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Intercultural Communication

(14 reviews)

intercultural communication introduction speech

Shannon Ahrndt, University of Missouri-St. Louis

Copyright Year: 2020

Publisher: University of Missouri - St. Louis

Language: English

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Reviewed by Christi Masters, Clinical Associate Professor, Purdue University on 12/19/23

This covers a fairly wide range of topics in regard to intercultural learning. For an introductory course (especially geared towards freshmen), this will provide a nice overview of topics. Given the title, I was expecting to see more comprehensive... read more

Comprehensiveness rating: 4 see less

This covers a fairly wide range of topics in regard to intercultural learning. For an introductory course (especially geared towards freshmen), this will provide a nice overview of topics. Given the title, I was expecting to see more comprehensive information about culture and communication (e.g., how to communicate more effectively). Chapter 1 covered this more comprehensively than the remaining chapters.

Content Accuracy rating: 5

Overall the information is accurate and sources are cited. Writing about this topic can be tricky as we often view this from our own experiences in life, but the author appropriately references material discussed.

Relevance/Longevity rating: 4

The overall topic and broad information is quite relevant. While there are a few examples that are recent, many of the examples (including video clips) were often quite old (and not clearly related to how it is relevant to current times).

Clarity rating: 5

The clarity is excellent. I appreciated how each chapter provides clear learning objectives before getting started. The key terms at the start of each chapter (and being able to click on them for more information) was helpful, especially when thinking of the student perspective.

Consistency rating: 4

Consistency with terminology throughout the text was noted. The consistent start of each chapter with learning objectives and key terminology was helpful. All of the chapters ended with "key takeaways", but two chapters did not include "exercises" at the end of the chapter.

Modularity rating: 5

Although chapter 1 was long and contained more information than others, there were still clear sections and subheadings that aided modularity. Although some of the information builds off previous content/chapters, it would still be feasible to assign a chapter or section and still make sense to the reader and allow for learning based on that specific assignment/chapter.

Organization/Structure/Flow rating: 5

The text was organized and flowed well while reading. As mentioned previously, the organization of each chapter was helpful (starting with learning objectives and key terms, and ending with key takeaways and exercises).

Interface rating: 5

The images and charts were clear. The key terms and videos were easy to click on and find. There were no distracting features noted.

Grammatical Errors rating: 5

A few minor errors but nothing that hindered content or readability.

Cultural Relevance rating: 4

Given this is the focus of the text, it covers a range of cultural topics. Again, some of the information/examples are older and it would benefit from more recent examples.

There were many things I appreciated about this text. For example, noting the importance of reflection and reflective practice when it comes to intercultural learning. I wish there was more focus and an explicit statement about intercultural communication competence being a life-long journey - you don't just one day become "competent". While I am sure the author knows that, I think an undergraduate student could read the section on ICC and think there is an "endpoint" where you are finally competent.

Reviewed by Kay L. Colley, Professor of Mass Communication, Texas Wesleyan University on 7/31/23

This book is a comprehensive yet concise read allowing students to really understand the basics of intercultural communication. The glossary provides a great resource for students and anyone who wants to understand how to more effectively... read more

This book is a comprehensive yet concise read allowing students to really understand the basics of intercultural communication. The glossary provides a great resource for students and anyone who wants to understand how to more effectively communicate across cultures.

Most intercultural communication texts are written through a lens, so examples veer toward a focus on one area, usually the area of specialization of the author. This text provides a good depth of examples that seem to go beyond your traditional examples in such a text.

Relevance/Longevity rating: 5

The basic theories and concepts of intercultural communication are tackled effectively in this text, and content is fairly up-to-date. As this topic changes so quickly, it is difficult to keep intercultural communications up-to-date, but examples and issues are relevant to today.

This text is well-written and more accessible to students than several other texts I have reviewed. A limit on jargon and clear explanations of complicated topics make the text one that students will use.

Consistency rating: 5

Consistent use of terminology and phrasing is clear throughout the book.

Modularity rating: 4

The first two chapters are a bit long, especially chapter 1. Breaking the chapter into a bite-sized portion would be helpful.

Clear flow and logic are present in this text.

I was impressed by how the text looked. It is clear, attractive and written in a font that makes reading easier.

Grammatical Errors rating: 4

There are a few grammatical errors, which is common in most texts today. Nothing is glaring, in terms of grammar, but there are some S-V agreement issues.

Cultural Relevance rating: 5

The topics that this textbook covers are sometimes hot button. There are some graphics that may be jarring, but that is the nature of intercultural communications. In studying how to communicate effectively across cultures, there are times when issues must be addressed that are uncomfortable.

This textbook is far more accessible to my students than the previous textbook in terms of writing, tone and style. I really believe my students will understand the subject better as they use this text, which is integral to understanding how to communication effectively across cultures.

Reviewed by Marc Pinheiro-Cadd, Associate Professor, Drake University on 12/15/22

While each chapter is of interest and potentially useful for an introductory course to intercultural communication, there is no index and no glossary. This could be addressed using ancillary materials, but it would not suffice as a stand-alone... read more

Comprehensiveness rating: 3 see less

While each chapter is of interest and potentially useful for an introductory course to intercultural communication, there is no index and no glossary. This could be addressed using ancillary materials, but it would not suffice as a stand-alone textbook.

The content is unbiased, taking a "neutral" stance on the various topics. The content is consistent with current research in the field, although there are some missing content that would be useful.

My primary motivation for reviewing the text was to find a better presentation of the chapter on gendered communication, i.e., something that addresses more the interaction between males and females. While the text discusses the LGBTQ+ movement and community, it lacks a thorough discussion of communication within the community and with other communities. While the research in this area has not been largely forthcoming, most instructors will want a text (or replacement chapter) that is more current. A chapter devoted to acculturation might be a useful addition.

The text is very clearly written and 100% appropriate for an introductory course. Studnets who wish for or need material that can be applied directly to their lives without difficult jargon, this would be an appropriate selection.

Assessing this is a little difficult given that there is no index or glossary, but based on my reading, it is consistent. The framework remains consistent in that it is a very user-friendly text.

I believe this is one of the strengths of the text. Individual chapters could be used to supplement or replace chapters of other texts. Alternatively, chapters of this text could be omitted and replaced by others more suitable to the instructor and their students. The divisions internally within each chapter have been well chosen.

The first three chapters of the text are the more "theoretical," although they are easily processed by a reader unfamiliar with the field. The remainder of the chapter address various aspects of human society that face some of the issues addressed in the first three chapters.

There were no interface issues to note. Every chart and image were clearly displayed and easily understood.

No grammatical errors were found.

Race, class, and gender were addressed in individual chapters. A discussion of communication between non-binary and binary/cis individuals would be an appropriate addition. No offensive material was detected.

Having known little about OER prior to the search that led me to this text, I was very pleasantly surprised to discover this text. It will be useful for future iterations of my courses.

Reviewed by Elissa Mitchell, Associate Professor, University of Southern Indiana on 11/18/22

This book covers many areas (e.g., stereotyping, beliefs and values, race and ethnicity, social class, gender and sexuality) so it's diverse enough to be used in a broad course, likely as a supplemental text/reading. Each chapter has a good... read more

This book covers many areas (e.g., stereotyping, beliefs and values, race and ethnicity, social class, gender and sexuality) so it's diverse enough to be used in a broad course, likely as a supplemental text/reading. Each chapter has a good overview of the topic. It doesn't not go in depth on any one topic, so would be best for an introductory course.

Content Accuracy rating: 4

While I am not expert in this field, it appears as though the information in this book is based on the appropriate literature and is supported by in-text citations and linked in the references.

This is an up-to-date discussion of intercultural communication, although I would have liked to have seen more of a discussion on nonverbal communication (an important factor). While language or preferred terms may evolve over time, this could easily be updated to reflect those changes. A list of key terms would be a nice addition to each chapter, perhaps included at the end with the key takeaways.

I found this to be a very well-written text. It is fairly informal, not including a lot of unnecessary jargon, and makes the text accessible (ideal for undergraduates). Personal examples and stories are included which engages the reader.

The text is consistent in terms of formatting, style of writing, and additional content (key takeaways, student exercises) throughout

This is a highly modular text and chapters could easily be used independently without assigning the whole text. Chapters on race or gender, for example, could be used as supplemental readings in courses addressing those topics. The chapters can be a bit long so one might even consider breaking up chapters into subsections.

The text is well-organized and flows well. While some chapters start differently than others, I think that helps break up the monotony of some texts. The book starts with an overview of the topic and then each subsequent chapter talks about a specific aspect of culture or identity.

The text is free of significant interface issues or navigation problems. The images/charts are clear and cited & I appreciate the linked in-text citations.

This is a well-written text with few grammatical issues. Those that are present do not detract from the topic or information being presented.

This is an appropriate book for intercultural communication from an American perspective. Those from other nations would likely have a different view. That being said, the U.S. has many cultures and subcultures and this book does a nice job of discussing potential issues and considerations.

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Reviewed by Reslie Cortés, Assistnat Professor, James Madison University on 11/9/22

The information provided and the chapter organization is interesting and good but overall, I think this book is more about identity than culture. It covers very little ground to the extent that I would not be able to keep it as my main book and... read more

The information provided and the chapter organization is interesting and good but overall, I think this book is more about identity than culture. It covers very little ground to the extent that I would not be able to keep it as my main book and would only be able to use it to supplement a different text. It is also quite short at only 100 pages. So while it could be used as a helpful reference it’s not a stand-alone text.

Content Accuracy rating: 3

While the book often brings in widely accepted concepts regarding prejudice, there is insufficient/inaccurate discussion of how these function through colonialism. For example, in discussion of social class the author points to overpopulation in the global south. This is a myth borne out of colonial discourse which erases exploitation of these countries and has been widely disproven. We have also moved beyond considering oppression as an individual experience and much more structurally.

Does not extensively use “current events” to explain concepts so it feels very anachronistic. This could increase its longevity but also detaches it from everyday experiences.

Writing style is very clear, accessible, and personable. The author refers to themselves in the third person which I think student would like. Most students should be able to easily digest the reading.

The terminology is consistent, however there is an imbalance in paradigmatic coverage. There seems to be an implied assumption that all intercultural communication research has this critical approach which I feel is very inaccurate and limits the coverage on social scientific or interpretive perspectives in the field. In other words, presenting critical perspectives as the umbrella instead of one approach. I myself am I critical scholar, however in a survey course we must address the other paradigms as well.

