what is artwork presentation

How to Prepare For an Art Presentation – From First Draft to Presentation Day

By Paul Ruiz in Art Business Advice   >   General Art Advice

When was the last time you really had a chance to open up about your art?

Even though you may never have had the privilege of being asked to be a guest speaker or visiting artist, you may want to consider preparing for that day, as there are benefits to be gained professionally.

Not sure where to start? Here’s a path you could follow:

1. Include a “capture system” in your creative process

By this I mean find some way of documenting the progress and development of your work. Aside from frequent journaling about your work, take digital photos or digitally scan pages from your visual art journal and store them on a computer.

2. Review and reflect

If you don’t already keep some kind of journal about your work, then have a go at writing down your own working process—mull it over, from your first idea to final execution. Where did you source the image, concept or technique from? What motivates you to make the kinds of changes you make?

It may not read like poetry and that’s ok—the main thing is to remain focussed, practical and sincere. You might be surprised at the level of insight you will gain into your own work by taking time to reflect and talk with friends, artists or colleagues.

For those who struggle with preparing an artist statement or biography, this candid method of introspection may be a way of finding a statement that is genuine for you.

3. Compile and organise

Decide how much you want to share with others and make that information available either in physical form (sketchbooks, scrapbooks) or in the case of large groups, in a slideshow using the presentation software of your choice (powerpoint, keynote etc).

A slide show makes it easy to control what is being discussed, however it is not absolutely necessary. A workable substitute would be photocopies of scanned images with your speaking notes attached—although in this case I would recommend having at least one completed work available as a talking point.

4. Cut a first draft of your presentation

With the raw material from step 3, begin piecing together your presentation. Constrain yourself to a speaking time of 45-60 minutes and start placing your material into broad categories like the following:

1. Background

2. Recent exhibitions and the focus of current work

3. Inspirations—historical, personal, social

4. Materials and process (some of your process shots would be great here)

5. Future projects, goals and exhibitions

If you are using Powerpoint or similar, remember just a few key works for each slide is all that’s required. No one wants to read slabs of text on a slide or be forced to squint.

Also, bear in mind that the content of your talk should be somewhat malleable, depending on your audience. Be prepared to modify the content as required to keep it focussed and relevant to your audience.

5. Practice and Refine

Now with the above complete, it should be much easier to talk about your work to anyone who may have previously caught you off guard. And though most of us hate the idea of public speaking, when it’s something as personal and intimate as your art practice at least you won’t have to worry about not knowing your subject.

Practice with friends or a partner so that you can hear yourself, and watch how they respond—they’re likely give you visual cues as to whether or not you are engaging them (body language can speak volumes). Ask for feedback at this stage, take mental notes and then adjust your presentation accordingly.

6. Engage Potential Audiences

Let schools or art colleges know that you are a practicing artist and are seeking an opportunity to share about your work. Find local prospects and email or mail them a sample of your presentation—this will show them that you are committed and ready.

You can also put out the call through art community and social networks online etc. They may not respond straight away, but the opportunity may come eventually.

And if no one contacts you for some time, don’t let it phase you. The process will have helped you gather your thoughts and to re-focus on the fundamentals of your art practice—it may be the impetus you needed to push through that next project or exhibition, and it will certainly be a confidence-booster when speaking with an art dealer or prospective buyer who is curious to know more about you and you work.

7. Delivery Day

When you are (hopefully) one day engaged to speak about your work, half the success is really a matter of logistics. The more prepared you are, the less room there is for being nervous, especially about trivial technical or equipment issues. You can use the following list as a guide/checklist for that day:

1. Slideshow on CD/DVD and on USB stick (both handy in case one has issues)

2. A hardcopy of your speaker notes in case all technology fails

3. Venue Address and Name /Number of your Contact at the venue

4. Your Laptop (optional, assuming you have one)

5. A DVI/SERIAL adaptor cable—some venues may not have all the cables or be rigged up for your machine, so its best to cater for old and new technologies if you can

6. Extension Cable and Power Adaptor—The venue might provide these but if they don’t you could be left without a presentation even after all that effort you went to

7. An Invoice—If it is a paid presentation, be professional and be ready with a printed invoice to hand over at the close of your presentation

8. Aim to arrive 30 minutes early to set-up and compose yourself. And in case you thought it might be fine to show up late, you may end up looking the fool if no one hangs around to find out.

8. Final considerations

I understand that this is not an exhaustive guide, and it certainly needs to be tailored for your own situation, skills sets and objectives. However, I do believe that it could be a used by anyone as a prompter for developing and finally presenting your work to a broader audience.

You never know when you might be required to speak to or with agents, gallery directors or potential buyers about your work.

As artists, our work does not always speak for itself—sometimes it needs a real voice, your voice, to help project and provoke meaning.

For more articles by Paul Ruiz, please visit his blog at artcatalyst.wordpress.com .

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Art Presentation – When Walls Have Meaning

by armandlee | Oct 1, 2015

Art presentation, like other artistic expressions, has become more experimental, more conceptual, more varied, and more personal. Interior design has evolved to meet the emotional and intellectual needs of more educated and worldly clients by challenging convention in the use of space, materials, scale, color, and texture. Personal and public spaces, like everything else, are becoming more interactive. Even traditional environments are filled with eclectic collections from family legacies, world travels, and expressions of personal interest.

As an integral part of interior design, art presentation must work on three dimensions: respecting the art, accessorizing the setting, and reflecting the importance of the art to the owner. Of these three, how the owner feels about the art is the driving force. Custom art presentation, which effectively balances all these considerations, requires an almost infinite assortment of profiles, finishes, and design details.

The Importance of the Art

In cases where the art is seen primarily as an investment, the presentation would be done to preserve and enhance its monetary value. In that case, archival presentation, conserving historic elements where possible, or using period-appropriate, formal presentation techniques would be a likely solution.

However, most important art is not valued primarily as an investment. Most art is used to set a tone and express ideas and feelings that are specific to the owner. Whether it is to evoke a comforting nostalgia, ritualize an event, impart energy or serenity, playfulness, humor, irony, worldly sophistication, personal style, or a simple appreciation of beauty, the presentation can greatly enhance that aspect of the artwork that is important to the owner. Only when the art presentation reinforces the emotional and intellectual relationship between the owner and the art does the presentation ‘feel right.’

Accessorizing the Setting

Where is the art to be displayed and how is it used? Is it in an intimate, personal space? Or will it be displayed in a formal, public one? Is the art to be a central focus, independently adding to the emotional and intellectual quality or the space? Or is it primarily to support the design idea?

Making appropriate framing and art presentation choices requires a close partnership with the designer. Site visits can help the art presenter understand the genre, and get accurate field measurements. Custom finish samples can be prepared to take into the setting or to coordinate with other suppliers. Custom profiles can be created to reference an important shape or pattern. Custom mirror engraving and silvering can be used to help the designer achieve a particular look or mood. Custom hanging methods, including an analysis of the appropriate angle at which to hang, lean, or cant the art of the wall can all influence the impact of the art. For three-dimensional works, cabinet or pedestal designs that complement the art and the setting require the design and fabrication skills of a fine cabinetmaker. The art of presentation is doing whatever it takes to get the details right.

With so many design rules being broken for interest and effect, understanding the underlying design principle for the space in which the artwork will reside is essential for satisfying art presentation. One of the more common design challenges is incorporating contemporary art in a traditional setting, or classic art in a contemporary setting. Frames and presentation treatments that make that transition comfortable frequently have ambiguous references to period design rendered with an unusual finish or a change in scale. The Tulip frame, shown right, combines sleek lines and a silver finish common in contemporary design, with a fluid carved corner detail more common to Art Nouveau. It is appropriate in traditional as well as contemporary settings, used as a mirror or as a complement to art.

Another common role for art is to add drama and formality to an ‘industrial’ or high-tech setting where the finish materials are exposed brick, brushed, rusted or painted steel, or hewn beam. ‘Organic’ finishes over profiles with strong, architectural, and graphic lines are a new formal language for art presentation. For example, the Deco Step frame, shown right, combines geometric forms frequently found in Art Deco design and architecture. The 12K white-gold finish is toned to gives it an organic texture unusual in fine finishes, with the fleeting impression of brushed steel.

The quality of light within the space is also an important consideration. Should UV protective glass be used? Is an independent light source required?

Respecting the Art

After understanding the emotional and physical context for the art, the final presentation decisions are driven by the art itself. Appropriate presentation means respecting the kind and level of detail, the strength of line, the color palette, the subject matter, and the materials used.

Effective presentation of artwork is as much an art as the creation of the art itself. Working knowledge of art history gives the art presenter a context that makes “respecting the art” possible. The eclectic nature of contemporary design requires a balance between convention and novelty. Having trained artists and art historians on staff with expertise in contemporary as well as classical art gives designers the creative resources to break “new ground” in the world of design with confidence.

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How to Give Confident Presentations about Your Art

An excerpt from the new e-course reach more with video: a digital guide for creatives from colour in your life. founder graeme stevenson addresses challenges artists face when speaking publicly, and how to overcome them..

Graeme Stevenson, founder of Colour in Your Life

Speaking about your own art and process can be terrifying, let alone if it’s before a large crowd. Communication, however, is important for an artist that wants to see themselves in galleries or taking their career into the world. Being able to communicate yourself and your work effectively to clients, galleries and investors is important. Brief conversations with clients can deepen their understanding of you as an artist, your message and your work. Attending art events and openings can help you expand your social networking platforms; it’s always important to cultivate your fan bases.

When speaking publicly about yourself and your art, these are some important tips to remember:

Yes, it’s very easy to say ‘be confident’, but not always easy to do. The best way to feel confident is to be knowledgeable about what you’re presenting, and hey, it’s about you! When you get flustered or feel uncertain in front of a large crowd, focus on what you’re talking about. If it’s your art, remember how it felt creating it, or the reason why you created it. You don’t need to boast or bring your ego into the show – that’s often the fastest way to turn people off – but finding that happy balance where you can present who you are and what you do without feeling overwhelmed is important.

Introduce Yourself and Your Art

Storytelling has been the way humans have shared and grown cultures for thousands of years, and there’s no reason you can’t tell your own stories about your art and your life. These are a wonderful ways to help people understand who you are and what you’re about. You’re the world’s foremost expert on ‘you’, and your art, so take advantage of that!

A good presentation has the right amount of information and a dash of humor. Yes, we’re not all moonlighting from our art careers as comedic geniuses, but a touch of humor here and there helps lighten situations and break down barriers.

Be Prepared

Set aside time at home in your studio to verbalize your thoughts and feelings about your art. Write them out, organize them, then rehearse. Your goal is to introduce yourself and connect with people by briefly telling them who you are, describing your art, and addressing a handful of questions. Tip: the best place to start is usually at the beginning.

Brainstorming and Writing

Consider writing about who influenced you and how you started as an artist. It doesn’t have to be formal to start with. Just write about what comes to mind, and put as much raw material in as you can. Write about your art journey in as much detail as you can – you can always edit things out later.

Once you think everything is written out, or you have as much information as you can squeeze out of yourself, go through and select the sentences that you feel will best represent your work, and you as an artist. Identify what being an artist means to you; what compels you to create art, where your ideas or inspirations originate, how you incorporate them into your work, and so on. It’s good to keep in mind that many people who attend art shows enjoy art but know little to nothing about art in general, let alone what they’re looking at or the artist. These are the people you have a good chance of attracting or winning over. So making your talk/presentation accessible to everyone is key.

Simple Language

You have a limited time to speak to everyone, so keep your language understandable to the general public. Your art is about you and your message on personal and societal levels; packing in academic jargon can detract from that. The last thing you want to do is look elitist or snobbish – it can separate many artists from collectors.

What is Your Message?

If you’d like some tips about putting together Your Message, I recommend looking at Your Message and You , by Celia Moriarty. It’s always worth considering though, what is your message and does it impact the wider world around you? Is it about positive or negative aspects of the world? How you convey this is important, and what people can use to find your art in the future.

Many powerful and confronting subjects can be broached through the medium of art. In presenting this type of subject, there should be an expressive dialogue that goes with the work. There may need to be an explanation of why you came to create and present this type of work. Sometimes a specific thing has happened to an artist on a deep, personal or emotional level for them to create some of their pieces. Your work needs an explanation of some type, and some will need more explanation than others.

There are a few ways you can do this to help with the nerve factor as well. Talk alone if you like, but sometimes reading aloud to friends or acquaintances can help as well. You can also film yourself speaking, which is a great way to learn if you have any nervous habits or ticks that you can work on. Reading some books or watching YouTube videos on public speaking is another option.

One of the great parts about filming artists for Colour In Your Life is that it gives them an insight into what it’s like to be in front of the camera. I have always only acted as a conduit for the artist, enabling them to tell their stories with as little input from myself as possible.

There Will Be Questions

You should practice answering questions from people. An odd thing to do, but worth it in the long run, as you will undoubtedly receive questions about your work and your message, be it in galleries or online. Always try to keep your answers positive, even if your piece is powerful and confronting, with negative connotations. Confronting pieces without great explanations can lose an audience. Get friends and family to ask as many questions about your work as possible, so you have a good idea of what’s to come.

At the end of any presentation, it’s always a good idea to take maybe half a dozen to a dozen questions. This will let the audience know that you’re open to discussion, making you more approachable afterward. Remember that you need to move through a crowd, a room or a gallery speaking to as many people as you can. In saying that, don’t get trapped in a corner with one person that’s drinking too much of your champagne. Clients may walk out if you’re chatting too much to one group or person. Spread yourself around and don’t be afraid to approach people either.

Damage Control

There’s usually one in every crowd – a person that has a significant gap between their brain and their mouth. There are people in the world that will try to make you feel stupid or unworthy because you’re an artist. You know, the old ‘get a real job’ critique. The most important thing in these situations is to stay calm.

We all know that art and what it does for society, as well as individuals, is incredibly important; half of our brain is driven toward creative endeavors. Ignorant people will always seek to make themselves feel bigger than they are, and normally try to rip down talented people to do so. Do not let them succeed.

