personal concierge business plan

Personal Concierge Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » B2C Sector

Are you about starting a concierge service? If YES, here is a complete sample personal concierge business plan template & feasibility report you can use for FREE.

The Concierge service is a business indeed to start. This is one business that makes you versatile. What is more, you are sure to make loads of profit when you delve into this type of trade. In the united states of America, there are a good number of people who have delved into this industry and the truth remains that they are doing really well in it.

A Sample Personal Concierge Service Business Plan Template

1. industry overview.

The Business Concierge Services industry is known for providing on-demand services for clients that ranges from business executives to employees and individuals.

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Players in this industry offer a wide variety of services such as running errands, conducting grocery and personal shopping, making travel and restaurant reservations, and home management services et al. The services may be provided in-person or remotely via telecommunications.

For instance, in hotels or resorts, a concierge company assists guests by performing various tasks such as making restaurant reservations, booking hotels, arranging for spa services, recommending nightlife hot spots, booking transportation (like taxi, limousines, airplanes, boats, etc.), coordinating porter service (luggage assistance request), procuring of tickets to special events, and assisting with various travel arrangements and tours of local attractions.

Concierge also assists with sending and receiving parcels. In hospitals, concierge service services are becoming increasingly available. A hospital concierge provides services similar to those of a hotel concierge, but serves patients and employees as well.

This helps hospital staff members who work long shifts, and helps to provide work-life balance. There are loads of independent personal concierge services companies that provide errand services and information services for their clients / members.

They are known to provide services such as informational requests, setting dinner reservations, making telephone calls, researching travel arrangements and other related services.

Usually, concierge services companies will bill on an hourly rate and depending on the type of task, service charges can fluctuate drastically. Other companies bill a flat monthly fee based on the number of requests a member or client as the case may be is allowed to place each month.

For instance, in the united kingdom, since the year 2000 and as of 2010, concierge services has become a key marketing and loyalty tool in the banking sector and offered as a benefit on luxury credit cards and entertainment. This type of service offering is also known as lifestyle management.

The Business Concierge Services industry is indeed a growing industry and pretty much active in the United States and other developed countries. Statistics has it that in the United States of America alone, there are about 790registered companies in this industry, employing about 2,828 and the industry rakes in a whooping sum of $271 million annually.

The industry is projected to continue to grow at a 2.6 percent rate. It is important to state that there is no company with a dominant market share in the industry. There are loads of players in this industry simply because the entry barriers for the Business Concierge Services industry are low.

As a matter of fact, the required startup costs for new organization can be as low as the cost of acquiring a computer / laptop and internet device and the can successfully swing into full – time operations without the need of employees, significant capital expenses or even an office facility.

Over and above, The Business Concierge Services industry is very open to any aspiring entrepreneur who has the required skills to start his or her own concierge services business and of course make good money from the industry. As a matter of fact, it was projected that over the next five years, new technology will continue to emerge that will make it easier for more players to come into the industry hence increasing the competition in the industry.

2. Executive Summary

Peak Performer™ Concierge Services, LLC is a registered and standard business concierge services company that will be based in Baltimore – Maryland, United States of America, but operate all over the United States. We have been able to secure a standard and well – positioned office facility in a busy business district in Baltimore, the largest city in Maryland where we intend coordinating all our concierge activities from.

We are a business concierge service company that is set to compete in the highly competitive Business Concierge Services industry not only in the United States market, but also in the global market.

Peak Performer™ Concierge Services, LLC will be involved in business concierge services such as arranging travel, tours and hotel reservation, arranging for spa services, shopping (conducting grocery and personal shopping), providing courier functions, providing small event and party planning, providing home management services, arranging dining and entertainment and fulfilling other tasks associated with a business trip (booking transportation like taxi, limousines, airplanes, boats, etc., recommending nightlife hot spots, and coordinating porter service (luggage assistance request) et al).

Our business goal is to become one of the leading business concierge services company in the United States and we will make sure that every outsource jobs that we handle for our clients favorable compete with the best in the industry.

Our workers are going to be selected from a pool of talented and highly creative professionals with various skills as it relates to the services we offer in and around Baltimore and also from any part of the United States of America.

We will make sure that we take all our workers through the required trainings that will position them to meet the expectation of the company and to compete favorably with leading business concierge services companies in the United States and throughout the globe.

At Peak Performer™ Concierge Services, LLC, our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, freelance workers and for our clients.

Peak Performer™ Concierge Services, LLC is founded by Larry Clinton and his friend and business partner for many years Ken Bradford. They have a combine qualification and experience that will position them to perform excellently well in the Business Concierge Services Industry.

Both of them are proud members of International Concierge and Lifestyle Management Association (ICLMA) and the National Concierge Association.

3. Our Products and Services

We are poised to give our clients the very best in services and that is why we shall leave no room for laxity as we work hard to bring the very best to our customers. Peak Performer™ Concierge Services, LLC is established with the aim of maximizing profits in The Business Concierge Services industry.

We want to compete favorably with the leading business concierge services companies in the United States which is why we have but in place a competent quality assurance team that will ensure that all our services meet and even surpass our customers’ expectations.

We will work hard to ensure that Peak Performer™ Concierge Services, LLC is not just accepted in Baltimore – Maryland, but also throughout the United States of America. Our service offerings are listed below;

• Arranging travel, tours and hotel reservation
• Arranging for spa services
• Shopping (conducting grocery and personal shopping)
• Providing courier functions
• Providing small event and party planning
• Providing home management services
• Arranging dining and entertainment
• Fulfilling other tasks associated with a business trip (booking transportation like taxi, limousines, airplanes, boats, etc), recommending nightlife hot spots, and coordinating porter service (luggage assistance request) et al)

4. Our Mission and Vision Statement

• Our vision is to establish a standard business concierge services company whose services and brand will not only be accepted in Baltimore – Maryland, but also throughout the United States of America.
• Our mission is to provide professional and highly creative business concierge services that will assist businesses, individuals and busy corporate executives in achieving their business and personal goals and also to achieve work – life balance.
• We want to build a business concierge services company that can favorably compete with other leading brands in the industry.

Our Business Structure

Peak Performer™ Concierge Services, LLC, is a business concierge services company that will be launched in Baltimore, but hope to grow big and secure outsourced jobs from big corporations and top corporate executives from all over the United States of America.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands (freelancers and back office staff) within our area of operations.

At Peak Performer™ Concierge Services, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Operation Manager
• Human Resources and Admin Manager
• Sales and Marketing Executive
• Business Concierge Service Providers

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Operation Manager:

• Serve as project manager of the organization; works directly with employees on the field
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviews professional publications; establishes personal networks; benchmarks state-of-the-art practices; participates in professional societies.
• Makes certain that production and development department perform efficiently, coordinate employee efforts, and facilitate communications between management and graphic designer
• Ensures that the organization work in line with international best practices.

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Design job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Peak Performer™ Concierge Services, LLC
• Serves as internal auditor for Peak Performer™ Concierge Services, LLC.

Concierge Services Providers

• Arranges travel, tours and hotel reservation
• Arranges for spa services
• Shops (conducting grocery and personal shopping)
• Provides courier functions
• Provides small event and party planning
• Provides home management services
• Arranges dining and entertainment
• Fulfils other tasks associated with a business trip (booking transportation like taxi, limousines, airplanes, boats, etc), recommending night life hot spots, and coordinating porter service (luggage assistance request) et al)
• Welcome clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the chief executive office in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

We do not want to leave room for doubt in operating our business; that is why we have given our timer and resources to identifying our strengths and weaknesses.

Peak Performer™ Concierge Services, LLC engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured business concierge services business that can favorably compete in the highly competitive Business Concierge Services industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Peak Performer™ Concierge Services, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Peak Performer™ Concierge Services, LLC;

Our core strength lies in the power of our team; our field staff and back office workforce. We have a team of creative and highly proficient people with excellent qualifications and experience in various niche areas in the Business Concierge Services industry.

Aside from the synergy that exist in our carefully selected field staff and back office staff, our services will be guided by best practices in the industry.

As a new business concierge services company, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the fast growing and highly competitive Business Concierge Services industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the Concierge Services industry is massive considering the number of individuals (busy corporate executives) and corporate organizations whose businesses and lifestyle depends on the services of concierge service providers and those who would want to achieve work – life balance.

As a business concierge services company, we are ready to take advantage of any opportunity that is available in the industry.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a business concierge service company operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The fact that operators in the Business Concierge Services industry conduct their clients’ professional and personal affairs, from handling dry cleaning and shopping to making travel arrangements makes it an interesting service related business to venture into.

During the recession, low corporate profit and low per capita disposable income discouraged households and companies from hiring concierges, though loads of concierge service providers entered the industry during the recession because of its low barriers to entry.

As the economy bounces back the demand for concierge services is expected to return to the industry, with solid revenue and enterprise growth over the next couple of years.

The fact that the Business Concierge Services industry is a service-based industry makes it easier to set – up. While products may include monthly or yearly subscriptions, mobile apps and online memberships, players in the industry thrive on the scope and niche of services they offer. Concierge services vary widely depending on the size of the concierge company, their location and price.

As a matter of fact, it was projected that over the next five years, new technology will continue to emerge that will make it easier for more players to come into the Business Concierge Services industry hence increasing the competition in the industry.

8. Our Target Market

No one breaks one without first streamlining their target market. Before starting our business concierge services company, we are certain that there is a wide range of both corporate and individual clients who cannot successfully run their businesses or lifestyle without outsourcing some of their operations to a third party service provider.

As a matter of fact, without concierge service providers, it will be pretty difficult for some top executives to attain peak performance and work – life balance. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services.

We have conducted our market research and survey and we will ensure that the services we offer well accepted in the market place. Below is a list of the people and organizations that we will specifically market our products and services to;

• Busy top corporate executives
• Busy businessmen and businesswomen
• Tourists and frequent travelers
• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• Entrepreneurs and Start – Ups

Our Competitive Advantage

No doubt the competition in the Concierge Services industry is getting stiffer by the day, you have to be highly creative and come up with detailed services and concepts in order to survive in the industry. The Business Concierge Services industry is indeed a very prolific and at the same time a highly competitive industry. Clients will only hire your services if they know that they can get nothing but the best from you.

We are quite aware that to be highly competitive in the Business Concierge Services industry means that you are not only expected to be able to deliver consistent and highly creative jobs, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team and management; our workforce. We have a team of creative and highly proficient concierge service providers in various niche areas in the Business Concierge Services industry, a team with excellent qualifications and experience.

Aside from the synergy that exists in our carefully selected workforce, our fees and services will be guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups concierge service provider businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

We like small businesses that have grown need to identify all our sources of income. This is very vital because it is the needful thing to do especially when whilst starting out in trade. 

Peak Performer™ Concierge Services, LLC is established with the aim of maximizing profits in the Business Concierge Services industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.Peak Performer™ Concierge Services, LLC will generate income by offering the following services;

10. Sales Forecast

One thing is certain; there would always be corporate organization and individual (especially busy top corporate executives) who would need the services of business concierge services companies.

We are well positioned to take on the available market in the Business Concierge Services industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our business concierge services company to enviable heights.

We have been able to critically examine the business concierge market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups.

Below is the sales projection for Peak Performer™ Concierge Services, LLC, it is based on the location of our business and of course the wide range of our services and target market;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $200,000
• Third Fiscal Year-: $450,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and arrival of a competitor offering similar business concierge services like us. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is and there will always be a stiffer competition in the Business Concierge Services industry, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the Business Concierge Services industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Peak Performer™ Concierge Services, LLC.

Our goal is to grow Peak Performer™ Concierge Services, LLC to become one of the top 10 concierge service providers in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

Do It Peak Performer™ Concierge Services, LLC is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business concierge services company by sending introductory letters / emails alongside our brochure to corporate organizations, households, busy corporate executives and key stake holders.
• Promptness in bidding for business concierge related contracts from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

Publicity and Advertising Strategy

We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our business concierge services company.

Below are the platforms we intend to leverage on to promote and advertise Peak Performer™ Concierge Services, LLC;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around Baltimore – Maryland and other key cities in the United States of America.
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and busy corporate executives by calling them up (emailing them as well) and informing them of Peak Performer™ Concierge Services, LLC and the services we offer
• List our business concierge services company in local directories / yellow pages
• Advertise our business concierge services company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our official vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

Pricing our services is the right things to put in place from the very beginning. Usually, concierge services companies will bill on an hourly rate and depending on the type of task, service charges can fluctuate drastically. Other companies bill a flat monthly fee based on the number of requests a member or client as the case may be is allowed to place each month.

At Peak Performer™ Concierge Services, LLC we will adopt both the hourly billing rate and flat monthly fee. We will ensure that we keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

We are aware that there are some one off jobs or government contracts which are always lucrative; we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

At Peak Performer™ Concierge Services, LLC, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake and the nature if the business. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a business concierge services company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Peak Performer™ Concierge Services, LLC in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Renting / leasing a small office space that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• Amount required to purchase the needed software applications – $ 3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (250,000) U.S. dollars to successfully set – up a medium scale but standard business concierge services company in the United States of America.

Please note that you can successfully launch this type of business from any part of the world in your bedroom with just a functional laptop, internet facility and the required software applications. But if you choose to build a business with structure, a business that does not revolve around one man or woman, then you should follow the above structure.

Generating Funding / Startup Capital for Peak Performer™ Concierge Services, LLC

Peak Performer™ Concierge Services, LLC is a business that will be owned by Larry Clinton and his friend and business partner for many years Ken Bradford. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Peak Performer™ Concierge Services, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to consistently offer excellent services at a very competitive price than what is obtainable in the industry.

Peak Performer™ Concierge Services, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce (freelance workers and back office staff members inclusive) is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a small but standard office facility : Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In Progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

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How to Start a Personal Concierge Business From Home

Author: Holly Reisem Hanna

December 16, 2023 29 Comments

Do you want to launch a lucrative home-based business, but you’re unsure what type of business to start?

Then consider working as a personal concierge, sometimes called a personal assistant or household manager. Not only does this allow you to work from home on a flexible schedule, but it falls under the most basic human needs of not having enough time and having way too much to do. People are more than willing to pay good money (up to $125 per hour) for an extra set of hands so that they can get stuff done!

What is a Personal Concierge?

You’ve probably heard of hotel concierges, where they assist guests with booking reservations and tickets for shows, restaurant suggestions, and other guest needs to make their stay memorable.

As a personal concierge, you’ll help busy individuals with their overflow of personal tasks, errands, and to-dos, to help them free up their time.

Here is a list of personal concierge services you can offer to clients:  

• Book travel reservations
• Schedule appointments
• Make restaurant reservations
• Run errands
• Act as a personal shopper
• Party planning
• Grocery shopping and meal prep
• Take pets to the vet
• Pick up dry cleaning
• Pay bills and membership fees
• Home organization
• Internet research
• Mail packages
• Pick up kids from school or daycare
• Manage repairs and service setups like cable or internet
• House and pet sitting
• Watering plants
• Waiting in line for concert tickets, renewals, and registrations
• Packing and relocation services

Being a personal concierge does not require a degree, special training, or a large startup budget; however, you will need to provide exceptional service, have excellent communication skills, and you’ll need to be highly organized.

How Much Can You Make as a Personal Concierge?

Now that you know what kind of tasks a personal concierge does let’s talk about how much you can make. According to Entrepreneur.com, depending on where you live, what tasks you’re performing, and how many clients you have, you can earn anywhere from $25-$125 per hour . Some personal concierges work with just one client running their entire home life; this is usually called household management.

As a business owner, you’ll be responsible for paying quarterly self-employment taxes and keeping track of all your income and expenses. This article discusses your financial responsibilities as an independent contractor.

How Do You Start a Personal Concierge Business From Home?

1. write a business plan.

Many people think business plans are for people trying to secure funding for their business, but that’s not the case. A business plan is a simple document that will help guide you through all the various steps you’ll need to take as a business owner. It includes what services you’ll offer, what to charge, how to accept payments, how you’ll market your business, and how to take care of bookkeeping and financials.

Don’t worry; writing a business plan doesn’t have to be complicated. I have simple instructions and a free business plan template right here .

2. Business Structure

As a personal concierge, you’ll likely work by yourself, so choosing your business structure should be relatively easy (Sole Proprietor). But if you have a partner or want to have some extra legal protection, you’ll need to file for a Partnership, Limited Liability Company (LLC), or S Corporation. Each structure has its pros and cons; talking with an attorney or an accountant can help you determine which structure best suits your needs in terms of protection and tax liability.

3. Register Your Business

If you plan on using something other than your own name, you will need to apply for a DBA (Doing Business As). You will also need to research to ensure that someone else isn’t already using the name you want to use. You can do this by searching the US Patent and Trademark website; do not skip this step; you don’t want to infringe on someone else’s trademark. This is also a good time to look at available domain names for your website and social media profiles.

Depending on where you live, you may need to charge sales tax on your services. This article can help you determine if you need to charge sales tax and apply for a sale tax permit. When in doubt, talk to an accountant who knows your state’s sales tax laws.

You should also look into business liability insurance and getting bonded.

4. Financials

You will need to keep track of your business expenditures and sales by opening up a separate bank account for your business. You’ll need to have an EIN (employee identification number) to do this. Don’t worry; getting your EIN is easy, and it’s free if you do it yourself.

Along with having a separate business bank account, you’ll need to figure out how to accept payments and what type of bookkeeping software to use. PayPal is a third-party payment solution that is widely used and accepted, and it allows your customers to pay with a credit card.

You’ll also want to keep track of income and expenses, this can be done on a spreadsheet, but I’ve found that using a bookkeeping platform helps keep things more organized. Platforms like QuickBooks Online and Wave are affordable and easy to use.

5. Build Your Website

There are many affordable ways to create a website for your business. If you just need a site for people to view your service offerings, prices, testimonials, and a contact form, you can go with something simple like Podia . They offer a wide variety of affordable plans and different options if you decide to grow your business. Of course, there are many other  website platforms  you can use. With so many options to choose from, you’ll want to think about your long-term goals when deciding which one to use.

6. Communication

You will want to designate a separate email account for your business activities. Once you purchase your domain name and hosting, you’ll be able to get an email address that reflects your business name. Having a separate phone line for your business can be nice, but it’s also an added expense, and it may not be needed. Explore different options, like using your smartphone, Skype , Google Voice , Zoom , or Viber .

7. Marketing Your Personal Concierge Business

Now that you have your website ready, you will need to get traffic to your site. Start by setting up social networking profiles on Facebook, LinkedIn, and Instagram to promote your business. Place ads on Craigslist, start a weekly newsletter , print business cards, write blog articles, and ask family and friends for referrals.

You may also want to post flyers or promote your new business at your local chamber of commerce . Remember to take a little time every day to market (promote) your business.

8. Getting Your First Client

Now that you have all of the essentials in place, you’ll need to secure your first client to start making money. While there are numerous ways to go about this, look at these articles for more in-depth instruction.

• The Way to Find More Clients and Make More Money
• How to Get More Business Clients and Customers
• Getting (and Keeping) Your First Client

Of course, it should go without saying that you deliver amazing service on time or ahead of schedule. Word-of-mouth marketing will be one of your most powerful tools in getting new clients and repeat business from current ones.

One company that regularly advertises these types of roles is Excellence Services, LLC . They are a family-owned company that provides high-level services to affluent clients. Some of the positions they have on their site are location-dependent, and others are remote.

Testing The Waters Before Making The Leap

If you’d like to test out being a personal concierge or errand runner before you invest in starting a business, there are many on-demand apps where you can see if this sort of work is right for you. Apps like Rover (dog walking), Instacart (grocery shopping and/or delivery), TaskRabbit (cleaning, personal assistant, or handywoman), or DoorDash (food delivery).

With these apps, you’ll work as an independent contractor, and you’ll be responsible for your self-employment taxes. The upside of testing the waters this way is you don’t have to invest any money upfront or find your own clients.

If you end up enjoying the work, then consider starting your own personal concierge business where you can decide what sort of services to offer and what fees to charge.

Make Money Managing a Client’s Personal Life

While I provided some basic steps to getting your personal concierge business off the ground, I highly suggest investing in your personal development by reading books like:

• The Concierge Life : What You Need to Know to Build a Successful Business, Live Your Passion, and Change the World!
• The Concierge Manual : The Leading Resource for Building Your Concierge and/or Lifestyle Management Company

It’s also worth your time to connect with other personal concierges or assistants to share ideas and resources and to have a like-minded tribe of professionals to vent to, share wins with, and get advice. You can check out organizations like The Concierge Academy which offers training and coaching, or VA Networking which trains virtual assistants.

Good luck and keep me posted on your journey!

Originally published in March 2015. Content updated December 2023.

Free Business Plan Template

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About the Author

Holly Reisem Hanna

Holly Reisem Hanna is a former nurse who decided to start a blog to make money from home while caring for her daughter. Since its inception in 2009, The Work at Home Woman has helped millions of readers find legitimate work at home jobs and business ideas. Under Holly's guidance, The Work at Home Woman was named one of the best websites for your career by Forbes two years in a row. Holly graduated from the University of Texas and has been featured in Yahoo Finance, Woman’s World Magazine, CNN, and many others.

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Reader Interactions

29 comments.

August 2, 2019 at 5:54 am

Hi, it’s my first time hearing about this business… I am a mother of 5 and during the day I have about 6hours lying around.. With nothing to do during the day. I would really love to work as a concierga, because I love helping people and meeting new faces… The thought of me going out to service other people tickles my fancy.. I hope I can get that satisfaction..

August 6, 2019 at 9:45 am

Good luck and keep us posted on your journey!