Chapters are 25 pages or less with plenty of subsections

Organization/Structure/Flow rating: 4

The chapters are divided by different identities and while this contributes to a good flow, there is more to intercultural communication than identity. I fear this organization has excluded some important themes such as cultural space, identity performance, globalization and modern-day imperialism, the role of media, cultural practices, language, etc. Furthermore, while intersectionality is discussed, this organization hampers readers ability to see how these functions because the identities are all discussed separately.

Well placed headers, images, charts. Links work correctly.

None detected

Cultural Relevance rating: 3

There seems to be a hesitance address modern-day colonization and imperialism in this book. Additionally, I think it could be updated by using “enslavement” rather than “slavery”. It discusses important social inequalities at length but mostly at an individual level, leaving out explorations of more structural oppressions. There are also some red flags throughout that reveal internalized oppressive discourse of the author. For example the chapter on social class (only 10pgs or so) talks about criminal justice and uses a photograph of a black man being arrested with no contextualization or discussion of rates of arrest in different communities or police brutality. Literally choosing to include this without drawing its relevance to culture. What was their goal for discussing this topic? Out of touch and completely unacceptable.

Reviewed by Caleb Lamont, Adjunct Faculty in Communication Studies, Eastern Oregon University on 9/9/22

Various topics and theories are explored in the text and present them in a fun and engaging way. Everything is easy to understand throughout and students are able to see how one topic connects to another one. read more

Comprehensiveness rating: 5 see less

Various topics and theories are explored in the text and present them in a fun and engaging way. Everything is easy to understand throughout and students are able to see how one topic connects to another one.

Everything was accurate and relatable to the students.

Everything is very relevant and up-to-date. Granted, some things might need to be revised down the road in future editions to make things more relatable and current but as of today, everything was fine and relevant.

Everything was very easy to understand and flowed clearly from chapter to chapter.

The author was consistent throughout.

Overall, everything is easy to understand throughout and is a solid text the way it is today. Everything flows and builds off of previous chapters/topics.

The text is very well organized and everything flows from the first chapter to the last chapter.

No issues with this, no broken links were found.

While not a major issue, there were several typos and other grammatical errors in the text. Not a major issue at all though, and it did not take away from the material being presented to students.

The examples used were all current and relatable to students but it was more geared toward North American culture it seemed. Expanding the cultural examples being used is suggested for future revisions.

Overall, this is a solid text and does a great job presenting information to students.

Reviewed by Andrea (Ané) Pearman, Assistant Professor, Tidewater Community College on 7/28/22

Although the text covers a vast amount of content, there are foundational aspects of ICC that are not addressed as well as I would prefer. There appears to be a more sociological or cultural anthropology focus to this text and less of a focus on... read more

Although the text covers a vast amount of content, there are foundational aspects of ICC that are not addressed as well as I would prefer. There appears to be a more sociological or cultural anthropology focus to this text and less of a focus on the field of communication. For example, nonverbal communication was barely addressed yet it plays such a significant role in ICC.

I appreciate the listing of key terms at the beginning of each chapter as well as the direct links between the listing and the content within the chapter. I would recommend a well-structured glossary as an addition to this text or a detailed index to the entire text for reference; this would make content even more accessible for students. I appreciate the inclusion (which is not rather standard process) of learning objectives for each chapter but I do not always see the connection within the chapters.

Content, without copiously scrutinizing each chapters’ content and fact checking each and every single reference, appears to be accurate. The author cites sources at the end of each chapter and within the content of the chapters. Links to source citations are added within each chapter’s content for credibility and to enhance further research. I appreciated the links within the "References" section for each chapter to easily access original source content.

Overall, the language of the writing does not tend to “date” the content as the author has written with “timeless” language. The author includes both historical and current examples which may impact the long-term relevance of the text. The inclusion of incredibly current content (text written in 2020 with sources from 2020) may help this text stand the test of time. The language is current and there is a good inclusion of up-to-date examples of some concepts discussed within some of the content (particularly in the Ch. 7 Socialization and Human Sexuality). These examples could easily be updated to keep the content as current as possible.

Clarity rating: 4

The chapters are clearly written with the author’s writing style being very “readable” and I feel that this puts the readers at ease regarding the content. The author’s language is written at a level easily accessible for both higher and lower-level undergraduate course students. The author uses anecdotes and personal examples to make the content more “relatable” and the author tries to create connections with students, overall, with the language style of the writing. However, the somewhat heavy reliance on personal examples by the author can take away from the overall research value- for me, as a reader.

The chapters’ language, formatting and content follow a consistent pattern. I appreciate the use of key terms, learning objectives, photo boxes, “getting real” and “getting plugged in “sections, key takeaways, examples, video links and one level of sub-heading throughout each chapter. I would even value a further level of sub-heading, if possible, in future editions. The flow of content is logical and consistent, but some chapters are significantly longer or include more content than others which requires the professor to break down into addition reading sections for students.

In the text’s current organization, the chapters seem to flow logically into each other or lead logically to the next chapter’s content. Having said this, the chapters are structured in a manner that they can easily be rearranged for teaching style and timing. The subdivision of content with secondary headers within the chapters makes it easier to “pick and choose” if necessary, content to be addressed.

As previously noted, some chapters contain considerably more content than others and this could be modified with either adding more chapters OR more content to other chapters. The flow of content is logical and well-structured. There is consistency in the content included with the exception of some chapters including more pedagogical aids than others.

Interface rating: 4

Basic but, overall, easy to use. Downloadable pdf with links (but it’s easy to lose your original place of reading when using links). Although I appreciate the links for key words and source information, the “open in another tab” option is not available, but it would make the process easier to return to prior reading place.

I did not review the text as an editor nor run through editing software, but I did notice a few slight grammatical issues present; the errors were nominal and none that would impact the author’s credibility.

The examples were very current as well as relevant and, overall, would relate to, or at least interest, students. I found the book to be sensitive to a variety of aspects of culture but found it to be somewhat “American-centric” meaning it was more relevant to North America than subcultures of other geographic areas (like Africa, Asia, Australia and Europe).

I found the text to be an enjoyable read and I think students would find value in the content included. I appreciated the key term links and exercises for students as well as the personal anecdotes of the author. While the coverage of intercultural communication from a sociological perspective was quite thorough, I would not be able to use this as a “stand alone” source for my Intercultural Communication courses but would need to supplement with additional content regarding communication theories as well as more content from cultures outside of the United States.

Reviewed by Sweta Baniya, Assistant Professor, Virginia Tech on 4/1/22

The book is less comprehensive than I thought. Though it covers a variety of important topics, I wanted some comprehensive historical grounding of IC and its importance. read more

The book is less comprehensive than I thought. Though it covers a variety of important topics, I wanted some comprehensive historical grounding of IC and its importance.

All content seems accurate.

Content is very relevant

The language is really clear.

Information is very consistent. However, I think the history of IC is missing.

I think so! I like the format.

It seems like there are so many items within one page but those are easily identifiable.

No issues that I can think of

None that I can see.

I think the book is really good. However, I think I wanted a comprehensive history of intercultural communication that will help the students to understand the grounding of IC. I do think the book is really good. However, I am not so confident in using only this text as my major text for my class. The chapter on Race and Ethnicity is really important. I will definitely assign some chapters from the book to my future IC class because the book has important topics.

Reviewed by Gloria Wenman, Adjunct Instructor, English Language Acquisition, Kirkwood Community College on 12/15/21

The textbook covers a wide range of the American cultural landscape. It explains the history of certain issues with tact while also conveying the good and bad of historical figures and impactful decisions (historical as in the past few to many... read more

The textbook covers a wide range of the American cultural landscape. It explains the history of certain issues with tact while also conveying the good and bad of historical figures and impactful decisions (historical as in the past few to many years ago). Explanations are placed with the initiation of a concept. This is convenient as it alleviates the need to grab another book to find the meaning. At times, explanations are tied back to previous concepts to help with understanding, e.g., “the socializing institutions we discussed earlier…” The table of contents could be revised to include headings within each chapter. This would help the reader to see at a glance all that a chapter focuses on, rather than just the chapter's main thesis.

While most of the content consists of statements of fact, the author's opinions are obvious in the words used to examine different concepts. It is usually clear when the author's own viewpoint is being expressed. The content is well referenced with a discussion of the sourced information. In-text citations are linked to the reference page. Most of the references are linked to the originating document. This makes it easy to fact-check a discussed concept or approach. A random sampling showed that the author stayed true to the represented ideas of the linked articles.

Very few ‘currently trending’ words or phrases are used thus lessening the need for interpretation. This lends to the relevance of the material as it prevents ‘dating’ of the material. Much of the textbook is tied to the historical beginnings of certain outcomes. While the interpretation of these may change, hopefully, the facts won’t. When combined with common use words, this will keep the textbook from being outdated within the next decade (as is the case with many printed books).

The author's style of writing helps the reader understand the different approaches used. The contained concepts are well defined and considered from several perspectives. It is also written with good sentence structure and paragraph placement making for a clearer understanding of theories, opinions, and explanations. Headers, sub-headers, and highlighting help to simplify content and connections.

The style of writing is consistent throughout the textbook. Words, phrases, and concepts of the same level of proficiency are conveyed in a similar manner throughout. Chapters are laid out in the same pattern making it easy to pinpoint references, suggested learning outcomes, key terms, key takeaways, and student exercises. The flow of the chapters is similar without any jarring (or chaotic) changes. The call-backs to previous chapters or discussions help to connect the entirety of the communication concept between and within different American ideals, beliefs, and systems.

Moving through the book in a linear fashion allows certain aspects to bloom in a particular way. However, the author’s way of developing the textbook does allow for segmentation. Chapters could be subdivided with the extractions combined in different ways. This helps home in on certain facets that may be at the forefront of common thought, the news of the day, or the planned focus of a class. This makes it easier to pick and choose which portions to use in classroom discussions. While each chapter has a set focus, some of the concepts do overlap. This helps with flow and understanding but may make it more difficult to subdivide without seeming fragmentary.

The textbook is organized into overall categories then subdivided into specific areas of focus. This continuity of structure helps the reader move from one aspect, or focus, of the chapter to another. However, some chapters begin with a story of a recent event, others start with consideration of different research, and yet others begin with an expressed opinion. While this might lend an interesting diversity, it impacts the flow between chapters. This keeps the textbook from being as useful of a classroom tool as it could be. Some chapters have questions after the opening foray, but most do not. The questions are useful because they make the reader immediately question their own biases. They also provide a great starting point for discussion-based classes.

