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27 Real Primary Research Examples

27 Real Primary Research Examples

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primary research examples definition

Primary research is a type of academic research that involves collecting new and original data to conduct a study.

Examples of primary research include studies that collect data through interviews, questionnaires, original text analysis, observation, surveys, focus groups, case studies, and ethnography.

It is the opposite of secondary research which involves looking at existing data to identify trends or new insights. Both secondary and primary research are legitimate forms of academic research.

Primary Research Examples

1. interviews.

Interviews involve approaching relevant people and asking them questions to gather their thoughts and opinions on a topic. This can take the form of structured, semi-strutured, and unstructured interviews.

Structured interviews generally do not involve back-and-forth discussion between the researcher and the research participant, while semi-structured and unstructured interviews involve the interviewer asking follow-up questions to dig deeper and elicit more insights.

2. Questionnaires and Surveys

Questionnaires are text-based interviews where a set of questions are written down by the researchers and sent to the research participants. The participants fill out the questionnaires and return them to the researcher.

The researcher then anonymizes the data and analyzes it by looking for trends and patterns across the dataset. They may do this manually or use research tools to find similarities and differences in the responses of the research participants.

A simple questionnaire can take the form of a Likert scale which involves asking a research participant to circle their opinion on a set of pre-determined responses (e.g. ‘Very Likely, Likely, Unlikely, Very Unlikely’). Other questionnaires require participants to write detailed paragraphs responding to questions which can then be analyzed.

One benefit of surveys over interviews is that it’s easier to gather large datasets.

3. Control Group Analysis

Control group analyses involve separating research participants into two groups: the control group and the experimental group.

An intervention is applied to the experimental group. Researchers then observe the results and compare them to the control group to find out the effects of the intervention.

This sort of research is very common in medical research. For example, a new pill on the market might be used on two groups of sick patients to see whether the pill was effective in improving one group’s condition. If so, it may receive approval to go into the market.

4. Observation Studies

Observational studies involve the researchers entering a research setting and recording their naturalistic observations of what they see. These observations can then form the basis of a thesis.

Longer-term observation studies where the researcher is embedded in a community are called ethnographic studies.

Tools for observation studies include simple pen-and-paper written vignettes about a topic, recording with the consent of research participants, or using field measuring devices.

Observational studies in fields like anthropology can lead to rich and detailed explanations of complex phenomena through a process called thick description . However, they’re inherently qualitative, subjective , and small-case studies that often make it difficult to make future predictions or hard scientific findings.

Another research limitation is that the presence of the researcher can sometimes affect the behavior of the people or animals being observed.

Go Deeper: 15 Ethnography Examples

5. Focus Groups

Focus groups are similar to interviews, but involve small groups of research participants interacting with the interviewer and, sometimes, one another.

Focus group research is common, for example, in political research, where political parties commission independent research organizations to collect data about the electorate’s perceptions of the candidates. This can help inform them of how to more effectively position the candidate in advertising and press stops.

The biggest benefit of focus group studies is that they can gather qualitative information from a wider range of research participants than one-to-one interviews. However, the downside is that research participants tend to influence each others’ responses.

See More: Examples of Focus Groups

6. Online Surveys

Online surveys are similar in purpose to offline questionnaires and surveys, but have unique benefits and limitations.

Like offline surveys and questionnaires, they can be in the form of written responses, multiple choice, and Likert scales.

However, they have some key benefits including: capacity to cast a wide net, ease of snowball sampling, and ease of finding participants.

These strengths also present some potential weaknesses: poorly designed online surveys may be corrupted if the sample is not sufficiently vetted and only distributed to non-representative sample sets (of course, this can be offset, depending on the study design).

7. Action Research

Action research involves practitioners conducting just-in-time research in an authentic setting to improve their own practice. The researcher is an active participant who studies the effects of interventions.

It sits in contrast to other forms of primary research in this list, which are mostly conducted by researchers who attempt to detach themselves from the subject of study. Action research, on the other hand, involves a researcher who is also a participant.

Action research is most commonly used in classrooms, where teachers take the role of researchers to improve their own teaching and learning practices. However, action research can be used in other fields as well, particularly healthcare and social work.

Go Deeper: 21 Action Research Examples

8. Discourse and Textual Analysis

Discourse and textual analyses are studies of language and text. They could involve, for example, the collection of a selection of newspaper articles published within a defined timeframe to identify the ideological leanings of the newspapers.

This sort of analysis can also explore the language use of media to study how media constructs stereotypes. The quintessential example is the study of gender identities is Disney texts, which has historically shown how Disney texts promote and normalize gender roles that children could internalize.

