brand review presentation

Product review presentation: A comprehensive guide

Covers everything from choosing the right content to designing visually appealing slides to engaging your audience.

Raja Bothra

Building presentations

Product review presentations – they're like the unsung heroes of the business world.

Picture this: you've worked tirelessly on a new product, and now it's time to unveil it to your team or clients.

How do you ensure that your presentation leaves a lasting impression?

Well, that's where a killer product review presentation comes into play!

In this comprehensive guide, we'll dive deep into the art of crafting and delivering a top-notch product review presentation.

What is a product review presentation, and Why is it Important?

A product review presentation is your golden ticket to showcasing your latest creation. It's not just about sharing facts and figures; it's about telling a compelling story that captivates your audience.

Imagine you've created a revolutionary new gadget, "The GigaWidget." Now, you need to present it to your stakeholders. This is where your product review presentation comes in. It's your chance to shine, to convey the essence of GigaWidget, and to win hearts (and investments!).

Product review presentations serve several crucial purposes:

• Transparency : They keep everyone in the loop about the product's performance.
• Alignment : They ensure that everyone is on the same page regarding the product's direction.
• Engagement : They captivate your audience's attention and keep them invested in your product.

Difference between a product review vs. product update presentation

Now, you might be wondering, "Aren't product review and product update presentations the same thing?" Not quite! Let's clarify this before we dive deeper.

Product review presentation : This is a comprehensive assessment of your product's performance, often conducted periodically. It digs into metrics, user feedback, and future strategies.

Product update presentation : This is more focused on sharing recent changes, improvements, or new features of your product. It's like giving your audience a sneak peek into the product's evolution.

While they have different scopes, both types of presentations are crucial for keeping your audience informed and engaged.

KPIs and metrics to add in a product review presentation

Now, let's get analytical. What metrics should you include in your product review presentation to make it truly impactful? Here are some key performance indicators (KPIs) and metrics to consider:

• User engagement : How many users are actively using your product?
• Conversion rates : Are users taking desired actions within your product?
• Churn rate : How many users are leaving, and why?
• Revenue growth : Is your product contributing to the company's bottom line?
• Customer satisfaction : What do your users think of your product?
• Bug/error eeports : Are there any persistent issues?
• Market share : How is your product faring against competitors?
• User feedback : What are users saying on social media and support channels?

Remember, the key is to present these metrics in a visually appealing way. Nobody wants to sit through a presentation filled with endless rows of numbers. Use charts, graphs, and visual aids to make your point effectively.

How to structure an effective product review presentation

Now, let's talk structure. An effective product review presentation should have a clear and engaging flow. Here's a suggested structure:

1. Introduction

• Grab attention with a compelling opening.
• Briefly introduce the product and its significance.
• Provide an overview of what you'll cover.
• Set expectations for the presentation.

3. Product overview

• Dive into the details of your product.
• Highlight key features and benefits.
• Share any updates or changes since the last review.

4. Performance metrics

• Present the KPIs and metrics we discussed earlier.
• Use visuals to make data digestible.

5. User feedback

• Share user testimonials or comments.
• Address any concerns or issues raised.

6. Future roadmap

• Outline your product's future direction.
• Discuss upcoming features or improvements.
• Open the floor for questions and discussion.

8. Conclusion

• Summarize key takeaways.
• End on a memorable note.

Do’s and don'ts on a product review presentation

Now, let's talk about the do's and don'ts of nailing your product review presentation:

• Tell a story : Make it engaging by weaving a narrative.
• Use visuals : Visual aids enhance understanding.
• Stay concise : Don't overwhelm with information.
• Practice : Rehearse to boost confidence.
• Engage the audience : Encourage questions and interaction.

Don'ts:

• Overload with data : Less is more when it comes to numbers.
• Rush through slides : Pace yourself for clarity.
• Ignore user feedback : Address concerns proactively.
• Neglect preparation : A haphazard presentation is a recipe for disaster.
• Forget to summarize : End with a clear takeaway.

Summarizing key takeaways

Phew! That was quite a journey through the world of product review presentations. Here's what you need to remember:

• Product review presentations are vital for transparency, alignment, and engagement.
• They differ from product update presentations in scope and purpose.
• Include relevant KPIs and metrics to showcase your product's performance.
• Structure your presentation with a clear flow.
• Follow the do's and don'ts for a stellar presentation.

1. What is the importance of using a PowerPoint template for a product review presentation?

A PowerPoint template is a game-changer when it comes to crafting a compelling product review PowerPoint. These templates provide a structured framework for your presentation, ensuring that your slides are visually appealing and cohesive. With a well-designed PPT template, you can effortlessly visualize your product's journey from new product review to product performance and beyond. It's like having a roadmap to success in the world of presentations.

2. How can I effectively capture my audience's attention during a product review presentation?

Capturing your audience's attention is paramount in a product review PowerPoint presentation. One effective strategy is to use infographics, a powerful visual aid that simplifies complex data. Additionally, consider adding editable product review sections to your slides. These can be customized to highlight key aspects of your product portfolio and product strategy, making your presentation engaging and informative.

3. Are there any templates to help visualize the growth of a product line in a product review presentation?

Absolutely! To visually represent the growth of your product line, you can utilize editable PowerPoint slide templates specifically designed for this purpose. These templates provide a clear and concise way to showcase the progression of your products, making it easy to demonstrate how your product development strategy has evolved over time.

Here is a comprehensive guide on product development plan presentation .

4. Can I use PowerPoint templates to enhance my product review presentation?

Definitely! Using a professionally designed PPT template can significantly enhance your presentation. Whether you're presenting a new product launch ideas, product review ppt or discussing your product management strategies, a well-chosen template can make all the difference.

Here is a comprehensive guide on product launch presentation .

5. How can I analyze the competitive intensity of our industry within a product review presentation?

Analyzing the competitive landscape is a crucial aspect of a product review presentation. To do this, you can incorporate a strategic opportunity matrix slide into your PowerPoint presentation. This matrix helps you derive the five forces that determine competitive intensity. By evaluating bargaining power of suppliers, barriers to entry, and intensity of rivalry, you can paint a clear picture of your industry's attractiveness. This strategic insight can be a game-changer when discussing your product strategy and market penetration strategy.

Create your product review presentation with Prezent

Now, you might be wondering, "How do I create such a presentation seamlessly?" Enter Prezent , the ultimate AI presentation software for enterprise teams. With Prezent, you get access to a treasure trove of presentation templates and slides designed to captivate your audience.

Imagine having the power of powerpoint presentation slides, Google Slides, and more, all in one place. Prezent simplifies the entire process, from crafting your product review presentation to sharing and collaborating in real-time.

With 35,000+ slides , 100% compliance , and a host of document management features, Prezent is your secret weapon to save time, stay on brand, and crush communication costs. Plus, with the overnight presentation service , you can submit your presentation and wake up to a polished masterpiece in your inbox!

Don't reinvent the wheel; Prezent is already an approved vendor for many Fortune companies, with brand-approved designs waiting for you.

So, what are you waiting for? Get started right away and create a product review presentation that wows your audience!

‍ Sign up for our free trial or book a demo !

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10 Steps to Creating a Powerful Product Presentation

Written by: Unenabasi Ekeruke

Whether you're running a small or large business, product presentations are a big deal. You've probably invested time and resources in creating a fantastic product to solve a market need.

That's great, but presenting your product to investors, prospects and other relevant stakeholders is the final piece of the puzzle.

Weeks, months and years of research, planning, design, production and testing often lead up to this point. So, you've got to create a persuasive product presentation that drives sales for your product.

Here's a short selection of 8 easy-to-edit product presentation templates you can edit, share and download with Visme. View more below:

If you're overwhelmed with the whole idea of creating product presentations and wondering how to get started, you're in the right place.

This article will teach you how to create powerful product presentations. We'll also share tips for delivering a product presentation that wows your audience.

Let's get started.

Table of Contents

What is a product presentation and why is it important, why create product presentations, product presentation vs. sales presentation, what you need in a product presentation, how to create a powerful product presentation in 10 steps, tips for nailing your product presentation.

Product presentation is the process of introducing a new or rebranded product to your audience. During product presentations, you'll dig deep into how your product works, how it will address customer pain points and the specific benefits it will bring to them.

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It often involves using visual aids like videos, images and slideshows to describe product features, benefits, market fit and other relevant details.

Presentations could take place at different stages of the product development process. But when introducing the product to potential buyers, the stakes are never higher. Therefore it's crucial to make your product presentation effective, impactful and memorable like the one below.

In many organizations, product presentations happen at different levels. For example, top management and executives could unveil a new line of products to the board of directors, investors and potential partners.

Product managers may present a beta or gamma version of a new product to the entire team. In addition, the sales team would have to make product presentations during sales visits to prospects.

Let's face it. There are tons of competing products in the market like yours. Your competitors could be offering similar products or substitutes.

This means that creating useful products may not be enough to set your brand apart or bring in sales. You need product presentations that produce eureka moments for your audience.

Getting it right with your presentations will not only win over your audience, but it'll drive product sales over the top.

But that's just the tip of the iceberg when it comes to the benefits of creating product presentations.

Here are other reasons why you need to create and deliver powerful product presentations.

Create a Memorable First Impression

Nowadays, people are faced with an explosion of product choices. This and many more factors have also contributed to their shrinking attention span.

By any chance, your product presentation could be the first interaction an investor, prospect or customer has with your brand. So, you have to make it count.

Your product presentation is an excellent opportunity for you to introduce your product and expand their knowledge about your brand. And nailing it will leave a positive and memorable first impression on your audience.

Best of all, it will nudge them to the consideration and conversion stage of your marketing funnel .

Tell a memorable and impressive product story with the captivating product presentation template below.

Build Trust and Long-Lasting Client Relationships

Customers will buy and recommend brands that provide incredible product and service experiences.

But how do you communicate value and product offerings to your prospects? How do you tilt customer purchase decisions in your favor?

The golden secret is a product presentation that makes you stand out. How you present your product can influence customers' perceptions of your brand.

During product presentations, you have a chance to showcase product features and promise of value to clients. And when done right, it can ignite a solid business relationship between you and potential customers.

Over time, these customers will trust your product and become loyal to your brand.

Here's what you should know. As a business owner, brand loyalty , customer trust and credibility are your greatest assets. A captivating product presentation will inspire client trust in your product and business.

Stand Out from the Competition

The business world is marked by fierce competition among companies that provide similar products and services.

You probably have a lot of competitors and you're wondering how to distinguish yourself. Start by delivering a flawless product presentation.

As previously stated, your sales presentation should be able to leave an indelible impression on prospects and investors. It would captivate their attention so completely that, regardless of the stiff competition, they would always opt for your brand.

One way to leave a lasting impression is to make your product presentation interactive. An interactive presentation whether presented or read builds a bridge between you and the potential investor or reader. Instead of simply throwing information at them an interactive presentation allows you to layout your storytelling and product information in a way that's engaging and enticing.

For example you might want to add video clips, popups with extra information for additional reading, or add a flip book effect. For more check out 20 Ways to Create an Interactive Presentation That Stands Out. 

Spice up your boring PowerPoints

• Easily import your PowerPoint into Visme
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• Add new design elements and interactivity

Boost Sales and Revenue

Having an excellent presentation is the key that unlocks sales for your product.

After your presentation, you certainly want customers to pull out their checks or proceed to the next steps. If you can nail your product presentations, you will win over your audience, gain new customers and increase sales.

On the contrary, mediocre product presentations could hurt your brand. You might even have a top product that has the potential to be a major game-changer. But poor delivery would not only portray you as lacking confidence in your product but could be a turn-off for prospects.

Want to convince your prospects to invest in your business or purchase your products? If the answer is yes, we recommend using a robust product presentation tool like Visme.

Check out the template below to see how Visme can make your product presentation pop.

Product presentations aren't so different from sales pitches. Both presentations focus on providing value or solutions to customers. However, product presentations are primarily focused on products or services.

With product presentations, you'll dive deeper into details like:

• How your product works
• How it will solve your customer's needs or pain points
• The specific benefits your product will bring to your customers

For instance, sales presentations can have a broad focus on your business as a whole rather than a particular product.

