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Check 50+ Abstract Business Concepts Visualized by Icons

7 Slide Design Ideas for Vision & Mission Statement

• July 19, 2018
• Management presentations , PowerPoint templates for download , Strategy Management presentations

Last Updated on June 28, 2024 by Barbara

Inspiring strong vision and mission statements define contemporary company cultures. Portraying those statements creatively to your team members or customers can be challenging. In this blog, you’ll find several attractive vision and mission illustration examples.

In many presentations, vision and mission illustration slides aren’t prepared with the attention those key company statements deserve. They are usually presented as a plain text quote. We’d like to inspire you by offering a few far more creative ways to communicate these impactful phrases to your listeners.

You can get all the slides and icons in  Vision Mission Presentation Templates collection (see details by clicking the pictures).

We put together seven design ideas you can use when you want to:

• underline the importance of vision and mission statements in strategic management presentation
• show how your company differs from others
• present values and goals to your team or employee groups
• kick start your speech with an impactful slide
• portray these ideas in an impactful way

Get inspired by those graphics and let us know which one you like most in the comments.

#1: Vision and Mission Illustration as Stairs & Exit Infographics

Putting a vision statement on the top of the slide and a mission statement below will symbolically show the step-by-step path toward achieving your company’s long-term goal (the Kaizen way ).

Door graphics at the staircase end can represent an exit strategy if that’s your intended direction. That is often the case for start-up pitch presentations when applying for venture funds.

#2: Use Original Picture Placeholders for Mission, Vision, and Values Slide

Using pictogram symbols will help your audience to identify the slide topic faster and see right away what you are talking about. You can see how we added a telescope, a rocket, and a diamond to the corresponding slides.

You can add creativity and style by filling the vector shape with an appropriate photograph. Our templates are fully editable, so you can replace the picture inside with the one you prefer.

Such picture graphics are style neutral so you can add them to any presentation type. To be consistent with colors, choose a photograph with colors close to your logo or the style of your presentation.

#3: Presenting Vision & Mission as a Contrast Quotes

We strongly suggest following the minimalistic rule: less text = a better-looking slide .

Before finalizing a slide ask yourself whether you need the full text or if you can trim it somehow. Here’s an example: a dark picture, outline elegant icons of a map and eye, and your most important vision or mission statement in the white text.

Or if you like the flat infographics style more, check out the next picture, where we used big multi-color symbols  associated with the concepts of vision, mission, and goal:

#4: Roadmap Toward Your Vision

The roadmap timeline is another good metaphor you can adapt while focusing on business milestones. That way listeners will see exactly the current status, your future plans, and what steps need to be taken on the way.

In the example, we put the following four points towards the vision: NewBusiness Partners, Employee Recruitment, International and Global Business.

#5: Venn Diagram to Show Values & Plans Interrelation

Another unusual way to present strategic management concepts is a well-known Venn diagram, and we must admit a very effective one. You can show how you’ll fulfill your mission by accomplishing goals, which will match up with your vision. Visualize how the values are connected with the vision and mission of the company.

The Venn diagram can help underline the synergy between the core company values, mission, and vision. Show that all three elements are important in helping to shape the overall organizational strategy. There’s also a place for notes or comments if you’d like to include them on the slide.

Venn diagrams look good in any style, just use colors consistent with your brand or some neutral ones. You can reuse those transparent or flat-style diagrams from the picture above for your presentation. See more examples of Venn intersection diagrams .

#6: Surprise Your Audience with Striking Vision and Mission Slides

Slides with full-size picture backgrounds and text in semitransparent boxes will gain much more attention than classical white background slides. Use them to create a surprising or more powerful effect.

#7: More Diagrams to Show Vision and Mission

If you prefer to use a neutral background that will not steal attention from what you’re presenting, try a flat-style diagram on a plain white slide. This is a proven way to communicate your topic more effectively.

Make the diagram more attractive by adding illustrative icons to convey your message. We prepared several options to choose from:

• A slide with steps flowchart:

• A quotation butterfly diagram slide:

• A slide where strategy is displayed in stages towards the final vision, starting with presenting company values

By the way, If you are only starting out and do not have your mission and vision formulated yet, this great article by Hubspot will inspire you:  17 Truly Inspiring Company Vision and Mission Statement Examples . Lindsay Kolowich shares the best examples of mission statements and carefully explains each one, plus defines the difference between vision and mission.

No more boring Company vision slides

We hope our design ideas have inspired you. Making more visual presentations is not that hard, you just need some practice to create attractive professional-looking slides instead of text-only statements slides. A few simple diagrams or a proper image can work wonders.

Now you can design simpler versions of those slide examples using basic PowerPoint shapes and vector symbols . If you want to save time or you lack the design skills (though, we believe every person can create visual slides) to prepare presentation graphics like these, start with a pre-designed template.

Download the Vision and Mission template slides

If one of our pre-designed slides doesn’t exactly look like the one you want to see in your presentation, make your own or modify one of ours to suit your needs. Get our Vision Mission slide templates here:

Looking for different diagrams and charts? Check out our ultimate infographics bundle which includes creative PowerPoint timelines, lists, and comparisons.

Further resources

• If you want to illustrate abstract business concepts with one symbol, check an article where we gathered ideas for concept visualization .
• Pitching new ecology or green technology ideas? See how to make the environment-related project presentation clear, and succinct and ensure it will get the attention of stakeholders or your team.
• Ideas on creating a strong investor pitch deck presentation in PowerPoint.

If you’re looking for more design inspiration, check our step-by-step guide on how to redesign vision and mission statements (you’ll find many more practical tips on our YouTube channel):

Subscribe to the newsletter  and follow our  YouTube channel  to get more design tips and slide inspiration.

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• Inspiration , Operations

Mission statement examples: 16 of the best to inspire you

• 15 Jun 2021

More than just a planning exercise, a mission statement focuses your leadership team, inspires employees, and communicates your core values to the larger world.

All in a single sentence. Magic.

A mission statement is one of the most important documents in your company’s arsenal, but it’s also one of the most difficult to craft. We’ve gathered 16 of the best company mission statement examples to help get your creativity flowing.

Level up with a mission statement video:  Deliver your mission statement with the most engaging communication medium — video. Turn your company’s mission statement into a video with Biteable. Start with a brandable  mission statement video template  and let Biteable’s smart editing features do all the heavy lifting for you.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

What is a mission statement?

A mission statement sums up the core of who your company is and why it exists. It’s  raison d’etre , if you want to get fancy and speak a little French.

Company mission statements are typically short and sweet, only a sentence or two. And the best mission statements are anything but boring.

When done right, your company’s mission statement acts as a powerful driver that informs every aspect of your organization, from daily operations, to customer loyalty, to employee satisfaction. When done wrong, a mission statement is just another line of jargon everyone pretty much ignores.

Take the Starbucks company mission statement as an example:  To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Starbucks could have said:  To challenge the predominant infrastructure of coffee culture and develop a network of coffeehouses in every major market.

Did your eyes glaze over on that second one? Ours too. While technically true, our made-up example of a company mission statement is full of dreaded corporate-speak. It belongs deep in the bowels of a strategic plan, not as it’s headline.

On the other hand, the real Starbucks mission statement makes us want to be a part of it all. And even more than that, it conveys a sense of the beating heart behind the company.

The best mission statements do just this — clearly convey a company’s reason for existing, in language that is exceedingly human.

Mission statements vs. vision statements — what’s the diff?

It’s easy to confuse vision statements and mission statements. But there are a few important differences.

A vision statement is aspirational. It outlines where your company strives to be in the future — whether that is one year from now or ten. In contrast, a mission statement spells out where your company is right now.

Think of your company’s vision statement as a long-term goal post. The end point towards which you are working. If your vision statement is a goal post, then your mission statement is what drives you toward that goal post.

Why your company mission statement is important

You’ll probably write your company mission statement during your strategic planning because it’s a valuable tool that helps your leadership team make big-picture decisions. Chances are, you’ll even look at examples of other company mission statements to help you craft your own.

But the purpose of a mission statement goes far beyond strategic planning.

Consumers value mission-driven companies

It’s no secret that today’s consumer values a company with, well, values. These values don’t have to be centered around saving the world. But they do need to be clear, focused, and genuine.

A 2020 study  by global communications agency Zeno Group found that if consumers think a company has a strong purpose, they are:

• 4 times  more likely to purchase from the company
• 4.5 times  more likely to recommend the company to family and friends
• 6 times  more likely to defend the company in the wake of public criticism

Think about this in terms of your personal life. The more you connect with a person, the more likely you are to invite them over for coffee, introduce them to your other friends, and come to their defense. The same is true for the companies we buy from.

We humans value connection and a shared sense of purpose. All things equal, your company’s mission statement can be a powerful differentiator.

Employees want a sense of purpose

Just as your company mission statement makes an impact on consumer sentiment, the same can be said about employee sentiment.

According to a recent Gallup poll  Gen Z and millennials (who make up nearly half of the full-time workforce in the US) value belonging to a company with a strong moral compass. They appreciate ethical leadership, and they want to know that their own work has a positive impact on the world at large.

The more effectively human resources and the rest of the leadership team communicates the company’s mission to rank and file employees, the better.

But it doesn’t stop there. It is equally important to put your money where your mouth is, so to speak. If your company mission places value on the environment, do you give your employees opportunities to act upon these values in their everyday work life?

The most effective company mission statements are clear and actionable, from the products a company makes all the way down to the food in the employee cafeteria.

How to write an effective mission statement without a lot of headache

Understanding mission statements is one thing. Actually sitting down to write your company’s own mission statement is quite another.

But if you take the time to do it right, the process is a really useful exercise. Think of this as a chance to clarify and fine tune your purpose so you can point the company in the right direction for years to come.

Brainstorming your company mission statement

To get started, gather your leadership team and brainstorm answers to these four questions. If you are the solo founder of a fledgling company, gather key stakeholders or a handful of your professional mentors instead.

Aim for a short paragraph on each question.

• Why does our company exist?
• What value do our products or services bring to consumers?
• What core beliefs guide our work?
• What makes our company different, better, or more inspiring than our competitors?

After you brainstorm answers to these questions, review your answers and highlight the concepts that are central to your company. You might also pick a few company mission statement examples from businesses you admire and use those to help guide you.

If this brainstorming discussion took place with a group of people, now’s the time to send one or two individuals off to winnow the answers down to a couple of sentences.

Task this pair with writing several drafts of a mission statement, so the final decision makers have choices to work with.

This group process might seem cumbersome, but remember, your company mission statement is a core document. It should reflect the thought processes of as many stakeholders as possible.

Finalizing your work

After you land on a mission statement, do one final check to make sure it meets these criteria:

Plausibility:  Your mission statement is big-picture, but it should ultimately tie back to your everyday business operations. At least in a broad sense.

Readability:  No corporate speak or jargon. Avoid unnecessarily big words or complex sentences. Keep it simple.

• Voice:  Now isn’t the time to be dry and boring. Use language that’s active and compelling. Your mission statement should reflect the unique voice and culture of your company.

Pro-tip:  Give your mission statement more reach by creating both a text and video version. The video can be simple, just an eye-catching background, animated text, and a soundtrack.

Include your mission statement video as part of hiring announcements or other  HR video communications . Or send it over to your marketing team to use as a Facebook cover, website content, and more.

Company mission statement examples: 16 of the best

How do other leading companies tackle their mission statements? We searched far and wide for the best company mission statement examples.

1. Starbucks: Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

The Seattle-based coffee giant originated in 1971 and has since become ubiquitous around the world.

Starbucks mission statement :   Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Why it works:  We touched on the Starbucks mission statement earlier, but we’ll elaborate more here. We included this example of the Starbucks company mission statement because it works well for two reasons: it’s ambitious without being overreaching, and it uses down-to-earth language.

Inspiring and nurturing the human spirit isn’t directly related to coffee. But considering the role the company played in reviving coffee house culture in the US, the human spirit and a sense of community doesn’t seem like too big of a stretch. The second part of the statement is exceedingly tangible. It paints a small-scale picture of the company and its work.

2. Honest Company: Meaningful transparency and thoughtful design. We’re on a mission to change the world, one product at a time.

Honest Company made headlines when it went public in mid-2021, with founder Jessica Alba as the youngest-ever Latina to list a company on the New York Stock Exchange.

Honest Company mission statement :   Meaningful transparency and thoughtful design. We’re on a mission to change the world, one product at a time.

Why it works:  As a company committed to creating “clean” baby products, a mission of meaningful transparency and thoughtful design is two-fold. It’s a necessary part of their business practices, and it also speaks to consumers looking for a higher standard in their products.

Being on a “mission to change the world” might be a bit of a stretch. But considering the  baby products market  is projected to be worth $88.72 billion US dollars worldwide by 2026, maybe it isn’t such a huge stretch after all.

3. Patagonia: We’re in business to save our home planet

The outdoor apparel and equipment company is known for its social and environmental activism.

Patagonia mission statement :   We’re in business to save our home planet.

Why it works:  Patagonia is often used as a good company mission statement example, and for a reason. Although it’s wildly lofty, the company really does put their money where their mouth is.

Patagonia originally began as a scrappy company specializing in steel pitons for rock climbing. But when the founders realized their gear damaged the rock face they so loved, they pivoted to low-impact aluminum chocks.

From the moment Patagonia pivoted to aluminum chocks, it became an environment-first company with far-reaching efforts built into every aspect of their business practices.

4. Microsoft: To empower every person and every organization on the planet to achieve more

The software giant is currently valued at  approaching $2 trillion .

Microsoft mission statement :   To empower every person and every organization on the planet to achieve more.

Why it works:  Notice, Microsoft’s company mission statement makes no mention of software, or PCs, or technology at any level.

This isn’t to say the company is focused on something other than tech. But by concentrating on the “why” not the “what” of the business, this mission statement example remains flexible and agile. No matter where the market moves, Microsoft aims to increase productivity with it’s products.

