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How to Write an Ethnographic Research Proposal
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How to Write a Study Report
As an ethnographer, you're concerned with studying a culture and writing about it. Your study may focus on human society and history (i.e., cultural anthropology) or might instead deal with a subset of society (for example, an institutional or business culture). Whatever the case, you will look at how culture and behavior are related, and conduct your research while living and/or working within the environment you study. This means you should have a plan for "blending in"; you should dress, communicate and engage in activities just as your subjects do. But first comes the research proposal.
Define what your study is and where it will happen. Explain your logic (i.e., why you will conduct your study this way and not that way) and include descriptions of how you will collect your data. Discuss the benefits of your proposed study and why it is important to you. Complete and include all of the necessary permission and release forms.
Organize your inquiry. Include research questions and try to answer them -- even if, at this point, you're making an educated guess. If you're studying village life, you may want to ask about hierarchy with regard to age and fitness or gender. If you plan to study the writing culture at a local company, you could ask how the presence or absence of resources or procedures affects written communication such as email and memos.
Create and describe your data collection plan. This section specifically describes what your research is and where you will engage in the study. Describe how you will conduct your research; do you have or need special access to the site? Blending in with the community you study is essential; there should be no plans to change anything in any way during the course of the study.
Mention authors and academics who inspire your study. It's critical to avoid doing the same research twice. Previous material published on your research subject -- academics call this "scholarship" -- will help you to frame your study.
Prepare for a variety of grading techniques. The nature of the ethnography varies, so don't get lost in the details. Instead, take into account any cues from your instructor. Some instructors focus on structure and methodology; others are more concerned with proposed benefits and discussion. Finally, ask yourself if your proposal is organized and easy to understand; make sure your plan is doable before you commit to it.
- Introduce the proposal with an anecdote. Providing a practical and/or interesting scenario in the beginning will help your reader understand the context of your study. A little entertainment never hurts, either.
- Don't get in over your head. Sometimes it's best to begin with a small and focused project rather than a broad and complex one. Take into consideration time frame and resources, and be able to juggle your other academic and life responsibilities accordingly.
- Don't spoil the results. Because clean ethnographic research depends on objectivity, don't do or say anything that could upset the natural flow of your subject community. For this type of research, it's best to be the proverbial fly on the wall.
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Christopher de la Torre has been writing about science and communication since 1998. His work appears on websites including Singularity Hub and in "Vogue." He holds a Bachelor of Science in biology and a Bachelor of Arts in English from Eastern Connecticut State University and is pursuing a master's degree in English from George Mason University.
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Ethnographic Research – Complete Guide with Examples
Published by Carmen Troy at August 14th, 2021 , Revised On August 29, 2023
What is Ethnographic Research?
Ethnography is a type of research where a researcher observes people in their natural environment.
Ethnographers spend time studying people and their day-to-day lives and cultural activities carefully. It takes a long-term commitment and exciting methods of data collection .
It has two unique features
- The researcher carries out ethnographic research in a natural environment.
- A researcher acts as a participant and researcher at the same time.
History of Ethnographic Research
During the period of colonialism, anthropology emerged as a formal and notable discipline. Anthropologists started to study traditional people and their cultures. There are many types of ethnographic studies used for various purposes.
Uses of Ethnographic Research
Ethnographic research has the following uses;
- Documentation of endangered cultures
- Studying distant or new cultures.
- Studying and observing people’s behaviour in a specific society or community over a more extended period with changing circumstances.
Example: Malinowski’s six years of research on the people of Trobriand islands in Melanesia.
Today ethnographic research is also used in social sciences.
Examples: Investigations done by detectives, police officers to solve any criminal mystery. Investigations are carried out to learn the history and details of culture, community, religion, or games. The research was performed to understand the social interactions of the people. Research to understand the roles of families and organisations.
Advantages of Conducting Ethnographic Research
There are various methods of research based on the requirements and aim of the investigation. Here is the list of the key features of ethnographic research
- You can conduct ethnographic research alone.
- It allows you to observe the changes in people’s behaviour and culture over time and record it.
- You can conduct it in any place.
- It allows you to be a part of the community as a participant and take a close look at their lifestyle.
- You can gather a piece of detailed information with abundant experience, which helps you in further research.
- It provides the opportunity and pleasure of adventure as well as research.
- You don’t need to spend anything on the setup and equipment.
- You can learn to use any language of your choice during the research.
- You can find out about historical changes and events.
- You can use and enhance your skills and knowledge.
- You are solely responsible for experimenting.
- You get the opportunity to get to know the underlying realities and opinions of the people.
- You get the chance to focus on the verbal and non-verbal behavior of the people.
Disadvantages of Ethnographic Research
- It requires a lot of time.
- It is challenging to conclude the results.
- The researcher needs to work alone.
- It requires patience, skills to interact with people, and staying within the community as a community member.
- Personal safety and privacy would be at risk.
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What to do Before Starting your Ethnographic Research?
You need to identify your research question(s) and decide the mode of data collection. It’s better to choose a small group of people and aim to complete your studies within a short period.
It would help if you asked a few questions to yourself.
- Who will be your target participants?
- Do you have enough time to conduct the research?
- What’s the purpose of your study?
- What kinds of resources do you have?
- Do you have enough funds to conduct your research?
- Do you have access to the community you want to study?
Types of Ethnographic Research
Realistic ethnographic research.
It is unbiased documentation written in the third person. You can use the collected notes for interpretations.
A case study is a documented history and detailed analysis of a situation concerning organisations, industries, and markets. It aims at discovering new facts of the condition under observation.
It includes data collection from multiple sources over time.
Critical Ethnographic Research
It focuses on the marginalised community to study inequality and dominance.
How to Conduct Ethnographic Research?
Step 1: problem formulation.
Before conducting any research, the essential step is selecting the problem you want to carry out your study.
Step 2: Select a Research Setting
After Selecting a research problem, you need to select the location of your research. It will help if you prefer a familiar place and community in which you can fit comfortably.
Step 3: Get Access to the Community
You need to get access to the community you want to study. How do you reach the community you want to study?
You need to get official permission to conduct your research on a specific group of people. You can also join the community as a volunteer instead of a researcher.
There are two types of access, such as:
Open access: You don’t need to seek permission to conduct your research and collect data in this type of access. You can observe the population. You need to get accepted by the group to proceed with your research.
Example: Public in market places, parties, concerts, etc., are regarded as open-access groups.
Closed-access: In this type of access, you need to get permission from the gatekeeper of the community you want to study.
Example: Schools, colleges, corporations, etc.
Step 4: Represent yourself to the Group
It would help if you asked yourself a few questions before introducing yourself to the group members.
- How will you introduce yourself to the community you want to study?
- What would be your role in the group?
- How actively do you want to participate in the group’s day-to-day activities?
- Will the group accept you as a researcher and allow you to conduct your research?
You can either inform the participants about the experiment, and it’s called the overt approach. You can hide the research and oversee people’s behaviour. It’s called a covert approach.
You can also act as a participant of the community performing the activities like the group, called active observation. It allows the community to feel more comfortable with the researcher.
Similarly, you can keep yourself away from the group without performing any activities like them and observe them as a researcher. It is called passive observation.
It would help if you tried various approaches until you find a suitable method to proceed with your research.
Step 5: Collecting and Recording the Information
You can collect the data by the following methods;
Observation: You can participate in the group activities or observe the group’s behavior, either informing them about the experiment or keeping them unaware of the investigation.
Interviewing: You can carry out direct conversations with all group members or obtain information from a specific member of the group. It’s better not to rely on the informants as they may interpret the data according to their perception rather than delivering in its actual context.
Archival Research: You can also use existing information stored in the previous researchers’ records to proceed with your research.
It becomes difficult to gather and record the information at the same time.
What should you do in this situation?
You can maintain a notepad to record your observation immediately or sometimes wait until you leave the setting to record your observation. It’s better to note down your observations as soon as possible before you forget them and struggle to recall them. You can write down your field notes or record the people’s audios or videos while talking to them.
Your notes should include the following features:
Running/Field Notes: these are the observations that you note down daily. The idea is to record your observation immediately after observing it. It would help if you observed the individual activities of the group members and perspectives.
How to describe Ethnographic Research?
Ethnographic research involves immersing in a community or culture to understand its nuances. Researchers observe, participate, and interview to grasp social practices, beliefs, and behaviors. It provides rich insights into how people experience and interpret their world.
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- What Is Ethnography? | Definition, Guide & Examples
What Is Ethnography? | Definition, Guide & Examples
Published on March 13, 2020 by Jack Caulfield . Revised on June 22, 2023.
Ethnography is a type of qualitative research that involves immersing yourself in a particular community or organization to observe their behavior and interactions up close. The word “ethnography” also refers to the written report of the research that the ethnographer produces afterwards.
Ethnography is a flexible research method that allows you to gain a deep understanding of a group’s shared culture, conventions, and social dynamics. However, it also involves some practical and ethical challenges.
Table of contents
What is ethnography used for, different approaches to ethnographic research, gaining access to a community, working with informants, observing the group and taking field notes, writing up an ethnography, other interesting articles.
Ethnographic research originated in the field of anthropology, and it often involved an anthropologist living with an isolated tribal community for an extended period of time in order to understand their culture.
This type of research could sometimes last for years. For example, Colin M. Turnbull lived with the Mbuti people for three years in order to write the classic ethnography The Forest People .
Today, ethnography is a common approach in various social science fields, not just anthropology. It is used not only to study distant or unfamiliar cultures, but also to study specific communities within the researcher’s own society.
For example, ethnographic research (sometimes called participant observation ) has been used to investigate football fans , call center workers , and police officers .
Advantages of ethnography
The main advantage of ethnography is that it gives the researcher direct access to the culture and practices of a group. It is a useful approach for learning first-hand about the behavior and interactions of people within a particular context.
By becoming immersed in a social environment, you may have access to more authentic information and spontaneously observe dynamics that you could not have found out about simply by asking.
Ethnography is also an open and flexible method. Rather than aiming to verify a general theory or test a hypothesis , it aims to offer a rich narrative account of a specific culture, allowing you to explore many different aspects of the group and setting.
Disadvantages of ethnography
Ethnography is a time-consuming method. In order to embed yourself in the setting and gather enough observations to build up a representative picture, you can expect to spend at least a few weeks, but more likely several months. This long-term immersion can be challenging, and requires careful planning.
Ethnographic research can run the risk of observer bias . Writing an ethnography involves subjective interpretation, and it can be difficult to maintain the necessary distance to analyze a group that you are embedded in.
There are often also ethical considerations to take into account: for example, about how your role is disclosed to members of the group, or about observing and reporting sensitive information.
Should you use ethnography in your research?
If you’re a student who wants to use ethnographic research in your thesis or dissertation , it’s worth asking yourself whether it’s the right approach:
- Could the information you need be collected in another way (e.g. a survey , interviews)?
- How difficult will it be to gain access to the community you want to study?
