how to write a speech for a book

Preparing Your Book Launch Speech: Examples, Tips, And What You Should Say!

Are you an author who is preparing to launch your new book? If so, you may be wondering what you should say during your book launch speech. How long should it be? What are the key points that you need to cover?

In this article, we will provide examples of what you can say at your book launch, as well as tips on how to deliver a successful speech.

By following these tips and using our examples, you can create a powerful and memorable book launch speech that will help introduce your new book to the world!

Let's get started!

What Do You Say at A Book Launch?

You might also talk about any interesting tidbits you uncovered while researching or writing the book . If you have any author friends or colleagues who would be willing to join you on stage for a panel discussion or Q&A session, that could be a lot of fun too.

The Writing Process, and Any Challenges You Faced While Writing

How do you introduce a book launch.

It is always a good idea to start by expressing your gratitude to the people who have come to support you and who have helped make the book possible (if any). You can thank your family, friends, and anyone else who has helped you along the way.

How Long Should A Book Launch Speech Be?

A book launch speech should be around 10-15 minutes long. This gives you enough time to cover the key points without boring your audience.

Book Launch Speech Example

Thank you all for coming! This is a very special day for me. I want to start by thanking my friends and family who have supported me throughout this process. Your encouragement has meant the world to me. Next, I want to talk about the book itself. I wrote this book because I believe that everyone has a story to tell, and I wanted to share mine with the world.

How to Make Your Book Launch Speech Stand Out: 4 Tips

3. Make it inspiring. Share why you wrote the book and what you hope readers will take away from it.

What Not To Say In Your Book Launch Speech...

About the author, arielle phoenix, related posts, do authors make money from libraries, when to build an author website: what does an author website need, what is freebooksy for authors everything you need to know, how to do a virtual book launch: step by step guide.

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How to write a speech for a book launch

Is a speech given at a book launch different than other kinds of speeches?

Yes … and no.

Like with all speeches, you need to consider the purpose of your presentation and the action you want your audience to take, as well as who your audience is.

The one thing that can set a presentation that launches a book apart from other speeches is that it might simply be a sample reading from the book.

I go into more detail about how to write a speech for a book launch in this answer to the question, “How do I write a speech for a book launch?” on Quora.

Can you do me a favor? If you liked my answer on Quora, would you upvote it? This would really help me out.

Basic Considerations for a Book Launch Speech

• Is there a purpose to your book launch beyond selling copies of your book? What does your speech need to include in order to encourage that action?
• What kind of book are you launching? Your book’s topic, genre, and category affects the kinds of presentations that would be most appropriate.
• What kinds of people will this book and book launch event attract? Your speech needs to speak to them where they are and lead them on a journey to where you want them to be. Knowing who they are will help you craft the right message in the right way.
• What kind of speech will be most appropriate? There are three common types of speeches authors give at book launches: A sample reading from the book, a workshop based on the book’s content, or a background story about the book and the author. Choose wisely based on your answers to the above questions.

Once you have your answers to these questions, it is a simple matter of developing the speech itself. These previous posts can help you organize and structure a strong presentation.

• Is there a formula for a great talk? [Video] by Davide DiGiorgio
• How to Structure a Presentation [Video] by Patricia Fripp
• Structuring Your Presentation: Your Roadmap to a Successful Speech [Post]
• The Power of Organization [Post]

Did you like this post? Please share!

About the author

Carma Spence, is author of Public Speaking Super Powers. She is fiercely committed to guiding women to Owning their Superpowers and turning their knowledge and interests into a profitable business. She is masterful at helping her clients see what is possible for them and supporting them on the journey from where they are to where they want to be, releasing the Mind Goblins of self-doubt, self-sabotage and second-guessing that keep them stuck.

With 20+ years experience in marketing communications and public relations, natural intuitive skills and certification in using some of the most effective transformational coaching tools available, Carma’s mission and commitment is to unleash the inner power every woman entrepreneur possesses so they can boldly go out into the world, transforming the fabric of people’s lives in meaningful and positive ways.

You can find her on Facebook , Twitter , Google+ and LinkedIn . Her website is CarmaSpence.com .

Table of Contents

Choosing Your Topic

Writing your speech, how to turn your book into a speech (complete guide).

Turning your book into a speech can be one of the best ways to get your message out there.

With the recent expansion of virtual conferences, TEDx venues , and streaming video, now’s the perfect time to turn your book into spoken content—whether for a single presentation or a video series.

But where do you start? How can you turn your book into a speech that’s really good ?

This post will tell you everything you need to know about how to turn your book into an engaging speech that will hook an audience, hold their attention, and get them talking.

1. Who’s your audience?

The first key to a great speech is choosing the right topic. And finding the right thing to talk about starts with your audience.

Who are you writing the speech for? Who are you presenting it to?

If you’re presenting your speech to a specific group of people, they might make up just one section of your target audience. Or they might be your perfect target audience —but they might be attending this particular event for a specific reason.

Think about who they are and why they’re there.

2. Where are you giving the speech?

If you’re giving a speech at an association event or at a conference, think about the purpose behind the gathering.

What’s the theme of the event or the purpose behind the association? Make sure your speech fits the reason behind why the audience is gathering.

The event, as well as the environment in which the speech will be given, should also dictate the kind of speech you write and how deeply you involve the audience.

You always want your speech to be engaging, but in some virtual speech environments, you might not be able to see or hear your audience.

Make sure you think about the venue when deciding whether or not to include audience participation, as well as in planning the overall tone of your speech.

Whether your speech is thought-provoking and profound or high-energy and rousing should depend on both your audience and the event.

3. What has resonated with your audience?

Once you’re clear on your audience and venue, think about the parts of your book that tend to resonate the most with people.

The more people read your book, the more you’ll get a feel for the pieces that struck the most memorable chords.

People will comment on a specific anecdote from the book, or they’ll talk about how a certain idea opened up a new world for them.

Pay attention to any patterns that start to appear in those comments. Is there one story everyone seems to remember? Or one core idea that changed their perspective?

Take your book’s most compelling ideas and develop specific content around them that targets your speech’s audience and event.

4. Is there something big in popular culture or current events that relates?

People love timely content. They always enjoy hearing about things that relate to other things they’re caught up in.

What shows are popular right now? What time of year is it? What’s happening in the world? The more you can make your speech relate to current events or trending topics, the more people will tune in.

For example, when Game of Thrones was at its height, Will Leach wrote a series of posts on how you can use the HBO blockbuster show to understand mindstate marketing.

Not only were the posts a huge hit, they got Will an invitation to give a speech on the same topic at Merck.

5. How are you providing value?

Finally, what problem are you solving for your audience?

This relates back to your book’s positioning and why you wrote your book in the first place.

Remember, the goal isn’t just to get people to like your speech. It’s to get them to tell other people about it. To use those new ideas often enough that you stay front of mind.

So hook your audience with something spicy, like a popular TV show or a jarring premise. Then draw them in deeper by providing value. That’s the winning combination that gets people talking.

1. Hook them from the start

Okay, so how do you hook an audience?

One way is to use a popular show, like the Game of Thrones example. But there are a million ways to grab people’s attention. For example, you can:

• Ask a fun question
• Ask a thought-provoking question
• Make a surprising statement
• Offer a counter-intuitive fact

Whatever direction you pick, the key is to make it surprising and unusual―and put that surprising and unusual fact or statement right in the title .

Here’s another example:

• “What working with psychopaths taught me about leadership”

Nashater Deu Solheim’s fascinating (and well-titled) TEDx speech already has over 400,000 views on YouTube.

Instead of using current events, Nashater developed an “evergreen” speech that draws people in with the perfect combination of the surprising and unusual.

It’s unusual because very few people work with psychopaths. It’s surprising because the last thing you’d expect that work to lead to is insight into leadership.

2. Make it personal

Even if you don’t have anything quite that unusual in your background, everyone has the potential for surprise and uniqueness. How? By speaking candidly about their own lives—especially when it comes to things people don’t usually talk about.

The more candid and authentic you’re willing to be, the more your message will draw people in and resonate with those who need it.

You can choose a profoundly authentic moment or anecdote from your book. Or you can choose a different anecdote from your own life and relate it to your book’s main concepts.

Remember, you don’t have to literally turn your book into a speech. As long as your speech is grounded in the main ideas of your book and illustrates the same concepts, you can use just about anything as the hook to engage your audience.

3. Write for the time you have

If your speech needs to last a significant amount of time, you might want to go through your book’s table of contents and use it as the general outline of your speech.

Go through each main idea and distill it into a quick few minutes, presenting it within the context of your theme’s hook.

Don’t feel like you have to use every single idea. If some fit better than others, focus on those. But you can use your table of contents to organize your speech’s structure.

If your time is limited, one quick idea from your book might be better. Tell one or two stories that illustrate your concept, and make sure you provide value to your audience by leaving them with a key takeaway they can use in their own lives.

Whatever you do, don’t lose sight of your audience. Whether you’re giving a long speech or a short one, focus on what’s relevant to this specific audience.

4. Read your speech out loud

Once your speech is drafted, read it out loud. If you’re going to be on video, record yourself giving the speech. Try to use the same frame you’ll use for the real speech.

For example, if you’re giving a TEDx talk on a stage, your recording should capture your whole body (because some TEDx frames will be that wide). If you’ll be in a Zoom conference, record yourself in a private Zoom meeting using the camera angle you expect to use.

Watch your recording, and check for:

• A good pace and tone
• Confident body language
• Eliminating negative habits (smacking your lips, saying um, etc.)

Do it again and again until you feel like you could do it in your sleep—and until you’re comfortable enough to look and sound like you’re talking to a friend.

When you see great speakers who sound casual and “off-the-cuff,” understand that they worked very hard to sound that way in front of an audience. So don’t skip the hard work.

Stage presence isn’t entirely natural for anyone. It’s a learned skill. But if you record yourself over and over, giving yourself notes each time and doing it again, your final presentation will look as though it was no effort at all.

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How to Write Dialogue: 7 Great Tips for Writers (With Examples)

By Hannah Yang

Great dialogue serves multiple purposes. It moves your plot forward. It develops your characters and it makes the story more engaging.

It’s not easy to do all these things at once, but when you master the art of writing dialogue, readers won’t be able to put your book down.

In this article, we will teach you the rules for writing dialogue and share our top dialogue tips that will make your story sing.

Dialogue Rules

How to format dialogue, 7 tips for writing dialogue in a story or book, dialogue examples.

Before we look at tips for writing powerful dialogue , let’s start with an overview of basic dialogue rules.

• Start a new paragraph each time there’s a new speaker. Whenever a new character begins to speak, you should give them their own paragraph. This rule makes it easier for the reader to follow the conversation.
• Keep all speech between quotation marks . Everything that a character says should go between quotation marks, including the final punctuation marks. For example, periods and commas should always come before the final quotation mark, not after.
• Don’t use end quotations for paragraphs within long speeches. If a single character speaks for such a long time that you break their speech up into multiple paragraphs, you should omit the quotation marks at the end of each paragraph until they stop talking. The final quotation mark indicates that their speech is over.
• Use single quotes when a character quotes someone else. Whenever you have a quote within a quote, you should use single quotation marks (e.g. She said, “He had me at ‘hello.’”)
• Dialogue tags are optional. A dialogue tag is anything that indicates which character is speaking and how, such as “she said,” “he whispered,” or “I shouted.” You can use dialogue tags if you want to give the reader more information about who’s speaking, but you can also choose to omit them if you want the dialogue to flow more naturally. We’ll be discussing more about this rule in our tips below.

Let’s walk through some examples of how to format dialogue .

The simplest formatting option is to write a line of speech without a dialogue tag. In this case, the entire line of speech goes within the quotation marks, including the period at the end.

• Example: “I think I need a nap.”

Another common formatting option is to write a single line of speech that ends with a dialogue tag.

Here, you should separate the speech from the dialogue tag with a comma, which should go inside the quotation marks.

• Example: “I think I need a nap,” Maria said.

You can also write a line of speech that starts with a dialogue tag. Again, you separate the dialogue tag with a comma, but this time, the comma goes outside the quotation marks.

• Example: Maria said, “I think I need a nap.”

As an alternative to a simple dialogue tag, you can write a line of speech accompanied by an action beat. In this case, you should use a period rather than a comma, because the action beat is a full sentence.

• Example: Maria sat down on the bed. “I think I need a nap.”

Finally, you can choose to include an action beat while the character is talking.

In this case, you would use em-dashes to separate the action from the dialogue, to indicate that the action happens without a pause in the speech.

• Example: “I think I need”—Maria sat down on the bed—“a nap.”

Now that we’ve covered the basics, we can move on to the more nuanced aspects of writing dialogue.

Here are our seven favorite tips for writing strong, powerful dialogue that will keep your readers engaged.

Tip #1: Create Character Voices

Dialogue is a great way to reveal your characters. What your characters say, and how they say it, can tell us so much about what kind of people they are.

Some characters are witty and gregarious. Others are timid and unobtrusive.

Speech patterns vary drastically from person to person.

To make someone stop talking to them, one character might say “I would rather not talk about this right now,” while another might say, “Shut your mouth before I shut it for you.”

When you’re writing dialogue, think about your character’s education level, personality, and interests.

• What kind of slang do they use?
• Do they prefer long or short sentences?
• Do they ask questions or make assertions?

Each character should have their own voice.

Ideally, you want to write dialogue that lets your reader identify the person speaking at any point in your story just by looking at what’s between the quotation marks.

Tip #2: Write Realistic Dialogue

Good dialogue should sound natural. Listen to how people talk in real life and try to replicate it on the page when you write dialogue.

Don’t be afraid to break the rules of grammar, or to use an occasional exclamation point to punctuate dialogue.

It’s okay to use contractions , sentence fragments , and run-on sentences , even if you wouldn’t use them in other parts of the story.

This doesn’t mean that realistic dialogue should sound exactly like the way people speak in the real world.

If you’ve ever read a court transcript, you know that real-life speech is riddled with “ums” and “ahs” and repeated words and phrases. A few paragraphs of this might put your readers to sleep.

Compelling dialogue should sound like a real conversation, while still being wittier, smoother, and better worded than real speech.

Tip #3: Simplify Your Dialogue Tags

A dialogue tag is anything that tells the reader which character is talking within that same paragraph, such as “she said” or “I asked.”

When you’re writing dialogue, remember that simple dialogue tags are the most effective .

Often, you can omit dialogue tags after the conversation has started flowing, especially if only two characters are participating.

The reader will be able to keep up with who’s speaking as long as you start a new paragraph each time the speaker changes.

When you do need to use a dialogue tag, a simple “he said” or “she said” will do the trick.

Our brains generally skip over the word “said” when we’re reading, while other dialogue tags are a distraction.

A common mistake beginner writers make is to avoid using the word “said.”

Characters in amateur novels tend to mutter, whisper, declare, or chuckle at every line of dialogue. This feels overblown and distracts from the actual story.

Another common mistake is to attach an adverb to the word “said.” Characters in amateur novels rarely just say things—they have to say things loudly, quietly, cheerfully, or angrily.

If you’re writing great dialogue, readers should be able to figure out whether your character is cheerful or angry from what’s within the quotation marks.

The only exception to this rule is if the dialogue tag contradicts the dialogue itself. For example, consider this sentence:

• “You’ve ruined my life,” she said angrily.

The word “angrily” is redundant here because the words inside the quotation marks already imply that the character is speaking angrily.

In contrast, consider this sentence:

• “You’ve ruined my life,” she said thoughtfully.

Here, the word “thoughtfully” is well-placed because it contrasts with what we might otherwise assume. It adds an additional nuance to the sentence inside the quotation marks.

You can use the ProWritingAid dialogue check when you write dialogue to make sure your dialogue tags are pulling their weight and aren’t distracting readers from the main storyline.