If you have said things during your presentation that they’re calling out, address them with an explanation. If they’re simply being belligerent, how you proceed is up to you. The important thing is to be prepared for this occurrence and to be ready to back up your statements with information and damage control. How you react in these situations can be just as important to a client as your message itself.

If you’re presenting at a gallery opening, I recommend no longer than five to ten minutes. After that, people start to wander and you need to keep them interested in you. However, if you’re presenting in other situations or have been asked to present, confirming a time with those who brought you in is your best bet.

If you are holding an opening, then timing your speech is also key. Through experience, I have learned that an hour into the event can be beneficial. By this time, people have had a chance to wander and look at your work while probably having a few drinks. It’s amazing how champagne rather than wine can loosen people’s wallets (I’ve done more than a few shows over the years, and champagne always seems to work better than wine…)

Demonstrations Can Help

Part of the reason Colour In Your Life has been so successful is that people love watching others create. If you’re set up in a gallery for an exhibition or an allotted time, take a sketchpad or an easel or something with you. It gives people an insight into your abilities or techniques, which can help sell your work. Demonstrations also open up conversations.

Purchase Pressure

It’s never a good idea to pressure someone into buying your work. If you’ve told your story and answered questions, your best bet is to step back and let the staff, gallery director, etc, close the deal. Sometimes it’s best not to distract the customer, so stepping back or letting someone else help close the sale can be very beneficial.

Graeme’s new course Reach More with Video teaches artists to create professional level videos to attract interest, grow their following and make more sales. Learn more about this comprehensive guide here .

Artsy Shark is a marketing partner and affiliate of Colour In Your Life.

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Art Startup Pitch Deck Guide | Template Structure, Examples and More

June 3, 2024

Presentation and Pitch Expert. Ex Advertising.

$100mill In Funding. Bald Since 2010.

Picture this: you’ve got a mind-blowing art concept that’s going to change the game, but there’s a hitch – getting folks to see the genius in your vision is turning out to be tougher than explaining Banksy’s anonymity at a dinner party.

The hiccup? It’s probably your art pitch deck.

Yep, it’s not enough to have talent and groundbreaking ideas; how you present them can make or break your dreams. But don’t sweat it; I’m here to guide you through this like Bob Ross guiding a novice through their first landscape painting.

I’m Viktor, a pitch deck expert , and a presentation expert . Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.

I once pitched an art project so avant-garde that it made a gallery owner’s monocle pop off – talk about pushing boundaries! But enough about me. This guide is about you and how you’re going to craft an art pitch deck that’s more captivating than a Caravaggio in candlelight.

By the end of this art startup pitch deck guide, you’ll be equipped with the know-how to create a pitch deck that doesn’t just showcase your art but tells a story that leaves a lasting impression.

Book a free personalized pitch deck consultation and save over 20 hours of your time.

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

One week turnaround time.

The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.

What is an Art Pitch Deck?

An art pitch deck is a concise, visually engaging presentation used by artists and creatives to showcase their artwork and vision to potential investors, galleries, or collaborators. It’s a tool for storytelling, where the artist’s work, background, artistic philosophy, and objectives are presented in a structured and compelling manner. The deck typically includes slides detailing the artist’s portfolio, their unique style or technique, the themes and concepts explored in their work, and future project plans or goals. It also outlines the market potential and target audience for the artist’s work. The purpose of an art pitch deck is to generate interest and secure support, be it in the form of financial investment, exhibition opportunities, or collaborative ventures.

How to Create an Art Pitch Deck Presentation?

Creating an effective art pitch deck requires a strategic blend of visual storytelling and concise information that resonates with the art industry. Here’s how to craft one:

• Start with a Strong Introduction : Begin with a compelling introduction that encapsulates your artistic identity and vision. Share a brief personal story or inspiration behind your art to create a connection.
• Showcase Your Artwork : Include high-quality images of your key artworks. Highlight diverse pieces that showcase your range, technique, and unique style. Ensure each piece is accompanied by a brief description, including the medium, size, and the idea or story behind it.
• Artistic Philosophy and Process : Share your artistic philosophy and the process behind creating your art. This gives potential investors insight into your creative world, making your art more relatable and meaningful.
• Market Analysis and Target Audience : Include research on current art market trends and identify your target audience. Show how your art fits into or stands out in the current market, and how it appeals to your intended audience.
• Past Exhibitions and Achievements : Highlight your professional journey. Include past exhibitions, awards, or recognitions you’ve received. This establishes credibility and showcases your experience in the art world.
• Future Projects and Goals : Outline your future artistic goals and any upcoming projects. Explain how the funding will be used to achieve these goals, whether it’s for new equipment, studio space, or exhibition costs.
• Financials and Investment Opportunities : Provide a clear financial overview. Include any existing sales figures, pricing strategy for your artwork, and specific funding needs. Clearly articulate what investors will gain, whether it’s a return on investment, equity, or exclusive access to your work.
• Closing Statement : End with a memorable closing that reinforces your vision and the value of investing in your art. Leave your audience with a lasting impression of your passion and potential.

Remember, an art pitch deck should be visually appealing, reflecting your artistic style. Use consistent formatting, legible fonts, and ensure it’s not overloaded with text. The goal is to engage your audience with a visually and narratively compelling presentation. 

The Exact Art Pitch Deck Slide Structure You Can Steal And Use

For a streamlined and effective art pitch deck, you can follow this structured slide sequence:

• Introduction Slide : Start with a powerful introduction that includes your name, your art form, and a captivating image that represents your work.
• Personal Story Slide : Share your journey as an artist. This slide should briefly cover your background, what inspires you, and the essence of your artistic vision.
• Artwork Showcase Slides : Devote several slides to showcasing your art. Include high-quality images and offer a brief explanation for each, highlighting the concept, medium, and any notable details.
• Artistic Philosophy Slide : Here, explain your artistic philosophy. Delve into what drives your creativity and how your work contributes to or challenges existing art norms.
• Market Analysis Slide : Present data on current art market trends, including your target audience and where your work fits in. This demonstrates your understanding of the market and business acumen.
• Achievements and Exhibitions Slide : Highlight your key achievements, past exhibitions, awards, or recognitions to establish credibility and showcase your experience.
• Future Projects Slide : Outline upcoming projects or series. Describe how these projects align with your artistic vision and goals.
• Funding Goals and Use Slide : Clearly state your funding requirements. Break down how the funds will be utilized, whether for materials, studio space, marketing, or exhibitions.
• Business Model Slide : If applicable, explain your business model. This might include how you plan to sell your art, pricing strategy, and any merchandise or collaborations.
• Testimonials or Reviews Slide : Include testimonials from art critics, gallery owners, or collectors to add authenticity and trustworthiness.
• Closing and Call to Action Slide : End with a strong closing statement that reiterates the value of your art and work. Clearly state what you are asking from your audience, be it funding, partnerships, or gallery space.
• Contact Information Slide : Provide your contact details, website, and social media handles for follow-up.

For more guidance, check out my art pitch deck outline article.

This structure provides a comprehensive view of your art and business acumen, tailored to engage potential investors or collaborators effectively. 

Get Your Copy Of My Pitch Deck Template Structure That Helped Clients Get Millions of $ In Funding

To grab the attention of buyers and investors when pitching a product or service, a precise and comprehensive pitch deck is essential. The good news is that creating an effective deck is all about selecting the right slides to include, and there are multiple templates available on sites like Canva and Google Slides. However, these pre-made templates may not align with the brand you represent, which means you’ll have to spend a significant amount of time adjusting them to fit your brand guidelines.

Fortunately, there’s a better way.

By using a custom-written template, you can save time and design a deck that aligns with your brand identity. My clients have used this approach to develop a stellar pitch deck in half the time and secure funding, deals, and investments worth millions.

If you’re looking for a streamlined approach to creating a pitch deck for your business, get in touch to access the winning template structure that has helped others achieve success.

Why is it important to understand your audience when creating an art pitch deck?

Understanding your audience is vital when creating an art pitch deck, especially in the nuanced and subjective world of art. The art industry is diverse, encompassing a range of stakeholders from collectors and gallery owners to investors and fellow artists. Each group has unique interests and perspectives.

For collectors and art enthusiasts, the emotional and aesthetic appeal of your work is paramount. They seek a connection with the art and the story behind it. Tailoring your pitch deck to highlight the inspiration, the story, and the emotional resonance of your work can be more effective with this audience.

Gallery owners and curators, on the other hand, are interested in the uniqueness of your work and its fit within their gallery’s theme or portfolio. They also consider the commercial viability and the potential of your art to attract visitors. Therefore, your pitch deck should emphasize the distinctiveness of your style and how it complements or challenges current art trends.

Investors and sponsors look for the commercial potential of your art. They are interested in your past sales, market trends, and target audience. For this group, your pitch deck should include a clear business plan, market analysis, and potential return on investment.

Hold on. You might want to check my list on the best presentation books. Why?

It’s 1O crucial books that will help you improve the design and structure of your presentations, besides improving its delivery. Check it out below.

By understanding your audience, you can tailor your pitch deck to address their specific interests and concerns, increasing the likelihood of a successful engagement. Remember, in the art world, the subjective experience of viewing art is as important as the objective details of the work itself.

What nobody will tell you: Crucial considerations to keep in mind when developing your art pitch deck and business

10 insights. These are things no advisor, startup event organizer or coach will tell you for free. We’ve done the research and combined it with our experience to give you these insights with no strings attached.

Storytelling in Art Pitch Decks: Crafting a Compelling Narrative

Importance in Art Pitch Decks:

• Engagement and Connection : Storytelling in art pitch decks is paramount as it engages the audience on an emotional level. According to a study by Stanford University, stories are remembered up to 22 times more than facts alone. In the context of art, this means that a compelling narrative can make your work more memorable and impactful.
• Differentiation : In a crowded art market, storytelling helps differentiate your work. A report by the National Endowment for the Arts highlights that art buyers are often drawn to the story behind the artwork as much as the artwork itself.
• Building Trust : A narrative that weaves personal experiences, inspirations, and the journey of creation builds trust and authenticity. Harvard Business Review suggests that stories can build credibility and trust, crucial elements in convincing galleries and investors.

Actionable Steps:

• Personal Journey : Begin your pitch deck with your personal journey as an artist. Share your inspirations, challenges, and milestones. This personal touch can create a bond with the audience.
• Inspiration Behind Each Piece : For each featured artwork, include a short story about what inspired it. Was it an event, a personal experience, or an artistic exploration? This adds depth to your work.
• Artistic Process Narrative : Detail your creative process. What unique techniques do you use? How do you approach a new piece of art? This insight can fascinate and educate your audience.
• Thematic Threads : If your artwork follows certain themes, explain them. For instance, if your work explores environmental issues, narrate why this matters to you and to the world.
• Visual Storytelling : Use your art to tell the story visually. Arrange your artworks in the pitch deck in a way that they narrate a visual journey, leading the viewer through a curated experience.
• Emotional Appeal : Inject emotion into your stories. Art is as much about feeling as it is about seeing. Your story should evoke emotions that resonate with your audience.
• Future Vision : Conclude with your vision for the future. What do you aim to achieve with your art? How does your story continue? This gives the audience a sense of journey and potential.

By focusing on these elements, your art pitch deck will not only showcase your work but will also tell a captivating story that resonates with your audience, making your art memorable and impactful. Next, let’s look at how visual aesthetics play a role in enhancing the storytelling aspect of your art pitch deck.

Visual Aesthetics and Design Principles in Art Pitch Decks: Enhancing Perception and Impact

• Immediate Visual Impact : Research in visual communication suggests that people form an impression within 50 milliseconds of viewing a design. In art pitch decks, the initial visual impact sets the tone and can significantly influence the viewer’s perception.
• Enhances Artwork Presentation : According to a study from the University of Toronto, visual aesthetics not only affect user perception but also the perceived value of the content. In an art pitch deck, well-executed design principles can enhance the perceived value of your artwork.
• Facilitates Storytelling : Design elements are integral to storytelling. A research article published in the Journal of Marketing found that visual consistency in branding improves audience comprehension and connection. Similarly, consistency in a pitch deck helps convey your artistic story coherently.
• Consistent Theme : Choose a design theme that reflects your artistic style. Ensure this theme is consistent throughout the pitch deck, as it reinforces your artistic identity.
• High-Quality Images : Use high-resolution images of your artworks. The quality of these images is crucial, as they are the primary focus of your deck.
• Balance Text and Imagery : Strive for a balance between text and visuals. Overcrowding slides with text can distract from the artwork. Use succinct, impactful text to complement and highlight your art.
• Color Theory Application : Utilize color theory to evoke emotions or highlight certain aspects of your art. The colors in your deck should complement your artwork and not compete for attention.
• Typography Matters : Choose a font that is easy to read and aligns with your artistic style. Avoid using more than two different fonts to maintain visual coherence.
• Visual Hierarchy : Structure your content using visual hierarchy. Key messages or important artworks should stand out. You can use size, color, and layout to direct the viewer’s attention.
• Whitespace Usage : Don’t fear whitespace (empty space). It can help prevent a cluttered look and give your artwork room to ‘breathe’, making it more impactful.
• Slide Transitions and Animations : Use subtle transitions and animations if they enhance the storytelling without distracting from the main focus – your art.

By integrating these visual aesthetics and design principles, your art pitch deck will not only be visually appealing but also more effective in communicating your artistic vision and the value of your work. Next, let’s explore the importance of digital portfolios in modern art pitch decks.

