best brand presentation

Get Inspired By The Best Branded Presentation Examples We’ve Seen

Creating branded presentations is a cornerstone of modern business.

If you think about it, we usually use presentations to convince people to experience our brand - either as a client, employee, or investor. Let’s say in client meetings, webinars, or pitch competitions. These are important events that could make or break future partnerships for the success of your business.

So, paying close attention to how our presentations look and how our brand is represented is crucial . Today, we will show you everything you need to know about creating branded presentations.

Start with the basics! - Or, as always, you can skip to your preferred section:

What is a Branded Presentation?

Why are branded presentations important, check out some creative branded presentation examples.

• 1.- Adidas Branded Presentation
• 2.- McDonald’s Corporate Presentation
• 3.- IBM Creative presentation
• Ready to start branding your presentations? Check out a brand presentation template [FREE]
• It’s your turn to brand your presentation: How do you brand a PowerPoint presentation?

This is how you can get a branded PowerPoint presentation too!

A branded presentation is a set of customized PowerPoint slides with your own company’s design style . In simple words, your branded presentation has your logo, brand colors, fonts, photography style, and other elements from your company's visual identity.

Furthermore, your corporate brand identity also embraces your tone of voice and key messages, which you can add to your branded presentation to better reflect your essence as a company. This means you get to showcase your ideas and professional work in a presentation that fully represents who you are .

A branded presentation helps you build the right impression of your company on people , even before they’ve tried any of your products or services. It also:

• Distinguishes your offering from competitors: In the competitive business landscape, a branded presentation is your unique calling card. It goes beyond mere content; it’s your chance to shine, distinguish yourself, and leave a lasting impression, setting the stage for potential customers to choose you over others.
• Helps your audience become familiar with your brand: Effective branding is about making your mark on people’s minds. When you consistently use your brand elements in presentations, everyone you engage with becomes acquainted with your brand’s visuals and messaging. This familiarity creates trust and recognition, making people more likely to remember and seek out your products or services when needed.
• Elevates the professional aspect of your work: A well-branded presentation communicates that you take your work seriously and are committed to delivering a polished, cohesive experience. This professional image not only instills confidence in your audience but also demonstrates that you're dedicated to maintaining a high standard in everything you do.
• Helps you build a consistent brand experience: When you invest time and effort in crafting branded presentations, you ensure that every interaction with your audience aligns with your brand’s identity. This consistency, from the design of your slides to the tone of your message, reinforces your brand’s values and the idea that you’re a business that pays attention to even the smallest details.

Ready to see this for yourself? Let’s check out some great examples!

Let’s check out three creative branded presentation examples made by the 24Slides' presentation designers, who put their spin on their favorite public slide decks:

Adidas Branded Presentation

The transformation from a non-branded presentation to a highly creative branded presentation for Adidas is truly remarkable. Before the redesign, the presentation needed more visual coherence and impact, which a strong brand like Adidas demands. Here’s how the before and after comparison highlights the enormous difference:

In this example, it is clear how our designers revamped the presentation, incorporating Adidas’ iconic colors, logo, and brand elements seamlessly. This instantly establishes a strong brand presence and helps the audience associate the content with the brand . The result? An elegant branded presentation that has Adidas all over it.

McDonalds Corporate Presentation

Transforming a McDonald’s presentation from a basic one featuring simple charts, bullet points, and data into a visually appealing and engaging presentation is a testament to the power of effective design . Here’s how the before and after comparison highlights the significant difference:

This redesign is the perfect example of how to approach common business topics creatively. And while some people might worry a design like this could diminish the professional aspect of their work, it’s quite the opposite.

Instead of using a worn-out PowerPoint theme, you’re making sure your presentation sparks people’s interest and sets a high bar for whoever comes next —talking about going the extra mile!

IBM creative presentation

Redesigning IBM’s presentation from a basic one with great content but lacking consistent design and the company’s branding is a powerful example of how effective design can elevate content. Let’s take a look at the before and after:

In this IBM presentation, we struck a unique balance between playfulness and professionalism . Our designers skillfully incorporated creative and accurate illustrations to seamlessly integrate complex diagrams, making the content engaging and easily digestible.

This transformation resulted in a visually appealing presentation that still maintains its serious and informative edge, ensuring that the audience is both captivated and well-informed.

Would you like to see more branded presentation examples [free of charge]? Take a look at some of our best work here . We have a collection of creative, corporate, even playful branded presentations.

If you still have doubts about branding your presentations, be certain that these before-and-after examples in these presentations will demonstrate the significant impact that branded design can have on your content.

Ready to start branding your presentations: Check out a brand presentation template (FREE)

Now, it’s your turn to brand your presentations. We know it’s not an easy task. So, let’s begin with a simple step: choose a free business template to adapt it to the presentation you have in mind and, obviously, to your brand .

And we have great news! You can find hundreds of templates in our Templates by 24Slides platform . And best of all, they are all free! You’ll have access to our library of professionally designed PowerPoint templates ready to be used. Check out our Collection of Free Business PowerPoint Template .

We have templates for EVERY type of business. Click here to download your next brand presentation template [FREE!!].

How do you brand a PowerPoint presentation?

Follow these steps to learn how to make branded PPT presentations:

• Create a brand identity guide : This way, you will have all your brand elements in one place, and anyone working on presentations will have access.
• Prioritize the presentations you want to brand: Decide which ones are the most important, urgent, or impactful, and start with those. Create a plan so all the presentations you are currently using are updated.
• Use master slides to make everything easier: MasterSlides is a PowerPoint feature that automatically helps you add elements that you want to be repeated throughout your slides. This way, you can easily change the color and font and add your logo.
• Apply other elements: Now, it’s time to apply elements such as illustrations, photography, and icons. This is a little more complicated and time-consuming, so it would be best to leave it to your in-house team or, better, to outsource it!

Now that you have all the steps to brand your presentations, let’s take a look at your options:

• You can do your branded presentations in-house: Either by yourself or with help from your team; you can set aside some weeks to understand your brand guidelines , draft the layout for each slide, and work on them.

Whoever takes this task requires an impeccable sense of design and needs to manage a presentation software like PowerPoint or Keynote - at least at an upper-intermediate level.

Remember that your branded presentations are not your everyday slides. They portray your corporate image to potential clients, investors and partners!

• You can outsource your branded presentation design: The other option is to get your branded presentations with none of the hassles. Instead of putting extra workload on your team, professional PowerPoint designers can step in as your company’s secret weapon to work on the right corporate image for all your presentations.

Maybe you’re stuck updating old slides to the new business image, or even worse, making branded presentations from scratch. Let the 24Slides team lift that weight off your shoulders by creating custom master templates or redesigning your whole presentations. Just like they did with the examples in this post!

Learn more about our presentation design services , and when you’re ready reach out to our team so they can work out the best solution for your project. We’ll change the way you see PowerPoint - forever!

Want to learn more? Check out these articles!

• Get superb on-brand presentations with 24Slides!
• The Ultimate Brand Identity Presentation Guide [FREE PPT Template]
• Corporate Identity: Why is Branding Important in a Presentation?
• How to rebrand a PowerPoint template

Create professional presentations online

Other people also read

How To Write Effective Emails That Will Improve Your Communi...

How to Make a Marketing Plan Presentation in PowerPoint

Alternative presentation styles: Takahashi

25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

2 Million+ PowerPoint Templates, Themes, Graphics + More

Download thousands of PowerPoint templates, and many other design elements, with a monthly Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 presentation templates, fonts, photos, graphics, and more.

Pitch PowerPoint

Minimal PPT Templates

Clean & clear.

Mystify Presentation

Modern PPT Templates

New & innovative.

Pitch Deck Templates

Startup pitch deck.

Maximus Template

Explore PowerPoint Templates

Coverse – Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

This is a modern pitch deck template for branding presentations. It’s especially perfect for modern, urban clothing brands and fashion brands to present their brand identities. The template includes 32 unique slides and it comes in PowerPoint and Google Slides formats.

Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

A very colorful and stylish brand presentation template for PowerPoint and Google Slides. This template features 28 unique slides full of gradient colors and stylish typography. It’s perfect for presenting social media branding guidelines for modern businesses.

Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

Even though this PowerPoint template is designed with sports brands in mind, you can easily customize the slides to create presentations for many other types of brands as well. It also comes in Google Slides format.

👀 Turn any prompt into captivating visuals in seconds with our AI-powered design generator ✨ Try Piktochart AI!

• Piktochart Visual
• Video Editor
• AI Design Generator
• Infographic Maker
• Banner Maker
• Brochure Maker
• Diagram Maker
• Flowchart Maker
• Flyer Maker
• Graph Maker
• Invitation Maker
• Pitch Deck Creator
• Poster Maker
• Presentation Maker
• Report Maker
• Resume Maker
• Social Media Graphic Maker
• Timeline Maker
• Venn Diagram Maker
• Screen Recorder
• Social Media Video Maker
• Video Cropper
• Video to Text Converter
• Video Views Calculator
• AI Brochure Maker
• AI Document Generator
• AI Flyer Generator
• AI Image Generator
• AI Infographic
• AI Instagram Post Generator
• AI Newsletter Generator
• AI Quote Generator
• AI Report Generator
• AI Timeline Generator
• For Communications
• For Education
• For eLearning
• For Financial Services
• For Healthcare
• For Human Resources
• For Marketing
• For Nonprofits
• Brochure Templates
• Flyer Templates
• Infographic Templates
• Newsletter Templates
• Presentation Templates
• Resume Templates
• Business Infographics
• Business Proposals
• Education Templates
• Health Posters
• HR Templates
• Sales Presentations
• Community Template
• Explore all free templates on Piktochart
• Course: What is Visual Storytelling?
• The Business Storyteller Podcast
• User Stories
• Video Tutorials
• Need help? Check out our Help Center
• Earn money as a Piktochart Affiliate Partner
• Compare prices and features across Free, Pro, and Enterprise plans.
• For professionals and small teams looking for better brand management.
• For organizations seeking enterprise-grade onboarding, support, and SSO.
• Discounted plan for students, teachers, and education staff.
• Great causes deserve great pricing. Registered nonprofits pay less.

How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

• Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
• Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
• Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
• Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
• Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Other Posts

The Evolution of Five Iconic Brand Logos (Amazon, Apple, Google, Nike, Starbucks) and Free Logo Templates

How to Make a Presentation (2023 Guide With Tips & Templates)

10 Brand Kit Examples Plus Tips and Tools

25 Beautiful Examples of Brand Presentation for Inspiration

Branding is a vital and integral part of any business. Even before trying out your products and services, branding is what helps people recognize and identify your business. No matter how big or small your business or venture is, your marketing strategy will not be successful unless you pay proper attention to branding.

“Branding” the term itself does not just mean the logo. It also includes various components like posters, banners, advertisements, envelopes, business cards, and so on.

We have put together some beautifully designed examples of brand presentation (or corporate identity) — you’ve got logos, business cards, stationery items, and many more other items. Be inspired!

You might also like our collection of brand identity templates .

Kaibosh Brand Identity by Snask

Nude Branding Mockup Template on Envato Elements

Vakkorama Branding by Studio Born

Mobetterworks Branding by Mobills Group Corp

Presentation Mockup Template on Envato Elements

About Dough Logo Design by IIsixo_O

im nu Brand Identity & Packaging by Julian Hrankov

Stationery Branding Mockup Template on Envato Elements

No Men’s Skin Care Branding by Shou-Wei Tsai

El Apeadero Branding by Colectivo Verbena Estudio

Stationary Branding Mockup Template on Envato Elements

Le Petit Bakery Branding by Manuel Navarro Orozco

Olipop Sparkling Tonics Packaging Design by Break Maiden

Stationery Branding Mockups on Envato Elements

Syrena Branding by Agenza

Coffee Branding Mockup on Envato Elements

Hibarin Restaurant Branding by ContentFormContext

Tatabi Branding by Tatabi Design

Coffee Supreme Branding by Hardhat Design

Life Goes On Brand Identity by Oh Babushka

Nelson T Brand Identity by Shou-Wei Tsai

Yes, Joy Brand Identity by Oh Babushka

Louise Patisserie Branding by Ceren Burcu Turkan

Full Stationery Identity & Proposal by Giallo

Brand Strategy Guide by Design Stock

Oak Long Bar Branding by Korn Design

Sleep in Hostel Branding by Perconte Studio

Related Topics

• Brand Inspiration
• Graphic Inspiration
• Stationery Design

The Ultimate Brand Presentation Templates – Tips For Your Brand Identity!

• Sathish Shanmugam
• December 16, 2022
• No Comments

A few years back, “branding” and “brand identity” were limited to corporations with a vast marketing presence and budgets. All other small businesses and start-ups were satisfied with a simple logo, business cards, and letterheads.

But today, branding has become an integral part of the business world, regardless of the size and nature of the business. As a result, even Freelancers and consultants must upgrade their branding game to succeed in this competitive world.

As an entrepreneur, you must highlight your brand in everything you do. This includes  web page design , logo, typos, business cards, digital presence, and more. You must consider your brand even while creating a pitch deck or brand presentation.

The brand presentation goes beyond highlighting your ideas/ messages or pitching your business. But why are they so important? Here’s the guide you’ll find helpful with 8 pro tips for making your brand presentation visually appealing!

Table of Contents

Why are compelling Branding Presentations a must?

1. understand the goal of your presentation, 2. align your presentation with your brand elements, 3. take your audience on an emotional journey, 4. do not drag your presentation, 5. showcase your creativity, 6. use humor in your brand presentations, 7. proofread your presentation, 8. practice multiple times, roll out a fantastic brand presentation.

If you look at all the brands that have withstood the test of time, we will see that they have a strong brand presence. A solid brand presence will make the brand more recognizable. A strong brand connects with its clients on an emotional level which results in brand awareness and loyalty. A brand style guide that aligns with your brand aims to create a brand identity, but a PowerPoint presentation of your brand can communicate and present your brand with the right impression and significant impact. 

When we think of branding, presentations are the last thing that comes to mind. However, they play a crucial role in all businesses. By creating and ideating a good brand presentation , you will be able to elevate your company’s brand personality over time.

• Look professional and gain the trust of your clients – Branding your presentation will be a great example to showcase the effort and time you invested and your commitment and professionalism.
• Highlight your business values – Successful brand presentations allow you to showcase your great content including brand’s personality and voice.
• Make presentation memorable – A good brand presentation will make your brand more memorable and creates visual identity for your brand.
• Distinguish yourself from your competitors- Through a good brand presentation design, you can showcase how your business is different from your competitors and showcase your professional aspect. 

Top 8 tips to ace your next brand presentations

Here are the best tips to improve your brand presentations and ensure that the presentation serves its purpose-stand out from your competitors.

If you’re a business, you might have come up with a catchy eye presentation, but it is a total waste if it does not provide clear points or ideas. Therefore, before you start designing your presentation, you need to know what messages and ideas you want to convey within your brand and what you want to achieve for your brand. 

For instance, if you present a  logo design  idea to a client, you must take them through your thought process. Designing a brand logo involves a lot of steps, and it should clearly communicate the brand messaging in the right image.

Come up with a well-thought-out story about the relevance of the visual elements like color, icons, fonts, and layout. And explain how the logo will help bridge the gap between the brand and the targeted audience. There are multiple brand identity presentation templates available online which you can refer to for presentation examples. 

It’s essential to build a consistent brand image whether you are a business or a solo hustler. To achieve your goal, make sure that your brand presentation resonates with your brand’s values and voice.

Whether you are trying to sell a product, service, or idea through your presentation, the chance of achieving your goal will increase if you build a solid brand identity for your business. So, ensure that your presentation has all the essential branding elements like  logo , fonts, brand color, page layout and everything you need to know about the consistent visual branding of your business. 

This will give you a professional look and visibility, which is vital for gaining the trust of potential clients. 

What is the first emotion people feel when they think about a presentation? Boredom! The thought of seeing charts and texts is indeed dull. Visualize the presentation before going with it. So, as a presenter, spice up your presentation if you want your audience to listen to what you want to say. Use your brand to personalize the stories, and make the presentation playful. This helps you create visual brand awareness among your audience, so make sure your tone of voice should be impactful. 

You can tell unique and emotional stories to make a dull topic interesting. It is proven that storytelling can evoke powerful emotions in the audience.

Check this video if you want to learn how to come up with compelling stories for your presentation.

People’s attention span is 8 seconds, less than that of a goldfish. We’ve seen some boring brand presentations, let’s be honest (I’ve slept at a few of them). Therefore creating a lengthy presentation and stuffing all your slides is a bad move.

We might have heard people telling you to finish your presentation in a few slides. But contrary to this popular belief, it is advised to use a lot of slides to tackle the issue of reducing attention span.

Instead of stuffing a slide with tons of points and discussing it for a long time, using multiple slides to illustrate what you want to say is recommended.

One of the crucial factors that make a brand presentation fantastic is creativity. You can add a flair of creativity by integrating effects and transition features of PowerPoint, adding images, clip art, and more. The color scheme should match your brand identity. You can browse free brand presentation templates, to redesign your own PowerPoint template. 

However, make sure that you do not go overboard. For example, do not add images and transition on the same page. This will only make your presentation cluttered.

You must find ways to make your presentation engaging, fun, and creative. But remember to keep the design style simple to avoid any distractions.

You can  check this out  to find the best ways to make your presentation creative.

If you want to make your branding presentations memorable and subject to discussion, then let’s say adding a flair of humor can be the best thing to do.

To make your presentation entertaining and fun, you can use the following formats:

• Throw Jokes
• Use memes and Gifs

By using these formats, you will be able to make the audience laugh, and they will remember your presentation. But make sure not to use sensitive and nerdy jokes. Also, do not overuse them. Using it often may distract the audience, and they won’t see what is essential in your brand ideology. 

You can check out this video for tips on using humor in your next presentation.

Even if you feel that you have come up with a superb presentation that aligns with brand guidelines, it is essential to proofread each of your slides with someone.

You might have gone through your presentation multiple times. People also read into the slides, even if you’re presenting it so proofreading will help you see different perspectives.

Nothing can be more embarrassing than standing in a room full of professionals and realizing that you have made a spelling mistake. Understand that each  error  will make you and your brand look unprofessional, making them hesitant to collaborate on a business project with you.

Practice your presentation multiple times. The more you practice, the more you can figure out its gaps and flaws. In addition, it will help you identify any unnecessary information or weak points that will hinder you from nailing your presentation. So when you’re ready to start try recording yourself just for you to evaluate yourself

Remember that you cannot control how the audience perceives your brand. You can check out free templates for brand presentation available online to get inspired. The only thing you can do is ensure that you are making your maximum effort and putting forward the best foot forward while conversing with your customers and prospects. So, make sure you are following these guidelines when giving your brand presentations.

You’re ready to roll out a perfect brand presentation that your clients will remember and discuss even after the presentation is over! 

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Reduce Your Creative Design Budget by 92% With Us!

100+ Agencies use Graphically.io for their creative needs. Signup now for actionable content & GREAT deals. We won’t SPAM, we promise!

 Useful Resources

10 Best Tablets for Graphic Design In 2024

The Principle of Balance in Design – Asymmetrical  Balance in Graphic Design Principle

Is Graphic Design A Good Career? Become A Graphic Designer In 2024

Iconic Movie Posters Ever – 18 Best Movie Posters of All Time 

Copyright © 2024 Graphically

All rights reserved. | Terms of Services

Quick Links

• Scope of Service
• Testimonials
• How It Works
• Graphically 4 Cats 🐱
• Women In Graphically
• Cost Calculator
• Client Panel
• Youtube Channel
• Book A Demo
• +1 343 303 6668

Brand strategy presentation: The all-in-one guide

This guide will teach you everything you need to know from developing your brand identity to measuring your brand success.

Raja Bothra

Building presentations

It's your friendly guide, and today, we're diving headfirst into the world of brand strategy presentations.

Whether you're a seasoned pro or just dipping your toes into the branding waters, this comprehensive guide is your ticket to mastering the art of presenting your brand strategy document. We'll be sure to pepper in some expert advice, a touch of humor, and, of course, loads of valuable insights.

What is brand strategy?

Well, think of it as the blueprint for your brand's success. It's the comprehensive plan that defines your brand's identity, purpose, and positioning in the market. In a nutshell, it's the soul of your brand.

Your brand strategy isn't just a fancy document; it's your brand's compass. It tells you where you are, where you're going, and how to get there. In essence, it's your brand's GPS system, guiding you through the vast landscape of the market.

Key elements of a successful brand strategy

Now that we've set the stage, let's delve into the crucial elements that make up a winning brand strategy. These are the building blocks that will ensure your brand stands tall and strong.

1. Brand identity: Building blocks of recognition

Your brand identity isn't just about logos and colors; it's about creating a unique and memorable image in the minds of your audience. Think of it as your brand's signature style.

2. Brand voice: The sound of your brand

Ever heard your brand speak? No? Well, it's time to give it a voice! Your brand voice is how you communicate with your audience. Is it formal, friendly, or somewhere in between? Find your brand's voice and stick to it.