Sign up for your free ProWritingAid account to check your dialogue tags today.

Tip #4: Balance Speech with Action

When you’re writing dialogue, you can use action beats —descriptions of body language or physical action—to show what each character is doing throughout the conversation.

Learning how to write action beats is an important component of learning how to write dialogue.

Good dialogue becomes even more interesting when the characters are doing something active at the same time.

You can watch people in real life, or even characters in movies, to see what kinds of body language they have. Some pick at their fingernails. Some pace the room. Some tap their feet on the floor.

Including physical action when writing dialogue can have multiple benefits:

• It changes the pace of your dialogue and makes the rhythm more interesting
• It prevents “white room syndrome,” which is when a scene feels like it’s happening in a white room because it’s all dialogue and no description
• It shows the reader who’s speaking without using speaker tags

You can decide how often to include physical descriptions in each scene. All dialogue has an ebb and flow to it, and you can use beats to control the pace of your dialogue scenes.

If you want a lot of tension in your scene, you can use fewer action beats to let the dialogue ping-pong back and forth.

If you want a slower scene, you can write dialogue that includes long, detailed action beats to help the reader relax.

You should start a separate sentence, or even a new paragraph, for each of these longer beats.

Tip #5: Write Conversations with Subtext

Every conversation has subtext , because we rarely say exactly what we mean. The best dialogue should include both what is said and what is not said.

I once had a roommate who cared a lot about the tidiness of our apartment, but would never say it outright. We soon figured out that whenever she said something like “I might bring some friends over tonight,” what she meant was “Please wash your dishes, because there are no clean plates left for my friends to use.”

When you’re writing dialogue, it’s important to think about what’s not being said. Even pleasant conversations can hide a lot beneath the surface.

Is one character secretly mad at the other?

Is one secretly in love with the other?

Is one thinking about tomorrow’s math test and only pretending to pay attention to what the other person is saying?

Personally, I find it really hard to use subtext when I write dialogue from scratch.

In my first drafts I let my characters say what they really mean. Then, when I’m editing, I go back and figure out how to convey the same information through subtext instead.

Tip #6: Show, Don’t Tell

When I was in high school, I once wrote a story in which the protagonist’s mother tells her: “As you know, Susan, your dad left us when you were five.”

I’ve learned a lot about the writing craft since high school, but it doesn’t take a brilliant writer to figure out that this is not something any mother would say to her daughter in real life.

The reason I wrote that line of dialogue was because I wanted to tell the reader when Susan last saw her father, but I didn’t do it in a realistic way.

Don’t shoehorn information into your characters’ conversations if they’re not likely to say it to each other.

One useful trick is to have your characters get into an argument.

You can convey a lot of information about a topic through their conflicting opinions, without making it sound like either of the characters is saying things for the reader’s benefit.

Here’s one way my high school self could have conveyed the same information in a more realistic way in just a few lines:

Susan: “Why didn’t you tell me Dad was leaving? Why didn’t you let me say goodbye?”

Mom: “You were only five. I wanted to protect you.”

Tip #7: Keep Your Dialogue Concise

Dialogue tends to flow out easily when you’re drafting your story, so in the editing process, you’ll need to be ruthless. Cut anything that doesn’t move the story forward.

Try not to write dialogue that feels like small talk.

You can eliminate most hellos and goodbyes, or summarize them instead of showing them. Readers don’t want to waste their time reading dialogue that they hear every day.

In addition, try not to write dialogue with too many trigger phrases, which are questions that trigger the next line of dialogue, such as:

• “And then what?”
• “What do you mean?”

It’s tempting to slip these in when you’re writing dialogue because they keep the conversation flowing. I still catch myself doing this from time to time.

Remember that you don’t need three lines of dialogue when one line could accomplish the same thing.

Let’s look at some dialogue examples from successful novels that follow each of our seven tips.

Dialogue Example #1: How to Create Character Voice

Let’s start with an example of a character with a distinct voice from Harry Potter and the Chamber of Secrets by J.K. Rowling.

“What happened, Harry? What happened? Is he ill? But you can cure him, can’t you?” Colin had run down from his seat and was now dancing alongside them as they left the field. Ron gave a huge heave and more slugs dribbled down his front. “Oooh,” said Colin, fascinated and raising his camera. “Can you hold him still, Harry?”

Most readers could figure out that this was Colin Creevey speaking, even if his name hadn’t been mentioned in the passage.

This is because Colin Creevey is the only character who speaks with such extreme enthusiasm, even at a time when Ron is belching slugs.

This snippet of written dialogue does a great job of showing us Colin’s personality and how much he worships his hero Harry.

Dialogue Example #2: How to Write Realistic Dialogue

Here’s an example of how to write dialogue that feels realistic from A Thousand Splendid Suns by Khaled Hosseini.

“As much as I love this land, some days I think about leaving it,” Babi said. “Where to?” “Anyplace where it’s easy to forget. Pakistan first, I suppose. For a year, maybe two. Wait for our paperwork to get processed.” “And then?” “And then, well, it is a big world. Maybe America. Somewhere near the sea. Like California.”

Notice the punctuation and grammar that these two characters use when they speak.

There are many sentence fragments in this conversation like, “Anyplace where it’s easy to forget.” and “Somewhere near the sea.”

Babi often omits the verbs from his sentences, just like people do in real life. He speaks in short fragments instead of long, flowing paragraphs.

This dialogue shows who Babi is and feels similar to the way a real person would talk, while still remaining concise.

Dialogue Example #3: How to Simplify Your Dialogue Tags

Here’s an example of effective dialogue tags in Rebecca by Daphne du Maurier.

In this passage, the narrator’s been caught exploring the forbidden west wing of her new husband’s house, and she’s trying to make excuses for being there.

“I lost my way,” I said, “I was trying to find my room.” “You have come to the opposite side of the house,” she said; “this is the west wing.” “Yes, I know,” I said. “Did you go into any of the rooms?” she asked me. “No,” I said. “No, I just opened a door, I did not go in. Everything was dark, covered up in dust sheets. I’m sorry. I did not mean to disturb anything. I expect you like to keep all this shut up.” “If you wish to open up the rooms I will have it done,” she said; “you have only to tell me. The rooms are all furnished, and can be used.” “Oh, no,” I said. “No. I did not mean you to think that.”

In this passage, the only dialogue tags Du Maurier uses are “I said,” “she said,” and “she asked.”

Even so, you can feel the narrator’s dread and nervousness. Her emotions are conveyed through what she actually says, rather than through the dialogue tags.

This is a splendid example of evocative speech that doesn’t need fancy dialogue tags to make it come to life.

Dialogue Example #4: How to Balance Speech with Action

Let’s look at a passage from The Princess Bride by William Goldman, where dialogue is melded with physical action.

With a smile the hunchback pushed the knife harder against Buttercup’s throat. It was about to bring blood. “If you wish her dead, by all means keep moving," Vizzini said. The man in black froze. “Better,” Vizzini nodded. No sound now beneath the moonlight. “I understand completely what you are trying to do,” the Sicilian said finally, “and I want it quite clear that I resent your behavior. You are trying to kidnap what I have rightfully stolen, and I think it quite ungentlemanly.” “Let me explain,” the man in black began, starting to edge forward. “You’re killing her!” the Sicilian screamed, shoving harder with the knife. A drop of blood appeared now at Buttercup’s throat, red against white.

In this passage, William Goldman brings our attention seamlessly from the action to the dialogue and back again.

This makes the scene twice as interesting, because we’re paying attention not just to what Vizzini and the man in black are saying, but also to what they’re doing.

This is a great way to keep tension high and move the plot forward.

Dialogue Example #5: How to Write Conversations with Subtext

This example from Ender’s Game by Orson Scott Card shows how to write dialogue with subtext.

Here is the scene when Ender and his sister Valentine are reunited for the first time, after Ender’s spent most of his childhood away from home training to be a soldier.

Ender didn’t wave when she walked down the hill toward him, didn’t smile when she stepped onto the floating boat slip. But she knew that he was glad to see her, knew it because of the way his eyes never left her face. “You’re bigger than I remembered,” she said stupidly. “You too,” he said. “I also remembered that you were beautiful.” “Memory does play tricks on us.” “No. Your face is the same, but I don’t remember what beautiful means anymore. Come on. Let’s go out into the lake.”

In this scene, we can tell that Valentine missed her brother terribly, and that Ender went through a lot of trauma at Battle School, without either of them saying it outright.

The conversation could have started with Valentine saying “I missed you,” but instead, she goes for a subtler opening: “You’re bigger than I remembered.”

Similarly, Ender could say “You have no idea what I’ve been through,” but instead he says, “I don’t remember what beautiful means anymore.”

We can deduce what each of these characters is thinking and feeling from what they say and from what they leave unsaid.

Dialogue Example #6: How to Show, Not Tell

Let’s look at an example from The Name of the Wind by Patrick Rothfuss. This scene is the story’s first introduction of the ancient creatures called the Chandrian.

“I didn’t know the Chandrian were demons,” the boy said. “I’d heard—” “They ain’t demons,” Jake said firmly. “They were the first six people to refuse Tehlu’s choice of the path, and he cursed them to wander the corners—” “Are you telling this story, Jacob Walker?” Cob said sharply. “Cause if you are, I’ll just let you get on with it.” The two men glared at each other for a long moment. Eventually Jake looked away, muttering something that could, conceivably, have been an apology. Cob turned back to the boy. “That’s the mystery of the Chandrian,” he explained. “Where do they come from? Where do they go after they’ve done their bloody deeds? Are they men who sold their souls? Demons? Spirits? No one knows.” Cob shot Jake a profoundly disdainful look. “Though every half-wit claims he knows...”

The three characters taking part in this conversation all know what the Chandrian are.

Imagine if Cob had said “As we all know, the Chandrian are mysterious demon-spirits.” We would feel like he was talking to us, not to the two other characters.

Instead, Rothfuss has all three characters try to explain their own understanding of what the Chandrian are, and then shoot each other’s explanations down.

When Cob reprimands Jake for interrupting him and then calls him a half-wit for claiming to know what he’s talking about, it feels like a realistic interaction.

This is a clever way for Rothfuss to introduce the Chandrian in a believable way.

Dialogue Example #7: How to Keep Your Dialogue Concise

Here’s an example of concise dialogue from The Catcher in the Rye by J.D. Salinger.

“Do you blame me for flunking you, boy?” he said. “No, sir! I certainly don’t,” I said. I wished to hell he’d stop calling me “boy” all the time. He tried chucking my exam paper on the bed when he was through with it. Only, he missed again, naturally. I had to get up again and pick it up and put it on top of the Atlantic Monthly. It’s boring to do that every two minutes. “What would you have done in my place?” he said. “Tell the truth, boy.” Well, you could see he really felt pretty lousy about flunking me. So I shot the bull for a while. I told him I was a real moron, and all that stuff. I told him how I would’ve done exactly the same thing if I’d been in his place, and how most people didn’t appreciate how tough it is being a teacher. That kind of stuff. The old bull.

Here, the last paragraph diverges from the prior ones. After the teacher says “Tell the truth, boy,” the rest of the conversation is summarized, rather than shown.

The summary of what the narrator says in the last paragraph—“I told him I was a real moron, and all that stuff”—serves to hammer home that this is the type of “old bull” that the narrator has fed to his teachers over and over before.

It doesn’t need to be shown because it’s not important to the narrator—it’s just “all that stuff.”

Salinger could have written out the entire conversation in dialogue, but instead he kept the dialogue concise.

Final Words

Now you know how to write clear, effective dialogue! Start with the basic rules for dialogue and try implementing the more advanced tips as you go.

What are your favorite dialogue tips? Let us know in the comments below.

Do you know how to craft memorable, compelling characters? Download this free book now:

Creating Legends: How to Craft Characters Readers Adore… or Despise!

This guide is for all the writers out there who want to create compelling, engaging, relatable characters that readers will adore… or despise., learn how to invent characters based on actions, motives, and their past..

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Hannah Yang

Hannah Yang is a speculative fiction writer who writes about all things strange and surreal. Her work has appeared in Analog Science Fiction, Apex Magazine, The Dark, and elsewhere, and two of her stories have been finalists for the Locus Award. Her favorite hobbies include watercolor painting, playing guitar, and rock climbing. You can follow her work on hannahyang.com, or subscribe to her newsletter for publication updates.

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8 Opening a Speech: Get Their Attention from the Start!

Get the audience’s attention, or the rest of your speech is a waste. I mean it!  Most people spend the majority of their speech preparation time working on the body of their speech and then they tack on an opening and a closing last minute.

The opening and closing deserve the most attention. Why?  If you don’t get the audience’s attention and get them to pay attention to you instead of…  the thoughts in their heads, their grocery lists, their neighbors, their social media…then all the rest of your brilliant content is wasted because they will never hear it. Lisa Marshall of Toastmasters International stresses the opening words are so important that “I spend 10 times more time developing and practicing the opener than any other part of the speech.”

Look at the description of Person A and Person B and tell me which person you like more.

Person A envious, stubborn, critical, impulsive, industrious, and intelligent

Person B intelligent, industrious, impulsive, critical, stubborn, and envious

If you are like most people, you have a preference for Person B.  This illustrates a study by Solomon Ashe. He had subjects rate these two people using a string of descriptive words. Now look back at the descriptions. Look closely and you will notice they are the same words in a different order. Most people put the most emphasis on the first three words in determining how they will create the person. Like Asche’s subjects, your audience will be evaluating those first three words. Let’s bring it back around to speechmaking. The first sentence out of your mouth is crucial and the first three words are especially important.

I am sure you are not surprised to know that people form opinions quickly. To prove this, researchers showed subjects either a 20-minute clip of a job applicant or a 20-30 second clip of a job applicant. They were asked to rate the person on likeability and self-assurance. People were able to form an opinion in under thirty seconds. Not only that but they were able to form the same opinions from a 30-second clip as a 20-minute exposure.

The Battle for Attention

Remember that every piece of content in our modern era is part of an attention war. It’s fighting against thousands of other claims on people’s time and energy. This is true even when you’re standing on a stage in front of a seated audience. They have deadly distracters in their pockets called smartphones, which they can use to summon to their eyes a thousand outside alternatives. Once emails and texts make their claim, your talk may be doomed. And then there’s that lurking demon of modern life, fatigue. All these are lethal enemies. You never want to provide someone with an excuse to zone out. You have to be a savvy general directing this war’s outcome. Starting strong is one of your most important weapons. Chris Anderson, TED Talks, The Official TED Guide to Public Speaking.

“People don’t pay attention to boring things,” according to John Medina, author of Brain Rules, “You’ve got 30 seconds before they start asking the question, ‘Am I going to pay attention to you or not?'” It is important to get your audience’s attention right away. In this chapter, I will share with you several ways to win the war for attention and to start your speech right. I will show you the basic opening and closing structure of speeches and give you many examples of what that looks like.  A speech, like an airplane, needs a good take-off and a good landing. Now it’s time to prepare to have a strong take-off and learn everything that goes into a speech introduction. This chapter is full of examples from a variety of talks. I included quotes from those introductions, but I also included links to each of those talks hoping you will be interested enough to want to listen.

Ways to Start a Speech

Chris Anderson likens this to battle. “First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?”

When thinking about your speech, spend a lot of time thinking about how to win the battle for their attention. Your introduction should make your audience want to put down their phones and listen. Your introduction should be so compelling they stop their wandering minds and turn their thoughts to you and you alone. Your introduction should start with three strong words where they form a strong opinion of you and your speech.  Let me share how to accomplish this. 

Capturing the audience through the story is one of the most powerful ways to start a speech. A story engages the brain in powerful ways and causes the audience’s brains to sync with the speakers. A well-told story will allow the audience to “see” things in their mind’s eye and to join the speaker’s emotions.

