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15 Real-Life Case Study Examples & Best Practices

Written by: Oghale Olori

Case studies are more than just success stories.

They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.

It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.

To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.

Let’s dive in!

Table of Contents

What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.

• A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual. 
• Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
• Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
• Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.

A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.

Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.

Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.

Every great case study is made up of key elements. They are;

• Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
• Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
• Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
• Solution: Explain how your product or service specifically addressed your customer's challenges.
• Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
• Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
• Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
• Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.

Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.

In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.

We’ve also included professionally designed case study templates to inspire you.

1. Georgia Tech Athletics Increase Season Ticket Sales by 80%

Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.

Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.

Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.

As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.

Why Does This Case Study Work?

In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.

Salesloft utilized a case study video to increase engagement and invoke human connection.

Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.

The beautiful thing is that creating videos for your case study doesn’t have to be daunting.

With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.

Simplify content creation and brand management for your team

• Collaborate on designs , mockups and wireframes with your non-design colleagues
• Lock down your branding to maintain brand consistency throughout your designs
• Why start from scratch? Save time with 1000s of professional branded templates

Sign up. It’s free.

2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.

This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.

WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.

As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.

Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.

Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.

Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.

3. Immi’s Ram Fam Helps to Drive Over $200k in Sales

Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.

This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.

As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.

The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.

While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.

Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.

Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!

4. How WOW! is Saving Nearly 79% in Time and Cost With Visme

This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo

WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.

Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.

This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.

Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.

Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!

Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.

By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.

To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”

Who wouldn't want that?

Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.

This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.

The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.

5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM

While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.

Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.

Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.

The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.

Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.

Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.

Take a look at this case study one-pager template below.

This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.

Our favorite part of this template is where the age group is visualized.

With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!

6. How Workato Converts 75% of Their Qualified Leads

Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.

At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.

As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.

This case study example utilizes the power of video testimonials to drive the impact of their product.

Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.

In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.

However, when crafting and designing your case study, you should prioritize having a good WMS.

Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.

Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.

7. Rush Order Helps Vogmask Scale-Up During a Pandemic

Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.

Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.

Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.

Rush Order chose one event where their impact mattered the most to their customer and shared that story.

While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.

The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.

Take a look at this product case study template below.

Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.

The right combination of shapes and colors adds a level of professionalism to this case study template.

8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%

With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.

Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.

Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.

Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.

This case study example showcases the power of a concise and impactful narrative.

To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.

Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.

Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.

9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics

SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.

Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.

By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.

Visme creatively incorporates testimonials In this case study example.

By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.

This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.

Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.

For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.

Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;

Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”

Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”

Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”

You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.

10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X

Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.

To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.

Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.

The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.

Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.

Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.

Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!

11. How Meliá Became One of the Most Influential Hotel Chains on Social Media

Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.

Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.

In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.

The need for a good case study design cannot be over-emphasized.

As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.

If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.

Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.

With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!

Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.

12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory

Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.

One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.

Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.

This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.

The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.

This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.

If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.

Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.

In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design.  With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.

With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.

You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.

13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv

Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.

David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.

As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.

This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.

At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.

However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.

To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs.  So you don’t have to type it out multiple times.

14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder

Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.

At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.

Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.

With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.

Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.

Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.

From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.

The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.

Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.

15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno

Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.

Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.

After exploring their options, Cents of Style decided on LeadDyno.

LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.

Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.

As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.

LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.

A well-placed CTA offers them a direct path to learn more and take action.

LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.

Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.

Still have more questions about case studies? Let's look at some frequently asked questions.

How to Write a Case Study?

• Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
• Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
• Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
• Craft a compelling headline: Include figures or percentages that draw attention to your case study.
• Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
• Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
• Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.

What Are the Stages of a Case Study?

The stages of a case study are;

• Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
• Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
• Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
• Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
• Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.

What Are the Advantages and Disadvantages of a Case Study?

Advantages of a case study:

• Case studies showcase a specific solution and outcome for specific customer challenges.
• It attracts potential customers with similar challenges.
• It builds trust and credibility with potential customers.
• It provides an in-depth analysis of your company’s problem-solving process.

Disadvantages of a case study:

• Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
• It relies heavily on customer cooperation and willingness to share information.
• It stands a risk of becoming outdated as industries and customer needs evolve.

What Are the Types of Case Studies?

There are 7 main types of case studies. They include;

• Illustrative case study.
• Instrumental case study.
• Intrinsic case study.
• Descriptive case study.
• Explanatory case study.
• Exploratory case study.
• Collective case study.

How Long Should a Case Study Be?

The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies

What Is the Difference Between a Case Study and an Example?

Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.

Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.

Where Can I Find Case Study Examples?

You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.

If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.

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Problem-Solving in Business: CASE STUDIES

• ABOUT THIS LIBGUIDE
• PROBLEM-SOLVING DEFINED AND WHY IT IS IMPORTANT
• SKILLS AND QUALIFICATIONS NEEDED IN PROBLEM-SOLVING
• PROBLEM-SOLVING STEPS
• CASE STUDIES
• MORE HELPFUL RESOURCES

• << Previous: PROBLEM-SOLVING STEPS
• Next: MORE HELPFUL RESOURCES >>
• Last Updated: Mar 23, 2024 4:47 PM
• URL: https://libguides.nypl.org/problem_solving_in_business

• All Headlines

Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

• Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
• Fifty four percent of raw case users came from outside the U.S..
• The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
• Twenty-six of the cases in the list are raw cases.
• A third of the cases feature a woman protagonist.
• Orders for Yale SOM case studies increased by almost 50% compared to 2020.
• The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

CBSE Class 12 Case Studies In Business Studies – Business Environment

BUSINESS ENVIRONMENT Business Environment: Definition The term ‘business environment’ means the sum total of all individuals, institutions and other forces that are outside the control of a business enterprise but that may affect its performance.

Importance of Business Environment

• It enables the firm to identify opportunities and getting the first mover advantage instead of losing them to its competitors.
• It helps the firm to identify threats and early warning signals which are likely to hinder a firm’s performance and take timely actions.
• It helps in tapping useful resources as the enterprise designs policies that allow it to get the resources that it needs so that it can convert those resources into outputs that the environment desires.
• It helps in coping with rapid changes as the managers are able to understand and examine the environment and develop appropriate courses of action.
• It helps in assisting in planning and policy formulation as its understanding and analysis can be the basis for deciding the future course of action or decision making. It helps in improving performance of an enterprise through continuous monitoring of the environment and adopting suitable business practices which help to improve both their present and future performance
• It helps in improving performance of an enterprise through continuous monitoring of the environment and adopting suitable business practices which help to improve both their present and future performance.

You can see the applications of Tata motors pivot point to explore more…

Features of Business Environment

• It is a sum total of all the forces external to business firms.
• It consists of both specific forces such as investors, customers, competitors and suppliers which affect individual enterprises directly and immediately in their day-to¬day working and general forces such as social, political, legal and technological conditions which have impact on all business enterprises and thus may affect an individual firm only indirectly.
• All the elements of business environment are closely interrelated.
• It is dynamic in nature and keeps on changing due to technological upgradations, shifts in consumer preferences or increase in competition in the market.
• It is highly uncertain as it is not always possible to predict future happenings, especially when environment changes are taking place too frequently as in the case of information technology or fashion industries.
• It is complex in nature as it is relatively easier to understand in parts but difficult to comprehend in its totality because it consists of numerous interrelated and dynamic conditions or forces which arise from different sources.
• It is a relative concept since it differs from country to country and even region to region

DIMENSIONS OF BUSINESS ENVIRONMENT Dimensions of the business environment include economic, social, technological, political and legal conditions which are considered relevant for decision-making and improving the performance of an enterprise.

Various Factors Constituting the General Environment of Business

• Economic Environment comprises of factors that can affect management practices ina business enterprise. It includes interest rates, inflation rates, changes in disposable income of people, stock market indices and the value of rupee etc.
• Social Environment includes the social forces like customs and traditions, values, social trends, society’s expectations from business, etc.
• Technological Environment includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating business.
• Political Environment includes political conditions such as general stability and peace in the country and specific attitudes that elected government representatives hold towards business.
• Legal Environment includes various legislations passed by the Government administrative orders issued by government authorities, court judgments as well as the decisions rendered by various commissions and agencies at every level of the government— center, state or local.

ECONOMIC ENVIRONMENT IN INDIA  Various Macro-level Factors of Economic Environment in India

• Stage of economic development of the country.
• The economic structure in the form of mixed economy which recognises the role of both public and private sectors.
• Economic policies of the Government, including industrial, monetary and fiscal policies.
• Economic planning, including five year plans, annual budgets, and so on.
• Economic indices, like national income, distribution of income, rate and growth of GNP, per capita income, disposal personal income, rate of savings and investments, value of exports and imports, balance of payments, etc.
• Infrastructural factors, such as, financial institutions, banks, modes of transportation communication facilities etc.

The Constituents of Economic Environment of Business in India at the time of Independence

• The Indian economy was mainly agricultural and rural in character.
• About 70% of the working population was employed in agriculture.
• About 85% of the population was living in the villages.
• Production was carried out using irrational, low productivity technology
• Communicable diseases were widespread, mortality rates were high and there was no good public health system.

Key Aspects of the Economic Planning in India After Independence

• Initiate rapid economic growth to raise the standard of living, reduce unemployment and poverty.
• Become self-reliant and set upa strong industrial base with emphasis on heavy and basic industries.
• Reduce inequalities of income and wealth.
• Adopt a socialist pattern of development— based on equality and prevent exploitation of man by man.

NEW INDUSTRIAL POLICY OF 1991 Three Major Componenets of New Industrial Policy of 1991

• Liberalisation
• Privatisation
• Globalisation

Disinvestment definition Disinvestments refers to transfer from public sector enterprises to the private sector through dilution of state of the Government in the public enterprise

The Broad Feature of New Industrial Policy, 1991

• The Government reduced the number of industries under compulsory licensing to six.
• Many of the industries reserved for the public sector under the earlier policy, were dereserved. The role of the public sector was limited only to four industries of strategic importance.
• Disinvestment was carried out in case of many public sector industrial enterprises.
• The share of foreign equity participation was increased and in many activities 100 per cent Foreign Direct Investment (FDI) was permitted.
• Automatic permission was now granted for technology agreements with foreign companies.
• Foreign Investment Promotion Board (FIPB) was set up to promote and channelise foreign investment in India.

Liberalisation  These economic reforms signalled the The new set of economic Globalisation means the end of the licence-permit-quota raj reforms aimed at giving integration of the various and were aimed at liberalising the greater role to the private economies of the world Indian business and industry from all sector in the nation building leading towards the unnecessary controls and restrictions. Simplifying procedures for imports and exports. Key initiatives of the government:

• Abolishing licensing requirement in most of the industries except a short list .
• Freedom in deciding the scale of business activities
• Removal of restrictions on the movement of goods and services.
• Freedom in fixing the prices of goods and services.
• Reduction in tax rates and lifting of unnecessary controls over the economy.
• Making it easier to attract foreign capital and technology to India.

Privatisation The new set of economic Globalisation means the end of the licence-permit-quota raj reforms aimed at giving integration of the various and were aimed at liberalising the greater role to the private economies of the world Indian business and industry from all sector in the nation building leading towards the unnecessary controls and restrictions. process and a reduced role emergence of a cohesive to the public sector. Key initiatives of the government:

• Adopted the policy of planned disinvestments of the public sector.
• Decided to refer the loss making and sick enterprises to the Board of Industrial and Financial Reconstruction.

Globalisation These economic reforms signalled the The new set of economic Globalisation means the end of the licence-permit-quota raj reforms aimed at giving integration of the various and were aimed at liberalising the greater role to the private economies of the world Indian business and industry from all sector in the nation building leading towards the unnecessary controls and restrictions. process and a reduced role emergence of a cohesive to the public sector. global economy. Key initiatives of the government:

• Import liberalisation and export promotion through rationalisation of the tariff structure and reforms with respect to foreign exchange.
• Increased level of interaction and interdependence among the various nations of the global economy.

Impact of Government Policy Changes on Business and Industry/ Challenges faced by the Indian Corporate Sector

• Increasing competition for Indian firms due to changes in the rules of industrial licensing and entry of foreign firms.
• More demanding customers as they are more aware and are offered wider choice in purchasing better quality of goods and services due to high competition.
• Repidly changing technological environment creates tough challenges before smaller firms.
• Necessity for change in the way of their operations.
• Need for developing human resource as the new market conditions require people with higher competence and greater commitment. Hence the need for developing human resources.
• Market orientation as the firms have to study and analyse the market first and produce goods accordingly.
• Loss of budgetary support to the public sector has declined over the years

Managerial Response to Changes in Business Environment

• Acquisitions and mergers
• Diversification
• Brand building
• Innovative distribution and selling techniques.
• Changes in capital structure
• Customer-oriented approach
• Technological developments
• Better labour relations

LATEST CBSE QUESTIONS

Question 1: Metlapp Networks and Technologies Ltd. is a leader in technology innovation in the United States, creating products and solutions for connecting the world. It has,, a large research and development team which invented the first smart watch, named as W-7. The watch besides showing the time, also monitors few health parameters like heart beat, blood pressure etc. While in search of markets abroad, the company found that in India, the reform process was underway with the aim of accelerating the pace of economic growth. The company decided to take advantage of simplified export procedure and removal of quantitative as well as tariff restrictions in India. It set up its office in Jamnagar with a view to capture the Indian market. In a short span of time, the company emerged as a market leader. Success of the company attracted many other players to enter the market. Competition resulted in reduction in prices, thereby benefiting the customers.

• In the above paragraph, two major concepts related to government policy have been discussed. Identify and explain these concepts.
• Also, explain briefly any three impacts of these concepts on Indian business and industry.
• Liberalisation: These economic reforms signalled the end of the licence-pemit-quota raj and were aimed at liberalising the Indian business and industry from all unnecessary controls and restrictions.
• Globalisation: Globalisation means the integration of the various economies of the world leading towards the emergence of a cohesive global economy.
• Increasing competition: The Indian firms are facing lot of competition due to changes in the rules of industrial licensing and entry of foreign firms. This change is more apparent in the sectors which were earlier reserved for private sector only like banking, insurance, telecommunications, etc.
• More demanding customers: With the easy availability of wider choice in purchasing better quality of goods and services due to high competition consumers have become more aware and demanding. The growing expections of the consumers has increased the pressure on the business firms.
• Rapidly changing technological environment: With the entry of new firms which are far more superior in terms of technology the small firms are facing a lot of challenges. Moreover, the firms are constantly involved in innovating new products and upgrading present products with the help of better technologies in order to satisfy the customers demands.

Question 2: Naman and Govind after finishing their graduation under vocational stream decided to start their own travel agency which will book Rail Tickets and Air Tickets on commission basis. They also thought of providing tickets within ten minutes through the use of internet. They discussed the idea with their Professor Mr. Mehta who liked the idea and suggested them to first analyse the business environment which consists of investors’, competitors and other forces like social, political etc. that may affect their business directly or indirectly. He further told them about the technological improvements and shifts in consumer preferences that were taking place and hence they should be aware of the environmental trends and changes which may hinder their business performance. He emphasised on making plans keeping in mind the threat posed by the competitors, so that they can deal with the situation effectively. This alignment of business operations with the business environment will result in better performance.

• Identify and state the component of business environment highlighted in the above Para.
• State any two features of business environment as discussed by Professor Mehta with Naman and Govind.
• Also state two points of importance of business environment as stated by Professor Mehta in the above situation.
• Technological Environment is the component of business environment highlighted in the above Para. Technological Environment includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business.
• Dynamic nature: It is dynamic in nature and keeps on changing due to technological upgradations, shifts in consumer preferences or increase in competition in the market.
• Inter-relatedness: All the elements of business environment are closely interrelated. Therefore, any change is one element may necessitate corresponding changes in the other elements as well.
• It enables the firm to identify opportunities and getting the first mover advantage: The dynamic business environment provides numerous opportunities for a business to evolve as per the changing needs. Therefore, early identification of the forthcoming opportunities helps an enterprise to be the first to exploit them instead of losing them to the competitors.
• It helps the firm to identify threats and early warning signals: Sometimes the changes in the external environment may pose as a threat and hinder a firm’s performance. An awareness about the business environment helps the managers to identify such threats on time and take necessary decisions and action.

Question 3: With changes in the consumption habits of people, Neelesh, who was running a sweet shop, shifted to the chocolate business. On the eve of Diwali, he offered chocolates in attractive packages at reasonable prices. He anticipated huge demand and created a website chocolove. com for taking orders online. He got a lot of orders online and earned huge profits by selling the chocolate. Identify and explain the dimensions of business environment discussed in the above case. Answer: The various dimensions of business environment being referred to in the above case are as follows:

• Social environment: Social Environment includes the social forces like customs and traditions, values, social trends, society’s expectations from business, etc.
• Technological environment: Technological Environment includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business.