- How exactly will you conduct your research, and over what timespan?
- What ethical issues might arise?
If you do decide to do ethnography, it’s generally best to choose a relatively small and easily accessible group, to ensure that the research is feasible within a limited timeframe.
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There are a few key distinctions in ethnography which help to inform the researcher’s approach: open vs. closed settings, overt vs. covert ethnography, and active vs. passive observation. Each approach has its own advantages and disadvantages.
Open vs. closed settings
The setting of your ethnography—the environment in which you will observe your chosen community in action—may be open or closed.
An open or public setting is one with no formal barriers to entry. For example, you might consider a community of people living in a certain neighborhood, or the fans of a particular baseball team.
- Gaining initial access to open groups is not too difficult…
- …but it may be harder to become immersed in a less clearly defined group.
A closed or private setting is harder to access. This may be for example a business, a school, or a cult.
- A closed group’s boundaries are clearly defined and the ethnographer can become fully immersed in the setting…
- …but gaining access is tougher; the ethnographer may have to negotiate their way in or acquire some role in the organization.
Overt vs. covert ethnography
Most ethnography is overt . In an overt approach, the ethnographer openly states their intentions and acknowledges their role as a researcher to the members of the group being studied.
- Overt ethnography is typically preferred for ethical reasons, as participants can provide informed consent…
- …but people may behave differently with the awareness that they are being studied.
Sometimes ethnography can be covert . This means that the researcher does not tell participants about their research, and comes up with some other pretense for being there.
- Covert ethnography allows access to environments where the group would not welcome a researcher…
- …but hiding the researcher’s role can be considered deceptive and thus unethical.
Active vs. passive observation
Different levels of immersion in the community may be appropriate in different contexts. The ethnographer may be a more active or passive participant depending on the demands of their research and the nature of the setting.
An active role involves trying to fully integrate, carrying out tasks and participating in activities like any other member of the community.
- Active participation may encourage the group to feel more comfortable with the ethnographer’s presence…
- …but runs the risk of disrupting the regular functioning of the community.
A passive role is one in which the ethnographer stands back from the activities of others, behaving as a more distant observer and not involving themselves in the community’s activities.
- Passive observation allows more space for careful observation and note-taking…
- …but group members may behave unnaturally due to feeling they are being observed by an outsider.
While ethnographers usually have a preference, they also have to be flexible about their level of participation. For example, access to the community might depend upon engaging in certain activities, or there might be certain practices in which outsiders cannot participate.
An important consideration for ethnographers is the question of access. The difficulty of gaining access to the setting of a particular ethnography varies greatly:
- To gain access to the fans of a particular sports team, you might start by simply attending the team’s games and speaking with the fans.
- To access the employees of a particular business, you might contact the management and ask for permission to perform a study there.
- Alternatively, you might perform a covert ethnography of a community or organization you are already personally involved in or employed by.
Flexibility is important here too: where it’s impossible to access the desired setting, the ethnographer must consider alternatives that could provide comparable information.
For example, if you had the idea of observing the staff within a particular finance company but could not get permission, you might look into other companies of the same kind as alternatives. Ethnography is a sensitive research method, and it may take multiple attempts to find a feasible approach.
All ethnographies involve the use of informants . These are people involved in the group in question who function as the researcher’s primary points of contact, facilitating access and assisting their understanding of the group.
This might be someone in a high position at an organization allowing you access to their employees, or a member of a community sponsoring your entry into that community and giving advice on how to fit in.
However, i f you come to rely too much on a single informant, you may be influenced by their perspective on the community, which might be unrepresentative of the group as a whole.
In addition, an informant may not provide the kind of spontaneous information which is most useful to ethnographers, instead trying to show what they believe you want to see. For this reason, it’s good to have a variety of contacts within the group.
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The core of ethnography is observation of the group from the inside. Field notes are taken to record these observations while immersed in the setting; they form the basis of the final written ethnography. They are usually written by hand, but other solutions such as voice recordings can be useful alternatives.
Field notes record any and all important data: phenomena observed, conversations had, preliminary analysis. For example, if you’re researching how service staff interact with customers, you should write down anything you notice about these interactions—body language, phrases used repeatedly, differences and similarities between staff, customer reactions.
Don’t be afraid to also note down things you notice that fall outside the pre-formulated scope of your research; anything may prove relevant, and it’s better to have extra notes you might discard later than to end up with missing data.
Field notes should be as detailed and clear as possible. It’s important to take time to go over your notes, expand on them with further detail, and keep them organized (including information such as dates and locations).
After observations are concluded, there’s still the task of writing them up into an ethnography. This entails going through the field notes and formulating a convincing account of the behaviors and dynamics observed.
The structure of an ethnography
An ethnography can take many different forms: It may be an article, a thesis, or an entire book, for example.
Ethnographies often do not follow the standard structure of a scientific paper, though like most academic texts, they should have an introduction and conclusion. For example, this paper begins by describing the historical background of the research, then focuses on various themes in turn before concluding.
An ethnography may still use a more traditional structure, however, especially when used in combination with other research methods. For example, this paper follows the standard structure for empirical research: introduction, methods, results, discussion, and conclusion.
The content of an ethnography
The goal of a written ethnography is to provide a rich, authoritative account of the social setting in which you were embedded—to convince the reader that your observations and interpretations are representative of reality.
Ethnography tends to take a less impersonal approach than other research methods. Due to the embedded nature of the work, an ethnography often necessarily involves discussion of your personal experiences and feelings during the research.
Ethnography is not limited to making observations; it also attempts to explain the phenomena observed in a structured, narrative way. For this, you may draw on theory, but also on your direct experience and intuitions, which may well contradict the assumptions that you brought into the research.
If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.
- Normal distribution
- Degrees of freedom
- Null hypothesis
- Discourse analysis
- Control groups
- Mixed methods research
- Non-probability sampling
- Quantitative research
- Ecological validity
Research bias
- Rosenthal effect
- Implicit bias
- Cognitive bias
- Selection bias
- Negativity bias
- Status quo bias
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What is Ethnographic Research? Methods and Examples
Ethnographic research , rooted in the discipline of anthropology, is a systematic and immersive approach for the study of individual cultures. Ethnographic research methods involve the examination of cultural phenomena from the perspective of the subjects under investigation. This method of social research places a particular emphasis on participant observation, where researchers engage with the setting or individuals being studied, documenting intricate patterns of social interaction and analyzing the participants’ own interpretations of their behavior within their local contexts.
While ethnography originated in social and cultural anthropology in the early twentieth century, its application has extended to various disciplines. Widely adopted as a qualitative data collection strategy, ethnographic research design stands out for its reliance on observing life as it naturally unfolds, dispensing with the controlled environment of a laboratory. Ethnographic observation seeks to understand societies and individuals through direct observation and interviews, providing valuable insights into how they interact with their surroundings in their natural environments.
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Here are some ethnographic research examples :
- An anthropologist observing the people and culture of an Indigenous tribe by living with them for several months.
- A child psychologist observing the social dynamics of toddlers in a play school (interactions with teachers and with one another).
- A potential startup looking to create a product and a market for that product by observing how a group of potential customers interact with and discuss similar products in various stores over a specified length of time.
Table of Contents
What is ethnographic research ?
Ethnographic research systematically studies cultures and behaviors, relying on participant observation and exploring cultural phenomena from the perspective of the subjects. Its versatility and qualitative nature make it a valuable data collection strategy in the social and behavioral research sciences. It has transcended disciplinary boundaries, making its way into various social science disciplines, notably sociology. Some key points to better understand what is ethnographic research ? and what are the advantages of ethnography research ? are as follows:
- Ethnographic research is an immersive approach that aims to document detailed patterns of social interaction and behavior.
- Ethnographic observation provides a rich source of qualitative data.
- Ethnographic research methods acknowledge the unpredictability of real-world situations, offering a more authentic understanding of societal dynamics and individual behaviors.
- Ethnographic research puts the point of view of the subject of the research first.
Main aim of ethnographic research
The main aim of ethnographic research is to deep dive into the perspectives and actions of subjects, capturing the variables that characterize their daily experiences. It offers researchers a comprehensive understanding of how subjects perceive the world and navigate their interactions with the surrounding elements.
Types of ethnographic research
Ethnographic observation might be applied in fields of business, medicine, education, psychology, and more. There are various types of ethnographic research , broadly based on the study discipline and the activity under study, with each shedding light on human behavior, experiences, and cultural nuances.
Below are different types of ethnographic research , which will give you a broad idea about how to conduct ethnographic research in various fields:
1. Psychology ethnography
To explore human experiences and behaviors within a cultural context, researchers immerse themselves in the natural habitat of individuals, applying ethnographic research methods such as in-depth interviews, focus groups, and field notes.
2. Life history ethnography
Life history ethnography looks at the tapestry of an individual’s life, offering a nuanced understanding of their experiences, challenges, and cultural influences. Researchers conduct in-depth interviews, collect personal documents, and may even observe the subject in their daily life to capture a comprehensive life narrative. By zooming in on a single life, researchers can uncover patterns, transitions, and unique perspectives that might be overlooked in broader ethnographic studies.
3. Business ethnography
In business and retail, ethnographic research focuses on consumer habits and target markets to discern market demands and attitudes toward products or services. Fieldwork, interviews, and online surveys are used to identify preferences and meet market demands effectively.
4. Educational ethnography
Researchers employing educational ethnography observe students’ learning attitudes and motivations using non-participant and direct participant observation.
5. Medical ethnography
In medicine and healthcare, ethnographic research involves qualitative exploration of patient behavior across various healthcare scenarios to understand patient needs, reactions to prescriptions and treatment procedures, suggestions for improvement, etc.
6. Digital ethnography
Digital ethnography or desk study is conducted remotely. Researchers rely on second- or third-hand information collected by others to compile knowledge about a particular ethnic group without direct observation. This method leverages the wealth of information available online.
7. Literary ethnography
Novels and books, often overlooked in traditional ethnographic discussions, offer a unique avenue for cultural exploration. Literary ethnography involves analyzing fictional works, autobiographies, and cultural narratives to extract insights into societal norms, values, and historical contexts. This method recognizes the power of storytelling as a medium through which cultural knowledge is transmitted.
Methods of ethnographic research
Various methodologies are employed in ethnography, from direct observation, diary studies, video recordings and photography to the analysis of devices used by individuals. The duration of ethnographic studies varies, with observation periods ranging from a few hours to several months, depending on the specific research objectives. Thus, ethnographic research methods employed will depend on the field, the size of the sample, and the research goal.
So, what are ethnographic methods employed by researchers to answer questions in diverse disciplines? Let’s take a look:
1. Triangulation
A researcher used multiple data collection strategies and data sources to obtain a complete picture of the topic in focus and to cross-check information.
2. Field notes
A researcher collects, records, and compiles notes on-site during the study. This can be considered a researcher’s primary tool to collect data.
