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How to Write the Operations Plan Section of a Business Plan

Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.

How to Write the Operations Plan Section of the Business Plan

Stage of development section, production process section, the bottom line, frequently asked questions (faqs).

The operations plan is the section of your business plan that gives an overview of your workflow, supply chains, and similar aspects of your business. Any key details of how your business physically produces goods or services will be included in this section.

You need an operations plan to help others understand how you'll deliver on your promise to turn a profit. Keep reading to learn what to include in your operations plan.

Key Takeaways

• The operations plan section should include general operational details that help investors understand the physical details of your vision.
• Details in the operations plan include information about any physical plants, equipment, assets, and more.
• The operations plan can also serve as a checklist for startups; it includes a list of everything that must be done to start turning a profit.

In your business plan , the operations plan section describes the physical necessities of your business's operation, such as your physical location, facilities, and equipment. Depending on what kind of business you'll be operating, it may also include information about inventory requirements, suppliers, and a description of the manufacturing process.

Staying focused on the bottom line will help you organize this part of the business plan.

Think of the operating plan as an outline of the capital and expense requirements your business will need to operate from day to day.

You need to do two things for the reader of your business plan in the operations section: show what you've done so far to get your business off the ground and demonstrate that you understand the manufacturing or delivery process of producing your product or service.

When you're writing this section of the operations plan, start by explaining what you've done to date to get the business operational, then follow up with an explanation of what still needs to be done. The following should be included:

Production Workflow

A high-level, step-by-step description of how your product or service will be made, identifying the problems that may occur in the production process. Follow this with a subsection titled "Risks," which outlines the potential problems that may interfere with the production process and what you're going to do to negate these risks. If any part of the production process can expose employees to hazards, describe how employees will be trained in dealing with safety issues. If hazardous materials will be used, describe how these will be safely stored, handled, and discarded.

Industry Association Memberships

Show your awareness of your industry's local, regional, or national standards and regulations by telling which industry organizations you are already a member of and which ones you plan to join. This is also an opportunity to outline what steps you've taken to comply with the laws and regulations that apply to your industry. 

Supply Chains

An explanation of who your suppliers are and their prices, terms, and conditions. Describe what alternative arrangements you have made or will make if these suppliers let you down.

Quality Control

An explanation of the quality control measures that you've set up or are going to establish. For example, if you intend to pursue some form of quality control certification such as ISO 9000, describe how you will accomplish this.

While you can think of the stage of the development part of the operations plan as an overview, the production process section lays out the details of your business's day-to-day operations. Remember, your goal for writing this business plan section is to demonstrate your understanding of your product or service's manufacturing or delivery process.

When writing this section, you can use the headings below as subheadings and then provide the details in paragraph format. Leave out any topic that does not apply to your particular business.

Do an outline of your business's day-to-day operations, including your hours of operation and the days the business will be open. If the business is seasonal, be sure to say so.

The Physical Plant

Describe the type, size, and location of premises for your business. If applicable, include drawings of the building, copies of lease agreements, and recent real estate appraisals. You need to show how much the land or buildings required for your business operations are worth and tell why they're important to your proposed business.

The same goes for equipment. Besides describing the equipment necessary and how much of it you need, you also need to include its worth and cost and explain any financing arrangements.

Make a list of your assets , such as land, buildings, inventory, furniture, equipment, and vehicles. Include legal descriptions and the worth of each asset.

Special Requirements

If your business has any special requirements, such as water or power needs, ventilation, drainage, etc., provide the details in your operating plan, as well as what you've done to secure the necessary permissions.

State where you're going to get the materials you need to produce your product or service and explain what terms you've negotiated with suppliers.

Explain how long it takes to produce a unit and when you'll be able to start producing your product or service. Include factors that may affect the time frame of production and describe how you'll deal with potential challenges such as rush orders.

Explain how you'll keep  track of inventory .

Feasibility

Describe any product testing, price testing, or prototype testing that you've done on your product or service.

Give details of product cost estimates.

Once you've worked through this business plan section, you'll not only have a detailed operations plan to show your readers, but you'll also have a convenient list of what needs to be done next to make your business a reality. Writing this document gives you a chance to crystallize your business ideas into a clear checklist that you can reference. As you check items off the list, use it to explain your vision to investors, partners, and others within your organization.

What is an operations plan?

An operations plan is one section of a company's business plan. This section conveys the physical requirements for your business's operations, including supply chains, workflow , and quality control processes.

