how to write body in speech

Chapter 10 Creating the Body of a Speech

In a series of important and ground-breaking studies conducted during the 1950s and 1960s, researchers started investigating how a speech’s organization was related to audience perceptions of those speeches. The first study, conducted by Raymond Smith in 1951, randomly organized the parts of a speech to see how audiences would react. Not surprisingly, when speeches were randomly organized, the audience perceived the speech more negatively than when audiences were presented with a speech with clear, intentional organization. Smith also found that audiences who listened to unorganized speeches were less interested in those speeches than audiences who listened to organized speeches. Smith, R. G. (1951). An experimental study of the effects of speech organization upon attitudes of college students. Speech Monographs, 18 , 292–301. Thompson furthered this investigation and found that unorganized speeches were also harder for audiences to recall after the speech. Basically, people remember information from speeches that are clearly organized—and forget information from speeches that are poorly organized. Thompson, E. C. (1960). An experimental investigation of the relative effectiveness of organizational structure in oral communication. Southern Speech Journal, 26 , 59–69. A third study by Baker found that when audiences were presented with a disorganized speaker, they were less likely to be persuaded, and saw the disorganized speaker as lacking credibility. Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech, 29 , 148–161.

These three very important studies make the importance of organization very clear. When speakers are not organized they are not perceived as credible and their audiences view the speeches negatively, are less likely to be persuaded, and don’t remember specific information from the speeches after the fact.

We start this chapter discussing these studies because we want you to understand the importance of speech organization on real audiences. If you are not organized, your speech will never have its intended effect. In this chapter, we are going to discuss the basics of organizing the body of your speech.

10.1 Determining Your Main Ideas

Learning objectives.

• Revisit the function of a specific purpose.
• Understand how to make the transition from a specific purpose to a series of main points.
• Be able to narrow a speech from all the possible points to the main points.
• Explain how to prepare meaningful main points.

When creating a speech, it’s important to remember that speeches have three clear parts: an introduction, a body, and a conclusion. The introduction establishes the topic and whets your audience’s appetite, and the conclusion wraps everything up at the end of your speech. The real “meat” of your speech happens in the body. In this section, we’re going to discuss how to think strategically about the body of your speech.

We like the word strategic because it refers to determining what is important or essential to the overall plan or purpose of your speech. Too often, new speakers just throw information together and stand up and start speaking. When that happens, audience members are left confused and the reason for the speech may get lost. To avoid being seen as disorganized, we want you to start thinking critically about the organization of your speech. In this section, we will discuss how to take your speech from a specific purpose to creating the main points of your speech.

What Is Your Specific Purpose?

Before we discuss how to determine the main points of your speech, we want to revisit your speech’s specific purpose, which we discussed in detail in Chapter 6 "Finding a Purpose and Selecting a Topic" . Recall that a speech can have one of three general purposes: to inform, to persuade, or to entertain. The general purpose refers to the broad goal for creating and delivering the speech. The specific purpose, on the other hand, starts with one of those broad goals (inform, persuade, or entertain) and then further informs the listener about the who , what , when , where , why , and how of the speech.

The specific purpose is stated as a sentence incorporating the general purpose, the specific audience for the speech, and a prepositional phrase that summarizes the topic. Suppose you are going to give a speech about using open-source software. Here are three examples (each with a different general purpose and a different audience):

In each of these three examples, you’ll notice that the general topic is the same—open-source software—but the specific purpose is different because the speech has a different general purpose and a different audience. Before you can think strategically about organizing the body of your speech, you need to know what your specific purpose is. If you have not yet written a specific purpose for your current speech, please go ahead and write one now.

From Specific Purpose to Main Points

Once you’ve written down your specific purpose, you can now start thinking about the best way to turn that specific purpose into a series of main points. Main points The series of key ideas that you develop to help your audience understand your specific purpose. are the key ideas you present to enable your speech to accomplish its specific purpose. In this section, we’re going to discuss how to determine your main points and how to organize those main points into a coherent, strategic speech.

How Many Main Points Do I Need?

While there is no magic number for how many main points a speech should have, speech experts generally agree that the fewer the number of main points the better. First and foremost, experts on the subject of memory have consistently shown that people don’t tend to remember very much after they listen to a message or leave a conversation. Bostrom, R. N., & Waldhart, E. S. (1988). Memory models and the measurement of listening. Communication Education, 37 , 1–13. While many different factors can affect a listener’s ability to retain information after a speech, how the speech is organized is an important part of that process. Dunham, J. R. (1964). Voice contrast and repetition in speech retention (Doctoral dissertation). Retrieved from: http://etd.lib.ttu.edu/theses; Smith, R. G. (1951). An experimental study of the effects of speech organization upon attitudes of college students. Speech Monographs, 18 , 292–301; Thompson, E. C. (1960). An experimental investigation of the relative effectiveness of organizational structure in oral communication. Southern Speech Journal, 26 , 59–69. For the speeches you will be delivering in a typical public speaking class, you will usually have just two or three main points. If your speech is less than three minutes long, then two main points will probably work best. If your speech is between three and ten minutes in length, then it makes more sense to use three main points.

You may be wondering why we are recommending only two or three main points. The reason comes straight out of the research on listening. According to LeFrancois, people are more likely to remember information that is meaningful, useful, and of interest to them; different or unique; organized; visual; and simple. LeFrancois, G. R. (1999). Psychology for teaching (10th ed.). Belmont, CA: Wadsworth. Two or three main points are much easier for listeners to remember than ten or even five. In addition, if you have two or three main points, you’ll be able to develop each one with examples, statistics, or other forms of support. Including support for each point will make your speech more interesting and more memorable for your audience.

Narrowing Down Your Main Points

When you write your specific purpose and review the research you have done on your topic, you will probably find yourself thinking of quite a few points that you’d like to make in your speech. Whether that’s the case or not, we recommend taking a few minutes to brainstorm and develop a list of points. In brainstorming, your goal is simply to think of as many different points as you can, not to judge how valuable or important they are. What information does your audience need to know to understand your topic? What information does your speech need to convey to accomplish its specific purpose? Consider the following example:

Now that you have brainstormed and developed a list of possible points, how do you go about narrowing them down to just two or three main ones? Remember, your main points are the key ideas that help build your speech. When you look over the preceding list, you can then start to see that many of the points are related to one another. Your goal in narrowing down your main points is to identify which individual, potentially minor points can be combined to make main points. This process is called chunking The process of taking smaller chunks of information and putting them together with like chunks to create more fully developed, larger chunks of information. because it involves taking smaller chunks of information and putting them together with like chunks to create more fully developed chunks of information. Before reading our chunking of the preceding list, see if you can determine three large chunks out of the list (note that not all chunks are equal).

You may notice that in the preceding list, the number of subpoints under each of the three main points is a little disjointed or the topics don’t go together clearly. That’s all right. Remember that these are just general ideas at this point. It’s also important to remember that there is often more than one way to organize a speech. Some of these points could be left out and others developed more fully, depending on the purpose and audience. We’ll develop the preceding main points more fully in a moment.

Helpful Hints for Preparing Your Main Points

Now that we’ve discussed how to take a specific purpose and turn it into a series of main points, here are some helpful hints for creating your main points.

Uniting Your Main Points

Once you’ve generated a possible list of main points, you want to ask yourself this question: “When you look at your main points, do they fit together?” For example, if you look at the three preceding main points (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider), ask yourself, “Do these main points help my audience understand my specific purpose?”

Suppose you added a fourth main point about open-source software for musicians—would this fourth main point go with the other three? Probably not. While you may have a strong passion for open-source music software, that main point is extraneous information for the speech you are giving. It does not help accomplish your specific purpose, so you’d need to toss it out.

Keeping Your Main Points Separate

The next question to ask yourself about your main points is whether they overlap too much. While some overlap may happen naturally because of the singular nature of a specific topic, the information covered within each main point should be clearly distinct from the other main points. Imagine you’re giving a speech with the specific purpose “to inform my audience about the health reasons for eating apples and oranges.” You could then have three main points: that eating fruits is healthy, that eating apples is healthy, and that eating oranges is healthy. While the two points related to apples and oranges are clearly distinct, both of those main points would probably overlap too much with the first point “that eating fruits is healthy,” so you would probably decide to eliminate the first point and focus on the second and third. On the other hand, you could keep the first point and then develop two new points giving additional support to why people should eat fruit.

Balancing Main Points

One of the biggest mistakes some speakers make is to spend most of their time talking about one of their main points, completely neglecting their other main points. To avoid this mistake, organize your speech so as to spend roughly the same amount of time on each main point. If you find that one of your main points is simply too large, you may need to divide that main point into two main points and consolidate your other main points into a single main point.

Let’s see if our preceding example is balanced (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). What do you think? Obviously, the answer depends on how much time a speaker will have to talk about each of these main points. If you have an hour to talk, then you may find that these three main points are balanced. However, you may also find them wildly unbalanced if you only have five minutes to speak because five minutes is not enough time to even explain what open-source software is. If that’s the case, then you probably need to rethink your specific purpose to ensure that you can cover the material in the allotted time.

Creating Parallel Structure for Main Points

Another major question to ask yourself about your main points is whether or not they have a parallel structure. By parallel structure, we mean that you should structure your main points so that they all sound similar. When all your main points sound similar, it’s simply easier for your audiences to remember your main points and retain them for later. Let’s look at our sample (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). Notice that the first and third main points are statements, but the second one is a question. Basically, we have an example here of main points that are not parallel in structure. You could fix this in one of two ways. You could make them all questions: what are some common school district software programs; what is open-source software; and what are some specific open-source software packages that may be appropriate for these school administrators to consider. Or you could turn them all into statements: school districts use software in their operations; define and describe open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider. Either of these changes will make the grammatical structure of the main points parallel.

Maintaining Logical Flow of Main Points

The last question you want to ask yourself about your main points is whether the main points make sense in the order you’ve placed them. The next section goes into more detail of common organizational patterns for speeches, but for now we want you to just think logically about the flow of your main points. When you look at your main points, can you see them as progressive, or does it make sense to talk about one first, another one second, and the final one last? If you look at your order, and it doesn’t make sense to you, you probably need to think about the flow of your main points. Often, this process is an art and not a science. But let’s look at a couple of examples.

When you look at these two examples, what are your immediate impressions of the two examples? In the first example, does it make sense to talk about history, and then the problems, and finally how to eliminate school dress codes? Would it make sense to put history as your last main point? Probably not. In this case, the main points are in a logical sequential order. What about the second example? Does it make sense to talk about your solution, then your problem, and then define the solution? Not really! What order do you think these main points should be placed in for a logical flow? Maybe you should explain the problem (lack of rider laws), then define your solution (what is rider law legislation), and then argue for your solution (why states should have rider laws). Notice that in this example you don’t even need to know what “rider laws” are to see that the flow didn’t make sense.

Key Takeaways

• All speeches start with a general purpose and then move to a specific purpose that gives the who , what , where , and how for the speech.
• Transitioning from the specific purpose to possible main points means developing a list of potential main points you could discuss. Then you can narrow your focus by looking for similarities among your potential main points and combining ones that are similar.
• Shorter speeches will have two main points while longer speeches will generally have three or more main points. When creating your main points, make sure that they are united, separate, balanced, parallel, and logical.
• Generate a specific purpose for your current speech. Conduct a brainstorming activity where you try to think of all the possible points you could possibly make related to your specific purpose. Once you’ve finished creating this list, see if you can find a meaningful pattern that helps you develop three main points.
• Pair up with a partner. Take the three main points you developed in the previous exercise, exchange papers with your partner and ask him or her to see whether or not they are united, separate, balanced, parallel, and logical. You do the same for your partner’s main points. If they are not, what can you or your partner do to fix your main points?

10.2 Using Common Organizing Patterns

• Differentiate among the common speech organizational patterns: categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological.
• Understand how to choose the best organizational pattern, or combination of patterns, for a specific speech.

Previously in this chapter we discussed how to make your main points flow logically. This section is going to provide you with a number of organization patterns to help you create a logically organized speech. The first organization pattern we’ll discuss is categorical/topical.

Categorical/Topical

By far the most common pattern for organizing a speech is by categories or topics. The categories function as a way to help the speaker organize the message in a consistent fashion. The goal of a categorical/topical speech pattern Speech format in which a speaker organizes the information into categories, which helps an audience understand a single topic. is to create categories (or chunks) of information that go together to help support your original specific purpose. Let’s look at an example.

In this case, we have a speaker trying to persuade a group of high school juniors to apply to attend Generic University. To persuade this group, the speaker has divided the information into three basic categories: what it’s like to live in the dorms, what classes are like, and what life is like on campus. Almost anyone could take this basic speech and specifically tailor the speech to fit her or his own university or college. The main points in this example could be rearranged and the organizational pattern would still be effective because there is no inherent logic to the sequence of points. Let’s look at a second example.

In this speech, the speaker is talking about how to find others online and date them. Specifically, the speaker starts by explaining what Internet dating is; then the speaker talks about how to make Internet dating better for her or his audience members; and finally, the speaker ends by discussing some negative aspects of Internet dating. Again, notice that the information is chunked into three categories or topics and that the second and third could be reversed and still provide a logical structure for your speech

Comparison/Contrast

Another method for organizing main points is the comparison/contrast speech pattern Speech format in which a speaker selects two objects or ideas and demonstrates how they are similar or how they are different. . While this pattern clearly lends itself easily to two main points, you can also create a third point by giving basic information about what is being compared and what is being contrasted. Let’s look at two examples; the first one will be a two-point example and the second a three-point example.

If you were using the comparison/contrast pattern for persuasive purposes, in the preceding examples, you’d want to make sure that when you show how Drug X and Drug Y differ, you clearly state why Drug X is clearly the better choice for physicians to adopt. In essence, you’d want to make sure that when you compare the two drugs, you show that Drug X has all the benefits of Drug Y, but when you contrast the two drugs, you show how Drug X is superior to Drug Y in some way.

The spatial speech pattern Speech format in which a speaker organizes information according to how things fit together in physical space. organizes information according to how things fit together in physical space. This pattern is best used when your main points are oriented to different locations that can exist independently. The basic reason to choose this format is to show that the main points have clear locations. We’ll look at two examples here, one involving physical geography and one involving a different spatial order.

If you look at a basic map of the United States, you’ll notice that these groupings of states were created because of their geographic location to one another. In essence, the states create three spatial territories to explain.

Now let’s look at a spatial speech unrelated to geography.

In this example, we still have three basic spatial areas. If you look at a model of the urinary system, the first step is the kidney, which then takes waste through the ureters to the bladder, which then relies on the sphincter muscle to excrete waste through the urethra. All we’ve done in this example is create a spatial speech order for discussing how waste is removed from the human body through the urinary system. It is spatial because the organization pattern is determined by the physical location of each body part in relation to the others discussed.