Question 4: A recent rate cut in the interest on loans announced by the banks encouraged Amit, a science student of Progressive School, to take a loan from State Bank of India to experiment and develop cars to be powered by fuel produced from garbage. He developed such a car and exhibited it in the Science Fair organised by the Directorate of Education. He was awarded the first prize for his invention. Identify and explain the dimensions of business environment discussed in the above case. Answer: The various dimensions of business environment being referred to in the above case are as follows:

• Economic Environment: It comprises of factors that can affect management practices in a business enterprise includes interest rates, inflation rates, changes in disposable income of people, stock market indices and the value of rupee etc.
• Technological Environment: It includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business.

Question 5: ‘Accent Electronics Ltd.’ was operating its business in Malaysia. The company started exporting its products to India when the Prime Minister announced relaxation in import duties on electronic items. The company appointed retailers in India who had direct online links with the suppliers to replenish stocks when needed. Identify and explain the dimensions of business environment discussed in the above case. Answer: The various dimensions of business environment being referred to in the above case are as follows:

• Political Environment: Political Environment includes political conditions such as general stability and peace in the country and specific attitudes that elected government representatives hold towards business.
• Technological Environment: Technological Environment includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business.

Question 6: After completing her MBA, Beni took up a job with a multinational company named Fortio. The company paid good salaries and perks to its employees. The wages were within the paying capacity of the company that provided the employees with a reasonable standard of living. The company also had a good work-culture and the behaviour of superiors was very good towards their subordinates. Beni was very happy in this organisation but due to long working hours, she did not have time to cook her meals. She had to depend upon outside food which was deteriorating her health. She observed that this problem was faced by many of her colleagues, not only in her company but also in many other companies. This was because of increase in the number of working women and non-availability of hygienic home-cooked food. She identified this as a great opportunity and decided to give up her job to supply packaged home-cooked food to office-goers at a reasonable price. At the end of the day, she also distributed the leftover food to the nearby night-shelters.

• State the dimension of business environment being discussed above.
• State the principle of management being followed by Fortio.
• Identify any two values being communicated by the company to society in above case.
• The dimension of business environment being discussed above is Social. Social Environment includes the social forces like customs and traditions, values, social trends, society’s expectations from business, etc.
• The principle of management being followed by Fortio is ‘Remuneration of employees’. Remuneration of employees: The overall pay and compensation should be fair to both employees and the organization. The employees should be paid fair wages, which should give them at least a reasonable standard of living. At the same time it should be within the paying capacity of the company i.e. remuneration should be just and equitable.
• Ethical Behaviour

Question 7: After completing his MBA from the USA, Mr. Ajay came to India to start a new business under the banner Ecom Creations Ltd. He launched a new product in e-learning for senior secondary school students in the commerce stream which already had an established market in the UK and the USA but not in India. His business started flourishing in India. As a result, more Indian companies entered into the market with other subjects also. Identify and quote the lines from the above paragraph which highlight the significance of understanding business environment. Answer:

• The understanding of business environment helps in assisting in planning and policy formulation as its understanding and analysis can be the basis for deciding the future course of action or decision making. It enables the firm to identify opportunities and getting the first mover advantage instead of losing them to its competitors. ” After completing his MBA from USA, Mr. Ajay came to India .to start a new business under the banner Ecom Creations Ltd. He launched a new product in e-learning for senior secondary school students in the commerce stream which already had an established market in UK and the USA but not in India.”
• It helps in improving performance of an enterprise through continuous monitoring of the environment and adopting suitable business practices which help to improve both their present and future performance. “His business started flourishing in India.”
• It helps the firm to identify threats and early warning signals that is likely to hinder a firm’s performance and take timely actions. “As a result, more Indian companies entered into the market with other subjects.”

Question 8: As per the directions issued by the Supreme Court, the government passed an order to ban the sale of tobacco products within the area of 200 meters of all educational institutions as:

• Its consumption is injurious to health.
• People are becoming more conscious about health and fitness. This indicates the government’s attitude towards this business. Identify the business environment under three different dimensions by quoting from above paragraph.

Answer: The various dimensions of business environment being referred to the in the above case are as follows:

• Legal Environment: “As per the directions issued by the Supreme Court.’
• Political Environment: “The government passed an order to ban the sale of tobacco products within the area of 200 meters of all educational institutions.”
• Social Environment: “Its consumption is injurious to health and people are becoming more conscious about health and fitness.”

Question 9: The court passed an order to ban polythene bags as:

• These bags create many environmental problems which affect the life of people.
• Innovative techniques are being developed to manufacture jute bags at low rates.
• Incomes are rising and people can afford to buy these bags. Identify the different dimensions of business environment by quoting lines from the above particulars.

Answer: The various dimensions of business environment being referred to in the above case are as follows:

• Legal Environment: “The court passed an order to ban polythene bags.”
• Social Environment: “The bags create many environmental problems which affect the life of people and society at large is more concerned about the,,quality of life.”
• Political Environment: “The government decided to give a subsidy to the jute industry in order to promote this business.”
• Technological environment: “Innovative techniques are being developed to manufacture jute bags at low rate.”
• Economic Environment: “Incomes are rising and people can afford to buy these bags.”

Question 10: The court passed an order that all schools must have water purifiers for the school children as:

• Society in general is more concerned about the quality of life. .
• Innovative techniques are being developed to manufacture water purifiers at competitive rates.
• Incomes are rising and children are drinking purified water at their homes as well.
• The Government is also showing a positive attitude towards the business of water purification. Identify the different dimensions of business environment by quoting from the above details.
• Legal Environment: “The court passed an order that all schools must have water purifiers for the school children.”
• Social Environment: “Society in general is more concerned about the quality of life.”
• Political Environment: “The government is also showing a positive attitude towards the business of water purifiers.”
• Technological environment: “Innovative techniques are being developed to manufacture water purifiers at competitive rate.”
• Economic Environment: “Incomes are rising and children are drinking purified water at their homes as well.”

Question 11: Just after the declaration of the results of the Lok Sabha Elections, 2009, the Bombay Stock Exchange’s price index (Sensex) rose by 2100 points in a day. Identify the environmental factor which led to this rise. Answer: Political environment has led to the rise in the sensex.

Question 12: The Government of India is seriously thinking of allowing the oil-marketing public sector undertaking to fix their own prices for petrol and diesel. Which economic reform is the reason for this change in the government’s policy? Answer: Privatisation as a reform is the reason for this change in the government policy.

ADDITIONAL QUESTIONS

Question 1: On 8 November 2016, the Government of India announced the demonetisation making all Rs.500 and Rs. 1,000 banknotes of the Mahatma Gandhi Series invalid past midnight. The government claimed that the action would curtail the use of illicit and counterfeit cash to fund illegal activity and terrorism. The BSE SENSEX and NIFTY 50 stock indices fell over 6 percent on the day after the announcement. The decision was heavily criticised by members of the opposition parties, leading to debates in both houses of parliament and triggering organised protests against the government in several places across India. People seeking to exchange their bank notes had to stand in lengthy queues, and several deaths were linked to the inconveniences caused due to the rush to exchange cash. After demonetisation the demand for point of sales (POS) or card swipe machines has increased. E-payment options like PayTM has also seen a rise. In context of the above case:

• Identify and explain the various dimensions of business environment which relate to the above mentioned case.
• List any through two values that the government seeks to promote through demonetisation.
• Legal environment: Legal Environment includes various legislations passed by the Government administrative orders issued by government authorities, court judgments as well as the decisions rendered by various commissions and agencies at every level of the government— centre, state or local .
• Economic Environment: Economic Environment comprises of factors that can affect management practices in a business enterprise includes interest rates, inflation rates, changes in disposable income of people, stock market indices and the value of rupee etc.
• Transparency in dealings
• Promote well being of people

Question 2: Post demonitisation in a further push to cashless economy, the Central cabinet has recently approved the ordinance for paying wages via electronic means. Accordingly, the government approved to Amend Section 6 of the Payment Of Wages Act 1936, to allow employers of certain industries to make payment through the electronic mode and cheques . The new ordinance will be applicable to the public sector. Identify the various dimensions of business environment which relate to the above mentioned case. Answer: The various dimensions of business environment which relate to the above mentioned case stated below:

• Political environment
• Legal environment
• Technology environment

Question 3: Make in India is an initiative launched by the Government of India to encourage national and multinational companies to manufacture their products in India. It focuses on job creation and skill enhancement and is in twenty five sectors of the economy. Under the initiative, brochures on these sectors and a web portal were released. The initiative aims at high quality standards and minimising the impact on the environment. It also seeks to attract foreign capital investment in India. In context of the above case:

• Identify the various dimensions of business environment being referred to by quoting lines from the paragraph.
• List any two values which the Government of India wants to convey through this initiative.
• Political Environment: “Make in India is an initiative launched by the Government of India to encourage national and multinational companies to manufacture their products in India.”
• Technological Environment: “Under the initiative, brochures on the twenty five sectors and a web portal were released.”
• Economic Environment: “It also seeks to attract foreign capital investment in India.”
• High quality standards
• Concern for environment

Question 4: India’s retail sector has been undergoing structural changes for the last two decades. On one hand, the ‘mall culture’ has gradually become a way of life, especially in the metros and mini¬metros. On the other hand, there is accelerated growth in e-business as customers also prefer to buy products and services via the Internet, telephone and television. However, operating in either of the segments is marked by the presence of strong competitors. Identify the components of specific forces and general forces being discussed in the above paragraph. Answer: The components of specific forces discussed in the above paragraph are the customers and competitors. The components of general forces discussed in the above paragraph is the social and technological conditions.

Question 5: Kapil Sharma is working as the Country Head of a company which owns a chain of malls under the name of ‘Virtuoso’ in the various parts of India. Through an analysis report of the business environment, it has been brought to his notice that in the coming years, shopping at a mall will not be a necessity for the buyers as purchases can be made online from anywhere and at any time with ease and at the consumer’s convenience. Hence, malls will have to provide much more than shopping to be able to attract customers. So, he recommends that ‘Virtuoso’ malls should to be restructured into recreation centres, offering more spaces to socialise, host events and concerts, and provide ample Food and Beverages options. Consequently the share of entertainment segment and Food and Beverages segment in the overall mall space is increased by 20%. As a result, the company gains enormously by getting the first mover advantage. In context of the above case :

• Define the term ‘Business Environment’.
• Explain the terms ‘Threats’ and ‘Opportunities’ by quoting lines from the paragraph.
• The term ‘Business Environment’ means the sum total of all individuals, institutions and other forces that are outside the control of a business enterprise but that may affect its performance.
• The term ‘Threats’ refers to the external environment, trends and changes that will hinder a firm’s performance. “Through an analysis report of the business environment, it has been brought to his notice that in the coming years, shopping at a mall will not be a necessity for the buyers as purchases can be made online from anywhere and at any time with ease and at the consumer’s convenience. Hence, malls will have to provide much more than shopping to be able to attract customers.” The term ‘opportunities’ refers to the positive external trends or changes that will help a firm to improve its performance. “As a result, the company gains enormously by getting the first mover advantage.”

Question 6: “Zero Defect Zero Effect” (ZED) is a slogan coined by the Prime Minister of India, Narendra Modi with reference to the Make in India initiative launched by the government. The slogan reflects the efficiency of production processes, i.e. the products have no defects and the process through which the product is made has zero adverse environmental and ecological effects. The ZED model aims to make India the manufacturing hub of the world and prevent the products developed in India from being rejected by the global market. Moreover, before the initiative was launched, the limits of foreign direct investment in various sectors had been relaxed. The application for licences was made available online and the validity of licences was increased to three years. Various other norms and procedures were also relaxed by the government. In the light of the above paragraph, identify and explain the major component of New Economic Policy of 1991 that are being referred to by quoting lines from the paragraph. Answer: The major components of New Economic Policy of 1991 that are being referred to are as follows:

• Liberalisation: These economic reforms signalled the end of the licence-pemit-quota raj and were aimed at liberalising the Indian business and industry from all unnecessary controls and restrictions. “Moreover, before the initiative was launched, the limits of foreign direct investment in various sectors had been relaxed. The application for licences was made available online and the validity of licences was increased to three years. Various other norms and procedures were also relaxed by the government.”
• Globalisation: Globalisation means the integration of the various economies of the world leading towards the emergence of a cohesive global economy. “The ZED model aims to make India the manufacturing hub of the world and prevent the products developed in India from being rejected by the global market.”

Question 7: It is interesting to know that the menu items of the multinational food chains are customised to suit the general palates of the local people in the region. When McDonald’s started its business in India in the year 1996, the company went through a complete localisation strategy. McDonald’s changed its product menu to accommodate the vegetable burger given the large vegetarian population. It also altered its store design and even reduced the product price by close to fifteen per cent. Also , the “McAloo Tikki burger” is not available anywhere but in the Indian outlets of McDonalds. Identify the relevant feature of business environment being discussed above. Answer: Relativity is the relevant feature of business environment which is being discussed above.

Question 8: Eco-friendly products are gaining power as the consumers’ awareness about environmental issues has increased over the years and they are conscious about choosing products that do not have adverse effects on the environment. They are now more conscious about the carbon emission and climate change effects, and want themselves to be ‘seen’ as a green advocate among their peers. In such a scenario, it has become a challenge for the companies as they have to not only meet the needs of the consumers but also ensure that their products are safe and environment friendly. As a result, there is growing need for better and advanced technologies to works as a catalyst in this regard.

• Identify the relevant feature of business environment being discussed above.
• Describe briefly any three points which highlight the importance of business environment and its understanding by managers.
• Inter-relatedness is the relevant feature of business environment which is being discussed above.
• It helps in tapping useful resources: As the enterprise designs policies that allow it to get the resources that it needs so that it can convert those resources into outputs that the environment desires.

Question 9: In the year 2016, the State Government of Kerala had made it mandatory for anganwadis hostels and canteens in educational institutions to secure the Food Safety and Standards Authority of India (FSSAI) licence to ensure food safety. As the educational institutions also get categorised as food business operators in the event of the annual turnover of the hostels, they run exceeding Rs. 12 lakh per annum. In context of the above case:

• Identify and explain the various dimensions of business environment being referred to here.
•  List any two values which the State Government of Kerala wants to convey through this initiative.
• Political Environment: Political environment includes political conditions such as general stability and peace in the country and specific attitudes that elected government representatives hold towards business.
• Legal Environment: Legal environment includes various legislations passed by the government administrative orders issued by government authorities, court judgments as well as the decisions rendered by various commissions and agencies at every level of the government -Center, State or Local .
• Good health

Question 10: Postage stamps have been unveiled to commemorate 140 years of existence of the country’s first stock exchange the Bombay Stock Exchange (BSE). The setting up of BSE is considered to be the greatest revolution that took place in the financial markets in India as it acts as a key driver for economic growth of a country. This is due to the fact that there exists a strong corelation between economic growth and capital accumulation. In the context of the above case:

• Identify the dimension of business environment of India being referred here.
• State any three factors which broadly affect the dimension of business environment of India as identified in part (a) of the question.
• Economic environment is the dimension of business environment of India being referred here.

Question 11: The organic food market in India is growing at 25-30 per cent which reflects a clear shift in consumer tastes and preferences. The current growth in the organic food market is driven by multiplicity of factors like rising health consciousness, changing lifestyles, increase in disposable income and growing availability of organic food products in shopping malls, retail outlets and online. In context of the above case:

• Identify and explain the features of business environment being referred to here.
• By quoting phrases from the paragraph identify the various components of general forces which have led to a growth in the organic food market.
• Social: “rising health consciousness, changing lifestyles”
• Economic: “increase in disposable income”
• Technological: “growing availability of organic food products in shopping malls, retail outlets and online.”

Question 12: Anurag, aspires to work with a socially and environmentally committed company as he does not want to work just for monetary benefits but also the brand value of the company he works for in the society matters a lot to him. Therefore, he has joined Cerebra Integrated Technologies a Bengaluru-based Infotech company. The company has built India’s largest e-waste recycling plant. The company strives to be one of the leading players in this business which has huge potential not only in terms of generating huge revenues and profits but also wants to contribute to the environment issues that have become crucial worldwide. The company sees big business in the mountains of e-waste in Bengaluru which produces 200,000 tonnes of e-waste a year. The company plans to make its millions by extracting metals such as gold and platinum from the e-waste piling up in the city. As a mobile phone, for example, is made up of a combination of rare earth and precious metals: it contains 250 mg of silver, 24 mg of gold and nine mg of palladium while a laptop has 1,000 mg of silver, 220 mg of gold and 500 grams of copper. To start the business, the company has obtained a licence from KSPCB ( Karnataka State Pollution Control Board) . In context of the above case:

• List any two values which the company wants to convey to the society.
• Technological Environment: Technological environment includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business.
•  administrative orders issued by government authorities, court judgments as well as the decisions rendered by various commissions and agencies at every level of the government— center, state or local.
• Social Environment: Social environment includes the social forces like customs and traditions, values, social trends, society’s expectations from business, etc.
• Sustainable development
• Concern for environment.