3. Naturalism
This is probably the oldest ethnographic research method . In this ethnographic research design , one spends time in the group’s natural environment to observe and record research variables.
4. Participant observation
Similar to the above approach, in participant observation, the ethnographer actively interacts with the research subjects. The difference lies in the ethnographer participating in the group. Participant observation gives ethnographers more data. They better understand the research subjects’ experiences and habits from the participant’s perspective.
5. Interviews
For authentic and relevant research results, the ethnographer interacts with the research group, asking questions about the research group, while conducting research-related activities.
6. Surveys
Ethnography surveys help the researcher obtain and analyze data to arrive at objective conclusions. Multiple choice questions, Likert scale, open-ended, and close-ended ethnography survey questions are commonly used. This approach saves time and costs.
7. Archival research
This qualitative ethnographic research method examines existing literature and records of relevant research rather than by the researcher’s physical presence.
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Examples of ethnographic research
To better understand ethnographic research meaning , methods, and design, let’s take a look at some ethnographic research examples :
Observing urban street performers: Over the course of several months, a researcher observes urban street performers’ performances and their interactions with passersby, exploring how these individuals collaborate or compete with one another for attention and recognition.
Studying patterns of coffee shop regulars: Through a combination of direct observation and casual conversations, a researcher might uncover the habits and interactions of regular patrons and the social dynamics that characterize the daily lives of individuals who frequent the establishment.
Exploring online gaming communities: In the realm of virtual spaces, a researcher might examine online gaming communities to understand the social structures, communication patterns, and shared norms among players. Through active participation and observation within the gaming environment, the researcher might seek insights into how relationships form, conflicts are resolved, and cultural practices evolve within this digital subculture.
Observing farmers’ market vendors: At a local farmers’ market, a researcher may closely examine the interactions between vendors, customers, and the broader community. This study aims to uncover the cultural nuances of the market environment, exploring aspects such as negotiation tactics, vendor-customer relationships, and the role of the market in creating a sense of community.
Advantages of ethnography research
The advantages of ethnography research are manifold. Ethnographic observation allows first-hand observation of subjects’ interactions in their natural environment. This might help uncover subjects’ unconscious or implicit behaviors. Ethnographic research also enables a researcher to gain longitudinal insights as ethnography often involves extended periods of fieldwork, allowing researchers to observe changes and developments over time. Further, this approach often captures the holistic nature of social phenomena by considering various interconnected elements within a cultural context. This holistic approach is beneficial for understanding complex social structures, rituals, and the interplay of different factors influencing behaviors.
Finally, ethnographic research involves a variety of data collection methods, and this multi-faceted approach yields rich and diverse data, enhancing the depth and validity of the research findings.
Disadvantages of ethnography research
Despite its relevance to certain studies, ethnographic research is not without its limitations. One significant challenge lies in the necessity to establish and sustain intimate face-to-face interactions with participants, a task that can prove difficult depending on the study’s nature and the type of participants involved. Prolonged fieldwork might prove costly in terms of time and resources. Second, culture, being an abstract concept, poses difficulties when used as an interpretive lens. Third, ethnographic research lacks reliability and validity since it cannot be easily replicated, and its findings may not extend to other similar situations
Frequently asked questions
Q: What are some examples of ethnographic research?
A: Some ethnographic research examples are as follows:
- Studying yoga retreat participants: An ethnographer may immerse themselves in the experience of a yoga retreat, observing the behaviors, rituals, and social dynamics among participants. This research involves both active participation in yoga sessions and passive observation of communal activities, providing insights into how individuals connect, form bonds, and integrate spiritual practices into their daily lives.
- Life history ethnography: An in-depth interview of a stroke survivor to obtain an account of their personal struggle for recovery, followed by a narrative analysis based on the transcription, coding, and analysis of transcripts from hours of interviews.
- Field study on a remote island: A researcher visits a remote island inhabited by an obscure tribe. The researcher then lives and spends a significant amount of time getting to know their daily life customs and practices.
- Surveying nurses in a trauma hospital: A researcher conducts in-depth surveys to understand the psychological effects of working late-night shifts and dealing with patients with severe trauma.
Q: What is the main aim of ethnographic research ?
A: The main aim of ethnography is to remain objective and to collect and report what the researcher observes to add to the body of knowledge about the group. It is not to make judgments about the group’s characteristics or methods of interaction or devise approaches to improve or change the group.
Q: Can ethnography be applied to various fields?
A: Yes, ethnographic research is versatile and can be applied across various disciplines, including anthropology, sociology, marketing, design, education, healthcare, and more. Its adaptability makes it a valuable method for gaining insights into diverse aspects of human behavior and culture.
Q: Is ethnography only suitable for studying small or isolated communities?
A: No, while ethnography is often associated with studying small or isolated communities, it can also be applied to larger populations and urban settings. The focus is on understanding the cultural context and social dynamics, regardless of the size or location of the community.
Q: Can the findings from ethnographic research be generalized to broader populations?
A: Ethnographic observation is often more concerned with depth than breadth, so generalizability to larger populations may be limited. However, the insights gained can inform broader theories and provide a foundation for further research in similar contexts.
Q: How should researchers ensure ethical conduct in ethnographic research?
A: Ethnographers must prioritize ethical considerations by obtaining informed consent from participants, maintaining confidentiality, and being transparent about the research purpose. They also navigate potential conflicts of interest and consider the impact of their presence on the community being studied.
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Thesis Defense: How to Ace this Crucial Step
Human Relations Area Files
Cultural information for education and research, ethnographic and ethnological research project.
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Ryan o. begley, human relations area files, powerpoint 1 powerpoint 2 powerpoint 3 powerpoint 4 powerpoint 5, anthropology 351 | cultures of the world research project (220 points total).
This is a three-part research project that involves choosing a cultural behavior and comparing it across three cultures: choosing two nonlocal cultures in which to read about the behavior and a third local culture in which to study it in-person.
Part A. Research Proposal: Due to Moodle by the start of class on October 22 nd .
Part B. Research Report: Due to Moodle by the start of class on December 3 rd .
Part C. Presentation: Due to Moodle by [TBA] .
Part A. Research Proposal (70 points)
Due to Moodle by the start of class on October 22 nd .
Part A involves performing background research on a cultural behavior as it exists in two nonlocal cultures and using what was learned to propose a plan for studying it in the field.
Topic Selection [“What is my project going to be about?”]. Select a cultural behavior to be the topic of your research project. The behavior must fit the description of an “Outline of Cultural Materials” (OCM) subject code. A list of codes and descriptions can be found on eHRAF World Cultures (under “Browse Subjects”) and via: https://hraf.yale.edu/resources/reference/outline-of-cultural-materials/ . Choose from the 180-890 OCM code range.
Research Question [“What is the most important/interesting question I have about this topic?”]. Develop a research question about the topic that you could answer with your research project. It is okay if the question changes based on what you read about the behavior (see below); there will be time to use what you learn to refine the question before submitting the proposal.
Text-Based Research. Read a scholarly or news article on your topic and use eHRAF World Cultures to read about specific examples of the behavior in two cultures.
a. Article. Find and read an article on the chosen topic: either a peer-reviewed journal article or a news or magazine article from a legitimate media or educational outlet. The idea is to choose an article that will allow you to learn (more) about the topic in general rather than as it exists in a given culture. It might provide a history of the topic, or make an argument about it, or offer an explanation of it. It must be at least 2500 words long.
b. HRAF Documents. Choose two nonlocal cultures from different continents in which to read about the behavior using eHRAF World Cultures . A simplified list of HRAF cultures with photographs is posted on Moodle (see “Cultures-in-eHRAF-7-23-19.pdf”) and a more detailed list can be found at https://hraf.yale.edu/products/ehraf-world-cultures/cultures-covered/ . There should be at least 25 pages of reading per culture (could be from a longer single source or multiple sources with shorter descriptions). Note that each culture has a document called “Culture Summary: [Name of Culture]”; while useful to read, culture summaries are not primary sources and thus cannot be used for this part of the project. Be sure to take notes and paste useful information (along with citations) into a Word document.
Structure of the Submitted Proposal
Write-up a research proposal that contains the following items:
- Overview of Topic (5 points/at least 150 words). Introduce the chosen cultural behavior and discuss why you are interested in it.
- Research Question (5 points) . State a research question about the behavior to be answered in the research report ( Part B ). Explain why it is an important or interesting question to pursue.
- a. Article (10 points/at least 150 words) . Summarize the main point(s) of the article and explain how this information will be useful to your project.
- b . Culture Wikis (30 points/at least 250 words per culture). Write a Wikipedia section for each of the two chosen HRAF cultures that provides a description of the behavior in each. Cite the information with the HRAF source(s). Sections do not need to be posted to Wikipedia, but those who do (and do a good job with it) could earn up to 10 bonus points.
- Local Culture Selection (5 points/at least 125 words). Describe the culture/subculture/way that you chose and explain why you chose it.
- Participant Observation Plan (5 points/at least 125 words). Describe at least one context in which you could do participant observation related to the research topic and explain how doing so would help answer the research question.
- Interview Plan (5 points/at least 125 words). Describe at least one member of the culture/subculture/way of life that you could interview about the research topic and explain how doing so would help answer the research question.
- References and Formatting (5 points). Include in-text citations and a reference list for all quoted and unquoted material referenced for this proposal. Format citations in the entire assignment according one of the following formal citation styles:
American Psychological Association (APA)
Chicago Manual of Style (CMOS)
Modern Language Association (MLA)
Cultural Behavior/Topic: Tattoos
Research Question: Do people from different cultures get tattoos for the same reasons? Article: Reading an article on the history and function of tattoos from Smithsonian Magazine . HRAF Documents: Reading ethnographic descriptions of the reasons people get tattoos amongst the Maori (OZ04) [1] and the Central Thai (AO07) [2] . Local Culture Selection: The tattoo subculture in Huntingdon, Pennsylvania. Interview Plan: A person with tattoos. Participant Observation Plan: Making observations at a tattoo parlor while getting a tattoo.
eHRAF World Cultures: http://ehrafworldcultures.yale.edu/ehrafe/
A “how-to” help guide is available in .pdf form on Moodle (see “HRAF-User-Guide-v1”) or online as a searchable index . You may also refer the video tutorials posted on the Human Relations Area Files YouTube channel .
Part B. Research Report (100 points)
Due to Moodle by the start of class on December 3 rd .
Part B involves conducting ethnographic research on the behavior in local culture and writing a report that describes the fieldwork and compares the behavior across all three cultures.
Conduct a participant observation and an interview related to the research topic as proposed in Part A .
Interview. Make a list of ten semi-structured interview questions and at least five follow-up questions or probes (each of these should be attached to a specific question). Base these questions on what you learned from the article and HRAF readings from Part A and any prior knowledge that you have about the topic. Design the interview to elicit responses that help develop an answer to your research question and be sure to follow the guidelines given in class. Audio record the interview using a voice recording app (e.g., Voice Memos on iOS) and obtain oral consent at the beginning of the interview. Submit the audio file(s) and a document with the interview questions to Moodle as separate files.