Interface rating: 3

Links within the document help with understanding. The links allow you to click on a keyword or reference and be taken to the definition or usage within the textbook. Getting back to your starting point is not as easy due to the necessity of scrolling back. Clicking on a picture byline or reference did not result in the same issue. Hitting the back button returns you to the exact place in the textbook you left. Perhaps the issue is only true of links within the document rather than those linked to outside sources. While this aspect is probably true of many online documents, having a link that goes backward and forwards could alleviate this.

There are some dropped words, such as indirect articles, and some awkward word usage. However, I didn’t read it with the intent of proofreading, and the meaning and intent appear clear.

The dynamics and inter-connectedness of the different aspects of American culture are well explored. The textbook is somewhat limited to those already in or wishing to integrate into, the existing stratified American culture or to better understand their place(s) in it. For those coming to this country with the wish to understand the culture, and not change their own, this is a great overall introduction. However, while there may be commonalities between cultures, the book doesn’t consider outside backgrounds and cultures.

The textbook is focused on the intersectionality within American culture. It is more intracultural than intercultural. I had looked at this textbook for possible use in an English Language Acquisitions’ Culture and Communication class. This is a high-level class, and in the next lowest (in a progression-based system) we discuss a person’s culture of familiarity in comparison with the American culture. When I first looked at this book, it seemed to be a possibility. After more in-depth consideration though, I don’t think it will work for helping students to understand the American culture as it relates to their own. Thanks to the decent modularity, there are many facets that I can use. I just can’t use it as a whole class. I think this textbook is great, and I certainly like it for its inclusivity of American’s varied cultures.

Reviewed by Kristen Livingston, Associate Instructional Professor, Pittsburg State University on 6/3/21

Very dense- all encompassing and dare I even say "loaded" with all of the connecting ideologies to sociological foundations. I worry that it is not effective in communication practices but may be helpful understanding people which is how... read more

Very dense- all encompassing and dare I even say "loaded" with all of the connecting ideologies to sociological foundations. I worry that it is not effective in communication practices but may be helpful understanding people which is how connections in communication may be made. I would reduce the overwhelming focus on descriptions and focus on what intercultural means in terms of communication. Intercultural communication can be an overwhelming subject and this may encourage more anxiety with the topic. The key terms would benefit including definitions at the beginning or the end of the chapters to help reiterate the importance of those in relation to intercultural communication. The exercises are helpful to generate discussion/reiteration of content.

The content, in accordance with best practices, theoretical framing, and academic acknowledgments, is referenced adequately. The citations at the end of each chapter clarify anything within the text that may encourage questioning. Intercultural communication is heavily reliant on experience as much as academics- I know this may not be a popular "opinion. Thus, this text does a good job collecting information to help further a classroom discussion.

Since intercultural is tangible and reliant on those individuals communicating, this book is relatively up to date but will not adjusted often. It is helpful to have the historical timelines, case studies, and the author's references to aid in the exploration of content. It will be up to the instructor to guide students through the text and engage them with approaches to understanding the content. It helps to know where we have come from to know where the discussion will allocate further in the classroom.

The seven chapters are clearly written, organized, and offer context for the terminology used throughout the text. It is easy to read, navigate, and connects the subject matter from chapter to chapter. I would appreciate a bit more connectivity to student learning and an understanding that this can be very overwhelming (which at times I felt was without during my reading).

The text is consistent, has a clear identity in reading, and flows from one subject to the next. Some chapters don't have the abundance of student inclusion (exercises) but that may be due to the subject matter in question. It does a good job in framing ideologies, given how the text pulls from a variety of resources, and condenses into a relatively unified voice.

The chapters can be divided easily throughout a semester or a summer course. Given the lengths of chapters, some information may need to be reduced by the instructor through picking and choosing the most important content (due to how much content there is overall). How each chapter is divided into sections is helpful to for discussions and assignments.

The textbook is organized in an easy "map" formation that will lend to understanding one topic to the next. The subject builds upon itself to help set tone, standards, and understanding before moving on.

Everything worked, links were not broken, and imagery was clear without pixelation.

There were some typos that I caught during my brief experience with the text (however, due to how dense the material is, I am not surprise).

This text is HIGHLY relevant and is inclusive by default of subject matter. However, all examples, case studies, and references help to monitor and recognize all aspects of intercultural exploration.

This is a well-written book that just needs some minor considerations as an adoption in class. I think an instructor can cherry pick the materials from this text OR ultimately will choose to create content themselves from OER resources. Overall, I would recommend but each instructor should recognize how much material is embodied in the text, the scope of the text in seven chapters, and what they would like their students to learn most importantly.

Reviewed by Noel Neptune, Lecturer/Clinical Education Coordinator, University of Southern Maine on 3/31/21

Covers the content expected. I appreciate all the works cited sections at the end of the chapters as well to see their references. I think a section at the beginning of each chapter defining key terms would be beneficial. I also like the... read more

Covers the content expected. I appreciate all the works cited sections at the end of the chapters as well to see their references. I think a section at the beginning of each chapter defining key terms would be beneficial. I also like the explanation of some of the exercises that have been used when looking at cultural awareness. It provides a lot of resources to look into to use for courses.

I believe the content is accurate and free of bias, but there are several points in the book that the author tells their own story. I think these would make better boxed out discussion or authors thoughts rather than in the middle of the text. The author also lists all of their references.

Relevance/Longevity rating: 3

The content is up to date but I think many of the sections and references will seem poorly written as time goes on (refers to things in recent history, etc...). I do like the historic timelines of important dates and those will be easy to update. But the in-text references will be harder to update.

Fairly clear but I think a chapter in the beginning that clearly defined key words, or having tabs off of the text to do so would be helpful. Some of the definitions of terms you had to read the whole section to decipher the authors definition. Also, lots of first person story telling. I like the stories, but think they should be separated from the researched information.

The author is consistent throughout the entire book.

The text is obviously divided but I think it may even be more beneficial to break into even smaller segments. I like books that make it easy to break up the reading into small segments with clear places you can stop and resume at later dates. This does have several subsections you can do this with in some chapters but others it doesn't work as well. Chapter 1 is a bit too long and reads dry.

Topics are all introduced but I find the flow of the book a bit choppy for some reason. It might be because the book jumps from personal story to research, then to definitions and back and forth.

I did not have any issues with interface with the online text.

No issues that I noticed but I will admit, this is not my strong point.

It is a book about Intercultural Communications. It can't get much more culturally relevant than that. The examples the text used are all relevant to evaluating cultural awareness and competence.

I like the exercises at the end of the chapters. I also enjoy the authors personal notes, just wish they were introduced outside of the chapter reading. I would also add a list of terms and definitions at the beginning of the chapter for quick reference. Overall a good text. My biggest concern is the amount of timely references made in the book and how they will hold up and read with time.

Reviewed by Cory Geraths, Visiting Assistant Professor of Rhetoric, Wabash College on 2/28/21

This book, unfortunately, is not comprehensive. The textbook proposes a focus on intercultural communication and, while this is a recurring theme throughout (particularly in the opening chapter), much of the content focuses more on the... read more

Comprehensiveness rating: 2 see less

This book, unfortunately, is not comprehensive. The textbook proposes a focus on intercultural communication and, while this is a recurring theme throughout (particularly in the opening chapter), much of the content focuses more on the "intercultural" side of "intercultural communication." The selections compiled by the editor into this text stem largely from Sociology and, while this is helpful to a degree from the perspective of interdisciplinarity, Communication teachers looking to use this book in an Intercultural Communication course will find the book quite light in terms of explicit focus on communication theories, practices, and situations. The text does not include an index, though it does include highlighted key terms throughout. Such terms are also noted at the outset of each chapter alongside core learning objectives. Each chapter also ends with a bulleted summary of key themes and most chapters (there is an inconsistency here) also include some exercises for students. Unfortunately, the learning objectives and summaries are often quite lengthy; a more refined list of student goals and key takeaways would be helpful.

The book does not contain, to my eye, significant issues in accuracy of content. The primary issue, as noted elsewhere in this review, stems from the need for a richer focus on Communication Studies as a discipline, broadly, and Intercultural Communication as a rich subfield of that discipline, specifically. Of particular concern, in my view, is that multiple chapters (namely, Ch. 5 on class and Ch. 7 on sexuality) lack a rich engagement with scholarship and other evidence. Rather than drawing upon work by academics and others, these chapters rely primarily on Wiki sources. And, while such sources can be useful as sites for general information, they lack a needed rigor and richness in the context of a textbook to be assigned to students.

This textbook is inconsistent in terms of relevance. At times, examples are up-to-date (as in parts of Ch. 7 on sexuality). More often than not, however, the data marshaled and the examples proffered in this book lack a necessary recency. There are, for instance, multiple occasions where data is marshaled from the 1990s or 2000s. Such data is not explicitly connected to the present moment or even a more recent moment. It is, instead, used without sufficient context in a way that is troubling and would, in my view, lead a faculty member assigning this textbook to have to fill in the gaps on her own.

The seven chapters compiled by the editor into this text are, by and large, clearly written. Terms are clearly defined and highlighted, and the book appears as one would expect a textbook to appear. The prose is accessible was easy to follow. At times, however, I would have appreciated more explicit engagement with the student audience. It is not always clear that these chapters conceive of students as the primary audience; for instance, this is more common in Ch. 1 and Ch. 2 and much less so in later chapters.

By and large, the textbook has a clear flow and is consistent in terms of terminology and framework. Because the chapters are taken from a variety of original open-access sources, however, there are occasional repeats in key terms and the style of language/prose is not always as consistent as one would like. Moreover, as noted elsewhere in this review, there are a few chapters that lack exercises for students at the end.

The textbook can certainly be divided into modules over the arc of a semester, quarter, or other class. I wish, though, that the chapters were more even in length. Ch. 1 and Ch. 2 are quite dense, and would likely need to be split up over a few days (depending on the level of the course and one's students). The latter chapters, on the other hand, were quite short and, at times, led to me desiring more information, content, and examples. That said, chapters all contain helpful subheadings and would be easily assigned to students in this regard.

Yes. The textbook, as compiled, moves from overarching theory in the beginning chapters to more specific subject areas. This makes sense at a logical level.

Yes. I found no significant issues with the interface. Links (at least those I clicked, worked) and images, charts, and figures were clear on the pages.

There are a handful of grammatical errors in this text. I noticed a few typos, words missing or out of order, and so forth. By and large, however, this is not a distracting issue.