Chronological

The chronological speech pattern Speech format in which a speaker presents information in the order in which it occurred in time—whether backward or forward. places the main idea in the time order in which items appear—whether backward or forward. Here’s a simple example.

In this example, we’re looking at the writings of Winston Churchill in relation to World War II (before, during, and after). By placing his writings into these three categories, we develop a system for understanding this material based on Churchill’s own life. Note that you could also use reverse chronological order and start with Churchill’s writings after World War II, progressing backward to his earliest writings.

Biographical

As you might guess, the biographical speech pattern Speech format generally used when a speaker wants to describe a person’s life. is generally used when a speaker wants to describe a person’s life—either a speaker’s own life, the life of someone they know personally, or the life of a famous person. By the nature of this speech organizational pattern, these speeches tend to be informative or entertaining; they are usually not persuasive. Let’s look at an example.

In this example, we see how Brian Warner, through three major periods of his life, ultimately became the musician known as Marilyn Manson.

In this example, these three stages are presented in chronological order, but the biographical pattern does not have to be chronological. For example, it could compare and contrast different periods of the subject’s life, or it could focus topically on the subject’s different accomplishments.

The causal speech pattern Speech format that is built upon two main points: cause and effect. is used to explain cause-and-effect relationships. When you use a causal speech pattern, your speech will have two basic main points: cause and effect. In the first main point, typically you will talk about the causes of a phenomenon, and in the second main point you will then show how the causes lead to either a specific effect or a small set of effects. Let’s look at an example.

In this case, the first main point is about the history and prevalence of drinking alcohol among Native Americans (the cause). The second point then examines the effects of Native American alcohol consumption and how it differs from other population groups.

However, a causal organizational pattern can also begin with an effect and then explore one or more causes. In the following example, the effect is the number of arrests for domestic violence.

In this example, the possible causes for the difference might include stricter law enforcement, greater likelihood of neighbors reporting an incident, and police training that emphasizes arrests as opposed to other outcomes. Examining these possible causes may suggest that despite the arrest statistic, the actual number of domestic violence incidents in your city may not be greater than in other cities of similar size.

Problem-Cause-Solution

Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern Speech format in which a speaker discusses what a problem is, what the speaker believes is causing the problem, and then what the solution should be to correct the problem. . In this format you describe a problem, identify what you believe is causing the problem, and then recommend a solution to correct the problem.

In this speech, the speaker wants to persuade people to pass a new curfew for people under eighteen. To help persuade the civic group members, the speaker first shows that vandalism and violence are problems in the community. Once the speaker has shown the problem, the speaker then explains to the audience that the cause of this problem is youth outside after 10:00 p.m. Lastly, the speaker provides the mandatory 10:00 p.m. curfew as a solution to the vandalism and violence problem within the community. The problem-cause-solution format for speeches generally lends itself to persuasive topics because the speaker is asking an audience to believe in and adopt a specific solution.

Psychological

A further way to organize your main ideas within a speech is through a psychological speech pattern Speech format built on basic logic in which “a” leads to “b” and “b” leads to “c.” in which “a” leads to “b” and “b” leads to “c.” This speech format is designed to follow a logical argument, so this format lends itself to persuasive speeches very easily. Let’s look at an example.

In this speech, the speaker starts by discussing how humor affects the body. If a patient is exposed to humor (a), then the patient’s body actually physiologically responds in ways that help healing (b—e.g., reduces stress, decreases blood pressure, bolsters one’s immune system, etc.). Because of these benefits, nurses should engage in humor use that helps with healing (c).

Selecting an Organizational Pattern

Each of the preceding organizational patterns is potentially useful for organizing the main points of your speech. However, not all organizational patterns work for all speeches. For example, as we mentioned earlier, the biographical pattern is useful when you are telling the story of someone’s life. Some other patterns, particularly comparison/contrast, problem-cause-solution, and psychological, are well suited for persuasive speaking. Your challenge is to choose the best pattern for the particular speech you are giving.

You will want to be aware that it is also possible to combine two or more organizational patterns to meet the goals of a specific speech. For example, you might wish to discuss a problem and then compare/contrast several different possible solutions for the audience. Such a speech would thus be combining elements of the comparison/contrast and problem-cause-solution patterns. When considering which organizational pattern to use, you need to keep in mind your specific purpose as well as your audience and the actual speech material itself to decide which pattern you think will work best.

Key Takeaway

• Speakers can use a variety of different organizational patterns, including categorical/topical, comparison/contrast, spatial, chronological, biographical, causal, problem-cause-solution, and psychological. Ultimately, speakers must really think about which organizational pattern best suits a specific speech topic.
• Imagine that you are giving an informative speech about your favorite book. Which organizational pattern do you think would be most useful? Why? Would your answer be different if your speech goal were persuasive? Why or why not?
• Working on your own or with a partner, develop three main points for a speech designed to persuade college students to attend your university. Work through the preceding organizational patterns and see which ones would be possible choices for your speech. Which organizational pattern seems to be the best choice? Why?
• Use one of the common organizational patterns to create three main points for your next speech.

10.3 Keeping Your Speech Moving

• Understand the importance of transitions within a speech.
• Identify and be able to use a variety of transition words to create effective transitions within a speech.
• Understand how to use a variety of strategies to help audience members keep up with a speech’s content: internal previews, internal summaries, and signposts.

Have you ever been listening to a speech or a lecture and found yourself thinking, “I am so lost!” or “Where the heck is this speaker going?” Chances are one of the reasons you weren’t sure what the speaker was talking about was that the speaker didn’t effectively keep the speech moving. When we are reading and encounter something we don’t understand, we have the ability to reread the paragraph and try to make sense of what we’re trying to read. Unfortunately, we are not that lucky when it comes to listening to a speaker. We cannot pick up our universal remote and rewind the person. For this reason, speakers need to really think about how they keep a speech moving so that audience members are easily able to keep up with the speech. In this section, we’re going to look at four specific techniques speakers can use that make following a speech much easier for an audience: transitions, internal previews, internal summaries, and signposts.

Transitions between Main Points

A transition A phrase or sentence that indicates that a speaker is moving from one main point to another main point in a speech. is a phrase or sentence that indicates that a speaker is moving from one main point to another main point in a speech. Basically, a transition is a sentence where the speaker summarizes what was said in one point and previews what is going to be discussed in the next point. Let’s look at some examples:

• Now that we’ve seen the problems caused by lack of adolescent curfew laws, let’s examine how curfew laws could benefit our community.
• Thus far we’ve examined the history and prevalence of alcohol abuse among Native Americans, but it is the impact that this abuse has on the health of Native Americans that is of the greatest concern.
• Now that we’ve thoroughly examined how these two medications are similar to one another, we can consider the many clear differences between the two medications.
• Although he was one of the most prolific writers in Great Britain prior to World War II, Winston Churchill continued to publish during the war years as well.

You’ll notice that in each of these transition examples, the beginning phrase of the sentence indicates the conclusion of a period of time (now that, thus far). Table 10.1 "Transition Words" contains a variety of transition words that will be useful when keeping your speech moving.

Table 10.1 Transition Words

Beyond transitions, there are several other techniques that you can use to clarify your speech organization for your audience. The next sections address several of these techniques, including internal previews, internal summaries, and signposts.

Internal Previews

An internal preview A phrase or sentence that gives an audience an idea of what is to come within a section of a speech. is a phrase or sentence that gives an audience an idea of what is to come within a section of a speech. An internal preview works similarly to the preview that a speaker gives at the end of a speech introduction, quickly outlining what he or she is going to talk about (i.e., the speech’s three main body points). In an internal preview, the speaker highlights what he or she is going to discuss within a specific main point during a speech.

Ausubel was the first person to examine the effect that internal previews had on retention of oral information. Ausubel, D. P. (1968). Educational psychology . New York, NY: Holt, Rinehart, & Winston. Basically, when a speaker clearly informs an audience what he or she is going to be talking about in a clear and organized manner, the audience listens for those main points, which leads to higher retention of the speaker’s message. Let’s look at a sample internal preview:

To help us further understand why recycling is important, we will first explain the positive benefits of recycling and then explore how recycling can help our community.

When an audience hears that you will be exploring two different ideas within this main point, they are ready to listen for those main points as you talk about them. In essence, you’re helping your audience keep up with your speech.

Rather than being given alone, internal previews often come after a speaker has transitioned to that main topic area. Using the previous internal preview, let’s see it along with the transition to that main point.

Now that we’ve explored the effect that a lack of consistent recycling has on our community, let’s explore the importance of recycling for our community (transition). To help us further understand why recycling is important, we will first explain the positive benefits of recycling and then explore how recycling can help our community (internal preview).

While internal previews are definitely helpful, you do not need to include one for every main point of your speech. In fact, we recommend that you use internal previews sparingly to highlight only main points containing relatively complex information.

Internal Summaries

Whereas an internal preview helps an audience know what you are going to talk about within a main point at the beginning, an internal summary A phrase or sentence that reaffirms to an audience the information that was just delivered within the speech. is delivered to remind an audience of what they just heard within the speech. In general, internal summaries are best used when the information within a specific main point of a speech was complicated. To write your own internal summaries, look at the summarizing transition words in Table 10.1 "Transition Words" Let’s look at an example.

To sum up, school bullying is a definite problem. Bullying in schools has been shown to be detrimental to the victim’s grades, the victim’s scores on standardized tests, and the victim’s future educational outlook.

In this example, the speaker was probably talking about the impact that bullying has on an individual victim educationally. Of course, an internal summary can also be a great way to lead into a transition to the next point of a speech.

In this section, we have explored how bullying in schools has been shown to be detrimental to the victim’s grades, the victim’s scores on standardized tests, and the victim’s future educational outlook (internal summary). Therefore, schools need to implement campus-wide, comprehensive antibullying programs (transition).

While not sounding like the more traditional transition, this internal summary helps readers summarize the content of that main point. The sentence that follows then leads to the next major part of the speech, which is going to discuss the importance of antibullying programs.

Have you ever been on a road trip and watched the green rectangular mile signs pass you by? Fifty miles to go. Twenty-five miles to go. One mile to go. Signposts within a speech function the same way. A signpost A guide a speaker gives her or his audience to help the audience keep up with the content of a speech. is a guide a speaker gives her or his audience to help the audience keep up with the content of a speech. If you look at Table 10.1 "Transition Words" and look at the “common sequence patterns,” you’ll see a series of possible signpost options. In essence, we use these short phrases at the beginning of a piece of information to help our audience members keep up with what we’re discussing. For example, if you were giving a speech whose main point was about the three functions of credibility, you could use internal signposts like this:

• The first function of credibility is competence.
• The second function of credibility is trustworthiness.
• The final function of credibility is caring/goodwill.

Signposts are simply meant to help your audience keep up with your speech, so the more simplistic your signposts are, the easier it is for your audience to follow.

In addition to helping audience members keep up with a speech, signposts can also be used to highlight specific information the speaker thinks is important. Where the other signposts were designed to show the way (like highway markers), signposts that call attention to specific pieces of information are more like billboards. Words and phrases that are useful for highlighting information can be found in Table 10.1 "Transition Words" under the category “emphasis.” All these words are designed to help you call attention to what you are saying so that the audience will also recognize the importance of the information.

• Transitions are very important because they help an audience stay on top of the information that is being presented to them. Without transitions, audiences are often left lost and the ultimate goal of the speech is not accomplished.
• Specific transition words, like those found in Table 10.1 "Transition Words" , can be useful in constructing effective transitions.
• In addition to major transitions between the main points of a speech, speakers can utilize internal previews, internal summaries, and signposts to help focus audience members on the information contained within a speech.
• Using the main points you created earlier in this chapter, create clear transitions between each main point. Look at the possible transition words in Table 10.1 "Transition Words" See which words are best suited for your speech. Try your transitions out on a friend or classmate to see if the transition makes sense to other people.
• Take your most complicated main point and create an internal preview for that main point and then end the point with an internal summary.
• Think about your current speech. Where can you use signposts to help focus your audience’s attention? Try at least two different ways of phrasing your signposts and then decide which one is better to use.

10.4 Analyzing a Speech Body

Learning objective.

• See what a full speech body looks like in order to identify major components of the speech body.

Thus far this chapter has focused on how you go about creating main points and organizing the body of your speech. In this section we’re going to examine the three main points of an actual speech. Before we start analyzing the introduction, please read the paragraphs that follow.

Smart Dust Speech Body

To help us understand smart dust, we will begin by first examining what smart dust is. Dr. Kris Pister, a professor in the robotics lab at the University of California at Berkeley, originally conceived the idea of smart dust in 1998 as part of a project funded by the Defense Advanced Research Projects Agency (DARPA). According to a 2001 article written by Bret Warneke, Matt Last, Brian Liebowitz, and Kris Pister titled “Smart Dust: Communicating with a Cubic-Millimeter Computer” published in Computer , Pister’s goal was to build a device that contained a built-in sensor, communication device, and a small computer that could be integrated into a cubic millimeter package. For comparison purposes, Doug Steel, in a 2005 white paper titled “Smart Dust” written for C. T. Bauer College of Business at the University of Houston, noted that a single grain of rice has a volume of five cubic millimeters. Each individual piece of dust, called a mote, would then have the ability to interact with other motes and supercomputers. As Steve Lohr wrote in the January 30, 2010, edition of the New York Times in an article titled “Smart Dust? Not Quite, but We’re Getting There,” smart dust could eventually consist of “tiny digital sensors, strewn around the globe, gathering all sorts of information and communicating with powerful computer networks to monitor, measure, and understand the physical world in new ways.”

Now that we’ve examined what smart dust is, let’s switch gears and talk about some of the military applications for smart dust. Because smart dust was originally conceptualized under a grant from DARPA, military uses of smart dust have been widely theorized and examined. According to the Smart Dust website, smart dust could eventually be used for “battlefield surveillance, treaty monitoring, transportation monitoring, scud hunting” and other clear military applications. Probably the number one benefit of smart dust in the military environment is its surveillance abilities. Major Scott Dickson in a Blue Horizons Paper written for the Center for Strategy and Technology for the United States Air Force Air War College, sees smart dust as helping the military in battlespace awareness, homeland security, and weapons of mass destruction (WMD) identification. Furthermore, Major Dickson also believes it may be possible to create smart dust that has the ability to defeat communications jamming equipment created by foreign governments, which could help the US military to not only communicate among itself, but could also increase communications with civilians in military combat zones. On a much larger scale, smart dust could even help the US military and NASA protect the earth. According to a 2010 article written by Jessica Griggs in New Scientist , one of the first benefits of smart dust could be an early defense warning for space storms and other debris that could be catastrophic.