Textual analysis is often confused as a type of secondary research. However, as long as the texts are primary sources examined from scratch, it should be considered primary research and not the analysis of an existing dataset.

Go Deeper: 21 Discourse Analysis Examples

9. Multimodal, Visual, and Semiotic Analysis

Discourse and textual analyses traditionally focused on words and written text. But with the increasing presence of visual texts in our lives, scholars had to come up with primary research studies that involved the analysis of multimodal texts .

This led to studies such as semiotics and multimodal discourse analysis. This is still considered primary research because it involves the direct analysis of primary data (such as pictures, posters, and movies).

While these studies tend to borrow significantly from written text analysis, they include methods such as social semiotic to explore how signs and symbols garner meaning in social contexts. This enables scholars to examine, for example, children’s drawings through to famous artworks.

Often, primary research is a more highly-regarded type of research than secondary research because it involves gathering new data.

However, secondary research should not be discounted: the synthesis, categorization, and critique of an existing corpus of research can reveal excellent new insights and help to consolidate academic knowledge and even challenge longstanding assumptions .

References for the mentioned studies (APA Style)

Atack, L., & Rankin, J. (2002). A descriptive study of registered nurses’ experiences with web‐based learning. Journal of Advanced Nursing , 40 (4), 457-465.

Baughcum, A. E., Burklow, K. A., Deeks, C. M., Powers, S. W., & Whitaker, R. C. (1998). Maternal feeding practices and childhood obesity: a focus group study of low-income mothers. Archives of pediatrics & adolescent medicine , 152 (10), 1010-1014.

Calvert, M., & Sheen, Y. (2015). Task-based language learning and teaching: An action-research study. Language Teaching Research , 19 (2), 226-244.

Coker, D. L., Farley-Ripple, E., Jackson, A. F., Wen, H., MacArthur, C. A., & Jennings, A. S. (2016). Writing instruction in first grade: An observational study. Reading and Writing , 29 (5), 793-832.

Cossrow, N. H., Jeffery, R. W., & McGuire, M. T. (2001). Understanding weight stigmatization: A focus group study. Journal of nutrition education , 33 (4), 208-214.

Costello, J. (2006). Dying well: nurses’ experiences of ‘good and bad’deaths in hospital. Journal of advanced nursing , 54 (5), 594-601.

Deckx, L., Mitchell, G., Rosenberg, J., Kelly, M., Carmont, S. A., & Yates, P. (2019). General practitioners’ engagement in end-of-life care: a semi-structured interview study. BMJ Supportive & Palliative Care .

Drew, C. (2013). Elitism for sale: Promoting the elite school online in the competitive educational marketplace. Australian Journal of Education , 57 (2), 174-184.

Erdener, M. A., & Knoeppel, R. C. (2018). Parents’ Perceptions of Their Involvement in Schooling. International Journal of Research in Education and Science , 4 (1), 1-13.

Felicia, O. (2021). A social semiotic analysis of gender power in Nigeria’s newspaper political cartoons. Social Semiotics , 31 (2), 266-281.

Gardner, C. D., Trepanowski, J. F., Del Gobbo, L. C., Hauser, M. E., Rigdon, J., Ioannidis, J. P., … & King, A. C. (2018). Effect of low-fat vs low-carbohydrate diet on 12-month weight loss in overweight adults and the association with genotype pattern or insulin secretion: the DIETFITS randomized clinical trial. Jama , 319 (7), 667-679.

Groves, M. M., & Zemel, P. C. (2000). Instructional technology adoption in higher education: An action research case study. International Journal of Instructional Media , 27 (1), 57.

Gullifer, J., & Tyson, G. A. (2010). Exploring university students’ perceptions of plagiarism: A focus group study. Studies in Higher Education , 35 (4), 463-481.

Karlsson, J., & Juslin, P. N. (2008). Musical expression: An observational study of instrumental teaching. Psychology of music , 36 (3), 309-334.

Liu, D., Huang, Y., Huang, C., Yang, S., Wei, X., Zhang, P., … & Zhang, H. (2022). Calorie restriction with or without time-restricted eating in weight loss. New England Journal of Medicine , 386 (16), 1495-1504.

Martin, F., & Bolliger, D. U. (2018). Engagement matters: Student perceptions on the importance of engagement strategies in the online learning environment. Online Learning , 22 (1), 205-222.

Munro, M. (2018). House price inflation in the news: a critical discourse analysis of newspaper coverage in the UK. Housing Studies , 33 (7), 1085-1105.

