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Market Research Manager Resume Examples

When it comes to writing a resume for a Market Research Manager position, it is important to understand the specific elements that should be included in the document. Your resume should be tailored to highlight the skills and experience that are most relevant to the particular job you are applying for. This guide will provide you with tips on how to create an effective resume for a Market Research Manager position, as well as offer up examples of resumes that are specific to the job. Additionally, you will gain insight into the qualities and qualifications employers are looking for when they hire a Market Research Manager.

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Market Research Manager

123 Main Street | Anytown, USA 99999 | Phone: (123) 456-7890 | Email: [email protected]

I am a highly organized and detail- oriented Market Research Manager with 10 years of experience in the industry. I have a strong background in research methods, data analysis and strategic decision- making. I have successfully managed the development, implementation and analysis of quantitative and qualitative research projects for a variety of clients, and I am adept at communication and developing relationships with clients. I am confident in my ability to efficiently manage research projects, interpret and present data, and develop actionable insights to help organizations make decisions.

Core Skills :

• Quantitative/qualitative research methods
• Data analysis and interpretation
• Strategic decision making
• Project management
• Client communications and relationships
• Report writing
• Data visualization

Professional Experience :

• Market Research Manager, XYZ Corporation, 2015- 2020
• Developed and implemented quantitative and qualitative research projects for clients in a variety of industries
• Managed the data collection, data analysis and interpretation, and reporting of research findings
• Developed actionable insights to support organizational decision- making
• Developed effective client relationships and communicated research results clearly and effectively
• Created data visualizations to better communicate research results

Education :

• Bachelor of Arts, Marketing and Communications, University of ABC, 2010

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Market Research Manager Resume with No Experience

Motivated and passionate Market Research Manager with a keen eye for detail and excellent communication skills. Possessing a Bachelor’s degree in Business Administration, I am committed to providing effective market research and analysis in order to improve the effectiveness of marketing strategies.

• Excellent verbal and written communication
• Strong analytical and problem- solving skills
• Proficient in Microsoft Office programs (Word, Excel, PowerPoint, Outlook, etc.)
• Detail- oriented and organized
• Ability to work in a fast- paced environment
• Knowledge of market research tools and methods
• Highly organized and efficient

Responsibilities

• Designing and conducting various types of market research surveys
• Analyzing research data and identifying market trends
• Developing meaningful reports and presentations to share with senior management
• Staying ahead of the competition and monitoring the performance of marketing campaigns
• Identifying potential target markets and evaluating customer satisfaction
• Establishing customer segmentation criteria and recommending strategies
• Working with different departments to ensure research objectives are met

Experience 0 Years

Level Junior

Education Bachelor’s

Market Research Manager Resume with 2 Years of Experience

Dynamic and driven marketing professional with 2 years of experience in market research, analytics, and customer data analysis. Proven track record in understanding customer needs and trends to design effective marketing strategies. Adept in creating comprehensive insights reports, leveraging customer data to identify market opportunities, and utilizing advanced statistical techniques to analyze data. Demonstrated success in constructing creative approaches to drive market revenue and brand awareness.

• Market Research & Analysis
• Data Analytics & Visualization
• Project Management
• Customer Insights & Segmentation
• Strategic Planning & Implementation
• Report Development & Presentation
• Problem Solving & Decision Making

Responsibilities :

• Conducted in- depth market research, analyzed customer data, and identified key trends
• Utilized advanced statistical techniques to assess customer segments and generate insights
• Developed comprehensive reports to present findings and suggested marketing improvements
• Implemented marketing strategies and initiatives to build brand awareness and grow market revenue
• Created target customer profiles, segmented customer base, and identified potential opportunities
• Managed multiple projects and initiatives to ensure timely completion and successful outcomes
• Assisted with budget management and forecasting to optimize marketing operations

Experience 2+ Years

Market Research Manager Resume with 5 Years of Experience

Dynamic and results- driven Market Research Manager with 5 years of experience developing, managing and executing market research initiatives to support corporate objectives. Hands- on experience with a wide range of research design and quantitative and qualitative analysis. A highly organized and detail- oriented professional with excellent problem- solving and communication skills.

• Market Research Strategy
• Research Design & Analysis
• Quantitative & Qualitative Methods
• Data Mining & Modeling
• Trend & Gap Analysis
• Customer Segmentation
• Report Writing & Presentation
• Team Leadership & Management
• Developed and implemented market research plans and techniques to ensure accuracy and reliability of data
• Designed and coordinated focus groups and surveys to collect data and analyze market trends
• Performed customer segmentation and data mining to identify target markets and customer preferences
• Synthesized market information and generated insightful reports to assist senior management in strategic decision making
• Developed sophisticated models to predict customer behavior and market opportunities
• Developed strategies to monitor customer satisfaction and optimize customer experience
• Supervised and trained junior research staff in developing data collection instruments, conducting customer surveys and analyzing customer feedback
• Liaised with vendors and partners to ensure data accuracy, coverage and quality

Experience 5+ Years

Level Senior

Market Research Manager Resume with 7 Years of Experience

Market Research Manager with over 7 years of experience in product development, market trend analysis, and strategic planning. Proven track record of conducting thorough market research and evaluation; leading cross- functional teams to maximize efficiency and productivity; and creating, testing, and managing effective go- to- market strategies. Possesses excellent communication, problem- solving, and organizational skills.

• Market Research
• Strategic Planning
• Product Development
• Trend Analysis
• Cross- Functional Teams
• Communication
• Problem- Solving
• Organization
• Conducted thorough market research and evaluations to identify potential market opportunities.
• Developed and tested innovative product concepts, features, and ideas.
• Analyzed market trends, competitive positioning, and customer insights to define go- to- market strategies.
• Led cross- functional teams to ensure all required resources, processes, and timelines were met.
• Collaborated with various departments to ensure alignment on objectives and strategies.
• Designed and implemented various marketing campaigns to generate leads and increase brand awareness.
• Analyzed customer feedback to identify areas of improvement and measure success.
• Developed and maintained relationships with key stakeholders.

Experience 7+ Years

Market Research Manager Resume with 10 Years of Experience

A highly motivated Market Research Manager with 10 years of experience leading both primary and secondary market research initiatives. Experienced in planning and executing research studies and leveraging the data to generate insights, as well as developing research strategies, data collection methods, and reporting mechanisms. Skilled in using a variety of research methodologies, including surveys, focus groups, interviews, and qualitative and quantitative analysis. Exceptional communication and interpersonal skills, able to successfully interact with internal teams and external clients.

• Qualitative and Quantitative Analysis
• Data Collection Methodologies
• Report Writing
• Interpersonal and Communication Skills
• Surveys and Focus Groups
• Developed and executed market research strategies to identify and analyze customer needs, competitors’ offerings, and new product lines.
• Conducted surveys and focus groups to collect customer feedback and used qualitative and quantitative analysis to generate insights.
• Created and maintained a database of research results to track current and past projects.
• Developed data collection methodologies and reporting mechanisms to evaluate research results.
• Collaborated with internal teams and external clients to ensure research goals were met.
• Managed research projects from beginning to end and provided reports to stakeholders.
• Developed project plans and communicated progress to stakeholders.

Experience 10+ Years

Level Senior Manager

Education Master’s

Market Research Manager Resume with 15 Years of Experience

Results- driven and highly organized Market Research Manager with 15 years of experience in developing and executing comprehensive market research plans to identify and analyze customer needs, market sizing and trends, competitor analysis and brand identification. Proven ability to provide strategic direction, lead high- performance teams, and improve brand awareness. Excellent communication, problem solving, and organizational skills.

• Research Design & Methodology
• Team Management & Leadership
• Competitor Analysis & Benchmarking
• Brand Awareness & Promotion
• Proposal & Report Writing
• Market Segmentation & Targeting
• Developed and executed market research plans to identify and analyze customer needs, market sizing and trends, competitor analysis and brand awareness
• Utilized a wide array of research methodologies and techniques to generate actionable insights
• Conducted stakeholder interviews, focus groups, and demographic studies to provide meaningful data and insights
• Managed and led high- performance teams across multiple projects and initiatives
• Prepared regular reports and presented detailed summaries of findings to senior management
• Assisted in designing and developing marketing strategies to improve brand awareness and loyalty
• Analyzed customer feedback and behavior to increase customer satisfaction and engagement
• Created proposals, presentations, and materials to support campaigns and initiatives
• Monitored market conditions and produced reports on competitor pricing and market trends

Experience 15+ Years

Level Director

In addition to this, be sure to check out our resume templates , resume formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

What should be included in a Market Research Manager resume?

A Market Research Manager is an essential part of a marketing team, so a resume for this position must be just as impressive. To make sure your resume stands out above the rest, here are some important components to include:

• Professional Summary: Summarize your experience in the field and explain how your skills and expertise will be beneficial to the position.
• Education: List your academic qualifications, including degrees, certifications, and any other relevant degrees you have earned.
• Technical Skills: Introduce the software and technology you are proficient in using and have used in the past.
• Past Experiences: Detail your experiences in the field, in particular any experiences that are most relevant to the position.
• Achievements: Highlight any awards or recognitions that you have received in the field.
• Communication Skills: Showcase your ability to communicate effectively and engage with multiple stakeholders.
• Leadership Skills: Demonstrate your ability to take charge and lead a team to success.
• Analytical Skills: Showcase your ability to interpret data, develop insights, and draw meaningful conclusions.

By including all of these items in your resume, you will be able to convince employers of your suitability for the position of Market Research Manager.

What is a good summary for a Market Research Manager resume?

A Market Research Manager resume should include a summary that outlines the candidate’s ability to interpret data and develop strategies that meet the company’s objectives. The summary should also highlight the candidate’s experience in working with a variety of stakeholders, using the most up-to-date research methods, and developing the necessary reports to present insights. It should also emphasize the candidate’s ability to conduct competitive analysis, develop research plans, and monitor the progress of research projects. Finally, the summary should demonstrate the candidate’s passion for market research and how this passion can be leveraged to create value for the company.

What is a good objective for a Market Research Manager resume?

A Market Research Manager is responsible for collecting, analyzing, and interpreting data related to a company’s products and services. They use market research to identify opportunities for growth and expansion. It is important for Market Research Managers to have an objective statement on their resume that clearly outlines their goals and qualifications. Here are some good objectives for a Market Research Manager resume:

• To use my experience in market research to identify potential opportunities for growth and expansion for the company.
• To use my strong analytical skills to evaluate data and make informed decisions.
• To develop new strategies for collecting, analyzing, and interpreting market research data.
• To use my knowledge of market research principles and methods to enhance the company’s competitive advantage.
• To use my leadership and communication skills to collaborate with internal and external stakeholders.
• To apply my knowledge of market research trends and best practices to the company’s current processes.

By including a clear and concise objective statement on your Market Research Manager resume, you can demonstrate to employers that you have the necessary skills and qualifications to be a successful Market Research Manager.

How do you list Market Research Manager skills on a resume?

A Market Research Manager is responsible for the development of data-driven strategies that help businesses make informed decisions on their products. When writing a resume for a Market Research Manager position, it is important to highlight your skills that are related to the role. Here are some skills that should be included in a Market Research Manager’s resume:

• Analytical Thinking: Market Research Managers need to be able to analyze data and draw conclusions from it. Include any work experience or projects that demonstrate your ability to think analytically.
• Research Skills: Market Research Managers need to be able to conduct market research and effectively utilize the data they gather. Include any relevant training or previous research experience you have had.
• Team Leadership: Market Research Managers need to be able to lead a team and coordinate diverse tasks. Include any experience you have had leading teams in your resume.
• Communication Skills: Market Research Managers also need to be able to communicate effectively with other departments in order to deliver research results that are actionable. Include any communication training or experiences you have had in your resume.
• Business Acumen: Market Research Managers need to be familiar with business concepts and principles in order to develop strategies that fit the organization’s goals. Include any previous experience you have had in the business world in your resume.

What skills should I put on my resume for Market Research Manager?

When it comes to putting together a resume for a Market Research Manager, it’s important that you highlight the skills that make you qualified for the job. As a Market Research Manager, you’ll be responsible for conducting market analysis, interpreting data, and developing marketing strategies. To stand out from the competition, you should make sure to emphasize the following skills on your resume:

• Analytical Skills: Market Research Managers must be able to analyze large amounts of data in order to identify trends and draw meaningful conclusions.
• Problem-Solving Skills: Market Research Managers must be able to identify problems and develop effective solutions.
• Strategic Thinking: Market Research Managers must be able to develop long-term strategies for their organization.
• Communication Skills: Market Research Managers must be able to clearly communicate their findings to colleagues and executives.
• Interpersonal Skills: Market Research Managers must be able to work with a variety of people and build relationships with stakeholders.
• Project Management: Market Research Managers must be able to manage complex projects from start to finish.

By emphasizing these skills on your resume, you’ll be able to show potential employers that you are qualified for the position of Market Research Manager.

Key takeaways for an Market Research Manager resume

When crafting your resume as a Market Research Manager, it’s important to highlight your experience, skills, and accomplishments. Here are some key takeaways for crafting an effective Market Research Manager resume:

• Highlight your experience in conducting market research by showcasing your knowledge of the latest trends and research methods. Showcase the results of your market research projects and how your insights have helped inform strategy and decision-making.
• Showcase your ability to analyse data and identify insights by providing examples of how you have used market research to inform decision-making.
• Highlight any relevant certifications, awards, or other professional recognitions you have received for your work in market research.
• Include your expertise in data analysis software, such as SPSS, SAS, or Excel, and other relevant software programs.
• Demonstrate your communication and presentation skills by showcasing how you have presented your findings to management and other stakeholders.
• Emphasise your ability to work collaboratively with other departments and stakeholders by providing examples of successful cross-functional projects you have been involved in.
• Showcase your ability to stay up-to-date with the latest trends in market research and industry developments.

By highlighting your experience, skills, and accomplishments as a Market Research Manager, you can create an effective and impactful resume that will help you stand out in the job market.

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Market Research Project Manager Resume Example & Writing Guide

Use this Market Research Project Manager resume example and guide to improve your career and write a powerful resume that will separate you from the competition.

Market research is an essential part of most business decisions. It helps companies understand their customers and identify new opportunities. As a market research project manager, you’ll coordinate the efforts of research teams to create reports that are accurate and actionable.

If you’re passionate about data and making sense of it all, this could be the perfect career for you. Here are some tips and an example to help you write a resume that will land you an interview.

Experienced market research project manager with a passion for understanding consumer behavior. Proven ability to design and execute research projects that provide actionable insights to clients. Skilled at managing teams, developing partnerships, and liaising with key stakeholders.

• Managed a team of 5 researchers to deliver over 100 projects per year, including market sizing and segmentation for new products and services in the financial services industry.
• Conducted primary research using quantitative (surveys) and qualitative (interviews) methods to understand customer needs, preferences, behaviors, attitudes, etc.
• Analyzed data from multiple sources such as surveys, focus groups, interviews, secondary research reports/data to develop insights into consumer behavior and business opportunities.
• Developed marketing strategies based on findings through presentations or written documents that communicate key messages about the company’s strengths and competitive position within the marketplace.
• Created PowerPoint slides with bullet points summarizing each finding which were used by management during sales pitches to potential clients.
• Led the development of a new product line by conducting market research and analyzing customer feedback to identify trends
• Conducted competitive analysis, including researching industry news, trade shows and conferences to stay up-to-date on latest trends
• Managed all aspects of market research projects from start to finish, including budgeting, scheduling and reporting results
• Collaborated with marketing team members to develop strategies based on findings from market research studies
• Developed an in-house survey process that reduced costs associated with outsourcing surveys by 50%
• Conducted market research and analysis to identify industry trends, business opportunities, and potential customers.
• Presented findings and recommendations to upper management to support strategic decision-making.
• Developed marketing plans and strategies to increase brand awareness and market share.
• Project Management Professional (PMP)
• Certified Marketing Research Professional (CMRP)
• Certified Survey Methodologist (CSM)

Industry Knowledge: Hadoop, SQL, SAS, Python, Tableau, R, and Microsoft Office Suite Technical Skills: Microsoft Office Suite, Tableau, SAS, and Hadoop Soft Skills: Communication, Leadership, Critical Thinking, Problem-Solving, Teamwork, Time Management

How to Write a Market Research Project Manager Resume

Here’s how to write a resume of your own.

Write Compelling Bullet Points

When it comes to writing bullet points, the more specific you can be, the better. Rather than simply saying you “managed projects,” you could say that you “managed Q1 2019 customer satisfaction survey project, leading to a 20% increase in customer satisfaction ratings among surveyed customers.”

The second bullet point is much stronger because it provides specific details about what you did and the results of your work. It also includes a quantifiable result (20% increase in customer satisfaction ratings).

Identify and Include Relevant Keywords

When you apply for a market research project manager role, you can expect that your resume will be scanned by an applicant tracking system (ATS) for certain keywords. This program looks for certain terms related to the job like “data analysis” or “market research” to determine whether you have the skills and experience they need. If your resume doesn’t have enough of the right keywords, your application might not make it past the initial screening process.

To increase your chances of getting an interview, make sure to include relevant keywords throughout all sections of your resume. Here are some commonly used market research keywords:

• Market Research
• Market Segmentation
• Qualitative Research
• Quantitative Research
• Survey Design
• Microsoft Access
• Project Management
• Customer Insight
• Strategic Planning
• Market Analysis
• Team Leadership
• Product Development
• Product Management
• Sales Management
• Advertising
• Competitive Analysis
• Project Planning
• Business Strategy
• Data Analysis
• Market Intelligence
• Business Analysis
• Report Writing
• Social Media
• Digital Marketing
• Strategic Marketing
• Online Research
• Public Relations
• Marketing Strategy
• Market Evaluation

Showcase Your Technical Skills

As a market research project manager, you will be responsible for overseeing and coordinating market research projects. This will require you to be proficient in a variety of software programs and systems, such as market research software, project management software, and statistical analysis software. You will also need to be familiar with market research methodologies, such as focus groups, surveys, and interviews.

In order to be successful in this role, you will need to have strong organizational and communication skills. Additionally, you should be able to work well under pressure and meet deadlines.

