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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

businesswoman-speaking-from-a-podium-to-an-audience-in-a-conference-room-how-to-give-a-good-presentation

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

  • Don’t place blocks of small text on a single slide
  • Use a minimalistic background instead of a busy one
  • Ensure text stands out against the background color
  • Only use high-resolution photos
  • Maintain a consistent font style and size throughout the presentation
  • Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love , and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Group-of-a-business-people-having-meeting-in-a-conference-room-how-to-give-a-good-presentation

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

  • Speak with open arms and avoid crossing them
  • Keep a reasonable pace and try not to stand still
  • Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

  • Use a quote from a well-known and likable influential person 
  • Ask a rhetorical question to create intrigue
  • Start with an anecdote to add context to your talk 
  • Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Woman-presenting-charts-and-data-to-work-team-how-to-give-a-good-presentation

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to write a speech that your audience remembers

6 presentation skills and how to improve them, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, how to make a presentation interactive and exciting, your guide to what storytelling is and how to be a good storyteller, reading the room gives you an edge — no matter who you're talking to, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, how to disagree at work without being obnoxious, the importance of good speech: 5 tips to be more articulate, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

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presentation

Definition of presentation

  • fairing [ British ]
  • freebee
  • largess

Examples of presentation in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'presentation.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

15th century, in the meaning defined at sense 1a

Phrases Containing presentation

  • breech presentation

Dictionary Entries Near presentation

present arms

presentation copy

Cite this Entry

“Presentation.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/presentation. Accessed 8 Sep. 2024.

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Kids definition of presentation, medical definition, medical definition of presentation, more from merriam-webster on presentation.

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Meaning of presentation in English

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presentation noun ( EVENT )

  • talk She will give a talk on keeping kids safe on the internet.
  • lecture The lecture is entitled "War and the Modern American Presidency".
  • presentation We were given a presentation of progress made to date.
  • speech You might have to make a speech when you accept the award.
  • address He took the oath of office then delivered his inaugural address.
  • oration It was to become one of the most famous orations in American history.
  • The presentation was a collaborative effort by all the children in the class .
  • The charity invited the press to a presentation of its plans for the future .
  • The magazine asked its readers to send in their comments about the new style of presentation.
  • Jenny's retiring and I think there's going to be a small presentation this afternoon .
  • Graduates must be in full academic dress at the presentation of certificates .
  • call for papers
  • deliver a speech
  • maiden speech
  • public speaking
  • talk at someone

You can also find related words, phrases, and synonyms in the topics:

presentation noun ( APPEARANCE )

  • adverse conditions
  • good/bad karma idiom
  • have it in you idiom
  • unaffiliated
  • undercurrent

presentation | American Dictionary

Presentation | business english, examples of presentation, collocations with presentation, presentation.

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to delay until you are ready

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What Are Effective Presentation Skills (and How to Improve Them)

Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.

[Featured Image]: The marketing manager, wearing a yellow top, is making a PowerPoint presentation.

At least seven out of 10 Americans agree that presentation skills are essential for a successful career [ 1 ]. Although it might be tempting to think that these are skills reserved for people interested in public speaking roles, they're critical in a diverse range of jobs. For example, you might need to brief your supervisor on research results.

Presentation skills are also essential in other scenarios, including working with a team and explaining your thought process, walking clients through project ideas and timelines, and highlighting your strengths and achievements to your manager during performance reviews.

Whatever the scenario, you have very little time to capture your audience’s attention and get your point across when presenting information—about three seconds, according to research [ 2 ]. Effective presentation skills help you get your point across and connect with the people you’re communicating with, which is why nearly every employer requires them.

Understanding what presentation skills are is only half the battle. Honing your presenting techniques is essential for mastering presentations of all kinds and in all settings.

What are presentation skills?

Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images.

You'll make presentations at various times in your life. Examples include:

Making speeches at a wedding, conference, or another event

Making a toast at a dinner or event

Explaining projects to a team 

Delivering results and findings to management teams

Teaching people specific methods or information

Proposing a vote at community group meetings

Pitching a new idea or business to potential partners or investors

Why are presentation skills important? 

Delivering effective presentations is critical in your professional and personal life. You’ll need to hone your presentation skills in various areas, such as when giving a speech, convincing your partner to make a substantial purchase, and talking to friends and family about an important situation.

No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success. A few of the benefits that often accompany improving your presentation skills include:

Enriched written and verbal communication skills

Enhanced confidence and self-image

Boosted critical thinking and problem-solving capabilities

Better motivational techniques

Increased leadership skills

Expanded time management, negotiation, and creativity

The better your presenting techniques, the more engaging your presentations will be. You could also have greater opportunities to make positive impacts in business and other areas of your life.

Effective presentation skills

Imagine yourself in the audience at a TED Talk or sitting with your coworkers at a big meeting held by your employer. What would you be looking for in how they deliver their message? What would make you feel engaged?

These are a few questions to ask yourself as you review this list of some of the most effective presentation skills.

[YouTube thumbnail] 9 Presentation Skills

Verbal communication

How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience.

Body language

Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting.

Voice projection

The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak.

How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account.

Storytelling

Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home.

Active listening

Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action.

Stage presence

During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting.

Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.

Self-awareness

Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.

Writing skills

Writing is a form of presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.

Understanding an audience

When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand.

Learn more about presentation skills from industry experts at SAP:

How to improve presentation skills

There’s an art to public speaking. Just like any other type of art, this is one that requires practice. Improving your presentation skills will help reduce miscommunications, enhance your time management capabilities, and boost your leadership skills. Here are some ways you can improve these skills:

Work on self-confidence.

When you’re confident, you naturally speak more clearly and with more authority. Taking the time to prepare your presentation with a strong opening and compelling visual aids can help you feel more confident. Other ways to improve your self-confidence include practicing positive self-talk, surrounding yourself with positive people, and avoiding comparing yourself (or your presentation) to others.

Develop strategies for overcoming fear.

Many people are nervous or fearful before giving a presentation. A bad memory of a past performance or insufficient self-confidence can contribute to fear and anxiety. Having a few go-to strategies like deep breathing, practicing your presentation, and grounding can help you transform that fear into extra energy to put into your stage presence.

Learn grounding techniques.

Grounding is any type of technique that helps you steer your focus away from distressing thoughts and keeps you connected with your present self. To ground yourself, stand with your feet shoulder-width apart and imagine you’re a large, mature tree with roots extending deep into the earth—like the tree, you can become unshakable.

Learn how to use presentation tools.

Visual aids and other technical support can transform an otherwise good presentation into a wow-worthy one. A few popular presentation tools include:

Canva: Provides easy-to-design templates you can customize

Powtoon: Animation software that makes video creation fast and easy

PowerPoint: Microsoft's iconic program popular for dynamic marketing and sales presentations

Practice breathing techniques.

Breathing techniques can help quell anxiety, making it easier to shake off pre-presentation jitters and nerves. It also helps relax your muscles and get more oxygen to your brain.  For some pre-presentation calmness, you can take deep breaths, slowly inhaling through your nose and exhaling through your mouth.

While presenting, breathe in through your mouth with the back of your tongue relaxed so your audience doesn't hear a gasping sound. Speak on your exhalation, maintaining a smooth voice.

Gain experience.

The more you practice, the better you’ll become. The more you doanything, the more comfortable you’ll feel engaging in that activity. Presentations are no different. Repeatedly practicing your own presentation also offers the opportunity to get feedback from other people and tweak your style and content as needed.

Tips to help you ace your presentation

Your presentation isn’t about you; it’s about the material you’re presenting. Sometimes, reminding yourself of this ahead of taking center stage can help take you out of your head, allowing you to connect effectively with your audience. The following are some of the many actions you can take on the day of your presentation.

Arrive early.

Since you may have a bit of presentation-related anxiety, it’s important to avoid adding travel stress. Give yourself an abundance of time to arrive at your destination, and take into account heavy traffic and other unforeseen events. By arriving early, you also give yourself time to meet with any on-site technicians, test your equipment, and connect with people ahead of the presentation.

Become familiar with the layout of the room.

Arriving early also gives you time to assess the room and figure out where you want to stand. Experiment with the acoustics to determine how loudly you need to project your voice, and test your equipment to make sure everything connects and appears properly with the available setup. This is an excellent opportunity to work out any last-minute concerns and move around to familiarize yourself with the setting for improved stage presence.

Listen to presenters ahead of you.

When you watch others present, you'll get a feel for the room's acoustics and lighting. You can also listen for any data that’s relevant to your presentation and revisit it during your presentation—this can make the presentation more interactive and engaging.

Use note cards.

Writing yourself a script could provide you with more comfort. To prevent sounding too robotic or disengaged, only include talking points in your note cards in case you get off track. Using note cards can help keep your presentation organized while sounding more authentic to your audience.

Learn to deliver clear and confident presentations with Dynamic Public Speaking from the University of Washington. Build confidence, develop new delivery techniques, and practice strategies for crafting compelling presentations for different purposes, occasions, and audiences.

Article sources

Forbes. “ New Survey: 70% Say Presentation Skills are Critical for Career Success , https://www.forbes.com/sites/carminegallo/2014/09/25/new-survey-70-percent-say-presentation-skills-critical-for-career-success/?sh=619f3ff78890.” Accessed December 7, 2022.

Beautiful.ai. “ 15 Presentation and Public Speaking Stats You Need to Know , https://www.beautiful.ai/blog/15-presentation-and-public-speaking-stats-you-need-to-know. Accessed December 7, 2022.

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How To Give An Effective Presentation (With Examples)

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Even if you have great ideas, nobody will listen if you don’t know how to give a compelling presentation. In your career, how you frame your ideas will be the key to influencing those who matter. Learn how to give a compelling presentation, and you’ll enjoy an advantage over the competition. Key Takeaways: Understand your purpose for presenting, structure your presentation in a logical manner, and prepare as much as possible. Remember to breathe during your presentation! This will help keep you calm and focused. Structure your presentation with a beginning, middle, and end. Keep your presentation as concise and clear as possible. In This Article    Skip to section How To Give A Presentation How to Structure Your Presentation Top Tips for Writing an Effective Presentation Sign Up For More Advice and Jobs How To Give A Presentation

Understand your purpose and environment. This is the first step to giving any effective presentation. You want to know what you are getting yourself into. Ask yourself:

Why am I giving this presentation? What are my reasons?

What am I trying to accomplish?

Who is my audience?

Where is my presentation going to be?

When is my presentation? How much time will I have to speak?

This information allows you to structure your presentation so that it remains relevant and appropriate. Once you understand the who, what, where, when, and why of your presentation, you can then begin to focus on the “how”.

