media production company business plan

Production Company Business Plan Template

Written by Dave Lavinsky

Production Company Business Plan

You’ve come to the right place to create your Production Company business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their production companies.

Below is a template to help you create each section of your Production Company business plan.

Executive Summary

Business overview.

ABQ Reels Video Production is a startup production company located in Albuquerque, New Mexico. The company is founded by Mark Johnson, an entertainment industry veteran who has over 25 years of experience working in video production. Now that Mark has experienced managing a production business, he is ready to start his own company, ABQ Reels Video Production. Mark is confident that his video production skills, combined with his understanding of business management, will enable him to run a profitable production company of his own. Mark is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of video production – sales and marketing, client relationship management, budgeting, financial reporting, and project management.

ABQ Reels Video Production will provide a full suite of production services for small scale video projects in the Albuquerque area. ABQ Reels Video will be the go-to production studio in Albuquerque for its tailored approach and client-first focus. The company will be the ultimate choice for customer service while ensuring the highest quality standards for production in the area.

Product Offering

The following are the services that ABQ Reels Video Production will provide:

• Content Development
• Sourcing & Hiring Film Crew
• Planning & Logistics
• Post-Production Services

Customer Focus

ABQ Reels Video Production will target businesses and individuals in Albuquerque that are looking for video production services for small-scale projects, commercials, and social media. No matter the customer, ABQ Reels Video Production will deliver the best communication, service, and customized production tailored to fit each project’s needs.

Management Team

ABQ Reels Video Production will be owned and operated by Mark Johnson. Mark is a graduate of New Mexico University with a degree in Film Production. He has over 25 years of experience working in video production, and over ten years as a production manager. Mark will be the company’s Chief Executive Officer and Production Manager. He will oversee the production process, production equipment, and production staff’s activities.

Mark has recruited a business management expert, Emily Martinez, to be the company’s Chief Operating Officer and help oversee the production business operations. Emily will handle the day-to-day operations, including budgeting, client relationships, and logistics.

Mark and Emily have recruited an experienced marketing director, Steve Smith, to become a member of the ABQ Reels Video Production management team. Steve is a graduate of the University of California with a bachelor’s degree in marketing. Mark and Emily rely on Steve’s expertise to execute the company’s marketing plan and advertising strategies.

Success Factors

ABQ Reels Video Production will be able to achieve success by offering the following competitive advantages:

• Skilled team of production experts and project management professionals who will oversee each project from start to finish and ensure the customers’ needs are met.
• ABQ Reels Video Production is able to provide production services for a wide range of purposes using the latest production technology.
• The company is able to leverage the expertise of its leadership team to provide customers with the best possible production services from knowledgeable industry veterans.

Financial Highlights

ABQ Reels Video Production is seeking $800,000 in debt financing to launch its production business. The funding will be dedicated towards securing the production facility and purchasing production equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Facility build-out: $340,000
• Production equipment, supplies, and materials: $280,000
• Three months of overhead expenses (payroll, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for ABQ Reels Video Production.

Company Overview

Who is abq reels video production.

ABQ Reels Video Production is a newly established production company in Albuquerque, New Mexico. The company will provide a full suite of production services for small scale video projects in the Albuquerque area. ABQ Reels will be the go-to production studio in Albuquerque for its tailored approach and client-first focus.

The company will be the ultimate choice for customer service while providing the highest quality standards for production in the area. ABQ Reels Video Production will be able to guarantee the highest quality standards for all of its productions thanks to the latest and most innovative production equipment and oversight from industry veterans. The company’s team of highly qualified professionals experienced in production and project management will oversee each project from start to finish.

ABQ Reels Video Production History

ABQ Reels Video Production is owned and operated by Mark Johnson, an entertainment industry veteran who has over 25 years of experience working in video production. Now that Mark has experienced managing a production business, he is ready to start his own company, ABQ Reels Video Production. Mark is confident that his video production skills, combined with his understanding of business management, will enable him to run a profitable production company of his own. Mark is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of video production – sales and marketing, client relationship management, budgeting, financial reporting, and project management.

Since incorporation, ABQ Reels Video Production has achieved the following milestones:

• Registered ABQ Reels Video Production, LLC to transact business in the state of New Mexico
• Has identified the ideal facility for lease to set up the business operations
• Reached out to numerous contacts to include former colleagues, employees, and production assistants to start putting a skilled core team together
• Began recruiting a staff of accountants, production assistants, and sales personnel to work at ABQ Reels Video Production

ABQ Reels Video Production Services

Industry analysis.

The production industry in the U.S. is a $26B market with approximately 6.3K businesses and over 46K employees nationwide. The outlook for the production market is positive with demand expected to remain steady over the next several years.

The production industry can be categorized by type of production. Some of the most common types of production companies are film production, TV production, commercial production, and post-production. Production companies perform a wide range of services including scripting, casting, hiring, planning, and logistics. Some production companies handle large-scale projects like major motion pictures, while others specialize in small-scale projects like commercials.

Some of the most significant demand drivers are the growing popularity of streaming content, consumer preferences for viewing on smartphones, and social media influence. All of these factors have contributed to increased demand for content, which leads to increased demand for production services.

Customer Analysis

Demographic profile of target market.

ABQ Reels Video Production will target businesses and individuals in Albuquerque that are looking for video production services for small-scale projects such as video for commercials and social media.

The precise demographics for Albuquerque, New Mexico are:

Customer Segmentation

ABQ Reels Video will primarily target the following customer profiles:

• Small Businesses in Albuquerque in need of commercial production services
• Mid-Sized Businesses in Albuquerque in need of commercial production services
• Individuals and groups of people in Albuquerque who need video production services for small personal or professional projects

Competitive Analysis

Direct and indirect competitors.

ABQ Reels Video Production will face competition from other companies with similar business profiles. A description of each competitor company is below.

VIEWR 1st Video Production

VIEWR 1st Video Production is one of the largest commercial production companies in Albuquerque, New Mexico. The company provides a variety of production services including content development, logistics, and film crew recruitment. VIEWR 1st Video Production specializes in creating commercials for local businesses to use in their advertising campaigns. VIEWR 1st Video Production aims to deliver high quality production through the latest production equipment and experienced crew. VIEWR 1st Video Production’s team of production professionals are well-known in the area for their outstanding commercial work.

Albuquerque’s Best Productions

Albuquerque’s Best Productions is a small production company established in 2005 that caters to local businesses and residents in Albuquerque, New Mexico and surrounding areas. Albuquerque’s Best Productions provides pre-to-post-production services for projects of various sizes and purposes. The company also provides tours of the production facility to local residents, businesses, and schools for a nominal fee. The owners of Albuquerque’s Best Production are former production assistants of some of the biggest production companies in the nation so they understand the production process from start to finish.

SPESHAL EFFEX

SPESHAL EFFEX is a trusted Albuquerque, New Mexico-based production company that provides superior production services to clients in Albuquerque and the surrounding areas. Established in 2018, the company is able to provide a wide variety of production services using its state-of-the-art production equipment. SPESHAL EFFEX serves local business owners, students, and individuals on small-to-large scale video projects. The company prides itself on being the number one choice for innovative special effects used in all of its videos.

Competitive Advantage

ABQ Reels Video Production will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

ABQ Reels Video Production will offer the unique value proposition to its clientele:

• The company is able to leverage the expertise of its leadership team to provide customers with the best possible production process from knowledgeable industry veterans and project management professionals.

Promotions Strategy

The promotions strategy for ABQ Reels Video Production is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure ABQ Reels Video Production maintains an active social media presence with regular updates and fun content to get customers excited about production.

Professional Associations and Networking

ABQ Reels Video Production will become a member of professional associations such as the American Production Company Association, Albuquerque Video Production Society, and the New Mexico Video Production Association. The leadership team will focus their networking efforts on expanding the company’s vendor and client network.

Print Advertising

ABQ Reels Video Production will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also send direct mailers to local businesses who are in the target market.

Website/SEO Marketing

ABQ Reels Video Production will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list all the services that ABQ Reels Video is able to provide. The website will also list information on the company’s events and client success stories.

The marketing director will also manage ABQ Reels Video’s website presence with SEO marketing tactics so that when someone types in a search engine “Albuquerque production company” or “video production near me”, ABQ Reels Video Production will be listed at the top of the search results.

The pricing of ABQ Reels Video Production will be moderate and on par with competitors so customers feel they receive value when purchasing the company’s production services.

Operations Plan

The following will be the operations plan for ABQ Reels Video Production.

Operation Functions:

• Mark Johnson will be the CEO and Production Manager of the company. He will oversee the production staff, production process, and the production equipment. Mark has spent the past year recruiting the following staff:
• Emily Martinez – Chief Operating Officer who will manage the budgeting, vendor and customer relationships, and day-to-day logistics.
• John Miller – Accountant/Bookkeeper will provide all accounting, tax payments, and monthly financial reporting.
• Steve Smith – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and outreach.

Milestones:

ABQ Reels Video Production will have the following milestones complete in the next six months.

12/1/2022 – Finalize lease on the facility

12/15/2022 – Finalize personnel and staff employment contracts for the ABQ Reels Video Production management team

1/1/2023 – Begin build-out of the facility, purchase equipment, and set up for production

1/15/2023 – Begin networking at industry events and implement the marketing plan

2/15/2032 – Finalize contracts for initial production assistants, sales personnel, and office staff

3/15/2023 – ABQ Reels Video Production officially opens for business and starts taking on projects

Financial Plan

Key revenue & costs.

The revenue drivers for ABQ Reels Video Production are the fees charged to customers in exchange for the company’s production services. When it comes to pricing, the studio will monitor production costs, average prices charged by competitors, and market demand to ensure its prices will generate a healthy profit margin.

The cost drivers will be the overhead costs required in order to staff a production company. The expenses will be the payroll cost, utilities, equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of minutes produced per month: 12,000
• Average fees per month: $36,000
• Overhead costs per year: $840,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Production Company Business Plan FAQs

What is a production company business plan.

A production company business plan is a plan to start and/or grow your production company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your production company business plan using our Production Company Business Plan Template here .

What are the Main Types of Production Companies?

There are a number of different kinds of music companies , some examples include: Feature Film Production, Commercial Production, Post Production, and Niche Production Company.

How Do You Get Funding for Your Production Company Business Plan?

Production companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a film production company  or a film production company business plan.

What are the Steps To Start a Production Company?

Starting a production company  can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Video Production Business Plan - The first step in starting a business is to create a detailed video production company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your production company . This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your production company  is in compliance with local laws.

3. Register Your Production Company   - Once you have chosen a legal structure, the next step is to register your production company  with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your production company , so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Production Company Equipment & Supplies - In order to start your production company , you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your production company . This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Production Company Business Plan Template

Written by Dave Lavinsky

Production Company Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their production companies.

If you’re unfamiliar with creating a production company business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a production company business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Production Company Business Plan?