Digital Art Portfolios in Art Pitch Decks: Leveraging Technology for Enhanced Presentation

• Broadening Reach : With the advent of digital technology, art is no longer confined to physical spaces. A study by the Hiscox Online Art Trade Report shows a significant increase in the online art market, highlighting the importance of digital portfolios in reaching a wider audience.
• Interactive Experience : Digital portfolios can offer an interactive and immersive experience. Research from the Smithsonian Institution indicates that interactive digital displays enhance viewer engagement and understanding of the artwork.
• Easy Accessibility and Sharing : According to a survey by Art Basel, collectors increasingly view and purchase art online. Digital portfolios in pitch decks allow easy sharing and accessibility of your work to potential investors, galleries, and buyers globally.
• High-Quality Digital Reproductions : Ensure that the digital images of your artwork are high-resolution and accurately represent the colors and textures of your physical art.
• User-Friendly Navigation : If including a digital portfolio link in your pitch deck, ensure that the website or platform is easy to navigate. This enhances the viewer’s experience and interest in exploring your work.
• Interactive Elements : Incorporate interactive features such as zoom-in options, 360-degree views, or videos showing your artwork in different lights or angles. This gives viewers a more comprehensive understanding of your work.
• Artwork Descriptions : Alongside each piece, include brief descriptions or stories. This can add context and depth to the artwork, making it more engaging for the viewer.
• Mobile Responsiveness : With the increasing use of mobile devices, ensure your digital portfolio is mobile-friendly. This is crucial for accessibility and viewer convenience.
• Integration of Virtual Exhibitions : Consider virtual exhibitions or virtual reality experiences. These innovative approaches can make your portfolio stand out and offer a unique viewing experience.
• Regular Updates : Keep your digital portfolio updated with your latest works, exhibitions, and accolades. An up-to-date portfolio reflects your active engagement in your artistic career.
• Contact and Social Media Integration : Include contact information and links to your social media profiles. This facilitates easy communication and allows viewers to follow your artistic journey.

By effectively incorporating a digital art portfolio into your pitch deck, you leverage modern technology to enhance your presentation, making your artwork more accessible and engaging to a global audience. Next, let’s delve into how market analysis and trend insights can be effectively utilized in your art pitch deck.

Market Analysis and Trend Insights in Art Pitch Decks: Navigating the Art Market Landscape

• Informed Decision-Making : Understanding current art market trends is crucial for making informed decisions about presenting and positioning your artwork. A Deloitte Art & Finance Report highlights that knowledge of market trends is key to building trust with investors and collectors.
• Target Audience Identification : Research by Art Basel and UBS indicates the importance of identifying and understanding your target audience in the art market. Market analysis helps in tailoring your pitch to appeal to the specific preferences and interests of your audience.
• Competitive Edge : Insight into current trends and market dynamics gives you a competitive edge. The TEFAF Art Market Report states that artists who are well-informed about market trends can better adapt and innovate, making their work more appealing to contemporary audiences.
• Research Current Trends : Investigate current trends in the art world. What themes, styles, or mediums are gaining popularity? This information can help in aligning your work with current interests.
• Analyze Sales and Pricing Data : Look into recent sales data for artworks similar to yours. This will give you an idea of pricing strategies and the commercial viability of your art.
• Identify Your Niche : Based on your style and medium, identify your niche within the broader art market. Understanding where your work fits helps in targeting the right audience.
• Target Audience Demographics : Research the demographics of potential buyers or investors for your art. Tailor your pitch to resonate with their interests and preferences.
• Global vs. Local Trends : Consider both global and local art trends. While global trends provide a broad perspective, local trends are crucial for connecting with regional galleries and collectors.
• Digital Art Market Insights : With the growing digital art market, including trends in digital and online art platforms can be beneficial, especially if your work incorporates digital elements.
• Utilize Data Visualization : Present your market analysis in an easily digestible format using charts or infographics. This makes the data more accessible and engaging for the audience.
• Incorporate Future Predictions : Share insights on where you see the art market heading and how your work aligns with these future trends. This demonstrates foresight and strategic thinking.

Incorporating thorough market analysis and trend insights in your art pitch deck not only shows your professionalism but also assures potential investors and galleries of your understanding of the art market. This can significantly enhance the appeal and credibility of your pitch. Next, let’s explore how to effectively present pricing strategies for your artworks in the pitch deck.

Pricing Strategies for Artworks in Pitch Decks: Balancing Value and Marketability

• Justifying Art Value : Setting the right price for your artworks is crucial. A study by the Journal of Cultural Economics found that pricing not only affects sales but also perceptions of quality and value. Your pitch deck should communicate why your art is priced a certain way, linking it to its value.
• Investor Confidence : According to a report by ArtTactic, investors are more confident when they understand the pricing strategy behind artworks. Clearly articulated pricing strategies in your pitch deck can enhance investor trust.
• Market Alignment : A report from the European Fine Art Foundation (TEFAF) highlights the importance of aligning prices with market standards. This ensures your art is competitively and realistically priced, making it more attractive to potential buyers.
• Cost-Based Pricing : Calculate the cost of materials, time, and overheads involved in creating your artwork. This provides a baseline for your pricing strategy.
• Market Comparison : Research prices of similar artworks by artists with a comparable reputation and style. This helps in benchmarking your prices against the market.
• Value Proposition : Articulate the unique value proposition of your art. What makes it special or unique? This can justify a premium price.
• Pricing Tiers : Consider having different pricing tiers based on the size, medium, or series of your artwork. This caters to a wider range of buyers.
• Flexibility in Pricing : Show some flexibility in your pricing strategy to accommodate negotiations or different market conditions.
• Transparency : Be transparent about your pricing. Explain the factors influencing the price in your pitch deck, which adds to your credibility.
• Price Adjustment Strategy : Outline how you plan to adjust prices in the future. This could be based on demand, market trends, or career milestones.
• Discount Policies : If applicable, include your policy on discounts for bulk purchases or returning collectors. This can be an incentive for buyers.

By incorporating a well-thought-out pricing strategy in your art pitch deck, you communicate the value of your work and align it with market expectations. This not only helps in attracting potential buyers and investors but also establishes your professionalism in the art market. Next, let’s delve into how investor engagement strategies can be tailored to the art industry in your pitch deck.

Investor Engagement Strategies in Art Pitch Decks: Connecting with Art Patrons and Funders

• Building Relationships : Engaging effectively with investors is not just about securing funding; it’s about building lasting relationships. A report by the Arts & Business Council emphasizes the importance of relationship-building in the art world for long-term success.
• Understanding Investor Motives : A study in the Journal of Arts Management, Law, and Society suggests that art investors often have diverse motives, ranging from financial return to personal passion for art. Understanding and addressing these motives in your pitch deck can increase your chances of securing investment.
• Tailored Communication : According to a survey conducted by the Association for Cultural Enterprises, tailored communication significantly improves investor engagement. This involves understanding and aligning with the investor’s interests and goals.
• Research Potential Investors : Understand the background, interests, and previous investments of potential investors. Tailor your pitch to resonate with their specific interests.
• Art as an Investment : Highlight the investment potential of your art. Include any data on past sales, price appreciation, or market trends that support the investment worthiness of your work.
• Emotional Appeal : Connect emotionally by sharing the story behind your art and your passion as an artist. This can be particularly effective with investors who have a personal interest in art.
• Clear Business Plan : Present a clear business plan showing how the investment will be used and the projected returns or benefits. This should include future projects, marketing strategies, and potential revenue streams.
• Customized Proposals : Customize your proposals for different investors. A one-size-fits-all approach is less effective than a proposal that addresses the specific interests of each investor.
• Engagement Beyond Financials : Propose ways investors can engage with your art beyond just financial support. This could include private viewings, artist talks, or involvement in project development.
• Transparency and Trust : Be transparent about risks, challenges, and uncertainties. Establishing trust is crucial in the art investment world.
• Follow-Up Strategy : Have a follow-up strategy post-presentation. Keep potential investors updated on your progress, upcoming shows, or new works.

By implementing these investor engagement strategies in your art pitch deck, you can create a compelling case for investment that goes beyond mere financials, tapping into the passions and interests of art investors. This approach not only helps in securing funding but also in forging lasting relationships within the art community. Next, let’s explore the significance of legal considerations in the development of your art pitch deck.

Legal Considerations in Art: Navigating the Legal Landscape in Pitch Decks

• Protecting Intellectual Property : Understanding and communicating intellectual property rights is crucial in the art world. A study by the World Intellectual Property Organization emphasizes the importance of artists protecting their works to maintain control and receive due credit and compensation.
• Legal Compliance : Compliance with legal standards, including copyright and fair use laws, is essential to avoid legal disputes. The Art Law Journal reports that many artists encounter legal issues due to a lack of awareness of these laws.
• Building Credibility : A pitch deck that addresses legal considerations demonstrates professionalism and credibility. According to a survey by the International Association of Art, collectors and investors value legal transparency in their dealings with artists.
• Copyright Information : Clearly state the copyright status of your artworks in your pitch deck. If you hold the copyright, make it known that the work cannot be reproduced or used without your permission.
• Use of Third-Party Content : If your art incorporates third-party content, ensure you have the necessary permissions or licenses. This is crucial to avoid copyright infringement.
• Trademark Elements : If your name, signature, or any unique symbol associated with your art is trademarked, mention this in your pitch deck to prevent unauthorized use.
• Legal Agreements and Contracts : Be prepared to discuss any legal agreements or contracts that will be needed if an investment is made. This might include sales agreements, commission contracts, or licensing deals.
• Fair Use and Parody Laws : If your work falls under fair use or parody, explain this clearly. This is especially important if your art includes satirical or transformative elements of existing works.
• Moral Rights : Discuss your moral rights as an artist, which include the right to be credited for your work and to object to derogatory treatments of your work.
• Data Privacy and Security : If collecting data (e.g., through a digital art platform), ensure compliance with data protection laws and mention your adherence to these laws in the pitch deck.
• Insurance and Liability : Address any insurance or liability issues related to your artwork, especially if your work involves installations or public displays.

By addressing these legal considerations in your art pitch deck, you not only protect your own rights but also build trust with potential investors, galleries, and buyers, ensuring a smooth and professional relationship. Next, let’s examine how to incorporate and present feedback effectively in your art pitch deck.

Technology and Art Integration in Pitch Decks: Embracing Digital Innovation

• Expanding Artistic Horizons : Integrating technology in art offers new mediums and methods for artistic expression. A study by the National Endowment for the Arts found that artists using digital tools often expand their creative boundaries, attracting broader interest.
• Enhancing Viewer Experience : According to the Smithsonian Institute, technology like augmented reality (AR) and virtual reality (VR) can significantly enhance the viewer’s experience, making art more immersive and interactive.
• Reaching Wider Audiences : The use of digital platforms for showcasing art allows artists to reach global audiences. Research from the Hiscox Online Art Trade Report indicates a growing trend of art collectors buying art online, highlighting the importance of digital presence.
• Digital Reproductions : Include high-quality digital reproductions of your artworks in your pitch deck. These should be accurate and detailed to give viewers a true sense of your work.
• Interactive Features : Consider integrating interactive elements such as AR or VR that allow viewers to engage with your art in a dynamic way. This can be particularly appealing in a digital pitch deck format.
• Online Portfolio : Include a link to your online portfolio or digital gallery. Ensure it is professionally designed and easy to navigate.
• Social Media Integration : Highlight your presence on social media platforms. Show how you use these platforms to showcase your work, engage with audiences, and build your art brand.
• Digital Art Tools : If you use digital tools in your art creation process, describe this in your pitch deck. Include examples of how technology has enhanced or influenced your work.
• Virtual Exhibitions : Mention any virtual exhibitions or online showcases you’ve been part of. This demonstrates your adaptability and reach in the digital art world.
• E-commerce Platforms : If you sell your art online, explain how e-commerce is integrated into your business model. This includes online sales strategies and platforms used.
• Data Analytics : Showcase how you use data analytics (if applicable) to understand your audience or market trends. This can demonstrate a strategic approach to marketing and selling your art.

By incorporating these elements of technology and art integration in your pitch deck, you position yourself as a forward-thinking artist who embraces the digital age, thereby appealing to a broader range of investors and audiences who value innovation and modernity in art. Next, let’s look into how sustainability practices can be implemented and highlighted in your art pitch deck.

Sustainability in Art: Emphasizing Eco-Friendly Practices in Pitch Decks

• Environmental Responsibility : With growing global concerns about environmental issues, the art world is increasingly focusing on sustainability. A report by the United Nations Educational, Scientific and Cultural Organization (UNESCO) highlights the role of artists and cultural professionals in promoting environmental sustainability.
• Appealing to Conscious Collectors : According to a survey by Art Basel, a significant segment of art collectors is becoming more environmentally conscious, preferring artworks that are created with sustainable practices.
• Differentiation in the Market : Incorporating sustainability into your art practice can set you apart in a crowded market. The Green Art Guide notes that artists who use eco-friendly materials or processes often gain a unique position in the art community.
• Use of Sustainable Materials : If you use sustainable or recycled materials in your art, highlight this in your pitch deck. Explain the origin of the materials and their environmental impact.
• Eco-Friendly Studio Practices : Discuss any eco-friendly practices you employ in your studio, such as energy-saving measures, waste reduction, or non-toxic processes.
• Art with a Message : If your art focuses on environmental themes or raises awareness about ecological issues, emphasize this in your pitch. This can resonate with viewers who are environmentally conscious.
• Green Exhibitions : Mention any participation in environmentally-friendly exhibitions or events. This shows your commitment to sustainability in the wider art community.
• Carbon Footprint Reduction : Outline steps you take to reduce the carbon footprint of your art practice, including sustainable shipping and packaging methods.
• Collaborations with Eco-Friendly Organizations : Highlight any collaborations with environmental organizations or initiatives. This can enhance the credibility of your commitment to sustainability.
• Sustainable Art Certifications : If applicable, include any certifications or recognitions you have received for your sustainable art practices.
• Educational Role : Mention any roles you play in educating others about sustainability in art, whether through workshops, talks, or online content.

By integrating these aspects of sustainability into your art pitch deck, you not only showcase your environmental responsibility but also appeal to a growing audience that values eco-friendly practices in the art world. This approach can enhance the appeal and relevance of your work in contemporary art markets. Next, let’s explore how to effectively gather and incorporate feedback into your art pitch deck.