Tell a story with a logical and engaging structure. Your presentation needs to connect with you audience. This means you need to incorporate the ancient art of story telling. You need to present your purpose in such a way that hooks your audience in, takes then on a journey, and concludes with some feeling of fulfillment.

Essentially, you need a beginning, a middle, and an end. Each point of your presentation should flow into the next. Each point should build off one another to manifest the purpose of your presentation. In most cases, this is some kind of argument or goal you are trying to accomplish. Your structure is the framework of establishing this argument or goal.

Practice and prepare. This ensures that you understand your material and you give yourself the chance to make changes ahead of time. Consider recording yourself to evaluate your performance and/or ask others to watch you practice. Do you research to make sure you have your information correct.

Also, do you research on the presentation environment. Know where you are going to speak and what resources you will have or need to bring. Nothing will be perfect, but the more you practice and prepare, the more equipped you are to handle challenges, such as feelings of performance anxiety or technical issues.

You may think practice and preparation will limit you, but in fact it frees you to be in the moment during your presentation.

Present (and remember to breathe). Be present and in the moment during your presentation. Remember to breathe. If you have practice and prepared enough, you will find most of what you need to do will come without thinking. Stay relaxed and work through each step of your presentation at a steady pace. Don’t rush yourself, nor ramble on some random tangent. Stick the points and keep moving forward.

Conclude and evaluate. Wrap everything up in a logical manner that hammers home your purpose. Then, you may or may not need to answer questions. Once you are done, congratulate yourself! Give yourself some time to reflect and consider what worked and what didn’t. Use this reflection to improve future presentations.

How to Structure Your Presentation

Every effective presentation uses an easy-to-follow structure that includes:

A compelling introduction.

The purpose of the introduction is to briefly sum up what you’re going to talk about and convey why the topic is relevant to the audience.

Make sure to:

Start with an attention-grabber. You need to make the audience feel invested in your presentation as early as possible.

There are a million different strategies to do this, such as:

Cite a shocking statistic. A surprising statistic makes the audience realize that they’re uninformed about the subject, inviting them to listen and learn more.

Tell a brief anecdote. Humans love stories. If you capture the audience’s emotional attention, then you’ll have their intellectual attention too.

Clearly convey what the subject of your presentation is.

After all effective presentations, the audience should be able to recall its core message clearly.

Body of evidence.

The body is where you present evidence to support the core message you stated in your intro.

Make sure that the body section of your presentation:

Split each argument into clearly distinct sections. Think back to a compelling TED talk or presentation you’ve watched. You can probably still recall the main points and arguments that were given.

Use rhetorical techniques . The reason that most effective presentations include many of the same elements is that they’re proven to work.

Use tools such as repetition to drive a point home.

Humans respond well to numbers and statistics. If you can quote a percentage or figure to highlight your point, then definitely take that opportunity.

Conclusion.

Use the conclusion to sum up your key takeaways.

You want to loop back to your original statement using what you said during the body of the presentation, but in a new and memorable way.

This is your last chance to make a lasting impression on the audience, so don’t just lazily repeat what you’ve already said.

Many presenters mistakenly treat the conclusion as an afterthought that’s added in as a custom. In fact, it’s probably one of the most important parts of your entire presentation.

Top Tips for Writing an Effective Presentation

Most compelling presentations follow several similar guidelines that hold true whether the audience is a large crowd or a few company administrators .

Here are a few of the most important ones to help you when writing your own presentation:

Use a short, easy-to-follow structure. Be concise. When watching the most effective presentations, it’s easy to identify the introduction, body, and conclusion.

This simple structure makes the presentation easy to comprehend while watching and similarly easy to recall afterward.

Limit the amount of clutter on each slide. Less is more when it comes to making a memorable presentation.

The end result of cramming paragraphs of compelling evidence into a slide is that nobody will process even a single line.

Many marketing experts recommend a six-word limit per slide.

Pay attention to design details. It’s often obvious to audiences from the first minute if a presentation is worth listening to or a complete snore.

This is often due to design decisions that can make or break the presentation. Make sure to use eye-pleasing:

Color schemes. Too much color contrast on a slide can distract from its contents. Too little can make the entire presentation seem boring and ignorable.

Fonts. Imagine how seriously you would take a presentation that uses the same fonts often used in second-grade classrooms.

Choose a font and size that are appropriate for your type of presentation and stick to them consistently throughout each slide.

Format. A single badly-pixelated image can make your entire presentation seem amateur and sloppy.

Practice your delivery . What’s on the screen is only half of the presentation; the other is the actual presenter .

Presentation delivery is composed of two key parts:

Vocal delivery. Research shows that effective speakers know how to appropriately vary the pitch, volume, and pace of their voices.

This isn’t just a gimmick and makes intuitive sense.

If a presenter raises their voice when emphasizing a key point, we assume that they must be confident in their message.

If a speaker pauses after delivering a shocking message, then their point seems more surprising and meaningful.

Research some popular presentations on the internet and observe the different ways that speakers employ their voices as a tool.

Body language . Our brains are wired to pay attention to body language when someone is speaking to us.

Even if someone makes a great point, a stiff posture and dead energy can easily distract from their message.

Of course, you don’t need to swing your arms around and go overboard.

Create “wow” moments. Think back to any memorable presentations you’ve watched. They’re probably memorable not because you remember the majority of their details, but because of one or two moments that really stood out.

A great example is Bill Gates’ 2009 TED talk about his foundation’s efforts to reduce the spread of malaria.

Gates started the presentation off by stating: “Now, malaria is, of course, transmitted by mosquitoes. I brought some here so you could experience this.”

He then promptly walked to the center of the stage and opened a small jar that contained non-infected mosquitos.

The presentation is well-remembered even a decade later because he captured everyone’s attention through surprise.

Polish multiple times. Don’t review your presentation once and call it a day. Perfection requires iteration.

A popular and effective approach is to start by outlining your ideas and structure to make sure you’re satisfied with the foundation.

From there, add in all your details and what you want to say. Don’t be afraid to end up with a messy, bloated monster of a presentation.

The next step is to polish your presentation down to the bare essentials. Examine what information is critical for your core message and what isn’t.

This step is often the most difficult, as it can be challenging to choose what information to eliminate to reach that target of six words per slide.

Practice in front of people. You can practice a million times in front of a mirror, but it still won’t prepare you for stepping in front of an actual crowd.

You need to become accustomed to confidently addressing a group of faces .

Use a remote. Using a remote to advance your slides allows you to face the audience at all times.

Prepare backup material. During the presentation, you’re going to discover that not everything you say is going to resonate with the audience.

Be genuine. Although you want your presentation to be polished and well-practiced, make sure to maintain a sense of authenticity when delivering it.

Use small moments of humor to make your message more memorable and interesting to listen to.

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Justin Parker is a dynamic and driven writing professional in advertising, film, and web-based content. He has over 10 years of experience as a professional writer in these realms, having written for commercials, music videos, feature screenplays, and content for Zippia. Justin holds a bachelor's of fine arts degree in film and television from the Savannah College of Art and Design.

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How to Give a Good Presentation: 11 Top Tips for Killer Presentations

How to Give a Good Presentation: 11 Top Tips for Killer Presentations

Written by: Orana Velarde

how to give a good presentation - header

Giving a good presentation takes practice. Not everyone is born a natural public speaker, which is  why we’re here today.

In this article, we’ll give you some of the best tips for killer presentations. These are techniques used by all the best public speakers, and yes – even they had to practice to get this good.

If you need to give a presentation for work, be it a pitch about a new project or product idea, a quarterly marketing report, a product launch or as an industry expert in a summit, we’ve got you covered.

How to Give a Good Presentation [Presentation]

To learn more about our top 11 tips for giving a killer presentation, keep reading throughout this article. But for those of you who are skimmers, feel free to browse through this presentation rounding up our top tips.

How to Give a Good Presentation

Here’s a quick look at the 11 tips on how to give a good presentation. Plus, you’ll find a bonus resource you won’t want to miss, The Visme Presentation Guru Course.

  • Rehearse What You’re Planning to Say
  • Prepare Mentally, Emotionally and Technically
  • Start Strong
  • Follow the Outline You Practiced With
  • Finish With Confidence
  • Use a Storytelling Technique on Your Slides
  • Keep Your Slides Short
  • Use Templates
  • Learn From Your Mistakes
  • Keep Yourself Inspired for the Future

Let’s dive in.

1 Rehearse What You’re Planning To Say

Before you even give a good presentation, you need to prepare.

This part has two steps – to rehearse what you’re going to say and to prepare yourself mentally and emotionally. These two tips go hand in hand, but we’ll explain what each one is about individually.

Notice that we didn’t say “memorize your presentation.” There’s a big difference between memorizing a speech and practicing telling a story. The difference is that a memorized speech can end up sounding robot-like and practiced storytelling sounds effortless. 

You’ll be better off if you have at least a rough outline of your slides before you start rehearsing.

Section 1, Pause, Section 2, Pause, Repeat

Rehearse what you’re planning to say during your presentation by using a written outline, index cards, printed out versions of your presentation slides or whatever works for you.  

Practicing the spoken part of your Visme presentation is easy when you use the presentation notes feature . 

Separate your presentations into sections. The best way to do this is by topic. Try and keep all the sections about the same length, that way you can plan your pauses. 

Presenter’s Notes

Add presenter’s notes to your slides to help you along as you present. Visme makes this easy for you. As you go through each slide, you’re able to see the notes, what slide you’re on and what slide is next. There’s also a timer to help you pace each slide switch.

This tool will help if you can have a computer close by as you give the presentation. But if you are giving a presentation on a stage without a screen to help you, you’ll have to practice without notes. 

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How to Give A Good Presentation With Mnemonic Tools

Create some mnemonic tools into your presentation to help you remember what comes next. For some people, this comes as second nature and is easy. For others, it can become convoluted and cause you to overthink things. 

Try out a variety of different techniques until you find the one you feel the most comfortable and confident with.

Ask For Feedback

For better results and to know if you’re improving, record yourself or ask someone to watch you.  Ask them to give you honest feedback. Don’t accept feedback like “that was great.” Insist they go into the details. Offer them a pen and paper to take notes as you present.

You’ll notice as you practice and rehearse, that when you follow an outline, all the information you want to share is easier to remember. The TED talk below by Dr. Bolte Taylor was rehearsed 200 times and it’s one of the most famous TED Talks ever. 

You don’t need to practice that many times – just enough so it feels effortless. Needless to say, rehearsing is key to learning how to give a good presentation.

2 Prepare Mentally, Emotionally and Technically

It’s highly likely that you’ve already had to give presentations before, most probably at school. But let’s be honest, a classroom and a TED stage are a little different. So is an online summit via Zoom, which as you know are even more common now!