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4 Market Researcher Resume Examples - Here's What Works In 2024

Market research is a field where researchers help companies produce and deliver the products that consumers want at the price they want. this saves companies an insurmountable amount of money and resources and creates a consumer-motivated market. this guide will explore 4 market research titles, provide resume samples for each one, and give some tips to help you enhance your resume and snag an interview..

Market researchers seek to answer one central question; what products do consumers want and what are they willing to pay for them? To answer this question they gather and analyze data on markets, competitors, and consumers. They are then able to forecast consumer and sales trends and measure the effectiveness of a company’s marketing strategy. To thrive in this field you need to have excellent analytical and communication skills. An educational background in market research, statistics, or a similar field is also strongly preferred.

This booming industry is set for the employment of market researchers to grow by 22% between 2020 to 2023. This is significantly above the average for all occupations. To win one of these roles, you need a resume that stands out from the crowd and wows recruiters. This guide will help you elevate your resume using resume samples and recruiter-approved tips.

Market Researcher Resume Templates

Jump to a template:

• Market Research Analyst
• Insights Analyst
• Market Research Specialist / Market Researcher
• Qualitative Research Assistant

Jump to a resource:

• Keywords for Market Researcher Resumes

Market Researcher Resume Tips

• Action Verbs to Use
• Related Data & Analytics Resumes

Get advice on each section of your resume:

Template 1 of 4: Market Research Analyst Resume Example

Market research analysts help companies get a better idea of what their consumers want and how they and the markets behave. This helps companies produce the right products at the right time and the right price. Some of the tasks you may be assigned include, data gathering, analyzing and synthesizing data, and preparing reports. While this can be an entry-level position, recruiters will most likely require a bachelor’s degree in market research, business, or a similar field. Any experience as a market researcher will also be a huge plus. Take a look at this successful market research analyst’s resume.

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Tips to help you write your Market Research Analyst resume in 2024

   ensure your skills reflects current industry standards..

New technology and programs are being created every day and you need to ensure your skills section includes the latest industry-standard tools for data collection, data synthesizing, and forecasting.

   Include any corporate analyst experience.

You may not have always been a market research analyst, but you may have been a business analyst like this applicant. Be sure to include that experience as well. The skills gained in those positions are easily transferable.

Skills you can include on your Market Research Analyst resume

Template 2 of 4: insights analyst resume example.

Insights analysts make the unknown, known. They take data, look for insights or takeaways from that data, and present it to the relevant stakeholders. In essence, their job is to focus on what the next steps are and what the best decisions a company can make are. You need to have excellent analytical and critical-thinking skills. Similarly, you need to have great communication skills to collect data and also present your reports to the decision-makers. Recruiters will expect you to have a bachelor’s degree in market research or a similar field and will expect you to have experience in the same. Here is a strong insights analyst resume sample to assist.

Tips to help you write your Insights Analyst resume in 2024

   quantify your success..

Your insights should help companies save costs and be more efficient. Impress recruiters by including specific metrics of cost saving and increased efficiency. For example, this applicant increased efficiency by an impressive 72% at their previous job.

   Use industry-standard keywords and terms.

Show recruiters your level of experience in the industry by using industry keywords throughout your resume. This applicant effectively uses terms like ‘standardize data’, ‘QA’, and ‘performance exposures’.

Skills you can include on your Insights Analyst resume

Template 3 of 4: market research specialist / market researcher resume example.

Market research specialists will look at the data collected by market research analysts and provide useful insights and recommendations to a company’s decision-makers. Your tasks will therefore include report writing, strategy development, and account handling. This position requires a lot more interaction with the client so excellent communication skills are essential. You may also find yourself working with one or more market research analysts, so you will also need to be an effective leader and team member. A bachelor’s degree in market research, business, or a similar field is the minimum expectation. Some companies will require further education like a master’s degree or specific certification. Here is a strong market research specialist resume sample.

Tips to help you write your Market Research Specialist / Market Researcher resume in 2024

   show career progression through promotions..

Showing recruiters career progression in the market research industry, indicates your level of commitment to the profession, your wealth of knowledge in the field, and your excellent track record as an employee.

   Highlight your language proficiencies.

As mentioned, you will be communicating with decision makers quite a bit, so being able to communicate in different languages is a huge advantage. This is especially true if you are applying to multi-national companies.

Skills you can include on your Market Research Specialist / Market Researcher resume

Template 4 of 4: qualitative research assistant resume example.

This is an entry-level position and is a great way for someone to enter the market research profession. As a qualitative research assistant, you will assist in the collection and analysis of data to provide useful insights to decision-makers. You may also assist in developing research procedures and methodology. You will obviously need to have excellent data collection and data analysis skills to thrive in this position. In terms of your educational background, a degree in market research, math, or a similar field would be highly desired by recruiters, as would research experience.

Tips to help you write your Qualitative Research Assistant resume in 2024

   include research experience from college..

You may not have a wealth of professional research experience, so feel free to include research experience from college, even if it’s not market research. Research skills are generally transferable.

   Include industry-standard qualitative data analysis tools.

Show recruiters that you are experienced as a qualitative data analyst by including the industry standard tools in your skills list. Be sure to keep updating it as new tools are developed or as you become experienced with additional relevant tools.

Skills you can include on your Qualitative Research Assistant resume

As a hiring manager who has worked with top companies like Nielsen, Ipsos, and GfK, I have reviewed countless market researcher resumes. In this article, I will share insider tips on what makes a market researcher resume stand out and land interviews. These tips are based on real feedback from hiring managers in the industry.

   Highlight your research skills and methodologies

Emphasize your experience with various research methodologies, such as:

• Conducted focus groups and in-depth interviews to gather qualitative insights
• Designed and analyzed surveys using tools like Qualtrics and SurveyMonkey
• Performed data analysis using SQL, R, and Python to uncover trends and insights
• Conducted A/B testing to optimize product features and messaging

Avoid simply listing the methodologies without context, like this:

• Focus groups
• Data analysis

Instead, provide specific examples of how you applied these methodologies to solve business problems and drive impact.

   Demonstrate your industry expertise

Showcase your knowledge of the industries and markets you have researched, such as:

• Conducted market sizing and segmentation for the US pet food industry, identifying a $2B opportunity in the premium segment
• Analyzed consumer trends and competitive landscape in the European mobile gaming market to inform product strategy
• Developed expertise in the automotive industry, leading research projects for clients like Ford and Toyota

Avoid simply listing industries without demonstrating your depth of knowledge, like this:

• Consumer goods

Instead, provide specific examples of how you leveraged your industry expertise to deliver valuable insights and recommendations to clients or stakeholders.

   Quantify your impact with metrics

Use metrics to quantify the impact of your research on business outcomes, such as:

• Conducted pricing research that led to a 15% increase in revenue for a key product line
• Identified a new customer segment that contributed to 20% year-over-year growth
• Developed a market entry strategy that helped the client capture 25% market share within the first year

Avoid using vague or unsubstantiated claims, like this:

• Helped increase sales
• Improved customer satisfaction
• Contributed to business growth

Instead, use specific metrics to demonstrate the tangible impact of your research on the business. This helps hiring managers understand the value you can bring to their organization.

   Showcase your storytelling and presentation skills

Highlight your ability to communicate research findings effectively to different audiences, such as:

• Developed compelling data visualizations and infographics to communicate complex insights to executive stakeholders
• Presented research findings to cross-functional teams, including product, marketing, and sales, to drive alignment and action
• Created engaging research reports and presentations that were widely shared and cited within the organization

Avoid simply stating that you have communication skills without providing evidence, like this:

• Strong communication skills
• Experienced in presenting to stakeholders

Instead, provide specific examples of how you used your storytelling and presentation skills to influence decision-making and drive impact within the organization.

   Highlight your project management and collaboration skills

Emphasize your ability to lead cross-functional research projects and collaborate with diverse stakeholders, such as:

• Led a global research project across 10 markets, coordinating with local research partners and stakeholders to deliver insights on time and within budget
• Collaborated with product, design, and engineering teams to integrate research findings into product roadmaps and development cycles
• Managed a team of 5 research analysts, providing mentorship and guidance to ensure high-quality deliverables

Avoid simply listing collaboration or teamwork as a skill without providing context, like this:

• Collaboration skills
• Cross-functional collaboration

Instead, provide specific examples of how you leveraged your project management and collaboration skills to drive research projects forward and deliver value to the organization.

   Tailor your resume to the specific role and company

Customize your resume for each job application to demonstrate your fit for the specific role and company, such as:

• Highlighting relevant industry experience and research methodologies that match the job requirements
• Showcasing projects or achievements that align with the company's business objectives and values
• Using keywords and terminology that resonate with the company's culture and research practices

Avoid using a generic, one-size-fits-all resume, like this:

Experienced market researcher with a proven track record of delivering insights across various industries. Skilled in a wide range of research methodologies and tools. Strong communicator and collaborator.

Instead, tailor your resume summary and bullet points to the specific role and company you are applying to. This shows the hiring manager that you have done your research and are genuinely interested in the opportunity.

Writing Your Market Researcher Resume: Section By Section

  header, 1. include your full name and relevant credentials.

Your header should prominently feature your full name. If you have relevant credentials or certifications, such as 'MBA' or 'Certified Market Research Professional (CMRP)', include them after your name to highlight your expertise.

Here's an example of a well-formatted name and credentials in a header:

• John Smith, MBA, CMRP

Avoid nicknames or shortened versions of your name, which can come across as unprofessional:

• Johnny Smith

2. Provide key contact details

Under your name, include your phone number, professional email address, and location (city and state). This allows hiring managers to easily contact you. For example:

John Smith, CMRP [email protected] | 555-123-4567 | Seattle, WA

Avoid providing personal details or full mailing addresses, which take up valuable space:

• 123 Main St, Apt 2B, Seattle, Washington, 98101
• @johnnysmith (Twitter handle)

3. Tailor your header to the role

If you're applying for a specialized market researcher position, such as 'Consumer Insights Analyst' or 'Market Research Consultant', consider incorporating that specific job title under your name. This immediately conveys to employers that you're a match for the role they're filling.

Example of a tailored header for a specific market research role:

• John Smith Consumer Insights Analyst [email protected] | 555-123-4567 | Seattle, WA

However, avoid listing multiple job titles or stuffing your header with keywords, which can appear unfocused:

• John Smith Market Researcher | Data Analyst | Consumer Insights | Market Segmentation [email protected] | 555-123-4567 | Seattle, WA

  Summary

A resume summary for a Market Researcher position is optional, but it can be a valuable addition if you want to provide context or highlight key qualifications that may not be immediately apparent from the rest of your resume. It's especially useful if you're changing careers or have a lot of experience to summarize. However, avoid using an objective statement, as it's outdated and doesn't add value to your resume.

When crafting your summary, focus on your most relevant skills, experiences, and achievements that align with the Market Researcher role. Keep it concise, typically no more than a paragraph, and avoid repeating information that's already covered in other sections of your resume.

To learn how to write an effective resume summary for your Market Researcher resume, or figure out if you need one, please read Market Researcher Resume Summary Examples , or Market Researcher Resume Objective Examples .

1. Highlight your research and analytical skills

As a Market Researcher, your ability to conduct research and analyze data is crucial. Use your summary to showcase your expertise in these areas, such as:

• Experienced in designing and executing market research studies using various methodologies, including surveys, focus groups, and interviews
• Skilled in analyzing complex data sets and translating findings into actionable insights for stakeholders

Avoid making vague claims or using generic buzzwords. Instead of saying:

• Results-driven professional with a proven track record of success

Be specific about your accomplishments:

• Conducted market research that led to a 15% increase in product sales and a 20% reduction in customer churn

2. Tailor your summary to the specific role

While it's essential to highlight your overall market research experience, tailoring your summary to the specific role you're applying for can make it more impactful. Review the job description carefully and identify the key skills and qualifications the employer is looking for.

For example, if the job description emphasizes experience with a particular research methodology or industry, make sure to mention that in your summary:

Market Researcher with 5+ years of experience conducting qualitative and quantitative research in the consumer goods industry. Skilled in designing and executing conjoint analysis studies to optimize product features and pricing. Collaborated with cross-functional teams to develop data-driven strategies that increased market share by 10%.

Avoid using a generic summary that could apply to any Market Researcher role, as it may not capture the employer's attention:

Experienced Market Researcher with a background in conducting research and analyzing data. Skilled in communicating findings to stakeholders and working collaboratively with teams.

  Experience

Your work experience section is the heart of your resume. It's where you showcase your professional accomplishments and skills to potential employers. As a market researcher, it's essential to highlight your ability to analyze data, identify trends, and provide actionable insights. Here are some tips to help you craft a compelling work experience section that will catch the eye of hiring managers.

1. Focus on relevant experience

When writing your work experience section, focus on the positions that are most relevant to the market researcher role you're applying for. This may include previous market research roles, data analysis positions, or jobs that required similar skills.

For example, instead of listing every task you performed in a previous role, focus on the responsibilities and achievements that showcase your market research abilities:

• Conducted market research studies to identify customer preferences and buying habits, resulting in a 15% increase in sales
• Analyzed survey data using SPSS and presented findings to senior management, informing product development decisions

2. Use industry-specific keywords

Incorporate industry-specific keywords throughout your work experience section to demonstrate your knowledge and expertise. This will also help your resume pass through applicant tracking systems (ATS) that many companies use to screen resumes.

Some examples of market research keywords include:

• Market segmentation
• Competitive analysis
• Survey design
• Data visualization

However, avoid keyword stuffing, which can make your resume appear spammy. Instead, use keywords naturally within the context of your achievements and responsibilities.

3. Quantify your accomplishments

Whenever possible, use numbers and metrics to quantify your achievements. This helps hiring managers understand the impact you made in your previous roles and how you can contribute to their organization.

For example, instead of saying:

Conducted market research to inform product development decisions

Try saying:

Led market research initiatives that informed the development of 3 new product lines, resulting in a 20% increase in revenue

Other examples of quantifiable achievements for market researchers include:

• Increased survey response rates by 30% through targeted outreach campaigns
• Identified $500K in cost savings opportunities through competitive analysis

4. Showcase your technical skills

Market research often requires proficiency in various tools and technologies. Showcase your technical skills in your work experience section to demonstrate your ability to perform the job.

Some examples of technical skills for market researchers include:

• Survey software (e.g., Qualtrics, SurveyMonkey)
• Statistical analysis tools (e.g., SPSS, R)
• Data visualization software (e.g., Tableau, PowerBI)
• CRM platforms (e.g., Salesforce, HubSpot)

When listing your technical skills, provide context for how you used them. For example:

Utilized Qualtrics to design and distribute surveys to 10,000+ customers, resulting in a 95% completion rate and valuable insights for product improvements

  Education

The education section of your market researcher resume should be concise yet impactful. It's an opportunity to showcase your relevant academic background and any specialized training that qualifies you for the role. Here are some key tips to keep in mind when crafting this section:

1. Put education at the top if you're a recent grad

If you've graduated within the past few years and your education is your strongest selling point, place the education section above your work experience. This is especially relevant if you have limited professional experience in market research.

For example:

Education Bachelor of Science in Marketing, XYZ University, Graduated: May 2022 Relevant Coursework: Market Research, Consumer Behavior, Data Analytics, Statistics

2. Keep it brief if you're a seasoned professional

If you have several years of work experience, your education section should be concise. Include only the essential details like your degree, university, and graduation year (optional). Avoid listing coursework or GPA unless it's highly relevant to the market researcher role.

Here's an example of what not to include:

• Bachelor of Arts in Psychology, ABC College, Graduated: 2010
• Coursework: Intro to Psychology, Social Psychology, Research Methods
• GPA: 3.7/4.0

Instead, keep it short and sweet:

Education B.A. in Psychology, ABC College

3. Include relevant certifications

If you have completed any certifications relevant to market research, include them in your education section. This can help you stand out from other candidates and demonstrate your commitment to professional development.

Some examples of relevant certifications for market researchers include:

• Google Analytics Individual Qualification (GAIQ)
• Market Research Professional (MRP) Certification
• Certified Survey Expert (CSE)

Here's how you can incorporate a certification:

Education Master of Business Administration (MBA), XYZ University Google Analytics Individual Qualification (GAIQ), 2021

Action Verbs For Market Researcher Resumes

Strong action verbs help recruiters easily understand the tasks you have undertaken as a market researcher and the successes you have had with those tasks. They help you and your successes stand out from the crowd and can help you secure that job. For a marketing research position, using action verbs that emphasize how you successfully handle data collection, analysis, reporting, and forecasting, is essential.

Here is a list of useful action verbs to get you started.

• Collaborated

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Market Researcher Resumes

Skills for market researcher resumes.

Market research is a technical profession and as such, the skills section of your resume should be equally as technical. What recruiters will be keen to see is what data collection and analysis skills and tools you have, as well as what forecasting and projection tools and skills you use. Including industry standard tools and skills is also an effective way to bypass resume filters that may have been put in place by recruiters.

Here are some general hard skills expected in your profession. Use those that are relevant to you to bolster your skills section.

• Market Research
• Quantitative Research
• Qualitative Research
• Market Analysis
• Competitive Intelligence
• Competitive Analysis
• Customer Insight
• Segmentation
• Marketing Strategy
• Consumer Behavior
• Primary Research
• Survey Design
• Focus Groups
• Advertising Research
• Product Management
• Consumer Insight
• Product Marketing
• Qualitative & Quantitative Research Methodologies

How To Write Your Skills Section On a Market Researcher Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

Skills Word Cloud For Market Researcher Resumes

This word cloud highlights the important keywords that appear on Market Researcher job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Other data & analytics resumes, brand manager.

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Market Research Manager Resume Samples

The guide to resume tailoring.

Guide the recruiter to the conclusion that you are the best candidate for the market research manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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Pick from the thousands of curated job responsibilities used by the leading companies, tailor your resume & cover letter with wording that best fits for each job you apply.