A business plan provides a snapshot of your production company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Production Company

If you’re looking to start a production company or grow your existing production company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your production company to improve your chances of success. Your production company business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Production Companies

With regards to funding, the main sources of funding for a production company are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for production companies.

Finish Your Business Plan Today!

How to write a business plan for a production company.

If you want to start a production company or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your production company business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of production company you are running and the status. For example, are you a startup, do you have a production company that you would like to grow, or are you operating a chain of production companies?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the production industry.
• Discuss the type of production company you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of production company you are operating.

For example, your production company might specialize in one of the following types of production companies:

• Feature Film Production Company : this type of production company handles all of the necessities that go with producing a major film – hiring on-screen and off-screen talent, writers, musicians, location scouts, a team for pre-production, post-production, legal, etc.
• Commercial Production Company: this type of production company can produce stock footage, short corporate videos, training videos, and creative projects such as music videos and short films
• Post Production Company: this type of production company handles video editing, special effects, color correction, sound mixing, and editing to eventually produce the final video.
• Niche Production Company: this type of production company focuses on one specific niche that it has perfected. They often combine the best of animation, commercial, and post-production companies.

In addition to explaining the type of production company you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, the number of films with positive reviews, reaching X number of clients served, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the production industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the production industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your production company business plan:

• How big is the production industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your production company? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your production company business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, companies, filmmakers, studios.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of production company you operate. Clearly, small businesses would respond to different marketing promotions than filmmakers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other production companies.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes social media platforms, web developers, apps and even college or university students. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of clients do they serve?
• What type of production company are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide concierge services or customized packages for your clients?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a production company business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f production company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide video editing, music editing, pre-production, or post-production services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your production company. Document where your company is situated and mention how the site will impact your success. For example, is your production company located in New York or Los Angeles, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your production company marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Be part of filmmaker associations and networks
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your production company , including client communication and interaction, planning and producing production services, billing clients, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your production company to a new city.  

Management Team

To demonstrate your production company’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing production companies. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a production company or successfully running a small filmmaking company.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you book 5 films or videos per day, and/or offer production packages ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your production company, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a production company:

• Cost of equipment and production studio supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your studio location lease or a list of production services you plan to offer.  

Writing a business plan for your production company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the production industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful production company.  

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Other Helpful Business Plan Articles & Templates

Video Production

How to Start a Video Production Company (The Complete Guide)

Discover the steps to starting your own video production business. Find tips on equipment, client relations, and more in our comprehensive guide.

Table of Contents

People who make films and videos often want to be in charge of the projects they do. They can do this by creating their own video production companies. This way, they can make the movies they like and have more flexible work hours. If you're good at telling stories and making films, you might be able to start your own video production company . In this article, we'll show you how to start one and what these businesses do.

What Does a Video Production Company Do?

A video production company makes all sorts of videos, like movies, documentaries, TV shows, and music videos. Some companies are really good at making just one type of video. They work on every part of making a video, from planning and shooting to editing. Video production companies might have their own team to create their own stuff, or people might hire them to make videos for them.

How to start a video production company

Registering your company.

I won't spend a lot of time on this, but setting up your company is a really important thing you have to do. The process of officially making a company is different in each country, so it would be impossible (and probably very boring for you) for me to explain how it works in every country. But you can find that information with just one search on Google.

What I can tell you, though, is that registering your company is a good first step for your business. It helps you manage the money, like income and expenses, for your company. It also comes with benefits for handling debt and, heaven forbid, if your company goes bankrupt. Plus, having your own company name makes it easier for you to stand out from other companies. And once you've got the name, don't forget to officially register it as a trademark!

Find Your Niche

Decide what kinds of videos you want your company to make. Think about the styles and types of videos you like, know well, and can make well. Some examples are videos for weddings or special events, ads, indie films, or horror movies. When you have a clear idea of the kind of videos you want to make, it helps you choose the right projects. It can also bring in more customers because people often look for companies that are experts in the type of video they need. Once you get really good in your chosen area and your company grows, you can think about making other types of videos too.

Also check : Best Platform to Connect with Potential Clients

Create a Business Plan

Having a clear business plan is really important for success. It gives your business a direction right from the start and helps you stay on course as you begin. What's even more important is that this document gives you something to show to potential investors, advisors, and even clients right from the beginning of your business.

• Competitor Analysis : Your business plan should include research about your main competitors, what they sell, and what they're good and not so good at. This helps you make your products and services special in a market with lots of competition.
• Target Audience : Your business plan should also have research about the people you want to reach with your business. What do they like? Do they prefer long videos or short ones? Answering these questions helps you advertise to your audience in the best way.
• Setting business goals : A good business plan lays out goals for your business that you can measure. You can see how well you're doing as your company grows.
• Fundings : Your business plan should have an idea of how much money you'll need and how you'll get it. You might use your own savings, borrow money, or get investors to help fund your business.

Set Up a Social Media Accounts and Business Website

Make a business website or get someone to make it for you so that people can discover your company on the internet. Make the website easy to understand but full of helpful information, like how to get in touch with you, a little about your background, and some examples of what you do. As your business gets bigger, you can also think about adding things like blog posts, a list of projects you've done before, and pages for your team members.

Also, make sure your company is present on social media platforms like Facebook, Instagram, and Twitter. Social media can be like a showcase of your work, and it's a way to connect with possible customers and experts in your field. Make it easy for people to reach out to you through your company's social media accounts.

Build a Team

When you begin a video production company, you might be the only person working there. But it can be really helpful to know and work with freelance or contract videographers, editors, and producers. They can assist you in meeting your clients' requirements as your business grows. If you want to run a complete production company, you should be ready to hire people to handle different parts like planning, making the videos, editing, and getting them out to the audience. You might also want to bring in a certified public accountant to manage your finances and payroll. When it comes to creative folks like actors, writers, directors, camera experts, and the crew, you'll likely hire them for each project as needed.

Set Your Price

One of the trickiest things is figuring out how much to charge for your work. What's the right price for your clients? Well, I wish there was a simple answer I could give you.

A good way to decide on your price is to see what other businesses like yours are charging. Look at people who have similar experience and work in similar places, and that will give you a good idea of what to charge.

At the start, you might charge less than what companies expect to pay, and that's all part of gaining experience.

Simplify your prices to ease budgeting

When you're deciding on a price, it's important to be clear and keep your prices consistent. I don't mean you have to explain every detail of your prices to each client, but it's a good idea to put a set price for a whole project on your website, rather than charging by the hour.

While there might be some variations in prices, having a rough price for different packages you offer like "Facebook ad," "Brand Video," or "Wedding Video" makes it easier for people or companies to plan their budgets. It's a neat service to provide, and it could make more people want to hire you.

Offer monthly videos for companies

Here's another idea: you could offer a subscription service for companies. These days, it's becoming pretty normal for companies to make regular videos. Some companies need to share new videos every month or week.

To make it simpler for companies to hire you, you could create a subscription plan that includes, for example, 4 short Facebook ads for a fixed price.

Frequently Asked Questions - How to Start a Video Production Company

Do i need any prior experience to start a video production company.

While prior experience in filmmaking is beneficial, it's not mandatory. You can start by learning the basics and gaining practical knowledge as you go.

How do I create a business plan for my video production company?

Begin with a clear vision of your company's goals and services. Research your target audience and competition. Include financial projections and marketing strategies to outline your path to success.

What equipment do I need to start a video production company?

Basic equipment includes cameras, lighting, audio gear, and editing software. The specific gear you need will depend on the type of videos you plan to produce and your budget.

How should I price my video production services?

Pricing can vary based on factors like your experience, location, and the complexity of the project. Research competitors' rates and consider offering different packages to accommodate a range of clients.

What legal and financial considerations are important when starting a video production company?

You'll need to register your business, obtain necessary licenses, and consider liability insurance. Setting up a separate business bank account and keeping meticulous financial records is also crucial.

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Video Production Business Plan

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Michael's Video Service

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Michael’s Video Service uses the latest technology to provide video production services. This means that the services provided achieve a level of quality previously reserved for only the most expensive video production companies. 

Michael’s Video Service is a new company and as such, we will need to meet market acceptance. To that end, the company is working to determine trends in the industry, the needs of the customer, and how best to address the needs of the customer.   

Our services are geared for several markets, including television stations, companies, high schools, and families. We will initially target high schools with whom we can establish strategic alliances that will enable us to establish long term relationships with them. In our first year of operation, we believe we can capture 15 to 25% of the market, which translates into $100,000 – $130,000 in sales.

We believe that we can earn $149,000 in our first year, rising to $175,000 and $191,000 in our second and third years, respectively. Our market strategy will be to advertise and capitalize on the services that our competitors do not offer.

There are several companies with whom we will be competing. We have a competitive advantage, however, because our equipment is more aligned with the video production industry trends requiring digital technology, as opposed to analog devices.  

The company is seeking a loan in the amount of $300,000 which will be used to purchase the equipment and start-up expenses. The company’s revenue projections for the first three years are $149,000, $175,000, and $191,000, respectively. Michael’s Video Service expects to achieve profitability early on. 

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Legal Business Description

Michael’s Video Service was founded in May 1996 by Mr. Michael Morrison. Michael’s Video Service is a Limited Liability Company (LLC) with principal offices located in Denton, Ohio. 

2.1 Mission

Our mission is to become the leading freelance and video production company in state, utilizing the latest technology to shift market share from competitors to Michael’s Video Service. 

Michael’s Video Service is in business to cover events and special occasions on a freelance basis. What we will be providing is an alternative solution for video companies or out of town television stations. Instead of them sending a crew or taking time out of their busy schedules, they can hire us to do the filming for them. This gives them the opportunity to focus on their core competencies. 

We will attend any and every event that we will have to cover for our customer. Using our experience, we will find a strategic location from which we will film. Once the filming is complete, we will then deliver the tape to the customer.

Michael’s Video Service will contract video services to its target markets. Services are not only limited to the Denton, we are able to travel around the country. Our main goal is to contract our services to anyone who may need an event video taped.

3.1 Service Description

The operation begins with the customer contacting Michael’s Video Service with the intent of using our services. All the details of the event are gathered and all the relevant information pertaining the specific requirements, as well as the delivery of the tape. Thereafter, we attend the event and proceed to do the filming. Once the filming is completed, the next step is to deliver the tape to the customer.

3.2 Technology

Analog is the old technology and digital is the new. Analog communication systems involve the amplitude modulation of a radio signal. In other words, they transmit and receive information through a continuous flow of electromagnetic signals. An inherent weakness of the technology is that analog signals weaken over distances and require additional equipment to boost them as they travel.

Digital cameras are the future of television broadcasting as well as the future of consumer camcorders. The FCC has mandated that all television stations must transmit a digital signal to the homes of its viewers by 2002.