O’bannon, B. W., & Thomas, K. (2014). Teacher perceptions of using mobile phones in the classroom: Age matters!. Computers & Education , 74 , 15-25.

Olsen, M., Udo, C., Dahlberg, L., & Boström, A. M. (2022). Older Persons’ Views on Important Values in Swedish Home Care Service: A Semi-Structured Interview Study. Journal of Multidisciplinary Healthcare , 15 , 967.

Ravn, I. M., Frederiksen, K., & Beedholm, K. (2016). The chronic responsibility: a critical discourse analysis of Danish chronic care policies. Qualitative Health Research , 26 (4), 545-554.

Sacks, F. M., Bray, G. A., Carey, V. J., Smith, S. R., Ryan, D. H., Anton, S. D., … & Williamson, D. A. (2009). Comparison of weight-loss diets with different compositions of fat, protein, and carbohydrates. New England Journal of Medicine , 360 (9), 859-873.

Saltmarsh, S., Chapman, A., Campbell, M., & Drew, C. (2015). Putting “structure within the space”: Spatially un/responsive pedagogic practices in open-plan learning environments. Educational Review , 67 (3), 315-327.

Samaras, G., Bonoti, F., & Christidou, V. (2012). Exploring children’s perceptions of scientists through drawings and interviews. Procedia-Social and Behavioral Sciences , 46 , 1541-1546.

Sengul, K. (2019). Critical discourse analysis in political communication research: a case study of right-wing populist discourse in Australia. Communication Research and Practice , 5 (4), 376-392.

Smahel, D., Machackova, H., Mascheroni, G., Dedkova, L., Staksrud, E., Ólafsson, K., … & Hasebrink, U. (2020). EU Kids Online 2020: Survey results from 19 countries.

Stawarz, K., Preist, C., & Coyle, D. (2019). Use of smartphone apps, social media, and web-based resources to support mental health and well-being: online survey. JMIR mental health , 6 (7), e12546.Towns, M. H., Kreke, K., & Fields, A. (2000). An action research project: Student perspectives on small-group learning in chemistry. Journal of Chemical Education , 77 (1), 111.

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Primary Research Explained | Definition, Types & Examples

Published by Alvin Nicolas at October 16th, 2024 , Revised On October 24, 2024

While conducting research on any particular topic, subject or phenomenon, we gather information and data. Most of the data gathered already exists, which facilitates us in our work. However, the research that is carried out first-hand is known as primary research. Simply put, primary research is carried out by scholars and researchers to gain new information.

In this article, we shall develop an understanding of what a primary research study is, the importance of primary sources in research , the methodologies used in it and why it is useful in both qualitative and quantitative research .

What Is Primary Research Definition?

Primary research, also known as original research, is the act of gathering fresh data and information for the sake of producing new knowledge and insights. When doing this research, individuals do not rely on available databases, articles and research papers.

Many business, marketing and health companies conduct primary research to make informed decisions, as the data gathered first-hand is highly meaningful and accurate. This type of research is carried out in qualitative research, in the form of surveys, questionnaires and focus groups. Quantitative primary research does exist but is not common.

When To Use Primary Research?

There are two types of research . Unlike secondary research, which deals with existing research, primary research is used when a researcher needs original and up-to-date information on a specific topic. It is also a means to answer a new research question that has been sought by a research scholar.

Limited research or inadequate data on any subject also leads to the collection of new information, which is where primary research comes in handy. Not only can primary research strengthen secondary research but also helps identify new patterns and behaviours that were previously not apparent, addressing any gaps.

Methods Of Primary Research

Primary research can be carried out in many ways, but should always be done according to the principles of scientific methods. Here are some methods used in primary research by researchers, students and organisations:

Surveys/Questionnaires

This is a popular qualitative data collection approach that is used in primary research to gather information by both online and offline questionnaires. These questions tend to discover people’s opinions, behaviour and attitudes towards a particular topic and phenomenon. Questions can be both close-ended and open-ended, depending on the nature of the research.

It is important to understand how to conduct surveys and it is recommended that the surveys must not be lengthy as many individuals have limited attention spans, and can get bored. Moreover, each question must be comprehensive, error-free and not give way to observer bias.

This qualitative research method has been popular for ages, to gather key information and expand knowledge related to a subject. This method deals with one-on-one interviews with individuals to generate a better opinion as it gives detailed insights and expert opinions on the research question being examined. Moreover, interviews can be conducted face-to-face, on the telephone or online.