Now that we’ve explored some of the military benefits of smart dust, let’s switch gears and see how smart dust may be able to have an impact on our daily lives. According to the smart dust project website, smart dust could quickly become a part of our daily lives. Everything from pasting smart dust particles to our finger tips to create a virtual computer keyboard to inventory control to product quality control have been discussed as possible applications for smart dust. Steve Lohr in his 2010 New York Times article wrote, “The applications for sensor-based computing, experts say, include buildings that manage their own energy use, bridges that sense motion and metal fatigue to tell engineers they need repairs, cars that track traffic patterns and report potholes, and fruit and vegetable shipments that tell grocers when they ripen and begin to spoil.” Medically, according to the smart dust project website, smart dust could help disabled individuals interface with computers. Theoretically, we could all be injected with smart dust, which relays information to our physicians and detects adverse changes to our body instantly. Smart dust could detect the microscopic formations of cancer cells or alert us when we’ve been infected by a bacteria or virus, which could speed up treatment and prolong all of our lives.

Now that you’ve had a chance to read the body of the speech on smart dust, take a second and attempt to conduct your own analysis of the speech’s body. What are the main points? Do you think the main points make sense? What organizational pattern is used? Are there clear transitions? What other techniques are used to keep the speech moving? Is evidence used to support the speech? Once you’re done analyzing the speech body, look at Table 10.2 "Smart Dust Speech Body Analysis" , which presents our basic analysis of the speech’s body.

Table 10.2 Smart Dust Speech Body Analysis

10.5 Chapter Exercises

Speaking ethically.

Johanna was in the midst of preparing her speech. She’d done the research and found a number of great sources for her speech. The specific purpose of her speech was to persuade a group of wildlife experts to step up their help for saving the water channel between the islands of Maui and Lanai, an area where humpback whales migrate during the winter to give birth.

Johanna had a very strong first point and a strong third point, but she just couldn’t shake the fact that her middle point really was underdeveloped and not as strong as the other two. In fact, the middle point was originally going to be her last point, but when her research went bust she ultimately downgraded the point and sandwiched it in between the other two. Now that she looked at her second point, she realized that the sources weren’t credible and the point should probably be dropped.

In the back of Johanna’s head, she heard that small voice reminding her of the fact that most audiences don’t remember the middle of the speech, so it really won’t matter anyway.

• Is it unethical to use a main point that you know is underdeveloped?
• Should a speaker ever purposefully put less credible information in the middle of a speech, knowing that people are less likely to remember that information?
• If you were Johanna, what would you do?

End-of-Chapter Assessment

Juan is finishing writing his specific purpose. He brainstorms about his specific purpose and finally settles on three topics he plans on talking about during his speech. What are these three topics called?

• specific topics
• main points
• generalized topics
• specific points
• main topics

Which speech format does the following outline represent?

• categorical/topical
• biographical
• psychological

Bobby is creating a speech related to the Hawaiian islands. He plans on talking about each of the islands in order from southeast to northwest. Which speech format is probably the most effective for Bobby’s speech?

What is a phrase or sentence that indicates that a speaker is moving from one main point in a speech to another main point in a speech?

• internal preview
• internal summary
• thesis statement

In an informational speech, the body of the speech contains the information that the audience is expecting, and it must be delivered using an organizational structure. In a motivational speech, the body is where the speaker will emotionally connect with an audience and prompt them into action.

Most professional speech writers agree that the body of a speech should be written first, before you decide on an appropriate opener. Approximately one third of the entire speech writing process should be spent on writing, one third should be spent on doing your research into the audience and your topic, and the final third of your time should be spent on revising, editing, and making a few final adjustments.

Let us take a detailed look at the process of writing the body of your speech.

Preparation

This is the stage where you will research your topic, analyze the audience, decide on the tone of your speech (formal, informal, and so on), clearly define the speech's main message, and think of general ideas to be included in your speech. There is no substitute for this stage it must be completed, or your speech will not be as effective as it could be.

Gather Your Material

With your speech's main message defined, it is time to gather your facts, figures, evidence, and other supporting material for your speech.

First Draft

Ask for Feedback

Ask someone to read your compete first draft, someone who will give you honest feedback. Ensure the person you ask will be forthright in their comments. Getting good feedback is an extremely important part of the writing process.

Editing and Proofreading

With feedback in hand, start editing your speech. Make any changes that you think are appropriate and incorporate the feedback you received. Some feedback you receive might not be something you want to hear. You have to cast aside your pride occasionally to ensure that your speech is well written. The editing process should be finalized with a round of proofreading, checking grammar, spelling, and making any necessary adjustments.

During the editing phase, you must make some decisions about what stays in the body of your speech and what must be deleted. It is often difficult for someone who is an expert on a subject to cast aside a particular fact, story, or section of a speech. To them, it is all important. It is all relevant and interesting. However, in reality, there is only so much time that an audience's attention will be at full capacity. The body of your speech is where you need to make concessions; the body must be compact and concise as possible. If you feel that a particular fact is vital, you may consider condensing your comments about it and moving the comments to the conclusion of the speech rather than deleting them.

When writing the body of your speech, you might consider using a cause and effect framework for the presentation of your ideas. This structure is particularly useful if you are discussing events that have occurred and the consequences or results of these events. For every event that you describe in your speech, make sure that you cover, in appropriate detail, how each event was caused as well as the consequences of each event. This type of framework also helps to set the context of each event for the audience. The audience will like to know the reasons why something happened as well as the outcome.

If you are giving a motivational speech, the framework of problems and solutions might be a better choice. All motivational speeches are written to motivate an audience into action, and that often means prompting the audience to buy a product, information, or service that offers a solution to a problem. Naturally, the speech should focus on the problem at hand, and the solution that you are offering. Moreover, to make the speech more powerful, focus on other problems, if possible, that also could be solved by the solution that you are offering. The audience will feel reassured if they know that the solution you are offering is versatile and can be applied to multiple problems.

Ensure that the body of your speech contains an adequate number of comparisons. An audience's image of your product, information, or service is always better understood if they have something with which to compare it. This is especially important if you are trying to motivate an audience to purchase something that they have never owned before or to understand a concept that they have never considered before. They need comparisons to familiar objects and familiar points of reference. Comparisons are very powerful rhetorical devices and no speech should be without them.

As you move from one fact to another or from one section to another section of your speech, always ensure that your audience can understand their interconnectedness. If you are delivering a speech, which contains facts, these facts all relate to one another, or else they would not be in your speech. Moreover, your audience might not understand the connection. Use transition words in your speech to help the audience know that you are connecting two parts. Some examples of transition words and phrases are listed.

• "As an example."
• "Consequently..."
• "As a result."
• "In addition."
• "As a matter of comparison."
• "In summary."

The conclusion of your speech needs to accomplish three main goals.

1. To restate your main message.

2. To prompt the audience to perform the desired action, in the case of a motivational speech, or have the proper understanding, in the case of an informational speech.

3. To give the audience a sense of completion. Ideally, you do not want them to have many unanswered questions.

In an informational speech, you will review the principle elements of your main message in your conclusion. Do not simply repeat facts using the same level of detail that you used in the body of the speech. By this point in the speech, the audience will understand your premise, now they simply want a summary of your points.

Speaking to Entertain an Audience

Speeches whose purpose is to entertain are usually shorter than other types of speeches, sometimes even shorter than the 20-minute standard that is followed by most pubic speakers. The audience does not want to hold their attention for a long period. They want to be entertained with a quick, light, and sometimes humorous speech. Just as you do with all other speeches, you begin your research with the audience in mind. What is the occasion that calls for this speech? Who will attend? Finally, what is the purpose of the speech? Even if the main purpose is to entertain a group of people, there may be an additional purpose that needs to be taken into consideration.

After you have determined your speech's purpose, you clearly understand the occasion, and you know the demographics of the audience, then it is time to develop a theme for your speech. You do want your speech to have a central theme. There is a difference between a speech and a standup comic routine. Unless the audience is expecting 20 minutes of pure comedy, it is not appropriate to deliver a speech that is entirely devoid of a simple message. For an entertaining speech, you theme should have the following characteristics.

• Lighthearted. Your theme should obviously be light. Do not discuss weighty topics, your personal issues, opinions, or other more complicated topics. Be optimistic at all times.
• Uncomplicated. If you have been asked to deliver a speech for your annual company outing, for example, there may be some business that must be mixed with pleasure. The rule of thumb, though, it is keep the business uncomplicated. There is no need to go into detail when a quick summary will suffice.
• Use Stories. Entertaining speeches should be filled with anecdotes. These anecdotes could be about an audience member or several of them, or a personal story. If your stories are about an audience member, they should always be complimentary.

If you are comfortable incorporating humor into your speech, it would be appropriate to do so. However, if you are not typically the type of person who easily tells jokes or if you are regarded as a more serious person, attempting humor could be risky. Do not attempt humor unless you are comfortable doing so. The audience will not be entertained by poorly delivered humor.

The point and proof structure is used for a speech that contains one or several main points or objectives. Each point is delivered, and then the proof, or evidence, is discussed in support of the main point. This structure is very similar to the structure for an informational speech, but the evidence is comprised of anecdotes rather than facts. Here is a typical order of presentation for delivering such a speech.

• Open your speech with a short story. If you can incorporate humor at this point, feel free to do so.
• Explain why you have chosen this story and how the rest of your speech might relate to it. By doing this, you are explaining to the audience how the speech will be organized. Even in an entertaining speech, the audience likes to know this.
• Tell short anecdotes that support your main story. You might have opened your speech, for example, with a heroic story of how one particular employee worked very hard to accomplish a major company initiative. At this point in the speech, you will now tell shorter stories (anecdotes) that support your main story (your main point).
• Close your speech by repeating your main point, perhaps reminding the audience of your opening story. It would also be appropriate at this point for another anecdote that is quite memorable.

The second structure is really a spoof of the Point and Proof structure. You open with a story, just as described above, but rather than presenting anecdotes that support your main story, you present stories that are meant to be sarcastic, humorous, or otherwise not to be taken seriously. For example, your opening story might be about an employee who was recently given a prestigious award for project management, and one of your first anecdotes could be about how he or she used their skills to get the paper clip out of the printer at work. Such a speech is complimentary to an employee but you must be careful to alternate between humorous anecdotes and ones that are slightly more serious . You do not want to minimize the importance of your main point.

Regardless of your speech's specific purpose, the main objective of an entertaining speech is to build good feelings among the audience members. The following are guidelines to achieve this goal.

• Always speak from the audience's perspective. Do not make this a speech about what you think. The speech should be on behalf of the audience. You want to ensure that they feel as if they are an integral part of the story.
• Use an emotional appeal. Sometimes a little emotion, even if it brings the audience to tears of joy or pride, is an extremely effective way to entertain an audience. Make your stories as personal as possible without crossing the line of using an appropriate level of privacy.

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10.4: The Body Section of a Speech

Learning Objectives

• Identify the main points for a thesis.
• Explain the importance of clear organization.
• Explain how to use the appropriate arrangement pattern for the body of the speech.
• Explain how to use subordination and coordination to organize the body of the speech.
• Explain how to incorporate transitions.

After doing an audience analysis, selecting a topic considering the audience’s needs and interests, and creating the thesis, we need to develop the  body of the speech . The body is the largest component of a speech, about 85 percent, and where we specifically do what the thesis says. In the body,  the speaker gives the information or arguments necessary to fulfill the intention of the thesis.

“Writing” the Body of a Speech

When a student says, “I’m going to write my speech,” we cringe. The way we use language is different when spoken versus when written. Inevitably, if a student sits down to write a speech, they will slip into a written style of language, like they are writing a paper for class. However, when this written speech is presented orally, it will sound dull, awkward, and artificial; it will sound like someone reading a paper for class. Instead, we develop or create speeches. We work from outlines to plan the flow of ideas and keep the oral language style. Avoid writing out any more than necessary to keep the speech in a conversational style.

Most commonly, speeches are broken into 2-4  main points . The main points are  the major subdivisions of the thesis . Having too many main points can be overwhelming to the audience; fewer main points are more manageable for the speaker and the listener. Imagine hearing a speaker say, “Today I want to review 14 types of financial aid.” Chances are most audience members would feel a sense of dread over how long they assume the speech will be. If, however, that speaker groups those 14 types into 4, saying “Today I want to review four categories of financial aid,” most would find the thesis far less overwhelming.

Coordination and Subordination

The  main points  have two key issues. First, the main points are  coordinate  with each other,  meaning that they are of equal importance , justifying them being set off as separate points. Second, each main point is part of the thesis, and once they are addressed, they fulfill the thesis. The main points are  subordinate  to the thesis,  meaning that they fit within it and are part of it .

Organizing the Main Points

When developing the speech, a crucial step is to decide the order in which to present the main points. Speakers need to remember although they will have a thorough understanding of the content, they need to stop and think about what will work well with the given audience. Just because the speaker is well versed in the information does not mean the audience will understand it clearly, unless the speaker presents it in a well-planned structure based on the audience’s needs.

Clear organization is important for three reasons:

• It makes the information much more memorable for the audience. To remember information, we need it organized, and it is up to the speaker to provide the organization.
• It reduces the chance of the audience getting lost or confused. Once they are lost, it is extremely hard to get the audience back on track. Creating confusion is easy; reducing confusion is difficult.
• A well-organized speech is easier for the speaker to better recall the order of the ideas to be presented.

In ordering the main points, use a  logical idea development pathway . The speaker considers  which order of presentation will be most effective with the audience in leading them to an understanding of the material . There are no concrete rules about what does/does not work because it depends on the topic and audience, but there are some common ways to do this:

Both Informative and Persuasive Speeches

• Organize the speech  topically . Divide the speech into major subtopics and order them in a logical pattern . Start from specific and go broad or start broad and move to specifics. For example, to inform about a disease, you would start with background information, then on to the symptoms of the disease, and then look at the techniques for treatment. With persuasive speeches, each main point would be a reason the speaker’s thesis is correct. For example, if you were proving that a law should be enacted/enforced/repealed, each main point would be a unique reason for why this should happen.
• Organize the speech with the  cause/effect  format. For speeches  attempting to show two things are linked causally, tell us about the causes and the impacts of those causes . For an informative speech example, a speaker could inform an audience on how caffeine affects memory by discussing how caffeine works chemically and then how it interacts with the body. For a persuasive speech, the speaker could use the same structure to persuade the audience that artificial sweetener is bad for a person by talking about how it works and the effects on the body.

Informative Speeches Only

• Organize the speech  chronologically . For a process speech,  take us through it in time order , e.g., first step, second step, etc. Obviously, this works for any historically based informative speeches.
• Organize the speech  spatially . In describing a place or an object, take us through it by its location or structure, i.e.  breaking up the space that it inhabits . For example, if describing vacation opportunities in Minnesota, dividing the state into southern, central, and northern Minnesota provides structure to the information.