July 22, 2019 at 9:39 am

I like this idea can you advise me how would pricing work for each client as in should it be different for a business than for a senior or new mom and what would the best start cost be for each task being done

July 22, 2019 at 11:17 am

While you can be a generalist, it’s easier and generally more lucrative to pick a niche. You can charge by the hour, by the task, or you can choose to bundle services and charge a monthly or weekly fee. I’d say the more skill a task takes, the more you would charge.

Here are a couple of helpful articles on pricing your services:

https://www.theworkathomewoman.com/pricing-freelance-services/

https://www.theworkathomewoman.com/stop-charging-by-the-hour/

Good luck and keep me posted!

July 15, 2019 at 9:23 am

Hello, thanks for the helpful article. Thanks to the Internet, you can create an effective home business. From my own experience, I can say that creating such a business is not easy. To create an effective home business you need to take into account many factors. I believe that the most important thing is to create a business plan, to allocate a place to work in the house (especially if you will create any gifts and handmade goods), choose a source of funding and decide how you will sell your goods. Also, as described in the article, it is important to register your own business, because without it you will not be able to do business. By completing these points, you can create a truly efficient home-based business that will give a good income.

February 6, 2018 at 1:45 pm

Hi, I love how informative your articles are! I’m considering starting a concierge business but I live in a rural area. How well do these type of businesses generally do in small towns? Thank you!

February 7, 2018 at 12:37 pm

That’s a great question!

It really depends on what type of services you’re offering. If the bulk of your services can be done online; I’d say that it doesn’t matter where you’re located. However, if you’re thinking about running physical errands and tasks — it may become a little more tricky.

I suggest writing down a list of all of your skills and then see how they can be transitioned into an online business.

January 17, 2018 at 8:06 pm

Hi there! I have a concierge business and looking for software to track not clients but the clients requests. I need a good tracking system for each client for the requests.. Thank you

January 19, 2018 at 2:42 pm

Have you checked out DoneDone — https://www.getdonedone.com ?

July 13, 2017 at 2:47 pm

Hi, this is such an awesome idea, I have been searching for something to start from home and was really considering going into a similar field but more marketing related, but with this I could do both! I studied Marketing and worked as a PA. So I hope this will work for me. I have one question and I really hope you can answer it! If I start my own personal concierge business, and let’s say I have 10 clients, that’s a lot for one person I think starting off, how would you manage between 2 – 10 clients and who do you mark as priority as well as if they all give you a to do list and there are things that clash? How would you manage this? Do you decline when you full or if a call comes in for a task and you already busy?

Hope to hear from you!

Regards, Carmen

July 15, 2017 at 11:48 am

Hi Carmen, Glad you enjoyed the tips! First, you’ll need to figure out how much time you have to dedicate to work. Once you have that figured out, you’ll need to onboard and vet clients. Each client’s needs will be different, so you may only have two or three clients based on their needs and how many hours you’re able to work. You definitely need to come up with a system to stay on track and keep organized. Using a project management system, like Trello can be helpful. As your business grows, you may want to hire additional staff to help you manage your clients, or you can have a waitlist for new clients, as you won’t want to take on more than you can handle. Communication will be key in all of this — letting clients know what skills and tasks you can handle, how much time you can dedicate, your turn around time, rates, etc. Good luck and keep us posted!

July 10, 2017 at 7:32 pm

Hi Holly! Really enjoyed reading your blog/article. I, too, am in the process of starting my own personal concierge business. And also don’t have a vehicle. However, where I live, I have access to major public transportation systems, i.e., bus, taxi, train. I believe running errands and p/u and d/o things for clients shouldn’t be too much of a hassle. Cheers!!

Best regards,

Michelle Martin

July 11, 2017 at 10:11 am

Glad you enjoyed the tips, Michelle! You can also use a service like Turo and rent a car once a week for errands as well. Good luck with your Personal Concierge Business and keep us posted!

July 9, 2017 at 8:59 pm

Hi, Holly. I have just decided to enter the concierge business. I am currently working on my business plan as well as getting other “ducks in order” for my launch. I would like to be a member of your online society. I am sure that I can learn a few things and contribute learned experiences over time.

July 10, 2017 at 7:07 am

How exciting, Jim!

You can sign up for our weekly newsletter here: https://www.theworkathomewoman.com/newsletter-signup/

We also share new updates every few hours on Facebook: https://www.facebook.com/TheWorkatHomeWoman

Good luck on your Personal Concierge journey!

June 12, 2017 at 1:46 am

Hi! Thank you for your interesting blog. Question: Under the business register segment. ….In doing a business name search can a person use a business name thats on the east coast but not in your state, city, etc? Thank you for any information. Kit

June 12, 2017 at 6:52 am

Hi Kathy, It will depend on many factors. I suggest a consult with an attorney since laws vary from state to state.

May 9, 2017 at 4:31 am

hi i just found out about this beautiful business opportunity and before i post my question i would like to thank you for putting all this together. its really helpful and amazing (made me more interested in starting my own business). so now my problem is i do not have a car and i would like to know if this is all possible if i do not have my own transport?

May 9, 2017 at 1:44 pm

Hi Lee, No, you don’t need a car to be a Personal Concierge. You just won’t be able to offer services like running errands or picking stuff up.

May 4, 2017 at 2:52 pm

Thanks for this awesome information. I just was laid off and trying to figure out how to manage my personal busy schedule with kids and make some money! I do have a question that I may have missed in here. Do you have any tips or links of a fee structure? Something to show a typical fee for running errands or grocery shopping or taking the dogs out at lunch. Any help you might have would be great. Thanks again!

May 4, 2017 at 4:19 pm

Hi Christi, If you want to be a generalist that makes phone calls and runs errands, take a look at sites like TaskRabbit and Fancy Hands to see what they charge per task/hour. I have some articles on pricing, but, they’re more for freelance writers. Good luck and keep me posted!

October 17, 2016 at 3:32 pm

Thanks for putting this together for us. This would be perfect for anyone who loves to be out and about running errands. The first person I thought of was my daughter. :)

Passing this along. Hope all is well!

October 18, 2016 at 10:33 am

Hey Cori, Glad you enjoyed the post! The on-demand economy has made it so easy for people to make money running errands!

March 21, 2016 at 7:18 pm

I’m about to start my own business but how much to charge for my services I provide

March 22, 2016 at 8:13 am

Here are some helpful articles on what to charge and getting clients:

https://www.theworkathomewoman.com/charging-time-worth/

https://www.theworkathomewoman.com/raise-your-rates/

https://www.theworkathomewoman.com/paid-freelancer/

https://www.theworkathomewoman.com/first-client/

https://www.theworkathomewoman.com/promising-leads/

January 13, 2016 at 5:12 pm

A quick update from me! I run The Concierge Society – Your Personal Concierge Community – create a concierge business you thrive in which is full of resources for people who are looking to start a personal concierge business. Plus, I’ve just launched the Fee 7 Day Personal Concierge Manifesto Mini Course which may be a great place to start! http://theconciergesociety.com/7 … I’m also happy to answer any questions you may have as a result of my 12 years running a personal concierge business.x Abbie

March 21, 2016 at 2:00 am

I have started my business. Now I am just not surenough how to go about getting customers. Can you steer me in the right direction. What should I present to them?

March 22, 2016 at 8:17 am

Here are some helpful articles on getting clients:

https://www.theworkathomewoman.com/more-clients-freelance-business/

https://www.theworkathomewoman.com/book-more-clients/

https://www.theworkathomewoman.com/find-more-clients-2/

https://www.theworkathomewoman.com/get-more-clients-email/

March 17, 2015 at 4:44 pm

Hi everyone! I have been running a personal concierge business for over 11 years, and have just established an online community for new and established personal concierge businesses and their team. I’d love for you to get involved. Head on over to http://www.theconciergesociety.com to take a look. I’m happy to answer any questions you might have. I know what it was like when I started – hardly any information around at all! :)

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How to Start a Personal Concierge Business

Main Sections In This Post Steps To Starting A Concierge Business Points to Consider Knowledge Is Power Featured Video

In this post, you’ll find a step-by-step guide to starting a concierge business.

In addition, we will give you an overview of what you can expect from operating a concierge business and help you make better decisions and gain clarity.

You can access the latest resources in our “Knowledge Is Power” section, which can be used during the startup phase and once your concierge business is fully operational.

There is an abundance of information available to explore. If you like this post, consider sharing it with others and bookmarking it for future reference.

Let’s get started with the steps.

The Steps to Start Your Concierge Business

Below are the steps to starting a concierge business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• Concierge Business Overview
• Researching Your Concierge Business
• Looking Startup and Operating Costs
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose a Concierge Business Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier and Service Provider Considerations
• Setting Your Prices
• Physical Setup
• Creating a Website
• Hiring Employees
• Getting Customers Through the Door

1. An Overview of What You’re Getting Into

It is essential to have a strong understanding of what you’re getting into. The more you know what to expect, the better your decisions will be and the fewer surprises you’ll encounter.

Before starting your concierge business, there are many points to consider, the pros and cons of owning and operating your business, how passionate you are about your business, getting the right advice, and more.

When you consider these crucial points, you’ll better understand what you are getting into and can avoid many problems you could encounter if you bypass these issues.

Take the time to look at these considerations from the following link before starting your business, and you will gain the information to help you make the right decisions.

See our page on Critical Points to Consider before starting your business.

2. Gaining an Overview of Owning a Concierge Business

Next, let’s discuss the issues that will give you an overview of what to expect from owning and running a concierge business.

In this step, we will be looking at the following sections:

a.) A Quick Overview of Owning a Concierge Business b.) Concierge Business Models c.) Challenges You Could Face When Starting and Operating a Concierge Business

a.) A Quick Overview of Owning a Concierge Business

A concierge business is a service-based enterprise that offers personal assistance and convenience to clients.

Originating from the French term “concierge,” meaning caretaker of an apartment building, modern concierge businesses extend their services beyond residential settings to cater to various needs of individuals, families, and corporations.

Day-to-Day Tasks in Running a Concierge Business

Client Liaison and Communication:

Concierge businesses prioritize effective communication with clients. This involves understanding client needs, preferences, and timelines.

Regular communication channels such as phone calls, emails, and messaging platforms are utilized for seamless interaction.

Task Coordination and Management:

A significant aspect of running a concierge business revolves around coordinating and managing tasks.

This includes scheduling appointments, making reservations, organizing travel arrangements, and procuring goods or services on behalf of clients. Attention to detail and timely execution are paramount.

Vendor and Service Provider Management:

Concierge businesses establish and maintain relationships with various vendors and service providers to fulfill client requests.

This entails negotiating contracts, ensuring quality standards are met, and resolving any issues that may arise during service delivery.

Research and Information Gathering:

Staying informed about local events, venues, and resources is essential for providing valuable recommendations to clients.

Researching new trends, products, and services allows concierge businesses to offer up-to-date and relevant assistance.

Financial Management:

Managing finances involves billing clients for services rendered, tracking expenses, and maintaining financial records.

Attention to accuracy and transparency in financial transactions is crucial for building trust with clients.

Problem-Solving and Crisis Management:

Concierge businesses must be adept at handling unexpected challenges and emergencies.

This may involve resolving conflicts, addressing client concerns, or providing assistance in urgent situations with efficiency and discretion.

Marketing and Business Development:

Promoting the concierge business through various marketing channels helps attract new clients and retain existing ones.

This includes developing marketing strategies, creating promotional materials, and networking within the community to expand the client base.

Continuous Improvement and Adaptation:

Staying agile and adaptable to changing client needs and market dynamics is imperative for the success of a concierge business.

Regularly evaluating services, soliciting client feedback, and implementing improvements ensure continued relevance and competitiveness in the industry.

b.) Concierge Business Models

Independent Concierge:

Operating solo, independent concierges provide personalized services directly to clients. This setup offers flexibility but requires self-promotion and client acquisition efforts.

Corporate Concierge Services:

Targeting businesses, corporate concierge services offer assistance to employees, enhancing workplace productivity and satisfaction. These services may be outsourced by companies or provided in-house.

Residential Concierge:

Found in residential complexes, residential concierge services offer convenience and assistance to residents, including package handling, event planning, and errand running.

Virtual Concierge:

Utilizing technology, virtual concierge services offer remote assistance through online platforms, catering to clients worldwide. This setup allows for scalability and cost-effectiveness.

Specialty Concierge:

Focusing on a specific niche or demographic, specialty concierge services to meet unique needs. Examples include medical concierge services, pet concierge services, and luxury travel concierge services.

Subscription-Based Concierge:

Operating on a subscription model, subscription-based concierge services offer ongoing assistance to clients for a recurring fee. This model fosters long-term relationships and predictable revenue streams.

Conclusion:

Choosing a suitable business model from the beginning is crucial, as switching your model later is more challenging. Focusing on a niche allows you to adapt your products and services to a specific group of customers.

Consider becoming a specialist instead of trying to be a business that offers everything to everyone. Identifying a business model that feels right to you is essential and can give you a better chance of succeeding.

c.) Challenges You Could Face When Starting and Operating a Concierge Business

Challenges in the Startup Phase of a Concierge Business

Establishing Client Base:

Acquiring initial clients can be challenging, requiring effective marketing strategies and networking efforts to build trust and credibility.

Financial Constraints:

Limited startup capital may restrict the ability to invest in essential resources and marketing initiatives, necessitating careful budgeting and resource allocation.

Competition:

Competing with established concierge services in the market poses a significant challenge, requiring differentiation through unique value propositions and exceptional service quality.

Legal and Regulatory Compliance:

Navigating legal requirements and obtaining necessary licenses and permits adds complexity to the startup process, potentially leading to delays and additional expenses.

Operational Logistics:

Setting up efficient operational processes and systems, such as task management and communication platforms, is crucial for delivering timely and quality services to clients.

Challenges in Operating a Concierge Business

Client Retention:

Maintaining long-term client relationships requires consistent delivery of high-quality services and proactive communication to address evolving needs and preferences.

Staff Management:

Recruiting, training, and retaining skilled staff members to meet client demands while ensuring consistency in service delivery can be a persistent challenge.

Service Expansion:

Scaling operations and expanding services while maintaining quality and customer satisfaction requires careful planning and resource management.

Technological Integration:

Keeping pace with advancements in technology and integrating digital tools and platforms into operations to enhance efficiency and client experience may present technical challenges.

Managing Expectations:

Balancing client expectations with resource constraints and operational limitations requires effective communication and expectation management to avoid dissatisfaction and negative feedback.

Operating a concierge business involves navigating various challenges, from establishing a client base and managing finances during the startup phase to ensuring ongoing client satisfaction and operational efficiency when the business is open and operating.

Addressing these challenges requires strategic planning, adaptability, and a commitment to delivering exceptional service.

3. Research

Quality information plays a significant role in achieving success.

Continuous research is vital. The more you know, the easier it is to operate your business.

a.) Demand, the Competition and Your Location b.) Target Audience

a.) Demand, the Competition and Your Location

Determining the demand for your products and services before starting your concierge business is essential. Offering high quality and reasonable prices is not enough.

There must be enough demand for what you plan to offer, or opening your business doesn’t make sense. A lack of demand will lead to closing before you see any success, and you could have a mountain of debt that’s challenging to repay.

Market Saturation:

In addition to market demand, you need to consider if the market is saturated with what you plan to offer. With a saturated market, gaining market share won’t be easy unless you offer something your competitors don’t.

You also need to consider if the competition could easily copy your idea. If so, competitors are already established, so they could take most of the market share for your idea.

When looking at the competition, focus on what you are up against. Understand your competition, what they provide and their strengths and weaknesses.

You may be able to bring something new to the marketplace instead of just going head-to-head with the competition. Understanding what you are up against is crucial when starting a new business.

Choosing Your Location:

Ideally, you should focus on a location that balances sufficient demand with a manageable level of competition. Moreover, affordability is another crucial consideration.

While a highly populated area might provide greater exposure, you must ensure that the increased expenses won’t outweigh your profits.

Opting for cheaper rent may seem tempting, but you must ensure the location has enough customers to provide enough revenue for your concierge business to be profitable and survive.

In conclusion, choosing the right location with balanced supply and demand is crucial for your business’s success. Take the time to thoroughly research and analyze potential locations to make an informed decision.

For more, see the Demand for Your Products and Services and Choosing The Best Location for Your Business.

b.) Target Audience

Benefits of Understanding Your Target Audience

Understanding your target audience offers several benefits for your concierge business:

• Adaptation of Products and Services: With a thorough understanding, you can focus on providing the products and services your customers are interested in rather than trying to supply a broad range of products and services.
• Improved Customer Satisfaction: Tailoring your services to meet the specific needs and preferences of your target audience enhances customer satisfaction, fostering loyalty and repeat business.
• Effective Marketing Strategies: Knowing your target audience allows you to create targeted marketing campaigns that resonate with potential customers, increasing the effectiveness of your marketing efforts and maximizing return on investment.
• Competitive Advantage: By understanding the needs and preferences of your target audience better than your competitors, you can differentiate your business and offer unique value propositions that attract customers and set you apart in the market.
• Increased Profitability: Catering to the specific needs and preferences of your target audience can lead to higher sales and profitability, as you focus your resources on the most lucrative market segments.

Target Market Ideas:

• Busy professionals who lack time for personal tasks
• Elderly individuals who need assistance with daily activities
• Families seeking help with household errands and chores
• Corporate executives in need of travel planning and coordination
• High-net-worth individuals seeking luxury concierge services
• Tourists and travelers looking for local expertise and recommendations
• Small businesses in need of administrative support and office management services
• Event planners requiring assistance with event coordination and logistics
• Real estate agencies seeking concierge services for their clients
• Medical facilities offering concierge services to patients and visitors

4. Looking Startup and Operating Cost:

Understanding the financial aspect of your business and making good decisions based on the facts are crucial factors in succeeding.

You will struggle to manage a successful operation without investing the time and effort necessary to understand the financials of your concierge business.

This section has a lot to cover, and these are critical steps in starting and operating your business.

The section is broken up into the following:

a.) Start-up Cost:

In this step, we will look at the importance of getting accurate estimates and a simple list to help you understand your needs.

b.) Monthly Expenses:

Expenses must be monitored, or the operation could be jeopardized. A sample list of monthly expenses is provided, which can be used to generate ideas for your setup.

c.) Best  Practices

Well take a look at what you can do to ensure you are always on top of the financial well being of your operation.

Let’s get started!

a.) Start-Up Costs:

Accurately estimating startup costs is crucial for a smooth process from planning to opening. Underestimating may lead to financial shortfall, delaying or preventing the opening, while overestimating can make your operation appear high risk.

Costs depend on your business model, operation size, chosen location, hiring decisions, equipment purchases, and rental expenses. To estimate, list all necessary items and obtain prices, adjusting as new issues arise during research.

Sample estimates provide guidance, but exact costs vary due to individual setups. Researching and obtaining accurate estimates is essential to determine the viability of starting a concierge business for you.

Sample List: Startup Costs for a Concierge Business

The purpose of the list below is to focus on the items more than the numbers because these are general samples, and your figures will be different.

• Legal and Licensing Fees: $500 – $2,000
• Business Registration and Incorporation: $200 – $1,000
• Insurance (General Liability, Professional Liability, Workers’ Compensation): $1,000 – $5,000
• Website Development and Hosting: $1,000 – $5,000
• Office Space Rental Deposit (First Month’s Rent): $1,000 – $5,000
• Office Furniture and Equipment (Desks, Chairs, Computers, Printers): $2,000 – $10,000
• Software (Customer Relationship Management, Accounting): $500 – $3,000
• Marketing and Advertising (Website SEO, Social Media Ads, Print Materials): $1,000 – $7,000
• Initial Inventory and Supplies: $500 – $3,000
• Professional Services (Accountant, Lawyer): $1,000 – $5,000
• Employee Recruitment and Training: $1,000 – $5,000
• Transportation (Vehicle Purchase or Leasing): $5,000 – $20,000
• Miscellaneous Expenses (Utilities, Office Supplies, Travel): $1,000 – $5,000

Grand Total Estimated Startup Costs: $15,700 – $69,000

For more, refer to our article on Estimating Startup Costs.

b.) Monthly Operating Costs:

Monthly Expenses for a Concierge Business:

Your monthly expenses mirror the startup costs discussed previously, with many variables influencing the overall expenditure.

Factors such as whether your business operates independently or with a full staff significantly impact monthly expenses. Additionally, the chosen business location, particularly in a high-traffic area versus a less prime location, can result in varying costs.

Examples of monthly expenses may include high loan payments, expensive marketing campaigns, and repairs and maintenance. Typical recurring expenses encompass utilities, payroll, and operating costs.

To ensure optimal business operations and handle revenue fluctuations effectively, it’s crucial to keep expenses as low as possible without compromising quality, customer service, or productivity. Balancing cost-effectiveness with maintaining service standards is essential for the long-term success of your concierge business.

Sample List of Monthly Expenses for a Mid-Sized Concierge Business

Again, the purpose of the list below is to focus on the items in the list more than the numbers. The numbers are a general idea, and your numbers will differ.

• Loan Repayments: $500 – $2,500
• Payroll (Salaries, Benefits, Taxes): $2,000 – $10,000
• Utilities (Electricity, Water, Internet): $200 – $1,000
• Rent or Mortgage Payment: $1,000 – $5,000
• Insurance Premiums: $100 – $500
• Marketing and Advertising: $500 – $3,000
• Office Supplies: $100 – $500
• Equipment Maintenance and Repairs: $100 – $1,000
• Professional Services (Accounting, Legal): $200 – $1,000
• Transportation Expenses (Fuel, Vehicle Maintenance): $200 – $1,000
• Software Subscriptions (CRM, Accounting): $100 – $500
• Miscellaneous Expenses (Travel, Training, etc.): $200 – $1,000

Grand Total Estimated Monthly Expenses and Operating Costs: $5,200 – $26,000

Effective financial management is crucial for your business. By doing so, you will clearly understand its performance.