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• Partnering with key stakeholders in the EMEA region to identify the key business priorities and how research can support these priorities
• Own the agency relationships for all EMEA market research projects. Manage individual research projects from start to finish, including all internal communication updates to regional research lead and internal stakeholders, managing internal expectations
• Getting buy-in and customizing the communications of the research findings so they have the broadest impact on the business
• Creating and tailoring presentations for individual teams and markets, for example taking a global presentation and turning it into a European document
• Synthesis of insights and broad communications of key findings through internal learning sessions, newsletters and social media
• Understand how the different regulatory environments across Europe impact on research design and execution
• Develop and manage the third party research calendar (syndicated research), as well as the distribution of reports to relevant stakeholders
• Working with internal and external resource to oversee the fieldwork initiative
• Define processes, establish resources, and manage programs that gather and analyze competitive intelligence
• Work with other companies or industry associations to advance market research industry standards
• Negotiating with colleagues at all levels to establish priorities and drive innovation
• Managing the day-to-day deployment of surveys, working with the Selections team and online platforms
• Create and implement technology, tools and solutions to ensure the adoption of best practices in market research
• Supporting change management and readiness efforts as program and outputs evolve
• Be a thought leader both internally and externally with customers by presenting insights and implications from BASF market research
• Commit to "hiring the best" internally and externally
• Identify & recruit talent for positions within the marketing group and BASF
• Support other members of the sales & marketing team to ensure that company sales and financial goals are achieved
• Manage a direct report who is responsible for completing detailed analytical review of all relevant market research data
• Integrate and lead the executive dashboards for US Crop across all market research and marketing vendors
• Participate in cross functional product launch teams to maximize the potential for all BASF product launches
• Ability to be a quick study, having strong technical aptitude and analytic skills
• Strong skills with productivity tools such as PowerPoint, Word and Excel as well as knowledge of visualization tools such as Tableau
• Excellent problem-solving skills; strong ability to proactively identify and implement effective solutions
• Strong Excel knowledge including Pivot Tables and formula building
• Strong written and verbal communication skills; ability to summarize and present information in a way that provides clarity and interest
• Solid critical thinking skills (e.g., the ability to conceptual frame problems and to identify how to solve them)
• Strong Analytic skills and ability to bring insights to life through a rich portfolio of market research, data, and marketing sciences
• Strong business acumen and ability to derive strategic business implications from disparate forms of research
• Strong critical thinking skills (for example: the ability to conceptually frame problems and identify creative solutions)
• Highly proficient with Excel and Power Point

15 Market Research Manager resume templates

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• Framing appropriate and achievable research objectives
• Designing suitable methodologies to deliver to the agreed upon objectives and which will provide actionable insights
• Identifying the most qualified research partners to meet the business requirements
• Integrating with key teams internal to Research & Analytics team as well as externally to build 360 degree assessment of all findings pre and post research
• Leveraging primary and secondary research to drive deeper customer understanding and revenue impact
• Working with internal Sourcing and Vendor Management team to identify preferred partners and maintain quality control systems and ongoing reviews of external agencies. Develop and implement a supplier review system
• Extensive professional experience with at least some of this experience beyond market research; ideally including either execution and/or strategy responsibilities in marketing, product, sales or corporate strategy
• Proven experience of account management experience from working within a MR agency
• Financial products or financial services related experience is a significant bonus but not essential
• Experience of working with intermediated businesses essential as is knowledge of b2b research
• Proven experience of working with all main market research techniques and methodologies, both quantitative and qualitative. Including but not exclusive to brand tracking, client satisfaction, ad testing, conjoint, segmentation, thought leadership research
• Track record of forming trusted advisor relationships with internal partners or external clients
• A proven track record of triangulating and analyzing disparate data sets, often combining data from different projects, and turning them into business recommendations and actions
• Familiar with both ad hoc and syndicated data sets
• Team player with experience interacting with different functional areas and personality styles
• Proven ability of managing multiple stakeholders across different channels
• Ability to think outside the box in terms of project deliverables and how to engage effectively with stakeholders who can have different and sometime competing needs
• A “can-do” attitude and a willingness to learn and succeed
• Willing to get hands dirty and ‘go the extra mile&#8217
• Working knowledge of statistical methods such as regression, factor analysis, conjoint and segmentation
• BA/BS in statistics, economics, or market research preferred; MBA or Master’s degree a plus
• Plan and manage both strategic and tactical concept testing studies for marketing segment managers to optimize current and future retail bank offerings
• Work with the demand forecasting team to run ad hoc product demand tests
• Share research with key stakeholders through scheduled research presentations and informal communications
• Manage the budgets and schedules for research projects
• Orchestrate and view focus groups to make sure business partner questions are answered and to ensure moderator fully probes salient issues
• Keep business partners up-to-date on current and upcoming projects
• Provide backup support to rest of market research team as needed
• Use other research methods as appropriate
• Bachelor degree in Marketing, Communications or related field. Masters preferred
• Minimum of 10-years marketing research experience, including research management
• Strong PowerPoint and Excel skills
• SAS or SPSS programming experience. SPSS or Base SAS certification is required within three months of hire date
• Online survey tool experience
• Research team management experience
• Desired: familiarity with and interest in financial services, especially related to consumer investing
• Project Management – ensure cross functional execution of tactics designed to maximize individual store performance; establish and manage time lines and accountabilities around individual real estate analytics projects; participate in key real estate meetings to help develop real estate strategies; provide real time trade area analysis during key Real Estate meetings; follow up with cross functional partners on a consistent basis to ensure that marketing, inventory, promotional and planning efforts all continue to drive success in our current locations
• Analytics – provide impartial, well-supported recommendations through analysis and reporting; help develop and maintain real estate analytics calendar and archive; develop standardized reporting to inform the real estate team; provide market reviews and assessments; coordinate market, store, and customer analysis as needed to provide insight for the real estate team; identify and quantify risks and opportunities associated with various real estate decisions; conduct scenario or “what if” predictive modeling to inform real estate and other decisions; work closely with cross functional partners to ensure that market and store level analytics drive actions; support company initiatives with strategic, financial, and analytical leadership
• Influence – effectively communicate learnings both verbally and in writing; act as team leader to manage roles, make sure accountabilities are set and understood by all parties; work effectively on cross-functional teams
• Provide proactive consultation to business teams guiding brand strategy through synthesized consumer, analytic, market and competitive insights and recommendations
• Lead consumer and analytic projects specific to business area of responsibility, with particularly strong emphasis on identifying innovative methods and approaches that promote deeper levels of consumer understanding
• Track relevant marketplace trends to identify and champion business opportunities along with related activation plans
• Advanced degree preferred in Economics, Business, Marketing or related discipline
• 5 years of Consumer Products Marketing Research experience
• Hands-on experience, strong knowledge of business analytics and syndicated services (including pricing analytics, marketing mix, IRI / Nielsen scanner and panel applications) TITLE LOCATION Sr Statistical Analyst Darien, CT Director, Marketing Analytics Saddle Brook, NJ Algorithm Engineer - Digital Advertising NY, Boston, Chicago or Dallas, Ft. Worth Inventory Optimization Analyst New York SVP, Collections (Operations, Strategy, Analytics) Las Vegas, NV analyst, analytics, market research, secondary, Nielsen, IRI, data analysis, business analysis
• Bachelor's degree in Business Administration, Marketing, Psychology, or a related field of study
• Experience with online survey tools (e.g. Survey Monkey and Qualtrics)
• Strong analytical and Excel skills
• Collaborate with stakeholders to understand and document the business objectives and how research will be used to inform business decisions
• Synthesize existing relevant insights. Act as clearinghouse and integrate relevant existing primary and secondary research
• Design competitive intelligence, qualitative and quantitative research plans to meet research objectives
• Collect, summarize, analyze, and interpret data, write reports, and make actionable recommendations
• Write requests for proposals, conduct vendor selection and manage vendors for complex projects
• Delivers presentations of research findings to executives and other internal stakeholders
• Keep up to date on latest trends in research techniques
• Leads and/or facilitates all Market Research product related research projects
• Promotes research findings and key achievements to L&P through appropriate channels, including regular reporting, research repositories, newsletters, team & departmental meetings, etc
• Utilizes market research trade associations to grow market research knowledge
• Develops a process to analyze and derive actionable insights from research data for product development and support
• Develops presentations and support for recommendations based on research conducted
• Maintains a repository of research results; keep results well organized and current
• Sources information from secondary research sources including syndicated data, competitive intelligence, business intelligence, industry associations & publications, web queries, etc
• Educates and makes recommendations to project stakeholders demonstrate business value in utilizing the analysis
• Executes research related to market segments, product offerings, customer experience and other topics as needed
• Communicates actionable findings to non-technical audience in clear and concise language
• Strong influencing and communication skills (i.e. verbal communication, presentation skills, ability to handle/overcome resistance, drive conversations to constructive closure, etc.). Experience communicating complex ideas/topics clearly and concisely
• Ability to be a strong liaison between market research and product development
• Extensive experience designing quantitative and qualitative research projects for product development and/or support
• Proven track record to manage to turn voice of consumer/customer into insights for organization
• Able to see the “big-picture’, yet exceptionally detail oriented to produce accurate results
• Bachelors or Master Degree in related field – MBA, Math/Statistics, Marketing, Marketing Research, etc
• Knowledge of insurance products
• Ability to use SAS or SPSS for analysis
• Experience in converting consumer/customers insights into input for product knowledge
• Experience in survey coding, deployment, and analytic approaches
• Experience in product research related to financial services
• Ability to synthesis data from multiple sources into consumer/customer insights
• Manage research project workflow, administration, and delivery with a strong adherence to deadlines and an eye for continuous process improvement
• Design, administer, and analyze qualitative and quantitative research studies using proven methodologies
• Develop position as an expert in monitoring trends in K-12 education, serving as an internal consultant for a variety of strategic activities
• 3-5 years of market research, consulting, or statistical analysis experience
• Bachelor's Degree in statistics, marketing, mathematics, market research, economics, or related field, Master's/Professional Degree preferred
• Experience with Qualtrics, Sawtooth, R, and/or SAS strongly preferred
• Strong survey authoring, data manipulation, analytical and critical thinking skills
• High interest in the education industry
• Comfort with fast-paced work environment and management of multiple projects at any given time
• Develop an annual plan of research and data analysis to support the academic planning cycle and strategic objectives of Inside Services Partnerships ensuring robust information is available in a timely manner
• Manage internal CRM data responding to requests for information from the wider Marketing Team and providing on-going intelligent analysis of activity and audiences
• Effectively prioritise and manage a varied workload and res pond to a wide range of requests for qualitative and quantitative information and research across Inside Services
• Research, analyse, collate, distil and present high quality, accurate outputs in a range of formats dependent on the project and specified requirements ensuring the original brief is met
• Analyse and track the performance of market competitors using a range of data, metrics and other relevant information. This will include recruitment performance, employability data, student satisfaction, degree classification, SSR, market positioning, etc. to create benchmarking and performance analysis
• Source, analyse, synthesis and distil a wide range of internal and external information including HESA, UCAS, NSS, DHLE, QAA, British Council, SLC and HN data
• Present complex data in a meaningful and engaging way
• Track and analyse the market and regulatory environment in the Higher Education sector in the UK and overseas
• Regularly report on market trends, student motivations and behaviour
• Support new market entry through the supply of meaningful market/country information
• Undertake effective market testing of marketing and student recruitment campaigns and initiatives via focus groups and workshops
• Develop and manage an information/research storage system
• Develop and manage high quality research agencies to out-source work where appropriate
• Providing the volume of high quality information and prioritising workload
• Prepare for Partnership Launch
• Prepare formal Programme Readiness Assessments and Institutional Readiness Assessments
• Degree with a significant research/stats component
• Relevant research and analysis experience of working either in a Higher Education setting or policy research, business analytic, research agency, etc
• Proven track record in the delivery of research/analysis projects
• Experience with multiple research methods preferred (e.g., databases, business intelligence/analytics software, surveys, focus groups)
• Experience working with high-level customer contacts
• International experience working with different cultures and in a global organization preferred
• Adept at using Microsoft Office suite (Excel, Access, Word, PowerPoint and Outlook), use of other analytic and business intelligence software tools (MicroStrategy, SPSS) helpful
• Knowledge and experience of CRM systems
• Ability to work in marketing and customer pre-sales situations
• Excellent planning and time management skills, multi-task and set priorities, thrive in team culture
• Maintain and Develop relationships with current clients with a plan to cross sell and introduce new services
• Ensure maximum client satisfaction through high level of client service standards in line with client expectations
• Lead the client servicing team and ensure that staffs are trained to handle client requirements
• Monitor research projects including preparation, approval and delivery of proposals, reports and presentations to ensure quality, schedule and overall customer satisfaction

Market Research Manager / Director Resume Examples & Samples

• Deep knowledge in one or more industries
• Experience with both consumer and business-to-business research
• Fluency in multiple relevant languages
• Creative in designing research to meet clients' information needs and budgets
• Advanced degree in business or a field related to market research
• Interest in the stock market is helpful, but not necessary
• LI-Recruiter *LI-Priority *LI-CL1
• Educated to degree level or equivalent, preferably in marketing, business, with specialization in econometrics or research desirable
• Experience of driving Customer Experience programmes in corporate organisations and delivering improved Customer Satisfaction as a result
• Experience of research methods across qualitative/quantitative and online methods
• Experience working with a wide range of stakeholders at various levels
• Passion for customer insights
• Communication, relationship building and influencing skills
• Analysis skills: data analysis, organising/sifting through data, report writing
• Awareness of dealing with a range of research agencies
• Collaboration skills
• People management and team building skills
• Commercial and Budget management skills
• Proven track record in the delivery of research projects
• Experience of online research panel(s)
• Commercial mindset
• Min. Bachelor Degree from Psychology, Marketing, Statistics or Business
• Has minimum 3 years working experience in Market Research/Consumer Insight
• Strong in quantitative survey
• Excellent in analytical skill and driven
• Able to write and speak in English

Ca-market Research Manager Resume Examples & Samples

• Project coordination and implementation: Manage multiple market research projects at once, within timeline and budgets, including working closely with colleagues in our Operations groups to oversee all operational components of projects
• Client relationship management: Work with clients, in consultation with the Vice President to develop and design appropriate solutions based on the research approaches and products that are best suited to meet their needs
• Assist in the preparation of proposals, delivering research design and methodological advice to our clients and designing questionnaires
• Perform data analysis and verification, draw conclusions; prepare reports and presentations; make recommendations from the data results based on the client’s requests and business issues
• 2-3+ years’ experience in a research environment
• Ability to manage multiple projects simultaneously while maintaining a strong client service orientation
• Strong quantitative research, analytical, interpersonal and problem solving skills
• Ability to draw insights and tell a story with data
• Superior organizational skills, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information
• Work well in team environment
• Bachelor’s Degree or equivalent related experience