I found no significant issues here. The textbook works purposefully to cite examples across identity categories and life experiences.

I went into my reading of this text hopeful that I could assign it in a forthcoming upper-division Intercultural Communication course. I am, however, disappointed with the end product due to the reasons that I have noted above. And, for those reasons, I will look elsewhere for an open-access text on intercultural communication.

Reviewed by Kerric Harvey, Associate Professor, The George Washington University on 1/15/21

This is not just a comprehensive assemblage of material about the topic, but it actually stretches the conventional boundaries of "intercultural communications" in the best way possible -- and in a way that is long overdue. Intercultural... read more

This is not just a comprehensive assemblage of material about the topic, but it actually stretches the conventional boundaries of "intercultural communications" in the best way possible -- and in a way that is long overdue. Intercultural communication, as a field, has always been one of those subjects best approached as a "praxis," a vibrant, supple, dynamic combination of theory and practice that must react to changes in the "real world" just as nimbly as it responds to the development of new concepts and hypotheses. As such, any textbook in this discipline must be sensitive to shifting social values and cultural conventions to a degree that isn’t necessarily the case with other dimensions of communications studies, per se. Ahrndt’s text fulfils this requirement at the Olympic level. She not only covers the best and most enduring of the legacy material, but expands what “intercultural” means to include sub-divisions within the American “body cultural,” including LGBTQ+ populations, hearing impaired, differently-abled, gender fluid, religious, and other affinity groups not usually addressed in a text of this sort. She also addresses the “intercultural” communication dynamics among African-American, Native American, and Latinex, and several types of Asian, Arab, and Indian sub-continent populations whose immigrants and American-born descendants interact with Americans of European descent.

Interpreting the word “accuracy” to mean the degree to which the text presents without error the theories, concepts, specialized vocabularies, relevant canonical literatures, and real-world case studies used to create a teaching instrument, this text is remarkably accurate across a wide range of core and cognate fields and sub-fields of intercultural communication. The author also does an excellent job with the photograph captions that pepper the text, providing clear, concise, but comprehensive commentary for these illustrations that accurately capture the political context of the events, issues, and objects they depict without overt editorializing or, at the other extreme, falling back on such vapid, "pro forma" descriptions that the captions rob the photos of their cultural vibrancy. Not being able to fact-check the entire text, I can’t guarantee that single piece of information it contains is correct in all ways, but I didn’t see any conspicuous errors, or even anything that suggested less than scrupulous attention to factual detail.

This is an extra-ordinarily relevant text. It’s really the model for understanding what “culture” means in the 21st century, especially in pluralistic societies and taking into account the meta-societies created by the emerging acceptance of multiple identities on many dimensions. Even the case studies are contemporary to the moment (this review is being written in January 2021), including as they do references to the Marriage Equality Act, the Summer of Ferguson, Take Back the Night, the Parks 51 controversy, and on-going tensions about Confederate flags and statues. Although as time progresses and events continue to unfold, these “teaching examples” might diminish in terms of their immediacy, they will still provide emotionally accessible insights into tensions, topics, and events that will retain salience for a very long time to come. The text can also be easily amended to augment the current material with anecdotes and information that “brings it up to speed” in subsequent editions.

One of the real joys of reviewing this text was how easy it was to read. The author moves along at a lively rate without short-changing important concepts or down-grading important theories into superficial versions of themselves. Instead, she condenses material without diminishing it, and does so using clear, approachable language that is deftly crafted and judiciously punctuated. Ideas are presented in digestible form and linked concepts are explored without falling into cumbersome, complicated grammatical constructions. Every chapter begins with a list of “key words” and any technical language or specialty vocabulary is explained organically within the text as it flows from point to point.

This book is very consistent in terms of tone and authorial approach as well as structure and organization. Each chapter is organized the same way, utilizing the same elements, and the informational content itself is recognizably the same authorial “voice” all throughout the work. Terminology remains consistent throughout the entire text, as well.

This book would be very easy to use as a course text. It’s broken up into subject-specific chapters that make intuitive sense, and each chapter is well-organized in a way that would translate easily to classroom presentation. Chapters build on each other as the book unfolds, but not to the extent that would prohibit instructors from re-arranging the chapters according to a different course organization, or using some and not others. This useful modularity continues within each chapter itself, in that instructors can avail themselves of all that each chapter offers, or can extract chapter sub-sections that can still stand on their own as teaching tools.

This book is very well-organized, in a way that leverages its modularity while simultaneously making it easy to use as a fully intact text, in its entirety. Specifically, each chapter begins with information about the source of the material within it, followed by a list of keywords and the learning objectives for that chapter. This is followed by the central material, augmented along the way with exercises, illustrations, relevant tables and graphs, and magazine-style “sidebars” in which the author raises pertinent questions or provides a more granulated look at the chapter’s main issues through a short “case study-like” story. Each chapter concludes with an executive summary of “key takeaways,” a chapter bibliography, and more structured and elaborate student exercises.

As far as I can tell, there are no serious problems with the technological interfaces or the various links associated with this book. It’s an especially nice feature to be able to click on citations to add immediate texture and enhancement to what’s being covered in the text at hand.

I didn’t find any grammatical issues in the text. There were a few instances of odd spacing and of double-words, although I strongly suspect that’s a casualty of my own computer clunky “reading” of the pdf rather than something that’s actually there in the text itself. I did notice that the word “Dutch” was not capitalized in the caption for the photo of Tiger Woods.

This book is absolutely culturally sensitive – in fact, I’d call it an exemplary model of how to do that well and gracefully. It’s also wonderfully diverse in the author’s attention to breaking up monolithic labels for what are rightfully heterogeneous populations. For example, she writes eloquently and sensitively about the diverse as well as the shared immigration experiences of the variety of Spanish-speaking peoples in the United States today, noting contrasts among Mexican, Puerto Rican, Central American, and other Latino and Latina groups. She repeats this useful approach several times, even when discussing the social biographies and the residual communication environments for different types of European immigrants. In subsequent editions, I’d love to see her complexify her discussion of the Native American experience a little more, focusing perhaps on the meaningful linguistic differences as well as cultural norms among different tribal groups and addressing the special situations faced by reservations in the Far North, as well as those on which casinos are located, a challenging setting for intercultural communication if ever there was one. Another place where what she’s already doing well could be expanded would be a bit more material on the escalating presence of immigrants from the Indian sub-continent, especially the women who are making such remarkable contributions to American science and medicine.

This is a highly readable, deeply sensitive, excitingly contemporary text. It preserves the best of the field’s canon while simultaneously introducing culturally salient, socially relevant, and intellectually invigorating new material that is highly relatable for today’s students and easily adaptable to a wide range of courses. I’m so taken with it that I’m already trying to figure out how I can use it in the courses I already teach, or use it as a springboard into ones I’ve yet to develop.

Reviewed by Jackie Mosley, Associate Professor, University of Arkansas on 1/6/21, updated 2/2/21

I have yet to find a textbook that fits with my Cultural Competence course, and this might just be the one! This text covers various theories of cultural competence, without going into a "boring theories section", which is difficult to find. The... read more

I have yet to find a textbook that fits with my Cultural Competence course, and this might just be the one! This text covers various theories of cultural competence, without going into a "boring theories section", which is difficult to find. The material is presented in an easy way for my undergraduate students to comprehend with tangible examples, rather than larger concepts and ideas that are often boring or more difficult to understand.

Content is timely and accurate.

This book is super relevant right now, and could be utilized in so many different types of social sciences courses. This text was written in 2020, which is imperative, given the current climate in the United States and has timely topics related to cultural events.

Text is very easy to comprehend, especially for undergraduate students in introductory courses related to cultural competence.

Consistent terms and material.

I love that the Learning Objectives are very clear and then what major terms will be focused on in the module - very helpful for readers (students) and faculty who want to organize for their own class. I also enjoy the Takeaways at the end of the module that are bulleted - easier to read quickly vs. a large paragraph of a summary. I think students would enjoy this too.

Organization/Structure/Flow rating: 3

I feel that the material (especially in the 1st module) jumps around and covers a lot of material, that I'm not quite sure how I would adapt in my own classroom. It will make it difficult to specify which pages to read (or sections), but it is do-able. Just wish introductory terms were focused on first, and then go into more of the contextual issues later. But I also recognize, each curricula is organized by an Instructor's own preferences; and I may try to use the organization of this text for my class, is possible.

I enjoyed being able to click on citations or other images to discover more; very useful for an online textbook. I do wish there was a way to "highlight" specific things you like in the text that students can see, basically the Instructor telling students what is most important to read (I've seen this in other platforms and really enjoyed that).

No grammar issues.

Inclusive book to all types of identities and communities related to cultural competence in the United States in today's modern age.

Overall, this book is perfect for any course on cultural competence or diversity, equity and inclusion. It covers all the major groups/communities in the US; however, it could use more research and discussion on other diversity issues: ageism, body size issues and neuro-diversity.

Table of Contents

  • CHAPTER 1: Introduction to Intercultural Communication
  • CHAPTER 2: Social Categorization, Stereotyping, and Discrimination
  • CHAPTER 3: Beliefs, Values, and Cultural Universals
  • CHAPTER 4: Introduction to Race and Ethnicity
  • CHAPTER 5: The Impacts of Social Class
  • CHAPTER 6: Gender and Gender Inequality
  • CHAPTER 7: Socialization and Human Sexuality

Ancillary Material

About the book.

Intercultural Communication examines culture as a variable in interpersonal and collective communication. It explores the opportunities and problems arising from similarities and differences in communication patterns, processes, and codes among various cultural groups. It explores cultural universals, social categorization, stereotyping and discrimination, with a focus on topics including race, ethnicity, social class, religion, gender and sexuality as they relate to communication.

About the Contributors

Shannon Ahrndt , University of Missouri-St. Louis

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13th August 2024: Online ordering is currently unavailable due to technical issues, however alternative purchasing options are available. As we resolve the issues resulting from this, we are also experiencing some delays to publication. We are working hard to restore services as soon as possible and apologise for the inconvenience. For further updates please visit our website .

