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Research Tips

Company research can include a lot of different types of Information. This guide focuses on the best databases the Commerce Research Library has to offer for corporate profiles and corporate family research.

If you're looking for where a company or subsidiary is officially registered check their location in one of the database below and then check the official government website for the relevant state to find official documentation. Here is an example of the Delaware website , a popular state where many companies register.

Databases can provide incomplete and conflicting information. Use clues like shared company names, shared executives, and shared websites to determine if two entities are connected even if they do not appear to have a parent/subsidiary relationship.

Best Bets Company Profiles

Public and private company profiles and research on both domestic and international companies. Users can search by company name, industry (keyword and NAICS or SIC codes), geographical region, employee and revenue size, and corporate family tree.

CourtLink A detailed collection of federal and state court dockets and documents, including relevant briefs, pleadings, and motions.

Nexis Diligence Diligence enables you to conduct thorough due diligence on companies and individuals, going beyond credit scores and watch lists to develop a comprehensive due diligence report utilizing global news sources, sanction lists, company information, legal history, and public records.

Nexis Dossier Take advantage of a broad collection of company financials, industry analysis, hard-to-find contact data and more—from a single interface.

Nexis Gain unique insights from over 40,000 sources, including trusted up-to-date and archived news, company profiles, public records, industry information and social media content – all in one place.

Best Bets for Corporate Family Trees

Other Company Research Resources

As part of the EBSCOhost Business Source Premier database, Company Profiles provide MarketLine/Medtrack Reports, which cover company overview, SWOT analyses, key facts, top competitors, company products and services, subsidiaries, etc.

This directory features listings across the government, corporations, and nonprofit organizations. Find individuals holding high-level positions and their support staff or locate departments, agencies, major offices, and smaller bureaus by subject areas or organization.

ProQuest's ABI/INFORM includes full-text journals and key trade publications, dissertations, market reports, industry reports, business cases, global and trade news, local and regional business information, SSRN working papers, and other industry-focused information, as well as the Wall Street Journal back to 1984.

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7 Popular Sources for Company Information and Research

by Sarah Schmidt , on August 17, 2023

Understanding a company’s financial health and key business segments
Identifying and qualifying potential customers, affiliates, and suppliers
Searching for investment and acquisition targets
Capitalizing on a competitor’s weaknesses
Increasing sales by understanding a clients’ businesses better
Tracking corporate news such as restructuring, business expansion, and contract wins
Accessing key employees to initiate business deals

You can easily find detailed company information and research on MarketResearch.com, where we provide thousands of company reports across every major industry around the globe. These company reports are produced by a variety of market research companies, bringing you important information in a quick-to-read downloadable PDF format.

Here are seven popular market research firms featured on our website that produce company reports. If you already have a specific company in mind that you’d like to research, you can type the company’s name into the search bar on our homepage to pull up immediate results.

1. GlobalData is a leading source of actionable insight into the consumer goods, technology, and healthcare sectors. GlobalData publishes different types of company profiles; some provide a concise strategic SWOT analysis and financial review, while others are more extensive and outline specific pipeline products in development and ongoing clinical trials.

2. MarketLine is one of the most prolific publishers of business information today. Its reports are designed to provide a 360-degree view of the company and may include a detailed SWOT analysis, strategy case studies, and merger and acquisition deals. MarketLine presents information in an easy-to-read format, so you can absorb key information in minutes, not hours.

3. Euromonitor International has served as a premier source of worldwide business insights and market analysis for more than four decades. Euromonitor International publishes a wide variety of reports that focus on different types of markets. In addition to broader market reports, Euromonitor publishes company profile reports that offer detailed strategic analysis of a company's business operations, market share, performance, and future prospects.

4. Plunkett Research, Ltd. is a leading publisher of business and industry research. Its corporate benchmark reports provide deep company-specific financial metrics, benchmarking, industry rankings, and other vital statistics that will save countless hours of research. These reports are designed to benefit investment professionals, lenders, M&A advisors, appraisers, and consultants.

5. NelsonHall is a premier independent research analyst firm in business process outsourcing (BPO). The company provides buy-side and sell-side organizations with deeper research and analyses in major BPO disciplines such as finance and accounting, human resources, procurement, banking, insurance, government, and customer management services. Its reports provide comprehensive and objective analysis of company service offerings, capabilities, and market and financial strength.

6. IDC is a leading provider of market intelligence for the information technology, telecommunications, and consumer technology markets. While many IDC reports focus on broad industry categories, it also publishes market notes and vendor profiles that put company news in context and share observations from major industry events.

7. VPGMarketResearch.com produces a competitive analysis series of reports that includes assessments of more than 1,000 companies worldwide. These reports cover organizational developments, acquisitions and divestitures, marketing tactics, financial results, strengths and weaknesses, and strategic directions. Clients use these reports to benchmark performance, evaluate prospective acquisitions, and validate internal data and insights.

Search our website to find market research reports for your business, or download our free white paper for tips on using syndicated research for identifying business opportunities.

Finding Business Opportunities: The Importance of Market Research

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How to Research a Company: The Ultimate Guide

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Discover your competitors' strengths and leverage them to achieve your own success

Good company research can take many forms. Depending on your research goals, you might want to look at the strengths, weaknesses, opportunities, and threats of a market, or drill down into key industry leaders and emerging players to unpack their successes.

If you want to beat the competition, you need to know their business as well (if not better) than your own. The more intel you have, the quicker you’ll be able to spot and leverage opportunities, respond to market changes, and grow.

Read on to discover how to research a company online, tear down its strategies, and take over its market share.

What is company research?

Company research gathers and analyzes information about a business and its customers. This means understanding its performance data and target audience so you can optimize your own strategy.

Company research definition: Company research is the process of gathering and analyzing information about competitors and their customers.

In today’s fiercely competitive markets, doing good company research is a game-changer. In fact, a 2022 report on competitive intelligence found that 98% of businesses believe researching their competitors is vital for success.

If you have the right tools to collect accurate competitive intelligence , you’ll be able to anticipate your competitors’ moves and emerging threats to stay ahead and succeed.

How to do company research in 8 steps

Researching a company is a bit like doing detective work. The deeper you go, the more questions you ask, and the more curious you are, the better the outcome will be.

Here are eight steps to steer you through the process of doing company research.

1. Track top competitors

You want to know exactly what your rivals are doing, where they’re going, and how the competitive landscape is changing. With this data, you can carefully plan your next move and take action when and where it’s needed most. Competitive tracking tools like Similarweb give you the ability to track what your rivals are up to. You can measure each competitor’s digital footprint, and identify any changes or growth over time.

Did someone experience a sudden uptick in website visits? Would you like to know why and how? Perhaps they launched a new feature or ad campaign, or maybe its social channel is driving growth.

With Similarweb Research Intelligence, you get alerts about changes so you can be sure you’ll never miss a beat.

Analyzing the top performers in your industry will give you new ideas and provide targets for what is achievable for you.

Similarweb’s Analyze Industry Leaders tool will tell you who is winning in your industry based on their website performance. A Market Quadrant Analysis graph, or competitive matrix , provides a visual snapshot of the websites in your industry and how they compare based on different metrics. The industry leaders may inspire you to try new things, while the weaker competitors in your industry can provide you with swift opportunities to chip into their market share.

Pro tip: Similarweb’s Similar Sites tool helps you uncover up to 40 domains that are similar to yours. Finding these domains can be infinitely useful when conducting a competitive content analysis . You can audit these domains to learn more about their content strategy and upgrade your own.

2. Benchmark

Now that you have a good view of the market, you need to drill down into your competitors’ performance. You want to understand their metrics and KPIs so you can benchmark them against your own.

A company research and analysis tool can help you understand your competitors’ digital reach and performance. You can look at multiple websites or domains owned by a single company to analyze their aggregated data or look at a specific market. This will give you a good idea of the business’ size and market share .

You’ll also want to look at their engagement metrics and any changes over time. If you see their metrics improving, they are probably investing in a digital strategy . You should look into this to see what has been working for them. We’ll show you how in the next section.

Similarweb traffic and engagement data on footlocker.com

Pro Tip: Don’t forget to look at mobile app intelligence too. There are five key metrics you’ll want to track when benchmarking an app:

Demographics

3. Compare traffic and engagement

These days, it’s no longer enough to consider website traffic and engagement metrics on their own. The complete digital perspective of any company includes mobile app intelligence, alongside traditional desktop and mobile web metrics. You need to see the full picture before you make any judgments or decisions.

Using Similarweb digital intelligence, I wanted to view the key players in the travel industry – specifically travel booking sites, like booking.com, Expedia, and Airbnb. First, I want my company research to focus on mobile web and desktop traffic alone.

Traffic and engagement in the travel industry with Similarweb

Using Similarweb Digital Research Intelligence, I can see the overall benchmarks for traffic and engagement. This shows metrics like monthly visits, unique visitors, pages per visit, bounce rate, and visit duration.

The top websites include booking.com , Airbnb , Expedia , Agoda , and Hotels.com . So, in essence, these are my industry leaders .

However, knowing how important apps are these days to consumers, I want to consider app intelligence in my company research too. When I add this data into the mix, things look a little different.

On both Android and iOS: Expedia, Airbnb, VRBO, booking.com, and Hopper are my top five.

Now, my view of industry leaders has changed . We’ve got three key players who are leading desktop, mobile web, and app platforms; and four others, who respectively dominate different channels.

image of traffic and engagement in company research

Here, you can see a range of engagement metrics that apply to mobile apps on Android. Including active users, number of sessions, and session times; which shows engagement, upturns, downturns, and opportunities at a glance.

So, when you view traffic and engagement metrics, make sure you explore desktop, mobile web, and app intelligence to get an accurate picture of what’s really going on.

4. View audience interests

Understanding cross-browsing behavior tells you what other sites your users are interested in. Maybe they are looking at other products and solutions like yours!

This audience interests tool allows you to evaluate the browsing behavior of your target audience, helping you understand user intent and their purchasing process. You might even discover new markets or a specific niche audience , and come up with new audience acquisition strategies.