Question 13: The government wants to raise Rs.56,500 crore from the sale of stakes in state-owned enterprises National Thermal Power Corporation (NTPC) in the financial year 2016-17. Identify and explain the related concept. Answer: Disinvestment: Disinvestment refers to transfer in the public sector enterprises to the private sector through dilution of stake of the Government in the public enterprise.

Question 14: Bharat is running an ice cream parlour in a local market. Keeping in mind the changing perceptions about health among the people, one of his employee Abhiraj suggests to him that they should introduce a range a flavoured yogurt. Bharat accepts his suggestion as a result both the image and the profitability of his business increases. In the context of the above case:

• Identify the feature of management which is being highlighted.
• State the related dimension of the business environment.
• Name and explain the related principle of general management.
• The feature of management which is being highlighted is Dynamic.
• The related dimension of the business environment is Social.
• The related principle of general management is Initiative.

Initiative means taking the first step with self-motivation. The workers should be encouraged to develop and carry out their plans for improvement. Suggestion system should be adopted in the organization.

Question 15: As a result of the decision by Britian to exit to European Union the new trade agreements will come into force from the EU as it accounts for 35-40% of auto component exports from India. Tata Motors owned Britain’s largest carmaker Jaguar Land Rover (JLR) has been in Britain for three decades and makes 4,75,000 cars a year in the country of which most of them are exported inside the European Union and beyond. JLR estimates that their annual profit could be cut by one billion pounds ($1.47 billion) by the year 2020. In the context of the above case:

• Explain why are all the elements of business environment considered to be closely interrelated?
• Name any two related dimensions of the business environment.
• All the elements of business environment are considered to be closely interrelated as any change in one of them may necessitate a series of changes in other dimensions as well.
• The related dimensions of the business environment are Political and Legal.

Question 16: : After competing his education, Arun joins his father in their family business of manufacturing cookware. As a businessman, his father is rigid in his approach and has fixed ideas about various issues. He tends to maintain a distance from the factory workers. However, Arun is more receptive to the needs of the workers and doesn’t seem to believe in any class- differences. He believes that the prosperity of their business greatly depends upon the prosperity of their workers and vice versa. At the same time, he has a good understanding of the business environment. Therefore, he introduces a new range of green pans that provide a healthy cooking surface, as they are manufactured with all ceramic or silicon coating and are considered safer than the traditional petroleum based nonstick surfaces which may contain toxic substances. Although, the new cookware range is highly priced/, he expects a ready market for it as both the purchasing power of people and their preference for better quality products has increased over the years. In the context of the above case:

• Identify the nature of management which is being reflected in the different styles of management in practice adopted by Arun and his father.
• Name and explain the related principle of scientific management.
• State the related dimensions of business environment.
• The different styles of management in practice adopted by Arun and his father reflect that management is an art.
•  ‘Harmony, Not Discord’ is the related principle of scientific management. Taylor emphasised that there should be complete harmony between the management and workers instead of a kind of class-conflict, the mangers versus workers. To achieve this state, Taylor called for complete mental revolution on the part of both management and workers. The prosperity for the employer cannot exist for a long time unless it is accompanied by prosperity for the employees and vice versa. He advocated paternalistic style of management should be in practice.
• Economic Environment: Economic environment comprises of factors that can affect management practices in a business enterprise includes interest rates, inflation rates, changes in disposable income of people, stock market indices and the value of rupee etc.

Question 17: ‘Gallant’ is a well known FMCG (Fast Moving Consumer Goods) company in India. However, for the past few years its profitability is diminishing due to the presence of a new company ‘Prakritik’. ‘Prakritik’ has gradually acquired a reasonable share in a wide variety segments like soaps, shampoos, detergents, dish wash and oral care. One of the key reason is that ‘Prakritik’ has positioned itself as a natural/Ayurvedic brand and this approach has worked well with the Indian consumer. In order to compete with this threat ‘Gallant’ has acquired a premium Ayurvedic brand ‘Madhumita’ from another group. Moreover its likely to increase its advertising budget to counter the threat from ‘Prakritik’. In the context of the above case:

• Identify the related component of the business environment which has contributed effectively towards the success of Prakritik.
• Also, state the two ways in which ‘Gallant’ has responded to the changes in its business environment.
• Social aspect is the related component of the business environment which has contributed effectively towards the success of Prakritik.
• Acquisition

Banknifty Pivot Point comes under business environment if you see in stock market.

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Case Study Chapter 3 Business Environment

Please refer to Chapter 3 Business Environment Case Study Questions with answers provided below. We have provided Case Study Questions for Class 12 Business Studies for all chapters as per CBSE, NCERT and KVS examination guidelines. These case based questions are expected to come in your exams this year. Please practise these case study based Class 12 Business Studies Questions and answers to get more marks in examinations.

Case Study Questions Chapter 3 Business Environment

Read the source given below and answer the following questions : Unique Ltd. is an electronic goods manufacturing company situated in Uttar Pradesh. It is earning low revenue in comparison to another electronic company ‘Pace Ltd.’ situated in Delhi. Both the enterprises are affected by the investors , customers, competitors and suppliers in their respective locations. At the same time both are also affected by economic condition, change in technology, etc.

Questions :

Question. Economic condition, changes in technology are related to (a) General forces (b) Specific forces (c) Both (a) and (b) (d) None of the above

Question. Business Environment includes : (a) All internal forces (b) All external forces (c) Both Internal (d) None of the above

Question. There is variation in the revenue of company operating in Uttar Pradesh and operating in Delhi. This is related to which feature of Business Environment ? (a) Uncertainty (b) Relativity (c) General and specific (d) None of the above

Question. Customers and suppliers represent : (a) General forces (b) Specific forces (c) Both (a) and (b) (d) None of the above

Read the source given below and answer the following questions : Two big banner movies were scheduled to be released on the same date. On the last moment release of one of the movies had to be postponed due to opposition of a group of people due to some unethical contents related to their religion was shown in the that movie. The other movie released on time and made huge profit as there was no competition and movie which was postponed suffered loss. “It may be difficult to know the extent of the relative impact of the social economic, political, technological or legal factors on change in demand of a product in the market.”

Question. When there is no competition then firms get : (a) First mover advantage (b) Warning signal (c) Resource allocation (d) None of the above

Question. Identify the dimension of Business Environment that delayed the release of movie. (a) Economic (b) Social (c) Technical (d) Legal

Question. The dimensions of Business Environment are : (a) lndependent (b) Interrelated (c) Both (a) and (b) (d) None of the above

Question. Which feature of Business Environment is highlighted here? (a) Uncertainty (b) Specific and general (c) Dynamic (d) Relativity

Read the source given below and answer the following questions : Naman and Govind after finishing their graduation under vocational stream decided to start their own travel agency which will book Rail Tickets and Air Tickets on commission basis. They also thought of providing tickets within ten minutes through the use of internet. They discussed the idea with their Professor Mr. Mehta who liked the idea and suggested them to first analyse the business environment which consists of investors, competitors and other forces like social, political, etc., that may affect their business directly or indirectly. He further told them about the technological improvements and shifts in consumer preferences that were taking place and hence they should be aware of the environmental trends and changes which may hinder their business performance. He emphasised on making plans keeping in mind the threat posed by the competitors, so that they can deal with the situation effectively. This alignment of business operations with the business environment will result in better performance.

Question. “He emphasised on making plans keeping in mind threat posed by the competitors.” This is related to which importance of Business Environment ? (a) Getting first mover advantage (b) Getting warning signal (c) Help in making plans and policy formulation (d) None of the above

Question. “They should be aware of the environmental trends and changes which may hinder their business performance”. This is related to which feature of business environment ? (a) All external forces (b) Specific and general (c) Relativity (d) Dynamic

Question. “The Alignment of business operations with the business environment will result in better performance.” This is related to which importance of Business Environment ? (a) Getting first mover advantage (b) Getting warning signal (c) Help in improving performance (d) Help in making plans and policy formulation

Question. “First analyse the business environment which consists of investors, competitors and other forces like social, political, etc.” This is related to which feature of business environment ? (a) All external forces (b) Specific and general (c) Relativity (d) Uncertainty

Read the source given below and answer the following questions : The name and taste of Coca-Cola is known to almost each and every individual in India as well as throughout the world. This carbonated soft drink holds the most market share in the soft drink market and got itself a special seat in each and every gathering. The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these are Diet Coke, along with others including Caffeine free Coca-Cola, Diet Coke Caffeine free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla and the list goes on. It has capitalized on each and every opportunity to market itself effectively and place itself in the middle of every gathering. The main reason for such an outstanding placement of product goes to the way they have established the connection between every occasion and the need for Coke to be present there, product design and creative advertising.

Question. Which of the following is not a product of COCA-COLA? (a) Diet Coke Caffeine free (b) Coca-Cola Zero Sugar (c) Coca-Cola Avocado (d) Coca-Cola Cherry

Question. In the context of the above given case, identify one valid importance of Business Environment. (a) Enables a firm to identify opportunities and getting first mover advantage (b) Uncertainty (c) Delay in action (d) Pervasive function

Question. Identify the feature of Business Environment which The Coca-Cola Company managed to get in their favour. (a) Complex (b) Specific and general forces (c) Futuristic (d) Mental Exercise

Question. Which business environment did Coca-Cola majorly tap into ? (a) Technological Environment (b) Social Environment (c) Political Environment (d) Economical Environment

Read the source given below and answer the following questions : Metlapp Networks and Technologies Ltd. is a leader in technology innovation in the United States, creating products and solutions for connecting the world. It has,, a large research and development team which invented the first smart watch, named as W-7. The watch besides showing the time, also monitors few health parameters like heart beat, blood pressure etc. While in search of markets abroad, the company found that in India, the reform process was underway with the aim of accelerating the pace of economic growth. The company decided to take advantage of simplified export procedure and removal of quantitative as well as tariff restrictions in India. It set up its office in Jamnagar with a view to capture the Indian market. In a short span of time, the company emerged as a market leader. Success of the company attracted many other players to enter the market. Competition resulted in reduction in prices, thereby benefiting the customers.

Question. In the above paragraph, two major concepts related to government policy have been discussed. Identify and explain these concepts.

Liberalisation and Globalisation are the two major concepts related to government policy that have been discussed.

• Liberalisation:  These economic reforms signalled the end of the licence-pemit-quota raj and were aimed at liberalising the Indian business and industry from all unnecessary controls and restrictions.
• Globalisation:  Globalisation means the integration of the various economies of the world leading towards the emergence of a cohesive global economy.

Question. Also, explain briefly any three impacts of these concepts on Indian business and industry.

The three impacts of reforms on Indian business and industry are outlined below:

• Increasing competition:  The Indian firms are facing lot of competition due to changes in the rules of industrial licensing and entry of foreign firms. This change is more apparent in the sectors which were earlier reserved for private sector only like banking, insurance, telecommunications, etc.
• More demanding customers:  With the easy availability of wider choice in purchasing better quality of goods and services due to high competition consumers have become more aware and demanding. The growing expections of the consumers has increased the pressure on the business firms.
• Rapidly changing technological environment:  With the entry of new firms which are far more superior in terms of technology the small firms are facing a lot of challenges. Moreover, the firms are constantly involved in innovating new products and upgrading present products with the help of better technologies in order to satisfy the customers demands.

Read the source given below and answer the following questions : Naman and Govind after finishing their graduation under vocational stream decided to start their own travel agency which will book Rail Tickets and Air Tickets on commission basis. They also thought of providing tickets within ten minutes through the use of internet. They discussed the idea with their Professor Mr. Mehta who liked the idea and suggested them to first analyse the business environment which consists of investors’, competitors and other forces like social, political etc. that may affect their business directly or indirectly. He further told them about the technological improvements and shifts in consumer preferences that were taking place and hence they should be aware of the environmental trends and changes which may hinder their business performance. He emphasised on making plans keeping in mind the threat posed by the competitors, so that they can deal with the situation effectively. This alignment of business operations with the business environment will result in better performance.

Question. Identify and state the component of business environment highlighted in the above Para.

Technological Environment is the component of business environment highlighted in the above Para. Technological Environment includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business.

Question. State any two features of business environment as discussed by Professor Mehta with Naman and Govind.

The two features of business environment as discussed by Professor Mehta with Naman and Govind are as follows:

• Dynamic nature:  It is dynamic in nature and keeps on changing due to technological upgradations, shifts in consumer preferences or increase in competition in the market.
• Inter-relatedness:  All the elements of business environment are closely interrelated. Therefore, any change is one element may necessitate corresponding changes in the other elements as well.

Question. Also state two points of importance of business environment as stated by Professor Mehta in the above situation.

The two points of importance of business environment as stated by Professor Mehta in the above situation are described below:

• It enables the firm to identify opportunities and getting the first mover advantage: The dynamic business environment provides numerous opportunities for a business to evolve as per the changing needs. Therefore, early identification of the forthcoming opportunities helps an enterprise to be the first to exploit them instead of losing them to the competitors.
• It helps the firm to identify threats and early warning signals: Sometimes the changes in the external environment may pose as a threat and hinder a firm’s performance. An awareness about the business environment helps the managers to identify such threats on time and take necessary decisions and action.

With changes in the consumption habits of people, Neelesh, who was running a sweet shop, shifted to the chocolate business. On the eve of Diwali, he offered chocolates in attractive packages at reasonable prices. He anticipated huge demand and created a website chocolove. com for taking orders online. He got a lot of orders online and earned huge profits by selling the chocolate. Identify and explain the dimensions of business environment discussed in the above case.

The various dimensions of business environment being referred to in the above case are as follows:

1. Social environment:  Social Environment includes the social forces like customs and traditions, values, social trends, society’s expectations from business, etc.

2. Technological environment:  Technological Environment includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business.

A recent rate cut in the interest on loans announced by the banks encouraged Amit, a science student of Progressive School, to take a loan from State Bank of India to experiment and develop cars to be powered by fuel produced from garbage. He developed such a car and exhibited it in the Science Fair organised by the Directorate of Education. He was awarded the first prize for his invention. Identify and explain the dimensions of business environment discussed in the above case.

1. Economic Environment:  It comprises of factors that can affect management practices in a business enterprise includes interest rates, inflation rates, changes in disposable income of people, stock market indices and the value of rupee etc.

2. Technological Environment:  It includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business.

‘Accent Electronics Ltd.’ was operating its business in Malaysia. The company started exporting its products to India when the Prime Minister announced relaxation in import duties on electronic items. The company appointed retailers in India who had direct online links with the suppliers to replenish stocks when needed. Identify and explain the dimensions of business environment discussed in the above case.

1. Political Environment:  Political Environment includes political conditions such as general stability and peace in the country and specific attitudes that elected government representatives hold towards business.

2. Technological Environment:  Technological Environment includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business.

Read the source given below and answer the following questions : Neel and Aakash after finishing their graduation under vocational stream decide to start their own travel agency which will book rail tickets and air tickets on commission basis. They also thought of providing tickets within 10 minutes through the use of internet.They discussed the idea with their professor Mr. Singh who liked the idea and suggested them to first analyse the business environment which consist of investors, competitors and other forces like social, political, etc., that may affect their business directly or indirectly. He further told them about the technological improvements and shifts in customer preferences that were taking place and hence, they should be aware of the environmental trends and changes which may hinder their business performance. He emphasised on making plans keeping in mind the threats posed by the competitors so that they can deal with the situation effectively. This alignment of business operations with the business environment will result in better performance.

Question. Identify the points of importance of business environment as stated by Professor Singh in the above situation. (a) It enables the firm to identify opportunities and getting the first mover advantage (b) It helps the form to identify threats and early warning signals (c) It helps in tapping useful resources (d) The it helps in assisting in planning and policy formulation.

Question. Identify the components of business environment highlighted in the above paragraph (a)economic environment (b) social environment (c) technological environment (d) political environment

Question. Neel and Aakash after finishing their graduation under vocational stream decided to start their own travel agency which will book rail tickets and air tickets on commission basis which dimension of business environment highlighted here. (a) Economical (b) Political (c) Legal (d) social

Question. Identify the features of business environment as discussed by Professor Singh with Neel and Akash. (a)specific and general forces (b)inter-relatedness (c) dynamic nature (d) uncertainty

Question. Which of the following is not an element of legal environment (a) court judgement (b) The extent and nature of government intervention in business (c) Government regulations (d) Administrative orders issued by the government authorities.

