how do you write a pitch presentation

How to do a Pitch Deck Presentation (plus free templates!)

If you are in any kind of business or enterprise, you’re probably looking for every chance to make your company grow. Sadly, such opportunities don’t usually just fall from the sky. You need to convince your potential investors, clients, or partners to get the resources you need. And how do you convince them? With a Pitch Deck Presentation .

Here you can find a step by step guide on what your Pitch Deck should include. But since it is not always easy to do everything from scratch, here you can also find amazing templates, completely free. Their amazing visuals and diagrams will assure that you don’t only get your point across, but that you also stay on the mind of your audience after the presentation has already ended.

What is a Pitch Deck Presentation?

To get the funding you need for your company, you should look for investors. Now, there are thousands and thousands of businesses looking for wealthy investors. The way to stand out among all those other competitors is making them aware of your business potential. And how do you do this? Through a Pitch Deck.

A Pitch Deck is a brief presentation that you give to potential investors to convince them to bet their money in your company. It can be used face-to-face, or online. You can make a Pitch Deck presentation for a customer, or a client, or even a partner. The objective is to showcase your business plan, your product, and your over-all growth projections. In other words, you have to sell to your audience not only what your product is, but also what it could be .

You should plan carefully your Pitch Deck presentation. For a truly great presentation you’ll need a good understanding of both your own business and your potential investors. Consider the things that could be interesting for them. Maybe it is something that shows your business’ stability. Maybe it is the business model you’re going to implement. Or the expected ROI. But also consider the things about your company that are astounding and that differentiate it from the competition.

What to include in a Pitch Deck Presentation

There is some debate on how long a Pitch Deck presentation should be. Some say 10 slides should be more than enough to give a brief look over your business. Some say it should be 12. Others say 20 slides should be the absolute limit. So, which one is it?

One thing is for certain, it should not feel long. After all, you can have 40 slides and go through them faster than a 7-slide presentation filled with text. But, most likely, if anyone sees a 40-slide presentation their reaction will be of complete dread.  Boring your public even before you start is the worst idea, so try to keep it short and sweet as much as possible.

I suggest a 12-sections for an ideal Pitch Deck. This will allow you to give a complete overview of your business without being overwhelming. Ideally, each of these sections should have each one slide. However, this is not a rule written in stone. Maybe it is worth to expand a little more on a specific topic. The golden rule is to keep one idea per slide , even if that means making more slides. This way it will clearer for your audience, and it will be easier to keep their attention right where you want it.

On the opposite side, you don’t need to make a slide for every single one of these sections. Maybe some of these won’t apply to your business. Consider these sections more as a guideline of what you can use to show your company’s potential. Take, for example, the famous early Facebook Pitch Deck .

Early Facebook Pitch Deck from Ilya Friedman, CFA

As you can see, this Pitch Deck has no “Problem” or “Solution” sections. This is because Facebook wasn’t tackling any existing problems, but creating a new necessity. Focusing on a non-existing problem would have been useless to justify its importance. Instead, what they do is focus on what it does have: market validation. They expend several slides going through media data that shows how incredibly popular they are and their users’ demographics.

1- Introduction

Your introduction should be able to catch your audience’s attention from the get-go. Look at the Facebook Pitch Deck. Their introduction is just a quote. But it is a quote that presents them as a revolutionary idea that is changing the way people interact. This is what you should look for an introduction. A short way to present your business in a forward way, while also leaving your public wanting more. Storytelling can be a great tool for this.

Not every Pitch Deck includes a Team slide, but it can be extremely useful. Presenting the people making the decisions and showcasing their previous achievements can make investors more at ease. If you have members in your team that add a plus on how execution will be managed in your business, it can certainly be a good idea to dedicate a slide to it. Of course, it is up to you to decide if it’s useful or not. You can even change where exactly the slide should go, depending on which topic you feel it connects better.

This is a vital slide in (almost) any Pitch Deck Presentation. As Forbes mentions, it is more likely for an investor to bet on you if he can relate to the problem you are putting on the table. Or, in any case, if you can explain it well enough so he can understand its importance. The more inescapable a problem is, the more likely a solution for it will have a big demand.

4- Solution

This slide needs to be as concise and clear as possible. It should answer directly to the problem. Try to avoid offering different solutions. Even if you have a multi-faceted project, simplifying the solution you’re offering will make you look more focused and more trustworthy. Afterward, in the product description or the business model, you can elaborate on what else makes your product or services so special, but here, try to keep it as straightforward as possible.

There is also the possibility to join the problem and the solution in just one slide. You can see that in some of the templates below. This can be useful to show the direct relationship between the two of them. You can always do that, just remember that the priority is to be as clear as possible.

5- Product/Service

Here you can show your product in action. Show how it implements your solution and its effectiveness. The Facebook Pitch Deck is a great example of that. Even if there is no solution in this presentation, it makes an awesome job of portraying its product uniqueness. From its users’ profile to the networking value it offers, it gives the public a short but complete overview of what the product is about.

6- Traction and Market

This slide should also be straight to the point and data-based. There is nothing speaks better of growth and traction than a data-based graph. Slides such as this one are great to show everything you need with very few words. This is the moment to show your business is already successful, and that, with enough resources, it can become even bigger.

You should have done a good in-depth research on your target market before your Pitch Deck presentation.  Your market can determine your potential exit with investors. The market’s size, its willingness to expend their money can be a key factor when deciding where to invest. Showing statistics and customer feedback can be very useful to show how successful your product already is. Just check out the Facebook Pitch Deck. Many of its slides are focused on showing their popularity and reach. This is, after all, what attracts investors.

7- Business Model

This slide is not a requirement, but if done well, it can be a huge plus in your presentation. Show your audience how you are planning to make money. Proving that you have a concrete idea of how your whole business will operate will give you a great image in front of investors and clients. For this, slides with graphs such as funnels can be a great option to display how you plan your business to work.

8- Financial Forecasting

This section is where you show your projections to where you see your business going in the future. For example, you can present the expected growth in 3 or 5 years. Sometimes this section can be directly related to the investment section and how would you invest the money to make your company grow.  As always, this depends on your own presentation and the order you want to give it. Just remember that having a realistic, transparent approach to what to expect in the future can really make a difference for your audience.

9- Competition

Even if your idea is great, it is highly unlikely that you are the very first person who came up with something like that. In most cases, you’ll have to deal with some competitors offering similar products or services to the same target market. It is important that you have a deep understanding of your business and its differential value. Only then you can really show investors what makes your business unique and why they should be on you instead of any of the others. Yo need to know where you are standing on compared to your competitors and diagrams are a great way to showcase that. SWOT analyses are also a great way to convey both yours and your competition’s strengths and weaknesses.

10- Desired Investment

Even if everything else is great, your Pitch Deck won’t be really successful until you actually get the fundraising you need. And to get it, you have to eventually ask for it. Presenting a plan of what you expect to do with it and how it will be used to grow the business will show your audience how grounded the management is.

11- Closure/Contact

Finally, you should invest some time in making a good closure for your presentation. In Facebook’s Pitch Deck, is another great quote, that makes the presentation end at a high note. You should certainly aim for that. But even if it’s not possible, you should at least have a slide dedicated to contact information. After hearing your presentation, your audience should be completely clear on how to invest and what would be the next steps. At the bare minimum, they should know how to contact you again. After all, the whole purpose of the Pitch Deck is to build relationships with potential investors.

The 4 Best Pitch Deck Templates Online

Here you can download for free some of our best Pitch Deck Templates. Some are long, up to 24 slides. Others are sample slides that you can add in even if you are already halfway through your presentation. As always, all of these are easy to edit, so you can pick which fits better with what you’re trying to convey.  These templates will give you that little extra that will take your presentation to the next step.

If you need any help editing these templates, you can always check our Ultimate PowerPoint Template Guide .

Start-up Pitch Deck PowerPoint Template

As its title says, this template is ideal for start-ups. You will find anything you’ll ever need for your Pitch presentation in this 19-slide pack. It has slides for showcasing your product, from the ideation process, to the prototype, all the way to the finance planning stages. This template has all kinds of diagrams that will help you make a consistent case to get your investors’ attention. It starts with an overview slide that will allow your audience to know exactly where they are standing on each part of the presentation. Or, you can also use the overview slide as a closing summary. As always, your imagination is the limit of what you can do with these templates.

This pack includes Venn diagrams to show innovation and start-up ecosystems, maps in case you’re aiming for a worldwide plan, pyramid visuals, and much more. It also includes a target audience slide that you can use to showcase your market analysis and several charts.

You can also find this template’s version for Google Slides here.

Copywriter Pitch Deck PowerPoint Template

This template is ideal for those looking to get their services as a copywriter in the spotlight. It will help you showcase your strengths and abilities as a professional, while also exposing the different types of services you offer. While this is a pack focused on copywriting it can also be edited and used for any kind of service you offer. Slides for topics such as your portfolio and your working process will be useful even if copywriting isn’t exactly what you do.

For those that do copywrite, the slide of the content writing cycle is amazing. It will allow you to show your audience in a really thorough way what is exactly what you do and how you do it. This will help your potential clients to understand your work better. But it is also a great way to showcase where you think your value is and what differentiates you from other professionals.

This template also includes slides ideal to show the Competition section of your Pitch Deck presentation. It has charts and graphs to showcase the differences between you and others. It also helps you connect pricing to the value of the services you offer.

For this one there is also a Google Slides version you can download here.

Playful Pitch Deck PowerPoint Template

This 10 slide Pitch Deck template will give you the tools to make a straight-to-the-point presentation, but without losing your playful side. It has great tools that will make you able to show every part of your business and get your point across. This presentation template is data-based, so you’ll find graphs and diagrams that could be useful to convince potential investors.

This slide, for example, is great for showing your business growth. Investors are more likely to bet on a business with good and stable growth. This slide could help you not only show off your financial milestones, but also your growth expectations and financial forecasting.

The playful visuals of this pack will certainly stay in your audience’s minds for a while. Take this puzzle slide, for example. It is great to connect the problems you have identified with the solution your business brings forward. It will make a memorable way to represent your solution and make sure it stands out from others.

We also have a Google Slides Template for this design.

Ultimate Product Hunt Pitch Deck PowerPoint Template

This megapack of 24 slides has a little bit of everything. Circle graphs? You got it. Process diagram? You got it. Bar graphs? That too. You can pick from the amazing assortment of types of slides on this pack, and use those that will showcase your business better. With this template, it is up to you to show the best and to cause a great impression on your audience.

With slides such as this, you will be able to convey what you think will give a better idea of what your business really is about. For example, this great SWOT analysis template. By showing you know you are aware of both your strengths and weaknesses, you’ll show potential investors or clients that aware of your surroundings and your own shortcomings.

This Pitch Deck pack comes with over a dozen slides of different graphs, diagrams, and visual aids. It has maps if you want to show your worldwide reach, it has different types of pyramid graphs, process diagrams, and more. It really has everything you could need for an outstanding Pitch Deck presentation.

Independent slides

These templates, while they are not enough on their own to make a complete presentation, they can be a great complement for others. All of these bring different things to the table you can take advantage of and make a better-rounded Pitch Deck.

Pitch Deck Presentation Templates

This template pack has 3 incredible slides that would fit perfectly into any Pitch Deck. First, its vision and mission slide will allow you to give your audience a more in-depth look at what your business is really about. It also has a great geometrical process diagram. And finally, it has a roadmap slide, that will allow you to showcase the steps to be taken to achieve a specific goal. All these slides have beautiful bright colors that will assure that your audience’s attention remains exactly where you want it: In your presentation.

Investor Relations Presentation Template

Even if this pack is not directly a Pitch Deck template, its slides can be extremely useful as part of one. Its slides are great to convey what kind of investment would you be interested in, and what they would get from the partnership. It has an Investing Strategy Slide that is useful for the “Desired Investment” section of your Pitch Deck. If your audiences are aware of what their resources could be used for and the impact they could have, they will be more likely to consider making an investment.

This template also includes a Company Strategy slide, which is great to show the overall workings inside your enterprise. This template is great for showing your business model and introducing your audience to your goals and objectives.

Pitch Deck 3

This is another 3-slide pack with great visual aids that would fit amazingly into any Pitch Deck. It has an introduction slide that could be used to present your company or your product. But it also has a really eye-catching business model slide. This one is a vital part of your Pitch Deck since it will allow your audience to understand how your business works and make them feel more confident in investing. It also includes a Problem-Solution slide. This will allow you to present the relationship between the two points, rather than presenting each by their own side.

Pitch Deck PowerPoint Template

Here you can find some more amazing independent slides, ready to be used in a Pitch Deck. You can use the Start-up Project Timeline to show the steps required to complete a specific task or goal. The introduction slide is great to give a general overview of your business or your product. It includes several icons, so you can showcase different aspects of your company. Finally, this template pack also has a Market Slide. A slide like this one is vital in any Pitch Deck, since being able to prove your knowledge of your market is a big step for being trusted by investors.

Creative Pitch Deck PowerPoint Template

Finally, you can use this creative Pitch Deck Slides pack to complement any presentation you want, whether it’s one of the above or one completely of your own. It has a market segmentation slide, great to introduce your segment to your traction/market section. There are many different aspects that can be part of your differential value. One thing that can distinguish yourself from other competitors can be the way you present yourself to your potential customers. That is why a slide for your Marketing Strategy can be so important.

Making Your Own Pitch Deck

So, which one should you use? Sadly, there is no easy answer to this question. How long your presentation should be, and what slides you should use for your Pitch Deck depends entirely on you. It depends on what you believe are your strengths, what do you think your differential value is, and so on. It depends on what numbers you have that could be eye-catching for potential investors.

Good thing is, there is no wrong answer either. Think carefully about what you want your audience to get out of it, and what specific information will convey this idea the best. Do you think one of the best things your business has is its stability? Then showing a graph of steady growth might be a good idea. Or maybe the best aspect is that there is a huge market to tap on. Then making an extra effort in the market slide is a must. Really, really knowing your business is the only way to make a truly great Pitch Deck presentation.

And, as always, remember that the slides are just a tool. There is a limit on how much a good presentation design can do when the speaker is not at their best. The delivery is a vital part of every presentation, and even more in this kind of presentations. A Pitch Deck should be highly persuasive. Whether it is to an investor, a client, or a partner, the challenge is to convince them of the potential of your business. To make them see not only what the company is but what it can become (with their help). This is why the speaker should be someone who believes in the product and is passionate about it.

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• Presentation Design

What is a Pitch Deck: Meaning, Example, and Guide

This article will help you understand the concepts and components of an effective pitch deck.

Throughout many years of helping startup founders navigate fundraising, we’ve come across many pitch decks. We can confidently say that we know a thing or two about writing good pitch decks. In this article, we’ll do a deep dive into the definition of a pitch deck and what the ideal pitch deck looks like.

Pitch Deck: What is It?

A pitch deck is a business presentation that tells your company's story. Depending on your stage and your particular journey, this ‘story’ can take different angles; solving a pressing problem, a unique business model, remarkable traction, revolutionary tech, or superhuman founders. Usually, a deck will have between 15-24 slides, but this depends on all the above factors and shouldn’t be taken as a rule of thumb. The deck's goal is clear: you need to persuade your investor audience to trust you and your solution so they want to invest their money in your company.

A pitch deck can be used for different purposes, such as emailing it to help you land investor meetings, pitching, and presenting in front of an audience. Depending on these scenarios and time constraints, the presentation can have more or less information, but the structure should generally be the same.

When will you need a pitch deck?

‍ You'll need a pitch deck throughout your journey as a founder and many stages of a startup’s life. For starters, almost every U.S. accelerator program will ask for a pitch deck during their initial screening process. Once you're in, get ready for the  "pitch practices." These spaces allow you to rehearse your pitch and refine your presenting skills. Rehearsing is crucial; it’s designed to prepare you for future demo days. An event where you present your business to a room full of key players—think investors and other program coordinators. 

However, this is not the most common use of your deck. The most common use for a pitch deck is whenever you and your team decide it’s time to seek external capital. Think of your pitch deck as your ‘presentation card.’ Often, what will determine whether you can sit in front of potential investors is if your deck has a clear and compelling story that can be understood . The presentation decks can also serve as a pre-meeting brief, allowing investors a sneak peek before a face-to-face conversation, or as a discussion tool during your meetings to walk them through your value proposition clearly and concisely. 

A pitch deck serves a dual purpose: not only does it provide investors with an overview of your company, making it easier for them to evaluate the investment potential, but it also helps you, as a founder, as a mental exercise into articulating the key aspects of your startup and pen key information and data about your company. 

The ideal structure 

Again, think of your deck as a story/journey your reader is going through. Throughout the presentation, the key questions the pitch needs to answer are:

• What market opportunity have you discovered? 
• What have you built to tackle it? How does it work, and who is it for? 
• How much are you growing, and will you continue to grow? 
• And why are YOU and your team THE right ones to change that status quo? 

These four guiding questions will frame the structure of your pitch deck .

First, you want to set the stage with your deck's introduction. This encompasses the cover slide and the status quo section. What’s the current landscape, and what isn’t working?

Next, we pivot to introduce your solution—think of it as the story's hero. This is where the narrative takes a turn. We focus on what sets your solution apart, its features, how it generates revenue, and its target audience. 

For seasoned entrepreneurs, this is also the point where we'd highlight any traction gained, demonstrating your understanding of your business's growth trajectory and your concrete plans for expansion.

Then, it’s time to size up the market. You should explore how the target market responds and how big it is—the stakes couldn’t be higher. But that’s not all; your audience will also be eager to learn about the competitive landscape and how you are better than your competitors.

Finally, we reach the climax of the pitch deck. Here we highlight the founding team, your unique competitive edges, or perhaps your innovative rollout strategy. We wrap up this section by clearly outlining your funding needs and providing a breakdown of how the capital will be used.

What should be in a Pitch Deck Presentation?

Many authors, venture capitalists, startup founders, and evangelists have developed various iterations of what they believe are the essential components for successful pitch presentations. There is definitely not one correct answer. However, there are certain best practices and highly recommended components the deck should have.

At Slidebean, we’ve created this visual to show how we visualize the ideal story arc of a pitch deck.

This fits perfectly into the ideal pitch deck structure we tend to use at Slidebean.

Pitch Deck Components:

Very broadly speaking, the key elements that fit this structure are listed below. This doesn’t mean the deck should have no more than 13 slides. Depending on your particular case, many of these sections should be expanded into more than 1 slide. 

• Market Overview
• Product/Features
• Revenue Model
• Go-To-Market
• Market Size
• Competition
• Fundraising/Use of Funds‍

These core sections of a pitch deck are intentionally designed to flow from broad to detailed, starting with the business opportunity and gradually zooming in on why this particular company is poised to fill a gap in the market.

If you're on the hunt for some pitch deck inspiration, check our gallery of successful pitch deck templates right here .

I want to take a moment to re-emphasize that this structure is, by no means, a rule of thumb. Every company has its own story, and whoever is creating the pitch deck will adapt these slides into the order that produces the best possible story, given their strengths. Early-stage startups, who usually don’t have relevant traction, lean heavily on the problem-solution fit, the market potential, and being first to market. More mature companies, in contrast, tend to emphasize their traction, KPIs, unit economics, and how additional funding can accelerate their growth.

Regardless of the size of the company or the milestones to date, the ultimate goal of a pitch presentation is to provide a broad overview of how the startup works, its strengths, and future growth opportunities.

Are there different types of pitch decks?

More than different decks per se, the main factor to consider is that there are different scenarios in which you’ll use a deck, so we definitely need to adjust the narrative to fit these different time constraints and content requirements. While there’s no one-size-fits-all guide to the types of pitch decks, here are some commonly encountered decks:

Elevator pitch deck :

This is a deck that should, as the name suggests, be able to deliver a pitch for 1-2 minutes during an elevator ride with a potential investor - figuratively speaking. Nonetheless, these sorts of decks are highly condensed versions of your pitch. Focus on the most essential information: problem, solution, traction, market, use of funds, and growth. 

Demo day pitch deck:

Usually a bit more detailed than an elevator pitch but still on the shorter side. These pitch decks are common on demo days when many startups present sequentially, and the time limit is sacred.  Here, founders usually have no more than five minutes to present. These pitches are often presented in large auditoriums, and the focus is yourself, so the deck itself should have little-to-no-text and be heavy on visuals to capture your audience’s attention.

Full investor deck:

‍ This is what you normally find when Googling “What is a Pitch Deck” or “Pitch Deck Meaning”. A full investor deck is the archetypical pitch deck and also the most commonly used. Typically, it showcases your company for potential investors to review and assess if it is venture-backable or not. This is a more in-depth look at your startup's aspects, from business model and go-to-market strategy to financial projections and fundraising needs. These decks have between 15-24 slides and are also called “email decks,” meaning they are sent to help you land investor meetings. They can also be used to guide in-person meetings and help you highlight traction and data that would otherwise be trickier to explain verbally.‍

Investor data room :

Beyond a pitch deck, an investor data room includes all the due diligence materials of a startup as the closing of an investment approaches. It goes deeper than the pitch deck, including crucial documents that confirm your company’s credibility and back up the claims made in your presentations, particularly regarding your financials. This setup is particularly valuable during acquisitions, as it allows investors to verify the essentials like legal structure, contracts, stock vesting agreements, trademarks, and financial records. For more information on this topic, you can check this article .

