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How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test

Knowing how to start a presentation is crucial: if you fail to capture the audience’s attention right off the bat, your entire presentation will flop. Few listeners will stick with you to the end and retain what you have told.

That is mildly unpleasant when you are doing an in-house presentation in front of your colleagues. But it can become utterly embarrassing when you present in front of larger audiences (e.g., at a conference) or worse – delivering a sales presentation to prospective customers.

Here is how most of us begin a presentation: give an awkward greeting, thank everyone for coming, clear our throats, tap the mic, and humbly start to mumble about our subject. The problem with such an opening performance? It effectively kills and buries even the best messages.

Table of Contents

• The Classic Trick: Open a Presentation with an Introduction
• Open a Presentation with a Hook
• Begin with a Captivating Visual
• Ask a “What if…” Question
• Use the Word “Imagine”
• Leverage The Curiosity Gap
• The Power of Silence
• Facts as Weapons of Communication
• Fact vs. Myths
• The Power of Music
• Physical Activity
• Acknowledging a Person

How to Start a PowerPoint Presentation The Right Way

Let’s say you have all of your presentation slides polished up (in case you don’t, check our quick & effective PowerPoint presentation design tips first). Your presentation has a clear storyline and agenda. Main ideas are broken into bite-sized statements for your slides and complemented with visuals. All you have left is to figure out how you begin presenting.

The best way is to appeal to and invoke certain emotions in your audience – curiosity, surprise, fear, or good old amusements. Also, it is recommended to present your main idea in the first 30 seconds of the presentation. And here’s how it’s done.

1. The Classic Trick: Open a Presentation with an Introduction

When you don’t feel like reinventing the wheel, use a classic trick from the book – start with a quick personal introduction. Don’t want to sound as boring as everyone else with your humble “Hi, I’m John, the head of the Customer Support Department”? Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them).

Here’s how to introduce yourself in a presentation the right way.

a. Use a link-back memory formula

To ace a presentation, you need to connect with your audience. The best way to do so is by throwing in a simple story showing who you are, where you came from, and why your words matter.

The human brain loves a good story, and we are more inclined to listen and retain the information told this way. Besides, when we can relate to the narrator (or story hero), we create an emotional bond with them, and, again – become more receptive, and less skeptical of the information that is about to be delivered.

So here are your presentation introduction lines:

My name is Joanne, and I’m the Head of Marketing at company XYZ. Five years ago I was working as a waitress, earning $10/hour and collecting rejection letters from editors. About ten letters every week landed to my mailbox. You see, I love words, but decent publisher thought mine were good enough. Except for the restaurant owner. I was very good at up-selling and recommending dishes to the customers. My boss even bumped my salary to $15/hour as a token of appreciation for my skill. And this made me realize: I should ditch creative writing and focus on copywriting instead. After loads of trial and error back in the day, I learned how to write persuasive copy. I was no longer getting rejection letters. I was receiving thousands of emails saying that someone just bought another product from our company. My sales copy pages generated over $1,500,000 in revenue over last year. And I want to teach you how to do the same”

b. Test the Stereotype Formula

This one’s simple and effective as well. Introduce yourself by sharing an obvious stereotype about your profession. This cue will help you connect with your audience better, make them chuckle a bit, and set a lighter mood for the speech to follow.

Here’s how you can frame your intro:

“My name is ___, and I am a lead software engineer at our platform [Your Job Title]. And yes, I’m that nerdy type who never liked presenting in front of large groups of people. I would rather stay in my den and write code all day long. [Stereotype]. But hey, since I have mustered enough courage…let’s talk today about the new product features my team is about to release….”

After sharing a quick, self-deprecating line, you transition back to your topic, reinforcing the audience’s attention . Both of these formulas help you set the “mood” for your further presentation, so try using them interchangeably on different occasions.

2. Open a Presentation with a Hook

Wow your audience straight off the bat by sharing something they would not expect to hear. This may be one of the popular first-time presentation tips but don’t rush to discard it.

Because here’s the thing: psychologically , we are more inclined to pay attention whenever presented with an unexpected cue. When we know what will happen next – someone flips the switch, and lights turn on – we don’t really pay much attention to that action.

But when we don’t know what to expect next – e.g., someone flips the switch and a bell starts ringing – we are likely to pay more attention to what will happen next. The same goes for words: everyone loves stories with unpredictable twists. So begin your presentation with a PowerPoint introduction slide or a line that no one expects to hear.

Here are a few hook examples you can swipe:

a. Open with a provocative statement

It creates an instant jolt and makes the audience intrigued to hear what you are about to say next – pedal back, continue with the provocation, or do something else that they will not expect.

“You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk.”