Senior Market Research Manager Resume Examples & Samples

• Improve the groups foundational knowledge regarding research methods
• A Bachelor’s Degree in Social/Marketing Sciences, Business, or related field of
• Extensive experience and expertise in all aspects of primary market research
• MBA, MS or related graduate degree
• 2-5 years of experience measuring business to business campaigns
• To provide regular information and analytical support related to market trends, consumer behavior and brands perception
• Determine internal Clients' needs in research. Undertake / coordinate ad-hoc research projects focused on understanding of consumer behavior, brands perception & usage
• Establish effective and efficient business relationships with Research agencies. Participate in supplier selection and evaluation
• Providing consultation to the Devices commercial marketing group in framing their key product demand and marketing business questions and in the development of an appropriate analytical plan to address these key issues
• Using commercial audience insights to represent the ‘voice of the market’ and drive an insight platform designed to support key commercial Devices marketing and engineering business partners
• Managing a product research portfolio that ensures that commercial product roadmapping is rooted in commercial need spaces and that these are clearly differentiated from Surface competition
• Managing a research portfolio that promotes audience relevant go-to-market value proposition options for Microsoft devices
• Driving choice modeling exercises to support pricing and SKU research efforts for business planning
• Driving “proactive insight analyses” and flash polls to help drive insight around emergent Devices product marketing and business planning research needs
• Collaborating with other research managers both within the broader Windows research team as well as the central marketing research team in the execution, analysis and presentation of insights to ensure a holistic understanding of the commercial business issues
• Being a positive contributor to the CMR commercial researcher community to ensure collaboration on core audience insights are managed across the organization
• Contributing to building a research consulting organization that delivers actionable and relevant insights that drive tangible business outcomes
• Expert in integrating commercial research and large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
• Strong knowledge of analytic and modeling tools (transactional level, segmentation/targeting using behavioral and demographic data preferred)
• Must be knowledgeable with different quantitative and qualitative research techniques and have familiarity with both univariate and multivariate statistical techniques
• Proven knowledge in working with syndicated data sets, such as mobile advertising spending data (Competitrack/Kantar), devices sell-thru data sets (NPD/GfK) and campaign tracking data sets (Nielsen IAG)
• Excellent communications, storytelling and influencing skills
• Exceptional cross-group collaboration
• Experience managing vendors
• Must be comfortable with “blank sheet of paper” exercise-must love creating and building, being smart about leveraging what is there but also envisioning what isn’t there
• BS/BA in quantitative business, marketing, research, or equivalent experience
• Discipline Leadership: As market research discipline leaders, we effectively frame business issues, draw from a breadth of methodological and analytic strategies to evaluate business issues, and generate valid and actionable conclusion from data. This includes consulting on and critiquing research done outside of our team
• Impact Driven: Being impact driven means that we invest our energy and define our success based on how well we support the company’s business objectives
• Objective: As objective internal partners, we are willing to challenge strongly held assumptions with facts. We are willing to consistently and respectfully present an unbiased view, even under pressure
• Execute a core program of research with Office 365 customers
• Evolve a satisfaction and experience measurement program for Office 365 that leverages behavioral and attitudinal data, one that can best provide insights to drive action
• Provide thought leadership by identifying and recommending research methods or analytical approaches that address short and long-term business objectives
• Provide analysis and reporting to help the business understand how customers are feeling, trends, and what to focus on
• Collaborate with other research managers in the analysis and presentation of insights to ensure a holistic understanding of trends
• Contribute to building a research consulting organization that delivers actionable and relevant insights that drive tangible business outcomes
• Strong project management skills, including running a large program (ideally experience with both tracking and ad hoc research)
• Experience managing multi-faceted market research programs (qualitative and quantitative) including study design, vendor management and project management
• Business acumen and the ability to derive strategic business implications from disparate forms of information
• Flexibility and the ability to deal with ambiguity
• The ability to work collaboratively within and across teams, and confidence in interacting with senior business partners, executives, and their teams
• Polished communication and presentation skills
• Competencies Needed For Success in Customer and Market Research
• As a Marketing Research manager in the Microsoft customer and market research team, you will have an opportunity to work on epic business problems which have the possibility of changing how people work, play, socialize, and learn
• End-to-end program management of current CPE research including: scope, schedule, budget, deliverables and quality
• Delivering clear and timely communications of program updates to executive sponsors, stakeholders and teammates
• Helping to design and improve CPE measurement, in collaboration with extended team
• Designing new analytic approaches with various types of data (e.g., survey, telemetry, social intelligence, and business metrics) to improve our understanding of what drives customer and partner satisfaction and business performance
• Working closely with CMR’s platform team to establish and operate infrastructure needed to support long-term measurement evolution
• Driving continued efficiencies across processes and tools
• 6+ years of research consulting experience with strong measurement background
• Demonstrated ability to create and manage the execution of large research programs, with an eye on finding efficiencies and innovating measurement
• Experience with customer experience and satisfaction measurement a plus!
• BA Degree or equivalent industry experience
• Strong and broad knowledge of research methodologies and analytic techniques
• Strong problem solving skills and the ability to dive into details and drive issue resolution
• Business acumen, with an emphasis on marketing and sales a plus
• Excellent communications and influencing skills
• Exceptional cross-group collaboration and team leadership
• Work closely with a team of research and analysis specialists to design, implement, and manage all phases of market research and strategic communications projects
• Provide project direction, design and analysis
• Develop a deep understanding of specific client business issues and conduct deep analysis of research results to help drive strategy and business planning
• Partner with clients to ensure that our research meets their needs
• Supervise a team of Analysts
• Strategic thinker, project manager, and strong desire and ability to lead teams
• Solid communication, writing and presentation skills; commitment to quality and creativity
• Superior analytical capabilities; detail-oriented and comfortable working with numbers
• Interest and ability to translate numbers into actionable recommendations for clients
• Demonstrated initiative and ability to manage full life-cycle of projects
• Proficiency in Microsoft Excel, PowerPoint and Word; experience with statistical software (specifically SPSS) is preferable but not required
• 7+ years experience in Market Research role
• Experience with qualitative and quantitative marketing research techniques
• Experience in managing simultaneous multiple projects
• Project and Vendor management experience
• Experience with Microsoft Office Suite (Excel, Word, PowerPoint)
• Product launch marketing research experience and/or early phase market development research
• Background in Voice of the Customer and Product Development market research
• Cardiovascular experience and/or physician target customer experience
• Global research experience
• Supplier selection and negotiation experience
• Budget development and management experience
• Previous Medtronic experience
• 8+ years total experience in Technical/Business Program or Product Management (Product Strategy, Product Mgmt, Business Case formulation, Value Chain Analysis, “What-If” scenario modeling and simulations, Strategic Partnerships, etc)
• Management of Band 7 Employees
• Knowledge of venture-backed ecosystem
• Experience performing detailed competitive analysis of technologies as well as feature/function “extrapolation”
• 5+ years conducting thorough Market analysis for various technology sectors and competitive Intelligence across players, competitors and the overall value chain
• Bachelor's Degree in Business and/or Engineering related fields of study
• Master's degree required (MBA, MIS, M.S. in Engineering, M.S. Finance)
• Strong financial analysis skills with experience in evaluating new platforms & technologies (TCO) and ability to develop/analyze business cases, product profitability models, and budgets
• Strong leadership skill and excellent written and verbal communications skills to clearly layout problem statements, analysis and recommendations
• Strong analytical, presentation, and leadership skills
• Knowledge on video and/or wireless platforms, M2M, set top and/or consumer electronics devices, application development, Network system and technologies
• Strong telecommunication and media business experience
• Good understanding of Software Development methodologies and Product Development
• Management Consulting background
• Manage market research studies including project management, design, execution, and data analysis to help provide critical market knowledge
• Develop market research plans to investigate customer online purchase requirements, workflows, and preference in Greater China aligned with business priorities
• Devise procedures/methodology, and conduct both qualitative and quantitative market research, including creation of survey questionnaire and discussion guide, concept and usability testing with customers, and implementation of changes if needed
• Represent voice of the customer and maintain up-to-date knowledge on market trends, competitive landscape, and potential impact to Agilent's digital channel business
• Collaborate closely with customers, local Sales, local Outbound Marketing, and Solution Units to drive market research projects to completion within project timelines
• Possess a solid understanding of industry secondary data and syndicated sources as well as their strengths and weaknesses
• Translate research findings into concise insights and actionable recommendations to facilitate clear decision making by the Digital Channel leadership team and other internal stakeholders
• Ensure market research projects within budget and identify opportunities for cost saving when appropriate while in accordance with finance and ethical compliance guidance
• Determine best fit for project outsourcing, and manage vendor relationship through selection process, and well-defined scope / spend / deliverables
• BA/BS degree in Science or Business required, advanced degree preferred, MBA a plus
• 5+ years of experience in market research, statistical analysis, competitive intelligence, with online business experience a plus
• Experience with a variety of B2B market research methods both qualitative and quantitative, including primary survey research techniques, segmentation, concept-creative testing, focus groups, etc., and secondary data mining on emerging and disruptive industry trends
• Strong strategic and analytical skills to develop a holistic view from discrete pieces of data to form insightful observation, as well as clear and actionable business implications
• Effective written and verbal communication skills, including the ability to interact effectively with and present to all levels of the organization, take complex topics and create compelling narratives for different audiences, and build consensus around findings and recommendations
• Partner with franchise leadership in the development of new and existing business strategies and tactics and as a result, share accountability for business results
• Conduct both primary and secondary research methods and consult with Business Analytics partners on incorporating third party data when appropriate to support research findings, identify appropriate research targets, prepare market research stimuli and weight market research samples
• Responsible for timely initiation and completion of projects, designing the overall methodology and data presentation plan as well as customer satisfaction with project implementation and design
• Must have strong ability to orchestrate and execute a large number of projects while looking to continuously improve processes, quality and efficiencies
• Demonstrate flexibility and agility in research approach and timing to accommodate changing business needs
• Take a leadership role in staying abreast of emerging healthcare/biopharmaceutical industry trends and monitor primary market research studies for the emergence of insight that can help to explain the impact of trends on the business
• Lead/direct third party suppliers or outsourced resources in a variety of market research activities
• Successful researchers in the Customer and Market Research team utilize research (primary and secondary) to provide consulting to their business partners. We strive not just to provide data, but to provide context and meaning in this data. Driving and influencing business decisions are what fuel our desire for impact. This research consultant will be responsible for infusing consumer insight into the business planning process, ensuring that we are bringing the right product portfolio to market
• Managing and deploying the shopper journey across the PC category; delivering insights, managing action planning and partnering with business leaders in delivering end to end business change across OEM, Retail, Digital and Surface businesses
• Partner across the CCG organization to influence the research agenda and ensure category needs are reflected in the definition of deliverables and outputs to drive the business
• Support the seasonal Windows category strategy and related deliverables in partnership with CCG aligned to product priorities, shopper and market trends and insights
• Deliver presentations with updated insights to the corporate and field teams across key business topics along the purchase path
• Build a rhythm of inputs to support the business with insights beyond the Core Computing Devices category to help identify opportunities across all Microsoft consumer lines of business - from Surface, Office and PC Accessories across to Xbox and emerging categories
• Driving ‘proactive insight analyses’ and flash polls to help drive insight around emergent business planning research needs
• Collaborating with other research managers both within the broader Windows & Devices Product Research team as well as the Central Market Research team in the execution, analysis and presentation of insights to ensure a holistic understanding of consumer business issues
• Being a positive contributor to the Central Market Research consumer researcher community to ensure collaboration on core audience insights are managed across the organization
• Expert in integrating consumer research and large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
• Strong knowledge of analytic and modeling tools (transactional level, leveraging behavioral and perception data preferred)
• Strong knowledge of advanced, choice-based modeling research techniques, such as discrete choice, MaxDiff, SEM and conjoint analysis
• Must be comfortable with ‘blank sheet of paper’ exercise-must love creating and building, being smart about leveraging what is there but also envisioning what isn’t there
• Highly proficient with Excel and Power Point BS/BA in quantitative business, marketing, research, or equivalent experience
• Retail or sales experience or insights experience in these fields
• Foundational expertise in all aspects of primary market research (qualitative and quantitative) ranging from research design, methodology, analysis, reporting and storytelling
• Consulting skills and high EQ
• Strong passion for technology and consumer technology trends
• Comfortable working with ambiguity
• Strong communicator who can deliver polished presentations, communications and storytelling to executive audiences
• Experience with supplier/vendor management, and project management
• Contribute to building a research consulting organization that delivers actionable and relevant insights and drives tangible business outcomes
• Bachelor’s Degree in Social/Marketing Sciences, Business or related field
• 5 years of Market Research or Business Analysis/Consultation experience
• The ideal candidate will also possess an MBA, MS or related Graduate Degree
• Demonstrated understanding and interest in the technology business strongly preferred
• High attention to detail including proven ability to manage multiple, competing priorities simultaneously
• Ability to think strategically, persuade stakeholders effectively, and execute methodically
• Superior verbal and written communications skills
• Ability to work in a fast-paced, deadline-driven environment where continuous innovation is desired
• Ability to quickly deliver actionable recommendations based on the synthesis and analyses of findings
• Willingness to roll up your sleeves and do whatever is necessary to drive projects to completion
• Execute on all aspects of market research in order to further the business – assess stakeholder needs, design comprehensive studies, conduct the research, synthesize and report the findings, and make recommendations on business implications and next steps
• Continually monitor the competitive landscape
• Provide insight into potential new and emerging markets
• Identify and synthesize appropriate secondary research
• Bachelor’s degree in Business Administration, Marketing, Psychology, or a related field of study required
• International market research experience a plus
• Knowledge of SPSS a plus
• Manage the design and execution of research currently associated with the Customer and Partner Satisfaction Measurement Program
• Deliver clear and timely communications of program updates to executive sponsors, stakeholders and teammates
• Collaborate with team members to analyze results, identify key themes, and generate clear business recommendations on how to improve the satisfaction of Microsoft’s customers and partners
• Provide thought leadership on how to improve Microsoft’s Customer Experience measurement program, leading our effort to incorporate various types of data (e.g., survey, telemetry, social intelligence, and business metrics) into our analysis
• Experience with a broad array of quantitative and qualitative research methodologies used in market research
• Background and experience in univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis, etc.)
• Proven ability to work with large, more unstructured data (e.g., social intelligence, telemetry, etc.) a plus
• Experience with customer experience and satisfaction measurement programs a plus
• Management of qualitative and quantitative research projects
• Conduction of ad hoc research studies via onsite channels
• Lead all agency serviced research work (brief; agency selection; project scope, timeline & cost alignment; project management; deployment of results & recommendations; follow up)
• Work very closely with the different internal stakeholders to identify market & consumer research needs and to provide methodology recommendations
• Propose and conduct various analyses and surveys (e.g. market research, budgets, competition monitoring, pricing, business cases) to support proactively business decisions
• Identify appropriate research methodologies and partners, perform research and analysis, and work with partners to generate meaningful insights and recommendations
• Consult with campaign teams on media research related topics specific to their campaigns
• Triage ad hoc “hot” media research requests as they arise
• Work with key partners to create prioritized learning agenda of impactful and achievable media issues for investigation
• Deliver insights to stakeholders, including executive audiences, using impact and influence skills to gain agreement on recommended actions
• Evangelize insights and recommended actions among community of communications professionals across multiple organizations, both within Microsoft and among our vendor community to ensure that learning is acted upon and produces meaningful positive impact
• Drive the digital disciple forward and provide thought leadership on digital and media research related topics, be on top of new developments in the industry and develop and land best practices
• Establishing and executing the overall global Digital research strategy, working closely with other members of the global Digital research team, and supporting the global Analytics research agenda
• Building effective relationships with clients in the Practice and their support functions (Marketing, Sales, Operations, etc.) both in the Dublin Centre for Innovation and beyond, to ensure sponsorship and utilization of research services
• Supporting Accenture business development teams with varying types of client-focused analysis: company profiles, market segment profiles, analysis of Accenture competitors, ecosystem analysis, issue-based research, data-driven research, financial analysis, business capability-related research
• Building digital research assets that differentiate Accenture Research in the market
• Representing Accenture Research in client-facing situations, for instance in proposals, workshops and live presentations which will be part of the regular activities in the Centre for Innovation
• Deepening and refining our expertise in the subject matter (issues and trends) that are relevant
• Identifying new sources of relevant analyst content and contribute to evaluations of external content for acquisition
• Helping to supervise 1 local research specialist and developing more junior researchers across the team to position them to meet client demand
• Actively contributing to Accenture both locally and globally. Taking part in team building activities, supporting the Centre for Innovation leadership, your local Accenture Research lead and the global Digital research team (e.g., contributing to team training, sharing your knowledge and actively participating in other team events)
• Deep knowledge of the digital landscape and related technology and trends with - ideally - market research experience or a demonstrated equivalent skill
• Candidates with relevant topical background would preferably come from a consulting environment, IT analyst firm, investment firm, communications provider or high tech industry
• Working experience collaborating in a global team, coaching/managing of team members would be a plus
• Knowledge of X-Digital and Analytics-related topics and Accenture offerings: Knowledge of Digital transformation effects, impact of digital disruption, Analytics/Big Data/Advanced Analytics market knowledge. Understanding of Accenture’s Digital Business organization structure, business areas, and key go-to-market offerings where analytics plays a critical part
• Familiar with external market analysis and trends in these key areas and related technologies, especially as they relate to Advanced Analytics tools and services & Big Data, along with competitor positioning and offerings
• Understanding and awareness of the dynamics of the enterprise Digital and IT industry, its history, and key stakeholders
• Research skills: able to properly scope work, develop research proposals, and deliver high value, high-end research to Accenture and its clients
• Understands various primary and secondary research methodologies and techniques, including when and how to apply them
• Strong written and oral communications skills, including the ability to understand and define clearly the research requirements and expectations of the customer. Experience in marketing and selling a service to a specified customer group
• Analytical ability: we want researchers who have demonstrated ability to turn large data sets into insights and can draw out the implications of the research they do and tell a compelling, business-focused story about the data that is relevant to Accenture’s business and clients
• Personal credibility: to be successful in this role you need to be able to build a strong working relationship with some of the most senior executives in the practice and Accenture’s clients and hold your own with them in discussions about the industry. So you will be confident, outgoing, able to talk knowledgeably about your subject; but never arrogant. You also need to be able to work collaboratively with others both in person and remotely
• Last but not least, a strong experience of working on international research projects within multicultural teams is a must, as this role involves a critical dimension of contributing to global Digital research projects and cross-pollinating with colleagues from all over the world. Proven ability to manage multiple researchers on cross-border/cross-team research projects – including end-to-end project management skills (e.g. scoping, budgeting, selling, staffing, QA, etc.)
• 7+ year experience in the design, execution, analysis, interpretation, and reporting of market research across key quantitative and qualitative research methodologies
• Experience in B2B market research with some experience in digital technology sectors preferred; retail industry and business services research experience also a plus
• Experience in working with data analytics tool such as SPSS, SAS, or other similar tool
• Ability to tell a compelling story leveraging insights from various sources and to build a presentation using Power Point
• Must live within commuting distance to Stamford, CT

Associate Market Research Manager Resume Examples & Samples

• A minimum of a Bachelor’s degree is required; advanced degree in a related field preferred. Preferred areas of study include Finance and Marketing
• A minimum of 5 years of competitive intelligence experience is required
• Strong familiarity with the techniques used to gather and analyze market and company data
• Ideal candidate would be a self-starter, independent from guidance with strong self-structure, having an organized and planner-type mindset
• Graduated Bachelor’s Degree in the related field
• Special Knowledge or talent : Experienced on market research both at qualitative and quantitative studies
• Expected English Proficiency Level : Efficient
• The person with disability can join this position
• Continuously improve the content and presentation of the surveys to meet Virgin Media’s insight needs
• Help present the quarterly findings to the senior leadership teams at Virgin Media
• Engage with key teams - in particular commercial, product and marketing - to understand their strategies and insight needs
• Initiate and lead change to a discipline approach to gathering research
• Anticipates, understands the totality of the business initiatives and clearly understands stakeholder needs
• Actively engaged in competitive consumer experience
• Work closely with other areas of the organization (Sales, Client Management, Proposals, Implementation, etc) to manage operational performance guarantee surveys
• Custom Consumer and Client Research Studies
• Manage multiple annual studies
• Understands the measurement Net Promotor Score (NPS) and ability to build action plans against NPS studies
• Point person for overall consumer market research
• Knowledgeable in data management and analytical reporting
• Making fact and data based decisions to improve the organization
• Identifies solutions to non-standard requests and problems
• Solves moderately complex problems and/or conducts moderately complex analyses
• Works with minimal guidance; seeks guidance on only the most complex tasks
• Consumer Experience and Survey Management Focus
• Is knowledgeable in Qualtrics and Satmetrics tools
• 5+ years of experience presenting materials to clients internal or external
• 5+ years of experience resolving complex customer's issues
• 5+ years of experience in a deadline driven environment
• 5+ years of experience with Microsoft Word, Excel, Outlook, and PowerPoint
• 5+ years of experience in data management
• 5+ years of experience analyzing data to drive business decisions
• 5+ years of experience of Consumer experience research
• 2+ years of experience in Qualtrics or other online survey management tool
• Is proficient with custom research methodologies, adept at supplier and internal stakeholder management, and is able to independently lead custom research projects to deliver compelling strategic and tactical insight
• Analyze market and brand trends and performance
• Capture and communicate these trends/performance dynamics via management and publication of monthly reporting
• Monitor and manage marketing research programs within budget and identify opportunities for cost savings where appropriate
• Business Acumen
• Knowledge of market dynamics
• Industry or audience expertise
• Product knowledge