3. Brand positioning: Finding your place in the crowd

Positioning your brand in the market is like choosing your seat at a concert. You want to be where the action is, and your brand positioning strategy can get you there.

4. Brand awareness: Making your mark

What's the point of having an amazing brand if no one knows about it? Brand awareness is about getting the word out and ensuring your target audience recognizes your brand instantly.

How to structure an effective brand strategy presentation

Structuring an effective brand strategy presentation involves several key steps to ensure that your message is clear, engaging, and memorable. Here's a structured approach to creating such a presentation:

Start with a strong introduction:

• Begin with a compelling hook or story that captures your audience's attention.
• Introduce yourself and your connection to the brand strategy.
• Highlight the importance of the topic and what your audience can expect to learn.

Define the purpose and objectives:

• Clearly state the purpose of the presentation, such as unveiling a new brand strategy or evaluating the current one.
• Outline the specific objectives you aim to achieve during the presentation.

Present the brand's current state:

• Provide an overview of the brand's current position in the market.
• Share relevant data, market research , or key performance indicators (KPIs) to support your assessment.

Discuss the target audience:

• Describe the ideal customers or clients your brand is targeting.
• Highlight the demographics, psychographics, and behaviors of your target audience.

Outline the brand's values and mission:

• Explain the core values and mission statement that drive your brand.
• Showcase how these values align with the needs and desires of your target audience.

Present the brand strategy:

• Break down the brand strategy into key components, such as brand identity, messaging, and positioning.
• Use visuals, diagrams, or infographics to make complex concepts more understandable.

Include success stories or case studies:

• Share real-life examples or case studies that demonstrate the effectiveness of your brand strategy.
• Highlight how the strategy has led to positive outcomes or growth.

Address challenges and solutions:

• Acknowledge any challenges or obstacles your brand has faced.
• Offer solutions or strategies for overcoming these challenges in the future.

Engage the audience:

• Encourage audience participation through questions, polls, or interactive activities.
• Foster a sense of involvement and make the presentation more engaging.

Use visual aids and multimedia:

• Incorporate visuals, such as images, charts, graphs, and videos, to enhance understanding.
• Visual aids can make your presentation more visually appealing and memorable.

Provide clear next steps:

• Summarize the key points of your brand strategy.
• Clearly outline the next steps or actions that should be taken based on the presentation.

Open the floor for questions and discussion:

• Invite questions and encourage open dialogue.
• Address any queries or concerns from the audience.

End with a strong conclusion:

• Recap the main takeaways from your presentation.
• Reiterate the importance of the brand strategy and its alignment with the brand's mission and values.

Call to action (CTA):

• Conclude with a CTA that prompts the audience to take action, whether it's implementing the strategy, seeking more information, or collaborating with your team.

Thank and appreciate your audience:

• Express gratitude for the audience's time and attention.
• Provide contact information or resources for further inquiries.

Follow-up and feedback:

• After the presentation, send a follow-up email with presentation materials and a request for feedback.
• Use feedback to improve future presentations and brand strategies.

By following this structured approach, you can create an effective brand strategy presentation that informs, engages, and inspires your audience.

Do’s and don'ts on a brand strategy presentation

Here are some important do's and don'ts for a successful brand strategy presentation:

• Be authentic: Authenticity is key. Present your brand strategy in a genuine and honest manner. Don't try to portray your brand as something it's not.
• Simplify your message: Keep your presentation clear and concise. Avoid jargon and complex language. Make sure your audience can easily understand your brand strategy.
• Engage your audience: Presentation is not just about conveying information; it's about connecting with your audience. Use compelling stories, visuals, and examples to engage them.
• Use visuals: Visual aids such as images, charts, graphs, and videos can make your brand strategy more memorable and easier to grasp.
• Practice and rehearse: Practice your presentation multiple times to ensure you're comfortable with the content and can deliver it smoothly.
• Stay on brand: Ensure that your presentation aligns with your brand's identity, voice, and values. Consistency is key.
• Address questions: Be prepared to answer questions from your audience. Encourage questions and provide thoughtful responses.

Don'ts:

• Don't overcomplicate: Avoid making your brand strategy overly complex. Keep it simple and focused on the key points.
• Avoid rushing: Don't rush through your presentation. Take your time to explain each aspect of your brand strategy clearly.
• Don't lack confidence: Confidence is essential when presenting your brand strategy. If you don't believe in it, your audience won't either.
• Don't ignore feedback: Be open to feedback from your audience. Don't dismiss their opinions or questions.
• Don't use too many slides: A presentation with too many slides can overwhelm your audience. Stick to the most important points.
• Avoid arrogance: While confidence is good, arrogance is not. Don't come across as overly self-assured or dismissive of others' ideas.
• Don't stray off-topic: Stay focused on your brand strategy. Don't go off on tangents or include irrelevant information.

Summarizing key takeaways

In this guide to brand strategy presentations, we've covered the essentials. Brand strategy is your blueprint for success, and structuring a presentation is vital. Engage your audience, use visuals, and provide clear next steps. Remember to be authentic and confident while avoiding complexity and arrogance. By following these takeaways, you'll excel in presenting your brand's essence and vision.

Q1: What is the significance of using a brand strategy presentation template?

Using a brand strategy presentation template offers several advantages. It provides a structured framework that helps you build a brand strategy effectively. With their user-friendly interface and design, you can easily create a visually appealing PowerPoint presentation that communicates your brand strategy clearly. This saves time and ensures consistency in your brand messaging, enhancing your brand value.

Q2: How can a strong brand strategy PowerPoint presentation impact brand management?

A well-crafted brand strategy PowerPoint presentation plays a crucial role in brand management. It acts as a comprehensive document that outlines your brand's identity, voice, positioning, and more. When shared with team members, it ensures everyone is aligned with the brand's core values and objectives, fostering consistent brand communication and reinforcing your brand's identity in the minds of your audience.

Q3: Can you provide insights on creating engaging presentation slides for a brand strategy presentation?

Absolutely! Engaging presentation slides are essential for a successful brand strategy presentation ppt. Incorporate visuals, such as images and charts, to make your message more appealing and memorable. Use PowerPoint templates to maintain a consistent brand identity throughout your slides. Remember to align your presentation with your brand's unique voice and personality to keep your audience engaged.

Q4: How can a brand strategy PowerPoint template help in crafting a brand's unique identity?

A brand strategy PowerPoint template, provides a structured framework for defining your brand's identity. It guides you through key elements such as brand purpose, values, and communication strategies. Using such brand strategy ppt template ensures that your brand's unique identity is well-documented and can be effectively communicated to your team and stakeholders.

Q5: What role does a brand strategy presentation play in establishing a brand's position in the market?

A brand strategy presentation is a valuable tool for establishing your brand's position in the market. It includes elements like brand positioning, communication strategies, and brand awareness strategies. By presenting these aspects clearly and comprehensively, you can effectively communicate how your brand intends to stand out and be recognized in the market, ultimately shaping your brand's position in the minds of your target audience.

Here is a comprehensive guide on strategy presentation

Create your brand strategy presentation with Prezent

Prezent offers a range of presentation templates to establish brands and tools that can help you create a brand compelling and visually appealing presentation. With Prezent, you can save time, ensure consistency, and create a presentation that aligns perfectly with your brand's identity and message. Whether you're a seasoned presenter or new to the game, Prezent's features make it easier than ever to deliver a powerful brand strategy presentation that resonates with your audience.

Ready to elevate your brand strategy presentation? Try our free trial or book a demo with Prezent to see how our AI-powered platform can help you create stunning, on-brand decks in minutes.

More zenpedia articles

Speak to their minds: Understand the psychology of the audience

The ultimate and effective presentation checklist: From planning to applause!

Best practices to create and deliver effective presentations

Get the latest from Prezent community

Join thousands of subscribers who receive our best practices on communication, storytelling, presentation design, and more. New tips weekly. (No spam, we promise!)

Brand presentation templates

Stay on-brand with our collection of beautifully designed brand presentation templates. They’re free to use and easy to customize.

Brand Presentation Templates

Elevate your brand identity with Venngage's presentation templates, combining visual design and brand elements seamlessly. Create compelling brand presentations that communicate your story, values, and offerings effectively, ensuring a consistent and impactful representation of your brand.

Other presentation templates

• Pitch decks
• User persona
• Brand guidelines
• Professional
• Group project
• Valentine's day
• Book report
• Mother's day
• Father's day
• Visual chart
• Architecture
• Social media
• Advertising

Popular template categories

• Infographics
• White papers
• Letterheads
• Newsletters
• Business cards
• Human resources
• Certificates
• Invitations
• Table of contents
• Magazine covers
• Price lists
• Album covers
• Book covers
• See All Templates

Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan, you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best marketing presentation to date.

Try Storydoc interactive presentation maker for 14 days free (keep any presentation you make forever!)

Free Brand Presentation Templates

By Joe Weller | November 2, 2021

• Share on Facebook
• Share on LinkedIn

Link copied

We’ve compiled the most useful collection of free brand presentation templates for chief marketing officers (CMOs), brand ambassadors, marketers, creative directors, and product managers. 

Included on this page, you’ll find a brand presentation template , a brand identity presentation template , a brand launch presentation template , and a brand logo presentation template , as well as a list of helpful tips for completing these templates .

Brand Presentation Template

Download Brand Presentation Template Microsoft PowerPoint | Google Slides

Use this comprehensive template to present your brand story to team members, clients, investors, or other stakeholders. Enter details about your company’s background, purpose, values, and culture to offer an introductory idea to your company’s brand. Next, describe your organization’s positioning and strategy, including the marketplace, long-term vision and strategy, and how the brand aims can help the company reach its goals. Finally, list your brand’s distinctive attributes, as well as any story-friendly facts and figures that support it. This template helps you create a visually dynamic, easy-to-follow brand story that is engaging, memorable, and inspires loyalty. 

For helpful details to ensure that your branding efforts are aligned with your company style guide, read our article on brand style guide templates .

Brand Identity Presentation Template

Download Brand Identity Presentation Template Microsoft PowerPoint | Google Slides  

A strong brand creates an emotional connection with its customers, which results in brand loyalty.  In order to foster lifelong partnerships that lead to upsell opportunities, you must first have a strong brand identity. 

This brand identity presentation template provides a step-by-step process for defining and refining it. Enter design goals and objectives, marketing materials, and details about your target audience. 

Next, define your brand’s call to action (i.e., the desired reaction from your target audience), and enter the brand look and feel, campaign message, competitive analysis, and any brand-related image details. This completely customizable template is the ideal presentation vehicle for your brand, from brainstorming stages to brand campaigns and launches.  

For helpful details on ensuring your branding efforts are effective, see read our article on brand audit templates .

Brand Guide Presentation Template

Download Brand Guide Presentation Template Microsoft PowerPoint | Google Slides  

Use this customizable template with sample-answer text to capture and share your brand’s unique attributes. The template walks you through four primary company branding steps: who you are, what you do, how you do it, and why you do it. A strong brand increases your visibility in the marketplace by establishing an emotional reaction from potential and existing customers. This template will help you create that connection with customers through your branding efforts.

Brand Promotion Presentation Template

Download Brand Promotion Presentation Template Microsoft PowerPoint | Google Slides

This brand promotion presentation template includes a presentation-ready framework for everything you need to promote your brand. Enter company history, purpose, values, and culture details, what you do and why, and positioning and strategy details to reflect (or further define) the power of your brand. The template also includes a Brand Attributes section that includes space to note brand messaging, mission statement, vision, and brand personality, as well as an Executive Bios section to list key stakeholders and their role in strengthening your company’s brand. 

For helpful details on making your branding assets more effective, read this marketing asset management guide .

Brand Launch Presentation Template

Download Brand Launch Presentation Template Microsoft PowerPoint | Google Slides  

Use this dynamic brand launch presentation template to keep your team apprised of all brand-specific developments, from initial brainstorming sessions to brand launch. The template includes sections to note brand marketing guidelines, brand marketing materials, target audience, call to action, brand campaign look and feel, competitive analysis, and schedule. This template emphasizes key brand messaging, so you’ll be on-track for a successful brand launch and make an impression in the market. 

For more brand strategy resources and solutions, see our guide to effective brand asset management .

Luxury Brand Presentation Template

Download Luxury Brand Presentation Template Microsoft PowerPoint | Google Slides  

This presentation template provides a professional, design-rich backdrop for your luxury brand. Whether your brand is in the jewelry, auto, real estate, fashion, or advertising industry — or another luxury vertical — this customizable presentation template prompts you to emphasize your brand’s unique value proposition. This all-inclusive luxury brand presentation template helps you to accurately define your one-of-a-kind brand story and highlight the brand’s high-end characteristics.

Brand Logo Presentation Template

Download Brand Logo Presentation Template Microsoft PowerPoint | Google Slides  

Introduce or explain every facet of your logo with this easy-to-use brand logo presentation template. As the visual representation of your brand, your logo is the primary symbol connecting your company with your customers — as such, the template focuses on creative elements, such as imagery, tagline, verbiage, design style, colors, and other visual considerations. This template’s unique offerings provide ample space for you to brainstorm, develop, refine, or revise your logo for maximum visual appeal.

Brand Pitch Deck Template

Download Brand Pitch Deck Template Microsoft PowerPoint | Google Slides

Your brand is primarily concerned with establishing and maintaining strong relationships among your organization, employees, business partners, and customers. In order to effectively present your brand, you need a dynamic way to pitch it to stakeholders. This brand pitch deck template is the perfect vehicle to introduce all of your brand’s crucial components (e.g., company history, values, purpose, positioning, strategy, and brand attributes), so that your audience feels inspired and invigorated by your offerings. 

For more on building strong brand frameworks, learn how to write a brand brief and download free templates .

What Is a Brand Presentation Template?

A brand presentation template provides a framework to showcase a brand’s attributes and market impact. A branding presentation template displays your company’s history, purpose, values, and visual qualities intended to establish connections with customers and inspire lifelong brand loyalty. 

As the primary storytelling vehicle for a company’s brand, a brand presentation template is a crucial means to condense and exhibit everything your brand represents. A brand has the power to build long-lasting trust with customers and the potential to increase loyalty and upsell opportunities. 

A brand presentation template helps you turn your brand into a “story” by providing a presentation outline. Use the template as a guide to ensure that you note every aspect that makes your brand powerful, unique, and effective. By using a brand presentation template, your company will be fully prepared for brand launches, product announcements, rebranding, internal branding efforts, and special marketing campaigns. 

In your presentation, include details about each of the following components to establish solid brand awareness: 

• Company History: Provide company details, including your date of establishment, location, growth patterns, goals, and motivation.
• Customers: Provide customer information and describe your target audience.
• Customer Issues: Explain any issues or problems your customers face, and how your products and services help them solve these issues.  
• Company Purpose: Provide details for why you’re in business, including the historical and ethical reasons, and what the company is passionate about.
• Company Values: Define your company’s values and the principles that guide your company’s actions. 
• Company Culture: Share information about your company’s culture and how it positively impacts your customers. 
• What, Why, and How: Explain what you do as a company, how you do it, and why you do it. 
• Company Vision: Add information about your company’s vision. Where do you want to be in the future, based on your organization’s aspirations and goals? 
• Company Mission: Define your company’s mission and overall intention.
• Positioning and Strategy: Provide details of the marketplace, your company’s long-term vision and strategy, and how your brand aims to meet and exceed your goals.
• Brand Attributes: Add your brand attributes, including brand-related verbiage, imagery, design and style, logo, colors, and other visual considerations. 
• Facts and Figures: Share brand story-friendly facts and figures about your company to support its effectiveness.
• Executive Bios: Include brief biographical details for your brand’s primary stakeholders, including their background, current roles, and major contributions within your company.

Get the Most Out of Your Branding Efforts with Smartsheet for Marketing

The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

Improve your marketing efforts and deliver best-in-class campaigns.

How to perfect your brand presentation

Back in the day, the concept of a full “ brand identity design ” applied mostly to major corporations with a huge marketing presence. Everyone else got along well enough with just a logo; at best, one that could be stamped on letterhead and business cards too.

Now, even small businesses have to think right from the start about how their brand is going to work across a website (on several types of device), social media, print media, product packaging and swag; and, yes, letterhead and business cards as well.

And you, the designer, have to find a way to present your design in a way that proves it is up to the task. How on earth do you fill such a tall order?

To find the answer, we sifted through the best, most professional and innovative brand presentations and campaigns of 2016—among them Grubhub, Guinness, AT&T and the Tate—to see how the world’s best design firms presented their initial work. We grouped our findings into the 10 categories below.

1. Illustrate your concept

Image via Manual

Most logos have an underlying concept or idea, even a simple one. Manual’s design for Fort Point Beer Company, for example, uses one of the steel trusses from a picturesque bridge near the brewery’s location. By including a handsome photograph of this object in their brand presentation, they really make their concept click.

The same firm also designed a new identity for the Yerba Buena Center for the Arts in San Francisco. By itself it  might just look like an abstract polygon, but in fact the concept was based on the unique shape of Yerba Buena’s site, and is also meant to represent arrows expanding outward to signify growth. The concept behind this one is a little less obvious, so their map image, which they also animated to illustrate the expansion component, really makes a difference.

2. Showcase your creative process

Image via DesignBridge

As any art lover will tell you, knowing the story behind how a great work was created can really add to your appreciation of it. The same goes for your branding work. DesignBridge had an especially impressive process in creating Guinness’ new, more realistic harp logo. They went to one of the oldest harp manufacturers in the United Kingdom to actually spend time with the instruments and capture their visual essence. They make sure to highlight this special effort in their brand presentation, and also include sketches to show their working process.

Image via UnderConsideration

Interbrand took a simple but effective approach in their brand presentation for AT&T. They simply included a collage of photographs documenting their creative process. It gives a sense of the many iterations they considered before arriving at the finished product.

3. Distinguish your design from the old one

Image via Wolff Olins

If a company has hired you to create their first ever brand identity, then you have a clean slate. But if you are replacing an existing one, then you need to make an extra effort to demonstrate how your work is superior to what came before. Wolff Olins ‘ approach was to juxtapose their sleek new design (shown at left above) with a motley collage of old brand materials (right), which together show how crude and disjointed the old brand had become.

Interbrand’s AT&T design is very similar to the old one. Their task was not a complete overhaul, but rather a small tweak to make the brand more effective across new 21st century media. Thus, their approach to presenting their work was simply to overlay their new design on top of the old one and point out its small but significant improvements.

4. Go into detail

Typographic wordmark designs require a tremendous amount of precise crafting. Unfortunately, to a layperson client, it might look like you did little more than select a font. To show them that your design is more than “just a font,” do what Uber did: go in to detail with a grid that shows all the specific lengths, widths and angles that make your wordmark aesthetically successful.

5. Show your design’s flexibility

Recognize that hexagon? It’s the outline of Manual’s logo for Yerba Buena Center for the Arts (discussed earlier). This image is a mockup of how their design could be modified to visually organize Yerba Buena’s advertisements, season catalogs or even signage. Such flexibility is a key value in contemporary branding. If you can show that your design can unify a complex platform of marketing elements, you will be in good shape.

Image via Interbrand Australia

Can you spot the logo here, by Interbrand Australia for Australian Design Center? This “modular” logo’s basic form is the third one from the left, consisting of three simple blocks topped by a triangle. Its genius lies in its flexibility: it is able to expand to incorporate other visual and textual elements, or contract into smaller shapes to fit on smaller screen sizes. If the designer had simply presented the logo’s primary form to the client, it might have seemed ridiculously simple. But by showing its various iterations, it looks marvelously versatile.

Images via Wolff Olins

Being flexible doesn’t have to be as complicated as Australian Design Centre’s acrobatic manuever. Wolff Olins made a more simple effort to show how their elegant wordmark can shift and bend into different formations while still being recognizable as the brand that it is.

6. Prove it is adaptable

This suggestion is similar to the last one, but not quite the same. Proving flexibility means showing your design is capable of shape shifting to work across different environments. Proving adaptability means showing how one single design can maintain its integrity within different parameters. Here, Interbrand shows its client how their logo can look good in front of white backgrounds, black backgrounds, colored backgrounds and photographs—something that was not true of the old, three dimensional looking design.

Another example is DesignBridge’s Guinness logo. Here they show how it still looks good in black and white, and in an embossed gold form. Very handsome indeed.

7. Justify your color scheme

The color scheme is one of the most tricky and ineffable, yet crucially important, aspects of a brand identity design. There are tons of questionable studies out there about the psychology of color, but at the end of the day it largely comes down to sensible taste. How do you convey something like that to a client? Skip the Pantone swatches and demonstrate your color scheme using real brand elements, like Manual did with their stationery for YBCA.

Uber took a more more innovative, adaptable approach to color: the color scheme and graphic background patterns for their app change depending on one’s location in the world. This idea is somewhat opaque in theory, so their visual demonstration is very helpful. Each of these collages shows a city and a typical local pattern or landscape, next to the color schemes into which these translate.