There are three main types of interviews conducted during research:

  • Structured interviews
  • Unstructured interviews
  • Semi-structured interviews

Focus Groups

Focus groups are another qualitative method for collecting data from a group of people, usually between 6 and 10. All the participants, who have expert opinions on the subject, are asked a series of questions. A moderator facilitates this mode of discussion and oversees the whole process. Moreover, business markets carry out these methods to learn more about the attitudes and opinions of customers and clients.

Observations

This primary research method involves observing people, a phenomenon or variables that are under study. There is no direct interaction between the researcher and the person being observed, and the researcher makes notes of the observations he makes. These observations can be carried out by a camera or a trained observer. It helps catch the genuine reactions of the subject.

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Here are three types of observations used in research:

  • Cohort studies
  • Cross-sectional studies
  • Case-control Studies

Advantages And Disadvantages Of Primary Research

Primary research is beneficial for a variety of purposes, however, it also has some disadvantages. Let’s understand the advantages of primary research and the disadvantages of primary research :

Difference Between Primary And Secondary Research

Primary and secondary research are two different methods of gathering information during research. Each has its definition, methodologies and characteristics. Here is how the two differ from each other:

Examples Of Primary Research

Here are some examples of primary research:

Example 1: Consumer Preference Survey

A skincare brand wants to introduce a new skincare product that heals acne scars. To understand consumer preference, they conduct an online survey targeting women and young girls, who are likely to face such skin issues.

The survey questions include demographic questions such as age and gender and consist of questions regarding skincare ingredient preferences, price range, and product packaging.

Example 2: Understanding Victim Psychology Through Interview

An interviewer wants to understand the experiences of victims for his podcast. He conducts a face-to-face interview with a victim of domestic violence. The interview consists of questions related to the victim’s domestic affairs, experiences and behaviours. Key focus areas include emotional responses to questions, coping mechanisms and certain psychological responses.

It is important to ensure that such interviews are conducted with the participant’s consent and with sensitivity and respect.

Frequently Asked Questions

What is the difference between surveys and questionnaires.

Questionnaires are a set of questions given to participants in a survey, however, surveys are a larger part of the study of a specific group that can include a variety of research methodologies and questionnaires to understand the subject under study.

What is data analysis?

Data analysis involves understanding different patterns within the data. It deals with the inspection of data for information and trends, and creating a set of results and conclusions from it.

How can bias occur in primary research?

Primary research bias occurs during the research process and skews the accuracy of findings. It may occur due to subjective interpretation of results, poor questionnaires and if the researcher of the study consciously or unconsciously projects their opinions on the research. Moreover, it can occur when the participants fail to recall their experiences or previous events that are necessary for data collection.  

You May Also Like

Qualitative research uses surveys, interviews, observations, and case studies to gather and analyse data to create meaningful conclusions.

Struggling to write a results section in a research paper? Learn what a results section is, its importance, and the essential steps to write it.

Learn how to read a research paper using the best strategy to acquire knowledge and find references for literature review simultaneously.

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Home Market Research

Primary Research: What It Is, Purpose & Methods + Examples

primary research

As we continue exploring the exciting research world, we’ll come across two primary and secondary data approaches. This article will focus on primary research – what it is, how it’s done, and why it’s essential. 

We’ll discuss the methods used to gather first-hand data and examples of how it’s applied in various fields. Get ready to discover how this research can be used to solve research problems , answer questions, and drive innovation.

What is Primary Research: Definition

Primary research is a methodology researchers use to collect data directly rather than depending on data collected from previously done research. Technically, they “own” the data. Primary research is solely carried out to address a certain problem, which requires in-depth analysis .

There are two forms of research:

  • Primary Research
  • Secondary Research

Businesses or organizations can conduct primary research or employ a third party to conduct research. One major advantage of primary research is this type of research is “pinpointed.” Research only focuses on a specific issue or problem and on obtaining related solutions.

For example, a brand is about to launch a new mobile phone model and wants to research the looks and features they will soon introduce. 

Organizations can select a qualified sample of respondents closely resembling the population and conduct primary research with them to know their opinions. Based on this research, the brand can now think of probable solutions to make necessary changes in the looks and features of the mobile phone.

Primary Research Methods with Examples

In this technology-driven world, meaningful data is more valuable than gold. Organizations or businesses need highly validated data to make informed decisions. This is the very reason why many companies are proactive in gathering their own data so that the authenticity of data is maintained and they get first-hand data without any alterations.

Here are some of the primary research methods organizations or businesses use to collect data:

1. Interviews (telephonic or face-to-face)

Conducting interviews is a qualitative research method to collect data and has been a popular method for ages. These interviews can be conducted in person (face-to-face) or over the telephone. Interviews are an open-ended method that involves dialogues or interaction between the interviewer (researcher) and the interviewee (respondent).

