sales manager application letter example

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Sales Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Sales Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Sales Manager cover letter using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Sales Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Sales Manager Cover Letter
• The Best Skills To Include On A Sales Manager Cover Letter

How To Address A Sales Manager Cover Letter

• 3 Sales Manager Cover Letter Examples

The 8 Best Sales Manager Cover Letter Templates

3 tips for writing a job-winning sales manager cover letter.

Here's the step-by-step breakdown:

Sales Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Sales Manager?

Companies love candidates with strong interpersonal and problem-solving skills to drive sales growth and client satisfaction. They also look for individuals with excellent communication abilities to convey information clearly and concisely.

Companies also appreciate candidates proficient in sales management software and tools for client engagement, support, and resolution. Lastly, a proactive approach and attention to detail are essential for effective sales management and client service.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Sales Manager cover letter:

• Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Sales Manager job you are interested in!
• Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's sales strategies and the market, and tie this up with your skills, demonstrating how they align with their needs.
• Highlight your skills: Showcase your most relevant skills for the role, such as Client Engagement, Support, Resolution, and more.
• Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
• Be concise and clear: Your cover letter should be short and easy to read. Keep it to one page and focus on the good stuff!
• End with a call to action: Close with an effective call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these, so you have the exact blueprint you need to see success.

The Best Sales Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role, and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Sales Manager Keywords

The first is to leverage our list of the best keywords and skills for a Sales Manager cover letter.

These keywords were selected from an analysis of real Sales Manager job descriptions sourced from actual job boards. Here they are:

• Communication
• Prospecting
• Collaborative
• Development

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Sales Manager cover letter
• Open a copy of your target Sales Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Sales Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Sales Manager roles:

Sales Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like:

Sales Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background in education to a Sales Manager role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Sales Manager Cover Letter Example #3: Senior Sales Manager

Our third example highlights a candidate applying for a Senior Sales Manager role. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Sales Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note: I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for managing calendar and communication.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The customer satisfaction you helped improve
• The increase in customer retention you helped achieve
• The feedback you helped gather and act upon

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Sales Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Sales Manager interviews and job offers.

Now that your cover letter is taken care of, be sure to check out our guide on writing a job-winning Sales Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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14 Sales Manager Cover Letter Examples And Templates for 2024

A Sales Manager excels in driving revenue, leading teams, and strategizing market penetration. Showcase skills like team leadership, negotiation, and data analysis on your resume. Highlight accomplishments such as exceeding sales targets or successful campaigns. Use quantifiable metrics to demonstrate impact, ensuring your traits resonate with potential employers.

Table of Contents

Sales manager cover letter examples.

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How to Format a Sales Manager Cover Letter?

Crafting an effective cover letter for a Sales Manager position goes beyond merely listing your achievements; it’s about showcasing your strategic thinking and leadership skills. The way you format your cover letter can significantly influence the hiring manager's first impression, as it reflects your ability to communicate clearly and persuasively—essential qualities in sales. A well-structured cover letter not only captures attention but also demonstrates your organizational skills and professionalism, both crucial in a sales role.

In this guide, we will discuss how to structure your Sales Manager cover letter, providing valuable insights and examples tailored to the sales industry.

We will focus on the essential components of a professional cover letter, including:

• Cover Letter Header
• Cover Letter Greeting
• Cover Letter Introduction
• Cover Letter Body
• Cover Letter Closing

Each section is vital in presenting your qualifications and enthusiasm for the role. Let’s delve into each part to help you create a standout cover letter for your Sales Manager application.

Importance of the Cover Letter Header for a Sales Manager

A well-structured cover letter header is crucial for a Sales Manager, as it sets the tone for the entire letter and provides essential information at a glance. The header should include your contact information, the date, and the recipient's details. Clarity and professionalism are key, as they reflect your attention to detail and organizational skills—qualities that are vital in sales management roles. A strong header not only makes a good first impression but also ensures that your letter is easily identifiable and accessible for the hiring manager.