8. Show off your typeface

Image via Enchilada

Kudos to you if you have the skills to create a custom typeface for your client, like Enchilada (great name, by the way) did for Rotterdams Harmonisch Orkest. But even if you’re just selecting a typeface from existing options—which is totally fine—it’s still a good idea to do what Enchilada did and present an industry-standard sample to your client. Take Enchilada’s cue and ditch “Lorem ipsum” in favor of a brief explanation of why your typeface is the right choice for the brand.

9. Put product packages in their best light

Showing off a product packaging design to a client is especially difficult, because you have to convey something three-dimensional using just two. Roll-outs are of course a necessary component, but it’s also a smart idea to show how the design will look in real life. This Budweiser mockup by Jones Knowles Ritchie is especially effective because of how they angle each bottle to provide a view of the design as a whole.

This image by Manual for Fort Point is also a lesson in presentation. By filling up the whole frame with their can designs, rather than having them stand before a white background, they create a much more compelling image.

10. Capture every application

Images via UnderConsideration

Like we said at the start, nowadays designers must assume that their design will appear absolutely everywhere, from tote bags to iPhone screens to architecture. North does a good job of showing how their refresh of the Tate brand will look on pins, t-shirts and even shoes. This photo looks like it is of actual merchandise, but if you are creating a brand presentation for a client, you could easily do something similar in mockup form.

This image of Interbrand Australia’s design for Australian Design Centre conveys an important lesson: always try to show how your brand work will look in the actual space where it is going to appear—not just a generic one. If you can add it to a photograph with real people, all the better.

Lastly, don’t forget to keep in mind the hottest, newest technology. Wolf Ollins was quick to show its client, Grubhub, how their design would look on an Apple Watch interface.

Check out this article for more branding tips .

Need help with design?

Explore all your custom design options and bring your ideas to life today!

Tell me more

Author: Alex Bigman

Related Articles

27 company swag ideas and why they work.

Today, in a shift away from inexpensive, disposable giveaway products, many brands are embracing useful, meaningful company swag ideas that […]

44 logo color combinations to inspire your next logo design

Every brand needs a color palette for its logo. Even if yours is black and white or a few shades […]

The best and worst of the world's tourism logos

In 2013, the Economic Development Board of South Australia introduced a new brand identity to more or less unanimous mockery […]

World’s most famous logos: 37 logos and what you can learn from them

The most recognizable and famous logos in the world are those of some of the most well-known organizations and brands. […]

Choose Country

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

indigenous canada

8 templates

26 templates

6 templates

mother teresa

18 templates

welcome back to school

124 templates

38 templates

Brand Presentation templates

"create a logo choose your colors define your mission" wow, who would've thought that creating your own brand was so stressful. but you've already done it, and now it's time to let the world know. if you need to give a presentation about branding, these are the google slides themes and powerpoint templates that might suit your needs..

It seems that you like this template!

Women lingerie brand business plan.

Download the Women Lingerie Brand Business Plan presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any...

Identity Brand Guidelines Kit

Your brand is your identity, so why not make it stand out with a fresh, creative approach? This Google Slides and PowerPoint template features an identity brand guidelines kit to help you establish a cohesive look and feel for your brand. With a professional style and resources such as moodboard...

Urban Clothing Brand Pitch Deck

The designs of your urban clothing brand are modern and daring, just like this striking template with pitch deck resources that you can use to talk about the problem you found in the market and the solution you propose, explain your product, the market and its competition. In addition, you...

Brand Refresh Project Proposal

Download the Brand Refresh Project Proposal presentation for PowerPoint or Google Slides. A well-crafted proposal can be the key factor in determining the success of your project. It's an opportunity to showcase your ideas, objectives, and plans in a clear and concise manner, and to convince others to invest their...

Brand Value Consulting

Download the Brand Value Consulting presentation for PowerPoint or Google Slides. Your business demands smart solutions, and this consulting toolkit template is just that! This versatile and ingenious toolkit will provide you with the essential tools you need to shape your strategies and make informed decisions. Whether you are devising...

Brand Strategy for your Business

Download the Brand Strategy for your Business presentation for PowerPoint or Google Slides. The world of business encompasses a lot of things! From reports to customer profiles, from brainstorming sessions to sales—there's always something to do or something to analyze. This customizable design, available for Google Slides and PowerPoint, is...

Patent Registration Pitch Deck

Download the Patent Registration Pitch Deck presentation for PowerPoint or Google Slides. Whether you're an entrepreneur looking for funding or a sales professional trying to close a deal, a great pitch deck can be the difference-maker that sets you apart from the competition. Let your talent shine out thanks to...

Brand Designer Portfolio

Download the Brand Designer Portfolio presentation for PowerPoint or Google Slides. When a potential client or employer flips through the pages of your portfolio, they're not just looking at your work; they're trying to get a sense of who you are as a person. That's why it's crucial to curate...

Premium template

Unlock this template and gain unlimited access

Pet Shop Branding

There’s nothing more adorable than a little animal that keeps you company, is there? Do you want to present your own pet shop brand guidelines and you don’t know how? This new template by Slidesgo will come in handy!

The Coffee Shop Brand

This template is the recipe for a strong brand identity. We added a pinch of design, some grains of good taste and some Kawaii-like icons over a grainy texture to create a successful brand building style guide.

Creative Brand Strategist Portfolio

Download the Creative Brand Strategist Portfolio presentation for PowerPoint or Google Slides. When a potential client or employer flips through the pages of your portfolio, they're not just looking at your work; they're trying to get a sense of who you are as a person. That's why it's crucial to...

Brand Identity for Social Media

This presentation template is perfect for conveying your brand's identity. The vibrant gradient colors add impact to the design, while useful sections such as market analysis, budgeting, and KPI overviews provide valuable insights into your goals. This all-in-one template can help you communicate your core message visually and effectively. It...

Logo Design and Brand Identity Agency

The word “outstanding” is easily - and inflationally - used, but this is a template that really merits it! The slides alternate between a strong purple and creamy yellow background which creates an effect that turns heads and makes eyes pop! You can be 100% sure of your audience’s attention...

Personal Branding

Building an exceptional personal brand helps you to differentiate yourself from your competition. This new and exciting branding and marketing presentation does the job of telling your unique story beautifully. Be the next biggest influencer!

Delilah Branding Guidelines

Your brand is everything. It’s what people recognize and it’s what differentiates you from your competitors. To make an effective presentation where you explain your branding guidelines, this new template is what you need. It’s simple, it’s attractive and it’s a natural beauty itself.

Lip Oil Brand Consulting

If you're looking for a new way to keep your lips moisturized and nourished, you may want to consider trying lip oil. Unlike traditional lip balms, which can often feel heavy or waxy on the lips, lip oils are typically made with lightweight, nourishing oils that absorb quickly and leave...

Branding Infographics

The brand of a company goes beyond a simple name. The brand is the sign of identity, what makes you special and differentiates you from other companies. Branding is the marketing technique that builds this brand, defines it and establishes all the necessary planning for the marketing of the company's...

Brand Key Pitch Deck

Download the "Brand Key Pitch Deck" presentation for PowerPoint or Google Slides. Whether you're an entrepreneur looking for funding or a sales professional trying to close a deal, a great pitch deck can be the difference-maker that sets you apart from the competition. Let your talent shine out thanks to...

• Page 1 of 10

Register for free and start editing online

Crafting a Memorable Brand Marketing Presentation That Creates Advocates

Once upon a time, businesses simply manufactured products and offered services. The relationship between a company and its customers begins and ends with exchanging money for an item or service.

Those days are long gone.

In our crowded and noisy world, brands must work harder to capture attention and loyalty. Today's consumers have nearly unlimited choices. To stand out, you must connect with them on an emotional level.

That's where brand storytelling comes in.

Storytelling draws people in. It helps them relate to your company on a more personal level. Through stories, brands can spark interest, build trust and foster devotion. Simply put, a compelling brand narrative sets you apart from the competition.

But brand storytelling isn't just about creativity. It serves an essential business function. Stories help you:

• Attract new customers:  By sharing your origin story and core values, you demonstrate why people should care about your brand.
• Strengthen ties with existing customers:  Stories reinforce what makes your brand unique and worth returning to.
• Inspire brand loyalty:  When people care about your story, they're more likely to become dedicated customers.
• Rally employees around your mission:  Stories remind staff why their work matters.
• Add personality to your brand:  Stories allow you to inject humour, emotion and relatability into your brand messaging.
• Generate buzz:  A memorable story gets people talking about your company.

Brand storytelling isn't optional. To thrive in today's marketplace, you need an engaging brand narrative.

But how do you share your powerful story in a way that captivates audiences?

Marketing presentations offer a highly effective method.

In this guide, we'll explore how to craft a compelling brand marketing presentation that hooks your audience and creates enthusiastic brand advocates. Let's dive in.

Table of Contents

Part 1: Develop a Clear Narrative Arc

Every engaging story—a Hollywood film, a novel or a brand origin story—contains certain core narrative elements. When preparing your presentation, keep these storytelling fundamentals in mind:

Start with the Backstory

Before unveiling your brand in the presentation, set the stage by providing context. Share details on the following:

• Problem:  What consumer pain point prompted your company's founding? Describe the frustration people faced before your brand came along.
• Founder's “aha” moment:  When did your founder(s) realise they could solve customers' struggles? Share that lightbulb moment.
• Early days:  Bring the audience behind the scenes into the scrappy early days of your brand. Share funny mishaps and risky pivots.

This background helps the audience understand what motivates your brand and why it exists.

Introduce a Relatable Protagonist

Every great story has a compelling central character. In your case, that's your founder(s).

Spotlight what makes them bold, innovative rule-breakers. But also share moments of self-doubt and vulnerability. This humanity will help the audience relate to them on a deeper level.

Take Listeners on an Emotional Journey

Now, take the audience on a rollercoaster ride through your brand's key milestones.

Share euphoric “we made it!” moments like first sales or product launches . Discuss gut-wrenching setbacks and how the team persevered.

Be transparent about challenges. This shows authenticity and helps the audience root for your brand.

Share Your Mission

What positive change does your brand strive to create in the world? Share your grand vision to make people's lives better.

Articulating a purpose beyond profits makes audiences more eager to buy into your brand. It also provides a rallying cry for your team.

Part 2: Choose Memorable Brand Storytelling Approaches

Brand stories shine brightest when delivered creatively. Avoid blandly listing milestones. Instead, bring your account to life through compelling presentation methods like:

Riveting Opening Hook

Grab attention immediately by opening with:

• A surprising statistic:  Jolt the audience with a startling fact on the problem your brand tackles.
• A “day in the life” vignette:  Set the scene by showing a stressful day for someone struggling with the issue before your brand's solution.
• A provocative question:  Challenge the audience's assumptions by asking them to imagine a different reality.

The Power of Storytelling Metaphors

Metaphors subtly help audiences see your brand in a new light. Try comparing your company's journey to:

• An Indiana Jones treasure hunt filled with adventures and narrow escapes
• The training regimen of an Olympic athlete gunning for the gold medal
• The struggles of pioneers blazing a new trail out West

Turn Employees into Storytelling Heroes

Spotlight inspirational team members who embody your values. Discuss:

• Their proudest brand moments
• How they rally during tough times
• Why they love working for your brand

This provides relatable human faces behind your company.

Creatively Display the Brand Timeline

Move beyond boring bullet points. Visually map your brand journey using the following:

• An illustrated road stretching into the distance
• Mountain peaks marking major milestones
• A winding river symbolising the ups and downs

This captures the audience's imagination.

Infographics That Captivate

Use compelling infographics to showcase vital brand stats like:

• Total customers served
• Revenue growth
• Product innovation timeline

Vibrant data visualisations make facts more memorable.

The Power of Original Photos and Videos

Transport the audience inside, defining brand moments with behind-the-scenes photos and videos. Show:

• Your cramped first office space
• Prototypes of early products
• Team brainstorming sessions
• Company celebrations

This imagery adds texture to your story.

Surprise Giveaways

Close your presentation with a fun surprise like:

• Free product samples for each attendee
• Discount codes to shop your brand
• A sneak peek of an upcoming product line

Parting gifts make audiences feel special and excited about your brand.

Part 3: Hone Your Brand Storytelling Skills

Crafting an outstanding marketing presentation takes practice. Here are tips to become a stellar brand storyteller:

Study Other Winning Brand Stories

Deconstruct presentations from brands you admire. Analyse what narrative techniques drew you in emotionally.

Find Your Unique Voice

Avoid mimicking other brands' storytelling styles. Instead, embrace what makes your company one-of-a-kind. Showcase your distinct personality.

Keep Iterating

Start crafting your presentation early. Test different opening hooks and storytelling metaphors . Refine until you achieve the maximum wow factor.

Make it Conversational

Refrain from sounding overly salesy. Adopt a warm, conversational tone that makes the audience feel like you're speaking just to them.

Watch Recordings for Improvements

Filming your rehearsals allows you to fine-tune your pacing, body language and tone. Review the footage with a critical eye.

Practice Telling Stories Off the Cuff

Impromptu storytelling takes experience. When networking, get in the habit of sharing brand anecdotes conversationally. The practice will build your skills.

Immerse Yourself in Your Brand Story

You can't tell an authentic, emotional brand story if you don't know it yourself. Study your company's history until you can recite it in your sleep.

Tips for a Killer Brand Marketing Presentation

• Start Strong with an Attention-Grabbing Opening:  Your opening is your chance to make a stellar first impression . Please don't waste it with boring introductions or dwelling too long on agenda-setting. Jump right into your most compelling content to hook your audience.
• Consider an Engaging Story:  Stories naturally capture human interest. Start your presentation by transporting your audience into a story that introduces your brand heroically overcoming a challenge to seize an opportunity. Draw them in with vivid details, high stakes, and a relatable protagonist.
• Pose an Intriguing Question:  Alternatively, start with a thought-provoking question that piques curiosity and primes your audience to eagerly await the answer you'll reveal as the presentation unfolds. Aim for intellectual stimulation over easy questions.
• Shock with Unexpected Statistics:  Hard-hitting statistics that challenge assumptions make great opening hooks, too. Find a surprising fact or figure that jolts your audience from autopilot and instantly grabs their attention.
• Share a Revealing Quote:  A short, impactful quote encapsulating your key message packs a punch up front. Look for something from an influencer in your industry that aligns with your brand's purpose and ideals.
• Set Up a Dramatic Contrast:  Contrasts are inherently attention-grabbing. Set up a bold before-and-after contrast showcasing the transformative power of your brand. This creates intrigue and a burning desire to see that transformation.
• Structure Your Content Logically:  A clear system ensures your content flows logically and engages your audience. Use an overarching framework like the following to shape your presentation: (Problem) Identify a timely, relevant problem your target audience cares about solving. Outline the ramifications of not solving it. Build urgency. (Solution) Introduce your brand as the solution to that problem. Explain critical features and functionality. Spotlight your competitive differentiators. (Proof) Provide solid evidence that your solution works. Include credible statistics, expert opinions, client testimonials , demonstrations, and case studies.
• Call to Action:  Close by recapping the key benefits and clearly stating what you want the audience to do next. Provide a motivating rationale.
• Craft Compelling Content:  Your content itself must captivate your audience. Follow these guidelines for content that engages:
• Keep It Concise:  Be brief, not lengthy. Slides with too much text quickly lose audience interest. Keep word count tight on slides. Expand more in your talking points.
• Know Your Audience:  Tailor your content specifically to who will be in the room. Include details, examples, and language that resonate with their needs and preferences.
• Balance Facts and Stories:  Blend data with narrative elements. Facts and figures provide logic, while stories add emotional appeal and memorable impact.
• Use Striking Visuals:  Strong visuals enhance engagement. Use high-quality photographs, charts, illustrations, videos, and graphics to reinforce key points.
• Add Intriguing Interactivity:  Interactive elements like polls, quizzes, and activities give your audience a change of pace. Just keep them short, easy, and directly tied to critical points.
• End Strong:  Close each section with powerful statements to impart key takeaways. Use recaps, statistics, stories, or questions that underscore core ideas.
• Keep Your Audience Attentive with Smart Presentation Techniques:  Your delivery and presence significantly impact audience engagement. Use these techniques to keep listeners invested:
• Make Eye Contact:  Frequently make eye contact with individuals throughout the room. It forges an intimate, personal connection.
• Use Gestures Strategically:  Hand gestures magnify your message and channel enthusiasm. Just keep them purposeful, not distracting.
• Vary Tone for Emphasis:  Alter your volume, inflexion, speed, and intensity to stress important points. But avoid sounding robotic or overly dramatised.
• Own the Room:  Move around the stage or room with authority. Interact up close with audience members when possible.
• Share Energy and Passion:  Project confidence and authentic enthusiasm for your brand. Your passion will prove contagious.
• Promote Audience Participation:  Posing questions, asking for examples, and incorporating activities get your audience involved.
• Use humour Skillfully:  Funny stories, witty anecdotes, and amusing visuals sprinkled in moderation can lighten the mood. But don't force humour.
• Build in Impactful Pauses:  Brief, well-timed pauses create anticipation and allow ideas to sink in deeply. Silence draws attention.
• Optimise Flow and Transitions:  Your presentation should unfold seamlessly from one idea to the next. Smooth flow and transitions keep your audience with you:
• Link Sections Logically:  Wrap up each section by introducing the next. Outline causal relationships between ideas to knit things together.
• Echo Key Themes:  Repetition builds connections. Echo essential words, phrases, ideas, and visual cues throughout your presentation.
• Use Transitional Phrases:  Bridges like “Here's why this matters,” “Turning to,” and “In light of this” ease the audience from point A to B.
• Pace Thoughtfully:  Brisk pacing generally holds attention best but slows down at critical moments. Insert dramatic pauses before major reveals or conclusions.
• Limit Verbal Tics:  Avoid overusing filler words such as “um,” “like,” “you know,” and “actually.” Pace yourself to speak fluently without them.
• Make Your Brand the Hero:  Ultimately, the spotlight should shine brightly on your brand throughout your presentation. Reinforce brand dominance with the following:
• Summarise Brand Purpose:  Succinctly encapsulate what your brand stands for and its reason for being early on. Reiterate as needed.
• Showcase Brand Personality:  Let your brand's personality and voice come through. Infuse it into stories, visuals, and language choices.
• Tout Brand Values:  Highlight ways your brand lives its values in serving customers and the community. Provide proof points.
• Recap Key Brand Messaging:  Reinforce core brand messages around your positioning and differentiators multiple times.
• Remind the Audience of Brand Benefits:  Frequently remind the audience of the most compelling benefits your brand delivers.
• Close with a Clear Call to Action:  End by driving home what you want audience members to think, feel, or do next related to your brand.

Conclusion: Crafting a Compelling Brand Story Pays Dividends

Sharing your brand narrative through engaging presentations is well worth the effort. An inspiring story beats dry facts and figures when connecting with your audience.

When you master brand storytelling techniques, you'll see results like:

• Increased brand awareness and sales
• Stronger customer loyalty
• Improved employee morale and retention
• Enhanced media coverage and word-of-mouth buzz

So, put in the work needed to hone your brand storytelling skills. Avoid generic corporate jargon. Instead, craft a narrative that tugs at heartstrings. Surprise, delight, and inspire your audiences.

If you authentically communicate why your company exists and the values it stands for, people will eagerly flock to your brand. They will tattoo its logo on their bodies, craft adoring memes about it and debate its merits endlessly on Reddit.

Okay, maybe not that far. But compelling brand storytelling does create passionate brand evangelists who can't stop talking about your company.

And in today's crowded marketplace, a tribe of loyal devotees is the most valuable asset your brand can have. So start brainstorming your next brand marketing presentation today. Avoid facts and figures. Instead, captivate audiences with the inspiring tale of why your company changes lives.

When you hook audiences on your brand story, everything else will fall into place.

Frequently Asked Questions About Crafting a Compelling Brand Marketing Presentation

Why is brand storytelling so important.

Brand storytelling helps audiences relate to your company on an emotional, human level. Stories build trust and loyalty more than facts alone. In today's crowded marketplace, brands need an engaging narrative to connect with consumers and stand out.

How can I make my brand story more compelling?

Use creative presentation techniques like surprising statistics, audio/visuals, relatable anecdotes, metaphors and giveaways. Most importantly, open up about vulnerabilities and mistakes to appear authentic.

How do I improve my brand storytelling skills?

Practice! Study other brand's presentations. Find your unique voice. Test different hooks and narratives. Record rehearsals to refine your delivery. Hone your impromptu storytelling ability through networking.

Should I tell my brand story chronologically?

Not necessarily. Feel free to start at the climax, then loop back to the beginning, begin with the present day and then flashback. Play with the narrative timeline to keep audiences engaged.

How do I make facts and stats compelling?

Use surprising statistics that jolt audiences. Present data points visually through infographics, charts and illustrations. This keeps facts memorable and easy to digest.

Stuart Crawford

Need help building your brand.

Let’s talk about your logo, branding or web development project today! Get in touch for a free quote.

Leave a Comment Cancel reply

Trusted by businesses worldwide to create impactful and memorable brands.

At Inkbot Design, we understand the importance of brand identity in today's competitive marketplace. With our team of experienced designers and marketing professionals, we are dedicated to creating custom solutions that elevate your brand and leave a lasting impression on your target audience.

