How to write a review or recommendation on any Facebook business page

  • You can write a review on Facebook to help others make an informed decision about a business.
  • To leave a review on Facebook, you can either recommend or not recommend a business. 
  • You can leave this recommendation directly on a Facebook business page.

If you've just been to a really great — or not so great — business, you probably want to tell someone about it. You could just post about it on social media, but that only goes to your friends. It would probably be more useful to let people who actually want the information know.

There are many ways to do that, but one way is to post on a business' Facebook page, if it has one. You don't have to leave a generic post on the page, and it's not the traditional star rating like you're used to either.

Facebook has changed their reviews to recommendations, which can include photos and tags in addition to text. Now, star ratings for a business are calculated by a combination of past reviews and customer recommendations. 

Here's everything you need to know about Facebook recommendations.

How are Facebook recommendations different from reviews?

While they serve a similar purpose, there are a few key differences between recommendations and reviews. 

First, Facebook reviews are visible to anyone on Facebook, while recommendations can be limited to just friends. Facebook reviews also have a star rating whilst recommendations do not.

What are the benefits of using Facebook recommendations?

When recommending a business, you can add photos to accompany your text and select tags to highlight key features about a business (like child-friendly or cozy atmosphere). 

Additionally, if one of your Facebook friends recommends a business, it will appear first on that Facebook page as well as on your friend's timeline.

How to write a review on Facebook

1. Go to the Facebook page of the business you want to review. 

2. Click the Reviews tab.

3. Underneath Do you recommend [Business Name]? click Yes or No .

4. Write your review about the business. Reviews must be at least 25 characters long.

5. In the Sharing section , select who will be able to see your review. You can choose just friends, or set it to public so that anyone can see it. When you're finished, click Post . 

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How to Leave a Review on Facebook: A Step-by-Step Guide

Leaving a review on Facebook is pretty simple and quick. First, you need to find the page of the business or service you want to review. Once you’re on the page, look for the reviews section. Click on “Write a Review,” rate the business, and write your thoughts. After you’re done, just hit “Post,” and your review will be live.

Step-by-Step Tutorial on How to Leave a Review on Facebook

These steps will guide you through leaving a review on Facebook, ensuring your feedback is shared with others.

Step 1: Log in to Your Facebook Account

First, log in to your Facebook account using your username and password.

Make sure you have your login details handy. Without logging in, you won’t be able to leave a review.

Step 2: Search for the Business Page

Next, use the search bar at the top of the page to find the business or service you want to review.

Type the name of the business in the search bar and click on the correct page from the search results.

Step 3: Navigate to the Reviews Section

Once you’re on the business page, find the “Reviews” section. It is usually located on the left-hand side of the page.

Look for a tab labeled “Reviews” or a star icon. Click on it to proceed.

Step 4: Click on “Write a Review”

In the Reviews section, click on the button that says “Write a Review.”

This will open up a new window where you can write your review and rate the business.

Step 5: Rate the Business

Select a star rating for the business, ranging from 1 to 5 stars.

Your rating will help others gauge the quality of the business. Be honest!

Step 6: Write Your Review

Write your thoughts about the business in the text box provided.

Share your experience, what you liked or disliked, and any other details you think are important.

Step 7: Click “Post”

After writing your review, click the “Post” button to publish it.

Your review will now be visible to the public on the business’s Facebook page.

Once you complete these steps, your review will be live for others to see. It can help other potential customers make informed decisions.

Tips for Leaving a Review on Facebook

  • Be Honest: Always give truthful feedback based on your actual experience.
  • Be Specific: Provide specific details about what you liked or didn’t like.
  • Stay Respectful: Even if you had a bad experience, keep your language respectful.
  • Check Your Grammar: Make sure your review is easy to read by checking for spelling and grammar mistakes.
  • Use Relevant Keywords: This helps others find your review when they search for similar topics.

Frequently Asked Questions

Do i need a facebook account to leave a review.

Yes, you need to be logged in to your Facebook account to leave a review.

Can I edit my review later?

Yes, you can edit your review by going back to the Reviews section and clicking on your review.

What if the “Write a Review” button is missing?

Some businesses might have reviews disabled. In this case, you won’t be able to leave a review.

Are reviews on Facebook public?

Yes, reviews you post on Facebook are visible to anyone who visits the business’s page.

How do I delete my review?

You can delete your review by finding it in the Reviews section and clicking on the delete option.

  • Log in to your Facebook account.
  • Search for the business page.
  • Navigate to the Reviews section.
  • Click on “Write a Review.”
  • Rate the business.
  • Write your review.
  • Click “Post.”

Leaving a review on Facebook is a straightforward process that can have a big impact. Whether you had an amazing experience you want to share or encountered some hiccups, your review can help others make better decisions. Plus, businesses rely on feedback to improve and grow. So why not take a few minutes out of your day to leave a thoughtful review? It’s a small gesture that can make a big difference. For more tips on how to be an effective reviewer, check out our other articles. Happy reviewing!

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How to Rate a Facebook Page

Last Updated: February 26, 2024

This article was co-authored by wikiHow Staff . Our trained team of editors and researchers validate articles for accuracy and comprehensiveness. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. This article has been viewed 90,244 times. Learn more...

This wikiHow teaches you how to write a review for an organization or business using its public Facebook page.

Step 1 Open the Facebook app.

  • Sign into Facebook if prompted.

Step 2 Tap on the search bar.

  • If you are using an Android, it appears as a magnifying glass icon.
  • You may need to first scroll right and tap Pages . It's in the row of categories at the top of the page.

Step 5 Tap on the result that appears in the list below.

  • Public means that anyone, whether logged into Facebook or not, will be able to view your post.
  • Friends means that only your Facebook friends can see your review.
  • Friends except allows you the option to tap on certain friends' names and then tap Done to exclude specific Facebook friends from seeing your rating. If you are using an Android, you may not see this option.
  • Tap More and See All on an iPhone to filter the audience of your review even more.
  • Tap More on an Android to display more custom lists of who will be able to see your review. After you make your selection, tap the Back Button.

Step 11 Tap Done.

  • You also have the option to write a review. Just tap in the space under your star rating. Type in your review of the business' product/service and then tap Done in the upper-right corner. You will see a "Review Created!" confirmation page.
  • Based on Facebook's posting requirements , you need to follow "Facebook's Community Standards" for posting. Also, your post must be directly about the business' product or service and be based on your own experience.

Step 1 Go to www.facebook.com in your browser.

  • A 1-star rating is Poor, and a 5-star rating is Excellent.

Step 8 Tap ⇣ next to the globe icon.

  • You may also click Custom for a customized list of people who may view your post. Click Save Changes .
  • You may also write a description of your experience with the business in the text box.

Step 10 Click Done.

Common Questions: Rating Facebook Pages

Why can't I leave a review on a Facebook business page?

Facebook has replaced the standard starred rating system with their Recommendations system. Instead of giving a review, you can give a recommendation. However, some pages may have turned off recommendations, meaning you won't be able to leave a review. [1] X Research source

How can you recommend a page on Facebook?

Go to the business's page, click on Reviews , then click Yes or No to recommend or not recommend the business. You can then write a Recommendation and post it. You can also recommend a page by replying to a friend's post asking for recommendations. [2] X Research source

Why can't I give stars on Facebook?

Facebook has replaced the standard starred rating system with their Recommendations system. Instead of giving stars, you can "recommend" or "not recommend" a business page, which will then be added to the page's overall score.

How can you rate a page on the Facebook app?

Go to the page on the Facebook app and click on Reviews . Select whether you want to recommend the business or not, then you can write your review.

  • Once you rate a business' Facebook page, you may not post another review. Thanks Helpful 0 Not Helpful 0

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  • ↑ https://m.facebook.com/help/www/548274415377576
  • ↑ https://www.facebook.com/help/messenger-app/271128916342286

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How to Leave Reviews on Facebook: An Expert Guide for Small Businesses

  • November 27, 2023
  • by Tom Wells

how to give a facebook review

As a small business owner, positive online reviews can be invaluable for building credibility, driving sales, and improving your products and services. According to a BrightLocal survey, 91% of consumers read online reviews before visiting or purchasing from a local business. With over 1 billion monthly active Facebook users, reviews on Facebook Pages make a significant impact.

This comprehensive guide will teach you how customers can leave Facebook reviews, why they’re critical for small businesses, and how you as a Page admin can proactively manage them.

Step-by-Step: How Customers Leave Facebook Reviews

Leaving a review on Facebook only takes a few quick steps:

1. Navigate to the Business Page

From their news feed, customers can:

  • Search for your Page name or handle
  • Click on an ad or post leading to your Page
  • Visit your official website and click the Facebook icon

Once on your Page, they can scroll down to the Reviews section.

2. Leave a Rating & Written Review

They simply:

  • Rate your business from one to five stars
  • Click to give a recommendation
  • Write their review summary, feedback, experiences

Facebook suggests keeping reviews detailed, honest, and polite . Customers can also add photos of products, services, or experiences.

3. Submit the Published Review

They click the Post button to publish the review. It will then be visible to all visitors under your Reviews section.

Why Facebook Reviews Are Vital for Small Businesses

Positive and negative reviews have significant impacts on small businesses in terms of:

Reputation & Trust

  • 72% of customers will trust a business more if it has positive reviews [BrightLocal]
  • 64% are more likely to purchase if a business has four stars or more [BrightLocal]
Star Rating % More Likely to Purchase
5 stars 70%
4 stars 62%
3 stars 10%
2 stars 9%
1 star 5%

Customer Experience & Loyalty

  • Rating products and services allows customers to share experiences
  • This feedback helps small businesses identify issues and opportunities for improvement
  • Responding to reviews demonstrates you value customers and their insights

Lead Generation & Sales

  • 72% of customers will probably book appointments or reservations after reading positive reviews [BrightLocal]
  • Consumers that view four or more online reviews convert at a 270% higher rate than those who don‘t read reviews [Yotpo]

In summary, online reviews significantly influence consumer behavior and purchasing decisions – ignored at your own peril!

Proactively Managing Your Facebook Reviews

As a Page admin, you can turn reviews on or off and use tools to manage them appropriately:

Enable Reviews on Your Page

First, ensure the Reviews section is visible to customers. Under Settings > Templates & Tabs > Reviews, turn the toggle switch ON.

Encourage More Reviews

Occasionally posting asking happy customers to kindly leave an honest review gives positive social proof. Tag those who gave verbal feedback too.

Respond & Interact Thoughtfully

Replying to reviews shows customers you care and are listening. Thank them for taking time to provide feedback. For negative reviews, apologize for their poor experience and offer to make things right.

Monitor Review Content

Check new reviews at least weekly. Report seriously inappropriate or false reviews to Facebook as needed.

Analyze Review Patterns

Identify common complaints needing improvement or recognize employee rock stars going above-and-beyond from the content.

Proactively managing reviews demonstrates your commitment to customers while enabling small businesses to provide even better products, services and experiences over time.

Common Mistakes to Avoid

While honest feedback provides an opportunity to improve, avoid these common mistakes business owners make:

  • Deleting or hiding negative reviews
  • Paying for fake positive reviews
  • Arguing, blaming customers in responses
  • Ignoring review feedback altogether

These destroy consumer trust while damaging your brand reputation and integrity.

Instead, embrace authentic reviews as invaluable customer insights to drive positive changes in your business. Demonstrate professionalism and accountability in all public interactions.

Key Takeaways

  • Reviews significantly influence reputation and purchases
  • Leaving Facebook reviews takes mere minutes
  • Manage your Page‘s reviews proactively
  • Respond professionally to all reviews
  • Analyze patterns and trends in the feedback

Encouraging more reviews while carefully monitoring and thoughtfully engaging with customers on Facebook fosters increased visibility, trust and sales over the long-term.

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How To Write a Facebook Review

How To Write a Facebook Review

In modern digital era, your voice matters more than ever, especially when it comes to sharing experiences with businesses on social media. Writing a Facebook review is a powerful way to express your opinion and influence others. Whether it’s raving about your favorite café or detailing a less-than-stellar experience at a local shop, your reviews contribute significantly to the online reputation of businesses.

Understanding the impact of your words, you might want to ensure your Facebook circle is wide enough to make your opinions heard.

Enhancing your presence by deciding to buy Facebook reviews can significantly enhance the impact of your evaluations, ensuring that your endorsements or cautions are heard by a wider audience. This strategy not only expands your social network but also elevates the trustworthiness and visibility of your evaluations, turning them into a valuable asset for others.

Key Takeaways

  • Understand the binary “Yes” or “No” recommendation system on Facebook and ensure your review accurately reflects your experience, setting a guiding tone for readers.
  • Emphasize the importance of including specific details and personal experiences in your review to provide clarity and engage readers with authentic feedback.
  • Remember the significance of choosing a constructive tone and the impact of timing when sharing your experiences, to foster positive dialogue and provide useful feedback.
  • Highlight the value of attaching authentic photos to your reviews, enhancing credibility and offering a more immersive insight into your experience.
  • Acknowledge the public nature of Facebook reviews, emphasizing the need for thoughtful, balanced feedback that can guide future customers and inform business improvements.
  • Utilize the flexibility to edit or delete your Facebook reviews, allowing your feedback to remain accurate and reflective of your latest experiences.

Steps To Write Reviews on Facebook

How To Write a Facebook Review

Writing a Facebook review can significantly impact a business, influencing potential customers and shaping the company’s online reputation. To ensure your review offers value and clarity, follow the guidelines below.

Choose the Right Rating

Your review starts with selecting a rating. Given that Facebook has transitioned to recommendations rather than the traditional star ratings, your choice is binary: yes or no. This doesn’t mean your review lacks nuance. Your recommendation — or lack thereof — sets the tone for your feedback. It’s essential to accurately reflect your experience.

Did the business meet your expectations? Would you suggest it to friends or family? Your initial recommendation acts as an anchor for your written review, guiding readers on your overall sentiment.

Provide Specific Details

The most helpful reviews go beyond general statements. When drafting your review, include specific details about what made your experience memorable. Were there standout products or services? How did the business go above and beyond?

Alternatively, if your experience was less than stellar, detail what aspects fell short. This information not only aids potential customers in their decision-making but also offers businesses valuable insight into areas of success or improvement. Remember, clarity is key. Break down your experience so readers can easily understand what to expect.

Include Personal Experience

Your personal experience is what makes your review unique. Share your story — whether it’s about the exceptional service you received or how a product exceeded your expectations. Don’t hesitate to mention employees by name if they contributed to your positive experience. Including personal anecdotes adds authenticity and relatability to your review, making it more engaging for readers. It’s these personal touches that transform a standard review into a powerful recommendation.

writing facebook reviews

Other Things To Consider When Writing a Facebook Reviews

When crafting a Facebook review, it’s not just about what you say but how you say it. Language and tone play crucial roles in how your feedback is perceived. Opting for a constructive tone, even when critiquing, fosters a positive dialogue and encourages the business to engage with your feedback.

If you find it difficult to follow a certain tone or style, then a paragraph generator can help you with the first draft. It will craft compelling paragraphs according to your entered topic and selected tone/style.

Timing is another aspect often overlooked. Sharing your experience soon after it happens ensures your memories are fresh, making your review more detailed and helpful for others. But, if you’ve had a negative experience, taking a moment to cool off before typing can prevent overly-emotional responses that might not accurately reflect the situation.

The relevance of your review is paramount. The team from this essay writing platform called EssayPro advises focusing on specifics that future customers will find useful. Mentioning the quality of service, the atmosphere, or the product’s performance gives a well-rounded view that aids in decision-making. It’s also beneficial to highlight any changes in your second visit, as this shows the business’s capacity for growth or consistency.

You can also use authentic photos accompanying your review can greatly enhance its credibility. Visuals can capture aspects that words might miss, such as the ambiance of a place or the quality of a product, offering a more immersive insight into your experience.

Remember, a well-written review has the power to significantly influence both potential customers and the business itself. By choosing your words carefully, focusing on relevance, and attaching authentic visuals, your feedback can contribute meaningfully to the community, helping others make informed decisions and assisting businesses in their quest for improvement.

How Do I Leave a Review on Facebook?

Leaving a review on Facebook is simpler than you might think, and it’s a fantastic way for you to share your experiences with others while also helping businesses understand how they’re doing. Facebook reviews are influential, with 92.4% of customers reading online reviews and considering them as much as personal recommendations.

First, navigate to the business’s Facebook page. You’ll find the “Reviews” or “Recommendations” section usually located on the left-hand side menu of the page. If you’re on a mobile device, you might need to tap on the ‘More’ tab. Once you’re there, Facebook will prompt you with the question, “Do you recommend [Business Name]?” Here, you can select either “Yes” or “No”, based on your experience.

After choosing your recommendation option, a text box will appear where you can write your review. Here’s where your contribution really matters.

Be specific about what you liked or didn’t like. Mention details about the service, product quality, or your overall experience. This not only helps potential customers but also gives the business valuable feedback on what they’re doing right or what they could improve on.

Also, adding authentic photos can significantly enhance the credibility of your review. Photos offer visual evidence of your experience, making your review more relatable and trustworthy for those reading it.

Remember, your review should be honest and fair. Keep in mind that constructive criticism is more helpful than vague or overly negative comments. Businesses often use feedback from Facebook reviews to improve their products or services, so your insights can lead to real change.

Understanding how to leave a review on Facebook enables you to be part of a larger community, contributing valuable information that benefits both businesses and fellow customers alike. Your voice matters, and with these simple steps, you can make sure it’s heard.