Let’s get one thing straight, though. We’re not talking about just any presentation here – we’re talking high stakes, high-quality presentations.

Preparing yourself mentally and emotionally for a weekly sales report meeting is not as important as doing so for one that will be in front of thousands of people and recorded for posterity.

This tip includes mental, emotional and technical preparation. Let’s focus on each one.

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Mental Preparation

While you’re rehearsing the outline and general speech for your presentation, notice the times when you feel like things flow and when they don’t. 

Why do you think that’s happening? 

If it flows well it’s because you feel comfortable with the content. You know what you’re talking about. You might even be passionate about it!

On the other hand, if you’re having trouble, maybe the content is still new to you. You might need to do a little more research to feel more knowledgeable about that topic. If you are unsure, you might completely forget what you had to say next during the presentation. 

That’s why rehearsing, adjusting and creating mnemonic cues will help.

Emotional Preparation

Not everyone needs to get emotionally prepared before a presentation. Conscientious rehearsing can usually be enough. But not everyone is the same. 

Many people that suffer from glossophobia or the fear of public speaking. Some have anxiety or social anxiety and just being close to that many people is difficult for them. Many successful speakers used to be riddled by fear before their first few presentations. 

Some of them still are, every single time. The difference is that they have learned how to manage their fear and lean into it. As soon as they step on the stage, the fear and anxiety melt away and all the rehearsing and practicing take over. 

To get emotionally prepared, you can try some mindfulness exercises and relaxation techniques. 

Wear clothes that make you feel powerful and confident. Try doing the power pose and high five some people before you go on stage. Sing your favorite song and have a little quick uplifting dance. 

Technical Preparation

You might be wondering what technical things you need to give a good presentation. It’s all in the details. 

Regardless if you’ll be speaking in a venue or an online summit, you have to test all technicalities.

If you’ll be speaking in a venue, visit the space and stand in the place where you’ll speak. Have a look around and pinpoint some elements or aspects that make you comfortable.

If there’s anything that bothers you, like a weird smell or a column in the middle of the room, think of ways to overcome that. 

Always ask to test the technical aspects in the room. Connect your computer or tablet to their system to check if your slides will look good with their setup. Also, test the audio. These detailed checks might not always be possible but it doesn’t hurt to ask.

If your presentation will be online, test all your tech beforehand. Locate a spot with the strongest wifi or hardwire your computer to the router.

Check your background and the lighting. Organize with housemates or family for some quiet time during the time of your presentation.

3 Start Strong

The day and time of your presentation have arrived! Now it’s time to shine.

Starting strong is a huge factor in achieving a good presentation. The first few seconds and minutes that you’re on stage will make a first impression on your audience . And yes, you can leverage that to your advantage!

How To Give A Good Presentation Through Impactful Body Language

The first thing people will notice is your body language. The way you carry yourself says a lot about how confident you are at that specific moment. If you prepared emotionally and mentally before your turn, then you’re as ready as you’ll ever be.

Watch the video below to learn about the power pose and how body language affects both you and your audience.

Make An Impressionable Statement

Starting a presentation with a joke, for example, can make the audience relate or feel more familiar with you. Letting them laugh a little will clear the air in the room and it’ll be easier to continue. 

Other opening techniques include:

  • Be Provocative
  • Incite Curiosity
  • Shock the Audience
  • Ask a Question
  • Tell A Story

Use your first slide as a visual and impactful complement to start your presentation.

We have an article all about starting strong with plenty of inspiration. Check it out here – it’ll inspire you to think of new ideas for your presentation.

4 Follow The Outline You Practiced With

If you followed our tip above, you used an outline or a ‘section, pause, section’ technique to practice with. Maybe you even used some mnemonic tools or presenters’ notes. 

It’s time to put them all to use.

As long as you follow what you practiced you’re gold. This tip, as you can see, is a short one. It’s more of a reminder that the rehearsing step is more important than you might think at first. 

Only when you practice and rehearse a lot will you feel more comfortable when you present.

5 Use Props

Are you wondering how to give a good presentation with props? Good, that means you’re thinking creatively. Using props is a technique that not many consider when preparing for a presentation. 

Props can help not only to get the message across but also to serve as emotional support for the speaker! Just make sure it’s obviously a prop and not an emotional crutch.

A prop can be as small as a book, as big as a washing machine, or as weird as a preserved human brain. 

Of course, the prop must make sense with your presentation and topic. Not only that, but you must also practice with it. It’s important to be comfortable with your prop or props as you talk and switch slides. 

Actually, if you use props you might not need slides at all!

To get you inspired, watch this TED talk where Hans Rosling uses a washing machine as his prop.

6 Finish With Confidence

The end of the presentation is just as important as the beginning. You have to bring it all full circle. Knowing how to give a good presentation is like knowing how to structure a story, essay or article. The beginning and end are connected and must be relevant to each other.

For example, if you made a joke at the beginning, make the same joke but with a fun twist. If you made a provocative statement, close it up with a similar statement or question about it.

Closing Statement

Your presentation’s closing statement is a section in itself. Even if you do as we suggest above, the entire closing statement must be a conclusion of what you talked about during the entire presentation.

The last sentence you say will stay in your audience’s memory. At least until the next speaker takes the stage. If someone in your audience noted down your last sentence, you’ve hit the mark 100%.

Q and A Session – Yes or No?

Ending a presentation with a Q and A session is a bit iffy. If you ended your presentation with impact, a Q and A section can fizzle that out.

What you can do is ask the host to let the audience know that if they have questions, they can find you in the lobby for a conversation. For a digital summit, offer your Twitter handle where people can get in touch. 

In the case of webinars or instructional lectures though, Questions and Answers is a great idea. These can help familiarize you with the audience and make them more confident to work with you in the future. 

Consider the purpose of your presentation and make a decision according to what impact you’re looking to make.

Here's a great example of the chat section from Visme's webinars , where viewers make comments and ask questions throughout. In our webinars, we have someone help the presenter by gathering questions and ensuring everyone gets answers.

how to give a good presentation - q&a

7 Use A Storytelling Structure

Moving on to the tips for the creation of your slides.  It’s important to remember the role your slides will play in your presentation. The audience’s attention should be on you, not your slides. These are meant to be complementary, not a crutch, nor even a text to follow.

With that said, this tip is the most important. It applies to your slides AND your spoken speech. They should both follow a storytelling structure that you and the audience will follow together.

Some of the most common storytelling structures are:

  • Fact and Story – Go back and forth between facts and stories, or “what is” and “what could be.”
  • The Explanation – Inform about a process or plan to fix something or to learn something new.
  • The Pitch – Take your audience uphill over a hurdle and onto a positive resolution.
  • The Drama – AKA “The Hero’s Journey,” this follows the plight of a main character from beginning to end.

You can also check out our quick video on how to structure a presentation like the experts to learn even more.

give a presentation means

8 Keep Your Slides Short and Visually Balanced

There are two ways to design slides for a good presentation:

  • As a standalone presentation
  • As visual support, while you speak

Either way, you need to keep your slides short in text and visually impactful. For a visual support deck, the slides need even less text than a standalone presentation. 

If that idea worries you, and you have tons of information to share, you can always create a full-fledged informative PDF version of your deck to give your audience, investors or guests.

Here are some important things to remember when designing the slides for your presentation:

  • The flow from start to finish
  • Visual hierarchy
  • Keeping the words to around 6 per slide
  • Visual impact
  • Balanced compositions

The 29 Best Presentation Layout Templates for 2020 [Plus Design Ideas]

9 Use Presentation Templates

Creating presentation slides doesn’t need to be difficult or a stressful affair. When you use a Visme presentation as a foundation, you’re on your way to being an expert on how to give a good presentation. 

To select a presentation template, you can either go for a topic-based template or a style based template. Both have their merits, you just need to figure out what’s easier for you. 

Topic-based templates are fully designed templates with color themes, graphics, images, icons, etc. You’d only have to adjust the content and maybe the colors and graphics. 

Style-based templates are better for those of you that need more freedom in terms of colors and visuals. The Visme slide library is full of layouts organized into categories that you can choose from. 

Presentation Templates

Ecommerce Webinar Presentation

Ecommerce Webinar Presentation

Buyer Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

PixelGo Marketing Plan Presentation

Technology Presentation

Technology Presentation

Product Training Interactive Presentation

Product Training Interactive Presentation

Work+Biz Pitch Deck - Presentation

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

10 Learn From Your Mistakes

When the presentation is over and you feel like you just conquered the world, it’s not the end just yet. Celebrate the moment but remember, there will be more presentations in the future. 

If your presentation was filmed, watch the recording. If there was anyone in the audience that you can fully trust to be honest with their feedback, ask them for it. Take mental notes and the next time you’ll be even more prepared.

The secret sauce to know how to give a good presentation is to always keep learning the ways to improve.

11 Keep Yourself Inspired for Future Presentations

When you keep learning, you keep growing. This also applies to the art of giving good presentations. Follow well-known presentation experts like Nancy Duarte and Carmine Gallo. Read their book, their stories and their theories about giving good presentations. 

Watch famous speeches or TED talks to get inspired. Take notes of what you notice in those speeches that you think would suit your personality. You don’t want to copy how other people speak, but you can definitely be inspired!

Bonus: The Visme Presentation Guru Course

To top off your knowledge base for giving good presentations with killer slides, we present you with the Visme Presentation Guru Course .

How to Give a Good Presentation Every Time

As long as you’re prepared, your slides are well-balanced and your speech is rehearsed, you’re ready to give an impactful presentation.

Plus, never underestimate the power of templates! Check out the Visme slide library to visualize the possibilities. Take our presentation course and improve your abilities as a public speaker and slide creator.

Learn how to give a good presentation with all the resources Visme has in store for you. Sign up for a free Visme account today to get started.

Create beautiful presentations faster with Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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Do You Have What It Takes to Give a Great Presentation?

  • Michael Foley

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Three skills anyone can learn.

Great presentations are all about how well you engage your audience. Here are three ways to do that:

  • Be balanced: Strike the right balance between structure and improvisation during your presentation. Rather than preparing your content in a narrative form, take the time to segment it by topic. Leave room to respond to your audience’s immediate needs, even if that means going off script for a while.
  • Be generous: You goal should be to offer your audience something of value. Let this  principle guide the content you choose to present.
  • Be human: Rehearse to familiarize yourself with your content, but do not memorize it. If you go blank for a moment, don’t apologize and act flustered, just pause, take a breath, collect your thoughts and continue on. Your audience wants you to be relatable.

Have you ever seen a really great presentation? Honestly, they’re pretty rare.

