directly contributed to a major business outcome, like boosting sales, underlines your strategic thinking and your ability to impact bottom-line results. It reassures me that you're not just about press releases and media relationships, but understand how PR fits into the wider business strategy.

Showcasing Past Success

It's fantastic when you detail a specific achievement, like increasing product media coverage by 40%. This not only showcases your capability, but it also tells me you're someone who measures success in concrete terms. It certainly catches my eye!

Aligning With Company Values

What I appreciate here is how you've connected your own approach to PR with Google's ethos. This tells me you've done your research and you understand our company culture. It's not just about the skills, but about fitting in too.

Resonating With Company Mission

You've highlighted your personal alignment with Google's commitment, which is a great touch. It shows you're not just looking for any job, but a place where your professional philosophy and personal values can mesh well.

Offering Your Expertise

You've clearly outlined the specific skills you're bringing to the table. This is super helpful because it allows me to quickly understand what you're bringing to the role. Plus, it shows your excitement to contribute, which is always a bonus!

Professional Closing

A warm closing is the cherry on top. It not only wraps up your letter nicely, but also leaves a positive, professional impression.

Highlight the impact of past campaigns

When you talk about your reaction to successful campaigns, it sends a strong message about your dedication to meaningful work in public relations. It's a good way to show you care about results.

Showcase specific achievements

Telling us about your direct role in increasing brand visibility and engagement with numbers to back it up proves your ability to contribute significantly. This detailed success story is exactly what we look for.

Connect with the company's values

Expressing your alignment with the company’s mission demonstrates that you're not just looking for any job, but a place where you can contribute to work you believe in. It makes your application more personal and convincing.

Express eagerness to contribute

Closing your letter with a forward-looking statement about discussing your alignment with the company's goals shows initiative and readiness to engage. It’s a polite way to invite a conversation.

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Align your values with the company

Showing that your personal values and aspirations match the company's mission can make a strong case for why you're a good fit for the public relations manager position.

Demonstrate a track record of success

Providing examples of your ability to execute successful public relations strategies reassures employers of your competence and experience.

Emphasize a forward-thinking approach

Illustrating your passion for innovation and staying updated on industry trends highlights your potential to contribute fresh ideas to the public relations team.

Express admiration for the company's work

Showing genuine appreciation for the company's achievements and reputation can further establish your interest in joining their public relations team.

Confidently state your fit for the role

Conveying confidence in how your public relations skills and experiences align with the job shows that you understand what the role entails and are ready to take on the responsibilities.

Connect your interests with the company's achievements

When you immediately mention your admiration for our specific projects and our approach, it shows you've done your homework and are genuinely interested in contributing to our success.

Highlight your public relations success

Detailing your achievements, especially with quantifiable results, demonstrates how you can apply your experience to generate positive outcomes for our team.

Demonstrate creative thinking in public relations

Pointing out your ability to find unique story angles indicates you have the creativity needed to keep our campaigns fresh and engaging.

Express how your skills align with our goals

Stating your passion for storytelling and your data-driven approach reassures us of your potential to bolster our mission of creating meaningful brand-audience connections.

Show enthusiasm for the role

Your eagerness to discuss how you can contribute to our future achievements suggests a proactive and invested attitude, which is highly valuable.

Senior Public Relations Specialist Cover Letter Example

Showcase impressive campaign results.

Revealing that you led a campaign that significantly boosted brand awareness highlights your tactical capabilities and ability to execute successful PR campaigns. It indicates that you can deliver high-impact campaigns that can enhance a brand's image in the market.

Demonstrate crisis management skills

Specifically mentioning your successful crisis management during a product recall incident confirms that you can handle high-pressure situations effectively. This is a critical trait for a PR specialist, and it's impressive to see concrete examples where you've demonstrated this ability.

Demonstrate Your Impact

I love how you've shared a tangible accomplishment from your previous role. It highlights your ability to drive results, and it shows that you understand the power of storytelling in PR. Plus, who doesn't love a good success story?

Highlight Your Unique Skills

Turning complex concepts into relatable stories is a great skill in PR, especially for a company like Amazon with diverse projects. I love that you've identified this as your strength and how it can benefit our team.

Show Excitement

Your enthusiasm for possibly joining Amazon's PR team seeps through the words here. This level of excitement indicates that you're passionate about the work, a quality we value.

Relate Your Experience to The Role

By mentioning your experience in crisis management and strategic communications, you've shown me that you understand the challenges and complexities of the role. Moreover, it tells me you're ready to navigate them.

Sincere Sign-off

Your closing is professional, yet warm. It's a perfect balance that leaves a positive final impression.

Share your passion for meaningful work

Describing the campaigns that matter to you reveals your motivation and what drives you. This helps us see the kind of projects you'll excel in and be passionate about.

Highlight your experience and relationships

Pointing out your ability to handle comprehensive campaigns and your strong media connections indicates you're a well-rounded candidate. This blend of skills and network is key for a senior public relations specialist.

