how to give a good business presentation

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love , and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to make a presentation interactive and exciting

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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples !). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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Grow » thrive, how to give a killer business presentation (even if you're nervous).

Improve your slideshow or demonstration by learning how to wow your audience with an engaging presentation and seamless experience.

A typical business presentation includes a slide deck and speech presented virtually or in person. However, an excellent presentation incorporates storytelling and data visualization techniques. It should engage your audience and encourage them to take action.

Give a great presentation by designing an aesthetically pleasing slide deck in the right format for your needs. Next, work on your storytelling skills and take your presentation software for a test run. Plus, don't forget to prepare for the unexpected.

Consider the presentation type and format

A business presentation can refer to keynote speeches, investor or sales pitches , and project status reports. You may want to teach your audience about your products or persuade them to purchase. Alternatively, your presentation may kick off a new project by defining the steps needed to progress.

According to SlideModel , there are three general presentation types:

• Informative: Educate your audience during a team briefing, business plan presentation, or stakeholder report.
• Persuasive: Sway your audience and prompt them to act with an effective sales, business case, or investor presentation .
• Supporting: Convey your action plan to decision-makers during a business meeting with leadership or a public speaking event.

Your business presentation format will vary according to your audience and topic. For instance, demonstrating a product at your client's business may play out differently than virtually walking them through an online demo. Think about the presentation tools you will use and any supplementary materials you will hand out or send digitally.

Use storytelling techniques

Bring your speech and slideshow to life through storytelling. Elena Valentine, the CEO and co-founder of Skill Scout Films , told Relevance , "As presenters, good stories allow us to be both an expert and a human at the same time." Storytelling involves sharing relatable details that help you forge a connection with attendees.

Your presentation is a journey with a set arc, including a clear beginning, middle, and end. It should guide your audience to a conclusion and speak to their emotions. Keep your topic, central message, and purpose in mind when crafting the narrative.

[ Read more: 7 Ways to Improve Your Public Speaking Skills ]

Also, consider having a second person help with your in-person or virtual presentation. They can work behind the scenes to assist attendees with audio or video problems, moderate the chat, or troubleshoot technical issues.

Create a compelling slide deck

Define your main point with a headline on each slide and make them scannable. According to Zoho , the 10-20-30 rule is an effective way to create a business presentation. This method uses 10 slides for a 20-minute presentation with 30 points or larger font sizes. In addition, American Express recommends centering text and using high-contrast slides.

Use data visualization tools to turn vital statistics into bar graphs and pie charts. Also, consider ditching the bullet points and replacing them with infographic-style graphics. Many software tools, including PowerPoint , provide slide layouts and font templates, which can be a time-saver. Don't forget to summarize your presentation's main takeaways and tell your audience what to do next with a call-to-action (CTA).

Get familiar with your presentation technology

Although your audience may be patient, you lose precious minutes fumbling with devices and software. If possible, set up your system beforehand and run through your presentation several times. Play around with different presentation modes and views to create an optimal experience.

If you're presenting outside your office or home, try arriving at the venue early to connect your devices and explore the technical setup. Also, consider having a second person help with your in-person or virtual presentation. They can work behind the scenes to assist attendees with audio or video problems, moderate the chat, or troubleshoot technical issues.

[ Read more: 6 Virtual Event Platforms For Small Businesses ]

Prepare for the unexpected

Presenting to an audience can be stressful, and those feelings are amplified when something goes wrong. Your presentation software won't load, or an in-person event switches to virtual. However, the show must go on.

Follow these tips to avoid problems at the last minute:

• Bring backup devices in case of hardware failures, such as a tablet or laptop.
• Have a mobile hotspot and login details ready as a backup internet connection.
• Keep a PDF version of your presentation on your device.
• Save a backup copy on a drive not connected to the cloud.
• Upload supplementary materials to your website and keep the links handy.
• Run through your backup presentation methods, so you're comfortable with them.

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15 Expert Tips for giving a Powerful Business Presentation

Maximizing growth potential with engaging and powerful business presentations.

A powerful business presentation is more than just a series of aesthetically pleasing slides. Your first impression is crucial when seeking investment, approval, or sales. Differentiate yourself from the competition by delivering a memorable and powerful business presentation.

A business presentation is a structured communication used to inform, persuade, or motivate an audience. It combines verbal delivery with visual aids like slides, charts, or videos to present ideas, strategies, or data. A successful presentation focuses on clarity, engagement, and actionable insights, tailored to the audience for maximum impact.

The main goal of a business presentation is to impress and engage the audience. Capture attention, generate interest, and create enthusiasm for partnerships. The presentation should be memorable and impactful, leaving a lasting impression. Public speaking is daunting, especially with key individuals. However, there’s a method to boost confidence. It helps you share ideas and bond with others. Embrace the challenge and relish the opportunity as a great presentation makes a lasting impression.

