brand me presentation examples

25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

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Coverse – Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

This is a modern pitch deck template for branding presentations. It’s especially perfect for modern, urban clothing brands and fashion brands to present their brand identities. The template includes 32 unique slides and it comes in PowerPoint and Google Slides formats.

Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

A very colorful and stylish brand presentation template for PowerPoint and Google Slides. This template features 28 unique slides full of gradient colors and stylish typography. It’s perfect for presenting social media branding guidelines for modern businesses.

Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

Even though this PowerPoint template is designed with sports brands in mind, you can easily customize the slides to create presentations for many other types of brands as well. It also comes in Google Slides format.

👀 Turn any prompt into captivating visuals in seconds with our AI-powered design generator ✨ Try Piktochart AI!

How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

• Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
• Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
• Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
• Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
• Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

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20+ Brand Presentation Templates (For PPT, Keynote & More)

In the dynamic world of branding, the effectiveness of your presentation plays a critical role in determining the success of your brand strategy. Whether you’re a new startup looking to establish your identity or an existing business aiming to pivot or expand, a well-structured and engaging brand presentation can make all the difference. This post is designed to help you take your brand presentations to the next level, with a comprehensive collection of versatile presentation templates.

We’ve scoured the internet to bring you over 20 top-notch brand presentation templates suitable for various presentation platforms – from PowerPoint (PPT) to Keynote and beyond. These templates are designed to accentuate your brand’s unique features and help articulate your vision compellingly. They not only save you precious time but also ripple a more professional vibe to your audience.

Whether you are on a lookout for free or paid templates, this list has got you covered. Curated with care, these templates promise to deliver your brand narrative effectively, while ensuring your presentations never fail to impress. So, let’s dive in and explore these creative assets to master the art of presenting your brand.

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Clean Business PPT

Ciri PPT Template

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Agency Portfolio PPT

The X Note Template

Bolo PPT Template

Vaselina brand presentation.

The Vaselina Brand Presentation is a meticulously designed asset offering an ultra-modern and professional layout. It features 20 unique designs, image placeholders, and numerous layout and text variations. Key assets include business guideline pages, easy customization, and full HD quality. This user-friendly presentation, created with Slidemaster, does not include preview images. Free support is provided for further convenience.

Nanase Brand Presentation

The Nanase Brand Presentation offers an ultra-modern, professionally designed template that’s built with painstaking attention to detail. This multipurpose offering can be utilised for various presentation needs—from business to branding. It boasts 35 unique layouts, easy image placeholders, and full customization including color changes. Its user-friendly design ensures you can create a professional, high-definition presentation with ease.

Consulting Brand PPT Template

Offered by a third party, the Consulting Brand PPT Template is a versatile tool for business presentations. Featuring 37 editable pages in a contemporary 16:9 aspect ratio and a professional blue theme, this template allows for easy customization. From drag-and-drop image insertion to editable charts and resizable graphics, it’s designed for total convenience. Please note, images from the demos are not included.

Branding – Presentation Template Bundle

The Branding – Presentation Template Bundle is a versatile tool that seamlessly integrates with PowerPoint, Keynote and Google Slides. It offers 90 unique custom slides with intuitive image placeholder functionality, making adding visuals to your presentation a breeze. With its theme colour options, you can customize your slides according to your preference or branding, ensuring your presentation is both impactful and professional.

Luminor Brand Presentation Keynote

The Luminor Brand Presentation Keynote template is a minimalistic yet creative solution for companies or individuals looking to showcase their projects. It comes with 23 unique slides, easy customization options, and supports a 16:9 screen ratio. The template offers features such as drag-and-drop image placement, free font use, and animated transitions. The pack includes the main .key file and a useful documentation PDF.

Yeloma – Branding Presentation

Yeloma – Branding Presentation Template Powerpoint is perfect for various purposes including business, fashion, or startups. It offers a clean, elegant look with a unique design ideal for enhancing your presentations. Its features encompass 31 total slides, full HD, free web fonts, and a professionally laid out, editable and resizable graphics. Remember to install necessary Google Fonts before use. The powerpoint file (ppt) is what you’ll receive; image and photo are not included.

Bara Brand Presentation

Bara Brand Presentation is a versatile, professional-quality asset boasting a modern and unique design. Offering 20 individual layouts, room for image placeholders, and a 1920X1080px ratio, this asset is crafted with Slidemaster for easy drag-and-drop customization. The package also provides various layout and text variations, business-guidelines pages, and free support, giving you the utmost versatility in your presentations.

Stint Creative Brand Presentation

Stint Creative Brand Presentation is a versatile, high-resolution template with a minimalist design perfectly tailored for fashion or lifestyle brands. This one-of-a-kind pitch template, filled with careful color choices, unique styles, and classy typefaces, offers an eye-catching on-screen or print display. It offers entirely customizable, modern slides with drag and drop image placeholders and plenty of useful features for your marketing and business strategies.

NO BRAND – Google Slides Presentation

The NO BRAND – Google Slides Presentation is a powerful, professional solution for creating presentations in just minutes, not hours. Boasting a striking, contemporary design, this template offers over 40 unique, fully responsive, wide-screen slides which are also easy to edit. It comes with pixel-accurate master slide options allowing drag-and-drop image upload for added efficiency. Note, images are not included due to Envato policy.

Luminor Brand Presentation for Powerpoint

The Luminor Brand Presentation for PowerPoint is a versatile, minimalist template perfect for businesses or personal projects. Tailored to exhibit and promote to potential clients or partners, this template features 23 unique slides, an easy drag-and-drop interface for images, and customizable animation and transitions. It includes a 16:9 screen ratio and a file documentation for ease of use.

Brand Guidelines Presentation

The Brand Guidelines Presentation Template is a dynamic, easy-to-use tool that effortlessly showcases your work and company profile in a sleek, modern design. The template includes customizable photo layouts, infographics, tables, vector icons and diagrams. It offers 24 slides and an image-change feature, all adaptable to both technical and non-technical users. This resource is compatible with Microsoft PowerPoint and can be used on both iMac and Windows systems.

Picolor Brand Presentation Template

The Picolor Brand Presentation Template is a versatile, professionally designed tool ideal for a variety of presentations, from business to branding. Crafted with precision and a keen attention to detail, the template includes 50 unique slides, customizable themes and colors, high-quality media placeholders, and a strong emphasis on typography. This user-friendly, HD template will make any presentation shine. Please note, preview images aren’t included.

Brand Guidelines Presentation Template

The Brand Guidelines Presentation Template is a versatile and professional tool for presenting your work or company profile. It boasts an array of features, including creative photo layouts, infographics, tables, and vector icons. This easy-to-use template, which comes in various formats for tech-savvy and non-tech users, elevates your presentation to the next level with its contemporary design and user-friendly, drag-and-drop editing system.

Brand Strategy Template

The AURA Brand Strategy Template is a modern, professionally designed PowerPoint presentation specifically tailored for creative portfolios or showcases. It boasts a range of features such as drag-and-drop photo replace, a customizable theme color, and 32 editable slides. The template, which is designed in a 16:9 format with a cool resolution of 1920 x 1080 pixels, incorporates minimalistic design with free fonts and resizable vector elements.

Brand Identity and Proposal Presentation

The Brand Identity Proposal is a versatile and professionally designed template perfect for brand development and promotion activities. You can easily tailor the template according to your needs, with all necessary files included for a swift set-up. The download comes with a web or screen size Brand Proposal template presentation and helpful tutorial files. Feel free to modify or retain its original design.

Brand Guide Lines Presentation

The Brand Guide Lines Presentation is a versatile and customizable asset, offering 50 editable pages catering to a 16:9 aspect ratio. With a size of 34×19 cm and a resolution of 1920×1080 px, it’s easy to update with simple drag and drop functionality. Please note, images used in the demo are not included.

Brand Manual PowerPoint Presentation

The Brand Manual PowerPoint Presentation Template is a versatile tool designed for a range of applications, such as corporate business presentations, company profiles, project proposals, digital marketing, and more. It features 30 editable slides, a 16:9 widescreen format, and a simple drag and drop interface. With recommended free web fonts, Master Slides basis, and easy picture placeholders, it’s built to be easily customizable according to your needs.

Brand Guidelines

The Brand Guideline Presentation Template is a easy-to-use, creative tool that allows you to professionally showcase your brand. With an appealing minimalist design, just add your logo, choose your brand colors, and select your typography. It features 28 unique slide formats, all with a 16:9 ratio and resizable vector elements. The template can be easily customized and exported in pdf or pptx format to present to clients.

Brand Strategy Presentation

The Brand Strategy Presentation Template is a minimalist design tool that allows you to effortlessly create a brand proposal for your client. Simply add your logo, images, brand colors and typography to get started. This flexible toolkit includes a full HD 16:9 ratio, 22 unique slides, reusable vector elements, and more. It can be customized and exported in PDF or PPTX formats.

Brand Guideline PPT

The Brand Guideline Presentation is an essential tool for establishing your brand identity. Designed with a minimalistic approach inspired by the classic Aesop brand, it allows you to easily insert your logos and images, and modify colors and typography. The template consists of various sections including a portfolio and resume, and features 25 unique slides, all vehicles for showcasing your brand. Microsoft Powerpoint compatible for effortless editing, this creative asset simplifies the task of brand guideline creation, leaving more time for you to focus on other aspects of your brand development.

Brand Keynote Guidelines

The Brand Keynote Guidelines is a user-friendly tool designed to streamline your branding work. It provides a customizable template where you can effortlessly input your logo and images, aptly define your brand colours and typography, and even comfortably manage your photography style. Essentially, it packs six sections complimented with 30 slides that are easily adjustable. A tool compatible with both Apple & Windows machines, promises a full HD experience while abolishing the need for any professional designing skills.

Brand Proposal Presentation

The Brand Proposal Presentation Template is a tool designed to simplify the creation of brand pitches. This plug and play template, which sports a minimal design inspired by the Aesop brand, allows easy incorporation and editing of logos, images, colour schemes, and typography. With sections such as ‘Special Service’, ‘Team Management’, and ‘Data Chart & Infographic’, this comprehensive template suits a variety of clients and can be easily exported as a pdf or pptx.

Brand Analysis and Business Template

The Brand Analysis and Business Template is a professionally designed PowerPoint template ideal for presenting brand guidelines. It features a clean, creative, and simple design with 25 unique slides, a master slide layout, theme color, and a full HD 16:9 ratio. All elements are resizable vectors and the template allows easy photo replacement, and color change to suit your brand aesthetic.

The Brand Guidelines Presentation is a versatile and easily-editable tool offered by a third-party. Included are a total of 22 slides, with resizable graphics and recommended free web-fonts based on Master Slides. The 16:9 wide screen ratio design includes picture placeholders and Google fonts. For your convenience, the package contains a Google Slide .PPTX file, and a Documentation File to simplify editing. Please note, images included in demonstration are not available in actual files.

Effective Brand Deck Examples (+ Templates & Guide)

Explore practical examples of branding decks, instantly usable as templates. Gain insights on what to include to make a compelling branding pitch deck.

7 minute read

helped business professionals at:

Short answer

What is a branding pitch deck?

A branding pitch deck is a presentation that showcases your company's brand identity, values, and goals to potential partners or investors. It highlights key elements like logo, color schemes, and messaging, aiming to secure buy-in and ensure consistency.

Clear brand communication is key to success in other business areas

Whether you’re trying to rope in new clients, attract top talent, or lock down savvy investors, one thing's crystal clear: your brand's message has to be spot on.

Without a consistent brand voice and guidelines, your message can easily fall flat, leaving your audience more puzzled than impressed.

This post has got everything you need to nail your branding pitch deck, complete with customizable examples of branding decks you can use to make your own.

Let’s get started!

What to include in a branding pitch deck?

Introduction: Start with a quick overview of your brand and what you aim to achieve with this presentation.

Mission and vision statements: Share your brand’s main purpose and where you hope it will go in the future.

Brand values: List the core principles that guide how your business operates and makes decisions.

Target audience: Describe your ideal customers, including their age, interests, and other key traits.

Market analysis: Give an overview of your industry, your main competitors, and where your brand fits into the mix.

Brand story: Tell the story of how your brand came to be, including key moments and achievements.

Visual identity: Explain the elements that make up your brand's appearance, such as logos, colors, and typography.

Brand messaging: Explain the main messages your brand uses to talk to customers and the style you use to communicate.

Product or service overview: Present your main products or services, focusing on what makes them unique and what problem they solve.

Customer testimonials: Include comments from customers to show that people trust and value your brand.

Future goals: Talk about what you plan to achieve next and how you want to grow your brand.

Next steps: Finish with a clear call to action or outline the steps you hope the viewer will take after reviewing the deck.

What does a branding deck look like?

A successful branding deck is designed to be an engaging, interactive experience. It combines compelling text, high-quality images, and multimedia elements like videos and clickable links to captivate viewers.

The layout is intuitive, guiding users smoothly through a coherent story about your brand, making every slide count in communicating your brand's message.

Here’s an example of a successful branding deck:

Brand deck examples that impress your audience

A great brand deck is all about clarity and engagement. It should clearly convey your brand's message while connecting with your audience on an emotional level.

The branding deck examples we're about to explore really hit the mark on both fronts. They blend smart design with compelling content to grab attention and make a memorable impression.

Nokia rebranding brand guidelines deck

If you still associate the word “Nokia” with those indestructible brick phones that used to be all the rage back in the 90s, think again.

A few years ago, Nokia sold their phone brand to Microsoft to focus on other business areas, like providing equipment to telecom operators.

They eventually decided to cut all ties with their image of “phone makers” and recently presented their new visual identity.

We took the liberty of creating a rebranding deck inspired by Nokia’s new brand guidelines. And, if I may say so myself, it’s exactly what a successful branding pitch deck should look like.