Persuasive Speeches Only

• Organize the speech with the  problem/solution  format. Using only two main points,  show us the problem being addressed, and then lay out the solution that is being used or advocated . For example, if a student wants to argue that college textbook prices are too high, they might first explain why they are expensive, then offer an alternative to using traditional bookstore texts.
• Organize the speech with the  problem/cause/solution  format. Using three main points,  show us the problem being addressed, then prove what causes or caused the problem, and then lay out the solution(s) to stop the causes.  For example, if you had the problem of childhood obesity, you would show the intensity of the problem, prove the causes of obesity (like a lack of activity or improper diet), then you would provide solutions to counteract the causes (like fun physical activities or nutritious food substitutes).
• The  “Attention” step  should get the audience’s attention as well as describe your goals and preview the speech. (This is technically not a “ main point ,” but the  introduction  section of the speech.)
• The  “Need” step  should provide a description of the  “problem”  as well as the consequences that may result if the problem goes unresolved. In this step, the speaker should also alert audience members to their role in mitigating the issue. (This would be considered the first  main point .)
• The  “Satisfaction” step  is used to outline your  “solutions”  to the problems you have previously outlined as well as deal with any objections that may arise. (This would be considered the second  main point .)
• In the  “Visualization” step , audience members are asked to imagine what will happen if your solutions are implemented and what will happen if they do not come to fruition. Visualizations should be rich with detail. (This would be considered the third  main point .)
• The  “Call to Action” appeal step  should be used to make a direct appeal for action. In this step, you should describe precisely how the audience should react to your speech and how they should carry out these actions. (This last step is included in the  conclusion  section of your speech.)

Regardless of how the speaker orders the main point, the goal is always the same, moving the audience along an idea development pathway that is logical, easy to follow, and enhances memory value and understanding.

The Substructure

The substructure of the speech is the content included within each main point. The substructure contains the actual information, data, and arguments the speaker wishes to communicate to the audience. Within the substructure, the speaker must continue to determine the best order for items to be presented so the speaker and the audience can follow the development of ideas. This is the core of the speech. How to use evidence and sources will be addressed in a later section.

Incorporating Transitions

Transitions are a vital component of any good speech. Their role is to verbally move the audience from point to point, keep the audience on track, and clearly lead the audience through the organization. It is important to have the audience on track from the start and to keep them on track. If a reader gets lost, they can simply go back and re-read, but in speaking, if the audience gets lost, it can be extremely hard to get them back on track.

In public speaking, we like to use  signpost  transitions which are  blatant transitions , such as “My second point is….” We are far less subtle in speaking than in writing.

There are five types of transitions we use in speaking:

“Today I will be telling you about some other forms of financial aid. I’ll be looking at special scholarships, work reimbursement programs, and grants designed for individuals in exceptional cases.”

Note the thesis and the brief reference to the three main points. Another version of a preview is incorporated directly into the thesis. For example,

“Today I will tell you about three forms of financial aid you probably have not considered.”

Although not as detailed as the first example, it does let the audience know there are three main points to be covered. Regardless of which type is used, a key to a good preview is that it is not overdone, and merely mentions what is coming up.  Do not over-preview.

• Thesis/Preview : This is a special transition used immediately after the thesis to preview the main points. Each point is briefly mentioned to let the audience know what is coming.
• Single Words/Phrases:  These are general transition terms used throughout the speech but in the substructure. These include terms and phrases such as “also,” “in addition to,” “furthermore,” “another,” and so on.
• Numerical Terms : Numbering is a common and effective way to aid an audience in keeping track of a series of points. Terms such as “first,” “second,” and “third,” can be highly effective in clearly identifying major points. The major danger with these is their overuse. If a speaker uses numerical terms as transitions between main points, then uses them again in the substructure, the audience is likely to get confused.

“One type of alternative financial aid is special scholarships.” “Another type of alternative financial aid is work reimbursement.” “Another type of alternative financial aid is special grants.”

When heard back-to-back, they seem redundant. There will be several substructure sentences between the main point statements, so when they appear, they jump out as main point markers.

• Parallel Structure :  This previous example is also considered parallel structure and is typically used for main point transitions. The main point statements are worded very similarly. Once the audience hears these similarly worded statements, they know they are moving into a new topic.
• Summary/Preview:  Summary/Preview transitions are an excellent choice for moving between main points. When you are leaving one main point to go to the next point, the speaker says one sentence in which the first half summarizes what was just covered, and the second half previews what is coming up. For example, “Now that we have looked at special scholarships, we can move on and consider reimbursements you can get from your workplace.” This is a very distinct, clean, and effective transition. Also, by stating the focus of the next main point, the speaker can now move directly into the sub-structure of the main point.

Key Terms & Concepts

• cause/effect (organization of a speech)
• chronologically (organization of a speech)
• logical idea development pathway
• main points
• Monroe’s motivated sequence
• problem/cause/solution format
• problem/solution format
• signpost transitions
• spatially (organization of a speech)
• substructure of a speech
• topically (organization of a speech)

Licensing and Attribution:  Content in this section is a combination of:

10.4: The Body  in Competent Communication (2nd edition)  by Lisa Coleman, Thomas King, & William Turner. It is licensed under a CC BY-NC-SA  license.

8.5: The Body   in Introduction to Communication (Green et al.) by Keith Green, Ruth Fairchild, Bev Knudsen, & Darcy Lease-Gubrud. It is licensed under a CC BY-NC  license.

Sociological Communication Copyright © 2023 by Veronica Van Ry is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How To Organize The Body Of A Speech

A speech (or presentation) generally falls into three parts, the introduction, the main body and the conclusion (beginning, middle and end). Each of these serves an integral and essential role with it's own unique function. The body of the speech is the biggest and is where the majority of information is transferred. Consequently, it requires careful thought and consideration as well as some imagination to organize the body of a speech effectively.

To aid in planning the body of your speech it can be helpful to make use of concepts and themes which run through the body of your speech providing structure and tying thoughts together in unified manner. This isn't to say that your delivery must be uniform throughout. For example, a speaker might use several characters from a popular movie, television series or play to illustrate how a proposal might impact people in various roles within an organization. The characters and the attitudes they portray may differ significantly but their common source provides a unifying factor that the audience will pick up on and appreciate.

The time to consider the way to organize the body of your speech is after you have selected and ordered the points you want to make. The best "organizers" act as a mechanism for the audience to grasp and remember what you say. Organizers make it easier to provide continuity between opening, body and ending. They help you connect with the audience quickly and are an aid to remembering the points you wish to make allowing you to deliver the speech with minimum use of notes.

Organization Ideas

Here are a few ideas for organizing a speech. Each has its own strengths and weaknesses and some may work better than others for a given topic or setting. They can be used individually or in combination. The list is far from complete and you should feel free to get creative and come up with your own ideas.

Acronyms : Organize your speech around an acronym with the individual letters representing a keyword which summarizes a component of your presentation. If at all possible, choose a word which is related in some way to your topic.

Color : Color can be used to organize a presentation and then be coordinated with props, visual aids and handouts. As an added bonus, many topics have associations with a particular color (environment - green) or have color as an important component (fine art, interior decoration). In such cases, using color as an organizational aid is quick and easy as well as being intuitively clear to your audience.

Issues : Issues can be financial, aesthetic, philosophical or political among others and can serve to simplify complex topics defuse areas where the audience has strong opinions or high emotions.

Opinions : Many topics have distinct vantage points depending upon a number of factors including, but not limited to, factors such as age, gender, political affiliation, faith, job function, etc. Exploring different view points can be excellent for political topics or topics related to changes in the workplace.

People : People can be actual, mythical, historical, political, or stereotypical. As with the illustration above, don't overlook well-known characters from literature, movies or television shows. You may also consider using characters based on stereotypical group behaviors. Examples of each of these include politicians, police detectives, teenagers and their concerned parents. Using characters can make for great entertaining speeches which derive humor from human frailties.

Places : People have a strong sense of place and often make generic associations with specific types of geography or with specific locations. Many topics, such as travel or history, are place-specific.

Problems and solutions : This is a good all-purpose organization and an excellent choice for emerging topics. It is flexible in that you don't necessarily need the same number of solutions as you have problems.

Shapes and patterns : Use shapes such as circles, squares, or triangles for identification and to illustrate relationships and how things work.

Storylines : Use a universal plot from literature, mythology, classic movies, popular novels or nursery rhymes. Alternatively, real stories and life experiences can make for powerful narratives.

Time : Try using themes from the past, present and future for topics that change over time. Create a project time line and compare it to significant calendar units such as the fiscal year.

Continue reading here: Speech Anxiety and Eliminating the What Ifs

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Readers' Questions

How to start a speech formally in the body part?

When starting a speech formally in the body part, you can follow these steps: Greet the audience: Begin your speech by acknowledging and addressing the audience. You can say, "Good morning/afternoon/evening, ladies and gentlemen" or use a more specific greeting depending on the occasion. Introduce the topic: Provide a brief overview of the topic you will be discussing. Clearly state the main focus of your speech and why it is important or relevant. Establish credibility: Share your credentials or expertise on the subject matter to establish your credibility as a speaker. This can help the audience understand why they should listen to you. Provide background information: If necessary, provide some context or background on the topic to ensure that your audience understands the subject matter and any terms or concepts you'll be referring to. Outline the main points: Briefly outline the main points or arguments you will be presenting during the body of your speech. This allows the audience to anticipate what's to come and follow your speech more easily. Transition: Use a smooth transition sentence or statement to segue into the first main point or argument you will be discussing. This helps the audience know that you are moving on to the core content of your speech. By following these steps, you can start your speech formally in the body part and provide a clear direction for your audience to follow throughout the rest of your presentation.

How to start the body oof a speech?

When starting the body of a speech, it is important to grab the attention of your audience and clearly outline the main points or arguments that you will be addressing. Here are a few key steps to begin the body of your speech effectively: Transition from the introduction: Begin by smoothly transitioning from your introduction to the body of your speech. Summarize what you have covered so far and provide a clear link to the main topic or the first point you will be discussing. Example transition: "Now that we have established the significance of the issue at hand, let's delve into the first aspect that requires our attention: the impact of climate change on our environment." State your main points: Clearly state the main points or arguments that you will be discussing in the body of your speech. This helps the audience understand the structure and flow of your speech and gives them an overview of what they can expect. Example statement of main points: "In the following moments, we will explore three key areas affected by climate change: rising sea levels, extreme weather events, and the loss of wildlife habitats." Provide supporting evidence or examples: Once you have introduced your main points, begin providing evidence or examples to support each point. This could include statistics, personal anecdotes, expert opinions, or real-life stories that illustrate the importance or impact of each point. Example supporting evidence: "To demonstrate the rising sea levels caused by climate change, data from XYZ research institute shows that the global average sea level has increased by 8 inches over the past century. This has resulted in coastal erosion, threatening the existence of numerous coastal communities." Develop each point: After presenting your evidence, develop each point in detail. Explain the causes, consequences, or solutions related to each main point. Provide further explanations, facts, or logical arguments to enhance the audience's understanding of the topic. Example development: "Extreme weather events, such as hurricanes and heatwaves, have become more frequent due to climate change. Not only do these events pose risks to human lives and infrastructure, but they also cause severe economic damages. For instance, in 2 020 alone, the United States experienced a record number of billion-dollar disasters, costing the nation an estimated $95 billion in damages." By following these steps, you can effectively start the body of your speech, capturing your audience's attention, and establishing a clear direction for your presentation. Remember to be concise, engaging, and well-prepared to ensure a successful delivery.

How to organize a public speech?

Choose your topic: It's important to pick a topic you feel comfortable speaking about to the public. Make sure you can speak confidently and enthusiastically. Research your topic: Once you've chosen your topic, research it thoroughly so you can be prepared and provide accurate information. Structure your speech: Put together a structure for your speech before you begin writing. Start with an introduction to give the audience an idea of what the speech will be about and then structure your main points and conclusion. Draft your speech: Start writing down your speech, keeping in mind your topic, research and structure. Rehearse your speech out loud to make sure it sounds natural and flows. Practice: Once you have your speech written, practice it a few times out loud. This will help familiarize you with the material so you can be more comfortable when speaking in public. Prepare props: If appropriate, use props to enhance your speech. Utilizing props can help you grab the audience's attention and emphasize important points. Be confident: Public speaking can be intimidating, but try to remain confident and speak clearly. Take a few deep breaths before beginning and remember to smile!

How to organize the body of a speech?

Begin with an introduction: Introduce the topic of the speech and pique the audience’s interest by providing an outline of the main points you will be discussing. Provide a thesis statement: Serve as the main point or main argument of your speech. Explain the main points: Provide evidence and examples to support each point. Transition between points: Make sure to provide clear transitions between each of your main points. End with a conclusion: Summarize the main points and provide a call to action.

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Chapter 10: Creating the Body of a Speech

Siddie Nam – Thinking – CC BY-NC-ND 2.0.

In a series of important and ground-breaking studies conducted during the 1950s and 1960s, researchers started investigating how a speech’s organization was related to audience perceptions of those speeches. The first study, conducted by Raymond Smith in 1951, randomly organized the parts of a speech to see how audiences would react. Not surprisingly, when speeches were randomly organized, the audience perceived the speech more negatively than when audiences were presented with a speech with clear, intentional organization. Smith also found that audiences who listened to unorganized speeches were less interested in those speeches than audiences who listened to organized speeches (Smith, 1951). Thompson furthered this investigation and found that unorganized speeches were also harder for audiences to recall after the speech. Basically, people remember information from speeches that are clearly organized—and forget information from speeches that are poorly organized (Thompson, 1960). A third study by Baker found that when audiences were presented with a disorganized speaker, they were less likely to be persuaded, and saw the disorganized speaker as lacking credibility (Baker, 1965).

These three very important studies make the importance of organization very clear. When speakers are not organized they are not perceived as credible and their audiences view the speeches negatively, are less likely to be persuaded, and don’t remember specific information from the speeches after the fact.

We start this chapter discussing these studies because we want you to understand the importance of speech organization on real audiences. If you are not organized, your speech will never have its intended effect. In this chapter, we are going to discuss the basics of organizing the body of your speech.

Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech, 29 , 148–161.

Smith, R. G. (1951). An experimental study of the effects of speech organization upon attitudes of college students. Speech Monographs, 18 , 292–301.

Thompson, E. C. (1960). An experimental investigation of the relative effectiveness of organizational structure in oral communication. Southern Speech Journal, 26 , 59–69.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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• How to outline a speech

Sample speech outline template

Get a printable. Learn how to outline a speech effectively.