Watch this clip by Ric Elias for how he begins his speech with a powerful story. Particularly notice his first four words, “Imagine a big explosion.” 

Imagine a big explosion as you climb through 3,000 ft.   Imagine a plane full of smoke.   Imagine an engine going clack, clack, clack.   It sounds scary.   Well, I had a unique seat that day. I was sitting in 1D. I was the only one who could talk to the flight attendants. So I looked at them right away, and they said, “No problem. We probably hit some birds.” The pilot had already turned the plane around, and we weren’t that far. You could see Manhattan. Two minutes later, three things happened at the same time.

Ric Elias, Three Things I Learned While My Plane Crashed. 

Consider these other examples and notice how the speaker uses a story.

More powerful introductions using story:

I love you, I believe in you and it’s going to be OK. The three things that I needed to hear three years ago when I felt more abandoned than ever. I remember that day as if it happen this morning. It was Sunday and I had just woken up early at a brisk 12:30 in the afternoon. Ryan Brooks, Honesty, courage, and the importance of brushing your teeth.  When I was nine years old I went off to summer camp for the first time. And my mother packed me a suitcase full of books, which to me seemed like a perfectly natural thing to do. Because in my family, reading was the primary group activity. And this might sound antisocial to you, but for us, it was really just a different way of being social. You have the animal warmth of your family sitting right next to you, but you are also free to go roaming around the adventureland inside your own mind. And I had this idea that camp was going to be just like this, but better. Susan Cain. The Power of Introverts. I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia. Jill Bolte Taylor, My Stroke of Insight. A few years ago, I got one of those spam emails. I’m not quite sure how, but it turned up in my inbox, and it was from a guy called Solomon Odonkoh.  James Veitch This is What Happens When You Reply to Spam Email. Eleven years ago, while giving birth to my first child, I hemorrhaged and was transfused with seven pints of blood. Four years later, I found out that I had been infected with the AIDS virus and had unknowingly passed it to my daughter, Ariel, through my breast milk, and my son, Jake, in utero. Elizabeth Glaser,  Address to the 1992 Democratic National Convention.

Good stories immediately set the stage and introduce you to the place and to the people. Doing this helps your brain can form a structure where the story takes place. It helps you see the story unfold in your mind.  If you need help starting a story, Vanessa Van Edwards suggests these prompts:

• Once upon a time.
• I’m here for a reason, and it’s an interesting story.
• The best thing that ever happened to me was.

There is an entire chapter on the Power of Story that can be found here.

Humor is a rubber sword – it allows you to make a point without drawing blood. – Mary Hirsch

  When Family Guy’s Seth MacFarlane spoke at Harvard Commencemen t in the rain, he started with “There’s nowhere I would rather be on a day like this than around all this electrical equipment.” People laughed, people smiled, and the speech was off to a strong start. Humor works because it gives the audience a hit of the feel-good hormone dopamine. That is … if you are funny. If you decide to use humor, make sure you are funny. Test your humor on honest friends. In addition, the humor you use should fit your personality and your audience. Be warned, some groups would find humor inappropriate, do your research.

Watch this clip for how Tshering Tobgay begins his speech with humor. 

In case you are wondering, no, I’m not wearing a dress, and no, I’m not saying what I’m wearing underneath. (Laughter) This is a go. This is my national dress. This is how all men dress in Bhutan. That is how our women dress. Like our women, we men get to wear pretty bright colors, but unlike our women, we get to show off our legs. Our national dress is unique, but this is not the only thing that’s unique about my country. Our promise to remain carbon neutral is also unique, and this is what I’d like to speak about today, our promise to remain carbon neutral.

Tshering Tobgay, This Country Isn’t Just Carbon Neutral–Its Carbon Negative. 

More powerful introductions using humor

I didn’t rebel as a teenager.   I started late and was still going at it the summer I turned thirty. I just became an American citizen, I divorced my husband, I got a big tattoo of a bat on my arm, and I joined a New York City punk band. Danusia Trevino, Guilty I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I’m not particularly proud of.   Something that, in many ways, I wish no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school. Dan Pink, The Puzzle of Motivation.  It is really interesting to be a woman and to get to 45 and to not be married yet and to not have kids, especially when you have pushed out your fifth kid on television. Tracee Ellis Ross, 2017 Glamour Woman of the Year. I am not drunk …but the doctor who delivered me was.” (reference the shake she has due to a botched medical procedure at birth causing her cerebral palsey). Maysoon Zayid, I’ve Got 99 Prolbems and Cerebral Palsey is Not One of Them .

Salutation followed by humor

Oh boy, thank you so much, thank you so much.   Thank you, President Cowan, Mrs. President Cowen; distinguished guests, undistinguished guests, you know who you are, honored faculty and creepy Spanish teacher.   And thank you to all the graduating Class of 2009, I realize most of you are hungover and have splitting headaches and haven’t slept since Fat Tuesday, but you can’t graduate ’til I finish, so listen up. When I was asked to make the commencement speech, I immediately said yes.   Then I went to look up what commencement meant which would have been easy if I had a dictionary, but most of the books in our house are Portia’s, and they’re all written in Australian.   So I had to break the word down myself, to find out the meaning. Commencement: common, and cement, common cement.   You commonly see cement on sidewalks.   Sidewalks have cracks, and if you step on a crack, you break your mother’s back.   So there’s that.   But I’m honored that you’ve asked me here to speak at your common cement Ellen DeGenres, Commencement Speech at Tulane. Well, thank you. Thank you Mr. President, First Lady, King Abdullah of Jordan, Norm, distinguished guests. Please join me in praying that I don’t say something we’ll all regret. That was for the FCC. If you’re wondering what I’m doing here, at a prayer breakfast, well so am I. I’m certainly not here as a man of the cloth, unless that cloth is — is leather. Bono at  the  54th annual National Prayer Breakfast.  

Starting your speech by sharing a little-known fact, can be powerful. For this to fully work, you need to have the audience’s attention from the very first word. Read on for how these speakers started strong.

Powerful introductions using facts

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat. Jamie Oliver, Teach Every Child About Food. So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes. Amy Cuddy, Your Body Language May Shape Who You Are. Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. (Laughter) Also, the person to your left is a liar. Also the person sitting in your very seats is a liar. We’re all liars. What I’m going to do today is I’m going to show you what the research says about why we’re all liars, how you can become a lie spotter and why you might want to go the extra mile and go from lie spotting to truth seeking, and ultimately to trust building. Pamela Meyer, How to Spot a Liar. You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.  Jane McGonigal. The Game That Can Give You Ten Extra Years of Life. There are 900,000 divorces   in the United States of America every year.   Fewer than 10% of them   ever talked to anybody about their relationship.   So why would you need a science?   Well, we need a science to develop effective treatment   and understanding of how to make love work.   Why?   Why should we care about having great relationships?   Well, it turns out that in the past 50 years,   a field called social epidemiology has emerged,   and it shows that great friendships,   great love relationships between lovers and parents and children   lead to greater health – mental health as well as physical health –   greater wealth, greater resilience,   faster recovery from illness,   greater longevity –   if you want to live 10 to 15 years longer, work on your relationships,   not just your exercise –   and more successful children as well.   John Gottman. The Science of Love.  This room may appear to be holding 600 people but there is actually so many more because within each of us there is a multiple of personalities. Elizabeth Lesser,  Take the Other to Lunch.

Using a physical object can draw the audience’s attention. Make sure you plan the timing of the prop, and you practice with it. It is important that it is large enough for the audience to see and they can see it well enough that they are not frustrated. Depending on your speech, it may be appropriate to put it away, so it is not distracting.

Powerful introductions using props

Darren Tay walks onto the stage and stares at the audience. He pulls a pair of underwear out of his pocket and puts them on over his suit. “Hey loser how do you like your new school uniform. I think it looks great on you. Those were the words of my high school bully Greg Upperfield. Now if you are all wondering if the underwear that Greg used was clean, I had the same questions. Darren Tay, Outsmart, Outlast. Toastmasters 2016 World Champion of Public Speaking . Mohammed Qahtani walks onstage, puts a cigarette in his mouth … then looks up as if noticing the audience and says, “What?” As the audience laughs, he continues. “Oh, you all think smoking kills? Ha-ha, let me tell you something. Do you know that the amount of people dying from diabetes are three times as many [as the] people dying from smoking? Yet if I pulled out a Snickers bar, nobody would say anything.” He goes on to say, his facts are made up and his real topic is about how words have power. Mohammed Qahtani, Toastmasters 2015 World Champion of Public Speaking

JA Gamach blows a train whistle and then starts his speech as if he were a conductor, “All aboard! It’s a bright sunny day and you are taking a train. You are wearing a pair of sandals you proudly made yourself. As you board the train one of your sandals slips off and falls beside the track.  (J.A. loses one sandal that falls down the platform.)  You try to retrieve it. Too late. The train starts to pull away. What would you have done? I would have cursed my bad luck, mad at losing a sandal. JA Gamache, Toastmasters 2007 World Championship. 

Use a Quotation

Powerful introductions using quotes.

Rules for using quotes

• Be sure to use the quote purposefully and not just as placeholders.
• Quotes can just take up valuable space where you could put content unless they are not properly used.
• Let the quote be more important than the author. When using a quote at the opening, say the quote first and then the author. When using a quote at the end of a speech, say the author first and then the quote.
• Keep it short and sweet. Use a quote that gets to the point quickly.
• If you must use long quotes–put them on your slide.
• If you project a quote, read it to the audience. Never expect them to read it while you talk about something else. Never say stupid things like, “You can read, I’ll let you read this for yourselves” or “Your adults, I’ll let you process this.”
• Check the authorship and authenticity of the quote. There are so many quotes on the internet that are misattributed and misquoted. For example, who wrote the quote: “They may forget what you said, but they will never forget how you made them feel”?
• Do not go for the overused quote or your audience is prone to dismiss it.  Instead of quoting an overused “I have a dream quote” do as Jim Key, the 2003 Toastmasters International World Championship of Public Speaking did and pick an equally great but lesser-used Martin Luther King Quote: “The time is always right to do what is right!”

Watch Nate Stauffer at a Moth Grand Slam as he uses poetry to start and carry his story.

Watch this clip for how Andrew Solomon opens with a quote to make us think about depression. 

Andrew Solomon, Depression, The Secret We Share. 

Reference the Occasion

Ceremonial speeches often call for acknowledgment of those in attendance or a mention of the occasion. Here is how Martin Luther King Junior set up his famous speech. I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. Martin Luther King Junior, I Have a Dream.

Get the Audience Involved

Having the audience stand, raise their hand, or even nod in encouragement can cause them to focus on your message. This can be particularly helpful if the audience has been sitting for a while. Let me show you a few examples of how that works.

Ask a Question

You can involve the audience from the start by asking them a question.

Watch the first few minutes of Amy Purdy’s speech and how she starts with a question, “ If your life were a book   and you were the author,   how would you want your story to go?” 

More powerful introductions using a question

I’m here today to talk about a disturbing question, which has an equally disturbing answer. My topic is the secret of domestic violence and the question I’m going to tackle is the one everyone always asks. Why would she stay? Why would anyone stay with a man who beats her? Why Domestic Violence Victims Don’t Leave- Leslie Morgan Steiner Here’s a question we need to rethink together: What should be the role of money and markets in our societies? Today, there are very few things that money can’t buy. If you’re sentenced to a jail term in Santa Barbara, California, you should know that if you don’t like the standard accommodations, you can buy a prison cell upgrade. It’s true. For how much, do you think? What would you guess? Five hundred dollars? It’s not the Ritz-Carlton. It’s a jail! Eighty-two dollars a night. Eighty-two dollars a night. Michael Sandel, Why We Shouldn’t Trust Markets with Our Civic Life.

How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. Simon Sinek, How Great Leaders Inspire Action.  Can you remember a moment when a brilliant idea flashed into your head? Darren LaCroix,  Ouch! World Champion of Public Speaking.

Have the Audience Participate

If you ask a question you want the audience to answer, be sure to give them time to respond. If they raise their hands, be sure to acknowledge their response. You might have the answer by standing, by raising their hands, by speaking to their neighbor. You might call on one member of the audience to answer for the group.

If you ask a question you want the audience to answer, don’t let your presentation slide give away the answer. For example, one speaker had a slide behind him that said, “Lesson 1: Don’t Worry About IQ.” He has the audience raise their hand if they want to improve their grades then he asks, “So can I get a show of hands, how many would say IQ is going to be the most important to get those marks to go up?” Very few people responded because the answer was “written on the wall” literally.

Watch this clip as Allan Pease engages the audience.

Everybody hold your right hand in front like this in a handshaking position. Uncross your legs. Relaxed position. Right hand in front. When I say the word, “Now” here’s what we’re going to do. I am going to ask you to turn to someone besides you, shake hands as if you’re meeting for the first time, and keep pumping till I ask you to stop. Then you’ll stop and freeze it and we’re going to analyze what’s happening. You got that? You don’t have time to think about this. Do it now. Pick anybody and pump. Pump, everybody. Freeze it. Hold it. Stop. Hold it. Freeze it. Keep your hands locked. Keep them locked. The person whose hand is most on top is saying “I’ll be the boss for the rest of the day.” Allan Pease, Body Language, the Power is in the Palm of Your Hands. 

More powerful introductions using audience participation

I have a confession to make. But first, I want you to make a little confession to me. In the past year, I want you to just raise your hand if you’ve experienced relatively little stress? Kelly McGonigal, How to Make Stress Your Friend. So I’d like to start, if I may, by asking you some questions. If you’ve ever lost someone you truly loved, ever had your heartbroken, ever struggled through an acrimonious divorce, or being the victim of infidelity, please stand up. If standing up isn’t accessible to you, you can put your hand up. Please stay standing and keep your hand up there. If you’ve ever lived through a natural disaster, being bullied or made redundant, stand on up. If you’ve ever had a miscarriage, if you’ve ever had an abortion or struggled through infertility, please stand up. Finally, if you or anyone you love has had to cope with mental illness, dementia, some form of physical impairment or cope with suicide, please stand up. Look around you. Adversity doesn’t discriminate. If you are alive, you are going to have to, or you’ve already had to, deal with some tough times Thank you, everyone. Take a seat. Lucy Hone: The Three Secrets of Resilient People.  Advice from Moth Storytelling Club Have a great first line that sets up the stakes and grabs attention No: “So I was thinking about climbing this mountain. But then I watched a little TV and made a snack and took a nap and my mom called and vented about her psoriasis then I did a little laundry (a whites load) (I lost another sock, darn it!) and then I thought about it again and decided I’d climb the mountain the next morning.” Yes: “The mountain loomed before me. I had my hunting knife, some trail mix and snow boots. I had to make it to the little cabin and start a fire before sundown or freeze to death for sure.”  

Arouse Suspense or Curiosity

Watch this clip for how Kathryn Schulz creates curiosity by showing us Johnny Depp’s tattoo and then talks about her tattoo of regret. We hang on to her every word wondering, “Where is all this going and how bad can her tattoo really be?”

So that’s Johnny Depp, of course.   And that’s Johnny Depp’s shoulder.   And that’s Johnny Depp’s famous shoulder tattoo.   Some of you might know that, in 1990,   Depp got engaged to Winona Ryder,   and he had tattooed on his right shoulder   “Winona forever.”   And then three years later —   which in fairness, kind of is forever by Hollywood standards —   they broke up,   and Johnny went and got a little bit of repair work done.   And now his shoulder says, “Wino forever.”

Kathryn Schulz, Don’t Regret, Regret. 