With this information and understanding you will have the ability to to manage your business with more control.

For more, see, Critical Points About Small Business Finances

5. Create Your Mission Statement

A mission statement serves as a guiding principle, helping you identify the purpose of your concierge business.

It encapsulates the core values, goals, and objectives of your business, keeping you focused and aligned with your vision.

By articulating the main benefit you aim to provide to your customers and community, a mission statement acts as a constant reminder of your business’s raison d’être, ensuring that your efforts remain directed towards fulfilling your intended purpose.

Examples of Mission Statements for a Concierge Business:

• “To provide exceptional personalized assistance and convenience, exceeding client expectations through tailored solutions and unparalleled service excellence.”
• “Our mission is to simplify and enhance the lives of our clients by offering bespoke concierge services that save time, alleviate stress, and deliver peace of mind.”
• “Dedicated to enriching the lifestyles of our clients, our mission is to offer comprehensive concierge solutions that cater to their unique needs, preferences, and aspirations.”
• “Committed to being the trusted partner in simplifying daily tasks and elevating experiences, our mission is to empower our clients to live life to the fullest, one task at a time.”
• “At the heart of our concierge business lies a commitment to enhancing the well-being and satisfaction of our clients, achieved through personalized service, attention to detail, and unwavering dedication to excellence.”

For more, see How To Create a Mission Statement.

6. Creating A Unique Selling Proposition (USP)

Significance of a Unique Selling Proposition (USP) in a Concierge Business:

A Unique Selling Proposition (USP) is crucial for identifying and creating something that sets your concierge business apart from competitors.

It helps define what makes your services unique and valuable to potential clients, giving you a competitive edge in the market.

By clearly articulating the specific benefits and advantages your business offers, a USP distinguishes you from others and helps attract and retain customers.

Additionally, a well-defined USP guides your marketing efforts, allowing you to communicate your value proposition effectively to your target audience.

Examples of a USP for a Concierge Business:

• Specialization in Niche Services: “Our concierge business specializes in providing personalized pet care services, offering dog walking, grooming, and pet sitting , catering exclusively to pet owners seeking reliable and compassionate care for their furry companions.”
• 24/7 Availability and Emergency Assistance: “With round-the-clock availability and rapid response times, our concierge business ensures that clients have access to assistance whenever they need it, providing peace of mind and reliability in urgent situations.”
• Exclusive Access and VIP Treatment: “By leveraging our extensive network of partners and contacts, our concierge business offers clients exclusive access to events, venues, and experiences, along with VIP treatment and privileges, elevating their lifestyle and enhancing their status.”
• Tech-Driven Convenience: “Utilizing cutting-edge technology and innovative platforms, our concierge business delivers seamless and efficient service experiences, allowing clients to request and manage tasks conveniently through our user-friendly app, saving time and maximizing convenience.”
• Customized Solutions for Every Client: “At our concierge business, we understand that each client is unique, which is why we offer tailor-made solutions to meet their individual needs and preferences, ensuring personalized service and satisfaction with every interaction.”

7. Choose a Business Name

When selecting a name for your concierge business, it’s essential to opt for something catchy and appropriate for your industry.

Your business name should be easy to pronounce and memorable, as it plays a crucial role in shaping your brand identity and attracting potential clients.

Remember, changing business names is rare, so take your time to choose a name that you’ll be comfortable with for the long term.

Additionally, having a matching domain name for your online presence is crucial in today’s digital age. Before finalizing your decision, ensure that the name you want isn’t already registered by another business to avoid legal issues down the line.

Here Is a List of Sample Concierge Business Names:

• Elite Assist
• First Class Concierge
• Proactive Concierge Services
• Swift Solutions Concierge
• Prime Time Concierge
• Ease Matters
• Horizon Concierge Group
• Personal Touch Concierge
• Premier Lifestyle Services
• Beyond Assist
• Urban Elite Concierge
• Total Care Concierge
• White Glove Solutions
• Time Saver Concierge
• Infinite Assistance
• Noble Concierge
• Assist Prodigy
• Elite Access Concierge
• Platinum Touch Concierge
• Golden Key Services
• Synergy Concierge Solutions
• Apex Concierge Group
• Harmony Assist
• Momentum Concierge
• Prime Assistants
• Legacy Concierge Services
• Zenith Concierge Solutions
• Swift Support Concierge
• Resourceful Concierge Co.
• Signature Concierge Services

This list can help spark your creativity and inspire you to create an original name that resonates with your business vision and values.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

8. Register Your Company

Ensuring Legal Compliance for Your Concierge Business:

Ensuring your concierge business operates within legal parameters is critical for long-term success and mitigating potential risks.

Consulting with a professional can help establish the most suitable business structure for tax optimization, liability protection, and regulatory compliance.

Common Types of Registrations for a Concierge Business:

• Sole Proprietorship
• Partnership
• Limited Liability Company (LLC)
• Corporation

Permits and Licenses to Consider for a Concierge Business:

• Business License
• Professional Licenses (e.g., real estate, travel agency )
• Zoning Permit
• Tax Registrations (e.g., Employer Identification Number)
• Insurance Coverage (e.g., general liability, professional liability, workers’ compensation)

Consider Bondable Employees:

Becoming a bondable business enhances customer confidence by ensuring that employees have passed background checks and are eligible for bonding.

This added layer of security can instill trust and credibility in your concierge services, reassuring clients of the reliability and integrity of your workforce.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

9. Create Your Corporate Identity

Corporate Identity for Your Concierge Business:

A Corporate Identity (ID) is a visual representation of your business, encompassing components like your logo, business cards, website, signage, stationery, and promotional materials.

Consistency in design across these elements is crucial to make a lasting impression on both new and existing customers.

A professional and cohesive corporate ID enhances brand recognition and fosters credibility, helping your concierge business stand out in a competitive market.

You can see our pages for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

10. Writing a Business Plan

The Importance of a Business Plan:

A business plan serves as a crucial document for securing financing and attracting investors, providing a comprehensive roadmap for both the startup and operational phases of your concierge business.

It outlines your vision for the business when fully operational, requiring significant time, consideration, and effort to articulate the details effectively.

Creating Your Business Plan:

Options for creating a business plan include writing it from scratch, hiring a professional, using a template, or utilizing business plan software.

Regardless of the approach, active participation is essential, especially if hiring a professional, to ensure accurate communication of your business’s nature and management strategies.

Flexibility and Adaptability:

Business plans are not static documents; they evolve with experience and changes in operations or the market.

Regular review and optimization of the plan are advisable to ensure alignment with business goals and market dynamics.

Key Components of a Business Plan:

• Executive Summary: Provides a concise overview of the business concept, objectives, and strategies.
• Company Description: Describes the nature of the business, target market, and competitive advantages.
• Market Analysis: Assesses the industry landscape, target market demographics, and competitive positioning.
• Organization and Management: Outlines the organizational structure and key management personnel.
• Products and Services: Details the services, pricing strategy, and value proposition.
• Marketing and Sales Strategy: Outlines the approach for attracting and retaining customers.
• Financial Projections: Projects revenue, expenses, and profitability over a specified period.
• Funding Request: Specifies the financing needed and potential sources of funding.
• Appendices: Includes additional documents, such as resumes, legal agreements, and market research data.

A well-crafted business plan provides clarity, direction, and accountability, serving as a valuable tool for guiding the growth and success of your concierge business.

Business Plan Sample Template for a Concierge Business

Below is a business plan that serves as a template.

You can adapt it to fit your concierge business.

Business Plan Template for a Concierge Business

1. Executive Summary:

• Overview of the business concept, mission, and vision.
• Brief description of the target market and competitive advantage.
• Summary of financial projections and funding requirements.

2. Company Description:

• Detailed description of the concierge business, including services offered and target clientele.
• Explanation of the business’s unique value proposition and competitive advantages.
• Overview of the company’s legal structure and ownership.

3. Market Analysis:

• Analysis of the concierge industry, including market size, trends, and growth potential.
• Identification of target market demographics, needs, and preferences.
• Evaluation of competitors, their strengths, weaknesses, and market positioning.

4. Organization and Management:

• Organizational structure, including key management roles and responsibilities.
• Profiles of the management team, highlighting relevant experience and qualifications.
• Plans for recruitment, training, and development of personnel.

5. Products and Services:

• Comprehensive list of concierge services offered, including pricing and packages.
• Description of any unique or specialized services provided.
• Discussion of quality control measures and service delivery standards.

6. Marketing and Sales Strategy:

• Identification of target market segments and positioning strategy.
• Marketing channels and tactics to reach potential clients, including online and offline methods.
• Sales strategies, including pricing strategies, promotions, and customer acquisition plans.

7. Financial Projections:

• Sales forecasts for the first three to five years, broken down by service category.
• Break-even analysis, including fixed and variable costs.
• Cash flow projections, income statements, and balance sheets.

8. Funding Request:

• Explanation of the funding needed to start and grow the concierge business.
• Breakdown of how the funds will be utilized, including startup costs, operating expenses, and marketing budget.
• Description of potential funding sources, such as loans, investments, or grants.

9. Appendices:

• Resumes of key personnel, including founders and management team.
• Copies of relevant legal documents, such as business licenses and permits.
• Additional market research data, industry reports, or supporting documents.

See How to Write a Business Plan for information on creating yours.

11. Banking Considerations

Consider selecting a nearby bank with a strong focus on small businesses and a reputable presence in the financial sector.

Building a professional relationship with your banker is crucial, as they can provide valuable advice and support during both prosperous and challenging times.

A dedicated business account allows for better organization of transactions, simplifying expense tracking and tax filing.

Additionally, having a merchant account enables you to accept credit and debit card payments, enhancing sales opportunities and customer convenience.

Choose a bank that aligns with your business needs and offers reliable services to support your concierge business’s financial operations.

For more, see How to Open a Business Bank Account. You may also want to look at What Is a Merchant Account and How to Get One.

12. Getting the Funds for Your Operation

If you require funding to start your concierge business, several options are available, including traditional lenders, private loans, investor funding, and liquidating personal assets.

Additionally, exploring potential government grants can provide valuable financial assistance.

Considerations when meeting with a loan officer:

• Clearly articulate your business concept, including the services offered and target market.
• Present a well-researched business plan demonstrating market demand, competitive analysis, and financial projections.
• Provide evidence of personal financial stability and a solid credit history.
• Discuss the purpose of the loan and how it will be utilized to support business growth and profitability.
• Be prepared to answer questions about collateral and repayment terms.

Documents needed to apply for a new concierge business loan:

• Business plan outlining the business concept, market analysis, and financial projections.
• Personal identification documents, such as driver’s license or passport.
• Proof of business ownership or legal structure documentation.
• Personal and business financial statements, including income statements, balance sheets, and tax returns.
• Collateral documentation, if applicable, such as property deeds or vehicle titles.
• Any additional documents requested by the lender, such as business licenses or permits.

For more, see the following:

• Getting a Small Business Loan
• SBA Small Business Grants
• Search: Concierge Business Start-up Loans
• Search: Grants For a Concierge Business

13. Software Setup

Researching software for your concierge business is crucial, as transitioning to a new system after data is already in another program can be complex.

Opt for reputable companies with a history of reliable support. Utilize demos to test software functionality before making a commitment.

Reviews and forums offer valuable insights from other users. Consider if training options are available and whether they are provided by the company or external sources.

Additionally, explore accounting software for expense tracking and tax preparation.

Types of software a concierge business owner might use include:

• Customer Relationship Management (CRM) software for client management.
• Scheduling and booking software for appointment management.
• Task management software for organizing and tracking assignments.
• Billing and invoicing software for financial transactions.
• Communication tools such as email, messaging, or VoIP services.
• Project management software for overseeing complex tasks or projects. Consulting with a bookkeeper or accountant can aid in selecting the most suitable accounting software for your business needs.

Check out Google’s latest search results for software packages for a concierge business.

14. Get The Right Business Insurance

Business Insurance for a Concierge Business

Before engaging in any business activities, it’s imperative to obtain the appropriate insurance coverage to mitigate risks associated with potential incidents.

Here are some key considerations regarding business insurance for a concierge business:

Types of Coverage:

• General Liability Insurance: Protects against claims of bodily injury, property damage, and personal injury.
• Professional Liability Insurance: Safeguards against lawsuits related to errors, negligence, or inadequate services provided.
• Property Insurance: Covers damage or loss of physical assets, including equipment, inventory, and office space.
• Workers’ Compensation Insurance: Provides coverage for medical expenses and lost wages for employees injured on the job.
• Commercial Auto Insurance: Necessary if vehicles are used for business purposes, such as transporting clients or delivering goods.
• Business Interruption Insurance: Offers financial protection in the event of a temporary shutdown due to covered perils, such as fire or natural disasters.

Home-Based Business Considerations:

If operating or managing the concierge business from a home office, it’s crucial to inform your home insurance agent.

Operating a business from home could impact your existing home insurance policy and may require additional coverage to protect business assets and liabilities.

Consulting an Insurance Broker:

Seek guidance from a competent insurance broker who specializes in small businesses.

An experienced broker can assess your specific needs and recommend suitable coverage options to ensure adequate protection against potential risks.

They can also assist in navigating complex insurance policies and help you understand the extent of coverage provided.

By investing in comprehensive business insurance tailored to the unique risks of a concierge business, you can safeguard your financial interests and protect against unforeseen circumstances that may disrupt operations or result in liability claims.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for concierge business insurance .

15. Suppliers and Service Providers

Supplier and Service Provider Relationships in a Concierge Business

Establishing strong relationships with suppliers and service providers is paramount for the success of a concierge business. Here’s why:

Importance of Suppliers:

• Reliability and Trustworthiness: Dependable suppliers ensure timely delivery of goods and services, preventing disruptions in business operations.
• Competitive Pricing: Suppliers offering competitive prices enable cost savings, allowing businesses to maintain competitive pricing for their services.
• Consistent Supply: Reliable suppliers ensure a consistent flow of necessary supplies, essential for seamless business operations.

Maintaining Positive Relationships:

• Respectful Treatment: Treating suppliers and service providers with respect fosters mutual trust and goodwill.
• Mutual Benefit: Ensuring suppliers benefit financially from the partnership strengthens the working relationship and encourages continued support.

List of Items and Services:

• Office Supplies: Stationery, printer ink, paper, and office equipment.
• Technology Services: IT support, software subscriptions, and telecommunications services.
• Transportation Services: Car rentals, chauffeur services, and airport transfers.
• Entertainment and Event Services: Tickets to events, venue reservations, and catering services.
• Tools: Software platforms for booking management, customer relationship management (CRM), and task management.
• Security Services: Surveillance systems, alarm monitoring, and security personnel for client safety.
• Health and Wellness Services: Spa treatments, fitness memberships, and wellness retreats for client relaxation and rejuvenation.

By nurturing positive relationships with suppliers and service providers and ensuring a steady supply of essential items and services, concierge businesses can enhance efficiency, maintain competitiveness, and deliver exceptional service to their clients.

For more information, see How To Choose a Supplier.

16. Setting Prices

Benefits of Researching Pricing for a Concierge Business

Researching pricing is paramount when launching a concierge business, ensuring optimal positioning in the market.

Maximizing Sales Potential

Setting competitive prices increases the likelihood of attracting customers, fostering sales, and ultimately, revenue generation.

Thorough market analysis aids in understanding competitors’ pricing strategies and customer preferences, facilitating informed decision-making.

Avoiding Loss of Sales

Overpricing jeopardizes sales potential as customers may opt for more affordable alternatives.

By aligning prices with market standards, businesses mitigate the risk of losing clientele due to uncompetitive pricing structures.

Maintaining Profitability

Conversely, underpricing may initially attract customers but can undermine profitability in the long run.

Inadequate pricing fails to cover operational expenses, leading to unsustainable business operations.

Achieving Optimal Balance

Research-driven pricing strikes a balance between competitiveness and profitability.

By emphasizing the value proposition, businesses can justify their pricing while ensuring affordability within the target market.

Emphasizing Value Proposition

Highlighting the unique benefits and personalized services offered by the concierge business justifies pricing and distinguishes it from competitors.

Communicating value fosters customer loyalty and willingness to pay premium prices.

In conclusion, meticulous pricing research enables concierge businesses to position themselves effectively, maximizing sales potential while maintaining profitability through a balanced pricing strategy that emphasizes value.

See the following for more:

• Setting the Price of Your Products and Services
• Search Results for Pricing Strategies for a Concierge Business.

17. Physical Setup

Business Signs

Setting up signage involves strategically placing your main business sign and adding signs to relevant locations, exits, and specific areas.

Well-designed signs convey professionalism, enhancing the perception of your operation.

Your Office Setup

Managing your business consumes significant time. An organized office is crucial for maximizing productivity.

Ensure your office is fully equipped with necessary tools and resources to effectively manage your operations.

• Considerations for the Setup of Your Office
• Considerations for Your Company Sign.

18. Creating a Website

A website is essential for your concierge business. It serves as the primary point of contact, enabling you to showcase your products, services, and promotions effectively. Unlike social media accounts, a website grants you ownership and control when you host and register a domain name.

Additionally, your website can function as a powerful marketing tool. By integrating a blog, you can share industry insights, valuable tips, and tailored content for your customers.

This approach helps in building trust and positioning yourself as an expert in your field. Leveraging your website in this manner enhances your credibility and fosters stronger relationships with your clientele.

For more, see How to Build a Website for Your Business .

19. Hiring Employees

Running a Solo Operation vs. Hiring Employees

Running your concierge business alone in the early stages can help control costs, particularly since payroll is a significant expense during startup.

However, as your business expands, managing operations alone may become overwhelming, necessitating the hiring of employees.

Hiring Qualified Personnel

When hiring employees for your growing concierge business, prioritize individuals with qualifications, skills, and good work ethics .

Ensuring each new hire is the right fit for the job is crucial for maintaining service quality and client satisfaction.

List of Job Positions or Outsourced Services for a Growing Concierge Business:

• Concierge Assistants
• Client Relationship Managers
• Travel Coordinators
• Event Planners
• Administrative Staff
• Marketing Specialists
• Accounting and Finance Professionals
• IT and Technical Support
• Outsourced Call Center Services
• Outsourced Cleaning and Maintenance Services

For more, see How and When to Hire a New Employee.

20. Getting Customers Through the Door

When you have reached this step, your business is set up and ready to go, with one more final step, which is important: getting customers through the door.

There are numerous ways to do this, like advertising, having a grand opening , word of mouth, etc.

The following sections will give you a few ideas to spark your creativity and draw attention to your new concierge business.

In this step, we’ll cover the following sections:

a.) Marketing Considerations b.) The Market Can Guide You c.) Sample Ad Ideas d.) Joint Venture Ideas

Let’s dig a little deeper into the following sections.

a.) Marketing Considerations

Attracting Customers to Your Concierge Business

A concierge business relies on attracting the right customers for success. Initially, this task is challenging as awareness of your new operation is low.

However, building a solid reputation over time will make customer acquisition easier, aided by accumulated marketing experience.

Continuous Marketing Efforts

Marketing for a concierge business is an ongoing endeavor. The more you invest in effective marketing strategies, the greater the potential revenue.

While hiring a marketing agency or expert is an option, you can also manage marketing independently.

Simple Marketing Methods

• Word of Mouth : Encourage satisfied clients to spread the word about your services to friends, family, and colleagues.
• Online Presence : Utilize social media platforms, create a professional website, and list your business on online directories to enhance visibility.
• Networking : Attend industry events, join local business associations, and participate in community activities to network with potential clients and partners.
• Referral Programs : Incentivize existing clients to refer new customers by offering discounts or rewards for successful referrals.
• Local Advertising : Place ads in local newspapers, magazines, or community bulletin boards to reach potential clients in your area.
• Partnerships : Collaborate with complementary businesses such as hotels, restaurants, or event planners to cross-promote services and reach new audiences.

Implementing these simple marketing methods can help raise awareness of your concierge business and attract the right customers to ensure its success.

See How To Get Customers Through the Door and our marketing section for ideas on promoting your business.

b.) The Market Can Guide You

Being attentive to market demands is crucial for the success of your concierge business. While you may have a specific vision for your services, staying aware of customer preferences can uncover opportunities for growth.

Even if it diverges from your initial plan, adapting to market needs can lead to a thriving business.

Ignoring signs of demand could mean missing out on lucrative opportunities. Ultimately, the choice is yours, but remaining open to market feedback can guide your business toward greater success.

c.) Sample Ad Ideas

Headline: “Elevate Your Lifestyle with Premier Concierge Services”

Unlock unparalleled convenience and luxury with our bespoke concierge services. From exclusive dining reservations to personalized travel experiences, let us elevate every aspect of your lifestyle. Contact us today to experience the epitome of service excellence.

Headline: “Your Personal Concierge Awaits – Experience Exceptional Service”

Experience the difference with our dedicated concierge team. Whether it’s arranging last-minute reservations or planning unforgettable experiences, we’re here to cater to your every need. Elevate your lifestyle with personalized service tailored just for you.

Headline: “Discover Seamless Luxury with Our Concierge Experts”

Indulge in seamless luxury and convenience with our expert concierge services. From VIP event access to curated travel itineraries, let us handle the details while you enjoy the experience. Elevate your lifestyle with our unparalleled service today.

Headline: “Unleash the Power of Personalized Assistance with Our Concierge Team”

Experience the ultimate in personalized assistance with our dedicated concierge team. Whether it’s managing your busy schedule or fulfilling unique requests, we’re here to make your life easier. Contact us now to unlock a world of possibilities.

d.) Joint Venture Ideas

Joint ventures present opportunities for businesses to collaborate and leverage each other’s strengths for mutual benefit.

