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Presentation Design: Beginner’s Guide (Tips, Tools & Templates)

Written by: Chloe West

A good presentation doesn’t just rely on presentation design. There’s your public speaking , the ability to connect with your audience and how well you understand your topic.

However that doesn’t mean that presentation design isn’t important. Everything goes hand-in-hand when creating a presentation that will keep your audience engaged and talking about your topic for days to come.

Here's a short selection of 8 presentation design guidelines you can use when you edit, share and download your content with Visme. View them below:

Ready to design a presentation that knocks the audience’s socks off? We’ve put together a beginner’s guide to help you understand the types of presentations, beginner design tips and more.

Let’s dive in.

Table of Contents

Why presentation design is important, what are the different types of presentations.

20 Presentation Design Tips for Beginners

5 Presentation Design Trends to Inspire You

15 presentation templates for various use cases.

A presentation is so much more than a simple stack of slides with text and images on it; or at least, it should be. Especially since creative, colorful visuals are so much more memorable than simple text on a screen.

Presentation design is important because with it, you can envelop your ideas, narrative, visuals, data and statistics all into one place and tell a compelling story that leads your audience to the conclusion you want them to reach. 

When you create a presentation with proper design, you then have the opportunity to share your point of view, grow your business and get your audience to see your vision and hear you loud and clear. 

The sad truth is that many people dread going to presentation meetings because of the long, visually lacking and non-stimulating slideshow designs. 

Although what someone has to say during their presentation might be crucial to the business or even life-changing, a listener might lose all interest simply due to the poor design of the presentation.

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With proper presentation design, you can tell your story clearly, inspire your audience to take your next steps and have them engaged with what you’re saying all the way through.

Don’t miss a massive business opportunity just because of poor presentation design.

If you have an upcoming presentation but you don’t have the skillset of a professional designer, don’t worry. Just because you aren’t a designer doesn’t mean you can’t have a professional presentation like one.

With a tool like Visme, you can access professionally designed templates that will act as a guide for you to create your next inspiring presentation . Get started today for free.

There are a variety of different types of presentations and reasons that you would need one. Let’s cover the most common types so you know what to expect and when you might want to consider putting together your own presentation.

Type #1: Educational Presentations

There are a lot of reasons you might need to create a presentation for school – giving a book report, presenting an idea, sharing a hypothesis and study results, etc.

Additionally, teachers have to give presentations all the time, and are always looking for ways to create more engaging slides that keep students interested.

To help ensure your presentation is stunning, try using an educational presentation template like the one below.

Type #2: Investor Pitch Decks

This is an incredibly important type of presentation for startups and small businesses. Trying to get funding for your business idea? You’re going to need to create an investor pitch deck .

At Visme, we’ve actually put together the quintessential pitch deck theme with a variety of different slide ideas to help you craft the ideal, completely professional pitch.

Type #3: Webinar Presentations

Webinars are popular online presentations used for lead magnets and generating new sales and sign-ups. These tend to be informational presentations that lead to a sales pitch towards the end.

Here’s a great webinar presentation template you can use to get started with your own.

Type #4: Sales Presentations

A sales presentation or sales pitch deck is a type of presentation you might need to give if you’re pitching a product or service to a potential customer or client.

These often share your company’s unique selling propositions, pricing information, testimonials and the like.

Here’s an interactive sales presentation template you can use to get started.

Type #5: Report Presentations

Oftentimes, you’ll be asked to present a report based on sales and marketing performance, website data, revenue or some other data that your team or supervisors want to learn more about.

This can come in many different forms, like a business report document or even an infographic, but many people also love to give simple report presentations.

Utilize a template like the one below to set the stage for your report data.

Type #6: Keynote Presentations

A keynote presentation is more like a speech that is given in front of a larger audience. Think TED Talks and keynote speakers at conferences and events. While most of the speech is done by the presenter, slides are still helpful for keeping the audience engaged and on track.

A keynote presentation can use a template like the one below, that’s bright and includes only the main points from the presentation.

12 Presentation Design Tips for Beginners

Are you ready to master presentation design? We’ve got 12 easy-to-follow tips to help you create a slide deck that keeps your audience’s attention and has every audience member handing on to every word.

For other tips to help you create and deliver the best presentation possible, become a certified presenter with our free online course.

Let’s dig in.

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Tip #1: Use No More Than 6 Lines of Text

An effective presentation isn’t filled with copy. You won’t be reading straight off your slides, so you want to include only your main points and must-know information on your slides. Your speech fills in the rest.

Not only does this help make your presentation as a whole much more engaging, but it also improves your presentation design.

Take a look at the example below. The minimal text option looks way better than the slide with paragraphs of copy.

Tip #2: Stick to 2-3 Fonts and Colors

Our next tip focuses on your presentation’s typography and color scheme. While it may be exciting to use as many different fonts and colors as possible, design best practices dictate that you should only utilize two or three total.

Your fonts and colors should have jobs, as well.

Choose one font for your headers and another for your body copy. You might work in a third accent font as well.

Your color choices should be similar. Use one or two main colors throughout, then throw in an accent color for good measure. Make sure your colors work well together and help convey the right message.

Not sure why this is so important? Let’s show you an example of what we mean.

The slide on the left has too much going on. With all of those fonts and colors, it looks cluttered, and it’s hard to pay attention to the actual concept the slide is trying to convey.

But on the right, we see a nice mixture of three fonts and three colors, pulling the entire slide design together.

Tip #3: Pay Attention to Visual Hierarchy

One big thing to remember when adding text to your next presentation is visual hierarchy . Essentially, this means that the order someone reads something on your slide should be obvious, based on font size, color or weight.

Take a look at this example below. On the right, it’s easy to read and makes sense. On the left, the visual hierarchy is all out of whack, leaving the reader confused.

Tip #4: Take Advantage of Powerful Visuals

An engaging presentation takes advantage of visual elements. Think stock photos, icons, illustrations, videos, even charts and graphs. All of those can level up your Visme or PowerPoint presentation design.

You want to make sure that your visuals perfectly represent the words on your slides as well. Or, if you have no words on the slide, make sure they perfectly represent the words that you’re saying in your speech.

Visuals should always add to your presentation, rather than take away. But you also want to make sure that each of your slides has some kind of visual representation so you’re not sharing boring words on a slide, like in the example below.

The left slide is dull and boring. Sure, we can read what it says, but do we want to? On the other hand, the slide on the right is engaging, incorporating a high-quality image that visualizes the words on the slide.

Tip #5: Stay Away From Bullet Points

When learning how to create your first presentation using Microsoft PowerPoint way back in elementary school, one of the typical PowerPoint design tips was to use bullet points for each slide’s main points.

Don’t do that.

Any good presentation design tutorial these days will tell you that you should stay away from bullet points as best you can. They’re boring and outdated and there are better ways to showcase your content.

Take a look at the examples below. The left slide is already putting you to sleep. As we can see on the right, the bullet points aren’t necessary. 

It’s more engaging and conversational when the list is laid out in paragraph form, and it doesn’t look like the traditional PowerPoint template that we’ve all come to dread.

Tip #6: Insert a Single Animation Style

Our next tip for creating a memorable presentation is to only use one single animation style throughout the entire slideshow. 

With a presentation tool like Visme, you can easily access custom animation capabilities that make your design elements seem like they’re floating on the slide. However, you don’t want to throw too many different animation styles into a single slide or presentation.

This can overwhelm your viewer and take attention away from your value proposition and the story you’re trying to tell.

Instead, find one animation style that works and stick with it throughout your presentation.

Tip #7: Highlight Key Points

Using shapes, bright fonts, characters pointing to your copy and similar elements is a great way to highlight your key information on each side. 

Not only does this help keep attention on the page, but it makes your design even easier. Take a look at the example below.

Adding the pink rectangle around the page content helps to highlight the point you’re trying to make and allow your audience to more easily understand your message.

Tip #8: Incorporate Data Visualization

Another important presentation design tip is to incorporate data visualization when showcasing numbers and statistics in your slides.

This can be anything from a bar graph or pie chart visualizing different data in a chart or graph all the way to a percentage radial or a pictogram visualizing basic numbers.

Take a look at this example below. Look at how much more engaging the slide with the data widget is. Using design elements like these make both complex and simple numbers and statistics easier to understand and remember.

Tip #9: Keep Your Slide Design Consistent

Our next tip involves your slide design. This goes back to your fonts and colors as well as other design elements like icon styles, lines, shapes and more.

Each slide throughout your presentation should have a similar look and feel. You want to keep the design cohesive so that it’s obvious to your audience that your slides go together and you’re still talking about the same topic.

Take a look at the example below. On the right, we see a stunning, cohesive presentation design; on the left, we see a smorgasbord of colors, fonts and design elements that make no sense whatsoever.

You want your presentation to look like the example on the right.

Tip #10: Break Up Sections

Another pro tip is to break up the different sections of your presentation with section header slides. These can be anything from a blank slide with only a background photo, include a quote, share your new section’s title and more.

Take a look at the variety of section break slides we offer alongside our Modern presentation theme below.

Tip #11: Stick to a Single Transition Style

Your transition is how one slide exits off the screen and the next slide appears. While tools like Visme and PowerPoint offer a variety of transition options, it’s important to remember that simple is best.

With that being said, you only want to utilize one transition style throughout. Find a favorite or at least one you like for this presentation. If you have a few favorites, switch between them for each presentation you give.

Tip #12: Limit A Single Takeaway Per Slide

When creating a clean, crisp and clear slide design, you’ll want to center all your text and visuals around one single takeaway or idea.

If you crowd your slide with multiple main ideas, things look messy and unorganized, thus giving your presentation a poor design.

As you can see in our example below, when there are multiple main ideas and lots of crowded text, your slide will be immediately overwhelming and you’ll lose your crowd almost immediately.

But on the other hand, when you have a single takeaway with a few points to go along with your main idea, your slide is easily digestible and looks sleek.

If your presentation is on the longer spectrum, then it’s good to keep your slides moving and changing constantly as to not bore your crowd. 

Tip #13: Adjust The Size, Weight and Color of Your Font to Emphasize An Idea 

To enhance your presentation design, you need to ensure that each slide has a focal point; a place where the eye is immediately drawn to.

Typically, you want this focal point to be on your main idea. This way, your audience will immediately be guided to what you have to say next and what they can expect.

One way you can manipulate and direct the eye to go where you want it to is by adjusting the size, color and weight of your font, as you can see in our example.

To highlight your main point or the driving force of your statement, you can change the color of a single word or adjust the font weight to bold. 

This will bring your idea to the forefront of your slide design, thus making it your focal point and emphasizing your main idea. 

The opposite of this idea stands true as well. If you have less important ideas that you need to have on your slide to jog your memory, you can use a lighter font-weight or complementary color to the background to make it stand out less.

Tip #14: Keep Your Presentation Notes Separate

The main rule for having a visually appealing presentation design is to keep things simple. This means that the less text you have on the slide, the better.

Your slide should highlight only your main idea, as we mentioned in a previous point, a few supportive statements and visual elements. 

Thus, you should not have your presentation notes written plainly on the slide for all to see. This will make your slide look and feel chaotic for your audience. 

If you are worried that you’ll forget your main idea or supporting arguments, then you can use a presentation presenter like Visme that keeps your presentation notes separate.

This way, you can still rest assured that all the information you need to convey for each slide is stored carefully away and you can quickly access it, without overcrowding your slide and forfeiting beautiful slide design.

Tip #15: Dedicate an Entire Slide to a Crucial Question or Remark

No one likes presentations that are limited to just a few slides, therefore obliging them to stare at the same slide for 10 minutes.

To keep up a pleasant presentation design and pace, and to keep things visually interesting, you can create slides that are dedicated solely to an impactful quote or a crucial question that supports your entire presentation scope.

So while you may be tempted to add all the answers to your question and supportive data to your slide, it may be best to keep things simple and let your statement do just that; make a statement.

Tip #16: Embed Videos to Your Slides

If you have a video to share with your audience, don’t just boringly add the link to it to your slide; embed the video right within your presentation. 

This will bring your slide to life and will make things easier for you as a presenter, so you don’t have to leave your presentation and do the awkward dance of loading your video. 

You can use a presentation tool like Visme to help you create beautiful slides and embed your videos right into them.

Tip #17: Use Negative Space to Your Advantage

Negative space, or white space, is your best friend when it comes to making a visually appealing presentation slide. 

While many times overlooked or seen as a design inconvenience, you can use extra space to actually make your design look ten times better. 

Let me show you an example.

As you can see, by simply decreasing the size of the design elements and without changing anything else, we were able to achieve a more minimal and professional-looking slide.

Make sure that you maintain the same amount of space between elements to create design cohesiveness. 

Tip #18: Use a Contrasted Background to Make Text Jump Out

One common mistake we see in presentation design is the failure to use color contrast to make your text pop.

Many times, the text gets lost or mixed in with the background because of complementary color usage. 

While staying within the grounds of a color palette is a great idea, you want to make sure that you use contrasting backgrounds and font colors in order to get your text to stand out to the reader.

As you can see in our example, when the text has a complementary color to the background, it’s hard to read. But when the text has a contrasting color, it’s appealing to the eye and is easy for the reader to see. 

You can use a design tool like Visme to find professionally chosen, complementary-yet-contrasting color palettes to use for your presentation design.

Tip #19: Use Backgrounds to Bring Depth to A Visual

Why use a plain background when you can use shapes, photos, textures and more? 

If you want to bring some depth to your slide and really get your text and visuals to stand out, you can use high-resolution images or shapes as a background.

As you can see in our example, when you use a simple one-color background, it looks much plainer than if you were to add more to your background.

Do choose a background that matches your slide design, though. If you pick a busy design, you risk overwhelming your viewer and losing their attention.

So make sure you choose a “calm” design if you have a lot of texts and visuals and a more bold design if you have less text and visuals to display.

Tip #20: Use a Presentation Template

Want a presentation design tip that will never go out of style? Start with a template rather than trying to create your own slide deck from scratch!

With a presentation software like Visme, you can start with a stunning presentation template that has been professionally designed by our team of graphic designers.

Browse our presentation template library below.

Presentation Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Product Training Interactive Presentation

Company Ethics Presentation

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

Sometimes you just need a little inspiration to kick off your presentation design. 

If you want to create a show-stopping and attention-grabbing presentation, then it’s good to know what presentation design trends are in right now.

Here are 5 of the hottest presentation design trends that are popular amongst presenters.

B+W with a Splash of Color

One popular presentation design trend right now is to create your entire presentation in black and white and then to add a single pop of color to each slide. 

Take the presentation below.

Image Source

By using a black and white color palette and using a bold choice of color, you can bring attention where it is needed and create a strong focal point for your viewer.

It’s up to you to decide where, how often and how much color you will use per slide. 

Sometimes you only need to add in a tiny colored shape to bring attention to your slide, and other times you may want to add in two to three large colored visuals to your slide. The choice is completely up to you.

Unexpected Neon Colors

You heard it here first, bold and contrasting neon colors are the way of the future for presentation design.

This design trend is great for product presentation and pitch decks, but not only. You can use this technique to spice up any presentation that you’re worried could be potentially lacking in the speech department. 

Because using neon colors is so unexpected, you can use this technique to grab your viewer’s attention and keep them wanting to see more.

The trick is to not use an overwhelming amount of different neon colors, but instead to choose one or two and use them as accents against a contrasting background.

Monochrome Color Palette

Monochrome color palettes that are used in presentation design are always seen as sleek and professional. 

A monochrome color palette is a single color displayed in different strengths, for example, lighter or darker variants of the color blue. 

One way to use the monochrome color palette technique is to use the darkest color for the background and the lighter variants of the color for the text, visuals and graphic design elements. 

You can also try it the other way around and use the lightest colors for the background and the darkest ones in the foreground. 

Play around with the monochromatic design until you find the perfect fit for your slide.

Isometric Illustrations

If you haven’t noticed already, many companies have been transitioning from a minimal design approach to using isometric illustrations for their branding.

If you want to have a professional-looking presentation design and make a statement to your team, you can use isometric illustrations to achieve that.  

Because isometric illustration design is so versatile, what you choose to present while using this design technique is equally as versatile. 

Isometric illustrations will work perfectly for any type of presentation, from product presentations and corporate presentations to technical presentations and monthly reports.

Simple Minimalism

And finally, a design trend that will likely never go out of style is simple minimalism. 

Just because it’s simple doesn’t mean it isn’t complex. Minimalism has always been show-stopping and that is because of the rule “Less is more.”

For each slide, a good rule of thumb is to convey just enough information for the reader to understand what’s going on and use a neutral color palette. 

Showcase your most important ideas in bold, use modern fonts and your minimal slideshow will have your audience captivated immediately. 

If you’re still hungry to find more presentation design trends, then no worries. We have an entire list of 100+ creative presentation ideas and design trends that we created just for you to draw inspiration from.

Ready to put some of these presentation design tips into action? At Visme, we have hundreds of presentation templates to help you get started. Take a look at these 15 presentation templates for various use cases below.

Template #1: Brand Guidelines Presentation Template

If you have brand guidelines created for your business, one great way to share them with your team and stakeholders is to put together a custom presentation showing off your style guide.

This presentation template makes it easy to display your font combinations and color palette for your brand. And if you’re just starting out or looking to rebrand, you can even design a logo in Visme.

Our Dynamic Field feature makes your presentation design quick and painless. You can create dynamic fields and change their values across your projects and presentations with a single click. 

Template #2: Pitch Deck Presentation Template

New businesses who are looking to secure funding for their startup need a clean and eye-catching pitch deck design for pitching investors.

Using a theme like the one above gives you access to a variety of different startup stories for you to choose from when creating your presentation and highlighting the most important aspects of your business.

Made in partnership with FounderSuite, this pitch deck presentation template is perfect for your next investor pitch.

Template #3: Competitor Analysis Interactive Presentation Template

If you’re going to have a successful business, you need to have a firm understanding of who your competition is and what they bring to the table. This will be essential in marketing, for your sales team and just as a general understanding for your company.

This competitor analysis presentation template comes with built-in interactive features to help you get a good understanding of who your competitors are and what potential threats they pose.

Template #4: Business Plan Presentation Template

Another essential business presentation is your business plan. This template offers the exact presentation structure you need to build out your business plan. All you need to do is replace the placeholder text with your own!

Template #5: Marketing Plan Presentation Template

And any good marketing team needs a thorough marketing plan. This presentation template is similar to our business plan presentation template in that we’ve laid out the entire presentation outline for you. All you need to do is input your own strategy.

Template #6: Webinar Presentation Template

One great form of lead generation is hosting a webinar . This webinar template allows you to insert all of the information and sales pitch you want to share with your webinar attendees, all in a stunning, cohesive design.

Simply insert your own info, then brand the design so it matches your company’s fonts, colors and other style guide elements.

Template #7: SWOT Analysis Presentation Template

Have you ever conducted a SWOT analysis for your business? It covers the strengths, weaknesses, opportunities and threats that your company faces.

Putting together a SWOT analysis is a great idea when starting a business or adjusting your marketing plan, and this template dedicated to laying out each section is the perfect place to start.

Template #8: Keynote Presentation Template

Are you going to be a keynote speaker at an upcoming event? You should only be focusing on creating stellar content that will wow your audience, rather than how to create your design. Use a template like this to make sure your design is eye-catching no matter what.

Template #9: Employee Handbook Interactive Presentation Template

If your business is bringing on new employees, you’ll likely need to put together an employee handbook to make sure everyone understands your company’s mission and the overall guidelines for working with your business.

An interactive presentation template like this one is a great starting point for creating and distributing your own employee handbook.

Not only can you insert helpful information within this presentation, but you can also link back to resources on your intranet or website and simply share the digital version of this presentation via a private or password protected link.

Template #10: Training Manual Presentation Template

In a similar vein, it can also be helpful to create a training manual for the different roles and departments that your company hires for.

Training manuals like this help new employees start off on the right foot, understanding exactly what’s expected of them in their role and day-to-day tasks. Customize this template with your own training information to share with new team members.

