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Case Study: McDonald’s Business Strategies in India

The modest beginnings of McDonald’s at Illinois in USA, turned out to be among the main brand names in the international scene. It has been synonymous to what is widely-accepted the fast-food concept. The company operates over thirty one thousand stores all over the world to date. It was one of the first to perfect the concept of fast service in the food industry in its early days of operations in 1955. Given that the products of the company are mainly western in character; its operations have also expanded to the Asian region. The first Indian McDonald’s outlet opened in Mumbai in 1996. In the rest of the globe, it operates thousands of store franchises that functions autonomously.

McDonald’s in India

Around the world, McDonald’s traditionally operates with local partners or local management. In India too, McDonald’s purchases from local suppliers. McDonald’s constructs its restaurants using local architects, contractors, labour and – where possible — local materials. McDonald’s hires local personnel for all positions within the restaurants and contributes a portion of its success to communities in the form of municipal taxes and reinvestment.

Six years prior to the opening of the first McDonald’s restaurant in India, McDonald’s and its international supplier partners worked together with local Indian Companies to develop products that meet McDonald’s rigorous quality standards. Part of this development involves the transfer of state-of-the-art food processing technology, which has enabled Indian businesses to grow by improving their ability to compete in today’s international markets.

McDonald’s worldwide is well known for the high degree of respect to the local culture. McDonald’s has developed a menu especially for India with vegetarian selections to suit Indian tasted and culture. Keeping in line with this McDonald’s does not offer any beef and pork items in India. McDonald’s has also re-engineered its operations to address the special requirements ofa vegetarian menu. The cheese and cold sauces used in India is 100% vegetarian. Vegetable products are prepared separately, using dedicated equipment and utensils. Also in India, only vegetable oil is used as a cooking medium. This separation of vegetarian and non-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving.

The McDonald’s philosophy of Quality, Service, Cleanliness and Value (QSC&V) is the guiding force behind its service to the customers. McDonald’s India serves only the highest quality products. All McDonald’s suppliers adhere to Indian Government regulations on food, health and hygiene while continuously maintaining their own recognized standards. All McDonald’s products are prepared using the most current state-of-the-art cooking equipment to ensure quality and safety. At McDonald’s, the customer always comes first. McDonald’s India provides fast friendly service- the hallmark of McDonald’s that sets its restaurants apart from others. McDonald’s restaurants provide a clean, comfortable environment especially suited for families. This is achieved through McDonald’s stringent cleaning standards, carefully adhered to McDonald’s menu is priced at a value that the largest segment of the Indian consumers can afford. McDonald’s does not sacrifice quality for value — rather McDonald’s leverages economies to minimize costs while maximizing value to customers. The company has invested Rs 450 crore so far in its India operations out of its total planned investment of Rs 850 crore till 2007.

McDonald’s India Pvt. Ltd. has moved an application to the government seeking permission for payment and remittance of the initial franchise fee and royalty to Mc Donald’s Corporation. The permission has been sought on two grounds: McDonald’s India would pay an initial franchise fee of $45,000 on each of the McDonald’s restaurants already franchised or to be franchised, in the future, in India; and a royalty equal to 5 per cent of the gross sales from the operations of all its Indian restaurants on a monthly basis to McDonald’s International. They currently serve around 5 million customers a day and hope to grow at the rate of 50% to 70% a year.

Business Model

• Franchise Model — Only 15% of the total number of restaurants are owned by the Company. The remaining 85% is operated by franchisees. The company follows a comprehensive framework of training and monitoring of its franchises to ensure that they adhere to the Quality, Service, Cleanliness and Value propositions offered by the company to its customers.
• Product Consistency — By developing a sophisticated supplier networked operation and distribution system, the company has been able to achieve consistent product taste and quality across geographies.
• Act like a retailer and think like a brand — McDonald’s focuses not only on delivering sales for the immediate present, but also protecting its long term brand reputation.

Challenges in Entering Indian Markets

• Regiocentricism: Re-engineering the menu – McDonald’s has continually adapted to the customer’s tastes, value systems, lifestyle, language and perception. Globally McDonald’s was known for its hamburgers, beef and pork burgers. Most Indians are barred by religion not to consume beef or pork. To survive, the company had to be responsive to the Indian sensitivities. So McDonald’s came up with chicken, lamb and fish burgers to suite the Indian palate.
• The vegetarian customer — India has a huge population of vegetarians. To cater to this customer segment, the company came up with a completely new line of vegetarian items like Mc Veggie burger and Mc Aloo Tikki. The separation of vegetarian and non-vegetarian sections is maintained throughout the various stages.

