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Experimental Research Design — 6 mistakes you should never make!

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Since school days’ students perform scientific experiments that provide results that define and prove the laws and theorems in science. These experiments are laid on a strong foundation of experimental research designs.

An experimental research design helps researchers execute their research objectives with more clarity and transparency.

In this article, we will not only discuss the key aspects of experimental research designs but also the issues to avoid and problems to resolve while designing your research study.

Table of Contents

What Is Experimental Research Design?

Experimental research design is a framework of protocols and procedures created to conduct experimental research with a scientific approach using two sets of variables. Herein, the first set of variables acts as a constant, used to measure the differences of the second set. The best example of experimental research methods is quantitative research .

Experimental research helps a researcher gather the necessary data for making better research decisions and determining the facts of a research study.

When Can a Researcher Conduct Experimental Research?

A researcher can conduct experimental research in the following situations —

  • When time is an important factor in establishing a relationship between the cause and effect.
  • When there is an invariable or never-changing behavior between the cause and effect.
  • Finally, when the researcher wishes to understand the importance of the cause and effect.

Importance of Experimental Research Design

To publish significant results, choosing a quality research design forms the foundation to build the research study. Moreover, effective research design helps establish quality decision-making procedures, structures the research to lead to easier data analysis, and addresses the main research question. Therefore, it is essential to cater undivided attention and time to create an experimental research design before beginning the practical experiment.

By creating a research design, a researcher is also giving oneself time to organize the research, set up relevant boundaries for the study, and increase the reliability of the results. Through all these efforts, one could also avoid inconclusive results. If any part of the research design is flawed, it will reflect on the quality of the results derived.

Types of Experimental Research Designs

Based on the methods used to collect data in experimental studies, the experimental research designs are of three primary types:

1. Pre-experimental Research Design

A research study could conduct pre-experimental research design when a group or many groups are under observation after implementing factors of cause and effect of the research. The pre-experimental design will help researchers understand whether further investigation is necessary for the groups under observation.

Pre-experimental research is of three types —

  • One-shot Case Study Research Design
  • One-group Pretest-posttest Research Design
  • Static-group Comparison

2. True Experimental Research Design

A true experimental research design relies on statistical analysis to prove or disprove a researcher’s hypothesis. It is one of the most accurate forms of research because it provides specific scientific evidence. Furthermore, out of all the types of experimental designs, only a true experimental design can establish a cause-effect relationship within a group. However, in a true experiment, a researcher must satisfy these three factors —

  • There is a control group that is not subjected to changes and an experimental group that will experience the changed variables
  • A variable that can be manipulated by the researcher
  • Random distribution of the variables

This type of experimental research is commonly observed in the physical sciences.

3. Quasi-experimental Research Design

The word “Quasi” means similarity. A quasi-experimental design is similar to a true experimental design. However, the difference between the two is the assignment of the control group. In this research design, an independent variable is manipulated, but the participants of a group are not randomly assigned. This type of research design is used in field settings where random assignment is either irrelevant or not required.

The classification of the research subjects, conditions, or groups determines the type of research design to be used.

experimental research design

Advantages of Experimental Research

Experimental research allows you to test your idea in a controlled environment before taking the research to clinical trials. Moreover, it provides the best method to test your theory because of the following advantages:

  • Researchers have firm control over variables to obtain results.
  • The subject does not impact the effectiveness of experimental research. Anyone can implement it for research purposes.
  • The results are specific.
  • Post results analysis, research findings from the same dataset can be repurposed for similar research ideas.
  • Researchers can identify the cause and effect of the hypothesis and further analyze this relationship to determine in-depth ideas.
  • Experimental research makes an ideal starting point. The collected data could be used as a foundation to build new research ideas for further studies.

6 Mistakes to Avoid While Designing Your Research

There is no order to this list, and any one of these issues can seriously compromise the quality of your research. You could refer to the list as a checklist of what to avoid while designing your research.

1. Invalid Theoretical Framework

Usually, researchers miss out on checking if their hypothesis is logical to be tested. If your research design does not have basic assumptions or postulates, then it is fundamentally flawed and you need to rework on your research framework.

2. Inadequate Literature Study

Without a comprehensive research literature review , it is difficult to identify and fill the knowledge and information gaps. Furthermore, you need to clearly state how your research will contribute to the research field, either by adding value to the pertinent literature or challenging previous findings and assumptions.

3. Insufficient or Incorrect Statistical Analysis

Statistical results are one of the most trusted scientific evidence. The ultimate goal of a research experiment is to gain valid and sustainable evidence. Therefore, incorrect statistical analysis could affect the quality of any quantitative research.

4. Undefined Research Problem

This is one of the most basic aspects of research design. The research problem statement must be clear and to do that, you must set the framework for the development of research questions that address the core problems.

5. Research Limitations

Every study has some type of limitations . You should anticipate and incorporate those limitations into your conclusion, as well as the basic research design. Include a statement in your manuscript about any perceived limitations, and how you considered them while designing your experiment and drawing the conclusion.

6. Ethical Implications

The most important yet less talked about topic is the ethical issue. Your research design must include ways to minimize any risk for your participants and also address the research problem or question at hand. If you cannot manage the ethical norms along with your research study, your research objectives and validity could be questioned.

Experimental Research Design Example

In an experimental design, a researcher gathers plant samples and then randomly assigns half the samples to photosynthesize in sunlight and the other half to be kept in a dark box without sunlight, while controlling all the other variables (nutrients, water, soil, etc.)

By comparing their outcomes in biochemical tests, the researcher can confirm that the changes in the plants were due to the sunlight and not the other variables.

Experimental research is often the final form of a study conducted in the research process which is considered to provide conclusive and specific results. But it is not meant for every research. It involves a lot of resources, time, and money and is not easy to conduct, unless a foundation of research is built. Yet it is widely used in research institutes and commercial industries, for its most conclusive results in the scientific approach.

Have you worked on research designs? How was your experience creating an experimental design? What difficulties did you face? Do write to us or comment below and share your insights on experimental research designs!

Frequently Asked Questions

Randomization is important in an experimental research because it ensures unbiased results of the experiment. It also measures the cause-effect relationship on a particular group of interest.

Experimental research design lay the foundation of a research and structures the research to establish quality decision making process.

There are 3 types of experimental research designs. These are pre-experimental research design, true experimental research design, and quasi experimental research design.

The difference between an experimental and a quasi-experimental design are: 1. The assignment of the control group in quasi experimental research is non-random, unlike true experimental design, which is randomly assigned. 2. Experimental research group always has a control group; on the other hand, it may not be always present in quasi experimental research.

Experimental research establishes a cause-effect relationship by testing a theory or hypothesis using experimental groups or control variables. In contrast, descriptive research describes a study or a topic by defining the variables under it and answering the questions related to the same.

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Methodology

  • Guide to Experimental Design | Overview, Steps, & Examples

Guide to Experimental Design | Overview, 5 steps & Examples

Published on December 3, 2019 by Rebecca Bevans . Revised on June 21, 2023.

Experiments are used to study causal relationships . You manipulate one or more independent variables and measure their effect on one or more dependent variables.

Experimental design create a set of procedures to systematically test a hypothesis . A good experimental design requires a strong understanding of the system you are studying.

There are five key steps in designing an experiment:

  • Consider your variables and how they are related
  • Write a specific, testable hypothesis
  • Design experimental treatments to manipulate your independent variable
  • Assign subjects to groups, either between-subjects or within-subjects
  • Plan how you will measure your dependent variable

For valid conclusions, you also need to select a representative sample and control any  extraneous variables that might influence your results. If random assignment of participants to control and treatment groups is impossible, unethical, or highly difficult, consider an observational study instead. This minimizes several types of research bias, particularly sampling bias , survivorship bias , and attrition bias as time passes.

Table of contents

Step 1: define your variables, step 2: write your hypothesis, step 3: design your experimental treatments, step 4: assign your subjects to treatment groups, step 5: measure your dependent variable, other interesting articles, frequently asked questions about experiments.

You should begin with a specific research question . We will work with two research question examples, one from health sciences and one from ecology:

To translate your research question into an experimental hypothesis, you need to define the main variables and make predictions about how they are related.

Start by simply listing the independent and dependent variables .

Research question Independent variable Dependent variable
Phone use and sleep Minutes of phone use before sleep Hours of sleep per night
Temperature and soil respiration Air temperature just above the soil surface CO2 respired from soil

Then you need to think about possible extraneous and confounding variables and consider how you might control  them in your experiment.

Extraneous variable How to control
Phone use and sleep in sleep patterns among individuals. measure the average difference between sleep with phone use and sleep without phone use rather than the average amount of sleep per treatment group.
Temperature and soil respiration also affects respiration, and moisture can decrease with increasing temperature. monitor soil moisture and add water to make sure that soil moisture is consistent across all treatment plots.

Finally, you can put these variables together into a diagram. Use arrows to show the possible relationships between variables and include signs to show the expected direction of the relationships.

Diagram of the relationship between variables in a sleep experiment

Here we predict that increasing temperature will increase soil respiration and decrease soil moisture, while decreasing soil moisture will lead to decreased soil respiration.

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Now that you have a strong conceptual understanding of the system you are studying, you should be able to write a specific, testable hypothesis that addresses your research question.

Null hypothesis (H ) Alternate hypothesis (H )
Phone use and sleep Phone use before sleep does not correlate with the amount of sleep a person gets. Increasing phone use before sleep leads to a decrease in sleep.
Temperature and soil respiration Air temperature does not correlate with soil respiration. Increased air temperature leads to increased soil respiration.

The next steps will describe how to design a controlled experiment . In a controlled experiment, you must be able to:

  • Systematically and precisely manipulate the independent variable(s).
  • Precisely measure the dependent variable(s).
  • Control any potential confounding variables.

If your study system doesn’t match these criteria, there are other types of research you can use to answer your research question.

How you manipulate the independent variable can affect the experiment’s external validity – that is, the extent to which the results can be generalized and applied to the broader world.

First, you may need to decide how widely to vary your independent variable.

  • just slightly above the natural range for your study region.
  • over a wider range of temperatures to mimic future warming.
  • over an extreme range that is beyond any possible natural variation.

Second, you may need to choose how finely to vary your independent variable. Sometimes this choice is made for you by your experimental system, but often you will need to decide, and this will affect how much you can infer from your results.

  • a categorical variable : either as binary (yes/no) or as levels of a factor (no phone use, low phone use, high phone use).
  • a continuous variable (minutes of phone use measured every night).

How you apply your experimental treatments to your test subjects is crucial for obtaining valid and reliable results.

First, you need to consider the study size : how many individuals will be included in the experiment? In general, the more subjects you include, the greater your experiment’s statistical power , which determines how much confidence you can have in your results.

Then you need to randomly assign your subjects to treatment groups . Each group receives a different level of the treatment (e.g. no phone use, low phone use, high phone use).

You should also include a control group , which receives no treatment. The control group tells us what would have happened to your test subjects without any experimental intervention.

When assigning your subjects to groups, there are two main choices you need to make:

  • A completely randomized design vs a randomized block design .
  • A between-subjects design vs a within-subjects design .

Randomization

An experiment can be completely randomized or randomized within blocks (aka strata):

  • In a completely randomized design , every subject is assigned to a treatment group at random.
  • In a randomized block design (aka stratified random design), subjects are first grouped according to a characteristic they share, and then randomly assigned to treatments within those groups.
Completely randomized design Randomized block design
Phone use and sleep Subjects are all randomly assigned a level of phone use using a random number generator. Subjects are first grouped by age, and then phone use treatments are randomly assigned within these groups.
Temperature and soil respiration Warming treatments are assigned to soil plots at random by using a number generator to generate map coordinates within the study area. Soils are first grouped by average rainfall, and then treatment plots are randomly assigned within these groups.

Sometimes randomization isn’t practical or ethical , so researchers create partially-random or even non-random designs. An experimental design where treatments aren’t randomly assigned is called a quasi-experimental design .

Between-subjects vs. within-subjects

In a between-subjects design (also known as an independent measures design or classic ANOVA design), individuals receive only one of the possible levels of an experimental treatment.

In medical or social research, you might also use matched pairs within your between-subjects design to make sure that each treatment group contains the same variety of test subjects in the same proportions.

In a within-subjects design (also known as a repeated measures design), every individual receives each of the experimental treatments consecutively, and their responses to each treatment are measured.

Within-subjects or repeated measures can also refer to an experimental design where an effect emerges over time, and individual responses are measured over time in order to measure this effect as it emerges.

Counterbalancing (randomizing or reversing the order of treatments among subjects) is often used in within-subjects designs to ensure that the order of treatment application doesn’t influence the results of the experiment.

Between-subjects (independent measures) design Within-subjects (repeated measures) design
Phone use and sleep Subjects are randomly assigned a level of phone use (none, low, or high) and follow that level of phone use throughout the experiment. Subjects are assigned consecutively to zero, low, and high levels of phone use throughout the experiment, and the order in which they follow these treatments is randomized.
Temperature and soil respiration Warming treatments are assigned to soil plots at random and the soils are kept at this temperature throughout the experiment. Every plot receives each warming treatment (1, 3, 5, 8, and 10C above ambient temperatures) consecutively over the course of the experiment, and the order in which they receive these treatments is randomized.

Finally, you need to decide how you’ll collect data on your dependent variable outcomes. You should aim for reliable and valid measurements that minimize research bias or error.

Some variables, like temperature, can be objectively measured with scientific instruments. Others may need to be operationalized to turn them into measurable observations.

  • Ask participants to record what time they go to sleep and get up each day.
  • Ask participants to wear a sleep tracker.

How precisely you measure your dependent variable also affects the kinds of statistical analysis you can use on your data.

Experiments are always context-dependent, and a good experimental design will take into account all of the unique considerations of your study system to produce information that is both valid and relevant to your research question.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Student’s  t -distribution
  • Normal distribution
  • Null and Alternative Hypotheses
  • Chi square tests
  • Confidence interval
  • Cluster sampling
  • Stratified sampling
  • Data cleansing
  • Reproducibility vs Replicability
  • Peer review
  • Likert scale

Research bias

  • Implicit bias
  • Framing effect
  • Cognitive bias
  • Placebo effect
  • Hawthorne effect
  • Hindsight bias
  • Affect heuristic

Experimental design means planning a set of procedures to investigate a relationship between variables . To design a controlled experiment, you need:

  • A testable hypothesis
  • At least one independent variable that can be precisely manipulated
  • At least one dependent variable that can be precisely measured

When designing the experiment, you decide:

  • How you will manipulate the variable(s)
  • How you will control for any potential confounding variables
  • How many subjects or samples will be included in the study
  • How subjects will be assigned to treatment levels

Experimental design is essential to the internal and external validity of your experiment.

The key difference between observational studies and experimental designs is that a well-done observational study does not influence the responses of participants, while experiments do have some sort of treatment condition applied to at least some participants by random assignment .

A confounding variable , also called a confounder or confounding factor, is a third variable in a study examining a potential cause-and-effect relationship.

A confounding variable is related to both the supposed cause and the supposed effect of the study. It can be difficult to separate the true effect of the independent variable from the effect of the confounding variable.

In your research design , it’s important to identify potential confounding variables and plan how you will reduce their impact.

In a between-subjects design , every participant experiences only one condition, and researchers assess group differences between participants in various conditions.

In a within-subjects design , each participant experiences all conditions, and researchers test the same participants repeatedly for differences between conditions.

The word “between” means that you’re comparing different conditions between groups, while the word “within” means you’re comparing different conditions within the same group.

An experimental group, also known as a treatment group, receives the treatment whose effect researchers wish to study, whereas a control group does not. They should be identical in all other ways.

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Research Method

Home » Experimental Design – Types, Methods, Guide

Experimental Design – Types, Methods, Guide

Table of Contents

Experimental Research Design

Experimental Design

Experimental design is a process of planning and conducting scientific experiments to investigate a hypothesis or research question. It involves carefully designing an experiment that can test the hypothesis, and controlling for other variables that may influence the results.

Experimental design typically includes identifying the variables that will be manipulated or measured, defining the sample or population to be studied, selecting an appropriate method of sampling, choosing a method for data collection and analysis, and determining the appropriate statistical tests to use.

Types of Experimental Design

Here are the different types of experimental design:

Completely Randomized Design

In this design, participants are randomly assigned to one of two or more groups, and each group is exposed to a different treatment or condition.

Randomized Block Design

This design involves dividing participants into blocks based on a specific characteristic, such as age or gender, and then randomly assigning participants within each block to one of two or more treatment groups.

Factorial Design

In a factorial design, participants are randomly assigned to one of several groups, each of which receives a different combination of two or more independent variables.

Repeated Measures Design

In this design, each participant is exposed to all of the different treatments or conditions, either in a random order or in a predetermined order.

Crossover Design

This design involves randomly assigning participants to one of two or more treatment groups, with each group receiving one treatment during the first phase of the study and then switching to a different treatment during the second phase.

Split-plot Design

In this design, the researcher manipulates one or more variables at different levels and uses a randomized block design to control for other variables.

Nested Design

This design involves grouping participants within larger units, such as schools or households, and then randomly assigning these units to different treatment groups.

Laboratory Experiment

Laboratory experiments are conducted under controlled conditions, which allows for greater precision and accuracy. However, because laboratory conditions are not always representative of real-world conditions, the results of these experiments may not be generalizable to the population at large.

Field Experiment

Field experiments are conducted in naturalistic settings and allow for more realistic observations. However, because field experiments are not as controlled as laboratory experiments, they may be subject to more sources of error.

Experimental Design Methods

Experimental design methods refer to the techniques and procedures used to design and conduct experiments in scientific research. Here are some common experimental design methods:

Randomization

This involves randomly assigning participants to different groups or treatments to ensure that any observed differences between groups are due to the treatment and not to other factors.

Control Group

The use of a control group is an important experimental design method that involves having a group of participants that do not receive the treatment or intervention being studied. The control group is used as a baseline to compare the effects of the treatment group.

Blinding involves keeping participants, researchers, or both unaware of which treatment group participants are in, in order to reduce the risk of bias in the results.

Counterbalancing

This involves systematically varying the order in which participants receive treatments or interventions in order to control for order effects.

Replication

Replication involves conducting the same experiment with different samples or under different conditions to increase the reliability and validity of the results.

This experimental design method involves manipulating multiple independent variables simultaneously to investigate their combined effects on the dependent variable.

This involves dividing participants into subgroups or blocks based on specific characteristics, such as age or gender, in order to reduce the risk of confounding variables.

Data Collection Method

Experimental design data collection methods are techniques and procedures used to collect data in experimental research. Here are some common experimental design data collection methods:

Direct Observation

This method involves observing and recording the behavior or phenomenon of interest in real time. It may involve the use of structured or unstructured observation, and may be conducted in a laboratory or naturalistic setting.

Self-report Measures

Self-report measures involve asking participants to report their thoughts, feelings, or behaviors using questionnaires, surveys, or interviews. These measures may be administered in person or online.

Behavioral Measures

Behavioral measures involve measuring participants’ behavior directly, such as through reaction time tasks or performance tests. These measures may be administered using specialized equipment or software.

Physiological Measures

Physiological measures involve measuring participants’ physiological responses, such as heart rate, blood pressure, or brain activity, using specialized equipment. These measures may be invasive or non-invasive, and may be administered in a laboratory or clinical setting.

Archival Data

Archival data involves using existing records or data, such as medical records, administrative records, or historical documents, as a source of information. These data may be collected from public or private sources.