Conducting a face-to-face interview method is said to generate a better response from respondents as it is a more personal approach. However, the success of face-to-face interviews depends heavily on the researcher’s ability to ask questions and his/her experience related to conducting such interviews in the past. The types of questions that are used in this type of research are mostly open-ended questions . These questions help to gain in-depth insights into the opinions and perceptions of respondents.

Personal interviews usually last up to 30 minutes or even longer, depending on the subject of research. If a researcher is running short of time conducting telephonic interviews can also be helpful to collect data.

2. Online surveys

Once conducted with pen and paper, surveys have come a long way since then. Today, most researchers use online surveys to send to respondents to gather information from them. Online surveys are convenient and can be sent by email or can be filled out online. These can be accessed on handheld devices like smartphones, tablets, iPads, and similar devices.

Once a survey is deployed, a certain amount of stipulated time is given to respondents to answer survey questions and send them back to the researcher. In order to get maximum information from respondents, surveys should have a good mix of open-ended questions and close-ended questions . The survey should not be lengthy. Respondents lose interest and tend to leave it half-done.

It is a good practice to reward respondents for successfully filling out surveys for their time and efforts and valuable information. Most organizations or businesses usually give away gift cards from reputed brands that respondents can redeem later.

3. Focus groups

This popular research technique is used to collect data from a small group of people, usually restricted to 6-10. Focus group brings together people who are experts in the subject matter for which research is being conducted.

Focus group has a moderator who stimulates discussions among the members to get greater insights. Organizations and businesses can make use of this method, especially to identify niche markets to learn about a specific group of consumers.

4. Observations

In this primary research method, there is no direct interaction between the researcher and the person/consumer being observed. The researcher observes the reactions of a subject and makes notes.

Trained observers or cameras are used to record reactions. Observations are noted in a predetermined situation. For example, a bakery brand wants to know how people react to its new biscuits, observes notes on consumers’ first reactions, and evaluates collective data to draw inferences .

Primary Research vs Secondary Research – The Differences

Primary and secondary research are two distinct approaches to gathering information, each with its own characteristics and advantages. 

While primary research involves conducting surveys to gather firsthand data from potential customers, secondary market research is utilized to analyze existing industry reports and competitor data, providing valuable context and benchmarks for the survey findings.

Find out more details about the differences: 

1. Definition

  • Primary Research: Involves the direct collection of original data specifically for the research project at hand. Examples include surveys, interviews, observations, and experiments.
  • Secondary Research: Involves analyzing and interpreting existing data, literature, or information. This can include sources like books, articles, databases, and reports.

2. Data Source

  • Primary Research: Data is collected directly from individuals, experiments, or observations.
  • Secondary Research: Data is gathered from already existing sources.

3. Time and Cost

  • Primary Research: Often time-consuming and can be costly due to the need for designing and implementing research instruments and collecting new data.
  • Secondary Research: Generally more time and cost-effective, as it relies on readily available data.

4. Customization

  • Primary Research: Provides tailored and specific information, allowing researchers to address unique research questions.
  • Secondary Research: Offers information that is pre-existing and may not be as customized to the specific needs of the researcher.
  • Primary Research: Researchers have control over the research process, including study design, data collection methods , and participant selection.
  • Secondary Research: Limited control, as researchers rely on data collected by others.

6. Originality

  • Primary Research: Generates original data that hasn’t been analyzed before.
  • Secondary Research: Involves the analysis of data that has been previously collected and analyzed.

7. Relevance and Timeliness

  • Primary Research: Often provides more up-to-date and relevant data or information.
  • Secondary Research: This may involve data that is outdated, but it can still be valuable for historical context or broad trends.

Advantages of Primary Research

Primary research has several advantages over other research methods, making it an indispensable tool for anyone seeking to understand their target market, improve their products or services, and stay ahead of the competition. So let’s dive in and explore the many benefits of primary research.

  • One of the most important advantages is data collected is first-hand and accurate. In other words, there is no dilution of data. Also, this research method can be customized to suit organizations’ or businesses’ personal requirements and needs .
  • I t focuses mainly on the problem at hand, which means entire attention is directed to finding probable solutions to a pinpointed subject matter. Primary research allows researchers to go in-depth about a matter and study all foreseeable options.
  • Data collected can be controlled. I T gives a means to control how data is collected and used. It’s up to the discretion of businesses or organizations who are collecting data how to best make use of data to get meaningful research insights.
  • I t is a time-tested method, therefore, one can rely on the results that are obtained from conducting this type of research.