Market Research Manager CV Befristet auf Monate Resume Examples & Samples

• MBA or Masters in a quantitative major or concentration preferred
• 5+ years of pharmaceutical/related market experience, including working knowledge of various Market Research capabilities
• Strong analytic, qualitative and quantitative primary market research capabilities
• Demonstrated ability to proactively partner with brand teams and effectively operate and influence cross-functionally, across multiple geographies
• Strong written and verbal communication skills; ability to frame issues and present to business stakeholders
• Preferred: Knowledge of the pharmaceutical industry and healthcare marketplace dynamics
• Required: Working knowledge of Microsoft Excel, Access and PowerPoint
• The position conducts marketing research and proposes recommendations to business units, market/ product managers, and other key decision-makers. Routine tracking and analysis of critical trends and market indicators and adding value in the form of insightful analysis and actionable recommendations are key deliverables
• Data analytics on fund level data to determine relevant trends in products, market share, etc... Owner of bi-annual process of calculating FTSE Russell benchmarked AUM by index family
• Compile, analyze, and interpret primary and secondary marketing and industry information (syndicated studies and media searches) for the purpose of identifying and better understanding new opportunities and competitive challenges for FTES Russell. Interact with FTSE Russell associates to gather internal information relevant to marketing issues researched
• Assume an active role in identifying strategically important issues to research and propose these projects to product managers and other key decision-makers. Work closely with project sponsors to ensure value-added information and interpretation is delivered
• Communicate in written reports and oral presentations the findings of research efforts, and recommend strategies for action. This include client presentations
• Manage primary research projects which may include surveys, personal interviews and focus groups
• Oversee the work of outside vendors, communicating project objectives and guidelines, and closely monitoring quality to ensure FTSE Russell’s standards are met
• Active role in setting the direction for new research methodologies and processes
• Bachelor’s degree or equivalent required, Master’s degree preferred
• Strong business acumen demonstrated through roles of increasing responsibility in a financial services firm
• Excellent written, oral communication and presentation skills with excellent interpersonal and facilitation skills
• Ability to lead results-oriented initiatives through influence and collaboration among peers and senior executives
• Experience in negotiating contracts and vendor agreements
• Experience with survey design and execution with a tool like Qualtrics
• Experience with fund database tools like Morningstar Direct and eVestment preferred (but not required)
• Data visualization experience preferred (Tableau)
• Leads, executes and serves as project manager of Magellan Rx Report from initiation to completion
• Develops health plan and employer survey content and questions
• Ensures quality methodology and analyze survey responses
• Reviews quality of survey and paid claims data analytic results; scrutinizes data and identifies patterns, relationships and exceptions
• Writes editorial copy of payor and employer survey, analytic results, methodology, and introduction
• Interfaces with payer/provider consultants for key insights development
• Works with clinical teams as needed for publications and market research projects
• Liaise with publisher and ensure all publishing needs for the Magellan Rx Report are met
• Edits written copy; in charge of change control
• Facilitates lessons learned meetings after the completion of a trend report to identify enhancements and opportunities for subsequent reports
• Works with market intelligence to review and understand competitor trend reports and how ours compares, differs, and changes needed to stay current/innovative
• Works with leadership to determine additional Magellan Rx Report opportunities for our organization
• Manage custom research projects from design to final report to support key business initiatives. Translates research findings into actionable insights that drive business decisions
• Creates and manages timelines for custom research projects, collaborating with research vendors to deliver projects on-time
• Ensures research screeners, questionnaires, and reports are designed and executed accurately by performing quality assurance function
• Manages project budgets, ensuring projects are scoped and delivered within planned budgets
• Manages ongoing brand tracking research, ensuring consistent delivery of scheduled reports, as well as timely response to ad-hoc questions
• Designs and writes ad testing reports, delivering insights on UOPX and competitive advertising
• Creates and administers key project / vendor documents, including Statements of Work, Master Services Agreements, and Purchase Requisitions
• Maintains research and insights knowledge base. Organizes and documents key project documents and deliverables in shared library
• Advanced skills with Analytical tools, including Excel, MS Word, and SPSS/SAS or other statistical package preferred
• Experience working with Qualtrics and Medallia platforms preferred
• Background and experience in univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis, etc.)Ability to complete multiple tasks and meet deadlines in a fast-paced environment preferred
• Exceptional planning, communication, and reporting skills
• Strong project management skills and attention to detail
• Build the Market Research function at Thumbtack from ground up, including tools, structure, and process
• Help hire and build the Market Research team
• Field, analyze, and report out on ongoing and one off quantitative and qualitative research
• Be the voice of the customer and pro, including owning and evolving Customer and Pro segmentation and personas, and helping teams embed these insights into their decision making
• Design and conduct ad hoc research including messaging and creative testing
• Set up and facilitate ongoing customer and pro interviews and focus groups
• Create compelling reports and narratives to rally the company around research findings
• 4-8 yrs of relevant experience in a consulting/agency environment or in house at a B2C tech company
• Strong quantitative and qualitative research experience
• Ability to work cross functionally across the Marketing and Product teams
• Advanced analytical skills (e.g. capable of performing a regression analysis)
• Learn more about our culture, benefits, and perks
• Follow Thumbtack on LinkedIn
• Design and execute market research projects as required by the business, generating insights that enable effective and timely business decision making
• Manage external market research partners and related spending in the commissioning of market research projects
• Support the Strategy team by creating strategic research content related to future market demand, shifting needs, changing consumer and customer behaviors and deduct recommendations
• Coordinate with different stakeholders on market research needs
• Advise and consult different business units on market research projects
• Disseminate research results within the organization
• 8+ years of hands-on experience with proven experience coordinating market research activities within an international corporation
• Deep understanding of automotive, consumer electronics and the broader technology landscape
• Hands-on experience using market intelligence to drive business insight and business decision making
• Experience working, and successfully navigating cultural differences, in three key customer regions, i.e., North America, Europe and Asia/Pacific
• Masters or Bachelor’s degree in Management, Business Adm. and/or Social Sciences/Psychology and/or Mathematics/Statistics
• Excellent project management and problem-solving qualities, executing key changes under tight timelines
• Subject matter expert on qualitative and quantitative market research methods, social media monitoring
• Ability to interface and collaborate effectively with key stakeholders; strong communication and presentation skills
• High-performance and achievement-orientated attitude
• Adapt to a quickly changing market landscape by demonstrating flexibility and initiative
• Capable team player managing multiple relationships and projects simultaneously
• Deliver in-depth primary research, analysis and insights across multiple primary and secondary research sources
• Manage strategic market research projects and develop point of views POVs to impact business decision
• Manage diverse stakeholders across business units and geographies
• A Bachelor's degree in business, social/marketing sciences or related field of study. MBA, MS or related graduate degree a plus
• 7 + years of market research or business analysis/consultation experience-Extensive experience and expertise in all aspects of primary market research qualitative and quantitative, from research design, methodology, analysis, reporting and storytelling
• Strong storytelling and presentation skills, including comfort with presenting to executive audiences
• Experience with communicating complex data concepts to senior executives-Retail marketing and/or retail research experience a plus
• Provide research and business consulting for Commercial stakeholders, specifically
• Experience in synthesizing internal and external information
• Experience in communicating and collaborating with decision makers
• Experience managing marketing research vendors
• BS/BA in quantitative business, marketing, research

Market Research Manager, Senior Resume Examples & Samples

• Design & implement regular communications for both internal and external audiences that communicate timely and relevant insights
• Lead & shape the development of business assumptions that guide the overall strategies for US Crop
• Monitor all assumptions vs. actual market development, and actively communicate deviations across the organization
• Develop and maintain KPI's and communicate weekly to the organization
• Communicate regularly with Senior Management regarding business development, market development and the relevant conclusions from all market research activities
• Support other members of the sales & marketing team to ensure that company sales and financial goals are achieved
• Identify & recruit talent for positions within the marketing group and BASF
• 8+ years’ experience in industry
• 5+ years’ experience in market research analytics or related field
• Extensive experience managing market research vendors and associated expense budgets
• Demonstrated ability to lead large and complex projects across a sizeable organization

Market Research Manager Pharma Emerging Markets Resume Examples & Samples

• Proactively drive insights into the business by working collaboratively on business issues with Therapy Areas, Regional and Country teams
• Glocalise insights (Market Research Data and analytics) and support regional marketing and sales teams
• Drive innovation and portfolio expansion through insights, identifying unmet and future customer needs
• Keep a record of insights/fore-sights that are up taken by marketing or sales and the benefit delivered to the business
• Engage Global and Affiliate marketing in allocated therapeutic areas to deliver insights to the Insight Bank. Monthly report of analysis and insights delivered
• Collect insights, consequences and actions along with reports, analysis and all project files by allocated therapeutic areas and ensure system access to it for Sales organizations
• Trend spotting predictive analysis and data that drives marketing and brand positioning and initiatives
• Taking Dashboard, IMS Prognosis, Analytics Link and any other purchased data/information and converting into insights and foresights
• Internet searches, google trends, library searches and TA scoping (mind maps) along with knowledge gathering and any other information source to converge to spring board insights
• Be fully responsible for the execution of global market research studies, manage the collaboration between global, area and affiliates to ensure the generation of high-quality insights which impact the organization’s success
• Leverage local knowledge and drive synergy projects with affiliates (Primary Market Research, forecasting, benchmarking analyses)

Enterprise Market Research Manager Resume Examples & Samples

• Demonstrated strength in problem solving, strategy and analytics
• Capable of driving insight to action through delivery of concise information
• Strong customer focus and organizational skills with the ability to manage multiple projects
• Deep knowledge of enterprise analysts
• Business acumen. Understands how key metrics drive a business
• High level of competence with Microsoft Office suite (in particular, advanced Microsoft Excel and PowerPoint skills) is essential
• Highly proficient in excel modeling for forecasting and planning
• Drive the collection, synthesis, and activation of qualitative and quantitative insights that grow QuickBooks ecosystem and brand
• Work with senior leadership to develop and implement strategies that make QuickBooks the brand that Accountants recommend to their clients and want to use for their own practices
• Help teams incorporate Accountant insights into innovation initiatives, go-to-market strategies and product roadmaps
• Inspire teams with Accountant research to help break organizational assumptions. In other words, ensure that we do not become myopic
• Deep curiosity about uncovering game-changing insights
• Passionate about small business and winning in the marketplace
• Knowledgeable about brand building and brand measurement
• Ability to connect insights to product strategy
• Ability to distill research findings into high fidelity, concise, and compelling presentations, data visualizations, and/or infographics
• Ability to work in a scrappy way to get to answers quickly, the ability to work in a more considered/diligent way, and the wisdom to know when to go fast and when to go slow
• Ability to connect the dots for a more strategic point of view
• Strong oral and written storytelling skills
• Great interpersonal skills to collaborate with a wide variety of colleagues in different disciplines
• Minimum of 5 years of research experience (e.g., market research, customer insights, competitive research, experience design research, etc.)
• Desire to have fun while creating top-notch work that has an incredible impact
• Work with team members and stakeholders to understand business questions and develop and execute associated analytic plans to help address them
• Provide thought leadership on how to use statistical techniques to improve Microsoft’s Customer Experience measurement program, supporting our efforts to incorporate and understand various types of data (e.g., survey, telemetry, social intelligence, and business metrics)
• Lead efforts to ensure that metrics being reported are representative of and correlated to the satisfaction goals and business outcomes we are striving to achieve, using advanced analytic and statistical techniques
• Direct and manage supplier network on the execution and reporting of advanced analytics projects
• Contribute to building a research consulting organization that delivers actionable and relevant insights that drive tangible business outcome
• Drive continued efficiencies and innovations across tools and programs
• Background and experience in univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis, etc.) is a must have skill
• Proven ability to work with large, more unstructured data (e.g., social intelligence, telemetry, etc.)
• Lead development, design and management of quantitative and qualitative marketing research studies in traditional, new and evolving methodologies. To include brand health tracking, testing creative concepts and monitoring marketing communications results. S/he to remain fully informed on market trends, new research methodologies in order to implement best practice research methodology
• Collaborate with key internal and external stakeholders to gather needs and requirements, develop hypotheses, and design and implement robust research solutions to support the identified needs
• Manage entire market research process and budget to meet defined business objectives to include the following: select the appropriate research methodology, identify and effectively manage vendors, lead design and development of research questionnaires and moderator guides, analyze and report results and make actionable recommendations
• Construct and deliver written reports of the research findings in a variety of formats (reports, PPT, including visualization of data and findings), formulate recommendations, and effectively present/communicate the learnings to a range of audiences
• Apply creativity in identifying, mining and analyzing secondary research data for new insights and opportunities. Find, qualify and blend data from a variety of primary and secondary sources to uncover insights and make strategic or tactical recommendations
• In this role, he/she will use excellent communication skills to collaborate with marketing, analytic and business partners to
• Bachelor’s degree in a quantitative field (such as Math, Statistics, Economics, Computer Science) or business administration with a quantitative major
• 3-5 years’ experience in consumer market research. Must have a sound mix of research, analytics, business acumen and project leadership including demonstrated experience in
• Cross-functional project leadership across a mix of analytical and non-analytical peers
• Use of traditional quantitative, qualitative and new methodologies such as online bulletin boards social listening
• Leading design and development of questionnaires and moderator guides to ensure the necessary data is captured to deliver on project objectives
• Effective vendor and budget management to deliver on business and budget objectives
• Project leadership, collaboration and communication skills
• Strong organizational, attention to detail and process management skills
• Collaborate with internal stakeholders to define market research objectives, including reporting requirements
• Lead research projects independently and with colleagues
• Manage data on a tactical basis, while also delivering meaningful, actionable insights
• Apply appropriate statistical methods to analyze data
• Track and measure key performance indicators and business focus areas across multiple sources
• Analyze client and market feedback across various dimensions (e.g. client segments, geographies, business lines, etc.) to identify trends and attributes of success
• Design and visualize quantitative results and qualitative analysis via data visualization tools
• Liaise with internal and external technical support leads to ensure consistency and accuracy of all measureable data
• Liaise with internal and external technical support leads to develop ways to enhance reporting efficiencies
• Develop and implement statistical algorithms/models to process and manipulate large datasets across a variety of sources for reporting and analysis
• Determine and document best practices and enhancement opportunities
• Advanced knowledge of MS Excel (formulas, pivot tables), data visualization software (e.g. Tableau, Birst, DOMO, Qlik); interactive presentation required
• Advanced knowledge of statistics and related analytic tools (e.g., SPSS/SAS using correlation, regression, text analytics and other marketing research methods)
• Experience with Business Intelligence software for prepping and integrating data (e.g. Alteryx, Business Objects)
• Experience in B2B Financial Services market research preferred
• Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations
• Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions
• Knowledge of and ability to utilize the processes, tools and techniques for gathering, analyzing, and communicating information about the competitive environment

Market Research Manager, Games Resume Examples & Samples

• Develop a deep understanding of our players, viewers and broadcasters
• Lead research projects to create relevant and timely insights that drives business outcomes in product development, marketing, and corporate strategy
• Manage vendor and internal partner relationships
• Own syndicated data sources and create market segment reports
• Manage the Amazon Game Studios customer panel to track ongoing brand strength and product awareness
• Coordinate qualitative studies including focus groups, ethnographies and playtest studies by leading the study design and owning final insights delivery
• Distill and triangulate qualitative and quantitative data, primary and secondary research into consumable, compelling and actionable written reports
• Experience in both quantitative and qualitative research methodologies, including segmentation, attitude and usage studies, positioning research, concept testing, ad testing, and user research protocols
• 5+ years in consumer insights, market research or related positions
• Excellent written communication and report writing skills
• MBA/MA in Economics, Psychology or equivalent industry experience
• Literate in game design and game development
• Research experience in a global context

Market Research Manager, Advisory Resume Examples & Samples

• Planning and conducting statistical analysis for survey research, data mining, and market experiments
• Play a vital role in all other activities of the Market Research Team, including planning, executing, and reviewing market research
• Significant primary market research experience (as vendor or client)
• Demonstrated ability to formulate and deliver insights that affect business results
• Ability to quickly understand and use a variety of data and analytic techniques to uncover a cohesive “story” that will help decision-makers take action; ability to summarize and “bottom line” research results in crisp executive summaries and recommendations
• Ability to understand business issues and translate them into metrics, research designs, and analysis plans
• Ability to collaborate closely with other functions, including other analysts, consumer analytics, product marketing, global market strategy, and operations
• Detail orientation and an analytical mind-set
• Solid track record in research project management, including experience with tracking studies
• Ability to prioritize and complete multiple projects with varying degrees of complexity simultaneously
• Strong written, presentation and oral communication skills
• At least 5 years of experience in technical field
• Undergraduate degree in business or related field
• 3 to 5 years of management experience
• Define, establish, develop and manage an approach to understanding social conversations that analyzes key performance metrics and competitive trending, instilling insight, accountability and consistency in how MSFT evaluates social media
• Work with internal/external stakeholders to understand business needs, process requirements and business problems and provide guidance on how to think/understand social metric movements. The outcome is to help stakeholders frame and understand the complex social world
• Recommend and lead changes to existing policies and processes that will result in improved efficiency and effectiveness of our resources
• Collaborate with all aspects of social technology team (3rd party platform, query development team and offshore reporting team to drive implement of key social analysis and measurements
• Manage multiple work-streams in a dynamic, intense, fast paced, results oriented environment
• 3-5 years in social analytics, business analytics, project management, strategy consulting, or business planning roles
• Advanced degree (MBA, Masters) in Marketing, Management Science, Applied Psychology, marketing, statistics, economics or relevant area preferred
• Strong leadership and collaborative skills
• Must possess strong technical project management skills, focusing on communication, collaboration and documentation
• Strong problem solving ability ranging from conceptualization to quantitative and modeling fluency
• Possess excellent organizational and presentation skills
• Prioritize and communicate studies for case studies, outcomes studies, and customer/user studies
• Communicate with clients to understand and document the business objectives
• Manage vendor relationships and activities
• Cultivate relationships with Marketing, Sales, and Product teams
• Select the most appropriate research methodology and techniques and design qualitative and quantitative research plans for projects
• Design research questionnaires and moderator guides, and oversee the fieldwork initiative
• Articulate findings to internal stakeholders using strong written and verbal communication skills
• Stay closely connected with stakeholders and provide reliable estimates of timing of deliverables
• 5+ years’ experience in market research
• Experience on market research provider side
• Conversant with quant and qualitative modes of primary market research
• Using market research to drive business results
• Aware of key methodologies, and potential companies to conduct research
• Experience in segmentation, customer satisfaction, key purchase driver analysis
• Likes to work cross functionally
• Coach and a player
• Experience with standard market research statistical methods, ranging from cross tabs to regression to conjoint analysis
• Highly comfortable with market research statistical and analytical methods
• Can help decide whether to do research internally, or outsource, and help negotiate and manage any outsourcing work
• Strong market research background, including the ability to explain market research concepts to others
• Ability to create effective PowerPoint presentations, tailored for audience
• Contribute to robust Integrated Commercial Planning
• Help team to drive Joint Business Planning with Key Customers
• Scan (Off-take) Sales Reporting
• Optimize Nielsen Homescan and Shopper Trends Reports
• To help drive BBNW - 'Win with Shoppers'
• Coordinate and integrate Research Needs
• Integrated Analysis Report - To integrate shopper with consumer insights from available research studies
• The identification of market opportunities that will provide the foresight for innovation across service, value, price, products
• The development of meaningful SMB customer segmentation that can be used across all SMB functions for product and marketing targeting
• The optimisation of new product and innovation propositions by validating concepts with customers and prospects that will inform best practice go-to-market strategies
• Support and strategic direction around adhoc special business projects as required
• Lead research on gaming buying behavior, purchase funnel, and brand tracking
• Perform analysis that generates insights addressing key business issues
• Interpret business implications of research finding and report findings to stakeholders
• Work closely with Xbox Product Marketing, Integrated Marketing, Audience Marketing and Regional teams
• Coordinate with Central Market Research on Brand and Product tracking research
• Partner with Data Scientist in CDnA to join attitudinal and behavioral data sets for gaming
• Present and publish key market intelligence insights and measurements on a regular basis to constituents
• Manage research studies using an array of qualitative and quantitative methodologies and emerging innovative research techniques
• Bachelor degree in marketing, social sciences, consumer psychology, or related field required
• 5 years of experience in research management, account planning, product management and/or strategic planning, on the agency and/or the client side
• Proven project management, excellent analysis and research skills, and capability to analyze large amounts of data from varying sources and map it to business decisions
• Strong quantitative analytics skills
• Market knowledge of gaming industry for Console and PC gaming platforms
• Ability to work collaboratively with other product divisions on cross platform initiatives Strong communication skills, written and verbal
• Work effectively in a fast-paced, rapidly evolving environment
• Align and execute brand learning plans in partnership with multi-functional teams
• 5+ years of consumer insights experience
• Demonstrated examples of personal leadership leveraging consumer insights/research to develop story for brand
• Strong influencing skills, and ability to work effectively with all levels of business team management
• Ability to coach others and build organizational talent relative to market research and strategic thought
• Working knowledge of technical market research skills, and having managed qualitative, quantitative research
• Strong analytical skills - familiar and able to analyze secondary data (retail sales and Nielsen homescan)
• Demonstrated experience managing a broad spectrum of research methodologies
• Proven ability in translating data to actionable recommendations
• Proven ability to integrate data from different data sources to provide clarity and direction to multi-functional team
• Experience in brand building (positioning, architecture development), innovation and commercial execution
• Undergraduate degree. MBA preferred