Let's say you run an accounting firm that offers a wide range of products and services. Your sales presentations could focus on pitching solutions like:

• Accounting audit
• Tax accounting
• Bookkeeping
• Forensic accounting

On the flip side, you'll need a product presentation to sell inventory management or accounting software to your clients.

Keep in mind that both presentations are essential for your sales process. The goal is to get your prospects' attention, drum up excitement and move them towards making a purchase decision.

Although product presentations cut across different industries, there's no universally accepted format. However, this infographic template below highlights the key elements of winning a product presentation.

Introduction

Company overview, the problem, product and solution.

• Promise of Value or Benefits

Product Positioning

Use cases and social proof.

• Call-to-Action

Together, these key details juice up your product presentation and make it a delight for your audience.

Read on to learn more about the key components of a captivating product presentation.

The introductory part is where you hook your audience in and get them excited about your presentation. It should provide an overview of what you will cover during your presentation.

In this section, you can sum up the purpose of your presentation, why it's relevant to your audience and key takeaways.

Before you get into the product details, start with a general overview of your company. It doesn't matter if your audience is familiar with your business or not. You want to include key details such as:

• Company name
• Vision, mission and goals
• When your business was created
• The products and services you offer
• How your business and products have evolved
• Relevant team members

Here's an intro slide from our startup pitch deck theme you can customize:

The problem or customer needs should receive more attention than others. This is what your prospects care about most and that's why they are sitting at the other end of the table. So we recommend that you include this section earlier in the presentation.

To attract audience attention, show them you have an in-depth understanding of pain points. Remember to explain how the problem affects your audience and the consequences of not resolving it.

Take note of how the presentation template below emphasizes the problem the product is designed to solve.

Start by showing your audience how they'll feel or what they could enjoy if they solve that problem. Here, you want to paint a mental picture of a perfect world without those pain points.

While writing this section, be sure to highlight these things:

• Introduce your product or service, passing any type of quality assurance services .
• Briefly explain how it addresses the problem and makes their dream of a perfect world a reality.
• Highlight how your product is made. Is it handcrafted, mass-produced, custom-made or batch produced?
• Include product details like features, functionalities, specifications, durability, quality and more.

Highlight your product features and process using the beautiful Visme template below.

Promise of Value

No product presentation is complete without a value proposition. This is where you make a case for your product. Articulating your promise of value will help create an "aha moment" for your prospects.

This section should provide more insight into the value your product Is offering. Here you should:

• Mention what your audience will get out of the product (product or service experience)
• Highlight what makes your product unique from other competing products (unique selling proposition)
• Explain why your prospect should opt for your product (competitive edge)

It's a good idea to center your product pitch around the key benefits your prospects will enjoy. So you want to highlight as many product benefits as possible. It could be productivity, convenience, health and wellness, peace of mind and much more.

Draw attention to your competitive edge and pitch your promise of value to prospective client and customers using the stunning template below.

Product positioning refers to how you want your market to think or feel about your product. It's a description of who you are as a brand, the products and services you offer, your target market and what makes your product unique.

Here you should talk about:

• Your brand image and values
• The positioning of competing products in your target market
• How your product features and benefits stack up to the competition

The infographic template below highlights the benefit of brand positioning.

Brand positioning helps to set you apart from your competitors. Think of it as what customers can remember about your brand when they think of similar products.

For example, the Pepsi brand is distinct from the Coca-Cola brand. Even though they are both cola drinks, they have different tastes, looks, connotations and legacies.

To influence customers' perceptions of your brand, you could create a brand positioning statement. For example, a recent marketing campaign by Salesforce highlights their brand positioning statement:

We bring companies and customers together. We make technology that supercharges every part of your company that connects with customers, delivering a 360-degree customer view across sales, marketing, service, e-commerce, mobile apps, connected products and more. CRM also powers integration with all the other parts of your business already humming along, including supply chains and finance, its back office, front office, and offices yet to come.

You could use the Visme template below to communicate your brand guidelines and product positioning.

This section should provide a visual picture of the customer using your product to address their problems. Here are some ways you can visualize or share them in your presentation.

• Create a scenario of how customers can use your product to solve their problem.
• Share customer reviews, testimonials, user ratings, celebrity endorsements, expert reviews and more.
• Share case studies and real results of how your product has helped similar businesses.
• Provide a snapshot of your product performance in terms of downloads, engagements, purchases and much more.
• Mention any product and compliance certifications, documentation, quality badges and awards you've received.
• Use anecdotes to showcase how existing customers love your solution.

Use this product testimonial slide template to showcase your own customer reviews.

Call-to-Action (CTA)

Now it's time to tell your viewers what you expect from them. Your call to action will depend on your audience.

It will also depend on the goal of your product presentations, which we'll discuss in the next section.

During in-house product presentations, you might want to ask for feedback from different departments. At a trade show, you might ask to meet prospective customers to meet you at the booth to make purchases.

During B2B presentations, you might request time for questions and more. Ultimately the goal is to get customers to purchase your product.

Most businesses have confidence in their ability to make excellent products. However, they struggle to commercialize or bring in revenues from those products.

Why's that? The attention spans of people in this tech-driven society are shrinking. And the reality is that people no longer have enough time to sit through mediocre product presentations.

Want to drive sales or get a positive return on investment for your product? Then you've got to make your product presentations compelling.

Let's show you how to create compelling product presentations that capture the important elements we've highlighted above.

Step 1: Define Your Goals

Whether you're presenting a new, rebranded or upgraded product, the first thing you need to do is to define your goals and objectives.

Let's say you've launched a new line of products into the market. Firstly, you'll have to spell out what you're looking to achieve with your product presentation?

• Do you want to get investors' buy-in to expand production capacity?
• Do you want to secure more funding from management to produce more units?
• Are you looking to secure partnerships with distributors, retailers or franchisees? Or you want to introduce the new product to your prospects or client.

Secondly, reiterate why it's important for you and your team to achieve these goals? For example, as you'd expect, securing partnerships with distributors could help:

• Expand your product reach
• Boost product sales and revenue
• Increase market share and more

Next, you want to highlight how you intend to communicate with your audience. Also, be clear about what you want your audience to do after watching your presentation.

Do you want your prospects to call you or buy one year's supply of your product? What about in-house presentations? Do you want the sales and marketing team to develop a strategy to introduce the product into a new market? Your presentations should answer these questions in a convincing way.

It makes sense, right? Lastly, remember to make your goals specific, measurable, attainable, realistic and time-bound (SMART).

The success of your presentation is measured by whether your audience understands and acts on your message. Therefore consider your goals in every slide and include a clear call to action.

Not sure how to set SMART goals for your product? Go ahead and use the worksheet below to jumpstart your creativity.

Step 2: Figure Out What Your Audience Needs

If you want to pique your audience's interest in your product, you'll have to figure out what matters most to them and serve it to them. This is what sets successful brands apart.

Don't make the mistake of assuming you know what your target audience wants, which is a trap many businesses fall into. Rather go ahead do these things:

• Perform in-depth research into your audience
• Develop buyer personas
• Delve into customer data to monitor patterns or trends
• Keep an eye on social media, public forums and industry publications

We get it. You've probably gone through this process during product development. Now you're wondering why it matters during the presentation?

Here's what you should know. Getting access to information is much easier than ever. As a result, potential buyers extensively research products and scan competitors' offerings before making purchases.

So your presentation is an opportunity to demonstrate that you not only understand their pain points, but your products can make their life or business better.

Step 3: Create an Outline

The next step is to outline the main points you want to hit during your presentation.

During presentations, there are usually a lot of key points to cover. Creating an outline helps you ensure things don't fall through the cracks.

First, decide the topics you want to cover and the sequence to present them. Then dedicate a slide to show the outline to your audience. This will give them an idea of what to expect and make your delivery insightful.

The outline we've shared above is an excellent place to start. You can use the template below to organize your ideas in a sequential manner and logical flow.

Step 4: Pick Out the Right Tool and Template

Presenting your product or services is an art. You need a rich blend of visually appealing slides and powerful delivery to make it effective.

Achieving this may require long hours of planning, strategy, design and organization. You'd have to craft an outline, prepare your slide notes, source royalty-free visuals and use them to design your slides.

Pretty tedious, right. Templates and tools come in handy, making your work easier and faster.

Templates reduce the time it takes to make eye-catching and engaging product presentation slides. In addition, they provide direction on how to keep your content organized and impactful.

Most tools are fairly limited in terms of features and how much you can customize them. However, Visme is an exception to this.

Visme's product presentation templates make it super-easy for anyone to create eye-catching product presentations. The tool has a rich library of templates, tools and visual aids to help you present your product to the world with style and poise.

These ready-made templates are not only customizable, but they cut across any product or niche you can think of. All you have to do is input your content and your product presentation is ready to go.

Using templates like the one below is a great starting point.

Step 5: Make Your Content Relevant and Compelling

Creating relevant and convincing content is the key to nailing your product presentation.

The other ideas we've shared will make your content more effective. But an excellent presentation begins and ends with great content. It has the potential to capture the hearts and minds of viewers and connect them with your solution.

Don't just assume you can wing it by putting less effort into developing compelling content. You'll need to spend a lot of time researching, brainstorming and writing out the key points relevant to your audiences.

For example, some customers may care more about product quality than price. On the other hand, convenience and ease of use could be a primary concern for other prospects.

While your presentation should be brief, the value proposition should be at the heart of your sales pitch. You want to focus on how the product will benefit the customer rather than the aesthetics.

Here's an Airbnb-inspired slide template that focuses on product benefits:

Start by describing the world your customers will enjoy after purchase. And be sure to quickly convey what makes your product different.

For instance, the process of buying and installing new equipment can sometimes be tricky and demanding. But it helps companies bring down costs, increase productivity and revenue.

Your content should communicate the problem and what the prospect will enjoy after buying your product. Offering additional perks like pre-purchase and after-sales support can further convince customers to buy.

Step 6: Bring Your Presentation to Life With Attractive Designs

Think about the last time you sat through a dull presentation.

• What were the slide designs like?
• Was the color scheme dull or monotonous?
• Were the visual aids clumsy and difficult to understand?
• Were there too many ideas crammed on each slide?

You probably zoned away during the presentation. Like you, other people feel the same way about terrible slide decks.

The demand for creative and engaging visual content is at an all-time high. Therefore if you're going to attract audience attention, you need stunning product presentation designs like the one below.

Regardless of how amazing the quality of your content may be, a poor slide design can be frustrating to watch.

Not only will it hurt your product presentation, but it could undermine your credibility. So, you want to ensure your slide design is not only professional but has a clean and organized layout.

Here's how to get savvy with your slide design.

• Use legible fonts and stick with a minimum of three fonts throughout your slide deck.
• Avoid using too many colors in your presentation.
• Be sure there's a strong contrast between your text color and background color.
• Tailor your typography, color scheme and visual language to your brand identity .
• Format your text, images and design element to achieve perfection.

Visme templates incorporate eye-catching images, excellent data visualizations and powerful typography to make your slide decks attractive .

Go ahead and watch the video below to learn design tips for creating awesome presentations.

Step 7: Use High-quality Graphics and Visual Aids

Incorporating quality visual aids into your product presentation is a must.

Why does it matter? The thing is, you've put in a lot of time and effort into preparing for your big day. So you certainly don't want your prospects to leave the room recalling only a tiny fraction of what you said.

According to a study, 65% of people are visual learners. So adding stunning visuals in your presentations ensures the odds are stacked in your favor.

No matter the type of audience you're looking to reach. Impactful visuals help you communicate your message and ideas more effectively. Best of all, they grab and retain audience attention, build solid emotional connections and keep your presentation on track.

Avoid using pixelated or cheesy images. Even more, stay away from generic stock art, copyrighted or watermarked visuals available. Rather source top-quality photos that enhance your presentation.

Just like it's important to stick to one main idea per slide, use one or two images per slide. But, again, the key is to use images that convey your message in the most compelling way possible.

Whether you're visualizing financial data or showcasing product features, Visme offers a wide range of visual aids to make your product presentations shine, including:

• Premium and royalty-free images
• Short videos and animations
• Charts and graphs
• Scatter plots

… and much more.

