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Pitchdeck Presentation Studio Figma Plugin

Home / Pitchdeck Presentation Studio

• December 1, 2020

Create and present slide decks with animations, videos and links from your Figma designs

• Super easy animations and real-time previews inside Figma. • Embed GIFs and YouTube/Vimeo videos anywhere in your slides. • Attach clickable URLs to any elements in your slides. • Quickly re-order slides by visual position, Figma layer order or drag and drop. • Automatically generates password protected presentation URLs. • Simple, seamless and easy to use presentations in the browser. • Includes speaker notes, timer, laser pointer, and slide controls. • Control your presentation from your phone by scanning a QR code. • Present in fullscreen with notes and controls on a second screen. • Export to PowerPoint, Keynote, Google Slides and PDF. • Relaunch directly from the Figma sidebar in your projects.

— To use Pitchdeck

1. Install Pitchdeck and create a new Figma project. 2. Create as many frames (slides) as you need for your presentation. 3. Add any images and text to your frames to design your slides. 4. Run Pitchdeck inside the page containing your frames. 5. Apply some animations, embeds, links or notes to each slide. 6a. Select the “Pitchdeck URL” format and click “Upload Presentation”. 6b. Or, select PDF/PowerPoint/Keynote/Google Slides and click “Export”. 8. Enjoy your presentation!

For step-by-step video tutorials: • Create and present an animated deck – https://youtu.be/CgHfcrm3oXw • Embed videos and GIFs – https://youtu.be/sT8Rt1DLnCM • Add clickable URL links -https://youtu.be/vyqGdJy8Hdw • Export to PowerPoint – https://youtu.be/IkiG4PWJZEM • Export to Keynote – https://youtu.be/yJ3W1pjS0LI • Export to Google Slides – https://youtu.be/BkMRUL5SvmE • Export to PDF – https://youtu.be/W_W8aYQvg28

— Additional Notes

• 16:9 ratio frames are recommended (eg. 1280×720 or 1920×1080) for the best results.

• If your presentation contains many slides with large images, please note that Pitchdeck may take a bit longer to initially load (and refresh) your frames.

• If you add or update any layers in your Figma file while Pitchdeck is already running, you can click the “Refresh” icon in the Pitchdeck header menu to refresh your layers and make them show up in the Pitchdeck slides and animation previews.

• Pitchdeck will automatically detect if a layer contains areas of full transparency and set “PNG” as the default export format, otherwise it will be set to “JPG”. You can override this to set the export format of any layer to JPG or PNG by adding your own export setting.

• You can set a solid background colour on any slide by setting the “fill” of that frame to the colour you’d like in Figma.

• Presentation URLs will automatically expire after a 30 day period of inactivity (30 days after the link was last accessed and viewed); if you would like to re-activate the URL after it has expired, simply run Pitchdeck in the Figma file and click “Upload Presentation”.

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Export compressed JPG, PNG, SVG, WebP, AVIF, GIF and PDF files from Figma, reducing sizes by up to 95%.

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Magically create and present stunning slide decks from your Figma designs.

Want to turn your designs into a presentable slide deck, or export them to PPTX or PDF? Pitchdeck is for you.

Generic templates not included * (We know you’re a designer).

Design and animate your slide decks in Figma however you want, and the Pitchdeck plugin will take care of the rest. *You won't find any rigid templates (that have nothing to do with your unique brand) here.

Creating collaborative presentations has never been so easy (and cool).

Everything you need for a great presentation — from animations and to GIFs/videos, to slide notes and lasers, to exporting for PowerPoint/Keynote/Google Slides/PDF.

The simplest presentation interface you've ever used.

Add smooth animations to your any of your layers with real-time, directly inside Figma using the Pitchdeck timeline. Select from dozens of premium presets, or craft your own custom animations.

Embed GIFs, videos and iFrames to slide layers.

Simply paste a URL into Pitchdeck to embed GIFs, videos (.mp4, YouTube, Vimeo) and clickable links on any layer. You can also embed content from Figma, Canva, Loom, Lottie, Google Docs/Sheets/Slides, SoundCloud and Spotify.

Simple, password protected slide decks in the browser.

Create a password protected URL for your slides to give a presentation from anywhere. You'll get everything you need to present your slides from a browser window.

Showcase longer pages or website mockups with scrollable slides.

Whether you're presenting website designs to a client, or a portfolio piece in a job interview — Pitchdeck automatically handles longer slides.

Built-in analytics with custom share links.

See how your deck is performing at a high-level and and per-session; create custom URLs for different stakeholders to easily filter your metrics by specific viewers — all instantly exportable to a CSV file.

Export from Figma to PowerPoint, Keynote or Google Slides.

Pitchdeck can also export your slides to files that you can open with Microsoft PowerPoint , Google Slides and Apple Keynote with editable text, or easily share the file via email and Slack.

Export your slides from Figma to PDF.

Export your slides to a single PDF deck in seconds, perfect for quickly sharing via email or Slack. Add optional password protection for securely sending confidential decks under NDA.

Import slides from PowerPoint into Figma with one click.

If you already have a presentation designed in PowerPoint, you can automatically import the slides from your .pptx file as editable Figma layers with one click. Please note, this feature is still in BETA .

Amazing presentations, directly from Figma.

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1,000x your design workflows. Try Pitchdeck for Figma, today.

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How to do a Pitch Deck Presentation (plus free templates!)

If you are in any kind of business or enterprise, you’re probably looking for every chance to make your company grow. Sadly, such opportunities don’t usually just fall from the sky. You need to convince your potential investors, clients, or partners to get the resources you need. And how do you convince them? With a Pitch Deck Presentation .

Here you can find a step by step guide on what your Pitch Deck should include. But since it is not always easy to do everything from scratch, here you can also find amazing templates, completely free. Their amazing visuals and diagrams will assure that you don’t only get your point across, but that you also stay on the mind of your audience after the presentation has already ended.

What is a Pitch Deck Presentation?

To get the funding you need for your company, you should look for investors. Now, there are thousands and thousands of businesses looking for wealthy investors. The way to stand out among all those other competitors is making them aware of your business potential. And how do you do this? Through a Pitch Deck.

A Pitch Deck is a brief presentation that you give to potential investors to convince them to bet their money in your company. It can be used face-to-face, or online. You can make a Pitch Deck presentation for a customer, or a client, or even a partner. The objective is to showcase your business plan, your product, and your over-all growth projections. In other words, you have to sell to your audience not only what your product is, but also what it could be .

You should plan carefully your Pitch Deck presentation. For a truly great presentation you’ll need a good understanding of both your own business and your potential investors. Consider the things that could be interesting for them. Maybe it is something that shows your business’ stability. Maybe it is the business model you’re going to implement. Or the expected ROI. But also consider the things about your company that are astounding and that differentiate it from the competition.

What to include in a Pitch Deck Presentation

There is some debate on how long a Pitch Deck presentation should be. Some say 10 slides should be more than enough to give a brief look over your business. Some say it should be 12. Others say 20 slides should be the absolute limit. So, which one is it?

One thing is for certain, it should not feel long. After all, you can have 40 slides and go through them faster than a 7-slide presentation filled with text. But, most likely, if anyone sees a 40-slide presentation their reaction will be of complete dread.  Boring your public even before you start is the worst idea, so try to keep it short and sweet as much as possible.

I suggest a 12-sections for an ideal Pitch Deck. This will allow you to give a complete overview of your business without being overwhelming. Ideally, each of these sections should have each one slide. However, this is not a rule written in stone. Maybe it is worth to expand a little more on a specific topic. The golden rule is to keep one idea per slide , even if that means making more slides. This way it will clearer for your audience, and it will be easier to keep their attention right where you want it.

On the opposite side, you don’t need to make a slide for every single one of these sections. Maybe some of these won’t apply to your business. Consider these sections more as a guideline of what you can use to show your company’s potential. Take, for example, the famous early Facebook Pitch Deck .

Early Facebook Pitch Deck from Ilya Friedman, CFA

As you can see, this Pitch Deck has no “Problem” or “Solution” sections. This is because Facebook wasn’t tackling any existing problems, but creating a new necessity. Focusing on a non-existing problem would have been useless to justify its importance. Instead, what they do is focus on what it does have: market validation. They expend several slides going through media data that shows how incredibly popular they are and their users’ demographics.

1- Introduction

Your introduction should be able to catch your audience’s attention from the get-go. Look at the Facebook Pitch Deck. Their introduction is just a quote. But it is a quote that presents them as a revolutionary idea that is changing the way people interact. This is what you should look for an introduction. A short way to present your business in a forward way, while also leaving your public wanting more. Storytelling can be a great tool for this.

Not every Pitch Deck includes a Team slide, but it can be extremely useful. Presenting the people making the decisions and showcasing their previous achievements can make investors more at ease. If you have members in your team that add a plus on how execution will be managed in your business, it can certainly be a good idea to dedicate a slide to it. Of course, it is up to you to decide if it’s useful or not. You can even change where exactly the slide should go, depending on which topic you feel it connects better.

This is a vital slide in (almost) any Pitch Deck Presentation. As Forbes mentions, it is more likely for an investor to bet on you if he can relate to the problem you are putting on the table. Or, in any case, if you can explain it well enough so he can understand its importance. The more inescapable a problem is, the more likely a solution for it will have a big demand.

4- Solution

This slide needs to be as concise and clear as possible. It should answer directly to the problem. Try to avoid offering different solutions. Even if you have a multi-faceted project, simplifying the solution you’re offering will make you look more focused and more trustworthy. Afterward, in the product description or the business model, you can elaborate on what else makes your product or services so special, but here, try to keep it as straightforward as possible.

There is also the possibility to join the problem and the solution in just one slide. You can see that in some of the templates below. This can be useful to show the direct relationship between the two of them. You can always do that, just remember that the priority is to be as clear as possible.

5- Product/Service

Here you can show your product in action. Show how it implements your solution and its effectiveness. The Facebook Pitch Deck is a great example of that. Even if there is no solution in this presentation, it makes an awesome job of portraying its product uniqueness. From its users’ profile to the networking value it offers, it gives the public a short but complete overview of what the product is about.

6- Traction and Market

This slide should also be straight to the point and data-based. There is nothing speaks better of growth and traction than a data-based graph. Slides such as this one are great to show everything you need with very few words. This is the moment to show your business is already successful, and that, with enough resources, it can become even bigger.

You should have done a good in-depth research on your target market before your Pitch Deck presentation.  Your market can determine your potential exit with investors. The market’s size, its willingness to expend their money can be a key factor when deciding where to invest. Showing statistics and customer feedback can be very useful to show how successful your product already is. Just check out the Facebook Pitch Deck. Many of its slides are focused on showing their popularity and reach. This is, after all, what attracts investors.

7- Business Model

This slide is not a requirement, but if done well, it can be a huge plus in your presentation. Show your audience how you are planning to make money. Proving that you have a concrete idea of how your whole business will operate will give you a great image in front of investors and clients. For this, slides with graphs such as funnels can be a great option to display how you plan your business to work.

8- Financial Forecasting

This section is where you show your projections to where you see your business going in the future. For example, you can present the expected growth in 3 or 5 years. Sometimes this section can be directly related to the investment section and how would you invest the money to make your company grow.  As always, this depends on your own presentation and the order you want to give it. Just remember that having a realistic, transparent approach to what to expect in the future can really make a difference for your audience.

9- Competition

Even if your idea is great, it is highly unlikely that you are the very first person who came up with something like that. In most cases, you’ll have to deal with some competitors offering similar products or services to the same target market. It is important that you have a deep understanding of your business and its differential value. Only then you can really show investors what makes your business unique and why they should be on you instead of any of the others. Yo need to know where you are standing on compared to your competitors and diagrams are a great way to showcase that. SWOT analyses are also a great way to convey both yours and your competition’s strengths and weaknesses.

10- Desired Investment

Even if everything else is great, your Pitch Deck won’t be really successful until you actually get the fundraising you need. And to get it, you have to eventually ask for it. Presenting a plan of what you expect to do with it and how it will be used to grow the business will show your audience how grounded the management is.

11- Closure/Contact

Finally, you should invest some time in making a good closure for your presentation. In Facebook’s Pitch Deck, is another great quote, that makes the presentation end at a high note. You should certainly aim for that. But even if it’s not possible, you should at least have a slide dedicated to contact information. After hearing your presentation, your audience should be completely clear on how to invest and what would be the next steps. At the bare minimum, they should know how to contact you again. After all, the whole purpose of the Pitch Deck is to build relationships with potential investors.

The 4 Best Pitch Deck Templates Online

Here you can download for free some of our best Pitch Deck Templates. Some are long, up to 24 slides. Others are sample slides that you can add in even if you are already halfway through your presentation. As always, all of these are easy to edit, so you can pick which fits better with what you’re trying to convey.  These templates will give you that little extra that will take your presentation to the next step.

If you need any help editing these templates, you can always check our Ultimate PowerPoint Template Guide .

Start-up Pitch Deck PowerPoint Template

As its title says, this template is ideal for start-ups. You will find anything you’ll ever need for your Pitch presentation in this 19-slide pack. It has slides for showcasing your product, from the ideation process, to the prototype, all the way to the finance planning stages. This template has all kinds of diagrams that will help you make a consistent case to get your investors’ attention. It starts with an overview slide that will allow your audience to know exactly where they are standing on each part of the presentation. Or, you can also use the overview slide as a closing summary. As always, your imagination is the limit of what you can do with these templates.

This pack includes Venn diagrams to show innovation and start-up ecosystems, maps in case you’re aiming for a worldwide plan, pyramid visuals, and much more. It also includes a target audience slide that you can use to showcase your market analysis and several charts.

You can also find this template’s version for Google Slides here.

Copywriter Pitch Deck PowerPoint Template

This template is ideal for those looking to get their services as a copywriter in the spotlight. It will help you showcase your strengths and abilities as a professional, while also exposing the different types of services you offer. While this is a pack focused on copywriting it can also be edited and used for any kind of service you offer. Slides for topics such as your portfolio and your working process will be useful even if copywriting isn’t exactly what you do.

For those that do copywrite, the slide of the content writing cycle is amazing. It will allow you to show your audience in a really thorough way what is exactly what you do and how you do it. This will help your potential clients to understand your work better. But it is also a great way to showcase where you think your value is and what differentiates you from other professionals.

This template also includes slides ideal to show the Competition section of your Pitch Deck presentation. It has charts and graphs to showcase the differences between you and others. It also helps you connect pricing to the value of the services you offer.

For this one there is also a Google Slides version you can download here.

Playful Pitch Deck PowerPoint Template

This 10 slide Pitch Deck template will give you the tools to make a straight-to-the-point presentation, but without losing your playful side. It has great tools that will make you able to show every part of your business and get your point across. This presentation template is data-based, so you’ll find graphs and diagrams that could be useful to convince potential investors.

This slide, for example, is great for showing your business growth. Investors are more likely to bet on a business with good and stable growth. This slide could help you not only show off your financial milestones, but also your growth expectations and financial forecasting.

The playful visuals of this pack will certainly stay in your audience’s minds for a while. Take this puzzle slide, for example. It is great to connect the problems you have identified with the solution your business brings forward. It will make a memorable way to represent your solution and make sure it stands out from others.

We also have a Google Slides Template for this design.

Ultimate Product Hunt Pitch Deck PowerPoint Template

This megapack of 24 slides has a little bit of everything. Circle graphs? You got it. Process diagram? You got it. Bar graphs? That too. You can pick from the amazing assortment of types of slides on this pack, and use those that will showcase your business better. With this template, it is up to you to show the best and to cause a great impression on your audience.

With slides such as this, you will be able to convey what you think will give a better idea of what your business really is about. For example, this great SWOT analysis template. By showing you know you are aware of both your strengths and weaknesses, you’ll show potential investors or clients that aware of your surroundings and your own shortcomings.

This Pitch Deck pack comes with over a dozen slides of different graphs, diagrams, and visual aids. It has maps if you want to show your worldwide reach, it has different types of pyramid graphs, process diagrams, and more. It really has everything you could need for an outstanding Pitch Deck presentation.

Independent slides

These templates, while they are not enough on their own to make a complete presentation, they can be a great complement for others. All of these bring different things to the table you can take advantage of and make a better-rounded Pitch Deck.

Pitch Deck Presentation Templates

This template pack has 3 incredible slides that would fit perfectly into any Pitch Deck. First, its vision and mission slide will allow you to give your audience a more in-depth look at what your business is really about. It also has a great geometrical process diagram. And finally, it has a roadmap slide, that will allow you to showcase the steps to be taken to achieve a specific goal. All these slides have beautiful bright colors that will assure that your audience’s attention remains exactly where you want it: In your presentation.