AVP Market Research Manager Resume Examples & Samples

• Gain a deep understanding of the challenges and opportunities facing our business through partnership, active listening, and thoughtful questions
• Collaborate on structuring effective and efficient research plans that will meet the strategic needs of our business
• Execute and manage multiple research products simultaneously, prioritizing when necessary to maximize available time and budget
• Efficiently and professionally manage external research vendor relationships partnering with our vendors on design and analysis
• Summarize research findings and formulate recommendations, integrating additional data sources (competitive intelligence, media findings, customer behaviors, etc.), when appropriate
• Communicate findings and recommendations to business partners across a matrixed organization
• Coordinate and lead qualitative and quantitative research projects, ensuring methodological accuracy and soundness of results
• Further develop their understanding of research methodologies and the landscape of vendor partners; identify ways to test and deploy new and innovative tools/techniques to ensure cutting-edge learnings
• Build strong partnerships with internal stakeholders as well as external stakeholders to ensure alignment and consistent access to our best thinking on relevant topics
• Develop compelling, results-oriented recommendations and communicate those recommendations in both written (PowerPoint) and verbal forms
• Passionate about understanding consumer behavior, with a strong desire to join a dynamic, engaged, and high-achieving team
• Excellent listening and consultative skills
• Direct experience structuring, fielding, and managing qualitative and quantitative custom research projects – either with a research supplier, or corporation
• Ability to think creatively and place him/herself “in the shoes” of our customer
• Rigorous attention to detail with strong project management, budgeting, and time management skills
• Mastery of Microsoft Excel and PowerPoint, with a proven ability to crisply communicate complex ideas
• Strong interpersonal, writing, and presentation skills
• 5+ years of relevant professional experience
• Direct primary market research experience (client or supplier side)
• Identify and evaluate key industry trends to identify research opportunities
• Design, manage, and analyze primary research studies designed to test hypotheses, gain consumer/customer insights, and drive thought leadership on new and innovative trends in digital advertising
• Close collaboration across sales, marketing, and business teams to conduct/assist with research projects that are co-managed with ad agency partners and direct clients
• Manage the process of creating RFPs, seeking vendor proposals, and effectively selecting vendors based on several criteria to produce quality research deliverables
• Manipulate and analyze large data sets to understand and report on research survey results
• Analyze and incorporate findings from third party research publications, industry data, and competitive actions into research analysis
• Translate research findings into business insights and investment priorities
• Package research for co-marketing opportunities to promote Bing’s thought leadership across the industry
• Effectively communicate recommendations to across functional teams, senior management, clients, and partners
• Creating structure and definition around uncertain, complex and/or ambiguous business problems
• Considerable practical experience in quantitative and qualitative analysis
• Strong interpersonal, communication, and presentation communication skills. Must be able to clearly explain technical concepts and implications of analysis to a wide audience
• Experience conducting & managing multi-faceted market research programs including study design, vendor management and project management
• Understanding consumer marketing, media, and evolving advertising needs
• Experience in web search or online advertising, including search, contextual and display advertising preferred
• Experience using statistics tools such as R, SAS, STATA, or SPSS preferred
• 5+ years of market research experience in or marketing consulting
• MBA or PHD in marketing, research, or statistics preferred
• Uses an enterprise survey software platform to execute all facets of surveys
• Responsible for survey research, survey design, survey programming, analysis, results reporting and presentation of survey results
• Responsible for querying segmented survey particpant lists from contact/sales intelligence tools
• Works with internal client teams to build lists of survey participants and to grow these over time
• Tests surveys to ensure that they function as desired and will provide the correct survey experience for participants
• Sets up survey invites, reminders, email resends
• Leads Black & Veatch effort to participate in the annual ENR surveys including project management of survey submission for whole company
• Responsible for flawless project delivery. Ensures quality control of all deliverables by ensuring adherence to process for all facets of survey and results analysis
• Ensures that senior team members and/or senior leadership are involved at all relevant points of the ENR project as per procedures
• Accountable for maintaining, reviewing, and updating results documentation and key project documents throughout each survey period (e.g. timeline, checklists, requirement documents, survey results, etc.)
• Identifies, communicates, and resolves project issues and changes (including impact to timing/scope) that require attention or action of project team members
• Assists with presentation of insights/observations
• Serves as the day-to-day internal client contact for surveys throughout the duration of the project for defined project phases, from design and development through delivery of results
• Evaluates methods and techniques for developing solutions related to survey execution
• Communicate issues and changes requiring attention or action to project team members (including risks and opportunities)
• Recognizes opportunities for continuous improvement and implements changes
• Determines appropriate way to handle low participant rates or other sampling issues
• Provides reports or other documentation related to each survey that may include spreadsheets, slide presentations, graphs or other data presentation formats
• Participates in planning and scheduling to establish deadlines and ensure timely completion of independent tasks
• 5-8 years relevant experience with all facets of executing enterprise surveys
• Demonstrated experience with web-based survey applications
• Demonstrated experience using Survey Panel Management software to develop and grow survey participant database
• Troubleshoots technical issues, logs issues and works to identify solutions/workarounds
• Communicate and collaborate with Product Marketing/Product Management to understand and document research requirements
• Recommend/select the most appropriate research methodology and techniques
• Design and execute innovative quantitative and qualitative research to support the marketing organization
• Translate research findings into actionable insights that will establish product market fit, shape positioning and messaging, and development of product level narratives

Customer & Market Research Manager Resume Examples & Samples

• Design and conduct customer research, both quantitative and qualitative, that helps us understand the market and our customers’ needs
• Identify and explore new opportunities to bring customer feedback into the product lifecycle, understanding the customer journey from awareness through purchase and product usage
• Design and conduct qualitative studies, including focus groups and interviews
• Work with product marketing to identify key areas of drop-off in the customer journey and and craft research plans designed to gather insights to address those areas
• Help test marketing messaging, positioning, and collateral with customers and prospects
• Identify and explore new opportunities through creative research methods to help define go-to-market, customer needs, vision, and strategy
• Collaborate closely with product researchers, designers, product managers, data scientists, marketing and operations managers, and engineers to ensure research you deliver is integrated into every aspect of the customer lifecycle and provides a holistic view of our users
• Adapt and innovate research methods to meet needs of the business by delivering high quality insights in a fast paced work environment, and by contextualizing for specific use cases
• Help people across the Uber for Business team understand the needs of businesses across business buyers, riders and drivers
• BA/BS degree in Statistics, Psychology, Computer Science, or a related field, or equivalent practical experience
• Experience in a product development research setting
• 5-7 years of relevant research experience =Track record of demonstrating excellent command of research questions within a given domain and of technical tools for the analysis of data within that domain
• Previous experience driving research programs that have had a lasting impact on marketing, product and design decisions
• Up-level CMR’s insights, influence, and consulting competencies
• Lead and advance the adoption of best practices specific to the product/service lifecycle
• Lead an innovation program to capture, archive, reward, and scale innovative research and analytic techniques
• Identify, catalog, and develop best-in-class market research methodologies and data analytic techniques
• Provide research support and consultation on key business issues and lead research-on-research intiatives
• Form and maintain relationships with suppliers to stay abreast of innovative approaches and better support colleagues in selecting partners for specific lines of work
• Collaborate to ensure that best practices on such procedures as sampling, weighting, scale development, and measurement are evolved, understood, and adopted across CMR
• 8+ years of market research experience
• 5+ year business experience - with a specific preference for individuals with market research supplier-side experience
• Extensive and up-to-date knowledge of a breadth of research methods including survey research and qualitative methodologies
• Thrive in creating, building, and driving projects to conclusion; being smart about leveraging what is available but also envisioning what isn’t
• Proven ability to build and roll-out organizational programs; strong project management and organization skills
• Experience leading or managing innovation programs or processes
• Strong measurement and multivariate data analysis skills
• Technical agility - able to learn new tools and apply the best tools to solve problems including proficiency with Microsoft Office applications and SPSS/SAS/R or equivalent
• An MBA or advanced degree is preferred
• 1 additional year of experience in lieu of an advanced degree
• Business consultancy experience a plus
• 4-5 years' of total experience in Market Research, Analytics or related fields
• Ability to frame a project, develop hypothesis, synthesize multiple data sources into compelling stories
• Experience in using technology to improve efficiencies in reporting and Business Intelligence (Cognos, Excel, and Tableau)
• Proven ability to lead and provide project management support
• Demonstrated ability to complete quantitative and qualitative analysis
• Superior writing, communication (verbal and visual), and presentation skills
• Proven ability to conduct and/or analyze research related to consumers, industries and competitors
• Experience with NPD, Nielsen, or other syndicated market research preferred
• Provide senior executives, product and marketing teams with market and consumer research to support strategy and product development
• Develop approaches and oversee qualitative online and offline research including usability and focus groups
• Design, program, manage, analyze and report on internal audience surveys and third party panel surveys on multiple platforms, including mobile devices, PCs and OTT
• Work closely with Data Science teams to ensure proper tracking of our sites and apps in syndicated measurement tools; eg comScore, Nielsen
• Investigate and resolve data tracking issues with syndicated measurement tools
• Manage CBS Digital Media taxonomy in third party tools such as Nielsen and comScore
• Partner with sales research to assess syndicated and develop proprietary advertising effectiveness measurements
• 7-10+ years CI experience required, 4-8+ years in primary research preferred. Experience with 3rd party data sources (e.g. DRG, Competiscan, Mintel). Knowledge mgmt and data visualization,Health related experience preferred. Bachelor's degree (e.g. Marketing, Business, Library Science are a plus
• Marketing/Market Research/4-6 Years
• Marketing/Competitive intelligence/7-10 Years

Digital Market Research Manager Resume Examples & Samples

• Act as primary contact for vendor on all studies. Manage study process from proposal through writing of the topline
• Guide the communication testing program through understanding business needs, to planning, execution, and sharing results
• Establish research testing standard process and best practices
• Act as the communication testing expert for research department by providing protocol, best practices and guidance to consumer insights team
• Create measurement strategies (testing, benchmarking, future implications)and communicate insights across the digital organization
• Develop annual performance reviews for aired TV and digital ads
• Develop meta analyses across digital studies to look for insights that guide digital and advertising development best practices
• Be a strategic partner to stakeholders by sharing insights and influencing development of communication executions and creative best practices
• Work with CMI Media Insights partner to create validations and establish end-to-end insights and testing protocols
• Manage project budget
• 5 or more years of experience in Market Research
• 7 or more years of experience in Market Research preferred
• Acting as a consultant to senior executives, using your thorough understanding of our customer experience to highlight opportunities for improvement
• The ability to effectively work across multiple teams at a senior level
• Proven stakeholder management skills, and the confidence to influence projects from an early stage

Related Job Titles

• • Attained 99.9% and 97.8% crash free users in iOS and Android using crash analysis techniques
• • Identified and drove initiatives utilizing complex data sets to deliver 15% contribution margin
• • Reduced 0.5 headcount via process automation projects using VBA Macros
• • Maintained 99.5 % quality level for over a year and a half
• • Reduced loan funding time from an average of 2 days down to less than 4 hours
• • Provided business analysis consulting to 12 state agencies
• • Updated 50+ regional contract templates to avoid legal ambiguity
• • Maintained a strong vendor relationship resulting in 15% cost savings
• • Performed analysis to discover growth opportunities for the R600 Milllion JSE equity markets
• • Designed a Mobile SDK for 2 Major versions
• • Designed a 6- month rolling cash forecast for the business
• • Supported +10 strategy definition, change management and cost-cutting projects
• • Managed platform integrations with 7 partners and 4 Banks
• • Promoted after only 4 Months to full-time position from internship

5 Market Research Resume Examples & Guide for 2025

Market research plays a crucial role in understanding consumer behavior and market trends. When crafting your resume, highlight your experience in data analysis, project management, and effective communication. Consider incorporating abilities such as statistical analysis, market segmentation, and proficiency in research tools. Additionally, emphasize your successful campaign outcomes and your capacity to translate complex data into actionable insights.

All resume examples in this guide

Traditional

Written by Volen Vulkov

Resume Guide

What our market research resume guide will teach you, how to write a market research resume, what should go in a market research analyst resume header, overlooking your market research analyst resume summary would be a mistake - here’s why, how to make an effective market research resume experience section, student or entry-level here are tips for your market research analyst resume, market research skills on your resume - best practices, should i put an education section in my resume, how to include certifications on your market research resume, what are the key tricks to write a perfect market research resume.

Your superpowers can compress dense reports into insightful bite-sized data.

Crafting your market research Analyst resume for this job should be no different!

Yet, another application comes and goes with no callbacks.

You thought you got it all in the bag - your statistical insights, data evaluation principles and implementation skills have no match.

But, what really happened is that the recruiter never got a chance to read through your resume.

They saw the same overused duty list with no actual numbers and results .

Our market research Analyst resume guide is a good place to redo an unsuccessful resume.

It will take you roughly 10 minutes to know what you’re missing out.

• Which are the 6 specific resume sections for a market researcher resume.
• 9 market researcher resume examples that will underline role-specific skills and traits that recruiters look for.
• How to showcase your education, experience, certifications, and achievements relevant to the industry.
• How to highlight your competence relevant to market research even if you don’t have related experience yet.
• How to layout and optimize your resume sections so that recruiters can pick up the important things.

You’re a market research Analyst.

At the end of the day, how you handle, collect, crunch and interpret large data and numbers is what’s going to wow the recruiters.

So, don’t waste your chance to show those skills by using a premade template you found by doing a 5-second Google search.

If anything, it undermines your research proficiency.

Focus instead on bringing the maximum value in the following important market research resume sections .

these 6 market research analyst resume sections make the difference

• Professional summary
• Scope of experience (coupled with numbers and results)
• Relevant skills
• Certifications
• Education section

What recruiters pay attention to in your market research resume

• Experience in SWOT analysis
• Communication and presentation skills
• Knowledge in data collection methods
• Ability to interpret data and translate them into actionable items.

Whoever is in charge of checking your resume, they will have to go through your header.

That’s why it's important to get it done right.

To fully leverage on the power of a concise resume header , you mustn’t omit the following information below under any circumstances from your market research resume.

• Your location (City + State/Country is enough)
• Your current job profile
• Contact data (professional email & a phone number)
• Related links (personal website/LinkedIn profile)

Below you will see two examples of resume headers - one of them taking the upper hand on the other.

2 market research Resume Header Samples

You see, just by including a LinkedIn profile and at least one more contact entry, this candidate takes the lead over who gets the job.

Don’t miss your chance by dropping off relevant links like your LinkedIn profile or portfolio.

Take a pause.

Go back to the job description, and read it through.

You’ll soon start seeing a pattern:

• Collecting data on consumers and competitors.
• Consolidate information and turn them into actionable items, reports, and presentations.
• Analysis of statistical data using traditional and modern methods.
• Interpretation of data and making recommendations.
• Remaining fully on-loop with current market trends to implement the most relevant and effective practices.
• Thorough understanding of SWOT analysis (strengths, weaknesses, opportunities and threats analysis)
• Evaluate methodology and data to ensure accuracy of releases.

Now, don’t make the mistake by going all blindly and write the first thing that comes to mind in your resume.

2 market research resume summary examples

This summary attempts to make a statement but falls flat at the end. It won’t impress the recruitment manager because:

• It didn’t feature any of the specific skills that the candidate possess.
• Claim is not backed by simple data.
• Generic description that doesn’t resonate the candidate’s actual competence.

Frankly, it doesn’t look that the candidate made any effort to understand the job description.

Let’s do it right.