5. Square: Everyone should be able to participate and thrive in the economy.

Square’s point-of-sale and online payment platforms came out on top during the pandemic. But even before that time, the company was a leader in POS products.

Square mission statement :   Everyone should be able to participate and thrive in the economy.

Why it works:  The company’s extended mission statement goes on to say: No one should be left out of the economy because the cost is too great or the technology too complex.

Similar to Microsoft’s mission statement, Square leaves room for agility here. It aims to produce simple, low-cost payment products, regardless of where the market takes it. We also appreciate Square’s focus on who the company serves and why.

6. Pinterest: Bring everyone the inspiration to create a life they love.

Ah, Pinterest. Inspiration central for crafters everywhere, but also a valuable tool for businesses looking for new marketing platforms.

Pinterest mission statement :   Bring everyone the inspiration to create a life they love.

Why it works:  More than the words it uses, we appreciate how Pinterest discusses the ways its mission evolved along with the company.

According to Pinterest, the platform was originally conceived as “a tool to help people collect the things they were passionate about online.” It quickly became clear that people most enjoy using the site to get inspiration from others. And with this, Pinterest’s current mission was born.

7. Target: Help all families discover the joy of everyday life

Fun fact: According to Target’s website, 75% of the US population lives within 10 miles of a store. And why not? Everyone loves a trip to good old Target.

Target mission statement :   Help all families discover the joy of everyday life.

Why it works:  This company mission statement example is equal parts broad and super-specific, depending on how you look at it.

It speaks to Target’s affordable products, geared toward everyday people. But this mission statement can also easily extend to the company’s focus on community giving, corporate responsibility, and creating a positive employee experience.

8. Southwest Airlines: Connect people to what’s important in their lives through friendly, reliable, and low-cost air travel

The smallest of the “big four” US airlines, Southwest is known for its friendly crew and affordable ticket prices.

Southwest Airlines mission statement :   Connect people to what’s important in their lives through friendly, reliable, and low-cost air travel.

Why it works:  Maybe you can chalk it up to the company’s southern roots, but Southwest consistently ranks high for customer service. Its mission of connecting people to what’s important in their lives touches on this value.

Southwest sees itself as doing more than just moving people from point A to point B.

9. Spotify: To unlock the potential of human creativity — by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it

The Swedish audio streaming platform currently has 356 million users across 178 markets.

Spotify mission statement :   To unlock the potential of human creativity — by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

Why it works:  We included this example because, technically speaking, this is a mission statement and a vision statement combined into one.

When you write your mission statement, it’s important not to confuse the two. But for marketing purposes, wrapping a mission statement and a vision statement up into one shiny package sometimes works very well.

10. Google: Organize the world’s information and make it universally accessible and useful

This one needs no introduction. After all, to Google is officially listed in Merriam-Webster as a transitive verb. If that isn’t a sign of a powerful company, we don’t know what is.

Google mission statement :   Organize the world’s information and make it universally accessible and useful.

Why it works:  Google’s effectiveness is centered around its algorithms. At its heart, an algorithm is a system for organizing information. So Google pretty much nailed it here.

We also appreciate the focus on making information “universally accessible and useful.” Google is arguably the most powerful search engine in the world, yet it’s simple enough for anyone to use. Universally accessible and useful sums that up nicely.

11. Nike: Bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete

The Oregon-based footwear, apparel, and sports equipment company was founded in 1964 and is now synonymous with athletics.

Nike mission statement :   Bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.

Why it works:  We admit, we like the asterisk more than we like the actual mission statement. Nike outfits some of the biggest names in professional sports, but its mission specifies “if you have a body, you are an athlete.” The word “inclusion” doesn’t appear in the company’s mission statement, but it says it — and then some — in so many words.

12. CVS: Helping people on their path to better health

Founded as a drugstore in 1963 by brothers Stanley and Sidney Goldstein and partner Ralph Hoagland, CVS bills itself as a “health care innovation company that is reinventing pharmacy.”

CVS mission statement :   Helping people on their path to better health.

Why it works:  This isn’t one of the most inventive examples of a company mission statement, and it also seems somewhat obvious for a drugstore. But CVS embodies its mission in some pretty bold ways. In 2014, it became the  first national pharmacy in the US  to stop selling cigarettes and tobacco products.

13. Harley Davidson: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul

Harley-Davidson was founded in Milwaukee in 1903, and it remains one of the most popular motorcycle brands.

Harley Davidson mission statement :   More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul.

Why it works:  Harley-Davidson is known not only for its iconic design and distinctive engine sound, but also for the unique subculture of Harley riders.

Although Harley enthusiasts might balk at the idea, the company is as much a lifestyle brand as it is a motorcycle manufacturer. And that lifestyle delivers just what is promised in the company’s mission statement: adventure and freedom. And a whole lot of leather.

14. Dove: Help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realize their full potential

What started as a single product — the Dove Beauty Bar — grew into a major line of personal care products used by women around the world.

Dove mission statement :   Help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realize their full potential.

Why it works:  The company’s mission statement combines seamlessly with their vision statement, which says, “We believe beauty should be a source of confidence, and not anxiety.”

Dove delivers on this promise with its far-reaching body positivity campaigns, research initiatives, and self-esteem projects.

15. Livestrong: Which everyday cancer problem will we fix today?

Livestrong is a nonprofit organization that supports people living with or affected by cancer.

Livestrong mission statement :   Which everyday cancer problem will we fix today?

Why it works:  Because selling products and services to consumers isn’t part of the equation, nonprofit mission statements differ from those of their for-profit counterparts. But we included Livestrong here, because it has such a unique mission statement.

Very few mission statements are in the form of a question. This was very intentional on the part of Livestrong. As the company puts it on their mission page, “We have a Mission Question, not a Mission Statement, because we believe that we can only achieve the best solutions through asking the right questions.”

16. TED: Spread ideas.

The media company solicits keynote-style talks from some of the best minds and makes these available, for free, via video and through their podcast,

Ted mission statement :   Spread ideas.

Why it works:  This is another company mission statement example that makes the rounds on the best-of lists. You can almost imagine the lengthy thought process that transpired as TED execs winnowed their mission statement down to just two words. Two words! But that’s all they need.

This mission statement doesn’t say they are “creating opportunities for…” or “gathering the brightest minds to…” They do all of these things as well. But at the very core of the organization, their mission is to spread ideas.

In those two words, they say it all.

FAQs about company mission statements

These company mission statement examples are just a sample of what’s possible when a company really takes the time to craft a thoughtful mission statement. To help you write yours, here are answers to some of the most frequently asked questions about mission statements.

What should a company mission statement include?

A company mission statement should include one or two strong, well-written sentences that talk about why a company exists, the value it brings to its customers, the core beliefs that drive its work, and what sets it apart from other companies doing similar work.

What are the 3 parts of a mission statement?

The three parts of a mission statement are:

• Mission and purpose:  the main reason a company exists. Its purpose in a broad sense.
• Values:  the core values that drive everyday decisions and behavior in the company.
• Goals:  what the company hopes to achieve by sticking close to its mission and values.

What is a strong mission statement?

A strong mission statement is short and actionable. The strongest company mission statements are written in accessible language (no corporate speak) that reflects a company’s unique culture and voice. A good mission statement is lofty, but also ties back to a company’s everyday business practices.

What is Coca Cola’s mission statement?

Coca Cola’s mission statement is  “to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands and actions, and to create value and make a difference.”

Give your mission statement wings with Biteable

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35 Vision And Mission Statement Examples That Will Inspire Your Buyers

Published: February 28, 2024

Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.

Brands use a mission statement to express their values. As consumers, we like to patronize businesses that have values we believe in.

A strong mission statement makes it easy for consumers to understand your values and feel confident purchasing from you.

Still, loyalty doesn’t happen overnight. Building brand loyalty, like creating mission and vision statements, takes time. You may just find the inspiration that you need in someone else’s mission statement, so we’ve gathered 35 example mission statements to help make your research easy.

If you’re in a bit of a time crunch, use this table of contents to find precisely what you’re looking for to inspire the development of your company’s mission.

Table of Contents

What is a mission statement?

How to write a mission statement, what is a vision statement.

• Mission vs Vision Statements

Mission and Vision Statement Template

Best mission statement examples.

• Best Vision Statements Examples

A mission statement is a simple statement about the goals, values, and objectives of an organization. A mission statement summarizes why a business exists and helps a company respond to change and make decisions that align with its vision.

This brief description helps customers, employees, and leadership understand the organization’s top priorities.

An effective mission statement will naturally change over time. As a company grows, it may reach its early goals, and they’ll change. It’s important to revise mission statements as needed to reflect the business’s new culture as it achieves its goals and develops new targets.

What makes a good mission statement?

A great mission statement combines physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. A good mission statement will not only explain your brand’s purpose but will also foster a connection with customers.

When your brand creates a genuine connection with customers and employees, they’ll stay loyal to your company, thereby increasing your overall profitability.

Mission statements also help you stand out in the marketplace, differentiating your brand from the competition.

I’ve personally observed that there’s more brand recognition for companies when consumers think they have an important mission.

When wearing a pair of TOMS shoes, I’ve noticed that people comment more on my shoes than when I’m wearing Converse or Nike shoes (which are both more well-known brands). TOMS famously created the One for One® model, where they vowed to donate one pair of shoes for every one purchased.

A memorable company mission makes your product more noteworthy.

What are the three parts of a mission statement?

Your mission statement should clearly express what your brand does, how it does it, and why the brand does it. You can quickly sum this up in your mission statement by providing the following:

• Brand purpose. What does your product or service do or aim to offer and for whom?
• Brand values. What does your company stand for? For example, are you environmentally conscious and provide a more sustainable solution to solve a problem? Values are what make your company unique.
• Brand goals. What does your company accomplish for customers? Why should they purchase from you instead of other competitors?

With these three components, you can create a mission that is unique to your brand and resonates with potential customers. Next, we’ll guide you step by step on how to write a proper mission statement to build on as your company evolves.

You understand the importance of a well-crafted mission statement that effectively summarizes a company’s purpose, but how do you write one? Let’s look at the steps to write a good mission statement, and then we’ll dive into mission statement examples to inspire your creativity.

• Explain your company’s product or service offering.
• Identify the company’s core values.
• Connect how your company’s offering aligns with your values.
• Condense these statements into one.
• Refine your mission statement.

1. Explain your company’s product or service offering.

A good mission statement helps prospects understand what your company does in a literal sense. This means explaining your offering in basic, clear terms. Your explanation should answer the most basic questions like:

• Are you selling a product or service?
• Why would customers buy it?
• How does your offering solve for the customer?

Record your answers and focus on how your product or service brings value to your buyer personas , otherwise known as your target audience.

2. Identify the company’s core values.

Now, this is where you can start thinking bigger. You didn’t just make a product or service at random. Instead, you’re most likely motivated by a set of core values . This is particularly important for socially conscious businesses and brands that care about well-being.

Core values are deeply ingrained principles that guide a company’s actions. Take HubSpot’s culture code, HEART , for example:

• Empathetic.
• Remarkable.
• Transparent.

These are principles that not only company employees respect but are principles that our customers appreciate as well. By identifying core values that hold meaning on personal and organizational levels, you’ll have an appealing set to add to your mission statement.

3. Connect how your company’s offering aligns with your values.

So, how can your company offering serve your core values? You need to draw a connection between the two in a way that makes sense to the public.

For example, if one of your core values centers on innovation, you want to frame your product or service as pushing boundaries and explaining how it helps customers innovate their lives or business practices. Essentially, you’re taking the literal benefit of the offering and expanding it to serve a higher purpose.

4. Condense these statements into one.

A mission statement can be as short as a single sentence or as long as a paragraph, but it’s meant to be a short summary of your company’s purpose. You need to state the what, who, and why of your company:

• What — The company offering.
• Who — Who you’re selling to.
• Why — The core values you do it for.

Condense this to be between one and three sentences long. At this stage of development, it’s often helpful to write several mission statement drafts to help process ideas and experiment.

Once you have successfully conveyed your brand’s message, it’s time to refine and perfect your mission statement.

5. Refine your mission statement.

Above all, your mission statement stands as a marketing asset that is meant to be:

• Free of fluff.

Your mission statement should clearly outline the purpose of your company offering, capture the company spirit, and show the common goals the company is working to achieve.

Have other team members or advisors read your mission statement draft and make adjustments if needed according to their recommendations. This is normally a slow process for brands, and I’ll share ideas and company mission statement examples in a moment to help inspire creativity in the writing process.

A vision statement is aspirational and expresses your brand’s plan or “vision” for the future and potential impact on the world. They often serve as a guide for a brand’s future goals and explain why customers and employees should stick around for the long haul.

What makes a good vision statement?

A good vision statement should be bold and ambitious. It’s meant to be an inspirational, big-picture declaration of what your company strives to be in the future. It gives customers a peek into your company’s trajectory and builds customer loyalty by allowing them to align their support with your vision because they believe in the future of your brand as well.

What are the three parts of a vision statement?

Your company vision is meant to be inspirational while also aligning with the company’s mission. A vision statement should have the following characteristics:

• Aspirational and ambitious. Have a lofty outlook for what you want your business to accomplish? Here’s the place to put it. Your vision statement should be aspirational and showcase how your business will grow in the future.
• Practical and achievable. While your statement should be ambitious, it shouldn’t be impossible. Set a goal that is both challenging and practical.
• General. Your vision should be broad enough to encompass all of your brand’s overall goals. Think of it as an umbrella for your mission statement and company objectives to nest under.

Both mission and vision statements are often combined into one comprehensive “mission statement” to define the organization’s reason for existing and its outlook for internal and external audiences — like employees, partners, board members, consumers, and shareholders.

The difference between mission and vision statements lies in the purpose they serve.