Convey your enthusiasm for the role

Your closing lines should reiterate your interest in the position and the company. Showing eagerness to contribute to our team is a positive note to end your application on. It leaves a lasting impression.

Show your enthusiasm for the company

Starting your cover letter by sharing your admiration for the company's work makes your application more personal and engaging.

Highlight your public relations achievements

Talking about specific successes you’ve had, especially when you can share results like a 50% increase in donations, proves you can deliver real value.

Emphasize your strategic thinking skills

By mentioning your strategic approach to PR, you show you're not just creative but also capable of aligning with business goals, which is crucial for a senior public relations specialist.

Demonstrate your ability to work with a team

Expressing your excitement to join the team and contribute showcases your collaborative spirit, a key trait for thriving in a team-oriented environment.

Express gratitude and eagerness to contribute

Closing your letter by thanking the reader and showing eagerness to discuss your potential contributions makes a polite and professional final impression.

Share your admiration for the company's work

Expressing long-term interest in our projects and values makes a strong case for why you're a fitting candidate for our team.

Present a case study of your expertise

Describing how you managed a crisis with strategic PR moves provides concrete evidence of your problem-solving skills and ability to handle pressure.

Emphasize your passion for storytelling

Your love for crafting engaging narratives across various platforms showcases your comprehensive understanding of what makes public relations effective.

State your potential contribution to the team

By highlighting your eagerness to join and add value, you signal your readiness to integrate and uplift our collective efforts toward excellence.

Express gratitude and openness for future discussions

Your polite sign-off with a forward-looking statement leaves a positive impression and shows you're open to taking the next step.

Public Relations Coordinator Cover Letter Example

Show your inspiration for public relations.

Talking about what drew you to this field can make your application feel more personal and show that your interest in public relations is deep-rooted.

Highlight your relevant skills and successes

Point out your strengths and past achievements in public relations tasks. This shows you not only have the skills but also know how to apply them effectively.

Mentioning how you look forward to bringing your skills to their team demonstrates enthusiasm and a proactive attitude towards making a positive impact.

Show your passion for public relations

By stating your strong interest and aligning it with the company's reputation, you make a compelling case for why you're drawn to the position.

Share specific project experiences

Detailing your involvement in successful projects like a product launch gives concrete examples of your capability to contribute meaningfully right from the start.

Highlight your love for connecting with audiences

Explaining what drives you in the public relations field shows that you have a genuine passion for the work, which can be very appealing to hiring managers.

Illustrate your alignment with the company’s values

Mentioning your admiration for the company's innovative work and societal impact demonstrates your research and ideological fit with the company.

End with a strong call to action

Inviting further discussion in your closing remarks shows initiative and reaffirms your interest in the role, making it a strong finish to your cover letter.

Show genuine interest in the public relations field

Telling us you admire the company's work in public relations shows you know what makes us stand out, and that you've done your homework. This makes me think you're really interested in what we do, not just looking for any job.

Highlight specific project involvement

When you talk about a particular project you've worked on, like the sustainable fashion brand launch, it gives me a clear picture of your experience. Plus, it shows you can handle tasks that are key for a public relations coordinator.

Demonstrate creative thinking

Mentioning how you looked for creative ways to share a brand's story tells me you have the innovative thinking we need in public relations. It shows you're not just about the routine tasks but can think outside the box.

Align with the company's vision

Expressing how much you value our commitment to innovation and staying ahead in media relations makes your application stand out. It tells me you understand our goals and are ready to contribute to achieving them.

Express eagerness to learn and grow

Your closing remark about wanting to learn and grow with us is exactly what I look for in a candidate. It's not just about what you can bring to the table now, but also how you plan to evolve with the company.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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WTO / Letters and Emails / Cover Letters / Public Relations Cover Letter Examples (Free Templates)

Public Relations Cover Letter Examples (Free Templates)

A Public Relations Cover Letter is written by individuals applying for a public relations job to let the recruiter or potential employer know they have the required qualifications to be the best fit for the open position.

A recruiter will be looking for a well-written letter that clearly illustrates your strengths as a potential employee. Also, they want to see a clear indication of your suitability for the public relations job in terms of skills, PR qualifications, and experience as well as how these qualities make you a suitable candidate. The letter should also show notable achievements and the reason why you are interested in the job and company. 

A company’s public relations are responsible for representing the company in the media and to the public. They are tasked with planning and directing information and activities that maintain and improve the company’s image/brand. Therefore, a public relations cover letter can be termed as a test for the task at hand to the applicants. If they can adequately sell themselves in the cover letter, it is a sign they can replicate the same for their employer.

Free Templates

As a professional in the field of public relations, you understand the importance of effective communication and the impact it can have on your organization’s image. These templates provide a convenient and efficient way to craft compelling PR cover letters that grab attention, convey your message clearly, and help you maintain positive relationships with stakeholders. By utilizing these templates, you can save valuable time, ensure consistency, and present yourself as a polished PR professional.

