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The Definition of Random Assignment According to Psychology

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

random assignment simple definition psychology

Emily is a board-certified science editor who has worked with top digital publishing brands like Voices for Biodiversity, Study.com, GoodTherapy, Vox, and Verywell.

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Random assignment refers to the use of chance procedures in psychology experiments to ensure that each participant has the same opportunity to be assigned to any given group in a study to eliminate any potential bias in the experiment at the outset. Participants are randomly assigned to different groups, such as the treatment group versus the control group. In clinical research, randomized clinical trials are known as the gold standard for meaningful results.

Simple random assignment techniques might involve tactics such as flipping a coin, drawing names out of a hat, rolling dice, or assigning random numbers to a list of participants. It is important to note that random assignment differs from random selection .

While random selection refers to how participants are randomly chosen from a target population as representatives of that population, random assignment refers to how those chosen participants are then assigned to experimental groups.

Random Assignment In Research

To determine if changes in one variable will cause changes in another variable, psychologists must perform an experiment. Random assignment is a critical part of the experimental design that helps ensure the reliability of the study outcomes.

Researchers often begin by forming a testable hypothesis predicting that one variable of interest will have some predictable impact on another variable.

The variable that the experimenters will manipulate in the experiment is known as the independent variable , while the variable that they will then measure for different outcomes is known as the dependent variable. While there are different ways to look at relationships between variables, an experiment is the best way to get a clear idea if there is a cause-and-effect relationship between two or more variables.

Once researchers have formulated a hypothesis, conducted background research, and chosen an experimental design, it is time to find participants for their experiment. How exactly do researchers decide who will be part of an experiment? As mentioned previously, this is often accomplished through something known as random selection.

Random Selection

In order to generalize the results of an experiment to a larger group, it is important to choose a sample that is representative of the qualities found in that population. For example, if the total population is 60% female and 40% male, then the sample should reflect those same percentages.

Choosing a representative sample is often accomplished by randomly picking people from the population to be participants in a study. Random selection means that everyone in the group stands an equal chance of being chosen to minimize any bias. Once a pool of participants has been selected, it is time to assign them to groups.

By randomly assigning the participants into groups, the experimenters can be fairly sure that each group will have the same characteristics before the independent variable is applied.

Participants might be randomly assigned to the control group , which does not receive the treatment in question. The control group may receive a placebo or receive the standard treatment. Participants may also be randomly assigned to the experimental group , which receives the treatment of interest. In larger studies, there can be multiple treatment groups for comparison.

There are simple methods of random assignment, like rolling the die. However, there are more complex techniques that involve random number generators to remove any human error.

There can also be random assignment to groups with pre-established rules or parameters. For example, if you want to have an equal number of men and women in each of your study groups, you might separate your sample into two groups (by sex) before randomly assigning each of those groups into the treatment group and control group.

Random assignment is essential because it increases the likelihood that the groups are the same at the outset. With all characteristics being equal between groups, other than the application of the independent variable, any differences found between group outcomes can be more confidently attributed to the effect of the intervention.

Example of Random Assignment

Imagine that a researcher is interested in learning whether or not drinking caffeinated beverages prior to an exam will improve test performance. After randomly selecting a pool of participants, each person is randomly assigned to either the control group or the experimental group.

The participants in the control group consume a placebo drink prior to the exam that does not contain any caffeine. Those in the experimental group, on the other hand, consume a caffeinated beverage before taking the test.

Participants in both groups then take the test, and the researcher compares the results to determine if the caffeinated beverage had any impact on test performance.

A Word From Verywell

Random assignment plays an important role in the psychology research process. Not only does this process help eliminate possible sources of bias, but it also makes it easier to generalize the results of a tested sample of participants to a larger population.

Random assignment helps ensure that members of each group in the experiment are the same, which means that the groups are also likely more representative of what is present in the larger population of interest. Through the use of this technique, psychology researchers are able to study complex phenomena and contribute to our understanding of the human mind and behavior.

Lin Y, Zhu M, Su Z. The pursuit of balance: An overview of covariate-adaptive randomization techniques in clinical trials . Contemp Clin Trials. 2015;45(Pt A):21-25. doi:10.1016/j.cct.2015.07.011

Sullivan L. Random assignment versus random selection . In: The SAGE Glossary of the Social and Behavioral Sciences. SAGE Publications, Inc.; 2009. doi:10.4135/9781412972024.n2108

Alferes VR. Methods of Randomization in Experimental Design . SAGE Publications, Inc.; 2012. doi:10.4135/9781452270012

Nestor PG, Schutt RK. Research Methods in Psychology: Investigating Human Behavior. (2nd Ed.). SAGE Publications, Inc.; 2015.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Random Assignment in Psychology (Definition + 40 Examples)

Have you ever wondered how researchers discover new ways to help people learn, make decisions, or overcome challenges? A hidden hero in this adventure of discovery is a method called random assignment, a cornerstone in psychological research that helps scientists uncover the truths about the human mind and behavior.

Random Assignment is a process used in research where each participant has an equal chance of being placed in any group within the study. This technique is essential in experiments as it helps to eliminate biases, ensuring that the different groups being compared are similar in all important aspects.

By doing so, researchers can be confident that any differences observed are likely due to the variable being tested, rather than other factors.

In this article, we’ll explore the intriguing world of random assignment, diving into its history, principles, real-world examples, and the impact it has had on the field of psychology.

History of Random Assignment

Stepping back in time, we delve into the origins of random assignment, which finds its roots in the early 20th century.

The pioneering mind behind this innovative technique was Sir Ronald A. Fisher , a British statistician and biologist. Fisher introduced the concept of random assignment in the 1920s, aiming to improve the quality and reliability of experimental research .

His contributions laid the groundwork for the method's evolution and its widespread adoption in various fields, particularly in psychology.

Fisher’s groundbreaking work on random assignment was motivated by his desire to control for confounding variables – those pesky factors that could muddy the waters of research findings.

By assigning participants to different groups purely by chance, he realized that the influence of these confounding variables could be minimized, paving the way for more accurate and trustworthy results.

Early Studies Utilizing Random Assignment

Following Fisher's initial development, random assignment started to gain traction in the research community. Early studies adopting this methodology focused on a variety of topics, from agriculture (which was Fisher’s primary field of interest) to medicine and psychology.

The approach allowed researchers to draw stronger conclusions from their experiments, bolstering the development of new theories and practices.

One notable early study utilizing random assignment was conducted in the field of educational psychology. Researchers were keen to understand the impact of different teaching methods on student outcomes.

By randomly assigning students to various instructional approaches, they were able to isolate the effects of the teaching methods, leading to valuable insights and recommendations for educators.

Evolution of the Methodology

As the decades rolled on, random assignment continued to evolve and adapt to the changing landscape of research.

Advances in technology introduced new tools and techniques for implementing randomization, such as computerized random number generators, which offered greater precision and ease of use.

The application of random assignment expanded beyond the confines of the laboratory, finding its way into field studies and large-scale surveys.

Researchers across diverse disciplines embraced the methodology, recognizing its potential to enhance the validity of their findings and contribute to the advancement of knowledge.

From its humble beginnings in the early 20th century to its widespread use today, random assignment has proven to be a cornerstone of scientific inquiry.

Its development and evolution have played a pivotal role in shaping the landscape of psychological research, driving discoveries that have improved lives and deepened our understanding of the human experience.

Principles of Random Assignment

Delving into the heart of random assignment, we uncover the theories and principles that form its foundation.

The method is steeped in the basics of probability theory and statistical inference, ensuring that each participant has an equal chance of being placed in any group, thus fostering fair and unbiased results.

Basic Principles of Random Assignment

Understanding the core principles of random assignment is key to grasping its significance in research. There are three principles: equal probability of selection, reduction of bias, and ensuring representativeness.

The first principle, equal probability of selection , ensures that every participant has an identical chance of being assigned to any group in the study. This randomness is crucial as it mitigates the risk of bias and establishes a level playing field.

The second principle focuses on the reduction of bias . Random assignment acts as a safeguard, ensuring that the groups being compared are alike in all essential aspects before the experiment begins.

This similarity between groups allows researchers to attribute any differences observed in the outcomes directly to the independent variable being studied.

Lastly, ensuring representativeness is a vital principle. When participants are assigned randomly, the resulting groups are more likely to be representative of the larger population.

This characteristic is crucial for the generalizability of the study’s findings, allowing researchers to apply their insights broadly.

Theoretical Foundation

The theoretical foundation of random assignment lies in probability theory and statistical inference .

Probability theory deals with the likelihood of different outcomes, providing a mathematical framework for analyzing random phenomena. In the context of random assignment, it helps in ensuring that each participant has an equal chance of being placed in any group.

Statistical inference, on the other hand, allows researchers to draw conclusions about a population based on a sample of data drawn from that population. It is the mechanism through which the results of a study can be generalized to a broader context.

Random assignment enhances the reliability of statistical inferences by reducing biases and ensuring that the sample is representative.

Differentiating Random Assignment from Random Selection

It’s essential to distinguish between random assignment and random selection, as the two terms, while related, have distinct meanings in the realm of research.

Random assignment refers to how participants are placed into different groups in an experiment, aiming to control for confounding variables and help determine causes.

In contrast, random selection pertains to how individuals are chosen to participate in a study. This method is used to ensure that the sample of participants is representative of the larger population, which is vital for the external validity of the research.

While both methods are rooted in randomness and probability, they serve different purposes in the research process.

Understanding the theories, principles, and distinctions of random assignment illuminates its pivotal role in psychological research.

This method, anchored in probability theory and statistical inference, serves as a beacon of reliability, guiding researchers in their quest for knowledge and ensuring that their findings stand the test of validity and applicability.

Methodology of Random Assignment

Implementing random assignment in a study is a meticulous process that involves several crucial steps.

The initial step is participant selection, where individuals are chosen to partake in the study. This stage is critical to ensure that the pool of participants is diverse and representative of the population the study aims to generalize to.

Once the pool of participants has been established, the actual assignment process begins. In this step, each participant is allocated randomly to one of the groups in the study.

Researchers use various tools, such as random number generators or computerized methods, to ensure that this assignment is genuinely random and free from biases.

Monitoring and adjusting form the final step in the implementation of random assignment. Researchers need to continuously observe the groups to ensure that they remain comparable in all essential aspects throughout the study.

If any significant discrepancies arise, adjustments might be necessary to maintain the study’s integrity and validity.

Tools and Techniques Used

The evolution of technology has introduced a variety of tools and techniques to facilitate random assignment.

Random number generators, both manual and computerized, are commonly used to assign participants to different groups. These generators ensure that each individual has an equal chance of being placed in any group, upholding the principle of equal probability of selection.

In addition to random number generators, researchers often use specialized computer software designed for statistical analysis and experimental design.

These software programs offer advanced features that allow for precise and efficient random assignment, minimizing the risk of human error and enhancing the study’s reliability.

Ethical Considerations

The implementation of random assignment is not devoid of ethical considerations. Informed consent is a fundamental ethical principle that researchers must uphold.

Informed consent means that every participant should be fully informed about the nature of the study, the procedures involved, and any potential risks or benefits, ensuring that they voluntarily agree to participate.

Beyond informed consent, researchers must conduct a thorough risk and benefit analysis. The potential benefits of the study should outweigh any risks or harms to the participants.

Safeguarding the well-being of participants is paramount, and any study employing random assignment must adhere to established ethical guidelines and standards.

Conclusion of Methodology

The methodology of random assignment, while seemingly straightforward, is a multifaceted process that demands precision, fairness, and ethical integrity. From participant selection to assignment and monitoring, each step is crucial to ensure the validity of the study’s findings.

The tools and techniques employed, coupled with a steadfast commitment to ethical principles, underscore the significance of random assignment as a cornerstone of robust psychological research.

Benefits of Random Assignment in Psychological Research

The impact and importance of random assignment in psychological research cannot be overstated. It is fundamental for ensuring the study is accurate, allowing the researchers to determine if their study actually caused the results they saw, and making sure the findings can be applied to the real world.

Facilitating Causal Inferences

When participants are randomly assigned to different groups, researchers can be more confident that the observed effects are due to the independent variable being changed, and not other factors.

This ability to determine the cause is called causal inference .

This confidence allows for the drawing of causal relationships, which are foundational for theory development and application in psychology.

Ensuring Internal Validity

One of the foremost impacts of random assignment is its ability to enhance the internal validity of an experiment.

Internal validity refers to the extent to which a researcher can assert that changes in the dependent variable are solely due to manipulations of the independent variable , and not due to confounding variables.

By ensuring that each participant has an equal chance of being in any condition of the experiment, random assignment helps control for participant characteristics that could otherwise complicate the results.

Enhancing Generalizability

Beyond internal validity, random assignment also plays a crucial role in enhancing the generalizability of research findings.

When done correctly, it ensures that the sample groups are representative of the larger population, so can allow researchers to apply their findings more broadly.

This representative nature is essential for the practical application of research, impacting policy, interventions, and psychological therapies.

Limitations of Random Assignment

Potential for implementation issues.

While the principles of random assignment are robust, the method can face implementation issues.

One of the most common problems is logistical constraints. Some studies, due to their nature or the specific population being studied, find it challenging to implement random assignment effectively.

For instance, in educational settings, logistical issues such as class schedules and school policies might stop the random allocation of students to different teaching methods .

Ethical Dilemmas

Random assignment, while methodologically sound, can also present ethical dilemmas.

In some cases, withholding a potentially beneficial treatment from one of the groups of participants can raise serious ethical questions, especially in medical or clinical research where participants' well-being might be directly affected.

Researchers must navigate these ethical waters carefully, balancing the pursuit of knowledge with the well-being of participants.

Generalizability Concerns

Even when implemented correctly, random assignment does not always guarantee generalizable results.

The types of people in the participant pool, the specific context of the study, and the nature of the variables being studied can all influence the extent to which the findings can be applied to the broader population.

Researchers must be cautious in making broad generalizations from studies, even those employing strict random assignment.

Practical and Real-World Limitations

In the real world, many variables cannot be manipulated for ethical or practical reasons, limiting the applicability of random assignment.

For instance, researchers cannot randomly assign individuals to different levels of intelligence, socioeconomic status, or cultural backgrounds.

This limitation necessitates the use of other research designs, such as correlational or observational studies , when exploring relationships involving such variables.

Response to Critiques

In response to these critiques, people in favor of random assignment argue that the method, despite its limitations, remains one of the most reliable ways to establish cause and effect in experimental research.

They acknowledge the challenges and ethical considerations but emphasize the rigorous frameworks in place to address them.

The ongoing discussion around the limitations and critiques of random assignment contributes to the evolution of the method, making sure it is continuously relevant and applicable in psychological research.

While random assignment is a powerful tool in experimental research, it is not without its critiques and limitations. Implementation issues, ethical dilemmas, generalizability concerns, and real-world limitations can pose significant challenges.

However, the continued discourse and refinement around these issues underline the method's enduring significance in the pursuit of knowledge in psychology.

By being careful with how we do things and doing what's right, random assignment stays a really important part of studying how people act and think.

Real-World Applications and Examples

Random assignment has been employed in many studies across various fields of psychology, leading to significant discoveries and advancements.

Here are some real-world applications and examples illustrating the diversity and impact of this method:

Medicine and Health Psychology: Randomized Controlled Trials (RCTs) are the gold standard in medical research. In these studies, participants are randomly assigned to either the treatment or control group to test the efficacy of new medications or interventions.
Educational Psychology: Studies in this field have used random assignment to explore the effects of different teaching methods, classroom environments, and educational technologies on student learning and outcomes.
Cognitive Psychology: Researchers have employed random assignment to investigate various aspects of human cognition, including memory, attention, and problem-solving, leading to a deeper understanding of how the mind works.
Social Psychology: Random assignment has been instrumental in studying social phenomena, such as conformity, aggression, and prosocial behavior, shedding light on the intricate dynamics of human interaction.

Let's get into some specific examples. You'll need to know one term though, and that is "control group." A control group is a set of participants in a study who do not receive the treatment or intervention being tested , serving as a baseline to compare with the group that does, in order to assess the effectiveness of the treatment.