Investor Relations Presentation Template

Even if this pack is not directly a Pitch Deck template, its slides can be extremely useful as part of one. Its slides are great to convey what kind of investment would you be interested in, and what they would get from the partnership. It has an Investing Strategy Slide that is useful for the “Desired Investment” section of your Pitch Deck. If your audiences are aware of what their resources could be used for and the impact they could have, they will be more likely to consider making an investment.

This template also includes a Company Strategy slide, which is great to show the overall workings inside your enterprise. This template is great for showing your business model and introducing your audience to your goals and objectives.

Pitch Deck 3

This is another 3-slide pack with great visual aids that would fit amazingly into any Pitch Deck. It has an introduction slide that could be used to present your company or your product. But it also has a really eye-catching business model slide. This one is a vital part of your Pitch Deck since it will allow your audience to understand how your business works and make them feel more confident in investing. It also includes a Problem-Solution slide. This will allow you to present the relationship between the two points, rather than presenting each by their own side.

Pitch Deck PowerPoint Template

Here you can find some more amazing independent slides, ready to be used in a Pitch Deck. You can use the Start-up Project Timeline to show the steps required to complete a specific task or goal. The introduction slide is great to give a general overview of your business or your product. It includes several icons, so you can showcase different aspects of your company. Finally, this template pack also has a Market Slide. A slide like this one is vital in any Pitch Deck, since being able to prove your knowledge of your market is a big step for being trusted by investors.

Creative Pitch Deck PowerPoint Template

Finally, you can use this creative Pitch Deck Slides pack to complement any presentation you want, whether it’s one of the above or one completely of your own. It has a market segmentation slide, great to introduce your segment to your traction/market section. There are many different aspects that can be part of your differential value. One thing that can distinguish yourself from other competitors can be the way you present yourself to your potential customers. That is why a slide for your Marketing Strategy can be so important.

Making Your Own Pitch Deck

So, which one should you use? Sadly, there is no easy answer to this question. How long your presentation should be, and what slides you should use for your Pitch Deck depends entirely on you. It depends on what you believe are your strengths, what do you think your differential value is, and so on. It depends on what numbers you have that could be eye-catching for potential investors.

Good thing is, there is no wrong answer either. Think carefully about what you want your audience to get out of it, and what specific information will convey this idea the best. Do you think one of the best things your business has is its stability? Then showing a graph of steady growth might be a good idea. Or maybe the best aspect is that there is a huge market to tap on. Then making an extra effort in the market slide is a must. Really, really knowing your business is the only way to make a truly great Pitch Deck presentation.

And, as always, remember that the slides are just a tool. There is a limit on how much a good presentation design can do when the speaker is not at their best. The delivery is a vital part of every presentation, and even more in this kind of presentations. A Pitch Deck should be highly persuasive. Whether it is to an investor, a client, or a partner, the challenge is to convince them of the potential of your business. To make them see not only what the company is but what it can become (with their help). This is why the speaker should be someone who believes in the product and is passionate about it.

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How Much Does a Pitch Deck Design Cost?

The question around how much does a pitch deck cost depends on your pitch deck needs, of course. While designing a deck can be a purely artistic endeavor of embellishing a presentation from a visual side, crafting the perfect pitch deck story, which is a paramount aspect of delivering the perfect pitch deck presentation , is also a service up for hire. Aside from content, pricing may vary by amount of slides to a final deck, of course.

Pitch Design Cost

When it comes to making your font nicer, making the images to your slide fit perfectly well, aligning your presentation’s elements and more, there are diverse options that will affect the rates you get for pitch deck design.

Presentation Design Service cost

Normally a presentation design cost range anywhere between $39 per slide for just re-design focus, and depending on how quick of a turn-around you request, design improvement can total somewhere around $400-$600 for less than 20 slides in a normal 3-5 business day delivery. Add about an additional $200 for every 10 more slides on your final count. And add yet another additional couple of hundreds if you are in a hurry.

Notwithstanding, there is definitely a niche wherein this service cannot be found at any lower cost than $1,000 to as much as $3,000.

As with the creation of a logo, flyers, business cards or any other business design needs, you have options when it comes to sending the design job out to production.

Costs to writing a Pitch Deck

Crafting a pitch deck from scratch can be an expensive and time-consuming process.

In order to be able to come up with the best set of pitch deck slides from scratch and as part of a paid-for service, one on one sessions will be needed between founders or a key member of a company’s team and the business analysts. We call them as such as that is truly what a true pitch deck master is.

Whether you are giving the job to a freelancer, a small agency or a big firm, any experienced, reputable and professional provider will need and absolutely want to interview your team members to be able to even come up with the best storyline for your business pitch. There is a lot of research that goes into pitch-deck making.

Ultimately, a well-crafted pitch deck can be the key to securing funding, partnerships, and other critical resources to help your business grow and thrive.

NOTE: If your service provider does not engage in extensive dialogue before creating your pitch deck from scratch, it is best to avoid their services altogether.

Hire the Slidebean Team

Hiring a Freelance Presentation Designer

If you're considering hiring a freelance designer to improve your pitch deck, be prepared to pay hourly rates ranging from $50 to $150. Alternatively, online companies may charge as little as $400 or as much as $1,500 for a pitch deck redesign.

Slidebean offers different tears based on the slide quantity, delivery speed. You can check them here.

How much to charge for a pitch deck service?

Even when hired online, the average starting price for a full pitch deck from scratch is no less than $1,500 for professional presentation design in the hands of an experienced provider in crafting pitch deck content and this can easily go up to $5,000 or even as much as $10,000 . Some have even paid up to $50,000 for this.

So no...please do not buy the cheap is good, we can guess offer if you have received any. On the other hand, your cost of design per slide in this category easily goes up to $30 or $50 .  

Set Clear Deadlines, whether by Agency or Freelance

Agencies will charge per project, which makes your total cost a bit more manageable off the bat than an approximate amount of what could be countless hours trying to get to your perfect pitch deck.

At literally any rate, make of deadlines your ally. Especially when handling this job per hourly rates, setting a close deadline will result in a more narrow scope of hours spent for a delivery.

Beyond the above notion, however, deadlines should help measure and restrict your own pitch deck use, which can only be fruitful if you are thinking of your business as seriously as it calls for it.

Costs per Revision

Before you hire a pitch deck design or crafting job, make sure to finalize how many revisions you will get for the fee you pay. If you are on a tight budget, then limiting these should naturally cut down on costs.

However, think, also, on just how many chances you will get to make sure your presentation ally, meaning your deck itself, will be reviewed and altered based on your preferences as a solid point to get closer to what you want and what benefits your company.

Sometimes sold at an additional fee below the hundred, the revisions are also most commonly included as part of your package offer.

Slidebean offers free rounds of revision for all the pitch deck services

Buying a Template to Accompany Your Job Request

It is also possible to purchase a pitch deck template for usually $30 to $100.

You can also download or work on one for free and then send this out to be perfected by professional design. However, this might not necessarily lower your overall design or professional party’s costs as it might just mean your designer will have to put an extra into leveling the artwork, getting fonts right, etc. Find some templates here.

Get the Best for Any Price Paid

Especially if your next investment round depends on your upcoming pitch, we cannot stress the importance enough of making sure there are industry leaders at the forefront of the presentation design service that you are about to hire.

Regardless of whether you are being billed fifty thousand or five hundred, make absolutely sure you have experienced entrepreneurs behind your deck. This is absolutely paramount to a decent pitch deck.

Slidebean’s Presentation Design Service

Here at Slidebean , we offer three different types of services. We will evidently make templates available for free, we will write and design decks and we will also work with redesign of pitch decks.

Peculiar to our offer is that we have our team of experts doing all the extensive pitch deck writing work when it comes to crafting a story from scratch. They will be the ones breaking your business model down to define what your advantages are, which means you will be working closely with them for us to get you the most successful pitch deck content.

Once your structure is drafted, then a team of designers do all the creative work. Upon your review and approval, we consider your winning pitch deck a deal.

When it comes to r edesigning an existing deck , we allow users to easily share their existing slides by the upload of files to our secure cloud.

Well protected under our privacy policy, we take your company branding requirements into account along the whole process and send you the final slides in the format you require, whether that means on the Slidebean platform or fit to be shown in PowerPoint, Google Slides or Keynote, amongst others.

So, get to it! Best of luck with your pitch deck design and crafting hirings!

Let us help

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We've collected over 30 pitch deck examples and templates from successful startups like Airbnb, Uber, and Tesla. Free PDF downloads included.

A pitch deck is what gets investors on board to fund your company. The best way to do this is by summarizing your company story, using a series of strategically arranged slides to argue why your company has unicorn potential and is worth investing in.

This is a functional model you can use to create your own formulas and project your potential business growth. Instructions on how to use it are on the front page.

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Blog Graphic Design 30+ Best Pitch Deck Examples, Tips & Templates

30+ Best Pitch Deck Examples, Tips & Templates

Written by: Ryan McCready Jul 04, 2023

A startup is, by definition, a fast-growing company. And to grow you need funding.

Enter the pitch deck.

In this post, we’ll look at the best startup pitch deck templates from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. We’ll also uncover the secrets of their successful startup pitch decks, and how you can leverage them to attract investor dollars, bring on new business partners and win new client contracts.

Haven’t created a winning pitch deck before? Then, use Venngage’s Presentation Maker to easily edit the templates — no technical expertise required.

 Table of contents (click to jump ahead):

• What is a pitch deck?

30 pitch deck examples for businesses

What makes a good pitch deck, what is the difference between a pitch deck vs business plan, pitch deck faq, create a pitch deck in 4 easy steps, what is a pitch deck .

A pitch deck is a presentation created to raise venture capital for your business. In order to gain buy-in and drum up financial support from potential investors, these presentations outline everything from why your business exists, to your business model, progress or milestones , your team, and a call-to-action.

The best startup pitch decks can help you:

• Prove the value of your business
• Simplify complex ideas so your audience can understand them (and get on board)
• Differentiate your business from competitors
• Tell the story behind your company to your target audience (and make that story exciting)

What is a pitch deck presentation?

A pitch deck presentation is a slideshow that introduces a business idea, product, or service to investors. Typically consisting of 10–20 slides, a pitch deck is used to persuade potential investors to provide funding for a business. It serves as a comprehensive overview of your company, outlining your business model, the problem you solve, the market opportunity you address, your key team members, and your financial projections.

1. Buffer pitch deck

Industry: Social Media Management

Business model: Subscription-based SaaS (Software as a Service)

Amount raised: $500k, according to Buffer’s co-founder Leo Widrich .

Location: San Francisco, California, USA

Website: Buffer.com

Key takeaway : The traction slide was key for Buffer: it showed they had a great product/market fit. If you have great traction, it’s much easier to raise funding.

What’s interesting about Buffer’s pitching process was the issue of competition, as that’s where many talks stalled. Investors became confused, since the social media landscape looked crowded and no one was sure how Buffer differed.

Eventually, they created this slide to clear the air:

To be frank, I’m still confused by this addition to the Buffer pitch deck, but perhaps their presentation would have cleared things up.

In any case, we’ve recreated Buffer’s pitch deck with its own traction, timeline and competitor slides, plus a clean new layout and some easy-to-customize icons:

Design tip : don’t forget to add a contact slide at the end of your pitch deck, like in the business pitch example below.

Because sometimes you’re going to pitch to a small room of investors. Other times, it will be to an auditorium full of random people in your industry. And I can guarantee that not everyone is going to know your brand off the top of their head.

You should make it extremely easy for people to find out more info or contact your team with any questions. I would recommend adding this to the last slide, as shown below.

Alternatively, you could add it to the slide that will be seen the longest in your pitch deck, like the title slide. This will help anyone interested write down your information as event organizers get things ready.

Related:  Creating a Pitch Deck? 5 Ways to Design a Winner

2. Airbnb pitch deck

Industry: Hospitality, Travel, and Technology

Business model: Online marketplace (peer-to-peer) for lodging and travel experiences

Amount raised: $20k at three months and $600k at eight months (seed), according to Vator .

Website: airbnb.com

Key takeaway: A large marketplace, impressive rate of traction and a market ready for a new competitor are the factors which made Airbnb stand out early on, says Fast Company. The organization’s slide deck clearly demonstrates these points.

Your pitch deck should explain the core information in your business plan in a simple and straightforward way. Few startups have done this as well as Airbnb.

We’ve re-designed Airbnb’s famous deck as two light and airy sample pitch deck templates. The focus here is on engaging visuals, with minimal text used.

Airbnb fundraising slide deck

This type of deck is also called a demo day presentation .  Since its going to be viewed from a distance by investors while you present, you don’t need lots of text to get your message across. The point is to complement your speech, not distract from it.

Another great thing about Airbnb’s fundraising slide deck format is that every slide has a maximum of three sections of information:

As one of the most popular presentation layouts , the rule of three design principle has been drilled into my head. And for good reason!

Here’s one of the slides that demonstrates why this pitch deck design tip works:

VIDEO TUTORIAL:  Learn how to customize this pitch deck template by watching this quick 8-minute video.

Minimalist Airbnb pitch deck template

This simple sample pitch deck template is clean and incredibly easy to customize, making it perfect for presentation newbies.

Don’t forget to insert your own tagline instead of the famous “Book rooms with locals, rather than hotels” slogan. Hint: your tagline should similarly convey what your business offers. Airbnb’s pitch deck offers up tantalizing benefits: cost savings, an insider’s perspective on a location and new possibilities.

Design tip : Click the text boxes in our online editor and add your own words to the pitch decks. Duplicate slides you like, or delete the ones you don’t.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

3. Uber pitch deck

Industry: Transportation, Technology, and Logistics

Business model: On-demand transportation network and logistics platform

Amount raised: $1.57M in seed funding in 2010, reports Business Insider .

Website: uber.com

Key takeaway : Successful pitch decks clearly highlight the key pain point (the inefficiency of cabs) and a tantalizing solution (fast, convenient 1-click ordering).

Uber co-founder Garrett Camp shared the company’s very first pitch deck from 2008 via a  Medium post .

While there’s a surprising amount of text, it still manages to hit on every major part of their business plan succinctly — including key differentiators, use cases and best/worst-case scenarios.

Want something similar? We’ve updated the classic Uber pitch deck template with a sharp layout:

Uber investor deck

Many of the best pitch deck presentations out there are rather brief, only covering a few main points across a handful of slides. But sometimes your deck needs to provide more information.

There’s nothing wrong with having a longer investor pitch deck, as long as you switch up the slide layouts throughout — no one wants to see basically the same slide (just with different metrics or points) 25 times over.

This sample pitch deck template we created based on the infamous Uber deck has 20 or more slides and a diversity of layout options:

Design tip : Replace the photos with your own or browse our in-editor library with thousands of free professional stock images. To do so, double click any image to open our “replace” feature. Then, search for photos by keyword.

Blue Uber slide deck

In this navy version of the Uber pitch deck template, we’ve added bright colors and creative layouts.

Again, it’s easy to swap out the icons in our online editor. Choose from thousands of free icons in our in-editor library to make it your own.

Related : 9 Tips for Improving Your Presentation Skills For Your Next Meeting

4. Guy Kawasaki pitch deck

How much did they raise?  Guy Kawasaki’s Garage Capital raised more than $315 million dollars for its clients, according to one estimate .

Key takeaway : Avoid in-depth technical discussions in your pitch deck. Focus on the pain point you’re solving, how you’ll solve it, how you’ll make money and how you’ll reach custvomers.

Guy Kawasaki’s 10 slide outline is famous for its laser focus. He’s renowned for coining the 10/20/30 rule : 10 slides, 20 minutes and no fonts smaller than 30 point.

While you may be tempted to include as much of your business plan as possible in your pitch deck, his outline forces you to tease out your most important content and engage investors or clients within a short time span.

We’re recreated his famous outline in two winning templates you can adapt and make your own:

Gradient Guy Kawasaki pitch deck

This clean pitch deck template has all the sections you need and nothing you don’t.

Kawasaki’s format steers you towards what venture capitalists really care about : problem/solution, technology, competition, marketing plan, your team, financial projections and timeline.

Read our blog post on persuasive presentations for more design and speaking tips.

Design tip : Quickly add in charts and graphs with our in-editor chart maker. You can even import data from Excel or Google sheets.

Blue Guy Kawasaki pitch deck

This more conservative pitch deck template design keeps all the focus on the core information.