In keeping up with the trends in the industry, we plan to purchase the latest digital equipment on the market. We plan to use the following equipment:

• DLC Qualcomm 500
• Sanyo 2000 video equipment
• Sanyo 2000 wireless equipment

Strategy and Implementation Summary

We plan to initially market our products and services as an alternative solution for television networks and video companies.  These markets were selected because of their size, trends in technology, our experience with video production, our industry contacts, and an overall belief that they are most appropriate to initially target.

We aim to rapidly develop alliances with the major high schools to enable us to gain credibility as the best video production company. Our market strategy will be to advertise and capitalize on the products and services that our competitors do not have. 

4.1 Market Analysis Summary

We expect to compete as a freelance video production company in the broadcasting industry. Companies in the industry are involved in the creation and delivery of various types of programming to consumers. Much of that programming is recorded on film, tape, or disk, so that it can be seen or heard repeatedly by both new audiences and those that are familiar with it. Many of the events that are broadcast live are likely to be recorded, with some or all of such events to be rebroadcast at future times.

Within this national market, Michael’s Video Service will initially focus on supplying its services to the high school market market. We intend to be the only freelance video company in the city and state to offer our services to companies of any size. Our goal is to be on the freelance list for all the major television networks for news and sports coverage in the southeast region of the United States.

4.1.1 Market Segmentation

Our customer is defined as any individual or organization that has need for one of the services we provide. Our target customers are as follows.

4.1.2 Competition and Buying Patterns

Customers are expected to use our services based on traditional factors:

• Performance
• Flexibility

4.1.3 Distribution Strategy

4.1.4 Service Business Analysis

The major companies that compete in the market are:

• Synergy Productions
• Local Television Stations
• Video Production, Inc.
• Gene’s Video Productions
• Denton Video Service
• VIP Productions

All of our competitors specialize in one aspect of video production. We are a diversified company and we believe that there will be no down period for us. We are not seasonal based, our services are offered throughout the year. With our diversity, we will be able to attract the larger organizations that like to entrust one company to handle all of their affairs.

4.1.4.1 Possible Barriers to Entry

Michael’s Video Service will benefit from several significant barriers to entry which include:

• Strategic Alliances
• Experience in the field

4.1.5 Strategic Alliances

The company plans to form strategic alliances with clients who require a freelancer to cover various events for them. Michael’s Video Service will also develop strategic alliances with video production companies and work with them as a sub-contractor. 

4.1.6 Value Proposition

By using Michael’s Video Service to cover various events for them, companies will be able to save time. They can then use this time saved to focus on their core competencies and the things that they do best. We are in business to provide a service that is second to none. As such, we guarantee that our customers will receive first class service and a final product that is well worth the money invested. To that end, we guarantee a full refund in the event that a customer is not satisfied. At Michael’s Video Service, we take pride in our work and it is our aim to be the best at what we do. We will conduct our business in a professional manner from our methods and character to our standards and ethics.

4.2 Sales Forecast

The following table and chart show our planned sales.

4.2.1 Channels

Sales, Distribution, and Marketing Channels

In marketing our products and services, we will rely on a combination of the following channels:

• Direct approach
• Yellow pages
• Radio and television
• Word of mouth
• Trade shows

Alliances with video companies that have industry credibility, presence, and distribution are key to our strategy. In monitoring our services and market position, we will rely on feedback from customers with whom we have relationships. This will be done through direct sales. The message associated with our products and services is high quality for less money. Our promotional plan is diverse and will include a range of marketing communications.

4.2.2 Pricing Strategy

We plan to set our pricing based on market value. Our actual price will be based on whether our services are required on a daily or an hourly basis. It is anticipated that we will charge $300 per hour and $1,000 per day. For out of town travel, additional charges will be added for expenses.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The company’s management philosophy will be based on responsibility and mutual respect. Michael Video Services will maintain an environment and structure that will encourage productivity and respect for customers and fellow employees. Additionally, the environment will encourage employees to have fun by allowing creative independence and providing challenges that are realistic and rewarding.

Michael’s Video Service’s management team is highly experienced and qualified. The management team is lead by Mr. Michael Morisson.

Financial Plan investor-ready personnel plan .">

We are requesting a loan of $300,000. The funds will be used to purchase video equipment and to cover initial operating expenses. 

Payback Strategy

Our repayment for this loan will come from cash in excess of profits, paid monthly. The increase in profits generated by business from television stations will provide funds to repay the loan in 10 years.

6.1 Important Assumptions

The table below highlights some assumptions that are key to the success of the company.

6.2 Break-even Analysis

For our Break-even Analysis, we assume running costs of approximately $9,000 per month, which includes gas, phone, and an estimation of other running costs. Variable costs mostly include video tapes. The chart and table below show our break-even point.

6.3 Projected Profit and Loss

The table below provides the projected income statements for Michael’s Video Service. The company is basing its revenue projections on anticipated sales of services, initially to the television networks and video companies, then to other markets such as high school events and weddings.

6.4 Financial Risks and Contingencies

The company recognizes that it is subject to both market and industry risks. We believe our risks are as follows, and we are addressing each as indicated. We face all the risks associated with being a start-up company. We feel that we can overcome these with our experience in the industry and by quickly establishing desired relationships. The economy in south Ohio is based on the oil and gas industry, which is very unstable. Having seen the oil bust in the 1980’s and its effects on the economy, we have diversified our efforts and will be going after markets that will not be affected by fluctuations in the oil and gas industry.

6.5 Projected Cash Flow

The following chart and table present the cash flow assumptions for the company.

6.6 Projected Balance Sheet

Projected balance sheets are provided below.

6.7 Business Ratios

The following table presents important business ratios from the motion picture production industry, as determined by the Standard Industry Classification (SIC) Index code 7812, Motion Picture and Video Production.

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Here is a free business plan sample for a production company.

Have you been envisioning launching a production company but feel overwhelmed about where to start? Look no further.

In the content that follows, we will present to you a comprehensive sample business plan tailored for a production company.

As an aspiring entrepreneur, you're likely aware that a strategic business plan is crucial for achieving success. It serves as a roadmap, outlining your vision, objectives, and the tactics you'll employ to turn your production dreams into reality.

To streamline the planning process and get started on the right foot, you can utilize our production company business plan template. Our team of professionals is also on standby to provide a free review and refinement of your plan.

How to draft a great business plan for your production company?

A good business plan for a production company must cater to the unique aspects of media and entertainment production.

Initially, it is crucial to provide a comprehensive overview of the entertainment industry, including current statistics and emerging trends, as illustrated in our production company business plan template .

Your business plan should articulate your vision clearly, define your target audience (such as broadcasters, streaming platforms, or direct-to-consumer), and establish your company's unique selling proposition (USP) in the market (e.g., specializing in documentaries, indie films, or digital content).

Market analysis is a vital component. This includes a thorough examination of the competitive landscape, industry trends, and audience preferences and behaviors.

For a production company, it is imperative to detail the types of content you plan to produce. Describe your portfolio - feature films, series, documentaries, or digital shorts - and explain how they align with the interests and demands of your intended audience.

The operational plan should outline the logistics of your production company, including the location of your offices and production facilities, the equipment you will use, the process of hiring talent and crew, and your post-production workflow.

Quality of content, storytelling, production values, and adherence to industry standards are areas that should be emphasized in your plan.

Address your marketing and distribution strategy next. How will you promote your productions and secure distribution channels? Consider film festivals, online marketing, partnerships with distributors, and direct sales strategies.

Incorporating digital strategies, such as a professional website, social media engagement, and online content distribution, is also vital in the modern entertainment landscape.

The financial section is critical. It should encompass the initial investment, revenue projections, production and operational costs, and the point at which the company will become profitable.

In a production company, the cost of producing content can vary greatly, so precise financial planning and a thorough understanding of your cash flow are essential. For assistance, refer to our financial forecast for a production company .

Compared to other business plans, a production company's plan must address specific industry challenges such as intellectual property rights, project financing, and the unpredictability of audience reception.

A well-crafted business plan will not only help you clarify your strategy and vision but also attract investors or secure funding.

Investors and lenders are looking for a solid industry analysis, realistic financial projections, and a clear operational strategy for managing production projects.

By presenting a detailed and substantiated plan, you showcase your professionalism and dedication to the success of your production company.

To achieve these goals efficiently, you can utilize our production company business plan template .

A free example of business plan for a production company

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a production company .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The film and video production industry is a dynamic and evolving sector with significant economic impact.

Recent estimates value the global film and video market at over 100 billion dollars, with projections indicating continued growth driven by demand for diverse and high-quality content.

In the United States alone, there are over 6,000 production companies, contributing to an annual revenue of approximately 35 billion dollars for the industry.

These numbers underscore the integral role of production companies in entertainment, media, and American culture, as well as their substantial contribution to the economy.

The production industry is witnessing several key trends that are shaping its future.

Streaming services are experiencing unprecedented growth, leading to an increased demand for original content across various genres and formats. This has resulted in a surge of investment in film and series production.

Technological advancements such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) are opening new frontiers in storytelling and viewer engagement.

The rise of user-generated content and platforms like YouTube and TikTok are democratizing content creation, allowing independent creators to reach global audiences.

Additionally, there is a growing emphasis on diversity and representation in media, with audiences seeking content that reflects a broader spectrum of experiences and perspectives.

Environmental sustainability is also becoming a priority, with production companies adopting greener practices to reduce their carbon footprint.

These trends highlight the industry's adaptability and responsiveness to the evolving preferences and values of modern audiences.

Success Factors

Several factors contribute to the success of a production company.

First and foremost, the ability to produce compelling and engaging content is paramount. A production company that consistently delivers high-quality films or series can build a strong reputation and attract talent and investment.

Innovation in production techniques and embracing new technologies can set a company apart in a crowded and competitive market.

Strategic partnerships and collaborations with distributors, streaming platforms, and other production companies can expand reach and resources.

Understanding and catering to the target audience is crucial, as is the ability to effectively market and promote releases to maximize viewership.

Lastly, sound financial management, including budgeting and funding strategies, is essential for sustaining operations and funding new projects.

By focusing on these success factors, a production company can thrive in the fast-paced and ever-changing landscape of film and video production.

The Project

Project presentation.

Our production company project is designed to cater to the burgeoning demand for high-quality, original content in an era where streaming services and digital media consumption are on the rise. Situated in a creative hub with access to state-of-the-art facilities, our company will focus on producing a diverse range of content, including feature films, documentaries, series, and digital shorts, all crafted by talented filmmakers and storytellers.

We aim to create compelling narratives that resonate with audiences worldwide, emphasizing storytelling, character development, and production value.

Our production company is poised to become a beacon of innovation and creativity in the film and television industry, contributing to the cultural landscape by bringing unique and thought-provoking content to the screen.

Value Proposition

The value proposition of our production company lies in our commitment to creating engaging, entertaining, and meaningful content that stands out in a crowded marketplace. We offer a fresh perspective in storytelling, bringing to life stories that captivate and connect with audiences across different genres and formats.