Read the source given below and answer the following questions : The government all over the world are becoming more and more cautious towards the environment.To ensure the same, recently, many state governments passed an order to ban polythene bags since these are non biodegradable. As a result, the government also decided to give a subsidy to jute industry (bags). The minister said in the statement that they believe it will be helpful as income of people are rising and people can afford jute bag. After this subsidy, Aman saw great potential in jute multi-pocket bags business which was not established yet in India but had been flourishing in UK where he studied during his graduation. He launched the product and his business started to boom. So, more companies entered into the market with other articles and improvisations.

Question. Which business dimension is highlighted in the line,” As a result, the government also decided to give a subsidy to jute industry (bags).” (a) Legal (b) Political (c) Economic (d) Social

Question. Which merit of business environment is highlighted in the lines,” He launched the product and his business started to boom. So, more companies entered into the market with other articles and improvisations.” (a) Identify opportunities (b) Identified threats (c) Assisting in planning (d) Coping with rapid changes

Question. Which dimension of business environment is highlighted in the given lines,” To ensure the same, many state government passed an order to ban polythene bags since these are non biodegradable.”? (a) Political (b) Legal (c) Technological (d) Economic

Question. Which business dimension is highlighted in the line,” The Minister said in the statement that he believes it will be helpful as income of people are rising and people can afford jute bags.”? (a) Legal (b) Political (c) Economic (d) Social

Question. Which merit of business environment is highlighted in the lines, “After the subsidy Aman saw great potential in jute multi-pocket bags business which was not established yet in India but had been flourishing in UK where he studied during his graduation.” (a) Identify opportunities (b) Tapping useful resources (c) Coping with rapid changes (d)Assisting in planning

Read the source given below and answer the following questions : Yogesh Agro limited started a new venture for distribution of harmful and chemical free fertilizers vegetables they conducted a survey to find out customer preferences for such vegetables.They found out that most of the customers were concerned about the harmful chemicals being used in growing the vegetables. They found out that 90% of the households were searching for alternatives. The company connected a group of agriculture experts to lay down the procedure for growing the vegetables by the farmers. They decided to train the farmers in new technology to grow chemical free vegetables according to new innovative methods. The experts also suggested soil management techniques through which farmers would be able to create an abundant and lasting harvest. Due to increased awareness for healthcare, demand for products of Yogesh agro limited increased and thus the business flourished

Question. “Due to increased awareness for healthcare demand for products of Yogesh Agro limited increased and thus the business flourished.”What feature/ characteristic of business environment is highlighted above? (a) Specific and general forces (b) Inter-relatedness (c) Dynamic nature (d) Relativity

Question. Which of the following is not a component of economic environment? (a) Balance of payments and changes in foreign exchange reserves (b) The nature of relationship of our country with foreign countries (c) Expansion of transportation and communication facilities (d) Volume of imports and exports of different items.

Question. “They found that most of the customers were concerned about the harmful chemicals being used in growing the vegetables. They found out that 90% of the households searching for alternative.” identify the dimension of business environment highlighted above. (a) Economic environment (b) Social environment (c) Technological environment (d) Political environment

Question. “They decided to train the farmers in new technology to grow chemical-free vegetable according to new innovative methods.” Identity the dimension of business environment highlighted above. (a) Economic environment (b) Social environment (c) Technological environment (d) Political environment

Question. “The experts also suggested soil management techniques through which farmers would be able to create an abundant and lasting harvest.” which dimension of business environment is highlighted here? (a) Technological (b) Legal (c) Political (d) Social

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• MCQs – Nature & Significance of Management
• MCQs- Principles of Management
• MCQs – Chapter – Business Environment
• MCQs – Chapter Planning
• MCQs – Chapter – Organizing
• MCQs – Chapter Staffing
• MCQs – Chapter – Directing PART-1
• MCQs – Chapter – Directing – Part-2
• MCQs- Chapter Controlling
• MCQs- Chapter – Financial Management
• MCQs – Chapter – Marketing Management Part-1
• MCQs- Chapter- Marketing Management -Part-2
• MCQs – Chapter- Marketing Management – Part-3
• Case Studies- Principles of Management
• Case Study – Business Environment
• Case Study-Planning
• Case Study-Organizing
• Case Study- Staffing
• Case Study-Directing
• Case Study – Chapter Controlling
• MCQs – Ch-2 – An Entrepreneur – Part-1
• MCQs – Ch-2 – An Entrepreneur – Part-2
• Ch-3 MCQs for ENTREPRENEURIAL JOURNEY
• MCQs – Ch-4 Entrepreneurship As Innovation And Problem Solving
• Ch-5 MCQs Analysis of Market Env & Market Research
• CH-6 MCQs Unit of sale – Unit cost – Gross Profit
• Unit-2 Entrepreneurial Planning
• Download PDF| Unit-3 Marketing Strategies
• Download PDF | UNIT-4 Enterprise Growth Strategies
• Download PDF | UNIT-6 Resource Mobilization
• Download PDF |Unit 1 ENTREPRENEURSHIP
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Case Study – Business Environment

Welcome to study research . This time all-important case studies inform of questions and answers.

CASE STUDY – BUSINESS ENVIRONMENT

For class 12 cbse students of business studies..

Q1:  Anil a marketing manager of a car manufacturing company is of the view that in case of construction companies and automobiles manufacturers , low longer term rates are beneficial because they results in increased spending by consumers for buying homes and cars on borrowed money. Identify and explain the component of business environment that Anil is referring in the above case.

Q2:  In an interview , an interviewer asked the interviewee regarding the need of considering the changes of environment . In reply one of the interviewee replied,” Every business should consider the changes going on in inflation rates before taking any financial decisions because inflation rates result in constraints on business enterprises as they increase the various costs of business such as the purchase of raw materials or machinery and payment of wages and salaries to employees.” Interviewer liked the answer . Interviewee has put emphasis on the understanding of only one of the element of business environment. Identify that Element of Business environment.

Q3:’  Atul has got tremendous feedback from public for his newly started Gym plus gym related goods store which is a one stop solution for health conscious people. When asked about his success story then Atul said that the health and fitness trend has become popular among large number of urban dwellers. This has created a demand for products like organic food, diet soft drinks, gyms, bottled water and food supplements. that is why I thought of starting this business. Identify the dimension of business environment whose understanding has helped Atul in garnering the success,

Q4: Asia who is working as a advertisement advisor with one of the consumer goods manufacturing company is of the view that nowadays in order to inform and persuade the potential buyers to buy the product new and modified ways should be adopted by the companies to advertise their products. That is like CD-ROM’s , computerised information kiosks and internet/ world wide web multimedia pages highlighting the virtues of products. Marketing team really appreciated her idea. Identify the element of business environment on which Ashia has put the emphasis.

Q5: Ananya ‘s grand father while telling her about the past of Indian economy told her that even after opening up of our economy in 1991, foreign companies found it very difficult to cut through the bureaucratic red tape to get permits for doing business in India. Sometimes it took months to process even their application in process. As a result these companies were discouraged from investing in India but the situation has improved overtime. Identify the Element of business environment which was the cause for discouragement to foreign companies based on above case.

Q6: While doing labelling of the products companies have to write down certain statutory warnings over it. Understanding of which environment helped them taking above action Identify.

Q7:Identify the importance of Understanding business environment in the following cases:

(a) Maruti Udyog became the leader in the small car market because it was the first to recognise the need for small cars in an environment of rising petrol prices and a large middle class population of India.

Answer: It enables the firm to identify opportunities and getting first mover advantage.

(b) If  an Indian firm  finds that a foreign multinational is is entering  the Indian market with new varieties. On the basis of above information the Indian firms can prepare themselves to meet the threat by adopting such measures as improving quality of the products , reducing cost of the production , engaging in aggressive advertising and so on.

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• NCERT Solutions
• NCERT Class 12
• NCERT Class 12 Business Studies
• Chapter 3: Business Environment

NCERT Solution for Class 12 Business Studies Chapter 3 - Business Environment

NCERT Solutions are an extraordinarily helpful book while preparing for the CBSE Class 12 Business Studies examinations. These solutions of NCERT are collated by subject matter experts who have vast experience in the subject.

NCERT Solution for Class 12 Business Studies Chapter 3 Business Environment

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Very Short Answer Questions NCERT Business Studies Solutions Class 12 Chapter 3

1. What is meant by business environment?

The sum of all the forces (external, institutions and individuals) that are outside the control of a business organisation is referred to as the business environment. The forces mentioned here can be of varied nature, such as social, economic, political, legal or technological. The organisation is unable to control such types of forces, but it can definitely have a positive or negative impact on their performance. For e.g., altering the design of a product with efficiency leads to its demand in the market, whereas below-par performance and poor design will result in making the product inferior.

2. How does understanding of business environment help in improving performance of a business?

Understanding the business environment properly by the organisation results in developing plans and policies according to the environment, which results in great improvement in performance. It also helps to counter any negativity that may exist in the market with a well-defined strategy. This will help an organisation perform at its best every time.

3. Give an example to show that a business firm operates within numerous interrelated factors constituting the business environment. (Hint: example highlighting the interrelatedness of dimensions of business environment).

The various elements of a Business organisation are interrelated and the outcome depends on all these elements. The business environment consists of economic, social, technological, and legal elements.

Let us understand using one example

An automobile company will have the combined impact of all these factors in context of a business environment.

1. If there is a global recession or economic slowdown, it will result in fewer sales of cars. Economic factor comes into play for purchasing a car, and it will impact the business.

2. Due to the introduction of new technology, car manufacturers need to follow that as an industry standard, which will be beneficial for the organisation. This is the impact of technological factors on the business environment.

3. With the introduction of GST, car manufacturers can charge GST, and GST is mandatory for business, which is a legal factor impacting the business environment.

4. Krishna Furnishers Mart started its operations in the year 1954 and emerged as the market leader in the industry because of their original designs and efficiency in operations. They had a steady demand for their products but over the years, they found their market share declining because of new entrants in the field. The firm decided to review their operations and decided that in order to meet the competition, they need to study and analyze the market trends and then design and develop their products accordingly. List any two impacts of changes in business environment on Krishna Furnishers Mart’s operations. (Hint: increase in competition and Market orientation).

The following impacts can be seen with changing of the business environment for Krishna Furnishers Mart

1. Rise in competitors leads to more competition.

2. Innovation in design is needed to differentiate their products from that of their competitors.

5. Name any two Specific forces of business environment affecting business.

Specific forces have a direct impact on the way a business is run. It can be due to the following changes:

1. Changing tastes of customers.

2. Competitor strategy

3. Shift in investor loyalty

Short Answer Questions NCERT Business Studies Solutions Class 12 Chapter 3

1. Why it is important for business enterprises to understand their environment? Explain.

It is essential to understand the business environment as it helps in determining the success or failure of an organisation. The functioning and performance of an organisation are dependent on various factors, which can be external. When we understand the business environment, it becomes easier to drive factors that help in growth.

The following points highlight the importance of understanding the business environment for business enterprises.

1. Business enterprises can identify positive opportunities for a business. It will help in making the first move and staying ahead of the competition.

2. Businesses can identify potential threats by studying the business environment, which can impact the growth of the organisation. Therefore, a study of the business environment proves beneficial for identifying threats and determining the best solution to neutralize the threat.

3. Various resources are required for a business to run, and the appropriate resources are determined by studying the local business environment. These inputs are used to create various products.

4. Business environment is of dynamic nature. Factors such as technology, consumer preferences and government policies are subject to change based on demand. Knowing the business environment will make things easier to adapt easily to the change.

5. Study of the business environment helps in formulating new plans and policies as per the market trends, which makes it more relevant for the current scenario.

6. Analysing the business environment will result in better performance for the organisation.

2. Explain the following terms:

(a) Liberalisation

(b) Privatization

(c) Globalisation

Liberalisation is the process or means of the elimination of the control of the state over economic activities. It provides greater autonomy to the business enterprises in decision-making and eliminates government interference.

The purpose of liberalisation is to increase competition between enterprises. It also encourages foreign trade between countries. It also helps the business expand its global footprint. The opening up of the economy improves the economic development of a nation by the inflow of funds from foreign resources.

Privatisation can be explained as the process of transfer of ownership from the public sector to the private sector. It is also known as Disinvestment in business. Privatisation aims at reducing government ownership in industries.

It reduces the workload on the public enterprises and also paves the way for economic development by encouraging foreign direct investment (FDI).

Globalisation can be understood as the integration of the national economy with the world economy. It represents a free flow of information, technology, goods and services, ideas, capital, and even people as a form of resources across different countries. Globalisation helps in improving t cross border connectivity between different markets in the form of investments, trade, and cultural exchanges.

3. Briefly discuss the impact of government policy changes on the business and industry.

Government policy has the following impact on the business and industry

1. By relaxing the licensing policy and reducing import duties, domestic firms face tough competition. More players will be in the field with their offerings which leads to more competition.

2. Due to the increase in competition, consumers are flooded with choices for goods and services. This leads to an increase in the demand of consumers for better quality goods and services.

3. Government policy changes result in changes in the business policies of the business enterprises for sustaining and making a profit while following the current policies set by the government.

4. With increasing competition, firms need to reach customers with products, and hence they adopt more innovative ways to promote their products by using updated technology.

5. All the improvements in technology and product are possible with the help of trained manpower. Without proper skills, no organisation will be able to execute any plans properly. Therefore, improvements in human resources are very important in the current context.

6. Market orientation has become important as customers have become more demanding and hence businesses need to analyze the market before launching any product.

7. Public sector enterprises need to perform more efficiently in order to survive the competition and stop relying on government funds.

4. National Digital Library of India (NDL India) is a pilot project initiated by the HRD ministry. It works towards developing a framework of virtual repository of learning resources with a single-window search facility. It provides support to all academic levels including researchers, life-long learners and differently-abled learners free of cost. State the dimensions of business environment highlighted above.

The following business dimensions are highlighted here:

1. By developing a framework of a virtual repository of learning resources, it highlights the technological dimension.

2. By supporting researchers, learners and differently-abled learners free of cost, it highlights the social dimension.

5. State the impact of demonetization on interest rates, private wealth and real estate.

Demonetisation had the following effect on these sectors

1. Interest rates: As demonetisation happened, the number of cash transactions reduced; bank deposits increased in the form of Jan Dhan Accounts. More financial savings by the people of the nation.

2. Private Wealth: Private wealth saw a decline as large-volume transactions were not possible with old notes.

3. Real Estate: Demonetisation led to a decline in real estate prices. The real estate industry witnessed a huge drop in business.

Long Answer Questions NCERT Business Studies Solutions Class 12 Chapter 3

1. How would you characterise business environment? Explain, with examples, the difference between general and specific environment.

The sum of all the forces (external, institutions and individuals) that are outside the control of a business organisation is referred to as the business environment. The forces mentioned here can be of varied nature, such as social, economic, political, legal or technological. The organisation is unable to control such types of forces, but it can definitely have a positive or negative impact on their performance.

The following are the characteristics of the business environment:

1. Business environment is the sum total of all external forces, which includes individuals, government, and consumers. These have an impact on the business performance that is either positive or negative.

2. The different forces that have an impact on the business environment are interrelated. This interrelation has an effect on the business environment. For e.g., if there is an increase in the annual income of the consumers, they are more likely to purchase goods that fulfil all their demands, and this leads to an increase in demand for electric appliances, mobile phones, gadgets etc.

3. Business environment is constantly evolving and therefore is dynamic in nature. This can be explained as we see changing trends in consumer behaviour, technology and policies of the government.

4. The business environment is an uncertain territory. The changes in the market dynamics cannot be predicted easily. Due to this, there exists uncertainty.

5. Business environment is the sum total of all interrelated dynamic forces. Hence, it is somewhat complex and difficult to understand. All the factors like social, political, technological, etc., have an effect on the performance of the organisation. It can be easy to ascertain the individual impact of all the forces; it can be difficult to determine their cumulative effect.

6. Business environment varies with each region and hence is relative. The reason behind the variation in the business environment is that the forces that determine the nature of the business environment are dynamic in nature and therefore change as per region.

Specific environment is said to be the external forces that play a role in functioning of an organisation directly. These forces are specific to a particular organisation or an enterprise. Specific environment is unique to a industry and has an impact on how the day to day business is run. For example, change in price of a raw material required for production will result in less demand and abundant supply of raw materials has a direct impact on the production of the company.

General Environment comprises of all the forces that has an impact on all organisations irrespective of the type of industry. These forces do not differentiate between the industries or types of business. They have a cumulative effect on the organisation’s performance. For example, a new technology for communication will have a impact on the quality and quantity of production or if there is a change in government then it will have an effect on all organisations.

2. How would you argue that success of a business is significantly influenced by its environment?

Any organisation is unable to function on its own. It is influenced by various political, legal, social, and technological forces. These forces form the business environment of an organisation. It is essential that an organisation has a good understanding of its business environment. It enables an organisation to identify those that help or those that obstruct the growth of organisation. Knowing them well will help in reacting better to these forces.