Smoking Cessation Study: Researchers used random assignment to put participants into two groups. One group received a new anti-smoking program, while the other did not. This helped determine if the program was effective in helping people quit smoking.
Math Tutoring Program: A study on students used random assignment to place them into two groups. One group received additional math tutoring, while the other continued with regular classes, to see if the extra help improved their grades.
Exercise and Mental Health: Adults were randomly assigned to either an exercise group or a control group to study the impact of physical activity on mental health and mood.
Diet and Weight Loss: A study randomly assigned participants to different diet plans to compare their effectiveness in promoting weight loss and improving health markers.
Sleep and Learning: Researchers randomly assigned students to either a sleep extension group or a regular sleep group to study the impact of sleep on learning and memory.
Classroom Seating Arrangement: Teachers used random assignment to place students in different seating arrangements to examine the effect on focus and academic performance.
Music and Productivity: Employees were randomly assigned to listen to music or work in silence to investigate the effect of music on workplace productivity.
Medication for ADHD: Children with ADHD were randomly assigned to receive either medication, behavioral therapy, or a placebo to compare treatment effectiveness.
Mindfulness Meditation for Stress: Adults were randomly assigned to a mindfulness meditation group or a waitlist control group to study the impact on stress levels.
Video Games and Aggression: A study randomly assigned participants to play either violent or non-violent video games and then measured their aggression levels.
Online Learning Platforms: Students were randomly assigned to use different online learning platforms to evaluate their effectiveness in enhancing learning outcomes.
Hand Sanitizers in Schools: Schools were randomly assigned to use hand sanitizers or not to study the impact on student illness and absenteeism.
Caffeine and Alertness: Participants were randomly assigned to consume caffeinated or decaffeinated beverages to measure the effects on alertness and cognitive performance.
Green Spaces and Well-being: Neighborhoods were randomly assigned to receive green space interventions to study the impact on residents’ well-being and community connections.
Pet Therapy for Hospital Patients: Patients were randomly assigned to receive pet therapy or standard care to assess the impact on recovery and mood.
Yoga for Chronic Pain: Individuals with chronic pain were randomly assigned to a yoga intervention group or a control group to study the effect on pain levels and quality of life.
Flu Vaccines Effectiveness: Different groups of people were randomly assigned to receive either the flu vaccine or a placebo to determine the vaccine’s effectiveness.
Reading Strategies for Dyslexia: Children with dyslexia were randomly assigned to different reading intervention strategies to compare their effectiveness.
Physical Environment and Creativity: Participants were randomly assigned to different room setups to study the impact of physical environment on creative thinking.
Laughter Therapy for Depression: Individuals with depression were randomly assigned to laughter therapy sessions or control groups to assess the impact on mood.
Financial Incentives for Exercise: Participants were randomly assigned to receive financial incentives for exercising to study the impact on physical activity levels.
Art Therapy for Anxiety: Individuals with anxiety were randomly assigned to art therapy sessions or a waitlist control group to measure the effect on anxiety levels.
Natural Light in Offices: Employees were randomly assigned to workspaces with natural or artificial light to study the impact on productivity and job satisfaction.
School Start Times and Academic Performance: Schools were randomly assigned different start times to study the effect on student academic performance and well-being.
Horticulture Therapy for Seniors: Older adults were randomly assigned to participate in horticulture therapy or traditional activities to study the impact on cognitive function and life satisfaction.
Hydration and Cognitive Function: Participants were randomly assigned to different hydration levels to measure the impact on cognitive function and alertness.
Intergenerational Programs: Seniors and young people were randomly assigned to intergenerational programs to study the effects on well-being and cross-generational understanding.
Therapeutic Horseback Riding for Autism: Children with autism were randomly assigned to therapeutic horseback riding or traditional therapy to study the impact on social communication skills.
Active Commuting and Health: Employees were randomly assigned to active commuting (cycling, walking) or passive commuting to study the effect on physical health.
Mindful Eating for Weight Management: Individuals were randomly assigned to mindful eating workshops or control groups to study the impact on weight management and eating habits.
Noise Levels and Learning: Students were randomly assigned to classrooms with different noise levels to study the effect on learning and concentration.
Bilingual Education Methods: Schools were randomly assigned different bilingual education methods to compare their effectiveness in language acquisition.
Outdoor Play and Child Development: Children were randomly assigned to different amounts of outdoor playtime to study the impact on physical and cognitive development.
Social Media Detox: Participants were randomly assigned to a social media detox or regular usage to study the impact on mental health and well-being.
Therapeutic Writing for Trauma Survivors: Individuals who experienced trauma were randomly assigned to therapeutic writing sessions or control groups to study the impact on psychological well-being.
Mentoring Programs for At-risk Youth: At-risk youth were randomly assigned to mentoring programs or control groups to assess the impact on academic achievement and behavior.
Dance Therapy for Parkinson’s Disease: Individuals with Parkinson’s disease were randomly assigned to dance therapy or traditional exercise to study the effect on motor function and quality of life.
Aquaponics in Schools: Schools were randomly assigned to implement aquaponics programs to study the impact on student engagement and environmental awareness.
Virtual Reality for Phobia Treatment: Individuals with phobias were randomly assigned to virtual reality exposure therapy or traditional therapy to compare effectiveness.
Gardening and Mental Health: Participants were randomly assigned to engage in gardening or other leisure activities to study the impact on mental health and stress reduction.

Each of these studies exemplifies how random assignment is utilized in various fields and settings, shedding light on the multitude of ways it can be applied to glean valuable insights and knowledge.

Real-world Impact of Random Assignment

Random assignment is like a key tool in the world of learning about people's minds and behaviors. It’s super important and helps in many different areas of our everyday lives. It helps make better rules, creates new ways to help people, and is used in lots of different fields.

Health and Medicine

In health and medicine, random assignment has helped doctors and scientists make lots of discoveries. It’s a big part of tests that help create new medicines and treatments.

By putting people into different groups by chance, scientists can really see if a medicine works.

This has led to new ways to help people with all sorts of health problems, like diabetes, heart disease, and mental health issues like depression and anxiety.

Schools and education have also learned a lot from random assignment. Researchers have used it to look at different ways of teaching, what kind of classrooms are best, and how technology can help learning.

This knowledge has helped make better school rules, develop what we learn in school, and find the best ways to teach students of all ages and backgrounds.

Workplace and Organizational Behavior

Random assignment helps us understand how people act at work and what makes a workplace good or bad.

Studies have looked at different kinds of workplaces, how bosses should act, and how teams should be put together. This has helped companies make better rules and create places to work that are helpful and make people happy.

Environmental and Social Changes

Random assignment is also used to see how changes in the community and environment affect people. Studies have looked at community projects, changes to the environment, and social programs to see how they help or hurt people’s well-being.

This has led to better community projects, efforts to protect the environment, and programs to help people in society.

Technology and Human Interaction

In our world where technology is always changing, studies with random assignment help us see how tech like social media, virtual reality, and online stuff affect how we act and feel.

This has helped make better and safer technology and rules about using it so that everyone can benefit.

The effects of random assignment go far and wide, way beyond just a science lab. It helps us understand lots of different things, leads to new and improved ways to do things, and really makes a difference in the world around us.

From making healthcare and schools better to creating positive changes in communities and the environment, the real-world impact of random assignment shows just how important it is in helping us learn and make the world a better place.

So, what have we learned? Random assignment is like a super tool in learning about how people think and act. It's like a detective helping us find clues and solve mysteries in many parts of our lives.

From creating new medicines to helping kids learn better in school, and from making workplaces happier to protecting the environment, it’s got a big job!

This method isn’t just something scientists use in labs; it reaches out and touches our everyday lives. It helps make positive changes and teaches us valuable lessons.

Whether we are talking about technology, health, education, or the environment, random assignment is there, working behind the scenes, making things better and safer for all of us.

In the end, the simple act of putting people into groups by chance helps us make big discoveries and improvements. It’s like throwing a small stone into a pond and watching the ripples spread out far and wide.

Thanks to random assignment, we are always learning, growing, and finding new ways to make our world a happier and healthier place for everyone!

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What Is Random Assignment in Psychology?

Categories Research Methods

Random assignment means that every participant has the same chance of being chosen for the experimental or control group. It involves using procedures that rely on chance to assign participants to groups. Doing this means that every participant in a study has an equal opportunity to be assigned to any group.

For example, in a psychology experiment, participants might be assigned to either a control or experimental group. Some experiments might only have one experimental group, while others may have several treatment variations.

Using random assignment means that each participant has the same chance of being assigned to any of these groups.

Table of Contents

How to Use Random Assignment

So what type of procedures might psychologists utilize for random assignment? Strategies can include:

Flipping a coin
Assigning random numbers
Rolling dice
Drawing names out of a hat

How Does Random Assignment Work?

A psychology experiment aims to determine if changes in one variable lead to changes in another variable. Researchers will first begin by coming up with a hypothesis. Once researchers have an idea of what they think they might find in a population, they will come up with an experimental design and then recruit participants for their study.

Once they have a pool of participants representative of the population they are interested in looking at, they will randomly assign the participants to their groups.

Control group : Some participants will end up in the control group, which serves as a baseline and does not receive the independent variables.
Experimental group : Other participants will end up in the experimental groups that receive some form of the independent variables.

By using random assignment, the researchers make it more likely that the groups are equal at the start of the experiment. Since the groups are the same on other variables, it can be assumed that any changes that occur are the result of varying the independent variables.

After a treatment has been administered, the researchers will then collect data in order to determine if the independent variable had any impact on the dependent variable.

Random Assignment vs. Random Selection

It is important to remember that random assignment is not the same thing as random selection , also known as random sampling.

Random selection instead involves how people are chosen to be in a study. Using random selection, every member of a population stands an equal chance of being chosen for a study or experiment.

So random sampling affects how participants are chosen for a study, while random assignment affects how participants are then assigned to groups.

Examples of Random Assignment

Imagine that a psychology researcher is conducting an experiment to determine if getting adequate sleep the night before an exam results in better test scores.

Forming a Hypothesis

They hypothesize that participants who get 8 hours of sleep will do better on a math exam than participants who only get 4 hours of sleep.

Obtaining Participants

The researcher starts by obtaining a pool of participants. They find 100 participants from a local university. Half of the participants are female, and half are male.

Randomly Assign Participants to Groups

The researcher then assigns random numbers to each participant and uses a random number generator to randomly assign each number to either the 4-hour or 8-hour sleep groups.

Conduct the Experiment

Those in the 8-hour sleep group agree to sleep for 8 hours that night, while those in the 4-hour group agree to wake up after only 4 hours. The following day, all of the participants meet in a classroom.

Collect and Analyze Data

Everyone takes the same math test. The test scores are then compared to see if the amount of sleep the night before had any impact on test scores.

Why Is Random Assignment Important in Psychology Research?

Random assignment is important in psychology research because it helps improve a study’s internal validity. This means that the researchers are sure that the study demonstrates a cause-and-effect relationship between an independent and dependent variable.

Random assignment improves the internal validity by minimizing the risk that there are systematic differences in the participants who are in each group.

Key Points to Remember About Random Assignment

Random assignment in psychology involves each participant having an equal chance of being chosen for any of the groups, including the control and experimental groups.
It helps control for potential confounding variables, reducing the likelihood of pre-existing differences between groups.
This method enhances the internal validity of experiments, allowing researchers to draw more reliable conclusions about cause-and-effect relationships.
Random assignment is crucial for creating comparable groups and increasing the scientific rigor of psychological studies.

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Random Assignment in Experiments | Introduction & Examples

Random Assignment in Experiments | Introduction & Examples

Published on March 8, 2021 by Pritha Bhandari . Revised on June 22, 2023.

In experimental research, random assignment is a way of placing participants from your sample into different treatment groups using randomization.

With simple random assignment, every member of the sample has a known or equal chance of being placed in a control group or an experimental group. Studies that use simple random assignment are also called completely randomized designs .

Random assignment is a key part of experimental design . It helps you ensure that all groups are comparable at the start of a study: any differences between them are due to random factors, not research biases like sampling bias or selection bias .

Why does random assignment matter, random sampling vs random assignment, how do you use random assignment, when is random assignment not used, other interesting articles, frequently asked questions about random assignment.

Random assignment is an important part of control in experimental research, because it helps strengthen the internal validity of an experiment and avoid biases.

In experiments, researchers manipulate an independent variable to assess its effect on a dependent variable, while controlling for other variables. To do so, they often use different levels of an independent variable for different groups of participants.

This is called a between-groups or independent measures design.

You use three groups of participants that are each given a different level of the independent variable:

a control group that’s given a placebo (no dosage, to control for a placebo effect ),
an experimental group that’s given a low dosage,
a second experimental group that’s given a high dosage.

Random assignment to helps you make sure that the treatment groups don’t differ in systematic ways at the start of the experiment, as this can seriously affect (and even invalidate) your work.

If you don’t use random assignment, you may not be able to rule out alternative explanations for your results.

participants recruited from cafes are placed in the control group ,
participants recruited from local community centers are placed in the low dosage experimental group,
participants recruited from gyms are placed in the high dosage group.

With this type of assignment, it’s hard to tell whether the participant characteristics are the same across all groups at the start of the study. Gym-users may tend to engage in more healthy behaviors than people who frequent cafes or community centers, and this would introduce a healthy user bias in your study.

Although random assignment helps even out baseline differences between groups, it doesn’t always make them completely equivalent. There may still be extraneous variables that differ between groups, and there will always be some group differences that arise from chance.

Most of the time, the random variation between groups is low, and, therefore, it’s acceptable for further analysis. This is especially true when you have a large sample. In general, you should always use random assignment in experiments when it is ethically possible and makes sense for your study topic.

Prevent plagiarism. Run a free check.

Random sampling and random assignment are both important concepts in research, but it’s important to understand the difference between them.

Random sampling (also called probability sampling or random selection) is a way of selecting members of a population to be included in your study. In contrast, random assignment is a way of sorting the sample participants into control and experimental groups.

While random sampling is used in many types of studies, random assignment is only used in between-subjects experimental designs.

Some studies use both random sampling and random assignment, while others use only one or the other.

Random sampling enhances the external validity or generalizability of your results, because it helps ensure that your sample is unbiased and representative of the whole population. This allows you to make stronger statistical inferences .

You use a simple random sample to collect data. Because you have access to the whole population (all employees), you can assign all 8000 employees a number and use a random number generator to select 300 employees. These 300 employees are your full sample.

Random assignment enhances the internal validity of the study, because it ensures that there are no systematic differences between the participants in each group. This helps you conclude that the outcomes can be attributed to the independent variable .

a control group that receives no intervention.
an experimental group that has a remote team-building intervention every week for a month.

You use random assignment to place participants into the control or experimental group. To do so, you take your list of participants and assign each participant a number. Again, you use a random number generator to place each participant in one of the two groups.

To use simple random assignment, you start by giving every member of the sample a unique number. Then, you can use computer programs or manual methods to randomly assign each participant to a group.

Random number generator: Use a computer program to generate random numbers from the list for each group.
Lottery method: Place all numbers individually in a hat or a bucket, and draw numbers at random for each group.
Flip a coin: When you only have two groups, for each number on the list, flip a coin to decide if they’ll be in the control or the experimental group.
Use a dice: When you have three groups, for each number on the list, roll a dice to decide which of the groups they will be in. For example, assume that rolling 1 or 2 lands them in a control group; 3 or 4 in an experimental group; and 5 or 6 in a second control or experimental group.

This type of random assignment is the most powerful method of placing participants in conditions, because each individual has an equal chance of being placed in any one of your treatment groups.

Random assignment in block designs

In more complicated experimental designs, random assignment is only used after participants are grouped into blocks based on some characteristic (e.g., test score or demographic variable). These groupings mean that you need a larger sample to achieve high statistical power .

For example, a randomized block design involves placing participants into blocks based on a shared characteristic (e.g., college students versus graduates), and then using random assignment within each block to assign participants to every treatment condition. This helps you assess whether the characteristic affects the outcomes of your treatment.

In an experimental matched design , you use blocking and then match up individual participants from each block based on specific characteristics. Within each matched pair or group, you randomly assign each participant to one of the conditions in the experiment and compare their outcomes.

Sometimes, it’s not relevant or ethical to use simple random assignment, so groups are assigned in a different way.

When comparing different groups

Sometimes, differences between participants are the main focus of a study, for example, when comparing men and women or people with and without health conditions. Participants are not randomly assigned to different groups, but instead assigned based on their characteristics.

In this type of study, the characteristic of interest (e.g., gender) is an independent variable, and the groups differ based on the different levels (e.g., men, women, etc.). All participants are tested the same way, and then their group-level outcomes are compared.

When it’s not ethically permissible

When studying unhealthy or dangerous behaviors, it’s not possible to use random assignment. For example, if you’re studying heavy drinkers and social drinkers, it’s unethical to randomly assign participants to one of the two groups and ask them to drink large amounts of alcohol for your experiment.

When you can’t assign participants to groups, you can also conduct a quasi-experimental study . In a quasi-experiment, you study the outcomes of pre-existing groups who receive treatments that you may not have any control over (e.g., heavy drinkers and social drinkers). These groups aren’t randomly assigned, but may be considered comparable when some other variables (e.g., age or socioeconomic status) are controlled for.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

Student’s t -distribution
Normal distribution
Null and Alternative Hypotheses
Chi square tests
Confidence interval
Quartiles & Quantiles
Cluster sampling
Stratified sampling
Data cleansing
Reproducibility vs Replicability
Peer review
Prospective cohort study

Research bias

Implicit bias
Cognitive bias
Placebo effect
Hawthorne effect
Hindsight bias
Affect heuristic
Social desirability bias

In experimental research, random assignment is a way of placing participants from your sample into different groups using randomization. With this method, every member of the sample has a known or equal chance of being placed in a control group or an experimental group.

Random selection, or random sampling , is a way of selecting members of a population for your study’s sample.

In contrast, random assignment is a way of sorting the sample into control and experimental groups.

Random sampling enhances the external validity or generalizability of your results, while random assignment improves the internal validity of your study.

Random assignment is used in experiments with a between-groups or independent measures design. In this research design, there’s usually a control group and one or more experimental groups. Random assignment helps ensure that the groups are comparable.

In general, you should always use random assignment in this type of experimental design when it is ethically possible and makes sense for your study topic.

To implement random assignment , assign a unique number to every member of your study’s sample .

Then, you can use a random number generator or a lottery method to randomly assign each number to a control or experimental group. You can also do so manually, by flipping a coin or rolling a dice to randomly assign participants to groups.

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Random Assignment in Psychology (Intro for Students)

Dave Cornell (PhD)

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Random assignment is a research procedure used to randomly assign participants to different experimental conditions (or ‘groups’). This introduces the element of chance, ensuring that each participant has an equal likelihood of being placed in any condition group for the study.

It is absolutely essential that the treatment condition and the control condition are the same in all ways except for the variable being manipulated.

Using random assignment to place participants in different conditions helps to achieve this.

It ensures that those conditions are the same in regards to all potential confounding variables and extraneous factors .

Why Researchers Use Random Assignment

Researchers use random assignment to control for confounds in research.

Confounds refer to unwanted and often unaccounted-for variables that might affect the outcome of a study. These confounding variables can skew the results, rendering the experiment unreliable.

