storytelling examples for websites

Slider Revolution

More than just a WordPress slider

Impressive Websites That Tell A Story (51 Examples)

Websites that tell a story are more engaging and help to boost the success of a brand's digital marketing campaigns..

Imagine landing on a webpage and being swept into a narrative world where every scroll uncovers a piece of a gripping tale. Stories breathe life into pixels and code, transforming  websites  from mere information hubs to memorable journeys. As a weaver of digital realms, I understand the gravity of storytelling in web design—the silent pull that keeps a visitor anchored, scroll after scroll.

We’re venturing into realms where  narrative web design  and  story-driven content  aren’t just garnishes; they’re the main course.  Interactive storytelling  isn’t a buzz-term; it’s our map for the expedition ahead.

You’re here because your curiosity piques. You yearn to grasp how tales spun across web pages can ensnare readers.

By journey’s end, you’ll uncover  examples of websites that tell a story  so enthralling, you’ll remember them long after clicking away.

Prepare for an exposé of  immersive web experiences , where  multimedia storytelling  marries technology, creating unforgettable online odysseys.

Appealing Visual Storytelling Websites

Storytelling website template.

Tailored specifically for authors, bloggers, and content creators, the “Storytelling Website Template” revolutionizes the art of storytelling by effortlessly blending text, images, videos, and animations, crafting a captivating and vibrant voyage through your narratives.

Empowered by our user-friendly and adaptable framework, you possess the ability to unleash your creativity and captivate your audience, captivating them with each captivating story.

Pierre Herme Nicolas Buffe

Rightly first on this list, this website features immersive illustrations and compelling animations. It’s easy to get lost in the story as you explore the novel’s fantastical world.

This example features background music which causes the reader to feel what they read, making the novel more realistic.

This is a game graphic novel website. Users experience the dangerous escape, with heroes from the Vietnam War, as they read the novel.

Opportunities for Our Avatars

This interactive website features chapter two of L’Atelier’s, “Social Mobility in the Digital Age.”

The life of Van Gogh

A long read about the work and life of Van Gogh.

Shanghai Old Town Vol.1

This site has a long landing page for promoting the ‘Shanghai Old Town’ book with unique storytelling and huge imagery.

Design visually attractive and high-performing websites without writing a line of code

WoW your clients by creating innovative and response-boosting websites fast with no coding experience. Slider Revolution makes it possible for you to have a rush of clients coming to you for trendy website designs.

Junko’s Story

This one-page editorial revisits life as it was right after the atomic bomb hit Hiroshima in World War II.

This site demonstrates good attention to detail, e.g. the information hotspots with subtle textures.

This Side of Rice

Here’s a special one-pager from Jenny Zhang.  This storytelling website pays homage to the Chinese food she grew up with.

This horizontal scrolling website oozes elegance and passion. It features lovely illustrations and scattered text that reads like a traditional storybook.

The Depths She’ll Reach

This immersive multimedia website tells an amazing and inspiring story. It is Alenka Artnik’s story of obscurity, mental health struggles, and success as one of the world’s most elite athletes.

James Bond 007 Cars Evolution

Are you a James Bond movie fan? Here’s a simple website that transports you through time to see the evolution of the cars that were used by Bond in the movies.

Inception Explained

Here’s a website that explains the movie ‘Inception’. This immersive movie plot is explained using easy-to-read text and illustrations that take us through each dream level.

Event Websites That Tell a Story

This is a good example of an event website that tells a visual story. It avoids fixed scrolling animations or other restrictive animations.

This makes the site’s layout simple so that the target audience can easily absorb all the information.

Storytelling Web Design For Wedding and Engagement S ites

Jess and russ.

This website has a main timeline that is useful to the reader for staying on track with the dates of each part of their journey.

Appealing Visual Storytelling Websites for Fashion

Borgo veneto.

This fashion studio storytelling website uses striking transition and hovering effects.

Visitors are engaged by the linear navigation on the left side of the screen which lets them read the studio’s stories and check its projects.

The visual storytelling, in this example, helps users choose whether this brand is the perfect fit for them.

Storytelling Website Design for Environmental and Socio-Economic Issues

Slavery footprint.

This website focuses on a topic that many do not know about or might choose to ignore, modern slavery.

Visual storytelling is used to help raise awareness of this issue.

Every Last Drop

This website promotes the wise use of the earth’s water resources. The site combines engaging animations with life facts that tell a story about daily water consumption.

Animals Australia

Abattoirs, chicken farms, and export ships often treat animals as objects. With this new engaging website, ‘Animals Australia’ can do more to lobby for change.

SABAR – The Malta Protests

This storytelling website is an archive of memories of the Malta protests of November 2019 through January 2020.

Plastic Air

Giorgia Lupi, Talia Cotton, and Phil Cox collaborated with Google Arts and Culture to tell this story.

Airborne microplastics are no joke, but the whole experience on the site is interactive and engaging.

IsOurEconomyFair.org

This example was built by ‘Take On Wall Street’. This is a coalition of more than 50 groups hosted by ‘Americans for Financial Reform.’

The members of this organization have the shared goal of creating a financial system that benefits everyone.

Cultural Solutions

This is an excellent storytelling website that tackles cultural solutions innovatively. The template boasts a beautiful web design with subtle 3D effects.

Storytelling Website Examples for Marketing, Computer Science, and Finance

Many people produce content but not everyone knows how to tell a compelling story that gets consumers right “in the feels.”

Different stories are needed for different brands and Balzac is an agency that understands this. Hence, they specialize in telling brand stories that build customer loyalty.

Dunshire Production

When it comes to marketing, Dunshire Productions is the new kid on the block. However, this creative studio does an excellent job at telling brand stories that will make your imagination run wild.

Dunshire produces ad content and digital marketing campaigns for different brands. It also handles traditional TV spots and short-form digital content.

This bag shopping website is a good storytelling website example. It displays every detail of the company’s hottest products with a smart parallax scrolling design and narratives.

Delysium is the first playable AAA Blockchain game. It was created by an innovative team that specializes in AAA game development and Gaming AI.

Neuralink Corporation

This brand is rooted in science and the use of advanced, cutting-edge technologies to better humanity.

Play Studio designed Neuralink Corp’s visual language and website design to tell its story.

Pocketworlds

This metaverse company unites people together through interactive play. The rich digital worlds are social by design and created to last for decades.

PHOTON Experience

You can create a unique WebGL fiber from PHOTON. This is the AI system from Alibaba Cloud Neuro-Symbolic Lab.

This lab focuses on creating an ecosystem and tools that help the world better understand intelligent robotic systems. Its website uses storytelling to highlight this mission.

NVP 2021 Year in Review

NVP is the leading venture capital and equity investment firm on the market. Looking back into 2021, it celebrates another year of:

●       Insights

●       Momentum

●       Accolades, and more

This great example of a storytelling website was created for a Mexican bank. This bank offers educational and financial investments to schools and other organizations. Its website displays these offerings one by one using:

●       Micro-interactions

●       Icons

●       Colorful illustrations

●       Animations

More Examples of Websites That Tell a Story

Circa is the perfect example of a free no-code website builder. It’s the only assistant in website creation that you’ll need. Get started with ready-made design templates and create your dream site.