Key components for a solid pitch deck

• Good Story Structure - Storytelling Arc: In pitch decks, the order in which you present your information is crucial—almost as critical as the content itself. Your information should follow a logical order that paints an overall business picture and has a story arc that makes sense. Most storytelling techniques in public speaking also apply to narrating your business story.
• Easily Understandable: This point goes hand in hand with the structure and order of the deck and, honestly, is quite obvious. Readers need to understand your company and the deck, regardless of them being unfamiliar or unrelated to your industry. The typical trap in which many fall is getting too technical and using jargon that many of us simply - don’t understand. Try to tell the story clearly, compellingly, and concisely so that anyone* can understand the deck and get excited about your company. 
• Human-Centered & Relatable: It’s tempting to focus too much on the solution you created and give lengthy explanations of your product’s super cool features. The reality is that the best business idea is meaningless if it doesn’t solve a genuine human problem. The deck needs to convey that there is a clear problem/solution fit. Make things relatable by providing proof of the user's pain points, quantify the problem, and mention how your solution improves their lives - and why your team is the only one that can do it. If your audience can’t relate to the problem, convincing them of your solution will be hard.‍
• Compelling Visual Resources: While your presentation's content is vital, your slides' visual look is critical in engaging your audience. People get bored quickly, and a visually dynamic presentation can help you maintain their interest. We process images much more efficiently than text; use this to your advantage by crafting visually striking slides that enhance your message. And please, remember that this is not a business plan. You shouldn't have everything in your deck. This is a high-level document that has to paint a solid picture of your company. There will be a time and place to deep dive into different areas of the company; the slide deck is not the place.
• Traction-Oriented Slides : If you have the traction, brag about it. Results and actual data tend to be more relevant than anything else. They demonstrate you’ve found or started to find product/market fit, and that your addressable market has been identified and defined. Nothing gives you more credibility than actual, measurable success with paying customers. Bonus points: you must be prepared to discuss these metrics and unit economics once you present them, so make sure you know and understand them. 
• A Healthy, Exponentially Growing Business: The simple (and hardest) truth of crafting a solid and compelling pitch deck is that it depends on your company’s performance. Revenue-generating businesses, low-churning products, exponential and sustained growth, and consistent usage… these are the things that investors are looking for, and that will charm them. The reality behind the startup fundraising world is that investors want a 10x return for their investment. Despite the reputation of being risk-takers, they ultimately look for their investment to yield results. 

A pitch presentation is valuable for founders and investors to assess collaboration opportunities. A solid deck can take you really far, and a deck full of red flags can deter you from even having the opportunity to pitch in person to investors. It is a good exercise because it forces you to do a conscious exercise to articulate your story in a compelling manner, as well as a format that is compatible with the majority of investors around the world. By no means is it an easy task, but the exercise of writing it will help you understand your company from an external perspective and force you to understand key aspects of the narrative you have: growth, metrics, solution, problem, etc.

I hope this article has clarified what a business deck is and the components of a 5-star deck. 

For more insights, feel free to explore other articles on our blog about pitch deck basics.

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How to Create a Pitch Deck (and the 10 Slides You Need)

Table of Contents

In the high-stakes world of startups, a pitch deck presentation is often the deciding factor for securing investment, whether in high-pressure situations like Shark Tank or pre-seed pitching rounds. With limited time to make a first impression, the quality of your pitch deck is crucial in leading to that all-important follow-up meeting with investors or VCs.

In this article, we’ll guide you through how to create a pitch deck and the ten essential slides you need. We’ll also explain what makes a good pitch deck (including examples), the 10/20/30 rule, and how to avoid common mistakes.

Success in entrepreneurship isn’t just about hard work, luck, and timing. It’s also about successfully convincing others to invest in your vision, whether you’re seeking funding, advice, mentorship, or partnerships. A great pitch deck will be your essential tool in persuading investors. Let’s get started!

What is a Pitch Deck?

A pitch deck is a slideshow presentation that succinctly conveys your business idea, market opportunity, and value proposition. Startup founders and entrepreneurs commonly use them to present their business ideas, products, or services, also known as a business or investor deck. It is necessary in securing funding, attracting partnerships, and closing deals.

With a concise format of 10 to 20 slides, this visual tool effectively conveys a business idea and its potential to help entrepreneurs connect with investors, clients, or partners. Suppose your pitch catches the interest of potential investors. In that case, there will likely be an in-depth next meeting (i.e., the start of the actual pitching process).

💡 The most common formats for pitch decks are PowerPoint slides, Google Slides, or Apple Keynote presentations.

Purpose of a Pitch Deck

The purpose of a pitch deck is to clearly and quickly communicate your business’s potential. Used in fundraising pitches, idea support, and forming strategic partnerships, it provides a visual snapshot of your business idea and its market viability.

Pitch decks are not only used by startups but also in a variety of other settings. The structure of your slides should enable potential investors to grasp your business idea’s potential quickly.

Types of Pitch Decks:

• Branding or marketing plan
• Fundraising
• Film & TV

The 10-20-30 Rule for Slideshows

The 10-20-30 rule, coined by venture capitalist Guy Kawasaki, offers a structured approach to creating effective PowerPoint pitch decks. This rule is a favorite among startups but applies to all types of presentations. It includes:

• Keeping to just 10 slides.
• Limiting the presentation to 20 minutes.
• Ensuring a font size of at least 30 points.

However, sticking to 10 slides isn’t always the optimal approach for everyone. As David from NextView VC reminds us, it’s crucial to present in a manner that feels authentic to you. Treat pitch deck templates as flexible starting points, and tailor them to highlight the uniqueness of your startup.

What should be in a pitch deck

A pitch deck should concisely outline your business idea, market, strategy, finances, team, and funding needs in an engaging story. You should use between 10 and 20 slides depending on your needs and audience.

In the next section, we’ll guide you through creating each slide.

The 10 most important slides in an investor deck:

• Business overview: A brief introduction to the business, including the mission and vision.
• Problem statement: Identify the problem or need in the market the business intends to solve.
• Solution slide: The product or service offered by the business as a solution to the identified problem.
• Market size and analysis: Information about the target market and industry, including size, growth potential, and customer demographics.
• Product and business model: How the business plans to make money, including the product and pricing strategy.
• Go-to-market plan: The approach to promoting the product or service and acquiring customers.
• Competitors: A look at the competitive landscape and how the business differentiates itself from competitors.
• Financials: Financial projections and current financial status.
• Team: Information about the key team members, their roles, and their experience.
• Ask: The specific funding request and how it will be used to grow the business.

Now that we’ve covered the basics, we’ll move on to how to create a pitch deck.

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How to create a pitch deck

We’ll take a step-by-step approach to making the essential 10 slides in a pitch deck. It will cover the most critical aspects of your business idea and pitch presentation. You may add more slides as you go, but let’s start by looking at each of these 10 slides, their purpose, and what information should be included.

Slide 1: Business overview

The first slide of your pitch deck will set the tone for the rest of the presentation. The business overview (title slide) should briefly capture the core of your idea and stand out to investors.

• Include your logo.
• title slide
• Name of your idea, business, or startup.
• Summarize your concept into a catchy headline.

Slide 2: Problem

Use this slide to lay the groundwork of your pitch by focusing on the problems or pressing needs that your business addresses. Highlight the market gap and illustrate why it’s an important opportunity.

• Present the problem your business solves in the form of a problem statement.
• Emphasize its relevance to your audience.
• Back up your points with solid data like market statistics or instances of current inefficiencies.

Slide 3: Solution

The solution (or value proposition) slide should address each problem mentioned in the previous slide. There could be many ways to solve a problem, so clarify how your solution benefits your target segment.

• The value proposition of your product or service.
• What sets it apart from competitors.

Slide 4: Market size

This slide should provide a clear picture of the market analysis and landscape based on your research. Illustrate the scale of the market you’re targeting or part of, demonstrating growth prospects and business opportunities. Key points to include:

• Break down the market opportunity into TAM, SAM, and SOM.
• Note any important market trends.
• Use visual aids like charts or graphs to effectively depict market size and trends.

Slide 5: Product & business model

Summarize your product and business model in this slide to show how you will make money, scale, and be profitable.

• Highlight your product’s main features or services.
• Add visuals like screenshots or images for clarity.
• Detail your revenue streams, cost structure, and pricing strategy.

Be ready to explain any challenges within your business model and your solutions.

Slide 6: Go-to-market strategy

The go-to-market (GTM) slide outlines your strategy for entering the market and acquiring new customers. Explain how you will distribute your product or service and reach your target audience.

• Outline each phase of your GTM strategy.
• Define your ideal customer or buyer persona and how you provide value to them.
• Explain your sales and marketing approaches to reach customers.

Having a good idea or product isn’t enough to convince investors. They need to know if you have a viable, thought-out strategy to reach and serve the target market.

Slide 7: Competitive analysis

Demonstrate your understanding of the market and the competition in this slide by providing data and market research. Offer data-driven research to map out the competitive landscape, including:

• Identification of major competitors and alternatives.
• Specify your unique selling proposition (USP) and competitive advantage.
• Strategy and positioning against competitors.

Be straightforward in this slide and reassure investors that you are aware of your competition and have a plan to achieve and maintain a competitive edge. You could mention potential challenges, risks, or disruptors.

Slide 8: Team

Many investors often consider the team behind a startup as one of the most critical factors in their decision-making process. A study done on over 21,000 startup founders suggests that the founder’s personality – or the combined personalities of the founding team – is paramount to entrepreneurial success.

• Include all founders, management, and advisors.
• Roles and responsibilities.
• Highlight key skills and relevant experience.
• Mention any meaningful connections.

The team slide has to instill confidence in potential investors that this is the right team for the job, even if you are a solo founder.

Slide 9: Financials

This is a critical slide where investors may spend the most time reading to get a glimpse into the business idea’s financial feasibility and potential return. Describe how you plan to generate revenue and your pricing strategy. Each startup will show different financial figures based on their stage.

Basic financial data:

• Income statement
• Sales forecast
• Expenses and burn rate
• Profitability
• Market size (Total Addressable Market, Serviceable Available Market, Serviceable Obtainable Market)
• Projected revenue growth for at least three years.

Other KPIs you may include:

• Customer acquisition cost (CAC)
• LTV/CAC ratio (indicates how sustainable the business model is)
• Customer growth

Coming up with these figures demonstrates your financial acumen and your understanding of the key metrics that drive business success.

Slide 10: Ask

The last slide should wrap up the pitch with a snapshot of your current standing, any accomplishments, a timeline, and the use of funds.

• The current state of affairs (growth, market share).
• State the amount of funding needed and how you plan to use it.

Investors want to know if your startup/idea is worth investing in, so show them evidence of progress, past successes, or the potential for future success.

What makes a good pitch deck?

A good pitch deck gets your point across to investors and captures their attention. Successful pitch decks are clear, focused, and persuasive. Many investor pitch decks follow a similar structure because they give investors a snapshot of a business’s investment potential.

These are traits of a good pitch deck:

✅ Concise and clear, without fluff or distracting details.

✅ Focused on telling the story of the startup/idea and its potential.

✅ Structured with a logical flow. Each slide supports the overall narrative.

✅ Persuasive , backed by data, research, and appropriate graphs and charts.

💡 Save time by using an AI pitch deck presentation maker like SlidesAI

Best pitch deck examples

Here are some of our favorite pitch deck presentations. The best pitch decks balance detailed information with simplicity. Take a look at these pitch deck examples across different stages of funding:

Airbnb pitch deck (Pre-seed)

LottieLab pitch deck (Seed)

Copy.AI pitch deck (Series A)

Wanderlist pitch deck (Series B)

Crunchbase pitch deck (Late stage)

💡 Check out more free pitch deck templates here .

Top 3 mistakes to avoid with your pitch deck

These common mistakes can diminish the impact of your presentation. Strive for a balance between thorough information and simplicity for maximum impact.

Mistake 1: Overemphasizing aesthetics

Overdesigning your slide deck can detract from your core message while pitching. In most cases, it is safe to leave out PowerPoint animations and excessive graphics. Use brand colors if possible; any image, graph, or chart you include should directly support your narrative.

💡 Pro tip: Maintain a consistent visual theme and leave out flashy design elements.

Mistake 2: Overloading information

It’s natural to want to share a lot of information on each slide, but doing so can make it harder for your audience to tell what’s important. VCs hear hundreds of pitches each year – you need more clarity in your pitch to catch their interest within your allocated time. Focus on the key information and overall structure of the pitch deck presentation.

💡 Pro tip: Prioritize clarity and conciseness to make a lasting impact.

Mistake 3: Lack of personalization

Pitch deck templates are a great starting point, but remember to tailor your pitch and content to your audience. Investors differ in their interests and priorities. Understanding what your audience value can significantly improve your pitch’s impact.

💡 Pro tip: Find out what resonates with your audience and include or address them in your deck.

• No design skills required
• 3 presentations/month free
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A thoughtfully prepared pitch deck is essential for securing investment. View your pitch deck as a brief yet compelling introduction to your startup’s potential, aiming to secure further discussions and, ultimately, funding. By adhering to the 10-slide structure recommended in this article, you can effectively convey your business vision, introduce your team, emphasize your market edge, and outline your financial forecasts.

Organize your slides to ensure your business concept is easily understood. Be succinct and clear, and align your content with what investors typically seek. Steer clear of common pitfalls like cramming slides with information or not customizing your deck to align with investor interests. Wishing you success!

Frequently Asked Questions

Is a pitch deck the same as a business plan.

A pitch deck and a business plan are not the same. While a pitch deck visually presents key aspects of your business idea, a business plan is a comprehensive written document that outlines all aspects of your business. A pitch deck can summarize your business plan but cannot replace it.

What happens after a successful first pitch?

Pitch deck guides often focus on the initial meeting with venture capitalists, but that’s just the start. Investment decisions involve multiple meetings, due diligence, negotiations, and paperwork. As NextView VC’s David Beisel puts it, “The purpose of all venture capital meetings is to get another meeting.” Read more about what to expect after a successful first pitch .

What about other slides, like the traction slide?

Traction slides are to showcase proof of any progress, achievements, and market acceptance. For early-stage startups, including pre-seed, traction might not necessarily mean revenue. It can be any evidence that validates your business idea and market demand, such as user sign-ups.

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What Makes a Great Pitch

• Michael Quinn

It’s all about reading the room.

A good pitch is a balancing act that can be adjusted to the currents in the room. A recent survey of HBR readers found — at least in this community — how important it is to understand not just what you are pitching, but who you are pitching to. The reason? The more senior your audience, the less you should rely on your deck and the more you should expect your pitch to be a conversation, showing your team’s authentic passion for the challenge or problem and their resilience for solving it creatively, together.

Pitching for new business is a make-or-break moment for many teams. You want to win the pitch, and so you develop a detailed slide deck, tout your credentials, capabilities and successes (case studies), and select your strongest presenter – possibly the leader of your team or company — to do all the talking. Right? Wrong.

• MQ Michael Quinn is the founder of Minor Nobles, the NYC-based consultancy offering workshops, webinars, rehearsals and 1:1 training to help teams and leaders update their behavior to win more pitches for new business and investment. He is also a faculty instructor for the Association of National Advertisers and host of the podcast, “Own The Room,” where top executives discuss their own experiences pitching and what they wish people would do more often, or avoid altogether, in pitches to them.

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How to Make a Successful Business Pitch: 9 Tips From Experts

You’ve just had your lunch, and you’re about to get back to work. 

While making your post-lunch tea (or coffee), you can’t stop thinking about being your own boss. 

You wonder if it’s about time for you to turn your side hustle into a full-time business and become an entrepreneur. 

Or perhaps you want to propose the idea of a four-day workweek to your CEO. 

If you want to introduce investors and prospects to your business idea and convince them to take the plunge with you,  you need a strong and persuasive business pitch. 

How to create a persuasive business pitch according to experts 

The good news — it’s possible to craft a convincing and successful business pitch. 

Even better news: This Piktochart business pitch guide shows you how. 

Grab your drink of choice and take notes as we explore the different ways to pitch business ideas (from a sales-style elevator pitch to an innovative workplace pitch), as well as understand what makes a great business pitch. You’ll also get a glimpse into our business pitch templates, and learn expert advice from those who have pitched their way to success (and failure too). 

You can also watch the video below if you don’t have time to go over this guide. It’s also easier to follow along if you sign up for a free Piktochart account and edit the templates yourself (learning by doing).

What is a business pitch? 

A business pitch is a presentation of a business idea to a group of people who can help turn your idea into a reality.

You can pitch to: 

• Investors who can help fund your idea
• Potential customers who will pay for your product or service
• Advocates who will support your idea

In some cases, a business pitch doesn’t have to be all about presenting a new idea. You could be asking for more funding or continued support for an already established business venture. 

Whether through an investment, purchase, or advocacy, a business pitch becomes successful if you can convince people to believe in your idea or pique their interest and get them to learn more. 

Now that you understand what a business pitch is, let’s take a closer look at the different types of business pitches. 

Types of pitches in business

Your business pitch can be narrowed down to the following five types of presentations: 

1. Investor pitch

In this type of business pitch, you present a  persuasive presentation or pitch deck to a group of potential business partners and/or investors. 

Sign up for a free Piktochart account to get started on creating professional-looking pitch deck templates that you can edit in minutes.

An investor business pitch should typically last for 45 minutes . The best practice for this type of pitch is 20-30 minutes of presentation followed by discussion or a Q&A afterward.

Alternatively, business pitch competitions follow a different best practice. These presentations should last around five to 10 minutes and focus on pitching to investors.

Lastly, the most stringent type of business pitch is most commonly referred to as an ‘elevator pitch’, and should only last around 30-60 seconds.

Let’s dive in so you can learn how to make the perfect business pitch!

2. Sales pitch 

The goal of a sales pitch is to answer the question “What’s in it for me?” from the lens of the potential customer. 

The best and most effective salespeople can make a sales pitch in as short as one minute. Also known as the ‘ elevator pitch ‘, this type of business pitch should be able to be delivered in a single elevator ride (30-60 seconds on average). In this format, a short sales pitch should include four key components:

• Your unique product name and category
• The specific problem you are trying to solve
• The innovative solution you offer
• the unique selling point of benefit to your solution

3. Product pitch 

A product pitch is similar to a sales pitch, however, the spotlight should be on the product and/or solution itself. 

For example, a sales pitch for an email automation software will highlight one or two of its benefits. Meanwhile, a product pitch of the same automation software will focus more on its features, how it works, and how you can integrate the software into your existing setup. 

In a product pitch, you should aim to:

• Explain your product or offering clearly and concisely
• Identify and address the target audience and/or industry your product supports
• Specify the problem the aforementioned faces and how your solution can solve it
• Provide a realistic example of your solution in action
• Make sure to use accurate facts backed up by relevant and recent data

4. Job pitch 

If you’re applying for a job or internship and you’re wondering how you can stand out from the crowd (consisting of your peers and other qualified applicants), consider pitching yourself to a prospective employer. 

Applying the same logic used for a sales or product pitch deck; sell yourself!

A job pitch or personal summary pitch should be concise, personalized, and consistent. In a job pitch you should include:

• A brief introduction to you
• An explanation as to why you’re a great fit for the company and role
• Relevant experience and achievements
• Your goals and career aspirations

“It’s not about bragging or showing off — it’s about giving the other person evidence that you can actually do what you say you can do,” assures Starla Sampaco , TV news anchor at KCTS 9 and founder of Career Survival Guide .

5. Workplace pitching 

Do you have an idea or initiative that will help your colleagues and help boost the company’s profitability?  Pitch it internally within your workplace, to your team or boss! 

For example, you can pitch a  remote-first culture  or the four-day workweek to your HR, and/or the rest of the leadership team.

Another workplace pitch example? Maybe you might want to propose the creation of a new role in your team which can help advance your career and address a challenge in the organization at the same time. 

To do this, simply create a pitch deck including your main points, the benefits, and proposed next steps to turn your idea into a reality. Piktochart’s workplace pitch decks can help you get your point across through our workplace templates.

The structure of a successful business pitch 

If creating a business pitch sounds intimidating, the team at Piktochart has your back. 

You can address this worry by making sure that you have a business pitch structure that is sure to succeed, using our tips & templates. 

When you have a formulated pitch deck structure, template, and agenda, you’ll know exactly what you’re going to say next, taking the bulk of the stress out of presenting. Additionally, these best practice presentation structures make your business pitch more memorable to your audience and leave a lasting impression. Statistically, it turns out that people retain structured information up to  40 percent more accurately  than information presented in freeform. 

The WHAC Method

Whether you’re pitching to a group of potential investors or you’re selling real estate, use the WHAC method when structuring your perfect business pitch. 

The WHAC method is introduced in  The 3 Minute Rule   by Brandt Pividic, an award-winning film director and television producer. He wrote the book to detail his experience and tips as he made hundreds of pitches in Hollywood. 

This well-known WHAC method stands for: 

What is it and what do you offer? 

You start your business pitch by answering the questions: what is it, and what do you offer? 

At this point, you share your business plan and quickly outline the problem and solution you offer. For example, let’s say that you want to pitch the idea of having a UX researcher on your product team. 

You list down existing problems and challenges that your team and/or organization are currently experiencing without a dedicated UX researcher. Afterward, you propose your solution — hiring someone who can step in and do user research. 

How does it work? 

Next, explain your proposal. Provide a quick summary of the benefits of your solution. In our example, share how the UX researcher will help the product team accomplish its objectives.

It can be tricky explaining how your business idea works. Figuring out how to deliver this information in an entertaining and simple manner can turn potential investors into partners, as we’ve seen from some of the best startup pitch decks .

Since you don’t have much time and attention spans are short, the key is to boil down how your idea works into a few key points. Explain how it works from a high-level overview and weave this in as part of your compelling story.

Are you sure? 

Once you have provided the solution, the people listening to your elevator pitch are likely saying to themselves, “will it really work?”

This is the point where you have to provide solid proof in your pitch. You can use testimonials, a short case study, or statistics.

You should also mention financial projections in order to leave a positive impression. If your manager or potential investors will provide funding for your idea, they’ll want to know what the ROI is.

Can you do it? 

The final part of your pitch should answer this question.

Now that your audience has heard you talk about the problem, solution, and proof that it works, you need to show them how you’re going to implement the solution. Think of this point as the “actionable” part of your pitch. You can even provide steps to break down how this can be achieved in a certain timeframe.

“Show how you have thought about how to turn your idea into a commercial outcome or true partnership. This is really an opportunity to start or continue building trust and showing that you care about creating real value for the people in the room is the best way to put you on the right foot,” shares Michael Rosenbaum , CEO of Spacer ,  one of the biggest parking marketplaces in the U.S. 

Like any good sales pitch, you need to show how achievable the results are. At this particular stage, you need to tie in any additional information to show what resources or specific and unique skills are required to make it happen.

Being transparent about what’s required can build trust with potential investors.

How to persuade your audience with your business pitch 

Now that you know the best practice structure of a successful business pitch, take note of the following tips to help make your business pitch more interesting, relatable, and most of all, convince your audience to say “yes”. 

1. Understand what your audience wants from you 

It’s standard advice across all facets of industry to “know your audience”.  

However, if you’d like to become better at your business pitches, go the extra mile by understanding what your audience wants from you. 

There’s a  difference between understanding and knowing  your audience. Instead of just  knowing  where your client comes from, try to  understand  their pain points, goals, and motivation. 

How do you do this? 