Our dedication to artistic excellence and narrative innovation provides a platform for emerging and established talent to showcase their work, while also offering viewers a rich and diverse array of content.

We are committed to fostering a collaborative environment where creators can thrive, and our goal is to become a leading force in the entertainment industry, known for quality, originality, and impact.

Project Owner

The project owner is a seasoned producer with a keen eye for compelling stories and a track record of successful productions.

With a wealth of experience in the film and television industry, they bring a unique blend of creative vision and business acumen to the table. Their expertise in identifying market trends and nurturing talent is instrumental in steering the production company towards success.

Driven by a passion for storytelling and a commitment to excellence, the project owner is dedicated to creating content that not only entertains but also enriches the cultural dialogue. Their leadership is the cornerstone of the company, inspiring a team of creatives to produce work that makes a lasting impression on audiences and the industry alike.

The Market Study

Target market.

The target market for our production company encompasses several key demographics.

Firstly, we cater to independent filmmakers and content creators who require professional production services to bring their visions to life.

Additionally, we serve small to medium-sized businesses seeking to produce high-quality commercial and promotional content to enhance their marketing efforts.

Our services also attract digital marketing agencies looking for reliable partners to produce compelling video content for their clients' campaigns.

Lastly, we aim to collaborate with educational institutions and non-profits to produce informative and impactful videos that support their missions.

SWOT Analysis

Our SWOT analysis for the production company highlights several factors.

Strengths include a talented team with diverse production skills, state-of-the-art equipment, and a strong portfolio showcasing our versatility and quality.

Weaknesses may involve the high costs associated with maintaining cutting-edge technology and the need for continuous skill development in a rapidly evolving industry.

Opportunities are present in the growing demand for digital content, the potential for long-term partnerships, and the expansion into emerging markets such as virtual reality and 360-degree videos.

Threats could arise from intense competition in the production industry, rapid technological changes that may render current equipment obsolete, and the variability of project-based work.

Competitor Analysis

Our analysis of competitors within the production industry indicates a crowded marketplace.

Direct competitors include other production companies of similar size and scope, as well as larger studios with more extensive resources.

Freelance videographers and new entrants with disruptive technologies also contribute to the competitive landscape.

Our competitive advantages lie in our ability to deliver high-quality content tailored to client needs, our agility in adapting to new trends, and our commitment to customer service.

Understanding the strengths and weaknesses of our competitors is crucial for carving out a unique position in the market and for client acquisition and retention.

Competitive Advantages

Our production company's competitive edge is rooted in our dedication to storytelling excellence and technical prowess.

We offer a comprehensive suite of production services, from pre-production planning to post-production editing, ensuring a seamless experience for our clients.

Our investment in the latest production technology allows us to create visually stunning and engaging content that stands out in a crowded digital landscape.

Moreover, our personalized approach to client relationships fosters trust and loyalty, positioning us as a preferred partner for a wide range of video production needs.

You can also read our articles about: - how to start a production company: a complete guide - the customer segments of a production company - the competition study for a production company

The Strategy

Development plan.

Our three-year development plan for the production company is designed to establish us as a leader in the industry.

In the first year, we will concentrate on building a robust portfolio of high-quality film and television content, focusing on unique storytelling and diverse genres to capture a broad audience.

The second year will be geared towards expanding our distribution channels, including streaming services, international sales, and partnerships with established networks.

In the third year, we aim to diversify our production slate to include documentaries, animated features, and digital series, while also investing in emerging technologies to stay ahead of industry trends.

Throughout this period, we will prioritize innovation, collaboration, and excellence in every aspect of production to ensure we meet the evolving demands of viewers and stakeholders alike.

Business Model Canvas

The Business Model Canvas for our production company focuses on delivering compelling content to viewers who crave originality and quality.

Our value proposition lies in creating engaging narratives with high production values that resonate with both domestic and international markets.

We distribute our content through various platforms, utilizing key resources such as our creative talent, production equipment, and industry connections.

Key activities include content development, production, post-production, and distribution.

Our revenue streams are generated from licensing deals, syndication rights, direct sales to platforms, and ancillary markets, while our costs are associated with production budgets, marketing, and talent acquisition.

Access a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on building a strong brand presence and engaging with our target audience.

We plan to showcase our projects at industry events, film festivals, and through targeted advertising campaigns. Our strategy includes leveraging social media, creating buzz through trailers and teasers, and securing press coverage.

We will also form strategic partnerships with influencers and content creators to amplify our reach and tap into new audiences.

Additionally, we will engage with fans through interactive experiences and behind-the-scenes content to foster a loyal community around our productions.

Risk Policy

The risk policy for our production company is focused on mitigating risks associated with content production, financial investments, and market fluctuations.

We will implement thorough project vetting processes, budget controls, and adhere to industry best practices to manage production risks.

Financial risks will be managed through diversified investment strategies, careful project selection, and maintaining a healthy cash flow.

We will also stay attuned to market trends to adapt our content strategy accordingly and ensure we are meeting audience demands.

Insurance policies will be in place to cover any unforeseen production issues or liabilities.

Our goal is to produce high-quality content while safeguarding our investments and maintaining a stable financial foundation.

Why Our Project is Viable

We are committed to establishing a production company that stands out for its innovative content and storytelling prowess.

With a focus on quality, audience engagement, and strategic distribution, we believe our company is well-positioned to make a significant impact in the entertainment industry.

We are excited to bring fresh perspectives to screens worldwide and are confident in our ability to adapt and thrive in this dynamic field.

We are prepared to make the necessary adjustments to navigate the challenges ahead and are optimistic about the future success of our production company.

You can also read our articles about: - the Business Model Canvas of a production company - the marketing strategy for a production company

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a production company and our financial plan for a production company .

Initial expenses for our production company include investing in high-quality filming and editing equipment, securing a location for our studio, obtaining the necessary permits and licenses, hiring a skilled production crew, and investing in script development and intellectual property rights. Additionally, we will allocate funds for creating a strong brand identity and implementing strategic marketing initiatives to promote our services to potential clients.

Our revenue assumptions are based on a thorough market analysis of the demand for video production services, taking into account the increasing need for high-quality video content across various industries and platforms.

We anticipate a gradual increase in client projects, starting with local businesses and expanding our reach as our production company's reputation for excellence grows.

The projected income statement outlines expected revenues from our video production services, production costs (equipment, crew wages, location fees), and operating expenses (studio rent, marketing, administrative salaries, etc.).

This results in a forecasted net profit that is essential for assessing the long-term profitability of our production company.

The projected balance sheet reflects assets specific to our business, such as video equipment, studio infrastructure, and liabilities including loans and anticipated operational costs.

It provides a snapshot of the financial standing of our production company at the end of each fiscal period.

Our projected cash flow statement details the inflows and outflows of cash, enabling us to predict our financial needs at any point in time. This is crucial for maintaining a healthy cash balance and ensuring smooth operations.

The projected financing plan outlines the various sources of funding we intend to tap into to cover our initial capital requirements.

The working capital requirement for our production company will be diligently managed to ensure we have sufficient funds to support our day-to-day activities, such as equipment purchases, inventory management, and payroll.

The break-even analysis for our project will determine the volume of production services we need to provide to cover all our costs, including the initial investment, and to begin generating profits.

It will signal the point at which our business becomes financially sustainable.

Key performance indicators we will monitor include the profit margin on our production services, the current ratio to evaluate our ability to meet short-term liabilities, and the return on investment to gauge the efficiency of the capital we have invested in our production company.

These metrics will assist us in assessing the financial health and overall success of our video production venture.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a production company .

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Business Plan Template for Video Production

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Are you an entrepreneur or a video production company in the media and entertainment industry? If so, you know that having a solid business plan is crucial for success. With ClickUp's Business Plan Template for Video Production, you can outline your strategies, set objectives, and forecast your financial projections—all in one place!

This template is specifically designed to help you secure funding, attract investors, and guide the overall direction of your video production business. With ClickUp, you can:

• Plan and organize your marketing strategies, production processes, and distribution channels
• Track and manage your financials, including revenue streams, expenses, and profitability
• Collaborate with team members and stakeholders to ensure everyone is aligned towards your business goals

Don't let the complexities of the video production industry hold you back. Use ClickUp's Business Plan Template for Video Production to take your business to new heights. Get started today and make your vision a reality!

Business Plan Template for Video Production Benefits

A business plan template for video production can offer a range of benefits for entrepreneurs and video production companies in the media and entertainment industry. Some of these benefits include:

• Providing a clear roadmap for your video production business, outlining strategies and objectives
• Guiding decision-making and helping you stay focused on your goals
• Assisting in securing funding and attracting potential investors by showcasing your vision and financial projections
• Ensuring a comprehensive understanding of the market, competition, and target audience
• Facilitating effective project management and resource allocation for successful video production
• Helping you stay organized and accountable for the growth and success of your video production business.

Main Elements of Video Production Business Plan Template

When it comes to creating a comprehensive business plan for your video production company, ClickUp has you covered with its Business Plan Template for Video Production. Here are the key elements of this template:

• Custom Statuses: Keep track of your progress with statuses such as Complete, In Progress, Needs Revision, and To Do, ensuring that every aspect of your business plan is accounted for and easily managed.
• Custom Fields: Utilize important custom fields like Reference, Approved, and Section to organize and categorize information within your business plan, making it easier to navigate and update as needed.
• Custom Views: Access five different views including Topics, Status, Timeline, Business Plan, and Getting Started Guide to gain different perspectives on your video production business plan, ensuring a clear understanding of objectives, timelines, and progress.
• Collaboration: Collaborate seamlessly with your team on the business plan, assigning tasks, setting due dates, and monitoring progress using ClickUp's task management features.
• Documentation: Centralize all relevant documents, contracts, and financial projections within the template using ClickUp's Docs feature, ensuring that all essential information is easily accessible in one place.

With ClickUp's Business Plan Template for Video Production, you'll have the tools you need to create a well-structured and organized business plan that sets your video production company up for success.

How To Use Business Plan Template for Video Production

If you're in the video production industry and need to create a business plan, the Business Plan Template in ClickUp can help you get started. Follow these steps to effectively use the template:

1. Define your vision and goals

Start by determining your vision for your video production business. What do you want to achieve? What services do you want to offer? Set clear and measurable goals that align with your vision.

Use the Goals feature in ClickUp to create and track your business goals for your video production company.

2. Conduct market research

Before diving into your business plan, it's crucial to understand the market and your target audience. Research your competitors, industry trends, and customer preferences to gain insights that will guide your business decisions.

Use the Docs feature in ClickUp to compile your market research findings and create a comprehensive analysis.

3. Develop your marketing and sales strategy

A strong marketing and sales strategy is essential for the success of your video production business. Determine how you will reach and attract clients, and outline your pricing structure and sales tactics. Identify your unique selling proposition (USP) and highlight your competitive advantage.