Mission Statement vs. Vision Statement

A mission statement clarifies what the company wants to achieve, who they want to support, and why they want to support them. On the other hand, a vision statement describes where the company wants a community, or the world, to be as a result of the company’s services.

Thus, a mission statement is a roadmap for the company’s vision statement.

A mission statement is a literal quote stating what a brand or company is setting out to do. This lets the public know the product and service it offers, who it makes it for, and why it’s doing it. A vision statement is a brand looking toward the future and saying what it hopes to achieve through its mission statement. This is more conceptual, as it’s a glimpse into what the brand can become in the eyes of the consumer and the value it will bring in the long term.

In summary, the main differences between a mission statement and a vision statement are:

• Mission statements describe the current purpose a company serves. The company’s function, target audience, and key offerings are elements that are often mentioned in a mission statement.
• Vision statements are a look into a company’s future or what its overarching vision is. The same elements from the mission statement can be included in a vision statement, but they’ll be described in the future tense.

Now that we know what they are, let’s dive into some useful examples of each across different industries.

100 Mission Statement Examples & Templates

Mission statements from 100 companies and templates to create one for your business.

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Company Vision Presentation Template

Summarize your company’s goals and describe your path to achieving them using professional-looking slides.

Trusted by 65M+ users and leading companies

About the Company Vision Presentation Template

This Company Vision Presentation Template can help you communicate your company’s new vision and mission to your staff, partners, customers, and the media. If you’re working in marketing, you will probably need to create this type of presentation for your company at some point.

A company vision presentation allows you to make your company vision statement public, and it’s a unique chance to let everyone know who you are and what kind of future you want to create for your employees and customers.

What is a company vision statement?

A company vision statement describes your company’s aspirations and what you are working toward. It helps everyone focus on the big picture and pursue shared long-term goals, so it has to be inspiring and all-encompassing. A vision statement is usually encapsulated in one sentence, but there are some exceptions.

Tesla’s vision, for example, is to “create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” This statement perfectly illustrates the features described above — it’s bold, powerful, and concise, and it reflects the shared goal of everyone at the company.

How to write an impactful company vision statement

A company vision statement isn’t something that changes every season. Ideally, your statement should remain relevant for years to come. Here are a few tips that can help you shape a long-lasting company vision.

Step 1 . Facilitate cross-departmental communication to make sure that your vision statement resonates with everyone in your company. Since your company vision statement needs to represent your whole business and everyone involved in it, writing it should be a collective effort.

Step 2 . Conduct surveys to understand customer sentiment better. If you’re about to write your vision statement, you already know what your company wants. Now it’s time to find out what your target audience expects from brands like yours.

Step 3 . Keep your vision statement realistic but daring and empowering. A weak, generic statement won’t attract anyone’s attention, and a statement that is too bold might come across as insincere.

Step 4 . Don’t copy your competitors — make sure that your vision is unique to your company. No matter how saturated your niche is, you can always find your unique angle and differentiate yourself from the competition. If you blend in, you risk losing your core audience.

Step 5 . Add a social component to your vision statement to demonstrate that your brand is focused on a higher purpose. Fostering a people-first company culture will help you attract a new, socially-conscious generation of employees and consumers.

What should a company vision presentation include?

Even though every company vision presentation is unique, there are some commonalities in terms of how the presentation is structured. If you want to tell your audience a compelling, cohesive story, be sure to include the following slides:

A company introduction

Where your company is currently 

What you are planning to achieve and how you intend to get there

How your vision reflects your company’s core values

How to use the Company Vision Presentation Template

Shape and iterate your company vision statement. Prepare and write down the brand story you’re going to tell.

Choose this template and start completing it. Adjust the structure if necessary. Follow your brand style guide to a T when customizing the presentation design.

When your presentation is ready, simply switch to Miro’s Presentation mode — this allows you to show your slides in full-screen mode without any distractions. You can return to editing with one click.

Tips for giving a company vision presentation

There are a few more details you need to pay attention to if you want to make your company vision presentation even more captivating:

Avoid vague statements — use facts and numbers to define success. This will give your listeners a clearer idea of how far you want to go.

Tie your vision to individual goals and encourage accountability — help everyone in your company understand how they can help bring the new vision to life.

Explain what made you reconsider your existing vision. If your audience understands what powered the change, they’re more likely to support and promote it.

Always give a company vision presentation in person — or, at the very least, live. A physical presence will make the presentation more personal, engaging , and genuine.

What is the main goal of a company vision presentation?

The idea behind giving a presentation is that you get a chance to share your statement with the world. People may know your brand, but they may not know anything about your overarching strategy and future plans. An effective visual presentation can change that.

What are some common company vision presentation mistakes?

Your presentation will fall on deaf ears if you don’t set the mood. Introduce yourself to the audience, set up an inspiring atmosphere, and gradually build up to the point at which you announce your new vision and mission statement. Another common mistake is overcrowding slides with text — making attendees focus on reading instead of listening to the speaker. Stuffed slides often cause confusion followed by boredom, so try to keep your business presentation short and crisp, especially when you reveal your company’s mission and vision statements. You want your listeners to be fully present.

Get started with this template right now.

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16 Corporate Presentation Templates to Effectively Highlight Your Company

Written by: Gijs Ooijen

At a corporate level, you’re going to have to effectively communicate your vision, strategy or solution with different stakeholders.

Whether you’re presenting to investors, management, potential partners, or customers, your corporate presentations should leave an indelible impression.

Engaging and professional corporate presentations can have a great impact on your business. It does a great job of showcasing your brand in its best light and establishing credibility.

However, creating great corporate presentations isn’t a walk in the park, especially if you’re not a design expert. That's why we've put together a collection of 16 corporate presentation templates that will help you effectively highlight your company's strengths and accomplishments.

But that’s not all. In this article, we’ll take a look at what a corporate presentation is, what it is used for, and how you can create yours using a premade template

So, let's dive in and explore our selection of corporate presentation templates that will take your business to the next level!

Table of Contents

What is a corporate presentation, what should a corporate presentation include, 16 corporate presentation templates to make your own, how to give a corporate presentation.

• A corporate presentation is a visual tool used by companies to showcase products, services or ideas.
• Corporate presentations typically include elements like introduction, overview, products/services, market analysis, testimonials, financial overview and future roadmap.
• When creating corporate presentations, thoroughly research your audience's preferences and interests, then tailor your presentation to resonate with them.
• Create a compelling narrative using a problem-solution format and storytelling to engage your audience throughout the presentation. Use visual aids like icons, images and videos to enhance information understanding and retention.
• To capture the audience's attention and make your presentation effective, have an in-depth knowledge of the subject and practice beforehand.
• Visme offers an extensive library of corporate presentation templates. With a range of styles, layouts, and color schemes to choose from, you'll find the perfect template to fit your company's unique identity and messaging.

Corporate presentations are slideshows or demonstrations used by companies to showcase their products, services or ideas in a compelling and structured manner. It is a visual representation that combines text, images and other multimedia elements like charts and graphs to communicate information effectively.

Let's say you're the CEO of a tech startup seeking investors for a new app. A corporate presentation could be your key to success during pitch meetings. With an engaging presentation, you can confidently introduce your company, explain the app's features, demonstrate its potential and present financial projections.

By simplifying complex ideas and incorporating visuals, corporate presentations enhance understanding and leave a lasting impression on the audience. They also contribute to a professional image, boost brand consistency and offer versatility for various communication needs, making them a valuable tool for any company's success.

A corporate presentation is one of those types of things where the information included really depends on the goal of your presentation. However, there are several key elements you should include in your corporate presentation deck to effectively convey your company's message.

Let's take a look at them.

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Introduction

Start your presentation with an engaging introduction. Introduce yourself and your company, providing a brief overview of your mission, values and achievements, or your company’s.

Next, it’s a good idea to offer an overview of your company, including its history, core offerings and target audience. Showcase your unique selling points and emphasize what makes your company truly unique.

Products and Services

In this section, highlight your key products or services and explain how they address the needs and challenges of your target market. Use visuals, such as images or short product demo videos, to showcase their functionalities.

Market Analysis

After introducing your products and services, provide a brief market analysis to demonstrate your understanding of the industry and its potential. Share relevant data, trends and insights that support the demand for your offerings.

Testimonials

Testimonials work. About 37% of people believe testimonial videos are effective because they’re more authentic than a business’ pitch. Whatever the goal of your presentation is, incorporating customer testimonials helps build trust and credibility. In this section, share success stories that highlight the positive impact your products or services have had on clients.

Financial Overview

Present key financial data and projections to demonstrate the company's stability and growth potential. Use data visualizations like charts or graphs to illustrate revenue, profits and any notable milestones. Visme makes it super easy for anyone to create beautiful charts and graphs without any design knowledge.

Roadmap For the Future

After your presentation, your audience will be left with the question: What’s next? To leave the audience on a good note, let them know about your company’s future plans and initiatives. Share exciting projects or product developments that demonstrate your commitment to continuous innovation.

In this section, we’ll showcase a wide range of essential corporate presentation templates in eight different categories. Each example of a corporate presentation comes with actionable tips you can use to polish your template and make it your own.

General Corporate Presentation

A general corporate presentation should give an all-encompassing overview of the company, its operations and notable accomplishments.

Corporate Slideshow Presentation Template

This template is perfect for any general corporate presentation. It features a clean and modern design, making it visually appealing. With its concise text, users can effortlessly skim through the content.

If you want the presentation to match your brand, you can easily use Visme’s brand wizard . Just insert your website URL and Visme can then automatically copy those colors, logos and fonts to the template.

Strategy Presentation Template

This corporate presentation template offers a touch of fun with its vibrant design, showcasing multiple colors like purple, orange and white. It provides an excellent platform to introduce your mission in an engaging way on the second slide, starting your presentation off on the right note.

The fonts in this design are very modern, but you might want them to be a bit more old-school. If so, don’t worry! Visme has hundreds of different fonts , all within the editor.

Marketing Corporate Presentation

A marketing corporate presentation is specifically crafted to highlight and advertise products, services or brand initiatives to the intended target audiences.

Business Case Presentation Template

This corporate presentation template offers 16 fully designed slides customizable to suit your specific needs. Whether you’re presenting a business case study or sharing a personal success story, this template is ideal for professional and personal use.

This template includes many 3D elements. If you don’t like the ones that are currently in the template, you can simply swap them out for one of the many 3D assets available within Visme.

KPI Presentation Template

Impress your audience with a professional and visually appealing presentation using this template. This template is perfect for sharing detailed end-of-year marketing KPI reports with managers. Its use of icons and charts allows for clear and efficient communication of key topics.

Creating visually appealing charts and graphs as a non-designer may sound hard, but it’s actually not. Visme actually has a robust data visualization tool that does almost all the work for you. You can easily build eye-catching charts, graphs, maps and widgets into your presentation.

Sales Corporate Presentation

A sales corporate presentation is created to help the sales team communicate effectively and strategize sales plans. This could be a sales deck or just a general sales presentation.

Sales Budget Presentation Template

This template showcases project financial plans and ambitions, specifically for sales budgets.

Its modern design and layout enable you to present your company's financial strategy in an impactful manner, leaving a lasting impression on your audience.

If you have live data, such as live financial reports, you can connect and import the data it to your presentation.

Once you customize the template and are happy with it, you can easily download it in many formats, including PDF, PPTX and MP4. You can even share it online with a live link or generate a code to embed it on your website.

Sales Report Presentation Template

This corporate presentation template features a captivating design with a color scheme of blue, white and yellow. The use of interesting graphs and a minimalist layout enhances the visual appeal and keeps the focus on the content.

If you want to make the minimalist design a little more playful, you could do so by adding animations . Have text move in and out of the screen, have colors change, have charts move—whatever you can imagine, it’s possible in Visme.

Tech Corporate Presentation

A tech corporate presentation is aimed at presenting technological innovations, products or services to clients and investors.

Technology Company Presentation Template

This corporate presentation template boasts a modern and futuristic startup-style design, creating a visually impressive experience for your audience. With its spacious layout, there is enough room to showcase and present information effectively.

If you have a lot of data to deal with, consider adding a table. Visme makes it very easy to do so. This tutorial explains how you can do that within Visme, step-by-step, so you can have it done in just a few clicks.

Technology Presentation Template

This technology corporate presentation template features a delightful and fun design, adding an element of excitement to your presentations. The beautiful combination of bright yet soft colors creates a visually appealing and harmonious aesthetic.

Sports Corporate Presentation

The sports corporate presentation is designed to showcase events, sponsorships or partnerships to stakeholders.

European Football Team Sponsorship Presentation Template

This corporate presentation template is specifically-made for European football team sponsors but can be used for many other things. It comes with a rich selection of images, capturing the essence of the football world. The simple yet striking red and black design adds a touch of professionalism to the presentation.

This template includes many images. But if you want other images that match your presentation, Visme has 1,000,000+ free stock images that will do the job for you.

Sports Team Sponsorship Presentation Template

This template, similar to the previous one, targets sports team sponsors. However, it offers a distinct design with a simpler layout, featuring a dominant blue overtone for a refreshing visual experience.

This template, again, features a lot of images. If Visme’s stock library doesn’t quite do it for you, there’s an alternative. Visme also has a free AI image generator . Just tell it what you want the image to look like and the image generator will create it for you in seconds.

Non-Profit Corporate Presentation

A non-profit corporate presentation is created to communicate the mission, projects and impact of the organization to donors and volunteers.

Poverty Alleviation Presentation Template

This template embraces simplicity, allowing the content and heavy themes to take center stage. Its minimalist design is ideal for serious and impactful topics, ensuring the focus remains on the message being conveyed. If you need to add additional information, make your presentation interactive . Instead of cluttering this design, use interactive features to link to documents or add pop-ups with more information or context. Visme offers easy-to-use interactive features to successfully complete this.