Participant Observation. Follow the plan from Part A and conduct the proposed participant observation. Remember that cultural anthropologists use this method both to discover the emic perspective and to develop the etic perspective—to discover “what it is like” and to explain “why it is like that”. This involves taking in your surroundings with each of your senses and engaging with both body and mind. But it also involves remaining objective in your role as a researcher and focusing on that which is applicable to answering your research question.
Research Report
After completing your fieldwork, write a report that describes the behavior in each culture and compares it across all three in order to answer the research question. Use information sourced from the readings and t data collected in the field to support this answer. There is not enough space to include everything that was learned during the research process. Rather, the goal is to distill all of the information into a few key themes most relevant to answering the research question, focusing on the most interesting and best-supported aspects of the research.
- Introduction (5 points/at least 150 words) . Introduce the research topic to an imagined reader who is unfamiliar with it and the research question to be explored in the report. Offer some insight into what led to this topic and question.
- Background Information (10 points/at least 500 words) . Provide information on the topic based on what you learned from the readings in Part A . Feel free to reuse relevant written material from Part A but be sure to focus on information applicable to the research question.
- 3a. Description of Culture ( 5 points/at least 150 words). Describe the culture and field site. Explain why these were chosen to answer the research question.
- 3b. Description of Interview (15 points/at least 350 words) . Describe the interview and summarize the main takeaways (in paragraph form). Do not list the interview questions.
- 3c. Description of Participant Observation (15 points/at least 350 words) . Describe what was done for the participant observation and summarize the main information learned.
- Discussion (40 points/at least 750 words) . Write a detailed analysis that compares the behavior across all three cultures using at least two relevant concepts defined in the readings from Part A and/or covered in course lectures. Use specific examples from the HRAF readings and your fieldwork to build towards and illustrate an answer to your research question.
- Conclusion (5 points/at least 150 words). Conclude the report by answering the research question. Explain your conclusion and support it with the most compelling reasons mentioned in the Discussion section.
- References and Formatting (5 points). Include in-text citations and a reference list for all quoted and unquoted material referenced for this report. Format the entire assignment according the formal citation styles used in Part A .
Grading Rubric
5 | ||
10 |
| |
5 | ||
15 | ||
15 | ||
40 |
| |
5 | ||
5 |
| |
Part C. Presentation (50 points)
Due to Moodle by 11:59 PM on the night before the scheduled presentation date [TBA] .
You are expected to give a 15-20-minute in-class PowerPoint Presentation based on Part B and should follow the same basic structure. The idea behind these presentations is to simulate the kind of talks scholars give before their peers at academic conferences. Submit the .ppt file to Moodle by the deadline and also bring a digital copy of it to class on a USB flash drive.
Structure of Presentation
- Introduction (2.5 points/1-2 minutes). Introduce the research topic to the class and the research question to be explored in the presentation.
- Background Information (7.5 points/2-3 minutes). Provide information on the topic based on what you learned from the readings.
- Methods and Results (7.5 points/4-5 minutes). This section should correspond to the Methods section of Part B .
- Discussion (20 points/5-6 minutes). This section should correspond to the Discussion section of Part B .
- Conclusion (2.5 points/1 minute). This section should correspond to Conclusion section of Part B .
- References and Formatting (2.5 points). Include in-text citations and a references list (at the end of the presentation) for all quoted and unquoted material referenced for this report. Format the presentation according the formal citation styles used in Part A and Part B .
- Q&A (2.5 points/2-3 minutes). Students in the audience should be prepared to ask questions and presenters should be prepared to answer them.
- Visuals (2.5 points). The presentation should contain photographs and other relevant visuals related to the topic and the three cultures.
- Exam Question (2.5 points). Write a multiple-choice question (four choices) based on your presentation and submit it on Moodle as a separate file. It might be included in Exam 3.
- Audio and/or Video Component [optional]. You may play a standalone audio and/or video clip during your presentation. Clips must not last more than ¼ of the total presentation time.
2.5 | ||
7.5 |
| |
7.5 |
| |
20 | ||
2.5 | ||
2.5 | ||
2.5 | ||
2.5 |
| |
2.5 | ||
Note: Students will be notified of any changes made to these criteria.
[1] e.g., pp. 296-325 in Buck, P. H. (1952). Coming of the Maori . Retrieved from https://ehrafworldcultures.yale.edu/document?id=oz04-003
[2] e.g., pp. 83-94 in Terwiel, B. J. (1975). Monks and Magic: An Analysis of Religious Ceremonies in Central Thailand . Retrieved from https://ehrafworldcultures.yale.edu/document?id=ao07-019
Ryan O. Begley
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Home > Sociology and Anthropology > Selected Anthropology 380 Photo Essays
Outstanding Ethnographic Research Projects
Submissions from 2022 2022.
People, Not Symptoms: A Visual Ethnography of Ayurvedic Doctor Ashlesha Raut , Elizabeth Baranski
Submissions from 2019 2019
Laurie Bergner: A Bloomington-Normal Community Educator Shaped by Her Values , Jessica Bugayong
Community Lawyering and the Immigration Project: An Ethnographic Study of Charlotte Alvarez , Kathryn Jefferson
It’s about more than reproduction: a visual ethnography about Jennifer Sedbrook , Sommer Martin
Nine Months in One Day: A Visual Ethnography with Caroline and Elizabeth Fox-Anvick , Kayla Ranta
Submissions from 2018 2018
Colleen Connelly: Taking the First Step towards Improving Food Accessibility , Michelle Rekowski '19
Submissions from 2016 2016
“Don’t Cross Momma!” A Visual Representation of LGBTQI Woman Leader Jan Lancaster , Lucy Bullock '17
Sacred Partnership: A Visual Ethnographic Study of Rabbi Rebecca L. Dubowe , Anna Kerr-Carpenter '17
Women Leaders as Change Agents: Mary Campbell’s Story of Academic and Community Leadership , Raelynn Parmely '17
Submissions from 2013 2013
American by Citizenship or American at Heart? An analysis of becoming an “American” as seen through the eyes of an Indian-American immigrant , Helen Brandt '14
Pierogies to Hamburgers: An immigration story , Madeline Cross '13
The Long Road to Becoming American: One Kenyan’s Immigration Journey Filled with Perseverance, Discrimination, and Student Visa Restrictions , Katelyn Eichinger '14
Bicultural Living: Maria Luisa Mainou’s Experience with Immigration and Cultural Change , Alicia Gummess '13
Russian-Jewish Immigration and the Life Experiences of Dr. Marina Balina: A Photo Essay , Lauren Henry '14
Snapped into Focus: Addressing the Challenges Faced by Undocumented Mexican Immigrants in the United States , Nora Peterson '14
An American who Emigrated from Poland: The Significance of Education and Family Support in the Acculturation Process , Stephanie Pierson '13
Submissions from 2012 2012
Smile and Style: An Ethnographic Analysis of ISU's Gamma Phi Circus , Sarah Carlson '13
Building Christ-based Relationships, Disciples, and Sharing the Gospel of Jesus Christ at Illinois State University , Cassandra Jordan '12
When Words Fail, Music Speaks , Hannah Williams '12
Submissions from 2011 2011
Exploring Acupuncture in the American Midwest , Shuting Zhong '11
Submissions from 2010 2010
Luck Be A Lady: An Exploration of the Bloomington Bingo Community Through Visual Ethnographic Methods , Monica Simonin 11
Getting High: An Inside Look into College Students' Lives with Type 1 Diabetes , Amber Spiewak 11
Twin City Chess Club: a Visual Ethnographic Examination of Chess , Morgan Tarbutton 11
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3- Proposing the Ethnographic Research Project
Chapter 3 provides basic information regarding the writing of a proposal for an ethnographic research project.
Ask the average college student where they usually conduct research and chances are the answers will be the internet and, maybe, the library. Research understood this way is usually going to be secondary research, research that results in the gathering, summarizing and assessing of data that already exists. It is most likely that most of the research you have conducted to date would be classified as secondary. But, it’s also possible that you have some experience with primary research. Have you ever conducted an interview? Have you ever designed and/or administered a survey? These sorts of actions are categorized as primary research, research that involves direct collection of data from real world interactions.
An ethnographic writing project is one that requires the melding of both primary and secondary research. And, while secondary research is of definite importance, it is the primary research that serves to classify the kinds of projects discussed in this text as ethnographic in character. In the case of an ethnographic research project, primary research will take place at a specific research site, one of your own choosing. This chapter focuses on primary research by assisting you in choosing a research site, a first step in this process. Chapter 4 focuses on the process of creating primary data—of converting observations made into fieldnotes. Your fieldnotes will, in time, be analyzed and examined for patterns of meaning and behavior, patterns that may be the focus of a larger ethnographic essay. Chapter 5 outlines the process of collecting secondary resources in order to help you better understand and analyze your primary research data.
But, we’re getting ahead of ourselves. In order to begin primary research, you must first select a research site. But, even before you choose a research site, it’s a good idea for you to consider the primary object of focus for ethnographic research—the cultural text.
Table of Contents
- Introduction
- 1a- Connecting to Ethnographic Writing
- 1b- Identifying with Ethnographic Writing
- 1c- Rhetorical Strategies for Ethnographic Writing
- 2a- Writerly Ethos
- 2b- Understanding Plagiarism
- 2c- Ethical Conundrums in Community Research
- 3a- Examining Culture as Text
- 3b- Selecting a Research Site
- 3c- Access to Your Research Site
- 3d- Rhetorical Strategies for Research Proposals
- 4a- Rhetorical Strategies for Writing Observations
- 4b- Considering Types of Fieldnotes
- 4c- Expanding and Revising Fieldnotes and Observations
- 5a- Searching for Sources: Keywords, Databases, Catalogs, and Shelves
- 5b- Ethical Considerations when Conducting Research of Secondary Sources
- 5c- Impact of Technology on Conducting Research of Secondary Sources
- 5d- Sorting Sources and Eating Books
- 5e- Popular Culture Source Material
- 5f- Summarizing Sources
- 5g- Building an Annotated Bibliography
- 6a- Introducing your Research
- 6b- Presenting the Methodology and Focus
- 6c- Selecting Examples and Evidence
- 6d- Selecting Effective Secondary Source Evidence
- 6e- Quoting, Paraphrasing, and Documenting Source Material
- 6f- Concluding in a Meaningful Way
- 6g- Reviewing and Revising Your Essay
- Supplemental Modules
- How to Use this Textbook
- Teaching with EC
- How to Become a Contributing Author
- Statistical Analysis
- Data Analysis
- Biomedical Engineering
- Biosignal Processing
- Qualitative Data Analysis
An Example of Ethnographic Research Methodology in Qualitative Data Analysis
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Ethnographic research as an evolving method for supporting healthcare improvement skills: a scoping review
Georgia b. black.