Utilize the Board view in ClickUp to create a visual representation of your marketing and sales strategy, including different stages of client acquisition and conversion.

4. Outline your financial projections

Financial projections play a crucial role in your business plan, as they demonstrate the viability and profitability of your video production company. Estimate your revenue streams, production costs, overhead expenses, and expected profits. Consider factors such as equipment, personnel, and marketing costs.

Use the Table view in ClickUp to create a financial projection spreadsheet, including revenue forecasts, expense breakdowns, and cash flow analysis.

By following these steps and using the Business Plan Template in ClickUp, you can create a comprehensive and effective business plan for your video production company. Remember to regularly review and update your plan as your business evolves and new opportunities arise.

Get Started with ClickUp’s Business Plan Template for Video Production

Entrepreneurs or video production companies in the media and entertainment industry can use the Business Plan Template for Video Production in ClickUp to create a comprehensive plan that outlines their strategies, objectives, and financial projections.

To get started, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful video production business:

• Use the Topics View to brainstorm and organize different sections of your business plan
• The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
• The Timeline View will give you a visual representation of your business plan's timeline and milestones
• The Business Plan View will provide a comprehensive overview of your entire plan, including strategies, objectives, and financial projections
• The Getting Started Guide View will serve as a step-by-step guide to help you navigate through the template and complete each section
• Utilize the custom fields Reference, Approved, and Section to add additional information and categorize your business plan
• Update statuses and custom fields as you work through each section to keep team members informed of progress
• Monitor and analyze your business plan to ensure it aligns with your goals and attracts investors.
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How to Start a Production Company: A Complete 12-Step Guide

S tarting a production company can be incredibly daunting. There are so many business aspects that appear mundane and confusing to the typical creative starting a production company. But the truth is that laying down a proper foundation is essential for any new production company to grow and prosper. In this article, we outline twelve steps on how to start a production company in the modern age. Let’s dive in. 

How to start a production company 

1. research the market.

Getting started right away and shooting anything and everything possible might sound like a great idea when starting a production company. But before you shoot a single shot, it is important to do your market research. This is important for companies producing either independent films or commercial advertisements. 

When producing an independent film, research doesn't mean you must write a film according to what is popular. But rather understand and determine how the film you want to make can be positioned in the world of indie films, streaming, and top film festivals .

On the topic of the latter, researching film festivals can be the deciding factor that gets your film into film festivals. Here are a few tips on how to choose the right film festival. 

Starting a Production Company Through Film Festivals

If you are aiming to produce commercial work, research is just as, if not more important. Research the market in your specific area and determine how to position your company to fulfill the market needs of your area. 

Research also may involve reaching out and learning from others. Here are the founders of a small production company Dose of Society. They reached out to Gary Vaynerchuk, a well-known and successful entrepreneur, to ask him how to scale a small media company. 

How to start a production company  •  Meeting With Dose of Society

While the advice Gary Vaynerchuk gives them is valuable in and of itself, it is important for you to conduct your own research in your area. It is also important to research competing companies and take note of the services they are offering. Understanding what you’re up against will help you determine how to position and market your company.

Starting a film production company

2. determine your niche.

When starting a production company, you may find that a specific niche excites you the most. For indie film companies, this may be a certain genre such as horror or science-fiction. In commercial production, companies this may be a focus on weddings, restaurants, start-ups, or even gyms. 

Starting a film production company with niches

As the video states, it is important to follow your instincts when determining your niche rather than what others tell you is a great niche to pursue. When first learning how to start a production company, take a look at existing companies and understand what markets are saturated in your area. 

How to start a film production company with no money

3. name your company.

Naming a company can be incredibly fun, but often difficult. When naming your production company, definitely include your personality and have fun with it, but keep in mind a few guidelines. 

It is important to come up with a name that is memorable and easily searchable. It’s easy for company names to get lost in the minutiae of the internet. Utilizing a city name in your company name is a great way to help potential clients find your company more easily. Here is a great Ted talk that discusses how to come up with a great brand name.

How to name your production company  •  Brand Names

It is also important to make sure that your name is original and legally avoids copyright problems. Enter your possible company names into the National Business Register to check if your name is taken. 

How do you start a production company?

4. create a business plan.

One of the most important steps when creating a production company is creating a production company business plan . Without a business plan, starting a company may be easy, but growing it in a sustainable way will be incredibly difficult. 

Putting your business plan on paper will help you and your team gain a clear direction on the company with actionable steps. Here is some first hand advice on how to think about growing a production company.

How to start a production company and grow it

Perhaps most importantly, a business plan can be presented to potential investors, advisors, team members or clients to prove to them that there is a plan for the future of the company. When people are going to invest their money or time into a company, they will want to know that there is a plan behind the idea. 

5. Assemble a team and equipment

While it is always an option to start a company alone as a sole proprietor (we’ll get to that in the next section), working with friends is not only more fun, but it can increase your production value immensely. 

Being a one man or woman show can spread you thin and decrease the level of production on your projects. There will inevitably be projects that come up where you will need to find and hire a great film crew . A proper set will entail a few key positions. What positions are absolutely necessary? Here’s a video to give you a better idea. 

How Many Crew Members Do You Need?  •  Starting a film production company

This team will either be composed of freelancers, employees, or business partners. To determine which you will employ, refer to your business plan and finances to see what best suits your company.

Once you have your crew, using StudioBinder’s film crew list management software will help you stay organized and efficient when managing your crew.

In addition to a team, you will need equipment. When starting a production company, it is common to be on a very tight budget. Production lighting kits , mirrorless cameras , and camera lenses can get pricey. Here is a video that breaks down some essential equipment needs that won't completely break the bank.

How to Start a Production Company With Under $10,000: What Should You Buy?

Keeping your team and production organized is the difference between amauteuer productions and professional productions. Production softwares like StudioBinder’s production management software will help take your company to the next level. 

Related Posts

• A Complete Buying Guide to Camera Lenses →
• The Best Mirrorless Cameras for Filmmaking →
• Plan your productions with scheduling software →

Register a film production company

6. determine your type of company.

Types of businesses to register a film production company

To recap, here are your options as stated here by the U.S. Small Business Association where you can find more information:

1. Sole Proprietorship:

A sole proprietorship is easy to form and gives you complete control of your business. 

Sole proprietorships do not produce a separate business entity. This means your business assets and liabilities are not separate from your personal assets and liabilities. You can be held personally liable for the debts and obligations of the business. Still wondering what a sole proprietorship is? Check out the video below for more information.

What Is A Sole Proprietorship?  •  QuickBooks US

Sole proprietorships can be a good choice for low-risk businesses and owners who want to test their business idea before forming a more formal business.

2. Partnership:

Partnerships are the simplest structure for two or more people to own a business together. There are two common kinds of partnerships: limited partnerships (LP) and limited liability partnerships (LLP).

Limited partnerships have only one general partner with unlimited liability, and all other partners have limited liability.

Limited liability partnerships are similar to limited partnerships, but give limited liability to every owner.

Partnerships can be a good choice for businesses with multiple owners, professional groups (like attorneys), and groups who want to test their business idea before forming a more formal business.

3. LLC (Limited Liability Company)

An LLC lets you take advantage of the benefits of both the corporation and partnership business structures.

LLCs protect you from personal liability in most instances, your personal assets — like your vehicle, house, and savings accounts — won't be at risk in case your LLC faces bankruptcy or lawsuits. LLCs can also have a limited life in many states. 

These can be a good choice for medium- or higher-risk businesses, owners with significant personal assets they want to be protected, and owners who want to pay a lower tax rate than they would with a corporation.

LLC vs S-corp vs C-corp

4. c corp (corporation).

A corporation, sometimes called a C corp, is a legal entity that's separate from its owners. Corporations can make a profit, be taxed, and can be held legally liable.

Corporations offer the strongest protection to its owners from personal liability, but the cost to form a corporation is higher than other structures. Corporations also require more extensive record-keeping, operational processes, and reporting.

These can be a good choice for medium- or higher-risk businesses, businesses that need to raise money, and businesses that plan to "go public" or eventually be sold.

5. S Corp (Corporation)

An S corporation, sometimes called an S corp, is a special type of corporation that's designed to avoid the double taxation drawback of regular C corps. S corps allow profits, and some losses, to be passed through directly to owners' personal income without ever being subject to corporate tax rates.

S corps also have an independent life, just like C corps. If a shareholder leaves the company or sells his or her shares, the S corp can continue doing business relatively undisturbed.

These can be a good choice for a business that would otherwise be a C corp, but meet the criteria to file as an S corp.

How do I start a production company?

7. consult a lawyer or legal advisor.

Creating a production company legally can be complex. Consulting a legal advisor or lawyer will help ensure that you are taking the necessary steps in starting your company. Many people jump into starting a production company without laying the foundations. 

Here is a video with first hand experience explaining why this is such an important step for anyone starting a production company. 

5 Tips from Starting my own production company from scratch

There are many small business lawyers and entertainment lawyers who specialize in production services that can give great legal advice throughout the process. This step will help you avoid any costly problems in the future.

How to start your production company’s bookkeeping 

8. set up your bookkeeping.

Entertainment payroll, production insurance , and other expenses can get complicated and unorganized very fast. Consulting a CPA and setting up your bookkeeping right away will also help you avoid costly problems in the future as well as any legal ramifications for overlooked processes. This step will pay off when it's time to file your taxes, apply for a loan, or pay your employees.

How to start a production company website

9. establish an online presence.

Whether your production company produces independent films or commercial work, having an online presence is incredibly important. A website will enable you to showcase your work and allow clients or audiences to find you. 

In this day and age, it is a great idea to develop a social media presence as well. Instagram, Facebook, and YouTube are all places where trailers, commercials, and other video work can live and be discovered by clients or potential Hollywood players. 

How to create a production company portfolio

10. produce proof of concept projects.

Once you create a website and online presence, you will need to produce work that lives there. This gallery of work will obviously grow as you take on more client work, but initially you may have to shoot some proof of concept ideas that will help clients get a better idea of what your production company is capable of creating. 

StudioBinder's web series,  Making It , followed the entire proof of concept process from the script to the first day of shooting. Here's the first episode on how it all began.

Making It Ep. 1  • Watch Entire Series

When shooting independent films, sometimes creating a short film as a proof of concept for a feature film is a great way to get eyes on your project and potentially funding. 

11. Build a client network

Once the foundations of your company have been established, the next most important step is getting new clients. This is where you will actually see a return on your investment. Here are some fundamental tips for finding new clients for your production company. 

How to start your production company client network

The keys to building a client network is networking and delivering consistent, high quality work. Your initial clients will be your best allies in getting new clients, so maintaining a good relationship is essential.  

How to start a production company plan

12. plan for the future.