• Blog Details

Brand Presentations: Crafting a Compelling Narrative

Shahid shahmiri.

Brand presentations are a key part of marketing, but they can be difficult to craft. Brand presentations are more than just PowerPoint slides with bullet points; they’re a narrative that tells your company’s story and creates an emotional connection with your audience.

​​Discover how to harness the power of storytelling , emotional resonance, and data-driven insights to create brand presentations that truly resonate.

In this article, we’ll discuss how to create a compelling brand presentation and present it in an engaging way.

Reasons for Reluctance to Deliver Brand Presentations

Delivering a brand presentation can evoke various feelings of reluctance, often rooted in concerns and uncertainties. Some common reasons for this reluctance include:

• Lack of design skills hindering the creation of visually appealing slides.
• Concerns about the cost and time required for development.
• Fear of not meeting audience expectations in terms of content and aesthetics.
• Technical difficulties and challenges in managing multimedia elements.

3 Consequences of Not Using Brand Presentations:

• Reduced audience engagement due to lack of visual aids
• Diminished brand recognition without consistent visual elements
• Lost competitive edge compared to companies leveraging visual storytelling techniques

How CustomShow Can Help Creating and Delivering Brand Presentations

CustomShow presents a suite of powerful tools designed to revolutionize the creation and delivery of brand presentations, fundamentally reshaping the way businesses connect with their audience. Here’s how CustomShow can elevate your presentation game :

Effortless Creation:

CustomShow’s intuitive drag-and-drop interface enables seamless integration of diverse rich-media elements (from SVG and images to videos and animations). With no size limitations, allowing presentations to reflect your brand’s essence.

Seamless Collaboration and Sharing:

CustomShow’s cloud-based platform facilitates real-time collaboration and easy sharing, fostering effective communication and engagement.

Professional Templates at Your Fingertips:

CustomShow offers professionally designed templates, empowering users without specialized skills to create captivating brand presentations.

Explore Our Sample Presentation for Inspiration:

Be sure to explore our sample presentation that not only serves as inspiration but also showcases the potential of CustomShow in inspiring and engaging your audience effectively. With CustomShow, the art of brand presentation becomes a truly transformative experience.

Steps for Crafting Brand Presentations

Understanding the brand.

Before embarking on the journey of crafting a compelling brand presentation , it’s essential to have a deep understanding of the brand itself. This foundational knowledge forms the basis upon which you will build your narrative. Here’s how to go about it:

Defining Core Values, Mission, and Vision:

Begin by defining the brand’s core values, which are the fundamental principles that guide its actions and decisions. These values reflect what the brand stands for and the beliefs it upholds. Additionally, articulate the brand’s mission – the purpose it serves and the problems it aims to solve. Finally, outline the brand’s vision, painting a vivid picture of the future it envisions.

Identifying the Target Audience:

Your brand presentation should resonate with the intended audience. Identify who your target audience is – their demographics, preferences, pain points, and aspirations. This understanding will help tailor your narrative in a way that speaks directly to your audience’s needs and desires.

Highlighting Unique Selling Points (USPs) and Competitive Advantages:

What sets your brand apart from the competition? Identify your unique selling points – the aspects that make your brand exceptional and different from others. This could be your innovative products, excellent customer service, or a particular approach to solving problems. Incorporate these USPs into your narrative to showcase what makes your brand stand out.

Structuring the Narrative

Crafting a compelling narrative for your brand presentation requires careful structuring to ensure a seamless and engaging flow. A well-structured narrative captivates your audience, guiding them through your brand’s journey and key messages. Here’s how to effectively structure your brand presentation narrative:

Introduce the Concept of Storytelling:

Begin by introducing the concept of storytelling as the backbone of your presentation. Explain that you will be guiding your audience through a narrative that highlights your brand’s essence and journey. This sets the stage for an engaging and relatable presentation.

Establish a Clear Beginning, Middle, and End:

A classic storytelling structure involves a clear beginning, middle, and end. In the beginning, introduce your brand, its history, and the problem it aims to solve. The middle section delves deeper into the brand’s journey, evolution, and how it addresses the identified problem. Finally, the end wraps up the narrative by showcasing the impact your brand has made and inviting the audience to take action.

Incorporate the Brand’s Journey:

Trace the evolution of your brand – from its inception to its current state. Highlight milestones, challenges, and breakthroughs that have shaped the brand’s identity. This narrative arc not only engages the audience but also establishes authenticity and relatability.

Creating Emotional Connection

When you’re crafting a presentation, it’s important to consider how your audience will react to what you’re saying. If they don’t feel connected or engaged with the content, then it’s unlikely that your message will resonate with them.

To create an emotional connection with your audience and help them understand what makes you unique as a brand, consider using real-life stories or testimonials from customers who have been positively impacted by your product or service. These types of testimonies are powerful because they allow people in the audience to see themselves in those situations–and thus feel empathy toward those individuals. You can also showcase relatable scenarios (e.g., “I was stuck at home today because my car wouldn’t start”) to establish human connections between yourself and members of the audience who may be facing similar struggles.”

Showcasing Visual Identity

The visual identity of your brand is an important part of the story you’re telling. It’s what sets your company apart and gives it personality, so it’s crucial that you showcase this element in every way possible. Here are some ways to integrate visual elements into your presentation:

• Showcasing the logo, color palette, typography and imagery

Your logo is one of the most recognizable aspects of your business–it should be front and center during any presentation! Make sure that it is visible throughout each slide (including title slides) so that viewers can easily identify which company they’re learning about. You should also include other visual cues like color palettes or typefaces used throughout all marketing materials as well as specific images associated with various products or services offered by the company

Delivering a Call to Action

The call to action is the final step of your presentation, and it’s what you want your audience to do after you’ve finished speaking. There are two main types:

It’s important that you align these CTA’s with your brand goals and objectives. For example, if one of your objectives is increasing product awareness, then an appropriate CTA might be “visit our website” or “sign up for our newsletter.” If another objective was improving customer satisfaction ratings by providing better service through online chat options during business hours (when customers are most likely looking for help), then a good CTA could be something like “click here if you need assistance with anything else today.”

Leveraging Data and Facts

While storytelling and emotional appeal are essential components of a compelling brand presentation, the integration of data and facts adds credibility and depth to your narrative. Incorporating relevant statistics, case studies, and industry insights can strengthen your brand’s message and resonate with a rational audience. Here’s how to effectively leverage data and facts in your presentation:

Incorporate Supporting Statistics:

Integrate data-driven insights that align with your brand’s story. Whether it’s showcasing market growth, customer satisfaction rates, or industry trends, statistics add a layer of authority to your narrative. Ensure that the statistics are current, accurate, and directly relevant to the points you’re making.

Present Factual Evidence:

Back your brand’s claims with concrete evidence. If you’re highlighting a product’s benefits, for example, share real-world examples of how it has positively impacted customers. Including case studies or success stories illustrates the practical application of your brand’s offerings.

Balance Emotional Appeal with Rational Evidence:

While emotions are powerful, combining them with rational evidence creates a holistic and convincing narrative. The emotional resonance draws your audience in, while data and facts provide the logical support that reinforces your brand’s credibility.

Crafting Compelling Visuals

To ensure that your visual aids are as compelling as possible, it’s important to first establish a narrative for your presentation. This can be done by writing out a story and then using multimedia elements to enhance engagement.

Once you have established an overarching story, incorporate slides, images and videos into the mix in order to bring even more life to your presentation. If possible use infographics or other data visualizations as well to help tell the story visually. You may want to consider adding some additional elements such as music or voiceover narration that will further enhance the overall experience for attendees who watch it later on their own time (if applicable).

Practicing Effective Delivery

The next step is to practice your delivery. It’s important to be prepared for the presentation, but it’s also crucial that you have practiced your delivery so that it flows naturally and effectively conveys the message of your brand story.

If possible, practice in front of a mirror or ask someone who knows nothing about your company or product (but understands business) not only what they think about what they see but also how they’d describe the presentation overall. This can help identify areas where adjustments need to be made and allow you to work on them before presenting in front of real stakeholders.

We trust that you now possess a clearer comprehension of what a brand presentation entails, along with its advantages. Discover how CustomShow can significantly enhance your sales scenarios.

Meet with our Sales Team

Our sales team can work with you to understand and tailor customshow to work for your business needs..

How to Create the Best PowerPoint Presentations [Examples & Templates]

Discover what makes the best PowerPoint presentations with these examples to inspire you.

10 FREE POWERPOINT TEMPLATES

Download ten free PowerPoint templates for a better presentation.

Updated: 05/15/24

Published: 05/15/24

Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form.

During my time at HubSpot, I created a lot of presentations. Since then, I’ve seen the good, the bad, and the PowerPoints desperately crying for a makeover. I’ve learned that the secret isn’t just in the text or visuals but in how you serve it up.

In this guide, I’ll share some pro tips on how to make the best PowerPoint presentation. You’ll learn how to hold your audience’s attention and drive your message home with clarity. Plus, I’ll share real-life examples to inspire you.

What Good Presents Have in Common

Best PowerPoint Presentations

What do good presentations have in common.

I’ve discovered that five elements are a must-have when creating a great presentation . Let’s look at each one.

1. The presentation is highly relevant to the audience.

A lot goes into creating presentations that hit the mark. First, I clearly define my audience. Then, I choose topics that genuinely interest them, offer actionable advice, answer their questions, or address their pain points.

But this isn’t just my strategy. Mike O’Neill , founder and CEO of Backspace Travel , a modern travel agency, also talks about things that matter to his audience. He says, “We conduct dry runs with a smaller group to gather feedback and refine the presentation. Testing the presentation with colleagues allows us to identify areas that resonate [with our audience] or need improvement before the final delivery.”

I’ve found that crafting a captivating title influences how receptive my audience will be. For example, instead of a bland title like “New Product Features,” I’d go with something more intriguing like “Discover the Hidden Gems of Our Latest Product Features.”

It makes my audience wonder what those hidden gems are and still lets them know it’s about new product features.

10 Free PowerPoint Templates

• Creative templates.
• Data-driven templates.
• Professional templates.

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

2. The presentation has a clear objective.

As a former content manager and strategist at HubSpot, I learned the importance of setting audience expectations. Whether it’s a new project, a marketing strategy , or even a sales pitch, I made sure my slides and commentary tied back to the key takeaways I wanted my audience to remember.

Alexandria Agresta , a corporate trainer and leadership development expert, uses what she calls the three Ps of a presentation:

• Purpose. What’s the purpose of the presentation?
• Challenge. What’s the challenge your audience is facing?
• Possible. What outcome do they desire?

She says this process empowers her to convey her message in a way that resonates with her audience. Once she establishes the three Ps, she creates a clear, concise outline that includes key points and topics she hopes to cover.

“I then create a dedicated slide at the beginning of the presentation that succinctly outlines what will be covered during the presentation. This sets expectations for the audience and gives them a roadmap of what to expect,” Agresta says.

Whatever the topic, highlight your key takeaways on a specific slide (ideally the cover slide), so your audience clearly understands what your presentation is about from the get-go.

3. The presentation follows an organized storyline.

One thing I’ve learned about presentations is that it isn’t just about conveying information; it’s about telling a story that guides your audience from start to finish. Each slide is a chapter that leads to a satisfying conclusion.

There are many ways to infuse storytelling into your presentations. You can get as creative as you want, like Aaron Wertheimer , a full-time SEO marketing copywriter for Marketing Reel , does.

He says, “I infuse storytelling into my PowerPoint presentations by including a Bitmoji sticker of myself as it relates to each slide, and I demarcate each slide with verbiage to indicate which part of the sequence we are currently at in the presentation.”

Just make sure to have a beginning, a middle, and an end so you can clearly demonstrate the point you’re leading towards.

4. The audience understands the next steps.

When creating my presentations, I always specify the action I want my audience to take by the time we conclude. Do I want them to sign up for a service? Consider a new perspective? Remember key points?

Chirag Nijjer , a customer success lead at Google, usually wraps up his presentations with two CTAs: one that’s beneficial to him and one that benefits his audience. His presentations are more impactful when he combines both CTAs.

He explains with an example: “If I’m presenting to a group of professors who intend to use the info to teach their students, I’d write, ‘Would you like access to the summary slides and a list of project ideas for your students to learn this topic? Fill out the feedback form and give me your email address.’”

I can see why this method works. The email address allows him to contact his audience, and he also benefits them by teaching them how to turn his presentations into valuable action. It’s like killing two birds with one stone!

Remember, though, if you want your audience to perform an action after your presentation, be clear about what you want them to do next.

5. The audience leaves with contact information and/or resources.

I’ve observed that at the end of my presentations, most attendees want more information or a chance to discuss the topic further.

That’s why I always provide my contact details or additional resources. So, if anyone wants to reach out for a one-on-one chat or read further, they’ll have what they need to delve deeper into the material.

For example, after a presentation on digital marketing strategies , I might provide my email address and invite attendees to reach out if they have any questions. I could also share a list of recommended books, articles, or even YouTube videos for those who want to take their digital marketing journey to the next level.

How to Do the Best Powerpoint Presentation

Now that I’ve covered what to look for in a killer slide deck, let’s jump right in and talk about how you can make your next presentation unforgettable.

1. Less is more.

I’ve used PowerPoint a lot, and it’s tempting to pack slides with flashy graphics and tons of text. However, I learned the hard way that less is often more.

Once, I was tasked with presenting a new content strategy to the marketing team. Eager to impress, I packed my slides with stunning visuals, intricate graphs, and loads of text explaining every detail of the strategy.

I thought the more information there was, the better. But as I started presenting, I quickly realized my mistake.

The team seemed overwhelmed by the sheer amount of information on the slides. They were so busy trying to decipher the infographics and read the tiny texts that they missed out on the main points I was trying to convey.

In the end, I could sense that I hadn’t made the impact I had hoped for. It was a humbling experience, but it taught me a valuable lesson: simplicity is key.

Since then, I’ve made a conscious effort to streamline my presentations with a clear message and avoid complex details that could distract my audience.

Here are some key points to always remember:

• Let the focus be on your message instead of the slides themselves.
• Keep the slides relevant and simple enough so people can pay attention to what you’re saying.
• Your visuals and fonts should support your message, not steal the spotlight.

2. Keep text to a minimum.

From my experience, you can tell that adding too much text overwhelms people, and instead of listening to you, they focus on trying to read the slides. And that’s not what you want. You want your audience to be engaged, hanging onto your every word, not trying to decipher paragraphs of text.

So, use fewer words in large fonts. That way, you’ll make sure everyone, from the front row to the back, sees what’s on the screen without squinting.

3. Rethink visuals.

People are 30 times more likely to read infographics than written articles. This stat just puts a stamp on what I’ve said about reducing the amount of text in your presentations. It’s like a neon sign screaming: “Less text, more visuals!”

However, that doesn’t mean you can just throw some nice-looking photos onto your pitch deck and move on. Like any other content strategy, your visual game must be on point and relevant.

Let me share the different types of visuals I’ve come across in my years of doing presentations to help you figure out what works best.

PowerPoint templates have come a long way since Microsoft first unveiled the program to the world, and I occasionally use them in my presentations.

However, to make my PowerPoint slides stand out, I always opt for a theme that my audience hasn’t seen dozens of times before — one that vibes with my brand and fits the topic I’m talking about.

Sometimes, I explore presentation platforms other than PowerPoint (like Prezi) to discover fresh templates. There are also tons of visual content design sites that offer customizable templates I can tweak to match my brand and topic perfectly.

Canva is one of my favorites. It offers a plethora of templates and allows me to create presentations from scratch.

I’ve also tested out Venngage’s free presentation maker and found it super handy for getting eye-catching slide templates, icons, and high-quality stock photos for my PowerPoint tutorials.

Image Source

Pro tip: Download our 10 PowerPoint presentation templates for free to simplify your design process. Each template is made to add that extra flair to your presentation so that your slideshows not only look great but also resonate deeply with your audience.

Charts and Graphs

One of my favorite ways to back up what I’m saying in my presentation is to toss in some stats and data visualization. Charts and graphs jazz things up and make the numbers way more interesting.

However, I don’t just share the facts; I let my audience know the story behind those numbers. For example, instead of just presenting quarterly sales figures to my team, I would highlight the challenges we faced, the strategies we implemented, and the victories we celebrated to arrive at those digits.

One thing you always need to do, though, is to make sure your charts and graphs blend in seamlessly with the rest of your presentation’s visual theme. Otherwise, these graphics are more likely to steal the show than help you get your point across.

Color Scheme

I understand that colors can really play with my audience’s emotions. So, even if I’m not trying to close a deal with my presentation, I might want to stir up specific feelings or impressions, and the color palette I choose can help with that.

Max Shak , founder and CEO of nerDigital , even considers cultural differences and color associations to make sure his presentations hit the right notes with diverse audiences.

I’d recommend checking out Coschedule’s guide to color psychology in marketing . It’s a goldmine of how different tones, shades, and color combinations can sway buying decisions. You’ll definitely elevate your presentation game by following this guide.

When I add text to my slide decks, I want it to be simple enough for everyone to read. If it’s tiny or crammed, people end up squinting and missing out on what I’m saying.

That’s why I recommend using web-safe fonts like Sans-Serif or Arial. They’re easy on the eyes and can display correctly even if a user hasn’t installed them on their computer.

4. Incorporate multimedia.

I could talk about something all day long, but it won’t have the same impact as showing it to you.

That’s where multimedia comes in — it’s the secret sauce for keeping people engaged in your presentations.

When I do a simple Google search for “ music in presentations ,” it pulls up a bunch of results that talk about how to add music to my slide decks. From this, it’s clear that using music in my presentations is a unique way to engage my audience or at least set a welcoming tone before and after I speak.

But if you want people glued to your slideshows throughout your presentation, incorporate videos. I mean, a whopping 96% of individuals admit they tune into explainer videos to learn more about a product.

So why not give people what they want? Videos can bring theories to life in a way that words or photos alone just can’t match.

In my years of experience, I’ve come across many pitch decks, and the best ones always cut through the clutter. In this section, I’ll share 15 PowerPoint presentation examples that set the bar for what a professional presentation should look like.

1. The HubSpot Culture Code by HubSpot Co-founder Dharmesh Shah

Not to sing our own praises, but The HubSpot Culture Code has been one of our most successful presentations. The secret? Shah chooses a central theme — the acronym HEART (humble, empathetic, adaptable, remarkable, and transparent).

This acronym embodies our company’s values while providing a central message for the presentation. Plus, heart icons on the slides make the connection clear.

I like the style and message of this presentation. It sticks to our brand colors and fonts and makes everything super clear and easy on the eyes.

I especially enjoy the superhero theme on slide 26 — it’s a fun way to say that we’re all about empowering our customers to be their best. It elevates the idea of customer support from a duty to a mission, which I find very motivating.

2. 2022 Women in the Workplace Briefing by McKinsey & Company

This slide deck lays out key data from McKinsey’s 2022 research on women in the workplace. It uses a mix of graphs, images, and other visual representations to illustrate how the expectations women face at work have evolved over time.

I’m impressed by how they’ve maintained their brand colors throughout the presentation. I’m a big fan of consistency, and this slideshow nails it by sticking to its color scheme from start to finish. It creates a cohesive look and reinforces their brand identity , which makes the presentation look professional.

Another thing I like about it is that the titles immediately say what each slide is about. It helps you navigate the presentation effortlessly and keeps you focused on the main points.

3. SEO, PPC, and AI in 2023 and Beyond by Lily Ray

Lily Ray and Inna Zeyger from Amsive Digital took inspiration from the world of science fiction. It’s pretty cool how they playfully bring in imagery from movies like “Blade Runner“ and “Ghost in the Shell” when talking about AI and the future of marketing in their SlideShare presentation .

The whole futuristic vibe with vibrant colors grabs my attention right away. It’s a fresh break from the usual bland corporate stuff, and they do a fantastic job of making sure you enjoy their presentation while learning something new.

4. ChatGPT: What It Is and How Writers Can Use It by Adsy

We all get writer’s block sometimes. Trust me, I’ve been there, staring at a blinking cursor, feeling the frustration build up. But ChatGPT acts like a trusted sidekick, nudging me along and whispering, “Hey, how about this idea?”

This presentation breaks down what ChatGPT is, its limitations, and more importantly, what it can do. I find it pretty helpful, especially if you’re new to the AI chatbot.

One thing I like most about the SlideShare presentation is that it has a lot of use cases that can inspire you. For example, if it tells you ChatGPT can write a YouTube script, it shows you the prompt the creator used and the results they got.

I also love how it uses a combination of bold white text against a blue background or black and blue text on a white background to call out important headings. And those key definitions are right there in the center, surrounded by all that whitespace , practically begging you to take a closer look.

5. Insights from the 2022 Legal Trends Report by Clio

I’m a big advocate of adding visuals to your business presentations. But it doesn’t have to be the same old boring office stock photos. Take a cue from Clio’s presentation.

Clio has incorporated abstract elements to keep things fresh — simple shapes like triangles, rectangles, and circles. These shapes blend seamlessly with different charts and graphs, adding an artistic touch to the slide decks.