The success of a business is influenced by its environment in the following ways:

1. Whenever there is a change in the business environment, it provides the opportunity to start fresh. Careful observation of the business environment is helpful in identifying these opportunities. It also gives the first movers an advantage in the business. Organisations can reap the maximum benefit in comparison to their competitors.

2. Studying of business environment helps in identifying threats to the business. It helps take preventive measures in order to counter those negative forces.

3. Environment provides sources or inputs such as machinery, raw materials, labour, etc., which are essential for an organisation. Therefore, it makes sense for organisations to choose those resources from the environment and convert them into desired products.

4. Business environment is dynamic in nature. There is a constant change in the factors that make up the business environment. Having a good understanding of the business environment helps cope with the factors better and helps organisations derive benefits from them.

5. Various threats and opportunities are discovered during the analysis of the business environment. The business can thus formulate plans and policies that will be appropriate for the market in the existing scenario.

6. Knowing about the threats and opportunities helps one improve their performance by adapting to these changes in a more informed manner. Being prepared for the situation helps in providing the best performance.

3. Explain with examples, the various dimensions of the business environment.

The business environment has the following dimensions:

1. Economic: The economic dimension consists of economic variables such as income, stock markets, and interest rates that are directly related to the functioning of business enterprises. For example, if there is an increase in purchasing power of consumers, it automatically leads to an increase in demand for goods and services, whereas if purchasing power is low, there is a decrease in demand.

2. Social: The social dimension comprises various traditions, trends, social values, and cultures. For example, companies can use religious festivals to produce items that cater to the occasion.

3. Technological: This dimension comprises all the technological changes and improvements that are happening in the business. There can be many examples, like the introduction of computers which changed the way information was gathered to the more recent developments in mobile phones and the internet. Businesses not updating themselves in the technology field can find themselves in a spot of bother with competitors.

4. Legal: This dimension consists of the various legal rules and legislations that are passed by the government. Non-compliance can lead to legal trouble for the business. For example, the setting up of a company is governed by the Companies Act, and not acting according to the law will result in the company facing legal hassles.

5. Political: Political dimension consists of peace, law and order, and stability. If there is a change in the government, there will be a change in the rules and policies. Frequent changes in administration can result in a loss of interest of investors. Also, relaxing rules can encourage investment. Such an example is of forming of a new policy in 1991 that opened the Indian economy to the world.

4. The government of India announced Demonetization of ₹ 500 and ₹ 1,000 currency notes with effect from the midnight of November 8, 2016. As a result, the existing ₹ 500 and ₹ 1,000 currency notes ceased to be legal tender from that date. New currency notes of the denomination of ₹ 500 and ₹ 2,000 were issued by Reserve Bank of India after the announcement.

The step resulted in a substantial increase in the awareness about and use of Point of Sale machines, e-wallets, digital cash and other modes of cashless transactions. Also, increased transparency in monetary transactions and disclosure led to a rise in government revenue in the form of tax collection.

a. Enumerate the dimensions of business environment highlighted above.

b. State the features of Demonetization.

a. The following dimensions of the business environment are seen to be highlighted here:

1. Political: The government announced the demonetisation of the ₹ 500 and ₹ 1,000 currency notes with effect from midnight of November 8, 2016. It is a step by the government to curb the illegal use of money by some entities.

2. Legal: 500 and ₹ 1,000 currency notes stopped being the legal tender, and ₹ 500 and ₹ 2,000 became the new legal tender.

3. Technological: As demonetisation happened, there was a shortage of cash, which encouraged the use of digital forms of payment in the form of e-wallets like Paytm and other modes of cashless transactions.

The following are the features of demonetization:

1. Demonetization was done with the intention of exposing black money holders and those who evade tax.

2. Increase in savings of people. Earlier more people used to keep money at home rather than at the bank, and this step resulted in savings in the bank.

3. It helped in reducing the interest rates in banks.

4. To popularize the use of digital payments and reduce fraud.

5. What economic changes were initiated by the government under the Industrial Policy, 1991? What impact have these changes made on the business and industry?

The Industrial policy was introduced in 1991. The following are the major highlights of the policy:

1. As per the new Industrial policy of 1991, the system of licensing was abolished. This helped the private players in starting a new venture without the need to obtain a license. Some industries were not exempt, such as those involved in the manufacture of cigarettes, liquor, defence equipment, pharmaceuticals and dangerous chemicals.

2. There was a considerable reduction in the number of industries that were marked for the public sector. The private sector was given the liberty to operate across industries. The government chose to keep only selected industries under direct control, which were atomic energy, railways and atomic minerals.

3. Before the new policy was introduced, companies needed to seek permission from the government to expand production. The new policy relaxed these norms for companies which were having an asset base of 100 crores. These companies can increase production as per the market requirements.

4. The new policy allowed the industrialists to import capital goods from foreign countries and even allowed 100% of FDI in such cases.

5. There was a reform in the definition of small-scale industries. The maximum limit of investment was increased from 5 lakhs to 1 crore. This step helped the industries to develop and contribute more to the GDP of the nation. Industries became more modern with new technologies that made work easier for small-scale industries.

6. This policy also introduced the disinvestment concept, which allowed the government to sell some stakes to the private sector in order to bring development and monetary benefits to the public sector industries.

7. A board was set up to encourage foreign investment in India. It was called Foreign Investment Promotion Board.

The following were the impact of these changes in business and industry:

2. Due to the increase in competition, consumers are flooded with choices for goods and services. This led to an increase in consumers’ demand for better-quality goods and services.

4. With increasing competition, firms need to reach customers with products and hence they adopt more innovative ways to promote their products by using updated technology.

6. What are the essential features of 

i. Liberalisation

ii. Privatisation

iii. Globalisation

Liberalisation is the process or means of the elimination of the control of the state over economic activities. It provides greater autonomy to business enterprises in decision-making and eliminates government interference.

The purpose of liberalisation is to increase competition between enterprises. It also encourages foreign trade between countries. It also helps the business expand its global footprint. The opening up of the economy improves the economic development of a nation through the inflow of funds from foreign resources.

Essential features of liberalisation are:

1. Liberalisation brought about the abolition of licensing policies. Only a handful of industries were retained, such as those involved in the manufacture of cigarettes, liquor, defence equipment, pharmaceuticals and dangerous chemicals.

2. Businesses can decide on the number of goods they want to produce as per market conditions. This is applicable for those companies which have an asset base of 100 crores.

3. Liberalisation helped in the removal of various trade restrictions, tariffs, and duties which helped in the easy movement of goods and services.

4. Liberalisation helped encourage foreign direct investment and increased the competition attracting foreign service providers.

It reduces the workload on public enterprises and also paves the way for economic development by encouraging foreign direct investment (FDI).

The essential features of privatisation are:

1. Government adopted two different methods for disinvestment. In this, the first method was selling a part of the equity in one of the PSUs and the second process was strategic selling of PSUs. With these methods, many of the firms were sold off. This includes major companies like Maruti Udyog, BALCO etc.

2. A board was established that was specially entrusted with the revival of companies that were sick or loss-making. It was known as the Board of Industrial and Financial Reconstruction.

3. In privatisation, the role of the public sector was reduced substantially, with only 8 companies under government control. In the present condition, only 3 industries are under government control, and these are atomic energy, railways and atomic minerals.

4. To improve efficiency among public sector companies and increase the level of professionalism, the government decided to honour the title of Navaratna to all the 9 high-performing PSUs (Public Sector Units).

Globalisation can be understood as the integration of the national economy with the world economy. It represents a free flow of information, technology, goods and services, ideas, capital, and even people as a form of resources across different countries. Globalisation helps in improving cross-border connectivity between different markets in the form of investments, trade, and cultural exchanges.

The following are the essential features of globalisation:

1. It removed or reduced all the trade barriers such as tariffs, trade restrictions, customs duties, etc., which resulted in more business to and from India.

2. Export and Import duties were reduced, which helped in promoting free trade between India and the world.

3. The aim of globalisation was to encourage the setting up of foreign capital in the form of FDI (Foreign Direct Investment). It also resulted in the formation of SEZs (Special Economic Zones) and the creation of FEMA (Foreign Exchange Management Act).

This chapter in NCERT Solutions for Class 12 provides us with a brief introduction to the following concepts. It provides a clear picture of what and how the business environment operates.

• What is business environment? – It is a sum of all the external forces that influence enterprise and operation of business.
• Characteristics of business environment.

NCERT Solutions for Class 12 Business Studies Chapter 3 provides a broad range of illustrative examples, which helps the students to comprehend and learn quickly. The above-mentioned are the illustrations for the Class 12 CBSE syllabus. For more solutions and study materials of NCERT solutions for Class 12 Business Studies , visit BYJU’S or download the app for more information and the best learning experience.

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MBA Case Studies - Solved Examples

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Case i: chemco case.

• ChemCo is a quality leader in the U.K. car batteries market.
• Customer battery purchases in the automobile market are highly seasonal.
• The fork-lift business was added to utilize idle capacity during periods of inactivity.
• This is a low-growth industry (1% annual growth over the last two years)
• Large customers are sophisticated and buy based on price and quality. Smaller customers buy solely on price.
• There is a Spanish competitor in the market who offers low priced batteries of inferior quality.

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• High quality product, but low end customers care more about price than quality
• Mismanaged product diversification in a price sensitive market
• Alternative 1: Establish an Off-Brand for the fork-lift business
• Alternative 2: Educate the customer market about product quality
• Alternative 3: Exit the fork-lift battery business
• Establishing the firm's quality image
• Increase in market share
• Increase in sales
• Cost of the product
• Protect firm's quality image in the automobile industry
• Redesigned product to reduce the cost of manufacture
• Low price to enable it to compete with Spanish producer
• Make use of the quality leadership in car batteries market
• Offer reliability testing, extended warranties etc. to promote quality image
• Set higher prices to extract surplus from these advantages
• A passive strategy, not proactive
• Recommendations: Alternative 1 is recommended in this case. Since the firm operates in an industry which has low growth, hence it can expand market share and sales only by taking the customers from other players. Hence, it needs to tackle the Spanish competitor head-on by aggressively pricing its product. At the same time, launching a low-priced product under the same brand name erodes the high quality image in the car batteries market. Hence, the best option is to go for an off-brand to target the fork-lift customers who are increasingly becoming price sensitive. This will enable the company to ward off the threat in short-term and build its position strongly in the long-term.

Case II: NAKAMURA LACQUER COMPANY

• The Nakamura Lacquer Company: The Nakamura Lacquer Company based in Kyoto, Japan was one of the many small handicraft shops making lacquerware for the daily table use of the Japanese people.
• Mr. Nakamura- the personality: In 1948, a young Mr. Nakamura took over his family business. He saw an opportunity to cater to a new market of America, i.e. GI's of the Occupation Army who had begun to buy lacquer ware as souvenirs. However, he realized that the traditional handicraft methods were inadequate. He was an innovator and introduced simple methods of processing and inspection using machines. Four years later, when the Occupation Army left in 1952, Nakamura employed several thousand men, and produced 500,000 pieces of lacquers tableware each year for the Japanese mass consumer market. The profit from operations was $250,000.
• The Brand: Nakamura named his brand “Chrysanthemum” after the national flower of Japan, which showed his patriotic fervor. The brand became Japan's best known and best selling brand, being synonymous with good quality, middle class and dependability.
• The Market: The market for lacquerware in Japan seems to have matured, with the production steady at 500,000 pieces a year. Nakamura did practically no business outside of Japan. However, early in 1960, when the American interest in Japanese products began to grow, Nakamura received two offers
• The Rose and Crown offer: The first offer was from Mr. Phil Rose, V.P Marketing at the National China Company. They were the largest manufacturer of good quality dinnerware in the U.S., with their “Rose and Crown” brand accounting for almost 30% of total sales. They were willing to give a firm order for three eyes for annual purchases of 400,000 sets of lacquer dinnerware, delivered in Japan and at 5% more than what the Japanese jobbers paid. However, Nakamura would have to forego the Chrysanthemum trademark to “Rose and Crown” and also undertaken to sell lacquer ware to anyone else the U.S. The offer promised returns of $720,000 over three years (with net returns of $83,000), but with little potential for the U.S. market on the Chrysanthemum brand beyond that period.
• The Semmelback offer: The second offer was from Mr. Walter Sammelback of Sammelback, Sammelback and Whittacker, Chicago, the largest supplier of hotel and restaurant supplies in the U.S. They perceived a U.S. market of 600,000 sets a year, expecting it to go up to 2 million in around 5 years. Since the Japanese government did not allow overseas investment, Sammelback was willing to budget $1.5 million. Although the offer implied negative returns of $467,000 over the first five years, the offer had the potential to give a $1 million profit if sales picked up as anticipated.
• Meeting the order: To meet the numbers requirement of the orders, Nakamura would either have to expand capacity or cut down on the domestic market. If he chose to expand capacity, the danger was of idle capacity in case the U.S. market did not respond. If he cut down on the domestic market, the danger was of losing out on a well-established market. Nakamura could also source part of the supply from other vendors. However, this option would not find favor with either of the American buyers since they had approached only Nakamura, realizing that he was the best person to meet the order.
• Decision problem: Whether to accept any of the two offers and if yes, which one of the two and under what terms of conditions?
• To expand into the U.S. market.
• To maintain and build upon their reputation of the “Chrysanthemum” brand
• To increase profit volumes by tapping the U.S. market and as a result, increasing scale of operations.
• To increase its share in the U.S. lacquerware market.
• Profit Maximization criterion: The most important criterion in the long run is profit maximization.
• Risk criterion: Since the demand in the U.S. market is not as much as in Japan.
• Brand identity criterion: Nakamura has painstakingly built up a brand name in Japan. It is desirable for him to compete in the U.S. market under the same brand name
• Flexibility criterion: The chosen option should offer Nakamura flexibility in maneuvering the terms and conditions to his advantage. Additionally, Nakamura should have bargaining power at the time of renewal of the contract.
• Short term returns: Nakamura should receive some returns on the investment he makes on the new offers. However, this criterion may be compromised in favor of profit maximization in the long run.?
• Reject both: React both the offers and concentrate on the domestic market
• Accept RC offer: Accept the Rose and Crown offer and supply the offer by cutting down on supplies to the domestic market or through capacity expansion or both
• Accept SSW: offer; accept the SSW offer and meet it through cutting down on supply to the domestic market or through capacity expansion or both. Negotiate term of supply.
• Reject both: This option would not meet the primary criterion of profit maximization. Further, the objective of growth would also not be met. Hence, this option is rejected.
• Accept RC offer: The RC offer would assure net returns of $283,000 over the next three yeas. It also assures regular returns of $240,000 per year. However, Nakamura would have no presence in the U.S. with its Chrysanthemum brand name The RC offer would entail capacity expansion, as it would not be possible to siphon of 275,000 pieces from the domestic market over three years without adversely affecting operations there. At the end of three years, Nakamura would have little bargaining power with RC as it would have an excess capacity of 275,000 pieces and excess labor which it would want to utilize. In this sense the offer is risky. Further, the offer is not flexible. Long-term profit maximization is uncertain in this case a condition that can be controlled in the SSW offer. Hence, this offer is rejected.
• Accept SSW offer: The SSW offer does not assure a firm order or any returns for the period of contract. Although, in its present form the offer is risky if the market in the U.S. does not pick up as expected, the offer is flexible. If Nakamura were to exhibit caution initially by supplying only 300,000 instead of the anticipated 600,000 pieces, it could siphon off the 175,000 required from the domestic market. If demand exists in the U.S., the capacity can be expanded. With this offer, risk is minimized. Further, it would be competing on its own brand name. Distribution would be taken care of and long-term profit maximization criterion would be satisfied as this option has the potential of $1 million in profits per year. At the time of renewal of the contract, Nakamura would have immense bargaining power.
• Negotiate terms of offer with SSW: The terms would be that NLC would supply 300,000 pieces in the first year. If market demand exists, NLC should expand capacity to provide the expected demand.
• Action Plan: In the first phase, NLC would supply SSW with 300,000 pieces. 125,000 of these would be obtained by utilizing excess capacity, while the remaining would be obtained from the domestic market. If the expected demand for lacquer ware exists in the U.S., NLC would expand capacity to meet the expected demand. The debt incurred would be paid off by the fifth year.
• Contingency Plan:  In case the demand is not as expected in the first year, NLC should not service the U.S. market and instead concentrate on increasing penetration in the domestic market.