What is the main difference between the operations plan and the financial plan?

The operations plan and financial plan tackle similar issues, in that they seek to explain how the business will turn a profit. The operations plan approaches this issue from a physical perspective, such as property, routes, and locations. The financial plan explains how revenue and expenses will ultimately lead to the business's success.

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Blog Business 10+ Operational Planning Examples to Fulfill your Strategic Goals

10+ Operational Planning Examples to Fulfill your Strategic Goals

Written by: Danesh Ramuthi Oct 25, 2023

An operational plan is a comprehensive, action-driven document that maps out how daily activities within an organization fuel the journey towards achieving strategic objectives.

Essentially acting as the nexus between high-level strategy and practical execution, this plan ensures that every department, from human resources to specific departments, operates in synchrony, aligning their day-to-day activities with the broader strategic goals.

By streamlining processes, it fosters cohesive efforts amongst diverse cross-functional teams, ensuring that both individual team members and entire departments work together harmoniously towards the company goals.

Ready to sculpt your organization’s future? Start your journey with venngage business plan maker and leverage their expertly crafted operational plan templates . 

Click to jump ahead: 

Why is an operational plan important?

10 operational plan examples, what should an operational plan include, how to write an operational plan.

• Strategic plan vs operational plan: What is the difference? 

In summary 

An operational plan is crucial because it serves as a bridge between a company’s high-level strategic planning and its day-to-day activities, ensuring that the business operations align with the strategic goals. 

While a strategic plan provides a long-term vision, outlining the company’s objectives and goals to gain competitive advantages in the business environment, the operational plan outlines the specific actions, key elements and resource allocation required to achieve those objectives. 

For example, while the strategic plan might set a goal for revenue growth over the fiscal year, the operational plan provides a detailed roadmap, breaking down major projects, assigning responsibilities to individual team members or specific departments and setting key performance indicators to monitor progress and ensure the entire organization works together effectively.

Operational planning, in essence, transforms the strategic objectives into actionable plans, ensuring that the entire team, from department heads to diverse cross-functional teams, is aligned and works in tandem to support revenue growth, increase productivity, and achieve the desired outcomes. 

Operational plans, through a well-structured operational planning process, also provide a clear understanding of the day-to-day activities, allowing team members to know their roles, leading to better collaboration and synergy. 

Moreover, by having clear operational plan examples or templates, businesses can ensure realistic expectations, manage their operating budget effectively and track progress through key performance metrics, thus ensuring that the company stays on course to realize its long-term vision.

Operational plans play a pivotal role in the business landscape, bridging the gap between strategic vision and tangible actions. They translate the overarching goals of an organization into detailed procedures, ensuring that daily operations are in line with the desired strategic outcomes. 

In the section below, I will explore a few operational plan examples, shedding light on their structure and importance.

Business operational plan example

A business operational plan is a comprehensive document that elucidates the specific day-to-day activities of a company. It presents a detailed overview of the company’s organizational structure, management team, products or services and the underlying marketing and sales strategies. 

For businesses, irrespective of their size, an operational plan can prove invaluable. By laying down the business goals and objectives, it acts as a blueprint, guiding entrepreneurs through the creation and implementation of strategies and action plans. The planning process also incorporates mechanisms to track progress and performance. 

Additionally, for startups or companies looking to scale, a meticulously crafted operational plan can be pivotal in securing funds from potential investors and lenders.

Layered on this are details about the company’s organizational structure, its products or services and its marketing and sales strategies. 

The document also delineates the roles and responsibilities of each team member, especially the management and key personnel. Given the dynamic nature of the business environment, it is imperative to revisit and update the operational plan regularly.

Related: 15+ Business Plan Templates for Strategic Planning

Simple operational plan example

A simple operational plan, often used by startups or smaller enterprises, emphasizes the basics, ensuring that the fundamental aspects of the business operations are captured succinctly. While it might not delve into the intricacies of every operation, it provides an overview of day-to-day activities, highlighting the goals and objectives the business aims to achieve in the short term.

In essence, this plan revolves around core elements like the company’s main objectives for the fiscal year, key responsibilities assigned to individual team members and basic resource allocation. A straightforward market analysis might also be included, offering insights into customer needs and competitive advantages the business hopes to leverage.

Though simple, this operational plan example remains pivotal for the organization. It provides a roadmap, guiding team members through their daily responsibilities while ensuring that everyone is working together towards shared goals. It becomes especially essential for diverse cross-functional teams, where clarity of roles can lead to increased productivity.