Nonprofit Event Presentation Template

This non-profit presentation template follows a minimalist design approach, just like the previous template. Its captivating 2D icons add a touch of visual appeal to your content and make it really simple to follow the content being talked about.

Visme has a rich library of design assets, including animated graphics, icons, illustrations, shapes, fonts and so much more, that can take your presentation to another level.

Product-Focused Corporate Presentation

A product-focused presentation is centered around highlighting a specific product or a group of products and providing in-depth information to potential customers or other potential stakeholders.

Design Tool Presentation Template

This product-focused presentation template offers a fun and futuristic design that takes your presentations to the next level. The vibrant combination of bright blue and pink colors adds an exciting touch to your content. With a focus on visual elements and minimal text, this template ensures an easy-to-follow corporate presentation.

This template includes a few bar graphs, which are actually super easy to create within Visme. With the free bar graph maker , you can create one in seconds just by providing it with the right data.

Fashion Design Presentation Template

This template is perfect for fashion-related presentations but can be modified to fit anything. With professionally stylish layouts and modern fonts, it offers a visually appealing and professional platform to showcase your fashion ideas and concepts or any other ideas and concepts you might have.

Once your presentation is done, you can easily record it using Visme’s presenter studio. Just hit record and start presenting.

Start Up or Agency Corporate Presentation

A startup or agency corporate presentation is created to introduce the company, its unique offerings, capabilities and success stories to potential clients, investors or partners.

Atmoluxe Marketing Plan Presentation Template

This agency presentation template uses contrasting blues and whites to make your content stand out. With diverse icons, images and visuals, it ensures an even distribution of information, leading to a clear and engaging presentation.

Often, multiple people work on a marketing plan at the same time. Visme makes this really easy with its collaboration tools . Just work on the same document simultaneously, see the edits your team makes and leave comments where necessary.

Watch this video below to see how the collaboration feature works

Airsns Pitch Deck Presentation Template

Elevate your pitch with this visually impressive template. This startup presentation template is a fully customizable pitch deck , offering various useful slides with high-quality vector icons and data visualizations. The breathtaking slide layout with geometrically stylized content blocks is designed to captivate and engage your audience effectively.

RELATED: 85+ Best Free Presentation Templates to Edit & Download

We’ve talked a lot about corporate presentations, but now it’s time to put it all into practice. Here are some actionable tips that will help you give the best corporate presentation of your life.

Know Your Audience

Before creating your corporate presentation, thoroughly research your audience's preferences, interests and knowledge level. What do they like? What do they not like? How can you touch them? Tailor your content to resonate with them and address their specific needs.

If you're presenting to potential investors, focus on financial projections and growth opportunities. If your audience consists of clients, you might want to highlight the benefits of your products and how they can address their pain points.

Craft a Compelling Story

Structure your presentation as a compelling narrative to engage your audience from start to finish. Incorporate a problem-solution format to captivate their attention and maintain their interest. Storytelling can truly take your presentation to the next level.

Use Visual Aids

Use visual aids, such as icons, images and videos, to enhance the understanding and retention of information. Keep the design simple to avoid overwhelming the audience.

Instead of using dense paragraphs of text, create slides with key points and complement them with relevant images or icons. This approach helps convey the message effectively and leaves a lasting impact.

Practice, Practice, Practice

In the end, a presentation is only effective if you manage to capture the audience. The most surefire way to do that is to truly know what you are talking about.

Practice your presentation multiple times to ensure smooth delivery and build confidence. Rehearse in front of a colleague or record yourself to identify areas for improvement.

Create Professional Corporate Presentations With Visme

A corporate presentation is a structured visual tool companies use to showcase products, services or ideas in a compelling manner. It effectively communicates company information to stakeholders, clients and investors, aiming to inform and create a positive impression about the company.

Ready to get started with creating your presentation? Choose from any of these 16 corporate presentation templates or browse Visme’s robust template library to find the perfect match for creating your own presentation .

Visme has everything to make your presentation pop with cutting-edge features like the intuitive editor, presenter tool, data visualizations and rich library of design assets.

Sign up to start creating engaging corporate presentations.

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How to Make a Company Profile Presentation (Tips & Examples)

Learn how to make a company profile presentation with our expert tips and company profile presentation examples. Try interactive templates for a personal touch.

Dominika Krukowska

9 minute read

Short answer

What is a company profile presentation?

A company profile presentation is a short, visually appealing presentation that tells your company's story — covering its mission, history, key achievements, and future aspirations. It's perfect for making a great first impression on clients and investors, showing them what makes your business special in a clear and engaging way.

Without a compelling company profile, you’re just another logo in a sea of businesses

In a world where every niche is crowded with competitors, both fresh startups and established giants, standing out is not just tough; it's a survival game.

Not having a strong company profile presentation can lead to missed opportunities and potential customers slipping through your fingers.

But here's the good news: I believe your company can not only compete but also shine.

Stick with me, and you'll learn to create a company profile presentation that not only stands out but also holds its own against the big players. I’m going to walk you through easy-to-implement, effective ways to elevate your company profile from just another name to a standout brand.

Let’s get started!

What makes an effective company profile presentation?

An effective company profile presentation blends engaging storytelling, interactivity, and personalized content that speaks directly to your audience. It's about making a connection, tailoring your message to resonate with viewers, and highlighting your company's journey, mission, and successes.

What should a company profile presentation include?

When you're putting together a business profile presentation, think of it as telling your business's story in a way that's both engaging and informative.

It's your chance to connect with your audience, whether they're potential investors, clients, or partners, and give them a real sense of what your company is all about.

Here's a breakdown of what to include to make your business profile presentation shine.

1) The story of your business

Begin with the origins of your company. This isn't just about dates and facts; it's about sharing the journey, the ups and downs, and the lessons learned along the way.

This narrative helps your audience connect with your business on a personal level, understanding where you come from and what has shaped your company.

2) Core principles and goals

Your mission, vision, and values aren't just corporate jargon; they're the heart and soul of your business. They guide your decisions and actions.

Clearly presenting these principles helps your audience understand what your business stands for and what you're striving to achieve.

3) Milestones and success stories

Highlight the key moments that have defined your company's journey. This could be anything from launching a groundbreaking product to expanding into new markets.

These milestones not only showcase your achievements but also demonstrate your growth and adaptability.

4) Awards and recognitions

Displaying awards and recognitions adds a layer of trust and credibility. It shows that external bodies have endorsed your company, which can be a powerful tool in building confidence in your brand.

5) The team

People connect with people, not just brands. Introduce the key figures in your company, highlighting their expertise and roles.

You can also include employee testimonials that offer a genuine look into your company culture and the people who make everything happen. This humanizes your company and builds trust by showing the faces behind the business.

6) What you offer

Clearly outline what your company offers. This section should be straightforward, explaining your products or services and how they benefit your customers.

Keep it simple but informative, ensuring your audience understands your value proposition.

7) What makes you different

In a competitive market, it's crucial to highlight what sets you apart. Discuss your unique selling points and how they differentiate you from your competitors. This is your chance to explain why your company is the better choice.

8) Financial health and growth

Share key financial data that showcases your company's stability and growth potential. This reassures your audience of your business's health and prospects, which is particularly important for investors and partners.

9) Future plans and aspirations

Describe your goals and how you plan to achieve them. This shows that you're not just focused on the present but are actively planning for future growth and success.

10) Clear call to action

Finish your presentation with a clear invitation for your audience to take the next step. Whether it's exploring a partnership, trying out your products, or discussing investment opportunities, make it easy for them to know how to engage with your company.

How do you create a company profile presentation?

Creating a company introduction presentation is more than just listing facts about your business; it's an opportunity to tell a compelling story that resonates with your audience and offer a window into the soul of your business.

Here’s how to create a captivating company introduction presentation in a few easy steps:

1) Understand the purpose of your presentation

Before you start, it's crucial to understand why you're creating this presentation. Is it to attract investors, inform potential clients, or introduce your company to new employees?

Knowing your audience and purpose shapes the content, tone, and style of your presentation, ensuring it resonates with the right people in the right way.

2) Start with a strong introduction

Your introduction is your first impression. Start with something that grabs attention – your company's mission statement, a brief but intriguing history, or an engaging anecdote about how your company came to be.

This isn't just about providing information; it's about setting the stage and getting your audience interested in what comes next.

Here’s an example of a deck with a strong introduction:

3) Personalize your presentation

Customize your presentation to speak directly to your audience's interests and needs. If you're addressing potential clients, focus on how your products or services solve their specific problems. For investors, emphasize business performance and growth potential.

You can also add dynamic variables to your company profile and import relevant data like your reader’s name or company directly from your CRM. This simple trick will get 68% more people to read your deck in full , and share it internally 2.3x more often.

Here’s a great example of a personalized slide:

4) Incorporate scrollytelling

Scrollytelling can transform a static presentation into an interactive experience, especially for digital formats.

As the viewer scrolls, new elements of your story appear, keeping them engaged and curious about what's next. This technique works wonders for keeping your audience hooked.

Here’s what scrollytelling looks like in practice:

5) Tell your story authentically

Share your company's journey with authenticity. Talk about the challenges you've faced and how you overcame them, the milestones you've achieved, and the reasons behind starting your business.

Authentic storytelling creates a deeper, more emotional connection with your audience.

If you’re looking for inspiration, we have a handy guide including the best presentation storytelling examples and techniques .

6) Add interactive elements

Interactive elements like clickable links, embedded videos, or tiered slides can significantly enhance your presentation's engagement level. These elements provide additional layers of information and interaction without overloading your slides with text.

7) Simplify complex information

Data visualization slides and infographics are powerful tools for presenting complex information in a digestible format.

Whether it's market trends, growth statistics, or financial data, visual representations make it easier for your audience to understand and remember key points.

Here’s a great example of using data visualization in a presentation:

8) Guide your audience to the next step

End your presentation with a clear call to action. What do you want your audience to do next? Whether it’s visiting your website, contacting your team, or exploring a partnership, make this step clear and easy to follow.

Interactive presentation makers let you integrate your calendar into your deck, making it easier than ever for readers to book a meeting with you.

Here’s what a next step slide looks like:

Company profile examples that make your business stand out

Creating a compelling company profile presentation is an art. It's about striking the perfect balance between informative content and engaging storytelling.

To help you master this craft, let's dive into some standout examples of company profile presentations.

Each one shows just how well creativity and clear thinking can work together to really bring out what a company does best and where it's headed, in a way that's both unique and easy to understand.

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Company highlights

This company highlights template presents your journey, market growth, and customer satisfaction. It's ideal for companies like SMEs, startups, and enterprises looking to illustrate their success in AI-driven innovation.

What makes this company profile presentation great:

Using a mix of storytelling and data to highlight a company’s evolution and expertise.

Interactive elements like clickable data points and embedded testimonials bring the company's impact and client experiences to life.

The presentation strategically targets diverse business segments , demonstrating the company's versatility and wide-ranging applications in AI solutions.

Company profile overview

This template is ideal for businesses seeking to present a comprehensive overview. It effectively communicates your company's mission, vision, achievements, and future goals, making it suitable for all types of businesses aiming to establish a strong brand narrative.

Key metrics like annual revenue growth and customer retention rates are highlighted, demonstrating market impact and growth trajectory.

It cleverly segments its audience , detailing how its AI solutions cater to the specific needs of SMEs, startups, and large enterprises, demonstrating a tailored approach.

The company uniquely positions itself by emphasizing its specialized team , highlighting their expertise in driving AI innovation.

Enterprise snapshot

This template is designed for large-scale organizations. It effectively showcases your company's scale, capabilities, and market position, making it ideal for enterprises aiming to highlight their industry dominance and innovative solutions.

It uses tiered slides with tabs , effectively catering to different use cases and readers, allowing for a personalized presentation journey.

The presentation features easily editable logo placeholders , offering the flexibility to showcase past clients' logos, enhancing credibility and trust.

The ability to embed a case study directly into the presentation, providing tangible evidence of a company’s impact and success in real-world scenarios.

Corporate spotlight

This template is a concise yet impactful tool for highlighting your company's background, values, capabilities, and accomplishments. It's perfect for businesses wanting to emphasize their unique selling points and industry standing.

A smart Call-to-Action (CTA) that's strategically placed to engage viewers and encourage them to schedule a call directly from the company profile deck.

The fully interactive layout of the presentation invites viewers to actively engage with the content, creating a more immersive and memorable experience.

Data visualization elements transform complex data into easily digestible and visually appealing information, enhancing understanding and retention.

Company introduction

This template is tailored for businesses in the finance and technology sector. It effectively communicates your company's solutions, market challenges, and how you address them, making it ideal for companies looking to establish credibility.

The average reading time on the cover slide sets clear expectations for the audience and reduces bounce rate by almost a quarter .

The use of grayed-out content strategically highlights key information, guiding the viewer's focus to the most important aspects of the presentation.

Running numbers dynamically showcase key achievements and growth metrics, capturing attention instantly.

Corporate profile

This corporate profile emplate offers a succinct yet powerful presentation of your company. Highlight your unique selling points and industry standing, making a strong impression on your audience.

A video on the cover slide immediately sets the tone for the company's innovative approach and boosts engagement by up to 32% .

A perfect balance between image and text placeholders ensures a visually appealing layout that communicates effectively without overwhelming the audience.

A built-in analytics panel allows companies to track viewer engagement and gather valuable insights for future presentations and strategies.

General business overview

This general business overview template is a versatile tool for businesses across various industries. It showcases your company's innovative solutions, market growth, and customer satisfaction, suitable for companies aiming to highlight their market impact and user-centric approach.

The presentation begins with a strong, user-centric message , emphasizing commitment to enhancing user experiences and streamlining operations.

The ability to add testimonials and case studies can enhance credibility and showcase the real-world impact of your company’s solutions.

A library of data visualization elements to highlight the most important growth metrics in an interactive way.