Feedback and Iteration Process in Art Pitch Decks: Refining for Perfection

• Continuous Improvement : Feedback is essential for continuous improvement. A study by Harvard Business School notes that constructive feedback, especially in creative fields, can significantly enhance the quality of presentations, including pitch decks.
• Audience Alignment : The feedback process helps ensure your pitch deck aligns with the interests and expectations of your target audience. According to a report by the Arts Marketing Association, understanding audience feedback is key to successful engagement in the arts.
• Adaptability : Being adaptable and open to iteration based on feedback demonstrates professionalism and dedication. The Journal of Arts Management, Law, and Society emphasizes adaptability as a crucial trait for success in the art world.
• Seek Diverse Feedback : Gather feedback from various sources – fellow artists, potential investors, gallery owners, and art critics. Each group can offer unique insights about different aspects of your pitch deck.
• Specific Questions : Ask specific questions when seeking feedback. Instead of a general “What do you think?”, ask targeted questions about the clarity, visual appeal, content relevance, and overall impact of your deck.
• Incorporate Constructive Criticism : Be open to constructive criticism and ready to make changes. Even small adjustments based on feedback can significantly improve the effectiveness of your pitch.
• Test Different Versions : If possible, create different versions of your pitch deck and test them with various groups. Observe which elements resonate most and why.
• Follow Up on Feedback : After implementing changes, follow up with those who provided the feedback to show them how their input was valuable and integrated.
• Iterative Process : Understand that refining a pitch deck is an iterative process. It’s unlikely to be perfect on the first try, and continuous improvement is key.
• Document Changes and Responses : Keep a record of the feedback received and the changes made. This can help in understanding what works and why, and in tracking your progress.
• Professional Review : Consider getting a professional review of your pitch deck. An expert in art presentations can offer valuable insights that you might have missed.

By actively engaging in the feedback and iteration process, you can refine your art pitch deck to more effectively communicate your artistic vision and value proposition. This process not only improves your pitch but also enhances your understanding of how your art is perceived and valued by different audiences. Next, let’s explore how to effectively integrate and highlight the use of data analytics in your art pitch deck.

Use these insights and make a winning pitch. If you want to talk about them, reach out to me and book a call.

Creative Pitch Ideas To Be Remembered 

Pitching an art startup requires a blend of creativity, innovation, and a touch of the unexpected to truly captivate your audience. Here are some novel and engaging ideas to make your pitch unforgettable:

• Live Art Creation : Begin your presentation by creating a piece of art live on stage. This could be a quick sketch, a digital art demonstration, or a small sculptural piece. It instantly grabs attention and showcases your talent.
• Immersive Art Experience : Transform the pitching space into an immersive art experience. Use projectors to display your artwork on the walls, play ambient sounds that relate to your art, or even use scents that complement the theme of your work.
• Artistic Performance : Incorporate a performance art piece relevant to your startup. This could be an interpretive dance, a short theatrical piece, or a musical performance that resonates with the theme of your art.
• Interactive Technology : Utilize augmented reality (AR) or virtual reality (VR) to give the audience a unique, interactive view of your artwork. Hand out VR headsets or use a smartphone app to immerse viewers in a digital gallery.
• Storytelling with a Twist : Narrate the story of your startup journey or the inspiration behind your art, but do it through an unconventional medium like spoken word poetry, a short film, or an animated story.
• Art Collaboration : Invite the audience to contribute to a collaborative art piece during your pitch. This could be a large canvas where each person adds a stroke, a digital art piece where attendees can contribute via a tablet, or a communal sculpture.
• Art-Fashion Fusion : If your art involves wearable pieces or textiles, consider a mini fashion show during your pitch. This can be a dynamic way to showcase your art and its versatility.
• Surprise Element : Introduce an unexpected element—like a flash mob, a sudden change in lighting to reveal a UV art piece, or a pop-up art installation that unfolds during your presentation.
• Personal Art Journey : Share your personal story in an engaging way, such as through a scrapbook-style presentation or a timeline walk-through where each stage of your journey is represented by an artwork.
• Art Therapy Session : If your startup involves art therapy, conduct a brief, interactive art therapy session demonstrating the power and impact of your work.
• Time-Lapse Presentation : Show a time-lapse video of a piece of art being created from start to finish. This can visually engage the audience and demonstrate the skill and effort involved in your art.
• Artwork Puzzle Challenge : Present a large artwork in puzzle pieces. As your pitch progresses, assemble the puzzle, revealing the final artwork at the end of your presentation. This creates anticipation and keeps the audience engaged.
• Art-infused Slideshow : Instead of a standard PowerPoint, create a slideshow where each slide is a piece of art that transitions creatively into the next, telling your startup’s story visually.
• Interactive Art Polling : Use live polling technology where the audience can vote on certain elements of your artwork or business decisions. It’s interactive and gives you instant feedback.
• Art in the Dark : Begin your presentation in a darkened room, then gradually illuminate your artworks using dramatic lighting. This approach can create a powerful visual impact.
• Sensory Experience Booths : Set up small booths that offer a multi-sensory experience of your art – sight, sound, touch, and even smell. This can be a unique way to immerse your audience in the world you’ve created.
• Personal Art Journey Map : Create a large, visual ‘map’ of your art journey, and walk the audience through it, stopping at key milestones that were pivotal to your startup’s development.
• Art and Technology Fusion Demo : Demonstrate how you integrate technology with art, whether through digital art creation tools, app development for art experiences, or innovative art display technology.
• Mystery Art Box : Bring a mystery box containing elements of your art or business. Throughout the presentation, reveal items from the box that are symbolic or representative of your startup’s journey or mission.
• Reverse Pitch : Start by presenting a common problem or a cliché in the art world, and then ‘reverse pitch’ how your startup is challenging or changing that narrative.

These ideas aim to create an engaging, memorable experience for your audience, effectively showcasing the creativity and uniqueness of your art startup. Remember, the most effective pitches are those that not only inform but also inspire and leave a lasting impression.

What are the best practices when creating an art pitch deck? 

Creating an effective art pitch deck requires a combination of artistic sensibility and strategic presentation. Here are best practices tailored for the art industry:

• Visual Dominance : Ensure that visuals dominate your pitch deck. High-quality images of your artwork should take center stage. This showcases your work and helps the audience visually connect with your artistic style.
• Concise and Compelling Content : While visuals are key, the accompanying text should be concise yet compelling. Provide essential information about your art, such as medium, inspiration, and themes, without overwhelming the viewer with text.
• Storytelling Approach : Weave a narrative throughout your pitch deck. Tell the story of your artistic journey, the evolution of your style, or the inspiration behind your pieces. Stories create emotional connections and are more memorable.
• Consistent Aesthetic : The design of your pitch deck should reflect your artistic style. Consistency in fonts, colors, and layouts not only looks professional but also gives a taste of your artistic identity.
• Tailor for Your Audience : Understand who you are presenting to (investors, galleries, customers) and tailor your pitch deck accordingly. Highlight aspects of your work that resonate most with that particular audience.
• Art Market Insight : Include information about your position in the art market. Show knowledge of trends, target audience demographics, and where your work fits within the market landscape.
• Clear Business Strategy : If you’re pitching to investors or galleries, include a clear business strategy. Outline how you plan to sell your art, pricing strategy, and potential growth opportunities.
• Artist’s Statement and Philosophy : Include your artist’s statement and a brief discussion of your artistic philosophy. This helps in establishing a deeper understanding of your work and your perspective as an artist.
• Feedback and Adaptability : Be open to feedback and ready to adapt your pitch deck. What works for one audience might not work for another. Flexibility is key.
• Technical Details : Don’t forget technical details like the size of the artworks, the materials used, and any special techniques or processes involved in the creation.
• Contact Information and Call to Action : End your pitch deck with clear contact information and a call to action. What do you want your audience to do after seeing your deck? Make it easy for them to take that next step.

By following these best practices, your art pitch deck will not only be visually appealing but also strategically structured to engage your audience effectively, conveying your artistic vision and business acumen.

Succesfull Art Startups 

Here’s a summary of the funding raised by various successful art startups, along with their specific niches:

• Avocode (2016, Seed Round): $725K. A tool centralizing design collaboration, developer hand-off, and feedback.
• Blurbiz (2016, Seed Round): $125K. A SaaS platform for creating and distributing mobile-optimized videos.
• Kitterly (2019, Seed Round): $850K. An e-commerce platform creating unique craft kits.
• Lumific (2014, Pre-Seed Round): $100K. A photo editing and curation software application.
• Mojilala (2017, Seed Round): $1.5M. An emoji marketplace for artists and studios.
• Oomf/Crew (2014, Seed Round): $2.1M. A communication app for work-related matters, initially focused on creative teams.

These startups represent a diverse range of services within the art and design industry, from digital tools to e-commerce platforms focusing on art and crafts​ ​.

Art Startups Pitch Examples

Here are descriptions of hypothetical art pitch deck examples for different business ideas, laid out in slide format:

• Slide 1: Introduction to the Virtual Art Gallery, showcasing a captivating digital artwork.
• Slide 2: Founder’s Story and the inspiration behind creating a digital space for art.
• Slide 3: Showcasing featured digital artists and their works available in the gallery.
• Slide 4: Market Analysis – The rise of digital art consumption and target audience demographics.
• Slide 5: Business Model – Subscription-based access, and sale of digital art prints.
• Slide 6: Marketing Strategy – Collaborations with digital artists and social media marketing.
• Slide 7: Financial Projections and Growth Strategy.
• Slide 8: Testimonials from artists and subscribers.
• Slide 9: Closing Remarks and Call to Action for potential investors.
• Slide 1: Introduction to the Eco-Friendly Art Supplies Brand, featuring environmentally friendly art materials.
• Slide 2: The environmental mission and the founder’s commitment to sustainability in art.
• Slide 3: Product Range – Showcasing various sustainable art supplies.
• Slide 4: Market Analysis – Trends in sustainable products and target market segments.
• Slide 5: Business Model – E-commerce sales and partnerships with art schools.
• Slide 6: Marketing and Outreach – Educational campaigns on sustainable art practices.
• Slide 7: Financial Overview and Sales Projections.
• Slide 8: Customer Reviews and Endorsements from Eco-Friendly Artists.
• Slide 9: Summary and Investor Opportunities.
• Slide 1: Introduction to the Art Therapy App, featuring calming artwork and app interface.
• Slide 2: The therapeutic benefits of art and the founder’s vision for digital wellness.
• Slide 3: App Features – Interactive art therapy exercises and progress tracking.
• Slide 4: Market Analysis – The growing demand for digital mental health solutions.
• Slide 5: Business Model – Freemium app with subscription for advanced features.
• Slide 6: User Acquisition Strategy – Partnerships with mental health organizations.
• Slide 7: Revenue Model and User Growth Forecasts.
• Slide 8: User Testimonials and Clinical Endorsements.
• Slide 9: Final Pitch and Call to Action for investment and partnerships.

For more guidance, check out my art pitch deck example outlines article.

Each of these pitch decks is tailored to the specific business idea, highlighting key aspects such as the mission, product or service offerings, market analysis, business model, and a call to action for potential investors or partners.

How to prepare for questions and objections when presenting an art pitch deck? 

Preparing for questions and objections when presenting an art pitch deck in the industry involves anticipation, understanding your audience, and being well-informed. Here’s how to do it effectively:

• Understand Your Audience : Research who you’re presenting to. Understanding their background, interests, and typical concerns can help you predict the types of questions they might ask.
• Anticipate Potential Questions : Based on your audience, anticipate potential questions. These might relate to your artistic process, the commercial viability of your art, your marketing strategy, or how you plan to use the investment.
• Prepare Clear Responses : Develop clear, concise responses to anticipated questions. For example, be ready to explain your pricing strategy, how you differentiate from other artists, and the specific market need your art fulfills.
• Evidence and Data Support : Back up your responses with data and evidence where possible. This could include market research, sales history, testimonials, or expert opinions that validate your work and approach.
• Artistic Vision vs. Commercial Viability : Be prepared to address how you balance artistic integrity with commercial success. This is a common area of interest for investors and collaborators in the art world.
• Know Your Numbers : Be familiar with all financial aspects of your proposal, including pricing, budgeting for projects, and expected ROI. Financial viability is often a key concern.
• Acknowledge and Address Limitations : If there are potential limitations or risks associated with your work or the market, acknowledge them. Demonstrating awareness and having a plan to manage these risks can build credibility.
• Rehearse and Role-Play : Practice your pitch and role-play the Q&A session with a colleague or mentor. This can help you refine your responses and delivery.
• Stay Open and Adaptable : During the presentation, listen carefully to the questions. Stay open to feedback and be willing to adapt your responses or even aspects of your proposal if valid points are raised.
• Follow-Up Preparedness : If you can’t answer a question on the spot, it’s okay to say you will follow up with the information later. Ensure that you do so promptly.

To help you improve your narrative, check this selection on the best books for pitching . The authors have won billions in $ thanks to their ability to create stories when pitching and are sharing their methods with you.

By thoroughly preparing for questions and objections, you can present your art pitch deck with confidence, demonstrating not only your artistic talent but also your professionalism and business acumen.

Questions That Investors Ask Art Pitch Deck Owners

When investors are evaluating an art pitch deck, they tend to ask specific questions that are tailored to the unique nature of the art industry. Here are some common questions:

• Investors want to know what sets your art apart from others in the market. This could be your style, technique, medium, or the themes you explore.
• Understanding who you’re creating art for is crucial. Investors are interested in whether you have a clear idea of your market segment, whether it’s art collectors, galleries, or a more general audience.
• Pricing strategy is critical. Investors will ask about how you value your art and what factors you consider in setting prices, such as time, materials, and market demand.
• How do you plan to make money? Whether it’s through direct sales, commissions, exhibitions, or online platforms, investors want to understand your approach to monetizing your art.
• Investors look for evidence that there’s a demand for your type of art. This could include trends in the art market, demographic data of potential buyers, and how your work fits into the current art landscape.
• How do you plan to promote and sell your art? Investors are interested in your strategies for marketing, partnerships, online presence, and sales channels.
• Investors want to know about your vision. This includes your artistic aspirations as well as how you plan to grow and scale your business in the long term.
• Be clear about how you intend to use the funding. Whether it’s for studio space, materials, marketing, or expanding your team, investors want to ensure their money is used effectively to grow your business.
• Art is subjective, and the market can be unpredictable. Investors will ask about potential risks and challenges and how you plan to address them.
• A history of sales or exhibitions can serve as proof of concept. Investors might ask about your track record to gauge your experience and success in the market.