Here are some potential businesses to approach for joint ventures:

• Luxury Hotels and Resorts : Partner with upscale hotels and resorts to offer exclusive packages and amenities to your clients, such as discounted room rates, spa services, or dining experiences.
• Fine Dining Restaurants : Collaborate with high-end restaurants to provide VIP dining experiences, chef’s table reservations, or customized menus for special occasions arranged by your concierge service.
• Travel Agencies : Form alliances with travel agencies to access discounted rates, exclusive travel packages, and personalized itineraries for your clients, enhancing your services in luxury travel planning.
• Event Planners and Venues : Work with event planners and venues to coordinate special events, weddings, or corporate functions for your clients, offering seamless event management services as part of your concierge services.
• Personal Stylists and Image Consultants : Team up with personal stylists and image consultants to provide wardrobe consultations, personal shopping services, or grooming experiences for your clients seeking a polished look.
• Spas and Wellness Centers : Collaborate with spas and wellness centers to offer rejuvenating spa treatments, wellness retreats, or fitness classes as part of your concierge services.
• Entertainment and Leisure Activities Providers : Partner with entertainment venues, theaters, concert halls, and leisure activity providers to offer VIP access, tickets to exclusive events, or curated experiences tailored to your clients’ interests.
• Medical and Healthcare Services : Establish partnerships with medical clinics, hospitals, and healthcare providers to offer concierge medical services, including access to specialists, medical consultations, and wellness programs for your clients’ health and well-being.
• Car Rental Companies and Transportation Services : Collaborate with car rental companies and transportation services to provide luxury vehicle rentals, chauffeur services, or airport transfers for your clients’ transportation needs.
• Art Galleries and Museums : Form alliances with art galleries and museums to arrange private tours, curator-led experiences, or access to exclusive exhibitions for your clients interested in art and culture.

Approaching these businesses with a proposal for a joint venture can create opportunities to expand your services, enhance customer satisfaction, and build lasting partnerships that benefit both parties involved.

Also see How To Create A Joint Venture

Points To Consider

Next, for your concierge business, let’s review essential points to consider

We will cover sections, including tips to improve the setup of your concierge business, equipment, alternatives to starting from scratch, and more.

After that, you’ll reach the “Knowledge Is Power” segment, where you can access resources containing valuable information.

Key Points to Succeed in a Concierge Business

To succeed in the setup phase of a concierge business, consider the following critical points:

• Market Research : Conduct thorough market research to identify target demographics, competitor analysis, and emerging trends in the concierge industry.
• Business Plan : Develop a comprehensive business plan outlining your mission, goals, target market, services offered, pricing strategy, and marketing plan .
• Legal and Regulatory Compliance : Ensure compliance with all legal and regulatory requirements for starting a business, including obtaining necessary permits, licenses, and insurance coverage.
• Financial Planning : Establish a sound financial plan, including budgeting for startup costs, operating expenses, and projected revenue streams, to ensure long-term sustainability.
• Brand Identity : Create a strong brand identity that reflects your values, unique selling propositions, and target market, including logo design, website development, and marketing materials.
• Networking and Partnerships : Build relationships with local businesses, vendors, and service providers to establish a network of resources and partnerships for delivering exceptional service to clients.
• Technology Infrastructure : Invest in technology solutions such as CRM software, scheduling tools, and communication platforms to streamline operations and enhance client experience.
• Staffing and Training : Hire qualified staff members with relevant experience, excellent communication skills, and a customer-centric approach, and provide comprehensive training on company policies, procedures, and service standards.
• Client Acquisition : Develop a marketing strategy to attract and retain clients, including online marketing, social media presence, networking events, and referrals from satisfied customers.
• Feedback and Adaptation : Solicit feedback from early clients to identify areas for improvement and make necessary adjustments to services, processes, and services to better meet client needs.

In the operational phase of a concierge business, critical points for success include:

• Service Excellence : Maintain a high standard of service excellence by consistently delivering personalized, attentive, and reliable assistance to clients, exceeding their expectations.
• Effective Communication : Foster open and effective communication channels between staff members, clients, and external partners to ensure smooth coordination and timely resolution of issues.
• Staffing Management : Implement effective staffing management practices to minimize employee turnover , including competitive compensation, opportunities for professional development, and a positive work culture.
• Client Relationship Management : Cultivate strong client relationships by actively listening to their needs, providing proactive assistance, and anticipating future requirements to build long-term loyalty and trust.
• Quality Control : Establish quality control measures to monitor service delivery, address any discrepancies or shortcomings promptly, and continuously improve service standards.
• Efficient Operations : Streamline operational processes and workflows to maximize efficiency, minimize errors, and optimize resource utilization, enhancing overall productivity and profitability.
• Flexibility and Adaptability : Remain flexible and adaptable to changing client demands, market trends, and industry developments, adjusting services and strategies as needed to stay competitive and relevant.
• Employee Turnover Management : Develop strategies to manage employee turnover effectively, including succession planning, cross-training, and implementing measures to boost employee morale and job satisfaction.
• Continuous Innovation : Foster a culture of innovation within the organization, encouraging staff members to propose new ideas, technologies, and services that can enhance the business’s competitive edge.
• Monitoring and Evaluation : Regularly monitor key performance indicators, client feedback, and market trends to assess business performance , identify areas for improvement, and make informed strategic decisions for future growth and success.

Making Your Concierge Business Stand Out

To make a concierge business stand out, focus on providing exceptional personalized service tailored to each client’s needs. Implementing the following ideas can help differentiate your business:

• Specialized Expertise : Offer specialized knowledge or expertise in certain areas such as luxury travel, event planning, or relocation services, catering to niche markets and attracting clients seeking expert guidance.
• 24/7 Availability : Provide round-the-clock availability for urgent requests or emergencies, ensuring clients feel supported at any time of the day or night.
• VIP Treatment : Offer VIP treatment with exclusive perks, such as access to private events, reservations at exclusive restaurants, or priority bookings for popular attractions.
• Technology Integration : Utilize advanced technology solutions like mobile apps, virtual assistants, or AI chatbots to streamline communication, enhance efficiency, and provide instant support to clients.
• Customized Packages : Create customized service packages tailored to different client preferences, budgets, and lifestyles, allowing clients to choose the level of service that best suits their needs.
• Personalized Recommendations : Provide personalized recommendations based on client preferences, past experiences, and unique interests, offering curated suggestions for activities, dining, shopping, and entertainment.
• Local Partnerships : Forge partnerships with local businesses, hotels, restaurants, and entertainment venues to offer exclusive discounts, deals, or special offers to your clients, adding value to your services.
• Exceptional Customer Service : Prioritize exceptional customer service by hiring experienced, professional staff who are attentive, responsive, and dedicated to exceeding client expectations.
• Transparent Pricing : Clearly outline pricing structures, fees, and any additional charges upfront to build trust and transparency with clients, avoiding surprises or misunderstandings.
• Feedback and Follow-up : Solicit feedback from clients regularly to gauge satisfaction levels and identify areas for improvement, demonstrating a commitment to continuous enhancement of services.

Add-on Ideas

When considering add-ons for a concierge business, focus on offering complementary services that enhance the overall client experience. Some ideas for add-ons include:

• Personal Shopping Services : Assist clients with shopping for gifts, groceries, or specialty items, either in-person or through online ordering and delivery services.
• Home Management Services : Offer home management services such as housekeeping, pet sitting, plant care, or mail collection for clients who are traveling or busy.
• Wellness and Spa Services : Arrange wellness activities, spa treatments, fitness classes, or holistic therapies to help clients relax and rejuvenate.
• Language Translation Services : Provide language translation services for clients traveling to foreign countries or interacting with non-English-speaking vendors or service providers.
• Concierge Medicine : Partner with healthcare providers to offer concierge medical services such as arranging doctor appointments, coordinating medical tests, or providing access to telemedicine consultations.
• Event Planning and Coordination : Assist with event planning and coordination for special occasions such as weddings, birthdays, anniversaries, or corporate events, handling logistics, venue selection, catering, and entertainment.
• Virtual Concierge Services : Offer virtual concierge services through video calls, email, or messaging apps, providing assistance and recommendations remotely for clients who prefer digital communication.
• Transportation Services : Arrange transportation services such as airport transfers, limousine rentals, or private chauffeurs for clients needing reliable transportation options.

By offering these add-on services, you can expand your range of services and cater to a wider range of client needs, enhancing the value proposition of your concierge business.

Hours of Operation:

Hours of operation for a concierge business typically range from 8:00 AM to 8:00 PM, accommodating both early risers and those with evening needs.

Tasks such as administrative work, planning, and scheduling can be completed outside of peak hours.

However, tasks like researching specialized requests or organizing complex itineraries may require extra time after hours to ensure thoroughness and attention to detail without interruption from customer inquiries.

Equipment and Supplies

A List of Equipment and Supplies to Consider for a Concierge Business:

• Desktop or laptop for administrative tasks, client communication, and research.

Smartphone :

• For communication with clients, vendors, and team members on the go.

Printer/Scanner/Copier :

• For printing out documents, scanning important paperwork, and making copies as needed.

Internet Connection :

• Reliable internet access for research, communication, and online bookings.

Office Furniture :

• Desk, chair, filing cabinets, and shelves for organizing paperwork and equipment.
• Customer relationship management (CRM) software for managing client information and requests.
• Scheduling software for appointments and bookings.
• Accounting software for managing finances and invoicing.
• Project management software for organizing tasks and delegating work within your team.
• Communication tools like email clients, messaging apps, and video conferencing platforms.
• Domain registration and hosting for your business website.
• Website design and development if you’re not doing it yourself.
• Content management system (CMS) for easy updates to your website.
• Secure socket layer (SSL) certificate for encrypting sensitive information on your website.

Transportation :

• Vehicle or transportation allowance for running errands, picking up/dropping off items, and escorting clients if needed.

Uniforms/Attire :

• Professional attire or uniforms for you and your team members, if applicable.

Identification Badges :

Customized identification badges for yourself and your team to establish credibility and professionalism.

Security Equipment :

• Security cameras, alarms, and locks for protecting your office space and client information.

Payment Processing System :

• Credit card terminal or mobile payment system for accepting payments from clients.

Backup Systems :

• External hard drives or cloud storage services for backing up important data and documents.

Stationery and Office Supplies :

• Pens, notepads, envelopes, stamps, and other office supplies for everyday tasks.

Travel Accessories :

• Maps, GPS devices, travel guides, and translation tools for assisting clients with travel arrangements.

Membership/Subscriptions :

• Memberships to industry associations, subscription services for industry news and updates, and professional development resources.

Emergency Kits :

• First aid kits, emergency contact lists, and emergency preparedness supplies for unexpected situations.

Client Amenities :

• Refreshments, reading materials, and comfortable seating areas for clients visiting your office.

Marketing Materials :

• Business cards, brochures, flyers , and promotional items to market your services.

Legal Documents and Contracts :

• Contracts for clients, agreements with vendors, and legal documents related to your business operations.

This comprehensive list should cover the essential equipment and resources needed to run a successful concierge business.

It’s crucial to assess your skill set before starting a concierge business to ensure you have the necessary capabilities.

Identify any gaps and decide whether to acquire those skills or hire someone who possesses them.

Key skills for a concierge business owner include:

• Communication : Effective communication with clients, vendors, and team members is vital for understanding needs and delivering exceptional service.
• Organization : Strong organizational skills are necessary to manage schedules, bookings, and tasks efficiently.
• Problem-Solving : The ability to think quickly and find solutions to unexpected challenges is essential in the fast-paced environment of concierge services.
• Customer Service : Providing top-notch customer service ensures client satisfaction and loyalty, contributing to business success .
• Time Management : Efficiently allocating time to tasks and prioritizing responsibilities helps in meeting client demands and deadlines.
• Attention to Detail : Paying close attention to details ensures accuracy in bookings, reservations, and fulfilling client requests.
• Networking : Building and maintaining a network of contacts, including vendors and service providers, enhances the range of services offered to clients.
• Flexibility : Adaptability to changing circumstances and client preferences is crucial for delivering personalized service and handling unexpected situations.
• Tech Savvy : Proficiency with technology and relevant software aids in managing bookings, communication, and organization effectively.
• Financial Management : Understanding basic financial principles and managing budgets, expenses, and invoices is essential for business sustainability.

Assessing and developing these skills ensures you’re well-equipped to run a successful concierge business.

For more, see The Essential Skills To Run a Business

Considering a Concierge Business For Sale

Benefits of Buying an Established Concierge Business:

• Immediate Revenue : Start earning income from the day you acquire the business, skipping the initial startup phase.
• Avoid Startup Challenges : Bypass the challenges and uncertainties associated with launching a new business.
• Assess Viability : Evaluate the business’s performance and potential before committing, knowing its revenue, profit, and expenses.
• Existing Customer Base : Inherit an established clientele, providing a foundation for future growth and stability.
• Reputation : Benefit from the business’s established reputation and brand recognition in the market.

Drawbacks of Buying an Established Concierge Business:

• Higher Cost : Purchase price typically includes goodwill, making it more expensive than starting from scratch.
• Resistance to Change : Implementing changes to the existing business model may risk alienating current customers.
• Inherited Reputation : Assume the reputation of the business, including any negative aspects, which can be challenging to overcome.

Considering these factors, evaluating existing concierge businesses for sale provides an alternative path to entrepreneurship with its own set of advantages and challenges.

The latest search results for a concierge business for sale and others in the same category.

See our article on performing due diligence for buying a business if you find something promising.

Franchise Opportunities Related to a Concierge Business

Pros of Owning a Franchise:

• Proven Business Model : Follow a pre-established plan provided by the corporate office for operational success.
• Benefit from Reputation : Leverage the existing reputation and marketing efforts of the franchise brand.
• Comprehensive Knowledge : Gain thorough understanding of the business model and operations before launching.
• Corporate Support : Receive ongoing assistance and support from the franchisor.

Cons of Owning a Franchise:

• High Cost : Initial investment and ongoing fees can be substantial.
• Limited Autonomy : Significant changes or decisions often require approval from corporate headquarters.
• Restrictions on Products/Services : Limited to offering approved products or services specified by the franchise agreement.
• Operational Constraints : Must adhere strictly to operational guidelines outlined in the franchise agreement.
• Ongoing Fees : Pay regular franchise fees, potentially affecting profitability.

Exploring franchise opportunities within the concierge industry or related sectors can unearth potential business models or concepts not previously considered.

Use resources like franchise directories to identify relevant opportunities.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

There are many sources of information that you may not have considered to increase your knowledge for starting and running a concierge business.

The good news is that the sections below cover a lot of material, and I have made it easy for you by providing links to search results.

You don’t have to focus on what to look for; instead, click the links that interest you and explore the search results.

You can explore now or bookmark this page to return another time.

Terminology

Being familiar with the terminology in your industry is a must. You can pick it up as you gain more experience.

For now, you can see the list below to get you started.

• Concierge Services : Assistance provided to clients, ranging from booking reservations to running errands.
• Client : Individual or organization utilizing concierge services.
• Provider : Entity or individual offering concierge services.
• Reservation Management : Handling bookings for flights, hotels, restaurants, and events.
• Personal Shopping : Procuring goods or services on behalf of clients.
• Errand Services : Running various tasks, such as grocery shopping or mailing packages.
• Travel Arrangements : Organizing transportation, accommodations, and activities for trips.
• Event Planning : Coordinating gatherings, celebrations, or meetings.
• VIP Services : Offering exclusive or personalized assistance to high-profile clients.
• Corporate Concierge : Providing services tailored to business professionals or organizations.
• Membership Programs : Subscription-based models offering access to premium services.
• Remote Concierge : Assisting clients virtually or via phone/email.
• Destination Management : Offering specialized services for travelers visiting specific locations.
• Luxury Services : Catering to high-end clientele.
• Concierge Desk : Physical or virtual location where clients access services and information.
• Concierge App : Mobile application facilitating service requests and communication.
• Preferred Partners : Establishments or vendors with whom the concierge has preferred relationships.
• Concierge Fee : Charge levied for services rendered, often separate from service costs.
• Concierge Handbook : Comprehensive guide outlining services, protocols, and standards.
• Service Agreement : Contract detailing terms and conditions between the client and the concierge provider.

Trends and Statistics

Examining industry trends and statistics provides insights into market demand, competitor strategies, and consumer preferences.

It helps in making informed decisions, developing effective marketing strategies, and staying ahead of market changes for sustainable business growth.

See the latest search results for trends and statistics related to the personal concierge industry.

Associations

Trade associations provide benefits such as industry news updates and networking opportunities, fostering professional growth and staying abreast of current trends.

See the search results for associations for a concierge business and the benefits of Joining the Chamber of Commerce.

The Top Personal Concierge Services

Analyzing established concierge businesses offers insights for innovation and identifying competitive advantages. It helps generate ideas, discover industry gaps for exploitation, and reveals overlooked services provided by competitors.

See the latest search results for the top personal concierge services.

Customer Expectations

Examining search results on customer expectations for personal concierge services provides valuable insights from a customer’s viewpoint.

It enables businesses to tailor services to meet and surpass customer needs, uncovering potential issues and ensuring comprehensive service provision.

See the search results related to customer expectations for personal concierge services.

Tips For Concierge Services

Examining concierge service tips enhances skill sets for both experts and novices.

Experts may discover new approaches or gain fresh perspectives, while novices acquire valuable information to improve their skills and knowledge in the industry.

See the latest search results for concierge service to gain tips and insights.

Tips for Running a Concierge Business

Examining tips and insights for managing a concierge business sparks innovative ideas and expands knowledge.

Additionally, encountering advice on circumventing challenges proves invaluable for business success and operational efficiency.

See the latest search results about insights into running a concierge business.

Interviews With Concierge Business Owners

Interviews with experienced concierge business owners provide valuable insights and tips for industry success.

Learning from their experiences helps expand knowledge and provides ideas on effective strategies and pitfalls to avoid, contributing to informed decision-making and improved business operations.

See the latest search results for interviews with concierge business owners.

Publications offer valuable insights and tips for the concierge industry. Explore articles and journals to stay updated on trends, best practices, and innovations in the field.

These resources provide essential knowledge to enhance your concierge business operations.

See the search results for concierge books.

Discussion Forums

Engage in concierge discussion forums to foster industry relationships and gain insights into customer perspectives.

Understanding client viewpoints aids in refining your concierge business operations for better service delivery.

See the latest search results related to concierge discussion forums.

Enroll in online or local courses to enhance skills and knowledge for operating your concierge business. These courses offer valuable insights and practical strategies for improvement.

See the latest courses that could benefit a concierge business owner . Also, see our management articles for tips and insights for managing your business.

Analyzing data in the service sector aids in efficiently managing and enhancing your concierge business. Continuous improvement based on insights ensures sustainability and long-term success.

Look at the latest search results for top personal concierge blogs to follow.

Service Based Business Tips

Look at the latest search results for service tips and insights to follow.

Keeping up with concierge-related news stories is crucial for staying informed.

Utilize news outlets to access the latest updates, trends, and developments in the industry. Regularly checking reputable news sources ensures you’re well-informed about concierge-related topics.

See the latest results for personal concierge news.

YouTube offers a variety of industry-related content for visual learners. With daily updates and related video suggestions, it’s a valuable resource for exploring industry topics further.

YouTube videos related to personal concierge services.

Privacy Overview

Concierge Services Business Plan Template

Written by Dave Lavinsky

Concierge Services Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their concierge services businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a concierge services business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Concierge Services Business Plan?

A business plan provides a snapshot of your concierge services business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Concierge Services

If you’re looking to start a concierge services business, or grow your existing concierge services business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your concierge services business in order to improve your chances of success. Your concierge services business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Concierge Services Businesses

With regards to funding, the main sources of funding for a concierge services business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for concierge services businesses.

Finish Your Business Plan Today!

How to write a business plan for concierge services.

If you want to start a concierge services business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your Concierge Services business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of concierge services business you are operating and its status. For example, are you a startup, do you have a concierge services business that you would like to grow, or are you operating concierge services businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the concierge services industry. Discuss the type of concierge services business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of concierge services business you are operating.

For example, you might operate one of the following types of concierge services businesses:

• Shopping : this type of business performs a variety of shopping tasks, from grocery shopping to sourcing a specific big-ticket item.
• Entertainment, dining, and travel arrangements: this type of business makes reservations and procures tickets for a variety of events, or to meet clients’ travel needs.
• Courier: this type of business delivers mail, makes bank deposits, delivers laundry / dry cleaning, or performs general errands.
• Personal assistant: this type of business assists with whatever the client requests, including the tasks listed above, as well as tasks such as electronic organization, social media management, research, etc.

In addition to explaining the type of concierge services business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of persons assisted, the prestige of clientele served, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the concierge services industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the concierge services industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your concierge services business plan:

• How big is the concierge services industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your concierge services business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your concierge services business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: large corporations, political organizations, busy individuals.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of concierge services business you operate. Clearly, political organizations would respond to different marketing promotions than socialites, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most concierge services businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other concierge services businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes individuals who prefer to complete tasks on their own, or from dedicated personal assistants.

With regards to direct competition, you want to describe the other concierge services businesses with which you compete. Most likely, your direct competitors will be concierge services businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• Do they specialize in specific services (i.e. travel arrangements or finding specific artwork, etc.)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a wider range of services?
• Will you offer greater convenience, such as online requests?
• Will you provide personalized customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a concierge services business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of concierge services company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to arranging dinner reservations, will your concierge services business provide dining recommendations and reminders of upcoming anniversaries or other important dates that typically include dining out?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your concierge services company. Document your location and mention how the location will impact your success. For example, will you operate from a physical office, or will you interact with clients online and/or at their home or place of business? In this section, discuss how your location will affect demand for your services.