Talk to them in advance, read about the things they publish online (tweets, blog posts), and understand what excites them. By doing so, you’ll be able to tailor your business pitch to their needs, wants, and preferences. 

For example, if you’re pitching to potential clients and investors who are eco-conscious at the same time, it makes sense to highlight how your idea can positively impact the environment. 

Stephen Keighery , CEO of Home Buyer Louisiana and Founder of Bald Eagle Investments USA, shares this tip when it comes to customizing your pitch to your audience: 

“Learn ahead and research about the company or the client you’ll be pitching to, just be sure that every information you obtain is for public knowledge. You can also observe their behavior and their words during the transaction; and perhaps while pitching, use the jargon they use to establish connection and a favorable impression to them.”

2. Have your elevator pitch ready 

Imagine this. You just bumped into Mark Cuban of Shark Tank at the airport lounge, and you can’t believe that you’re sitting next to him! He looks at you and asks you about yourself and what you do. 

This is when you need your elevator pitch handy! 

The Asana team recommends the following  elements of a good elevator pitch : 

• Introduction
• Value proposition
• CTA (call to action)

You don’t have to follow the exact formula. You can mix it up based on the situation, your personality, and the audience you’re pitching to. 

It’s also worth noting that you might not immediately notice the benefit of your elevator pitch.  Think of it as an opportunity for you to make a great first impression. 

3. Use visual aids

If you have the chance to present beyond the elevator pitch, you should never pitch with a presentation that’s filled with texts, numbers, or endless rows of data. 

As humans, our  brains are hardwired to love visuals   — from photographs to infographics to icons. 

When pitching an idea, product, or service, get your audience’s attention (and support!) by telling a story visually and adding a bit of creativity to your PowerPoint slides. 

Images trigger empathy  which in turn can make your audience understand your pitch better. 

The more they understand your idea, the greater the likelihood of angel investors, venture capitalists, and potential customers supporting or advocating for you. 

Another added benefit is that  visuals can elicit emotions  and emotions play an important role in decision-making. 

Watch these 10 legendary pitch decks for visual inspiration.

4. Explain your business model clearly

When pitching to investors, imagine them asking, “what’s in it for me?”. 

After learning about how your idea can help solve a problem, they’re interested in how you’re going to advertise to your target market and generate revenue consistently. 

Johannes Larsson , CEO of  Financer.com  explains that being able to articulate their business model was what made them successful in getting business partners on board. 

“We were relatively unknown in the industry, so it took us quite a few tries before we signed our first deal. After that, however, things became much easier — not just because we were building up a name for ourselves but also because we improved our approach. We learned that being able to clearly explain our business model was the key to earning potential partners’ trust. Once we mastered that, we focused on providing proof of fruitful partnerships. It was obvious that this information was what our affiliates cared about, so we made sure to gather evidence of our success and present it in every pitch.”

5. Weave your passion or story with your pitch

Your business pitch doesn’t have to sound like you’re reading it straight from a script that someone else wrote for you. 

When appropriate, add a bit of your personal touch.  In short, humanize your pitch and slide deck. 

It will not only improve your relatability factor but also make you feel less nervous. After all, you’re talking about something that you’re passionate about. 

Take it from Debbie Chew, an SEO Specialist at  Dialpad .

“As part of my hiring process, I had to pitch a marketing campaign idea. I started brainstorming a list of potential ideas and their projected impact to decide which one to go with. While doing this, one idea kept coming back to me, and I realized I was most passionate about pitching a campaign related to video meetings. People now spend so much of their time in video meetings, but how much time? And how can we have better meetings? So I built my pitch around this concept and really enjoyed pitching my idea (which also helped me feel less nervous),” shares Chew.  If you can share a personal story or something you’re passionate about in your pitch — while also tying it back to your audience — they won’t forget it. And yes, I got the job!” 

6. Put the spotlight on benefits

Once you have your audience’s attention, circle back to how your product or service will address customer needs and benefit business partners. 

For  Carsten Schaefer  of  Trust.io , it boils down to being able to share the benefits of your product or service from the get-go. 

“When I first had to get funding for my product, I had to deliver a sales pitch in front of a board of investors. It didn’t succeed, and I learned a lot from it. “Investors want cold, hard facts and the benefits to the end-user. In the end, they want to see if it makes money for them or not. I’m glad I failed because I learned that for an effective sales pitch, you really need to put yourself in the shoes of someone thinking about profit and pure common sense from a business perspective.

7. Highlight why you’re different from the competition

Your business pitch is also an opportunity for you to explain what sets you apart from other businesses or organizations, and essentially explain your unique selling point. What makes your idea different? Why is your business model unique? 

It also helps to address relevant competition head-on in your pitch. For  Brogan Renshaw  of Firewire Digital, this tactic shows clients and investors that you’re an expert on what you are talking about, giving them confidence in your offering.

“I notice that this is a part of my business pitches that completely wins the client over because it answers their questions and concerns on the market position of competitors,” says Renshaw. 

8. Share the story behind your team

Investors and business partners are also curious about the people, employees, as well as the team behind your idea. When creating this presentation slide in your pitch deck, don’t forget to include information highlighting your team and each team member’s relevant skills. 

“Investors want to know whether the founders have worked together before, if your startup’s early hires have complementary skill sets, and whether you’ll be flexible, open-minded, and willing to embrace different perspectives, “  writes  Lauren Landry ,  associate director of marketing and communications for Harvard Business School Online.

9. Have an impressive one-pager

As its name implies, a one-pager is a one-page document outlining your business plan and mission. Think of it as a business brochure . With Piktochart’s online brochure maker , you can easily create one within minutes.

Imagine that an investor or client is too busy to listen to your pitch, you can simply email or hand out your one-pager; your entire business pitch in an easy-to-digest format.  

According to Greg Cullen , Sr. Account Executive at Dialpad, your one-pager should have these three components: 

• What is the business pain?
• How the solution you’re positioning can solve said business pain
• The value of the solution accompanied by the resulting positive impact by moving forward with the platform

“This one-pager condenses everything that is important succinctly into an easy-to-digest easy to digest format for everyone to read – and it ensures that all parties are on the same page. And most importantly, this can be used by the champion you’re working with to sell this internally, whether it’s to the CEO, procurement, etc. The better you make this one-pager, the better the result you’ll have,” recommends Cullen. 

Get funding, win clients, and gain support with Piktochart’s pitch deck creator 

While it may be nerve-wracking, particularly if it’s the first time that you’re creating a business pitch, use the expert tips above as your guideposts for a successful pitch. 

You’ll eventually find your very own unique style and approach to business pitching as you do it more frequently.

If you need help creating any type of business or personal pitch deck, create your pitch deck quickly with Piktochart’s pitch deck creator. The first step is to get your free Piktochart account .

Want additional insight on how to better prepare and deliver a business pitch that you’ll be presenting online? Go to our guide to stress-free, engaging Zoom presentations .

We’re rooting for you and your business!

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How To Effectively Pitch Your Ideas In 6 Easy Steps

A successful pitch grabs attention, gives a crystal clear picture of your idea, and ends with an irresistible call to action.

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Anyone can come up with an idea. But, the winners in business and life are the ones who can effectively get others onboard and execute. 

Studies show that the top 20% of salespeople make 80% of all sales! 

The difference between these ultra-successful sellers and the rest is not innate talent or natural-born selling skills—they’ve practiced the art of pitching. 

No matter what you’re selling, you can master your personal or business pitch with this step-by-step guide.

What is a Pitch?

A pitch is a short, compelling presentation that answers the questions:

• What do you have to offer? 
• Why should a customer buy your product or service? 
• Why should an investor or business owner take a chance on you?

A successful pitch is like your verbal business card—it says what you have to offer in a nutshell and is appealing to listeners. Pitches are inherently persuasive but shouldn’t feel pushy, sleazy, or desperate. Instead, pitchers can use their charisma and enthusiasm to make a stellar case for why their idea is better than the rest. 

Pitches come in many forms:

• The Sales Pitch : The most common pitch type is a shortened sales presentation where a salesperson convinces a customer to buy their product or service. Think of a consultant, an insurance salesman, or a grocery store sampler trying to get you to make a purchase. 
• The Business Pitch : A business pitch is a presentation of a startup idea or existing business to investors who may invest capital in improving or fundraising the business. The TV Show Shark Tank features aspiring entrepreneurs’ most notable business pitches. 
• The Idea Pitch : This generic pitch can be as formal as a business pitch or as casual as a meeting presentation. Essentially, someone convinces an audience to buy into or implement their idea. For example, a marketing employee may present an idea for improving their social media strategy to their colleagues. 
• The Elevator Pitch : You can shorten any pitch to a 20-30 second speech you can communicate during an elevator ride. An elevator pitch is designed to be as short and sweet as possible. It could explain what you do, what business you are starting, or how you plan to save the world. A good elevator pitch should be so compelling that a person wants to hear more after the figurative elevator ride. 

Watch our video below to learn how to sell from Mark Cuban’s INCREDIBLE sales pitch:

What Makes a Successful Pitch?

A successful pitch grabs the attention of your listener, gives them a crystal clear picture of your idea or concept, and leaves them with a call to action that they cannot resist. This is about persuasion—why should this person choose your solution to a problem compared to others? 

There is a common myth that entrepreneurs and salespeople are born with a natural talent for selling. In reality, selling is a people skill, just like telling a story or starting a conversation. With the right tools and practice, anyone can learn it! 

How to Pitch Ideas in 6 Simple Steps

The perfect pitch uses concise language and juicy details to explain a problem, present your solution, and offer an irresistible call to action. Here’s how to do it:

Step 1: Start with a problem or story

Scientists found that people make a snap judgment of you within 1/10 of a second . Thankfully, you can take a bit more time to grab your prospect’s attention and make them eager to hear more. Think of these first thirty seconds as your pitch’s first impression . Instead of going in for a handshake , your magnetic opening lines should make the audience’s ears perk up. 

A great pitch starts by addressing a pain point. A pain point is a persistent customer problem or an unmet need that needs to be satisfied. 

The world is full of problems. The most impactful and successful people are on a mission to solve them. When thinking of your pain point, ask yourself:

• What problem does your product/service/idea solve?
• Who feels this pain point?
• Why does this pain point matter to your audience? 

There are two main ways you can make this opening: create a pain point statement or tell a story that reveals the problem. 

Option 1: Write a pain point statement. 

The simplest way to open a pitch is with a 1-3 sentence statement highlighting the pain point. Marketers and copywriters use the P-A-S formula to describe a pain point briefly:

• Problem : Present the issue in the customer’s or audience’s language, so they know you understand them. For example, developers need to know the common coding terms, while a security brand should use up-to-date security lingo that their customer understands.
• Agitate : Use emotion to remind the audience just how bad the pain point is. 
• Solution : Paint a picture of how your solution (product, service, or idea) can solve the problem and improve their lives.

For example, consider you are a personal development or life coach . Instead of a lackluster statement like “I am a life coach that helps people improve themselves,” you can pitch your coaching services with the P-A-S formula:

• Problem : “When you’re feeling like you’re lacking purpose, motivation, or direction, it can be hard to enjoy life and reach your goals.”
• Agitate : “You might feel completely stuck or lost and unsure how to get where you want to be.” 
• Solution : “My life coaching services help inspire and motivate people to get back on track so they can create the life of their dreams.”

Action Step: Write your opening lines using one of these templates and the P-A-S formula. Remember to phrase your pain point to make it relatable and relevant to your audience. Use a highlighter to point out your Problem, Agitation, and Solution. 

• “For years, [customer demographic] has struggled with [pain point]. Our product fixes that by [how it solves the problem].”
• “If you’re tired of [pain point], it’s time to level up and [solve pain point]. We help people [core offering].”
• “Finding the perfect [product/service] can be stressful. Hunting down all the options and reading reviews takes forever, and you have to pay a steep price tag. Our [solution] streamlines the process, so you get the quickest, best deal possible.” 

Option 2: Tell a story that demonstrates the problem

If a direct pain point statement isn’t your thing, another way to present a problem is with a story or anecdote. Most of the 495 Shark Tank pitches we analyzed included an inspirational story about the company or the entrepreneur. 

The human brain is naturally intrigued by stories. Stories create a culture and a sense of belonging. Most importantly, scientists have found that stories build human connections . 

A relevant personal anecdote is a powerful opportunity to make yourself more authentic and relatable. This can help your audience feel connected to your product or idea. When including a story, remember to:

• Highlight the pain points : The key purpose of an anecdote is to emphasize how your idea solves the pain point in real life . Use language that aggravates the target customer’s problem. For example, “It was frustrating to have all my to-do lists scattered around on different papers and apps. I couldn’t keep it organized! That’s why I finally invented this all-in-one productivity system for busy people.” 
• Keep it relevant : Your pitch story can be somewhat personal, but keep it on track. It’s most important for it to be relatable so that it builds the connection you’re seeking with the audience. The story must be relevant to the business when pitching to potential investors. Write it out and trim any details that aren’t specifically relevant to the pain point and the business solution.
• Keep it brief : A pitch story should be short enough to tell in 2 minutes or less . It may be longer than a pain point statement, but it should still be fast-paced enough to keep your audience’s attention. Don’t tell your whole life story. Summarize the big picture and get straight to the main point.

For example, this Shark Tank pitch from entrepreneur Dave Vasen includes a powerful storytelling element. His app, Brightwheel, solves the problem that parents don’t know how their kids spend their days at daycare. Are they learning? Are they behaving? His presentation features cute videos of kids from the app and a relatable story about why parents want to figure out what their kids do all day. 

He makes it personal by showing how he can see what his little girl Serena is doing throughout the day thanks to the app. In the end, Vasen got a double Shark deal with Mark Cuban and Chris Sacca, investing a total of $600,000 for 6.67% equity. Obviously, that personal story worked! 

Pro Tip : As you introduce your pain point, use this opportunity to showcase your awesome first impression . People with the body language of a winner tend to be more likable and competent right off the bat. Remember to:

• Make eye contact
• Show your hands
• Give a wave
• Genuinely smile
• Stand up straight
• Slightly expand your chest

Step 2: Share a concise and clear value proposition 

Your value proposition is the make-or-break point of your pitch! Once you’ve hooked them, it’s time to share an outcome-focused statement highlighting your offer’s benefits. This is often called a UVP or unique value proposition. 

A unique value proposition is a 1-2 sentence statement that explains what differentiates your business from the competition and makes your product or service the absolute best option.

A value proposition summarizes why they should choose you. Ask yourself:

• What value does your offering add to their lives?
• Why is your idea/product/service better than competitors? 
• What specific pain relievers does your idea offer to solve the pain points?
• What would the prospects gain from your offering? 

For example, this fifteen-year-old entrepreneur and his dad on Shark Tank wow the sharks with their unique value proposition for Touch Up Cup. They knock the entire pitch out of the park, but the value statement sticks out most initially. Notice how their pitch merges parts one and two so that the pain point threads straight into the value proposition. 

Open the video in an adjacent tab and follow along as we highlight their specific tactics:

• “Does your paint closet look anything like this?” [He pulls the blanket off of a messy paint can demo] *Presents the customer problem*
• “If so, you have half a dozen gallon cans with just this much [small hand gesture] paint. We went to open just a few cans, and Oh! The rust, the clumps, and smell.” *Agitates the problem*
• “We looked at each other and said, ‘There has to be a better way!’ So that’s why I invented the patented Touch Up Cup for paint: the most innovative solution to all your pain storage problems .” *Solution and unique value proposition*
• “It even has a stainless steel blending sphere for mixing. Just shake and paint, baby!” [They demo the product] “Say goodbye to rusted clumps forever. Touch Up cup has extra threads and an airtight silicone seal to keep paint fresh for over ten years.” *Unique product details that differentiate from anything else on the market, plus more agitation of the problem* 
• They present the sharks with a demo and highlight their slogan, “Shake n’ paint with us.” This pitch inevitably ended in an awesome deal with Blake Mycoskie for $150,000 for a 17.5% stake. Their website now includes a crystal-clear value statement at the very top of the page:
• “With Touch Up Cup, eliminate rust, clumps, and store paint for 10 years. When it’s time for a touch-up, just Shake n’ Paint, BABY!” *Two-sentence value proposition explains precisely what the product does and how it solves the customer problem*

Notice how the slogan is part of the value proposition. If you already have a slogan or tagline for your pitch idea, you can use that to formulate a UVP. However, while a slogan can be catchy, it may need to be more comprehensive to get the point across. Ask yourself:

Could my audience understand my offer with these 1-3 lines alone ?

For these companies, the answer is “Yes!” Here are a few more well-known value proposition examples that tell you exactly what they offer in the fewest words possible:

• Uber: The Smartest Way to Get Around
• FedEx: Manage Your Home Deliveries
• LG: State-of-the-art Living Experience
• Subaru: The most adventurous, most reliable, safest, best Subaru Outback ever
• Slack: Be More Productive at Work with Less Effort

These value propositions have simple language, specific outcomes, and things that differentiate them from the rest. 

Action Step : You can write a value statement without being a professional marketer. Write a few sample value propositions with these templates:

• “We help [target customer] do [problem] by providing [solution].”
• “For a [target customer] who needs/wants [solution or outcome], our [product/service] transforms their experience by [how it works].”
• “The [industry] is filled with [common quality], but customers want/need [new solution]. What makes our [idea/product/service] different is [key differentiator].” 

Pro Tip : If you want more buy-in from your prospects, deliver your value statement with passion and pizazz! Say it as you believe in the idea with every cell of your being! 

Confidence is key for giving a value statement with a punch. If you want to speak more confidently , remember to: 

• Dress to impress : Wear an industry-appropriate outfit that makes you look and feel your best.
• Speak slightly faster : A 2011 University of Michigan study found that a moderately rapid speech rate (about 210 words per minute) is the most effective way to get people to listen. 
• Hydrate : Research shows that hydration directly affects vocal performance. Drink plenty of water in the hours leading up to your pitch. 
• Do a vocal warm-up : Toning your vocal cords isn’t just for singers. Vocal warm-up exercises such as tongue twisters, chants, and tongue trills can help you sound more confident in your pitch.

Watch our video below to learn 5 vocal warm-up exercises before meetings, speeches, and presentations:

Step 3: Explain what your idea will do with a pitch deck or demo

Now that you have presented a problem and offered a unique valuable solution, it’s time to dig into the specifics with a visual element. Show your audience your idea or product in action. You can use a:

• Pitch Deck : A pitch deck is a collection of digital slides that overview key points using enticing design elements. You can design one with an application like PowerPoint, Keynote, or Prezi.
• Demonstration : A visual demonstration is great for presenting the capabilities of a new idea, technique, or product. For example, it is far easier to demonstrate a workout machine in use than to describe it with words. In this case, you can use a video demo since the product is too large to bring to the presentation.

The first part of your pitch gives a high-level view of what you have to offer to potential customers or investors. This step is the “meat” in the middle. It explains exactly what your idea does and how it does it . 

For example, pretend that you are pitching an idea to your boss and officemates about why you should integrate standing desks into your workplace. You can start with a quick pitch deck that outlines the current science of standing desks and the benefits of spending more time standing (better circulation, better posture, and less back pain, anyone?) 

You may have statistics about why sitting for too long is bad for your back and hips. There can be a spinal diagram showing the alignment of your spine in a sitting versus standing position. Lastly, you can show a video of different standing desks in action or bring a standing desk to demonstrate your standing workflow. 

Action Step : Make a digital or handheld slide deck that outlines your idea. If you want to present with a screen, create a presentation with diverse slides. Pictures, diagrams, colors, and bold words are key! If you prefer to keep it verbal, consider using index cards to outline what you want to say as you visually demonstrate the product or idea. Either way, you must have a rehearsed and memorized script to guide your presentation and explain your idea.

Here are The 20 Best & Worst Startup Pitch Decks (with Templates!)  

Step 4: Use proof points, real examples, and successes

Anyone can develop a figurative idea, but how many people provide evidence that their concept works IRL? This is the research portion of your idea or product pitch. You need robust evidence to convince your prospects that this is an idea or product that actually solves the pain point ! Try introducing your:

• Financials and numbers 
• Data points and stats
• Testimonials from existing clients 
• Case studies from customers 
• Personal or company milestones 

For a product or service pitch, memorize your key numbers and optionally highlight them in bold text on your slide deck. Significant numbers include: 

• Gross sales
• Net sales  
• Profit margin
• Wholesale price  
• Retail price
• Customer acquisition cost  
• Current valuation of your company
• Percent equity stake for angel investors

For other types of pitches, like a new idea for your family or workplace, focus on proof points like:

• Scientific evidence supporting your argument  
• Specific ways that this idea transformed your life
• Social media views or stats
• Experiences of other people who have implemented the technique
• Celebrity endorsements
• Book, movie, or online references 
• Quotes from a customer or someone who has used the idea

Even though this is a data-driven and numerical part of the pitch, it can be fresh and exciting. Staying fast-paced and upbeat will make you seem excited and proud of your evidence. Just be sure that your numbers are accurate and communicated.

In this innovative one-minute idea pitch at TEDx Brisbane, you will notice how quickly the pitchers dig into the evidence. With such a condensed amount of time to get their point across, pitchers must present their proof immediately.

Want examples of great evidence in action? Try watching Shark Tank . We analyzed all 495 entrepreneurial pitches from Shark Tank episodes here at Science of People. The results showed that the most successful pitchers had ten traits in common:

• Interactive
• Captivating
• Entertaining
• Inspirational

Learn the Secrets Behind the Best Shark Tank Pitches of All Time and how you can apply their proven formulas to your pitches in our video below: 

Step 5: Learn the Art of Stage Presence

Did you know that public speaking is actually a skill? Many people struggle with stage anxiety because they feel they ‘missed the memo’ on public speaking or they are lacking because they do not have a natural stage presence. Not true!

Stage presence and public speaking are skills you need to be taught—very few people have them naturally. 

Watch our video below to learn 7 steps to overcome stage fright and beat performance anxiety:

Here are all the aspects of public speaking you can master.

• How to make a first impression with an audience
• How to have stage presence
• Powerful body language
• How to speak with a commanding voice
• What to do with your hands while speaking

For every speaking skill you add to your toolbox, the less speaking anxiety you will feel.

If you want help really diving into your presentation skills, be sure to sign-up for our course…

Master Your People Skills

• Create a Memorable Presence
• Communicate with Confidence
• Achieve Your Goals

Have a question about the presentation or People School? Email Science of People support .