You don't need to entirely create visual product presentations from scratch. Instead, give yourself a head start by using a modern presentation theme like this one.

Step 8: Determine Follow-Up Questions and Provide Answers

At the end of your product presentation, prospects or investors are likely to have a handful of questions about your product.

Typically prospective customers ask questions to know if the product is a right fit for their organization. These questions could be along the lines of:

• Scalability
• Quality assurance
• Ease of use
• After-sales support and more

For example, let's say you've built a digital product like customer relationship management (CRM) software. Prospects could ask questions such as:

• Is your software scalable?
• Will it support our company's growth and future expansion plans?
• How will the tool help us manage our day-to-day process?
• How will the product help our business grow sales, gain a competitive advantage or increase market share?

Most clients could even ask for a live demo or a trial of your software.

Preparing for potential questions will help you avoid getting caught off-guard. It also shows you clearly understand your prospect's needs.

Answering these questions will wow your audience, boost their confidence in your product and help you close the deal.

Step 9: Run It by Your Team and Incorporate Feedback

You've spent time designing your slide and putting your ideas together. Great job. Now your presentation needs a few rounds of edits to make it shine.

Here's how to polish your presentation to make it pop.

• Keep editing aggressively until your presentation is clear and free of fluff. The goal is to improve language accuracy, flow and overall legibility.
• Be sure to weed out anything that doesn't relate to the core message.
• Run it by your mentor and team members, get their feedback and incorporate it into your product presentation.

Getting a fresh pair of eyes to look at your presentation can help you refine it, even if you're a good editor.

Here's the deal. When editing your presentation, your brain could instinctively fill in the gaps with what you wanted to say. But other editors could readily flag errors or point out areas where you aren't expressing your ideas clearly.

Peer editing may seem daunting. But Visme makes it super-easy for you to collaborate with your team. You can share your presentation online with peers. Also, you can download it in HTML5 (with animations) or PDF format and share it via email or other file-sharing platforms.

If you don't have anyone within reach, automated writing assistants like Grammarly and ProWritingAid could come in handy.

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Step 10: Practice Your Presentation

If you want to deliver captivating business presentations , rehearse till you become perfect.

Why does it matter anyway? After all, you've gone through the entire product development process and have a good grasp of the product.

Notable speakers like Steve Jobs and Dr. Jill Bolte-Taylor practiced their speeches many times before delivering speeches before getting on stage. And guess what! They nailed it every single time.

Steve Job's rehearsal routine and his ability to communicate their ideas persuasively drove massive sales for Apple products. It has also played a vital role in the success of the Apple brand.

Rehearsals grow your confidence and make you familiar with the key points. As you rehearse, you have a great opportunity to:

• Weed out the irrelevant points or jargon in your presentations
• Try something new (like a strong opening or pause to play a clip)
• Streamline your presentations for the allotted time

Practice your product presentations between five to ten times before the big day. You can do it alone (facing the mirror) on the first day.

Then you can practice before a small group of friends, family, colleagues. This will enable you to see reactions and get natural human feedback.

While you're at it, make sure to time yourself, record your practice sessions and take notes.

Feel free to enunciate tricky words and pause when you notice mistakes. Be sure to analyze, reanalyze and refine your presentation structure as you proceed.

Go ahead and review the recorded clips and feedback from your practice audience. Once done, you can then incorporate the feedback into your remaining practice sessions.

Remember, you shouldn't read your slide or deliver the presentation just the way you memorize it. The goal of rehearsals is to build enough confidence to:

• Avoid sounding rigid or too rehearsed
• Present your product or services without appearing unprepared
• Take questions and comments from your audience without getting lost or overwhelmed

You can learn more about memorizing your presentation and other practice techniques from the video below.

With the tips we've shared, the stage is set for a flawless product presentation.

But you need much more than perfect content and slide design to nail your product presentation .

What's more? You need to convey your message in a compelling and convincing manner. If your delivery is on point, you are on the right path to profitable sales.

Read on to learn how to deliver product presentations that drive action.

1. Start With a Bang

The beginning of your product presentation is super important. How you begin will determine how the rest of the presentation will go. If you start strong, the chances are that you'll end on a high.

Right off the bat, you need to grab your audience's attention, establish credibility and get them in the mood to listen to you.

Don't waste those precious opening minutes rambling on pointless details. Else they'll switch off and you may struggle to get back their attention.

There are many excellent ways to start your presentations off on the right foot.

• You can tell a captivating story about the circumstance that led you to make the product. If you're rebranding your product, you can talk about how the product has evolved.
• Quote shocking headlines, figures or statistics related to the purpose of your presentation. For example, you could cite statistics from a study or industry report highlighting the need for your product or solution.
• Ask a thought-provoking question that sparks curiosity and articulates the problem. For example, "do you spend too much time tracking inventory, leads or sales?" Or do you struggle to increase conversions for your business?
• Kick-off with a compelling image or video showing customer testimonials, reviews, live videos of customers using your product and much more.

Read on to learn more about starting your presentation on a perfect note.

Give your audience a sneak peek of what to expect from your presentation using the intuitive template below.

2. Tell a Story

Beyond the opening part, it's crucial to tell stories throughout your presentation. It is an excellent way to keep your audience engaged from start to finish.

Storytelling helps your audience connect and remember the main points of your presentation.

For example, you could tell a story about the existing problems in your niche before your product came on the scene.

Another angle could be how your product will change the trajectory of the industry. Using compelling statistics and figures in your storyline can help you build a strong case.

Be sure to use your product pitch as an avenue to convince prospective customers about the superiority of the product or services you're offering.

If you are selling a rebranded or repackaged product, this is your chance to dispel any doubts or false beliefs about your product. Reassure them of the benefits they will enjoy if they buy your product.

Use the template below to share compelling stories that drive interest in your product.

3. Prioritize Your Audience Needs

Your presentation should be designed to meet the needs of your audience. In other words, what benefits will your audience gain from your presentation?

When planning your presentation, make sure it is relevant to your target audience and piques their interest. Find out what your audience needs to know rather than focus on what you feel like telling them.

Customize your slide to address the subjects that are most important to your clients. Then, make your delivery simple enough for your audience to understand and respond.

During your presentation, you should also pay attention to the body language and reactions of your audience. Interpreting their moods and emotions can keep you track and help you achieve your presentation goals.

4. Keep It Short, Simple and Sweet

A product presentation isn't an academic presentation or keynote address. So you're not going to have all the time in the world. And, most of all, no one wants to sit for hours listening to a long presentation.

According to studies, attention levels during presentations dip substantially after 30 minutes.

While delivering your presentation, always remember that you won't have your prospect's time and patience for so long.

So you want to ask: What is the core message for my audience to take away? What's the least amount of time I need to convey the key points concisely?

Guy Kawasaki's 10/20/30 rule says that the ideal presentation should have no more than ten slides, last 20 minutes with a font size of at least 30 points.

Whichever rule you choose, make sure to keep your core message focused and brief. And if what you are planning to say doesn't add value to that core message, leave it out.

5. Maintain the Right Body Language

Body language or non-verbal cues play a critical role in your presentation. It can make all the difference between a successful presentation and a disastrous one.

Here's why. People pay 90% more attention to the tone of voice and body language than the actual words.

This means people don't just pay attention to what you're saying. They notice other non-verbal cues such as eye contact, facial expressions, gestures, postures and body movements. Having the correct body language can help you win over your audience and keep them hooked to your presentation,

Here are a few positive body language tips to help you connect with your audience.

• Wear a genuine smile
• Make every effort to stay relaxed
• Assume a power pose during your presentation
• Demonstrate your individuality, passion and interest in the subject
• Maintain eye contact with individual members of the audience
• Speak clearly and make your voice a little louder than you believe it should be
• Make use of the space and Interact with your audience as you move around the stage
• Don't speak too fast, but also don't speak too slowly
• Use occasional arm movements
• Don't slouch or lean over the podium
• Remember to breathe and take occasional pauses in-between speeches

Lastly, be confident in your ability. People won't trust anything you have to say if you don't sound authentic.

You've put in so much work to develop a great product. Don't lose your enthusiasm when you stand before your audience.

Do your best to speak about it from the heart. Doing this will leave a positive impression on your audience and inspire trust in your product.

6. Invite Questions From Your Audience

After your presentation, thank your audience for listening. You can further improve engagement by inviting your audience to ask questions.

Listen to the questions carefully and provide clear-cut answers. If you don't understand the question, feel free to ask for more clarification. Be honest with your audience and don't make promises you can't deliver.

7. Leave a Lasting Impression

Ending your presentation poorly can sabotage all the efforts you've put in so far. Hence the need to conclude your presentation on a high.

Your conclusion should summarize the major points of the presentation. It should also leave a memorable impression in the minds of your audience and encourage them to take action.

There are many viable ways to create a memorable conclusion.

• You could reiterate the important points, such as your product benefits and unique value proposition.
• This could be an excellent opportunity to share compelling reviews and testimonials about your product. If your product has earned awards, recognitions and notable features, be sure to showcase it.
• Close with a story that refers back to the opening message.
• End with an interesting question you asked at the beginning of your presentation.
• Highlight compelling figures and case studies about your product.

For example, you could mention that your software has helped company A increase productivity and sales by 55%.

On a more practical note, imagine you offer on-demand delivery services. You could mention that your product has helped improve access to delivery services and cut down delivery expenses for more than 200,000 customers. Then go ahead and highlight how your prospects can enjoy these benefits too.

Make sure to add a clear and compelling call to action. Let them know what you expect from them and the next steps. For example, you could ask prospects to purchase a premium version of the software or buy a year's supply of your product.

Read this article to learn powerful and stylish ways to end your presentation .

Make Your Product Presentation Shine with Visme

There's no denying that crafting incredible product presentations can up your chances of closing more deals and driving sales for your product. In addition, it offers you a fantastic opportunity to pitch your product benefits and what sets you apart from competitors.

Now, you have some valuable tips to make your next product presentation successful. Make it a powerful and memorable one with these top-notch product presentation templates from Visme.

Looking to present your product to prospective clients and skyrocket sales? Visme has got your back. Our presentation software offers everything you need to create stunning slide decks.

Create beautiful presentations faster with Visme.

Trusted by leading brands

Recommended content for you:

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About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

Powering Up Your Brand: Guide to a Successful Brand Refresh Implementation in PowerPoint

A brand refresh is crucial for staying relevant and competitive in today's ever-evolving market. If you're working on a refresh (or planning one), congratulations on taking a vital step toward keeping your brand fresh, engaging, and aligned with your business goals!

Now, it's time to shift your focus to the implementation phase, which is no easy task, as it requires consistency across all your materials, including brochures, websites, and, most importantly, PowerPoint presentations. Here's why PowerPoint presentations are essential in this process:

• They serve as the backbone of a powerful brand , forming the basis of a significant proportion of internal and external documents.
• Updating them first allows you to test your new visual identity internally before it goes public, enabling you to make any necessary adjustments.
• They are easily editable and reusable. So, by incorporating your new brand elements into your presentations, you establish a foundation for consistent branding across all other materials.

To assist you in this process, with the help of our in-house designers, we’ve created a comprehensive guide that will teach you how to implement your brand refresh in PowerPoint effectively.

These are the topics we’ll cover:

• Starting with the basics: What is a brand refresh? How is it different from a Rebrand?
• Ready to captivate your target audience? Discover how to implement your brand refresh in PowerPoint Presentations
• Insider Secrets for a Successful Brand Refresh: Expert Designer Insights, Tips, and Tricks
• Have questions? We've got answers , and if you need further assistance, our experts are here to guide you through your brand refresh journey

Feel free to dive into the basics - or jump right to your favorite section using the list above. Let's get started!

What is a brand refresh?

A brand refresh is a strategic set of changes made to a brand’s identity to realign with current marketplace trends. It is an opportunity to stay relevant and competitive in a dynamic marketplace.

Businesses looking to refresh their identity would change elements such as:

• Color palette
• Visual style
• Writing style

One defining characteristic of a brand refresh is its subtlety. It's like a "sharpening up" of the brand : making small changes while focusing on existing visual elements.