What I especially love about this deck is the scroll-based design. What it means in plain terms is that it unfolds like a book, complete with chapters for every single aspect of their new visual identity that you can explore at your own pace.

And if you’d like to try and replicate their success? It’s even got a nifty do’s and don’ts section that uses grayed-out content to guide you through. Honestly, I find it absolutely brilliant.

Branding pitch deck

Remember when customizing a pitch deck felt like you needed a degree in graphic design? Well, those days are long gone.

With this ultra-customizable branding pitch deck, you can tweak every single aspect, starting with the cover slide.

It’s got this super cool feature where you can connect it to your CRM and automatically pull in data. It means creating a version tailored exactly to who you’re presenting to is just a few clicks away—no sweat at all.

Moving down through the deck, there are logo placeholders ready to be customized. Thanks to the logo finder tool, you don’t have to fret about snagging the right logo version or messing with designs and backgrounds.

You can even extract branding elements directly from any website, making it a breeze to show off your brand in its best light. Putting together a tailored presentation has never been easier or more impressive.

Personal branding pitch deck

If you’ve ever thought personal branding had to be a chore, this pitch deck is set to change your mind. It’s loaded with features that make it super easy to showcase every aspect of your professional journey.

Start with the cover slide and personalize every inch of it, adding images and videos that highlight who you are and what you do.

What really brings this deck to life are the success stories—organized in easy-to-navigate tabs so anyone flipping through can zero in on the details that matter to them.

Each story in this deck lays out the problem, the smart solution you whipped up, and the results that followed—complete with the running numbers to back it all up.

Plus, there’s a neat little spot where you can pop in a client quote right beside their photo. It might seem like a small thing, but believe me, it makes a big impact, adding a real face and voice to those glowing endorsements.

Branding strategy deck

If you’re thinking of branding strategies as dense and dull, let me introduce you to this branding strategy deck.

It starts with a bang—interactive data visualizations in the market analysis section not only paint a clear picture of where things stand but also make digging through the data feel more like exploration than research.

Then, it eases you into a clearly laid out marketing plan. It's all about figuring out what the market wants and showing how your brand can step up to meet those needs.

Plus, it walks you through the metrics to keep your eyes on, so you know exactly how to measure success and keep your strategy on track.

Wrapping up with a timeline that lays out the roadmap for implementation, this deck ensures you walk away with a game plan that’s both actionable and straightforward. It’s packed with every tool you’d need to craft a sharp, effective branding strategy.

Rebranding pitch deck

If the Nokia deck hasn't already knocked your socks off (and I’d be surprised if it didn’t), we’ve got another trick up our sleeve.

This rebranding pitch deck is a real game changer, especially when it comes to presenting your new brand identity without overwhelming your audience.

What’s really slick about this deck is that you can link directly to your full brand book, choosing to only display key snippets in the main presentation. This keeps things tidy and impactful.

Plus, you don’t have to sweat about messing up the design; all the components you add, like the super handy before-and-after slider (seriously, check it out in our library - it’s AMAZING), automatically adapt to the layout.

It’s perfect for showing off the dramatic transformation your brand has undergone—letting your audience see the change with their own eyes.

Branding deck for fashion brand

Having spent a good few years in the fashion industry, I was genuinely excited to get a look at this branding deck for a fashion brand.

I’ll be honest, though; the heavy use of black throughout the deck was a bit much for me. It made it kind of tricky to spot the breaks between different sections right off the bat.

The video on the cover slide was absolutely spot-on, though—it really drew me in. We've seen in our data that adding features like this can ramp up engagement by nearly a third, which is pretty impressive.

And then there's that embedded calendar on the last slide, which is super convenient. It means you can set up a meeting right there and then, without needing to hunt for contact details.

Logo design pitch deck

This logo design pitch deck might just sound like it's all about logos, but trust me, you can go as minimal or as detailed as you like, making it perfect for any pitch.

The layout might seem a bit familiar – that’s because it borrows from Nokia’s clean, intuitive design, making everything accessible and easy to navigate.

What I love about this deck is the editor that’s set up like a ‘walled garden’. You can tinker all you want and not worry about messing things up. It's basically foolproof, which is a huge relief if you're like me and always experimenting.

How to make a successful branding deck?

When you're putting together a branding deck, think of it as your brand's highlight reel. It's your chance to show off what makes your brand special, in a way that's straightforward and striking.

Here’s how you can do it in several easy steps.

1) Select an interactive branding pitch deck template

Starting from scratch is a chore, and frankly, you've got better things to do.

Interactive branding pitch deck templates are your shortcut to a professional look with a structure that makes sure your main points hit home.

You can easily customize them to let your brand’s personality shine through without getting bogged down in design details.

Just grab one from the library below.

2) Define your brand’s core message

This is where you boil down your brand's essence into something that sticks. It’s that simple statement or idea that makes people nod and think, "Yeah, I get what these folks are about."

Keep it clear and punchy—something people can easily hold onto and remember.

3) Highlight your Unique Selling Proposition (USP)

This is your chance to brag a bit. Pin down what sets you apart from the crowd and why it matters to your customers.

Is it your innovative approach, your commitment to quality, or perhaps your stellar customer service? Spell it out clearly and show why it’s so valuable for your customers.

4) Frame your deck around a story

Here’s the thing: everyone loves a good story. It’s why we binge shows, can’t put down good books, and why we still remember the plot of our favorite childhood cartoons.

Stories have this magic; they wrap up even the mundane in excitement and make details stick with us long after we've heard them.

So, when you're creating your branding deck, treat it like a good story.

Start with the roots of your brand—the humble beginnings or the big idea that sparked it all. Then, lead your audience through the growth, the challenges, and the triumphs.

Don’t just share where your brand is today; get them excited about where it's going next.

When your deck tells a story, it engages people on that deeper level, turning what could be forgettable facts into something personal and impactful.

5) Know your room

Your brand's core message should stay the same, but remember, different folks want to hear different strokes.

For example, potential investors might want to dive into your growth numbers and financial health, while new hires are probably more interested in your company culture and what values you stand for.

So, tailor your deck accordingly—pack it with solid market analytics, projections, and financials to catch investors' eyes. For new hires, shine a light on your company's values, culture, and how you contribute to the community.

This way, you make sure your message hits home with whoever's listening.

6) Incorporate multimedia elements

Today's brand decks are nothing like the old slideshows. This is especially important to remember if you’re pitching to those industry veterans who think they’ve seen it all.

They might walk in expecting another boring stack of slides crammed with company facts, but here's your chance to flip the script.

For example, instead of opening with a long company bio, you can start strong with a video that brings your company's story to life and hooks your audience from the get-go.

You can also transform the typical, yawn-inducing company history slide into an interactive timeline. Sprinkle it with custom icons that invite viewers to click and explore more about each milestone.

This way, you’re turning your presentation into a two-way conversation and delivering an interactive experience that’ll leave even the most seasoned professionals impressed and engaged.

Here's an amazing example of an interactive slide:

7) Use consistent visual identity

Your brand’s visual style should be consistent throughout the deck. That means sticking to your colors, fonts, and logo placement. It's like a uniform—it shows you're serious, and it makes you instantly recognizable.

Here's how you can easily extract your branding using Storydoc:

8) Make information easily accessible

Keep it easy on the eyes. Nobody likes wading through jargon or dense graphs. Keep your slides clean and your points digestible.

Use bullet points, infographics, and plenty of white space to break things down so even the newest newbie can follow along.

9) End with a clear next step

The worst thing you can possibly do at the end of your deck is slap a basic “Thank you” slide on your readers and call it a day.

Never close off communication with your audience. Instead, finish strong with a clear call to action.

What should they do next after they’re all jazzed up about your brand? Tell them whether it’s hitting your website, booking a meeting, or just following you on social media. Make it easy and obvious, and they’re more likely to do it.

Example of a great next steps slide:

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to make your branding presentation a success

Get your team on prezi – watch this on demand video.

Anete Ezera March 30, 2024

For all brands, whether established or new, pitching your identity and intentions as a brand should be an important part of presentations. But, it’s not always easy to showcase your brand in the way you envision. This is why knowing how to create the perfect branding deck is important. With Prezi, merging your ideas into a branding presentation has never been easier. Read on to learn more about what a branding deck is and get the knowledge you need to showcase your brand in the right way. 

What is a branding presentation? 

People use branding presentations for several reasons. They can be used to introduce a brand and explain their values and business strategy. They’re also used to brief marketing teams or partners or align internal teams with the brand’s direction. They can be useful for all brands, from newly established to global companies. 

A branding presentation will usually consist of: 

• Brand overview;
• Detailed information about the brand’s target market;
• How the brand positions itself in the market;
• Showcase of the brand’s visual elements (logo, color palette, imagery);
• Explanation of the brand’s communication style (voice, tone);
• Examples of how the brand identity is applied across various mediums;
• Brand guidelines and standards.

Examples of branding presentations

We’ve put together some examples of branding presentations that were created using Prezi. 

Personal branding presentation 

The following example is a personal branding presentation, which uses the same principles as a normal branding presentation. Only, the brand you’re selling is yourself. This presentation is created by the help of Prezi AI , and you can reuse this presentation example and fill in the placeholders with your own information. You can showcase your strengths, values, and goals, and add a personal touch to make it authentically yours. Or, you can also use Prezi AI to create a presentation like this in minutes or even seconds.

Fashion branding presentation 

The following branding presentation could be used for a fashion brand. The presentation design, created using Prezi AI , matches the aesthetic appeal a fashion brand might want to use. This is a good example of storytelling as the presentation moves through each point telling the audience about the brand and what their intentions are. The fashion brand presentation also explores its identity and heritage, which is a great way to connect with the audience on a personal level. You can simply reuse this presentation, add your content and personal touch, and present it right away.

Grammarly brand presentation 

This presentation on Grammarly is a great example of staying consistent and true to your brand. When you look at the overall theme of the presentation, such as the colors and fonts used, you can see that the brand identity is solid all the way through. This is a great way of sharing what you envision your brand to look like with the audience. 

8 Tips to help you create the best branding presentation

Now we know what a branding presentation should consist of, let’s look at some tips to help you in the creation process. 

Start with a strong story 

In order to captivate your audience from the beginning, you need to come up with a story that captures your brand’s mission, vision, and values. A storytelling approach helps to engage your audience emotionally and intellectually, making your brand’s purpose and direction clear from the outset. 

Know your audience 

Think about who you’re presenting to, as this will help you highlight the more relevant aspects of your brand. Whether you’re presenting to clients, stakeholders, or internal teams, tailor your branding presentation to the specific interests and expectations of your audience. 

Highlight the unique value proposition 

In order for people to take your brand seriously, you should talk about what sets you apart from your competitors. Think about the unique benefits your brand offers compared to similar brands, and highlight these points. You should make your unique value proposition the main focus of your presentation to showcase why your brand matters. 

Use interesting visuals 

Another great way to grab your audience’s attention is to make your branding presentation look visually interesting. You should include your brand logo and color scheme throughout to reinforce who you are. When it comes to including imagery, it’s important to choose images that correlate with your message, and they should be relevant to the information on your presentation slides. When used in the right way, visuals can be really good at strengthening the points you’re making. 

Examples of your brand in action 

The best way to get people on board with your brand is to make them believe in it. The best way to do this is to show them your brand in action. This could be from brand packaging and advertising examples to displaying your digital presence. By showing how your branding is applied in real-world circumstances, you’re bringing your brand to life, rather than just talking about it. 

Be concise and focused

Your audience is going to soak in information better if you keep your presentation clear and to the point. Think about the key points you want to make, and stick to them. You could use each slide of your branding presentation to make one key point, this way you’re not overloading each slide with too much information, which can be confusing. When thinking about how you want your presentation to look, avoid cramming your slides with too much text and too many visual elements. Your message will come across much clearer if you keep it simple. 

Interactive elements 

This is an aspect that can really boost your presentation and make it less boring. For branding presentations, you might want to include interactive elements like a live demonstration or an interactive session where the audience can experience your products or platform firsthand. Another idea might be to encourage your audience to participate in discussions, like sharing their experiences or expectations of your product or service. For virtual branding presentations, use Live Prezi to take interactivity to the next level. With Live Prezi, you can create an interactive presentation experience in real-time. Simply set up your link and share it with anyone, anywhere. Up to 100 participants can join your Live Prezi session and follow along as you guide them through your compelling content.

End with a clear call to action 

It’s important that you make it clear to your audience what action you need them to take following your presentation. This might be seeking approval or feedback, or a specific, unique action you require from your branding presentation. Either way, you should be clear about the next steps you want the audience to take following your presentation. 

Pitfalls to avoid 

We’ve already discussed things that you should consider when creating your branding deck, now let’s look at some mistakes you should avoid. 

Too much information 

A common mistake when making branding presentations is putting too much information onto the slides. Overloading slides in this way is going to be distracting for your audience. Try using bullet points to make each point clear and use visuals that complement your spoken words. With Prezi’s AI text editing tool , you can easily modify your text to match your desired outcome in seconds. Make text longer, shorter, or create a concise and engaging list.

Inconsistency 

When you use a mixture of styles, fonts and colors throughout your branding presentation, it screams amateur. You should make sure the whole thing looks in alignment with your brand and stays consistent for the whole presentation. Staying constant with the visual aspect helps to paint a picture of what your brand looks like. To feel more confident in your design choices, use Prezi’s AI presentation maker – it’ll suggest matching color schemes, layouts, and more, to match your topic and style.

Underestimating your audience’s knowledge 

Assuming your audience knows too little or too much can cause confusion. Make your presentation just right for what they know about your brand and the field it’s in. Give them new things to learn without making it too simple.