Le Commandant Charcot

This immersive website presents ‘Le Commandant Charcot’ from PONANT. This is a new hybrid-electric polar exploration vessel.

Take a look at Marcus Brown & Aristide Benoist’s stunning horizontal-scrolling one-pager. This website tells the visual story of the iconic 17th-century Amsterdam canals.

This single-page website oozes style with eye-catching on-scroll load transitions and typography.

Story of Santar

This example offers an immersive experience that would be a great fsite for children. It can also be used to tickle the imaginative mind of other audiences.

This immersive design offers users a one-page site with a variety of images, graphics, and animations.

It’s a very interactive and engaging visual experience that will stimulate your audience.

Chaletbau Matti

Here is the perfect example of a family-run company. This company has designed and built the finest chalets for 3 generations.

Based in Gstaad, their unique craft and rich legacy are recognizable through this storytelling website design.

Kontrapunkt Futures

Planning for the future is a core element of successful brands. This storytelling website is an online universe of speculation and dreaming based on research into the future.

Unacademy Recap 2021

This next web design idea is a recap of all the impactful launches that made online learning more fun, personal, comprehensive, and social.

Time Wasted At Work

This storytelling website targets people employed in office settings. It’s about time-wasting, so it is easy to access with no restrictive scrolling or annoying interactive elements.

Domaine Glinavos

This is a storytelling website that presents 8 reasons for people to choose Domaine Glinavos’s Greek wine brand. It is a minimalist design so it will work well on mobile devices.

Digital Curator

Here’s a non-profit project for making art collections more inspiring for everyone. The app uses artificial intelligence to help you explore artworks from European museums.

A2A Luce is a wonderful example of a storytelling website that interestingly uses a lot of text. The design keeps users engaged with graphics and smooth animations between sections.

Live To Change

This storytelling website design includes a lot of facts, combined with cool graphics and effects, to keep things interesting.

Vectron Biosolution

Vectron Biosolutions designs protein production processes for its customers. This is achieved by using proprietary expression technologies to engineer bespoke bacterial strains.

Almost everyone loves mascots. Mascots help a brand to:

●       Impress its users

●       Build its image

●       Communicate with consumers

Using the power of mascots in web/app design is Popitas’s main focus.

January Third | The 2021 Story

In celebration of their second year as a creative agency, ‘January Third’ built a weird, but fun, website.

This storytelling website design documents the people, projects, and milestones that made 2021 its best year yet.

Better Up Future-Minded Leader

Research from BetterUp shows how organizations can prepare themselves for the uncertain future.

Happy Christmas from KDC

With this appealing visual storytelling website, KDC sent out a unique Christmas message to their customers.

This is a fantastic and unique demonstration of how a website can be used to tell a story.

Nomadic Tribe

Do you want to create an exciting single-page website that raises the bar on interactivity? Draw inspiration from this unique, interactive theme.

De Bijenkorf magical forest

This branded commerce design for the Bijenkorf uses a bee to take you on an amazing adventure through a virtual forest.

FAQ on Websites That Tell a Story

Why do websites use storytelling.

Storytelling  hooks users—plain and simple. It’s about creating an emotional bond, making content stick. Humans crave narratives; we’re more likely to remember a site that sparks feelings. It’s not just the product but the journey there that counts.

What makes a website’s storytelling effective?

When a  narrative  is clear, relatable, and mirrors the user’s experience, it strikes a chord. Effective storytelling speaks to us through  engaging website content , compelling visuals, and interactions that guide us, making every click a new chapter in our adventure.

Can storytelling be used in any type of website?

Absolutely! From  e-commerce story marketing  to personal portfolios, every site has a story to tell. It’s all about how you marry  content strategy  with  user-centric narratives  to make the mundane magical.

What are some examples of storytelling websites?

Imagine landing on  Airbnb . You’re not just booking lodging; you’re embarking on a local’s tale. Or take  Nike , weaving customer journeys into fabric and soul. Such sites harness  story-driven content  to resonate and engage deeply.

How does storytelling improve user engagement?

Stories are immersive. They turn passive readers into active participants. When a website uses elements of  storytelling , like  interactive timelines  or videos, it boosts  time on page  and prompts action, amplifying  user engagement  metrics.

What are the key elements of web-based storytelling?

Start with a relatable hero—your user. Add a dash of conflict or a problem-solving quest. Stir in interactivity through  digital storytelling tools , and finally, nail the resolution—your product or message. That’s the secret sauce.

How can I measure the success of storytelling on my website?

Dive into the analytics—the numbers tell tales too. Look at  bounce rates  and  user engagement . Are visitors sticking around, clicking through, responding? High numbers there, you’re onto something.

What role does SEO play in storytelling?

SEO ensures your story finds its audience . Using  LSI keywords  and  semantically relevant keywords , like  brand storytelling online , helps  search engines  recognize the relevance of your content. It pairs the right readers with the perfect plot twists.

How important are visuals in website storytelling?

Visuals aren’t just important; they’re your scenery and actors in the digital stage. Be it imagery, video, or animations, they add depth and dimension to the  user experience storytelling , igniting emotions and driving the narrative home.

Can storytelling on websites improve conversions?

When done right, yes. It builds trust and empathy, things that cold hard facts can’t match. A user convinced by a story becomes a protagonist ready to act, likely to convert. Think of it as the  emotional connection in web design —a bridge to commitment.

And there you have it— examples of websites that tell a story  aren’t just about show and tell; they’re crafted experiences that lure you in and linger in your thoughts.

Think about the  interactive storytelling  you’ve witnessed, how these sites are more than digital brochures—they’re canvases where stories unfold, and users become part of the narrative. They showcase the artful blend of  visual narrative sites  and compelling  content-rich websites , tapping into something much deeper: our love for a tale well told.

Embarking on a journey through these  story-driven platforms  leaves you with insights on how to thread narrative into your digital space.  User experience storytelling  isn’t just a trend; it’s the heartbeat of a site. The key takeaway? Weave your content with intent, design with wisdom, and always serve your user a story they can’t step away from. Now, go forth and tell your story; the digital landscape awaits its next great narrative.

If you liked this article about websites that tell a story, you should check out this article about website ideas .

There are also similar articles discussing Lottie animation examples , hero image website , websites with video background , and pink websites .

And let’s not forget about articles on black websites , animations on scroll , cursor animations , and cool JavaScript animations .

FREE: Your Go-To Guide For Creating Awe-Inspiring Websites

Get a complete grip on all aspects of web designing to build high-converting and creativity-oozing websites. Access our list of high-quality articles and elevate your skills.

Slider Revolution high priest on the mission to find the line between not enough coffee and just a little too much coffee. Same with beer.

For any inquiries or additional resources related to this blog post or else, please don't hesitate to comment below or email me at [email protected] .