For example, below is a study with two groups. Note how there are more ‘red’ individuals in the first group than the second:

a representation of a treatment condition showing 12 red people in the cohort

There is likely a confounding variable in this experiment explaining why more red people ended up in the treatment condition and less in the control condition. The red people might have self-selected, for example, leading to a skew of them in one group over the other.

Ideally, we’d want a more even distribution, like below:

a representation of a treatment condition showing 4 red people in the cohort

To achieve better balance in our two conditions, we use randomized sampling.

Fact File: Experiments 101

Random assignment is used in the type of research called the experiment.

An experiment involves manipulating the level of one variable and examining how it affects another variable. These are the independent and dependent variables :

Independent Variable: The variable manipulated is called the independent variable (IV)
Dependent Variable: The variable that it is expected to affect is called the dependent variable (DV).

The most basic form of the experiment involves two conditions: the treatment and the control .

The Treatment Condition: The treatment condition involves the participants being exposed to the IV.
The Control Condition: The control condition involves the absence of the IV. Therefore, the IV has two levels: zero and some quantity.

Researchers utilize random assignment to determine which participants go into which conditions.

Methods of Random Assignment

There are several procedures that researchers can use to randomly assign participants to different conditions.

1. Random number generator

There are several websites that offer computer-generated random numbers. Simply indicate how many conditions are in the experiment and then click. If there are 4 conditions, the program will randomly generate a number between 1 and 4 each time it is clicked.

2. Flipping a coin

If there are two conditions in an experiment, then the simplest way to implement random assignment is to flip a coin for each participant. Heads means being assigned to the treatment and tails means being assigned to the control (or vice versa).

3. Rolling a die

Rolling a single die is another way to randomly assign participants. If the experiment has three conditions, then numbers 1 and 2 mean being assigned to the control; numbers 3 and 4 mean treatment condition one; and numbers 5 and 6 mean treatment condition two.

4. Condition names in a hat

In some studies, the researcher will write the name of the treatment condition(s) or control on slips of paper and place them in a hat. If there are 4 conditions and 1 control, then there are 5 slips of paper.

The researcher closes their eyes and selects one slip for each participant. That person is then assigned to one of the conditions in the study and that slip of paper is placed back in the hat. Repeat as necessary.

There are other ways of trying to ensure that the groups of participants are equal in all ways with the exception of the IV. However, random assignment is the most often used because it is so effective at reducing confounds.

Read About More Methods and Examples of Random Assignment Here

Potential Confounding Effects

Random assignment is all about minimizing confounding effects.

Here are six types of confounds that can be controlled for using random assignment:

Individual Differences: Participants in a study will naturally vary in terms of personality, intelligence, mood, prior knowledge, and many other characteristics. If one group happens to have more people with a particular characteristic, this could affect the results. Random assignment ensures that these individual differences are spread out equally among the experimental groups, making it less likely that they will unduly influence the outcome.
Temporal or Time-Related Confounds: Events or situations that occur at a particular time can influence the outcome of an experiment. For example, a participant might be tested after a stressful event, while another might be tested after a relaxing weekend. Random assignment ensures that such effects are equally distributed among groups, thus controlling for their potential influence.
Order Effects: If participants are exposed to multiple treatments or tests, the order in which they experience them can influence their responses. Randomly assigning the order of treatments for different participants helps control for this.
Location or Environmental Confounds: The environment in which the study is conducted can influence the results. One group might be tested in a noisy room, while another might be in a quiet room. Randomly assigning participants to different locations can control for these effects.
Instrumentation Confounds: These occur when there are variations in the calibration or functioning of measurement instruments across conditions. If one group’s responses are being measured using a slightly different tool or scale, it can introduce a confound. Random assignment can ensure that any such potential inconsistencies in instrumentation are equally distributed among groups.
Experimenter Effects: Sometimes, the behavior or expectations of the person administering the experiment can unintentionally influence the participants’ behavior or responses. For instance, if an experimenter believes one treatment is superior, they might unconsciously communicate this belief to participants. Randomly assigning experimenters or using a double-blind procedure (where neither the participant nor the experimenter knows the treatment being given) can help control for this.

Random assignment helps balance out these and other potential confounds across groups, ensuring that any observed differences are more likely due to the manipulated independent variable rather than some extraneous factor.

Limitations of the Random Assignment Procedure

Although random assignment is extremely effective at eliminating the presence of participant-related confounds, there are several scenarios in which it cannot be used.

Ethics: The most obvious scenario is when it would be unethical. For example, if wanting to investigate the effects of emotional abuse on children, it would be unethical to randomly assign children to either received abuse or not. Even if a researcher were to propose such a study, it would not receive approval from the Institutional Review Board (IRB) which oversees research by university faculty.
Practicality: Other scenarios involve matters of practicality. For example, randomly assigning people to specific types of diet over a 10-year period would be interesting, but it would be highly unlikely that participants would be diligent enough to make the study valid. This is why examining these types of subjects has to be carried out through observational studies . The data is correlational, which is informative, but falls short of the scientist’s ultimate goal of identifying causality.
Small Sample Size: The smaller the sample size being assigned to conditions, the more likely it is that the two groups will be unequal. For example, if you flip a coin many times in a row then you will notice that sometimes there will be a string of heads or tails that come up consecutively. This means that one condition may have a build-up of participants that share the same characteristics. However, if you continue flipping the coin, over the long-term, there will be a balance of heads and tails. Unfortunately, how large a sample size is necessary has been the subject of considerable debate (Bloom, 2006; Shadish et al., 2002).

“It is well known that larger sample sizes reduce the probability that random assignment will result in conditions that are unequal” (Goldberg, 2019, p. 2).

Applications of Random Assignment

The importance of random assignment has been recognized in a wide range of scientific and applied disciplines (Bloom, 2006).

Random assignment began as a tool in agricultural research by Fisher (1925, 1935). After WWII, it became extensively used in medical research to test the effectiveness of new treatments and pharmaceuticals (Marks, 1997).

Today it is widely used in industrial engineering (Box, Hunter, and Hunter, 2005), educational research (Lindquist, 1953; Ong-Dean et al., 2011)), psychology (Myers, 1972), and social policy studies (Boruch, 1998; Orr, 1999).

One of the biggest obstacles to the validity of an experiment is the confound. If the group of participants in the treatment condition are substantially different from the group in the control condition, then it is impossible to determine if the IV has an affect or if the confound has an effect.

Thankfully, random assignment is highly effective at eliminating confounds that are known and unknown. Because each participant has an equal chance of being placed in each condition, they are equally distributed.

There are several ways of implementing random assignment, including flipping a coin or using a random number generator.

Random assignment has become an essential procedure in research in a wide range of subjects such as psychology, education, and social policy.

Alferes, V. R. (2012). Methods of randomization in experimental design . Sage Publications.

Bloom, H. S. (2008). The core analytics of randomized experiments for social research. The SAGE Handbook of Social Research Methods , 115-133.

Boruch, R. F. (1998). Randomized controlled experiments for evaluation and planning. Handbook of applied social research methods , 161-191.

Box, G. E., Hunter, W. G., & Hunter, J. S. (2005). Design of experiments: Statistics for Experimenters: Design, Innovation and Discovery.

Dehue, T. (1997). Deception, efficiency, and random groups: Psychology and the gradual origination of the random group design. Isis , 88 (4), 653-673.

Fisher, R.A. (1925). Statistical methods for research workers (11th ed. rev.). Oliver and Boyd: Edinburgh.

Fisher, R. A. (1935). The Design of Experiments. Edinburgh: Oliver and Boyd.

Goldberg, M. H. (2019). How often does random assignment fail? Estimates and recommendations. Journal of Environmental Psychology , 66 , 101351.

Jamison, J. C. (2019). The entry of randomized assignment into the social sciences. Journal of Causal Inference , 7 (1), 20170025.

Lindquist, E. F. (1953). Design and analysis of experiments in psychology and education . Boston: Houghton Mifflin Company.

Marks, H. M. (1997). The progress of experiment: Science and therapeutic reform in the United States, 1900-1990 . Cambridge University Press.

Myers, J. L. (1972). Fundamentals of experimental design (2nd ed.). Allyn & Bacon.

Ong-Dean, C., Huie Hofstetter, C., & Strick, B. R. (2011). Challenges and dilemmas in implementing random assignment in educational research. American Journal of Evaluation , 32 (1), 29-49.

Orr, L. L. (1999). Social experiments: Evaluating public programs with experimental methods . Sage.

Shadish, W. R., Cook, T. D., & Campbell, D. T. (2002). Quasi-experiments: interrupted time-series designs. Experimental and quasi-experimental designs for generalized causal inference , 171-205.

Stigler, S. M. (1992). A historical view of statistical concepts in psychology and educational research. American Journal of Education , 101 (1), 60-70.

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6.2 Experimental Design

Learning objectives.

Explain the difference between between-subjects and within-subjects experiments, list some of the pros and cons of each approach, and decide which approach to use to answer a particular research question.
Define random assignment, distinguish it from random sampling, explain its purpose in experimental research, and use some simple strategies to implement it.
Define what a control condition is, explain its purpose in research on treatment effectiveness, and describe some alternative types of control conditions.
Define several types of carryover effect, give examples of each, and explain how counterbalancing helps to deal with them.

In this section, we look at some different ways to design an experiment. The primary distinction we will make is between approaches in which each participant experiences one level of the independent variable and approaches in which each participant experiences all levels of the independent variable. The former are called between-subjects experiments and the latter are called within-subjects experiments.

Between-Subjects Experiments

In a between-subjects experiment , each participant is tested in only one condition. For example, a researcher with a sample of 100 college students might assign half of them to write about a traumatic event and the other half write about a neutral event. Or a researcher with a sample of 60 people with severe agoraphobia (fear of open spaces) might assign 20 of them to receive each of three different treatments for that disorder. It is essential in a between-subjects experiment that the researcher assign participants to conditions so that the different groups are, on average, highly similar to each other. Those in a trauma condition and a neutral condition, for example, should include a similar proportion of men and women, and they should have similar average intelligence quotients (IQs), similar average levels of motivation, similar average numbers of health problems, and so on. This is a matter of controlling these extraneous participant variables across conditions so that they do not become confounding variables.

Random Assignment

The primary way that researchers accomplish this kind of control of extraneous variables across conditions is called random assignment , which means using a random process to decide which participants are tested in which conditions. Do not confuse random assignment with random sampling. Random sampling is a method for selecting a sample from a population, and it is rarely used in psychological research. Random assignment is a method for assigning participants in a sample to the different conditions, and it is an important element of all experimental research in psychology and other fields too.

In its strictest sense, random assignment should meet two criteria. One is that each participant has an equal chance of being assigned to each condition (e.g., a 50% chance of being assigned to each of two conditions). The second is that each participant is assigned to a condition independently of other participants. Thus one way to assign participants to two conditions would be to flip a coin for each one. If the coin lands heads, the participant is assigned to Condition A, and if it lands tails, the participant is assigned to Condition B. For three conditions, one could use a computer to generate a random integer from 1 to 3 for each participant. If the integer is 1, the participant is assigned to Condition A; if it is 2, the participant is assigned to Condition B; and if it is 3, the participant is assigned to Condition C. In practice, a full sequence of conditions—one for each participant expected to be in the experiment—is usually created ahead of time, and each new participant is assigned to the next condition in the sequence as he or she is tested. When the procedure is computerized, the computer program often handles the random assignment.

Table 6.2 Block Randomization Sequence for Assigning Nine Participants to Three Conditions

Participant	Condition



4	B
5	C
6	A

Random assignment is not guaranteed to control all extraneous variables across conditions. It is always possible that just by chance, the participants in one condition might turn out to be substantially older, less tired, more motivated, or less depressed on average than the participants in another condition. However, there are some reasons that this is not a major concern. One is that random assignment works better than one might expect, especially for large samples. Another is that the inferential statistics that researchers use to decide whether a difference between groups reflects a difference in the population takes the “fallibility” of random assignment into account. Yet another reason is that even if random assignment does result in a confounding variable and therefore produces misleading results, this is likely to be detected when the experiment is replicated. The upshot is that random assignment to conditions—although not infallible in terms of controlling extraneous variables—is always considered a strength of a research design.

Treatment and Control Conditions

Between-subjects experiments are often used to determine whether a treatment works. In psychological research, a treatment is any intervention meant to change people’s behavior for the better. This includes psychotherapies and medical treatments for psychological disorders but also interventions designed to improve learning, promote conservation, reduce prejudice, and so on. To determine whether a treatment works, participants are randomly assigned to either a treatment condition , in which they receive the treatment, or a control condition , in which they do not receive the treatment. If participants in the treatment condition end up better off than participants in the control condition—for example, they are less depressed, learn faster, conserve more, express less prejudice—then the researcher can conclude that the treatment works. In research on the effectiveness of psychotherapies and medical treatments, this type of experiment is often called a randomized clinical trial .

There are different types of control conditions. In a no-treatment control condition , participants receive no treatment whatsoever. One problem with this approach, however, is the existence of placebo effects. A placebo is a simulated treatment that lacks any active ingredient or element that should make it effective, and a placebo effect is a positive effect of such a treatment. Many folk remedies that seem to work—such as eating chicken soup for a cold or placing soap under the bedsheets to stop nighttime leg cramps—are probably nothing more than placebos. Although placebo effects are not well understood, they are probably driven primarily by people’s expectations that they will improve. Having the expectation to improve can result in reduced stress, anxiety, and depression, which can alter perceptions and even improve immune system functioning (Price, Finniss, & Benedetti, 2008).

Placebo effects are interesting in their own right (see Note 6.28 “The Powerful Placebo” ), but they also pose a serious problem for researchers who want to determine whether a treatment works. Figure 6.2 “Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions” shows some hypothetical results in which participants in a treatment condition improved more on average than participants in a no-treatment control condition. If these conditions (the two leftmost bars in Figure 6.2 “Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions” ) were the only conditions in this experiment, however, one could not conclude that the treatment worked. It could be instead that participants in the treatment group improved more because they expected to improve, while those in the no-treatment control condition did not.

Figure 6.2 Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions

Fortunately, there are several solutions to this problem. One is to include a placebo control condition , in which participants receive a placebo that looks much like the treatment but lacks the active ingredient or element thought to be responsible for the treatment’s effectiveness. When participants in a treatment condition take a pill, for example, then those in a placebo control condition would take an identical-looking pill that lacks the active ingredient in the treatment (a “sugar pill”). In research on psychotherapy effectiveness, the placebo might involve going to a psychotherapist and talking in an unstructured way about one’s problems. The idea is that if participants in both the treatment and the placebo control groups expect to improve, then any improvement in the treatment group over and above that in the placebo control group must have been caused by the treatment and not by participants’ expectations. This is what is shown by a comparison of the two outer bars in Figure 6.2 “Hypothetical Results From a Study Including Treatment, No-Treatment, and Placebo Conditions” .

Of course, the principle of informed consent requires that participants be told that they will be assigned to either a treatment or a placebo control condition—even though they cannot be told which until the experiment ends. In many cases the participants who had been in the control condition are then offered an opportunity to have the real treatment. An alternative approach is to use a waitlist control condition , in which participants are told that they will receive the treatment but must wait until the participants in the treatment condition have already received it. This allows researchers to compare participants who have received the treatment with participants who are not currently receiving it but who still expect to improve (eventually). A final solution to the problem of placebo effects is to leave out the control condition completely and compare any new treatment with the best available alternative treatment. For example, a new treatment for simple phobia could be compared with standard exposure therapy. Because participants in both conditions receive a treatment, their expectations about improvement should be similar. This approach also makes sense because once there is an effective treatment, the interesting question about a new treatment is not simply “Does it work?” but “Does it work better than what is already available?”

The Powerful Placebo

Many people are not surprised that placebos can have a positive effect on disorders that seem fundamentally psychological, including depression, anxiety, and insomnia. However, placebos can also have a positive effect on disorders that most people think of as fundamentally physiological. These include asthma, ulcers, and warts (Shapiro & Shapiro, 1999). There is even evidence that placebo surgery—also called “sham surgery”—can be as effective as actual surgery.

Medical researcher J. Bruce Moseley and his colleagues conducted a study on the effectiveness of two arthroscopic surgery procedures for osteoarthritis of the knee (Moseley et al., 2002). The control participants in this study were prepped for surgery, received a tranquilizer, and even received three small incisions in their knees. But they did not receive the actual arthroscopic surgical procedure. The surprising result was that all participants improved in terms of both knee pain and function, and the sham surgery group improved just as much as the treatment groups. According to the researchers, “This study provides strong evidence that arthroscopic lavage with or without débridement [the surgical procedures used] is not better than and appears to be equivalent to a placebo procedure in improving knee pain and self-reported function” (p. 85).

Research has shown that patients with osteoarthritis of the knee who receive a “sham surgery” experience reductions in pain and improvement in knee function similar to those of patients who receive a real surgery.

Army Medicine – Surgery – CC BY 2.0.

Within-Subjects Experiments

In a within-subjects experiment , each participant is tested under all conditions. Consider an experiment on the effect of a defendant’s physical attractiveness on judgments of his guilt. Again, in a between-subjects experiment, one group of participants would be shown an attractive defendant and asked to judge his guilt, and another group of participants would be shown an unattractive defendant and asked to judge his guilt. In a within-subjects experiment, however, the same group of participants would judge the guilt of both an attractive and an unattractive defendant.

The primary advantage of this approach is that it provides maximum control of extraneous participant variables. Participants in all conditions have the same mean IQ, same socioeconomic status, same number of siblings, and so on—because they are the very same people. Within-subjects experiments also make it possible to use statistical procedures that remove the effect of these extraneous participant variables on the dependent variable and therefore make the data less “noisy” and the effect of the independent variable easier to detect. We will look more closely at this idea later in the book.