5 P’s of Powerful Business Presentation: Creating a PowerPoint presentation is crucial for business and academic use. Graphics, text, and multimedia aid in clear idea communication. Well-planned slides ensure smooth flow and impact. PowerPoint improves content delivery and presentation recall. Follow the 5 P’s for success: 1. Planning, 2. Preparation, 3. Practice, 4. Performance, and 5. Passion. Use these steps to design an engaging presentation that wows your audience.

Presentation Topic is vital: To succeed in a business presentation, choosing the right topic is key. The topic must be clear, organized, and relevant to the presentation’s goal. Matching the topic with the audience’s expectations is crucial, whether it’s a business proposal or an educational talk. Understanding the audience’s needs allows presenters to deliver impactful presentations. Selecting a topic that resonates with the audience and effectively conveys the message is vital for a successful presentation.

PowerPoint Template saves time: A PowerPoint template is a set of pre-designed slides for presentations, saving time. Templates personalize slides for impactful presentations in various industries. They allow customization for specific needs, providing consistency. Slide templates offer organized design, with a consistent layout. Google Slides templates provide pre-designed layouts. PowerPoint templates give users customized design options.

5 keys to a Pitch Perfect Business Presentation: A PowerPoint presentation engages audience with template layouts for structured design. Ppt format is user-friendly for easy slide navigation. Templates are essential for visually appealing and professional presentations. Design Power Point feature allows for customization and creativity. Making a ppt requires attention to detail, organization, & use of multimedia.

To give a great presentation, remember 5 things:

• Know your audience and adapt your message to suit them.
• Learn your material well to speak confidently and handle all questions.
• Make it a discussion, not a monologue, to involve your audience.
• Be ready to change tactics based on feedback or surprises.
• Show empathy for your audience, respecting their viewpoint and time.

3 elements of strong Business Presentation Skills: When it comes to delivering a strong business presentation, there are three essential elements to keep in mind: 1. Content, 2. Organization, and 3. Delivery. First, your content should be engaging and relevant to captivate your audience’s attention. Organize your presentation clearly and logically for easy understanding. Ensure confident delivery with strong body language and vocal projection to keep your audience engaged.

4 essential keys to success – for a Business Presentation: 

When it comes to delivering a successful business presentation, there are four essential keys to keep in mind.

• Content should be clear, concise, and relevant to your audience.
• Understanding your audience and tailoring your presentation to their needs and interests is crucial.
• A well-structured presentation with a clear beginning, middle, and end will help your audience follow along and retain information.
• Consistency in your delivery and messaging will help reinforce your key points and leave a lasting impression.

PPT user-friendly interface, features help create appealing slides conveying messages. Theme enhances aesthetic, ties content together. Templates save time, maintain professional look. Consider theme, use suitable template for impactful presentation.

3 V in Business Presentation: The ppt format is commonly used for creating & sharing presentations. It offers design options to visualize content ideas. An example presentation has slides with text, images, & multimedia for key messaging. Using a PowerPoint example, presenters can create appealing slides. For a successful business presentation, remember 1. Visual aspect, 2. Vocal delivery, & 3. Verbal content. These 3 components, ‘3 V’s’, are essential for a strong business presentation. Mastering these skills guarantees clear & confident communication for presentation success.

4 piece of Business Presentation Skills: To deliver a successful business presentation, focus on mastering the four P’s: Projection, Pace, Pitch, Pauses. Engage audience by projecting voice, controlling pace, varying pitch, strategically using pauses. Design PPT slides effectively – convey main points, engage audience, enhance with themes/visual appeal. Utilize PowerPoint features – animations, transitions for dynamic presentations.

Key stages in planning a Business Presentation:  When planning a presentation, consider five key stages. 1. Preparation: account for factors impacting design. 2. Choose main points and supporting info. 3. Establish linking statements. 4. Develop engaging opening and strong conclusion. 5. Review to ensure flow and convey message. Choosing the right themes creates a unified look. Google Slides themes are crucial for appealing presentations. Slide show feature allows seamless information delivery. PPT theme has templates for polished presentations. PowerPoint layouts organize info clearly. PPT theme enhances aesthetic appeal.

Key aspects to consider when preparing for a Business Presentation: Think about presentation purpose, goals, audience interests/needs. Ensure well-researched, organized, concise content. Consider venue, time, talk length for engagement. Business presentations in PowerPoint, Google Slides – visually appealing decks, key points through charts, graphs, animations, multimedia.