By:  Susan Dugdale  

There's a printable sample speech outline template below for you to download, and use. 

Why? Because a well-completed outline becomes the backbone of your speech. You'll use it to  guide you logically, and carefully, through ALL the aspects you need to consider before you actually write the speech itself.

It will help you clarify what material you want to cover to fit your audience, and speech purpose, as well as help to effectively organize it.

What you'll find on this page:

• t he reasons for using a speech outline
• how to outline a speech : the 4 essentials steps involved in writing an outline - detailed sequential help, with examples, covering: 1. choosing a topic, 2. audience analysis, 3. choosing the best organizational pattern to fit your speech purpose, 4. what to put in each part of your speech: introduction, body and conclusion
• a  printable speech outline template to download  
• links to  2 completed examples of speech outlines  (a demonstration and a persuasive speech. Both with printable outlines to download.)
• a link to 7 completed examples of impromptu speech outlines , each with printable speech outline templates 
• links to more resources for preparing an effective speech  

Why bother writing a speech outline?

Because completing a speech outline is the first vital step toward preparing a successful speech.

It is often overlooked in a misguided attempt to get on with what is considered the real work: writing the speech, or the words you're going to say.

Despite what many people think, time spent completing an outline is not wasted.  Instead, it helps you save it. A nd sidestep any anxiety caused by inadequate preparation.

The process might appear daunting and horrifically time consuming but prepare a speech outline all the same.☺

What you'll learn about speech structure, matching content  to your speech purpose and your audience's needs will pay you back over and over again. I  promise you, having an outline will make giving a speech easier and less stressful. 

How to best use this page

Read the page all the way through to familiarize yourself with the terms and the process. When you're done, click the link at the foot of the page to download and print the blank sample speech outline template for your own use.

How to outline a speech: 4 essential steps

The process of outlining a speech is broken down into 4 essential steps.

(Click a heading to find out more about each one)

• deciding on your topic
• considering the audience and refining your topic to suit them
• deciding on the purpose of the speech
• choosing an organizational method to support your speech purpose
• opening greeting and attention getter
• defining your thesis statement (a summary of what your speech is about)
• establishing your credibility
• an overview and the benefit to the audience
• transition or link between introduction and body
• main ideas with supporting ideas
• examples and details
• summary of main points
• closer or call to action

Remember this old saying?

First: tell them what you're going to tell them. Second: tell them. Third: tell them what you told them.

A simple, or basic, speech outline follows that advice.

• 'Tell them what you're going to tell them' becomes your introduction
• 'Tell them' forms the body
• 'Tell them what you told them' is your conclusion

Step 1 - Preparation for writing a speech outline

You need to complete this step before you do anything else. It is made up of five smaller steps, each of them an important part of the overall process. The decisions you make at this point will have a major impact on the final outcome of your speech. 

By the time you are finished step 1 you will have:

• decided on your topic
• analyzed your audience
• refined your topic to meet the needs of your audience
• decided on the specific purpose of your speech
• chosen the best fitting of six organizational patterns to use - one matching your purpose and your material 

Start with choosing a topic

The place to begin is deciding what you are going to talk about.

For example, if you are a realtor (real estate agent) who has been asked to talk to a suburban community group residential real estate seems like a good logical topic to pick.

(If you don't have a topic in mind, go to speech topics . You'll find 100s of them ordered by speech type and theme.)

Put yourself to one side & focus on your audience

However, before you make a final decision considering more closely who will be listening to you makes better sense than assuming whatever you come up with will be right!

How do you really know what aspects of your topic are best suited to meet your audience's needs? Or what would be of real benefit for them to hear about?

The scope of the topic 'residential real estate' is huge.

Your speech could cover any number of sub-topics like: financial advice for first home buyers, how to thoroughly check a house before purchase, the rise of mortgagee default sales, the collapse of property development schemes, how to purchase properties for makeovers...

Analyze your audience

So before you settle on the exact topic of your speech analyze your audience .

Without analysis you are 'guessing' what would be interesting and relevant for them to hear.

Refine your topic

Using what you found out about your audience, decide on an aspect of your topic that will be of benefit to them and the angle you will take on it. Take care with this. One size does not fit all!

For example a speech on housing affordability which includes a step by step plan toward buying a first home will likely interest an audience of youngish, (late 20s- early 40s), people with steady professional incomes.

But for another audience, (e.g. one that is older, less financially secure, or younger and not ready to consider settling yet...), it could be completely inappropriate.

Minimize the risk of getting it wrong by finding out as much as you can about your audience.

Deciding on the purpose of your speech

What is the purpose of this speech? Why are you giving it?

Is it to persuade or inform? Is it to demonstrate, entertain, or welcome? Or is it a combination of these?

What do you want your speech to achieve? Is there a particular action you want people to take as a result of listening to you?

Your answers to all of these questions will dictate what organizational pattern you'll use for your speech, its content and tone.

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Choosing an organizational pattern or method

There are 6 basic organizational patterns or methods of arranging the body (main points) of your material. Choose the one most appropriate for your need.

1. Cause - Effect

Because event 'A' happened, event 'B' occurred.

• Because the driver was speeding, they crashed the car.
• Because of the earthquake, the city was destroyed.
• Because the minimum wage is low, families can not afford good health care.

2. Problem - Solution

The problem is 'X'. The answer is 'Y'.

• The problem is unaffordable housing. The solution is community funded housing complexes.
• The problem is unemployment. The solution is meaningful, sustainable education and employment programs.
• The problem is poor food choices. The solution is practical community outreach programs to teach people about nutrition, food buying, storage and preparation, along side living wages, educational and employment programs.

This pattern suits a broad topic which can be broken down into  naturally occurring sub-topics.

• The broad topic is 'Vocal Variety'. Its  sub-topics include rate of speech, use of pausing,  voice tone, volume, articulation...
• The broad topic is 'Organizational speech patterns'. Sub-topics could be problem-solution, cause- effect, logical...
• The broad topic is 'Residential real estate'. Its sub-topics could include houses for first-home buyers, how to apply for a mortgage, how to select the right neighborhood to buy in, the impact of high-density housing...

4. Spatial or geographic

Use this pattern for topics dealing with physical spaces.

• The 10 most popular tourist attractions in New Zealand.
• The European migration patterns of the 19th century.  
• The population shift from country to town in USA.

5. Time or chronological/sequential

These are either historical topics or demonstration speeches. The foundation of both is an ordered sequence of events.

For example:

• The history of women's suffrage in USA, the abolition of slavery 
• How to bake a cake, how to mend a puncture in a bicycle tire, or how to knot a tie 

6. Advantage - disadvantage

Use this pattern to examine the range of positive and negative aspects of an idea or event.

• What are the advantages and disadvantages of private schooling?
• What are the advantages and disadvantages of lowering the voting age?
• What is good about supporting local industry? What is negative about supporting local industry?

Step Two - Outlining the introduction

The 5 parts of preparing an introduction

1. greeting & attention getter.

How are you going to greet your  audience, grab their attention and compel them to listen?

You could use a rhetorical question, a startling statistic, a quotation or a humorous one-liner. To be effective it must be related to your topic and apt for your audience.

• Rhetorical question How many of you really are more afraid of public speaking than death?
• A startling statistic Apparently in USA 75% of the population experiences public speaking anxiety. Some just a little. And some a lot.
• A quotation Mark Twain famously said, there are only two types of speakers in the world: the nervous and the liars.
• Humorous Speaker of United States House of Representatives, Nancy Pelosi set a record for the longest speech on the House floor: 8 hours and 7 minutes. Relax. I only plan on taking 15 minutes of your valuable time. * * Be careful with humor. It will only work if it's appropriate; that is fitting for the occasion, and understood by the majority of your audience. For more about Nancy's record:  Nancy Pelosi's all-day marathon speech sets record as longest continuous speech since at least 1909.

For more on effective speech openings see: How to write a speech introduction - 12 of the best ways to start a speech

2. Thesis statement

This is a short summary of your speech topic and your point of view or angle.

Example:  

Green politics is no longer a fanciful fringe fad. It is a necessity.

3. Credibility

This segment establishes your right to speak on the topic. It cites your qualification or expertise.

Using myself as an example, I can speak about preparing speeches because I've written many over the past twenty or so years. Prior to becoming a professional speech writer , I taught high school level English and drama and I also belonged to the global public speaking club Toastmasters for a long time. 

4. Summative overview

This is a brief outline of the main points you are going to cover.

Today I am going to share with you three effective ways to lessen public speaking fear.

The first and second cover aspects of preparation: writing and rehearsal or practice: actually doing the work, rather than being frightened of it. ☺  The third is about the benefits of public speaking. 

5. Benefit(s)

What's in your speech for your audience? Why will they want to hear what you've got to tell them? Be specific. Tell them.

When you make a decision to speak up in public you also gain: confidence, the ability to take on leadership roles, a growing collection of presentation skills like story telling, how to use your voice, the ability to use props well, how to listen, how to craft a speech to meet the needs of specific audiences... In short, you release the potential to become a bigger and better you * .

( * For more see  14 benefits of public speaking .)

Step Three - Outlining the body of your speech

This is the heart of your speech, the place where you lay out what you want to share with your audience.

Generally three main ideas, along with supporting examples, work more effectively than  four or five or more.  If you have a number of them to choose from, go with your three strongest points. And if one of your final three is noticeably weaker sandwich it between the other two.

If you intend to use visual aids (slides showing graphs, tables or images), or actual props, mark them in too.

Note: If you're unsure about the exact nature of links or transitions and how they work or what they are, you'll find more about them, with examples, on my page how to write a speech

• Main Idea 3 - Supporting ideas - Details and examples - Visuals or props - Transition to...

Step Four - Outlining the conclusion of your speech

There are four parts to preparing an effective conclusion to your speech. Use them to draw together and summarize all the material from your introduction and the body of your speech, and end with a clincher! 

• Summary of main ideas These are the main points you covered in the body of your speech.
• Re-statement of thesis statement Use the statement from your introduction to reinforce your message.
• Re-statement of benefit to audience Remind the audience of the benefits they'll receive through carrying out whatever your propose. Again this comes from your introduction.
• Closer, Clincher or Call to Action This is your final sentence. To ensure your speech ends with a bang rather than a whimper check out this page on how to end a speech memorably. You'll find options and examples.

Get your printable sample speech outline template

This is a simple four page PDF of all four steps and their sub- headings with spaces for you to write your notes. Click to download and print your sample speech outline now.

2 completed examples of speech outlines

Use these links to go to a fully completed:

• demonstration speech outline example  on how to leave an effective voice mail message (with a free printable sequential demonstration speech outline template) 
• persuasive speech topic outline  example on overcoming public speaking fear using Monroe's Motivated Sequence (with a free printable MMS persuasive speech outline template)

Example impromptu speech outline patterns

Impromptu speech outline patterns - seven different structural formats, each with completed examples and a free blank printable outline for you to download and use. 

Other resources for preparing successful speeches

Planning and writing, rehearsing a speech.

Once you're done with planning, completing your sample speech outline and writing find out how to rehearse. A speech is a live performance. Rehearsal helps you expose and iron out glitches before you find them out the hard way - in front of your audience.

Speech evaluation

And if your speech is being assessed check out this standard speech evaluation form to see what aspects are likely to be judged and how a rating scale works.

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• How to write the body of an essay | Drafting & redrafting

How to Write the Body of an Essay | Drafting & Redrafting

Published on November 5, 2014 by Shane Bryson . Revised on July 23, 2023 by Shona McCombes.

The body is the longest part of an essay . This is where you lead the reader through your ideas, elaborating arguments and evidence for your thesis . The body is always divided into paragraphs .

You can work through the body in three main stages:

• Create an  outline of what you want to say and in what order.
• Write a first draft to get your main ideas down on paper.
• Write a second draft to clarify your arguments and make sure everything fits together.

This article gives you some practical tips for how to approach each stage.

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Table of contents

Start with an outline, write the first draft, write the second draft, other interesting articles.

Before you start, make a rough outline that sketches out the main points you want to make and the order you’ll make them in. This can help you remember how each part of the essay should relate to the other parts.

However, remember that  the outline isn’t set in stone – don’t be afraid to change the organization if necessary. Work on an essay’s structure begins before you start writing, but it continues as you write, and goes on even after you’ve finished writing the first draft.

While you’re writing a certain section, if you come up with an idea for something elsewhere in the essay, take a few moments to add to your outline or make notes on your organizational plans.

Prevent plagiarism. Run a free check.

Your goals in the first draft are to turn your rough ideas into workable arguments, add detail to those arguments, and get a sense of what the final product will actually look like.

Write strong body paragraphs

Start wherever you want

Many writers do not begin writing at the introduction , or even the early body paragraphs. Start writing your essay where it seems most natural for you to do so.

Some writers might prefer to start with the easiest section to write, while others prefer to get the most difficult section out of the way first. Think about what material you need to clarify for yourself, and consider beginning there.

Tackle one idea at a time

Each paragraph should aim to focus on one central idea, giving evidence, explanation, and arguments that relate to that idea.

At the start of each paragraph, write a topic sentence that expresses the main point. Then elaborate and expand on the topic sentence in the rest of the paragraph.

When you’ve said everything you have to say about the idea, move onto a new paragraph.

Keep your argument flexible

You may realize as you write that some of your ideas don’t work as well as you thought they would. Don’t give up on them too easily, but be prepared to change or abandon sections if you realize they don’t make sense.

You’ll probably also come up with new ideas that you’d not yet thought of when writing the outline. Note these ideas down and incorporate them into the essay if there’s a logical place for them.

If you’re stuck on one section, move on to another part of the essay and come back to it later.

Don’t delete content

If you begin to dislike a certain section or even the whole essay, don’t scrap it in fit of rage!

If something really isn’t working, you can paste it into a separate document, but keep what you have, even if you don’t plan on using it. You may find that it contains or inspires new ideas that you can use later.

Note your sources

Students often make work for themselves by forgetting to keep track of sources when writing drafts.

You can save yourself a lot of time later and ensure you avoid plagiarism by noting down the name, year, and page number every time you quote or paraphrase from a source.

You can also use a citation generator to save a list of your sources and copy-and-paste citations when you need them.

Avoid perfectionism

When you’re writing a first draft, it’s important not to get slowed down by small details. Get your ideas down on paper now and perfect them later. If you’re unsatisfied with a word, sentence, or argument, flag it in the draft and revisit it later.

When you finish the first draft, you will know which sections and paragraphs work and which might need to be changed. It doesn’t make sense to spend time polishing something you might later cut out or revise.

Working on the second draft means assessing what you’ve got and rewriting it when necessary. You’ll likely end up cutting some parts of the essay and adding new ones.

