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5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

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Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

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Marketing Coordinator Cover Letter Example

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Luna Torres

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

Marketing Cover Letter Examples and Templates for 2024

• Cover Letter Examples

How To Write a Marketing Cover Letter

• Cover Letter Text Examples

As a marketing professional, you understand the importance of tailoring your brand messaging towards target audiences. The same principles apply to writing a winning cover letter.

Paint a picture of how your marketing expertise can create value for potential employers. This guide provides examples and expert tips to help translate your industry expertise into a powerful marketing tool.

Customer Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

To write a great marketing cover letter, you need to craft high-impact content that differentiates you from the competition. Think about how you’ve effectively marketed brands and products in the past. This is exactly how you should approach your cover letter, by selling yourself as a candidate through a creative value proposition. Below, we’ll walk you through each step of the cover letter writing process to help you land your next big marketing role:

1. Contact information and salutation

List all essential contact information at the top of your marketing cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as this language is more direct and personal.

2. Introduction

As a marketing professional, you understand the importance of making a strong first impression. The same is true for your marketing cover letter, which is why it’s essential to lead with a powerful introduction. Draw attention to key aspects of your marketing expertise that match the job description, such as digital, social media, or SEO. Feature one of your most notable wins, especially if it can be supported with an eye-catching number or metric.

I’m interested in applying for the digital marketing manager position with Alliance Marketing Co. As you can see from my attached resume, I have a strong history of building successful brands and developing innovative strategies to drive community engagement. My expertise in digital marketing would be an asset to your organization.

3. Body paragraphs

Continue to highlight your professional achievements in the body paragraphs of your marketing cover letter. Start by mentioning something specific about the company’s reputation or products and how you can help them grow brand awareness and market share. Emphasize how your marketing campaigns and strategies have generated positive results for previous employers . Demonstrate you can work effectively in team-based environments, as marketing initiatives are often highly collaborative.

Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to grow your brand’s digital presence. Below, you’ll find a list of my most notable career achievements:

• Oversaw all aspects of social media marketing for a premiere technology start-up, managed Facebook, LinkedIn, and Twitter accounts, and increased followership by over 400%
• Coordinated with the marketing team to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
• Supported marketing initiatives for the launch of a new software product, coordinated social media campaigns, and raised awareness of online launch events

4. Marketing skills and qualifications

Providing a list of professional skills on your marketing cover letter is redundant, as most of this information should already be featured on your resume. That said, consider reinforcing key qualifications that align with the job description. For instance, if a company is seeking a digital marketing specialist, carefully weave SEO-related skills into your paragraphs. Below, you’ll find a list of keywords you may encounter during the job search:

5. Closing section

Close out your marketing cover letter with a call to action that encourages the hiring manager to schedule you for an interview. Emphasize how your background in marketing can benefit your target company. Be sure to thank the hiring manager for their time and consideration in the last sentence.

I hope to speak with you further about how my marketing expertise within the airline industry would be an asset to your organization. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Joseph Corbin

Marketing Cover Letter Tips

1. tailor your cover letter to the job description.

A generic cover letter won’t increase your odds of landing the interview. To make a lasting impression on the hiring manager, carefully tailor your cover letter to each job you apply for. Mention something specific about the organization and emphasize how your marketing expertise would have a positive impact on their team. This shows that you’ve researched the company beforehand, which is also a key aspect of being a successful marketing professional.

2. Feature your marketing skill sets

It’s important to let your marketing skills and expertise shine on your cover letter. Rather than simply listing them, provide insights into how you’ve leveraged these skill sets to achieve results throughout your career. For example, developing a digital marketing strategy for a start-up company requires a very different type of approach in comparison to an established brand.

3. Highlight key marketing achievements

As you build your content, keep your most prominent marketing achievements at the forefront of your cover letter. Establish an appropriate context for your campaigns and initiatives. Tactically integrate hard numbers and KPIs to establish a sense of scope for your contributions. For example, if you led marketing campaigns for a smaller company, a percentage might appear stronger than a monetary figure.

Marketing Text-Only Cover Letter Templates and Examples

Mina Sayed Marketing Assistant | [email protected] | (123) 456-7890 | Philadelphia, PA 12345 | LinkedIn

January 1, 2024

Hector Santos Hiring Manager Ajax Gaming Studio (987) 654-3210 [email protected]

Dear Mr. Santos:

I’m interested in applying for the marketing coordinator role with Ajax Gaming Studio that I found on LinkedIn. During my time with Rise Marketing Inc., I drove social media marketing initiatives and improved followership by over 400% across all social channels. I can achieve similar results for your organization.

Ajax Gaming Studio’s innovative art style and storytelling drew me to apply for this opportunity. Having managed social media marketing efforts for a technology start-up, I can offer a fresh perspective to help you grow your brand’s digital presence. Below is a list of my most notable career achievements:

I look forward to telling you more about how expertise in social media marketing can benefit your organization. You may contact me via phone or email for any additional questions you may have about my background. I appreciate your time and consideration.

Aliya Jackson Digital Marketing Specialist | [email protected] | (123) 456-7890 | New York, NY | LinkedIn

Meiling Li Hiring Manager Alliance Marketing Co. (987) 654-3210 [email protected]

Dear Ms. Li:

Alliance Marketing Co. has a reputation for its cutting-edge marketing strategy and brand storytelling that strongly aligns with my professional background. Throughout my career, I’ve defined brand messaging for clients across a variety of industries, including technology, fitness, travel and hospitality, and health care. I can achieve similar results for your organization based on my career accomplishments:

• Managed all online marketing for a portfolio of 12 client accounts valued at $100,000 to $300,000, defined digital marketing strategy, and aligned brand messaging with target audiences
• Drove search engine optimization (SEO) marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
• Enhanced social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

I would like to schedule an interview to further discuss how my background in digital marketing can benefit your team. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Aliya Jackson

Joseph Corbin Marketing Manager | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

Tyrone Jackson Hiring Manager Alliance Marketing Co. (987) 654-3210 [email protected]

Dear Mr. Jackson:

I’m reaching out regarding the marketing director job with American Airlines. In my previous role, I developed and implemented large-scale campaigns to enhance brand awareness for a premiere airline valued at $700 million. My industry knowledge and leadership capabilities would benefit your organization.

American Airlines’ reputation as a customer-focused, forward-thinking company is what draws me to apply for this opportunity. Throughout my career, I’ve successfully identified opportunities to enhance digital marketing efforts and grow brand awareness for enterprise organizations. I can achieve similar results for your company based on my prior achievements:

• Oversaw large-scale campaigns to grow brand awareness, developed marketing strategy, led the redesign of the landing page, and increased sales conversions by 42%
• Managed and built a 20-person marketing team, oversaw an annual budget of $30 million, coordinated digital marketing initiatives, and achieved a 150% return on investment (ROI) on average for marketing campaigns
• Analyzed key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Marketing Cover Letter FAQs

Why should i include a marketing cover letter -.

In addition to your skills, campaigns, and achievements, paint a picture of who you are as a creative marketing professional for the reader. Demonstrate how you’ve developed innovative marketing strategies to capture target audiences and grow brand awareness. Convey why you’re the right fit for the cultural fit for the organization.

Are cover letters becoming obsolete? -

Although many believe that cover letters have become obsolete, many companies still require them during the application process. According to a LinkedIn poll conducted by Forbes , 70% of correspondents voted that cover letters are no longer needed. While cover letters aren’t always required, writing one demonstrates your enthusiasm and genuine interest in the role you’re applying for. This can sometimes make all the difference in generating interviews during the job search.

How do I make my cover letter stand out? -

Craft a new cover letter in minutes.

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

Check Out Related Examples

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Marketing Cover Letter: 10 Examples & Writing Tips

When applying for a marketing position, submitting a cover letter alongside your resume is essential to stand out to hiring managers. A marketing cover letter serves as an opportunity to explain your relevant experience, skills, and passion for the industry.

The purpose of a marketing cover letter is to highlight your unique selling proposition (USP) and showcase how your skills and experience align with the job requirements. It is also an opportunity to demonstrate your communication skills and attention to detail.

Importance of writing a customized Marketing Cover Letter

A customized marketing cover letter can increase your chances of landing an interview as it shows you have put in the effort to tailor your application to the specific role and company. This demonstrates your enthusiasm for the position and your ability to market yourself effectively.

Best practices for writing a marketing cover letter

When writing a marketing cover letter, it is important to keep it concise, highlighting only the most relevant experiences and skills. It should also be personalized, addressing the specific needs of the job and the company. Finally, it should showcase your creativity and writing abilities.

A well-written marketing cover letter serves as an important tool for job seekers to showcase their qualifications and demonstrate their fit for the role. In the following sections, we will explore 10 examples and writing tips to help you craft a compelling marketing cover letter.

Research the Company and Job Position

In today’s competitive job market, having a polished and effective cover letter can be the difference between landing an interview and getting passed over. One key element of this process is conducting thorough research on the company and job position.

A. Importance of researching the company and job description

Before you start writing your cover letter, it’s crucial to have a deep understanding of the company and its values, brand, and culture. Your goal is to show how your skills and experience align with the company’s goals and mission. Additionally, researching the job description will allow you to customize your application to the specific position you’re applying for, highlighting your relevant experience and qualifications.

B. Tips for conducting research on the company and job position

To begin your research, start with the company’s website, social media accounts, and any recent press coverage. Look for information about the company’s history, mission statement, values, and how they’re making a positive impact in their industry. Pay attention to any recent news related to the company, such as new product launches, partnerships, or any awards or recognitions.

Next, review the job description carefully and consider how your skills and experience match with the specific requirements and qualifications outlined. Do your best to speak to the specific skills and qualities that the company is looking for in a candidate.

Another way to gather insights on the company is to talk to current or former employees, industry professionals, or business contacts who have knowledge or experience in the company’s field.

C. The benefits of tailoring your cover letter to the job description and company culture

By customizing your cover letter to the company’s values and the job position, you’re showing the employer that you’re invested in their vision and eager to work for their organization. Hiring managers are always looking for candidates who are a good fit for the company culture, and tailoring your cover letter to match their values can set you apart from other candidates.

When writing your cover letter, be sure to use specific examples of your achievements, skills, and experience that relate to the job description and the company’s mission. By demonstrating your understanding of the company’s goals and showing how you can contribute to their success, you’re more likely to catch the employer’s attention and get an interview.

Conducting thorough research on the company and job position shows the employer that you’re serious and invested in the opportunity. By tailoring your cover letter to match the company’s culture and the job’s requirements, you can make a strong case for why you’re the right fit for the job.

Tips for Formatting your Cover Letter

A strong marketing cover letter can make a huge difference in your job application process. As you craft your cover letter, keep in mind that presentation and formatting are just as important as the content you include. Here are some tips for formatting your marketing cover letter:

A. Basic format of a marketing cover letter

A marketing cover letter should follow the standard format of a business letter. This means including your contact information at the top, followed by the date and the recipient’s contact information. Use a professional font and keep your letter to one page.