5. Pinpoint audience overlap

Who else holds your potential customer’s attention? With Similarweb’s Audience Overlap feature, you can analyze metrics and insights on the overlap of visitors across up to five websites for a selected time period and geographical region. You’ll be able to determine the size of your total addressable audience , evaluate what part of the audience is shared, and pinpoint your unreached audience potential.

This is also a good way to gauge audience loyalty . You’ll see the proportion of monthly active users who look at multiple sites in the same category or just one site.

6. Analyze specific pages

While a company may be your competitor, you may not be competing on every front. You might only want to look at a particular segment of a business when doing your company research. This ensures that your insights are specific and useful, and leave out less relevant information.

Similarweb’s Segment Analysis tool lets you slice the URL of a website to analyze just the parts that are relevant to you. You can deconstruct their website to look at a specific category, topic, brand, or whatever else interests you. This can help you benchmark a specific line of business or individual products.

This analysis is extremely powerful for marketing and sales managers, data analysts, and BI specialists who want to optimize their strategies for specific business segments. For example, if you are a clothing retailer looking to launch a line of kids’ clothes, you can use this tool to analyze your competitors’ kids’ clothing lines.

Similarweb traffic and engagement overtime for gap.com.

7. Reveal successful conversion strategies

What makes customers convert? The only way to know for sure is to analyze conversion data across your industry. You need to understand the conversion funnel, which keywords and marketing channels drive traffic, and which trends your potential customers are interested in.

You can get a unique view of your industry’s conversion data with Similarweb’s Conversion Analysis tool . Check out each company’s conversion efficiency and how they scale over time. You can identify efficient marketing channels , go-to-market strategies, and their ROI for marketing spending. You can also benchmark your metrics across the industry average.

Understanding conversion strategies also reveals opportunities for your own growth. You can examine category performance at top retailers such as Amazon, Walmart, and Target, and identify what consumers are searching for at the different retailers and what converts. When you understand the customer journey, you can better position yourself to guide them toward purchasing from you.

Similarweb conversion analysis for popular shoe brands online.

8. Research mobile app performance

When you research a business, you need to look at all customer touchpoints. Today, that means analyzing apps alongside web and mobile web traffic. You want to know how well your competitors’ apps rank so you can focus on your own app strategy. With rapid consumer adoption of mobile-first spending ( 46% of people now complete a full purchase via mobile ), app intelligence is a key consideration for any type of company research. In almost every industry, the digital landscape changes when you add app intelligence metrics.

If you’re looking at apps competitively, you want to consider:

Monthly/ Daily Active Users
No. of sessions/session time
Sessions per user
Overall rank
Category rank
User retention
App demographics

Similarweb App Intelligence Premium now provides a few ways to help you view app rankings , downloads, engagement, and usage metrics across both Android and iOS. From benchmarking an app to unpacking the successes of those with apps in your market; good company research should include app analysis. By unifying digital insights, you see a truer picture of a company’s successes online.

How to research a company like an expert

Follow these eight steps and you’ll quickly be able to research any company in any niche like a pro. Uncover key insights that tell you more about a market, target audience, or competitors to shape your own strategy for success.

Ready to get growing? Grab a free trial of Similarweb today.

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Don't miss out! Have the latest data at your fingertips.

Why do company research?

Your business doesn’t exist in a vacuum. You’re competing with other companies and operating in an industry that has its own norms and expectations. If you want to succeed, you need to research other companies in your industry to ensure your strategy is aligned, but also positioned to give you a competitive advantage . You won’t be able to do this without researching other companies.

What to look for when researching a company?

You want to review all their company metrics, including traffic and engagement metrics, and look at their strategy, focus, processes, and content. You should search for any interesting ideas and identify where the company excels. All the data you collect will be valuable for you to compete.

What can company research tell you?

Good company research shows you how a market, company, and its target audience’s interests change over time. It can help you develop your own strategy for growth, and shows trends and emerging threats to watch out for.

by Liz March

Digital Research Specialist

Liz March has 15 years of experience in content creation. She enjoys the outdoors, F1, and reading, and is pursuing a BSc in Environmental Science.

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WTO / Business / Statements / 42 Free Company/Business Profile Templates (Word – PDF – AI)

42 Free Company/Business Profile Templates (Word – PDF – AI)

Company Profiles are documents that entail a detailed description of the entirety of a business by summarising the goals, missions, and objectives clearly to appeal to the audience.

They vary in length depending on the list of the projects and the purpose of the document. Furthermore, company profiles are also used to inform businesses’ general public, websites, and social media platforms. The essence of creating a company profile is to emphasise the growth and strength of the business.

A solid company profile can improve public perception and be used to appeal to prospective employees and clients. With the stiff competition in different industries and niches, people (employees, investors, and clients) are looking for companies that match their ideals; therefore, company profiles reveal your objectives and appeal to like-minded individuals.

As a business owner getting the right company profile to promote your business can be somewhat difficult, especially if you are just starting. Different intricate elements are embedded in creating a stand-out company profile that will speak about your essence and resonate with the target audience.

Many business owners find it hard trying to capture the entirety of their ideals in clearly laid out sentences that anyone will understand. Without a solid company profile, it will be a huge task for people to understand what you do and what you stand for as a business.

Therefore, this article will explore company profile templates and how you can resonate more with your audience. But, more importantly, this article will provide relevant insight for a business owner to easily create any professional company profile that emphasises the growth and strength of a company.

Company Profile Templates

This template is an already-made profile that can be customised to match the needs of your business. There are different types of company profile templates that business owners can fill in their information where it is requested.

How to Write a Company Profile

Company profiles are essential documents that can determine your company image; therefore, every single detail has to be perfect. Make sure that you add the relevant information to draw the attention of your target audience.

Follow the following results to get the desired result:

Identify profile’s purpose

As a business owner, you need to know why you are creating a company profile. Are you looking to solicit funding? Do you want to introduce a new product? Your company profile will need to match the objectives you are looking to achieve.

If you are looking to introduce a new product to the market. It will be best to show the product’s value and solve the issues that others cannot solve. This purpose will allow you to add the relevant information about your company values, the advantages of using the new product, and the track record of results.

Select a style and format

A key component in company profiles is the structure, the way you organise the ideas is important in appealing to the target audience. Many companies use subheadings to segment the ideas, and this formatting method is also suitable to keep the reader engaged. Depending on the company, you can also decide to use slideshows so that the target audience can have a feel of your works. This kind of style will be good for IT and digital marketing companies.

If you are a digital marketing company looking to run ads for a famous company, it would be best to present a slideshow of your past projects and how they impacted the company that gave you the contract.

You might be pleasantly surprised that some investors might recognize the ads you show based on their popularity. This is because companies leverage their achievements, financial records, and other information to get the nod from investors and clients.

Give company details

It is important to add the necessary company details to allow people to resonate appropriately with your company. In addition, these details are necessary for the target audience to attribute the products and services to a brand.

Necessary company details include:

Company name

The company name should be the first thing anyone should see on company profiles; your audience must link the achievements, pictures, and other elements contained in the document to a name. It would help if you made the company name bold so it could stick with the audience.

It is also important that the established date of the company be included in the company profile. People often attribute the level of expertise to the number of years you have been in a particular industry. However, startups can include the years of experience of their team members since the company will be relatively new.

Contact information

If you have more than one location, it would be necessary to include them in the company profile. Plus, you need to give a proper and detailed address for people who would like to visit the physical location.

Phone and fax numbers are also important in company profiles; you should ensure that prospective investors, clients, and stakeholders can easily contact you.

A fully functional website URL needs to be provided so that people will explore more about your business on company profiles. Not many people will be entirely sold from seeing these profiles alone; therefore, the provision of the website URL can further reassure them of the quality spoken about in the document

A large percentage of people check their emails before looking at any other app or even getting out of bed. Therefore, adding your email address to the company profile is a plus. Besides adding the email address, you need to respond to the emails as they come in promptly.

Include the company basics

The following items should be included in the company basics:

List of products and services

The list of products and services that your company offers should be included in the company profile. If you introduce a new product, it would be great to show the products you have previously introduced to the market.

Company’s background history

No one will be interested in a company that is not growing; therefore, company profiles should comprise the company’s history, expansion, and growth. This will indicate to the target audience that the company is headed in the right direction. Investors will not invest in a company that has not seen any growth over the past years.

Public relations

They are a key aspect of company profiles. How have you been able to manage your image? Have you been able to navigate through any crisis in the past? As much as it is great not to have any crisis, issues might arise, and how you handle them tells a lot about your company. Therefore, people want to be able to see that you can persevere no matter the situation.

Advertising

How have you been able to use advertising for your company? For digital companies, this part is essential in showing investors and clients that they can handle projects of different magnitude.

Industry information

Company profiles should carry relevant information about their industry.

An e-commerce brand should give information that people need to know when they are shopping. This will help people to resonate more with your brand.

Safety, health and environmental policies

Who would have thought COVID would have hit the world this much? As a result of the pandemic, there has been strict adherence to health and safety standards. Therefore, with the evolution of the world, company profiles should contain safety, health, and environmental policies that will ensure the effective work/life balance of employees and everyone associated with the business.

Core team details

Company profiles need to carry the core team details and how you have achieved great things together. In addition, let people see the team you are working with and their experience levels in handling projects.

If you look at some websites, the companies will have a section dedicated to the clients they have worked with or are currently working with. This indicated the kind of quality the company possesses. Imagine looking for a company to run your advertisements for you, and on their websites, you see the list of their clients, like Coca-Cola, Reebok, Jameson, and other top brands. This will definitely influence your decision to give the company the contract.

Tell a story

Creating a buyer persona that will entail telling an appealing story to win clients through such profiles is part of standing out among the other companies. Companies should be able to tell unique stories that relate to their brands and elicit their prospective clients’ desired reactions.

Outline your mission statement

What does your company represent? From your mission statement, which must be included in your company profile, people should tell what you stand for and what beliefs and values you uphold no matter the situation.

Companies will stamp their resistance against racism in their mission statement and try to ensure an equal environment for anyone who works or wants to partner with them. Therefore, company profiles should have mission statements that are clear, concise, and easy to understand.