Skipping your brand’s story

People tend to resonate with stories and purposes. Failing to talk about who you are as a brand and what you stand for can cause your audience to disconnect. You should make it a personal branding presentation that mentions your values and intentions. 

Failure to mention competitors

It’s important to let your audience know where your brand sits in the market. When you fail to discuss your competitors, your audience may deem this ignorant or naive. The purpose of mentioning your competitors is to show how your brand can outshine them and what values you have to offer that they don’t. Without this, your audience will be left with questions about your brand’s uniqueness and whether you’ll fit in the market. 

Forgetting to proofread 

If your presentation contains typos, spelling mistakes, or inaccuracies, you may come across as unprofessional and questions about your brand’s credibility may arise. Remember, branding presentations are all about giving off a good first impression, so make sure you’ve checked each slide properly before your big moment arrives. 

Don’t rely too heavily on text

When the screen is crammed with text, it can make your branding presentation look dull and make it harder for your audience to follow. By using visuals to explain your points instead of lots of text, the audience can process your message much faster. After all, you’re going to be the voice of the brand, so stick to a few bullet points and elaborate with speech. 

Not preparing for questions 

Your audience is bound to have questions about your brand and goals, and how you plan on reaching these goals. Since there’s no way of knowing what questions will be thrown at you, it’s a good idea to prepare beforehand. 

Prezi’s role in your branding presentation 

Prezi is a presentation tool that’s different from any other. It lets you share ideas in a way that’s interesting, by moving around a single space, letting you zoom in and out of sections to show off your points. There’s no longer a need for boring, traditional slide-based presentations because Prezi allows us to share our thoughts in a more dynamic way that lets us bring our audience on a journey with us. 

Prezi is particularly useful for creating branding presentations because you can share your brand’s story and identity in a new and exciting way that sticks with your audience. Let’s look at some of Prezi’s features that would be great for creating your branding presentation. 

Brand kits 

We know how important it is that things stay consistent when it comes to branding presentations. This is why Prezi has created the Brand Kit feature, where you can include your brand’s color palette, logo, fonts, and style so that every time you need it, you have a pre-set branding presentation template. This way, you can save time whenever you need to create a presentation based on your brand, and you know it’s going to align with your brand’s identity every time. 

Integration features 

When it comes to presenting your branding deck virtually, Prezi has all the tools you need to succeed. You can connect and engage with hybrid teams in real-time using Prezi Video , making your meetings more exciting and engaging. You can show your branding content at the same time as showing your face, so you can still present just like you would in a conference room. 

Open canvas 

Prezi’s open canvas feature allows you to move freely from one point to the next. It takes away the restrictions that come with slide by slide-based presentations. This is ideal for when you’re telling your brand’s story, as you can zoom in on certain key points and then back out to the bigger picture. It’s also easier to go back and forth between points which might be useful when faced with questions about your brand. 

Professionally designed templates 

For those who don’t want to start with a blank page, having a fully prepared template can be a huge help. With Prezi, you can choose from a great range of templates . No matter what industry you’re starting out in, you can find a template that can serve as the building ground for your branding presentation. Prezi templates are customizable, so you can integrate parts of your brand as you go along the creation process. 

Images and icons 

Prezi has countless icons and images you can choose from to help you create the perfect visuals. Branding presentations are all about telling a story, and with Prezi, your options are endless when it comes to selecting the perfect visuals to complement your narrative. Having a great range of images and icons to choose from all in the same place makes the creation process much simpler, saving you time for more important aspects of your brand. 

AI text editing tool 

When it comes to forming the right words, we can help. Our AI feature can edit your work or offer suggestions, such as correcting spelling mistakes or grammatical errors. Prezi’s AI text editing tool can also shorten or lengthen text, as well as restructure it, such as changing paragraphs to readable bullet points. This is a really important feature when it comes to making a branding presentation, as easily readable slides are a crucial part of it. 

Collaborate easily 

Working together to create the best branding presentation is easy with Prezi. You and your team can work remotely on the presentation and communicate ideas and feedback using the comment feature. You can comment on each frame, so you and your team can be sure that every part of the presentation is up to scratch, working together from anywhere in the world. 

Why every branding presentation needs AI 

At Prezi, we’re always striving to provide the best presentation creation experience – that’s why we’re elevating it with advanced AI features. There are so many benefits of using AI to assist in the creation process of your branding presentation. Let’s look at a few of these advantages: 

Save time with automatic design and content: AI quickly creates designs and content, cutting down the time you spend on making presentations. For those using Prezi, this means extra time to improve your story. 

Brings new ideas: AI can come up with new designs and content ideas that you might not have thought of yourself. 

Keep things consistent: Many AI tools can help you stick to the same theme throughout your branding presentation, such as, colors and fonts. 

Easy updates and changes: With AI, making changes and improvements to your presentations is a lot easier. Take the Prezi AI text editing tool for example, which makes suggestions to make your content even better. 

A new beginning for branding presentations 

Whether you’re launching a new brand or whether you’re an established brand taking on a new venture, branding presentations can be the make or break for you. This is why it’s so important to make a good, strong impression on your audience. By following the tips we’ve mentioned in this article, you can maximize your chances of making a showstopping branding presentation that leaves your audience invested. 

By using Prezi to make your presentation, you’re not only equipped with features like pre-designed templates , but you also have the advantage of AI-powered design tools . It’s clear that features like the AI presentation creator and AI text editing tool have changed the way we create presentations. Gone are the days of worrying about what to say and when, because with Prezi, you know that each slide is going to have the perfect balance between text and visuals, captivating your audience.  

And, not only is the creation process a lot easier with Prezi, but it’s quicker too. This is a great perk for brand owners, as we know there’s much more to launching a brand than making presentations. The assistance of Prezi means you now have more time to spend on important tasks. So, for your next branding presentation, partner with Prezi and reap the benefits of amazing design features and AI-powered presentation tools. 

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Home Blog Design How to Create a Successful Brand Presentation (Tips + Templates)

How to Create a Successful Brand Presentation (Tips + Templates)

A well-crafted presentation can distinguish between securing a deal and losing a potential client. Depending on your industry, competition can be fierce when presenting ideas, strategies, and results in the most impactful format while working with a professional aesthetic. On this behalf, a branded presentation goes beyond a mere collection of slides; it visually represents a company’s identity and values.

This article will guide you in the concept of branded presentations, differentiating them from brand identity in presentations and exploring the essential elements to secure their maximum potential. Additionally, we provide a list of ready-made PowerPoint templates to make your design job easier.

Table of Contents

What is a Branded Presentation?

What is the difference between brand presentation and brand identity presentation, elements of a brand presentation, how to create a brand presentation slide by slide, tips for creating an effective branded presentation, recommended brand presentation powerpoint templates, final words.

A branded presentation is a customized set of PowerPoint slides that reflect a company’s unique design style and visual identity. This means that the presentation includes specific elements that are consistent with the company’s branding guidelines. These elements often encompass the company’s logo, brand colors, fonts, photography style, and other graphical elements that are part of the company’s visual identity.

Branded presentations are required tools for an efficient communication plan in any business or organization, considering both internal and external communications. By incorporating the visual elements that define the brand, these presentations help maintain a cohesive brand image, reinforcing brand awareness.

Although brand presentation and brand identity presentations are terms used interchangeably, there are considerable differences between them as they are used in their respective contexts.

Brand Presentation

A brand presentation communicates various business-related information, such as project updates, sales reports, marketing strategies, and more. It is tailored to fit the specific message and audience of the presentation while ensuring that all visual elements adhere to the company’s branding guidelines. The focus is on the presentation’s content, with the branding elements providing a consistent and professional backdrop.

Brand Identity Presentation

On the other hand, a brand identity presentation is specifically designed to introduce and explain the elements of a company’s brand identity. This type of presentation is often used during brand rollouts, rebranding efforts, or to onboard new employees and partners. It provides a comprehensive overview of the brand’s visual and verbal identity, including the logo (read our article on logo presentation for more insights), color palette, typography , imagery, tone of voice, and brand values . The goal is to educate and align all stakeholders on the brand’s look and feel, ensuring consistency across all touchpoints.

Bonus tip: Check our guide on color theory to learn how to create harmonic color palettes for your brand identity presentation.

The following elements must be included in any brand deck.

The company’s logo should be prominently displayed on each slide. There are multiple methods to accomplish that: a footer, a watermark logo, a small logo at the top-right corner of the slide, etc.

Using a logo in a slide deck helps to immediately associate the presentation with a company or organization.

Brand Colors

When creating the slides, the use of the company’s color palette must be considered to maintain a consistent aesthetic and integrate the logo as a natural element. 

Presenters can use different color schemes if the logo is monochromatic or harmonious palettes in case we count with a pre-established color selection. To create a unified look, these colors should be used for backgrounds, text, and graphical elements.

Have you ever heard the phrase “less is more”? Certainly, this applies to the use of fonts in your presentation slides. A branding presentation must work with the same typefaces selected for the logo or with options defined at the brand identity stage.

As a general rule, never use more than three different typefaces or more than three font weights in the same slide deck.

Imagery Style

One aspect that defines a professional brand aesthetic is to count with images or photos in the same style across slides. If you work with photos, then stick to similar editing settings. If you opt for illustrations, then continue using illustrations across the branded slides. 

Another example is mixing black-and-white images with fully colored images. As a rule, you should use the same color scheme across your images.

Graphical Elements

Icons, graphs, patterns, charts, shapes, and any other graphical element. On this behalf, you can find fine examples of what to include in these categories:

• Brand Strategy PowerPoint templates
• Brand Awareness templates
• Brand Management templates

While primarily visual, the tone of voice in any text or spoken elements should also reflect the brand’s personality and values. Avoid unnecessary jargon and changes between active and passive voice.

Creating a branded presentation is fairly easy once you master the steps. The core structure remains the same, but the body slides can be changed depending on the requirements of your presentation.

Title Slide

This slide sets the tone for the entire presentation. In a few words, it’s your introduction card. 

The company logo should be prominently displayed but in a subtle way so it doesn’t compete with the text. The presentation title must use the brand’s font and color scheme, including a subtitle with a lighter font weight version of the brand’s font. Format the date and presenter’s name so that it can be easy to edit if the slide deck has to be repurposed.

Agenda Slide

The agenda slide serves to outline the main points to be covered in the presentation, hence giving the audience a clear understanding of what to expect. You can use the brand’s accent colors to highlight each point of the talk or creative PPT icons to bring attention.

Introduction Slide

Like any other presentation, you need to introduce the purpose and context. A branded presentation would take into account the imagery style, color palette, typefaces, and logo placement.

Body Slides

Depending on the kind of presentation you’re building, the structure of the slides will vary. Since consistent logo placement is a must in branded presentations, in our experience, it’s best to stick with the top-right corner or footer as a potential position for it. If you opt for the latter, be sure to place the logo at the opposite corner of the slide number indicator. Keep in mind you don’t have to add the logo to all slides, as that’s overwhelming for the viewer.

Charts and graphs have to bear the same color palette designated for the brand identity or directly contrasting colors in case we work with a monochromatic scheme. One useful concept to master is the brand essence wheel , as it can help us curate which content is relevant for our presentation, depending on the context.

Conclusion Slide

When defining how to end a presentation , presenters summarize the core concepts disclosed in the presentation and use call-to-actions to elicit a response from the audience. The text should be kept concise and focused, using the brand’s accent colors for the call to action button or graphics.

Tip #1 – Start with a Template

Working with professionally-designed PowerPoint templates cuts down the branded slides creation process by over 200%. Not only do you not have to worry about color pairing or font pairing choices, but you also ensure that a consistent look is going to be used across all slides in your deck. In case you don’t find a template that bears the same colors as your branding, you can easily customize it in both PowerPoint or Google Slides.

Tip #2 – Leverage Social Proof

Incorporate testimonials, client logos, and case studies that reflect your brand’s credibility. This is of particular interest in scenarios like business pitches or sales presentations, where your reputation is the one key factor that can make or break a deal.

Tip #3 – Incorporate Motion Graphics

Not all presentations have to bear a boring, old-school 2D look. Using branded motion graphics or animations is a great method to engage your audience and explain complex concepts in a more dynamic format.

Tip #4 – Negative Space is Your Friend

Don’t overload slides with tons of content to show how much you know about a topic. A presenter who mastered the art of communication is well aware that less is more, so learn how to effectively use negative space to make the slides look clean. Focus on emphasizing key content rather than populating slides on the go.

Tip #5 – About Your Backgrounds

Use simple, branded backgrounds to focus the attention on the content, not the graphics. Gradient effects can be used as long as they remain subtle.

Tip #6 – Test for Accessibility

A point to take into account, especially for company-wide presentations, is to check for high-contrast colors, readable fonts, and alt text for images. Considering accessibility for your presentations is a must these days if you care about your attendees and the experience they get out of your content.

Tip #7 – Logo Placement

Unlike what most people think, your logo doesn’t need to be shown on every single slide. In fact, that’s a bad practice as you overcrowd the slides with content. It’s a very different scenario if we talk about academic presentations where the slides may be repurposed for educational content – thus, your branding is important in terms of intellectual property. Once again, for most cases, placing your logo every 3-4 slides is good and plenty.

1. Operational Planning Branded Presentation PPT Template

This slide deck contains all that’s required to create accurate report presentations on logistics, processes, management, HR, and more. This animated brand presentation template counts with a cohesive aesthetic and carefully thought logo placement to meet the requirements of each slide. Check it out!

Use This Template

2. Branded Corporate Event Planning PowerPoint Template

Ideal for HR professionals, event planners, managers, and anyone who has to organize a corporate event. We count with multiple tools for decision-making processes in event management, such as event goals, dos and don’ts for venue location selection, event marketing strategies, and the list goes on. A creative color palette with a nice logo placement distributed across 15 slides.