B. Essential elements to include in the cover letter

In addition to the basic format, there are certain elements that should be included in a marketing cover letter. First, make sure you address the hiring manager by name – this shows that you’ve done your research and are invested in the position. Next, introduce yourself and briefly explain why you’re interested in the job. Be sure to highlight your relevant experience and skills, and explain how they would make you a strong fit for the position. Finally, close your letter by expressing your enthusiasm for the job and thanking the hiring manager for their time.

C. Best practices for formatting your marketing cover letter

Here are a few additional best practices to keep in mind as you format your marketing cover letter:

• Use bullet points to break up dense text and draw attention to important information.
• Avoid using long paragraphs and blocks of text – keep it visually appealing and easy to read.
• Bold or italicize keywords to make them stand out and emphasize your skills.
• Use white space to your advantage – don’t cram too much content onto the page.
• Use a professional tone and avoid using slang or overly casual language.

Formatting your marketing cover letter correctly can help ensure that your application stands out in a competitive job market. Remember to follow the basic format of a business letter, include all essential elements, and use best practices to make your content visually appealing and easy to read. With these tips in mind, your marketing cover letter can help you land your dream job in the field of marketing.

Opening lines for Marketing Cover Letters

Crafting a compelling introduction is critical in marketing cover letters. It sets the tone for the entire document and leaves a lasting impression on the hiring manager. In this section, we will discuss some effective introductions to use, tips for crafting a strong introduction, and common mistakes to avoid.

A. Effective introductions to use in your marketing cover letters

The following are some examples of effective introductions for your marketing cover letter:

“As a seasoned marketer with over 5 years of experience in driving brand awareness and revenue growth, I am excited to apply for the Marketing Manager position at XYZ company.”

“Having honed my skills in digital marketing through working with top e-commerce businesses, I am confident that I can help ABC company achieve its marketing goals.”

“I have a passion for marketing and a proven track record of developing innovative marketing strategies. I would love the opportunity to apply my skills to the Marketing Coordinator position at LMN company.”

B. Tips for crafting a strong introduction that grabs attention

Follow these tips to craft a strong introduction that grabs the hiring manager’s attention:

Personalize the introduction by using the hiring manager’s name.

Start with an attention-grabbing statement that highlights your skills and experience.

Mention the company and position you are applying for in the introduction.

Tailor your introduction to the company and position you are applying for by researching the company’s values and mission.

End your introduction with a clear statement of your interest in the position and how you can help the company achieve its goals.

C. Common mistakes to avoid in the opening statement

Here are some common mistakes to avoid when crafting your opening statement:

Using cliches or generic phrases that do not differentiate you from other applicants.

Focusing too much on your experience without mentioning your interest in the company or position.

Writing a lengthy introduction that loses the reader’s attention.

Using informal language or slang.

Starting with a weak or irrelevant statement that does not grab the reader’s attention.

By following the above tips and avoiding these common mistakes, you can create a strong introduction that sets you apart from other applicants and impresses the hiring manager.

Showcase Your Skills and Experience

When it comes to crafting a winning marketing cover letter, it is crucial to showcase your skills and experience effectively. Here are some tips to help you highlight your marketing skills and craft a convincing narrative of your achievements:

A. Tips for Highlighting Your Marketing Skills

• Focus on the skills that are most relevant to the position you are applying for. Take a close look at the job description and tailor your skills to match the requirements of the position.
• Use specific examples to showcase your skills, such as successful campaigns you have worked on or specific marketing techniques you have used.
• Highlight any awards or accolades you have received for your marketing work, as this can add credibility to your skills.

B. Crafting a Convincing and Relevant Narrative of Your Achievements

• Use the STAR method (Situation, Task, Action, Result) to structure your achievements. This will help you tell a compelling story of how you contributed to the success of a marketing campaign or project.
• Use quantitative data whenever possible to demonstrate the impact of your achievements. For example, instead of saying you increased website traffic, state exactly by how much.
• Tie your achievements back to the requirements of the job you are applying for. This shows the recruiter that you have the skills and experience they are looking for.

C. Understanding What the Recruiter is Looking For

To make sure your cover letter stands out, it is crucial to understand what the recruiter is looking for. Here are some tips to help you do this:

• Research the company and the position thoroughly. Look for information on the company’s values, goals, and marketing strategies, as well as the requirements of the position.
• Use the job description as a guide. Look for keywords and phrases that match your skills and experience, and make sure to include them in your cover letter.
• Show that you understand the challenges and opportunities the company is facing. This demonstrates your knowledge of the industry and your ability to contribute to the company’s success.

Showcasing your marketing skills and experience effectively in your cover letter can make all the difference in landing your dream job. By following these tips, you can craft a compelling narrative of your achievements and demonstrate your understanding of what the recruiter is looking for.

Give Specific Examples

One of the most effective ways to make your marketing cover letter stand out is by giving specific examples of your past achievements. Not only does this demonstrate your experience, but it also shows that you have a concrete understanding of the industry and a proven track record of success.

A. The Value of Giving Specific Examples

Recruiters and hiring managers want to see evidence that you can deliver results. Simply stating that you are a “results-driven marketer” will not be enough to catch their attention. By providing specific examples of how you have contributed to successful marketing campaigns in the past, you can clearly demonstrate your abilities and differentiate yourself from other candidates.

Moreover, specific examples can help you to paint a clearer picture of your skills and expertise. Rather than making broad, sweeping statements about your experience, which can be easily dismissed as generic buzzwords, specific examples add specificity and credibility to your claims.

B. Recent Accomplishments and How to Present Them

When selecting examples to include in your marketing cover letter, it is generally best to focus on recent accomplishments. This is because recent achievements are generally more relevant and indicative of your current abilities than those from several years ago.

When presenting your accomplishments, make sure to describe the results you achieved in a clear and concise manner. Use metrics and numbers whenever possible to quantitatively show your impact. For example, instead of saying “I managed a successful marketing campaign,” you might say, “I managed a marketing campaign that generated a 30% increase in website traffic and a 20% increase in sales.”

C. Tailoring Your Examples to the Recruiter’s Needs and the Company Culture

Finally, it is important to remember that every marketing role is different, and recruiters will be looking for specific skills and attributes based on the needs of their company. To make sure your examples resonate with recruiters, tailor them to the specific needs of the company and the role you are applying for.

Research the company’s culture and values, and try to identify examples that demonstrate how you align with their mission. Additionally, study the job description and identify the key skills and attributes the company is looking for. Then, select examples that showcase your abilities in those specific areas.

Giving specific examples in your marketing cover letter can be a powerful way to differentiate yourself from other candidates and demonstrate your expertise. By focusing on recent accomplishments, describing them clearly and concisely, and tailoring them to the needs of the company, you can increase your chances of landing your dream marketing job.

Benefits and Value Proposition

As a candidate for a marketing position, it’s crucial to showcase the value you can bring to the company. Your value proposition is a statement that explains what sets you apart from other applicants and how you can benefit the organization.

A. The importance of showcasing the value you bring to the company

Employers are always on the lookout for candidates with a unique skill set and experience that can add value to their company. By emphasizing your value proposition, you can demonstrate how you can contribute to the organization’s overall success. This can increase your chances of getting hired and getting the compensation you deserve.

B. How to emphasize the benefits of hiring you

To emphasize the benefits of hiring you, you should first understand the organization’s objectives and expectations. This can help you tailor your value proposition to align with their needs. You should also highlight your accomplishments and successes in previous jobs that are relevant to the position you’re applying for.

Another way to emphasize your value is to demonstrate your industry knowledge and expertise. Highlight your certifications, training, or relevant publications. You can also showcase your soft skills, such as critical thinking, creativity, and teamwork, which can help you stand out as a well-rounded candidate.

C. Best practices for positioning your value proposition

To effectively position your value proposition, you should keep the following best practices in mind:

Be specific: Avoid vague or general statements. Instead, provide concrete evidence and examples of how you have added value to previous companies.

Focus on the employer’s needs: Tailor your value proposition to address the employer’s needs, objectives, and expectations.

Be concise: Keep your value proposition succinct and to the point. Avoid rambling or going off-topic.

Use persuasive language: Use persuasive language to engage the employer and convince them of your value.

Highlight your unique selling proposition: Identify what makes you unique and valuable compared to other candidates. Also, don’t hesitate to mention your passion and enthusiasm for the position and the industry.

Showcasing your value proposition can significantly increase your chances of landing your dream marketing job. By being specific, focusing on the employer’s needs, and highlighting your unique selling proposition, you can position yourself as an invaluable and irreplaceable asset to the organization.

Professionalism and Tone

Professionalism and tone are essential elements of any effective marketing cover letter. A well-written and professional cover letter can not only make a good first impression but also set the tone for a successful job application process. Here are some essential guidelines for maintaining a professional tone in your marketing cover letter:

A. Essential Guidelines for Maintaining a Professional Tone

Use a formal tone: Your marketing cover letter should convey professionalism and expertise, so it’s essential that you use a formal tone throughout. Avoid using colloquial language, abbreviations, or slang terms.

Address the recipient appropriately: Address the recipient by their name, instead of using generic salutations like “To Whom It May Concern” or “Dear Sir/Madam.” This conveys attention to detail and shows that you have taken the time to research the recipient.

Keep it concise and to the point: Your cover letter should be concise and to the point, generally not exceeding one page. Use short, clear sentences without unnecessary elaboration or repetition.

Use active voice: Writing in the active voice imparts a sense of action and can make your cover letter more engaging. Avoid passive voice constructions that can make your writing appear lackluster.

B. Best Practices for Language and Tone

Apart from the essential guidelines outlined above, here are some best practices for language and tone in your marketing cover letter:

Show confidence: A confident tone shows that you believe in your abilities and are capable of delivering what the company needs. However, avoid overstatements or unrealistic claims.

Customize your language: Use language that resonates with the company or the job requirements. Use keywords, phrases, and terminology that the company or industry uses in their communications.

Use appropriate tone: The tone of your cover letter should match the company culture and values. If the company culture is informal, you may adopt a slightly informal tone. However, maintaining a professional tone is always recommended.

C. Avoiding Overused Phrases and Verbs

Using generic phrases and verbs can make your cover letter seem unimaginative and unoriginal. Here are some overused phrases and verbs to avoid:

“I’m a results-driven individual.”

“I’m a team player.”

“I have excellent communication skills.”

“I’m a problem solver.”

“I’m passionate about what I do.”

Instead, use specific examples that highlight your skills and experience. Use action verbs that convey power and describe a specific contribution you have made. For example, “Managed a successful campaign that increased sales by 20%,” or “Developed and executed a comprehensive social media strategy that increased engagement by 30%.” This approach not only makes your cover letter more compelling but also gives the employer a clear idea of your skills and accomplishments.

Call to Action and Follow-Up

One of the most important aspects of a marketing cover letter is the call to action (CTA) and follow-up. A well-crafted CTA can help differentiate you from other applicants and increase your chances of landing an interview. In this section, we will discuss the importance of CTAs, how to craft an effective one, and the best practices for following up with recruiters.

A. Importance of Call to Actions in Cover Letters

CTAs are crucial because they provide a clear and concise invitation for the recruiter to take action. Without a CTA, your cover letter may be considered incomplete or lack direction, leading the recruiter to move on to the next applicant. On the other hand, a well-placed CTA can guide the recruiter to take the desired action, whether that means scheduling an interview or reviewing your portfolio.