Summary statements should create a lasting impact with minimal word count.

The best way to do that is by focusing on the professional milestones you’ve achieved.

Recruiters can, at a certain extent, estimate your competence without having to go through your entire resume.

Market research is a job that deals with numbers. In this industry, real numbers will make a great impact.

Top market research analysts don’t strictly come with marketing-only background.

If you performed quantitative expertise in statistical data analysis in a related field, you may very well be ahead of other candidates.

Thus, candidates in the following occupation would prove to be strong prospects for the jobs.

• Mathematicians and statisticians
• Public research analysts
• Survey researchers
• Cost estimators
• Advertising, promotions, and marketing managers

The question is, what goes in your experience bullet points? Two words: numbers and results.

Include figures and estimates that could measure the amount of success you’ve had.

Let’s get you started with a few cases:

• Did you gather consumer data from 5 different markets and presented 100+ report pages and briefs to C-level?
• Have you identified a pattern in consumer behavior that saved your company $100K a year?
• Did you identified potential new markets for your company, leading to an MRR increase of 15%?

When it comes to a job that entails in-depth analysis and mental gymnastics like market research Analyst, numbers can quantify your competence.

2 market research analyst resume experience examples.

• • Conducted primary market research through in-person interviews
• • Designed and organized a CRM training curriculum for the management team and the employees
• • Conducted in-depth analyses of competitors
• • Made changes to existing Input module

Yes, we agree with you.

It looks comprehensive and provides a thorough breakdown of the candidate’s responsibilities.

But, does it make an impact? We beg to differ.

If anything, it ends up sounding like the rest of the candidates vying for the position.

• • Conducted primary market research through in-person interviews with over 50 wholesale and 20 retail stores
• • Increased customer satisfaction from 80% to 95%; designed and organized a CRM training curriculum for the management team and 20 customer service employees by conceptualizing and renovating existing CRM program
• • Conducted in-depth analyses of competitors and +20 end-markets
• • Made changes to existing Input module which saved close to 2 days of manual work

Real numbers can quantify the candidate’s expertise and competence in the role.

In market research, numbers count - your resume should show that too!

Are you fresh out of college?

Or do you want to kickstart a career in market research, for a change?

Here’s what you should keep in mind:

• Identify the must-have skills and experience for the market research job you’re eyeing. Is it designed for someone with experience in survey designs? Data analysis? Data collection method? Interpretation and intervention?
• You may not have held the exact market research Analyst position, but chances are, you might have performed relevant tasks in the past. Occupations in the field of Statistics, Marketing, Economics, etc may have similar responsibilities that demonstrate those.
• Find the right experience in your previous work and highlight it in your resume. Break it down precisely in the same language as the market research Analyst job description used.

If you’re making an entry-level resume, your job experience may not hold up on its own. Your skills section will be equally as important.

Ultimately, your skills section should match the exact requirement of the job, as stated in the job description.

Market research utilizes plenty of tools under its sleeves, due to the fact that the job deals with a lot of data.

For jobs like market research, relevant skills come in two categories: the technical skills and soft skills.

• Mixing both technical and soft skills in a single section will make it harder to read for recruiters.

Showing your tech skills on the resume properly

This is a very straightforward layout that features a candidate’s market research technical skills, and it should be for one good reason - it’s easy to scan.

Other than showing how equipped you are for the job, including job specific technical skills may get you past the automated gatekeeper of recruiters (ATS for short) .

Here's a list of 15 important tech skills for market research analyst resumes

• Simplymeasured
• SurveyMonkey
• SPSS - by IBM
• Omnia Pricewatch
• MySurveyLab

How to build your soft skills resume section

Soft skills isn’t just about being able to “work under pressure” or being a “team player.”

Those generic soft skills may work for the average 9-5 jobs, but market research isn’t just any kind of job.

Here, recruiters may not take you seriously unless you embed some practical examples you’ve used those skills to complete a task.

9 market research analyst soft skills

• Critical thinking
• Attention to detail
• Methodical approach to work
• Presentation
• Team management
• Collaboration
• Cultural trends

Market research Analyst job need at least a bachelor’s degree. Add an education section to your resume and compliment it with some coursework , volunteering or any related projects you have been a part of, while studying.

There is no specific degree to be qualified for this profession, but candidates with the following degrees find success in this field easier:

• Computer Science
• Social Sciences
• Communications

High caliber research positions will require a master's degree in the above field. Proven expertise in math and analytical skills are also essential.

If you have an unrelated degree, you can simply mention it but you don’t necessarily have to provide details.

Having a certificate in such cases, will matter more.

Most of the time a certification is voluntary, and many professionals find their way to this field with degree not directly related to market research.

However, if you want to have a solid proof of your professional competency in this field, pursuing one will be extremely beneficial for your credentials.

Most often, recruiters know the relevance, value, and reputation of these certifications to market research, so you don’t have to provide too many details.

However, make sure to include the name, the issuing institution, as well as the year you took it.

Top 5 market research analyst resume certifications

• Professional Researcher Certification (PRC)
• Certified Research Analyst (CRA)
• Certified Research Expert (CRE) - for market researchers with 1 year experience.
• Certified Research Professional (CRP)- for market researchers holding leadership and management roles, with minimum 3 years experience.
• Graduate Certificate in Marketing Analytics and market research
• Post Graduate Certificate Program in market research And Data Analytics
• Certificate in Market and Social Research Practice

To wrap it up, these are the main points to remember when writing a market research resume:

• When writing a summary, focus on the professional milestones you’ve achieved and the main expertise and methodologies that propelled you to reach it.
• Numbers can speak volumes about your competence - write them down!
• Your skills should match the exact requirement of the job, as stated in the job description.
• Generic soft skills are useless. Market research need individuals who are great thinkers - your soft skills should show that.
• You don't need a degree in market research, but more lucrative market research jobs will need one or a certification.

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Market Research Manager Resume Sample

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Work Experience

• Integrate and Translate market research insights into opportunities and strategies that shape decisions and drive organizational action for the ARD Business Unit, its portfolio of products, life cycle management initiatives and pipeline development products
• Leads the creation and implementation of all market research functions and measurements, including surveys, dissemination, analysis, insights and communication
• Drives, as well as creates, the development of procedures and codes of conduct for market research
• Develops and presents recommendations for marketing programs and distribution channel opportunities based on results of analyses
• Conducts and communicates competitive research on markets
• Knowledge of and the ability to implement a wide range of quantitative, qualitative and desk-based techniques for market research
• Data management and computational skills
• Familiarity with building and analysing business cases
• Strong project management skills (methodology, tools and reporting)
• Strong time management and prioritization capabilities
• Experience in operational market research and/or market analysis roles
• Market research qualifications from reputable educational or industry institutes
• Practical experience implementing various quantitative & qualitative market research approaches
• Experience with database systems (e.g. Access) and statistical tools (e.g. SAS)
• Reports to the Director, ARD BI/Analytics
• Works in close collaboration with key cross-functional stakeholders
• Act as an enterprise Voice of the Customer subject matter expert for the Branch and ATM channels’ customer satisfaction tracking studies
• Set strategic vision for and evolve customer satisfaction tracking studies to be best in class
• Lead quantitative customer survey tracking programs, analysis of secondary and database analysis, including building out measurement programs through the customer lens and refreshing programs as needed to provide a more holistic assessment of the ban
• Increase the effectiveness of our Voice of the Customer consumer programs by growing information sources and providing timely, insightful analysis and actionable recommendations to profile and define market opportunities
• Synthesis: Synthesizes results through acquired market research knowledge and experience, presenting most impactful and relevant findings to business partners in an organized and understandable framework
• Experience in Market Research
• Strong experience in a Senior Market Research role
• Problem solving skills, with an ability to blend technical knowledge with business acumen
• Strategic mindset and experience in proactive problem solving with a focus on market dynamics

Professional Skills

• Strong written, oral communication and presentation skills with excellent interpersonal and facilitation skills
• Strong analytic skills with experience in statistical modeling and analysis—including probabilistic, multivariate, and choice models
• Excellent verbal and written communication skills with experience in preparing detailed reports and presentations
• Excellent leadership skills, particularly demonstrated in situations without positional authority where influence is required to deliver results
• Strong verbal and written communication skills to effectively convey learning and actions to take
• Excellent planning and organising skills with the ability to formulate and clearly articulate a plan of action
• Strong writing and logic skills

How to write Market Research Manager Resume

Market Research Manager role is responsible for presentation, analytical, research, excel, business, powerpoint, analysis, software, interpersonal, microsoft. To write great resume for market research manager job, your resume must include:

• Your contact information
• Work experience
• Skill listing

Contact Information For Market Research Manager Resume

The section contact information is important in your market research manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

• First and last name
• Telephone number

Work Experience in Your Market Research Manager Resume

The section work experience is an essential part of your market research manager resume. It’s the one thing the recruiter really cares about and pays the most attention to. This section, however, is not just a list of your previous market research manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular market research manager position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Market Research Manager resume experience can include:

• Extraordinary writing skills, visual storytelling skills and presentation skills
• Strong affinity to figures and analytical skills and ability of working independently and effectively
• Proven Project Management Leadership experience with demonstrated success in prioritizing and balancing multiple projects in a fast-paced environment required
• Strong project management skills, delivers on time
• Influencing skills – ability to package and present analysis and recommendations to executives and in large groups
• Demonstrated experience managing third party suppliers

Education on a Market Research Manager Resume

Make sure to make education a priority on your market research manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your market research manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

• School you graduated from
• Major/ minor
• Year of graduation
• Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Market Research Manager Resume

When listing skills on your market research manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical market research manager skills:

• Has strong implementation skills, the ability to meet deadlines, is able to prioritize effectively
• Shows strong quantitative skills and can manage competing priorities
• Strong interpersonal skills and proven ability to work in complex, collaborative environments
• Strong data visualizations skills to convey information and results in a clear and intuitive manner using tools such as Tableau
• Solid business problem framing skills
• Strong written and oral communication skills and a track record of producing results in a team environment

List of Typical Experience For a Market Research Manager Resume

Experience for senior market research manager resume.

• Strong interpersonal and relationship management skills, with ability to effectively navigate across all levels of organization required
• Strong listening skills to ensure understanding of issues and in working through the best outcomes
• Good time-management and organizational skills
• Possess excellent organizational, written and verbal communication skills
• Strong analytical skills to ensure market information is interpreted correctly
• Strong skills in supplier/vendor management and budget management
• Strong project management skills and an ability to work with cross functional teams to establish deliverables and timelines

Experience For AVP Market Research Manager Resume

• Agency- and client-side experience skills
• Excellent written and verbal communication skills with the ability to communicate complex information clearly and succinctly
• Moderating and focus group skills
• Market research experience including coursework, educational experience, or internships
• Experienced in unlocking consumer and marketplace insight and trends, innovation and strong business performance
• Expert ability to effectively use a computer, including MS Office suite and web browsers
• Well-developed interpersonal skills to build positive working relationships with management and is a team player

Experience For Market Research Manager, Senior Resume

• Work effectively in cross-functional teams and leads through others
• Superior Microsoft Office (Excel and Power Point) skills
• Quantitative and analytical skills - Knowledge of GIS Technologies and Software Platforms
• Develop and present high impact, polished summaries of research studies to clearly and effectively communicate key findings to internal stakeholders
• Excellent presentation skill in English
• Exceptional interpersonal and confident communication skills, including presentations and public speaking
• Exceptional strategic thinking skills with an ability to tie insights back to practical business implications
• Entrepreneurial spirit and proactive problem solving skills and a willingness to ‘figure it out&#8217

Experience For Market Research Manager, Games Resume

• Create and maintain strong and effective client/business relationships
• 3 – 5 years of market research experience or experience in a relevant industry or functional area
• Collaborates effectively with colleagues, listens to understand various points of view
• He/she demonstrates excellent communication and partners collaboratively with business teams to drive these initiatives into action
• Strong track record of leadership in high performance consumer packaged goods environment
• Experience with a good mix of quantitative and qualitative methodology
• Presentation skills; ability to present information in one-on-one, small group situations, or via online platforms
• Cross-functional collaboration skills to accomplish activities

Experience For Customer & Market Research Manager Resume

• Operate and prioritize in a fast-paced and highly collaborative environment both independently and as a member of a team
• Experience in working with cross-functional teams and demonstrated acumen in market analysis, competitive landscape assessment
• Analyze complex data, extract business relevant information and communicate findings effectively throughout all levels of the organization
• Experience defining the scope and issues for market research, developing and executing project plans and managing multiple tasks simultaneously
• Experience of creating productive working relationships with key partners outside of the Marketing function
• Experience using quantitative methods (e.g. Anova and Chi-Square) to explore and answer research questions using survey data
• Knowledge of and experience working with databases. A working knowledge of SQL desirable along with ethnographic studies
• Consumer Products Marketing Research experience with at least 5 years in Custom Survey research required
• Communicate list of ideas and gain consensus from Product Design, Product Management, Marketing and Sales on prioritization of business cases to be developed

Experience For Digital Market Research Manager Resume

• Strong project and partner relationship management (including agencies)
• Demonstrate superior creative thinking and significant judgement to lead cross-functional teams toward decisions with measureable/actionable impact
• Demonstrated success in influencing cross-functional teams and stakeholders
• Develop and execute consumer learning plans that identify and address critical brand priorities and knowledge gaps on the business
• Develop, execute and fully own consumer learning plans that identify and address critical brand priorities and knowledge gaps on the business
• Actively managing out-source vendors to ensure integrity and validity of results
• Hands-on experience programming professional survey software (e.g., Qualtrics, Confirmit, etc.)
• Experience with social media mining research tools
• Experience performing market research and data analysis

Experience For Market Research Manager, Advisory Resume

• Strong commercial understanding and ability to see the big picture behind the available data
• Experience of focus group interviewing
• Experience of leading online surveys
• Experience in conducting data analyses that establish and document a business case
• A proven track record of delivering actionable, research driven insights to business leaders
• Experienced in working with cross-functional teams to develop new products in a structured, Gated process environment
• Experience in strategic analytics including Secondary and Industry data analysis with expertise in Market Research and Competitive Intelligence
• BS in Business or related field, with 5+ years of experience in an analytical role

Experience For Market Research Manager Pharma Emerging Markets Resume

• Strong market sense, logical approach
• A highly motivated leader who’s eager to learn, ready to work hard, and has the ability to devise an effective solution in unstructured situations
• Experience in a research environment
• Experience in market research agency or within the company in market research department
• Experience working with IRI, SPINS, Nielsen scanner and syndicated data sources to guide business decision making
• Lead and manage projects from design through completion working with clients, contractors, internal resources and your own experience and initiative
• Demonstrated ability to guide the research execution delivering highly actionable results tailored to specific business needs
• Exceptionally well-organized, detail-oriented, quality focused and effective at multi-tasking in a dynamic environment
• Knowledge of the natural products industry either through personal values and lifestyle choices or professional experience

Experience For Enterprise Market Research Manager Resume

• Relevant work experience, either client-side or with a professional services firm
• Demonstrated ability to synthesize and interpret a range of qualitative and quantitative research results in order to drive unique strategic insights
• Strong familiarity with digital media/broadcasting/content genre
• Experience and understanding of customer and digital audience research, tools and challenges
• Implement real time feedback channels that support client experience improvements
• Survey instrument development experience
• Working knowledge of business analytics and syndicated services (including marketing mix, pricing analytics, IRI/Nielsen POS and panel applications) required
• Understanding of marketing processes and approaches for the building industry
• Driving ‘proactive insight analyses’ and flash polls to help drive insight around emergent business planning research needs

Experience For Market Research Manager CV Befristet auf Monate Resume

• Designing and programming surveys in-house
• Specifying and selecting sample from third party sources
• Fielding and managing in-house surveys
• Writing discussion guides and moderating focus groups
• Building/managing a customer research panel

List of Typical Skills For a Market Research Manager Resume

Skills for senior market research manager resume.

• Demonstrable years of experience in financial services ; Excellent business acumen demonstrated through roles of increasing responsibility
• Utilizing project management skills to ensure that project deadlines are met
• Experience in developing and presenting strategic recommendations in an easy, engaging and effective manner to a senior-level audience
• Proven experience in data analysis and mining, regression analysis, customer profiling, and segmentation analysis
• Provides ecosystem perspective: improves the customers' experiences by understanding what's important and driving priorities to improve
• Expertise in Excel or SPSS, intermediate Microsoft Office skills, including PowerPoint, are required
• Extensive computer skills including Excel, Word and PowerPoint
• Research or strategy consulting work experience, preferably 4 or more years of technology industry experience

Skills For AVP Market Research Manager Resume

• Excellent planning and project management skill
• Effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames
• Leadership, cross-group collaboration and Influence skills
• Working closely with CMR’s platform team to establish and operate infrastructure needed to support long-term measurement evolution
• Measuring and reporting on the effectiveness of research investments and programs
• Developing strong working relationships with internal teams and external partners
• Experience working on or consulting for CPG brands and supporting brand management decision making with data and insights

Skills For Market Research Manager, Senior Resume

• Media planning/buying experience including research support
• Experience managing and developing direct-reporting employees
• Experience in hands-on involvement in planning media and marketing budgets using customer and market data analysis
• Progressed experience in Market Research, preferably in a consumer marketing or manufacturing company
• Experience managing research vendors and developing request for quotes (RFQ’s) for large market research programs
• Experience working with and analyzing large data sets
• Market research experience in or marketing consulting
• Solid understanding of marketing research techniques both quantitative and qualitative is required

Skills For Market Research Manager, Games Resume

• Client-side experience (working within a company to buy or field research, instead of selling it from a market research vendor)
• Analytical, yet creative thinking, to enable effective decision making
• Some experience working with large data sets and using Tableau, or a similar data visualization tool
• Some client side experience (working within a company to buy or field research, instead of selling it from a market research vendor)
• Experience working at agency or consulting/research firm

Skills For Customer & Market Research Manager Resume

• Experience with digital marketing and/or television advertising
• Experience gathering market and customer research in an untracked with no Nielsen/IRI type research available
• Experience discovering customer insights that lead to actionable recommendations
• Experience managing large, complex market research programs
• Experience with qualitative and quantitative research, synthesizing key implications
• Experience with influencing decisions in complex, matrixed organizations
• Experience in market research, including statistical, financial, survey methodologies and SWOT analysis required
• Experience generating insights in an agency, client-side, or research supplier role
• Experience moderating qualitative interviews

Skills For Digital Market Research Manager Resume

• Experience building Tableau reports from scratch
• Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies
• Consumer Products Marketing Research experience
• Relevant experience, preferably a combination of primary and secondary research with a consumer facing company
• Demonstrated success in leveraging consumer insights to drive business results
• Strong knowledge of marketing research methods, statistical analysis approaches, research terminology
• Experience with digital media measurement, analytics and reporting
• A strong understanding on approaches and challenges in digital measurement
• Experience leveraging market research disciplines to inform business decision making

Skills For Market Research Manager, Advisory Resume

• Forms strong working relationships and collaborates closely with brand and agency team members
• Strong bias for action, sense of urgency and results orientation
• Experience conducting business related quantitative and qualitative market and/or competitive analysis
• Experience in working with technical or R&D groups within organizations
• Experience working at or with product teams
• Demonstrable years of experience in negotiating contracts and vendor agreements
• Experience in synthesizing financial data to develop insights

Skills For Market Research Manager Pharma Emerging Markets Resume

• Solid understanding in Quantitative methodologies and analytical frameworks
• Demonstrated ability to lead results-oriented initiatives through influence and collaboration among peers and senior executives
• Industry knowledge and experience in Enterprise systems, storage arrays, servers, and/or Cloud architectures
• Demonstrate a high level of ownership in the data and a thorough understanding of research processes
• Primary research experience required
• Experience with questionnaire design software

Skills For Enterprise Market Research Manager Resume

• Experience in Project / Process Management
• Extensive experience with primary research—quantitative/survey research
• Experience in both B2B and B2C research
• Experience using IRI, SPINS, Nielsen scanner and syndicated data for consulting and/or brand management
• Experience working in Excel and/or other database including their use for analysis, manipulation and maintenance

Skills For Market Research Manager CV Befristet auf Monate Resume

• Evidence of running research initiatives and/or commissioning research projects
• Extensive experience in managing and developing quantitative and qualitative research projects
• Comfort working with employees at various seniority levels and locations while building strong internal relationships
• Experience in marketing research in managerial level
• Designing key market research studies, managing and leading these engagements and translating outputs into actionable insights
• Working with the local marketing teams to ensure market research projects provide value for the marketing teams and the wider business
• Understanding of business strategy and planning

List of Typical Responsibilities For a Market Research Manager Resume

Responsibilities for senior market research manager resume.