12 Important elements of a successful business presentation

When presenting, a strong introduction is crucial in capturing your audience’s attention within 15 seconds. An engaging introduction can hook your audience, keeping them engaged throughout the presentation. In business presentations, focus on delivering information while building a connection with the audience. Emphasize communication, interaction, and creating a positive brand image to convey your message effectively. Good skills can boost confidence, credibility, and leave a lasting impression. To deliver a successful presentation, it’s important to keep in mind these 12 key elements:

• Thorough preparation
• Rehearsed material
• Effective hook to grab your audience’s attention
• A clear objective and agenda
• Story-like structure to keep your audience engaged
• Audience engagement techniques
• Effective delivery
• Multimedia tools to enhance your message
• Contact information for follow-up
• A call to action to inspire action
• Comfortable setting for your audience
• Question-and-answer session to address any lingering concerns

By incorporating these elements into your presentation, you can ensure that your message is heard loud and clear.

Crafting a powerful business presentation – 17 expert tips

A strong business presentation is a detailed summary of important details about company plans, products, or practices. Whether you’re presenting internally or externally, the aim is clear communication to motivate action. There are various presentation types like project proposals, HR policy, and investor briefings, each needing tailored strategies for effectiveness. In this post, you’ll find 17 expert tips to help you deliver an unforgettable business presentation.

1. Be well-versed with your content: Before convincing others, be fully sold on your idea/product. Know your points inside out for success. Crucial to have persuasive presentation skills. Presentation ideas should align with topic to keep audience motivated. Two key factors for boring presentations: too much text on slides and lack of visuals/videos.

2. Be positive and vibrant: Vibes matter–trust me. Your audience dislikes long, dull talks on topics that don’t interest you. If you’re bored with your slides, they likely feel the same. Your passion for the subject must be evident. Amy Cuddy, a Harvard professor, explores how body language conveys power. Before her famous TED talk, she adopted power poses to feel powerful and passionate. Energize yourself before a business presentation. Stretch or do warm-ups to prepare mentally and physically. Reading quotes or music can help focus and boost energy. Stay hydrated with water during the presentation.

3. Arrive early and check for everything in order:  Arriving shortly before your presentation can disrupt it. Come an hour early to set up needed equipment like a projector, laptop, or speakers. This helps you familiarize with the space and ensure a smooth presentation. If venue has the gear, check compatibility and functionality. Transfer files from USB or download from email/cloud.

4. Self-Confidence is the key: First impressions matter, so dress professionally for the occasion, stay confident, enthusiastic, and balanced. Smile, keep eye contact, speak clearly, and maintain a moderate pace. Your stage presence mirrors your personality; stand naturally, adjust your volume, and stay relaxed to showcase your best self. Practice to boost confidence.

5. Start off strong:  Audiences today have short attention spans and expect to be entertained. To start your business presentation, begin with a strong, shocking statistic or quote. Reassure them by addressing their concerns and explaining the research behind your claims. Engage your audience with an image, video, or personal story for a lasting impression.

6. Set clear objectives and inspire the audience: At the start, clearly state your goals to show the audience the purpose of listening. Meeting goals is vital for both you and the audience. Achieving objectives keeps the audience engaged, increasing success chances. Recalling key points assesses the impact of your presentation. Using a professional PowerPoint template enhances credibility, saves time with pre-made structures, and captivates with attractive designs.

7. Storytelling engages your audience:  A good business presentation involves interaction through questions, feedback, and anecdotes to keep the audience engaged. Telling stories can help connect with listeners. Highlighting problems and presenting your product as the hero can work similarly. Steve Jobs was a skilled storyteller at Apple product launches.

8. Interact with your audience:  A good business presentation needs audience engagement. Ask questions, take feedback, and share anecdotes to connect with them. Interacting with your audience keeps them interested and prevents boredom.

9. Use visual aids:  PowerPoint design uses visuals like images, fonts, and layouts to enhance the message. PPT design should be aesthetically pleasing and support key points. Avoid reading through material to keep audience engaged. Pictures , videos, and art are also great mediums to get your points across and intrigue the audience member. Visual flowcharts summarize complex topics. Ensure visible, concise bullet points. Avoid lengthy paragraphs while speaking. A quote or two is fine, but don’t go overboard.

If you’re looking to spruce up your next social media post or design a professional-looking document, look no further than Canva . This user-friendly graphic design tool has everything you need to get the job done, no design experience required. Google Slide is a presentation program developed by Google. It allows users to create and edit presentations online while collaborating with others in real time. Google Slide is similar to Microsoft PowerPoint and Apple Keynote , but it is free to use and offers more features.

10. Business Friendly Humor:  It’s nice to hear a speaker who can make you laugh during long presentations. If they speak seriously the whole time, it can feel monotonous. Keeping a friendly and conversational tone in your writing is crucial to hold your audience’s attention. Humor can also help to keep readers engaged, but use it only if you’re good at it. If not, avoid it as it may not work well.