Liked this Post? Please Share it!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

From The Blog

Stunning examples of website animation effects, the best css neumorphism examples to inspire you, top javascript animation libraries to use, popular resources, optimizing load speed and performance, quick setup – slider revolution, create a basic responsive slider, get productive fast.

Join over 35.000 others on the Slider Revolution email list to get access to the latest news and exclusive content.

Privacy Overview

• Inspiration
• Website Builders

In This Article

What is a storytelling website design, storytelling website design considerations, 13 unique storytelling websites, related articles, 13 great storytelling websites [examples].

Follow on Twitter

Updated on: July 25, 2024

The idea of storytelling has been around for 100s of years. There are so many ways of telling a story. We have books, live theatre, music, and even paintings. And that is just to name a few.

Since the digital age, it has given us more ways to tell stories and that is where storytelling websites have popped up over the years.

You can attract so many visitors if you have an amazing storytelling website design, telling a story can be powerful and a great way to showcase your company, product or service, etc.

A storytelling website is a webpage where you use the advantages of web design to guide a reader through a story.

The design will have to be visual , compelling and normally interactive in some way.

Related article: Visual storytelling: what is & Examples

A storytelling design will include some form of animations, lots of images or graphics, and big text or titles to grab the reader’s attention. Many times designers use scrolling animation websites .

The difference compared to a normal website design is that storytelling websites are usually single-page designs , a user is guided through the story by scrolling.

Storytelling can also be used specifically for branding purposes and to sell products or services. That’s also known as “Storybranding” . If that’s what you are after, look at some great examples of story branding websites or some storybrand templates .

Before we look into some great examples, let’s go through some considerations for this kind of design. There are a few key factors you should be aware of when using such a design.

A storytelling website doesn’t have to be complicated , you don’t always need complicated graphics, fancy scrolling parallax layouts, etc. A flat or simple layout can work just as well as a complex design – It all comes down to your target audience.

A quick example is children. They will require a more interactive, visual experience compared to some formal/informational company breakdown design. But we can see all this in the wild with the examples. See if you can pick out the different design approaches.

Each design we have here should get you inspired to use a storytelling design. It can be a powerful way to convey information or guide a user through a visual experience.

1. BBC: Partition of India

Your browser does not support the video tag.

Designed by the BBC, this storytelling website takes the reader through historical events between India and Pakistan. It takes the user through a journey over the last 70 years.

This design is beautifully simple : it’s interactive but it is super easy to navigate. It just feels so natural for storytelling.

It uses a well-chosen full-page design to guide the user through the history. This makes it work extremely well and allows the user to jump through sections in consecutive order and learn about the different key events in chronological order.

This design is definitely a fantastic option for those looking for a modern storytelling website.

If you are interested in this kind of design, you can build your own by using a library called fullPage.js – Which this website by the BBC actually uses.

Working both on desktop and mobile devices and fully responsive. Available as a JavaScript component and as a WordPress plugin for Elementor and Gutenberg builders.

2. Story of Inception

This storytelling website is more informational and explains the practice of entering dreams and reality. The main feature being a continuous scrolling design that the user goes through.

The whole design is very interactive and works well viewed full screen. You have to scroll through the site to go through the story, text, images and icons popup as you go down.

Learn how to create animations on scroll with CSS if you want to achieve a similar result for your website.

Subtle use of colours and animations work well to grab the reader’s attention at specific points.

3. Jess and Russ

Here we have a more visual and interactive design. It is based on a parallax scrolling theme. This parallax effect can be done with just CSS . Lots of elements and text are cleverly pieced together as the user scrolls down.

Throughout the whole site, between different sections there is the main timeline and this is really useful to the reader. It keeps them on track and engages them with the dates of the story.

If you like this kind of website, these HTML & CSS Timelines Examples might be very useful for you.

It features a dark theme with interesting illustrations that fit between the text, there are subtle animations that are not overpowering.

4. Every Last Drop

A design that is more tailored towards children, an audience who will appreciate a more visual, colorful and interactive experience.

The main way this design is interactive is the scrolling. As you go through the story it makes you feel like you are in control, the story unravels as you scroll down.

Graphics, text and animations slide into place while the informational text is presented. A great visual design to guide a user through important information.

5. Alpine Day

This design is perfect for you if you’re worried about having the time or ability to create a storytelling website with fancy effects, parallax scrolling, etc. A design to tell a story doesn’t have to include all that to be effective.

Here we have a simple website layout , no complex setup. Just carefully placed graphics and images. Subtle animations and a layout which relies on vertical scrolling to guide the user through different sections.

The target audience for this event website will not want restrictive animations or fixed scrolling animations, so its simple layout and quick approach make it easy to absorb all the information.

A storytelling website design that is based around vertical scrolling to take the user on a journey.

This design is immersive and features a one-page site that contains an immense variety of images, graphics and cool animations. It is all very interactive and engaging, something that will bode well with an audience that loves a visual experience.

7. Story of Santar

A very impressive and immersive experience, something that would work well with children or an audience which benefits from lots of interaction and visual appeal.

If you are looking for some unique inspiration, take this great example of the bleeding edge of storytelling through a website. Huge amounts of great graphics, audio and interactivity – A different way to guide a user instead of the traditional scrolling that we see.

8. Time Wasted At Work

The target audience for this storytelling website will be people employed in the office and it is about time-wasting. So it will need to be easy to access, with no restrictive scrolling or annoying interactive elements.

This design works well with its easy and fast scrolling. Information is quick to access, which makes the page and sections engaging by using a subtle parallax element, nothing too flashy.

The colours are bold and pop out, the flat design makes it easy on the eye and this all happens on a one-page design.

9. Slavery Footprint

Another flat design website which uses a one-page design to create an interactive experience.

Great use of animation to present different elements of text and graphics. It is based on vertical scrolling and presents information in an easy-to-read way.

10. A2A Luce

A wonderful example of a storytelling website and marketing. The design manages to present a lot of text to the user but keeps them engaged with great use of graphics and smooth animations between sections.

The design is colourful and keeps a theme throughout. It gives a warm feel to it which relates nicely with the storytelling.

If you need to present a lot of text for a story, this example shows how you can present both lots of text and keep things interesting between the chapters that it shows.

11. Live To Change

Here we have a storytelling website which presents a lot of factual information and boasts great use of cool graphics and effects.

As you scroll down, text is clearly presented with a space-themed animated background , surrounded by cool graphics that add to the experience.

It uses some subtle animations that are not overpowering or distracting. Overall great design and a good example of balance for the target audience.

12. Nomadic Tribe

An exciting single-page website that takes interactivity to a whole new level – If you are looking for something unique and inspiration for an interactive theme, this is the one.

This one has great graphics, combines audio, narrative and engagement to guide the user through a unique storytelling experience.

13. Atterwasch

Detailed as a scrolling documentary, a fantastic and unique example of how a website can be used to tell a story.

Here we have usage of animations, parallax techniques and use of audio to engage the user. The whole experience is immersive and exciting to scroll through.

The whole thing is well executed and could even be said to have coined the term “Scroll Doc” with the way it is presented – A truly unique design and use case!

