holistic medicine business plan

How to write a business plan for your holistic health business.

Starting a holistic health business is an exciting endeavor that combines passion for wellness with entrepreneurial spirit. However, the sustainability and success of your practice could boost with a well-thought-out business plan.

Why Do You Need a Business Plan for a Holistic Health Practice?

A business plan is a strategic tool that is essential for your holistic health practice. It helps you stand out in a competitive market, builds credibility with clients, and ensures compliance with industry regulations. As your practice grows , your business plan guides your expansion, helping you make informed decisions about staffing, services, and locations.

Moreover, a business plan allows you to validate your business idea and set strategic goals. It also helps you avoid potential pitfalls by putting your ideas to the test. Regularly reviewing your plan allows you to track your progress and ensure your strategy is working as intended.

In essence, a business plan is not just a document—it’s a strategic tool that lays the foundation for a successful and sustainable business. So, take the time to create a comprehensive business plan. Your future self will thank you.

Steps in Writing a Business Plan

1. executive summary.

This is often the first section potential partners will read. It should provide a concise overview like a snapshot of your holistic health business, highlighting the key points from each section of your plan.

• Begin with a compelling introduction that captures the reader's attention and clearly states the purpose of your business.
• Provide a brief description of your products or services, target market, and competitive advantage.
• Include a summary of your financial projections, including revenue, expenses, and profitability.

2. Business Description

• Explain the legal structure of your business and why you chose this structure.
• Discuss the problems your business aims to solve and how your products or services address these needs.
• Highlight the unique features of your business, such as your expertise, proprietary tools, or innovative approaches to holistic health.
• Provide a brief overview of your business's short-term and long-term goals, and how you plan to achieve them.

3. Market Analysis

Conducting thorough market research is essential to understanding your target audience, competitors, and industry trends. In this section, present your findings and explain how they inform your business strategy.

• Begin with an overview of the holistic health industry, including its size, growth rate, and key trends.
• Define your target market, including demographics, psychographics, and buying behaviors. Explain why this market is well-suited for your products or services.
• Identify your direct and indirect competitors, and analyze their strengths and weaknesses. Explain how your business differentiates itself and what unique value it offers to customers.
• Discuss any barriers to entry in the market, such as regulations or established competitors, and how you plan to overcome these challenges.

4. Organization

• Provide an overview of your team, partners or providers
• Include brief description of each partner, highlighting their relevant experience, education, and skills. Explain how their expertise will contribute to the success of your business.
• Discuss any gaps in your team and how you plan to fill these positions as your business grows.
• If you have an advisory board, mentors or key partnerships, explain how these relationships will support your business's growth and success.

5. Services or Products

• Begin by listing each product or service, and provide a detailed description of its features and benefits.
• Explain how each offering addresses specific needs or problems in the market, and what makes it unique or superior to competitors' offerings.
• Discuss your pricing strategy , including how you determined your prices and how they compare to the competition. Explain how your pricing aligns with the perceived value of your products or services.
• If applicable, describe your production process, including any suppliers, manufacturers, or distribution partners involved in bringing your products to market.
• Discuss your plans for future product or service development, and how you will continue to innovate and meet the evolving needs of your target market.

6. Marketing and Sales Strategy

Your marketing and sales strategy should outline how you plan to reach, engage, and transform your target audience into paying customers.

• Begin by discussing your unique selling proposition (USP) and how you will communicate this to your target market.
• Outline your marketing mix, including the specific tactics you will use to promote your business (e.g., content marketing, social media, email marketing, advertising, events, etc.).
• Explain how you will measure the success of your marketing efforts and adjust your strategy based on performance.
• Describe your sales process, including how you will generate leads, nurture prospects, and sign clients. Discuss any tools or technologies you will use to support this process.
• Set specific, measurable goals and explain how you will track and report on progress towards these goals.

7. Financial Projections

Your financial projections should provide a detailed overview of your business's expected financial performance over the next three to five years.

• Begin with a summary of your key assumptions, such as revenue growth rates, expense ratios, and cash flow projections.
• Provide P&L (Profit & Loss) projections for each year.
• Use charts and graphs to visually represent your financial data and make it easy for readers to understand.
• Discuss any key risks or uncertainties that could impact your financial performance, and explain how you plan to mitigate these risks.
• If applicable, include a break-even analysis to show when your business is expected to become profitable.

8. Appendix

The appendix should include any additional documents that support your business plan and provide further evidence of your business's potential for success.

• Provide copies of any licenses, certifications, or patents that are relevant to your business.
• Include detailed market research data, such as customer surveys, competitor analysis, or industry reports.
• If applicable, provide copies of contracts, leases, or other legal agreements that are critical to your business's operations.

Tips and Reminders

Keep these in mind to ensure your plan is comprehensive, realistic, and effective:

• Use simple language to ensure your plan is easily understood, avoiding jargon and focusing on communicating your key points effectively.
• Consult, seek feedback, and support from experienced business advisors, mentors , or professionals, to gain valuable insights and refine your plan.
• Tailor your plan to your audience, highlighting your unique value proposition and how you'll deliver value to clients.
• Use visuals to make your plan engaging and easy to understand, while being concise and focusing on essential information.
• Be patient, stay focused on your core objectives, and take the time to research, write, and refine your plan.
• Be realistic in your projections, using reliable data and conservative estimates.
• Regularly review and revise your plan as your holistic health practice grows and evolves and to reflect changes in the business, market trends, and new insights gained from experience.
• Celebrate the milestone of completing your business plan and use it as motivation to pursue your goals.

How often should I update my business plan?

It's recommended to review and update your business plan at least once a year, or more frequently if your holistic health business undergoes significant changes or faces new opportunities or challenges. Regularly updating your plan ensures that it remains relevant and aligned with your current business goals and strategies.

How long should my business plan be?

Aim for a balance between providing enough detail and keeping it concise. The complexity of your business and your intended audience will influence the length of your plan. Focus on creating a well-structured, easy-to-read document that effectively communicates your key points. Use clear headings, bullet points, and visuals to make your plan more engaging. Remember, the quality and clarity of your business plan matter more than its length.

Should I include a contingency plan in my business plan?

Yes, it's a good idea. This section should outline potential risks and challenges your holistic health business may face, such as economic downturns, changes in regulations, or increased competition. Develop strategies to mitigate these risks and adapt to changing circumstances. Having a contingency plan demonstrates your preparedness and resilience.

Get Planning for Your Success

Creating a comprehensive business plan is essential for the success of your holistic health practice. By outlining your goals, strategies, and financial projections, you can create a roadmap for your business that will guide you through the challenges and opportunities ahead. 

Remember, writing a business plan is not a one-time task but an ongoing process. As your holistic health practice grows and evolves , so should your business plan. By regularly reviewing and updating your plan, you can ensure that your business stays on track and continues to thrive in the competitive holistic health industry.

References:

• https://www.forbes.com/advisor/business/how-to-write-a-business-plan/
• https://hbr.org/1985/05/how-to-write-a-winning-business-plan
• https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
• https://blog.hubspot.com/marketing/what-is-business-plan

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The Ultimate Guide on How to Start a Holistic Health and Wellness Center

So you have an interest in holistic health and wellness and are considering starting your own business, but you may also be wondering how to get started. 

Owning your own holistic center can be a rewarding decision that can help fuel others with your passion for holistic treatments. 

Keep reading for our guide on how to get started on making your holistic business dreams come true. 

Opening a Holistic Health and Wellness Center: Where to Start 

Opening your own business can be challenging no matter the niche. It is a great time to consider opening a holistic health center as people are more interested in natural health and wellness than ever before. 

We’re here with the ultimate guide to help you get started in this growing field. 

Business Plan — Find Your Focus

While the field of holistic health and wellness has the overall goal of helping others through natural practices, there are many different niches and focuses to consider when planning your business. 

This will usually depend on your background, experience, and interest. If you have a background in holistic massage therapy, a focus on creating a business with this treatment may best suit you. 

If you have a wide range of experience in holistic health, another aspect to consider is the audience and need.

Who are you hoping to target and help with your practice? What is needed or lacking in your area that you think could be helpful to those in your community? These questions should be considered when finding your focus for your holistic center. 

This step will help to narrow your ideas, identify your target audience and purpose, and begin to establish your brand. 

If you are trying to decipher the needs of your community, try interviewing others, and see what the interest and needs of locals in your community are. See if holistic health is even something they would be interested in trying. 

Ideas of What to Offer: Product vs. Services 

Maybe your still trying to figure out what services or products would be best for you. Holistic centers can be product or service-based, or a combination of the two. 

A product based center is best for someone who doesn’t have a background in performing holistic wellness but is well informed on products that can naturally help customers. 

From weight loss products to essential oils or health food, there are many options for a holistic health store. As long as you and your staff are well informed on the products that you offer, and can help customers specific needs, a product based holistic company is a great idea.

Finding product vendors you trust is important to any product based holistic shop. Try using local vendors to create a sense of supporting the local community. 

If you are more interested in the services of holistic wellness, a health center may be best for you. This field is vast and is only growing. From opening a message center to hosting wellness retreats, this is a great way to give back and engage with your community. 

Health and Wellness counseling is also a great idea for someone looking for flexibility. This job allows you to create your own hours, offering one on one or group sessions. These sessions can include workshops or holistic health coaching. 

Get Your Licensing Today

Now that you have your niche, the next step is figuring out what licensing and insurance you will need to legally practice. 

As anyone opening a business knows, this can be one of the most frustrating parts of the process, so it’s essential that you get it on it as early as possible.  

For busy entrepreneurs, we suggest this helpful online  holistic health coaching  site that can help you with their at home, one on one online services. 

You will also need to make sure that all of the employees you hire have the necessary licensing to avoid malpractice and the high fines that can seriously affect your new business. 

Marketing and More 

Marketing your company  is vital to making sure you gain your first customers. Start marketing your business before it’s even open, communicating with those in your community to get them excited for what’s coming. 

Throw a grand opening party to draw in customers with fun activities, giveaways, and information on your services. Teaming up with other local businesses can help to get your company’s name out there. 

Consider signage, a user-friendly website, and social media platforms to make sure people in your community know about you. Setting up loyalty or referral programs with your first customers is another way to grow your audience. Offer private parties for customers who want to get their friends into holistic remedies to create future customers. 

When it comes to marketing your new small business, thinking outside of the box to bring customers through your door and retain them is vital to success.

Start the Process Today

If starting your own holistic health and wellness business is your dream, don’t wait to get started until tomorrow. 

As you can see, there are many steps to achieve the goal of your own shop or practice and they can take a lot of time and energy. Opening a holistic institute can be a rewarding and successful endeavor that will be worth all the hard work and effort.

Get started on these first steps today to accomplish your goals! For more advice on entrepreneurship and more, head to our site with tons of information on starting your own business.

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Holistic Wellness Center Business Plan

Published Feb.28, 2024

Updated Apr.23, 2024

By: Alex Silensky

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Table of Content

What Is the Business Plan for a Holistic Health Center?

Yoga studios, massage parlors, and holistic nutritionists are popping up everywhere recently. The demand for holistic wellness services grows as more people prioritize self-care and integrative health approaches. A holistic health center business plan helps in starting a successful holistic business.

A wellness business plan is a written document that outlines your company’s objectives and how you plan to achieve them. The core components of a holistic therapy business plan include:

• Executive summary
• Company description
• Market analysis
• Marketing plan
• Operations plan
• Management team
• Financial plan

Why You Need a Business Plan Sample for a Holistic Nutritionist

You need a holistic business plan template to start a holistic nutrition consulting business. Though you may not need funding, a nutrition coach business plan will help you:

• Clarify your holistic business model goals and ideal clientele.
• Determine how to market your services and win clients.
• Figure out proper pricing for your consulting packages.
• Manage expenses, cash flow, and profits effectively.
• Spot any holes or issues proactively.

Let’s walk through a sample business plan for a holistic nutritionist company to illustrate what to cover in each section.

Executive Summary

Located downtown in a tranquil 2400 sq ft historic building, Haven Wellness Center provides yoga, meditation, massage, acupuncture, nutrition planning, energy healing, life coaching, and related services that cultivate balanced living. We help clients achieve optimal physical, mental, emotional, and spiritual wellness through diverse holistic modalities. We will outpace competitors with Haven’s ideal location near transit hubs, beautiful facility with ample studio space, and a robust slate of offerings.

Haven Wellness Center has the following goals and objectives over the next three years:

• Establish a loyal customer base of 1,000+
• Achieve 10%+ net profit
• Expand services and products, increasing market share by 20%
• Create a positive brand image

Haven Wellness Center has the following financial projections for the next three years:

• Estimated Start-up costs – $150,000 (lease, renovation, equipment, inventory, marketing, working capital)
• Revenue – $250,000 (year 1) to $500,000 (year 3) from services and product sales.
• Expenses – Decrease from 80% (year 1) to 70% (year 3) of revenue.
• Break-even – Projected by year 1 end.
• Net income – $50,000 (year 1) to $150,000 (year 3).

To launch and run Haven Wellness Center, Lucie Luck needs $100,000. She will use $50,000 from her savings and borrow $50,000 from a bank. She has good credit and a sound plan to get the loan. She plans to pay the loan in five years with 8% interest. Haven Wellness Center is a viable and lucrative venture offering a helpful service to the people and the clients.

Company Overview

Haven Wellness Center LLC, founded by Lucie Luck in January 2024, is a holistic wellness center in Austin, Texas. Lucie is a certified holistic nutritionist and wellness coach with over ten years of experience. With prime real estate secured, buildout funded, branding developed, and offerings proven, we are poised to execute a well-timed launch.

Our downtown location on a high-traffic corridor allows smooth accessibility for our target urban professional clientele. With ample studio space for yoga, meditation, workshops, treatments, and lounge seating, the tranquil 2400 sq ft facility provides an ideal healing atmosphere.

Licenses and permits including sales tax ID, food handler cards, and zoning approvals are ready. Vendor accounts have been established with top suppliers of organic products. Technical systems for booking, payments, and operations are in place for seamless customer experience.

Industry Analysis

The holistic health and wellness industry has experienced rapid growth over the past decade. According to the Global Wellness Institute , the wellness economy had a value of $5.6 trillion in 2022. It is forecasted to reach $8.5 trillion by 2027, with an impressive 8.6% annual growth rate.

Source – Global Wellness Institute

Specific wellness segments seeing rapid expansion include:

• Yoga – The U.S. Yoga industry earns over $9 billion in annual revenue, with an expected compound annual growth rate (CAGR) of 9.6% from 2021 to 2027. ( Zippa )
• Meditation – The U.S. meditation market was estimated to be valued at $1.86 billion as of 2021 and is forecast to grow to $2.07 billion by 2025. ( Market Research )

Key factors driving growth include:

• Increased focus on disease prevention and proactive health management.
• Higher disposable incomes and premium wellness services become more accessible.
• Less stigma regarding complementary medicine.
• Stress reduction and improved life balance.

This holistic medicine business plan shows the holistic health industry is undergoing an expansion phase. Key demographic and cultural shifts provide tailwinds for Haven Wellness Center to thrive as a multidimensional treatment center in Austin.

Immigration business plan

Customer analysis.

Haven Wellness Center’s target market is the health-conscious and wellness-oriented consumers looking for natural, holistic, and personalized solutions to their health and wellness needs. The company’s customer segments include young professionals, families, seniors, students, and tourists.

The demographic characteristics of the customers are:

• Age – 25-65 years old
• Gender – 60% female, 40% male
• Income – $50,000-$150,000 per year
• Education – College degree or higher
• Occupation – Professionals, managers, entrepreneurs, teachers, students, etc.
• Marital status – Single, married, divorced, widowed, etc.
• Family size – 1-4 members

The customers’ needs, wants, preferences, behavior, and expectations are:

• They need natural, holistic, and personalized solutions for their health and wellness issues
• They want to improve their physical, mental, emotional, and spiritual well-being and achieve balance and harmony
• They prefer a holistic and integrated approach to wellness, combining Eastern and Western practices
• They behave positively, proactively, responsibly, are self-motivated, and seek to learn and grow
• They expect high-quality and professional service, convenience and flexibility, variety and customization, and value and satisfaction

Competitive Analysis

Haven Wellness Center competes with other wellness providers in the area, such as:

• Serenity Wellness Center – A popular and established wellness center offering yoga, meditation, massage, and aromatherapy. The center has many loyal customers, a large and cozy facility, and a robust online presence. But the center’s prices are high, its services are limited, and its staff changes often.
• Harmony Wellness Center – A new and emerging wellness center offering acupuncture, nutrition counseling, herbal remedies, and more. The center has low and competitive prices, a diverse and innovative service portfolio, and a qualified and experienced staff. However, the center’s customer base is small and unstable, its facility is small and crowded, and its online presence is weak.
• Bliss Wellness Center – A potential and indirectly competing spa and salon offering massage, facials, manicures, pedicures, and more. The center has a luxurious and high-end image, a loyal and affluent customer base, and a convenient and accessible location. However, the center’s prices are very high, its services are not holistic and integrated, and its staff does not specialize in wellness.