By preparing for these questions, you can demonstrate to investors that you not only have artistic talent but also a solid understanding of the business side of the art world.

In conclusion, crafting an art pitch deck that resonates with investors requires a harmonious blend of your unique artistic vision and a solid understanding of business fundamentals. It’s essential to present your art in a way that highlights its uniqueness and emotional appeal, while also demonstrating a clear comprehension of your target market and a viable plan for profitability. Emphasizing your artwork’s distinctiveness, understanding your audience, and articulating a clear business model are pivotal. Additionally, being prepared to address investor questions with confidence and evidence-based responses is key. The art world is rich with opportunity, and a well-prepared pitch deck is your gateway to unlocking these opportunities. By balancing artistic integrity with market savvy, you can create a compelling narrative that not only showcases your talent but also assures potential investors of your commitment to both your art and your art business. You got this.

But if you don’t got it :

Let me develop an investor ready deck by using my hands-off approach , which includes: market research, copy, design, financials, narrative and strategy.

More Resources

Check my cornerstone guide on pitch decks that helped my clients win millions of $ in funding:

Startup Pitch Deck Guide: How To Create A Pitch Deck For Investors (Template Incl)

You’ll learn how to create a pitch deck by following my bulletproof step-by-step guide that helped my clients get millions in funding. It includes:

• How to build the slides (including elevator pitch slide, financials slide, and more)
• Startup pitch deck examples
• What investors need to see
• What a pitch deck needs to be
• What a pitch deck can’t be
• Tips and tricks when creating a pitch presentation

If you want to really dive into the world of pitch decks, check out our complete collection of pitch deck guides , pitch deck outlines and pitch deck examples .

Check out a selection of other pitch deck guides here:

Also don’t miss out on my massive presentation specialist guide , last minute presentations and best business projector buyers guide.

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Table of Contents

Presentation Design and the Art of Visual Storytelling

Discover a practical approach to designing results-oriented presentations and learn the importance of crafting a compelling narrative.

By Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Presentations Must Tell a Story

We’ve all been there, dutifully enduring a dull presentation at work or an event. The slides are packed with text, and the presenter feels obligated to read every single word. There are enough charts, graphs, and equations to fill a trigonometry book, and each screen is awash in the brightest colors imaginable.

As the presentation drags on, the lists get longer. “We do this, this, this, this, this, and oh yeah, this!” Unfortunately, everyone in the audience just wants it to be over.

This is a major opportunity missed for a business, and we designers may be part of the problem. No, it’s not our fault if a presenter is unprepared or uninspiring, but if we approach our clients’ presentations as nothing more than fancy lists, we’ve failed.

See, presentations are stories , not lists, and stories have a structure. They build towards an impact moment and unleash a wave of momentum that changes people’s perceptions and preconceived notions. Good stories aren’t boring and neither are good presentations.

But before we go any further, it’s important to ask why presentations exist in the first place. What’s their purpose? Why are they useful?

Presentations exist to…

Presentations impart new and sometimes life-changing knowledge to an audience.

Most presentations provide a practical method for using the knowledge that is shared.

If executed correctly, presentations are able to captivate an audience’s imagination and lead them to consider the worth of what they’re learning.

Well-crafted presentations have the power to arouse feelings that can influence an audience’s behavior.

Presentations ready people to move, to act on their feelings and internal analysis.

Ultimately, presentations make an appeal to an audience’s logic, emotions, or both in an attempt to convince the audience to act on the opportunity shared by the presenter.

With this kind of power, designers can’t afford to view presentations as “just another deck.” We shouldn’t use the same formulaic templates or fail to educate our clients about the importance of high-quality image assets.

Instead, we need to see presentation design as an opportunity to craft a compelling narrative that earns big wins for our clients.

Need more convincing? Let’s take a quick look at how a few big brands merge storytelling with world-class presentation design.

Salesforce – Write the Narrative First

The overarching emphasis of any presentation is its narrative. Before any flashy visuals are added, the presentation designer works hand-in-hand with the client to establish the narrative and asks big questions like:

• Who are we presenting to?
• Why are we presenting to them?
• How do we want them to respond?

The marketing team at Salesforce, the world’s leading customer relationship management platform, answers these questions by first writing presentations as rough essays with a beginning, middle, and end. As the essay is fleshed out, themes emerge and section titles are added.

From here, the presentation is broken into slides that present the most impactful topics and information the audience needs to know. Only a few select words and phrases will make it onto the screen, but the essay draft will be rich with insights for the presenter to further refine and share in their oral narrative.

Writing the narrative first prevents the chaos of slide shuffling that occurs when a presentation’s stories aren’t clearly mapped out. With no clear narrative in place, slides don’t transition smoothly, and the presentation’s momentum dissipates.

Deloitte – Establish Credibility

Within the first few moments of meeting someone new, we quickly assess whether or not we feel they’re trustworthy.

Presenters are typically afforded an initial level of trust by virtue of being deemed capable of talking in front of a large group of people. But if that trust isn’t solidified within the first minute of a presentation, it can vanish in an instant.

Deloitte is a global financial consultant for 80 percent of all Fortune 500 companies. Naturally, they understand the need to quickly establish credibility. The slide used in the example above is number five in a thirty-slide deck. Right from the outset, Deloitte establishes their authority on the topic, in essence saying, “We’ve been at this awhile.”

Including a slide like this in a client’s deck can be a real confidence booster because it allows them to quickly secure expert status. Establishing credibility also helps an audience relax and engage with what they’re learning.

iControl – Define the Problem Visually

It’s not always possible to express a complex problem or solution with a single visual, but when it happens, it can be a powerful experience for an audience.

iControl is a Swedish startup that built an iPad app designed to replace paper and create better documentation at construction sites. They aren’t a big brand, but their investor pitch deck powerfully identifies a huge audience problem with a single slide—too much paper wasted, too many documents to track. An image like this so clearly identifies the problem that it simultaneously intensifies the need for a solution.

Defining the problem visually is an awesome strategy, but use it with care because an image that’s confusing or overly specific to an industry can leave audience members feeling like outsiders.

Arrange a Compelling Narrative

“Storytelling” is everywhere these days. Social media platforms have cleverly packaged the promise that our every post, image, and interaction is part of an ongoing story, but most of what we call “stories” are loosely related moments strung together by the happenstance of time and technology.

So what’s the distinction between narrative and story? How do they relate, and how do they differ? And most importantly, how do they tie into a compelling presentation?

A story is bound by time. It has a beginning, a middle, and an end. It details events and orders them in a way that creates meaning. In a presentation, stories speak to specific accomplishments and inspire action—“We did this, and it was amazing!”

A narrative is not bound by time. It relates separate moments and events to a central theme but doesn’t seek resolution. In a presentation, the narrative encompasses the past, present, and future—“Where we’ve come from. Where we are. Where we’re headed.”

How does this information impact the presentation designer? Here’s a simple and practical example.

You have a client who makes amazing paper clips that always bend back to their intended shape no matter how much they’re twisted. They ask you to design a presentation that highlights the paper clips and their company vision to “forever change the world of office products.” How do you begin?

Start with the Narrative

The narrative is the overarching emphasis of a presentation.

In this example, you would shape the presentation around your client’s company vision of forever changing the world of office products.

Advance the Narrative with Stories

Use succinct stories that highlight challenges, improvements, big wins, and daily life.

Perhaps the paper clip company’s research and development team faced several setbacks before a eureka moment made mass production cheaper than traditional paper clips.

Use stories like this as brush strokes on a canvas, each one contributing towards a more complete picture of the narrative.

Support Stories with Visuals

This is where the simple, yet stunning slides you design come into play.

In this case, you could show a simple graph that compares the production cost of traditional paper clips to your client’s innovative paper clips. And, to make sure you’re reinforcing the narrative, you could add a short title to the slide: “Game. Changed.”

Conflict Is the Engine of Memorable Presentations

In his bestselling book Story , Hollywood screenwriting guru Robert McKee writes, “Nothing moves forward in a story except through conflict.” This advice is extremely valuable for the presentation designer.

An overly optimistic presentation packed with positive information simply crashes over an audience and sweeps away their enthusiasm. Each rosy insight is less impactful than the one prior. Before long, all the audience hears is, “Good, better, best. We’re just like all the rest.”

An effective presentation designer looks for ways to create internal conflict within an audience. This means they feel the weightiness of a problem and actively hope for the relief of a solution. The yin and yang of problem and solution is the presentation designer’s true north, the guiding principle of every piece of information included in a deck.

One tried and true way to ensure a healthy positive/negative balance, without overly dramatizing a presentation is withholding information.

For instance, in our example of the paperclip company, this could mean devoting an extra slide or two to the research and development process. These slides would hint at the soon-to-be-revealed production costs and build anticipation without providing actual numbers.

Then, when the cost comparison chart is finally shared, the audience is genuinely eager for the information it holds, and the payoff is far more rewarding and memorable.

Unlock the Power of Clear, Consistent, and Compelling Content

Content doesn’t exist apart from the narrative; it enhances it. Once the narrative is in tip-top shape, it’s time to make the content shine, but before we dive into slide design, let’s take a quick detour.

Imagine we’re reviewing an investor pitch deck and we take an elevator into the sky to observe the presentation from an aerial view. From this lofty position, the deck’s content should have a cohesive appearance that ties in with the brand, organization, or topic being presented.

If you’ve ever been hired to work on a company’s pitch deck design , you understand how challenging this can be.

Many times, clients already have some sort of skeleton deck in place before they hire a presentation designer. Sometimes, these decks are packed with a dizzying assortment of charts, graphs, fonts, and colors. Here, you have two unique responsibilities.

First, you must help your client understand how the disunity of their content detracts from the narrative. Then, you must provide a way forward and present them with a practical vision for remaking things in a cohesive style.

Be warned that you may have to sell this idea, especially if your client thinks that their visual content is presentation ready and only in need of some “design magic” to make it look good.

If this happens, remember to be gracious, and acknowledge the role that their expertise played in generating such valuable information. Then, bring the conversation back to results. “This is a compelling topic. I want your audience to be in awe as you present, but for that to happen, I need to recreate the visuals.”

This is a tough chore, but as designers, we’re hired to improve the way our clients communicate—not fill their heads with false affirmations of poor content.

Essential Slide Design Principles

Slide design is an important part of presentation design, and effective slides are rooted in visual simplicity. But the strange thing about simplicity is that it stems from a thorough grasp of complexity. If we know something well, we can explain it to someone who does not in just a few words or images.

In this section, we’ll look at hierarchy, typography, image selection, and color schemes, but know that these design elements are rooted in a proper understanding of a presentation’s narrative and content. If we start the design process with slides, we seriously risk equipping our clients with presentations that are unfocused and unimpactful.

Create Emphasis with Slide Hierarchy

Design hierarchy relates to the placement of visual elements in a way that creates emphasis. For the presentation designer, this means asking, “What two or three things do I want the audience to see on this slide?

Do’s and Don’ts

• Do create visual contrast through scale, color, and alignment.
• Don’t try to visually highlight more than three ideas per slide.

Whenever a really important idea comes up, be brave and only use a few words in bold type to communicate it. This kind of simplicity signals to an audience that it’s time to intensify their focus and really listen to what the presenter has to say.

Overcome Ambiguity with Thoughtful Typography

Most presentations are built on words, so it’s important to know which words to include and how to style them. This starts by choosing the right font, then knowing how big to make the words and where to include them.

• Do ask if your client has any designated fonts listed in their brand style guide.
• Don’t use more than two fonts in your presentation, and avoid text blocks and lengthy paragraphs like the plague.

Try not to use anything smaller in size than a 36 point font. Some designers believe it’s ok to use sizes as small as 24 point, but this often leads to packing slides with more text. Remember, slides are a speaking prompt, not promotional literature.

Communicate Authority Through Graphic Simplicity

Every chart, graph, icon, illustration, or photograph used in a presentation should be easy to see and understand. Images that are difficult to interpret or poor in quality can erode the trust of an audience.

• Do look for ways to use symbols, icons, or illustrations as they have a way of communicating ideas more quickly than photography.
• Don’t use more than one photograph per slide, and don’t use stock photography that conflicts with your client’s brand (e.g., too funny, serious, or ethereal).

During the consultation phase of a presentation design project, ask your potential client to see existing charts or graphs they’re hoping to include. If anything is confusing, pixelated, or inconsistent, tell them you’ll need to remake their graphics. Be prepared to show high-quality examples from well-known companies to sell your point.

Add Energy and Meaning with Bold Color Schemes

Color plays an important role in nearly every design discipline, and presentation design is no different. The colors used for a presentation affect the tone of the topic being shared and influence the mood of the audience.

• Do keep color schemes simple. Two or three colors should make up the majority of slides.
• Don’t use complementary colors for text and background (e.g., blue background with orange text). This has a way of making words vibrate with nauseating intensity.

Identify a few high-contrast accent colors to make strategic cameos for added impact.

The Mission of Every Presentation Designer

It can’t be overstated; presentations are huge opportunities for designers to positively impact their clients’ businesses. Innovation and advancements in culture and technology are occurring so rapidly that it’s become absolutely vital to be able to tell a good story. No one has time for poorly communicated ideas.

Here’s the simple truth: A bad presentation designer dresses up junk content with no thought for narrative and dumps a pile of slides into their client’s lap. Maybe the presentation looks pretty, but it doesn’t inspire, doesn’t activate, and certainly doesn’t sell.

To be effective, results-driven presentation designers means that we must empower our clients with an efficient tool. We carefully consider each slide, word, and visual for maximum impact, and we remember that presentations are intended for a human audience. Whether it’s a room of investors or a conference hall packed with consumers, it’s our job to provide our clients with opportunities to change minds and win business.

Understanding the basics

What is presentation design.

Presentation designers craft an array of ideas, stories, words, and images into a set of slides that are arranged to tell a story and persuade an audience.

Why is storytelling so important?

Where numbers, lists, and facts merely inform, storytelling has the power to make an audience care about and act on information that is being presented.

What are the basic elements of a slide?

The basic elements of a slide are its dimensions, text, images, layout, and color.