We have seen a lot of different stories in this article, I hope you have found something that inspired you with these designs.

The idea of this article was to introduce you to the storytelling abilities of one-page websites and show you how it can be done.

Remember, you don’t have to always have fancy graphics, overpowering animations or complicated layouts.

Simple designs and minimal animations can work just as well. It is more about understanding what your target audience will want and expect.

As we have seen in the BCC example, a good tool to create your storytelling website could be fullPage.js .

This JavaScript library allows you to create full-screen websites that will create an immersive experience and allow for easy navigation, large background images, telling a story, etc. Check it out!

• Storytelling in Design
• Amazing Slider Website Design
• Cool CSS Animations For Your Website
• What is a digital story?

Luke Embrey

Luke Embrey is a full-stack developer, BSc in Computer Science and based in the UK. Working with languages like HTML, CSS, JavaScript, PHP, C++, Bash. You can find out more about him at https://lukeembrey.com/

Don’t Miss…

• Legal Notice
• Terms & Conditions
• Privacy Policy

A project by Alvaro Trigo

You are using an outdated browser. Please upgrade your browser to improve your experience and security.

Case Studies

Inspiration

Start Building

Developer Toos

Collaboration

Design & Layout

Interactions

SEO & Performance

Integrations

Solutions ↘

Inspiration ↘

Use Cases ↘

Reimagine the boundaries of web creation with Vev's design tools.

Bring your design to life with Vev's animation and interaction suite.

Explore hosting solutions that blend in with your tech stack

Boost your SEO and performance metrics using Vev's robust toolkits.

Enhance your workflow with real-time multiplayer and comments.

Developer Tools

Take your code experience to new heights with Vev's developer tools.

Effortlessly connect your existing tech stack via integrations.

Discover how Vev can empower your business

Publishers are using Vev to enhance their digital storytelling.

Agencies are using Vev to deliver powerful digital products to clients.

Marketers are using Vev to create and scale unique content.

Set your imagination free with content that inspires

View examples of digital content that has been created using Vev.

Discover how industry leaders are using Vev for success.

Dive deeper into the world of creative no-code web content.

Create compelling visual editorials with scrollytelling.

Data visualization

Transform your raw data into captivating visual narratives.

Give your products the interactive online home they deserve.

10 Digital Storytelling Examples (And Techniques to Try)

October 14, 2022

Words by Jeff Cardello

Digital storytelling enables journalists, publishers, and content marketers to craft visually compelling stories for the web.

The web has transformed the way the world tells stories. The rapid advance of interactive design techniques and tools has opened up new avenues of creative expression that let storytellers bring narratives to life. Today, digital stories don’t have to be static, linear affairs made up of fixed text and image blocks—they don’t even have to follow a traditional vertical experience.

While there’s a multitude of digital storytelling examples out there to explore, we’ve curated a small selection to highlight the sheer versatility of design techniques you can play with to tell engrossing, memorable stories on the web.

What is Digital Storytelling?

Following the shift from print to digital media from the late ‘90s, digital storytelling quickly established itself as one of the most powerful and influential ways to tell a story. At its simplest, it allows storytellers to break free from traditional media to leverage visually dynamic digital elements—including video, illustrations, 3D objects, and animations—which allow audiences to experience and interact with stories.

Today, digital storytelling is a staple for modern journalism—from illustrated features and animated reports, through to cinematic long-form web editorials . Increasingly, it’s also being adopted by brands and organizations looking to promote their own values, campaigns, and stories in a more engaging way.

Bottom line: digital storytelling isn’t going anywhere. In fact, it’s constantly evolving. As more publishers and companies move to adopt professional no-code design software , crafting immersive digital stories is now faster, cheaper, and more accessible than ever.

Example Digital Storytelling Design Techniques

Just as there is no single way to tell a story, there is no “correct” way to tell a digital story. However, look a little harder at some of the web’s best digital storytelling examples and you’ll notice that there are a few design techniques and tricks that publishers use again and again. These focus on weaving text and visuals together  to create informative and captivating user experiences. Here are some of the most popular techniques to look out for:

Scrollytelling

Scrollytelling , with its elements of interactivity and motion, is the perfect medium for digital storytelling. Through scroll-triggered visual and text effects, animations, audio, graphics, and a careful pacing of content, scrollytelling produces engrossing cinematic narratives. Many of the digital storytelling examples we’ll cover below use this technique throughout their designs, and some even take scrollytelling in a whole new direction using horizontal scrolling .

Animation brings instant magic to digital stories—sliding text into place, spinning images across the screen, pulsating graphic design elements, and causing elements to scale, materialize, and disappear. All this movement is great for attracting readers’ attention, making it a great technique for highlighting key points and keeping people engaged.

Most digital storytelling examples feature micro-interactions and other interactive elements. Interactions like clickable show/hide elements, hover effects, scroll-triggered animations, and other user-initiated actions let visitors explore at their own pace and even provide feedback. Interactivity  is a brilliant way to immerse your audience in your story by making them actively participate in it.

Used sensitively, sound can bring a rich new sensory dimension to stories. It’s particularly useful for providing feedback when visitors complete a micro-interaction, creating ambiance with scroll-triggered sound effects, and weaving audio clips of people speaking.

So many digital storytelling examples use video—and for good reason. Video instantly creates a more dynamic user experience, and can take a variety of forms. Short clips can be used in scrollytelling and hero sections against minimalist text, longer clips can be embedded to provide more detail or tangential stories, and short vignettes can be sewn throughout to create energy and relieve text-heavy sections.

10 Digital Storytelling Examples to Inspire You

What story do you want to bring to life with rich media? Let’s dive into ten different digital storytelling examples to analyze the different techniques and ideas to try in your own digital content.

In this essay published by the New Zealand media outlet 1 News , the author recounts his friendship and travels with a friend who has passed on. Built with Vev, the heartfelt writing in this piece is gorgeously complemented by scroll-triggered effects including fade-ins, scrollytelling images, and parallax. All work together to create a visually rich and dynamic experience that keep you scrolling, without ever overpowering the highly personal and touching copy.

Digital storytelling is a great choice for brands looking to “gently” market their products. Spor  manages this masterfully in this example, showing off their jewelry by telling the story of an apple farmer. This design is filled with visuals that capture the artistry of Spor’s jewelry in a way that feels connected to nature.

This piece makes takes advantage of Vev’s ready-made digital storytelling components—including parallax image , embedded video, and complex animations—to produce a seamless scrolling experience.

UAID  tells the story of the Ukraine war through animated text conversations. From the very moment bombs begin dropping, we see a text exchange between two people. While this is fictionalized voyeurism, it’s based on real events. Seeing this conversation unfold as the war progresses is not only an extremely interesting way to highlight key events—it ensures attention stays focused on how those events impact the very real people caught up in the conflict. This impactful digital storytelling example showcases the emotive power of a simple text animation used in the right design setting.

Hidden Heroes

Hidden Heroes  is a space for celebrating individuals who helped advance technology that have been overlooked by historical narratives. In this digital storytelling example, screen space is maximized, yet we are not overwhelmed with too much content being squeezed into it. Even with maximalism, it’s important to leave some room for your content to breathe.