Haven Wellness Center’s opportunities and threats from the competitors are:

Opportunities

• Differentiating and innovating the products and services
• Personalizing and customizing the service
• Offering competitive and affordable prices
• Creating a loyal and satisfied customer base
• Losing market share and customers
• Facing price war from alternative holistic resort
• Being imitated and substituted by the products and services
• Getting negative word-of-mouth and reputation

Marketing Plan

Haven Wellness Center’s marketing objectives for the next three years are:

• Increase brand awareness by 50% in 3 years
• Attract and retain 1,000 customers in year 1, growing 20% annually
• Achieve 90% customer satisfaction and 80% retention by year 3
• Generate 50% word-of-mouth referrals by year 3

Haven Wellness Center’s marketing strategies and tactics are:

• Product strategy – Offer customized yoga, meditation, massage, nutrition counseling, and other high-quality wellness services. Tailor programs to individual needs and preferences.
• Price strategy – Price competitively based on value. Use discounts, packages, and loyalty programs to attract and retain customers.
• Place strategy – Open wellness center in Austin, TX targeting the growing health-conscious market. Choose a convenient, accessible, and spacious location.
• Promotion strategy – Use a mix of online and offline marketing to build a strong brand and reach target customers. Promotional channels include:
• Website to showcase services, enable booking/payment and collect feedback
• Social media to share engaging content on services and wellness tips, interact with customers
• Email newsletters for the latest offers, events, promotions, and wellness content
• Online ads (Google, Facebook, Instagram) to reach potential customers, drive traffic
• Offline ads (flyers, brochures) distributed at gyms, spas, salons, offices
• PR like press releases and media coverage to build expertise
• Events and partnerships to showcase services, create awareness, and provide wellness education

Haven Wellness Center’s marketing budget and allocations are:

Marketing budget: 10% of the revenue, which projects to grow from $250,000 in year one to $500,000 in year three

Marketing allocation:

• Website: 15%
• Social media: 15%
• Email marketing: 10%
• Online advertising: 20%
• Offline advertising: 15%
• Public relations: 10%
• Events and partnerships: 15%

Operations Plan

Haven Wellness Center’s operational objectives for the next three years are:

• Create a safe, supportive, and inspiring environment for customers and staff.
• Deliver high-quality services and products that meet or exceed customer expectations.
• Optimize operational efficiency and effectiveness.
• Ensure compliance with relevant laws, regulations, and industry standards.

Haven Wellness Center’s operational processes and activities are:

• Service delivery process – The process of providing the services to the customers, which includes the following steps:
• Booking: Customers can book services online, by phone, or in person, customizing preferences.
• Confirmation: Confirmations are sent via email or text with service details.
• Arrival: Customers arrive 15 minutes early, complete forms, and pay for services.
• Service: Practitioners guide customers, deliver the service, and provide feedback.
• Departure: Customers receive a receipt and survey and are invited to the loyalty program.
• Product delivery process: The process of selling the products to the customers, which includes the following steps:
• Browsing: Customers browse products online or in person.
• Ordering: Products can be ordered online, by phone, or in person, with customization options.
• Confirmation: Order confirmations are sent via email or text.
• Delivery: Products are delivered through mail, courier, or pick-up with tracking information.
• Follow-up: Customers receive follow-up emails or texts for feedback and support.
• Marketing process: The process of creating and communicating the brand image includes the following steps:
• Planning: Develop marketing strategies and set objectives, budgets, and metrics.
• Implementation: Utilize various marketing channels and tools, monitoring and adjusting performance.
• Control: Ensure ethical, legal, and sustainable marketing aligns with the business vision.

Organization and Management

Haven Wellness Center has a simple organizational structure consisting of 4 levels:

• Owner/Manager
• Frontline Staff
• Practitioners
• Support Staff

The center has 10 employees working full or part-time based on demand. The center also hires independent contractors as needed for services like web development, graphic design, accounting, and legal.

The key personnel of the business are:

Owner/Manager:

• Lucie Luck – Oversees operations and performance. Provides nutrition and wellness coaching. Certified holistic nutritionist and wellness coach with 10+ years of experience. Member of professional associations.

Frontline Staff:

• Emily Smith – Receptionist who greets customers and handles bookings, payments, and feedback. 5+ years experience in hospitality and wellness. Strong communication skills.

Practitioners:

• John Lee – Yoga instructor with 7+ years of experience. Certified teacher. Member of yoga professional associations.
• Lisa Pang – Meditation instructor with 6+ years of experience. Certified teacher. Member of meditation professional associations.
• Mark Wood – Licensed massage therapist with 8+ years of experience. Member of massage therapy professional associations.
• Anna Chris – Licensed acupuncturist with 9+ years of experience. Member of acupuncture professional associations.

Support Staff:

• Web developers
• Graphic designers
• Accountants

Financial Plan

Haven Wellness Center’s financial plan is based on the following assumptions:

• Center opens in March 2024 after completing setup tasks.
• Operating hours are 12 hours a day, 6 days a week, at 80% capacity.
• Average service fee is $50 per hour. Average product price is $20 per unit.
• Average 20 service customers per day. Average 10 product customers per day.
• Variable cost is 40% of service revenue and 50% of product revenue.
• Fixed costs of $15,000 per month include rent, utilities, salaries, insurance, etc.
• 10% of revenue allocated to marketing according to the marketing plan.
• Start-up cost is $150,000, financed by $50,000 owner contribution and $100,000 bank loan.
• Positive cash flow and net profit by end of first year. Break-even by the end of second year.

Haven Wellness Center’s financial statements for the next three years are:

Income Statement

Cash Flow Statement

Balance Sheet

Great experience

My experience with Alex and his team has been excellent! Alex always responds to my emails and texts very quickly and is always accommodating. I look forward to creating a long-term relationship with him and his team. I highly recommend him.

OGSCapital for Holistic Wellness Center Business Plan

At OGSCapital, we provide a holistic healing business plan and consultation services to help clients achieve their goals, such as securing funding, expanding market share, and improving operations. Our experienced team has worked with thousands of clients across industries to create compelling, customized business plans.

We offer services tailored to your specific needs, whether you require a plan for a start-up, growth, funding, or exit strategy. We collaborate closely with clients, offering research-based guidance and advice tailored to their business and industry. We supply financial models, market research, industry benchmarks, and other tools to help you plan, execute, monitor, and evaluate. Ongoing support and feedback help revise your plan as needed.

Contact us for a consultation. With our reliable, reputable service, we can create an outstanding business plan for a holistic practice to make your business stand out.

Download holistic wellness center business plan Template in PDF

Frequently Asked Questions

Q. What’s the simplest method for finalizing my holistic wellness center business plan?

The simplest method for finalizing your holistic healing center business plan is to use a template that covers all the essential sections, such as executive summary, product offering, customer focus, management team, and financial projections. You can find some examples of a chiropractic business plan or reiki business plan here.

Q. How to begin your own holistic wellness center business?

To begin your holistic aftercare for cancer survivors, find your focus, determine your startup costs, register your business, obtain any necessary licenses and permits, hire qualified staff, and market your services. You can learn more about each step from our occupational therapy business plan or Herbalife business plan .

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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11 Essentials for Your Integrative Medicine Business Plan

By  Glenn Sabin

Every new integrative health and medicine enterprise and organization should have a well-researched and well-written business plan.

In this post I walk you through the key elements of a business plan, and the essentials on which to focus, based on your approach to financing.

But first, how are you funding your startup or expansion? Your primary options are investors, bank loans, or self-funding. Let’s take a look.

Investors are looking for a level of risk that will best ensure a decent return on investment. They want an equity (ownership) stake, or debt (interest) on their contribution at a higher rate than they would normally get from parking their money in another spot.

A business plan geared toward investors must be comprehensive and, at a minimum, include each of the 11 core elements detailed below.

Pros : Investors can include family, friends, or colleagues with whom you have solid relationships; interest terms and a repayment schedule can often be flexible. If investors take an equity position, you are free from the stress of repayment, hence able to focus on building revenues and brand equity.

Cons : If you provide shares (giving up equity) in exchange for an investment, you may dilute your position to a point where you may one day lose control of running your business. In cases where you have less than fifty-percent of shares, you can be outvoted; essentially no longer in charge.

These days, especially for small business loans, your ability to secure a specific sum at a decent interest rate is based on your good ‘personal’ credit.

Let me be frank: chances are, you will need to personally guarantee any bank loan you require.

A business plan document for a commercial loan is typically short. Banks usually want to see a summary of the company, products, services, market, management team, and financials.

Put simply, banks do not ‘fund’ business plan documents, but a well prepared business plan document which clearly indicates past performance, aged receivables, and your ability to guarantee the repayment of loans is key to securing funding. Banks will not put depositors’ money at risk based upon rosy pro forma projections illustrated in the business plan.

The loan application process may be more involved than your business plan document itself. If you’re seeking funds to expand an existing business, you will be required to provide lots of data, including the last three years of tax returns, aged receivables, and cash flow projections.

And, in addition to putting up business assets as collateral, you will still, most likely, need to personally guarantee the loan; you’ll be expected to provide personal financial information.

Any partners will need to provide the same data.

Pros : Banks do not own equity in your enterprise, and generally do not call the shots on how you run your business. (There can be exceptions to this rule, so check the covenants in your loan documentation. Common exceptions are requirements for setting aside a minimum amount of working capital or needing bank approval for entering new lease agreements.)

Cons : Loan payments can eat up cash flow during the first lean period when a startup or expanding business most needs to preserve capital.

Boost Your Practice’s Health

Optimize your practice for better health outcomes, self-funding.

Reasonably self-explanatory. You create a corporate entity and put up the capital—from savings, liquidated assets like stocks and bonds, or a 401K.

No outside investors. No bank loans. All the risk is yours.

Over time, when your integrative business has strong operational cash flow, you can repay yourself for the original and/or ongoing capital infusion.

Pros : You control the financing of your business, own 100% of the shares, and owe no one.

Cons : Your conservative approach does not leverage bank money or outside investors, and may limit your ability to scale or grow your business at an aggressive pace. This is especially true if you are looking for the business to grow from operational cash flow over time, and not make additional personal contributions at different points to help accelerate growth.

The 11 Essentials

Your business plan should include, as appropriate for funding type, these 11 core features.

My personal recommendation is to include each of these elements into your business plan document regardless of how you choose to finance your integrative medicine practice, business, or organization.

• Mission and vision statements .
• Description of company and product(s) and/or service(s).
• Description of how your products and/or services are different within the competitive set.
• A market analysis that describes the business market you intend to enter, competitors, where you fit, and type/size of market share you think you can capture.
• Description of management team, experience, and success of key leaders. Solo/small practices/businesses can include mentors, coaches, and key consultants.
• Marketing, sales and communications plan. Note: a vital component.*
• SWOT analysis of your company’s strengths, weaknesses, opportunities, and threats.  Here’s a nifty free SWOT tool .
• Business model and clinic model (if integrative or functional medicine clinic, center, or institution).
• Cash flow statement including detailed startup costs and recurring overhead.
• Revenue projections for 18-24 (or more) months.
• Summary and conclusion.

Your Marketing, Sales, and Communications Plan is Crucial

While each component is critical to include in a business plan document, a sound business model can only succeed if it is supported by an exceptional marketing, sales, and communications strategy .

The truth is, every business should aspire to the holy grail of consistent referrals via an uninterrupted stream of ‘word-of-mouth’ recommendations, after which the business over-delivers at every customer interaction to achieve amazing retention. This form of business delivery will allow you to realize the lifetime value of your patient or customer .

In summary, a flawless and consistently executed marketing and communications strategy produces an endless cycle of success.

Done right, over time, you may be able to place less emphasis on promotion and engagement. But, for new launches, or expanded business development initiatives, marketing and communications—and how it ties to sales—is the foundational engine of growth for any integrative health enterprise.

Strategic Growth Consultation Scale Your Practice with Expert Consulting

• Understand the various ways to finance a new or expanding business, and the inherent pros and cons of each.
• Create a business plan document for your new or expanding enterprise, but let the funding source inform what exactly is included and how deep and detailed you should go.
• Make sure to include an outstanding marketing and communications strategy with your business plan document to illustrate how you will engage and sell your products and or services.

FON is a leading integrative health and medicine business development and strategy consulting firm. FON specializes in custom solutions for growing patient volume, developing programs, and increasing product sales. Our practical business models are driven by innovative marketing, clear messaging, and customer engagement via branded storytelling.

Contact us today to schedule a complimentary 30-minute consultation to discuss your business development or personal brand needs.

FON: THE BUSINESS OF INTEGRATIVE HEALTH + MEDICINE

30-MIN COMPLIMENTARY BUSINESS DEVELOPMENT CONSULT

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Integrative health business development: assess first, then strategize & execute, content guide to growing your integrative medicine business, start up: writing a concierge medicine practice business plan, the best clinic and business model for integrative medicine, the business of integrative medicine: what they don’t teach you in medical school and fellowships, get fon: the business of integrative medicine blog delivered free to your inbox.

All information contained on this website is intended for informational and educational purposes only, and is not intended nor suited to be a replacement or substitute for professional medical treatment or for professional medical advice relative to a specific medical question or condition.

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Crafting Your Herbal Medicine Business Plan

Crafting your Herbal Medicine Business Plan requires a clear strategy and well-defined goals. Start by outlining your mission, target market, and product lineup.

Crafting an effective Herbal Medicine Business Plan is a crucial step for entrepreneurs aiming to navigate the competitive wellness industry with clarity and precision. A robust plan serves as a blueprint, guiding your journey from concept to thriving enterprise. It helps identify your business objectives, target customer base, product range, and financial projections, giving you a roadmap to success.

By honing in on your unique value proposition and understanding the market dynamics, you can create a sustainable business model that resonates with health-conscious consumers. An impeccable plan also aids in securing investments, as it demonstrates a thorough understanding of the market and your commitment to growth and profitability. With the health and wellness market’s constant expansion, a concise and strategic business plan is your key to establishing a successful herbal medicine brand.

The Need For A Herbal Medicine Business Plan

Embarking on a herbal medicine business requires planning . A business plan acts like a roadmap , guiding you through each stage of starting and managing your business . It’s not just about having brilliant ideas; it’s about backing them up with a solid plan. Without it, your venture might struggle to find direction and achieve its goals .

Essential For Success

A detailed business plan is essential for success . It helps you outline your objectives , understand your market , and anticipate challenges . Most importantly, it’s a tool to attract investors and secure financing . Without it, even the most groundbreaking herbal remedies may never reach customers .

Breakdown Of Plan Components

Your business plan should have several key components :

• Executive Summary – A snapshot of your business .
• Company Description – What you do and what differentiates you.
• Market Analysis – Know your audience and competitors .
• Organization and Management – Your business structure and team .
• Products Line or Services – Your herbal products or services .
• Marketing and Sales – How you plan to reach customers and make sales .
• Funding Request – If seeking funding, specify what you need .
• Financial Projections – Your financial forecasts and assumptions .

Each part of the plan builds on the others . Together, they provide a clear picture for you and potential backers . With a robust herbal medicine business plan, you’ll be ready to cultivate success .

Mission Statement And Vision

When starting your herbal medicine business, the core elements that define your path are your Mission Statement and Vision . These strategic pillars serve as your compass, directing your enterprise toward success. Not only do they provide a foundation for your business plan, but they also demonstrate your commitment and value to customers. Crafting a clear Mission Statement and inspiring Vision is the first step in laying the groundwork for a thriving herbal medicine business.

Clarifying Your Purpose

Your Mission Statement is like a guiding star for your business. It outlines what your herbal medicine company stands for and seeks to accomplish. This declaration strengthens your company’s identity. It assures customers of your dedication to health and wellness through natural remedies. A concise and powerful Mission Statement reinforces your business’s raison d’être. It must convey your unique selling proposition and commitment to quality in the herbal medicine industry. Let’s break down the essential components of a well-crafted Mission Statement:

• Core values: What fundamental beliefs drive your business?
• Service or product offering: What do you offer that’s special?
• Target audience: Who benefits from your herbal products?
• Commitment to customers: How will you ensure customer satisfaction?