Modern operational plan example

In today’s fast-paced business environment, the emphasis on efficiency and innovative processes is paramount. The modern operational plan example caters precisely to this demand. Ideal for organizations aiming to streamline processes and highlight workflow, this type of operational plan emphasizes a more dynamic approach to planning. 

It not only reflects the evolving nature of business operations but also provides a modern backdrop for content, ensuring that the presentation resonates with the current trends and technological advancements. The use of modern tools and platforms within this plan enables diverse cross-functional teams to work together seamlessly, ensuring that day-to-day activities are synchronized with the company’s long-term vision.

Furthermore, such an operational plan helps the entire organization stay agile, adapting rapidly to changes in the business environment and ensuring alignment with strategic goals.

Minimalist operational plan example

The minimalist operational plan example champions simplicity and clarity. By focusing on clear and concise business strategies, it eliminates any potential ambiguity, ensuring that team members and stakeholders have an unclouded understanding of the company’s objectives and goals. 

The minimalist design not only promotes easy comprehension but also aligns with the modern trend of decluttering, ensuring that only the most vital components of the operational planning process are highlighted. 

This approach leaves no room for confusion, streamlining the planning process and making sure that individual team members and departments are aligned with the business’s key objectives. 

Moreover, the flexibility offered by a minimalist design allows businesses to craft an operational plan template that is not only functional but also accurately reflects their brand image and core values, ensuring cohesion across all aspects of the business strategy.

Clean operational plan example

The clean operational plan example stands as a testament to this principle. Ideal for businesses that prioritize clarity and directness, this format seeks to convey goals and strategies without overwhelming stakeholders. 

While maintaining a neat and organized layout, it ensures that tasks are managed effectively, helping team members grasp their roles and responsibilities without getting lost in excessive details.

One of the primary advantages of a clean operational plan is its ability to eliminate distractions and focus solely on the critical aspects of operational planning. 

Such a design aids in making sure that diverse cross-functional teams can work together harmoniously ensuring that day-to-day activities align seamlessly with the company’s long-term vision. 

The simplicity of the clean operational plan not only supports revenue growth by ensuring efficiency but also reinforces the company’s strategic goals, making it an excellent tool in the arsenal of businesses that believe in clear communication and precise execution.  

An effective operational plan acts as a roadmap, directing how resources should be allocated and tasks should be performed to meet the company’s objectives. Here’s what a comprehensive operational plan should encompass:

• Goals and objectives : Whether short-term or long-term, the operational plan should define clear goals and objectives that align with the company’s strategic plan. This gives direction to the entire organization, ensuring everyone is working towards a common aim.
• Clear responsibilities for team members : It’s essential that team members understand their roles within the operational plan. By outlining who is responsible for what, the plan ensures that there are no overlaps or gaps in duties and that everyone has clarity on their day-to-day activities.
• Assigned tasks: Alongside responsibilities, specific tasks need to be allocated to individual team members or specific departments. This granularity in assignment ensures that every aspect of the operational plan is covered.
• Timeline: This provides a clear schedule for when each task or objective should start and finish. A well-defined timeline assists in monitoring progress and ensures that the plan stays on track.
• Budget and resources : Every operational plan needs to factor in the budget and resources available. This includes everything from the operating budget to human resources, ensuring that the business has everything it needs to execute the plan effectively.

Read Also: 6 Steps to Create a Strategic HR Plan [With Templates]

As businesses evolve, it’s essential to have a comprehensive and adaptive operational plan in place to navigate the complexities of the business environment. Here’s a step-by-step guide to help you craft an effective operational plan:

Step 1: Define your goals and objectives

Begin with a clear understanding of your strategic goals and objectives. This will act as a foundation for your operational plan. Ensure that these goals are in alignment with your company’s strategic plan and provide both short-term and long-term visions for the business.

Step 2: Determine roles and responsibilities

Identify the key stakeholders, department heads and team members who will play pivotal roles in executing the plan. Assign responsibilities to ensure that everyone knows their part in the planning process and day-to-day activities.

Step 3: Develop a timeline and milestones

Establish a clear timeline that breaks down the operational planning process. Include key milestones to track progress and ensure the plan remains on target.

Step 4: Allocate budget and resources

Determine the resources required to achieve your goals and objectives. This includes estimating the operating budget, identifying human resources needs and other resource allocations, ensuring you have everything in place to support revenue growth and other business needs.