The result? A brand that looks fresh and sharp while maintaining the essence and familiarity that customers associate with the brand. Take a look at some successful brand refresh examples:

These examples retain familiar elements and can be easily recognizable to the audience, but they have evolved to align with market changes. This helps them continue to position themselves in the market.

However, sometimes we need more than just a brand refresh . There are instances when a more powerful change is required, and that's when a rebrand comes into play.

Understanding the difference: Brand refresh vs. rebrand

A brand refresh revitalizes your brand without making radical changes to it , being more an evolution than a revolution. It acknowledges some aspects that need improvement but does them in a way that the brand maintains its essence and familiarity without transforming it entirely.

On the other hand, a rebrand makes profound changes to the brand on a foundational level , creating an entirely new brand identity. It goes beyond making some adjustments to your logo, revitalizing marketing materials, or changing your color palette a little. It can change core elements of the business, including:

• Brand positioning
• Brand values
• Brand guidelines
• Mission and vision

A successful rebrand example is the transformation of McDonald's McCafé:

In 2009, McDonald's saw a chance to improve its image and attract more people by changing its coffee brand called McCafé. They updated the look of McCafé stores, hired baristas, and added more types of high-quality coffee. The goal was to make McCafé known for good coffee, appealing to a wider range of customers beyond just fast-food lovers.

These are some key differences between a Brand Refresh vs. Rebrand:

How do you implement a brand refresh?

Congratulations on completing your brand refresh! Now it's time to start implementing the changes across your materials, such as brochures, websites, and, most importantly, PowerPoint presentations.

Elevating your PowerPoint presentations: Upgrading existing slides to align with the brand refresh

Upgrading your existing slides to align with the brand refresh is important in ensuring consistent and impactful communication . Fortunately, implementing a PPT refresh is easier than you might think. Follow these steps to learn how to do it effectively and even discover a shortcut along the way:

Step 1: Gather branding assets

Collect all the necessary branding assets that will be used in your refreshed PowerPoint presentations:

• Obtain the brand color palette: Once you have agreed on the colors, write down their code (the 6-symbol code starting with a hashtag) so you can manually add them to your PowerPoint template’s palette.
• Collect updated logo files: Locate your brand's logo versions. Ensure you have high-quality versions in appropriate file formats, such as PNG or SVG, to ensure optimal resolution and flexibility.
• Confirm approved fonts: Take note of the specific font names and variants (e.g., regular, bold, italic) that have been approved.
• Gather additional visual elements: Collect any other graphic elements that represent your brand, such as icons, illustrations, or imagery.
• Create a branding assets folder: Create a folder on your computer or cloud storage platform to consolidate all the branding assets. This is what it should look like:

Step 2: Create a branded template

The easiest way to adapt all your presentations and ensure a consistent brand identity is by creating a versatile branded template encompassing various content types.

Determine the number and types of slides

Start by deciding the total number of slides needed for your presentation and identify the different types of slides required. Consider the content you want to present and categorize it into sections or topics, for example:

• Title Slide
• Content Slide
• Graph or Chart Slide
• Quote Slide
• Image Slide
• Comparison Slide
• Agenda Slide
• Conclusion Slide
• Testimonial Slide
• Infographic Slide

And any other slide types that are relevant to your business.

Set up placeholders

Determine how each slide will look and what elements it will include. Plan the visual structure and design for each slide type to maintain consistency throughout the presentation.

This includes defining the desired appearance of headings, subheadings, bullet points, and image captions placeholders, ensuring that these styles align with your brand aesthetic and improve readability.

Add your brand 's colors, theme and typography

• Add your brand's colors: Use the brand color palette to add the brand's colors to your template. Apply these colors to the slide background, text boxes, shapes, and other design elements.
• Apply the brand theme: Go to the Design tab and select the "Themes" dropdown menu. Choose the appropriate theme that aligns with your brand refresh.
• Use the approved fonts: Use the confirmed font names and variants for headings, subheadings, and body text. Remember that consistency in font selection creates a professional look and reinforces brand recognition.

Incorporate graphical elements

• Insert brand logos: Insert the updated brand logo onto the slides. Place it consistently, like in the top or bottom corner.
• Add visual elements: Use the additional visual elements you gathered, such as icons, illustrations, or imagery, to enhance your slides.

Step 3: Adapt existing presentations to the branded template

• Adapt existing presentations: Gather and update all relevant presentations to adhere to the new branded template.
• Share the branded template: Ensure all relevant team members can access the new template for adapting their presentations.
• Communicate the changes: Send a clear and concise communication explaining the importance of using the new branded template to maintain a consistent brand identity.
• Provide training and resources: Conduct training sessions and create instructional materials (step-by-step instructions, video tutorials, or live demonstrations) to guide team members in adapting their presentations.
• Set a deadline: Establish a deadline for adapting all presentations to the new template, ensuring a timely transition and consistent brand identity.
• Regularly reinforce brand consistency: Emphasize the importance of maintaining consistent brand identity in presentations.

And that's it! By following these steps, you will successfully adapt your presentations to the new branded template, ensuring a consistent and professional brand identity throughout your materials.

Expert insights for a successful brand refresh in PowerPoint

If you're considering updating your brand's presentation in PowerPoint, we've got you covered. Our in-house design experts have shared their valuable insights to help you succeed.

Meet Reinald Victorio Valentine , Rengga Zulkarnaen , and Muhammad Zaenuri , design managers from 24 Slides, ready to guide you through the process. Let's explore their expert tips and make your brand refresh a success.

Understand your brand: Lay the foundation

The first insight is to start from scratch. As Muhammad suggests:

“Like all branding initiatives, the most successful begin with thorough research to gain a better understanding of your business and the specific needs of your customers.”

So, start by conducting thorough research to deeply understand your brand's identity and your customers' needs. This knowledge will serve as a solid foundation for when you’re actually doing the presentation. As Reinald reminds us:

“Understand the brand's traits like photos, colors, fonts, shapes, and icons. This is crucial for a brand refresh as it helps determine the next steps to update the presentation according to our needs. This will allow us to play, be creative and explore with the design elements we have.”

Know your target audience: Design with precision

To create a compelling presentation, you need to understand your target audience. Consider the industry, demographics, and professional background of your audience. While being flexible, ensure your design aligns with your brand's identity. As Reinald and Rengga emphasize:

“Knowing our target audience is essential to address them effectively. By understanding our audience, we can design the presentation appropriately. For instance, if we are presenting to health professionals in a healthcare company, we should opt for clear colors, legible fonts, and maintain a professional tone while staying true to the brand's characteristics.”

Consistency is key: Maintain brand cohesion

A point everyone agrees on is that consistency is crucial during a brand refresh. While exploring design possibilities, stick to your brand's identity. As Reinald advises:

"Keep your design consistent with your brand's characteristics. Play with colors, fonts, and images while maintaining a consistent and professional look that aligns with the established brand’s identity."

And as Muhammad highlights, it's crucial to ensure that everyone in your business is aligned and informed about the brand refresh and how to apply it to presentations:

“Introduce your teammates to the brand refresh, provide them with necessary assets like new fonts, elements, and photographic files. Maintain consistency by using the updated presentation templates when communicating with everyone.”

Get expert assistance for your brand refresh implementation in PowerPoint

Are you planning a brand refresh for your business? Translating your brand refresh into impactful presentations that captivate your audience and convey your brand's new direction is crucial. And it’s no easy task! There are a lot of tough questions that need to be answered and plenty of big decisions that need to be made. That’s where 24Slides has got you covered.

Our specialty is crafting top-notch PowerPoint presentations that align with your brand's refresh goals. Our experienced designers are well-versed in transforming complex ideas and concepts into visually stunning slides. Give us a try and experience the difference for yourself.

Customer Frequently Asked Questions

How to do a brand refresh.

Is your brand in need of a makeover? Follow these steps to execute a successful brand refresh that captivates your audience and makes you stand out.

• Pause and reflect: Consider if your brand effectively conveys your message and aligns with your vision. Determine the desired change and understand your target audience's preferences.
• Research: It's essential to understand the current market landscape and analyze what other brands are doing. So, it's time to study your competitors and identify how you can sharpen your branding to gain a competitive edge and stand out.
• Get to work: Determine the specific elements you want to focus on, such as the logo, colors, typography, messaging, and more. It's time to organize the process, assign responsibilities to each team member, and establish realistic deadlines.
• Prepare for launch: Consider how you want to communicate your brand refresh and start by involving your team members within your company. Remember to proceed gradually, incrementally make changes, and listen to your audience's feedback. Measure the impact and adjust as needed.

Wondering what should be included in a brand refresh? Check out the brand refresh checklist for success!

Pause and Reflect:

• Evaluate current brand messaging and alignment with vision and values.
• Understand the desired level of change and target audience preferences.
• Consider past feedback and challenges with the current brand identity.
• Analyze the competitive landscape and study branding strategies.
• Identify opportunities to differentiate your brand.
• Gather insights from market research and customer feedback.

Get to Work:

• Define focus areas: logo, colors, typography, messaging, etc.
• Collaborate with the design team for creative concepts.
• Assign responsibilities and establish a timeline.

Prepare for Launch:

• Communicate internally to engage and align team members.
• Gradually roll out changes, starting internally.
• Collect feedback to ensure resonance with stakeholders.
• Measure impact on key performance indicators.

Why is brand refresh important?

Branding is an ongoing process ; it involves change from time to time. Why? Because it aims to resonate with people, and as individuals continuously evolve, so should the brand.

It is vital to adapt and grow; otherwise, there is a risk of becoming irrelevant - a refresh prevents that from happening. Some of the most popular brands of today would not have achieved what they have unless they had undergone refreshes .

Having a brand refresh will reflect a new, current, and up-to-date image of your company, which is reassuring to existing customers and attractive to new ones.

What is brand refresh vs. redesign?

A brand refresh is a subtle set of changes in a brand's identity to stay pertinent in a changing marketplace while keeping its essence and familiarity. It encompasses the "sharpening up" of various components, including visual elements, messages, and writing style.

On the other hand, a brand redesign primarily focuses on updating the visual aspects of the brand: color palette, logo, typography, etc. It can be a part of a more comprehensive rebranding or brand refresh process, or it can be done independently to refresh its image and make it more appealing to the target audience.

You might also like these articles:

• Brand Identity Presentation: All the Essentials + PPT Template
• Get superb on-brand presentations with 24Slides!
• Rebranding Checklist: 5 Aspects You Should Consider
• Corporate Identity: Why is Branding Important in a Presentation?
• Get Inspired by The 6 Best Branded Presentation Examples We've Seen

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Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

helped business professionals at:

Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

By using influencer search tools you can engage with industry influencers to review your product or secure a seal of approval from a reputable authority within your field. This can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. It provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

2 Million+ PowerPoint Templates, Themes, Graphics + More

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

Ciri Template

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Startup pitch deck.

Maximus Template

Explore PowerPoint Templates

Coverse – Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

This is a modern pitch deck template for branding presentations. It’s especially perfect for modern, urban clothing brands and fashion brands to present their brand identities. The template includes 32 unique slides and it comes in PowerPoint and Google Slides formats.

Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

A very colorful and stylish brand presentation template for PowerPoint and Google Slides. This template features 28 unique slides full of gradient colors and stylish typography. It’s perfect for presenting social media branding guidelines for modern businesses.

Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

Even though this PowerPoint template is designed with sports brands in mind, you can easily customize the slides to create presentations for many other types of brands as well. It also comes in Google Slides format.

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Powerpoint Templates and Google slides for Brand Review

Save your time and attract your audience with our fully editable ppt templates and slides..

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Brand Audit Templates: Reports, Checklists and Presentations

By Joe Weller | October 13, 2021

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We’ve compiled a collection of the most effective brand audit templates for product managers, designers, marketers, and producers, as well as helpful details for how to fill out these templates to make your brand stand out in the marketplace. 

On this page, you’ll find a simple brand audit template , a brand audit presentation sample template , a brand audit checklist template , and a brand audit questionnaire template .

Brand Audit Template

Download Brand Audit Template

Microsoft Word | Adobe PDF | Google Docs | Smartsheet

Use this comprehensive brand audit template to perform an in-depth review of your company’s brand in order to improve its effectiveness. The template includes sections for core brand identity, verbal brand identity, visual brand identity, and brand evaluation analysis, so you can determine — and act on — your brand’s strengths and weaknesses. This dynamic, reusable brand audit template will keep all branding team members in the loop with your brand audit findings and ultimately surface action items for brand improvement.   