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  • Michael Foley is an educator and coach, and founder of Clarity Centra l, a communications training and consulting firm based in Chicago. He is also an adjunct lecturer of leadership at the Kellogg Graduate School of Management at Northwestern University.

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What Is a Digital Presentation & How to Get Good At It

Learn the basics of presentation decks and how to create one. Explore examples and tips to make your own deck more effective and engaging.

give a presentation means

Dominika Krukowska

16 minute read

What is a digital presentation

Short answer

What is a presentation.

A presentation is a slide-based visual storytelling aid. It’s used for transferring information and emotion to an audience with visual, vocal, and textual communication.

The purpose of a presentation is to help the audience understand a subject matter. Presentations are used in business, academics, and entertainment. They can be made in PowerPoint, PDF, or webpage format.

Why people hate presentations (including yours)

Have you ever sat through a digital presentation that felt like it was dragging on forever? Or worse, have you been the one giving the presentation when people’s eyes glazed over?

This feeling of agonizing boredom is called Death by PowerPoint, and it means losing your audience's attention. They won't remember anything you said, and probably couldn't care less.

I’m going to show you how to never again suffer from Death by PowerPoint by avoiding the common PowerPoint pitfalls, immediately engage your audience, capture their interest, and make them care.

Let's dive in!

What is the main purpose of a presentation?

The purpose of a presentation is to communicate information or ideas to an audience in a clear and effective manner. The reasons for making a presentation can be to inform, persuade, motivate, educate, entertain, or simply share knowledge or experiences.

The goal of a presentation can be to help your audience understand complex concepts, make informed decisions, or take action based on the information you present.

In business settings, presentations are often used to pitch products or services, report on progress or performance, or make recommendations to stakeholders.

What are the 2 main types of presentations?

When it comes to creating a presentation, there are 2 primary types: (1) speech presentations and (2) digital presentations (made for reading). There are key takeaways for nailing each presentation type. Take note of them if you intend to get good at both.

Reading presentations

Speech presentations

Digital presentations (Reading presentations)

Digital presentations, on the other hand, are presentations that the audience can access on their own computer or phone without the presenter being physically present. These presentations require a different set of skills and techniques to keep the audience engaged.

Essentials for improving your digital presentations:

  • Written clarity is critical: Since your audience will be reading your presentation, it's essential to keep your content clear and concise. Say more with less.
  • Show, don't tell: Use supporting visuals to help illustrate your points and make your presentation more engaging.
  • Animation and annotation: Use animations and annotations to direct your audience's attention to the right place at the right time, keeping them engaged throughout. there are plenty of free animation software to help you create these.
  • Personalization: Make your audience feel like you're speaking directly to them by personalizing your presentation. Use inclusive language and address their pain points, needs, and interests.

Speech presentations (Face to face)

Speech presentations are the classic type of presentation where a speaker presents to an audience in person. These presentations are usually given at conferences or meetings, and can now also take place virtually through platforms like Zoom, Google Meet, or Skype.

Essentials for improving your speech presentations:

  • Less written, more spoken: Speech presentations are all about the spoken word, so it's crucial to avoid cramming too much text onto your slides. Focus on speaking to your audience instead.
  • Body language and voice: In a speech presentation, your body language and tone of voice are essential to engaging your audience. Use humor, sarcasm, or suspense to keep your listeners interested.
  • Rapport: Making eye contact and using real-time communication can help you build rapport with your audience and make them feel involved in your presentation.

What are the main types of digital presentations?

Digital presentations come in all shapes and sizes, but understanding the main types can help you choose the right format for your message.

Business presentations

Marketing presentations, sales presentations, education and training presentations, personal presentations.

Education & training

Business presentations are used for showcasing company performance updates, introducing new products or services, discussing future plans with clients and partners, or briefing investors.

Whether it's an internal meeting or an external one with stakeholders, business presentations are all about delivering a clear and compelling message that drives the company forward.

Marketing presentations are visual decks used to present your target audience, marketing strategies, and campaign outcomes to prospective clients, ad agencies, or stakeholders.

Sales presentations are decks that contain details about the features, pricing, and main benefits of your offering, and are used during in-person meetings or online sales calls. They’re designed to help sales reps close deals or land new clients.

Education and training presentations are slide decks designed to teach new concepts and best practices to a variety of audiences, including students, employees, or clients.

A personal presentation is used during networking events, business conferences, or public speaking engagements. It’s used to share your key accomplishments and demonstrate your passion and the main values you stand for.

What makes a good presentation?

A good presentation captivates by establishing trust, engaging the audience with interactive elements, and weaving data into an enthralling narrative that sparks emotions and inspires, leaving a lasting impact.

There are 3 things any good presentation must do:

1. Establish trust and credibility

Without your audience trusting you and your authority you will never get them to listen. And to really listen, some say, they have to like you.

To establish yourself as a credible source of information, use relevant visuals, stories, and examples that showcase your expertise and experience, earning the trust of your audience.

2. Interact with the audience

Static PowerPoint slides are no longer enough to engage anyone. Presentations need to be informative but also entertaining.

Therefore, incorporating interactive elements into your presentations like animations, videos, calculators, quizzes , polls, and live infographics is now essential to grab attention and keep your audience engaged start-to-finish .

give a presentation means

3. Tell a good story

When it comes to digital presentations, it's not just about the information you share, but how you share it. That's where storytelling comes in! It's all about weaving a relatable narrative that resonates with your viewers, leaving them eager for more.

By blending your data and facts into an enthralling tale, you're not only dishing out knowledge but also sparking emotions and inspiration. It's a game-changer for grabbing your audience's attention and getting your message across effectively.example

How to create a good digital presentation?

To create a great digital presentation, you need to think beyond the slides and consider the experience you want your audience to have.

Think of your presentation as a journey that takes your audience from point A to point B - you need to ensure that every step of the way is memorable and captivating.

When creating a digital presentation, there's more to it than just putting together a few slides.

You can make it real-pretty, but to make it truly effective you need to have a clear understanding of where you want to take your audience, and tailor your content accordingly.

give a presentation means

Good presentation example

This example shows how interactive content can make a presentation that pulls you in and makes you feel part of the journey.

What should a presentation include?

Most decks contain the following 3 elements:

  • Introduction (the objectives and agenda of your presentation)
  • Main body (key talking points that you want to cover)
  • Conclusion (followed by a single, actionable call to action)

The specific outline of your presentation will depend on your particular use case.

Check out our dedicated guides for particular business presentations:

  • What to Include in a Pitch Deck (Slides 99% of Investors Want)
  • 7 elements of a great sales deck structure
  • What should a one-pager include?
  • What does a marketing deck include?

How to start and how to end a presentation?

Start your presentation with a strong hook that captures your audience's attention and makes them interested in what you have to say.

You can end your presentation with a thank you slide, but that would be too bad. For your words to carry beyond the last slide you’ll need to give your audience the next step.

Thank you slide

And so, you should end your presentation with a singular, clear call to action that inspires your audience to follow through on your message.

What are the essential building blocks of a successful presentation?

Almost everyone nowadays makes beautiful presentations. But that’s not enough to make them successful.

5 key elements that every successful presentation includes:

1. Compelling (human) story: Your presentation should tell a story that connects with your audience on a personal and emotional level, making your message relatable and memorable.

Here are 5 quick storytelling tips to deliver engaging presentations:

5 Quick Storytelling Tips

2. Clear structure: A clear structure helps your audience follow along and understand the flow of your presentation. This can be chronological, sequential, before-after, problem-solution-resolution, or any other simple and easy-to-follow structure.

3. Problem and solution: Your presentation should address a problem that your audience faces and offer a solution that your product or service can provide.

4. Actionable takeaways: Your presentation should leave your audience with actionable steps or insights that they can use to apply the information you've presented.

5. Supporting visuals (product demo) and data visualization (graphs, charts, and infographics): Using visuals to support your presentation can reinforce your message and help your audience retain the information you presented.

6 biggest mistakes to avoid when creating a presentation

It’s easy to forget that the presentation is for your audience rather than for you. You may want to tell them everything from A to Z, but they may only want to know ABC.

It’s even easier to take for granted that the things you understand are clear to others. But for them, these things are horribly complex (look up the curse of knowledge).

1. Using too much text: Overloading your slides with text can cause your audience to lose interest and detract from your main points. Keep your text to a minimum and use visuals to reinforce your key takeaways.

2. Going too much into detail: attention is a limited resource so you can’t fit everything in a single presentation. Tell your audience only what they really want (and need) to know. Avoid any technical details or complex jargon that does not contribute to the core of your message.

3. Neglecting interactivity: Failing to include interactive elements can cause your audience to disengage. Use polls, quizzes, and other interactive tools, including email newsletter software , to keep your audience engaged.

4. Ignoring the power of storytelling: Telling a compelling story is critical to capturing your audience's attention and leaving a lasting impression. Use relatable stories and examples that support your key points.

5. Poor use of visuals: Using low-quality visuals, irrelevant images, or poorly designed charts and graphs can detract from your presentation and cause confusion. Use high-quality visuals that reinforce your key ideas and are easy to understand.

6. Lack of personalization: If you don’t tailor your presentation to your audience's needs, interests, and level of understanding, your message will fall flat. Make sure to consider your audience's perspective and adjust your deck accordingly.

You don't want your presentation to end up looking like this:

Bad sales one-pager example

How to design a presentation?

Designing a presentation is a bit like decorating a cake - you want it to be visually appealing but also yummy to consume. You want it to leave your audience with a taste for more rather than a bad taste in their mouth.

Lucky for you there are practical steps for designing a presentation that truly wows your audience every time. There's also a more practical presentation maker for this than PowerPoint. You can use it to get much more engaging presntations.

Practical presentation design tips:

1. Choose a color scheme: Just like choosing the perfect icing color for your cake, selecting a color scheme that complements your brand can make your presentation feel more coherent. Or, if you’re pitching to a client, you can use their brand colors instead in order to impress them.

2. Use high-quality images: Using high-quality images is like adding a layer of delicious, rich frosting to your cake. It makes your presentation more visually interesting and helps support your key message.

3. Use consistent fonts: Using consistent fonts throughout your presentation can make it easier to read. Stick to two or three fonts that complement each other and use them consistently.

4. Incorporate visual aids: Visual aids like colorful sprinkles and creative cake toppers can take your cake to the next level. Similarly, graphs, charts, and infographics can help break text patterns and, therefore, make your presentation more memorable.

Check out our use-ready slide design with every type of slide you can think of designed according to our tips and best practices.

give a presentation means

Where to find presentation templates?