Company insights

This company insights template is perfect for businesses looking to showcase their innovative solutions and market impact. It highlights your company's growth, customer satisfaction, and industry solutions, ideal for companies aiming to illustrate their success and expertise.

It offers the option to integrate dynamic variables , which enables a personalized experience for each viewer to enhance engagement and relevance.

The ability to use an AI assistant for crafting messages and generating images , showcasing a forward-thinking approach in presentation design.

The presentation design allows for the addition of multiple smart CTAs , giving presenters the flexibility to guide viewer interaction and drive specific actions.

Company overview

This template emphasizes your company's innovative solutions, market growth, and customer satisfaction, making it suitable for e-commerce, startups, and large enterprises aiming to demonstrate their user-centric approach and success.

An intuitive editor makes it easy for users to create and customize their presentations.

Thanks to various CRM integrations , you can personalize your deck at scale, allowing for tailored messaging that resonates with each unique audience segment.

The option to extract branding elements directly from the brand name and company website, ensuring brand consistency and a cohesive visual identity across the presentation.

Company intro

This template showcases your company's innovative solutions, industry challenges, and the benefits of your services, making it ideal for companies aiming to demonstrate their expertise and capacity for digital transformation and financial empowerment.

Using dynamic variables makes personalization quick and easy while ensuring that 68% more people will read your presentation in full .

The layout of the presentation automatically adapts to any changes made, so you don’t have to worry about ever breaking the design.

The option to make changes even after it has been sent , offering flexibility and control over the messaging and content.

Company presentation

This template is perfect for 'About us' decks or company overviews. It tells the story of your business in a way that engages and resonates with the audience, making it ideal for companies looking to create a compelling narrative about their journey and achievements.

A mobile-responsive design ensures it looks great and functions smoothly on any device, enhancing accessibility and viewer engagement.

The option to embed videos directly into the deck adds a dynamic and interactive element that can effectively convey the company's story and values.

The scroll-based design of the presentation creates a seamless and intuitive user experience, guiding viewers through the content in a natural and engaging way.

How to design a company profile presentation?

Designing a compelling company profile presentation is about more than just listing your achievements and services. It's about creating a narrative that resonates with your audience and showcases your company's unique value.

Here’s how to make your company introduction presentation stand out:

1) Tell your company's story visually

Start with a strong visual narrative. Use images, infographics, and timelines to illustrate your company's journey, achievements, and future goals. This approach helps your audience connect with your story on a deeper level.

2) Incorporate your branding

Ensure your presentation reflects your company's branding. Use your brand colors, logos, and fonts consistently throughout the presentation. This does more than just give a polished look; it really helps hammer home what your brand is all about. Use all the toolstack you need for a hgh-end design, from logo creators to brand color palletes.

3) Use data visualization components

When presenting data, such as market growth, financials, or customer demographics, use charts and graphs. This makes complex information more digestible and engaging.

4) Personalize for different audiences

Tailor your presentation to your audience. Whether it's potential investors, clients, or partners, make sure the content speaks directly to their interests and needs.

Also, thanks to CRM integrations, you can extract information such as first name or company name, and use it to personalize your business profile presentations at scale in just a few clicks.

5) Add interactive elements for engagement

Consider adding interactive elements like clickable links, embedded videos, or animated product demos. This interactivity keeps the audience engaged and makes your presentation more memorable.

6) Prioritize clarity and readability

Organize your content in a way that's easy to follow. Use bullet points, short paragraphs, and clear headings. If you have a lot of information, consider using expandable sections or tabs.

7) End with a strong Call to Action

Conclude your presentation with a clear call to action. Whether it’s inviting questions, scheduling a meeting, or directing them to your website, make it easy for your audience to take the next step.

Interactive company profile presentation templates

Starting from scratch on a company profile presentation can be a real challenge. You need to figure out not only what to say but also how to say it in a way that truly represents your brand.

That's where interactive company profile presentation templates are a lifesaver. They give you a solid foundation with professional designs and layouts, so you can focus on customizing the content to tell your company's unique story.

Grab one and see for yourself.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Vision and Mission Statement Templates

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Company Objectives and Goals PowerPoint Template

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Product Vision Board PowerPoint Template 1 Designed by experts, our product vision board template helps you showcase various aspects of a product....

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OKR PowerPoint Template

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Vision PowerPoint Template

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3 C’s Of Marketing PowerPoint Template

The 3 Cs of Marketing PowerPoint Template can be used to explore the marketing strategy important for the success of a business. It is ideal for ....

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3Cs Marketing PowerPoint Template 3

The 3Cs Marketing PowerPoint Template is an engaging template for grasping and presenting the 3Cs marketing model representing the Company, Custo....

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3Cs Marketing PowerPoint Template 4

The 3Cs Marketing 4 PowerPoint Template is designed to present the 3Cs concepts of market analysis. The 3Cs are competitors, company, and custome....

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Backcasting PPT Template

Backcasting Presentation Template Use this Backcasting PowerPoint template to create visually appealing presentations in any professional setting....

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Strategic Vision PowerPoint Template

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Business Vision PowerPoint Template

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Mission Vision PowerPoint Templates For Presentations:

The Mission Vision PowerPoint templates go beyond traditional static slides to make your professional presentations stand out. Given the sleek design and customized features, they can be used as PowerPoint as well as  Google Slides templates . Inculcated with visually appealing unique and creative designs, the templates will double your presentation value in front of your audience. You can browse through a vast library of Mission Vision Google Slides templates,  PowerPoint themes  and  backgrounds  to stand out in your next presentation.

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What is a mission vision powerpoint template.

A Mission Vision PowerPoint template is a ready-made presentation template that provides a structured framework for creating professional Mission Vision presentations. The Mission Vision PPT presentation template includes design elements, layouts, and fonts that you can customize to fit your content and brand.

How To Choose The Best Mission Vision Presentation Templates?

Keep the following points in mind while choosing a Mission Vision Presentation template for PowerPoint (PPT) or Google Slides:

• Understand your presentation goals and objectives.
• Make sure the Mission Vision template aligns with your visual needs and appeal.
• Ensure the template is versatile enough to adapt to various types of content.
• Ensure the template is easily customizable.

Are Mission Vision PowerPoint Templates Compatible With Google Slides?

Yes, all our Mission Vision presentation templates are compatible and can be used as Mission Vision Google Slides templates.

What Are The Advantages Of Mission Vision Presentation Templates?

Mission Vision PPT presentation templates can be beneficial because they:

• Add multiple visual and aesthetic layers to your slides.
• Ensure that complex information, insights and data is presented in a simplistic way.
• Enhance the overall visual appeal of the content.
• Save you a lot of time as you don’t have to start editing from scratch.
• Improve the professional outlook of your presentation.

Can I Edit The Elements In Mission Vision PowerPoint Templates?

Yes, our Mission Vision PowerPoint and Google Slides templates are fully editable. You can easily modify the individual elements including icons, fonts, colors, etc. while making your presentations using  professional PowerPoint templates .

How To Download Mission Vision PowerPoint Templates For Presentations?

To download Mission Vision presentation templates, you can follow these steps:

• Select the resolution (16*9 or 4*3).
• Select the format you want to download the Mission Vision template in (Google Slides or PowerPoint).
• Make the payment (SlideUpLift has a collection of paid as well as free Mission Vision PowerPoint templates).
• You can download the file or open it in Google Slides.

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Vision & Mission Statements

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The vision statement focuses on tomorrow and what the organization wants to become. The mission statement focuses on today and what the organization does. While companies commonly use mission and vision statements interchangeably, it’s important to have both. One doesn’t work without the other, because having purpose and meaning are critical for any business.

Your mission statement drives the company. It is what you do/the core of the business, and from it come the objectives and finally, what it takes to reach those objectives. It also shapes your company’s culture. Your vision statement gives the company direction. It is the future of the business, which then provides the purpose. The vision statement is about what you want to become.

The vision statement promotes growth, both internally and externally. A strong vision helps teams focus on what matters the most for their company. It also invites innovation. A purpose-driven company envisions success as a whole, because they know what success means for their company.

Vision and Mission statement is the base of every organization. Let it be a non-profit, business or government sector, Mission, Vision, and Values are the establishing bases of a company. For the very reason, this template allows the users to have four uniquely developed spaces for writing their mission, vision, and value statements. Consisting of 6 slides, this vision and mission statement PowerPoint template also possesses welcome and ending notes.

This template will primarily be useful to company executives when preparing their company development strategy. You can use the slides in this template to describe the future development of the company and its core values. Also, this template will be useful for startup executives when preparing to meet with potential investors and business angels.

HR managers can use the slides in this template to inform new hires about the mission and vision of the company. Also, this template will be useful for specialists of investment companies when preparing information about potential investment projects.

The template offers four different slides but with the same purpose. The only difference is of description boxes’ designing style; hexagonal, rectangular, spherical and puzzle-shaped sketches. The template also offers a designated space for stating statistical figures and percentage data to further elaborate the perspective. Vision and Mission statement template can be used for corporate meetings in industrial and development sectors, as a driving tool for business and also as an awareness campaign for a particular cause.

The Vision & Mission Statements template has all the tools you need to build a professional and modern presentation. If necessary, you can independently change the size and color of the infographic, the type of font and the position of the blocks on the slide. This template will organically complement your old presentations and will be a great addition to your collection of professional presentations.

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51 Mission Statement Examples from The World’s Best Companies

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Have you ever tried looking for mission statement examples? It can be tiring work.

But looking at a collection of mission statements across a variety of industries can teach us a lot about creating purposeful companies.

Whether you’re the CEO of your own company or a business leader, the art of writing a purposeful mission statement is a valuable skill.

I was so curious about mission statements I collated 51 mission statement examples from the world’s most successful companies.  I hope this is useful for others exploring this subject.

If you find this post useful please consider adding to the  leaving a comment -below  already on this page or sharing this post with others.

Social Networks and eCommerce Mission Statements

“To empower creators to make their best work and get it in front of the audience they deserve.”

“To connect the world’s professionals to make them more productive and successful.”

“To give people the power to share and make the world more open and connected.”

“To give everyone the power to create and share ideas and information instantly, without barriers.”

“To become the number 1 fashion destination for 20-somethings globally.”

“To make it easy to do business anywhere.”

Innovation & Media Mission Statement Examples

“Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.”

“Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”

“To help bring creative projects to life.”

“To help humanity thrive by enabling all teams to work together effortlessly.”

“To enrich people’s lives with programmes and services that inform, educate and entertain.”

“To deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers.”

“To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.”

“To be a company that inspires and fulfils your curiosity.”

Technology Mission Statement Examples

“To enable people and businesses throughout the world to realize their full potential.”

“To organize the world’s information and make it universally accessible and useful.”

“Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.”

“To move the web forward and give web designers and developers the best tools and services in the world.”

“Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.”

“To be the catalyst in communities of customers, contributors, and partners creating better technology the open source way.”

“To improve its customers’ financial lives so profoundly, they couldn’t imagine going back to the old way.”

 “Improving people’s lives through meaningful innovation.”

“ To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. “

“To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.”

“Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet.”

“The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices.”

“We save people money so they can live better.”

“To develop drugs to address significant unmet medical needs.”

“To enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet.”

“To Improve Every Life through Innovative Giving in Education, Community and the Environment.”

“To discover, develop and commercialize therapeutics that advance patient care, while challenging employees to make a difference and building a thriving worldwide enterprise.”

“To create shareholder and societal value while reducing the environmental footprint along the value chains in which we operate.”

“We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers.”

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Humanitarian Mission Statement Examples

“The maintenance of international peace and security.”

“To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”

“To follow our Lord and Saviour Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of God.”

“Greenpeace is an independent campaigning organisation, which uses non-violent, creative confrontation to expose global environmental problems, and to force the solutions which are essential to a green and peaceful future.”

“To help people worldwide where the need is greatest, delivering emergency medical aid to people affected by conflict, epidemics, disasters or exclusion from health care.”

“To collect, preserve, study, exhibit, and stimulate appreciation for and advance knowledge of works of art that collectively represent the broadest spectrum of human achievement at the highest level of quality, all in the service of the public and in accordance with the highest professional standards.”

Travel & Accomodation Mission Statements

“Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.”

“To provide authentic hospitality by making a difference in the lives of the people we touch every day”

“To help people around the world plan and have the perfect trip.”

Other Global Brands

“To make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road.”

“Bring inspiration and innovation to every athlete in the world.* If you have a body, you are an athlete.”

“Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety”

“To help our clients create such high levels of economic value that together we set new standards of excellence in our respective industries.”

“To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.”

“To facilitate the financial security of its members, associates, and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community.”

More On Strategy

As well as the mission statement examples above, you may like this articles:

What’s The Difference Between A Mission Statement & Vision Statement What Makes A Great Mission Statement Digital Disruption: How Continuous Evolution Is Reshaping Industries And Brands 7 Steps To Build A Digital Strategy How To Think Like A Strategist

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I'm a business designer and strategist with 20 years experience in digital, across marketing, e-commerce, online sales, and mobile apps. Companies I've worked for include Australia Post, Coles, ANZ and GlaxoSmithKline. I'm also a graduate and previous sessional lecturer of Strategic Foresight at Swinburne University. My writing has appeared on Inc.com, Huff Post and in books via Amazon.

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The mission statement you have listed for Starbucks is not correct not when this article was written or currently. Their mission is to inspire and nurture the human spirit, one person, one cup, one neighborhood at a time.

Thanks for pointing out this error so I could correct it. The mission statement I had listed here – “establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow” was current until 2008, at which time, Starbucks changed their mission statement to the one you kindly referred me to. The story of this changes is listed here – https://archive.starbucks.com/record/our-mission .

Excellent and helpful mission statements for new startups and entrepreneurs.

Excellent information. Thank you so much for sharing.