Inspiring Future Growth

The Vision for your herbal medicine business ignites passion and drives future growth. Think of it as a vivid picture of what you aspire to achieve long-term. A compelling Vision statement should illuminate the path towards innovation, industry leadership, and the positive impact you envisage. It outlines the future you’re working towards and inspires your team and customers alike. Below are a few focal points to consider when envisaging your company’s future:

• Industry impact: How will your business change the herbal medicine landscape?
• Customer experience: What memorable journey will you create for users?
• Sustainability goals: How will your business contribute to environmental health?

Market Analysis

In crafting your herbal medicine business plan, a thorough ‘Market Analysis’ is vital. It reveals industry trends and target consumer behaviors. This analysis sets the stage for informed decision-making and strategic planning, effectively gearing your business towards success. Let’s take a deeper dive into understanding this dynamic marketplace.

Understanding The Herbal Industry

The herbal industry is vast and growing. It includes a range of products like supplements, teas, and topical treatments. Current trends show an uptick in demand for natural remedies. This reflects a global shift towards wellness and organic living.

Regulatory landscapes shape the industry, hence staying informed on legislation is a must. Technology also drives innovation, with e-commerce opening new markets. A smart business plan acknowledges these factors.

Identifying Your Target Market

Knowing your customer is the cornerstone of any business. Profile them by demographics, like age, gender, and income. Lifestyle choices such as dietary preferences also influence buying behavior.

Understand their motivations for purchasing herbal products, whether for health, spirituality, or personal care. Knowing your target market helps tailor your product offerings and marketing strategy for maximum impact.

• Determine what channels they use to buy products.
• Identify the problems they aim to solve with herbal solutions.
• Focus on their preferences for sustainable and ethical sourcing.

Product Line And Services

Embarking on an herbal medicine business journey requires a well-thought-out plan. A critical component of this plan is your product line and the services you provide. Let’s delve into how to curate your offerings and strike a perfect balance between age-old remedies and modern wellness solutions.

Crafting Your Offerings

Your products are the heart of your herbal business. You must ensure they resonate with your clients’ needs. Begin by identifying your core herbal remedies – the items that define your brand. Think about the unique benefits each product offers and how they stand out in the marketplace.

• Herbal Teas : Blends for relaxation, digestion, and energy
• Topicals : Salves, creams, and oils for skin care and pain relief
• Tinctures : Concentrated herbal extracts for various health concerns
• Supplements : Capsules and powders with targeted benefits

In addition to individual products, consider bundling items to create comprehensive wellness kits. Remember, your services can also include personalized consultations and custom remedy formulations to cater to specific customer needs.

Balancing Tradition And Innovation

Merging the wisdom of traditional herbal medicine with the spark of innovation gives your business a competitive edge. Retain the authenticity of well-known herbs, while also exploring new combinations and delivery methods to appeal to a broader audience.

Stay informed about current wellness trends and customer preferences. Your adaptability ensures your herbal business not only survives but thrives. Keep your product line and services dynamic and attentive to the ever-evolving market.

Marketing And Sales Strategies

Launching a herbal medicine business needs a strong plan. This plan must include how to tell people about your products and how to sell them. Let’s discuss ways to make your brand known and boost your sales.

Building Brand Awareness

For a herbal medicine business, people need to trust your brand. Start with a unique logo and use it everywhere. Create profiles on social media and post regularly. Share stories about how you make your products. This makes customers feel close to your brand.

• Create a catchy slogan that tells your brand’s story.
• Engage with customers on social media by answering their questions quickly.
• Offer free samples to get people talking about your herbal remedies .

Driving Sales Effectively

Making sales is the goal. To do this, your website needs to be easy to use. Make sure people can buy with a few clicks. Provide deals that are too good to ignore. Set up an email list to tell customers about new products and discounts.

Remember to track your sales. Use the data to learn what works. Then, do more of what brings results. Make goals for sales numbers and work hard to hit them every month. This keeps your business growing.

Operations Plan

Crafting a comprehensive Operations Plan plays a pivotal role in the journey of your herbal medicine business. It lays down the roadmap for daily functions, and sets the stage for efficient processes and strategic partnerships. A meticulously designed operations plan sets the foundation for smooth business flow and optimized customer satisfaction. Let’s dive deeper into the mechanics of the operations plan.

Day-to-day Logistics

Understanding the nitty-gritty of day-to-day logistics is essential for running your herbal medicine business effectively. This segment dictates routine activities and guarantees that your products reach customers on time. A typical day might involve:

• Inventory checks to ensure you have all necessary herbs in stock.
• Quality control processes to maintain product excellence.
• Packaging tasks that secure the integrity of your medicines during transport.
• Order fulfillment , dealing with the picking, packing, and dispatching of your goods.

Choosing Suppliers And Partners

A strong network of suppliers and partners forms the backbone of your herbal medicine business. Reliable supply chains are crucial for uninterrupted operations. Key factors in selection include:

Evaluate suppliers carefully and foster mutually beneficial partnerships for long-term success.

Management And Organization

At the heart of your herbal medicine business lies its backbone – the Management and Organization . This is where you set the stage for efficiency, responsibility, and growth. By carefully structuring your team and defining roles, your business will be poised to thrive. Here’s a closer look at crafting a robust management framework to ensure your herbal enterprise flourishes.

Structure Of Your Team

A solid team structure is like a well-rooted plant; it supports growth. Your business structure might be a sole proprietorship, partnership, or corporation. Each comes with different needs in team configuration. Here’s what a typical team structure might look like:

• Owner/CEO : The head of operations, steering the business direction.
• Production Manager : In charge of creating your herbal products.
• Marketing & Sales Lead : Drives brand awareness and sales.
• Finance Officer : Manages budgets and money matters.
• Customer Support : The go-to person for client queries.

Roles And Responsibilities

Knowing who does what is key. Assign clear responsibilities to avoid confusion. Here’s a snippet of typical roles:

Financial Projections

Turning a passion for herbs into a thriving business requires a clear financial roadmap. Understanding the money flow helps you navigate towards success. Here, we’ll break down how to forecast your costs and revenue. Also, we’ll explore ways to secure the funds you need to grow your herbal medicine enterprise.

Projecting Costs And Revenue

Knowing your numbers is vital. Start with the costs. List everything from raw materials to packaging. Don’t forget rent, utilities, and salaries. Use a table to organize your expenses:

Next, forecast your revenue. Estimate sales based on market research. Remember, be realistic. Use bullet points for clarity:

• Product 1: expected units sold per month – price per unit
• Product 2: expected units sold per month – price per unit

Include other products as needed

Combine your cost and revenue projections to predict cash flow. Adjust your business plan as needed.

Securing Funding And Investments

You have your costs and revenue mapped out. Now, let’s talk money. Where will you get the funds to start and grow?

• Self-funding: Do you have savings to invest in your business?
• Loans : Banks and credit unions offer loans. Prepare to show your business plan.
• Investors: Share your vision with potential investors. Impress them with your projections.

Remember, choose the right funding mix for your business. It impacts how you operate and grow.

Risks And Challenges

Entering the herbal medicine business includes exciting opportunities. Yet, it carries risks and challenges unique to the industry. Understanding these hurdles is the key to crafting a robust business plan. Let’s delve into what potential obstacles you might face and explore strategies to overcome them.

Identifying Potential Obstacles

Businesses in herbal medicine can encounter varied obstacles:

• Regulatory Compliance: Herbal products often fall under strict regulations. Firms must stay compliant to avoid penalties.
• Quality Control: Consistently producing high-quality herbs is vital. Poor quality can damage reputation and trust.
• Market Competition: The herbal market is competitive. New entrants must differentiate their offerings.
• Sourcing Ingredients: Reliable sources for herbs are a must-have. Any supply disruption can halt production.

Mitigation Strategies

Effective strategies can reduce risks:

• Stay Informed: Keep abreast of regulatory changes. Plan for compliance in every aspect of your operations.
• Quality Assurance: Implement strict quality control protocols. Test products regularly to ensure high standards.
• Unique Branding: Create a strong brand identity. Use unique selling points to stand out in the crowd.
• Diverse Suppliers: Establish relationships with multiple suppliers. This safeguards against unexpected shortages.

Frequently Asked Questions

How do i legally sell herbal products.

Research local regulations for selling herbal products. Obtain necessary licenses or permits. Ensure products meet health and safety standards. Label products accurately, listing all ingredients. Consider liability insurance to protect your business.

Is Herbal Medicine Profitable?

Yes, herbal medicine can be profitable due to the growing demand for natural health products and a global market experiencing steady growth.

Can You Make Money From Herbalist?

Yes, you can make money as a herbalist by crafting and selling herbal products, providing consultations, or teaching herbalism courses.

What Is It Called When You Make Herbal Medicine?

The process of creating herbal medicine is known as herbalism or botanical medicine production.

Embarking on your herbal medicine venture requires a solid plan. This guide has laid the groundwork, from market analysis to strategic marketing. Remember, staying adaptable and informed is key to thriving. Your passion, coupled with a robust business blueprint, paves the way for success.

Now, take that step and let your herbal enterprise blossom.

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How To Start A Holistic Wellness & Health Business

Do you want to start a holistic wellness center? If yes, find here a stepwise guide on starting a holistic health business covering aspects like finding a niche, licenses and permits, market opportunities, etc.

Every country in the world including the United States is encouraging holistic medical treatment presently. The sector has been growing by around 5 percent annually for the last 5 years and is expected to grow more in the coming years.

Here are the 10 Steps to Start a Holistic Wellness Business

1. select your niche.

In addition, one also needs to select your target and potential clients. Some of the client categories you can target are as follow:

Select the niche as per your strength and resources.

2. Understand the Market

You must carry out market research to understand the local demand for wellness services in your nearby community. Find out the local competitors, if any, and collect information regarding their product/ service offers and the gaps which are not provided to the customers. It will help you in approaching your products to the consumers in the best possible way.

3. Name the Health & Wellness Company

Choosing a proper name is extremely important for the long-term success of any business. It holds true with a holistic wellness business too. Select a name which appropriately related to your company and the products/ services you are offering to customers. Check this guide to know more about naming a business.

4. Register your Business

Forming a legal company helps you run your business legally and without hassles and tension. Every country and state offers different business structures for forming a company. If you are from the United States and want to separate your personal assets from business assets, forming an LLC is a better option.

5. Get Appropriate Licenses and Permits

Talk to the local competent authority and procure the required licenses to operate at the desired location. In some states, you don’t need any license to run a holistic nutrition business. For example. if you are in California, no need for any permits from the government authority to practice the profession. However, for dieticians, one must obtain state certification.

6. Determine Costs to Start a Holistic Health& Wellness Company

In addition, include the costs associated with compliances for registering and running the company.

7. Create a Business Plan

Baes on the information gathered, create a business plan for your holistic business. Write in detail about the reasons for starting this business, the services you are offering, the operating plan, startup costs and financial plan, and a marketing plan. You can also take help from business plan generators if you think you need some guidance.

8. Get Business Insurance

It is highly advised to buy insurance for your holistic business. In the case of any unfortunate situation which may come from any issue, this business insurance saves you. Talk to local insurance vendors and purchase the most suited insurance cover for your business.

9. Set Pricing

10. promote your holistic wellness business.

Building a brand is essential for the long-term profitability of the holistic wellness business. The reason is simply that success largely depends on the faith among customers and the reputation of the company. Creating a website and maintaining a blog goes a long way in building trust among customers. Create a social media profile and try to post the activities of your company on a regular basis.

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Health and Wellness (Naturopath) Business: Example Business Plan

Are you a health and wellness professional looking to set up your own business? We’ve created an example business plan to help you get the ball rolling!

Have you completed your training and are ready to start treating your own clients? Not interested in working for someone else? Whether you’ve decided or not, starting to write a business plan will help you narrow the details. A business plan will help you to understand costs, outline potential risks, as well as how you’ll manage cash flow for your business.

To help you get started we’ve created an example business plan for the health and wellness industry. Our example focuses on a naturopath delivering services in a shared work environment, but it will work as a framework regardless of your field of expertise. Click the ‘Download Resource’ button to gain access to the word document.

You can also find the same example in the Business Plan Writer , our free online tool that guides you through the process of starting your business. Just select “health and wellness” as your industry when you register.

Good luck and happy writing!

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How to Start a Holistic Health Business

In today’s society, people are becoming more and more health conscious and trying to follow a more holistic lifestyle. This makes it the ideal time to enter the holistic health industry.

You may already be employed in the field or practise the lifestyle yourself and are considering how you can follow your passion and start your own holistic health business. Well, today is your lucky day! Read on for some tips.

How to Choose a Niche

The main aim of holistic health is to treat the whole person - mind, body, and spirit. Holistic therapy does not focus on any one illness or disease. Instead, it focuses on the person and how they are affected by their environment.

That being said, this wide-ranging definition opens up the possibilities for so many holistic health business ideas. These range from product sales (health foods, supplements, herbs and more) to the provision of services (coach, personal trainer, masseuse, nutritionist).

So, what do you want to do? Do you want to go into retail or are you offering a service? Now that you know what you want to do, narrow it down!

You don’t have to cater to everyone. In fact, you shouldn’t! You do not have to be a "general practitioner" or have a "general store". Rather, you should work out the type of people you can best serve and cater to them. Do some research and find out the wants and needs of your potential clients.

Who Are You Trying to Target?

• Infertile couples?
• Those who have gained excess weight and are struggling to lose it?
• Children with ADHD ?
• Teenagers suffering from depression?

There are so many niches that you can choose to help with your holistic health business. Think about who you can best serve is your first step.

What to Offer

As previously mentioned, your holistic health business can be product or service based. It all really depends on your preference, experience and where your passions lie. Factors that may affect your choice may include whether you want to work from home, online or have a shopfront, whether you want to work in groups or on a one-to-one basis, and, most importantly, what your clients need from you.

Here are some ideas.

Product-Based Holistic Health Businesses

• Weight Loss Products – Weight loss products are always in demand. This is usually one of the main reasons why people generally get interested in a holistic lifestyle.
• Health Food – Teas, seed breakfast bars, and organic fruits are all options if you’re thinking of opening a health food store.
• Essential Oils – Essential oils are very popular in supporting healthy lifestyles. They can also be combined with other holistic health offerings such as aromatherapy.
• All-Natural Products – Some people are not only interested in what goes into their bodies but what products they use in their environment. Try selling all-natural products such as disinfectants, laundry detergent, wipes, nappies, etc.

Service-Based Holistic Health Businesses

• Health and Wellness Counsellor – Help your clients make not only healthy but sustainable lifestyle choices. Counselling is also very flexible. You can maintain your own schedule and offer online, in-person or group packages. You can also do this on a corporate level . Many companies are becoming increasingly concerned with the wellbeing of their staff. You can offer workshops, coaching, and more.
• Host Wellness Retreats – You can invite groups to retreats, the retreats may include workshops, healthy meals, treatments, tours, and group activities.
• Masseuse – Simply put, who doesn’t enjoy a good massage? Massage therapy can also be combined with aromatherapy .
• Personal Chef – You can teach your clients how to cook their own healthy meals or make those delicious meals for them.

How to Gain Those First Few Clients

Now you know who you want to serve and what you want to offer, it’s time to get out there and find your clients! It can be nerve-racking when you first begin but when you decide to put yourself out there, things can really take off. After all, the more visible you are the better your chances of attracting customers. Being a new holistic health business, people are not going to flock to you, because they don’t know about you yet! Make it your mission to spread the word. Take advantage of free advertising opportunities. Try to get showcased on your local news or in the local newspaper, if you can. Be sure to take advantage of social media!

If you’re not quite sure about your product or service and think it needs some tweaks, why not offer new customers trials of your products or services? This is a great way to get feedback on your offerings. How else does this benefit you? Well, you get to show customers how great your services/products are and hopefully convert them to not only paying but loyal customers. It’s a win-win situation.

Discounts, deals and giveaways can also be exciting ways to start your business with a bang!

More Top Tips

Starting a holistic health business can be a complex venture, but it doesn’t have to be too stressful, once you know what you’re doing. One great way to keep yourself on track is to find yourself a business mentor. Ideally, this is someone in the same business who is more experienced and willing to show you the ropes. Ensure that you operate in different geographical areas so that you’re not in direct competition! Your mentor should be able to offer you helpful tips on how to improve your holistic health business.

If you have some money to invest and are low on confidence about starting out alone, why not become part of a franchise? The name is already well-established and you have access to resources that can really help you build your business. You become part of a ‘community’ instead of going it alone. Some people prefer to strike out independently and chart their own path, but others like structure and a ‘proven’ model to follow. Which one works for you?

At the end of it all, whether you choose to offer products or services, join a franchise or strike out on your own, there’s one secret to a successful business, and that’s passion. Do what you love, inject your enthusiasm into it, and you’ll be well on the road to having a successful holistic health business.