To find out more about ensuring that your brand is fully optimized, see “ Free Brand Brief Templates .”

Brand Audit Example Template

Download Brand Audit Example Template

Microsoft Word | Google Docs | Adobe PDF 

The time and effort you put into a brand audit will pay off and will often result in insights about the components of your business that are succeeding or could be improved. First, though, you need to develop a method for performing a deep dive into your brand effectiveness in order to determine how it suits your target audience, its strengths and weaknesses, and steps you need to take to change to increase brand awareness . 

This brand audit example template guides you through the crucial steps and includes editable sample text. Fill out the following sections to reacquaint yourself with your company’s core, verbal, and visual identities, and determine how you will measure brand effectiveness:

• Brand Core Identity: Enter details about your company’s purpose, values, competitors, and target audience, as well as how you envision your brand’s optimization and perception in the marketplace. 
• Verbal Identity: Enter details about your brand’s personality, tone, tagline, value proposition, and selling points, and evaluate your brand’s messaging.  
• Visual Identity: Enter details about your brand’s logo, color pallet, typography, graphical differentiation from competitors, and further brand attributes to evaluate your brand’s visual characteristics and presence in the marketplace. 
• Brand Evaluation: Evaluate your brand’s effectiveness, and list any steps you might take to improve it, the key performance indicators (KPIs) you will use to track its success in the marketplace, brand-related earned media value (EMV), customer research to undertake, and main takeaways. 

Follow the guidelines of this brand audit example template, which comes with pre-filled sample text, in order to effectively evaluate your brand’s position in the marketplace, address any weaknesses, identify opportunities for improvement, and create a plan for how to strengthen it. 

Read our article on value proposition and business positioning statement templates to find additional templates and learn more about optimizing your brand’s value proposition.

Brand Audit Checklist Template

Download Brand Audit Checklist Template

Successfully manage your brand audit with this step-by-step brand audit checklist template. The template offers three primary sections: external branding (how the marketplace views your business), internal branding (how your employees view and “live” your business), and customer experience (how your customers respond to their experience with your business). This exercise will help ensure that you address all components of your brand audit. Additionally, the template includes guidance to help you easily track the crucial elements of your brand and ensure that it effectively represents your organization and the full potential of its offerings.

Brand Audit Report Template

Download Brand Audit Report Template 

Microsoft Word | Adobe PDF | Google Docs  

This all-inclusive brand audit report template provides an official framework for performing an in-depth brand audit. Similar to the function of an Introduction, Methods, Results and Discussion (IMRaD) report used in systematic research, this template prompts you to write a comprehensive executive summary that acts as an overview of your brand audit, brand audit methodology, audit results, and recommendations based on the auditor's findings. This dynamic brand audit template also includes a competitive positioning matrix, which you can use to perform comparative analyses of your competitors’ brands and identify areas for improvement. 

For solutions and resources for ensuring your branding efforts are optimized and “on-brand,” read this article by Smartsheet on “ Brand Style Guide Templates .”

Digital Brand Audit Checklist Template

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Microsoft Word | Adobe PDF | Google Docs

Use this dynamic digital brand audit template to ensure that you optimize your digital branding assets to perform optimally and convey the power of your brand. This template prompts you to evaluate the effectiveness of each of your external and internal digital branding efforts, as well as those specifically directed at potential customers. Improve your brand’s advantages in the marketplace with this one-of-a-kind digital brand audit template.

Brand Audit Presentation Sample Template

Download Brand Audit Presentation Sample Template

Microsoft PowerPoint | Google Slides  

Use this presentation-friendly brand audit example template to pinpoint your brand’s strengths and identify opportunities for improvement. The template walks you through all aspects of your organization’s branding, including your brand’s core identity, verbal strengths, and visual characteristics to determine its strengths and weaknesses. This brand audit presentation sample template also helps you measure brand awareness in the marketplace, gauge brand-related referral traffic, and identify which KPIs you will use to assess your brand awareness and brand-related EMV, slide by slide.

For more brand-presentation solutions and resources, read this article by Smartsheet on “ Free Brand Presentation Templates .”

Brand Audit Worksheet Template

Download Brand Audit Worksheet Template

Use this brand audit worksheet template to perform a step-by-step brand assessment to determine your brand’s current effectiveness in the marketplace. The template includes a series of questions, which you will answer to decide whether you need a brand refresh to help you meet your company’s goals and achieve greater success.

To learn more about how to conduct a brand audit and the steps involved, check out this comprehensive brand audit guide .

Brand Audiences Audit Template

Download Brand Audiences Audit Template

Microsoft Word | Adobe PDF  | Google Docs

If there’s a primary make-or-break tenet of branding, it’s “know your audience.” Ask the following questions of your brand:

• Who are your existing customers? 
• Who are your potential customers? 
• Who is your target audience? 
• What are the reasons that some customers might choose to abandon your products or services? 

If you are out of touch with your audience, you not only risk a decrease in brand loyalty, but also further alienation of your customers by not understanding why they rely on your products and services (and therefore, how you can better serve them in the future). It goes without saying that this dynamic could eventually lead to a decrease in revenue. 

Use this customizable brand audiences audit template to build and future-proof long-lasting customer relationships. The template provides a framework for evaluating the details of your brand’s core identity and your brand messaging, and for measuring your brand’s EMV. The template also encourages you to identify what you want your brand to evoke. Answering the questions in this template to effectively assess all pertinent details for dynamic brand improvement, which will result in new opportunities, higher levels of customer satisfaction and retention, and ultimately, increased revenue.

Brand Audit Questionnaire Template

Download Brand Audit Questionnaire Template

Brand managers, marketers, designers, and other team members can work together to evaluate a brand’s current effectiveness and intended impact with this template. Start by answering questions related to your brand’s core identity (e.g., “What do you hope to achieve with your brand?” or "What's the primary image you want your brand to convey?"), and then those related to external and internal branding. Use this unique brand audit questionnaire template to appraise your brand by revisiting the objectives, target audience, personality, and messaging that you want your brand to embody.

Competitive Brand Audit Template

Download Competitive Brand Audit Template

Use this competitive brand audit template to evaluate your competitors’ brands and, in turn, to improve your own. The template includes columns to list your top three competitors’ brands and prompts you to evaluate their brands’ core, verbal, and visual identities. Then follow the prompts to note how you might improve your own brand.

Internal Brand Audit Sample Template

Download Internal Brand Audit Sample Template

Microsoft Word | Adobe PDF

The most recognized brands are easily distinguished from their competitors. Therefore, your brand should imply to existing and potential customers that you connect with them on an emotional level, and it needs to convey the irresistibility of your value proposition. To determine whether your brand is succeeding in doing so, use this internal brand audit sample template, which includes editable sample text to guide you through the brand audit process. Complete the exercise to ensure that your brand — and all it represents — makes a positive and recognizable impact in the marketplace.

Nonprofit Brand Audit Template

Download Nonprofit Brand Audit Template

Use this template as a framework to assess the effectiveness of your nonprofit’s branding. Describe the qualities of your nonprofit’s core identity, messaging, and visual appeal, so that you have a clear sense of what’s working and what needs improvement. Whether you need to evaluate the needs of your customers or revise your verbal or visual identity, this template will help you gauge the strength of your brand and what you can do to improve it.

Logo Brand Audit Checklist Template

Download Logo Brand Audit Checklist Template

Microsoft Word | Adobe PDF  | Google Doc

A brand is the visual embodiment of your organization’s values and promises to your customers — therefore, a lot rides on it. Use this logo brand audit checklist template to evaluate the strength of your logo’s visual identity, including typography, brand colors, brand pattern, images, brand voice, and tagline. The template also walks you through each realm of logo visibility, including presence on websites, emails, print materials, social media, and other materials such as forms, invoices, and contracts. This checklist template is the perfect tool to help ensure that your logo-related presence reflects the vitality of your brand.

Brand Asset Management Audit Template

Download Brand Asset Management Audit Template 

Microsoft Excel | Smartsheet 

Use this brand asset management audit template to take inventory of your existing brand assets and to determine their value and usefulness. Assign unique reference numbers to each individual brand asset (the template includes such categories as Manuals and Guidelines, Logos, Images, Video, Audio , and Miscellaneous Materials ). You can also provide a description, location, and details on format, as well as status, owner, creation and last-update dates, and any relevant notes, so that all brand audit team members know each asset’s status. Use this unique catalog to account for all of your brand assets and to make any brand improvement modifications as necessary. 

Read our brand asset management article to learn more about the brand asset process, strategies, and systems.

Brand Audit Employee (Internal Feedback) Survey Template

Download Brand Audit Employee Survey Template — Adobe PDF

We’ve created this internal feedback survey so you can quickly poll your colleagues and employees to help you audit your brand. This anonymous survey features questions about the company’s culture, mission, and quality, as well as branded assets, marketing initiatives, and job satisfaction. Use the results to get a look at your brand from the people who work closest to it.

Brand Audit Customer (External Feedback) Survey Template

Download Brand Audit Customer Survey — Adobe PDF

This external feedback survey features short answer questions that you can use to get customer opinions about your brand. Learn how often customers make purchases, why they choose you over the competition, and how they feel when interacting with your brand. Gain insight into where your customers believe you are performing well, as well as how they feel you can do better.

Brand Engagement Metrics Tracker Template

Download Brand Engagement Metrics Tracker — Microsoft Excel

Use this brand engagement metrics tracker template to create visual graphs and charts of your brand engagement metrics over time. We’ve populated the template with a few of the most commonly tracked engagement metrics, but this template is fully customizable so you can use the metrics that make most sense for your organization. Observe trends and identify which of your brand engagement methods is most popular, and see how they correspond with various marketing initiatives.

Get the Most Out of Your Brand Audits with Smartsheet for Marketing

The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

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4 Elements of a Successful Brand Refresh

• Ana Andjelic

Focus on products, narrative, pop culture, and customer needs.

A successful brand revival does not happen in a single moment. There are no shortcuts. There is only a continuum of strategic, creative, and operational decisions that, if executed consistently, put a brand on the path to cultural relevance, consumer love, and business success. This story is much less exciting to tell, but much more effective in the long run.

To successfully reinvent your brand, you must rethink your approach to product, story, culture, and customer. Brand rebounds often seem simple, logical, and inevitable when they are taught in business school courses and cited in the media. But few revival attempts are successful, and in the uncommon event that they do succeed, they usually take years or decades to yield significant results.

• Ana Andjelic is a strategy executive and the author of The Business of Aspiration . She also runs a newsletter, The Sociology of Business .

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How to make your branding presentation a success

Get your team on prezi – watch this on demand video.

Anete Ezera March 30, 2024

For all brands, whether established or new, pitching your identity and intentions as a brand should be an important part of presentations. But, it’s not always easy to showcase your brand in the way you envision. This is why knowing how to create the perfect branding deck is important. With Prezi, merging your ideas into a branding presentation has never been easier. Read on to learn more about what a branding deck is and get the knowledge you need to showcase your brand in the right way. 

What is a branding presentation? 

People use branding presentations for several reasons. They can be used to introduce a brand and explain their values and business strategy. They’re also used to brief marketing teams or partners or align internal teams with the brand’s direction. They can be useful for all brands, from newly established to global companies. 

A branding presentation will usually consist of: 

• Brand overview;
• Detailed information about the brand’s target market;
• How the brand positions itself in the market;
• Showcase of the brand’s visual elements (logo, color palette, imagery);
• Explanation of the brand’s communication style (voice, tone);
• Examples of how the brand identity is applied across various mediums;
• Brand guidelines and standards.

Examples of branding presentations

We’ve put together some examples of branding presentations that were created using Prezi. 

Personal branding presentation 

The following example is a personal branding presentation, which uses the same principles as a normal branding presentation. Only, the brand you’re selling is yourself. This presentation is created by the help of Prezi AI , and you can reuse this presentation example and fill in the placeholders with your own information. You can showcase your strengths, values, and goals, and add a personal touch to make it authentically yours. Or, you can also use Prezi AI to create a presentation like this in minutes or even seconds.