Remember: opt for a 30-point font or larger. This will force you to stick to your key points and explain them clearly. Anything smaller, and you’ll risk losing your audience — especially if they’re busy reading while tuning out what you’re actually saying.

5. Sequoia capital pitch deck

How much did they raise? Sequoia Capital is actually a Venture Capital firm. According to TechCrunch , they’ve raised almost $1B for later-stage U.S. investments.

Key takeaway : “If you can’t tell the story of the company in five minutes, then you’re either overthinking it or you haven’t simplified it down enough.” – Mike Vernal, Sequoia Capital

VC firm Sequoia Capital has its own  10-slide pitch deck format to rival Guy Kawasaki’s famous example that we’ll take a look at a little later on. Its highly-curated, clarified format shines a spotlight on innovative ideas.

As the video above suggests, effectively communicating your mission, not just listing features, is key. Below is our take on the Sequoia Capital pitch deck example; you’ll find it clean, clear and easy to create.

Design tip : Click the blue background and select a new color from our color wheel (or one of your own brand colors via My Brand Kit, available with Venngage for Business ) to create a pitch deck with your branding.

Related:  How to Make Successful Financial Pitch Decks For Startups

Blue and pink iconics pitch deck

Ready to try it for yourself? Add a pop of color to your version of the Sequoia pitch deck template with this pink and blue slide deck. The contrasting colors will make your information stand out.

6. Facebook pitch deck

How much did they raise? $500K in angel funding from venture capitalist Peter Thiel (first round).

Key takeaway : If you don’t have revenue traction yet, lean heavily on other metrics , like customer base, user engagement and growth.  Use a timeline to tell a story about your company.

The best pitch decks tell the real story about your company or brand. You should not only want to sell the audience on your product but also on the hard work you’ve done building it from the ground up.

Design tip: Try data visualizations to relay a company or product timeline . Since people are familiar with the format and know how to read them quickly, you can convey the information impactfully and save room while you’re at it.

Here, Facebook’s classic pitch deck shows the incredible schools that’ve already signed on and describe when future launches will happen.

The sample pitch deck template featured below shows another example of a company or product timeline . This would have been a great fit in the Facebook pitch deck, don’t you think?

Plus you can summarize a ton of information about your brand on a single slide. Check out how well the timeline fits into this pitch deck template below:

If the designer wouldn’t have used a timeline, the same information could have been spread over five or six extra slides! Luckily, Venngage’s timeline maker can help you visualize progress across a period of time without any design experience required.

7. TikTok Pitch Deck

How much did they raise? $150.4M in funding in 2014 (back when TikTok was called Musical.ly), says Crunchbase .

Key takeaway : Use icons as visual anchors for written information.

(The full slide deck is available to Digiday subscribers , though you can view some of the key slides in this Medium post . Keep in mind: this TikTok pitch deck was created for potential advertisers, not investors. No other TikTok pitch decks are publicly available.)

What TikTok does really well in the above example is use icons as visual anchors for their stats. (I could write a whole article about using icons in your presentations correctly. There are so many ways you can use them to upgrade your slides.)

If you’re not sure what I’m talking about, just look at the slide deck template below.

Each of the main points has an icon that gives instant visual context about what the stat is about to the audience. These icons draw the eye immediately to these important facts and figures as well.

Design tip: Remember to use icons that have a similar style and color palette. Otherwise, you run the risk of them becoming a distraction.

8. Y Combinator pitch deck

How much did they raise? This startup accelerator has invested in over 3,500 startups to date, according to the company website . They state their combined valuation nears $1 trillion.

Key takeaway : Create clear, concise pitch deck slides that tell a story investors can understand in seconds.

The classic Y Combinator pitch deck is incredibly simple, and for good reason. Seed stage companies can’t provide much detail, so they should focus on telling a story about their company.

That means your slides should tell a story investors can immediately understand in a glance.

Note that one of Y Combinator’s key components is the problem (above) and solution (below) slides.

Explaining how your startup is going to solve a pain point is a vital part of any slide deck. According to Y Combinator , startups should use the problem slide to show the problem your business solves, and how this problem currently affects businesses and/or people. Additionally, if you’re starting a new startup, forming an LLC could be a great choice to launch your business in the right direction, especially if you are focused on asset protection .

Without that information, investors are going to be left with more questions than answers.

The solution slide should show the real-world benefits of your product/service. I recommend using data visualization to show traction, like the chart above, with a couple of notes for context.

To ensure your problem and solutions slides are easily understood, use a similar layout for both, as shown below.

This will help the audience quickly recall the main problem you want to solve, and connect it to your solution (even if the slides are separated by a few other points or ideas).

9. Front pitch deck

How much did they raise ? $10M in Series A funding

Key takeaway : Use a simple flowchart to visualize a problem your product/service solves.

Not everyone is going to be able to explain their problem and solution as succinctly as the previous examples. Some will need to take a unique approach to get their point across.

That’s why I want to highlight how Front masterfully communicated the problem to be solved. They likely realized it would be a lot easier (and cleaner) to create a flow chart that visualizes the problem instead of text. (Did I mention you can make your own flowcharts with Venngage?)

Also, I really like how they distilled each down to a single phrase. That approach, combined with the visuals, will help it stick in investors’ minds as one of the best pitch decks.

Here’s another example pitch deck that uses a chart to convey their problem/solution:

It splits the competition slide right down the middle to illustrate the differences. It also shows exactly how the processes differ between the two entities using mini flowcharts.

Helping the audience make the right conclusions about your company should be an important part of your pitch deck strategy. Without saying a word, the visual choices you make can greatly impact your message.

10. Crema pitch deck

How much did they raise? $175K in seed funding .

Key takeaway : Choose background images carefully — making sure they have a similar color palette.

The best pitch decks keep things consistent, mainly because there are so many moving parts in any presentation. You want each of your slides to feel like they’re connected by a singular feeling or theme. An out-of-place presentation background image can throw that off.

Keeping things consistent when you use a solid background color or pattern isn’t hard. But things can get tricky if you want to use different photos for your backgrounds.

However, if you pick presentation background images that have a similar color palette, you’ll be fine. Check out the images Crema used in their startup pitch deck below:

If you’re struggling to find exactly the same colored photos, you can use a color filter to make things more uniform.

11. WeWork pitch deck

How much did they raise? $6.9M in seed funding in 2011, says Crunchbase .

Key takeaway : Put your metrics on display.

The behemoths at WeWork still have one of the best software pitch decks, despite recent troubles (layoffs, and a valuation that dropped from $47 billion to $2.9 billion).

In fact, this investor pitch deck actually helped them raise money at a $5 billion valuation.

My favorite thing from this is how their key metrics are on the second slide. They waste no time getting down to business!

A lot of the time brands hide these metrics at the end of their presentation, but WeWork made sure to put it front and center in their slide deck.

This approach puts the audience in a positive state of mind, helping them be more receptive to the pitch.

12. Crew (Dribble) pitch deck

How much did they raise? $2M in seed funding

Key takeaway : Start your presentation with a simple statement to set the tone.

Sometimes you have to set the mood of the room before you jump into your slide deck. A simple way to do this is by adding a powerful statement or famous quote at the beginning of your slides.

This may sound cliche, but the creatives over at Crew (now Dribbble ) used this approach well in their pitch presentation.

By claiming that every business is an online business, they instantly change the way that people think about the business sector.

Additionally, the designers used this straightforward statement to set up the rest of the presentation. In the next few slides, the potential market is explained. Without the statement, I don’t think these numbers would be as impactful.

Let’s take a look at the graphs and charts the Dribble team used in their slide deck. In the below business pitch example, you can see that the line charts use the same color palette, size, and typography.

One of my favorite tips from my presentation ideas roundup article states you should never make the audience do the math.

You can also use this mantra when you’re adding data visualizations to your slides. Make each slide extra easy to consume, as well as, easy to compare to other visualizations.

Below the pie charts use the exact same color palette, size, and typography as well:

If the designers would have used a different example, the audience would be distracted trying to decipher the information.

But consistent design across multiple visualizations will ensure your audience can make comparisons that lead to the right conclusions.

Pro Tip: You can use a comparison infographic to summarize key points you’re comparing.

13. Aspire Food Group pitch deck

How much did they raise? $1M from the Hult Prize in 2013 to scale their project.

Key takeaway : Simple graphics clearly illustrate the problem (food security), the size of the market and Aspire’s unique farming project (spoiler alert: it’s insects).

Nonprofits pitching donors or social enterprises pitching for funding have a slightly different challenge than other organizations. They need to present a unique solution and  make an emotional connection to their audience.

Aspire’s simple pitch deck graphics allow investors to grasp their unique business idea at a glance. Plus, by introducing the audience to one of their customers and describing how insect farming has impacted her food budget, the concept is made relatable to many.

Another simple design hack is to choose a unique background for your nonprofit or social enterprise pick deck. Take this sample pitch deck template:

There are millions of stock photos out there for you to pick from, so finding one that will work shouldn’t be too hard.

However, when you’re picking your presentation background images , it’s important to make sure it matches your message or brand.

In the above example, the pitch deck’s slightly crumpled paper background fits an eco-friendly startup well.   Especially because eco-friendly living and minimalism share similar tenants.

Another great example is this sponsorship pitch deck above. It elevates the message by opting for a simplistic background choice.

With a beautiful yet minimalistic slide deck like this, who wouldn’t want to donate?

Most of the time your pitch deck background images are supposed to be used in a supporting role. However, you can also design your presentation around the background images to create some of the best pitch decks out there.

As you can see in this pitch deck template, we added written content to the white space in each of the stock photos:

Plus no one can really copy your pitch deck layout, so you will instantly stand out from other companies.

Be sure to pick photos that share the same color palette and theme. Otherwise, the benefits of using these presentation backgrounds will be lost.

14. Mattermark pitch deck

How much did they raise? A total of $17.2M so far, says Crunchbase .

Key takeaway : Use screenshots in your pitch deck to show the problem you’re solving.

Highlighting digital problems is tough when you have limited space and time…like when you’re pitching your new digital product to a room full of investors.

That’s why some of the best pitch decks include screenshots of the problem being solved.

As you can see above, the people from Mattermark used screenshots to show how unorganized SAAS reporting was. At that time it was spread over a ton of different sites, with different reporting standards and values.

It would be difficult to sell an investor on their product just by talking about the market. Mainly because not a lot of people have experience in that specific niche.

But with a handful of screenshots, they were able to highlight the product potential almost instantly.

In terms of design, the team at Mattermark stuck to the rule of three (see slide below). This rule will help you keep your team from overwhelming the audience with a flood of stats or figures.

They also decided to make these figures easier to consume by highlighting them in different colors

Compared to a boring list of figures, it’s a lot easier to remember three distinct colored numbers. Plus because the background colors darken as they go, it naturally guides the reader’s eyes down the slide.

15. Dwolla pitch deck

How much did they raise? $12M in funding as of 2018.

Key takeaway : Give the reason your company was founded in one quick sentence.

In many of our own presentations, we talk about how Venngage started from humble beginnings before undergoing tremendous growth in just a few years.

That’s because people love origin stories — they help your audience connect with your brand and appreciate all the work put into it.

Take a look at the pitch deck slide from Dwolla above. In a single sentence, they outline their reason for doing business, and what they hope to solve.

Just be sure to talk about your company founding in the first few slides of your pitch. Otherwise, it won’t have the same impact.

On another note, as a design company, we always love to see people create great visualizations in their pitch decks — particularly when these visuals communicate key information well….like when it comes to your ideal users!

I have seen a lot of brands just talk about their users, but I recommend creating visual user personas instead. Our persona guides can help you with this!

As you can see above, Dwolla visualized their user personas for each use case.

These visual user personas allow audiences to put a “real” face to your user base. And if you have many ideal users (like Dwolla), it helps keep each group organized.

16. Kickfolio (App.io) pitch deck 

How much did they raise? $1M in seed funding.

Key takeaway : Go for huge graphs! The bigger, the better.

Be proud of your brand’s growth and metrics in your slide deck.

You worked hard to grow a company from nothing, and that’s a big achievement! So why would you want to make that growth hard to see?

However, I’ve seen a lot of people inadvertently hide their key metrics by using small graphs or charts.

The only solution to this problem is…get bigger with your graphs! And I mean huge, like the ones App.io deployed in the pitch deck above. Their graph is so large and imposing, every audience member could see it clearly.

Venngage’s  graph maker can help you do this for your own pitch decks too.

17. Yalochat pitch deck

How much did they raise? $15M in Series B funding, says TechCrunch.

Key takeaway : Use icons as illustrations to add instant context.

Icons have been making a comeback in the design world over the past few years. According to recent reports on graphic design trends , they’ll continue to be popular.

This presentation from Yalochat is one of the best examples of how to use illustrated icons correctly.

Each icon perfectly illustrates the point being made on each slide, giving instant context. They will definitely catch the eyes of any audience member.

Just remember to follow their lead and  use consistently designed icons !

18. Brex pitch deck

How much did they raise? $1.5 billion to date.

Key takeaway : Include a single slide about your team and highlight what makes them truly exceptional.

Another important part of your story is the people who helped you build your company. These people are the lifeblood of your brand, and what helps it stand out from the competitors.

Corporate card startup Brex does this well by using team member photos, and including their titles and company affiliations to build credibility. You can download the Brex slides for free, thanks to Business Insider .

Let’s tale a look at a sample pitch deck that employs a similar philosophy.

I’m guessing you already planned on adding something similar to your pitch deck. Again, I would recommend using only a single team slide like they did.

You can use a team photo if you want to talk about the whole team, or add an organizational chart instead. Alternatively, like Brex, you can highlight the most important individuals, like this business pitch example:

Whatever you choose to do, don’t forget to talk about your team on a team slide, and highlight the people who make your company truly great.

Read More:  12+ Organizational Chart Examples and Templates

19. Purple Go pitch deck

How much did they raise? Undisclosed.

Key takeaway : Use a contrasting hue to draw your audience’s attention to key information.

Color isn’t just about making your designs look good — it can also draw your audience’s attention to important information.

For example, take a look at this simple pitch deck from Purple Go . They contrast deep purple with white to help certain sentences pop.

This is a simple way to make your slides have a lot of impact; pick colors that contrast boldly with each other.

20. Mint pitch deck

How much did they raise? $31M to date, according to Mint.

Key takeaway : Add visual cues, such as illustrations and icons, to help explain your brand to investors.

I’m guessing your pitch deck is already going to touch on how you stand out from the competition. But just listing a few things that set you apart may not be enough on your slide deck!

You may need to add some visual cues to help the audience out.

We decided to redesign Mint’s original deck for a contemporary take on this.

In this minimalist pitch deck template, our designers used visuals to make the main company stand out even more. And best of all, it doesn’t distract from the minimalist theme.

This simple addition to your slides will help your information jump off the page, providing a rewarding visual break from related companies.

21. Park Evergreen (Plot) pitch deck

How much did they raise? $400k in seed funding.

Key takeaway : Give each metric its own slide.

Generally, slide decks are full of important metrics that you’re supposed to remember. But not all of those numbers are presented in a way that would make them easy to.

Some are hidden in long paragraphs, while others are smashed together with less important findings.

That’s why I’m a huge fan of how Park Evergreen (now called Plot ) included important numbers in this slide deck. As you can see below, each metric is given its own slide:

With this approach, the audience members place their full attention on that number. And they’ll be able to recall the information a lot quicker.

It may look overly simple to some, but the best pitch decks use this tactic a lot.

22. Hampton Creek (Eat Just) pitch deck

How much did they raise? $1.5M in Series A.

Key takeaway : Create a minimalist title slide to build anticipation for your presentation.

You probably know that presentations don’t always run as smoothly as planned. With long breaks and technical problems, the time between presentations can end up running rather long.

Translation: you might spend more time looking at the title slide than the actual presentation itself.

So if you really want to build some anticipation for your pitch, create a minimalist (some might even say, mysterious) title slide. As you can see, the team at Eat Just (once known as Hampton Creek) did just that.

The lack of information makes spectators want to learn more about your brand, effortlessly engaging them.

The only negative is that no one is going to know the name of your company — yet.

23. Sickweather pitch deck

How much did they raise? $2.6M to date, according to Crunchbase.

Key takeaway : Pull out the main metrics from your graphs and charts to make your slide a snap to understand.

Remember when I said: “Don’t make your audience do the math”?

Yeah. That’s because people hate doing math — so you never want to make investors try to calculate your data themselves. Especially when dealing with millions of dollars, tiny percent changes or other complicated numbers.