Hover effects open up new windows that provide more information about each person’s contributions to technology. This choice brings pleasing interactivity to the overall experience, while ensuring content doesn’t become too dense. Along with hover effects, scroll-triggered fade-ins and other animations lend this design a dynamic feel and guide people through its content.

Hearing Birdsong

Hearing Birdsong  takes what would otherwise be the sterile and clinical experience of testing your hearing, and turning it into an exploration of birds and the sounds they create. In this digital storytelling example, you are put at the center of the experience and walk through the woods while listening to the sounds around you. This immersive digital story is filled with animation and sound, making evaluating your hearing an enjoyable and rewarding journey.

Yuri Gargarin

This digital storytelling example tells the story of Yuri Gargarin , the first Soviet cosmonaut. Along with writing that describes his launch into space, there are a multitude of eye-catching visuals that activate when you scroll. As you read about Yuri’s mission, you’ll see an animation depicting the different stages of his rocket in flight. This not only conveys information about how the rocket worked but adds a sense of zero-gravity weightlessness to the design. You’ll also encounter text animations , parallax scroll effects, and plenty of other cosmic-themed visuals that make this an action-packed and fun user experience.

Service Now

This sustainability report  by Service Now was built with Vev and is a prime digital storytelling example using some of our favorite Vev features.

The content features snappy scroll-triggered animations throughout. One section of the report utilizes a horizontal sliding block of text where experts weigh in on data privacy, with each speech bubble sliding in as you scroll. This gives you a bit of a pause between sections, as well as giving focus to each new block of content that moves into place.

Animated charts  are also used to incorporate data into the story being told. Using Vev’s animated chart element, the charts fade in and grow as you scroll down the page, slowly drip-feeding key parts of the story being told.

This is another one of the digital storytelling examples we came across that does an excellent job of using animations and effects in bringing attention to its content.

Not every story has to have a clear written narrative. This digital storytelling example from Nel Mentre  just uses sound and visuals—as opposed to loads of text—to show how their scented candles can be used.

Every room in this design captures a mood. Accompanying these spaces are ASMR-inspired sounds, like the flipping of cards or the turning of pages in a book. Each begins with a delightful crack and burst of flame as a match lights a candle. This design is all about experience—communicating the atmosphere and care that makes their product.

Nattog Oslo Bergen Sov

Wonder what it’s like to take the night train from Oslo? This  digital storytelling example built in Vev has you sorted. Combining embedded videos and video background sections, scrollytelling, static photos, and animated text, this long-form advertorial is a feast for the senses. Half-photo diary, half journal entry, this digital experience invites readers on board to journey directly alongside the writer.

With colorful three-dimensional animations and a scattering of sparkling stars, this digital storytelling example from Seen  feels like being teleported to a different universe. It tells the stories of different creatives with plenty of brilliant visuals and motion.

The left-hand side of the screen displays a menu of different people. Clicking each individual link shifts the stars, shapes, and colors of the background into a new screen—a dazzling interaction that cleverly signals movement to a new page of content. From here, animated speech bubbles reveal interviews with these featured creatives, in a flourish that is far more interesting than text only.

Create Your Own Digital Stories with Vev

Ready to bring your stories to life with slick visuals, interactions, and animations? Check out Vev! Our extensive library of pre-coded digital storytelling design elements—spanning scrollytelling, advanced animations, video sections, horizontal scroll, and even 3D objects—lets you create immersive digital stories without needing a developer. Publish your story on the web when you’re ready, or embed it into your existing CMS.

Want More Inspo?

Get our monthly newsletter straight to your inbox. You can always unsubscribe at any time. Privacy Policy

A rapid desktop prototyping tool

Web Design Inspiration: 25 Best Storytelling Website Examples & Templates

Table of contents.

• Pierre Herme Nicolas Buffe
• Borgo Veneto
• Domaine Glinavos
• The Hybird Graphic Novel
• Time Wasting at Work
• The Side of Rice
• Oat The Goat
• Well Done Team GB
• Darbo Fruchtikurs
• Lemondade Giveback
• Nasa FDL Google Cloud
• Save The Air
• Portfolio Theme for Designers & Artists
• Pacto Navio
• Tal Tech’s Chatbot Virtual Tour
• Where Is Poland
• Dancing With Witches
• The View from Above
• Womemwill The Divide

Have you been trying to get your creative juices flowing, looking for web design examples or templates but have found nothing that works?

Well, don’t give up just yet! Mockplus has gathered 25 of the best storytelling website examples & templates in 2019 for your inspiration.

Let’s take a look at each example and discover how to create a compelling storytelling website together:

Table of Contents :

• What Is A Storytelling Website

25 Best Storytelling Website Examples & Templates in 2019

• How to Create A Brilliant Storytelling Website

What Is A Storytelling Website?

The term “storytelling” means to share a moral value or story with clear plots, characters, a narrative point of view. And a storytelling website uses the same techniques to tell a narrative about the featured company, product, culture, or slogan. It does so by unfolding a story gradually using clear visual cues.

This above mentioned technique is highly effective. However, designing an immersive and yet practical storytelling website is not an easy feat. To help you get started on this journey, here are 25 of the best storytelling website examples and templates you can find today.

The best storytelling website design examples:

First of all, let's check 12 of the best storytelling website examples:

1. Pierre Herme Nicolas Buffe

Website category : Web novel site

This interactive storytelling website entices users to go through the whole novel chapter by chapter.

With beautiful illustrations, compelling animations and easy-to-read texts, users can read the story and explore the novel’s fantastical world via simple drag-and-drop. And the background music gives an immersive feel and makes the novel more realistic.

It is a good example for designers looking to design a fantastic storytelling website for children or even amusement parks.

2. Borgo Veneto

Website category : Fashion studio website

This fashion studio website is an excellent storytelling website that uses striking transition and hovering effects to engage users. Visitors can easily follow the linear navigation on the left side to read the studio's stories, check its projects and also make a decision on whether it is a perfect choice for them.

I do like the floating model drawings, which is unbelievably cool.

The black and white color scheme adds a layer of mystery while keeping it fashionable.

If you’re looking for inspiration for an art/fashion/design studio project, you’d do well to learn from - and even imitate - this site.

3. Mi Banxico

Website category : Bank & financial website

Mi Banxico is a playful storytelling website for a Mexican bank that offers different financial and educational investments to organizations or schools.

It uses a playful and interesting manner to display its offers one by one, such as colorful illustrations, icons, animations and micro-interactions.

The background music, clicking sounds and other sound effects engage visitors.

This is a perfect example of how   a bank or financial website does not have to be boring and color-limited. If executed properly, a colorful and playful design can fit a “serious” sector such as banking.

Related article : 15 Best  Financial Website Examples, Templates & Tips

4. Domaine Glinavos

Website category : Food & D

rink website

Domaine Glinavos is a minimalist storytelling website. It presents 8 reasons for visitors to choose Domaine Glinavos - a wine brand from Greece - in an interactive way. Once visitors enter this website, they embark on   a digital journey that introduces Glinavos. With a series of vivid videos, short and easy-to-understand explanation, micro-interactions and creative transition effects, this simple website becomes irresistible.