That’s how Jane McGonigal opens one of her TED talks . Shocking and intriguing, right?

b. Ask a rhetorical, thought-provoking question

Seasoned presenters know that one good practice is to ask a question at the beginning of a presentation to increase audience engagement. Rhetorical questions have a great persuasive effect – instead of answering aloud, your audience will silently start musing over it during your presentation. They aroused curiosity and motivated the audience to remain attentive, as they did want to learn your answer to this question.

To reinforce your message throughout the presentation, you can further use the Rhetorical Triangle Concept – a rhetorical approach to building a persuasive argument based on Aristotle’s teachings.

c. Use a bold number, factor stat

A clean slide with some mind-boggling stat makes an undeniably strong impact. Here are a few opening statement examples you can use along with your slide:

• Shock them: “We are effectively wasting over $1.2 billion per year on producing clothes no one will ever purchase”
• Create empathy: “Are you among the 20% of people with undiagnosed ADHD?”
• Call to arms: “58% of marketing budgets are wasted due to poor landing page design. Let’s change this!”
• Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”

3. Begin with a Captivating Visual

Compelling visuals are the ABC of presentation design – use them strategically to make an interesting statement at the beginning and throughout your presentation. Your first presentation slide can be text-free. Communicate your idea with a visual instead – a photo, a chart, an infographic, or another graphics asset.

Visuals are a powerful medium for communication as our brain needs just 13 milliseconds to render what our eyes see, whereas text comprehension requires more cognitive effort.

Relevant images add additional aesthetic appeal to your deck, bolster the audience’s imagination, and make your key message instantly more memorable.

Here’s an intro slide example. You want to make a strong presentation introduction to global pollution.  Use the following slide to reinforce the statement you share:

“Seven of nine snow samples taken on land in Antarctica found chemicals known as PFAs, which are used in industrial products and can harm wildlife”

Source: Reuters

4. Ask a “What if…” Question

The “what if” combo carries massive power. It gives your audience a sense of what will happen if they choose to listen to you and follow your advice.  Here are a few presentations with starting sentences + slides to illustrate this option:

Alternatively, you can work your way to this point using different questions:

• Ask the audience about their “Why.” Why are they attending this event, or why do they find this topic relevant?
• Use “How” as your question hook if you plan to introduce a potential solution to a problem.
• If your presentation has a persuasion factor associated, use “When” as a question to trigger the interest of the audience on, for example, when they are planning to take action regarding the topic being presented (if we talk about an inspirational presentation).

5. Use the Word “Imagine”

“Imagine,” “Picture This,” and “Think of” are better word choices for when you plan to begin your presentation with a quick story.

Our brain loves interacting with stories. In fact, a captivating story makes us more collaborative. Scientists have discovered that stories with tension during narrative make us:

• Pay more attention,
• Share emotions with the characters and even mimic the feelings and behaviors of those characters afterward.

That’s why good action movies often feel empowering and make us want to change the world too. By incorporating a good, persuasive story with a relatable hero, you can also create that “bond” with your audience and make them more perceptive to your pitch – donate money to support the cause; explore the solution you are offering, and so on.

6. Leverage The Curiosity Gap

The curiosity gap is another psychological trick frequently used by marketers to solicit more clicks, reads, and other interactions from the audience. In essence, it’s the trick you see behind all those clickbait, Buzzfeed-style headlines:

Not everyone is a fan of such titles. But the truth is – they do the trick and instantly capture attention. The curiosity gap sparks our desire to dig deeper into the matter. We are explicitly told that we don’t know something important, and now we crave to change that. Curiosity is an incredibly strong driving force for action – think Eve, think Pandora’s Box.

So consider incorporating these attention grabbers for your presentation speech to shock the audience. You can open with one, or strategically weave them in the middle of your presentation when you feel like your audience is getting tired and may lose their focus.

Here’s how you can use the curiosity gap during your presentation:

• Start telling a story, pause in the middle, and delay the conclusion of it.
• Withhold the key information (e.g., the best solution to the problem you have described) for a bit – but not for too long, as this can reduce the initial curiosity.
• Introduce an idea or concept and link it with an unexpected outcome or subject – this is the best opening for a presentation tip.

7. The Power of Silence

What would you do if you attended a presentation in which the speaker remains silent for 30 seconds after the presentation starts? Just the presenter, standing in front of the audience, in absolute silence.

Most likely, your mind starts racing with thoughts, expecting something of vital importance to be disclosed. The surprise factor with this effect is for us to acknowledge things we tend to take for granted.

It is a powerful resource to introduce a product or to start an inspirational presentation if followed by a fact.

8. Facts as Weapons of Communication

In some niches, using statistics as the icebreaker is the best method to retain the audience’s interest.

Say your presentation is about climate change. Why not introduce a not-so-common fact, such as the amount of wool that can be produced out of oceanic plastic waste per month? And since you have to base your introduction on facts, research manufacturers that work with Oceanic fabrics from recycled plastic bottles .