How to Write an Excellent Public Relations Cover Letter

As a public relations employee, excellent writing skills are equally important as speaking skills. The cover letter should therefore reflect this. You should aim to keep the letter informative and engaging. The steps outlined in this article below can be used to create a professional public relations cover letter. 

Step 1: Header

The first element of the cover letter is the header. The header is used to identify who wrote the letter and who they were addressing it to. To this effect, consider writing down the following information.

Include your personal information

Start the header by providing personal details that the hiring manager can use to identify who you are. Write down your full name, job title (public relations officer in this case), and contact details. Provide a physical address, valid phone number, email, or LinkedIn profile URL as contact details. Ensure the mailing address shows the street address, city, state, and ZIP code.

A cover letter has to be dated. Indicate the exact date when you wrote the letter by stating the day, month, and year. It is an official record of the hiring process and can be used for reference, hence the need for a date. 

Hiring manager’s details

The letter should then show the details of the hiring manager. Start by stating their full name, then his or her position in the company, which can be hiring manager, HR manager, or chair of the recruiting committee, etc. Then state the name of the company at which you are seeking a job, then write down its physical mailing address that shows the street address, city, and state where it is located.

Step 2: Introduction

The next step is writing the introduction. A well-written cover letter will have an introduction outlining the following items.

Provide a formal salutation that directly addresses the hiring manager directly in the format “Dear Mr/Mrs/Ms” followed by the recruiter’s name. Try to avoid using a generic salutation; if you do not know the name of the hiring manager, take a step to find out.

Briefly introduce yourself

You should then introduce yourself next. Write a brief introduction of at least three sentences that lets the recruiter know who you are, assures him or her you are qualified for the position and the best person for the same. This can be done by highlighting a specific key job description requirement you meet and a notable achievement you have had in your previous job(s).

Briefly state why you’re interested

The introduction should reflect your interest in the job. Do not hold back from communicating that you believe you are suitable for the position, and the cover letter shall be in support of this claim.

In case you are starting off in public relations, do not attempt to provide false information. Instead, state your passion, interest in the organization, and a press release or conference by the company that caught your attention. Stating that someone in the company referred the job is also acceptable.

Step 3: Body

The third step is crafting the body of the cover letter. The body is the core of the letter; this is where you prove to the recruiter that you are the best fit for the position. This is achieved by highlighting your experience, matching your skills to the job requirements, and showcasing your most notable accomplishments in PR. This can be done in one or two paragraphs.

List your PR accomplishments

State accomplishments in your previous jobs have helped you grow as a person and as a PR officer. The accomplishments are not limited to professional and academic accomplishments; consider non-public related, college, volunteering, certifications, and internship accomplishments. As much as possible, align these achievements with the job requirements. Outline any PR-related success stories you have had in the past; for example, if you managed to increase the social media engagements of your previous employer, declare it. Make sure you quantify success if possible; numbers are more intriguing to employers.

Emphasize your PR skills

Once the accomplishments have been exhausted, outline your core skills (hard and soft skills). Some of the common skills associated with a PR job description are;

• Content curation
• Social channel development
• Social media management
• Marketing communications
• Social media releases
• Digital marketing
• Project management
• Relationship building
• Brand management
• Event planning
• Brand communications Account management
• Client relations
• Copy editing
• Business storytelling
• Press releases
• Strategy development
• Strategic planning
• Copywriting
• Speech writing

Illustrating how the skills you possess can be beneficial to the company can go a long way in persuading the recruiter that they can use your services, so try as much as possible to align your skills with the job description.

When writing a cover letter, ensure to show enthusiasm and a deep understanding of the job. This, combined with illustrating how the mentioned skills have value to the company, can be a significant selling point.

Step 4: Conclusion

The last step in writing a public relations cover letter is providing a conclusion. A conclusion should sum up the letter by providing the following information.

Call to action

Let the hiring manager know that you would like to hear from them and that you are excited about the probability of joining their team. Invite them to read your resume and request an interview. You should then provide them with a valid phone number or email address they can use to reach out.

Thank the employer/hiring manager for their time and consideration

Also, thank the hiring manager for going through your letter. This polite gesture can appeal to them on a more personal level which might boost your chances of getting the job. You can also restate the value you bring to the company. 

Finally, close off the letter by providing a complimentary close. Follow this up with a signature and your name.

Tips for Writing a Good Public Relations Cover Letter

To persuade the hiring manager you are the best fit for the job, you need to write an outstanding cover letter that sets you apart from the lot. If incorporated into the writing process, the following tips can improve the quality of your letter.

Match your cover letter with your resume

Design your cover letter to match the format used in your resume. Use consistent fonts, margins, and setup.

Show strong communication skills

Communication skills are vital in PR. This is one area you want to sell yourself as being a pro. The cover letter should clearly indicate your written and verbal communication skills are top-notch.