The Cambridge Introduction to Intercultural Communication

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Uniquely interdisciplinary and accessible, The Cambridge Introduction to Intercultural Communication is the ideal text for undergraduate introductory courses in Intercultural Communication, International Communication and Cross-cultural Communication. Suitable for students and practitioners alike, it encompasses the breadth of intercultural communication as an academic field and a day-to-day experience in work and private life, including international business, public services, schools and universities. This textbook touches on a range of themes in intercultural communication, such as evolutionary and positive psychology, key concepts from…

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Key features

  • Truly interdisciplinary and easy-to-read, it puts the concept of Critical Intercultural Communication at the centre of the field
  • Demonstrates how theories relate to real-life applications through a wide variety of application tasks, connecting theory with practice in an engaging way
  • Explores the link between intercultural communication and global business, health, psychology and military services, making concepts accessible to students without humanities backgrounds
  • Draws on recent high-profile research from the Cambridge Handbook of Intercultural Communication (ed. by Rings & Rasinger 2020), which won the Choice Outstanding Academic Title award in 2021

About the book

  • DOI https://doi.org/10.1017/9781108904025
  • Subjects Anthropology, Applied Linguistics, Language and Linguistics, Social and Cultural Anthropology
  • Publication date: 08 December 2022
  • ISBN: 9781108842716
  • Dimensions (mm): 254 x 178 mm
  • Weight: 0.66kg
  • Page extent: 262 pages
  • Availability: In stock
  • ISBN: 9781108822541
  • Weight: 0.51kg
  • Publication date: 08 February 2023
  • ISBN: 9781108904025

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Guido Rings is Emeritus Professor of Postcolonial Studies, co-director of the Anglia Ruskin Research Centre for Intercultural and Multilingual Studies (ARRCIMS), and co-founder of iMex and German as a Foreign Language, the first internet journals in Europe for their respective fields. Professor Rings has widely published within different areas of critical intercultural and postcolonial studies. This includes, as editor, the acclaimed Cambridge Handbook of Intercultural Communication (with S. M. Rasinger, Cambridge University Press, 2020) and, as author, the world-leading scoring The Other in Contemporary Migrant Cinema (Routledge, 2016) and the celebrated La Conquista desbaratada (The Conquest upside down, Iberoamericana, 2010), next to more than fifty distinguished refereed articles.

Sebastian M. Rasinger is Associate Professor of Applied Linguistics at Anglia Ruskin University. His research focuses on language and identity, with a particular focus on multilingual and migration contexts. He has extensive experience in teaching courses in these areas at all levels. His textbook Quantitative Research in Linguistics: An Introduction, published in two editions (Bloomsbury 2008 and 2013), has sold several thousand copies and has been published in its Spanish translation by Ediciones Akal. Sebastian has a strong interest in equality and diversity in higher education, and is currently the vice chair of the QAA Advisory Group for linguistics, overseeing the review of the linguistics subject benchmarks in UK HE.

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Home > Blog > Tips for Online Students > Tips for Students > What Is Intercultural Communication: Learning New Styles

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What Is Intercultural Communication: Learning New Styles

intercultural communication introduction speech

Updated: June 19, 2024

Published: April 30, 2020

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Intercultural communication is a necessary part of today’s world, whether in business, school, or everyday life. It is essential in being a part of the growing global community and knowing how to communicate cross-culturally is a skill you must have to succeed. But just what is intercultural communication? Let’s dive into what is intercultural communication, and how you can increase your intercultural communication skills to succeed in whatever you set your mind to.

Cultures Meet Communication

Everyone communicates, and everyone has a culture, whether it is highly defined or not. This means that inherently, we all must communicate with people of other cultures. That is what intercultural communication is all about.

Photo by  fauxels  from  Pexels

Defining culture.

Culture isn’t only about the language you speak, the foods you eat, and the way you dress. There are much more nuanced aspects of our everyday life that can be attributed to culture. Our lifestyle, including ways of personal life, family life, and social life are all part of our culture .

Introducing Intercultural Communication

If you are just beginning your journey of intercultural competence, it can be confusing where to start. One of the best ways to introduce yourself is to start with the concept of intercultural communication, discussed below.

What Is Intercultural Communication?

Intercultural communication is much more than just your typical types of communication such as verbal and nonverbal. It is about the broader exchange of ideas, beliefs, values, and views.

Cultural values impact how people speak, write, and act — all essential aspects of communication. Culture also has a lot to do with how people think about and judge other people. Being aware of our own cultural biases, and others’ biases goes a long way in being able to effectively communicate with anyone.

Other Intergroup Relations Terms

Other relevant terms when discussing intercultural communication are multicultural, diversity, and cross-cultural. While these all might seem to be the same, there are small differences that make each unique.

Multicultural means a group or organization that has multiple cultures within it, or is made up of several cultures. Cross-cultural means between multiple groups of different cultures, whereas intercultural means between members of those cultures.

To further clarify, a company might be multicultural, where it fosters many cross-cultural interactions, which means everyone has to be involved in intercultural communication.

Importance Of Intercultural Communication

Intercultural communication is an important part of intercultural competence — or the ability to effectively function across cultures , and with those from other cultures. As our world gets smaller and globalization gets stronger, intercultural competence and great intercultural communication become a necessity to be successful.

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Applying and managing intercultural communication.

Intercultural communication skills must be applied when you are in an intercultural exchange. Use these 7 tips when managing intercultural communication:

1. Common Traps And Problems

Every culture has their own gestures and ways of speaking. If you know in advance that you will be speaking to a person or group of another culture, it’s important to educate yourself on some common faux-pas of that culture.

For example, a handshake may not be the appropriate way of greeting in every culture. Similarly, Spanish speakers find that specific words can have either neutral or negative meanings depending on the country you are in.

2. Learn Phrases In Their Language

Learning a few common phrases in another language is an important part of intercultural communication. It shows that you recognize the cultural difference, respect their culture, and are willing to learn about it. Start with learning hello and thank you if you are meeting with someone you know speaks another language.

3. Adapt Your Behavior

When you enter in an intercultural communication exchange, there may be an expectation on both sides for the other party to adapt to the others’ cultures. If you stop expecting that, and start adapting your own behavior, you will find more willingness on both sides to understand one another.

4. Check Your Understanding

Listen carefully and check your own understanding regularly throughout the conversation. If you find you aren’t able to articulate back what the other person is saying, don’t be afraid to ask for clarification. It’s better to ask than to walk away with misunderstandings.

5. Apologize

If you realize you have offended someone, apologize promptly — don’t let it fester or become awkward. It’s better to apologize without needing to than leave someone feeling bad after your conversation.

6. Use Television

Watching series of other cultures can really aid you in intercultural understanding if you have no other way to access that culture. It will help you see cultural norms and how another culture lives, all which will help you effectively communicate with that culture.

7. Reflect On Experience

Try to take a few moments to reflect on previous intercultural exchanges — ones of your own or ones you have simply observed. What made them effective, or what made them not work out the way it was intended? Take note and adjust your future communication accordingly.

Communicating With People Of Different Cultures

Communication across cultures can be a challenge, especially if you’re not accustomed to working with people from other cultures.

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An understanding of difference.

First, in order to effectively communicate with people of other cultures, there is a fundamental aspect you must be aware of which is understanding differences. Different cultures have different standards, expectations, and norms, and you must realize that those differences shape individuals in some ways but they are not bound by those ways.

Developing Intercultural Sensitivity And Competence

By default, we automatically feel something different when we interact with someone from an unfamiliar culture, or one that is starkly different than our own. If you want to increase your intercultural communication abilities, it is up to you to work on your intercultural sensitivity.

It starts with the idea that as you begin to recognize and understand cultural differences and the more you interact with people of other cultures, the more competent you become and the more complex your ideas of culture become as well. Therefore, the more sensitive you will be each time you communicate interculturally.

Intercultural Communication At University Of The People

University of the People is an American accredited university that prides itself on its globality and accepting applicants from all countries, backgrounds, and cultures. It is a high priority of ours to maintain excellent intercultural communication, and to instill these skills into our students. No matter what degree program you choose, you can count on being able to use it in conversation across a range of cultures.

The Bottom Line

So, what is intercultural communication, and why should you improve your intercultural skills? Our world is only getting smaller, and the ability to competently communicate with other cultures is vital for success in all areas of life. Adapt your behavior, check your understanding, reflect on your experiences and follow our tips to foster excellent intercultural communication.

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10 Intercultural Communication

After completing this section, students should be able to:

  • describe what it means to be a provisional communicator.
  • define culture and co-culture.
  • explain how culture may impact communication choices.
  • apply Hofstede’s dimensions of culture to oneself and a group.
  • show how Hall’s cultural variations apply to oneself and a group.
  • identify barriers to intercultural competence.

Humans are naturally egocentric .  Since we can exist only within our own heads, it is perfectly natural for us to assume everyone else thinks, perceives, and communicates as we do.  The only world we can experience is the world as we see it, and it can be very challenging to understand that varied perceptions, values, and beliefs exist which are equally valid.

Being a provisional communicator can be challenging.  Provisionalism is the ability to accept the diversity of perceptions and beliefs, and to operate in a manner sensitive to that diversity .  Being provisional does not mean we abandon our own beliefs and values, nor does it mean we have to accept all beliefs and values as correct.  Instead, provisionalism leads us to seek to understand variations in human behaviors, and to understand the field of experience See Module I, Section 2 for a discussion of field of experience. out of which the other person operates. This adds an extra step to the interpretation process:

  • We interpret the world within our own life experiences, but then
  • We stop and consider, “How was the message intended?” or “What other factors may be motivating this behavior?”

Decorative: Keith in China

In addition to cultural differences, we also experience variations in communication behaviors between men and women.  For example, Keith’s wife and her sister can talk for hours about all sorts of relational issues with co-workers, with family members, and with friends while he finds such extensive conversations exhausting.  Since female communication is far more focused on relationship development and maintenance, such conversations are consistent with the feminine communication style.  The masculine style is far more focused on action and the bare details of events, who did what to whom, and not as focused on the nuances of relational dynamics.  As someone who uses the masculine style, once Keith gets the basic details, he thinks he is informed and does not feel a need to dissect the smaller details of the event.  Note that the masculine and feminine communication styles are not based on biology; men can use a feminine style and women can use a masculine style.  In Module III, Section 2 See Module III, Section 2 , you will learn more about these styles and how we move between them depending on the situation.

Culture and gender impact communication.  As with all human behavior, when we address such variations, we always speak of tendencies, not absolutes: men tend to communicate one way, and women tend to communicate somewhat differently.   Imagine if a visitor from another culture was to ask you, “What are Americans like?”  Chances are you could identify a few characteristics but would also qualify your statements with, “But not everyone….”