Scouring the web for presentation templates can be a bit like looking for a needle in a haystack - it's time-consuming, frustrating, and can leave you feeling a bit lost. Most designs available look dull and samey, and are not optimized for engagement.

But don't worry, we've got you covered! Here are the best interactive presentation templates for different use cases:

Choose template by:

What tools to use to create presentations?

Unfortunately, there's no one-size-fits-all tool for creating a digital presentation. And with so many presentation tools out there, it can be hard to know where to start looking.

That’s why we've done the research for you - check out our article rounding up the best presentation software to pick the right one for your needs!

And, if you want to learn more about creating effective digital presentations, check out these posts:

  • How to Make Effective & Impactful Presentations (12 Steps)
  • How to Make a Multimedia Presentation (5 Easy Steps)

How to give a presentation?

Giving a presentation can be intimidating, but it's an excellent opportunity to showcase your knowledge and expertise. To deliver a successful presentation, you need to focus on engaging your audience, keeping their attention, and providing valuable information.

9 tips to help you give a memorable presentation:

1. Start with a strong hook

A strong opening is crucial to grab your audience's attention and pique their interest. Begin with a bold statement, a surprising fact, or a personal anecdote that relates to the topic of your presentation. This will immediately grab the audience's attention and make them want to listen to what you have to say.

2. Make your objectives and agenda clear

Engage your audience right from the start by letting them know what's in store for them. Outlining your objectives and agenda early on will keep your audience focused and ensure that they don't miss out on any crucial information. Let them know why it's important to pay attention to your presentation and what they can expect to learn from it. By doing this, you'll build anticipation and get them excited about what's to come!

3. Leverage storytelling

People love stories, and they are an effective way to connect with your audience. Use anecdotes, metaphors, and examples to illustrate your points and make your presentation more relatable. This will help the audience understand the concepts you're presenting and retain the information up to 60-70% better .

4. Ask questions, use humor, give simple directions that prove a point

Engage your audience by asking questions, using humor, and giving them simple tasks to perform that illustrate your point. This will keep their attention and make the presentation more interactive.

5. Direct the audience's attention

Use a pointer or built-in animation to draw the audience's attention to critical information. This will help them focus on what you're saying and avoid distractions.

6. Work on the delivery

Speak slowly and clearly, use positive language, and avoid reading from notes as much as possible. Use humor and engage with your audience to make the presentation more enjoyable. Ensure your body language is confident and relaxed, and maintain eye contact with your audience.

7. Add interactive elements

Incorporate interactive elements like polls, quizzes, or surveys to involve your audience and gather valuable feedback. This will make your presentation more engaging and ensure your audience retains the information presented.

8. Close with a CTA

End your presentation with a strong call to action (CTA). Inspire your audience to take the next step, whether it's signing up for a newsletter, buying a product, or visiting your website. Make it clear what you want your audience to do after the presentation.

9. Leave time for a Q&A session

Finally, leave ample time for a Q&A session. This will allow your audience to clarify any doubts and ask questions. It's also an excellent opportunity for you to engage with your audience and get valuable feedback on your presentation.

Create amazing digital presentations from templates

Creating a digital presentation that grabs your audience's attention and drives results may feel like a daunting task.

After all, a strong digital presentation can be the difference between leaving a lasting impression on your audience or falling flat and losing their attention.

It's like trying to teach a class without proper preparation - you're not giving your knowledge and expertise a chance to shine, and your audience might not retain the information you're presenting.

To make things easier, try using our customizable digital presentation templates that will help you create an engaging and impactful digital presentation in no time!

Where can I see examples of good presentations?

If you’re looking for real-life examples that drove results for other companies from different industry sectors, check out highly effective presentation examples by our clients .

Alternatively, if you want to see the best presentation examples that you can replicate to create your own, here are our dedicated guides:

  • 10 Perfect Presentation Examples That Win Over Anyone
  • 9 Unique Sales Deck Examples that Outsell the Rest
  • 10 Top Pitch Deck Examples to Inspire Your Fundraising Efforts
  • Top Product Presentation Examples That Wow Everyone
  • Marketing Deck: What It Is & How to Make It Win (Examples)
  • 6 Elevator Pitch Examples for Any Scenario (Ready for Use)

Where can I find good presentation templates?

If you’re looking for snazzy presentation templates, Storydoc should be your go-to place. We offer a fantastic selection of visually stunning designs to make your digital presentation pop.

All components have been designed with best practices in mind and optimized for engagement. Thanks to the built-in analytics panel, you can also check how your presentations perform in real-time.

Click on any of these categories to see the best presentation templates for your specific use case:

  • One-pager templates
  • Sales deck templates
  • Pitch deck templates
  • Business proposal deck templates
  • Marketing decks templates
  • Case studies templates
  • Report templates
  • White paper templates

What are common types of business presentations?

The most common types of business presentations are:

  • Sales decks
  • Pitch decks
  • Business proposal decks
  • Marketing decks
  • Case studies

Is a presentation the same as a slideshow?

Technically, a slideshow is a type of presentation, but not all presentations are slideshows.

A presentation can take many different forms, from a speech to a product demonstration, and can use various tools, including slideshows, to deliver the message. So while a slideshow is certainly a popular choice for presentations, it's not the only option out there.

What is death by PowerPoint?

Death by PowerPoint is the phenomenon of boring, uninspired, and ineffective presentations that use an overabundance of bullet points, text-heavy slides, and monotonous delivery. It's a surefire way to put your audience to sleep and leave them counting down the minutes until your presentation is over.

To avoid death by PowerPoint, aim to create presentations that are visually engaging, incorporate storytelling, and use multimedia elements like images, videos, and interactive features. Remember, a presentation should be a tool to enhance your message, not a crutch to lean on.

What are common types of presentation delivery formats?

There are 5 popular types of presentation delivery formats to choose from:

  • Powerpoint: A classic choice, PowerPoint offers a range of design and animation options to create static slide-based presentations.
  • Google Slides : As a cloud-based tool, Google Slides makes it easy to collaborate with others in real-time. It's an excellent option for static team presentations and remote work situations.
  • Keynote : Exclusive to Apple devices, Keynote is known for its sleek and elegant design options. It's an ideal choice for visually appealing presentations on Mac or iOS devices.
  • PDF: For a simple, static, and easily shareable format, PDF presentations are a reliable option. They ensure consistent formatting across different devices and platforms.
  • Storydoc : Taking presentations to the next level, Storydoc provides immersive and interactive templates that are sure to captivate your audience and leave a lasting impression.

What are common types of presentation speech formats?

There are 4 common types of presentation delivery formats:

  • Memorized: In a memorized delivery, the presenter memorizes the entire presentation word-for-word and delivers it without notes. This format can be effective for short presentations or speeches but can be challenging to execute for longer presentations.
  • Manuscript: In a manuscript delivery, the presenter reads from a written script or teleprompter. This format is great for delivering complex or technical information but can come across as less engaging.
  • Impromptu: In an impromptu delivery, the presenter delivers a presentation without prior preparation or planning. This format is often used in situations like interviews or meetings and requires quick thinking and adaptability.
  • Extemporaneous: In an extemporaneous delivery, the presenter delivers a presentation using notes or an outline, but not a fully scripted presentation. This format allows for flexibility and engagement with the audience while still maintaining structure.

Why is a presentation important for my business?

Here are the main reasons why presentations are essential for your business:

  • Be the expert: Presentations provide a platform to showcase your expertise and share your unique perspectives with your audience, establishing you as a thought leader in your industry.
  • Build connections: Presentations provide an opportunity to connect with your audience, building relationships that can lead to future business opportunities.
  • Leave a lasting impression: An engaging and memorable presentation can leave a lasting impact on your audience, increasing brand awareness and improving message retention.
  • Achieve your goals: Presentations can be used to achieve business goals, from generating leads to securing funding or closing deals.

How to measure the effectiveness of a presentation?

Measuring the effectiveness of a presentation is crucial to ensure it hits the mark with your audience and achieves its goals. Here are some ways to measure the effectiveness of a presentation:

Ask for feedback: Don't be afraid to ask your audience for feedback after the presentation, either through surveys or live feedback. This feedback can provide valuable insights into what worked well and what could be improved, helping you refine your approach for future presentations.

Monitor engagement: Keep a pulse on engagement metrics such as views, shares, or the average reading time if the presentation is delivered online. These metrics can give you a sense of the level of interest generated by the presentation and which parts resonated with your audience. Our own presentation maker comes with built-in analytics tracking and reporting .

Track business outcomes: If your presentation is designed to drive business results, track metrics such as lead generation, sales, or conversion rates to assess its effectiveness in achieving these goals.

give a presentation means

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Perfect Presentation Examples That Win Over Anyone

Top Product Presentation Examples That Wow Everyone Sales and Marketing Presentations Statistics Marketing Presentation Examples that Engage & Convert

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Ideas and insights from Harvard Business Publishing Corporate Learning

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

give a presentation means

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Blog Beginner Guides 8 Types of Presentations You Should Know [+Examples & Tips]

8 Types of Presentations You Should Know [+Examples & Tips]

Written by: Krystle Wong Aug 11, 2023

Types of Presentation

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

give a presentation means

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

give a presentation means

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

give a presentation means

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

give a presentation means

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

give a presentation means

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

give a presentation means

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

give a presentation means

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

give a presentation means

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

give a presentation means

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

give a presentation means

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

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6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

give a presentation means

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

  • Sign up and log in to Venngage to access the editor.
  • Choose a presentation template that matches your topic or style.
  • Customize content, colors, fonts, and background to personalize your presentation.
  • Add images, icons, and charts to enhancevisual style and clarity.
  • Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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How to Give a Presentation

Last Updated: May 19, 2024 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 10 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 530,812 times.

Giving a presentation terrifies most of us, especially when talking before a crowd of people about an unfamiliar topic. Never fear! There are ways to make a good presentation. The more presentations you do, the easier they will become!

Preparing For the Presentation

Step 1 Focus your presentation.

  • It's best to have 1 main thesis statement or overarching theme and 3 main points that back-up or flesh-out your main theme. Any more than that and your audience is going to start losing interest. This means that any facts and information that are a part of your presentation should back up these 3 main points and overarching theme.
  • For example: If you're giving a presentation about 17th century alchemy, bringing up the history of alchemy is fine (and probably necessary), but don't mire your audience in its history instead of focusing alchemy in the 17th century. Your 3 points could be something like "alchemy in public opinion," "famous 17th century alchemists," and "the legacy of 17th century alchemy."

Step 2 Less is more.

  • Pick your very best supporting facts, information, or quotes for your presentation. Don't bury your audience in information.

Step 3 Decide whether to use media or not.