To create a secure peer-to-peer virtual market for the sale of NFTs.

Write the company history in chronological order

Company profiles have to follow a chronological order to sustain anyone reading them to get more information about you. Some people will not be sold by only reading these profiles. Therefore, you need to follow a particular order that shows your progress in business so that they can be pleasantly intrigued. Imagine looking for investors for your art gallery; you cannot jump back and forth, moving from different timelines. You need to show the growth of the gallery and the shows you have hosted, so they can properly measure success.

Include highlights

Company profiles need to showcase the best times of the company; therefore, highlights include the awards, achievements, and other notable areas you need to tell people so that they can see how credible you are.

These are as follows:

Awards and recognitions

One of the highlights you should add in company profiles should be awards and recognitions. This shows the value and level of authority that you have achieved in your industry. It will be exciting for investors to see something that will make you more credible.

Certifications

They are also an intricate part of such profiles. It has been said that certifications influence the kind of jobs and contracts people get. Therefore, this addition will bolster your credibility and prestige as a business owner.

It will be best to showcase the GCP and other developer certifications as a software company.

Special programs and projects

Programs and projects that will interest the target audience should also be part of the company profiles. It will tell how progressive you are in your business module.

They are another way of improving the way your business looks on company profiles. The essence of these profiles is to entice investors, stakeholders, and clients. Hence, social proofs are a way of letting another person say how great your company is. You can add testimonials of clients and show a happy client after using your product. You want the readers of the profiles to relish in the same excitement the clients feel when talking about your product or service.

If there is anywhere in the news or media that you have been recognized for outstanding work, whether traditional or social media, it would be advisable to add it to your profiles.

Optional items to include

Depending on what you are looking to achieve with your company profiles, you can add the following items:

Annual sales

Annual sales are great for such profiles if you look to solicit investors and show what you have done in the past year.

Financial targets

Financial targets show the direction the company is heading. It can also show the strategies you intend in getting these numbers that you have stated to the invested.

For a Tech company, it is best to add the financial targets that will show investors the possibilities they can achieve if they support your company. Then, it would be best if you shared actionable plans that can achieve these financial targets in your company profile.

Demographics

It entails the description of the people in your company. The company profiles you present to investors should contain your employees’ strengths and the statistics of diversity. If you are trying to reach a global audience with your brand, you need to show that your employees are diverse in culture, sex, nationality, and other areas. You need to include the partners that are currently on board with your company in your profile. It will show that you are trustworthy and entice the right people.

Imagine a tech startup having Microsoft as one of its partners, investors seeing that their profiles will definitely interest them.

Adding quality photographs that capture the essence of your company and what you have done in the past.

Companies can add Corporate Social Responsibility pictures to show that they are concerned about society.

Include a contact information

As many people will patronise your business using social media and applications, others will prefer coming to the physical location. Therefore, hyperlinking the contact information on your website will be a great option. Therefore, company profiles need to have contact information after the target audience has been thrilled with the content that has been highlighted so far.

Add a call to action

Most people will not take action unless you tell them to. You have to resist the urge to sign off the company profile with the contact information; a call to action initiates a conversation with the reader. The end goal of a company profile is not to read about your company, but you want people to patronise whatever business you are into. Therefore, you can simply add “Get in touch” or “See more information,” a prompt that makes people take a particular action.

Tips for Writing a Professional Company Profile

As a business owner, even if you know what to add to a company profile, you still need to understand a few important things in achieving the goals you want your company profiles to do.

Here are some tips:

Keep a consistent format throughout

You need to maintain a distinct but consistent flow throughout the company profile. Changing the style while the reader is flowing can hamper the understanding of your business. Hence, this can affect your image.

Always read through the entire company profile; you can hire an editor who can properly correct the mistakes, whether punctuation, sentence structure, or spelling. You want to show people that you are professional.

Use subheadings

This allows readers to find the profile more intriguing; having breaks representing different ideas in the company profile will aid understanding. Subheadings ensure that your readers are not bored with one long text.

Include the logo

Let people attribute the words to a logo. This logo captures your business and registers in the mind of the readers. There are nowhere people will see the swish that Nike will not come to mind. In the same vein, let people attribute you to your logo.

Consider design elements

Think about exciting themes that you can use to design the company profile from the colors, font types, and sizes, among other elements. Ensure that the design is appealing to you and get the opinion of another party.

Describe how your services will help

Understand the pain points of your target audience and address them in your company profile. For example, if you are introducing a new product, you have to show the target audience that what you have can alleviate their issues and is much better than what they used before.

Avoid using long texts

A client satisfaction survey can help you avoid long texts since you know their pain points; you can easily address them in short texts. You need to make things clear; simply say that if your company seeks to provide a better internet alternative. There is no need to ramble around the preamble. If you need to state facts and present figures to break up the texts, then do that. You do not want to bore the investors; keep them intrigued with straight-to-the-point texts.

Final Thoughts

Company profiles are instrumental in how the public perceives your company. Therefore, adherence to these tips and strategies for a solid company profile can stand out regardless of the others available. More importantly, it can be the deciding factor that ensures you get the right funding and prospective clients to bolster your revenue.

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Company Reports Market Research Reports & Industry Analysis

Are you looking for authoritative company information and research? MarketResearch.com offers thousands of company profile reports covering major corporations across a broad array of industries. Reports can be searched by company name or by world region, so you can quickly find the insights you need at an affordable price point.

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Company Research Guide

About this Guide

Public Companies: 10-K Annual Filing

Company profiles: best sources for comprehensive information, create lists of companies by industry, location & more.

SWOT Reports
Financial Information
Analyst Opinion
Stock Prices
Mergers & Acquisitions (M&A)
Supply Chain
Market Share
Business Rankings
PESTLE Analysis
International Company Research
Articles & Current News
Citing Sources in APA Style This link opens in a new window
Related Research Guides - Ratios, Industry Research & More

First Step for Public Company Research: 10-K Annual Report

Public companies are required to file financial information with the SEC. Each year a public company will produce a 10-K annual report .* This report provides valuable information that goes beyond the balance sheet and income statements. Usually, the entire year is recapped and you will learn about the external and internal forces affecting the company.

Read the 10-K closely, especially these two sections:

Item 1: Business
Item 7: Management’s Discussion and Analysis of Financial Condition and Results of Operations ("MD&A")

*A a foreign company (a "foreign private issuer") that trades in the United States files a Form 20-F annual report. A foreign company files a 20-F if 50% or less of its outstanding voting securities are held by U.S. investors; once a company crosses that threshold it must file the same SEC forms as a U.S. company.

You can you usually locate a company's 10-K on the "Investor" section of the company's web site. The library databases listed on the Financial Information page of this guide also contain 10-Ks and other SEC filings.

These are the best library resources for retrieving a company profile and comprehensive company information.

Search Tip: Type a company name or ticker symbol into the search box and choose a company from the list of suggestions to retrieve a company profile. The profile may include financial information, SWOT report, company chronology, market share information, rankings, industry reports, articles about the company/industry, and more.

Note: If you receive an error message, try opening the database link in an incognito or private browsing window. Contact the Reference Desk if you are unable to connect.

Search Tip: On the landing page, start by clicking on [Industries], choose an Industry, then click on the [Companies] tile located on the right side of the page. Search for a company by name. After you've performed a search, look for the [Local Company Profile] or [Global Company Profile] report. (Not all companies will have a company profile)
Search Tip: At the top of the Nexis Uni page, click on [Menu], then select [ Company Dossier ]. Search using the company's name or ticker symbol.
Search Tip: Click on [Company Profiles]. Enter the company name in the search box and click [Browse]. Locate your company in the list and click on [MarketLine Report]. Reports contain a SWOT analysis (for most public companies).
Use the [Government Filings] page to search for SEC filings
The [Company Details] page consists of ten sub-pages, detailing various aspects of the company. Information includes a business summary, company history, list of properties owned by the company, subsidiaries (including percentage owned and geographic location), business segments (the business and geographic revenue analyses for major segments of the company’s business operations), financials, long-term debt, capital stock and earnings estimates.
The [Company Financials] page includes financial details from the balance sheet, income statement, statement of cash flows, and retained earnings statements. Also includes profitability, liquidity, debt management, asset management, and per share ratios
Use the [Investext] page to access investment research reports written by analysts at leading investment banks, brokerage houses, and consulting firms.
The [Report Builder] page allows you to create custom reports, including company-industry comparison reports.

Standard & Poor's Net Advantage provides access to S&P's Company and Industry Surveys, Stock Guides, Dividend Records, Mutual Fund Ratings, Corporation Records and much more. Industry surveys are updated twice yearly and provide key data on more than 50 industries from Health Care to Telecommunications.

Search Tip: Search using the company's name or ticker symbol ro retrieve a company profile. Then, use the links on the left side of your screen to explore related information, such as equity research (stock reports), investment research, financials, news, etc.
Search tip: Click on [PEOPLE AND COMPANIES] in the navigation bar, then select [Business List] from the [List Type] drop-down box. Build a list of companies according to criteria that you select from the options on the left side of the screen.
Search Tip: Compile a list of companies based on a variety of criteria (NAICS code, size, geography, etc.): At the top of the Nexis Uni page, click on [Menu], select [Company Dossier], then choose [Create a Company List].
Search Tip: Click on the [Browse All Companies] button. Use the drop-down boxes to select criteria (geography, revenue, industry) to generate a list of companies.
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Next: SWOT Reports >>
Last Updated: Aug 26, 2024 9:22 AM
URL: https://libguides.bentley.edu/companyresearch

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Company Research: Find Company Profiles

Find company profiles.

Company profiles can contain in-depth information about individual companies, including company history, top executives, competitor lists, financial data, and overviews of the company's products and industry.

These resources contain profiles of public and private companies:

Datamonitor (MarketLine) Reports in Business Source Complete
Nexus Uni Company Profiles
Hoover's Company Records in ProQuest Central

Business Market Research Collection

Datamonitor reports in business source complete.