Template #11: Case Study Presentation Template

Another great use case for your next presentation is to share a case study . Showcase how your customers are using your tool and highlight success stories that could drive potential customers to sign up for your product or service.

Template #12: Informational Presentation Template

Regardless of who your audience is, presentations are the perfect format for sharing information. Create an informational presentation to embed in a blog post or share on SlideShare. Present important information to your team. Create presentations to share useful information at conferences and events.

There are so many different reasons you might need to create an informational presentation, and this template is the perfect fit.

Template #13: Creative Brief Interactive Presentation Template

When working with a freelancer, contractor or designer, sometimes you’ll need to present a creative brief so everyone working on the project knows exactly what the outcome is supposed to be.

Using an interactive presentation template like the one above is a great idea for conveying the information in an engaging way that will be easy to remember.

Template #14: Guy Kawasaki Presentation Template

Guy Kawasaki coined the 10-20-30 rule when it comes to presentations. 10 slides, 20 minute presentation, with fonts no smaller than 30pt.

If that’s what you’re looking for, this presentation template is exactly what you need.

Template #15: Ignite Presentation Template

Ignite is a special type of presentation. Speakers give a 5-minute presentation on their topic alongside 20 slides that auto-advance every 15 seconds.

This means you can’t have too much text on any given slide, as you need to keep the tempo of the presentation.

If you’re planning to give an Ignite presentation, this template offers up the perfect starting point for ensuring you’re not using too much text.

Create Your Own Stunning Presentation Design

Ready to get started designing your own presentation? Give Visme’s presentation software a try and create the best presentation design you’ve ever made. We can’t wait to see what you come up with!

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About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

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Chapter 10. Designing and Delivering Presentations

In this chapter.

• Strategies for developing professional oral presentations and designing clear, functional slides
• Discussion of what makes presentations challenging and practical advice for becoming a more engaging and effective presenter
• Tips for extending the concepts of high quality presentations to creating videos and posters

Presentations are one of the most visible forms of professional or technical communication you will have to do in your career.  Because of that and the nature of being put “on the spot,” presentations are often high pressure situations that make many people anxious. As with the other forms of communication described in this guide, the ability to present well is a skill that can be practiced and honed.

When we think of presentations, we typically imagine standing in front of a room (or auditorium) full of people, delivering information verbally with slides projected on a screen. Variations of that scene are common. Keep in mind, though, that the skills that make you a strong presenter in that setting are incredibly valuable in many other situations, and they are worth studying and practicing.

Effective presentation skills are the ability to use your voice confidently to communicate in “live” situations—delivering information verbally and “physically,” being able to engage your audience, and thinking on your feet. It also translates to things like videos, which are a more and more common form of communication in professional spheres.  You will have a number of opportunities during your academic career to practice your presentation skills, and it is worth it to put effort into developing these skills. They will serve you well in myriad situations beyond traditional presentations, such as interviews, meetings, networking, and public relations.

This chapter describes best practices and tips for becoming an effective presenter in the traditional sense, and also describes how best practices for presentation skills and visuals apply to creating videos and posters.

Process for Planning, Organizing, and Writing Presentations

Similar to any other piece of writing or communication, to design a successful presentation, you must follow a thoughtful writing process (see Engineering Your Writing Process ) that includes planning, drafting, and getting feedback on the presentation content, visuals, and delivery (more on that in the following section).Following is a simple and comprehensive way to approach “writing” a presentation:

Step 1: Identify and state the purpose of the presentation. Find focus by being able to clearly and simply articulate the goal of the presentation—what are you trying to achieve? This is helpful for you and your audience—you will use it in your introduction and conclusion, and it will help you draft the rest of the presentation content.

Step 2: Outline major sections. Next, break the presentation content into sections. Visualizing sections will also help you assess organization and consider transitions from one idea to the next. Plan for an introduction, main content sections that help you achieve the purpose of the presentation, and a conclusion.

Step 3: Draft content. Once you have an outline, it’s time to fill in the details and plan what you are actually going to say. Include an introduction that gives you a chance to greet the audience, state the purpose of the presentation, and provide a brief overview of the rest of the presentation (e.g. “First, we will describe the results of our study, then we’ll outline our recommendations and take your questions”). Help your audience follow the main content of the presentation by telling them as you move from one section of your outline to the next—use the structure you created to keep yourself and your audience on track.

End with a summary, restating the main ideas (purpose) from the presentation and concluding the presentation smoothly (typically thanking your audience and offering to answering any questions from your audience). Ending a presentation can be tricky, but it’s important because it will make a lasting impression with your audience—don’t neglect to plan out the conclusion carefully.

Step 4: Write presentation notes. For a more effective presentation style, write key ideas, data, and information as lists and notes (not a complete, word-for-word script). This allows you to ensure you are including all the vital information without getting stuck reading a script. Your presentation notes should allow you to look down, quickly reference important information or reminders, and then look back up at your audience.

Step 5: Design supporting visuals. Now it’s time to consider what types of visuals will best help your audience understand the information in your presentation. Typically, presentations include a title slide, an overview or advance organizer, visual support for each major content section, and a conclusion slide. Use the visuals to reinforce the organization of your presentation and help your audience see the information in new ways.

Don’t just put your notes on the slides or use visuals that will be overwhelming or distracting—your audience doesn’t need to read everything you’re saying, they need help focusing on and really understanding the most important information. See Designing Effective Visuals .

At each step of the way, assess audience and purpose and let them affect the tone and style of your presentation. What does your audience already know? What do you want them to remember or do with the information? Use the introduction and conclusion in particular to make that clear.

For in-class presentations, look at the assignment or ask the instructor to make sure you’re clear on who your audience is supposed to be. As with written assignments, you may be asked to address an imagined audience or design a presentation for a specific situation, not the real people who might be in the room.

In summary, successful presentations

• have a stated purpose and focus;
• are clearly organized, with a beginning, middle, and end;
• guide the audience from one idea to the next, clearly explaining how ideas are connected and building on the previous section; and
• provide multiple ways for the audience to absorb the most important information (aurally and visually).

Developing a Strong Presentation Style

Since presentation are delivered to the audience “live,” review and revise it as a verbal and visual presentation, not as a piece of writing. As part of the “writing” process, give yourself time to practice delivering your presentation out loud with the visuals . This might mean practicing in front of a mirror or asking someone else to listen to your presentation and give you feedback (or both!). Even if you have a solid plan for the presentation and a strong script, unexpected things will happen when you actually say the words—timing will feel different, you will find transitions that need to be smoothed out, slides will need to be moved.

More importantly, you will be better able to reach your audience if you are able to look up from your notes and really talk to them—this will take practice.

Characteristics of a Strong Presentation Style

When it comes time to practice delivery, think about what has made a presentation and a presenter more or less effective in your past experiences in the audience. What presenters impressed you? Or bored you? What types of presentation visuals keep your attention? Or are more useful?

One of the keys to an effective presentation is to keep your audience focused on what matters—the information—and avoid distracting them or losing their attention with things like overly complicated visuals, monotone delivery, or disinterested body language.

As a presenter, you must also bring your own energy and show the audience that you are interested in the topic—nothing is more boring than a bored presenter, and if your audience is bored, you will not be successful in delivering your message.

Verbal communication should be clear and easy to listen to; non-verbal communication (or body language) should be natural and not distracting to your audience. The chart below outlines qualities of both verbal and non-verbal communication that impact presentation style. Use it as a sort of “rubric” as you assess and practice your own presentation skills.

As you plan and practice a presentation, be aware of time constraints. If you are given a time limit (say, 15 minutes to deliver a presentation in class or 30 minutes for a conference presentation), respect that time limit and plan the right amount of content. As mentioned above, timing must be practiced “live”—without timing yourself, it’s difficult to know how long a presentation will actually take to deliver.

Finally, remember that presentations are “live” and you need to stay alert and flexible to deal with the unexpected:

• Check in with your audience.  Ask questions to make sure everything is working (“Can everyone hear me ok?” or “Can you see the screen if I stand here?”) and be willing to adapt to fix any issues.
• Don’t get so locked into a script that you can’t improvise. You might need to respond to a question, take more time to explain a concept if you see that you’re losing your audience, or move through a planned section more quickly for the sake of time. Have a plan and be able to underscore the main purpose and message of your presentation clearly, even if you end up deviating from the plan.
• Expect technical difficulties. Presentation equipment fails all the time—the slide advancer won’t work, your laptop won’t connect to the podium, a video won’t play, etc. Obviously, you should do everything you can to avoid this by checking and planning, but if it does, stay calm, try to fix it, and be willing to adjust your plans. You might need to manually advance slides or speak louder to compensate for a faulty microphone. Also, have multiple ways to access your presentation visuals (e.g., opening Google Slides from another machine or having a flash drive).

Developing Strong Group Presentations

Group presentations come with unique challenges. You might be a confident presenter individually, but as a member of a group, you are dealing with different presentation styles and levels of comfort.

Here are some techniques and things to consider to help groups work through the planning and practicing process together:

• Transitions and hand-off points. Be conscious of and plan for smooth transitions between group members as one person takes over the presentation from another. Awkward or abrupt transitions can become distracting for an audience, so help them shift their attention from one speaker to the next. You can acknowledge the person who is speaking next (“I’ll hand it over to Sam who will tell you about the results”) or the person who’s stepping in can acknowledge the previous speaker (“So, I will build on what you just heard and explain our findings in more detail”). Don’t spend too much time on transitions—that can also become distracting. Work to make them smooth and natural.
• Table reads. When the presentation is outlined and written, sit around a table together and talk through the presentation—actually say what you will say during the presentation, but in a more casual way. This will help you check the real timing (keep an eye on the clock) and work through transitions and hand-off points. (Table reads are what actors do with scripts as part of the rehearsal process.)
• Body language. Remember that you are still part of the presentation even when you’re not speaking. Consider non-verbal communication cues—pay attention to your fellow group members, don’t block the visuals, and look alert and interested.

Designing Effective Visuals

Presentation visuals (typically slides, but could be videos, props, handouts, etc.) help presenters reinforce important information by giving the audience a way to see as well as hear the message. As with all other aspects of presentations, the goal of visuals is to aid your audience’s understanding, not overwhelm or distract them. One of the most common ways visuals get distracting is by using too much text. Plan and select visuals aids carefully—don’t just put your notes on the screen, but use the visuals to reinforce important information and explain difficult concepts.

The slides below outline useful strategies for designing professional, effective presentation slides.

• Write concise text. Minimize the amount of reading you ask your audience to do by using only meaningful keywords, essential data and information, and short phrases. Long blocks of text or full paragraphs are almost never useful.
• Use meaningful titles. The title should reveal the purpose of the slide. Its position on the slide is highly visible—use it to make a claim or assertion, identify the specific focus of the slide, or ask a framing question.
• Use images and graphics. Wherever possible, replace wordy descriptions with visuals. Well chosen images and graphics will add another dimension to the message you are trying to communicate. Make sure images are clear and large enough for your audience to see and understand in the context of the presentation.
• Keep design consistent. The visual style of the slides should be cohesive. Use the same fonts, colors, borders, backgrounds for similar items (e.g., all titles should be styled the same way, all photos should have the same size and color border). This does not mean every slide needs to look identical, but they should be a recognizable set.
• Use appropriate contrast. Pay attention to how easy it is to see elements on the screen. Whatever colors you choose, backgrounds and overlaid text need to be some version of light/dark. Avoid positioning text over a patterned or “busy” background—it is easy for the text to get lost and become unreadable. Know that what looks ok on your computer screen might not be as clear when projected.

Key Takeaway

• Create a structure for your presentation or video that clearly supports your goal.
• Practice effective verbal and non-verbal communication to become comfortable with your content and timing. If you are presenting as a group, practice together.
• Use visuals that support your message without distracting your audience.

Additional Resources

Fundamentals of Engineering Technical Communications Copyright © by Leah Wahlin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Presentation design guide: tips, examples, and templates

Get your team on prezi – watch this on demand video.

Anete Ezera January 09, 2023

Presentation design defines how your content will be received and remembered. It’s responsible for that crucial first impression and sets the tone for your presentation before you’ve even introduced the topic. It’s also what holds your presentation together and guides the viewer through it. That’s why visually appealing, easily understandable, and memorable presentation design is what you should be striving for. But how can you create a visually striking presentation without an eye for design? Creating a visually appealing presentation can be challenging without prior knowledge of design or helpful tools. 

With this presentation design guide accompanied by Prezi presentation examples and templates, you’ll have no problem creating stunning and impactful presentations that will wow your audience.

In this guide, we’ll start by looking at the basics of presentation design. We’ll provide a simple guide on creating a presentation from scratch, as well as offer helpful tips for different presentation types. In addition, you’ll discover how to organize information into a logical order and present it in a way that resonates with listeners. Finally, we’ll share tips and tricks to create an eye-catching presentation, and showcase some great presentation examples and templates you can get inspired by!

With our comprehensive introduction to designing presentations, you will be able to develop an engaging and professional presentation that gets results!

What is presentation design?

Presentation design encompasses a variety of elements that make up the overall feel and look of the presentation. It’s a combination of certain elements, like text, font, color, background, imagery, and animations. 

Presentation design focuses on finding ways to make the presentation more visually appealing and easy to process, as it is often an important tool for communicating a message. It involves using design principles like color, hierarchy, white space, contrast, and visual flow to create an effective communication piece.

Creating an effective presentation design is important for delivering your message efficiently and leaving a memorable impact on your audience. Most of all, you want your presentation design to support your topic and make it easier to understand and digest. A great presentation design guides the viewer through your presentation and highlights the most essential aspects of it. 

If you’re interested in learning more about presentation design and its best practices , watch the following video and get practical insights on designing your next presentation:

Types of presentations

When creating a presentation design, you have to keep in mind several types of presentations that shape the initial design you want to have. Depending on the type of presentation you have, you’ll want to match it with a fitting presentation design.

1. Informative

An informative presentation provides the audience with facts and data in order to educate them on a certain subject matter. This could be done through visual aids such as graphs, diagrams, and charts. In an informative presentation, you want to highlight data visualizations and make them more engaging with interactive features or animations. On Prezi Design, you can create different engaging data visualizations from line charts to interactive maps to showcase your data.

2. Instructive

Instructive presentations teach the audience something new. Whether it’s about science, business strategies, or culture, this type of presentation is meant to help people gain knowledge and understand a topic better. 

With a focus on transmitting knowledge, your presentation design should incorporate a variety of visuals and easy-to-understand data visualizations. Most people are visual learners, so you’ll benefit from swapping text-based slides for more visually rich content.

3. Motivational

Motivational presentations try to inspire the audience by giving examples of successful projects, stories, or experiences. This type of presentation is often used in marketing or promotional events because it seeks to get the audience inspired and engaged with a product or service. That’s why the presentation design needs to capture and hold the attention of your audience using a variety of animations and visuals. Go beyond plain images – include videos for a more immersive experience.

4. Persuasive

Persuasive presentations are designed to sway an audience with arguments that lead to an actionable decision (i.e., buy the product). Audiences learn facts and figures relevant to the point being made and explore possible solutions based on evidence provided during the speech or presentation.

In a persuasive presentation design, you need to capture your audience’s attention right away with compelling statistics wrapped up in interactive and engaging data visualizations. Also, the design needs to look and feel dynamic with smooth transitions and fitting visuals, like images, stickers, and GIFs.

How to design a presentation

When you first open a blank presentation page, you might need some inspiration to start creating your design. For this reason, we created a simple guide that’ll help you make your own presentation from scratch without headaches.

1. Opt for a motion-based presentation

You can make an outstanding presentation using Prezi Present, a software program that lets you create interactive presentations that capture your viewer’s attention. Prezi’s zooming feature allows you to add movement to your presentation and create smooth transitions. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech. A motion-based presentation will elevate your content and ideas, and make it a much more engaging viewing experience for your audience.

Watch this video to learn how to make a Prezi presentation:

2. Create a structure & start writing content

Confidence is key in presenting. You can feel more confident going into your presentation if you structure your thoughts and plan what you will say. To do that, first, choose the purpose of your presentation before you structure it. There are four main types of presentations: informative, instructive, motivational, and persuasive. Think about the end goal of your presentation – what do you want your audience to do when you finish your presentation – and structure it accordingly.

Next, start writing the content of your presentation (script). We recommend using a storytelling framework, which will enable you to present a conflict and show what could be possible. In addition to creating compelling narratives for persuasive presentations, this framework is also effective for other types of presentations.

Tip: Keep your audience in mind. If you’re presenting a data-driven report to someone new to the field or from a different department, don’t use a lot of technical jargon if you don’t know their knowledge base and/or point of view.

3. Research & analyze 

Knowing your topic inside and out will make you feel more confident going into your presentation. That’s why it’s important to take the time to understand your topic fully. In return, you’ll be able to answer questions on the fly and get yourself back on track even if you forget what you were going to say when presenting. In case you have extra time at the end of your presentation, you can also provide more information for your audience and really showcase your expertise. For comprehensive research, turn to the internet, and library, and reach out to experts if possible.

4. Get to design

Keeping your audience engaged and interested in your topic depends on the design of your presentation.

Now that you’ve done your research and have a proper presentation structure in place, it’s time to visualize it.

4.1. Presentation design layout

What you want to do is use your presentation structure as a presentation design layout. Apply the structure to how you want to tell your story, and think about how each point will lead to the next one. Now you can either choose to use one of Prezi’s pre-designed templates that resemble your presentation structure the most or start to add topics on your canvas as you go. 

Tip: When adding content, visualize the relation between topics by using visual hierarchy – hide smaller topics within larger themes or use the zooming feature to zoom in and out of supplementary topics or details that connect to the larger story you’re telling.

4.2. Color scheme

Now it’s time to choose your color scheme to give a certain look and feel to your presentation. Make sure to use contrasting colors to clearly separate text from the background, and use a maximum of 2 to 3 dominating colors to avoid an overwhelming design.

4.2. Content (visuals + text)

Add content that you want to highlight in your presentation. Select from a wide range of images, stickers, GIFs, videos, data visualizations, and more from the content library, or upload your own. To provide more context, add short-format text, like bullet points or headlines that spotlight the major themes, topics, and ideas in your presentation. 

Also, here you’ll want to have a final decision on your font choice. Select a font that’s easy to read and goes well with your brand and topic.

Tip: Be careful not to turn your presentation into a script. Only display text that holds significant value – expand on the ideas when presenting. 

4.3. Transitions

Last but not least, bring your presentation design to life by adding smooth, attractive, and engaging transitions that take the viewer from one topic to another without disrupting the narrative. 

On Prezi, you can choose from a range of transitions that take you into the story world and provide an immersive presentation experience for your audience. 

For more practical tips read our article on how to make a presentation . 

Presentation design tips

When it comes to presentations, design is key. A well-designed presentation can communicate your ideas clearly and engage your audience, while a poorly designed one can do the opposite.

To ensure your presentation is designed for success, note the following presentation design tips that’ll help you design better presentations that wow your audience.

1. Keep it simple

Too many elements on a slide can be overwhelming and distract from your message. While you want your content to be visually compelling, don’t let the design of the presentation get in the way of communicating your ideas. Design elements need to elevate your message instead of overshadowing it. 

2. Use contrasting text colors

Draw attention to important points with contrasted text colors. Instead of using bold or italics, use a contrasting color in your chosen palette to emphasize the text.

3. Be clear and concise. 

Avoid writing long paragraphs that are difficult to read. Limit paragraphs and sections of text for optimum readability.

4. Make sure your slide deck is visually appealing

Use high-quality images and graphics, and limit the use of text to only the most important information. For engaging and diverse visuals, go to Prezi’s content library and discover a wide range of stock images, GIFs, stickers, and more.

5. Pay attention to detail

Small details like font choice and alignments can make a big difference in how professional and polished your presentation looks. Make sure to pay attention to image and text size, image alignment with text, font choice, background color, and more details that create the overall look of your presentation.

6. Use templates sparingly

While templates can be helpful in creating a consistent look for your slides, overusing them can make your presentation look generic and boring. Use them for inspiration but don’t be afraid to mix things up with some custom designs as well. 