Promotions : The final part of your concierge services marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Signs and billboards
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your concierge services business, including marketing, providing consultations, completing tasks, maintaining company vehicles, keeping up to date on restaurants and events, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to assist your 100th person, or when you hope to reach $X in revenue. It could also be when you expect to open a concierge services business in a new location.  

Management Team

To demonstrate your concierge services business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing concierge services businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in customer service, or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve clients on a contract basis, or on an as-needed basis? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your concierge services business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a concierge services business:

• Office build-out including fixtures, construction, etc.
• Cost of buying or leasing a company vehicle
• Cost of office supplies such as software
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office lease, or an overview of all the services you provide.  

Putting together a business plan for your concierge services business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the concierge services industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful concierge services business.  

Don’t you wish there was a faster, easier way to finish your Concierge Services business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

How to Start a Personal Concierge Business

As a personal concierge, also known as a personal assistant, your range of duties is bound only by your own description of what you’ll do and the needs of the individuals who hire you. That scope of activity can include dog walking and pet-sitting, appointment scheduling and travel booking, moving assistance, home office support, and whatever else you’ll do or be asked to do by your clients.

You may also be interested in additional side hustle ideas .

Ready to turn your business idea into a reality? We recommend forming an LLC as it is the most affordable way to protect your personal assets. You can do this yourself or with our trusted partner for a small fee. Northwest ($29 + State Fees) DIY: How to Start an LLC

Start a personal concierge business by following these 10 steps:

• Plan your Personal Concierge Business
• Form your Personal Concierge Business into a Legal Entity
• Register your Personal Concierge Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Personal Concierge Business
• Get the Necessary Permits & Licenses for your Personal Concierge Business
• Get Personal Concierge Business Insurance
• Define your Personal Concierge Business Brand
• Create your Personal Concierge Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your personal concierge business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Personal Concierge Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Find a Domain Now

Powered by godaddy.com, what are the costs involved in opening a personal concierge business.

One of the advantages of this field is the low startup cost. Your personal concierge business is more about you than about inventory or overhead. For instance, you won’t need an office -- except perhaps a spare bedroom or kitchen table big enough for phone and laptop -- since, virtually by definition, most of your activities will take place offsite. And when you are working from home, you’ll be alone, so you’ll impress no one with a fancy office. However, here are a few costs you might be unable to avoid:

• Phone and computer -- Zero to $1,500. Chances are good that you have both, but they’re both critical to the operation of your business.
• Sales and marketing -- Zero to $3,500 or more. The basics of marketing your services is business cards and flyers. You need to create or hire someone to create a logo and a website that clearly promotes your services. Trade show booth rental and a well thought-out social media presence might also be part of your efforts.
• Transportation -- At least a few tanks of gas or public transit travels to get you started. Your business will take you wherever you need to go, so include travel expenses in your budget. Similarly, you might have to pay for meals or pack your own.
• Professional services and insurance -- Several hundred dollars or more. This isn’t a complicated business, but you might want to run your business category options and your business idea past a lawyer and accountant. You should also explore your liability insurance needs with an agent.
• Membership -- $90 to $300 per year, or more. The annual dues vary depending on your location, but consider membership in the National Concierge Association if there’s a chapter near you. Benefits include continued education, marketing advice and the opportunity to network and exchange rate information and promotional ideas with others in your line of business.

What are the ongoing expenses for a personal concierge business?

Your largest ongoing costs will be for the marketing of your services and such fairly modest daily expenses as gas or transportation, meals, tolls, etc. You should also keep your wardrobe up to date and yourself well groomed. How much you invest in these efforts will largely be determined by the revenue you generate.

Who is the target market?

Look for clients who are busy and have the financial wherewithal to hire your services. These individuals’ lives might be hectic because they’re raising children, working long hours out of the home, or caregiving to parents, among other reasons. Another set of client types are elderly people who can’t function as swiftly as they used to. And some companies, particularly larger corporations, offer concierge services as part of their benefits packages -- or could be encouraged to do so as a way of addressing some of the personal needs of their busy employees.

How does a personal concierge business make money?

Your main source of revenue will be from your clients for your services and, occasionally from their additional tips in appreciation. Also, consider exploring the possibility of developing referral agreements with such vendors as wedding planners, travel agents and moving companies that will enable you to receive commissions or discounts for business conducted by your clients.

The website Payscale estimates an average rate of $12.83 an hour, and about $25 at the top end. However, this heavily reflects paid employees of services offered by hotels and other hospitality businesses rather than independent contractors. Your own rates will be determined by how much perceived value you offer as well as by the wage rate in your location and the finances of the clientele you target.

How much profit can a personal concierge business make?

Payscale puts concierge salaries in the range of from about $21,000 to $41,500 annually. Glassdoor has the figure at a national range of around $25,400. However, both of these sources are primarily concerned with the salaries of employees for concierge services at hospitality centers. Your own revenue stream will depend on your reputation, marketing expertise, local competitive rates and other factors.

How can you make your business more profitable?

Explore the possibility of adding life coaching to your service offering. Visit this website to learn about life coaching and how to gain industry certification.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

One crucial aspect that cannot be overlooked when starting your personal concierge business is the importance of establishing a solid business foundation. While sole proprietorships and partnerships are the most common entity types for small businesses, they're a far less stable and advantageous option than LLCs.

This is because unincorporated business structures (i.e., sole proprietorships and partnerships) expose you as an owner to personal liability for your business's debts and legal actions, while LLCs protect you by keeping your personal assets separate from your business's liabilities.

In practice, this means that if your personal concierge business were to face a lawsuit or incur any debts, your savings, home, and other personal assets could not be used to cover these costs. On top of this, forming your business as an LLC also helps it to appear more legitimate and trustworthy.

More than 84% of our readers opt to collaborate with a professional LLC formation service to kickstart their venture. We've negotiated a tailored discount for our readers, bringing the total down to just $29.

Form Your LLC Now

Note: If you're interested in more information before getting started, we recommend having a look at our state-specific How to Start an LLC guide (DIY) or our in-depth Best LLC Services review (for those opting for a professional service).

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a personal concierge service. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

For information about local licenses and permits:

• Check with your town, city or county clerk’s office
• Get assistance from one of the local associations listed in  US Small Business Associations directory of local business resources .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Services Contract

Personal concierge businesses should require clients to sign a services agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example service agreement.

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your personal concierge business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Personal Concierge Business needs and how much it will cost you by reading our guide Business Insurance for Personal Concierge Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a personal concierge business

A savvy online and social media presence is critical. Make sure you clearly express the range of your services. Join Facebook groups where potential client types gravitate, but don’t hard-sell here. Get to know your new web friends before explaining what you do, and wait for them to come to you. Another way of promoting your services is with a simple flyer posted where your prospects congregate. Ask permission first, but you might post your services in employee lunchrooms, restaurants where workers take midday meals, in coffeehouses where moms hang out, and in the local malls and supermarkets where they shop. If you have more capital for marketing, consider renting booths at trade shows for brides, home and garden shows, and other relevant shows and events.

How to keep customers coming back

First, decide the profile of your ideal clientele. Will your services primarily be targeted to mothers with young families, harried workers, the elderly or other groups? Once you’ve established contact, handle your assignment with such a degree of excellence that your clients will tell their friends in similar need or offer referrals if asked. Don’t be afraid to ask your clients to refer you to their family and friends.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Energy, flexibility, organization, and an entrepreneurial spirit are your friends. Each client and their needs might be wildly different, so you should enjoy meeting each day’s unique challenges. You must be good at marketing yourself and enjoy meeting people and being a part of their lives to the extent they need and allow.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a personal concierge business?

Your typical day is too hard to define since each will be different depending on the mix of your clientele and services extended, but you must make room for the following basic activities.

• Promoting your services and seeking clients in unique and creative ways
• Scheduling time to meet with new prospects
• Undertaking the assignments expected of you
• Handing the everyday office tasks demanded of everyone in business, from scheduling your time to invoicing clients and paying your bills

What are some skills and experiences that will help you build a successful personal concierge business?

You must get along well with others and project an aura of self confidence and accomplishment. You must be a well organized multi-tasker with strong sales skills.  You should also be able to create a website that effectively introduces you to your public and be adept at social media to broaden your appeal.

What is the growth potential for a personal concierge business?

Since this is a field of business that can be considered a luxury that some could dispense with if personal budgets had to be cut, personal concierge services are closely tied to the economy. As long as the local economy stays at least fairly strong, there’s opportunity for growth. Or you might strive to become so indispensable to your clients that they’d see your services as more of a necessity than a luxury.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a personal concierge business?

Start slow, with a single client on a part-time basis. For instance, it might be a mom who needs you after the kids get out of school and that might allow you to continue another part-time night or weekend job. Another idea is to approach businesses first as a concierge to employees. That way you can possibly count on enough business to devote your full-time energy once you sign a contract. Approach larger corporations via their human resources department.

If you have more cash on hand than answers (if will cost you $20,000 upfront) consider buying a franchise of an existing concierge business. The advantage is that someone else got the kinks out of the idea and can serve as a guide to establishing your own successful business. But be sure to first carefully research the opportunity and make sure it’s to your benefit before investing in such a situation.

How and when to build a team

Unless you explore franchising opportunities of your own, you probably won’t have a need for employees. However, you can build collaborations with other service providers like florists or travel agents to support or expand your service offering.

Useful Links

Industry opportunities.

• National Concierge Association
• Franchise Opportunity with Bed Rest Concierge

Real World Examples

• Ann Arbor business
• NYC business

Further Reading

• Testimonial from a Business Owner
• Tips for Starting this Business

Entrepreneur Interviews

Read Interview

Have a Question? Leave a Comment!

• Sample Business Plans

Concierge Services Business Plan

Scalability, strategic partnerships, and a recurring revenue model make starting a concierge business a lucrative and rewarding profession.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your concierge services business? You’re at the right place. Our concierge services business plan template will help you get started.

Free Business Plan Template

Download our free concierge service business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Concierge Services Business Plan?

Writing a concierge services business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your concierge services business, its location, when it was founded, the type of concierge services business (E.g., corporate concierge services, residential concierge services, hotel concierge services), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Concierge Services: Highlight the concierge services you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include travel & transportation services, event planning & coordination, restaurant & dining services, personal shopping & gift services, etc as some of your services.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Residential concierge services
• Corporate concierge services
• Hotel concierge services
• Personal concierge services
• Describe the legal structure of your concierge services, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your concierge services’ founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established concierge services provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance, business professionals, corporate clients, senior citizens, or travelers & tourists could be an ideal market for concierge services.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For instance, the global concierge services market is going to be $1190.89 million by 2030, so it is crucial to define the segment of your target market and its growth potential.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your concierge services from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, virtual & remote services have a booming market; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your concierge services company, such as business registration & licensing, employment laws, insurance, data privacy & security, etc.

Here are a few tips for writing the market analysis section of your wedding consultant business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Wedding Planning Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Service categories: To add structure and clarity, divide your services into groups or types. You might group services into categories like Personal Errands, Travel Assistance, Event Planning, Home Services, etc.
• Travel assistance
• Ticket reservation
• Personal errands
• Event planning
• Restaurant reservation
• Home services
• Additional Services: Mention if your concierge services company offers any additional services. You may include services like home management, pet care, personal fitness & wellness, technology assistance, event tickets & reservations, etc.

In short, this section of your concierge services plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, personalized attention, extensive network & exclusive partnership, or technology integration could be some of the great USPs for a concierge services company.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, email marketing, content marketing, etc.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other businesses, offering referral programs, influencer collaboration, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts & offers, personalized service, etc

Overall, this section of your personal concierge business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your concierge services business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees or concierge professionals needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your concierge services business. Your operational processes may include client onboarding, service request management, service request management, service planning & coordination, service execution, etc.
• Equipment & Software: Include the list of equipment and software required for concierge services, such as communication devices, computer systems & software, office supplies, security equipment, technology gadgets, safety equipment, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your concierge services business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your concierge services company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, senior management, and other department managers (e.g. operations manager, customer services manager, general manager.) involved in the concierge services business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your concierge services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your concierge services business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a concierge services business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your concierge services business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample concierge services business plan will provide an idea for writing a successful concierge services plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our concierge services business plan pdf .

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Frequently asked questions, why do you need a concierge services business plan.

A business plan is an essential tool for anyone looking to start or run a successful concierge services business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your concierge services company.

How to get funding for your concierge services business?

There are several ways to get funding for your concierge services business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your concierge services business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your concierge services business plan and outline your vision as you have in your mind.

What is the easiest way to write your concierge services business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any concierge services business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a concierge services business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Concierge Service Business Plan

Published Dec.22, 2022

Updated Jul.08, 2024

By: Jakub Babkins

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Table of Content

Concierge Service Business Plan For Starting Your Own Company

The purpose of this business plan is to outline the formation of a concierge service business. The concierge service helps clients take care of their everyday tasks by providing various services.  This plan provides a roadmap for the business’s growth from start-up through maturity. The business plan includes the company’s goals, competitive analysis, financial projections, and marketing strategy.

The purpose of business plans for concierge services is to secure financing for the start-up of a concierge service business. This business plan works best for senior daycare business plans too.

2. Executive Summary

The business.

The purpose of this business plan is to provide a comprehensive overview of the Concierge Service business, its operations, and its potential for success. The company, Frail Care Concierge , will provide an array of services to corporate and individual clients, from personal errands to corporate travel assistance. The owner of the concierge service business has a vast knowledge of how to make a concierge service business plan.

The goal is to become the premier concierge service provider in the city. To achieve this, the company will focus on providing exceptional levels of customer service while also striving to remain competitive with our pricing. The company will also ensure that our team is well-trained and knowledgeable about our services.

Business Target

As a concierge service company, the company anticipates generating revenue by providing personalized concierge services to individuals, families, and businesses. The aim of this sample business plan for personal concierge service is to help with negotiating contracts, advertising, PR, and budgeting.

Our goal is to provide a range of services to clients in order to make their lives easier. The services offered will include errand running, grocery shopping, home organization, event planning, and more. Additionally, the window cleaning business plan will provide window cleaning and house cleaning services.

3. Company Summary

Company owner.

Dave Parker is the owner of Frail Care Concierge. He is highly experienced and qualified professional in the concierge industry. He has more than 20 years of experience in concierge management and has gained extensive knowledge in the areas of customer service, concierge management, marketing, sales, and operations.

Why The Concierge Service Is Being Started

The Dave Parker had over 20 years of expertise as a concierge manager, in addition to experience in other sectors of this industry. Having extensive experience in the industry made him start the business and make this personal concierge services business plan.

How The Concierge Service Will Be Started

The senior concierge service business plan financial experts helped the owner make this business plan which aims to enhance the business so that every individual can benefit from it.

These ready-made business plans for concierge services contain the operational plan involving hiring the initial staff, including a manager, an assistant, and a customer service representative.

The Concierge Service business will be started with a minimal amount of capital. This will be used to purchase the necessary tools and equipment needed to start the business, such as computers, furniture, and office supplies.

With the help of financial experts, the concierge company owner estimates startup costs, including assets, investments, loans, and expenses.

As part of the start-up requirements for a Frail Care concierge service, the following information is provided: total startup expenses, total assets, total start-up funding, total funding requirements, total assets, total liabilities, total planned investment, total capital, total liabilities, and total funding.

4. Services of Concierge Service

The purpose of the business plan for a concierge service company is to raise capital and attract potential partners, as well as to provide stakeholders with an overview of the company’s goals, strategies, and financial projections, the services of the concierge service business include:

• Provide personalized concierge services to clients, including errand running, shopping, appointment setting, scheduling, and event planning.
• Create and manage a database of reliable and trusted service providers, such as cleaners, caterers, and chauffeurs.
• Provide research and recommendations on local attractions, restaurants, and other service.
• The carpet cleaning business plan provides services for carpet cleaning.
• Providing services to the dating concierge service business plan includes helping the clients create a profile, finding and vetting potential matches, providing feedback on the best matches, providing date ideas, arranging dates, providing post-date feedback, and providing relationship advice.
• The handyman business plan provides services such as lawn care, pressure washing, gutter cleaning, and snow removal.
• Arrange transportation and accommodation for clients.
• Vet potential service providers and negotiate the best rates for clients.
• Use online technology and platforms to manage client requests and bookings.
• Develop and implement promotional strategies to increase visibility and reach among target audiences.
• Provide customers with a 24/7 support system to ensure satisfaction and loyalty.
• Monitor customer feedback and use it to improve services.
• Monitor industry trends and devise strategies to remain competitive.
• Track performance metrics, such as customer satisfaction ratings and response times.

5. Marketing Analysis

One of the most important components of concierge service business plan templates is the marketing analysis it provides. The concierge service market is a highly competitive and dynamic one. As such, it is important for entrepreneurs to understand the market’s key elements and develop a marketing strategy that considers the trends, opportunities, and threats present in the market.

Market Trends

The main trends in the concierge service market are the changing consumer preferences, the rise of technology, and the increasing demand for convenience. Consumers are increasingly shifting from traditional services to more technological solutions, such as using apps to manage their concierge service needs. In addition, consumers are increasingly demanding more convenience, making the concierge service market highly competitive.

Marketing Segmentation

The business plan for personal concierge service market segmentation It includes individuals, corporate clients such as companies that require assistance with executive travel arrangements, private clients who need assistance with errands, travel arrangements, personal event planning, and specialty clients such as parents looking for child care assistance, seniors who need elderly care assistance, and others.

This is the business plan for investors who want to start a concierge service business, and it targets individuals and corporations. For the concierge service business, the company targets individuals and businesses who need help with their daily activities, as well as those who are seeking professional and personal support. The Frail Care Concierge Company’s services are intended for individuals and businesses from all sectors, such as corporate executives, entrepreneurs, students, families, and others who need assistance.

Product Pricing

The pricing for our concierge services will be based on the service requested. The company will provide a range of services, from basic errand running to more complex tasks, such as event planning and travel arrangements. For each service, the company will offer a base rate, with additional fees for any additional tasks or services requested.

6. Marketing Strategy Of Concierge Service

Competitive analysis.

The concierge service market is highly competitive, with many providers offering similar services. These companies are focusing on expanding their service offerings and launching new services, innovative products, and digital solutions. They are also focusing on strategic collaborations and partnerships to increase their market presence and strengthen their market reputation.

Sales Strategy

In starting a concierge errand business, revenue and profit are the primary objectives. The company will promote our concierge service through a combination of online, print, and word-of-mouth strategies. This will include creating a website and social media profiles, placing ads in local publications, and attending relevant events to spread the word.

Sales Monthly

The luxury concierge business plan focuses on building relationships with other businesses, such as hotels, restaurants, and transportation services, to create a network of partners that can refer customers to the concierge service.

The business generates revenue by selling services to the clients, including errand running, shopping, appointment setting, scheduling, and event planning. According to the experts, the following sales will occur each month, based on the opinions of the experts.

Sales Yearly

The concierge service company earns revenue by providing various services. Based on the experts’ estimates, the following sales are anticipated yearly.

Sales Forecast

There is an expectation of a relatively consistent level of sales for the concierge service company. A steady stream of revenue is expected rather than sharp fluctuations. The following forecasts the sales:

7. Personnel Plan Of Concierge Service

Company staff.

Professional staff will be hired by the owner to assist in starting a concierge service company. Employees will be needed to operate the Company:

The management staff includes;

• General Manager
• Operation Manager
• Human Resources Manager

The operational team includes;

• Front Desk Coordinator
• Concierge Attendants
• Security Guards
• Housekeeping Staff

Other Staff includes;

• Administrative Assistant
• IT Technician
• Receptionist
• Cleaning Staff

Average Salary of Employees

Average salaries of concierge service employees varies according to the company’s location, size, and services. Concierge services generally pay between $25,000 and $100,000 per year.

8. Financial Plan For Concierge Service

In collaboration with financial experts, Dave Parker assessed the company’s finances and developed a strategy for how to start concierge service. To outline the company’s development, they develop financial plans for three years in advance.

Important Assumptions

In order to calculate the financial plan for the concierge service company:

However, deviations are expected to be limited to levels that do not impact the company’s major financial strategies.

Brake-even Analysis

The following is a breakdown of the concierge company’s fixed and variable costs:

An analysis of monthly break-evens is shown in the following table

Projected Profit and Loss

The following is the projected profit and loss for a concierge service company.

Profit Monthly

Profit Yearly

Gross Margin Monthly

Gross Margin Yearly

Projected Cash Flow

Cash flow projections are shown in the following column diagram.

Detailed information about pro forma cash flow is shown in the following table. It includes subtotal cash from operations; subtotal cash received, subtotal operational expenditures, and general assumptions.

Projected Balance Sheet

Below is a projected balance sheet that shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, current subtotal liabilities, total liabilities, total capital, and total liabilities.

Business Ratios

Here is a table showing business ratios, ratio analysis, and total assets.

• How much does it cost to start a concierge business? The cost of starting a concierge business varies significantly depending on the type and size of the business. You may have to pay licensing, insurance, marketing, equipment, and staffing costs. Also, you may need to pay for services such as bookkeeping, web hosting, and other operational costs. Starting a concierge business can cost anywhere from a few thousand dollars to several thousand dollars.
• Do I need a license to start a concierge business? Yes. Depending on the state you are in, you may need a business license, permits, or other licenses to start a concierge business. Additionally, you may need to be certified or trained in certain areas, such as first aid or CPR. It is important to research the requirements in your area before starting a concierge business.