Where Do I Find Facebook Reviews?

If you’re looking to leave a Facebook review, knowing where to find the review section is your first step. It’s simpler than you might think.

Facebook has integrated its review feature into what’s now known as Recommendations. This is where customers can share their experiences and thoughts about a business, service, or product with their network.

Start by navigating to the Facebook Page of the business you want to review. You’ll find the Recommendations or Reviews tab on the left sidebar of the page. This tab is your gateway to reading what others have said and leaving your own feedback. Whether you’re on a desktop or using the Facebook app, the process is essentially the same.

Occasionally, businesses might have this tab hidden due to their settings preferences. If that’s the case and you can’t seem to find where to leave a review, don’t worry. Contacting the business directly through their Facebook page via message can be a good alternative. They can provide you with a direct link or instruct you on how they prefer to gather customer feedback.

Remember, when you decide to leave a review, you’re not just sharing your thoughts with the business. Your review is visible to anyone who visits the business’s Facebook page. This visibility is exactly why your honest and detailed feedback is invaluable. It helps potential customers make informed decisions and can significantly impact the business’s reputation.

Can I Delete or Edit My Facebook Reviews?

Navigating the complexities of social media feedback might feel like a maze, especially when you’re looking to retract or modify your words. On Facebook, your voice matters , and so does your ability to update your insights as your experiences evolve.

If you’ve posted a review and later changed your mind, either because your opinion has shifted or you’ve had a change of heart, you’ll be relieved to know that editing and deleting your Facebook reviews is possible . This flexibility ensures your feedback remains accurate and reflective of your latest interactions.

To edit your Facebook review, simply navigate to the Recommendations section of the business page where you initially left your feedback. Find your review and click on the three dots in the top right corner. From there, you’ll see an option to ‘Edit Recommendation’. This is your chance to adjust your rating or elaborate on your experience further. Remember, your edited review will replace the original and will be date-stamped with the latest update.

In scenarios where you feel a review no longer represents your stance or if it was posted in error, deleting it is just as straightforward. Follow the same steps to locate your review under the business’s Recommendations. Instead of opting to edit, select ‘Remove Recommendation’. Upon confirmation, your review will permanently disappear, leaving no trace of the original comment.

This ability to edit or delete ensures that your digital footprint on Facebook is as current and genuine as your real-world experiences. It underscores the platform’s commitment to providing dynamic, user-driven content that accurately reflects consumer opinions and experiences. Whether you’re praising an unforgettable service or retracting a critique based on a resolved issue, your control over your online reviews is uncompromised.

Remember, each review contributes to the community’s perception of a business. Exercising your power to edit or delete ensures that your influence remains both positive and precise.

Related Post: How to Build More Credibility on Facebook

Crafting a Facebook review is more than just sharing your experience; it’s about contributing to a business’s growth and guiding future customers.

Remember, your words have the power to influence and shape perceptions. By treating your reviews as advice for friends and maintaining a balanced and fair perspective, you’re not just offering feedback but also playing a crucial role in the business-customer relationship.

Businesses that actively respond to reviews demonstrate their dedication to customer satisfaction, further emphasizing the importance of your input. So next time you’re about to write a review, consider the impact of your words and the responsibility that comes with them. Your thoughtful and honest feedback can make a significant difference.

FAQs About Writing Facebook Reviews

Here are some frequently asked questions about Facebook Reviews.

Where is the review tab on Facebook?

The review tab on Facebook can be found on the business’s Facebook Page. It’s located on the left side of the page under the business’s profile picture and name. By clicking on this tab, users can view and leave reviews for the business.

Why can’t I leave a review on Facebook?

You might not be able to leave a review on Facebook if the business has not enabled the review feature on their Page. Page owners have the option to turn on or off this feature. If it’s not available, you might want to contact the business directly to share your feedback.

When you get a friend suggestion on Facebook, does the other person get it too?

It’s not guaranteed. Facebook suggests friends based on mutual connections, interests, or activities, but it doesn’t mean the same suggestion appears for both parties. Each user’s suggestions are tailored to their own profile and interactions.

Where can I leave a review for a company?

You can leave a review for a company on various platforms including Google Business Profile, Yelp, Facebook, Angie’s List, and the Better Business Bureau (BBB). These platforms cater to different types of businesses and audiences, so choose the one that best fits the business you want to review.

Can my friends see my reviews on Facebook?

Yes, friends can see your reviews on Facebook depending on your privacy settings. When leaving a review, you have the option to adjust who can see it—everyone, just friends, or a custom list. Encouraging customers to set their reviews to public can increase visibility for businesses.

This is used as a reference for customers when looking for products and services. For businesses, this is a promotion tool so that their posts and page are more visible in user’s feeds.

Related posts:

  • How to Leave a Facebook Group
  • How To Edit Group Rules On Facebook?
  • How to Use Facebook Polls to Gain Insightful Reviews for Your Gaming Site
  • How to Set Up Facebook Automotive Ads

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How to Leave a Review on Facebook: The Ultimate Guide

how to give a facebook review

Facebook has become an integral platform for businesses to connect with customers. And for customers, reviews are an invaluable resource when evaluating a business or service.

But the process of actually leaving a review isn’t always straightforward.

In this comprehensive 2600+ word guide, you’ll learn everything you need to know about crafting useful, honest reviews on Facebook, whether you manage a business page or want to leave feedback as a customer.

Why Reviews Matter Now More Than Ever

Reviews have rapidly grown as a vital part of the consumer experience and purchase journey. According to data from BrightLocal, 97% of consumers read online reviews when researching local businesses.

And the volume of people turning to reviews keeps steadily increasing:

Year % Who Use Reviews
2014 88%
2017 95%
2022 97%

*Percentage of People Who Read Reviews when Researching Local Businesses*

When it comes to how many reviews a consumer reads before feeling they can trust a business, BrightLocal found:

  • 68% said 4+ star rating and 20+ reviews is enough
  • 40% said they read 3 reviews on average before trusting

Clearly online reviews, especially on a widely used platform like Facebook, have never played a bigger role in shaping buying decisions and overall brand perception.

But what exactly makes an online review useful in informing someone’s choice? Let’s explore the key components.

Elements of a Helpful Online Review

Not all reviews are created equal. Certain components elevate a review‘s ability to help consumers evaluate a product or service.

Here are the hallmarks of a genuinely helpful online review:

Detailed narrative : The review includes specifics on what was purchased, when visited, employees interacted with, pricing, issues faced, standout positives, comparisons to competitors, and other relevant details.

Balanced perspective : Both positives and negatives are covered to give a nuanced evaluation of the overall experience.

Clear context : Background details on reviewer provide perspective. For example: frequency of visits, expertise in related offerings, past usage of competitor brands, and so on.

Objectivity : The review aims to inform in an honest, fair way rather than simply venting emotions.

Constructive criticism : Any negatives focus on issues not individual people, and provide constructive feedback on where the business can improve.

Accuracy : Statements made about offerings, policies, responses, etc. align with reality.

Clarity : Easy to scan for key details related to common questions around reputation, quality, value, consistency and more.

Photos/video : Visual support helps reinforce or demonstrate key points called out in narrative.

Review replies : Response from business acknowledges feedback and attempt to improve, not dismiss issues. Professionalism regardless of content.

The more of these markers present, the more readers can count on a review to help guide their own experience.

Now let’s get into actually writing helpful reviews.

How to Craft Quality Reviews

Leaving honest, thoughtful reviews both helps businesses serve customers better and informs fellow consumers. But thoughtless, emotional ranting fails to achieve either.

Here’s expert advice on writing stellar reviews:

Focus the Review on Facts, Not Feelings

Resist the urge to review solely based on emotion. Facts outweigh feelings. Back up your experience with objective details and explicit examples for full context.

Put Yourself in the Owner’s Shoes

Consider if you’d find the review fair if it was your own brand. Feedback is invaluable for improvement but rants rarely help.

Be Specific About Failures But Don’t Attack

Calling out faulty products or services provides warning signs to guide others’ spending. But calling out people by name distracts from focusing on solutions.

Provide Ideas to Replicate Successes

Highlighting wins gives a business visibility into what’s working well. Offer insights into replicating positive elements that elevated your enjoyment.

Consider Tradeoffs Others Might Value

No product/service is perfect or checks every box. Be clear-eyed on pricing to performance ratio, convenience factors, niche offerings less common competitors might lack and other elements on which consumers weigh tradeoffs differently.

By focusing on constructive specifics – both highs and lows – framed thoughtfully, your review carries far more weight in capturing attention and guiding decisions.

Now let’s walk through step-by-step instructions on the mechanics of leaving a Facebook review.

How to Leave a Review on Facebook as a User

Leaving feedback on a Facebook business page is straightforward. Just follow these steps:

1. Navigate to the Business Page

  • Search for the name of the business on Facebook
  • Confirm you select their actual business page, not personal profile, from results

2. Click Reviews Tab

  • Scroll down the page until you see the Reviews tab on left side
  • Click See More if tab options are truncated
  • Opening tab takes you directly to reviews section

3. Leave Your Rating & Review

From here you can rate your experience and leave feedback:

reviews section

  • Choose whether you recommend the business with a yes or no
  • Select your rating on a scale of 1-5 stars
  • In the text box, write specifics that explain your rating
  • Optional: Tag friends relevant to your experience
  • Optional: Attach photos related to your review
  • Click Post button to officially publish feedback

And it’s complete! Your review now displays on the business’ page for all to see.

Review Volume Over Time for Business Page

For businesses, enabling reviews provides a crucial feedback channel to improve offerings over time. Here is total review growth on Facebook business pages over the past 5+ years:

Year Reviews on FB Business Pages Growth % Previous Year
2017 175M per month
2018 275M per month +57%
2019 400M per month +45%
2020 500M per month +25%
2021 600M per month +20%
2022 725M per month +21%

*Total Monthly Reviews across Facebook Business Pages*

Volume has more than quadrupled in 5 years as reviews become core to purchase decisions. Managing and responding to reviews should be standard practice for any business.

So what does the process look like on the business side?

Reviewing as a Facebook Business Page

Claiming and optimizing your Facebook business page provides existing and potential customers a destination to engage with your brand. Here is how to enable and leverage reviews:

Turn on Reviews in Settings

First, reviews capability must be activated:

  • Go to your Facebook business page and click on Settings
  • Choose Templates and Tabs from the left menu
  • Scroll to Reviews section and click on Settings
  • Toggle “Allow Reviews” on to enable

Don’t forget to Save after enabling.

Respond Thoughtfully to All Reviews

With reviews active, responding to customer feedback should become part of your regular social media management.

For positive reviews:

  • Thank the reviewer publicly by name for the praise
  • Draw attention to specific elements the reviewer enjoyed

For negative reviews:

  • Apologize for any inconvenience/issues experienced
  • Request reviewer contact you directly to resolve problems
  • Take accountability rather than dismiss criticism

Reply visibility confirms you take all feedback seriously to maintain reputation.

Editing or Deleting Your Review

Changed your mind on your review? Edit and delete functions give reviewers flexibility.

Edit an Existing Review

  • Click profile picture then Activity Log in top right
  • Select Interactions > Reviews from left menu
  • Identify your review and choose Edit Review
  • Adjust rating, text or other elements as needed
  • Hit Save button to overwrite old review

Remove a Published Review

  • Follow same path to visit your full reviews list
  • Locate the review you want gone and click the 3 dots icon
  • Confirm you want to permanently Delete Review

Once a review is deleted, it’s gone for good. So only select delete if you definitely want it removed.

Common Review Issues and Solutions

Leaving Facebook reviews comes with a few common frustrations. Here are top problems and troubleshooting tips:

Can’t Find Reviews Section on Business Page

If reviews section is missing, first check:

  • Left column for Reviews tab hiding under See More
  • You’re on correct business page, not duplicate or profile
  • Business has reviews disabled currently

Review Isn’t Showing Up After Posting

If pending review disappears, likely culprits include:

  • Violates Facebook’s guidelines around appropriate content
  • You accidentally removed it – check in your Activity Log
  • Business hides certain negative reviews

If issue persists, contact Facebook support for help troubleshooting disappeared constructive reviews.

Only Allowed 1 Review Per Business

Facebook limits users to 1 review per business to prevent spam and fake reviews. If you want to amend existing review with new experience:

  • Edit initial review rather than attempt to post new one
  • Update rating and details to reflect latest visit
  • Call out overall consistency or changes since initial feedback

One comprehensive review holds more value than several fragmented narrow comments.

Review Edits Aren’t Showing

If edits to an existing review fail to publish after saving, try:

  • Refreshing business page to see if delay in update push
  • Confirm you saved after finishing edits
  • Check if others can still see unmodified version

Contact Facebook admin if technical issues persist with editing published reviews.

How Review Features Compare Across Major Platforms

Business reviews exist on most major platforms, not just Facebook. But subtle differences in features and limitations impact the user experience.

Here is how key attributes of the review process compare:

Platform Char. Limit Rating Scale Images Allowed Review Editing Identity Verified
Facebook 5000 5 stars Yes Yes No
Yelp 5000 5 stars Yes No No
Google 5000 5 stars No Yes (w/ manager account) Yes
Amazon No set limit 5 stars Yes Yes No

*Review Functionality Comparison of Top Online Platforms*

As you can see, Facebook strikes a nice balance across the board in useful review components allowed.

Compared to other giants:

  • More scope for detailed reviews over Yelp
  • Open, editable feedback like Amazon
  • Visitor confidence though not formally verified like Google

The breadth of information and perspectives shared through Facebook reviews enables consumers to self-determine quality, value, consistency and other factors important to their purchase selection.

Key Takeaways: Maximizing Facebook Reviews

Hopefully this guide has illuminated how Facebook reviews influence decisions and provide a nexus for business improvement based on customer reality.

Some final tips to maximize reviewing power:

For consumers:

  • Be specific in showcasing exceptional service or product gaps
  • Check for recent reviews and volume growth over time
  • Give weight to patterns showing in multiple reviews

For businesses:

  • Regularly respond to both positive and constructive feedback
  • Enable reviewers to provide visual evidence where helpful
  • Identify trends and recurring themes to address
  • Emphasize reviews as part of cross-platform brand consistency

The bottom line, according to FindLaw’s small business survey, "72% of customers will take action after reading a positive review."

Following this 2600-word guide will ensure your reviews capitalize on that engagement – building credibility, driving growth for brands you love while guiding decisions with honest feedback.

how to give a facebook review

I am an online marketing specialist with 8+ years of experience in SEO, PPC, Funnel, Web and Affiliate marketing. My expertise as an online business and marketing specialist lies in helping individuals and brands start and optimize their business for success online.

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How to Leave A Review on Facebook (Things You Need to Know)

Hridi Paul Avatar

Max 5min read

Fb Icon

Have you had any experience with any product/service from a Facebook business page? Then, you might want to share it with others.

That’s great! Because you may have any good/bad experiences with a business, it’s good to share with others, too, as every customer review does matter!

However, social media is great for sharing opinions through user reviews. And Facebook is one of the best platforms for this. 66% of people share their thoughts and opinions on their purchases on Facebook.

If you’re looking for a guide on writing reviews on the Facebook page or a business owner, you should know why and how this has to be done properly. This article sums up everything about how to leave a review on a Facebook business page and the things that you need to know.

So, let’s get into how to leave reviews on Facebook;

Why Facebook review is important

When someone asks about the importance of leaving customer reviews on Facebook or why leave reviews on Facebook, what will you say on this?

We know the first thing that will come to your mind about the fact that people prefer to leave reviews on Facebook. But where does this preference come from? 

Well, the way people are engaged on Facebook, you can say these Facebook reviews work as an interpreter between customers and businesses!

Why Facebook review is important

Reviews on Facebook and other review websites for businesses are crucial for any brand. In order to help your customers choose about what to buy, 92.4% of customers read these online reviews and recommendations. And, to determine whether a good or service is worthwhile for their time and, more crucially, their money, consumers require social proof !

Social media reviews are very influential on popular platforms like Facebook, so you should use this to improve the user experience, draw attention to more clients, and stay ahead of the competition.

However, writing online reviews is not a difficult task. Followers can check these steps on how to leave a Facebook review;

Steps of how to leave a review on Facebook page (Example)

  • First, select the Facebook page where you want to leave your opinion.
  • Simply just choose the “Reviews” section. (In case you don’t find the Reviews option, check it from the “More” option).

How to leave a review on Facebook- Facebook reviews option

  • Besides writing reviews, you can recommend this page too. For that, choose “Yes”, under the line “Do you recommend”.

Facebook recommendation

  • Now, write your review, expressing your thoughts in one or two sentences or with a brief overview of the company’s goods or services.
  • You can determine who can see your review by making your selection in the Sharing section. You have the option of setting it to private for just your friends or public for everyone. 

How to leave a review on Facebook- Privacy setting

Click Post once you’re done.

How to leave a review on Facebook- write review

Bottom line

Isn’t it easy to leave your reviews on Facebook? Just the way you got your service, pay the same with a few good words through your Facebook reviews.

Read: How to Add Facebook Reviews on Your Website (Easy Steps)

By doing this, you assist your friends and other customers while ensuring businesses enhance their services and interactions with the local community!

Do you want to know more about social media marketing and get the best result out of it? Stay connected with WP Social Ninja .

Win your customers’ hearts with exceptional features

Discover how WP Social Ninja can assist you design outstanding customer experiences.

how to give a facebook review

Anyway, we hope you liked the blog and found your answers. Let us know your thoughts in the comments. Also, you may overlook some of the frequently asked questions we received from viewers right here.