  • Make sure you're using media to enhance your presentation and not to drown it out. The presentation is key. Anything else is just accessorizing.
  • For example: to get back to 17th century alchemy, to back up your information about alchemy in the public opinion, you might want to show images from public pamphlets about the dangers of alchemy and see what people of the time period had to say about it and see what the more famous alchemists had to say about it.
  • Also, you want to make sure that you pick a medium that you are comfortable in and thorough in knowledge. If you don't know a thing about PowerPoint, maybe consider writing your main points on a white board, or passing out handouts with your main points and evidence on them. [3] X Research source

Step 4 Practice.

  • A good tip is to film yourself or audiotape of yourself giving your practice presentation so you can see what distracting verbal and physical tics you have, so that you can work on eliminating them before the presentation itself. (Verbs tics would be things like "um..." and "uh..." and using "like" inappropriately; physical tics are things like shifting your weight from foot to foot or messing with your hair.) To stop yourself from saying "um" or other unwanted tics, be aware you're doing it first, then speak more slowly and deliberately. Breathe deeply and feel free to pause and appreciate the silence. These will all help you to have mastery over your tics.
  • Just remember that rehearsals usually run about 20% shorter than your actual presentation, so take that into account if you're running on a time limit.

Step 5 Visualize success.

  • For example, if you aren't comfortable wearing heels, don't wear them just for the presentation. You'll be distracted by your discomfort and that will come across in the presentation. There are plenty of good shoe choices that have no or a low heel.
  • Clean, nice slacks or a skirt and nice, button-down shirt in neutral colors are always good choices for presentation wear. You also don't particularly want your clothing choice to distract from the presentation, so perhaps avoid that brilliant hot pink shirt.

Giving the Presentation

Step 1 Deal with the jitters.

  • Before the presentation, clench and unclench your hands several times to deal with the adrenaline and then take 3 deep, slow breaths.
  • Call up a smile, even if you feel like hurling. You can trick your brain into thinking that you're less anxious than you actually are and you'll also be able to hide your nervousness from your audience.

Step 2 Engage the audience.

  • Make eye contact with your audience. Don't stare at one particular person, but section up the room and make eye contact with someone in each section on a rotational basis.
  • Have a big, welcoming smile on your face, with lots of energy, so you start out from a strong and engaging place.
  • Ask questions of your audience and take questions during your presentation. This will make it more of a conversation and therefore more interesting.
  • Tell an amusing anecdote to illustrate your point. From the above examples about 17th century alchemy, you could find an amusing alchemical anecdote from the time period, or you could talk about your own forays into alchemy.

Step 3 Give an engaging performance.

  • Move around, but make your movements deliberate. Don't nervously shift your feet (in fact, it's a good idea to imagine that your feet are nailed to the floor except for those times you deliberately choose to move).
  • Use your vocal inflections to create a more dynamic presentation. Vary your voice as you're talking. Nobody ( ever ) wants to sit there and listen to someone drone on and on in dull monotone, no matter how interesting the material (think Professor Binns from Harry Potter; that's what you don't want).
  • Try to create a balance between rehearsed and spontaneous. Spontaneous, on the spot, movement and asides can be great as long as you are really comfortable, otherwise they can sidetrack your presentation and make it rambling. Mess around with spontaneous and rehearsed when you're practicing and you'll get a feel for it.

Step 4 Treat your presentation as a story.

  • Quickly introduce your topic and don't assume that your audience is familiar with all the terms, especially if your topic is one that isn't widely known.
  • Figuring out why you want (or have to) give this presentation will help you work with an overarching story/theme. Maybe you want to pass the class. Maybe you're convincing people to give you money or join you in a philanthropic endeavor or act for a social or political reason. Channel that desire into your presentation. You're answering the question of why they would want to pass you or why they would want to fund you. That's the story you're telling.

Step 5 Talk more slowly.

  • Make use of pauses, and learn to be comfortable with silences. Silence can be a powerful presentation tool and gives you a chance to take a moment to recompose. By taking pauses, you can slow down your breathing and be more deliberate in your speech, avoiding speaking too quickly.
  • Have water with you and take a sip when you feel you're going too fast.
  • If you have a friend in the class or meeting, arrange with them beforehand that they will let you know with a signal whether you're talking too quickly. Look over their way occasionally and check your progress.
  • If you find that you're running out of time and you haven't finished, simply drop or summarize your leftover material. Acknowledge the leftover material as something that can be discussed later or in the Q&A.

Step 6 Have a killer closing.

  • Make it clear what the listeners now know and why it is important that they have this new information.
  • Conclude with examples or stories about your main point and take home message. You might want a slide which summarizes your presentation. For example, you might conclude with a story about the nature of alchemy in the modern era (perhaps in a film) to show its malleable nature.

What Is The Best Way To Start a Presentation?

Community Q&A

Community Answer

  • Have a short Q&A session at the end of each subtopic. Q&A sessions will improve audience engagement. It also acts as a welcome break for audience in case of long presentation. For this though, you will need to know the subject you choose well. Make sure you understand and have more than just the basic knowledge about the topic you choose. Thanks Helpful 1 Not Helpful 0
  • Use pictures or visuals. Pictures and visuals show that you know what you're talking about, and it gives the audience a picture of what you're talking about. Thanks Helpful 0 Not Helpful 0
  • Try to have a "leave behind" message, something that your audience can take away that reminds them about your presentation, like a flyer or a book, for example. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

  • Use pictures! A good way to use pictures is through PowerPoint. If you don't have PowerPoint, you can print the pictures onto a board (paper, card board, or larger paper).
  • Don't be nervous. Practice and do just like you did in practice. If you are nervous, the audience will know.
  • Try to do some hand jesters. Speak loud and clear. Make eye contact with them. Be confident.
  • Let the audience have an opportunity to interact with you.

give a presentation means

  • Don't make your speech too long, unless it is really good, and you have to have done speeches for a long time to have them be that good and long. Stick to short and sweet. Thanks Helpful 50 Not Helpful 11
  • Don't put off work to the last minute. Then your work will be most likely sloppy. If you do well under pressure, do your project a bit at a time and maybe it will get done. Or, try doing it all at the beginning, so then you have the whole rest of the time to play or check your assignment. Thanks Helpful 36 Not Helpful 16
  • Jokes are usually not okay, especially in a professional setting. A light hearted comment is fine, but don't make it seem like a comedy show. Thanks Helpful 12 Not Helpful 3
  • If you speak in a too fast/slow or monotone voice, people will not want to hear you! Aim for a conversation voice (but slightly louder) with natural pauses (commas and periods). Develop a tone depending on what you're talking about. It's more interesting and engaging to hear someone speak in a serious tone rather than a monotone when speaking about world hunger. Thanks Helpful 9 Not Helpful 2
  • If you suffer from twitchy fingers, be mindful to move your hands during your presentation only when necessary, or the audience may notice and feel you are unprepared. Thanks Helpful 8 Not Helpful 3

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Be a Good Writer

  • ↑ http://www.huffingtonpost.com/young-entrepreneur-council/13-tips-for-giving-a-kill_b_3728093.html
  • ↑ https://www.niu.edu/presentations/prepare/index.shtml
  • ↑ https://algonquincollege.libguides.com/studyskills/creating-presentations
  • ↑ https://www.indeed.com/career-advice/career-development/how-to-prepare-the-presentation
  • ↑ http://www.washington.edu/doit/TeamN/present_tips.html
  • ↑ https://counseling.uiowa.edu/self-help/30-ways-to-manage-speaking-anxiety/
  • ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/how-to-engage-your-audience-and-keep-them-with-you
  • ↑ http://hbr.org/2013/06/how-to-give-a-killer-presentation/ar/1
  • ↑ https://www.linkedin.com/pulse/how-slow-down-your-speech-when-presenting-sharon-maree-jurd-cfe/
  • ↑ https://www.indeed.com/career-advice/career-development/how-to-conclude-a-presentation

About This Article

Patrick Muñoz

Before you give a presentation, spend some time crafting what you will say. Most presentations should center on a thesis, or main idea, and contain about 3 supporting points. Cutting unnecessary content will ensure your presentation is impactful. Once your presentation is done, practice delivering it in front of a mirror or while recording yourself so you can identify and correct any issues. To calm your nerves before you present, try clenching your fists a few times and taking several deep breaths. For more advice about giving presentations, like whether to use visual aides, keep reading! Did this summary help you? Yes No

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Blog > English Presentation Structure (Introduction, Closing) & useful Phrases

English Presentation Structure (Introduction, Closing) & useful Phrases

02.21.20   •  #powerpoint #presentation #english.

When giving a presentation in english, there are certain guidelines you should follow. Maybe you haven't got a lot of experience presenting - or you would simply like to refresh your already existing knowledge - we're here to teach you the basics about presenting and provide you with a free list of useful phrases and the basic structure you can in your presentation!

give a presentation means

1. Structure

The general structure of a presentation is the following:

  • Introduction

It is up to you to design these three parts. Using videos or everyday-examples can be a great way to introduce the audience to the topic. The important thing is that you capture the audience's attention from the beginning by making an interesting introduction. The main part is where you present your topic, ideally divided into sections. You can be creative with it - incorporate images, videos, stories or interactive polls . We generally recommend using different kinds of elements, as that makes the presentation more lively. Make sure your main part is well structured, so your audience can follow. In the conclusion, you should give a short summary of the points you made without adding any new information. You can also make an appeal to your audience in the end.

2. Useful Phrases

Here you'll find several phrases that you'll need in every presentation. Of course, you should adapt them and use them in a context that is suitable for your setting. The phrases are divided into subcategories so you can find what you're looking for more easily.

give a presentation means

Starting your Presentation

In your introduction, you should:

Welcome your audience

Good morning/afternoon/evening everyone!

Ladies and gentlemen, I welcome you to my presentation about...

Introduce yourself

I am ... (from company ...) and today I would like to introduce you to the topic of ...

My name is ... and I am going to talk about ... today.

Icebreakers (for audience engagement)

Icebreaker polls are an amazing way to engage your audience instantly. They function as a fun and playful element at the beginning, giving you the perfect start you need to give a successful presentation. Click here to read our detailed post about icebreaker polls!

Mention the presentation topic and the reason for giving the presentation

I am grateful to be here today and tell you you about...

I would like to take this opportunity to talk about ...

I am here today to talk to you about ...

The reason why I am here today to talk about ... is ...

The purpose of this presentation is to ...

My goal today is to ...

Hopefully, by the end of the presentation, you will all know more about ...

Give a short overview of the content

To make it as understandable as possible, I divided my presentation into ... parts. In the first part, I will concentrate on ..., the second part will be about ..., ...