Download Concierge Service Business Plan Sample in pdf

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The Work at Home Wife

Helping you work at home and make money online

The Surprising Truth Behind Starting a Personal Concierge Business

September 18, 2022

Back when I first started my home business, I longed to be a personal conciere. Running errands, and keeping people organized and efficient – sounded like a great gig. But, I was living in a very rural area. There wasn’t much need, and the travel costs involved wouldn’t make it very profitable or affordable.

But, for some lucky gal or guy out there, it’s perfect. And the target market is no longer just busy professionals with an overbooked schedule, it also now includes overstretched parents and the elderly.

Stephanie L. Howitt, Founder of SLH Lifestyle +Concierge , has stopped by to help us navigate how to start a personal concierge service business. You may be surprised to learn it’s not all that difficult

What Services to Offer

One of the big draws of personal assistance to me was the variety of tasks involved. Every day can be different. Most personal concierges are niched in either the type of clients they service or the type of services they offer.

• Grocery shopping
• Home organization
• Event planning
• Buying gifts
• Pet sitting and pet services (like dog walking)
• Running errands like picking up the kids or dry cleaning
• Travel arrangements and relocation services
• Appointment setting
• Internet Research

The list goes on and on. And most businesses in this industry offer a specialized yet diverse service list. Stephanie, for example, has a background in  interior design . As a result, she told us she can offer “lifestyle consulting and design services in tandem with general concierge services to provide a complete lifestyle resource.

How to Start Your Business

When starting any business, there are a lot of essential things to consider:

• Do I need to form a business entity such as a limited liability company (LLC) or a sole proprietorship/DBA?
• Are there any local business licenses I will need?
• Do I need to register my business with my county or state?
• Do I need any permits?
• Do I need to carry liability and/or indemnity insurance?

These are things you should discuss with your tax preparer, attorney, or your local Small Business Development Center office. To get things started, prepare a simple business plan. While this isn’t always necessary if you won’t be applying for financial help, it can help you define your business and target market. B Plans has an example created for a personal concierge business. After you have settled on your business structure and obtained a Federal Tax ID number (FEIN,) you will be able to open your business bank account.

Show Me the Money

Depending on the services you offer and your location, you may be able to earn anywhere from $25 to over $100 per hour. Remember, people are paying you for giving them back time. The more time you can free up for them, the more you can charge. Many concierges charge by the month as opposed to billing hourly.

Startup costs are minimal, as are ongoing costs:

• Car Maintenance and repairs
• Self-employment taxes
• Accounting  and legal fees
• Telephone or cell service
• Travel and restaurant reservations
• Internet service
• Setting up your home office
• Advertising (newspaper or yellow page listing, Facebook ads, etc.)

Where to Find Clients

It’s important to get out into your community to network and introduce yourself and your new career to potential clients. Stephanie started out offering her services to private residences. This not only helped her pay the bills as she built her business, but she was also able to adjust her business model to meet the needs of the clients she wanted to work with in the future. “When working within these residences, I began to observe the needs and wants of my clientele to determine the level of services that would be offered in combination with my previous experience and skill set.”

You should also consider local meetups and  networking events . These are great places to meet other professionals and possibly joint venture partners.

• Rotary clubs
• Chamber of Commerce

There are so many sites these days to help you find clients. Some are free. Some charge a flat fee per listing. Some charge a percentage for every booking they refer you. I highly recommend creating your simple website to attract local clients, but you can also use the following services to meet new prospects.

• Instacart – grocery shopping only
• Citizen Shipper  – deliveries
• Local Facebook Buy/Sell Groups

You can find more on-demand freelance sites in our post,  A to Z List of Where to Find Work in the On-Demand Economy .

As with any business, don’t overlook your best marketing tool – your clients and friends. A personal referral is cheaper yet more effective than any advertising you can purchase. As Stephanie told us, “referrals are wonderful because they already provide a level of trust and reliability for any concierge business!”

Understanding the Pros and Cons

This is a great time to be a service provider. Our busy lifestyles have made it acceptable and accessible for the middle class to hire help such as housecleaners, drivers, personal assistants, and nannies. These services were once considered a luxury only afforded by the upper class.

That being said, these services are often the first to be cut when times get tight. But don’t let that be a deterrent! Ride the wave and diversify during the lean times.

Where to Get Help

The concierge industry is still new and evolving. It may not have the training and professional organizations available that we see with some industries, but there is help available. Stephanie says, “The ICLM International Concierge and Lifestyle Management is a great resource for concierge companies. The association has a professional database and great professional resources for those starting out.

“It is important to stay aware of the hospitality industry as well as general lifestyle and travel trends.”

If you are just getting started, Stephanie has these words of wisdom, “I would advise any concierge beginner never to stop investing in themselves and their service and never to compromise their integrity or core values to get ahead. It’s important to maintain a level of optimism and internal motivation when setting corporate goals. Know wholeheartedly that everyone can achieve a level of success. However, the only way that one can do that is by first taking a chance. So take it.”

About Angie Nelson

Angie Nelson began working from home in 2007 when she figured out how to take her future into her own hands and escape the corporate cubicle farm. Angie’s goal is sharing her passion for home business, personal finance, telecommuting, and entrepreneurship, and her work has been featured on Recruiter, FlexJobs and Business News Daily.

Reader Interactions

September 24, 2015 at 11:48 am

I’ve used a personal concierge to help run business errands for years. It allows me to get deliveries to clients without cutting into my productive time. What I pay in services, I more than make up for in billing.

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How to Start a Concierge Business: Everything You Need to Know

How to start a concierge business - also referred to as a personal assistant business can be accomplished in a few easy steps. 3 min read updated on September 19, 2022

What Is a Concierge Business?

How to start a concierge business - also referred to as a personal assistant business can be accomplished in a few easy steps. It is a popular and lucrative business that provides a variety of personal services to customers/clients. 

Several of the benefits of starting a concierge business include:

• A personal concierge has the option of working from the comfort of home.
• Providing different concierge services and the number of clients you work for determine your potential annual income. A personal concierge can earn an estimated $60,000 annually by offering a wide range of services to a large client base.
• Getting started as a personal concierge is a career choice that does not require an individual to have prior experience, certifications, or special training.
• A person providing concierge services is in the position to receive gifts and tips from their clients, which is a boost to your income. 

There are several non-beneficial aspects of starting a concierge business to consider that include:

• A personal concierge may encounter clients that are considered high-maintenance and difficult to work with that requires working hectic schedules including weekends and holidays.
• Due to demanding clients, time-consuming projects, and unforeseen situations it's necessary to regulate your personal schedule to accommodate "on call" or "last minute" situations.
• If accessing a client's home, you will need to have liability insurance and be bonded.

Step 1. Before starting a concierge business, you will first want to research, study, and learn the legal components and requirements of starting your business. These legal requirements can range from types of personal liability insurance to insurance covering the business itself. You'll also want to determine the type of business license (s) you'll need prior to opening.

Step 2.  Research the demographics of the area you plan to focus your business on to learn what type of clientele you would be working with and what type of concierge services would be in demand. You do not have to focus on just one demographic. You can have clients ranging from large families and corporate accounts to the professional who works from home. 

Step 3. Decide what types of concierge services you want to provide to your clients. These services can range from pet services, such as dog walking, pet grooming, and pet sitting when clients are out of town to arranging travel itineraries for vacations or business trips. Some personal concierge services offer shopping for gifts as well as household items like groceries and personal items. 

Step 4. Create, design, and follow a well-defined business plan that highlights your future goals with your new business. Knowing your financial goals and working towards achieving these goals will help your business be successful and profitable. 

Step 5. Join a professional organization or association like The International Concierge and Lifestyle Management Network to meet other like-minded business owners like yourself.

Step 6. Register your business with your state. You will need to research to make sure no other business has already claimed the name you've selected. For information about starting a business, check the information at the U.S. Small Business Administration  website. 

Step 7. Create a web presence by checking for domain names and creating a website to promote your business.

• What type of equipment do I need to start a concierge business?

You will need a few standard office supplies and equipment such as a computer with a strong internet connection, printer, answering machine, and a reliable phone with multiple lines. You want clients to be able to reach you easily via phone and having internet access allows you to send and receive emails and maintain your social media presence, which is important in marketing your business.

• Should I use social media?

Yes. Having a strong social media presence will boost your popularity and potentially increase your client base. Social media sites to consider include Facebook, Twitter, and Instagram. Create a business profile on each to promote your business. 

• Are there startup costs required to open a concierge business?

Yes. The costs can range from $2,000 to $4,000. The amount depends on the type of services you'll be providing and the equipment necessary to complete the service.

If you need help with starting a concierge business, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.

Hire the top business lawyers and save up to 60% on legal fees

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Concierge Service Business Plan Template

Written by Dave Lavinsky

Concierge Service Business Plan

You’ve come to the right place to create your Concierge Service business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Concierge Service businesses.

Below is a template to help you create each section of your Concierge Service business plan.

Executive Summary

Business overview.

Quality Concierge Services is a startup concierge service company located in San Francisco, California. The company is founded by Max Trenton, a former concierge with a large, established concierge service company. Max has worked within the concierge industry for over 15 years and has a wide range of skills and depth of knowledge within this industry. He has acted as a concierge for over 300 clients, with a 99% rating from clients overall. Quality Concierge Services will provide concierge services for any busy professional, affluent individual or time-constrained customer. We provide personalized, reliable and exceptional concierge services that cater to the unique needs and preferences of each of our clients. Our mission is to ensure the utmost satisfaction and convenience on behalf of our clients. Needs and preferences may include travel arrangements, reservations to events or theaters, tailor-made personal solutions to organizational tasks, arrangements for care for children or animals within a household, and numerous other detail-oriented tasks that many busy clients do not have time to arrange.

Quality Concierge Services will also provide event planning and execution, from casual pool gatherings to cocktail parties in corporate settings. The concierge service will be one that is on-call 24/7, providing full coverage of any event, including unforeseen circumstances during travel, that other concierge services do not supply. Quality Concierge Services goes the “extra mile” when arranging travel, even providing chauffeurs for driving when needed.

Product Offering

The following are the services that Quality Concierge Services will provide:

• Personalized services to meet the preferences of each client
• Travel arrangements and changes with 24/7 on-call service
• Reservations service, including theater and hard-to-acquire ticketed events
• Personally-tailored solutions for organizational tasks, such as office re-arrangements, wardrobe extensions, and property assessments
• Chauffeur and childcare provisions when circumstances warrant

Customer Focus

Quality Concierge Services will target high net-worth individuals, busy professional executives, and those individuals who need specialized care and detailing found within concierge services. Quality Concierge Services will also target high-level executives and their support staff, as well as travel agents who can offer referrals to Quality Concierge Services.

Management Team

Quality Concierge Services will be owned and operated by Max Trenton. He has recruited others from his former place of employment to assist in his startup company. These individuals include Troy Statton, who was the Senior Concierge as the former employer and Kerry Lombaugh, a former associate who will become the Administrative Manager.

Max Trenton holds a Master of Arts degree in Organizational Leadership and has been employed both as a concierge and a Business Development Director in a concierge service firm. He has been employed for over 15 years within the concierge industry. Many of his former clients have indicated they would like to follow him to Quality Concierge Services when it opens for business.

Troy Statton will be the Concierge Director in Quality Concierge Services, overseeing all aspects of the services that concierge personnel provide. He will also manage the Human Resources responsibilities. Troy holds a Bachelor of Arts degree in Hospitality from the University of Wisconsin and is held in high regard by his former clients. Many of his clients have already promised to follow him wherever he is employed.

Kerry Lombaugh holds an Associates of Arts degree in Administration and has 15 years of experience in the management of mid-sized offices. She will be the Office Manager and is familiar with all customer service procedures, bookkeeping, and is known for her personable demeanor and the ability to negotiate with clients to find a positive result for all.

Success Factors

Quality Concierge Services will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Quality Concierge Services
• Unique offerings, such as on-call 24/7 itinerary service for travel arrangements and unexpected or last-minute changes, personally-tailored solutions for organizational tasks, such as office re-arrangements, wardrobe extensions, and property assessments
• Quality Concierge Services offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Quality Concierge Services is seeking $200,000 in debt financing to launch Quality Concierge Services. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Quality Concierge Services.

Company Overview

Who is quality concierge services.

Quality Concierge Services is a newly established, full-service concierge service company in San Francisco, California. Quality Concierge Services will be the most reliable, personalized and convenient choice for high net-worth individuals, busy professionals or those who need specialized services in daily life. Quality Concierge Services will concentrate on the personal preferences of each client and strive to always meet those needs. Quality Concierge Services will provide a guarantee of 100% satisfaction to meet the standards of our clientele each and every time we serve.

  Quality Concierge Services will be able to offer several unique services that go above and beyond those of other services found in San Francisco. The team of professionals will assist with travel itineraries in unforeseen circumstances (including 24/7 phone calls). They will also provide chauffeur services and childcare services when unforeseen circumstances require “all hands on deck”. Concierge Services removes all headaches and issues for our clients of the Quality Concierge Services and ensures every issue is taken care of expeditiously while delivering the best customer service.

Quality Concierge Services History

Since incorporation, Quality Concierge Services has achieved the following milestones:

• Registered Quality Concierge Services, LLC to transact business in the state of California
• Has a contract in place for a 10,000 square foot office at one of the midtown buildings
• Reached out to former clients of the management staff at Quality Concierge Services
• Began recruiting a staff of six and office personnel to work at Quality Concierge Services

Quality Concierge Services

The following will be provided by Quality Concierge Services:

• Day to day management of digital calendars for each client

Industry Analysis

The concierge services industry is expected to grow over the next five years to over $496 million. The growth will be driven by the rising affluence and disposable income of top performers within industry and commerce. The growth will also be driven by the income that allows high-net worth individuals and others capture their own visions and preferences for goods and services. The increasing time constraints placed on busy professionals will also drive growth in the concierge services sector, as will the increase in global travels and tourism. Costs within the concierge services industry will likely be reduced as the digital world creates greater efficiencies of time through the use of digital tools to schedule, plan, and maintain event calendars. The costs will also be reduced as more concierge duties are absorbed by AI attendants and personal robotic tools.

Customer Analysis

Demographic profile of target market.

Customer Segmentation

Quality Concierge Services will primarily target the following customer profiles:

• High net-worth individuals
• Busy professionals
• Those who seek personalized care
• Travel agents who can refer potential clients
• Professional association memberships
• San Francisco-based private clubs

Competitive Analysis

Direct and indirect competitors.

Quality Concierge Services will face competition from other companies with similar business profiles. A description of each competitor company follows.

Platinum Concierge Company

The Platinum Concierge Company is a San Francisco-based company that specializes in serving celebrities, entertainment artists and social media influencers. The concierge services company is on-call 24 hours per day and offers personalized assistance and support to clients, ranging from making reservations, booking travel arrangements, event planning, obtaining tickets for shows or concerts, arranging transportation, and more.

The Platinum Concierge Services company holds a very high level of exclusivity and the focus is on only those clients who can afford to pay the highest rates for concierge service. Premium, luxury and over-the-top concierge services are the mainstay of this company. The owners, Randall and Candace Myerson, have been in the concierge business for over thirty years and hold many clients in exclusive relationships. While the services include typical personalized activities, the concierge services do not include coverage for mitigating issues, such as childcare or urgent needs to change travel plans.

eX Concierge Group

eX Concierge Group is a premium concierge service tailored specifically for busy C-suite executives. Their mission is to alleviate the burdens of clients’ hectic schedules, enhance productivity, and enrich their personal and professional lives. The target audience is executives at the highest level who face unique challenges and time constraints. The service is designed to cater to their specific needs, preferences, and confidentiality requirements.

The services at eX Concierge Group include those that take the strain away from executives: travel management, personal assistance, event planning, tickets with exclusive access, VIP experiences, and day-to-day operations. Gift-sourcing and deliveries are sometimes included. The personal qualities of the eX Concierge Group are those that fully support high-level executives. They focus on discretion, efficiency, and the ability to anticipate their clients’ needs before they arise.

Black Rifle Personal Concierge Company

The Black Rifle Personal Concierge Company is a security-focused concierge service for those individuals who require such care. The owner of the company is Taylor Lawrence, a former US Navy Seal Commander, who employs former special forces concierge personnel to assist in the aspects of personal security and safety required by certain individuals. The safety of clients is the first priority; however, concierge services also include chauffeur services, planning and executing meetings and events, travel arrangements and security oversight while traveling and other facets of the concierge services.

While the Black Rifle Personal Concierge Company holds personal security as the highest priority, other aspects of concierge services are also offered: discrete and private investigations of potential business partners or high-level employees may be completed, home management and security conditions may be overseen and the security and safety of all company personnel may also be included in concierge services. Black Rifle Personal Concierge Company also builds personal digital toolkits that enable executives to access services, add requests for service, define any concerns and communicate with absolute privacy. Such services are not typically found within a concierge service; however, they are entirely germane for those who require a high degree of security and caution.

Competitive Advantage

Quality Concierge Services will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Quality Concierge Services will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive set of services that enable clients to concentrate on their business and personal lives rather than planning and scheduling activities and events.
• Chauffeur and childcare services are offered in the event of schedule conflicts or delays
• 24/7 on-call service available for transportation changes, itinerary cancellations and other unexpected circumstances
• Unbeatable pricing to its clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Quality Concierge Services is as follows:

Word of Mouth/Referrals

Quality Concierge Services has built up an extensive list of contacts over the years by providing exceptional service and expertise to their combined client base. The contacts and clients will follow the managers to their new company and contract with Quality Concierge Services.

Professional Associations and Networking

Max Lawrence will affiliate his company with several associations and industry networking groups to bring Quality Concierge Services to the forefront of potential clients.

Launch Events

Two weeks prior to the opening of the company, Quality Concierge Services will send personal invitations to all former clients, inviting them to a champagne brunch for the launch.

Website/SEO Marketing

Quality Concierge Services will fully utilize their website. The website will be well organized, informative, and list all the services that Quality Concierge Services provides. The website will also list their contact information and list their various services. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “concierge company” or “concierge near me,” Quality Concierge Services will be listed at the top of the search results.

The pricing of Quality Concierge Services will be higher than some competitors; however, it will meet the expectations of their clients. Clients will feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Quality Concierge Services. Operation Functions:

• Max Townsend will be the owner and President of the company. He will oversee all staff and manage client relations. Max has spent the past year recruiting the following staff:
• Troy Statton will be the Concierge Director, overseeing all aspects of the services that concierge personnel provide.
• Kerry Lombaugh will be the Office Manager and oversee all customer service procedures, while providing administrative tasks and bookkeeping.

Milestones:

Quality Concierge Services will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Quality Concierge Services
• 6/1/202X – Finalize contracts for Quality Concierge Services clients
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Quality Concierge Services office
• 7/1/202X – Quality Concierge Services opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Quality Concierge Services are the fees they will charge to clients for their personal services.

The cost drivers will be the overhead costs required in order to staff Quality Concierge Services. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Quality Concierge Services is seeking $200,000 in debt financing to launch its concierge services company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the launch brunch and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Clients Per Month: 255
• Average Revenue per Month: $765,000
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Concierge Service Business Plan FAQs

What is a concierge service business plan.

A concierge service business plan is a plan to start and/or grow your concierge service business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Concierge Service business plan using our Concierge Service Business Plan Template here .

What are the Main Types of Concierge Service Businesses? 

There are a number of different kinds of concierge service businesses , some examples include: Shopping, Entertainment, dining, and travel arrangements, Courier, and Personal assistant.

How Do You Get Funding for Your Concierge Service Business Plan?

Concierge Service businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Concierge Service Business?

Starting a concierge service business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Concierge Service Business Plan - The first step in starting a business is to create a detailed concierge service business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your concierge service business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your concierge service business is in compliance with local laws.

3. Register Your Concierge Service Business - Once you have chosen a legal structure, the next step is to register your concierge service business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your concierge service business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Concierge Service Equipment & Supplies - In order to start your concierge service business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your concierge service business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

How To Write a Business Plan for Personal Concierge Service in 9 Steps: Checklist

By alex ryzhkov, get full bundle.

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Welcome to our blog post on how to write a business plan for a personal concierge service! With the ever-increasing demand for convenience and time-saving services, the personal concierge industry is thriving in the US. According to recent statistics, the personal concierge service market is expected to grow at a CAGR of x% between year X and year Y . This presents a great opportunity for aspiring entrepreneurs to enter the industry and carve their niche.

Before diving into the 9 steps checklist for creating a business plan, it's essential to understand the business model of a personal concierge service. The pay-as-you-go model is a popular choice, allowing clients to choose services on an hourly or per project basis. This flexibility not only appeals to clients' varying needs but also offers personal concierges the freedom to set their rates and ensure fair compensation for their time and expertise.

The first step in creating a successful business plan is to identify your target market and assess the demand for personal concierge services in your area. Conduct thorough market research to understand the competition and identify any gaps in the market that you can fill with your unique value proposition.

Once you have a clear understanding of your target market, defining your unique value proposition and outlining the services you will offer is crucial. This will help differentiate your personal concierge service from competitors and attract clients who resonate with your offerings.

• Determine your pricing strategy and analyze the costs associated with running your business.
• Develop a comprehensive marketing plan to promote your services effectively.
• Create a financial plan that includes projected revenue, expenses, and profit margins.
• Assess the legal requirements and regulations for operating a personal concierge service in your area.
• Determine the necessary resources and tools needed to deliver your services effectively.
• Evaluate potential risks and develop strategies to mitigate them.

By following these 9 essential steps, you will be well-equipped to write a solid business plan for your personal concierge service. Stay tuned for the upcoming sections of this blog post, where we will delve into each step in more detail, providing you with valuable insights and actionable tips to kickstart your entrepreneurial journey in the personal concierge industry.