Computerized Measures

Computerized measures involve using software or computer programs to collect data on participants’ behavior or responses. These measures may include reaction time tasks, cognitive tests, or other types of computer-based assessments.

Video Recording

Video recording involves recording participants’ behavior or interactions using cameras or other recording equipment. This method can be used to capture detailed information about participants’ behavior or to analyze social interactions.

Data Analysis Method

Experimental design data analysis methods refer to the statistical techniques and procedures used to analyze data collected in experimental research. Here are some common experimental design data analysis methods:

Descriptive Statistics

Descriptive statistics are used to summarize and describe the data collected in the study. This includes measures such as mean, median, mode, range, and standard deviation.

Inferential Statistics

Inferential statistics are used to make inferences or generalizations about a larger population based on the data collected in the study. This includes hypothesis testing and estimation.

Analysis of Variance (ANOVA)

ANOVA is a statistical technique used to compare means across two or more groups in order to determine whether there are significant differences between the groups. There are several types of ANOVA, including one-way ANOVA, two-way ANOVA, and repeated measures ANOVA.

Regression Analysis

Regression analysis is used to model the relationship between two or more variables in order to determine the strength and direction of the relationship. There are several types of regression analysis, including linear regression, logistic regression, and multiple regression.

Factor Analysis

Factor analysis is used to identify underlying factors or dimensions in a set of variables. This can be used to reduce the complexity of the data and identify patterns in the data.

Structural Equation Modeling (SEM)

SEM is a statistical technique used to model complex relationships between variables. It can be used to test complex theories and models of causality.

Cluster Analysis

Cluster analysis is used to group similar cases or observations together based on similarities or differences in their characteristics.

Time Series Analysis

Time series analysis is used to analyze data collected over time in order to identify trends, patterns, or changes in the data.

Multilevel Modeling

Multilevel modeling is used to analyze data that is nested within multiple levels, such as students nested within schools or employees nested within companies.

Applications of Experimental Design 

Experimental design is a versatile research methodology that can be applied in many fields. Here are some applications of experimental design:

  • Medical Research: Experimental design is commonly used to test new treatments or medications for various medical conditions. This includes clinical trials to evaluate the safety and effectiveness of new drugs or medical devices.
  • Agriculture : Experimental design is used to test new crop varieties, fertilizers, and other agricultural practices. This includes randomized field trials to evaluate the effects of different treatments on crop yield, quality, and pest resistance.
  • Environmental science: Experimental design is used to study the effects of environmental factors, such as pollution or climate change, on ecosystems and wildlife. This includes controlled experiments to study the effects of pollutants on plant growth or animal behavior.
  • Psychology : Experimental design is used to study human behavior and cognitive processes. This includes experiments to test the effects of different interventions, such as therapy or medication, on mental health outcomes.
  • Engineering : Experimental design is used to test new materials, designs, and manufacturing processes in engineering applications. This includes laboratory experiments to test the strength and durability of new materials, or field experiments to test the performance of new technologies.
  • Education : Experimental design is used to evaluate the effectiveness of teaching methods, educational interventions, and programs. This includes randomized controlled trials to compare different teaching methods or evaluate the impact of educational programs on student outcomes.
  • Marketing : Experimental design is used to test the effectiveness of marketing campaigns, pricing strategies, and product designs. This includes experiments to test the impact of different marketing messages or pricing schemes on consumer behavior.

Examples of Experimental Design 

Here are some examples of experimental design in different fields:

  • Example in Medical research : A study that investigates the effectiveness of a new drug treatment for a particular condition. Patients are randomly assigned to either a treatment group or a control group, with the treatment group receiving the new drug and the control group receiving a placebo. The outcomes, such as improvement in symptoms or side effects, are measured and compared between the two groups.
  • Example in Education research: A study that examines the impact of a new teaching method on student learning outcomes. Students are randomly assigned to either a group that receives the new teaching method or a group that receives the traditional teaching method. Student achievement is measured before and after the intervention, and the results are compared between the two groups.
  • Example in Environmental science: A study that tests the effectiveness of a new method for reducing pollution in a river. Two sections of the river are selected, with one section treated with the new method and the other section left untreated. The water quality is measured before and after the intervention, and the results are compared between the two sections.
  • Example in Marketing research: A study that investigates the impact of a new advertising campaign on consumer behavior. Participants are randomly assigned to either a group that is exposed to the new campaign or a group that is not. Their behavior, such as purchasing or product awareness, is measured and compared between the two groups.
  • Example in Social psychology: A study that examines the effect of a new social intervention on reducing prejudice towards a marginalized group. Participants are randomly assigned to either a group that receives the intervention or a control group that does not. Their attitudes and behavior towards the marginalized group are measured before and after the intervention, and the results are compared between the two groups.

When to use Experimental Research Design 

Experimental research design should be used when a researcher wants to establish a cause-and-effect relationship between variables. It is particularly useful when studying the impact of an intervention or treatment on a particular outcome.

Here are some situations where experimental research design may be appropriate:

  • When studying the effects of a new drug or medical treatment: Experimental research design is commonly used in medical research to test the effectiveness and safety of new drugs or medical treatments. By randomly assigning patients to treatment and control groups, researchers can determine whether the treatment is effective in improving health outcomes.
  • When evaluating the effectiveness of an educational intervention: An experimental research design can be used to evaluate the impact of a new teaching method or educational program on student learning outcomes. By randomly assigning students to treatment and control groups, researchers can determine whether the intervention is effective in improving academic performance.
  • When testing the effectiveness of a marketing campaign: An experimental research design can be used to test the effectiveness of different marketing messages or strategies. By randomly assigning participants to treatment and control groups, researchers can determine whether the marketing campaign is effective in changing consumer behavior.
  • When studying the effects of an environmental intervention: Experimental research design can be used to study the impact of environmental interventions, such as pollution reduction programs or conservation efforts. By randomly assigning locations or areas to treatment and control groups, researchers can determine whether the intervention is effective in improving environmental outcomes.
  • When testing the effects of a new technology: An experimental research design can be used to test the effectiveness and safety of new technologies or engineering designs. By randomly assigning participants or locations to treatment and control groups, researchers can determine whether the new technology is effective in achieving its intended purpose.

How to Conduct Experimental Research

Here are the steps to conduct Experimental Research:

  • Identify a Research Question : Start by identifying a research question that you want to answer through the experiment. The question should be clear, specific, and testable.
  • Develop a Hypothesis: Based on your research question, develop a hypothesis that predicts the relationship between the independent and dependent variables. The hypothesis should be clear and testable.
  • Design the Experiment : Determine the type of experimental design you will use, such as a between-subjects design or a within-subjects design. Also, decide on the experimental conditions, such as the number of independent variables, the levels of the independent variable, and the dependent variable to be measured.
  • Select Participants: Select the participants who will take part in the experiment. They should be representative of the population you are interested in studying.
  • Randomly Assign Participants to Groups: If you are using a between-subjects design, randomly assign participants to groups to control for individual differences.
  • Conduct the Experiment : Conduct the experiment by manipulating the independent variable(s) and measuring the dependent variable(s) across the different conditions.
  • Analyze the Data: Analyze the data using appropriate statistical methods to determine if there is a significant effect of the independent variable(s) on the dependent variable(s).
  • Draw Conclusions: Based on the data analysis, draw conclusions about the relationship between the independent and dependent variables. If the results support the hypothesis, then it is accepted. If the results do not support the hypothesis, then it is rejected.
  • Communicate the Results: Finally, communicate the results of the experiment through a research report or presentation. Include the purpose of the study, the methods used, the results obtained, and the conclusions drawn.

Purpose of Experimental Design 

The purpose of experimental design is to control and manipulate one or more independent variables to determine their effect on a dependent variable. Experimental design allows researchers to systematically investigate causal relationships between variables, and to establish cause-and-effect relationships between the independent and dependent variables. Through experimental design, researchers can test hypotheses and make inferences about the population from which the sample was drawn.

Experimental design provides a structured approach to designing and conducting experiments, ensuring that the results are reliable and valid. By carefully controlling for extraneous variables that may affect the outcome of the study, experimental design allows researchers to isolate the effect of the independent variable(s) on the dependent variable(s), and to minimize the influence of other factors that may confound the results.

Experimental design also allows researchers to generalize their findings to the larger population from which the sample was drawn. By randomly selecting participants and using statistical techniques to analyze the data, researchers can make inferences about the larger population with a high degree of confidence.

Overall, the purpose of experimental design is to provide a rigorous, systematic, and scientific method for testing hypotheses and establishing cause-and-effect relationships between variables. Experimental design is a powerful tool for advancing scientific knowledge and informing evidence-based practice in various fields, including psychology, biology, medicine, engineering, and social sciences.

Advantages of Experimental Design 

Experimental design offers several advantages in research. Here are some of the main advantages:

  • Control over extraneous variables: Experimental design allows researchers to control for extraneous variables that may affect the outcome of the study. By manipulating the independent variable and holding all other variables constant, researchers can isolate the effect of the independent variable on the dependent variable.
  • Establishing causality: Experimental design allows researchers to establish causality by manipulating the independent variable and observing its effect on the dependent variable. This allows researchers to determine whether changes in the independent variable cause changes in the dependent variable.
  • Replication : Experimental design allows researchers to replicate their experiments to ensure that the findings are consistent and reliable. Replication is important for establishing the validity and generalizability of the findings.
  • Random assignment: Experimental design often involves randomly assigning participants to conditions. This helps to ensure that individual differences between participants are evenly distributed across conditions, which increases the internal validity of the study.
  • Precision : Experimental design allows researchers to measure variables with precision, which can increase the accuracy and reliability of the data.
  • Generalizability : If the study is well-designed, experimental design can increase the generalizability of the findings. By controlling for extraneous variables and using random assignment, researchers can increase the likelihood that the findings will apply to other populations and contexts.

Limitations of Experimental Design

Experimental design has some limitations that researchers should be aware of. Here are some of the main limitations:

  • Artificiality : Experimental design often involves creating artificial situations that may not reflect real-world situations. This can limit the external validity of the findings, or the extent to which the findings can be generalized to real-world settings.
  • Ethical concerns: Some experimental designs may raise ethical concerns, particularly if they involve manipulating variables that could cause harm to participants or if they involve deception.
  • Participant bias : Participants in experimental studies may modify their behavior in response to the experiment, which can lead to participant bias.
  • Limited generalizability: The conditions of the experiment may not reflect the complexities of real-world situations. As a result, the findings may not be applicable to all populations and contexts.
  • Cost and time : Experimental design can be expensive and time-consuming, particularly if the experiment requires specialized equipment or if the sample size is large.
  • Researcher bias : Researchers may unintentionally bias the results of the experiment if they have expectations or preferences for certain outcomes.
  • Lack of feasibility : Experimental design may not be feasible in some cases, particularly if the research question involves variables that cannot be manipulated or controlled.

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Experimental Research: What it is + Types of designs

Experimental Research Design

Any research conducted under scientifically acceptable conditions uses experimental methods. The success of experimental studies hinges on researchers confirming the change of a variable is based solely on the manipulation of the constant variable. The research should establish a notable cause and effect.

What is Experimental Research?

Experimental research is a study conducted with a scientific approach using two sets of variables. The first set acts as a constant, which you use to measure the differences of the second set. Quantitative research methods , for example, are experimental.

If you don’t have enough data to support your decisions, you must first determine the facts. This research gathers the data necessary to help you make better decisions.

You can conduct experimental research in the following situations:

  • Time is a vital factor in establishing a relationship between cause and effect.
  • Invariable behavior between cause and effect.
  • You wish to understand the importance of cause and effect.

Experimental Research Design Types

The classic experimental design definition is: “The methods used to collect data in experimental studies.”

There are three primary types of experimental design:

  • Pre-experimental research design
  • True experimental research design
  • Quasi-experimental research design

The way you classify research subjects based on conditions or groups determines the type of research design  you should use.

0 1. Pre-Experimental Design

A group, or various groups, are kept under observation after implementing cause and effect factors. You’ll conduct this research to understand whether further investigation is necessary for these particular groups.

You can break down pre-experimental research further into three types:

  • One-shot Case Study Research Design
  • One-group Pretest-posttest Research Design
  • Static-group Comparison

0 2. True Experimental Design

It relies on statistical analysis to prove or disprove a hypothesis, making it the most accurate form of research. Of the types of experimental design, only true design can establish a cause-effect relationship within a group. In a true experiment, three factors need to be satisfied:

  • There is a Control Group, which won’t be subject to changes, and an Experimental Group, which will experience the changed variables.
  • A variable that can be manipulated by the researcher
  • Random distribution

This experimental research method commonly occurs in the physical sciences.

0 3. Quasi-Experimental Design

The word “Quasi” indicates similarity. A quasi-experimental design is similar to an experimental one, but it is not the same. The difference between the two is the assignment of a control group. In this research, an independent variable is manipulated, but the participants of a group are not randomly assigned. Quasi-research is used in field settings where random assignment is either irrelevant or not required.

Importance of Experimental Design

Experimental research is a powerful tool for understanding cause-and-effect relationships. It allows us to manipulate variables and observe the effects, which is crucial for understanding how different factors influence the outcome of a study.

But the importance of experimental research goes beyond that. It’s a critical method for many scientific and academic studies. It allows us to test theories, develop new products, and make groundbreaking discoveries.

For example, this research is essential for developing new drugs and medical treatments. Researchers can understand how a new drug works by manipulating dosage and administration variables and identifying potential side effects.

Similarly, experimental research is used in the field of psychology to test theories and understand human behavior. By manipulating variables such as stimuli, researchers can gain insights into how the brain works and identify new treatment options for mental health disorders.

It is also widely used in the field of education. It allows educators to test new teaching methods and identify what works best. By manipulating variables such as class size, teaching style, and curriculum, researchers can understand how students learn and identify new ways to improve educational outcomes.

In addition, experimental research is a powerful tool for businesses and organizations. By manipulating variables such as marketing strategies, product design, and customer service, companies can understand what works best and identify new opportunities for growth.

Advantages of Experimental Research

When talking about this research, we can think of human life. Babies do their own rudimentary experiments (such as putting objects in their mouths) to learn about the world around them, while older children and teens do experiments at school to learn more about science.

Ancient scientists used this research to prove that their hypotheses were correct. For example, Galileo Galilei and Antoine Lavoisier conducted various experiments to discover key concepts in physics and chemistry. The same is true of modern experts, who use this scientific method to see if new drugs are effective, discover treatments for diseases, and create new electronic devices (among others).

It’s vital to test new ideas or theories. Why put time, effort, and funding into something that may not work?

This research allows you to test your idea in a controlled environment before marketing. It also provides the best method to test your theory thanks to the following advantages:

Advantages of experimental research

  • Researchers have a stronger hold over variables to obtain desired results.
  • The subject or industry does not impact the effectiveness of experimental research. Any industry can implement it for research purposes.
  • The results are specific.
  • After analyzing the results, you can apply your findings to similar ideas or situations.
  • You can identify the cause and effect of a hypothesis. Researchers can further analyze this relationship to determine more in-depth ideas.
  • Experimental research makes an ideal starting point. The data you collect is a foundation for building more ideas and conducting more action research .

Whether you want to know how the public will react to a new product or if a certain food increases the chance of disease, experimental research is the best place to start. Begin your research by finding subjects using  QuestionPro Audience  and other tools today.

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10 Experimental research

Experimental research—often considered to be the ‘gold standard’ in research designs—is one of the most rigorous of all research designs. In this design, one or more independent variables are manipulated by the researcher (as treatments), subjects are randomly assigned to different treatment levels (random assignment), and the results of the treatments on outcomes (dependent variables) are observed. The unique strength of experimental research is its internal validity (causality) due to its ability to link cause and effect through treatment manipulation, while controlling for the spurious effect of extraneous variable.

Experimental research is best suited for explanatory research—rather than for descriptive or exploratory research—where the goal of the study is to examine cause-effect relationships. It also works well for research that involves a relatively limited and well-defined set of independent variables that can either be manipulated or controlled. Experimental research can be conducted in laboratory or field settings. Laboratory experiments , conducted in laboratory (artificial) settings, tend to be high in internal validity, but this comes at the cost of low external validity (generalisability), because the artificial (laboratory) setting in which the study is conducted may not reflect the real world. Field experiments are conducted in field settings such as in a real organisation, and are high in both internal and external validity. But such experiments are relatively rare, because of the difficulties associated with manipulating treatments and controlling for extraneous effects in a field setting.

Experimental research can be grouped into two broad categories: true experimental designs and quasi-experimental designs. Both designs require treatment manipulation, but while true experiments also require random assignment, quasi-experiments do not. Sometimes, we also refer to non-experimental research, which is not really a research design, but an all-inclusive term that includes all types of research that do not employ treatment manipulation or random assignment, such as survey research, observational research, and correlational studies.

Basic concepts

Treatment and control groups. In experimental research, some subjects are administered one or more experimental stimulus called a treatment (the treatment group ) while other subjects are not given such a stimulus (the control group ). The treatment may be considered successful if subjects in the treatment group rate more favourably on outcome variables than control group subjects. Multiple levels of experimental stimulus may be administered, in which case, there may be more than one treatment group. For example, in order to test the effects of a new drug intended to treat a certain medical condition like dementia, if a sample of dementia patients is randomly divided into three groups, with the first group receiving a high dosage of the drug, the second group receiving a low dosage, and the third group receiving a placebo such as a sugar pill (control group), then the first two groups are experimental groups and the third group is a control group. After administering the drug for a period of time, if the condition of the experimental group subjects improved significantly more than the control group subjects, we can say that the drug is effective. We can also compare the conditions of the high and low dosage experimental groups to determine if the high dose is more effective than the low dose.

Treatment manipulation. Treatments are the unique feature of experimental research that sets this design apart from all other research methods. Treatment manipulation helps control for the ‘cause’ in cause-effect relationships. Naturally, the validity of experimental research depends on how well the treatment was manipulated. Treatment manipulation must be checked using pretests and pilot tests prior to the experimental study. Any measurements conducted before the treatment is administered are called pretest measures , while those conducted after the treatment are posttest measures .

Random selection and assignment. Random selection is the process of randomly drawing a sample from a population or a sampling frame. This approach is typically employed in survey research, and ensures that each unit in the population has a positive chance of being selected into the sample. Random assignment, however, is a process of randomly assigning subjects to experimental or control groups. This is a standard practice in true experimental research to ensure that treatment groups are similar (equivalent) to each other and to the control group prior to treatment administration. Random selection is related to sampling, and is therefore more closely related to the external validity (generalisability) of findings. However, random assignment is related to design, and is therefore most related to internal validity. It is possible to have both random selection and random assignment in well-designed experimental research, but quasi-experimental research involves neither random selection nor random assignment.

Threats to internal validity. Although experimental designs are considered more rigorous than other research methods in terms of the internal validity of their inferences (by virtue of their ability to control causes through treatment manipulation), they are not immune to internal validity threats. Some of these threats to internal validity are described below, within the context of a study of the impact of a special remedial math tutoring program for improving the math abilities of high school students.

History threat is the possibility that the observed effects (dependent variables) are caused by extraneous or historical events rather than by the experimental treatment. For instance, students’ post-remedial math score improvement may have been caused by their preparation for a math exam at their school, rather than the remedial math program.

Maturation threat refers to the possibility that observed effects are caused by natural maturation of subjects (e.g., a general improvement in their intellectual ability to understand complex concepts) rather than the experimental treatment.