Out of all the tips in this article, this one might be the most important. Mainly because forgetting this idea all but guarantees your failure.

That’s why I recommend you “do the math” on every slide where you include a graph or chart — like how Sickweather did above.

By pulling out the main growth metrics from the graph, they made this slide a lot more consumable, and showed the audience exactly what they should pay attention to.

24. Dutchie pitch deck

How much did they raise? $35M in 2020, according to TechCrunch .

Key takeaway : Set the tone by putting your most impressive stat(s) in the introduction.

Dutchie, an all-in-one technology platform for eCommerce, POS and payments, wastes no time coming out the gates with one impressive insight: “10% of all legal cannabis in the world” is purchased through their product.

Now I don’t know about you, but that’s pretty tantalizing.

So it makes perfect sense they would pull it out from their market share figures and feature it in their introduction. By doing so, investors get an idea how successful and established Dutchie is right off the bat.

25. Studysmarter pitch deck

How much did they raise?  $15M according to TechCrunch .

Key takeaway : Illustrate your vision over several slides.

Rather than dedicate one slide to their vision for the company, digital learning company Studysmarter continuously brings up how their product will be understood in the future — as “the world’s central hub” for “lifelong” learning, becoming the “largest learning platform in Europe” by 2021.

While this visionary sentiment is not new to the pitch deck industry, it makes sense Studysmarter would want to focus much of their presentation slide deck on this idea: the idea of an unlimited target market and use cases.

Design wise, their illustrations are consistent, using visuals to illustrate their message and various target demographics.

These graphics build off the sleek, modern interface Studysmarter’s brand image invokes. It also illustrates what they want investors to envision for the future of the brand.

26. Clearbanc (Clearco) Pitch Deck

How much did they raise? $70M in series A funding, according to TechCrunch.

Key takeaway : Use flow charts to communicate complicated processes.

As a company that offers startups “growth capital for the new economy” through non-dilutive revenue-share agreements, Clearco (previously known as Clearbanc) wins big by communicating how the process works in less than a slide’s time.

That’s right: the company uses a flowchart .

For complicated business processes that would normally take several slides of text to communicate, a flowchart is a smart way to visualize a process while saving space and keeping your audience engaged.

Particularly for a company like Clearco, this is key for getting investors up to speed. Then you can move on to the other facts and figures they’ll surely want to hear.

27. Foursquare Pitch Deck

Key takeaway : Show how the end-product looks in your presentation.

Okay look, I get it. This slide deck from 2009 is certainly behind on times when it comes to design tips in this current day and age…

BUT take it back to more than a decade ago, and you’ll see why Foursquare’s pitch deck won big with investors.

As one of the first businesses to employ gamification, the company lets this selling proposition shine by using an iPhone graphic to show how the app’s points and badges look to the end-user. These visuals communicate the appeal by showcasing exactly how consumers will interact with, and understand, the product.

In essence, it takes the guesswork out of their pitch.

So while the text-heavy aspect of this sample pitch deck isn’t exactly ideal, their use of visuals can teach us a lesson.

28. TalentBase pitch deck

How much did they raise?   $330K to date.

Key takeaway : Let the numbers do the talking.

Rather than take up a ton of slide space in this pitch deck example, TalentBase, an affordable payroll solution , focused their real estate on the real deal-closers: the numbers.

While this won’t work for every business, as you may need to add more slides to truly explain the environment your organization exists in and your processes, TalentBase uses their positioning to drive forward a captivating narrative.

And this narrative utilizes only numbers to connect the dots in the mind of potential investors about the value TalentBase offers, in terms of market capture.

29. Peloton pitch deck

Key takeaway : Discuss both the tangible and intangible benefits your product offers.

In 2018, back before the real pandemic hey-day of this tech unicorn, Peloton dazzled in a funding round and managed to capture in $550M funding.

Part of this can be attributed to Peloton’s emphasis on the benefits it brings customers.

Across multiple slides, the exercise equipment and media company highlights how customers’ lives are improved in various emotional and functional ways. Since this connection lays the groundwork for long-term B2C relationships, investors can immediately identify the value encompassed by this modern fitness tool.

Looking to try something similar? Check out the below Peloton sample pitch deck, reimagined by our Venngage design team.

30. Ledgy pitch deck

How much did they raise? $ 10M in September 2021.

Key takeaway : Cut down on space with text and graphics that follow a clear logical narrative.

In just seven slides, the equity management and investor relations platform, Ledgy, was able to convince their audience that their product was worth investing in.

By putting their mission first, and following it up with engaging visuals, the company tells a story despite using minimal text.

Yoko Spirig, CEO and co-founder of Ledgy, echoed this sentiment in an interview : “Starting with the ‘why’ lets you build the business case for the product, and create a logical narrative that investors can follow.”

That’s why, design-wise, this is one of the cleanest pitch deck examples in the bunch. It’s one of the shortest too.

I also appreciate how their brand colors are used in conjunction with white to keep everything consistent (something that Venngage’s automated branding feature My Brand Kit can help you out with).

To summarize, some of my favorite pitch deck design tips include:

• Adding icon headers to your most important insights
• Use similar charts and graphs for easy comparisons across slides
• For longer pitch decks, switch up the slide layouts
• Pick a consistent theme for your presentation background images
• Don’t just list your ideal users, create visual personas
• Use a timeline to show how your company has grown
• Always do the math for your audience

Now let’s take a look at what’s the difference between a pitch deck and a business plan.

A pitch deck and a business plan serve different purposes in the world of entrepreneurship, each playing a crucial role in showcasing and strategizing a business venture. The main distinction lies in their format, level of detail and intended audience.

Pitch decks typically consists of a series of carefully crafted slides, highlighting key aspects of the business such as the value proposition, target market, revenue model, competitive advantage and team expertise.

The goal is to pique interest, generate excitement and secure further engagement or funding opportunities. A pitch deck emphasizes storytelling, persuasive visuals, and concise messaging to create an impactful impression.

On the other hand, a business plan is a comprehensive and detailed document that provides an in-depth roadmap for the entire business venture. It outlines the company’s mission, vision, goals, market analysis, marketing strategies, operational details, financial projections and risk assessment.

A business plan serves as a strategic blueprint, guiding the entrepreneur and internal stakeholders in executing the business idea effectively. It tends to be more exhaustive, often spanning several pages or even chapters, and is typically presented in a written format.

What should a pitch deck contain?

A well-crafted pitch deck should contain key information that effectively communicates your business concept, value proposition, and growth potential. While the specific content may vary depending on your industry and target audience, here are the essential elements that a pitch deck should typically include:

• Problem statement
• Market opportunity
• Business model
• Competitive analysis
• Marketing and sales strategy
• Team members
• Financial projections
• Milestones and timeline
• Investment opportunity

Not a graphic designer? No sweat — creating your own pitch deck is a breeze using Venngage’s Presentation Maker . (We’ll go over the basics here; for a more in-depth look, check out this article .)

Step 1: Sign up on Venngage for free using your email, Gmail or Facebook account. If you already have an account, log in to access the platform.

Step 2: Browse through our selection of professionally designed pitch deck templates and select one that suits your needs and preferences.

Step 3: Once you’ve selected a template, start customizing it to match your branding and content. Venngage’s drag-and-drop editor allows you to easily modify every aspect of the template, including colors, fonts, images and layout. Replace the placeholder text with your own content, such as your company information, product or service details, market analysis and financial projections.

Note: there are hundreds of templates available that you can design and share for free. If you want to access certain designs, take advantage of in-editor features like My Brand Kit/Team collaboration .

Step 4: Once you’re satisfied with your design, you can download it in various formats such as PDF or PNG. Alternatively, you can use also Venngage’s sharing options to present your pitch deck directly from the platform or share it with others via a generated link.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

Now that you know how to create the best pitch decks to communicate your ideas, present your startup or raise venture capital, take action and start designing your own pitch deck today!

And if you want to learn more, there are a ton of other presentation design resources you can take a look at next:

• 20+ Business Pitch Deck Templates and Design Best Practices
• 120+ Best Presentation Ideas, Design Tips & Examples
• 15 Presentation Design Statistics to Know For 2019
• 7 Tips for Designing a Persuasive Presentation [Presentation Design Guide + Templates]
• 20+ Consulting Proposal Templates

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How to Create a Pitch Deck (and the 10 Slides You Need)

Table of Contents

In the high-stakes world of startups, a pitch deck presentation is often the deciding factor for securing investment, whether in high-pressure situations like Shark Tank or pre-seed pitching rounds. With limited time to make a first impression, the quality of your pitch deck is crucial in leading to that all-important follow-up meeting with investors or VCs.

In this article, we’ll guide you through how to create a pitch deck and the ten essential slides you need. We’ll also explain what makes a good pitch deck (including examples), the 10/20/30 rule, and how to avoid common mistakes.

Success in entrepreneurship isn’t just about hard work, luck, and timing. It’s also about successfully convincing others to invest in your vision, whether you’re seeking funding, advice, mentorship, or partnerships. A great pitch deck will be your essential tool in persuading investors. Let’s get started!

What is a Pitch Deck?

A pitch deck is a slideshow presentation that succinctly conveys your business idea, market opportunity, and value proposition. Startup founders and entrepreneurs commonly use them to present their business ideas, products, or services, also known as a business or investor deck. It is necessary in securing funding, attracting partnerships, and closing deals.

With a concise format of 10 to 20 slides, this visual tool effectively conveys a business idea and its potential to help entrepreneurs connect with investors, clients, or partners. Suppose your pitch catches the interest of potential investors. In that case, there will likely be an in-depth next meeting (i.e., the start of the actual pitching process).

💡 The most common formats for pitch decks are PowerPoint slides, Google Slides, or Apple Keynote presentations.

Purpose of a Pitch Deck

The purpose of a pitch deck is to clearly and quickly communicate your business’s potential. Used in fundraising pitches, idea support, and forming strategic partnerships, it provides a visual snapshot of your business idea and its market viability.

Pitch decks are not only used by startups but also in a variety of other settings. The structure of your slides should enable potential investors to grasp your business idea’s potential quickly.

Types of Pitch Decks:

• Branding or marketing plan
• Fundraising
• Film & TV

The 10-20-30 Rule for Slideshows

The 10-20-30 rule, coined by venture capitalist Guy Kawasaki, offers a structured approach to creating effective PowerPoint pitch decks. This rule is a favorite among startups but applies to all types of presentations. It includes:

• Keeping to just 10 slides.
• Limiting the presentation to 20 minutes.
• Ensuring a font size of at least 30 points.

However, sticking to 10 slides isn’t always the optimal approach for everyone. As David from NextView VC reminds us, it’s crucial to present in a manner that feels authentic to you. Treat pitch deck templates as flexible starting points, and tailor them to highlight the uniqueness of your startup.

What should be in a pitch deck

A pitch deck should concisely outline your business idea, market, strategy, finances, team, and funding needs in an engaging story. You should use between 10 and 20 slides depending on your needs and audience.

In the next section, we’ll guide you through creating each slide.

The 10 most important slides in an investor deck:

• Business overview: A brief introduction to the business, including the mission and vision.
• Problem statement: Identify the problem or need in the market the business intends to solve.
• Solution slide: The product or service offered by the business as a solution to the identified problem.
• Market size and analysis: Information about the target market and industry, including size, growth potential, and customer demographics.
• Product and business model: How the business plans to make money, including the product and pricing strategy.
• Go-to-market plan: The approach to promoting the product or service and acquiring customers.
• Competitors: A look at the competitive landscape and how the business differentiates itself from competitors.
• Financials: Financial projections and current financial status.
• Team: Information about the key team members, their roles, and their experience.
• Ask: The specific funding request and how it will be used to grow the business.

Now that we’ve covered the basics, we’ll move on to how to create a pitch deck.

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How to create a pitch deck

We’ll take a step-by-step approach to making the essential 10 slides in a pitch deck. It will cover the most critical aspects of your business idea and pitch presentation. You may add more slides as you go, but let’s start by looking at each of these 10 slides, their purpose, and what information should be included.

Slide 1: Business overview

The first slide of your pitch deck will set the tone for the rest of the presentation. The business overview (title slide) should briefly capture the core of your idea and stand out to investors.

• Include your logo.
• title slide
• Name of your idea, business, or startup.
• Summarize your concept into a catchy headline.

Slide 2: Problem

Use this slide to lay the groundwork of your pitch by focusing on the problems or pressing needs that your business addresses. Highlight the market gap and illustrate why it’s an important opportunity.

• Present the problem your business solves in the form of a problem statement.
• Emphasize its relevance to your audience.
• Back up your points with solid data like market statistics or instances of current inefficiencies.

Slide 3: Solution

The solution (or value proposition) slide should address each problem mentioned in the previous slide. There could be many ways to solve a problem, so clarify how your solution benefits your target segment.

• The value proposition of your product or service.
• What sets it apart from competitors.

Slide 4: Market size

This slide should provide a clear picture of the market analysis and landscape based on your research. Illustrate the scale of the market you’re targeting or part of, demonstrating growth prospects and business opportunities. Key points to include:

• Break down the market opportunity into TAM, SAM, and SOM.
• Note any important market trends.
• Use visual aids like charts or graphs to effectively depict market size and trends.

Slide 5: Product & business model

Summarize your product and business model in this slide to show how you will make money, scale, and be profitable.

• Highlight your product’s main features or services.
• Add visuals like screenshots or images for clarity.
• Detail your revenue streams, cost structure, and pricing strategy.

Be ready to explain any challenges within your business model and your solutions.

Slide 6: Go-to-market strategy

The go-to-market (GTM) slide outlines your strategy for entering the market and acquiring new customers. Explain how you will distribute your product or service and reach your target audience.

• Outline each phase of your GTM strategy.
• Define your ideal customer or buyer persona and how you provide value to them.
• Explain your sales and marketing approaches to reach customers.

Having a good idea or product isn’t enough to convince investors. They need to know if you have a viable, thought-out strategy to reach and serve the target market.

Slide 7: Competitive analysis

Demonstrate your understanding of the market and the competition in this slide by providing data and market research. Offer data-driven research to map out the competitive landscape, including:

• Identification of major competitors and alternatives.
• Specify your unique selling proposition (USP) and competitive advantage.
• Strategy and positioning against competitors.

Be straightforward in this slide and reassure investors that you are aware of your competition and have a plan to achieve and maintain a competitive edge. You could mention potential challenges, risks, or disruptors.

Slide 8: Team

Many investors often consider the team behind a startup as one of the most critical factors in their decision-making process. A study done on over 21,000 startup founders suggests that the founder’s personality – or the combined personalities of the founding team – is paramount to entrepreneurial success.

• Include all founders, management, and advisors.
• Roles and responsibilities.
• Highlight key skills and relevant experience.
• Mention any meaningful connections.

The team slide has to instill confidence in potential investors that this is the right team for the job, even if you are a solo founder.

Slide 9: Financials

This is a critical slide where investors may spend the most time reading to get a glimpse into the business idea’s financial feasibility and potential return. Describe how you plan to generate revenue and your pricing strategy. Each startup will show different financial figures based on their stage.

Basic financial data:

• Income statement
• Sales forecast
• Expenses and burn rate
• Profitability
• Market size (Total Addressable Market, Serviceable Available Market, Serviceable Obtainable Market)
• Projected revenue growth for at least three years.

Other KPIs you may include:

• Customer acquisition cost (CAC)
• LTV/CAC ratio (indicates how sustainable the business model is)
• Customer growth

Coming up with these figures demonstrates your financial acumen and your understanding of the key metrics that drive business success.

Slide 10: Ask

The last slide should wrap up the pitch with a snapshot of your current standing, any accomplishments, a timeline, and the use of funds.

• The current state of affairs (growth, market share).
• State the amount of funding needed and how you plan to use it.

Investors want to know if your startup/idea is worth investing in, so show them evidence of progress, past successes, or the potential for future success.

What makes a good pitch deck?

A good pitch deck gets your point across to investors and captures their attention. Successful pitch decks are clear, focused, and persuasive. Many investor pitch decks follow a similar structure because they give investors a snapshot of a business’s investment potential.

These are traits of a good pitch deck:

✅ Concise and clear, without fluff or distracting details.

✅ Focused on telling the story of the startup/idea and its potential.

✅ Structured with a logical flow. Each slide supports the overall narrative.

✅ Persuasive , backed by data, research, and appropriate graphs and charts.