Step 5: Outline day-to-day operations

Detail the day activities that are integral to the business operations. This will provide clarity on how different tasks and functions work together, ensuring efficiency across diverse cross-functional teams.

Step 6: Monitor and measure performance

Integrate key performance metrics and indicators to regularly monitor progress. Using both leading and lagging indicators will provide a comprehensive view of how well the operational plan is being executed and where improvements can be made.

Step 7: Review and adjust regularly

The business environment is dynamic and as such, your operational plan should be adaptable. Regularly review the plan, comparing actual outcomes with desired outcomes and adjust as necessary to account for changes in the business environment or company goals.

Step 8: Document and communicate

Create an operational plan document, potentially using operational plan examples or an operational plan template for guidance. Ensure that the entire team, from individual team members to the entire organization, is informed and aligned with the plan.

Related: 7 Best Business Plan Software for 2023

Strategic plan vs operational plan: What is the difference?

When running an organization, both strategic and operational planning play pivotal roles in ensuring success. However, each has a distinct purpose, time horizon and scope. Here’s a breakdown of the differences between these two essential business plans:

• Strategic plan : This plan sets the course for the organization’s future. It embodies the long-term vision and mission, detailing the objectives necessary to achieve it. The essence is how everyone, from C-suite executives to individual team members, collaborates towards realizing this vision.
• Operational plan : This is the roadmap for the day-to-day activities of the organization. While the strategic plan looks at the bigger picture, the operational plan hones in on the tactics and execution. It is crafted to support organizational goals with a focus on short-term activities specific to departments or functions.

Time horizon :

• Strategic plan : Long-term in nature, usually spanning three to five years.
• Operational plan : Concentrates on the short-term, with plans laid out yearly, quarterly, or even monthly.

Modification and updates :

• Strategic plan : This evolves over longer intervals, typically three to five years. There might be minor adjustments year over year based on changing business needs and the external business environment.
• Operational plan : Due to its short-term focus, it requires frequent assessments. Plans might be adjusted yearly, quarterly or even monthly to ensure alignment with the strategic objectives and current business environment.

Created by :

• Strategic plan : Crafted by the upper echelons of management – think CEO, CFO and other C-suite members.
• Operational plan : These plans come to life through mid-level management and department heads, ensuring alignment with the broader strategic vision while catering to specific departmental needs.
• Strategic plan : Broad in its outlook, it takes into account external factors like market trends, competition, customer needs and technological innovations.
• Operational plan : This narrows down the focus to the internal workings of the organization. It revolves around technology in use, key performance indicators, budgeting, projects, tasks and the allocation of responsibilities among team members.

As we’ve traversed through the importance of operational planning to various operational plan examples, it becomes evident that having a detailed and efficient operational plan is pivotal. 

From the business-centric to the minimalist approach, every operational plan serves as the backbone, guiding team members and ensuring that day-to-day activities align with the long-term vision and strategic goals.

By knowing what should be included in these plans and how to craft them, businesses can navigate the complexities of their operational environment with greater confidence.

For those looking to refine their planning process or start from scratch, the world of digital tools has made it significantly easier. Venngage offers business plan maker and operational plan templates designed to simplify the process. 

Whether you need to create an operational plan or draft a business strategy, their intuitive platform can guide you every step of the way.

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Operational Plan for Business Plan

It is important for a business plan to have an operational plan. Your business functions will not be complete if you will not set action plans and strategies that will be used for your operations.

• 19+ Hotel Operational Business Plan Examples
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Business Operational Plan Template

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Size: US, A4

Operational Plan Template

Startup Operational Plan Template

Having an operational plan can help you look into the quality standards and metrics that you need to consider to attain operational successes and other business goals and objectives. May it be a monthly, quarterly, or annual operational plan that you would like to develop or update as a part of your business plan, you always have to ensure that you are fully aware of the purposes of the document and how its usage can affect the actual operations of your business.

We have listed a number of operational plan for business plan examples that you can browse through and download in this post. Refer to these downloadable examples if you want to be more specific with the formatting and content development of your own operational plan.

Operational Plan and Budget for Business Plan Example

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Operational Plan for Business Plan Elements Example

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Operational Business Plan Example

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What Is an Operational Plan for Business Plan?