The Business Source Complete database contains detailed profiles about companies published by Datamonitor (MarketLine) . To find a Datamonitor (MarketLine) report on a specific company, follow these steps:

Access Business Source Complete . ( How do I find a specific database? )

Nexus Uni Company Profiles

The Company Dossier feature in the Nexis Uni database allows you to find profiles for individual companies, create lists of companies based on criteria such as size or industry, and compare companies.

Follow these steps to access the Company Dossier:

Go to Nexis Uni . ( How do I find a specific database? )
Click on the Company Info button and enter your desired company into the search field.
Click Search .

Hoover's Company Records (in Proquest Central)

Hoover's Company Records offers information about global public and non-public companies including location, financials, competitors, officers, and more. Full-text coverage is offered from October 2020 to the present within the ProQuest Central database. You can either navigate to ProQuest Central and search the full database, or search the full-text collection of Hoover's here by using the "Search within this publication" box here:

Search within Hoover's Company Records

The database contains profiles of 40,000+ companies, 600 industries, and 225,000 key executives; It includes company overviews, company histories, officers, board members, products/operations, historical financials, and more.

Access B usiness Market Research Collection . ( How do I find a specific database? )

Previous Page: Company Research
Next Page: Find Company Financials
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Business Information Guide

Articles and News
Books/eBooks
Business Case Studies
Career Research This link opens in a new window

Company Research Overview

Recommended databases for company research, top article databases for company research, company research video tutorials, venture capital firms.

Data and Demographics
Evaluate and Cite Your Sources
Industry Research
Market Research
Nuts and Bolts of Great Business Plans
Organizational Behavior
Patents This link opens in a new window
Research Methods
Venture Capital Firms and Investors This link opens in a new window

Recommendations for Researching Companies

Research your company in more than one company research database:.

When researching a company and attempting to identify strengths and weaknesses, a good starting point would be to search for the company in the company databases listed below. Each database presents information from different sources or in a different manner. You may find a great SWOT analysis in one, a comprehensive focus on financials in another, in-depth executive profiles in yet another database, and so on.

Find current news and in-depth studies on your company in article databases:

While many of the company research databases feature articles and current news about a company (Nexis Uni and Business Insights: Essentials are especially strong in this area), you should also research your company in business article and multidisciplinary article databases to increase your understanding of the company and awareness of news about the company.

Use the Advanced Search feature in company databases to create lists of companies:

Company databases Mergent Intellect, Data Axle Reference Solutions (formerly ReferenceUSA), and Nexis Uni are a few of the databases that can be used to create lists of companies by industry code (such as NAICS code) and other criteria, including geography, sales, number of employees, and more.

For a demonstration of how to search some of the company databases, refer to the Company Research Video Tutorials .

Top Three Database Recommendations for Company Research

Business Insights Includes company profiles, financials, and SWOT analyses, industry reports and associations, market share reports, business publications, and more.
Mergent Intellect Information about U.S. and international public and private companies, company news, and key business ratios. Searchable by company, person, or industry. Includes content in D & B Million Dollar Database and offers FirstResearch industry profiles, Nielsen demographics, and residential and consumer lifestyle directories.
Data Axle Reference Solutions Formerly ReferenceUSA or Reference USA. Includes profiles on United States and Canadian companies (including smaller private companies), a U.S. New Businesses search (with new businesses added weekly), a U.S. Consumers/Lifestyles database (where consumers can be identified with criteria such as income level and area of interest/hobbies), and directories of U.S. and Canadian residents.

Additional Recommended Databases for Company Research:

EDGAR The SEC’s EDGAR database provides free public access to U.S. public company information, enabling research on a company’s financial information and operations by reviewing registration statements, prospectuses and periodic reports filed on Forms 10-K and 10-Q. You also can find information about recent corporate events reported on Form 8-K that a company does not have to disclose to investors. Information and data (including full reports) from EDGAR may also be found in the Libraries' subscription databases that cover public companies.
COMPUSTAT For a “daypass” URL to be automatically emailed to you, you must enter a valid syr.edu email address. For remote or longer term access, Register at Wharton Research Data Services if you do not already have a WRDS account. Financial information, including income statements, stock prices, balance sheets, and data about publicly held companies, including some historic data.
Dun and Bradstreet Company Listings Users are required to register and will be asked to login each time. User registration enables saving searches and email notifications. Historic U.S. private company and public company information from D&B’s historical Duns Marketing Information (DMI) files. Download data from specific years or a range of years from 1969 up to two years from the current year (with the exception of 1981 and 1984, which are unavailable).
Factiva Five simultaneous users. Newspapers, trade publications, business news, investment and market research reports, company profiles and more.
GuideStar Pro Information about U.S. nonprofit organizations from Internal Revenue Service Form 990 financial statements and the organizations themselves.
Hoover's Company Profiles Features company profiles on thousands of public and private businesses.
MarketLine Offers in-depth company, industry and product intelligence. Provides international coverage.
Mergent Archives Moody's/Mergent Corporate and Municipal Manuals, D&B Key Business Ratios, and the Mergent Historical SEC Collection.
Mergent Online Financial information and detailed profiles on public U.S. companies, as well as in-depth profiles on international companies. Search Hint: Use the "Advanced" search to obtain comparative company data.
Nexis Uni News, business, and legal sources from LexisNexis— including U.S. Supreme Court decisions, together with extensive current and historical U.S. state and federal statutes, published court decisions and regulations. Registering for a free ID and password is recommended for features such as alerts and saved searches. Search Hint: Once you are in Nexis Uni, for company profiles, click on "Company Dossier," under the dropdown Menu, in the upper left side of the screen. For additional business content, click on "Business," under "Discover topics."
Pitchbook Private market data, focused on venture capital, private equity and mergers and acquisitions (M&A). Users are required to register with their syr.edu email address and will be asked to login each time.
PrivCo Users are required to register with their syr.edu email address and will be asked to login each time. Company profiles on private (non-publicly traded) companies. Includes financials, venture capital and private equity funding, and mergers and acquisitions (M&A).
ProQuest Historical Annual Reports Annual reports on U.S. companies.
Statista Data from both public and private sources related to a wide range of subjects, including consumers, digital markets, and companies; also includes forecasts, analysis, reports, and more.
Tax-Exempt Organization Search Use the Tax-Exempt Organization Search on the IRS Charities and Nonprofits page to verify the tax-exempt status of an organization.
ThomasNet.com Information about suppliers and products, including company profiles, contact information, and CAD drawings.
Value Line Research Center Investment information covering the stock market, and public companies.
Westlaw Campus Research Provides access to law and regulatory resources, such as the U.S. Code Annotated, federal and state cases, the Code of Federal Regulations, and more, plus business, company, news and global resources. Search Hint: Once you are in Westlaw, click on "Company Investigator" (under "All Content") to explore company profiles and to create lists of companies.

Company Research Videos

The following company research video tutorial (which complements the Nuts and Bolts of Great Business Plans page of the Business Information Guide) is part of a series of four video tutorials developed by Business, Management and Entrepreneurship Librarian Stephanie JH McReynolds to support EEE 457 students as they develop their Capstone business plans. Although developed with EEE 457 students in mind, anyone who is interested in learning more about company research resources offered by Syracuse University Libraries is welcome to view. If something interests you, please check it out. For instance, maybe you already know a lot about Mergent Intellect for company research, but have never considered exploring Business Insights: Essentials.

Company Research Stephanie McReynolds, business, management, and entrepreneurship librarian at Syracuse University Libraries, provides guidance on how to search by company name to find company profiles and how to create lists of companies using North American Industry Classification System (NAICS) codes in company databases. (19 minutes 54 seconds) Since this video covers a lot of material, it has been subdivided into shorter chapters, which can be reached by using the chapter navigation feature in the upper left corner of the video player. An outline of the video chapters is also listed below, for your convenience.

Video Chapters for Company Research:

Introduction : Intro and overview of searching by company name to find company profiles and using NAICS codes (already identified) to create lists of companies in company databases. (1 minute 48 seconds)
Business Insights: Essentials for Company Research : How to find company profiles, company hierarchy, market share reports, financial information, investment reports, and SWOT reports. (4 minutes 25 seconds)
Mergent Intellect for Company Research : How to find company profiles using a basic company search and how to create lists of companies using NAICS codes on the advanced search page of Mergent Intellect. (5 minutes 12 seconds)
ReferenceUSA for Company Research : How to find company profiles using a basic company search and how to create lists of companies using NAICS codes on the advanced search page of ReferenceUSA. (4 minutes 38 seconds)
PrivCo Overview (No Search Demo) : Overview of PrivCo company database for information on fast growing private companies, including in-depth financial information, venture capital deals, as well as relevant mergers and acquisitions. (1 minute 10 seconds)
Westlaw Campus Research for Company Research : How to find a company profile in the Company Dossier module of Westlaw Campus Research, with an emphasis on the Company Family Tree part of the profile. (2 minutes 41 seconds)

Explore databases for identifying venture capital firms, investors, and (if available) information about the funding rounds and investments companies have received:

Venture Capital Firms and Investors by Steph McReynolds Last Updated Jan 19, 2024 131 views this year
<< Previous: Career Research
Next: Data and Demographics >>
Last Updated: Aug 2, 2024 9:34 AM
URL: https://researchguides.library.syr.edu/business
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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Published: May 30, 2024

As a content creator , I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.

The same is true for companies. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems.

The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile . In my case, it's a creator profile , but for you, it'd be a company profile.

Not sure what a company profile is or how to create one? Don't worry — I got you covered with a breakdown of everything you need to know about building a company profile.

What a Company Profile is
How to Write a Company Profile

Company Overview Template

Company profile examples.

Company Description Examples

What is a company profile template?

How to Use a Company Profile Template

Company Profile Templates

Free Company Profile Templates

Outline your company profile in one simple, shareable plan.

Summarize your company
Dive into your history
Introduce your team
Highlight achievements

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

What is a company profile?

A company profile introduces a business's mission, goals, vision, and history. In most cases, a profile includes an 'About Us' section that narrates how the company was founded and its whys, and a section that introduces leadership team members.

A company profile serves multiple purposes, but two of its primary goals are to connect with customers and attract investors for funding opportunities.