It is a perfect example of how to introduce a brand or products in an interactive way.

Related article : Best Design Secrets and Examples to Make Amazing Minimalist Webs  

5. The Boat

Website category : Novel website

The Boat is an interactive game graphic novel website. It allows visitors to follow discrete steps to read the novel and experience the dangerous escape, together with heroes, from the Vietnam War. It is just like a real-life game.

The Chinese wash painting design style, the step-by-step guidance and interactions, proper word explanations and animations, matching background music makes   for a very exciting reading experience.

Website category : Food & Drink website

Since a mascot helps impress users, build a brand image, and deliver a particular message to users easily, its power in web/app design cannot be ignored. And that’s what Popitas banks on.

This is a food website that sells popcorn and similar snacks.it uses a very cute popcorn-like mascot to present its products and exudes a pleasant recreational feel.

The mascot's rich facial expressions make it more natural and real, helping entice more users and urge them to learn more about its popcorn products.   The beautiful color schemes are perfect.

Website category : Commercial website

Bagigia, a bag shopping website, is a creative storytelling website that shows every detail of its hottest products with smart parallax scrolling design and perfect word explanations.

Unlike most other commercial websites that showcase products with symmetric cards or grids, this website highlights only one of its in-demand products. It provides every tiny detail - from the product design to the designer, clearly sending the message that they care about their customers.

The creative zipper-like navigation bar at the bottom is also a brilliant idea for a bag website, don’t you think so?

Related article : Top 15 Best Free Ecommerce Website Templates for 201 9

8. The Hybird Graphic Novel

This website is a game-like digital storytelling novel website with the coolest parallax designs. While scrolling and following the guide to complete the adventures with the heroines, readers are treated to exciting illustrations. Corresponding background sounds - including barking dogs and smashing windows - add to the immersive effect, which can make the reader easily get lost in this virtual world.

This is easily the coolest storytelling website in this design roundup.

9. Time Wasting at Work

Website category : Advertisement website

The advertisement website for online team collaboration tool Confluence, this example uses colorful words, charts, numbers, and images to give visitors information on how they manage their time. This includes data such as how they waste time in daily work/teamwork (broken down step by step),. Integration of Confluence is introduced naturally, providing a new way to help companies/design teams to work more efficiently online.

The manner by which the product is presented step by step is practical and effective. If you want to create a striking advertisement website, this is worth imitating.

10. The Side of Rice

Website category : Food &Drink website

This website introduces different Chinese food that the designer grew up with. It uses a creative storybook-like design to introduce different dishes.

The horizontal scroll design, tasty food illustrations and scattered text explanations come together to create an eye-catching and distinctive storytelling website.

It is also a good one page design that loads fast and allows users to easily switch between different pages.

Related article : 10 Best One Page Design Templates: Creating a Perfect Single Page Web

11. Oat The Goat

Website category : Culture & Education Website

Oat The Goat is another one-page storytelling website that aims to teach children about empathy, acceptance and tolerance using different stories.

As a user-friendly website, it offers users two language options and three reading modes so that visitors can freely read every story based on their own needs.

If you are planning to design a story/educational website for children, this example   is rich with inspiration.

12. Well Done Team GB

Website category : Web design agency website

Well Done Team GB is a parallax storytelling website created by Never Bland, a digital web design agency. It gets nifty horizontal and vertical scrolling designs. The bright color schedule, vivid figure illustrations and animations make the entire design impressive.

The best storytelling website design templates:

Then, let's check the best storytelling website design templates that you can directly download:

13. Darbo Fruchtikurs

Designer : Demner, Merlicek & Bergmann

Website category : Food recipe website

Darbo Fruchtikurs is an interactive food recipe website that uses a recipe book design to guide users on how to make delicious desserts. Static books paired with smart interactions and animations, and tasty food images make it easy to read. The design allows users to enjoy going through each recipe at leisure.

14. Lemondade Giveback

Designer : Lemondade

Website category : Art & Illustration website

Lemondade Giveback is a storytelling website that was designed to celebrate   insurance company Lemonade’s charity event. The site highlights the results of the event, with $630k donated being the headliner.

This template shows different donation stories and numbers under the lead of a gradually moving line to call on visitors to donate and help others as well naturally at the end.

The overall design is simple, easy to read and encouraging.

15. Nasa FDL Google Cloud

Website category : Business & Corporate website

Nasa FDL Google Cloud is an HTML5 3D storytelling website template, which is created by NASA’s Frontier Development Lab and Google Cloud together. The site aims to introduce space knowledge and research on finding life on other planets.

This website template uses advanced 3D technologies to show the outer space planets and introduce everything with a gorgeous storytelling style. Visitors can easily scroll through the website to discover every detail of space research and findings.

16. Save The Air

Read this storytelling website to know the details on how to save the environment - in particular, the air we breathe. The real-life sounds, music, animations and simple line drawing add a more realistic effect.

Designer : Station Four

Website category: Design agency portfolio website

S4X is a responsive storytelling website that introduces the Station Four, a digital marketing agency, in details. Follow these colorful words, illustrations and numbers to learn the history and goal of this agency.

If you are looking for an engaging storytelling portfolio website template, this is perfect for you.

18. Portfolio Theme for Designers & Artists

Website category : Portfolio website

This website template offers 14 astounding and customizable homepages for designers and artists to create perfect portfolio websites.

It also includes a parallax storytelling homepage that shows all relevant details in a fun way.

The monster-themed homepage is also cute and worth trying.

Related article : 20 Best UI Designer Portfolio Examples for Your Inspiration in 2019

19. Pacto Navio

Designer : Pixelfordinner

Pacto Navio is a responsive wine website that uses the horizontal scrolling navigation to narrate stories about various wines and their histories.

The illustrative and voice-driven style makes it interesting and immersive.

It is a good example for designers looking to create a wine/drink/food website with a visual storytelling style.

20. Tal Tech’s Chatbot Virtual Tour

Designer : TUUR & Bit Finer

Website category : University website

This template is an interactive HTML5 storytelling website that offers visitors a virtual tour into one of the leading tech universities in Europe.

This website features an interactive conversation design to guide visitors to complete the tour based on their own choices.

When the sound is turned on, visitors can hear the narration of university stories.

Moreover, it also uses very cool 3D technologies to show every building and location in the campus. This is very fascinating.

As you take the virtual university tour, you won’t be able to help but feel like you’ve been physically transported to Europe.

Website category : Culture & education website

This interactive storytelling website template was created to celebrate Georgia's Independence Day, the national holiday of Georgia, on May, 26 of every year.

It features a retro design style: a very old video in the left side(which presents the actual celebration activities in the beginning ) and an old-style horizontal navigation bar (which provides readers with information on the economy, politics, cultures and the biographies of some famous people in that era).

The set of vintage photos, illustrations, fonts and icons also make the site stand out from other modern websites easily.