💡 Save time by using an AI pitch deck presentation maker like SlidesAI

Best pitch deck examples

Here are some of our favorite pitch deck presentations. The best pitch decks balance detailed information with simplicity. Take a look at these pitch deck examples across different stages of funding:

Airbnb pitch deck (Pre-seed)

LottieLab pitch deck (Seed)

Copy.AI pitch deck (Series A)

Wanderlist pitch deck (Series B)

Crunchbase pitch deck (Late stage)

💡 Check out more free pitch deck templates here .

Top 3 mistakes to avoid with your pitch deck

These common mistakes can diminish the impact of your presentation. Strive for a balance between thorough information and simplicity for maximum impact.

Mistake 1: Overemphasizing aesthetics

Overdesigning your slide deck can detract from your core message while pitching. In most cases, it is safe to leave out PowerPoint animations and excessive graphics. Use brand colors if possible; any image, graph, or chart you include should directly support your narrative.

💡 Pro tip: Maintain a consistent visual theme and leave out flashy design elements.

Mistake 2: Overloading information

It’s natural to want to share a lot of information on each slide, but doing so can make it harder for your audience to tell what’s important. VCs hear hundreds of pitches each year – you need more clarity in your pitch to catch their interest within your allocated time. Focus on the key information and overall structure of the pitch deck presentation.

💡 Pro tip: Prioritize clarity and conciseness to make a lasting impact.

Mistake 3: Lack of personalization

Pitch deck templates are a great starting point, but remember to tailor your pitch and content to your audience. Investors differ in their interests and priorities. Understanding what your audience value can significantly improve your pitch’s impact.

💡 Pro tip: Find out what resonates with your audience and include or address them in your deck.

• No design skills required
• 3 presentations/month free
• Don’t need to learn a new software

A thoughtfully prepared pitch deck is essential for securing investment. View your pitch deck as a brief yet compelling introduction to your startup’s potential, aiming to secure further discussions and, ultimately, funding. By adhering to the 10-slide structure recommended in this article, you can effectively convey your business vision, introduce your team, emphasize your market edge, and outline your financial forecasts.

Organize your slides to ensure your business concept is easily understood. Be succinct and clear, and align your content with what investors typically seek. Steer clear of common pitfalls like cramming slides with information or not customizing your deck to align with investor interests. Wishing you success!

Frequently Asked Questions

Is a pitch deck the same as a business plan.

A pitch deck and a business plan are not the same. While a pitch deck visually presents key aspects of your business idea, a business plan is a comprehensive written document that outlines all aspects of your business. A pitch deck can summarize your business plan but cannot replace it.

What happens after a successful first pitch?

Pitch deck guides often focus on the initial meeting with venture capitalists, but that’s just the start. Investment decisions involve multiple meetings, due diligence, negotiations, and paperwork. As NextView VC’s David Beisel puts it, “The purpose of all venture capital meetings is to get another meeting.” Read more about what to expect after a successful first pitch .

What about other slides, like the traction slide?

Traction slides are to showcase proof of any progress, achievements, and market acceptance. For early-stage startups, including pre-seed, traction might not necessarily mean revenue. It can be any evidence that validates your business idea and market demand, such as user sign-ups.

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How to Design a 30-Minute Pitch Deck – Slide Count and Strategy

When you have 30 minutes to pitch your business, product, or idea, the number of slides you use is crucial. Too many and you’ll rush through or omit critical information. Too few and you may leave your audience wanting more details. To make the most of your limited time, follow these key strategies for designing a polished 30-minute pitch deck:

Keep it High-Level

Resist packing too much granular detail into slides. A 30-minute presentation provides enough time to effectively communicate your overarching vision, key features, competitive advantages, business model, milestones, and team credentials. Save deeper dives for follow-up conversations.

Lead with Your Best

Hook your audience quickly by devoting your first 2-3 slides to articulating your central value proposition and product differentiators. Put your best foot forward before diving into the details.

Limit Slide Count  

To allow 2-3 minutes per slide, aim for 10-15 slides total. This provides flexibility to expand on certain points while keeping within time constraints. Avoid crowding slides with too much text or information.

Allocate Time Strategically

After the introduction, allocate remaining slides to provide an overview of your product, user traction and market potential, competition, financial projections, team background, and future direction.

Prioritize Visuals

Graphs, charts, images, and diagrams make complex information easily digestible while limiting dense text. Visuals also aid audience retention.

Practice Rigorously

Practice your pitch flow with your slide deck at least 5-10 times. Refine content and slide order for smooth delivery that fills but doesn’t exceed the allotted 30 minutes.

With the right balance of brevity, strong visuals, and limited slides, you can deliver an impactful and coherent 30-minute pitch. Focus on nailing your narrative flow and key data to convince investors your business is worth their time and capital.

Contact us for a free consultation.

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15 Best Pitch Deck Examples That Made Startups (+ Templates)

Having a great idea for a startup is not enough if you can’t make others see your vision. Pitch decks are the medium used to bridge this gap. To help visualize your startup idea to investors.

A well-crafted pitch deck is usually the reason behind the success of many modern startups. It’s what earns them the first rounds of funding and get the business up and running.

If you’re also in the process of pitching your startup idea to investors, take a look at some of the pitch deck examples below that made startup ideas into billion-dollar companies.

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What Is a Pitch Deck?

A pitch deck is a type of presentation or a slideshow you use to present a startup or business idea to investors. In the world of venture capital, pitch decks are like your CV that you present to win over the investors.

Unlike most other types of presentations, pitch decks are short, concise, and very straightforward. Basically, it’s a short overview of what your startup is about, the problems it solves, and why you think it can be a success.

Although, creating such a precise pitch deck is not as easy as it sounds. Let’s explore some of the famous startup pitch decks and learn why they were successful.

The Airbnb pitch deck is a legend among presentation designers. It’s one of the most perfectly designed pitch decks ever made. And it’s the pitch deck that made Airbnb into the $385-billion startup that it is today.

Why It Worked

Airbnb pitch deck proves that the key to winning is to keep things short. In fact, this pitch deck had only 10 slides. The startup was able to pack all their best information into 10 slides with a clean and modern design.

Recommended Pitch Deck Template

You don’t have to be an expert designer to create such a great pitch deck. Instead, you can use a template. This particular template is perfect if you’re going for a short and sweet approach with your pitch deck design.

Not all startup ideas can be explained in just 10 simple slides. Startups that aims to bring a new concept into a competitive market requires a well thought out pitch deck with more information. That’s exactly what Square did with its pitch deck to convince investors to invest in the company.

If you have a more complex startup idea to explain in a pitch deck, use Square’s pitch as an example to learn about what slides to include and what to avoid.

Even though the slides look a bit outdated now, this pitch deck was able to perfectly encapsulate Square as a successful startup. Since this pitch, Square managed to raise over $500 million in funding in multiple rounds.

You can use this PowerPoint template to create a more detailed pitch deck while showcasing more information about your company.

3. Facebook

This is one of the earliest pitch decks used by Facebook in their early seed funding rounds. This was back in the day when the company was known as “thefacebook”. At the time, this pitch deck had one of the best designs.

Facebook wasn’t a brand new startup. It was competing against other more popular platforms like Myspace and Friendster. This pitch deck proves how well the company described the platform in a very simple manner in each slide to help investors understand the purpose of the business.

This pitch deck template is ideal if you’re designing a pitch deck similar to Facebook’s design. It has slides with layouts that support a textual approach.

Mint.com created this pitch deck 5 months before launching the startup. Needless to say, this pitch deck is what made Mint.com a reality and made it into a $170 million business only 2 years after launch.

Featuring a PowerPoint design from 2007, the Mint.com pitch deck is a masterclass on how to highlight the key features of your business while comparing it with competitors.

Use this pitch deck template if you also want to craft a set of slides with competitive data and highlights.

5. LinkedIn

This pitch deck was used in LinkedIn’s series B funding round. As you’ll see from the presentation, it features more information about the company than the usual startup pitch deck. That’s probably what helped the company raise more funds on its way to becoming a $26-billion company.

The LinkedIn pitch deck packs a lot of data and statistics in almost every slide in the deck. Visualizing this data is what made it look more interesting. You’ll notice that the deck features all kinds of graphs and charts.

This template also comes with editable infographics, charts, and graphs to help visualize data more effectively.

Buffer is a startup that started out small but made it into a well-known name in the world of social media. The company is now valued at over $80 million. This is the slide deck the company used to raise its first $500K funding.

The simple and clean design made this pitch deck a success. It also summarized the entire startup into 12 slides. With big bold titles and brief descriptions.

If you also prefer pitch decks with big titles and text, this template is perfect for you.

7. Foursquare

This is the very first pitch deck Foursquare used to showcase the company to investors. And it’s the pitch deck that got the company off the ground with over $1.3 million initial funding.

Foursquare used the pitch deck quite cleverly to show off features of the service using app screenshots. This helped prove and convince investors of how effective and simple it is to use the app.

Use this template and make sure to add lots of screenshots and images in your pitch deck as well.

8. Canva (Previously Fusion Books)

Before Canva was the go-to platform for designing social media graphics, it was known as Fusion Books. Their goal was to replace Microsoft Office as an online publishing platform.

Even though the initial plan didn’t exactly work out, this pitch deck is what helped the startup get its idea off the ground as Fusion Books.

The dark color theme is an odd choice for designing pitch decks but somehow this one pulls it off quite well. The dark backgrounds also offer better contrast to highlight the text and images above all else.

If you’re also thinking about using a pitch deck with a dark theme, this template will come in handy. It features 36 different styles of slide layouts for you to choose from.

This is the pitch deck WeWork used in its Series D funding round back in 2014. It may look simple and basic but this slideshow helped the company successfully raise $355 million in funds.

Even though the slides look a bit cluttered, they also use big headings, images, and stats throughout the slides to make them easier to digest and navigate. It also packs a lot of information as well.

Much like the WeWork pitch deck, this template also uses very simple slide designs featuring creative illustrations and icons. It uses a very professional design style too.

10. Dropbox

Even though it was designed way back in 2007, this pitch deck features a very straightforward design that makes a convincing case for the company. Dropbox used this pitch deck to get the initial funding for the startup, which is now valued at over $8 billion.

There’s one common theme used in this pitch deck and its bullet points! Many experts agree that bullet points help summarize information more effectively. And that’s probably what made this pitch deck a success for Dropbox.

If you want also want to showcase lots of stats and information in a concise manner, this pitch deck template will help. It features 60 slides with unique designs for presenting a data-driven pitch.

11. Buzzfeed

Buzzfeed used this pitch deck back when it was only generating around 2.5 million page views per month to convince investors of its much larger plans for the future.

The pitch deck helped the company raise over $3.5 million in funds. Now the platform has grown into a giant in the entertainment industry.

Despite the quirky and rather casual content seen on Buzzfeed pages, this pitch deck uses very professional slide designs that show the plans for the future in a straightforward manner.

With this template, you can design a more visual and colorful pitch deck to present your startup and project ideas. It’s great for entertainment-related pitch decks as well.

This is the iconic pitch deck that secured the first $200k in funding to get UberCab off the ground. The tech giant now dominates multiple industries with an enterprise valuation of over $57 billion.

You’ll see lots of stats, numbers, and bullet points throughout this pitch deck. It also has a large pitch deck with 25 slides that effectively detail the whole purpose of the startup idea.

This PowerPoint template is great for showcasing big numbers and stats about your company in an attractive way. It also features lots of charts and graphs for convincing your investors of your success.

The interactive map-making platform, Mapme used this simple and effective pitch deck to raise $1 million for its seed funding round. And it only has 14 slides.

Describing the key features of the platform in concise bullet point-style paragraphs is what made this pitch deck a success. It also uses visuals to cleverly show off the app features as well.

This pitch deck template will help you create a slide deck with a clean and minimal approach, just like the one used by Mapme.

14. Mixpanel

Imagine raising $65 million using a pitch deck that consists of just 12 slides. That’s exactly what Mixpanel managed to achieve with its pitch deck.

For a startup that promotes analytics software, you’d expect the pitch deck to have lots of visuals like charts and graphs. But, this pitch deck mostly use text to easily explain what kind of problems the startup aims to solve.

A simple PowerPoint template like this one is great for creating pitch decks with clean layouts and lots of text.

This is the iconic pitch deck Rand Fishkin used to showcase Moz (previously SEOMoz) to investors and raise funds back in 2011.

What makes this pitch deck different from the rest is how it uses illustrations, and images as a way to describe key aspects with a bit of humor. It may not work for all startups, but it’s probably what made this pitch deck a success.

Many of the pre-made PowerPoint pitch deck templates come with vector graphics, icons, and even illustrations you can use in your presentations. Like this one.

Hopefully, you’ll be able to apply some of the tricks used in these pitch decks when creating your own designs. Also, you can check out our best pitch deck templates collection to find inspiration.

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35 Best Pitch Decks From Real-Life Startups [With Templates]

Written by: Orana Velarde

Many companies in existence—even big-name startups—once had to create a pitch deck at the beginning of their journey. Thanks to the internet, we can access and study all those successful pitch decks for a healthy dose of inspiration.

Some of these investor pitch deck examples have become quite famous, like the Airbnb pitch deck from when the company was still called AirBed&Breakfast.

In this article, we’ve put together the 35 best pitch decks to learn from. We've also recreated some of those pitch decks into templates to help you attract investors and support for your own company.

If you're ready to create your own pitch deck, use our presentation software to put together a professional investor presentation in minutes.

Here's a short selection of 8 easy-to-edit pitch deck templates you can edit, share and download with Visme. View 23 more templates below:

What Makes a Good Pitch Deck?

Before we launch into 35 of the best pitch decks of all time, let’s talk about what makes a good pitch deck. What’s going to grab investor attention and help propel your business toward the same success that companies like Airbnb, WeWork, Uber and Facebook have all seen?

Let’s dig into a few of the major components to keep in mind when designing a pitch deck.

• Use the right slides. There are 10 key slides every pitch deck should have, including an introduction, problem/solution, business model, statistics, etc. Flesh out a proper pitch deck outline before you get started pulling necessary information.
• Tell a story. One of the best ways to capture your audience is through a compelling story. Make sure you’re really selling your business idea by elaborating on why people are going to want or need it.
• Be passionate about your idea . No one wants to listen to someone half-heartedly pitch a business idea. You need to believe in it and make your audience believe in it, too.
• Proofread and practice. Nothing is going to make you seem less professional than typos and a million “ums” during your speech. Review your slides and rehearse them to make sure you’re ready to present.
• Pay attention to design . Old, boring, bulleted PowerPoints won’t get you anywhere anymore. With access to beautiful and simple templates and tools (*ahem* Visme *ahem*) it’s never been easier to create beautiful and creative pitch decks.

For even more tips on your pitch deck design, watch this video:

If you need help creating attention-grabbing pitch decks, you can use the versions recreated in Visme as a starting point. Better yet, allow Visme's AI presentation maker to do the heavy lifting for you—it handles everything from design to content, speeding up your pitch deck design process.

With just a text prompt, this advanced tool helps you generate pitch deck presentations complete with images, icons, illustrations, text, and everything else—in just seconds.

For example, you can draw inspiration from any of these pitch deck examples and instruct the AI presentation maker to generate a similar pitch deck design tailored to your business and topic of choice. Isn't that amazing?

Click on a Pitch Deck to Jump Ahead

• Dropbox Pitch Deck
• Tinder Pitch Deck
• Airbnb Pitch Deck
• WeWork Pitch Deck
• Uber Pitch Deck
• BuzzFeed Pitch Deck
• Launchrock Pitch Deck
• Foursquare Pitch Deck
• Intercom Pitch Deck
• Mattermark Pitch Deck
• TouristEye Pitch Deck
• Buffer Pitch Deck
• Ooomf (Crew) Pitch Deck
• Moz Pitch Deck
• Biogrify Pitch Deck
• Front Pitch Deck
• Piccsy Pitch Deck
• LinkedIn Pitch Deck
• Fyre Festival Pitch Deck
• Manpacks Pitch Deck
• Coinbase Pitch Deck
• Snapchat Pitch Deck
• YouTube Pitch Deck
• Facebook Pitch Deck
• Crunchbase Pitch Deck
• Contently Pitch Deck
• Wise (TransferWise) Pitch Deck
• Bliss Pitch Deck
• Castle Pitch Deck
• Shift Pitch Deck
• Cubeit Pitch Deck
• Revolut Pitch Deck
• Alto Pitch Deck
• Wayfair Pitch Deck
• Walmart - Flipkart Pitch Deck

1. Dropbox Pitch Deck

Dropbox is one of the pioneers of cloud storage as we know it today, and their pitch deck from 2007 was all about revolutionizing the way people stored and shared important data.