You just saved me HOURS of work. I am a leadership development consultant designing a course in mission, vision, and values. This is an amazing list of mission statements. Thank you!!

That’s great! Thanks for letting me know. Best of luck with your course 🙂

I think the best statements is “Improving people’s lives through meaningful innovation”. I think these are all good mission statements because they are short and specific.

I was searching something else but accidentally landed in this page but found it so concise and usefull. Appreciate Alessio Bresciani for his wonderful structured work.

Alessio, I have used your article on 51 Best Mission Statements with many of my college student mentees to help them develop their personal brand and brand value and plan their career and strategy for success. It is the single best resource I have ever found in my 40 year career as a management consultant to global corporations and emerging technology companies. If you ever wanted to write a followup article on the subject of mission statements, consider the following elements of a mission statement that I use to formulate missions for companies or any organization: 1. Who you are 2. What you offer/deliver 3. Why you exist. your purpose(s) 4. How you will accomplish your mission 5. For whom, i.e. who will benefit (key stakeholders) 6. Where you operate i.e. market, geographic such as globally, … 7. Will the mission statement INSPIRE your key stakeholders — employees, managers, customers, suppliers, others to want to join and adopt your mission

Collectively, the 51 missions you documented do all that, but most fall short of communicating all those elements that make for a more complete mission statement. For example, Walmart’s mission is very inspiring, easy to read and comprehend and simply and effectively communicates the value it strives to create for its customers and how it expects to accomplish that goal. It is missing references to other stakeholders such as its employees as being key to delivering on that mission. Walmart not only creates value for consumers, but also traing and creating jobs for its many employees and creating value for the communities it servess. That omission may explain why Costco, as a competitor, is so much more highly respected as an employer, more productive, more profitable and respected as a brand many critics including its customers.

Your article is a real treasure.

Fred Brachman Semi-Retired Managing Partner and Founder Brachman Associates Raleigh, NC

Thank you very much Fred for your kind feedback and sharing your expertise in this area. The suggestions you offer for crafting mission statements are excellent and I’m sure have benefited many companies you’ve worked with. This is brilliant checklist to test statements against. I also appreciate your perspective on specific statements, such as Walmart and Costco. Thank you again.

Thank you for this wonderful information.

thanks this is helpful thank u so much

This is a great article including mission statements from these companies. Thank you.

Hello Alessio, I am so much thrilled by your level of expertise and the rich knowledge you share with up coming business personnel like myself. I have a clarification i will need your input. This is about Amazons mission statement which states thus: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”Why do you think this statement is more market oriented than production oriented?

Second, why and under what circumstances can a company change its Corporate mission statement?

I have an a presentation so, i thought i can borrow from your world of expertise

Hi David. It’s hard to say why one company’s mission statement is more customer oriented than another. In Amazon’s case, I know only what I’ve read about the company, but I’ve always been impressed how their leader writes an ‘annual letter to shareholders’ and how building a customer-oriented culture is at the heart of these letters and the business. If we look at the mission statement, this clearly reflects the value the company places on customers. Other companies, in contrast, may focus on product, the network they run, or even engineering ingenuity. This is one of the great things about mission statements – they often tell us not only how the company will compete, but what’s important to its culture and purpose. I hope this helps! Good luck with your presentation.

Excellent companies covering by you. I am planing for my mission statement and got genuine information after reaching 15 to 20 sites.

Am starting up a financial company in Uganda and I was worried how to come up with a good vision and mission statement but it’s so interesting through the examples given above I have managed to create one, so thanks

Thank you! This is so helpful! ♥

Just what I was looking for! Thanks 🙂

Thanks so much, Alessio. This helped me get through my assignment.

Best compilation I have ever seen. Truly useful Thanks

Thank you very much 😀

Thanks for your sharing

Great Compilation of good real examples! =D

GREAT ressource! Rare to find. Thanks

Thanks very much for the feedback. Great you enjoyed it 🙂

GREAT ressource! Rare to find.

Thank you. This has been most helpful.

I get pleasure from, lead to I discovered just what I was taking a look for. You have ended my four day long hunt! God Bless you man. Have a nice day. Bye

Fantastic and thanks for letting me know. So pleased you found this article educational.

it was really helpful for my business class ! 🙂

Hello Alessio,

I am working on a task assignment about a corn and potato company and I need to update their mission and vision statement about . Would you mind suggesting or guiding me how to start? Thank you so much.

Hi. I hope this response is still in time to be useful? I would suggest you look at a couple of other posts on this blog. For example, “What’s the Difference Between a Mission Statement and Vision Statement” gives some useful tips and directions which may be helpful as you consider how to write mission and vision statements for your company. And “7 Rules of a Vision Statement That Lasts” gives a few tests to apply to any vision statement that you create. Beyond these articles, I recommend starting with an analysis of the company, that might include: i) what are the current statements it uses and how long have they been in use, ii) what are the competitive forces in its industry (who are the main competitors, is the industry growing or contracting), iii) what makes this company different (or, ‘what do its customers love about its services / product), iv) what does the company stand for (put another way, what does it aspire to be and for who?), v) how does the company see it succeeding in 5, 10 and 15 years. These questions could be used for your own analysis, they’re also good to ask to people who work within the company to seek views from its people. I hope this is useful and best of luck.

Very Helpful. Thanks for putting it together and sharing.

thank you really helpful

Such a great compilation.Thank you so much!

This is awesome! Not only did I get educated on various versions of a mission statement, I was inspired to a new level of appreciation for some of these entities based on their individual mission statements. Thank you.

The mission statements that I think are the best are “We save people money so they can live better”, “Bring inspiration and innovation to every athlete in the world.”, and “To be a company that inspires and fulfills your curiosity.” I think these are all good mission statements because they are short and specific. These statements get straight to the point which makes it easier to understand the companies purpose.

I thought the Kick Starter mission statement was one of the best because it was simple, short, and easy to understand their main goal. I also liked Nike´s mission statement because it sent the message that anyone can be an athlete. Lastly, I liked the Starbucks mission statement because it shows that they want their coffee to taste the best and be the best quality.

1. “We save people money so they can live better.” This is a good quote because businesses might make money but if they don’t profit enough, the business owners might not get enough money for themselves. So this quote is saying we that they can save their money and get more money without having to put it all back into the business. 2. “To enrich people’s lives with programmers and services that inform, educate and entertain.” This is important because you have to teach your employees about your business and it makes your lives so much better as well 3.“To build the Web’s most convenient, secure, cost-effective payment solution.” This is important because you need a good online website to be successful.

“We save people money so they can live better.” Walmart’s statement is interesting. It doesn’t say the consumer will save money to have better lives. “People” is interruptive, and therefore somewhat clever too.

1. “To help people worldwide where the need is greatest, delivering emergency medical aid to people affected by conflict, epidemics, disasters or exclusion from health care. I think it’s important for everyone to have health care around the work and have medical aid if they need it. 2. “To Improve Every Life through Innovative Giving in Education, Community, and the Environment.” I think it’s important for everyone to have an education and a good community and a healthy environment 3. “To give everyone the power to create and share ideas and information instantly, without barriers.” I think it’s important for people to be able to share their ideas and communicate without barriers.

I really enjoyed Toyota’s mission statement because they made it clear that they were located in America. I also enjoyed the Nike mission statement because it’s inspirational and applies to everyone My favorite one of them all was the USAA mission statement because it made it clear that they are here to help the members of our armed forces

“Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.”

This is my favorite because I see it happen every time I walk into a store.

“To help bring creative projects to life.”

I think this one is good because you have to bring the projects to life in order to be successful.

“To give people the power to share and make the world more open and connected.”

I liked this one because you cant have a business be successful if you don’t advertise and share.

“Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”

This is a good mission statement because it shows their original goal and how it has never changed. They are working towards one thing.

The mission statements I like best are “To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.”, “We save people money so they can live better.” and “Bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.” I like these mission statements the best because they tell a lot about the company and are specific. They are not too long but give you a good grasp of what the companies are all about and what they do.

“The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices.” think this is a good mission statement because it shows the customers that home depot is trying to help them out.

I really enjoyed reading this collection of mission statements! Thanks for putting this together!

It is very useful for my new chapter opening and thank you so much.

Best compilation I have ever seen. Truly useful

Thanks so much for the feedback! 🙂

Hi Alessio. Thank you so much for this; it has provided me with an excellent resource for a corporate leadership session. One aside however, if I may. The list of statements you’ve provided are primarily all vision statements with a few mission statements; a common mistake to mix them up. Vision statements describe the “what”, the desired future state whereas a mission statement describes the “how”.

The best example of both is from Cisco “Shape the future of the Internet (the vision, the “what”) by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners. (the mission, the “how”)”.

Thank you for your detailed comments. So glad this info was useful to your for you leadership session. I agree with you that many of these examples merge mission and vision statements. Just recently I added a post on the difference between mission and vision statements , which you might find relevant. That post is very aligned with your comments. Thanks again and hope your session went went.

Very good post young man x

inspiring article thank you for this information.

Thanks very much for letting me know and have a great day!

You have provided a quality collection of mission statements that can help business leaders think beyond what they do day to day! Thank you.

Thank you very much for the feedback and so glad this information was a help to you 🙂

Thanks.. very good job

So helpful. Thanks a bunch.

THANKS A LOT FOR INSPIRING ME IN IMPROVING MY CONTENT WRITING SKILLS. HATS OFF!!!

Thanks a lot!

Thanks, very useful

so inspiring,educative and enjoyable,keep it going

Great List!

Thank you a million times … your piece is so enriching and educactive.

Thank you for this compilation; I am using it for a course I am writing for my employer on vision, mission, and values statements. Some of the statements are truly inspiring — I found tears rolling down my cheeks as I read them! Thank you!

Great to hear your feedback and that you found it an enjoyable (and valuable) read 🙂

Just landed here looking for mission statements. Nice post Alessio! 😉

Hope it was a pleasant landing and glad you found it :).

very very very helpful thank you I used this info for a school project!

That’s great and so pleased the post was helpful 🙂

my project got an A+, I just wanted to thank you for all the effort definitely could’ve done it without this post thanks!

That’s awesome you did well with your project! Well done to you 🙂 Thanks also for letting me know.

“Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” Is it me, or does it sound like Starbucks wants to make a monopoly? I mean, seriously, “Establish Starbucks as the premier purveyor”…

Very helpful. Thanks!

Thank for all of the information! It was very helpful!

You’re most welcome and thanks for the feedback 🙂

Excellent work!

Nice work. Thank you !

Good job. Thanks

Thank you for the compilation.

The very best mission statements can be used as a compass for every daily to do list, budgeting meeting and interaction with customers. My personal favorites on this list (for having most clarity of vision) are Intuit, PayPal, Kickstarter, and Trip Advisor. The most generic and disappointing on this list (which was a surprise to me) was Walt Disney Corp. Thank you for compiling this list. Well done!

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Home PowerPoint Templates Strategy Mission and Vision PowerPoint Template

Mission and Vision PowerPoint Template

Mission and Vision PowerPoint Template is a professional strategy presentation. They are intended to be used by business consultants and organizations that need to present their Mission and Vision statements to an executive audience. The template contains two shapes that represent each concept. The Telescope Shape represents the Vision concept. The Target Shapes represent the Mission concept with arrows in the Gold or Bullseye . Each Shape is created as PowerPoint objects, allowing users to fully customize the effects and properties without losing quality. The shapes can be transported to other presentations and adapted to the presenter’s needs. This functionality allows not only to complement existing presentations with new content but also to build outstanding infographics.

The Mission and Vision statements are powerful tools for communicating organizational purpose and reason for existence; their message builds corporate culture and values that are structured around them. Edit the Mission and Vision PowerPoint Template for your strategy presentation or organization gathering and increase audience engagement. Alternatively, you can download other mission statement template slide designs for presentations, with 100% editable elements and creative graphics.

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Presenting your Company’s Vision in PowerPoint

Last updated on September 8th, 2023

Communicating your company’s mission, vision, and values effectively is vital for strategic alignment, team motivation, and overall success. These elements articulate your organization’s purpose, where it aims to go, and the principles it cherishes. This article will guide you on how to communicate your company’s vision in a presentation.

What is the Company’s Vision?

A vision is a short statement that guides a company toward its goals. Without a vision, a company will be like a ship without a rudder, merely drifting without direction. A good business leader should be able to communicate his vision statement for the company and define values and motivations for the employees.

Understanding Corporate Mission, Vision, and Values 

Aside from the vision, the foundation of any successful company is traditionally based on the there elements below:

• Mission. The mission statement is a company’s raison d’être, defining its core purpose and focus.
• Vision. The vision statement outlines the company’s future aspirations—where it intends to be.
• Values. Finally, the company values are the guiding principles that shape its culture and behavior.

Aligning your presentations with these key elements is crucial for consistent, powerful messaging.

Your company’s vision statement, outlining its aspirations, should inspire and guide your audience. A company vision presentation template can help to communicate your company’s vision statement to an audience. To make the vision tangible, consider using images, stories, or metaphors that embody what the company seeks to achieve. In a following section, we will provide some examples of metaphors that you can use to communicate your vision, plus slide template examples with metaphors that are great for presenting your company’s vision.

Vision slides are sometime combined with the mission statement, hence we come with a vision and mission statement presenting the corporate vision and mission in a single slide. In some cases, a personal mission statement can be found in presentations related to self-introduction, resumes, and presentations made by students. We recommend checking out the personal mission statement examples or our article on how to make a winning mission statement slide .

What’s the purpose of vision slides in a presentation?