Just like a project operational plan , an operational plan for business plan promotes organization within all the processes that concerned stakeholders will be involved in. Every business should have an operational plan as this document can help point out operational goals, the gap that is needed to be filled during business operations, and the business condition that is needed to be achieved with the help of a proactive and productive workforce.

Here are some ways on how an operational plan for business plan can be defined:

1. An operational plan for simple business plan deals with the daily activities of the business. It helps prepare specific action plans that can be used to support the requirements, needs, and demands of the operations. This can help the workplace become more organized, functional, and appropriate for all the work processes that are needed to be done on a day-to-day basis.

2. An operational plan for business plan is an extremely detailed document that presents the tactics and strategies necessary to be implemented for operational growth and development.

For an operational plan to be highly usable, it needs to present the entities who will be responsible for the execution of particular call-to-actions, the details of the operational plan activities, the location where specific work functions will be implemented, and the time frames that are necessary to be considered when executing general action plans .

3. An operational plan for business plan ensures that the lower management is fully aware of the desired and demands of the upper management. With this document, there will be clarity with the direction where the operations will be brought which should be relevant and aligned with the objectives of the business. You may also see operational plan for restaurant examples .

4. An operational plan for business plan adheres to low-level management. This means that this document is helpful for single-area units like specific departments. As an example, a sales operational plan can help the sales team associate its professional goals , work processes, and action plans with the objectives of the business.

Annual Operational Plan for a Business Example

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Farm Operational Plan for Business Plan Example

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Bank Group Operational Plan for Business Plan Example

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Key Elements of an Operational Plan for Business Plan Example

Using an operational plan for business plan can help you define all the factors, elements, and components that you need to consider to ensure that all the objectives and goals of the upper management for its operations can be achieved. The same goes with how event management teams use an event operational plan to ensure that the workforce is well aware of what is expected from them.

Especially when dealing with potential operational successes, it is important for you to know how strategies and tactics can help business processes, operational workloads, and stakeholders’ relationships to be better. Here are the key elements that you should not forget to include in your own operational plan for general business plan :

• The desired output of the upper management and the operational guidelines that the workforce can refer to so that they can provide all their deliverable needed during operations.
• The strategies and tactics that you will incorporate in your business operations for you to yield better results and return of investments.
• The tasks, obligations, and responsibilities that are needed to be done in a timely manner to ensure that specific operational goals and objectives will be realized.
• The particular entities who will be assigned to take ownership of the incorporation of strategies or the execution of call-to-actions.
• The timeline that will serve as guide within the entire execution of the operational plan for business plan.
• The time frames or duration where particular operational activities are expected to be done, completed, and/or provided.
• The amount that will be used for the implementation of the operational plan for business plan and the financial resources where the required budget will be coming from. You may also see event operational plan examples .
• The performance indicators that can assess the quality of the results given by the workforce and other stakeholders with the help of the operational plan.

Operations and Maintenance Business Plan Draft Example

Business Plan Outline with a Thorough Operational Plan Example

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Things That You Need to Focus on When Developing an Operational Plan for Business Plan

It is essential for you to know the phases of the business management planning processes where you will incorporate the operational plan. You have to consider the different setups within various business areas so you can develop an operational plan that works for every department and division while still considering the overall corporate goal of the company. With this, you have to be keen with the development of your own operational plan for business plan.

Here are some of the things that you always need to look into when drafting the specified document:

1. Ensure that there is clarity with your objectives. You have to be aware of what it is that you truly want to achieve. If you can present the better goals that you have in mind for the operations of the business, then it will be easier for you to come up with strategies and process guides that can help your objectives be a reality.

2. Particularly and specifically present all the activities and functions that the operations team is expected to be delivered. The people that you will be working with must be knowledgeable of what you expect from them so that they can execute work processes accordingly. Having an operational plan for a business plan can also help the operations become more sensitive with the quality standards that they need to meet.

3. Speaking about quality standards, you have to set the measures and metrics that you will use for assessment and evaluation. It is essential for you to have a thorough process of identifying whether the operational plan is working for the benefit of the business, and not against the direction where the upper management would like the business to be at. You may also see annual operational plan examples .

4. List down all your desired outcomes. This should be based on your long-term and short-term goals . Specify the things that you would like to achieve in different time frames and periods. Through this, you can be aware of whether there is growth and development that is happening to the business and its operations with the usage of the operational plan that you have created.