Use industry-specific keywords

Most employers will use automated applicant tracking systems to review cover letters and resumes before going through them themselves. Therefore, it is important to ensure you use PR-specific keywords used in the job advertisement to boost your chances against their search engines. 

Do your research

Doing thorough research on the company, its goals, vision, and mission can help you in crafting a public relation cover letter that aligns with the company’s needs which is a positive in the recruitment process.

Always follow up on applications and interviews

Just because you haven’t had a response since you sent your application, it does not mean you should give up. Always follow up and remind the hiring manager of your continued interest in the position. This might result in you getting the job; follow-ups help you to stand out.

Be active in showcasing your skills and accomplishments

Try focusing on accomplishments you were actively involved in. This is more impressive than listing facts or certifications.

Be specific

Be specific with the information you give in the letter. Also, ensure the letter is specific to the job you are applying for. Avoid using the same cover letter for every application you send.

Find a way to stand out

Write your letter to be unique and stand out from the multiple letters the hiring manager will review.

Prioritize your experience section

Provide experiences that are relevant to the position at hand. Stuffing the cover letter with unrelated experiences might do more harm than good. 

Keep it concise

Keep the letter brief. One page will normally be sufficient for people with less than ten years experience.

Quantify your achievements

When providing achievements, try to quantify them as much as possible.

As a PR officer at Laudale Ltd, my team and I were able to improve the company’s brand rankings from position 65 to 40 on the Ohio Most Sought After sneaker shop list in one year. Or Being the PR manager at Brixton Talent agency, I was able to boost customer engagements by 30% across Facebook, Twitter, and Instagram, which saw more attendees to our annual talent events.

Sample Letter

Dear Hiring Manager,

I am writing to express my keen interest in the Public Relations position at Innovate Communications. With a Bachelor’s degree in Communications and three years of experience in a fast-paced PR agency, I have developed a robust skill set that I believe aligns perfectly with the requirements of your team.

In my current role at Dynamic PR Solutions, I spearheaded several high-profile campaigns, demonstrating my ability to manage complex projects and deliver results under tight deadlines. I have a proven track record of developing innovative strategies that significantly increased brand visibility and media engagement for our clients. My technical skills include expertise in digital analytics tools like Google Analytics and social media management platforms such as Hootsuite, which I’ve utilized to track campaign performance and optimize strategies for maximum impact.

I am particularly drawn to the innovative approach Innovate Communications takes towards public relations. Your recent campaign for EcoTech Industries was impressive in its creative use of digital media to build a compelling narrative. I am excited about the opportunity to contribute my own creative ideas and technical skills to your team.

I am confident that my background in crafting and executing strategic communications plans, along with my ability to adapt to the rapidly evolving PR landscape, makes me a suitable candidate for this position. I am eager to bring my passion for public relations and my commitment to excellence to Innovate Communications.

Thank you for considering my application. I look forward to the possibility of discussing my application with you in more detail.

Jordan Smith

The provided cover letter is a useful example of a public relations position application, showcasing several commendable qualities. It opens with a clear statement of intent, succinctly informing the reader about the specific position being applied for. The writer skillfully highlights relevant qualifications and experience, lending credibility to their application. More impressively, the letter details specific achievements and expertise in technical tools like Google Analytics and Hootsuite, demonstrating the candidate’s practical skills and ability to deliver tangible results. 

The letter also reflects the writer’s awareness and appreciation of the company’s work, as seen in the mention of a recent company campaign, showing a genuine interest in and alignment with the company’s values and objectives. The professional yet enthusiastic tone strikes the perfect balance for a public relations role, concluding with a polite invitation for further discussion. Additionally, the use of a fictitious personal name adds a touch of relatability and realism to the letter. 

Collectively, these elements create a compelling and effective cover letter, showcasing the candidate’s suitability for the role in public relations.

Dos and Dont’s for Writing a Public Relations Cover Letter

Before crafting a public relations cover letter, take into consideration the following do’s and don’ts of writing the letter:

• Do spend time perfecting your opening statement Always take your time when coming up with the opening statement . A perfect opening statement must intrigue the hiring manager and encourage them to proceed with reading the cover letter.
• Do spend time perfecting your opening statement Always take your time when coming up with the opening statement. A perfect opening statement must intrigue the hiring manager and encourage them to proceed with reading the cover letter.
• Don’t get caught up in tangents Avoid including irrelevant details. Remain focused on the job at hand and why you believe you are the best person for the position.
• Don’t be afraid to try some different formatting to your letter Customize the cover letter format in a way that will make it stand out. For example, use bullet points when outlining skills and accomplishments to make the letter more legible.

Final Thoughts

Public relations cover letter is an opportunity for applicants to market themselves to the hiring manager by outlining the value they bring to the company and their suitability for the position. A standard cover letter will contain a header, salutation, introduction, accomplishments, experience, skills, and a call to action. Since it is supposed to be a brief outline of why you are suitable for the position, one page will usually be enough.