Testing threat is a threat in pre-post designs where subjects’ posttest responses are conditioned by their pretest responses. For instance, if students remember their answers from the pretest evaluation, they may tend to repeat them in the posttest exam.

Not conducting a pretest can help avoid this threat.

Instrumentation threat , which also occurs in pre-post designs, refers to the possibility that the difference between pretest and posttest scores is not due to the remedial math program, but due to changes in the administered test, such as the posttest having a higher or lower degree of difficulty than the pretest.

Mortality threat refers to the possibility that subjects may be dropping out of the study at differential rates between the treatment and control groups due to a systematic reason, such that the dropouts were mostly students who scored low on the pretest. If the low-performing students drop out, the results of the posttest will be artificially inflated by the preponderance of high-performing students.

Regression threat —also called a regression to the mean—refers to the statistical tendency of a group’s overall performance to regress toward the mean during a posttest rather than in the anticipated direction. For instance, if subjects scored high on a pretest, they will have a tendency to score lower on the posttest (closer to the mean) because their high scores (away from the mean) during the pretest were possibly a statistical aberration. This problem tends to be more prevalent in non-random samples and when the two measures are imperfectly correlated.

Two-group experimental designs

R

Pretest-posttest control group design . In this design, subjects are randomly assigned to treatment and control groups, subjected to an initial (pretest) measurement of the dependent variables of interest, the treatment group is administered a treatment (representing the independent variable of interest), and the dependent variables measured again (posttest). The notation of this design is shown in Figure 10.1.

Pretest-posttest control group design

Statistical analysis of this design involves a simple analysis of variance (ANOVA) between the treatment and control groups. The pretest-posttest design handles several threats to internal validity, such as maturation, testing, and regression, since these threats can be expected to influence both treatment and control groups in a similar (random) manner. The selection threat is controlled via random assignment. However, additional threats to internal validity may exist. For instance, mortality can be a problem if there are differential dropout rates between the two groups, and the pretest measurement may bias the posttest measurement—especially if the pretest introduces unusual topics or content.

Posttest -only control group design . This design is a simpler version of the pretest-posttest design where pretest measurements are omitted. The design notation is shown in Figure 10.2.

Posttest-only control group design

The treatment effect is measured simply as the difference in the posttest scores between the two groups:

\[E = (O_{1} - O_{2})\,.\]

The appropriate statistical analysis of this design is also a two-group analysis of variance (ANOVA). The simplicity of this design makes it more attractive than the pretest-posttest design in terms of internal validity. This design controls for maturation, testing, regression, selection, and pretest-posttest interaction, though the mortality threat may continue to exist.

C

Because the pretest measure is not a measurement of the dependent variable, but rather a covariate, the treatment effect is measured as the difference in the posttest scores between the treatment and control groups as:

Due to the presence of covariates, the right statistical analysis of this design is a two-group analysis of covariance (ANCOVA). This design has all the advantages of posttest-only design, but with internal validity due to the controlling of covariates. Covariance designs can also be extended to pretest-posttest control group design.

Factorial designs

Two-group designs are inadequate if your research requires manipulation of two or more independent variables (treatments). In such cases, you would need four or higher-group designs. Such designs, quite popular in experimental research, are commonly called factorial designs. Each independent variable in this design is called a factor , and each subdivision of a factor is called a level . Factorial designs enable the researcher to examine not only the individual effect of each treatment on the dependent variables (called main effects), but also their joint effect (called interaction effects).

2 \times 2

In a factorial design, a main effect is said to exist if the dependent variable shows a significant difference between multiple levels of one factor, at all levels of other factors. No change in the dependent variable across factor levels is the null case (baseline), from which main effects are evaluated. In the above example, you may see a main effect of instructional type, instructional time, or both on learning outcomes. An interaction effect exists when the effect of differences in one factor depends upon the level of a second factor. In our example, if the effect of instructional type on learning outcomes is greater for three hours/week of instructional time than for one and a half hours/week, then we can say that there is an interaction effect between instructional type and instructional time on learning outcomes. Note that the presence of interaction effects dominate and make main effects irrelevant, and it is not meaningful to interpret main effects if interaction effects are significant.

Hybrid experimental designs

Hybrid designs are those that are formed by combining features of more established designs. Three such hybrid designs are randomised bocks design, Solomon four-group design, and switched replications design.

Randomised block design. This is a variation of the posttest-only or pretest-posttest control group design where the subject population can be grouped into relatively homogeneous subgroups (called blocks ) within which the experiment is replicated. For instance, if you want to replicate the same posttest-only design among university students and full-time working professionals (two homogeneous blocks), subjects in both blocks are randomly split between the treatment group (receiving the same treatment) and the control group (see Figure 10.5). The purpose of this design is to reduce the ‘noise’ or variance in data that may be attributable to differences between the blocks so that the actual effect of interest can be detected more accurately.

Randomised blocks design

Solomon four-group design . In this design, the sample is divided into two treatment groups and two control groups. One treatment group and one control group receive the pretest, and the other two groups do not. This design represents a combination of posttest-only and pretest-posttest control group design, and is intended to test for the potential biasing effect of pretest measurement on posttest measures that tends to occur in pretest-posttest designs, but not in posttest-only designs. The design notation is shown in Figure 10.6.

Solomon four-group design

Switched replication design . This is a two-group design implemented in two phases with three waves of measurement. The treatment group in the first phase serves as the control group in the second phase, and the control group in the first phase becomes the treatment group in the second phase, as illustrated in Figure 10.7. In other words, the original design is repeated or replicated temporally with treatment/control roles switched between the two groups. By the end of the study, all participants will have received the treatment either during the first or the second phase. This design is most feasible in organisational contexts where organisational programs (e.g., employee training) are implemented in a phased manner or are repeated at regular intervals.

Switched replication design

Quasi-experimental designs

Quasi-experimental designs are almost identical to true experimental designs, but lacking one key ingredient: random assignment. For instance, one entire class section or one organisation is used as the treatment group, while another section of the same class or a different organisation in the same industry is used as the control group. This lack of random assignment potentially results in groups that are non-equivalent, such as one group possessing greater mastery of certain content than the other group, say by virtue of having a better teacher in a previous semester, which introduces the possibility of selection bias . Quasi-experimental designs are therefore inferior to true experimental designs in interval validity due to the presence of a variety of selection related threats such as selection-maturation threat (the treatment and control groups maturing at different rates), selection-history threat (the treatment and control groups being differentially impacted by extraneous or historical events), selection-regression threat (the treatment and control groups regressing toward the mean between pretest and posttest at different rates), selection-instrumentation threat (the treatment and control groups responding differently to the measurement), selection-testing (the treatment and control groups responding differently to the pretest), and selection-mortality (the treatment and control groups demonstrating differential dropout rates). Given these selection threats, it is generally preferable to avoid quasi-experimental designs to the greatest extent possible.

N

In addition, there are quite a few unique non-equivalent designs without corresponding true experimental design cousins. Some of the more useful of these designs are discussed next.

Regression discontinuity (RD) design . This is a non-equivalent pretest-posttest design where subjects are assigned to the treatment or control group based on a cut-off score on a preprogram measure. For instance, patients who are severely ill may be assigned to a treatment group to test the efficacy of a new drug or treatment protocol and those who are mildly ill are assigned to the control group. In another example, students who are lagging behind on standardised test scores may be selected for a remedial curriculum program intended to improve their performance, while those who score high on such tests are not selected from the remedial program.

RD design

Because of the use of a cut-off score, it is possible that the observed results may be a function of the cut-off score rather than the treatment, which introduces a new threat to internal validity. However, using the cut-off score also ensures that limited or costly resources are distributed to people who need them the most, rather than randomly across a population, while simultaneously allowing a quasi-experimental treatment. The control group scores in the RD design do not serve as a benchmark for comparing treatment group scores, given the systematic non-equivalence between the two groups. Rather, if there is no discontinuity between pretest and posttest scores in the control group, but such a discontinuity persists in the treatment group, then this discontinuity is viewed as evidence of the treatment effect.

Proxy pretest design . This design, shown in Figure 10.11, looks very similar to the standard NEGD (pretest-posttest) design, with one critical difference: the pretest score is collected after the treatment is administered. A typical application of this design is when a researcher is brought in to test the efficacy of a program (e.g., an educational program) after the program has already started and pretest data is not available. Under such circumstances, the best option for the researcher is often to use a different prerecorded measure, such as students’ grade point average before the start of the program, as a proxy for pretest data. A variation of the proxy pretest design is to use subjects’ posttest recollection of pretest data, which may be subject to recall bias, but nevertheless may provide a measure of perceived gain or change in the dependent variable.

Proxy pretest design

Separate pretest-posttest samples design . This design is useful if it is not possible to collect pretest and posttest data from the same subjects for some reason. As shown in Figure 10.12, there are four groups in this design, but two groups come from a single non-equivalent group, while the other two groups come from a different non-equivalent group. For instance, say you want to test customer satisfaction with a new online service that is implemented in one city but not in another. In this case, customers in the first city serve as the treatment group and those in the second city constitute the control group. If it is not possible to obtain pretest and posttest measures from the same customers, you can measure customer satisfaction at one point in time, implement the new service program, and measure customer satisfaction (with a different set of customers) after the program is implemented. Customer satisfaction is also measured in the control group at the same times as in the treatment group, but without the new program implementation. The design is not particularly strong, because you cannot examine the changes in any specific customer’s satisfaction score before and after the implementation, but you can only examine average customer satisfaction scores. Despite the lower internal validity, this design may still be a useful way of collecting quasi-experimental data when pretest and posttest data is not available from the same subjects.

Separate pretest-posttest samples design

An interesting variation of the NEDV design is a pattern-matching NEDV design , which employs multiple outcome variables and a theory that explains how much each variable will be affected by the treatment. The researcher can then examine if the theoretical prediction is matched in actual observations. This pattern-matching technique—based on the degree of correspondence between theoretical and observed patterns—is a powerful way of alleviating internal validity concerns in the original NEDV design.

NEDV design

Perils of experimental research

Experimental research is one of the most difficult of research designs, and should not be taken lightly. This type of research is often best with a multitude of methodological problems. First, though experimental research requires theories for framing hypotheses for testing, much of current experimental research is atheoretical. Without theories, the hypotheses being tested tend to be ad hoc, possibly illogical, and meaningless. Second, many of the measurement instruments used in experimental research are not tested for reliability and validity, and are incomparable across studies. Consequently, results generated using such instruments are also incomparable. Third, often experimental research uses inappropriate research designs, such as irrelevant dependent variables, no interaction effects, no experimental controls, and non-equivalent stimulus across treatment groups. Findings from such studies tend to lack internal validity and are highly suspect. Fourth, the treatments (tasks) used in experimental research may be diverse, incomparable, and inconsistent across studies, and sometimes inappropriate for the subject population. For instance, undergraduate student subjects are often asked to pretend that they are marketing managers and asked to perform a complex budget allocation task in which they have no experience or expertise. The use of such inappropriate tasks, introduces new threats to internal validity (i.e., subject’s performance may be an artefact of the content or difficulty of the task setting), generates findings that are non-interpretable and meaningless, and makes integration of findings across studies impossible.

The design of proper experimental treatments is a very important task in experimental design, because the treatment is the raison d’etre of the experimental method, and must never be rushed or neglected. To design an adequate and appropriate task, researchers should use prevalidated tasks if available, conduct treatment manipulation checks to check for the adequacy of such tasks (by debriefing subjects after performing the assigned task), conduct pilot tests (repeatedly, if necessary), and if in doubt, use tasks that are simple and familiar for the respondent sample rather than tasks that are complex or unfamiliar.

In summary, this chapter introduced key concepts in the experimental design research method and introduced a variety of true experimental and quasi-experimental designs. Although these designs vary widely in internal validity, designs with less internal validity should not be overlooked and may sometimes be useful under specific circumstances and empirical contingencies.

Social Science Research: Principles, Methods and Practices (Revised edition) Copyright © 2019 by Anol Bhattacherjee is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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  • A Quick Guide to Experimental Design | 5 Steps & Examples

A Quick Guide to Experimental Design | 5 Steps & Examples

Published on 11 April 2022 by Rebecca Bevans . Revised on 5 December 2022.

Experiments are used to study causal relationships . You manipulate one or more independent variables and measure their effect on one or more dependent variables.

Experimental design means creating a set of procedures to systematically test a hypothesis . A good experimental design requires a strong understanding of the system you are studying. 

There are five key steps in designing an experiment:

  • Consider your variables and how they are related
  • Write a specific, testable hypothesis
  • Design experimental treatments to manipulate your independent variable
  • Assign subjects to groups, either between-subjects or within-subjects
  • Plan how you will measure your dependent variable

For valid conclusions, you also need to select a representative sample and control any  extraneous variables that might influence your results. If if random assignment of participants to control and treatment groups is impossible, unethical, or highly difficult, consider an observational study instead.

Table of contents

Step 1: define your variables, step 2: write your hypothesis, step 3: design your experimental treatments, step 4: assign your subjects to treatment groups, step 5: measure your dependent variable, frequently asked questions about experimental design.

You should begin with a specific research question . We will work with two research question examples, one from health sciences and one from ecology:

To translate your research question into an experimental hypothesis, you need to define the main variables and make predictions about how they are related.

Start by simply listing the independent and dependent variables .

Research question Independent variable Dependent variable
Phone use and sleep Minutes of phone use before sleep Hours of sleep per night
Temperature and soil respiration Air temperature just above the soil surface CO2 respired from soil

Then you need to think about possible extraneous and confounding variables and consider how you might control  them in your experiment.

Extraneous variable How to control
Phone use and sleep in sleep patterns among individuals. measure the average difference between sleep with phone use and sleep without phone use rather than the average amount of sleep per treatment group.
Temperature and soil respiration also affects respiration, and moisture can decrease with increasing temperature. monitor soil moisture and add water to make sure that soil moisture is consistent across all treatment plots.

Finally, you can put these variables together into a diagram. Use arrows to show the possible relationships between variables and include signs to show the expected direction of the relationships.

Diagram of the relationship between variables in a sleep experiment

Here we predict that increasing temperature will increase soil respiration and decrease soil moisture, while decreasing soil moisture will lead to decreased soil respiration.

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Now that you have a strong conceptual understanding of the system you are studying, you should be able to write a specific, testable hypothesis that addresses your research question.

Null hypothesis (H ) Alternate hypothesis (H )
Phone use and sleep Phone use before sleep does not correlate with the amount of sleep a person gets. Increasing phone use before sleep leads to a decrease in sleep.
Temperature and soil respiration Air temperature does not correlate with soil respiration. Increased air temperature leads to increased soil respiration.

The next steps will describe how to design a controlled experiment . In a controlled experiment, you must be able to:

  • Systematically and precisely manipulate the independent variable(s).
  • Precisely measure the dependent variable(s).
  • Control any potential confounding variables.

If your study system doesn’t match these criteria, there are other types of research you can use to answer your research question.

How you manipulate the independent variable can affect the experiment’s external validity – that is, the extent to which the results can be generalised and applied to the broader world.

First, you may need to decide how widely to vary your independent variable.

  • just slightly above the natural range for your study region.
  • over a wider range of temperatures to mimic future warming.
  • over an extreme range that is beyond any possible natural variation.

Second, you may need to choose how finely to vary your independent variable. Sometimes this choice is made for you by your experimental system, but often you will need to decide, and this will affect how much you can infer from your results.

  • a categorical variable : either as binary (yes/no) or as levels of a factor (no phone use, low phone use, high phone use).
  • a continuous variable (minutes of phone use measured every night).

How you apply your experimental treatments to your test subjects is crucial for obtaining valid and reliable results.

First, you need to consider the study size : how many individuals will be included in the experiment? In general, the more subjects you include, the greater your experiment’s statistical power , which determines how much confidence you can have in your results.

Then you need to randomly assign your subjects to treatment groups . Each group receives a different level of the treatment (e.g. no phone use, low phone use, high phone use).

You should also include a control group , which receives no treatment. The control group tells us what would have happened to your test subjects without any experimental intervention.

When assigning your subjects to groups, there are two main choices you need to make:

  • A completely randomised design vs a randomised block design .
  • A between-subjects design vs a within-subjects design .

Randomisation

An experiment can be completely randomised or randomised within blocks (aka strata):

  • In a completely randomised design , every subject is assigned to a treatment group at random.
  • In a randomised block design (aka stratified random design), subjects are first grouped according to a characteristic they share, and then randomly assigned to treatments within those groups.
Completely randomised design Randomised block design
Phone use and sleep Subjects are all randomly assigned a level of phone use using a random number generator. Subjects are first grouped by age, and then phone use treatments are randomly assigned within these groups.
Temperature and soil respiration Warming treatments are assigned to soil plots at random by using a number generator to generate map coordinates within the study area. Soils are first grouped by average rainfall, and then treatment plots are randomly assigned within these groups.

Sometimes randomisation isn’t practical or ethical , so researchers create partially-random or even non-random designs. An experimental design where treatments aren’t randomly assigned is called a quasi-experimental design .

Between-subjects vs within-subjects

In a between-subjects design (also known as an independent measures design or classic ANOVA design), individuals receive only one of the possible levels of an experimental treatment.

In medical or social research, you might also use matched pairs within your between-subjects design to make sure that each treatment group contains the same variety of test subjects in the same proportions.

In a within-subjects design (also known as a repeated measures design), every individual receives each of the experimental treatments consecutively, and their responses to each treatment are measured.

Within-subjects or repeated measures can also refer to an experimental design where an effect emerges over time, and individual responses are measured over time in order to measure this effect as it emerges.

Counterbalancing (randomising or reversing the order of treatments among subjects) is often used in within-subjects designs to ensure that the order of treatment application doesn’t influence the results of the experiment.

Between-subjects (independent measures) design Within-subjects (repeated measures) design
Phone use and sleep Subjects are randomly assigned a level of phone use (none, low, or high) and follow that level of phone use throughout the experiment. Subjects are assigned consecutively to zero, low, and high levels of phone use throughout the experiment, and the order in which they follow these treatments is randomised.
Temperature and soil respiration Warming treatments are assigned to soil plots at random and the soils are kept at this temperature throughout the experiment. Every plot receives each warming treatment (1, 3, 5, 8, and 10C above ambient temperatures) consecutively over the course of the experiment, and the order in which they receive these treatments is randomised.

Finally, you need to decide how you’ll collect data on your dependent variable outcomes. You should aim for reliable and valid measurements that minimise bias or error.

Some variables, like temperature, can be objectively measured with scientific instruments. Others may need to be operationalised to turn them into measurable observations.

  • Ask participants to record what time they go to sleep and get up each day.
  • Ask participants to wear a sleep tracker.

How precisely you measure your dependent variable also affects the kinds of statistical analysis you can use on your data.

Experiments are always context-dependent, and a good experimental design will take into account all of the unique considerations of your study system to produce information that is both valid and relevant to your research question.

Experimental designs are a set of procedures that you plan in order to examine the relationship between variables that interest you.

To design a successful experiment, first identify:

  • A testable hypothesis
  • One or more independent variables that you will manipulate
  • One or more dependent variables that you will measure

When designing the experiment, first decide:

  • How your variable(s) will be manipulated
  • How you will control for any potential confounding or lurking variables
  • How many subjects you will include
  • How you will assign treatments to your subjects

The key difference between observational studies and experiments is that, done correctly, an observational study will never influence the responses or behaviours of participants. Experimental designs will have a treatment condition applied to at least a portion of participants.

A confounding variable , also called a confounder or confounding factor, is a third variable in a study examining a potential cause-and-effect relationship.