B. Crafting an Effective Call to Action

A good CTA should be brief, compelling, and aligned with your objective. The language used in the CTA should also be action-oriented, so the recruiter feels compelled to take the desired action. For example, a great CTA for a marketing cover letter might be:

“Let’s connect! I would love to discuss how my digital marketing expertise can help your company grow. Please feel free to reach me at [insert phone number or email] to schedule an interview.”

This CTA is both inviting and clear, indicating that the applicant is interested in the company’s growth and ready to discuss their qualifications during an interview.

C. Following up with the Recruiter after Submitting Your Cover Letter

The follow-up process is just as crucial as crafting a winning CTA. After submitting your cover letter, it is essential to follow up with the recruiter to express your continued interest in the position. Keep in mind that most recruiters receive numerous applications, and a follow-up can help you stand out from the competition.

A few tips for following up with the recruiter include:

• Wait a few days after submitting your application before following up.
• Keep your message clear and concise, reminding the recruiter why you are interested in the position and highlighting your qualifications.
• Be professional and polite in your approach, keeping the recruiter’s schedule and workload in mind.
• Use a call-to-action in your follow-up, such as asking for a phone call or in-person interview.

By following these tips, you can build strong relationships with recruiters and increase your chances of landing an interview. Remember, crafting an effective call to action and following up are both key components of a successful marketing cover letter.

Review and Editing Tips

As with any important document, your marketing cover letter requires thorough proofreading and copyediting. Even a small mistake can significantly reduce your chances of being considered for the position. Here are some tips to ensure your cover letter is error-free:

A. Proofreading and copyediting your marketing cover letter

• Start by taking a break after writing your cover letter, then come back later with fresh eyes to review it.
• Read your cover letter out loud to catch any awkward phrasing or spelling mistakes.
• Use grammar and spelling tools such as Grammarly or Hemingway to help you identify any issues.
• Have a friend or colleague review your cover letter as a second set of eyes.

B. Common mistakes to avoid

There are some common mistakes that applicants make with their marketing cover letters. To avoid these mistakes, keep the following in mind:

• Do not simply repeat your resume – your cover letter should expand on your experience and skills.
• Keep the tone professional, avoiding overly casual or slang language.
• Avoid cliches and generic statements – instead, use specific examples to showcase your achievements and skills.
• Make sure to address the hiring manager or recruiter by their name (if available) instead of using a generic greeting such as “To whom it may concern.”

C. Tips for submitting your marketing cover letter

When submitting your marketing cover letter, make sure to follow these tips:

• Proofread your cover letter one last time before submitting it.
• Save your cover letter as a PDF before submitting to ensure formatting remains intact.
• Customize your cover letter for each position by highlighting how your skills and experience align with the job description.
• Follow any specific instructions provided by the employer regarding submission or formatting.

By following these tips, you can ensure that your marketing cover letter effectively showcases your skills and experience while avoiding common mistakes. Remember, a well-crafted cover letter can make all the difference in landing your dream job.

Sample Marketing Cover Letters

When it comes to searching for a job in the marketing industry, drafting an effective marketing cover letter is vital. The cover letter serves as a chance for you to showcase your skills, experiences, and qualities relevant to the position you’re applying for. In this section, we’ll discuss examples of effective marketing cover letters, tips for leveraging these cover letters, and analyzing the structure, style, and content of sample marketing cover letters.

A. Examples of Effective Marketing Cover Letters

There are countless ways you can write your marketing cover letter, but the key is to create a compelling and impressive one. Here are some examples of effective marketing cover letters that you can use as a guide.

The “Storytelling” Cover Letter – In this type of cover letter, the writer tells a compelling story about their past experiences and how it led them to apply for the position they’re seeking. This way, the hiring manager can get to know the candidate, their achievements, and what drives them to succeed.

The “Data-Driven” Cover Letter – This type of cover letter emphasizes the candidate’s analytical and data-driven background. The writer should highlight their expertise in research, analysis, and data interpretation, and how these skills can add value to the company.

The “Creative” Cover Letter – This type of cover letter is perfect for those in the creative marketing field. The writer can showcase their creativity by adding visuals such as graphs or charts, or by presenting their information in an unconventional way.

B. Tips for Leveraging These Marketing Cover Letters

While these cover letter examples can serve as excellent templates, it’s crucial to customize and personalize it to fit your particular situation. Here are some tips for leveraging these marketing cover letters:

Analyze the job description – It’s essential to understand the requirements and responsibilities of the position you’re applying for so you can tailor your cover letter to address them. Make sure you showcase how your skills and experiences align with the job requirements.

Highlight your unique value proposition – What makes you stand out from other candidates? Make sure to showcase your unique qualifications and how they can add value to the position you’re applying for.

Be concise and to the point – Keep your marketing cover letter brief and to the point. The hiring manager shouldn’t have to read more than one page.

C. Analyzing the Structure, Style, and Content of Sample Marketing Cover Letters

The structure, style, and content of your marketing cover letter can make or break your chances of getting hired. Here’s how you can analyze them:

Structure – Your marketing cover letter should start with a captivating introduction, followed by your qualifications, experiences, and how they align with the job requirements. Lastly, end your cover letter with a compelling call to action.

Style – Use a professional and conversational tone in your cover letter.

Tips for Writing a Successful Marketing Cover Letter

Crafting a marketing cover letter that stands out from the rest can be a challenging task. However, with the right approach and a bit of creativity, you can write a compelling cover letter that will grab the attention of potential employers. Here are some tips to help you get started:

1. Highlight your achievements and skills

The goal of your cover letter is to demonstrate to the employer how you can add value to their organization. Therefore, it’s important to highlight your achievements and skills that are relevant to the job you’re applying for. For example, if you’ve successfully executed a marketing campaign that resulted in increased sales or engagement, mention it in your cover letter.

2. Research the company

It’s essential to research the company you’re applying to before writing your cover letter. This will give you a better understanding of their values, mission, and products/services. Use this information to tailor your cover letter to show the employer how you can contribute to their organization.

3. Be concise

Keep your cover letter brief and to the point. Employers receive dozens of applications, so you want to make sure that your cover letter stands out without being too lengthy. Ideally, your cover letter should be no longer than one page.

4. Use a professional tone

Your cover letter should be written in a professional tone. Avoid using casual language or slang. Instead, use formal language and proper grammar.

5. Show your passion for marketing

Employers want to hire someone who is passionate about their work. Use your cover letter to demonstrate your enthusiasm for marketing and the industry as a whole.

6. Include a strong call-to-action

End your cover letter with a strong call-to-action. This shows the employer that you’re serious about the job and that you’re eager to hear back from them. For example, you could express your interest in scheduling an interview or ask to discuss your qualifications further.

Writing a successful marketing cover letter requires a combination of research, skill, and creativity. By highlighting your achievements, tailoring your letter to the company, being concise and professional, demonstrating your passion for marketing, and including a strong call-to-action, you’re sure to impress potential employers and increase your chances of landing an interview.

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Marketing Executive Cover Letter Example [w/ Samples for 2024]

You've fine-tuned your skills since those early days of drafting mock ad campaigns in your college dorm.

Marketing was always your passion, and now you're geared up to dive into the industry headfirst as a full-fledged marketer.

It’s an exciting journey.

But there's a little hitch.

Crafting that perfect cover letter seems like trying to nail a brand's voice on the first try. You're staring at that empty document, waiting for the right words, feeling like you've hit a marketer's version of writer's block.

But guess what? We've got your back!

In this article, we're going to guide you, bit by bit, to marketing yourself like a pro.

We're delving into:

• What Sets Apart a Stellar Marketing Executive Cover Letter
• 5 Steps to Drafting the Ultimate Marketing Executive Cover Letter
• 3 Key Cover Letter Tips for Marketing Executives

... and so much more!

Ready to get your pitch perfect? Let's lay it all out! 

Marketing Executive Cover Letter Example

5 Steps for an Amazing Marketing Executive Cover Letter

You've seen what a killer marketing executive cover letter looks like, and guess what? You're more than ready to write your own .

Just follow some simple steps, and you'll craft a cover letter that'll make hiring managers sit up and take notice. 

Ready to roll up those sleeves and get to it? Let's go!

#1. Put Contact Information in the Header

Kick off your marketing executive cover letter with all your contact details. Stick them in the header, just like you do on your resume . 

Here’s what to include here:

• Full Name. Your name should always be front and center at the top.
• Job Title. Clearly state the marketing role you're applying for. The hiring manager is likely hiring for multiple roles, so being specific helps everyone.
• Email Address. Use a professional and straightforward email. Your whimsical email from years ago won't cut it (e.g., swap out "[email protected]" for "[email protected]" ).
• Phone Number. Give an accurate number, and if you're eyeing an overseas role, don't forget the dialing code.
• Location. Your city and country are usually enough. If you’re open to remote work or relocating, make that clear.
• Relevant Links (optional). Feel free to add any important links, like your LinkedIn profile.

Once you’ve got your contact details sorted, it's time for the hiring manager.

Here’s what to list:

• Company Name. Note down the company you're interested in.
• Hiring Manager’s Name. If you can, find and list the name of the department’s hiring manager. Check the job listing, company website, or LinkedIn.
• Location. List the city and country, especially if it’s an international company. You can be more specific with a street address if you want.
• Date (optional). You can add the date you're writing the cover letter for an extra professional touch.

#2. Address the Hiring Manager

After you've nailed down your own and the hiring manager's contact details, it's time to start the actual cover letter. 

But wait, who are you writing to? This isn’t the time to settle for the overused "To Whom It May Concern."

Believe it or not, the way you address your cover letter can set the tone for the rest of it. A personal address shows you've done some digging and that you care about this role.

First up, do your homework. Look at the job ad, the company's website, or their LinkedIn page to find the hiring manager's name and email for the marketing department you're interested in.

If you find their name, respectfully address them. We suggest using "Mr." or "Ms." followed by their last name. If you're not sure about their gender, just use their full name. Like so:

• Dear Mr. Johnson
• Dear Emily Johnson

However, if you've searched high and low and still can't find the hiring manager's details, don't stress. You can address the letter to the department or the company. For example:

• Dear Marketing Team
• Dear Marketing Department
• Dear Head of Marketing

Remember to avoid these common mistakes as you write your cover letter.

#3. Write an Eye-Catching Opening Statement

The truth is that hiring managers are swamped. They'll skim your cover letter in mere seconds to decide if it's worth a full read.

So writing an attention-grabbing opening paragraph is where you can make or break your chances of impressing the hiring manager from the get-go.

Start by stating why you're writing . For example, if you’re responding to a job ad or following up on a referral, be upfront. Show your passion and sprinkle in some of your expertise right off the bat.

It’s not enough to say, "I'm passionate about marketing." Prove it. Have you aced a marketing certification or increased website traffic in your past role?

This is just the spot to mention your standout skills or achievements that relate to the job. The opening paragraph sets the tone for the rest of your marketing cover letter, so make those first lines compelling and packed with the 'wow' factor.