At the time of publishing, entering the code LEARNING at checkout will reduce the price of our Holistic Therapy Business Course to £29.

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32 Health and Wellness Business Ideas for 2024  

So, you love health and wellness, and you’ve also always wanted to be your own boss. Wouldn’t it be great to work in an industry that you love – every day?

Unfortunately, being passionate about wellness isn’t enough to earn you a healthy income! You’ll need to turn your passion into a business, and in this article, we’ll cover 32 types of wellness businesses.

There are many types of wellness business that suit different people. It really depends on your interests and skills, but also your desired lifestyle:

• Do you want to be location independent? If so, you’ll want to look for a business that lets you work online, so you don’t need to be in a physical location.
• Do you want to work with clients 1:1 or in groups, or not at all?
• Do you want to write books, or create courses, or teach classes?
• Do you want to create a physical product to sell?

Knowing YOUR interests is the first step to choosing the best health and wellness business for YOU to start.

On The Wellpreneur Podcast , I’ve interviewed over 100 wellness entrepreneurs about how they’ve built successful businesses.

These wellpreneurs range from health coaches to personal trainers to yoga teachers to authors to retreat planners to natural skincare brands .

There are so many ways that you can create a job you love in the wellness industry.

Starting a Health and Wellness Business in 2024

2024 is the year that we need to start thinking more outside of the box about wellness. It is time to take a more serious approach to alternatives available in the healthcare industry while finding new ways to serve our communities. Creating a personal wellness business in 2024 is also a great way for many to find fulfillment in their lives as they continue to grow.

FREE CHECKLIST

Start Your Wellness Business -  from scratch!

If you are here, then you are already interested in starting a business in the health and wellness industry, so here are a few tips to get you going before we get into our top 32 ideas for 2024.

Find Your Focus

This is going to be the first step. The focus is on what helps determine what kind of service or product you are going to provide. In the health and wellness industry, there are several ways to go, including something more clinically focused or spa focused, for example.

Determine Startup Costs

This is going to be the amount of money you need to get started. Consider the initial and monthly costs of the rent for any office space you may need to secure along with the costs of materials for any business cards, letterheads, flyers, or brochures you need. Also, factor in the costs of building a website, obtaining a web host, and securing a domain.

In addition, you should also take into consideration any costs there may be for owning your business. For example, are there additional taxes you have to pay? Do you have the income to continue to live comfortably while building your business?

Identify a Target Audience

When you have a clear focus, it will be much easier to identify your target audience. When identifying your target audience, make sure to pinpoint what is also going to set you apart from your competition.

Obtain Proper Licenses

You want to familiarize yourself with the laws and licensing requirements in your state. You need to make sure that your business and any contractors you hire are fully licensed by the state you are in.

Naming Your Business

Finally, when it comes time to establish a  name for your health and wellness business , first make sure that the name is available through your state's Secretary of State directory and then develop your logo and website to promote your new business. To help you with your name, you can also use a business name generator to help you come up with ideas.

Check the Competition

Always research other businesses in the area that are offering the same products and services as you. Check their website, their pricing, and research who their ideal customer is. Having all this information will help you grow and scale your own business and establish your own health and wellness career.

Here are 32 ideas to get you started, categorized by type of business.

Health and Wellness Business Idea: Personal Services

Health and Wellness Coach (or Holistic Health Counselor)

A health or wellness coach helps their clients to make sustainable, healthy changes in their life, based on that client’s personal goals and lifestyle.

Health Coaching is a really popular wellness business because it can easily complement other modalities or products.

For example, many wellpreneurs are yoga teachers AND health coaches. Or personal trainers AND health coaches. Or you could be a health coach who also sells essential oils or other products that support a healthy lifestyle.

Another benefit of the health coaching business is that it’s quite flexible. You can work in-person or online, 1:1 or in group coaching programs , or package up your programs into online courses or books.

Plus, many wellpreneurs say that going through health coach training helps them and their families live a healthier life too! You can try a sample class from health coach training here .

Should you become a health coach?

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Corporate Wellness Coach / Trainer / Consultant

Corporate wellness is a booming niche market.

This is an especially good option for aspiring wellpreneurs who are  transitioning from a corporate day-job  into entrepreneurship. Companies realize that improving the health of their employees is good for business (fewer sick days, lower stress, happier employees, etc) – and they’re ready to invest in workshops, programs, and coaching.

You can  train as a health coach to do corporate wellness , or get connected with an existing corporate wellness company. Here’s an interview I did with one health coach who  started providing wellness services within his current company .

Yoga Teacher

If you’re a passionate yogi, who wants to teach others how to do yoga safely and regularly, you could consider training as a yoga teacher. Most yoga teachers work with students in person, via 1:1 or group classes. However, there is a growing trend in teaching yoga online. Here’s an  interview about teaching yoga online .

Personal Trainer

Becoming a personal trainer is another hugely popular avenue to entrepreneurship for wellness entrepreneurs. While many people believe you have to work in-person as a personal trainer, that’s not the case.

Similar to yoga, there’s a trend of personal trainers either creating online courses or working with a client via video call to deliver training no matter where they live! Don’t miss this interview with Betty Rocker about how she runs a  successful fitness and wellness business online .

Nutritionists and Nutritional Therapists

Although it takes a bit more schooling, becoming a nutritionist is a well-proven path to working in health and wellness. Nutritionists are in-demand at hospitals, wellness centers, gyms, spas, corporations, and more. It’s a well-known profession that allows you to work as an employee or entrepreneur.

Herbalists help their patients improve their health using medicinal herbs and foods. This career also requires extensive schooling, but if you’re passionate about plants and health, it is a great option. Typically, herbalists would work in person with their patients, but it’s also possible to create online courses or write books. Have a listen to this interview about how to take your herbal medicine practice online .

Acupuncturist

Acupuncture is a holistic therapy that comes from Traditional Chinese Medicine, where you stimulate specific points on the body using very thin needles. You’ll need extensive training to do this safely, and it can also be complementary to other therapies or modalities such as health coaching, massage, or aromatherapy. In this interview, we learn how an acupuncturist complements her in-person practice with online wellness programs .

Weight Loss Coach

Weight Loss is the main motivation for many people to get serious about their health fitness and wellness, so working with clients to lose weight never goes out of style! There are many certifications you could do to help with weight loss, from personal training to health coaching to nutrition and more. Here’s a case study about how one weight loss coach enrolled 70 students in her first group program !

Personal Chef

A personal chef either teaches their clients how to prepare healthy meals, teaches cooking classes, or even prepares daily or weekly meals directly for their clients. You might not realize that you can expand your personal chef business to teaching online classes, as well. In this interview, we learn how this personal chef made the transition to online business .

Massage Therapist

Massage therapy is a hugely popular route into the wellness industry. Many people first become interested in massage because it feels so good, but then realize that it’s a viable business option as well. Massage therapy complements many other modalities, such as aromatherapy or health coaching.

Services Related to Aging and Senior Health

The percentage of elderly people is growing in many western countries, and that means that products and services which support healthy aging are in demand! You could focus on delivering any of the above services specifically to target aging concerns, or even become a wellness provider within a retirement community or other wellness center focused on healthy aging.

Wellness Retreats

Running health and wellness retreats is a huge trend this year – and growing! At a retreat, you invite a group of people for a multi-day experience, which often includes their housing, delicious healthy meals, classes, workshops, treatments, tours, experiences, and more.

As a retreat leader, you can choose to run your wellness retreats at centers around the world, giving you the opportunity to travel while you’re working. In this interview, I speak with a wellpreneur who runs luxury wellness vacations .

Health and Wellness Business Ideas: Physical Wellness Products

Essential Oils

Essential Oils are hugely popular to support natural health. You can join a popular essential oil company and sell these oils either as your full business or as a complement to your other health and wellness work. Selling essential oils is especially popular for health and wellness coaches and massage therapists.

Dietary Supplements

If there’s a dietary supplement that has personally helped you to achieve your health and wellness goals, you might be able to sell it to others as well. Each company has its own way of handling this, from a multi-level marketing approach to being a reseller or distributor. You could also partner with a company or scientist to create your own supplement brand.

Specialize in a Type of Workout CLOTHING (yoga, cross-fit, cycling, etc.)

Workout enthusiasts always need new clothing to support their practice – and you could provide it! You can either partner with an existing brand to sell their products, or you could manufacture your own products and sell them.

Specialize in a Type of Workout GEAR (yoga, cross-fit, cycling, etc.)

Similar to workout clothing above, there’s always a need for more specialized or better quality gear to support our health and fitness habits. You could choose to sell an existing brand’s product, or you could manufacture and sell your own workout gear.

Healthy Food Products

From breakfast bars to shakes, chia seeds to teas, wellness enthusiasts are always looking for new healthy food products! You could either sell an existing product or manufacture your own! Here’s an interview about a wellpreneur who started selling avocado ice cream .

Natural Beauty Products

Once you’ve read an ingredient label and realized how much chemical junk goes into our beauty products, you’ll want to go natural – and your clients will too! You can either sell existing natural beauty products or manufacture your own. In this interview, we learn how this wellpreneur created her own natural skincare brand .

Anti-Aging Products

Anti-aging products are always popular. Whether it’s food, beauty, supplements, or workouts – if your product can help people to feel better longer, it could fall into the anti-aging category. You can manufacture your own product to sell, or possibly resell existing products in this category.

Weight Loss Products

Like Anti-Aging, there is always a need for weight loss products! Many people get interested in health and wellness solely to lose weight, so they are always looking for products to support their weight loss. You could manufacture your own product or sell an existing one to a new market.

Healthy Cooking Kitchen Products

People who love to cook often also love healthy cooking gadgets and food products. Do you have a product that can make preparing healthy meals easier, quicker, or cheaper? You could sell an existing product or manufacture one of your own! Check out this interview with a pair of wellpreneurs who also sell physical products through their website .

Health and Wellness Business Ideas: Physical Locations

Wellness Center, Studio or Clinic

Many wellpreneurs dream of creating a wellness center. You might create a large, professional clinic with numerous professionals, or a cozy natural wellness center with an organic cafe and yoga studio. When you set up a center, studio, or clinic, you have the opportunity to bring in other wellpreneurs to work with you (or to give classes or services in your center.)

The spa industry is well-established and popular. You could create a spa that provided hydrotherapy as well as treatment rooms where other practitioners can provide their wellness services.

Retreat Center

Retreats are becoming more and more popular! If you create a retreat center in a location that you love, you can invite other wellpreneurs to run their own retreats at your center.

Juice bars have gone mainstream, although that means there’s more competition for them as well. You could set up a juice bar in a physical location or consider franchising with an existing brand.

Healthy Restaurant or Cafe

Starting a healthy restaurant is a continually popular idea for wellpreneurs. Of course, having experience in the restaurant industry will help here, plus you’ll need money up-front to rent your space, fit it out, and get all the food and equipment needed for a restaurant!

Health and Wellness Business Ideas: Technology + Media

Mobile Wellness and Health Tracking Apps

If you’re into technology, why not partner with a developer to create an app that supports health and wellness? You could create an app for nutrition, fitness, healthy habits, quantified-self, buying guides, corporate wellness, connection with other health-minded people, and more.

Books (Print + Digital)

If you love to write and have the expertise to share, you can write and publish your own book. While a single book probably won’t be enough to replace your full-time income, you can write a series of books, or use your book as a lead generation tool to book speaking engagements or 1:1 clients! In this podcast episode, I share the process I used to write my first book .

Software to Support Wellpreneurs

As the wellness industry grows, so do the needs of wellness practitioners. Consider creating a software product to support wellpreneurs in growing their businesses – for example, software for working with coaching clients, managing an email list, or creating amazing meal plans are just a few ideas.

Health + Wellness Blog

Yes, there are lots of health and wellness blogs – but when done well, your health blog can generate revenue and could even replace your full-time income if your site became popular enough.

But you need to understand that simply writing a blog doesn’t generate income. The key is to build your audience.

Once you have a big enough audience, and you’re a trusted, credible blog, you can then generate revenue through advertising, selling affiliate products, or even creating your own online products and courses.

If you’d like to get started blogging, I have a free 5-day blogging challenge here , just for wellness entrepreneurs!

Health + Wellness Podcast

If you love to interview people and don’t mind the sound of your own voice, consider starting a health and wellness podcast. While the podcast alone doesn’t generate revenue, once you have an established audience, you can sell sponsorships or advertising, recommend affiliate products, or even sell your own products and services through your podcast. You can check out my wellness business podcast here.

Media Hub for Wellness

You could create a media site that becomes the ultimate source for a specific type of health information. With a media site, you might work with other experts as guest writers to create authoritative content for your site.

Like the other online business ideas above, your revenue potential starts when you’ve built a big enough audience for your site. Then you can sell advertising or affiliate products, run online courses, workshops, or seminars, or branch out into books and other products to expand your online brand.

Of course, having a great idea for your wellness business is just the first step .

Next, you’ll want to connect with some people already running that type of business and talk with them about their experience. Listening to interviews with successful wellpreneurs can also be really helpful (if you want to become a health coach, definitely check out our  Health Coach Decision Kit here !)

What’s the most important factor for you in deciding what type of wellness business to start? Tell us in the comments!

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Herbal Medicine Products Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Medical and Healthcare

Are you about starting a herbal medicine company? If YES, here is a complete sample herbal medicine products business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a herbal medicine business. We also took it further by analyzing and drafting a sample herbal medicine products marketing plan template backed up by actionable guerrilla marketing ideas for herbal medicine companies. So let’s proceed to the business planning section.

If you are interested in leveraging on the existing love for herbal products, then you should consider starting an herbal medicine production company. The fact that people are interested in taking less chemical or non-chemical medications made from plants makes this type of business a viable and profitable one.

Herbal medicine is one commodity that is useful in all parts of the world and of course those that are in the business of producing herbal medicines and related supplements, are known to generate sales repeatedly if the business is properly managed.

Again, economic downturn hardly affects the consumption of herbal medicine and teas because it is a healthy substitute for chemical based medications.

If you want to start this business, then you should conduct your market research and feasibility studies. You also need to write a good business plan that would help you raise your seed capital, set up the business, sort out tax and market your products.

The truth is that it is one thing to have a fantastic idea cum business plan, but another thing for the business plan to translate to profits, which is why it is important to assemble a team of experts to work with if you want to be successful with your herbal medicine business. Below is a sample herbal medicine products business plan template that will help you successfully write yours.

A Sample Herbal Medicine Products Business Plan Template

1. industry overview.

Companies in the herbal medicine industry are known to blend and package plant infusions made from leaf, root, fruit or flower that comes from a plant other than the tea plant. They also produce herbal and nutritional supplements. Please note that this industry does not include iced and ready-to-drink herbal teas.

If you are a close observer of happenings in the Herbal Medicine and Tea Production industry, you will agree that the industry has contracted over the past five years. Despite positive consumer trends, including a rise in health consciousness, the industry faltered at the start of the period due to decline in general tea consumption.

Nonetheless, rising awareness surrounding the health benefits of herbal tea and the improving economy have bolstered demand for the industry in the latter half of the period.

Consistent demand from the aging population is partly attributable to intense marketing on the part of industry operators in an effort to boost awareness about the health benefits of herbal teas. The industry is expected to grow over the next five years. Continuing health trends and the aging population will boost domestic demand.

Statistics has it that in the world, there are about 227 licensed and registered herbal medicine and tea production companies directly responsible for employing about 1,018 employees.

The industry rakes in a whooping sum of $595 billion annually with an annual growth rate projected at -2.3 percent between 2012 and 2017. It is important to state that Bigelow, Hain Celestial Group and Unilever are the establishments with the lion shares of the market in this industry.

A recent reports published by IBISWorld shows that the Herbal Medicine and Tea Production industry has a medium to high level of market share concentration. In 2017, the top four companies in the industry are expected to generate 70.7 percent of the industry’s revenue.

Furthermore, the top two companies in the industry, Unilever Group and Hain Celestial Group Inc., account for 50.8 percent of the industry’s revenue.

Market share concentration has declined slightly over the past five years as smaller players have entered the industry. In 2017, IBISWorld estimates there will be 225 producers operating in this industry. The product lines of the major brands, such as Lipton and Celestial Seasonings, typically comprise high-volume branded products.

Lastly, if you are looking towards leveraging on the shift in medications and treatments to generate huge income, then one of your best bet is to start a herbal medicine and tea production company.

One thing is certain about starting your herbal medicine and tea production business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your products because there are consumers out there who are ready to buy from you.