• SlideDesign
• VisualStorytelling
• PresentationDesign

Micah Bowers

Vancouver, WA, United States

Member since January 3, 2016

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How To Give An Artist Talk & Describe Your Art

All of these questions and assumptions pummel your mind, syncopating your racing heart. What will I discuss? Is my public speaking as engaging as my art? I’m better at art than speaking!?  

This anxious, panicky response is understandable.  

But what if you could talk about your art and overcome your fear of public speaking at the same time?  

Here’s how to talk about fine art in a 9 step guide to what we hope will free you to simply be your artist-public speaking self. .

1. Outline your art talk

Organizing your thoughts is a necessary evil. Some people feel it keeps them from the freedom of expression, or it somehow dulls their creative edge.  

What if it actually made all of those things better? Imagine if those beach condos on the east coast didn’t have railings on their patios? That might be too liberating right?  

Take outlining as the way to maintain your ability to reach the peak of your talk, and hit all these important points on the way down. Outlines help make sure you don’t lose any of your listeners while you’re at it.  

What good would a great artist talk be if it was just an artist ramble? Outlining helps you toss the lesser ideas so you can keep the long-windedness at bay.

And outlining is arguably the most important part, don’t put this off. Your ideas will likely be fresh after your anxiety has subsided, take advantage of that brainstorm.  

2 Familiarize yourself with the way you talk  about art

Getting familiar with what you plan to say, the way you plan to say it is public speaking 101.  

Although having your 3 best friends in your living room won’t be quite the same as a 3,000 person lecture hall or even 200 person exhibition, it’ll help work out the kinks and get you feedback on what you did well and what could use some work.  

Also, enter in blinding stage lights, and you’re unlikely to see any of the people in the audience–this is a blessing for those burdened with fears of public speaking.

You may even find that more intimate settings are far more intimidating than the larger ones. In a room of 200 everyone can’t see your imperfections as opposed to a room of 5, when there’s likely nothing that can be missed.  

Intimate practice sessions should help get you more comfortable. During these times of practice it’s also a good idea to appeal to your learning style.  

If you best remember your talking points by writing them down, create cue cards. You can also write out your talk from start to finish if visualizing your talk in your head is best for you.  

Writing your talk sometimes is equivalent to seeing your talk projected in your mind and scrolling by like a marquee as you are on stage speaking.  

Some speakers may be auditory so recording the talk and replaying it throughout the day and as you fall asleep is another great way to commit your talk to memory.  

A 2017 study of memorization  methods among science students actually concluded the use of drawings as increasingly beneficial to memorization. The experiment was over the course of 4 weeks wherein students were split into groups based on the memorization technique they were to use. The group assigned the drawing method “remembered significantly more propositions than those who had memorised the propositions by writing them down”.  

The study further cites there wasn’t a difference between the students who memorized by vocalizing and those who    memorized silently to themselves. The goal was ultimately to assist in bridging the concrete with the abstract. Thus the more concrete you can make your speech in your mind the more success you may have with memorization and delivery.

And perhaps the artist stands to be the most likely to be a grand public speaker? If you are a painter, illustrator, or use sketching to inform your work, consider how your own drawings can assist in increased memorization. This step may be a space where you can innovate.

3. Less is more, decide your goals for talking about art

You don’t have to feel this compulsion to say too much when you discuss your fine art. Don’t worry about “sounding smart” or being “impressive”. These unnecessary pressures tend to crowd out the speaker and the point of the message.

People can tell when you aren’t being authentic. If your talk doesn’t sound like you, scrap it. Your audience attaches to your authenticity and credibility or ethos, not someone else’s.

Establishing ethos according to a critical analysis of over 150 speeches notes  that language and its effective use was indispensable from the determination of speaker ethos. Depending on the setting in which the speaker is giving their talk, credibility will determine success. The study further notes that speakers who display the most, or the highest ethos present as knowing what they’re talking about, display confidence, and gain the audience’s sentiments. Fluid delivery and use of language is also critical to the development of credibility over the course of a talk. This also flows into the use of words such as “like” “um” or “uh”. These are noted as “discourse markers” and often give the impression that a speaker lacks professionalism. The audience stance on these markers and overall credibility of a speaker was also said to reflect the intelligence of the audience, whether this was seen as problematic or somehow unacceptable.  

This is why it is so necessary that an artist keeps to what they know.

To avoid this, determine what your goal is. Jumping in without a framework makes the task of writing a talk incredibly cumbersome. Imagine jumping into a pool with no floor or walls, what contains the water? Is there even a pool?  

In sum, what do you want your listeners to ultimately walk away with? This is your framework.

Do you want them to leave with the urge to create? With a new found respect for art? An understanding of art as a vehicle for social change? Or maybe that art should just be able to be, without demands or constraints.

Whether you’re “selling” inspiration, creativity, or empowerment these feelings are the ones that stick with the audience long after you’re all gone.  

Make your audience feel!

Determine your end goal, this will guide you in the writing process for your talk and ultimately the terms you’ll use to deliver.  

And remember every word counts. It’s not about the many words you can speak, but the specific words you choose to speak. Don’t waste them as you never know who is in the room.  

It may also be helpful to remember this orator points:  

• Oral Arguments have a more immediate effect on the audience.  
• Clear definitions are needed to explain a claim and [support] a [talk].  
• The setting where the [talk] occurs has a definite impact on the argument.  
• Visual aids can help to make your [talk] clear for the audience.  
• Analysis of your audience is essential.

4. Make it yours through stories, know your audience before you talk about art

You don’t have to worry about speaking on behalf of all artists or the entire genre of fine art. Speak about your particular lived experience as an artist.  

These unique talking points are what will truly engage your audience. Don’t attempt to be pretentious or talk about what you don’t know, nor speak about the nebulous “we”.  

Give your talk definition and depth with stories! Real stories.  

It is noted that captivation of an audience   is tied to fine storytelling. A speaker cannot disentangle the emotions from a good story as this is how the audience bonds to the characters the story is about. This means making the story somehow about you will build cohesion between you and the audience. This is also defined as the psychological state coined “narrative transport”.    Also by consensus scientists agree stories have a universal power to conjunct the “neurological roots of both telling tales and enjoying them” as a form of our social cognition.    These same results were seen in a study of advertisements which found that narratives within ads were positively correlated with critical thought, audiences were more likely to engage as opposed to simply being told the information without engaging the sensing through story.  

Be anecdotal and narrative. Just as you would story tell when you’re creating a series, or curatoring a collection, use your talk to paint a picture in the mind of the audience, or sculpt a new piece of insight, vision, or dialogue you want your audience to consider.  

This study suggests the use of stories every 15-20 minutes . Or using such stories to punctuate your talk, interjecting one at each junction–intro, middle, and end. Think of the stories as the rails keeping the locomotive of your talk in motion, ensuring you don’t derail. Narratives keep listeners locked in. How many stories used will depend upon the length of your talk.

This step is a combination approach because as you make the talk yours and about you, you must also make it about your audience. The only way to do this is to know them.  

Suss out beforehand who will be hearing your discussion. Will you be at a college exhibition with a majorly young adult audience? The way you’d appeal to them will be distinctively different; you may use pop culture references here. Will you be at an art fair with a mixed and fluctuating audience? Your talk may need to be more universal.  

5.    Embrace the anxiety that comes with art public speaking

As an artist, it’s likely your artist talk will include displays of your work. A great way to help yourself find a natural and calm rhythm for the duration of your talk is to refer back to your pieces.  

Use your artwork as both transitions in your talk to arrive at the next point and to help you maintain a steady pace that keeps your anxiety at bay.

Find spaces in your talk where you can direct the audience to look at your piece and consider a particular question you’ve posed.  

These small breaks of time allow you a chance to relax, to breathe, and to find comfort in being in front of an audience. And to contemplate what British writer and poet  D.H. Lawrence penned, “Be still when you have nothing to say; when genuine passion moves you, say what you’ve got to say, and say it hot.”  

These moments also allow you to slow down. Contrary to what you might think, speeding through your talk won’t make you less anxious.  

Taking your time and approaching your talk with a conversational pace allows for rapport building with your audience. You can also Insert a well placed joke that is akin to your personality, even if it’s impromptu.  

These moments, these spaces of laughter, lighten the energy you feel and the energy in the room.  

“You can speak well if your tongue can deliver the message of your heart.”

– John Ford

It may even be helpful, although not in all cases, to invite a trusted friend or loved one that gives you peace of mind, just knowing they’re in the room. Your artist talk is a great time to support your needs as well as those of the audience you’re speaking with.  

And if you’re still unsure of yourself  Toastmasters International  is a world-renowned incubator for public speaking, speech-writing, confidence-building, and networking. Each club is intimate with somewhere around 20 people per club. There you can fine tune your public speaking skills into a craft.

You want to ensure that both you and the audience walk away feeling expanded in some way. More aware of self and the world that lies just outside of you.  

Your artist talk is a chance to make even a small wave in an ocean of talks, if there’s one defining step to be guided by, let it be your heart.  

Frits F. B. Pals, Jos L. J. Tolboom, Cor J. M. Suhre & Paul L. C. van Geert (2018) Memorisation methods in science education: tactics to improve the teaching and learning practice, International Journal of Science Education, 40:2, 227-241, DOI:  10.1080/09500693.2017.1407885

Croucher, S. (2004). Like you know what I’m saying:A Study of Discourse Marker Frequency in Extemporaneous and Impromptu Speaking.  University of Oklahoma.

Porrovecchio, M. (2007). A Timeless Struggle: Ethos, Ethics, and Ethical Oral Communication.  JCSTAND 55.

Importance of Stories: Public Speaking/Speech Communication

Smith, F. (2000). Public speaking survival strategies.  Journal of Emergency Nursing . Retrieved from DOI:https://doi.org/10.1016/S0099-1767(00)90064-3

Guide to Creating Illustrations in PowerPoint for People Who Don’t Know How to Draw

Visuals are a key element of any e-learning course. They help attract the learner’s attention and reinforce key messages. If you don’t have a graphic designer on your team—or access to an asset library like Content Library —you may be struggling to find or create the visuals you need for your course. If that’s where you are, don’t worry! In this tutorial you’ll learn how to create your own illustrations in PowerPoint using freeform shapes.

What Is a Freeform Shape?

On the Insert tab of PowerPoint, you have access to a whole host of default shapes to help you create your own illustrations:

But did you know that hidden among those default shapes is a freeform shape that allows you to draw your own personalized shape? It looks like this:

In this tutorial, you’ll learn how to use this super-powerful feature to create your own illustrations—even if you have zero artistic ability.

Set Default Shape Format

When you draw a freeform shape, PowerPoint automatically applies the default shape format—meaning the fill and outline colors—to your shape. And while you could just use that and change the style afterwards, I recommend changing the default style to something with a contrasting border and no fill color. Why? If you’re tracing over a photo, the contrasting color makes it easier to see where you’re drawing. And with no fill color, you can still clearly see the image you’re tracing.

So how do you set a new default shape style? It’s easy! Just insert any shape, format it however you’d like, right-click on the shape, and select Set as Default Shape:

Now, when you draw your freeform shape, it’ll automatically take on the format you’ve defined.

Find a Photo to Trace

Let’s say you want to include a visual of a hand holding a phone in your course. Unless you’re already a gifted illustrator, it’s going to be difficult to draw that freehand. The easiest thing to do is search for a photo of what you’d like to draw and trace it. Here’s a good example of a photo you could use as a starting point:

Tracing a photo is also a great solution for times when you’re not sure whether you have the right to use a given photo in your course.

Draw a Freeform Shape

Now that you have your photo, you can insert it into PowerPoint by clicking on the Pictures button on the Insert tab. Then, also on the Insert tab, click on the Shapes button, and select the freeform shape tool.

There are two main ways to draw using the freeform shape tool in PowerPoint.

1. Press and hold your mouse: Use this technique to draw an illustration freehand. This option is best for people who are comfortable drawing and have a pretty steady hand on their mouse (or access to a graphic tablet).

2. Press and release your mouse: Use this technique to draw an illustration one point at a time. This option is best for those of you who (like me!) are not comfortable drawing freehand. It allows you to create a shape by connecting a series of points.

But you don’t have to choose one or the other; you can actually combine these two methods while drawing the same shape. It’s up to you to decide what works best!

To create a closed shape, continue drawing until you are back to your starting point. To create an open-ended shape (or a line), double-click at any point to exit the freeform shape tool.

Edit Points

Once you’ve finished drawing your shape, you can fine-tune it by editing each individual point. To do that, just right-click on the shape and select Edit Points:

When you’re in Edit Points mode, you can see all the places you clicked to create your shape and adjust them as needed.

To move a point, just click on it and drag it to the place you want it to be.

If you want, you can take it a step further by right-clicking on a point and choosing one of the following options:

• Add point: If you messed up when you were drawing your shape, you can add in extra points afterwards and position them as needed instead of starting over from scratch.

• Delete Point: If you want to get rid of an unneeded point.

• Open Path (if it’s closed): If instead of a closed shape, you want to create an open-ended path, choose this option to unlink the first and last points you drew.

• Close Path (if it’s open): If you meant to create a closed shape, but accidentally created an open path, choose this option to link the first and last points you drew.

• Smooth Point: To make a point more rounded, choose Smooth Point or Straight Point. When you choose Smooth Point, the handles on the point will stick out straight, instead of forming a corner. When you drag on one side of the handle, the other side will automatically adjust, creating a symmetrical curve. By playing with the length and angle of these handles, you can change the shape of the curve.

• Straight Point: This option also makes your point rounded, but this time you’ll notice that the handles work independently, meaning that if you drag on one side of the handle, the other side of the handle doesn’t move. This allows you to create an asymmetrical curve.

• Corner Point: By default, all the points on your shape are corner points. If you change your point to a smooth or a straight point and aren’t satisfied with how it looks, choose this option to revert to the default setting.

By adjusting your points, you can smooth out your drawing considerably, as you can see in the before and after photos below:

Format Shape

Once your shape looks exactly the way you want, you can hide the image you used to trace your shape and change the color as needed.