  Saying unexpected things or challenging assumptions can get a speech started off right. A herd of wildebeests, a shoal of fish, a flock of birds. Many animals gather in large groups that are among the most wonderful spectacles in the natural world. But why do these groups form? The common answers include things like seeking safety in numbers or hunting in packs or gathering to mate or breed, and all of these explanations, while often true, make a huge assumption about animal behavior, that the animals are in control of their own actions, that they are in charge of their bodies. And that is often not the case. Ed Yong. Zombie Roaches and Other Parasite Tales. TED Talk

 Keys to Success

Memorize your first sentence so you can deliver it with impact. Memorize your whole speech opening if possible. Make sure your first three words have an impact.

Typical Patterns for Speech Openings

• Get the audience’s attention–called a hook or a grabber.
• Establish rapport and tell the audience why you care about the topic of why you are credible to speak on the topic.
• Introduce the speech thesis/preview/good idea.
• Tell the audience why they should care about this topic.
• Give a transition statement to the body of the speech.

Step Two: Credibility

First, you hook the audience with your powerful grabber, then you tell them why you are credible to speak on the topic and why the topic is important. If they know your credentials, you would not need to tell them your credibility but you may still want to tell them why you are interested in the topic. Here are a few examples of how some speakers included credibility.

Tell Why You Are Credible

I’m a doctor, but I kind of slipped sideways into research, and now I’m an epidemiologist. Ben Goldacre, Battling Bad Science.  I started studying resilience research a decade ago at the University of Pennsylvania in Philadelphia. It was an amazing time to be there because the professors who trained me had just picked up the contract to train all 1.1 million American soldiers to be as mentally fit as they always have been physically fit. Lucy Hone: The Three Secrets of Resilient People.  What I’m going to do is to just give a few notes,   and this is from a book I’m preparing called   “Letters to a Young Scientist.”   I’d thought it’d be appropriate to   present it, on the basis that I have had extensive experience   in teaching, counseling scientists across a broad array of fields.   And you might like to hear some of the principles that I’ve developed in doing   that teaching and counseling. EO Wilson: Advice to a Young Scientist. 

Step Three: Tell Why it is Important

Early on in your speech, you should tell the audience why they should care. You should connect the speech to things they care about. This is where you answer, so what, who cares?

You know, I didn’t set out to be a parenting expert. In fact, I’m not very interested in parenting, per se. It’s just that there’s a certain style of parenting these days that is kind of messing up kids, impeding their chances to develop.  Julie Lythcott-Haims, How to Raise Successful Kids – Without Over-Parenting

Step Four: Tell the Purpose of the Talk (aka Preview/ Thesis)

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond, author

Tell the audience your purpose, clearly give them an overview of the main points.  MIT professor, Patrick Winston says one of the best things to add to your speech is an empowerment promise. You want to tell people what they will know at the end of your speech that they didn’t know at the beginning. It’s their reason for being here.  His empowerment promise was, “Today you will see some examples of what you can put in your armory of speaking techniques and it will be the case that one of those examples–some heuristic, some technique, maybe only one will be the one that will get you the job. By the end of the next 60 minutes, you will have been exposed to a lot of ideas, some of which you will incorporate into your own repertoire, and they will ensure that you get the maximum opportunity to have your ideas valued and accepted by the people you speak with.” Notice that this statement told you what to expect and why it mattered.

Here are examples of how various speakers accomplished this.

For years, I’ve been telling people, stress makes you sick. It increases the risk of everything from the common cold to cardiovascular disease. Basically, I’ve turned stress into the enemy. But I have changed my mind about stress, and today, I want to change yours. Kelly McGonigal, How to Make Stress Your Friend.   We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Stella Young, I’m Not Your Inspiration, Thank You Very Much

What I’m going to show you is all of the main things, all of the main features of my discipline, evidence-based medicine. And I will talk you through all of these and demonstrate how they work, exclusively using examples of people getting stuff wrong. Ben Goldacre, Battling Bad Science.  I would like to think that we (Arab women) poor, oppressed women actually have some useful, certainly hard-earned lessons to share, lessons that might turn out useful for anyone wishing to thrive in the modern world. Here are three of mine. Leila Hoteit, Three Lessons on Success from an Arab businesswoman We are often terrified and fascinated by the power hackers now have. They scare us. But the choices they make have dramatic outcomes that influence us all. So I am here today because I think we need hackers, and in fact, they just might be the immune system for the information age. Sometimes they make us sick, but they also find those hidden threats in our world, and they make us fix it. Keren Elazari. Hackers: The Internet’s Immune System Try This — Inspired by TED Master Class After you write your thesis, send it to three people with the question, “Based on what you read here, what do you think my speech will be about?”  

Putting It All Together

At this point, you know you need to have a grabber, a preview, a credibility statement, and a so-what-who-cares statement.  Let’s take a look at one of the top TED talks of all time by Jamie Oliver. This speech is a good illustration of everything we’ve been talking about so far and how all this works together.

“Everybody close your eyes.”

I don’t want to close my eyes; it makes me feel awkward and exposed to be in a group of people with my eyes closed. Because of that, I keep my eyes open. The problem is  when I keep my eyes open, I feel like some sort of horrible nonconformist rebel. I feel awkward with my eyes closed and I feel guilty if they are open. Either way, I just feel bad. Besides, half of the time when speakers tell audience members to close their eyes, they forget to tell us when we can open them. If you are wanting me to imagine a story, just tell me to imagine it, don’t make me close my eyes (rant over).

“Can everybody hear me?”

You should plan your opening to be intentional and with power. “Can everybody hear me” is a weak and uncertain statement and this is not the first impression you want to leave. Do a microphone check before the audience members arrive and have someone stand in different corners of the room to make sure you can be heard. Don’t waste your valuable speech time with questions that you should already know the answer to.

“How long do I have to speak?”

You should know that before you begin. Even if the presentations for the day are running over and you are the last speaker, you should ask the MC before you begin. Always plan your first words with power.

“Can you read this?”

You should make your slides big, really big. Test out your slides in advance of your speech, walk all around the room and make sure you can read them. Have a friend check them out as well. You should know they are big enough because you planned for it and tested it.

“Turn off your cell phones and laptops.”

People really hate having things taken away, not to mention that your audience may want to take notes on their devices. Chances are you are speaking to adults, let them determine if it is appropriate to have out their technology.

“I’m sorry, I’m losing my voice.” “I’m stopped up.” “I’m under the weather.”

Stop apologizing! Stop making excuses!  While these lines may be true, they just come of as excuses and can make the audience either feel like you don’t want to be there, or they just feel sorry for you.

“I’m so nervous right now.”

Talking about your nervousness will make you more nervous and will make them look for signs of your nervousness. Just start your speech.

“So, Um, Ok.”

Do not start with hesitation. Plan the first words, memorize the first words, practice the first words.  Do not start with “Ok, so um, now I’d like…” Plan strong and start strong.

Do Not Discuss Your Business with People Watching…Really! I Mean It! Many of us are giving and listening to presentations in an online format.  I have attended numerous presentations this year through Zoom where I have to sit and watch while the organizers engage in personal small talk or deal with the details of the presentation. This is how the speech I recently attended began. “Donna, you are going to share your screen, right?” “Yes. I have my PowerPoint ready to go. Will you push “record” when I give the signal?” “Sure. Where did you say that button is again? Do you think we should wait five more minutes, I think we had more who were coming? Dave, what was the total we were expecting?” “Yeah, we had 116 sign up, but the reminders went out late so this may be all we have. We can give them a few more minutes to log on.” “Donna, How is your dog? Is she still struggling with her cone since her spay surgery? My dog never would wear the cone –she tore her stitches out and broke her wound open. It was terrible. Well, it looks like it is about time to begin, thank you everyone for coming.” If you are organizing an event online, hosting a speech online, giving a presentation online–please keep it professional. Most platforms will allow you to keep the audience in a waiting room until it is time to start. If you have a business to deal with, keep the audience out until you have everything ready to go. Once the audience is in the meeting, you should engage the audience in group-type small talk or you should just start the presentation. In professional settings, you should start the meeting on time. Why punish those who showed up on time to wait for those who aren’t there yet?

A Conversation Over Coffee with Bill Rogers

I asked my long-time friend, Bill Rogers, to write an excerpt to add to the book.  I met Bill when he was the Chief Development Officer for a hospital in Northwest Arkansas and I met him again when he was reinventing himself as a college student getting a Master’s Degree in the theater.  He would love to share a symbolic cup of coffee with you and give you advice about public speaking. 

Perfect morning for a walk, isn’t it? Join me for a cup of coffee? Wonderful. Find us a table and I’ll get our coffee.

There you go; just like you like it. There’s nothing like a great cup of coffee on the patio of your neighborhood coffee shop, is there?

Now that you’re settled in your favorite chair, take a sip, and let that glorious caffeine kick in and do its stuff. Okay, let’s talk.

So, you were asking me about public speaking.

Well, let’s see. Where do we begin?

One of the first pieces of advice I ever received was to imagine that every member of your audience is sitting there in their underwear! Yeah, right. That never worked for me. I tried it once with a local civic group of community leaders both male and female. If the intent of that tidbit is to make you relax, it certainly didn’t work for me. It just made me more self-conscious…and more nervous. I not only got distracted, but I also lost my train of thought, I started sweating, and, of course, imagined myself standing there without clothes. Needless to say, that speech was a disaster and I’ve never used it again. I suggest you don’t either.

In the early days, I also relied very heavily on my typed-up speech. Now, there’s nothing wrong with that unless you find yourself reading it word for word as I did. Nothing is more boring nor puts an audience to sleep quicker than a speaker with their nose down reading a speech. There’s no connection and connection with your audience is key.

As you know, I love theatre and I’ve done a bit of acting over the years. Early on, I learned that the quicker I learned my lines, the more I could play, experiment, and shape my character. It relaxed me and gave me enormous freedom. It led me to find a mantra for myself: “With discipline comes freedom.” This freedom will allow you to improvise as your audience or situation dictates while still conveying the core message of your presentation. That discipline and its resulting freedom apply to public speaking of any kind and, I think, will serve you well.

Another old adage we’ve all heard is Aristotle’s advice. You know the one. No? Well, roughly, it’s to tell your audience what you’re going to say, say it, and then tell them what you just said. That’s the basic formula for public speaking. And it works as a good place to start.

However, effective speaking is much more and, to me, it starts with a story or even a simple sentence.

You know the feeling you get when you read the first sentence of a good book and it just reaches out and grabs you? That should be your goal with every presentation. One sentence to capture your audience’s attention. Something that causes them to lean forward. Something that sparks their imagination.

It doesn’t have to be all that profound either. It can be something very simple. A personal story that relates to your topic. A relevant fact or statistic that defines or illustrates the issue or subject matter at hand.

A couple of classics come to mind. The first is Alice Walker’s, “The Color of Purple.”

“You better not tell nobody but God.”

And the second one is from my favorite novel, “To Kill A Mockingbird,” by Harper Lee.

“When he was nearly thirteen, my brother Jem got his arm broken at the elbow.”

Both sentences hook you immediately. A few simple words speak volumes. After reading or hearing those words, you naturally lean in. You want to learn more. You want to find out what happens next. Every effective speech or presentation does the same thing.

Of course, make sure that the first and last thing you say to your audience is both relevant and appropriate. I share this out of an abundance of caution. I once worked for an internationally recognized and well-respected children’s research hospital and I was given the privilege to speak at a national educational convention. The room was filled wall to wall with teachers. I thought I’d be cute and add a little levity. I opened my presentation with this line, “You know, I’ve had nightmares like this…” Instead of the roars of laughter, I was expecting, a wave of silence ensued. Not only was the line not funny, but it was also wholly inappropriate and I immediately lost my audience. Not my best day. Learn from my mistakes.

Finally, let’s touch on the importance of approaching a speech as a conversation. You and I are sitting here enjoying our coffee and having a friendly, relaxed conversation. Strive for that every chance you get. You may not always have that luxury. Some speeches and presentations simply demand formality. But even in those cases, you can usually make it somewhat conversational. I always try to write my speeches in a conversational style. Like I’m talking to a friend…or trying to make a new one.

So, to recap: tell a story, learn your lines, hook your audience with a simple sentence, close with a question or call to action, use repetition, keep it conversational, treat your audience as a friend, and give yourself permission to relax.

Above all, be yourself. Allow yourself to be as relaxed as you are with those closest to you. If you’re relaxed, if you try to think of your audience as a friend, then, in most cases, they too will relax and they will root for you. Even if they disagree with what you are telling them, they will respect you and they will listen.

How about another cup?

Key Takeaways

Remember This!

• The most important part of your speech is the introduction because if you don’t get their attention, they are not listening to the rest of what you have to say.
• To get attention, tell a story, use humor, share a quote, tell a startling fact, show a prop, ask a question, reference the occasion.
• In addition to the grabber, a good introduction should establish rapport and tell the audience why you are credible.
• An introduction often includes a “so what who cares statement” to tell the audience why this should matter to them.
• The thesis/preview should be clear enough that someone could read just that sentence or couple of sentences and know what the speech is about.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

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How to write a good speech in 7 steps

By:  Susan Dugdale  

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech writing format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

• WHO you are writing your speech for (your target audience)
• WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
• WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
• HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver an effective speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

• an opening or introduction
• the body where the bulk of the information is given
• and an ending (or summary).

Imagine your speech as a sandwich

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

• How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
• What type or level of language is right for Joe as well as my topic? For example, if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

• Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
• Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

• Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

• Was it to motivate or inspire?
• Was it to persuade to a particular point of view?
• Was it to share specialist information?
• Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

• Is it humor?
• Would shock tactics work?
• Is it a rhetorical question?
• Is it formality or informality?
• Is it an outline or overview of what you're going to cover, including the call to action?
• Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

• Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
• Your RESEARCH
• You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

• the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

• Write your main ideas out incorporating your examples and research
• Link them together making sure each flows in a smooth, logical progression
• Write your ending, summarizing your main ideas briefly and end with a call for action
• Write your introduction considering the 'hook' you're going to use to get your audience listening
• An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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15 Powerful Speech Opening Lines (And How to Create Your Own)

Hrideep barot.

• Public Speaking , Speech Writing

Powerful speech opening lines set the tone and mood of your speech. It’s what grips the audience to want to know more about the rest of your talk.

The first few seconds are critical. It’s when you have maximum attention of the audience. And you must capitalize on that!

Instead of starting off with something plain and obvious such as a ‘Thank you’ or ‘Good Morning’, there’s so much more you can do for a powerful speech opening (here’s a great article we wrote a while ago on how you should NOT start your speech ).

To help you with this, I’ve compiled some of my favourite openings from various speakers. These speakers have gone on to deliver TED talks , win international Toastmaster competitions or are just noteworthy people who have mastered the art of communication.

After each speaker’s opening line, I have added how you can include their style of opening into your own speech. Understanding how these great speakers do it will certainly give you an idea to create your own speech opening line which will grip the audience from the outset!

Alright! Let’s dive into the 15 powerful speech openings…

Note: Want to take your communications skills to the next level? Book a complimentary consultation with one of our expert communication coaches. We’ll look under the hood of your hurdles and pick two to three growth opportunities so you can speak with impact!

1. Ric Elias

Opening: “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”

How to use the power of imagination to open your speech?

Putting your audience in a state of imagination can work extremely well to captivate them for the remainder of your talk.

It really helps to bring your audience in a certain mood that preps them for what’s about to come next. Speakers have used this with high effectiveness by transporting their audience into an imaginary land to help prove their point.

When Ric Elias opened his speech, the detail he used (3000 ft, sound of the engine going clack-clack-clack) made me feel that I too was in the plane. He was trying to make the audience experience what he was feeling – and, at least in my opinion, he did.

When using the imagination opening for speeches, the key is – detail. While we want the audience to wander into imagination, we want them to wander off to the image that we want to create for them. So, detail out your scenario if you’re going to use this technique.

Make your audience feel like they too are in the same circumstance as you were when you were in that particular situation.

2. Barack Obama

Opening: “You can’t say it, but you know it’s true.”