The company has raised around $1.7 billion in funding and is backed by popular investors like JP Morgan and Sequoia Capital.

Original pitch deck:

What makes Dropbox's pitch deck stand out among others is how it addresses the “why” behind the entire idea of cloud storage.

As you go through the slides, you’ll notice how each section focuses on how Dropbox’s solution will benefit users and the society as a whole by changing the way people work with files.

This slide deck inspiration also dives into the details of why investing in the company is a good idea at that particular time, making a strong case for securing the funding they need.

Key Takeaway: Draw a comparison with your competitors to show how your product is better. Focus on the features, but then follow up with benefits to explain why those features are worth investing in.

It's also a good idea to explain why the timing is ideal for launching your product or company. Dropbox does this well by highlighting trends that are relevant to their target audience, such as the increased use of digital devices and more distributed/remote teams.

Here's an investor pitch deck template that comes built-in with a comparison table , data widgets, charts and a benefits slide. Customize it to create a value-focused pitch deck like Dropbox.

Recreated in Visme:

Create your own Pitch Deck with this easy-to-edit template! Edit and Download

2. Tinder Pitch Deck

Previously known as Matchbox, Tinder is one of the most popular dating apps in the world.

While Tinder's pitch deck below is not officially connected to any funding round, the app managed to raise over $50 million in just three rounds.

So, what is it about this that makes it such a great pitch deck inspiration?

First, they do an excellent job of communicating the problem with a short (but relatable) story. Then, instead of talking about the solution, they show it within their app.

The next few slides dive deeper into the app’s functionality — how it works and what value it provides. By using step-by-step screenshots, they let their app do the talking.

Finally, the pitch deck summarizes additional features being developed and the revenue opportunity, or how they plan to make money, in two short slides.

Key Takeaway: Using storytelling to explain a problem can make it relatable and easier to understand. A good pitch deck puts investors in the customers’ shoes, which naturally makes them more intrigued to learn about the solution.

Another lesson to be learned here is to use your product’s functionality to explain the solution. Tinder does a great job of showing instead of telling with step-by-step screenshots of how users will navigate through the app to fulfill their needs.

Customize this business pitch deck template below designed especially for apps and SaaS businesses, and apply your own storytelling principles:

3. Airbnb Pitch Deck

Some of the best investor decks present information in a quickly-digestible, easily-understandable way. This is where an early pitch deck by Airbnb shines.

Airbnb’s pitch deck is commonly cited as one of the best, and has helped raise over $112 million .

Each slide is relatively basic, presenting the information quickly and efficiently. They also avoid the pitfalls of sticking simply to text, adding images and charts throughout that illustrate their points in a similar manner.

Key Takeaway: You don’t want to bore your audience, but you also want them to know exactly what your product or service is trying to do. Airbnb's modern pitch deck design exemplifies simplicity at its finest.

Here’s a pitch deck template inspired by Airbnb to get you started.

The Visme editor comes equipped with several AI features, like the AI Presentation Maker , which helps you craft a fully designed pitch deck from start to finish, including content and visual graphics. Additionally, the AI Writer can help you refine content in several ways, like summarizing longer text or refreshing older content.

Use the prompt window to explain what you need and watch the tool unleash its magic.

4. WeWork Pitch Deck

In the WeWork Pitch Deck Series D , they show projected growth in big numbers. They used the power of FOMO (Fear of Missing Out) to really bring the message home to investors.

By providing big-name services to their members through an affiliate scheme, they were able to add the logos of all these companies in their company deck and show who they were already working with.

Not only did they get tons of funding with this pitch deck, they're now one of the biggest coworking space providers in the world. They knew the potential of WeWork and were definitely not afraid to show it.

Key Takeaway: If you know your idea has the potential to be huge, show it. WeWork knew they had a sound business plan that was bound to grow with the right amount of support. They didn’t take any shortcuts and used visual charts to show huge projections and big plans.

Here’s a business pitch template inspired by WeWork to get you started.

5. Uber Pitch Deck

When Uber first started out, it was called UberCab.

The idea behind the business seemed like something right out of a fairy tale; cabs that would pick you up in minutes, which you didn’t have to call or stand on the curb for.

Even though their initial ideas did not exactly represent how Uber is today, their original pitch deck is a great example of believing in a product.

This professional pitch deck goes into detail about how UberCab could ultimately change the way taxis work, forever.

The actual slides from this business deck rely heavily on bullet points to get the message across, but they hit home because they are simple and short-winded. The bullet points are more like matter-of-fact statements instead of long explanations.

You can tell that the founders knew they had a great idea and all they needed was the investors to see it the way they did. They had no charts because they were still a small enterprise and had no growth to show.

They were relying on a simple fact: their idea was a game changer.

Key Takeaway:  Even if all you have is a great idea, strongly believing in that idea can help you get the funding you need to turn it into a reality. Forget fancy charts and long explanations — the best pitch deck designs keep it simple and get to the point quickly.

Here’s a pitch deck template inspired by Uber to get you started.

6. BuzzFeed Pitch Deck

When BuzzFeed was small, with only five people in a tiny office in Chinatown, they knew they had to stand out from the crowd to get ahead. So, instead of just being one amongst the pack, they created their own pack.

They visualized this idea perfectly on slide 18 of their pitch deck. BuzzFeed pitched the idea of advertisement as content instead of having content and advertisement as two different entities, which was the norm.

Their idea to use content generated by users, computer algorithms and advertisers is what made them different from other journalistic websites. They pitched their platform to investors so they could include their advertisement as content.

In the pitch deck, BuzzFeed’s founders showed exactly how their idea worked and how it would look online. They also visualized exactly how the “advertisement as content” idea would benefit them, including screenshots of the actual website.

In their second-last slide, they prompt “How big can this get?”, and they were not shy to show just how their take on viral media could take off.

Key Takeaway: If you're in the SaaS business, visualize your idea using actual screenshots of your product. Showing can be much more effective than simply telling, as it helps investors gain a deeper understanding of your idea.

Here’s a product pitch deck template inspired by BuzzFeed to get you started.

7. Launchrock Pitch Deck

The usual presentation has a light background and dark-colored content, but the pitch deck for Launchrock went in the opposite direction.

The slides have a black background, while the content is made of white text and red and blue gradient buttons. This visual quality is perfectly reminiscent of the Launchrock brand.

The Launchrock brand is simple, bold and to the point, and so is their pitch deck. The information on each slide is minimal, but precise. The data flows from one slide to the next in a simple storytelling format .

To top it off, they use social proof and a sense of community to get the message across.

Key Takeaway:  Don't be afraid to experiment when it comes to pitch deck design . Just make sure the colors and fonts you choose are aligned with your brand and don't compromise on the readability of your presentation slides.

Another lesson to be learned is that you don't always need to use text to explain your idea. The flowchart on slide 11 has no text, but it fully visualizes the idea behind their product.

Here’s a professional pitch deck template inspired by Launchrock to get you started.

8. Foursquare Pitch Deck

Foursquare was huge a while ago, but with so many location-based apps now it’s easy to wonder if it still exists. Yes, Foursquare still exists and it’s so much more than it used to be at the beginning.

Back in the young days of Foursquare , it was just two guys with an idea and this pitch deck.

This pitch deck has long sections of text, which isn’t usually considered a good idea. But on these slides with long bullet points, there are also mobile device mockups with real screenshots of the app doing its thing.

This somehow makes it work, along with the fact that the text is inspiring, innovative and perfectly organized.

The screenshots visualize every single functionality, yet keep things real. There are no excessive growth charts or high pitched dream ideas.

Foursquare has done a great job of growing into a huge enterprise and it all began in the era of this pitch deck.

Key Takeaway:  Instead of just focusing on one type of user, show how your idea, company or product will benefit all the stakeholders involved. A large part of this pitch deck’s success is that it shows how the Foursquare app benefits both companies and users.

Here’s a pitch deck template inspired by Foursquare to get you started.

9. Intercom Pitch Deck

The Intercom logo has seen a lot of revamping since its first pitch deck, but it has always been full of personality.

The slides in Intercom's pitch presentation example stick to a simple outline accompanied by the hand-drawn font of their logo on the headings and bullets.

Not only does this keep the pitch deck cover page on brand, it also adds a good dose of personality to all the slides. It shows investors that the Intercom company is simple, but not unpolished. Adding the font shows off the fun, human side of the brand.

Along with a light blue gradient background, the overall feel of this pitch deck is calm and reassuring. To hit the nail on the head, they used a simple font for the text, adding only some bold styling to reinforce the message.

The headings are positioned just right so if you skim through the slides, you can read them easily and grasp the big idea.

Key Takeaway: The design of your pitch decks is more important than you'd think. Make sure your slides are easy to read and skim through, the colors don't clash, and the fonts are legible, even if they're fun or handwritten-style.

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Here’s a pitch deck template inspired by Intercom to get you started.

10. Mattermark Pitch Deck

The main idea behind Mattermark was to solve an actual problem.

They created a “Google for businesses;” a data-driven search engine that helps SaaS businesses stay informed about other companies, which leads to better business decisions and improved market research.

The idea was a big one and they needed to show a lot of details in the pitch deck. Bordering on “too much information,” the Mattermark pitch deck uses multi-colored charts to compare important data.

To present the problem they aimed to solve, they relied on a flowing arrow diagram to visualize the outcome. As the slides progress, information is added on to create a comprehensive message.

They bring it home towards the end by showing how Mattermark can do it all faster and better. The charts are inspiring and resemble hockey sticks; the ultimate success chart example.

Key Takeaway:  If you have a lot of data to present, make it interesting by using different types of graphs . If you're presenting a solution to a problem, you can visualize that too with the help of arrows.

Here’s a good pitch deck template inspired by Mattermark to get you started.

11. TouristEye Pitch Deck

Before TouristEye was acquired by Lonely Planet, it was one of the first mobile apps directed at travelers. With the strong premise of “Travel Guides Suck,” they used this pitch deck to share the hype of TouristEye.

In this pitch deck, screenshots and travel-themed photography visualize a new, more personalized way of traveling where users could create their itineraries on the TouristEye app.

It’s not surprising that Lonely Planet ended up acquiring TouristEye; it was a huge competition for them.

Even if the hype behind TouristEye was that travel guides sucked, Lonely Planet saw the potential and had to have it for their platform.

Key Takeaway:  The best pitch decks explain the big idea up front, even if it sounds a little harsh. If you have data to back your big idea up, especially related to conversions and growth, that's even better. Notice how TouristEye does it on slide 19 by highlighting that intent equals conversions.

Here’s a pitch deck template inspired by TouristEye to get you started.

12. Buffer Pitch Deck

Buffer’s pitch deck is a great example of transparency and believing in your product.

The company is one of the first to release their pitch deck publicly, not only helping others with their decks, but illustrating goodwill.

Key Takeaway: Transparency is something that both customers and investors appreciate. It reinforces your honesty and trustworthiness, and helps them better understand how your product works. Even better, it displays complete confidence in your product or service.

Here’s a pitch deck template inspired by Buffer to get you started.

13. Ooomf (Crew) Pitch Deck

A common (and expected) thing you see in most pitch decks is how much growth a company has seen so far with their product.

What’s less commonly seen are the people who’ve already taken an interest in your work. This is unsurprising, as many pitch decks are created for projects still looking for funding.

However, for those lucky enough to already have some investors, this is a wonderful opportunity to take advantage of.

One great example of this is Crew.

Their pitch deck is incredibly sparse, using only the bare-minimum text and pictures. They also list other companies that have invested in theirs on slide 29, along with the amount they’ve already earned.

If you don’t have any interested parties yet, no problem; simply add quotes from satisfied customers or workers.

This deck does that, as well, with Milan C., a worker at Crew, claiming on their last slide, “Crew changed the way I work and with that how I live.”

Key Takeaway:  If you already have a few investors, companies or individuals supporting your product, don't be afraid to highlight them in your pitch deck.

Growth is not the only thing potential investors are intrigued by — proving that your product has earned respect from other groups is often enough to make people believe it's worth investing in.

Here’s a pitch deck template inspired by Crew to get you started.

14. Moz Pitch Deck

Moz's pitch deck features an adorable mascot that appears on all of their slides, and colorful blocks and charts that illustrate their points.

Their later slides are filled with fun images, such as cartoon character Calvin (from Calvin and Hobbes) rampaging through a city.

The pitch deck never sacrifices the facts for fun either. They continue to describe their goals and statistics throughout, showing how useful they could be for investors and the business world in general.

SEOmoz has a rather appealing tagline: “How a tiny Mom & Son consultancy became a leader in SEO Software, and our roadmap to being Seattle’s next $1 billion company.”

The tagline opens with the promise of an appealing story (their journey to the big time), and ends with an ambitious goal, piquing curiosity and convincing potential investors to follow along.

Key Takeaway: It’s no secret that describing statistics and information can be, well, boring. Many potential investors have already heard such things countless times, even through the course of the day. So, how do you make yours stand out?

Simple: do something different and entertaining, while still offering the information you need to get your point across. SEOmoz does this admirably in their pitch deck.

Here’s a pitch deck template inspired by SEOmoz to get you started.

When creating a pitch deck with Visme, you have access to practical business features that help you create pitch decks more productively. Dynamic fields , for example, enable you to design one pitch deck template and input custom fields that can be easily adjusted with a few clicks. You can use this feature to tailor your message according to your audience.

15. Biogrify Pitch Deck

Not everyone’s an artist, but you don't need to be one to create a great pitch deck.

Sometimes just looking at design ideas and learning the in’s-and-out’s of your product can be enough.

Biogrify's deck is a great example of this, as it’s filled with images and screenshots, most of which aren’t drawings.

Their deck looks a little different than the slide deck examples above due to the focus on creativity.

Notice how they’ve used photos with speech bubbles to explain their message and several shots of their product in action to advertise.

The charts on slide 7 are of special note, as they are organized to not clutter the page and still maximize the amount of images that can fit.

Key Takeaway: Use creativity, but not just for thef sake of it. In Biogrify's pitch deck, each image helps support their words, making the overall experience appealing and interesting, rather than either frustrating or confusing. Better yet, the message is reinforced through the use of visual presentation aids .

Here’s a pitch deck template inspired by Biogrify to get you started.

16. Front Pitch Deck

Front's pitch deck offers a great example of using an attractive color scheme to your advantage.

They’ve primarily used white, blue, and pink to fill the slides.

For example, slide 9 has a white background and pink header, with a line graph that uses blue and pink to represent the specific values mentioned.

Front establishes some of this color scheme early on, with the title page in deep blue with white font. Colorful confetti shapes litter the background, hinting at the “fun” feel the pink would later give.

Key Takeaway: Using a specific color scheme can work wonders for your pitch deck. The colors, spread across the slides, can help unify a presentation and make it pop. Moreover, using specific colors that represent your company will help the pitch deck be more recognizable.

Be careful when choosing colors for your pitch deck. Different colors can evoke different feelings. You can find out more about color psychology and color schemes in our comprehensive guide.

Here’s a startup pitch template inspired by Front to get you started.

17. Piccsy Pitch Deck

Piccsy's deck gives a bit more literal example of smooth transitions. The photo site has an online infographic format , rather than the traditional slide deck format.

Each individual slide flows smoothly into one another as you scroll down the page, with similar themes (like the circles to hold information and the color scheme) tying the work together.

This pitch deck also takes an innovative approach by providing information at the end to encourage contact, making it one of the best investor pitch decks.

Key Takeaway:  Stand out to potential investors by turning your pitch deck into an interactive experience . Piccsy does this well by creating an infographic-style website, complete with their branding and even contact information at the end to encourage action.

Think of ways to pitch your startup to investors other than going with a traditional presentation deck — videos, interactive web pages and online presentations are a few great alternatives.

Here’s a pitch deck template inspired by Piccsy to get you started.

When you’re at the point of adding visuals, you can generate unique images, illustrations and graphics using the AI Image Generator . Likewise, if you have chosen stock or legacy images that need a little editing, take advantage of the AI Edit Tools to upscale, unblur and remove unwanted objects or entire backgrounds.

18. LinkedIn Pitch Deck

The way you design your pitch deck depends on several things, like your target market and the people you hope will invest in your product.

LinkedIn's Series B pitch deck is specifically aimed towards more serious, business-minded individuals, considering that is the intended audience to use the product.

Their pitch deck is filled with straightforward facts and data that logically define the site’s worth, rather than more artistic and stylized elements.