Carryover Effects and Counterbalancing

The primary disadvantage of within-subjects designs is that they can result in carryover effects. A carryover effect is an effect of being tested in one condition on participants’ behavior in later conditions. One type of carryover effect is a practice effect , where participants perform a task better in later conditions because they have had a chance to practice it. Another type is a fatigue effect , where participants perform a task worse in later conditions because they become tired or bored. Being tested in one condition can also change how participants perceive stimuli or interpret their task in later conditions. This is called a context effect . For example, an average-looking defendant might be judged more harshly when participants have just judged an attractive defendant than when they have just judged an unattractive defendant. Within-subjects experiments also make it easier for participants to guess the hypothesis. For example, a participant who is asked to judge the guilt of an attractive defendant and then is asked to judge the guilt of an unattractive defendant is likely to guess that the hypothesis is that defendant attractiveness affects judgments of guilt. This could lead the participant to judge the unattractive defendant more harshly because he thinks this is what he is expected to do. Or it could make participants judge the two defendants similarly in an effort to be “fair.”

Carryover effects can be interesting in their own right. (Does the attractiveness of one person depend on the attractiveness of other people that we have seen recently?) But when they are not the focus of the research, carryover effects can be problematic. Imagine, for example, that participants judge the guilt of an attractive defendant and then judge the guilt of an unattractive defendant. If they judge the unattractive defendant more harshly, this might be because of his unattractiveness. But it could be instead that they judge him more harshly because they are becoming bored or tired. In other words, the order of the conditions is a confounding variable. The attractive condition is always the first condition and the unattractive condition the second. Thus any difference between the conditions in terms of the dependent variable could be caused by the order of the conditions and not the independent variable itself.

There is a solution to the problem of order effects, however, that can be used in many situations. It is counterbalancing , which means testing different participants in different orders. For example, some participants would be tested in the attractive defendant condition followed by the unattractive defendant condition, and others would be tested in the unattractive condition followed by the attractive condition. With three conditions, there would be six different orders (ABC, ACB, BAC, BCA, CAB, and CBA), so some participants would be tested in each of the six orders. With counterbalancing, participants are assigned to orders randomly, using the techniques we have already discussed. Thus random assignment plays an important role in within-subjects designs just as in between-subjects designs. Here, instead of randomly assigning to conditions, they are randomly assigned to different orders of conditions. In fact, it can safely be said that if a study does not involve random assignment in one form or another, it is not an experiment.

There are two ways to think about what counterbalancing accomplishes. One is that it controls the order of conditions so that it is no longer a confounding variable. Instead of the attractive condition always being first and the unattractive condition always being second, the attractive condition comes first for some participants and second for others. Likewise, the unattractive condition comes first for some participants and second for others. Thus any overall difference in the dependent variable between the two conditions cannot have been caused by the order of conditions. A second way to think about what counterbalancing accomplishes is that if there are carryover effects, it makes it possible to detect them. One can analyze the data separately for each order to see whether it had an effect.

When 9 Is “Larger” Than 221

Researcher Michael Birnbaum has argued that the lack of context provided by between-subjects designs is often a bigger problem than the context effects created by within-subjects designs. To demonstrate this, he asked one group of participants to rate how large the number 9 was on a 1-to-10 rating scale and another group to rate how large the number 221 was on the same 1-to-10 rating scale (Birnbaum, 1999). Participants in this between-subjects design gave the number 9 a mean rating of 5.13 and the number 221 a mean rating of 3.10. In other words, they rated 9 as larger than 221! According to Birnbaum, this is because participants spontaneously compared 9 with other one-digit numbers (in which case it is relatively large) and compared 221 with other three-digit numbers (in which case it is relatively small).

Simultaneous Within-Subjects Designs

So far, we have discussed an approach to within-subjects designs in which participants are tested in one condition at a time. There is another approach, however, that is often used when participants make multiple responses in each condition. Imagine, for example, that participants judge the guilt of 10 attractive defendants and 10 unattractive defendants. Instead of having people make judgments about all 10 defendants of one type followed by all 10 defendants of the other type, the researcher could present all 20 defendants in a sequence that mixed the two types. The researcher could then compute each participant’s mean rating for each type of defendant. Or imagine an experiment designed to see whether people with social anxiety disorder remember negative adjectives (e.g., “stupid,” “incompetent”) better than positive ones (e.g., “happy,” “productive”). The researcher could have participants study a single list that includes both kinds of words and then have them try to recall as many words as possible. The researcher could then count the number of each type of word that was recalled. There are many ways to determine the order in which the stimuli are presented, but one common way is to generate a different random order for each participant.

Between-Subjects or Within-Subjects?

Almost every experiment can be conducted using either a between-subjects design or a within-subjects design. This means that researchers must choose between the two approaches based on their relative merits for the particular situation.

Between-subjects experiments have the advantage of being conceptually simpler and requiring less testing time per participant. They also avoid carryover effects without the need for counterbalancing. Within-subjects experiments have the advantage of controlling extraneous participant variables, which generally reduces noise in the data and makes it easier to detect a relationship between the independent and dependent variables.

A good rule of thumb, then, is that if it is possible to conduct a within-subjects experiment (with proper counterbalancing) in the time that is available per participant—and you have no serious concerns about carryover effects—this is probably the best option. If a within-subjects design would be difficult or impossible to carry out, then you should consider a between-subjects design instead. For example, if you were testing participants in a doctor’s waiting room or shoppers in line at a grocery store, you might not have enough time to test each participant in all conditions and therefore would opt for a between-subjects design. Or imagine you were trying to reduce people’s level of prejudice by having them interact with someone of another race. A within-subjects design with counterbalancing would require testing some participants in the treatment condition first and then in a control condition. But if the treatment works and reduces people’s level of prejudice, then they would no longer be suitable for testing in the control condition. This is true for many designs that involve a treatment meant to produce long-term change in participants’ behavior (e.g., studies testing the effectiveness of psychotherapy). Clearly, a between-subjects design would be necessary here.

Remember also that using one type of design does not preclude using the other type in a different study. There is no reason that a researcher could not use both a between-subjects design and a within-subjects design to answer the same research question. In fact, professional researchers often do exactly this.

Key Takeaways

Experiments can be conducted using either between-subjects or within-subjects designs. Deciding which to use in a particular situation requires careful consideration of the pros and cons of each approach.
Random assignment to conditions in between-subjects experiments or to orders of conditions in within-subjects experiments is a fundamental element of experimental research. Its purpose is to control extraneous variables so that they do not become confounding variables.
Experimental research on the effectiveness of a treatment requires both a treatment condition and a control condition, which can be a no-treatment control condition, a placebo control condition, or a waitlist control condition. Experimental treatments can also be compared with the best available alternative.

Discussion: For each of the following topics, list the pros and cons of a between-subjects and within-subjects design and decide which would be better.

You want to test the relative effectiveness of two training programs for running a marathon.
Using photographs of people as stimuli, you want to see if smiling people are perceived as more intelligent than people who are not smiling.
In a field experiment, you want to see if the way a panhandler is dressed (neatly vs. sloppily) affects whether or not passersby give him any money.
You want to see if concrete nouns (e.g., dog ) are recalled better than abstract nouns (e.g., truth ).
Discussion: Imagine that an experiment shows that participants who receive psychodynamic therapy for a dog phobia improve more than participants in a no-treatment control group. Explain a fundamental problem with this research design and at least two ways that it might be corrected.

Birnbaum, M. H. (1999). How to show that 9 > 221: Collect judgments in a between-subjects design. Psychological Methods, 4 , 243–249.

Moseley, J. B., O’Malley, K., Petersen, N. J., Menke, T. J., Brody, B. A., Kuykendall, D. H., … Wray, N. P. (2002). A controlled trial of arthroscopic surgery for osteoarthritis of the knee. The New England Journal of Medicine, 347 , 81–88.

Price, D. D., Finniss, D. G., & Benedetti, F. (2008). A comprehensive review of the placebo effect: Recent advances and current thought. Annual Review of Psychology, 59 , 565–590.

Shapiro, A. K., & Shapiro, E. (1999). The powerful placebo: From ancient priest to modern physician . Baltimore, MD: Johns Hopkins University Press.

Research Methods in Psychology Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Psychology Definitions

Random Assignment: Psychology Definition, History & Examples

Random assignment is a foundational concept in experimental psychology, serving as a core methodological strategy to ensure the validity of research findings. By randomly allocating participants to different groups, researchers aim to control for extraneous variables, thereby enhancing the internal validity of their studies.

Historically, this technique has its roots in the field’s evolution towards more rigorous scientific methodologies, progressively refining the ways in which psychological phenomena are empirically tested. Various hallmark experiments across cognitive, social, and clinical psychology have employed random assignment to demonstrate causal relationships between variables.

Such examples underscore the significance of the method in disentangling complex behavioral dynamics. This introduction provides an overview of random assignment, tracing its development and illustrating its application through pertinent examples within psychological research.

Table of Contents

Random assignment in psychology refers to the process of randomly assigning participants to different groups in an experiment . This helps ensure that each group is similar and reduces bias, making the study’s results more reliable.

It allows researchers to attribute the effects observed to the independent variable being tested, rather than other factors, increasing the study’s validity.

Historical Background of Random Assignment in Psychology

Random assignment, a fundamental methodology in psychological research, originated in the early 20th century and has since played a crucial role in advancing the field. This approach was developed to enhance the rigor and validity of experimental design by ensuring unbiased distribution of extraneous variables across treatment and control groups.

The concept of random assignment was influenced by the refinement of the scientific method and the desire for objectivity and replicability in psychological studies. Key figures associated with its development include eminent psychologists such as Charles Sanders Peirce, Ronald A. Fisher, and Jerzy Neyman.

One significant event that contributed to the evolution of random assignment was the advent of experimental psychology in the late 19th century. This marked a shift away from relying solely on introspection and subjective methods towards a more rigorous and empirical approach. As psychologists increasingly sought to establish causality in their research, random assignment emerged as a powerful tool to control for potential confounding factors.

In the early 20th century, Fisher and Neyman independently developed statistical techniques that further solidified the importance of random assignment. Fisher’s work on the design of experiments and the analysis of variance, along with Neyman’s contributions to mathematical statistics, laid the foundation for the widespread adoption of random assignment in psychological research.

Significant studies also played a role in shaping the prominence of random assignment. For example, the Stanford Prison Experiment conducted by Philip Zimbardo in 1971 utilized random assignment to assign participants to the roles of prisoners and guards. This study highlighted the ethical considerations and psychological effects of random assignment, sparking discussions and further refinements in its application.

Random assignment is a concept in psychology that is used in everyday life to ensure fairness and eliminate bias. For example, imagine you are organizing a game of dodgeball. To make the teams fair, you could use random assignment by drawing names out of a hat to determine which players will be on each team. This way, everyone has an equal chance of being on either team, and it helps prevent any advantages or disadvantages based on personal abilities.

Another real-life example of random assignment can be found in product testing. Let’s say a company wants to test the effectiveness of a new face cream. They would use random assignment to assign participants to two groups: one group would use the new face cream, and the other group would use a placebo cream. By randomly assigning participants to each group, the researchers can ensure that any differences in results between the two groups are due to the face cream itself and not other factors like age or skin type.

In education, random assignment can also be seen in the allocation of classroom seating. Teachers often use a random assignment method to assign students to different seats at the beginning of the school year. This helps create a fair and balanced learning environment , as students have an equal chance of being seated next to different classmates and forming new relationships.

These examples demonstrate how random assignment is applied in various real-life situations to ensure fairness, eliminate bias, and obtain reliable results. By using random assignment, researchers, organizers, and educators can make more accurate conclusions and decisions based on data that is free from confounding variables.

Related Terms

Several related terms are essential to understand when discussing random assignment in psychological research, including variables, control groups, and random sampling. These terms are closely linked as they all play crucial roles in the design and implementation of experiments.

Variables are the elements that researchers aim to measure, manipulate, or control in their study. They can be classified into independent variables, which are the presumed causes, and dependent variables, which are the observed effects. For example, in a study investigating the effects of a new medication on anxiety , the independent variable would be the medication, while the dependent variable would be the level of anxiety.

Control groups, on the other hand, serve as a standard or baseline for comparison against the experimental group. They do not receive the experimental treatment, allowing researchers to determine whether the treatment has a genuine effect. In the medication study mentioned earlier, the control group would receive a placebo or an existing medication for anxiety, while the experimental group would receive the new medication.

Random sampling is another important term in psychological research, although it is distinct from random assignment. Random sampling refers to the process of selecting participants from a larger population to be included in the study. It aims to ensure that the sample is representative of the population and that the findings can be generalized.

Random assignment, on the other hand, deals with how participants are then allocated to different groups within the experiment. It ensures that participants have an equal chance of being assigned to either the control or experimental group, minimizing the influence of confounding variables.

In understanding the concept of random assignment in psychology, it is essential to consult reputable sources, studies, and publications that have contributed knowledge to this field. These academically credible references provide a solid foundation for further reading and contribute to a comprehensive understanding of random assignment.

Scholarly journals, such as the Journal of Experimental Psychology: General, the Journal of Personality and Social Psychology, and the Journal of Abnormal Psychology, often publish research articles that explore the application and importance of random assignment in psychological research. These articles undergo rigorous peer-review processes, ensuring that the information presented is of high quality and meets academic standards.

Seminal research articles, such as those by Fisher (1935) and Neyman (1923), have made significant contributions to the understanding and use of random assignment in experimental design. These articles provide historical perspectives and methodological insights that have shaped the field of psychology and continue to inform current research practices.

Authoritative texts, like ‘Experimental and Quasi-Experimental Designs for Generalized Causal Inference’ by Shadish, Cook, and Campbell (2002), offer comprehensive overviews of experimental design, including random assignment. These texts provide in-depth explanations, theoretical frameworks, and practical guidelines for implementing random assignment in psychological research.

5.2 Experimental Design

Learning objectives.

Explain the difference between between-subjects and within-subjects experiments, list some of the pros and cons of each approach, and decide which approach to use to answer a particular research question.
Define random assignment, distinguish it from random sampling, explain its purpose in experimental research, and use some simple strategies to implement it
Define several types of carryover effect, give examples of each, and explain how counterbalancing helps to deal with them.

Between-Subjects Experiments

In a between-subjects experiment , each participant is tested in only one condition. For example, a researcher with a sample of 100 university students might assign half of them to write about a traumatic event and the other half write about a neutral event. Or a researcher with a sample of 60 people with severe agoraphobia (fear of open spaces) might assign 20 of them to receive each of three different treatments for that disorder. It is essential in a between-subjects experiment that the researcher assigns participants to conditions so that the different groups are, on average, highly similar to each other. Those in a trauma condition and a neutral condition, for example, should include a similar proportion of men and women, and they should have similar average intelligence quotients (IQs), similar average levels of motivation, similar average numbers of health problems, and so on. This matching is a matter of controlling these extraneous participant variables across conditions so that they do not become confounding variables.

Random Assignment






4	B
5	C
6	A

Random assignment is not guaranteed to control all extraneous variables across conditions. The process is random, so it is always possible that just by chance, the participants in one condition might turn out to be substantially older, less tired, more motivated, or less depressed on average than the participants in another condition. However, there are some reasons that this possibility is not a major concern. One is that random assignment works better than one might expect, especially for large samples. Another is that the inferential statistics that researchers use to decide whether a difference between groups reflects a difference in the population takes the “fallibility” of random assignment into account. Yet another reason is that even if random assignment does result in a confounding variable and therefore produces misleading results, this confound is likely to be detected when the experiment is replicated. The upshot is that random assignment to conditions—although not infallible in terms of controlling extraneous variables—is always considered a strength of a research design.

Matched Groups

An alternative to simple random assignment of participants to conditions is the use of a matched-groups design . Using this design, participants in the various conditions are matched on the dependent variable or on some extraneous variable(s) prior the manipulation of the independent variable. This guarantees that these variables will not be confounded across the experimental conditions. For instance, if we want to determine whether expressive writing affects people’s health then we could start by measuring various health-related variables in our prospective research participants. We could then use that information to rank-order participants according to how healthy or unhealthy they are. Next, the two healthiest participants would be randomly assigned to complete different conditions (one would be randomly assigned to the traumatic experiences writing condition and the other to the neutral writing condition). The next two healthiest participants would then be randomly assigned to complete different conditions, and so on until the two least healthy participants. This method would ensure that participants in the traumatic experiences writing condition are matched to participants in the neutral writing condition with respect to health at the beginning of the study. If at the end of the experiment, a difference in health was detected across the two conditions, then we would know that it is due to the writing manipulation and not to pre-existing differences in health.

Within-Subjects Experiments

One disadvantage of within-subjects experiments is that they make it easier for participants to guess the hypothesis. For example, a participant who is asked to judge the guilt of an attractive defendant and then is asked to judge the guilt of an unattractive defendant is likely to guess that the hypothesis is that defendant attractiveness affects judgments of guilt. This knowledge could lead the participant to judge the unattractive defendant more harshly because he thinks this is what he is expected to do. Or it could make participants judge the two defendants similarly in an effort to be “fair.”

Carryover Effects and Counterbalancing

The primary disadvantage of within-subjects designs is that they can result in order effects. An order effect occurs when participants’ responses in the various conditions are affected by the order of conditions to which they were exposed. One type of order effect is a carryover effect. A carryover effect is an effect of being tested in one condition on participants’ behavior in later conditions. One type of carryover effect is a practice effect , where participants perform a task better in later conditions because they have had a chance to practice it. Another type is a fatigue effect , where participants perform a task worse in later conditions because they become tired or bored. Being tested in one condition can also change how participants perceive stimuli or interpret their task in later conditions. This type of effect is called a context effect (or contrast effect) . For example, an average-looking defendant might be judged more harshly when participants have just judged an attractive defendant than when they have just judged an unattractive defendant. Within-subjects experiments also make it easier for participants to guess the hypothesis. For example, a participant who is asked to judge the guilt of an attractive defendant and then is asked to judge the guilt of an unattractive defendant is likely to guess that the hypothesis is that defendant attractiveness affects judgments of guilt.