It is a perfect choice for designers looking to build a retro cultural/educational storytelling website with a retro style.

22. Where Is Poland

Website category : Educational website

This HTML 5/CSS3 website template is another retro storytelling website that introduces the country of Poland. It features an intuitive linear navigation bar to guide visitors to learn and read everything about Poland.

This is ideal for designers who want to create a cultural/educational website design with a great linear navigation.

23. Dancing With Witches

Designer : iGOAİMALATHANE (Turkey)

This parallax website template takes inspiration from witches/women as a symbol of power in English history. It showcases a series of art and literature works (made by women) that highlight women’s rights and equality.

The parallax storytelling style, the mysterious black & white color scheme and fantastic interactions, background animations and transition effects help create an astounding website for visitors.The entire experience is strongly visual and interactive, leading visitors to get lost in this wonderland.

This is a good example to help designers create an art/literature/photography/cinema website.

24. The View from Above

Designer : T BRAND STUDIO

Website category : Art & Illustration

Have you ever thought about reading news in a place where birds are flying around, all trees are swaying with the wind, and colorful flowers are dancing around?

Luckily, in a partnership with Allbirds, The New York Times has made this possible by releasing this beautiful website that allows visitors to read everything in a natural world setting. With flying birds/butterflies, falling fruits, dancing flowers and swaying trees, there is no such thing as boring reading.

25. Womemwill The Divide

Designer : Google Brand Studio APAC

Website category : Technological Website

This responsive storytelling website template presents data and realities to clearly show the gap between men and women’s lives across Asia, in a visualized and immerse way.

The designers use many micro-interactions and eye-catching animations in this template.

If you’re working on a modern and minimalistic technological website, do yourself a favor and check this out.

There you have it. These are the collection of 25 best storytelling website examples & templates in 2019 for your references.

How to Create A Brilliant Storytelling Website?

After analyzing the excellent example above, let’s see how to create a perfect website, especially a brilliant storytelling website:

Below are several tips that you should keep in mind:

1).Use illustrations & charts to visualize your stories/data

Images, illustration and charts are important visual elements for designers to visualize their website data/stories. So, to design a gorgeous storytelling website, designers should pay much attention and choose the perfect illustrations and charts.

For example, to create a food & drink website, high-quality and tasty food photos always plays a very important role in attracting users.

When creating a dashboard UI design of a social website/app, remember that different charts make it easy for users to view and check the data.

Related article: Top 50 Dashboard UI Kits and Templates in 2019

2.Use interactions & animations to engage users

Storytelling websites introduce information following a story-like logic or route, which can otherwise be boring/tedious to users if you explain everything with words and images only. However, proper interactions, animations and transition effects make the entire storytelling process interesting for users, keeping them engaged for a longer time.

If you want your storytelling website to stand out, pay close attention to using appropriate interactions and animations.

3.Provide clear & intuitive logic/navigation to guide users

A clear and intuitive navigation system is always one of the most important element of a perfect website. And the storytelling website is also included.

Therefore, make sure to create an easy-to-use linear/tree-like/mega navigation bar/system for your website.

Related article: 10 Best Mega Menu Examples for Reference in 2019

4. Use parallax design to improve UX

Parallax scrolling design in a horizontal or vertical direction helps improve UX .

5.Utilize the right storytelling website design tools

In actual design cases, a suitable design tool is also essential for designers to create a compelling storytelling website. For example, while prototyping your storytelling website design, Mockplus , an easier, faster and smarter prototyping tool helps you prototype, test, iterate and share your designs with ease.

While collaborating with other designers, product managers and developers, a good design collaboration and handoff tool, Cloud , is a perfect design tool - it will save you and your team at least 1 hour a day.

We hope these storytelling website examples, templates and design tips will help you create a perfect website/storytelling website.

Share it on:

A free prototyping tool to create wireframes or interactive prototypes in minutes.

A free UI design tool to design, animate, collaborate and handoff right in the browser.

© 2014-2024 Mockplus Technology Co., Ltd. All rights reserved.

Get a free custom homepage design for your new website.

Design, UI, UX , Inspiration , Website Examples

15 storytelling websites that won’t let you go till the end, get inspired by an incredible collection of storytelling websites that will captivate you with design, animation effects, and… a story. .

• By Iveta Pavlova
• May 9th, 2023

Today’s selection is completely devoted to the art of telling stories but presented through the prism of modern web design – storytelling websites!

What classifies a storytelling site as such? For sure, we are looking for creatively written narrative content, a flow that leads the viewers through the story, and engaging visual effects and design elements that enhance the experience.

And while storytelling websites are usually one-page designs whose goal is to take the user all the way through, there are plenty of variations where brands want to leverage this technique in order to attract and retain visitors. Now, let’s sink into inspiration and see 15 beautiful and witty examples of storytelling websites that will definitely ‘wow’ you.

Aftermetoo – a compassionate storytelling website

Highlights:.

• an illustrative style with visual guide elements
• a compassionate and emotional message
• multiple prompts to action

Aftermetoo is a beautifully illustrated website that tells a sad story in a fantastic way. Targeted at people who have been harassed, Aftermetoo manages to compel by showing compassion and understanding. The interesting thing about the approach is that after each motivating paragraph, the site prompts you to take action – Learn, Act, and Heal.

Lunar Wheel – high-end storytelling design

• high-quality 3D visualizations
• a very engaging visual and written flow
• key information in the beginning that progresses to more detailed explanations

Lunar Wheel tells the story of the quietest wheel you have ever heard. Or shall we say, “have never heard” as the site does a pretty good job engaging the viewer in the story and convincing them of the features of the product.

Quite helpful in this mission are the high-quality visuals that make the site look extremely modern and high-end. The site starts off with key information that sparks the viewer’s curiosity. As the design progresses, the explanations become more detailed.

Paul Furey – a typography-based storytelling site

• typography design without photos or illustrations
• various font styles taking turns
• attractive effects that keep the viewer’s interest

Storytelling websites naturally rely on the impact of words, and that’s the case with Paul Furey ‘s personal site, as well. Besides being absolutely compelling, the site manages to engage the viewer with just plain text.

Pardon, not just plain text but brilliant typography that alternates handwriting with typed lettering, underlining and even statements that appear as stamps. All these effects actually boost the power of the message and make the site’s design look modern and appealing.

Mirror City – a VR storytelling site

• a virtual reality web design
• highly informative
• makes the viewer completely immersed

Mirror City invites you on a walk through an alternative universe to present a data-driven ecosystem and tell the viewer everything about it. The highly impressive virtual reality makes the visitor completely immersed and occupied with the story. As the design evolves, you are elegantly led from section to section, learning everything about the project and the team that stands behind it.

Chizzy’s Tips – humorous and interactive storytelling site

• trendy simplified 3D illustrations
• interactive elements
• a humorous note that engages the viewer

If you want to cheer up, check out Chizzy’s Tips ! This is one of the funniest storytelling websites. It delights the viewer with humor, super trendy 3D illustrations, and bright colors that perfectly complement the optimistic mood they set from the beginning. Chizzy’s Tips surprises with fun interactive elements – humoristic messages that reveal when hovering with the mouse over the cards. This site will definitely put a smile on every visitor’s face.