LinkedIn even goes a step further and shows the relations between the current most-used mediums for certain services and their older counterparts (e.g. using a bank in the past versus using PayPal in the present).

This allows them to prove their point—that the internet has become the most-used base for services previously offered offline—and show their particular niche, again endearing themselves to their audience.

Key Takeaway: Tailor your pitch deck content to your target audience. If your product or service is aimed at the younger generation, you’ll probably want to have more references to pop culture and familiar terms in your deck. If you’re pitching to a more mathematically-inclined group, your deck should be more organized and filled with data.

Here’s a pitch deck template inspired by LinkedIn to get you started.

19. Fyre Festival Pitch Deck

You might have already seen the Fyre Festival documentary on Netflix.

If you haven’t, you should consider doing so, especially from a marketing point of view.

Fyre Festival was the single most disastrous business event in the past years. But it also managed to round up millions of dollars from investors as it grew, all thanks to the social media hype and this over the top pitch deck .

Savvy business owners with impeccable BS filters didn’t fall for the bright and shiny influencers being paraded on this pitch deck. But tons of other investors did, mostly due to the FOMO factor the slides presented.

FOMO stands for “Fear of Missing Out,” and that is how Billy McFarland managed to get millions of dollars to fund a badly organized idea.

Key Takeaway: This is the kind of pitch deck that will go down in history as the epitome of blinding investors with celebrities and expert social media schemes. The Fyre Festival pitch deck is not the best pitch deck, but it is a great example of how information can be manipulated.

Here’s a pitch deck template inspired by Fyre Festival to get you started.

20. Manpacks Pitch Deck

Manpacks was a subscription service that sold men’s underwear, socks, toiletries and other products. The service was discontinued in 2018, but was an absolute hit when it first launched in 2010.

Manpacks' pitch deck managed to raise $500,000 in funding over one round.

For starters, their business model was unique and solved an actual need — regularly shipping basic essentials to men who dislike shopping or are just lazy.

But what really got to investors was the fact that Manpacks knew who they were. Their brand voice was reflected in every slide of their pitch deck.

Better yet, they knew who their target audience was, which is also why the service had as many as 10,000 subscribers at one point.

Key Takeaway: Understanding who you are as a brand and being able to express that clearly is just as important as knowing your product — and the best pitch decks are designed with that in mind.

Manpacks’ pitch deck is short, but it does the job by communicating the problem, solution, value proposition and incentive for investors all in a fun tone that’s aligned with their brand voice .

If you're looking to create a light-hearted but on-brand pitch deck similar to Manpacks', here's a fun, colorful and illustrative pitch deck template you can use for your own startup.

21. Coinbase Pitch Deck

Coinbase is a cryptocurrency platform that lets people buy, sell and store digital currencies like Bitcoin and Ethereum.

To date, the company has raised nearly $550 million in funding over 14 rounds.

What’s interesting is they still managed to raise a good amount even back in 2012 when only a handful of people knew about cryptocurrency.

Coinbase's pitch deck above is a great example of how the company generated interest in the concept of digital currency by presenting data-driven arguments.

Instead of talking about their own growth, they start by focusing on the growth of Bitcoin, and why it’s worth investing in a service made specifically for that digital currency.

Key Takeaway: Using data to support your claims can help you build trust and credibility in the eyes of potential investors. The best pitch decks make this data easier to understand by visualizing it into charts and graphs, just like Coinbase did.

Let’s also take a moment to appreciate how Coinbase used ratios and the example of iTunes to successfully capture the essence of its product in four words.

Use the pitch deck template below inspired by Coinbase to put focus on your solution.

22. Snapchat Pitch Deck

Back in 2011, Snapchat came up with the unique idea of sharing photos and videos that disappear after a short time.

Their pitch deck below from 2014 is not exactly an investor pitch deck — Snapchat designed this presentation to introduce businesses to their product and its marketing value, and to convince them to sign up for a business account.

The presentation above carries immense value if you’re looking for a sales pitch deck example that’s minimalistic and effective.

The slides are clean and full of images, which makes it easier for businesses to quickly look through and get the point.

We especially love the “What Do I Snap?” and “Get the Word Out” slides, which show businesses how they can use the app for marketing purposes with the help of visual examples.

Key Takeaway: Stuffing text into your slides is not always the answer. Using images can be much more effective at familiarizing people with your product’s features and functionality.

Also, think about whether your audience would find more value in real examples or fictional ones. Snapchat uses actual examples from existing brands using the platform to show businesses how others like them are taking advantage of new marketing opportunities.

Here's a pitch deck template inspired by Snapchat that you can use to showcase your product visually.

23. YouTube Pitch Deck

With over 2 billion users , YouTube is the largest video sharing platform in the world.

The company has raised around $83.5 million in funding in just two rounds. This professional pitch deck below is from their first funding round in 2005, when they pitched to Sequoia Capital. At the time, the platform had less than 10,000 users.

YouTube’s investor presentation is a solid example of what a traditional pitch deck outline looks like. Keep in mind that the pitch deck is quite old, which is probably why it lacks good design and visuals.

Even so, it covers key details by highlighting the problem, presenting the exact solution, listing the competition, and outlining the sales and distribution plan.

Key Takeaway: If your product is unique and better than the competition, it will sell itself. In the case of pitch decks, great products are likely to attract investors even if you don’t focus too much on the design.

Also, even if you’re keeping it basic, make sure you incorporate all the important details like what you plan to achieve and how you plan to get there.

Use the pitch deck template below inspired by YouTube to highlight your key strengths and what makes you better than your competitors.

As you work on your pitch deck in Visme, you have the opportunity to work collaboratively and brainstorm using the online whiteboard . Additionally, you can also use the workflow feature to work on projects together. Assign specific slides to particular team members and leave each other comments and feedback to finish the pitch deck together.

24. Facebook Pitch Deck

We all know about Facebook — our beloved social media platform that helps us stay connected with our friends, family, colleagues, pets and the world in general.

Till now, Facebook has secured over $2.3 billion in funding, and this pitch deck from 2004 played a key role in helping Mark Zuckerberg build the largest social network in the world.

Initially, Facebook was created for the students, alumni, faculty and staff at Harvard University. Later, it expanded to include other schools and universities, but it wasn’t long until it transcended academic institutions and took over the world.

Because Facebook wasn’t really making any money at the time, it relied on social proof as well as usage and engagement statistics to sell its idea — and it worked!

Key Takeaway: As a startup, you don’t always need to have financial information to back up your idea. If you don’t currently have any revenue data to show, you can still make a strong case with usage, engagement and audience metrics that show potential for growth.

Also, adding social proof can go a long way in building trust and credibility in front of investors. This works especially well if those customer reviews and testimonials talk about your potential for going big.

Visualize usage and engagement statistics using the Facebook-inspired pitch deck template below.

25. Crunchbase Pitch Deck

Crunchbase is one the best platforms for researching innovative startups and companies. The website lists important information like funding data, mergers and acquisitions, leadership positions and more.

Their pitch deck below was part of their Series C funding round, and helped secure around $30 million . All in all, there’s a lot to learn from this good pitch deck example coming from a company focused on investment.

As you can see, starting with a story helped investors see the opportunity for Crunchbase’s solution and understand the challenges people face while searching for reliable information about companies. So, when Crunchbase presented the solution, the investors were ready for it.

Another interesting thing to note is Crunchbase’s use of visual analogies to highlight the gravity of the problem and the size of the potential opportunity.

Key Takeaway: Set the stage with a story rather than trying to impress investors with big numbers on traffic and usage data. This will grab their attention and help them understand the purpose of your product.

Also, using images and graphics as visual metaphors can help you drive the point home more effectively than with plain text.

Start your own presentation with a story using Crunchbase's recreated startup pitch deck template below.

26. Contently Pitch Deck

Contently is a popular content marketing platform that helps businesses with content strategy and connects them with a global talent network of writers, designers, filmmakers and more.

With the pitch deck below, Contently was able to secure $9 million in funding back in 2014.

The design of this pitch deck example is clean and bold. We especially like the big fonts, which get the message across clearly.

The highlight of Contently’s pitch deck is probably the way they present the problem (and where they fit in.) They set the stage by talking about the huge market size, and then throw in a stat to highlight the problem within that market.

Another good thing about this pitch deck is the use of social proof to build trust with potential investors. They do this with a powerful quote from Forbes in support of their platform.

Key Takeaway: The design of your pitch deck matters a lot more than you’d think. Using large and bold fonts that’s aligned with your brand identity can a) help you highlight key points, and b) make you look confident.

Grab attention using this pitch deck template inspired by Contently.

27. Wise (TransferWise) Pitch Deck

Formerly known as TransferWise, this London-based money transfer service gained popularity primarily because of its innovative pricing model that charges users a minimal fee for transfers while showing them what they have to pay upfront.

Since its inception in 2011, the company has raised around $1.3 billion in funding over 13 rounds. The pitch deck below is from 2012, and it helped Wise raise $1.3 million in funding.

TransferWise’s deck is simple and straightforward, which is also its best quality. Instead of beating around the bush or trying to be too creative, they get straight to the point. This shows they clearly know what they’re doing.

There’s also a good balance of text and visuals in this pitch deck — you never feel overwhelmed with too much information. They’ve also laid out their short-term and long-term priorities, which shows they have a good roadmap for the next year and a half.

Key Takeaway: Let your product and value proposition guide the design of your pitch deck. If you’re solving a solid problem that doesn’t require too many words to explain, don’t use too many words — use numbers instead.

In TransferWise’s case, their USP was (and still is) the low cost of money transfers, and they wasted no time in making that clear.

Explain your product and pricing using this Wise-inspired pitch deck template:

28. Bliss Pitch Deck

Bliss.ai launched in 2015 as a code review management platform that helped engineering teams analyze code quality.

The company shut down after only a couple of years, but managed to raise around $750,000 in funding when it started with the help of the pitch deck below.

Bliss’s pitch deck has a clean and professional design, which is in line with their business idea and brand voice. The deck is pretty decent and covers all key points.

We love the fact that they establish what they do up front — this is important if you’re presenting a technical idea. The team slide is also very well done as it includes both the founders and the investors.

Bliss has also done a good job with using social proof, such as testimonials and logos, to increase their credibility.

Key Takeaway: If your company or product is more on the technical side, it’s a good idea to explain what it is and how it works before anything else. Talking about traction and clients won’t do you much good if your investors are still trying to figure out what you do.

Briefly explain the purpose of your SaaS company with this Bliss-inspired pitch deck template.

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When your pitch deck presentation is ready, you can share it as a live Flipbook document, an interactive PDF or a printable document. Once sent to your prospects, you can track performance like opens, views, and demographics through the analytics dashboard .

29. Castle Pitch Deck

Castle was a property management platform founded in 2014. The company closed its operations four years later, but their pitch deck below helped raise over $270,000 in funding in its early days.

The great thing about this pitch deck is that you can see the team’s personality show through. The headers are non-traditional and sum up key ideas. The design is clean and bold. Also, they’ve used icons and illustrations to highlight key points, which is a nice touch.

Castle’s pitch deck also does an excellent job at presenting the value proposition up front. We also like the “And we have some great ways to grow” slide, which shows that they’ve put a considerable amount of thought into making it big.

Key Takeaway: Don’t be afraid to show some personality in your pitch deck. If you’re friendly and approachable, incorporate design elements that exude the same feelings in your presentation slides.

Also, if you have ideas that are not yet concrete, it might not be a bad idea to share them anyway. It shows investors that you’ve at least made the effort to think about your business.

Show your personality and share ideas with this pitch deck template inspired by Castle:

30. Shift Pitch Deck

Shift’s journey started in 2013 as an automotive marketplace. One of their major selling points was convenience — car sellers could get a price estimate and inspection for their car, while car buyers could get the car delivered to them for a test drive.

The Series A pitch deck below helped the company raise around $24 million . Let’s see what we can learn from this investor presentation.

Click here to view Shift's pitch deck.

Shift’s pitch deck has a clean, minimalistic design with plenty of visuals. Along with images, and screenshots of their website and app, they also generously use icons to highlight key points.

We also like how they visualize the process of how their service works, and also answer the who, why and how behind their business idea.

One of the best things about this pitch deck is they also mention their own challenges, which is not something a lot of startups have the guts to do. This shows that the Shift team is realistic — they know it’s not going to be all sunshine and rainbows but they’re ready for the ride.

Key Takeaway: It’s okay to acknowledge the challenges you’re potentially going to face down the road, as long as you have a plan to tackle these challenges, or even just the will to come up with a plan. It shows investors that you’re realistic, grounded and that you have a sense of responsibility.

Be honest about your humble beginnings and tell your startup's success story in an engaging way with this Shift-inspired pitch deck template.

31. Cubeit Pitch Deck

Cubeit was founded in 2012 as a collaborative OS — a place to share, save and organize content from different apps. The pitch deck below helped the startup raise $3 million in funding.

Click here to view Cubeit's pitch deck.

Right off the bat, we can tell that Cubeit’s pitch deck is more on the technical side. However, it still makes good use of visualizations and even includes a video demo.

They start strong, and have also included a customer profile in one of their slides, which shows they’ve done their research and that they know who their product is for.

Key Takeaway: If you’re in the SaaS business, adding a video demo of your product to your pitch deck is a great idea. It helps investors understand how your product works much better than with static screenshots. To make your video more effective, consider adding a voiceover and even text and animations.

Use the pitch deck template below inspired by Cubeit to highlight key technical points about your product.

32. Revolut Pitch Deck

Revolut launched as a digital banking service in 2015. The company offered peer-to-peer payments, currency exchange and pre-paid debit card services.

To date, they’ve raised around $1.7 billion in funding over 14 rounds — which is a huge amount. The pitch deck below is a good example of a fintech startup presentation.

This pitch deck uses a lot of screenshots, and they’re displayed nicely on phone screens, which helps add some perspective. They’ve also included example use cases, comparisons with their competition and information on how they will use the funds.

Key Takeaway: When using visuals for your pitch deck, go beyond images and screenshots. Think about creative ways to showcase your screenshots, such as with the help of phone mockups.

Showcase your app or software using this Revolut-inspired pitch deck template:

33. Alto Pitch Deck

Alto (previously ScriptDash) came to the scene in 2015 with the innovative idea of a digital pharmacy. Their services included coordinating with doctors and delivering prescriptions to patients on a recurring or on-demand basis.

The pitch deck below was used by the company to raise funds during their seed round.

Alto’s pitch deck is refreshingly short and sweet. The slides come with nice, descriptive headers (with most of them being questions) and the presentation aptly explains the big idea, how the product works and why the timing is just right.

They’ve also done a fair bit of homework on potential scalability, which can be seen in their cost of acquisition and expansion slides.

Key Takeaway: Sometimes, keeping it short and concise can be the best thing you can do for your investor presentation. The goal of a pitch deck is not to secure funding, it’s to make it to the next meeting. Even if your slides are short, they should be intriguing and full of value, so much so that they make investors want to know more.

Present your solution and keep it short and sweet with this pitch deck template inspired by Alto:

34. Wayfair Pitch Deck

Wayfair is a popular American e-commerce company offering millions of home and furniture products from thousands of global suppliers.

Their pitch deck from 2015 offers a great example of what an established company that wants to grow bigger should have in their presentation slides.

Wayfair’s investor presentation is comprehensive, data-driven and aligned with their brand’s visual style. The slides focus on the brand’s uniqueness and what makes it so special.

They make a clear point about how they understand their customers’ shopping behavior and tailor their website experience to their needs, unlike search-based stores like Amazon.

They also make full use of their impressive numbers and statistics to put together a compelling offer for investors.

Key Takeaway: If you have data, flaunt it. Established brands have the powerful advantage of using their current success to back their expansion plans. Also, if you’ve already seen some success, you need to show that you earned it in your pitch deck not just with data, but also with good branding, marketing and design skills.

Show off your idea using this Wayfair-inspired pitch deck template:

35. Walmart - Flipkart Pitch Deck

Flipkart is one of the largest e-commerce companies in India, second only to Amazon. In 2018, Walmart acquired more than 70% of Flipkart’s shares in a $16 billion deal with the help of the pitch deck below.

The presentation above focuses less on Walmart and more on how both companies can create value together, which is the selling point of the deal.

The slides dive deep into the Indian e-commerce market and the opportunities it offers, and then go on to talk about how Walmart’s strategy is a good fit for Flipkart.

Key Takeaway: When you talk about creating value, consider every single stakeholder you can create value for, instead of just focusing on the end customer. Talk about the value you can create for the community in general, the shareholders, the associates and even other businesses.