Planning for the future of your production company can be difficult in an industry that shifts and changes so often. In this day and age, technology progresses and changes at the blink of an eye. Keeping your focus on how the market is changing, what’s trending in the industry, and what new tech is emerging will help you steer your company like a ship in the right direction. 

Starting a production company is no easy feat by any means, but if you are passionate, persistent, and willing to put in the work it is absolutely achievable. Hopefully these tips bring you one step closer to executing your plan of starting your own production company. Remember there are endless resources online that will help you get started. 

• The Best Video Lighting Kits for Filmmakers →
• How to Master Lighting with 3-Point Lighting →
• Redefined Production Calendar for Easier Shoots →

A guide to creating your business plan

A key part of starting a production company is creating a business plan. And creating a business plan for your new production company can be daunting. Luckily, we’ve covered the fundamentals of how to create a production company business plan in our next article and even included a free template to lay out your business plan. 

Up Next: Creating a business plan →

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How to Write a Business Plan For a Video Production Company in 7 Steps

Whether you’re just starting your video company, or if you’re already established and looking for further funding, you might need to provide a video production business plan. But how to write a business plan?

This article will take you through the steps necessary to create your video production business plan, and also give you some pointers and guidance on the dos and donts, as well as important things to look out for when writing it.

First, let’s look at the various situations in which you might need a business plan for your video company :

• You’re just starting out and looking to create a business roadmap of what you plan to do.
• You’re just starting out and approaching banks (or other investors) looking for money.
• You’re already some years into running your video company , but you need extra funding for one reason or another.
• You’re a veteran video production company owner, but your core business is changing and you want a new business plan written to help find a path forwards.

Your situation might be one of the above, or any combination of them. Whatever your reason for wanting to create a video production business plan, this guide will help you.

How To Make A Video Production Business Plan

Like when you’re working on a video project, creating a business plan is rendered easier when you plan things out and do the work ahead of time. Preparation is everything .

Planning is a thorough exercise, with a lot of research, decision making and effort. I’ve written a number of business plans for different businesses, including for my video production company . These are the most effective methods that have worked for me.

According to oneplanner’s Video Production Business Plan guide , there are 10 stages to a business plan:

Start With The Executive Summary

So, your initial step is really to sit down and think about your overall plan. I recommend working from top down, where you’re able to have a general idea of what you would like to have, your priorities.

And then work towards figuring out the details surrounding the central idea.

The central idea in business plan terms is what’s called the Executive Summary . This essentially is your pitch as to why you want to have your video business in the first place.

It definitely helps to make it catchy, but more importantly, it has to reflect what you really intend to execute in your business .

It would be good to already identify what your niche market and expected kind of output would be, and who would essentially be your target market: local companies, network channels, online businesses , weddings for brides and so on.

It will also benefit you here to drill down deep and go into exactly who your market is. As we’ve explained lots of times here before, it’s not just ‘local companies.’ It’s:

• ‘pet store owners in the greater Los Angeles area.’ Or,
• ‘jewellery stores in New York state. Or
• ‘Fortune 500 companies in the UK.’

What especially helps is highlighting what could set you apart from what is already being offered among your competitors. This is important here.

By the way, before we go much further, when researching this article I found a great Video Production Business Plan Template , complete with example sections written out. Get that here .

Who Else Are The Players In Your Market?

Are you aware of who else is offering a similar service?

If they’re reasonably local, or covering the same area as you, the you can consider them a competitor if they’re offering at least one of the same services as you.

For example, let’s say you run Bob’s Awesome Video Production Company and you have your local area wrapped up for corporate videos for local businesses.

It’s a thriving market and you make a good living making promo videos for local businesses, as well as filming events and conferences, etc.

Would you like to learn how to get more video production clients? Click the image below to get your free, downloadable guide to getting more video clients and growing your video company!

If The Acme Video Company start working in the same area and targeting the same kind of local businesses as you for video work, then  you have a competitor.

So do this (especially when you’re just starting out and growing your company):

• Hop on over to your good friend, Mr Google (aka Big G).
• Type in your local area and then a keyword that describes what you do.
• For example, ‘los angeles video production’ or ‘ corporate video london.’
• Note down your competitors in a spreadsheet. It’s a good idea to create as much info on them as you can. Consider this your ‘little black book’ of sorts.

Naturally, the smaller your city, or the area in which you want to work, the less competitors you’ll have.

No need to write down every competitor for your business plan. Just choose 5 of your biggest competitors.

As you work to continually develop your business plan, you’ll want to dig in deeper on thee players in the market , and what kind of businesses they run.

Knowing this information can help you evaluate how to set yourself apart, as well as how to compete with them.

Make An Assessment Of Your Production Company

Where does your video business stand?

This is a useful question to ask if you’ve been in business for a few years before creating your business plan.

If it’s a new video business, then you can adapt the question to something like, “ What are my strengths and weaknesses ?”

To answer this question, you may want to work with a SWOT analysis . A SWOT analysis is literally an assessment of your current state of:

• Weaknesses,
• Opportunities for your business, and
• Threats that may affect your business.

Here’s a useful graphic courtesy of Finance New Mexico :

The discussion that goes into this should be a very objective one. It helps to analyze the general state of your industry .

The Strengths and Weaknesses focus on your potential video production company, while the Opportunities and Threats are an analysis outward. Don’t just look at personal strengths and weaknesses — look at the bigger picture.

While you go through this exercise, you may find what you can highlight (Strengths), how to improve (Weaknesses), what you can take advantage of (Opportunities), and what may stop your business from growth (Threats).

As from an effective part of a good business plan, this is also a great learning exercise for any business.

While this is a popular method, you also can look into other methods for analysis, like:

• the Boston Consulting Group Matrix ,
• the PEST model, and

These tools will help you drill down further into the true intent of your video production business.

Roll Out Plan

So now that you have a good idea of what kind of business you want, think further about how you intend to roll out your business, once you have started.

Like many businesses, in the beginning money can be a big issue. Clients come in at a trickle until you’re well known and start getting referrals, and Mr Taxman always wants his piece .

Do you want to start up with an office for your video production company, or do you intend to try to keep overhead as low as possible, by setting up in your garage?

Evaluating your location and set up is just one of the considerations you have to think of, as well as things like any employees that will be working with you.

Ultimately, you want to detail how the business works from Day 1 onwards. This is of course assuming that you continue your business for the short and long term .

Certainly, you can avoid the worst mistakes , like shutting down your business even before it starts. A good ‘roll out plan’ helps to prevent crazy scenarios like that.

How Do You See Your Finances?

Let’s talk about money. A video production business needs capital.

You don’t create things out of nowhere, and you can’t buy your necessary video production equipment with no cash. Management and anticipation of the cash flow is one thing. How to get the money is another. And you need to plan effectively for both.

With writing out how you intend your cash flow to be, this lets you see how money is going in and out of the business.

What does this look like?

• You make a projection of how you anticipate your money coming in, through video work, etc
• You identify the target frequency and amount of the video projects you work on,
• You describe how you’ll repay any debt you will be carrying, as agreed on, and
• How you intend to make payments.

This is another method to see if your video business model is really sustainable for the long term, and it gives you financial targets per period to stay afloat.

It’s about this time that mentioning an accountant is pretty important. So, consider it mentioned.

Also, get used to using a spreadsheet. You should know Excel inside out. It should become your new best friend, even if you pay an accounting to do the heavy lifting.

How Will You Go About Marketeting Your Video Business?

To augment your Financial plan, and further solidify the justification of how revenue and projects come in, think about how you want to market your video production business effectively .

A business is only as good as its network and its reputation. Let’s start with some questions like, how will you ensure that people, especially your target market, is aware of your new video production business?

If you have a good network already, it would be great to highlight that you are now open for business, and you are willing to create videos for them.

Some video production companies start with an ‘early bird’ rate, where clients can call for a project and get your awesome services at a discounted rate. This is sometimes a valid option when you’re just starting out and need to build your portfolio.

Remember, you are always promoting and marketing your business, through your projects and the relationships and network of people that you talk to, whether business or personal.

Your website and the marketing materials you produce are also key to your success.

You, and your team, are the initial walking advertisements for your video production business, so make a conscious effort to market your business in the most effective ways possible and leave no stone unturned in your efforts.

What Do Your Daily Management Activities And Operations Look Like?

Ultimately, planning the day-to-day events also need an initial plan. How you plan to run the daily operations of your video business helps you solidify both your finances and your marketing . Which, as we already mentioned, are integral parts of your business plan.

Some things to ask yourself:

• Are you going to set aside fixed hours a day building your network?
• Do you intend to work with an accountant to ensure that your accounts and expenses are being tracked regularly?
• Are you going to be outsourcing some of the services you offer?
• Are you going to be renting cameras and other equipment?
• Will you be taking on a permanent staff for your videos, or will you just get your regular specialists on a per project basis?

It definitely is essential to know these things, which are closely linked to the other parts of your business plan.

How To Write A Business Plan — A Conclusion

None of the parts of your video production business plan work in isolation. In fact, they are co-dependent on each other. Your business plan (and your business ) will suffer from a lot of handicaps when you haven’t drilled down to the specifics.

I have walked you through the high level of the Executive Summary, down to the everyday plan. In between, we’ve covered managing your marketing and understand what assets you currently have, as well as figuring out how your finances relate to everything else in your business.

With these initially outlined, take more time to review everything again. Get an opinion from a trusted friend or colleague, especially if they have business experience.

Is everything finely tuned and on-point? If not, make a few tweaks here and there to make this business plan a well oiled machine. A great business plan should be part thrilling story and part selling machine. It should be intriguing and entertain the reader to a degree, but be a selling machine (selling you and your business) that really knows its numbers effectively.

Once you have finished, you are ready to discuss your video production business plan with banks, potential investors, etc!

But writing a great business plan is only part of the battle. How you must prepare for any questions that they may ask to clarify further what you have created.

I hope this article has shown you how to write a business plan.

Wishing you the best for setting up your new business, and I look forward to seeing your success! 🙂

Have you written a business plan before ? Have you got funding after presenting a bank, or other funding source, with a business plan for your video company ? Let us know in the comments just below here.

The Best of Filmmaking & Video Production September 2017

How To Use Trello for Video Production Project Management

Matt Crawford

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Awesome, great explanation!

Thanks, man.

Thanks for sharing this article. Writing a business plan for video production is a bit hard. This article is a big help for me. I’ll follow what you said here to do it faster and easier.

Absolutely! Thanks for commenting!

This is a great article! I’m a filmmaker myself and I’ve been trying to write a business plan for years. This is a great starting point.

Thanks, Mitchell.

Best of luck, Mitchell!

Great post! As a video production company owner, I found step 5 to be the most helpful in outlining the financial projections for my business. It’s important to have a clear understanding of the costs associated with starting and running a video production company in order to create a realistic financial plan. I will definitely be using this step as a guide in creating my business plan. Thanks for sharing!