Why Company Profiles Are Important

As you can see on my profile, company profiles go beyond a regular About page. My profile details how I started, why I create content, and my journey to finally starting the blog.

A simple About page would typically only include a brief overview of who the company is and a point of contact.

Your company profile would show your company's beginnings and why you continue to serve customers. Essentially, it humanizes your brand. Additionally, a company profile:

1. Differentiates Your Brand

According to my profile, my brand‘s story started with my sister’s Sailor Moon VHS tapes. Those tapes eventually led me to create content centered around anime and different “nerdy” entertainment aspects.

My brand's story is unlike any other, and the same goes for yours. No two companies have the same founding story or reason for existing.

Your history and values are integral parts of your brand positioning strategy, and a company profile is where you can mention this information without feeling like you‘re talking someone’s ear off.

2. Can Justify a Higher Price Point.

A company profile is a perfect opportunity to show the work that goes on behind the scenes, thus justifying why your prices may be higher than others in your industry.

For example, luxury fashion house Prada's company profile emphasizes the company uses raw materials that are meticulously sourced and exclusively produced for the fashion house.

This creates a sense that you're paying more for higher-quality items. It also explains why I can never afford them.

3. Builds Your Reputation.

My content creator profile emphasizes that I‘ve been an anime fan since childhood and shows how I developed my skills for years as a journalist. My audience knows I’m an experienced creator who also happens to be a total nerd.

My audience trusts I‘ll provide quality content rooted in my passion for the medium. It’s a reputation I hold dearly.

Think about what you want your company's reputation to be. Is your company the one that started as a small family-owned shop that grew into a billion-dollar enterprise? Or is it a company that upholds sustainability and puts ethics at the forefront of its brand?

You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated profile.

How to Write a Company Profile in 11 Steps

Start with a company profile template.
State the purpose of the company profile.
Decide on your company profile design.
Tell your story & be authentic.
Add your company's mission statement.
Write your company's history.
Describe the products and services you offer.
Name the awards your company has received.
Add your customer's testimonials.
Include a call to action.
Add your company's contact information.

You didn‘t think I’d tell you what a company profile is and not tell you how to write one, did you? Have no fear, here are 11 steps to guide you on how to write your company profile.

1. Start with a company profile template.

Download the Free Company Profile Templates

No need to start from scratch. HubSpot has six free company profile templates for organizing and sharing your profile. Download these templates for free and follow the next steps in this article.

2. State the purpose of the company profile.

Your statement must align with what you‘re trying to accomplish. Let’s say your goal is to attract investors. In that case, you should include:

Your business's performance
The value of the products you sell
The company's revenue

On the other hand, if you want to attract customers, it's best to add the company values to your profile.

The purpose of a company profile should act as your guide throughout the process, so take your time on it.

3. Decide on the format or style.

Have you ever clicked off a page because its format or style was too jarring or difficult to navigate? If so, you know first-hand how important the proper style and format is to a company profile.

When designing your profile, consider your audience. For example, it‘s best to stick to the traditional format for an accounting firm. That is, list the company’s achievements and awards.

On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual.

I love the homepage for Dept, a marketing technology company with an innovative and visual homepage that aligns with its offers and shows off its creativity.

The asterisk implies, "If you have a body, you are an athlete.” As you scroll, you'll see information on its internal diversity and inclusion initiative, global community impact, and sustainable business program, with very little mention of its products.

Nike's company profile portrays a larger, grander vision, compelling an audience to believe in its brand before purchasing a product.

6. Seattle Cider

It’s a great example of how to quickly and succinctly convey your message to site visitors.

7. Tangerine Company Profile Template

This template has a more eclectic color palette but utilizes shapes and blank spaces to keep the template from appearing too busy and distracting.

8. Colorful Company Profile Template

If your company is in the creative industry and loves color, then this template could be a great representation of your business.

9. Tiffany Startup Company Profile Template

Image source

10. Blue and White Minimalist Company Profile Template

Again, you can't go wrong with minimalism and a pop of neutral blues. However, if you don't like color and you want something a little brighter, you can just swap out the blue for your company colors.

11. Yellow and Green Modern Company Profile Template

The checkerboard pattern adds a nice flare that guides your eyes down the page to the important content, such as your company name and contact information.

12. Orange White Modern Company Profile Template

Canva calls this orange and white, but that looks red to me. Either way, the template provides ample space for your logo, name, imagery, and information.

Start Your Company Profile Today

And there you have it — everything you need to know about putting together a company profile. If you still need a little extra help, don't forget to scroll up and click on the links to our templates.

Editor's Note: This post was originally published in January 2019 but has been updated for comprehensiveness.

Don't forget to share this post!

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Outline your company profile in one simple, shareable PowerPoint or Google Slides plan.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

10 Company Research Tools To Identify Target Accounts

What's on this page:.

The list of company research tools vying for attention is extensive. Many focus mainly on the North American region and a few European countries, like the UK and Germany.

Some offer stale data without in-depth insights, so users must conduct extra research to fill in the gaps or waste time speaking to the wrong people.

We’ve sifted through all that—we talked to our customers and checked the research tools websites and product review sites, like G2, Capterra, or Trust Radius.

The result?

A list of the best company research tools with the best data and international coverage:

1. Cognism Prospector

Cognism is the best company research tool because of its international coverage (EMEA, NAM, APAC) . Our Sales Prospector lets you run a company search in our database and then find qualified contacts in target your accounts.

It offers intent data, sales events triggers and technographics to identify in-market companies and more targeted research.

Prospector has seamless integrations with Salesforce, Outreach , and other sales tools to minimise admin work and save time with bulk-exporting contacts at speed.

Ein Screenshot des Cognism Prospector Sales Tools

Key company research filters

Size includes a picklist of company sizes from Self-Employed to 10001+ employees
Include or exclude any keywords within a company’s description.
Filter by Revenue range.
Filter by Company founded date range.
Type will search for business structures, eg. non-profit, privately held.
Include or exclude company domains. You can upload a CSV of domains by clicking on the three dots > Upload CSV.
Location will search for all the locations the company has a presence in or the HQ location of the company. This can be filtered by regions, countries, states/counties, cities and zip codes. You have the option to include or exclude a list of countries or states via a CSV file.
Industries can include or exclude from a picklist of options. You can also filter down by specific SIC, ISIC or NAICS codes.
Technologies can include or exclude from a picklist of options.
Event Triggers have options to search for companies that have just received funding, been acquired, company IPO, company event appearances and/or if the company is hiring. You can filter these down by dates and other specifics.
Settings will give the option to turn on Company Name Exact Match or Domain Exact Match and filter the search so that only companies with existing domains will show.

Complete company research with contact data 👇

2x more cell phone numbers than other providers.
47 million cell phones in the US alone.
Phone-verified mobile numbers : get in front of decision-makers that you wouldn’t be able to reach with direct dials.
16-step email verification process.
Compliance with global data laws : GDPR, CCPA, TPS/CTPS in the UK, DNCs in European countries.
Unrestricted* views of person and company data: experiment with growing new accounts and targetting new departments or trying new approaches.

* Subject to a generous fair use policy.

What do customers say?

The proof is in the pudding, so let’s hear from companies that used Cognism.👇

Speak to one of our consultants to see which license matches your needs, or check out general information about our pricing strategy .

2. Cognism browser extension

Cognism’s browser extension works with LinkedIn, Sales Navigator, and company websites. It helps research company employees, view their co-workers, and identify relevant decision-makers in other departments. It helps close multi-threading deals and increase a foothold in new markets.

Key benefits

Browsing company websites: view information on target companies and their employees.
Prospecting on LinkedIn: enrich LinkedIn profiles with actionable data.
Enriching LinkedIn Sales Navigator lists.
Viewing prospects coworkers for multithreading apprach.
Managing accounts in CRM and sales engagement tools: thanks to advanced Outreach and Salesforce integrations, sales reps can enrich their existing data without leaving the tools.
The extension is available in all Cognism packages.

3. Crunchbase

Crunchbase lets businesses obtain high-quality information about private companies, salespeople, and investors. It provides sales reps with the necessary context for building prospecting lists, such as business objectives, industry, and firmographics.

Some users say its database is US-centric .

Key features:

Similar companies suggestions.
Automatic lead qualification and segmentation into smart lists.
Duplicate records management.
Free preview of profile pages.
Paid plans at $29 and $49 per user per month.
Enterprise company research solutions priced individually.

4. LinkedIn Sales Navigator

LinkedIn Sales Navigator is among the best-known tools for researching companies. It leverages LinkedIn’s massive professional database to enable sales teams to identify and connect with leads.

LinkedIn Sales Navigator users often pair it with prospecting tools , such as the Cognism Chrome Extension, to enrich contact data with emails and phone numbers.

Advanced search features and saved searches.
List creation and view similar options to find more customers in your ICP .
Alerts with up-to-date information about saved leads and accounts (e.g., growth, risk, career change, new decision-maker, etc.).
Core and Advanced packages cost $79.99 and $110 per month, respectively.
The Advanced Plus package must be negotiated with LinkedIn’s sales team.

5. ZoomInfo

ZoomInfo is a GTM platform that provides B2B data for sales , marketing, and recruitment teams. It helps mid-market and enterprise clients research the market and generate leads.

Some of our customers targeting Europe found that ZoomInfo’s mobile phone data wasn’t enough after using the tool for a while. Check out UK-based data providers .

Large B2B contact database.
Proprietary intent data.
A broad range of integrations and add-ons.
Browser extension.
CCPA and GDPR compliant.
US-focused database .
Priced on a custom basis.
Unverified testimonies suggest ZoomInfo's cost starts at around $15,000 per year for three seats.
Single-seat deals are reportedly difficult to negotiate.

💡 Find out more about how Cognism and ZoomInfo stack up .

6. SalesIntel.io

SalesIntel is a company research tool that human-verifies contacts. Its focus is on the US market, with 22 million companies in its database.

Users report mixed results in some geographies, especially regarding direct dial accuracy.

Integrates with popular CRMs.
Human-verified, 95% accurate data .
Data segmentation/filtering.
News/People Alerts.
Individual, team, and enterprise licenses.

💡 Find out more about the differences between Cognism and SalesIntel .