#4. Use the Cover Letter Body for the Details

Alright, you've nailed the opening paragraph. Great start! 

Now, let’s talk about the body of your cover letter. This is your stage, your moment to shine by diving deep into why you're the perfect fit for the job.

First things first: your cover letter isn't just a repeat of your marketing executive resume . Think of it as a platform to elaborate on your top skills and experiences in a way that your resume can't. 

Have you got an employment gap in your job history, or are you in the midst of a career change ? This is where you can give it some context.

Then, show that you've done your homework. Mention how your skills align not just with the role but also with the company culture. Are they all about innovation? Talk about how you love to think outside the box and give an example of how you've done so in the past.

Last but not least, keep the job ad close by when writing. Tailor each point in the body to match the qualifications and skills the employer is after. For example, if they’re looking for someone adept at content marketing, focus on the successful campaign you spearheaded that boosted engagement rates.

The body of your cover letter is where you make your strongest case. It lets you connect the dots for the hiring manager and paints a picture of what you can bring to the table.

#5. Wrap It Up and Sign It

Closing your cover letter the right way is like a strong call to action in a killer marketing campaign. It’s your last chance to leave a positive impression and make the hiring manager remember you.

Begin by summarizing your skills and experiences that make you a perfect match for the marketing executive role. This is your final pitch, so make it count. Keep it brief but impactful, focusing on the most important things you bring to the table.

Next, it's time for a call to action. Encourage the hiring manager to contact you to discuss your application further. This not only shows initiative but also leaves the door open for them to engage with you.

Wrap it up with a professional closing line, followed by your full name. It goes something like this:

I'm available to chat at the email or phone number provided to discuss my application further. I am eager to delve into the specifics at your convenience.

Warm regards,

If "Warm regards" feels a bit stale, other good options include:

• Best regards,
• Yours truly,
• Thank you for your time and consideration.

Looking for more inspiration for your marketing cover letter? Try these cover letter examples !

3 Essential Marketing Cover Letter Tips

You're up to speed on cover letters, so let's elevate yours with some top-notch tips for marketers. 

Believe us, these are worth your time:

#1. Match Your Resume

Your marketing executive cover letter should mirror the precision of a well-planned campaign. Ensure it complements your resume in style and format; you wouldn’t want it to come off as scattered or off-brand. 

Have your details aligned crisply on the page and maintain a uniform font throughout. Just like setting up a catchy ad layout, mind those margins and spacings. And always aim for a cover letter that wraps up neatly within a page .

Or Use A Cover Letter Template Instead

Short on time?

Use our free resume builder to create the best marketing executive resume, and grab one of our cover letter templates to match your whole application. 

Created in collaboration with global hiring managers, they hit every industry mark. Get a cover letter that matches your resume seamlessly. 

No fuss, all professionalism.

#2. Mention Skills And Other Keywords

When you're crafting your marketing executive cover letter, don't overlook the power of keywords .

List the terms listed in the job ad that outline the skills and qualities the company values. This shows the hiring manager that you've paid attention to what they're looking for. You're not just sending out generic cover letters to every marketing job out there.

Incorporating these keywords also helps guide the hiring manager's eyes to what they care about most. For example, if the job ad asks for "SEO expertise". If you've got it, make sure to flaunt it right there in your cover letter. This makes the hiring manager’s job easier, and it sets you apart as someone who has the most important skills for the role.

So, take a few minutes to review that job ad one more time. Pick out the key skills and qualifications you’ve got, then weave them naturally into your cover letter. Hiring managers will appreciate the effort, and it'll make you a stronger candidate overall.

#3. Proofread The Final Draft

Proofreading isn't just the last step; it's a crucial one. A single typo can ruin the strong impression you've worked so hard to make. 

Most hiring managers will toss out an application over minor mistakes. After all, who wants to hire a candidate who lacks attention to detail and doesn’t care enough to proofread their job application? So don't let a spelling mistake be the reason you miss out on a great opportunity.

Start by reading your cover letter multiple times and checking each line carefully. A fresh set of eyes can also catch things you might've missed, so consider asking a friend to read it over.

Spell-check tools are another great way to catch sneaky errors. A popular option is Grammarly , which does more than just flag typos—it can even help with tone and style. With these strategies in place, you're well on your way to a flawless cover letter.

Key Takeaways

And that’s all there is to making the perfect marketing executive cover letter!

We hope our guide helped you create a job-winning cover letter of your own.

But before we part ways, here are some key takeaways from our article:

• Always start your marketing executive cover letter by including your and the hiring manager’s contact information at the top. Make sure this information is factual since a single typo could mean a missed opportunity.
• The opening paragraph of your cover letter needs to grab the hiring manager’s attention without giving away too much. It’s your elevator pitch, so keep it short and compelling.
• Use the body of your cover letter to go into detail about everything your resume can’t cover. Mention relevant skills, qualifications, and experiences that align with the job ad.
• Present yourself like a pro by matching the documents in your job application. Instead of adjusting margins and font sizes from scratch, you can just pick templates from a resume builder and complete your application in minutes.

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Marketing cover letter example

Primary purpose

Secondary purpose, the cover letter header, the cover letter greeting, the cover letter introduction, the cover letter middle section (body), the cover letter conclusion and signature, using pull marketing in your job search.

When your short-form writing expertise revolves around power-packed imagery and less-is-more language, a marketing cover letter might seem like the most lackluster medium for showing prospective new employers what you can do. 

Nonetheless, cover letters remain a widely accepted way for job applicants in virtually all fields to reach out to their next potential employer. How can you take advantage of this opportunity to get your creativity noticed? How can you capture your marketing genius in 200 to 400 words? 

Resume.io is the right place to turn for expert advice and support. Our job-winning resources include a wide selection of occupation-specific writing guides and free cover letter examples. 

This writing guide, along with the corresponding example of a marketing cover letter, will show you how to:

• Appreciate the importance of a cover letter
• Structure your cover letter to include all the necessary components
• Convey the value of your marketing skills to maximum effect in each cover letter section: header, greeting, introduction, body and conclusion
• Showcase your marketing accomplishments and their relevance to the new position you are seeking
• Understand and appeal to the psychology of what makes someone hire a marketing professional
• Avoid the most common cover letter writing mistakes made by job seekers in all occupations

Why you need a marketing cover letter: what are the core considerations?

You might think that writing a cover letter — sometimes called an application letter — would be second nature to a marketing specialist. But the nature of modern marketing finds some job seekers in this occupation ill-equipped for the task or preferring to skip it altogether. 

With a portfolio of online work samples to your credit, it may be tempting to try more creative ways of grabbing a hiring manager’s attention.

Given the dazzling variety of modern marketing approaches and proliferation of social media, in addition to  more traditional methods, the clichéd requirement of creativity for a marketing professional has never been more important.

Unlike a lengthy Twitter thread, every word of your marketing cover letter could very well be read carefully — a possibility that many marketing experts may find incredibly exciting.

This is not the “splatter some paint on a canvas and call it art” kind of creativity. To make the most of their time and resources, marketing professionals need a laser focus on their customers and a paint-by-numbers approach to getting their message out there in varying ways. Each medium requires a different version and delivery of the desired message, and each audience has different preferences for consuming their information.

Conveying this “rational creativity” must be at the heart of any marketing resume and cover letter. It might be art with a surgical precision and a dispassionate analytical eye, but it is still art. Getting people to feel what you want them to feel is a key business challenge. You need to go beyond saying “I am creative.” After all, that is not very creative in itself.

Describe some of your successful marketing projects that have required a wildly creative approach. Talk about results that will make the reader wonder how you make them happen. Give readers a sense of magic and wonder when reading your cover letter. If your dream employer wonders, ”Wow, how did this marketing whiz do that?” the impact of your creativity will be implicit.

Create a portfolio website with some of your projects While your marketing cover letter definitely won’t allow enough space to elaborate on your creative exploits, this is the place to awaken the recruiter’s interest in discovering more. Make it easy and inviting to visit a website that provides more detail about your work.  You can link to social media campaigns, display  visuals and share some of your longer-form writing samples. This accompaniment to your resume and cover letter descriptions can really bring your expertise to light. As an online portfolio, this type of website need not be complicated —– just a one-pager with images and some links.

While creativity is essential and relatively easy to demonstrate in your marketing cover letter, it is not enough to set you apart from other job candidates. Organizational skills and effective communication lie at the core of every great marketing professional’s asset mix. The nature of marketing means that doing more is always possible, but it's easy to fall into the trap of being a busy fool. Taking on too much and not delivering on any of it will result in a hot communication mess that confuses rather than inspires.

Assuring future employers that your communication and organizational strengths will prevent this from happening is imperative. So sprinkle descriptors that center around communication and organization throughout your resume and cover letter. Although cover letter real estate is at a premium, a sentence affirming how much you value these attributes is well worth it. Saying so explicitly leaves no room for lingering doubts in the hiring manager’s mind before scheduling an interview with you.

Looking for additional inspiration for cover letter writing? Check out our other marketing-related cover letter examples and writing guides: 

• Digital Marketing cover letter sample
• Marketing Manager cover letter sample
• Social Media Manager cover letter sample
• Writer cover letter sample
• Marketing Coordinator cover letter sample
• Event Coordinator cover letter sample
• Public Relations cover letter sample
• Event Manager cover letter sample
• Marketing Assistant cover letter sample
• Brand Ambassador cover letter sample
• Copywriter cover letter sample

Best format for a marketing cover letter: what it should look like

The structure of your message will help determine its impact, which is why appearance matters when you create a marketing cover letter.  While conveying as much creativity as possible, it should follow a conventional structure consistent with the recruitment process itself. It makes sense that hiring managers will have certain expectations of where to find certain information.

Let’s look at the best format for structuring your marketing cover letter to include these components:

• The greeting
• The introduction
• The letter body
• The conclusion
• The signature.

In addition to this marketing-specific guide, Resume.io shares further advice in our comprehensive guide to writing cover letters - it is worth a read.

As previously suggested, certain aspects of your marketing cover letter should remain mundanely practical. Just as you would include contact details at the end of a blog, your cover letter header must contain all the required information should a reader want to connect with or find out more about you.

Resist the urge to be overly creative in the header; stay away from fancy fonts or other means of attracting more attention than necessary. 

But do keep in mind the header's useful dual purpose — giving readers a few seconds of mental headspace to collect their thoughts and get ready to digest the cover letter's main messages.

Goal of the cover letter header: A practical formality for identifying you and making it easy for the recruiter to learn more and follow up.

In the same way that effective marketing messages reflect your understanding of the target audience, a successful marketing cover letter demonstrates your best effort to address the recipient as directly and personally as possible.

The traditionally formal “Dear Mr. / Ms. Surname” is still the greeting of choice. But if you are unable to find out the name of the hiring manager or HR contact, writing “Dear Company Name Hiring Manager” or “Dear Marketing Position Hiring Team” is preferable to the colder “To Whom It May Concern.” Marketing is a people-first occupation, so injecting personalized warmth into the greeting is a good way to start off your letter.

Do your research and consider the corporate culture of your future employer. How would you imagine their clients being addressed in formal communications? That is the tone that you should be seeking to strike.