A vision slide in a presentation plays a pivotal role in communicating a company’s vision in several ways:

• Clarity and Direction : A vision slide offers a clear and compelling view of what the company aspires to be or achieve in the future. This clarity provides direction to both internal teams and external stakeholders, such as investors or partners.
• Inspiration and Motivation : An effectively crafted vision statement can inspire and motivate employees, customers, and other stakeholders. It provides a broader context for their association with the company, tying daily tasks to a greater goal.
• Alignment : The vision slide can ensure that everyone in the company is on the same page and working towards a common goal. It aligns diverse teams, functions, and initiatives, ensuring a cohesive approach to achieving the company’s objectives.
• Decision Making : By clearly communicating the future the company aspires to create, the vision slide can guide strategic decision-making. It acts as a reference point to evaluate opportunities and make choices that align with the company’s long-term objectives.
• Brand Identity : The vision slide also plays a crucial role in building the company’s brand identity. It conveys the company’s ambitions and values to external stakeholders, helping to differentiate it in the market and attract customers and partners who share similar values.
• Engagement : A well-presented vision slide can engage your audience during a presentation, sparking their interest and encouraging their involvement with your company. It paints a vivid picture of the future, making the audience more invested in your journey towards that vision.

Keep Your Eye on Your Goal with Vision, Mission & Values Templates

The Visions and Targets Template for PowerPoint is a very useful template to help you get started in motivating your employees and directing your whole company towards your goal. This template is a well-designed PowerPoint Template that allows you to present your Vision and Targets in a professional and empowering manner.

Examples of Vision Templates & Slides for Presentations

Here are some examples of pre-defined Vision templates that you can use to prepare presentations in PowerPoint or Google Slides. Let’s see some editable Vision and Target Template for presentations.

1. Free Vision & Mission PowerPoint Template by SlideModel

This Vision Mission and values PPT template contain slides that you can interchange or further modify for your specific business.

This template has 11 slides with useful layouts and infographics that you can use to communicate the company’s vision and mission. The slide template is featuring blue tones, but you can easily update the colors and adapt them to your company’s brand identity. The Vision & Mission template includes timelines, 2-column layouts, Objectives slide with targets, Company growth slide, a company plan, and Marketing plan. Then, you can find an Overview slide with the summary of the presentation and statistics with gear infographics. Finally, a Thank you slide is used to end the presentation and thanks the audience for their attention.

2. Mission & Vision PowerPoint Template

This simple but effective vision & mission template for PowerPoint and Google Slides include infographics to communicate the company’s vision & mission in a clear and concise way. You can use this slide and present the vision & mission to your audience in the same slide.

Aside from these examples above, there is a variety of other metaphors and slide designs that you can use

Other Metaphors used for Vision Slides in Presentations

Vision slides often employ metaphors because they are a powerful tool in presentations and in communication in general. Metaphors help to illustrate abstract concepts in a tangible, relatable way. Using metaphors can make the company’s vision more engaging, memorable, and understandable. Metaphors can evoke emotions, stimulate the imagination, and help the audience to visualize the company’s aspirations.

Visual metaphors use images to convey an idea, concept, or message. For vision slides, visual metaphors can be particularly effective, as they can encapsulate the company’s future goals in a single, striking image. Here are some examples:

1. Road or Pathway as a Metaphor of Vision

This is a common metaphor for a journey, progression, or long-term growth. An image of a road leading to a horizon can symbolize the company’s journey towards its vision.

2. Mountain Peak Metaphor

This can represent the company’s lofty, ambitious goals. An image of a person climbing or standing at the top of a mountain can symbolize overcoming challenges to reach the company’s vision.

3. Seeds or Saplings

These images can represent growth, potential, and the idea of nurturing something small into something significant, symbolizing the company’s growth towards its vision.

This can represent the connection between the present and the future, symbolizing the company’s transition towards its vision.

5. Lighthouse

It can symbolize guidance and direction, representing the vision as a guiding light that leads the company forward.

6. Puzzle Pieces as a Metaphor for Vision Slide

This can represent the idea that every team or department in the company plays a crucial part in achieving the vision.

7. Compass or North Star

They can be used to represent the company’s vision as its guide or direction. Here is an example of north star slide that you can use to represent your company’s vision.

Go to Download Visions and Targets Template for PowerPoint

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BUSINESS STRATEGIES

21 powerful mission statement examples that stand out

• Cecilia Lazzaro Blasbalg
• Jul 20, 2023
• 12 min read

Mission statements have come a long way since they were popularized in the 1980s as a way for companies to articulate who they are. Today, these declarations of intent are also likened to a mantra toward professional success, appearing throughout an organization’s most valuable assets, from marketing campaigns and promotional material to its business website .

When starting a business , you'll want to craft your own, unique mission statement. But before you do, we recommend you first review what a mission statement is and some helpful guidelines to writing one. Then, check out our selection of the best mission statement examples, created by some of the most influential companies and corporations many of us swear we could not live without.

What is a mission statement?

A mission statement is a brief description of an organization’s purpose and how it serves audiences through the types of products or services it provides them with. It may also include your core values, philosophies, business ethics or goals, all of which can help to reflect your uniqueness and what sets your business apart from others.

By writing your company mission statement, you're able to define the cause behind your brand. Then, you’ll be able to use it in your business proposal , your elevator pitch and a fundraising website once you start to gather funding for your business. Think of a mission statement as a form of corporate communication, that allows you to establish your transparency and leadership as a brand to both stakeholders and your users or customers.

Furthermore, a good mission statement is effective in acting as a guiding light for the way in which a company conducts itself. This means that the statement should become a key part of your company and corporate culture to make sure everyone is aiming for the same goals. It will help employees understand the value of what they do.

Mission statements and vision statements are often confused because many organizations will use the two terms interchangeably. However, a company statement focuses on the day-to-day activities of the business thus declaring what you’re doing to pursue your cause, while a vision statement describes what your company wants to be in the future. A mission statement is a chance to establish your leadership as a company and as a brand.

A mission statement is also not to be confused with a company slogan, which is often a tagline used in marketing and advertising campaigns. It may end up being more commonly associated with a company or brand than its mission statement however.

Tips for creating a great mission statement

As you start writing a mission statement , you’ll want to first answer some vital questions that will help you define the purpose of your business or brand. These include “What does your business do,” “Who are your customers,” “Why does your company do what it does,” or “What sparks the passion behind it?”

Afterwards, you will be better equipped to sit down - whether with your team or alone - and draft up a mission statement that will motivate your brand and drive your business’s success. Here are some key points you’ll want to consider:

1. Make it plausible and attainable. Your mission statement should be achievable by giving you something tangible to work on, such as having a business plan . It should fall between what you’re already doing and what you can work toward. Something like this one from American Express, "Our mission is to become essential to our customers by providing differentiated products and services to help them achieve their aspirations"

2. Be inspirational. Let your company’s personality shine through your mission statement. It should reflect the ideas that make your company different from others. That said, you’ll want to write yours in a way that not only makes it unique, but identifiable so that it strengthens your brand identity and perception. At this stage you can also ask yourself if you plan to use your mission statement to be not only inspirational, but also to establish your social responsibilities as a company? For some brands this is a priority, for others less so but this is the time to decide for your brand. For non-profits this is often easier, than for profit corporations. Take the Make a Wish foundation's statement as an example, " Together, we create joy, happiness and magical memories through life-changing wishes for children with critical illnesses ." Or UNICEF'S , " UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential." Caterpillar also gets it right with this one , "to provide the best value to customers, grow a profitable business, develop and reward people, and encourage social responsibility"

3. Use clear and simple language. Keeping it short and simple will help you convey all the important elements of the mission statement, like core values, to employees and customers alike. In order to make sure there won’t be room for any misinterpretation or misunderstanding, avoid using buzzwords or flowery language. Additionally, aim for 20 words or less to get to the point. Don't neglect the grammatical aspect of your statement, make sure it contains no mistakes and reads properly. Take this example from Pinterest, " Our mission is to give everyone the inspiration to create a life that they love. " It's short, just 15 words long but it creates an inspirational punch that it's hard not to connect with. Another short but impactful one is from Uber, “ We ignite opportunity by setting the world in motion."

Mission statement vs. vision statement

A mission statement and a vision statement are both important for businesses, but they serve different objectives. A mission statement is a brief description of the company's purpose and what it does, whereas a vision statement is a more aspirational document that describes its long-term goals.

A good way to put it is that a mission statement describes the business in the present, whereas a vision statement describes the business in the future, giving employees and customers a sense of what the company is working towards. A good vision statement answers questions like "What do we want to achieve in the future?" "What kind of impact do we want to have on the world?" and "What are our long-term goals?"

Best mission statement examples

So, we’ve gone over the basics of a mission statement, as well as guidelines for crafting a solid one for your business. Now we’re ready to unveil some of the best mission statement examples to use as inspiration for your own.

American Red Cross

Peace Corps

The Walt Disney Company

01. WIX : “Create your own professional web presence—exactly the way you want.”

At first glance, Wix’s mission statement encapsulates what website builders do: help people create an online space for themselves. While this declaration seems simple and to the point, it’s also effective as it places an emphasis on its users who are truly succeeding in building the website of their dreams.

02. Google: “To organize the world's information and make it universally accessible and useful.”

It sounds like an impossible goal to meet, but Google has managed to collect all the information in the world and put it into a free space. As part of its ongoing mission, the company is always working to find new ways that will improve getting the answers you’re looking for in seconds. That also means making the platform accessible to all who come to search their queries.

03. TED : “Spread ideas.”

This concise declaration by TED, which stands for Technology, Education and Design, not only happens to be the shortest mission statement on the list but also one of the most memorable ones to date. For a media organization built on boundless content, TED is able to convey, in two words, the essence of what it does - spreading ideas in the form of discourse.

04. Tesla : “To accelerate the world’s transition to sustainable energy.”

Being completely self-aware in its mission statement, Tesla does not shy away from its core value: to enhance the use of clean energy across the globe. This statement mirrors the hard work Tesla puts in on a daily basis to “accelerate” its mission to bring a culture of sustainability to the automobile industry.

05. LinkedIn : “Connect the world’s professionals to make them more productive and successful.”

LinkedIn wants to help professionals become more successful and efficient by facilitating ways for them to build meaningful connections. This is what the social media platform sets out to pursue since it officially launched in 2003. These days, almost every professional across most fields uses LinkedIn to grow their career, some of whom have flourished to become thought leaders.

06. Asana : “To help humanity thrive by enabling the world's teams to work together effortlessly.”

This personalized mission statement example lets us grasp Asana’s unique approach as a business. It wants to express warm sentiment to its audience, which is kind of unexpected coming from a tech company. It also lays out an inclusive goal to expand its reach to the “world’s team,” leaving no one out.

07. Forbes : “To convene, curate and cover the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world.”

Forbes isn’t just a publication, it’s a brand. Its mission statement shines the spotlight on those selected individuals it caters to - influential leaders and entrepreneurs - and what that should mean to the rest of us. If we aren’t paying attention to Forbes, then we should really start doing so, as to not fall behind in this ever changing world.

08. Microsoft : “To empower every person and every organization on the planet to achieve more.”

This sounds more like a motivational poster on high school walls rather than a mission statement brought to you by the multi-billion dollar corporation Microsoft. It conjures up the image of a utopian society promoting unity and transparency. Essentially, Microsoft believes in us so that we can elevate our world to a better position.

09. Starbucks : “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

Personally, this mission statement example hits home. For many, it's impossible to think of a morning without a cup of coffee. Starbucks is not only dedicated to its customers but has the intention to also reach customers’ communities, taking a vow in the people and places it serves.

10. American Red Cross : “To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”

American Red Cross has been around for over a century. It’s an established organization that is synonymous with helping people in times of crises. Nonetheless, its mission statement is solid as a rock and resonates with a brighter message of hope, unity and humanity.

11. MoMA : “To share great modern and contemporary art with the public.”

The Museum of Modern Art is an international gem. Artists and art lovers alike flock to its pristine structure in Midtown, New York, but this institution wants its audience to know through its mission statement example that MoMA’s doors are open to all. Art is for everyone.

12. Peace Corps : “To promote world peace and friendship by fulfilling three goals: To help the people of interested countries in meeting their need for trained men and women. To help promote a better understanding of Americans on the part of the peoples served.”

Some organizations don’t just dream big, they act on it. The Peace Corps enjoys an outstanding reputation as being an entity of volunteers who are making a difference through their service and commitment to “world peace.” Its mission statement clearly defines the group’s goals and inspires others to embrace those same values.

13. The Walt Disney Company : “To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.”

All of Disney’s core values are on display in this lengthy mission statement. In it, you can also find elements that are typically seen in a business plan, including the different products and services (storytelling and iconic brands) and management and organization (world’s premier entertainment company). This is why The Walt Disney Company is a global powerhouse.

14. Twitter : “To give everyone the power to create and share ideas and information instantly without barriers.”

Presidents can’t seem to go a day without Twitter and neither can we. The social media giant has forever changed our way of communicating with the rest of the world as it has elegantly stated in its mission statement, “share ideas and information… without barriers.”

15. Airbnb : “To create a world where anyone can belong anywhere and we are focused on creating an end-to-end travel platform that will handle every part of your trip.”

Belonging is a big part of Airbnb’s story. The company wants to regain the feeling of a community and rebuild trust in one another that existed hundreds of years ago when “cities used to be villages.” That’s why, when you do business with Airbnb, you’re also being welcomed into an extensive network of other like-minded people with whom you’ll connect.

16. Casper : “To awaken the potential of a well-rested world.”

The use of “awaken” in Casper’s mission statement is a great play on words that reflects what they do: create high-quality mattresses and pillows. Casper is indeed an award-winning sleep company solely focused on a single goal, as highlighted in its mission statement, that supports a “well-rested world.”

17. Ikea: “To offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.”

Like its products, Ikea tries to be as straightforward with its approach. In its mission statement, we understand that this is a business that wants to be accessible and flexible to just about any budget.

18. Prezi : “To reinvent how people share knowledge, tell stories, and inspire their audiences to act.”

Think about your last presentation and whether it captivated your viewers or not. Prezi wants to push the envelope on the act of presenting. It boldly sets out to change the way we share information in the hope that we can engage our audiences on a whole new level.