7. Apollo.io

Apollo.io ’s an all-in-one sales intelligence platform with a database where you can research 30 million companies.

A data breach in 2018 impacted customer confidence in Apollo.ai’s data security practices. Also, according to Apollo’s T&Cs , Apollo uses customer-submitted data to improve its own data.

Easy email sequencing.
API to connect CRMs and third-party tools (limits apply).
Includes an AI writing assistant.
GDPR compliant as both a Data Processor and Data Controller.
Apollo provides four plans - Free, Basic, Professional and Organization.
Paid plans include a 14-day free trial.

💡 Find out more about how Cognism and Apollo.io compare .

UpLead is on the cheaper end of the company research tools spectrum, making it suitable for individual salespeople and small teams. Its database contains various filtering options.

Intent data .
Email verification and duds replacement.
Smooth user interface.
Limited features in the free trial.
UpLead provides three plans - Free, Essentials, Plus, Professional.
Paid plans start at $99 a month.

9. Seamless.ai

Seamless.ai is a budget company research tool for teams that want to get prospecting cheaply. Seamless.AI pitches its platform as a “real-time search engine” rather than a database, the claimed benefit of which is fresher data.

Some users mention weak search filters , however.

Works well with LinkedIn Sales Navigator.
Uses AI to crawl multiple data points.
Verified contact data.
Seamless provides 4 plans - Free, Basic, Pro and Enterprise.
The Pro and Enterprise packages are negotiated on an individual basis.

LeadIQ is an AI-driven company research platform that integrates with your usual suspects like Salesforce, Outreach, HubSpot, and LinkedIn. This company research tool doesn't provide intent data.

Tracks sales and marketing triggers.
Generates personalised sales messages in five languages.
Chrome extension and web app.
LeadIQ provides four plans - Freemium, Essential, Pro and Enterprise.
Pricing starts at $39 per user.
Custom enterprise pricing is available.

💡 Check out Cognism vs LeadIQ comparison page.

What are company research tools for?

B2B sales and marketing teams use company research tools to get contact information and all the company data they need to segment audiences and facilitate sales.

Sales intelligence platforms, like Cognism, allow businesses to run a company search and filter their databases according to various criteria, such as the company, location, revenue, headcount, industry, company event triggers or keywords.

What is the optimal budget for the company research tool?

When comparing different company research tools, data accuracy and coverage are factors that have the biggest influence on pricing. Cheaper options may suffer from poor data quality and coverage, fewer integrations, tight usage limits, unsatisfactory customer service, poor UI, missing features, and poor compliance protocols.

Most tools base their pricing on credit usage. If you’re looking for unrestricted prospecting, all Cognism packages include unlimited views and exporting of individual and company data.

What is the best company research software?

Cognism is the best company research tool because it lets you build targeted lead and account lists using advanced filters like company size, revenue, business structure, location, industry, event triggers (funding, hiring, etc.). It also provides the most accurate contact data in the US and Europe that adheres to strict international data privacy laws (GDPR and CCPA).

Are there free company research methods?

Yes, some market research tools have free versions or a free trial with basic functionality or limited searches. You can use them to learn the basics of the platform.

Other market research tools require you to speak to the sales teams that can advise on the best solution for you.

What should you look for when researching a company?

Before talking to a sales rep, or even when researching online, have in mind answers to these questions:

What level of data accuracy and coverage do I need?
How much data do I need?
Does it integrate with my existing tech stack?
How much precision is needed to target my ICP?
Do I need sales triggers?
Do I have particular compliance requirements for prospecting?
How highly do I value customer service?

Take the best company research tool on the market for a spin. Book some time in with our sales team 👇

Choose Cognism CTA HIGH RES MOBILE FRIENDLY

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Experience the Diamond difference.

See how our phone verified contact data can increase your connect rate by 3x. Book a demo today.

Skyrocket your sales

Cognism gives you access to a global database and a wealth of data points with numbers that result in a live conversation.

Find customers ready to buy

Cognism intent data helps you identify accounts actively searching for your product or service – and target key decision makers when they’re ready to buy.

Citing Guide for Business Majors (APA 7th ed.)

Get Started
Annual Report/Form 10-K
Audiovisual Media
Business Databases
Company & Industry Profiles
Corporate & Trade Websites
Government Information
Graphics/charts/tables
Lecture Notes
Open Access Textbooks
Personal Communication
Presentations (citing in)
Shopping Websites (ex: Amazon)
Social Media
Sample APA References Page
In-Text Citing
Citing in Presentations
Citing/Writing Helpers
Annotated Bibliography
Contact Librarian

General Tips

Most company and industry profiles do not have a personal author (ex: John Smith). When you do not have a personal author for a market research report or profile, you can use one of the following options:

Corporate name or trade organization name (ex: Starbucks Corporation or National Sporting Goods Association)
Name of market research firm that provided the report (ex: Euromonitor International, Marketline)
When you cannot identify any of the above, use the name of the database (ex: First Research or Hoovers).

Citing a Company Profile

Example for a company profile found in the Mergent Intellect database. Mergent (a market research company) is the author. Typically the Mergent Intellect profiles are not dated, so use (n.d.) as the date.

Mergent. (n.d.). Starbucks Corporation company profile . Mergent Intellect. https://www.mergentintellect.com

Citing an Industry Profile

Example for an industry profile found in the First Research database:

First Research. (2020, August 3). Coffee shops industry profile . First Research. https://www.mergent.firstresearch-learn.com

Example for an industry profile found in the IBISWorld database. Note: IBISWorld reports typically have a personal author.

Hyland, R. (2020, April). Fast food restaurants in the US . IBISWorld. https://www.ibisworld.com

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Company Research: Company Profiles & Histories

Company Profiles & Histories
Industry Surveys, Ratios, NAICS/SIC
Annual Reports, Financials, & Investment Reports
Stock Performance & Screens
Compile Lists of Competitors
Business News / Journals
Market Research, & Strategic Ventures
Private Companies
Rankings & Web Directories
MergentOnline & Mergent WebReports
??? Where do I start???

Public, Private, or Subsidiary?

Public Companies : Note the ticker symbol, stock exchange, and the NAICS & SIC codes. Publicly traded companies are required by law to disclose financial information to the Securities and Exchange Commission (SEC), and therefore public companies are much easier to research.

Private Companies : Since privately held companies are not traded, they are not required to release any financial information. Therefore, finding information on a private company can be difficult. Articles are often the best source of information on a private company's activities.

Subsidiaries & Affiliates : A company's subsidiaries are not analyzed individually. Try searching [i.e. 'find in page'] within the parent company's annual reports, and business news and journals, for information on the activities of a subsidiary.

Company Histories

Hoover's Handbook of American Business Call Number: SAWYER REFERENCE HG4057 .A28617
Hoover's Handbook of Emerging Companies Call Number: SAWYER REFERENCE HG4057 .A28618
Hoover's Handbook of World Business Call Number: SAWYER REFERENCE HG4009 .H66

All of the Hoover's Handbooks include brief snapshots of companies, with descriptive histories.

Mergent Online This link opens in a new window Due to the extensive financials that are included in MergentOnline, Mergent provides a financial history of included companies.

Company Profiles

Online library of reports offering actionable insights, comprehensive data and in-depth analysis on thousands of global industries. Covers industries in the US and thirty six countries worldwide.

Video Tutorial: Company Profile Information

Find Company Profiles [Example: Toy Maker, 'Hasbro.']
Video Tutorial: Find Journal Articles on Companies & Industries

Subject Guide

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Company Information & Profiles: APA for Business Sources

Company News
Company Profiles & Reports
Why look for an annual report?
Company Directories & Listings
Market Share
Find/Prepare a SWOT Analysis
Which database?
Google Tips
APA for Business Sources

Note to Sheridan students

The APA Style Guide for Business Sources has been modified from the APA Manual of Style (7th ed.) for Sheridan's Pilon School of Business students. Your professor may have different citing expectations than the rules outlined below. Always check at the beginning of term and before starting assignments that the citing rules you are using are appropriate for your class.

Academic Writer Over 130 learning resources including quick video guides, tutorials, self-quizzes, sample papers and 151 sample references.
Find a citation example in Academic Writer Find citation examples for more than 100 different formats with these quick steps.

Where did you find the information?

Citation examples: databases A-B
Website examples
Common APA Terms & Tips

Academic Search Complete

Skillport (formerly books24x7database), business ebook collection database , business source complete, business source complete- business searching interface, culturegrams, emarketer pro, euromonitor international's passport database, gale onefile: business, gale onefile: economics and theory, gartner research, ibis world , linkedin learning, mergent online, mtm- media technology monitor.

Referencing a Report

PrivCo . (n.d.). McCain Foods Limited . https://system-privco-com.library.sheridanc.on.ca/company/mccain-foods-limited/

In-text paraphrase

Note: If you are citing more than one report from the same year, see the Tips page for help.

ProQuest Business Collection

Referencing a journal article

Harris, R. (2013). All jacked... down? Canadian Grocer , 127 (3), 18-19. http://search.proquest.com/docview/1355505126?accountid=3455

Saunders, D. (2015, August 25). China's fever, everyone's disease. The Globe and Mail , p. A12. http://search.proquest.com/ docview /1706394434? accountid =34 55

Hoover's Company Records. (2020). Shoppers food warehouse corp . ProQuest Central. https://search.proquest.com/docview/1860782660?accountid=3455

SimplyAnalytics

SimplyAnalytics. (2019). Total Population in Toronto Metro Census 2019[Data set]. Environics. http://app.simplyanalytics.com

SimplyAnalytics. (2019). [Map of Toronto metro census with family income $200,000 and over]. Environics. http://app.simplyanalytics.com

For more information and examples, see: How do I cite SimplyMap data?

