dissertation on sports sponsorship

This dissertation examines the role of sports sponsorship, and its impact on consumer behaviour and buyer consumption levels in Ireland. The researcher aimed to investigate the effect sports sponsorship can have on consumers, and to find out what it takes for consumers to be impacted positively. The dissertation is concerned

Sponsorships: A Women's Sports Perspective Master Thesis MSc Economics and Business Administration (cand.merc) Brand and Communications Management Copenhagen Business School Author: Rebecca Marie Hasle Student Number: S141661 Number of characters: 179.185 Number of pages: 79 Master Thesis Supervisor: Sven Junghagen Date of submission: May ...

This shows that sponsorship is continuing to grow throughout the world, especially in Asia. However, the amount of worldwide sports sponsorship spending dropped to $29 billion in 2020 due to the new coronavirus epidemic (Two Circles, 2020). Among different types of sponsorship, sports sponsorship is seen as a powerful tool for brand communication.

s, especially in sponsorship and branding. 1.2 Thesis ObjectivesThe intersection of business and sport is a dynamic and ever-evol. ing arena that has gar-nered significant attention in recent years. The thesis delves into this intriguing interplay, focusing on key objectives to illuminate t.

Sport sponsorship is becoming a bigger and bigger part of marketing solutions for brands, and it has become an integral element in professional sports. Since the early 90's, the amounts spend on sports sponsorship has been skyrocketing across all regions and sports, and there are no signs that this trend will stop in the near future.

Second, we propose. and empirically test a model that assesses image transfer in sport sponsorships. We find. support for a basic level of image transfer for all sponsors. However, more detailed ...

SPORTS SPONSORSHIP AND THE IMPACT ON A BRAND´S PURCHASING INTENTION AND RECOMMENDATION: RED BULL, MORE THAN WINGS David Coelho de Brito Dissertation submitted as a partial requirement for the conferral of Master in Marketing Supervisor and Co-Supervisor: Professor Rui Manuel Vinhas da Silva, Department of Marketing, Operation and ...

The impact of sport sponsorship on aspects of consumer-based brand equity A case of Formula One World Championship Student Name: Sara Monterian Student Number: 511361 ... Erasmus School of History, Culture and Communication Erasmus University Rotterdam Master's Thesis June 2020 . 2 The impact of sport sponsorship on aspects of consumer-based ...

Sponsorship in Sports Marketing: The effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival club. Diogo Matos dos Santos de Magalhães Oliveira Dissertation submitted as partial requirement for the conferral of Master in Marketing

Sports Sponsorship: An analysis of the influence of Sports Sponsorship on Purchase Intentions of FMCG Consumers: Authors: Willam, Mats: Advisors: PAUWELS, Piet: Issue Date: 2013: Publisher: UHasselt: Abstract: Hereby, I upload my master's Dissertation for the fulfillment of the course master of Management - international Marketing strategy. In ...

Purpose: Sports Sponsorship aims to build a synergic relationship between the sponsor brand and the sponsored entity. Knowing that these partnerships benefit from impacting consumer perception, the dissertation's main objective is to investigate sports sponsorship's impact on consumer-based brand

The impact of sport sponsorship on aspects of consumer-based brand equity A case of Formula One World Championship Publication Over the past three decades the prevalence of sport sponsorship increased tremendously, and its existence became inseparable from every globally recognisable sport category, especially from motor racing.

Particularly, sports sponsorship, the largest portion of commercial sponsorship [15], has drawn great attention from marketers and brand managers over the last few decades because sports fans or ...

Study on Sports Sponsorship Effectivenes s. Suffyan A. Alhadad. Department of Sports Adm inistration, Facult y of Physical Education for Girls, Alexandria University, Egypt. Email: suffyan.a ...

An Empirical Exploration of Sports Sponsorship: Activation ...

The aim of this paper is to investigate the impact of sponsorship perceptions and attitudes of sport team fans on their purchasing decision, as well as to investigate the significance of sport sponsorship in promoting socially responsible companies and other sustainable practices in society. This paper gives insight in possibilities and effects of promoting sustainable activities and socially ...

With an astonishing predicted $48.4 billion, the global spend on sports sponsorships is expected to be higher than ever before according to marketing and research organization World Advertising Research Center (WARC) (Brownsell, 2020). The 5% increase is the strongest growth within the sports sponsorship market in over a decade.

The Path to Global Sport Sponsorship Success: An Event History Analysis Modeling Approach Dissertation Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the Graduate School of The Ohio State University By Jonathan A. Jensen, M.S. Graduate Program in Kinesiology The Ohio State University 2015

achieve this purpose, the thesis describes and explains companies objectives with sport sponsorship, the threats being encountered by its usage and the reasons why companies decide to sponsor. The theory of the thesis was collected from various sponsorship literatures that included both books and article journals.

option when deciding upon marketing tools. The purpose of this thesis is therefore to provide a better understanding of sport sponsorship as a marketi. g communication tool in Swedish companies. In order to reach this purpose, research questions focus on the objectives, selection process, and evalua.

1 Sports sponsorship is an import ant part of sports events. 2 The perception of sponsors has an eff ect on the perception of sports events. 3 There is a logical connection be tween sports teams ...

In the sport sponsorship environment, the fit degree between sponsor brand and sponsored sport event is a core factor to promote consumer trust. In this thesis, the sport sponsorship consumers are the survey respondents. Based on comprehensive perspective, the impact mechanism model between fit degree and brand trust is built to make empirical ...

Sports sponsorships encompass a vast spectrum, ranging from individual athletes to global events. Each avenue offers unique opportunities for brands to connect with audiences. For instance, associating with a popular athlete can enhance brand perception, while sponsoring a major sporting event can bolster brand visibility on a global scale.

ABSTRACT. The aim of the study was. Benefits such as creating long lasting relationships with the stakeho lders as well as the community. and building company image are also discussed. Challenges ...