Strong Example:

Weak example:, the importance of the cover letter greeting.

The greeting of a cover letter serves as the first impression for the hiring manager, setting the tone for the rest of the document. A well-crafted greeting reflects professionalism and shows that you have taken the time to personalize your application. Addressing the hiring manager directly not only demonstrates respect but also establishes a connection, making your cover letter more engaging. To avoid sounding generic, it's essential to research the recipient's name and title when possible; this can be done through the company website, LinkedIn, or even a quick phone call to the organization.

Here are some examples of strong and weak greetings for a Sales Manager cover letter:

Strong Greeting Example

Weak greeting example, the importance of a strong cover letter introduction for a sales manager.

A well-crafted cover letter introduction is crucial for a Sales Manager position, as it serves as the first impression a candidate makes on the hiring manager. This introduction should not only capture the reader's attention but also express genuine interest in the role and briefly highlight key skills or notable achievements that align with the job requirements. A compelling introduction sets the tone for the rest of the letter, providing a strong foundation for the candidate's case as the ideal fit for the position.

Strong Example

Weak example, purpose of the cover letter body for a sales manager.

The cover letter body for a Sales Manager serves as a critical opportunity for candidates to articulate their skills, experiences, and the unique value they bring to the company. This section allows applicants to highlight specific projects or accomplishments that demonstrate their ability to drive sales performance, lead teams, and develop strategic relationships. By showcasing measurable outcomes, such as exceeding sales targets or successfully launching a new product line, candidates can effectively convey their potential impact on the organization. A well-crafted cover letter body not only captures the candidate's qualifications but also aligns their experience with the company's goals and needs, making a strong case for their candidacy.

Importance of the Cover Letter Closing for a Sales Manager

The closing paragraph of a cover letter is a crucial component, especially for a Sales Manager role. It serves to summarize the candidate's qualifications, reiterate their enthusiasm for the position, and encourage the hiring manager to take the next steps, such as reviewing the resume or scheduling an interview. An effective closing can leave a lasting impression, showcasing the candidate's confidence and professionalism. Below are examples of strong and weak closing paragraphs for a Sales Manager cover letter.

Crafting an effective cover letter for a Sales Manager position is crucial in making a strong first impression on potential employers. A well-written cover letter not only showcases your professional experience but also emphasizes your technical skills, problem-solving abilities, knowledge of the Software Development Life Cycle (SDLC), teamwork capabilities, and a passion for continuous learning. By following these tips, you can create a compelling cover letter that stands out in the competitive job market.

Tips for Writing a Sales Manager Cover Letter

Highlight Technical Skills Clearly outline your technical skills relevant to sales management. Mention any CRM software or analytics tools you are proficient in. For example, if you have experience with Salesforce or HubSpot, detail how you've utilized these platforms to drive sales performance. This shows employers that you are equipped to handle the technical aspects of the role.

Showcase Problem-Solving Abilities Provide specific examples of challenges you've faced in previous roles and how you've successfully addressed them. Describe your thought process and the strategies you implemented to overcome obstacles. This not only demonstrates your problem-solving skills but also your analytical thinking and ability to stay calm under pressure.

Demonstrate Knowledge of SDLC If your role involves collaborating with product development teams, mention your understanding of the Software Development Life Cycle (SDLC). Explain how this knowledge has helped you align sales strategies with product launches or improvements. This will illustrate your ability to work cross-functionally and your awareness of how sales tie into broader business objectives.

Emphasize Teamwork Sales often involves working closely with other departments, such as marketing and customer service. Highlight your experience in fostering collaboration among teams to achieve common goals. Share examples of successful projects where teamwork played a crucial role, showcasing your interpersonal skills and ability to lead and motivate others.

Express a Passion for Continuous Learning The sales landscape is constantly evolving, and showing your commitment to professional growth is vital. Mention any relevant courses, certifications, or workshops you've completed. Discuss how you stay updated on industry trends and best practices. This demonstrates your proactive approach and eagerness to adapt, making you a valuable asset to any organization.