3. Minimalistic Black & White Brand Presentation Template

Whenever you need to create a formal, clean-looking brand presentation in a monochromatic palette, this is the option to check. Nine slides with a clear structure that doesn’t overwhelm the viewer are perfect for introducing a company, presenting a series of facts, or for in-company meetings. A ‘Thank You’ slide with contact information and social media icons is also included.

4. Branded Corporate Expense Management PPT Template

Intended for training financial professionals in the art of tracking the movements, budget, and overall expenses of any corporation, this slide deck manages an analogous color palette and pre-established placeholder areas for logo placement. The balance between colors ensures an appropriate contrast and an excellent readability experience.

5. Company Profile Branded Presentation Template

If you’re looking for a slide deck packed with tools to deliver a company profile presentation, but also considering branding requirements, see no further. This is the option to go in terms of ease of editing, graphics quality, and resources offered. 18 slides to check and customize now.

Coming up with a branded presentation is not a complex process. Presenters can use multiple tools available online to come up with professional-quality results, like presentation templates, font pairing tools, branding guideline documents, and the list goes on. It’s important to highlight the brand in the subtle details, like color selection, rather than overloading slides with badly sized logos or repeated branding elements (i.e., website address). Keep it simple and iterate to achieve your desired result.

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Free Brand Presentation Templates

By Joe Weller | November 2, 2021

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We’ve compiled the most useful collection of free brand presentation templates for chief marketing officers (CMOs), brand ambassadors, marketers, creative directors, and product managers. 

Included on this page, you’ll find a brand presentation template , a brand identity presentation template , a brand launch presentation template , and a brand logo presentation template , as well as a list of helpful tips for completing these templates .

Brand Presentation Template

Download Brand Presentation Template Microsoft PowerPoint | Google Slides

Use this comprehensive template to present your brand story to team members, clients, investors, or other stakeholders. Enter details about your company’s background, purpose, values, and culture to offer an introductory idea to your company’s brand. Next, describe your organization’s positioning and strategy, including the marketplace, long-term vision and strategy, and how the brand aims can help the company reach its goals. Finally, list your brand’s distinctive attributes, as well as any story-friendly facts and figures that support it. This template helps you create a visually dynamic, easy-to-follow brand story that is engaging, memorable, and inspires loyalty. 

For helpful details to ensure that your branding efforts are aligned with your company style guide, read our article on brand style guide templates .

Brand Identity Presentation Template

Download Brand Identity Presentation Template Microsoft PowerPoint | Google Slides  

A strong brand creates an emotional connection with its customers, which results in brand loyalty.  In order to foster lifelong partnerships that lead to upsell opportunities, you must first have a strong brand identity. 

This brand identity presentation template provides a step-by-step process for defining and refining it. Enter design goals and objectives, marketing materials, and details about your target audience. 

Next, define your brand’s call to action (i.e., the desired reaction from your target audience), and enter the brand look and feel, campaign message, competitive analysis, and any brand-related image details. This completely customizable template is the ideal presentation vehicle for your brand, from brainstorming stages to brand campaigns and launches.  

For helpful details on ensuring your branding efforts are effective, see read our article on brand audit templates .

Brand Guide Presentation Template

Download Brand Guide Presentation Template Microsoft PowerPoint | Google Slides  

Use this customizable template with sample-answer text to capture and share your brand’s unique attributes. The template walks you through four primary company branding steps: who you are, what you do, how you do it, and why you do it. A strong brand increases your visibility in the marketplace by establishing an emotional reaction from potential and existing customers. This template will help you create that connection with customers through your branding efforts.

Brand Promotion Presentation Template

Download Brand Promotion Presentation Template Microsoft PowerPoint | Google Slides

This brand promotion presentation template includes a presentation-ready framework for everything you need to promote your brand. Enter company history, purpose, values, and culture details, what you do and why, and positioning and strategy details to reflect (or further define) the power of your brand. The template also includes a Brand Attributes section that includes space to note brand messaging, mission statement, vision, and brand personality, as well as an Executive Bios section to list key stakeholders and their role in strengthening your company’s brand. 

For helpful details on making your branding assets more effective, read this marketing asset management guide .

Brand Launch Presentation Template

Download Brand Launch Presentation Template Microsoft PowerPoint | Google Slides  

Use this dynamic brand launch presentation template to keep your team apprised of all brand-specific developments, from initial brainstorming sessions to brand launch. The template includes sections to note brand marketing guidelines, brand marketing materials, target audience, call to action, brand campaign look and feel, competitive analysis, and schedule. This template emphasizes key brand messaging, so you’ll be on-track for a successful brand launch and make an impression in the market. 

For more brand strategy resources and solutions, see our guide to effective brand asset management .

Luxury Brand Presentation Template

Download Luxury Brand Presentation Template Microsoft PowerPoint | Google Slides  

This presentation template provides a professional, design-rich backdrop for your luxury brand. Whether your brand is in the jewelry, auto, real estate, fashion, or advertising industry — or another luxury vertical — this customizable presentation template prompts you to emphasize your brand’s unique value proposition. This all-inclusive luxury brand presentation template helps you to accurately define your one-of-a-kind brand story and highlight the brand’s high-end characteristics.

Brand Logo Presentation Template

Download Brand Logo Presentation Template Microsoft PowerPoint | Google Slides  

Introduce or explain every facet of your logo with this easy-to-use brand logo presentation template. As the visual representation of your brand, your logo is the primary symbol connecting your company with your customers — as such, the template focuses on creative elements, such as imagery, tagline, verbiage, design style, colors, and other visual considerations. This template’s unique offerings provide ample space for you to brainstorm, develop, refine, or revise your logo for maximum visual appeal.

Brand Pitch Deck Template

Download Brand Pitch Deck Template Microsoft PowerPoint | Google Slides

Your brand is primarily concerned with establishing and maintaining strong relationships among your organization, employees, business partners, and customers. In order to effectively present your brand, you need a dynamic way to pitch it to stakeholders. This brand pitch deck template is the perfect vehicle to introduce all of your brand’s crucial components (e.g., company history, values, purpose, positioning, strategy, and brand attributes), so that your audience feels inspired and invigorated by your offerings. 

For more on building strong brand frameworks, learn how to write a brand brief and download free templates .

What Is a Brand Presentation Template?

A brand presentation template provides a framework to showcase a brand’s attributes and market impact. A branding presentation template displays your company’s history, purpose, values, and visual qualities intended to establish connections with customers and inspire lifelong brand loyalty. 

As the primary storytelling vehicle for a company’s brand, a brand presentation template is a crucial means to condense and exhibit everything your brand represents. A brand has the power to build long-lasting trust with customers and the potential to increase loyalty and upsell opportunities. 

A brand presentation template helps you turn your brand into a “story” by providing a presentation outline. Use the template as a guide to ensure that you note every aspect that makes your brand powerful, unique, and effective. By using a brand presentation template, your company will be fully prepared for brand launches, product announcements, rebranding, internal branding efforts, and special marketing campaigns. 

In your presentation, include details about each of the following components to establish solid brand awareness: 

• Company History: Provide company details, including your date of establishment, location, growth patterns, goals, and motivation.
• Customers: Provide customer information and describe your target audience.
• Customer Issues: Explain any issues or problems your customers face, and how your products and services help them solve these issues.  
• Company Purpose: Provide details for why you’re in business, including the historical and ethical reasons, and what the company is passionate about.
• Company Values: Define your company’s values and the principles that guide your company’s actions. 
• Company Culture: Share information about your company’s culture and how it positively impacts your customers. 
• What, Why, and How: Explain what you do as a company, how you do it, and why you do it. 
• Company Vision: Add information about your company’s vision. Where do you want to be in the future, based on your organization’s aspirations and goals? 
• Company Mission: Define your company’s mission and overall intention.
• Positioning and Strategy: Provide details of the marketplace, your company’s long-term vision and strategy, and how your brand aims to meet and exceed your goals.
• Brand Attributes: Add your brand attributes, including brand-related verbiage, imagery, design and style, logo, colors, and other visual considerations. 
• Facts and Figures: Share brand story-friendly facts and figures about your company to support its effectiveness.
• Executive Bios: Include brief biographical details for your brand’s primary stakeholders, including their background, current roles, and major contributions within your company.

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The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

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Brand Identity Presentation Template

Number of slides: 20

A brand identity presentation contains the guidelines on how to apply your brand in all your marketing materials. Like your letterhead, business presentations, product packaging, company’s website, and so on. Your brand identity presentation or brand style guide solves any issues on how to convey your brand correctly and keep consistency across all your documents. Use this PowerPoint template to define your brand identity and showcase your brand’s visual elements. Share your brand purpose, values, brand personality, official colors, and more.

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Make Your Own Brand Identity Presentation!

Brand voice powerpoint slide.

Your brand voice reflects your brand personality in the way your company communicates with its audiences. For this section, ask yourself “How does your brand communicate?” First, you should establish the kind of messages your brand wants to convey and then how you’re going to do it. For this section, insert your brand’s tone of voice, common words, dos and don’ts examples, etc.

Brand Colors Slide

This is a must for every brand style guide! Your brand colors refer to the color palette that identifies your brand and differentiates you from others in the market. To do it correctly, these colors should be connected to and express your brand identity and values.  

Social Media Assets Slide

Your brand identity reflects on your online assets as well! Provide clear guidelines on how your social media posts, company website, digital ads should look. In this slide, you’ll be able to showcase some examples of your best social media posts. Don’t forget to explain the characteristics that make those posts the ideal image of your brand  

How to make a brand identity presentation?

Use this template to create a brand identity presentation and insert all the elements any brand style guide should have. You’ll be able to cover from your brand purpose to your online visual identity.

What to include in a brand deck?

The brand identity presentation template comes with all the essential sections your brand deck should have. Like mission, purpose, values, brand personality, brand colors, logo, and stationery design.

Brand Your Guidelines!

Lastly, don’t forget to brand your guidelines. Your brand identity presentation must speak for itself so make this deck your best example of a document on-brand.

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25 Beautiful Examples of Brand Presentation for Inspiration

Branding is a vital and integral part of any business. Even before trying out your products and services, branding is what helps people recognize and identify your business. No matter how big or small your business or venture is, your marketing strategy will not be successful unless you pay proper attention to branding.

“Branding” the term itself does not just mean the logo. It also includes various components like posters, banners, advertisements, envelopes, business cards, and so on.

We have put together some beautifully designed examples of brand presentation (or corporate identity) — you’ve got logos, business cards, stationery items, and many more other items. Be inspired!

You might also like our collection of brand identity templates .

Kaibosh Brand Identity by Snask

Nude Branding Mockup Template on Envato Elements

Vakkorama Branding by Studio Born

Mobetterworks Branding by Mobills Group Corp

Presentation Mockup Template on Envato Elements

About Dough Logo Design by IIsixo_O

im nu Brand Identity & Packaging by Julian Hrankov

Stationery Branding Mockup Template on Envato Elements

No Men’s Skin Care Branding by Shou-Wei Tsai

El Apeadero Branding by Colectivo Verbena Estudio

Stationary Branding Mockup Template on Envato Elements

Le Petit Bakery Branding by Manuel Navarro Orozco

Olipop Sparkling Tonics Packaging Design by Break Maiden

Stationery Branding Mockups on Envato Elements

Syrena Branding by Agenza

Coffee Branding Mockup on Envato Elements

Hibarin Restaurant Branding by ContentFormContext

Tatabi Branding by Tatabi Design

Coffee Supreme Branding by Hardhat Design

Life Goes On Brand Identity by Oh Babushka

Nelson T Brand Identity by Shou-Wei Tsai

Yes, Joy Brand Identity by Oh Babushka

Louise Patisserie Branding by Ceren Burcu Turkan

Full Stationery Identity & Proposal by Giallo

Brand Strategy Guide by Design Stock

Oak Long Bar Branding by Korn Design

Sleep in Hostel Branding by Perconte Studio

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Brand presentation templates

Stay on-brand with our collection of beautifully designed brand presentation templates. They’re free to use and easy to customize.

The Ultimate Brand Presentation Templates – Tips For Your Brand Identity!

• Sathish Shanmugam
• December 16, 2022
• No Comments

A few years back, “branding” and “brand identity” were limited to corporations with a vast marketing presence and budgets. All other small businesses and start-ups were satisfied with a simple logo, business cards, and letterheads.

But today, branding has become an integral part of the business world, regardless of the size and nature of the business. As a result, even Freelancers and consultants must upgrade their branding game to succeed in this competitive world.

As an entrepreneur, you must highlight your brand in everything you do. This includes  web page design , logo, typos, business cards, digital presence, and more. You must consider your brand even while creating a pitch deck or brand presentation.

The brand presentation goes beyond highlighting your ideas/ messages or pitching your business. But why are they so important? Here’s the guide you’ll find helpful with 8 pro tips for making your brand presentation visually appealing!

Table of Contents

Why are compelling Branding Presentations a must?

1. understand the goal of your presentation, 2. align your presentation with your brand elements, 3. take your audience on an emotional journey, 4. do not drag your presentation, 5. showcase your creativity, 6. use humor in your brand presentations, 7. proofread your presentation, 8. practice multiple times, roll out a fantastic brand presentation.

If you look at all the brands that have withstood the test of time, we will see that they have a strong brand presence. A solid brand presence will make the brand more recognizable. A strong brand connects with its clients on an emotional level which results in brand awareness and loyalty. A brand style guide that aligns with your brand aims to create a brand identity, but a PowerPoint presentation of your brand can communicate and present your brand with the right impression and significant impact. 

When we think of branding, presentations are the last thing that comes to mind. However, they play a crucial role in all businesses. By creating and ideating a good brand presentation , you will be able to elevate your company’s brand personality over time.