3. Seth MacFarlane

Opening: “There’s nowhere I would rather be on a day like this than around all this electoral equipment.” (It was raining)

How to use humour to open your speech?

When you use humour in a manner that suits your personality, it can set you up for a great speech. Why? Because getting a laugh in the first 30 seconds or so is a great way to quickly get the audience to like you.

And when they like you, they are much more likely to listen to and believe in your ideas.

Obama effortlessly uses his opening line to entice laughter among the audience. He brilliantly used the setting (the context of Trump becoming President) and said a line that completely matched his style of speaking.

Saying a joke without really saying a joke and getting people to laugh requires you to be completely comfortable in your own skin. And that’s not easy for many people (me being one of them).

If the joke doesn’t land as expected, it could lead to a rocky start.

Keep in mind the following when attempting to deliver a funny introduction:

• Know your audience: Make sure your audience gets the context of the joke (if it’s an inside joke among the members you’re speaking to, that’s even better!). You can read this article we wrote where we give you tips on how you can actually get to know your audience better to ensure maximum impact with your speech openings
• The joke should suit your natural personality. Don’t make it look forced or it won’t elicit the desired response
• Test the opening out on a few people who match your real audience. Analyze their response and tweak the joke accordingly if necessary
• Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you

4. Mohammed Qahtani

Opening: Puts a cigarette on his lips, lights a lighter, stops just before lighting the cigarette. Looks at audience, “What?”

5. Darren Tay

Opening: Puts a white pair of briefs over his pants.

How to use props to begin your speech?

The reason props work so well in a talk is because in most cases the audience is not expecting anything more than just talking. So when a speaker pulls out an object that is unusual, everyone’s attention goes right to it.

It makes you wonder why that prop is being used in this particular speech.

The key word here is unusual . To grip the audience’s attention at the beginning of the speech, the prop being used should be something that the audience would never expect. Otherwise, it just becomes something that is common. And common = boring!

What Mohammed Qahtani and Darren Tay did superbly well in their talks was that they used props that nobody expected them to.

By pulling out a cigarette and lighter or a white pair of underwear, the audience can’t help but be gripped by what the speaker is about to do next. And that makes for a powerful speech opening.

6. Simon Sinek

Opening: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

7. Julian Treasure

Opening: “The human voice. It’s the instrument we all play. It’s the most powerful sound in the world. Probably the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak people don’t listen to them. Why is that? How can we speak powerfully to make change in the world?”

How to use questions to open a speech?

I use this method often. Starting off with a question is the simplest way to start your speech in a manner that immediately engages the audience.

But we should keep our questions compelling as opposed to something that is fairly obvious.

I’ve heard many speakers start their speeches with questions like “How many of us want to be successful?”

No one is going to say ‘no’ to that and frankly, I just feel silly raising my hand at such questions.

Simon Sinek and Jullian Treasure used questions in a manner that really made the audience think and make them curious to find out what the answer to that question is.

What Jullian Treasure did even better was the use of a few statements which built up to his question. This made the question even more compelling and set the theme for what the rest of his talk would be about.

So think of what question you can ask in your speech that will:

• Set the theme for the remainder of your speech
• Not be something that is fairly obvious
• Be compelling enough so that the audience will actually want to know what the answer to that question will be

8. Aaron Beverley

Opening: Long pause (after an absurdly long introduction of a 57-word speech title). “Be honest. You enjoyed that, didn’t you?”

How to use silence for speech openings?

The reason this speech opening stands out is because of the fact that the title itself is 57 words long. The audience was already hilariously intrigued by what was going to come next.

But what’s so gripping here is the way Aaron holds the crowd’s suspense by…doing nothing. For about 10 to 12 seconds he did nothing but stand and look at the audience. Everyone quietened down. He then broke this silence by a humorous remark that brought the audience laughing down again.

When going on to open your speech, besides focusing on building a killer opening sentence, how about just being silent?

It’s important to keep in mind that the point of having a strong opening is so that the audience’s attention is all on you and are intrigued enough to want to listen to the rest of your speech.

Silence is a great way to do that. When you get on the stage, just pause for a few seconds (about 3 to 5 seconds) and just look at the crowd. Let the audience and yourself settle in to the fact that the spotlight is now on you.

I can’t put my finger on it, but there is something about starting the speech off with a pure pause that just makes the beginning so much more powerful. It adds credibility to you as a speaker as well, making you look more comfortable and confident on stage. 

If you want to know more about the power of pausing in public speaking , check out this post we wrote. It will give you a deeper insight into the importance of pausing and how you can harness it for your own speeches. You can also check out this video to know more about Pausing for Public Speaking:

9. Dan Pink

Opening: “I need to make a confession at the outset here. Little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.”

10. Kelly McGonigal

Opening: “I have a confession to make. But first I want you to make a little confession to me.”

How to use a build-up to open your speech?

When there are so many amazing ways to start a speech and grip an audience from the outset, why would you ever choose to begin your speech with a ‘Good morning?’.

That’s what I love about build-ups. They set the mood for something awesome that’s about to come in that the audience will feel like they just have to know about.

Instead of starting a speech as it is, see if you can add some build-up to your beginning itself. For instance, in Kelly McGonigal’s speech, she could have started off with the question of stress itself (which she eventually moves on to in her speech). It’s not a bad way to start the speech.

But by adding the statement of “I have a confession to make” and then not revealing the confession for a little bit, the audience is gripped to know what she’s about to do next and find out what indeed is her confession.

11. Tim Urban

Opening: “So in college, I was a government major. Which means that I had to write a lot of papers. Now when a normal student writes a paper, they might spread the work out a little like this.”

12. Scott Dinsmore

Opening: “8 years ago, I got the worst career advice of my life.”

How to use storytelling as a speech opening?

“The most powerful person in the world is the storyteller.” Steve Jobs

Storytelling is the foundation of good speeches. Starting your speech with a story is a great way to grip the audience’s attention. It makes them yearn to want to know how the rest of the story is going to pan out.

Tim Urban starts off his speech with a story dating back to his college days. His use of slides is masterful and something we all can learn from. But while his story sounds simple, it does the job of intriguing the audience to want to know more.

As soon as I heard the opening lines, I thought to myself “If normal students write their paper in a certain manner, how does Tim write his papers?”

Combine such a simple yet intriguing opening with comedic slides, and you’ve got yourself a pretty gripping speech.

Scott Dismore’s statement has a similar impact. However, just a side note, Scott Dismore actually started his speech with “Wow, what an honour.”

I would advise to not start your talk with something such as that. It’s way too common and does not do the job an opening must, which is to grip your audience and set the tone for what’s coming.

13. Larry Smith

Opening: “I want to discuss with you this afternoon why you’re going to fail to have a great career.”

14. Jane McGonigal

Opening: “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”

How to use provocative statements to start your speech?

Making a provocative statement creates a keen desire among the audience to want to know more about what you have to say. It immediately brings everyone into attention.

Larry Smith did just that by making his opening statement surprising, lightly humorous, and above all – fearful. These elements lead to an opening statement which creates so much curiosity among the audience that they need to know how your speech pans out.

This one time, I remember seeing a speaker start a speech with, “Last week, my best friend committed suicide.” The entire crowd was gripped. Everyone could feel the tension in the room.

They were just waiting for the speaker to continue to know where this speech will go.

That’s what a hard-hitting statement does, it intrigues your audience so much that they can’t wait to hear more! Just a tip, if you do start off with a provocative, hard-hitting statement, make sure you pause for a moment after saying it.

Silence after an impactful statement will allow your message to really sink in with the audience.

Related article: 5 Ways to Grab Your Audience’s Attention When You’re Losing it!

15. Ramona J Smith

Opening: In a boxing stance, “Life would sometimes feel like a fight. The punches, jabs and hooks will come in the form of challenges, obstacles and failures. Yet if you stay in the ring and learn from those past fights, at the end of each round, you’ll be still standing.”

How to use your full body to grip the audience at the beginning of your speech?

In a talk, the audience is expecting you to do just that – talk. But when you enter the stage and start putting your full body into use in a way that the audience does not expect, it grabs their attention.

Body language is critical when it comes to public speaking. Hand gestures, stage movement, facial expressions are all things that need to be paid attention to while you’re speaking on stage. But that’s not I’m talking about here.

Here, I’m referring to a unique use of the body that grips the audience, like how Ramona did. By using her body to get into a boxing stance, imitating punches, jabs and hooks with her arms while talking – that’s what got the audience’s attention.

The reason I say this is so powerful is because if you take Ramona’s speech and remove the body usage from her opening, the entire magic of the opening falls flat.

While the content is definitely strong, without those movements, she would not have captured the audience’s attention as beautifully as she did with the use of her body.

So if you have a speech opening that seems slightly dull, see if you can add some body movement to it.

If your speech starts with a story of someone running, actually act out the running. If your speech starts with a story of someone reading, actually act out the reading.

It will make your speech opening that much more impactful.

Related article: 5 Body Language Tips to Command the Stage

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Final Words

So there it is! 15 speech openings from some of my favourite speeches. Hopefully, these will act as a guide for you to create your own opening which is super impactful and sets you off on the path to becoming a powerful public speaker!

But remember, while a speech opening is super important, it’s just part of an overall structure.

If you’re serious about not just creating a great speech opening but to improve your public speaking at an overall level, I would highly recommend you to check out this course: Acumen Presents: Chris Anderson on Public Speaking on Udemy. Not only does it have specific lectures on starting and ending a speech, but it also offers an in-depth guide into all the nuances of public speaking. 

Being the founder of TED Talks, Chris Anderson provides numerous examples of the best TED speakers to give us a very practical way of overcoming stage fear and delivering a speech that people will remember. His course has helped me personally and I would definitely recommend it to anyone looking to learn public speaking. 

No one is ever “done” learning public speaking. It’s a continuous process and you can always get better. Keep learning, keep conquering and keep being awesome!

Lastly, if you want to know how you should NOT open your speech, we’ve got a video for you:

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How to Dictate a Book in 2022

Authors… step away from the keyboards. It’s time to meet your newest writing companion: the microphone.

Sure, the pen used to be mightier than the sword. But we all know that’s been (predominantly) replaced by the keyboard in recent decades. Now, there’s an even newer tool in town. The rise of next-generation technology as a 2022 publishing industry trend has caused dictation to emerge as the latest method for writing books.

What is book dictation?

Simply put, book dictation turns talk into text. By using tools like a microphone or computer application, authors can write more quickly and easily than ever before.

Whether you’re writing a book for the first time or are a seasoned indie author, learning how to dictate a book can save you time and energy. As we know, the indie publishing game is filled with enough challenges – so finding any way to make this process easier is a big win for writers.

What authors utilize book dictation?

If we haven’t convinced you of the power of dictation quite yet, just know that choosing this method puts you in good company. Dictation has been one of the best-kept secrets of popular authors for centuries. Some of the biggest names out there – Winston Churchill, John Milton, Agatha Christie, and even Voltaire – did it. 

Thankfully, technology has grown more sophisticated since the times of Voltaire. As we’ll cover in our section on the latest in dictation software , it’s easier than ever to choose this process for writing or brainstorming your next book.

How to Dictate a Book: The Pros and Cons

Are you now asking yourself how to dictate a book, and what it takes to get started? If so, you’ll want to familiarize yourself with the pros and cons before you do.

How to Dictate a Book: The Pros

It’s been proven that there are numerous benefits to writing a book by dictation. We’re about to break down the main points for you, but ultimately book dictation is worth considering if you are looking for some much-needed simplicity in the book writing process.

Save time in what is already a long, arduous process

Indie publishing isn’t just about writing. You also have to build email lists , create promo stacks , and embrace the very latest social media trends in the industry. If there’s a way to save time as an indie publisher, we’re totally on board with chasing it! While dictation requires some effort and initial learning, it can be well worth the effort.

Create room for some of your more spontaneous ideas

Is there anything a writer dreads more than the glaring emptiness of a blank Word document? This can be the antithesis of a motivational writing environment. One alternative method? Skip the screen and use dictation instead. While some authors use dictation to write their book once it’s been fully fleshed out, others use it as early as the brainstorming stage to let spontaneous ideas emerge. You can use a digital voice recorder to let those creative ideas begin to roll.

Kiss hunching over a keyboard goodbye — and save your back!

There’s a reason authors seek out at-desk exercises to keep their mind and body equally strong… Typing is physically grueling. If you frequently use a keyboard, you’re probably familiar with the back pain and even carpal tunnel that can come with it. Book dictation is less likely to create these ailments since it involves gentler physical activity. 

Dictate anywhere, at any time

Something we love about dictation is that it can be done anywhere. If you’re out on a walk, you can use a phone app to record yourself talking. The same is true for sitting at a desk, riding in the car, or even grocery shopping! Dictation helps make the writing process a bit more mobile than other mediums (like the keyboard). 

How to Dictate a Book: The Cons

Punctuation can get… messy.

Unfortunately, there’s no writing method that doesn’t come without setbacks. If you’re wondering how to dictate a book, you may be asking yourself how punctuation comes into play in the process. Luckily, dictation software has figured out a way around this. As you speak, you can utilize particular voice commands to denote punctuation. This won’t come naturally at first, though, since this is not how we speak in our day-to-day lives. Some people go back and punctuate after they’re done dictating a section of writing.

There’s a learning curve with varying slope

As is to be expected from any software, there’s a learning curve. Some people may adjust more easily and naturally than others to the various dictation tools out there. As we mentioned, though, we feel the effort that goes into learning these tools is well worth the ease that dictation can provide. There are also countless Youtube tutorials for helping you learn how to dictate a book.

Unusual character or location names? This can make dictation tricky

If George R. R. Martin had dictated Game of Thrones, some software may have struggled with knowing how to immediately spell names like Daenerys and Cersei. Of course, more expensive solutions on the market (like Dragon Professional Individual ) have ways to resolve this and can teach in-app AI how to spell these words going forward. This may not be a problem for everyone but is worth noting for some Sci Fi or Fantasy authors.

The Best Dictation Software for Authors

If you’re interested in getting started with how to dictate a book in 2022, you’re going to first need a fully equipped tool belt. We recommend stocking your tool belt with some of the highest-recommended dictation software programs. While some of these tools come with a hefty price tag, others are completely free – and likely already on your computer.

Keep in mind that there are two methods for how to dictate a book: speaking in real-time, or recording and then transcribing at a later date. This list includes dictation software that does either/or.

With a bevy of productivity solutions, Nuance’s Dragon software makes AI speech recognition accessible for any person. For the self-published author, Dragon Anywhere Mobile helps you with how to dictate a book from your own phone. It comes with a one-week free trial, and can then be purchased for $15/month. Not only can you dictate within the app, but you can edit your documents using your voice. Since this option has a free trial period, you can try it out and see if the app works best for you.

Working with a more… flexible… budget? For $500, you can purchase Dragon Professional Individual for your computer. Dragon Professional Individual is commonly listed as the cream of the crop of dictation software.

Speechpad takes the dictation software model and makes it even easier. How does it work?

• Create an audio or video recording of your book.
• Submit it to the real people on Speechpad’s team.
• Get your full transcription back in as little as 24 hours for $1.00/minute. Or get it back in 12 hours for just $1.25 a minute!

Speechpad takes a majority of the dictation work out of your hands. All you have to do is record yourself reading your book. The cost associated with Speechpad means it’s likely worth doing with the final version of your book.

Google Docs

Proving that dictation can be both easy and free, Google Docs includes this option for users working out of a Chrome browser. If you have Chrome set up already, open a Google Doc and go to “Tools” in the top toolbar. From there, find the “Voice typing” option and select it. There’s also the “command+shift+S“ keyboard shortcut to do this. This was so easy, our team typed this entire section using Google Doc’s typing tool.