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What the Hiring Manager is Looking For

What to include in your cover letter, best skills to include, mention your achievements, more sample cover letters.

People who work in public relations manage communications between an organization and the public. This can involve getting a company media attention, reinventing a brand image, or making sure a company's message is expressed clearly and empathetically.

Keep in mind that your potential employer will be looking not only at the information you provide, but also at the way in which you express yourself.

Cover letters are, first and foremost, strategic marketing documents: their two primary purposes are to ensure that your resume gets read and that you land a personal interview.

Particularly in a field like public relations, you will be evaluated on how well you “sell” yourself to your audience and how successfully you demonstrate how your qualifications and experience can best serve the employer.

Your primary task then, in writing a cover letter for a public relations job, is to be able to say very persuasively, “This is what your organization needs, and this is why I’m the best person to fulfill these needs.” Succeed in this objective, and interviews will follow.

Strong communication skills, both verbal and written, are required for a position in PR.

In your cover letter for a public relations position, you'll want to emphasize your PR skills, as well as any past public relations experience you may have. You should also try to mention any industry-specific keywords used in the job advertisement, because many employers use automated applicant tracking systems to scan cover letters and resumes for these phrases. Job applications that are rich in these keywords are more likely to secure interviews.

Other public relations skills and keywords you may want to emphasize include: media content creation, web analytics, SEO, content curation, blogging, social media management, social media releases, social channel development, digital marketing, marketing communications, brand communications, brand management, account management, business storytelling, event planning, client relations, relationship building, project management, networking, strategy development, strategic planning, copywriting, copy editing, press releases, and speech writing.

If you have any relevant success stories, such as increasing media mentions of your company, upping the number of followers on social media platforms like Facebook, Instagram, or Twitter, or creating a strategy around a launch, you should mention them in your cover letter.

Try to quantify these examples with percentages or dollar figures, if at all possible.

Below is an example of a cover letter for a job in public relations. Use this as a guideline: your cover letter should be specific to your own experience, as well as closely targeting the requirements of the job you are applying for.

Public Relations Cover Letter Example

This is an example of a cover letter for a public relations position. Download the public relations cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Public Relations Cover Letter Example (Text Version)

Donna Applicant 123 Main Street Anytown, CA 12345 555-555-5555 donna.lee@email.com

September 1, 2020

Georgette Lau Director, Human Resources Acme Office Supplies 123 Business Rd. Business City, NY 54321

Dear Ms. Lau,

With so many individuals applying for a position within your organization, how can you decide who is the best candidate? If you're seeking an individual who merely performs the work assigned, without any innovative leadership of their own, then I am not the person to call.

However, if you seek a capable, creative, team-oriented person with a dynamic outlook on life and a strong desire to succeed in Public Relations, then you should review my enclosed resume.

As you will note, I have solid interpersonal skills, with the ability to interface with individuals at all levels. I also have strong talents in creating, writing, and producing communication pieces. My organizational skills have allowed me to prioritize schedules and consistently complete projects within challenging time and budget guidelines.

Finally, my 15 years of experience in broadcast journalism has allowed me to develop exceptional skills in thinking on my feet, community outreach, and public relations.

I know I will make a positive contribution to Acme Office Supplies and look forward to discussing my capabilities in more detail. I am available for a personal interview at your convenience. I know you are busy and have many applications to review, so please let me know if you would like to further discuss your requirements and my ability to meet them.

Thank you for your time and consideration.

Your Signature  (hard copy letter)

Donna Applicant

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Professional Public Relations Manager Cover Letter Examples for 2024

Your public relations manager cover letter must highlight strategic thinking abilities. Demonstrate your capacity for crafting messages that resonate with diverse audiences. Showcase your track record of successful campaigns in the second paragraph. Prove that your skills in media relations and brand management will be an asset to the team.

Cover Letter Guide

Public Relations Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Public Relations Manager Cover Letter

Key Takeaways

Crafting a public relations manager cover letter can be a daunting task. As you delve into job applications, you might find yourself puzzled by the fine line between echoing your resume and presenting a compelling narrative. Your cover letter should illuminate your proudest professional triumph without spiraling into clichés or exceeding one page. In this article, we will guide you through crafting a cover letter that tells your unique story and sets you apart.

• Introduce your profile to catch recruiters' attention;
• Use professional templates and examples to make sure your public relations manager cover letter follows the best industry standards;
• Settle on your most story-worthy achievement to shine a light on what makes your application unique;
• Write a public relations manager cover letter, even when you lack professional experience.

Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the public relations manager cover letter it would write for you.