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Must-Have Media Company Business Plan Templates with Samples and Examples

Falak Chandna

Introducing the all-inclusive media company business plan template, thoughtfully designed to provide you with both a solid foundation and inspirational samples and examples. In today's rapidly evolving media landscape, a well-structured business plan is the compass that will guide your company to success. Whether you're seeking funding, outlining your growth strategies, or defining your unique value proposition, this template has got you covered. We understand the overwhelming challenges and opportunities in the media industry, and our aim is to help you craft a compelling narrative that showcases your vision and attracts the right stakeholders. Let's embark on this transformative journey together, empowering your media company to flourish and make a lasting impact in the world of media and entertainment.

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It is a strategic framework designed to analyze and optimize the business model of a Digital Media and entertainment company. It incorporates key components such as Customer Segments (CP), Value Propositions (VP), Customer Relationships (CR), Revenue Streams (RS), Key Resources (KR), Key Activities (KA), Key Partnerships (KP), Cost Structure (CS), and Sales Channels (SC). By utilizing this canvas, media and entertainment companies can identify their target audience, tailor their value offerings, enhance customer relationships, diversify revenue streams, leverage essential resources, form strategic partnerships, manage costs efficiently, and optimize sales channels.

Over To You

The media company business plan templates present a powerful and indispensable resource for aspiring entrepreneurs and established businesses in the media industry. Using our B usiness Plan  PPT Sets, you can gain a clear understanding of the essential components required to create a robust and compelling business plan. These templates cover critical aspects such as market analysis, competitive positioning, target audience identification, revenue generation strategies, and operational planning. As you embark on your media venture, these business plan templates will serve as your roadmap, guiding you toward achieving your goals and making a significant impact in the vibrant and ever-evolving world of media and entertainment. Embrace this invaluable tool, and let your media company flourish with confidence and innovation.

Frequently Asked Questions on Business Plan

How do i write a business plan for a media company.

Writing a business plan for a media company requires a structured approach and careful consideration of various elements. Start by conducting thorough market research to understand the media industry's current trends and opportunities. Define your company's vision, mission, and objectives, as well as your unique value proposition. Identify your target audience and outline your products or services. Include details about your marketing and sales strategies, competitive analysis, and financial projections. Additionally, highlight the key team members and their roles in the company. Be sure to review and revise the plan regularly to keep it updated and aligned with your evolving business needs.

What is the business description of a media company?

The business description of a media company provides an overview of the company's nature, goals, and offerings. It typically includes information about the company's history, its mission and vision, the types of media services or products it provides, and its target market. The business description should also highlight the company's unique value proposition, which sets it apart from competitors. Additionally, it may mention the company's achievements, key milestones, and any notable partnerships or affiliations.

What are media business models?

Media business models are strategies and frameworks used by media companies to generate revenue. These models include advertising-based, subscription-based, pay-per-view, freemium, licensing and syndication, affiliate marketing, and content creation and distribution models. Companies often use a mix of these approaches to diversify their income streams and adapt to industry changes.

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Film and Video Production Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Media Sector

Are you about starting a film and video production company ? If YES, here is a complete sample film and video production business plan template & feasibility study you can use for FREE .

If you have ever come across a movie buff, chances are that you will notice the way at which they are able to analyze a movie for expertise or mediocrity. The truth is that these folks can tell when a movie has been well produced. This is one of the reasons why those who are at the helms of affair in the movie production business try their best to churn out quality stuff.

Starting a film and video production company is one of the best things that may happen to you. This is because of the promising nature of the trade. As a matter of fact millionaires are being made every time in the movie production world. Good news still remains that there are newbies every now and then.

A Sample Film and Video Production Business Plan Template

1. industry overview.

We can hardly talk about the film and video production industry without mentioning big players in the industry such as 21 st Century Fox, Time Warner, NBC Universal, The Walt Disney Company and Viacom Inc. et al. These are companies that truly define the trends in the industry.

Basically, film and video production industry is an industry that is responsible for producing and distributing motion pictures and videos. This industry does not include third-party providers such as distributors and disc manufacturers, as well as products, such as television shows and made-for-television movies, aimed specifically toward television et al.

Despite the fact that film and video production business can be expensive to run, the business is indeed a thriving business that has loads of players making huge profits from the industry. One thing is certain, if a film and video production company can successfully produce a major hit movie or musical video; it won’t be too long before video recording contracts come calling from all over the united states and beyond.

Players in the Film and Video Production industry struggled with mounting film production costs and of course the decline in theater/cinema attendance.

It is now common in recent times to find the average movie producers increasingly investing in high – end special effects hence they choose to shift their focus toward generating high ticket sales as against increasing the number of dramas and comedies, which usually generate comparatively lower revenue.

The industry is exploring now maximizing new distribution channels to continue to increase revenue generation so as to break even after spending huge sum of money to produce a movie.

Any entrepreneur who intends to start a film and video production company must be ready to pull enough cash to be able to acquire expensive film and video production gears, for location shooting equipment and professional movie editing software amongst many other expenses associated with movie production.

In other to cut cost especially when starting out, movie producers often rent shooting equipment for a fraction of its cost, which has helped limit the massive capital expenditures that would otherwise be necessary to produce major films.

For instance, in 2015 alone, for every dollar spent on labor, movie producers incur an estimated $0.22 in capital expenditures. In the last five years, capital intensity has remained fairly constant.

The Film and Video Production industry still depend on experts(highly skilled workers and artists) in all stages of the production process, and highly talented and hardworking employees are required for planning, shooting, editing and distributing films.

The Film and Video Production industry is indeed witnessing a steady growth over the years- especially in countries such as the United States, Nigeria, india and China et al. Though for some underdeveloped countries where piracy is still on rampage, the growth is a bit redundant.

Statistics has it that the Film and Video Production industry in the United States of America, is worth $34bn, with an estimated growth rate of 0.7 percent. There are about 6,527 registered and licensed film and video production companies in the United States and they are responsible for employing about 63,228 people.

One good thing about starting a film and video production business is that even if you decided to start it in the United States of America, your market would not be restricted to business opportunities in the U.S.; the world will be your target market.

Many thanks to the internet that has made the world a global village. All you need to do is to strategically position your film and video production brand on the internet and you will be amazed at the rate people will be calling you from all parts of the world.

2. Executive Summary

Film production is one art that requires a ton of skills. This is so that nothing short of the best is produced. Moonlight™ Film and Video Production Company is a one stop and standard film and video production company that is fully equipped with the latest technology in the film and video production industry.

Our film and video production studio will be located in the heart of Inglewood, Los Angeles – California, U.S and we are positioned to work for a wide range of client ranging from individual clients to corporate organizations, national clients to international clients and players in the Hollywood industry et al.

Moonlight™ Film and Video Production Company will engage in all aspect of business services synonymous to standard organization operating in the film and video production industry.

Our business goal is to work towards becoming one of the leading film and video production brand in the whole of Los Angeles and in the nearest future compete with the leaders in the industry not only in the United States but also in the global stage.

We are not ignorant of the fact that building a standard and world class film and video production company from the scratch requires huge capital base- essentially for the purchase of world – class and latest film and video production equipment; which is why we have perfect plans for steady flow of cash from our business partners with interest in our line of business.

We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

We will ensure that all our employees are selected from a pool of talented and highly creative people with eyes for good movies in and around Los Angeles – California (with bias from Hollywood) and also from any part of the United States.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with other players in the United States and throughout the globe.

At Moonlight™ Film and Video Production Company our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely and of course producing movies and videos that can compete with the best in the world. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Moonlight™ Film and Video Production Company is owned majorly by Macqueen Reeves and other partners. Macqueen Reeves is a certified and licensed film producer, he graduated from New York Film Academy and he has well over 15 years hand on experience in the film and video production industry working for leading film and video producing companies in Hollywood prior to starting his own film and video production company.

He will build the business alongside other experienced partners who have successfully carved a niche for themselves in the industry.

3. Our Products and Services

We do not want to leave any stone unturned when it comes to producing the best products and services. So, Moonlight™ Film and Video Production Company is going to offer a variety of services within the scope of the film and video production industry in the United States of America.

Our intention of starting our film and video production business in Inglewood – Los Angele is to make profits from the film and video industry and we will do all that is permitted by the law in the US to achieve our aim and business goals. Our business offering are listed below;

• Action and adventure films
• Comedy films
• Drama films
• Thriller/suspense films
• Musical Videos
• Documentaries
• Other films (Commercials and Advertisement et al)
• Creating a timeline of production for film and video and ensuring that timelines are met
• Seeking financing for film and video productions
• Producing film and video programming
• Publicizing film and video productions
• Distributing film and video (if the company is also involved in all of the above)
• Film and Video Production Merchandize (Sale of Film and Video Production Equipment)
• Film and Video Production Consultancy and Advisory Services

4. Our Mission and Vision Statement

• Our vision is to build a standard and world – class film and video production business that can favorably compete with leaders in the industry.
• Our mission is to build a world class and well equipped film and video production company that will produce standard movies that can be generally accepted in all parts of the world; we want to build a film and video production brand that can work for clients not only in the United States of America and Canada, but in all parts of the world.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Moonlight™ Film and Video Production Company will build a solid business structure that can support the growth of our film and video production business.

We will ensure that we hire competent hands to help us build the business of our dream. The fact that we want to become one of the leading film and video production brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Moonlight™ Film and Video Production Company;

• Chief Executive Officer

Entertainment Lawyer/Legal Secretary

Studio Manager

Film Producer

Recording Engineer

Admin and HR Manager

Marketing and Sales Executive

Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for drawing up contracts and other legal documents for the company
• Welcomes guests and clients by greeting them in person or on the telephone; answering or directing inquiries.
• Produces information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics; coordinating case preparation.
• Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Responsible for managing every activities that goes on in the studio
• Responsible for managing the company’s video editing department
• Handle any other responsibility as assigned by the Chief Executive Officer
• Responsible for developing concept and producing movies from start to finish
• Responsible for choosing the right locations to shoot a movie
• Works with the accountant and other stakeholders in the company to draw – up a budget for any movie project
• Responsible for handle any picture and sound related job for the company; helps achieve certain specific sounds or feelings to portray through that matches with the movie (especially for soundtracks).
• Responsible for handling all aspect of video shooting on locations
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of film shooting and studio equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Facilitates and coordinates strategic sessions.
• Works directly with clients in a non-advising capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Oversees the smooth running of the daily office activities.
• Once the movie is ready, then the marketing team will go out to market and promote the album
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies business opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of music projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients, cinema operators and movie distributors
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives Visitors/clients on behalf of the organization
• Receives parcels/documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distribute mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

Moonlight™ Film and Video Production Company engaged the services of a core professional in the area of film and video production consulting and business structuring to assist the organization in building a standard and world – class film and video production company that can favorably compete with other leading film and video production brands in the United States of America.