Product Positioning

“Mc Donald’s mein hai kuch baat” projects McDonald’s as a place for the whole family to enjoy. When McDonald’s entered in India it was mainly perceived as targeting the urban upper class people. Today it positions itself as an affordable place to eat without compromising on the quality of food, service and hygiene. The outlet ambience and mild background music highlight the comfort that McDonald’s promises in slogans like “You deserve a Break Today” & “Feed your inner child”. This commitment of quality of food and service in a clean, hygienic and relaxing atmosphere has ensured that McDonald’s maintains a positive relationship with the customers.

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In-Depth McDonald’s Marketing Case Study – I’m Lovin’ It Already.

By Aditya Shastri

McDonald’s has been one of the leading food chains for many years in terms of the quick-service segment. They are a company with a broad understanding of the needs of its customers. 

Today, McDonald’s is the industry’s leader not only in sales volumes but also in profit rates and market valuation. But how did they manage to gain such a strong position? The answer lies in its well-thought-out strategic marketing moves as well as other internal factors. 

That’s why in this case study, we’ll dig deeper into McDonald’s Marketing Strategy in India and globally from a marketing perspective by going through its marketing strategies, marketing mix, marketing campaigns, and SWOT analysis.

So let us start by first learning more about the business model and brand history of McDonald’s.

About McDonald’s

McDonald’s Corporation, or simply McDonald’s, is the world’s largest chain of fast-food restaurants, serving around 69 million customers per day.  Headquartered in the United States, the company began in 1940 as a restaurant operated by Richard and Maurice McDonald.

In 1948, they reorganized their business as a hamburger stand but later in 1955, businessman Ray Kroc joined the company as a franchise agent who subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

The mission of the company is, “To create delicious feel-good moments for everyone” .  

McDonald’s offers its customers a wide variety of its menu items, along with drinks and other merchandise. It is known for its employee satisfaction, innovation, and commitment to quality.

The business model of McDonald’s is intensive, but in short, it is a franchise-based model. It shares the rights of the business with its franchise partners who later operate McDonald’s in select regions. 

In India, McDonald’s is run by two companies, Hardcastle Restaurants Pvt. Ltd (controls South & West India) and Connaught Plaza Restaurants Private Limited (controls North & East India). It first entered India back in 1996.

Now that we know about McDonald’s Corporation and McDonald’s India. Let us now go through the company in greater detail by going through its marketing mix.

What’s new with McDonalds?

Here’s everything that was buzzing around McDonalds recently:

• McD introduced the new “KARTIK AARYAN Meal” inspired by the actor’s personality. We will discuss this in detail below in the marketing strategies.
• McDonalds in India dropped tomatoes in August of 2023 because of rising prices.
• Mcdonald’s giving away free NFTs in Singapore. Details in this news article by Decrypt .
• In July 2023, McDonald’s announced that they are coming up with a new concept called CosMc – a spinoff restaurant.
• McDonald’s opened their first fully automated restaurant in Texas.

Sounds like McDonald’s was quite the talk of the town all this year and rightfully so. Let’s now move on and discuss the buyer persona of McDonalds.

Buyer Persona of McDonald’s

A buyer persona generally refers to the detailed information of an ideal customer of a company. When it comes to Mcdonald’s, people from all countries, ages, and genders enjoy their juicy burgers and fries. Hence, we have focused on the attributes of an ideal buyer at Mcdonald’s.

Buyer’s Persona

Profession:

Graphic Designer

• Seeks quick, convenient meals
• Values cost-effectiveness
• Enjoys variety and occasional indulgences
• Prefers shareable food options

Interest & Hobbies

• Digital Art & Design
• Socializing with friends
• Watching movies and TV series
• Exploring new cafes and restaurants

Pain Points

• Time-strapped due to work
• Dislikes long wait times
• Concerned about food consistency
• Health-conscious
• Prefers a quieter ambiance

Social Media Presence

Marketing mix of mcdonald’s.

A marketing mix is a model that an organization uses to advance its interest in its image or product. The main components of this model are the 4Ps: Product, Price, Place and Promotion. So let us look at McDonald’s marketing mix strategy in the coming section.

We have written a separate blog taking a deeper dive into the marketing mix of McDonald’s if you wish to learn more.

Product Strategy of McDonald’s

Being a fast-food company, it primarily sells burgers, french fries, breakfast items, soft drinks, milkshakes and desserts. 