7. Design for clarity

Create a presentation layout that is easy to use and navigate, with clear labels and instructions. This is important for ensuring people can find the information they need quickly and easily if you end up sharing your presentation with others.

8. Opt for a conversational presentation design

Conversational presenting allows you to adjust your presentation on the fly to make it more relevant and engaging. Create a map-like arrangement that’ll encourage you to move through your presentation at your own pace. With a map-like design, each presentation will be customized to match different audiences’ needs. This can be helpful for people who have different levels of expertise or knowledge about the subject matter.

9. Be consistent 

Design consistency holds your presentation together and makes it easy to read and navigate. Create consistency by repeating colors, fonts, and design elements that clearly distinguish your presentation from others.

10. Have context in mind

A great presentation design is always dependent on the context. Your audience and objective influence everything from color scheme to fonts and use of imagery. Make sure to always have your audience in mind when designing your presentations.

For more presentation tips, read the Q&A with presentation design experts and get valuable insights on visual storytelling.

Presentation templates

Creating a presentation from scratch isn’t easy. Sometimes, it’s better to start with a template and dedicate your time to the presentation’s content. To make your life easier, here are 10 useful and stunning presentation templates that score in design and engagement. If you want to start creating with any of the following templates, simply go to our Prezi presentation template gallery , select your template, and start creating! Also, you can get inspired by the top Prezi presentations , curated by our editors. There you can discover presentation examples for a wide range of topics, and get motivated to create your own. 

Business meeting presentation

The work desk presentation templates have a simple and clean design, perfectly made for a team or business meeting. With all the topics visible from start, everyone will be on the same page about what you’re going to cover in the presentation. If you want, you can add or remove topics as well as edit the visuals and color scheme to match your needs.

Small business presentation

This template is great for an introductory meeting or pitch, where you have to summarize what you or your business does in a few, highly engaging slides. The interactive layout allows you to choose what topic bubble you’re going to select next, so instead of a one-way interaction, you can have a conversation and ask your audience what exactly they’re interested in knowing about your company.

Mindfulness at work presentation

How can you capture employees’ attention to explain important company values or practices? This engaging presentation template will help you do just that. With a wide range of impactful visuals, this presentation design helps you communicate your ideas more effectively. 

Business review template

Make your next quarterly business review memorable with this vibrant business presentation template. With eye-capturing visuals and an engaging layout, you’ll communicate important stats and hold everyone’s attention until the end.

History timeline template

With black-and-white sketches of the Colosseum in the background, this timeline template makes history come alive. The displayed time periods provide an overview that’ll help your audience to grasp the bigger picture. After, you can go into detail about each time frame and event.

Storytelling presentation template

Share stories about your business that make a lasting impact with this stunning, customizable presentation template. To showcase each story, use the zooming feature and choose to tell your stories in whatever order you want.

Design concept exploration template

Not all meetings happen in person nowadays. To keep that face-to-face interaction even when presenting online, choose from a variety of Prezi Video templates or simply import your already-existing Prezi template into Prezi Video for remote meetings. This professional-looking Prezi Video template helps you set the tone for your meeting, making your designs stand out. 

Employee perks and benefits video template

You can use the employee benefits video template to pitch potential job candidates the perks of working in your company. The Prezi Video template allows you to keep a face-to-face connection with potential job candidates while interviewing them remotely.

Sales plan presentation template

Using a clear metaphor that everyone can relate to, this football-inspired sales plan presentation template communicates a sense of team unity and strategy. You can customize this Prezi business presentation template with your brand colors and content.

Flashcard template

How can you engage students in an online classroom? This and many other Prezi Video templates will help you create interactive and highly engaging lessons. Using the flashcard template, you can quiz your students, review vocabulary, and gamify learning.

Great presentation design examples

If you’re still looking for more inspiration, check out the following Prezi presentations made by our creative users.

Social media presentation

This presentation is a great example of visual storytelling. The use of visual hierarchy and spatial relationships creates a unique viewing experience and makes it easier to understand how one topic or point is related to another. Also, images provide an engaging and visually appealing experience.

Leadership books presentation

Do you want to share your learnings? This interactive presentation offers great insights in an entertaining and visually compelling way. Instead of compiling leadership books in a slide-based presentation, the creator has illustrated each book and added a zooming feature that allows you to peek inside of each book’s content.

Remote workforce presentation

This is a visually rich and engaging presentation example that offers an interactive experience for the viewer. A noteworthy aspect of this presentation design is its color consistency and matching visual elements.

A presentation about the teenage brain 

Another great presentation design example that stands out with an engaging viewing experience. The zooming feature allows the user to dive into each topic and choose what subject to view first. It’s a great example of an educational presentation that holds the students’ attention with impactful visuals and compelling transitions.

Remote work policy presentation

This presentation design stands out with its visually rich content. It depicts exactly what the presentation is about and uses the illustrated window frames in the background image as topic placements. This type of presentation design simplifies complex concepts and makes it easier for the viewer to understand and digest the information.

Everyone can create visually-appealing presentations with the right tools and knowledge. With the presentation design tips, templates, and examples, you’re equipped to make your next presentation a success. If you’re new to Prezi, we encourage you to discover everything it has to offer. With this presentation design guide and Prezi, we hope you’ll get inspired to create meaningful, engaging, and memorable content for your audience!  

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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• Fundamentals of Slide Design

Learn about slide design, its importance, and principles and strategies for designing strong slides.

What is Slide Design?

Through the use of different elements, including visuals, colors, typography, style, layout, and transitions, slide design provides a visual representation of the important points of your presentation. It not only complements your research, but can also enhance your presentation. Slide design can impact how much an audience understands and retains the content that you present.

Slide design strategies that thoughtfully consider and prioritize the experience of the audience can result in stronger presentations. Melissa Marshall —an expert in understanding how technical presentations can be transformed—advocates for an innovative approach to slide design. Her well-researched methods have been successful in the scientific community and we recommend her strategy.  In an article on how to transform your technical talks , Marshall discusses the science behind the impact of slide design and how the overuse of text on slides while engaging in verbal communication during presentations increases the chances of cognitive overload for audience members. Marshall advocates for an “audience-centered speaker” approach, a technique in which you shift your focus from the speaker to that of the audience.

-Melissa Marshall

Audience engagement is an important indicator about the level of success of a presentation. Marshall argues that “a critical insight is to realize that your success as a speaker depends entirely upon your ability to make your audience successful.” In order to prioritize the experience of your audience and how they receive your presentation, Marshall advocates for a design strategy called assertion-evidence design which uses a succinct headline in the slide with the key assertion in the form of a sentence that is accompanied by visual evidence, such as charts, graphs, and flowcharts. This method prioritizes the utilization of strong visuals and minimizes the amount of text on slides. As needed, presenters can provide the audience with a handout of their slides that contain more detailed notes from their presentation as a reference. If you have not used assertion-evidence slides before, it is a good technique to further explore and consider as its approach can enhance a presentation when carried out effectively. Examples of strong assertion-evidence slides and a self-assessment checklist for this design strategy can be found on Create and Assess Your Slides , and a template can be accessed below.

(Click to Enlarge)

An assertion-evidence slide template that includes tips and layout suggestions by melissa marshall. .

To learn more about creating strong visual representations of your data and the importance of forming a mutual exchange between you and your audience, visit our pages on Data Visualization , along with Consider Your Audience which is part of the section on how to Deliver Authentically . 

Watch these short videos by Marshall to further explore the impact of slide design, strategies for fostering audience engagement, and helpful ways to approach the scope and focus of your presentation.

Learn more about the impact of slide design.

Further explore how to analyze your audience.

Consider scope and focus of your slides and talks.

For additional resources to help you think about the organization and framing of your talk visit Deliver Authentically and Prepare for Any Talk .

What Does it Look Like to Design Effective Slides?

There are techniques and tools that can be utilized to strengthen the design of your slides in order to enhance the quality of your presentation. The following section presents one approach. Review this list and explore how each strategy can improve your slide design.

A more comprehensive slide design checklist and other resources can be found on Create and Assess Your Slides .  

Inclusive Slide Design

Creating slides that are inclusive and accessible for different learners is a critical part of the design process. Consider the implications of your design on the viewer’s interpretation, including visual representation, language and color choice. As you engage in this process, explore the role of slide design in creating an inclusive environment that considers multiple perspectives, values, beliefs, identities, disciplines, abilities, experiences, and backgrounds. To learn more about what it means and looks like to design visuals that are inclusive, visit Visual Storytelling as part of the section on Data Visualization and Preferred Terms for Select Population Groups & Communities from the Centers for Disease Control and Prevention, U.S. Department of Health & Human Services.

Are You Ready to Create Your Own Slides?

To begin the process of designing your slides or to improve an existing deck, visit Create and Assess Your Slides . Use the provided resources to learn more about helpful design strategies, how to create effective slides and ways to assess them.

• Data Visualization
• Create and Assess Your Slides
• Visual Design Tools

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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Presentation Design: Everything You Need to Know! [+Tips]

PowerPoint Design PowerPoint Presentation Presentation Design Professional Presentation Design

Whether you're new or experienced in making slides, it's important to learn how to make a great presentation. You must keep your audience interested and listening.

In this guide, we're going to dive into everything about making great presentations. You'll get to know what presentation design is all about, and we'll show you how it's both an art and a bit like science too.

This article is like your go-to guide for all things about designing presentations. We'll explain different presentation styles, offer simple slide tips, and share the newest design ideas.

Presentation design is always changing and growing. This means that there's a lot of important information you need to know. By the time you're done reading, you'll have all the tricks up your sleeve to create presentations that look amazing and get your point across.

What is Presentation Design?

Presentation design is about making slides with pictures, words, and colors that help share your ideas.

You pick just the right mix of these things to make slides that teach people and look great. A good presentation provides a clear message while keeping people interested from start to finish.

A skilled presentation designer is integral to this process. They work to understand the core message and the target audience to create a cohesive set of slides. There are special design principles put in place to organize information so it's easy to understand and make an impact. A presentation designer's job is two-fold. He or she must simplify information and make it interesting in a presentation.

In a world where attention spans are short, effective presentation design is crucial. It's not only about aesthetics; it's a critical tool for communication. Presentation designers turn your spoken ideas into compelling graphical stories. This way, they make sure your presentation connects with people and sticks in their minds.

Is Presentation Design Important?

Yes, presentation design is essential for several reasons:

Presentation design organises your thoughts and data visually, preventing confusion. It helps you simplify information into digestible pieces, ensures that your main points are easy to grasp, helping your audience understand your message quickly and accurately. This is especially helpful when you sit through business presentations or even financial presentations.

Engaging presentation design goes beyond words; it uses visuals, diagrams, and animations to keep your audience interested. A visually stimulating PowerPoint slide design can transform a mundane talk into a dynamic experience, encouraging viewers to pay attention from start to finish.

Brand Consistency

Consistent branding in your PowerPoint design reinforces your identity. It allows every slide to resonate with your corporate colors, logos, and themes, fostering brand recognition and professionalism in the minds of your audience.

Professionalism

A polished presentation design speaks volumes about your attention to detail and dedication. It suggests you value your audience's time by providing a well-thought-out, aesthetically pleasing, and organised presentation.

Humans are visual creatures or rather, lean towards visual thinking . A PowerPoint design that uses compelling imagery and key points is memorable, helping your audience remember the presented information long after they've left the room.

In a pitch deck design, every slide is an opportunity to persuade. When you show data and ideas in a way that's clear and attractive, you have a better chance of convincing your audience.

Differentiation

Unique presentation design sets you apart. It shows you're not another voice in the crowd but an innovator who takes the time to present creative and effective ideas.

Using various colors , pictures, and fonts in your slides can make people feel things, helping you connect with them better. This can help get your message across faster.

Presentation design conveys information fast. A well-designed chart or graph in your PowerPoint can simplify tricky data, giving you more time to talk and answer questions.

Storytelling

A great presentation tells a story. With a well-planned PowerPoint, you can take your audience on an adventure, telling your story in a way that sticks with them.

In summary, presentation design is an essential part of any presentation. Great presentation makes it easier to share what you want to say. It also makes your presentation more fun to watch. Plus, it makes your brand or business look professional. Taking time to make your PowerPoint or any presentation great is a smart move. Spending time on making your PowerPoint, pitch deck, or any presentation really good is worth it.

Types of Presentations

Various presentations exist, each designed with a distinct goal and approach. Here are a few of the most common types of presentations :

Demonstrative Presentations

These are hands-on, showing how things work. Crafting a presentation design that's detailed and clear, helps people better understand what you're showing them. This is especially useful during a product demo or a new launch.

Decision-driven Presentations

Here, presentation design helps lay out choices for a clear decision. For example, using an organized slide layout can guide a team during strategic business meetings.

Emotive Presentations

Emotive talks stir feelings with stories that resonate. When you design your slides to make people feel something, it can be really strong. Like when a charity uses slides with touching stories to help people want to give money.

Every kind of presentation has its special role in making your message click. When you get what each type does best, you can pick the perfect one to connect with your crowd and get your point across. Remember, the way you lay out your slides counts too. Nail that, and you'll whip up a presentation that’s both engaging and memorable. Want to see all the different kinds of presentations ? Just hit the link.

12 Simple Steps for Designing an Effective Presentation

Creating an engaging and effective presentation is both an art and a science. It involves careful planning, thoughtful design, and strategic execution. You can split presentation design into steps. These steps help you from the start of your idea to when you finish your presentation. Whether you're crafting a PowerPoint presentation design for a business meeting or an educational seminar, following these steps can help you communicate your message with clarity and impact. Here's how you can design a presentation that captures attention and achieves your goals.

Establish Your Goal

Understand your audience, draft your content, choose a design template, refine your slide layouts, incorporate visuals and graphics, review and edit your slides, practice your delivery, gather feedback, make final adjustments, prepare for questions, set up ahead of time, presentation design vs. presentation templates: what are the differences.

Two things are synonymous with presentations: presentation design and presentation templates. They may seem the same, but they do different things to make a great presentation. Understanding how they're different helps you make a presentation that people will remember. We'll show you what sets them apart and why that's important for a great presentation. We'll explain how these small differences can make your presentation stand out or not.

Presentation Design

Presentation design is about making a set of slides that help tell your message. You pick colors, fonts, and pictures that look good and explain the speaker's words.

Presentation Templates

On the other hand, presentation templates are pre-designed frameworks for slides. They help make your slides look the same with consistent colors and layouts. They have spots where you can easily add your words, pictures, and charts. Templates are like a ready-made start for your presentation.

Note: Keep in mind that Deck Sherpa makes custom templates you can use again later.

Here are the key differences laid out:

Creation vs. Usage

• Presentation design is about creating a unique visual narrative for a specific message.
• People use presentation templates to apply a standardized design across different presentations.

Customization

• You can customize your presentation design according to your message and audience.
• You can't change presentation templates since they are pre-designed.

Time and Effort

• Designing an effective presentation from scratch requires more time and design skills.
• Using templates saves time and effort, as the basic design elements are already in place.

Originality

• Presentation design is original and can be as creative and unique as you want it to be.
• A lot of people use presentation templates to save time. While it helps, it's important to understand these pre-designed slides are not original.

Functionality

• A well-designed presentation considers the following - the flow of information, - the importance of visuals - the way slides transition
• Templates provide a basic setup, but they might not be optimal for the flow of information

In short, presentation design helps you make slides that tell a story your way. Presentation templates help you make consistent-looking slides fast. Below you’ll find some amazing tips that could be of tremendous help in your slide design.

10 Tips You Need to Know for Stunning Slide Design

Creating a great presentation is part art, part smart thinking. Think of each slide as a piece of your story's puzzle. You might want to teach, inspire, or persuade your audience. No matter what, how your slides look is crucial for success.

Here are 10 top tips to polish your presentation and make your slides pop. They'll help make sure your next pitch or talk is both eye-catching and memorable.

Embrace White Space

Use high-quality images, consistent theme, contrast for clarity, limit text quantity, readable fonts, use charts and graphs, use color wisely, animate with purpose, end with a strong close.

These tips can make your slides go from okay to amazing, helping people remember your message. Keeping the above points in mind, let’s learn what 2024’s presentation design trends look like.

Exciting Presentation Design Trends That You'll Need in 2024

Back in 2023, we shared a list of amazing trends in presentation design that we hoped you used as much as you could. As 2024 is getting closer, the way we make presentations is changing. It's mixing new technology with cool design ideas. Some exciting new trends are coming up, and we've listed them for you. Let's see how you can use these to make your presentations stand out.

Minimalist Presentation Design

It’s no secret that most people today prefer to follow the less-is-more philosophy. You'll see slides that are simple and not too busy, with lots of space. This helps keep the focus on the main point. It makes your stories come alive and keeps your audience hooked all the way through.

Immersive Storytelling

PowerPoint’s animations and transitions capabilities are set to become more advanced. They'll liven up stories, keeping the audience interested and involved in the presentation. You can make your PowerPoint presentations easier and way more interesting.

AI-Enhanced Presentations

We're leaning into Artificial Intelligence (AI) more than ever these days. This technology is set to give our presentations a personal touch like never before. Imagine getting smart design tips from AI or having your slides tweak themselves automatically after sensing the audience's reactions. You’ll be able to streamline your PowerPoint designs, making them not only easier to create but also more engaging and impactful.

Bold Typography

Big, bold fonts are the most popular way to catch your audience's attention and make your point. As a bonus, bold fonts also make your slides instantly readable and more effective.

Data Visualisation

People are going to use cool, interactive data visualisation in the form of infographics, tables, charts, etc. a lot more. They make hard information easy and clear to remember. This helps your audience understand and remember the important information.

Inclusive Presentation Design

Making slides easy for everyone to see and understand will be important. This means creating accessible presentations so all kinds of people can follow, no matter their abilities.

Using the newest trends to design presentations can make your slides way better. They'll look great, be clear, grab attention, and include everyone. A well-made presentation is awesome for connecting with your audience. Staying up-to-date with these new ideas can make your connection even stronger in 2024.

8 Important Presentation Rules To Know and Follow

When it comes to presentation design, various rules can guide you to create effective and engaging slides. Here are some key ones:

The 10/20/30 Rule

The 5/5/5 rule, the rule of thirds, the 6x6 rule, the contrast rule, the picture superiority effect, the font consistency rule, the 7x7 rule.

Each of these rules serves as a guideline to make your presentation design more effective. While it’s important to know these rules, remember that the best PPT layout design is one that effectively communicates your message and engages your audience.

Presentation Design Prices: Choosing What's Better For You

When you look at prices for presentation design, they're different all over the world. In India, the prices are usually between $100 and $500 for packages. It's cheaper because living in India costs less. This lets the agencies offer good work at lower prices. But for really tough projects, they might charge more.

But in Western countries like the USA or UK, the prices for presentation design packages are higher. They often start at $500 and can go up to a few thousand dollars for really detailed or special designs. That's because living and working there costs more. People who choose these agencies often pay extra for their special knowledge about local styles or new design ideas.

So, when picking an agency, it depends on how much money you want to spend and what you need. Indian agencies are good for great work at lower prices. Agencies from the USA or UK might have more knowledge about local styles or new design methods. It's all about what you value more: saving money, local know-how, or a mix of both. That's why we've made a list of the best presentation design agencies from around the world for you to see.

The Most-Acclaimed Presentation Design Agencies Across the World

Lately, the presentation design industry has been booming and getting more creative. Using high-quality images and strong communication is crucial in the corporate and educational world. That's why more people are looking for expert help with their presentations. Today presentation design agencies create presentations from scratch, enhance corporate pitches, and even transform educational materials, turning simple slides into powerful narratives. We understand how necessary awesome presentations are, so we've gathered a list of top-notch presentation design agencies from everywhere. Each brings something unique to the table with their skills, covering all types of presentation needs. Let’s take a look at these standout presentation design experts.

Deck Sherpa

Deck Sherpa creates custom slides that fit right in with what your business wants to say. They're all about making presentations that not only look good but also get your message across clearly, whatever your business needs.

SlideGenius

SlideGenius is a presentation design agency based in the United States. Their goal is to inspire audience action through engaging, meaningful, and memorable presentations.