Goal of the cover letter greeting: Make the right choice of targeted personal connection  to set the tone of your letter.

Dear Ms Berger,

Marketing professionals know that first impressions count. The people reading your cover letter introduction anticipate you will be bringing out the big guns in these first couple of lines, so make sure not to disappoint.

If you fail to write anything impressive, or at least engaging, in your cover letter introduction or resume summary, then the reader’s interest will likely wane rapidly. Grab the attention of hiring decision-makers and come up with something that puts you in a favorable class of your own.

Provide a snapshot of an award-winning marketing campaign or the messaging that you helped a famous brand to reinvent. Pleasantly surprise potential employers with an accomplishment that they might not have thought was possible, so their imagination runs wild. Make them wonder what else you might be capable of achieving.

Pick the one career story that you want to talk about most in your interview and then package it in an irresistible cover letter introduction.

Goal of the cover letter introduction: Make it impossible for the recipient to stop reading or stop thinking about your potential value to the employer.

Having surveyed over 8,000 pet owners in a previous role, I understand that it doesn’t matter whether you own a tarantula or a turtle: what animals need and what their owners think that they need can differ wildly. How pets make people feel is one of my obsessions and something that I explore with the 52,000 subscribers on my weekly blog. Understanding customers - both animal and human - is central to my marketing success.

The body of a marketing cover letter must send a couple of clear messages about the writer’s ability to communicate powerfully and effectively. Neither style nor substance can be compromised in this showcase for your marketing talent in action.

If the reader doesn’t come away thinking, “Yes, those are the reasons why I will hire that person,” then your cover letter has fallen short in the middle section.

With so much to say about your career, the discipline it takes to do so sparingly but effectively in your cover letter is a tall order. Stick to your two most relevant and impactful stories that will make your future employer sit up and pay attention. Tell them with emotion and leave recruiters wanting to hear more in an interview.

Do hint at your soft and hard skills within each story you tell. Sell your achievements and experience where possible, but don’t let the detail detract from the message. Be clear about what you want to say and why you want to say it.

Goal of the cover letter body: Convey your understanding as a marketing professional that how you write something is almost as important as the content itself.

In the Marketing Manager role at Chewy, you will need someone who has experience delivering monthly new ranges with engaging communications and viral marketing, someone who can write articles to rank at the very top of the Google listings and who can help pet parents to realize their dreams of making their little darling’s life that little bit more pleasant. My five years at Petco were rewarding; but I am now moving to Dania Beach and hope that this speculative letter and resume might spark some interest. Judge me on my results:

• Increased toys and grooming traffic by 320% and conversion rate from 9% to 16%.
• Wrote over 80 articles and moved our average Google ranking from #7 to #2.
• Compiled product marketing strategies and tactical roadmaps for all categories.
• My award-winning “pet parenting” blog drives significant traffic for my employer.  

Analytical decision-making and meticulous research are key to signposting success in an industry where emotions can cloud judgement. While I have worked my whole career in pet care, I do not own a pet myself as I believe that dispassionate thought is at the heart of making great marketing decisions. Having said that, I have a soft spot for bunnies.

As with any marketing message, it is important to anticipate the impact on your audience. The final lines of your marketing cover letter will last longer than any other part in the reader's memory, so it is vital to judge the tone of your call to action correctly. 

It should sound self-assured enough to convey your belief in what you are saying, but it cannot verge on arrogance. Show this employer that you understand what the job entails and leave them with one final reason to give your resume a closer look.

Let the hiring manager know that you are available for an interview at any time. Maybe leave a link to your creative portfolio or just express that you are keen to work with this employer. Positivity goes a long way in starting off a relationship.

Finally, sign off with “Sincerely,” or “Best regards,” or "Best," above your name.

Goal of the cover letter conclusion and signature: End with a confident and powerful call to action that backs up your core messages.

If you are interested in finding out more, I would welcome an interview to discuss how I will inspire your customers and delight their pets. Best regards, Monica Walton

Writing psychology – marketing cover letter tools and strategies

When a hiring manager is reading your cover letter, certain psychological buttons must be pressed for you to be considered an impressive candidate. 

The following five aspects of your marketing experience should ideally come across:

• Customer focus: Understanding the needs and wants of your target customer is key to marketing. Your cover letter should show that you can apply the same analytical techniques in understanding the demands of the role in question.
• Creativity: Critical and creative thinking set the very best marketeers apart, as they always find the most optimal ways to get their messages out into the world. Find ways to highlight your innovative thinking in your cover letter writing.
• Data analysis: Data-driven marketing leads to the best outcomes. You gather and interpret the data, measure the metrics, come up with relevant insights and present the findings in a visually powerful way. Critical keywords in this regard belong in your marketing cover letter.
• Soft skills: Polished communication skills and a carefully honed emotional intelligence allow marketing professionals to get things done and influence others. Show that you can solve problems and that you are adaptable in finding solutions.
• Campaign management: Project management and delegation skills are key to making things happen. Your cover letter should convey how well you manage others to achieve your objectives.

The concept of “pull marketing” is common in a world dominated by social media. You build a strong brand and communicate your value proposition by attracting customers with compelling content. This generates demand, boosting sales and the number of loyal customers. In many ways, your cover letter and resume are your personal marketing collateral.

Your marketing cover letter may be read by a wide range of people you hope to influence to take action. You want them to call you and invite you for an interview. You want your marketing messages to steer interviewers in the right direction and prompt them to ask the questions you want to answer. 

Pull marketing should elicit a reaction. In a job search context, it is the only part of the process that applicants truly control. You decide how your resume and cover letter look and you decide how they are written. The rest is a reaction to those communication media. That is why it is so important to get every aspect right.

To understand how to influence all potential employers, you must demonstrate solid market research skills. Make sure that you fit their plan rather than them fitting yours. You are in control of showing that you meet their requirements. Entice your next employer with every marketing trick in the book.

Mistakes to avoid with your marketing cover letter

While much of the advice in this guide is marketing-related, we should point out some of the basic mistakes that commonly appear in cover letters across all occupations. Of course, marketing professionals should avoid these at all costs.

• Overpromising is dangerous. Less-than-truthful descriptions of your marketing successes can lead to embarrassment at the interview stage, when you might be held accountable. Keep it real.
• Personalize without getting too personal. Rarely will you know the hiring manager personally, so don’t be too familiar in the cover letter. Be vivacious and eager, but err on the side of a formal tone and maintain a professional distance at this introductory stage.
• Don’t go mad with adjectives. Effective communication is perfectly possible without an overwhelming stream of adjectives to dilute the impact of your stories. Concise communication is critical in marketing. If you don’t need to embellish with adjectives, don’t.
• Pay attention to formatting details. The smallest mistake in marketing copy or delivery can last much longer in a reader's memory than the message. Make sure that there are no spelling, grammatical or formatting errors, as they will reflect badly on you.

Key takeaways for a marketing cover letter

• Show off your short-form communication skills with powerful messaging.
• Create a targeted “paint by numbers” career story for your cover letter.
• Don’t let practical essentials, such as contact information and other details, be sacrificed by your creativity.
• Ensure that you are pressing all the right marketing behavioral buttons.
• Make sure that your application letter is designed to “pull in" the right employers.

As an essential accompaniment to your marketing resume, an effective cover letter brings your dream marketing job one step closer. Resume.io can make the writing part easier with its cover letter builder and collection of ready-made and carefully market-researched templates in four design categories: Simple, Professional, Modern and Creative. Simply click on one you like and start writing. 

Free professionally designed templates

The 46 Best Cover Letter Examples: What They Got Right

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

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Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what’s on a cover letter, what makes a great cover letter.

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

13. The Brutally Honest Cover Letter

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example “ the best cover letter ” (which he received while he was with Squarespace):

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

Related articles.

How to Write an Internship Cover Letter [Expert Advice & Examples]

How to Start a Cover Letter That Gets You Your Dream Job

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Is a Cover Letter Necessary in 2024?

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

The Ultimate Guide to Writing a Cover Letter

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

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Marketing Manager cover letter examples

Can you implement and execute marketing strategies, whilst also overseeing the marketing team?

Sure you can, that’s why you’re perfect for the managerial role.

The trouble is, you need to prove that you can juggle all these responsibilities in just a few paragraphs.

But we have good news, we can help you to do just that. Check out our comprehensive guide below, packed with top tips and marketing manager cover letter examples to inspire you.

CV templates 

Marketing Manager cover letter example 1

Marketing Manager cover letter example 2

Marketing Manager cover letter example 3

The Marketing Manager cover letter examples above should give you a good idea of the type of content you need to include in your own cover letter, and how it should be structured.

But if you’re really looking to wow recruiters and get your CV in front of the very best employers, then check out our guidance on how to write your own effective cover letter below.

How to write a Marketing Manager cover letter

A simple step-by-step guide to writing your very own winning cover letter.

Write your cover letter in the body of an email/message

Type the content of your cover letter directly into the email you are sending, or if you are applying via a job board, directly into their messaging system.

The reason for doing this it to ensure that your cover letter gets seen instantly and you can start connecting with the recruiter as soon as they open your message.

If you attach your cover letter as a separate document, the recipient will have to open up the document, which will slow the process down, or make them less likely to even open your cover letter – which could mean your application gets skipped over.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

• I am interested in applying for the role of Marketing Manager with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The bulk of your cover letter should be focused around highlighting your suitability for the job you are applying to.

Doing this will show the recruiter that you are suitable candidate and encourage them to open your CV.

The best way to do this, is by studying the job advert you are applying to, and find out what the most important skills and knowledge are.

Once you know the most important requirements, you then need to highlight your matching skills to the recruiter. In a few sentences, tell them exactly why you are a good fit for the job and what you can offer the company.

Keep it short and sharp

A good cover letter is short and sharp, getting to the point quickly with just enough information to grab the attention of recruiters.

Ideally your cover letter should be around 4-8 sentences long – anything longer will risk losing the attention of time-strapped recruiters and hiring managers .

Essentially you need to include just enough information to persuade the reader to open up your CV, where the in-depth details will sit.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Marketing Manager cover letter

Your Marketing Manager cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Marketing Manager cover letter templates

Copy and paste these Marketing Manager cover letter templates to get a head start on your own.

Dear Joanna

I hope this email finds you well. I am writing to express my interest in the Graduate Marketing Manager position at Blade Agency. As a recent Marketing graduate with a 1st Class Honours degree from Bristol University, I would be thrilled to contribute my creative and strategic skills to your dynamic team.

During my degree I honed my marketing acumen and digital marketing expertise, achieving 88% on my final project about targeted multi-channel marketing for startups. I actively participated in developing and executing a successful social media campaign for a local non-profit organisation, increasing their online engagement by 60%. Additionally, my strong analytical skills and proficiency in tools like Google Analytics and SEO optimisation enable me to devise data-driven marketing strategies which I could apply to this role. I have extensive experience in content creation and email marketing, having managed a weekly newsletter with a subscriber base of 2,000+ for the Bristol University Student’s Union.

I am eager to contribute fresh ideas to the team at Blade to enhance brand visibility and drive business growth. I am available for an interview to discuss how my passion for marketing and willingness to learn can benefit your esteemed agency.