McDonald’s menus are known around the globe, although there are geographic variations to suit the local preferences & tastes of customers. The company continuously improves its products and services based on the changing needs and tastes of consumers.

The core value of what McDonald’s offers has always been fast service which is a huge value addition. Nowhere else can you get such a range of items at even lower prices with such efficiency, convenience and customer service.

Price Strategy of McDonald’s

The pricing strategy of McDonald’s has always been to offer food at low prices. This is what has allowed the restaurant to be successful for many years.

This also has primarily helped McDonald’s build its reputation as one of the top fast-food brands in the world. However, with the costs of living continuing to rise, McDonald’s has begun offering combos and specials in an effort to entice customers and churn out profits through economies of scale.

In India, the brand came up with a punchy line – “Aap Ke Zamane Mein, Baap Ke Zamane Ke Daam” . This was done back in 2008 to attract lower and middle-class customers to experience the offerings of McDonald’s India and it worked out very well.

Place and Distribution Strategy of McDonald’s

McDonald’s is one of the world’s leading quick-service restaurants (QSR) with over 38,000 restaurants in 100+ countries. It recently opened nearly 1,000 new restaurants globally &  also modernized another 900 restaurants in the US.

It has opened different restaurant formats as well as drive-ins, online ordering, and tying with food delivery partners . These new formats allow the customers to get the desired food at a particular time and place which also helps them to have a better experience overall.

The stores themselves are clean unlike others as they always keep their outdoor seating space sanitized while having indoor seating areas for an elegant ambience.

Promotion Strategy of McDonald’s

McDonald’s uses a lot of promotional techniques as promotional activities help build brand loyalty and interest. It gives people who may not normally go to McDonald’s a reason to go there.

Just like any other company, McDonald’s also sponsors various promotion campaigns to push their brand. Promotions help in creating a sense of community and association between the company and its customers.

Now that we know about McDonald’s offerings and its promotional tactics, let us now go through the core marketing elements of its marketing strategy in the coming section.

McDonald’s Marketing Strategy in India and Globally

With an innovative approach to marketing and consumption patterns through value-added menu improvements, McDonald’s aims to significantly improve market share in key markets through continually improving customer satisfaction and attracting new customers through cost savings, operational efficiencies and improving brand awareness.

So let us look at some of the marketing strategies implemented by McDonald’s over the past years .

A Detailed Focus on McDonald’s Franchise Model

McDonald’s has made such a franchise model that many companies even today replicate this model in their operations. 

Why did their model work? Two main factors contributed to the success of the Model: First, McDonald’s made a huge investment to ensure that the quality of services it provided was consistent across all its franchise outlets. The company invested in acquiring its products from local regions and crafted menus that catered to individual regions’ palettes.

The above two factors have worked wonders for McDonald’s and paved the way to enter and expand its reach globally.

Catering to All Age Audience

Being a fast-food restaurant, MC Donaldss decided to cater to all ages. Since then McDonald’s has scouted ways to market its offering for all age groups of a family.

Mcdonald’s came up with options like Happy Meal to target children and also offered its meals in bigger packages and different portion sizes to ensure that hunger be it small or large can be satisfied at Mcdonald’s. 

McDonald’s – I’m Lovin’ It…. Para Pap Pap Paa:

“I’m Lovin’ It…  Para Pap Pap Paa” is a very well-known jingle that has been used by McDonald’s for a very long time now.

This jingle highlights the positive experience one can have while dining at McDonald’s. The jingle is memorable because it speaks about how happy consumers are during their meals there, and how helpful and friendly the employees are.

Brand Mascot of McDonald’s

What is the best McDonald’s brand mascot? A funny clown character that McDonald’s can successfully market to both children and adults. The brand mascot strategy was first implemented by McDonald’s in 1963 and since then this mascot has become an integral part of the company’s legacy. 

Collaborations with McDonald’s

McDonald’s has a long history of collaboration with various companies and artists. The motive behind these collaborations is to maintain its brand reinforcement in the minds of its customers. This goes beyond simply creating advertising campaigns that promote the value of its products. 

It very recently collaborated with BTS – the very popular South Korean Music band where it introduced a special McDonald’s meal called the BTS Meal. Likewise, it has collaborated with artists like Travis Scott, and J Balvin as well as Companies like Coca-Cola .

Digital Marketing Strategies of McDonald’s

By adopting digital marketing practices, McDonald’s has been able to increase its brand awareness and create demand for its offerings. The information promoted is similar to the ones used in traditional marketing platforms such as TV, billboards, newspapers, etc., however, the execution of the same content differs. 