Speechtexter

If you’re looking for a free dictation option that’s not strictly for Google Docs/Chrome users, Speechtexter might be for you. You speak directly into the doc and then watch as your words appear on the screen. Speechtexter even has a helpful guide to punctuation commands on the right-hand side of the page. We personally tested this tool out and found it to be just as helpful as the dictation offering within Google Docs. 

Going with a paid option, like Dragon or Speechpad, may be more efficient if your book is written and in its final draft. Google Docs and Speechtexter, though, are more than sufficient if you’re brainstorming or in the early days of writing.

Apple Dictation

Turn on keyboard dictation from your Mac to dictate anywhere on your computer. You can even set up a custom shortcut to begin dictating with the click of a few buttons. This is built into your Mac and is an easy, free option for trying dictation out yourself.

Windows Speech Recognition

Similar to Apple Dictation, Windows Speech Recognition is the answer for Windows computers and is available on Windows 10 and 11. Looking at reviews online, this is a free and easily accessible tool attractive to anyone who doesn’t want to break the bank with their dictation.

What You Need to Dictate a Book

Once you’ve selected the dictation software that’s best for you, you’ll still need to get a few other ducks in a row. Before you begin dictating your book, make sure that you have:

Completed notes, or the transcript of your book, if you are transcribing a fully finished product.

A fully charged computer or phone – it’d be a shame to have these die on you mid-dictation , a microphone, if one is necessary or even helpful for the software you’re using., a recording device. these are great if you’ll be transcribing your recording yourself, or if you’re using a tool like speechpad., how to dictate a book: final steps.

After you’re finished with dictating, you’ll then need to edit. When you’re learning how to dictate a book, remember that this method isn’t foolproof. There will likely be typos or mistakes on the page. More sophisticated dictation software will learn as you continue to use it, though, and AI will get better and better. This will eventually make your job as an editor easier.

If you’re interested in making your writing process easier and faster in 2022, learning to dictate may be a worthwhile effort. It’s never been easier – or cheaper – to do just that. Getting started with some of the free tools listed in this article can help you get your feet wet with dictation. 

Have you dictated a book, or used dictation at any stage of your writing process? If so, let us know in the comments below!

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17 comments on “ how to dictate a book in 2022 ”.

I have been using Rev, and Temi for years with great success.

Dictanote is almost as good as Dragon. Highly recommend it as it’s free. With all voice dictation software, you’re gonna have to use a monotone way of speaking for improved accuracy.

Thanks for your insight Matthew. So many great tips in the comments here.

Many indie books today are dictated or read that way. Messy, disjointed, repetitive, no context. When you can’t see what you’ve written, go back to check or search you easily lose you place because you don’t know where you’v been and therefore won’t know where you’re going. Dictating is a mess and to be avoided I believe for fiction writers.

I experienced this problem firsthand when I started using dictation software back in 2015. The solution comes with practice and a willingness to self-edit your work. It took me several hundred articles (I am a copywriter) to get myself to the point where I can dictate in as natural a manner as when I type, but it was worth it. My speed has increased three-fold, the error rate is down considerably, and my carpal tunnel hasn’t flared up even once. The trick is to know what you are writing before you write it. Outline, prepare sources and quotes, and stick to it!

I recently discovered on my new google pixel phone a thing called Google Recorder. This is an mp3 recorder with a difference. As you speak, it records. It also transcribes into text, *very* accurately. It then uploads the audio and transcript to your Google account at recorder.google.com from where you can download both. No more Dragon or any of the others needed.

Great tip David!

I’m planning on writing my book but as an a descriptive artist I can’t type fast enough and loose my “flow” of my narrative so I’m looking for a way to record my stories and then be able to read and edit later

This takes me back to the early days of newspaper reporting where we’d make a few quick notes while on a story, find a public phone box, ask the operator for ‘Copy’ and then read the story over. The copy takers were usually men, they could spell, (certainly better than me) and we had basic instructions. eg Stop, par, single quote, double quote, close quote …. I have recently found this works perfectly dictating onto my MacBook and more recently onto the iPhone 13. Again, both of these can spell!😂

So your brain is already trained for this. I find it so hard to get into that mode! I’ve found the built-in Apple dictation is better than Dragon, but I’m just not wired to write out loud like that, on the fly. Any tips?

Either way, thanks for the cool story. You’ve definitely seen a lot of changes in how we write!

I was forced to use dictation when I developed RSI in my fingers. Along with my writing, I ghost write averaging about 90k words per month. I’d been resistant to dictation because it felt awkward, but at that point I had no choice. Starting from day one, I produced twice as many words in the same amount of time and since then have averaged 3500 to 4000 words per hour.

I use Dragon to digitally record, usually when I’m on a walk, and have the software transcribe the audio. I don’t like talking into my computer, but when I do, I use Dragon with Notepad to avoid issues between Dragon and Word, or us MS’s built in voice recognition with the new version of Word, which is pretty good.

Dictation is definitely different from typing, but once you figure it out, it’s fast, and once you edit what you’ve dictated, it comes out about the same as if it was initially typed. The trick is knowing what you want to “write”, overcoming the awkwardness, and enunciation.

All this is Greek right now, but think you have the right of it.

Hi Jenna, could you clarify a point? If using an Apple iPhone, what is the program I speak into, and will it transcribe into a format a publisher can use- like word or scrivener? I’m new to this. Many thanks! Janet

It would certainly help to exercise my voice! Lockdown has been dreadful for my vocal chords, even though I’ve got through a lot of typing. Next time… dictate!

I haven’t found anything good on my phone. I think and speak in discrete chunks and then the software stops listening.

I am dictating this on my iPhone in my notes app.

There’s been some discussion as to which dictation program is best for a fiction writer. I am a fiction writer and I use my phone and my laptop with an external screen. I’m running windows 10. I didn’t buy any extra apps or programs to do the dictation.

“I am a indie writer and I do all of my books on dictation through dictation.” As you can see I left the error that I made. That way I don’t have to stop in the middle of my dictation and edit my manuscript. I made the air and then I immediately said the correct words. When I read this back I’ll know exactly what I need to do. I will go back and delete the extra word and type in the word ‘error’ to correct that.

“I can simply say the words for the punctuation marks I need ie: ?,!,:,;,,,. and the app will put in the punctuation that I desire.

When I want to do dialogue it’s as simple as saying the words ‘begin quote’ “ and quotation mark appears. It’s like magic. At the end of the dialogue I simply say ‘end quote’ “ and there it is.

If I want to go to the next paragraph I simply say ‘next paragraph’ and pop we’re on the next line. It’s quite fun actually.

So far I haven’t been able to figure out how to do a section break so I do those manually. But I taught myself how to do all of this.

One caveat here… (I just said dot dot dot – and ellipses appeared) and the app puts it in. When I leave voicemails for my loved ones these days, at times I accidentally verbally punctuate them and then I say Love Lyn at the end. Oh well my families always thought I was nuts and now I’m just proving them right. LOL

I don’t know where I’d be without the ability to dictate everything that I write. I’m a writer who has arthritis and a lot of pain from Lupus and various other crap. Lots of back issues. Dictating, as has been said in the article, can help alleviate some of that and be done anywhere—when I’m making supper, when I’m resting in bed, when I’m watching TV, when I’m painting, when I’m grocery shopping, you get the picture I’m sure.

I use Grammarly to help me with editing.

Hope this helps.

Warmly, Lyn

I’m just starting out. Thank y’all for all of this information.

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How to Write and Give a Speech: A Practical Guide for Anyone Who Has to Make Every Word Count Paperback – March 4, 2014

With more than 65,000 copies sold in two editions and recommendations from Forbes and U.S. News & World Report, this time-tested how-to guide offers sound advice on every aspect of researching, writing, and delivering an effective speech. Filled with anecdotes, tips, examples, and practical advice, this accessible guide makes one of the most daunting tasks manageable-and even fun. Speaking coach Joan Detz covers everything from the basics to the finer points of writing and delivering a speech with persuasion, style, and humor. Topics include: - Assessing your audience - Researching your subject-and deciding what to leave out - Keeping it simple - Using imagery, quotations, repetition, and humor - Special-occasion speeches - Speaking to international audiences - Using Power Point and other visual aids - And many more The third edition has been updated and expanded to include new examples and the latest technology, as well as a section on social media, making it a must-have for anyone who writes and delivers speeches, whether novices or experienced veterans at the podium.

• Print length 240 pages
• Language English
• Publication date March 4, 2014
• Dimensions 5.5 x 0.55 x 8.25 inches
• ISBN-10 1250041074
• ISBN-13 978-1250041074
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“A how-to classic.” ― The Washington Post “Joan Detz has gone a long way toward taking the mystery out of writing and giving an effective speech. For this I will find it hard to forgive her.” ― Governor Mario M. Cuomo “This book is a practical text for helping anyone develop the ability to speak and become more effective.” ― Terrence J. McCann, executive director, Toastmasters International “There should be a law against boring and poorly delivered speeches. When there is, Joan Detz will be required reading.” ― Brian S. Akre, director of executive communications, Renault-Nissan BV “If you want to boost your career, do two things: buy Joan Detz's book; then start giving great speeches.” ― Jane Maas, author of Mad Women and advertising executive “It's a rare distinction for any book to remain in print continuously for three decades. This 30th anniversary edition, updated for the digital age, attests to Joan Detz's international reputation as a corporate communicator par excellence . Her guidance goes far beyond speechwriting. The practical wisdom in these pages will help you communicate your best in every business situation.” ―Marian Calabro, author of The Clorox Company―100 Years, 1000 Reasons and President, CorporateHistory.net “Global executives need to give presentations. This book tells how to make those presentations effective.” ― Olli-Pekka Kallasvuo, vice chairman, Telia-Sonera AB and SRV Group; former CEO, Nokia Corp “… a timeless reference manual.” ― Carri Chandler, External Affairs, Toyota Motor Engineering & Manufacturing North America, Inc. “Joan Detz, with her vast experience and expertise, is certain to provide any communicator with great practical guidance and, more importantly, an added sense of purpose in what they do for living.” ― Vuk Vujnovic, Secretary General at SEECOM (South East Europe Public Sector Communication Association) “… a broad range of new examples that illustrate the art and craft of speechwriting.” ― Rhea Wessel, journalist and speechwriter “[Detz's] book is excellent.” ― Chris McGee, corporate speechwriter and former military public affairs specialist “Joan's experience and expertise regarding speechwriting and presentation skills have proven to be invaluable.” ― Vern Schellenger, SVP of HR, American Bankers Association “You don't know what you don't know about speechwriting until you've attended one of Joan Detz's trainings or read her books. Joan's advice is brilliant, insightful, and smack-yourself-in-the-forehead "why-didn't-I-think-of-that" smart! Professional communicators around the globe turn to Joan for expert tips on producing and delivering speeches that make a difference. She has been a staple of training for the members of the National Association of Government Communicators for many years, and for good reason. Her workshops are among the most popular at our annual training events. This book is the next best thing to Joan herself, full of wonderful advice on knowing your audience, writing the speech, preparing the room, and fantastic tips for delivering the speech. I am delighted about this new anniversary edition, because my dog-eared old copy is pretty worn.” ― John Verrico, President-Elect, National Association of Government Communicators

About the Author

Product details.

• Publisher ‏ : ‎ St. Martin's Griffin; Third Edition, Revised (March 4, 2014)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 240 pages
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Do you think your speeches could be better? Does it take you too long to prepare for a public speaking event? Does even the thought of giving a presentation make you nervous?

You aren't alone. Most people wish they could feel more confident about their presentations. My books can help you do it.

The Washington Post praised HOW TO WRITE & GIVE A SPEECH as "a how-to classic".

In 2014, St. Martin's Press published the 30th anniversary edition of HOW TO WRITE & GIVE A SPEECH. "It's a rare distinction for any book to remain in print continuously for three decades." (Marian Calabro, CorporateHistory.net) The San Francisco Book Book Review praised this updated edition: "The writing is quick and to-the-point, easy to read and easy to apply."

Alba Editorial of Spain recently published the book's Spanish edition, Cómo escribir y pronunciar un discurso (translated by Elena Bernardo). http://tinyurl.com/nbarf2e

With any of my books, you can learn in just an hour or two what has taken me years to master. Lucky you!

The National Association of Government Communicators honored me with its President's Award. All awards are wonderful. But do you know what pleases me the most? When I meet someone who tells me, "I was always scared to give speeches. But your book helped me give the best presentation of my career."

Over the years, I've been pleased to work with many of the top names in international business and government - from Finland to Philadelphia, from Montenegro to Minnesota, from the UK to DC.

Improve your own skills right away by visiting my blog: www.joandetz.com/speechwritingblog

Want to learn more about #publicspeaking #speechwriting #presentations? I tweet often @JoanDetz

Visit my website at http://www.joandetz.com for more information.

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6 Tips for Writing a Persuasive Speech (On Any Topic)

B y far, the best way to learn how to write speeches is to read the great ones, from Pericles’ Funeral Oration, to Dr. King’s Mountaintop speech, to Faulkner’s Nobel acceptance address. But if you’re looking for some quick tips, here are a few things to bear in mind next time you’re asked to give a speech:

1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact has a few important (and less obvious) implications. Use short words. Write short sentences. Avoid awkward constructions that might cause a speaker to stumble. Tip: Read the speech aloud as you’re writing. If you do it enough, you’ll start hearing the words when you type them.

2. Tell a story . I once wrote speeches for a governor whose aide told me: speechwriting is about slinging soundbites together. That approach is a recipe for writing neither good speeches nor good soundbites. Whenever we sat down to discuss a speech for the first time, President Obama would ask us: What’s the story we’re trying to tell? Like any good story, a speech has its own narrative arc. For the President, it’s usually a slow warm-up, a substantive middle, and an inspirational end. That’s his style. Tell your story in whatever way feels natural. Tip: A good story can be a lot more powerful than the most compelling facts and statistics.

3. Structure matters . It’s usually harder to figure out the right structure for a speech – the order of the points to make – than the words themselves. The order of those points matters because an argument that’s clear and logical is more likely to be persuasive. There is a reason that some of America’s greatest speechwriters – from Lincoln to JFK’s speechwriter Ted Sorensen to President Obama himself – studied the law, a profession that values the ability to make a logical argument. Tip: Lists (like this one) are one way to impose a structure on a speech.

4. Be concise. It is said that Woodrow Wilson once gave the following reply to a speaking request: “If you’d like me to speak for five minutes, I’ll need a month to prepare. If you’d like me to speak for 20 minutes, I’ll need two weeks. But if you’d like me to speak for an hour, I’m ready right now.” As Wilson knew, it’s harder to be concise than verbose. But the best way to make a point is concisely, as Churchill did when he announced during a wartime address: “The news from France is very bad.” Next time you think you can’t afford to cut that paragraph you love, remember: the Gettysburg Address, perhaps the greatest speech in American history, is fewer than 300 words. Tip: Challenge yourself to cut as many words as possible from each sentence without losing the line’s meaning.

5. Be authentic. If you’ve ever given a speech, you’ve probably been told, “Just speak from the heart.” It’s not very helpful writing advice, but that doesn’t mean it’s wrong. Once, when we were writing President Obama’s 2008 Democratic Convention address, we got stuck on a certain section of the speech. The President advised us: Think about the moment we’re in, think about what the country is going through, and write something that feels true. It was a helpful reminder to stop focusing on polls and soundbites and simply say something we believed in as simply as we could. Tip: Sharing a personal story can help you find your voice and build a connection with the audience.