Culture and Communication

Decorative: Native Americans

Within each of the social groups, communication is influenced.  Consider:

  • The use of specific gestures, colors, and styles of dress in inner city gangs;
  • The classic Southern Accent;
  • The use of regional sayings, such as “you betcha,” or “whatever” in rural Minnesota;
  • The more quiet nature of Native Americans who may prefer to listen and observe.

These cultural groups and social identities operate within the larger culture while maintaining the traits that make these smaller groups unique.  These variations in lifestyle, communication behaviors, values, beliefs, art, food, and such provide a rich quilt of human experience, and for the provisional communicator, one who can accept and appreciate these difference, it can be an invigorating experience to move among them.

Hofstede’s Dimensions of Culture

  • Individualism and Collectivism

Individualism Collectivism continuum

The left side of this dimension, called Individualism , can be defined as a preference for a loosely-knit social framework in which individuals are expected to take care of themselves and their immediate families only . Its opposite, Collectivism , represents a preference for a tightly-knit framework in society in which individuals can expect their relatives or members of a particular in-group to look after them in exchange for unquestioning loyalty . A society’s position on this dimension is reflected in whether people’s self-image is defined in terms of “I” or “we”  (Hofstede, 2012a).

In a highly individualistic culture, members are able to make choices based on personal preference with little regard for others, except for close family or significant relationships.  They can pursue their own wants and needs free from concerns about meeting social expectations.  The United States is a highly individualistic culture.  While we value the role of certain aspects of collectivism such as government, social organizations, or other forms of collective action, at our core we strongly believe it is up to each person to find and follow their path in life.

In a highly collectivistic culture, just the opposite is true.  It is the role of individuals to fulfill their place in the overall social order.  Personal wants and needs are secondary to the needs of the society at large.  There is immense pressure to adhere to social norms, and those who fail to conform risk social isolation, disconnection from family, and perhaps some form of banishment.  China is typically considered a highly collectivistic culture.  In China, multigenerational homes are common, and tradition calls for the oldest son to care for his parents as they age.

Power distance continuum

The power distance dimension of culture expresses the degree to which the less powerful members of a society accept and expect power to be distributed unequally. The fundamental issue is how a society handles inequalities among people. People in societies exhibiting a large degree of power distance accept a hierarchical order in which everybody has a place and which needs no further justification . In societies with low power distance, people strive to equalize the distribution of power and demand justification for inequalities of power (Hofstede, 2012a).

In high power-distance cultures, the members accept some having more power and some having less power, and that this power distribution is natural and normal.  Those with power are assumed to deserve it, and likewise those without power are assumed to be in their proper place.  In such a culture, there will be a rigid adherence to the use of titles, “Sir,” “Ma’am,” “Officer,” “Reverend,” and so on.  The directives of those with higher power are to be obeyed, with little question.

In low power-distance cultures, the distribution of power is considered far more arbitrary and viewed as a result of luck, money, heritage, or other external variables.  For a person to be seen as having power, something must justify their power.  A wealthy person is typically seen as more powerful in western cultures.  Elected officials, like United States Senators, will be seen as powerful since they had to win their office by receiving majority support.  In these cultures, individuals who attempt to assert power are often faced with those who stand up to them, question them, ignore them, or otherwise refuse to acknowledge their power.  While some titles may be used, they will be used far less than in a high power-distance culture.  For example, in colleges and universities in the U.S., it is far more common for students to address their instructors on a first-name basis, and engage in casual conversation on personal topics. In contrast, in a high power-distance culture like Japan, the students rise and bow as the teacher enters the room, address them formally at all times, and rarely engage in any personal conversation.

Uncertainty Avoidance continuum

The uncertainty avoidance dimension expresses the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity. The fundamental issue here is how a society deals with the fact the future can never be known: should we try to control the future or just let it happen? Countries exhibiting strong [uncertainty avoidance] maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas . Weak [uncertainty avoidance] societies maintain a more relaxed attitude in which practice counts more than principles (Hofstede, 2012a).

Consider how one avoids uncertainty: by limiting change, adhering to tradition, and sticking to past practice.  High uncertainty avoidance cultures place a very high value on history, doing things as they have been done in the past, and honoring stable cultural norms.  Even though the U.S. is generally low in uncertainty avoidance, we can see some evidence of a degree of higher uncertainty avoidance related to certain social issues.  As society changes, there are many who will decry the changes as they are “forgetting the past,” “dishonoring our forebears,” or “abandoning sacred traditions.”  In the controversy over same-sex marriage, the phrase “traditional marriage” is used to refer to a two person, heterosexual marriage, suggesting same-sex marriage is a violation of tradition.  Changing social norms creates uncertainty, and for many change is very unsettling.

In a low uncertainty avoidance culture, change is seen as inevitable, normal, and even preferable to stasis.  In such a culture innovation in all areas is valued, whether it be in technology, business, social norms, or human relationship.  Businesses in the U.S. that can change rapidly, innovate quickly, and respond immediately to market and social pressures are seen as far more successful.  While Microsoft™ has long dominated the world market in computer operating systems, they are regularly criticized for being slow to change and to respond to changing consumer demands, which suggests a high uncertainty avoidance culture within that business.  Apple™, on the other hand, has been praised for its innovation and ability to respond more quickly to market demands, suggesting a low uncertainty avoidance culture.

Long-Term and Short-Term Orientation continuum

The long-term orientation dimension can be interpreted as dealing with society’s search for virtue . Societies with a short-term orientation generally have a strong concern with establishing the absolute Truth . They are normative in their thinking. They exhibit great respect for traditions, a relatively small propensity to save for the future, and a focus on achieving quick results. In societies with a long-term orientation, people believe that truth depends very much on situation, context and time. They show an ability to adapt traditions to changed conditions, a strong propensity to save and invest, thriftiness, and perseverance in achieving results (Hofstede, 2012a).

In a long-term culture, significant emphasis is placed on planning for the future.  For example, the savings rates in France and Germany are 2-4 times greater than in the U.S., suggesting cultures with more of a “plan ahead” mentality (Pasquali & Aridas, 2012).  These long-term cultures see change and social evolution are normal, integral parts of the human condition. In a short-term culture, emphasis is placed far more on the “here and now.”  Immediate needs and desires are paramount, with longer-term issues left for another day.  The U.S. falls more into this type.  Legislation tends to be passed to handle immediate problems, and it can be challenging for lawmakers to convince voters of the need to look at issues from a long-term perspective.  With the fairly easy access to credit, consumers are encouraged to buy now versus waiting.  We see evidence of the need to establish “absolute Truth” in our political arena on issues such as same-sex marriage, abortion, and gun control.  Our culture does not tend to favor middle grounds in which truth is not clear-cut.

Masculine Feminine Image continuum

The masculinity side of this dimension represents a preference in society for achievement, heroism, assertiveness and material reward for success. Society at large is more competitive. Its opposite, femininity, stands for a preference for cooperation, modesty, caring for the weak and quality of life. Society at large is more consensus-oriented.

In a masculine culture, such as the U.S., winning is highly valued.  We respect and honor those who demonstrate power and high degrees of competence.  Consider the role of competitive sports such as football, basketball, or baseball, and how the rituals of identifying the best are significant events.  The 2017 Super Bowl had 111 million viewers, (Huddleston, 2017) and the World Series regularly receives high ratings, with the final game in 2016 ending at the highest rating in ten years (Perez, 2016).

More feminine societies, such as those in the Scandinavian countries, will certainly have their sporting moments.  However, the culture is far more structured to provide aid and support to citizens, focusing their energies on providing a reasonable quality of life for all (Hofstede, 2012b).

Indulgence Restraint continuum

Indulgence stands for a society that allows relatively free gratification of basic and natural human drives related to enjoying life and having fun .  Restraint stands for a society that suppresses gratification of needs and regulates it by means of strict social norms (Hofstede, 2012a).

Indulgent cultures are comfortable with individuals acting on their more basic human drives.  Sexual mores are less restrictive, and one can act more spontaneously than in cultures of restraint.  Those in indulgent cultures will tend to communicate fewer messages of judgment and evaluation.  Every spring thousands of U.S. college students flock to places like Cancun, Mexico, to engage in a week of fairly indulgent behavior.  Feeling free from the social expectations of home, many will engage in some intense partying, sexual activity, and fairly limitless behaviors.

Cultures of restraint, such as many Islamic countries, have rigid social expectations of behavior that can be quite narrow.  Guidelines on dress, food, drink, and behaviors are rigid and may even be formalized in law.  In the U.S., a generally indulgent culture, there are sub-cultures that are more restraint focused.  The Amish are highly restrained by social norms, but so too can be inner-city gangs.  Areas of the country, like Utah with its large Mormon culture, or the Deep South with its large evangelical Christian culture, are more restrained than areas such as San Francisco or New York City.  Rural areas often have more rigid social norms than do urban areas.  Those in more restraint-oriented cultures will identify those not adhering to these norms, placing pressure on them, either openly or subtly, to conform to social expectations.

Hall’s Cultural Variations

In addition to these 6 dimensions from Hofstede, anthropologist Edward T. Hall identified two more significant cultural variations (Raimo, 2008).

Monochronic Polychronic continuum

In a monochronic culture , like the U.S., time is viewed as linear, as a sequential set of finite time units .  These units are a commodity, much like money, to be managed and used wisely; once the time is gone, it is gone and cannot be retrieved. Consider the language we use to refer to time: spending time; saving time; budgeting time; making time.  These are the same terms and concepts we apply to money; time is a resource to be managed thoughtfully.  Since we value time so highly, that means:

  • Punctuality is valued.  Since “time is money,” if a person runs late, they are wasting the resource.
  • Scheduling is valued.  Since time is finite, only so much is available, we need to plan how to allocate the resource.  Monochronic cultures tend to let the schedule drive activity, much like money dictates what we can and cannot afford to do,
  • Handling one task at a time is valued.  Since time is finite and seen as a resource, monochronic cultures value fulfilling the time budget by doing what was scheduled.  Compare this to a financial budget: funds are allocated for different needs, and we assume those funds should be spent on the item budgeted.  In a monochronic culture, since time and money are virtually equivalent, adhering to the “time budget” is valued.
  • Being busy is valued.  Since time is a resource, we tend to view those who are busy as “making the most of their time;” they are seen as using their resources wisely.

In a polychronic culture , like Spain, time is far, far more fluid .  Schedules are more like rough outlines to be followed, altered, or ignored as events warrant.  Relationship development is more important, and schedules do not drive activity.  Multi-tasking is far more acceptable, as one can move between various tasks as demands change.  In polychronic cultures, people make appointments, but there is more latitude for when they are expected to arrive.  David’s appointment may be at 10:15, but as long as he arrives sometime within the 10 o’clock hour, he is on time.