There is a solution to the problem of order effects, however, that can be used in many situations. It is counterbalancing , which means testing different participants in different orders. The best method of counterbalancing is complete counterbalancing in which an equal number of participants complete each possible order of conditions. For example, half of the participants would be tested in the attractive defendant condition followed by the unattractive defendant condition, and others half would be tested in the unattractive condition followed by the attractive condition. With three conditions, there would be six different orders (ABC, ACB, BAC, BCA, CAB, and CBA), so some participants would be tested in each of the six orders. With four conditions, there would be 24 different orders; with five conditions there would be 120 possible orders. With counterbalancing, participants are assigned to orders randomly, using the techniques we have already discussed. Thus, random assignment plays an important role in within-subjects designs just as in between-subjects designs. Here, instead of randomly assigning to conditions, they are randomly assigned to different orders of conditions. In fact, it can safely be said that if a study does not involve random assignment in one form or another, it is not an experiment.

A more efficient way of counterbalancing is through a Latin square design which randomizes through having equal rows and columns. For example, if you have four treatments, you must have four versions. Like a Sudoku puzzle, no treatment can repeat in a row or column. For four versions of four treatments, the Latin square design would look like:

A	B	C	D
B	C	D	A
C	D	A	B
D	A	B	C

You can see in the diagram above that the square has been constructed to ensure that each condition appears at each ordinal position (A appears first once, second once, third once, and fourth once) and each condition preceded and follows each other condition one time. A Latin square for an experiment with 6 conditions would by 6 x 6 in dimension, one for an experiment with 8 conditions would be 8 x 8 in dimension, and so on. So while complete counterbalancing of 6 conditions would require 720 orders, a Latin square would only require 6 orders.

Finally, when the number of conditions is large experiments can use random counterbalancing in which the order of the conditions is randomly determined for each participant. Using this technique every possible order of conditions is determined and then one of these orders is randomly selected for each participant. This is not as powerful a technique as complete counterbalancing or partial counterbalancing using a Latin squares design. Use of random counterbalancing will result in more random error, but if order effects are likely to be small and the number of conditions is large, this is an option available to researchers.

When 9 Is “Larger” Than 221

Researcher Michael Birnbaum has argued that the lack of context provided by between-subjects designs is often a bigger problem than the context effects created by within-subjects designs. To demonstrate this problem, he asked participants to rate two numbers on how large they were on a scale of 1-to-10 where 1 was “very very small” and 10 was “very very large”. One group of participants were asked to rate the number 9 and another group was asked to rate the number 221 (Birnbaum, 1999) [1] . Participants in this between-subjects design gave the number 9 a mean rating of 5.13 and the number 221 a mean rating of 3.10. In other words, they rated 9 as larger than 221! According to Birnbaum, this difference is because participants spontaneously compared 9 with other one-digit numbers (in which case it is relatively large) and compared 221 with other three-digit numbers (in which case it is relatively small).

Simultaneous Within-Subjects Designs

Between-Subjects or Within-Subjects?

Almost every experiment can be conducted using either a between-subjects design or a within-subjects design. This possibility means that researchers must choose between the two approaches based on their relative merits for the particular situation.

A good rule of thumb, then, is that if it is possible to conduct a within-subjects experiment (with proper counterbalancing) in the time that is available per participant—and you have no serious concerns about carryover effects—this design is probably the best option. If a within-subjects design would be difficult or impossible to carry out, then you should consider a between-subjects design instead. For example, if you were testing participants in a doctor’s waiting room or shoppers in line at a grocery store, you might not have enough time to test each participant in all conditions and therefore would opt for a between-subjects design. Or imagine you were trying to reduce people’s level of prejudice by having them interact with someone of another race. A within-subjects design with counterbalancing would require testing some participants in the treatment condition first and then in a control condition. But if the treatment works and reduces people’s level of prejudice, then they would no longer be suitable for testing in the control condition. This difficulty is true for many designs that involve a treatment meant to produce long-term change in participants’ behavior (e.g., studies testing the effectiveness of psychotherapy). Clearly, a between-subjects design would be necessary here.

Key Takeaways

Experiments can be conducted using either between-subjects or within-subjects designs. Deciding which to use in a particular situation requires careful consideration of the pros and cons of each approach.
Random assignment to conditions in between-subjects experiments or counterbalancing of orders of conditions in within-subjects experiments is a fundamental element of experimental research. The purpose of these techniques is to control extraneous variables so that they do not become confounding variables.
You want to test the relative effectiveness of two training programs for running a marathon.
Using photographs of people as stimuli, you want to see if smiling people are perceived as more intelligent than people who are not smiling.
In a field experiment, you want to see if the way a panhandler is dressed (neatly vs. sloppily) affects whether or not passersby give him any money.
You want to see if concrete nouns (e.g., dog ) are recalled better than abstract nouns (e.g., truth).
Birnbaum, M.H. (1999). How to show that 9>221: Collect judgments in a between-subjects design. Psychological Methods, 4 (3), 243-249. ↵

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Unraveling the Mystery of Random Assignment in Psychology

Random assignment is a crucial concept in psychology research, ensuring the validity and reliability of experiments. But what exactly is random assignment, and why is it so important in the field of psychology?

In this article, we will discuss the difference between random assignment and random sampling, the steps involved in random assignment, and how researchers can effectively implement this technique. We will also explore the benefits and limitations of random assignment, as well as ways to ensure its effectiveness in psychology research.

Join us as we unravel the mystery of random assignment in psychology.

Random assignment is a research method used in psychology to eliminate bias and increase internal validity by randomly assigning participants to different groups.
Unlike random sampling, which selects participants for a study, random assignment randomly distributes participants into groups to ensure unbiased results.
Researchers can ensure effective random assignment by using randomization tables, random number generators, and stratified random assignment to increase the accuracy and generalizability of their findings.
1 What is Random Assignment in Psychology?
2.1 What is the Difference between Random Assignment and Random Sampling?
3.1 What are the Steps Involved in Random Assignment?
4.1 Eliminates Bias
4.2 Increases Internal Validity
4.3 Allows for Generalizability
5.1 Practical Limitations
5.2 Ethical Concerns
6.1 Use a Randomization Table
6.2 Use a Random Number Generator
6.3 Use Stratified Random Assignment
7.1 What is random assignment and why is it important in psychology?
7.2 How is random assignment different from random selection?
7.3 What are some common methods of random assignment in psychology research?
7.4 Are there any limitations to random assignment in psychology research?
7.5 What are the advantages of using random assignment in psychology research?
7.6 Can random assignment be used in all types of psychology research?

What is Random Assignment in Psychology?

Random assignment in psychology refers to the method of placing participants in experimental groups through a random process to ensure unbiased distribution of characteristics.

This method is crucial in research studies as it allows for the elimination of potential biases that could skew results, leading to more accurate and generalizable findings. By randomly assigning participants, researchers can be more confident that any differences observed between groups are due to the treatment or intervention being studied rather than pre-existing individual characteristics.

For example, in a study investigating the effectiveness of a new therapy for anxiety, random assignment would involve randomly assigning participants with similar levels of anxiety to either the treatment group receiving the new therapy or the control group receiving a placebo. Variables such as age, gender, and severity of anxiety are controlled through random assignment to ensure that any differences in outcomes can be attributed to the therapy.

Why is Random Assignment Important in Psychology Experiments?

Random assignment holds paramount importance in psychology experiments as it enhances internal validity, establishes cause-and-effect relationships, and ensures accurate data analysis.

Random assignment involves the objective allocation of participants into different experimental groups without any bias or preconceived notions. This method is crucial in ensuring that researchers can confidently draw conclusions about the causal relationships being examined, rather than attributing any observed effects to other variables.

By randomly assigning participants, researchers can control for potential confounding variables and eliminate the influence of extraneous factors, thus strengthening the internal validity of the study. This process minimizes the likelihood of alternative explanations for the results, allowing for more accurate interpretations and conclusions.

In fields like clinical trials, the use of random assignment is fundamental in evaluating the effectiveness of new treatments or interventions. Test performance studies also rely on random assignment to evenly distribute factors that may impact scores, such as motivation levels or prior knowledge. In behavioral studies, random assignment ensures that participants are evenly distributed across conditions, reducing the risk of bias and increasing the generalizability of findings.

What is the Difference between Random Assignment and Random Sampling?

Random assignment and random sampling are distinct concepts in research methodology; while random assignment involves the allocation of participants to groups, random sampling pertains to the selection of a representative sample from a population.

In research design, random assignment plays a crucial role in ensuring the control and distribution of variables among different experimental groups, thereby minimizing bias and allowing researchers to establish cause-effect relationships. On the other hand, random sampling is essential for obtaining a sample that accurately represents the larger population being studied, increasing the generalizability of research findings.

For instance, in a study investigating the effects of a new medication, researchers may use random assignment to assign participants randomly to either the treatment group receiving the medication or the control group receiving a placebo. This random allocation helps in isolating the impact of the medication from other variables.

Conversely, when employing random sampling, researchers aim to select participants in a way that every individual in the population has an equal chance of being included in the study. This method ensures that the sample closely reflects the characteristics of the entire population under investigation.

How is Random Assignment Used in Psychology Research?

Random assignment is a fundamental component of psychology research, utilized to allocate participants randomly to groups in controlled experiments to investigate the impact of variables on study outcomes.

In experimental design, researchers use random assignment to ensure that participants have equal chances of being assigned to different conditions, reducing bias and increasing the validity of the study results.

This method allows researchers to confidently infer causality between variables, as any differences observed in outcomes can be attributed to the manipulation of independent variables, rather than pre-existing participant characteristics.

Clinical research often relies on random assignment to assess the efficacy of new treatments or interventions, helping to establish evidence-based practices that improve patient outcomes.

What are the Steps Involved in Random Assignment?

The steps in random assignment entail the creation of groups, selection of participants, and the assignment process itself, ensuring a randomized distribution in the experimental design.

The creation of groups involves categorizing the participants based on relevant criteria such as age, gender, or other demographics to form distinct experimental and control groups. Then, the selection of participants requires a systematic approach to avoid bias, ensuring that each individual has an equal chance of inclusion.

Following this, the assignment process involves using randomization methods like coin flipping, random number generators, or computer algorithms to determine which group each participant will be allocated to. By doing this, the randomization helps reduce the impact of confounding variables, making the results more reliable and valid.

What are the Benefits of Using Random Assignment in Psychology?

Using random assignment in psychology offers multiple benefits such as eliminating bias , increasing internal validity, and establishing causal relationships crucial for accurate data analysis in behavioral studies.

Random assignment is a method that involves every participant having an equal chance of being assigned to any condition or group within a study. By implementing this technique, researchers can ensure that potential confounding variables are evenly distributed across groups, leading to more reliable and valid results . This process is integral in psychology research as it not only strengthens the internal validity of a study but also allows researchers to confidently attribute any observed differences to the treatment being studied.

Eliminates Bias

One of the key benefits of random assignment is its ability to eliminate bias by ensuring that participants are equally distributed between the control and treatment groups, mitigating the impact of confounding variables.

Reducing bias in research is crucial as it enhances the internal validity of the study, making the results more reliable and generalizable.

Random assignment is particularly vital in experimental studies, where the goal is to determine causality.

For instance, imagine a study on the effectiveness of a new medication for hypertension. If participants with severe hypertension are all placed in the treatment group, and those with mild hypertension in the control group, the results may not accurately reflect the medication’s true impact.

Increases Internal Validity

Random assignment enhances internal validity by ensuring that any observed effects are attributed to the manipulation of the independent variable rather than external factors, strengthening the causal inference between variables.

Control and treatment groups play a crucial role in this process. The control group does not receive the treatment , serving as a baseline comparison to evaluate the impact of the independent variable. On the other hand, the treatment group is exposed to the independent variable. This distinction allows researchers to isolate the effects of the intervention accurately.

The relationship between the independent and dependent variables is key. The independent variable is manipulated by the researcher to observe its effect on the dependent variable. For instance, in a study testing a new drug’s efficacy (independent variable), the patient’s health outcomes (dependent variable) are measured.

Allows for Generalizability

Random assignment enables generalizability by creating samples that represent the broader population, increasing the validity of research findings and supporting the generalization of hypotheses to larger groups.

When researchers use random assignment, it helps to eliminate bias and ensure that participants are equally distributed between different experimental conditions. This method enhances the likelihood that the results are not skewed by pre-existing differences among participants, thus making the findings more reliable and applicable to a wider range of individuals.

By having diverse and representative samples through random assignment, researchers can draw conclusions that are more likely to be valid for the entire population, rather than just a specific subgroup. This approach also enhances the ability to make predictions and recommendations based on the study’s outcomes that can be beneficial for decision-making processes in various fields.

What are the Limitations of Random Assignment in Psychology?

Despite its advantages, random assignment in psychology experiments faces limitations such as practical constraints that may affect the implementation process and ethical considerations related to participant welfare.

One practical challenge encountered with random assignment is the logistical complexity of ensuring a truly random allocation of participants to experimental conditions. Researchers may find it difficult to maintain perfect randomization due to issues like accessibility, time constraints, and resources required. For instance, in a study aiming to investigate the effects of sleep deprivation on cognitive performance, ensuring that participants are randomly assigned to control and experimental groups might be challenging.

Ethical dilemmas arise concerning the well-being of participants. Random assignment can lead to unequal group distributions, potentially exposing some individuals to risks without corresponding benefits. For instance, assigning participants with a history of mental health issues to a placebo group in a study testing the efficacy of a new treatment can raise ethical concerns.

Addressing these challenges requires researchers to adopt measures such as stratified random assignment, where participants are grouped based on specific characteristics to ensure balanced representation across experimental conditions. By predefining strata, researchers can control for variables that may affect outcomes.

Practical Limitations

Practical limitations of random assignment include logistical challenges in participant recruitment, constraints in experimental design, and potential impacts on study outcomes due to practical considerations.

One of the major challenges researchers face is the difficulty of ensuring a truly randomized sample, especially when dealing with complex recruitment processes and limited resources for participant selection. The logistics involved in coordinating experimental procedures for each participant can be overwhelming, leading to delays in data collection and analysis.

These issues can significantly affect the internal validity of a study, as deviations from random assignment may introduce bias and confound the results. To mitigate these challenges, researchers can adopt strategies such as stratified randomization or matching to improve participant allocation and minimize the impact of logistical constraints on the study outcomes.

Ethical Concerns

Ethical concerns in random assignment revolve around participant welfare, equitable treatment in the control and treatment groups, and the ethical implications of manipulating variables that may impact individuals’ well-being.

When conducting a psychology experiment, researchers must ensure that the random assignment of participants to different groups is carried out in a fair and unbiased manner. This is crucial in maintaining the integrity of the study and upholding ethical principles.

Participant welfare is paramount, and researchers have a responsibility to safeguard the well-being of individuals involved in the research.

How Can Researchers Ensure Effective Random Assignment?

Researchers can ensure effective random assignment by utilizing tools such as randomization tables , random number generators , and stratified random assignment methods to enhance the randomness and validity of group allocations.

Randomization tables help match participants to different treatment groups based on a predefined criteria or algorithm, ensuring an unbiased assignment process. Random number generators play a crucial role in allocating participants to groups without any conscious or subconscious bias, fostering transparent and fair treatment allocations.

Implementing stratified assignments involves dividing participants into subgroups based on specific characteristics, such as age, gender, or severity of the condition, to create more homogeneous groups for more accurate results.

Best practices for maintaining the integrity of the random assignment process include double-blinding the study, ensuring proper concealment of allocation mechanisms, and conducting randomization procedures by an independent party to minimize potential biases.

Use a Randomization Table

A randomization table is a valuable tool in research that aids in the allocation of participants to different groups using a predetermined random sequence, ensuring an unbiased distribution in the random assignment process.

By utilizing a randomization table, researchers can avoid selection bias and ensure that each participant has an equal chance of being assigned to any group. This method promotes fairness and helps in achieving comparability among the groups in a study. For example, in a clinical trial testing a new medication, a randomization table can be employed to assign participants either to the treatment group receiving the medication or the control group receiving a placebo.

The benefits of using randomization tables include increased internal validity, reduced confounding variables, and the ability to demonstrate causal relationships with greater confidence. This tool enhances the reliability and replicability of research findings by minimizing systematic errors in group allocations.

Use a Random Number Generator

In research, a random number generator is employed to allocate participants randomly to groups, ensuring an unbiased distribution and enhancing the validity and reliability of study outcomes.

Random number generators play a crucial role in the scientific method by enabling researchers to achieve randomness essential for reliable experiments. They aid in minimizing selection bias, thereby contributing to the integrity of the study design. Random number generators uphold the principle of chance, fostering a fair and equal opportunity for each participant to be assigned to a specific condition. This methodological approach ensures that the treatment and control groups are comparable, leading to more accurate conclusions and interpretations.

Use Stratified Random Assignment

Stratified random assignment involves grouping participants based on specific characteristics before random assignment, allowing for the control of variables and ensuring a balanced representation within groups.

This methodology is particularly useful in research design as it helps minimize the potential biases that can arise in studies. By dividing participants into homogeneous subgroups, such as age, gender, or socio-economic status, researchers can ensure that each subgroup is appropriately represented in the study sample. For example, in a healthcare study, stratified random assignment can ensure that both younger and older age groups are equally represented, providing more comprehensive results that can be generalized to the larger population.