Fashion branding presentation 

The following branding presentation could be used for a fashion brand. The presentation design, created using Prezi AI , matches the aesthetic appeal a fashion brand might want to use. This is a good example of storytelling as the presentation moves through each point telling the audience about the brand and what their intentions are. The fashion brand presentation also explores its identity and heritage, which is a great way to connect with the audience on a personal level. You can simply reuse this presentation, add your content and personal touch, and present it right away.

Grammarly brand presentation 

This presentation on Grammarly is a great example of staying consistent and true to your brand. When you look at the overall theme of the presentation, such as the colors and fonts used, you can see that the brand identity is solid all the way through. This is a great way of sharing what you envision your brand to look like with the audience. 

8 Tips to help you create the best branding presentation

Now we know what a branding presentation should consist of, let’s look at some tips to help you in the creation process. 

Start with a strong story 

In order to captivate your audience from the beginning, you need to come up with a story that captures your brand’s mission, vision, and values. A storytelling approach helps to engage your audience emotionally and intellectually, making your brand’s purpose and direction clear from the outset. 

Know your audience 

Think about who you’re presenting to, as this will help you highlight the more relevant aspects of your brand. Whether you’re presenting to clients, stakeholders, or internal teams, tailor your branding presentation to the specific interests and expectations of your audience. 

Highlight the unique value proposition 

In order for people to take your brand seriously, you should talk about what sets you apart from your competitors. Think about the unique benefits your brand offers compared to similar brands, and highlight these points. You should make your unique value proposition the main focus of your presentation to showcase why your brand matters. 

Use interesting visuals 

Another great way to grab your audience’s attention is to make your branding presentation look visually interesting. You should include your brand logo and color scheme throughout to reinforce who you are. When it comes to including imagery, it’s important to choose images that correlate with your message, and they should be relevant to the information on your presentation slides. When used in the right way, visuals can be really good at strengthening the points you’re making. 

Examples of your brand in action 

The best way to get people on board with your brand is to make them believe in it. The best way to do this is to show them your brand in action. This could be from brand packaging and advertising examples to displaying your digital presence. By showing how your branding is applied in real-world circumstances, you’re bringing your brand to life, rather than just talking about it. 

Be concise and focused

Your audience is going to soak in information better if you keep your presentation clear and to the point. Think about the key points you want to make, and stick to them. You could use each slide of your branding presentation to make one key point, this way you’re not overloading each slide with too much information, which can be confusing. When thinking about how you want your presentation to look, avoid cramming your slides with too much text and too many visual elements. Your message will come across much clearer if you keep it simple. 

Interactive elements 

This is an aspect that can really boost your presentation and make it less boring. For branding presentations, you might want to include interactive elements like a live demonstration or an interactive session where the audience can experience your products or platform firsthand. Another idea might be to encourage your audience to participate in discussions, like sharing their experiences or expectations of your product or service. For virtual branding presentations, use Live Prezi to take interactivity to the next level. With Live Prezi, you can create an interactive presentation experience in real-time. Simply set up your link and share it with anyone, anywhere. Up to 100 participants can join your Live Prezi session and follow along as you guide them through your compelling content.

End with a clear call to action 

It’s important that you make it clear to your audience what action you need them to take following your presentation. This might be seeking approval or feedback, or a specific, unique action you require from your branding presentation. Either way, you should be clear about the next steps you want the audience to take following your presentation. 

Pitfalls to avoid 

We’ve already discussed things that you should consider when creating your branding deck, now let’s look at some mistakes you should avoid. 

Too much information 

A common mistake when making branding presentations is putting too much information onto the slides. Overloading slides in this way is going to be distracting for your audience. Try using bullet points to make each point clear and use visuals that complement your spoken words. With Prezi’s AI text editing tool , you can easily modify your text to match your desired outcome in seconds. Make text longer, shorter, or create a concise and engaging list.

Inconsistency 

When you use a mixture of styles, fonts and colors throughout your branding presentation, it screams amateur. You should make sure the whole thing looks in alignment with your brand and stays consistent for the whole presentation. Staying constant with the visual aspect helps to paint a picture of what your brand looks like. To feel more confident in your design choices, use Prezi’s AI presentation maker – it’ll suggest matching color schemes, layouts, and more, to match your topic and style.

Underestimating your audience’s knowledge 

Assuming your audience knows too little or too much can cause confusion. Make your presentation just right for what they know about your brand and the field it’s in. Give them new things to learn without making it too simple.

Skipping your brand’s story

People tend to resonate with stories and purposes. Failing to talk about who you are as a brand and what you stand for can cause your audience to disconnect. You should make it a personal branding presentation that mentions your values and intentions. 

Failure to mention competitors

It’s important to let your audience know where your brand sits in the market. When you fail to discuss your competitors, your audience may deem this ignorant or naive. The purpose of mentioning your competitors is to show how your brand can outshine them and what values you have to offer that they don’t. Without this, your audience will be left with questions about your brand’s uniqueness and whether you’ll fit in the market. 

Forgetting to proofread 

If your presentation contains typos, spelling mistakes, or inaccuracies, you may come across as unprofessional and questions about your brand’s credibility may arise. Remember, branding presentations are all about giving off a good first impression, so make sure you’ve checked each slide properly before your big moment arrives. 

Don’t rely too heavily on text

When the screen is crammed with text, it can make your branding presentation look dull and make it harder for your audience to follow. By using visuals to explain your points instead of lots of text, the audience can process your message much faster. After all, you’re going to be the voice of the brand, so stick to a few bullet points and elaborate with speech. 

Not preparing for questions 

Your audience is bound to have questions about your brand and goals, and how you plan on reaching these goals. Since there’s no way of knowing what questions will be thrown at you, it’s a good idea to prepare beforehand. 

Prezi’s role in your branding presentation 

Prezi is a presentation tool that’s different from any other. It lets you share ideas in a way that’s interesting, by moving around a single space, letting you zoom in and out of sections to show off your points. There’s no longer a need for boring, traditional slide-based presentations because Prezi allows us to share our thoughts in a more dynamic way that lets us bring our audience on a journey with us. 

Prezi is particularly useful for creating branding presentations because you can share your brand’s story and identity in a new and exciting way that sticks with your audience. Let’s look at some of Prezi’s features that would be great for creating your branding presentation. 

Brand kits 

We know how important it is that things stay consistent when it comes to branding presentations. This is why Prezi has created the Brand Kit feature, where you can include your brand’s color palette, logo, fonts, and style so that every time you need it, you have a pre-set branding presentation template. This way, you can save time whenever you need to create a presentation based on your brand, and you know it’s going to align with your brand’s identity every time. 

Integration features 

When it comes to presenting your branding deck virtually, Prezi has all the tools you need to succeed. You can connect and engage with hybrid teams in real-time using Prezi Video , making your meetings more exciting and engaging. You can show your branding content at the same time as showing your face, so you can still present just like you would in a conference room. 

Open canvas 

Prezi’s open canvas feature allows you to move freely from one point to the next. It takes away the restrictions that come with slide by slide-based presentations. This is ideal for when you’re telling your brand’s story, as you can zoom in on certain key points and then back out to the bigger picture. It’s also easier to go back and forth between points which might be useful when faced with questions about your brand. 

Professionally designed templates 

For those who don’t want to start with a blank page, having a fully prepared template can be a huge help. With Prezi, you can choose from a great range of templates . No matter what industry you’re starting out in, you can find a template that can serve as the building ground for your branding presentation. Prezi templates are customizable, so you can integrate parts of your brand as you go along the creation process. 

Images and icons 

Prezi has countless icons and images you can choose from to help you create the perfect visuals. Branding presentations are all about telling a story, and with Prezi, your options are endless when it comes to selecting the perfect visuals to complement your narrative. Having a great range of images and icons to choose from all in the same place makes the creation process much simpler, saving you time for more important aspects of your brand. 

AI text editing tool 

When it comes to forming the right words, we can help. Our AI feature can edit your work or offer suggestions, such as correcting spelling mistakes or grammatical errors. Prezi’s AI text editing tool can also shorten or lengthen text, as well as restructure it, such as changing paragraphs to readable bullet points. This is a really important feature when it comes to making a branding presentation, as easily readable slides are a crucial part of it. 

Collaborate easily 

Working together to create the best branding presentation is easy with Prezi. You and your team can work remotely on the presentation and communicate ideas and feedback using the comment feature. You can comment on each frame, so you and your team can be sure that every part of the presentation is up to scratch, working together from anywhere in the world. 

Why every branding presentation needs AI 

At Prezi, we’re always striving to provide the best presentation creation experience – that’s why we’re elevating it with advanced AI features. There are so many benefits of using AI to assist in the creation process of your branding presentation. Let’s look at a few of these advantages: 

Save time with automatic design and content: AI quickly creates designs and content, cutting down the time you spend on making presentations. For those using Prezi, this means extra time to improve your story. 

Brings new ideas: AI can come up with new designs and content ideas that you might not have thought of yourself. 

Keep things consistent: Many AI tools can help you stick to the same theme throughout your branding presentation, such as, colors and fonts. 

Easy updates and changes: With AI, making changes and improvements to your presentations is a lot easier. Take the Prezi AI text editing tool for example, which makes suggestions to make your content even better. 

A new beginning for branding presentations 

Whether you’re launching a new brand or whether you’re an established brand taking on a new venture, branding presentations can be the make or break for you. This is why it’s so important to make a good, strong impression on your audience. By following the tips we’ve mentioned in this article, you can maximize your chances of making a showstopping branding presentation that leaves your audience invested. 

By using Prezi to make your presentation, you’re not only equipped with features like pre-designed templates , but you also have the advantage of AI-powered design tools . It’s clear that features like the AI presentation creator and AI text editing tool have changed the way we create presentations. Gone are the days of worrying about what to say and when, because with Prezi, you know that each slide is going to have the perfect balance between text and visuals, captivating your audience.  

And, not only is the creation process a lot easier with Prezi, but it’s quicker too. This is a great perk for brand owners, as we know there’s much more to launching a brand than making presentations. The assistance of Prezi means you now have more time to spend on important tasks. So, for your next branding presentation, partner with Prezi and reap the benefits of amazing design features and AI-powered presentation tools. 

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10 Year in Review Examples with Strong Brand Personality

June 21, 2022

Words by Jeff Cardello

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Year in review wrap-ups offer a powerful brand soapbox—but are you making the most of yours?

Company year in reviews have come a long way in the last few years, transforming from stodgy financial and regulatory necessities, into powerful brand communication tools. Thanks to forerunners like Spotify, they’ve become something of an anticipated brand event, with marketers under increasing pressure to serve up even more novel, interactive experiences to engage their communities.

Creative stakes are high, but investing just a small amount of design love into your company’s annual round-up goes an extremely long way. We’ve collected a few striking year in review examples—ranging from complex custom-coded builds to gorgeous interactive sites built using no-code web creation platforms .

[image/graphic relating to above]

The Rise of the Year in Review

Year in reviews used to be a bit dry and stuffy. Often, a company would distill all of its accomplishments into a lengthy PDF or a web page dense with text, still images, bullet points, and old-fashioned charts and graphs. No matter how great a year they may have had, these reports often failed to capture the excitement and relevance of all that they had done.

Year in reviews are now avenues for creative storytelling . Instead of boring statistics and figures, data visualizations sculpt these numbers into something more impactful. Micro-interactions , animations, and other touches of movement bring a sense of energy. All of the elements in a user experience come together in communicating a company’s achievements and capturing the essence of who they are.

We are increasingly seeing year in review examples that harness the creative potential of web design to tell company narratives in ways that are fresh and engaging.

Gorgeous Year in Review Examples

Now that we’ve covered some of the ways that year end reviews help companies and organizations in telling their stories, let’s take a closer look at ten year in review examples, dissecting the multitude of styles and techniques that work together to create the final product.

Create Your Own Year in Review

Forget lengthy timelines, eye-watering budgets, and mythical dev resource—no-code website builders like Vev make it easy for marketing teams to craft stand-our year in reviews. Just drag and drop interactive components from our no-code library to your canvas—like video backgrounds, parallax image, 3D models, and horizontal scrolling sections—to start a stunning wrap-up report.