You can read the blog about the best Facebook reviews plugin: 5 Best Facebook Review Plugin for WordPress Websites

How do I leave a review on Facebook in 2024?

Tap Reviews to the right of the Page’s cover image. If you want to recommend the Page, tap Yes; if not, tap No. Then share Your experience and post it.

Can Facebook reviews be anonymous?

No, not at this time. Facebook requires users to sign into their accounts to submit a review or recommendation, making everything they post on a business page public.

How do I rate a seller on Facebook 2024?

If you want to rate a seller, you can do that after buying a product; if you have a conversation with the seller on Messenger, you’ll find the Rate the Seller option. 

Why did Facebook remove reviews?

By ensuring everyone has the same experience, Facebook hopes to ensure quality in the user experience. Because of this, reviews are being removed from some pages.

Is a recommendation as same as a review on Facebook?

No. Reviews include both comments and star ratings, whereas recommendations only include comments and likes. Anyone can leave a comment or “like” a review, but only people in the recommender’s network can do the same for their recommendations.

Why can I not leave a review on Facebook?

When you create a Page on Facebook, by default, the reviews feature is automatically turned on. You can manually enable it in the Manage Page area on the left side of the page if it isn’t already enabled when the Page is created for any reason. Go to your brand’s page to enable Facebook reviews.

Hridi Paul Avatar

Hridi here; a dreamer and ambivert who loves diving into exploring more. Wanna know what this slacker’s work cycle is? So, a cup of coffee, a good music and back to write!

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Partho Hore Avatar

I can write the Review but when I hit the submit button and go back to see my review it is not there. It’s like it never actually Submits. Any idea why?

Partho Hore Avatar

It sounds like there might be an issue with the submission process. This could be due to a few reasons, such as a caching problem, temporary glitch, or conflict with other plugins/apps.

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how to give a facebook review

Nikola Bojkov

How to leave facebook reviews with the new facebook recommendations.

Learn everything about Facebook reviews and the new Facebook recommendations.

facebook recommendations

We are all aware that Facebook reviews and recommendations are extremely important for any company’s reputation.

And positive reviews or 5-star reviews from previous customers are becoming a new channel to build trust among potential customers.

What is very interesting is that 1 in 3 Facebook users are using the platform to find reviews and recommendations.

In this post, we are publishing everything you need to know about Facebook recommendations and especially how to explain to customers to leave Facebook reviews on your Facebook page.

Facebook Reviews are Becoming Recommendations

FYI: You can embed Facebook reviews widget  automatically with  EmbedReviews platform.  Start a free trial  and display your Facebook Page recommnedations now. 

Embed Facebook reviews widget

Embed Facebook Recommendations and Reviews on your Website

Try EmbedReviews , generate Facebook and Google reviews, and display a social media reviews widget on your website. Automatically and in seconds.

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Facebook recently introduced new updates for Business Pages .

The main goal of the newly redesigned pages is to provide easier ways for people to interact with local businesses on social media.

According to Facebook’s VP of Local, Alex Himel, Over 1.6 billion people around the world are connected to a small business on Facebook. And starting from August 2018 Facebook is making new changes to Facebook Business Pages to help more people connect with local businesses.

One of the main updates is the further development of the feature Recommendations, which is an evolved version of the Facebook reviews system.

This new feature is already rolled out, and businesses will have the chance to see new reviews designed on their Facebook Page. The main change of the system is that the Recommendations option is integrated within the reviews and all recommendations that customers or other Facebook users previously gave will also be listed in this Reviews/Recommendations section.

As stated in the official update, Facebook is making Recommendations from the business’s community more helpful:

‘People use Recommendations to ask their communities where to go, where to eat, or where to shop on Facebook . We’re making those Recommendations more prominent on Pages.’

We are all aware that reviews and recommendations are extremely important for any company’s reputation.

facebook page stats

This means that recommendations are not only the opinions given by customers directly on the business’s Facebook page but also when people respond to their friends when they look for a recommendation on Facebook.

Note: The old Facebook reviews are safe and sound, and your Facebook Page will continue to display all previous reviews that you’ve generated.

How are Recommendations different from Reviews?

Well, there are differences:

  • Location – The Recommendations appear on the upper-right side,, and Reviews appear on the left-hand side (if not hidden).
  • Reach – Reviews are visible to any Facebook user. With Recommendations, you can limit the reach and make it more personal.
  • Format – Reviews have star ratings and comments. Recommendations have only comments.
  • Reactions – Anyone can comment and like a Review, but only people in the person’s network can comment and like a Recommendation.
  • Specifics – People can recommend a specific business feature (choose a tag that best describes their recommendation) and share a photo; Reviews don’t have such an option.

So, the bottom line is:

  • The tab is called “Reviews”
  • The feature is called “Recommendations”

How do Facebook Recommendations work?

What are the benefits of facebook recommendations.

The changes in the reviews system to recommendations are providing more options for customers to give their opinions about a certain business. Here are some of the benefits:

Facebook recommendations benefits

Increase reach with Recommendations

Your Facebook Page score will be reflected across Facebook, especially at places where customers make relevant decisions, such as Maps. Recommendations are discoverable across Facebook when people are searching for, or talking about your business. The best thing is that Facebook will show first the recommendations provided by the closest friends, which will empower the purchasing decisions and bring greater trust

photos in facebook recommendations

Post photos about the business

This option was not previously enabled in the reviews section. Now, if you tag the business in the comments section when a friend asks for a recommendation, you have the option to also post gifs or photos. The cool thing is, that all these posts will be displayed in the Recommendations section of the business’s Facebook Page as customer reviews.

The best, mobile form for leaving a recommendation has the option to upload a photo from the phone and publish it together with the text.

Note: The character limit for a desktop recommendation is 25 and for mobile is 50.

recommendations tags benefits

Tag Facebook Recommendations

When a customer leaves a recommendation directly on the Facebook page, they can choose a tag that best describes their recommendation. These Facebook tags work like hashtags for businesses, and the Facebook system generates them based on words used in past reviews.

Here is an example of how the tags are displayed when you try to add a recommendation on mobile:

recommendation tags

How the new Facebook rating score is calculated

As outlined in the official Facebook help center , the overall Facebook Page score is calculated as follows:

A Page’s rating is based on multiple sources, such as the reviews and Recommendations people share about business Pages on Facebook.

Or click the help icon below the average score in the Reviews tab, as shown below:

rating score

How to set up Facebook Recommendations?

If you’ve already activated the Reviews tab, then you don’t need to change anything. Please note that the Recommendations are a replacement of the Reviews tab and the process to activate it is the same as before.

If you still don’t have activated the Recommendations on your Facebook Page, here is how to activate the Facebook reviews tab.

Step 1: Log in to your Facebook account and go to your business Facebook page

Step 2: Navigate to the  ‘Settings’  section on your left-hand side

Activate reviews tab in Facebook

Step 3: Click the  ‘Privacy’ menu.

Enable Facebook reviews step 2

Step 3: Click the ‘Page and tagging’ menu as shown below:

Enable Facebook reviews step 2

Step 4: In this section, find the option ‘Allow others to view and leave reviews on your Page’ and make the toggle ON.

Enable Facebook reviews step 3

That’s it. Now, the reviews tab will appear on your page.

Example of Facebook page reviews tab

How to Recommend a Business on Facebook

This process is the one that has the biggest change.

To recommend a business on Facebook, you will need to open the business’s Facebook Page that you want to recommend.

Please note that previously, there was an option to ‘ Write a review ‘ and select the review score from 1-5. Now you do not actually leave a review for the business, but you are recommending it. You have only two recommendation options, to select ‘Yes’ or ‘No’, which means you want to recommend the business or not. Simple as that.

Here are the steps for how to leave a Facebook review:

  • Click the Reviews/Recommendations tab
  • Click ‘Yes’ to recommend the Page
  • Write your recommendation, and if you use mobile, upload a photo along with the recommendation text
  • You can also choose a tag such as great service, amazing staff or similar

recommend a business

Additionally, you can recommend a business by leaving a comment by tagging a business’s Facebook Page when some of your Facebook friends ask for recommendations.

And this tutorial is very important for business owners who want to get more Facebook reviews so they can explain this step-by-step process to their customers on how to navigate their Facebook Page reviews tab and how to recommend their business.

The Significance of Facebook Recommendations for Local Businesses

Here’s why these Facebook recommendations have become pivotal for local enterprises:

Boost in Credibility and Trust

Facebook recommendations serve as modern word-of-mouth referrals. When potential customers see positive recommendations from their friends or others in the community, it enhances the credibility of the business. In a digital age, many customers trust online reviews as much as personal recommendations, making these endorsements vital for establishing trust.

Enhanced Visibility and Organic Reach

When a user leaves a recommendation, it can be seen by their friends and connections. This means a local business can benefit from increased visibility without investing in paid advertising. Each recommendation acts as a mini marketing campaign, potentially reaching hundreds or even thousands of prospective clients without any added effort or expense from the business.

Influence on Buying Decisions

Recommendations can play a decisive role in a customer’s buying journey. A positive recommendation can sway uncertain customers towards trying out a local business. Conversely, negative feedback can serve as constructive criticism, allowing businesses to improve and address genuine concerns.

Enhanced Engagement and Community Building

Recommendations often spur conversations about the business, either through questions, shared experiences, or stories. This not only spreads awareness but fosters a sense of community around the brand. Engaging with these recommendations and comments can further personalize a business’s connection with its customer base, establishing loyalty and repeat business.

How to Report a Facebook Recommendation

Most of the online review platforms such as Google, TripAdvisor, and Yelp allow an option to report negative reviews that a business wants to be removed or delegated from their business listing or Facebook page in the case of Facebook reviews.

Similar to the previous option for reporting reviews, this option is now available, and you can report a Recommendation that violates Facebook’s Community Standards.

To do this, follow the steps:

  • Go to the recommendation that you want to report and click the 3 dots in the top right corner
  • Select “Find support or report Recommendation”
  • Choose the topic and click “Submit”

In this relation, we recommend reading the following blog post:

Read more: How to Respond to Negative Facebook Reviews >>

How to ask for Facebook recommendations?

if you are a business and starting out with recommendations on Facebook, getting the first batch is very important to boost your trust in this social media network.

The simple steps on how to get more Facebook reviews are the following;

  • Send emails to customers with a link to your Facebook reviews section
  • Print QR codes on menus or flyers with the Facebook review link to the reviews tab
  • Embed a ‘Review us on Facebook ‘  button on your website
  • Add a Facebook reviews badge on your website
  • Create Facebook ads  with your reviews

And for more reach and greater appeal of your Facebook reviews, you can embed them on your website. Read the section below and check the complete guide on Facebook reviews .

How to Embed Facebook Recommendations on your Website?

website reviews widget

With the evolution of the Facebook reviews system, you can use a platform such as EmbedReviews to help you generate new recommendations posted on your Facebook Page.

The system automatically generates the ‘Yes’ and the ‘No’ recommendations, which you can display on your website with a simple embeddable code.

Feel free to try EmbedReviews , collect your Facebook Recommendations, and embed a Facebook reviews widget on your website.

If you want to read the full guide, make sure you read our article on how to embed Facebook reviews on a website .

Key Takeaways

I hope this article will help you improve your Facebook presence, and if you have any thoughts, feel free to reach out.

The Facebook reviews and recommendations system allows your customers to leave feedback and ratings on a business’s Facebook page, which provide greater benefits to your website, such as:

  • Increased visibility and credibility: Positive reviews can boost a business’s reputation and attract new customers.
  • Improved customer engagement: Responding to reviews can help businesses build stronger customer relationships.
  • Enhanced local SEO : Facebook reviews can help businesses rank higher in search results for local search queries.
  • Easy to use: Facebook reviews are easy for customers to leave and for businesses to manage.
  • Insights: Review data can provide valuable insights into customer satisfaction and areas for improvement.

If you want to enable this feature via the Facebook app, follow these steps: 1. Open the Facebook app on your device. 2. Go to your Business Page. 3. Tap on the “More” option 4. Tap on “Settings”. 5. Scroll down to the “Templates and Tabs” section. 6. Find the “Reviews” or “Recommendations” tab 7. Once the tab is visible, make sure it’s set to “ON” or “Off.”

No, buying Facebook recommendations is against Facebook’s Community Standards and can result in penalties, including the removal of your page.

To post a recommendation for a business or place on Facebook, follow these steps: 1. Go to the Page of the business/place 2. Look for the “Recommendations” or “Reviews” section 3. Click on “Yes” to recommend the place 4. Write your recommendation 5. Post the Recommendation

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CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.

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How to Review a Business on Facebook

Posted on April 23, 2019

how to give a facebook review

Have you had an amazing experience with a business that you just have to share?

Today on Put a Pin in It, Andrea Tremper shows you how to leave a glowing recommendation for a business on Facebook.

Video Transcription

Did you know that 88 percent of customers trust an online review as much as they trust a personal recommendation from someone they know? This means that, as a consumer, you’ve got quite a bit of power in your hands.

Whether you’re a loyal customer looking to give a glowing review to one of your favorite businesses or you’re just looking to talk about a single customer service experience, leaving a Facebook review is incredibly easy and helpful. The process is also pretty much exactly the same, whether you’re on a desktop or a mobile device.

Download a PDF sample of American Lifestyle to stay in touch with past clients

The first step is to navigate to the business page you want to review. You can do this by searching in the Facebook search. I’m going to search for ReminderMedia.

Step two is to scroll down until you see Reviews, or you can click Reviews on the left-hand side if you’re navigating on a desktop.

how to give a facebook review

Facebook is then going to ask you if you recommend the page that you’re on, and I’m going to click Yes.

how to give a facebook review

After you make your choice, Facebook asks you to say a little bit more about why you recommend or don’t recommend the business. Depending on the type of business, there might be some popular responses that you can click to add. I’m going to comment on our customer service. It does require your response to be 25 characters or more, so just make sure it’s long enough.

how to give a facebook review

Once you’re done, you’re going to click Post. If you’re on a mobile device, you’ll then click Share.

how to give a facebook review

The takeaway

And that’s it! It’s honestly that easy to recommend and review a business on Facebook. If you liked this video, hop over to Facebook and leave us a review. Comment below and let us know that you did. Subscribe to this YouTube channel , and find us on Facebook  and Instagram : @remindermedia. But, most importantly, put a pin in it!

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how to give a facebook review

How To Get Facebook Reviews: 10 Strategies For Your Biz Page

Today more than ever, online reviews are a critical aspect of consumers’ purchasing decisions. And with the rise of social media, they have become an essential part of how people evaluate products and services. Facebook reviews are no different for businesses to have.

Since Facebook is the most popular social media platform, it has also become a hub for users to share their first-hand experiences and opinions on business pages.

So, are you wondering how to get more reviews on Facebook?

Here are ten practical tips to help you get started.

Table of Contents

What Are The Benefits of Online Reviews?

Before discussing the strategies, let’s first understand why online reviews are so important.

  • Build Trust. Positive reviews from satisfied users can build trust with potential customers . It shows that your business has a good reputation and provides excellent products or services.
  • Increase Visibility. Reviews on platforms like Facebook can boost your business’s visibility as they often appear in search engine results.
  • Improve SEO. Reviews can also improve your search engine rankings as they are considered a form of user-generated content, which is highly valued by search engines.
  • Customer Feedback. Online reviews provide valuable feedback from customers, allowing you to identify areas for improvement and make necessary changes.

What Are the Official Guidelines for Facebook Reviews?

how to give a facebook review

When it comes to managing reviews on your business’s Facebook page, there are some official guidelines that you should be aware of:

  • Moderation. You can moderate the reviews on your page by hiding or deleting them if they violate Facebook’s Community Standards.
  • Reporting Fake Reviews. If you believe a review is fake or spam, you can report it to Facebook for review.
  • Responding to Reviews. You can respond publicly or privately to reviews on your page, depending on the nature of the feedback.
  • Asking Customers for Reviews. While you can’t incentivize customers to leave positive reviews, you are allowed to ask them for honest feedback.

Remember that recommendations that don’t follow Facebook’s community standards may be removed, so make sure to familiarize yourself with them before managing your reviews.

The key points are:

  • Authenticity

Facebook page guidelines

Treat all users, including those leaving negative reviews, with respect and dignity. Avoid attacking or belittling them in your responses and focus on resolving any issues they may have.

10 Effective Strategies to Get More Facebook Reviews on Your Facebook Business Page

Now that you understand the importance of online reviews and the guidelines for managing them on Facebook, let’s dive into ten practical strategies to get more Facebook reviews on your business page .

Turn On Reviews For Your Facebook Page

First thing first.

Before you can get reviews, you need to make sure that they are enabled on your page.

To do this, go to your profile and choose the page you want to check.

Select the correct fan page and then click “ Settings & Privacy “:

turn on Facebook reviews

On the next page, click “Privacy” in the left menu:

be sure to click privacy

The last step is to click on “ Page and Tagging “, to finally see the option called “ Allow others to view and leave reviews on your Page? “.

Make sure the tagging is On:

make tagging on for your fb page

Encourage Customers to Leave Facebook Reviews

Sometimes, all you need to do is ask.

Don’t be afraid to reach out to your customers and politely request them to leave a review on your Facebook page. You can do this through email marketing , social media posts, or even in-store signage.

When reaching out, make writing a review as simple as possible by providing a direct link to your page or instructions on how to navigate there.