5. It is important for you to consider the staffing needs of the operational plan for business plan that you will develop. You have to look into the current workforce pool of the company so that you can identify whether the plans that you have are realistic and attainable based on the number of people that you can work with. You may also like  IT operational plan examples .

6. Present all the resource requirements, needs, and demands that are essential to be supplied within the actual implementation of the operational plan for business plan. You have to be aware of the resources that you will be needing, from the budget that you need up to the equipment and materials that are expected to be at hand and readily available, so that there will be a smooth execution of all your simple action plans for the business operations.

7. Develop an implementation timetable that can ensure the timeliness of all your work processes. You have to keep in mind that the daily operations of the business have particular requirements.

Hence, you have to make sure that all your listed work functions are time-sensitive. If you can present all the time frames for every operational action plan, then it will be easier for all point persons to execute their responsibilities in a timely manner. You may also checkout project operational plan examples .

8. Include all the processes, activities, programs, and efforts that are relevant to the operations of the business. You have to incorporate a particular success measure for monitoring the progress and growth of the business operations. Your b usiness operational plan  should be evaluated and updated from time to time so you can ensure that the usage of the document is still effective.

Food Truck Operational Plan for Business Plan Example

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Business Planning: Operating Plan or Operations and Maintenance Plan

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Operational Plan for Business Plan Example

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Guidelines and Instructions for an Operational Plan for a Business Plan Example

Tips and Guidelines for the Creation of an Operational Plan for Business Plan

Whether you are making an operational plan for a restaurant or any other kinds of businesses, you always have to ensure that the document that you will come up with is understandable, specific, direct to the point, and complete with all the details that you would like to disseminate to your target audience. A few of the useful tips and guidelines that you can refer to if you want to start drafting your own operational plan for business plan are as follows:

1. Ensure that the discussion in the operational plan for formal business plan are divided into clauses or segments. You have to present key points and areas of consideration in an organized manner so that it will be easier for the document to be understood and interpreted accordingly.

2. Know the nature of your business operations and how your performance as a corporate entity pars up with your competition. Having the knowledge about your current operational conditions can give you an idea on how you can develop formal action plans that can bridge the gap between the state of the business right now and the condition that you would like to experience, business operations wise.

3. Browse through a selection of operational plan for business plan examples especially those that have been used by successful businesses in the same industry. Being able to see the trends or common denominators in the development of this document can help you come up with an effective operational plan of your own. You may also see importance of business plan .

4. Be specific with your plan discussion. Limit the content of the document to its bare minimum ensuring that your operational plan only contains relevant and necessary information.

With the help and guidance of the operational plan for business plan examples that we have compiled just for you, we hope that you can have an easier and faster time in developing your operational plan for sample business plan . You can always go back to the discussion specified above if you need to refresh your mind about the proper and efficient creation of an operational plan.

Download any of our examples and try to create a well-formatted and comprehensive operational plan for business plan now.

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How To Write the Operations Plan Section of Your Business Plan + Example

Written by Dave Lavinsky

Operational plans are important for any effective business plan . They provide a roadmap for how your company will operate on a day-to-day basis, and specifically detail the specific strategies and actions you will take to accomplish your company’s goals.

What is the Operations Plan in the Business Plan?

The Operations Plan is one of the critical business plan components to include in your plan as it presents your company’s action plan for executing its long-term vision. Your business operations plan must detail:

• The processes that are performed to serve customers every day (short-term processes) and
• The overall business milestones that the company must attain to be successful (long-term processes).

Why Your Operations Plan is Important

Anyone can have lofty goals (e.g., we will reach $X million in revenue in year X). The Operations Plan proves to the reader that you have thought through and devised a plan to achieve your goals.

What to Include in Your Operations Plan

The operations section of your business plan has two sub-sections: Key Operational Processes and Business Milestones.

Key Operational Processes (Short-Term Processes)

Every company has processes to provide its customers with products and services. For instance, Wal-Mart has a unique distribution system to effectively move products from its warehouses to its stores, and finally to its customers’ homes. Technology product manufacturers have processes to convert raw materials into finished products. And service-oriented businesses have processes to serve clients, to identify prospective new clients, to continually update service features, etc.

Below are key operational functions that your organization may need to fulfill. In your plan, identify each of these areas that are relevant to your company and what the role of that function is. For example, our customer service team will ensure our customers are satisfied. We will provide 24/7 customer service and post product updates on social media each week.