By implementing these tips in your cover letter, you'll be well on your way to impressing hiring managers. For more guidance, explore our cover letter templates or use our cover letter builder to create a professional and polished letter that showcases your qualifications effectively.

Common Mistakes to Avoid in a Sales Manager Cover Letter

Avoiding common mistakes in a cover letter is crucial for standing out in a competitive job market. A well-crafted cover letter can make a significant difference in securing an interview, especially for a Sales Manager role. Here are some prevalent pitfalls to steer clear of:

• Neglecting Personalization : Many applicants fail to tailor their cover letter to the specific company or role. Always address the hiring manager by name and reference the company’s goals or values.
• Using a Generic Template : Relying solely on generic templates can make your cover letter feel impersonal. Instead, customize your content to reflect your unique experiences and achievements. For inspiration, check out cover letter examples .
• Focusing on Duties Instead of Achievements : Instead of listing job responsibilities, emphasize your accomplishments and quantifiable results to demonstrate your impact in previous roles.
• Ignoring Cover Letter Format : A disorganized cover letter can detract from your message. Adhere to a professional cover letter format to enhance readability and presentation.
• Overusing Jargon : While industry-specific terminology can show your expertise, overusing jargon can alienate readers. Strive for clarity and conciseness.
• Neglecting Proofreading : Typos and grammatical errors can create a negative impression. Always proofread your letter or ask someone else to review it before submission.
• Lack of Enthusiasm : A cover letter that feels flat or disengaged may fail to captivate the reader. Convey your passion for the role and the company to leave a lasting impression.

By avoiding these mistakes, you can create a compelling cover letter that effectively showcases your qualifications for the Sales Manager position.

Cover Letter FAQs for Sales Manager

What should i include in my cover letter for a sales manager position.

Your cover letter for a Sales Manager position should include a strong introduction that captures the reader's attention, followed by specific examples of your achievements in sales. Highlight your ability to lead teams, develop strategies, and meet or exceed sales targets. Additionally, mention relevant skills such as negotiation, communication, and relationship management. Tailor your content to the company’s needs by researching its products, culture, and market position. Finally, conclude with a call to action, expressing your eagerness for an interview and reiterating your enthusiasm for the role.

How do I tailor my cover letter for a specific Sales Manager job?

To tailor your cover letter, start by carefully reading the job description to identify key responsibilities and required skills. Use this information to align your experience with the company’s needs. For example, if the job emphasizes relationship-building, discuss your experience in developing client partnerships. Incorporate keywords from the job posting to ensure your letter resonates with the hiring manager. Research the company's recent achievements or sales initiatives, and reference them to demonstrate your genuine interest. Personalizing your letter shows that you've taken the time to understand the company and how you can contribute to its success.

How can I demonstrate my sales achievements in my cover letter?

To effectively demonstrate your sales achievements, quantify your successes with specific metrics and examples. For instance, you might say, “In my previous role, I led a team that increased sales by 30% within one year.” Use numbers, percentages, and other data points to provide context and illustrate your impact clearly. Additionally, share stories that highlight your skills in overcoming challenges, closing deals, or implementing successful sales strategies. By showcasing your accomplishments in a compelling way, you can convince the hiring manager of your qualifications and potential contributions to their sales team.

Should I include my education and certifications in my Sales Manager cover letter?

Yes, including your education and certifications can enhance your cover letter, especially if they are relevant to the Sales Manager position. Briefly mention your degree, the institution, and any honors or relevant coursework that pertain to sales, marketing, or business management. If you hold certifications such as Certified Sales Professional (CSP) or similar credentials, include them to further validate your expertise. However, keep this section concise and focus more on your professional experience and achievements, as these are typically more impactful for sales roles. The goal is to present a well-rounded picture of your qualifications while maintaining a focus on your practical sales experience.

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