Step 6: Close with a clear call to action

The secret sauce to a fantastic pitch is the ending. The serial-position effect explains why people are psychologically wired to remember the beginning and end of a presentation more than the middle. The call to action (CTA) will stick in their minds long after you finish! 

After the stories and statements you’ve shared, what is the one takeaway point that your prospects can take action on? 

The call to action answers your audience’s question, “What do I do with all this information?” 

Online, we see CTAs all the time with statements like:

• Buy now and get 20% off
• Download here
• Subscribe today so you never miss a post 
• Donate here

However, you may want to sound less salesy in your idea pitch. Instead, use these techniques to evoke an emotional response and propel your audience into motion:

• Use numbers : Piggyback on the last section by re-emphasizing numbers that promote your cause. For example, “Invest now for 10% equity in a company that has doubled net profits every year for the past three years.” 
• Emphasize action words : People like to know precisely what you want them to do and where their money or efforts will be channeled. Action words are powerful verbs like “buy, download, donate, invest, call, write, vote, or eat.” They signal the mind to “go!” For example, “Donate $25 today to provide a shelter animal with food, toys, and medical care for a full month.” 
• Be specific : Instead of a general request, make it very clear what you would like your audience to do. For example, “I am requesting a recommendation to the board to move this proposal forward by the end of the month.” 
• Include timing : A sense of urgency or timeliness compels people to act more quickly. Stores do this with limited-time sales and expirations on their promotions. For an idea pitch, you could say, “I suggest we schedule a team meeting to vote on this idea by the end of the week.” 

Key Takeaways: The Best Pitches Solve Problems and Compel Action

Whether you’re a startup looking for funding or trying to convince your office to implement a new protocol, pitching ideas is a social superpower that will help you in both professional and personal scenarios. In a formal setting, the best pitches include several or all of these elements:

• Clear pain point : Whether you write a pain point statement or tell a personal anecdote, the core aim of any entrepreneur or thought leader is to solve someone’s problem. Concisely present a pain point with the P-A-S framework—problem, agitate, solution. 
• Powerful UVP : A unique value proposition explains why your idea is different and better than the rest. Think of a slogan or 1-3 line explanation that could stand alone to explain your concept. 
• Proof to back up the idea : Money talks! If you’re presenting to potential investors, remember to know your numbers. If making a different pitch, have your research and data points in line to explain why people should act on your idea. Including evidence in your pitch can make you seem more reputable, prepared, and knowledgeable. 
• Juicy call to action: Tell your audience what to do before ending any idea pitch! Instead of being salesy or demanding, close with an enticing and actionable statement that lets them know how they can support your idea or bring it to life.

If you want to learn to be more concise and memorable in your professional and personal interactions, use these 9 Steps to the Perfect Elevator Pitch to masterfully answer questions like “What do you do?” or “What does your company do?” 

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9 Sales Pitch Examples (Plus Tips on How to Write Your Own)

FREE PITCH TEMPLATES FOR SALES TEAMS

Looking to expand your client base? Look no further! A well-designed pitch deck can be the key to success.

Updated: 05/29/24

Published: 05/29/24

Your sales pitch can make or break the deal. Trust me, after 16 years in sales I’ve seen it time and time again. Fumble the pitch and a prospect goes cold.

Sales reps need to have their pitch perfect before meeting with a customer. It’s about perfecting your opening line, your verbal business card, and the first thing your customers hear when you call or meet with them.

In my time in sales, I’ve heard my fair share of both great and less-than-stellar pitches. In this post, I’d like to discuss the anatomy of a good sales pitch and share examples of the best sales pitches I’ve seen.

Table of Contents

What is a sales pitch?

How to start a pitch, how to make a sales pitch, the sales pitch framework, great sales pitch examples, sales pitch presentation examples.

A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Sales pitches are often referred to as “elevator pitches” because they should be able to be delivered within the time constraints of a single elevator ride.

Salespeople are past the point of giving prospects hour-long presentations to sell products or services. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you‘re doing it wrong. (Psst: If you need help creating a value proposition , we’ve got you covered.)

Remember: They're called elevator pitches for a reason. Ideally, if you're giving me one, I should be able to understand what you have to offer in the time it takes to get from the lobby to my floor. I need to be hooked by your opening line so I’m reluctant to leave the elevator because I’m so intrigued.

A good salesperson should be able to get their message across compellingly and concisely. If you can nail your sales pitch, odds are you'll have more time to talk down the line.

What is a product pitch?

A product pitch is not much different than a sales pitch, but it’s specifically focused on a product or service. When I pitch a product, I go in-depth and emphasize how the product works, how it will solves customers’ pain points, and the specific benefits it will bring to customers.

A sales pitch can be broadly focused. Let’s say I’m at a consulting firm that offers a wide range of services. I’m selling the business as a whole, rather than a specific product or service, like a CRM platform or accounting tool.

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Starting a sales call is arguably the hardest part of the pitch. You have to grab your prospect’s attention so that they actually want to hear the value of your product and how it can help their business. But before you can share the product’s value, you have to hook the prospect.

When starting a pitch, I make sure to do the following:

• Starting with the problem. I always start with the problem my offer solves. Unless customers know what my team can do for them, they won’t be open to hearing how our product is a solution.
• Tailoring the start of the pitch to their vertical. No one wants to hear a general pitch that would apply to any business. Instead, I research their vertical and use the information I find to personalize my pitch immediately.
• Offering stakes. If they don’t solve the problem using our solution, what do they have to lose? I don’t need to state it in such clear terms. However, alluding to the risks at the start of my pitch helps me secure buy-in straightaway.

Here are a few methods for starting a product pitch, but remember: Try to stick to thirty seconds, or one to two sentences if you’re delivering the pitch via email.

Start off with a personal anecdote.

I always start a pitch with what I know best — myself. While I don’t think you should focus solely on yourself throughout your entire pitch, starting off with a personal anecdote can help you speak with more authenticity and foster empathy.

The key here isn’t to focus on the product’s merits. How many product pitches start off with “This product helped me achieve X results in X amount of time”? A lot. And I’m already yawning. And no one cares about results unless they know the problem first.

Instead, my personal anecdotes focus on a problem that my offering can solve. Make it as excruciating as you’d like — and don’t forget to be genuine and connect your anecdote to their business.

Ask a question that relates to the problem you solve.

Oh, yes, the good old question. While it might verge on overused, it’s not to be dismissed. Asking a question is a highly effective way to start a pitch. The question should, again, focus on the problem.

I stick to yes or no questions and tailor them specifically to the business I’m pitching to. If I’m speaking to a real estate business, I craft questions that articulate a problem specifically experienced by real estate firms. If I’m selling a property management software, it could be as simple as, “Do you spend way too much time tracking individual property sales? That’s time better spent actually showing homes to prospective buyers.”

Start with a stat that resonates and offers stakes.

Starting with a stat can be effective — but it has to resonate with the audience and offer stakes. In other words, what does the stat have to do with the problem? How does it reflect a potential and critical downfall that could harm your prospect?

Let’s say that I’m selling yard maintenance services. Starting off with “50% of homes don’t use yard maintenance services” is a lazy and boring way to begin my pitch. Instead, I say that “50% of homes don’t use yard maintenance services, resulting in thousands paid to HOA every year.”

Now that you know how to start your pitch, it’s time to deliver the rest of it. Use the following tips to secure buy-in in less than three minutes.

• Make it short.
• Make it clear.
• Explain who your customers are.
• Explain the problem they're facing.
• Explain how your product addresses their needs.
• Describe what success will look like as a result of using your product.

1. Make it short.

A sales pitch isn‘t a conventional presentation. You’re not going to have PowerPoint slides. You‘re not going to have complimentary pastries on a boardroom table. And, most of all, you’re not going to have your audience’s time and patience for long — at least not until they’re sold on your product.

2. Make it clear.

This ties in with the previous point. You don’t have the time to go on tangents or talk about anything but the message you’re trying to get across. Your pitch has to be lean and to the point. It has to register with your listener immediately. That means speaking with intention and clarity.

If I’m pitching a product, I want to ensure that I clearly communicate how it will solve the prospects’ pain points. My listeners should leave with a clear picture of how their day-to-day will improve if they decide to make a purchase.

3. Explain who your customers are.

Consider the picture you’re going to paint in your pitch. Give your listeners perspective on who’s buying your product or service. They want to know that you have a lucrative, engaged market in mind. Be specific in identifying who will be interested in your product. Then, try to convey why your listeners should be interested in them.

4. Explain the problem they're facing.

Cover why your customer base needs you. Your target market is only as valuable as the problems you can solve for them. Convey a problem they consistently face. If I’m pitching a spreadsheet software for accountants with functionality Excel doesn’t have, I could discuss how hard it is to bookkeep without my software's unique features.

5. Explain how your product addresses their needs.

Here’s where you start to bring it all home. You’ve established who you’re selling to. You’ve established why you’re selling to them. Now, you have to establish why they’d buy from you. What can you do better than your competition?

As mentioned above, you need to clearly explain how your product addresses their needs. Continuing with the accounting example, you could touch on how your unique data visualization features make busywork more efficient.

6. Describe what success with your product will look like.

Show the benefits of your product on a broader scale. In the example we’ve been using, I can talk about how accountants who use my software have more time to spend with important clients or the flexibility to spend time with their families. I can show how my product makes customers’ lives better as a whole.

Ideally, your pitch should be a one-liner summarizing what your company does, how they do it, and for whom. And this is not just a requirement for sales reps. Anyone in your company, from the CEO to sales consultants, needs to know your one-line sales pitch by heart.

So, how should you structure your sales pitch?

If you have time to properly expand and work on a conversation, touch on points of interest. Here’s a framework you can use for building your pitch:

• Problem. Start with a statement or question about the problem you solve. You can present the problem using a personal anecdote, question, or eye-opening statistic. Answer the why.
• Value statement. Share a very clear, concise statement of value. Be action-oriented and outcome-focused. Avoid using jargon. Share benefits.
• How we do it. Highlight unique differentiators and explain what you do.
• Proof points. Provide clear reference examples and list recognizable achievements. Share industry validation and awards.
• Customer stories. Share customer examples and successes. Tell emotional and personalized customer stories. Make it real and tangible.
• Engaging question. Close the pitch with an open-ended question, creating a space to have a conversation.

Many companies use success stories in their pitches to ensure the sale. Name-dropping really works, so be sure to use that to your advantage. And if my product is small or light enough to keep in my pocket, I should always have one on hand to show prospects.

I always stress the need for a concise sales pitch. So keep it free of professional jargon, don't get into the weeds, and be sure to talk more about your prospect and their problems than yourself.

Nothing’s more off-putting than a bragging salesperson talking about themselves, their company, or their services. That’s what I call the “me monster.” The actor in your story is the customer, not you — period.

Distribution Matters

Lastly, presentation and distribution are everything. You need to deliver your sales pitch to the right person at the right time with the right tools on hand (like a demo, free trial, or presentation).

The sale starts with your list of contacts. Define your list and personas, know their correct contact information, get an introduction, and make sure you contact them at a time of day when they’re likely to respond.

Sales Pitch Ideas

• Tell a story.
• Include a value proposition.
• Personalize the sales pitch.
• Switch up your pitch.
• Practice your pitch.
• Try not to use metaphors.
• Create a WOW moment.
• Appeal to emotions.
• Back it up with facts.
• Tap into their fear of missing out.
• Educate them.

How can you make your sales pitch the best it can be? Here are some sales pitch presentation examples and ideas.

1. Tell a story.

Keep your listeners engaged by telling a brief story . The story could be either about the company or how a customer found success through your product or service. In this latter example, I can start with the issue the customer was facing, lead into the solution, and end with the key results the customer achieved.

If you think storytelling is difficult, don’t fret. Just think of your favorite movies and TV shows — how did they keep you engaged? Try to emulate the same tricks as you try storytelling during a sales pitch. Use images and interactive elements to enrich the experience for your listeners, keeping in mind who your audience is and what their preferences are.

Your story doesn’t even need to be an anecdote. This sales pitch presentation example from a template deck I found in Canva demonstrates how to communicate a relevant industry statistic at the beginning of your pitch. In my opinion, data is a great way to tell a story.

What I like: The video immediately presents a common problem that ecommerce vendors and marketers deal with and offers a solution. Beyond that, the use of animated visuals and catchy audio make it engaging to watch. Plus, I can actually see how to use the tool.

7. Social Sales Pitch

Social sales pitches are tailored messages delivered to prospective customers through social media platforms, like LinkedIn. This process is often referred to as social selling .

Unlike traditional sales pitches that can be more direct and transactional, a social sales pitch aims to establish relationships and build trust with prospects by delivering valuable and relevant content. The goal is to increase brand awareness and drive conversions by aligning your sales message with the interests and needs of your prospects.

Here’s an example of social sales pitch that works when you have a mutual connection:

In this sales pitch, Algoplanner — a supply chain SaaS company — uses a strong storytelling method. I like how they first set up a clear problem statement, tapping into prospective customers’ emotions (read: overwhelmed, overworked). Then, they position themselves as the solution.

UpSend, a former customer service software, has a great sales pitch presentation here. I like how they focus on setting up the problem they are solving for — and then clearly illustrating how their product adds value.

3. Surfe (Previously leadjet)

The revenue workspace Surfe illustrates another strong sales pitch. They quickly tell the story of their prospective customers’ pain points and communicate a lot of understanding. Then, I like how clearly they illustrate how their product solves those pain points.

Bonus: HubSpot

This isn’t exactly a pitch presentation but instead a podcast episode with CTO Darmesh Shah about how the company has grown over time. However, I included this episode in the list because Shah goes into the anatomy of HubSpot’s early sales pitch.

“What we said was, ‘By the way, everything you’ve done in marketing doesn’t work any more…’ When you’re selling to a VP of marketing, you’re creating an existential crisis in their head when you’re telling them everything they know how to do well is no longer relevant,” Shah says on the episode.

Then, Shah could recommend a change in direction with HubSpot.

Why a Short Sales Pitch is a Good Pitch

An important note to make about these sales pitches is that they are all amazingly optimized for a short conversation. (Notice how short the three pitch examples above are?) I can't stress enough how much brevity matters for a sales pitch. Talking too much, using filler words, and talking about your company for more than two minutes can easily kill a conversation. So, keep your sales pitch short, clean, and simple! Your customers will thank you.

Editor's note: This post was originally published in June 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

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How To Write A Perfect Sales Pitch: Best Practices, Examples, And Templates

When I hear the phrase ‘sales pitch,’ I have ambivalent feelings about it. On the one hand, it’s just something inevitable, something every sales rep has to deal with. On the other hand, there’s…well…negative shade to it. Pitch? Really? I don’t like people pitching me any sort of thing.

Mulling over this confusion, I dare to infer: a good sales pitch can’t be pitchy.

Otherwise, it will make your prospects experience not the best feelings.

But what makes a sales pitch good? In this post, I’ll answer this question and share sales pitch examples and templates to make your pitch not pitchy but perfect .

What is a sales pitch?

Elements of a good sales pitch.

• How to make a sales pitch
• Sales pitch templates

A sales pitch is a concise sales presentation in which a salesperson makes a sales offering. They explain their business and non-intrusively show the value of their product/service. Salespeople commonly make their sales pitch at least once a week, so for sales teams, this is a regular part of the sales process .

You might deal with various sales pitch types depending on which channel you use for it:

• Cold calling. ‘Call the damn leads’ – the phrase you might have heard hundreds of times, which reflects how you can reach a sales prospect with your offering – by phone.
• Email outreach. Alternative to calling a prospect, you can use email to present your offering.
• Social selling. You can contact your prospects on various social media platforms like LinkedIn, Twitter, Facebook, Instagram, and more.
• Elevator pitch. You typically use it at business events or when meeting someone in your industry for the first time.

Interestingly, you might come across the term ‘elevator pitch’ as just a synonym for ‘sales pitch.’ It emphasizes the very short time frame within which a sales pitch should be made – within the time of a single elevator ride.

I won’t tell you that your sales pitch must have a strict structure. To be honest, I’d prefer to deal with creative sales reps who afford a sort of freedom, as they sound more personal and emanate credibility.

Anyway, creativity is something that should follow knowledge. So, if you’re planning to get some understanding of how a good sales pitch differs from a bad one, I would say that a good sales pitch is commonly based on 6 essentials and advise that you keep them in your pitch.

When you contact a person for the first time, you can’t expect them to embrace you with both arms wide. Just put yourself in their shoes; what would you think? I bet you’d think, ‘What do you want from me?’

There must be something that will show them you are not a stranger – a good hook. As a salesperson, you should do thorough research and find information about the prospect that will let you catch their attention from the start.

You’ve read a prospect’s post? You’ve heard their company launched a new product? Or maybe you’ve just looked through their LinkedIn bio and think you have much in common? All this information can work well.

Here are some examples of hooks you can use:

“I see you’ve been promoted to the position of ___. Congratulations!”

“I’ve read your post about ____. I find your tips really useful.”

Alternatively, start your pitch with a direct explanation of why you’re contacting a person:

“The reason I’m calling/emailing is that ____.”

Even after impressing the prospect with your hook, you’re still a stranger to them. It’s time you told them a bit of information about your company. Just be careful here: you might be tempted to speak/write a lot. Resist it. Your intro must be short and straightforward, something like this:

“I am a sales manager at ____. Our company specializes in ____.”

3. Pain points

You’re making a sales pitch without pitching, remember? In your sales pitch, you’re not someone who is selling; you’re someone who is helping the prospect solve their problem. Your task is to identify your prospect’s pain points and highlight how your solution can help.

For example:

“I’ve read your company is using multiple services for ____, _____, and _____. It looks like you’re spending a lot of money on monthly subscriptions while your team has no single platform for cooperation.”

4. Benefits

I would say that’s the most crucial element of your pitch, your best moment to convince the prospect to buy your product/service.

Sadly, but very often, salespeople mix benefits with features. Don’t do this. In fact, your prospects don’t want to hear how excellent your solution is. They want to hear what they’ll get; they want a result.

Provide them with your value proposition.

Try to create a vision of success your prospect will experience after trying your solution. Will they become more productive? Will they spare money? Will they grow their revenue? You should know particular benefits your prospect will get and clearly state them, better with facts and figures.

For instance:

“With our tool, you’ll be able to manage all your workflow on one platform. This will help you enhance your productivity, sparing up to 5 hours daily, which your team can spend on most important tasks, and saving 30% of your budget.”

About 72% of customers say positive testimonials increase their trust in a business. That’s because people need proof, so give it to them.

A good way is to reference companies who are your current customers, especially those who are your prospect’s direct competitors. And don’t forget to support it all with facts and numbers.

“We have been able to help companies like _____ grow their productivity by 30% and increase revenue by 15%.”

6. Call to action

The closing element of your sales pitch should hint at further cooperation with the prospective customer. Here I would advise you to ask your prospect an engaging question and call them to action, for instance, get together for a sales interview . But don’t just appoint a meeting; concentrate again on the value it will bring to your potential client.

“What if we arrange a video call next week for me to show you how we have helped companies like yours specifically. Would it be worth your time to see how our solution could save effort and money?”

Now that you understand the basic elements of a sales pitch let’s walk through some working tactics that will help you make your pitch irresistible.

How to make a sales pitch: best practices and examples

Do your research.

Before making a pitch, the first thing to do is to study your prospect from different angles. You should be clear about who you’re pitching to , so don’t neglect to find the basic demographic and firmographic data, like a person’s name, position, and information about the company.

A good option is to rely on LinkedIn , from which you can collect lots of data, such as the company’s news, industry-related posts, and comments, and use it as a compelling hook for your sales presentation.

Use storytelling

Did you know that a great story can lead to the release of oxytocin, which creates a deeper connection between the storyteller and their audience? Not a surprise, storytelling is considered one of the most powerful sales techniques.

I highly recommend that you build your pitch around a narrative. Tell your prospect how other companies started using your product/service and what improvements they got. If you feel your prospect is inclined to object to your offering, you can even tell a brief story of how you have overcome problems by adopting a new technology after several objections.

Focus on the prospect

Even if you provide an example of your company in your sales pitch, make sure you don’t go too far telling your prospect about your best functionality for another long hour.

A good sales pitch is a story where the main hero is a prospect, not you. So concentrate on your prospect’s current challenges and the bright perspectives they’ll get when they buy your offering.

Balance between emotions and reason

In one of my previous posts about B2B sales psychology , I talked about the importance of appealing to emotions during a sales pitch. Here I would add that you should harmonize it with the appeal to the logical side.

You can appeal to emotions while talking about the prospect’s pain points, say, by asking them how they feel about their current problem. Or you can draw a positive picture of future improvements with your solution by asking them how they would feel if your product/service solved their problem.

Create the FOMO effect

FOMO (fear of missing out) is a perception that you’re lagging behind others in experiencing the advantages of your current life. In sales, you can use the FOMO effect as a psychological trick to stimulate your prospect’s motivation to buy.

Try telling them success stories of direct competitors who have been using your product/service for a while. I’ve mentioned it in the previous chapter while talking about proof. This way, your prospects might feel anxious about missing out on something important their rivals already have in their pocket.

Personalize your sales pitch

Make sure your sales pitch is relevant to your prospect. Avoid a one-size-fits-all approach and focus on specific needs and pain points of a company you’re going to sell to. And let me remind you again: do research before you start your pitch and learn about your prospects, so you can address them personally, win their positive attitude, and build trust.

Another way to build trust with your prospects is to position yourself as an industry expert. Why not add interesting facts to your sales pitch that your prospective customer might not know about?

For example, if your offering concerns a sales CRM , you can add some general information about the CRM market or statistics about how companies are adopting a new CRM. That will show you are well-versed in the subject and only add to the value of your offering.

Be prepared to handle sales objections

It hurts, but your sales pitch won’t always be accepted as something your prospect has been waiting for. Prospects do object, and yes, they do it quite often. Just be prepared to come up with counter-arguments to back you up.

Collecting a list of typical sales objections is important to the process of strategizing your sales pitch. When you know how to handle objections quickly, you’ll appear more credible and professional to the prospect.

It might be strange to imagine yourself talking aloud, but you need to practice your sales pitch beforehand. Make a plan of your presentation, including all the elements mentioned above, and exercise what you’ll be saying, in what order, figuring out possible questions and prospects’ reactions to your sales pitch.

The top 5 sales pitch templates for your business

Wow, it seems you’re now ready to conquer the hearts of your prospects. Just one last bonus – I’ve prepared 5 templates to support your sales pitch email efforts.