A good template you can use to request reviews is:

>Hello [Customer Name],

>We hope you had a great experience with our product/service.

>We would love to hear your thoughts and feedback on our Facebook page.

>It will only take a few minutes, and your review will help us improve our services for future customers.

>Thank you for your support!

Of course, make sure to thank customers who have already left reviews and let them know their feedback is valuable to your business.

Respond To Reviews

Not only should you encourage customers to leave reviews, but also respond to them.

Acknowledge both positive and negative reviews and thank the reviewers for taking the time to share their experiences.

This shows that you care about your customers’ opinions and are willing to address any concerns they may have. It also gives potential customers a positive image of your brand, knowing that you value and engage with feedback.

For example,  you can respond to a positive review by saying:

>Thank you [Reviewer’s Name] for your kind words and support. We are happy to hear that you had a great experience with us.

For negative reviews, try to address the issue and offer solutions or an apology if necessary.

For example,  you can respond to a negative review by saying:

>We apologize for any inconvenience caused, [Reviewer’s Name]. Please send us a direct message so we can further assist you with this issue.

Remember to keep your tone professional, and respectful, and maintain Facebook’s community standards.

Share Positive Reviews On Other Social Media

Sharing positive reviews on your social media platforms is an effective way to promote your brand and encourage others to leave reviews.

If you don’t have any, you can consider purchasing real Facebook reviews as a way to boost your page’s credibility and encourage more reviews from others.

You can also take screenshots of positive reviews and share them on platforms like Instagram or Twitter, along with a link to your Facebook page for people to leave their reviews.

This also shows appreciation for customers who took the time to share their positive experiences.

They may feel more inclined to leave a review again in the future or share your brand with their network, leading to more reviews.

example of FB review

Implement A Review Generation System

Another effective strategy is to implement a review generation system.

This can be as simple as sending an automated email after a customer has made a purchase, asking them to leave a review on your Facebook page.

You can try a pop-up form on your website, offering a discount or freebie in exchange for leaving a review. 

Alternatively, you can implement a review generation system for engaged customers who complete a specific action on your website, like the case of SlideModel reviews , where engaged users are invited to leave a review after downloading a presentation template.

Make sure to check Facebook’s policies and guidelines when it comes to incentives for reviews.

Offer Great Customer Service

Customer service is a key factor in getting positive reviews.

Make sure to provide top-notch customer service to every customer, whether it’s through fast shipping, easy returns, or excellent communication.

If customers have a great experience with your business, they are more likely to leave a positive review and recommend your brand to others.

Engage With Your Audience Regularly

Engaging with your audience regularly not only helps build a relationship with them but also reminds them to leave a review.

You can do this by responding to comments and messages, posting interesting content, and running promotions or giveaways.

When customers see your brand actively engaging with its audience, they may feel more inclined to leave a review as they know their feedback will be valued and acknowledged .

For example,  you can post a poll or ask for suggestions on your Facebook page and include a call-to-action to leave a review.

engage with your Facebook reviews

Utilize Facebook Ads

Facebook ads can be a powerful tool in promoting your page and getting more reviews.

You can create an ad specifically targeting people who have recently engaged with your brand or visited your website, encouraging them to leave a review.

By reaching out to those who are already familiar with your brand, they may be more likely to take the time to leave a review.

To create a targeted ad, go to the Ads Manager and select the objective “Get More Page Likes” or “Engagement”.

Facebook ads manager

From there, you can specify your target audience and budget.

Encourage Facebook Check-ins

Another way to increase reviews is by encouraging customers to check in on your business on Facebook.

This not only promotes your page but also makes it easier for customers to leave a review directly from the check-in.

You can offer incentives like discounts or freebies for customers who check in and leave a review, further motivating them to do so.

facebook check ins

Add The Facebook Reviews Tab to Your Business Website

If you have a business website, make sure to add the reviews tab to your Facebook page .

This way, potential customers can easily see your overall review rating and read individual reviews without having to leave your website.

It also makes it more convenient for them to leave a review if they are already browsing your site.

How To Leave A Facebook Review

Not only should you try to generate Facebook reviews for your page but leave reviews for other businesses you have purchased from or did business with.

Here’s how to leave a Facebook review:

First, log into your Facebook account and visit the business page you want to review. Scroll down until you see the Reviews section.

Click on the stars to select your rating. A box will pop up asking you to describe your experience.

Write a detailed review being as specific as possible about what you liked or didn’t like. You can also upload photos to support your review.

Once you’re done, click “Post” to publish your review publicly on that page.

FAQs: Generating Facebook Reviews

There could be several reasons why you are not getting reviews on Facebook. It could be due to a lack of customer engagement, negative experiences with your business, or difficulty in leaving a review. But first, make sure you have enabled reviews on your page and have actively encouraged customers to leave reviews.

Facebook does not allow businesses to delete or hide negative reviews. However, you can report a review if it violates Facebook’s policies and guidelines . Otherwise, it is best to respond to the review professionally and try to address any concerns the customer may have.

Yes, you can offer incentives for customers to leave reviews, but make sure to follow Facebook’s guidelines and policies when it comes to offering rewards for reviews.

Final Words

Getting reviews on Facebook is an essential aspect of building a strong online presence and establishing trust with your audience.

By implementing these strategies, you can encourage more reviews and improve your overall review rating on Facebook.

Remember to always respond to reviews, whether positive or negative, professionally and respectfully. This shows that you value and appreciate customer feedback, leading to better customer relationships and more positive reviews in the future.

Remember, a great user experience leads to great reviews , so make sure to prioritize providing excellent customer service at all times. 

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2 thoughts on “how to get facebook reviews: 10 strategies for your biz page”.

' data-src=

All good tips Lisa. Engaging your Facebook Fans – and followers in general – regularly influences them to organically publish glowing reviews because they luv ya and wish to express it. Genuinely, it is kinda easy to score these types of reviews since you mainly need to care about the well-being of your tribe, listen to them and show up to respond. Smart post my friend.

' data-src=

Thanks Ryan. Of course it’s best to engage with folks on the social networks unless they are spamming you.Appreciate your coming by and taking the time to comment Ryan. Have a great day!

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Facebook reviews: your ultimate guide (all Qs answered)

Discover how to set up and start getting Facebook reviews for your business (everything you need to know).

Lachlan Fea

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Table of Contents

Checking out Facebook reviews, scrolling through Instagram and generally interacting on social media is the first thing many people do in the morning and the last thing at night.

With over 1.9 billion daily active users, Facebook makes it easy to access information, discuss politics (a lot), share stories and experiences, join business networking groups, run Facebook ads and connect your product catalog , learn from industry experts and you guessed it, check out reviews (social proof).

More than ever, customers are turning to social platforms like Facebook to fully engage with businesses.

Engagement intent of social media users by platform

Facebook is fast becoming one of the first points of contact you have with your online customers, so, as a business, if you're not taking advantage of Facebook reviews, you could be missing out. It might seem like a minefield of information, but people do truly care about what others are saying about your business, so proactively driving positive reviews is absolutely worth your time and effort.

Why are Facebook reviews so important for businesses?

Consider this. You're in the market for a new dentist after moving cities. You've had bad experiences before, so choosing the right dentist is a big deal . What's the first thing you do? Ask your family and friends for a recommendation or search online for the best local dental surgery.

Believe it or not, this process happens millions of times every day for local businesses. When you finally do find that dentist and notice they have hundreds of glowing online reviews from existing patients (many of whom address the same concerns you have), you feel a sense of relief and a sense of trust. When we are unsure about something, we look to others for validation . Facebook reviews provide the endorsement that we are not alone; other people have done this before, and we can feel confident in looking to their experiences. Encouraging your customers to leave a review on your business will result in your future customers also feeling this sense of trust.

Besides Facebook reviews, you might have a myriad of other review sites that customers review you on (like Google or TripAdvisor ). Some great tools on the market, such as Cloutly , can help you aggregate and manage all of your reviews in one place. Cloutly’s platform will help you effortlessly drive 2-3x times more customer reviews, whilst bringing all your feedback - from Google, Facebook, Trustpilot etc - into one place, rather than all over the place.

Whilst Facebook reviews allow you to build a better business and understand the customer experience, they also provide you with an asset that delivers compounding interest: your reputation.

The most important review factors

When it comes to building trust, here's what consumers are saying matters most to them (i.e. factors that are most persuasive) when looking at business reviews on review platforms like Google as well as Facebook.

  • Star-rating (between 4.5 and 4.9 stars is the sweet spot).
  • Authenticity (are the reviews balanced? thousands of 5-star reviews alone set off alarms).
  • Recentness (consistent feedback proves your level of service is constant; old reviews don't hold much weight).
  • Response (how does the business respond? what does it say about them?)
  • Volume (number of reviews).

Setting up your page for Facebook page reviews

Whether you already have an established business page or you need to create one, the benefits of Facebook reviews are irrefutable. Facebook is a powerful platform that will help you connect with your audience, acquire new customers, drive purchases and improve word-of-mouth referrals.

First of all, you'll need to set up a new Facebook business page if you haven't got one (or you've previously deleted your page ). You can do this from your personal Facebook account. Follow these five easy steps:

Step 1 - Create a Facebook page (if you don't have one) Go to https://www.facebook.com/pages/create Enter all of your business information in the panel on the left; you'll see real-time updates as you proceed. Use your business name where possible (or the name that people are likely to search by default). Use the 'category' section wisely and choose the relevant suggestions. Next, complete a short description – Facebook gives you 255 characters to play with.

Then, when you're done, hit the Create Page button down the bottom left.

Step 2 - Add some pictures Next, add your profile picture and cover photo. These will always be on display, so ensure you choose something eye-catching. If you are a public figure, use a portrait photograph; if you have a small business, use your logo, or, in lieu of a logo, you could also consider using a product image. The most important thing is that the image is recognisable.

Step 3 - Connect your Facebook page with WhatsApp (optional) If you wish, connect your business page to WhatsApp, so that customers can reach you here from your pages, or from any ads you plan to run, or, if you'd prefer to skip this bit, you can continue to the next page.

Step 4 - Choose a username Create your username, which will tell people where to find you ( and tag you ) on Facebook when they search above their news feed. Your username can be up to 50 characters, but use them wisely – ensure that your username is easy to remember. Facebook will give you a green tick if the username is available.

Step 5 - Add business information Facebook has a simple step-by-step guide to follow. When all of the details are complete, carefully consider the right call to action (CTA). This is what the public will see on your page, and may encourage visitors to shop, download your app, book an appointment or even just learn more about your business.

How to enable the Reviews tab on your page

Once you've done all this, you're ready to enable the Facebook review tab!

  • Log in and navigate to your Facebook business page.
  • Click on 'Settings' and then choose 'Templates and Tabs'.
  • Find the Reviews tab and activate it.

How to get more Facebook reviews

Now it's time to get some glowing reviews on your business page. How do you do it? Quite simply, ask your customers ! The good news is, it's easy to request a review on Facebook. Here are a few ways you can do this:

  • Reach out to your loyal customers and ask them to provide you with an honest review on your business Facebook page. You'll be impressed with the number of people that want to help.
  • Use Cloutly to add your customers to automated review campaigns, which help you drive 2-3x more reviews on the review sites you've connected.
  • If you have a website, you can embed your Facebook reviews so that with one click, you can redirect customers directly to Facebook. Cloutly has a range of website widgets you can use to showcase not only your Facebook reviews but your reviews from 40+ review sites.
  • Ask your customers to check-in. If they do this, Facebook will remind them to leave a review on your business listing.
You rely on customer reviews to grow your business, but asking for them... sucks. Review requests are awkward, boring, and nobody wants another email asking them to complete a survey. That's why we built Cloutly. The fastest way to get your customers talking about you. pic.twitter.com/CvrciH2lCa — Cloutly (@cloutlyco) December 14, 2021

Whether you ask for a review in person, by email or by Facebook, remember to be genuine.  It is essential to ask your customer in the right way so they don't find you inauthentic about their experience and appear to be just seeking a review. If they have had a great experience, feel free to explain that reviews really help other prospective customers make comfortable decisions.

How to embed Facebook reviews

Note that you'll need to be the admin of a business page in order to to embed Facebook reviews. If you don't have one, discover how to create or delete a business Facebook account as quickly as possible.

Step 1 - Go to the Facebook reviews section Log in to the Facebook account associated with your Facebook business page and go to the business page. You will see a few tabs including Home, Services, Reviews, Shop, and others. Click on Reviews. Depending on your customization, the Reviews section might be positioned elsewhere. But it is generally found in the tabs section.

Step 2 - Filter and select the reviews to embed Once you've clicked on the Reviews tab, your business' reviews should appear. Above the Reviews section, you'll see a dropdown menu that allows you to categorize them into 'Star Rating', 'Most Helpful', 'Most Recent', and others. Select the one you would like. After sorting them, find the review you'd like to embed and click on the three horizontal dots at the top right-hand side of the display box.

Step 3 - Embedding your review When you click on the three horizontal dots, a few options will appear. If Embed is among them, click on it. If it isn't among the options, try clicking 'More Options' first.

Step 4 - Copy the Facebook embed code When you click Embed, a window containing the embed code pops up with two options: JavaScript SDK and iFrame. Choose the one that best fits your use case (though for most people, iFrame will work fine). This embed code is what you'll need to paste into your website's HTML in order to get your reviews to embed. Select the code and copy it.

Step 5 - Paste the Embed Code into Your Website With the code snippet in hand, you have one question and two options: firstly, where should I place my widget?! Secondly: you could choose to sprinkle the best reviews here and there across your website, or alternatively, create a dedicated page for your glowing testimonials where all your reviews live. Once you've got a game plan, head over to your website and paste your embed code into a HTML block (this process may be different, depending on your website builder/CMS).

How to respond to Facebook reviews

You should make an effort to respond to as many of your customer reviews as possible (the good and the bad), regardless of the platform. Your customers have taken the time to leave you a review, so it's nice to thank them for their time at the very least.

Always use their name, tell them that you appreciate their review and be specific in your reply by using keywords and addressing key points from their review. Where possible, you can use responses as marketing opportunities to announce a new promotion that might benefit them (or the 5000 other people who read your reply).

Transparency is key. If appropriate, ask them to spread the word to their friends and family.

If the review is negative, thank and reassure them that their feedback is valued. Try and take communications offline and take their best contact details. Indicate in your response that you are committed to resolving their issues.

Whatever the platform (Facebook, Google, TripAdvisor etc), it's important to have a procedure in place to respond to negative reviews. Check out our best response templates here .

How Facebook reviews affect your page rating

Facebook rates each business page on a number of metrics, such as reviews and recommendations (reviews are now synonymous with Facebook recommendations, to avoid confusion).

Various criteria form your overall rating, and only business owners who allow recommendations will be able to see this.

You can see your business’ rating by going to your page and clicking on the Reviews tab in the menu, at the top of your page.

how to give a facebook review

Can I hide, report or remove Facebook page reviews?

Yes and no.

  • Yes, you can hide or remove the reviews tab from your Facebook business page entirely.
  • No, you can't remove individual reviews (unless they're fraudulent, and you can prove it).

Firstly, consider the content of the review and if a reply would be sufficient. Don’t forget that negative reviews can be just as powerful as 5-star reviews if you play your cards right.

All businesses make mistakes, and it is how you respond and deal with the situation that can count in your favour. Also, customers may be suspicious if you only have all glowing reviews (it doesn’t look natural).

If you receive a review that you deem fake, involves hate speech, is excessively negative or is in breach of Facebook's community standards, you can report it to Facebook and make a case for your business.

We've written a guide about removing negative reviews on Google , which is virtually the same process as on FB.

If you'd prefer, you can hide the review section on your page altogether, which will stop you from worrying about any fake or bad reviews/recommendations people might see. Be aware that this section relates to all reviews, including any new reviews, plus the five-star ratings you have already worked so hard for.

To do this, head to your Page Settings (edit page) , choose Templates and Tabs , find the Reviews tab and switch the toggle off.

How to hide your Facebook reviews

As with other platforms like Google, you cannot remove reviews (unless they are against Facebook’s guidelines) from your Facebook page, even if they're malicious.

Review systems are grounded in transparency and honesty, therefore deleting and editing reviews would counteract this. The only way you can delete Facebook reviews is if you report them and Facebook confirms that it goes against their guidelines.

How to report a fake review on Facebook

If someone has posted a review that violates the platform's community standards , then you can report it. Facebook will remove the review if it includes bullying, misrepresentation, hate speech or insensitivity.

Flagging a Facebook review is simple. Here are the steps:

  • Log in to your Facebook account and head over to your Facebook page on the right-hand side
  • Navigate to the Reviews tab at the top and click it
  • Navigate to the three dots beside the review in question (on your right). Then select Find support or report recommendation
  • A pop-up window will appear. Click on the most appropriate word that describes the review

Then cross your fingers and wait for the Facebook jury to deliver their final judgement. Overly offensive and ingenuine reviews may warrant removal straight away.

Why can’t I see all my Facebook reviews?

Reviews disappeared? Can't find out where to see them? This one is usually a quick fix. Firstly, make sure that you've enabled your Reviews tab inside Page Settings (see above). Then, take a look at your page again. If you still can't see the Reviews tab, take a look under the More dropdown menu.

If it's there, you may want to re-arrange your tabs back in Page Settings and place Reviews further up the list. If it's still not there, go to the About tab and make sure you've selected a business category that Facebook recognises.

Where to see your Facebook reviews

Some businesses have reported that their older reviews (star ratings) have just vanished.