6. Email Marketing Trends by Gabriel Blanchet

Gabriel Blanchet creates a short presentation to explain some key elements of email marketing and its trends to show us why it’s still a valuable tool despite the rise of social media.

What do I love about these slides? They’re awesome. Bright colors, clean visuals — they’ve got it all. What seals the deal for me is how Gabriel breaks down each point and explains why it matters.

7. 2022 GWI’s Social Report by GWI

I’m really impressed by how Leticia Xavier uses different shades of pink and purple to add some contrast to the slides. Everything, from the graphs to the backgrounds and images, sticks to this same color palette.

If I’m ever worried about my visuals not contrasting enough, I’ll definitely draw inspiration from Leticia’s color palette. Pick one or two colors and play around with different shades and tones to tie the slides together and make them pop.

8. Digital 2023 Global Overview Report by DataReportal

I chose this slide deck from DataReportal because it reminds me that strong contrast between text and background is crucial. It’s what makes my slides easy to scan.

The presentation uses a dark background throughout. The graphs and icons pop in bright orange, red, blue, and green, while the text keeps it white.

That said, if you’re prepping for an in-person presentation, think about the room. If it’s dim with the lights off, a dark background like this is spot on. But if it’s all bright and sunny, stick to a light background with dark text.

9. ThinkNow Culture Report 2022 by ThinkNow

ThinkNow impresses me with how they’ve mixed magenta and yellow in the background of their PowerPoint design. Meanwhile, the graphs stick to classic black and white. It’s a smart move that creates sharp contrast and makes the visual elements easy to scan.

Plus, I appreciate how the headers are in a readable font, summarizing what each slide covers.

10. 2023 Metro CERT Annual Event by MNCERTs

I’m surprised by how simple this Metro CERT presentation is. It displays just a few words per slide, all in big, bold fonts. The contrast between the blue and yellow colors is striking and makes everything really pop.

And you know what’s even more creative? There are loads of images of people sprinkled throughout. It adds a nice personal touch that keeps things interesting.

11. Pecan Creek Winery 2023 in Pictures Presentations

As I was going through Pekan Creek Winery’s business presentation, I noticed how it sticks to a simple color palette of just white and black. It’s clean and sleek and lets the content shine without any distractions.

It’s also packed with loads of pictures that showcase events and the wine-making process. That’s exactly how you craft a presentation that gets people pumped up about your brand.

12. LLMs in Healthcare and Pharma. VTI day

This engaging presentation impresses me with its visuals. From charts to photos and even some fun animations, it’s got a little bit of everything to keep its audience hooked.

It keeps the fonts simple, which I appreciate. Plus, those bright background colors make the black and blue text stand out.

The presentation is also spiced up by the story of a dog named Sassy. It adds a personal touch. And who doesn’t like a good story? It’s a surefire way to keep attendees glued to your presentation.

13. Exploring Advanced API Security Techniques and Technologies by Sudhir Chepeni

The next time I do a data-heavy presentation, I’ll take some inspiration from Sudhir Chepeni’s slide designs. The dark background paired with bright text commands attention. And those simple, readable fonts make it easy to digest the information.

Plus, I admire how he sprinkled charts and data throughout. It keeps things interesting and breaks up the text nicely.

14. Competition in Energy Markets by Georg Zachmann

Simplifying technical information can be a tough nut to crack, especially when you have to explain it in a slide deck. But Georg Zachmann isn’t afraid of the challenge.

He uses graphs and charts to break down complex technical issues about the energy crisis into clear visual representations, which I really love.

I also noticed the big, bold headings that immediately tell you what each slide is about. You can skim the document quickly and hone in on the key points you need to know.

15. 10 Things That Helped Me Advance My Career by Thijs Feryn

This presentation impresses me right from the cover slide. The image of a man ascending the stairs captures a sense of effort and accomplishment, which is precisely what the presentation is all about.

The keynote speaker, Thijs Feryn, nails it with the storytelling aspect. Each slide feels like a new chapter unfolding and transitioning seamlessly into the next.

And the visuals? They’re top-notch — from captivating photos to lively animations and even a handy map. Plus, those bright colors and huge text fonts make sure every detail pops, even for the person chilling in the back row.

Create the Best PowerPoint Presentation Designs

As someone who’s created countless presentations, I’ve seen firsthand the transformation that happens when you put a little soul into those slide layouts — whether adding sleek visuals, cutting down on clutter, or weaving a story that carries your message.

Implement the tips I’ve discussed here so that each slide can act as a stepping stone that gently guides your audience to where you want them next. These little touches can turn a good slide deck into your best PowerPoint presentation yet.

Editor's note: This post was originally published in March 2023 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]

How to Write an Ecommerce Business Plan [Examples & Template]

How to Create an Infographic in Under an Hour — the 2024 Guide [+ Free Templates]

20 Great Examples of PowerPoint Presentation Design [+ Templates]

Get Buyers to Do What You Want: The Power of Temptation Bundling in Sales

How to Create an Engaging 5-Minute Presentation

How to Start a Presentation [+ Examples]

120 Presentation Topic Ideas Help You Hook Your Audience

The Presenter's Guide to Nailing Your Next PowerPoint

How to Create a Stunning Presentation Cover Page [+ Examples]

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

• Newsletters
• Best Industries
• Business Plans
• Home-Based Business
• The UPS Store
• Customer Service
• Black in Business
• Your Next Move
• Female Founders
• Best Workplaces
• Company Culture
• Public Speaking
• HR/Benefits
• Productivity
• All the Hats
• Digital Transformation
• Artificial Intelligence
• Bringing Innovation to Market
• Cloud Computing
• Social Media
• Data Detectives
• Exit Interview
• Bootstrapping
• Crowdfunding
• Venture Capital
• Business Models
• Personal Finance
• Founder-Friendly Investors
• Upcoming Events
• Inc. 5000 Vision Conference
• Become a Sponsor
• Cox Business
• Verizon Business
• Branded Content
• Apply Inc. 5000 US

Inc. Premium

I Coach Speakers at the World's Largest Brands. The Best Speakers Follow This 5-Step Rehearsal Guide

Great speakers put in the work to make their presentations look effortless..

One of the biggest misconceptions I hear about public speakers is that they are "naturally gifted." Nothing could be further from the truth. Show me a natural, and I'll show you a speaker who put in the work to make their performance look effortless. 

In a recent episode of the Armchair Expert podcast with Dax Shepard, Bill Gates acknowledged that part of Steve Jobs's genius as a speaker was his ability to "make it look like he was thinking up the stuff right there on stage." Gates was surprised to learn that Jobs rehearsed relentlessly to make his presentations look smooth and polished. 

Practice separates a confident presenter from one who stumbles and appears nervous and disjointed. I insist on a rigorous rehearsal schedule when I work with CEOs and entrepreneurs to prepare for IPO road show presentations, CES keynotes, analyst meetings, CNBC interviews, or major product launches. 

Speakers don't always like setting aside time to rehearse, but once they see the immediate benefit of each practice session, they quickly buy in and start clearing out their schedules to make more room to prepare.  

While practicing a presentation is critical, practicing the  right way  will help you make the most of your time. And practice starts well before the first slide is created. It starts by bringing all the pieces together. 

1. Gather intelligence. 

Think about the audience before you think about the slides. Who are they? What's on their mind? What challenges do they face, and what problems do they need to solve? What fears keep them up at night? 

The answers to these questions will help shape the stories you tell and the examples you use. 

When you get to know your audience, your audience will know that you care. 

2. Write the script. 

Once you know your audience, you'll be in a better position to write the script. I prefer to outline key ideas first, followed by a detailed script. Only then will I consider the slides. 

Remember, presentation slides c omplement a story, but a good story should be written first.

Use a Word document or iPad to outline your ideas. Write full sentences and compelling stories. Practice reading those words out loud to hear how they sound. You'll likely make many changes to the words you use with each reading. That's fine. Keep editing and keep tightening.

3. Rehearse the presentation out loud.

Once you feel confident about the structure of your presentation, your script, and the assets you've gathered (data, photos, graphics), you can create the slides to accompany your story. Put the words you wrote in the script into the notes section of each slide. 

Now, you can practice the entire presentation with slides. If you stumble or forget your place, look at the notes and try rereading the slide. At first, it'll take you time to get through the entire presentation, but with each session, your presentation will get tighter and shorter.

4. Ask for feedback.

Invite friends or peers to watch your presentation. Listen to their feedback and incorporate what you hear. You might be surprised. That story you thought was a home run might fall flat with most listeners. 

Good communication is collaborative because delivering a good presentation is hard work. Get help where you can.

5. Schedule dress rehearsals.

For dress rehearsals, wear the same kind of clothes you'll have for the presentation. If you can, find a room that mimics the setting where the presentation will take place. Above all, if you'll be standing, then stand for rehearsals. If you'll be pitching over Zoom, then turn on Zoom and press record. 

When I give a keynote presentation, I get to the venue early, walk the stage, test the microphones, and advance the slides. Uncertainty makes people nervous, so control for as much as you can. 

Don't let your good ideas get lost in a bad presentation. Create a structure and practice the presentation like you would any performance. A solid preparation process will build your confidence with every step. 

A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta

Privacy Policy

Home Blog Presentation Ideas 10+ Outstanding PowerPoint Presentation Examples and Templates

10+ Outstanding PowerPoint Presentation Examples and Templates

Nobody said it’s easy to make a PowerPoint presentation . There are multiple design decisions to consider, like which layout is appropriate for the content you have to present, font pairing, color schemes, and whether to use animated elements or not. 

Making these choices when working under the clock is overwhelming for most people, especially if you only intend to make a report more visually appealing. For this very reason, we curated a selection of 11 good PowerPoint presentation examples categories in different niches to give you insights into what’s valued and how to take your presentations to a professional quality. All the templates used on each case will be linked for easy access.

Table of Contents

General Guidelines for Professional-Quality PowerPoint Presentations

Business pitch powerpoint presentation examples, marketing plan powerpoint presentation examples, company profile powerpoint presentation examples, quarterly/annual results presentation examples, project proposal presentation examples, training presentation examples, change management presentation examples, industry analysis presentation examples, financial planning examples, inspirational presentation examples, academic presentation examples, final words.

Before introducing our presentation slide examples, we need to discuss a list of factors that transform an average slide into a professional-quality one. 

Design Principles

For any professional-level slide deck, a consistent layout, color scheme, and font pairing are required throughout the presentation. The slides should remain uncluttered, with proper care of white balance across their composition, and stick to the 10-20-30 rule of presentations ’s concept of one concept per slide. 

Contrast between text and background color must comply with web design accessibility standards , meaning to work with a 4.5:1 contrast ratio for normal text, with exceptions for larger text. You can find more information in our article on accessibility for presentations .

A general rule in any graphic design project is to stick with fonts with ample legibility, like Arial, Helvetica, or Calibri. These are known as sans-serif fonts, and they work better than serif ones (i.e., Times New Roman) for larger text blocks.

Avoid using more than two different font families in your presentation; otherwise, the overall design will lose cohesion. Since you ought to ensure readability, the minimum size for body text should be 18pt, opting for larger variations and/or bold text for titles.

Using a combination of font pairing and font sizing helps create a hierarchy in your slides’ written content. For more insights on this topic, browse our article on fonts for presentations .

Color Scheme

Sticking to a color palette selection is one of the first design decisions to make when creating a custom slide deck . Colors have their own psychological impact on presentations, as explained in our article on color theory , so presenters must stick to 3-4 colors to avoid mixing up content in the slides. That being said, the colors have to be carefully selected according to the typical color scheme configurations, and using contrast to highlight key points on presentation slides.

Slide Layout

We can apply multiple graphic design guidelines to create professional-quality presentation slides, but in order to simplify the process, here are the key points to take into account:

• Grids and Guides: Divide your slide into sections using guides in PowerPoint or Google Slides. Then, you can build a grid that helps place elements and catch the viewer’s interest as they follow a logical flow while looking at the slide.
• Whitespace : Empty space is not your enemy. Slides shouldn’t be dense or feel hard on the eyes to read; therefore, work with a minimum of 30% whitespace.

Multimedia Elements

According to our expertise, video presentations and animation effects certainly increase the retention rate of the content you present. This is because they reduce the tiresome 2D presentation layout and add dynamism to the slides. Testing their functionality across different devices is a must to incorporate these elements into your presentation, especially if we consider that not all PowerPoint animation effects are compatible with Google Slides animations . 

Sound can be distracting in many scenarios unless you opt for an interactive presentation and require an audio track for an exercise. Action buttons in the form of quizzes or multiple-choice questions are fine examples of how we can integrate hyperlinks in interactive presentations.

The first professional PowerPoint example we will cover is when creating a problem slide business pitch. This selected business pitch PPT template has a 50/50 image-to-content balance that allows us to add images from our organization (or stick to the corporate placeholder image design) and quickly summarize the issue or need that our business aims to solve.

Remember that the selected colors for the text background area and text color are not 100% pure values—they are slight variations to reduce eye strain, making this slide a perfect choice for any kind of meeting room. Ideally, you can present up to three different problems to solve; otherwise, the text will look too small.

Another fine example of a PowerPoint presentation comes at the time of delivering an elevator pitch . As we all know, this concise presentation format requires a considerable amount of presentation aids to briefly expose each point in the speech under the allotted time frame. In this Revenue Model slide, we can find the answers to typical questions that help us shape the speech, all of them with icons and cues to remember from which areas the information comes.

If we aim to create a sponsorship pitch deck , it is important to bring proof of past sponsorship experiences to build our credibility in front of prospective sponsors. With this best PPT template tailored for sponsorship pitch presentations, we can display such data in an attractive visual format. The neat layout balances whitespace with content, with three distinctive KPI areas to talk about your history in sponsorship experiences. 

Talk about the market segmentation strategies of your marketing plan with this creative infographic template. This slide clearly illustrates that not all examples of PowerPoint presentations follow the same structure in terms of graphics-to-text balance. You can introduce data on how purchasing habits, user status, and brand loyalty influence buying decisions. Present key information about demographic & geographic segmentation and how psychographic information can provide deeper insights into consumer motivations to purchase.

Another PowerPoint example comes in the format of presenting market opportunities in marketing plans . You can list up to four points, which can be extracted from the outcomes of a SWOT analysis or from retrieved data from polls or stakeholders’ insights. The icons are entirely editable, and the crisp layout makes readability much easier.

Marketing agencies can benefit from this presentation PowerPoint example, which illustrates how easy it is to customize the content and repurpose slides for different client meetings. This and the other slides of this marketing plan slide deck allow professionals to discuss their expertise, past projects, and proposals for their target clients. In this case, the agency in question is offering insights on their work ethics through a clean slide layout with icons to flag key areas.

Our next PPT presentation example is suited for a Company Profile presentation in which we have to disclose key financial data. Thanks to the pie chart, presenters can segment revenue streams or do a balance between investments and profit. Additionally, the box placeholders allow us to deepen our knowledge of precise areas of interest.

Organizations who are looking to create a company profile can opt for a one-page arrangement to introduce the team members in charge, the overall services or products, the business model, the market, competitors, and relevant strategy information. The text boxes placed in the right area are a perfect opportunity to highlight KPIs.

In any company profile presentation, we have to introduce the organization’s Mission and Vision Statements. This presentation sample slide allows us to creatively discuss those topics. Including icons, users can summarize the primary aspects of their mission statement in one single, professionally styled slide.

Quarterly reports don’t need to be depicted as boring PDF files. We can work with clean layouts that provide information in an easy-to-follow format that focuses on the core elements of the report. This quarterly report presentation example is perfect for detailed reports as we cover all essentials in a one-page format for an employee’s performance review.

If, instead, you opt for a department-by-department approach, this slide presentation example illustrates two out of four quarters in the annual report. You can compare the product’s performance by production, allowing room to perform further optimizations based on sales behavior.

The construction industry requires a detailed presentation that covers all planned and contingency strategies for a project. Such an approach builds trust in the client, and that’s why we believe this PPT template for contractors is an essential tool for securing business deals. This presentation example template shows how to deliver a project proposal in style with accurate cost estimates.

A generic PPT project proposal template allows us to repurpose the slide for many projects—ideal for agencies, consultants, and academics. With this visual project proposal timeline, you can discuss the different stages of a project, plan for resources (both material and workforce), seek funding, or prepare for contingencies.

Once the project proposal’s core aspects are approved, teams must align efforts for project deliverables, acceptance criteria, and delivery format. This PPT presentation example illustrates a slide in a multi-team meeting to fine-tune aspects of the project deliverables, with an accurate representation of the due date and expected products.

Team training requires a framework in which the objectives of the workshop, coaching, or mentoring programs are laid out for management. HR teams can benefit from this presentation example by summarizing the objectives about missed business opportunities or expansion plans for the organization.

Before even delivering a training program, HR teams discuss the content to cover with the head of each department, mainly to spot any missing area of knowledge required for optimal operations. Presenters can repurpose this slide for that kind of training proposal presentation or the training presentation itself.

Intended for the early planning stages of a training program, this diagram is a well-rounded presentation example of how to discuss all points in one single slide, from the training budget to how to process employee feedback. We can expand each of these six topics in companionship slides.

Companies undergoing change management processes can opt to apply the DMAIC or the ADKAR frameworks to orient the workforce. This presentation slide allows management to compare both methodologies and pick the one best suited for their organization.

Since data sharing is delicate in charge management situations, implementing an information flow diagram is a good practice to orient your team, get the new owners or management the required information, and exchange information between departments.

For change management directed at process optimization, this example slide allows management to stress the importance between the current situation and the expected improved state. This PPT template can also introduce the different milestones per stage and involve the management parties per area.

Startups often present their industry analysis to procure investment from venture capitalists. This industry analysis presentation example showcases a typical FinTech segmentation. Presenters can describe the different types of crowdfunding, credit, and factoring services and provide examples of companies or platforms in each subcategory. They can discuss areas like asset management, payments, and other relevant aspects in detail, with successful stories from referents that helped shape their business model.

STEEPLE stands for Social, Technological, Economic, Ethical, Political, Legal, and Environmental factors. This framework allows us to perform a multidimensional industry analysis in which stakeholders can evaluate the appropriate approaches for venturing into a new business niche, renewing their overall strategy, or pursuing new goals based on recent industry changes, even those we don’t initially acknowledge.

The Gap Analysis concept compares a company’s current status to a desired future state. By doing so, organizations can identify deficits or areas that require improvement in alignment with the future state. Presenters can work with this metaphorical gap analysis template and express the need for a plan that bridges such a gap.

The next example of a PowerPoint presentation is oriented to the financial area, in which a consultant can refer to an organization’s asset management. By Scope, we imply the extent and boundaries of the asset management activities within an organization. It outlines what will be included in the asset management plan and what will not. On the other hand, Inventory points to a comprehensive and detailed list of all the assets owned by an organization. It includes essential information about each asset to facilitate effective management.

In financial presentations, the information must be clearly arranged so decisions can be made easily. In this case, we observe how a financial dashboard template can represent an organization’s relevant KPIs.

Think about TEDx presentations or Pecha-Kucha . They all have one factor in common: quality graphics to talk about inspirational stories. Graphics can feel overwhelming for some presenters, which ends in picking low-quality pictures or stock images unsuitable for the context of your slide deck. For this reason, we highly recommend you implement vector illustrations into your motivational presentation slides. Easy to customize, they are a valuable asset to mix & match PPT templates and create your custom deck.

Aligning efforts toward a common goal requires a powerful visual communication language. Images are easier to retain than words, so imagine adding a storytelling factor and turning a goal into a mountain to conquer. Presenters can work with this mountain PPT template and signal the different milestones to reach prior to fulfilling a significant goal for the company/organization.

Another take in inspirational presentations is when we need to share our success stories with investors or in networking environments to inspire others. With this roadmap PPT template, presenters can go stage by stage and present the key stages that made them reach their success, or even project for expected goals to achieve.

Academic presentations don’t have to look dull or excessively formal. We can incorporate a sleek layout into our slides and use icons to highlight key points. In this case, we observe a project overview for a research project, and the icons represent the main aspects to cover in this research.

A thesis presentation requires properly introducing the methodology to demonstrate the hypothesis. Rather than adding complex figures, we can work with a minimalistic slide design and briefly describe the research methods. This slide deck is suitable for thesis presentations as well as academic projects, research papers , and more.

As we can see, counting with a professionally designed slide deck makes a difference in how your presentation is perceived by the audience. By working with SlideModel PowerPoint templates, we can reuse and repurpose our slide templates as often as required or mix elements from different slides seen in these PowerPoint presentation examples to create uniquely styled slide decks.

Like this article? Please share

Presentation Approaches, Presentation Ideas Filed under Presentation Ideas

Related Articles

Filed under Google Slides Tutorials • May 22nd, 2024

How to Add Audio to Google Slides

Making your presentations accessible shouldn’t be a hard to accomplish task. Learn how to add audios to Google Slides and improve the quality and accessibility of your presentations.

Filed under Design • May 22nd, 2024

Exploring the 12 Different Types of Slides in PowerPoint

Become a better presenter by harnessing the power of the 12 different types of slides in presentation design.