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NCERT Solutions for Class 12 Business Chapter 3 - Business Environment

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• Chapter 3 Business Environment

Class 12 NCERT Solutions Business Studies - Business Environment - Free PDF Download

Business Environment Class 12 NCERT Solution gives you authentic information in the simplest manner. NCERT Solutions for Class 12 Business Studies Chapter 3 gives step by step explanations of all the concepts and important key points in a straightforward language. NCERT solution provides convenient learning material that is easy to understand and learn from, as it highlights important topics and explains the concepts through detailed explanations and examples in a systematic manner. 

The information in the NCERT Answers for Class 12 Business Studies is organised in such a way that it is simple to catch up at the last minute. NCERT answers for Business Studies Class 12 provide students with complete learning and aid in the development of skills as well as logical and reasoning abilities.

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Access NCERT Solutions for Class 12 Business Studies Chapter 3 – Business Environment

1. Which of the following does not characterise the business environment?

(a) Uncertainty (b) Employees (c) Relativity (d) Complexity

Ans: Employees do not characterise the company environment among the options listed above. Individuals, businesses, situations, and other external variables that affect an organization's success are referred to as the business environment. Changes in government economic policies, rapid technology breakthroughs, political uncertainty, changes in consumer styles and tastes, and greater market rivalry, for example, can have a significant impact on how a corporation operates. Employees are essential to a company's success, but they do not define its environment.

2. Which of the following best indicates the importance of the business environment? (a) Identification (b) Improvement in performance (c) Coping with rapid changes (d) All of them

Ans: All of the solutions outlined above emphasise the relevance of the company environment. Company managers who understand their environment may not only recognise and analyse external influences, but also respond to them. The following facts demonstrate the significance of the corporate environment and managers' comprehension of it:

It assists the firm in identifying opportunities and gaining a competitive edge

It assists the firm in identifying dangers and early warning signs

It assists the firm in coping with rapid changes

It aids in the planning and formulation of policies.

It aids in the enhancement of performance.

The study of the business environment aids in detecting positive improvements as well as risks or hindrances that affect an organization's performance. As a result, it assists individuals in taking the necessary steps to improve their performance. Furthermore, a thorough examination of the always changing environment aids the organisation in better coping with it.

3. Which of the following is an example of social environment?

(a) Money supply in the economy (b) Consumer Protection Act (c) The constitution of the country (d) Composition of family

Ans: The term "social environment" refers to the social influences that influence company prospects and performance, such as customs, traditions, social values, and social trends.

Composition of family is an example of social environment among the possibilities provided in the question. The health-and-fitness craze, for example, has swept a substantial number of city inhabitants. Organic food, diet soft drinks, gyms, bottled (mineral) water, and food supplements have all seen an increase in demand as a result of this. However, other industries such as dairy processing, tobacco, and liquor have suffered as a result of this tendency.

4. Liberalisation means

(a) Integration among the economies (b) Reduced government controls and restrictions www.vedantu.com (c) Policy of planned disinvestment (d) None of them

Ans: Government controls and restrictions, like licences and quotas, are reduced as a result of liberalisation. The Indian industry has liberalised in the following areas:

(i) the elimination of licencing requirements in most industries except a small number of them.

(ii) the freedom to decide the scale of business activities (i.e., no restrictions on expansion or contraction of business activities).

(iii) the removal of restrictions on the movement of goods and services.

(iv) the freedom to fix the prices of goods and services.

(v) the reduction of tax rates and the lifting of unnecessary controls.

5. Which of the following does not explain the impact of Government policy changes on business and industry?

(a) More demanding customers (b) Increasing competition (c) Change in agricultural prices (d) Market orientation

Ans: Changes in agricultural prices are not one of the options that can explain the impact of government policy changes on business and industry. Changes in government policy, such as liberalisation, privatisation, and globalisation, have an impact on how businesses operate.

Consumers' rising demands, more competition, and a shift in market orientation all contribute to the impact of such legal changes. Changes in agricultural pricing, on the other hand, come as a result of changes in agricultural product demand and supply and are unrelated to changes in government policy.

6. What do you understand by business environment?

Ans: The term "business environment" refers to all of the external variables that influence a company's performance. Economic, social, political, technological, and legal forces are examples of such forces. Individuals, consumers, the government, and legal issues all contribute to the business environment. Changes in client tastes and preferences, for example, as well as changes in government policies, the political environment, and legal restrictions, all contribute to the business climate. Although such influences are outside the control of an organisation, they have an impact on its performance, either positively or negatively. A shift in consumer preferences in favour of a company's goods, for example, increases demand for that company's product.

Similarly, when a new technology is introduced, the firm's existing technology becomes obsolete, and its products become inferior.

The following characteristics characterise the business environment:

The business environment is made up of a variety of external pressures.

The business environment encompasses both specific and general elements that have an impact on the enterprise, either directly or indirectly.

The business environment is dynamic in the sense that it is always changing.

The business environment is primarily uncertain in the sense that future events are difficult to forecast.

7. Why it is important for business enterprises to understand their environment? Explain briefly

Ans: The ability to comprehend the business environment is critical to an organization's success.

Any organisation cannot function without the help of others. Its operation and performance are also influenced by a number of external factors. Continuous review and understanding of the business environment enables a company to better account for these influences and, as a result, improve its performance. The following points emphasise the necessity of environmental awareness for businesses.

i. Recognizing opportunities and gaining a competitive advantage: Positive external trends or changes that will assist a company improve its performance are referred to as opportunities. There are several prospects for commercial success in the environment.

ii. Threat identification and early warning signals: Threats are external environment trends and changes that will impede a company's performance. A study of the business environment, in addition to good prospects, aids an organisation in identifying dangers or negative signals that may have a detrimental impact on its operations.

iii. Gathering Useful Resources: The environment supplies a firm with a variety of resources or inputs, such as raw materials, machinery, and labour.

Enterprises, on the other hand, generate output in the form of goods and services for the environment.

iv. Adapting to Changes: The business world is a dynamic place. Technology, customer tastes and preferences, and government policies all change on a regular basis. An enterprise's ability to deal with these changes and take appropriate action is aided by a thorough analysis and understanding of the environment.

v. Making Plans and Policies: An organization's ability to identify opportunities and risks is aided by a continuous study of the environment. As a result, it assists the organisation in developing appropriate plans and policies in light of the existing situation.

vi. Improving Performance: A continual analysis of the environment assists businesses in formulating appropriate policies and programmes, resulting in improved performance.

8. Mention the various dimensions of business environment.

Ans: i. Economic Environment: It includes economic variables such as interest rates, income, and stock market indexes that have an impact on how businesses operate. An increase in income, for example, has an impact on business demand for goods and services.

ii. Social Environment: The social forces of customs, traditions, social ideals, and social trends are all part of the social environment. Religious celebrations, for example, provide business opportunities for a variety of businesses, including those that produce sweets, decorations, and other things.

iii. Technological Environment: Technological developments and advances are part of the technological environment. Computers, the internet, and new telecommunications infrastructure, for example, all have an impact on businesses.

iv. Legal Environment: This refers to the government's regulations and rules, such as the Companies Act and the Trade Union Act. These regulations control how a company operates and behaves.

Enterprises must be aware of these laws because disobedience can land them in legal danger.

v. Political Environment: The political business environment is made up of political conditions such as peace and stability, as well as law and order. Political unrest has the potential to shatter that trust. Similarly, government officials' attitudes toward business can have a beneficial or negative impact on the economy. A condition of political upheaval, for example, erodes investor confidence and makes it difficult for businesses to run properly.

9. Briefly explain the following: 

(a) Liberalisation

Ans: The term "liberalisation" refers to the government's removal of needless regulations and limitations in the form of licences, permits, and quotas. India's industrial liberalisation took the following form.

i. The need for a licence to start a business was eliminated.

ii. Businesses gained control over the scope and size of their production as well as the pricing of their products.

iii. Restrictions on the movement of goods and services were lifted.

(b) Privatisation

Ans: Privatization entails giving the private sector a larger role while limiting the public sector's engagement. In India, privatisation proceeded in the following manner.

i. Public-sector enterprises are being disinvested.

ii. Establishing an Industrial and Financial Reconstruction Board to help ill and loss-making businesses get back on their feet.

iii. Reducing the government's stake in public-sector businesses.

(c) Globalisation

Ans: Globalisation is the process of diverse economies around the world integrating. It entails lowering import and export constraints such as licencing and tariffs. In terms of globalisation, India implemented the following policies.

i. Import restrictions are lifted

ii. Eliminating the export tax

iii. Reducing the import tax

10. Briefly discuss the impact of government policy changes on the business and industry.

Ans: The government's policies of liberalisation, privatisation, and globalisation have an impact on how businesses operate. The effects of government policy changes on business and industry are highlighted in the following points.

i. Increased Competition: As a result of initiatives such as loosening licencing requirements and lowering import tariffs, domestic enterprises face increased competition.

ii. Increased Demand: As competition grows, so does the number of goods and services available to consumers. As a result, consumers benefit from higher-quality items and more choice.

iii. Changes in Business Policies: Government policies have a direct impact on how businesses operate. As a result, they must adjust their policies accordingly.

iv. Technological Changes: As the market becomes more competitive, businesses must discover new and innovative ways to stay afloat. In this situation, technical advancements are required.

v. The Need for Trained Staff: Product innovation and improvement, as well as the application of new technologies, necessitate skilled and trained personnel. As a result, human resource development becomes necessary.

vi. Intensified Market Orientation: As competition has increased, production has become more market oriented.

vii. Public Sector Enterprises Rely Less on Budgetary Support: To survive growing competition, public sector enterprises must enhance efficiency and productivity rather than relying on budgetary support to absorb their losses. Overall, the impact of government policy changes, particularly those relating to liberalisation, privatisation, and globalisation, has been favourable, as Indian business and industry has demonstrated considerable resilience in dealing with the new economic order.

11. How would you characterise business environment? Explain, with examples, the difference between general and specific environment.

Ans: The phrase "business environment" refers to all of the external circumstances that affect the functioning of a firm. Such pressures include economic, social, political, technical, and legal forces. The business environment is influenced by individuals, consumers, the government, and legal concerns. Changes in client tastes and preferences, for example, as well as changes in government policies, the political environment, and legal restrictions, all contribute to the business climate. Although such variables are outside an organization's control, they have an impact on its performance, either positively or adversely. For example, a movement in customer preferences towards a company's goods boosts demand for that company's product.

When a new technology is launched, the firm's present technology becomes obsolete, and its goods become obsolete.

The characteristics of the business environment are as follows.

i. Aggregate of External Influences: The business environment is the sum of all external forces that influence an organization's performance, whether positively or negatively, such as individuals, consumers, government, and legal issues.

ii. Interrelation: Different forces in the corporate environment are intertwined. For example, as consumer income rises, demand for consumer durables such as televisions and refrigerators rises as well.

iii. Dynamic and Ever-Changing: The business environment is dynamic and ever-changing.

The particular environment refers to external influences that have a direct impact on an organisation. These are factors that are unique to a specific firm or organisation. For example, a movement in customer tastes and preferences towards a company's products has a direct influence on demand. A delay in raw material delivery from suppliers, for example, has a direct influence on a company's output.

The general environment, on the other hand, refers to the external forces that affect all organisations. General forces, unlike specialised forces, do not affect the performance of a single organisation; rather, they affect the performance of all organisation. As a result, such influences only have a tangential impact on a certain organisation. A change in technology, for example, has an impact on the quantity and quality of production in all organisations. Similarly, a shift in political conditions has an impact on all businesses at the same time.

12. How would you argue that the success of a business enterprise is significantly influenced by its environment?

Ans: The environment has a tremendous impact on the success of a company enterprise. The following points emphasise the significance of environmental awareness for businesses:

13. What economic changes were initiated by the government under the Industrial Policy, 1991? What impact have these changes made on the business and industry?

Ans: In July 1991, the Indian government announced the Industrial Policy. The following are the policy's main points.

(i) Abolition of Licensing- The obligatory licencing system was eliminated under the new industrial strategy of 1991.

In other words, as a result of the industrial reforms, private actors were no longer required to seek a licence in order to start a new business.

(ii) Desegregation- The number of industries that are solely for the public sector has been drastically reduced.

The private sector was allowed to operate in the bulk of industries, with only three industries remaining under the government's sole control: railways, atomic minerals, and atomic energy.

(iii) Increased Production Capacity-Prior to the programme, industries had to seek authorization from the government to increase production size.

With the liberalisation policy, MRTP companies (those with assets of more than Rs 100 crore) were free to scale up their operations in accordance with market conditions.

(iv) Importing Capital Goods Freedom- Industrialists were allowed to import capital goods from other countries under the policy.

In the foreign capital, 100 percent FDI was permitted.

(v) Small-scale Industry Reforms—In India, small-scale industries are defined by the maximum amount of investment that can be made in a single unit.

(vi) Disinvestment- Many public sector firms have gone through the disinvestment process. As a result, a growing portion of the assets of governmental industrial firms have been sold to the private sector.

(vii) Foreign Investment Promotion Board: The Foreign Investment Promotion Board was established to stimulate and channel foreign investment into India. The following points emphasise the impact of these changes on business and industry.

(a) Increasing Competition: As a result of initiatives such as the elimination of the licencing policy and dereservation, domestic enterprises are facing increased competition. In the service business, such as telecommunications and banking, India's companies faced rivalry.

(b) Increased Demand: As competition grows, so does the number of goods and services available to consumers. As a result, consumers benefit from higher-quality items and more choice.

(c) Changes in Business Policies: The government's policies under the new industrial policy had a direct impact on how businesses operated. As a result, they made the necessary changes to their policies and procedures.

(d) Technological Changes: As the market becomes more competitive, businesses must discover new and innovative ways to stay afloat. They are progressively embracing new technology and investing in research and development.

(e) Demand for Trained Employees: The demand for skilled, trained, and competent personnel has increased as a result of product developments and improvements, as well as the deployment of enhanced technology. As a result, human resource development becomes necessary.

(f) Greater Market Orientation: With increased competition, it is more important than ever for businesses to adapt their production to market demand. That is to say, production has become more market-driven.

(g) Less Reliance on Budgetary Support by Public Sector Firms: In order to compete, public-sector enterprises have realised the importance of increasing efficiency and productivity.

Case Problem

Several corporations have recently planned large investments in organised retailing in India. Numerous considerations influenced their choices in this regard. Customer earnings are increasing. Consumers have acquired a preference for higher-quality items, even if they must pay a higher price. The degree of aspiration has risen. The government has also liberalised its economic regulations in this area, allowing for 100 percent foreign direct investment in several retail industries.

1. Identify changes in business environment under different heads — economic, social, technological, political and legal that have facilitated the companies’ decisions to plan significant investments in organised retailing.

Economic: Customer income increased as a result of new job prospects.

Social: Customers have acquired a preference for higher-quality products, even if they have to pay more for them.

Technological: Advances in technology have made it easier for customers and retailers to do business.

Political: The government has liberalised its policies on foreign direct investment.

Legal: The government protects customers' rights.

2. What has been the impact of these changes with regard to globalisation and privatisation?

Ans: The impact of these changes, particularly in terms of privatisation and globalisation, has prompted merchants to invest in organised retailing. As a result, competition increased, as did customer demand, and more job possibilities arose as a result.

Chapter 3 - Business Environment

Ncert solutions class 12 business studies - free pdf download.

The Solution PDFs Business Studies for Class 12 provide a huge variety of questions to have a better understanding of the subject. Since Business Studies is one of the most important subjects, advanced knowledge about it is a must. Our PDF will give you detailed solutions for all the questions given in the textbook. The content writers for the subject Business Studies are experts in their field so be assured about the quality of the content. 

Along with this, some additional questions and some sample papers are also there for understanding. paper pattern. These NCERT solutions are based on the latest syllabus and practising them can help you score good marks in the exam. 

NCERT Solutions Class 12 BUSINESS STUDIES CHAPTERS

Business Environment is a part of Class 12 Business Studies. As the 3rd chapter in the book, it deals with various points covering the meaning of the business environment, characteristics of the business environment, the importance of the business environment, dimensions of the business environment, the economic environment in India, the government policy of liberalisation, privatisation, and globalisation, the impact of government policy changes on business and industry, etc. It gives a comprehensive outlook on what students need to know about the business environment.

Class 12 Business Studies Marks Weightage

Business Studies for Class 12 is one of the most important subjects. The theory paper for the subject of Business Studies is of 80 marks. It is divided into three parts. Those are as follows -

Part A: Principles and Functions of Management - 50 marks

Part B: Business Finance and Marketing - 30 marks

Part C: It consists of one project work - 20 marks

For Example; Chapter 3 Business Environment falls under Part A and it has its importance since a lot of questions from this chapter keep repeating in the exam.

This, you would get to know once you start solving sample papers daily. But make sure you complete within 3 hours. This would prepare you to solve the question paper in the final examination.