Buffalo 7 in the UK turns plain slides into something exciting. They're good at turning your ideas into nice-looking presentations that tell a story.

BrightCarbon

BrightCarbon works on both slide design and instructional design for eLearning content and training. They focus on using visual aids and animations to simplify complex topics, making them engaging for the audience.

Stinson Design

Stinson Design specializes in custom, professional presentations for all industries, focusing on effective storytelling and visuals. They focus on effective communication using storytelling and visual techniques.

24Slides offers quick presentation design services from custom templates to slide redesigns. Their focus is on providing accessible, high-quality designs to a diverse range of clients.

Is Your Presentation Design Holding You Back?

As we said before, making a great presentation is a mix of art and science. Deck Sherpa is excellent at turning your ideas into beautiful slides, making us the top choice for presentation design. We're in India and work with all kinds of companies, here and across the globe. Our team knows how to make presentations that different audiences will like and engage with.

Why pick Deck Sherpa? We know every presentation is special. Our designers and storytellers work with you to make sure your presentation is not only seen, but also felt and remembered. It could be for business, a big idea, or a class. We focus on the small things, are creative, and keep up with new styles to make sure your presentation is right.

Plus, our rates are reasonable and you get awesome designs without spending a lot. In short, we're great for anyone who wants to impress their audience without breaking the bank.

If you want to make your next presentation better, come to Deck Sherpa. We'll be your team to make presentations that catch people's eyes and stick in their minds. Check out our website to see our work and find out more. You can call, email, or message us to get started. Please find the details below.

Call: 1800 121 5955 (India) Email: [email protected] WhatsApp Contact Form

How Can I be a Good Presentation Designer?

What are the 3 rules of presentation design, related posts, create beautiful slides with ai in presentation design, 20 of the best fonts for powerpoint presentations, engage and inspire: great business presentation topics for 2024.

A Beginner’s Guide To Presentation Design [+15 Stunning Templates]

Table of Contents

• What Is Presentation Design? 

What Is the Significance of Presentation Design?

Understanding various forms of presentations.

• 10 Tips to Create a Compelling Presentation Design 

5 Inspirational Presentation Design Trends

• 15 Best Presentation Design Templates to Consider 
• Key Takeaways 
• Conclusion 

Once you’ve mapped out your presentation, it’s time to tackle the intimidating task of creating a visually stunning presentation design . Creating an excellent presentation design becomes simpler by learning and adhering to fundamental presentation design standards. Here is a presentation design guide to creating an engaging and well-designed presentation,  regardless of the kind of project you are putting together. 

What Is Presentation Design?

Presentation design focuses on the visual facet of your presentation to captivate your audience. An outstanding presentation design may significantly impact your target audience, whether it is investors, employees, collaborators, or potential customers. The design must ideally complement the material of your presentation to help get your views across and convince your audience.

Creating a presentation for the first time to present in a professional setting or to a large audience might feel challenging. This guide to presentation design will walk you through the elements required for building a visually appealing presentation. 

A presentation is much more than just a layout of slides with text and graphics on them. You need to make sure it’s visually appealing too. It is mainly because visuals are much more engaging than written words in your presentation slides. Presentation design is crucial because it allows you to combine your ideas, narrative, graphics, facts, and statistics into one cohesive tale that drives your audience to the decision you desire.

A robust presentation design may unlock doors you never imagined could be opened. An effective design is much simpler to understand and earns a lot of credibility for your brand. You can communicate your message effectively, encourage your audience to take subsequent actions, and get them to engage with what you’re saying with excellent presentation design.

You have the potential to communicate your point of view, create a brand identity, and get your audience to see and hear you loud and clear when you build a presentation with impeccable design. The material of your presentation is crucial to your project’s success, but a poor design may divert the listener’s attention (and not for a good reason). Don’t let a lousy presentation design force you to lose out on a huge business opportunity.

Creating a winning presentation design involves combining design components to produce slides that will neither bore nor exhaust your audience. Instead, it will engage and inspire them effectively. So, instead of creating a lousy presentation using shoddy designs, it is significant to master the fundamentals of creating the best presentation design.

Presentations may be used for several purposes and can come in different forms. A quarterly sales presentation with your team will not be the same as a presentation focused on employee training. 

In the first scenario, you’ll strive to advance your team to achieve targeted sales growth. In the second, you’ll focus on imparting essential knowledge and skills to your employees. Looking at some of the most prevalent presentation types can give you a better idea about presentation design and when to begin constructing your own.

1. Investor pitch presentation

Using facts to convince rather than enlighten is the primary goal of this presentation style, as indicated by the name. If you’re a startup or a small firm looking for investment, you’ll need to use this form of presentation to your advantage. An investor pitch presentation will be required when you’re explaining your company’s user acquisition growth rate to prospective investors. Such presentations are created using the classic pitch deck concept to make the perfect, thoroughly professional pitch.

2. Educational presentations

Educational presentations are sometimes misunderstood as informative presentations since they are designed to teach viewers new skills and educate them on a new subject. You may need to produce a presentation for a school for various reasons, such as presenting an idea or providing an academic report.

Academic and corporate training programs often employ this presentation format. A video tutorial with comments and suitable themes may be added to the slides to improve them. Educators are always looking for new and unique methods to provide engaging and enthralling presentations for their students. Using an educational presentation template may guarantee that your presentation is visually appealing as well as easily comprehensible.

3. Webinar presentations

Webinar presentations are the newest craze, and they’re a win-win for presenters and the audience alike. A webinar refers to an online presentation, but unlike a video posted elsewhere, the webinar takes place in real-time and with the active participation of the audience. There are several themes and settings for which webinar presentations might be utilized. 

Short surveys, quizzes, and Q&A sessions let participants feel more involved in the webinar. Most commonly, a webinar is meant to disseminate information, but it may also act as a marketing tool, a source of leads, or a way to generate new sales and sign-ups.

4. Report presentations

A report presentation is intended to offer the necessary information to those engaged in a process or project. Report presentations are critical in ensuring these stakeholders that the procedures that must be followed for the project’s completion are effectively planned and executed. Sample reports are also accessible to these stakeholders. 

A report presentation may take numerous forms, such as a business report or an infographic. Reports on sales and marketing performance, website statistics, income, or any other data that your team or supervisors wish to know about can be presented during the report presentation.

5. Sales presentations

Sales presentations are often the initial phase in the sales cycle, and are, therefore,  critical. A sales presentation, often known as a sales pitch deck, is a form of presentation you would need to provide a prospective customer or client with when pitching a product or service.

Not every sales presentation is designed to close a deal right away. The goal might be to pique the curiosity of the people concerned. Sales presentations often include your company’s unique selling proposition (USP), product price points, and testimonials. Your sales presentation must be engaging and successful in influencing potential customers, using a well-thought-out approach.

6. Inspirational presentations

An inspiring presentation is a standard tool used by managers, team leaders, motivational speakers, and business owners to stimulate and encourage their audience. Inspirational presentations are essential to influencing others and achieving your individual and business goals. 

To get a desirable result from this kind of presentation, elicit an emotional response from the audience and motivate them to act. Using a presentation template that has been professionally developed provides you with an advantage over others. 

7. Keynote presentations

Keynote presentations are given in front of a larger audience. A good example can be those shown at TED Talks and other conferences. While the presenter gives the entire speech, there are advantages to using slides, such as keeping an audience engaged and on track.

10 Tips to Create a Compelling Presentation Design

If your presentation is lousy, you might come across as unprepared, uninterested, and lacking any credibility. A well-designed presentation makes you appear reliable and competent. Here are some fantastic points to help you develop the best presentation design.

1. Outline your content and fine-tune the message

It’s crucial to prepare your content and fine-tune your main message before you begin developing your presentation. Try to figure out what your target audience wants to know, what they may already know, and what will keep them engaged. Then, when you create your presentation’s content, keep those things in mind and furnish designs accordingly. It is vital to remember the key takeaway of each deck you create.

Too much information shown on a single slide is difficult for most viewers to comprehend. Make sure you don’t overwhelm your viewers; each presentation slide should include no more than one key point. Make your information as brief as possible, yet make it detailed enough and valuable.

2. Use more visuals and less text in your decks

Your audience recalls information considerably better when images complement it because they can better understand visual features than simple text. Presenters that employ images instead of words get more favorable feedback from their audience than those who rely only on text.

Using visual examples in slide decks increases audience engagement, encourages more questions, and registers your message in the minds of your audience. Remove any unnecessary text from your slides and replace it with visuals that will engage your audience.

You may use various methods for adding images, but the most common is using your data’s visual representation. It’s important to note that adding visuals does not mean sprinkling fancy images and symbols across your slides. Relevant images and iconography are a must.

3. Limit the use of fonts and colors

It is vital to pay attention to color schemes and other design components, such as fonts, to ensure your presentation succeeds. Although it may be thrilling to employ as many fonts and colors as possible, the best presentation design practices imply that you should only use two or three colors overall. Also, make sure the content in your slides is of a different font than the headers.

When it comes to color schemes, certain combinations work better than others. When choosing colors, keep in mind that they should not detract from the message you want to convey. Add an accent color to one or two of your primary hues for a cohesive look. It’s critical that the colors you choose complement one another and communicate your purpose effectively. Headers should be in one typeface, while body content should be in another. Add a third font for the accents, if you’d like. 

4. Create a visual hierarchy

Visual hierarchy is an important consideration when including text in a presentation. Visual hierarchy is one of the most significant but underappreciated presentation design principles. Color, size, contrast, alignment, and other aspects of your slide’s elements should all depend on their value.

When creating a visual hierarchy, you must clearly understand the story and its structure. Your audience’s attention should be drawn to the most critical components first, then to the second-most essential aspects, and so on. When creating your presentation, think about the story you want to tell and the visual hierarchy you need to support it. If you do this, the essential ideas you wish to convey will not be lost on your audience. 

5. Incorporate powerful visuals

It is important to use visual aids to make a compelling presentation: think images, icons, graphics, films, graphs, and charts. You should also ensure your slides’ aesthetics accurately portray the text they contain. Alternatively, if you don’t have words on the slide, make sure the visuals mirror the words you’re saying in your speech.

Visual aids should enhance your presentation. In addition, you’ll want to ensure that your slide has some form of visual representation so that you’re not just dumping a bunch of text onto a slide.

6. Avoid using bullet points

These days, any excellent presentation design instruction would encourage you to avoid bullet points as much as possible. They’re dull and old-fashioned, and there are more effective methods to display your material. 

A slide consisting of icons, images, and infographics is more exciting and conversational than one written in list form. Using bullet points for each slide’s primary theme is a standard PowerPoint design recommendation that you should refrain from while designing your presentation.  

7. In group presentations, segregate slides by theme

While making a group presentation, finding an appropriate balance of who should be demonstrating which presentation segment is often challenging. Arranging a group presentation by topic is the most natural technique to ensure that everyone has an opportunity to speak, without the presentation becoming incoherent. Your group presentation should be divided into sections based on the subject.

Prepare your presentation ahead of time so that everyone understands when it’s their turn to talk. It’s up to each person in the group to pick one thing to talk about when they give this presentation to investors or potential customers. For instance, the business model slide may be addressed by one person, while another can discuss the marketing approach.

8. Maintain consistency

Consistency is essential when you work on the design of your presentation. Your presentation is still one presentation, no matter how many slides it has. Design elements, color schemes, and similar illustrations can all be used to achieve design consistency.

Although some of the slides in your presentation may appear to be styled differently than the others, the overall presentation must be held together by a single color scheme. To ensure that your viewers don’t lose track of what you’re saying, make sure each of your slides is visually connected.

9. Emphasize important points

It is pertinent to use shapes, colorful fonts, and figures pointing to your material. They help emphasize vital information to make it stand out. This not only keeps the reader’s attention on the page but also makes your design more streamlined. Emphasizing the point you’re trying to put across with visual elements makes it easier for your audience to grasp what you’re saying.

10. Integrate data visualization

Consider utilizing a chart or data visualization to drive your argument home, especially if you have vital figures or trends you want your audience to remember. This might be a bar graph or a pie chart that displays various data points, a percentage indication, or an essential value pictogram. 

Confident public speaking mixed with good visuals may greatly influence your audience, inspiring them to take action. The use of design features makes it simpler for your audience to grasp and recall both complex and fundamental data and statistics, and the presentation becomes much more enjoyable too. 

Even though trends come and go, effective presentation design paired with some inspiration to get you started will always be in style. Think about what’s current in the world of graphic design before you create a staggering presentation deck for a creative proposal or a business report. To help you better, we’ve come up with a list of the most popular presentation design concepts. 

1. Dark backdrops with neon colors

While white backgrounds have long dominated web design, the advent of “dark mode” is gradually altering that. Designers may use dark mode to play with contrast and make creative things stand out.

This is a great way to get your audience’s attention and keep them interested in what you have to say. The key is to pick one or two bright colors and utilize them as highlights against a dark backdrop, rather than using an abundance of them.                                                                                            

2. Monochromatic color schemes

In recent years, color schemes originating from one base hue, such as monochromatic color schemes, have been given a subdued pastel makeover. The usage of monochromatic color schemes in presentation design is always seen as clean and professional. It’s ideal for pitch decks and presentations since monochrome is generally utilized to assist people in concentrating on the text and message, rather than the colors inside a design.

3. Easy-to-understand data analysis

The fundamentals of data visualization should be restored. In other words, even the most complicated measurements may be made easy to grasp via effective design. Designers, marketers, and presenters are generating snackable stats in the same way infographics have found a place on visual-first social networks.

Create a dynamic proposal or presentation with the help of an infographic template that is easy to use. You can create distinctive slides with animations and transitions to explain your point more effectively. With the help of templates, you can convert your data into bar graphs, bar charts, and bubbles that represent your idea simply, guaranteeing that every data point is simple to comprehend.

4. Straightforward minimalism

Minimalism is a design trend that will probably never go out of style. It has always been a show-stopper. Each slide should offer just enough information to let the reader comprehend what’s going on. You should use a color palette that isn’t distracting. Your simple presentation will enthrall your audience if you boldly highlight your most significant points and use trendy fonts.

5. Geometric structures

There’s a good reason why designers are so fond of geometric patterns, 3D objects, and asymmetrical layouts. They’re basic yet stunning, making them perfect for times you want to make a lasting impression with the information you’re sharing. 

More cutting-edge components, such as 3D shapes and floating objects, are used in presentation graphics these days. Go for a presentation template that contains editable slides that enable you to easily add your visuals and material to brighten your presentation. 

15 Best Presentation Design Templates to Consider

In the case of presentation designs, you should never sacrifice quality. Ideally, you should have a design that improves your brand’s image, amplifies your message, and enables you to deliver various content forms efficiently. 

The problem is, it’s pretty challenging to locate premade themes and templates of this merit. We’ve made it easy for you by putting together a list of the best 15 presentation design templates out there. These presentation design suggestions are a great place to start.  

1. Business plan presentation template

This is a crucial business presentation template with a significant emphasis on visualizations and graphics. To create a business strategy, you need this presentation template. It consists of several crucial elements, such as a mind map, infographics, and bar graphics. Replace the placeholder text with your own to complete the presentation.

2. Pitch deck template

Startups seeking financing require a clean and eye-catching pitch deck design to impress investors. You may use it to present significant aspects and achievements of your company to investors. You can include slides for mockups, testimonials, business data like statistics, and case studies.

The pitch deck presentation template is excellent for your next client pitch, as it allows you to pick from a range of different startup tales to showcase the most crucial features of your firm.

3. Brand guidelines presentation template

Creating a bespoke presentation talking about the company dos and don’ts may be a terrific approach to discuss your brand rules with your team and stakeholders. You can easily show off your brand’s typeface and color schemes using this presentation template.

4. Marketing plan presentation template

Marketing is a vast concept, and the slides included in this design stock set reflect that broadness. A well-executed marketing strategy is essential to the success of any team. A marketing plan presentation template should ideally include slides for charts, timelines, and competition research. You can create executive summaries or mission statements with the below-mentioned presentation’s elegant and minimalistic slides.

5. Keynote presentation template

This keynote template has a lovely color scheme that is equal parts captivating and professional. You can employ a keynote presentation template if you’re going to be a keynote speaker at an upcoming event and want to ensure that your design stands out.

In addition to several slides, the template comes with various predefined color schemes. This template is perfect for any business presentation requiring a well-designed layout.

6. Training manual presentation template

A training manual presentation template may be used to convey new hire training to your workforce. It is essential for the design to be as clean and straightforward as possible.

These training material decks created with a predesigned template make it easy for new employees to learn the ins and outs of their jobs. 

7. Case study presentation template

A case study is an excellent way to illustrate a point in your presentation. The best way to attract new consumers using a case study presentation is to show them how your existing customers are using your product or service. Make sure to highlight how your product solved their pain points.

8. Interactive brief presentation template

It’s common to provide a creative brief when working with a contractor, freelancer, or designer to ensure everyone involved understands what the final product should look like.

An interactive presentation template like a creative brief is a terrific concept for absorbing and memorizing that information.

9. Workforce handbook presentation template

When hiring a new employee, your company needs to create an employee handbook to ensure they know the company’s objective and general working norms. You may connect this presentation to your intranet or website, or just distribute the digital version through a password-protected or private link.

10. Ignite presentation template

Using this template as a starting point for an Ignite presentation would be ideal. An Ignite presentation is a five-minute presentation consisting of 20 slides, compelling the speaker to speak fast and concisely. As a result, an Ignite presentation template prevents you from using too much text on any slide. 

11. Informative presentation template

The need to create an educational presentation may arise due to several reasons, such as onboarding new hires, explaining a concept to students, and more. An informative presentation template is a suitable solution in all cases.

Regardless of who they are meant for, presentations are the optimal format for sharing information with any audience. Create an educational presentation that you can embed in a blog post or publish on several platforms online. Make presentations to provide knowledge at conferences and other meetings.

12. SWOT analysis presentation template

A strength, weakness, opportunities, and threats (SWOT) analysis is a valuable tool for gauging where your business stands, and how your strategic planning measures are paying off. This presentation template is an excellent tool for SWOT analysis or refining your marketing strategy.

It comes in several formats; circular design and hexagonal shapes being two of them. You may modify the colors as desired.

13. Competitor analysis presentation template

Knowing your competition and what they offer is essential for a successful business. Competitor analysis means researching your competitors’ key strengths and weaknesses, which can, eventually, help you define your goals and USPs more clearly. 

There are built-in interactive elements in this competitor analysis presentation template, which can help hook your audience. 

14. Bold presentation template

Ideal for non-corporate sales presentations, a bold and daring presentation template includes slides with a vibrant, attention-grabbing theme that is neither overbearing nor distracting. The color combination is striking without being oppressive.

15. Company overview template

Creative presentation templates are all the rage today. Using a lot of negative space will allow your audience to take a breath and direct their attention to the most crucial parts of your presentation. It is suitable for corporate presentations, since it doesn’t stick out more than is necessary.

Key Takeaways

• Audiences tend to forget a large percentage of what was addressed before the presentation is through. This is why it is important to create a presentation design that is memorable.
• A presentation is much more than just a layout of slides with text and graphics on them. You need to make sure it’s visually appealing too. 
• Use a wide range of best presentation design tools, components, and styles until you discover the one that resonates with your target audience. 
• Consider the most recent trends and best practices, and dedicate time to thoroughly crafting every presentation.
• Fine-tuning your message, avoiding the use of bullet points, incorporating visual hierarchy, and incorporating data visualization are a few design tips to create a winning presentation. 

Both your presentation style and design are crucial. You can deliver more dynamic, memorable presentations by creating visually pleasing decks. It’s advisable to create a resourceful presentation design if you want to elevate your personal as well as professional credibility.

Take cues from some popular presentation templates, and enhance one little aspect at a time. Now is the time to practice everything you’ve learned in this presentation design guide. As with any other visual communication, creating the best presentation design requires time, effort, and patience. Never be afraid to try something new; you’ll quickly see the benefits a strong presentation can have on your project.