If the public relations manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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Public Relations Manager cover letter example

ZOE THOMPSON

Austin, Texas

+1-(234)-555-1234

[email protected]

• Emphasize relevant experience: The cover letter demonstrates the importance of detailing pertinent achievements, such as orchestrating successful PR campaigns that align with the company's objectives.
• Showcase your results: Mentioning specific outcomes, such as increasing brand visibility by 40%, provides tangible evidence of the candidate's ability to deliver measurable results.
• Professional reputation and relationships: Highlighting the ability to foster relationships with the press and influencers underscores the applicant's networking skills and capacity to build a strong brand image.

What should your public relations manager cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your public relations manager cover letter? Our builder sets those up for you with:

• Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
• Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
• Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
• Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your public relations manager cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and public relations manager cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your public relations manager cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a public relations manager cover letter

Header: Include your name, contact information, and date at the top of the cover letter to ensure the recruiter can easily identify and reach out to you.

Greeting: Address the hiring manager or team by name if possible, as personalization can help establish a connection from the onset of your communication.

Introduction: Clearly state the purpose of your letter, which should capture the recruiter's attention by concisely showcasing your understanding of public relations and enthusiasm for the role.

Body: This section should detail your relevant PR experiences, accomplishments, skills, and your ability to handle crisis management, media relations, and content creation, essential for a Public Relations Manager.

Closing: End with a strong and proactive closing statement where you reiterate your interest in the position and suggest a follow-up meeting or call to discuss how your PR expertise aligns with the company's goals.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic communication skills: The ability to develop and communicate key messages effectively to various audiences.
• Crisis management expertise: Demonstrated experience in handling unexpected issues and mitigating potential public fallout.
• Media relations proficiency: Experience in building and maintaining positive relationships with journalists and media outlets.
• Campaign and event planning experience: A track record of organizing successful PR campaigns and events that enhance brand image.
• Strong writing abilities: The capacity to craft persuasive and clear press releases, speeches, and other PR materials.
• Social media savvy: Understanding of how to leverage social media platforms for brand promotion and reputation management.

What matters most when tailoring your public relations manager cover letter salutation

Your public relations manager cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your public relations manager cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department] Hiring Committee,
• Dear [Mr./Ms./Dr.] [Last Name],
• Dear [First Name] [Last Name],
• Dear [Job Title] Search Committee,

Your public relations manager cover letter introduction and the value you bring

Moving on from the "Dear Recruiter" to your professional introduction .

Use those first two sentences of your public relations manager cover letter to present the biggest asset you'd bring to the organization.

Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.

That is - what is your value as a professional?

Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?

How to select your best achievement for the middle, or the public relations manager cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your public relations manager resume.

What else can you include in your public relations manager cover letter body ?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your public relations manager cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

Time to wrap up your public relations manager cover letter

Writing the closing paragraph of your public relations manager cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your public relations manager cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

The zero experience public relations manager cover letter: shifting the focus to your unique value

Don't worry if you have no conventional professional experience . Within your whole experience, there's plenty more you can write about in your public relations manager cover letter.

Take, for example, your biggest achievement or award - dedicate your cover letter body to describe it and the job-relevant skills you've learned.

Your professional ambitions could also take center stage. Describe what you plan on achieving in the next five to ten years and the efforts you're making towards your dreams.

Key takeaways

Winning at your job application game starts with a clear and concise public relations manager cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the public relations manager resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

Cover letter examples by industry

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Public Relations Officer Cover Letter Example

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Start your Public Relations Officer cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or most relevant experience. Make sure to express your interest in the position and the company. For example, "Dear [Hiring Manager's Name], I am a seasoned Public Relations Officer with over [number] years of experience in creating and implementing successful PR campaigns. I am excited about the opportunity to bring my unique blend of skills and experience to [Company's Name]." This introduction is professional, direct, and shows that you've done your research about the company. It also highlights your relevant experience, which is crucial for the role of a Public Relations Officer.

The best way for Public Relations Officers to end a cover letter is by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting further discussion. They should reiterate their interest in the role, highlight their relevant skills, and explain how they can contribute to the company's PR efforts. A strong closing might be: "I am excited about the possibility of bringing my unique skills and experiences to your team, and I am confident that I can help enhance your company's public image. I look forward to the opportunity to discuss how my background and passion for public relations make me a strong candidate for this role. Thank you for considering my application." This ending is assertive, shows confidence in their abilities, and encourages the employer to move forward with the hiring process.

Public Relations Officers should include the following elements in their cover letter: 1. Contact Information: Start with your name, address, phone number, and email address. 2. Salutation: Address the hiring manager directly if possible. If you don't know their name, use a general greeting like "Dear Hiring Manager." 3. Introduction: Briefly introduce yourself and mention the position you're applying for. You can also mention where you found the job listing. 4. Relevant Experience: Highlight your most relevant experiences and achievements. As a Public Relations Officer, you might want to mention successful PR campaigns you've managed, events you've organized, or relationships you've built with media outlets. Use specific examples and quantify your achievements if possible. 5. Skills: Highlight the skills that make you a good fit for the role. These might include excellent written and verbal communication skills, crisis management, strategic planning, social media management, and relationship building. 6. Knowledge about the Company: Show that you've done your research and understand what the company does and what its values are. Explain why you're interested in working for this particular company and how you can contribute to its goals. 7. Closing: Thank the hiring manager for considering your application. Express your interest in discussing your qualifications further in an interview. 8. Signature: End with your name and a professional closing like "Sincerely" or "Best regards." Remember, your cover letter should complement your resume, not repeat it. It's your chance to tell a story about your experience and skills, and to show your enthusiasm for the role and the company.