19. Patagonia : “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

When you shop at Patagonia, you’re also making an investment in the greater case of environmental protection. This is part of a popular shift where more individuals are concerned with ecological sustainability when it comes to production and consumption. During their shopping experience, Patagonia customers want to know that they are not only receiving but also giving back.

20. Sony : “To fill the world with emotion, through the power of creativity.”

At its core, Sony is a company based on innovation. It has banked on its ability to see things differently than the rest. Yet, Sony also wants to reach and fill our hearts, as it eloquently insinuates in its mission statement.

21. Nike : “To bring inspiration and innovation to every athlete in the world.”

Nike knows that we can’t all be athletes, but this sports company thrives on its ability to inspire us to find the inner athlete in ourselves. Then, Nike adds in its follow-up message, “If you have a body, you are an athlete,” making a definitive call for inclusion in the sports and fitness arena.

Common mission statement mistakes to avoid

When you are coming up with your mission statement, it is important to be aware of potential pitfalls. Make sure to avoid these 3 common mistakes:

Making it too long. Your mission statement should be concise and to the point, no more than a few sentences long. Many people think that the more they write, the clearer their message will be, but the opposite is true. Sometimes less truly is more. Coca Cola , one of the largest brands in the world gets it right with their short but telling statement " refresh the world, make a difference ." Amazon also opted for a very short one, " to be Earth's most consumer-centric company." This sums up their commitment to customer service.

Making it too vague. Your mission statement should be specific and actionable. It should not be so vague that it is impossible to measure your progress. A mission statement like "to make the world a better place", for example, gives you almost no clue what the company is for or what they want to do. A more effective mission statement might be "to provide clean water to people in developing countries."

Not being unique. Your mission statement should be unique, written only with your company in mind. It should never be a copy of someone else's mission statement. This helps you stand out from the competition and make a positive impression on your customers and employees.

What to do with your mission statement

Once you have your mission statement ready, it’s time to debut it to your team. This will ensure that everyone understands your company's purpose and how their work contributes to achieving that purpose.

Your mission statement should also be a guiding force for your decisions. When you are faced with a decision, ask yourself how it aligns what you have already written. For example, if your mission statement is to "provide quality education to all children," you wouldn't make a decision to cut funding for after-school programs. If the decision doesn't align with your mission statement, then it may not be the best use of your time and resources.

As your company grows and changes, it's important to review your mission statement to make sure it's still relevant. If it isn't, then it may not be as effective in guiding your decision-making or motivating your team.

You can review your mission statement on a regular basis, such as once a year or every two years. When you review your mission statement, ask yourself the following questions:

Does the mission statement still accurately reflect our purpose?

Is the mission statement still inspiring and motivating to our team?

Is the mission statement still relevant to our current goals?

If you answer "no" to any of these questions, then you may need to revise your mission statement.

Mission statement examples FAQ

What is a good mission statement example.

A good mission statement is clear, concise, and memorable. It should be specific enough to guide decision-making, but general enough to allow for growth and change. A good mission statement should also be inspiring and aspirational, and should motivate employees, volunteers, and donors to work hard to achieve the organization's goals.

Here are some examples of good mission statements:

Wix: “Create your own professional web presence—exactly the way you want.”

Google: “To organize the world's information and make it universally accessible and useful.”

Ted: “Spread ideas.”

What are the 3 parts of a mission statement?

How do i write a mission statement, what are mission statement mistakes to avoid, related posts.

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10 Slides you should have in your company profile

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Creating a business presentation from scratch is never an easy task – you always have to consider and start from the type of presentation you’d need, the goals you want to achieve through it, your audience’s profile, needs and expectations, and the context of the presentation (how and where it’s going to be delivered and how much time will you have).

But when you have a guideline of how to figure out these elements and what you should include in your business presentation, then it all starts to make sense. That’s why we decided to put together several guides and how-tos on the most common business presentations out there. We started our series with the slides you should have in your pitch deck , followed by what to add in your sales deck and now in this article, we want to cover another very common type of presentation: the company profile.

We started this series with the structure for a pitch deck, followed by a sales presentation and now a company profile.

https://visualhackers.com/blog/10-slides-you-need-to-have-in-your-startup-pitch-deck/

https://visualhackers.com/blog/10-slides-you-should-have-in-your-sales-presentation/

What is a company profile and when & where to use it?

Company profiles are presentations made to be used in introduction emails, to introduce your company before getting to specifics. You won’t need to actually present it, so make it explicit and easy to understand. 

Compared to a live presentation, where your focus is on the audience, in a company profile it is ok to talk about you. The reader’s purpose is to get to know you. 

A company profile is essential, from a startup to any major company

It is what most of your future partners and clients will see for the first time. What impression do you want to make? 

It happens for a lot of companies to get so involved in making the company profile that they forget for who is actually made. Putting in all the information about you will make it boring for the reader and at the same time won’t leave any mystery about you. 

As the Business Dictionary would define it: 

A company profile is a concise description which, among other items of information, includes  firm’s history, number and quality of its human, financial, and physical resources, organizational and management structure, past, current and anticipated performance, and its reputation, and the standing of its goods or services.

But let’s not get wrapped around a definition and see how we can make a unique profile. Even if it’s your company profile, we recommend you to focus on how your company helps your customers. 

It can also take many forms, some companies have it in a word document, others in a brochure, or as a presentation. We will talk about the 10 elements any company profile should have:

1. Mission statement/vision 

This is the moment where you tell customers what drives you to do what you do. Continue with your mission and what are the values the brand stands for. Without knowing all the details about your products, they judge you by your values and your vision. 

What does your company aspire to achieve? 

You probably know the mission’s company, as it is part of your brand identity. With it, or with some additional information, also cover here details as who are your primary customers and where are your operations active.  

2. Brief history of the company 

A very simple way to tell your history is with a timeline slide. This way you can put all the steps that got you to the present in a visual way that is easy to understand. For the important one you can always add a short paragraph.

Keep in mind that you should include both ups and downs from your company. Show your readers that you have been through difficult moments, but you overcame them. 

3. Overview of the solution

Spark some curiosity. Before getting into more details about each product/service you have, do an overview of the solution you are offering. Talk about what problem your solution tackles and how it does that.

You can also walk the reader through the process of creating this solution, what were your drivers and aspirations. This slide is meant to paint the big picture of your work.

4. Development & Growth 

Hit me some numbers. Use real facts and data to show the difference between where you started, where you are now and where the company is going. Based on the internal data make a connection with external factors. They will be of much more interest for the reader, and at the same time will be explained by your work.

Tell stories of how much effort all the company did to grow. It’s up to you if you want to share struggles your company faced or specific actions of improving.

5. Detailed Products & Services

If your company has only a few products/services you can present them individually. Each product/service needs to be described from a technical point of view ( specific characteristics ) and from a customer point of view ( how can it be used/ for what it is used ). 

In case there are too many products/services and it will take a lot of space to write about all, put them in categories. Under each category make a list of the products that it includes and add a general description. 

It would be very helpful for your potential client and also for you if you add pricing and offers for the products/services. This will save time and you will continue discussion with those who are interested even after seeing the pricing.

6. Industry recognition/position

Let your reader know what your position is in the market. Include details about market size, your contribution to the market and what is the course of the industry. Don’t forget to differentiate yourself from other players in the market. 

Even better, if you have received any recognitions or awards don’t be shy to mention them. Your readers will trust your company more if they see you have been acknowledged by specialized institutions. 

7. Client portfolio & Testimonials

Show your potential partner/customer with whom you have already worked. Having testimonials form the biggest clients will bring value to your brand. Try to get a quote from a well known person in that organization or from an authoritative one.  

Real feedback will strengthen your image without being too promotional. And is more credible as it comes from an external source.

8. Case studies

A very good way to showcase your work is with a case study. This means that you take a client that you worked with and start explaining how you worked together, what were the challenges, how you handled them, what was your approach and what were the results.

This is the process from the first talk until the end of the collaboration. Focus on the relevant aspects that showcase your solution and your communication during the collaboration. It is also helpful to have feedback from the client here. 

9. Team & Departments

Who are the people behind the company? 

In a startup it may be easier to present every member of the team, their background and area of expertise and it is also more important. A strong team sends a clear message, that you are ready for business.

For a bigger company having only the ones in leadership won’t be as meaningful. They must appear in the company profile together with the departments of the company. You want to transmit the image of a united company where every employee has its contribution.

10. Call to Action & Contact

A must have in your company profile is a simple push toward the next step. If the reader doesn’t know exactly what to do when they finish going through the document give them a few ideas, like:

“For more information contact us”, “Let’s schedule a call to talk more”.

In the end put the contact info where you can be found, address, email, telephone number. You can also have more contact persons for different situations. This will make it easier for the reader and will shorten the contacting process. 

Company profiles can get very formal and have a lot of pages, the difference is that you can make it more interactive. Use creativity and put yourself in the customer shoes to see what they would be interested to see. May it be in a word document form or a presentation format do the best to personalize it and add your colors to it (metaphorically and literally).

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Thank you for sharing this good information

This is mind blowing, thanks for sharing.

Thank you so much for this blog post, now i know what should i add in my comopany profile presentation? all these three slides are fabulous..!!

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Free Mission Vision Values PPT Template and Google Slides

Mission Vision Values Presentation Slide

A strong mission, vision, and values are essential components of any successful organization. A mission statement defines the company's purpose and what it aims to achieve, while a vision statement outlines the desired future state. Values reflect the company's culture and beliefs, guiding behavior and decision-making. These elements provide clarity and direction for the organization, aligning stakeholders towards a common goal. Our mission vision values template can help businesses communicate their core principles effectively, promoting a shared understanding and commitment to achieving their goals.

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Vision, mission, strategy and values.

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Mikhail Saidov, master coach instructor, creator of Metacognitive Programming, a coaching and therapeutic technique. Founder & CEO of IMCP .

Whether you already have your own company, are about to start one or are helping someone else start theirs, the question of vision, mission, strategy and values is bound to come up. Those with corporate experience know that formulating a company's vision, mission, strategy and values is a big deal.

I remember one company I worked for had the values written on their walls, the vision written on internal documents and the mission written on their logo. But neither I nor anyone else who worked there took those words seriously. Why? They did not mean anything to us.

Once I started my own company, I realized the importance of having a mission, vision, strategy and values and communicating them to employees (and the unimportance of writing them on your walls). I'd like to share my understanding of these concepts, as well as why each of them is essential.

Typically set by the owner, the founder or the leadership team, a vision is about where you are going and what you are trying to build as a company. A vision should be explicitly stated because it provides clarity: You know where you are headed, and so do your employees.

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People like to know what they are working for. Sure, they work for money, but there are things we value beyond money. Humans do not thrive on endlessly going in circles, living from and for short-term reinforcements. We need a direction and a destination. Where am I going? That is basically what a vision is.

If vision stands for Where am I going? , mission stands for Why am I going there? Every human being thinks, at least occasionally, about the meaning of their work, and life more generally. We need that meaning; without it, we merely exist. Having a mission makes you ready to commit, to invest your time and effort into making it happen.

Moreover, if your organizational mission resonates with your employees, they will feel more involved and prepared to push forward along with you.

Note that a mission is more stable than a vision. For example, if your mission is to leave this world at least a bit better than it was, you may do this in different ways, and the ways may change as you go, but the mission remains.

We now understand where we are going (vision) and why (mission). Strategy answers the third question: How do I get there?

People who create strategies need to conceptualize both the big picture (i.e., milestones and the resources required to achieve each of them—money, time, etc.) and the small pieces (i.e., what everyone should do every day so eventually we end up where we are supposed to). A carefully planned strategy ensures smooth movement toward the company vision.

If strategy is subordinate to vision (answering the question of how we reach where we're going), then our last element, values, is subordinate to mission—answering the question of what our why consists of.

Here's another way to look at it: If vision and strategies are about the external world (what we want to achieve and how), then mission and values are about the internal world (why we want it, why it matters, what drives our mission).

Values are inherently personal (e.g., honesty), but they can translate into business principles (e.g., transparency in employee relations).

Creating A Corporate Culture Based On Mission And Values

If you know and communicate your mission and values, you attract prospective employees who share them, who want to walk the walk with you. They then attract more people of your kind, and the group increases, increasing the potential to create a better vision and better strategies.

Sometimes, we (the owners) make mistakes, hiring people who only pretend to share our mission and values. But don't worry; that will become apparent sooner than you think. And the same applies to you. If you promote specific values (e.g., honesty and hard work) but then cut corners or cheat, your employees will see and feel the dissonance. Seeing that you act contrary to what you have written on your walls, your employees will not follow the code you've written down but rather, imitate what you do. That leads to failure.

People shape the culture. If you stick to your values, you shape a culture where values matter. Seeing you stay true to your values encourages your employees to stay true to theirs. And that will eventually benefit everyone—the company, its owners and its employees.

Don't Promise The Future

When speaking to prospective employees, I don't discuss my big dreams and goals for a beautiful future. Why? Because the future is inherently uncertain. Therefore, promising people a specific location where they will end up would be a deception, even if you have the best intentions and elaborate plans to get there.

How is this related to mission, values and culture? Instead of speaking about the future, I talk about the current culture. I talk about who I am and what drives me, and I ask my employees to do the same. This doesn't mean I have no goals or plans; just that those goals and plans are not set in stone.

Rather than having a clear goal, I prefer to have by my side a team of individuals driven by the same internal force as I am. After years of experience, I figured out that having a well-attuned team took me further than anything else.

Final Thoughts

Mission, vision, strategies and values are all important when doing business. And for me, mission and values are the most important, as they help me pick people who care about the same things, with whom I can build a healthy culture, shape a vision and choose the strategies that will ultimately lead us to success.

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