Disadvantages of Primary Research

While primary research is a powerful tool for gathering unique and firsthand data, it also has its limitations. As we explore the drawbacks, we’ll gain a deeper understanding of when primary research may not be the best option and how to work around its challenges.

  • One of the major disadvantages of primary research is it can be quite expensive to conduct. One may be required to spend a huge sum of money depending on the setup or primary research method used. Not all businesses or organizations may be able to spend a considerable amount of money.
  • This type of research can be time-consuming. Conducting interviews and sending and receiving online surveys can be quite an exhaustive process and require investing time and patience for the process to work. Moreover, evaluating results and applying the findings to improve a product or service will need additional time.
  • Sometimes, just using one primary research method may not be enough. In such cases, the use of more than one method is required, and this might increase both the time required to conduct research and the cost associated with it.

Every research is conducted with a purpose. Primary research is conducted by organizations or businesses to stay informed of the ever-changing market conditions and consumer perception. Excellent customer satisfaction (CSAT) has become a key goal and objective of many organizations.

A customer-centric organization knows the importance of providing exceptional products and services to its customers to increase customer loyalty and decrease customer churn. Organizations collect data and analyze it by conducting primary research to draw highly evaluated results and conclusions. Using this information, organizations are able to make informed decisions based on real data-oriented insights.

QuestionPro is a comprehensive survey platform that can be used to conduct primary research. Users can create custom surveys and distribute them to their target audience , whether it be through email, social media, or a website.

QuestionPro also offers advanced features such as skip logic, branching, and data analysis tools, making collecting and analyzing data easier. With QuestionPro, you can gather valuable insights and make informed decisions based on the results of your primary research. Start today for free!

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Finding Scholarly Articles: Home

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What's a Scholarly Article?

Your professor has specified that you are to use scholarly (or primary research or peer-reviewed or refereed or academic) articles only in your paper. What does that mean?

Scholarly or primary research articles are peer-reviewed , which means that they have gone through the process of being read by reviewers or referees  before being accepted for publication. When a scholar submits an article to a scholarly journal, the manuscript is sent to experts in that field to read and decide if the research is valid and the article should be published. Typically the reviewers indicate to the journal editors whether they think the article should be accepted, sent back for revisions, or rejected.

To decide whether an article is a primary research article, look for the following:

  • The author’s (or authors') credentials and academic affiliation(s) should be given;
  • There should be an abstract summarizing the research;
  • The methods and materials used should be given, often in a separate section;
  • There are citations within the text or footnotes referencing sources used;
  • Results of the research are given;
  • There should be discussion   and  conclusion ;
  • With a bibliography or list of references at the end.

Caution: even though a journal may be peer-reviewed, not all the items in it will be. For instance, there might be editorials, book reviews, news reports, etc. Check for the parts of the article to be sure.   

You can limit your search results to primary research, peer-reviewed or refereed articles in many databases. To search for scholarly articles in  HOLLIS , type your keywords in the box at the top, and select  Catalog&Articles  from the choices that appear next.   On the search results screen, look for the  Show Only section on the right and click on  Peer-reviewed articles . (Make sure to  login in with your HarvardKey to get full-text of the articles that Harvard has purchased.)

Many of the databases that Harvard offers have similar features to limit to peer-reviewed or scholarly articles.  For example in Academic Search Premier , click on the box for Scholarly (Peer Reviewed) Journals  on the search screen.

Review articles are another great way to find scholarly primary research articles.   Review articles are not considered "primary research", but they pull together primary research articles on a topic, summarize and analyze them.  In Google Scholar , click on Review Articles  at the left of the search results screen. Ask your professor whether review articles can be cited for an assignment.

A note about Google searching.  A regular Google search turns up a broad variety of results, which can include scholarly articles but Google results also contain commercial and popular sources which may be misleading, outdated, etc.  Use Google Scholar  through the Harvard Library instead.

About Wikipedia .  W ikipedia is not considered scholarly, and should not be cited, but it frequently includes references to scholarly articles. Before using those references for an assignment, double check by finding them in Hollis or a more specific subject  database .

Still not sure about a source? Consult the course syllabus for guidance, contact your professor or teaching fellow, or use the Ask A Librarian service.

  • Last Updated: Oct 3, 2023 3:37 PM
  • URL: https://guides.library.harvard.edu/FindingScholarlyArticles

Harvard University Digital Accessibility Policy

Primary Research Articles

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  • Background Reading
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  • Need more help?

How Can I Find Primary Research Articles?