Agriculture and Agri-Food Canada. (May 27, 2020). Agri-food and seafood imports from Canada to China from 2015 to 2019 (in billion Canadian dollars) [Graph]. Statista . https://www-statista-com.library.sheridanc.on.ca/statistics/659940/china-agri-food-imports-from-canada/

Statistics Canada Citation Guide

How to cite a table in Statistics Canada

Statistics Canada. (2020). Labour force characteristics, monthly, seasonally adjusted and trend-cycle, last 5 months (StatscanTable: 14-10-0287-01). Retrieved September 14, 2020, from https://www150.statcan.gc.ca/t1/tbl1/en/tv.action?pid=1410028701

Click "save my customization" to generate a URL that you can use in your reference, shown as below screenshot.

Thomson One

Zekauskas, J. (2020, March 10). Albemarle Corporation: J.P. Morgan conference takeaways [Analyst report]. Thomson ONE. https://www.refinitiv.com/en

Vividata (previously called PMB)

Vividata . (2020). [Candy/snacks – chewing gum – prsnlly chewed past 6 mths, age 14+ by generation] [Data set]. Retrieved August 13, 2020 from https://vividata.dapresy.com

Include the category where your information was retrieved (e.g. Cat Litter).
Include the date as the categories may change yearly.
If you are retrieving information from the "graph it" feature, include the form of the data after the title. Example: Personally used in past 30 days, yes. [Graph].

Rais T., Arakji T. (2020). Nestlé Fitness: Keep Going. WARC. https://www-warc-com.library.sheridanc.on.ca/content/article/warc-prize-mena/nestle-fitness-keep-going/132606

Loblaw Companies Limited. (2019). 2019 Annual report. https://s1.q4cdn.com/326961052/files/doc_financials/2019/ar/6573_LCL_ENG_AR2019_Complete_AODA.pdf

Loblaw Companies Limited. (2016). Purpose & values. https://www.loblaw.ca/en/about-us/mission---values.html

To see many more examples, and to get more help, please refer to one of the official APA Style websites below.

Citing websites. apa.org
A tale of two reference formats
Webpage on a website
Reference List: Electronic Sources

Common Terms

APA - American Psychological Association. APA style guide .

Annotated Bibliography

A bibliography with a brief description and/or evaluation of each source listed. See Purdue OWL for more information and help.

Cite/Citing

Giving credit or referencing the sources of information that have contributed to your work. Any ideas that are quoted, summarized, paraphrased must be cited, and any images, charts, graphics, tables. etc.

Corporate author

A web site, article or other information source published by an organization or corporation, with no individual author (writer) name provided.

A form of permanent link (see above) a "digital object identifier" which points to an online book, article, etc. If available, the DOI will be provided with the article or information source. Example, DOI: 10.1177/2329488414560107. See APA Style for more information.

In-text citation

A brief notation within the text that leads the reader to the complete documentation, in your References, of the source used. See APA Style for more information.

A periodical covering topics of interest to specific industries or professions (example: Journal of Business and Accounting ).

See APA Style for more information.

A series of publication published with a fixed interval between the issues or number. Journals, newspapers and magazines are all types of periodicals.

Permalink / Permanent Link

A URL or web address that will consistently point to a specific information source in a database.Permanent Links are provided by databases including ProQuest, Business Source Complete, and LexisNexis

Publication title

The name of a periodical, journal, newspaper or magazine, e.g. Wall Street Journal, Globe & Mail, Journal of Business Case Studies.

The organization who publishes a journal, newspaper, periodical, book or magazine title, e.g. Harvard University Press, Fast Company, Inc., Rogers Media Inc.

More information can be found in APA Style and Purdue OWL.

References

A list of sources that you you cited (using in-text citations) during in your research, and containing the information needed to locate the exact item. See APA Style for more information. http://www.apastyle.org/learn/quick-guide-on-references.aspx

Scholarly/peer reviewed journal/article

An article in a scholarly journal (published by university or academic, research or professional organizations) which has been reviewed and evaluated by experts in the subject. See this page for more information.

More information can be found in Purdue OWL .

Title or Document Title

The name of an article or report, contained in a periodical, e.g. "Barrick scraps co-president model as top miner retires", an article in the Globe and Mail newspaper.

How to Cite Direct Quotations

How to Cite long Quotation

Citing Works With the Same Author and Date

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A billionaire hopes to change our understanding of sea life and save the oceans with a research vessel straight out of 'Star Trek'

OceanXplorer, a 285-foot research vessel , contains cutting-edge tools for ocean science.
Billionaire Ray Dalio bought the former oil ship and helped transform it into a world-leading research vessel.
Ray Dalio's son wants the ship to inspire ocean conservation through advanced research and documentaries.

The OceanXplorer is both science and spectacle.

The 285-foot research vessel gives ocean scientists access to virtual reality, submersibles , a helicopter, and onboard laboratories, all in a setting designed to evoke a Marvel movie.

"It has basically every tool a researcher could dream of for exploring the deep," Eric Stackpole, a remotely operated vehicle expert, told Business Insider.

Stackpole is part of a team that traveled on the ship from a volcanic archipelago in the North Atlantic to just south of the North Pole for National Geographic's new show "OceanXplorers."

See what it was like to follow polar bears from the sky and study sharks from the seafloor.

OceanX converted a former oil vessel into a research ship.

Billionaire Ray Dalio bought the boat in 2016 . It was an oil ship at the time and he and his son Mark Dalio spent the next four years transforming it into a one-of-a-kind research vessel capable of real-time scientific analysis. Experts from the Woods Hole Oceanographic Institution consulted to ensure scientists would have everything they needed on board.

For example, it might take a typical research vehicle several years to get DNA sequencing results back and then return to the same location equipped with that data.

With OceanXplorer's onboard lab, researchers can collect samples, process the data in real-time, and then make informed decisions based on what they find.

"We feel like it's a lot more efficient," said Mark Dalio, co-CEO of OceanX, the company that owns OceanXplorer.

It's helping scientists solve some of the sea's greatest mysteries.

The vessel's pair of three-seater submersibles can descend over 3,000 feet and stay on the seafloor for 12 hours.

As a passenger in one, biologist Nigel Hussey witnessed something he'd never seen before, a Greenland shark feeding in its own habitat.

The sharks can live for over 400 years, the longest of any vertebrate, but they spend much of their time in deep, difficult-to-access waters of the Arctic.

"To actually witness and see an animal that you've committed a huge amount of time, blood, sweat, and tears to studying, it's indescribable how fabulous it is," Hussey said in National Geographic's show.

Seeing the cautious way the shark approached food could indicate one reason the species lives so long , Hussey said. Some researchers want to learn more about these animals in the hopes of lengthening human lifespans.

It was built for many kinds of science.

On board, scientists can use the four labs to analyze samples, sequence DNA, and study specimens. Meanwhile, ROVs explore the deep ; sonar maps the seafloor ; and a sampling tool measures the water's temperature, pressure, and salinity.

"I think the most unique kind of throughline is the cross-disciplinary nature of the ship," Mark Dalio said. Meaning researchers who study sharks, whales, squid, and polar bears can all make use of the vessel .

OceanX not only helps scientists reach locations from the subtropical Bahamas to freezing Svalbard, it brings along filmmakers and photographers to document the work as it's taking place.

The National Geographic show highlights the work of researchers who used the ship's helicopters to study polar bears ' disappearing habitats and another group who dove deep in submersibles to study sperm whales' prey.

"Ultimately, our goal is to help raise awareness of what this majority of our planet is like," Stackpole said. "If you don't understand it, you can't affect it."

Some of the technology feels like living in the future.

OceanX partnered with Microsoft to create a "holographic laboratory" on the ship. The cutting-edge technology makes complex data easy to visualize.

Scientists wearing HoloLens headsets can view a simulated ocean floor. It can help turn numbers in a graph into a representation of an underwater environment, incorporating data from sperm whale location tags, sonar readings, and temperature and salinity information.

"We were able to stand around this table and in three dimensions, manipulate a map of what the bottom looks like," Stackpole said of an ocean-floor visualization. "It felt like living in the future."

There are some bonuses to being on a billionaire's boat.

The vessel was built for scientists, but it still has some amenities you might not typically find on a research ship.

"There was a drawer that was just filled with ice cream you could get whenever you want," Stackpole said. "That felt like an indulgence for an open ocean expedition."

It's not quite like going on a luxury cruise , though. There's room for about 72 people on board, but passengers have to share rooms with bunk beds.

The ship is supposed to look like something out of 'Star Trek.'

Mark Dalio worked as a National Geographic filmmaker in the past and always wanted the OceanXplorer to be used for scientific storytelling.

Director James Cameron and his team — who have experience designing the filmmaker's former research vessel — offered advice about creating spaces that were both functional and futuristic. Specifically, Cameron suggested they take inspiration from a " Star Trek " spacecraft.

"If you're going to do all that work, make it look and feel like something like the 'Starship Enterprise' of the oceans," Dalio said. "Make it inspirational and aspirational for the next generation of scientists and students and educators."

Art director Page Buckner, who worked on "Iron Man 2," "Jurassic World," and other movies, also helped make the ship camera-ready.

"Everything can be ready to go from a filmmaking standpoint" when scientists are seeing something new or exciting, Dalio said. "It allows us to be a lot more in the moment during that and really capture that in a way that is very authentic."

In fact, most of the ship was designed with documentaries in mind.

The next big project is a focus on fish.

Mark Dalio plans to keep the ship in Southeast Asian waters for the next five years. The Phillippines is a hot spot for a variety of marine life.

One goal is to learn more about the region's biodiversity to help find ways to protect vulnerable species.

Techniques like whole genome sequencing will give scientists a clearer picture of what fish are present and what animals are eating them.

Other research will focus on gathering data to document climate change, studying coral reefs , and finding potential areas for preservation that could be used for carbon credits.

All this feeds into OceanX's overarching goal, which is to foster the next generation of ocean scientists. "We need a next generation of ocean scientists and ocean storytellers," Dalio said.

Main content

Google says it observed Iran trying to hack the Trump and Biden-Harris campaigns

Google said in a research report Wednesday that it detected efforts by Iranian hackers to target both the Trump and the Biden-Harris campaigns in May and June, part of a larger email phishing operation that still persists.

Google’s announcement adds credence to the Trump campaign’s claim Saturday that it had been hacked as part of an Iranian campaign to interfere with the election.