First of all, I will give you a short introduction, then we will move on to ...

... and finally, I will give you some insights to ...

give a presentation means

Here are a few phrases that you could use during the whole presentation, but especially in the main part.

Engage your audience

In order to raise the audience's attention and improve their engagement, it is extremely important to make contact with them. A great way to do so is by adding interactive elements such as polls. If you would like to know more about this topic, read our article on How To Boost Audience Engagement . You can also use a software like SlideLizard , which allows you to conduct live polls, do Q&A sessions with your audience, share your resources and many more benefits that take your presentation to the next level.

Please raise your hand if you ...

Have you ever thought about ... ?

I would like to do a poll about ...

Please ask any questions as soon as they arrive.

On one hand, … on the other hand…

Comparing … with …, we can see that…

Clearly, … makes more sense than …

Whereas Option A is …, Option B is …

Making new points

Firstly,… Secondly,…

What also has to be mentioned is…

Next, I would like to bring up the topic of…

That being said, now we are going to take a look at…

Let's move on to the next topic.

On the next slide,…

The last thing I would like to mention is…

give a presentation means

We made a whole blog post about how to pose questions in your presentation: The Right Way to do a Question Slide .

Talking about images or videos

In this image you can clearly see that ...

We are now going to take a look at a picture/video of ...

I'm going to show you a video by ... about ... now.

I've prepared a video about ...

Talking about statistics and charts

I am now addressing this graph that refers to the results of study XY.

In the graph on this slide, you can see that ...

The average is at ...

This graph clearly shows that the majority ...

According to this graph, the focus should be on ...

What that study tells us for practice is that we should ...

Emphasizing

I would like to emphasize the importance of ...

Moreover, it has to be said that ...

I want to stress the importance of ...

We always have to remember that ...

This is of high significance because ...

That part is especially important because ...

When something goes wrong

I am sorry, but it seems like the projector isn't working.

Could someone please help me with ...?

Is anybody here who knows how to ...?

Could someone give me a hand with ...

I would like to apologize for ...

I apologize for the technical problems, we are going to continue in a minute.

I am sorry for the inconvenience.

End of Presentation

In the conclusion, you should...

Sum up the main points

In conclusion I can say that…

To sum up the main points,…

With all mentioned aspects taken into consideration, I can say that…

Make an appeal

So please, in the future, try to be conscious about...

Please take a moment to think about...

I would like to encourage you to...

Thank your audience and say goodbye

It was a pleasure being here today.

Thank you for listening and goodbye.

Thank you for being such a great, engaged audience. Goodbye.

Thank you so much for listening, see you next time.

What is the structure of a presentation?

Your presentations should always have an Introduction, a Main part and a Conclusion.

What is a good way to begin a presentation?

You can start by introducing yourself, giving an overview of your topic, telling a little story or showing the audience an introductory video or image.

What are good phrases to use in English presentations?

There are many phrases that will make your presentation a lot more professional. Our blog post gives you a detailed overview.

Related articles

About the author.

give a presentation means

Pia Lehner-Mittermaier

Pia works in Marketing as a graphic designer and writer at SlideLizard. She uses her vivid imagination and creativity to produce good content.

give a presentation means

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The big SlideLizard presentation glossary

Hybrid event.

When an event consist of both virtual and in-person parts, this is called a hybrid event. This type of event is popular as it combines the benefits of both online and live events.

Break-out-Room

In live online training, it is sometimes useful to divide the students into small groups for certain exercises, as it would be impossible to have conversations at the same time. Break-out-rooms are used so that people can talk to each other without disturbing the others. When the exercise is over, they are sent back to the main room.

Audience Demographics

Audience Demographics are the characteristics of listeners like age, gender, cultural backgrounds, group affiliations and educational level. The speaker has to consider all these characteristics when adapting to an audience.

Informative Presentations

An information presentation is created when no solution is currently available. Facts, data and figures or study results are presented and current processes are described.

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Presentation Skills: The Essential Abilities You Need to Deliver Engaging and Impactful Presentations

killer presentation

Delivering a powerful presentation isn’t just about having great content. It’s about how effectively you communicate your ideas, engage your audience, and leave a lasting impact.

Mastering presentation skills is key to succeeding in business meetings, sales pitches, conferences, or any other scenario where you need to deliver information clearly and confidently. Here’s a breakdown of the essential presentation skills that will help you elevate your performance.

1. Effective Communication: The Core of Every Successful Presentation

Clear and concise communication is the foundation of any presentation. Your ability to express ideas in a way that’s easily understood and remembered is what differentiates a good presenter from a great one.

Simplifying complex ideas and presenting them in a structured, logical flow.

How to Develop it:

Practice speaking clearly and at a moderate pace. Use straightforward language and avoid jargon unless your audience is familiar with it.

2. Storytelling: Engage and Captivate Your Audience

Humans are wired to respond to stories. Incorporating storytelling into your presentations helps you connect with your audience on an emotional level, making your message more relatable and memorable.

Crafting a compelling narrative that aligns with your presentation’s goals.

When structuring your presentation, think about how you can weave real-life examples, anecdotes, or success stories into your content to make it more engaging.

3. Audience Engagement: Keeping Their Attention from Start to Finish

Even the best content won’t matter if your audience loses interest. Strong presentation skills include the ability to keep your audience engaged throughout your talk.

Using techniques like asking questions, incorporating interactive elements, and responding to audience feedback.

During your presentation, periodically check in with your audience. Use polls, ask questions, or invite them to share their thoughts, keeping the session dynamic and interactive.

4. Body Language: Conveying Confidence and Authority

Non-verbal communication plays a crucial role in how your message is received. Your posture, gestures, and facial expressions can either enhance or detract from your message.

Using open body language, maintaining eye contact, and leveraging gestures to emphasize key points.

Practice presenting in front of a mirror or record yourself. Pay attention to your posture, hand movements, and facial expressions. Aim for a confident stance with controlled, purposeful gestures.

5. Adaptability: Adjusting on the Fly

Even the most carefully planned presentations can run into unexpected issues. Being adaptable allows you to handle disruptions, audience questions, or technical glitches with composure.

Thinking on your feet and modifying your approach based on audience reactions or unforeseen circumstances.

Prepare backup plans for potential issues and practice scenarios where things go off-script. Stay flexible and be ready to shift your focus if necessary.

6. Visual Design: Enhancing Your Message with Compelling Visuals

Visual aids, when used correctly, can significantly enhance your presentation. Good presentation skills include designing slides and other visuals that are clear, appealing, and support your message.

Creating slides that highlight key points without overwhelming your audience.

Use tools like Canva or PowerPoint to design clean, minimalist slides. Stick to key visuals and avoid cluttering your presentation with too much text or overly complex graphics.

7. Time Management: Staying On Track and Respecting Your Audience’s Time

Effective time management ensures that you cover all your content without running over or rushing through important points.

Pacing your presentation to fit within the allotted time while delivering all key information.

Rehearse with a timer to refine your pacing. Plan buffer time for questions or discussions, and be prepared to adjust your delivery based on real-time conditions.

8. Handling Questions and Feedback: Navigating Interactions with Ease

Q&A sessions or spontaneous audience questions are common in most presentations. Handling these interactions gracefully is a critical skill.

Listening carefully, responding clearly, and managing difficult or unexpected questions professionally.

Prepare for likely questions in advance. Practice maintaining your composure when addressing challenging or unexpected queries, and always keep your responses respectful and concise.

Mastering these presentation skills takes practice, but they are essential for anyone looking to deliver impactful presentations consistently. Whether you’re presenting to a small group of colleagues or addressing a large audience, honing these skills will help you communicate your ideas effectively, engage your listeners, and leave a lasting positive impression.

Table of contents

Business English

  • How to answer the telephone in English
  • How to give a company tour in English
  • Giving presentations
  • Pronunciation of technical vocabulary
  • Planning your presentation
  • Presentation software
  • Phrases for presentations
  • English grammar and vocabulary
  • English grammar exercises
  • B2 level materials
  • Listen and read - stories
  • Listen and read - grammar
  • Practising English podcasts
  • Games and activities
  • Follow Practising English on Facebook...

Give a presentation in English: introduction

Tips and useful phrases.

Man giving a presentation

Giving a presentation: the most challenging language skill

In this introduction into how to give a presentation in English I'll ask how a student of English can speak and be convincing in front of an audience. Or when speaking in a teleconference with English as the common language. When considering the English language skills required in the workplace today, the ability to give a presentation or handle yourself in English in teleconferences among your colleagues and foreign counterparts is probably one of the most important. Furthermore, this skill is also the most challenging for the non-native speaker. Giving a formal presentation means you must stand up in front of an audience, try to sell your ideas, be convincing, diplomatic, concise, knowledgeable, and all this in a foreign language!

The presentation should be given by the person who knows the subject

Despite the challenges involved, more and more of my business English students are now called upon by their companies to give a presentation in English although their language level may be below an intermediate level. Presentations should be given by specialists in their particular field of work and not by those employees who simply have the best level of English.

Giving a presentation without advanced English

This means that a company with international connections may have to choose someone to talk about his or her area of work even though their English language level is not proficient. However, it is possible to give presentations without having advanced English if you plan correctly, take time to practise pronunciation and key English phrases and rehearse your talk beforehand. One thing to remember is that there is an advantage to this situation. You can plan what you say before you speak - something we cannot do when in a conversation, for example. This means that like an actor in a film taking on a role of a foreign character, you can learn what you want to say before you speak and, if we are careful not to ask the audience not to interrupt, we can give a passable or even an excellent presentation. Furthermore, the intensive language learning that will take place while you are studying the expressions you will need for your presentation will provide you with a boost to your language skills s you learn how to talk about yourself as a professional, your company and its products and services.

I believe the development of presentation skills in English may be the initial step to take linguistically. Once we are able to express ourselves proficiently in this medium, we will then find we are better qualified to take part in more demanding language tasks such as the teleconference, where interaction and listening skills are also required. The following pages offer you, the business English student and company professional, advice and practical help to best prepare your presentation in English.

Good luck and most of all enjoy giving your presentations in English!

Part 1 - Pronunciation of technical vocabulary

Copyright © 2023 Practising English All rights reserved

Presentation

  • Written By Gregg Rosenzweig
  • Updated: June 4, 2024
We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their basic fundamentals so you can start with a solid foundation — simple definitions, clarity on formats, and plenty of examples.

What is a Presentation?

A communication device that relays a topic to an audience in the form of a slide show, demonstration, lecture, or speech, where words and pictures complement each other.

Why should you think of presentations as content?