• Product Development
• Customer Service
• Manufacturing
• Administration
• Accounting/Payroll
• Human Resources

The processes that a company uses to serve its customers are what transform a business plan from concept to reality. Anyone can have a concept. Importantly, investors do not invest in concepts; rather, they invest in reality. Reality is proving that your management team can execute the concept better than anyone else, and the Operations Plan is where the plan proves this by detailing key operational processes.

Business Milestones (Long-Term Processes)

The second part of your Operations Plan is showing your team’s expected timeline to achieving key milestones. This is best presented in a chart. On the left side, there should be a list of the key milestones the company must reach, and on the right, the target date for achieving them. Sample operational milestones include expected dates when:

• New products and services will be introduced
• New stores will open
• Revenue milestones will be achieved (date when sales exceed $X, when sales exceed $Y, etc.)
• Key partnerships will be executed
• Key customer contracts will be secured
• Key financial events (future funding rounds, IPO, etc.) will occur
• Key employee hires will happen

Additional text should be used, where necessary, to support the projections laid out in the chart.

The milestone projections presented in the Operations Plan must be consistent with the projections in your Financial Plan. In both sections, it is important to be aggressive but credible. Presenting a plan in which the company grows too quickly will show the naivete of the management team while presenting too conservative a growth plan will often fail to excite the potential investor or lender.

By including your Operation Strategy in your business plan you a) show investors/lenders you have a real plan for executing your vision upon funding and b) have a roadmap to follow to ensure your long-term success.

Operations Plan in Business Plan Example

The following operational plan example outlines a hypothetical plan for a small consulting firm, XYZ Company. The plan details the resources required, key operational processes, performance indicators, and milestones to guide the company’s growth and success. This example can be adapted to fit the specific needs and goals of various businesses.

Resource Requirements:

• Physical Space: 1,000 square feet of office space
• Equipment: $10,000 for office furniture and equipment
• 3 full-time employees
• 2 part-time employees
• 1 contractor

Key Operational Processes:

• Client Acquisition and Onboarding:
• Process: All new client inquiries will be responded to within 24 hours. Initial consultations will be scheduled within 48 hours of contact. Proposals will be presented within 10 days of the initial consultation.
• Team: John Smith (full-time) and Jane Doe (full-time)
• Project Management and Execution:
• Process: Work will begin within 2 weeks of proposal acceptance. Projects will be managed collaboratively by John Smith and Jane Doe.
• Support Functions:
• Process: Contractor Joe Johnson will provide support as needed.
• Team: Joe Johnson (contractor)

Key Performance Indicators (KPIs):

• Client Acquisition: Number of new clients acquired per month
• Client Satisfaction: Customer satisfaction ratings (e.g., Net Promoter Score)
• Project Completion: Percentage of projects completed on time and within budget
• Operational Efficiency: Average time to complete projects

Milestones:

• Month 1: Secure office space and equipment
• Month 2: Hire key personnel
• Month 3: Launch initial marketing campaign
• Month 6: Acquire first 10 clients
• Year 1: Achieve $X in revenue

Tracking Key Performance Indicators with Operational Planning

As a business owner, it’s important to track your progress against your company goals. This is where KPIs come in. KPIs, or key performance indicators, are an important part of your company’s strategic plan, and help you track progress and identify areas of improvement. You should document your KPIs in the operations plan of your business plan.

Here are a few things to keep in mind when choosing KPIs for your business:

• Make sure that the KPIs you choose are relevant to your company’s goals.
• Choose KPIs that can be easily measured.
• Avoid choosing too many KPIs, as this can be overwhelming. Stick to a few key ones that will give you the most insights into your business’s progress.
• Set realistic targets for each KPI. This will help you track your progress and identify areas of improvement.
• Review your KPIs regularly to ensure that they are still relevant and accurate, while also being in line with strategic plans.

Examples of KPIs that You Could Track with an Operational Plan

Some examples of KPIs that you could track are:

• Sales growth
• Delivery times
• Customer satisfaction ratings
• Product quality
• Production processes
• Employee retention
• Operational costs

Creating an operational plan with KPIs will help you track your progress, identify areas of improvement, improve strategic planning, and make necessary changes to reach your company’s strategic objectives.

Key Takeaways

A few key things to remember when writing your operations plan:

• Describe the resources that will be required to run your business
• Detail the processes and procedures that will be used to get work done
• Identify the people who will be responsible for carrying out various tasks

Following these tips will help you create a comprehensive and effective operations plan for your business.

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