11. Use a startling fact or statistic:  Occasionally, surprise your audience to keep them engaged. Facts challenge beliefs and strengthen arguments. Use some in your presentation for emphasis. Key points on each slide should be presented well.

12. 10-20-30 rule revisited:  Venture capitalist Guy Kawasaki came up with this handy presentation rule in 2005: the 10/20/30 rule. This rule suggests that a PowerPoint presentation should have ten slides, last no longer than 20 minutes, and use a font size of no less than 30 points.

Here’s an infographic that sums it up:

Powerful Business Presentation – Kawasaki 10-20-30 Rule For Presentation

Kawasaki suggests limiting presentations to 10 slides to maintain audience engagement. Keeping presentations to 20 minutes helps ensure focus, with the remaining 40 minutes for Q&A. Font size of 30 points is recommended for readability and minimal text on slides.

13. 5 second rule in presentations: In presentations, designers know capturing audience’s attention fast is vital – “5 second rule” gives a short time for engagement. Failing to do so may lead to communication failure.

14. The 7 rule for business presentation design: When creating a presentation, remember the 7 rule: each slide should have no more than 7 lines, with no more than 7 words per line. This ensures readability and engagement for your audience. The rule is especially useful for content-heavy presentations, keeping things organized and focused.

15. Create a lasting impression: Maintaining eye contact shows respect, reinforces message confidence. Smile at audience members for support if nervous.

16. Prepare to be asked tough questions: Make sure you’re ready for the Q&A session! Good answers are crucial for a successful business presentation. A presenter must know the material well and handle tough questions. Awkward silence at the end can hinder trust. Ask questions and show understanding of audience concerns.

17. Finish on a high note: When ending a presentation, share personal story or quote to make impression. Recap goals and summarize main points to instill confidence and satisfy audience.

Wrapping it up

To give a strong business presentation, engage audience, show idea value. Passion, commitment crucial. Connect with audience, demonstrate thought worth. Professional tips for effective presentation, small steps for changes.

Why businesses make use of templates?

PowerPoint templates make design layouts aligned to branding easy. Best template ensures smooth flow of information for presentations like Pitch Decks, Keynote, and Board Meetings. Customized slides ensure consistency and branding with Google Slides for online sharing. Templates offer design options to suit presentation styles, making creation effortless. Free templates provide access to professional designs at no cost. A structured template adds creativity and professionalism to content ideas. Options make it easy to create polished presentations.

Why presentation designs can make or break your deal?

PowerPoint design can make a significant impact on the audience and reinforce the message being delivered. PPT design involves carefully selecting appropriate colors, fonts, and graphic elements to enhance the overall presentation. Each PPT slide design should follow a cohesive visual theme. With a well-executed PowerPoint presentation slide design , one can easily attract and captivate the audience attention. A PPT template design significantly improves design layouts that can be used for future presentations. Our PowerPoint template design are carefully crafted to incorporate your brand elements, while maintaining a sleek and modern aesthetic.

Make Your Powerful Business Presentation a Success

Are you looking to create a powerful business presentation slide? Our presentation design team can help you build a slide deck quickly and easily, bringing a professional look and feel. We also meticulously work on your varied business report designs to perfection. What are the most challenging aspects of giving professional business presentations? Please share your thoughts, questions, and feedback in the comments section below.

1. What makes a great business presentation?

A great business presentation should have a clear and concise message, be well-organized and visually appealing, engage the audience with storytelling and interactive elements, and leave a lasting impression with a strong call to action. It should also be tailored to the specific audience and their needs and interests.

2. What are the 5 P’s of powerful presentation?

The 5 P’s of powerful presentations are: Purpose, Preparation, Practice, Performance, and PowerPoint (or visual aids). These elements work together to create a compelling and effective presentation that engages and informs your audience.

3. What are 7 elements of powerful presentation?

The 7 elements of a powerful presentation are: clear and concise message, engaging opening, strong visuals, effective storytelling, audience interaction, confident delivery, and memorable closing. By incorporating these elements, you can create a presentation that is both impactful and memorable.

4. What is the 10 20 30 rule?

The 10-20-30 rule of PowerPoint is a guideline for creating effective presentations. It suggests that a presentation should have no more than 10 slides, last no longer than 20 minutes, and use a font size of at least 30 points. This rule is designed to keep presentations concise, engaging, and easy to follow.

5. What are 3 keys to a successful presentation and why?

The fundamental components of a successful presentation are Audience, Preparation, and Practice. These three elements, which I refer to as the “Three Magic Keys,” hold the key to transforming a dull, bullet-point-filled presentation into a polished and engaging performance. Focusing your efforts on these critical aspects will elevate your delivery and captivate your audience.

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