A presentation design puts ideas, tales, words, and pictures into a series of slides that convey a narrative and engage your audience.

A presentation design template is used to achieve a uniform look for your slides. Templates are pre-made presentations into which you may insert your data.

People remember images and words better than just words. The design of your slides should be simple and consistent. This way, your audience will focus on the most important points.

Use high-quality images to back your message, but don’t use too many special effects. Make sure you don’t read from your slides.

A well-presented, memorable introduction and conclusion are two essential parts of a presentation. Don’t forget them when you write your outline.

Presentation design is essential, because it helps you weave your ideas, narrative, images, facts, and statistics into a unified story that leads your audience to the choice you want them to make.

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Presentation Design: Your Complete Guide to Better Presentations

We don’t like boring presentations either. here’s how to dial your next presentation design to eleven..

Presentation design is that “I told you so” friend. You can have the best stage presence around, the most pertinent information for your audience, a simply stellar narrative . . . and none of it matters if your design doesn’t work.

That’s when presentation design swoops in and gives ya the big ole, “I told you so.”

Look—presenting information to other human beings without slowly (or quickly) starting to look like you dove headfirst into the deep end of your community pool is hard enough. We’ve all been there. We get it.

That’s why this guide exists. Treat it as a cheat code to better presentations. We’ll cover all things slide design—tips, examples, and tools you can use to make your next presentation look good (no complicated game controller combos required).

Table of Contents

The Pillars of Any Great Presentation

10 presentation design tips that work, presentation design ideas, how to design a presentation.

There are a million different things you can do when designing a presentation. That’s the challenge. You’re in the center of a maze, and if you spin around you’ll see twenty pathways. Each one of these takes you to twenty more, and on and on and on.

Let’s start with some basic pillars of great presentation design: purpose, narrative, content, cohesion, and delivery. Everything that comes after rests on top of these building blocks.

Even though we’re talking about five pillars, purpose might be the most important one. Or, at least the deepest dug, supporting everything else.

Without a purpose for your presentation, there is no hope. That sounds grim—because it is. 

Go to the grocery store with no list, and what happens? A $100 overdraft charge and seven pounds of crab cakes with a “Sell by” date of tomorrow. Dive into a presentation with no purpose, and you have a similar theme: sadness.

Start simple—what type of presentation are you making? Is it a quarterly review? Sales report? Pitch? Perhaps you’re the keynote speaker at a once-every-three-years global conference? (Okay, hotshot.)

Figure out what kind of presentation you need. That informs its purpose. Then, factor in your audience. Who are you speaking to, and what do you want them to gain from this soon-to-be beautifully visualized information sharing session?

That brings us to . . .

Say you’re crafting a pitch presentation. Your purpose is to inform and persuade investors to finance your product. This gives you what you need to develop your theme: “XYZ product isn’t just showy, it makes users’ lives easier.”

Great. Now, like any good writer or painter or filmmaker , your job is to develop this theme over the course of your narrative, A.K.A. the overarching journey of your presentation.

You’ll pepper this narrative journey with elements of storytelling . For example: Where you were when you had your big idea is a story that supports your larger narrative—how it all started, why it matters, and where it’s going.

Make sure there’s conflict. Take it from famed screenwriter Syd Field : “All drama is conflict. Without conflict, you have no action; without action, you have no character; without character, you have no story; and without story, you have no screenplay.”

A presentation that’s all sunshine and rainbows is a presentation that lacks realism. And, just like moviegoers don’t want to spend $20 to see a movie where everything is wonderful and nothing could be better, your audience wants engaging information that’s rooted in conflict. 

Because, that means it’s real.

Your product will change the world because it’s solving a real-world problem , and guess what? You’ve faced problems of your own in getting said product off the ground. They were A, B, and C, and you solved them by . . .

Here’s where we get designer-y (author’s choice—that’s a word today). You know your purpose, you understand how that purpose creates a theme, and you see how to develop this theme through narrative.

Now, you need awe-inspiring content. This is where design choices start to have an effect. Your job is to make the complexity of presentation design look simple. No sweat, right?

Opt for high-quality stock photos , readable fonts , and a balanced color scheme . In a way, it’s like tightrope walking across the Grand Canyon.

Also—don’t ever actually tightrope walk across the Grand Canyon.

Your visual content should complement your message and help an audience understand exactly what you want them to take away from your presentation.

Ever seen a Baz Luhrmann film? He’s a man with a distinctive style. If you need proof, go watch Moulin Rouge! , or his adaptation of The Great Gatsby .

We’ll wait.

See? Distinctive style. You look at a Baz film, in all of its creative chaos, and just know—that was made by him. Good or bad doesn’t matter. Baz Luhrmann stays on-brand . Even if on-brand is nine million things happening at once in a single frame.

Cohesion is of the utmost importance when crafting a presentation. The easiest way to achieve visual cohesion is to keep your design on-brand. Be it personal or business, use images, colors , and fonts that represent you.

And if you don’t have those? Decide upon them. Then use them.

If purpose is the deepest pillar, this is the . . . not so deepest . . . if only because it’s the last pillar to consider. We’re not talking about you talking —that is important, but in terms of presentation design, delivery is about slide layout.

How you’re using content, how you’re creating cohesion, and how you’re layering slides and building narrative—that’s your delivery. 

It’s a tall task, for sure. Each pillar seemingly heavier than the last. 

Ready for some tips? Let’s talk through ten quick and actionable tips that you can use when creating your next presentation.

You’ll find nifty previews of Shutterstock Create’s multi-page presentation templates included with these tips.

Note: There’s no shame in starting with a template , nor do you need to spend hours finagling with PowerPoint or Google Slides. Just grab one that’s right for your presentation type, then customize it to match your brand and flaunt your info. 

1. Use Presentation Slides as a Complement to an Outline

 A 2018 study found that only 20% of people finish reading an article online. What’s worse, the average visitor in the study would only read 25% of an article. 

If you’re still with us—thanks. We’re well past the 25% point.

We bring this up because presentation slides aren’t meant to be inundated with information, at least not via words (more on this soon). 

That’s what your outline is for. It’s the notes you put together in tandem with your presentation. No one will see it but you, so, unlike your presentation layout, it can look like a house of horrors as long as the only one experiencing the terror is you ( and you can still decipher it).

Think of an outline as your pseudo-script. Maybe not word for word what you’ll say, but the map for your entire presentation (like speaker notes), with each gorgeous presentation slide backing up your words.

2. Create Narrative Progression from Beginning to End

Narrative progression means using storytelling to develop your theme and strengthen the overall journey of your presentation. 

• This is who we were, who we are, and who we will be .
• This is where we were, where we are, and where we will be.
• This is what you want, how to get it, and where “getting it” will take you.

In the example above, the first slide introduces “brand guidelines” the second slide expands the topic with a strategy, and the third slide dives into more specific advice. There’s a steady and progressive unpacking of information. 

3. Corral Your Colors and Fonts

Reel in those colorful and scripty design elements .

Two complementary colors are more than enough, and if you opt for extra, make sure there’s a reason behind it (intentional flashiness, a third color used for emphasis, etc.)

In the above example, you see black and grey are the dominant backgrounds, with a nice rainbow gradient header and footer here and there. Regardless, the use of rainbow is intentional and scarce, serving as a nice accent.

Same goes for fonts—keep ‘em under control. Using too many fonts creates reader confusion. Sans serif and simple serif fonts are easy to read. 

Also, “easy to read” doesn’t translate to “boring.” If you crave extra fonty flavor, learn how to pair your fonts . Not only does it look good, but it’s a simple way to create visual interest.

If you do this, use one font in your slide headings, and the other in the body copy. Keep it consistent throughout your presentation slide design.

  4. Cut Text Like It’s the Last Piece of Pie

It’s the day after Christmas . There’s one piece of pie left and, in a moment of charity (or foolishness), you decide to share it with the entire family. Good for you. 

That single piece of pie is sliced into tiny slivers, each one put on its own plate.

Cut to now. You’re making a presentation. You notice a heavy paragraph full of ideas, and it’s hanging out on a single slide . . .

. . . share it with the rest of your presentation. Give each slide its own [singular] idea. This makes your information digestible. Maybe a few slides merit more than one sentence. Fine. So long as they support one idea, concept, point, etc.

5. You’re Not Presenting a Resume

Lose the bullet points. They’re an eyesore and a recipe for subconsciously adding way too much information to a single slide. 

“But, but . . . I use bullet points to break everything up!” Nice. So, why are there seventeen of them?

If you want to “bullet” out sentences, use graphics or icons as separators. They’re more interesting.

6. If There Is an Opportunity for Dynamic Visuals, Take It

To a degree. Viewers retain 95% of a message from video compared to 10% from reading. Strike a conversation with any content marketer and they’ll pile on the merits of creating video content .

There’s a reason YouTube has over two billion monthly active users .

If you have a thematically relevant and omnipotent piece of video content, then consider using it. Same goes for animation . A bit of dynamism isn’t a bad thing.

Unless you overuse it. Don’t stuff your presentation full of videos, don’t overload it with animation, and certainly don’t mix and match. This isn’t 8th grade U.S. History, where fading in Thomas Jefferson’s greatest accomplishments might take you from a B+ to an A-. 

7. Make Your Presentation Design Reflect Your Brand

We’ve harped on this already, and it’s worth repeating—the easiest way to keep your presentation consistent is to maintain its brand focus. Dig into that wondrous brand kit of yours (or make one), where all your glorious design elements exist.

There are plenty of times to experiment with new looks and tonal pivots. But, the quarterly sales meeting with the executive leadership team is probably not one of them.

8. Help Your Audience by Creating Visual Hierarchy

Visual hierarchy is about arranging your design elements in a way that shows their order of importance. Sure, you should be using as little text as possible on your slides, but that short chunk of text is there to be read, yeah? 

Text size, colors , spacing, texture, style, and contrast all play a role in crafting airtight visual hierarchy. First off—limit yourself to a single image, illustration , or chart. Use multiple and you’re leaving your audience to guess what’s most important.

Heading text should be bigger than body text. This creates contrast. Same deal with colors—does a vibrant red against a soft white direct your viewers’ eyes? 

Tell your viewers where to look . . . without telling them anything at all.

9. Use Design Elements as Points of Emphasis

Let’s stay on that vibrant red / soft white thought—you can use colors , graphics, and icons as points of emphasis in your presentation. A huge contrast in color or text size draws the eye where you want it to look.

It creates emphasis, and this is really how you design a good presentation. Use design elements to help build your narrative and speak to your audience. 

This way, as you deliver your two cents, they’re already looking at and interpreting exactly what you want them to. 

10. Develop Trust Through Consistency

Beyond visual bliss, a consistent design builds trust with your audience. These slide design tips by themselves can pump up your next big Prezi, but together they’ll help you create a consistent and powerful visual message that supports your equally potent dialogue.

Captivate your audience and gain their trust. When everything’s said and done, and you’ve won over your crowd, that’s your queue to ask something of them. Call ‘em to action .

Whether that’s something as simple as “Questions, anyone?” for a company presentation or something more business-driven (download this, sign up for our newsletter, connect with us on social media, etc.), the key to people actually doing it is them trusting you first.

We’ve talked about the pillars of great presentation design , built upon those pillars with ten actionable tips, and now—before we get down to the business of actually making a presentation—it’s time for some inspiration.

If you know how but not what , here are a few slide design ideas. 

Use Powerful Background Imagery

Images can elevate or completely derail your presentation. The latter happens when you stuff your slides full of low-quality photos, or content that’s cliché or too on-the-nose.

Luckily, you’ll never run out of top-notch stock photography with Shutterstock’s library . Start stockpiling your stock now. Remember, you don’t have to use a picture of a lightbulb to resemble that one idea you had that started everything.

Look for powerful images that tell a story of their own. They can be related to your topic without overshadowing it in “Look at me, I’m exactly what the words say!”-ness.     

Boost Your Presentation Design with a Quote

We like quotes. The millions of quotes + images = my next Instagram post have taught us that. And hey, if you find an interesting quote—particularly by someone well-known —that relates to your message, then go for it. 

Quotes can be engaging transitions into new presentation material.

Distinguish Offerings via Color

Here’s a cool idea—if your presentation is about certain offerings or services, consider pairing these offerings with their own unique colors . 

Then, you can color code them throughout the presentation. Subtle enough to create better understanding without your audience even realizing it.

Embrace Trendy Looks

There are new design trends every year, and then some that seem to never go away. Take gradient colors for example. For a “That person really knows how to stay relevant!” look, pick a design trend that speaks to you and work it into your slides.  

Channel Your Modern Elegance

We’ve talked ad nauseum about black and white designs before because they’re amazing and timeless and 900 other adjectives. Here’s the formula for the example above:

Stunning photography + black and white color scheme + a dab of another color (thanks logo) = modern elegance.

Take the photos yourself , call in a few favors from us , or turn those amazing color photos of yours into elegant black and white art .

Now that you’re loaded with presentation advice, let’s make one using Shutterstock Create .

1. Open a Presentation Template

Inside Create , click File > Create new > Templates . Search by category, or type “Presentation” into the text box.

Once you have your template selected, click Add all ___ pages to add the entire template to your design canvas. Click a single slide to edit it individually. 

2. Customize the Design

Use the left tabs to customize your design however you want. 

Swap images and text with your own from their respective tabs, change colors, emphasize points with graphics, and give your slides unique looks with textures and effects.

3. Use the Layers Panel to Navigate Between Slides and/or Add Pages

The Layers panel is your best friend when working on a multi-page design. Switch between the Layers tab and Pages tab to navigate your design. 

The Layers tab lets you select individual design elements to customize on a single slide. Click the Pages tab to navigate between slides, or use the blue page icon and arrows on the bottom toolbar.

Click the paper/plus sign icon to add a page to your design. The double paper icon lets you duplicate the page you’re working on, and the garbage can icon will delete the selected page. 

4. Download Your Finished Presentation

Download your finished presentation as a PNG/JPG/PDF (images only), GIF (animated image), or MP4 (video) file.

If you download as a PNG or JPG, your file will export as a .ZIP file. Simply unzip and save the images to your desktop. You can download your entire project, individual pages, or select a page range. 

If downloading as an MP4, you have the choice to export as a single video file or individual files.

Alright, newly-minted presentation savant—get to it.

Cover image via Stilesta .

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How to design presentations

Designing presentations isn’t easy. But with these 5 simple pieces of advice, you’ll avoid common mistakes and learn the best practices for creating great presentations. Marq makes it easy to design beautiful presentations in our intuitive online editor. Choose your slides from a lineup of professional templates, then customize the content to match your unique vision.

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Quick and easy

Our intuitive, drag-and-drop editor makes creating on-brand content quick and easy.

Grow your brand

Advanced template locking empowers team members to customize co-owned templates — without going off-brand, in turn helping ensure content remains consistent.

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Share templates and brand assets with multiple team members and assign team roles to control who has access to what.

Purpose of a presentation

It’s good to remember what you want your presentation to do: share information efficiently and in an aesthetically pleasing manner. But it’s also important to keep your slides from distracting your audience. Keep that in mind while you’re designing. It’s easy to get carried away, and that results in presentations that are hard to follow. Let’s look at how to avoid that.

How to make a presentation

Step 1: outline your presentation.

Before you start designing, you need to know what you’re going to say. Starting with an outline helps you get a good idea of the text you’ll be using on your slides, as well as the visuals that support your ideas. If you don’t know the information you’re going to present, it’s difficult to choose design elements that support it. So, spend some time thinking about your main points—you don’t need to get everything down, but make sure that you cover at least three main ideas for your presentation.

Step 2: Think about tone

The tone of your presentation has a strong effect on your design decisions. If you’re going for a business-like tone, for example, you might not choose a flowery theme, and you might use more jargon and complicated terms. If your presentation is going to be light, airy & funny, you need to know that up front so you can make the right decisions along the way. Don’t be afraid to use a tone that’s different from what you might think of as “normal.” Business presentations can be informal, boring subjects can be made entertaining, and experience can be shared in novel ways.

Step 3: Choose a palette

With your outline and tone figured out, you can move on to design. First, you’ll want to decide on a color palette. Choose one or two main colors, and two or three secondary colors, to use in your slides. It’s good to use the basics of color theory to mix colors (hint: Adobe’s Kuler tool is a great way to discover color combinations). And keep your tone in mind; if you’re aiming for a fun, energetic feel, warm colors will suit your presentation well. If you’re aiming for a more professional tone, blues and grays might be more appropriate.

Step 4: Emphasize one point per slide

This is where many of us go wrong. Too often, we include tons of information on each slide—and sometimes end up reading from the slide instead of speaking extemporaneously. This is a recipe for a boring and forgettable presentation. Think of slides more like your notes: each slide should focus on a single idea and contain no more than a few lines of text. This ensures that your audience focuses on you, that you focus on your audience, and that you remind yourself of the main points you’re trying to get across. Seth Godin says you should have no more than six words on a single slide. Challenge yourself to meet this guideline.

Step 5: Make it visual

Appealing to the emotions of your audience will leave a strong impression and help them to remember what you said. Words are great for inspiring emotion—but pictures are much better. We strongly recommend using professional stock photos, like those from Unsplash or Pexel. You can use other visuals, too. If you’re emphasizing the growth of a particular value or figure, a simple chart will impress upon your audience just how much growth you’re talking about. As with words, keep your graphics simple and to-the-point.

Ready to make your presentation?

Once you’ve put these items together, you’re ready to give your presentation. All that’s left to do is practice your delivery and wow your audience. Don’t forget that we have a whole gallery of professional presentation templates available for free. Simply customize the design and put in your text, and you’ll have a killer presentation in just a few minutes.

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PowerPoint 101: The Ultimate Guide for Beginners

Are you struggling with PowerPoint? You need a quick design in PowerPoint but don't know where to start? Don't worry, you have nothing to be ashamed of.

In this article, we're going to refresh the most important PowerPoint basics so you can take advantage of this Microsoft software and create high-impact presentations at any time!

Millions of users worldwide use Microsoft 365 services , making PowerPoint the presentation design software with the highest market share. And with good reason! PowerPoint's features stand out for its usability and originality . We can tell you that PowerPoint is pretty intuitive software, and it's a great option to choose when working with presentations on a daily basis. So, are you ready for a quick PowerPoint 101 class?

Let ' s see what you ' re going to learn today with this PowerPoint Guide :

What is PowerPoint?

What are the best uses of powerpoint, powerpoint basics: what are the components of powerpoint workspace, mastering powerpoint: what are the main features of powerpoint, what are powerpoint templates and where to find them, time to practice how to make a presentation in powerpoint.

Microsoft PowerPoint is a presentation design software that is part of Microsoft 365 . This software allows you to design presentations by combining text, images, graphics, video, and animation on slides in a simple and intuitive way.

Over time, PowerPoint has evolved and improved its accessibility to users. For this reason, it has been adapted to the main operating systems and modalities:

• PowerPoint Online

Additionally, you can use Word and Excel in this online version. That way, you'll be able to make real-time changes in the cloud without fearing losing your files. Sounds great, right?

PowerPoint has a versatile range of uses. Here's a list of the different tasks you can complete with this presentation design software:

• Business presentations or Pitch decks.
• Marketing, Sales and HR plans.
• Project briefs and timelines.
• Inductions to new employees.
• Seminars and educational classes.
• Professional portfolio of photos or designs.
• Presentations of a research summary.
• Presentations for special occasions.

These are just a few examples of the multiple possibilities this Microsoft software offers. Your imagination is the only limit!

Stay tuned as we continue with this PowerPoint 101 Guide...

In order to deeply understand this presentation design software, you need to recognize its main components. Now it's time to learn about the PowerPoint basics!

A quick note before going any further: when opening PowerPoint, some of the commands in the ribbons will look grayish and won't be highlighted when you hover the mouse over them.

This happens since some commands need to be selected in order to function. For example, if you want to change the color of a text, you first need to select it.

That being said, let's start with this Guide for PowerPoint beginners:

PowerPoint Main Window

The first aspect to learn is PowerPoint Main Window. To facilitate the explanation, we've organized its main elements with numbers from 1 to 10:

Based on that, the main components of PowerPoint window are the following:

1. Quick Access Toolbar: allows you to customize commands to have them at hand. You only have to select it and go to "More commands."