Just remember: templates are fine, but your pitch must be highly personalized, so use them as convenient backing for your creativity.

Sales pitch email template #1 – Sales introduction

Use this template in case your prospect hasn’t heard about you before. Your key goal here is to give them a reason to start communicating with you, so prepare a hook and demonstrate you’ve done your homework, researching a company you’re going to pitch to.

Sales pitch email template #2 – Prospect’s website visit

Never miss a chance to make a pitch to a prospect who has visited your website. You don’t need to look for a specific hook in this case, as you’ve got one already. This template will help show you are attentive to your website audience and ready to help immediately.

Sales pitch email template #3 – Responding to content

Most of your prospecting customers are publishing regular content, usually blog articles. This is a wonderful opportunity to use one of their posts as a hook to build links and make a sales pitch.

Sales pitch email template #4 – LinkedIn connection email template

LinkedIn is one of the best platforms for getting new customers, so once your prospect has accepted your connection, you can use it as a hook for making a non-intrusive sales pitch. You can do this through LinkedIn messages, InMails, or email. The latter will be a better solution to deal with LinkedIn limits and restrictions .

Sales pitch email template #5 – Objection handling

This template will help you to stay in the game even after your prospect objects. As you see, a bit of storytelling can save the situation. If you don’t have a similar story to share, you can always use one of your customer’s use cases .

Wrapping up

A sales pitch is an inevitable part of your job as a sales rep . And while there are dozens of prospects who have negative associations with it (yes, just like me), you already know that making a good sales pitch is possible without being pitchy.

I hope all the above tips, examples, and templates will help you come up with a sales pitch that will melt your prospect’s hearts the way none ever did. Meanwhile, Snov.io will take care of your sales process from start to finish.

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Blog Business 10 Business Pitch Examples for Your Next Client Meeting

10 Business Pitch Examples for Your Next Client Meeting

Written by: Letícia Fonseca Oct 30, 2023

We tell presenters that it’s okay to feel scared during your upcoming sales pitch because investors will always be a pressing and intimidating bunch.

Great elevator pitches are similar to memorable stories. They intertwine visuals and narrative to keep the audience engaged. And it needs to be completed in the duration of an elevator ride.

In this guide, we share 10 business pitch examples you’ll want to use in your next investor or client meeting.

You don’t need design experience to create a business or sales pitch. Create an engaging presentation in just minutes with Venngage’s professionally designed pitch deck templates !

What is a business pitch?

A business pitch is a concise and compelling presentation that is delivered to potential investors, clients or partners to communicate the value proposition of a business idea , product or service.

The main goal of a business pitch is to persuade the audience to take a particular action, such as investing in the business, partnering with the company or purchasing the product or service.

When creating a business pitch, always remember that a well-crafted business pitch should be clear, concise and tailored to the specific needs and interests of the target audience. It should effectively communicate the value proposition and potential of the business idea, leaving a lasting impression on the audience.

To help smoothen the process for you, I’ve curated 10 business pitch deck examples you can use for your next client meeting. Keep scrolling to find out!

10 business pitch examples you can use:

Choose a simple and short elevator pitch template, guy kawasaki elevator pitch examples for business, modern pitch deck example, effective startup elevator pitch examples.

• Business idea pitch deck

Dark marketing pitch deck

Classic airbnb pitch deck.

• Statement yellow elevator pitch example
• Short franchise elevator pitch example

Nonprofit pitch deck

Your elevator pitch needs to address the biggest business concern: the sales funnel .

This simple pitch deck example gets to the heart of the business problem within just 12 slides. It’s short, sharp and to the point, enough to keep prospective clients interested.

This is a great sales pitch deck template to accompany a brief presentation. You can easily share your business model with investors or clients.

Customize this template by adding your branding and business information. Include data about your target audience and team members. This is information that potential investors need to know.

With a Venngage business account, you can access the My Brand Kit feature, including the Autobrand tool.

Add your website when prompted and the editor will import your logos, fonts and brand colors . You’ll be able to add your branding to all your designs with a single click.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

The Guy Kawasaki method for elevator pitch templates has been successful for numerous businesses. The minimal text keeps investors focused during the entire pitch.

Presenters can fully concentrate on sharing the key metrics and pain points of their target market. The pitch deck includes overviews that guide investors’ thoughts.

Venngage has two versions of the conventional Guy Kawasaki elevator pitch format. This gradient version is a bit more modern. It certainly draws the eye without overwhelming the design.

The template’s simple and minimalist-inspired design makes it easy to customize for any brand completely. You can swap out the gradient panels and add brand-relevant product images instead.

You can also use this non-gradient pitch deck template. This is an ideal way to highlight your brand colors.

Make the easily customizable pitch deck examples shared above your own by adding your text, data and graphs.

Creating a pitch deck  just got easier. Venngage’s real-time collaboration  allows multiple members to work on a design at once. Share instant feedback and design a winning sales pitch.

This unconventional pitch deck uses icons to tell a compelling narrative. Visuals can spice up presentation decks and give make them aesthetically pleasing.

This template works well for startups and small businesses demonstrating to investors their brand’s potential.

If the deck is too dark, you can switch out the panel colors and icons. Add your own research to make your sales pitch convincing.

Related:  Everything You Need to Know About Picking and Using Brand Colors

Elevator pitch decks focus on quick, one-minute proposals to convince potential investors that you have something valuable.

This investor pitch deck example is excellent for a startup elevator pitch. With just five slides, this deck makes it easy to breeze through your business model.

The added charts make the proposal and presentation much more convincing. You can share the necessary details that investors will want to know about.

Import your data from Google sheets into the Venngage editor and easily create charts for your presentation.

Related:  Everything You Need to Know About Pie Charts

Business idea pitch deck

How do you highlight your business model to a potential customer? You start with your value proposition.

The below pitch deck example opens with the business’ value proposition in the first slide. It also includes many elegant ways to showcase the brand. Plus, it provides essential business data to investors simultaneously.

You can use the business idea pitch deck template above as a guideline for a good sales pitch of your own or modify and adjust it to your branding needs.

The marketing pitch deck example below has a dark but unique personality. It works well in a product launch setting or as an elevator pitch deck for marketers.

The color combination is unusual but striking. Not to mention, on-trend. Bold colors are one of the resurgent graphic design trends  of the past few years.

You can use the above marketing pitch deck example as inspiration for numerous business presentations.

Art and multimedia businesses can also use it as a template for client presentations.

Related:  20+ Business Pitch Deck Templates to Win New Clients and Investors

We all know what Airbnb is and how much the business has grown over the past few years.

One of the best pitch deck examples you’ll see is Venngage’s version of the Airbnb pitch deck.

It uses sample data, addresses the core customer problem and outlines the business plan to capture the audience’s attention.

The pitch deck example above is one of the standard elevator pitch decks but manages to be sophisticated. There’s a finesse to this pitch deck design . That’s why it was so successful.

Statement yellow elevator pitch example

The yellow motif of this artistic pitch deck will immediately hold the audience’s attention.

The color is bright and bold but isn’t overpowering. Instead, only two slides use the background color across the whole slide.

The majority of the slides only include hints of yellow or use it as a highlight.

This template works for companies that use one prominent color across their branding. It’s also a professional pitch deck for small businesses, startups, or software companies.

Short franchise elevator pitch example

Pitch decks don’t depend on length to make a point. Instead, it uses fewer headers as overviews and depends on presenters to share pitch details with investors.

This is one of the best pitch deck examples for a short and classy presentation. It uses a small number of icons and bullet points to draw the eye and keep the presentation flowing.

As an elevator pitch, this is an effective method for maintaining the audience’s focus.

Related:  A Complete Guide to Line Charts

This elevator pitch example for nonprofits uses minimalism and icons to keep potential investors engaged throughout the presentation.

The subtle use of color and icons asserts the brand’s personality. This template can work for businesses in the graphic design sector.

Alternatively, the nonprofit pitch deck example above can also work for digital marketing agencies that want a cutting-edge appeal to make themselves attractive to clients.

Famous sales pitch decks to inspire your pitch

Minimalist airbnb pitch deck.

This minimalist design of the Airbnb elevator pitch example shared above is perfect for startups.

You can easily add product or location photos and adjust the colors to suit your branding, alongside your logo and fonts.

Buffer pitch deck

The real Buffer pitch deck was confusing for investors. You can read more about it in our round-up of the best pitch decks .

Venngage designed a cleaner version using icons and charts. This makes the information easier to understand. You aren’t bombarding your audience with too many details.

Facebook pitch deck

The winning Facebook pitch deck was text-heavy. But what made it stand out was how many popular schools had already signed up with it.

Plus, the deck was nothing short of ambitious, with a clear expansion plan. It is no surprise that Facebook is the behemoth it is today.

How to write a business pitch deck

Creating a compelling business pitch deck is essential for effectively conveying your business idea to potential investors or partners. Here is a step-by-step guide to help you write a business pitch deck:

• Cover slide: Include the name of your company and a visually appealing image that represents your business.
• Problem statement: Clearly define the problem your product or service solves. Use statistics or real-life examples to emphasize the significance of the problem.
• Solution: Describe your product or service and how it addresses the identified problem. Use visuals, such as product images or diagrams, to help illustrate your solution.
• Market opportunity: Present market research data to showcase the size, growth potential and trends of the target market. Use graphs, charts, or infographics to make the information more engaging.
• Business model: Explain how your business will generate revenue. Describe your pricing strategy, sales and distribution channels and any key partnerships or collaborations that will contribute to your business model’s success.
• Traction and milestones: Highlight any significant achievements, milestones, or partnerships that demonstrate the progress and potential of your business. This can include user metrics, revenue growth, or notable endorsements.
• Competitive analysis: Analyze your competitors and illustrate how your product or service stands out in the market. Highlight your unique selling points and any barriers to entry that provide your business with a competitive advantage.
• Go-to-market strategy : Outline your marketing and sales plan. Describe how you will reach and acquire customers, including your marketing channels, customer acquisition strategy and sales approach.
• Financial projections: Present your financial forecasts, including revenue projections, cost structures and expected profitability. Use charts or graphs to display key financial data and assumptions.
• Team: Introduce your team members and highlight their relevant expertise and experience. Emphasize how the team’s skills and strengths contribute to the success of the business.
• Use of funds: Explain how you plan to use the funds you are seeking. Provide a breakdown of how the investment will be allocated across different aspects of the business.
• Conclusion and call-to-action: Summarize the key points of your pitch and clearly state what action you want the investors to take. Encourage questions and provide your contact information for further discussions.

Remember to keep your pitch deck concise, visually appealing and easy to understand. Use high-quality visuals and compelling storytelling to make your business pitch deck engaging and memorable for your audience.

Four tips for creating a great elevator pitch

Here are four easy ways to recreate the pitch deck examples above or build your own pitch from a template.

Create a visual style for your sales pitches

A visual style or theme creates flow and sophistication in any presentation. These involve using recurring elements in a subtle and obvious manner.

For example, this Venngage template uses our color gradient along with elegant and bright icons.

Choose visual elements whose characteristics become the pitch deck’s focal point. Great pitch decks use the brand’s colors and visual motifs to keep the brand top of mind.

Give an overview of your business model

Pitch decks act as content anchors that guide your client toward your topic’s main points.

All the other information in your pitch deck or the explanations in your presentation will be aimed at supplementing that data.

Like this Uber elevator pitch template that emphasizes customer pain points and how the business will solve them.

Examples of added data include situational examples, charts and graphs and case studies .

Focus on your unique proposition

Your pitch deck has a central idea that is its unique selling proposition. Pitch deck creators build their pitch ideas around this aspect.

As a result, they’ll have a solid, communicative and persuading pitch deck that convinces investors.

Simplify hard concepts in your sales pitch

Scientific knowledge is enriching to those who understand its meaning.

Hard concepts, long-running and poorly constructed sentences and jargon make reading challenging for investors who have a very short time to spare.

This deck ensures that information isn’t overwhelming, either in the overview or the traction slide.

Make sure to simplify hard concepts and use simple words. That’s what the best pitch decks do.

Use templates to create successful pitch decks and win over investors

Delivering a good elevator pitch can be overwhelming. The pressure to get the tone right and impress investors is huge.

We’ve shared 10 elevator pitch examples that you can use as inspiration.

And with Venngage’s pitch deck templates, you get a competitive advantage. With no design experience, you can create elevator pitches that win over investors.

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Pitch Presentation: How to Make the Case for Your Idea in Minutes!

You’ll probably have heard the word “pitch” in connection with PowerPoint and business ideas – but what exactly does it mean, and why is it so important in business?

This article will explain why pitch presentations are so vital , how to create a pitch presentation and what type of pitch might be suitable for your presentation goal.

So what does pitching, or a pitch, actually mean?

The basic meaning of pitching is throwing an idea at your audience, hoping to score a hit, as in baseball.  It can also be thought of in terms of music (like a pitch change), or electronics/science. In the context of PowerPoint presentations, a pitch is a special type of sales presentation. Read on!

What is a pitch presentation?

A pitch presentation is a short presentation in which you introduce your company, product or idea . You only have a few minutes to convince your audience and attract potential investors. So you need to plan what you want to say really carefully.

First impressions matter . While you’re preparing your pitch presentation, keep the time constraint firmly in mind. Pay special attention to getting your key messages across clearly and precisely, to achieve your goals.

Read more about this in our articles on Preparing a Presentation and Goal Setting . 

We at PresentationLoad have a range of professionally designed PowerPoint pitch presentation slides for you to use!

Your goal is to attract direct investment , or to be invited to further talks with investors.

Investors are looking for businesses that have growth potential. They want to see that your company is able to grow quickly, making profits. So when you prepare your pitch, you need to focus on your growth potential. Show investors why and how your company will grow quickly in the future, and why it is worth investing in.

To present your company vision and growth, we recommend slides from PresentationLoad !

How do I make a pitch presentation?

The most important thing is to keep your presentation simple . Investors don’t have time for complex presentations and explanations. They want facts, and to grasp what your company has to offer.

Keep your presentation as short and simple as possible and focus on the core elements that make up your company, market and product. The following structure is great for covering all the important information in your pitch presentation in the short time available:

Slide 1:  Title slide (Short, snappy dsecription of your business idea)

Slide 2:  The team (Who does what)

Slide 3:  Initial situation (What’s the problem?) Slide 4: Solution (What you are offering!)

Slide 5:  Your product / service (What exactly are you proposing?)

Slide 6:  The market (Is the market environment / target audience big enough?)

Slide 7: Added value / USP (Why is your solution better than others?)

Slide 8:  The competition (Who are the competitors? How do you differ from them?) 

Slide 9:  Your business model (What do the financials look like? How will sales be generated?) 

Slide 10:  Your business plan (How would the business model be implemented?)

Slide 11:  Funding requirements (How much money is needed, and for what?)

Slide 12:  Contact data  A good pitch presentation needs to be clear and concise, while getting the most important information over. Introduce your idea and the team briefly at the beginning. Follow this up with the most important facts and figures , as well as information on how you intend to implement your business plan.

BELIEVE in your business idea , and you’ll be effortlessly persuasive. If you believe in your company and its potential, so will your investors. Convince them that you are the next big thing, and that they should definitely invest in your company right now!

Types of pitch

• Elevator pitch

As the name suggests, this is one where you only have a very short time to get your ideas across . In an elevator ride, you only have a few minutes to talk to fellow passengers.

So an elevator pitch should be a meaningful, brief introduction to your idea. Be prepared for how little time you have! Introduce yourself, your company and your business idea. Your goal should be make a brilliant first impression in minutes.

Find more informations in our blog elevator pitch .

• Start-up pitch / business plan pitch

This sort of pitch presentation allows you to set out not only your business idea or product, but your business plan too. Good figures and future potential attract potential investors, particularly for start-ups. Make a convincing pitch, and you’re so much more likely to get the investment you need.

• Speed-pitching essions

Speed pitching is basically a fixed event where speakers have something like five minutes each to convince investors of their idea. You get the opportunity to present your idea to several potential investors. This concept is similar to speed dating.

• Sales pitch

As the name suggests, a sales pitch is about selling a product . Potential investors and customers need to be persuaded to buy. A good sales pitch is tailored to individual customers or small groups and should focus, for best effect, on what benefits your product will give them.

• Agency pitch

An agency pitch is a competition on a level playing field, putting marketing or new business ideas to a potential client . The goal of the pitch is for you to win the contract . This form of pitch is often seen in the architecture business.

A company will invite potential contractors to an agency pitch for a particular job, giving them a briefing. Proposals which appeal to the client are then developed into presentations.

The winner gets the job; everyone else goes away empty-handed. So if you’re participating in an agency pitch, keep in mind that you could also lose, using up time, money and resources. Tip: Weigh the pros and cons of the pitch, and read the briefing carefully.

• Job planning / production pitch

This sort of pitch is about smoothly linking phases of a job . In order to efficiently produce goods, without a hiatus, there need to be skilled workers, machines available, and sufficient raw material.

Timing everything appropriately can be highly complex, so your pitch needs to emphasize your company’s efficiency and experience.

Side note: Pitching like in Hollywood – The Pixar Pitch

Pixar is known worldwide for its mega successful movies. But how do they always stay at the top? It’s simple: they’ve found the perfect marketing formula. It’s not complicated, but punchy and unique – just like their movies.

Pixar movies are just incredible, keeping us spellbound from start to finish . Who doesn’t remember Marlin’s desperate search for his son Nemo, or Buzz Lightyear’s famous line, “To infinity and beyond…”?

They all follow the same, time-tested formula – the secret of their success. Every screenplay, every movie, and every good investor pitch can be put together following simple but archetypal story structures.

How does the Pixar pitch work?

And why on earth are we talking about a success formula for animated films here? Because, as Daniel Pink explains in his book “To Sell is Human”, the Pixar success formula can be applied to your business as well . And we’ll tell you how to use this technique to improve your pitches. The Pixar pitch is strongly grounded in storytelling . Nowadays, all the best TED Talks, Apple keynote speeches, and successful pitches use the storytelling principle to get their ideas across effectively.

This is because stories matter . They’ve been used since time immemorial to pass on facts and knowledge, from generation to generation. Why are we so captivated by stories? Because they evoke emotions in us, inspiring people to action, conveying values, virtues, humanity and morals. So we can use storytelling to create emotions that inspire customers and win their trust.

The structure of the Pixar pitch

The Pixar pitch consists basically of six consecutive sentences:

1. “Once upon a time…” …lets you start with a general description of the situation.

2. “Every day… ” …presents what is happening on the ground, letting you show what the problem is.  This is where you can elaborate on the habits, expectations, and general way of doing things of the user or consumer, adding statistics or evidence for them as needed.

3. “One day…” …this is the climactic, decisive moment. This is the catalyst. This is the reason that change is needed (the reason for what you’re proposing).

4. “Because of this…” … What happened? What started to be done differently?

5. “That’s why…” …. What changed as a result of this? What has the change done for the user or consumer?

6. “Until at last…” …this rounds up and highlights the essence of your message. A successful solution!

The Pixar pitch, using “Finding Nemo” as an example

1. “ Once upon a time … there was a fish named Marlin, who loved and wanted to protect his only son, Nemo.”

2. “ Every day … Marlin warned Nemo about the dangers of the ocean, and begged him to stay close when swimming.”

3. “ One day … Nemo ignored his father’s warnings and swam out into the open water.”

4. “ Because of this …. he was captured by a diver, ending up in a Sydney dentist’s aquarium.”

5. “ That’s why … Marlin set in motion a plan to rescue Nemo, enlisting the help of other sea creatures.”

6 . “ Until at last … Marlin and Nemo found each other again, learning that love depends on trust.”

Why is the Pixar pitch so effective?

Telling a story like this really helps to focus on the key points of your topic, attracting your target audience’s interest by playing to their innate human reaction to storytelling.

The vivid images you can create with this method allow you to present your audience with a short, dynamic pitch that will leave them wanting more!

Perfection is achieved, not wehen there is nothing more to add, but when there is nothing left to take away. – Antoine De Saint-Exupéry

How will the Pixar pitch work for me?

The Pixar pitch is an effective way to s tructure short, relevant stories . Its framework makes it easy to set out ideas and develop them.

Presenting a pitch in this way is really effective because it works with the way our brain pays attention to and processes information.

Studies show that we can only remember a maximum of six items of information at a time – that’s why the Pixar pitch, with its six sentences, is so effective.

Conclusion: Pitch successfully to your audience

How about creating a Pixar pitch for your company, product, service or problem solving? It would be a great way to draw attention to your company and attract new customers! In just a few minutes, you can present the problem, introduce your solution and explain what makes it so special.

Before creating any pitch presentation, make sure you’re clear exactly what your goals are, and which type of presentation is needed.

Our tips for creating a great pitch presentation will ensure you’re well prepared and ready to face your audience with confidence.

Got more questions about pitch presentations or PowerPoint in general? Get in touch with us [email protected] and we’ll be more than happy to help!

You might also be interested in the following articles:

• Prepare PowerPoint Presentations: 11 Tips
• Define Your Presentation Goal
• Call-to-action for Your Presentations
• Storytelling in Presentations

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How to Effectively Pitch a Business Idea

• 27 Aug 2020

You’ve identified an underserved need and validated your startup idea . Now it’s time to talk about your business to potential investors. Yet, how do you effectively communicate your idea’s promise and possible impact on the market?

Pitching a business idea is one of the most nerve-wracking parts of any entrepreneur’s journey. It’s what stands in the way between your vision and the financing needed to turn it into a reality. Although daunting, there are steps you can take to ensure a greater chance of success.

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What Makes a Great Pitch?

To make a successful pitch, entrepreneurs must exhibit several characteristics to convince investors to fund their innovative ideas .

Every entrepreneur needs an intricate understanding of their idea, target market, growth strategy, product-market fit , and overall business model . This differentiates your business concept and solidifies the steps needed to make it a reality. The perfect pitch shows investors your proof of concept and instills confidence that they can expect a return on investment .

Check out our video on pitching below, and subscribe to our YouTube channel for more explainer content!

Another crucial component of a successful pitch is understanding the venture capital (VC) ecosystem.

“It’s critical for entrepreneurs to understand the background and motivations of venture capitalists so when entrepreneurs seek them out to help fund their venture, they know what to prioritize in a firm and how to build a strong, trusting relationship,” says Harvard Business School Senior Lecturer Jeffrey Bussgang in the online course Launching Tech Ventures .