• Look professional and gain the trust of your clients – Branding your presentation will be a great example to showcase the effort and time you invested and your commitment and professionalism.
• Highlight your business values – Successful brand presentations allow you to showcase your great content including brand’s personality and voice.
• Make presentation memorable – A good brand presentation will make your brand more memorable and creates visual identity for your brand.
• Distinguish yourself from your competitors- Through a good brand presentation design, you can showcase how your business is different from your competitors and showcase your professional aspect. 

Top 8 tips to ace your next brand presentations

Here are the best tips to improve your brand presentations and ensure that the presentation serves its purpose-stand out from your competitors.

If you’re a business, you might have come up with a catchy eye presentation, but it is a total waste if it does not provide clear points or ideas. Therefore, before you start designing your presentation, you need to know what messages and ideas you want to convey within your brand and what you want to achieve for your brand. 

For instance, if you present a  logo design  idea to a client, you must take them through your thought process. Designing a brand logo involves a lot of steps, and it should clearly communicate the brand messaging in the right image.

Come up with a well-thought-out story about the relevance of the visual elements like color, icons, fonts, and layout. And explain how the logo will help bridge the gap between the brand and the targeted audience. There are multiple brand identity presentation templates available online which you can refer to for presentation examples. 

It’s essential to build a consistent brand image whether you are a business or a solo hustler. To achieve your goal, make sure that your brand presentation resonates with your brand’s values and voice.

Whether you are trying to sell a product, service, or idea through your presentation, the chance of achieving your goal will increase if you build a solid brand identity for your business. So, ensure that your presentation has all the essential branding elements like  logo , fonts, brand color, page layout and everything you need to know about the consistent visual branding of your business. 

This will give you a professional look and visibility, which is vital for gaining the trust of potential clients. 

What is the first emotion people feel when they think about a presentation? Boredom! The thought of seeing charts and texts is indeed dull. Visualize the presentation before going with it. So, as a presenter, spice up your presentation if you want your audience to listen to what you want to say. Use your brand to personalize the stories, and make the presentation playful. This helps you create visual brand awareness among your audience, so make sure your tone of voice should be impactful. 

You can tell unique and emotional stories to make a dull topic interesting. It is proven that storytelling can evoke powerful emotions in the audience.

Check this video if you want to learn how to come up with compelling stories for your presentation.

People’s attention span is 8 seconds, less than that of a goldfish. We’ve seen some boring brand presentations, let’s be honest (I’ve slept at a few of them). Therefore creating a lengthy presentation and stuffing all your slides is a bad move.

We might have heard people telling you to finish your presentation in a few slides. But contrary to this popular belief, it is advised to use a lot of slides to tackle the issue of reducing attention span.

Instead of stuffing a slide with tons of points and discussing it for a long time, using multiple slides to illustrate what you want to say is recommended.

One of the crucial factors that make a brand presentation fantastic is creativity. You can add a flair of creativity by integrating effects and transition features of PowerPoint, adding images, clip art, and more. The color scheme should match your brand identity. You can browse free brand presentation templates, to redesign your own PowerPoint template. 

However, make sure that you do not go overboard. For example, do not add images and transition on the same page. This will only make your presentation cluttered.

You must find ways to make your presentation engaging, fun, and creative. But remember to keep the design style simple to avoid any distractions.

You can  check this out  to find the best ways to make your presentation creative.

If you want to make your branding presentations memorable and subject to discussion, then let’s say adding a flair of humor can be the best thing to do.

To make your presentation entertaining and fun, you can use the following formats:

• Throw Jokes
• Use memes and Gifs

By using these formats, you will be able to make the audience laugh, and they will remember your presentation. But make sure not to use sensitive and nerdy jokes. Also, do not overuse them. Using it often may distract the audience, and they won’t see what is essential in your brand ideology. 

You can check out this video for tips on using humor in your next presentation.

Even if you feel that you have come up with a superb presentation that aligns with brand guidelines, it is essential to proofread each of your slides with someone.

You might have gone through your presentation multiple times. People also read into the slides, even if you’re presenting it so proofreading will help you see different perspectives.

Nothing can be more embarrassing than standing in a room full of professionals and realizing that you have made a spelling mistake. Understand that each  error  will make you and your brand look unprofessional, making them hesitant to collaborate on a business project with you.

Practice your presentation multiple times. The more you practice, the more you can figure out its gaps and flaws. In addition, it will help you identify any unnecessary information or weak points that will hinder you from nailing your presentation. So when you’re ready to start try recording yourself just for you to evaluate yourself

Remember that you cannot control how the audience perceives your brand. You can check out free templates for brand presentation available online to get inspired. The only thing you can do is ensure that you are making your maximum effort and putting forward the best foot forward while conversing with your customers and prospects. So, make sure you are following these guidelines when giving your brand presentations.

You’re ready to roll out a perfect brand presentation that your clients will remember and discuss even after the presentation is over! 

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It seems that you like this template, personal branding presentation, free google slides theme, powerpoint template, and canva presentation template.

Building an exceptional personal brand helps you to differentiate yourself from your competition. This new and exciting branding and marketing presentation does the job of telling your unique story beautifully. Be the next biggest influencer!

It’s all in your brand. We use an amber yellow to convey positivity in this personal branding template. The layout of each slide is well-positioned with plenty of pictures so that its contents are easy to consume and provides a modern and sophisticated look to the presentation. A handwriting font is used to add a more personal touch and the combination of pictures, icons, graphics, and text gives you plenty of room to play around with different elements. Are you ready to rock on social media?

Features of this template

• A stimulating yellow and white design that exudes confidence and energy
• 100% editable and easy to modify
• 28 different slides to impress your audience
• Available in five colors: orange, green, purple, pink, and blue
• Contains easy-to-edit graphics, maps and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the free resources used

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Am I free to use the templates?

How to attribute?

Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

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• Inspiration

23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer video from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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5 Brand Identity Templates [With Tips & Examples]

Written by: Orana Velarde

Just like people, no two businesses are exactly the same. One key element that sets your company apart from others out there is your brand identity.

Having a strong brand identity shapes how customers perceive your brand. It can make them choose you over your competitors, tipping the scales in your favor. Hence, you can't afford to wing it.

Now the big question is, how do you create a strong brand identity that drives business growth? Continue reading to find out what a brand identity is and how to build it. We've also included examples and templates to help you develop a memorable brand identity.

Here’s a short selection of 6 easy-to-edit brand identity templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What is brand identity, why is brand identity important, 4 brand identity examples, 5 brand identity templates, how to present your brand identity, sealing the foundations of your brand identity with visme, brand identity faqs.

• A brand identity is the personality of your business, how customers perceive it and what makes it unique from others.
• The elements that make up a brand identity include brand name, mission, vision and purpose, logo package, colors, typography, graphics, images, illustrations and textures, voice, tone and slogan.
• Building a solid brand identity increases brand awareness, fosters trust and loyalty and eventually creates positive brand equity.
• Visme offers a large selection of customizable templates to help you create a positive identity for your brand.
• Take advantage of Visme's branding tools like brand kit, branded templates and brand design tools to make your brand shine.
• Sign up to Visme to create beautiful branded templates, brand assets and visual content that captures the hearts and minds of your audience.

If a brand were a person, their brand identity would be their personality and special aspects that make them unique. For a business, a brand identity is the face it shows to the world, a representation of brand values, mission and purpose.

For the consumer, there will always be an emotional association with the combination of colors, fonts, images and storytelling from your brand. These together are what makes up a brand identity.

Here’s a quick list of all the elements that make up a brand identity:

• Logo package
• Graphics, images, illustrations and textures
• Voice and tone
• A catchphrase or slogan

When we talk about marketing , a brand identity is an essential element for success. All visual and content-based marketing material must follow brand identity guidelines. This is how people recognize the content you share as being yours.

Discover the secrets to simplifying your brand marketing strategy in just a few minutes by watching this video. Don't miss out on the opportunity to transform your company’s branding strategy and make it stand out.

Why does your business need a brand identity? Foremost, an identity is essential if you’re aiming for increased brand awareness , better brand loyalty and eventually positive brand equity . Brand identity is what fosters memories about your brand in people’s minds.

A strong brand identity is a foundation for growth. Your business needs a brand identity to properly tell the stories it needs to tell. Also, to visually and emotionally enrich the experience that people have when they interact with your brand touchpoints.

Without a brand identity, your brand goes unnoticed. It’s that simple.

Without a brand identity, your brand goes unnoticed. It’s that simple. However, creating an identity that’s imprinted in the hearts and minds of your audience isn’t a walk in the park. There are many moving parts and we've created an article on how to build a brand identity . By reading this article, you'll learn how to piece these moving parts together

Now here's the interesting part. Visme makes it easy for your business to build and manage a powerful brand identity . That’s not all. With the Visme Brand Wizard , your team can stick to the brand identity guidelines easily on every project they work on.

Before we move on to the templates, I just wanted to remind you about our YouTube Channel , where we share videos chock full of tips on how to brand, manage and market your business.

Here’s a video about brand personalities to help you craft a brand identity you can be proud of.

If you’re creating a brand identity for your business, looking at examples will help you understand the scope of its importance. The brand identity examples below are from large companies that have great brand equity and a loyal customer base.

How do you think they got there? With a lot of perseverance and, you guessed it, a solid brand identity to carry them through.

The brand identity for Hydroflask is all about living your best life, preferably outdoors. Their slogan is “Hey, let’s go” and they inspire users, ambassadors and team members to use the hashtag on their social media. The Hydroflask identity isn’t about a color palette but about the storytelling and the people.

HubSpot is a notable example of brand identity. Since the beginning, HubSpot has always been orange. Their signature color is at the base of all their visual branding.

But the orange isn’t everything; their brand identity design goes beyond that. Part of HubSpot’s brand identity is its Culture Code, a 120-slide deck that explains why HubSpot cares so much about culture, both for their clients and their team.

The Duolingo owl is one of the most memorable brand mascots on the internet these days. So much so that it’s a hit on TikTok . But Duo’s (the mascot’s name) popularity didn’t start on social media. The mascot is the foundation of the brand identity; its shape inspired the curved shapes on the logo.

There are a number of things we can say about the Ikea brand identity that go beyond its logo and iconic colors. For example, their Swedish meatballs or the way you have to walk through the entire maze to get to the end, or the illustrations in the building instructions and even the names of the items they sell.

Ikea's brand guidelines are all about creating a solid brand identity and you can feel it at every touchpoint.

Visme has all the templates you need to keep your brand identity in check. Here are five brand identity templates to help solidify your brand identity.

This is just the tip of the iceberg. To see more, visit our template gallery .

1. Brand Guidelines Document

This 11-page document not only lays out all the essential elements of a brand identity but also has pages for other elements like letterheads, business cards and email templates. Likewise, you’ll find a page for the tone of voice for your brand communication.

2. Brand Guidelines PDF

The PixelGo branding template is a simple document where you can share your basic brand identity elements. Include the dos and don'ts of how to use your brand logo on any type of content your team creates.

Tweak this style guide example below to easily create one that communicates your brand values and purpose.

3. Brand Guidelines Template

With this style guide example, it’s evident that you don’t need that many pages to share your essential brand identity elements. Add your logos, colors and fonts to a document and add the digital link to all the briefs for content creators.

4. Healthcare Brand Guidelines PDF

When creating a brand guidelines document, it's a good idea to include an introductory section with the values and mission of your brand. The “why” about your brand is just as important as the colors and typography.

Use this brand design template to communicate the elements of your brand’s unique identity.

5. Worksuite Brand Guidelines Document

Use your brand guidelines document as a starting point for how your brand communicates. This document is like a window into your brand, so make sure its pages represent your brand identity as well.

The first order of business for presenting your brand identity is a brand guidelines document or presentation. You saw five examples above of brand guidelines document templates, which are just one way of presenting your brand identity.

Below is another type of brand guideline, in this case, a presentation . You’ll find all the same pages as the document but in a different layout. These slides are easy to add to a proposal , pitch deck or employee handbook presentation .

Other ways of presenting your brand identity to the consumer are at every form of branding they interact with.

For example :

• Visuals in a retail store
• Social media graphics
• Products and packaging
• Events and conferences
• Videos, intros and outros
• Merchandising
• Your website
• Business cards

And the list goes on…

Sourcing images for your branded documents doesn't have to be a hassle. Visme has a rich library of over a million high-quality images you can use for your next design.

And if you don't find any image that matches your need, Visme has got your back. With Visme's AI image generator , you can generate professional-level graphics, images, arts, and illustrations at the snap of your finger.

Visme's AI writer tool is also a handy assistant for generating high quality content for your branded business materials. Simply input an accurate prompt and watch the tool do its magic.

Having a brand identity is critical to your business growth. So why are you still putting it off? It’s time to get your brand identity down on a digital document. Not only for your team to use, but also to include in investor pitch decks , proposals, media pages for influencers and much more.

Simplify content creation and brand management for your team

• Collaborate on designs , mockups and wireframes with your non-design colleagues
• Lock down your branding to maintain brand consistency throughout your designs
• Why start from scratch? Save time with 1000s of professional branded templates

Sign up. It’s free.

Visme can help seal your brand identity on all the touchpoints of your business, from simple color-coded icons to interactive scrolling infographics and event posters.

Discover all the ways Visme can help your brand identity shine.

The Visme Brand Kit is a feature inside your Visme dashboard. This is where you set up your logos , fonts and color palettes to use on all the projects you and your team work on together.

Once the Brand Kit is set up, all the assets are in your editor and are automatically applied when you create new projects. The Brand Kit is a key element for team collaboration when working on branded graphics together.

Read this article to learn more about creating a branding kit for your business.

Branded Templates

Inside the Brand Kit is a section where you can store branded templates to reuse whenever you want. Keep presentations, proposals and reports ready for your team members to use.