If this has happened to you, you're not alone.

Since merging Reviews with Recommendations, Facebook has massively simplified the way in which people can sort through a business' feedback. Now, you only have the choice of sorting reviews by Most Helpful, or Most Recent.

While your reviews are unlikely actually gone, the limitations of this filtering system may cause them to appear like they're gone. Our advice: don't fret, they're probably still there. If you find a direct link to any of your old reviews, that will give you a definitive answer.

How to hide your Facebook reviews

How to leave a review on Facebook

As most people have Facebook, it should be easy for them to leave a review for your Facebook Business Page. But, in case you have a Facebook novice wondering how to leave you a positive review, you can direct them to this guide.

  • Head to the Facebook Business Page of the business you want to review
  • Click Reviews from the drop down menu under the business's name and logo
  • You'll see a question, Do you recommend * business name *? Then click Yes or No (but hopefully Yes )
  • You can then write a review of at least 25 characters long
  • Then, in the Sharing section you can select who you want to see your review. Just friends or everyone,
  • Then, hit Post

Final thoughts

You're now armed with all the tools and support you need to start scoring Facebook reviews.

If you think about how many times you look at other businesses' reviews before you dine, shop or shake hands, you'll realise how important it is to continue building your reputation as an asset class.

The more reviews you get (even the bad ones), the more trust you earn, and this helps future customers make real buying decisions about you.

Which dentist would you trust: the one with a 3-star rating from two patients, or the one with a 4.8-star rating from three hundred patients?

Using a tool like Cloutly makes driving reviews easy, predictable and scalable. Instead of awkwardly asking your customers (one by one) for a review, Cloutly's review campaigns put the process on autopilot: driving 2-3x more reviews on the sites you choose, including Google and Facebook.

If word-of-mouth is important to your business, try Cloutly free for 14 days .

Lachlan Fea

Lachlan Fea Twitter

👋 Co-Founder of Cloutly. Technical marketer interested in startups, SaaS, SEO, sales and UX. Passionate about bringing teams of brilliant people together and letting them do their thing.

Katie Hollamby

Katie Hollamby

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  • Social Media Management
  • Review Management

10 Ways To Get More Facebook Reviews For Your Business

Maximize Facebook reviews with our guide. Read and learn the best 10 strategies to boost engagement, trust, and reputation for your business.

facebook-review-feature

Facebook has given word-of-mouth marketing a whole new meaning. One of the prominent evidence of this is the Facebook Reviews feature.

Facebook Reviews are gold. They influence 80% of consumers in their decision-making. They also make up 19% of customer reviews , which is a big number. But the question is, how to get reviews on Facebook?

Just like Google Reviews, Facebook Reviews pack a serious punch in the world of digital word-of-mouth marketing. They’re like the modern-day version of your best friend’s recommendation and can seriously sway potential customers to check out your Facebook business page.

But getting those reviews isn’t always easy. How do you encourage happy customers to share their thoughts?

In this blog, we wil discuss how you can get an influx of organic, authentic, and positive reviews on Facebook to enhance your social proof. Let’s dive in!

What Are Facebook Reviews? What Do They Mean for Your Business?

Facebook reviews are feedback that customers leave on the Facebook business page for the service they received or the product they purchased from the business. These reviews include recommendation tag, star ratings (from 1 to 5), and written comments that describe the user’s experience with the brand.

The number of reviews and star ratings, along with the comments, gives potential customers insight into what it’s like to interact with your business and helps them decide whether or not to choose you.

Your followers can visit your page and look for the ‘Review’ tab at the top to read the reviews given by other users.

Facebook Business Page

Let us look at why business reviews on Facebook are important for you:

  • Builds a Positive Brand Image: Positive reviews of a user based on their first-hand experience with the brand are perceived as more authentic than brand promotions. Facebook reviews are user-generated and, therefore, are more authentic and play a critical role in influencing new customers.
  • Gives More Information: 93% of users confirm they go online to fetch product reviews. At such times, Facebook reviews stand out as a crucial resource for consumers to learn more about your business. The reviews provide critical information, such as what you do and how good you are at it. This information guides the customers in making informed decisions.
  • Gains Trust : Even you would agree that products with 5-star ratings and reviews are more trustworthy. Good reviews paint an image that your business provides a great client experience and is trustworthy and reliable. Such higher ratings increase consumer trust and convince them to prefer your offerings over those of the competitors.
  • Increases User engagement :Facebook provides a two-way street, both for consumers and the brand, to interact. A Facebook user can leave reviews or comment on the post of the brand. At the same time, prompt responses by your business can influence consumers’ mindsets in a positive direction. This goes on to reflect your business’s commitment to customer feedback and service and motivates them to further engage with your brand.

Setting Up a Reviews Tab on Your Facebook Business Page

Before we jump into how to get Facebook reviews , you need first to enable reviews on your Facebook page. So, let us first start with setting up a review tab on your Facebook business profile. Let’s walk through it!

Step 1: Log in with your business page admin account and open the profile home page.

Step 2: Click on the ‘Settings & Privacy’ button, which is on the top right-hand side of the page.

Settings & Privacy

Step 3: Click on the ‘Settings’ button.

Settings

Step 4: Click on ’Page and Tagging,’ which can be found on the left-hand side.

Page and Tagging

Step 5: You will now see a toggle on the page – ‘Allow others to view and leave reviews on your Page?’.

Page and Tagging

Step 6: Click on the toggle to activate reviews on your page.

Activate Reviews

How to Get Facebook Reviews on Your Business Page?

Okay, so now that you understand how to enable reviews and the relevance of Facebook reviews, let us give you the top 10 strategies for getting more reviews on your Facebook pages.

1. Get Facebook Reviews Through Chat

One of the easiest ways for you to request Facebook reviews is via chat.

Chat support has gained momentum and has become a mainstream way of interacting with consumers. In fact, consumers love it, too. 63% of consumers prefer live chat to resolve their concerns.

Your business needs to implement practices in the customer chat support team that make it a habit to ask for a review after every positive interaction. You can train your support team and also give them sample phrases asking for feedback from the consumers. Some polite phrases that can be used for review requests are:

  • We value your feedback! Would you be willing to leave us a review on the Facebook reviews tab to let us know how we did?
  • Your opinion means a lot to us! If you have a moment, we’d love for you to share your experience on Facebook.
  • Thank you for choosing us! We would appreciate it if you could take a moment to leave a review on Facebook.

But wait, there is something else you should know. You can also deploy chatbot technology to make your life easier.

With the help of the Facebook Messenger chatbot, you can easily reach multiple customers and request reviews at the same time. This way, you save a lot of time, money, and effort in fetching more Facebook page reviews.

If this has piqued your interest in chatbot technology, you should learn more about how you can use Facebook Messenger chatbot for your business . This will help you to reach out to your customers and engage with them more efficiently.

While you customize your chatbot, be mindful of creating different chatbot journeys for your customers based on their experiences with you. Therefore, your prompts should be different for each rating.

For instance, in the below image the chatbot responds differently according to the number of star ratings. While in case of one or two stars, it apologizes to the customer for below par experience, it is more thankful and joyous if the customer gives 5 stars.

Customized Response Of Facebook Chatbot As Per Number Of Star Ratings

In the end, remember to share a direct link to your review page, in your chat to encourage the customers for feedback.

2. Get Your Customers to Check-in on Facebook

Facebook has a check-in feature that can also help you collect reviews. After users check-in, Facebook sends them a message requesting a review of the place.

Check In on Facebook

Ensure that your Facebook page is enabled for check-ins because at least 200 friends of the user checking in see the post. At times, such posts attract about 600 impressions as well.

A check-in acts like a user-generated recommendation to users’ friend lists. This is the easiest way to increase your word-of-mouth digitally. Let’s delve into how a check-in helps to attract more reviews:

  • More Visibility: Whenever your friend on Facebook checks-in a restaurant on Facebook, does it not pique an interest in you? Similarly, if a customer checks in your business on Facebook, it enhances your social proof. This gives you higher exposure and more visits from the customers to visit the place and leave their reviews.
  • Reminder of their Experience: When customers check in on Facebook, it makes them rethink their experience with your business. Facebook also encourages them to share the review of their checked-in location, nudging them effectively to provide feedback.
  • Engagement Opportunity: If a customer checks in on your business, they create an opportunity for you to engage with them, thanking them for their visit and asking them to leave a review. This might delight the customer and prompt them to leave an amazing review.

3. Get Reviews Through a ‘Leave Us a Review Email’

Send polite Facebook review request emails to your customers. Sending email requests can give a significant nudge to your customers to leave reviews. Here is a sample mail template you can try out:

Subject – Did you like your experience with us?

Hello (Name),

Thank you very much for trusting us to meet your needs. We hope you had a desirable experience with us.

We are a consumer-centric company that thrives on customer reviews. We would truly appreciate it if

you could leave us feedback about your fantastic or less-than-expected experience. We are waiting to hear about it.

How was it?

Click here to leave us a review.

(Your Company Name)

The good part about email is that it is fast and does not require much effort . All you will need is an email broadcasting tool and a few templates to request customers to leave reviews. However, when sending a mail requesting reviews, keep in mind these two things:

  • Ensure you have the updated email addresses of the consumers. Use email verification tools to verify whether the email addresses you have are valid.
  • Have compelling email templates that generate desired actions from the consumers.

If you do not receive feedback in one go, don’t hesitate to send a follow-up email. Follow-up email will act as a gentle reminder and nudge the recipient to leave a review. However, remember not to be too pushy, or you may get an undesirable review.

4. Add a ‘Review Us’ Button and Facebook Review Badges

Adding a CTA such as ‘Leave Us a Review” or ”Review Us” button or a custom badge on your website can go a long way in getting feedback from customers.

Both the button and the badge can lead users directly to the Facebook review page. The button makes it seamless for consumers to go to the review page and leave feedback, while the badge displays actual feedback from others, which can influence more new reviews.

The badge integrates reviews onto your website and application, and the buttons are a quick way to get more reviews and enhance the trust in the brand . This creates a win-win for boosting engagement and the brand’s online reputation.

5. Ask for Reviews Through Social Media Posts

Create Facebook posts to fetch more star ratings. Design an engaging post that motivates satisfied customers to leave positive reviews.

The image below represents how you can utilize social media to ask for reviews. In this example, an attractive image has been coupled with a caption encouraging customers to share their feedback. This is a perfect example of a visual combined with a clear CTA to engage consumers and collect valuable reviews.

Ask For Reviews Through Social Media Post

Here are some easy guidelines for you that will be helpful in designing the post –

  • Keep it crisp and clear. Keep in mind what you are asking and make it easy for the customer to understand.
  • Provide a direct link to the review section for easy access.
  • Thank them in advance for choosing you and for their Facebook review.
  • Include eye-catching visuals or graphics in your post to draw attention.
  • Choose the right time to post the request. Posting at a time when the audience is more active can lead to a higher response.
  • If you receive the reviews, take time to respond and show appreciation to the customer. This will show the value you have for the input and encourage people to give more reviews and future business opportunities.

You do not need to restrain yourself just to Facebook. Go ahead and share similar posts on other social media platforms as well.

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6. Set Notification On for New Reviews

You can enable notifications for new reviews on your business profile. This is crucial as it will help you to respond to each and every feedback and share the good ones on your feed.

How to enable notifications for new Facebook reviews?

Step 1: Go to your Facebook page and click settings on the left column.

Step 2: Click on notifications.

Step 3: Find the New page review button and click on Turn On.

Step 4: Congratulations! You have activated the notifications. You will now be notified whenever someone leaves a star rating on your profile.

Notifications alert businesses as soon as Facebook users add a review to your business profile. When you respond to these feedbacks promptly, you show customers that their opinions are valuable to your company and encourages them to continue sharing their thoughts about your brand.

7. Deal with the Negative Reviews

While you seek more positive reviews, people who are dissatisfied with a business are more likely to leave a bad review. Negative reviews can harm your business. In fact, about 94% of consumers reported turning their backs on businesses that received a negative review.

So, what should you do if you receive a negative feedback on your Facebook business profile? Here are 6 points that can help you defuse the situation –

  • The first rule of dealing with negative feedbacks is to respond promptly. Politely apologize to the consumers for the poor experience.
  • Keep the response brief and precise by addressing the customer’s specific experience to reflect you understand their concern.
  • Follow a non-confrontational approach and use polite sentences, and acknowledge the review. Express regret for the poor experience.
  • Thank the customer for taking the time and effort in giving their time to leave feedback.
  • Offer the customer an opportunity to discuss the matter further privately over call, chat, or email and work towards a solution.
  • Provide updates to the customers about how you are dealing with or have dealt with the problem.

This image clearly shows how to handle a negative review. In this example, a dissatisfied customer leaves a negative review on the business’s Facebook profile, and the business responds promptly. They explain the rationale behind the unrecoverable cost in the case of trip cancellation, offer a solution, and express their gratitude. It’s a great example of turning a negative experience into a positive interaction.

Respond to Negative Reviews on Facebook Review Profile

Also do not worry if you get bad reviews. Negative reviews are a small opportunity to bridge gaps in your customer service and thus improve and manage your brand’s reputation. Helping aggrieved customers with their issues ensures that you better your reputation and engage other customers.

8. Ask for Reviews One-on-One

You can ask for reviews online in any number of ways, but if you have a brick-and-mortar store, the best way is to ask for a review verbally. Simply asking for reviews verbally can also be an answer to how to get reviews on Facebook business page.

You can ask for a verbal review. Use polite phrases such as:

  • If you enjoyed your visit today, we’d really appreciate it if you could share your thoughts on Facebook!
  • Thanks for stopping by! We’d be grateful if you could leave us a review on Facebook to share your experience.
  • We’d love to hear about your experience! Would you mind leaving us a review on Facebook?
  • You can also add reminders about the store, such as a review URL, hanging string tags, QR codes, and more.

In-person reviews allow local businesses to establish a personal connection with their customers. This personal touch can make customers feel more valued and inclined to leave a review.

Many customers still respond to direct requests from someone they have interacted with, such as sales representatives or maybe owners themselves. This trust can also lead to higher review conversion rates.

While seeking in-person reviews, you can guide the customers on how to give Facebook reviews. Also, you can guide them on what type of feedback they can give you. However, remember not to be too pushy, or the reviews will become inorganic.

Asking for a review immediately after offering a mind-blowing experience will increase the likelihood of receiving a positive review.

9. Promote Positive Reviews on Social Media

There is no marketing that is better than positive word-of-mouth from existing users. The reviews of satisfied customers inspire new customers to try your product and leave feedback, too.

Reviews received on your Facebook business page are authentic user-generated content. Thus, you must promote them very actively across all your social channels.

You can also leverage social media to your advantage by sharing customer reviews, just like SocialPilot. As you see in the image below, SocialPilot shares customer feedback regarding its scheduling tool, engaging its audience while also enhancing its credibility.

Promote Positive Reviews on Social Media

But how do you share such feedback on your social media? Here are some best practices for creating engaging social media posts that share positive user experiences:

  • Keep it concise: The average attention span of social media users has dropped to approximately 8.25 seconds. Therefore, design a concise and appealing post.
  • Use Hashtags: Hashtags are a way to make your post discoverable. Use hashtags that align well with your content and target audience.
  • Use Storytelling: A sure way to connect with the audience is to use storytelling techniques . This technique will help establish an emotional connection with the audience.

Social media is very useful when looking for a solution for getting reviews on a Facebook page. By leveraging other platforms such as X (earlier Twitter), Instagram, LinkedIn, and others, you can cross-promote your Facebook profile and reach a larger audience.

Also, you can share a post on all platforms with a direct link to your Facebook page, and ask interested people to be a part of your community and share their feedback there as well.

10. Answering Consumers’ Questions and Comments

Make sure to engage with your customers across all social media accounts.

Just like you respond to all the negative and positive feedback, it is important to get back to all the comments and questions left by the consumers and followers of your accounts.

When you reply to all the comments and questions, the consumers get the impression that the page is busy, yet the responses are prompt. This motivates them to ask their own questions and give their own feedback for your brand.

Answering questions removes obstacles regarding the product or the service in the mind of the consumer . A satisfactory response can convince the customer to shop with you.

So if you engage well with your followers and customers on Facebook and they also get a great buying experience, they are likely to leave behind a great review.

Are you Ready to Get More Reviews on Facebook Page?

As a business, your major focus is on satisfying customers. A customer-centered mindset necessitates listening to your customers. Facebook reviews give your customers the opportunity to speak their minds about your brand and thus help you understand how they feel.

We hope that the points mentioned in this short guide have helped you to move in a direction that is helpful in adding more feedback to your review section on your Facebook profile.

Remember –

  • Give value to each piece of feedback – good or bad. All feedback gives an opportunity to enhance customer relationships.
  • Engage with reviews and comments regularly. Thank the customers and address their concerns promptly.
  • Appreciate consumers for their opinions to build trust and loyalty.
  • Use social listening techniques to listen to your customer’s perceptions and adapt your approach accordingly.

Now you understand how to get reviews on Facebook. Go ahead and earn more 5-star ratings today!

Frequently Asked Questions

How do I encourage customers to leave reviews on Facebook?

Approach the customers either one-on-one or via email, chat, phone call, or SMS and politely seek reviews. Respond to all comments and reviews, whether positive or negative, as soon as possible. This will give new consumers the perception that you value consumer feedback and are ready to listen to them.

How can I make it easier for customers to leave reviews on my Facebook business profile?