2. Executive Summary

Nature© Herbal Medicine Production, Inc. is a licensed herbal medicine and tea production company that will engage in the production of varieties of herbal medicine and tea and it will be based in Altoona – Pennsylvania.

Because of our corporate business goal of becoming one of the top 3 herbal medicine production companies in the united states of America, we are willing to invest in some of the finest professionals we can find and also we have set plans in place to acquire the best of equipment when it comes to setting up a standard herbal company.

Our facility will be customized to fit into the kind of ideas we have of how a first class herbal company should look like and we have been able to secure permits from all relevant departments in Pennsylvania.

Nature© Herbal Medicine Production, Inc. is set to redefine how herbal medicine and tea production business should be run, not just in Altoona – Pennsylvania, but also in the whole of the United States of America.

This is why we have put plans in place for continuous training of all our staff and also liaising with stakeholder in the industry to contribute our quotas in the way equipment should be designed to meet the ever changing demands of the industry.

The demand for herbal medicine and tea is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available markets around the cities where we intend retailing our products. Our strongest selling point at Nature© Herbal Medicine Production, Inc. is the unique taste of our products. There is hardly any customer that will make use of our products who would not want to come back and make more purchase.

Nature© Herbal Medicine Production, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Nature© Herbal Medicine Production, Inc. is a family business that is owned and managed by Alison Wester and his immediate family member.

Alison Wester is going to be the Chief Executive Officer of the business, he has a first Degree in Pharmacy and an MBA from Harvard Business School. He has over 12 years’ experience working as a pharmacist and medical researcher in one of the leading pharmaceutical production companies in the United States of America.

3. Our Products and Services

At Nature© Herbal Medicine Production, Inc. we will engage in the following activities in order to maximize profits for the business;

• Importing herbs
• Blending herbs
• Packaging herbal teas and medicinal teas such as Rooibos tea, Mate tea, Chamomile tea, Senna tea, Ginger tea and other herbal teas

4. Our Mission and Vision Statement

• To be amongst the top 3 leading herbal medicine and tea production companies in the United States of America before our 10 th anniversary.
• To build an herbal medicine and tea production company whose products will cure the sicknesses it is been used for and to ensure that our brand becomes a household name all across the United States of America.

Our Business Structure

As part of our plan to build a top flight herbal medicine and tea production business in Altoona – Pennsylvania, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more depending how fast we meet our set target.

The picture of the kind of herbal medicine and tea production business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands in the industry as long as they are willing to work with us.

Below is the business structure that we will build Nature© Herbal Medicine Production, Inc.;

• Chief Executive Officer (Owner)

Plant Manager

Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

• Accountants / Cashiers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, appraising job results and developing incentives
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of the herbal medicine and tea production plant
• Part of the team that determines the quantity and flavors of herbal medicine and tea that are to be produced
• Maps out strategies that will lead to efficiency amongst workers in the plant
• Responsible for training, evaluation and assessment of plant workers
• Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the plant meets the expected safety and health standard at all times.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office and factory activities.
• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure consistent quality of herbs and other raw material used in the production of herbal medicine and tea
• Responsible for the purchase of raw materials and packaging materials (bottles, and plastics et al)
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Manages external research and coordinates all the internal sources of information to retain the organizations’ best customers and attract new ones
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company

Accountant/Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides management with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products
• Manages administrative duties assigned by the store manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Production Workers/Machine Operators:

• Responsible for blending and packaging herbal medicine and teas
• Handles labeling of bottled herbal products
• Responsible for mixing, pressing and encapsulating raw herbs ingredients into pill or tablet form.
• Operates herbal medicine and tea production machines
• Assists in packaging and loading bottled herbal medicine and teas into distribution trucks
• Any other duty as assigned by the plant manager.

Distribution Truck Drivers

• Assists in loading and unloading bottled herbal medicine and teas
• Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
• Local-delivery drivers may be required to sell products to stores on their route, obtain signatures from recipients and collect cash.
• Transport finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers
• Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
• Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
• Reports defects, accidents or violations

6. SWOT Analysis

We want to build a topflight herbal medicine and tea production company hence, we were able to engage some of the finest business consultants in Altoona – Pennsylvania to look through our business concept and together we were able to examine the prospect of the business and be sure we have what it takes to run a standard herbal medicine and tea production company that can compete favorably in the industry.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Altoona – Pennsylvania and even in the United States of America as a whole. Here is a of what we got from the conducted SWOT Analysis for Nature© Herbal Medicine Production, Inc.;

When it comes to strength as a company, we have a wide range of herbal medicines and teas for different ailments that can meet the needs of a wide range of consumers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night.

Another factor that counts to our advantage is the background of our Chief Executive Office; he has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed him amongst the top professionals in the United States of America.

The fact that we are setting up an herbal medicine and tea production business in a city with other herbal companies and importers might likely pose a challenge for us in breaking into the already saturated market in Altoona – Pennsylvania. In essence our chosen location might be our weakness. But nevertheless, we have plans to launch out with a big bang.

• Opportunities:

Mainstream retailers are progressively stocking herbal teas as consumer demand heightens. Aggressive media promotion has supported belief in the health benefits of herbal medicine and tea consumption, and the aging population and rising per capita tea consumption will contribute to growth.

Hence the opportunities available to us are unlimited. Loads of people consume herbal medicine and herbal tea on a daily basis and all what we are going to do to push our products to them is already perfected.

The threat that is likely going to confront us is the fact that we are competing with already established herbal companies in Altoona – Pennsylvania and also there are other entrepreneurs who are likely going to launch similar business within the location of our business.

Of course, they will compete with us in winning over the available market. Another threat that we are likely going to face, is unfavorable government policies especially as it relates to the importation of herbal medicine and teas into the United States of America.

7. MARKET ANALYSIS

• Market Trends

If you are conversant on happenings as it relates to medications, you will agree that in recent time, loads of people are beginning to switch from conventional medicine to herbal medicine because of the health benefits. As a matter of fact, the sale of herbal medicines and teas has increased tremendously.

The industry has grown steadily over the last five years as herbal companies have adapted to the rapidly changing consumer preference and lifestyle. External factors such as per capita herbal medicine and tea consumption and per capita disposable income will impact industry’s performance.

8. Our Target Market

When it comes to the sale of herbal medicine and tea, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who love non-conventional medicine and those who would want to try them out. We are in business to produce herbal medicine and tea for the following groups of people;

• Corporate Executives
• Sports Men and Women
• Everyone who resides in our target locations.

Our competitive advantage

Part of what is going to count as competitive advantage for Nature© Herbal Medicine Production, Inc. are supply contracts, ability to alter goods and services produced in favor of market conditions and of course economies of scale. We are not ignoring the vast experience of our management team, we have people on board who are highly experienced in the business.

So also the varieties of herbal medicine and tea flavors that we produce, our large distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Nature© Herbal Medicine Production, Inc. is established with the aim of maximizing profits in the industry and we are going to go all the way to ensure that we do all it takes to sell our products to a wide range of customers. That is where we intend generating income for the business.

10. Sales Forecast

We are well positioned to take on the available market in Altoona – Pennsylvania and every city where our herbal medicine and tea will be sold and we are quite optimistic that we will meet our set target of generating enough profits from our first six months of operation and grow the business and our clientele base.

We have been able to examine the herbal medicine and tea production industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below is the sales projection for Nature© Herbal Medicine Production, Inc., it is based on the location of our business and other factors as it relates to medium scale herbal medicine startups in the United States;

• First Fiscal Year: $250,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Prior to choosing a location for Nature© Herbal Medicine Production, Inc. we conducted a thorough market survey and feasibility studies in order for us to be able to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time and also for our products to favorable compete with other leading herbal medicine and tea brands.

We hired experts who have good understanding of the industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Altoona – Pennsylvania and throughout the United States of America.

In summary, Nature© Herbal Medicine Production, Inc. will adopt the following sales and marketing approach to sell our products;

• Introduce our herbal medicine and tea brand by sending introductory letters to residents, merchants and other stakeholders both in Altoona – Pennsylvania.
• Open our business with a party so as to capture the attention of residents who are our first targets
• Engage in roadshows in targeted communities from time to time to sell and promote our products
• Advertise our products in community based newspapers, local TV and radio stations
• List our business and products on yellow pages’ ads (local directories)
• Leverage on the internet to promote our herbal medicine and tea brands
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our company is a standard one with a wide range of herbal medicine and tea that can favorably compete with other leading brands in the United States, we will still go ahead to intensify publicity for all our products and brand.

Nature© Herbal Medicine Production, Inc. has a long term plan of opening outlets in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in Altoona – Pennsylvania before venturing out to other cities in the United States of America.

Here are the platforms we intend leveraging on to promote and advertise Nature© Herbal Medicine Production, Inc.;

• Place adverts on both print (community based newspapers and health magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our brand
• Install our billboards in strategic locations all around major cities in the United States of America
• Engage in roadshows from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
• Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized.

12. Our Pricing Strategy

The prize for cup or bottle or packet of herbal medicine and tea and similar products depends on the content. In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average price of various herbal medicine and tea brands in the United States of America.

We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brand.

• Payment Options

The payment policy adopted by Nature© Herbal Medicine Production, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Nature© Herbal Medicine Production, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for the purchase of our products without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

Starting a standard herbal medicine and tea production company is indeed capital intensive because the amount required to set up the production plant is enormous. The bulk of the startup capital will be spent on leasing or acquiring a facility and also in purchasing herbs especially from other parts of the world.

Aside from that, you are expected to purchase and service your distribution trucks, pay your employees and your utility bills. These are the key areas where we will spend our startup capital;

• The total fee for registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing/promotion expenses for the grand opening of Nature© Herbal Medicine Production, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $105,600.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (assorted herbs, additives and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• The cost for herbs, blending and packaging equipment – $20,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• The cost for our opening party – $5,000
• Miscellaneous – $5,000

We would need an estimate of $300,000 to successfully set up our herbal medicine and tea production business in Altoona – Pennsylvania.

Generating Startup Capital for Nature© Herbal Medicine Production, Inc.

Nature© Herbal Medicine Production, Inc. is a family business that is owned and financed by Alison Wester and his immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Nature© Herbal Medicine Production, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of herbal medicines and tea a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Nature© Herbal Medicine Production, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of standard production plant: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging, Marketing/Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed herbal medicine and tea blending and packaging machines: Completed
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of delivery vans: Completed

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How to Start a Medicinal Herbs Business

A medicinal herbs business may involve the actual growing and selling of herbs used for medicinal use. As an alternative to growing their own, owners of this type of business may purchase medicinal herbs in bulk from a grower and then resell the herbs to individuals or retailers.

Learn how to start your own Medicinal Herbs Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a medicinal herbs business by following these 10 steps:

• Plan your Medicinal Herbs Business
• Form your Medicinal Herbs Business into a Legal Entity
• Register your Medicinal Herbs Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Medicinal Herbs Business
• Get the Necessary Permits & Licenses for your Medicinal Herbs Business
• Get Medicinal Herbs Business Insurance
• Define your Medicinal Herbs Business Brand
• Create your Medicinal Herbs Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your medicinal herbs business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Medicinal Herbs Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your medicinal herbs business?

Business name generator, what are the costs involved in opening a medicinal herbs business.

The cost of starting this type of business differs greatly depending on the business model but there is a place in this industry for people with almost any budget.

The easiest and cheapest way to start this type of business is to purchase medicinal herbs through a wholesale distributor and then resell these herbs online. This type of setup would require getting the proper licenses, a website, bulk herbs, and packaging material. Someone could start this type of business for less than $300 if he or she already owns a computer. For only a little more money, someone can easily rent a booth at a farmers market or fair and sell directly to customers.

Opening a permanent store to sell medicinal herbs requires a person to have access to much more capital. The biggest expense is rent, which can be thousands of dollars a month. In addition, if someone wants to go this route, they will need to invest in inventory, store fittings, utilities, insurance, and everything else which comes with running a retail location. Potential medicinal herb business owners who are interested in operating a retail location may want to consider one of the medicinal herb retail franchises which are available.

The largest expense for those who decide to grow their own medicinal herbs is the land. Land costs vary depending on the location and the quality of the land. Potential business owners who do not currently own land may wish to rent land at first to save money. Besides the cost of the land, costs include seeds, tools, water, and labor. Greenhouses and polytunnels can cost hundreds or thousands of dollars, but can extend your growing season. In order to label herbs as "organic", growers need to apply for at least one certifying organization in the US for an organic certification. The certification process can cost up to $1500. Transporting products to market is an additional expense.

What are the ongoing expenses for a medicinal herbs business?

Depending on your business model, you will have to pay monthly for rent, utilities, seeds, inventory, and labor.

Who is the target market?

Medicinal herb businesses have several kinds of customers. The best retail customer is a person interested in living a natural, healthy lifestyle and already has experience with herbal medicine. A good wholesale customer is an established herbal medicine store which is looking to expand its product line. Herbal practitioners interested in earning more money by creating a white-label brand under their own name are great potential customers.

How does a medicinal herbs business make money?

Medicinal herbs business owners make money by selling herbs.

It depends on your product's quality, uniqueness, and where you choose to sell. Resellers who handle name-brand products can face stiff competition online which can drive down the prices customers will pay. Business owners with unique products have much more flexibility on setting their own prices.

How much profit can a medicinal herbs business make?

Growers can earn as much as $25 a square foot over the course of a year depending on the type of herbs they grow and the customer base. Medicinal herbs businesses which re-sell bulk herbs typically charge 30% or more over their costs.

How can you make your business more profitable?

Businesses which grow medicinal herbs can also plant culinary herbs to diversify their customer base. All owners of medicinal herbs businesses can create "value-added" products like herbal pillows and gift sets. Teaching classes in the proper use of herbs or on herb gardening is also a good way to increase profits.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your medicinal herbs business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

In most states, it is necessary to obtain an herb business license. Certain state permits and licenses may be needed to operate a medicinal herb business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

  A medicinal herb business is generally run out of a garden. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a medicinal herb business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.  
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your medicinal herb business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Medicinal Herbs Business needs and how much it will cost you by reading our guide Business Insurance for Medicinal Herbs Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a medicinal herbs business

The best way to market a medicinal herbs business which sells straight to individuals is to provide information about the benefits of medicinal herbs. You may wish to do this online, through articles and websites, or in person by giving talks and hosting classes on herbal remedies. You should contact large companies directly if you plan to sell wholesale.

How to keep customers coming back

Become part of the community by being a resource for more than your products, but for your knowledge as well. Since this industry is part of healthcare, customer service is especially important.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

The owner of a medicinal herbal business should have a background in using herbs as a medicine, even if they are not a certified herbalist. Owners who plan on growing their own medicinal herbs need a background in gardening and enough land to grow herbs. All owners should be open and care about people, and they should have a desire to give back to their communities, but the industry also requires a shrewd business sense to stay profitable.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a medicinal herbs business?

Herbal medicinal business owners spend much of their time handling marketing and sales. This may mean working in a store or creating websites and running ads to sell online. Medicinal herb business owners which grow their own herbs will spend a good portion on their days planting, tending to, and harvesting herbs. Those owners which buy wholesale will need to talk with suppliers, order supplies, and repackage herbs.

What are some skills and experiences that will help you build a successful medicinal herbs business?

The owner of a medicinal herbs company needs to have an understanding of the proper use of medicinal herbs. This does not mean that everyone who owns this type of company needs to be a certified herbal practitioner, but this would certainly help. Owners who grow their own herbs need to have an adequate level of gardening skills and knowledge. All owners of this type of business need to know how to run a retail or wholesale operation and have some experience with marketing.

What is the growth potential for a medicinal herbs business?

There is a massive growth of natural products and healthier alternatives to more common medical issues in the US. This will mean there will be a higher demand for medicinal herbs in the future.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a medicinal herbs business?

Do enough research to learn about the current demand for medicinal herbs in your local area or the area where you plan to sell. Ensure that you actually have a viable market before investing in purchasing or growing herbs. Once you have a good sense of who your customers will be, start off small. Avoid a financial disaster by building your business slowly.

How and when to build a team

Larger retail and growing operations will require employees. Make sure when hiring new employees they share your vision and dedication to herbal medicine. Consider hiring long-time customers as employees if they show interest.

Useful Links

Industry opportunities.

• Franchise Opportunity
• Herb Society of America
• American Herbal Products Association

Real World Examples

• NYC Business
• Atlanta Business
• Mobile Atlanta Business

Further Reading

• Tips for Starting a Medicinal Herb Garden
• How to Start Your Business in a Month

Have a Question? Leave a Comment!

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What Is Holistic Medicine and How Does It Work?

What Is Holistic Medicine?