2. Title Bar: shows you the name of your file and other "Suggested options" like Slide Master View . These options will vary depending on the use you give to the commands.

3. File Tab: you will see the Home Menu (PowerPoint backstage) by selecting it. There, you can create a new presentation, save it, print it, export it, and many other options.

4. The Ribbon: it's where PowerPoint tabs and tools are. These tools can also be called "commands" or “features.”

5. More Button or Down Arrow: these arrows allow you to view more tools or layout options in PowerPoint.

6. Slides Pane: shows your slides in thumbnail size. By right-clicking, you can access additional options for customizing each slide. Perfect for PowerPoint beginners!

7. Slide: PowerPoint's blank canvas and the frame to be seen when presenting the file.

8. Placeholders: they are dotted boxes that will store your content.

9. Status Bar: allows you to view the slide number, grammatical errors, speaker notes, and the comments on your file.

10. Zoom: allows you to enlarge or minimize your PowerPoint workspace. The range goes from 10 to 400%.

PowerPoint Tabs

The PowerPoint tabs are the control desk of your presentation . Since PowerPoint's features are too many, they're organized in tabs.

You can come and go between tabs as you need. Once you click on a tab, it will open its ribbon, and there, you'll be able to see all the tools related to that particular category.

This PowerPoint tutorial for beginners will give you an overview of all PowerPoint tabs . Pay attention to the following list:

• Transitions Tab
• Animations Tab
• Slide Show Tab
• Recording Tab

1. Home Tab

The Home tab is the most common tab of PowerPoint. This is the tab you'll probably use the most if you're designing a presentation deck from scratch.

It allows you to add new slides and change the text characteristics : font, size, boldness, underlining, alignment, etc. If you've ever used Microsoft Word, these features will be familiar to you.

Also, you will find commands to edit the characteristics of the geometric shapes you insert. This includes: fill color, line color, sharpe effects, among others.

2. Insert Tab

The Insert tab is exactly what its name says it is. In this ribbon, you'll find all the options concerning adding a new element to your PowerPoint presentation .

You can insert a picture, some geometric shapes, icons, WordArt graphics, among others. We can tell you that this tab is really helpful for PowerPoint beginners!

For example, if you have a lot of data in PowerPoint , you could add a chart or diagram to show your information in a more visual way. Also, you can embed videos or music into PowerPoint really easily.

• PowerPoint tip for beginners: To be able to write text on your slides, you need a text box. So, if you're designing your presentation from scratch, remember to go first to the Insert tab and add a text box to start writing.

3. Design Tab

If you are one of those people who enjoy choosing the design of a PowerPoint presentation, this tab will be your favorite.

The Design tab offers a wide range of premade designs , allowing you to get more polished slides. Even better, if you explore its ribbon, you can adjust the color palette and change the overall style of your PowerPoint deck.

The PowerPoint interface, as this basic PowerPoint Tutorial, is really intuitive. We believe that you won't have any problem with this tab!

4. Transitions Tab

Using transitions in PowerPoint is a dynamic way to move from one slide to the next during a presentation. This feature is PowerPoint's stamp, so don ' t miss it!

Some PowerPoint transitions are really classic, like wiping the old slide to present the new one. Others are somewhat over the top, like the “Vortex” or the “Airplane” effect.

If you click on each kind of transition, you'll see a preview on how it would look when presenting. Really cool, right?

5. Animations Tab

In case you want to add special effects for certain elements in your slides , the Animations tab in PowerPoint will interest you.

Like the Transitions tab, you will find various animation effects in this ribbon. It's a matter of trying and choosing the best one according to your needs!

6. Slide Show Tab

As its name says, the Slide Show tab is about presenting your slides . We really like that it gives you several options to show up your presentation!

Considering that you're a PowerPoint beginner, you're not likely to use the Slide Show tab very much.

But if you're curious about this command, you must read our article: How to Make a PowerPoint Slideshow that Runs Automatically?

7. Review Tab

The Review tab is not often used by PowerPoint beginners either.

However, if your job is related to writing or if you work at an international company, this tool can be extremely useful!

With this tab, you can check the slide's spelling, translate the text in real-time, and add comments to your slides . This last function can be helpful to give feedback to a colleague.

8. View Tab

This View tab allows you to change the view of your PowerPoint slides and make handouts from them, among other things.

As you can see, the majority of its commands are really specific. So you won't have any issues while designing, test and see!

In this section, our favorite command for PowerPoint beginners is Slide Master . Explore more about this tool in our guide!

9. Recording Tab

In the last versions of this design presentation software, PowerPoint added the Recording tab. As its name says, it allows you to record all your presentation slides .

This ribbon has advanced commands, so the most common action for a PowerPoint beginner is to take a screenshot or record the screen sequentially .

10. Help Tab

Finally, there is the Help tab. If you have any problem or question concerning how to use PowerPoint, you may go here to look for a solution.

In the latest versions, Windows has added a “Show Training” option. You can click this command to practice the PowerPoint basics since it will download training templates.

As a beginner in PowerPoint, you must recognize the objective of each PowerPoint tab to be able to master the software . But, in order to conduct an outstanding presentation deck, you also need to dominate its most important features. Let's see some of them in the next section!

If you feel ready to delve deeper into PowerPoint's tools, this section is for you.

As you may know , 24Slides specializes in creating outstanding presentations for any Design Project . So, we asked one of our experts about her favorite PowerPoint features, and we want to share them all with you!

Carmen Navarrete , Graphic Designer at 24Slides, highlighted the following features that will make your presentations stand out from the crowd:

PowerPoint Feature #1: Crop to Shape

This first PowerPoint feature is simple but effective!

Let's see how to use it:

• First, choose an image you want to cut and insert it into your workspace.
• Once inserted, select it with the mouse.
• Go to the "Picture Format" tab.
• Press the arrow of the "Crop" button (right side of the screen).
• Select "Crop to Shape."
• Choose your favorite shape and customize your PowerPoint presentation!

PowerPoint Feature #2: Merge Shapes

If you don't like any figure enough, you can create one from scratch!

This is possible thanks to the "Merge Shapes" option. Follow these steps to unleash your creativity:

• First choose an image you want to cut.
• Check the list of PowerPoint shapes (Insert tab > Shapes).
• Choose two or three figures you want to merge (they can be the same figure).
• Select the figures you are going to merge (see the image).
• Once selected, go to the "Shape Format" tab.
• Press the "Merge Shapes" option and the type of merge you want (test and choose!).

• A new figure will appear, and you must fill it with the image from the first step.
• Stay on the Shape Format tab and go to "Shape Fill" (button in the middle of the ribbon).
• Select "Picture Fill" and browse for your image.
• Select the image to fill your new figure, and that's it!

• PowerPoint tip for beginners: When your merged figure is ready, paste the image to the background of your slide to achieve a better result. This way, you can use your image as a canvas and see if both elements fit well.

PowerPoint Feature #3: Insert Icons

This PowerPoint feature is quite easy to follow for PowerPoint beginners!

Just follow these steps:

• Go to the Insert tab.
• Select the "Icons" option.
• A Microsoft 365 library will open, where you can search for the required icon.
• Now, you must insert it into your presentation and adapt it to your design.
• If you have an active Microsoft 365 subscription, you'll have access to a larger number of icons in PowerPoint.

• PowerPoint tip for beginners: If you want to learn more about icons in PowerPoint, read our article on How to Use Icons to Make Amazing PowerPoint Presentations .

PowerPoint Feature #4: Insert SmartArt

PowerPoint's SmartArt is one of the most popular and accessible tools to dominate while learning about PowerPoint basics.

To use it in your slide deck, you must:

• Select SmartArt.
• See all SmartArt categories and choose your favorite based on your needs.
• Add the text you have prepared and adapt it to your presentation.

We want to give you some ideas to master this SmartArt tool in PowerPoint: you can make timelines , flowcharts , and even a Venn diagram in just a few seconds. Try and see!

PowerPoint Feature #5: Remove Background

If you don't know how to use Photoshop and want to remove the background from an image, in this PowerPoint 101 Guide, we show you how:

• First choose the image you want to remove the background from.
• Insert the image in the PowerPoint workspace.
• Select the image and go to the "Picture Format" tab.
• Select "Remove Background" (first option on the left).
• You can keep and remove parts of the image with the first two tools of the ribbon (see image).
• Keep in mind that all the sections highlighted in purple will be deleted.

• We recommend zooming in to keep or remove parts of the image with more detail.
• Once you're done, press the "Keep Changes" button.
• Finally, adapt the new image to your PowerPoint presentation.

• PowerPoint tip for beginners: Choose a high-contrast photo or image for best results. In other words, the outline of the person or object you want to cut out must have clear edges and cannot blend with the image's background color.

PowerPoint Feature #6: Add Speaker Notes

The latest PowerPoint feature is a command you can use to prepare your speech before presenting to an audience.

Learning how to add speaker notes in PowerPoint is simple:

• Select the slide that needs some notes.
• Usually, there is a footer below the slide, but if not, you will have to activate it.
• Go to the View tab and select "Notes."
• The Speaker Notes section will appear, and you can add whatever you want!

• PowerPoint tip for beginners: In case you want to practice your entire presentation and have a lot of notes, go to the View tab and select "Notes Page" (fourth command). You'll be able to see all your Speaker Notes faster!

PowerPoint Feature #7: PowerPoint Translator

If you've ever wondered how to translate your PowerPoint Slides, we'll explain the step by step here:

• Go to the Review tab.
• Select the text you want to translate.
• Press the “Translate” button.
• A panel will open on the right side of the screen.
• Choose the language you need and you'll see the translation in real-time.
• If you press Insert, the text will change to the new translation!

PowerPoint Feature #8: Screen Recording

The process of recording your screen in PowerPoint is straightforward and intuitive. Let's see:

• Go to the “Record” or “Recording” tab.
• Press the "Record Slide Show" button or the “From Beginning” button (depending on your PPT version).
• A new window will open.
• Select the red record button and start recording!
• When you're done, select “Export.”
• By default, the video will be 1080p. If you want to lower the video quality, go to "Customize export."
• Name the video, save it to a folder and that's it!

As you may have noticed, this software has endless PowerPoint design options for beginners. We encourage you to try and test each functionality!

However, we're clear that PowerPoint has different features, so it can be hard to know where to start. That's why understanding PowerPoint basics is crucial if you truly want to master this software!

Our PowerPoint 101 Guide continues; stay tuned to discover more great stuff about this Microsoft software. Keep reading!

A PowerPoint template is a pre-made design that you can use for your own means, and that will save you a lot of time!

Templates in PowerPoint are a great resource for designing since all the structure is already done, and you only have to update the content . We can tell you they're the perfect resource for PowerPoint beginners!

They can be incredibly specific. For example, there are templates for a SWOT analysis or a complete Marketing report. Otherwise, templates can also be very general, with several slides with a similar design.

If you struggle with the artistic part of designing presentations, downloading PowerPoint templates will be a life changer!

How to download PowerPoint templates for free?

If you didn't know, 24Slides has an extensive repository of PowerPoint templates. But how to obtain them? It's really simple:

• First, create an account on our Free Templates Website with the button “Register” (that way, you can download everything without problems!).
• Think about the graphics you need and the ideal structure for your presentation deck (you can also change the color palette later!).
• Download it in PowerPoint format (if you prefer it in Google Slides format, you'll also find this type in our repository).
• Edit and change everything you need for your PowerPoint presentation!

24Slides Designers specialize in business and corporate PowerPoints, but you'll also find other types of templates on our website: Data templates, Timelines, Roadmaps, Matrixes, Diagrams, and more.

Keep in mind that a well-designed PowerPoint deck helps you communicate stronger messages to your audience . Don't waste this opportunity to make your presentation shine!

If you want to learn more about how to master PowerPoint, do not miss the last section. We'll show you some PowerPoint basics from the software itself!

A PowerPoint 101 Guide wouldn't be that useful with no examples. So, if you enjoy the step-by-step guides, this section is for you.

Below, we'll show you how to make a simple PowerPoint presentation. But first, here are some tips to be more efficient in the process:

• Be clear about what type of presentation you're going to create (is it corporate, playful, or more creative?).
• Make a draft with the most important information you need to add and, thus, generate a good structure in your presentation .
• Get inspired by examples on the internet , but adapt them to your needs and audience.
• If you will create a business presentation, keep in mind your brand identity .
• Make sure your PowerPoint works , you may need to update to the latest version or pay for the subscription.

Step 1: Make a draft to structure your presentation

As we said before, writing a draft or script of your content will be vital to start on the right foot as a PowerPoint beginner.

This advice is so important that we choose it as the first step to learning how to make a PowerPoint presentation. Remember: Planning is key!

Regarding the process of planning, we share some good practices:

• If your presentation will be very long , write down all subtitles and content in a Word document. This will help you organize your ideas and give a correct sequence to your narrative. In addition to avoiding redundancies in the message you want to communicate.
• If your presentation will use many visual resources , we recommend choosing high-quality images. This will help you have a starting graphic base. Some good free image repositories are Freepick , Unsplash , and Adobe Stock .
• If your presentation is based on data , have all your results summarized or your most relevant conclusions at hand. The idea of making a PowerPoint presentation is to show your information in the simplest way possible for your audience.

Step 2: Create a new document in PowerPoint

Once you check that all the functions are working fine with the software, please open it and go to the File tab. If you've ever used Word or Excel, you'll probably find this Home Menu familiar.

In short, this is the main page of PowerPoint, where you can create a new presentation or open an older one. Let's see:

In order to follow this part of our PowerPoint Tutorial correctly, take into consideration the following points:

• On the lower side of the screen, you'll find your recently opened PowerPoint files. This option is great for saving some time.
• If you don't find the presentation you're looking for, click on the “Open” option at the left bar and find older files.
• Don't forget to save your presentation with a relatable name so you won't lose sight of it!

Step 3: Choose the perfect design for your presentation

With your information ready in a draft, it's time to choose the design of your PowerPoint slide deck. You must imagine that the available design options are endless!

For practical reasons, you have three options regarding the design:

• Start a design from scratch (very difficult for a PowerPoint beginner).
• Choose an established PowerPoint design or layout.
• Download a PowerPoint template and modify some details.

Don't worry if you don't know how to continue! In this PowerPoint 101 class, we're going to explain step by step the second option:

How do you set a default design in PowerPoint?

• First, go to the Design tab.
• Open the list of options by clicking on the third arrow.
• Choose the design you like the most for your PowerPoint presentation.

If you want to explore more PowerPoint designs, there is a way to research online. For that, you only need to:

• Go to the File tab (first tab, next to the Home tab).
• Select "More themes" (see image).

• Use the search engine and write the keyword you want (it can be related to your business or it can be a color).
• Check the list of PowerPoint themes and choose your favorite.
• Wait a few minutes while it loads and keep designing in PowerPoint!

How do you change the layout of one slide in PowerPoint?

In this PowerPoint 101 Guide, you will also learn how to configure the layout of each slide.

Keep in mind that to have a high-impact presentation, you must adapt your slides' design to the type of content you'll add. And using layouts is perfect for this purpose.

To change the layout type in PowerPoint, follow these steps:

• Right-click on the slide you want to change.
• Select the "Layout" option.
• You will find more than ten layout models.
• Choose the one that best suits your content.
• Repeat these steps for each slide (if you wish or require).

How do you customize your slides in PowerPoint?

The design process in this PowerPoint 101 Guide doesn't stop there.

You also can customize your presentation's color palette , font style, background format , and graphics effects .

Just go to:

• Design tab > Variants.
• Select Colors, Fonts, Effects or Background Styles (as you need).
• If you're inspired and want to create your own background in PowerPoint, select Background Styles > Format Background.
• Finally, custom your slides as you want!

Step 4: Add all your information to your presentation

Now, it's time to add all your information to your slides. If your script is long, take your time to copy each part of it.

In this PowerPoint Tutorial, we're going to show how our design is going so far. We design at your side!

Step 5: Add transitions or animations to your presentation

The stamp of PowerPoint is its transitions and animations! Naturally, our PowerPoint 101 has considered these essential commands.

If you want to add them to your presentation and make your speech more fluid, follow these steps:

• Go to the tabs section of PowerPoint.
• Select "Transitions" or "Animations" and try your favorite effects.
• Remember that if you select Transitions, these will modify the entire slide, while Animations can be added to each element individually.

When choosing one Animation, you can eliminate it if you aren't 100% convinced. You only need to:

• Select the Animation number that appears on the corner.
• Press the "Delete" or "Backspace" button on your keyboard.
• Choose another Animation in PowerPoint if you want!

This “PowerPoint for dummies” is full of tips and tricks! So here is one more: Don't overuse transitions or animations in PowerPoint ; they can make your presentation slower and unprofessional . Use this tool in a subtle way!

Step 6: Refine the final details

As always, every final product must be reviewed. Especially if you're learning the PowerPoint fundamentals with us.

We recommend reviewing each slide of your PowerPoint presentation one final time. In this process, you will be able to:

• Add icons if your presentation requires it.
• Change any image or illustration if they don't convince you.
• Change transitions or animations.
• Customize your presentation's color palette .
• Proofread your slides' text or add more information.
• Add speaker notes to your presentation.

Step 7: Slideshow your presentation

When your presentation is finished, it's essential to know how to make a PowerPoint slideshow. This way, you can see your slides from the exact same perspective your audience will see them.

To slideshow your presentation in PowerPoint, follow these simple steps for PowerPoint beginners:

• Position yourself on your first slide.
• Go to the bottom right of the software.
• Select the "Slide Show" button (see image).
• Have a look of your presentation by clicking on each slide or pressing the right arrow on your keyboard.
• To go out from the Slide Show mode, you have to press the ESC key.

Now you can present your slides like an expert!

When you master this presentation design software, you'll be able to create amazing things in PowerPoint : infographics, diagrams, charts, pitch decks, business cards, calendars, you name it!

This was our PowerPoint Guide for beginners. We hope that our compilation today will be useful for conducting more professional presentations in the future and, why not, achieve all your goals!

Don't forget to share this PowerPoint 101 Guide with your co-workers or whoever you want!

Want to boost your beginner PowerPoint skills? Check out this content:

• How to Work with Multiple Images in PowerPoint
• How to Add a Timer to Your Powerpoint Presentations
• PowerPoint Charts, Graphs, & Tables Made Easy | Tips & Tricks
• How To Use PowerPoint Design Ideas - All Questions Answered!
• 36 Fun Icebreakers for Your Next Presentation
• The Cost of PowerPoint Presentations: Discover the hidden expenses you might overlook!

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What is a Presentation Design?

The art and science of crafting visuals with engaging content, presentation designs are tools to communicate ideas in a slide deck efficiently. It goes way beyond putting together text and images. It’s about strategically using visuals to tell stories and provide clear information. It aims to engage your audience and achieve your presentation goals. 

Table of Contents

Why create presentation designs, key elements of a presentation design, the power of storytelling in presentations, typography and font selection, color palette and imagery, layout and composition, effective slide structure, best practices for presentation design, work with penji for your presentation designs.

Presentation plays a crucial role whether you’re educating, introducing a new product, or trying to get funding for your business. A well-crafted presentation design helps you with the following:

• Improved audience engagement: When you add compelling visuals, clear information, and a well-built narrative, you’ll succeed in keeping your audience interested and actively listening.
• Better information retention: Humans process visuals better and faster than text. An effective presentation design is an excellent way to help your audience remember key points and takeaways.
• Higher persuasion power: A well-designed presentation evokes emotions, builds trust, and makes your points more convincing.
• Stronger professional image: A polished slide deck is more than just a tool for communication; it’s a reflection of your professionalism. It enhances your credibility, reputation, and authority.
• Presentation goals achieved: Whether you aim to inform, inspire, convince, or educate, effective design can help deliver your message clearly and achieve your desired results.

Example #1: Made by one of Penji’s pro designers, this presentation design created for Skief Labs uses stunning visuals, clear layouts, easy-to-read typography, and eye-catching color combinations.