• Hands-on experience, strong knowledge of business analytics and syndicated services (including pricing analytics, marketing mix, IRI / Nielsen scanner and panel applications)
• Research or strategy consulting work experience, preferably with experience in the technology industry experience
• Good market research knowledge (research design, methodology, questionnaire design), sound analytical thinking, presentation and facilitation skills
• A team player with good people and communication skills
• Strong Excel and PowerPoint skills – ability to visually show new processes
• Knowledge of and demonstrated experience using and analyzing hospital and healthcare industry market data
• Quantitative analytics and data modelling skills

Responsibilities For AVP Market Research Manager Resume

• Market research experience; advertising research experience an asset
• Problem solving skills and ability to move from concept to a well-defined research problem matched with a suitable methodology
• Understand and document business needs of stakeholders, as well as, persuade stakeholders effectively, and execute methodically
• Rolling 5 year TAM models developed through consolidating market intelligence, customer, and competitive insights
• Experience with quantitative market research survey design, programming, data processing, analysis and reporting
• Work experience in market research, marketing, product marketing, consulting or communications

Responsibilities For Market Research Manager, Senior Resume

• Experience with qualitative market research screener design, recruiting oversight, discussion guide development, analysis and reporting
• Experience in data analysis and reporting (Data query, statistical analysis, writing/presentation of detailed reports/presentations, etc.)
• Experience working with syndicated research tools including Nielsen Online, comScore, MOAT, Decibel Insights, etc
• A deep understanding of, and extensive experience in, digital marketing, creative, social, influencer strategy and brand communications organizations
• Experience in building market research disciplines from scratch to inform business decision making

Responsibilities For Market Research Manager, Games Resume

• Experience pulling and manipulating data stored in large databases
• Demonstrated track record of accomplishment, particularly in driving reporting, analytics, insights
• Highly experienced in meeting deadlines whilst delivering high quality work
• Experience in or working with contract manufacturing or contract services, preferably in biologics
• Review and analyze third party research on banking industry / client experience trends and share key findings with leaders and partners
• Experience with survey programming tools such as Qualtrics or Sparq
• Hands-on experience moderating focus groups and in-depth interviews
• Experience managing both quantitative and qualitative research projects

Responsibilities For Customer & Market Research Manager Resume

• Experience with online survey programming tools, preferably Inquisite program
• Broad geographic research experience including US and major markets in Latin America, Europe, and Asia
• Experience conducting quantitative and qualitative research required
• Experience using Tableau and statistical software required
• Formalises a validated research plan (project, scope, budget)
• Manage multiple projects and deadlines simultaneously, while keep focus on strategic priorities
• Demonstrates passion, ownership and commitment to their work
• Experience in process design or project management

Responsibilities For Digital Market Research Manager Resume

• Experience at a large enterprise technology company
• Postgraduate experience in market research
• Hands-on experience in both quantitative and qualitative market research techniques
• Smart business sense and excellent customer focus
• Strong quantitative background and familiarity with multiple research techniques and methodologies
• Coordinating the training for new and existing stakeholders
• Writing and issuing RFPs; selecting out-source vendors based on need, capability, and cost

Responsibilities For Market Research Manager, Advisory Resume

• Living the values of the BlackRock organisation and GCI team such as going beyond the numbers, team collaboration and challenging conventional wisdom
• Creating insightful, relevant analysis of key industry topics, including food and beverage trends
• Mentoring and coaching junior Consumer Insights resources
• Understanding and documenting business needs of internal and external stakeholders
• Collaborating with head of research and the local marketing leads to develop market research roadmap for DACH
• Understanding of pharmaceutical product marketing practices
• Providing competitor analysis and highlighting risks/impacts to our strategy

Responsibilities For Market Research Manager Pharma Emerging Markets Resume

• Building relationships and influencing the recommendation of key stakeholders across the three main EMEA Businesses
• Championing findings and holding managers accountable for agreed upon actions from the research
• Conducting market research to determine consumer segmentation, perceptions, and preferences
• Consulting diverse product development teams in the Automotive, Platform, IoT and Mobility business units on market needd and opportunities
• Analyzing international markets for expansion of CBS content distribution outside of the US

Responsibilities For Enterprise Market Research Manager Resume

• Partnering with business teams to structure problems, extract and analyze data and present findings and recommendations to our leadership teams
• Scoping projects with internal clients in all functional areas
• Translating survey results to implications and recommendations to ensure actionability
• Working knowledge of Microsoft Office, Excel, PowerPoint, SPSS (or similar)
• Developing case studies and market analysis
• Participating in cross-functional projects as part of the Go-To-Market team
• Providing insights to assist in the creation of sales tools and collateral
• Understanding of business strategies and tactics and how to implement measurable research plans
• Managing multiple market research initiatives concurrently

Responsibilities For Market Research Manager CV Befristet auf Monate Resume

• Collaborating with colleagues in India on various market research efforts
• Developing market research insights to support sales efforts
• Managing the execution of market research projects amongst consumer insights analysts
• Understanding of enterprise technology as well as the application of those technologies to solve customer challenges
• Understanding of research design, i.e. know when to use a survey vs. in-depth interviews vs. focus groups vs. mixed methods
• Responsible for attracting, hiring, training, and developing talent, and providing clear, motivating, and constructive feedback to staff
• Thrive in creating, building, and driving projects to conclusion; being smart about leveraging what is available but also envisioning what isn’t
• Support training in planning continuous learning programs for sales team and partners, and creating training assets and tools
• Craft RFPs as needed and lead and/or participate in vendor selection process, including contracting. Manage both existing and new vendor relationships

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Market Research Manager Resume Samples

The main responsibility of a Market Research Manager is to take responsibility for overseeing the performance of the marketing research team and produce market research reports accordingly. Major roles and responsibilities pertaining to this role are listed on the Market Research Manager Resume as follows – leading, managing and executing primary research tasks ; producing reports based on findings and statistics; designing and using quantitative research through surveys, face-to-face contacts or telephonic conversation ; controlling and using qualitative research using focus groups; analyzing internal data and statistics, and evaluating past performance to assess future trends.

Skills and qualities expected from job applicants include the following – excellent communication and people skills; the ability to multitask and plan well; good with numbers and commercial awareness; confidence while dealing with a wide variety of people, knowledge, and experience in handling quantitative research work and strong knowledge of statistics. A Degree in Marketing is mandatory, however, possessing a Master’s qualification will be a major asset.

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• Market Research Manager

Market Research Manager Resume

Objective : Versatile engineer, project manager, business strategist, leader, planner, innovator, designer, tester, analyzer, optimizer, listener, learner, reporter, and presenter. Motivated to enhance the quality of life. Thrives on understanding others, and empowering within her circle of influence to produce Win-Win results.

Skills : Salesforce, Microsoft Office, Social Media, Customer Service, Scheduling, Research.

Description :

• Researched market needs and trends for industrial, auto mechanic and DIY markets.
• Conducted focus group sessions, forecasted trends, performed statical analysis, determined market sizes, reported and presented results to senior management and large audiences.
• Contributed to acquisitions and corporate strategic planning.
• Analyzed and recommended ways to reduce distribution transportation costs.
• Introduced a major new product line for the industrial and government markets.
• Obtained ISO certification.
• Conducted design of experiments for manufacturing processes.

Sr. Market Research Manager Resume

Summary : Designed and implemented consumer testing to identify optimal package; conducted research to guide creative development of a new campaign. Tool Storage and Electrical Diagnostic Equipment Manager: Lead a $3 million business segment, including a team of 15 engineers and designers, through the design, testing and production stages in a timely, cost effective and high quality manner.

Skills : ComScore, Adobe Omniture, Google Analytics, Coremetrics,.

• Included contact presence to in-house media advertising, sales & editorial staff, as well as outside research customers and vendors.
• Prepared, developed, maintained and implemented the department's goals, plans and budgets.
• Reviewed bid documents to make sure sun's proposals meet functional specifications, as well as other requirements and terms & conditions specified in the solicitation document.
• Educated and advised team members on international and usaid it procurement regulations and procedures helping to successfully participate in the bids.
• Formulated effective strategies consistent with sun's core business and competitive advantages in global economy.
• Coordinated and managed activities of sun's international divisions, developed plan and timeframes for bid preparation activities and risk mitigation to ensure successful participation in competitive bids.
• Scheduled and conducted informational interview with over two hundred mba students.

Jr. Market Research Manager Resume

Objective : Consumer Insights specialist with 16 years of experience in global and regional marketing research from both supplier and client sides. Experience with B2B and B2C research, primary and secondary research, ad hoc (custom) and tracking studies. More than 5 years of supplier selection, managing and evaluation experience.

Skills : Market Research, Analytical.

• Supported 4 brand groups (endocrinology, psychiatry, oncology, and erectile dysfunction therapeutic areas), marketing and sales directors.
• Responsible for creation and implementation of annual market research plan in accordance with business needs; regular reporting of secondary market data (market shares and dynamics) to all audiences.
• Included top and middle management.
• Implemented sales force efficiency tracking; leading launch feasibility assessment studies for global products in the Russian market.
• Coordinated market research activities across the region.
• Led the selection of secondary data supplier (pharmacy and hospital audit) for Russian market.
• Worked closely with the supplier to create reporting forms tailored to Lilly's needs, introduce new features to the database and improve its user interface.

Market Research Manager III Resume

Summary : Highly motivated, adaptable and versatile Consumer Insights Professional who transforms consumer research into consumer insights and provides actionable fact-based recommendations. Possess effective leadership and management skills. Experienced in qualitative and quantitative consumer research methodologies and techniques driving the development of new products and growth of established brands.

Skills : EPIC, Microsoft Office.

• Responsible for initiating, negotiating, and securing research projects for the Wisconsin Innovation Service Center.
• Coordinated and recruited outside technical consultants; developed and conducted interviews with a wide variety of professional and technical representatives.
• Provided direct technical assistance to small business clients in the research and data for development of business plans, marketing plans, loan applications and related topics.
• Analyzed and reported research on all consumer-related aspects of the furniture care and Windex business, including advertising, with responsibility for Pledge, Grab-It and new products.
• Consulted with and advised the Windex and furniture care marketing team, R&D, and advertising agency on day-to-day as well as long term business issues, advertising, strategies and tactics.
• Managed external research vendors.
• Introduced customer feedback for decision making and as a measure of satisfaction.

Market Research Manager II Resume

Summary : To give all of professional & educational experience to a company/organization that encourages a balance between work and family.

• Reported to semi-annual company meetings findings from primary research projects.
• Allowed harmonizing Russian data with global guidelines.
• Designed and presented quarterly reports to all key stakeholders.
• Created sales force efficiency metrics, which was later integrated it with market shares reports.
• Combined reporting received very high recognition from the top management for its advanced evaluation power.
• Conducted major launch feasibility assessment for ADHD medication in the Russian market, encompassing parents, doctors, teachers, medical regulators, and school psychologists.
• Worked closely with project teams and research and syndicated data suppliers to identify marketing problems and opportunities, define project .

Market Research Manager I Resume

Summary : Highly qualified Market Research Manager with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.

Skills : Market Opportunity Identification & Sizing Channel.

• Reported to the V.P.
• Led cross-functional teams of Sr.
• Established a market research department that was instrumental in creating a market-driven company orientation within a previously engineering and marketing communications driven company culture.
• Validated new product / application opportunities, market size, target markets and product requirements to succeed.
• Drove diversification into new industry and product areas in non-automotive markets (the auto industry was historically 70%+ of revenue).
• Identified usaid and multilateral development banks funded it business opportunities requiring software and technology solutions for sun microsystems' global development division.
• Recruited and built a team of ten members independently. 

Assistant Market Research Manager Resume

Summary : Managed market research vendors, including vendor selection, negotiations and contract development. Assigned tasks to members and inspired team members to achieve our mutual goals.

Skills : Professional working proficiency in French and elementary proficiency of Finnish and Spanish Professional working experience with Oracle, SAP, AS400, and Salesforce.

• Led project to implement enterprise-wide client loyalty management systems within Fiserv, bringing together components of client relationship, sales win/loss and product implementation primary research studies.
• Initiated partnership with Fiserv Global Services team in Dheli, India and led all requirement, design, building, testing, implementation, training and adoption of a new Fiserv Market Research platform, the Client Information Management System (CIMS).
• Designed a custom Microsoft SQL Server database in which to store Fiserv research information.
• Constructed recurring extraction, transformation and load (ETL) processes to import and align data from multiple Fiserv customer relationship management databases, and incorporated a Web- based user interface to collect inputs from stakeholders across the corporation.
• Evaluated potential solutions and vendors for an improved survey data collection and reporting platform; selected and managed partnership with a third-party firm to provide this platform.
• Provided technical and business requirements for data management, survey execution, analysis and reporting needs.
• Worked with internal IT operations teams to acquire database and application server platforms, enable networking connectivity and establish access to Fiserv customer management databases.

Associate Market Research Manager Resume

Objective : Through business savvy, rigorous research and keen insight, provide employer with timely, actionable intelligence, insights, and strategy which allows them to compete in shifting market environments.

Skills : Healthcare, Customer Service, Computer.

• Managed newly created Market Research division.
• Responsible for providing strategic recommendations to executive leadership team through initiation and execution of primary and secondary research efforts.
• Managed and developed team of 4.
• Successfully re-branded Mail Boxes Etc.
• Achieved a 20% increase in same store sales by designing and managing flagship consumer research that redefined The UPS Store/Mail Boxes Etc.
• Initiated and designed research on franchisee motivations and management styles that served as a basis for franchisee marketing communications and education efforts.
• Created regular reporting methods to disseminate market and competitive information thereby increasing the speed of decision making.

Assistant Market Research Manager I Resume

Objective : Experienced multilingual professional with a track record of data-driven decision making for developing, evaluating, and bringing new and innovative products, processes, and services for North American and international markets. Experience in conducting, analyzing and interpreting customers, competitors, and market trends to help global companies derive the maximum value for their investments.

Skills : Expert user of SPSS and other statistical software, MS Suite, Tableau and other grphic presentation software.

• Assisted in a 5% sales increase and a 15% reduction of product material cost in a new line of Chipper Shredders based on custom research using ACA.
• Collected, analyzed, and interpreted macro and industry-specific research using sources such as Dodge Data & Analytics, IHS Markit, and the Department of Commerce.
• Researched and analyzed key business drivers, competitive environment, customer performance, trends and operating metrics based on research findings.
• Collaborated with business partners to develop actionable analytical insights, dashboards, and reports as needed for GCP stakeholders, including global marketing, finance, and R&D.
• Communicated orally and in writing with procurement specialists and project managers of funding agencies to arrange sun's presentation of innovative sustainable competitive solutions in early pre-bid stage.
• Requested clarification of bid documents.
• Helped in de-briefing process when fair and open competition regulations have been violated.

Headline : Extensive international experience including a network of OEM and aftermarket relationships in the transportation, marine, capital equipment, and industrial markets along with their related parts sales, service, marketing, dealer program initiatives. U.S. Navy Veteran with a proven track record in delivery of strategic growth, market share, sustainable profitability and enduring brand equity including service and extended care programs that convert sales transactions into long-term customer relationships.

Skills : Microsoft Office, Moderating, Languages, Languages.

• Experienced managing global research projects for major pharmaceutical clients across many English and French-speaking markets.
• Demonstrated success: Moderating qualitative interviews with varied stakeholders: key opinion leaders, physicians, payers, patients, and caregivers.
• Responsible for planning and execution of qualitative projects in several therapeutic areas from start to finish: - Proposal development.
• Collaborated with business partners to develop actionable analytical insights, dashboards, and reports as needed for GCP stakeholders, including global marketing, finance, and R&D
• Researched overall business landscape including product portfolio and strategies.
• Prepared presentations and clearly communicate metrics and findings from initiatives to senior management and to the broader organization
• Assisted with marketing and other special projects as required (e.g. annual operating plans, board materials, etc.).

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