Our PDFs contain all the useful resources required for Class 12 Business Studies. Like mock papers and previous years' board papers of Business Studies Class 12.

It would aid you in the final examination conducted by CBSE. And it is better to be updated with the pattern of questions.

Why Are NCERT Solutions For Business Studies Class 12 Chapter 3 Important? 

NCERT solutions focus on fundamentals to help students to grasp basic concepts in an organized and quick way.  

NCERT solutions provide detailed step by step explanations and help students to solve doubts by giving them proper guidance throughout the process. 

These solutions give topic-wise answers along with important information about the topic.

NCERT Class 12 Business Studies Solutions come with key points, explanations, and examples that reduce the effort before the examination and make it a great tool for quick revision.

The easy languages of a brief overview of concepts, definitions, and examples can be very useful for the last-minute preparations and revisions as they can learn in a better and faster way.

Conclusion of Complete Chapter

NCERT Answers for Class 12 Business Studies, Chapter 3 - Business Environment, gives a complete and step-by-step solution to all of the questions provided by our specialists. Students who are experiencing problems understanding the chapter can refer to the answers PDF to have a thorough understanding of the ideas in Chapter 3. Students will be able to comprehend the major ideas of the chapter much more easily with the aid of this study material, which will boost their overall performance in the tests. For more NCERT Solutions for Class 12 Business Studies solutions and study resources, visit Vedantu's website or download the app for the finest learning experience.

FAQs on NCERT Solutions for Class 12 Business Chapter 3 - Business Environment

1. Why is it important for business organizations to understand their environment?

The business environment as it helps to determine the success or failure of a business organization. 

Business organizations can identify positive opportunities for a business. It will help to make the first move and stay ahead of the competition.

It is important to study the business environment to identify potential threats and understand their impact on growth to determine the best solution to neutralize.

The business environment is dynamic. The factors such as technology get affected as per consumer preferences and government policies as they are subjected to change based on demand. 

Understanding the business environment will make it easier to adapt to the new change.

2. Mention the essential features of 

A) Liberalisation B) Privatisation C)Globalisation?

Essential features of liberalization, privatization, and globalization as following. A) Liberalisation –

Reduction in tax rates.

Freedom on expansion or contraction of business.

Makes it easier to attract foreign capital and technologies to India

No restriction in fixing the prices of goods and services.

Free movement of goods and services.

Simplifying procedures for imports and exports.

Abolishing licensing requirements in most of the industries except a few. 

B) Privatisation

Filtering of sick enterprises to the Board of Industrial and Financial Reconstruction.

Redefining the role of the public sector by the government.

The policy of planned disinvestments in the public sector.

C) Globalisation

Export promotion

Foreign exchange reforms

Import liberalization

3. Where can I find NCERT Solutions for Class 12 Business Studies Chapter 3?

Vedantu   provides students with the best NCERT Solutions for Class 12 Business Studies . It provides all important questions and solutions for Chapter 3 “Business Environment''. It covers all types of questions. They have a variety of questions to help students understand the chapter better. These solutions and questions are extremely important for all CBSE students from the viewpoint of examinations. Also, the solutions PDF is available for free download on the Vedantu mobile app.

4. What are the basics of the chapter Business Environment for Class 12?

Business Environment is a part of the Class 12 Business Studies CBSE syllabus. It is the third chapter in the business studies book. The basics of the Business Environment chapter include topics covering the external forces that affect the organisation and business. It also deals with understanding the importance of the business environment and learning how the business environment helps to cope with changes happening around.

5. How can I learn Chapter 3 Class 12 Business Studies using NCERT Solutions?

NCERT Solutions for Class 12 Business Studies Business Environment covers a wide variety of concepts that students can learn. Vedantu provides students with the opportunity to learn these concepts. Chapter 3 helps students understand the different dimensions available in a business environment. It gives them a total outlook as to what they need to understand and learn about the business environment.

6. What’s the underlying concept of the Business Environment Chapter?

The underlying concept of the Business Environment Chapter of Class 12 Business Studies relies on understanding the basic elements of the business environment. These elements include economic environment, social environment, technological environment, political environment, and legal environment. The main concept to be learned and understood is how the business environment works with different changes and dimensions in the environment. The characteristics of a Business Environment is the most important concept in this chapter.

7. What are the most important concepts to remember in Class 12 Business Studies Chapter 3?

In Class 12 Business Studies Chapter 3 NCERT Solutions, Vedantu provides students with all the important concepts from the examination point of view. Some important concepts include Meaning of Business Environment, Features of Business Environment, Importance of Business Environment, Dimensions and Components of Business Environment, and Understanding Major Steps in Economic Forms. All these concepts are important for students to learn and understand from the examination point of view.

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Class 12th Business Studies - Business Environment Case Study Questions and Answers 2022 - 2023

By QB365 on 08 Sep, 2022

QB365 provides a detailed and simple solution for every Possible Case Study Questions in Class 12 Business Studies Subject - Business Environment, CBSE. It will help Students to get more practice questions, Students can Practice these question papers in addition to score best marks.

QB365 - Question Bank Software

Business environment case study questions with answer key.

12th Standard CBSE

Final Semester - June 2015

Business Studies

The name and taste of Coca-Cola is known to almost each and every individual in India as well as throughout the world. This carbonated soft drink holds the most market share in the soft drink market and got itself a special seat in each and every gathering. The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these are Diet Coke, along with others including Caffeine free Coca-Cola, Diet Coke Caffeine free, Coca-Cola Zero Sugar, Coca- Cola Cherry, Coca-Cola Vanilla and the list goes on. It has capitalized on each and every opportunity to market itself effectively and place itself in the middle of every gathering. The main reason for such an outstanding placement of product goes to the way they have established the connection between every occasion and the need for Coke to be present there, product design and creative advertising. 1. In the context of the above given case, identify one valid importance of Business Environment.

2. Identify the feature of Business Environment which The Coca-Cola Company managed to get in their favour.

3. Which business environment did Coca-Cola majorly tap into ?

4. Which of the following is not a product of COCA-COLA?

*****************************************

Business environment case study questions with answer key answer keys.

1. (a) Enables a firm to identify opportunities and getting first-mover advantage. 2. (b) Specific and general forces 3. (b) Social Environment  4. (c) Coca-Cola Avocado

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The microenvironment of the business is characterised by explosive industrial growth in some segments and at the same time, rapid technological development is rendering existing solutions to customer problems obsolete. On the macro-economic front, governments are increasingly facing the dilemma of choosing between economic progress and welfare - affecting government expenditure, and in turn the economic growth of the country. On the other hand, recessionary conditions in other countries have forced many companies out of business. Added to these, are the regulatory frameworks of the country and socio-cultural factors. The scenarios become even more complex when companies expand to new geographical regions. They have to deal with multiple � yet distinct � business environments. Organisations have no control over the changes happening in its external environment; but these factors cannot be ignored as they have a profound impact on the business operations and its profitability.

With the ongoing rapid change in business environment, the conventional bases of competitive strategy are continuously eroding. In such a scenario, any company that is not continually developing, acquiring, and adapting to new technological advances and to the changing business environment is preparing itself to be out of the business within a few years. So, an extensive study of the business environment has become an essential prerequisite for success.

The case studies featured in this book provide an in-depth and rigorous perspective on various business environment issues across the globe. Starting with a short theoretical framework, the book, Case Studies on Business Environment - Vol. I , provides insights into some of the companies that have been successful in managing their ever-changing and demanding business environments. This book would definitely be an essential reading for all those executives managing or desirous of managing different business environments.

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A Step-by-Step Guide to Building a Business Case for Learning and Development

Tl;dr: how to deliver an effective business case for learning.

• Research: Start by researching the main business challenges and strategic initiatives to identify where training can have the greatest impact.
• Form Alliances:  Form partnerships with key stakeholders, like department leaders, to formulate plans that tie back to tangible work in the organizations.
• Compile Options:  Gather all your material to formalize good, better, and best options that you'll present to senior leadership.
• Predict ROI:  With plans all but complete, estimate the potential ROI for your solutions. Weigh the costs against the risks and benefits.
• Present: Present your solutions to stakeholders, senior leadership, employees, and anyone else who stands to benefit from learning programs. Winning your case helps position the organization for growth.

Anyone who's dealt with budget cuts knows the frustration and stress of making do with less. Unfortunately, learning and development dollars seem to be one of the first cost-cutting areas when times are tough.

Tech executives who participated in Skillsoft's annual IT Skills and Salary survey say budget and resource constraints are the greatest challenge they face this year, followed by workload and talent retention. The first challenge, tight budgets, also impacts the latter two, creating a vicious cycle of divestment that hurts business and operations.

"When there isn't as much of an emphasis on learning and development, you certainly see a higher turnover rate and that attrition comes at a very high cost," said Bill Anderson, digital services training specialist at Corewell Health. "So, in essence, it has the opposite effect of what you're really trying to accomplish. That investment in learning and development will certainly pay back in lower attrition."

There are steps department heads can take to help prevent budget cuts because ultimately learning and development helps close gaps but also anticipates what skills the organization will need to remain competitive long term. For those leading these departments, the objective is to both educate and persuade executives that talent development can help more than hurt during lean times.

This win-win scenario unfolded at Corewell Health after a significant merge that  created Michigan's largest hospital system . Editor's note:  Corewell Health is a Skillsoft customer.

With the merge came a complex consolidation effort to cut costs, reduce duplicative efforts, and unify the two organizations. Virtually every aspect of the organization was under consideration, including technical training.

According to Anderson, the learning and development team managed to protect its training investments by building and presenting  an effective business case to leadership . It was a win for the learning team, but also a win for an organization focused on delivering modern, technology-powered experiences for employees and patients.

Here's how they did it:

Step 1: Research Strategic Priorities and Business Challenges

Building a compelling business case for learning starts with research. You want to have a thorough understanding of what the organization is going through and how that impacts goals. For this first step, ask questions and dig deep. You want to connect the top-level challenges to outcomes — good and bad.

For example:

Consider how  onboarding new technology without training could cause a ripple effect throughout the organization.

⬇️ The IT department onboards a new vendor. 

⬇️ Without training, employees don't know how to use it. 

⬇️ Adoption suffers, and some employees buy different solutions.

❌ IT doesn't see the ROI or meet its goal; organization takes on more risk.

In the scenario above, training could help in a big way. Telling the inverse of this story would show a clear need for learning programs that ultimately benefit different areas of the organization.

Where to Focus Your Research

By understanding the broader landscape and best practices, professionals can understand where training can have the greatest impact and tell why. Getting intel on what's listed below will help identify the organization's specific needs and demonstrate how targeted training can effectively address these areas. And remember, drill down.

Internal research:

• Current business challenges
• Current and future strategic initiatives
• New deployments
• Employee performance
• Retention rates
• Existing gaps in current skills
• Desired future skills or certifications

External research:

• Industry benchmarks
• Competitor training initiatives
• Published studies on the benefits of training

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Step 2: formulate a solution with stakeholders.

After gathering data and doing your research, it's time to visit with other department leaders who will likely benefit the most from training.

Department leaders across the business serve as both your stakeholders and your supporters when making the case to executive leadership. In essence, you must form a partnership with these leaders to ensure alignment between their department initiatives and the training that you will deliver. Doing so helps measure the readiness of the department against its intended goal and lends more tangibility to your case for learning.

You want to understand: 

• What their challenges and needs are
• Their expectations for training programs
• Impressions of third parties and vendors
• What skills or certifications they're focused on
• What vacancies they have on their teams

...And more. The more you know, the better.

Along the way, take notes and compile your evidence. Documenting your findings ensures all insights, data, and analyses are ready to share with others. When working with department leaders, thorough documentation can also demonstrate transparency and facilitate collaboration.

Step 2.1: Assemble a Team of Skill Champions

Through meticulous research, professionals can compile a data-driven, persuasive case that aligns organizational goals with training and demonstrates the value of L&D initiatives.

But what's it all for if adoption is low or employees don't see the value in it?

It's worth reiterating the importance of connecting with stakeholders early in this process and assembling a cohort of champions who not only see the value of training but also spread the word.

"We were fortunate enough to have a portion of our business that had already been using Skillsoft Percipio for learning and development," Anderson said. "So that word of mouth from those team members already using Skillsoft was very helpful when we went to extend training to our entire IT team."

Step 3: Form Your Argument with Good, Better, Best Options

By this step, you've done your internal and external research, met with department leaders, and you have a clear understanding of the organization's strategic priorities and key challenges.

Now, it's time to prescribe training as a solution in support of the organization. And it helps to offer options that illustrate the impact training investments can have at varying levels.

Providing several scenarios allows stakeholders to compare various approaches and their implications. This comparison should include both internal solutions, like leveraging in-house expertise and resources, and external options, such as partnering with specialized training providers.

What Does Good Look Like?

With a low investment, learning and development teams can support modest training programs that help meet compliance requirements and build select skills among a cohort of employees. 

The Pros and Cons: By keeping costs low, the upfront investment doesn't burden the organization while also meeting compliance and some skilling requirements. However, the solution may not scale easily, which makes it tough to forecast future needs, and the program may only benefit a limited number of employees and stakeholders.

What Does Better Look Like?

With more investment, learning and development teams can begin to scale learning programs more easily and offer more training to more employees.

The Pros and Cons:  While the cost is higher, training programs have a wider impact on the organization and stakeholders (employees, patients, customers, etc.). Programs scale more easily, and it becomes easier to see the short- and long-term impact of training at an organizational level, including cultural and behavioral changes.

What Does Best Look Like?

With a best-case-scenario investment in training, learning and development teams can deploy and support enterprise-level programs that are measured, optimized and scaled.

The Pros and Cons:  The upfront cost of this option is the highest, creating the most burden for the organization. However, the investment will pay the organization back in time through a range of dividends, including closed skill gaps, more productive employees, faster product development and time to market, and higher employee satisfaction.

By evaluating these options, stakeholders can make informed decisions that balance costs, benefits, and risks. Presenting a range of solutions also demonstrates to stakeholders the strategic approach to delivering effective training programs that solve business challenges.

Don't be Shy About the Benefits of Learning

Especially in tech, department leaders today struggle with talent recruitment and retention, developing stronger teams, innovation and change management, workload and more. And because of skill gaps, employees feel more stress, projects slow down, and business objectives falter.

All of these challenges can be solved — at some level — with investments in learning and development.

According to  Skillsoft's IT Skills and Salary Report , tech leaders say these are the top benefits of training:

• Improves team morale
• Shortens project durations
• Improves talent retention
• Makes it easier to attract talent
• Increases revenue
• Increases ability to innovate

Step 4: Estimate Your ROI of Training Investments

In L&D, demonstrating a return on investment is often difficult. Sometimes, the metrics aren't there. Or the effort is too cumbersome. But there are ways to simplify the process and still make your case.

The team at Corewell Health created a process that helped them assign a dollar value to training, which substantially strengthened their case for learning. The learning and development team looked at the resources being consumed and assigned dollar values to them.

For example, if learners accessed a book in Skillsoft Percipio, they cross-checked what it would cost for the individual to buy it outside of the subscription. They added up all the times a person accessed that book and totaled the cost. They took the same approach to other resources, including courses, labs and so on.

It looked like this:

Cost of books + Cost of courses + Cost of Labs + Cost of Certification Prep + = Cost of Training Resources

Cost of Training Resources x Number of Accesses = Gross Training Cost

From there, you'd identify the cost savings by comparing the "gross training cost" to, in this case, the cost of the training subscription. 

"Money talks," Anderson said. "What I found in our situation was our leadership really wanted to know how much money we were saving by taking classes with Skillsoft rather than taking them at other institutions. That really ended up being a great measurement to show how our team was adopting this tool."

When they tallied up the cost savings using this method, Corewell Health saved about $150,000. Anderson said a range of metrics can work in building your case, including  skill assessments , course or journey completions, badges earned, and gamification or leaderboards to show participation.

Other ways to show cost-savings include weighing the training investment against estimated recruiting costs or that of managed services, and the cost of team vacancies.

Read Next:  Measure Mastery: How Interactivity Showcases Earned Skills - Skillsoft

Step 4.1: Anticipate Opposition and Risks

From a business perspective, senior leaders want to keep costs low and benefits high. And when costs become too much, they have difficult decisions to make. During such times, leaders might see learning programs as less critical than other areas that can have short-term or immediate impact on the bottom line, ultimately diverting money away from these programs.

Corporate training programs often require an upfront investment in both time and resources, with benefits that may not be immediately visible. Additionally, skepticism fuels opposition. Some leaders may doubt the impact of training, questioning whether it translates into measurable business outcomes. This skepticism can be reinforced by past experiences with poorly executed training programs that failed to deliver.