Check your ideas against your thesis

Everything you write should be driven by your thesis . Looking at each piece of information or argumentation, ask yourself:

• Does the reader need to know this in order to understand or accept my thesis?
• Does this give evidence for my thesis?
• Does this explain the reasoning behind my thesis?
• Does this show something about the consequences or importance of my thesis?

If you can’t answer yes to any of these questions, reconsider whether it’s relevant enough to include.

If your essay has gone in a different direction than you originally planned, you might have to rework your thesis statement to more accurately reflect the argument you’ve made.

Watch out for weak points

Be critical of your arguments, and identify any potential weak points:

• Unjustified assumptions: Can you be confident that your reader shares or will accept your assumptions, or do they need to be spelled out?
• Lack of evidence:  Do you make claims without backing them up?
• Logical inconsistencies:  Do any of your points contradict each other?
• Uncertainty: Are there points where you’re unsure about your own claims or where you don’t sound confident in what you’re saying?

Fixing these issues might require some more research to clarify your position and give convincing evidence for it.

Check the organization

When you’re happy with all the main parts of your essay, take another look at the overall shape of it. You want to make sure that everything proceeds in a logical order without unnecessary repetition.

Try listing only the topic sentence of each paragraph and reading them in order. Are any of the topic sentences too similar? Each paragraph should discuss something different; if two paragraphs are about the same topic, they must approach it in different ways, and these differences should be made clear in the topic sentences.

Does the order of information make sense? Looking at only topic sentences lets you see at a glance the route your paper takes from start to finish, allowing you to spot organizational errors more easily.

Draw clear connections between your ideas

Finally, you should assess how your ideas fit together both within and between paragraphs. The connections might be clear to you, but you need to make sure they’ll also be clear to your reader.

Within each paragraph, does each sentence follow logically from the one before it? If not, you might need to add new sentences to make the connections clear. Try using transition words to clarify what you want to say.

Between one paragraph and the next, is it clear how your points relate to one another? If you are moving onto an entirely new topic, consider starting the paragraph with a transition sentence that moves from the previous topic and shows how it relates to the new one.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
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• False cause fallacy
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• Speech Crafting →

How to Write an Informative Speech Outline: A Step-by-Step Guide

It’s the moment of truth — the anxiety-inducing moment when you realize writing the outline for your informative speech is due soon. Whether you’re looking to deliver a report on the migratory patterns of the great white stork or give a lecture on the proper techniques of candle making, knowing how to write an effective outline is essential.

That’s why we’ve put together this complete, step-by-step guide on how to write an informative speech outline. From selecting a topic to transitioning during your speech, this guide will have you well on your way to writing a compelling informative speech outline . So grab your pen and paper, put on your thinking cap, and let’s get started!

What is an Informative Speech Outline?

An informative speech outline is a document used to plan the structure and core content of a public speech. It’s used by speakers to ensure their talk covers all the important points, stays on-topic and flows logically from one point to another. By breaking down complex topics into smaller, concise sections, an effective outline can help keep a speaker organized, set objectives for their talk, support key points with evidence and promote audience engagement. A well-structured outline can also make a presentation easier to remember and act as an invaluable reminder if nerves ever get the better of the speaker. On one hand, an informative speech outline enables speakers to cover multiple ideas in an efficient manner while avoiding digressions. On the other hand, it’s important that speakers remain flexible to adjust and adapt content to meet audience needs. While there are some tried-and-tested strategies for creating outlines that work, many successful speakers prefer to tweak and modify existing outlines according to their personal preferences. In conclusion, preparing an informative speech outline can boost confidence and create an effective structure for presentations. With this in mind, let’s now look at how to structure an informative speech outline

How to Structure an Informative Speech Outline

The structure of your informative speech outline should be based on the points you need to cover during your presentation. It should list out all of the main points in an organized and logical manner, along with supporting details for each point. The main structure for an informative speech should consist of three parts: the introduction, body and conclusion.

Introduction

When starting to craft your structure, begin by introducing the topic and giving a brief synopsis of what the audience can expect to learn from your speech. By setting up what they will gain from your presentation, it will help keep them engaged throughout the rest of your talk. Additionally, include any objectives that you want to achieve by the end of your speech.

The body of an informative speech outline typically consists of three parts: main points, sub-points, and supporting details. Main points are the core topics that the speaker wishes to cover throughout the speech. These can be further broken down into sub-points, that explore the main ideas in greater detail. Supporting details provide evidence or facts about each point and can include statistics, research studies, quotes from experts, anecdotes and personal stories . When presenting an informative speech, it is important to consider each side of the topic for an even-handed discussion. If there is an argumentative element to the speech, consider incorporating both sides of the debate . It is also important to be objective when presenting facts and leave value judgments out. Once you have determined your main points and all of their supporting details, you can start ordering them in a logical fashion. The presentation should have a clear flow and move between points smoothly. Each point should be covered thoroughly without getting overly verbose; you want to make sure you are giving enough information to your audience while still being concise with your delivery.

Writing an informative speech outline can be a daunting yet rewarding process. Through the steps outlined above, speakers will have created a strong foundation for their speech and can now confidently start to research their topics . The outline serves as a guiding map for speakers to follow during their research and when writing their eventual speech drafts . Having the process of developing an informative speech broken down into easy and manageable steps helps to reduce stress and anxiety associated with preparing speeches .

• The introduction should be around 10-20% of the total speech duration and is designed to capture the audience’s attention and introduce the topic.
• The main points should make up 40-60% of the speech and provide further detail into the topic. The body should begin with a transition, include evidence or examples and have supporting details. Concluding with a recap or takeaway should take around 10-20% of the speech duration.

While crafting an informative speech outline is a necessary step in order for your presentation to run smoothly, there are many different styles and approaches you can use when creating one. Ultimately though, the goal is always to ensure that the information presented is factual and relevant to both you and your audience. By carefully designing and structuring an effective outline, both you and your audience will be sure to benefit greatly from it when it comes time for delivering a successful presentation .

Now that speakers know how to create an effective outline, it’s time to begin researching the content they plan to include in their speeches. In the next section we’ll discuss how to conduct research for an informative speech so speakers are armed with all the facts necessary to deliver an interesting and engaging presentation .

How to Research for an Informative Speech

When researching an informative speech, it’s important to find valid and reliable sources of information. There are many ways that one can seek out research for an informative speech, and no single method will guarantee a thorough reliable research. Depending on the complexity of the topic and the depth of knowledge required, a variety of methods should be utilized. The first step when researching for an informative speech should be to evaluate your present knowledge of the subject. This will help to determine what specific areas require additional research, and give clues as to where you might start looking for evidence. It is important to know the basic perspectives and arguments surrounding your chosen topic in order to select good sources and avoid biased materials. Textbooks, academic journals, newspaper articles, broadcasts, or credible websites are good starting points for informational speeches. As you search for information and evidence, be sure to use trustworthy authors who cite their sources. These sources refer to experts in the field whose opinions add credibility and can bolster your argument with facts and data. Evaluating these sources is particularly important as they form the foundation of your speech content and structure. Analyze each source critically by looking into who wrote it and evaluating how recent or relevant it is to the current conversation on your chosen topic. As with any research paper, one must strive for accuracy when gathering evidence while also surveying alternative positions on a topic. Considering both sides of a debate allows your speech to provide accurate information while remaining objective. This will also encourage audience members to draw their conclusions instead of taking your word for it. Furthermore, verifying sources from multiple angles (multiple avenues) ensures that information is fact-checked versus opinionated or biased pieces which might distort accuracy or mislead an audience member seeking truth about a controversial issue. At this stage in preparing for an informative speech, research should have been carried out thoroughly enough to allow confidently delivering evidence-based statements about a chosen topic. With all of this necessary groundwork completed, it’s time to move onto the next stage: sourcing different types of evidence which will allow you to illustrate your point in an even more helpful way. It is now time to transition into discussing “Sources & Evidence”.

Sources and Evidence

When crafting an informative speech outline, it is important to include accurate sources and valid evidence. Your audience needs to be sure that the content you are presenting not only reflects a clear understanding of the topic but is also backed up with reliable sources. For example, if you are speaking about climate change, include research studies, statistics, surveys and other forms of data that provide concrete evidence that supports your argument or position. Additionally, be sure to cite any sources used in the speech so that your audience can double-check the accuracy. In some cases, particularly when discussing sensitive topics, each side of the issue should be addressed. Not only does this make for a more balanced discussion, it also allows you to show respect for different points of view without compromising your own opinion or position. Presenting both sides briefly will demonstrate a comprehensive understanding of the subject matter and show your ability to present a well-rounded argument. Knowing how to source accurately and objectively is key to creating an informative speech outline which will be compelling and engaging for an audience. With the right sources and evidence utilized correctly, you can ensure that your argument is both authoritative and convincing. With these fundamentals in place, you can move on to developing tips for crafting an informative speech for maximum impact and engagement with the listeners.

Tips for Crafting an Informative Speech

When crafting an informative speech, there are certain tips and tricks that you can use to make sure your outline is the best it can be. Firstly, if you are speaking about a controversial issue, make sure you present both sides of the argument in an unbiased manner. Rely on researching credible sources, and discuss different points of views objectively. Additionally, organize and prioritize your points so that they are easy to follow and follow a logical progression. Begin with introducing a succinct thesis statement that briefly summarizes the main points of your speech. This will give the audience a clear idea of what topics you will be discussing and help retain their attention throughout your speech. Furthermore, be mindful to weave in personal anecdotes or relevant stories so that the audience can better relate to your ideas. Make sure the anecdotes have a purpose and demonstrate the key themes effectively. Acquiring creative ways to present data or statistics is also important; avoid inundating the audience with too many facts and figures all at once. Finally, ensure that all visual aids such as props, charts or slides remain relevant to the subject matter being discussed. Visual aids not only keep listeners engaged but also make difficult concepts easier to understand. With these handy tips in mind, you should be well on your way to constructing an effective informative speech outline! Now let’s move onto exploring some examples of effective informative speech outlines so that we can get a better idea of how it’s done.

Examples of Effective Informative Speech Outlines

Informative speeches must be compelling and provide relevant details, making them effective and impactful. In order to create an effective outline, speakers must first conduct extensive research on the chosen topic. An effective informative speech outline will clearly provide the audience with enough information to keep them engaged while also adhering to a specific timeframe. The following are examples of how to effectively organize an informative speech: I. Introduction: A. Stimulate their interest – pose a question, present intriguing facts or establish a humorous story B. Clearly state the main focus of the speech C. Establish your credibility– explain your experience/research conducted for the speech II. Supporting Points: A. Each point should contain facts and statistics related to your main idea B. Each point should have its own solid evidence that supports it III. Conclusion: A. Summarize supporting points B. Revisit your introduction point and explain how it’s been updated/changed through the course of the discussion C. Offer a final statement or call to action IV. Bibliography: A. Cite all sources used in creating the speech (provide an alphabetical list) Debate both sides of argument if applicable: N/A

Commonly Asked Questions

What techniques can i use to ensure my informative speech outline is organized and cohesive.

When crafting an informative speech outline, there are several techniques you can use to ensure your speech is organized and cohesive. First of all, make sure your speech follows a logical flow by using signposting , outlining the main ideas at the beginning of the speech and then bulleting out your supporting points. Additionally, you can use transitions throughout the speech to create a smooth order for your thoughts, such as ‘next’ and ‘finally’. Furthermore, it is important that each point in your outline has a specific purpose or goal, to avoid rambling and confusion. Finally, use visual aids such as charts and diagrams to emphasise key ideas and add clarity and structure to your speech. By following these techniques , you can ensure your informative speech outline is well organized and easy to follow.

How should I structure the order of the information in an informative speech outline?

The structure of an informative speech outline should be simple and organized, following a linear step-by-step process. First, you should introduce the topic to your audience and provide an overview of the main points. Next, give an explanation of each point, offer evidence or examples to support it, and explain how it relates to the overall subject matter. Finally, you should conclude with a summary of the main points and a call for action. When structuring the order of information in an informative speech outline, it is important to keep topics distinct from one another and stick to the logical progression that you have established in your introduction. Additionally, pay attention to chronology if appropriate; when discussing historical events, for example, make sure that they are presented in the correct order. Moreover, use transition phrases throughout your outline to help move ideas along smoothly. Finally, utilize both verbal and visual aids such as diagrams or graphics to illustrate complex knowledge effectively and engage your audience throughout your presentation.

What are the essential components of an informative speech outline?

The essential components of an informative speech outline are the introduction, body, and conclusion. Introduction: The introduction should establish the topic of your speech, provide background information, and lead into the main purpose of your speech. It’s also important to include a strong attention-grabbing hook in order to grab the audience’s attention. Body: The body is where you expand on the main points that were outlined in the introduction. It should provide evidence and arguments to support these points, as well as explain any counterarguments that might be relevant. Additionally, it should answer any questions or objections your audience may have about the topic. Conclusion: The conclusion should restate the purpose of your speech and summarize the main points from the body of your speech. It should also leave your audience feeling inspired and motivated to take some kind of action after hearing your speech. In short, an effective informative speech outline should strongly focus on bringing all of these elements together in a cohesive structure to ensure that you deliver an engaging presentation that educates and informs your audience.

What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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• / How To Organize The Body Of A Speech

How To Organize The Body Of A Speech

• November 17, 2010

Categories:

A speech (or presentation) generally falls into three parts, the introduction, the main body and the conclusion (beginning, middle and end). Each of these serves an integral and essential role with it’s own unique function. The body of the speech is the biggest and is where the majority of information is transferred. Consequently, it requires careful thought and consideration as well as some imagination to organize the body of a speech effectively.

To aid in planning the body of your speech it can be helpful to make use of concepts and themes which run through the body of your speech providing structure and tying thoughts together in unified manner. This isn’t to say that your delivery must be uniform throughout. For example, a speaker might use several characters from a popular movie, television series or play to illustrate how a proposal might impact people in various roles within an organization. The characters and the attitudes they portray may differ significantly but their common source provides a unifying factor that the audience will pick up on and appreciate.

The time to consider the way to organize the body of your speech is after you have selected and ordered the points you want to make.  The best “organizers” act as a mechanism for the audience to grasp and remember what you say. Organizers make it easier to provide continuity between opening, body and ending. They help you connect with the audience quickly and are an aid to remembering the points you wish to make allowing you to deliver the speech with minimum use of notes.

Organization Ideas

Here are a few ideas for organizing a speech. Each has its own strengths and weaknesses and some may work better than others for a given topic or setting. They can be used individually or in combination. The list is far from complete and you should feel free to get creative and come up with your own ideas.

Acronyms : Organize your speech around an acronym with the individual letters representing a keyword which summarizes a component of your presentation. If at all possible, choose a word which is related in some way to your topic.