To secure funding and support, here are essential steps to ensure your pitch is effective.

How to Pitch a Business Idea

1. know who you’re pitching.

Some entrepreneurs try to get in front of every investor, despite their industry expertise or firm’s investment stage. Consider that, when you accept an investment, it’s about more than money; you enter a partnership. You must perform your due diligence and research potential investors before making your pitch.

When researching, ask yourself:

What industries do they invest in?

A VC firm’s industry focus depends on what the partners’ niche is and where their passions lie. Some firms specialize in a particular sector, such as financial technology (fintech) or education technology (edtech).

For example, Rethink Education is a venture capital fund that invests in early- and growth-stage edtech startups, while Blockchain Capital is dedicated to financing companies innovating in the crypto market. Others are generalists and span several industries.

Knowing the types of companies the firm invests in can help you tailor your pitch and zero in on their presumed priorities.

What stage do they invest in?

If you’re in the earliest stages of business development, you won’t receive growth equity, which is reserved for mature companies that need capital to expand operations, enter a new market, or acquire another business. Before making your pitch, have a rough estimate of the money and resources you need to launch, and then align yourself with investors who can help at that particular stage.

What’s the investor’s track record?

Dig deeper into the investor’s experience and investment history to determine the types of companies they typically finance, the background knowledge they might already have, and whether your personalities will mesh. This information will enable you to modify your pitch and determine if this is the right person or fund to partner with.

“The best venture capitalists become trusted partners and advisors to the founders and team,” says HBS Professor William Sahlman in the online course Entrepreneurship Essentials . “They help recruit key employees. They introduce the company to potential customers. They help raise subsequent rounds of capital. In some cases, they signal that the firm they've backed is a winner, which helps make that assertion true.”

Given the benefits and high stakes, the more you know going into a pitch, the better.

2. Consider How You Present Yourself, Not Simply Your Idea

Although your ideas and skills matter , your personality is equally as important. According to research published in the Harvard Business Review , venture capitalists’ interest in a startup “was driven less by judgments that the founder was competent than by perceptions about character and trustworthiness.”

Investors also want to know they’re entering a partnership with the right people. Jennifer Fonstad, co-founder of Aspect Ventures , acknowledges in Entrepreneurship Essentials that her investment firm “thinks about team and team dynamics as being very critical.”

Investors want to know whether the founders have worked together before, if your startup’s early hires have complementary skill sets, and whether you’ll be flexible, open-minded, and willing to embrace different perspectives.

Think about this as you prepare your pitch. If investors poke holes in your idea, will you get defensive? When they ask for financial projections, will you exaggerate the numbers? Hopefully, your answers are “no”—firms want to partner with founders they can trust who are open to guidance and mentorship—but if you’re second-guessing your reactions, consider what you might be asked and practice your responses.

As Sahlman reinforces in Entrepreneurship Essentials : “Most experienced investors look at the people first and the opportunity second. Even when a team is young and inexperienced, an investor depends on them to make the right decisions.”

3. Tell a Story

When describing your business idea, zero in on the problem you address for your target audience and how you solve it better than the competition. You could do this by presenting a real-life scenario in which you describe the pain point a current or prospective customer faced and how your product or service fixed the issue. This can help engage investors on a personal level and inspire them to see your idea’s potential.

By complementing your spreadsheets and charts with a compelling story, you can paint a fuller picture of your startup’s future and more effectively highlight its business opportunity.

4. Cover the Details

While it’s important to set the stage, you also need to cover the specifics. In your pitch deck, concisely define your value proposition and share a memorable tagline for investors to leave the meeting with.

According to Bussgang in Launching Tech Ventures , every pitch to an investor should contain the following:

• Intro: Focus on answering important questions like who you are, why you’re asking for funding, and what your founder-market fit is.
• Problem: Talk about your ideal customer’s pain point and how you plan to solve it.
• Solution: Explain how your idea is a compelling solution and why it’s better than existing solutions.
• Opportunity and Market Size: Provide your total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) through research.
• Competitive Analysis: Understand your unique differences in the market that can help you sustain a competitive advantage.
• Go-to-Market Plan: Clarify how you’re going to reach your customers.
• Business Model: Describe how you’re going to make money.
• Financials: Define what your financial projections are and how you’re going to provide returns for investors.
• The Ask: Detail how much funding you need, how long it will last, and what milestones you hope to achieve.

“VCs will expect entrepreneurs to clearly define the milestones they need to achieve with each round of funding,” Bussgang continues. “Entrepreneurs should know what experiments they will run to reach these milestones and what they expect the results will be.”

5. Show the Roadmap

Although you’re in your business’s early stages, investors want to know how they’ll cash out in the end.

“To truly understand the motivations behind VC firms, remember that they are professional investors,” Bussgang explains in Launching Tech Ventures . “Their objective is to generate the maximum return for their limited partners with a dual fiduciary duty to their investors and the company.”

To clinch your pitch, highlight your exit strategy and the options available.

The most common exit strategies include:

• Acquisition: When one company buys most or all of another company’s shares to gain control of it
• Merger: When two existing companies unite into one new company
• Initial Public Offering (IPO): When a private company issues its first sale of stocks to the public and can start raising capital from public investors

Related: What Are Mergers & Acquisitions? 4 Key Risks

3 Kinds of Pitches for Entrepreneurs

While all effective pitches share foundational elements, you should use different types depending on the scenario. To increase your chances of success, tailor your pitch to your audience and the available time frame.

1. The Elevator Pitch

This is one of the most popular pitches. Use this when you need to communicate their startup’s value in 60 seconds or less.

An effective elevator pitch should be concise, convincing, and convey your startup’s value proposition and differentiators. For tech business ideas, mention the innovative technology that sets your concept apart. At the end, include a call to action, such as the amount of capital required to launch.

2. The Short-Form Pitch

You should portray your business idea’s value to prospective clients and investors as efficiently as possible. This means summarizing the most important elements of your idea in a way that makes them want to hear more. Highlight the market size, how you’ll create barriers for competition, your plan to monetize the business, and how much financing you need.

Short-form pitches can run from three to 10 minutes; if you’re pitching in a competitive setting, note any length requirements. These shorter pitches can pique investors’ interest and earn you the chance to present a long-form pitch.

3. The Long-Form Pitch

Sometimes, you’re fortunate enough to have more than a few minutes to pitch your idea. If this opportunity presents itself, it’s crucial to make the most of your time and address every aspect of your business plan.

“You’re not just trying to start any business,” Bussgang says in Launching Tech Ventures . “You’re trying to create a business that’s profitable, sustainable, and valuable.

Zero in on your story and share a real-life scenario. Detail the market size to illustrate demand and clear examples of how you’ll attract and retain customers, particularly in light of competitors. This will show you’re planning for—and ahead of—future challenges.

You should also have a blueprint for testing product-market fit and early results, along with a detailed monetization plan. Lastly, share your exit strategy and the amount of capital needed to, one day, achieve it. Your long-form pitch should communicate your business concept clearly and concisely, open the possibility for follow-up questions, and capture the investors’ interest.

Consider preparing all three pitch lengths to be ready for any opportunity. It’s important to stay agile so you can modify your pitch to fit specific length requirements.

Landing the Pitch

Every investor prioritizes different data and information. Yet, if you start by choosing the right investor and then align their needs with your proposed market opportunity, value proposition, and exit strategy, you have a chance at landing the pitch.

“In some ways, startup success depends just as much on whether your hypothesis about the future is right, as it does on whether your idea is a good one,” Bussgang explains in Launching Tech Ventures .

As a result, it’s important for you to do your due diligence before pitching your business idea to investors.

If you’re interested in learning more about what investors look for and how you can create value, explore Entrepreneurship Essentials and Launching Tech Ventures , two of our entrepreneurship and innovation courses . Not sure which is the right fit? Download our free course flowchart to determine which best aligns with your goals.

This post was updated on July 28, 2023. It was originally published on August 27, 2020.

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How to Give a Great Elevator Pitch (With Examples)

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How to Give a Great Elevator Pitch (With Examples) was originally published on Forage .

Though people are complex and so much more than just their jobs, in a new social situation you’re often asked, “So, what do you do?” or “What are you majoring in?” While you probably have a stock answer ready to go (I’m in sales; I’m majoring in English), the person asking may be able to help you achieve your career goals — but they won’t know unless you’ve got an elevator pitch ready to go.

An elevator pitch is an enticing and interesting three or four-sentence summary of you. But you do more than talk about yourself. Your elevator pitch gets the listener interested in what you’re capable of.

In this guide, you’ll learn:

What Is an Elevator Pitch?

How to write an elevator pitch, elevator pitch examples, elevator pitch bonus tips.

Mike Gardon of CareerCloud sums up elevator pitches like this: “When meeting someone for the first time, we all get asked what we do, right? Well, an elevator pitch is how you answer that question.”

At its core, an elevator pitch is a brief synopsis of who you are and what you do (or are trying to do). It’s named so because of the idea that you’re in an elevator with the one person who can make your career dreams come true. You’ve got the length of that elevator ride (approximately 30 seconds) to convince that person to keep listening to you.

Why You Need an Elevator Pitch (and When You’ll Use It)

In many respects, an elevator pitch is all about you. And though it may seem strange — uncomfortable even — to talk about yourself, a well-designed elevator pitch starts with you and ends with the listener.

Gardon explains, “The elevator pitch is designed to engage the person with whom you are communicating, and get them to take some next action. Think about it like this: if you were writing an email, the elevator pitch would be the subject line plus the next couple of lines that are shown in an inbox. The purpose is to get the recipient to open the email.”

In the case of your elevator pitch, you’re attempting to spark a longer conversation (or later meeting) with someone who could potentially help you professionally.

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Your elevator pitch comes in handy when you’re looking for a job. But you’ll also use various versions of your elevator pitch in situations like:

• Networking events
• Prospecting for new sales and clients
• When you’re interviewing and asked, “Tell me about yourself.”
• As the “about me” on LinkedIn, Twitter, or other social media page
• In the summary of qualifications on your resume

How Long Should an Elevator Pitch Be?

While elevator ride times vary, the general rule of thumb is that an elevator pitch is no longer than 30 seconds, which means your pitch needs to be concise.

So, you can’t include every accomplishment from your last three jobs, just the top most recent ones. As you’re honing your pitch, write it down and limit yourself to four sentences. This will help you focus on your top highlights.

In general, an elevator pitch includes four essential elements: who you are, what you do, what’s unique about you, and what your “ask” is. Though the “meat” of your pitch likely doesn’t change often, you should prepare multiple elevator pitches that you can tailor to your situation.

For example, if you’re a student, the pitch you use at a career fair may not be the same one you use at a networking event. Likewise, if you’re changing careers, you may need to switch up what your “ask” is depending on who you talk to.

Gardon offers an example. “I wear so many different hats and am involved in different businesses. So, if I want someone to be a guest on my podcast, I might tell them how we’ve done over 400 episodes, instead of telling them that I’m a former derivatives trader.”

Also, while the below elements are crucial, they can go in almost any order. While a good elevator pitch usually begins with your name, you may find that listing your skills before your accomplishments is better for your pitch.

Part 1: Who Are You?

Your elevator pitch starts with your name, of course, but also consider throwing in a “hook” that gives the person you’re speaking with an opening to ask you questions. Here are some examples:

“I’m [your name], a recent graduate of [university] with a degree in [your degree].”

“My name is [your name] and I’m a junior at [university] majoring in [your major].”

“I’m [your name] and while I’m currently in product development, I’ve decided I want to change gears and go into graphic design.”

Part 2: What Do You Do?

The second part of your elevator pitch explains what you do. However, you shouldn’t limit yourself to a job title. This is the place to mention one outstanding accomplishment from your job, internship, or even a class that will wow your listener.

Like all parts of your elevator speech, this needs to be brief, but it should also be detailed and help the listener get an idea of what you’re capable of:

“During my marketing internship at [name of company], I grew social media engagement by 43%, which resulted in an uptick in newsletter sign-ups year over year.”

“Our business is small, but that lets us have more personal interaction, which has helped us keep a small but loyal and profitable client base for 15 years.”

“After learning about the stock market, I wanted to test what I learned as well as my skills, so I created a mock portfolio that’s realized a 24% gain over the last year.”

Part 3: What’s Unique About You?

The next section of your elevator pitch includes something unique about you. While this can include specific skills, you can also trace your career path or accomplishments to illustrate how you use your skills.

Because you only have 30 seconds, you might be tempted to list your skills or accomplishments like a grocery list. But try to link them to an outcome or something you can do.

“I enjoy analyzing data and using the results to plan my content calendar, including social media posts.”

“I worked on my college newspaper, starting on the sports beat, eventually moving my way up to chief editor.”

The first example mentions one skill (data analysis ) and two outcomes (planning the content calendar and social media posts). The second example doesn’t mention any skills but illustrates the speaker’s career path (sports beat to chief editor), demonstrating an increase in skills and responsibilities.

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Part 4: Call to Action (or What’s Your Ask?)

The final part of your elevator pitch includes a call to action. Or, more specifically, what are you asking for?

Much like networking, you may not want to blurt out “a job!” even if that’s your desired outcome. This section is what you hope will happen, which could be a job, internship, or just a new networking connection.

“I would love to speak to you about being a potential mentor, if you have time.”

“I’d like to follow up with you about how I can get involved in and conduct summer research.”

“Can you tell me how you decided on [this] career?”

Each of these invites the listener to continue engaging with you either right now or in the future. 

Optional Part 5: Something Memorable

Finally, depending on the situation, you might want to include something memorable in your pitch. This is situation-dependent and only something you should do if you’re comfortable.

For example, the pitch on Gardon’s LinkedIn profile says, “Earned the Title ‘World Champion Funniest Person In The World (to my kids)’ 10 years running.”

Of course, not everyone can be the “Funniest Person in the World,” but your memorable moment could be your love of science fiction, who your favorite author is, or the fact that you just adopted a cat.

Here’s what all the elements look like when you put them together:

“I’m David, a rising senior at XYZ University and an education major. I spent last year student teaching at my old high school, and it was quite the experience being on the other side. I’m graduating in the spring and am looking to teach high school biology.”

“I’m Ella, and I’m currently an individual contributor at XYZ company running the social media accounts. I use Google Analytics to analyze and improve content performance, and my personal TikTok has XXX followers. I’m looking to move to a leadership role at a mid to large-size company where I can mentor others.”

“I’m Mike and I’m a sophomore at XYZ university. When I was a kid, I really wanted to communicate with animals, which is partly why I’m majoring in zoology. I’m not sure what career is best suited for me. Can you tell me how you ended up in yours?”

Once you’ve written (and rewritten) your elevator pitch, you’re almost ready to try it out. Before you do, though, ensure your delivery is memorable — for the right reasons!

• Practice. Practice makes perfect, of course. And while you don’t want to sound too rehearsed, you also don’t want to trip over your pitch or start rambling. Practice in front of a mirror, with friends or family, or record yourself to make sure you’re getting it right.
• Time yourself. Thirty seconds can feel like forever or fly right by. Time yourself to make sure your pitch isn’t too long or too short, and adjust as necessary.
• Use your “excited” voice. While you’ll want to use your “inside voice,” vary your tone. When you give a rehearsed speech, it should be polished but not robotic. Try to bring some excitement to your voice as you speak.
• Speak slowly. You may want to cram as much as possible into your 30 seconds, but that could result in you speaking too quickly to try to get it all in, making it tough for the listener to understand you. As hard as it might be, stick to one or two main points.
• Maintain eye contact. While you don’t want to stare at the listener the whole time, you don’t want to stare at the floor either. Maintain the level of eye contact that feels normal and natural to you, and break eye contact when appropriate.

Make Your Pitch

An elevator pitch is useful in all sorts of professional (and even personal!) situations. By taking stock of what you do and what you want to do, you’ll find the perfect elements to include in yours and impress the next person you pitch it to.

Want more insights into creating the perfect pitch? Check out Ashurst’s Building Your Personal Brand Virtual Experience Program .

Image credit: Canva

The post How to Give a Great Elevator Pitch (With Examples) appeared first on Forage .

Presentation Script | Ultimate Guide To Engage Your Audience in 2024

Jane Ng • 05 April, 2024 • 10 min read

How can you organize a PowerPoint presentation so it engages the audience? this is a hot topic! Are you looking for a script presentation example? Every memorable presentation starts with a single blank page and a writer’s determination to create something extraordinary. If you’ve ever found yourself staring at that intimidating blank canvas, unsure how to transform your ideas into a captivating script, fear not. 

In this blog post, we’ll guide you on how to write an impeccable presentation script that will mesmerize your audience. Moreover, we’ll provide you with practical tips and real-life examples that help you kickstart your journey toward crafting a compelling presentation script.

Learn how to write a presentation script with AhaSlides, today!

Table of Contents

Why a well-written presentation script matters, how to write a presentation script, expert tips for writing an engaging presentation script.

• Presentation Script Example 
• Key Takeaways

Overview – Presentation Script

• Presentation description
• Title ideas

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

A well-written presentation script is the backbone of your delivery, ensuring structure, engaging your audience, boosting your confidence, and providing adaptability.

• An excellent presentation script brings structure and clarity to your message.
• It keeps your audience engaged and helps them understand your ideas. 
• It also ensures consistency and repeatability, especially when presenting multiple times. 
• A good script for presentation provides adaptability and preparedness, enabling you to adjust and handle unexpected situations. 

In addition, for many presenters, nerves and Glossophobia can be significant hurdles to overcome. A well-written script provides a sense of security and confidence. Like a safety net, it ensures that you have your key points and supporting details at your fingertips. This boosts your confidence and reduces anxiety, allowing you to deliver a more polished presentation.

So, how to make a script for a presentation?

Before writing a presentation script, you need to know your audience’s background, interests, and knowledge level. Then clearly define the purpose of your presentation. Having a clear objective will help you stay focused while writing your script.

1/ Outline The Structure

Start with an attention-grabbing introduction, followed by the main points you want to convey, and conclude with a strong summary or call to action.

For example:

• Introduction – The introduction script for presentations should be a welcome and personal connection to the topic. 
• Main Points – Benefits of “topic”
• Transitions – Use phrases like “Now let’s move on to,” or “Next, we’ll discuss.” 
• Conclusion – Recap key points and call to action.

You can consider using bullet points or headings to organize your ideas within each section.

2/ Craft A Powerful Opening

Crafting a strong opening statement is crucial to capturing your audience’s attention and setting the tone for your entire presentation. Here are some key elements to consider when creating an impactful opening statement:

• Hook the Audience: Start with a captivating hook that immediately grabs the audience’s attention
• Establish Relevance: Communicate the relevance and importance of your topic to the audience. Highlight how it relates to their lives, challenges, or aspirations.
• Create an Emotional Connection: Appeal to your audience’s emotions and create a sense of resonance or empathy. Connect with their desires, challenges, or aspirations to make a personal connection.

3/ Develop Key Points

When developing the key points in your presentation script, it’s essential to provide supporting information, examples, or evidence that reinforces your message. Here’s how you can expand on each main point:

Supporting Information:

• Present facts, data, or expert opinions that support your main point.
• Use credible sources to strengthen your arguments and provide context.
• Use evidence to back up your claims and increase credibility.

Logical Order or Narrative Flow

• Organize your main points in a logical order to facilitate understanding.
• Consider using a narrative flow to create a compelling storyline that connects your main points.

4/ Incorporate Visual Aids

Incorporating visual aids strategically into your presentation can significantly enhance understanding, engagement, and retention of information.

• Example: If you’re discussing the features of a new product, display images or a short video demonstrating its functionality as you describe each feature.

5/ Include Transitions and Signposts

Including transitions and signposts helps guide your audience through your ideas and ensures they can easily follow your train of thought.

You can use concise and engaging language to introduce the upcoming subject matter.

• Example: “Next, we’ll explore the latest…”

Or you can use questions to transition between sections or engage the audience’s attention.

• Example: “But how can we tackle this challenge? The answer lies in…”

6/ Summarize and Conclude

• Recap your main points to reinforce key messages concisely.
• End with a memorable conclusion that leaves a lasting impact or a call to action for your audience.

7/ Seek Feedback and Revise

• Share your script with a trusted colleague, friend, or mentor for constructive feedback.
• Once you have made revisions based on feedback, practice delivering your revised script.
• Refine and fine-tune your script as needed through practice sessions and additional feedback.

Involve The Audience

Boost audience participation and engagement by leveraging interactive features such as Q&A session , live polls, quizzes and small activities through AhaSlides . By utilizing these interactive elements, you can transform your presentation into a dynamic and engaging experience for your audience.

You also can ask your audience for feedback by rating scale or Likert scale !

Use Conversational Language

Write your script in a conversational tone to make it more approachable and relatable. Avoid jargon and complex terminology that might alienate your audience.

Know Your Key Takeaways

• Identify the main messages or key takeaways you want your audience to remember.
• Craft your script around these key points to ensure they are emphasized throughout the presentation.

Address Potential Questions or Concerns

By proactively addressing potential questions or concerns within your presentation script, you demonstrate thoroughness, credibility, and a genuine commitment to addressing your audience’s needs. 

This approach helps foster trust and ensures that your presentation provides clear and comprehensive information, leaving your audience feeling satisfied and informed.

Presentation Script Example

Here’s an example of a presentation script about “The Power of Effective Communication”: 

Key Takeaways 

In conclusion, crafting a well-written presentation script is essential for delivering a successful and impactful presentation. By following the steps and tips outlined in this guide, you can create a script that engages your audience, communicates your message effectively, and leaves a lasting impression.

Remember, incorporating interactive elements can significantly enhance audience engagement and make your presentation more memorable. AhaSlides, with our wide range of templates and interactive features like questions, polls , and activities, provides a powerful platform to involve your audience actively and create an interactive and dynamic presentation experience.

How do you write a script for a presentation?

Here are steps on how to write an effective presentation script: Outline the structure, including an attention-grabbing introduction, main points, and a strong conclusion.  Craft a powerful opening that hooks the audience, establishes relevance, and creates an emotional connection.  Develop key points with supporting information and logical order.  Incorporate visual aids strategically to enhance understanding.  Use transitions and signposts to guide your audience.  Summarize and conclude with impact .  Seek feedback, revise, and practice for a polished presentation.

How do you start a presentation script example?