Identify Your Target Market And Assess The Demand For Personal Concierge Services

Before starting a personal concierge service, it is crucial to identify your target market and assess the demand for such services. Understanding who your potential clients are and their needs will help you tailor your services and marketing efforts effectively.

1. Research demographics: Begin by researching the demographics of your local area, including factors such as age, income level, and lifestyle. This information will help you determine if there is a target audience that can benefit from personal concierge services.

• Consider targeting busy professionals, elderly individuals who require assistance, or time-strapped families.
• Explore whether there are specific industries or communities that might be more inclined to use personal concierge services.

2. Identify pain points: Find out what challenges or tasks your target market often faces that could be addressed by a personal concierge. This could include managing busy schedules, coordinating events, or handling administrative errands.

• Conduct surveys or interviews to gather insights from potential clients.
• Research online forums or social media groups where people discuss their needs and frustrations.

3. Evaluate competition: Analyze the existing personal concierge services in your area to understand their target market and the demand for their services. Assess whether there are underserved segments or opportunities for differentiation.

• Visit competitors' websites, read customer reviews, and analyze their marketing strategies.
• Identify any gaps in the market that are not being addressed by existing providers.

4. Test the market: Consider offering pilot services or conducting a soft launch to test the demand for your personal concierge services. This will allow you to gain real-world feedback and refine your offerings before fully committing to the business.

• Offer discounted or free services to a select group of individuals in exchange for feedback and testimonials.
• Monitor the response and adjust your services based on the feedback received.

By thoroughly researching and evaluating your target market and assessing the demand for personal concierge services, you will be equipped with the necessary insights to tailor your services and attract the right clients. This initial step is essential for laying the foundation of a successful personal concierge business.

Conduct Market Research To Understand The Competition And Identify Gaps In The Market.

When starting a personal concierge service, it is crucial to conduct thorough market research to gain a comprehensive understanding of the competition and identify any gaps in the market that your business can fill. This research will provide valuable insights on how to position your services and differentiate yourself from others in the industry.

Here are a few key steps to effectively conduct market research for your personal concierge service:

• Survey potential clients and gather feedback to understand their needs and preferences. This will help you tailor your offerings accordingly.
• Examine the existing competition in your target market. Identify their strengths and weaknesses, pricing strategies, and service offerings.
• Identify any gaps or unmet needs in the market that your personal concierge service can fulfill. This can include offering specialized services or targeting underserved customer segments.
• Analyze industry trends and market forecasts to stay updated on evolving customer demands and potential opportunities for growth.
• Attend industry events and conferences to network with other professionals in the personal concierge service sector. This will provide valuable insights and establish connections.

By conducting diligent market research, you can gain a competitive advantage by understanding your competitors and identifying unique niches within the market. This knowledge will help you develop a strong value proposition and differentiate your personal concierge service from others in the industry.

Define Your Unique Value Proposition And Outline The Services You Will Offer.

When establishing a personal concierge service, it is crucial to define your unique value proposition to differentiate yourself from competitors in the market. Your unique value proposition is what sets you apart and makes potential clients choose your services over others.

To define your unique value proposition, consider the following:

• Identify your core strengths and expertise that make you the ideal choice for clients.
• Highlight any specialized skills or certifications that add value to your services.
• Consider the specific needs and desires of your target market and how you can fulfill them in a distinctive way.
• Emphasize any unique selling points that make your personal concierge service stand out.

Once you have defined your unique value proposition, it is essential to outline the services you will offer. This will help potential clients understand the range of assistance they can expect from your personal concierge service.

When outlining your services, consider the following:

• Identify services that align with your target market's needs and preferences.
• Consider the specific tasks and responsibilities you are willing and capable to undertake.
• Offer a comprehensive range of services that cater to different categories, such as travel arrangements, home services, errands, and event assistance.
• Consider offering customizable packages or bundles to provide flexibility and accommodate various client requirements.
• Research the services offered by competitors to identify any gaps or areas for improvement in the market.
• Stay updated on industry trends and new service offerings to continuously evolve and adapt your service portfolio.
• Regularly solicit feedback from clients to gauge satisfaction and identify opportunities for enhancing your services.

By defining your unique value proposition and outlining the services you will offer, you will position your personal concierge service as distinctive and appealing to potential clients. Your value proposition should clearly communicate the benefits clients can expect by choosing your services, while your service outline should showcase the breadth and quality of your offerings.

Determine Your Pricing Strategy And Analyze The Costs Associated With Running The Business.

Setting the right pricing strategy is crucial for the success of your personal concierge service. It requires careful consideration of various factors, including the value you provide, the competition in the market, and the costs associated with running your business.

1. Value-based pricing: Consider the unique value proposition you offer and how it differentiates you from competitors. Determine the value your clients will gain from your services, such as convenience, time savings, and personalized assistance. Price your services accordingly to reflect this value.

2. Competitive analysis: Conduct thorough market research to understand the pricing strategies of your competitors. Determine the average rates charged by similar personal concierge services in your area. This will help you gauge the market expectations and position your pricing competitively.

3. Cost analysis: Assess the costs associated with running your personal concierge business. Consider expenses such as transportation, communication tools, insurance, marketing, and staff if applicable. Calculate the hourly or per project costs, and factor in any overhead expenses to determine a fair pricing structure.

• Consider offering tiered pricing options to cater to different client needs and budgets.
• Offering bundled packages can incentivize clients to book more services, increasing their overall value and your revenue.
• Regularly reevaluate and adjust your pricing strategy as your business grows and market conditions change.

By determining your pricing strategy and analyzing the costs associated with running your business, you can ensure that you are setting competitive prices while considering your own profitability.

Develop a Marketing Plan to Promote Your Personal Concierge Services

Once you have defined your personal concierge services and identified your target market, it is essential to develop a comprehensive marketing plan to promote your business effectively. Here are some key steps to consider:

1. Identify your target audience: Clearly define who your ideal clients are, including their demographics, interests, and needs. This will help tailor your marketing efforts and reach the right people.

2. Create a strong brand identity: Develop a compelling brand that communicates your personal concierge services' unique value proposition. Craft a catchy business name, logo, and slogan that resonate with your target market.

3. Establish an online presence: Build a professional website that showcases your services, testimonials, and contact information. Optimize it for search engines to ensure your business ranks high in relevant searches. Additionally, create engaging social media profiles on platforms that align with your target audience.

4. Craft impactful content: Produce blog posts, videos, or infographics that provide valuable tips, insights, and information related to personal concierge services. This will position you as an industry expert and attract potential clients to your website.

5. Leverage digital marketing strategies: Utilize search engine optimization (SEO) techniques to improve your website's visibility. Consider investing in pay-per-click (PPC) advertising to target specific keywords and demographics. Engage with your audience through email marketing campaigns, newsletters, and social media promotions.

• Collaborate with complementary businesses: Forge partnerships with hotels, travel agencies, real estate agents, or event planners to reach a wider audience and cross-promote your services.
• Offer referral incentives: Encourage satisfied clients to refer your personal concierge services to their friends, family, and colleagues by providing incentives, such as discounted rates or additional benefits.
• Take advantage of online review platforms: Encourage happy clients to leave reviews on platforms like Google My Business, Yelp, or social media. Positive reviews will build trust and credibility for your personal concierge services.

6. Attend industry events: Network with professionals in the hospitality, event planning, or travel sectors by participating in trade shows, conferences, or local business events. This will allow you to create valuable connections and gain exposure for your business.

7. Utilize traditional marketing methods: Consider distributing flyers, brochures, or business cards in strategic locations frequented by your target audience, such as luxury hotels, community centers, or corporate offices.

8. Monitor and measure your marketing efforts: Regularly track the performance of your marketing strategies using analytics tools. This will help you assess which channels are generating the most leads and adjust your marketing plan accordingly.

9. Continuously update and refine your marketing plan: The marketing landscape is constantly evolving, so it's crucial to stay up to date with industry trends and adapt your strategies accordingly. Regularly evaluate your marketing plan's effectiveness and make necessary adjustments to maximize your outreach and conversion rates.

By following these steps and implementing an effective marketing plan, you can increase awareness of your personal concierge services and attract a steady stream of clients who will benefit from your expertise and personalized assistance.

Create a Financial Plan That Includes Projected Revenue, Expenses, and Profit Margins.

Creating a thorough financial plan is essential for the success of your personal concierge service. It allows you to estimate your future revenue, analyze your expenses, and determine your profit margins. Here are the key steps to follow:

• Use a spreadsheet or accounting software to organize your financial data.
• Regularly review and update your financial plan to reflect any changes in your business.
• Consider consulting with a financial advisor to ensure accuracy and comprehensiveness.

1. Projected Revenue: Start by estimating your projected revenue based on your pricing strategy, target market, and anticipated demand. Consider factors such as the number of clients you expect to serve, the average rate per hour or project, and any additional sources of income like package deals or commission-based partnerships. It's prudent to be realistic with your projections and account for potential fluctuations in business.

2. Expenses: Identify and analyze all the expenses associated with running your personal concierge service. This may include office space rent, utilities, insurance, marketing costs, transportation expenses, necessary equipment or software, and staff wages if applicable. Be thorough in estimating your expenses to ensure accuracy in your financial plan.

3. Profit Margins: Profit margins reflect the profitability of your business and are calculated by subtracting your expenses from your projected revenue. Analyze your profit margins to understand how much profit you can expect to generate for each service or package you offer. This evaluation will help you determine if your pricing strategy is sustainable and profitable in the long run.

4. Cash Flow Management: Consider your cash flow requirements, such as initial investment needs and ongoing operational expenses, to ensure that your business remains financially stable. Having a clear understanding of your projected revenue and expenses will facilitate effective cash flow management.

By creating a financial plan that includes projected revenue, expenses, and profit margins, you can make informed decisions and set realistic goals for your personal concierge service. It also provides a roadmap for financial success and helps you stay on track as you monitor your business's financial performance.

Assess The Legal Requirements And Regulations For Operating A Personal Concierge Service In Your Area.

Operating a personal concierge service requires compliance with various legal requirements and regulations. It is crucial to understand and adhere to these guidelines to ensure a smooth and legally compliant operation of your business. Here are some important aspects to consider:

• Research local, state, and federal laws: Start by researching the legal requirements and regulations specific to personal concierge services in your area. Familiarize yourself with any permits, licenses, or certifications that may be necessary for operating your business.
• Business registration: Determine the legal structure of your business, such as sole proprietorship, partnership, or limited liability company (LLC). Register your business with the appropriate government agencies and obtain any required business licenses or permits.
• Insurance coverage: Protect your personal concierge service by obtaining the necessary insurance coverage. Consider liability insurance to safeguard against potential risks or damages that may occur during service delivery.
• Data protection and privacy: As a personal concierge, you may handle sensitive information and personal data of your clients. Ensure compliance with data protection and privacy laws to maintain confidentiality and protect your clients' information.
• Employment regulations: If you plan to hire additional staff or subcontractors, familiarize yourself with applicable employment laws, including minimum wage requirements, overtime regulations, and taxation obligations.
• Consult with a legal professional: Seek advice from a lawyer who specializes in business law to ensure you fully understand and comply with all legal requirements relevant to your personal concierge service.
• Stay updated: Keep yourself informed about any changes or updates in the legal landscape that may impact your business. Regularly review and revise your practices to stay compliant with any new regulations.

By assessing and adhering to the legal requirements and regulations for operating a personal concierge service in your area, you can establish a solid foundation for your business and mitigate potential legal risks.

Determine The Necessary Resources And Tools Needed To Deliver Your Services Effectively

When starting a personal concierge service, it is essential to have the right resources and tools in place to ensure efficient and effective service delivery. Here are some key considerations to keep in mind:

• Staff: Determine the number of staff members you will need based on the demand for your services. Consider hiring individuals with excellent organizational and communication skills who can handle various tasks simultaneously.
• Technology: Invest in a reliable computer system, software, and high-speed internet access to manage client requests, appointments, and communications efficiently. Utilize project management tools and apps to stay organized and keep track of ongoing tasks and deadlines.
• Transportation: Depending on the nature of your services, you may need reliable transportation to run errands, pick up supplies, or escort clients to various locations. Consider leasing or purchasing a vehicle that fits your business needs.
• Communication: Ensure that you have a dedicated phone line or VoIP system to handle client calls professionally. Alternatively, you can use virtual phone services that allow you to forward calls to your personal line.
• Networking and Partnerships: Establish relationships with local businesses and service providers to enhance your service offerings. Collaborate with trusted vendors for home services, event planning, or other specialized tasks to provide comprehensive solutions to your clients.
• Insurance: Protect your business and clients by obtaining appropriate insurance coverage. Consider liability insurance to safeguard against potential risks and unexpected incidents.
• Regularly assess and update your resource and tool requirements as your business grows and evolves.
• Consider utilizing virtual assistant services or outsourcing tasks that are outside the scope of your expertise or availability.
• Stay informed about emerging technologies and tools that can streamline your operations and enhance client satisfaction.

Evaluate Potential Risks And Develop Strategies To Mitigate Them.

As with any business venture, it is crucial to assess and evaluate potential risks that may arise while operating a personal concierge service. By identifying these risks early on, you can develop effective strategies to mitigate them and ensure the smooth operation of your business. Here are some important risks to consider and strategies to mitigate them:

• Client cancellations or no-shows: One of the risks in the personal concierge industry is clients cancelling appointments or not showing up, which can lead to a loss of time and revenue. To mitigate this risk, consider implementing a clear cancellation policy that outlines the consequences and fees for cancellations. Additionally, you can require clients to provide a deposit or payment in advance for certain services to ensure commitment.
• Security and privacy: Since personal concierges often handle sensitive information and have access to clients' personal spaces, it is vital to implement strict security measures to protect client privacy. This can include implementing secure data storage systems, confidentiality agreements, and background checks for employees or subcontractors. It is also important to educate your staff on privacy protocols and ensure they follow them consistently.
• Supply chain disruptions: Personal concierge services often involve sourcing and coordinating various services or products for clients. An important risk to consider is potential disruptions in the supply chain, such as delays or shortages of certain products or services. To mitigate this risk, develop alternative suppliers or service providers, establish backup plans, and maintain strong relationships with preferred vendors.
• Health and safety hazards: Personal concierge services may involve tasks that carry a certain level of risk, such as running errands or attending events on behalf of clients. It is essential to assess and address potential health and safety hazards associated with these tasks. Develop safety protocols, provide appropriate training to employees, and ensure they have necessary insurance coverage.
• Regularly review and update your risk management strategies to stay ahead of potential risks.
• Stay informed about industry trends and changes in regulations to adapt your risk mitigation strategies accordingly.
• Consider obtaining appropriate insurance coverage, such as liability insurance, to protect your business from unforeseen events.

By thoroughly evaluating potential risks and implementing effective strategies to mitigate them, you can protect your personal concierge service and ensure a smooth and successful operation. Remember that risk assessment and management should be an ongoing process to adapt to changes in the market and industry landscape.

In conclusion, writing a business plan for a personal concierge service requires careful consideration of various factors such as target market analysis, service differentiation, pricing strategy, financial planning, legal requirements, resource allocation, and risk management. By following the nine steps outlined in this checklist, you can create a comprehensive plan that sets you up for success in the personal concierge industry.

Identifying your target market and understanding the demand for personal concierge services will guide your business decisions and help you stand out from competitors. Through market research, you can identify gaps in the market and tailor your services to meet the needs of potential clients.

Defining your unique value proposition and outlining the services you will offer is crucial for positioning your personal concierge service as the go-to choice for clients. Additionally, determining your pricing strategy and analyzing the costs associated with running the business will ensure that your services are financially sustainable.

To promote your personal concierge services effectively, developing a comprehensive marketing plan is essential. This will help you reach your target audience and attract potential clients. Creating a financial plan that includes projected revenue, expenses, and profit margins will enable you to make informed business decisions and track your progress.

Assessing the legal requirements and regulations for operating a personal concierge service in your area is essential for compliance and avoiding potential legal issues. Additionally, identifying the necessary resources and tools needed to deliver your services effectively will help streamline your operations and improve client satisfaction.

Evaluating potential risks and developing strategies to mitigate them is crucial for protecting your business and ensuring its long-term success. By considering these nine steps and creating a well-thought-out business plan, you can establish a strong foundation for your personal concierge service and thrive in this highly demanded industry.

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Concierge Business Plan Template

Written by Dave Lavinsky

Writing a Successful Business Plan For Your Concierge Business + Template

If you’re looking to start or grow a concierge business, you need a business plan. Your plan will outline your business goals and strategies, and how you plan on achieving them. It will also detail the amount of funding you need, and if needed, present a case to investors and lenders regarding why they should invest in your business.

In this article, we’ll explain why you should invest the time and energy into creating a concierge business plan, and provide you with a concierge business plan template that includes an overview of what should be included in each section. Download the Ultimate Concierge Business Plan Template here >

Why Write a Business Plan For a Concierge Business?

There are many reasons to write a business plan for a concierge company, even if you’re not looking for funding. A business plan can help you see potential pitfalls in your business strategy, as well as identify opportunities you may not have considered. It can also help you track your progress and adjust your plans as needed.

That said, if you are looking for funding, a business plan is essential. Investors and lenders want to see that you have a solid understanding of your industry, your customers, and your competition. They also want to know that you have a realistic view of your financial situation and how much money you’ll need to get started.

How To Write a Business Plan For a Concierge Business

While every business plan is different, there are 10 essential components that all concierge business plans should include:

Executive Summary

Company description, industry analysis, customer analysis, competitor analysis, marketing plan, operations plan, management team, financial plan.

Keep in mind that you’ll need to tailor this information to your specific type of concierge business, but these 10 components should be included in every plan.

The executive summary is the first section of your business plan, but it’s often written last. This is because it provides an overview of the entire document.

In the executive summary, briefly explain what your business does, your business goals, and how you plan on achieving them. You should also include a brief overview of your financial situation, including how much money you’ll need to get started.

For organizational purposes, you could create headings for each main section of your business plan to highlight the key takeaways.

For example, your concierge executive summary might look something like this:

Company Overview

[Insert Company Introduction / Short Summary]

Business Goals

[Insert Business Goals & How You Plan To Achieve Them]

Industry Overview

[Insert Industry Statistics on the Size of Your Market]

Competition

[Insert Overview of Competitors & Your Competitive Advantage]

[Insert Information About The Marketing Strategies You Will Use To Attract Clients/Customers]

Financial Overview

You can add and/or remove sections as needed, but these are the basics that should be included in every executive summary.

The next section of your concierge business plan is the company description, where you’ll provide an overview of your business.

Include information about your:

• Company History & Accomplishments To Date

Mission Statement and/or Company Values

With regards to the company overview, here you will document the type of concierge company you operate. For example, there are several types of concierge companies such as:

• Home-Based Concierge Businesses
• Business Concierge Services
• Lifestyle Management Companies
• Homeowners’ Association Concierge Services

For example, a concierge company description might look something like this:

We are an X type of concierge company.

Company History

If an existing company: Since launching, our team has served X customers and generated $Y in revenue.

If startup: I conceived [company name] on this date. Since that time, we have developed the company logo, found potential space, etc. 

This is just an example, but your company description should give potential investors a clear idea of who you are, what you do, and why you’re the best at what you do.

The next section of your business plan is the industry analysis. In this section, you’ll need to provide an overview of the industry you’re in, as well as any trends or changes that might impact your business.

Questions you will want to answer include:

• What is the overall size of the concierge industry?
• How is the industry growing or changing?
• What are the major trends affecting the concierge industry?
• Who are the major players in the concierge industry?

For example, your industry analysis might look something like this:

The size of the concierge industry is $XX billion.

It is currently growing at an annual rate of 5%, with the industry expected to be worth $10 billion by 2025.

Major trends affecting the industry are the growth of the economy and the rise of millennial entrepreneurs. The increase in new businesses is also driving the business concierge segment of the industry.

How We Fit Into The Industry

This is just an example, but your industry analysis should give potential investors a clear idea of the overall industry, and how your company fits into that industry.

The next section of your concierge business plan is the customer analysis. In this section, you’ll need to provide an overview of who your target customers are and what their needs are.

• Who are your target customers?
• What are their needs?
• How do they interact with your industry?
• How do they make purchasing decisions?

You want a thorough understanding of your target customers to provide them with the best possible products and/or services. Oftentimes, you will want to include the specific demographics of your target market, such as age, gender, income, etc., but you’ll also want to highlight the psychographics, such as their interests, lifestyles, and values.

This information will help you better understand your target market and how to reach them.

For example, your customer analysis might look something like this:

Target Market & Demographics

The demographic (age, gender, location, income, etc.) profile of our target concierge customer is as follows: 

– Age: 25-54

– Gender: Male/Female

– Location: Urban

– Income: $50,000+

– Education: College educated

Psychographics

Our core customer interests are as follows: 

– Technology: They are early adopters of new technology and they appreciate the convenience that concierge services can provide.

– Travel: They enjoy traveling and they are willing to pay for concierge services that will make their travel experiences more convenient and enjoyable.

In summary, your customer analysis should give potential investors a clear idea of who your target market is and how you reach them.

The next section of your business plan is the competitor analysis. In this section, you’ll need to provide an overview of who your major competitors are and their strengths and weaknesses.

• Who are your major competitors?
• What are their strengths and weaknesses?
• How do they compare to you?

You want to make sure that you have a clear understanding of your competition so that you can position yourself in the market. Creating a SWOT Analysis (strengths, weaknesses, opportunities, threats) for each of your major competitors helps you do this. 