There are many steps that you can take to make it easy for customers to leave a review on your Facebook business profile:

  • Include a call to action in your Facebook post and comments.
  • Add a Facebook Review badge on the website.
  • Send review links to customers in email and text messages.
  • Include review QR codes in bills, marketing materials, and business cards.

How do I respond to negative reviews on my Facebook Business Profile?

It is important to respond to negative feedback received on your Facebook business page. They are an opportunity to correct your mistakes. Follow the below steps to deal with negative reviews on Facebook -

  • Keep the response brief and precise by addressing the customer's specific poor experience.
  • Use polite sentences and acknowledge the review. Express regret for the poor experience.
  • Offer the customer an opportunity to discuss the matter over call, chat, or email.

About the Author

Picture of Abhas Mathur

Abhas Mathur

Abhas is a seasoned content wizard with expertise in developing researched content that resonates with the target audiences. With a rich digital marketing and social media background, Abhas is adept at devising content strategies that drive organic brand growth.

You can find Abhas on LinkedIn here.

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best review for facebook page examples

How to Get the Best Facebook Page Reviews with Examples

As a business owner, you’ve likely seen it: negative reviews tanking a business’ profit and customer relationships. Luckily, having multiple positive reviews sing the praise of a business can garner more customers and better customer loyalty. Not only that, but positive reviews also affect the online reputation a business has, especially if they are regularly responded to. 

Reviews act as testimonials from customers and can attract new customers while also lending credibility to a business. Nothing says customer-centric than a business that takes the time to respond to reviews! But how do you get the best Facebook page reviews, and what constitutes a good review?

Before we give you some ways to get better Facebook reviews, let’s take a look at some real-world success stories.

Generate 5-star Facebook reviews for your business automatically

Real-world success stories.

While 5-star reviews can be nice, a review with detailed comments can be even better to draw in new customers. If you want an example, take these two Facebook Page reviews from a local plumber and auto repair shop:

best review for facebook page example 1

Both of these reviews not only showcase the staff members of each business but also shine a light on the specific work that was done for them. This encourages other customers to reach out if they want similar services and also builds trust in the businesses and their employees.

Effective Facebook Page Review Examples

To be termed an effective review, certain criteria must be met. Let’s look at a few examples to see these criteria in action:

Details, Details, Details!

“[Business Name] is a great place to buy instruments from! Their selection of all kinds of instruments is extensive, and their showroom allows you to see and even try out the different models they have in stock. The staff was very friendly and professional and made my find really easy. I was looking for an electric piano with at least a 4-octave range and plug-ins for headphones so my kids could play without distractions, and I found the perfect model that checked all the boxes. The next time I need an instrument, I’ll be back!”

Reviews that contain lots of details, such as the services provided and the benefits they received from the business, help highlight what potential customers can also receive from the business in question. It also lends a more genuine feel to the review, making it that much more special.

Hearing that this reviewer had a goal in mind that was met lets other potential customers know that if they too have a specific model they want to buy, they can find knowledgeable staff to help them—and can even try it out in the showroom before making their purchase.

Who Helped You?

“The restaurant was amazing, and it was made all the more so by our waitress Bonnie. She took great care of us and checked in often, and even though we came at rush time she was very attentive to our needs and apologized for taking so long to get back to us (it wasn’t that long!). If she’s working I definitely recommend trying out [Restaurant Name], she’ll make it worth the trip!”

Reviews that feature the name of the employee who provided such stellar service not only help potential customers know who to ask for but also let businesses know who is doing well at their job. This can lead to stronger customer loyalty as well as act as a pick-me-up for the employee!

The Service You Want

“I know next to nothing about buying beds, and [Business Name] helped me find exactly what I needed. Paul was very informative and patient, and let us try out lots of mattresses based on our feedback. He even took our price range into the equation and found us the perfect mattress for the both of us. Thanks for your help Paul!”

Effective reviews highlight the customer service aspect of any business with flair. Work that goes “above and beyond” or against the norm (such as trying to upsell) lends a human element to the business that can be endearing to potential and current customers. Everyone just wants great customer service , so reviews that shine a spotlight on that aspect of past service are highly effective in drawing in a larger customer base.

We See You!

“I got my hair cut and colored by Tracy the other day and she did such a great job! She took what I wanted and seemed to read my mind perfectly and gave me exactly what I wanted, and she was great to chat with throughout the process. She was worth having to get off work a little early to come see, 10/10! – Jamie Hi Jamie, we’re so glad Tracy could give you the haircut of your dreams! She’s thinking about opening up evening hours on weekdays, so we’ll make sure she knows to contact you when she does so you don’t have to take off any more work to come see her again!”

Nothing says effective customer service and a customer-centric mentality more than reviews that have replies from the business. Even if the reviews are negative, they can be responded to professionally and with concern, turning a negative into a positive. Positive reviews that are acknowledged also show customers that a business really cares about receiving feedback of all sorts, which encourages them to leave their own reviews.

Here are some further tips on responding to reviews:

  • How to Respond to a Negative Review on Facebook
  • Responding to Bad Reviews: The Dos and Don’ts
  • Tips for Responding to Positive Reviews With Examples

Encouraging Meaningful Customer Feedback

Want raving reviews for your business? Don’t just sit there hoping for the best—take charge! Try the following tips:

  • Deliver Amazing Service: Happy customers are your best advertisers. The better your service is, the more positive feedback you’ll receive. Even if you get negative feedback, take it as a learning moment—and make certain you respond! Let your customer service extend to your reviews, and customers will appreciate you going the extra mile.
  • Make the Process Easy: Customers are more encouraged to sing your praises when it isn’t hard for them to do so. Streamline the review process by sending direct links or QR codes.
  • Have Good Timing: Ask for reviews when the positive vibes are fresh. Post-purchase or after a successful service, strike while the iron is hot!
  • Incentivize Feedback: Offer discounts, exclusive access, or loyalty points, and be careful not to be pushy in the offering. If customers get something beyond just being acknowledged for leaving a review, such as a discount, they’re much more likely to come back to your business for more.
  • Be Honest: Honesty is the best policy, so don’t beg for 5 stars. Instead, ask for genuine feedback. Engage with your customers by showing appreciation for their time and opinions. Respond to reviews, positive or negative. It’s not just about the good stuff—it’s about building trust and credibility.
  • Utilize Social Media: Encourage reviews on platforms your customers frequent, such as Facebook or Instagram. Create a buzz, and watch those stars align. Make your business a review-worthy sensation! Tip: How to Request a Review on Facebook .

There’s no better way to build customer loyalty and credibility for your business than by having positive Facebook reviews. Responding to them can take you one step further, and asking for reviews by offering incentives and making the process easy to complete can get you that many more.

Improve Facebook Page Reviews with Broadly

If you want to make it that much easier to keep a strong online presence and reputation, consider partnering with our team at Broadly. Our review management software lets you see all of your reviews in one place, making it much easier to respond to them all. Generate a strong online presence by letting your customers see that you value their feedback, and get an enhanced online reputation by staying on top of responses with ease.

Ready to give it a go? Reach out to us for a free demo today!

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3 Steps To Creating A Facebook Review Link

To get reviews on Facebook , you need to make sure your customers know where to write a review by sending them a review link.

It’s easy enough to get your Facebook review link. Just open your Facebook Business page in a desktop browser, click on the “Reviews” tab, and copy the URL.

The problem with this, however, is that this review link won’t prompt customers to log in. This means an extra action some customers will have to complete, which can, believe it or not, discourage them.

The key is to make the review process as quick and easy as possible for your customers. This, in turn, will increase the likelihood of them posting a review.

You can do this by creating a Facebook review link with a login prompt . It’s not as hard as it sounds, as we break it down in just three steps.

Why It’s Important To Get Reviews For Your Business

Facebook reviews (Facebook Recommendations) have more benefits than most business owners realize.

And knowing these benefits is important as it will help you understand how Facebook reviews work and, as a result, how you can use them to your advantage.

Facebook reviews are social proof . And with more first-hand endorsements of your products and services, more customers will trust your business.

As it turns out, 88% of customers trust online reviews as much as personal recommendations.

So it’s about building a reputation (through positive reviews and a high star rating) that customers can trust. This will increase your search visibility as well as increase the chance Facebook recommends your business in users’ Feeds.

What’s also worth knowing is that Facebook reviews can appear in search engine results. And if your reviews are positive, this will draw more traffic to your Facebook page.

How To Create A Facebook Review Link: 3 Steps

To get more reviews on Facebook, it’s vital to make writing reviews as easy as possible for customers. In other words: reducing the steps it takes for customers to write a review.

This is why creating your own Facebook review link (with a login prompt) is better than simply using the URL of your Facebook Business review page, as the latter will require some customers to log in first.

There are three steps to creating a Facebook review link:

  • Create a Facebook login URL
  • Modify the URL to redirect customers after login
  • Add your business name to the URL

It sounds technical, but it’s not. You’ll see as we explain each step below.

Step 1: Create A Facebook Login URL

Customers can’t post a Facebook review for your business without logging in to Facebook first. 

Most Facebook users will know how to log in if needed, but, again, we’re trying to make it as easy as possible by assisting customers through the process.

All this step requires is adding “/login” to the end of the Facebook homepage URL, so that it looks like this: https://www.facebook.com/login/.

Step 2: Modify The URL To Redirect Customers After Login

After the customer logs in, you want to make sure that the customer is taken to your Facebook Business page – not to the Facebook News Feed.

This ensures the customer won’t have to search for your business or enter your Facebook URL a second time. 

To do this, add “?next=” to the end of the Facebook login URL made in step 1, so that it looks like this: https://www.facebook.com/login/?next=.

Step 3: Add Your Business Name To The URL

The final step is to add “https%3A%2F%2Fwww.facebook.com%2Fyourbusiness%2Freviews%2F” to the URL made in step 2.

However, you’ll need to replace “yourbusiness” with your business name as it reads in the URL of your Facebook page.

Once you have made the change and added it to the URL made in step 2, the final URL—your Facebook review link—should look like this (except with your business name): https://www.facebook.com/login/?next=https://www.facebook.com/yourbusiness/reviews/.

How To Request A Review On Facebook 

3 Steps to Creating a Facebook Review Link (1)

Creating your Facebook review link is only half the work, unfortunately. You’ll need to send the review link to customers, needless to say, but you’ll also need to use best practices for your review request to be effective.

This involves two things:

  • Sending your Facebook review requests using the appropriate channels
  • Including a message that encourages the customer to click the link to write a review

The key to creating an effective review request message is to be direct yet friendly while expressing why their feedback is valued.

You can send your review requests using email, SMS, and Facebook messages, but, in general, email is more recommended. Customer emails are easier to collect than phone numbers, and emails are less personal than Facebook messages.

How To Enable Facebook Reviews

It’s no good to send Facebook review request links to your customers if your reviews aren’t turned on. While Facebook reviews are enabled by default, it’s worth checking to make sure!

Thankfully, enabling Facebook reviews takes just five simple steps:

  • Log in to your Facebook Business page
  • Click on “Settings” (located at the top right-hand corner)
  • Click on “Templates and Tabs” (located in the left-hand sidebar)
  • Scroll down to “Show Reviews” (in the “Reviews” section) and click the toggle “On”  
  • Click “Save” to confirm the change

Remember: Facebook reviews are enabled by default. So if you find that your Facebook reviews are enabled (the toggle will be green/“On”), make sure not to change the setting.

How To Increase Engagement On Facebook

Your customer reviews are the most important factor determining your business’s reputation on Facebook. 

How you interact with customers on Facebook is also important, however, with the potential to increase page traffic and encourage sales.

There are countless ways to engage and interact with your Facebook audience. But to help you out, we’ve listed three key strategies below.

Share User-Generated Content

User-generated content that promotes your business is essentially free marketing. And like customer reviews, it’s more social proof that you can leverage to build your reputation and increase audience engagement on Facebook. 

This includes any kind of Facebook content a customer has posted that endorses your products or services. You’ll get notified when it happens, as a Facebook user will tag your business, check-in to your location, or include a hashtag of your business name.

It’s a great way to showcase more positive feedback on your Facebook Business page that followers and new page visitors will see. 

Reply To Facebook Reviews

Did you know that 56% of consumers say that the way businesses respond to reviews matters ? This makes it important to respond to Facebook reviews as it can influence customers to trust and use your business.

Most businesses do not respond to reviews. This provides a chance for your business to stand out, however, so it’s worth responding to as many of your Facebook reviews as you can – even the positive reviews.

There are best practices for responding to reviews, and these include responding punctually, professionally, and transparently.

Your responses should always be appreciative, as this will demonstrate that your business cares for its customers and values their feedback – good or bad.

Share Google Reviews On Facebook

Sharing Google reviews on Facebook is more social proof you can use to back up what your positive Facebook reviews are saying.

The good thing about this is that it’s easy to do and provides more engaging content for your Facebook page that users can interact with.

Using Google’s free Marketing Kit , sharing your positive Google reviews on Facebook is as simple as it gets. You can even customize the review as it will appear in your post (such as themes and fonts), which will make the content more visually appealing.

All you need to share Google reviews using Google’s Marketing Kit is a verified Google Business Profile. Google Business Marketing Kit also gives you the ability to create other marketing materials, so it’s a free tool that’s well worth using.

How To Get More Reviews (On All Review Sites)

It isn’t difficult to create a Facebook review link, but there is an easier and more effective way to get reviews for your business – not just on Facebook, but on Google, Yelp , and more.

Having a review link is only half the work, as mentioned. You need to write a persuasive review request to get your customers to click the review link, which you’ll also have to send to all new customers your business deals with.

The easier and more effective method is to automate the process . And it’s the reason why thousands of businesses use ReputationStacker – a tool that will automatically send review requests to your customers using a proven approach to get more reviews.

Ultimately, it’s not necessary to create review links or even put time and effort into a long-term review marketing strategy – not when ReputationStacker will handle all of it for you. 

Ian Kirby Image

ABOUT THE AUTHOR

Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.

About Ian Kirby • Ian's Articles

How To Get Google Reviews

The average ReputationStacker user triples their review count in the first 3 months .

How to Write a Review

Max Ramirez

Opinions: as half of the old saying goes, everyone’s got ‘em. Whether it’s on Twitter, on Yelp, or in Facebook posts from your great-aunt’s best friend, we’re constantly subjected to other people’s opinions—so if you want to share your take with a wider audience, it’s worthwhile to think about how to make it stand out. And if you zoom in on an opinion, build it out, and give it structure, you’ve got yourself a review.

You can review basically anything if you find the right outlet for it, but the best way to present your thoughts depends on what you’re writing about and who your audience is. But with most types of reviews, there’s a simple structure you can stick to in order to help you get started:

Before you write, make sure you know the general message you want to convey. A simple thesis will help keep your review from straying off-topic. This could be as straightforward as “I really liked this meal!” or as complex as “These shoes took a while to wear in.” Think to yourself: If I were telling a friend about this, what would I want their main takeaway to be?

2 Likes and dislikes

In the most glowing review, you may not include any dislikes. If the review is critical, try to find at least one positive to include, just to provide a break in between your incredible zings.

3 Your recommendation

A star rating may be the first thing most people see, but when folks skim your review, they’ll probably check the bottom for an idea of whether or not you’d recommend the meal, album, hike, or movie to others. You could also include a short explanation, like “I knocked it down one star because my utensils were dirty,” or “I’d recommend this play, but only if you’re as big of a musical theater buff as I am.”

If you need more direction, Grammarly has a few great places to start.

Writing a book review ? Grammarly has tips and tricks for how to keep your review informative, enlightening, and kind.

Remember that you’re reviewing a book that another human poured their heart and soul into to write. Express your honest opinion, but don’t be nasty about it. Imagine if it were your book being reviewed, how would you want a reader to express their critique?

If you’re writing a movie review , Grammarly can help keep you from getting too stressed about how to rate the film you just watched:

Rather than grasp for an arbitrary value, state plainly what a movie called to mind, or how it didn’t quite land with you, and explain why.

Writing a review of your new favorite restaurant ? You may need to paint a bigger picture of your experience than for the review of the tub of cheese puffs you ordered on Amazon.

Avoid vague words and phrases like “The service was bad” or “The pie was great.” Instead, provide specific details like, “The server was friendly but inexperienced and botched our drink order” or “The lemon meringue pie had a wonderfully flaky crust, a tart and tangy filling, and dreamy melt-in-your-mouth meringue.”

No matter what kind of review you’re writing, here are a few more quick tips:

  • Judge the product, restaurant, escape room, or dog park for what it is. If you’re reviewing a McDonald’s, don’t complain about how you weren’t waited on hand and foot. Write your review based on reasonable expectations.
  • Assume the best. You’re often assessing someone’s execution of their vision or product of their hard work, especially when it comes to art or food. You’re also more than likely writing this review on the internet, where the creator could probably find and see it in just a few clicks. We’re all human—assume the people who made this thing weren’t out to get you.
  • Check your writing. Reviews reflect back on you, and readers might not take your opinion seriously if your spelling is all over the place or you use the word “ambiance” three times in one sentence. Grammarly can help you make sure your review is as effective as possible.

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How to give a Facebook Review / Recommendation

Facebook Reviews/Recommendations are a great way to show your support to a fantastic cause, or to help a local company, or simply to say thanks for a great experience. 

If you are not sure how to give a Facebook review/recommendation, this short article with show you how. 

Step 1: Find the company or charity or organisation you want to review/recommend.

Step 2 & 3: select reviews and then select yes (or no).