Department of Applied Health Research, UCL, London, UK
Sandra van Os
Samantha machen, naomi j. fulop, associated data.
All papers included in the review are listed in Additional file 4 and are publicly available from their publishers’ websites.
The relationship between ethnography and healthcare improvement has been the subject of methodological concern. We conducted a scoping review of ethnographic literature on healthcare improvement topics, with two aims: (1) to describe current ethnographic methods and practices in healthcare improvement research and (2) to consider how these may affect habit and skill formation in the service of healthcare improvement.
We used a scoping review methodology drawing on Arksey and O’Malley’s methods and more recent guidance. We systematically searched electronic databases including Medline, PsychINFO, EMBASE and CINAHL for papers published between April 2013 – April 2018, with an update in September 2019. Information about study aims, methodology and recommendations for improvement were extracted. We used a theoretical framework outlining the habits and skills required for healthcare improvement to consider how ethnographic research may foster improvement skills.
We included 274 studies covering a wide range of healthcare topics and methods. Ethnography was commonly used for healthcare improvement research about vulnerable populations, e.g. elderly, psychiatry. Focussed ethnography was a prominent method, using a rapid feedback loop into improvement through focus and insider status. Ethnographic approaches such as the use of theory and focus on every day practices can foster improvement skills and habits such as creativity, learning and systems thinking.
Conclusions
We have identified that a variety of ethnographic approaches can be relevant to improvement. The skills and habits we identified may help ethnographers reflect on their approaches in planning healthcare improvement studies and guide peer-review in this field. An important area of future research will be to understand how ethnographic findings are received by decision-makers.
Supplementary Information
The online version contains supplementary material available at 10.1186/s12874-021-01466-9.
Research can help to support the practice of healthcare improvement, and identify ways to “improve improvement” [ 1 ]. Ethnography has been identified particularly as a research method that can show what happens routinely in healthcare, and reveal the ‘ what and how of improving patient care [ 2 ]. Ethnography is not one method, but a paradigm of mainly qualitative research involving direct observations of people and places, producing a written account of natural or everyday behaviours and ideas [ 3 ]. Ethnographic research can identify contextual barriers to healthcare improvement. For example, Waring and colleagues suggested that hospital discharge could be improved by allowing staff to have more opportunities for informal communication [ 4 ].
There have been advances in ethnographic methods that support its role in supporting healthcare improvement. Multi-site, collaborative modalities of ethnography have evolved that suit the networked nature of modern healthcare [ 5 ]. Similarly, rapid ethnographic approaches (e.g. Bentley et al. [ 6 ];) meet the needs of improvement activities to produce findings within short timeframes [ 7 ]. However, the production of sustained ethnographic fieldwork has waned in response to demands for rapid evidence [ 6 , 8 , 9 ]. Critics of rapid ethnographic methods worry that they are diluting ethnography within applied contexts more widely [ 5 , 10 ].
The relationship between ethnography and healthcare improvement has been the subject of methodological concern [ 8 ]. The first concern is that some research identified as ethnography does not fit within the ethnographic paradigm, merely collecting observational data without a theoretical analysis, interpretation or researcher reflexivity [ 11 ]. A second concern is whether the topics of ethnographic inquiry produce findings that are seen as useful for improvement [ 12 ], particularly if they do not make explicit recommendations or produce checklists [ 8 , 13 – 15 ]. Authors fear that ethnographic findings that capture complexity [ 16 ] and expose taken-for-granted behaviours and phenomena [ 14 , 17 ] may be too abstract to be relevant to healthcare improvement [ 8 ]. However, these critiques position ethnographic research as a product which may be taken up by healthcare improvers, rather than seeing ethnographic work itself as an improvement activity. We take the view that healthcare improvement aims to change human behaviour to improve patient care, and is therefore reliant on the development of particular skills and habits (such as good communication) [ 18 ]. We would consider that engaging in ethnographic research may support skill development and habit formation that serves healthcare improvement.
In the literature of ethnography in healthcare improvement, there is not much discussion of the close relationship between methodological features of ethnographic research, and their impact on improvement skills. The aim of this paper is twofold: (1) to describe current ethnographic methods and practices in healthcare improvement research and (2) to consider how these may affect habit and skill formation in the service of healthcare improvement [ 19 ].
This is a scoping review following the methods outlined by Arksey & O’Malley and later refined by Levac et al., [ 20 , 21 ] including a systematically conducted literature review and reported in accordance with the Preferred Reporting Items for Systematic reviews and Meta-Analyses extension for Scoping Reviews (PRISMA-ScR; see Additional file 1 for PRISMA checklist). No protocol was published for this review. Our literature search and analyses were conducted iteratively, searching reference lists and undertaking discussions with colleagues about key lines of argument. We also held a workshop at Health Services Research UK conference in 2018 on this topic to gain a wide range of stakeholder views.
Systematic retrieval of empirical papers and purposive sampling
Our search strategy was designed to capture a wide range of approaches to ethnography from different journals, healthcare settings and types of research environment. It was not our aim to capture every study using this methodology, but to map the current field. Thus we did not search grey literature, books or monographs. The search strategy was developed and piloted in consultation with a health librarian. Medline (on OVID platform), PsychINFO, CINAHL and EMBASE databases were searched, and six journals were hand-searched, including: BMJ Quality & Safety, Social Science and Medicine, Medical Anthropology, Cochrane library, Sociology of Health and Illness and Implementation Science. These databases were searched between dates April 2013 – April 2018 and an update was performed in September 2019 using the search terms outlined in Additional file 2 . We limited the search to these dates in order to capture the most recent methodological characteristics of ethnographic studies in this field.
We screened titles and then abstracts according to the inclusion and exclusion criteria detailed in Table Table1. 1 . We included studies which self-identified as using ethnography or ethnographic methods rather than using our own criteria. This is because ethnography can be hard to define, and use of criteria may risk excluding papers which exemplify the sorts of tensions and workarounds we are trying to capture.
Inclusion and exclusion criteria
Inclusion criteria | Exclusion criteria | |
---|---|---|
Method | • Stated to be using ethnographic methods of any kind | • Meta-ethnography or meta-synthesis • Scoping review or other review methodologies • Interviewing or observational work alone without reference to ethnographic lens |
Subject matter | • Studies relating to healthcare topics or from an applied healthcare discipline, as defined by the specific search terms | • Public health topics (health promotion, screening, vaccination, communicable disease management, etc.) • Health-related topics that are not within health service context, such as o self-management techniques, care homes, social care, peer support groups, refugee centres, day care, community interventions, prisons o health beliefs, cultural attitudes, patient views, disease experiences o trial acceptability, research acceptability o ethnography related to basic science • Social care • Organisational studies that are not situated in health service settings • Studies about ethnographic methodology with no specific reference to health or healthcare |
Study design | • Peer-reviewed publications • Studies that state their use of ethnographic methods | • Commentary, letter, response, critical review • Book review |
The retrieved papers were screened by GB, SVO and SM based on inclusion and exclusion criteria (Table (Table1). 1 ). The total number of papers after screening titles, abstracts and full texts was 274 (Fig. (Fig.1 1 ).
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PRISMA statement of all references retrieved, screened and included in the scoping review
Numerical charting
Characteristics of each paper, such as title, authors, journal, year, country and healthcare subject area were extracted (see Table Table2 2 ).
Characteristics of studies in review
Method summary | |
Focused ethnography | 25 |
Thematic analysis | 21 |
Grounded theory study | 15 |
Case study | 13 |
Mixed methods | 13 |
Institutional ethnography | 12 |
Critical ethnography | 12 |
Content analysis | 8 |
Constant comparison | 7 |
Discourse analysis | 6 |
Auto-ethnography | 2 |
Other | 107 |
Region | |
Middle East | 5 |
South America | 11 |
Asia | 15 |
Africa | 22 |
Australasia | 33 |
Europe (excl. UK) | 47 |
UK | 74 |
North America | 95 |
Healthcare subject area | |
Clinical communication | 3 |
HIV-AIDS | 3 |
Intensive Care Unit | 7 |
Medication prescribing and management | 8 |
Cancer | 10 |
Paediatrics | 10 |
Surgery and orthopaedics | 10 |
Patient safety | 11 |
Emergency medicine and acute care | 12 |
Chronic illness | 12 |
Family doctors, primary care and general practice | 12 |
Nursing practice | 13 |
Healthcare technology | 14 |
Maternity care and reproductive medicine | 15 |
Quality of care improvement and healthcare reform | 18 |
Mental health and psychiatry | 19 |
Dementia, care of the elderly, end of life care, palliative care | 20 |
No info/other | 86 |
a some studies have been allocated to more than one region
Thematic analysis and development
We coded all 274 papers using NVivo software for stated aims and recommendations. This included close reading, and retrieval of key ideas and quotations from the papers that exemplified key ideas in relation to healthcare improvement, methodology and the authors’ reflections on these. The coded extracts of aims and recommendation in conjunction with the closer reading of the sub-sample were used to inductively develop conceptual ideas, such as how the corpus of papers explicitly aimed to contribute to healthcare improvement, and if not, how this affected the types of conclusions drawn. Some papers were read in greater depth to understand how the authors’ methods related to their findings and conclusions. In order to consider how ethnography supports habits and skills associated with healthcare improvement, we drew on a framework which identifies five habits of ‘improvers’: creativity, learning, systems thinking, resilience and influencing [ 19 ]. Applying this model to our selected papers, we mapped traits or approaches to the ethnographic studies that exemplified these habits either in the authors, or as part of developing these habits in others (e.g. healthcare decision-makers and professionals). Thematic interpretations and lines of argument were generated and discussed by all the authors.
Overview of study characteristics
The included studies covered a wide range of ethnographic methodologies and healthcare subjects, published internationally (Table (Table2) 2 ) in predominantly social science and clinical journals (see Additional file 3 ). The full list of the 274 included studies is available in Additional file 4 .
Most studies described themselves as an ‘ethnography’ or ‘ethnographic’, although some described their methodology as ‘mixed methods’ including ethnographic components. For example, Collet et al. conducted a mixed methods participatory action research study using observations to produce an “ethnographic description” [ 22 ].
Almost all studies relied on observation and interviews as the main data sources. It was not always specified whether researchers took a participant or non-participant approach to observation. There were some examples of other data sources e.g. video data, surveys, documents, field notes, diaries, and artefacts. A few examples contained a paucity of data, such as only video data [ 23 ], limited fieldwork [ 24 ], a small number of interviewees [ 25 ], or reliance on focus group data alone [ 26 ]. Methods associated with qualitative methodology (but not necessarily ethnographic) were also used, such as data ‘saturation’ to denote that additional data did not provide new insights into the topic [ 27 ].
There were a number of minority or unusual ethnographic variations:
- Quantitative ethnography [ 23 ]: temporal coding of physicians' workflow and interaction with the electronic health record system, and their patient.
- Cognitive ethnography [ 28 ]: “identifying and elaborating distributed cognitive processes that occur when an individual enacts purposeful improvements in a clinical context”.