By encouraging its customers to click pictures of their meals and post them on various social media platforms. This growing food photography trend has helped McDonald’s to lure new customers, in fact, between the period of September 2018 and February 2019, there were 4.9 million McDonald’s logos posted on Twitter globally.   

The company also adopted SEO practices, where it found that its “organic” practices perform better than “sponsored” promotions. As per Simplilearn, in December 2019, McDonald’s received 90.7% of the search traffic through organic searches by their customers, while the remainder was received through sponsored activities.  

McDonald’s has increased its engagement with its customers by interacting with them on social media platforms like Facebook and Instagram. Also communication of various offers and discounts through social media have also been a factor contributing to the increase in customer traffic on its website and App.

By incorporating digital elements in McDonald’s marketing strategy, the company has been able to maximise its reach.

Are you interested in learning digital marketing strategies that can help your business grow, then I recommend you check this blog on “ IIDE’s PG in Digital Marketing ROI ” so that you can understand how investing in a PG course can help you reap benefits for your business in the long run.

Marketing & Advertising Campaigns of McDonald’s India

A marketing campaign can have many goals, but at the core, they are all about getting more customers. An effective and well-timed campaign will create a demand which then supports the product or service. 

When it comes to McDonald’s, it has a very strong strategy in place. Right from showcasing its delicious burgers along with bringing out the positive “McDonald’s vibe” to ending the commercials with slogans like, “I’m Lovin’ It…  Para Pap Pap Paa” .

So let us look at some of the popular campaigns of McDonald’s.

Kartik Aaryan Meal by Mcdonald’s India  

Mcdonald’s India introduced the new Kartik Aaryan Meal including burger, fries, and a pizza puff with a different packaging than unusual. The meal also features a QR Code, which upon scanning, fans can take a selfie with him virtually. 

We Get It – Campaign & Commercial Ad  

Another Campaign launched by McDonald’s India was “We Get It” revolving around the craziness of life and how McD continues to make you feel special and give the best experience through that. 

There’s A McCafe for Every Moment – A Marketing Campaign of McDonald’s India

McDonald’s India came up with this campaign to highlight its beverage range, McCafe and how they are there for all the good, bad and neutral moments of life. 

This campaign was released back in 2017, showcasing all the minute elements of life through a catchy theme song.

Family time means McDonald’s #Mealsmakefamilies – A Marketing Campaign gaining lots of love

McDonald’s India came up with this campaign to highlight how meals bring families together.

This campaign which was launched recently showcases some relatable moments people share with families while having a McDonald’s meal.

Marketing & Advertising Campaigns of McDonald’s during the Covid-19 Pandemic:

McDonald’s released a series of advertising commercials showcasing how so many things have changed since the pandemic . The basic idea behind the campaign was to highlight how life has changed but McDonald’s is still there, offering the same positive experience with extra hygiene and safety measures.

 #MatchedByYou – A Marketing Campaign of McDonald’s India

McDonald’s introduced an exciting campaign #MatchedByYou. It shows a love triangle between burgers, fries, and cola. This campaign showcased the offering of food combos for a price as low as ₹45.

After reading the McDonald’s Marketing Strategy, I suggest that you take a deeper look into the SWOT Analysis of Mcdonald’s .

Top Competitors of McDonald’s 

Like fast fashion, fast food outlets are also trying to get a share of the monopoly that McDonald’s once enjoyed. Here are a few top competitors of McDonald’s in India as well as internationally:

1. Top Competitors in India

• Burger King 
• Jumbo King 
• Wow Momo’s 
• Local Food Joints 

2. Top Competitors Internationally

• Smokin Joes
• Burger King

Failed Campaigns of McDonald’s

We looked at the campaigns that brought the essence of McDonald’s to everyone’s screen but now let’s look at some of the failed campaigns that didn’t hit a chord with the audience. 

1. #McDStories on Twitter  

In the late 2010s, McDonald’s introduced a hashtag on Twitter –  #McDStories & that encouraged their fans to share their stories revolving around the Happy Meal. 

What the brand expected was stories that would inspire people to get together with their friends and family to enjoy a Happy Meal. 

Instead, Twitter users started using this hashtag sarcastically and shared their negative experiences with McDonald’s.

Here’s one of the tweets using #McDStories:

2. Controversial Ad in India 

In 2023, McDonald’s released a commercial ad where a customer was wooing a female staff member. The ad didn’t go well without the viewers and faced a lot of backlash. 