Once you or one of your team members works on a branded project that looks and works great, it’s a good opportunity to turn that project into a branded template for future use.

Brand Wizard

Finally, the cherry on the pie when it comes to running a brand identity with Visme is our Brand Wizard . By simply adding the domain for your website, your brand assets are pulled into the system and our AI creates a set of branded templates. All the generated templates are ready to use as soon as you have them.

If you don’t have a website yet, you can also just add the logo, colors and fonts yourself. Likewise, if you still aren’t sure about your brand assets, the Brand Wizard can help you test out combinations until you choose the perfect one.

Q. What is a brand identity example?

Brand identity is a collection of branding and visual elements that make up a company’s persona, image and values. Brand identity examples refer to samples of top brands with distinct brand identities and how they communicate their brand to inspire your creativity.

Q. What determines brand identity?

Brand identity is determined by a combination of factors, including:

• Brand Purpose : The reason why the brand exists and what it aims to achieve. This purpose should resonate with the brand's target audience and differentiate it from its competitors.
• Brand Values: The beliefs and principles that the brand stands for. These values should be reflected in the brand's messaging, products and actions.
• Brand Personality: The characteristics and traits that the brand embodies. This includes the brand's tone of voice, visual identity and other elements that help to create a consistent and recognizable brand image.
• Target Audience: The profile of customers your brand wants reach and engage with. Understanding the needs, desires and behaviors of the target audience is critical for building a brand identity that resonates with them.
• Brand Experience: The sum total of all interactions people have with your brand, including the products, customer service, marketing and other touchpoints. A positive brand experience can help to reinforce the brand's identity and build brand loyalty.

All of these factors work together to create a brand identity that is unique, compelling and memorable.

Q. How do you create a brand identity?

Follow the branding tips below to create a unique and memorable brand identity.

• Define your brand: Start by knowing who you are and what your brand stands for. Also, figure out your mission, purpose, values and unique positioning.
• Identify your target audience: Understanding the people you want to reach will enable you to develop a brand identity that resonates with them.
• Choose a brand name and logo : Your name and logo should be memorable, unique and reflect your brand's personality and values.
• Develop a brand message: Your message should be clear, concise and memorable. It should communicate what your brand is all about and what it stands for.
• Create brand visuals: Your brand visuals include the colors, typography and imagery that will be associated with your brand. Ensure your visuals are consistent across all marketing materials.
• Establish brand guidelines: Your brand guidelines should include all the elements of your brand identity, including your brand message, visuals and tone of voice. These guidelines should be followed by everyone who creates marketing materials for your brand.
• Use a Brand Identity Template: Premade templates for brand identity ensure your branding stays consistent across different marketing materials, platforms and touchpoints.
• Test and refine: Once you have created your brand identity, test it with your target audience to see how it is received. Use feedback to refine your brand identity as needed.

Q. What should be included in a brand identity?

• Logo: The brand logo is a visual representation of the company and is a key element in creating brand recognition and recall.
• Colors: The colors used in a brand's identity can help communicate its personality, tone and values. It is important to choose a color palette that is consistent across all brand collateral.
• Typography: The font used in a brand's identity can communicate the brand's personality, tone and values. It should be consistent across all brand collateral.
• Voice and tone: The voice and tone of a brand should be consistent across all communications to create a cohesive brand identity.
• Mission statement: A clear and concise mission statement can help communicate the brand's purpose and values to customers.
• Brand messaging: Brand messaging should be consistent across all channels and should communicate the brand's unique value proposition.
• Brand guidelines: A set of guidelines that outline how the brand should be represented across all channels and media should be created and shared with all stakeholders to ensure consistency.
• Brand assets: The brand assets , such as imagery, videos and graphics should be consistent with the brand identity to create a cohesive brand experience.
• Packaging: The packaging of a product should be consistent with the brand identity to create a consistent brand experience.
• Customer experience: The customer experience should be consistent with the brand identity to reinforce the brand's values and personality.

Q. What is the goal of brand identity?

The goal of brand identity is to create a strong, recognizable and unique image that represents the values, personality and purpose of the brand. This identity helps to establish trust and loyalty with customers, differentiate the brand from competitors and communicate the brand's message effectively.

Ultimately, having a strong brand identity creates a positive perception of the brand in the minds of consumers, which can lead to increased sales and business success.

Q. What are the 7 elements of brand identity?

Here are the elements of brand identity:

• Logo: A unique symbol or mark that represents the brand Tagline: A short and memorable phrase that captures the essence of the brand and what it stands for.
• Color palette: A set of colors that are used consistently across all brand communications
• Typography: The typefaces and fonts that are used to create a consistent visual style for the brand.
• Imagery: The visual elements that are used to convey the brand's personality and values, such as photography, illustrations, or graphics.
• Voice, tone and vocabulary: The style and personality of the brand's written and spoken communications, including its messaging, language and tone.
• Shapes and patterns: Shapes refer to the form, outline or contour of design elements or figures, while patterns are repeated decorative design.
• Brand guidelines: A set of rules and guidelines that define how all of the above elements should be used to create a consistent and cohesive brand identity.

Managing a brand and its respective identity isn’t a job for just one person. Even if your company has a brand manager or something similar, it’s not their job alone to make sure all brand touchpoints are covered.

That’s where brand guideline documents, brand kits and branded templates come into play.

Get on over to your Visme dashboard and create a digital brand guidelines document . It’ll be a lot easier for your team to stay on brand together every step of the way.

Develop a memorable brand identity faster using Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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10 Business Presentation Examples | Say Goodbye to PowerPoint!

Renderforest Staff

11 Apr 2023

13 min read  

Have you ever found yourself delivering a presentation to a disengaged audience, wondering where you went wrong? If the struggle to make your business presentation stand out and leave a lasting impression is real, don’t worry – there’s a way out!

In today’s fast-paced business world, traditional slideshows may no longer cut it. Audiences expect more creative and interactive presentations beyond bullet points and stock images. But here’s a dilemma. How do you adopt contemporary trends while staying authentic to your business? 

While skimming through dozens of business presentation examples , we found that adjusting one according to your communication goals requires a certain approach and a little technical support. To help you solve the riddle, we’ve compiled 10 outstanding presentations that will surely spark ideas for your business.

If you are ready to embrace a revolution, keep reading, as we’ll give you editable templates as a starting point for your next presentation!

Revamp Your Business Presentations With These 10 Engaging Examples

Informative, motivational, entertaining – presentations come in all shapes. The following business presentation examples can offer insightful solutions, whether you go for an entirely new approach or just tweak an existing template.

Without further ado, let’s dig deeper to see how famous companies meet today’s demand.

Adidas Annual Report 2021

Image source: Adidas Annual Report 2021

The Adidas annual report for 2021 is a comprehensive and detailed report providing an overview of the company’s performance and financial results over the year. Presented as a combined publication for investors, stakeholders, and everyone interested in the company’s activity, it’s a business presentation example focusing on:

• Professionalism
• Clean manner

One of the key peculiarities of this report is its abstract style. The way it uses visuals and infographics to present complex financial information and data in an easy-to-understand format tells about its business-oriented approach.

Starting with a letter from the CEO, the presentation goes further with a strategic overview, financial highlights, yearly highlights, sales outlines, and more. 

Here is a sneak peek at its visuals!

A six-slide presentation has two times as many pages organically integrated as internal resources. For instance, by clicking on the green box entitled “Letter from the CEO,” you’ll be taken to the page where Kasper Rorsted expresses his gratitude toward each team member and business-related aspirations for the future.

A map depicting the company’s sales by segment has a neat yet bold aesthetic that adds to an overall business feel.

The company’s commitment to environmental sustainability and social responsibility is highlighted throughout the report, with sections dedicated to topics such as sustainable sourcing, supply chain transparency, and diversity and inclusion. This business presentation example showcases the power of design in business communication, proving that a combination of text and visuals is key to making an impact.

Create Yours With Renderforest

Embracing a minimalistic yet professional approach business presentation ideas is no longer a challenge for those using Renderforest for design-related tasks. The platform has hundreds, if not thousands, of editable slideshow templates for every business purpose.

Here’s your editable business presentation template to create your next annual report. Start by customizing business presentation examples according to your company’s style guide and feel the difference.

Porsche Company Presentation 2022

Image source: Porsche Company Presentation 2022   The Porsche company presentation is a sleek and polished business presentation example  of the company’s current company heads, key statistics for the past year of 2021, brand philosophy, and more. The presentation is presented in a professional and sophisticated manner, with a focus on high-quality visuals and concise, impactful text. We see striking images and graphics as a business presentation example for a luxury brand. Intending to convey the Porsche brand’s essence and identity, presentation makers have included a range of visual elements, from illustrations to car photographs and graphs demonstrating the business growth.  

The strategic focus on highlighting Porsche’s commitment to sustainability and social responsibility allows the business to stand out against its competitors and speak for itself. As a proof, the following slide depicts the company’s objectives for the future of environmental protection. 

Image source: Porsche Company Presentation 2022

Overall, the presentation’s clean aesthetics, consistent color palette, and use of appropriate corporate visuals make it a great business presentation example for other businesses to follow.

Whether you are more into strict or creative presentations, we have yet other business presentation ideas for you. Staying true to your business values is essential, so take the time to personalize the following template and set yourself apart. And if you’re planning on rebranding, the AI business name generator can come in handy. 

Pixar’s 22 Rules to Phenomenal Storytelling

Image source: Pixar’s 22 Rules to Phenomenal Storytelling

This extra vivid yet minimalistic presentation provides guidelines for creating compelling and memorable stories. The presentation is demonstrated in a simple and clear manner, with a focus on concise text and playful, colorful visuals.

With its simple design, this guide provides clear and actionable steps for creating stories that engage, inspire, and resonate with audiences. The well-known character outlines evoke a solid connection to the visual content of Pixar’s films.

Here we may also see the constant use of large fonts and bold colors that deliver a powerful and emotional impact on the viewers.

How Google Works by Eric Schmidt

Image source: How Google Works by Eric Schmidt & Jonathan Rosenberg with Alan Eagle

The “How Google Works” presentation is highly informative and visually engaging. It’s a comprehensive overview of the company’s operations and the little secrets behind its success. Presented as illustrated storytelling, the presentation is an excellent example of incorporating relevant facts and figures without overwhelming the audience.

One of the key peculiarities of this business presentation example is the focus on Google’s unique corporate culture and management philosophy. The presentation highlights the corporate emphasis on innovation, collaboration, and open communication and how these values have contributed to the company’s success.

Overall, its clear and appealing design doesn’t bore but works effectively, helping the audience quickly grasp the business model.

Whether for education, corporate identity outline, or simply presenting yourself in a fun and creative way, Renderforest’s business presentation templates stand out from the crowd. Hit the Edit button to customize the following template and fit your brand, style, and message accordingly.

Let’s make a lasting impression with your speech!

HupSpot’s Quarterly Investor Presentation Q4’22

Image source: HubSpot Quarterly Investor Presentation Q4’22

As a polished and professional document, The HubSpot Quarterly Investor Presentation provides an in-depth overview of the company’s financial performance and strategic priorities. The presentation features metrics demonstrating HubSpot’s business progress, including growth in revenue and customer retention. 

Through simple visualizations in corporate colors, the presentation has a clear and concise manner of presenting business performance. The key data points are easily identified through charts and graphs, appealing to the business-minded audience.

Infographics work best for such pitch decks as they help deliver relevant information visually attractively. Also, the use of icons makes the document more readable.

Indeed, this is a great example of creating a visually appealing slide deck that investors and executives can easily understand. 

Graphs, charts, tables, and infographics are some of the most effective ways to help you clearly communicate your business performance and strategies. For instance, you can incorporate the following slides into your next presentation and emphasize the company’s priorities in a captivating way.

Renderforest’s corporate presentation templates provide creative and eye-catching design elements that will surely leave an impression on the viewers.

HupSpot’s 2022 Analyst Day

Image source: HubSpot’s 2022 Analyst Day Presentation

Consistency is the key, and HubSpot’s second presentation proves that. The presentation features the corporate style and has the same icons, clear visualizations, and simple yet informative text blocks that provide a comprehensive overview of business metrics.

It’s an extended 75-page presentation with two constituent presentations covering specific business topics, such as defining the company’s commerce vision, highlighting the best-working practices toward customer acquisition, predicting future performance, etc.

The way these presentations provide valuable insights into the company’s business strategy, corporate integrity, product offerings, and market positions speaks much about professionalism. That said, a well-designed and unified corporate presentation will become your ace in the hole for pitching business ideas and strategies and positioning yourself as a reliable niche representative.

Netflix Culture Deck

Image source: Netflix Culture Deck

Concise and impactful corporate presentations help with new employee onboarding and business development, and Netflix’s Culture Deck is a good example. Through minimal use of visuals, it provides detailed information on how the company fosters a culture of innovation, encourages risk-taking, and empowers employees to make decisions and take ownership of their work. 

Although this presentation mainly features plain text blocks on a white background, it is a well-structured, logically organized, and easy-to-follow corporate manual. 

Sometimes less is more! That’s the core idea behind Netflix Culture Deck.

Renderforest’s business presentation templates allow you to craft a captivating employee handbook and leave a good first impression on new employees. Select the template that best fits your corporate mindset and message, spice it up with visuals, and you’ll be ready to present your company most effectively. 

Coca-Cola | Investor Overview – Updated for Third Quarter 2022

Image source: Coca-Cola | Investor Overview – Updated for Third Quarter 2022

Here’s another case where a company presents a detailed financial performance analysis, strategic initiatives, and market position through easy-to-digest infographics. The colorful and fresh design style leaves viewers with an informative and creative impression.

The presentation contains concise business updates and insights that help business partners comprehend the company’s state and further development opportunities.