Many of the recommended databases in this subject guide contain primary research articles (also known as empirical articles or research studies). Search in databases like ScienceDirect  and MEDLINE .

Primary Research Articles: How Will I Know One When I See One?

Primary research articles  to conduct and publish an experiment or research study, an author or team of authors designs an experiment, gathers data, then analyzes the data and discusses the results of the experiment. a published experiment or research study will therefore  look  very different from other types of articles (newspaper stories, magazine articles, essays, etc.) found in our library databases. the following guidelines will help you recognize a primary research article, written by the researchers themselves and published in a scholarly journal., structure of a primary research article typically, a primary research article has the following sections:.

  • The author summarizes her article
  • The author discusses the general background of her research topic; often, she will present a literature review, that is, summarize what other experts have written on this particular research topic
  • The author describes the study she designed and conducted
  • The author presents the data she gathered during her experiment
  • The author offers ideas about the importance and implications of her research findings, and speculates on future directions that similar research might take
  • The author gives a References list of sources she used in her paper

The structure of the article will often be clearly shown with headings: Introduction, Method, Results, Discussion.

A primary research article will almost always contains statistics, numerical data presented in tables. Also, primary research articles are written in very formal, very technical language.

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  • Last Updated: Oct 2, 2024 4:58 PM
  • URL: https://libguides.umgc.edu/science

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CRIM 1208: Research Methods

  • About this guide
  • Developing a research question
  • What are scholarly articles?
  • What are primary research articles?
  • Finding articles in databases
  • Where to find government statistics? This link opens in a new window
  • Literature reviews
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  • Citing in APA style
  • Go to main CRIM library guide

Which of these is an ORIGINAL (PRIMARY) research article?

What are original (primary) research articles.

  • Primary & secondary research

Structure of a primary research article

Primary and secondary research articles.

Once researchers complete a project, they will usually (try to) publish their findings in a peer-reviewed journal. These are often called PRIMARY or ORIGINAL research articles because they are the first-publication of new research findings and are written by the researchers themselves. They may also be called EMPIRICAL articles.

Secondary sources of information describe, explain, interpret or summarize primary sources. These include encyclopedias, book reviews, commentaries, literature reviews, and any books or journal articles that simply discuss the original (previously-published) work of others . Although these can be very helpful sources for identifying primary research articles, they are not primary studies themselves.

VIDEO: What is Original (Primary) Research in Criminology? (19:38)

Describes the typical structure of an original research article, with a particular focus on the Methods section. It shows examples of several types of original research articles (qualitative and quantitative, including articles using secondary data, and meta-analyses), as well as several types of secondary articles (book reviews, editorial essays, theoretical analyses and literature reviews). The emphasis is on learning to read the abstract for indications of original research, and checking for a Methods section in the article. Part 1 of the Finding Original Research Articles in Criminology video series.

  • Video (Kaltura)
  • Video transcript (text file)

different types of material in scholarly journals

  • VIDEO: What is Empirical Research? (2:59)
  • Finding Peer-Reviewed, Primary Research Articles in Criminology 4-page KPU Library guide.

Sections of an original research article include Abstract, Introduction, Method, Findings or Results, Discussion, Conclusion and References

A primary (original) research article will usually be divided into several labeled sections. The screenshot above is from the video " What is Original (Primary) Research in Criminology? ". You can jump to the 3:10 timestamp to watch the " Sections of an original research article " segment of the video.

  • Introduction (which usually includes a literature review)
  • Method (often called Methodology or Methods) -- always found in an empirical research article
  • Findings or Results
  • Conclusions

The names of the parts may vary, but a primary research article will always include a methodology section explaining how the research was conducted (i.e. what type of empirical method was used). Most secondary journal articles do not include a methods section.

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  • Last Updated: Oct 22, 2024 9:41 AM
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Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Primary Research

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Note:  This page offers a brief primer on primary research. For more information, see our dedicated set of pages on this topic .

Research isn't limited to finding published material on the Internet or at the library. Many topics you choose to write on may not already have been covered by an abundance of sources and hence may require a different kind of approach to conducting research. This approach involves collecting information directly from the world around you and can include interviews, observations, surveys, and experiments. These strategies are collectively called  primary research.

For example, if you are writing about a problem specific to your school or local community, you may need to conduct primary research. You may be able to find  secondary sources  (such as those found at the library or online) on the more general topic you are pursuing, but may not find specifics on your school or town. To supplement this lack of sources, you can collect data on your own.