If need be, you can draw another freeform shape or use a combination of default shapes to complete your illustration. For this example, you could create a cell phone out of a combination of shapes. Start by inserting a rectangle with rounded edges to make up the base of your phone:

Now, as you can see, the part of the thumb is now hidden by the phone. To make it look like the thumb is on top of the phone, add a second rectangle with rounded edges that starts below the thumb and goes until the bottom of the phone, like this:

Now, right-click on the first rectangle you created and select Send to Back.

Your illustration should now look like this:

Now repeat this process with two gray rectangles with square edges to create your screen:

Finally, insert a circle for the camera, a rounded-edge square for the speaker, and a rounded-edge square for the home button of the phone. Here’s what your finished illustration should look like:

And there you have it! Thanks to PowerPoint, you can create your own custom illustrations without being a professional illustrator. Thirsty for more PowerPoint illustration tips? Check out these tutorials:

• Creating Custom Shapes in PowerPoint
• How I Created These Handy People Icons in Powerpoint

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Artist Guide

How To Write The Perfect Artwork Description

When it comes to selling your art, the more information that you provide in your artwork description the better! After all, this is where your customer will turn to learn more about your piece.

The best artwork descriptions on Artfinder comprise two sections: one detailing the inspiration behind the piece and another presenting the bare facts .

The inspirational bit

This component of the description will need to refer directly to the artwork at hand. There's no perfect formula for this, however it does need to be engaging! Remember that it should reflect you and your personality, as well as your enthusiasm for your work.

You may wish to mention the following:

• What inspired you to create the piece?
• What techniques did you use and why?
• What does it mean to you?
• What does it represent in terms of your artistic work as a whole?

Bear in mind that along with our usual criteria for excellent listings , we look for detailed and inspirational artwork descriptions for our Art of the Day email feature. So if you tick all of the boxes, you are more likely to be selected!

The factual bit

It’s worth spending a little more time on this component to ensure that you have every possible factor that the customer could wish to know. The good news is, though, that you can then copy and paste the same formula into each listing and tweak it to make it relevant to your artwork.

• Materials used – include canvas type , materials used e.g. pastels or pencils
• Dimensions – include these in centimetres and inches for extra clarity
• Packaging - explain your packaging process. Will the work be packed in bubble wrap or rolled? Do you offer to ship artworks both rolled and stretched?
• Delivery - expand on your courier and shipping times
• Anything else to add? Maybe you want to encourage the customer to get in touch with you directly with any questions

Image courtesy of Marcel Garbi

Related Posts

What is the perfect listing.

Let’s take a hypothetical situation. You’re shopping online for a special new coffee table. You find one you like the look of, but there’s no description and only one picture. Do you buy it?

The basics of secondary imagery

It's one thing to provide your customer with clear, well-lit images of your product. But by going that extra step further and presenting the artwork in context or with a frame, you remove that element of guesswork so frequently associated with purchasing online - how will it look in my home?

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SmartArt in PowerPoint – A Complete Guide [With Pictures!]

By: Author Shrot Katewa

If you want to make your presentation slides look aesthetically pleasing but you lack the design skills to make that happen, SmartArt in PowerPoint will certainly be a good place to start!

SmartArt is a feature in PowerPoint that allows you to automatically create visually engaging designs and charts for your content. Using SmartArt in PowerPoint requires minimal design skills but provides a significant design improvement to the content on the slides.

SmartArt provides design options for lists, processes, hierarchy, relationships, and many other content types.

In this article, we shall understand the SmartArt feature in PowerPoint in complete detail, and also learn how to use SmartArt in PowerPoint even when you are a beginner!

So, without any further delay, let’s get started!

1. What is SmartArt in PowerPoint? 

SmartArt is an engaging way to present your messages to an audience using Microsoft PowerPoint. Through SmartArt, you can convey the information of your presentation through graphical charts, lists, diagrams, and you can also create complicated graphics such as Ven diagrams and organizational charts. 

SmartArt makes it easier for you to get your message across by presenting them in visual graphics.

2. Where is SmartArt in PowerPoint? 

To use SmartArt in your presentation, you have to use the “ SmartArt ” option located in the “ Illustration ” section of the “ Insert ” tab.

The icon for “SmartArt” looks like a green arrow pointing towards the right with a small rectangular box over one portion of the arrow. It is the second option in the right of the “ Illustration ” section, immediately under the “ 3D Models ” section.

3. Types of SmartArt Graphics in PowerPoint

There are a total of 9 different categories in SmartArt. The categories have been divided according to the purpose of their use and style. A description of the 9 categories is given below;

In this category, you will find a lot of suitable SmartArt options ranging from Basic Block List, Alternating Hexagons, to Horizontal Bullet List, and many more. You can use them to make your lists stand out in your PowerPoint presentation.

2. Process:

Using the SmartArt from this category, you will be able to engagingly present different processes in a way that the process will be clearly, precisely, and simply understood by the audience.

Some of the most noteworthy options include Picture Accent Process, Continuous Arrow Process, Vertical Bending Process, and many more.

The options in this category will help you to present cyclical graphs and processes. All the options in this SmartArt category are different variations of designs that help to express cyclical topics.

This includes the Basic cycle, Text cycle, Block cycle, Basic pie, and many more.

4. Hierarchy:

With the help of the options that are available in this SmartArt category, you will be able to present hierarchical structures or and connections between two subjects.

The SmartArt in this category is provided as a different combination of rectangular boxes connected to each other. These include Organizational Chart, Picture Organizational Chart, Labelled Hierarchy, etc.

5. Relationship:

This SmartArt category will help to present topics that are related to each other, whether it be for pointing out differences, weighing two options by comparing them, or simply graphically present the relationship between them.

Notable options in this category are Segmented Pyramid, Basic Venn, Interconnected Rings, etc.

This smart art is used to graphically present different matrices. It differentiates different subjects in quadrants and ties them together to show what they mean to each other as a whole.

All the options in the category are four boxes that are connected to reveal that they are a part of the same unit.

7. Pyramid:

The SmartArt options in this category give you different choices to graphically present pyramidal hierarchies. The options are all variations of a hierarchical pyramid structure.

8. Picture:

The SmartArt options in this category give you the choice to choose from different graphical charts that you can use to present pictures with captions and other details in your PowerPoint presentation.

4. How to Use SmartArt in PowerPoint? 

To use SmartArt in your PowerPoint presentation, you will have to use the “ SmartArt ” function in the “ Illustration ” section of the “ Insert ” tab. The whole process is described in easy steps below.

Step-1: Click on the “SmartArt” function

To begin, you have to select the slide where you want to add your SmartArt and then go to the “ Insert ” tab of the ribbon of your PowerPoint window. In the “ Insert ” tab, you will find the “ SmartArt ” function in the “ Illustration ” section. Click on the “ SmartArt ” button.

Step-2: Select your preferred SmartArt

After clicking on the “ SmartArt ” function, a pop-up window will appear at the centre of your PowerPoint window. From the pop-up window, select your preferred style of SmartArt and then click on the “ Ok ” button which is located at the bottom right corner of the pop-up window.

The SmartArt will be added to the selected slide immediately.

5. How to Edit SmartArt in PowerPoint? 

The process of editing SmartArt in your PowerPoint presentation is explained is 2 easy steps below.

Step-1: Click on the arrow in the margin line

After you have added a SmartArt in your PowerPoint presentation, to edit the boxes, you can type in your text directly into the boxes but the most reliable way to do it is to use the “ Text Pane ”.

To open the “ Text Pane ” click on the tiny arrow pointing towards the left which is located at the middle part of the left margin of the newly added graphic SmartArt.

Step-2: Edit the texts in the “Text Pane”

In the “ Text Pane ” there are corresponding sections for each of the boxes in the SmartArt graphics. To add text, simply edit the text in the “ Text Pane ” and the text in the box of the SmartArt will change accordingly.

5a. How to Add More Boxes to SmartArt in PowerPoint? 

Adding more boxes to SmartArt is very easy.

To add another box to the SmartArt in your PowerPoint presentation, simply press the “ Enter ” key on the keyboard of your computer, while the blinking cursor is on the box right before the place where you want to add another box.

Hitting “ Enter ” on the “ Text Pane ” will add a box immediately below where the blinking cursor is located.

6. How to Add Icons to SmartArt in PowerPoint? 

Adding icons to your SmartArt in Powerpoint is not. as straightforward as you would like. But, here’s one way you can insert icons to your SmartArt. Keep in mind, this method works only if you have an Office 365 version of PowerPoint ! If you don’t use Office 365, I highly recommend that you get it as it provides several advantages over other versions of Microsoft Office (including the Design Ideas feature !)

Let’s learn the steps to add icon to your SmartArt –

Step 1 – Insert a SmartArt with a Picture

The first step is to insert a SmartArt to your slide. To do that, simply go to the “ Insert ” tab and click on the “ SmartArt ” icon.

Now, it is important to choose the right type of SmarArt for this purpose.

It is best advised to go with a SmartArt that contains a picture placeholder. Alternatively, simply go to the “Picture” section, and choose a SmartArt that you like.

Step 2 – Edit the SmartArt

Once you’ve chosen the SmartArt, edit the text as per the content of your slide. For some designs, you may also want to adjust the size of the image placeholder.

To adjust the size of the image placeholder, simply select all the placeholders in the SmartArt, hold the “ Shift ” key on your keyboard, and drag from any one corner of the placeholder inwards.

When you’re done, simple let go off the mouse and then the shift key of your keyboard.

Step 3 – Change Picture Graphic to Icon

Now this is an important step. We need to change the graphic for the SmartArt from an image to an icon.

To do that, right-click on the picture placeholder, then click on “ Change Graphic “, and from the options, click on “ From Icons “.

If you are not using Office 365, you may not see this option as the option of adding icon directly in PowerPoint is available only in Office 365 version.

Step 4 – Add an Icon

Now it is time to add an icon.

In the new window that opens up, click on the “ Icons ” tab. Then, in the search box, look for an icon appropriate to the text on the slide.

Finally, select an icon that you like and click on it and click on “ Insert “. This will insert the icon to one of your picture placeholders.

Step 5 – Repeat the Process for All Picture Graphics

Now all you need to do is repeat the steps 3 & 4 for all the picture placeholders in your SmartArt, and you will have a complete SmartArt with icons!

Now, if you are using an older version of powerpoint (or any version other than that in Office 365), you will need to first download an icon to your computer in a PNG or JPEG file. Then, click on the image placeholder, navigate to the folder where you’ve saved the icon file, and select the file to add to SmartArt.

The difference between the two methods is that in the first method, we are converting an image to an icon graphic. Whereas in the second method, we are basically converting an icon directly to an image and adding that to the image placeholder.

7. How to Convert Text to SmartArt in PowerPoint? 

To convert the text in your PowerPoint presentation easily into SmartArt, you can use the “ Convert to SmartArt Graphic ” option in the “Home” tab . The whole process is described in simple steps below.

Step-1: Select the text

The first step to converting the text in your PowerPoint to SmartArt is to select the text. So at first, go to the slide that has the text you want to convert into SmartArt and hold the “ Left ” mouse button while dragging the cursor over the text.

Step-2: Click on the “Convert to SmartArt Graphic” option

After you have selected the text that you want to convert into SmartArt, click on the “ Convert to SmartArt Graphic ” button which is located in the “ Paragraph ” section of the “ Home ” tab.

It has the same icon of the “ SmartArt ” function from the “ Insert ” tab.

Step-3: Select your preferred style of SmartArt

After you click on the “ Convert to SmartArt Graphic ” button a drop-down menu will open. From the drop-down menu, select your preferred style of SmartArt and the text will be converted into that SmartArt graphic.

If you want more options to choose from, click on the “ More SmartArt Graphics ” option which will open a pop-up window. From there, select your preferred SmartArt graphic and hit the “ Ok ” button at the bottom right corner of the pop-up window.

8. How to Convert Bulleted List to SmartArt in PowerPoint? 

Converting bullet points into SmartArt is identical to converting text to SmartArt.

Simply select the bullet points that you want to convert into SmartArt and then choose your preferred SmartArt graphic from the “ Convert to SmartArt Graphic ” option and the bullet points will be converted to your preferred SmartArt.

One suggestion would be to choose any list type of SmartArt to get the best results.

9. How to Rotate SmartArt in PowerPoint? 

To rotate SmartArt in PowerPoint, you have to use the “ Rotate Objects ” option in the “ Format ” tab. The whole process is described step-by-step below.

Step-1: Select the SmartArt graphics

To start, you have to select all the SmartArt graphics in your PowerPoint presentation that you want to rotate. Simply click on them while holding the “ Shift ” button on the keyboard of your computer to select multiple SmartArt graphics simultaneously.

Step-2: Click on the “Rotate Objects” button

In this step, you have to go to the “ Format ” tab and select the “ Rotate Objects ” button which is located in the “ Arrange ” section of the tab. The icon looks like a right-angled triangle with a twisted arrow point towards the right.

Step-3: Select your preferred rotation

After clicking on the “ Rotate Objects ” button, a drop-down menu will appear on screen. In that drop-down menu, you will be given the option to rotate the object 90 degrees to the left or right and flip the object horizontally or vertically.

Simply select the rotation you want to give to the SmartArt graphics and the selected SmartArt will change accordingly.

10. How to Modify Organizational Chart in PowerPoint? 

You can modify organization chart in PowerPoint in plenty of ways. You can modify the style, colour or even the entire layout of the SmartArt if you want to.

The first step is to select the organizational chart and click on the “SmartArt Design” ribbon. Then, follow the descriptions given below to modify the style, colour, and layout of an organizational chart (or any SmartArt graphic) in your PowerPoint presentation.

Modify the Style

On the SmartArt Design ribbon, click on the “ Style ” option. You will see an arrow to open the drawer with more options. Click on it. This will open a dropdown menu.

From here, select your preferred style of organizational chart and the chart will change accordingly.

Modify the Color

To change the color, again, choose the “ Color ” option from the SmartArt Design ribbon. Then, select your preferred colour from the dropdown menu and the color will be applied to your graphic based. onyour selection.

Modify the Layout

You can also change the layout of your graphic. For instance, if you don’t like the type of SmartArt you’ve chosen for your organizational chart, you can choose a different design option from the layout.