Filed under Design , Presentation Ideas • May 1st, 2024

The Power of Mind Map Note Taking for Presenters

Add a new tool to your repertoire of presentation skills by mastering the art of mind map note taking. An ideal process to facilitate content retention.

Leave a Reply

Your current User-Agent string appears to be from an automated process, if this is incorrect, please click this link:

• Design Inspiration
• Most Recent
• Presentations
• Infographics
• Data Visualizations
• Forms and Surveys
• Video & Animation
• Case Studies
• Design for Business
• Digital Marketing
• Visual Thinking
• Product Updates
• Visme Webinars
• Artificial Intelligence

20+ Examples of Minimalist Design to Inspire Your Own Creations

Written by: Orana Velarde

Most minimalist designs include a lot of white or empty space. Even though white is the color of choice for most minimalist design, that doesn’t mean that others colors can’t also be used. White space can be replaced with black or blue space, as long as the other elements are minimal.

Minimalism began as a movement that ultimately influenced all types of art and design. Minimalism affected not only the fine arts and graphic design fields but also fashion, architecture, interior design and more. Nowadays, minimalism is quite evident in web design and branding schemes. You'll also find more of minimalism in graphic design. 

Table of Contents

The key rules of minimalist graphic design, examples of a minimalist brand image, examples of minimalist websites, examples of minimalist business cards, examples of minimalist infographics, examples of minimalist presentations, historic examples of minimalist design.

• Minimalist design is about making things simple, focusing on the essentials, and eliminating unnecessary elements.
• Minimalist design involves "less is more" with simple elements, balanced spaces, bare necessities, flat design techniques, and grid-based order and clarity.
• Explore a variety of minimalist examples, from brand images and websites to business cards, infographics, presentations, and timeless historic examples.
• Unleash your creativity by gaining inspiration and knowledge to create your own minimalist masterpieces.
• Sign up for Visme today and take your creative ideas from concept to creation with powerful, easy-to-use tools.

Minimalist graphic design follow a few key rules. When creating your next project, be sure to refer to this checklist. Keep in mind that sometimes a minimalist design can work against you if there is no balance or if the empty spaces are too stark and overwhelming. Remember to keep it balanced, and that is a rule for all types of design.

• Less is more
• Keep it simple
• Leave empty spaces
• Use only the bare necessities
• Implement a flat design
• Keep it balanced
• Use grids to maintain order

Here are some minimalist graphic design inspirations for you to explore and incorporate into your future design to enhance clarity and simplicity. At the end, we will take a quick look at some historic minimalist art and design posters to further fuel your creativity.

Simplify content creation and brand management for your team

• Collaborate on designs , mockups and wireframes with your non-design colleagues
• Lock down your branding to maintain brand consistency throughout your designs
• Why start from scratch? Save time with 1000s of professional branded templates

Sign up. It’s free.

A company's visual identity incorporates all aspects of its brand, including the logo, packaging, business cards and marketing materials. Designers can take a minimalist approach for all these components of a brand's image. For those who think a minimalist approach may lack energy and dynamism, a successful minimalist brand image can become very memorable for potential clients.

RELATED: How to Develop a Unique Brand Identity In 2024 [Guide]

Take, for example, Miselu, a San Francisco startup that created an innovative iPad piano keyboard for musicians on the go. The creative brains behind the minimalist Miselu brand is Character , a design and branding agency in San Francisco. We think Miselu is a perfect example of how minimalist design graphic can be creative and visually appealing.  

The strategy behind the Miselu brand was to create a look and feel that would fit both the physical and digital realm. Channeling the already beautifully minimalist Miselu piano keyboard, the designs are simple yet unique. The monochromatic grayscale and contrasting black-and-white details come together to create a timeless brand. All in all, Miselu is a minimalist success.

Business Cards

Custom Typeface

The trend in minimalist websites is very noticeable. Websites of all kinds now sport an uncluttered design. Earlier, I mentioned the “white space” rule of minimalism. Please keep in mind that rules are meant to be broken and that white is not the only color you can use to achieve a successful minimalist design. Using another color as the main accent or background can also be considered minimalist, as long as the rest of the design follows other key aspects like “less is more” and “keep it simple." Let’s look at some examples of minimalist websites.

RELATED:  16 Web Design Trends to Watch Out For

Velvet Hammer

Velvet Hammer is an independent music management company. They represent artists like Alice in Chains, Korn and Smashing Pumpkins. The loading widget for this site is a fast scrolling slideshow of black-and-white concert photos in the center of the screen. Then the V and H spread out from the middle and you are welcomed with an extremely balanced design. All photos on the site are in black and white until they are scrolled over. The background has a very subtle dotted pattern that gives the site a minimalist grunge effect.

The Velvet Hammer website was designed by Suspended Animations creative studio. These creative geniuses have a minimalist website of their own as well. Baptiste, one of the developers at Suspended Animations, recently designed the website for the Despicable Me 3 film. The site boasts a very fresh, minimalist style.

Despicable Me 3

We Ain’t Plastic

Roland is a creative technologist and user experience engineer with an awesome minimalist website. His company is called We Ain’t Plastic , and the way he presents himself and his services is succinct and to the point. The large, dark grey gem that welcomes you to the page is centered, powerful and balances out the entire design. We Ain’t Plastic is a great site to get inspiration from.

It is not uncommon for a modern wristwatch brand to have a minimalist website. NTN is special, though. The designers behind this site really took into consideration what a watch is about: time. Incorporating an analog watch face that actually tells the time is genius design. The lifestyle photography that markets the brand is organized in a simple, no-frills grid. This site is a perfect example of how a minimalist website doesn’t need to be white. Even the NTN logo is perfectly minimalist.

All brands need business cards. Designing a minimalist business card is not as simple as putting your name in the middle in Helvetica. Business cards are so compact that even if they are minimalist, they need to have a designed quality to them. Nobody wants their cards to look like they were made in Word and printed at home.

RELATED:  60 Eye-Catching Business Card Examples to Inspire Your Own

Finding the balance for a minimalist business card is in the details. Having each side a different color, placing the logo alone in the center or bleeding off the edge or printing only your first name in huge letters can give your business card a perfect minimalist look.

Let’s look at some examples of minimalist business cards.

Raymond Tan

These self-branding business cards   look simple because the paper is white and the text is black. But there are some details that make it minimalist instead of simple. The texture of the paper gives the design a little personality. The logo is alone and centered in a vertical axis on the back of the card. The logo features a cow in the design of the last letter "o," looking back over her shoulder.

The front of the card has the same cow, but looking forward. Raymond’s name is off to the left but with a thin line that bleeds off to the right. These little details are what give the card a minimal identity. This is a great example of a black-and-white minimalist card. If there were no paper texture, no thin line and no play on the letter "o," the card would have turned out plain and simple.

Natalie Booth

This designer’s business card breaks the rule of white space and incorporates bright red. This use of red doesn’t mean that there is no empty space—there is plenty! Natalie placed the logo on the corner of the back of the card, in the exact same corner as the logo on the front of the card. This placement highlights the fact that the color of the logo is inverted when you turn the card around.

Braga Da Cruz

The Braga Da Cruz jewelry company asked designer Luke Halota to create their branding scheme . Luke used a grid of squares and circles to design the intertwined Braga Da Cruz logo. This is a great example of using grids to maintain order in a minimalist design. These business cards use a centered logo on the horizontal axis over a black sleek surface. On the other side, the name is printed with a large font, making it the focal point.

Like I mentioned earlier, minimalism can be applied to any kind of design. Infographics, even if they are large and full of information, can be designed in a minimalist style. The trick to designing minimalist infographics is to know exactly what information needs to stay and what needs to go. The visuals need to be exact and succinct—no extra, unnecessary information.

Let’s take a look at some minimalist infographics.

Kitchen Volume Conversion Aid

This infographic from Plainworks is a minimalist design about conversions for cooking measurements. The icons are flat with thin lines in only two colors. All the information included is the bare minimum needed to understand the graphic. There are no extra visuals apart from the necessary cups, jars and spoons.

Image Source

The Anatomy of a Cupcake

This infographic poster is a great example of how minimalism can also have color. There is nothing in this design that doesn’t need to be there. Every element has a purpose and a meaning. The anatomy of a cupcake divided into its exact ingredients in a minimalist artistic infographic.

Manual Photography Cheat Sheet

The designers at PicMonkey hit the nail on the head with this minimalist infographic. With just the right amount of information and imaging, they were able to explain the basics of aperture, shutter speed, ISO and exposure. The gradient grays come together to create the perfect visual composition with just enough differentiation between the elements.

When it comes to presentations, minimalism is a bit harder to achieve. Presentations need to keep viewers' attention while conveying all the important information you need to get across to them. Using a minimalist design to achieve this needs to be well-thought-out. It is more common to see a busy and eye-catching presentation than a minimalist one.

There are plenty of minimalist presentation templates out there that you can try. Visme has quite a few, like “chronos,” “ted” and “essential.”

Business Keynote Presentation

The business keynote presentation from Visme has a simple and visually pleasing design that uses a mix of orange and pink shades. The pictures in the presentation follow a "less-is-more" theme, which means they don't overwhelm the viewer with too many details. Additionally, there is ample whitespace throughout the presentation, which helps to make it clear and easy to follow.

Risk Analysis Presentation

This presentation template has a simple and clear design, using only black and white colors. The slides have a minimal amount of text, which makes them easy to understand and less busy.

Instead of complex charts or graphs, it uses simple radial gauges and vector icons to display data and convey information. Additionally, the presentation includes stunning images that add visual appeal without making it feel cluttered.

LinkedIn Business Presentation

The LinkedIn business presentation showcases a minimalistic design style that is thoughtful and purposeful. Each element serves a specific purpose, and the slides are clean without clutter. Vector icons have been strategically placed to complement the presentation's message, keeping the visuals straightforward. Even when using charts and graphs, the design remains coherent and focused, staying true to the minimalist approach.

Use Visme's AI presentation maker to create minimalist presentations in just a few seconds. It's a game changer if you are short on time or need a quick solution.

All you need to do is provide a prompt and choose your preferred style. The tool will generate every element of your presentation, including text, images, illustrations and more.

This powerful tool saves your time and ensures that your slides look polished and professional. Moreover, you can customize the templates further to add your personal touch, which will impress your audience and effectively communicate your points.

Minimalism has been around since the 1950s. The first instances of minimalist art and design came about in the form of artistic posters. A lot of the artwork was abstract and yet minimalist. A lot has changed since then, but we can still learn a lot from the origins of minimalist design.

Shigeo Fukuda

Fukuda was a Japanese artist and graphic designer  who used minimalism to depict powerful anti-war messages. His posters use minimal color palettes with elaborate black illustrations that even though look complex, are still quite minimal. This poster is one of his most famous works.

Ilmars Rumpeters

Latvian designer Rumpeters designed many covers for the magazine Jauna Gaita. Most of the covers had a minimalist design. This apple is one of his most famous.

Rand is the all-time best logo designer of the 20th century. He was the one to introduce the Swiss style of design into the US. His minimalist posters are a feast to the senses and exemplify how you only need a few elements to convey so much.

This poster was designed for the Aspen Design Conference in 1966.

Drive Minimalism in Your Design with Visme

Minimalist design has become increasingly popular due to its ability to communicate messages clearly and effectively. From brand images and websites to business cards and presentations, adopting a minimalist approach can help you capture the essence of your content without overwhelming your audience.

Visme is here to help you create a myriad of documents, such as presentations, infographics, business cards, social media graphics and more, all infused with the beauty and simplicity of minimalism.

With Visme, you can ensure your designs are visually appealing and maintain a professional edge.

Sign up for Visme today and explore the full potential of minimalist design in all your documents.

Design beautiful graphics you can be proud of with Visme.

Trusted by leading brands

Recommended content for you:

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

18 of the best design portfolio examples

The best design portfolios come in all shapes, sizes and formats.

Getting your portfolio right is vital – it can be the difference between getting hired or not. If you need to update yours, we definitely think looking at a few examples is a good place to start, which is why we've collated this list of the best design portfolios around.

We've included portfolios from creatives of different disciplines, including illustrators, studios and freelance designers. Each excels in different elements, for example, while one may have stunning aesthetics, another may have a brilliant user experience. 

To start building your design portfolio, you need a platform to create it on. In which case, you can see our best website builder post or you can head over to the best portfolio templates or WordPress portfolio themes , which have pre-existing templates. But for now, just scroll down to indulge in some of the best design portfolios, listed in no particular order.

Top design portfolio examples for inspiration

01. bruno simon.

Paris-based creative developer Bruno Simon has approached his portfolio in an unexpected way. You can actually drive a virtual car between his projects and experience using a keyboard. In 2019, it won Site of the Year at  awwwards , and it's not hard to see why. We wouldn't recommend this type of portfolio to everyone, but if you can make the design of your portfolio show off the skills you want to highlight, then you should.

Gus is a creative strategy company rather than a straight design site, but we think there are plenty of lessons to be learned from its brilliant site. It's cleverly laid out on a grid, and strikes an irreverent tone while giving the reader exactly what they're looking for, with an easy to navigate UX. We particularly like the ' frequently asked questions ' section.

03. Good Habit

London branding and design studio, Good Habit , has a fun and fresh portfolio that beautifully displays its work. A plainer Studio section outlines what the studio does, while the brands section displays projects with large format photography intermixed with sections of texts. It really works.

04. Studio Feixen

This Switzerland based design studio is absolutely jam-packed full of fun and characterful work. Studio Feixen perfectly showcases its vibrant work with a mix-match style portfolio that abstains from a 'less-is-more' approach. Despite the examples being framed in a range of different sized shapes on the portfolio page, the site still looks cohesive.

Get the Creative Bloq Newsletter

Daily design news, reviews, how-tos and more, as picked by the editors.

05. RoAndCo

Founded by creative director Roanne Adams, NYC-based RoAndCo offers beautifully crafted design, branding and creative direction to clients in fashion, beauty, tech and lifestyle. Viewing RoAndCo’s portfolio is an experience in itself, in keeping with the studio's work ethos. Projects are presented in an editorial-like fashion, allowing the viewer to flick through split-screen images, animated web presentations and full-screen video. It's a carefully considered design portfolio and a pleasure to view, whether you're browsing on a computer or a mobile device. 

06. Robin Mastromarino

Paris-based interface designer Robin Mastromarino employs some neat UI animation touches to keeps things fresh on his design portfolio site. His projects appear as though they're on a wheel, juddering into view, which is an engaging effect. The images in each case study respond to scrolling by warping slightly. It's an effect that we wouldn't recommend for every creative, but for a UI design specialist, this strikes the right note and gives a taster of what the designer can do. 

07. Active Theory

Entering Active Theory 's portfolio website is like visiting a whole other world. It employs a moody, almost cyberpunk aesthetic throughout, and to great effect. From the atmospheric homepage animation with mouse-activated glitch effects to the trippy About page, the setting all gels together to form a cohesive package. The studio keeps things cleaner for its project pages. Each example features a full-screen animation overlaid with a short blurb and relevant links to further information, including detailed case studies hosted on Medium.

08. Raw Materials

Raw Material' s site is a feast for the eyes. The Work section is particularly fun, with more detail on projects shown through diagrams and images. We also like the 3D models in the 'Hello' section, which also appear in 'Contact'. Overall it's a fun fresh site that makes the studio stand out from the crowd.

09. Velvet Spectrum

Velvet Spectrum is the online moniker of visual artist and designer Luke Choice. He shows that simplicity can also make an impact on his homepage, which shows a montage of uber-colourful thumbnails that lead through to visually arresting super-size examples of his work for maximum impact. The black background keeps things clean and helps the work stand out. It makes for a simple but highly effective design portfolio.

10. Locomotive

Locomotive , a studio based in Quebec, Canada, specialises in crafting digital experiences, so it's taken care to make its design portfolio site an all-round delightful and engaging experience. Playful, entertaining animations bring the site to life, and not just on the homepage. It seems like thought and effort has been put into every detail. Little surprises keep the viewer's interest while they browse through the site, making this a perfect example of how animated flourishes can be used effectively without them becoming gimmicky or distracting.

11. Studio Thomas

Named after its two creative directors, Thomas Austin and Thomas Coombes, Studio Thomas in East London creates visual communication for both physical and digital worlds. Its portfolio is a superb example of Brutalist web design with plenty of neat touches. Projects are presented in an orderly but eye-catching way with clear visuals and wireframe models. The site perfectly reflects the studio's explorative and experimental attitude, and it backs up the studio's claim to offer "design for bold brands."

12. Buzzworthy Studio

Describing itself as a "badass digital studio in Brooklyn", Buzzworthy Studio really needed to come up with the goods to back up that claim, and happily, its portfolio does the job. It features dazzling web techniques from the off. Bold typography and animation combine to grab your attention, and a strong eye for aesthetics ensures that viewers stick around to explore all of Buzzworthy's projects. It's one hell of a calling card.

13. Xavier Cussó

This stunning portfolio site for Barcelona-based designer Xavier Cussó was built by Burundanga Studio. It shows off Cussó's work with bold colours, in-your-face typography and practically every animation and parallax scrolling trick in the book. But that doesn't make it feel overloaded. The animation makes and impact and maintains the viewer's attention throughout.

14. Merijn Hoss

Illustrator and artist Merijn Hoss takes a more pared-back approach, but his design portfolio is still very effective. Hoss creates beautifully detailed psychedelic works of art, but his profile presents his work in quite a simple, clean format. It's one of the most traditional approaches we've included on this list of design portfolios and isn't nearly as flashy as some of the previous examples, but it works well because the colourful thumbnails really pop out of the gallery's white background, putting the focus on the artist's work. Click the thumbnails, and large project images and a short description are revealed. Hoss's design portfolio is proof that you don't need all the bells and whistles to make an impact.

15. ToyFight

Manchester-based studio ToyFight uses a number of whizzy effects – from parallax scrolling to animated transitions and even 3D rendered versions of the studio's founders fighting each other. All of this could threaten to overwhelm the work on show, but seeing as it's been executed with such visual humour and panache, the site is a joy to explore. This is a good lesson in how personality can also sell creatives'  work.

16. Made Thought

The London and New York-based contemporary branding and design studio Made Thought shows that bigger can definitely be better with a portfolio that's impossible to ignore. With an onslought of text and images facing you straight away, that then gives way to stunning examples of work. It certainly feels modern, aided by the fact the studio regularly updates its portfolio site to keep it looking fresh.

17. Malika Favre

Illustrator Malika Favre uses a full-screen edge-to-edge tapestry of thumbnails to entice visitors into viewing her vibrant artwork in more detail. The colours and layout already draw attention, while the arrangement of animated pieces within still artworks serves even more to keep eyes on the screen. Once clicked, the thumbnails reveal a full-screen gallery presentation of the work featured. It's displayed on complementary coloured backgrounds that show off her work to great effect and makes for a bold, colourful presentation that grabs the viewer's attention.

18. Yul Moreau

Born in Seoul, based in Paris and "raised by the '80s", Yul Moreau has a portfolio site that grabs your attention from the off with its splendidly garish background montage of retro video. This single-pager does a brilliant job of showcasing the art director's work, combining video, images, clever scroll effects and detailed text explanations to give a complete overview of his work.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at T3.com, but continues to write about design on a freelance basis in her spare time. 

• Rosie Hilder

Related articles

• 2 Artists threaten to leave Instagram in droves over AI art training
• 3 I’m shocked Messi’s drinks packaging design got approved
• 4 Boston Marathon's new logo didn't need this corporate addition
• 5 Photoshop users have serious questions over new terms of use
• 3 Boston Marathon's new logo didn't need this corporate addition
• 4 Maxon Studio is a "creative kickstart" for motion graphics artists, says CEO David McGavran
• 5 At first I wasn't a fan, but now I'm Happy with Pharrell's Lego biopic

Find the images you need to make standout work. If it’s in your head, it’s on our site.

• Images home
• Curated collections
• AI image generator
• Offset images
• Backgrounds/Textures
• Business/Finance
• Sports/Recreation
• Animals/Wildlife
• Beauty/Fashion
• Celebrities
• Food and Drink
• Illustrations/Clip-Art
• Miscellaneous
• Parks/Outdoor
• Buildings/Landmarks
• Healthcare/Medical
• Signs/Symbols
• Transportation
• All categories
• Editorial video
• Shutterstock Select
• Shutterstock Elements
• Health Care
• PremiumBeat
• Templates Home
• Instagram all
• Highlight covers
• Facebook all
• Carousel ads
• Cover photos
• Event covers
• Youtube all
• Channel Art
• Etsy big banner
• Etsy mini banner
• Etsy shop icon
• Pinterest all
• Pinterest pins
• Twitter all
• Twitter Banner
• Infographics
• Zoom backgrounds
• Announcements
• Certificates
• Gift Certificates
• Real Estate Flyer
• Travel Brochures
• Anniversary
• Baby Shower
• Mother’s Day
• Thanksgiving
• All Invitations
• Party invitations
• Wedding invitations
• Book Covers
• Editorial home
• Entertainment
• About Creative Flow
• Create editor
• Content calendar
• Photo editor
• Background remover
• Collage maker
• Resize image
• Color palettes
• Color palette generator
• Image converter
• Contributors
• PremiumBeat blog
• Invitations
• Design Inspiration
• Design Resources
• Design Elements & Principles
• Contributor Support
• Marketing Assets
• Cards and Invitations
• Social Media Designs
• Print Projects
• Organizational Tools
• Case Studies
• Platform Solutions
• Generative AI
• Computer Vision
• Free Downloads
• Create Fund

21 Tasteful Logo Color Combinations for Modern Brands

Pick the perfect color combination for your logo color palette with this guide to the best logo colors for branding and marketing. discover 20+ logo color schemes that make for memorable and effective brand identities..