Color : Color can be used to organize a presentation and then be coordinated with props, visual aids and handouts. As an added bonus, many topics have associations with a particular color (environment – green) or have color as an important component (fine art, interior decoration). In such cases, using color as an organizational aid is quick and easy as well as being intuitively clear to your audience.

Issues : Issues can be financial, aesthetic, philosophical or political among others and can serve to simplify complex topics defuse areas where the audience has strong opinions or high emotions.

Opinions : Many topics have distinct vantage points depending upon a number of factors including, but not limited to, factors such as age, gender, political affiliation, faith, job function, etc. Exploring different view points can be excellent for political topics or topics related to changes in the workplace.

People : People can be actual, mythical, historical, political, or stereotypical. As with the illustration above, don’t overlook well-known characters from literature, movies or television shows. You may also consider using characters based on stereotypical group behaviors. Examples of each of these include politicians, police detectives, teenagers and their concerned parents. Using characters can make for great entertaining speeches which derive humor from human frailties.

Places : People have a strong sense of place and often make generic associations with specific types of geography or with specific locations. Many topics, such as travel or history, are place-specific.

Problems and solutions : This is a good all-purpose organization and an excellent choice for emerging topics. It is flexible in that you don’t necessarily need the same number of solutions as you have problems.

Shapes and patterns : Use shapes such as circles, squares, or triangles for identification and to illustrate relationships and how things work.

Storylines : Use a universal plot from literature, mythology, classic movies, popular novels or nursery rhymes. Alternatively, real stories and life experiences can make for powerful narratives.

Time : Try using themes from the past, present and future for topics that change over time. Create a project time line and compare it to significant calendar units such as the fiscal year.

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How To Write A Speech Outline

Do you have a speech coming up soon, but don’t know where to start when it comes to writing it? 

Don’t worry. 

The best way to start writing your speech is to first write an outline.

While to some, an outline may seem like an unnecessary extra step — after giving hundreds of speeches in my own career, I can assure you that first creating a speech outline is truly the best way to design a strong presentation that your audience will remember.

Should I Write A Speech Outline?

You might be wondering if you should really bother with a preparation outline. Is a speaking outline worth your time, or can you get through by just keeping your supporting points in mind?

Again, I highly recommend that all speakers create an outline as part of their speechwriting process. This step is an extremely important way to organize your main ideas and all the various elements of your speech in a way that will command your audience’s attention.

Good public speaking teachers will agree that an outline—even if it’s a rough outline—is the easiest way to propel you forward to a final draft of an organized speech that audience members will love.

Here are a few of the biggest benefits of creating an outline before diving straight into your speech.

Gain More Focus

By writing an outline, you’ll be able to center the focus of your speech where it belongs—on your thesis statement and main idea.

Remember, every illustration, example, or piece of information you share in your speech should be relevant to the key message you’re trying to deliver. And by creating an outline, you can ensure that everything relates back to your main point.

Keep Things Organized

Your speech should have an overall organizational pattern so that listeners will be able to follow your thoughts. You want your ideas to be laid out in a logical order that’s easy to track, and for all of the speech elements to correspond.

An outline serves as a structure or foundation for your speech, allowing you to see all of your main points laid out so you can easily rearrange them into an order that makes sense for easy listening.

Create Smoother Transitions

A speaking outline helps you create smoother transitions between the different parts of your speech.

When you know what’s happening before and after a certain section, it will be easy to accurately deliver transitional statements that make sense in context. Instead of seeming like several disjointed ideas, the parts of your speech will naturally flow into each other.

Save Yourself Time

An outline is an organization tool that will save you time and effort when you get ready to write the final draft of your speech. When you’re working off of an outline to write your draft, you can overcome “blank page syndrome.”

It will be much easier to finish the entire speech because the main points and sub-points are already clearly laid out for you.

Your only job is to finish filling everything in.

Preparing to Write A Speech Outline

Now that you know how helpful even the most basic of speech outlines can be in helping you write the best speech, here’s how to write the best outline for your next public speaking project.

How Long Should A Speech Outline Be?

The length of your speech outline will depend on the length of your speech. Are you giving a quick two-minute talk or a longer thirty-minute presentation? The length of your outline will reflect the length of your final speech.

Another factor that will determine the length of your outline is how much information you actually want to include in the outline. For some speakers, bullet points of your main points might be enough. In other cases, you may feel more comfortable with a full-sentence outline that offers a more comprehensive view of your speech topic.

The length of your outline will also depend on the type of outline you’re using at any given moment.

Types of Outlines

Did you know there are several outline types? Each type of outline is intended for a different stage of the speechwriting process. Here, we’re going to walk through:

• Working outlines
• Full-sentence outlines
• Speaking outlines

Working Outline

Think of your working outline as the bare bones of your speech—the scaffolding you’re using as you just start to build your presentation. To create a working outline, you will need:

• A speech topic
• An idea for the “hook” in your introduction
• A thesis statement
• 3-5 main points (each one should make a primary claim that you support with references)
• A conclusion

Each of your main points will also have sub-points, but we’ll get to those in a later step.

The benefit of a working outline is that it’s easy to move things around. If you think your main points don’t make sense in a certain order—or that one point needs to be scrapped entirely—it’s no problem to make the needed changes. You won’t be deleting any of your prior hard work because you haven’t really done any work yet.

Once you are confident in this “skeleton outline,” you can move on to the next, where you’ll start filling in more detailed information.

Full-sentence outline

As the name implies, your full-sentence outline contains full sentences. No bullet points or scribbled, “talk about x, y, z here.” Instead, research everything you want to include and write out the information in full sentences.

Why is this important? A full-sentence outline helps ensure that you are:

• Including all of the information your audience needs to know
• Organizing the material well
• Staying within any time constraints you’ve been given

Don’t skip this important step as you plan your speech.

Speaking outline

The final type of outline you’ll need is a speaking outline. When it comes to the level of detail, this outline is somewhere in between your working outline and a full-sentence outline. 

You’ll include the main parts of your speech—the introduction, main points, and conclusion. But you’ll add a little extra detail about each one, too. This might be a quote that you don’t want to misremember or just a few words to jog your memory of an anecdote to share.

When you actually give your speech, this is the outline you will use. It might seem like it makes more sense to use your detailed full-sentence outline up on stage. However, if you use this outline, it’s all too easy to fall into the trap of reading your speech—which is not what you want to do. You’ll likely sound much more natural if you use your speaking outline.

How to Write A Speech Outline

We’ve covered the types of outlines you’ll work through as you write your speech. Now, let’s talk more about how you’ll come up with the information to add to each outline type.

Pick A Topic

Before you can begin writing an outline, you have to know what you’re going to be speaking about. In some situations, you may have a topic given to you—especially if you are in a public speaking class and must follow the instructor’s requirements. But in many cases, speakers must come up with their own topic for a speech.

Consider your audience and what kind of educational, humorous, or otherwise valuable information they need to hear. Your topic and message should of course be highly relevant to them. If you don’t know your audience well enough to choose a topic, that’s a problem.

Your audience is your first priority. If possible, however, it’s also helpful to choose a topic that appeals to you. What’s something you’re interested in and/or knowledgeable about? 

It will be much easier to write a speech on a topic you care about rather than one you don’t. If you can come up with a speech topic that appeals to your audience and is interesting to you, that’s the sweet spot for writing and delivering an unforgettable speech.

Write A Thesis Statement

The next step is to ask yourself two important questions:

• What do you want your audience to take away from your speech?
• How will you communicate this main message?

The key message of your speech can also be called your “thesis statement.”

Essentially, this is your main point—the most important thing you hope to get across.

You’ll most likely actually say your thesis statement verbatim during your speech. It should come at the end of your introduction. Then, you’ll spend the rest of your talk expanding on this statement, sharing more information that will prove the statement is true.

Consider writing your thesis statement right now—before you begin researching or outlining your speech. If you can refer back to this statement as you get to work, it will be much easier to make sure all of the elements correspond with each other throughout your speech.

An example of a good thesis statement might read like this:

• Going for a run every day is good for your health.
• It’s important to start saving for retirement early.
• The COVID-19 pandemic had a negative impact on many small businesses.

The second part of this step is to know how you will communicate your main message . For example, if your key point is that running improves physical health, you might get this across by:

• Citing scientific studies that proved running is good for your health
• Sharing your personal experience of going for a run every day

Your goal is for all of your sub-points and supporting material to reflect and support your main point. At the end of the speech, your audience should be appropriately motivated, educated, or convinced that your thesis statement is true.

Once you have a topic for your presentation and a good thesis statement, you can move on to the bulk of the outline.

The first part of your speech is the introduction, which should include a strong “hook” to grab the attention of your audience. There are endless directions you can go to create this hook. Don’t be afraid to get creative! You might try:

• Telling a joke
• Sharing an anecdote
• Using a prop or visual aid
• Asking a question (rhetorical or otherwise)

These are just a few examples of hooks that can make your audience sit up and take notice.

The rest of your introduction shouldn’t be too long—as a general rule of thumb, you want your introduction to take up about 10% of your entire speech. But there are a few other things you need to say.

Briefly introduce yourself and who you are to communicate why the audience should trust you. Mention why you’re giving this speech. 

Explain that you’re going to cover X main points—you can quickly list them—and include your thesis statement. 

You could also mention how long your speech will be and say what your audience will take away from it (“At the end of our 15 minutes together today, you’ll understand how to write a resume”).

Then smoothly transition into the body of your speech.

Next, you’ll write the body of your speech. This is the bulk of your presentation. It will include your main points and their sub-points. Here’s how this should look:

Your subpoints might be anecdotes, visual aids, or studies. However you decide to support your main points, make them memorable and engaging. Nobody wants to sit and listen to you recite a dry list of facts.

Remember, the amount of detail you include right now will depend on which outline you’re on. Your first outline, or working outline, doesn’t have to include every last little detail. Your goal is to briefly encapsulate all of the most important elements in your speech. 

But beyond that, you don’t need to write down every last detail or example right now. You don’t even have to write full sentences at this point. That will come in your second outline and other future drafts.

Your conclusion should concisely summarize the main points of your speech. You could do this by saying, “To recap as I finish up, today we learned…” and reiterate those primary points.

It’s also good to leave the audience with something to think about and/or discuss. Consider asking them a question that expands on your speech—something they can turn over in their minds the rest of the day. 

Or share one final story or quote that will leave them with lasting inspiration. Bonus points if your conclusion circles back around to your introduction or hook.

In other cases, you may want to end with a call to action. Are you promoting something? Make sure your audience knows what it is, how it will benefit them, and where they can find it. Or, your CTA might be as simple as plugging your Twitter handle and asking listeners to follow you.

Finally, don’t forget to say thank you to your audience for taking the time to listen.

Additional Helpful Speechwriting Tips

Your speech outline is important, but it’s not the only thing that goes into preparing to give a presentation. Take a look at these additional tips I recommend to help your speech succeed.

Use Visual Aids

Visual aids are a good way to make sure your audience stays engaged—that they listen closely, and remember what you said. Visual aids serve as an attention-getter for people who may not be listening closely. These aids also ensure that your points are sufficiently supported.

You might choose to incorporate any of the following in your talk:

• A PowerPoint presentation
• A chart or graph
• A whiteboard or blackboard
• A flip chart
• A prop that you hold or interact with

Don’t overdo it. Remember, your speech is the main thing you’re presenting. Any visual aids are just that—aids. They’re a side dish, not the main entrée. Select one primary type of aid for your speech.

If you decide to include visual aids, use your speaking outline to make a note of which items you will incorporate where. You may want to place these items on your working outline. They should definitely be on your full-sentence outline.

Keep Your Audience Engaged

As you write and practice your speech, make sure you’re doing everything you can to keep your audience engaged the entire time. We’ve already talked about including stories and jokes, using visual aids, or asking questions to vary your talk and make it more interesting.

Your body language is another important component of audience engagement. Your posture should be straight yet relaxed, with shoulders back and feet shoulder-width apart. Keep your body open to the audience.

Make eye contact with different people in the audience. Incorporate hand gestures that emphasize certain points or draw attention to your visual aids.

Don’t be afraid to move around whatever space you have. Movement is especially helpful to indicate a clearer transition from one part of your speech to another. And smile! A simple smile goes a long way to help your audience relax.

Practice Your Speech

When you’re done with speechwriting, it’s time to get in front of the mirror and practice. Pay attention to your body language, gestures, and eye contact. 

Practice working with any visual aids or props you will be using. It’s also helpful to make a plan B—for instance, what will you do if the projector isn’t working and you can’t use your slides?

Ask a friend or family member if you can rehearse your speech for them. When you’re through, ask them questions about which parts held their attention and which ones didn’t.

You should also use your speaking outline and whatever other notes you’ll be using in your speech itself. Get used to referring to this outline as you go. But remember, don’t read anything verbatim (except maybe a quote). Your speaking outline is simply a guide to remind you where you’re going.

Learn to Speak Like A Leader

There’s a lot of work that goes into writing a speech outline. That’s undeniable. But an outline is the best way to organize and plan your presentation. When your speech outline is ready, it will be a breeze to write and then present your actual speech.

If you’re looking for more help learning how to become a strong public speaker, I recommend my free 5 Minute Speech Formula . This will help you start writing your speech and turn any idea into a powerful message.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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How to Write a Persuasive Speech

Last Updated: August 25, 2024 Approved

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 79 testimonials and 84% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 1,533,553 times.

A persuasive speech is a speech intended to convince the audience to do something. Whether you want to get people to vote, stop littering, or change their minds about an important issue, persuasive speeches are an effective way to sway an audience. There are many elements that go into a successful persuasive speech. But, with some preparation and practice, you can deliver a powerful speech.

Preparing to Write

• Especially if your topic is a controversial one, it's a good idea to know the arguments on all sides of the issue. [1] X Research source Whatever argument you are making, you'll be more persuasive if you can address the views of the opposing side.
• Spend some time reading books or articles about your topic. You can go to the library and ask a librarian for help finding books, or just go online and find some articles. Make sure to use reliable sources, like major news organizations, or academic books or articles.
• Opinion-oriented sources, like editorials, talk radio, or partisan cable news, can be valuable for finding out what other people think about your topic. But, don't rely on them as your only source of information. They can be very biased. If you use them at all, make sure to read a variety of viewpoints on the matter, not just one side.

• For example, if your topic is recycling, it's important to know a lot about recycling. But, your speech will need to reflect exactly what you hope the audience will do. Are you trying to get people to vote in favor of a citywide recycling program? Or are you trying to convince them to sort out their glass and cans and put them in a separate bin? These will be different speeches, so having the goal spelled out early will help you craft your message.