Consider a monochronic person attempting to do business in a polychronic culture.  The monochronic person may expect meetings to start promptly on time, stay focused, and for work to be completed in a regimented manner to meet an established deadline.  Yet those in a polychronic culture will not bring those same expectations to the encounter, sowing the seeds for some significant intercultural conflict.

High Low Context continuum

In low-context cultures , verbal communication is given primary attention .  The assumption is that people will say what they mean relatively directly and clearly.  Little will be left for the receiver to interpret or imply.  In the U.S. if someone does not want something, we expect them to say, “No.”  While we certainly use nonverbal communication variables to get a richer sense of the meaning of the person’s message, we consider what they say to be the core, primary message.  Those in a high-context culture find the directness of low-context cultures quite disconcerting, to the point of rudeness.

Summary Image of continuua

In summary, Hofstede’s Dimensions and Hall’s Cultural Variations give us some tools to use to identify, categorize, and discuss diversity in communication.  As we learn to see these differences, we are better equipped to manage inter-cultural encounters, communicate more provisionally, and adapt to cultural variations.

While intended to show only broad cultural differences, these eight variables also can be useful tools to identify variations among individuals within a given culture.  We can use them to identify sources of conflict or tension within a given relationship.  For example, Keith tends to be a short-term oriented, indulgent, monochronic person, while his wife tends be long-term oriented, restrained, and more polychronic.  Needless to say, they frequently experience their own personal “culture clashes.”

In our effort to become better communicators, understanding a few additional concepts is helpful.  One of those is the distinction between race and ethnicity.  Both of these terms are used in varied ways; neither is distinctly defined .  Race is seen as a social construct that developed based on biological traits .  Current findings in genetic studies show those traits are not as distinct as once thought.  However, many communities and co-cultures have been based on race, and some of them developed distinct communication patterns in response to interactions with the dominant culture.  People in those communities rely on codeswitching to alter their language use and behavior as they interact within their co-culture or within the dominant culture .  Ethnicity is generally used to refer to traits associated with country of birth which may encompass language, religion, customs, or geographic location.  Some people identify closely with their ethnic heritage, especially if their immigrant experience is more recent.  Other aspects of cultural identity that play an important role in understanding intercultural communication are gender identity, sexual orientation, religion, social class, and generation.  Students interested in learning more about those components may begin by identifying the values of their own cultures (both dominant and co-cultures).

Intercultural Competence

Before looking at how to be more competent in intercultural interactions, it is important to identify some of the barriers .  Verderber and MacGeorge (2016) give six:

  • Anxiety : While an intercultural situation will not necessarily result in culture shock, it is not unusual to experience some level of discomfort in such situations.  The apprehension we feel can make the interaction awkward or can lead us to avoiding situations that we deem too unfamiliar.
  • Assumed similarity or difference : If we expect that restaurants will be the same in Asia as they are in the U.S., we are likely to be disappointed.  Likewise, if we think no one in another country will understand us, we might miss the opportunity to connect with others who share similar interests.
  • Ethnocentrism : Assuming our culture is superior to or more important than all others will make it difficult to successfully engage with people from other cultures.
  • Stereotyping : We can create stereotypes of people within our culture or of people from other cultures.  Either way it stops us from seeing people as individuals, and we instead see them as a certain age, race, gender, ability, or whatever.  Stereotyping is a process of judging that we all need to work to avoid.
  • Incompatible communication code : Even within our own language, we may have trouble understanding the messages of others.  When the languages are different, it may be more difficult.  Nonverbal communication also varies between cultures, so it is not always a good substitute for verbal communication.
  • Incompatible norms and values: People of one culture may be offended by the norms or values of another culture.  For example, less-significant differences in values, such as which foods are most desired, may be offensive. For example, in India, cows are considered sacred, yet in the U.S., beef is widely consumed. However, different cultural values about business practices or expansion of territory can lead to international conflict.

Image illustrating movement from ethnocentrism to ethnorelativism

Moving beyond those barriers and toward ethnorelativism is at the core of becoming a more competent intercultural communicator. Ethnorelativism is the knowledge that “cultures can only be understood relative to one another, and that particular behavior can only be understood within a cultural context” (Bennett, 1993, p. 46).  The image below shows the Bennett Model that begins on the left with denial, meaning the person is unware the cultural differences exist or is avoiding contact with other cultures or worldviews (Bennett, 2011).  As they progress to the right, individuals may move through phases of actually belittling other cultures (defense), indifference to cultural differences (minimization), accepting cultural differences without judging them, and adapting thinking and behaviors to operate successfully in a new culture before reaching integration in which one is comfortable interacting in a variety of cultures. While few people truly reach the integration stage, anyone can strive to increase their intercultural communication competence.  It takes time and effort, beginning with having an attitude of openness, respect, and curiosity.  That leads to a desire to learn more about culture in general and about specific cultures, as well as an interest in learning new communication skills.  Different cultures have different expectations for language use, nonverbals, and relationships.  These can be learned through observation, language study, formal cultural study, or cultural immersion.  The ultimate goals are to embrace a point of view that encourages you to see the value in other cultures, a provisional or ethnorelative view, and to be able to communicate effectively and appropriately in a new culture (Deardorff, 2006).  To achieve this, it is key to value other cultures and respect people from all cultures.

Key Concepts

The terms and concepts students should be familiar with from this section include:

  • Provisionalism
  • Culture shock

Hofstede’s Dimensions of Culture

  • Power Distance
  • Uncertainty Avoidance
  • Time Orientation
  • Masculine and Feminine
  • Indulgence and Restraint

Hall’s Cultural Dimensions

  • Monochronic and Polychronic
  • High-Context and Low-Context

Codeswitching

Barriers to Intercultural Competence

  • Assumed similarity or difference
  • Ethnocentrism
  • Stereotyping
  • Incompatible communication code
  • Incompatible norms and values

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ORC Course Descriptions

In our increasingly diverse world, cultural and intercultural literacy is an urgent necessity, not an option.  To help fulfill this exigency, the goal of this class is for students to explore how diverse underlying cultural orientations and patterns influence communication behaviors within and between cultures.Theoretical and practical aspects of intercultural communication will be addressed with a focus on how students can apply alternative communication strategies that result in deliberate and fruitful intercultural outcomes.

Course Details

No prerequisites. Limited enrollment.

Instructor : Drummond.

Distributive : SOC

World Culture : CI

Offered : 24S: 2A

View the ORC description .

Course Summary

In this class, we will enhance the way we perceive the notion of culture and how it affects and is affected by the communication process. Martin and Nakayama note that, "learning about intercultural communication is not about learning a finite set of skills, terms, and theories. It is about learning to think about cultural realities in multiple ways.[1]" Starting from a working definition of culture, we will introduce variations of the definition of culture depending on particular perspectives. This course offers a critical survey of major theories and concepts in intercultural communication encounters. Our goal will be to address how we use our intercultural knowledge to help enrich our lives and the lives of those around us. Our class will be structured into three main units. We will begin the quarter by discussing theoretical questions concerning the study of intercultural communication and answer questions of why the study of intercultural communication is important. The second unit of the course will be spent briefly discussing the intercultural communication processes. Lastly, we will turn our attention to the application of intercultural communication across a wide range of topics, including education, politics, media, and other social justice contexts.

Course Goals

  • To understand how communication processes differ among cultures, and to acquire knowledge and skills that increase your intercultural competence.
  • To increase your awareness and knowledge of your own cultural norms and values, and of how your cultural location affects what you know and how you communicate.
  • To define concepts like—racism, sexism, and systems of privilege—that arise from histories of colonization, exploitation, and discrimination, and learn ways to creatively address these inequities.
  • To apply these terms, concepts, and theories to your interactions with others and critically analyze and evaluate the influence of your culture(s) and techniques for intercultural competence.

[1] Martin, J., & Nakayama, T. (2010). Experiencing intercultural communication (4th ed.). New York: McGraw-Hill.

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Chapter 6: Culture

Learning objectives.

  • Define culture and describe personal, social, and cultural identities.
  • Summarize non-dominant and dominant identity development.
  • Define the social constructionist view of culture and identity.
  • Discuss how each of the four cultural identities discussed affects and/or relates to communication.
  • Define intercultural communication and list the six dialectics of intercultural communication.
  • Discuss how intercultural communication affects interpersonal relationships.
  • Define intercultural communication competence.
  • Summarize the three ways to cultivate intercultural communication competence that are discussed.
  • Apply the concept of “thinking under the influence” as a reflective skill for building intercultural communication competence.
  • Acculturated
  • Ascribed Identity
  • Avowed Identity
  • Code-switching
  • Cultural Identity
  • Dichotomies
  • Digital Divide
  • Dominant Identities
  • Essentialize
  • Ethnocentrism
  • Heterosexism
  • Intercultural Communication
  • Intercultural Communication Competence
  • Intersectionality
  • Non-Dominant Identities
  • Personal Identity
  • Sexual Orientation
  • Social constructionism
  • Social Identity
  • Transgender

the system of beliefs and practices that produces a physical and mental standard that is projected as normal for a human being and labels deviations from it abnormal, resulting in unequal treatment and access to resources

learning and using a code that other group members will be able to recognize

personal, social, or cultural identities that are placed on us by others

personal, social, or cultural identities that we claim for ourselves

changing from one way of speaking to another between or within interactions; happens most frequently in interracial communication

the ongoing negotiation of learned and patterned beliefs, attitudes, values, and behaviors

based on socially constructed categories that teach us a way of being and include expectations for social behavior or ways of acting

a relationship between two opposing concepts that constantly push and pull one another

dualistic ways of thinking that highlight opposites, reducing the ability to see gradations that exist in between concepts

refers to the unequal access to technology and related skills that exists in much of the world

historically had and currently have more resources and influence

reduce/overlook important variations within a group

the attitude that one's own group, ethnicity, or nationality is superior to others

an intellectual and social movement advanced women’s rights and our overall understanding of gender

an identity based on internalized cultural notions of masculinity and femininity that is constructed through communication and interaction.

a system of attitudes, bias, and discrimination in favor of female–male sexuality and relationships

communication between people with differing cultural identities

he ability to communicate effectively and appropriately in various cultural contexts

asks us to acknowledge that we each have multiple cultures and identities that intersect with each other

historically had and currently have less resources and influence

include the components of self that are primarily intrapersonal and connected to our life experiences

a socially constructed category based on differences in appearance that has been used to create hierarchies that privilege some and disadvantage others

the degree to which we are aware of our identities

based on biological characteristics, including external genitalia, internal sex organs, chromosomes, and hormones (Wood, 2005)

refers to a person’s primary physical and emotional sexual attraction and activity

a view that argues the self is formed through our interactions with others and in relationship to social, cultural, and political contexts (Allen, 2011)

self that are derived from involvement in social groups with which we are interpersonally committed

an umbrella term for people whose gender identity and/or expression do not match the gender they were assigned by birth

Introduction to Speech Communication Copyright © 2021 by Individual authors retain copyright of their work. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Experiencing Intercultural Communication: An Introduction

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Experiencing Intercultural Communication  provides students with a framework in which they can begin building their intercultural communication skills.  Drawing from social psychological approaches, ethnographic studies, and recent critical media studies it places emphasis on the practical, experiential nature of intercultural communication and provides solid, practical guidelines to help students approach the complexities of intercultural communication. 