Frequently Asked Questions

What is random assignment and why is it important in psychology.

Random assignment is the process of randomly assigning participants to different groups in a research study. It is important in psychology because it helps to eliminate bias and ensure that the groups being compared are similar, allowing researchers to determine the true effects of a variable.

How is random assignment different from random selection?

Random assignment involves randomly assigning participants to different groups, while random selection involves randomly choosing participants from a larger population. Random assignment is done within the chosen sample, while random selection is done before the sample is chosen.

What are some common methods of random assignment in psychology research?

Some common methods of random assignment include simple random assignment, stratified random assignment, and matched random assignment. Simple random assignment involves randomly assigning participants to groups with no restrictions. Stratified random assignment involves dividing participants into subgroups and then randomly assigning participants from each subgroup to different groups. Matched random assignment involves pairing participants based on certain characteristics and then randomly assigning one of each pair to a group.

Are there any limitations to random assignment in psychology research?

Yes, there are some limitations to random assignment. For example, it may not always be feasible or ethical to randomly assign participants to different groups. Additionally, random assignment does not guarantee that the groups will be exactly equal on all characteristics, which could potentially impact the results of the study.

What are the advantages of using random assignment in psychology research?

The main advantage of using random assignment is that it helps to eliminate bias and ensure that the groups being compared are similar. This allows researchers to make more accurate conclusions about the relationship between variables and determine causality.

Can random assignment be used in all types of psychology research?

Random assignment is commonly used in experimental research, where participants are randomly assigned to different conditions. However, it may not be as useful in other types of research, such as correlational studies, where participants are not manipulated and groups cannot be randomly assigned.

Lena Nguyen, an industrial-organizational psychologist, specializes in employee engagement, leadership development, and organizational culture. Her consultancy work has helped businesses build stronger teams and create environments that promote innovation and efficiency. Lena’s articles offer a fresh perspective on managing workplace dynamics and harnessing the potential of human capital in achieving business success.

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AP Psychology Community

Random assignment

Assigning participants to experimental and control conditions by chance, thus minimizing preexisting differences between those assigned to the different groups.

Random sample

A sample that fairly represents a population because each member has an equal chance of inclusion

The difference between the highest and lowest scores in a distribution.

Rationalization

Defense mechanism that offers self-justifying explanations in place of the real, more threatening, unconscious reasons for one’s actions.

Reaction formation

Defense mechanism by which the ego unconsciously switches unacceptable impulses into their opposites. Thus, people may express feelings that are the opposite of their anxiety-arousing unconscious feelings.

A measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test.

Reciprocal determinism

The interacting influences between personality and environmental factors.

Recognitions

A measure of memory in which the person need only identify items preciously learned, as on a multiple-choice test.

A simple, automatic, inborn response to a sensory stimulus, such as the knee-jerk response.

Refractory period

A resting period after orgasm, during which a man cannot achieve another orgasm.

Defense mechanism in which an individual faces with anxiety retreated to a more infantile psychosexual stage where some psychic energy remains fixated.

Regression toward the mean

The tendency for extremes of unusual scores to fall back (regress) toward the average.

The conscious repetition of information, either to maintain it in consciousness or to encode it for storage.

In operant condition, any even that strengthens the behavior it follows.

Relative deprivation

The perception that one is worse off relative to those with whom one compares oneself.

A memory measure that asses the amount of time saved when learning material for a second time.

Reliability

The extent to which a test yields consistent results, as assessed by the consistency of scores on two halves of the test, on alternate forms of the test, or on retesting.

REM rebound

The tendency for REM sleep to increase following REM sleep deprivation (created by repeated awakening during REM sleep).

Rapid eye movement sleep, a recurring sleep stage during which vivid dreams commonly occur. Also, known as paradoxical sleep because the muscles are relaxed (Accept for minor twitched) but other body systems are active.

Replication

Repeating the essence of a research study, usually with different subjects in different situations to see whether the basic finding generalized to other participants and circumstances.

Representativeness heuristic

A rule of thumb for judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead one to ignore other relevant information.

In psychoanalytic theory, the basic defense mechanism that banishes anxiety-arousing thoughts, feelings, and memories from consciousness.

In psychoanalysis, the blocking from consciousness of anxiety-laden material.

Respondent behavior

Behavior that occurs as an automatic response to some stimulus; Skinner’s term for behavior learned through classical conditioning.

Reticular formation

A nerve network in the brainstem that plays an important role in controlling arousal.

The light-sensitive inner surface of the eye, containing the receptor rods, and cones, plus layers of neurons that begin the process of visual information.

Retinal disparity

A binocular cue for perceiving depth: The greater the disparity (difference) between the two images, the retina receives of an object, the closer the object is to the viewer.

The process of getting information out of memory storage.

Retroactive interference

The disruptive effect of new learning of the recall of old information.

Retinal receptors that detect black, white, and grey; necessary for peripheral and twilight vision, when cones do not respond.

A set of expectation (norms) about a social position, defining how those in the position ought to behave.

Rooting reflex

A baby’s tendency, when touched on the cheek, to open the mouth, and search for the nipple.

Rorschach inkblot test

The most widely used projective test, a set of 10 inkblots, designed by Hermann Rorschach; seeks to identify people’s inner feelings, by analyzing their interpretation of the blots.

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A good way to understand random sampling, random assignment, and the difference between the two is to draw a random sample of your own and carry out an example of random assignment. To complete this assignment, begin by opening a second web browser window (or printing this page), and then finish each part in the order below.

Psychology Headlines

From around the world.

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Source: Psychology News Center

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9 Chapter 9: Simple Experiments

Simple experiments.

What Is an Experiment?

As we saw earlier, an experiment is a type of study designed specifically to answer the question of whether there is a causal relationship between two variables. Do changes in an independent variable cause changes in a dependent variable? Experiments have two fundamental features. The first is that the researchers manipulate, or systematically vary, the level of the independent variable. The different levels of the independent variable are called conditions. For example, in Darley and Latané’s experiment, the independent variable was the number of witnesses that participants believed to be present. The researchers manipulated this independent variable by telling participants that there were either one, two, or five other students involved in the discussion, thereby creating three conditions. The second fundamental feature of an experiment is that the researcher controls, or minimizes the variability in, variables other than the independent and dependent variable. These other variables are called extraneous variables. Darley and Latané tested all their participants in the same room, exposed them to the same emergency situation, and so on. They also randomly assigned their participants to conditions so that the three groups would be similar to each other to begin with. Notice that although the words manipulation and control have similar meanings in everyday language, researchers make a clear distinction between them. They manipulate the independent variable by systematically changing its levels and control other variables by holding them constant.

9.1 Experiment Basics

Internal Validity

Recall that the fact that two variables are statistically related does not necessarily mean that one causes the other. “Correlation does not imply causation.” For example, if it were the case that people who exercise regularly are happier than people who do not exercise regularly, this would not necessarily mean that exercising increases people’s happiness. It could mean instead that greater happiness causes people to exercise (the directionality problem) or that something like better physical health causes people to exercise and be happier (the third-variable problem).

The purpose of an experiment, however, is to show that two variables are statistically related and to do so in a way that supports the conclusion that the independent variable caused any observed differences in the dependent variable. The basic logic is this: If the researcher creates two or more highly similar conditions and then manipulates the independent variable to produce just one difference between them, then any later difference between the conditions must have been caused by the independent variable. For example, because the only difference between Darley and Latané’s conditions was the number of students that participants believed to be involved in the discussion, this must have been responsible for differences in helping between the conditions.

An empirical study is said to be high in internal validity if the way it was conducted supports the conclusion that the independent variable caused any observed differences in the dependent variable. Thus experiments are high in internal validity because the way they are conducted—with the manipulation of the independent variable and the control of extraneous variables—provides strong support for causal conclusions.

External Validity

At the same time, the way that experiments are conducted sometimes leads to a different kind of criticism. Specifically, the need to manipulate the independent variable and control extraneous variables means that experiments are often conducted under conditions that seem artificial or unlike “real life” (Stanovich, 2010). In many psychology experiments, the participants are all college undergraduates and come to a classroom or laboratory to fill out a series of paper-and-pencil questionnaires or to perform a carefully designed computerized task. Consider, for example, an experiment in which researcher Barbara Fredrickson and her colleagues had college students come to a laboratory on campus and complete a math test while wearing a swimsuit (Fredrickson, Roberts, Noll, Quinn, & Twenge, 1998). At first, this might seem silly. When will college students ever have to complete math tests in their swimsuits outside of this experiment?

The issue we are confronting is that of external validity. An empirical study is high in external validity if the way it was conducted supports generalizing the results to people and situations beyond those actually studied. As a general rule, studies are higher in external validity when the participants and the situation studied are similar to those that the researchers want to generalize to. Imagine, for example, that a group of researchers is interested in how shoppers in large grocery stores are affected by whether breakfast cereal is packaged in yellow or purple boxes. Their study would be high in external validity if they studied the decisions of ordinary people doing their weekly shopping in a real grocery store. If the shoppers bought much more cereal in purple boxes, the researchers would be fairly confident that this would be true for other shoppers in other stores. Their study would be relatively low in external validity, however, if they studied a sample of college students in a laboratory at a selective college who merely judged the appeal of various colors presented on a computer screen. If the students judged purple to be more appealing than yellow, the researchers would not be very confident that this is relevant to grocery shoppers’ cereal-buying decisions.

We should be careful, however, not to draw the blanket conclusion that experiments are low in external validity. One reason is that experiments need not seem artificial. Consider that Darley and Latané’s experiment provided a reasonably good simulation of a real emergency situation. Or consider field experiments that are conducted entirely outside the laboratory. In one such experiment, Robert Cialdini and his colleagues studied whether hotel guests choose to reuse their towels for a second day as opposed to having them washed as a way of conserving water and energy (Cialdini, 2005). These researchers manipulated the message on a card left in a large sample of hotel rooms. One version of the message emphasized showing respect for the environment, another emphasized that the hotel would donate a portion of their savings to an environmental cause, and a third emphasized that most hotel guests choose to reuse their towels. The result was that guests who received the message that most hotel guests choose to reuse their towels reused their own towels substantially more often than guests receiving either of the other two messages. Given the way they conducted their study, it seems very likely that their result would hold true for other guests in other hotels.

A second reason not to draw the blanket conclusion that experiments are low in external validity is that they are often conducted to learn about psychological processes that are likely to operate in a variety of people and situations. Let us return to the experiment by Fredrickson and colleagues. They found that the women in their study, but not the men, performed worse on the math test when they were wearing swimsuits. They argued that this was due to women’s greater tendency to objectify themselves—to think about themselves from the perspective of an outside observer—which diverts their attention away from other tasks. They argued, furthermore, that this process of self-objectification and its effect on attention is likely to operate in a variety of women and situations—even if none of them ever finds herself taking a math test in her swimsuit.

Manipulation of the Independent Variable

Again, to manipulate an independent variable means to change its level systematically so that different groups of participants are exposed to different levels of that variable, or the same group of participants is exposed to different levels at different times. For example, to see whether expressive writing affects people’s health, a researcher might instruct some participants to write about traumatic experiences and others to write about neutral experiences. The different levels of the independent variable are referred to as conditions, and researchers often give the conditions short descriptive names to make it easy to talk and write about them. In this case, the conditions might be called the “traumatic condition” and the “neutral condition.”

Notice that the manipulation of an independent variable must involve the active intervention of the researcher. Comparing groups of people who differ on the independent variable before the study begins is not the same as manipulating that variable. For example, a researcher who compares the health of people who already keep a journal with the health of people who do not keep a journal has not manipulated this variable and therefore not conducted an experiment. This is important because groups that already differ in one way at the beginning of a study are likely to differ in other ways too. For example, people who choose to keep journals might also be more conscientious, more introverted, or less stressed than people who do not. Therefore, any observed difference between the two groups in terms of their health might have been caused by whether or not they keep a journal, or it might have been caused by any of the other differences between people who do and do not keep journals. Thus the active manipulation of the independent variable is crucial for eliminating the third-variable problem.

Of course, there are many situations in which the independent variable cannot be manipulated for practical or ethical reasons and therefore an experiment is not possible. For example, whether or not people have a significant early illness experience cannot be manipulated, making it impossible to do an experiment on the effect of early illness experiences on the development of hypochondriasis. This does not mean it is impossible to study the relationship between early illness experiences and hypochondriasis—only that it must be done using non-experimental approaches. We will discuss this in detail later in the book.

In many experiments, the independent variable is a construct that can only be manipulated indirectly. For example, a researcher might try to manipulate participants’ stress levels indirectly by telling some of them that they have five minutes to prepare a short speech that they will then have to give to an audience of other participants. In such situations, researchers often include a manipulation check in their procedure. A manipulation check is a separate measure of the construct the researcher is trying to manipulate. For example, researchers trying to manipulate participants’ stress levels might give them a paper-and-pencil stress questionnaire or take their blood pressure—perhaps right after the manipulation or at the end of the procedure—to verify that they successfully manipulated this variable.

Control of Extraneous Variables

An extraneous variable is anything that varies in the context of a study other than the independent and dependent variables. In an experiment on the effect of expressive writing on health, for example, extraneous variables would include participant variables (individual differences) such as their writing ability, their diet, and their shoe size. They would also include situation or task variables such as the time of day when participants write, whether they write by hand or on a computer, and the weather. Extraneous variables pose a problem because many of them are likely to have some effect on the dependent variable. For example, participants’ health will be affected by many things other than whether or not they engage in expressive writing. This can make it difficult to separate the effect of the independent variable from the effects of the extraneous variables, which is why it is important to control extraneous variables by holding them constant.

One way to control extraneous variables is to hold them constant. This can mean holding situation or task variables constant by testing all participants in the same location, giving them identical instructions, treating them in the same way, and so on. It can also mean holding participant variables constant. For example, many studies of language limit participants to right-handed people, who generally have their language areas isolated in their left cerebral hemispheres. Left-handed people are more likely to have their language areas isolated in their right cerebral hemispheres or distributed across both hemispheres, which can change the way they process language and thereby add noise to the data.

In principle, researchers can control extraneous variables by limiting participants to one very specific category of person, such as 20-year-old, straight, female, right-handed, sophomore psychology majors. The obvious downside to this approach is that it would lower the external validity of the study—in particular, the extent to which the results can be generalized beyond the people actually studied. For example, it might be unclear whether results obtained with a sample of younger straight women would apply to older gay men. In many situations, the advantages of a diverse sample outweigh the reduction in noise achieved by a homogeneous one.

Extraneous Variables as Confounding Variables

The second way that extraneous variables can make it difficult to detect the effect of the independent variable is by becoming confounding variables. A confounding variable is an extraneous variable that differs on average across levels of the independent variable. For example, in almost all experiments, participants’ intelligence quotients (IQs) will be an extraneous variable. But as long as there are participants with lower and higher IQs at each level of the independent variable so that the average IQ is roughly equal, then this variation is probably acceptable (and may even be desirable). What would be bad, however, would be for participants at one level of the independent variable to have substantially lower IQs on average and participants at another level to have substantially higher IQs on average. In this case, IQ would be a confounding variable.

To confound means to confuse, and this is exactly what confounding variables do. Because they differ across conditions—just like the independent variable—they provide an alternative explanation for any observed difference in the dependent variable. Consider the results of a hypothetical study in which participants in a positive mood condition scored higher on a memory task than participants in a negative mood condition. If IQ is a confounding variable—with participants in the positive mood condition having higher IQs on average than participants in the negative mood condition—then it is unclear whether it was the positive moods or the higher IQs that caused participants in the first condition to score higher. One way to avoid confounding variables is by holding extraneous variables constant. For example, one could prevent IQ from becoming a confounding variable by limiting participants only to those with IQs of exactly 100. But this approach is not always desirable for reasons we have already discussed. A second and much more general approach—random assignment to conditions—will be discussed in detail shortly.

Key Takeaways

· An experiment is a type of empirical study that features the manipulation of an independent variable, the measurement of a dependent variable, and control of extraneous variables.

· Studies are high in internal validity to the extent that the way they are conducted supports the conclusion that the independent variable caused any observed differences in the dependent variable. Experiments are generally high in internal validity because of the manipulation of the independent variable and control of extraneous variables.

· Studies are high in external validity to the extent that the result can be generalized to people and situations beyond those actually studied. Although experiments can seem “artificial”—and low in external validity—it is important to consider whether the psychological processes under study are likely to operate in other people and situations.

9.2 Experimental Design

Between-Subjects Experiments

In a between-subjects experiment, each participant is tested in only one condition. For example, a researcher with a sample of 100 college students might assign half of them to write about a traumatic event and the other half write about a neutral event. Or a researcher with a sample of 60 people with severe agoraphobia (fear of open spaces) might assign 20 of them to receive each of three different treatments for that disorder. It is essential in a between-subjects experiment that the researcher assign participants to conditions so that the different groups are, on average, highly similar to each other. Those in a trauma condition and a neutral condition, for example, should include a similar proportion of men and women, and they should have similar average intelligence quotients (IQs), similar average levels of motivation, similar average numbers of health problems, and so on. This is a matter of controlling these extraneous participant variables across conditions so that they do not become confounding variables.

Random Assignment

The primary way that researchers accomplish this kind of control of extraneous variables across conditions is called random assignment, which means using a random process to decide which participants are tested in which conditions. Do not confuse random assignment with random sampling. Random sampling is a method for selecting a sample from a population, and it is rarely used in psychological research. Random assignment is a method for assigning participants in a sample to the different conditions, and it is an important element of all experimental research in psychology and other fields too.