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Professional Communication

Cover letters.

Cover Letter Outline

Get that resume read!  If the job of the resume is to get you an interview, the job of the cover letter to get your resume read. Cover Letters give you the chance to show your personality.

Parts of a Cover Letter

Introduction State why you are writing and indicate your knowledge of the employer in the first two or three sentences. When possible, name the position for which you are applying and how you heard of the opening. If you are writing as a result of a personal referral, someone known to the reader, state it in the first sentence. Just make sure that you have that person's permission to use his or her name!

Body In the body, communicate the ways your skills and experiences can be of value to the employer. You will want to balance your confidence with humility. Highlight prior experience that will make your background come alive. Paint a picture of the type of person they want to hire by describing how your experience relates or is transferable to the employer.

Closing Always thank the person for their time and indicate the step you will take next. This can include reasserting your interest in the position and arranging for a specific time when you will contact the employer to set up a meeting. Avoid endings which lack assertiveness such as "Please contact me..."

Do's and Don'ts

• Individualize each letter so that it is unique to that particular employer
• Start your letter off with a strong sentence; one that almost begs the reader to read on.
• Keep your letter to one page.
• Make your letter look graphically pleasing. Center your letter. Top and bottom margins should be equal. Side margins should be 1 inch each. Use the same header that is on your resume.
• Use good quality paper that matches your resume.
• Ask directly for a meeting and indicate that you will call within a week to 10 days to arrange a convenient time. By mentioning when you will call in the letter, you are showing serious interest and initiative. Remember - you must do what your letter says you will do.
• Mention your resume and any other enclosures.
• Keep a copy of every letter you send out. When you make follow-up phone calls, it is always helpful to have a copy of your letter in front of you to know exactly what you wrote to this particular person, especially since all your letters will be different.
• Make it perfect: no typos, no misspellings, no factual errors. After spellchecking on your word processor, proofread your cover letter carefully.
• Use qualifiers. "I feel that..." or "I think that..." These qualifiers only weaken what comes after them. Usually, these statements can be left out and the remaining sentence can stand as is.
• Start every sentence with "I."
• Send a "one size fits all" letter that looks like it could have been sent to anyone.
• Point out what the employer can do for you or what you hope to gain from this job. Rather, show how your accomplishments can address the needs of this particular employer.
• Repeat everything on your resume.
• Copy sample cover letters and present them as your own.

References available upon request  is the phrase often used and intended to signal the end of a resume. References are never printed as part of the resume and are typically not included with the resume unless specifically requested by the employer. Always have a copy of your references available.

What does the Reference Page look like?

• Use the same header as on your resume
• Include name and current contact information, including email address, and working relationship
• Reference page should not exceed one page
• Send this with your resume only if specifically asked, but always take a copies with you to interviews

Who should I ask?

• Ask 3 or 4 professionals who can say something about your work performance, either on the job or in the classroom
• Choose references who will speak favorably, consider professors, friends of the family or previous/current employers
• One reference can be a professor, at least one should be a current or former direct supervisor, and one can be a co-worker.
• Provide a copy of your resume so they can speak intelligently about your past experience as well as the quality of your work

Sample Reference Format

Mrs. Jane Jones, Professor of Economics Former Professor/Advisor College of Business and Public Administration Old Dominion University 2102 Constant Hall Norfolk, VA 23529 (757)683-XXXX [email protected]

What do employers want from reference letters?

Dear  [Name of Employer] :

This reference letter is provided at the written request of  [name of student] , who has asked me to serve as a reference on  [his/her]  behalf. It is my understanding that [name of student] is being considered by your organization for the position of  [job title] . Please be advised that the information contained in this letter is confidential and should be treated as such. The information should not be disclosed to  [name of student, if student has waived access]  or anyone in your organization who would not be involved in the hiring decision regarding this individual. Additionally, the information should not be disclosed to anyone outside of your organization without the consent of the student.

I have known  [name of student]  for the past  [number of months, semesters, years]  as  [he/she]  has taken the following courses which I teach:  [list courses, give brief description of content of course] . As  [his/her]  professor, I have had an opportunity to observe the student's participation and interaction in class, and to evaluate the student's knowledge of the subject matter. I would rate the student's overall performance in these subjects as average. This is evidenced by  [his/her]  grades- [state the grades] .