Kind regards,

Dear Peter,

I trust this message finds you well. I am excited to apply for the Marketing Manager role at Lonae Clothing as, with six years of experience in the marketing industry and retail branding, I am confident in my ability to elevate your brand’s presence.

In my current position at H&M, I lead an 18-person team in executing up to 12 multi-channel marketing campaigns per annum with the recent launch of ‘Clothes Swap’ which resulted in a 25% increase in sales within three months. My creative approach, combined with my expertise in data-driven market analysis, played a crucial role in this achievement.

Moreover, my master’s degree in marketing strategy from LBI has equipped me with the knowledge to craft innovative marketing plans and effectively manage budgets. I also have extensive experience in managing influencer partnerships and launching new product lines, demonstrated by the negotiation of £1.2 million in contracts during my junior role at Urban Outfitters.

I would welcome the chance to discuss how my leadership and marketing expertise can further enhance your company’s market position and I am available for an interview at your convenience.

All the best,

Christine Orien

I hope you’re well. I am writing to express my keen interest in the Senior Marketing Manager vacancy at Cyber Solutions. With over two decades of experience in marketing management and a track record of driving revenue growth in technology companies, I am excited to contribute my skills to your marketing team.

During my tenure at CTF, I spearheaded a rebranding campaign that led to a 35% increase in brand awareness and a subsequent 20% rise in market share. I also successfully led cross-functional teams in executing complex product launches, consistently exceeding sales targets. I am adept at creating data-driven marketing strategies and leveraging emerging technologies to enhance customer engagement, evidenced in the successful creation of a five-person social media team at Clifton Audio which was subsequently implemented in all their European offices. Furthermore, my MBA in Marketing has equipped me with a strategic mindset and a comprehensive understanding of global marketing trends.

I am deeply impressed by Cyber Solutions’ international reach and commitment to innovation, and I would be keen to discuss my skills further in an interview, for which I available from next week.

Kind Regards,

Michael McLough

Writing a strong attention-grabbing cover letter is a vital step in landing a good Marketing Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

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• Resume and Cover Letter
• Crafting Catchy Cover...

Crafting Catchy Cover Letters: A How-To Guide

10 min read · Updated on May 16, 2024

Today, more than ever, having a catchy cover letter in your job-search toolkit is a must.

A lot of job seekers ask, “Do I really need a cover letter?” The answer is a resounding “Yes!” More often than not, writing a catchy cover letter is something people simply don't do because the overwhelming thought is that employers don't read them. That couldn't be further from the truth. 

On top of that, adding a catchy cover letter to your application can enhance the skills, achievements, and qualifications you include on your resume. Most importantly, though, a great cover letter makes you more human, more real, to the hiring manager reading your application. 

What's most critical is that your cover letter be engaging. Avoid using the same old boring content that everyone else is using. Instead, craft a catchy cover letter that grabs their attention. This is your how-to guide for doing that!

Cookie-cutter isn't the way to go

Everyone has seen cover letters that start like this, 

To Whom It May Concern:

I am writing to express my interest in the [POSITION TITLE] that I saw advertised for [COMPANY NAME].

It's a complete yawn-fest. It's boring. It's overdone. 

Since your cover letter is the first chance you get to make a solid introduction to a new employer, spice it up a bit. Use some humor, indicate that you're passionate about the job you're pursuing, and inject some of your personality to entice hiring managers to actually read what you have to say. 

What is a good opening line for a cover letter?

The main idea behind a great, catchy cover letter is that you want to tell a story. This doesn't mean you should regurgitate what's contained in your resume – no one wants to read the same things twice. It all starts at the beginning. The way you start your cover letter can make or break you.

Do you want the hiring manager to have a “Bleh” moment and toss your cover letter to the side?

Wouldn't you rather they be caught off-guard by your creativity and keep reading?

The best way to shake things up is to go off-script and write something that actually catches their attention. Here are some examples:

Show your passion: “Not too long ago, I came to the realization that my life's goals included giving back to my community through story-telling. After a lot of research, I discovered that a great way to do that was to go into Public Relations and Marketing to help connect consumers with companies to meet needs.”

Show some love: “I recently read an article about how [COMPANY NAME] was involved in improving our community by engaging employees in outreach events that…”

Prove your worth: “When I read about the job opening for [POSITION TITLE] at [COMPANY NAME], I knew I had to apply because I'd already saved my current company over $100K in logistics costs and I knew that I could do that for you, too.”

Highlight your personality: “A few years ago, I was exploring the mountain roads outside of Denver, and a stranded chicken jumped in my car – it's a funny story, I even have pictures. From that moment, I knew working with rescue animals was where I wanted my future to go.”

Now that you have their attention – write the body of your catchy cover letter

One thing to remember is that the introduction of your cover letter isn't supposed to be a monologue – keep that old adage that less is more in mind. The first paragraph of your cover letter is only meant to be a couple of sentences – just enough to pique the hiring manager's interest so they keep reading. Let's face it; it's not every day that some random chicken jumps in your car. That may be just the thing that entices the interviewer to call you in – so they can hear the story. 

The second paragraph of your catchy cover letter

The next part of your catchy cover letter should be a paragraph that transitions into how your introduction will make you a great part of their team. Without repeating all the great things you've written in your cover letter, highlight some of the skills and achievements from your career thus far to prove to them you have what it takes to be a valuable part of their team. 

The third paragraph of your catchy cover letter

You can actually write this third part as a paragraph or use bulleted achievement statements (like you'll see in the template later in this article). The idea here is to showcase your most impressive career achievements and your primary strengths. 

It's a good call to opt for bullets for this part of your catchy cover letter because if the hiring manager is skimming through your cover letter, it'll be easy for them to see what you bring to the table. Don't go crazy, though, and add a bunch of bulleted achievement statements. Stick to between three and five because you don't want the cover letter to go over one page. 

The closing of your catchy cover letter

Your last paragraph should close out the cover letter by reiterating your passion for the job and requesting an interview; this is called a call to action. After all, the whole point of writing a catchy cover letter is to get them to call you for a face-to-face meeting so you can win the job. 

The end of your cover letter is also a great place to explain faux pas in your resume or give details about why you're changing careers . You can even use this part to detail your desire to travel for work or indicate that you're relocating for this job. 

Here's what a catchy cover letter looks like

We know, instructions on how to do something is one thing, but seeing it all come together in an example is something even better. So, with that, here is a catchy cover letter example:

Contact Information

[Name][Company][Address]

Dear [Name],

Would [COMPANY NAME] benefit from having someone on their team who has generated $30K in revenue, increased blog traffic by 14%, and tripled social media ROI – all in one year? Then, I'm your person. Given my background in [EXPERIENCE RELATED TO FIELD] and [EXPERIENCE RELATED TO FIELD], I know I can repeat those results for you and feel that I would make additional significant contributions to the [POSITION TITLE] you currently have available.

Throughout my entire career, I have demonstrated consistent success [SOMETHING YOU HAVE CONTRIBUTED TO] to achieve high-reaching standards and goals. During my time with [COMPANY YOU CURRENTLY WORK FOR], I've built a reputation for [MAJOR ACHIEVEMENT]. On top of that, people often come to me from different departments because I'm known as someone who can [PICK A SKILL FROM THE JOB DESCRIPTION TO INJECT HERE]. 

Additional career experience and achievements include:

Achievement/accomplishment

I think it's a great idea for us to get further acquainted, and would truly value a moment of your time to discuss how my background aligns with your needs. If you agree we may have the basis for a mutually beneficial partnership; please feel free to contact me at your earliest convenience. I'd love to learn more about your team and the [POSITION TITLE] opening.  

I appreciate the time you're taking to review my application, and until we meet, I hope you have a great day!

[Your Name]

Related reading: You can find some career-specific cover letter examples here .

Why this template works

This catchy cover letter starts by discussing quantifiable achievements , which hiring managers drool over. Whenever you can deliver tangible results, the new employer will immediately know what you have to offer. 

Also, the fact that this letter indicates the results are repeatable shows that the applicant has done their research, understands the market, and is confident in their abilities. It helps the employer get the sense that the writer is genuinely passionate about their job. 

There isn't a hiring manager alive who wants to hire someone who is simply interested in earning a paycheck. Employers want employees who are dedicated and care about doing a good job. 

The closing of the cover letter template is proactive, inviting further discussion and reinforcing the applicant's desire to work for the company. 

Tailor your cover letter

You've probably heard about applicant tracking systems , also known as ATS, that companies use to weed out job seekers. Did you know that the ATS also scans cover letters? 

These systems are programmed to search for the right keywords – relevant phrases from the job description – to ensure that you are a good match. So, your catchy cover letter has to get past the ATS before it can impress the hiring manager. 

Did you notice the placeholders in the template? They're there for a reason.

As you read the job description for the position you want to apply to, you'll need to update your catchy cover letter with language that resonates with the new job. Let's say the new company wants someone who can work as a member of a cross-functional team. The last sentence of the second paragraph of the template would be a great place to include that phraseology. 

“On top of that, people often come to me from different departments because I'm known as someone who can bring harmony to processes by working as a member of a cross-functional team.”  

Just like that, you've tailored a bit of your cover letter . 

Catchy cover letter final tips and advice

Since the goal of your cover letter is to work with your resume to land your dream job – one of the most important aspects of anyone's life – it's critical to get it right. Let's talk about a few more things you need to know to craft a catchy cover letter that makes a strong impression and helps you win interviews. 

Use a professional letter format. You're not writing a letter to Grandma to thank her for the gift she got you, so make sure it's professional. Avoid using slang or overly casual expressions. Also, don't pack your cover letter with a lot of jargon that may or may not be understood outside of your current work circle. 

Keep it Short and Simple (K.I.S.S.). Remember the one-page rule. You're not trying to tell the hiring manager everything you've ever done in your career, instead, you're trying to pique their interest so they have a reason to call you to ask you more questions. 

Revise, edit, and do it again. Did you know that the average typed document has an average error rate of 8% ? Proofread your work, then get a friend to proofread it. After that, read it out loud to make sure it all sounds good. Cover letters, and resumes, too, for that matter, should have a 0% error rate.

Follow up. Prove that you're really interested in the position by following up with the employer if you don't hear back from them. 

Learn more: Read 10 of the Worst Cover Letter Mistakes to Avoid to round out your knowledge about having a stand-out cover letter.

Stand out from the crowd, win the interview

It may take a bit of time, but writing a catchy cover letter that lands you an interview is definitely worth the effort. When you follow the tips and strategies in this how-to guide, you'll be able to effectively highlight your skills and achievements in a way that gets the attention of a hiring manager and intrigues them to the point of calling you for an interview.

If you feel like your cover letter is falling short, or you're sending it out and not hearing back from companies, let TopResume check it out for you. While we're at it, we can give your resume a once-over, too. Upload them both for a free review from a resume-writing expert. 

Recommended reading: 

8 Tips to Stand Out in a Competitive Job Market

Perfect Cover Letter Salutations: Start Strong

Resume vs Cover Letter: How They're Different

Related Articles:

How to Maximize Your Resume Action Words to Wow the Employer

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Cashier Skills: Add to Improve Your Resume!