One problem with coin flipping and other strict procedures for random assignment is that they are likely to result in unequal sample sizes in the different conditions. Unequal sample sizes are generally not a serious problem, and you should never throw away data you have already collected to achieve equal sample sizes. However, for a fixed number of participants, it is statistically most efficient to divide them into equal-sized groups. It is standard practice, therefore, to use a kind of modified random assignment that keeps the number of participants in each group as similar as possible. One approach is block randomization. In block randomization, all the conditions occur once in the sequence before any of them is repeated. Then they all occur again before any of them is repeated again. Within each of these “blocks,” the conditions occur in a random order. Again, the sequence of conditions is usually generated before any participants are tested, and each new participant is assigned to the next condition in the sequence. Random assignment is not guaranteed to control all extraneous variables across conditions. It is always possible that just by chance, the participants in one condition might turn out to be substantially older, less tired, more motivated, or less depressed on average than the participants in another condition. However, there are some reasons that this is not a major concern. One is that random assignment works better than one might expect, especially for large samples. Another is that the inferential statistics that researchers use to decide whether a difference between groups reflects a difference in the population takes the “fallibility” of random assignment into account. Yet another reason is that even if random assignment does result in a confounding variable and therefore produces misleading results, this is likely to be detected when the experiment is replicated. The upshot is that random assignment to conditions—although not infallible in terms of controlling extraneous variables—is always considered a strength of a research design.

Treatment and Control Conditions

Between-subjects experiments are often used to determine whether a treatment works. In psychological research, a treatment is any intervention meant to change people’s behavior for the better. This includes psychotherapies and medical treatments for psychological disorders but also interventions designed to improve learning, promote conservation, reduce prejudice, and so on. To determine whether a treatment works, participants are randomly assigned to either a treatment condition, in which they receive the treatment, or a control condition, in which they do not receive the treatment. If participants in the treatment condition end up better off than participants in the control condition—for example, they are less depressed, learn faster, conserve more, express less prejudice—then the researcher can conclude that the treatment works. In research on the effectiveness of psychotherapies and medical treatments, this type of experiment is often called a randomized clinical trial.

There are different types of control conditions. In a no-treatment control condition, participants receive no treatment whatsoever. One problem with this approach, however, is the existence of placebo effects. A placebo is a simulated treatment that lacks any active ingredient or element that should make it effective, and a placebo effect is a positive effect of such a treatment. Many folk remedies that seem to work—such as eating chicken soup for a cold or placing soap under the bedsheets to stop nighttime leg cramps—are probably nothing more than placebos. Although placebo effects are not well understood, they are probably driven primarily by people’s expectations that they will improve. Having the expectation to improve can result in reduced stress, anxiety, and depression, which can alter perceptions and even improve immune system functioning (Price, Finniss, & Benedetti, 2008).

Placebo effects are interesting in their own right, but they also pose a serious problem for researchers who want to determine whether a treatment works. Fortunately, there are several solutions to this problem. One is to include a placebo control condition, in which participants receive a placebo that looks much like the treatment but lacks the active ingredient or element thought to be responsible for the treatment’s effectiveness. When participants in a treatment condition take a pill, for example, then those in a placebo control condition would take an identical-looking pill that lacks the active ingredient in the treatment (a “sugar pill”). In research on psychotherapy effectiveness, the placebo might involve going to a psychotherapist and talking in an unstructured way about one’s problems. The idea is that if participants in both the treatment and the placebo control groups expect to improve, then any improvement in the treatment group over and above that in the placebo control group must have been caused by the treatment and not by participants’ expectations.

Of course, the principle of informed consent requires that participants be told that they will be assigned to either a treatment or a placebo control condition—even though they cannot be told which until the experiment ends. In many cases the participants who had been in the control condition are then offered an opportunity to have the real treatment. An alternative approach is to use a waitlist control condition, in which participants are told that they will receive the treatment but must wait until the participants in the treatment condition have already received it. This allows researchers to compare participants who have received the treatment with participants who are not currently receiving it but who still expect to improve (eventually). A final solution to the problem of placebo effects is to leave out the control condition completely and compare any new treatment with the best available alternative treatment. For example, a new treatment for simple phobia could be compared with standard exposure therapy. Because participants in both conditions receive a treatment, their expectations about improvement should be similar. This approach also makes sense because once there is an effective treatment, the interesting question about a new treatment is not simply “Does it work?” but “Does it work better than what is already available?”

Within-Subjects Experiments

In a within-subjects experiment, each participant is tested under all conditions. Consider an experiment on the effect of a defendant’s physical attractiveness on judgments of his guilt. Again, in a between-subjects experiment, one group of participants would be shown an attractive defendant and asked to judge his guilt, and another group of participants would be shown an unattractive defendant and asked to judge his guilt. In a within-subjects experiment, however, the same group of participants would judge the guilt of both an attractive and an unattractive defendant.

Carryover Effects and Counterbalancing

The primary disadvantage of within-subjects designs is that they can result in carryover effects. A carryover effect is an effect of being tested in one condition on participants’ behavior in later conditions. One type of carryover effect is a practice effect, where participants perform a task better in later conditions because they have had a chance to practice it. Another type is a fatigue effect, where participants perform a task worse in later conditions because they become tired or bored. Being tested in one condition can also change how participants perceive stimuli or interpret their task in later conditions. This is called a context effect. For example, an average-looking defendant might be judged more harshly when participants have just judged an attractive defendant than when they have just judged an unattractive defendant. Within-subjects experiments also make it easier for participants to guess the hypothesis. For example, a participant who is asked to judge the guilt of an attractive defendant and then is asked to judge the guilt of an unattractive defendant is likely to guess that the hypothesis is that defendant attractiveness affects judgments of guilt. This could lead the participant to judge the unattractive defendant more harshly because he thinks this is what he is expected to do. Or it could make participants judge the two defendants similarly in an effort to be “fair.”

There is a solution to the problem of order effects, however, that can be used in many situations. It is counterbalancing, which means testing different participants in different orders. For example, some participants would be tested in the attractive defendant condition followed by the unattractive defendant condition, and others would be tested in the unattractive condition followed by the attractive condition. With three conditions, there would be six different orders (ABC, ACB, BAC, BCA, CAB, and CBA), so some participants would be tested in each of the six orders. With counterbalancing, participants are assigned to orders randomly, using the techniques we have already discussed. Thus random assignment plays an important role in within-subjects designs just as in between-subjects designs. Here, instead of randomly assigning to conditions, they are randomly assigned to different orders of conditions. In fact, it can safely be said that if a study does not involve random assignment in one form or another, it is not an experiment.

Simultaneous Within-Subjects Designs

Between-Subjects or Within-Subjects?

· Experiments can be conducted using either between-subjects or within-subjects designs. Deciding which to use in a particular situation requires careful consideration of the pros and cons of each approach.

· Random assignment to conditions in between-subjects experiments or to orders of conditions in within-subjects experiments is a fundamental element of experimental research. Its purpose is to control extraneous variables so that they do not become confounding variables.

· Experimental research on the effectiveness of a treatment requires both a treatment condition and a control condition, which can be a no-treatment control condition, a placebo control condition, or a waitlist control condition. Experimental treatments can also be compared with the best available alternative.

9.3 Conducting Experiments

The information presented so far in this chapter is enough to design a basic experiment. When it comes time to conduct that experiment, however, several additional practical issues arise. In this section, we consider some of these issues and how to deal with them. Much of this information applies to non-experimental studies as well as experimental ones.

Recruiting Participants

Of course, you should be thinking about how you will obtain your participants from the beginning of any research project. Unless you have access to people with schizophrenia or incarcerated juvenile offenders, for example, then there is no point designing a study that focuses on these populations. But even if you plan to use a convenience sample, you will have to recruit participants for your study.

There are several approaches to recruiting participants. One is to use participants from a formal subject pool—an established group of people who have agreed to be contacted about participating in research studies. For example, at many colleges and universities, there is a subject pool consisting of students enrolled in introductory psychology courses who must participate in a certain number of studies to meet a course requirement. Researchers post descriptions of their studies and students sign up to participate, usually via an online system. Participants who are not in subject pools can also be recruited by posting or publishing advertisements or making personal appeals to groups that represent the population of interest. For example, a researcher interested in studying older adults could arrange to speak at a meeting of the residents at a retirement community to explain the study and ask for volunteers.

The Volunteer Subject

Even if the participants in a study receive compensation in the form of course credit, a small amount of money, or a chance at being treated for a psychological problem, they are still essentially volunteers. This is worth considering because people who volunteer to participate in psychological research have been shown to differ in predictable ways from those who do not volunteer. Specifically, there is good evidence that on average, volunteers have the following characteristics compared with non-volunteers (Rosenthal Rosnow, 1976):

· They are more interested in the topic of the research.

· They are more educated.

· They have a greater need for approval.

· They have higher intelligence quotients (IQs).

· They are more sociable.

· They are higher in social class.

This can be an issue of external validity if there is reason to believe that participants with these characteristics are likely to behave differently than the general population. For example, in testing different methods of persuading people, a rational argument might work better on volunteers than it does on the general population because of their generally higher educational level and IQ.

In many field experiments, the task is not recruiting participants but selecting them. For example, researchers Nicolas Guéguen and Marie-Agnès de Gail conducted a field experiment on the effect of being smiled at on helping, in which the participants were shoppers at a supermarket. A confederate walking down a stairway gazed directly at a shopper walking up the stairway and either smiled or did not smile. Shortly afterward, the shopper encountered another confederate, who dropped some computer diskettes on the ground. The dependent variable was whether or not the shopper stopped to help pick up the diskettes (Guéguen & de Gail, 2003). Notice that these participants were not “recruited,” but the researchers still had to select them from among all the shoppers taking the stairs that day. It is extremely important that this kind of selection be done according to a well-defined set of rules that is established before the data collection begins and can be explained clearly afterward. In this case, with each trip down the stairs, the confederate was instructed to gaze at the first person he encountered who appeared to be between the ages of 20 and 50. Only if the person gazed back did he or she become a participant in the study. The point of having a well-defined selection rule is to avoid bias in the selection of participants. For example, if the confederate was free to choose which shoppers he would gaze at, he might choose friendly-looking shoppers when he was set to smile and unfriendly-looking ones when he was not set to smile. As we will see shortly, such biases can be entirely unintentional.

Standardizing the Procedure

It is surprisingly easy to introduce extraneous variables during the procedure. For example, the same experimenter might give clear instructions to one participant but vague instructions to another. Or one experimenter might greet participants warmly while another barely makes eye contact with them. To the extent that such variables affect participants’ behaviour, they add noise to the data and make the effect of the independent variable more difficult to detect. If they vary across conditions, they become confounding variables and provide alternative explanations for the results. For example, if participants in a treatment group are tested by a warm and friendly experimenter and participants in a control group are tested by a cold and unfriendly one, then what appears to be an effect of the treatment might actually be an effect of experimenter demeanour.

Experimenter Expectancy Effects

It is well known that whether research participants are male or female can affect the results of a study. But what about whether the experimenter is male or female? There is plenty of evidence that this matters too. Male and female experimenters have slightly different ways of interacting with their participants, and of course participants also respond differently to male and female experimenters (Rosenthal, 1976). For example, in a recent study on pain perception, participants immersed their hands in icy water for as long as they could (Ibolya, Brake, & Voss, 2004). Male participants tolerated the pain longer when the experimenter was a woman, and female participants tolerated it longer when the experimenter was a man.

Researcher Robert Rosenthal has spent much of his career showing that this kind of unintended variation in the procedure does, in fact, affect participants’ behaviour. Furthermore, one important source of such variation is the experimenter’s expectations about how participants “should” behave in the experiment. This is referred to as an experimenter expectancy effect (Rosenthal, 1976). For example, if an experimenter expects participants in a treatment group to perform better on a task than participants in a control group, then he or she might unintentionally give the treatment group participants clearer instructions or more encouragement or allow them more time to complete the task. In a striking example, Rosenthal and Kermit Fode had several students in a laboratory course in psychology train rats to run through a maze. Although the rats were genetically similar, some of the students were told that they were working with “maze-bright” rats that had been bred to be good learners, and other students were told that they were working with “maze-dull” rats that had been bred to be poor learners. Sure enough, over five days of training, the “maze-bright” rats made more correct responses, made the correct response more quickly, and improved more steadily than the “maze-dull” rats (Rosenthal & Fode, 1963). Clearly it had to have been the students’ expectations about how the rats would perform that made the difference. But how? Some clues come from data gathered at the end of the study, which showed that students who expected their rats to learn quickly felt more positively about their animals and reported behaving toward them in a more friendly manner (e.g., handling them more).

The way to minimize unintended variation in the procedure is to standardize it as much as possible so that it is carried out in the same way for all participants regardless of the condition they are in. Here are several ways to do this:

· Create a written protocol that specifies everything that the experimenters are to do and say from the time they greet participants to the time they dismiss them.

· Create standard instructions that participants read themselves or that are read to them word for word by the experimenter.

· Automate the rest of the procedure as much as possible by using software packages for this purpose or even simple computer slide shows.

· Anticipate participants’ questions and either raise and answer them in the instructions or develop standard answers for them.

· Train multiple experimenters on the protocol together and have them practice on each other.

· Be sure that each experimenter tests participants in all conditions.

Another good practice is to arrange for the experimenters to be “blind” to the research question or to the condition that each participant is tested in. The idea is to minimize experimenter expectancy effects by minimizing the experimenters’ expectations. For example, in a drug study in which each participant receives the drug or a placebo, it is often the case that neither the participants nor the experimenter who interacts with the participants know which condition he or she has been assigned to. Because both the participants and the experimenters are blind to the condition, this is referred to as a double-blind study. (A single-blind study is one in which the participant, but not the experimenter, is blind to the condition.) Of course, there are many times this is not possible. For example, if you are both the investigator and the only experimenter, it is not possible for you to remain blind to the research question. Also, in many studies the experimenter must know the condition because he or she must carry out the procedure in a different way in the different conditions.

Record Keeping

It is essential to keep good records when you conduct an experiment. As discussed earlier, it is typical for experimenters to generate a written sequence of conditions before the study begins and then to test each new participant in the next condition in the sequence. As you test them, it is a good idea to add to this list basic demographic information; the date, time, and place of testing; and the name of the experimenter who did the testing. It is also a good idea to have a place for the experimenter to write down comments about unusual occurrences (e.g., a confused or uncooperative participant) or questions that come up. This kind of information can be useful later if you decide to analyze sex differences or effects of different experimenters, or if a question arises about a particular participant or testing session.

It can also be useful to assign an identification number to each participant as you test them. Simply numbering them consecutively beginning with 1 is usually sufficient. This number can then also be written on any response sheets or questionnaires that participants generate, making it easier to keep them together.

Pilot Testing

It is always a good idea to conduct a pilot test of your experiment. A pilot test is a small-scale study conducted to make sure that a new procedure works as planned. In a pilot test, you can recruit participants formally (e.g., from an established participant pool) or you can recruit them informally from among family, friends, classmates, and so on. The number of participants can be small, but it should be enough to give you confidence that your procedure works as planned. There are several important questions that you can answer by conducting a pilot test:

· Do participants understand the instructions?

· What kind of misunderstandings do participants have, what kind of mistakes do they make, and what kind of questions do they ask?

· Do participants become bored or frustrated?

· Is an indirect manipulation effective? (You will need to include a manipulation check.)

· Can participants guess the research question or hypothesis?

· How long does the procedure take?

· Are computer programs or other automated procedures working properly?

· Are data being recorded correctly?

Of course, to answer some of these questions you will need to observe participants carefully during the procedure and talk with them about it afterward. Participants are often hesitant to criticize a study in front of the researcher, so be sure they understand that this is a pilot test and you are genuinely interested in feedback that will help you improve the procedure. If the procedure works as planned, then you can proceed with the actual study. If there are problems to be solved, you can solve them, pilot test the new procedure, and continue with this process until you are ready to proceed.

· There are several effective methods you can use to recruit research participants for your experiment, including through formal subject pools, advertisements, and personal appeals. Field experiments require well-defined participant selection procedures.

· It is important to standardize experimental procedures to minimize extraneous variables, including experimenter expectancy effects.

· It is important to conduct one or more small-scale pilot tests of an experiment to be sure that the procedure works as planned.

References from Chapter 9

Birnbaum, M. H. (1999). How to show that 9 221: Collect judgments in a between-subjects design. Psychological Methods, 4, 243–249.

Cialdini, R. (2005, April). Don’t throw in the towel: Use social influence research. APS Observer. Retrieved from http://www.psychologicalscience.org/observer/getArticle.cfm?id=1762 .

Fredrickson, B. L., Roberts, T.-A., Noll, S. M., Quinn, D. M., & Twenge, J. M. (1998). The swimsuit becomes you: Sex differences in self-objectification, restrained eating, and math performance. Journal of Personality and Social Psychology, 75, 269–284.

Guéguen, N., & de Gail, Marie-Agnès. (2003). The effect of smiling on helping behavior: Smiling and good Samaritan behavior. Communication Reports, 16, 133–140.

Ibolya, K., Brake, A., & Voss, U. (2004). The effect of experimenter characteristics on pain reports in women and men. Pain, 112, 142–147.

Moseley, J. B., O’Malley, K., Petersen, N. J., Menke, T. J., Brody, B. A., Kuykendall, D. H., … & Wray, N. P. (2002). A controlled trial of arthroscopic surgery for osteoarthritis of the knee. The New England Journal of Medicine, 347, 81–88.

Price, D. D., Finniss, D. G., & Benedetti, F. (2008). A comprehensive review of the placebo effect: Recent advances and current thought. Annual Review of Psychology, 59, 565–590.

Rosenthal, R. (1976). Experimenter effects in behavioral research (enlarged ed.). New York, NY: Wiley.

Rosenthal, R., & Fode, K. (1963). The effect of experimenter bias on performance of the albino rat. Behavioral Science, 8, 183-189.