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How to perfect your brand presentation

Back in the day, the concept of a full “ brand identity design ” applied mostly to major corporations with a huge marketing presence. Everyone else got along well enough with just a logo; at best, one that could be stamped on letterhead and business cards too.

Now, even small businesses have to think right from the start about how their brand is going to work across a website (on several types of device), social media, print media, product packaging and swag; and, yes, letterhead and business cards as well.

And you, the designer, have to find a way to present your design in a way that proves it is up to the task. How on earth do you fill such a tall order?

To find the answer, we sifted through the best, most professional and innovative brand presentations and campaigns of 2016—among them Grubhub, Guinness, AT&T and the Tate—to see how the world’s best design firms presented their initial work. We grouped our findings into the 10 categories below.

1. Illustrate your concept

Image via Manual

Most logos have an underlying concept or idea, even a simple one. Manual’s design for Fort Point Beer Company, for example, uses one of the steel trusses from a picturesque bridge near the brewery’s location. By including a handsome photograph of this object in their brand presentation, they really make their concept click.

The same firm also designed a new identity for the Yerba Buena Center for the Arts in San Francisco. By itself it  might just look like an abstract polygon, but in fact the concept was based on the unique shape of Yerba Buena’s site, and is also meant to represent arrows expanding outward to signify growth. The concept behind this one is a little less obvious, so their map image, which they also animated to illustrate the expansion component, really makes a difference.

2. Showcase your creative process

Image via DesignBridge

As any art lover will tell you, knowing the story behind how a great work was created can really add to your appreciation of it. The same goes for your branding work. DesignBridge had an especially impressive process in creating Guinness’ new, more realistic harp logo. They went to one of the oldest harp manufacturers in the United Kingdom to actually spend time with the instruments and capture their visual essence. They make sure to highlight this special effort in their brand presentation, and also include sketches to show their working process.

Image via UnderConsideration

Interbrand took a simple but effective approach in their brand presentation for AT&T. They simply included a collage of photographs documenting their creative process. It gives a sense of the many iterations they considered before arriving at the finished product.

3. Distinguish your design from the old one

Image via Wolff Olins

If a company has hired you to create their first ever brand identity, then you have a clean slate. But if you are replacing an existing one, then you need to make an extra effort to demonstrate how your work is superior to what came before. Wolff Olins ‘ approach was to juxtapose their sleek new design (shown at left above) with a motley collage of old brand materials (right), which together show how crude and disjointed the old brand had become.

Interbrand’s AT&T design is very similar to the old one. Their task was not a complete overhaul, but rather a small tweak to make the brand more effective across new 21st century media. Thus, their approach to presenting their work was simply to overlay their new design on top of the old one and point out its small but significant improvements.

4. Go into detail

Typographic wordmark designs require a tremendous amount of precise crafting. Unfortunately, to a layperson client, it might look like you did little more than select a font. To show them that your design is more than “just a font,” do what Uber did: go in to detail with a grid that shows all the specific lengths, widths and angles that make your wordmark aesthetically successful.

5. Show your design’s flexibility

Recognize that hexagon? It’s the outline of Manual’s logo for Yerba Buena Center for the Arts (discussed earlier). This image is a mockup of how their design could be modified to visually organize Yerba Buena’s advertisements, season catalogs or even signage. Such flexibility is a key value in contemporary branding. If you can show that your design can unify a complex platform of marketing elements, you will be in good shape.

Image via Interbrand Australia

Can you spot the logo here, by Interbrand Australia for Australian Design Center? This “modular” logo’s basic form is the third one from the left, consisting of three simple blocks topped by a triangle. Its genius lies in its flexibility: it is able to expand to incorporate other visual and textual elements, or contract into smaller shapes to fit on smaller screen sizes. If the designer had simply presented the logo’s primary form to the client, it might have seemed ridiculously simple. But by showing its various iterations, it looks marvelously versatile.

Images via Wolff Olins

Being flexible doesn’t have to be as complicated as Australian Design Centre’s acrobatic manuever. Wolff Olins made a more simple effort to show how their elegant wordmark can shift and bend into different formations while still being recognizable as the brand that it is.

6. Prove it is adaptable

This suggestion is similar to the last one, but not quite the same. Proving flexibility means showing your design is capable of shape shifting to work across different environments. Proving adaptability means showing how one single design can maintain its integrity within different parameters. Here, Interbrand shows its client how their logo can look good in front of white backgrounds, black backgrounds, colored backgrounds and photographs—something that was not true of the old, three dimensional looking design.

Another example is DesignBridge’s Guinness logo. Here they show how it still looks good in black and white, and in an embossed gold form. Very handsome indeed.

7. Justify your color scheme

The color scheme is one of the most tricky and ineffable, yet crucially important, aspects of a brand identity design. There are tons of questionable studies out there about the psychology of color, but at the end of the day it largely comes down to sensible taste. How do you convey something like that to a client? Skip the Pantone swatches and demonstrate your color scheme using real brand elements, like Manual did with their stationery for YBCA.

Uber took a more more innovative, adaptable approach to color: the color scheme and graphic background patterns for their app change depending on one’s location in the world. This idea is somewhat opaque in theory, so their visual demonstration is very helpful. Each of these collages shows a city and a typical local pattern or landscape, next to the color schemes into which these translate.

8. Show off your typeface

Image via Enchilada

Kudos to you if you have the skills to create a custom typeface for your client, like Enchilada (great name, by the way) did for Rotterdams Harmonisch Orkest. But even if you’re just selecting a typeface from existing options—which is totally fine—it’s still a good idea to do what Enchilada did and present an industry-standard sample to your client. Take Enchilada’s cue and ditch “Lorem ipsum” in favor of a brief explanation of why your typeface is the right choice for the brand.

9. Put product packages in their best light

Showing off a product packaging design to a client is especially difficult, because you have to convey something three-dimensional using just two. Roll-outs are of course a necessary component, but it’s also a smart idea to show how the design will look in real life. This Budweiser mockup by Jones Knowles Ritchie is especially effective because of how they angle each bottle to provide a view of the design as a whole.

This image by Manual for Fort Point is also a lesson in presentation. By filling up the whole frame with their can designs, rather than having them stand before a white background, they create a much more compelling image.

10. Capture every application

Images via UnderConsideration

Like we said at the start, nowadays designers must assume that their design will appear absolutely everywhere, from tote bags to iPhone screens to architecture. North does a good job of showing how their refresh of the Tate brand will look on pins, t-shirts and even shoes. This photo looks like it is of actual merchandise, but if you are creating a brand presentation for a client, you could easily do something similar in mockup form.

This image of Interbrand Australia’s design for Australian Design Centre conveys an important lesson: always try to show how your brand work will look in the actual space where it is going to appear—not just a generic one. If you can add it to a photograph with real people, all the better.

Lastly, don’t forget to keep in mind the hottest, newest technology. Wolf Ollins was quick to show its client, Grubhub, how their design would look on an Apple Watch interface.

Check out this article for more branding tips .

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Performance Review Presentation Template

A performance review can help managers and employees align on expectations and set goals so the team as a whole can be more successful. Keep your notes and employee evaluations organized with Beautiful.ai’s performance review template. 

Our customizable template has all the performance review basics like communication hits and misses, job performance, and overall feedback. An organized performance review can help teams understand what is expected in the role and whether they’re hitting their goals, working well with others, or where they can improve to be more successful.  

Our performance review template can also help you:

• Customize your performance review presentation for different employees
• Act as a take-away resource that employees can reference throughout the quarter
• Organize your notes and expectations for future hires

Use our template to create an effective performance review presentation

Tailoring this template to your team’s unique performance review needs can save upper-management hours of time. Whether you need to create additional details or edit a review from the previous quarter, you can quickly bring your visions to life with these customizable template. A performance review should be clear and concise, so that nothing is left up for interpretation. That’s why our template includes everything you need to create an effective presentation. Those slides include:

Tips to create an effective performance review presentation

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Condensing an entire quarter’s worth of feedback can be tedious. Build an outline or table of contents first, then simply stick to that structure as you create your presentation.

It can be easy to get caught up in your expectations. Make sure to provide actionable feedback to your employees so they know exactly what they need to do to improve their work.

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A performance review is different for each employee on your team. Don’t be afraid to customize the template and add personality to match the subject of the review.

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How To Create a Brand Perception Survey

Haldis Toppen

What is a brand perception survey?

When should you conduct a brand perception survey, who should you send your brand perception survey to, brand perception survey questions, putting survey results into action.

• Learning from your survey results

93% of marketers say online brand reputation management is moderately to very important for their company.

According to Capterra’s 2023 Role of AI in Digital Brand Management Survey, 72% of marketers say online brand reputation management is very important while another 21% consider it moderately important for their company. * That means that almost 100% of marketers believe that the identity and perception of their company is important and worth actively monitoring.

As a small business owner, it is important to understand how your customers perceive your business. If they have a different understanding of your business, your product or service, than what you planned, there can be confusion and ultimately a lack of business.

But where to begin? In this article, we explain how to create an effective brand perception survey for your customers.

Before we dive into what a brand perception survey is, it’s important to understand what branding is. A brand is any distinctive feature—like a name, term, design, or symbol—that identifies goods or services. [ 1 ] Branding combines the practical (i.e. my iPhone is easy to use) and emotional (i.e. my iPhone feels like an extension of my arm) description of a business. If the branding is done right, then the customer is more likely to have a positive connection to the business and become a loyal customer. 

However, before we can get to the ultimate goal of your brand, you need to identify what your brand is and then ensure that it is being maintained. A brand can change overtime as a business changes. It can also change even if you do not mean for it to change. Public perception and opinion are powerful and can lead to what a brand is, for worse or better. As a small business owner, you cannot afford for your brand to go off the rails. This is how survey questions for brand perception can help.

A brand perception survey questionnaire is a survey you send to customers, target audience and staff to gauge how they feel about your brand and how they describe it. Let’s now dive into how you can create a survey that is right for your company.

Conducting regular customer satisfaction surveys is important for a business, regardless of your company’s age. Do keep in mind that these surveys will help understand how customers feel about your brand but may not accurately explain what their brand means to you.

You do not want to send out a survey at the beginning of your businesses’ launch. At this point, you will not have had customers long enough for them to be able to describe your brand. About five years into a company’s development is a good starting point for evaluating your brand. This does not mean that you aren’t monitoring performance and marketing strategies before the 5-year mark, it just means that this is a good time to survey the public on how they perceive your brand.

From here, it is up to you how often you want to continue to send branded surveys. If you are going through a major business change, then more frequent brand perception surveys may be helpful. However, if you are looking to maintain your brand overall, an annual survey should suffice.

There are three key stakeholders that you should focus on when creating and sending surveys: existing customers, target audience (or prospective customers) and your employees.

Existing customers have decided to use your brand, so they will likely have some opinion on what your brand is. Their results will be key because they will tell you what your business actually is versus what you think it is and what is working. If you find that their results are wildly different from what you thought your company brand was, then this may lead to larger level business strategy conversations.

The results from your target audience will help you better understand why there are people who are not already using your product or service. Perhaps the values that you show are not the values they care about, or perhaps they misunderstand what your values are. This stakeholder is important for understanding where your brand can go in the future.

Finally, you need to survey your employees. As the front-line workers at your company, the way they act, and work is a reflection of the brand. If their results are different from what you believe your brand is, then this could explain why your business is not doing as well as you hoped.

Before you design your survey, you need to think about the methodology that you want to use and if you are focusing on qualitative or quantitative questions? If this is a survey that you plan on using over the years to monitor your brand, more quantitative questions are important so you can measure the change. However, if this is a one-off large survey where you are planning to potentially refresh your brand, then qualitative questions are important so you can gauge respondents’ sentiments. 

Below we have divided brand perception survey examples by brand positioning, brand awareness, and brand identity. It is important to note that there are many brand perception survey question examples out there, so modify as you see fit.

Brand positioning

The focus of brand positioning questions is to gauge how the respondent thinks you stack up to others in the market. Do they think you are performing better than your competitor? Would they continue to use your product in the future? 