Using facts helps to build a better narrative, and also gives leverage to your presentation as you are speaking not just from emotional elements but from actually recorded data backed up by research.

9. Fact vs. Myths

Related to our previous point, we make quite an interesting speech if we contrast a fact vs. a myth in a non-conventional way: using a myth to question a well-accepted fact, then introducing a new point of view or theory, backed on sufficient research, that proves the fact wrong. This technique, when used in niches related to academia, can significantly increase the audience’s interest, and it will highlight your presentation as innovative.

Another approach is to debunk a myth using a fact. This contrast immediately piques interest because it promises to overturn commonly held beliefs, and people naturally find it compelling when their existing knowledge is put to the test. An example of this is when a nutritionist wishes to speak about how to lose weight via diet, and debunks the myth that all carbohydrates are “bad”.

10. The Power of Music

Think about a presentation that discusses the benefits of using alternative therapies to treat anxiety, reducing the need to rely on benzodiazepines. Rather than going technical and introducing facts, the presenter can play a soothing tune and invite the audience to follow an exercise that teaches how to practice breathing meditation . Perhaps, in less than 2 minutes, the presenter can accomplish the goal of exposing the advantages of this practice with a live case study fueled by the proper ambiance (due to the music played in the beginning).

11. Physical Activity

Let’s picture ourselves in an in-company presentation about workspace wellness. For this company, the sedentary lifestyle their employees engage in is a worrying factor, so they brought a personal trainer to coach the employees on a basic flexibility routine they can practice in 5 minutes after a couple of hours of desk time.

“Before we dive in, let’s all stand up for a moment.” This simple instruction breaks the ice and creates a moment of shared experience among the attendees. You could then lead them through a brief stretching routine, saying something like, “Let’s reach up high, and stretch out those muscles that get so tight sitting at our desks all day.” With this action, you’re not just talking about workplace wellness, you’re giving them a direct, personal experience of it.

This approach has several advantages. Firstly, it infuses energy into the room and increases the oxygen flow to the brain, potentially boosting the audience’s concentration and retention. Secondly, it sets a precedent that your presentation is not going to be a standard lecture, but rather an interactive experience. This can raise the level of anticipation for what’s to come, and make the presentation a topic for future conversation between coworkers.

12. Acknowledging a Person

How many times have you heard the phrase: “Before we begin, I’d like to dedicate a few words to …” . The speaker could be referring to a mentor figure, a prominent person in the local community, or a group of people who performed charity work or obtained a prize for their hard work and dedication. Whichever is the reason behind this, acknowledgment is a powerful force to use as a method of starting a presentation. It builds a connection with the audience, it speaks about your values and who you admire, and it can transmit what the conversation is going to be about based on who the acknowledged person is.

Closing Thoughts

Now you know how to start your presentation – you have the opening lines, you have the slides to use, and you can browse even more attractive PowerPoint presentation slides and templates on our website. Also, we recommend you visit our article on how to make a PowerPoint Presentation to get familiarized with the best tactics for professional presentation design and delivery, or if you need to save time preparing your presentation, we highly recommend you check our AI Presentation Maker to pair these concepts with cutting-edge slide design powered by AI.

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Start Any Presentation with Confidence: Simon’s Expert Tips and Tricks

• October 23, 2023
• 7 minute read

Knowing how to start a presentation is a critical skill when delivering a speech to any audience or any setting, whether it’s a boardroom, an auditorium, a classroom, or even a rehearsal dinner. Not only does a successful start help settle your nerves, but it also builds confidence. 

Surprisingly, over 70% of Americans fear public speaking more than death itself, as revealed by a study conducted by the National Institutes of Mental Health . This fear can be traced back to our evolutionary past, says The Harvard Business Review , where being watched triggered a survival instinct to avoid predators. However, with the right techniques and strategies, you can overcome this fear and engage your audience right from the beginning. By implementing effective opening techniques, you can capture attention, establish credibility, and set the tone for a memorable and impactful presentation.

With the guidance of Simon Sinek , we’ll share valuable tips on how to start a presentation the right way, instantly engaging your audience and winning them over. So, keep reading and get ready to shine!

And if you’re eager to learn everything about delivering an amazing presentation, including advanced storytelling techniques, practical exercises, and expert PowerPoint advice, don’t miss out on Simon’s bestselling course, The Art of Presenting. Click here to explore it further .

Tip One: Transform your nervousness into excitement

Simon emphasizes the significance of reframing our nervousness as excitement, and he is not alone in this belief. A study published in the Journal of Experimental Psychology demonstrates that shifting our mindset from “feeling anxious” to “feeling excited” can have a positive impact on our outlook, making us feel more optimistic, confident, and in control.