For example, Briel wants to research a proposed smoking ban in public establishments in Lafayette, Indiana. Briel begins by going to the library and then searching online. She finds information related to smoking bans in other cities around the United States, but only a few limited articles from the local newspaper on the ban proposed in Lafayette. To supplement this information, she decides to survey twenty local residents to learn what they think of the proposed smoking ban. She also decides to interview two local business owners to learn how they think the ban may affect their businesses. Finally, Briel attends and observes a town hall meeting where the potential ban is discussed.

Many different types of primary research exist. Some common types used in writing classes and beyond include:

  • Interviews:  A conversation between two or more people in which one person (the interviewer) asks a series of questions to another person or persons (the interviewee). See also our page on interviewing .
  • Surveys and questionnaires:  A process of gathering specific information from people in a systematic way with a set series of questions. Survey questions usually have pre-specified or short responses. See also our introduction to writing surveys .
  • Observations:  Careful viewing and documenting of the world around you. See also our page on performing observations .

IMAGES

  1. 27 Real Primary Research Examples (2024)

    primary research articles examples

  2. Finding Primary Research

    primary research articles examples

  3. 16+ Article Review

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  4. (PDF) How many types of research articles

    primary research articles examples

  5. ⇉Examples of Primary Research Essay Example

    primary research articles examples

  6. Primary research: definition, methods & examples

    primary research articles examples

VIDEO

  1. What is primary research? || #shorts #businesseducation #businessmanagement #businessstudies

  2. Designing of primary survey based on diverse research problems

  3. Articles A or An examples for kids fun andcurious

  4. 25 examples of research with impact: Innovation beyond solid, liquid or gas

  5. Primary vs Secondary Research

  6. Finding Primary Research Articles

COMMENTS

  1. Primary Research | Definition, Types, & Examples - Scribbr

    Primary research is any research that you conduct yourself. It can be as simple as a 2-question survey, or as in-depth as a years-long longitudinal study. The only key is that data must be collected firsthand by you. Primary research is often used to supplement or strengthen existing secondary research.

  2. 27 Real Primary Research Examples - Helpful Professor

    Examples of primary research include studies that collect data through interviews, questionnaires, original text analysis, observation, surveys, focus groups, case studies, and ethnography. It is the opposite of secondary research which involves looking at existing data to identify trends or new insights. Both secondary and primary research are ...

  3. Primary Research Explained | Definition, Types & Examples

    Primary research, also known as original research, is the act of gathering fresh data and information for the sake of producing new knowledge and insights. When doing this research, individuals do not rely on available databases, articles and research papers.

  4. Primary Research: What It Is, Purpose & Methods + Examples

    Here are some of the primary research methods organizations or businesses use to collect data: 1. Interviews (telephonic or face-to-face) Conducting interviews is a qualitative research method to collect data and has been a popular method for ages. These interviews can be conducted in person (face-to-face) or over the telephone.

  5. Primary vs. Secondary Sources | Difference & Examples - Scribbr

    Primary sources provide raw information and first-hand evidence. Examples include interview transcripts, statistical data, and works of art. Primary research gives you direct access to the subject of your research. Secondary sources provide second-hand information and commentary from other researchers. Examples include journal articles, reviews ...

  6. What is Primary Research and How do I get Started? - Purdue OWL®

    Primary research involves collecting data about a given subject directly from the real world. This section includes information on what primary research is, how to get started, ethics involved with primary research and different types of research you can do. It includes details about interviews, surveys, observations, and analyses.

  7. Finding Scholarly Articles: Home - Harvard Library Guides

    Scholarly or primary research articles are peer-reviewed, which means that they have gone through the process of being read by reviewers or referees before being accepted for publication. When a scholar submits an article to a scholarly journal, the manuscript is sent to experts in that field to read and decide if the research is valid and the ...

  8. Primary Research Articles - Sciences - UMGC Library at ...

    Primary Research Articles. To conduct and publish an experiment or research study, an author or team of authors designs an experiment, gathers data, then analyzes the data and discusses the results of the experiment. A published experiment or research study will therefore look very different from other types of articles (newspaper stories ...

  9. What are primary research articles? - CRIM 1208: Research ...

    Primary and secondary research articles. Once researchers complete a project, they will usually (try to) publish their findings in a peer-reviewed journal. These are often called PRIMARY or ORIGINAL research articles because they are the first-publication of new research findings and are written by the researchers themselves.

  10. Primary Research - Purdue OWL® - Purdue University

    For example, Briel wants to research a proposed smoking ban in public establishments in Lafayette, Indiana. Briel begins by going to the library and then searching online. She finds information related to smoking bans in other cities around the United States, but only a few limited articles from the local newspaper on the ban proposed in Lafayette.