In this article, we’ll cover:

• Why Logo Color Combinations are Important

Common Mistakes When Deciding on Color Combinations

How many colors can be in a logo color combination.

• Red-Orange and Buff White
• Buff Pink and Gray
• Neon Green and Blue
• Mint Green and Cyan Blue
• Peach and Brown
• Green and Cream
• Gradient Pink and Blue
• Forest Green and Amber Brown
• Red and Camel
• Purple and Yellow
• Keep scrolling for more . . .

How Shutterstock Can Help You Create a Unique Brand Logo

License this logo template via Nicholas Slavinsky .

Why Logo Color Combinations Are Important

The logo color schemes used by some of the world’s most popular brands are rarely the result of chance. Branding experts know that business color schemes are crucial for making the right first impression, forging a lasting connection with your customer base and shaping the emotional reactions of individuals towards your brand.

If you thought choosing a logo color palette was simply a case of picking a couple of hues from the color wheel , think again!

• How to Use the Color Wheel to Build a Brand Palette
• 10 Tech Color Palettes for Branding and Logos
• The Ultimate Guide to Creating a Website Color Scheme (Plus 20 FREE Color Palettes)

We know that color can have huge psychological, emotional, and social effects on humans, but the role that color plays in logo design and branding cannot be underestimated.

Research has shown that a logo color scheme unlocks potentially hundreds of culturally-loaded interpretations in the human brain, such as this 2021 survey which connects logo color choice to gender perception in consumers, while this 2020 study showed how crucial logo color choice was in determining whether a consumer thought a product was eco-friendly or not.

In addition to these very specific cases of color use in logo design, it’s important to be aware of how particular colors can make customers feel towards your brand.

A logo that uses an all-red palette might risk appearing aggressive or intimidating in the wrong brand context, or make a consumer feel energized and motivated in a different type of logo design.

When using multiple colors as part of a logo color palette, it is also possible to maximize, downplay, or offset certain psychological color effects, making the task of choosing logo color schemes a fine-tuned balancing act.

You can manipulate the psychological impact of colors in your logo designs by choosing color pairings that bring out the best characteristics of each color. License these logo templates via Dexter Vector and createvil .

License this logo template via sreewing .

What to Consider Before Choosing Colors for Your Logo

The best logo color combinations are those that are perfectly suited to your brand and its target audience , which requires thoughtful market research into the psychological impact of your chosen colors, as well as insights into common color schemes that are considered to be appropriate for your brand’s industry.

For example, a construction business might opt for an orange and blue color scheme on a logo template , which aligns with the colors usually favored within this sector, but this logo color combination also sends out the right sort of psychological messaging to customers and other B2B contractors, which is that orange is energizing and perceived as representing good value , while blue is stable , reliable , and has a corporate association.

• Brand Colors: The How and Why of Picking the Right Colors
• Sustainable Design: 10 Brand Color Palettes to Stop Greenwashing

However, you might want to choose a logo color combination that differs to the norm within your industry, in order to create a disruptor brand and mark the business out as offering something different. This is a riskier choice in some ways, but can pay off hugely if the right colors are chosen.

Think, for example, of Apple , who used a multicolored logo in the 1980s and 1990s to create a point of difference in an emerging tech industry that was dominated by blue and gray branding.

While the brand later reverted to minimal black and gray logo color schemes, Apple revisited their rainbow-hued brand origins in a super-colorful ‘Spring Loaded’ marketing campaign in 2021.

While a rainbow of colors might not be the most suitable choice for your brand (but if they are, go for it!), there are a number of different types of color schemes that work particularly well for logo color combinations, including:

• Using a scheme that features high color contrast : This a good color strategy for creating interest and energy in your logo design, and is also an effective way of boosting the visibility of a logo when using for designs that require accessibility , such as websites and apps. Black and white is a high contrast color combination, as is black and yellow , or blue and yellow .
• Using complementary colors as part of your logo color palette : Complementary colors sit opposite each other on the color wheel, and make for a balanced color pairing that feels both interesting and natural. Think red and green , yellow and purple , or blue and orange .
• Try analogous colors in your logo design : A good option for brands that require a calm and collected color scheme, analogous colors sit next to each other on the color wheel, allowing you to create a subtle, graduating logo color palette. Try blue-violet, violet and red-violet , or red-orange, orange and yellow-orange .

The two most common mistakes when choosing colors for logo designs is selecting either colors that clash , creating a visually unattractive result, or colors that send out the wrong message to your brand’s audience.

You can sidestep the latter by following the guidance above , and to avoid using clashing colors, you’ll need to familiarize yourself with the color wheel .

You can also invest in a Pantone color guide , which suggests seamless (and never clashing) color combinations based on the color institute’s latest marketing research.

There is no limit to the number of colors you can have in a logo color palette, and indeed some very successful brands opt for logo color schemes that incorporate multiple colors, to create an ultra-colorful effect.

However, a good rule of thumb is to generally use only one or two colors in a logo color combination . This ensures that the design of the logo will remain clear and legible, and the psychological effect of the chosen colors in your design won’t be diluted by using too many colors.

How do you match logo colors to create a simple yet effective logo color palette? While seeking out color combinations that traditionally ‘match’ one another is a fail-safe approach for building your brand color palette, you might be surprised at the positive results of using unexpected or unusual color combinations.

Below, you’ll find 21 logo color combination ideas that bring together two color combinations into a perfectly balanced pairing.

License this logo template via Vozduh .

21 Logo Color Combination Ideas

Looking for logo color combinations to breathe life into your business brand identity? These 21 color schemes suggest colors that look good together when used in logo design and branding projects, including the suggested best three color combinations for tech startups , retailers, corporate brands, and more.

Below, you’ll find trend-driven logo color schemes to suit every type of brand identity, including neon pastel colors, jewel-toned schemes, and go-getting color combinations for sports logos and fitness brands.

1. Red-Orange and Buff White

Best for: hr businesses, sports branding, corporate logos.

Temper red’s aggression by using a softer red-orange that radiates warmth without losing the energy and passionate nature of red.

This is a subtle take on a go-getting logo color combination that would be a great fit for corporate branding.

2. Buff Pink and Gray

Best for: lifestyle logos, retail branding, wellness logos.

Designing a logo for a lifestyle brand? Try out this whispery and gentle logo color palette of buff pink and green gray that radiates calm and gives a nature-inspired mood to a logo design.

3. Neon Green and Blue

Best for: tech branding, electronics logos.

Play with the eye-catching benefits of color contrast with this dark blue and neon green logo color palette.

Blue brings a corporate, stable element to the energy and eco credentials of neon green.

4. Mint Green and Cyan Blue

Best for: medical branding, pharmaceutical logos.

Medical brands often use green, blue, or white in their branding to signify healing and tranquility. For a modern twist on medical logos, try mint green and cyan blue in a gradient logo color scheme.

5. Peach and Brown

Best for: beauty brands, yoga branding, organic products.

This earth-toned logo color combination would be a perfect fit for organic branding or beauty logos. Brown is associated with nature and stability, while peach brings a retro 1970s feel to the color scheme.

6. Green and Cream

Best for: organic food brands, eco branding, sustainable logos.

Up the eco impact of your logo design with this environmentally-minded logo color palette. Combining green with cream feels more contemporary than pairing with white, giving this logo color combination a more muted, pared-down feel.

7. Gradient Pink and Blue

Best for: media companies, advertising brands, website logos.

Gradient color palettes are great for injecting logos with dynamism and a sense of movement. They also translate beautifully to websites and app designs, especially when set against deep black backgrounds .

This logo color combination uses two on-trend colors, fuchsia pink and purple blue, that can be graduated together for a serene and futuristic logo design.

8. Forest Green and Amber Brown

Best for: wildlife branding, charity logos.

Bring your brand project down to earth with this nature-inspired business color scheme.

Forest green and amber brown are both colors commonly found in natural environments, and you can boost their earthy mood even further by bringing in sky blue to the logo design or background color.

9. Red and Camel

Best for: retro branding, sports team logos.

This retro-inspired logo color combination would be the perfect match for sports teams. Red is energetic and primal, but it is given a softer, retro feel when paired with the earthiness of camel brown.

10. Purple and Yellow

Best for: tech logos, sports team branding, research branding.

Purple is one of the most underused hues in business color schemes, but it really shouldn’t be so neglected. After all, purple is expansive, representing forward-thinking, wisdom, and spirituality.

This makes purple a wonderful color partner for brands that want to appear authoritative and future-minded. Team purple with mustard yellow to use a complementary color in your logo color palette, and to offset the somewhat serious mood of this understated hue.

11. Orange and Red-Brown

Best for: vacation branding, hotel logos, real estate brands.

This logo color combination makes use of analogous colors , which are neighboring colors on the color wheel, to create a harmonious and relaxing logo color scheme.

Rich orange and red-brown are warm and pampering hues, bringing to mind the earthy comforts of home, making this color scheme a good fit for hotel brands and real estate logos.

12. Violet and Coral Pink

Best for: media and advertising logos, pr, startup branding.

A playful take on color combinations, multi-colored logos are a great way to tap into a childlike, open-minded mood in your brand designs.

Violet , occupying the mysterious space between blue and purple, is experimental and creative, while coral pink is naive, warm, and fun-loving.

License this logo template via Dexter Vector .

13. Orange and Royal Blue

Best for: food brands, wholesale logos, logistics branding.

Solid and stable blue teams up with more vibrant and active orange in this well-balanced, complementary color palette.

If you’re looking for a logo color combination that speaks of both a go-getting nature and solid reliability, this is the brand color palette for you.

License this logo template via createvil .

14. Teal Blue and Dark Green

Best for: adventure branding, outdoor sports logos, travel branding.

Aquatic teal blue and forest-inspired dark green create the perfect logo color combination for adventure sports logos or travel branding.

Natural and exploratory, this is a color scheme to inspire wistful vacation dreaming.

15. Black and White

Best for: creative branding, art logos, movie production branding.

Black and white is an often underused color combination in logo design, or at least sometimes seen as a basic color pairing to use when nothing else quite fits.

However, both black and white have distinctive personalities and, when combined, create the most striking color contrast.

Use this striking color combo for chic logos (think Chanel), creative branding, or logos for art or movie studios.

16. Hot Orange and Straw Yellow

Best for: summer branding, travel logos, budget brands.

Transport your customers to warmer days with this summer-inspired logo color scheme.

A balance of hot orange, which brings passion and energy, and paler straw yellow, which speaks of carefree days under the summer sun, makes this logo color palette a great fit for seasonal branding or budget-friendly brands.

17. Dark Teal Blue and Red

Best for: fitness logos, gym branding, food logos.

Inspire action with this sports-inspired palette of dark teal blue and rich scarlet red. Use this assertive color combination for fitness brands, gym logos, or food packaging.

18. Neon Turquoise and Red-Purple

Best for: creative studio logos, film and photography branding.

Mysterious and expansive, red-purple is the perfect foil to the sharp, acid energy of neon turquoise green in this high-contrast logo color palette—a nice fit for creative logos or photography brands.

19. Dark Plum and Pink

Best for: retail branding, beauty logos, wellness branding.

Bohemian-inclined brands should consider an alternative to earth colors with this dark plum and pink logo color scheme.

Feminine and down-to-earth, this rich color palette brings depth and warmth to logo designs for retail, fashion, or beauty.

20. Orange and Black

Best for: construction branding, architecture logos.

Construction firms and architecture practices trade on reliability and safety, making it paramount to communicate these values through your brand identity.

Orange is considered to be near-universally the color of safety—seen on signage, bridges, and high-visibility clothing—so it makes sense to bring this color into your logo color combination.

This logo color scheme also offers black as a high-contrast pairing for bright orange.

21. Aqua Blue and Violet

Best for: app logos, tech startup branding, corporate branding.

Give your app logo the best chance of standing out on a crowded phone screen with this sharp, tech-minded logo color combination.

Aqua blue is cool and collected, boosting the authority of your brand, while violet brings edgy interest.

Now that you’ve browsed some of the best business color schemes for creating eye-catching logos, you’re ready to start building your own unique brand logo! Where to begin?

With the resources on offer through Shutterstock, you can create logo designs that are completely bespoke, easily incorporating your own choice of text and colors into a professionally-designed logo template .

You can also check out the brand design templates available on Shutterstock Create , to start creating your own unique brand identity in no time.

Don’t forget to check out these helpful resources for creating brand logos, as well as brand building for solopreneurs, startups, and small businesses:

• How to Design a Logo
• FREE Modern Logo Design Clip Art Pack

How to Build a Brand Identity in 5 Easy Steps

• How to Make a Brand Kit

License the logo template used in the cover image via Surricen .

Recently viewed

Related Posts

Website Design Ideas, Examples, and Inspiration

A good website design merges usability with aesthetic style. We’ll…

Branding Package Ultimate Guide (with Examples)

Bringing together all of your brand identity elements into a…

10 Successful Pitch Deck Examples (and 2 Examples to Avoid)

A pitch deck is a short presentation used to communicate…

Follow this guide to streamline the branding process and design an effective, professional brand identity ASAP.

© 2023 Shutterstock Inc. All rights reserved.

• Terms of use
• License agreement
• Privacy policy
• Social media guidelines

2024’s Best Live Streaming Platforms – Rated & Reviewed

Learn More about Live Streaming

The best live streaming platforms at a glance

How to choose a live streaming platform.

• 2. Restream
• 3. Vimeo Livestream
• 4. Brightcove
• Live Streaming Platforms FAQ

If you’re on the hunt for the best live streaming platform, you’ve come to the right place. 

With a long list of options available – each with their own standout features – it can be a challenge to pinpoint which platform will best be the best for your specific needs.

This article is designed to guide you through the maze of popular live streaming platforms of 2024. 

We’ll explore various use cases and key features, allowing you to make a well-informed decision to succeed with your streaming goals.

So, let’s dive in…

Before we dive into each streaming platform, let’s zero in on how to pick the best live streaming platform to match your goals and business needs. 

Social media vs. dedicated live streaming platforms:

First up, deciding whether to stream on a popular social media platform or opt for a dedicated streaming service.

Think of it as choosing between a Swiss Army knife and a specialized tool. Platforms like YouTube Live, Facebook Live, and Twitch are your Swiss Army knife: versatile, easy access to large audiences, engaging social features, and straightforward monetization. However, they come with strict content guidelines and limited customization.

In contrast, specialized live streaming platforms may reach smaller audiences but give you greater control over your brand and monetization options.

So, what’s your priority: reaching the most viewers or monetizing an existing audience through a dedicated platform? 

This article will focus on guiding you through the top dedicated live streaming platforms. By the end, you’ll understand what to consider when choosing a live streaming platform, and whether it is the right fit for your business. 

Key considerations for choosing a live streaming platform

• Monetization: Dive into how you can make money with each live streaming platform . Are we talking subscriptions, pay-per-view, or maybe some cool sponsorships? Check out how they split the revenue with you—it could really make a difference to your bottom line!
• Customization and branding: Pick a live streaming platform that lets you spice up your stream’s look and feel, and even embed it on your own website. Keeping your branding consistent helps you look pro.
• Audience engagement tools: Go for platforms that support fun ways to interact, like lively chats, engaging polls, Q&A sessions, and playful games. This builds your community and keeps your fans hooked and coming back for more.
• Integration and compatibility: Make sure the live streaming platform easily connects with your existing tech and social media. Smooth cross-posting and hassle-free streaming are a must for a slick operation.
• Analytics and performance tracking: Opt for platforms that let you deep-dive into analytics. Knowing who’s tuning in, from where, and what grabs them helps you tailor your content perfectly.
• Reliability and support: Check out the platform’s reliability and the customer support on offer. Good tech support can be a game-changer for smoothing out those inevitable live stream snags.

Armed with this guide, you’re all set to pick a live streaming platform that checks all your boxes for tech, community vibes, and content mastery.

Now, let’s take a closer look at the top contenders and see what they bring to the table!

The top 7 live streaming platforms

Best for: Video content creators looking to scale their membership businesses efficiently.

G2 rating: ⭐️ 4.8 out of 5

Reasons to use Uscreen for live streaming: 

Uscreen is a solid choice if you’re looking to boost your video content game, especially when it comes to building up a membership model . It’s not just about streaming your content; it’s about making the most out of each stream financially and community-wise. With Uscreen, you can keep it simple with a subscription, or you can maximize every broadcast by setting up pay-per-view or accepting donations. 

What’s really helpful is the way Uscreen lets you integrate membership options seamlessly. This means you can roll out exclusive content for your subscribers, which keeps your community engaged and growing over time. Plus, the platform ensures that your streams look sharp on any device—be it phones or smart TVs—so everyone gets the best viewing experience.

Another cool feature is the interactivity Uscreen supports. You can chat live with your audience, schedule streams in an interactive calendar, and even manage pre-registrations for upcoming events. It keeps everyone involved and looking forward to what’s next.

And don’t worry about your live content just disappearing once the stream ends. Uscreen lets you archive your content so it can keep working for you as on-demand material, allowing you to reach viewers who missed the live event.

Lastly, Uscreen helps you understand your audience better with detailed analytics and provides tools to help promote your content effectively. So, if you’re looking for a platform that supports both your current needs and your growth, Uscreen could be just what you need. 

I manage, post and engage with my Uscreen platform daily, 1 – 10 hours per day, for about 2 years. Uscreen is the platform that will set your digital presence apart from anyone who does what you do. Top notch multimedia, thread and subthread, communities. The video presentation screens, ability to drop ads and collect money live, is second to none for self-determining the vibes of your video content. Geoffrey C. Verified User.

Pros of using Uscreen

• ✅ Integrated platform: Combines live video streaming , video on demand, and community building into a unified, branded experience.
• ✅ Monetization options: Extensive monetization features including subscriptions, pay-per-view, and donations.
• ✅ Mobile and TV apps : Broadens reach with branded apps across multiple devices including iOS, Android, and various TV apps.
• ✅ Engagement tools: Live chat, real-time interactions, and community features enhance viewer engagement.
• ✅ Repurpose content: Archive your live streams so they can keep working for you as on-demand material.

Cons of using Uscreen

• ❌  Limited advanced community tools: Lacks some advanced community engagement features, such as direct messaging and interactive group meetings.
• ❌ Complex for newcomers: Could be overwhelming for creators new to full-time content production or those seeking a basic streaming solution.
• ❌ Cost: Upfront costs that can be pricey for newcomers or smaller creators.
• ❌ Dedicated streaming platform: Uscreen is not built for discovery so an existing audience is needed to push content to.

Is Uscreen for you? 

If you’re after a live streaming platform that’s easy to use, helps make money from your content, and builds a community, Uscreen could be a good fit. It offers straightforward tools for monetization and engagement without needing deep tech skills.

Beyond just live streaming, Uscreen offers a suite of features that greatly enhance a content creator’s toolkit. From distributing content through branded mobile and TV apps to fostering community interaction and enabling in-app purchases, Uscreen simplifies content monetization and audience engagement. 

However, if you’re budget-conscious, need high customization, or looking to stream gaming or host big live events, Uscreen might feel limited. It’s also not ideal if you like integrating many apps and tools, where a more specialized platform could better serve your needs.

Uscreen pricing

Uscreen pricing comes in 3 plans:

• Growth: $149 per month + $1.99 per paid member, per month. Best for creators focused on growing a small video membership online.
• Pro: $499 per month + $0.99 per paid member, per month. Best for serious creators growing a robust community on mobile & web.
• Plus: Custom pricing. Best for established creators needing full brand control on all devices. 

Build, launch and manage your membership, all in one place.

Best for: content creators looking to maximize audience reach through multistreaming across multiple platforms.

G2 rating: ⭐️ 4.3 out of 5

Reasons to use Restream for live streaming: 

If reaching a broad audience is your goal, Restream could be ideal. It lets you broadcast simultaneously to over 30 platforms like Facebook, YouTube, and Twitch, ensuring maximum exposure.

Restream boosts your visibility and engagement by streaming across multiple platforms, enhancing interaction across different communities. It consolidates all chat interactions into one manageable place, and you can personalize broadcasts with your branding. Plus, it includes tools for hosting guests, managing chats, and customizing controls directly from your browser.

You can also stream pre-recorded content to maintain quality when you’re not live. Features like RTMP pull links add real-time translations or extra video sources, enhancing your professionalism.

Restream ensures reliability with its backup stream feature during technical issues. Its detailed analytics help refine your strategy by understanding audience behaviors.