Here’s an example of how you can start a presentation script: – “Good morning/afternoon/evening, ladies and gentlemen. Thank you all for being here today. My name is_____, and I am delighted to have the opportunity to speak with you about_______. Over the next _______, we will explore [briefly mention key points or objectives of the presentation].” The opening lines should aim to grab the audience’s attention, establish your credibility, and introduce the topic you will be discussing. 

Is it okay to read a script for a presentation?

While it’s generally recommended to avoid reading directly from a script, there are situations where it can be beneficial. For formal or complex presentations like academic or technical talks, a well-crafted script ensures accuracy and keeps you on track.  However, in most cases, a conversational style with notes or prompts is preferred. This allows flexibility, spontaneity, and better audience engagement. 

A writer who wants to create practical and valuable content for the audience

Tips to Engage with Polls & Trivia

More from AhaSlides

6 Best AI Presentation Tools in 2024 (Compared)

Pricing: $15 per month Standout Features: Generative AI Presentation Builder, Advanced Analytics Tracking, Extensive Stock Image Access

Pricing: $10 per month Standout Features: Comprehensive Creative AI Tools, Advanced Image Edit Capabilities, Professional Presentation Generation

Pricing: $6.99 per year Standout Features: One-Click AI Presentation, Rich Template Collection, PowerPoint Integration

If you’ve ever been tasked with creating a presentation for your business or a client, you know how time-consuming it can be. Sitting in front of a blank page, combing through endless templates, or spending hours on a presentation likely isn’t high on your list of priorities. Thanks to artificial intelligence (AI) , there’s a better way to create presentations. In this post, we’ll delve into the best AI presentation tools so you can spend more time on other tasks.

Let’s dive in.

• 1 What is an AI Presentation Tool?
• 2 What to Look for in an AI Presentation Maker
• 3.1 1. Simplified
• 3.2 2. Slides AI
• 3.3 3. PowerPoint
• 3.4 4. Gamma
• 3.5 5. Beautiful AI
• 3.6 6. Tome
• 4.1 Top 3 Best AI Presentation Tool Feature Comparison
• 4.2 Best AI Presentation Tool Price Comparison
• 5 What is the Best AI Presentation Tool?
• 6 Frequency Asked Questions

What is an AI Presentation Tool?

Image created with Divi AI

An AI presentation tool is a system that uses machine learning generative AI that allows you to create presentations in minutes rather than hours. These revolutionary tools will enable you to craft your presentation from script to finished product, all with a descriptive text prompt.

What to Look for in an AI Presentation Maker

As we explore the top AI presentation makers available, it’s best to look for features that will make your life easier, not harder. Here are a few things that your chosen tool should offer:

• Ease-of-use: If you want to incorporate an AI presentation tool into your workflow, you’ll want to find something easy to use. After all, you seek a less time-consuming way to create presentations. You shouldn’t have to spend hours learning a new interface.
• Integration with popular software: Those in the business world know that there are three primary presentation tools that almost everyone uses: Microsoft PowerPoint, Adobe Keynote, and Google Slides. When shopping for AI presentation tools, look for products that can easily export your creations for those popular programs.
• Customization options: Another essential factor to consider is how easily you can customize your presentation. Look for programs that won’t force you to stick with cookie-cutter AI-generated templates. Make sure you can make design and text edits as you need them.
• Tutorials: Learning new software can be intimidating, so choose a platform with plenty of tutorials and support should you encounter any problems.

6 Best AI Presentation Tools in 2024

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We evaluated over a dozen AI presentation tools. While some decent ones didn’t make our list, we wanted to focus on tools that are easy to use, work with popular programs like PowerPoint or Google Slides, and offer the most features. Without further ado, here are our top picks for the best AI presentation tools money can buy. Most offer free versions or a free trial, so feel free to try all of them out to find the best fit for your situation.

The AI Presentation Tools Listed In Order

• Beautiful AI

1. Simplified

🥇 best ai presentation tool overall.

Simplified is one of the most robust AI tools on the market today. Generative artificial intelligence can create presentations, images, memes, thumbnails, social media quotes, and more. What makes it unique is its wealth of AI features that appeal to creatives and content creators across different mediums, including digital art, writing, videos, and online advertising through social media.

Edit Images With AI

Another cool feature of Simplified is the image editing feature. You can remove or replace the background, erase elements, magically remove artifacts or other imperfections, autofocus, or use generative fill to add additional details to your photos. The generative fill feature works much like Photoshop AI , where you can select an area of a photograph and fill it with a new element you describe with a text prompt.

What We Like About Simplified

• Multimedia: Generate presentations and other forms of media
• Editing: Edit images and text with AI
• Branding: Create logos and design elements with AI
• Simple to Use: One-click editing tools for image editing

What Could Be Improved

• Translations: The AI sometimes struggles with translating other languages
• No Interactive Features: Unlike other AI presentation tools, Simplified doesn’t offer any interactive tools

🥇 Why We Picked It

We chose Simplified due to the sheer number of AI tools available with the platform. In addition to making AI presentations, users can use an AI image generator, AI writer, video editor, memes, and more. The interface is easy to understand, the price is affordable, and you can accomplish everything you need in one place as a content creator.

Who Is Simplified Best For?

Simplified may be for you if you’re in the market for an all-in-one design tool. With AI tools for generating presentations and all their elements, you can design like the pros for a very affordable price.

Community Reviews And Ratings

Simplified is praised for its user-friendly interface, integrations, and free plan. However, some say it lacks advanced writing tools compared to other platforms.

Simplified offers a limited free plan with pro plans starting at $15 monthly .

➡️ Read Our Complete Simplified Review .

Try Simplified

2. Slides AI

🥈 best ai presentation tool for google.

Slides AI is an extension for Chrome designed to work inside Google Slides. Provide it with a topic, including any requested elements, and Slides AI will create up to a 10-page presentation in minutes. There are limited features, but it adds slides, generates text, and sets formatting based on your prompt. In addition to generating slides, Slides AI has a Magic Write feature, which allows you to paraphrase sentences, suggests images for your presentations, and helps you search for citations for your work.

Slides AI Works as an Extension

Slides AI has a simple interface, allowing you to focus more on creating content than learning new software. Since it works as an extension within Google Slides, you simply have to click a button and type in some text, and Slides AI will do the rest.

What We Like About Slides AI

• Magic Write: Generate text through the power of AI
• Generate Slides: Create new slides based on original content
• Topic-Based: Create slides from a topic
• Software Limitations: There aren’t a lot of creative tools with Slides AI so presentations may look generic

🥈Why We Picked It

For those using Google Slides or PowerPoint, Slides AI is an excellent choice. It allows you to streamline slide creation through a simple interface, AI writing, and AI-generated themes. The plans are affordable so that budget-conscious people will get a lot of bang for their buck.

Who Is Slides AI Best For?

If you are a regular Google Slides user, Slides AI is a no-brainer. You can save time creating your slides and give them a fresh look in seconds. The downside to Slides AI is that there is no text generator. That said, plenty of AI writers , such as Rytr or Jasper , can help.

Those who like Slides AI call it a “game changer” for creating presentations. However, the AI-slide generation is a bit vanilla.

➡️ Read Our Complete Slides AI Review .

Slides AI is available for free , with pro plans starting at $10 per month .

Try Slides AI

3. PowerPoint

🥉 best ai presentation tool for business professionals.

Microsoft is the founding father of business software, including the widely popular PowerPoint . Sure, there are other products out there that are geared toward businesses, but PowerPoint is the gold standard for making presentations. Did you know that it comes with AI features built right in? Companies that already use Microsoft products will be pleased to know that you can generate incredible designs for your presentations through integration with Copilot.

Practice Delivering Your Presentations

One of the best features of PowerPoint is the Rehearse with Coach AI tool. It records your voice and image on video to evaluate your performance. It allows you to read through your presentation and then get a professional critique of how you did. You’ll get a rehearsal report that analyzes your body language, notes how many filler words you used, and analyzes your pace and pitch.

What We Like About Microsoft 365

• AI Designer: AI-powered design suggestions for generating slides
• Automatic Slide Generation: Uses AI to add additional slides based on the original design
• Rehearsal Reports: Generate rehearsal reports to get feedback on presentation delivery
• Lack of Interactivity: PowerPoint only allows for text, images, and graphics but nothing else

🥉 Why We Picked It

Microsoft is the go-to for professional business software. Between its highly collaborative nature, design flexibility, and overall visual impact, PowerPoint has been a top contender for years. Now, with artificial intelligence on board, presenters can easily design slides faster, practice their delivery, and get feedback on how well they perform during rehearsal.

Who Is Microsoft 365 Best For?

If you make presentations for a living or your company requires PowerPoint, check out their AI tools. The Rehearsal Report feature is well worth the cost, especially if you are the one who has to give the presentation you create. Microsoft will even give you a 30-day risk-free trial to try it out. The downside is that you can’t edit the images it generates, but you can get around that by adding an AI art generator to your arsenal of tools.

Fans of PowerPoint note its ease of use, flexibility, and stability. On the other hand, consumers wish there were more interactive features.

Microsoft offers a 30-day free trial with prices starting at $6.99 per month per person.

Try Microsoft 365

Gamma is one of the most intuitive platforms on our list. It uses generative AI to build your presentation from a text prompt, complete with visual aids, such as charts, graphs, images, and other visual elements – automatically. One of our favorite features is the interface. Once Gamma creates your presentation, you can easily add more elements. It functions much like a page builder or Gutenberg for WordPress , where you can drag and drop visual elements into your pages and then tweak them accordingly.

Gamma creates presentations on the fly simply by typing in a text prompt. One of our favorite features is watching in real-time as Gamma makes your presentation. Once completed, you can use generative AI to edit, improve, or change any presentation aspect to match your branding and style. Another unique feature is Gamma’s analytics feature, which allows you to see who’s viewed your presentation and track engagement down to the element level.

What We Like About Gamma

• Analytics Tracking:
• Web Sharing: Share over the web and solicit feedback through comments
• Simple Interface: Drag-and-drop visual editor
• Export Options: Export to PowerPoint or PDF
• It’s Internet Dependent: Gamma is web-based, so you must have an internet connection to use it. While this may not be a con for most, it eliminates the possibility of working on presentations while offline

Who Is Gamma Best For?

Gamma’s intuitive interface and quick start wizard make getting started a breeze. Plus, with their AI-powered text editing feature, you can tweak the content as much as you’d like. They offer access to millions of royalty-free stock images and an AI-powered image generator that suggests a relevant prompt based on your content.

Gamma offers a free plan and two paid plans starting at $10 monthly .

5. Beautiful AI

Another popular choice is Beautiful AI , a feature-packed AI presentation tool that allows you to create stunning presentations with one click. They offer several AI-powered design elements you can edit to match your branding. Plus, it’ll even line these up automatically, so you don’t have to spend time on tedious tasks. Suppose you’d rather start from a previously created presentation. In that case, you can easily import a PowerPoint file and then use AI to improve it.

One of the best features of Beautiful AI is the millions of royalty-free stock images at your disposal. Sure, you can create your own AI images, but if you’re familiar with AI Art generators , you know that sometimes the photos they produce don’t look very natural . It’s nice they thought to include this feature because it saves you the time and cost of signing up for a stock photography service.

What We Like About Beautiful AI

• 1-Click Presentations: Create AI-generated presentations with one click
• AI Design: AI-powered design elements
• AI Text Generator: Rewrite and improve text with AI
• Lots of Templates: 110+ pre-designed templates
• PowerPoint Support: Integrates with PowerPoint (import/export)
• Exporting: When exporting to PowerPoint or as a PDF, graphics are not editable

Who Is Beautiful AI Best For?

If you’re tasked with creating presentations for your company or corporate freelance clients and must use PowerPoint, Beautiful AI is an excellent choice. While they don’t have a free plan, they offer a 14-day free trial, so you’ll have plenty of time to play with it and decide if it’s right for you.

Beautiful AI users love how easy it is to create presentations but say there are text editing limits and presentations don’t look great on mobile devices.

Beautiful AI offers two plans, Pro and Team, with prices starting at $12 per month (billed annually).

Get Beautiful AI

Tome is one of the most popular AI presentation tools on the market. Since its release in late 2022, it has raced to become one of the fastest-growing platforms in record time, with over 1 million users. It allows you to create live, interactive presentations, mood boards, design portfolios, pitch decks, webpages, and more. Tome offers over 25 templates for a good starting point and a great time-saving feature. Its intuitive generative AI allows you to create scripts, text, images, charts, and more.

If you already have an outline in mind, you can easily paste it into Tome, allowing it to convert your thoughts into structured presentations in a single click. Does your business require a multi-lingual solution? Tome has you covered with support languages other than English, so you can translate your text to share your presentations with anyone, anywhere.

Tome is web-based and provides a sharable link for your creations. Not only that, it integrates with popular platforms, such as Figma, Spline, YouTube, Twitter, Google Sheets, and other popular AI website builders like Framer . With these integrations, you can import videos, layouts, text, and even full web pages.

What We Like About Tome

• Interactive: Creates live, interactive presentations
• Cross-Device Support: Responsive layouts for any screen size
• Multiple AI Tools: Generates text, images, graphs, 3D models, and more
• Multi-Language Support:
• Limited Language Support: As of now, Tome’s AI actions only offer support for English. It would be nice to see them add more languages

Who Is Tome Best For?

Tome is an excellent platform for creating web-based presentations, landing pages, interactive pitch decks, and more. It does a pretty good job of text and image generation, but its integrations are the best features. Try Tome if you want an easy way to incorporate Figma layouts or YouTube videos into your presentations.

Tome offers a free trial with prices starting at $20 per month .

Comparing the Best AI Presentation Tools

Before deciding on which AI presentation tool to choose, take the time to compare prices and the features of every tool on our list. As previously mentioned, our featured tools include a free trial or a free version to assist you in making gorgeous presentations.

Top 3 Best AI Presentation Tool Feature Comparison

To make the most informed decision, knowing the pricing and comparing the features is essential. Here’s a feature comparison table for the top three AI presentation tools on our list so you can decide which is the best fit.

Best AI Presentation Tool Price Comparison

We’ve created this hand comparison table to help you decipher pricing for each of our recommended AI presentation tools.

What is the Best AI Presentation Tool?

After thoroughly testing over a dozen AI presentation tools, we feel that Simplified and Slides AI offer the best features. Simplified stands out for its intuitive interface, logo, and other design element generation. It also gets the nod for its one-click editing tools. On the other hand, Slides AI is a close second due to its wealth of AI tools. You can create presentations, write content, and create on-topic slides effortlessly. Either way, if you’re in the market for a good AI assistive tool to speed up creating presentations, you can’t go wrong with either.

Frequency Asked Questions

What is an ai presentation tool, how do ai presentation tools work, how is ai used in microsoft products for presentations, how can ai presentation tools streamline the workflow, what should users consider when choosing an ai presentation tool.

Need more AI tools? Check out these articles featuring the best AI tools to use for your business:

• 16 Best AI Assistants to Make You More Productive
• 11 Best AI Marketing Tools to Boost Your Business
• 10 Best AI Audio Tools (For Podcasts, Music & More)
• 9 Best AI Design Tools (Reviewed & Compared)

Featured Image via Nattasid Thapsang / shutterstock.com

Explore Our Top Picks

Here are our favorites! 👇

Get Simplified Today!

With so many great options available, it can be hard to pick one. find out why simplified is our favorite. 👇.

By Deanna McLean

Deanna McLean is a blog author, and web developer. She studied graphic design at the University of Mississippi and loves all things, Hotty Toddy. (If you know, you know.) As an adventurous creative, there is nothing Deanna loves more than taking her son and two dogs on excursions in her Jeep.

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7 Best AI Tools for Presentations in 2024

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Summary: Struggling with creating presentations? Why not harness the power of artificial intelligence? Let’s discover the best AI tools for presentations that can generate captivating slides and take your PPT to the next level.

Presentations are a great way to share your views, information and ideas with employees, students, and even friends. However, it is no secret that making a presentation takes a lot of time and it’s definitely not easy to build a new one from scratch.

Fortunately, AI has changed the way people create engaging and professional presentations. With the help of AI tools for presentations, you can build a new one and create deck slides within minutes. But which tool should you pick, as there are multiple options out there.

In this blog, we will be sharing what an AI presentation tool is, how it works, and some of the best AI tools for presentations available right now.

What is an AI Presentation Tool and How Does it Work?

As the name suggests, AI presentation tools are software for creating ppt that uses artificial intelligence and machine learning algorithms to build beautiful and engaging presentations.

They simply work by analyzing the content or main key points, identify trends and turn them into presentation slides and flow. This helps users to create a complete report / demonstration with the help of AI using the text, without doing it manually. We will also explore some of the best AI tools for presentations in this blog.

What to Look for in AI Presentation Tools?

When you are on the hunt for the best AI presentation generator, you will be looking for tools that have a user-friendly interface, fit your budget, and have good reviews and ratings. Below are some of the points to consider when looking for an AI to create PowerPoint presentation:

• Ease of Use

If you are looking to make PPT using AI, then you must consider a software option that is easy to handle and use. After all, you don’t like wasting hours of your time just to understand how that tool works. So, make sure to consider the ease of use before selecting any software.

• Integration

People from the education and business industry know that the most used software for PPT is Microsoft PowerPoint and Google Slides. What if the software you considered doesn’t integrate with your favorite presentation tool? That’s why check if the AI tools for presentations integrate with your preferred presentation maker before buying it.

• Collaboration

A seamless collaboration can become a really handy feature especially if you are working on a project with a team. So, consider whether the AI presentation tool supports eollaboration features or not. Moreover, look for other options like real-time editing, version control, commenting etc. This will streamline the collaboration and enhance teamwork.

• Customization

A good AI slides generator for PPT should allow you to personalize your presentations according to your brand guidelines, preferences, and the specific needs of your audience. Look for options to customize templates, fonts, colors, and layouts.

• Tutorials and Support

Check if the AI presentation tool provides adequate tutorials and support resources. A strong support system with documentation, video tutorials, and responsive customer support can be crucial to learn the ins and outs of the tool. Further, it will help you to troubleshoot issues you might face while using the tool.

List of 7 Top AI Tools for Presentation in 2024: With Free Trial

Beautiful AI

Presentations AI

I have researched multiple AI presentation tools and made a list of the best options for you. Below are some of the best AI tools for presentations.

With Beautiful AI ‘s user-friendly interface, the platform offers intelligent design suggestions for presentation and simplifies the creation process. Users concentrate on content as Beautiful.ai handles all the aesthetics.

It provides customizable templates, intelligent charts for data representation, and analytics to gauge audience engagement with each slide.

Features of Beautiful AI (AI PowerPoint Presentation Creator)

• Customizable templates
• AI image and narration generator
• Summarize and expand your text
• Easy integration

Pricing: Beautiful.ai offers 3 types of paid plans- Pro. Team and Enterprise.

• Pro: Starts at $12/month
• Team: Starts at $50/month
• Enterprise: Available on request

Pros and Cons of Beautiful AI

• Create presentation with a single click
• Generate contents using AI
• Multiple templates for various industries
• Custom template is not available in Pro plan

Designs.ai is an advanced AI presentation maker that can create visually striking presentations easily. This all-in-one platform offers powerful features, including AI writing aid, a logo maker, a video presentation creator, and even natural-sounding AI voiceovers.

This toolkit serves as your go-to resource for designing compelling and impactful content. It is one of the best AI to make PowerPoint presentations.

Features of Designs.ai

• AI design element handling
• Built-in content enhancement
• Speechmaker for voiceovers

Pricing: Designs.ai offers 3 types of plans these are:

• Basic: Starts at $29/month
• Pro: Starts at $69/month
• Enterprise: Starts at $199/month

Pros and Cons of Designs AI

• Create logos, designs and more using Designs.ai
• The AI voiceover sounds natural and real
• Create appealing presentation in simple clicks
• You have limitation on using premium images for each month
• Seems a bit costly compared to its peers

Gamma AI is a cutting-edge presentation tool tailored for businesses, educators, and professionals. It is an efficient and innovative solution to streamline the presentation process.

This makes it the ideal choice for those seeking cutting-edge presentation tools with useful features. If you want to create an AI generated presentation, this tool is definitely worth considering.

Features of Gamma

• Single click presentation maker
• Send or present a live webpage within your presentation
• Add Gifs, Images, links and charts to your slides
• In-built analytics option

Pricing: Gamma offers a credit-based pricing model. The plans are:

• Free: Total 400 credits
• Plus: Starts at $10/month/user with 400 credits monthly
• Pro: Starts at $20/user/month with unlimited credits

Pros and Cons of Gamma

• Export files in multiple formats like PDF, PPT, etc.
• Access to the change history
• Easily create a presentation, document or even a webpage
• Free version has a Gamma branding

Kroma.ai is one of the best AI tools for presentations and is great for making pitch decks if you’re a startup looking for money. It helps you create a convincing presentation quickly.

You can organize your info with charts and graphs, and there are lots of cool images and videos to use. You can even put your logo and customize the slides according to your brand to make them look more professional.

Features of Kroma AI

• Robust data visualization tools
• High-resolution media library
• Offline editing
• Seamless team collaboration

Pricing: Kroma AI offer three types of plans, and these are:

• Explorer: Free plan
• Premium: Starts at $49.99/month/user
• Enterprise: Starts at $1699/month/5 users

Pros and Cons of Kroma AI

• Offers prebuilt visuals for your presentations
• New template addition on a regular basis
• Offline access
• With its free plan, you can only download one presentation
• Premium support is available with enterprise plan only

Presentations.AI is like a ChatGPT for PPT that makes slides and decks instantly. It has a smart design feature that makes your slides look great and consistent.

You can use different templates and easily customize them. Plus, it has other features like voiceover, automatic slides, and collaboration tools for working together on your presentation.

Features of Presentation AI (Top AI Tools for Presentations)

• Premium templates for nearly every industry
• Offers marketing campaign planning
• Type a prompt and make presentations with a single click
• Seamless collaboration for remote workers and team members

Pricing: The pricing plans for Presentation AI are as follows:

• Starter: Free to use plan
• Pro: Starts at $396/year/10 users

Pros and Cons of Presentation AI

• Custom fonts and colors for your branding
• Easy sharing option
• Vast selection of templates
• Limited credits in free version

Simplified is a text to presentation maker AI. It is one of the easiest tools to make presentations, you have to simply visit its website, select “Create AI Presentation” and explain your topics and ideas, and that’s it.

Simplified will automatically create a beautiful and engaging PPT in seconds. You can use that presentation as it is or modify it according to your requirements.