As Simon explains, the physiological symptoms of both emotions are nearly identical. It is our mindset and how we choose to interpret these physiological responses within ourselves that can make all the difference. By embracing the idea that you are excited rather than nervous, you can harness that energy in a positive way and captivate your audience right from the beginning.

A simple technique to employ is to look into the mirror and say aloud, “I’m excited!” This small action can go a long way in helping you start your presentation and get into the flow.

Tip Two: Always Start with WHY

If we had to guess, you’ve probably endured countless presentations that begin with the same old boring stuff. “Today, we’ll be discussing the KPIs…” Or, “Hello, my name is Bob, and I will be presenting a comprehensive overview of the quarterly sales data.”

But let’s break free from the monotony! Instead of following the crowd, let’s explore a more captivating approach to starting a presentation. So, how do you start a presentation in a way that truly engages your audience?

According to Simon, the key is to artfully incorporate your WHY. In his bestselling book, Start with WHY , Simon introduces the concept of the Golden Circle , which consists of three layers: your WHATs, your HOW, and your WHY. While all three are important, Simon emphasizes the significance of the WHY. Your WHY is the driving force behind your HOWs and WHATs. It’s your purpose, cause, or belief that sets you apart. (If you’re interested in discovering your WHY,  check out our course here .)

By infusing your presentation with authenticity and purpose, you instantly grab the audience’s attention and create an emotional connection. In fact, one study published by Stanford University has shown that “the top 10% of authentic speakers were considered 1.3 times more trustworthy and 1.3 times more persuasive than the average communicator.”

So, let’s leave the mundane introductions behind and embrace the power of starting with your WHY. It’s time to captivate your audience from the very beginning and make your presentation truly memorable.

Tip Three: How to Choose a First Sentence 

According to Simon, there are several effective ways to start your presentation: with a question, a surprising fact, a bold statement, or by telling a story. These strategies instantly capture the audience’s curiosity and motivate them to pay attention, eagerly seeking answers throughout your presentation. So, how do you start a presentation in a way that truly captivates your audience?

Take, for example, author Susan Cain, who begins her TED Talk on the power of introverts with the line, “When I was nine years old, I went off to summer camp for the first time.” By launching into a personal story that illustrates a key point from her talk, she establishes a connection with the audience right from the start, as they can relate to the shared experience of summer camp.

When it comes to storytelling, specificity is key in capturing your audience’s investment in your message. In fact, a study conducted in 2009 revealed that emotionally engaging narratives inspire post-narrative actions. This means that if you can tell a story that resonates with your audience, they will not only remember your presentation better but also be more inclined to act upon your intended message.

So, when considering how to start a presentation, remember the power of a well-crafted question, a surprising fact, a bold statement, or a compelling story. These techniques will help you grab your audience’s attention and set the stage for a memorable and impactful presentation.

Tip Four: How to Start a Presentation the Wrong Way

You’re Using Jargon

To avoid alienating your audience, refrain from using jargon or technical terms that may not be universally understood. The key to effective communication is making your audience feel included and part of the conversation. Therefore, use familiar terms and take the time to explain any unfamiliar ones, ensuring that everyone feels engaged and included in your presentation.

You’re Memorizing Your Material

Memorization can hinder your ability to connect with your audience authentically and make you sound robotic. Instead, focus on deeply understanding the key concepts and ideas you want to convey, allowing for flexibility and natural conversation during your presentation. Studies have shown that being intimately familiar with your material, rather than relying on memorization, better prepares you to speak confidently and effectively.

You’re Relying Too Much on Your Slides

While slides are a common tool in presentations, it’s important not to rely on them as a crutch. Your visuals should support your message, but it’s your responsibility to deliver it effectively. Depending too heavily on slides can lead to failure if technical issues arise or if you forget necessary equipment. Being well-versed in your topic reduces the need to rely on slides to speak on your behalf.

You’re Expecting Perfection

Perfection is unattainable, and it’s important to remember that mistakes can happen to anyone, including yourself. Whether it’s a technical glitch or a momentary lapse, embrace the fact that we are all human and errors are a natural part of the process. As Simon can attest, nobody is immune to making mistakes.

Tip Five: How to Present Your First PowerPoint Slide

Using slides and visual aids can enhance your presentation, as 65% of individuals learn best visually. To make a strong first impression, create a visually appealing slide that provides a clear overview of your topic. Avoid clutter and excessive text, opting for graphics and key points that engage your audience. Remember, knowing how to start a presentation can be daunting, but with the right mindset and preparation, you can succeed. 

DO This: 

Now It’s Time to Take Action!

If you’re eager to become a master presenter, there’s a whole world of skills and techniques waiting for you to explore. Dive deeper into the art of presenting by enrolling in The Art of Presenting with Simon course. This comprehensive program covers everything from preparation and storytelling to creating impactful slides. Embark on your journey towards delivering unforgettable presentations today!

For more on The Art of Presenting,  click here .   

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A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

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