See how your resume stacks up.

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Business Sample Cover Letter

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This sample cover letter is tailored for business students seeking internships or entry-level positions. Mark Keting’s letter exemplifies how to effectively communicate enthusiasm for a role, highlight relevant academic and work experiences, and align personal skills with the prospective employer’s needs. By detailing his coursework in marketing and customer service experience, Mark demonstrates his readiness to contribute to “Enterprise Holdings, Inc.” This cover letter is a valuable template for business students aiming to create a persuasive and professional application that stands out to hiring managers.

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How to Write a Letter of Interest (With Examples)

In This Guide:

What is a letter of interest, what makes a good letter of interest, how to write a good letter of interest, four good letter of interest examples, key takeaways.

Since graduation, you've been dreaming about working for that  company. Unfortunately, you can't find a single job advert.

Heard about the hidden job market? Rumor has it that 70 – 80 % of all job positions remain unadvertised .

How do you go about applying for a role that may or may not exist?

Write a letter of interest to make a statement and connect with recruiters in the company.

The letter of interest may not lead to an immediate job offer, but it will raise your career prospects, helping you remain on top of the application pile.

Have we won you over? Read on to get inspired by:

• What is a letter of interest, and when should you send one?
• Letter of interest vs cover letter : what is the difference?
• KISS (Keep It Short and Simple) and other ground rules to writing your letter of interest;
• The 10 must-have elements that make up the structure of your letter of interest.
• Real-life examples and templates to write your letter of interest in the blink of an eye.

A letter of interest goes under many names, like prospecting letter, expression (or statement) of intent (or inquiry).

Whatever the case, the letter of interest helps you get one foot through the door of your dream company – to see if you'd be a good fit for any potential job openings.

The letter of interest is a formal introduction, demonstrating initiative and enthusiasm, qualities hiring managers value.

When should you write a letter of interest?

Send a letter of intent, if you have recently:

• read an article about the company;
• found a social media post about a new business or expansion;
• seen that the organization accepts resumes for further consideration;
• heard about a job opening that hasn't been announced.

When you choose to write a letter of interest, you are setting yourself apart from the rest by taking the initiative in finding a job within a specific organization that brings you excitement.

I enjoy getting letters of interest, they show true enthusiasm, career focus and determination, and don't happen often.

Jessica Hinkle, state government worker, and hiring manager

Letter of interest versus cover letters

Here are the similarities between the letter of interest and the cover letter . Before writing either, you need to research the organization to add an element of personalization.

Within both letters, you'd need to introduce yourself and answer why your experience would be an asset to the company.

Now, let's look at how a letter of interest differs from a cover letter.

The letter of interest expresses your broader interest and flexibility to adapt to a potential role.

On the other hand, a cover letter highlights why you’re the best candidate  out there for the job.

The letter of interest is unsolicited – it is more general and may not be directed to a specific hiring manager or a particular job.

Some job openings require a cover letter – it should note the exact job title and company  you're applying for, as well as a greeting to the hiring manager.

The main focus of a letter of interest is to point out why you admire the company (its culture, mission, and values) and how you'd contribute to its future success.

A cover letter may contain similar elements but would be more centered on communicating your skills, experience, and achievements  that are relevant to the job.

A good letter of interest should excite the hiring manager or department head to meet you. Thus, leading to an informal, informational interview, or helping you to stay on top of everyone's mind when a new role becomes available.

So, before you start writing, here are the six things that benchmark all successful letters of intent.

Research the company

Dive into information about the company  and industry via press releases and news articles; the corporate website and mission statement; LinkedIn and other social media platforms.

Remember that the more specific, company-relevant details you can disclose in your letter of interest, the more likely you'd impress with your knowledge.

Personalize your greeting

Start your letter of interest with a personalized salutation  to a human resource specialist, currently recruiting in the company, or a department manager, you'd wish to work with.

Avoid generic greetings like “To whom it may concern” or “Dear sir/madam”.

Instead, take the time to find the relevant contact and note the department head’s or manager’s full name and job title.

Attention-grabbing hook from the get-go

Here's the cold, harsh truth about the letter of interest – no one is expecting your application or has any obligation to respond to your message.

Prove that your profile is worth the company's time by showing you've done your homework on the organization and the specific value you can deliver.

Refer to your research to look out for noteworthy, recent projects or business updates (e.g. opening a new store or entering a new market).

In your letter of interest, point out how you see yourself driving this enterprise ahead by showing your past track record of success.

Professional tone and language

When writing your letter of interest, double-check your grammar and spelling to show you pay attention to even the smallest details.

Use a polite tone to balance your enthusiasm and confidence, without sounding too cocky or pushy. Yet, avoid sounding too much like a robot, as the company may think you've written your letter of interest with AI.

Often humor helps you to stand out, but, in this case, we suggest you avoid cracking jokes, as they might not resonate with your readers.

Persuasive and specific offer

Aim to stay on target by explaining exactly why you'd fit the company culture.

Use LinkedIn to research current employees working in the role you wish to have and discover their key skills.

Select up to three of your strengths to tell the story of how your experience aligns  with the ideal candidate profile.

Remember to always include your achievements  by a tangible metric (e.g. percent increased) to be even more specific.

Keep your letter of interest to the point

How likely are you to read a letter of intent that just pops out of the blue in your mailbox one day and that goes on and on and on…

Not very likely.

Your persuasion letter should be up to a page long (around 200 – 300 words). That is around three paragraphs that should be single-spaced.

Follow the standard business letter format to highlight how you can contribute to the company.

Your resume should be attached to your letter of interest, painting the full picture of your experience.

Enhancv's resume builder  allows you to create a perfectly streamlined document that will further elevate the impact of your letter of interest. If you think your resume needs a refresh, follow our guidelines in the article, How to Write a Great Resume .

When sitting down to write your letter of intent, there are two rules of thumb you need to follow.

• Rule number one – you should focus on what you have to offer rather than what you're seeking in a new employer.
• Rule number two – the goal is to pique interest, not provide a detailed account of your career history.

Having that in mind, let's get down to writing your letter of interest!

The structure of your letter of interest

• Header  – include your name, and contact details (email, phone number, and address). Also, the contact's name, job title, and company name. Don't miss out on the date.
• Greeting  – take the time to find out who you're writing to and always personalize your salutation.
• Introduction  – to grab the reader's attention with relevant information.
• Body paragraph  – to show how you'd bring value to the organization.
• Closing paragraph  – aim to end with a call to action.

The introduction paragraph of your letter of intent

Kick off your letter of interest with a brief introduction of your current job title or relevant experience to the company.

After this first sentence, note the specific job or department you'd like to be a part of and briefly summarize why.

Next, highlight why you're drawn to the company (e.g. their big-picture vision, products or services, strategic growth, etc.). If you can identify any specific challenges they face, jot them down in this sentence.

End your introduction with a statement that highlights that you know there are no current openings, but you believe your expertise would be a valuable asset.

The body of your statement of interest

Use the body of your letter of interest to make a lasting impression so that the recruiters remember you when a role becomes available.

While it may be challenging to highlight why you'd be the perfect fit for a non-specific role, there are a few approaches you can take.

Identify two or three specific issues within the company or department.

Describe how your current job equips you to address these challenges,  by focusing on your accomplishments, paired with tangible metrics  (e.g. numbers of products sold in a month, etc.).

Show how your achievements and skills align with the company's needs.

• Emphasize hard skills (or the technologies  you can use) and soft skills (your people and communication talents ) that bring value to the company.
• Select notable accomplishments that set you apart from other industry professionals. Use bullets to draw attention to them, and add numbers to show the results of your success.
• Highlight your specific experience or qualifications in a niche, that the company values. If you are a recent graduate, with no experience, use your volunteer experience  or extracurricular activities to make your case.

The closing paragraph of your persuasion letter

Finish your letter of interest with a call to action, inviting the hiring manager to reach out to discuss potential opportunities.

Thank them for their time and consideration and suggest exploring ideas in a live meeting (e.g. an informational interview or a casual coffee chat).

Emphasize your flexibility to accommodate their schedule, and make it clear that you look forward to exploring the opportunities further.

Don't forget to add how they can get in touch (via email or telephone).

Ready for some real-life examples of writing your letter of interest? Let’s explore one that is completely wrong:

Notice how Mr Statham has focused solely on his experience and achievements? He hasn't pinpointed in any way the company he is applying to – its culture, unique problems, or goals.

The constant "I" comes across as a bit arrogant, creating an endless account of his success.

Here is how Mr. Statham can improve his letter of interest:

From the get-go Mr. Statham expresses his interest in a specific role, highlighting his unique skill set and why he chose the company.

The body of his letter of interest highlights two key achievements with tangible metrics.

The ending includes a call to action.

In the next part of this guide, we’ll present you with four real-life industry professionals’ letters of intent.

Take note of their initial mistakes and how to make their writing sound more specific to match the company.

Project manager letter of interest

What happens when you send out a generic-sounding letter of interest?

The candidate doesn’t build his case as to how he could contribute to the company. Mr. Allias’s letter of interest sounds generic and robotic, at best.

Here is how he edited it:

Mr. Allias’s letter of interest works now as it’s:

• Personalized and targeted to the reader.
• Shows exactly why he’s interested in the company.
• Highlights relevant experience , skills, and noteworthy accomplishments.
• There’s a clear call to action at the end.

Data scientist letter of interest

The letter of intent is where you should avoid being overconfident:

Notice how Ms. Tookes’ letter of intent:

• Comes across as overconfident and arrogant.
• Focuses too much on her individual achievements.
• Offers no insights as to how she succeeded.

Want to see how she fixed her persuasion letter?

Reading Ms. Tookes letter of interest you can see exactly why she’s interested in a role at the company and can immediately pinpoint the impact she has had in her past roles.

In the conclusion paragraph, the recruiter can immediately find her contact details and reach out, when a suitable job becomes available.

Lecturer letter of interest

You want your letter of intent to hint at your attention to detail, so double-check your spelling, before sending it across.

Apart from the spelling errors, due to potentially being pressed on time, Mr. Jonson’s letter is vague and doesn’t clearly state the role he is interested in.

Check out how Mr. Jonson improved his letter:

Recruiters can now understand Mr. Jonson’s specific academic background and expertise, and see the value his experience can offer.

QA Engineer (Intern) letter of interest

You may not have relevant experience, yet as a junior professional, you have other skills and qualities that would help you stand out.

For starters, don’t be too friendly in your letter of intent:

Marcie Darcy’s letter is too informal and doesn’t highlight her skills or achievements. It sounds like a chat, you’ve lifted off of Meta.

Here’s a more formal version of Ms. Darcy’s letter of interest:

Ms. Darcie shows enthusiasm to join the company - by pinpointing the company’s relevant niche service - and at the same time stays professional.

She refers to her education for key technologies and projects, showcasing the value she could potentially bring about.

• Send a letter of interest, when there are no open roles in the company you want to work for. Meanwhile, use the cover letter to answer a specific job advert.
• The letter of interest is based on plenty of research on the company so that you can personalize it (especially the greeting) and catch the readers' attention (with how you'd bring about value).
• Use your letter of intent's introduction to state why you're interested in the company.
• In the body paragraph, pinpoint either two to three company problems, you can fix, or two to three skills or accomplishments, that would be useful to the company.
• End with a call to action, where you provide your availability for an informational interview or a coffee chat.