Coca-Cola’s Investor Overview is a good example of how a business presentation should look regarding design, usability, and niche-oriented content.

Disney’s Q1 FY23 Earnings

Image source: Disney’s Q1 FY23 Earnings

Disney’s presentation highlights business performance in the context of industry trends and features detailed graphs and diagrams that help business partners efficiently identify recent business updates. It’s a clearly designed overview of the company’s current and future development plans. 

Media and entertainment distribution results come in simple bar charts, as shown below.

Performance highlights include updates from parks, experiences, products, and more. Although there is statistics overload, infographics present it in a well-structured way.

Renderforest’s engaging templates can help you get that business presentation ready in no time. Whether you’re creating a business overview, getting ready for a new product launch, or need to send a financial report to your stakeholders, Renderforest provides you with sophisticated editing tools for business presentation ideas . 

You’ll get access to all content customization elements, from infographics to maps, charts, graphs, and beyond.

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Albrecht Solutions | Company Presentation

Image source: Albrecht Solutions | Company Presentation

Last but not least is a company presentation from Albrecht Solutions. Focused on highlighting the company’s history, customer value, and corporate culture ideology, this example features formal visuals, discreet color pallets, and data charts.

It’s a valuable resource for future partners and potential customers interested in learning more about Albrecht Solutions. 

Business Presentation Hacks for a Captivating Pitch

Going through each example has advantages, as now you have a certain degree of knowledge regarding the best practices. However, aspects like the delivery manner, laconic speech, and visual storytelling play a crucial role in all business presentation examples discussed above.

Let’s quickly skim through several tips and tricks to help you polish your slides and boost your confidence:

Choose the Right Opening

Start by introducing the presentation topic and yourself. Explain your intent for giving this talk in a few words and get people hooked on your words.

Remain Laconic: Avoid Text Overload

The fewer words, the better! Your audience will thank you for clear, concise presentations that are easy to follow. You can always go into more detail and answer questions afterward.

Tell a Story with Visuals

People fall for stories, so why not use visuals to support your points and illustrate the message you want to convey? Use color schemes and graphics that complement your narrative, as well as charts and diagrams to present data.

Create Visual Consistency with Templates

While looking for consistency and clarity, templates can help. Templates keep the background uniform, give you a range of options to choose from, and create professional-grade presentations in no time. 

The best part about Renderforest’s business presentation templates is they are fully customizable, so you can make them your own by adding your text, images, and branding. With a ready-made business presentation kit , even non-designers can make stunning presentations for their audience.

Use Videos to Stand Out

Video content rules almost every industry, and business communication is no exception. Audiences today require visual aids for better engagement and understanding. Incorporating videos into your presentation can be a powerful tool to grab attention and keep your audience interested.

Renderforest’s presentation videos are a fantastic way to create engaging and professional-looking presentations that captivate your audience. Our video presentation templates are designed to be user-friendly and easy to customize, even if you have no prior video editing experience.

From 3D animations to corporate overviews, these business presentation examples with videos are sure to leave a lasting impression.

Incorporate Data Visualizations (Infographics)

The examples analyzed above clearly outline the importance of having visually appealing data. While numbers can be dry and dull, video infographics and animations can water down complex data and make it easier for your audience to digest. Renderforest offers a perfect solution to this.

The Bottom Lines

In conclusion, effective business presentations are essential for any organization to succeed in today’s competitive world. By reviewing 10 outstanding examples from world-known companies, we have seen that there are various ways to make your presentations stand out and leave a lasting impression. 

However, creating a professional presentation from scratch can be time-consuming and challenging, especially for those who are not design-savvy. 

That’s where Renderforest comes in, offering a wide range of editable presentation templates, infographics, and video presentations that are easy to customize and can elevate your business communication game to the next level. 

Don’t miss out on the opportunity to impress your audience and achieve your business goals with Renderforest’s user-friendly presentation and logo animation maker tools. 

Try them out today!

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• A Guide to Presentation Outline [Infographic]
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• 10+ Corporate Presentation Designs

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10 Best Brand Strategy Examples (PDF Framework Template)

In this article, you’ll discover 10 brand strategy examples from some of the best brands in the world.

We’ll then uncover how to develop a brand strategy for your brand or your client’s. First, we’ll break down the brand strategy elements these successful brands leverage, how they use them and why they work. Then you’ll see examples of brand strategies for each of these important strategic elements. By the end of this article you’ll understand the most important aspects of brand strategy and how the top brands in the world use them.

Brand Strategy Like A Boss (10 Best Brand Strategy Examples) 

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What Is Brand Strategy?

There are plenty of definitions of brand strategy out there. I recently spoke with well-renowned branding author and strategist  Marty Neumeier  on The Brand Master Podcast. I asked him what his definition of brand strategy is was and here’s what he had to say.

Brand Strategy is a long-term plan to out-manoeuvre competitors through radical differentiation.

To get into the weeds of brand strategy a little more, here’s my brand strategy definition:

Brand Strategy is the definition of a brand’s approach to who they target, how they differentiate and how they  influence perceptions and decisions

When all is said and done, branding is about shaping the perception of a given business in the market as a more appealing option than its competitors.

Brand Strategy vs Marketing Tactics

Brand strategy is often confused with individual marketing tactics of a brand such as social media marketing, advertising or content marketing. For these tactics to be effective, they must be executed as part of a larger strategy. Mark Ritson , one of the world’s most renowned marketing professors wrote:

Tactics without strategy is dumbing down our discipline. If marketers want to be taken seriously, they must end their preoccupation with tactics and tools and focus on their strategy, devised by thoroughly researching, segmenting and targeting their audience.

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10 Key Elements Of Brand Strategy

Although no two brands are the same, there are a series of key brand strategy elements  that are most commonly used. Across the most successful brands and brand strategists in the world these key components are used consistently as the critical aspects of the overall brand strategies.

Positioning 

Personality

Voice And Tone

Brand Story

Each of these key brand strategy elements can spearhead a brand’s overall strategy or work as part of a team of strategic components. I’m about to break down each one of these essential strategy elements and provide you with the best examples for each.

The following sections will provide you with an understanding of how these elements work and inspiration to create a strategy for your own brand or your client’s.

Let’s start at the top with brand purpose.

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#1. toms shoes – brand purpose.

The purpose of the brand or the brand’s purpose defines why the brand exists. 

Brand Purpose  Definition

Why Brand Exists Beyond Money

Of course, every business exists to make money, though most brands serve a purpose beyond money whether they define that purpose or not. Brand’s that take the time to  define their reason for being (or their “Raison d’être)  tend to be more dialed into the audience they serve.

Though many dismiss brand purpose as a legitimate strategy, the figures don’t lie. In a  “Strength of Purpose Study”  of 8,000 global consumers by New York-based  Zeno Group , the results were clear. Consumers are four to six times more likely to  buy from, trust, champion, and defend  companies with a strong  Purpose .

TOMS shoes  is an excellent example of a purpose-driven brand that has used their purpose as their driving strategy using the following  brand purpose statement .

We believe in a future where all people have the chance to thrive.

The TOMS brand was created when founder  Blake Mycoskie  traveled through Argentina in 2006 and experienced the hardships faced by children without shoes. His experience inspired him to create a brand with giving at its core. For every pair of shoes the company sold, a new pair would be given to a child in need.

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This was the purpose the TOMS brand was born from which still drives the business today, with the brand investing  1/3 of all profits into grassroots efforts .

The 2021  Purpose Power Index ranks TOMS as #2 of the 20 most purposeful brands in the world.

Brand purpose is a legitimate brand strategy example. Just like it has at TOMS, it can drive decisions, inspire employees and attract dedicated loyal customers who believe what the brand believes. Brands that want to make emotional connections need look no 

How To Create Your Brand Purpose

When creating your brand purpose, define the reason you would exists if not for money.

#2. Tesla – Brand Vision

The brand vision sets in place the navigational direction for the brand. It plants a flag in the ground as to where the brand wants to go which ultimately influences decisions and actions to guide the brand to its intended destination. 

Brand Vision Definition

Where the brand wants to go and what it aspires to be

A  brand vision  is not a piece of marketing designed to attract customers, but an internal guidepost expressed in the  brand vision statement.

Brands that are acutely in tune with the vision of their future brand can breathe a sense of believability throughout the brand’s personnel that they are part of something bigger than themselves. 

Tesla is a brand with a big vision inspired by  2021 person of the year Elon Musk .

Tesla had become a world-leading brand and the benchmark in the electric car market.

But Tesla’s ambitions go way beyond the automobile industry and into the realm of sustainability.

The revamp of their Tesla’s brand vision statement, which is also used as their mission statement is:

To accelerate the world’s transition to sustainable energy.

Tesla doesn’t use their vision statement as a  “ nice to have ”  or a piece of marketing. They use it to drive decisions and actions as the brand expands into the solar energy category. 

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How To Create Your Brand Vision

When creating your vision statement, define what you want your future brand to look like, and use that vision as a guiding compass to get there.

#3. Patagonia – Brand Mission

While the brand vision outlines the aspirations of the brand for the future, the brand mission defines the brand’s commitments for today.

The goal of the brand mission is to define that commitment.

The brand mission is documented in the brand mission statement, which, like the vision statement is an internal document. The mission provides clarity for the brand leaders and personnel about the consistent commitments it must deliver on to achieve the future vision.

When a brand is clear on its commitments, it shows up in its  actions and forms part of the brand’s reputation .

For example, Patagonia is a well-established lifestyle brand that produces outdoor, camping and climbing apparel brand.

Founded by climber and brand leader  Yvon Chouinard in 1973 , the brand has very strong roots in protecting the environment. 

The  Patagonia brand mission , as outlined in their brand mission statement is to:

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

This mission has been the driver behind shaping  Patagonia’s business processes  and marketing to align with their commitment.

Today, many brands have jumped on the  “Sustainability”  bandwagon without much to show for it.

Patagonia however, is an example of how the brand mission can not only form an important part of the brand strategy but can be the driver behind that strategy’s success.

How To Create Your Brand Mission

When defining your brand mission for yours or you client’s brand strategy, make sure you dig deep to find a commitment that will drive decisions.

#4. IKEA – Brand Values

Brand values outline what’s important to the brand in the way they do business.

The goal of brand values are to provide a boundary of behaviour for the brand so it operates according to a certain philosophy of conduct.

Brand values form an integral part of the brand culture which is the manner of how the brand functions internally.

Brands that are happy on the inside, tend to be happy on the outside. This isn’t just an assumption. Both on revenue, and stock-price performance, brands that consistently show up in the  100 Best Companies To Work For List , see higher than average returns. 

Brand values play a critical role  in aligning the brand internally so everyone is pushing in the same direction. There’s a caveat here though. Values for the sake of values are useless.

Brand Values must be actionable and they must shape how the brand engages both internally and externally.

IKEA is an example of  a brand that is clear on their values  and how to use those values as part of their broader brand strategy.

Here’s how they see it:

We have a strong set of values. They are the compass that guides us in everything we do. Our culture is formed when we put these values into action.

They go on to say

We’re constantly trying to find better ways to get things done and to bring out the best in ourselves and others.

Here are the core brand values that drive the  IKEA  brand.

Togetherness

Caring for people and planet

Cost-consciousness

Renew and improve

Different with a meaning

Give and take responsibility

Lead by example

As you can see, IKEA’s values are unique to them. They’re clear and actionable and can be used at to guide decisions, actions, communication and engagements.

How To Develop Your Brand Values

When defining core values for your own brand, start with single words that are important to you in how you do business, then make them unique and actionable.

#5. Apple – Brand Positioning

Brand positioning  is arguably the most important and most difficult brand strategy element to define and develop.

The goal of brand positioning is to specify a unique  point-of-difference (or differentiator) , that sets the brand apart from its competitors.

An effective brand position will earn the brand a distinctive place in the mind of the audience as to why they are a more relevant choice for them. Consumers are bombarded with choices in every category and brands must fight for awareness, attention, and salience.

The winners are remembered and chosen in the buying decisions and the positioning strategy plays a big role in influencing that decision. 

Apple  is one of the best examples in the worlds of a strong positioning strategy.

When you think of Apple, you think of  Simplicity and Innovation. 

There are hundreds of technology brands in the world through none deliver the innovation and the simplistic  brand experience  quite like Apple. This focus on advancement and an exemplary brand experience has allowed Apple to establish the leading position with premium pricing competitors can’t compete with. Here is the Apple brand positioning statement.

For individuals who want the best personal device, Apple is the technology leader that emphasises research, advancement and innovation to give our customers an innovative and seamless experience. We consider the impact our products and processes have on our customers and the planet.

The  brand positioning statement is not designed as a piece of marketing, but an internal document to shape everything about the brand from experience to marketing and everywhere in between.

How To Develop A Brand Position

When defining your brand position, uncover what’s important to your audience and how you’ll give them what they want with an experience unique to your brand.

#6. Harley Davidson – Brand Personality

Brand personality  is one of the most potent but underutilised elements of brand strategy.

The goal of brand personality is to make your brand sound and feel human rather than feeling like a corporate entity.

What a brand says is critical, but the way it says it is becoming an increasingly important aspect of  brand communication . 

As people, whether or not we connect with others is largely due to whether or not our personalities align.

We feel more connected to those who display the same characteristics and traits as we do because our reptilian brain signals the familiarity as safety.

Brands therefore need to show up with relevant human traits to get approval from that reptilian brain.

Harley Davison  is a perfect example of a brand with personality. Throughout the brand experience from the copy on their website to their image style to their marketing and advertisements, Harley’s communication is laced with personality.

Harley’s  target audience  are rebels at heart and they use that rebellious spirit throughout the experience which includes

Rugged Brand Identity

Gritty language

Rough Tone Of Voice

Non-conformist attitude

Disruptive behaviour

Harley loves to go against the grain of everyday society and in doing so, they endear themselves to the inner rebel of their audience.