The beauty of content creation is that almost anything can become a compelling piece of content . It just depends on the creativity used to convert it and the story that brings it to life.

give a presentation means

The long and short of it

Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Are you referring to the screen in detail or not?), consider the number of informational content slides when tallying the overall presentation length. For instance, don’t include title slides in your tally when conveying length to a content creator.

A general guide to presentation length:

  • Short Form (5 content slides)
  • Standard Form (10 content slides)
  • Long Form (20+ content slides)

Popular use cases for presentations…

Let’s consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures, and a narrative can make people care about something they otherwise might not.

These “talks” pre-date podcasts and blend a compelling use of language and imagery in presentation format to spread ideas in unique ways.

TED Talks have been viewed a billion-plus times worldwide (and counting) and are worth considering when it comes to how you might use video-presentation content to connect with your customers in creative, cool, new ways.

Business types:

Any company that has a pitch deck, executive summary, sales presentation, or any kind of internal document can repurpose them into external-facing content pieces — without pain.

Presentation Examples – Short Form

Here are some short-form examples with curated to help inspire you.

give a presentation means

Presentation Examples – Standard Form

give a presentation means

Presentation Examples – Long Form

give a presentation means

Understanding Content Quality in Examples

Our team has rated content type examples in three degrees of quality ( Good, Better, Best ) to help you better gauge resources needed for your content plan.

In general, the degrees of content quality correspond to our three content levels ( General, Qualified, Expert ) based on the criteria below. Remember though, multiple variables determine the cost, completion time, or content level for any content piece with a perceived degree of quality.

give a presentation means

How to Get Exceptional Content That Elevates

If you want to impress your clients, co-workers, or leadership team with your next presentation or product demonstration, to might want to consider working with proven content creators.

At ClearVoice, we have a Talent Network of 4000+ professionals across 200+ industries. That means we can find creators with the exact skill sets and expertise you need to create content that gets results.

Talk to a content specialist today to start the conversation.

Stay in the know.

We will keep you up-to-date with all the content marketing news and resources. You will be a content expert in no time. Sign up for our free newsletter.

Elevate Your Content Game

Transform your marketing with a consistent stream of high-quality content for your brand.

Marketer showing high-quality content.

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Look up a word, learn it forever.

Presentation.

Other forms: presentations

The noun presentation means the official giving, or presenting, of something. The presentation of diplomas at a graduation ceremony is the part that makes many of the parents in the audience cry.

A presentation can be a ceremony of giving some gift or award, and it can also be a demonstration or show — like a dog training presentation at your local pet store. Another meaning of presentation is a style of displaying something — like the presentation of plants and flowers in the florist's window or the presentation of food on a buffet table. In the 1600s, presentation was commonly used to mean "show or play," as in "a theatrical presentation ."

  • noun the activity of formally presenting something (as a prize or reward) “she gave the trophy but he made the presentation ” see more see less type of: ceremony the proper or conventional behavior on some solemn occasion
  • noun the act of presenting a proposal see more see less types: first reading the first presentation of a bill in a legislature second reading the second presentation of a bill in a legislature; to approve its general principles (Britain) or to discuss a committee's report and take a vote (US) type of: proposal , proposition the act of making a proposal
  • noun the act of making something publicly available; presenting news or other information by broadcasting or printing it “he prepared his presentation carefully in advance” see more see less types: unveiling putting on display for the first time production a presentation for the stage or screen or radio or television staging , theatrical production the production of a drama on the stage type of: display exhibiting openly in public view
  • noun formally making a person known to another or to the public synonyms: intro , introduction see more see less types: debut the presentation of a debutante in society reintroduction an act of renewed introduction type of: informing , making known a speech act that conveys information
  • noun a show or display; the act of presenting something to sight or view “the presentation of new data” synonyms: demonstration , presentment see more see less types: show 19 types... hide 19 types... exhibition the act of exhibiting exposure presentation to view in an open or public manner performance the act of presenting a play or a piece of music or other entertainment lecture demonstration presentation of an example of what the lecturer is discoursing about counterdemonstration a demonstration held in opposition to another demonstration dramatic performance , dramatic production the act of performing a drama encore an extra or repeated performance; usually given in response to audience demand extemporisation , extemporization , improvisation a performance given extempore without planning or preparation juggle , juggling throwing and catching several objects simultaneously conjuration , conjuring trick , deception , illusion , legerdemain , magic , magic trick , thaumaturgy , trick an illusory feat; considered magical by naive observers musical performance the act of performing music one-night stand a performance in one place on one night only interpretation , rendering , rendition the act of interpreting something as expressed in an artistic performance last hurrah , swan song a final performance or effort (especially before retirement) debunking , repudiation the exposure of falseness or pretensions production (law) the act of exhibiting in a court of law rodeo an exhibition of cowboy skills program , programme a performance (or series of performances) at a public presentation reprise the act of performing a role again type of: show the act of publicly exhibiting or entertaining
  • noun a visual representation of something synonyms: display see more see less types: show 5 types... hide 5 types... float an elaborate display mounted on a platform carried by a truck (or pulled by a truck) in a procession or parade Snellen chart display consisting of a printed card with letters and numbers in lines of decreasing size; used to test visual acuity spectacle an elaborate and remarkable display on a lavish scale bullfight , corrida a Spanish or Portuguese or Latin American spectacle; a matador baits and (usually) kills a bull in an arena before many spectators naumachia , naumachy a naval spectacle; a mock sea battle put on by the ancient Romans type of: representation a creation that is a visual or tangible rendering of someone or something
  • noun (obstetrics) position of the fetus in the uterus relative to the birth canal “Cesarean sections are sometimes the result of abnormal presentations ” see more see less type of: attitude , position , posture the arrangement of the body and its limbs

Vocabulary lists containing presentation

To improve your fluency in English Language Arts and Reading (ELAR), learn this academic vocabulary list that includes words selected from the Texas Essential Knowledge and Skills (TEKS) state standards.

Vocabulary is key to performing well on Common Core-aligned tests for English Language Arts as well as for building literacy in social studies, science, and technical subjects. This collection features common tier-2 words that are taught and tested in Grades 9 and 10. These words are used in a variety of contexts, exhibit different shades of meaning based on those contexts, and appear commonly in classroom instruction and on standardized assessments. Here are links to our lists for the collection: List 1 , List 2 , List 3 , List 4 , List 5 , List 6 , List 7 , List 8

Vocabulary is key to performing well on Common Core-aligned tests for English Language Arts as well as for building literacy in social studies, science, and technical subjects. This collection features common tier-2 words that are taught and tested in Grade 6. These words are used in a variety of contexts, exhibit different shades of meaning based on those contexts, and appear commonly in classroom instruction and on standardized assessments. Here are links to our lists for the collection: List 1 , List 2 , List 3 , List 4 , List 5 , List 6 , List 7 , List 8

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Definition of presentation noun from the Oxford Advanced Learner's Dictionary

presentation

  • presentation on/about somebody/something The sales manager will give a presentation on the new products.
  • Several speakers will be making short presentations .
  • The conference will begin with a keynote presentation by a leading industry figure.
  • a slide/video/multimedia presentation
  • presentation on

Join our community to access the latest language learning and assessment tips from Oxford University Press!

  • The trial was adjourned following the presentation of new evidence to the court.
  • The presentation of prizes began after the speeches.
  • The Mayor will make the presentation (= hand over the gift) herself.
  • on presentation of something Members will be admitted on presentation of a membership card.
  • a presentation copy (= a free book given by the author or publisher )
  • a presentation ceremony/evening
  • presentation to
  • Improving the product's presentation (= the way it is wrapped, advertised, etc.) should increase sales.
  • I admire the clear, logical presentation of her arguments.
  • The main emphasis of the training will be on presentation skills .
  • I've put my presentation on a memory stick.
  • the school's annual presentation evening
  • [countable] a performance of a play, etc. in a theatre
  • [countable, uncountable] ( medical ) the position in which a baby is lying in the mother’s body just before birth

Nearby words

IMAGES

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    A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. A presentation can also be used as a broad term that encompasses other 'speaking engagements' such as making a speech at a wedding, or getting a point across in a video conference.

  5. Presentation Definition & Meaning

    The meaning of PRESENTATION is the act of presenting. How to use presentation in a sentence. the act of presenting… See the full definition. Games & Quizzes; Games & Quizzes; Word of the Day; Grammar; Wordplay; Word Finder; Thesaurus; Join MWU; Shop; Books; Merch; Settings; My Words;

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  13. What Is a Digital Presentation & How to Get Good At It

    Use high-quality images: Using high-quality images is like adding a layer of delicious, rich frosting to your cake. It makes your presentation more visually interesting and helps support your key message. 3. Use consistent fonts: Using consistent fonts throughout your presentation can make it easier to read.

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    The definition or meaning of a formal presentation is a presentation that one has had time to prepare for. One has generally been asked in advance to give the presentation, and one has practiced ...

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  17. How to Give a Presentation: 12 Steps (with Pictures)

    Move around, but make your movements deliberate. Don't nervously shift your feet (in fact, it's a good idea to imagine that your feet are nailed to the floor except for those times you deliberately choose to move). Use your vocal inflections to create a more dynamic presentation. Vary your voice as you're talking.

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    Professional english Presentation Phrases & Structure

  19. Essential Presentation Skills for Impactful Talks

    Mastering these presentation skills takes practice, but they are essential for anyone looking to deliver impactful presentations consistently. Whether you're presenting to a small group of colleagues or addressing a large audience, honing these skills will help you communicate your ideas effectively, engage your listeners, and leave a lasting ...

  20. How to give a presentation in English

    Give a presentation in English: introduction Tips and useful phrases. ... Giving a formal presentation means you must stand up in front of an audience, try to sell your ideas, be convincing, diplomatic, concise, knowledgeable, and all this in a foreign language! The presentation should be given by the person who knows the subject.

  21. What Is a Presentation? Definition, Uses & Examples

    A general guide to presentation length: Short Form (5 content slides) Standard Form (10 content slides) Long Form (20+ content slides) Popular use cases for presentations… Let's consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures, and a narrative can make people care about something they otherwise ...

  22. Presentation

    The noun presentation means the official giving, or presenting, of something. The presentation of diplomas at a graduation ceremony is the part that makes many of the parents in the audience cry.

  23. PRESENTATION definition and meaning

    14 meanings: 1. the act of presenting or state of being presented 2. the manner of presenting, esp the organization of visual.... Click for more definitions.

  24. presentation noun

    [countable] a meeting at which something, especially a new product or idea, or piece of work, is shown to a group of people presentation on/about somebody/something The sales manager will give a presentation on the new products.; Several speakers will be making short presentations.; The conference will begin with a keynote presentation by a leading industry figure.