Part of what the business consultant did was to work with the management of the company in conducting a comprehensive SWOT analysis for Moonlight™ Film and Video Production Company. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Moonlight™ Film and Video Production Company;

Our core strength lies in the power of our team and the latest film and video production equipment that we have. We have a team that can go all the way to give our clients value for their money; a team that can produce world class movies that can favorable compete with movies produced by leaders in the industry.

We are well positioned in the heart of Inglewood, Los Angeles and we know we will attract loads of clients from the first day we open our film and video production company for business.

As a new film and video production company based in Los Angeles – the headquarter of film production in the world, it might take some time for our organization to break into the market and attract some well – established artist and bigger corporations and investors; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into the promotion our business the way we would want to.

• Opportunities:

The opportunities in the film and video production industry is massive especially in a place like Los Angeles – California where we have Hollywood, and we are ready to take advantage of any opportunity that comes our way.

We like other brands in the industry, have our own fair share of threats. Hence, technology and the internet which of course is a major tool for the advancement and gains achieved in the film and video production industry can also poses a threat to the industry.

The truth is that with the advancement of technology, it is now easier for individuals to produce home videos and musical videos without the help of professional film and video production companies. So also, just like any other business, one of the major threats that we are likely going to face is economic downturn.

It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new film and video production company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

Online video is one major trend in the film and video production industry. Recent statistics from Comscore show that on an average day in 2011, over 100 million Americans viewed online video content. This represents growth of 43 percent over the previous year.

Well over 43.5 billion videos were streamed in December 2011 alone; a 44 percent increase over the previous year. This growth shows no signs of dwindling, as people increase the absolute number of videos they watch, in addition to viewing longer form content on leading video sites such as Netflix and Hulu.

Entrepreneurs that are venturing into the film and video production industry are coming in with creativity and good business skills. The fact that it is highly competitive in the industry does not in a way stop some film and video production companies from declaring profits year in year out.

Another known trend in the film and video production industry is that most film and video production companies are trying as much as possible to recreate themselves on a regular basis and also to be on top of their game.

8. Our Target Market

When it comes to film and video production business, there are no exemptions to who you can market your services products to especially finished movies. Your movies can be market to adults, children, teenagers, corporate organization, government and everyone who can afford to purchase a movie et al.

Over and above, our target market as a film and video production company cuts across people of different class and people from all walks of life and corporate organizations. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know will need our products and services.

We have conducted our market research and survey and we will ensure that our film and video production company attracts the kind of artists and clients we would love to work with. Below is a list of the people and organizations that we have specifically market our services to;

• Advertising Agencies
• Corporate Organizations (Branding and Advertising Agencies et al)
• Teenagers, Adults and Children
• TV stations

Our Competitive Advantage

We are mindful of the fact that there are stiffer competition in the film and video production industry in the United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing.

Moonlight™ Film and Video Production Company might be a new entrant into the film and video production industry in the United States of America, but our competitive advantage lies in the power of our team and the latest film and video production equipment that we have.

We have a team that can go all the way to give our clients value for their money; a team that can produce world class movies that can favorable compete with movies produced by leaders in the industry.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups film and video production companies) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Moonlight™ Film and Video Production Company is established with the aim of maximizing profits in the film and video production industry and we are going to go all the way to ensure that we do all it takes to attract our target market.

Moonlight™ Film and Video Production Company will generate income by offering the following services and products;

10. Sales Forecast

One thing is certain when it comes to movies and documentaries; they never dies and the demand for good movies and documentaries will continue to grow. This goes to show that any film and video production company that is known to always produce good movies will continue to attract talented artists, corporate organizations and clients and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Los Angeles California and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond Los Angeles – California to other cities in the U.S. and even the global market.

We have been able to critically examine the film and video production market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Los Angeles – CA.

Below is the sales projection for Moonlight™ Film and Video Production Company, it is based on the location of our business and other factors as it relates to film and video production start – ups in the United States;

• First Year-: $1M
• Second Year-: $1.75M
• Third Year-: $2.5M

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited based on their vast experience in the film and video production industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our excellent movies and videos speaks for us in the market place; we want to build a standard and well equipped film and video production company that will leverage on word of mouth advertisement from satisfied clients/artists.

Our business goal is to build Moonlight™ Film and Video Production Company business to become one of the leading choice in the whole of Los Angeles – California which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well.

Moonlight™ Film and Video Production Company is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to organizations and key stake holders in the film and video industry (movie distributors and cinema operators) in Los Angeles and other parts of the U.S.
• Advertise our business in relevant entertainment magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local film festivals, expos, seminars, and concerts et al
• Create different packages for different category of clients in order to work with their budgets and still produce top notch videos or movies for them
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We are aware that there isn’t any business that despises new clients. This the reason why we have been able to work with brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the film and video production industry by storm which is why we have made provisions for effective publicity and advertisement of our recording studio company. Below are the platforms we intend to leverage on to promote and advertise Moonlight™ Film and Video Production Company;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows and radio programs
• Maximize our official website to promote our business
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (music online forums) to promote our business.
• Offer Pro Bono services as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – CA
• Brand all our official cars/buses and ensure that our trademark label is boldly printed in all our movies and videos (DVDs) et al

12. Our Pricing Strategy

At Moonlight™ Film and Video Production Company we will keep our fees and prices of videos a little below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small social enterprises who engage our services to help to produce movies or short videos especially for advert purposes.

• Payment Options

At Moonlight™ Film and Video Production Company, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

The cost of setting up film and video production business can be quite expensive especially if you are all out to start a standard film and video production company. Aside from the money required to purchase the latest film recording and production equipment, you would also need a huge cash base to be able to attract and pay well established film actors to act in your movies.

Essentially, this is the area we are looking towards spending our start – up capital on;

• The Total Fee for incorporating the Business in Los Angeles, California – $750.
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility with enough space for standard movie production studio in a business district 6 months (Re – Construction of the facility inclusive) – $200,000.
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $2,000
• The cost for equipping the movie production studio with the required video gears – $150,000
• The Cost of Launching our official Website – $600
• Budget for paying at least 5 employees for 3 months and utility bills – $100,000
• Budget for paying actors and taking care of logistics in movie locations – $500,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous – $20,000

Going by the report from the research and feasibility studies, we will need about $1 million to set up a medium scale but standard film and video production company in the United States of America. Here are some of the key film and video production equipment and gear that we would need to set up our film and video production company;

• Standard Video Cameras
• Camera lights/Three-Point Lighting Kit
• Shotgun Mic with boom pole accessories
• Audio (XLR) Cables
• Wireless Microphone
• Lenses: Wide Angle, Clear “Protective” Lens, Polarizer, Zoom Lens, Macros, etc.
• Light Reflector
• DSLR Shoulder Mount Rig
• Video Editing Software and Video Editing Computer (MacBook Pro Laptop / Apple MacBook Pro Laptop)
• External Hard Drive
• Digital video workstation

Generating Funding/Startup Capital for Moonlight™ Film and Video Production Company

Moonlight™ Film and Video Production Company is going to start as a partnership business that will be owned and managed by Macqueen Reeves and his business partners. They are the financial of the business, but may likely welcome other partners later, which is why they have decided to restrict the sourcing of his start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $500,000 (Personal savings plus funds from business partners) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Moonlight™ Film and Video Production Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to ensure that every movie that we produce is a hit back to back and it appeals to the needs of the society we intend selling the movies

Moonlight™ Film and Video Production Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Renting of Office Facility: Completed
• Setting Up Of The Recording Studio: In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed studio / musical gadgets, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry: In Progress

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• Business Templates
• Sample Plans

FREE 8+ Production Company Business Plan Samples in MS Word | Google Docs | Apple Pages | PDF

A production company is in charge of planning and filming a particular production or media program. Production firms, in a nutshell, create, promote, and distribute films, digital commercials, and television shows. A production firm, unlike many other businesses, does not run on a continuous income stream; instead, it operates on continuous investments . The profits they make from the productions they do are their only source of income. As a result, if you want your production firm to be successful and profitable in the long run, you’ll need a sound plan. You’ve come to the right place! In this article, we provide you with free and ready-to-use samples of Production Company Business Plan in PDF and DOC formats that you could use for your firm. Keep on reading to find out more!

Production Company Business Plan

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A business plan for a production company can be used to raise financing, create a roadmap, or change direction and figure out the next stages. One of the goals of any business plan is to convince investors or a bank why they should invest in the company. It implies you’ll need this production company business plan to show that you’ll generate money. A business plan is used to assist in the management of an organization by establishing goals, how they will be accomplished, and when they will be achieved. Investors, partners, workers, and management will use your company plan as a benchmark against which to measure development.

A detailed study of asset and capital needs is required when writing a production professional production firm business plan. A Production Company Business Template may help you create the structure you’ll need to guarantee you have a well-written, well-researched strategy on hand. To do so, you can choose one of our excellent templates listed above. If you want to write it yourself, follow these steps below to guide you:

This is the first and most important step in establishing a film company . First and foremost, you must conduct extensive study on the film business and determine which field you will use your abilities to get the best outcomes. Look into the local film firms in your region to discover what they’re up to and how they’re doing things. Pay close attention to what they’re doing well and what they’re not doing well. This will assist you in identifying areas of the industry where you may get a competitive advantage.

A mission statement explains why your company exists. It’s not just about what you do or what you sell; it’s about why you do it. Inspiring and emotive mission statements are essential. They should be rallying cries around which your company’s heart and soul revolve. Less is more in every aspect of your strategy. Your mission statement epitomizes this sentiment. Consider what inspires you, what events and circumstances led to the establishment of your company, the problems you tackle, the larger societal concerns you care about, and so on.

Managing a film firm will necessitate financial resources. You must be able to identify a potential source of funding for your film firm. The majority of filmmakers obtain funding for their film company through credit card cash advances; some obtain funding from family, friends, and partners. If you wish to raise funds from potential investors or a bank, you’ll need to produce a solid business plan for your production company.

Your marketing strategy or plan can be the difference between selling so much that your firm expands rapidly or obtaining no business at all. This portion of your business plan may also be used to emphasize your strengths and what sets you apart from the competitors. Make sure to illustrate what you’ve previously done, what you want to accomplish with your current resources, and what you hope to achieve as a consequence of your efforts.

A production company, house, studio, or team is a corporation that offers the physical foundation for works in the domains of performing arts, new media art, cinema, television, radio, comics, interactive arts, video games, websites, music, and video.

A studio makes films for the general audience, whereas production companies assist other businesses in creating the material they want. Studios, on the whole, are substantially larger and frequently adopt a corporate economic model.

Producers plan and organize different parts of film production, such as selecting the script, organizing writing, directing, and editing, and securing finance, whether they are hired by a production firm or working independently.

Overall, a solid business plan not only assists your production company in focusing on the particular procedures required to see their company ideas through to completion, but it also assists them in achieving short and long-term goals. To help you get started, download our easily customizable and comprehensive Production Company Business Plan samples today!

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