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If you want to create compelling and persuasive presentation designs, you need to understand its essential elements. They are the following:

People are wired to connect with stories . When crafting presentations, engage your audience with powerful storytelling. This reaches them on a higher emotional level while making your message more memorable. Here are a few tips for doing this:

• Craft a compelling narrative: Structure your presentation like you would a story, with a clear start, body, and end. Begin with a problem, present your solution, and leave with a takeaway.
• Cite examples and anecdotes: Use real-life stories, case studies, and personal anecdotes that your audience can relate to and add that human touch.
• Connect with emotions: Stories are great in eliciting emotions such as excitement, empathy, and inspiration, thus adding impact to your message,

If you aren’t familiar with it, typography is the art of using fonts and text styles. In presentation designs, selecting suitable and appropriate fonts is essential for readability and visual appeal. To help you achieve this, follow these tips:

• Readability: Choose clear and easy-to-read fonts. Remember that they will go on a slide that viewers will watch from afar. Make sure to avoid any complex font, such as decorative or script styles, that can be hard to read even on a large screen.
• Hierarchy: Using different fonts and sizes creates a hierarchy of information. Headings should be bigger and bolder than those in the body.
• Consistency: Use consistent font styles and sizes throughout your presentation for a coherent look. 

Two of the more powerful visual elements valuable to any presentation design are color palette and imagery. Here’s how to use them efficiently:

• Strategic use of color: Use a color palette that aligns with your brand or the message you’re imparting. Colors evoke emotions while setting the tone for your presentation.
• Limit text on images: Avoid placing text directly on your images. This can make the visual look cluttered and difficult to read.
• High-quality images: Use only high-resolution images, charts, and other graphics. Pixelated or blurry visuals can distract your audience and muddle your message.

Example #2: This presentation design was created by Penji for Jive, a PR and digital marketing strategy company. It embodies the right use of typography, color palette, imagery, and the power of storytelling.

The layout refers to the arrangement of the design elements on your slides. On the other hand, composition is the overall visual balance. Here are a few factors you need to understand if you want to achieve this effectively:

• Whitespace: Also known as negative space, these spaces are void of any design element. Use this to effectively prevent information overload while creating a sense of visual breathing room.
• Rule of thirds: Think of dividing your slides into threes. Place the key elements along the intersecting lines or points to achieve an excellent balance in your presentation slides.
• Alignment and balance: Make sure your texts, images, and other elements are aligned for an organized look.

To effectively guide your audience through your presentation, you need to build a clear and concise slide structure. Here’s how you can do it:

• Begin with a strong hook: Grab their attention using a captivating opening statement, question, or image on your first slide.
• Focus on key points: Make sure you focus only on the main points on each slide. Use visuals and concise text to support your message.
• Add clear calls to action: Tell your audience what you want them to do after presenting. Include clear calls to action on your last slide.

Aside from those mentioned above, below are a few more practical tips when crafting presentation designs :

• Avoid overloading with information: Do not bombard your audience with excessive text or complex visuals. These may confuse or overwhelm them. Instead, focus on your key points and support them with visuals.
• Use transitions and animations sparingly: While they can add visual interest, use them sparingly. Too many can distract and take away your audience’s attention to your content.
• Proofread carefully: Grammatical errors and typos can wreak havoc on your credibility. Ensure that you meticulously proofread your slides before you present.
• Keep it simple: Complex designs can be challenging to understand. Avoid jargon or technical terms and overly ornate images.

Example #3: Created for My Local Now, an ecommerce business, this presentation design exemplifies the excellent use of choosing the right color palette, ample white space, and keeping the overall design simple and easy to read.

To answer the question of what presentation design is, it is the art and science of crafting slide decks that impact viewers . It communicates your message using strategic visuals, storytelling, layout, and other design elements.

However, if you don’t have the time and design skills to create your own presentation designs, you can always turn to the professionals. Penji has a team of talented graphic designers who can craft presentation designs that truly shine. Watch our demo video here or click this link to get them working.

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Mastering PowerPoint presentation design principles.

In the realm of professional and educational presentations, PowerPoint stands out as a tool of immense popularity and versatility. However, the effectiveness of a PowerPoint presentation hinges not just on the content , but significantly on the design principles applied. In this comprehensive guide, we delve into the art and science of leveraging design principles to transform your PowerPoint slides from mundane to magnificent.

Understanding and applying these principles is not just about making slides aesthetically pleasing; it’s about enhancing the clarity, impact, and persuasiveness of your message. Whether you’re a seasoned presenter or new to PowerPoint, this guide offers invaluable insights into how design can be your ally in crafting presentations that captivate and communicate effectively.

As we explore the fundamentals of design principles, the effective utilisation of colour and typography, strategic incorporation of visuals and graphics, thoughtful slide layout and spatial arrangement, and purposeful animation, you will gain a toolkit of techniques to elevate your PowerPoint presentations. Each section is designed to build your understanding and skills, enabling you to apply these principles with confidence and creativity.

Embark on this journey with us to master the presentation design principles that will bring your PowerPoint presentations to life, making them not only more engaging but also more memorable and impactful.

Understanding the fundamentals of PowerPoint presentation design principles

When it comes to crafting effective PowerPoint presentations, the role of design principles cannot be overstated. These principles are the cornerstone of creating not only visually appealing slides but also ones that enhance the communication and retention of your message. In this section, we explore the three pivotal presentation design principles: balance, contrast, and alignment, and their application in PowerPoint presentations.

Balance: This principle refers to the distribution of visual elements in a slide. A balanced layout provides stability and structure, making the content easily digestible. In PowerPoint, balance can be achieved through symmetrical or asymmetrical layouts. A symmetrical layout offers a sense of harmony and formality, ideal for corporate presentations. On the other hand, an asymmetrical layout, which uses an uneven distribution of elements, can create a more dynamic and interesting visual appeal, perfect for creative or educational presentations.

Contrast: Contrast is the art of making elements stand out by using opposing characteristics, such as light and dark colours, large and small text, or different textures. In PowerPoint, effective contrast can be employed to draw attention to key points and guide the viewer’s eye through the slide. For example, using a bold colour for important text against a muted background can ensure that your audience focuses on the main message.

Alignment: This principle is about arranging elements in a slide in a way that creates a visual connection between them. Proper alignment in PowerPoint slides not only makes them more professional and polished but also aids in creating a logical flow of information. Aligning text and images along specific axes can help create a clean, organised look, making it easier for your audience to follow along.

Incorporating these fundamental presentation design principles in your PowerPoint presentations can significantly enhance their effectiveness. A well-designed slide not only captures attention but also helps convey your message in a clear, compelling manner. As you progress through your presentation creation process, keep these principles in mind to ensure that your content is not just seen but also remembered.

Effective utilisation of colour and typography

The strategic use of colour and typography is vital in creating engaging and effective PowerPoint presentations. This section delves into how these elements can be utilised to enhance the visual appeal and readability of your slides.

Colour psychology and palette selection: Colours are not just aesthetic choices; they evoke emotions and can significantly impact the perception of your presentation. Understanding colour psychology is crucial. For example, blue often conveys professionalism and trust, making it an excellent choice for business presentations, while green can be associated with growth and health. When selecting a colour palette, aim for a harmonious balance that aligns with the tone and content of your presentation. Tools like the colour wheel can help in choosing complementary colours that enhance visual coherence.

Consistency and brand alignment: Consistency in colour usage helps in creating a cohesive presentation. If your presentation is for a specific brand or organisation, aligning with its colour scheme can reinforce brand identity. This consistency also aids in audience retention as it provides a visually unified journey through your presentation.

Typography matters: The choice of font and text styling plays a crucial role in readability and audience engagement. While selecting fonts, consider the context and tone of your presentation. Serif fonts, like Times New Roman, often suggest formality and are suitable for traditional presentations. Sans-serif fonts, like Arial, offer a modern and clean look, ideal for more contemporary topics. Remember, legibility is key. Avoid overly decorative fonts and maintain a font size that is readable from a distance.

Balancing font styles and sizes: Use different font sizes and styles (like bold or italic) to create a visual hierarchy in your text, guiding the viewer’s attention to the most critical parts of your slide. However, maintain a limit on the number of different fonts used to avoid a cluttered or disjointed appearance.

By thoughtfully combining colours and typography, you can significantly elevate the impact of your PowerPoint slides. These elements, when used effectively, not only grab attention but also make the information more accessible and memorable to your audience.

Incorporating visuals and graphics strategically

Visuals and graphics, when incorporated correctly, can significantly enhance the effectiveness of your PowerPoint presentations. This section will explore how to select and integrate these elements for maximum impact.

The power of visual communication: Visuals can communicate complex information quickly and memorably. The key is to choose images and graphics that are directly relevant to your content. For instance, using a chart to depict statistical data can be far more impactful than simply listing the numbers.

Quality over quantity: Always opt for high-quality images and graphics. Blurry or pixelated visuals can detract from the professionalism of your presentation. However, be mindful of the quantity. Overloading slides with too many visuals can lead to clutter, making it hard for the audience to focus on the essential elements.

Consistency in style: Consistency is as important in visuals as it is in colour and typography. Ensure that all your visuals follow a similar style or theme. This could mean using the same filter for all images, similar illustration styles, or consistent iconography. This uniformity helps in creating a cohesive visual narrative throughout your presentation.

Graphs and charts for data representation: When presenting data, graphs and charts are invaluable. They provide a visual representation that can make complex information more digestible. Ensure these are clearly labelled and easy to understand at a glance. Tools like PowerPoint’s built-in chart features can be very effective for this purpose.

Integrating visuals with text: While visuals are powerful, they need to be balanced with the text. Use visuals to complement or emphasise your written content, not replace it. The text and visuals should work in tandem to convey your message effectively.

Incorporating visuals and graphics thoughtfully into your PowerPoint slides can transform the way your audience interacts with your content. It’s about finding the right balance and ensuring that each visual element serves a purpose in reinforcing your message.

Slide layout and spatial arrangement

The layout and spatial arrangement of elements on your PowerPoint slides play a crucial role in how your message is perceived and understood. This section focuses on strategies for organising content in an aesthetically pleasing and logical manner.

The importance of white space: One of the most overlooked aspects of slide design is the use of white space, or negative space. This space, free from text and graphics, is not wasted. Instead, it helps to reduce clutter and allows your audience to focus on the key elements of your slide. Proper use of white space can bring a sense of elegance and clarity to your presentation.

Logical flow of information: Arrange the elements on your slide in a way that guides the viewer’s eye naturally through the content. This can be achieved by aligning text and visuals in a logical sequence, such as left-to-right or top-to-bottom, following the natural reading pattern. Ensure that the most important information takes precedence both in size and positioning.

Consistent layout across slides: Consistency in the layout across different slides aids in maintaining a coherent narrative. Use a similar structure for each slide, whether it’s the placement of the title, text, or images. This consistency helps your audience to follow the presentation without getting lost or distracted by varying layouts.

Balancing elements: Balance is key in slide design. A slide that is too heavy on one side can feel unbalanced and distracting. Aim for an even distribution of text and visuals, ensuring that each slide feels harmonious and well-composed.

Responsive design for different displays: Keep in mind that your PowerPoint presentation might be viewed on various screens and devices. Ensure that your layout is responsive and looks good on different display sizes. This might mean avoiding overly intricate details that could get lost on smaller screens.

A well-thought-out slide layout and spatial arrangement can significantly enhance the effectiveness of your presentation. It’s not just about making slides look good; it’s about using design to guide and reinforce your message.

Animating with purpose

Animations and transitions in PowerPoint can be powerful tools when used purposefully. This section explores how to use these features to add value to your presentation without overcomplicating or distracting from the main message.

Selective use of animations: The key to effective use of animations is moderation. Choose animations that serve a specific purpose, such as emphasising a key point, illustrating a process, or showing changes over time. Avoid using animations merely for decorative purposes as they can distract from the content.

Consistency and subtlety: Maintain a consistent style of animations throughout your presentation. Using too many different types of animations can create a disjointed experience for your audience. Opt for subtle animations that complement the content rather than overpower it.

Timing is crucial: The timing of animations can significantly impact the flow of your presentation. Animations that are too slow can drag the pace, while too fast animations might confuse the audience. Adjust the timing to match the rhythm of your speech and ensure that each animation is synchronized with what you are saying.

Transitions between slides: Just like animations within slides, transitions between slides should also be used judiciously. Choose transitions that match the tone of your presentation and use them consistently. For most professional presentations, simple transitions like ‘Fade’ or ‘Push’ are preferable as they are less distracting.

Testing on different devices: Before finalising your presentation, test the animations on different devices and screens to ensure they work smoothly. This is especially important if you are presenting in a setting where you are not using your own device.

Using animations and transitions thoughtfully in PowerPoint can enhance the storytelling aspect of your presentation, making it more dynamic and engaging. Remember, the goal is to aid in the communication of your message, not to overshadow it.

In the world of PowerPoint presentations, presentation design principles are more than just guidelines; they are the framework that breathes life into your slides. Throughout this guide, we’ve explored the essentials of design—from the fundamental principles of balance, contrast, and alignment, to the nuanced use of colour, typography, visuals, and animations. Each element plays a pivotal role in transforming standard presentations into extraordinary visual narratives.

Remember, the goal of applying these design principles is not merely to create aesthetically pleasing slides, but to enhance the communication and impact of your message. A well-designed PowerPoint slide can captivate your audience, simplify complex information, and leave a lasting impression.

As you embark on your next PowerPoint project, keep these principles in mind. Experiment with balance, play with colours, choose your typography wisely, strategically place your visuals, and animate with purpose. With practice and attention to these guidelines, you’ll be able to craft presentations that are not only visually stunning but also effective in conveying your message.

In the dynamic landscape of presentation design, continuous learning and adaptation are key. Stay updated with the latest trends, technologies, and best practices in PowerPoint design to keep your presentations fresh and engaging. Remember, the best presentations are those that connect, communicate, and resonate with the audience.

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Open Access

Ten simple rules for effective presentation slides

* E-mail: [email protected]

Affiliation Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

• Kristen M. Naegle

Published: December 2, 2021

• https://doi.org/10.1371/journal.pcbi.1009554
• Reader Comments

Citation: Naegle KM (2021) Ten simple rules for effective presentation slides. PLoS Comput Biol 17(12): e1009554. https://doi.org/10.1371/journal.pcbi.1009554

Copyright: © 2021 Kristen M. Naegle. This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Funding: The author received no specific funding for this work.

Competing interests: The author has declared no competing interests exist.

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

• PPT PowerPoint slide
• PNG larger image
• TIFF original image

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

https://doi.org/10.1371/journal.pcbi.1009554.g001

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

• Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
• Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
• Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
• In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

• Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
• In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
• Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

• View Article
• PubMed/NCBI
• Google Scholar
• 3. Teaching VUC for Making Better PowerPoint Presentations. n.d. Available from: https://cft.vanderbilt.edu/guides-sub-pages/making-better-powerpoint-presentations/#baddeley .
• 8. Creating a dyslexia friendly workplace. Dyslexia friendly style guide. nd. Available from: https://www.bdadyslexia.org.uk/advice/employers/creating-a-dyslexia-friendly-workplace/dyslexia-friendly-style-guide .
• 9. Cravit R. How to Use Color Blind Friendly Palettes to Make Your Charts Accessible. 2019. Available from: https://venngage.com/blog/color-blind-friendly-palette/ .
• 10. Making your conference presentation more accessible to blind and partially sighted people. n.d. Available from: https://vocaleyes.co.uk/services/resources/guidelines-for-making-your-conference-presentation-more-accessible-to-blind-and-partially-sighted-people/ .
• 11. Reynolds G. Presentation Zen: Simple Ideas on Presentation Design and Delivery. 2nd ed. New Riders Pub; 2011.
• 12. Tufte ER. The Visual Display of Quantitative Information. 2nd ed. Graphics Press; 2001.

• Presentation Design

A Beginner’s Guide to Presentation Design

• By: Amy Boone

You’ve been asked to create a presentation with slides. Awesome. Now what? Today we’ll help you get started by answering the kinds of questions you are probably asking. What’s the purpose of presentation media? What kind of stuff needs to be on your slides? What program should you use to create your slides? How do you make your slides look nice? Don’t worry. We’ve got you covered with our beginner’s guide to presentation design.

Know Your Purpose

First, you need to know why you should use presentation media. And the answer comes down to helping your audience follow, understand, and engage with your presentation.

Help the audience follow. This doesn’t mean you give an outline on your slides. But you can use your slides to help the audience recognize the main points of your presentation, along with knowing when you are moving to something new.

Help the audience understand. Because most people are visual learners, what you put on your slides is crucially important to helping many of your audience members understand your content.

Help the audience engage. Your slides can introduce visuals, sounds, and movement that can make your presentation more interesting. And when your audience is engaged, they are better able to focus and to retain the information .

Now that you understand your purpose for using visuals, how do you start?

Plan Your Slides

Start by creating a rough draft of your content. Then, read through the presentation marking what information may be difficult for the audience to understand or follow. Make notes about what you could show the audience that would help the presentation come alive for them. In addition, ask these questions:

Where are there numbers? When you have statistics or raw numerical data, you’ll want to use a visual. For the vast majority of us, we have a harder time processing numbers than words. Check out more information how on to use numbers in presentations here.

What visuals would be helpful? Keep this in mind: you need to show the audience what you are telling them . Telling them about a person? Show them the person. Discussing a place or location? Let them see where it is located on a map. Pitching a product? Show it.

Pick a Slide Design Program

Now that you know your purpose and have a general idea of what you want to put on your slides, it’s time to pick a program. Microsoft PowerPoint is still pretty much king, and for good reason. It offers thousands of templates created by designers. It is intuitive and user friendly. But other programs like Canva Presentations , Apple Keynote , Google Slides , and Prezi are all great alternatives for beginners as well.

Design Your Slides

It’s now time to start designing your slides. If you follow these 7 simple steps, you’ll have an amazing presentation ready in no time.

1. Select a template or create your own . Templates can be hit or miss. Yes, they are created by professional designers. But those designers don’t know the purpose or content of your presentation. If you choose to use a template, use it as a loose guide. Change the layouts, elements, and colors that don’t work for you. If you feel comfortable starting from scratch, go for it! 2. Use colors that are easy on the eyes (no highlighter shades), have high contrast with your background, and work well with any branding colors you may need to use. 3. Limit the amount of text you have on your slides. After all, the job of slides is to show, not tell. 4. Use an easy-to-read font that is no smaller than size 24. You’ll generally want to avoid all caps and cursive fonts which can be hard to read. 5. Make use of design elements like charts, graphics, shapes, and icons available in the program you are using. But remember to use them only if they help your audience to follow, understand, or engage with the presentation. 6. Use content and slide transitions that are consistent and smooth without being distracting (no bouncing or spinning text). 7. Keep it simple. For each slide, focus on the main thing you want the audience to see, know, or feel. Highlight that and leave the other stuff out.

Get Ready to Present

Finally, save your presentation in a couple places and in a couple formats. I always save my PowerPoints both as a PowerPoint file and as a PDF file. Then I save them both on a flash drive and also email them to myself. This gives me a backup in case I run into technology issues on the day of the presentation. Then, start practicing. And use your presentation every time you practice.

You’re now ready to elevate your presentation with incredible slide design. Come back on Thursday when we’ll be looking at 7 design tips specifically for PowerPoint. In the meantime, check out our vast blog library and our portfolio of presentations for more tips, tricks, and inspiration.

We’ve helped customers just like you with presentation development, design, and delivery. Find out how we can help you take your presentation to the next level.

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Home Blog Design How to Get Great PowerPoint Design Ideas (with Examples)

How to Get Great PowerPoint Design Ideas (with Examples)

Are you staring at that blank PowerPoint slide? Unable to decide which PowerPoint slide design is the best to make your presentation pop? The longer you look at that computer screen, the harder it seems to get PowerPoint design ideas, not easier. We’ve all been there.

You have your content ready. What you need now is a way to present this content in a way that leaves your audience impressed. Indeed, you don’t want your audience to feel bored when you present your ideas. 