Biological Preparations – immersive 3D environment

• 3D environment with a VR effect
• extremely informative
• turns a boring subject into an exciting one

Biological Preparations presents a compelling 3D environment that takes you away and keeps your interest, as you keep scrolling to reveal more. The site is devoted to biological technology. Thanks to the storytelling technique, it manages to turn a boring subject into an exciting journey. In addition, it gives very valuable information about biotech products in a snackable way.

Aampe – product storytelling site

• app features presented through storytelling techniques
• engaging illustrations, animations, and effects
• on the borderline of being classified as storytelling

Aampe is an app for marketing analysis of user behavior, presented in a brilliant way on their site by using a storytelling technique. All illustrations and animations enhance the user experience, and help the viewer understand the concept of the app even better. Plus, they are quite fun. The site cannot classify entirely as a storytelling site. However, it does use storytelling techniques that are worth checking out.

React GG – a visual guide in a board game style

• extremely interactive and engaging
• a visual guide that represents a board game
• written in a friendly and easy-going manner

The React GG website demonstrates a single-page design with plenty of interactive elements for the viewer to engage with. To start off, the user is narrated through the content by a fun visual guide that represents a board game. While scrolling through, you can engage with elements like comparing the traditional approach vs the React approach, play videos, and even perform some simple React tasks.

Atlas – a minimalist storytelling approach

• minimalism in words and design
• a powerful combination of images and written content
• the visitor feels empowered and motivated

Atlas Bespoke ‘s website follows the storytelling approach while leveraging minimalism in words. The site’s strategy is to focus on short sentences that feel empowering and motivating. At the same time, each sentence is greatly complemented by powerful images. Or vice versa. Both images and text work together to walk the visitor through the story of how their vision becomes a tailored final result. Overall, the site is a great example of how you can successfully tell a story with little words.

Allens law firm website – a journey through History

• a captivating story that grasps the visitor’s interest
• it tells about the history of the law firm and its values
• enchanting historical images

Allens law firm ‘s website is one of the most captivating storytelling websites on this list. It invites the visitor on a journey through history to tell the story of how the company was founded and what values it cherishes, in a compelling and exciting way. In addition, all historical images and illustrations make the viewer completely immersed in the atmosphere. The site truly feels like a tale of the oldest law firm in Australia.

Danube – a fully illustrated storytelling website

• fully designed in a flat illustrative style
• a captivating story with sad and happy moments
• each section prompts the visitor to read more

The Life of a River website is devoted to the Danube River and captivates the viewer from the very beginning. The website is fully illustrated in a modern flat style. Just like a modern tale, the site takes away the viewer with a modern story that sounds sad at times (pollution), and more optimistic – at others (plans to repopularize the area). Created in a captivating flow, each section gives the visitor the opportunity to read and discover more.

Ways We Work – an extraordinary story of an ordinary subject

The Ways We Work introduces a story of how we work but seen from a different perspective – a perspective you might have not even thought about. The story goes into the depths of what people actually dream about their work – what matters the most for Gen Z, Gen X, Millenials, and Baby Boomers. While the site is actually on the fence about being considered storytelling, the captivating way in which how people work is presented as a story definitely gives us the confidence to put it on this list.

The Fabulous World of Dior – a VR experience

• an incredible VR technique
• stories written in a captivating way
• the user can control the pace

The Fabulous World of Dior impresses with a wonderful visual experience that invites the visitor on a journey to the world of Dior. And boy, how it does it! The virtual reality technique literally takes the viewer to the depths of Dior history and lets them reveal exciting stories that make the brand what it is today. The user can easily control the pace of how fast to move on this VR avenue by just moving the mouse scroller forward and back.

Pistola the Legend – mythology-inspired storytelling page

• homepage in a storytelling style
• visual and written content inspired by mythology
• a fixed header that allows the user to navigate to other pages at any time

Pistola ‘s website welcomes the viewer with the captivating Legend of Maya Pistola which classifies the site right in the storytelling category. Not only the tale itself is inspired by mythology but the beautiful pencil drawings all vibe out old-school handcrafted art that instantly nails the attention of every mythology-, history-, and even comics lover. In addition, the sticky header that remains all the way through allows the viewer to navigate to any other page at any time in case they don’t want to read about the story anymore.

Singapore Airlines Boarding – an animated storytelling experience

• a storytelling technique that feels like you are watching an animation
• a modern illustrative style
• an interactive experience that the user can control back and forward

We admit it, we had to literally click this site all the way through. The experience that Singapore Airlines Boarding provides is made so captivating and exciting that the user can hardly stop themselves. Although it’s not a story in the meaning of a tale, the whole thing feels like a journey that makes the stay at the airport actually look exciting. Even more, the story evolves to “board” the user on the airplane itself and present the conditions there, as well. Definitely one of the best animated storytelling websites.

To sum it up,

More or less, every site tells a story.

So, what traits actually make storytelling websites different?

Put in simple words, a storytelling website is one that tells a story and does it in an extremely captivating way. To make that happen, copywriters, designers, and developers unite powers to create an experience that makes the viewer immerse. You have a compelling story (personal, fictional, or simply creative writing), guiding elements that create a flow for the viewer to follow (scroll effects and animations, visual guides), interactive features (quizzes, games, decision-making prompts), and high-quality visuals that complete the story.

Let’s compare a storytelling site to a regular one.

Storytelling Website: Regular Website:

• Often, a single-page website design
• Content focused on telling a story that conveys a message
• Intentional flow and impact of content
• Use of web design elements and multimedia features to enhance storytelling
• An emotionally impactful and memorable experience
• Tailored to a specific target audience or purpose
• Usually includes multiple pages organized into categories or sections
• Content focused on providing information or selling products/services
• Functional and informative design
• May lack emotional impact compared to a storytelling website
• Broad audience focus
• Can have a variety of purposes and goals

With this cleared up, you can now easily differentiate an actual storytelling site from the tons of regular ones (that are often ranked as storytelling but are not). I believe that most of us can agree here that the storytelling technique is a wonderful opportunity to create an engaging experience for the viewer that connects with them on a deeper level and simply makes them bond with your brand, cause, or personality.

Hopefully, you loved this collection of 15 captivating storytelling websites and got plenty of inspiration to apply this technique for your next website project. While you consider how you can leverage the power of storytelling, maybe you can check out some other inspirational articles, as well:

• 33 Truly Minimal Design Website Examples
• 50 Bold Black Website Examples for a Strong Online Presence
• 16 Stunning Web Transitions Examples to Inspire Your Design

Popular Posts

• 15 Excellent UX Case Studies Every Creative Should Read
• Best 15 UI Color Palette & Scheme Generators for the Perfect Interface Design
• The 8 Best User Interface Fonts with Real-Life Examples
• GET A QUICK QUOTE

Subscribe for our newsletter

We hate boring. Our newsletters are relevant and on point.  Excited? Let’s do this!