Holistic medicine is a form of healing that considers the whole person – body, mind, spirit, and emotions – in the quest for optimal health and wellness. According to the holistic medicine philosophy, you can achieve the best possible health by gaining proper balance in life.

Holistic medicine practitioners believe that the whole person is made up of parts that depend on one another, and if one part isn't working properly, all the other parts will be affected. So if you have imbalances (physical, emotional, or spiritual) in your life, it can harm your overall health.

A holistic doctor may use all forms of health care, from conventional medication to alternative therapies, to treat you. 

What’s the difference between holistic and natural medicine?

Naturopathy, which you might hear called natural medicine, is a type of holistic medicine. Naturopathy uses only natural remedies, such as herbal medicine and acupuncture, to help your body heal itself. But some holistic doctors use conventional treatments, such as medication, together with such remedies. 

Principles of Holistic Medicine

Holistic medicine is based on the belief that unconditional love and support is the most powerful healer and a person is ultimately responsible for their own health and well-being. Other principles of the holistic approach include the following:

• All people have innate healing powers.
• The patient is a person, not a disease.
• Healing takes a team approach involving the patient and doctor, and addresses all parts of a person's life using a variety of health care practices.
• Treatment involves fixing the cause of the condition, not just easing the symptoms.

Types of Holistic Doctors

Some types of holistic health care providers hold medical degrees. So what's the difference when you visit a holistic doctor vs. a traditional doctor? 

Here's an example: When a person with migraine headaches sees a holistic doctor, instead of simply prescribing medications, the doctor will likely look at all the things that could be causing the headaches. That might include other health problems, diet and sleep habits, stress and personal problems, and the patient's preferred spiritual practices. The holistic therapy plan may involve drugs to relieve symptoms, but also lifestyle changes to keep the headaches from coming back.

Other holistic providers may not have medical degrees, but could have degrees in various types of complementary or alternative medicine. Along with medical doctors, holistic providers may include doctors of osteopathy, naturopathic doctors, chiropractors, and homeopathic doctors.

Integrative physician

This is a licensed medical doctor (MD) who treats patients with mind-body practices like massage, acupuncture, and nutrition along with traditional medical techniques.

Naturopathic doctor

In states that license them, naturopathic doctors (NDs) hold degrees from naturopathic medical schools. But in some areas, naturopaths – who aren't licensed – may call themselves naturopathic doctors. Both types of practitioners aim to help the body itself through natural therapies, like herbal remedies and nutrition. 

A doctor of osteopathy (DO), is licensed to practice medicine, and has a degree from an osteopathic medical school. Some DOs are also trained in manual medicine, which is hands-on manipulation of your tissues and joints.

Chiropractor

Chiropractic medicine is based on the idea that the function of your body is linked to the alignment of your spine. Chiropractors do hands-on manipulation of your spine in an effort to ease pain and improve your health without medicine or surgery. They may do imaging and lab tests, and sometimes give you exercises to do at home. While not MDs, they have doctorate of c hiropractic (DC) degrees and have at least 4 years of post-graduate training at a chiropractic college.

Ayurvedic doctor

Ayurveda is a form of traditional medicine that began in India. According to ayurvedic theory, illnesses result when your body’s life force, or prana, is out of balance. An a yurvedic doctor seeks to restore this balance with practices that include special diets, herbal supplements, yoga, massage, and meditation. Unlike India, the U.S. doesn't license ayurvedic  practitioners, and they aren't considered medical doctors.

Traditional Chinese medicine practitioner

Traditional Chinese medicine is based on the idea that every person has a life flow, or chi. When this flow is hindered, illness is the result. Traditional Chinese medicine aims to restore the flow using acupuncture, herbal medicine, massage, and a type of mind-body exercise called qi gong. Practitioners can become certified after completing 3 to 4 years of study at an accredited institution. But they're not considered medical doctors.

Holistic Medicine: Types of Treatments

Practitioners use a variety of holistic healing techniques to help their patients take responsibility for their own well-being and attain optimal health. Depending on the practitioner's training, these may include:

• Patient education on lifestyle changes and self-care to promote wellness. This may include diet, exercise, psychotherapy, relationship and spiritual counseling, and more.
• Complementary and alternative therapies including acupuncture, chiropractic care, homeopathy, massage therapy , naturopathy, and others
• Western medications and surgical procedures

Holistic medicine is meant to complement, not replace, traditional medical care. 

Holistic Medicine: Where to Find a Holistic Provider

To find a holistic practitioner in your area, visit the American Holistic Health Association  website. There you can use an online provider search to find a practitioner near you.

Here are some tips to keep in mind when choosing a holistic provider:

Don't go to just anyone. As with all professionals, some are better at their jobs than others. Before choosing a holistic medicine doctor, get a recommendation from someone you trust, or contact a credible health organization and ask for a recommendation.

Do your homework. When selecting a holistic doctor, find out as much as you can about that person’s training, experience, specialty, and association with professional organizations and hospital affiliations. Are they board-certified in holistic medicine by a credible medical board? Also, consider the doctor's treatment philosophy. Is it similar to your own views?

How do you feel? Consider how comfortable you are with the provider. Do they make you feel at ease? Is the provider respectful of your concerns and beliefs? Remember, holistic medicine takes a team approach, involving you and the provider, so make sure you feel comfortable and respected and that they are someone with whom you would like to work.

Appointment time. Choose a provider who will spend enough time with you so that they can gain a full understanding of your needs.

Are the right questions being asked? In order to understand you as a whole person and not just a disease, be prepared to answer lots of questions, including questions about your diet, exercise, sleep habits , how you feel emotionally, your religious beliefs and practices, close relationships, and more. 

Treatment options. When coming up with a treatment approach, does the wellness plan go beyond pills? Make sure the practitioner examines all lifestyle factors, along with medical factors that could be contributing to your illness.

Holistic medicine is an approach to health care that takes the whole person – mind, spirit, and body – into consideration. It includes a variety of practices, ranging from traditional medical treatments like drugs to alternative remedies like herbs and massage. The goal is not just to treat illnesses, but to address their root causes. 

Holistic Medicine FAQs

Is holistic medicine legit?

There are many forms of holistic medicine, including some that combine traditional Western medical techniques with alternative treatments. Some non-medical approaches, like exercise, a healthy diet, and stress reduction, are well-researched and known to work well. Others, like IV vitamin treatments , have little scientific evidence to back them up. That's why it's best to use such treatments to complement standard medical treatments, not replace them.

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Alternative Medicine Business Idea Description in 5 W’s and 1 H Format

By henry sheykin, resources on alternative medicine.

• Financial Model
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Looking for a breakthrough in the healthcare industry? Allow me to introduce you to an innovative business idea that is set to revolutionize the alternative medicine landscape. Meet Holistic Healing Practices, an ambitious startup based in Miami, Florida, with a mission to provide personalized, high-quality care and access to alternative medicine treatments and products. Their goal? To offer affordable, accessible, and top-notch alternative medicine services to those seeking natural health remedies. With plans to open in 2023, this trailblazing company is poised to tap into the US market, which is currently valued at an impressive figure of [insert latest statistical data here]. Powered by patient referrals, effective marketing strategies, and a robust online presence, Holistic Healing Practices is set to redefine the way we approach healthcare. Are you ready to embark on this transformative journey? Let's delve into the realm of alternative medicine and unravel the Who? What? Where? When? Why? and How? behind this captivating business idea.

Key Takeaways

• Holistic Healing Practices is an alternative medicine startup in the US.
• The company aims to provide personalized, high-quality care and access to alternative medicine treatments and products.
• Headquartered in Miami, Florida, the startup plans to open in 2023.
• The goal of the company is to offer affordable, accessible, and high-quality alternative medicine services to individuals seeking natural health remedies.
• The company plans to rely on patient referrals, effective marketing strategies, and an online presence to reach its target audience.

Holistic Healing Practices is an alternative medicine startup based in Miami, Florida. The company aims to provide personalized, high-quality care and access to alternative medicine treatments and products. It is set to open its doors in 2023, offering affordable and accessible services to individuals seeking natural health remedies.

Major Players

The major players involved in Holistic Healing Practices include the owners, personnel, advisors, customers, and competition.

Owners and Personnel

The owners of Holistic Healing Practices are [Your Name] and [Other Owner's Name] who have a strong passion for alternative medicine and a combined experience in the field. They will be actively involved in the day-to-day operations and decision-making of the company. The company will also hire a team of experienced and trained practitioners specializing in various alternative medicine modalities to provide the highest quality care to clients.

Holistic Healing Practices will seek guidance from experienced advisors who have a deep understanding of the alternative medicine industry. These advisors will provide valuable insights and industry expertise to help the company navigate challenges and make informed decisions to ensure its success.

The target audience for Holistic Healing Practices consists of individuals who are seeking natural health remedies and are interested in alternative medicine treatments and products. The company aims to cater to a diverse range of clients, including those with chronic conditions, individuals looking for preventive care, and individuals who prefer holistic approaches to well-being.

Competition

Holistic Healing Practices will face competition from other alternative medicine providers in the US market. However, the company differentiates itself by focusing on personalized care, high-quality alternative medicine treatments, and a wide range of herbal supplements and health-related products. By providing affordable and accessible services, Holistic Healing Practices aims to establish a strong foothold in the market and attract a loyal customer base.

Target consumer

The ideal clients for Holistic Healing Practices are individuals who are actively seeking natural health remedies and have an interest in alternative medicine. These may include individuals with chronic illnesses, those looking for preventive care, or individuals who prefer holistic approaches to well-being. By understanding the target consumer's needs and preferences, Holistic Healing Practices can tailor its services and offerings to provide the best possible care and achieve customer satisfaction.

At Holistic Healing Practices, our goal is to provide personalized, high-quality care and access to alternative medicine treatments and products. We believe in offering affordable, accessible, and high-quality services to individuals seeking natural health remedies.

What do we want to achieve?

We aim to revolutionize the alternative medicine industry by becoming a leading provider of holistic healing practices in the US. By offering personalized care and access to a wide range of alternative medicine treatments and products, we intend to improve the overall well-being of our clients and help them achieve optimal health.

What is our sustainable advantage?

Our sustainable advantage lies in our commitment to providing exceptional care and our focus on personalized treatment plans. We believe in addressing the unique needs of each individual, tailoring our services to their specific requirements. By combining this personalized approach with high-quality products and treatments, we set ourselves apart as leaders in the alternative medicine industry.

What do we offer?

At Holistic Healing Practices, we offer a comprehensive range of alternative medicine treatments and products. These include acupuncture, herbal medicine, nutritional counseling, yoga and meditation classes, and various other holistic therapies. We also provide natural health supplements and health-related products to support our clients' wellness journey.

What do we produce?

We produce personalized treatment plans and recommendations based on the specific needs and goals of our clients. Our team of experienced practitioners and wellness experts work together to create comprehensive programs that address both the symptoms and underlying causes of health issues. Additionally, we produce and sell herbal supplements and health-related products to complement our treatment offerings.

Business Objectives

• Short-term goal (by the end of the second month): Achieve a sales goal of $100,000 through consultation fees, treatment and therapy fees, and sales of herbal supplements and health-related products.
• Long-term goal: Establish ourselves as the go-to alternative medicine provider in the US, expanding our reach and impacting the lives of individuals seeking natural health remedies.

The headquarters of Holistic Healing Practices, an alternative medicine startup, is located in Miami, Florida. Situated in the vibrant city known for its diverse population and vibrant culture, Miami provides an ideal environment for the growth and expansion of our business.

Location of the Company

The exact address of our headquarters in Miami, Florida is 1234 Wellness Avenue, Miami, FL 33101 . This centralized location allows for convenient access for both patients and employees.

Target Audience

Our target audience is individuals seeking natural health remedies and alternative medicine treatments. As an alternative medicine startup, we aim to provide personalized, high-quality care for those who are looking for holistic healing practices. Our services cater to people of all ages and backgrounds who are seeking affordable and accessible alternatives to conventional medicine.

New Opportunities

While our primary location is in Miami, Florida, we have plans to expand our services to other cities within the US. By strategically identifying potential markets with a strong demand for alternative medicine practices, we aim to broaden our reach and impact on the healthcare industry.

• Opportunity 1: Opening satellite clinics in major cities such as New York, Los Angeles, and Chicago to reach a wider audience.
• Opportunity 2: Partnering with wellness resorts and retreat centers across the country to provide integrated holistic healthcare options for their guests.
• Opportunity 3: Exploring telemedicine options to offer virtual consultations and treatments, enabling us to serve individuals nationwide, regardless of their physical location.

Path to Success

To achieve our goals and establish ourselves as a prominent alternative medicine provider, we have devised a comprehensive strategy:

• Effective Marketing Strategies: Through targeted marketing campaigns, we will raise awareness about our services and attract potential patients who are interested in natural health remedies. This includes online advertisements, social media promotions, and collaborations with influencers in the holistic health industry.
• Online Presence: A user-friendly website and active presence on social media channels will allow individuals to easily access information about our services, book appointments, and connect with our team.
• Building Key Partnerships: By partnering with health insurance providers, we can broaden our customer base and ensure that our services become more affordable and accessible to a wider audience.
• Diverse Revenue Streams: We will generate revenue through consultation fees, treatment and therapy fees, as well as sales of herbal supplements and health-related products. This diverse revenue approach will contribute to the financial stability and growth of the business.
• Investor Funding: To cover the startup costs associated with establishing and expanding our business, we will actively seek funding from investors who share our vision for providing holistic healing practices to individuals seeking natural health remedies.

By leveraging these strategies and continuously adapting to market demands, we will navigate the path from our current location in Miami, Florida to becoming a trusted alternative medicine provider with a nationwide presence, empowering individuals to prioritize their well-being through holistic healing practices.

Our alternative medicine startup, Holistic Healing Practices, is planning to open its doors in 2023. We have carefully chosen this year to allow sufficient time for meticulous planning, establishing key partnerships, and solidifying our online presence. By starting in 2023, we aim to offer affordable, accessible, and high-quality alternative medicine services to individuals seeking natural health remedies.

Business Plan Implementation

We will put our business plan into action by meticulously following our established timeline. In the first quarter of 2023, we will focus on finalizing our branding, designing our website, and developing an effective marketing strategy. By the second quarter, we will start building key partnerships with health insurance providers to ensure our services are covered under various plans.

In the third quarter, our team will be ready to commence operations. We will hire qualified practitioners and staff, establish our physical presence in Miami, Florida, and set up our consultation and treatment rooms. Simultaneously, we will launch our online platforms, including our website and social media channels that will serve as crucial tools for generating awareness and attracting patients.

Results and Objectives

We foresee that within the first year of operation (2023-2024), we will have established a solid customer base and gained prominence in the field of alternative medicine. Our primary short-term objective for the first year is to achieve a patient satisfaction rate of 90% or higher.

In the long term, over the next five years (2023-2028), we aim to expand our reach to other cities across the US and increase our annual revenue by at least 25% annually. To achieve this, we will continuously enhance our services, invest in research and development, and collaborate with leading holistic experts in the country.

Ultimately, we plan to retire from our company after successfully running it for 20 years, imagining the year 2043. At that point, we anticipate either selling the business to a like-minded entity that shares our vision for holistic healing practices or passing it on to a new generation of passionate practitioners.

Departure Strategy

When the time comes for retirement, we will ensure a smooth transition for both our staff and patients. Our departure strategy involves identifying potential buyers or successors well in advance and engaging in negotiations to secure the best outcome for everyone involved.

In the event that no suitable buyer or successor is found, we will consider closure as a last resort. If closure becomes necessary, we will prioritize the orderly transfer of patient records and ensure proper referrals to other trusted alternative medicine providers in the Miami area.

• Open the business in 2023
• Achieve 90% patient satisfaction rate within the first year (2023-2024)
• Expand to new cities and increase revenue by at least 25% annually over the next five years (2023-2028)
• Retire from the business in 2043
• Sell or pass on the business to a suitable buyer or successor
• If necessary, close the business orderly, transferring patient records and providing referrals

At Holistic Healing Practices, our mission is to provide affordable, accessible, and high-quality alternative medicine services to individuals seeking natural health remedies. We understand that many people are searching for holistic solutions to their health issues, and we are dedicated to addressing their needs. Our personalized care and access to alternative medicine treatments and products set us apart from our competitors, making us the top choice for individuals who want to improve their well-being in a natural and holistic way.

One of the reasons customers choose our products and services is because we prioritize their individual needs. We believe that each person's journey to health and wellness is unique, and therefore, we provide personalized care tailored to their specific requirements. Our team of experienced practitioners takes the time to understand each customer's health concerns and goals, ensuring that they receive the most appropriate and effective alternative medicine treatments.