A confounding variable is related to both the supposed cause and the supposed effect of the study. It can be difficult to separate the true effect of the independent variable from the effect of the confounding variable.

In your research design , it’s important to identify potential confounding variables and plan how you will reduce their impact.

In a between-subjects design , every participant experiences only one condition, and researchers assess group differences between participants in various conditions.

In a within-subjects design , each participant experiences all conditions, and researchers test the same participants repeatedly for differences between conditions.

The word ‘between’ means that you’re comparing different conditions between groups, while the word ‘within’ means you’re comparing different conditions within the same group.

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Experimental Research

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experimental study of research

  • C. George Thomas 2  

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Experiments are part of the scientific method that helps to decide the fate of two or more competing hypotheses or explanations on a phenomenon. The term ‘experiment’ arises from Latin, Experiri, which means, ‘to try’. The knowledge accrues from experiments differs from other types of knowledge in that it is always shaped upon observation or experience. In other words, experiments generate empirical knowledge. In fact, the emphasis on experimentation in the sixteenth and seventeenth centuries for establishing causal relationships for various phenomena happening in nature heralded the resurgence of modern science from its roots in ancient philosophy spearheaded by great Greek philosophers such as Aristotle.

The strongest arguments prove nothing so long as the conclusions are not verified by experience. Experimental science is the queen of sciences and the goal of all speculation . Roger Bacon (1214–1294)

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Clinical research study designs: The essentials

Ambika g. chidambaram.

1 Children's Hospital of Philadelphia, Philadelphia Pennsylvania, USA

Maureen Josephson

In clinical research, our aim is to design a study which would be able to derive a valid and meaningful scientific conclusion using appropriate statistical methods. The conclusions derived from a research study can either improve health care or result in inadvertent harm to patients. Hence, this requires a well‐designed clinical research study that rests on a strong foundation of a detailed methodology and governed by ethical clinical principles. The purpose of this review is to provide the readers an overview of the basic study designs and its applicability in clinical research.

Introduction

In clinical research, our aim is to design a study, which would be able to derive a valid and meaningful scientific conclusion using appropriate statistical methods that can be translated to the “real world” setting. 1 Before choosing a study design, one must establish aims and objectives of the study, and choose an appropriate target population that is most representative of the population being studied. The conclusions derived from a research study can either improve health care or result in inadvertent harm to patients. Hence, this requires a well‐designed clinical research study that rests on a strong foundation of a detailed methodology and is governed by ethical principles. 2

From an epidemiological standpoint, there are two major types of clinical study designs, observational and experimental. 3 Observational studies are hypothesis‐generating studies, and they can be further divided into descriptive and analytic. Descriptive observational studies provide a description of the exposure and/or the outcome, and analytic observational studies provide a measurement of the association between the exposure and the outcome. Experimental studies, on the other hand, are hypothesis testing studies. It involves an intervention that tests the association between the exposure and outcome. Each study design is different, and so it would be important to choose a design that would most appropriately answer the question in mind and provide the most valuable information. We will be reviewing each study design in detail (Figure  1 ).

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Overview of clinical research study designs

Observational study designs

Observational studies ask the following questions: what, who, where and when. There are many study designs that fall under the umbrella of descriptive study designs, and they include, case reports, case series, ecologic study, cross‐sectional study, cohort study and case‐control study (Figure  2 ).

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Classification of observational study designs

Case reports and case series

Every now and then during clinical practice, we come across a case that is atypical or ‘out of the norm’ type of clinical presentation. This atypical presentation is usually described as case reports which provides a detailed and comprehensive description of the case. 4 It is one of the earliest forms of research and provides an opportunity for the investigator to describe the observations that make a case unique. There are no inferences obtained and therefore cannot be generalized to the population which is a limitation. Most often than not, a series of case reports make a case series which is an atypical presentation found in a group of patients. This in turn poses the question for a new disease entity and further queries the investigator to look into mechanistic investigative opportunities to further explore. However, in a case series, the cases are not compared to subjects without the manifestations and therefore it cannot determine which factors in the description are unique to the new disease entity.

Ecologic study

Ecological studies are observational studies that provide a description of population group characteristics. That is, it describes characteristics to all individuals within a group. For example, Prentice et al 5 measured incidence of breast cancer and per capita intake of dietary fat, and found a correlation that higher per capita intake of dietary fat was associated with an increased incidence of breast cancer. But the study does not conclude specifically which subjects with breast cancer had a higher dietary intake of fat. Thus, one of the limitations with ecologic study designs is that the characteristics are attributed to the whole group and so the individual characteristics are unknown.

Cross‐sectional study

Cross‐sectional studies are study designs used to evaluate an association between an exposure and outcome at the same time. It can be classified under either descriptive or analytic, and therefore depends on the question being answered by the investigator. Since, cross‐sectional studies are designed to collect information at the same point of time, this provides an opportunity to measure prevalence of the exposure or the outcome. For example, a cross‐sectional study design was adopted to estimate the global need for palliative care for children based on representative sample of countries from all regions of the world and all World Bank income groups. 6 The limitation of cross‐sectional study design is that temporal association cannot be established as the information is collected at the same point of time. If a study involves a questionnaire, then the investigator can ask questions to onset of symptoms or risk factors in relation to onset of disease. This would help in obtaining a temporal sequence between the exposure and outcome. 7

Case‐control study

Case‐control studies are study designs that compare two groups, such as the subjects with disease (cases) to the subjects without disease (controls), and to look for differences in risk factors. 8 This study is used to study risk factors or etiologies for a disease, especially if the disease is rare. Thus, case‐control studies can also be hypothesis testing studies and therefore can suggest a causal relationship but cannot prove. It is less expensive and less time‐consuming than cohort studies (described in section “Cohort study”). An example of a case‐control study was performed in Pakistan evaluating the risk factors for neonatal tetanus. They retrospectively reviewed a defined cohort for cases with and without neonatal tetanus. 9 They found a strong association of the application of ghee (clarified butter) as a risk factor for neonatal tetanus. Although this suggests a causal relationship, cause cannot be proven by this methodology (Figure  3 ).

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Case‐control study design

One of the limitations of case‐control studies is that they cannot estimate prevalence of a disease accurately as a proportion of cases and controls are studied at a time. Case‐control studies are also prone to biases such as recall bias, as the subjects are providing information based on their memory. Hence, the subjects with disease are likely to remember the presence of risk factors compared to the subjects without disease.

One of the aspects that is often overlooked is the selection of cases and controls. It is important to select the cases and controls appropriately to obtain a meaningful and scientifically sound conclusion and this can be achieved by implementing matching. Matching is defined by Gordis et al as ‘the process of selecting the controls so that they are similar to the cases in certain characteristics such as age, race, sex, socioeconomic status and occupation’ 7 This would help identify risk factors or probable etiologies that are not due to differences between the cases and controls.

Cohort study

Cohort studies are study designs that compare two groups, such as the subjects with exposure/risk factor to the subjects without exposure/risk factor, for differences in incidence of outcome/disease. Most often, cohort study designs are used to study outcome(s) from a single exposure/risk factor. Thus, cohort studies can also be hypothesis testing studies and can infer and interpret a causal relationship between an exposure and a proposed outcome, but cannot establish it (Figure  4 ).

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Cohort study design

Cohort studies can be classified as prospective and retrospective. 7 Prospective cohort studies follow subjects from presence of risk factors/exposure to development of disease/outcome. This could take up to years before development of disease/outcome, and therefore is time consuming and expensive. On the other hand, retrospective cohort studies identify a population with and without the risk factor/exposure based on past records and then assess if they had developed the disease/outcome at the time of study. Thus, the study design for prospective and retrospective cohort studies are similar as we are comparing populations with and without exposure/risk factor to development of outcome/disease.

Cohort studies are typically chosen as a study design when the suspected exposure is known and rare, and the incidence of disease/outcome in the exposure group is suspected to be high. The choice between prospective and retrospective cohort study design would depend on the accuracy and reliability of the past records regarding the exposure/risk factor.

Some of the biases observed with cohort studies include selection bias and information bias. Some individuals who have the exposure may refuse to participate in the study or would be lost to follow‐up, and in those instances, it becomes difficult to interpret the association between an exposure and outcome. Also, if the information is inaccurate when past records are used to evaluate for exposure status, then again, the association between the exposure and outcome becomes difficult to interpret.

Case‐control studies based within a defined cohort

Case‐control studies based within a defined cohort is a form of study design that combines some of the features of a cohort study design and a case‐control study design. When a defined cohort is embedded in a case‐control study design, all the baseline information collected before the onset of disease like interviews, surveys, blood or urine specimens, then the cohort is followed onset of disease. One of the advantages of following the above design is that it eliminates recall bias as the information regarding risk factors is collected before onset of disease. Case‐control studies based within a defined cohort can be further classified into two types: Nested case‐control study and Case‐cohort study.

Nested case‐control study

A nested case‐control study consists of defining a cohort with suspected risk factors and assigning a control within a cohort to the subject who develops the disease. 10 Over a period, cases and controls are identified and followed as per the investigator's protocol. Hence, the case and control are matched on calendar time and length of follow‐up. When this study design is implemented, it is possible for the control that was selected early in the study to develop the disease and become a case in the latter part of the study.

Case‐cohort Study

A case‐cohort study is similar to a nested case‐control study except that there is a defined sub‐cohort which forms the groups of individuals without the disease (control), and the cases are not matched on calendar time or length of follow‐up with the control. 11 With these modifications, it is possible to compare different disease groups with the same sub‐cohort group of controls and eliminates matching between the case and control. However, these differences will need to be accounted during analysis of results.

Experimental study design

The basic concept of experimental study design is to study the effect of an intervention. In this study design, the risk factor/exposure of interest/treatment is controlled by the investigator. Therefore, these are hypothesis testing studies and can provide the most convincing demonstration of evidence for causality. As a result, the design of the study requires meticulous planning and resources to provide an accurate result.

The experimental study design can be classified into 2 groups, that is, controlled (with comparison) and uncontrolled (without comparison). 1 In the group without controls, the outcome is directly attributed to the treatment received in one group. This fails to prove if the outcome was truly due to the intervention implemented or due to chance. This can be avoided if a controlled study design is chosen which includes a group that does not receive the intervention (control group) and a group that receives the intervention (intervention/experiment group), and therefore provide a more accurate and valid conclusion.

Experimental study designs can be divided into 3 broad categories: clinical trial, community trial, field trial. The specifics of each study design are explained below (Figure  5 ).

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Experimental study designs

Clinical trial

Clinical trials are also known as therapeutic trials, which involve subjects with disease and are placed in different treatment groups. It is considered a gold standard approach for epidemiological research. One of the earliest clinical trial studies was performed by James Lind et al in 1747 on sailors with scurvy. 12 Lind divided twelve scorbutic sailors into six groups of two. Each group received the same diet, in addition to a quart of cider (group 1), twenty‐five drops of elixir of vitriol which is sulfuric acid (group 2), two spoonfuls of vinegar (group 3), half a pint of seawater (group 4), two oranges and one lemon (group 5), and a spicy paste plus a drink of barley water (group 6). The group who ate two oranges and one lemon had shown the most sudden and visible clinical effects and were taken back at the end of 6 days as being fit for duty. During Lind's time, this was not accepted but was shown to have similar results when repeated 47 years later in an entire fleet of ships. Based on the above results, in 1795 lemon juice was made a required part of the diet of sailors. Thus, clinical trials can be used to evaluate new therapies, such as new drug or new indication, new drug combination, new surgical procedure or device, new dosing schedule or mode of administration, or a new prevention therapy.

While designing a clinical trial, it is important to select the population that is best representative of the general population. Therefore, the results obtained from the study can be generalized to the population from which the sample population was selected. It is also as important to select appropriate endpoints while designing a trial. Endpoints need to be well‐defined, reproducible, clinically relevant and achievable. The types of endpoints include continuous, ordinal, rates and time‐to‐event, and it is typically classified as primary, secondary or tertiary. 2 An ideal endpoint is a purely clinical outcome, for example, cure/survival, and thus, the clinical trials will become very long and expensive trials. Therefore, surrogate endpoints are used that are biologically related to the ideal endpoint. Surrogate endpoints need to be reproducible, easily measured, related to the clinical outcome, affected by treatment and occurring earlier than clinical outcome. 2

Clinical trials are further divided into randomized clinical trial, non‐randomized clinical trial, cross‐over clinical trial and factorial clinical trial.

Randomized clinical trial

A randomized clinical trial is also known as parallel group randomized trials or randomized controlled trials. Randomized clinical trials involve randomizing subjects with similar characteristics to two groups (or multiple groups): the group that receives the intervention/experimental therapy and the other group that received the placebo (or standard of care). 13 This is typically performed by using a computer software, manually or by other methods. Hence, we can measure the outcomes and efficacy of the intervention/experimental therapy being studied without bias as subjects have been randomized to their respective groups with similar baseline characteristics. This type of study design is considered gold standard for epidemiological research. However, this study design is generally not applicable to rare and serious disease process as it would unethical to treat that group with a placebo. Please see section “Randomization” for detailed explanation regarding randomization and placebo.

Non‐randomized clinical trial

A non‐randomized clinical trial involves an approach to selecting controls without randomization. With this type of study design a pattern is usually adopted, such as, selection of subjects and controls on certain days of the week. Depending on the approach adopted, the selection of subjects becomes predictable and therefore, there is bias with regards to selection of subjects and controls that would question the validity of the results obtained.

Historically controlled studies can be considered as a subtype of non‐randomized clinical trial. In this study design subtype, the source of controls is usually adopted from the past, such as from medical records and published literature. 1 The advantages of this study design include being cost‐effective, time saving and easily accessible. However, since this design depends on already collected data from different sources, the information obtained may not be accurate, reliable, lack uniformity and/or completeness as well. Though historically controlled studies maybe easier to conduct, the disadvantages will need to be taken into account while designing a study.

Cross‐over clinical trial

In cross‐over clinical trial study design, there are two groups who undergoes the same intervention/experiment at different time periods of the study. That is, each group serves as a control while the other group is undergoing the intervention/experiment. 14 Depending on the intervention/experiment, a ‘washout’ period is recommended. This would help eliminate residuals effects of the intervention/experiment when the experiment group transitions to be the control group. Hence, the outcomes of the intervention/experiment will need to be reversible as this type of study design would not be possible if the subject is undergoing a surgical procedure.

Factorial trial

A factorial trial study design is adopted when the researcher wishes to test two different drugs with independent effects on the same population. Typically, the population is divided into 4 groups, the first with drug A, the second with drug B, the third with drug A and B, and the fourth with neither drug A nor drug B. The outcomes for drug A are compared to those on drug A, drug A and B and to those who were on drug B and neither drug A nor drug B. 15 The advantages of this study design that it saves time and helps to study two different drugs on the same study population at the same time. However, this study design would not be applicable if either of the drugs or interventions overlaps with each other on modes of action or effects, as the results obtained would not attribute to a particular drug or intervention.

Community trial

Community trials are also known as cluster‐randomized trials, involve groups of individuals with and without disease who are assigned to different intervention/experiment groups. Hence, groups of individuals from a certain area, such as a town or city, or a certain group such as school or college, will undergo the same intervention/experiment. 16 Hence, the results will be obtained at a larger scale; however, will not be able to account for inter‐individual and intra‐individual variability.

Field trial

Field trials are also known as preventive or prophylactic trials, and the subjects without the disease are placed in different preventive intervention groups. 16 One of the hypothetical examples for a field trial would be to randomly assign to groups of a healthy population and to provide an intervention to a group such as a vitamin and following through to measure certain outcomes. Hence, the subjects are monitored over a period of time for occurrence of a particular disease process.

Overview of methodologies used within a study design

Randomization.

Randomization is a well‐established methodology adopted in research to prevent bias due to subject selection, which may impact the result of the intervention/experiment being studied. It is one of the fundamental principles of an experimental study designs and ensures scientific validity. It provides a way to avoid predicting which subjects are assigned to a certain group and therefore, prevent bias on the final results due to subject selection. This also ensures comparability between groups as most baseline characteristics are similar prior to randomization and therefore helps to interpret the results regarding the intervention/experiment group without bias.

There are various ways to randomize and it can be as simple as a ‘flip of a coin’ to use computer software and statistical methods. To better describe randomization, there are three types of randomization: simple randomization, block randomization and stratified randomization.

Simple randomization

In simple randomization, the subjects are randomly allocated to experiment/intervention groups based on a constant probability. That is, if there are two groups A and B, the subject has a 0.5 probability of being allocated to either group. This can be performed in multiple ways, and one of which being as simple as a ‘flip of a coin’ to using random tables or numbers. 17 The advantage of using this methodology is that it eliminates selection bias. However, the disadvantage with this methodology is that an imbalance in the number allocated to each group as well as the prognostic factors between groups. Hence, it is more challenging in studies with a small sample size.

Block randomization

In block randomization, the subjects of similar characteristics are classified into blocks. The aim of block randomization is to balance the number of subjects allocated to each experiment/intervention group. For example, let's assume that there are four subjects in each block, and two of the four subjects in each block will be randomly allotted to each group. Therefore, there will be two subjects in one group and two subjects in the other group. 17 The disadvantage with this methodology is that there is still a component of predictability in the selection of subjects and the randomization of prognostic factors is not performed. However, it helps to control the balance between the experiment/intervention groups.

Stratified randomization

In stratified randomization, the subjects are defined based on certain strata, which are covariates. 18 For example, prognostic factors like age can be considered as a covariate, and then the specified population can be randomized within each age group related to an experiment/intervention group. The advantage with this methodology is that it enables comparability between experiment/intervention groups and thus makes result analysis more efficient. But, with this methodology the covariates will need to be measured and determined before the randomization process. The sample size will help determine the number of strata that would need to be chosen for a study.

Blinding is a methodology adopted in a study design to intentionally not provide information related to the allocation of the groups to the subject participants, investigators and/or data analysts. 19 The purpose of blinding is to decrease influence associated with the knowledge of being in a particular group on the study result. There are 3 forms of blinding: single‐blinded, double‐blinded and triple‐blinded. 1 In single‐blinded studies, otherwise called as open‐label studies, the subject participants are not revealed which group that they have been allocated to. However, the investigator and data analyst will be aware of the allocation of the groups. In double‐blinded studies, both the study participants and the investigator will be unaware of the group to which they were allocated to. Double‐blinded studies are typically used in clinical trials to test the safety and efficacy of the drugs. In triple‐blinded studies, the subject participants, investigators and data analysts will not be aware of the group allocation. Thus, triple‐blinded studies are more difficult and expensive to design but the results obtained will exclude confounding effects from knowledge of group allocation.

Blinding is especially important in studies where subjective response are considered as outcomes. This is because certain responses can be modified based on the knowledge of the experiment group that they are in. For example, a group allocated in the non‐intervention group may not feel better as they are not getting the treatment, or an investigator may pay more attention to the group receiving treatment, and thereby potentially affecting the final results. However, certain treatments cannot be blinded such as surgeries or if the treatment group requires an assessment of the effect of intervention such as quitting smoking.