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How to Answer “Tell Me About Yourself” with Examples

June 30, 2024

You’re sitting down for your interview and the interviewer says, “Tell me about yourself.”  What’s the first thing you think of when you hear those words? It’s a question about who you are, so it’s bound to be easy. Right? “Tell me about yourself” is often the very first thing you’ll hear during your interview. After all, you and the interviewer are both new to each other. What they do know about you so far consists of details on your resume, cover letter , or possibly, already, recommendations. They’re posing this question to get to know you as a person, and you’ll most likely be asked this for every new interviewer you have, from the first introductory screening up until the very last interview with the head of the department. Let’s dive into the very nature of this question and explore how to answer “Tell me about yourself” (examples below) successfully.

Why do they need to hear my answer when they already have my resume and cover letter?

Just as you’re figuring out who your interviewer is, your interviewer is doing the same. The interview will begin with friendly small talk to get you both situated. “Tell me about yourself” then becomes a way to ease into the rest of the interview. It can help inform the interviewer on how to steer the next questions.

What you say can catch enough of their interest to ask a relevant question. Or they’ll move on from it. The details and the story you choose to share will help them assess what types of questions they should ask you. Throughout the entire time, they are noticing what makes you different from other candidates.

Other ways they’ll ask “Tell me about yourself”

During the interview, you could hear those exact words, or the interviewer can say:

• “Tell me a bit more about your background.”
• “Could you summarize your most important achievements?”
• “I’m going through your resume, but would love for you to walk us through it.”
• “I already looked at your resume and cover letter, and it’d be great to know more about who you are.”
• “Describe your journey so far.”
• “Is there something unique you’d like to share about who you are?”

It’s challenging to decide how to answer “Tell me about yourself” because you need to be confident about the examples you’re choosing. Much like a personal statement, you’re giving them a snapshot into your life. You’re in control of what you choose to say.

Know how to answer “Tell me about yourself”

Choosing the right parts of your life to talk about can pave the way for a successful interview. Let’s dive into the key points you should cover:

1)Talk about the experiences, achievements and skills you have that are relevant to the job. This then leads into how you would be the best candidate for the position.

2) Explain the previous jobs you’ve held and how that led you to your current one. Then go into how your current job has brought you to this new role you are applying for. This can also be a good opportunity for you to mention what your goals are in the future.

3) Show your personality while you’re speaking, making sure you’re communicating clearly and positively, while giving examples of how you’ve connected with people throughout this time. Presenting this proactive side of you will only strengthen your profile.

4) Demonstrate what you’ve researched about the company by explaining how you see yourself in the job. Share about what you’re most looking forward to in the job and the company.

“Tell me about yourself” in the past, present and future

Finding the right flow in relaying your own narrative can be a tricky task. It’s helpful to have a general format of which times of your life you’re pulling your examples from.

Two recommended ways of how to “tell me about yourself” in an organized format are:

1) Present – Past – Future

• You can begin by describing what your current job entails and what your responsibilities and accomplishments are. Then you can share how you got to where you are with your current job, which will lead you to describe more of your professional background. To conclude, you’ll then talk about what your goals are and why you’re so interested in this new position.

2) Past – Present – Future

This format would have you begin with how you arrived at your current job, giving you a chance to explain your professional history right away. You can also mention what has always inspired you to become who you are today. This leads right into what you do in your current role, what responsibilities you have and what achievements you’ve accomplished. Then you’ll finish off, just like the “tell me about yourself” format above, with why you’re the right person for this new job.

Tell me about Yourself Examples (Continued) 

There’s no “fixed” order for how to tell this to your interviewer, but it’s important to choose the examples that highlight your best skills and attributes relevant to the new job. What’s most crucial is to always tie it back to the new job and the new company you’re applying to. This means that if your past work experience ties more directly to the new job, then it makes sense to begin there. Similarly, if your most recent work experience is more related to the new role, then you can start with that example.

The interviewer is there to assess whether or not you’re the ultimate fit for their team. In that sense, it’s always helpful to end your “tell me about yourself” story with why you’re the right person for the job.

Key advice for “Tell me about yourself” answers

Now you’ve got a general timeline structure set in place. But before we dive into “tell me about yourself” examples, let’s look at some quick ways to strengthen your response:

1) Your first impression will make a difference.

2) You are your own curator.

3) Understand who your interviewer is.

4) Remember this is a professional interview.

5) Tone can influence the entire conversation.

6) Stay focused: everything should point towards the new job.

7) Be authentic but prepared.

8) Speak with positivity and enthusiasm, but don’t overdo it.

“Tell me about yourself” examples

Every “tell me about yourself” answer will be different depending on the person, but having some examples on hand can help. Take a look at these examples below that make for a strong answer.

1) You are applying to a completely new industry:

For over seven years, I’ve worked in business development and have focused on building longstanding relationships with clients. My most recent role was as the senior manager for a startup tech company that ran a database platform for journalists around the world. I helped connect the right partners to our company and promoted our mission on global trips across Africa, Asia and Europe. Now I’m interested in branching outside of business development and stepping into fundraising to broaden my scope. Fundraising is a field I’ve worked very closely alongside throughout my career and have always found fascinating. I’ve been wanting to join a team where I could apply my business development skills into a fundraising leadership position, and this is why I’m so interested in this role at your company.

How to Answer “Tell me about Yourself” Examples (Continued)

2) If you are searching for a similar job to the one you have now:

Since I was in college at the University of Michigan, I’ve been absolutely passionate about journalism and media . As you can see on my resume, I was the editor-in-chief of our student newspaper and I helped to create an incubator on campus for students who wished to become investigative journalists. This only spurred my love for journalism, and upon graduating, I began working as an intern at the Los Angeles Times, assisting some of the lead journalists covering politics across the Southern Californian region and eventually being able to help write and edit copy for newsletters.

I worked my way up to become an assistant editor, which made me fall in love with the editorial process and editing for a large newspaper. After working as an assistant editor for the past three years, I knew I wanted to start finding work as an editor. With what I’ve learned as an intern and assistant editor at the Los Angeles Times over the past several years, I always imagined myself covering news back home in Michigan. When I saw this opening for the editor position, I knew I had to apply because it’s been a dream of mine to work with your company.

 3) Maybe you are going from an agency to an in-house position:

I’ve been an account manager at Paris Parties for five years now, and I’ve been responsible for overseeing our top client accounts. I’ve established long-lasting relationships with each of Paris Parties’ biggest clients, as going above and beyond for our client has always been my first priority. Prior to Paris Parties, I worked at Hollywood Events, where I managed over 50 of their largest clients across the creative sector. I always loved the work I did as an account manager at both agencies. But I’ve been looking for a new challenge, to step into more of a leadership role, so as soon as I saw the opening at your company, I knew I had to go for it.

4) You’ve just graduated and you’re applying to your first job

I graduated from New York University in May, and I majored in English and American literature and minored in Spanish. I always knew that I wanted to work in a nonprofit organization that helped promote literature around the world. Throughout my time at NYU, I volunteered and interned at several nonprofits such as UNICEF, where I helped organize events for donors in New York City to help raise funding for girls’ education. One of the greatest experiences I had while interning was when my team and I were able to increase our donations from last year by 35%, compared to the 12% the previous year.

We were able to send more books and educational materials to girls around the world who otherwise would have not had access to these resources. It made me wonder what else I could do with my English literature degree, my foreign language skills and my passion for education. I wanted to truly make a difference. Since then, I became passionate about fundraising for children’s rights and access to education, which is what led me to apply for the associate fundraiser role at your organization.

 5) Searching for a new role in the healthcare sector:

My work experience in customer service had unexpectedly led me to pursue a career in the healthcare sector . Working as a waitress for three years made me understand how to listen to the needs of people. When I was serving a table of pediatric nurses one day, I heard them talk about their work and I knew I had to explore this field. I’ve always been someone interested in improving the lives of others, whether it’s through providing perfect customer service. After three years at the restaurant, I was promoted to restaurant manager because my supervisor noted my dedication and passion for serving others.

Every night after work, I studied on my own to see how I could enter the healthcare industry as an administrator. And that’s how I went back to school. Upon graduating, I began to build my career in health administration, working my way up to get to where I am today at Mountainview Hospital. I’ve been overseeing the office and managing staff and patient relations for nine years now.

This past April, I worked with the interns and senior management to create a “career day” to bring our office closer together. It has been an immense pleasure to hold our weekly meetings and regularly involve the IT team to ensure our computer systems are all up to date. As it’s now the end of my ninth year at Mountainview Hospital, I’ve been searching for new ways to branch out, grow and contribute. And I was incredibly interested when I learned about this position at your hospital.

 6) If you’re looking to change careers:

For over a decade, I’ve worked in marketing as a marketing director, leading campaigns and amplifying my current company’s messaging through high-level engagement. Throughout the past five years, I’ve been leading a team of fifty in our marketing department to reach and surpass our monthly, quarterly and yearly goals in ROI. It has been one of my greatest joys to watch the employees under my care grow into the professionals they are today, and it’s always fulfilling to see such professional and personal development. I’ve thoroughly enjoyed watching my team work across departments to ensure that we meet our goals, and especially, working closely with the public relations department.

Since I first came to my company as a marketing associate, I learned quickly how intertwined the marketing and public relations teams are, and I’m incredibly grateful to have had the career in marketing that I’ve managed to build. The more I worked with our public relations director, the more I also realized that I’ve gravitated towards developing more creative, media-facing solutions to campaigns for the company. Together, we were able to create significant events and turnarounds for our entire team, and I found myself eager to focus on media strategies and improving our company’s public image. After much consideration, and with our public relations director’s recommendation, I know that making this switch into public relations is the path I’m now meant to pursue. And I can’t think of a better place to work for than your company, which combines the best of both worlds.

Show them who you are

So where do you even start? How much should you actually say about yourself in an interview? Prepping for the inevitable “Tell me about yourself” can be a stress-inducer, especially for a job with a heavy workload. But it doesn’t have to be, even if you’re applying for one of the happiest jobs in America . Hopefully, with the information shared above, you’ll now have a better idea of where to begin.

Remember, you don’t want to share with the interviewer every single detail from your professional life. However, you do want them to know about certain experiences that have shaped you to be the professional you are today. Striking the right balance is key.

How to Answer “Tell me about Yourself” Additional Career-Related Resources

•   Sample Resignation Letter 
• How to Reschedule an Interview
• Condolence Messages for a Coworker – 60 Samples 

Joanna Hong

With a BA from Pitzer College and an MA from University College London, Joanna has worked in London, Berlin, and Los Angeles covering many cultural and political issues with organizations such as Byline Media, NK News, and Free Turkey Media. A freelancer for The New York Times, her work has also appeared in Newsweek, Dazed and Confused Magazine, and The Guardian, among others. In addition, Joanna was the recipient of the 2021 PEN America Emerging Voices Fellowship in Fiction and is currently completing her first novel.

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