Additionally, we stand out from our competitors by offering high-quality alternative medicine products. We carefully curate a range of herbal supplements and health-related products that have been thoroughly researched and proven to enhance well-being. Our customers can trust that the products they purchase from us are of the highest quality, providing them with the best possible results.

Another reason why buyers choose us over our competitors is our strategic partnerships with health insurance providers. We understand that affordability is a significant concern for many individuals seeking alternative medicine services. By partnering with health insurance providers, we are able to offer our services at more affordable rates, making them accessible to a wider range of people. This sets us apart from our competitors who may not have such partnerships or may not prioritize affordability in the same way.

Furthermore, our strong online presence through our website and various social media channels is a key factor in attracting and retaining customers. We understand the importance of reaching our target audience where they spend much of their time - online. Through effective marketing strategies, we are able to showcase the unique benefits of our alternative medicine services and products, building brand awareness and driving customer engagement.

We are in this line of work because we believe in the power of alternative medicine to transform lives. Our passion for natural health remedies and holistic healing drives us to constantly improve and innovate. Our company's mission is to empower individuals to take control of their health and well-being by providing them with personalized, high-quality care and access to effective alternative medicine treatments and products. We are dedicated to helping our customers achieve optimal health and live their best lives, and we strive to make a positive impact in the field of alternative medicine.

When it comes to structuring the Holistic Healing Practices startup, we have decided to establish a limited liability company (LLC) as our business entity. The reason behind this choice is to provide personal liability protection for the company's owners while still enjoying the simplicity and flexibility that comes with this type of structure. As an alternative medicine startup, it is crucial that we mitigate any potential risks and liabilities.

In order to ensure a smooth registration process and comply with all the necessary rules and regulations, we have engaged the services of a reputable business attorney. This small business advisor will guide us through the intricacies of company registration, ensuring that all legal procedures are followed correctly. Their expertise will help us understand and navigate the specific liabilities and requirements associated with the alternative medicine industry.

Attaining Company Objectives

In order to achieve our company objectives, we recognize the importance of building a capable and dedicated team. While initially, the founder will handle many obligations, as the business grows and expands, we plan to hire professionals with expertise in alternative medicine treatments, product development, marketing, and customer service. By hiring qualified individuals, we can ensure that our services and products meet the high standards we have set for personalized, high-quality care.

The steps we'll take to achieve our objectives include:

• Investing in effective marketing strategies: We will utilize a combination of online and offline marketing channels to raise awareness about our alternative medicine services and products. By implementing targeted marketing campaigns, we aim to reach individuals seeking natural health remedies and establish ourselves as a trusted provider in the industry.
• Building strong partnerships: We understand the importance of collaborating with health insurance providers to offer more affordable and accessible alternative medicine services. By partnering with insurers, we can expand our customer base and provide a wider range of options for individuals seeking natural health remedies.
• Continuously improving our offerings: Our objective extends beyond providing initial alternative medicine treatments. We aim to establish long-term relationships with our clients by offering follow-up consultations, personalized treatment plans, and a wide range of herbal supplements and health-related products. By staying updated with the latest research and industry trends, we can continually enhance and expand our offerings.

Business Development and Vision

In the future, we envision Holistic Healing Practices as a leading alternative medicine provider, not only in Miami but also across the United States. Our vision is to create a network of holistic healing centers that offer personalized, high-quality care to individuals seeking natural health remedies.

We aspire to be at the forefront of alternative medicine research and development, leveraging technology and scientific advancements to enhance our treatments and products. Through continuous innovation, our aim is to revolutionize the perception and accessibility of alternative medicine, making it a mainstream choice for individuals looking for holistic healing solutions.

By building a strong brand and fostering a culture of excellence, we strive to be recognized as the go-to destination for alternative medicine services. Our commitment to affordability, accessibility, and high-quality care will remain at the core of our business as we expand and grow.

Alternative Medicine Financial Model

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Complementary, Alternative, or Integrative Health: What’s In a Name?

We’ve all seen the words “complementary,” “alternative,” and “integrative,” but what do they really mean?

This fact sheet looks into these terms to help you understand them better and gives you a brief picture of the mission and role of the National Center for Complementary and Integrative Health (NCCIH) in this area of research. The terms “complementary,” “alternative,” and “integrative” are continually evolving, along with the field, but the descriptions of these terms below are how we at the National Institutes of Health currently define them.

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According to a 2012 national survey, many Americans—more than 30 percent of adults and about 12 percent of children—use health care approaches that are not typically part of conventional medical care or that may have origins outside of usual Western practice. When describing these approaches, people often use “alternative” and “complementary” interchangeably, but the two terms refer to different concepts:

• If a non-mainstream approach is used  together with  conventional medicine, it’s considered “complementary.”
• If a non-mainstream approach is used  in place of  conventional medicine, it’s considered “alternative.”

Most people who use non-mainstream approaches also use conventional health care.

In addition to the terms complementary and alternative, you may also hear the term “functional medicine.” This term sometimes refers to a concept similar to integrative health (described below), but it may also refer to an approach that more closely resembles  naturopathy  (a medical system that has evolved from a combination of traditional practices and health care approaches popular in Europe during the 19th century).

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Integrative health brings conventional and complementary approaches together in a coordinated way. Integrative health also emphasizes multimodal interventions, which are two or more interventions such as conventional health care approaches (like medication, physical rehabilitation, psychotherapy), and complementary health approaches (like acupuncture, yoga, and probiotics) in various combinations, with an emphasis on treating the whole person rather than, for example, one organ system. Integrative health aims for well-coordinated care among different providers and institutions by bringing conventional and complementary approaches together to care for the whole person.

The use of integrative approaches to health and wellness has grown within care settings across the United States. Researchers are currently exploring the potential benefits of integrative health in a variety of situations, including pain management for military personnel and veterans, relief of symptoms in cancer patients and survivors, and programs to promote healthy behaviors.

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Whole person health refers to helping individuals, families, communities, and populations improve and restore their health in multiple interconnected domains—biological, behavioral, social, environmental—rather than just treating disease. Research on whole person health includes expanding the understanding of the connections between these various aspects of health, including connections between organs and body systems.

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• An NCCIH-funded study is developing an innovative, collaborative treatment model involving chiropractors, primary care providers, and mental health providers for veterans with spine pain and related mental health conditions.
• Other NCCIH-funded studies are testing the effects of adding mindfulness meditation, self-hypnosis, or other complementary approaches to pain management programs for veterans. The goal is to help patients feel and function better and reduce their need for pain medicines that can have serious side effects.
• For more information on pain management for military personnel and veterans, see NCCIH’s  Complementary Health Practices for U.S. Military, Veterans, and Families  webpage.

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• Massage therapy may lead to short-term improvements in pain and mood in patients with advanced cancer.
• Yoga may relieve the persistent fatigue that some women experience after breast cancer treatment, according to the results of a preliminary study.
• Tai chi or qigong have shown promise for managing symptoms such as fatigue, sleep difficulty, and depression in cancer survivors.
• For more information, see  NCCIH’s fact sheet on cancer .

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• Preliminary research suggests that yoga and meditation-based therapies may help smokers quit.
• In a study funded by the National Cancer Institute, complementary health practitioners (chiropractors, acupuncturists, and massage therapists) were successfully trained to provide evidence-based smoking cessation interventions to their patients.
• An NCCIH-funded study is testing whether a mindfulness-based program that involves the whole family can improve weight loss and eating behavior in adolescents who are overweight.
• For more information, see the NCCIH  Quitting Smoking  and  Weight Control  webpages.

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Complementary approaches can be classified by their primary therapeutic input (how the therapy is taken in or delivered), which may be:

• Nutritional (e.g., special diets, dietary supplements, herbs, and probiotics)
• Psychological (e.g., mindfulness)
• Physical (e.g., massage, spinal manipulation)
• Combinations such as psychological and physical (e.g., yoga, tai chi, acupuncture, dance or art therapies) or psychological and nutritional (e.g., mindful eating)

Nutritional approaches include what NCCIH previously categorized as natural products, whereas psychological and/or physical approaches include what was referred to as mind and body practices.

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Click image to enlarge

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These approaches include a variety of products, such as  herbs   (also known as botanicals),  vitamins and minerals , and  probiotics . They are widely marketed, readily available to consumers, and often sold as  dietary supplements .

According to the 2012 National Health Interview Survey (NHIS), which included a comprehensive survey on the use of complementary health approaches by Americans, 17.7 percent of American adults had used a dietary supplement other than vitamins and minerals in the past year. These products were the most popular complementary health approach in the survey. (See chart.) The most commonly used nonvitamin, nonmineral dietary supplement was fish oil.

Researchers have done large, rigorous studies on a few dietary supplements, but the results often showed that the products didn’t work for the conditions studied. Research on others is in progress. While there are indications that some may be helpful, more needs to be learned about the effects of these products in the human body, and about their  safety  and potential  interactions with medicines  and other natural products.

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Complementary physical and/or psychological approaches include tai chi , yoga , acupuncture , massage therapy , spinal manipulation , art therapy, music therapy, dance, mindfulness-based stress reduction, and many others. These approaches are often administered or taught by a trained practitioner or teacher. The 2012 NHIS showed that yoga, chiropractic and osteopathic manipulation , and meditation are among the most popular complementary health approaches used by adults. According to the 2017 NHIS , the popularity of yoga has grown dramatically in recent years, from 9.5 percent of U.S. adults practicing yoga in 2012 to 14.3 percent in 2017. The 2017 NHIS also showed that the use of meditation increased more than threefold from 4.1 percent in 2012 to 14.2 percent in 2017.

Other psychological and physical approaches include relaxation techniques   (such as breathing exercises and guided imagery),  qigong ,  hypnotherapy , Feldenkrais method, Alexander technique, Pilates, Rolfing Structural Integration, and Trager psychophysical integration.

Research findings suggest that several psychological and physical approaches, alone or in combination, are helpful for a variety of conditions. A few examples include the following:

• Acupuncture  may help ease types of pain that are often chronic, such as low-back pain, neck pain, and osteoarthritis/knee pain. Acupuncture may also help reduce the frequency of tension headaches and prevent migraine headaches.
• Meditation  may help reduce blood pressure, symptoms of anxiety and depression, and symptoms of irritable bowel syndrome and flare-ups in people with ulcerative colitis. Meditation may also benefit people with insomnia.
• Tai chi  appears to help improve balance and stability, reduce back pain and pain from knee osteoarthritis, and improve quality of life in people with heart disease, cancer, and other chronic illnesses.
• Yoga  may benefit people’s general wellness by relieving stress, supporting good health habits, and improving mental/emotional health, sleep, and balance. Yoga may also help with low-back pain and neck pain, anxiety or depressive symptoms associated with difficult life situations, quitting smoking, and quality of life for people with chronic diseases.

The amount of research on psychological and physical approaches varies widely depending on the practice. For example, researchers have done many studies on acupuncture, yoga, spinal manipulation, and meditation, but there have been fewer studies on some other approaches.

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Some complementary approaches may not neatly fit into either of these groups—for example, the practices of traditional healers, Ayurvedic medicine , traditional Chinese medicine , homeopathy , naturopathy , and functional medicine.

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NCCIH is the Federal Government’s lead agency for scientific research on complementary and integrative health approaches.

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The mission of NCCIH is to determine, through rigorous scientific investigation, the fundamental science, usefulness, and safety of complementary and integrative health approaches and their roles in improving health and health care.

NCCIH’s vision is that scientific evidence informs decision making by the public, by health care professionals, and by health policymakers regarding the integrated use of complementary health approaches in a whole person health framework.

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Nccih strategic plan.

NCCIH’s current strategic plan, Strategic Plan FY 2021 – 2025: Mapping a Pathway to Research on Whole Person Health , presents a series of goals and objectives to guide us in determining priorities for future research on complementary health approaches. 

NCCIH Clearinghouse

The NCCIH Clearinghouse provides information on NCCIH and complementary and integrative health approaches, including publications and searches of Federal databases of scientific and medical literature. The Clearinghouse does not provide medical advice, treatment recommendations, or referrals to practitioners.

Toll-free in the U.S.: 1-888-644-6226

Telecommunications relay service (TRS): 7-1-1

Website: https://www.nccih.nih.gov

Email: [email protected] (link sends email)

This publication is not copyrighted and is in the public domain. Duplication is encouraged.

NCCIH has provided this material for your information. It is not intended to substitute for the medical expertise and advice of your health care provider(s). We encourage you to discuss any decisions about treatment or care with your health care provider. The mention of any product, service, or therapy is not an endorsement by NCCIH.

Related Topics

NCCIH Strategic Plan FY 2021–⁠2025 Mapping a Pathway to Research on Whole Person Health

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Holistic Medicine Practitioners in San Jose, CA

Browse 15 Holistic Medicine Practitioners near San Jose, CA below — sort by distance, name, gender, online appointments (book online with one doctor), accepted insurance and more.

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What is a Holistic Medicine Practitioner ?

Practitioners of holistic medicine provide patients with an alternative style of medical care, viewing patients as a whole and treating underlying causes of disease and illness - as opposed to individual symptoms.

Rasheeda N. Ally, MD, MSc, FAAP, ABOIM

RasheedaAlly.MD.com • Pediatrician, Holistic Medicine Practitioner • 30 years experience

Dr. Ally 4 Healthy Kids

4285 Payne Ave, Ste 10285, San Jose, CA 7.33 mi

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Larry A. Freeman, MD, LAc, MBA

LarryAFreeman.MD.com • Family Doctor, Holistic Medicine Practitioner, Pain Management Specialist, Sports Medicine Doctor • 52 years experience

Larry A. Freeman, MD - Integrated Healing Arts

4161 El Camino Way, Suite A, Palo Alto, CA 94306 12.64 mi

Lynne R. Mielke, MD

LynneMielke.MD.com • Holistic Medicine Practitioner, Functional Medicine Doctor, Psychiatrist

Optimal Health Spectrums

4463 Stoneridge Drive, Suite A, Pleasanton, CA 20.93 mi

David T. Hiroshima, MD

DavidHiroshima.MD.com • Holistic Medicine Practitioner • 19 years experience

Palo Alto Medical Foundation

301 Industrial Rd, San Carlos, CA 94070 21.77 mi

Karen J. Leo, MD, FAPA, ABIHM

KarenLeo.MD.com • Psychiatrist, Adult Psychiatrist, Holistic Medicine Practitioner • 48 years experience

15 Altarinda Road, Suite 211, Orinda, CA 37.89 mi

Sunjya Schweig, MD

SunjyaSchweig.MD.com • Functional Medicine Doctor, Family Doctor, Holistic Medicine Practitioner

California Center for Functional Medicine

2414 Ashby Avenue, Suite 201, Berkeley, CA 38.15 mi

Akilesh Palanisamy, MD

AkileshPalanisamy.MD.com • Holistic Medicine Practitioner • 21 years experience

Sutter Pacific Medical Foundation

2300 California St, Suite 103, San Francisco, CA 94115 40.39 mi

Payal N. Bhandari, MD

PayalBhandari.MD.com • Holistic Medicine Practitioner • 19 years experience

Advanced Health

2201 Webster Street, San Francisco, CA 94115 40.65 mi

Shaida Behnam, MD, ABIHM

ShaidaBehnam.MD.com • Family Doctor, Holistic Medicine Practitioner • 24 years experience

Shaida Behnam, MD, Inc.

1010 Cass Street, Ste D3, Monterey, CA 54.86 mi

Jacob O. Wardwell, DO

JacobWardwell-DO.MD.com • Osteopathic Physician, Family Doctor, Functional Medicine Doctor, Holistic Medicine Practitioner

Care Practice

508 A 14th Street, San Francisco, CA 39.25 mi

Jennifer A. Griffin, MD

JenniferAGriffin.MD.com • Holistic Medicine Practitioner • 23 years experience

Jeffrey A. Draisin, MD

JeffreyDraisin.MD.com • Holistic Medicine Practitioner • 42 years experience

2300 California St, Suite 202, San Francisco, CA 94115 40.39 mi

Peter C. Lovett, MD

PeterLovett.MD.com • Holistic Medicine Practitioner • 38 years experience

Bronwyn L. Sing, MD

BronwynSing.MD.com • Holistic Medicine Practitioner

Harlan L. South, MD

HarlanSouth.MD.com • Holistic Medicine Practitioner • 28 years experience

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Innovative Solutions

Sample financial management business plan: neurosurgical intensive care unit.

Villanueva-Baldonado, Analiza BSN, RN, CCRN; Barrett-Sheridan, Shirley E. DHA, RN

Analiza Villanueva-Baldonado, BSN, RN, CCRN, is in the nursing graduate program at the University of Phoenix, Bay Area campus, San Jose. She currently serves on a Quality Improvement, Research Committee, and Shared Governance Council in addition to her responsibilities as a clinical nurse III in the trauma intensive care unit at Santa Clara Valley Medical Center in San Jose, California.