Placebo is defined in the Merriam‐Webster dictionary as ‘an inert or innocuous substance used especially in controlled experiments testing the efficacy of another substance (such as drug)’. 20 A placebo is typically used in a clinical research study to evaluate the safety and efficacy of a drug/intervention. This is especially useful if the outcome measured is subjective. In clinical drug trials, a placebo is typically a drug that resembles the drug to be tested in certain characteristics such as color, size, shape and taste, but without the active substance. This helps to measure effects of just taking the drug, such as pain relief, compared to the drug with the active substance. If the effect is positive, for example, improvement in mood/pain, then it is called placebo effect. If the effect is negative, for example, worsening of mood/pain, then it is called nocebo effect. 21

The ethics of placebo‐controlled studies is complex and remains a debate in the medical research community. According to the Declaration of Helsinki on the use of placebo released in October 2013, “The benefits, risks, burdens and effectiveness of a new intervention must be tested against those of the best proven intervention(s), except in the following circumstances:

Where no proven intervention exists, the use of placebo, or no intervention, is acceptable; or

Where for compelling and scientifically sound methodological reasons the use of any intervention less effective than the best proven one, the use of placebo, or no intervention is necessary to determine the efficacy or safety of an intervention and the patients who receive any intervention less effective than the best proven one, placebo, or no intervention will not be subject to additional risks of serious or irreversible harm as a result of not receiving the best proven intervention.

Extreme care must be taken to avoid abuse of this option”. 22

Hence, while designing a research study, both the scientific validity and ethical aspects of the study will need to be thoroughly evaluated.

Bias has been defined as “any systematic error in the design, conduct or analysis of a study that results in a mistaken estimate of an exposure's effect on the risk of disease”. 23 There are multiple types of biases and so, in this review we will focus on the following types: selection bias, information bias and observer bias. Selection bias is when a systematic error is committed while selecting subjects for the study. Selection bias will affect the external validity of the study if the study subjects are not representative of the population being studied and therefore, the results of the study will not be generalizable. Selection bias will affect the internal validity of the study if the selection of study subjects in each group is influenced by certain factors, such as, based on the treatment of the group assigned. One of the ways to decrease selection bias is to select the study population that would representative of the population being studied, or to randomize (discussed in section “Randomization”).

Information bias is when a systematic error is committed while obtaining data from the study subjects. This can be in the form of recall bias when subject is required to remember certain events from the past. Typically, subjects with the disease tend to remember certain events compared to subjects without the disease. Observer bias is a systematic error when the study investigator is influenced by the certain characteristics of the group, that is, an investigator may pay closer attention to the group receiving the treatment versus the group not receiving the treatment. This may influence the results of the study. One of the ways to decrease observer bias is to use blinding (discussed in section “Blinding”).

Thus, while designing a study it is important to take measure to limit bias as much as possible so that the scientific validity of the study results is preserved to its maximum.

Overview of drug development in the United States of America

Now that we have reviewed the various clinical designs, clinical trials form a major part in development of a drug. In the United States, the Food and Drug Administration (FDA) plays an important role in getting a drug approved for clinical use. It includes a robust process that involves four different phases before a drug can be made available to the public. Phase I is conducted to determine a safe dose. The study subjects consist of normal volunteers and/or subjects with disease of interest, and the sample size is typically small and not more than 30 subjects. The primary endpoint consists of toxicity and adverse events. Phase II is conducted to evaluate of safety of dose selected in Phase I, to collect preliminary information on efficacy and to determine factors to plan a randomized controlled trial. The study subjects consist of subjects with disease of interest and the sample size is also small but more that Phase I (40–100 subjects). The primary endpoint is the measure of response. Phase III is conducted as a definitive trial to prove efficacy and establish safety of a drug. Phase III studies are randomized controlled trials and depending on the drug being studied, it can be placebo‐controlled, equivalence, superiority or non‐inferiority trials. The study subjects consist of subjects with disease of interest, and the sample size is typically large but no larger than 300 to 3000. Phase IV is performed after a drug is approved by the FDA and it is also called the post‐marketing clinical trial. This phase is conducted to evaluate new indications, to determine safety and efficacy in long‐term follow‐up and new dosing regimens. This phase helps to detect rare adverse events that would not be picked up during phase III studies and decrease in the delay in the release of the drug in the market. Hence, this phase depends heavily on voluntary reporting of side effects and/or adverse events by physicians, non‐physicians or drug companies. 2

We have discussed various clinical research study designs in this comprehensive review. Though there are various designs available, one must consider various ethical aspects of the study. Hence, each study will require thorough review of the protocol by the institutional review board before approval and implementation.

CONFLICT OF INTEREST

Chidambaram AG, Josephson M. Clinical research study designs: The essentials . Pediatr Invest . 2019; 3 :245‐252. 10.1002/ped4.12166 [ PMC free article ] [ PubMed ] [ CrossRef ] [ Google Scholar ]

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Neag School of Education

Educational Research Basics by Del Siegle

Experimental research.

The major feature that distinguishes experimental research from other types of research is that the researcher manipulates the independent variable.  There are a number of experimental group designs in experimental research. Some of these qualify as experimental research, others do not.

  • In true experimental research , the researcher not only manipulates the independent variable, he or she also randomly assigned individuals to the various treatment categories (i.e., control and treatment).
  • In quasi experimental research , the researcher does not randomly assign subjects to treatment and control groups. In other words, the treatment is not distributed among participants randomly. In some cases, a researcher may randomly assigns one whole group to treatment and one whole group to control. In this case, quasi-experimental research involves using intact groups in an experiment, rather than assigning individuals at random to research conditions. (some researchers define this latter situation differently. For our course, we will allow this definition).
  • In causal comparative ( ex post facto ) research, the groups are already formed. It does not meet the standards of an experiment because the independent variable in not manipulated.

The statistics by themselves have no meaning. They only take on meaning within the design of your study. If we just examine stats, bread can be deadly . The term validity is used three ways in research…

  • I n the sampling unit, we learn about external validity (generalizability).
  • I n the survey unit, we learn about instrument validity .
  • In this unit, we learn about internal validity and external validity . Internal validity means that the differences that we were found between groups on the dependent variable in an experiment were directly related to what the researcher did to the independent variable, and not due to some other unintended variable (confounding variable). Simply stated, the question addressed by internal validity is “Was the study done well?” Once the researcher is satisfied that the study was done well and the independent variable caused the dependent variable (internal validity), then the research examines external validity (under what conditions [ecological] and with whom [population] can these results be replicated [Will I get the same results with a different group of people or under different circumstances?]). If a study is not internally valid, then considering external validity is a moot point (If the independent did not cause the dependent, then there is no point in applying the results [generalizing the results] to other situations.). Interestingly, as one tightens a study to control for treats to internal validity, one decreases the generalizability of the study (to whom and under what conditions one can generalize the results).

There are several common threats to internal validity in experimental research. They are described in our text.  I have review each below (this material is also included in the  PowerPoint Presentation on Experimental Research for this unit):

  • Subject Characteristics (Selection Bias/Differential Selection) — The groups may have been different from the start. If you were testing instructional strategies to improve reading and one group enjoyed reading more than the other group, they may improve more in their reading because they enjoy it, rather than the instructional strategy you used.
  • Loss of Subjects ( Mortality ) — All of the high or low scoring subject may have dropped out or were missing from one of the groups. If we collected posttest data on a day when the honor society was on field trip at the treatment school, the mean for the treatment group would probably be much lower than it really should have been.
  • Location — Perhaps one group was at a disadvantage because of their location.  The city may have been demolishing a building next to one of the schools in our study and there are constant distractions which interferes with our treatment.
  • Instrumentation Instrument Decay — The testing instruments may not be scores similarly. Perhaps the person grading the posttest is fatigued and pays less attention to the last set of papers reviewed. It may be that those papers are from one of our groups and will received different scores than the earlier group’s papers
  • Data Collector Characteristics — The subjects of one group may react differently to the data collector than the other group. A male interviewing males and females about their attitudes toward a type of math instruction may not receive the same responses from females as a female interviewing females would.
  • Data Collector Bias — The person collecting data my favors one group, or some characteristic some subject possess, over another. A principal who favors strict classroom management may rate students’ attention under different teaching conditions with a bias toward one of the teaching conditions.
  • Testing — The act of taking a pretest or posttest may influence the results of the experiment. Suppose we were conducting a unit to increase student sensitivity to prejudice. As a pretest we have the control and treatment groups watch Shindler’s List and write a reaction essay. The pretest may have actually increased both groups’ sensitivity and we find that our treatment groups didn’t score any higher on a posttest given later than the control group did. If we hadn’t given the pretest, we might have seen differences in the groups at the end of the study.
  • History — Something may happen at one site during our study that influences the results. Perhaps a classmate dies in a car accident at the control site for a study teaching children bike safety. The control group may actually demonstrate more concern about bike safety than the treatment group.
  • Maturation –There may be natural changes in the subjects that can account for the changes found in a study. A critical thinking unit may appear more effective if it taught during a time when children are developing abstract reasoning.
  • Hawthorne Effect — The subjects may respond differently just because they are being studied. The name comes from a classic study in which researchers were studying the effect of lighting on worker productivity. As the intensity of the factor lights increased, so did the work productivity. One researcher suggested that they reverse the treatment and lower the lights. The productivity of the workers continued to increase. It appears that being observed by the researchers was increasing productivity, not the intensity of the lights.
  • John Henry Effect — One group may view that it is competition with the other group and may work harder than than they would under normal circumstances. This generally is applied to the control group “taking on” the treatment group. The terms refers to the classic story of John Henry laying railroad track.
  • Resentful Demoralization of the Control Group — The control group may become discouraged because it is not receiving the special attention that is given to the treatment group. They may perform lower than usual because of this.
  • Regression ( Statistical Regression) — A class that scores particularly low can be expected to score slightly higher just by chance. Likewise, a class that scores particularly high, will have a tendency to score slightly lower by chance. The change in these scores may have nothing to do with the treatment.
  • Implementation –The treatment may not be implemented as intended. A study where teachers are asked to use student modeling techniques may not show positive results, not because modeling techniques don’t work, but because the teacher didn’t implement them or didn’t implement them as they were designed.
  • Compensatory Equalization of Treatmen t — Someone may feel sorry for the control group because they are not receiving much attention and give them special treatment. For example, a researcher could be studying the effect of laptop computers on students’ attitudes toward math. The teacher feels sorry for the class that doesn’t have computers and sponsors a popcorn party during math class. The control group begins to develop a more positive attitude about mathematics.
  • Experimental Treatment Diffusion — Sometimes the control group actually implements the treatment. If two different techniques are being tested in two different third grades in the same building, the teachers may share what they are doing. Unconsciously, the control may use of the techniques she or he learned from the treatment teacher.

When planning a study, it is important to consider the threats to interval validity as we finalize the study design. After we complete our study, we should reconsider each of the threats to internal validity as we review our data and draw conclusions.

Del Siegle, Ph.D. Neag School of Education – University of Connecticut [email protected] www.delsiegle.com

Observational vs. Experimental Study: A Comprehensive Guide

Explore the fundamental disparities between experimental and observational studies in this comprehensive guide by Santos Research Center, Corp. Uncover concepts such as control group, random sample, cohort studies, response variable, and explanatory variable that shape the foundation of these methodologies. Discover the significance of randomized controlled trials and case control studies, examining causal relationships and the role of dependent variables and independent variables in research designs.

This enlightening exploration also delves into the meticulous scientific study process, involving survey members, systematic reviews, and statistical analyses. Investigate the careful balance of control group and treatment group dynamics, highlighting how researchers meticulously assign variables and analyze statistical patterns to discern meaningful insights. From dissecting issues like lung cancer to understanding sleep patterns, this guide emphasizes the precision of controlled experiments and controlled trials, where variables are isolated and scrutinized, paving the way for a deeper comprehension of the world through empirical research.

Introduction to Observational and Experimental Studies

These two studies are the cornerstones of scientific inquiry, each offering a distinct approach to unraveling the mysteries of the natural world.

Observational studies allow us to observe, document, and gather data without direct intervention. They provide a means to explore real-world scenarios and trends, making them valuable when manipulating variables is not feasible or ethical. From surveys to meticulous observations, these studies shed light on existing conditions and relationships.

Experimental studies , in contrast, put researchers in the driver's seat. They involve the deliberate manipulation of variables to understand their impact on specific outcomes. By controlling the conditions, experimental studies establish causal relationships, answering questions of causality with precision. This approach is pivotal for hypothesis testing and informed decision-making.

At Santos Research Center, Corp., we recognize the importance of both observational and experimental studies. We employ these methodologies in our diverse research projects to ensure the highest quality of scientific investigation and to answer a wide range of research questions.

Observational Studies: A Closer Look

In our exploration of research methodologies, let's zoom in on observational research studies—an essential facet of scientific inquiry that we at Santos Research Center, Corp., expertly employ in our diverse research projects.

What is an Observational Study?

Observational research studies involve the passive observation of subjects without any intervention or manipulation by researchers. These studies are designed to scrutinize the relationships between variables and test subjects, uncover patterns, and draw conclusions grounded in real-world data.

Researchers refrain from interfering with the natural course of events in controlled experiment. Instead, they meticulously gather data by keenly observing and documenting information about the test subjects and their surroundings. This approach permits the examination of variables that cannot be ethically or feasibly manipulated, making it particularly valuable in certain research scenarios.

Types of Observational Studies

Now, let's delve into the various forms that observational studies can take, each with its distinct characteristics and applications.

Cohort Studies:  A cohort study is a type of observational study that entails tracking one group of individuals over an extended period. Its primary goal is to identify potential causes or risk factors for specific outcomes or treatment group. Cohort studies provide valuable insights into the development of conditions or diseases and the factors that influence them.

Case-Control Studies:  Case-control studies, on the other hand, involve the comparison of individuals with a particular condition or outcome to those without it (the control group). These studies aim to discern potential causal factors or associations that may have contributed to the development of the condition under investigation.

Cross-Sectional Studies:  Cross-sectional studies take a snapshot of a diverse group of individuals at a single point in time. By collecting data from this snapshot, researchers gain insights into the prevalence of a specific condition or the relationships between variables at that precise moment. Cross-sectional studies are often used to assess the health status of the different groups within a population or explore the interplay between various factors.

Advantages and Limitations of Observational Studies

Observational studies, as we've explored, are a vital pillar of scientific research, offering unique insights into real-world phenomena. In this section, we will dissect the advantages and limitations that characterize these studies, shedding light on the intricacies that researchers grapple with when employing this methodology.

Advantages: One of the paramount advantages of observational studies lies in their utilization of real-world data. Unlike controlled experiments that operate in artificial settings, observational studies embrace the complexities of the natural world. This approach enables researchers to capture genuine behaviors, patterns, and occurrences as they unfold. As a result, the data collected reflects the intricacies of real-life scenarios, making it highly relevant and applicable to diverse settings and populations.

Moreover, in a randomized controlled trial, researchers looked to randomly assign participants to a group. Observational studies excel in their capacity to examine long-term trends. By observing one group of subjects over extended periods, research scientists gain the ability to track developments, trends, and shifts in behavior or outcomes. This longitudinal perspective is invaluable when studying phenomena that evolve gradually, such as chronic diseases, societal changes, or environmental shifts. It allows for the detection of subtle nuances that may be missed in shorter-term investigations.

Limitations: However, like any research methodology, observational studies are not without their limitations. One significant challenge of statistical study lies in the potential for biases. Since researchers do not intervene in the subjects' experiences, various biases can creep into the data collection process. These biases may arise from participant self-reporting, observer bias, or selection bias in random sample, among others. Careful design and rigorous data analysis are crucial for mitigating these biases.

Another limitation is the presence of confounding variables. In observational studies, it can be challenging to isolate the effect of a specific variable from the myriad of other factors at play. These confounding variables can obscure the true relationship between the variables of interest, making it difficult to establish causation definitively. Research scientists must employ statistical techniques to control for or adjust these confounding variables.

Additionally, observational studies face constraints in their ability to establish causation. While they can identify associations and correlations between variables, they cannot prove causality or causal relationship. Establishing causation typically requires controlled experiments where researchers can manipulate independent variables systematically. In observational studies, researchers can only infer potential causation based on the observed associations.

Experimental Studies: Delving Deeper

In the intricate landscape of scientific research, we now turn our gaze toward experimental studies—a dynamic and powerful method that Santos Research Center, Corp. skillfully employs in our pursuit of knowledge.

What is an Experimental Study?

While some studies observe and gather data passively, experimental studies take a more proactive approach. Here, researchers actively introduce an intervention or treatment to an experiment group study its effects on one or more variables. This methodology empowers researchers to manipulate independent variables deliberately and examine their direct impact on dependent variables.

Experimental research are distinguished by their exceptional ability to establish cause-and-effect relationships. This invaluable characteristic allows researchers to unlock the mysteries of how one variable influences another, offering profound insights into the scientific questions at hand. Within the controlled environment of an experimental study, researchers can systematically test hypotheses, shedding light on complex phenomena.

Key Features of Experimental Studies

Central to statistical analysis, the rigor and reliability of experimental studies are several key features that ensure the validity of their findings.

Randomized Controlled Trials:  Randomization is a critical element in experimental studies, as it ensures that subjects are assigned to groups in a random assignment. This randomly assigned allocation minimizes the risk of unintentional biases and confounding variables, strengthening the credibility of the study's outcomes.

Control Groups:  Control groups play a pivotal role in experimental studies by serving as a baseline for comparison. They enable researchers to assess the true impact of the intervention being studied. By comparing the outcomes of the intervention group to those of survey members of the control group, researchers can discern whether the intervention caused the observed changes.

Blinding:  Both single-blind and double-blind techniques are employed in experimental studies to prevent biases from influencing the study or controlled trial's outcomes. Single-blind studies keep either the subjects or the researchers unaware of certain aspects of the study, while double-blind studies extend this blindness to both parties, enhancing the objectivity of the study.

These key features work in concert to uphold the integrity and trustworthiness of the results generated through experimental studies.

Advantages and Limitations of Experimental Studies

As with any research methodology, this one comes with its unique set of advantages and limitations.

Advantages:  These studies offer the distinct advantage of establishing causal relationships between two or more variables together. The controlled environment allows researchers to exert authority over variables, ensuring that changes in the dependent variable can be attributed to the independent variable. This meticulous control results in high-quality, reliable data that can significantly contribute to scientific knowledge.

Limitations:  However, experimental ones are not without their challenges. They may raise ethical concerns, particularly when the interventions involve potential risks to subjects. Additionally, their controlled nature can limit their real-world applicability, as the conditions in experiments may not accurately mirror those in the natural world. Moreover, executing an experimental study in randomized controlled, often demands substantial resources, with other variables including time, funding, and personnel.

Observational vs Experimental: A Side-by-Side Comparison

Having previously examined observational and experimental studies individually, we now embark on a side-by-side comparison to illuminate the key distinctions and commonalities between these foundational research approaches.

Key Differences and Notable Similarities

Methodologies

  • Observational Studies : Characterized by passive observation, where researchers collect data without direct intervention, allowing the natural course of events to unfold.
  • Experimental Studies : Involve active intervention, where researchers deliberately manipulate variables to discern their impact on specific outcomes, ensuring control over the experimental conditions.
  • Observational Studies : Designed to identify patterns, correlations, and associations within existing data, shedding light on relationships within real-world settings.
  • Experimental Studies : Geared toward establishing causality by determining the cause-and-effect relationships between variables, often in controlled laboratory environments.
  • Observational Studies : Yield real-world data, reflecting the complexities and nuances of natural phenomena.
  • Experimental Studies : Generate controlled data, allowing for precise analysis and the establishment of clear causal connections.

Observational studies excel at exploring associations and uncovering patterns within the intricacies of real-world settings, while experimental studies shine as the gold standard for discerning cause-and-effect relationships through meticulous control and manipulation in controlled environments. Understanding these differences and similarities empowers researchers to choose the most appropriate method for their specific research objectives.