Convincing senior leadership to overcome these reservations requires presenting a thorough argument that clearly demonstrates the success and ROI of well-implemented training programs and how the team helps anticipate future business needs. By preemptively acknowledging these concerns and providing compelling evidence to counter them, L&D leaders can build a stronger, more persuasive case for investing in learning.

Step 5: Present Your Case for Learning to... Everyone

Arguably the most important part of undertaking this effort is spreading the word throughout your organization because training can (and does) have a tremendous impact on developing new leaders, securing coveted skills, and fostering a  vibrant company culture . As you present your case, it's important to consider your audiences and what they care about.

"Understanding your audience and communicating value effectively can significantly enhance the impact of your business case," writes Cathy Hoy, CEO of CLO100.

Hoy recommends  presenting your case for learning  using a flow like this:

• Executive Summary  — Condense the presentation and list key takeaways.
• The Business Challenge — Call out what hurts the business today.
• The Benefits   — Answer what the organization gains by implementing the solution.
• The Risks — Get in front of the risks or concerns people may have and refute them.
• The Costs — Address what the investment costs the organization and why. Include the estimated ROI.
• The Timeline  — Communicate what people should expect and when.
• The Call-to-Action  — Articulate what you need from your stakeholders and ask for it directly.

As you embark on the campaign trail, tailor your messages to the respective audience. Pro tip:  Constantly ask yourself, "what's in it for them?"

Your Message to Executives — Communicate how training aligns with strategic business goals both now and in the future, highlighting the financial benefits and ROI over time. Their buy-in secures funding and protects your investments.

Your Message to Department Leaders — Show how training can lead to outcomes they care about, like improved team performance, while supporting the organization's overarching mission. Their buy-in ensures smoother implementation and ongoing support.

Your Message to All Employees — Educating the broader workforce about the value of ongoing learning fosters a culture of continuous improvement. When employees see how training will benefit them — career advancement, improving performance, etc. — they are more likely to participate. Their buy-in ensures the adoption of training programs, the closure of skill gaps, and more systemic outcomes, like higher morale, lower attrition, and more.

An Effective Business Case Protects Investments, Secures Budget

When done well, an effective business case for learning can protect hard-won learning programs and demonstrate to leadership the impact training can have on powerful outcomes, like customer and employee satisfaction, productivity, and more.

However, it takes time to build a thorough case — especially alone. Doing so with support from other areas of the business will strengthen the argument for learning while also decentralizing the planning and execution process. This will help while building a case, but also when the case has been won.

If you're building a case for your programs, consider reviewing Skillsoft's Total Economic Impact Studies, commissioned through Forrester Consulting. Each of these studies shows the potential return on investment a composite organization would realize by investing in Skillsoft training.

• Total Economic Impact of Skillsoft Technology and Developer Solutions
• Total Economic Impact of Skillsoft Compliance Solutions
• Total Economic Impact of Skillsoft Leadership and Business Solutions

Further, this year's  Lean Into Learning Report and  IT Skills and Salary Report dive deep into training data and industry trends to help inform L&D strategy. Use resources like these to bolster your argument in favor of training.

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Clayton County's Powerful Licensing Tech Sets the Bar High

-- resource type , success stories , trending topics , civic engagement , digital government , solutions , civic services , business management , products , enterprise permitting & licensing , sector , counties --.

• Industry : County
• Location : Clayton County, Georgia
• Employees : 647
• Population : 297,100
• Tyler Client Since : 2017
• Tyler Products Used : Enterprise Permitting & Licensing (powered by EnerGov), Workforce Mobile, Civic Access, Payments, Enterprise ERP (powered by Munis), Cashiering, Enforcement Mobile, Content Manager 

Client Background

Clayton County, Georgia, is a relaxed yet modern suburb, home to the busiest airport in the world, Hartsfield-Jackson Atlanta International Airport. As the sixth most populous county in Georgia, just south of downtown Atlanta, its neighborly ways and thriving metropolitan life inspired its 297,100 residents to call Clayton home.  

The initial challenge with new technology is finding an implementation strategy that fits the municipality’s unique processes, staff and constituency needs, and current data streams. Getting it right at the start is important, as licensing plays an essential role in economic development. Efficient business management sets the stage for job opportunities and an active business environment that captures large business headquarters. The number of Clayton’s license renewals underlined its healthy business life. They processed 4,400 business license renewals in 2022 and anticipate an increased number in 2023. Clayton needed a better way to manage commercial versus home-based businesses and the various fees, the submission to issuance workflow, and renewals based on an end-of-calendar-year expiration.  

Online is easier. We can verify that the information provided is correct, email the invoice, process their payment, and issue the license.

Jeremy Tisdell

Business Licenses Manager – Clayton County Board of Commissioners Community Development

Clayton County embraced innovative technology in 2018 by implementing Tyler Technologies’ Enterprise ERP. Population growth and evolving business licensing trends prompted the decision to move permitting and licensing departments to an integrated platform, making Tyler’s solutions the perfect choice.  Project leaders mapped out implementation to better manage licensing types, accelerate issuance, and simplify renewals. 

This Georgia county reconfigured its business licensing into categories that made more sense. Their new configuration consisted of commercial businesses, dual and short-term rentals, and designated home-based as a different type. Jeremy Tisdell, business licenses manager of Clayton County Board of Commissioners Community Development, described one of the benefits of this change. “Separating a commercial from a home-based business helps with code enforcement.” Clayton leveraged its code configuration capabilities using National Association of Insurance Commissioners (NAIC) codes to calculate and add fees for business licenses. Tisdell described how Enterprise Permitting & Licensing automated late fees. “Enterprise Permitting & Licensing picks up our codes to assess business license late fees.”  This public sector-focused software enabled Clayton to automate the collection of a 10% penalty with a 1.5% administration late fee and calculate interest for the months a business is behind on payment. Tisdell spoke on the importance of automating the licensing renewal process. “Online, we can verify that the information provided is correct, email the invoice, process their payment, and issue the license.”  Automation simplified the process, took time and guesswork out of manual fee calculation, informed license holders of fee amounts, and provided an easier payment method. Clayton is poised for future growth and prosperity with its virtual business licensing. Why is community growth suddenly so complex? Remote work disrupted population shifts, and public online tech expectations caught some municipalities off guard. Digital solutions that are relatively easy to implement help local governments stay in step with rapid change. Ironically, simpler planning and development processes dedicated to community growth solve the complexities pressuring municipalities into modern ways of operating.

Case Study Highlights

• Automated business license renewals with online payment options made the process easier for a better customer experience
• Updated code configurations automatically calculated nuanced licensing late fees for higher revenue
• Reconfiguration capabilities separated commercial from home-based businesses to strengthen code enforcement

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Cisco Industrial IoT solutions

Build resilient industrial networks today to innovate tomorrow.

AI-ready networking solutions to connect, protect, and automate your industrial operations.

Industry-leading solutions to simplify and scale IT for industrial networks

If you care about it, cisco connects it..

Rely on tougher, smarter IT solutions that bring IT and OT together, enhance efficiencies, and pave the way for AI-ready industrial operations.

Get networking designed for OT

Rely on a rock-solid industrial network that handles tough outdoor conditions, supports many industrial control protocols, and works with your legacy devices.

If it's connected, you're protected

Secure your network operations and maintain production uptime with an industrial network that can see everything, all while helping you to block cyberthreats.

Connect anything, anywhere

Get the power of a comprehensive portfolio that's built for operational technology (OT). Choose from fiber, cellular, and wireless connectivity options.

Scale IT for industrial networks

Create agile industrial operations and scale seamlessly with network management and automation technologies that your IT team already knows and loves.

Solutions built for your industry

Make manufacturing smart and secure

Automate your factory networks, secure operations, improve IT-OT collaboration, and unlock the benefits of Industry 4.0.

Build a modern, smarter power grid

Connect substations and field assets, enable renewable energy resources, and boost your power grid's security, reliability, and resilience.

Connect and protect roadways

Easily connect and secure roadside assets to enable advanced Intelligent Transportation Systems (ITS) applications, ease congestion, and increase road safety.

Move more through ports and yards

Securely connect your cranes, vehicles, Terminal Operating System (TOS), and port assets to improve throughputs and enable autonomous operations.

Enhance train, trackside, and station operations

Securely scale your connected rail infrastructure to improve operations efficiency and offer innovative passenger services onboard and in stations.

Drive safer and more efficient mining operations

Accelerate mining automation by connecting machines and sensors with wired and wireless networks built for the extreme.

Advanced industrial networks made simple

Deploy modern networks with Cisco Validated Design Guides that are tailored to meet your industry's requirements.

Our Industrial IoT networking portfolio

Industrial Ethernet switches for any use case

Power your industrial networking with switches that are engineered for your industry and your use cases.

Industrial routers for any location

Connect and protect your distributed industrial assets in any environment, and build a modern and secure industrial WAN infrastructure.

Industrial wireless to connect what you need anywhere

Get fast, reliable, and secure connectivity for fixed and mobile assets, no matter how challenging the environment.

Protect your industrial operations from cyberthreats

Get OT security that sees more, scales simply, and unifies detection, investigation, and remediation across IT and OT domains.

Unifying OT security and networking

IoT Breakthrough Awards for integrating OT security with networking

Cisco received the award for Smart Manufacturing Solution of the Year and IoT Security Innovation of the Year in the 2024 IoT Breakthrough Awards. Our smart manufacturing solution unifies networking and security in one architecture to cut costs and complexities, while our IoT security solution's zero-trust network access allows for secure remote access to industrial assets.

​​Get the lowdown

​boost your iiot potential.

​​Uplevel your industrial operations with Cisco’s end-to-end IIoT architecture.​

Hear from our customers

Learn about user successes with Cisco Industrial IoT solutions.

​​Stay current on IIoT topics​

​​Hear from experts about what's happening in the world of IIoT.​

​​Subscribe to the Cisco IIoT newsletter​

​​Get the latest IIoT news and trends, sent straight to your inbox.​

What customers are saying

Flexible manufacturing happens with cisco iiot.

"To increase security, decrease support requirements, and improve flexibility, Audi is developing its Edge Cloud for Production (EC4P) platform. EC4P virtualizes production assets and relies on software-defined networking by Cisco IoT and enterprise solutions that provide a scalable, resilient, secure, and deterministic network."

Henning Loeser, Head of Production Labs

Remote traffic management boosts efficiency and saves time

"One of the benefits of a traffic control center is being able to view things remotely and do remote troubleshooting. There's time savings and efficiency when an engineer can adjust traffic light timings without driving to the location."

Ken Keena, Traffic Management Systems Section Manager

Gwinnett County Department of Transportation

Scaling offshore wind farm production with repeatable Cisco Validated Designs

"The offshore environment is a very unique place with very unique challenges. We need a tried-and-tested network infrastructure that covers all elements of our operations and maintenance and provides a secure way for those elements to communicate. And that's exactly what Cisco developed with us."

Andrew Blair, Lead Telecoms Engineer

ScottishPower Renewables

Talk with our experts

Have your questions answered. Get product recommendations tailored to you. Or book a one-to-one chat with one of our industrial networking experts.

Esri’s enterprise geospatial platform

What is ArcGIS?

ArcGIS is a comprehensive geospatial platform for professionals and organizations. It is the leading geographic information system (GIS) technology. Built by Esri, ArcGIS integrates and connects data through the context of geography. It provides world-leading capabilities for creating, managing, analyzing, mapping, and sharing all types of data. Organizations that use ArcGIS to understand and analyze their data in geographic context have a distinct advantage and decision-making edge.

ArcGIS supports essential business and government operations

These are some of the most prevalent ways organizations apply ArcGIS to return tangible value.

Asset and network management

Know the real-time location and condition of moving and stationary assets

Policy and transparency

Allocate resources where they are needed most and communicate decisions in a powerful visual format

Urban planning and development

Create context-rich digital twins that integrate geography with BIM and 3D data

Land use and property management

Streamline land management with an authoritative geographic database, capabilities, and tools

Natural resource management

Leverage maps, imagery, and remote sensing to manage resources sustainably and equitably

Transportation and logistics

Plan efficient routes and manage complex fleet logistics with shared maps and dashboards

Market analysis and site selection

Choose the smartest locations for stores, facilities, and market expansion with comprehensive place-based data and spatial analysis

Supply chain optimization

Power end-to-end supply chain visibility and planning with real-time maps

Public safety and security

Enhance situational awareness with precise real-time location data

Environmental conservation and monitoring

Analyze environments and ecosystems holistically to create data-driven, area-specific conservation plans

Risk analytics and mitigation

Map assets to pinpoint risk and prioritize mitigation strategies for maximum benefit

Explore how organizations are innovating with ArcGIS

Leading organizations in virtually every field use ArcGIS to solve complex problems across operations. Find out how ArcGIS is being used across industries.

• State of Montana
• The City of Vienna
• Organic Valley
• Marriott International

Vodafone map ‘experiment’ set for enterprise adoption

Driven by curiosity and a desire to innovate, Vodafone engineers created a geospatial digital twin of its Britain cellular network using ArcGIS technology. They discovered that the solution enabled virtual site visits, enhanced capacity planning, and created many other operational efficiencies. Vodafone now plans to roll out ArcGIS-powered digital twins in 12 markets across Europe.

Montana ensures equitable distribution of funds

With $900 million from the American Rescue Plan Act to spend strategically, Montana’s Department of Natural Resources and Conservation turned to ArcGIS. Maps and dashboards added transparency to the distribution of economic stimulus funds, showing where projects had been selected across the state. This ensured funds were equitably divided and helped simplify the complex proposal process for grant applicants.

Vienna designs a city within a city

In one of Europe’s largest urban development projects, Vienna is transforming a derelict airfield into aspern Seestadt—one of Europe’s most dynamic planned communities and a test bed for smart city initiatives. As aspern Seestadt takes shape, ArcGIS has become a powerful integrated tool for planners and architects, providing a common virtual meeting space for project-related data. Maps and dashboards facilitate collaboration among public and private partners. A 3D geospatial digital twin helps measure progress and explore future scenarios to enhance sustainability.

Organic Valley optimizes pastures for sustainable dairy

Organic Valley, the largest farmer-owned organic cooperative in the US, uses custom maps and satellite imagery to improve grazing management and pasture health for their cows. A combination of ArcGIS tools and satellite imagery provides farmers with accurate pasture condition reports. The reports are highly automated and include information on paddock health, available biomass, and grazing recommendations. ArcGIS helps the co-op optimize milk production and promote environmental stewardship in organic dairy farming.

Marriott builds a Risk Atlas for safer travels

Marriott International, a hotel brand operating in 139 countries with almost 8,700 properties, relies on a comprehensive risk assessment tool known as Risk Atlas for guest safety. Built with ArcGIS, Risk Atlas analyzes data from diverse sources like news reports, social media chatter, and meteorological information to evaluate threat levels by location. The map format makes it easy to share data across the enterprise, from real estate teams to security managers. Reliable alerts enable Marriott to make informed decisions to protect guests and assets, ensuring business continuity.

FedEx manages maintenance on its global fleet of airplanes

To keep hundreds of FedEx planes flying, the right repair parts must be in the right place at the right time. ArcGIS is integrated with the FedEx maintenance, repair, and overhaul (MRO) system, delivering timely intelligence about where planes, parts, and mechanics are, so repairs don’t lead to costly breakdowns and delays. Executives, pilots, mechanics, and flight planners can view global dashboards with real-time information on plane schedules and performance. ArcGIS empowers the FedEx team to maintain airplane health and availability, ultimately ensuring the on-time deliveries customers expect.

Geography-driven capabilities offer unique advantages

ArcGIS provides capabilities for elevating business practices with geographic context. Capabilities, data, and tools work together within ArcGIS to form insight-generating, problem-solving systems.

Understand data in a new way by mapping and visualizing it in 2D, 3D, and real time. Leverage location services and advanced cartographic tools. 

Spatial analytics

Perform spatial modeling and analysis with data from any source, enriched by geography. AI-infused workflows power advanced analytics.

Field operations

Empower teams to work in disconnected environments. Streamline field data collection and workforce planning, routing, and management.

Data editing and management

Implement a reliable system of record for data editing, offline data management, and data sharing across an organization. 

Imagery and remote sensing

Leverage an end-to-end system for imagery collection, management, and processing, enhanced by AI workflows.

Esri provides customer benefits beyond technology

Access to ArcGIS includes much more than GIS software solutions and services. It connects organizations to Esri’s world-class support, training, and community.

Technical support

Esri’s world-class support team is available to help organizations ensure success, with additional options for premium 24/7 support. 

Comprehensive online and classroom training offerings and certification programs fit any schedule, role, and experience level. 

An active network of geospatial professionals share tips, chat, and collaborate via local user groups and global online forums.

Conferences and events

Esri hosts many events, including the world’s largest GIS conference, where professionals come to connect, learn, and get inspired.

Get started

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