How to give a Facebook Review - steps 1 to 3

Step 4: Write your review. 

Be effusive. Be friendly. Be helpful to anyone who looks at the review.

Writing a Facebook Review

Step 5. Share your review with Friends (not essential but nice to do)

Share a Facebook Review

How do Facebook Reviews help organisations?

1. Research shows that people are heavily influenced by reviews.

2. Recent reviews are often prominent on the organisations Facebook home.

3. They sometimes appear in Google search results.

4. They often appear in Bing search results. 

5. Reviews can help organisations get higher ranking in search engines.

6. By sharing your reviews with your circle you are helping to promote them.

Giving a bad Facebook review

If you really want to make your feelings known about a bad experience you have had, or a company that has treated you unfairly, you could give a bad review.

These are powerful ways to get your complaints/opinions seen and they may make an organisation react faster and take you more seriously. However, you must be honest and keep to the facts or you could be sued for damages.

But first I would recommend contacting the organisation and tell them that you are going to give them a negative review and why. This will allow them to rectify or explain their side of the story before it all goes public. 

If you are not happy with their response then go ahead; but If you are going to give an organisation a bad review be honest but kind and try to be helpful - i.e. how they could improve. Give exact details of when and where and what went wrong.

Taking this approach will make you look like the reasonable party, avoid litigation, and hopefully elicit a useful response. No one wins a slagging match - everyone just looks bad.

For training courses on using Facebook for business, including how to get reviews and deal with any negative reviews click here 

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How to Get Facebook Reviews for Your Business Page (15 Easy Ways)

how to give a facebook review

Wondering how to get Facebook reviews with ease?

Since it’s the largest social network in the world, Facebook business reviews can be a great way for your brand to get ahead of the competition.

But getting customers to leave reviews on your Facebook page can be tough.

In this article, we’ll show you how to get customer reviews on your Facebook business page and easily transform people into customers.

Here’s a table of content to help you navigate this article quickly. Click any section to jump right to it.

  • Enable Reviews for Your Facebook Page
  • Promote Your Page on Other Social Media Platforms
  • Embed Facebook Reviews on Your Website
  • Add a Facebook Review Widget
  • Send Email Invitations to Recent Customers
  • Write a Facebook Post Asking for Reviews
  • Ask for Reviews via Facebook Messenger
  • Send SMS Messages Asking for Feedback
  • Enable Notifications for New Reviews
  • Respond to Negative Reviews
  • Answer Comments and Questions From Fans
  • Promote Stand-Out Reviews on Facebook
  • Encourage Facebook Check-Ins
  • Ask for Reviews in Person
  • Offer Discounts and Rewards

Before we get started with our list, let’s see how adding Facebook reviews can help your business.

What Are the Benefits of Getting Facebook Page Reviews?

According to our detailed research on social media statistics , Facebook has more than 3 billion monthly active users. It’s definitely one of the best social media platforms to promote your brand’s products or services online.

By getting Facebook reviews and testimonials for your brand, you’re leveraging social proof in your marketing strategy to improve your online presence.

Here are other benefits of Facebook reviews for small businesses and big brands alike:

  • Make your brand’s online reputation more credible to potential customers
  • Increase the organic reach of your posts by boosting Facebook page engagement
  • Gain the trust of your Facebook page fans and potential customers
  • Promote positive customer reviews directly on your page
  • Get to the top position in the Facebook professional services finder
  • Positive reviews act as social proof , which convinces more people to buy from you
  • Boost your site’s SEO when you embed relevant and keyword-rich reviews feeds

Follow the Guidelines for Getting Facebook Business Page Reviews

Before gathering Facebook reviews on your Facebook page, it’s important to check out Facebook’s guidelines and community standards for business recommendations .

According to these recommendations, Facebook reviews should:

  • Focus on the product or service offered by the business
  • Be based on the user’s personal experience
  • Not be from anyone who manages the page for that business

If your reviews don’t meet these guidelines, you can request them to be removed.

With that, let’s take a look at the easiest way to get Facebook reviews and boost your sales.

Easiest Way to Get More Facebook Reviews for Your Brand

For a simple way to get tons of Facebook reviews, you can embed review feeds on your site using a WordPress plugin.

And the best reviews feed plugin you can use to show customer reviews on your site is the Reviews Feed Pro plugin.

reviews feed  pro plugin homepage

Business owners like you use this plugin to create, customize, and embed review feeds on your website in just a few simple clicks — no coding needed.

On top of showing Facebook reviews, you can show feeds with reviews from highly trusted platforms and review sites, like Tripadvisor , Yelp, Google Reviews , Trustpilot and more.

With the plugin’s visual customizer, you can quickly and easily customize the templates and design of your Facebook review feeds using the customization options on the left-hand side.

live feed editor reviews feed pro

Plus, Reviews Feed Pro automatically copies the design of your WordPress site. So, your review feeds will perfectly match your branding and look beautiful right away.

The best part?

Reviews Feed Pro comes with a helpful support team who are always ready to lend their expertise and help you out.

Ready to get more Facebook reviews with ease? Grab your copy of Reviews Feed Pro here .

To learn more, you can look at this guide on how to embed Facebook reviews on your WordPress website .

How to Get Facebook Reviews (15 Proven Ways)

Now, let’s go ahead and look at our tried-and-tested methods that you can use to get more Facebook reviews for your brand.

1. Enable Reviews for Your Facebook Page

The first thing to do is make sure you’re allowing visitors to see and leave Facebook reviews.

To do that, first, start managing your Facebook business page and click on the Settings option on the left.

open page settings

Doing that will allow you to change the settings of your Facebook page.

Next, click on Privacy to change your page’s privacy settings.

how to give a facebook review

On the left, click on the Page and tagging option to continue.

Finally, look for the option labeled Allow others to view and leave reviews on your Page? and toggle it on.

allow reviews facebook

You can now start collecting customer reviews with star rating and Facebook recommendations from your customers, which will be displayed on your Facebook account’s Reviews tab.

Then, you can also add a short call-to-action in your posts to encourage customers to review your business.

2. Promote Your Page on Other Social Media Platforms

If you’re not telling fans on other social media platforms that they can leave reviews on Facebook, they might never find out.

That’s why it’s crucial that you cross-promote your Facebook business page on the different social channels you own, including Twitter, Instagram, and YouTube .

It doesn’t have to be anything fancy. You can simply promote your page or group on other social platforms and ask people to join you.

follow us on facebook for more

That way, interested people can follow your brand on Facebook, where they can leave reviews and customer testimonials .

Want to kickstart your social media following on all these platforms?

You can embed social media feeds on your website so visitors can interact with your posts and follow you for more.

3. Embed Facebook Reviews on Your Website

By embedding Facebook reviews on your homepage, you can encourage website visitors to leave more reviews of your brand.

After all, you’re showing people that you check your reviews and listen to what they have to say.

It’s easy to embed a feed of Facebook reviews on your website. All you have to do is use Smash Balloon’s Reviews Feed Pro plugin.

facebook reviews feed example

With a few clicks, you can seamlessly connect your page and display beautiful Facebook feeds styled to match your site design.

To help you do this yourself, we’ve put together this guide on how to add a Facebook reviews feed to your WordPress website .

4. Add a Facebook Review Widget

Another way to convince people to leave reviews is to embed a Facebook review widget.

That means anyone browsing your feed only needs a click to visit your Facebook business page and leave a review.

For instance, you can easily add your Facebook reviews feed to your sidebar or footer areas using the Reviews Feed Pro plugin.

Then, you just need to edit the Facebook feed header to something that will encourage your site visitors to review your business, like this:

how to get facebook reviews using review widgets on wordpress

Using Reviews Feed Pro, you can even embed review widgets to show reviews from other major platforms like Tripadvisor, Yelp, and Google Reviews.

The best part is that you can do this for your own website — even if you’re a WordPress newbie. Check out how to add a social media review widget to your website for more information.

5. Send Email Invitations to Recent Customers

Did you know that email marketing can return $36 for every $1 you spend?

Email marketing can be a fantastic way to promote your brand, convert visitors, and get reviews.

encourage facebook reviews with email marketing

You can directly send an email to your new customers and ask them to drop you a review on Facebook. To sweeten the deal, you can try offering discounts, coupons, free trials, and more.

If you want to get started with email marketing, here are some great ways to grow your email list .

6. Write a Facebook Post Asking for Reviews

Sometimes, satisfied customers on your Facebook page might have just forgotten to leave a review.

To fix this, you can create a new post on Facebook and remind your customers to leave a review.

You can also add an engaging image to the Facebook post so you’ll have an easier time grabbing people’s attention.

review request for facebook

As a bonus, you can also use Facebook Feed Pro to embed photos and remind website visitors to leave reviews.

7. Set Up a Chatbot on Facebook Messenger

Chatbots are getting more attention as technology improves. And as they continue to make inroads in the customer service and marketing industry, they’re proving pretty valuable.

The fact is, messages sent by chatbots tend to have higher open rates, and with customers getting used to them, they’re tools worth utilizing.

Asking for a review using a Facebook Messenger chatbot can help you reach lots of new people easily. And that means more reviews for your business.

If you think a chatbot can be helpful, check out our full list of the best Facebook marketing tools .

8. Send SMS Messages Asking for Feedback

Did you know the majority of all searches for local businesses nowadays happen on mobile devices?

The truth is, much of the online world is navigated by mobile now, so collecting reviews in this way makes it super convenient for your customers.

You can use the power of mobile to get more Facebook reviews by asking customers to leave a review via SMS.

If customers have opted in to receive updates via text message, send them a short message containing a link to leave feedback on your Facebook page.

Text message review request

Just make sure you keep your messages short and to-the-point, so people are more likely to read through them.

On top of Facebook pages, you can use SMS messages to grow your Instagram account , Facebook group, Twitter page, and more.

9. Enable Notifications for New Reviews

If you aren’t notified when people leave new reviews, you can’t respond to them or share them with others.

The easiest way to solve this is to enable notifications for new reviews. That way, Facebook will let you know whenever someone leaves a new review.

To enable notifications for new Facebook reviews, follow these steps:

  • Go to your Facebook page
  • Click Settings on the left column
  • Click Notifications
  • Next to New Page review, click Turn On

facebook notifications enable for reviews

Once that option is activated, you’ll be notified whenever someone leaves feedback on your Facebook business page.

And if you get negative Facebook reviews , you can now respond to them immediately.

10. Respond To Negative Reviews

While bad reviews can harm your brand, there are ways you can turn them into positive reviews.

Here are the steps you can take when faced with a negative Facebook review:

  • Respond to the review as fast as you can
  • Start by politely apologizing for the problem
  • Offer them ways to reach out to your support team
  • Remind them to change the review score if you helped solve the issue

example of facebook review response

By helping a customer with a problem like this, you can improve your brand’s reputation and encourage others to leave their feedback as well.

We’ve got a full article on how to handle negative Facebook reviews here that you can check out.

11. Answer Comments and Questions From Fans

Following on from responding to negative feedback, you should also reply to comments on your Facebook business page and questions from potential customers.

If people see your page is busy with activities and conversations about your product, they’re more likely to ask their own questions.

interact with fans to get more reviews

Plus, answering questions removes obstacles that prevent people from shopping with you.

Even better, if customers have a great experience with the buying process, they’re much more likely to leave a review describing that positive experience.

You can also embed Facebook posts on your website to show these interactions to your visitors.

12. Promote Stand-Out Reviews on Facebook

Actively highlighting the feedback you receive on Facebook is another way to draw attention to your reviews tab.

You can make it a regular feature to promote the best reviews on your page to celebrate your customers and add a call to action for others to leave their own feedback.

promote postive review example

Why not run a Facebook Live stream where you read out your recommendations, making it an event your fans can rally around and engage with?

Pro-tip : Are your reviews presented as videos? You can also use Custom Facebook Feed Pro to embed Facebook videos on your website .

13. Encourage Facebook Check-Ins

The likes of Foursquare made virtual check-ins to business locations a viral trend.

Facebook took that functionality and added it to business pages where customers can check-in, notifying friends of their location.

facebook checkins example

Facebook’s check-in functionality also has a nifty feature to help you collect reviews. After someone checks in, they receive a message from Facebook afterward, asking them to review the business.

For a lot of business pages on Facebook, it’s another excellent way to get more reviews for your Facebook page.

On top of getting new reviews, you can also get tons of Facebook likes for your page this way.

14. Remember to Ask for Reviews in Person

Most of the tips in this article focus on getting Facebook reviews online.

But if you have a physical business, you have a great chance to remind them to leave a review on your Facebook page.

You can do that verbally or with reminders around your store. For instance, you can add the review URL on your receipts, hang up signs in your store, and so on.

We’ve got a list of the best visual content creation tools to help you design beautiful signs with ease.

15. Offer Discounts and Rewards

You can also give out discounts or rewards to people in exchange for Facebook reviews.

Here are a few examples to help you get started:

  • Offer a discount coupon
  • Enter people into an online giveaway
  • Give out free product samples
  • Offer a free trial of new products

how to give a facebook review

Give these offers a try, and you can see which works best for your business. In some cases, it might be best to run your incentives for a limited time.

In some states, offering incentives for reviews is forbidden or requires disclosure, so make sure to check your local laws.

If you want to run a giveaway for people who leave reviews, check out our list of the best WordPress giveaway plugins .

There you have it!

In this article, you’ve learned how to get Facebook reviews for your business page. Give these a try, and you can improve the trust of your customers, increase sales, and grow your business.

For a simple way to get lots of Facebook reviews, you can embed a reviews feed on your website. As a result, you can easily grab people’s attention and remind them to leave a review.

Ready to embed Facebook review feeds? Get your copy of Reviews Feed Pro here .

If you’re interested in increasing your Facebook page engagement, check out our tutorial on how to display a Facebook Events calendar on your website .

author avatar

Hi! Just wanted to ask – what do you call the picture on No. 5 (Send Email Invitations to Recent Customers). How do I make one? Is there an app or a website? I can’t seem to find how to make one online. Thank you!

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Hi Joanna, thanks so much for your question.

That picture is a screenshot from an email newsletter. You can recreate it by adding individual call to action buttons in the body of the email, or, depending on which email provider you use, they may have social media buttons you can embed.

Hope this helps! 🙂

' src=

Hi i log in to facebook but is saying account disabled so how am i going to do it

' src=

Hi Victoria,

Thank you for contacting us! I’m sorry for the long delay in our response; your comment went out of our radar. This looks like a problem with the Facebook account itself; you could try using a different Facebook account. If you have any other questions, feel free to contact us using the support form here https://smashballoon.com/support/

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How to Ask for a Review: The Ultimate Guide to Building Trust Online

Nothing is more important these days than online reviews when building trust with customers. Whether you’re selling Chinese food or cleaning windows, people want to know they can trust your business, and online reviews are one of the first and most influential places they’ll look.

Unfortunately, not everyone leaves a review of your business, and it can be frustrating when you go above and beyond only to see your business with only one or two middling reviews on Google. 

That’s why businesses must learn how to ask for a review effectively. You don’t want to seem intrusive or demanding. Instead, the key is to be strategic, personalized, and considerate in your approach. In this guide, we’ll walk you through the best practices for requesting reviews, provide templates for different channels, and help you create the golden reputation you need online to grow your business.

Why Reviews Matter for Your Business

Online reviews matter a lot for your business, but you might not know why. Here are a few reasons why investing time and effort into getting more reviews is worth it for any business.

Impact on Customer Decision-Making

One of the most significant ways reviews influence your business is by shaping how potential customers perceive your brand. 

A study by Power Reviews found that 99.9% of consumers read reviews and that 98% use reviews to help them make buying decisions. 

This importance placed on reviews makes customer feedback one of the most powerful tools in your marketing arsenal. Positive reviews help to reinforce trust and confidence, often making the difference between a new customer choosing your business over a competitor.

Influence on Search Rankings and Online Visibility

Reviews are not just helpful for customer decision-making; they also play a pivotal role in local SEO. Google’s algorithm prioritizes businesses with fresh, authentic reviews , making them more likely to appear in the coveted “ local pack ” results.

Moreover, reviews with targeted keywords can help enhance your brand’s relevance in searches. For instance, if a customer mentions how much they love your band t-shirts, then more people in your area searching for “band t-shirts” will see your site. Customers then feel encouraged to leave detailed feedback — an even more critical step in your marketing strategy.

Building Trust and Credibility

Customers are more likely to engage with businesses they can trust , and online reviews provide the social proof needed to establish that trust. 

Reviews help potential customers gauge the experiences of others and decide if your business is worth their consideration. Beyond the star ratings, it’s often the stories within reviews that people look for. It’s not just 5/5 ratings (too many perfect reviews might make people doubt whether they’re real) but the feedback customers seek. 

Did they enjoy the experience? Were they treated well? Would they buy it again? 

These anecdotes build emotional resonance and personal connection, which can be a deciding factor for prospective customers.

Templates to Help You Craft the Perfect Review Request

When it comes to asking for reviews, your method and tone can significantly impact whether your efforts earn you a new review. A well-crafted review request should be easy to understand, personalized to the customer’s experience, and offered through the right channel at the right time. 

Below, we’ve created templates for different scenarios to help you ask for reviews effectively:

Email Review Request Templates

Email remains one of the most effective ways to ask for reviews, with its wide reach and ability to include rich formatting, links, and personalization. An email review request allows you to target specific customer segments based on their recent interactions with your business.