Rosenthal, R., & Rosnow, R. L. (1976). The volunteer subject. New York, NY: Wiley.

Shapiro, A. K., & Shapiro, E. (1999). The powerful placebo: From ancient priest to modern physician. Baltimore, MD: Johns Hopkins University Press.

Stanovich, K. E. (2010). How to think straight about psychology (9th ed.). Boston, MA: Allyn Bacon.

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Confounding Variables in Psychology: Definition & Examples

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BA (Hons) Psychology, Princeton University

Julia Simkus is a graduate of Princeton University with a Bachelor of Arts in Psychology. She is currently studying for a Master's Degree in Counseling for Mental Health and Wellness in September 2023. Julia's research has been published in peer reviewed journals.

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A confounding variable is an unmeasured third variable that influences, or “confounds,” the relationship between an independent and a dependent variable by suggesting the presence of a spurious correlation.

Confounding Variables in Research

Due to the presence of confounding variables in research, we should never assume that a correlation between two variables implies causation.

When an extraneous variable has not been properly controlled and interferes with the dependent variable (i.e., results), it is called a confounding variable.

For example, if there is an association between an independent variable (IV) and a dependent variable (DV), but that association is due to the fact that the two variables are both affected by a third variable (C). The association between IV and DV is extraneous.

Variable C would be considered the confounding variable in this example. We would say that the IV and DV are confounded by C whenever C causally influences both the IV and the DV.

In order to accurately estimate the effect of the IV on the DV, the researcher must reduce the effects of C.

If you identify a causal relationship between the independent variable and the dependent variable, that relationship might not actually exist because it could be affected by the presence of a confounding variable.

Even if the cause-and-effect relationship does exist, the confounding variable still might overestimate or underestimate the impact of the independent variable on the dependent variable.

Reducing Confounding Variables

It is important to identify all possible confounding variables and consider their impact of them on your research design in order to ensure the internal validity of your results.

Here are some techniques to reduce the effects of these confounding variables:

Random allocation : randomization will help eliminate the impact of confounding variables. You can randomly assign half of your subjects to a treatment group and the other half to a control group. This will ensure that confounders have the same effect on both groups, so they cannot correlate with your independent variable.
Control variables : This involves restricting the treatment group only to include subjects with the same potential for confounding factors. For example, you can restrict your subject pool by age, sex, demographic, level of education, or weight (etc.) to ensure that these variables are the same among all subjects and thus cannot confound the cause-and-effect relationship at hand.
Within-subjects design : In a within-subjects design, all participants participate in every condition.
Case-control studies : Case-control studies assign confounders to both groups (the experimental group and the control group) equally.

Suppose we wanted to measure the effects of caloric intake (IV) on weight (DV). We would have to try to ensure that confounding variables did not affect the results. These variables could include the following:

Metabolic rate : If you have a faster metabolism, you tend to burn calories more quickly.
Age : Age can affect weight gain differently, as younger individuals tend to burn calories quicker than older individuals.
Physical Activity : Those who exercise or are more active will burn more calories and could weigh less, even if they consume more.
Height : Taller individuals tend to need to consume more calories in order to gain weight.
Sex : Men and women have different caloric needs to maintain a certain weight.

Frequently asked questions

1. what is a confounding variable in psychology.

A confounding variable in psychology is an extraneous factor that interferes with the relationship between an experiment’s independent and dependent variables . It’s not the variable of interest but can influence the outcome, leading to inaccurate conclusions about the relationship being studied.

For instance, if studying the impact of studying time on test scores, a confounding variable might be a student’s inherent aptitude or previous knowledge.

2. What is the difference between an extraneous variable and a confounding variable?

A confounding variable is a type of extraneous variable . Confounding variables affect both the independent and dependent variables. They influence the dependent variable directly and either correlate with or causally affect the independent variable.

An extraneous variable is any variable that you are not investigating that can influence the dependent variable.

3. What is Confounding Bias?

Confounding bias is a bias that is the result of having confounding variables in your study design. If the observed association overestimates the effect of the independent variable on the dependent variable, this is known as a positive confounding bias.

If the observed association underestimates the effect of the independent variable on the dependent variable, this is known as a negative confounding bias.

Glen, Stephanie. Confounding Variable: Simple Definition and Example. Retrieved from StatisticsHowTo.com: Elementary Statistics for the rest of us! https://www.statisticshowto.com/experimental-design/confounding-variable/

Thomas, L. (2021). Understanding confounding variables. Scribbr. Retrieved from https://www.scribbr.com/methodology/confounding-variables/

University of Michigan. (n.d.). Confounding Variables. ICPSR. Retrieved from https://www.icpsr.umich.edu/web/pages/instructors/setups2012/exercises/notes/confounding-variable.html

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The random allocation process: two things you need to know

Joseph dettori.

Spectrum Research, Inc. Tacoma, WA, USA

“The generation of random numbers is too important to be left to chance.” —Robert R Coveyou

The randomized controlled trial (RCT) has become the standard by which studies of therapy are judged. The key to the RCT lies in the random allocation process. When done correctly in a large enough sample, random allocation is an effective measure in reducing bias. In this article we describe the random allocation process.

What makes up the random allocation process?

The random allocation process consists of two steps:

generating an unpredictable random sequence,
implementing the sequence in a way that conceals the treatments until patients have been formally assigned to their groups.

What are acceptable ways of generating a random sequence?

Simple random allocation is the easiest and most basic approach that provides unpredictability of treatment assignment. In simple random allocation, treatment assignment is made by chance without regard to prior allocation (that is, it bears no relation to past allocations and it is not discoverable ahead of time).

Good methods of generating a random allocation sequence include using a random-numbers table or a computer software program that generates the random sequence. There are manual methods of achieving random allocation such as tossing a coin, drawing lots or throwing dice. However, these manual methods in practice often become nonrandom, are difficult to implement and do not leave an audit trail. Therefore, they are not generally recommended. Procedures to avoid completely include using hospital chart numbers, alternating patients sequentially or assigning by date of birth.

Because simple random allocation has no relationship with prior assignment, unequal group sizes can happen by chance, especially in small sample sizes. To illustrate this point, 20 different random allocation sequences were generated for two treatments that had a total sample size of 20 patients. Here are the results of the number of patients randomly assigned to each of two treatment groups (A or B) ( Table 1 ):

#1	#2	#3	#4	#5	#6	#7	#8	#9	#10	#11	#12	#13	#14	#15	#16	#17	#18	#19	#20
13	10	10	12	4	9	9	12	13	11	10	12	13	8	10	11	10	7	6	6
7	10	10	8	16	11	11	8	7	9	10	8	7	12	10	9	10	13	14	14
6	0	0	4	12	2	2	4	6	2	0	4	6	4	0	2	0	6	8	8

As you can see, an imbalance of six patients or more between groups occurred seven times (35% of the time). In trial number five, the difference was twelve! However, this concern about group imbalance diminishes as the sample size gets bigger. In general for a two-arm trial, the probability of a significant imbalance is negligible with a sample size of 200 or more 1 . Alternatively, there are procedures other than simple random allocation that can be used to ensure balanced group sizes, such as blocking, the random allocation rule, and replacement randomization 1 .

What is allocation concealment?

Allocation concealment is the technique of ensuring that implementation of the random allocation sequence occurs without knowledge of which patient will receive which treatment, as knowledge of the next assignment could influence whether a patient is included or excluded based on perceived prognosis.

For example, suppose that a spine surgeon has been working on a new kind of bone substitute that from a series of patients has shown great promise. The surgeon believes using this new substitute is better than the current method and wants to demonstrate this advantage in a randomized controlled trial. Let’s also assume the random sequence has been generated, the new bone substitute is the next treatment to be given, and the surgeon knows that this treatment is next on the list. The next patient seen by the surgeon has comorbidities that make the surgeon believe that this patient is risky of achieving success with any treatment even though the patient meets the inclusion/exclusion criteria for the study. In this scenario one might easily subconsciously justify not enrolling the patient. Perhaps the patient hesitates briefly when the study is mentioned and the surgeon suggests that the patient sleep on the idea of participating. Maybe the surgeon decides to get more tests before offering enrollment. The number of different subtle possibilities to exclude this patient is only limited by one’s imagination.

What is the result when concealment is not ensured?

One can expect a biased estimate of the treatment effect, and is in some cases as much as 40% or larger 2 .

What are acceptable ways to ensure concealment?

The following are considered adequate approaches to concealed allocation:

Central randomization. In this technique the individual recruiting the patient contacts a central methods center by phone or secure computer after the patient is enrolled.
Sequentially numbered, opaque, sealed envelopes. This method is generally considered acceptable, but may be susceptible to manipulation 3 . If investigators use envelopes, it is suggested that the envelopes receive numbers in advance, and are opened sequentially, only after the participant’s name is written on the appropriate envelope. In addition, the use of pressure sensitive paper inside the envelope should be used to transfer information to the assigned allocation. This can then serve as a valuable audit trail 4 .

Did the random allocation work?

Researchers should always present the distributions of baseline characteristics by treatment group in a table (often the first table). This allows the reader to compare the groups at baseline on the distribution of important prognostic characteristics and allows surgeons to infer results to specific populations 5 . The reader should look for the magnitude of the differences between groups (if any are present) to see if those differences should be accounted for in the analysis.

The use of P -values to determine if differences in baseline characteristics are important is not appropriate in randomized trials 4 , 6 . Remember, the P -value is not a measure of the size of the effect, but is the probability that any differences are due to chance. In a trial with proper randomly generated and concealed allocation any differences at baseline are due to chance.

Conclusions

generating the random sequence,
implementing the sequence in a way that it is concealed.
One should consider using a random numbers table or computer program to generate the random allocation sequence.
To minimize the effect of bias, the random allocation sequence should remain concealed from those enrolling patients into the study.

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Random Assignment in Psychology: Definition & Examples
Random selection (also called probability sampling or random sampling) is a way of randomly selecting members of a population to be included in your study. On the other hand, random assignment is a way of sorting the sample participants into control and treatment groups. Random selection ensures that everyone in the population has an equal ...
The Definition of Random Assignment In Psychology
The Definition of Random Assignment According to Psychology. Random assignment refers to the use of chance procedures in psychology experiments to ensure that each participant has the same opportunity to be assigned to any given group in a study to eliminate any potential bias in the experiment at the outset. Participants are randomly assigned ...
Random Assignment in Psychology (Definition + 40 Examples)
Random Assignment is a process used in research where each participant has an equal chance of being placed in any group within the study. This technique is essential in experiments as it helps to eliminate biases, ensuring that the different groups being compared are similar in all important aspects.
What Is Random Assignment in Psychology?
Random assignment in psychology involves each participant having an equal chance of being chosen for any of the groups, including the control and experimental groups. It helps control for potential confounding variables, reducing the likelihood of pre-existing differences between groups. This method enhances the internal validity of experiments ...
Random Assignment in Experiments
Random sampling (also called probability sampling or random selection) is a way of selecting members of a population to be included in your study. In contrast, random assignment is a way of sorting the sample participants into control and experimental groups. While random sampling is used in many types of studies, random assignment is only used ...
Random Assignment in Psychology (Intro for Students)
If there are two conditions in an experiment, then the simplest way to implement random assignment is to flip a coin for each participant. Heads means being assigned to the treatment and tails means being assigned to the control (or vice versa). 3. Rolling a die. Rolling a single die is another way to randomly assign participants.
Random Assignment in Psychology
Random assignment is complex in theory but can be simple in practice. If there are only two groups, as in the headache medicine example, a coin toss can be used to assign participants to the ...
Randomized Control Trial (RCT)
A randomized control trial (RCT) is a type of study design that involves randomly assigning participants to either an experimental group or a control group to measure the effectiveness of an intervention or treatment. Randomized Controlled Trials (RCTs) are considered the "gold standard" in medical and health research due to their rigorous ...
6.2 Experimental Design
Random assignment is a method for assigning participants in a sample to the different conditions, and it is an important element of all experimental research in psychology and other fields too. In its strictest sense, random assignment should meet two criteria. One is that each participant has an equal chance of being assigned to each condition ...
Random assignment
Random assignment or random placement is an experimental technique for assigning human participants or animal subjects to different groups in an experiment (e.g., a treatment group versus a control group) using randomization, such as by a chance procedure (e.g., flipping a coin) or a random number generator. This ensures that each participant or subject has an equal chance of being placed in ...
Random Assignment: Psychology Definition, History & Examples
Random assignment is a foundational concept in experimental psychology, serving as a core methodological strategy to ensure the validity of research findings. By randomly allocating participants to different groups, researchers aim to control for extraneous variables, thereby enhancing the internal validity of their studies. Historically, this technique has its roots in the field's evolution ...
5.2 Experimental Design
Random assignment is a method for assigning participants in a sample to the different conditions, and it is an important element of all experimental research in psychology and other fields too. In its strictest sense, random assignment should meet two criteria. One is that each participant has an equal chance of being assigned to each condition ...
Unraveling the Mystery of Random Assignment in Psychology
Random assignment is a fundamental component of psychology research, utilized to allocate participants randomly to groups in controlled experiments to investigate the impact of variables on study outcomes. In experimental design, researchers use random assignment to ensure that participants have equal chances of being assigned to different ...
Random Assignment in Psychology
Short Summary In psychology experiments, psychologists use random assignment to assign subjects to groups. Using random methods, subjects are assigned to either an experimental group, which will ...
Random assignment
R. Random assignment. Assigning participants to experimental and control conditions by chance, thus minimizing preexisting differences between those assigned to the different groups. Random sample. A sample that fairly represents a population because each member has an equal chance of inclusion. Range. The difference between the highest and ...
What Is Simple Random Sampling?
Limitations. Other techniques. Simple random sampling is a technique in which each member of a population has an equal chance of being chosen through an unbiased selection method. Each subject in the sample is given a number, and then the sample is chosen randomly. This method is considered "simple" because it's straightforward and ...
APA Dictionary of Psychology
random assignment. in experimental design, the assignment of participants or units to the different conditions of an experiment entirely at random, so that each unit or participant has an equal likelihood of being assigned to any particular condition. In clinical trials, this decreases the confounding of the treatment factor with other factors ...
Random Assignment Assignment
A good way to understand random sampling, random assignment, and the difference between the two is to draw a random sample of your own and carry out an example of random assignment. To complete this assignment, begin by opening a second web browser window (or printing this page), and then finish each part in the order below.
PDF Random assignment: It's all in the cards
2. Explain HOW you (the researcher) will conduct random assignment. 3. Argue WHY you (the researcher) will conduct random assignment. In your answer, be sure to discuss at least one confounding variable that is equally distributed between the control and experimental groups. Underline the confounding variable.
Random Assignment definition
Random Assignment. Random assignment of participants to experimental conditions is a commonly used experimental technique to help ensure that the treatment group and the control group are the same before treatment. For example, let us assume that we're curious to know the effects of eating an apple a day on your health (measured by blood pressure).
Chapter 9: Simple Experiments
A second and much more general approach—random assignment to conditions—will be discussed in detail shortly. Key Takeaways. · An experiment is a type of empirical study that features the manipulation of an independent variable, the measurement of a dependent variable, and control of extraneous variables.
Confounding Variables in Psychology: Definition & Examples
A confounding variable in psychology is an extraneous factor that interferes with the relationship between an experiment's independent and dependent variables. It's not the variable of interest but can influence the outcome, leading to inaccurate conclusions about the relationship being studied. For instance, if studying the impact of ...
The random allocation process: two things you need to know
Simple random allocation is the easiest and most basic approach that provides unpredictability of treatment assignment. In simple random allocation, treatment assignment is made by chance without regard to prior allocation (that is, it bears no relation to past allocations and it is not discoverable ahead of time). ...

The Definition of Random Assignment According to Psychology

Random Assignment In Research

Random Selection

Example of Random Assignment

A Word From Verywell

Random Assignment in Psychology (Definition + 40 Examples)

History of Random Assignment

Early Studies Utilizing Random Assignment

Evolution of the Methodology

Principles of Random Assignment

Basic Principles of Random Assignment

Theoretical Foundation

Differentiating Random Assignment from Random Selection

Methodology of Random Assignment

Tools and Techniques Used

Ethical Considerations

Conclusion of Methodology

Benefits of Random Assignment in Psychological Research

Facilitating Causal Inferences

Ensuring Internal Validity

Enhancing Generalizability

Limitations of Random Assignment

Ethical Dilemmas

Generalizability Concerns

Practical and Real-World Limitations

Response to Critiques

Real-World Applications and Examples

Real-world Impact of Random Assignment

Health and Medicine

Workplace and Organizational Behavior

Environmental and Social Changes

Technology and Human Interaction

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What Is Random Assignment in Psychology?

How to Use Random Assignment

How Does Random Assignment Work?

Random Assignment vs. Random Selection

Examples of Random Assignment

Forming a Hypothesis

Obtaining Participants

Randomly Assign Participants to Groups

Conduct the Experiment

Collect and Analyze Data

Why Is Random Assignment Important in Psychology Research?

Key Points to Remember About Random Assignment

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Random Assignment in Experiments | Introduction & Examples

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Random assignment in block designs

When comparing different groups

When it’s not ethically permissible

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Pritha Bhandari

Random Assignment in Psychology (Intro for Students)

Why Researchers Use Random Assignment

Fact File: Experiments 101

Methods of Random Assignment

1. Random number generator

2. Flipping a coin

3. Rolling a die

4. Condition names in a hat

Potential Confounding Effects

Limitations of the Random Assignment Procedure

Applications of Random Assignment

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6.2 Experimental Design

Between-Subjects Experiments

Random Assignment

Treatment and Control Conditions

The Powerful Placebo

Within-Subjects Experiments

Carryover Effects and Counterbalancing