[One or two specific examples of the student's performance may be appropriate.]  As part of  [his/her]  grade in  [name of course] , the student was required to prepare a paper. The paper was designed to measure the student's ability to research, to analyze the results of the research, and to write.  [Discuss how the paper submitted by the student indicated to you the student's skills in these areas.]  Based upon this, I rate the student's skills as competent, but not excelling.

The one area in which the student performed above average was in oral communications.  [Give specific example to support this.]

Based upon the student's academic performance and my understanding of the position for which the student is applying, I believe the student would perform (place overall evaluation here).

If you would like to discuss this further, please feel free to contact me.

[Affiliation]

Courtesy of the National Association of Colleges and Employers

• Greeting:  Your greeting should be formal: Dr./Mrs./Ms./Mr.
• Mind Your Manners:  Use Please and Thank You. EXAMPLE: Inquiry from Jane Doe Regarding a Volunteer Opportunity with XYZ Company
• Address your Subject : Always include a subject in your message, and make it as specific as possible.
• Formal   Writing : Write in complete sentences and be concise.
• Be Professional : Do NOT use phrasing, text messaging, all caps, exclamation points or emoticons.
• Spell Check : Check for spelling, grammar, and proof read before sending.
• Use a signature : Include your name and your contact information.

Phone Calls

• EXAMPLE: Good Morning, May I please speak to ______________? My name is _____________ and I am a (jr/sr) majoring in ________ at Old Dominion University. I was interested in a (fall/spring/summer) employment opportunity and was hoping you had a few minutes to speak with me about internship/practicum opportunities in your organization.
• Prepare your introduction : If necessary make an outline of what you intend to say. Don't read this outline word for word - but rather use it to help you keep the conversation focused and on track.
• Speak clearly and slowly : You might need to practice before you call.
• Be prepared to ask questions:  Discuss your availability, and how you can contribute. If there are no immediate openings, ask for other leads OR tell your contact you will check back at a later time
• End with gratitude : Thank the employer for their time, and confirm what your next steps are, and if necessary send them a copy of your resume.

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A thank you letter is a very important piece of professional correspondence directly related to your interview. Follow up is a crucial component in making and maintaining a positive impression with those individuals with whom you have demonstrated a genuine interest and motivation towards.

Most students tend to email thank you letters to employers, but a handwritten letter is a great way to show extra initiative. In deciding on a format, consider what the employer has told you about the recruitment timeline and whether or not there is enough time for a hand written letter to arrive before a hiring decision is made.

Saying "thanks" can help you stand out from the crowd and continue a positive rapport with the employer. Consider the following:

• express your appreciation for your interview
• reconfirm your interest in the position
• summarize your interest in the organization
• provide any additional information that may have come up in the interview
• stress points that highlight your strengths, skills, or accomplishments

If you interview with more than one person, it is a good idea to send a thank you to each individual. This means that you need to get the names, titles, and contact information for all of the people who interviewed you. It is a good idea to ask for business cards.

Sample Thank You Template

Dear (CONTACT's NAME),

Thank you for taking the time to meet with on (DATE). It was such a pleasure speaking with you about (JOB TITLE). After hearing more about your company, I am confident I can make a (POSITIVE ADJECTIVE) contribution at (COMPANY NAME). I look forward to hearing from you soon.

Sincerely, (YOUR NAME)

Thank You Example

Dear Mr. Example,

Thank you for the time you took to talk with me on Monday afternoon about the sales position at ExampleSales Inc. Your company has such a great product to offer its clients and after hearing more about the position I feel I can make a positive contribution as part of your team. I'm looking forward to finding out the next steps in the hiring process. Please do not hesitate to contact me should you require any further information regarding my application.

Sincerely, Cindy Sample

757-683-4388 ODU Marketing Major Class of 2013

Important Things to Know About Thank You Notes

The job search is a blur of information exchange: e-mailed resumes, online applications, interviews via video conferences. Don't let the fast pace fool you. Common sense and courtesy still apply, including taking the time to say thank you.

Could your thank-you letter make or break a job offer? Consider this: If your application and interview are equal to that of another candidate, the person sending the thank-you letter gets the recruiter's attention one more time.

Like cover letters, thank-you letters are concise and personalized. The key is making a connection to the person and reiterating an idea discussed during the interview.

• Send a thank-you e-mail or letter within 24 hours of your interview.  Consider the company culture. Because recruiters travel extensively, e-mail may be the best route. A follow-up business letter sent through the post office is a nice touch.
• Take time to take notes.  Immediately following each interview, write down the information discussed while it's still fresh in your mind. If you are meeting with multiple people, find time to note each specific conversation. When you write your thank-you note(s), use this information to remind the interviewer of an idea or discussion that came up during your interview.
• Who receives a thank-you note?  Anyone who interviews you gets a note. The notes may only vary by a sentence or two-make sure you reference specific conversations.
• Ask each interviewer for his or her business card.  You'll walk away with important information. You'll have the recruiter's full name, spelled correctly, e-mail address, street address, and other contact information.

Courtesy the National Association of Colleges and Employers

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