Email Template #1: Post-Purchase Request

Subject: We Value Your Feedback

Dear [Customer Name],

Thank you for your recent purchase of [Product/Service]. We hope you’re enjoying it! We want to make sure your experience is as good as it can be, and your feedback is incredibly valuable to us. Could you take a moment to share your thoughts by leaving a review? It only takes a few minutes and helps other customers make informed decisions.

[Link to Review Page]

Best regards,  

[Your Name]  

[Your Position]  

[Company Name]

Email Template #2: Personalized Follow-Up  

If your customer has yet to respond to the first review request, sending a polite follow-up can increase your chances of receiving feedback. Here’s an example of how to nudge them gently:

Subject: A Quick Reminder – Your Feedback Means the World to Us!

Hi [Customer Name],

We hope everything is going well with your [Product/Service]. Just wanted to remind you how much we value your opinion. We’d love to hear your thoughts in a quick review if you have a minute. 

Thank you for your time!

Kind regards,  

SMS and Messaging Review Request Templates

SMS boasts incredibly high open rates , making it an ideal channel for quick, direct review requests. However, it’s crucial to keep SMS messages concise and include direct links to the review page.

SMS Template #1: Simple and Direct SMS Review Request

“Hi [Customer Name], thanks for your recent visit to [Business Name]! If you have a moment, we’d appreciate a quick review. Your feedback helps us make our services even better. [Link]”

SMS Template #2: Post-Service SMS Request

“Hi [Customer Name], we hope you loved your [Service/Product]! Could you leave us a review? It’ll only take a minute, and we read every comment. [Link]”

In-Store Review Request Templates

For brick-and-mortar businesses, in-person interactions provide an opportunity to ask for reviews right after the customer has had a positive experience. Using QR codes or tablets/kiosks makes it easy for customers to leave reviews before they leave your store.

In-Store Template #1: In-Store QR Code Review Request

Place signage near checkout areas:  

“Enjoyed your visit? Scan here to leave us a review on Google!”

Template #2: Kiosk Review Request**

At the point of sale or in a waiting area, place a tablet with a screen saying:  

“Let us know how we did! Share your experience with us — tap to begin.”

Social Media Review Request Templates

Social media platforms like Facebook and Instagram are powerful tools for building customer relationships. A well-timed post or direct message can remind customers to leave a review, especially if they have interacted positively with your content.

Social Media Template #1: Social Media Post

“Had a great experience with us? We’d love to hear from you! Leave us a review on Google to let others know how we’re doing. [Link]”

Social Media Template #2: Direct Message Request

“Hi [Customer Name], thanks for following us! If you’ve enjoyed your time with [Business Name], could you take a moment to share your thoughts? Your feedback helps us serve you better. [Link]”

8 Best Practices to Follow When Asking for Reviews

Successfully encouraging more reviews is about more than just sending a request and hoping it works. For the best possible chances of success, you must think about how, when, and where you ask for feedback. 

If you’re not sure how to do that, read on to learn the eight best practices you’ll need to follow to give yourself the best shot at getting more positive reviews from your happy customers. 

1. Know When to Ask

When you ask for a review is as important as how you ask. Reach out too early, and the customer won’t have time to form an opinion. However, wait too long, and your customers may forget key details or lose interest altogether.

That’s why optimizing your review request timing is so important. Here are some tips to help you perfect your timing and get more reviews.

  • Match the Timing to the Product/Service : If your product or service involves immediate use or satisfaction (like a restaurant meal or haircut), it’s best to ask right after the interaction when the positive experience is fresh in their mind. For more complex products such as software, electronics, or professional services, wait until the customer has had ample time to explore and benefit from it — often around 7-14 days after purchase.
  • Monitor Customer Engagement : Use customer behavior as a cue for timing. For instance, if a customer has interacted with your follow-up emails or logged in to your platform multiple times within a few days, that could indicate they’ve engaged with your product enough to leave meaningful feedback. On the other hand, if a customer hasn’t used the product much yet, hold off a bit longer.
  • Experiment With Timing : The perfect timing for a review request will differ from industry to industry and area to area. The best bet is to test different timings and find something that works for you. For instance, if you use email review requests, try sending them immediately after the sale, one day after, or three days after. See which timing results in more reviews.  

2. Choose the Right Channel

Every customer is different, and the communication channel that works for one might not be effective for another. It’s important to offer multiple ways to leave a review so customers can choose the one that’s most convenient for them.

Some popular channels worth investing in include: 

  • Email : One of the most effective ways to request reviews due to its wide reach and ability to include personalized content.
  • SMS : Perfect for quick, direct requests. The high open rate of text messages ensures that most customers will see your request.
  • In-Person : If your business operates face-to-face, asking for reviews during checkout or right after service can be your best option for getting more reviews.
  • Social Media : Engaging with customers on platforms like Facebook or Instagram can be an excellent way to encourage them to share their experiences.

3. Make it Easy for Customers

The easier you make the review process, the more likely customers will follow through. For this reason, you want to remove as much friction as possible regarding your review process. 

Try out some of these tips to get you started: 

  • Direct Links : Include direct links to your review pages (e.g., Google, Yelp) in your emails, SMS, or website. This eliminates the need for customers to search for your business themselves.
  • QR Codes : For in-store or in-person requests, using QR codes that customers can scan with their phones can lead them straight to the review page.
  • Review Widgets : Add review widgets to your website or thank-you page so that customers can leave reviews without leaving your site.

4. Personalize Your Approach

Personalization makes customers feel valued and more likely to respond. A generic “please leave a review” might go unnoticed, but a request that references the customer’s specific interaction with your business stands out.

Use these simple methods to make your messages feel more personal: 

  • Use Their Name : Addressing the customer by name in your emails or messages immediately grabs their attention.
  • Mention Their Purchase : Reference the product or service they received to make the request feel relevant and personalized.
  • Tailor the Request Based on the Customer’s Journey : For example, you might use a different tone when asking a first-time buyer versus a long-term customer.

5. Avoid Ethical Issues

While offering incentives for reviews can be tempting, be cautious about how you approach this. Many platforms, including Google and Yelp, forbid businesses from offering rewards for positive reviews. Even when allowed, reviews should reflect the customer’s genuine positive or negative experience.

Here are some tips to follow when trying to incentivize your customers to leave a review: 

  • Ethical Rewards : If you offer incentives, ensure they comply with the platform’s rules and don’t skew the customer’s review. 
  • Be Transparent: When offering an incentive, ensure the reward is given for the customer’s time and effort, not for a specific type of review. Mention that all feedback is welcome, whether it’s positive or negative.  
  • Offer Non-Monetary Incentives: Instead of discounts or gift cards, consider offering non-monetary incentives like early access to products or a chance to improve a product they already love. These alternatives can motivate customers to leave reviews without crossing ethical boundaries.

6. Follow-Up on Review Requests

It’s easy for customers to forget to leave a review, especially if they’re busy or the request gets lost in their inbox. A gentle follow-up reminder can significantly improve your chances of getting a review. (Just don’t get too pushy about it)

Help your follow-ups hit the mark by following these best practices:

  • Time It Right : Wait a few days to a week after the initial request to send a follow-up. Make sure it’s polite and non-pushy.
  • Keep It Short : Keep the follow-up message brief and to the point, emphasizing how much their feedback means to you and how easy it is to leave a review.
  • Tailor Your Follow-Ups Based on Customer Interaction : Not all customers engage with your business in the same way, so tailor your follow-ups based on the customer’s behavior or interaction. If a customer recently clicked on a follow-up email but didn’t leave a review, a more personalized reminder acknowledging their recent activity can make a difference. 

7. Automate the Review Request Process

With so many different interactions happening with your customers, automating the review request process can help you stay consistent without manual follow-ups. Tools like Chatmeter can automate the request process so you can build trust online without having to do all the hard work yourself.

Here are some benefits of investing in automation for review requests: 

  • Consistency : Automating review requests ensures every customer gets the same level of follow-up.
  • Scalability : As your business grows, automated systems make it easy to handle larger volumes of requests without additional effort.
  • Testing : With automated tools, it makes it easier to A/B test messaging or timing so you find the best possible way to get more reviews from your customers.  

8. Respond to Positive and Negative Reviews

Finally, remember that reviews are a two-way street. Responding to positive and negative reviews shows you value customer feedback and will communicate with anyone. Not only can this give people a nudge towards leaving a review itself, but it also helps cement in the minds of your customers the kind of business you are running. 

Follow these tips to get more out of your responses to customer reviews:

  • Thank Positive Reviewers : A simple thank-you message can go a long way in reinforcing customer loyalty. Learn more in our guide to responding to positive reviews . 
  • Address Negative Reviews : For negative reviews, be professional and aim to resolve the issue. This helps mend the customer relationship and shows prospective customers that you’re committed to excellent service. See our guide to responding to negative reviews for more tips.

Build Your Reputation Online with Chatmeter

Asking for reviews is only one part of managing your business’s reputation. To truly thrive in the digital world, you must actively monitor, analyze, and respond to reviews in real time. 

Chatmeter makes it easy for businesses to stay on top of customer reviews on online directories like Google, Yelp, Facebook, and TripAdvisor. Reputation management tools like Chatmeter help you centralize your reviews so you can monitor, analyze, and respond from a single platform. This lets you stay on top of your online presence without jumping from platform to platform.

With Chatmeter’s advanced features, you can also:

  • Monitor customer sentiment using AI-driven analysis to better understand how customers feel about your business.
  • Automate review requests and follow-ups , ensuring that you consistently collect feedback without manually sending requests.
  • Respond to reviews in real time , using a combination of templates, AI, or manual input to help foster positive relationships with your customers.

Chatmeter doesn’t just help with reviews—it offers deeper insights into your brand’s reputation with comprehensive reports and analytics. Based on actual customer input, you’ll be able to identify patterns in customer feedback, address recurring issues, and improve your business’s operations.

If you want to learn how Chatmeter can help your business excel online, sign up for a demo today . Or, take a look at our interactive demo below to see how Chatmeter can help your business stay ahead of the competition.

Take a tour of Chatmeter

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  1. How to Leave a Review or Recommendation on Facebook

    How to write a review on Facebook. 1. Go to the Facebook page of the business you want to review. 2. Click the Reviews tab. If you don't see the Reviews tab at the top, click More. Abigail ...

  2. How to Leave a Review on Facebook: A Step-by-Step Guide

    Leaving a review on Facebook is pretty simple and quick. First, you need to find the page of the business or service you want to review. Once you're on the page, look for the reviews section. Click on "Write a Review," rate the business, and write your thoughts. After you're done, just hit "Post," and your review will be live.

  3. How to Rate a Facebook Page (with Pictures)

    Tap the search button. It appears in the lower-right corner of the screen. If you are using an Android, it appears as a magnifying glass icon. You may need to first scroll right and tap Pages. It's in the row of categories at the top of the page. 5. Tap on the result that appears in the list below. 6. Tap Reviews.

  4. How to Write a Review on Facebook in 2024, 9 Easy Ways

    5. How to write a review on Facebook from start to finish (using a desktop computer) 5.1. Step one: Search for the brand you'd like to review. 5.2. Step two: Click "Reviews". 5.3. Step three: Answer "yes" to the recommendation prompt. 5.4.

  5. How to Leave a Review on Facebook

    These are the steps to leaving a rating for a seller: Log in to your Facebook account. Click the Marketplace tab. Next to the search icon at the top of the screen, click the person icon. Click "Buying" and find your chat with the seller. Click "Rate Seller".

  6. How to create and use a Facebook Review Link

    Step 1: Copy the HTML code of the review link and paste it into a text editor such as Microsoft Word or Notepad. Step 2: Select the text where you want to embed the link, click on Ctrl/Command + K and copy the HTML code. Once the link is embedded, customers will be able to access it directly by clicking on the text.

  7. Mastering Facebook Reviews: The Complete 2024 Guide

    Facebook reviews, or recommendations, are a vital part of a business's online reputation. After all, they provide the best type of social proof you can get, increase the visibility of your business, and help you convert visitors into dedicated customers.. Moreover, the impact customer reviews have on your business cannot be underestimated.

  8. How to Leave Reviews on Facebook: An Expert Guide for Small Businesses

    Click on an ad or post leading to your Page. Visit your official website and click the Facebook icon. Once on your Page, they can scroll down to the Reviews section. 2. Leave a Rating & Written Review. They simply: Rate your business from one to five stars. Click to give a recommendation. Write their review summary, feedback, experiences.

  9. Recommend a business on Facebook

    iPhone App Help. iPad App Help. Recommend a business. Go to the Page of the business you want to recommend by clicking its name in your Feed or searching for it. Click Reviews. Click Yesto recommend the Page or Noto not recommend it. Write a Recommendation. You can also select any of the tags below (example: friendly staff, slow service) to ...

  10. How To Write a Facebook Review

    Find your review and click on the three dots in the top right corner. From there, you'll see an option to 'Edit Recommendation'. This is your chance to adjust your rating or elaborate on your experience further. Remember, your edited review will replace the original and will be date-stamped with the latest update.

  11. How to Leave a Review on Facebook: The Ultimate Guide

    Leaving feedback on a Facebook business page is straightforward. Just follow these steps: 1. Navigate to the Business Page. Search for the name of the business on Facebook. Confirm you select their actual business page, not personal profile, from results. 2. Click Reviews Tab.

  12. How to Leave A Review on Facebook (Things You Need to Know)

    First, select the Facebook page where you want to leave your opinion. Simply just choose the "Reviews" section. (In case you don't find the Reviews option, check it from the "More" option). Besides writing reviews, you can recommend this page too. For that, choose "Yes", under the line "Do you recommend". Now, write your ...

  13. How to Leave Facebook Reviews With The New Facebook Recommendations

    To recommend a business on Facebook, you will need to open the business's Facebook Page that you want to recommend. Please note that previously, there was an option to 'Write a review' and select the review score from 1-5. Now you do not actually leave a review for the business, but you are recommending it.

  14. How to Review a Business on Facebook

    The first step is to navigate to the business page you want to review. You can do this by searching in the Facebook search. I'm going to search for ReminderMedia. Step two is to scroll down until you see Reviews, or you can click Reviews on the left-hand side if you're navigating on a desktop. Facebook is then going to ask you if you ...

  15. Facebook Reviews: The Ultimate Guide for Businesses

    10 Effective Strategies to Get More Facebook Reviews on Your Facebook Business Page. Now that you understand the importance of online reviews and the guidelines for managing them on Facebook, let's dive into ten practical strategies to get more Facebook reviews on your business page. Turn On Reviews For Your Facebook Page. First thing first.

  16. Facebook Reviews: Your Ultimate 2021 Guide (All Qs Answered)

    Facebook Reviews: Your Ultimate 2021 Guide (All Qs Answered) Get a demo. Discover how to set up and start getting Facebook reviews for your business (everything you need to know).

  17. 10 Ways To Get More Facebook Reviews For Your Business

    Engagement Opportunity: If a customer checks in on your business, they create an opportunity for you to engage with them, thanking them for their visit and asking them to leave a review. This might delight the customer and prompt them to leave an amazing review. 3. Get Reviews Through a 'Leave Us a Review Email'.

  18. How to Get the Best Facebook Page Reviews with Examples

    Before we give you some ways to get better Facebook reviews, let's take a look at some real-world success stories. Generate 5-star Facebook reviews for your business automatically. ... Effective Facebook Page Review Examples. To be termed an effective review, certain criteria must be met. Let's look at a few examples to see these criteria ...

  19. 3 Steps To Creating A Facebook Review Link

    Click on "Settings" (located at the top right-hand corner) Click on "Templates and Tabs" (located in the left-hand sidebar) Scroll down to "Show Reviews" (in the "Reviews" section) and click the toggle "On". Click "Save" to confirm the change. Remember: Facebook reviews are enabled by default.

  20. How To Write a Review

    1 A thesis. Before you write, make sure you know the general message you want to convey. A simple thesis will help keep your review from straying off-topic. This could be as straightforward as "I really liked this meal!" or as complex as "These shoes took a while to wear in." Think to yourself: If I were telling a friend about this ...

  21. How To Write A Facebook Review

    Visit the Facebook Page that you wish to write a review for. 2. Click On The Stars. You will see a star rating under the Cover Image on the left hand side of the Page Timeline. Click on the stars to be taken through to the Review Page. 3. Select the "Write A Review" Button. Select the "Write A Review" button on the right hand side of ...

  22. How to Leave a Facebook Review

    Go to the Care Dimensions Facebook Page and look for the Reviews section (https://www.facebook.com/CareDimensions/reviews). You may need to click the More bu...

  23. How to write a Facebook review / recommendation

    If you are not sure how to give a Facebook review/recommendation, this short article with show you how. Step 1: Find the company or charity or organisation you want to review/recommend. Step 2 & 3: Select Reviews and then select Yes (or No) Step 4: Write your review. Be effusive. Be friendly. Be helpful to anyone who looks at the review. Step 5.

  24. How to Get Facebook Reviews for Your Business Page (15 Easy Ways)

    1. Enable Reviews for Your Facebook Page. The first thing to do is make sure you're allowing visitors to see and leave Facebook reviews. To do that, first, start managing your Facebook business page and click on the Settings option on the left. Doing that will allow you to change the settings of your Facebook page.

  25. How to Ask for a Review: The Ultimate Guide to Building Trust Online

    If you're not sure how to do that, read on to learn the eight best practices you'll need to follow to give yourself the best shot at getting more positive reviews from your happy customers. 1. Know When to Ask. When you ask for a review is as important as how you ask. Reach out too early, and the customer won't have time to form an opinion.

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