Features of Simplified

• AI design assistant for easy ppt creation
• AI writer, image generator, resizer
• Prebuilt templates
• Collaboration options for teamwork

Pricing: Simplified offers three types of plans with a 14-day free trial. These are:

• Free: Free Forever
• Pro: Starts at $9/month/user
• Business: Starts at $15/month/5 seats

Pros and Cons of Simplified

• Wide range of AI-based tools
• Rich media library for images, designs, etc.
• Multiple export formats like JPEG, PNG, PDF, etc.
• Its animation feature is basic
• Limited data visualization options

Another AI presentation tool on our list is Slidebean , as it is a perfect choice for creating pitch decks. They even have a special “Arrange with AI” feature that gives you different design options.

Whether you’re pitching your idea or trying to sell something, Slidebean makes it easy and increases your chances of success at each stage of your business.

Features of Slidebean

• Automated content and design feature
• Analytics feature to track activities
• Seamless collaboration

Pricing: Slidebean offers two types of plans, these are:

• Slidebean All-Access: Starts at $149/year
• Slidebean Incorporation: Starts at $649/year

Pros and Cons of Slidebean

• All in one pitch deck software
• Investor tracker option
• Built-in startup lessons and instructions
• A bit costly compared to its alternatives
• No free trial

Best AI Tools for Presentations: Price Chart

In the end, the best AI to make presentations offers a diverse range of options for various needs. For example, Beautiful AI stands out for its intuitive design suggestions, while Design AI excels with its comprehensive content creation features. On the other hand, Presentation AI provides an instant, ChatGPT-like solution.

The choice ultimately depends on individual preferences, requirements, and budget considerations. Based on our research and user reviews, these tools can elevate your presentations and leave a lasting impression.

FAQs Related to AI Presentation Tool

Is there any ai for powerpoint.

Yes, softwares like Presentation AI, Design AI, etc. are some of the popular AI for PowerPoint.

Which AI is best for presentation?

The best AI for presentation depends on individual preferences and needs. Tools like Beautiful AI, Presentation AI, and Slidebean are popular choices when it comes to the AI that makes presentations.

Can I make PPT using AI?

Yes, you can easily create PPT using AI. AI presentation tools like Simplified, Beautiful AI, Kroma AI and more allow users to create PowerPoint presentations quickly and efficiently.

How do I create a presentation in ChatGPT?

ChatGPT itself is not a presentation tool, but you can use it to generate a PPT outline. Simply visit the ChatGPT dashboard, enter your prompt or the PPT idea, and it will come out with a proper PPT outline.

Shubham Roy is an experienced writer with a strong Technical and Business background. With over three years of experience as a content writer, he has honed his skills in various domains, including technical writing, business, software, Travel, Food and finance. His passion for creating engaging and informative content... Read more

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Jinkx Monsoon on Her DOCTOR WHO Villain, Stage Career, Queer Characters, and More

RuPaul’s Drag Race alum Jinkx Monsoon is having a heck of a year. She’s currently playing Aubrey (the human one) in the Off Broadway production of Little Shop of Horrors . In Jun, she returns to the Broadway stage of Chicago to reprise her record-breaking performance as Matron Mama Morton. Plus, next February she’ll make her Carnegie Hall debut as a headliner .

If that wasn’t enough, she also found time to go toe to toe with Ncuti Gatwa’s Fifteenth Doctor in “The Devil’s Chord,” now available on Disney+ internationally and on BBC iPlayer in the UK. We sat down to discuss Jinkx’s villainous turn as Maestro on Doctor Who and her iconic stage work.

Nerdist: What does it feel like to get to upstage The Beatles?

Jinkx Monsoon: (laughs) Well, it’s all perspective, right? But honestly just everything about this episode, I don’t know how to sum it up better than just saying it was a character that every actor dreams of playing and should be so lucky to get to play in their lifetime. When you get to play a God, like an all-powerful being, you get to create the rules for this character. And what I love about Maestro is specifically they don’t operate by human standards for gender presentation or identity.  I love how not a big deal that is for Maestro. Because they’re too powerful to worry about petty things like gender constructs.

Yeah. I like how they kind of just casually dismiss it when the character, in the beginning, misgenders them.

Monsoon: Yeah. Yeah. And they know they’re more powerful. So it’s exciting to play someone who essentially belongs to a marginalized community but is not marginalized themselves. They’re the most powerful thing there.

You’re playing the first villain we’ve seen in this new era that exists as a true threat to Ncuti’s Doctor. His Doctor is scared of you.

Monsoon: It’s exciting because this character is not only powerful but nuanced. And a part of the overarching story. So this character carries a lot of weight, and to be trusted with that as a trans feminine performer, as a drag performer, it was just a huge honor and privilege to get to act opposite Ncuti and play someone that’s on level with him. That was exciting. And we both bring such fresh perspectives, I think.

We don’t see a ton of characters like Maestro. And when we do see them, they’re not always flattering and they’re not always played by the right performer and Ncuti is bringing such a new and fresh perspective to the Doctor. And [Russell T Davies] is just really leaning in this season with the inherent queerness that’s always been a part of Doctor Who . Because Russell has always been a part of Doctor Who.

Yeah. It’s tricky talking about queer coding, a lot of people think of that as inherently problematic, which I don’t think it is, especially when you look back at the history of the Hays Code. It prevented most onscreen depictions of queerness, so a lot of queer filmmakers hid their representation in monsters. So this felt like a nice extension of that. Queer actors playing these characters, chewing scenery, and breaking the fourth wall like this is such a celebration of that history.

Monsoon: I absolutely agree with you. I think it’s all context because it depends on who this character is in the hands of. I think we can see historically damaging representations of queer and trans people as villains. But since then, we have experienced a lot of progress and we have seen queer actors and queer characters be the central focus in a lot of things that I didn’t think in my lifetime we’d get to see. 

With the privilege of so much more representation these days, we get to go back to, okay, let us play any character because we can make the context, right? Where this character can be a villain and can be objectively evil, but we can love them for how freaking queer they are. And it’s just honoring what I think drag queens have always done.

I mean, I based my drag persona off of the larger than life female villains that I was obsessed with who probably were queer coded because they couldn’t cast a drag queen or a trans woman as this character. A cis woman was the only acceptable person to play this character. I’ve been thinking about this a lot recently with Audrey [in Little Shop of Horrors] because I just think there’s parts of Audrey where I’m like, this really feels so familiar that it makes me wonder if aspects of her were based on a trans woman or a drag queen that the author knew.

And so to think about the fact that I’ve derived my drag persona from these larger than life female villains, and then this character was written with me in mind, I got to take all of that back to where it all started, Disney villains.

Literally one of my next questions was, “Do you think having a trans femme actor play Audrey elevates a lot of the nuance of that character?” When I saw [Michaela Jaé Rodriguez] play Audrey a few years ago, that destroyed me.

Monsoon: Yeah. I think with good writing, you can cast anyone in the role and if the story is universal, then the demographic of the person doesn’t matter as much. I think that’s a sign of good writing. We’ve seen Audrey interpreted so many ways now. Specifically, this production has been running for five years and has had a wide array of Audreys. 

I think bringing fresh perspective to characters is how we reinvigorate storytelling. It’s how these stories survive for so long. It’s why Little Shop is still relevant today. 

If the actor and the direction do the work that they’re there to do, it doesn’t matter that Corbin Bleu is mixed race and I’m trans feminine. We are every bit Seymour and Audrey as the Seymour and Audreys who came before us. We just have a different perspective.

That’s the magic of live theater, too. You have a text that exists as a written script but then who you bring to it, who you collaborate with, how you direct it, how you produce it all creates such an entirely different experience. And it’s different every time you do that.

Monsoon: Well, and I will say candidly that it’s not like I set out to play Audrey as a trans feminine woman. I just set out to play Audrey and I really derived my understanding of the character from the text, which is different from the movie that I grew up with. The original show has different text from the Ellen Green movie that is ingrained in my psyche because it’s iconic and incredible. Her presentation of Audrey definitely makes me feel like Audrey was based off of someone very larger than life or based off of people who can pull off being larger than life. 

And then that informed my Audrey, and then I thought, well, what if Audrey was trans feminine? She would live on Skid Row in the ’60s. And we know that trans people have existed and we know that they existed in the ’60s and their life would not have been easy, though.

And that’s what we see in Audrey. So I guess in the end, what I wanted was to not necessarily play Audrey as trans, but to show you the what if , like if Audrey were trans. The story works either way. If you are seeing me playing Audrey like I’m just a performer playing a cis female character, it works. But if you are reading into the nuance of who I am as a performer, it still works. And that’s the beauty of the production, the beauty of the writing. And when you get the trust and respect to bring that to the character, that’s what you get to bring on stage.

Yeah, there’s a lot of conversation these days about whether trans actors should be playing just trans roles or also cis roles. And I feel like kind– going off what you said too, that’s the wrong conversation to have about it. As a trans performer myself, I feel like why do we have to define the character in the text as one or the other? Why can’t an actor just take the role, and play it? I think that defining a character as trans or cis really doesn’t seem to make a lot of sense in the context of it’s just a character. 

Monsoon: And if their gender journey is the story, Okay.

Monsoon: My first suggestion lately when people come to me asking, like would it be appropriate to ask a trans person to play this character because this character is a cisgender character? What’s appropriate? The first thing I say is, “Have you considered changing the gender of the character?” Because if you want this performer, what if the character was more like the performer? 

I really think context is everything. Because like I said, there are performances we’ve seen through history that have been damaging to the community, and there have been performances that have been celebratory. And it doesn’t matter the gender of the character. It doesn’t matter whether the character was the hero or the villain. What matters is the authenticity that the performer was allowed to bring to the character, I think.

Agreed, absolutely. My last question for you before I let you go. So you’re playing Audrey right now. You’re going to return to Matron Mama Morton [in Chicago] soon. You’re headlining Carnegie Hall next year. So what’s left on your stage musical bucket list?

Monsoon: Well, I’d really love to originate a role, and as much as it would be exciting to originate a role in a new musical, I’ve been having just a really fun time reinterpreting classic roles. And so there’s a part of me that would really, really love to originate another classic female role from a beloved musical and see what perspective I could bring to it and I’m open-minded to what that might be. Of course, my dream rule is Mrs. Lovett, but they just did that, so we’ll see. That’s down the line, whatever.

But I also like to say that I’m having a really good time with what I’m doing. So my bucket list kind of has been met, and then at the same time, I’m not upset about it. I don’t feel hampered by that. I definitely feel like there’s more for me to do and more places for me to go, but I’m not in a rush because I really like where I’m at. And I just hope that I keep getting to do more of this work because I really feel energized and alive. I really love my life and I love the job I’m allowed to do now.

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How to Create a Multimedia Presentation (& Tools to Use)

Written by: Orana Velarde

A multimedia presentation can help you stand out, grab attention and leave a stronger impact on the audience. If you're wondering how to create a multimedia presentation without having to spend hours editing on PowerPoint, you're at the right place.

In this guide, you’re going to learn about:

• What a multimedia presentation is.
• The steps to creating a visually appealing multimedia presentation.
• Some good examples of multimedia presentations and why they work.
• The best multimedia presentation tools you can use to get started.

Sounds good? Let’s get started.

Table of Contents

What is a multimedia presentation, how to create a multimedia presentation in 5 steps.

• 7 Examples of Multimedia Presentations
• The 5 Best Multimedia Presentation Software to Help You Get Started

If you prefer watching over reading, here’s the video version of this article on how to create a multimedia presentation.

A multimedia presentation is a type of presentation that uses several different forms of digital communication, such as video, interactive slides , audio clips, music and more, to get the message across.

In short, multimedia presentations go beyond the use of text and images. Including digital media like animation, video, audio, or interactive features like forms, popups and more can help enrich your presentations both visually and content-wise.

While you can create basic multimedia presentations with Microsoft PowerPoint, there are much more innovative and modern tools out there to help you create even better presentations, like Visme .

Visme's presentation software offers plenty of tools to create multimedia presentations. From video embeds to voiceovers to interactivity animated features, you'll find it all in one, robust platform.

Keep reading to find out how you can create an unforgettable multimedia experience with Visme.

Creating a multimedia presentation isn’t difficult, you just need the right tools. In fact, it’s as easy as the six steps in the tutorial below.

Step #1: Define the purpose of your multimedia presentation.

Before you can start creating a multimedia presentation, you need to know exactly what you’ll be presenting about and why.

Jot down some ideas about what you want to achieve with your presentation.

• Want to add value to an evergreen landing page?
• Hope to get more people interested in your content or services?
• Wish to impart knowledge to your readers in a meaningful way?
• Need to create a pitch deck that inspires investors in your project?
• Want to report sales or business results in a unique way?
• Need to present survey results that don’t bore your audience?

You can achieve all of the above with a multimedia presentation.

Just make sure to have all the information you need to present in an orderly fashion so it’s easier when it’s time to create.

Step #2: Outline the content with visualization ideas.

Now that you have everything planned out and all your content is ready to be put into a slide deck, it's time to create an outline.

While creating the outline, think of ways that you can improve the story using different mediums.

For example:

• Explainer videos
• Video clips
• Animated GIFs
• Interactivity between slides
• Color-coded maps
• Google Maps
• Animated charts
• Loom videos
• Sound effects
• Embedded third-party content
• Background music
• Ted Talk video embeds

Create a stunning presentation in less time

• Hundreds of premade slides available
• Add animation and interactivity to your slides
• Choose from various presentation options

Sign up. It’s free.

Step #3: Select a presentation template and add your content.

Now, log into your Visme dashboard and find a presentation template that will be perfect for your project. There are lots of choices, from pre-designed presentations to customizable slide libraries in different styles.

In the case of a multimedia presentation, we recommend you go with one of the slide libraries. Slide libraries can also be referred to as presentation themes.

Visme has three presentation themes:

• Modern: Sleek and unique
• Simple: Clean cut and no-frills
• Creative: Off the cuff and interesting

Each theme comes with a large slide library with hundreds of different options. You can mix-and-match slides to create your own, unique multimedia presentation.

The slides in Visme's presentation themes are organized into groups, such as:

• Introduction
• Comparisons
• Testimonials
• ...and more.

We suggest you add all the blank slides you need by following the outline you made in the previous step. Then, input the general content, images, backgrounds and design assets.

Next, add your logo, brand colors, fonts and branded imagery. When you have a Visme Brand Kit, that step can’t be any easier. The fonts are already set up in your editor as are the colors.

Use Dynamic Field to ensure your important data is consistent and updated across all your slides and projects. Once you place your information in the custom field , it will automatically appear on other slides containing the value.

Alternatively, create your presentation from scratch by starting with a blank canvas. Visme also offers content blocks and element groups to help you create a good presentation.

Presentation Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Product Training Interactive Presentation

Company Ethics Presentation

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

Step #4: Add multimedia content.

At this stage, your presentation probably looks good-looking, but static. Let’s make it interactive by adding unique multimedia presentation tools.

Start adding multimedia content to the slides that need it. Follow your outline and visualization idea notes.

You don’t need to add a different type of media on each slide — that’s overwhelming. Aim for two or three types of media spread throughout the presentation to keep a balance.

• A narration can cover all the slides and it should flow seamlessly.
• Interactive slides with links to the main slide or other sections need to be well-organized and easy to navigate.
• Videos shouldn’t be on every slide. There needs to be breathing space between videos so it's not overwhelming.
• Animated charts don’t need to be surrounded by too much content. Let them shine on their own.
• Surveys should have their own slide with a previous slide explaining why there’s a survey in the first place.
• Embed content on any slide and make it fit visually with the rest of the content.

Step #5: Review, download and share.

When you’ve added all your content, both regular and multimedia, it’s time to revise. Click on the “present” button on the top-right of your editor and take a look at your presentation as if you were a viewer.

As you go through every slide, take notes if you spot anything that looks off or unfinished. Then, go back and edit those slides until the presentation is just right.

Multimedia presentations can be presented or shared in several ways. For interactive presentations that include clicking or filling in forms, give your audience the best experience by:

• Embedding the presentation into a website
• Sharing the presentation with a live link
• Downloading the presentation as an HTML5 file

Presentations that don’t require your audience to interact can be downloaded as videos and even editable PowerPoint files.

When you share a Visme multimedia presentation via a live link, you can track the analytics of who watched it, for how long and where. This adds another level to your team’s content creation.

Another option is to upload your presentation to SlideShare where other people can see your work. SlideShare presentations can easily be shared on social media as well.

Examples of Multimedia Presentations

Are you ready to create your own multimedia presentation?

Before you get to it, let’s look at some inspiring examples. Below, you’ll find some stunning Visme presentations, some of which are templates that you can customize for your own use.

We have also included some examples of presentations from other sources that we found interesting.

Example #1: Presentation with GIFs

You can quickly create simple and beautiful multimedia presentations with GIFs. At Visme, we regularly create multimedia presentations with GIFs to present new features and updates.

Check out one of our recent ones:

Made with Visme Presentation Maker

We create our custom GIFs, which you can also do using our GIF maker !

If you don’t have the time or resources for that, Visme has a GIPHY integration, which lets you search through millions of GIFs in lots of different styles inside the editor.

Integrate GIFs with content that complements, not competes with it.

Also, don’t overload your presentation with GIFs, especially if they are all different. Stick to one style of GIF throughout to maintain visual consistency.

Example #2: Animations and Narration

This is an example of a multimedia presentation that uses animations to liven up the story and the slides.

This is the type of presentation that can be easily turned into a video.  Each slide can have animated objects, illustrations, text and design assets.

Impact Radius from Fab Design on Vimeo .

You can create a presentation like this with Visme quite easily.

Simply record your voiceover on each slide and download it as a video. If you already have a voiceover from a project, upload it into your presentation project and trim the audio as needed.

Example #3: Narrators and Video

This presentation is on the shorter side. This narrated presentation includes a balanced amount of media, such as images, videos, annotations and animation and charts.

It’s also presented as a video for easy viewing. A multimedia presentation video like this one takes more work than others, as it has a large amount of content.

Example #4: Interactive Charts and Music

Multimedia presentations for business reports are more engaging with interactive charts. Visme charts are animated by default but you can add more interactivity with popups and links .

Top it all off with a music clip that doesn’t overwhelm or distract from the content of the presentation.

Example #5: Video

Adding video to presentations is one of the easiest ways to create a multimedia video presentation. Here's an example of a slide created in Visme that includes a YouTube video. Go ahead and press play to see it in action!

Embed YouTube videos or Vimeo videos easily by simply inputting the video URL.

Upload your own video, use the Visme video editing tools to trim the clip to how you need it. Select from our gallery of video clips to add as backgrounds behind other content.

Example #6: Zoomable Presentation with Video

This is a Prezi multimedia presentation about The Red Bull Stratosphere Jump.

It has a classic Prezi feel and navigation plus videos of the event. Not every presentation warrants this level of multimedia or interactivity but for a brand like Red Bull, it makes sense.

This style of presentation can be created with Prezi quite easily. They have a number of templates that you can use to create a multimedia presentation with a zoomable navigation style.

Example #7: Survey and Embedded PDF

The last example is a little different. It includes an integrated survey and embedded PDF. This is the perfect multimedia presentation to include in a blog post or on a website.

Take a look below at how a survey works inside a presentation and how an embedded PDF can be integrated with other content.

The 4 Best Multimedia Presentation Software to Get You Started

To create multimedia presentations, you need the right tools.

Below are four tools to help you create engaging multimedia presentations.

Software #1: Visme

The first software on the list is Visme. The varied collection of integrations in our editor is just the right combination to create a multimedia presentation that will make an impact.

Usually, you need more than one software to create an engaging multimedia presentation. But if you're looking for a software that does it all, Visme's presentation maker is a great option.

Users have always been able to create multimedia presentations with Visme, especially with videos, animations and voiceovers.

But recently, we've added new features and AI-powered tools, including the Visme AI Designer . This tool will help you to create unique multimedia presentations in a matter of minutes rather than hours. 

Create complete or customizable designs by answering questions or using a single prompt concerning your topic. Once your presentation is generated, edit images, add interactive elements like links, GIFs, surveys,   interactive maps , and animation, plus integrate your current tech pack and tools if needed. 

Software #2: Wistia

Wistia is a video hosting, management and marketing software for businesses who want to have more control over their video content.

Embedding video is one of the quickest ways to create a multimedia presentation. If you're creating your presentation in Visme, you can easily embed Wistia videos in your slides.

You can also add videos into your presentation from YouTube, Vimeo and Vidyard. Check out the full list of Visme integrations here .

Note: When sharing videos that aren’t yours, make sure to add a description with the name of the creator and why you chose to share it.

Software #3: Typeform

Multimedia presentations with surveys add an unprecedented level of interactivity.

Use the Typeform or Jotform integration to add surveys to your informative presentations or market research projects.

When you include a survey in a multimedia presentation, you’ll have to share it as a link or embed it on a site. This way, your audience can input the answers straight into the survey inside the slide instead of opening a separate link.

Software #4: Loom

If you're not presenting your multimedia presentation in person, recording a Loom video and embedding it in your slides can be a great alternative for adding a personal touch.

Walk your audience through a tutorial, give a brief overview about a topic, shed light on your company and services, or simply introduce yourself. Loom videos offer tons of opportunities to make your multimedia presentation more interactive.

Software #5: Google Maps

Include maps in your multimedia presentations to visualize geographic data or location information. Visme has two map creation options, the Map Maker and the Google Maps integration .

The Map Maker lets you create custom maps with color-coding and interactive popups that match the design of your project. Import map data from a google sheet or input it manually.

Add a navigable Google Map in all the default styles. Show specific location coordinates in a box that you can customize.

Create Your Multimedia Presentation With Visme

Now, you’re ready!

It’s time to start creating the best multimedia presentation for your audience.

When you sign up for our presentation software , you’ll find all the tools you need to create an engaging multimedia presentation your audience is likely to remember for a long time.

Create a Brand Kit to stay on brand easier and faster by uploading your logos, color palettes and fonts. Organize your assets and projects into folders to make them easier to find.

At Visme, we're always adding new features and integrations. You can keep an eye on our What's New page to stay updated with all the new cool, new stuff.

If you have a PowerPoint presentation that you'd like to enhance, import the PPTX file into Visme and add multimedia there. The PowerPoint slides will import as editable slides so you have full control of how the final project looks.

Sign up for our presentation software today and start creating slides that nobody can look away from.

Create beautiful presentations faster with Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com