6. Don’t just speak – say something. When Michelangelo was tasked with painting the Sistine Chapel, he considered it a thankless job. He would have much rather spent his time sculpting than painting. But he used the occasion to paint perhaps the most revered fresco in history. So, the next time you’re asked to speak, don’t just write a speech, write a great one. A speech’s greatness has as much to do with its values as anything else. No one remembers the speeches of segregationists, though there were no doubt eloquent preachers spewing hate in the days of Jim Crow. No one remembers Hitler’s speeches, though few would dispute his oratorical prowess. Of course, Hitler, like the segregationists, lost. But it’s also because hope will always be more compelling than hate. It’s no accident that the best-known, best-loved speech in history – the Sermon on the Mount – is an articulation of humanity’s highest ideals. Tip: Before sitting down to write, get inspired by reading great speeches from collections like William Safire’s “Lend Me Your Ears.”

Adam Frankel is VP, External Affairs at Andela . Previously, he was Special Assistant and Senior Speechwriter to President Barack Obama.

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Realistic dialogue: Creating characters’ speech patterns

Realistic dialogue moves stories along. When you give each character an interesting voice and persona, it’s a joy to read their conversations. Varied, entertaining speech takes readers into the heart of your characters. Here are six ways to make characters’ speech colorful and interesting

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Realistic dialogue moves stories along. When you give each character an interesting voice and persona, it’s a joy to read their conversations. Varied, entertaining speech takes readers into the heart of your characters.

Remember, too, that dialogue is crafted speech, and doesn’t have to be exact ‘real speech’. Common speech patterns can be boring to read, and are usually full of phrases like ‘you know’ and umms and ahhs and so on. 

Here are six ways to make characters’ speech colorful and interesting.

1. Make characters’ voices reflect their place and time

Great dialogue illustrates its speakers. Who is this person? Why do they speak this way? What odd curse words or phrases do they use that are particular to their era or home town? Dialogue executed well develops characters, adding rich texture to the personalities filling your story. One way to make dialogue effective is to have it reflect your characters’ place and time.

In Shakespeare’s plays, we gain a strong sense of an older time through characters’ use of archaic language. For example, characters say ‘thy’ and ‘thou’ in place of ‘your’ and ‘you’.

Era-appropriate character speech helps to establish setting and context. If your character lives in the 21st Century but speaks as though they’re living in 1700, this will confuse readers. The reverse is also true. If a 19th century teenager speaks as though it is the 21st century, this can jolt your reader right out of the story.

So how do you make characters’ speech show where they are in place and time?

• Use occasional language appropriate to the time period in dialogue. In the 60s, for example, common slang terms in parts of the US included ‘old lady’ and ‘old man’ for a person’s significant other.
• Make sure characters don’t use language more modern than their time period – if you’re unsure when a word was coined, Google its etymology
• Use regional accent details

The third suggestion should be used in moderation. Trying to recreate how different groups speak in dialogue using written accents can create stereotypes or be difficult to read. Perhaps you want to portray a character whose native language isn’t English? Again, be mindful when doing so. Character speech should be clear and easy to read. This is particularly the case when there are sensitive issues of culture or race involved. Read this post for tips on creating regional speech patterns without using stereotypes as a crutch.

2. Show characters’ unique personalities in their speech

What do we mean when we talk about a character’s ‘voice’? ‘Voice’ in characterization refers to two things:

• The actual way a person’s voice sounds to the ear (details such as pitch, volume, placement (is it nasal or throaty?) and tone of voice.
• The personality that comes across in how a character expresses themselves. Do they seem blunt and bolshie? Or is their voice gentle, kind and reserved? Do they use concise language? Do they use consistently negative language? 

Pause for a second and think of people you know well. Write down an adjective (describing word) that sums up their voice for you. What creates this effect? Are they loud? Soft-spoken? Confident? Self-doubting? Comical?

Include brief descriptions of voice when you are writing character sketches for your outline. You can create full, detailed character outlines using Now Novel’s dashboard process . Decide:

• What a character’s general personality will be: Are they sanguine/happy-go-lucky, melancholic, plodding and pragmatic, irritable and aggressive?
• How these personality details could show in your character’s voice – an irritable character could curse a lot, while a melancholic character may enjoy grumbling. Also think of ways characters can be against type. A deeply melancholic character could put on a bright, sunny voice to avoid dragging others down, for example.
• Think of other elements of speech, such as whether a character is a greater talker or listener.

Remember to use gestures or beats too to make characters’ speech have even more personality . These can reinforce or contradict what a character says. They also help you to be more nuanced about what a character feels while they are talking. Does the character speak with dramatic, outsized gestures? Might your character have memorable recurring gestures such as running a hand through her hair or taking off his glasses and polishing them? Believable dialogue involves the character as a fully embodied person, not just a talking head.

Find more of our articles on describing characters via our character writing hub .

3. Show background in how characters talk

Think about each character’s background and how that may affect the character’s speech. How educated is the character, and does that show in the character’s speech? Where is the character from? What is the character’s social class?

Perhaps your character grew up poor in an uneducated family and has returned home. How does the character feel about coming home and her family and old neighbours? Maybe she has picked up words and phrases in the big city that people poke fun at her for using. Details such as these in characters’ speech bring them to life, and add vivid colour to character portraits. For the same example, the character could resent or feel embarrassed of where she comes from. In that case, she might deliberately speak in a mannered way that sets her apart from her family back home.

How we speak isn’t entirely arbitrary . We might talk a certain way because we’ve embraced a subculture and particular identity, for example. Think about how ‘bros’ perform their masculinity to each other. They might speak quite differently when conversing with a grandparent versus a friend. Maybe their language is more ‘proper’ and less slang-filled when speaking to an elder. Or maybe they make no effort to modulate their speech at all. Even this can suggest your character’s personality – how much their speech changes depending on who they’re with.

A last word about punctuating dialogue in fiction. The US convention is to use double speech marks, while the UK convention is to use single speech marks. Some writers dispense with that entirely, and have speech rendered as part of the narrative flow.

Paying attention to details such as these will help you write realistic dialogue and bring your characters’ voices to life.

4. Use the ‘shibboleth’ to create realistic dialogue between outsiders and others

Sometimes how a person speaks can be particularly revealing if they are trying to assimilate into an unfamiliar group. The ‘ shibboleth ‘ is a word that distinguishes one in-group from another. That group might be as small as a clique or as large as an entire nationality.

In the past, shibboleths have been used to identify spies or enemy combatants. But a Shibboleth can also trip your character up in a social sense. The wrong pronunciation or choice of vocabulary might reveal that person as someone who is ‘different’. A foreign exchange student for example may stumble over strange idioms the locals use that don’t make immediate sense. For example, an English character studying in Germany might be confused why everyone’s talking about sausages and pony farms .

5. Show how characters’ speech changes according to their situation

A character’s speech should change according to the situation they’re in.

If we spoke with one limited range of vocabulary and intonation all the time, we’d be boring speakers. Consider what speech might reveal about your character under duress. Perhaps a character who seems mild-mannered might suddenly burst into a flurry of obscenities?

Subtle differences in speech depending on what’s happening can show details such as how your characters handle stress and tension .

6. Remember differences between everyday speech and written dialogue

Although we talk of ‘realistic dialogue’, much fictional dialogue is far from how people actually  speak. Yet it creates the effect  of realistic speech. Here are important differences to remember when creating characters’ voices and the unique things they say:

• Good dialogue rarely represents ordinary speech accurately. It generally leaves out the ‘Hi, who’s speaking?’ as well as other commonplace stock phrases and words. Read our tips for creating natural-sounding dialogue.
• In day to day speech, we obviously don’t have ‘he said’ and ‘she said’ punctuating our conversations. Try to keep dialogue tags to a minimum . Remove them where it’s clear from context who has just spoken. And use actions and gestures leading into or following from dialogue to show who the speaker is
• A few writers can get away with writing in dialect, but again, here is where it is better to create the impression of the way a character speaks. A little goes a long way. Don’t make every single phrase a culturally-specific idiom or exclamation
• Similarly, avoid overuse of punctuation marks like exclamation marks and ellipses. These are dramatic effects and the words characters use and their ideas should do most of the expressive ‘heavy lifting’

Read our detailed dialogue writing guide for more on creating conversation that advances your story.

Need to develop further aspects of your characters? Get  How to Write Real Characters – our eBook guide to developing believable characters, including practical exercises and prompts.

Related Posts:

• Context and subtext in dialogue: Creating layered speech
• Realistic dialogue: 5 missteps to avoid
• Beyond stereotypes: portraying realistic LGBTIQ+ characters
• Tags character speech , writing dialogue

Jordan is a writer, editor, community manager and product developer. He received his BA Honours in English Literature and his undergraduate in English Literature and Music from the University of Cape Town.

9 replies on “Realistic dialogue: Creating characters’ speech patterns”

[…] Talking about your character: Speech […]

Love the website! Great information! Lots of detail and unique areas of focus.

One correction: “Introverts, on the other hand, are usually soft-spoken.”

This would be truer of “shy” people, not introverts. Please redefine your understanding of the difference between “introvert” and “shy” so as not to perpetuate this misconception.

“Introverted people are commonly thought to be shy, but introverts’ low motivation to socialize is not the same as the inhibited behavior, tension, and awkwardness that characterize shyness. Introverts who are not shy can behave extrovertively when they choose; whereas shy people, both introverts and extroverts, can’t turn their tension and awkwardness off and on.” —Sophia Dembling (The Introvert’s Corner)

Thank you! KT

Hi KT – thanks, glad you like the site. Good point about the distinction between introversion and extroversion.

I try to throw in key slang words if a character is from a certain country or region. I also attempt to keep them to a minimum in order to not overdo it. I do struggle with minimizing dialogue tags some of the time though. I understand it helps to read it out loud.

Thank you for sharing that, Jeremiah. It really does help to read dialogue aloud. It sounds as though you have a good process.

I was wondering if you happened to know how to write the speech of young children, a friend and I are trying to write a book but are worried that they may sound too advanced for their age. This article was really helpful, so thank you for writing it.

It’s a pleasure, Cristian, thank you for your question.

For writing the speech of young children, I have some suggestions: – Simplify vocabulary and abstraction. A 5-year-old will typically have a much smaller vocabulary than, for example, an 18-year-old. So avoid overly formal and/or complex phrasing and sentence structure unless the child character is meant to sound precocious/advanced for their age. – Think of the ways children are playing with and ‘trying out’ language. For example, when my nephew learned the word ‘marvelous’, everything was suddenly marvelous, including things that definitely are not marvelous. Children mix up words, too (as a kid, I am told I loved a book on optical illusions and would talk about ‘trickmatography’ meaning ‘trick photography’). Kids might invent words based on misreadings/mishearings. – Watch clips of kids’ shows such as Sesame Street on YouTube and listen for the complexity of language/phrase. Where is it pitched? There are online editing tools such as the Hemingway editor that can estimate the reading age/age norms of a piece of writing approximately, too.

I hope this helps!

Thank you so much!

Thanks so much for this piece. It’s a great and energizing lecture.

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Book details

How to Write and Give a Speech

A Practical Guide for Anyone Who Has to Make Every Word Count

Author: Joan Detz

ONE SO, YOU'VE BEEN ASKED TO GIVE A SPEECH. NOW WHAT? A talk is a voyage. It must be charted. The speaker who starts nowhere, usually gets there. —DALE CARNEGIE It usually starts out simple: You get a phone call or an e-mail inviting you to speak at an event. Maybe your alma mater wants you to come back to campus and talk about your career. Maybe the local Chamber of Commerce just wants you to say a few words about your business at the chamber's next meeting. Maybe your favorite charitable organization wants you to stand up and share your expertise with the rest of the members. But sometimes it's not so simple. Perhaps your boss wants you to give a presentation at a nationwide convention. Perhaps you're asked to participate in a podcast or a webinar. Perhaps your professional organization invites you to speak at an international conference. What do you do? Do you automatically say "yes" and then start scrambling to pull some remarks together? Not if you're smart. Remember: A speaking invitation is exactly that—it's an invitation . You have options. You get to decide if you: • immediately accept the invitation exactly as they offered it (I don't recommend this) • accept the invitation with some minor changes (for example, ask them if they can adjust the schedule a bit to accommodate your travel requirements) • thank the conference chair for the invitation and say you'll need a few days to review your calendar before giving them an answer (this discreetly allows you to determine if the event is worth your while) • let the organization know you'd love to speak with their members, but it's not possible this month (then suggest some months when your calendar would permit) • graciously decline The point is: It's an invitation, not a subpoena. And as the invited speaker, you have some choices. The time to position yourself for speaking success is right now—when you first accept the invitation and set the terms of your talk. Why agree to speak for thirty minutes if you know you can cover the topic in fifteen? Why accept their 4 P.M. speaking slot (which will complicate your airport commute) when you can ask to speak at 2:30? ONCE YOU'VE ACCEPTED, DETERMINE WHAT YOU WANT TO SAY Begin by asking yourself, "What do I really want to say?" Then be ruthless in your answer. You have to focus your subject. You can't include everything in one speech. Let me repeat that so it sinks in: You can't include everything in one speech. In fact, if you try to include everything, your audience will probably come away with nothing. Decide what you really want to say, and don't throw in any other material. For example, if you're speaking to a community group about your corporate ethics, don't think you have to give them a complete history of your company, too. If you're speaking to an alumni group to raise funds for your university, don't throw in a section on the problems of America's high schools. If you're speaking to a local school about the need for new foreign language studies, don't go off on a tangent about the principal's salary. Get the picture? You're giving a speech, not a dissertation. You can't include every wise thought that's ever crossed your mind. Remember Voltaire's observation: "The secret of being a bore is to tell everything." WHAT TO DO IF YOU HAVE NOTHING TO SAY Suppose that you can't think of anything to talk about. Well, if you don't know what to say, ask yourself some basic questions about your department, your company, your industry, whatever. Think like a reporter. Dig for good material. • Who? Who got us into this mess? Who can get us out? Who is really in charge? Who would benefit from this project? Who should get the credit for our success? Who should work on our team? Who will suffer if the merger fails? • What? What does this situation mean? What actually happened? What went wrong? What is our current status? What do we want to happen? What will the future bring? What is our greatest strength? What is our biggest weakness? • Where? Where do we go from here? Where can we get help? Where should we cut our budget? Where should we invest? Where should we look for expertise? Where do we want to be in five years? Where can we expand operations? Where will the next problem come from? • When? When did things start to go wrong? When did things start to improve? When did we first get involved? When will we be ready to handle a new project? When can the company expect to see progress? When will we make money? When will we be able to increase our staff? • Why? Why did this happen? Why did we get involved? Why did we not get involved? Why did we get involved so late? Why do we let this mess continue? Why are we holding this meeting? Why should we stick with this course of action? Why should we continue to be patient? Why did they start that program? • How? How can we get out of this situation? How did we ever get into it? How can we explain our position? How can we protect ourselves? How should we proceed? How should we spend the money? How will we develop our resources? How can we keep our good reputation? How can we improve our image? How does this program really work? • What if? What if we could change the tax laws? What if we build another plant? What if the zoning regulations don't change? What if we expand into other subsidiaries? What if costs keep rising? What if we did better recruiting? These questions should lead you to some interesting ideas. Need more inspiration? Visit a Web site from another field. Check out a blog with a different perspective. Read an academic journal from another discipline. Scan a magazine you don't normally read. Look at a foreign publication. Follow an RSS feed for a week or two. Join a new LinkedIn group to discover what others think. Do something to get a fresh perspective. In short, welcome inspiration wherever you find it. The American painter Grant Wood once admitted, "All the really good ideas I ever had came to me while I was milking a cow." Mystery writer Agatha Christie confessed she got her best ideas while doing the dishes. Author Willa Cather sought inspiration by reading Biblical passages. So, learn to keep your eyes and ears open. Take your good ideas wherever you can get them. Think less about the past and more about the future. Thomas Jefferson said, "I like the dreams of the future better than the history of the past." Most audiences will feel the same way. Don't bore them with a five-year historical review of your industry. Instead, tell them how your industry will impact their own lives over the coming year. One good way to focus your content: Ask yourself, "If I only had sixty seconds at that lectern, what would I absolutely have to say to get my message across?" There's nothing like a sixty-second limit to focus the mind! Ask yourself, "What would interest this group?" Media mogul Ted Turner once found himself in a situation where he was scheduled to give a speech in New York, but even en route to the city, he still had not decided on his message: "I just thought, what am I going to say?" You can imagine the reaction from the dinner audience when Ted Turner announced he would give $1 billion to United Nations causes. Turner's speech didn't just make jaws drop in the audience. His speech transformed philanthropy. Your speech doesn't have to give away $1 billion. But it should be interesting. And it can't run long. I'll give Thomas Jefferson the last word: "Speeches that are measured by the hour will die with the hour." Copyright © 1984, 1992, 2002, 2014 by Joan Detz

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Reviews from goodreads, about this book.