How To Develop A Brand Personality

When defining a personality for your brand, take the time to first understand your audience and the traits they’re attracted to. Use those traits to connect and resonate and embed them into your communication strategy.

#7. Old Spice – Brand Voice & Tone

Brand voice  and tone is and extension of the brand personality.

The goal of the brand voice and tone is to set the mood and provide a guide for how the brand will sound.

While your brand personality are the broader strokes of how your brand will show up, your brand voice provides the subtle detail of your brands tonality. Your personality and tone work hand-in-hand to  deliver your message in a specific manner to attract your audience.

Old Spice  is an excellent example of how a brand can use a fresh tone and style of communication to connect with new markets. 

Before their  repositioning  at the turn of the century, Old Spice was seen as a boring old man’s brand.

But with a refreshed personality and tone of voice laced with tongue-in-cheek humour, satire and swagger, Old Spice became a household favourite among younger demographics.

Old Spice became the #1 brand in the Men’s Body Wash category within 18 months of adjusting their brand strategy and tone of voice.

How To Develop Your Tone Of Voice

When developing your brands tone of voice, start first with a well-defined personality. Use your personality traits to shape the way you want your brand to sound and the characteristics in the tone.

#8. Brand Story – Airbnb

Brand story or brand storytelling strategy  is the framework of narrative techniques used to engage with the audience in a highly engaging way.

The goal of brand storytelling is to create associations and deliver messages to the audience in a way that feel relevant and engaging.

Traditional marketing techniques that push products and services have an extremely high dismissal rate because consumers are simply bombarded.

Stories on the other hand engage a primitive part of the brain that cut’s through the barrier of analytical thinking.

When we hear a story it draws our attention and opens a story loop that needs to be closed.

In other words, when we hear a story, we instinctively need to know what happens next.

The more relevant the story is to the journey your audience is on, the more clearly they see themselves in the story.

Brands that weave their message into a story about their audience plants a seed in their mind that’s received fondly and remembered easily.

Airbnb  is an example of a brand that has brand storytelling down to an art. Airbnb’s mission is to help us imagine a world where we can

Belong Anywhere.

To forge this mission into a reality, they focused their efforts on building a community and have created a platform for that  community to share their stories .

From hosts to guests, AirBnB have fostered a community of storytellers and loyalists marketing the brand through their own positive experiences. 

How To Create Your Brand Story

When defining a brand storytelling framework for your brand, step into the shoes of your audience and immerse yourself in their journey. Tell the story of the journey your audience is on and weave your brand in as the support to help them get to their destination.

#9. Hermes – Brand Heritage

Brand heritage  is a brand strategy that tends to be reserved for brands with history.

The goal of brand heritage as a strategy is to create associations of tradition and longevity. 

This inherently suggests they are a brand that has stood the test of time for a reason.

Whether the brand is 30 years old or 130 years old, associations to times past can evoke a sense of nostalgia an place the brand in a unique place in the audiences mind. 

One of the best examples of brand heritage is from  Hermes , the French fashion brand. Hermes, founded in 1837 by  Theirry Hermes  is the oldest fashion brand in the world. The brand has a deep sense of history and tradition, partly because the brand still remains in the Hermes family which has now spanned five generations.

Hermes was trading long before  “branding”  became an important aspect of business and they’ve stayed true to their roots. The Hermès’ brand philosophy was well summarised by former CEO  Jean-Louis Dumas  when he said

We don’t have a policy of image, we have a policy of product.

Though very few brands enjoy the competitive advantage of heritage, it’s a potent strategy if available. 

#10. Nike – Tagline / Slogan

The  brand tagline  or slogan is the brands message distilled in its purest, most concise form.

The goal of the tagline or slogan is to plant a memorable meaning in the mind of the audience that can grow into the position it wants to own.

Though the words  “tagline” and “slogan”  and used interchangeably, there is a difference. A slogan spearheads a marketing campaign while a tagline spearheads the brand.

Slogans however can be promoted to a tagline on the back of a highly successful campaign which often happens.

The tagline should help to solidify the position by making the idea simple and easy to remember. 

Nike’s  tagline  “ Just Do It ”   is probably the most successful and memorable tagline of all time. 

The Nike tagline was born as a slogan for a campaign by Wieden + Kennedy in 1987.

The slogan resonated deeply with the athletic community who was Nike’s core audience and it quickly became the adopted tagline.

The tagline has become the spearhead of the brand alongside its iconic swoosh and acts as way of life for the brand and its customers.

How To Create a Tagline

Start first with your brand position and distil that position into a handful of words. An effective tagline has four key characteristics. It should be concise, meaningful. Memorable and catchy.

How To Create A Tagline

Over to you.

An effective brand strategy is made up of a collection of elements all working together as a cohesive system. All successful brands have a clearly defined position which is a non-negotiable when it comes to building a brand. Once that position is defined, you can use and or all of the elements listed above to focus your strategy.

Remember…Brand Strategy is the definition of a brand’s approach to who they target, how they differentiate and how they influence perceptions and decisions Get crystal clear on who your audience is and what they want, and you significantly increase your ability to influence.

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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Top 10 Brand Plan Templates with Samples and Examples

Kavesh Malhotra

Your brand is what people say about you when you are not in the room.

                                                                                                       -Jeff Bezos, executive chairman of Amazon, has said. 

Branding is how you communicate your unique selling proposition to your customers, which helps build customer loyalty, increase brand recognition, and ultimately drive revenue. Without a brand, businesses are anchorless. A brand plan is a comprehensive blueprint that outlines how you will create, develop, and maintain your brand.

This blog discusses how a brand plan template plays a crucial role in any organization and offers you templates to conceptualize and share the same with your stakeholders. Downloading the top 10 brand plan templates that SlideTeam offers after years of research and expert-curation can help you fulfill your brand goals.

Before we go to our templates, here are four principles that guide the development and identity of a blog. 

Brand Strategy and Management

Effective brand strategy and management help create and maintain a strong brand identity, which differentiates successful businesses from the rest. A well-designed brand plan deck incorporates elements of branding, such as brand positioning, messaging, logo design, brand voice, and tone. It helps align marketing, sales, and product development functions and sets objectives that the operations and finance teams need to support.

Brand Plan Elements

A brand plan includes mission, vision, values, target audience, messaging, brand personality, competitive analysis, and market positioning. These elements create a consistent and compelling brand identity that resonates with your target audience, ‘long after you have left the room’, as Bezos says. 

Brand Plan Strategies

A brand plan strategy layout helps create a long-term roadmap that outlines your brand goals, initiatives, and metrics for success. Effective brand plan strategies include an analysis of your target audience, competitors, and market trends and help create a unique brand proposition that differentiates you from competitors.

Brand Plan Model

A brand plan model is a visual representation of your brand plan that helps communicate your brand strategy to your team and stakeholders. It includes elements such as brand positioning, messaging, personality, competitive analysis, and market positioning.

Now, the templates that SlideTeam offers is unique. The 100% customizable nature of the templates provides you with the flexibility to edit your presentations. The content-ready slides give you the much-needed structure.  

Choose from our Top 10 Brand Plan Templates now!

Template1: brand plan strategies ppt sample file.

This PPT layout focuses on Brand Plan Strategies. It contains sections that cover aspects of a brand plan strategy, such as:

• Company mission statement
• Brand position statement
• USP and brand characteristics
• Tagline, Tone, and pitch
• Why Choose us.

While discussed in detail, the above factors point to related elements like market research, target audience analysis, competitive analysis, brand positioning, and messaging. Professionals should download this deck to create comprehensive brand planning and strategy meeting presentations.

Download Now!

Template 2: Brand Plan Elements PPT Ideas

This link leads to a PowerPoint presentation template that focuses on the critical elements of a brand plan. The template includes brand strategy, identity, design, trust, value, marketing and advertising, messaging, positioning, and equity sections. Professionals need to download it to create presentations that provide an overview of a brand plan, its components, and its interdependencies.

Template 3: Brand Plan Steps PPT Sample

This layout outlines the step-by-step guide to creating an effective brand plan. It includes sections starting from overall strategizing, budgeting, and targeting your customer base to developing positioning strategies, analyzing target groups, and working on logos and taglines. The sections highlight the following components:

• Brand vision
• Brand positioning
• Brand Identity development,
• Brand Messaging
• Competitive analysis, and 
• Brand Launch

Professionals can download it to create presentations guiding their audience through brand planning.

Template 4: Brand Plan Consulting PPT Icon

This PPT bundle focuses on brand plan consulting. This template includes diagrams that help in creating a visually-appealing brand plan presentation. It includes sections on market analysis, competitive strategy, business strategy, and marketing plan combined with advertising and designing approaches such as digital marketing, traditional marketing, product design, branding, and visual design. Download it to create presentations that showcase your brand plan consulting services and expertise.

Template 5: Brand Plan Model PPT Inspiration

This presentation template provides a model for creating a brand plan. It showcases a visual representation of your brand plan, including all essential branding elements, such as gathering data, pivot points, developing brand identity, positioning, marketing platforms, and competitive analysis. Download this professional deck and use it to create presentations that illustrate your approach to creating a brand plan.

Template 6: Brand Plan Structure PPT Slide Styles

This is a set of yet another visually appealing slides that help outline a brand plan's structure. It includes sections such as positioning on the right platforms, enhancing customer and product services, churning out possibilities, understanding demand and supply, and other related components. Product heads and marketing Professionals can download it to create presentations that comprehensively explains and represents a brand plan and its components.

Template 7: Brand Plan Strategy Marketing Plan PPT Samples

This deck includes a slide that helps create an effective brand plan strategy. It depicts a brand strategy that revolves around brand research, value, plan, and position. The template consists of related sections on situation assessment, market analysis, propagation analysis, brand personality, value culture, mode, management, and more. Download this all-inclusive layout to create presentations integrating brand and marketing planning into a comprehensive strategy.

Template 8: Our Creative Agency Brand Planning Branding Pitch Deck

This template is designed for creative agencies to create an impressive and visually appealing branding pitch deck. It includes phases such as discovery and planning, creation, implementation, and evaluation and improvement. The stages encapsulate the following elements alongside digital marketing strategy and digital tactics:

• Brand Strategy:  It includes components that come under brand discovery and platforms.
• Brand assets: It highlights brand standards and guidelines.
• Mapping: It consists of all such elements that are related to ongoing brand strategy.  

Overall, this layout is for introducing the agency, showcasing its portfolio, discussing its creative process, outlining its branding services, and providing case studies of its successful branding campaigns. The deck also includes slides for discussing the client’s brand identity, target audience, competitors, and how the agency plans to develop a branding strategy that aligns with the client's goals. Creative agency professionals can download it to create presentations that showcase their brand planning and branding services and their ability to develop effective pitch decks.

Template 9: Brand Planning Process in A Four-Step Quadrant Diagram

This template provides a four-step quadrant diagram to illustrate the brand planning process. The four quadrants include brand analysis, brand strategy, brand execution, and brand measurement. Each quadrant encapsulates a set of subtopics that guide users through the planning process, such as analyzing the market, defining the brand's personality and values, developing marketing campaigns, and measuring the success of the branding efforts. This preset can be used by marketing teams, brand managers, or consultants to create a comprehensive and structured brand plan.

Template 10: Brand Planning and Marketing Strategies for Organization

Our last presentation layout in this series provides a comprehensive overview of organizations' brand planning and marketing strategies. It includes a three-step process highlighting the importance of brand planning, the components of a successful marketing strategy, and the process of identifying target customers. The template also includes sub-points on the above method for analyzing the market, defining the target audience, creating a unique selling proposition, and developing marketing campaigns across channels. This template is ideal for organizations developing a brand plan that includes marketing strategies as well.

BRANDS CREATE RECALL

By following a systematic approach to brand planning, organizations can align their brand and business objectives, differentiate themselves from their core competitors, and build long-term customer loyalty. The resources available, including templates, diagrams, and pitch decks, can help businesses plan and execute their brand strategies effectively. 

Ultimately, a well-executed brand plan can drive growth, increase revenue, and provide a significant competitive advantage in the market. To learn more about brand framework templates, visit SlideTeam’s blog on brand frameworks here .

FAQs on Brand Plan

What is a brand plan.

A brand plan is a document that outlines a company’s overall brand strategy, including its goals, target audience, messaging, and tactics to achieve those goals. It is a roadmap for how a company wants to present itself to the world and is essential to effective brand management. A brand plan sets the direction for all brand-related activities, ensuring that efforts are aligned to achieving the same objectives.

What is included in a brand plan?

A brand plan starts with a comprehensive market analysis, competition, and target audience. It then defines the brand’s positioning and messaging. The plan also includes a list of brand plan elements, such as brand promise, brand personality, and brand voice, which are used to convey the brand’s identity consistently. Additionally, a brand plan includes a roadmap for implementing the brand strategy, including specific tactics, timelines, and budgets.

How do you write a brand plan?

To write an effective brand plan:

• Start by thoroughly analyzing the market, competition, and target audience.
• Define the brand's positioning and messaging, including brand plan consulting to ensure alignment with the company's overall goals and objectives.
• Develop a list of brand plan elements, such as the brand promise, personality, and voice, to guide all brand-related activities.
• Create a roadmap for implementing the brand strategy, including specific tactics, timelines, and budgets.
• Ensure that all brand-related activities are tracked and measured, so you can adjust in real-time to achieve your goals.

Related posts:

• Top 10 Social Media Campaign Templates with Samples and Examples
• Must-Have Online Branding Templates with Samples and Examples
• An All-Encompassing Guide to Business Management (Best Templates Included)
• 10 Mistakes That Cost Marketing Managers Their Customer Base (And Top PowerPoint Templates That Can Help Fix Them)

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