- Street-level organizational ethnography [ 29 ]: intensive case study methods to explore the implications of healthcare policy at a street level.
- Phenomenological ethnographies [ 30 ]: focussing on the lived experience and meanings associated with a phenomenon.
- Geo-mapping [ 31 ]: geomapping of selected service data to define Latino immigrant community before conducting interviews and observations.
Use of different types of ethnography to support healthcare improvement
We found that many studies used methods that could identify issues relating to power and vulnerability, with potential relevance to how healthcare improvement problems are defined and solved, and by whom [ 1 ]. For example we noted a significant minority of studies using institutional and critical ethnography, mostly in vulnerable populations (see Table Table3). 3 ). These studies were explicitly attentive to systems and power relations, rather than on individual practices. We suggest that the use of geographically-oriented methods such as geo-mapping and street-level organisational ethnography are also attentive to the power structures inherent in place and space, and could be relevant to other geographical healthcare improvement topics such as networked healthcare systems, care at home and patient travel for treatment.
Ethnographic methodology and its relevance to healthcare improvement
Ethnographic methodology used | Description | Example paper | Relevance to healthcare improvement |
---|---|---|---|
Video-reflexive ethnographic study | Collecting in-depth data on intimate or micro-interactions | Patients’ and families’ perspectives of patient safety at the end of life: a video-reflexive ethnography study. (Collier, Sorensen, Iedema, 2016) [ ] | • Able to capture complexity in delivery of healthcare. • Irrefutable basis for improving healthcare delivery from the 'bottom up' • Video footage played back to participants. • Video footage challenges the taken for granted aspects of practice individuals may not be aware of |
Peer ethnography | Peers collecting data from excluded or vulnerable populations | Using Peer Ethnography to address health disparities among young Black and Latino men who have sex with men. (Mutchler et al., 2013) [ ] | • Improves access to marginalised groups • Data collection on healthcare topics that may only happen between peers (for example, discussions about substance use with men who have sex with men) |
Focussed ethnography | Focus on a discrete community or organisation or social phenomena; problem-driven | Culture of Care for Infants with Neonatal Abstinence Syndrome: A Focused Ethnography. (Nelson, 2016) [ ] | • Method often used in nursing research • Intense, short-term observation and interview data collection provides rich and thick description of culture of care • Rapid feedback loop into improvement through focus and insider status |
Critical ethnography | Projects with vulnerable populations and/or political improvement agendas | Nursing casualization and communication: a critical ethnography. (Batch and Windsor, 2014) [ ] | • Method gives focus to power, communicative distortions and context • 'Critical' element turned the focus to structures and situations of power and dominance that underpinned nursing culture |
Institutional ethnography | Research studying complex social issues and projects that aim to achieve meaningful social change at the nexus of health professions education and other social systems | Homelessness, health, and literacy: an institutional ethnographic study of the social organization of health care in Ontario, Canada. (Hughes, 2018) [ ] | • Insights to explicate the complex and invisible relations that exist being people, place, and things. • Powerful tool to explore the multi-layer entity of health care |
Qualitative methodology incorporated into ethnographic studies | |||
Grounded theory | Researcher co-constructs theories with the research participants, building the theory de novo from iterative data collection | Using an emic and etic ethnographic technique in a grounded theory study of information use by practice nurses in New Zealand. (Hoare et al., 2013) [ ] | • Focus on theory generation supports generalisability of healthcare improvement recommendations • Incorporating of grounded theory techniques such as memoing heightens reflexivity [ ] • Gives priority to the studied phenomena rather than the study setting |
Thematic analysis | Flexible qualitative analysis method of deriving themes from data through systematic coding procedures | Taking the heat or taking the temperature? A qualitative study of a large-scale exercise in seeking to measure for improvement, not blame. (Armstrong et al., 2018) [ ] | • Findings are (potentially) accessible to different audiences due to thematic presentation • Allows analysis of observation and interview data from a diverse sample of organisations • Can thematically explore people's views as well as see what they did in practice |
The high prevalence of ethnographic studies with vulnerable populations (e.g. psychiatry, end of life care) suggests that ethnography is also being conceptualised as an emancipatory method, reversing healthcare power structures in its focus. This has been a traditional focus of ethnography since social changes in power and representation in the 1970s, incorporated into the development of healthcare research methodology [ 40 , 41 ]. Some methods used were calculated to maximise the potential for supporting vulnerable groups, for example, Nightingale et al. [ 42 ] used focused ethnography (prolonged fieldwork in a small number of settings) to look at patient-professional interactions in paediatric chronic illness settings. The authors suggested that focussed ethnography is particularly suited to settings where fostering trust is essential. We would also suggest that ethnography may be particularly suited to settings in which participants are less able to verbalise their experiences.
The reviewed studies suggested that video ethnography can support healthcare improvement at a team level. For example, Stevens et al. [ 43 ] promoted video ethnography as a way to capture in-depth data on intimate interactions, in their study of elective caesareans. The video data allowed them to make use of timing data (e.g. of certain actions), physical positioning of different actors and equipment, and verbatim dialogue recording. The video data also suited the technical nature of the procedure, which was relatively time-limited. This form of data collection may not suit environments where healthcare activities are more spread out.
The impact of healthcare practitioner involvement in ethnographic fieldwork and findings
We noted that the use of ethnography for healthcare improvement has led to healthcare practitioners’ widespread involvement in data collection or analysis. We suggest that this is a form of negotiation across the healthcare-academia boundary, translating from ‘real world’ to data and back again. This has potential to create rich and relevant ethnographic studies that are geared towards improvement. However, some studies were undermined by a lack of reflexivity about the dual practitioner-ethnographer role.
A significant number of papers involved healthcare practitioners in fieldwork (e.g. Abdulrehman, 2017, Hoare et al. 2013; [ 37 , 44 ]). For example in Hoare et al. the lead researcher was a nurse, and wrote that they hoped “to bring both an emic and etic perspective to the data collection by bracketing my emic sense of self as a nurse practitioner in order to become a participant observer within my own general practice ” [ 37 ]. In this study, the findings fed directly into local service improvement as the lead researcher felt compelled to “share new ‘best practice’ information and join in the conversation.” There was little discussion about how this affected the generalisability of the findings, and whether their recommendations were adopted.
Similarly, Bergenholz et al. [ 45 ] conducted a study where a nursing researcher completed the main fieldwork and “assisted the nurses with practical care .” They acknowledged that “This may have caused limitations with regards to ‘blind spots’ in the nursing practice, but that it also gave access to a field that might be difficult for ‘outside-outsiders’ to gain .” However, there was no commentary on where the blind spots or extra access occurred, and how this may have affected the relevance and dissemination of their findings.
How might ethnography support healthcare improvement habits?
In this section, we evaluate the studies included in the review in terms of how their methods relate to improvement. We draw on the idea that successful improvement is based on a set of habits and their related skills acquired through experience and practice [ 19 ]. This section is structured around Lucas’s five habits of ‘improvers’: creativity, learning, systems thinking, resilience and influencing [ 19 ]. Under those headings, we describe the mechanisms by which ethnographic studies can support healthcare improvement habits, using illustrative examples.
Resilience is defined as being adaptable, particularly tolerating calculated risks and uncertainty, and proceeding with optimism. Being able to recover from adverse events is core to improvement, reframing them as opportunities. Adaptation and the ability to bounce back from adverse events and variation are core to improvement.
Tolerating the uncertainty of ethnographic data collection
While we did not relate these traits to any particular ethnographic approach in our studies, we would consider that undertaking any ethnographic project requires resilience, as data collection is inherently exploratory and uncertain. For example, Belanger et al. wanted to know how health care providers and their patients approach patient participation in palliative care decisions. The authors explicitly eschewed the pull to create guidelines or other formalised knowledge, but aimed to explore the “unforeseen and somewhat unavoidable ways in which discursive practices prompt or impede patient participation during these interactions.” [ 46 ]
Creativity is defined as working together to encourage fresh thinking by generating ideas and thinking critically.
Using a theoretical lens
Researchers may consider healthcare through a particular theory or framework (e.g. private ordering [ 47 ], masculine discourse [ 48 ], compassion [ 49 ]). The restriction of the theoretical lens enables critical thinking, and keeps the ethnographer creatively engaged. For example, Mylopoulos & Farhat [ 28 ] used the concept of adaptive expertise in a cognitive ethnography to explore “the phenomenon of purposeful improvement” in a teaching hospital. This theoretical lens revealed that clinicians were engaging in “invisible” improvement in their daily work, in “specific activities such as scheduling, establishing patient relationships, designing physical space and building supporting resources”. The authors suggested that these practices were devalued in comparison to more formal improvement activities, justifying the utility of the ‘adaptive expertise’ theory in bringing the daily improvement practices to light.
Challenging current problems and perspectives
We identified studies that challenged or reframed existing improvement problems e.g. Mishra [ 50 ]. This role removes the ‘blinkers’ of improvement research [ 51 ], and can ‘dissolve’ previously intractable implementation problems. For example, Boonan et al. [ 52 ] studied the practice of bar-coded medication from the perspective of nurses using the intervention. In their discussion, the authors challenge the assumption that if you introduce technology, then you will mitigate human factor risks. They highlighted that external pressures on hospitals perpetuate this perspective, and that “nurses and patients are consequently drawn into this discourse and institutional ruling, to which they are not oblivious”. Their recommendation was to understand the skills of nurses in tailoring technology to meet individual patients’ needs rather than trusting in systems blindly.
Learning is defined as harnessing curiosity and using reflective processes to extract meaning from experience.
Inviting reflection
We noted that some studies did not make explicit recommendations for improvement, but wrote their findings in a manner that would invite reflection on its subject matter. For example, Thomas & Latimer [ 53 ] wrote that they view their role as provocateurs of new ideas, stating that their intention “is not to propose specific policies or discourses designed to change or improve practice. More modestly, we hope that by analysing the everyday and by theorising the mundane, this article will ignite reflexive, ethical and pluralistic dialogues – and so better communication between practitioners, parents and the wider lay public – around reproductive technologies and medical conditions” (authors’ underline; p.951-2) [ 53 ]. Others such as Mackintosh et al [ 54 ] used their discussion section to examine their results in the context of other theories and provide illumination: “Our focus on trajectories illuminates the physiological process of birth and the unfolding pathology of illness (and death). This frame provides a means for us to link the agency of those involved in organising the care of acutely ill patients with the wider socio-political factors beyond the clinic, such as governmentality and risk (Heyman 2010, Waring 2007), death brokering (Timmermans 2005) and the medicalisation of birth and death (De Vries 1981).” (p.264). These two examples show that ethnographic work can be offered as an opportunity for learning and reflection, without a translation to specific recommendations.