If you’re managing multiple social media accounts and wish to livestream all at once, then Restream is your go-to Tool! With one device, we can stream to all of our social media! MikeToon S. Verified user .

Pros of using Restream

• ✅ Combines video hosting, live streaming, and community building in one service.
• ✅ Extensive options for monetization including subscriptions, pay-per-view, and donations integrated within the platform.
• ✅ Offers the ability to launch branded mobile and TV apps, enhancing content accessibility and brand visibility.
• ✅ Built-in tools for building a community, such as discussion forums and interactive features.
• ✅ More control over the content and subscriber data, providing a white-label solution that supports brand consistency.

Cons of using Restream

• ❌ Lacks built-in video editing tools, which can be a limitation for creators who need to polish their streams.
• ❌ Full HD streaming is only available on higher-priced plans, potentially restricting quality for budget-conscious creators.
• ❌ While powerful, managing streams across multiple platforms can be complex and may require additional coordination.
• ❌ Streaming pre-recorded videos is restricted to higher-tier plans, limiting flexibility for those on lower or free plans.
• ❌ Priority support is only available for premium plan subscribers, which could delay resolution times for users on lower tiers.

Is Restream for you? 

If you’re looking to broadcast your content simultaneously across over 30 platforms, love the idea of engaging your viewers with integrated chat, and could use features like Full HD streaming, multi-camera live streaming setups, and insightful analytics, then Restream could be a slam dunk for you.

But hold up—let’s make sure it ticks all your boxes. If you’re aiming for ultra-high-definition streams beyond 1080p, need some hefty video editing tools built right in, or need to upload larger file sizes or quantities, Restream might feel a bit restrictive. 

Also, it’s worth noting that some of the coolest perks, like streaming pre-recorded videos and ditching the standard Restream branding, are only available on the pricier plans. So if you’re watching your wallet, you might need to weigh whether these features are worth the extra dough.

Restream pricing

• Free plan: Stream up to 2 channels with access to up to 30+ channels. 
• Standard plan ($19 / month): Stream up to 5 channels. 
• Professional plan ($49 / month): Stream up to 8 channels.
• Premium plan ($99 / month): Stream up to 15 channels. 

Vimeo Livestream

Best for: professional content creators needing high-quality, monetizable, large-scale live events. 

Reasons to use Vimeo Livestream for live streaming: 

If you’re aiming for a professional-level live stream, Vimeo Livestream is a top choice. It’s designed for creators who prioritize high-quality streaming experiences for a global audience.

Vimeo Livestream offers Full-HD 1080p streaming that’s crisp and clear, and allows extensive customization of your streaming space with your brand’s logos and colors. The platform handles large events effortlessly with features like multi-camera support, real-time captioning, and interactive overlays, making your content dynamic and accessible.

Monetize your streams through subscriptions, pay-per-view, and advertisements, and keep your content secure with DRM and private streaming options. Its simulcasting feature maximizes your reach by streaming to multiple platforms at once.

Vimeo Livestream also provides detailed analytics to help you understand viewer behaviors and refine your future strategies. Beyond live video streaming, it includes on-demand video hosting, custom OTT app creation, and a robust CMS, supporting your entire video production and marketing workflow.

Livestream Studio has many sophisticated controls that allow me to stream a very polished video weekly to our many subscribers. I take full advantage of the three GFX channels during our Masses. Tom B. Verified user.

Pros of using Vimeo Livestream

• ✅ Provides Full-HD and professional-grade video streaming capabilities.
• ✅ Includes advanced production tools, customizable video players, and multistreaming options.
• ✅ Features like DRM and private streaming options enhance content protection.
• ✅ Offers various monetization options including subscriptions and pay-per-view.
• ✅ Leverages a powerful network for high-quality streaming worldwide.

Cons of using Vimeo Livestream

• ❌ The platform can be expensive, especially for those with limited budgets or basic streaming needs.
• ❌ Less flexibility in customization compared to other white-label platforms.
• ❌ Offers relatively basic analytics which may not suffice for in-depth audience analysis.
• ❌ Fewer options for integrating streaming with broader marketing campaigns.
• ❌ Does not provide service to all regions, notably lacking coverage in China.

Is Vimeo Livestream for you? 

Looking for a top-notch, professional live streaming service and have the budget to back it up? Vimeo Livestream could be just the ticket with its high-quality streaming and robust feature set. 

However, it’s not all roses; if your needs stretch to deep customization, ultra-detailed analytics, broad marketing integrations, or reaching viewers in tightly regulated regions like China, you might come across some limitations. 

Also, its steeper price and somewhat limited monetization options might not sit well if you’re tight on budget or looking for more creative ways to make money. Before you jump in, really think about your specific streaming needs and financial leeway to see if Vimeo Livestream aligns with your goals.

Vimeo Livestream pricing

Vimeo’s live streaming capabilities kick in with their Advanced plan, which starts at $65 per month.

For their Enterprise plan, which also includes live streaming, you’ll need to contact their team directly for details.

Best for: large-scale businesses and media houses that need a robust, high-quality live streaming solution.

G2 rating: ⭐️ 4.0 out of 5

Reasons to use Brightcove for live streaming: 

If you’re looking to boost your live video streaming, Brightcove is a solid choice with its high-quality, global broadcasting capabilities. Whether for big events or smaller gatherings, it delivers a smooth streaming experience on any device, adapting to various internet speeds.

Brightcove supports multiple monetization options—ads, subscriptions, and pay-per-view—allowing you to customize how you generate revenue based on your audience and content. You can also personalize video players to keep your brand consistent and enhance viewer engagement.

Interactive features like polls, chats, and Q&A sessions enrich viewer interaction, and robust integration with marketing tools and CRMs helps streamline your broader marketing strategies.

With detailed analytics from Brightcove, you can dive deep into viewer behaviors and engagement, crucial for refining your strategy and strengthening community ties.

Beyond live streaming, Brightcove offers Video on Demand (VOD) and over-the-top (OTT) services , allowing for a comprehensive viewing experience and the ability to monetize archival content. It also integrates with e-commerce platforms like Shopify for shoppable content and employs advanced ad insertion techniques to ensure your ads are seen, boosting revenue potential. Plus, security features like DRM protect your content from unauthorized access.

Brightcove is the only platform that we have found that checks all of our live streaming and video needs in a single platform. And the needs they didn’t meet in the beginning they quickly developed to beat out the competition.  Jared C. Verified user.

Pros of using Brightcove

• ✅ Brightcove enhances monetization with advanced ad integration that bypasses ad blockers, ensuring ads are delivered effectively.
• ✅ Offers deep customization options for its video player, allowing content creators to tailor the viewing experience to precisely match their brand.
• ✅ Provides robust analytics that offer detailed insights into viewer engagement, helping creators optimize content strategy based on data-driven feedback.
• ✅ Integrates seamlessly with major business and marketing platforms, enhancing workflow and user experience across various tools.
• ✅ Designed to handle large-scale live events effortlessly, providing reliable streaming regardless of the size of the viewership.
• ✅ Includes advanced interactive tools such as live polling, quizzes, and CTAs within streams to increase viewer participation and engagement.

Cons of using Brightcove

• ❌ Brightcove’s advanced features and scalability come with a high price tag, potentially putting it out of reach for smaller creators or startups.
• ❌ Currently, Brightcove does not support virtual reality content, limiting creators who wish to explore or expand into VR live streaming.
• ❌ Brightcove’s live streaming is primarily designed for single-stream outputs and does not natively support multi-camera setups or multi-speaker video conferencing, which can be a significant drawback for complex event productions.
• ❌ While Brightcove excels at distributing and monetizing video content, it offers limited tools for content production itself, requiring users to rely on external tools or platforms for content creation and more dynamic engagement features.
• ❌ Brightcove is primarily designed for large-scale operations, which means its tools and services may be more than what is necessary for individual creators or small teams.

Is Brightcove for you? 

Brightcove is a fantastic choice for large-scale content producers and enterprise organizations looking for a professional-grade streaming platform. It’s packed with solid monetization options, extensive customization capabilities, and powerful analytics, all designed to support high-level operations. 

However, it might be a bit much for the little guys. If you’re a smaller creator or just kicking things off, Brightcove’s high costs and technical complexity could feel overwhelming. It’s tailored more for the big players, with features that might be overkill if you’re flying solo or part of a small team.

Also, if you’re working with limited technical resources or need a live streaming platform that supports unrestricted global streaming, you might find a better fit with other live streaming platforms that align more closely with your scale and technical needs. Dive deeper into Brightcove alternatives here .

Brightcove pricing

Brightcove only offers custom pricing so you will need to talk directly to their team directly. 

Best for: professional broadcasters and businesses that need a comprehensive live streaming service with extensive API capabilities and global distribution.

G2 rating: ⭐️ 4.5 out of 5

Reasons to use Dacast for live streaming: 

Dacast is an excellent live streaming platform for professionals and businesses looking for a robust, scalable solution. It’s particularly effective for niche markets—whether you’re broadcasting sports, religious services, or educational content, Dacast tailors its features to meet specific industry needs.

What’s great about Dacast is its seamless integration with your existing business tools like CRMs and marketing platforms, simplifying your workflows and boosting efficiency. During live broadcasts, you get real-time analytics, allowing you to tweak your content on the fly to optimize viewer engagement.

Dacast offers advanced API access for deep customization, fitting perfectly if you need specific functionalities or want to integrate tightly with other digital services. It also uses a multi-CDN strategy, ensuring reliable, high-quality streaming across different regions with minimal buffering.

Monetization is flexible with Dacast, supporting varied models from tiered access to integrated e-commerce, allowing direct product promotions during your broadcasts. Plus, with top-notch security features like advanced encryption and private streaming options, you can rest assured your content is protected.

Using it as a “set it and forget it” platform for live streaming our church services has provided a cost effective solution that helped us navigate the COVID days, and continues to provide a convenience to our church members. Corey M. Verified user.  

Pros of using Dacast

• ✅ Integrated paywall: Seamlessly monetize content with subscriptions, pay-per-view, and advertisements directly through Dacast’s built-in paywall.
• ✅ Top-tier CDN usage: Utilizes Akamai, ensuring high-quality streaming with excellent global reach, including distinctive access to the challenging market of China.
• ✅ White-label service on all plans: Complete control over branding across the video player, maintaining a consistent brand identity across all broadcasts.
• ✅ Extensive API access: Provides robust API capabilities for extensive customization and integration, perfect for technical users.
• ✅ Real-time analytics and Zoom integration: Offers instant data on viewer engagement and smooth integration with Zoom for easy hosting of webinars and large meetings.

Cons of using Dacast

• ❌ Steep learning curve: The platform’s depth of features may require a significant learning period for new users or those with limited technical resources.
• ❌ Social media streaming limitations: Does not support direct streaming to social media platforms; requires third-party services for simulcasting.
• ❌ No ultra low latency: Lacks support for ultra low-latency streaming, which can be critical for real-time interactive content like gaming or live auctions.
• ❌ No DRM technology: While providing basic security features, Dacast does not offer Digital Rights Management (DRM), potentially a drawback for securing high-value content.
• ❌ Bandwidth and storage limits: Certain plans have strict bandwidth and storage limits, which could lead to additional costs or constraints for users with high streaming demands.

Cons: The bandwidth and storage entitlements (and cost associated with overages/extras) required us to limit our use of the platform to live streaming. We would have liked to use the session recording and video on demand. Corey M. Verified user.

Is Dacast for you? 

Dacast is a top pick for professional content creators and businesses looking for a feature-packed streaming platform that delivers big on global reach, diverse monetization options, and tight security. But, it might not be the easiest ride for newbies to live streaming, thanks to its steep learning curve, or for those watching their wallets, given its premium price tag. 

Also, if your content thrives on ultra-low latency or if you lean heavily on social media for distribution, Dacast’s limitations in these areas could be a sticking point. For those needing simpler, quicker streaming setups or more flexible monetization in different currencies, it might be wise to check out other live streaming platforms or research Dacast alternatives that better match these specific needs.

Dacast pricing

• Starter Plan ($39/month): Ideal for small audiences, this plan offers 2.4TB of bandwidth per year, 500GB of storage, and includes live streaming in 1080p HD, support for unlimited concurrent viewers, browser-based/mobile streaming, Video On Demand (VOD), and advanced analytics.
• Event Plan ($63/month): Geared towards one-time or occasional events, it provides 6TB of upfront bandwidth, 250GB of storage, and builds on the Starter features with live stream monitoring, Multi-CDN, a live countdown, paywall for monetization, and advertising options.
• Scale Plan ($165/month): Tailored for businesses and organizations, offering 24TB of bandwidth per year, 2000GB of storage, and enhances the Event plan with unlimited channels, DRM and AES encryption for VOD, advanced library management, and phone support.
• Custom Plan (Contact for pricing): Designed for high-volume needs and special requirements, this plan includes all features from the Scale plan plus additional support, special features, custom Service Level Agreements (SLAs), and capabilities for managing large-scale events.

Best for: creators focused on interactive, sales-driven live streaming, especially those engaging with audiences on multiple platforms like Amazon Live, Facebook Live, and YouTube Live.

G2 rating: ⭐️ 3.6 out of 5

Reasons to use Be.Live for live streaming: 

Be.Live is a live streaming platform tailored for creators focused on maximizing engagement and sales, especially useful for those active on Amazon Live, Facebook Live , and YouTube.

It enhances viewer interaction with features like on-screen comments, live polls, and real-time Q&A, making streams more engaging and building stronger audience connections. Its standout feature is the seamless integration with Amazon Live, turning broadcasts into interactive shopping experiences by allowing real-time product showcases and purchases.

Be.Live simplifies multi-platform broadcasting, letting you reach wider audiences across various channels from one user-friendly interface. You can also customize your streams with logos, overlays, and backgrounds to align with your brand.

Designed for ease, Be.Live works directly in your web browser without complex setups. It also offers tools to edit and repurpose live content for other platforms, broadening the reach and impact of your broadcasts.

The first streaming application I used was Be.Live. It was simple for me to connect it to Facebook, give links to my visitors, and bring them onto the screen. When I first started live streaming, this programme never gave me any problems. Furthermore, it is comparatively more affordable when compared to other applications . Manasseh K. Verified user. 

Pros of using Be.Live

• ✅ Allows streaming to multiple channels like Facebook, YouTube Live, LinkedIn, and Amazon Live simultaneously.
• ✅ Amazon Live integration for e-commerce, enabling direct product sales and promotions during live streams.
• ✅ Runs directly in the browser, enhancing accessibility and ease of use without the need for software downloads.
• ✅ Includes engagement tools like on-screen comments, live polls, and guest invitations, making streams more interactive and engaging.
• ✅ Designed for ease of use, allowing even beginners to start streaming quickly with minimal setup.

Cons of using Be.Live

• ❌ While it offers basic editing capabilities, it lacks advanced video editing tools found in more comprehensive platforms.
• ❌ Being browser-based, its performance heavily depends on internet quality, which can be less reliable than dedicated software solutions.
• ❌ Currently only offers an iOS app, limiting accessibility for Android users.
• ❌ Provides fundamental insights but lacks the depth of analytics offered by more advanced live streaming platforms.
• ❌ While it offers valuable features, the cost might be a consideration for creators looking for a budget-friendly option with advanced functionalities.

Is Be.Live for you? 

If you’re a content creator hunting for a straightforward live streaming platform that makes broadcasting across platforms like Facebook, YouTube, and Amazon Live a breeze, Be.Live could be your match. Its browser-based setup means you can start streaming in no time, with no downloads needed—perfect for engaging audiences fast, especially if you’re diving into eCommerce with Amazon Live. 

But, keep in mind, if you’re after advanced video editing tools, in-depth analytics, or need Android support, Be.Live might fall short. And for professional broadcasters who crave deep technical control and need a platform that scales with complex productions, Be.Live might seem a bit too simple.

Be.Live pricing

• Starter plan @ $15.83 / month: A basic entry-level option designed to offer a taste of the platform beyond the 14-day trial, but with a limited set of features.
• Pro plan @ $36.66 / month: Ideal for solo entrepreneurs and creators, offering unlimited streaming, priority support, and 30 days of recording storage, enhancing overall streaming capability.
• Growth plan @ $45.83 / month: Builds on the Pro Plan with additional features and benefits, perfect for those looking to expand their reach and enhance viewer engagement.

Best for: large organizations and educational institutions that require a highly customizable video platform with extensive integration capabilities.

Reasons to use Kaltura for live streaming: 

Kaltura’s live streaming platform is a good option for educational institutions, enterprises, and media companies, offering extensive customization and interactive features. It transforms streams into interactive sessions with tools like live polls, Q&A, and virtual classrooms, enhancing engagement and community building.

The platform’s open-source flexibility allows for deep customization to meet specific needs and workflows, integrating seamlessly with existing systems via robust API support. Kaltura excels in educational settings with effective content delivery tools and detailed video analytics that optimize content strategies.

Kaltura provides an ad-free professional broadcasting environment, supports the creation of branded virtual event spaces, and extends beyond live streaming as a comprehensive Video Management System (VMS). It manages video uploads, organization, and distribution, and includes interactive video paths for dynamic viewer engagement.

The Kaltura video platform provides an easy and seamless integration with our Moodle environment, we use and incorporate video into various activities on a daily basis to give users an interactive and engaging digital media experience. The core tools and functionality take accessibility into account, with the captioning option being used on a large scale, the sharing and embedding capabilities also provide staff with various options when it comes to publishing. Charles K. Verified user.

Pros of using Kaltura

• ✅ Kaltura’s open-source platform allows for extensive customization and integration, enabling creators to tailor the service to fit specific needs and workflows.
• ✅ Supports both live streaming and on-demand video, making it versatile for different content strategies.
• ✅ Includes features like interactive webinars, live Q&A, polls, and virtual classrooms, enhancing viewer engagement.
• ✅ Offers powerful tools for video hosting and management, including advanced analytics, content hubs, and automatic content categorization.
• ✅ Provides tools and integrations that are particularly beneficial for educational institutions and businesses.

Cons of using Kaltura

• ❌ The platform can be complex and may require technical expertise to fully exploit its capabilities, potentially posing a barrier for less tech-savvy users.
• ❌ While the platform is powerful, the customized nature and extensive features can make it expensive, particularly for smaller creators or businesses.
• ❌ Although highly integrable, setting up these integrations can be intricate and might require additional resources or IT support.
• ❌ Some users find the interface less intuitive compared to simpler, more streamlined competitors, which can affect the ease of use.
• ❌ Some users have reported outages and reliability issues during critical usage times, which could be a concern for live events.

Is Kaltura for you? 

Kaltura could be a perfect fit if you’re with a large institution or company that needs a highly customizable video platform packed with strong features for live streaming, video management, and educational tools. Its open-source nature is a huge plus, allowing for extensive tweaks and integrations—great for tech-savvy users with very specific needs. 

However, if you’re a solo content creator, a small business, or simply in search of a straightforward, easy-to-use streaming solution without the fuss of complex setups or hefty costs, Kaltura’s learning curve and potential for reliability hiccups might nudge you towards more user-friendly platforms. If simplicity and ease of use are higher on your list than the ability to heavily customize, you might find platforms like Vimeo or Dacast better aligned with your needs.

Kaltura pricing

Due to the customizable nature of Kaltura and the wealth of features, pricing is only available directly from Kaltura’s sales team. 

Wrapping things up…

That concludes our guide to the best live streaming platforms of 2024 for content creators.

For video creators looking to dive into a supportive and robust live streaming platform, then click below to give Uscreen a try for yourself, and learn how to elevate your live streaming journey!

Live streaming platforms FAQ

You can stream live videos for free on social media live streaming platforms like YouTube Live, Facebook Live, Twitch or TikTok, which offer built-in live streaming features at no cost.

The cheapest way to live stream is by using a free platform, and broadcasting using your phone or existing webcam. 

To stream privately, you can use a platform like Uscreen and password protect your streams, letting only approved viewers into the event.

Stephanie Butcher

Originally from the UK, Steph has found a home within the vibrant tech hub located in the south of the Netherlands. With over six years of experience in the tech industry, Steph brings a unique perspective to her work, driven by a passion for empowering online businesses and creators. Her expertise lies in leveraging technology to help digital content creators and e-commerce businesses not only succeed but scale significantly. Her approach combines writing insightful, value-packed content while sharing actionable strategies tailored for the digital economy. Away from the digital world, Steph’s downtime is all about the simple pleasures: diving into a good book, knitting up her latest sweater, and listening to Taylor Swift. It’s this blend of professional dedication and personal passions that keeps her grounded and inspired, making the digital landscape a bit more accessible and a lot more fun for everyone.

Enjoyed this read?

Stay up to date with the latest membership business news, strategies, and insights sent straight to your inbox!

Related Articles

Create your live streaming app with confidence. We simplify the process, with insights into the methods for developing your platform + real examples.

Looking for a live streaming platform? Here's a full comparison guide between Dacast and Vimeo Livestream to help you make a choice.

Subscribe to the Uscreen newsletter to receive the latest membership business insights, strategies and promotions straight to your inbox.