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About the Author

Judith Martin

Judith N. Martin is currently Herberger Professor of Communication in the Hugh Downs School of Human Communication at Arizona State University. She received her Ph.D. in speech communication from the Pennsylvania State University. She also studied at the Université de Grenoble for a year, and was involved in study aboard administration for a number of years. She also has experience in cross cultural training and has co-authored three books with Prof. Tom Nakayama. Her current research interests focus on: the role of communication in cross cultural transitions, white identity and and communication, and pedagogical issues in teaching intercultural communication.

Thomas Nakayama

Thomas K. Nakayama is Professor and Director of the Department of Communications Studies, Northeastern University. He received his Ph.D. in communication studies from the University of Iowa. He has been a Fulbright lecturer at the Université de Mons-Hainaut in Belgium and Libra Professor at the University of Maine. He has taught at Arizona State University, California State University, San Bernardino and the University of Iowa. His interests are in critical theory, cultural studies, and rhetorical studies.

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Experiencing Intercultural Communication: An Introduction 4th Edition

  • ISBN-10 0073406791
  • ISBN-13 978-0073406794
  • Edition 4th
  • Publisher McGraw-Hill Education
  • Publication date January 19, 2010
  • Language English
  • Dimensions 7.25 x 0.55 x 9 inches
  • Print length 448 pages
  • See all details

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  • Publisher ‏ : ‎ McGraw-Hill Education; 4th edition (January 19, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 448 pages
  • ISBN-10 ‏ : ‎ 0073406791
  • ISBN-13 ‏ : ‎ 978-0073406794
  • Item Weight ‏ : ‎ 1.4 pounds
  • Dimensions ‏ : ‎ 7.25 x 0.55 x 9 inches
  • #291 in Speech Communications
  • #1,257 in Speech

About the author

Judith n. martin.

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intercultural communication introduction speech

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intercultural communication introduction speech

IMAGES

  1. Intercultural communication essay introduction in 2021

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  2. (eBook pdf) An Introduction to Intercultural Communication: Identities in a Global Community

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    intercultural communication introduction speech

  4. 6.4 Intercultural Communication

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  5. Experiencing Intercultural Communication: An Introduction

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  6. Experiencing Intercultural Communication: An Introduction 7th edition

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COMMENTS

  1. 6.4 Intercultural Communication

    Intercultural communication is communication between people with differing cultural identities. One reason we should study intercultural communication is to foster greater self-awareness (Martin & Nakayama, 2010). Our thought process regarding culture is often "other focused," meaning that the culture of the other person or group is what ...

  2. 6.5 Intercultural Communication Competence

    Intercultural communication competence (ICC) is the ability to communicate effectively and appropriately in various cultural contexts. There are numerous components of ICC. Some key components include motivation, self- and other knowledge, and tolerance for uncertainty.

  3. PDF 1 An Introduction to Intercultural Communication

    1. discrete (bottom-up) 2. global (top-down) 3. interactive (combining discrete and global at the same time) Discrete listening often involves listening for specifi c information (like a number or name), while global listening primarily means listening for the main idea and the corresponding subtopics.

  4. 6.1 Culture and Communication

    Humans have always been diverse in their cultural beliefs and practices. But as new technologies have led to the perception that our world has shrunk, and demographic and political changes have brought attention to cultural differences, people communicate across cultures more now than ever before. The oceans and continents that separate us can ...

  5. 8.4 Intercultural Communication Competence

    Intercultural communication competence (ICC) is the ability to communicate effectively and appropriately in various cultural contexts. There are numerous components of ICC. Some key components include motivation, self- and other knowledge, and tolerance for uncertainty. Initially, a person's motivation for communicating with people from other ...

  6. Intercultural Communication

    Intercultural Communication examines culture as a variable in interpersonal and collective communication. It explores the opportunities and problems arising from similarities and differences in communication patterns, processes, and codes among various cultural groups. It explores cultural universals, social categorization, stereotyping and discrimination, with a focus on topics including race ...

  7. The Cambridge Introduction to Intercultural Communication

    An Introduction to Phonetics and Phonology. Jette G. Hansen Edwards. Book. The Cambridge Handbook of Intercultural Communication Guido Rings Sebastian Rasinger. Discover The Cambridge Introduction to Intercultural Communication, 1st Edition, Guido Rings, HB ISBN: 9781108842716 on Higher Education from Cambridge.

  8. 8.3 Intercultural Communication

    Intercultural communication is communication between people with differing cultural identities. One reason we should study intercultural communication is to foster greater self-awareness (Martin & Nakayama, 2010). Our thought process regarding culture is often "other focused," meaning that the culture of the other person or group is what ...

  9. PDF An Introduction to Intercultural Communication Detailed Contents

    AN INTRODUCTION TO INTERCULTURAL COMMUNICATION. DETAILED CONTENTS. About the Author xii Preface xiii Acknowledgments xvii PART 1: CULTURE AS CONTEXT FOR . COMMUNICATION 1 ... Human Rights and Free Speech 100 Broadcast Media and the Internet 101 Energy and Sustainability 102 Economic Issues 103 Summary 104 Discussion Questions 104

  10. An Introduction to Intercultural Communication

    3. Adapt Your Behavior. When you enter in an intercultural communication exchange, there may be an expectation on both sides for the other party to adapt to the others' cultures. If you stop expecting that, and start adapting your own behavior, you will find more willingness on both sides to understand one another. 4.

  11. Intercultural Communication

    10 Intercultural Communication. 10. After completing this section, students should be able to: describe what it means to be a provisional communicator. define culture and co-culture. explain how culture may impact communication choices. apply Hofstede's dimensions of culture to oneself and a group. show how Hall's cultural variations apply ...

  12. Intercultural Communication Overview

    Describe research methodologies specific to the study of intercultural communication. Identify cultural representations in popular culture artifacts. In efforts to explain the world's population to young children, David J. Smith asks children to imagine the world as a small village so they can understand the vast population figures in a more ...

  13. Intercultural Communication Summary

    SPCH 1311: Introduction to Speech Communication. Communicating Across Cultures. Intercultural Communication Summary. Summary. After reading this chapter, you should have a greater understanding of how culture influences communication. We began with an overview and description of the various aspects of personal identity and how they work ...

  14. Speech 27: Intercultural Communication

    Speech 27: Intercultural Communication. In our increasingly diverse world, cultural and intercultural literacy is an urgent necessity, not an option. To help fulfill this exigency, the goal of this class is for students to explore how diverse underlying cultural orientations and patterns influence communication behaviors within and between ...

  15. Chapter 6: Culture

    Define culture and describe personal, social, and cultural identities. Summarize non-dominant and dominant identity development. Define the social constructionist view of culture and identity. Discuss how each of the four cultural identities discussed affects and/or relates to communication. Define intercultural communication and list the six ...

  16. An Introduction to Intercultural Communication

    An Introduction to Intercultural Communication Volume 19 of DE-601)230501478: Macmillan series in speech communication Volume 19 of Introduction to Intercultural Communication Volume 19 of Macmillan series in speech communication: Authors: John C. Condon, Fathi S. Yousef: Edition: reprint: Publisher: Macmillan, 1975: ISBN: 0023243406 ...

  17. Chapter 1

    1 Chapter 1 - Introduction to Intercultural Communication Introduction to Intercultural Communication "We may have all come on different ships, but we're in the same boat now." —attributed to Dr. Martin Luther King, Jr. in a speech by Rep. John Lewis commemorating the 50th anniversary of the march on Washington D.C.("I have a dream," attributed to Dr. Martin Luther King Jr. by ...

  18. Experiencing Intercultural Communication: An Introduction

    Get the 7th Edition of Experiencing Intercultural Communication: An Introduction by Judith Martin and Thomas Nakayama Textbook, eBook, and other options. ... Intercultural Communication in Applied Settings Chapter 10: Intercultural Communication in Tourism Contexts ... She received her Ph.D. in speech communication from the Pennsylvania State ...

  19. Experiencing Intercultural Communication: An Introduction

    LooseLeaf for Experiencing Intercultural Communication: An Introduction. $113.12. Only 1 left in stock - order soon. This introductory text covers the core concepts of intercultural communication and offers students a basic skill-building framework designed to be used every day for communicating across cultures.

  20. Intercultural communication

    Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.

  21. Intercultural Communication

    Intercultural Communication. Intercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and religious differences in domestic and global contexts. Students are introduced to the primary approaches for studying intercultu…. Experiencing ...

  22. Intercultural Communication Issues

    Intercultural Communication Issues. Perhaps you may have noticed the theme of inequality as we have discussed topics like "unequal access to resources and benefits," racial discrimination, and racism. You may have also thought, "oh, my, this is going to be a touchy chapter to read and discuss in class" or "this is interesting and ...

  23. Experiencing Intercultural Communication: An Introduction

    There is a newer edition of this item: LooseLeaf for Experiencing Intercultural Communication: An Introduction. $126.08. (1) Only 6 left in stock - order soon. This introductory level textbook offers students a framework to begin building their intercultural communication skills. Experiencing Intercultural Communication: An Introduction ...

  24. PDF Michael L. Butterworth Governor Ann W. Richards Chair for the Moody

    and Intercultural Communication (2022): DOI: 10.1080/17513057.2022.2104344. ... Quarterly Journal of Speech 97 (August 2011): 309-333. • Gorsevski, Ellen W., and Michael L. Butterworth. "Muhammad Ali's Fighting Words: The ... Michael L. "Introduction: Communication and Sport Identity Scholarship and