In its report, Google’s Threat Analysis Group, which tracks government-backed cyberattacks, said it had disrupted a “small but steady” phishing operation from a hacking unit tied to the Islamic Revolutionary Guard Corps.

In May and June, “targets included the personal email accounts of roughly a dozen individuals affiliated with President Biden and with former President Trump, including current and former officials in the U.S. government and individuals associated with the respective campaigns,” Google said in its report. The company blocked “numerous” attempts to log in to the targets’ personal email addresses, it said.

Google said the hacking operation accessed the Gmail account of at least one high-profile political consultant in July. The company said it went on to secure the account and referred the matter to law enforcement. The company didn’t disclose the identity of the consultant or whether the consultant was involved with either campaign.

Like many elite government-affiliated hacking groups, the Revolutionary Guard hackers are known for their dogged persistence. Google said it “continues to observe” unsuccessful attempts to break into accounts affiliated with Biden, Vice President Kamala Harris and Trump.

The attempted hacks, part of a larger campaign to hack U.S. and Israeli targets, have used Google products like Sites, Drive and Gmail, Google said.

Reports of a credible hacking threat to U.S. presidential campaigns began last week, when Microsoft said hackers affiliated with the Revolutionary Guard had broken into the email account of a former senior adviser to a presidential campaign. Microsoft didn’t provide more details about who was hacked.

A spokesperson for Iran’s Mission to the United Nations didn’t immediately reply to a request for comment. Iranian state news previously reported that a representative for the mission had denied Iranian involvement in hacking Trump’s campaign.

Over the weekend, three U.S. news outlets — Politico, The Washington Post and The New York Times — said they had received emails including what appeared to be Trump campaign files in what appeared to be a “hack-and-leak” operation to embarrass Trump. The FBI said Monday it was investigating efforts to hack both the Trump and the Biden-Harris campaigns but didn’t provide further details.

Only the Trump campaign has claimed to have been hacked . The initial round of phishing emails this spring happened before Biden dropped out of the race and Harris became the Democrats’ nominee. A Harris official told NBC News the campaign was unaware of any security breach.

No major cybersecurity company or government agency has so far explicitly said that Iran successfully hacked the Trump campaign. Microsoft has declined to comment further on its report. A Microsoft spokesperson told NBC News its policy is to refrain from publicly disclosing details about a hacking victim unless that victim clearly asks it to.

The series of events comes after a U.S. intelligence official from the Foreign Malign Influence Center, one of the few arms of the U.S. government devoted to countering foreign propaganda campaigns, warned that Iran was likely to continue efforts to denigrate Trump.

Kevin Collier is a reporter covering cybersecurity, privacy and technology policy for NBC News.

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In today's fiercely competitive markets, doing good company research is a game-changer. In fact, a 2022 report on competitive intelligence found that 98% of businesses believe researching their competitors is vital for success.. If you have the right tools to collect accurate competitive intelligence, you'll be able to anticipate your competitors' moves and emerging threats to stay ahead ...
42 Free Company/Business Profile Templates (Word
There are different types of company profile templates that business owners can fill in their information where it is requested. Company Business Profile Template 01. Company Business Profile Template 02. Company Business Profile Template 03. Company Business Profile Template 04. Company Business Profile Template 05.
Company Reports Market Research Reports & Industry Analysis
Our comprehensive reports provide actionable market intelligence, supported by personalized guidance from research specialists. Search our collection today to save time and access the insights you need to make informed business decisions. Find detailed company profile reports to guide your strategic business decisions and save valuable time.
Business Profiles
If you run a business that regularly needs to verify corporate registration, we offer an API. Reduce risk by verifying the registration status of customers, clients and business partners. Comprehensive, authoritative profiles for over 80M companies, partnerships, and other business entities. Officer and shareholder data, addresses and contact ...
Company Profiles & Directories
Provides information on over 245 million domestic and international public and private companies. A database of 15,000 U.S. public companies (active and inactive) and 20,000 non-U.S. public companies (active and inactive). The D&B 20 Million Plus Private Company database is also included.
Academic Guides: Company Research: Find Company Profiles
Company profiles can contain in-depth information about individual companies, including company history, top executives, competitor lists, financial data, and overviews of the company's products and industry. These resources contain profiles of public and private companies: Datamonitor (MarketLine) Reports in Business Source Complete.
Company Research
Top Three Database Recommendations for Company Research. Business Insights. Includes company profiles, financials, and SWOT analyses, industry reports and associations, market share reports, business publications, and more. Mergent Intellect. Information about U.S. and international public and private companies, company news, and key business ...
10 Creative Company Profile Examples to Inspire You [+ 12 Templates]
9. MAD Architects. MAD Architects' company profile is an excellent example of simplicity and informativeness. The profile isn't shy about the firm's accomplishments and lets readers dive deeper into the firm's exhibitions, lectures, awards, and publications, all visible on different tabs on the same page.
10 Company Research Tools To Identify Target Accounts
1. Cognism Prospector. Cognism is the best company research tool because of its international coverage (EMEA, NAM, APAC). Our Sales Prospector lets you run a company search in our database and then find qualified contacts in target your accounts. It offers intent data, sales events triggers and technographics to identify in-market companies and ...
Company & Industry Profiles
Most company and industry profiles do not have a personal author (ex: John Smith). When you do not have a personal author for a market research report or profile, you can use one of the following options: Corporate name or trade organization name (ex: Starbucks Corporation or National Sporting Goods Association)
LibGuides: Company Research: Company Profiles & Histories
There are 3 ways to find these reports: 1. Select the 'Company Information' tab in the top banner, to use the company search form. If SWOTs are available, there will be a labeled category. 2. Run a search for the name of the company, then look in the left side bar for 'Source Types' and choose 'Show more.'.
PDF COMPANY PROFILE
RAD research was founded in 2014 to provide market research service in Indonesia. Our mission then: to become the leading market research in Indonesia. Now with 80 CATI station (keep growing). Until now, RAD research already has employees of more than 50 staffs who experienced and expert in their expertise. Over these 4 years of
PDF COMPANY PROFILE
VI RESEARCH | COMPANY PROFILE 8. Head Office - Dubai, United Arab Emirates T +971 4 564 1682 Address SD2-109, 2nd Floor, Dubai Science Park Laboratory Complex, Dubai Science Park, Al Barsha South, Dubai Pg 10 VI RESEARCH TREE: The VI Research stamp: QUALITY GUARANTEED
Company Information & Profiles: APA for Business Sources
A URL or web address that will consistently point to a specific information source in a database.Permanent Links are provided by databases including ProQuest, Business Source Complete, and LexisNexis. Publication title. The name of a periodical, journal, newspaper or magazine, e.g. Wall Street Journal, Globe & Mail, Journal of Business Case ...
Pure Energy Stream Company Profile 2024: Valuation, Funding & Investors
Pure Energy Stream General Information Description. Operator of an energy procurement system intended to manage and optimize energy costs. The company's platform offers a variety of features such as recycling electricity, balancing voltage, protecting against harmful power surges and harmonics, and extending the useful life of all energized equipment, enabling businesses to achieve cost ...
PDF Company Profile
PARS is a private research consultancy company. It oﬀers market and social research services. The company adopts a collaborative and participatory approach to research issues, working in partnership with client organizations to help them make informed and timely decisions. The senior staﬀ are members of the European Society for Opinion and ...
PDF COMPANY PROFILE
Company Profile: Findings Research 4 Findings Research is an independent full Service agency specialized in the Middle East and located in Egypt. It was founded in 2016 by a group of certified professionals in the market research. We offer a full range of quantitative, qualitative research and mystery shopping services backed by strict quality
PDF COMPANY PROFILE
COMPANY PROFILE. COMPANYPROFILE. E GLE RESE RCH CORPOR TION. 1076 State Route 34 | Hurricane, WV 25526 | 1.877.757.6565 | www.eagleresearchcorp.com | Rev 16_02. For over 40 years, Eagle Research Corpora on® has provided automa on and telemetry solu ons for remote data acquisi on and control throughout all segments of the energy industry, as ...
PDF COMPANY PROFILE
MARKET AND SOCIAL RESEARCH. Market and social Research division is centered around systematic investigation of the behavior, needs, attitudes, opinions, motivations or other characteristics of a whole population or a particular part of a population. We help our clients to identify essential and critical information around the. 4Ps-Product, Price,
Remote Expert/Tutor in STEM Subjects at Livingston Research
View company profile & all jobs → Looking for an Expert/Tutor in Chemistry, Physics, Math, Environmental Science and other STEM subjects! Livingston Research delivers help and support to private and business clients around the world to facilitate learning and improve their performance through leading-edge technology, services, and data ...
Billionaire-Bought OceanXplorer Is a High-Tech Ocean Research Vessel
OceanXplorer, a 285-foot research vessel, contains cutting-edge tools for ocean science. Billionaire Ray Dalio bought the former oil ship and helped transform it into a world-leading research ...
Google says it observed Iran trying to hack the Trump and Biden-Harris
The company said Iran successfully breached the email account of a high-profile political consultant. IE 11 is not supported. For an optimal experience visit our site on another browser.

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How to Research a Company: The Ultimate Guide

What is company research?

How to do company research in 8 steps

1. Track top competitors

2. Benchmark

3. Compare traffic and engagement

4. View audience interests

5. Pinpoint audience overlap

6. Analyze specific pages

7. Reveal successful conversion strategies

8. Research mobile app performance

How to research a company like an expert

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42 Free Company/Business Profile Templates (Word – PDF – AI)

Company Profile Templates

How to Write a Company Profile

Identify profile’s purpose

Select a style and format

Give company details

Company name

Contact information

Include the company basics

List of products and services

Company’s background history

Public relations

Advertising

Industry information

Safety, health and environmental policies

Core team details

Tell a story

Outline your mission statement

Write the company history in chronological order

Include highlights

Awards and recognitions

Certifications

Special programs and projects

Optional items to include

Annual sales

Financial targets

Demographics

Include a contact information

Add a call to action

Tips for Writing a Professional Company Profile

Keep a consistent format throughout

Use subheadings

Include the logo

Consider design elements

Describe how your services will help

Avoid using long texts

Final Thoughts

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