For example, your competitor analysis might look something like this:

Major Competitors

XYZ Company is our major competitor. Its offerings include this, this and this. Its strengths include XYZ, and its weaknesses include XYZ.

Competitive Advantage

Your competitor analysis should give potential lenders and investors a clear idea of who your major competitors are and how you compare to them.

The next section of your business plan is the marketing plan. In this section, you’ll need to provide an overview of your marketing strategy and how you plan on executing it.

Specifically, you will document your “4 Ps” as follows:

• Products/Services : Here is where you’ll document your product/service offerings.
• Price : Detail your pricing strategy here.
• Place : Document where customers will find you and whether you will use distribution channels (e.g., partnerships) to reach them.
• Promotion : Here you will document how you will reach your target customers. For instance, concierge businesses often reach new customers via promotional tactics including print and online advertising, public relations, direct mail, and/or email marketing.

For example, your marketing plan might look something like this:

Products/Services

We offer the following products/services: 

We will use a premium pricing strategy to establish ourselves as the highest quality brand.

We will serve customers directly and through a partnership with XYZ company.

As you can see, your marketing plan should give potential investors a clear idea of your marketing objectives, strategies, and tactics.

The next section of your business plan is the operations plan. In this section, you’ll need to provide an overview of your company’s day-to-day operations and how they will be structured.

• What are your company’s daily operations?
• How are your company’s operations structured?
• Who is responsible for each task?

Your operations plan should be detailed and concise. You want to make sure that potential investors have a clear understanding of your company’s day-to-day operations and how they are structured.

You will also include information regarding your long-term goals for your operations and how you plan on achieving them.

For example, your operations plan might look something like this:

Daily Operations

Our company’s daily operations include XYZ.

Operational Structure

Our company is structured as follows:

• Department 1
• Department 2
• Department 3

Each department is responsible for XYZ tasks.

Long-Term Goals

Our long-term goals for our operations are to achieve the following over the next five years.

Date 1: Goal 1

Date 2: Goal 2

Date 3: Goal 3

Date 4: Goal 4

Your operations plan should give readers a clear idea of your company’s day-to-day operations, how they are structured, and your long-term goals for the company.

The next section of your business plan is the management team. In this section, you’ll need to provide an overview of your management team and their experience.

• Who is on your management team?
• What are their qualifications?
• What is their experience?

Your management team ideally includes individuals who are experts in their respective fields. You want to make sure that lenders and investors have a clear understanding of your management team’s qualifications and experience, and feel they can execute on your plan.

For example, your management team might look something like this:

Our management team is comprised of the following X individuals with the following experience.

Team Member 1: 

Team member 1’s qualifications and experience include XYZ.

Team Member 2: 

Your management team should give potential lenders and investors a clear idea of who is on your team and how their qualifications and experience will help your company succeed.

The final core section of your business plan is the financial plan. In this section, you’ll need to provide an overview of your company’s financials.

• What are your company’s projected revenues?
• What are your company’s projected expenses?
• What is your company’s projected growth rate?
• How much funding do you need and for what purposes? For example, most startup concierge businesses need outside funding for things such as marketing, staff salaries, and office lease.

Your financial plan should give potential investors a clear understanding of your company’s financials. While you may include a summary of this information in this section, you will include full financial statements in the appendix of your business plan.

For example, your financial plan might look something like this:

Our company’s projected revenues over the next five years are $XYZ.

Expenses & Net Income

Our company’s projected expenses and net income over the next five years are $XYZ.

Uses of Funding

This is just an example, but your financial plan should give potential investors a clear idea of your company’s financial projections.

The final section of your business plan is the appendix. In this section, you’ll need to provide any additional information that was not included in the previous sections.

This may include items such as:

• Full financial statements
• Resumes of key management team members
• Letters of reference
• Articles or press releases
• Marketing materials
• Product information
• Any other relevant information

By including this information in the appendix, you are allowing potential investors and lenders to learn more about your company.

In summary, writing a concierge business plan is a vital step in the process of starting and/or growing your own business.

A business plan will give you a roadmap to follow. It can also help you attract investors and partners.

By following the tips outlined in this article, you can be sure that your business plan will be effective and help you achieve your goals.  

Finish Your Business Plan in 1 Day!

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With our Ultimate Concierge Business Plan Template you can finish your plan in just 8 hours or less!

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How to Be a Personal Concierge Make every client feel like the most important person in the world with a personal concierge service.

Feb 22, 2001

Editor's note: This article was excerpted from the Personal Concierge start-up guide , available from Entrepreneur Bookstore.

A personal concierge service runs on the most basic of premises. People want things done but don't have the time to do them. But they're happy to pay someone to take care of their business efficiently and with a touch of class. Why not let that someone be you?

Although personal concierge services are a fairly recent development, the number of companies that serve time-starved clients is mushrooming, right along with customer demand for such businesses. One San Francisco-based concierge business saw its client base double in 1996 and continue to grow up to 50 percent annually for several years after that. Some 2,000 miles away, a Chicago concierge firm that began with 25 clients in 1997 grew to service more than 85 clients in just a few years. Membership in the National Association of Professional Organizers, which includes some professionals who provide concierge services, swelled from a few hundred when founded in 1985 to more than 1,100 members by the late 1990s.

What's Inside

• Introduction
• Target Market
• Location and Employees
• Income and Billing

Why the booming demand for concierges and organizers? A big reason is that most people have accumulated so much stuff--both in the workplace and in their homes. Just glance at your desk or kitchen counter, and you'll probably see stacks of papers, bills, correspondence, etc. In fact, in a recent survey by Steelcase, a leading designer and manufacturer of office furnishings, 27 percent of office workers described themselves as "pilers," while 12 percent described themselves as pack rats. Taking care of all that "stuff" requires time and organization. Some people need help just to get organized; others could manage the paperwork if they weren't saddled with so many other chores. That's when they turn to (or would like to be able to turn to) professionals to help keep them organized, run errands, and see to it that business and personal obligations are met.

Although it's no secret that the personal concierge field is booming, hard numbers are difficult to come by. The National Concierge Association, a Chicago-based group that was founded in the late 1990s as a networking and resource organization for both personal and hotel concierges, doesn't yet track numbers or statistics pertaining to the industry. Cynthia A., a former hotel concierge who runs her own personal concierge business in San Diego, estimates there are a few hundred personal concierges throughout the United States, along with thousands of hotel concierges. Several other personal concierges and concierge consultants agreed with that estimate but said the number of personal concierges is growing fast.

According to Sara-Ann Kasner, president and founder of the National Concierge Association, "The concierge business is exploding right now. There has been tremendous growth." Personal concierges and industry analysts say there is plenty of room for even more growth.

Read Starting Your Own Business for the nitty-gritty business details that can make your business a success.

Who uses personal concierges? Everyone from the millionaire corporate chairman to the single mom with two jobs and three children under age 10.

Concierges are finding their services are needed more than ever--not just by Mr. Corporate, but by Josie Average, too. As mid-level workers get busier and busier, they're becoming more and more comfortable with the concept of passing along their errands to personal concierges. And in an effort to attract and retain employees, more and more companies are offering them personal concierge services.

• Startup Costs

In today's competitive job market, employers are finding they not only need to create a safe-and-supportive environment for their employees, but they must also give employees benefits that help them balance the demands of work and personal commitments. Some companies have found that their employees are putting in so much overtime and working such long hours that they don't have enough hours left in the day to attend to personal business. Employers in certain fields, such as insurance, banking and manufacturing, have found that offering help to their time-stretched employees can boost productivity, making this a workplace perk that benefits the business as well as the workers. For this reason, more employers are offering personal concierge services to their employees.

Industry experts predict we'll be seeing more and more personal concierges serving businesses in the near future. These personal concierges aren't to be confused with corporate concierges; they're not actually corporate employees--more like corporate suppliers. Personal concierge operators are contracted by corporations to provide concierge services, either on-site or on call.

Finding Your Niche

As an aspiring personal concierge, you need to decide what your niche will be. For instance, will you cater strictly to corporate clients? Will you specialize in particular areas for clients or offer more broad-based services? Some personal concierges specialize in one area, such as lining up tickets for concerts or special events; others pride themselves on running every errand imaginable. You need to spend some time thinking about what type of service you want to provide.

Services to Offer

With the industry growing and developing the way it is, it's impossible to give a complete list of services personal concierges provide. Who knows what new service might be offered next week? But this list of some of the services personal concierges can offer might help you come up with a few ideas for services you can provide to your clients:

• Pet-sitting
• Light housekeeping
• Waiting in line at the DMV
• Car repairs, oil change, car wash
• Event planning
• Gift-buying
• Picking up dry cleaning
• Running miscellaneous errands
• Relocation services
• Making travel arrangements
• Mail pickup
• Meal pickup; some chef services
• Dinner reservations
• Interior decorating
• Landscaping
• Maid service
• Carpet cleaning
• Concert/movie reservations, etc.
• Grocery shopping
• Locating hard-to-find items and collectibles

Startup costs for a personal concierge business are estimated to be between $2,000 and $4,000, if you already have a computer and other office basics. If not, the figure could be considerably higher, depending on what kind of computer system and other office supplies you choose to buy.

Since it's a service-based business rather than a product-based one that calls for inventory, starting a personal concierge business doesn't require a large financial investment. In fact, much of what you'll need to be a good concierge can't be bought--for instance, the contacts that come from long-term business relationships with the right people. You can't put a price tag on those contacts, but having them puts you well on the way to success.

You'll still need all the basics, though. Here's a rundown of what you'll need to get your business off to a roaring start:

• A good computer system with a modem, Zip drive and printer
• Software for accounting and contact management
• Fax machine
• Phone with two or three lines
• Answering machine or voice mail
• Cellular phone
• Office supplies and stationery
• Internet access
• Legal and accounting services
• Startup advertising

You need a special bank for your startup business needs. Search our Best Banks for Small Businesses database to find one that best suits your business.

Income & Pricing

Personal concierges can expect to make anywhere from $40,000 to $60,000 a year, depending on how many clients they take on and the range of services they offer. In addition, concierges often receive tips or gifts from grateful clients.

Concierges can bill their clients in a variety of ways. For instance, some charge membership fees based on how many requests are usually made per month. Others bill on monthly retainers, while others charge per service or per hour. It's your game, and you can tailor it to meet your needs.

When asked to put numbers to their fees, concierges say their typical charges would work out to be anywhere from $25 to $125 an hour, depending on the particular task. If concierges dip into their own money to purchase something for a client, the client is billed for the item later.

• Income and Pricing

Some personal concierges also receive what are known as "referral fees" from various companies when they steer business to them. Companies that often pay referral fees include wedding planners, caterers and florists. Many concierges pick up extra income via this avenue.

What Will You Be Paid?

You might be wondering how your clients will be billed or what to charge for your time and efforts. In the rapidly developing personal concierge industry, how you charge your clients is another one of those gray areas with no set-in-stone guidelines. What and how you're paid for your efforts is another area that you will have to research and design along the lines of your own preferences and ideas.

Most of the concierges we talked to charge their clients membership fees. Some memberships allow a certain number of requests each month for one annual fee. For those types of memberships, annual fees might start at around $1,000 to $1,500. Other memberships might be available for a smaller annual fee. For instance, if a client wanted to use the concierge services only once or twice a year for small errands, a fee of $500 might be established. Fees and contracts vary among concierges and clients.

Corporate clients are generally charged much higher fees because they require more services per month. For corporations, membership fees will vary widely depending on the size of the company and how many requests each employee is allowed. Again, most concierges declined to divulge exact fees, but a ballpark annual fee for a corporate client with many employees who are each allowed multiple requests each month could start at about $5,000. More employees and a greater number of requests could drive the fee much higher.

A Day in the Life

Wondering what a regular workday might be like once you get your business off the ground? Of course, "regular" means different things to different people. Many variables may affect your day, such as whether you have a home office or an office away from home; whether you're working full time or part time; and whether you serve mostly corporate clients or mostly personal clients.

To give you an idea of what the workday could be like, we asked Cynthia A. to detail a typical day (if such a thing exists for concierges) in her work life.

"Well, today, for instance," she told us, "I have a client who lives in Virginia and has a relative moving into a nursing home in San Diego. The family couldn't fly out on such short notice so I handled all the details. I went over to the relative's home and helped a mover pack things up.

"There were things that I could tell were personal mementos, so I gathered a few of those and I took them to the relative, who was in the hospital recuperating from a stroke. And when I stopped by the hospital, I ended up staying over an hour and sitting with someone I'd never met because I knew she didn't have anyone else nearby."

After she left the hospital, she made some arrangements for another out-of-state client who wanted to spend Christmas holidays at his beach house in California. "I took care of all the details to set up a Christmas tree at his beach house, as well as making arrangements for his mother to send a package to me with his own Christmas ornaments," she says.

She spent the rest of her day returning phone calls, answering e-mails, meeting with the partners at her company, and being interviewed for this book.

Was the day Cynthia described a typical day for her? Well, she and the other concierges we interviewed said that no two days are alike in their business and that variety is one of the aspects that drew many of them to the business. The one thing they know they'll be doing every day is juggling many tasks, and they must be prepared to do that.

Concierges also say no two clients are the same. Some clients call and want something done yesterday; others generally give the concierge some notice. But as a rule, most concierges said they receive lots of last-minute requests. "It can definitely throw a wrench in things if you're going in one direction and have to change your pace," Cynthia says. "But it's also par for the course, and it's one of the things I enjoy about my work--the unknown."

Letting the world know your business is up and running will bring clients your way. Start by attending some casual business functions and passing out business cards. For instance, find out when your local chamber of commerce, Rotary Club or Toastmasters group holds meetings. Often, they hold breakfast meetings that can be good "meet and greet" opportunities. If you have the time, start your own networking group. You can hold meetings at a local restaurant or even line up a seminar room at a college or university and publish a print or e-mail newsletter to keep members informed of meeting times and dates.

Put ads in the paper. A few of the concierges we talked to had some luck with newspaper ads, while others found they had better results from listings in the Yellow Pages. If you're trying to cut costs, you might not want to spend all your money on expensive advertising. If that's the case, have fliers made up and get permission to post them on bulletin boards in community centers, doctors' offices, dental clinics or in break rooms and cafeterias of large companies. The fliers route is one of the least costly, depending on how much you spend for the printing. You can also send sales letters to potential clients.

Of course, there is always (gulp!) cold calling. Nobody ever looks forward to cold calling because of the fear of rejection. Admittedly, it's no fun calling 10 people in a row who say no to your pitch. But if you stick with it, that 11th call could bring a yes and lots of new business.

There are many other ways you can get the word out. You can send informational packets or brochures about your company to the human resources departments of large corporations in your area or deliver brochures to smaller offices. You might also join a mailing service and send your sales letters and other materials to people on mailing lists. Mailing lists focus on all types of demographics, and you can request any particular one you want to target. Dual-income families and successful businesspeople are two groups that are more likely to need concierge services, so keep this in mind when you're selecting mailing lists.

Associations

• American Errand Runners Organization
• National Association of Professional Organizers
• National Concierge Association

Concierge Consultants

• Holly Stiel's Thankyouverymuchinc.com
• Concierge Atelier

Newsletters

• The NCA News by the National Concierge Association
• NAPO News by the National Association of Professional Organizers

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Last Updated: October 20, 2021 Approved

This article was co-authored by wikiHow Staff . Our trained team of editors and researchers validate articles for accuracy and comprehensiveness. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. wikiHow marks an article as reader-approved once it receives enough positive feedback. In this case, 100% of readers who voted found the article helpful, earning it our reader-approved status. This article has been viewed 116,432 times.

Starting a concierge business is a great idea! People are busier than ever these days, and you can provide a much-needed service by helping them take care of things like errands and other tasks. Even better, you can run this business out of your home and you don’t need anyone other than yourself. You can always grow your team after you find your niche and become successful.

Business Organization

• Grocery shopping
• Picking up/dropping off dry cleaning
• Purchasing and sending gifts
• Walking dogs
• Caring for plants

• For example, maybe you discover that you’re getting a lot of great feedback about your gift buying services. Start developing that part of your business by adding more customizable options and doing more marketing in that area.

• You can use these positive reviews in marketing and advertising your business.

• It’s also important to understand that most of your days will probably be different from each other. For example, you might have 7 clients on Mondays, but only 1 on Tuesdays. Use your downtime to work on things like billing and marketing.

Finances and Insurance

• Your business concept
• Market analysis
• Financial analysis

• Share your business plan with them and ask them to help you navigate specific resources that you need for a concierge business. Your needs are probably different from someone opening up a cafe, for example.
• Check city hall’s website for resources for starting a new business in your community. You’ll find lots of resources there, too.
• Don’t shrug off getting permits. If you don’t have them, you could get in trouble for not properly setting up your business.

• Explain to the agent where your business will be located, how many employees will be working there, and answer any questions they have. This will help them understand your needs for your concierge business.
• Get quotes from a couple of other agents. It never hurts to shop around a little for great rates. You can usually get a quick quote by visiting a website or making a phone call.

• For a business credit card, ask for one with a low APR and perks like cashback.

• For example, you might charge $25 an hour for light housekeeping, but only $20 an hour for basic house sitting services that include bringing in mail and watering plants.
• Typically, concierge services range from $25 per hour to $125 depending on the service and the market.

• For example, you could advertise a "Premium Package" that includes weekly errands, light housekeeping, and other tasks for $1500.

Marketing and Advertising

• Something like Paul’s Personal Concierge Service lets customers know that they will receive personal attention and the alliteration might help them remember it.
• Run a quick Google search to make sure there is not already a business with the name you want to use.

• You can also hire a professional to build and maintain your website for you if this is something you really don’t want to tackle.

• Keep your posts professional and positive. Try an Instagram post that is a photo of a dog with the caption, “Does your best friend need some extra company while you work? Call Paul’s Personal Concierge Service! Available for pet care and all of your other personal assistant needs!”

• Say something like, “Hey, it seems like the people you work with might be interested in a personal concierge. Would you mind hanging up one of my flyers in your break room?”

Expert Q&A

• Ask other small business owners in your area for tips about getting started. Thanks Helpful 0 Not Helpful 0
• Make sure you have reliable transportation for running errands. Thanks Helpful 0 Not Helpful 0

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The Concierge Business Model In A Nutshell

The concierge business model is based on the personal concierge services a business provides to other businesses, employees, and individuals. The concierge business model is one in which a company provides a variety of services to businesses, employees, and individuals. Concierge services were once the domain of the rich and were mostly found in luxury hotels and other such establishments. However, many small business owners are now offering their services to increasingly-time poor consumers with disposable income.

Table of Contents

Understanding the concierge business model

The services a concierge provides are extremely diverse and to some extent, depend on the individual needs of the client. However, most provide personal services that help the customer achieve a better work-life balance. 

Examples of services provided under the concierge business model include:

• Grocery shopping.
• Laundry and dry cleaning.
• Travel arrangements such as booking flights, hotels, or rental cars.
• Home organization.
• General errands such as taking the children to school or booking a doctor’s appointment.
• Making restaurant reservations.
• Small event or party planning.
• Gift purchasing. 
• Interior design, and
• Lifestyle consulting, which may include personal or professional assistant services.

Concierge services were once the domain of the rich and were mostly found in luxury hotels and other such establishments. However, many small business owners are now offering their services to increasingly-time poor consumers with disposable income.

Elements of a successful concierge business model

The concierge business model is relatively simple. Nevertheless, there are some important factors to keep in mind for those thinking of entering the industry:

• Consider the market – there are two broad concierge business model categories: corporate and personal. Corporate services include planning business trips and scheduling meetings, while personal services encompass nearly any household chore or otherwise mundane or time-consuming task. In some instances, concierge services may straddle both categories.
• Focus on high value – consumers from lower socio-economic backgrounds are not going to be attracted to concierge services for obvious reasons. The focus should always be on middle and high-income earners. Generation X and Millennial professionals also desire concierge services because they like to work hard and protect their leisure time. 
• Don’t neglect marketing – it is also important to market concierge services to new and existing clients. The concierge services industry is likely to become more competitive over time, so market differentiation should not be neglected. 
• Build the right relationships – like other freelance industries, those who work under the concierge business model may have difficulty earning a consistent and reliable income. It is important the entrepreneur builds the sort of client relationships that result in repeat or long-term business.

Key takeaways:

• The concierge business model is one in which a company provides a variety of services to businesses, employees, and individuals.
• Once the domain of the wealthy, concierge services are now popular among time-poor consumers who desire a greater work-life balance. Some of the services on offer include home organization, travel arrangement booking, interior design, grocery shopping, restaurant reservations, and general errands such as dropping children off at school.
• The concierge business model is relatively straightforward, but concierge providers should begin by considering whether they want to provide corporate services, personal services, or a mixture of both. What’s more, providers should focus on middle and upper-class consumers and not discount the importance of marketing campaigns and long-term client relationships.

Key Highlights

• Model Overview: The concierge business model involves a company offering a wide range of personal services to businesses, employees, and individuals, aimed at improving work-life balance and alleviating time constraints.
• Historical Background: Originally confined to luxury hotels, concierge services have expanded to cater to time-poor consumers with disposable income, offered by small business owners.
• Service Variety: Services offered within the concierge model are diverse and cater to individual needs. Examples include grocery shopping, travel arrangements, laundry, home organization, event planning, gift purchasing, lifestyle consulting, and more.
• Market Categories: The concierge business model can be divided into corporate services (business trips, scheduling meetings) and personal services (household chores, mundane tasks).
• Target Audience: The focus should be on middle and high-income earners, especially Generation X and Millennial professionals valuing work-life balance.
• Marketing: As competition increases, effective marketing and market differentiation become crucial.
• Relationship Building: Building strong client relationships fosters repeat or long-term business and provides stability for concierge service providers.

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