When to Use Which: Practical Applications

The decision to employ either observational or experimental studies hinges on the research objectives at hand and the available resources. Observational studies prove invaluable when variable manipulation is impractical or ethically challenging, making them ideal for delving into long-term trends and uncovering intricate associations between certain variables (response variable or explanatory variable). On the other hand, experimental studies emerge as indispensable tools when the aim is to definitively establish causation and methodically control variables.

At Santos Research Center, Corp., our approach to both scientific study and methodology is characterized by meticulous consideration of the specific research goals. We recognize that the quality of outcomes hinges on selecting the most appropriate method of research study. Our unwavering commitment to employing both observational and experimental research studies further underscores our dedication to advancing scientific knowledge across diverse domains.

Conclusion: The Synergy of Experimental and Observational Studies in Research

In conclusion, both observational and experimental studies are integral to scientific research, offering complementary approaches with unique strengths and limitations. At Santos Research Center, Corp., we leverage these methodologies to contribute meaningfully to the scientific community.

Explore our projects and initiatives at Santos Research Center, Corp. by visiting our website or contacting us at (813) 249-9100, where our unwavering commitment to rigorous research practices and advancing scientific knowledge awaits.

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10 Real-Life Experimental Research Examples

10 Real-Life Experimental Research Examples

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

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experimental reseasrch examples and definition, explained below

Experimental research is research that involves using a scientific approach to examine research variables.

Below are some famous experimental research examples. Some of these studies were conducted quite a long time ago. Some were so controversial that they would never be attempted today. And some were so unethical that they would never be permitted again.

A few of these studies have also had very practical implications for modern society involving criminal investigations, the impact of television and the media, and the power of authority figures.

Examples of Experimental Research

1. pavlov’s dog: classical conditioning.

Dr. Ivan Pavlov was a physiologist studying animal digestive systems in the 1890s. In one study, he presented food to a dog and then collected its salivatory juices via a tube attached to the inside of the animal’s mouth.

As he was conducting his experiments, an annoying thing kept happening; every time his assistant would enter the lab with a bowl of food for the experiment, the dog would start to salivate at the sound of the assistant’s footsteps.

Although this disrupted his experimental procedures, eventually, it dawned on Pavlov that something else was to be learned from this problem.

Pavlov learned that animals could be conditioned into responding on a physiological level to various stimuli, such as food, or even the sound of the assistant bringing the food down the hall.

Hence, the creation of the theory of classical conditioning. One of the most influential theories in psychology still to this day.

2. Bobo Doll Experiment: Observational Learning

Dr. Albert Bandura conducted one of the most influential studies in psychology in the 1960s at Stanford University.

His intention was to demonstrate that cognitive processes play a fundamental role in learning. At the time, Behaviorism was the predominant theoretical perspective, which completely rejected all inferences to constructs not directly observable .

So, Bandura made two versions of a video. In version #1, an adult behaved aggressively with a Bobo doll by throwing it around the room and striking it with a wooden mallet. In version #2, the adult played gently with the doll by carrying it around to different parts of the room and pushing it gently.

After showing children one of the two versions, they were taken individually to a room that had a Bobo doll. Their behavior was observed and the results indicated that children that watched version #1 of the video were far more aggressive than those that watched version #2.

Not only did Bandura’s Bobo doll study form the basis of his social learning theory, it also helped start the long-lasting debate about the harmful effects of television on children.

Worth Checking Out: What’s the Difference between Experimental and Observational Studies?

3. The Asch Study: Conformity  

Dr. Solomon Asch was interested in conformity and the power of group pressure. His study was quite simple. Different groups of students were shown lines of varying lengths and asked, “which line is longest.”

However, out of each group, only one was an actual participant. All of the others in the group were working with Asch and instructed to say that one of the shorter lines was actually the longest.

Nearly every time, the real participant gave an answer that was clearly wrong, but the same as the rest of the group.

The study is one of the most famous in psychology because it demonstrated the power of social pressure so clearly.  

4. Car Crash Experiment: Leading Questions

In 1974, Dr. Elizabeth Loftus and her undergraduate student John Palmer designed a study to examine how fallible human judgement is under certain conditions.

They showed groups of research participants videos that depicted accidents between two cars. Later, the participants were asked to estimate the rate of speed of the cars.

Here’s the interesting part. All participants were asked the same question with the exception of a single word: “How fast were the two cars going when they ______into each other?” The word in the blank varied in its implied severity.

Participants’ estimates were completely affected by the word in the blank. When the word “smashed” was used, participants estimated the cars were going much faster than when the word “contacted” was used. 

This line of research has had a huge impact on law enforcement interrogation practices, line-up procedures, and the credibility of eyewitness testimony .

5. The 6 Universal Emotions

The research by Dr. Paul Ekman has been influential in the study of emotions. His early research revealed that all human beings, regardless of culture, experience the same 6 basic emotions: happiness, sadness, disgust, fear, surprise, and anger.

In the late 1960s, Ekman traveled to Papua New Guinea. He approached a tribe of people that were extremely isolated from modern culture. With the help of a guide, he would describe different situations to individual members and take a photo of their facial expressions.

The situations included: if a good friend had come; their child had just died; they were about to get into a fight; or had just stepped on a dead pig.

The facial expressions of this highly isolated tribe were nearly identical to those displayed by people in his studies in California.

6. The Little Albert Study: Development of Phobias  

Dr. John Watson and Dr. Rosalie Rayner sought to demonstrate how irrational fears were developed.

Their study involved showing a white rat to an infant. Initially, the child had no fear of the rat. However, the researchers then began to create a loud noise each time they showed the child the rat by striking a steel bar with a hammer.

Eventually, the child started to cry and feared the white rat. The child also developed a fear of other white, furry objects such as white rabbits and a Santa’s beard.

This study is famous because it demonstrated one way in which phobias are developed in humans, and also because it is now considered highly unethical for its mistreatment of children, lack of study debriefing , and intent to instil fear.  

7. A Class Divided: Discrimination

Perhaps one of the most famous psychological experiments of all time was not conducted by a psychologist. In 1968, third grade teacher Jane Elliott conducted one of the most famous studies on discrimination in history. It took place shortly after the assassination of Dr. Martin Luther King, Jr.

She divided her class into two groups: brown-eyed and blue-eyed students. On the first day of the experiment, she announced the blue-eyed group as superior. They received extra privileges and were told not to intermingle with the brown-eyed students.

They instantly became happier, more self-confident, and started performing better academically.

The next day, the roles were reversed. The brown-eyed students were announced as superior and given extra privileges. Their behavior changed almost immediately and exhibited the same patterns as the other group had the day before.

This study was a remarkable demonstration of the harmful effects of discrimination.

8. The Milgram Study: Obedience to Authority

Dr. Stanley Milgram conducted one of the most influential experiments on authority and obedience in 1961 at Yale University.

Participants were told they were helping study the effects of punishment on learning. Their job was to administer an electric shock to another participant each time they made an error on a test. The other participant was actually an actor in another room that only pretended to be shocked.

However, each time a mistake was made, the level of shock was supposed to increase, eventually reaching quite high voltage levels. When the real participants expressed reluctance to administer the next level of shock, the experimenter, who served as the authority figure in the room, pressured the participant to deliver the next level of shock.

The results of this study were truly astounding. A surprisingly high percentage of participants continued to deliver the shocks to the highest level possible despite the very strong objections by the “other participant.”

This study demonstrated the power of authority figures.

9. The Marshmallow Test: Delay of Gratification

The Marshmallow Test was designed by Dr. Walter Mischel to examine the role of delay of gratification and academic success.

Children ages 4-6 years old were seated at a table with one marshmallow placed in front of them. The experimenter explained that if they did not eat the marshmallow, they would receive a second one. They could then eat both.

The children that were able to delay gratification the longest were rated as significantly more competent later in life and earned higher SAT scores than children that could not withstand the temptation.  

The study has since been conceptually replicated by other researchers that have revealed additional factors involved in delay of gratification and academic achievement.

10. Stanford Prison Study: Deindividuation

Dr. Philip Zimbardo conducted one of the most famous psychological studies of all time in 1971. The purpose of the study was to investigate how the power structure in some situations can lead people to behave in ways highly uncharacteristic of their usual behavior.

College students were recruited to participate in the study. Some were randomly assigned to play the role of prison guard. The others were actually “arrested” by real police officers. They were blindfolded and taken to the basement of the university’s psychology building which had been converted to look like a prison.

Although the study was supposed to last 2 weeks, it had to be halted due to the abusive actions of the guards.

The study demonstrated that people will behave in ways they never thought possible when placed in certain roles and power structures. Although the Stanford Prison Study is so well-known for what it revealed about human nature, it is also famous because of the numerous violations of ethical principles.

The studies above are varied and focused on many different aspects of human behavior . However, each example of experimental research listed above has had a lasting impact on society. Some have had tremendous sway in how very practical matters are conducted, such as criminal investigations and legal proceedings.

Psychology is a field of study that is often not fully understood by the general public. When most people hear the term “psychology,” they think of a therapist that listens carefully to the revealing statements of a patient. The therapist then tries to help their patient learn to cope with many of life’s challenges. Nothing wrong with that.

In reality however, most psychologists are researchers. They spend most of their time designing and conducting experiments to enhance our understanding of the human condition.

Asch SE. (1956). Studies of independence and conformity: I. A minority of one against a unanimous majority . Psychological Monographs: General and Applied, 70 (9),1-70. https://doi.org/doi:10.1037/h0093718

Bandura A. (1965). Influence of models’ reinforcement contingencies on the acquisition of imitative responses. Journal of Personality and Social Psychology, 1 (6), 589-595. https://doi.org/doi:10.1037/h0022070

Beck, H. P., Levinson, S., & Irons, G. (2009). Finding little Albert: A journey to John B. Watson’s infant laboratory.  American Psychologist, 64(7),  605-614.

Ekman, P. & Friesen, W. V. (1971).  Constants Across Cultures in the Face and motion .  Journal of Personality and Social Psychology, 17(2) , 124-129.

Loftus, E. F., & Palmer, J. C. (1974). Reconstruction of automobile destruction: An example of

the interaction between language and memory. Journal of Verbal Learning and Verbal

Behavior, 13 (5), 585–589.

Milgram S (1965). Some Conditions of Obedience and Disobedience to Authority. Human Relations, 18(1), 57–76.

Mischel, W., & Ebbesen, E. B. (1970). Attention in delay of gratification . Journal of Personality and Social Psychology, 16 (2), 329-337.

Pavlov, I.P. (1927). Conditioned Reflexes . London: Oxford University Press.

Watson, J. & Rayner, R. (1920). Conditioned emotional reactions.  Journal of Experimental Psychology, 3 , 1-14. Zimbardo, P., Haney, C., Banks, W. C., & Jaffe, D. (1971). The Stanford Prison Experiment: A simulation study of the psychology of imprisonment . Stanford University, Stanford Digital Repository, Stanford.

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16 Advantages and Disadvantages of Experimental Research

How do you make sure that a new product, theory, or idea has validity? There are multiple ways to test them, with one of the most common being the use of experimental research. When there is complete control over one variable, the other variables can be manipulated to determine the value or validity that has been proposed.

Then, through a process of monitoring and administration, the true effects of what is being studied can be determined. This creates an accurate outcome so conclusions about the final value potential. It is an efficient process, but one that can also be easily manipulated to meet specific metrics if oversight is not properly performed.

Here are the advantages and disadvantages of experimental research to consider.

What Are the Advantages of Experimental Research?

1. It provides researchers with a high level of control. By being able to isolate specific variables, it becomes possible to determine if a potential outcome is viable. Each variable can be controlled on its own or in different combinations to study what possible outcomes are available for a product, theory, or idea as well. This provides a tremendous advantage in an ability to find accurate results.

2. There is no limit to the subject matter or industry involved. Experimental research is not limited to a specific industry or type of idea. It can be used in a wide variety of situations. Teachers might use experimental research to determine if a new method of teaching or a new curriculum is better than an older system. Pharmaceutical companies use experimental research to determine the viability of a new product.

3. Experimental research provides conclusions that are specific. Because experimental research provides such a high level of control, it can produce results that are specific and relevant with consistency. It is possible to determine success or failure, making it possible to understand the validity of a product, theory, or idea in a much shorter amount of time compared to other verification methods. You know the outcome of the research because you bring the variable to its conclusion.

4. The results of experimental research can be duplicated. Experimental research is straightforward, basic form of research that allows for its duplication when the same variables are controlled by others. This helps to promote the validity of a concept for products, ideas, and theories. This allows anyone to be able to check and verify published results, which often allows for better results to be achieved, because the exact steps can produce the exact results.

5. Natural settings can be replicated with faster speeds. When conducting research within a laboratory environment, it becomes possible to replicate conditions that could take a long time so that the variables can be tested appropriately. This allows researchers to have a greater control of the extraneous variables which may exist as well, limiting the unpredictability of nature as each variable is being carefully studied.

6. Experimental research allows cause and effect to be determined. The manipulation of variables allows for researchers to be able to look at various cause-and-effect relationships that a product, theory, or idea can produce. It is a process which allows researchers to dig deeper into what is possible, showing how the various variable relationships can provide specific benefits. In return, a greater understanding of the specifics within the research can be understood, even if an understanding of why that relationship is present isn’t presented to the researcher.

7. It can be combined with other research methods. This allows experimental research to be able to provide the scientific rigor that may be needed for the results to stand on their own. It provides the possibility of determining what may be best for a specific demographic or population while also offering a better transference than anecdotal research can typically provide.

What Are the Disadvantages of Experimental Research?

1. Results are highly subjective due to the possibility of human error. Because experimental research requires specific levels of variable control, it is at a high risk of experiencing human error at some point during the research. Any error, whether it is systemic or random, can reveal information about the other variables and that would eliminate the validity of the experiment and research being conducted.

2. Experimental research can create situations that are not realistic. The variables of a product, theory, or idea are under such tight controls that the data being produced can be corrupted or inaccurate, but still seem like it is authentic. This can work in two negative ways for the researcher. First, the variables can be controlled in such a way that it skews the data toward a favorable or desired result. Secondly, the data can be corrupted to seem like it is positive, but because the real-life environment is so different from the controlled environment, the positive results could never be achieved outside of the experimental research.

3. It is a time-consuming process. For it to be done properly, experimental research must isolate each variable and conduct testing on it. Then combinations of variables must also be considered. This process can be lengthy and require a large amount of financial and personnel resources. Those costs may never be offset by consumer sales if the product or idea never makes it to market. If what is being tested is a theory, it can lead to a false sense of validity that may change how others approach their own research.

4. There may be ethical or practical problems with variable control. It might seem like a good idea to test new pharmaceuticals on animals before humans to see if they will work, but what happens if the animal dies because of the experimental research? Or what about human trials that fail and cause injury or death? Experimental research might be effective, but sometimes the approach has ethical or practical complications that cannot be ignored. Sometimes there are variables that cannot be manipulated as it should be so that results can be obtained.

5. Experimental research does not provide an actual explanation. Experimental research is an opportunity to answer a Yes or No question. It will either show you that it will work or it will not work as intended. One could argue that partial results could be achieved, but that would still fit into the “No” category because the desired results were not fully achieved. The answer is nice to have, but there is no explanation as to how you got to that answer. Experimental research is unable to answer the question of “Why” when looking at outcomes.

6. Extraneous variables cannot always be controlled. Although laboratory settings can control extraneous variables, natural environments provide certain challenges. Some studies need to be completed in a natural setting to be accurate. It may not always be possible to control the extraneous variables because of the unpredictability of Mother Nature. Even if the variables are controlled, the outcome may ensure internal validity, but do so at the expense of external validity. Either way, applying the results to the general population can be quite challenging in either scenario.

7. Participants can be influenced by their current situation. Human error isn’t just confined to the researchers. Participants in an experimental research study can also be influenced by extraneous variables. There could be something in the environment, such an allergy, that creates a distraction. In a conversation with a researcher, there may be a physical attraction that changes the responses of the participant. Even internal triggers, such as a fear of enclosed spaces, could influence the results that are obtained. It is also very common for participants to “go along” with what they think a researcher wants to see instead of providing an honest response.

8. Manipulating variables isn’t necessarily an objective standpoint. For research to be effective, it must be objective. Being able to manipulate variables reduces that objectivity. Although there are benefits to observing the consequences of such manipulation, those benefits may not provide realistic results that can be used in the future. Taking a sample is reflective of that sample and the results may not translate over to the general population.

9. Human responses in experimental research can be difficult to measure. There are many pressures that can be placed on people, from political to personal, and everything in-between. Different life experiences can cause people to react to the same situation in different ways. Not only does this mean that groups may not be comparable in experimental research, but it also makes it difficult to measure the human responses that are obtained or observed.

The advantages and disadvantages of experimental research show that it is a useful system to use, but it must be tightly controlled in order to be beneficial. It produces results that can be replicated, but it can also be easily influenced by internal or external influences that may alter the outcomes being achieved. By taking these key points into account, it will become possible to see if this research process is appropriate for your next product, theory, or idea.

experimental study of research

Experimental Research: Meaning And Examples Of Experimental Research

Ever wondered why scientists across the world are being lauded for discovering the Covid-19 vaccine so early? It’s because every…

What Is Experimental Research

Ever wondered why scientists across the world are being lauded for discovering the Covid-19 vaccine so early? It’s because every government knows that vaccines are a result of experimental research design and it takes years of collected data to make one. It takes a lot of time to compare formulas and combinations with an array of possibilities across different age groups, genders and physical conditions. With their efficiency and meticulousness, scientists redefined the meaning of experimental research when they discovered a vaccine in less than a year.

What Is Experimental Research?

Characteristics of experimental research design, types of experimental research design, advantages and disadvantages of experimental research, examples of experimental research.

Experimental research is a scientific method of conducting research using two variables: independent and dependent. Independent variables can be manipulated to apply to dependent variables and the effect is measured. This measurement usually happens over a significant period of time to establish conditions and conclusions about the relationship between these two variables.

Experimental research is widely implemented in education, psychology, social sciences and physical sciences. Experimental research is based on observation, calculation, comparison and logic. Researchers collect quantitative data and perform statistical analyses of two sets of variables. This method collects necessary data to focus on facts and support sound decisions. It’s a helpful approach when time is a factor in establishing cause-and-effect relationships or when an invariable behavior is seen between the two.  

Now that we know the meaning of experimental research, let’s look at its characteristics, types and advantages.

The hypothesis is at the core of an experimental research design. Researchers propose a tentative answer after defining the problem and then test the hypothesis to either confirm or disregard it. Here are a few characteristics of experimental research:

  • Dependent variables are manipulated or treated while independent variables are exerted on dependent variables as an experimental treatment. Extraneous variables are variables generated from other factors that can affect the experiment and contribute to change. Researchers have to exercise control to reduce the influence of these variables by randomization, making homogeneous groups and applying statistical analysis techniques.
  • Researchers deliberately operate independent variables on the subject of the experiment. This is known as manipulation.
  • Once a variable is manipulated, researchers observe the effect an independent variable has on a dependent variable. This is key for interpreting results.
  • A researcher may want multiple comparisons between different groups with equivalent subjects. They may replicate the process by conducting sub-experiments within the framework of the experimental design.

Experimental research is equally effective in non-laboratory settings as it is in labs. It helps in predicting events in an experimental setting. It generalizes variable relationships so that they can be implemented outside the experiment and applied to a wider interest group.