Shirley E. Barrett-Sheridan, DHA, RN, is the chief operating officer of Cypress Urgent Care Centers, LLC, through her employment at Community Hospital of the Monterey Peninsula in Monterey, California, and is a faculty member at the University of Phoenix, Bay Area campus. Dr Barrett-Sheridan has 40 years of nursing experience, predominantly in emergency services management and development of new service lines.

Address correspondence and reprint requests to: Analiza Villanueva-Baldonado, BSN, RN, CCRN, Trauma Intensive Care Unit, Santa Clara Valley Medical Center, 751 S Bascom Ave, San Jose, CA 95128 ( [email protected] ).

Editor's Note: Nurses are encouraged to write about any policies, treatments, guidelines, and/or protocols that they have successfully implemented for their units and wish to share with other nurses. For more information, please contact the editor at [email protected] .

This article describes one institution's intention to implement a financial management business plan for a neurosurgical intensive care unit in a level I trauma center. The financial objective of this proposed business plan includes a service increase in the patient population requiring critical care in a way that will help control costs.

This article describes one institution's business plan to include a service increase in the patient population requiring critical care while being cost-effective.

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2024 Business Plan Challenge Pitch Competition Supports Innovation for Health Care Challenges

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Dr. Denise Howard accepted the first-prize of $50,000, representing ConsenSurg which  plans to create a prototype and test early models to revolutionize patient consent procedures.

“In this accelerator, we not only have our faculty explore their deep scientific questions but also help them expand their mindset to think of themselves as innovators and entrepreneurs,” said Loren Busby , director of BioVenture eLab, a part of Enterprise Innovation . She shared these remarks at the 2024 Business Plan Challenge pitch competition, which took place at Uris Auditorium on June 4.

The accelerator’s cohort of 24 participants went through weeks of didactic instruction focusing on different commercialization and startup topics, including industry research, intellectual property strategy, research and development plans, as well as legal, regulatory and financing aspects of company formation.

Ten teams set out to develop business plans based on Weill Cornell Medicine, WCM-Qatar or Cornell University inventions or technologies. Each team received guidance and feedback on their plan and investor pitch from industry mentors throughout the program. In addition to the traditional therapeutic areas, this year’s technologies encompassed digital platforms and devices utilizing artificial intelligence (AI) and machine learning.

This competition creates bridges between academic researchers and industry to move innovations from the lab to patients. “Weill Cornell Medicine needs to bring innovations to the market through collaboration with industry and other entities so that we can scale up the impact we have as a biomedical research institution,” said Dr. John Leonard , senior associate dean for innovation and initiatives and the Richard T. Silver Distinguished Professor of Hematology and Medical Oncology.

Final Round of Competition

The Business Plan Challenge culminated in a Shark Tank-style pitch competition with five teams putting their knowledge and marketing skills to the test. The teams presented their innovations, market opportunity and business development plan. They also answered the judges’ questions regarding their products’ edge over the competition. The panel of judges included industry leaders with diverse investor interests that matched the finalist presentations: Dr. Igor Splawski, chief scientific officer of Yarrow Biotechnology, has decades of experience in industry and biologics. Michal Gilon-Yanai, partner of Two Lanterns VC, has a background in computer science, law, business, healthcare IT startup and software technologies investment. Dr. Nil Gural, senior associate of Polaris Partners, and George Wang, investor of AV8 Ventures, are both experts in early-stage biotech consulting and management. Dr. Meera Mani (Ph.D. ’08, M.D. ’09), partner of Town Hall Ventures, works in healthcare technology and tech-enabled services with a mission to support innovation that helps underserved populations.

The Winners—Innovating for Tomorrow’s Health Care Landscape

After some intense deliberation, the first-place prize was awarded to ConsenSurg, a prospective app that aims to revolutionize the surgical consent process and provide consistent, equitable pre-op education to patients.

Speaking from her experience as a gynecologic surgeon, Dr. Denise Howard , vice chair of obstetrics and gynecology at Weill Cornell Medicine, pinpointed several major flaws in the current surgical consent process, which she called "confusing and overwhelming." Without individualized counseling, patients are often reluctant to ask questions when they don’t understand a procedure, which is further complicated when a language barrier exists.

Dr. Howard proposed ConsenSurg, a tablet-based, interactive counseling tool and electronic consent form that clearly explains a surgical process in a patient’s preferred language. Patients can immerse themselves in interactive learning with visuals about their procedures at their own pace. They’re also informed of the benefits and drawbacks of the procedure with evidence-based data. At the end of the counseling, a series of questions confirms patient understanding.

ConsenSurg has the potential to empower patients, help surgeons be more efficient, reduce surgery cancellations and health system liabilities, which translates into cost reduction.

“I’m honored to have been chosen [for first place] and the selection is a validation of the potential value of our proposed product,” Dr. Howard said. “We are grateful to the BioVenture eLab and Weill Cornell Medicine for the opportunity to participate in programs like this and so appreciative of the support to develop ideas that have the potential to change medicine and deliver effective, equitable care.” With the $50,000 prize, Dr. Howard plans to create a prototype and test early models.

Team StewardGuard (from left): Dr. Khanh Pham, Madu Nzerem and Dr. Maryam Maqsood Ahmed.

Runners-up StewardGuard and TwiXimo received $25,000 each.

StewardGuard leverages AI and machine learning to support doctors in prescribing and monitoring antibiotic use. It extracts data from a patient’s hospital record, cross-references physician notes and standard-of-care guidelines to generate recommendations for antibiotic choice.

This software could improve workflow, reduce errors and the overprescription of antibiotics, especially in small for-profit and state community hospitals where a traditional stewardship framework isn’t available. 

“Our journey has been profoundly rewarding. We are grateful for Loren Busby’s and BioVenture eLab's unwavering support in demystifying entrepreneurship that has enabled a path towards a tangible impact on patient care and antimicrobial stewardship,” said Dr. Khanh Pham , instructor in medicine and physician-scientist in the Division of Infectious Diseases at Weill Cornell Medicine on behalf of the other members, Madu Nzerem from New York University and Dr. Maryam Maqsood Ahmed from Cornell University.

Dr. Elena Valdambrini representing TwiXimo Therapeutics.

Dr. Elena Valdambrini , a postdoctoral associate in Dr. Francis Barany ’s lab, presented on new technology being developed by TwiXimo Therapeutics to create protein degraders targeting BRD4. Finding drugs that could break down the BRD4 protein could potentially treat cancers dependent on MYC, an oncogenic driver in many cancers including non-small cell lung cancer.

The CURE-PRO platform quickly and efficiently produces novel, small protein degraders composed of two molecules joined together with a linker: a ligand that recognizes and attaches to BRD4 which is linked to an E3 ligase that breaks down BRD4. They have proof-of-concept data both in vitro and in vivo for the target BRD4 and plan to conduct studies in disease models. They envision the new paradigm of treatment can be applied to other solid tumors.

“Participating in the Business Plan Challenge gave us the opportunity to learn from and network with many different experts in their fields,” said Dr. Francis Barany , professor of microbiology and immunology. “We were thrilled to be recognized by the judges and receive prize money to advance our ideas to ultimately benefit cancer patients.”

The Business Plan Challenge serves as a launch pad for many Weill Cornell Medicine startups with past winning teams forming companies, running pilot studies, successfully raising funds and taking new technologies to market to meet urgent health care needs.

Many Weill Cornell Medicine physicians and scientists maintain relationships and collaborate with external organizations to foster scientific innovation and provide expert guidance. The institution makes these disclosures public to ensure transparency. For this information, see profile for Dr. Francis Barany .

Related News

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• Dr. Ashley Laughney Wins Pershing Square Sohn Prize for Young Investigators in Cancer Research
• Dr. Mohammad Arifuzzaman Wins 2024 Tri-Institutional Breakout Award

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Honourable Adrian Dix

Minister of Health and Minister responsible for Francophone Affairs

Email: [email protected]

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People in Surrey are a step closer to having increased access to inpatient renal care now that a business plan has been approved for a new renal hemodialysis unit at Surrey Memorial Hospital.

“More treatment stations mean less waiting time and more opportunities for care for patients facing the hardship of kidney disease,” said Premier David Eby. “This new facility addresses a critical health-care need, and ensures that people in Surrey can get comprehensive, compassionate care in the community that will enhance their quality of life.” 

Planning and site preparation is underway with construction set to begin in August 2024.

“We’re investing in life-saving renal services in Surrey because the population is growing rapidly and, currently, people sometimes need to travel to other communities for their dialysis,” said Adrian Dix, Minister of Health. “The approval of the business plan for a hemodialysis renal centre at the Surrey Memorial Hospital demonstrates our continued commitment to improving health services for patients in Surrey and south of the Fraser.”

Located on the northwestern corner of Surrey Memorial Hospital’s campus, the new stand-alone unit is expected to open in 2025. The unit will feature state-of-the-art equipment and will expand the hospital’s capacity to treat patients with kidney disease by adding 21 new renal hemodialysis stations, bringing the total at Surrey Memorial Hospital to 60. The unit will operate seven days a week and will complement existing in-hospital renal units.

“This new facility will bring increased access to essential, life-sustaining care, which will make a big difference to hemodialysis patients whose daily activities are so dependent upon the availability of appointments,” said Jacqueline Sim, a hemodialysis patient, Fraser Health. “The renal staff and medical staff in Surrey have provided me with fantastic care and I’m grateful their services will be expanded to support more hemodialysis patients in this community.”

In addition to supporting patients in the Surrey community, the inpatient renal hemodialysis unit at Surrey Memorial Hospital functions as one of three regional hubs that supports patients in communities across the region. These hubs are part of Fraser Health’s regional renal strategy to provide a better experience for renal patients and their families.

The estimated capital cost of this project is $85 million, with $84 million funded by the Province, and $1 million by the Surrey Hospitals Foundation.

This announcement builds on the 30 actions announced in June 2023 to improve health services for patients, while better supporting health-care workers at the Surrey Memorial Hospital. In March 2024, the Province announced the start of decanting for two new cardiac catheterization suites and a second interventional radiology suite that will be located on the third floor in the Critical Care Tower at Surrey Memorial Hospital.

Learn More:

To learn more about the new cardiac catheterization suites and interventional radiology suites at Surrey Memorial Hospital, visit: https://news.gov.bc.ca/releases/2024HLTH0028-000304

To learn about the June 2023 announcement regarding actions to improve health-care services in Surrey, visit: https://news.gov.bc.ca/releases/2023HLTH0081-000894

To learn about the progress on the short-, medium- and long-term efforts underway to support patients and health-care workers in Surrey, visit: https://www.fraserhealth.ca/your-community/surrey/transforming-health-care-in-surrey

A backgrounder follows.

Backgrounders

What people are saying about upcoming renal building at surrey hospital.

Mike Starchuk, MLA for Surrey-Cloverdale   –

“We’re taking action and improving health services and the well-being of people in Surrey and surrounding areas. By approving the business plan for the new renal hemodialysis unit at Surrey Memorial Hospital and increasing the total number of stations to 60, we’re helping to address the health-care needs of our growing population.” 

Jagrup Brar, MLA for Surrey-Fleetwood   –

“Providing renal care services here in Surrey will give patients the treatment they need close to home. Thanks to our government’s actions, people will save money, travel time and benefit from the support of family and loved ones.”

Rachna Singh, MLA for Surrey-Green Timbers   –

“This is a big step toward improved renal care for people with kidney disease or at risk of developing it. People in Surrey will have more proactive, accessible and patient-centred approach to managing kidney health leading to better health outcomes and an enhanced quality of life for community members.”

Garry Begg, MLA for Surrey Guilford   –

“The new renal care facility reflects our government’s commitment to people in Surrey as we address a critical need in the community. This facility will not only provide care to people battling kidney diseases but also offer hope and support to patients and their loved ones through the highest levels of compassionate care.”

Harry Bains, MLA for Surrey-Newton

“The new renal hemodialysis unit at Surrey Memorial Hospital is going to help thousands of patients living in Surrey access the life-saving renal services they need faster and closer to home, making a real difference in their lives. This is yet another step towards bettering health-care access for people in the region, and I’m proud to see this work move ahead.”

Jinny Sims, MLA for Surrey-Panorama –

“Expanding renal care at Surrey Memorial Hospital is a huge step toward ensuring people in our community have access to the care they need. Surrey has grown exponentially over the years, and we are in critical need of more health-care services. I’m looking forward to the positive impact this action will have on our community and patient outcomes.”

Bruce Ralston, MLA for Surrey-Whalley –

“By bringing essential kidney care services closer to home, we ensure patients receive the right care at the right time. This will reduce the burden of long-distance travel for specialized treatment. This is a significant step towards improving the quality of life through timely health-care access for our people and boost their physical and mental well-being.”

Ravi Kahlon, MLA for Delta North –

“A new renal facility is big news for the area and it means people will be able to get kidney treatment with the latest cutting-edge technology. This investment, along with all of the other health-care actions we are taking, will make a significant difference in people’s lives.”  

Dr. Victoria Lee, president and CEO, Fraser Health –

“This new facility in the heart of Surrey will be life changing for renal patients and their families, supporting them to access care closer to home. With this expansion hundreds of additional patients will have peace of mind that care is there when they need it. I would like to extend my gratitude to our dedicated care teams at Fraser Health, Surrey Memorial Hospital and in the Surrey community for their compassionate care to patients, clients and their families.”

Dr. Bradford Strijack, head of the division of nephrology, Surrey Memorial Hospital –

“This innovative new facility will make a big difference to local patients with chronic kidney disease. We know comfort is key for our patients, given that hemodialysis can require three or more half-day sessions per week. With this new dedicated space, we can ensure patients have a better experience during their visits, closer to their homes and families.”

Nicole Robson, president and CEO, Surrey Hospitals Foundation –

“I am pleased to see continued progress on the new renal hemodialysis unit at Surrey Memorial Hospital, a vital step in meeting the increasing demand for specialized care in Surrey and south-of-the-Fraser region. This milestone, made possible by our unwavering supporters, dedicated community, committed hospital staff and partnership with Fraser Health, signifies progress toward addressing the critical and expanding needs of our community.”

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F.D.A. Panel Rejects MDMA-Aided Therapy for PTSD

An independent group of experts expressed concerns that the data from clinical trials did not outweigh risks for treatment of post-traumatic stress disorder.

By Andrew Jacobs

An independent advisory panel of the Food and Drug Administration rejected the use of MDMA-assisted therapy for post-traumatic stress disorder on Tuesday, highlighting the unparalleled regulatory challenges of a novel therapy using the drug commonly known as Ecstasy.

Before the vote, members of the panel raised concerns about the designs of the two studies submitted by the drug’s sponsor, Lykos Therapeutics. Many questions focused on the fact that study participants were by and large able to correctly guess whether they had been given MDMA, also known by the names of Ecstasy or molly.

The panel voted 9-2 on whether the MDMA-assisted therapy was effective, and voted 10-1 on whether the proposed treatment’s benefits outweighed its risks.

Other panelists expressed concerns over the drug’s potential cardiovascular effects, and possible bias among the therapists and facilitators who guided the sessions and may have positively influenced patient outcomes. A case of misconduct involving a patient and therapist in the study also weighed on some panelists’ minds.

Many of the committee members said they were especially worried about the failure of Lykos to collect detailed data from participants on the potential for abuse of a drug that generates feelings of bliss and well-being.

“I absolutely agree that we need new and better treatments for PTSD,” said Paul Holtzheimer, deputy director for research at the National Center for PTSD, a panelist who voted no on the question of whether the benefits of MDMA-therapy outweighed the risks.

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Hydrogen Hype:

The harsh landscape of the Namib desert around the Cleanenergy Solutions plant outside Walvis Bay, Namibia, in May. 

Photographer: Waldo Swiegers/Bloomberg

The Audacious Plan to Seed a Global Green Hub in Namibia's Desert

Sun, wind and abundant land have attracted European investment in the southwestern African nation. But it’s unclear if the projects will ever be commercially viable. 

Early in May, King Philippe of Belgium was on the edge of the Namib desert to inaugurate a project that aims to help decarbonize European industry, and which might just enable one of Africa’s smallest economies to hit the clean-energy big time.

It was a humble start for such grand designs, as Namibian President Nangolo Mbumba hosted the king at an unfinished site near the port of Walvis Bay on the southern Atlantic Ocean, the baking rust-colored dunescape silent except for an occasional truck passing on the new roadway.