5 PowerPoint Design Ideas to Craft the Perfect Presentation 

An excellent solution to this issue is to learn how to get Design Ideas on Microsoft PowerPoint. The good news is that these PowerPoint ideas have already been intelligently crafted for by the modern AI algorithms provided in Microsoft PowerPoint. Plus, combining them with visually appealing slides by SlideModel , you have the perfect toolset to make outstanding presentations .

When beautifully made PowerPoint templates already exist, there is no reason to spend your energy and the hours of your day creating a design from scratch.  

And so, without further ado, we present the creative presentation ideas to incorporate and execute stunning PowerPoint designs to ensure that your audience pays attention to you. Let’s dive in!

Presentation Idea #1: Employ existing PowerPoint themes from Microsoft PowerPoint

Your Microsoft PowerPoint comes with a number of presentation themes preinstalled that you can choose from. This way it reduces the amount of time you need to spend to choose from PowerPoint slide ideas. You can then proceed to edit and customize a presentation template per your requirements. Although they do not come with the necessary details to guide you through the editing process, this can be a good starting point.

Alternatively, you can browse some of our pre-designed PowerPoint themes examples to use in your presentations.

Presentation Idea #2: Incorporate the core design principles

With the task of creating a PowerPoint presentation, the presenter has to make sure the design elements within the presentation are attractive and draw attention. This involves a number of factors such as the alignment, color combinations, charts and graphs, fonts, animations, transitions, and many more. There is a science behind design which involves psychological principles. Each line style, font, color and graphic you use in your slides will ultimately influence the message you are conveying to the audience.

For instance, you may choose the font based on readability ( Verdana, Tahoma, Helvetica, Times New Roman ), category ( Serif, Slab Serif, Sans Serif ), purpose ( logo or text ), etc. You may choose the font size on accessibility (where a starting size of 12 points=16px is considered to be the most accessible). All the above mentioned fonts are ADA-compliant as well, which is a plus.

These core principles are a tenet of PowerPoint slide ideas, and are valid for short but also for long form PowerPoint style presentations.

Presentation Idea #3: Take the expert opinion 

A wordy slide will only make people switch off and turn to their phones. What is needed is to use as few words as possible to convey as much information as possible.

1. The 1-6-6 rule

The 1-6-6 rule is one of the few generalized rules that suggest that there ought to be one main idea for each slide, a maximum of six bullet points, and a maximum of six words per bullet point. You may also see this rule in the form of the 1-5-5 or the 1-7-7 rule. Therefore, employ this rule per your specific needs. 

2. Guy Kawasaki’s 10/20/30 rule 

Heed the words of Guy Kawasaki , the modern design evangelist. According to him, an average person can’t keep up with more than 10 concepts in a meeting. Therefore, a presentation should include no more than 10 slides, last no longer than 20 minutes, and use font not smaller than 30 points. This is known as the 10/20/30 rule by Guy Kawasaki, and some professional presenters take it in mind when preparing and designing their presentations.

Presentation Idea #4: A picture is worth a thousand words. A video a billion.

It’s not enough to be as succinct as possible because visuals are an even more effective medium to convey the necessary information. A visual can be a simple picture, graphs, charts, or a video that can ensure that the audience understands the point you are trying to make and support the message you convey to an audience. 

Converting your slideshow into a video helps you free yourself from constant clicking to get to the next point or slide. To achieve this, you can use the “Record” feature (in the Record tab) in PowerPoint to convert your presentation into a video. 

This also enables you to avoid reading your slides, which is discouraged most of the time. Have a monolog prepared for your presentation and let the slides speak for themselves in the form of a video. This way, you talk to the audience and actively engage with them. This makes you the best presenter bar none there and is one of the best PowerPoint ideas today. 

Alternatively, the PowerPoint Designer provides some attractive video presentation templates that you can use and incorporate in your slide shows. Check out some of them here:

To access these PowerPoint Design Ideas, simply go to PowerPoint’s Design tab in the Ribbon, and look for the Design Ideas button, as shown below:

Alternatively, to take advantage of video presentations, you can insert videos from the Insert tab.

Presentation Idea #5: Plot a Call to Action (CTA)

When you finish your presentation, your audience must have a purpose and a sense of direction to work towards that purpose. This requires some calls to action to be included in your presentation. These phrases will motivate and inspire your audience members and make them realize they have the drive to take the actions they need to take. 

Here are a few examples of such slides:

Creative PowerPoint Design Ideas from the PowerPoint Designer Slides

If you are looking for fresh design ideas to use in your presentations, PowerPoint Design Ideas can be helpful. Here are some examples of slide designs you can use and apply with the ease of a few clicks into your existing presentations. These designs change not only the appearance of your cover slide but also the internal slides.

Example 1: Blue PowerPoint Design Idea with Curved Lines

Example 2: A modern design idea with pastel colors

Example 3: Creative PowerPoint Design Idea with a colorful background

Example 4: Presentation Design Ideas with Creative Cover Slide Layout

Example 5: PowerPoint Design Idea Concept for Presentations

Example 6: Presentation Design Idea with diagonal lines

Example 7: PowerPoint Design Ideas with Bubble and Liquid Style

Example 8: Modern PowerPoint Design Idea Concept Template

How to use PowerPoint Slide Design Ideas to Enhance your Presentation

Microsoft PowerPoint comes with a significant number of features to create a custom slide that satisfies your design needs. This section will take you through the main methods to create a custom slide. Here we go!

1. The Home Tab

For both text and visual, the Home tab has a number of fundamental features to create an attractive slide. These features include the Layout, Alignment, Font, Font size, SmartArt, Arrange, etc. With the Arrang e functionality, you can create layers in your slide to give depth and a cooler format to the slide.

2. The Insert Tab

The Insert tab allows you to populate your slides with visuals from simple shapes to images and videos, thereby making the slide far more informative without the use of extra words. It includes the Table, Shape, Icons, Action, Equation, Audio, Video, etc. 

From this tab, you can insert a variety of visual graphics into your slides: pictures, shapes, icons, or even screenshots from your other apps.

Let’s take a look at the following quick example. Using the Icons tab, we can get access to a huge collection of Illustrations, Stickers, Videos and Cutout people. The illustrations can serve as a base point to decorate your presentation and produce visually appealing slides.

3. The Transitions and Animations tabs

Two of the most well-known features of PowerPoint, they not only allow beautiful effects to mesmerize the audience, but they are also necessary to order and arrange your text and data in a way that constitutes a narrative. Or in other words, you can use these features to support your speech and at the same time add some visual effects to your slides, while telling a coherent story. 

4. The Design and View tabs

The Design tab is the placeholder for the PowerPoint Designer feature. When you click on the Designer, it populates the right-hand side of the window with a pane that contains Design Ideas.

The Designer feature is available to those with an active Office 365 subscription. However, as a workaround, if you don’t have this version of PowerPoint, you can use the PowerPoint Online version.

When you add an image to the slide, the PowerPoint Designer automatically generates design ideas to help you create a professional-looking slide, create illustrations, convert text to a graphic, etc. You can choose from several generated layouts, which will also allow you to save a significant amount of time when you are creating a presentation.  

You can use the Slide Master and the Layout Master to make sure that all your slides contain the same font and images (e.g. logos). You will find these options in the View tab. 

In the View tab, we find options to optimize how the slide will look to the viewer during the slideshow. But another amazing feature that we briefly mentioned a bit earlier, is contained in this tab, the Slide Master .

When you choose a new layout for your slide, it has its own theme, i.e. its own way to arrange and show the text and graphics. With the Slide Master , you can make sure all your slides follow the same theme in terms of fonts and images. This in turn leads you to the Slide Layouts to modify each individual slide. 

With the Slide Master , you can modify backgrounds, rearrange placeholders, customize text format, etc. 

With the help of these feature-rich tabs, you will be able to customize and optimize your slides to your satisfaction. This will ensure that the presentation is so remarkable that the viewers can’t help but take note of the information that you wish to convey. 

It is important to remember that this is an iterative process for everyone. You might need a few trials to land on the perfect combination of color, text, alignment, animations, and the rest to get the results that you desire. 

With these tools in hand and the professionally designed templates from SlideModel, you can be sure that your presentation will never be boring again.

If you do not see the Designer feature… How to enable Design Ideas in PowerPoint?

As mentioned earlier, the PowerPoint Designer , for some known as PowerPoint Design Ideas, is an AI-powered feature within the Microsoft PowerPoint software (in the Design tab) that helps you generate slide design ideas automatically. 

However, if you do not see the Designer feature on your computer, just go to File -> Options -> General , where you will see the Automatically show me design ideas in the PowerPoint Designer section. Check this box and the Designer feature will start working. 

Let’s take a quick look at how to use the Designer feature. For the following example, we are going to simply put our text on a new blank slide and click on the “Designer” icon to get suggestions for creative slide layouts on the right. Simply click on the layout that suits your needs. The final slide will be a unique visual that you can use to get started with your presentation.

You can also go to the Designer after getting your text onto several slides to prepare a thematic slideshow. The more you experiment, the better the output. 

PowerPoint Design Ideas not working

Like any other software you’ve used for work, you may come across problems that keep you from using the Designer feature. On the desktop version, the PowerPoint Designer is only available to paid subscribers. However, the subscription for Office 365 Germany does not have this feature. On the other hand, for the web version it is available to everyone. 

Is the PowerPoint Design Ideas not working for you? There are a few reasons for such an issue to arise and there are appropriate solutions for each of them:

1. Unable to see the Design Ideas button

If you have bought the subscription to Microsoft Office but still don’t see the option to turn on Design Ideas in the Design tab, this is what you have to do to correct this error: 

• Turn on the Office Connected Experiences . Go to File > Account , and under Account Privacy , select Manage Settings :

• If your subscription is paid for by your organization, ask your IT department for it to be turned ON.
• You need to uninstall and then re-install Office if you have just upgraded to the Microsoft 365 subscription.

2. Unable to see any design suggestions

If you are able to turn on the Designer function but no new design suggestions are presented in the right hand side pane, this is how you solve this issue:

• Check to see if your internet connection is working.
• Use an in-built theme from Microsoft PowerPoint.
• Make sure your slide has the Title or Title + Content layout.
• Only use a maximum of four images of size greater than 200 by 200 pixels.
• Check to make sure no one else is co-authoring or working on this presentation.
• Check to make sure there is no shape or text box within the slide.

3. The Design Idea button is grayed out

Is the Designer functionality inaccessible or unclickable? Nothing to worry about; take the following steps to fix this problem – 

• As before, make sure your internet connection is working. Consider using a VPN service if you have any problems with access.
• Only select a single slide at a time and make sure that you haven’t clicked on another point, such as between two slides

How to Turn Off PowerPoint Design Ideas?

There are several ways to turn off PowerPoint Design Ideas, in this short tutorial we explain how to do it:

How to Turn Off PowerPoint Design Ideas using Ribbon?

The easiest way is to use the Ribbon, when you are in Normal View click on the Ribbon design option.

Then click on Design Ideas in the design option.

That’s it, that way you can turn the PowerPoint Design Ideas functionality on and off.

How to Turn Off PowerPoint Design Ideas using the Task Pane?

Another way to turn off PowerPoint Design Ideas in the normal PowerPoint view is to use the Task Pane.

Click on “Stop showing ideas for new presentations” at the top of the Design Ideas Task Pane.

How to Turn Off PowerPoint Design Ideas using PowerPoint Options?

The third option to disable the PowerPoint Design Ideas functionality is through PowerPoint Options.

Click on the file option in the Ribbon. Then the options box appears.

Click on General in the left menu.

In the right pane, uncheck “Automatically show me design ideas” and “Automatically show me suggestions when I create a new presentation”.

Click Accept.

Final Words

Once you apply these PowerPoint slide design ideas, the result will be a more engaged audience that holds on to your every word. These recommendations are the exact solution you need to refine your presentation. 

Now that you have the resources and the tools to perfect your presentation, there’s no need to wait any longer. Get started and show your audience what you can do! Let us know in the comments below how this guide has helped you create the ideal presentation.

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20 Great Examples of PowerPoint Presentation Design [+ Templates]

Published: January 17, 2024

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success.

In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.

Table of Contents

What makes a good PowerPoint presentation?

Powerpoint design ideas, best powerpoint presentation slides, good examples of powerpoint presentation design.

In my opinion, a great PowerPoint presentation gets the point across succinctly while using a design that doesn't detract from it.

Here are some of the elements I like to keep in mind when I’m building my own.

1. Minimal Animations and Transitions

Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the content you worked so hard on.

A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. I suggest using them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.

2. Cohesive Color Palette

I like to refresh my memory on color theory when creating a new PowerPoint presentation.

A cohesive color palette uses complementary and analogous colors to draw the audience’s attention and help emphasize certain aspects at the right time.

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It‘s impossible for me to tell you the specific design ideas you should go after in your next PowerPoint, because, well, I don’t know what the goal of your presentation is.

Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you're presenting. This can help you keep up with the latest trends in presentation design .

PowerPoint is filled with interesting boilerplate designs you can start with. To find these suggestions, open PowerPoint and click the “Design” tab in your top navigation bar. Then, on the far right side, you'll see the following choices:

This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.

What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.

What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here's another great example of data visualization in the wild.

What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?

What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.

Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.

What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn't feel overwhelming.

What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.

What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.

What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.

What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself.

Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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Everything you need to know about using speaker notes in PowerPoint®

Chariti Canny

Through preparing for our training , Slide Design , we realized there’s a feature that many presenters don’t realize plays a key role in slide design and speaker support: speaker notes in PowerPoint®.

To use your speaker notes in PowerPoint most effectively during your next talk, follow the tips below.

What are speaker notes in PowerPoint?

Speaker notes in PowerPoint help presenters recall important points, such as key messages or stats, as they give a presentation. The speaker note panel lives at the bottom of your screen in Normal view, although some users may have this section hidden.

Use the speaker notes to add more nuanced information about a slide’s graphics, or instructions for how to click through an animation. It can also be handy to add links to important files or just use this space as a general note taking section—like someone would use a scratch piece of paper.

What are the benefits of speaker notes in PowerPoint?

You are the storyteller, and your slides are your support, forming the atmosphere and emphasizing your key points. Because there’s a limit to how much information people can process at one time— they will either listen to you or read your slides —it’s important to show only information essential for your story.

Speaker notes in PowerPoint allow you to move nonessential text and stats off your slides so that your audience can fully absorb your message. Having the info in the speaker notes allows you to be ready should your audience ask questions about your data, or other points in your presentation that may require additional information.

Though speaker notes should be a somewhat simplified version of what you are saying, using them for the high-level points of your script will help you match your talk track to what’s happening on the slide behind you.

Spending a little time structuring speaker notes in PowerPoint can also be an easy way to turn your presentation into a dual-purpose file. Not only can you use your file to present, you can use it as a standalone document that can be effectively shared without you presenting. This more advanced feature is described below.

How do I add speaker notes in PowerPoint?

There are two ways to add speaker notes in PowerPoint.

Method One: Directly edit in slide editing mode (aka Normal View). Click the notes section of the window and begin typing. If the notes are hidden, click the Notes button found in options on the bottom right of the PowerPoint screen.

Method Two: Edit your notes in Notes View. Click on the View tab in the ribbon and click Notes Page. Here you have more room on the screen to write your notes and adjust the font size and layout.

How should you write speaker notes in PowerPoint?

We typically advise speakers not to write their script word-for-word in the speaker notes section, as this can tempt a presenter to break a connection with an audience, as well as begin to sound inauthentic.

The first bullet point of your speaker notes can convey that overarching idea, and your other points can support it. I call these speaking touchpoints, and often they are short words or phrases that will remind me of what I want to say.

If one of your supporting concepts involves telling an anecdote or story, you can trigger your memory by leaving a note to yourself in brackets. For example, you could type:

• As a company, we’ve been through difficult times before
• [Story: 2008 financial crisis]

It’s also important to keep these simple because the space to view them is limited. Though, there are times when a more elaborate note needs to be included. I’ve found that including a very important phrase in full is one of my favorite things about speaker notes. We often spend a lot of time crafting that pivotal moment, the pace of it, and the wording. Leave room to easily see it in presenter view.

Once, I sat through a presentation where the presenter stayed on one slide for quite some time. He was telling a long story that was coming back to resolve and tie together various points of information on the slide. To help himself stay on track, he wrote about six key speaking touchpoints in a list in the speaker notes, duplicated the slide (so it looked the same to the audience), then completed his next few speaking touchpoints for the slide. When he reached the bottom of the first six touchpoints he clicked the slide without missing a beat and continued the talk track. The audience had no idea that he just moved slides and he was able to use his notes, even though they were long.

The speaker notes are also an opportunity to include “stage directions.” These can be anything from reminding yourself to click and advance an animation, gesture to a co-speaker or member of the audience, or even take a breath and pause.

How do you project speaker notes in PowerPoint during a presentation?

PowerPoint is set up to show notes only to the speaker when a presentation is connected to another output, such as a monitor, a projector, a video conferencing app, etc. Just select the Slide Show tab and click Presenter View to enable a display that only you can see on your computer.

You’ll see your slides, speaker notes, and even a timer, but your audience will only see slides projected on a monitor or screen.

How else can I use my speaker notes in PowerPoint?

I mentioned that you can structure the notes pages to act as a standalone document that can be shared without you presenting. This is a more advanced way to use notes, but extremely valuable.

Let’s say your presentation wowed your audience so much that they requested copies of your slides so they can reference them later, or share with others. Because you created a presentation meant to be shown, not read, chances are that your file won’t make sense to someone who wasn’t in the room.

Unless, of course, they can read and make sense of your speaker notes. Speaker notes can be used to create beautiful presentation artifacts for your audiences. By giving people a physical reminder of your presentation content, they’ll keep thinking about your talk long after you give it, and they’ll more easily share your message with others.

David Allen, the author of the bestselling series Getting Things Done , leaves information behind after his talks to ensure that his audience remembers his key principles and methodologies.

After we created a cinematic presentation for David, we translated the rich, evocative images and layouts of his presentation into handouts that anyone could read and understand.

How can I use speaker notes in PowerPoint to create handouts?

Here’s how to do it:

1. Click on View in the ribbon and select Notes Page. You’ll see that the slide visual takes up the top half of the page and the text below the slide defaults to a bulleted list.

This basic note layout is extremely modifiable. Not only can the Notes Master be adjusted, but each Notes Page itself can have text, charts, quotes, and images added as separate and additional content to augment what’s on the surface slide.

2. ​To make changes that will impact the basic structure of all your notes pages, navigate to the Notes Master View: View tab > Master > Notes Master.

3. Make changes to the layout in the Notes Master, keeping in mind that changes here will be reflected on all the notes pages. In the image below, an example of a default Notes Master is shown at left, with a modified master page at right.

You can scale your slide thumbnail to any size and place it anywhere on the master. Headers, footers, and the note placeholder can be moved into any position you’d like. You can add objects to the Notes Master, but remember that objects added in Notes Master will appear on every slide’s notes page. Thus, you must be strategic about what you add. To that point, adding a logo or some other universal image would make sense in the Notes Master.

4. Once the Notes Master has been restructured, return to Notes View: View tab > Notes Page.

5. For each page, add any custom graphics, data, text, or other items that relate to that slide. Remember, these will not appear on the slides; they only appear in these notes.

In the layouts we created for David Allen below, we placed a small image of the slide on the top left of the page and a graphic and quote at the top right.

How do I print speaker notes in PowerPoint?

Perhaps you’d rather print out your notes instead of viewing them digitally on a monitor. Or maybe you’ve gone the extra step and customized your notes and now you’re ready to distribute them to your audience.

1. Click the File tab and select Print to open the print dialog.

2. Pull down the second menu within the Settings options. PowerPoint defaults to the Full Page Slides option, and you’ll need to switch it to Notes Pages option.

Now you can print the file in Notes View to give a hard copy to your audience.

*Note: Image resolutions may be slightly less in printed or PDF Notes View. Text and shapes will remain the same.

By putting thought into how you prepare, use, and re-use your speaker notes, you ensure that your message resonates long after you and your audience leave the room.

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