The way a researcher assigns subjects to different groups determines the types of experimental research design .

Pre-experimental Research Design

In a pre-experimental research design, researchers observe a group or various groups to see the effect an independent variable has on the dependent variable to cause change. There is no control group as it is a simple form of experimental research . It’s further divided into three categories:

  • A one-shot case study research design is a study where one dependent variable is considered. It’s a posttest study as it’s carried out after treating what presumably caused the change.
  • One-group pretest-posttest design is a study that combines both pretest and posttest studies by testing a single group before and after administering the treatment.
  • Static-group comparison involves studying two groups by subjecting one to treatment while the other remains static. After post-testing all groups the differences are observed.

This design is practical but lacks in certain areas of true experimental criteria.

True Experimental Research Design

This design depends on statistical analysis to approve or disregard a hypothesis. It’s an accurate design that can be conducted with or without a pretest on a minimum of two dependent variables assigned randomly. It is further classified into three types:

  • The posttest-only control group design involves randomly selecting and assigning subjects to two groups: experimental and control. Only the experimental group is treated, while both groups are observed and post-tested to draw a conclusion from the difference between the groups.
  • In a pretest-posttest control group design, two groups are randomly assigned subjects. Both groups are presented, the experimental group is treated and both groups are post-tested to measure how much change happened in each group.
  • Solomon four-group design is a combination of the previous two methods. Subjects are randomly selected and assigned to four groups. Two groups are tested using each of the previous methods.

True experimental research design should have a variable to manipulate, a control group and random distribution.

With experimental research, we can test ideas in a controlled environment before marketing. It acts as the best method to test a theory as it can help in making predictions about a subject and drawing conclusions. Let’s look at some of the advantages that make experimental research useful:

  • It allows researchers to have a stronghold over variables and collect desired results.
  • Results are usually specific.
  • The effectiveness of the research isn’t affected by the subject.
  • Findings from the results usually apply to similar situations and ideas.
  • Cause and effect of a hypothesis can be identified, which can be further analyzed for in-depth ideas.
  • It’s the ideal starting point to collect data and lay a foundation for conducting further research and building more ideas.
  • Medical researchers can develop medicines and vaccines to treat diseases by collecting samples from patients and testing them under multiple conditions.
  • It can be used to improve the standard of academics across institutions by testing student knowledge and teaching methods before analyzing the result to implement programs.
  • Social scientists often use experimental research design to study and test behavior in humans and animals.
  • Software development and testing heavily depend on experimental research to test programs by letting subjects use a beta version and analyzing their feedback.

Even though it’s a scientific method, it has a few drawbacks. Here are a few disadvantages of this research method:

  • Human error is a concern because the method depends on controlling variables. Improper implementation nullifies the validity of the research and conclusion.
  • Eliminating extraneous variables (real-life scenarios) produces inaccurate conclusions.
  • The process is time-consuming and expensive
  • In medical research, it can have ethical implications by affecting patients’ well-being.
  • Results are not descriptive and subjects can contribute to response bias.

Experimental research design is a sophisticated method that investigates relationships or occurrences among people or phenomena under a controlled environment and identifies the conditions responsible for such relationships or occurrences

Experimental research can be used in any industry to anticipate responses, changes, causes and effects. Here are some examples of experimental research :

  • This research method can be used to evaluate employees’ skills. Organizations ask candidates to take tests before filling a post. It is used to screen qualified candidates from a pool of applicants. This allows organizations to identify skills at the time of employment. After training employees on the job, organizations further evaluate them to test impact and improvement. This is a pretest-posttest control group research example where employees are ‘subjects’ and the training is ‘treatment’.
  • Educational institutions follow the pre-experimental research design to administer exams and evaluate students at the end of a semester. Students are the dependent variables and lectures are independent. Since exams are conducted at the end and not the beginning of a semester, it’s easy to conclude that it’s a one-shot case study research.
  • To evaluate the teaching methods of two teachers, they can be assigned two student groups. After teaching their respective groups on the same topic, a posttest can determine which group scored better and who is better at teaching. This method can have its drawbacks as certain human factors, such as attitudes of students and effectiveness to grasp a subject, may negatively influence results. 

Experimental research is considered a standard method that uses observations, simulations and surveys to collect data. One of its unique features is the ability to control extraneous variables and their effects. It’s a suitable method for those looking to examine the relationship between cause and effect in a field setting or in a laboratory. Although experimental research design is a scientific approach, research is not entirely a scientific process. As much as managers need to know what is experimental research , they have to apply the correct research method, depending on the aim of the study.

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Explore Harappa Diaries to learn more about topics such as Main Objective Of Research , Definition Of Qualitative Research , Examples Of Experiential Learning and Collaborative Learning Strategies to upgrade your knowledge and skills.

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  • What is experimental research: Definition, types & examples

What is experimental research: Definition, types & examples

Defne Çobanoğlu

Life and its secrets can only be proven right or wrong with experimentation. You can speculate and theorize all you wish, but as William Blake once said, “ The true method of knowledge is experiment. ”

It may be a long process and time-consuming, but it is rewarding like no other. And there are multiple ways and methods of experimentation that can help shed light on matters. In this article, we explained the definition, types of experimental research, and some experimental research examples . Let us get started with the definition!

  • What is experimental research?

Experimental research is the process of carrying out a study conducted with a scientific approach using two or more variables. In other words, it is when you gather two or more variables and compare and test them in controlled environments. 

With experimental research, researchers can also collect detailed information about the participants by doing pre-tests and post-tests to learn even more information about the process. With the result of this type of study, the researcher can make conscious decisions. 

The more control the researcher has over the internal and extraneous variables, the better it is for the results. There may be different circumstances when a balanced experiment is not possible to conduct. That is why are are different research designs to accommodate the needs of researchers.

  • 3 Types of experimental research designs

There is more than one dividing point in experimental research designs that differentiates them from one another. These differences are about whether or not there are pre-tests or post-tests done and how the participants are divided into groups. These differences decide which experimental research design is used.

Types of experimental research designs

Types of experimental research designs

1 - Pre-experimental design

This is the most basic method of experimental study. The researcher doing pre-experimental research evaluates a group of dependent variables after changing the independent variables . The results of this scientific method are not satisfactory, and future studies are planned accordingly. The pre-experimental research can be divided into three types:

A. One shot case study research design

Only one variable is considered in this one-shot case study design. This research method is conducted in the post-test part of a study, and the aim is to observe the changes in the effect of the independent variable.

B. One group pre-test post-test research design

In this type of research, a single group is given a pre-test before a study is conducted and a post-test after the study is conducted. The aim of this one-group pre-test post-test research design is to combine and compare the data collected during these tests. 

C. Static-group comparison

In a static group comparison, 2 or more groups are included in a study where only a group of participants is subjected to a new treatment and the other group of participants is held static. After the study is done, both groups do a post-test evaluation, and the changes are seen as results.

2 - Quasi-experimental design

This research type is quite similar to the experimental design; however, it changes in a few aspects. Quasi-experimental research is done when experimentation is needed for accurate data, but it is not possible to do one because of some limitations. Because you can not deliberately deprive someone of medical treatment or give someone harm, some experiments are ethically impossible. In this experimentation method, the researcher can only manipulate some variables. There are three types of quasi-experimental design:

A. Nonequivalent group designs

A nonequivalent group design is used when participants can not be divided equally and randomly for ethical reasons. Because of this, different variables will be more than one, unlike true experimental research.

B. Regression discontinuity

In this type of research design, the researcher does not divide a group into two to make a study, instead, they make use of a natural threshold or pre-existing dividing point. Only participants below or above the threshold get the treatment, and as the divide is minimal, the difference would be minimal as well.

C. Natural Experiments

In natural experiments, random or irregular assignment of patients makes up control and study groups. And they exist in natural scenarios. Because of this reason, they do not qualify as true experiments as they are based on observation.

3 - True experimental design

In true experimental research, the variables, groups, and settings should be identical to the textbook definition. Grouping of the participant are divided randomly, and controlled variables are chosen carefully. Every aspect of a true experiment should be carefully designed and acted out. And only the results of a true experiment can really be fully accurate . A true experimental design can be divided into 3 parts:

A. Post-test only control group design

In this experimental design, the participants are divided into two groups randomly. They are called experimental and control groups. Only the experimental group gets the treatment, while the other one does not. After the experiment and observation, both groups are given a post-test, and a conclusion is drawn from the results.

B. Pre-test post-test control group

In this method, the participants are divided into two groups once again. Also, only the experimental group gets the treatment. And this time, they are given both pre-tests and post-tests with multiple research methods. Thanks to these multiple tests, the researchers can make sure the changes in the experimental group are directly related to the treatment.

C. Solomon four-group design

This is the most comprehensive method of experimentation. The participants are randomly divided into 4 groups. These four groups include all possible permutations by including both control and non-control groups and post-test or pre-test and post-test control groups. This method enhances the quality of the data.

  • Advantages and disadvantages of experimental research

Just as with any other study, experimental research also has its positive and negative sides. It is up to the researchers to be mindful of these facts before starting their studies. Let us see some advantages and disadvantages of experimental research:

Advantages of experimental research:

  • All the variables are in the researchers’ control, and that means the researcher can influence the experiment according to the research question’s requirements.
  • As you can easily control the variables in the experiment, you can specify the results as much as possible.
  • The results of the study identify a cause-and-effect relation .
  • The results can be as specific as the researcher wants.
  • The result of an experimental design opens the doors for future related studies.

Disadvantages of experimental research:

  • Completing an experiment may take years and even decades, so the results will not be as immediate as some of the other research types.
  • As it involves many steps, participants, and researchers, it may be too expensive for some groups.
  • The possibility of researchers making mistakes and having a bias is high. It is important to stay impartial
  • Human behavior and responses can be difficult to measure unless it is specifically experimental research in psychology.
  • Examples of experimental research

When one does experimental research, that experiment can be about anything. As the variables and environments can be controlled by the researcher, it is possible to have experiments about pretty much any subject. It is especially crucial that it gives critical insight into the cause-and-effect relationships of various elements. Now let us see some important examples of experimental research:

An example of experimental research in science:

When scientists make new medicines or come up with a new type of treatment, they have to test those thoroughly to make sure the results will be unanimous and effective for every individual. In order to make sure of this, they can test the medicine on different people or creatures in different dosages and in different frequencies. They can double-check all the results and have crystal clear results.

An example of experimental research in marketing:

The ideal goal of a marketing product, advertisement, or campaign is to attract attention and create positive emotions in the target audience. Marketers can focus on different elements in different campaigns, change the packaging/outline, and have a different approach. Only then can they be sure about the effectiveness of their approaches. Some methods they can work with are A/B testing, online surveys , or focus groups .

  • Frequently asked questions about experimental research

Is experimental research qualitative or quantitative?

Experimental research can be both qualitative and quantitative according to the nature of the study. Experimental research is quantitative when it provides numerical and provable data. The experiment is qualitative when it provides researchers with participants' experiences, attitudes, or the context in which the experiment is conducted.

What is the difference between quasi-experimental research and experimental research?

In true experimental research, the participants are divided into groups randomly and evenly so as to have an equal distinction. However, in quasi-experimental research, the participants can not be divided equally for ethical or practical reasons. They are chosen non-randomly or by using a pre-existing threshold.

  • Wrapping it up

The experimentation process can be long and time-consuming but highly rewarding as it provides valuable as well as both qualitative and quantitative data. It is a valuable part of research methods and gives insight into the subjects to let people make conscious decisions.

In this article, we have gathered experimental research definition, experimental research types, examples, and pros & cons to work as a guide for your next study. You can also make a successful experiment using pre-test and post-test methods and analyze the findings. For further information on different research types and for all your research information, do not forget to visit our other articles!

Defne is a content writer at forms.app. She is also a translator specializing in literary translation. Defne loves reading, writing, and translating professionally and as a hobby. Her expertise lies in survey research, research methodologies, content writing, and translation.

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4900
4900
47.049

experimental study of research

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Graphitic carbon nitride has emerged as a promising engineered nanomaterial for diverse applications. In the past decade, nanosized graphitic carbon nitride has been extensively used for water treatment, air purification, antimicrobials, energy storage, electronics, sensing, biomedical engineering, and membrane separation, owing to its unique 2D nanostructure, excellent photoreactivity under visible light irradiation, remarkable chemical stability and biocompatibility, and affordable cost in manufacture. With global production and usage, incidental release and inappropriate disposal of graphitic carbon nitride are inevitable, which may raise growing concerns in scientific communities and policy makers, considering the potential adverse environmental and health impacts of this engineered nanomaterial. The goal of our study is to evaluate and understand the environmental transformation, fate, and toxicity of graphitic carbon nitride in natural aquatic environments and engineering systems to advance regulations.

In this collaborative project, we developed new analytical techniques - scanning tunneling microscopy-based tip-enhanced Raman spectroscopy to detect chemical information with a high degree of spatial resolution (angstrom scale) and expand its application to environmental science, an area that remains fundamentally unexplored with single-molecule sensitivity. This discovery not only sheds light on the unique environmental transformation of emerging photoreactive nanomaterials but also provides guidelines for designing robust nanomaterials for engineering applications. This project involves the cross-disciplinary collaboration of an environmental scientist and engineer, theoretical chemist, and an experimental chemist. This collaborative model may serve as a model for other fields of study. Graduate and undergraduate research assistants were trained under the project, and they will be the future leading workforce in environmental chemistry and water quality engineering.

Last Modified: 08/12/2022 Modified by: Nan Jiang

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August 16, 2024

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Experimental blood test predicts age-related disease risk in diverse populations

by Harvard Medical School

Blood test predicts age-related disease risk in diverse populations

Researchers have developed a machine learning-powered blood test that analyzes more than 200 proteins to gauge a person's rate of biological aging, which the team says can be used to estimate the person's risk of developing 18 major age-related diseases and of dying prematurely from any cause.

The work helps validate the use of the proteome—the entire set of proteins present in the body at a given time—as an accurate gauge of how old a person is, not in years, but in terms of how their cells are functioning.

The findings provide insight into the biological pathways that lead to a person developing multiple age-related diseases , open doors to better understanding how genes and environment interact in aging, and could help researchers develop treatments for age-related diseases and assess their effectiveness.

Though the test is currently restricted to the research lab, the team is working on developing it into something anyone can order at a doctor's office.

Austin Argentieri, HMS research fellow in medicine in the Analytic and Translational Genetics Unit at Massachusetts General Hospital, is lead author of the study, published Aug. 8 in Nature Medicine and discusses his team's findings below.

What question did you set out to answer with this study?

Can we develop a proteomic aging clock that can help predict the risk of common age-related diseases?

Age is the major determinant for most common chronic diseases but is an imperfect surrogate for aging, which is the driver of age-related multimorbidity (having more than one chronic health condition) and mortality.

Aging can be estimated more precisely by using 'omics data to capture the biological functioning of an individual in comparison to an expected level of functioning for a given chronological age.

While the most common biological aging clocks use DNA methylation, protein levels may provide a more direct mechanistic and functional insight into aging biology. Moreover, the proteome is the most common target for drug development.

However, previous proteomic age clock studies have not been validated independently across populations with diverse genetic and geographic backgrounds.

So far, none have been developed in large or well-powered general population samples that allow for association testing across a wide spectrum of age-related disorders, multimorbidity, and mortality.

What did you find?

We developed a machine learning model that uses blood proteomic information to estimate a proteomic age clock in a large sample of participants from the UK Biobank. Our sample included 45,441 participants ranging from 40 to 70 years old.

We further validated this model in two biobanks across the world: 3,977 participants aged 30-80 from the China Kadoorie Biobank and 1,990 participants aged 20-80 from the FinnGen biobank in Finland. These biobanks are geographically and genetically distinct populations that have distinct age ranges and morbidity profiles from the UK Biobank.

We identified 204 proteins that accurately predict chronological age, and we further identified a set of 20 aging-related proteins that capture 91% of the age prediction accuracy of the larger model.

We demonstrated that our proteomic age clock showed similar age prediction accuracy in the independent participants from China and Finland compared with its performance in the UK Biobank.

We found that proteomic aging was associated with the incidence of 18 major chronic diseases—including diseases of the heart, liver, kidney, and lung; diabetes; neurodegeneration, such as Alzheimer's disease; and cancer—as well as multimorbidity and all-cause mortality risk.

Proteomic aging was also associated with age-related measures of biological, physical, and cognitive function, including telomere length, frailty index, and several cognitive tests.

What are the clinical implications of your work?

We provide some of the largest and most comprehensive evidence to date demonstrating that proteomic aging is a common biological signature related to numerous age-related functional traits, morbidities, and mortality.

We also provide some of the first evidence that a proteomic age clock can be highly generalizable across human populations of diverse genetic ancestries, age ranges, and morbidity profiles.

Multimorbidity is an important problem in clinical and population health that has a major impact on the cost of health care. Our proteomic clock gives us a first insight into the pathways that form the biological basis for multimorbidity.

In the near future, proteomic age clocks can be used to study the relationship between genetics and environment in aging, yielding novel insights into the drivers of aging and multimorbidity across the life span.

An important avenue will also be to use proteomic clocks as a biomarker for the effectiveness of preventive interventions targeting aging and multimorbidity.

Furthermore, proteomic clocks may be used to accelerate drug development and clinical trials through identification of high- and low-risk patients. For example, less than 1% of those in the bottom decile of proteomic aging developed Alzheimer's over the following 10–15 years.

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Chapter 10 Experimental Research

Experimental research, often considered to be the “gold standard” in research designs, is one of the most rigorous of all research designs. In this design, one or more independent variables are manipulated by the researcher (as treatments), subjects are randomly assigned to different treatment levels (random assignment), and the results of the treatments on outcomes (dependent variables) are observed. The unique strength of experimental research is its internal validity (causality) due to its ability to link cause and effect through treatment manipulation, while controlling for the spurious effect of extraneous variable.

Experimental research is best suited for explanatory research (rather than for descriptive or exploratory research), where the goal of the study is to examine cause-effect relationships. It also works well for research that involves a relatively limited and well-defined set of independent variables that can either be manipulated or controlled. Experimental research can be conducted in laboratory or field settings. Laboratory experiments , conducted in laboratory (artificial) settings, tend to be high in internal validity, but this comes at the cost of low external validity (generalizability), because the artificial (laboratory) setting in which the study is conducted may not reflect the real world. Field experiments , conducted in field settings such as in a real organization, and high in both internal and external validity. But such experiments are relatively rare, because of the difficulties associated with manipulating treatments and controlling for extraneous effects in a field setting.

Experimental research can be grouped into two broad categories: true experimental designs and quasi-experimental designs. Both designs require treatment manipulation, but while true experiments also require random assignment, quasi-experiments do not. Sometimes, we also refer to non-experimental research, which is not really a research design, but an all-inclusive term that includes all types of research that do not employ treatment manipulation or random assignment, such as survey research, observational research, and correlational studies.

Basic Concepts

Treatment and control groups. In experimental research, some subjects are administered one or more experimental stimulus called a treatment (the treatment group ) while other subjects are not given such a stimulus (the control group ). The treatment may be considered successful if subjects in the treatment group rate more favorably on outcome variables than control group subjects. Multiple levels of experimental stimulus may be administered, in which case, there may be more than one treatment group. For example, in order to test the effects of a new drug intended to treat a certain medical condition like dementia, if a sample of dementia patients is randomly divided into three groups, with the first group receiving a high dosage of the drug, the second group receiving a low dosage, and the third group receives a placebo such as a sugar pill (control group), then the first two groups are experimental groups and the third group is a control group. After administering the drug for a period of time, if the condition of the experimental group subjects improved significantly more than the control group subjects, we can say that the drug is effective. We can also compare the conditions of the high and low dosage experimental groups to determine if the high dose is more effective than the low dose.