Supporting a more ethical, expansive, inclusive, and participatory mode of healthcare
Problem-finding is highlighted as an important part of learning in improvement [ 19 ]. Several studies paid attention to multivocality and power, using this to find problematic, unethical and exclusive practices in healthcare. For example, some studies reported previously unheard viewpoints [ 55 – 57 ], or identified restrictive organisational barriers and normative assumptions [ 58 , 59 ]. Others promoted ethnography as a way of exploring ethics and morality [ 47 , 60 , 61 ], such as criticising research that prioritizes the needs of individuals over the good of society [ 62 ]. Ross et al. [ 63 ] suggested that it is also more ethical to use critical ethnography than other evaluative methods in researching vulnerable populations (e.g. neurological illness), by being able to “explore perceived political and emancipatory implications, [clarify] existing power differentials and [maintain] an explicit focus on action” .
Some studies directly researched power within the healthcare setting. For example, Batch and Windsor’s study of nursing workforce suggested that senior nurse leaders should use their positions to advocate for better working conditions [ 35 ], “ Manageable nurse/patient ratios, flexible patient-centred work models, equal opportunity for advancement, skill development for all and unit teamwork promotion”. Challenging traditional cultural assumptions that have produced and reproduced stereotypes is problematic because they most often are, by their very nature, invisible. In a more critical approach, Gesbeck’s thesis [ 62 ] on diabetes care work challenges the very mechanism of achieving healthcare improvement through research, stating that “we need to change the social and political context in which health care policy is made. This requires social change that prioritizes the good of the society over the good of the individual—a position directly opposed to the current system oriented toward profit and steeped in the ideology of personal responsibility.”
Systems thinking
Systems thinking is defined as seeing whole systems as well as their parts and recognising complex relationships, connections and interdependencies.
Suggesting reorientation to new ‘problem’ areas
We found that many ethnographic studies emphasised skills of synthesis and connection-making, reorienting improvement to different areas, for example in overarching policy recommendations (e.g. Hughes [ 36 ]; Liu et al. [ 64 ], Matinga et al. [ 65 ]), or resetting priorities. For example, Manias’ [ 66 ] ethnography of communication relating to family members' involvement in medication management in hospital suggests that “greater attention should be played on health professionals initiating communication in proactive ways ” [p.865]. In another example, Cable-Williams & Wilson’s (2017) focussed ethnography captures cultural factors within long-term care facilities. Their discussion suggests that acknowledgement of death is under-represented in front-line practice and government policy, reorienting discussions towards an integration of living and dying care.
Exposing hidden practices within the everyday
We found that several studies drew attention to ‘hidden’ practices in healthcare work, allowing them to evaluated and improved. For example, we found reference to practices such as coordinating [ 67 ], repair [ 68 ], caretaking [ 69 ], scaffolding [ 68 ], tinkering [ 52 ] and bricolage [ 58 ]. We also found that some studies had new interpretations of ‘the everyday’ or ‘taken-for-granted’ (e.g. nursing culture [ 34 , 35 , 45 , 70 ], interprofessional practice [ 67 , 71 – 75 ]). Authors’ outputs included frameworks [ 76 ] or models [ 69 , 71 , 77 , 78 ] that map these types of practices in a way that is helpful for intervention development or quality improvement. For example, Mackintosh et al. [ 54 ] looked at rescue practices in medical wards and maternity care settings using Strauss’s concept of the patient trajectory. Their findings highlighted the risks inherent in the wider social practices of hospital care, and suggested that improvement was needed at a level “beyond individual and team processes and technical safety solutions.”
Influencing
Influencing is defined as engaging others and gaining buy-in using a range of facilitative processes.
Direct translation of findings to targets for improvement
Lucas suggests that to be influential, ethnographic studies need to have some empathy with clinical reality, whilst being facilitative and comfortable with conflict [ 19 ]. This was shown in ethnographic studies that made pragmatic recommendations, such as in Jensen’s study of clinical simulation. They advised that simulation might be useful in staging “adverse event scenarios with a view to creating more controlled and safer environments.” ( 80). In MacKichan et al. [ 79 ] observations and interviews were used to understand how primary care access influenced decisions to seek help at the emergency department. The authors made empathic, actionable recommendations such as “ simplifying appointments systems and communicating mechanisms to patients.” (p.10).
Evaluating the context of healthcare improvement
By capturing contextual and social aspects of healthcare improvement, ethnographic evaluations can support leaders and managers who are trying to implement improvement activities. This is a particularly helpful trait in ethnographic studies that pay attention to politics, governance and social theory in their evaluation of new interventions, “zooming out” [ 80 ] beyond the patient-clinician interaction to broader social networks. For example, Tietbohl et al. [ 81 ] investigated the difficulties of implementing a patient decision support intervention (DESI) in primary care through the theoretical lens of relational coordination between “physician and clinical staff groups (healthcare professionals)”. The authors’ recommended attention to the “underlying barriers such as the relational dynamics in a medical clinic or healthcare organization” when creating policies and programs that support shared decision-making using support interventions. This sort of insight can make it more likely that new policies or interventions will succeed. This skill was particularly fertile in the tradition of techno-anthropology, exploring technology-induced errors and the real-world interaction between people and technology, e.g. decision-support tools [ 81 – 86 ], the introduction of robot caregivers [ 87 ] and clinical simulations [ 88 ]. Other approaches included an investigation of one intervention or change but with a theoretical lens of inquiry.
Summary of findings
This scoping review has identified the methodological characteristics of 5 years of published papers that self-identify as ethnography or ethnographic in the field of healthcare improvement. Ethnography is currently a popular research method in a wide range of healthcare topics, particularly in psychiatry, e.g. mental health, dementia and experiential concerns such as quality of life. Focused ethnography is a significant sub-group in healthcare, suggesting that messages about the importance of research timeliness have taken hold [ 89 ].
We have identified ethnographic methods reported in these papers, and considered their utility in developing skills and habits that support healthcare improvement. Specific practices associated with the ethnographic paradigm can encourage good habits (resilience, creativity, learning, systems thinking and influencing) in healthcare, which can support improvement. For example, using relevant theories to look at every day work in healthcare can foster creativity. The use of critical and institutional ethnography could increase skills in ‘systems thinking’ by critically evaluating how healthcare improvement problems are defined and solved, and by whom.
Comparison with previous literature
This scoping review is the first to consider how current ethnographic methods and practices may relate to healthcare improvement. Within the paradigm of applied healthcare research, there is normative value in being ‘useful’ or ‘impactful’ in our research, which affects our prospects for funding and career success [ 12 ]. However, our review has uncovered a multitude of ways that an ethnographic study can be useful in relation to healthcare improvement, without creating actionable findings. We found a spectrum of interactions with healthcare improvement: some authors explicitly eschewed recommendations or clinical implications; others made imperative statements about required changes to policy or practice. However, this diversity was not necessarily a reflection on how ‘traditional’ the ethnographic methodology was. This challenges the paper by Leslie et al. which puts ethnographic studies in two output categories with respect to healthcare improvement: critique versus feedback [ 8 ]. Instead, we uncovered a variety of ways that ethnography can support healthcare improvement habits, such as encouraging reflection, problem-finding and exposing hidden practices in healthcare.
We did find that supporting healthcare improvement through ethnographic research can require strategic effort, however. For example, we noted that several authors wrote multiple articles based on the same project, often for different types of journal to reach different audiences such as diverse readerships in health services and academic settings. For example, Collier and colleagues published two papers based on a video ethnography of end-of-life care (both in 2016), one in a healthcare quality journal [ 32 ] and one in a qualitative research journal [ 76 ]. The former is shorter, with explicit recommendations for patient safety, whereas the latter is longer, has more detailed results and long sections on reflexivity. Similarly, Grant published an article in a sociology journal [ 90 ] and a healthcare improvement paper [ 91 ] on the same work about medication safety. The sociological paper covered “spatio-temporal elements of articulation work” whereas the other put forward “key stages” and risks, suggesting that it was more closely oriented to improvement.
There have been some considerable debates about changes in ethnographic methods and tools, with concerns about lost researcher identity, dilution of the method, and challenges to “upholding ethnographic integrity” [ 92 ] . We contest this, suggesting that new variants such as focussed and cognitive ethnography are evolving in response to the complexity of hospitals and healthcare [ 93 ], while also being highly regulated, standardised and ordered by biomedicine. Such complex environments cannot be studied and improved under one paradigm alone. Ethnographic identity and method have also been affected by the cross-pollination of ethnography with other social science paradigms and applied environments (e.g. clinical trials, technology development). Debates about theoretical and methodological choices are not only made merely with respect to healthcare improvement, but also in response to professional pressures (e.g. university requirements for impact) [ 12 ], and the mores of taste situated within the overlapping communities of practice that evaluate ethnographic healthcare research [ 94 ]. That said, we echo previous authors’ calls for attention to reflexivity, particularly in embedded or clinician-as-researcher roles [ 95 ].
Our scoping review challenges a previously expressed concern that ethnographic studies may not produce findings that are useful for improvement [ 10 , 12 , 16 ]. By considering different ethnographic designs in relation to skills and habits needed for improvement, we have shown that studies need not necessarily produce ‘actionable findings’ in order to make a valuable contribution. Instead, we would characterise ethnography’s role in the canon of healthcare research methodologies as a way of enhancing improvement habits such as comfort with conflict, problem-finding and connection-making.
Strengths and limitations
This review has a number of limitations. The search may not have found all relevant studies, however the retrieved papers are intended as an exemplar rather than an exhaustive or aggregative review. The review is also limited to journal articles as evidence of researchers’ approach to improvement. This ignores many other ‘offline’ and ‘online’ activities such as meetings, presentations, blogs, books, and websites, which are conducted to disseminate findings and ideas. Our reliance on self-report for the identification of ethnographic studies will have excluded some studies within an ethnographic paradigm who chose different terms for their methodology (e.g. critical inquiry, case study). The strengths of this paper are its comprehensive coverage, incorporating all representative studies in healthcare research published within a five year period, and a wide range of ethnographic sub-types and healthcare subjects, drawn from an international pool of research communities.
We did not prescribe the right way for ethnographers to engage in healthcare improvement, indeed, we have identified that a variety of approaches can be relevant to improvement. The habits we identified may help ethnographers reflect on their approaches in planning healthcare improvement studies and guide peer-review in this field. Issues of taste, traditionalism and researcher identity need to be scrutinised in favour of value and audience. An important area of future research will be to understand how ethnographic findings are received by decision-makers, and further focused reviews on the relationship(s) between ethnographic methods, quality improvement skills and improvement outcomes.
Acknowledgements
The authors wish to thank Lorelei Jones, Natalie Armstrong, Justin Waring and Bill Lucas for their insightful comments and direction in the undertaking of this work.
Authors’ contributions
NJF and GB led the development and conceptualization of this scoping review and provided guidance on methods and design of the scoping review. GB, SVO and SM made contributions to study search, study screening, and all data extraction work. All authors analysed the data. All authors contributed to the writing and editing of the paper, and all authors have read and approved the manuscript.