• An audience that knows little about your topic will need more background information and simpler language. An audience made up of experts on the topic would likely find such a simple speech boring.
• Likewise, an audience that already supports your view on a topic will be easier to persuade to take some action. You won't need to convince them you are right, but only that they need to do something. By contrast, an audience that does not agree with you will need persuasion to even consider your point of view.
• For example, imagine you want to convince your audience to support a city-wide recycling program. If they already think recycling is important, you only need to convince them of the value of this specific program. But, if they don't care about recycling or oppose it, you will need to first convince them that recycling is worthwhile.

• Ethos. These are appeals to the audience's ethics or morals. For example: "Recycling is the right thing to do. Wasting our limited resources steals from future generations, which is immoral."
• Pathos. These are appeals to the audience's emotions. For example: "Think of the animals that lose their homes every day because of trees being chopped down. If we recycled more, we could save these beautiful forests."
• Logos. These are appeals to the audiences logic or intellect. For example: "We know that there is a limited supply of natural resources. We can make this supply last longer by recycling."
• You can rely on any one or some combination.

• The number of points you can make to support your position will be determined by how much time you have to speak.
• As a rule of thumb, three to four supporting points is usually a good number.
• For example, in the speech about recycling, your three main points might be: 1. Recycling saves resources, 2. Recycling reduces the amount of garbage, and 3. Recycling is cost-effective.

Writing your Speech

• An attention grabber. This could be a statement (or sometimes a visual) that gets your audience's attention. It can be a good idea to be a little startling or dramatic at the opening of your speech. For example, you might start with information (or pictures) showing how a nearby landfill is nearly full to capacity.
• A link to the audience. This is a means of showing that you have something in common with the audience. Show that you have a similar background or share an emotional connection of some kind. This will really depend on knowing your audience. For example, if you are a parent, speaking to other parents, you might emphasize the concern for your own children's future. If you share a common interest or ideological position with your audience, you can emphasize that.
• Your credentials. This is a means of showing that you are knowledgeable or an authority on the topic of the speech. Highlight the research you've done on your topic. If you have any personal or professional experience with the topic, be sure to emphasize that, too. In the recycling example, you might say "I've invested many hours studying the recycling issue and the types of programs available in other cities."
• Your goal. Explain to the audience what you hope the speech will accomplish. For example: "I hope by the end of my talk that you will agree that we need a city wide recycling program."
• A road map. Finally, tell the audience what the main points of the speech will be. For example, "I believe we must start a recycling program for these three reasons...."

• Arrange these points logically. Don't jump from one point to the next, and then back again. Instead, complete an argument, then move on to another that flows logically from it. [8] X Research source
• Use credible sources from your research to back the points you are making. Even if your point is more emotional (pathos), introducing some factual information will make your argument stronger. For example "Each year, 40,000 acres of beautiful forests are destroyed to make paper, according to a study from the American Recycling Institute."
• Use real life examples that the audience can relate to. Even an argument based on facts and logic (logos) should relate to the audience's lives and interests. For example: "In these hard economic times, I know many of you are afraid that a recycling program will mean a costly increase in taxes. But, the city of Springfield started a program like this one three years ago. So far they've seen an increase in revenue as a result of the program. Many residents have seen a decrease in their taxes as a result."

• Make sure that you describe opposing views fairly and objectively. Consider whether someone who actually holds that view would approve of the way you are describing their position. If you aren't sure, find someone who thinks that way and ask!
• For example, you would not want to say: "opponents of recycling just don't care if we waste our precious resources, or our money." That's not a fair description of their opinion.
• Instead, you might say: "opponents of recycling are concerned that the cost might be much higher than just using new materials," and then go on to offer an argument about why recycling might be the more cost-effective option.

• Don't just restate, verbatim, what you've already said. Instead, use this as an opportunity to reinforce the way your main points support your call to action. For example: "To sum up, I've shown you (points a, b, and c). These three undeniable facts point to a city-wide recycling program as the most sensible and ethical step we can take in helping create a more sustainable future. Please, join me in voting 'yes' on this program in November."

Delivering your Speech

• Try practicing in front of a mirror, so that you can see how you are delivering the speech. This can help you notice your facial expressions and body language. These can help or hinder your ability to get your message across.
• For example, you might notice you are slouching, or that that you fidget with your collar. These actions suggest to an audience that you aren't confident.
• Better still, record yourself with a video camera and watch the tape afterwards. This can help you see (and hear) where your delivery needs improvement. It has the benefit of providing audio, and also won't distract you as much as a mirror when you're speaking.
• Once you've practiced on your own a few times, try giving the speech to a small group of friends or family members. Ask for their feedback on your message and delivery.

• Generally speaking, this will mean dressing professionally. But, the degree of formality will vary. A speech to a film club to convince them to show your film won't require the same degree of formality as speaking to the executives of a movie distribution company. For the executives, you would want to wear a suit. For the film club, that might be overdoing it.

• Be friendly and make eye contact with the audience.
• Move around, where appropriate, but don't fidget or pick at your clothes or hair.
• Don't read the speech. It's okay to use a few notes to keep yourself on track, but your speech should be mostly memorized.
• Roll with the punches. If you make a mistake, don't let it derail your whole speech. This might be an opportunity to use a little humor. Then, move on.

• For example, if you want them to contact the mayor, demanding a recycling program, don't just ask them to do it. Give them stamped, addressed envelopes to send a letter, or cards with the mayor's phone number and email address. If you do this, many more people are likely to follow through.

Patrick Muñoz

Speak from your heart and connect with your audience. Look them in the eyes and really talk to them. Make sure you're comfortable delivering your speech and that you use a warm, confident tone.

Sample Template

Community Q&A

• Speak forward, projecting your voice toward the audience with confidence. Do not speak down toward the floor. Thanks Helpful 0 Not Helpful 0
• Try to cite sources for statistics and use credible, non-biased sources. Thanks Helpful 0 Not Helpful 0
• While researching your audience, learn what motivates them. Try to motivate them with the same ideas and values that they already hold dear. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

• If you have a nervous laugh, be careful to control it during your speech. Otherwise, your audience will likely think what you have to say isn't important.

• Avoid being confrontational, when possible. Don't be sarcastic or mocking when discussing viewpoints other than your own. This can be alienating to your audience, even those who may agree with you. Thanks Helpful 55 Not Helpful 17
• Don't be pompous or arrogant during your speech. Be humble, and be open to questions, suggestions, and feedback. Thanks Helpful 1 Not Helpful 1

You Might Also Like

• ↑ https://www.yourdictionary.com/articles/persuasive-speech-writing-steps
• ↑ https://www.apsu.edu/writingcenter/writing-resources/Persuasive-Speech-Outline-Editable.pdf
• ↑ https://www.comm.pitt.edu/persuasive-speaking
• ↑ https://courses.lumenlearning.com/wm-publicspeaking/chapter/structure-of-a-persuasive-speech/
• ↑ https://www.speechanddebate.org/wp-content/uploads/Tips-for-Writing-a-Persuasive-Speech.pdf
• ↑ https://open.lib.umn.edu/communication/chapter/11-2-persuasive-speaking/
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://open.maricopa.edu/com225/chapter/persuasive-conclusions/
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/14-1-four-methods-of-delivery/
• ↑ https://www.comm.pitt.edu/speech-anxiety
• ↑ https://opentext.ku.edu/speakupcallin/chapter/chapter-13-persuasive-speaking/

About This Article

To write a persuasive speech, start with a strong opening that will make your reader want to pay attention, including an attention grabber, your credentials, the essay's goal, and a road map for the essay. Next, offer persuasive evidence or reasons why the reader should support your viewpoint. Arrange these points logically, use credible sources, and employ some real life examples. Additionally, address counter-arguments to show that you’re looking at the topic from all sides. Finally, conclude by clearly letting the audience know how to put your ideas into action. To learn how to involve your audience when you deliver your speech, keep reading. Did this summary help you? Yes No

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Grow » thrive, 7 steps to writing a great speech.

These seven steps will help you write a memorable and effective speech.

If you’re preparing for a presentation, the work really begins when you sit down to write your speech. A great speech will engage the audience and can lead to greater personal and professional success. Here are seven steps to writing an effective speech.

Know what your core message is

When preparing to write a speech, you want to start by thinking about the core message you want to share. Your core message should be a topic you’re knowledgeable and passionate about and one that’s relevant to your audience.

The topic should be delivered in a way that’s easy to understand and concise. Ideally, your audience should be able to explain what the speech was about in just one or two sentences.

Think about your audience

Next, you want to learn as much as possible about your audience because this will inform how you deliver the speech. The language you use and the examples you share will depend on the audience you’re speaking to.

As you learn more about your audience, you want to consider the circumstances that brought them together. Are they gathering for a business conference, or is it for a charity event? How big will the audience be, and how knowledgeable are they about the subject you’re speaking on?

[Read more: How to Give a Great Presentation ]

Do your research

The amount of research you complete will depend on how familiar you are with your topic. But even if it’s a topic you know inside and out, it’s a good idea to do at least some research. This will help you gather new information and come up with unique and fresh ideas.

The amount of research you complete will depend on how familiar you are with your topic. But even if it’s a topic you know inside and out, it’s a good idea to do at least some research.

Come up with an outline

Now it’s time to organize your information and ideas into a detailed outline. Organizing your information will make it easier once it’s time to sit down and write the speech. Your outline should include three main parts:

• Introduction : The introduction sets the stage for the information you’ll be sharing. It’s a good idea to start with a story that will catch your audience’s attention. From there, you can outline what you’ll be sharing and the conclusion you’ll reach.
• Body : The body of your speech is where you’ll highlight the overarching points you’re trying to make. But be careful not to throw too much information at your audience — two to three main points are enough.
• Conclusion : During the conclusion, you’ll summarize your core message and what the audience should take away from the speech. Look for ways to end your speech on a strong note, so the audience understands why this topic matters and how they can take action.

Write a draft

Once you have an outline, you can begin drafting your speech. Don’t try to make your speech perfect during the drafting stage — just try to get your ideas on paper. You can come back to revise and improve your speech later.

Choose a presentation tool

If you’re speaking in a professional setting, you’ll likely want to compliment your speech with a presentation tool like PowerPoint. Using a slide deck is a great way to add a visual element to your speech that will further engage the audience. Using a template can make it easier to develop a well-designed slide deck.

[Read more: 6 Business Presentation Tools for Small Businesses ]

Practice and revise

Great speeches take time to write, so you should plan to practice and revise your speech as needed. You can practice your speech in front of a friend or family member, ask for their feedback, and then adjust your speech accordingly.

As you’re revising, focus on using conversational language and short sentences. Look for any areas that are too general or vague, and try to come up with specific examples that will back up your core message.

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Pretty In Pink: Gov Whitmer’s pink lipstick goes viral after DNC speech

Gov whitmer’s pink lipstick goes viral.

Her short DNC speech was met with cheers and applause. However, on social media, all the buzz was about her hot pink lipstick.

DETROIT (FOX 2) - Before Vice President Kamala Harris formally accepted the Democratic nomination for president Thursday night at the DNC, Gov. Gretchen Whitmer took center stage, delivering a bold speech to a packed United Center. 

"In Lansing, they call me governor," she said at the podium. "But in Detroit, they all me  Big Gretch ."

Her short speech was met with cheers and applause. However, on social media all the buzz was about her hot pink lipstick

"Just a fun pop of pink. It has a nice blue undertone to it. You can kind of compare it to our  Bawse Lady . It’s also very successful with that same blue base," said Breiana Hunt, assistant manager of The Lip Bar. "It doesn’t look the same on any two people, kind of like me and you, which I really love about it."

Hunt said once people learned that it was from The Lip Bar, a Black and women-owned business in downtown Detroit, people have been requesting it non-stop

"It’s been crazy. Lots of DMs, of course on Instagram," Hunt said. "Lots of people call in asking ‘Hey what’s that Big Gretch color? What’s that Big Gretch color?’"

She tells them that it’s actually called  Playmate  but fans have already dubbed it The  Big Gretch . 

"Big Gretch is what we’re calling it now for big reasons, of course, very much so. I think she, she earned the name and the title," Hunt said. "She likes to get things done when she’s in that color. I feel like when we see her in this color, she means business all the time.

FOX 2 reached out the Gov. Whitmer’s office for a comment on the popular pink color and the overnight sensation it became. They provided the following statement.

"The governor is proud to collaborate with The Lip Bar, a local Black women-owned business in Detroit, on a bold shade to celebrate women showing up as their authentic selves, no matter where they are. As she writes in her new book, True Gretch, fuchsia was her mother‘s power color. It is the shade that the governor wears to get shit done, and it was prominently featured during her reelection in 2022. The governor is thrilled that The Lip Bar has seen an outpouring of support due to this partnership, and she will continue to support small businesses anyway she can."

Hunt said the Lip Bar is grateful for her support. And, they appreciate that anytime she’s in Detroit she either stops in herself to pick one up are has a staff member do it for her. 

Hunt said fans can purchase the lipstick themselves either at their store downtown or at Target, Walmart or online.

"She give lots of people a reason to look up to her and kind of be interested in what she’s saying, whether it be on Facebook or TikTok, on the news or wherever you may see her at," Hunt said. "I’ve even had friends send me TikToks like "isn’t this you guys like in terms if the Lip Bar and I’m like yeah that us."

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How Kamala Harris Is Preparing for the Biggest Speech of Her Life

Her convention address on Thursday will tell the story of her middle-class upbringing, cast the 2024 race as the future versus the past and appeal to patriotism.

• Share full article

By Shane Goldmacher

Reporting from the Democratic National Convention in Chicago

• Aug. 22, 2024

Kamala Harris often leans on a favored phrase to focus her team before beginning an important project: “What business are we trying to accomplish here?”

In deciding what to say in the most important speech of her life on Thursday, the vice president’s answer has been threefold, aides said: tell her life story, frame her contest with Donald J. Trump as one pitting the future against the past and reclaim the banner of patriotism for the Democratic ticket.

Ms. Harris has been taking her convention address so seriously that she has held rehearsals complete with teleprompters in three different time zones.

Soon after she became a presidential candidate one month ago, she told advisers that she saw this speech and any fall debates as the most pivotal moments of the abbreviated race, according to three people familiar with her thinking. But in reality, she saw this speech as crucial for even longer than that. The earliest draft of her convention remarks had first circulated back when Ms. Harris was still just a vice president seeking a second term as President Biden’s No. 2.

Now, the reworked address will represent Ms. Harris’s biggest turn on the national stage since her sudden ascent to the top of the Democratic Party as she prepares to take on Mr. Trump in an election just 75 days away.

The preparations over both her message and her delivery have been intensive. Adam Frankel, a former speechwriter for former President Barack Obama and now an adviser to Ms. Harris, is the lead writer of the address, taking input and suggestions from a wide variety of others. But the vice president herself has workshopped the speech nearly line by line, two people familiar with the preparations say.

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