Treatment manipulation. Treatments are the unique feature of experimental research that sets this design apart from all other research methods. Treatment manipulation helps control for the “cause” in cause-effect relationships. Naturally, the validity of experimental research depends on how well the treatment was manipulated. Treatment manipulation must be checked using pretests and pilot tests prior to the experimental study. Any measurements conducted before the treatment is administered are called pretest measures , while those conducted after the treatment are posttest measures .

Random selection and assignment. Random selection is the process of randomly drawing a sample from a population or a sampling frame. This approach is typically employed in survey research, and assures that each unit in the population has a positive chance of being selected into the sample. Random assignment is however a process of randomly assigning subjects to experimental or control groups. This is a standard practice in true experimental research to ensure that treatment groups are similar (equivalent) to each other and to the control group, prior to treatment administration. Random selection is related to sampling, and is therefore, more closely related to the external validity (generalizability) of findings. However, random assignment is related to design, and is therefore most related to internal validity. It is possible to have both random selection and random assignment in well-designed experimental research, but quasi-experimental research involves neither random selection nor random assignment.

Threats to internal validity. Although experimental designs are considered more rigorous than other research methods in terms of the internal validity of their inferences (by virtue of their ability to control causes through treatment manipulation), they are not immune to internal validity threats. Some of these threats to internal validity are described below, within the context of a study of the impact of a special remedial math tutoring program for improving the math abilities of high school students.

  • History threat is the possibility that the observed effects (dependent variables) are caused by extraneous or historical events rather than by the experimental treatment. For instance, students’ post-remedial math score improvement may have been caused by their preparation for a math exam at their school, rather than the remedial math program.
  • Maturation threat refers to the possibility that observed effects are caused by natural maturation of subjects (e.g., a general improvement in their intellectual ability to understand complex concepts) rather than the experimental treatment.
  • Testing threat is a threat in pre-post designs where subjects’ posttest responses are conditioned by their pretest responses. For instance, if students remember their answers from the pretest evaluation, they may tend to repeat them in the posttest exam. Not conducting a pretest can help avoid this threat.
  • Instrumentation threat , which also occurs in pre-post designs, refers to the possibility that the difference between pretest and posttest scores is not due to the remedial math program, but due to changes in the administered test, such as the posttest having a higher or lower degree of difficulty than the pretest.
  • Mortality threat refers to the possibility that subjects may be dropping out of the study at differential rates between the treatment and control groups due to a systematic reason, such that the dropouts were mostly students who scored low on the pretest. If the low-performing students drop out, the results of the posttest will be artificially inflated by the preponderance of high-performing students.
  • Regression threat , also called a regression to the mean, refers to the statistical tendency of a group’s overall performance on a measure during a posttest to regress toward the mean of that measure rather than in the anticipated direction. For instance, if subjects scored high on a pretest, they will have a tendency to score lower on the posttest (closer to the mean) because their high scores (away from the mean) during the pretest was possibly a statistical aberration. This problem tends to be more prevalent in non-random samples and when the two measures are imperfectly correlated.

Two-Group Experimental Designs

The simplest true experimental designs are two group designs involving one treatment group and one control group, and are ideally suited for testing the effects of a single independent variable that can be manipulated as a treatment. The two basic two-group designs are the pretest-posttest control group design and the posttest-only control group design, while variations may include covariance designs. These designs are often depicted using a standardized design notation, where R represents random assignment of subjects to groups, X represents the treatment administered to the treatment group, and O represents pretest or posttest observations of the dependent variable (with different subscripts to distinguish between pretest and posttest observations of treatment and control groups).

Pretest-posttest control group design . In this design, subjects are randomly assigned to treatment and control groups, subjected to an initial (pretest) measurement of the dependent variables of interest, the treatment group is administered a treatment (representing the independent variable of interest), and the dependent variables measured again (posttest). The notation of this design is shown in Figure 10.1.

experimental study of research

Figure 10.1. Pretest-posttest control group design

The effect E of the experimental treatment in the pretest posttest design is measured as the difference in the posttest and pretest scores between the treatment and control groups:

E = (O 2 – O 1 ) – (O 4 – O 3 )

Statistical analysis of this design involves a simple analysis of variance (ANOVA) between the treatment and control groups. The pretest posttest design handles several threats to internal validity, such as maturation, testing, and regression, since these threats can be expected to influence both treatment and control groups in a similar (random) manner. The selection threat is controlled via random assignment. However, additional threats to internal validity may exist. For instance, mortality can be a problem if there are differential dropout rates between the two groups, and the pretest measurement may bias the posttest measurement (especially if the pretest introduces unusual topics or content).

Posttest-only control group design . This design is a simpler version of the pretest-posttest design where pretest measurements are omitted. The design notation is shown in Figure 10.2.

experimental study of research

Figure 10.2. Posttest only control group design.

The treatment effect is measured simply as the difference in the posttest scores between the two groups:

E = (O 1 – O 2 )

The appropriate statistical analysis of this design is also a two- group analysis of variance (ANOVA). The simplicity of this design makes it more attractive than the pretest-posttest design in terms of internal validity. This design controls for maturation, testing, regression, selection, and pretest-posttest interaction, though the mortality threat may continue to exist.

Covariance designs . Sometimes, measures of dependent variables may be influenced by extraneous variables called covariates . Covariates are those variables that are not of central interest to an experimental study, but should nevertheless be controlled in an experimental design in order to eliminate their potential effect on the dependent variable and therefore allow for a more accurate detection of the effects of the independent variables of interest. The experimental designs discussed earlier did not control for such covariates. A covariance design (also called a concomitant variable design) is a special type of pretest posttest control group design where the pretest measure is essentially a measurement of the covariates of interest rather than that of the dependent variables. The design notation is shown in Figure 10.3, where C represents the covariates:

experimental study of research

Figure 10.3. Covariance design

Because the pretest measure is not a measurement of the dependent variable, but rather a covariate, the treatment effect is measured as the difference in the posttest scores between the treatment and control groups as:

experimental study of research

Figure 10.4. 2 x 2 factorial design

Factorial designs can also be depicted using a design notation, such as that shown on the right panel of Figure 10.4. R represents random assignment of subjects to treatment groups, X represents the treatment groups themselves (the subscripts of X represents the level of each factor), and O represent observations of the dependent variable. Notice that the 2 x 2 factorial design will have four treatment groups, corresponding to the four combinations of the two levels of each factor. Correspondingly, the 2 x 3 design will have six treatment groups, and the 2 x 2 x 2 design will have eight treatment groups. As a rule of thumb, each cell in a factorial design should have a minimum sample size of 20 (this estimate is derived from Cohen’s power calculations based on medium effect sizes). So a 2 x 2 x 2 factorial design requires a minimum total sample size of 160 subjects, with at least 20 subjects in each cell. As you can see, the cost of data collection can increase substantially with more levels or factors in your factorial design. Sometimes, due to resource constraints, some cells in such factorial designs may not receive any treatment at all, which are called incomplete factorial designs . Such incomplete designs hurt our ability to draw inferences about the incomplete factors.

In a factorial design, a main effect is said to exist if the dependent variable shows a significant difference between multiple levels of one factor, at all levels of other factors. No change in the dependent variable across factor levels is the null case (baseline), from which main effects are evaluated. In the above example, you may see a main effect of instructional type, instructional time, or both on learning outcomes. An interaction effect exists when the effect of differences in one factor depends upon the level of a second factor. In our example, if the effect of instructional type on learning outcomes is greater for 3 hours/week of instructional time than for 1.5 hours/week, then we can say that there is an interaction effect between instructional type and instructional time on learning outcomes. Note that the presence of interaction effects dominate and make main effects irrelevant, and it is not meaningful to interpret main effects if interaction effects are significant.

Hybrid Experimental Designs

Hybrid designs are those that are formed by combining features of more established designs. Three such hybrid designs are randomized bocks design, Solomon four-group design, and switched replications design.

Randomized block design. This is a variation of the posttest-only or pretest-posttest control group design where the subject population can be grouped into relatively homogeneous subgroups (called blocks ) within which the experiment is replicated. For instance, if you want to replicate the same posttest-only design among university students and full -time working professionals (two homogeneous blocks), subjects in both blocks are randomly split between treatment group (receiving the same treatment) or control group (see Figure 10.5). The purpose of this design is to reduce the “noise” or variance in data that may be attributable to differences between the blocks so that the actual effect of interest can be detected more accurately.

experimental study of research

Figure 10.5. Randomized blocks design.

Solomon four-group design . In this design, the sample is divided into two treatment groups and two control groups. One treatment group and one control group receive the pretest, and the other two groups do not. This design represents a combination of posttest-only and pretest-posttest control group design, and is intended to test for the potential biasing effect of pretest measurement on posttest measures that tends to occur in pretest-posttest designs but not in posttest only designs. The design notation is shown in Figure 10.6.

experimental study of research

Figure 10.6. Solomon four-group design

Switched replication design . This is a two-group design implemented in two phases with three waves of measurement. The treatment group in the first phase serves as the control group in the second phase, and the control group in the first phase becomes the treatment group in the second phase, as illustrated in Figure 10.7. In other words, the original design is repeated or replicated temporally with treatment/control roles switched between the two groups. By the end of the study, all participants will have received the treatment either during the first or the second phase. This design is most feasible in organizational contexts where organizational programs (e.g., employee training) are implemented in a phased manner or are repeated at regular intervals.

experimental study of research

Figure 10.7. Switched replication design.

Quasi-Experimental Designs

Quasi-experimental designs are almost identical to true experimental designs, but lacking one key ingredient: random assignment. For instance, one entire class section or one organization is used as the treatment group, while another section of the same class or a different organization in the same industry is used as the control group. This lack of random assignment potentially results in groups that are non-equivalent, such as one group possessing greater mastery of a certain content than the other group, say by virtue of having a better teacher in a previous semester, which introduces the possibility of selection bias . Quasi-experimental designs are therefore inferior to true experimental designs in interval validity due to the presence of a variety of selection related threats such as selection-maturation threat (the treatment and control groups maturing at different rates), selection-history threat (the treatment and control groups being differentially impact by extraneous or historical events), selection-regression threat (the treatment and control groups regressing toward the mean between pretest and posttest at different rates), selection-instrumentation threat (the treatment and control groups responding differently to the measurement), selection-testing (the treatment and control groups responding differently to the pretest), and selection-mortality (the treatment and control groups demonstrating differential dropout rates). Given these selection threats, it is generally preferable to avoid quasi-experimental designs to the greatest extent possible.

Many true experimental designs can be converted to quasi-experimental designs by omitting random assignment. For instance, the quasi-equivalent version of pretest-posttest control group design is called nonequivalent groups design (NEGD), as shown in Figure 10.8, with random assignment R replaced by non-equivalent (non-random) assignment N . Likewise, the quasi -experimental version of switched replication design is called non-equivalent switched replication design (see Figure 10.9).

experimental study of research

Figure 10.8. NEGD design.

experimental study of research

Figure 10.9. Non-equivalent switched replication design.

In addition, there are quite a few unique non -equivalent designs without corresponding true experimental design cousins. Some of the more useful of these designs are discussed next.

Regression-discontinuity (RD) design . This is a non-equivalent pretest-posttest design where subjects are assigned to treatment or control group based on a cutoff score on a preprogram measure. For instance, patients who are severely ill may be assigned to a treatment group to test the efficacy of a new drug or treatment protocol and those who are mildly ill are assigned to the control group. In another example, students who are lagging behind on standardized test scores may be selected for a remedial curriculum program intended to improve their performance, while those who score high on such tests are not selected from the remedial program. The design notation can be represented as follows, where C represents the cutoff score:

experimental study of research

Figure 10.10. RD design.

Because of the use of a cutoff score, it is possible that the observed results may be a function of the cutoff score rather than the treatment, which introduces a new threat to internal validity. However, using the cutoff score also ensures that limited or costly resources are distributed to people who need them the most rather than randomly across a population, while simultaneously allowing a quasi-experimental treatment. The control group scores in the RD design does not serve as a benchmark for comparing treatment group scores, given the systematic non-equivalence between the two groups. Rather, if there is no discontinuity between pretest and posttest scores in the control group, but such a discontinuity persists in the treatment group, then this discontinuity is viewed as evidence of the treatment effect.

Proxy pretest design . This design, shown in Figure 10.11, looks very similar to the standard NEGD (pretest-posttest) design, with one critical difference: the pretest score is collected after the treatment is administered. A typical application of this design is when a researcher is brought in to test the efficacy of a program (e.g., an educational program) after the program has already started and pretest data is not available. Under such circumstances, the best option for the researcher is often to use a different prerecorded measure, such as students’ grade point average before the start of the program, as a proxy for pretest data. A variation of the proxy pretest design is to use subjects’ posttest recollection of pretest data, which may be subject to recall bias, but nevertheless may provide a measure of perceived gain or change in the dependent variable.

experimental study of research

Figure 10.11. Proxy pretest design.

Separate pretest-posttest samples design . This design is useful if it is not possible to collect pretest and posttest data from the same subjects for some reason. As shown in Figure 10.12, there are four groups in this design, but two groups come from a single non-equivalent group, while the other two groups come from a different non-equivalent group. For instance, you want to test customer satisfaction with a new online service that is implemented in one city but not in another. In this case, customers in the first city serve as the treatment group and those in the second city constitute the control group. If it is not possible to obtain pretest and posttest measures from the same customers, you can measure customer satisfaction at one point in time, implement the new service program, and measure customer satisfaction (with a different set of customers) after the program is implemented. Customer satisfaction is also measured in the control group at the same times as in the treatment group, but without the new program implementation. The design is not particularly strong, because you cannot examine the changes in any specific customer’s satisfaction score before and after the implementation, but you can only examine average customer satisfaction scores. Despite the lower internal validity, this design may still be a useful way of collecting quasi-experimental data when pretest and posttest data are not available from the same subjects.

experimental study of research

Figure 10.12. Separate pretest-posttest samples design.

Nonequivalent dependent variable (NEDV) design . This is a single-group pre-post quasi-experimental design with two outcome measures, where one measure is theoretically expected to be influenced by the treatment and the other measure is not. For instance, if you are designing a new calculus curriculum for high school students, this curriculum is likely to influence students’ posttest calculus scores but not algebra scores. However, the posttest algebra scores may still vary due to extraneous factors such as history or maturation. Hence, the pre-post algebra scores can be used as a control measure, while that of pre-post calculus can be treated as the treatment measure. The design notation, shown in Figure 10.13, indicates the single group by a single N , followed by pretest O 1 and posttest O 2 for calculus and algebra for the same group of students. This design is weak in internal validity, but its advantage lies in not having to use a separate control group.

An interesting variation of the NEDV design is a pattern matching NEDV design , which employs multiple outcome variables and a theory that explains how much each variable will be affected by the treatment. The researcher can then examine if the theoretical prediction is matched in actual observations. This pattern-matching technique, based on the degree of correspondence between theoretical and observed patterns is a powerful way of alleviating internal validity concerns in the original NEDV design.

experimental study of research

Figure 10.13. NEDV design.

Perils of Experimental Research

Experimental research is one of the most difficult of research designs, and should not be taken lightly. This type of research is often best with a multitude of methodological problems. First, though experimental research requires theories for framing hypotheses for testing, much of current experimental research is atheoretical. Without theories, the hypotheses being tested tend to be ad hoc, possibly illogical, and meaningless. Second, many of the measurement instruments used in experimental research are not tested for reliability and validity, and are incomparable across studies. Consequently, results generated using such instruments are also incomparable. Third, many experimental research use inappropriate research designs, such as irrelevant dependent variables, no interaction effects, no experimental controls, and non-equivalent stimulus across treatment groups. Findings from such studies tend to lack internal validity and are highly suspect. Fourth, the treatments (tasks) used in experimental research may be diverse, incomparable, and inconsistent across studies and sometimes inappropriate for the subject population. For instance, undergraduate student subjects are often asked to pretend that they are marketing managers and asked to perform a complex budget allocation task in which they have no experience or expertise. The use of such inappropriate tasks, introduces new threats to internal validity (i.e., subject’s performance may be an artifact of the content or difficulty of the task setting), generates findings that are non-interpretable and meaningless, and makes integration of findings across studies impossible.

The design of proper experimental treatments is a very important task in experimental design, because the treatment is the raison d’etre of the experimental method, and must never be rushed or neglected. To design an adequate and appropriate task, researchers should use prevalidated tasks if available, conduct treatment manipulation checks to check for the adequacy of such tasks (by debriefing subjects after performing the assigned task), conduct pilot tests (repeatedly, if necessary), and if doubt, using tasks that are simpler and familiar for the respondent sample than tasks that are complex or unfamiliar.

In summary, this chapter introduced key concepts in the experimental design research method and introduced a variety of true experimental and quasi-experimental designs. Although these designs vary widely in internal validity, designs with less internal validity should not be overlooked and may sometimes be useful under specific circumstances and empirical contingencies.

  • Social Science Research: Principles, Methods, and Practices. Authored by : Anol Bhattacherjee. Provided by : University of South Florida. Located at : http://scholarcommons.usf.edu/oa_textbooks/3/ . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike

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Simulation and experimental investigation on additive manufacturing of highly dense pure tungsten by laser powder bed fusion.

experimental study of research

Graphical Abstract

1. Introduction

2. experimental, 2.1. feedstock powder, 2.2. laser powder bed fusion process, 2.3. microstructural characterization, 2.4. finite element analysis, 3.1. temperature field in fea, 3.2. stress field in fea, 3.3. surface morphology, 3.4. cross-sectional morphology, 4. discussion, 5. conclusions, author contributions, institutional review board statement, informed consent statement, data availability statement, conflicts of interest.

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Click here to enlarge figure

No.111213212223313233414243
P (W)300300300325325325350350350375375375
V (mm/s)400500600400500600400500600400500600
VED (J/mm )312.5250208.3338.5270.8225.7364.6291.7243.1390.6312.5260.4
Laser Power (W)Scanning Velocity (mm/s)
H-VED350400
M-VED300500
L-VED250600
Density (kg/m )Specific Heat (J/kgK)Thermal Conductivity (W/mK)
Tungsten substrate16,90020997.1
Tungsten powder bed10,10020938.6
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Share and Cite

Qin, E.; Li, W.; Zhou, H.; Liu, C.; Wu, S.; Shi, G. Simulation and Experimental Investigation on Additive Manufacturing of Highly Dense Pure Tungsten by Laser Powder Bed Fusion. Materials 2024 , 17 , 3966. https://doi.org/10.3390/ma17163966

Qin E, Li W, Zhou H, Liu C, Wu S, Shi G. Simulation and Experimental Investigation on Additive Manufacturing of Highly Dense Pure Tungsten by Laser Powder Bed Fusion. Materials . 2024; 17(16):3966. https://doi.org/10.3390/ma17163966

Qin, Enwei, Wenli Li, Hongzhi Zhou, Chengwei Liu, Shuhui Wu, and Gaolian Shi. 2024. "Simulation and Experimental Investigation on Additive Manufacturing of Highly Dense Pure Tungsten by Laser Powder Bed Fusion" Materials 17, no. 16: 3966. https://doi.org/10.3390/ma17163966

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