To change the layout of the organizational chart entirely, select the “ Layout ” option from the SmartArt Design ribbon, and select your preferred layout from the dropdown menu that appears on the screen.

The layout of the organizational chart will change accordingly based on your selection.

Reset the SmartArt Graphic

If you are not completely satisfied with the revised design option, you can also choose to reset the graphic and start from scratch once again.

To reset the SmartArt graphic, select the graphic and right-click on it. From the options, click on “Reset Graphic”. You can also select the SmartArt graphic. Then, click on the “SmartArt Design” tab, and select the “Reset Graphic” option from the ribbon.

This will reverse the design changes done to the SmartArt after it was inserted.

11. How to Get Additional SmartArt Graphics in PowerPoint?

To get additional SmartArt graphics in your PowerPoint presentation, you can check out other third-party websites that provide infographic templates.

There are plenty of websites that offer this service but the one that I recommend the most is Envato . Envato is a great platform that provides creative assets and resources for you to use in your PowerPoint presentation. The templates that they provide are not only affordable but also one of the highest quality and match with the latest design trends.

I personally use Envato from time to time for my projects. So, it is only fair that I share some of my personal favorite SmartArt-like infographic templates to help get started.

Below are 3 recommendations for SmartArt infographics from me to add to your SmartArt arsenal.

1. Infographic General Template

This Infographic General template provides multiple different options for a variety of generic uses. These can be used in multiple different PowerPoint presentations.

If you are looking for great infographic designs that are not specific to any particular niche or theme, you should definitely consider this option!

2. Infographic Complete Bundle

If you want to get an infographic set that should serve as an ultimate pack, then this complete bundle is exactly what its name suggests.

Although it comes at a fairly affordable cost, and it does provide a ton of different infographic options that most usual templates don’t provide, I felt like the design of the infographics is just a bit old.

But, that won’t be a concern for most people and you will most likely appreciate the variety provided.

Click on the button to check out the infographic template.

3. Pictorial Infographics

What most infographic templates won’t provide you is a set of picture-based infographics.

This is exactly where this pictorial infographic template comes into the picture (don’t mind my pun!). This template provides a huge variety of designs that not only look modern and minimalistic but also allow you to add images to the graphics.

Check out the template by clicking on the button below.

Credit to drobotdean (on Freepik) for the featured image of this article (further edited)

What is Art?

Jul 22, 2014

800 likes | 1.24k Views

What is Art?. Art Standard: The Functionality of Art. Which one is easier to recognize?. this one?. or this one?. It’s going to rain today. Which one is easier to recognize?. this one?. or this one?. Tow Away Zone. Types of Communication. Written Verbal Visual

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• applied art
• art function
• art museums
• favorite video game

Presentation Transcript

Whatis Art? Art Standard: The Functionality of Art

Which one is easier to recognize? this one? or this one? It’s going to rain today.

Which one is easier to recognize? this one? or this one? Tow Away Zone

Types of Communication • Written • Verbal • Visual Art is visual communication. our brain is built to remember images  not words...so draw it.

Why do we learn about Art? • The objective of learning art is not just to learn how to draw lines on paper, but how to express your views and what you see in a visual way.

Why do we learn about Art? • Imagine, just for a minute, a world without art! • You may think "So what?“, but consider not having graphics on your favorite video game. • Art gives us a way to be creative and express ourselves. It’s another form of communication…like talking or writing.

Art Form and Function: • Art is such a large part of our everyday lives that we may hardly even stop to think about it. • Look at the chair you are sitting in. Someone designed that chair. It is art. Your shoes are art. • Art is something that is both functional and pleasing to our eyes.

What are the Fine Arts? Visual Art Music Dance Drama

Art Content: • Besides Form and Function…Art may also have Content, which means: • What the artist meant to portray, • what the artist actually did portray and • how we react, as individuals, to both the intended and actual messages. • Content includes ways in which a work was influenced--by religion, or politics, or society in general, or even the artist's use of hallucinogenic substances--at the time it was created. All of these factors, together, make up the content side of art.

Definitions: • Art Form - Materials which make up the art, including color, texture, shape and form of the object. • Art Function - Purpose of an art work. • Art Content - Meaning and significance, including physical detail and information in a work of art. • Applied Art - Functional art made by hand or machine. • Fine Art - Communicate’s the artist’s feelings or ideas.

What is Art? • Does something have to be beautiful to becalled art? • Is art anything we want it to be, or does the term "art" refer to objects that have special characteristics? • Is art found only in art museums? • Should natural objects be considered works of art? • Can works that have no recognizable subject be considered art? • What do we respond to if there is nothing to recognize?

What is Art? • Can works that are designed primarily to sell things be called art? • Can objects that are primarily functional be considered as works of art? • Under what circumstances can we consider utilitarian objects as works of art? • What role does art play in a consumer oriented materialistic society? • Are there careers and occupations that require a background in the visual arts?  

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35+ Best Arts + Artistic PowerPoint (PPT) Templates 2024

When you’re preparing a presentation for a creative project, the design you choose for the slideshow plays a very important role. Mainly, it’s what helps set the tone and the mood for your entire presentation.

Whether it’s a presentation for an art exhibition, a portfolio showcase, or even to present your creative agency, using a PowerPoint template with an artistic design will go a long way to make your presentation a success.

To help you find the right PowerPoint design, we handpicked some of the best arts PowerPoint templates with stunningly creative designs. See if you can find a PPT template for your project from the collection below.

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The X Note Template

Bolo PPT Template

Agency Portfolio PPT

Clean Business PPT

Ciri PPT Template

Analysiz Powerpoint

Urban – graffiti & pop art powerpoint template.

This PowerPoint template is designed with an urban pop art-style design to make it suitable for all modern creative presentations. You can use it to create a slideshow for showcasing various artistic projects. This arts PPT template includes 30 beautiful slide layouts with fully editable graphics and shapes.

Hollize – Art Exhibition PowerPoint Template

Hollize is a fantastic art exhibition PowerPoint template for those looking for more creative control over their presentation format. It provides you with tailored slides and extensive customization options, ensuring your presentation fits your very specific artistic direction.

Arcanist – Pop Art PowerPoint Template

Looking for a template to present your art project in graffiti style? Then be sure to download this template. It includes 39 different slide designs featuring pop art and graffiti-themed layouts. You can mix and match different slides in this template to create an attractive presentation for your project.

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Colorful Pop Art PowerPoint Template

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Hyphes Portfolio – Free Art PowerPoint Template

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Gummy – Creative Art PowerPoint Template

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Zinco – Art Presentation PowerPoint Template

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Halmahera – Creative & Pop Art PowerPoint Template

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Painter Portfolio Free PowerPoint Template

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Revolver – Art Business PowerPoint Template

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RASTEL – Colorful & Pop Art PowerPoint Template

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Master Art – Art Exhibition PowerPoint Template

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Artwork Business PowerPoint Template

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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Art Subject for Elementary: Visual Arts

It seems that you like this template, art subject for elementary: visual arts presentation, free google slides theme, powerpoint template, and canva presentation template.

Slidesgo is back to help you foster some art skills among your students! The template we're presenting today is a beautifully crafted one. We've used some watercolor-like visuals to mimic this technique—just look at the slides! They're lovely, and are totally ready to hold your content. You can use this, for example, to talk about visual arts, warm and cool colors or painting. You're going to be the best teacher of your school!

Features of this template

• 100% editable and easy to modify
• 36 different slides to impress your audience
• Available in five colors: cream, pink, green, purple and blue
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
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Made from 100% recycled polypropylene over chipboard, Samsill Economy Round Ring View Binders are economical for home, office, and school. They have a...

Prat Laser Refillable Spiral-Books

Item #: 15007

$104.95 - $152.54

The spiral-book features a distinctive and innovative binding system that allows easy opening and page turning. It has a 20 page capacity and a black ...

Guerrilla Sketcher SketchBuddy Binder

Item #: 15164

$8.95 - $59.99

SAVE up to 10% off List!

Slim and minimalist, yet highly versatile and customizable, the Guerilla Sketcher SketchBuddy Binder offers a convenient way to keep your art supplies...

Itoya Comic Book Art Profolio

Item #: 15517

The Art ProFolio for Comic Books is designed to hold 12 bagged and boarded current and Silver Age comic books. A patented gusset design automatically ...

Itoya Art Profolio for Vinyl Records

Item #: 15349

Keep your favorite records in great condition with the Itoya Art Profolio for Vinyl Records. Featuring an outer box sleeve made from durable polypropy...

Pana-Vue Archival Pages

Item #: 54909

$9.50 - $17.99

Pana-Vue Archival Pages are archival-quality, acid-free holders for prints, negatives, and slides. Designed to fit in three-ring binders and hanging f...

Presentation Books and Binders

Blick carries many types of presentation books and binders to help you make a lasting impression. Most varieties have a ring mechanism that allows refill pages (also known as sheet protectors) to be added. They may also have a zipper closure to keep your materials protected, or handles so the pages can hang downward during transport to avoid wrinkling. Designed more for presentation than for carrying materials from one place to another, presentation books and binders aren't usually available in sizes as large as art portfolios.

Some types — such as multi-ring and screwpost binders — can accommodate additional pages, and some have pages that are welded in place, which means the pages can't be removed, and new pages can't be added. The dimensions shown are for the size of artwork, documents, or other materials they are designed to hold, not the dimensions of the book or binder. Some binders can accommodate an image or let you slip something into the spine — some can even be embossed with your name or a prospective client's name. Be sure to use all these elements, inside and out, to make your point and set yourself apart.

Zipper Binders are different from portfolios in that they contain a ring binder and sheet protectors, but similar to portfolios in that they have zip closures, and often handles as well. They are designed more for presentations than for transportation, so they aren't available in sizes as large as portfolios are. A zipper binder typically comes with several sheet protectors, and it may have the capacity to store more. Additional sheet protectors, compatible with the ring mechanism, can be ordered separately.

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Generative Parables: AI as an Artform

Matthew Schultz

Liberty University

There used to be only two things an individual could count on for sure: death and taxes; but there seems to be a third in our modern era and that is technology advancing at a rapid rate. With these ad..

There used to be only two things an individual could count on for sure: death and taxes; but there seems to be a third in our modern era and that is technology advancing at a rapid rate. With these advancements come new tools, methods, and of course questions. The recent introduction of artificial intelligence to the public has been no exception. Whether it is ChatGPT writing blog posts or MidJourney creating images of unreal places, AI has begun to seep into many aspects of our lives. One field that this phenomenon has started to deeply impact is the world of art. Many artists will ask whether this introduction is good or bad, but few have asked the question of whether AI can truly be considered art. Can images or assets made with artificial intelligence be defined as art? Or are they merely remixed versions of other artists work in which they were trained in? I sought to answer this question through two methods, experience and comparison. I first created my own artwork using various AI models to understand the tools themselves. I then researched similar advancements and how they were received by the community. Finally, I asked the question of what is the definition of art and whether AI art could safely fit within the boundaries. In my findings I found that AI is merely another tool in the artists toolbelt and that just like each advancement from the past, the community would adapt and change accordingly. But most interestingly, I learned that art is all about the process. The tools used to create matter less than the artist using them in the process. I believe this changes our perception of art as a whole and should encourage us to view every aspect of our lives as art.

https://digitalcommons.liberty.edu/context/research_symp/article/2580/viewcontent

http://digitalcommons.liberty.edu/research_symp/2024/oral_presentations/54

735b10e7-c14f-4bc9-b737-54deb05efa8e

2024-04-18T17:00:00Z

Oral - Creative and Artistic

https://digitalcommons.liberty.edu/cgi/viewcontent.cgi?article=2580&context=research_symp

• Press Release /

White Cube at Art Basel 2024

Posted: 4 June 2024

Howardena Pindell,  Tesseract #16 , 2024 © the artist. Photo © White Cube (Theo Christelis)

10 June - 16 June 2024

Messe Basel, Messeplatz 10, 4058 Basel, Switzerland

White Cube is pleased to return to Art Basel, with a group presentation on view at Booth C14, and to Unlimited with Black Nile VI (1974), a painting by American artist Al Held (1928−2005), on view at Booth U64. At Art Basel, the gallery will present works by artists including Frank Bowling, Mark Bradford, Lynne Drexler, Tracey Emin, David Hammons, Richard Hunt, Gabriel Orozco, Julie Mehretu, Howardena Pindell, Park Seo-Bo and Jeff Wall.

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Posted: 22 May 2024

Posted: 12 March 2024

26 - 31 March 2024 | Convention & Exhibition Centre, 1 Harbour Road, Wan Chai, Hong Kong, China

9 - 14 March 2024 | MECC, Forum 100, 6229 GV Maastricht, The Netherlands

29 February - 3 March 2024 | Booth E2

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• Stories & Music In the Sky - Guest Author: Nicholas Aragon
• https://www.cabq.gov/artsculture/balloonmuseum/events/stories-music-in-the-sky-june-5-2024-2
• 2024-06-05T11:00:00-06:00
• 2024-06-05T12:00:00-06:00
• Join us for Stories & Music in the Sky, a presentation of award-winning early childhood education programming featuring stories, music, movement, and art produced by the Albuquerque Balloon Museum. There are different themes held every week for children up to 6 years old.

Description

Join us for  Stories  and Music in the  Sky  at the Balloon Museum on Wednesday, June 5, 2024 at 9:30 a.m. and 11:00 a.m. Each session will be followed by craft activities based on the weekly theme.

Every week, the Balloon Museum offers  Stories  in the  Sky  and Music in the  Sky  programs which are programs for infants, toddlers, and preschoolers. Stories  in the  Sky  and Music in the  Sky  is led by Storyteller and Music Educator, Maryse Lapierre, who brings  stories  to life as she shares  stories  and music from around the world in multiple languages while incorporating  books , songs, fingerplays, and movement.

Join local author, Nicholas Aragon, as he shares his newest book, “Rooger and Loki Learn Manners: Sit, Boy, Sit!”  

Stories In the Sky and Music in the Sky logos.

Balloon Museum

9201 Balloon Museum Drive NE Albuquerque NM 87113

505-768-6020

[email protected]

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