Explain how your business will benefit the stakeholders and add value using the pitch deck template below inspired by Walmart and Flipkart.

Bonus: Startup Pitch Deck Presentation Theme

Looking for more than a simple slide template? We've got the ultimate pitch deck theme to help you pull together all of the perfect slides.

It all starts with a story. Our pitch deck theme centers around 12 different startup archetypes or founder stories that can help you pull the best introduction slides and put together the best story that really sells your pitch.

Check out the introduction category of this theme's slides to read all about the different archetypes and pinpoint how you should angle your pitch deck's intro and overall brand story.

This theme offers over 60 different slide options for your startup to choose from when building the best pitch deck. Try out the investor pitch deck theme for your next pitch deck.

Pitch Deck FAQ

Q1. what is in a pitch deck.

A pitch deck is a brief presentation that provides an overview of your company, business plan and vision.

It typically includes critical information such as your business concept, the problem your company solves, your target market, competitive advantages, team members, and financial projections.

The best startup pitch decks are not only engaging but share compelling stories about the business venture that pique investors' interest in your business.

Q2. What Is the Purpose of a Pitch Deck?

The primary purpose of a pitch deck is to capture the interest of potential investors or clients by presenting a business idea in a compelling and persuasive manner. It serves as a tool to facilitate discussion and encourage further engagement. A winning pitch deck should clearly convey your business's value proposition and illustrate why it's worth investing in.

Q3. What Are the Types of Pitch Decks?

There are several types of pitch decks, each serving a unique purpose and audience. Here are four notable types:

• Startup Pitch Deck: This type of pitch deck showcases your startup's vision, mission, and potential to investors and partners.
• Investor Pitch Deck : This deck focuses on the investment opportunity, detailing the financial potential and how the funds will be used.
• Elevator Pitch Deck: A brief pitch highlighting the most compelling points of a business or idea, designed to catch interest quickly.
• Sales Pitch Deck: Used for presenting a product or service to potential clients or customers, emphasizing benefits and competitive advantages.

Q4. What Are the Key Elements of a Pitch Deck?

The structure of a pitch deck can vary, but some essential slides include:

• Problem: Clearly define the problem you're solving.
• Solution: Explain how your product or service addresses the problem.
• Market: Describe your target audience and the size of the market opportunity.
• Team: Introduce the key people behind your business and highlight their expertise.
• Traction: Share any early successes or milestones you've achieved.
• Financials: Provide a brief overview of your revenue model and financial projections.

Q5. How Long Is a Pitch Deck?

The ideal length of a pitch deck is 10 to 20 slides. Investors and clients appreciate brevity and clarity.

However, striking the right balance is key to delivering a good pitch. So you need to keep it concise while including all necessary information. Writing a pitch deck that's too long can lose your audience's attention, while one that's too short may omit essential information about your business.

Get Started With Your Own Pitch Deck

If you want to create an amazing pitch deck that highlights your business idea and appeals to the right investors, Visme's pitch deck templates can help you get started on the right foot.

Our investor pitch deck templates are designed by professionals and contain realistic information to help guide your own pitch deck content creation process.

You can download your finished pitch deck in various formats, like PPTX, PDF and even HTML5. You can also share your presentation online via a link or embed it within your website.

Remember; the key is to stay true to your message, stay true to your brand, be honest and show results. Here's another great resource to help you learn how to create a pitch deck for your startup.

Did you find these pitch deck examples helpful? Which one is your favorite? We’d love to know what you think! Let us know your comments and feedback below.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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Read the pitch decks from these 34 creator-economy startups that helped them raise millions of dollars

• The creator economy is catching notable VCs' attention — and their wallets.
• Creator-focused startups are raising millions of dollars.
• Here are the pitch decks that 34 startups used in Series A, seed, and pre-seed rounds.

The creator economy has bred a new generation of startups — from influencer-marketing companies to new social-media experiences.

These startups have captured the attention and wallets of influential venture capitalists and angel investors over the last several years, giving rise to several unicorn valuations in the space, such as the link-in-bio service Linktree (valued at $1.3 billion in 2022) and the affiliate-marketing platform LTK (valued at $2 billion in late 2021).

Check out 14 VCs who are investing in innovative startups focused on the creator economy and influencers

Even as the economy has weathered changing tides and investments have cooled across industries, some startups in this sector are still raising money.

Several startups announced seven-figure seed rounds in 2023, including the Web3-inspired social network Seam Social's $2.5 million round in December. Last year also saw several later-stage funding rounds, such as one from Whop, an e-commerce marketplace for digital goods, which announced its $17 million Series A in July. Karat, a financial startup for creators, raised a $70 million Series B in June — though it proves that a big VC round doesn't ensure stability, as the company later conducted layoffs in October .

Here are 16 creator-economy startups that raised the most money in 2023 .

So, how do creator-economy startups land those investments? Often, it starts with a pitch deck. 

Lumanu, a creator-focused financial startup, uses a simple pitch deck that's more of a "conversation guider," its cofounder and CEO, Tony Tran, told BI.

"My pitch is always why, what, how, and why now?" Tran said. ( Read the full pitch deck here. )

Related stories

Skye , a career-coaching startup, had different pitch decks depending on the type of investor or fund they pitched to.

"I had two different versions, depending on the fund," Jessica Wolf, Skye's CEO and one of its cofounders, said. "If I knew a fund was more into pre-seed, all about the founder, I had one deck. But if I knew that they were a numbers person, I would use another one."

Every startup has a different approach.

Some, such as Throne, even ditch the pitch deck altogether and opt for an email or Notion document.

Read the email template creator-economy startup Throne used to secure its seed investment.

BI talked with founders who've pitched their startups to investors about their process. They broke down the pitch decks they used to secure millions of dollars in funding.

Read the pitch decks that helped 34 creator-focused startups fundraise millions of dollars:

Note: Pitch decks are sorted by investment stage and size of round.

• Restream, a livestreaming alternative to platforms like the Amazon-owned Twitch: $50 million Series A (14 pages)
• ShopMy, an affiliate platform that lets creators earn commissions through shoppable landing pages: $26.5 million Series A (23 pages)
• Pearpop, a creator-marketing platform: $18 million Series A (18 pages)
• Spoon Radio, a social-audio startup: $17 million Series A (15 pages)
• Kyra, a content studio, talent-management firm, and influencer-marketing platform: $15 million Series A (20 pages )
• Allstar, a startup helping gamers become social-media creators: $12 million Series A (6 pages)
• Lumanu, a business-solutions platform for creators: $12 million Series A (8 pages)
• Hype, a platform for link-in-bio and other creator-monetization tools: $10 million Series A (13 pages)
• Catch+Release, a startup that helps creators and everyday social-media users license their content to brands: $8.8 million Series A (12 pages)
• Slip.stream, a music startup focused on gamers: $7.5 million Series A (13 pages)
• Brag House, an esports startup: $5 million Series A (24 pages)
• Scenario, a generative-AI startup to create gaming art and assets: $6 million seed (8 pages)
• Authoritive, an online course-development startup: $5 million seed (11 pages)
• Dharma, a travel startup for creators and brands: $4.7 million pre-Series A (17 pages)
• Glystn, an AI-powered community-management platform: $4 million seed (15 pages)
• Anima, an augmented-reality startup: $3 million (15 pages)
• Grandstand, a sports startup working with athlete creators: $2.75 million
• Seam Social, a new Web3 social-media platform: $2.5 million (10 pages)
• Spark, a digital-art platform from the YouTuber Moriah Elizabeth: $2.5 million seed (9 pages)
• Insense, a startup helping e-commerce brands get low-cost ads: $2.5 million pre-Series A (9 pages)
• Supercast, a podcast subscriptions startup: $2 million seed (20 pages)
• Chartmetric, a music-data and -measurement company: $2 million seed (46 pages)
• Ultimate Playlist, a music-marketing startup: $2 million round (9 pages)
• Magroove, a music-distribution and -discovery platform: $1.6 million seed (21 pages)
• Stagetime, a professional-networking startup for performing artists: $1.5 million seed (13 pages)
• Jubilee Media, a content studio looking to expand beyond YouTube and TikTok: $1.1 million seed-plus (12 pages)
• Storiaverse, a startup for animators and writers: $2.5 million pre-seed (16 pages)
• July, a "talent manager in your pocket" for creators: $2.3 million pre-seed (9 pages)
• Squads, a startup that helps creators mint and sell crypto coins: $1.8 million pre-seed (12 pages)
• Skye, a career-coaching platform: $1.6 million pre-seed (33 pages)
• Punchup Live, a comedy platform: $1 million pre-seed (19 pages)
• Spore, a content and community-building startup: $1 million pre-seed (17 pages)
• Hashtag Pay Me, a startup that helps creators price brand deals: $200,000 pre-seed (9 pages)
• Our Future, a short-form video-news brand that targets Gen Z: acquired (15 pages)

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Pitch deck - an investor presentation that will help you raise financing

The idea itself and even the most well-thought-out plan for its implementation is often not enough. It happens that the capital available to entrepreneurs is not able to cover expenses, enabling the planned activities to come into effect. For a large part of ventures, especially those taking their first steps, additional financing becomes necessary.

The key element when applying for external financing is to convince investors of the potential of a given venture and to present it fairly. One of the necessary stages of this process is the preparation of the so-called pitch deck. What is hidden under this name and what elements it should contain, you can learn in the article below.

What is Pitch deck ?

To a large number of people, this type of document may be known by the term investor presentation. In business jargon, the word "pitch" means a concise as well as factual form of presentation of yourself, your service, company or idea. Exactly these goals are to be met by the pitch deck created for a given venture. In short, it is a document in the form of a presentation, aimed at presenting our idea to potential investors in the clearest, most concise and convincing way possible. This type of presentation has a specific structure and should contain specific elements, which you will learn more about later in this article.

Who needs Pitch deck?

"Pitch" will be needed by any entrepreneur wishing to support his business with external financing. This includes raising funds from various types of funds such as Venture Capital, as well as individual investors.

Basic principles investor presentation

In terms of content, we can compare the pitch deck to a kind of business plan in a nutshell. The assumptions are the same in this case, but the two documents differ in form. The presentation in the form of a pitch deck is designed to organize information, in a much more concise manner, allowing it to be presented in a severely limited time frame, which is usually only a few minutes. Below we will outline a few good rules of thumb that will come in handy for creating a good pitch.

• This type of document has a specific structure, which we describe in more detail later in the article. It should begin with an engaging introduction, describe details of the product or service, present the value and size of the target market, as well as competitors.
• Information on slides should be presented in a clear and "pleasing to the eye" manner. It is important to avoid too much text.
• A single slide should present information on no more than one issue (e.g., product or market). Ideally, one slide should correspond to each element of the presentation. Definitely, individual issues should not be presented collectively.
• It is recommended to avoid industry jargon - specialized vocabulary can be incomprehensible to a person outside the industry. If you want to raise additional funds for your venture, it is on your side to make the presentation to the audience clear and the product concept easy to understand.
• The aesthetic appearance of the presentation will definitely be a plus, but the key here is definitely the content. Even the most aesthetically refined "pitch" will not be competitive if its content is not at a high enough level of substance.
• Tailoring the content to the selected audience - depending on the sources from which we wish to raise financing will vary somewhat. If, for example, we would like to raise funds from a VC fund, Private Equity or Business Angels, we should focus on highlighting the potential of the venture to generate (depending on the level expected by a particular investor) satisfactory rates of return.

What elements should include Pitch deck ?

As you already know, there is a generally accepted structure for creating pitch decks, which is a kind of standard, among emerging and seeking financial support companies. In this paragraph we will briefly describe each of its elements in turn:

• Introduction: The first slide is designed to intrigue and catch the attention of a potential investor. It should include elements such as the name of the company, logo, appropriately adapted graphics, as well as a specific and catchy slogan - briefly but bluntly presenting the venture.
• The problem: The product you offer should relate to a real-world problem that your venture is designed to solve. In this slide, you should accurately present the problem mentioned earlier and emphasize the relevance of its solution to the environment.
• Solution: The task of this section is to present your unique solution to the problem diagnosed earlier and how your product will help deal with it.
• Potential market: The market slide serves to present data such as the size, value and potential of the market you plan to enter, as well as an indication of the target audience your product or service will target.
• Product: The part devoted to the product is responsible for its comprehensive presentation, pointing out its features and uniqueness against the background of the competition operating in the market.
• Roadmap: In this stage of the presentation, all past and planned activities related to the development of the product or service should be presented. The slide can take the form of a bullet-composed, chronological list.
• Traction: The information on this slide is a kind of confirmation that the solution has growth potential and, depending on the stage it is at, is likely to be adopted or has already been positively accepted in the market. These will be, for example, data on whether the product is "selling" and how interest is growing or will grow. They should present the recipient with opportunities to scale up.
• Business model: This slide should present how the idea will create value. It will include elements such as a financial model. Specific numbers and cash flow projections for the coming years are important here. This type of model will enable both investors and the creators of the idea to see if the venture is capable of achieving profitability and producing the planned profits.
• Competitive analysis: The part devoted to this analysis will be responsible for presenting to investors the companies with which you will be given to compete. It is important not to approach the evaluation of competitors too lightly. The presentation should truly reflect the situation of the environment affected by the venture. It is also important to emphasize how our proposal creates unique value and thus sets us apart from the competition.
• Financial data: In this section, outline all aspects related to finance. These will include issues such as the planned amount of funding needed for the project, the funds that have been allocated for it so far, as well as information on what activities the amount raised will be spent on. This section should also include a proposal for the shareholding structure before and after the investment.
• Team: This part is responsible for introducing the founding team. The slide should include information about its members - what they currently do, what their experience is, and why (in short) an investor should trust them. Mentioning successful ventures implemented so far will be of great value to the audience and positively affect the credibility of the team.
• Contact information: The slide should contain all the necessary data for contacting the team. In addition, it can also contain a few bullets with a short summary, telling why investors should choose us.

The most common mistakes errors

• Too much content - Depending on the level of complexity of our product/service, describing it in a concise manner will be more or less problematic. Due to the limited time of the presentation, one should remember not to go into too much detail. In this case, the rule applies - the more specific, the better.
• Poorly chosen graphic identity - despite the unquestionable superiority of the substantive content over the graphic aspect, it is worth that the appearance of the presentation is in some way associated with the theme of our venture and the industry in which we intend to operate. An imaginative approach to this issue is also a great opportunity to stand out from competing "pitches" and become memorable to the audience.
• Overly optimistic forecasts and representation of the market situation - By definition, when convincing investors of a given venture, its scenario should be positive, in order for it to be possible at all. However, there should definitely be no deviation from reality in this regard. The figures and data presented should be credible and supported by real facts.

How many slides Should the Pitch deck contain?

Imagine a situation where you are trying to get funding from a Venture Capital fund. The number of pitch decks sent per week to such funds is counted in the hundreds. It is therefore extremely important that getting your idea known does not require spending too much time and does not leave the recipients in doubt.

Based on our observations, we can deduce that the optimal number of slides of the pitch deck will be between 10-19. It is worthwhile not to exceed these limits, even if the implementation of our idea is somewhat complex. The time for a presentation in front of investors is usually severely limited, so it is important that each issue is presented as clearly and concisely as possible.

The concept of a pitch deck is not new. Such presentations have been created by emerging companies for decades. On the Internet we can find pitch decks of such start-ups as LinkedIn , whether Facebook from almost 20 years ago.

Do you need a pitch deck? Get in touch with us!

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Even a great plan, presented in an unsatisfactory manner, can derail the chances of getting funding to allow a given venture to get off its feet. A well-executed "pitch" can make a real difference in whether an idea catches the attention of potential investors and convinces them to commit to your venture.

Despite the generally available knowledge on how to create this type of document, key elements such as market analysis, competition, and financial model can be problematic to develop in-house.

For this reason, it is worth considering outsourcing its execution to companies that deal with their creation on a daily basis. Recently, we carried out a project to prepare a pitch deck for Choicer. You can learn about the details of our cooperation in the developed by us case study .

A quality pitch deck can prove to be an investment that provides an invaluable return. Standing out among the numerous competitors and obtaining funding, can determine whether your idea has a chance of turning into a viable venture. For these reasons, it is extremely important to ensure that you execute this presentation to the highest possible standard.

If you, too, want to start scaling your business, attracting external funding, business partners, and gaining new customers - you'll want to start scaling your business. check out our offer!

Contact us , if you need support in implementing a pitch deck or part of it! We will be happy to tell you how we can help you and what will work best for you.

Monika Krawiecka

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