With more than 65,000 copies sold in two editions and recommendations from Forbes and U.S. News & World Report, this time-tested how-to guide offers sound advice on every aspect...

Book Details

With more than 65,000 copies sold in two editions and recommendations from Forbes and U.S. News & World Report, this time-tested how-to guide offers sound advice on every aspect of researching, writing, and delivering an effective speech. Filled with anecdotes, tips, examples, and practical advice, this accessible guide makes one of the most daunting tasks manageable-and even fun. Speaking coach Joan Detz covers everything from the basics to the finer points of writing and delivering a speech with persuasion, style, and humor. Topics include: - Assessing your audience - Researching your subject-and deciding what to leave out - Keeping it simple - Using imagery, quotations, repetition, and humor - Special-occasion speeches - Speaking to international audiences - Using Power Point and other visual aids - And many more The third edition has been updated and expanded to include new examples and the latest technology, as well as a section on social media, making it a must-have for anyone who writes and delivers speeches, whether novices or experienced veterans at the podium.

Imprint Publisher

St. Martin's Griffin

9781250041074

In The News

“A how-to classic.” — The Washington Post “Joan Detz has gone a long way toward taking the mystery out of writing and giving an effective speech. For this I will find it hard to forgive her.” — Governor Mario M. Cuomo “This book is a practical text for helping anyone develop the ability to speak and become more effective.” — Terrence J. McCann, executive director, Toastmasters International “There should be a law against boring and poorly delivered speeches. When there is, Joan Detz will be required reading.” — Brian S. Akre, director of executive communications, Renault-Nissan BV “If you want to boost your career, do two things: buy Joan Detz's book; then start giving great speeches.” — Jane Maas, author of Mad Women and advertising executive “It's a rare distinction for any book to remain in print continuously for three decades. This 30th anniversary edition, updated for the digital age, attests to Joan Detz's international reputation as a corporate communicator par excellence . Her guidance goes far beyond speechwriting. The practical wisdom in these pages will help you communicate your best in every business situation.” —Marian Calabro, author of The Clorox Company—100 Years, 1000 Reasons and President, CorporateHistory.net “Global executives need to give presentations. This book tells how to make those presentations effective.” — Olli-Pekka Kallasvuo, vice chairman, Telia-Sonera AB and SRV Group; former CEO, Nokia Corp “… a timeless reference manual.” — Carri Chandler, External Affairs, Toyota Motor Engineering & Manufacturing North America, Inc. “Joan Detz, with her vast experience and expertise, is certain to provide any communicator with great practical guidance and, more importantly, an added sense of purpose in what they do for living.” — Vuk Vujnovic, Secretary General at SEECOM (South East Europe Public Sector Communication Association) “… a broad range of new examples that illustrate the art and craft of speechwriting.” — Rhea Wessel, journalist and speechwriter “[Detz's] book is excellent.” — Chris McGee, corporate speechwriter and former military public affairs specialist “Joan's experience and expertise regarding speechwriting and presentation skills have proven to be invaluable.” — Vern Schellenger, SVP of HR, American Bankers Association “You don't know what you don't know about speechwriting until you've attended one of Joan Detz's trainings or read her books. Joan's advice is brilliant, insightful, and smack-yourself-in-the-forehead "why-didn't-I-think-of-that" smart! Professional communicators around the globe turn to Joan for expert tips on producing and delivering speeches that make a difference. She has been a staple of training for the members of the National Association of Government Communicators for many years, and for good reason. Her workshops are among the most popular at our annual training events. This book is the next best thing to Joan herself, full of wonderful advice on knowing your audience, writing the speech, preparing the room, and fantastic tips for delivering the speech. I am delighted about this new anniversary edition, because my dog-eared old copy is pretty worn.” — John Verrico, President-Elect, National Association of Government Communicators

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Speech on My Favourite Book

• Updated on  
• Jun 2, 2021

Preparing for public speeches can be daunting for many students. From overcoming stage fright to deciding on the right topic to finding the right arguments, the process is quite lengthy. That is why, in this blog, we have curated two samples for speech on My favourite book to help you prepare better for your speaking and listening tasks at school.

Speech on My Favourite Book (2-3 Minutes)

Good morning to all. My name is Reeva Raj and my topic for the English-speaking task is My favourite book. “ Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers”. Books are friends who never leave your side. I find this saying to be very true as books have always been there for me. I enjoy reading books. My favourite book is Harry Potter by J.K Rowling. This book is about wizards and the wizarding world. Harry Potter contains a total of seven books. Harry Potter and the Chamber of Secrets is the 2nd book in the series and it’s my favourite.

There are so many things for readers to learn from the series Harry Potter. It teaches us the importance of friendship. It teaches us that someone’s background doesn’t determine his or her value as a person and many more lessons. It also showed me that no one in this universe is perfect. Everyone has good and evil inside them. I have learnt a lot from this great book. It remains one of the most precious treasures of mankind. 

Speech for 5-10 Minutes

Good morning to all. My name is Reeva Raj and my topic for the English-speaking task is My favourite book. “ Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers”. Books are friends who never leave your side. I find this saying to be very true as books have always been there for me. I enjoy reading books. My favourite book is Iliad by Homer. The Iliad is an epic poem written by the Greek poet Homer. It tells the story of the last year of the Trojan War fought between the city of Troy and the Greeks. Achilles – Achilles is the main character and the greatest warrior in the world. 

The Iliad teaches us many things, such as The importance of family is a central theme in the epic, the lovely scene of Hector with Andromache and his son is heartwarming all these years later.The friendship between Achilles and Patroclus is incredibly touching. The way Achilles fiercely and obsessively seeks vengeance for Patroclus has made many question if there was a romance between them.Priam losing his greatest son Hector and his supplication to Achilles to return his body so he and Troy can properly mourn its protector is another example of the theme of family.Achilles too lamenting his own father and how he shall never see him again, Priam and Achilles weeping together shows the futility of war as well as how family has affected these two enemies together.

The classics of Greece and Rome provide us with a set of connected stories and a cast of characters that teach us what it means to be human. They are also the basis of literature, teaching us about natural man (man at his best and worst, but natural man). They don’t give us the answers that we find in revelation, but they do give us the questions.

Books are wonderful – a bundle of pages with a cover on top brimming with content that stimulates the human imagination and helps us escape pressing reality. They are also beneficial to health. If you don’t like reading books, it’s definitely worth trying different genres until you find what interests you. Thank you for listening. I hope the speech was informative for you.

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thank you!!!!! so helpful for last minute assignments!

Thanks for reading! You can also check: Speech on Indian Culture Speech on Child Labour Speech on Right to Education

its realy good👍im thankful🙏

Thank you, Gurdeep!

It’s very thankful and i have the compitition and it is very helpful Can you make a speech on if I were a doctor ☺️

it’s very helpful I’m able to speak it in front of my teacher now:)

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1st Edition

The Visual Brain and Peripheral Reading and Writing Disorders A Guide to Visual System Dysfunction for Speech-Language Pathologists

• Taylor & Francis eBooks (Institutional Purchase) Opens in new tab or window

Description

The Visual Brain and Peripheral Reading and Writing Disorders: A Guide to Visual System Dysfunction for Speech-Language Pathologists familiarizes the reader with the complex workings of the human visual system, the motor and sensory components of normal vision as they relate to the recognition of letters and words, and to the acquisition and rehabilitation of reading and writing.   This text brings together findings from the neuropsychological, neurooptometric, neurolinguistic, occupational therapy, and speech-language pathology literature on acquired visual system impairment from the past 20+ years, and the ways visual system dysfunction impacts reading, writing, and cognition.   Chapters Include: Review of structural elements of the eye, the cortical and subcortical structures of the visual brain, and the motor and sensory components of normal vision The distinct functions of the three primary visual pathways (central, peripheral and retinotectal) and how they relate to reading and writing Review of five formal tests of reading and writing that are designed or may be adapted to assess peripheral reading and writing disorders And much more! A few of the features inside: Figures illustrating the various components of the visual brain that are engaged when we read and write Information on visual system deficits in left hemisphere lesions with and without aphasia Detailed descriptions of peripheral reading disorders and associated error patterns Diagnostic criteria for three different types of neglect (viewer-centered, stimulus-centered, object-centered) Description of treatment materials and methods suited to clients with acquired dyslexia due to visual system dysfunction The Visual Brain and Peripheral Reading and Writing Disorders explains the heterogenous nature of peripheral reading and writing disorders, describes the association between visual motor and sensory dysfunction and the acquired dyslexias, and provides the speech-language pathologist with specific guidelines regarding the assessment and treatment of reading and writing disorders associated with visual system dysfunction.

Table of Contents

Heidi McMartin Heeringa, MS, CCC-SLP is a speech-language pathologist with 36 years experience working with adult clients with dysphagia, aphasia, apraxia, and cognitive-communicative dysfunction in the rehabilitation setting. Acquired reading disorders and the relationship between visual system dysfunction and cognitive-communicative function are areas of special interest and expertise. The author holds a bachelor’s degree in linguistics and master of science in speech-language pathology from the University of Michigan. Other publications by this author include A Manual for the Treatment of Reading and Writing Disorders (2002) and the Assessment of Language-Related Functional Activities (Baines, Martin, & McMartin Heeringa, 1999).     

Critics' Reviews

“There is enough information packed into this small text to cover a whole career . . . It is an essential addition to the professional, clinical library.” - Kathleen A. Baines, MS, CCC-SLP, St. Joseph Mercy Chelsea  “This book is a fantastic resource for any Speech Language Pathologist, in any type of work environment, be that a clinic, classroom, or hospital.” -Dawn M. Peterson, B.A. Speech Language Pathology and Linguistics “This book would be a benefit to new or seasoned speech language pathologists working with patients who have neurological deficits.” -Michelle K. Fowke CCC-SLP

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Melania Trump suggests there's a conspiracy behind her husband's assassination attempt as part of her book promo

• Melania Trump suggested a conspiracy in the assassination attempt on Donald Trump.
• "There is definitely more to this story, and we need to uncover the truth," she said in a video promoting her book.
• Donald Trump was hit in the ear by a bullet after a gunman opened fire at his rally in July.

In a video to promote her upcoming book, Melania Trump suggested that the assassination attempt on her husband former President Donald Trump was part of some kind of conspiracy.

"The attempt to end my husband's life was a horrible, distressing experience," the former first lady said in the cryptic 34-second video posted to her X account on Tuesday.

She continued, "Now the silence around it feels heavy. I can't help but wonder — why didn't law enforcement officials arrest the shooter before the speech? There is definitely more to this story, and we need to uncover the truth."

The video then prompted viewers to go to her website to pre-order her memoir dubbed, "Melania," which comes out next month.

https://t.co/ZCTwZSqZND pic.twitter.com/KKA6anTEYC — MELANIA TRUMP (@MELANIATRUMP) September 10, 2024

Representatives for Melania Trump did not immediately respond to a request for comment by Business Insider about her remarks and whether her new book delves into the assassination attempt on her husband.

The former first lady has mostly stayed off the 2024 campaign trail. She skipped Trump's June debate with President Joe Biden, eventually leading the president to drop out of the race entirely. She did attend the final night of the 2024 Republican National Convention in Milwaukee, though, unlike in 2016 and 2020, she did not deliver a speech.

Related stories

The video was released just hours before Donald Trump, the Republican presidential nominee, faces off with Democratic rival Vice President Kamala Harris in their first presidential debate.

The former president was hit in his ear by a bullet on July 13 after 20-year-old gunman Thomas Matthew Crooks opened fire while the former president was speaking at his rally in Butler, Pennsylvania.

The shooter — who was ultimately shot dead by the Secret Service — fired off eight bullets from a rooftop just minutes into the rally, leaving his ear bloodied, one attendee dead and two others injured.

Some right-wing Trump backers have pushed conspiracy theories around the assassination attempt, including Rep. Marjorie Taylor Greene of Georgia. Greene accused the Democratic Party of trying "to murder President Trump" in the wake of the assassination.

The FBI said late last month that it has still not identified Crooks' motive. That hasn't stopped Sen. JD Vance of Ohio, the Republican vice presidential nominee, from pushing the envelope by saying an unspecified "they" tried to kill Donald Trump.

In the aftermath of the incident, Secret Service Director Kimberly Cheatle resigned following intense scrutiny and calls for her to step down.

Cheatle, in testimony before Congress, called the attempted assassination "the most significant operational failure at the Secret Service in decades."

Multiple investigations into the assassination attempt are ongoing, including a bipartisan task force comprised of House lawmakers. Donald Trump has resumed holding outdoor rallies while speaking behind a bulletproof glass. He has repeatedly said that he would like to return to Butler for a rally before the election.

• Main content

James Earl Jones, Whose Powerful Acting Resonated Onstage and Onscreen, Dies at 93

He gave life to characters like Darth Vader in “Star Wars” and Mufasa in “The Lion King,” and went on to collect Tonys, Golden Globes, Emmys and an honorary Oscar.

James Earl Jones in 1980. He climbed to Broadway and Hollywood stardom with talent, drive and remarkable vocal cords. Credit... M. Reichenthal/Associated Press

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By Robert D. McFadden

• Sept. 9, 2024

James Earl Jones, a stuttering farm child who became a voice of rolling thunder as one of America’s most versatile actors in a stage, film and television career that plumbed race relations, Shakespeare’s rhapsodic tragedies and the faceless menace of Darth Vader, died on Monday at his home in Dutchess County, N.Y. He was 93.

The office of his agent, Barry McPherson, confirmed the death in a statement.

From destitute days working in a diner and living in a $19-a-month cold-water flat, Mr. Jones climbed to Broadway and Hollywood stardom with talent, drive and remarkable vocal cords. He was abandoned as a child by his parents, raised by a racist grandmother and mute for years in his stutterer’s shame, but he learned to speak again with a herculean will. All had much to do with his success.

So did plays by Howard Sackler and August Wilson that let a young actor explore racial hatred in the national experience; television soap operas that boldly cast a Black man as a doctor in the 1960s; and a decision by George Lucas, the creator of “Star Wars,” to put an anonymous, rumbling African American voice behind the grotesque mask of the galactic villain Vader.

The rest was accomplished by Mr. Jones himself: a prodigious body of work that encompassed scores of plays, nearly 90 television network dramas and episodic series, and some 120 movies. They included his voice work, much of it uncredited, in the original “Star Wars” trilogy, in the credited voice-over of Mufasa in “The Lion King,” Disney’s 1994 animated musical film, and in his reprise of the role in Jon Favreau’s computer-animated remake in 2019.

Mr. Jones was no matinee idol, like Cary Grant or Denzel Washington. But his bulky Everyman suited many characters, and his range of forcefulness and subtlety was often compared to Morgan Freeman’s. Nor was he a singer; yet his voice, though not nearly as powerful, was sometimes likened to that of the great Paul Robeson. Mr. Jones collected Tonys, Golden Globes, Emmys, Kennedy Center honors and an honorary Academy Award.

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