These brand survey questions will help you identify areas of improvement in the eyes of the respondent:

Where do you think [brand name] sits in the market? 

What do you think about [brand name]’s pricing? 

What do you believe sets [brand name] apart from competitors?

How likely are you to continue using [brand name] in the future?

Brand awareness

Brand awareness survey questions gauge how the respondent knows your brand or where they believe they can find information on your company. If they find you in places you didn’t plan, that can be an indicator of a market you want to tap into.

How did you first hear of [brand name]?

Who do you think [brand name] is aimed at?

How do you perceive [brand name]’s online presence (websites, social media, etc.)?

Brand identity

Brand identity survey questions get to the heart of the survey: who you are as a business. These are the questions that will help you understand if what you think your brand is, is what your respondents think your brand is: 

How would you describe [brand name] to a friend?

Which (if any) of the following traits do you associate with [brand name]?

Do you feel [brand name]’s messaging aligns with your values and needs?

Have you noticed any changes in [brand name] offerings over time?

Now that you have designed your survey, it is time to use survey software to disseminate and collect results. If you are conducting a one-off large-scale survey, then you will be sharing this survey everywhere—email, mailer, receipts, or in-person events. You will want to collect as many responses as possible. If this is a maintenance survey that is conducted once a year, then the scope of your outreach does not need to be quite so large. An email campaign may suffice.

Once you have your results, the real work begins. Depending on what they tell you, you may need to do a major overhaul of your marketing strategy or even evaluate your company’s culture if staff results are very different. Either way, you should use these results in every part of your business and make sure that you maintain consistency. A brand without consistency will not succeed.

Learning from your survey results 

Run your branded survey and learn the results. If at any point you feel overwhelmed, Capterra has you covered. We have a directory of branding agencies that can help you through any part of the process, including crafting brand perception survey questions examples, providing a brand perception template, or running the brand survey for you.

And if you need more resources to help with your marketing efforts, check out these articles:

Public Relations for Small Businesses: Tactics & Tips

How To Create a PR Campaign: Examples & Strategy  

How To Choose the Right PR Agency for Your Business

Survey methodology

*Capterra's Role of AI in Digital Brand Management Survey was conducted online in October 2023 among 554 respondents in the U.K. (n=201) and Mexico (n=353). Respondents were screened for employment in their company's marketing or advertising department with involvement in online brand and reputation management.

Branding , The American Marketing Association

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About the author.

Haldis Toppen is the Director of Communications of the cultural exchange organization, Greenheart International. With 10 years of experience in leading marketing and communication teams, Haldis has a proven record of successfully leading national campaigns and international programming. She is passionate about bringing the right message to the masses and finding those audiences who need to hear it!

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Regulation and Enforcement of Non-Tobacco Nicotine (NTN) Products

On this page:

What Are Non-Tobacco Nicotine (NTN) Products?

• Is Non-Tobacco Nicotine Addictive? 

Does FDA Regulate Non-Tobacco Nicotine Products?

Is it legal to sell non-tobacco nicotine products, what is the status of fda’s review of submitted non-tobacco nicotine applications.

• How Does FDA Enforce Against Illegal Non-Tobacco Nicotine Products?  

NTN is the term used to describe nicotine that did not come from a tobacco plant. NTN includes “synthetic” nicotine, which is made in a lab and has a similar molecular makeup as naturally-occurring nicotine.

Nicotine is naturally present in tobacco plants. Most tobacco products, including cigarettes, cigars, and smokeless tobacco, contain nicotine derived from tobacco plants. 

The “e-liquid” in e-cigarettes usually contains nicotine derived from a tobacco plant. Recently, a growing number of companies, including manufacturers of some of the e-cigarette brands most popular with youth, began using NTN in their products.

Is Non-Tobacco Nicotine Addictive?

Yes. Regardless of the source, nicotine is addictive , including NTN. 

Tobacco products are addictive because they contain nicotine. Nicotine keeps people using tobacco products, even when they want to stop. 

No tobacco product is safe. Young people have a higher risk of becoming addicted to the nicotine in tobacco products than adults because their brains are still developing. Nicotine exposure during adolescence can also disrupt normal brain development. If you’re an adult who currently doesn’t use tobacco products, you should stay tobacco-free. If you’re an adult who currently uses tobacco products, there are resources to help you quit .

Yes, FDA regulates NTN products. Since passage of the Family Smoking Prevention and Tobacco Control Act (commonly called the Tobacco Control Act) in 2009, FDA has regulated the manufacturing, distribution, and marketing of tobacco products. In 2016, the Deeming Rule extended FDA's tobacco product authorities to more tobacco products, including e-cigarettes. 

In response to the increase of NTN in popular tobacco products, Congress passed a federal law which went into effect on April 14, 2022 , clarifying FDA’s authority to regulate tobacco products containing nicotine from any source, including synthetic nicotine. This law makes FDA's authority clear, and imposes requirements under the Federal Food, Drug, and Cosmetic Act (FD&C Act) for manufacturers, importers, retailers, and distributors of NTN products. 

Manufacturers of NTN products who wish to market their products are required to submit a premarket application and obtain FDA authorization, or they will be subject to FDA enforcement.

In July 2022, FDA announced its first warning letters to manufacturers and retailers illegally selling NTN products . In August 2022, FDA provided an update on FDA review and enforcement of NTN products .

NTN products can only be legally marketed in the United States if it received premarket authorization from FDA. Without marketing authorization from FDA, a product is in violation of the FD&C Act and is subject to FDA enforcement.

This means that manufacturers of products containing NTN are now held to the same public health standards implemented for other tobacco products. This includes many of the same requirements to prevent youth access to these products, as well as the requirement to submit a premarket application and obtain authorization from FDA to sell their products to consumers in the United States.  

A substantial number of applications were submitted by May 14, 2022 – nearly one million from more than 200 separate companies. FDA has been actively engaged in the necessary work to prepare for, process, and review the applications since the new law was passed. 

Since then, FDA has completed acceptance review of 100% of the non-tobacco nicotine applications submitted by May 14, 2022. FDA accepted over 9,500 applications, with the vast majority being for e-cigarette or e-liquid products. Importantly, acceptance is not a determination of the product’s authorization status; these applications will proceed forward to more substantial review. FDA also issued refuse-to-accept (RTA) letters for more than 926,000 products in applications submitted by May 14 that do not meet the criteria for acceptance. As of October 2023, FDA has made determinations on over 98% of the applications received.

Currently, no NTN products have received marketing authorizations. Additional information about actions taken on premarket applications can be found on the Tobacco Product Applications: Metrics & Reporting webpage .

How Does FDA Enforce Against Illegal Non-Tobacco Nicotine Products?

FDA continues to pursue enforcement action as swiftly as possible. Since Congress clarified FDA's authority to regulate non-tobacco nicotine products, FDA has issued:

• Warning letters to manufacturers , such as Puff Bar , a brand popular among youth
• Warning letters to retailers for sale of non-tobacco nicotine products to underage purchasers
• Civil money penalties for sales of NTN products to underage purchasers.

Failure to promptly correct warning letter violations can result in further action such as civil money penalties, seizure, and/or injunction.

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‘Antidote’ Review: A Tense, Entertaining Documentary About the Perils of Investigative Journalism

Director James Jones follows reporters and activists as they uncover the truth behind Vladimir Putin's war against the Russian opposition.

By Murtada Elfadl

Murtada Elfadl

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From its very first moments, “ Antidote ” unspools like a propulsive thriller. An off-camera voice asks Bulgarian investigative journalist Christo Grozev, “Did you ever think you’d be investigating an assassination plot against yourself?” From that startling introduction, director James Jones ’ galvanizing documentary moves at a fast speed to tell its high-stakes story about Vladimir Putin’s Russia, contemporary investigative journalism and the people who put their lives in jeopardy for what they believe in.

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In fact, this family angle becomes an integral part of “Antidote.” Not only do we follow the Kara-Murzas, but we see the impact this work takes on Gorzev’s family too. His son appears on-camera, his daughter is heard on the phone and the mystery surrounding his father’s disappearance connects the personal to the professional in tangible ways. Loss, separation and dread fuel the anxieties of these people at all times. What the film smartly uncovers is why they continue to do what they do.

While Grozev makes for a compelling subject, the film needed more flashy counterpoints to match the adrenaline rush these journalists describe. Enter Russian journalist Roman Dobrokhotov, a colleague of Grozev’s. With his leather jacket, Dobrokhotov comes across as self-assured bordering on arrogant, mincing no words talking about Putin’s goals. He’s complemented by another journalist talking head, Fidelius Schmid, who has a reassuring influence on the surroundings. The three are distinct enough from each other, showing why different personalities are intrigued by this line of work. 

Any film about this topic taking place at this time must include the story of Russian dissident Alexei Navalny, the subject of the 2022 Oscar-winning documentary “Navalny.” Grozev actually appeared in that movie, and Navalny is mentioned briefly here. However, what distinguishes “Antidote” is that it keeps the focus firmly on the journalists and their work. In doing so, it avoids the murky waters of trying to explain the politics of its subjects. This is not a film about what politicians stand for or why they oppose their governments, but rather a story about how a team of journalists uncovers a conspiracy and the impact it has on their lives and the lives of the people they are writing about. 

In addition to the interviews and the real time documentation of how some of these events unfolded, Jones adds animation and newscast footage. He follows Grozev as he tries to reconcile his work with family obligations. All of this makes for an entertaining watch with emotional gravitas. While “Antidote” might appear to be a straightforward David vs. Goliath story, in choosing to concentrate on the arduous work of how the truth gets uncovered, the filmmakers end up making a rousing, feature-length call to action. 

Reviewed at Tribeca Film Festival (Documentary Competition), June 7, 2024. Running time: 89 MIN.

• Production: (Documentary) An Impact Partners presentation, in association with Channel 4, of a Passion Pictures, Bellingcat production. Producers: James Jones, David Moulton. Executive producers: Andrew Ruhemann, Hamish Fergusson, Fiona Stourton, Jim Swartz, Susan Swartz, Nina & David Fialkow, Maiken Baird, Jens Von Bahr, Alexia Blaze, Molly & Kevin Efrusy, John Driscoll, Jenny Raskin, Geralyn White Dreyfous, Christo Grozev, Eliot Higgins. Co-executive producers: Lauren Haber, Kelsey Koenig.
• Crew: Director: James Jones. Camera: Edgar Dubrovskiy, Jean-Louis Schuller. Editor: Rupert Houseman. Music: Uno Helmersson.
• With: Christo Grozev, Vladimir Kara-Murza, Evgenia Kara-Murza, Roman Dobrokhotov, Fidelius Schmid.

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EAA AirVenture's Warbirds in Review presentation series to return, featuring veterans, aviation legends and aircraft

The presentation of personal stories from world war ii, korea and vietnam will run twice daily at the eaa warbirds of america area..

OSHKOSH – Patrons are going to be treated to 80 years’ worth of aviation and military stories when the presentation series Warbirds in Review returns to this year’s edition of EAA AirVenture .

The series brings together historic aircraft with pilots and owners through a presentation of personal stories from World War II, Korea and Vietnam at the EAA Warbirds of America area on the AirVenture grounds.

“Warbirds in Review features veterans, aviation legends and aircraft that simply cannot be seen together in one place anywhere else in the world,” said Connie Bowlin, past president of the EAA Warbirds of America .

“Many of these veterans maintain that they were just doing their jobs and nothing heroic or extraordinary, but that could not be farther from the truth.

"Their stories and unique perspectives on the aircraft showcased at Oshkosh are insightful, poignant and important for the public to hear,” Bowlin added.

The sessions will be conducted twice daily at the Warbirds in Review aircraft ramp from July 22-28, with a morning presentation at 10 a.m. followed by one in the afternoon at 1 p.m.

More EAA AirVenture coverage: Click here for the latest news on EAA AirVenture Oshkosh 2024

Mark your calendar for EAA AirVenture Oshkosh 2024.

EAA AirVenture Oshkosh will return to Wittman Regional Airport in Oshkosh July 22-28. It will be the 71st fly-in and convention. Go to  https://www.eaa.org/airventure  to order tickets or call 800-564-6322.

Have a story tip or public interest concern?   Contact Justin Marville at  [email protected] .