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A systematic review of customer behavior in business-to-business ...
The purpose of this paper is to offer a comprehensive overview of current research on customer behavior in the business-to-business (B2B) context and propose a research agenda for future studies.
Social Media Adoption, Usage And Impact In Business …
This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social …
Digital platforms for business-to-business markets: A systematic …
Business-to-Business (B2B) relationships are undergoing significant changes with the emergence of digital platforms. Such digital platforms connect potential buyers and sellers, …
Strategic use of social media within business-to-business (B2B ...
Our thematic analysis extends beyond these boundaries and extracts from the literature three relationship-orientated themes in social media, namely their use as a tool for: 1) …
Research paper Examining the research on social media in …
We found 115 research papers on social media use in business-to-business markets, published from January 2009 to December 2020, of which 29 were on sales and …
Journal of Business-to-Business Marketing
The Journal of Business-to-Business Marketing® features: basic and applied research that reflects current business marketing theory, methodology, and practice. articles from leading researchers covering topics of …
Purpose – The purpose of this paper is to offer a comprehensive overview of current research on customer behavior in the business-to-business (B2B) context and propose a research …
Full article: Digital transformation of business-to …
Drawing insights from unlearning and B2B sales management literature and conducting empirical qualitative research on 31 executives and senior managers operating in various industries, the study outlines a four …
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The purpose of this paper is to offer a comprehensive overview of current research on customer behavior in the business-to-business (B2B) context and propose a research agenda for future studies.
This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social …
Business-to-Business (B2B) relationships are undergoing significant changes with the emergence of digital platforms. Such digital platforms connect potential buyers and sellers, …
Our thematic analysis extends beyond these boundaries and extracts from the literature three relationship-orientated themes in social media, namely their use as a tool for: 1) …
We found 115 research papers on social media use in business-to-business markets, published from January 2009 to December 2020, of which 29 were on sales and …
The Journal of Business-to-Business Marketing® features: basic and applied research that reflects current business marketing theory, methodology, and practice. articles from leading researchers covering topics of …
Purpose – The purpose of this paper is to offer a comprehensive overview of current research on customer behavior in the business-to-business (B2B) context and propose a research …
Drawing insights from unlearning and B2B sales management literature and conducting empirical qualitative research on 31 executives and senior managers operating in various industries, the study outlines a four …