This paper is independent research funded by the National Institute for Health Research CLAHRC North Thames. The views expressed in this publication are those of the author(s) and not necessarily those of the National Institute for Health Research or the Department of Health and Social Care.
NJF is an NIHR Senior Investigator. GB is supported by the Health Foundation’s grant to the University of Cambridge for The Healthcare Improvement Studies Institute.
Availability of data and materials
Declarations.
The authors have no competing interests to declare.
The original online version of this article was revised: due to incorrect figure 1 and the number of included papers need to be changed from "283" to "274".
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Change history
A Correction to this paper has been published: 10.1186/s12874-022-01587-9
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Comprehensive Research Proposal Example 1[1]
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In Chapter 3, Marian Crowley-Henry presents an aspect of the evolving research approach of ethnography and participant observation, delineating the complexities involved in classifying research as ethnographic, given underlying discrepancies in how the approach is applied and the respective philosophy behind its use.
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Anthropology
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Thesis Proposals
Students wishing to write a thesis (fieldwork- or library-based) must submit a proposal to the department, due on the Friday before spring break of their junior year. Essay writers do not need to submit a research proposal.
Your proposal should include all of the following elements. Be sure to include your name, and save the file as a word document titled "YourName.ThesisProposal." Proposals should be no more than 5 double-spaced pages, excluding the bibliography. The thesis proposal is due the Friday before Spring Break . All documents should be uploaded to the Thesis (and Ethics) Proposal Moodle .
How to write a thesis proposal
A proposal should set out what you want to do, how you hope to do it, and why it’s worth doing. It should also make clear that you have done the necessary preliminary research (literature review, understanding of the topic, and, where relevant, the history of your particular geographical area) to embark on a successful independent research project. Thus, consider how your project builds on and contributes to anthropological knowledge in your chosen area. Your proposal should also include an estimation of expenses, in time and money. This will allow you to compete for departmental funding, and also demonstrate that you have thought through the practicality and feasibility of your project plan.
Anthropologists often deviate from what we initially plan to do. Fieldwork is an interactive process that depends on other people and is largely aimed at understanding what is important to others. So, a proposal is read only in part as a statement of what you will do; in part it is read as evidence of how well you can formulate a problem, think of ways to investigate it, and link it to other issues.
Your proposal should include all of the following elements:
1. Introduction
In one paragraph, explain what do you want to do, how, and why. Why does this research matter?
2. Background
A. Research Location(s) : Identify the research site and describe the historical and contemporary factors relating to this site that are relevant to your research. What will your research add to our knowledge of this part of the world?
B. Literature Review: What have others (especially anthropologists!) written about your topic and/or area? Given what has already been written on the topic, why is your research important? What will it contribute to our knowledge, within the discipline of anthropology or within another field of scholarly interest? Are there debates in the literature to which your research will contribute? Does your research test out old assumptions and/or take ideas in a new direction? Discuss comparable studies and explain how your research is similar to or different from them. If there is limited work in your chosen area, consider whether there are similar processes going on in other parts of the world. How will your research scale up from a local site/problem to broader analytical or theoretical questions or problems? In short, explain how your research will expand on existing anthropological ideas and how it promises to advance our understanding of the world or a particular problematic. This is also the place to state the main research questions guiding your work.
A. What methods will you use? To get what sort of information? How will your methodology produce information that you can link into an argument or description? Will your methods provide cross-checks on one another, or multiple ways to understand your research site or topic? If your methods are a signal improvement on existing ones in the field, offering the promise of more precise, more reliable, more abundant or more complete results, say so, and say why.
B. Analysis: Be sure you indicate not only what you want to find out and how you will go about it, but also how you plan to make sense of what you discover. How are you going to organize the material you learn? What tools will you use to analyze the information gathered in participant observation, or interview (for example)? Also, make sure to explain how you will gather the contextual information (background, regional history, other necessary social or political context) needed to support the more specific argument you hope to make.
4. Timetable and budget
Include key dates and all estimated expenses, as well as a budget for what you want the department to support.
5. Significance and Style
What contribution do you hope your project will make to anthropological literature and ideas? What kind of ethnography do you plan to produce: a life history, a problem-oriented ethnography, a comparative survey, a personal narrative, etc.? Is the style of the ethnography important for the work you hope to do?
6. Preliminary Bibliography
Make sure to provide a thorough list of sources you have consulted for your project: this will demonstrate that you have undertaken the necessary preparation for a project of this scale and magnitude.
Other guides to writing research proposals that might be helpful to explore:
* Sydel Silverman, “Writing Grant Proposals for Anthropological Research” for Wenner-Gren available here
* Michael Watts, "The Holy Grail: In Pursuit of the Dissertation Proposal" at UC Berkeley available here
The Anthropology Department's Ethics and Thesis Proposal Review Committee, composed of all faculty members in residence in any given spring semester, will review the Ethics Questionnaire and Thesis Research Proposals. Details regarding the review process can be found here .
--> see the Guidelines for the Ethics Questionnaire
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IMAGES
VIDEO
COMMENTS
But first comes the research proposal. Define what your study is and where it will happen. Explain your logic (i.e., why you will conduct your study this way and not that way) and include descriptions of how you will collect your data. Discuss the benefits of your proposed study and why it is important to you.
The Migrant Trail - Volunteer Voices on the US-Mexico Border The Migrant Trail-Volunteer Voices on the U.S.-Mexico Border Research at Gotland Field School Research at Gotland Field School Forensics Field School Forensics Field School-Summer 2019 The Community of Silence The Community of Silence Ethnographic Field School in Isla Mujers Ethnographic Field School in Isla Mujeres […]
1) where will your field site be? Describe the place/places you would like to conduct research and offer important information regarding its geography, population (if relevant), and social composition. If you will be doing multi-sited ethnography, discuss your plans on dividing up time between the sites.
Example: Malinowski's six years of research on the people of Trobriand islands in Melanesia. Today ethnographic research is also used in social sciences. Examples: Investigations done by detectives, police officers to solve any criminal mystery. Investigations are carried out to learn the history and details of culture, community, religion ...
1. The research question, hypothesis or objective should be narrowly focused and ask "why," "how," or "what" about an issue of significance to anthropology. Do not present a vast research topic as the object of investigation; instead develop answerable questions (or testable hypotheses) in the context of the larger research topic. 2.
Ethnography is a type of qualitative research that involves immersing yourself in a particular community or organization to observe their behavior and interactions up close. The word "ethnography" also refers to the written report of the research that the ethnographer produces afterwards. Ethnography is a flexible research method that ...
Ethnography Uncovered: A Comprehensive Guide to Understanding People and Cultures. Ethnography is a qualitative research method that focuses on the systematic study of people and cultures. It involves observing subjects in their natural environments to better understand their cultural phenomena, beliefs, social interactions, and behaviors within a specific community or group.
Methods and Examples. December 13, 2023 Sunaina Singh. Ethnographic research seeks to understand societies and individuals through direct observation and interviews. Photo by Alex Green on Pexels.com. Ethnographic research, rooted in the discipline of anthropology, is a systematic and immersive approach for the study of individual cultures.
The development of consumption as a central social activity is part of a broader project implemented by the Party State to both sustain economic growth and create a privileged middle class that can guarantee a certain degree of social stability (Tomba, 2004; Anagnost, 2008). However, although consumption may not be immediately conducive to ...
For example: How can ethnographic research capture the dynamics of globalization? Can multi- ... Research proposal (20%). Each student must submit a short proposal for a research project to be carried out individually throughout this course. The proposal should be one page, single-spaced. Include a general description of the phenomenon you wish ...
This proposal outlines an ethnographic research project that will study a professor to understand what makes a compelling story and the techniques editors use to encourage successful editorial and nonfiction writing. The researchers will interview the subject, observe her teaching, and analyze collected documents like syllabi. They hope to understand the editing process and define what it ...
Six examples of ethnography. Here are some examples of ethnography: 1. Observing a group of children playing. A researcher can observe a group of eight elementary school children playing on a playground to understand their habits, personalities and social dynamics. In this setting, the researcher observes one child each week over the course of ...
Structure of the Submitted Proposal. Write-up a research proposal that contains the following items: Overview of Topic (5 points/at least 150 words). Introduce the chosen cultural behavior and discuss why you are interested in it. Research Question (5 points). State a research question about the behavior to be answered in the research report ...
Methods and practices of ethnographic research are closely connected: practices inform methods, and methods inform practices. In a recent study on the history of qualitative research, Ploder (2018) found that methods are typically developed by researchers conducting pioneering studies that deal with an unknown phenomenon or field (a study of Andreas Franzmann 2016 points in a similar direction).
Outstanding Ethnographic Research Projects . The ethnographic photo-essays that students from Anthropology 380: Visual & Ethnographic Methods have submitted here are examples of how IWU anthropology students learn to conduct ethnographic research with visual media--in this case, still photography. One of the challenges students in this course ...
Chapter 3 provides basic information regarding the writing of a proposal for an ethnographic research project. Ask the average college student where they usually conduct research and chances are the answers will be the internet and, maybe, the library. Research understood this way is usually going to be secondary research, research that results in the gathering, summarizing and assessing of ...
Research Proposal (revised) For consideration by SASS Research Ethics Committee - June 20th 2012 Project title: An ethnographic study of practitioners making judgements about children and young people's needs (including their need for protection) Researcher - Duncan Helm PhD Supervisors - Brigid Daniel and Ian McIntosh
I am hoping that up-and-coming students can find some of the content useful for their own journey. Furthermore, I think it is important that we are discussing the opportunities and threats of Direct-to-Consumer Genetics (DTCG). So to begin, I am going to start by sharing an ethnography proposal example. This is the specific proposal I submitted ...
Ontario Institute for Studies in Education, University of Toronto. 252 Bloor St W, Toronto, ON M5S 1V6. January 01, 2021. Abstract. This chapter presents my methodological chapter as a great ...
For example, Collier and colleagues published two papers based on a video ethnography of end-of-life care (both in 2016), one in a healthcare quality journal and one in a qualitative research journal . The former is shorter, with explicit recommendations for patient safety, whereas the latter is longer, has more detailed results and long ...
Comprehensive Research Proposal Example 1[1] ... In Chapter 3, Marian Crowley-Henry presents an aspect of the evolving research approach of ethnography and participant observation, delineating the complexities involved in classifying research as ethnographic, given underlying discrepancies in how the approach is applied and the respective ...
Essay writers do not need to submit a research proposal. Your proposal should include all of the following elements. Be sure to include your name, and save the file as a word document titled "YourName.ThesisProposal." Proposals should be no more than 5 double-spaced pages, excluding the bibliography. The thesis proposal is due the Friday before ...
This proposal outlines an ethnographic research project to study what makes a compelling story and the techniques editors use to encourage successful nonfiction writing. The researchers will interview a professor who has 25 years of experience as a freelance writer and editor. They will observe her class and collect student papers and syllabi. The goal is to understand the editing process and ...