Q1. What is the marketing strategy of McDonald’s?

Ans: McDonald’s marketing strategy adopts an emotional approach by marketing Ads that evoke emotions, such as togetherness, joy, and laughter among its target audience. The only aim in evoking such emotions is to show that this brand can deliver an enjoyable experience and make their moments cherishable.

Q2. What type of strategy does McDonald’s use?

Ans: McDonald’s has heavily focused on its pricing strategy by keeping its price as low as possible with the aim to deliver happiness in the lowest possible price.

Q3. What is the marketing strategy of McDonald’s in India?

Ans: McDonald’s marketing strategies in India adopt 5ps: product, price, place, promotion and people. The primary aim of all these 5 Ps is to deliver value to its products and build a relationship over the long run.

Q4. Why is McDonald’s marketing so successful?

Ans: McDonald’s has been working on creating a strong brand through its marketing efforts involving traditional and digital marketing channels. Such consistent communication has helped the community to build a strong relationship with their customers contributing to the success of their marketing efforts.

Q5. Who is the target audience of McDonalds?

Ans: McDonald’s caters to everyone, be it children, elders, working professionals, etc. They have curated meals that can cater to both small and large hunger, making their products a go to meal for their audience. 

McDonald’s is one of the world’s most recognized fast-food restaurants. With annual revenues in excess of $19 billion, it is no doubt that McDonald’s has a major influence on society in terms of food choices. 

Its reach extends far beyond the borders of its home country and geographically encompasses many nations around the globe. With a strong presence on both offline and online marketing, and cruise control over production and distribution, McDonald’s looks very well placed to take up industry-changing challenges.

Want to learn how you can create such compelling strategies? Head onto our Online Digital Marketing Courses where you will be trained in such aspects.

Let us know your thoughts on this case study in the comment section down below. Thank you for reading, and if you liked our then do share this in your circle. 

Liked our work? Interested in learning further? Do check our website for more. Also, if you’re interested in Digital Marketing, you can check out our Free Digital Marketing Masterclass by Karan Shah.

Until then, see you next time!

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs...... [Read full bio]

This is a concise and well written case study of Mc Donald’s. It will be useful for Management students .

One of the best detailed report i have read. Great work, great research.

Very well written blog on mcdonalds marketing strategy which makes us understand how McDonald’s is growing instead of so much competition

McDonald’s leverages nostalgia and innovation, captivating diverse consumer demographics effectively.

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Please note you do not have access to teaching notes, mcdonald’s india – plotting a winning strategy.

Publication date: 26 June 2018

Teaching notes

Subject area.

Business strategy.

Study level/applicability

The case has been written with the objective of enabling the students to understand the dynamics of a rapidly changing emerging market. It is structured for use at a Master-level course and an MBA audience in the subject of Business Strategy.

Case overview

The case details the growth story of American fast food chain McDonalds in West and South India markets. Westlife Development Limited (WDL) operates McDonald’s chain of quick service restaurants (QSR) in these markets; they entered the markets in the year 1996 and since then have adopted various market strategies such as investments in multiple format QSRs, aggressive rollouts of new QSRs, increase in product variants etc. for a sustained growth trajectory. However, the increased competition from both the national and international QSR brands and the new segment of competition from “techie” food aggregators challenges their prospects to maintain a number one position in these markets. As Amit Jatia – the Vice President of WDL − prepares his presentation for the scheduled Executive Leadership Team meeting, he seeks answers to two prime questions a) How could WDL once again regain the number one status in these markets? b) What best strategies the team needs to adopt to remain relevant to the Indian consumers?

Expected learning outcomes

The case study should enable the student: 1. To comprehend the complexities of the Indian QSR market and its competitive dynamics 2. To analyze the factors contributing to the growth of the India QSR sector. 3. To identify the market factors that led WDL to adapt their strategy to the market 4. To understand the significance of business strategy localization as adopted by WDL in the markets of West and South India. 5. To evaluate sources of competitive advantage for McDonald’s in the West and South India markets.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Subject code

CSS 11: Strategy.

• Consumer behavior

Acknowledgements

Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.

Pradhan, S. (2018), "McDonald’s India – plotting a winning strategy", , Vol. 8 No. 2. https://doi.org/10.1108/EEMCS-11-2017-0253

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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• How to win over a challenging market as India: Inside McDonald’s success story

How to win over a challenging market as India: Inside McDonald’s success story

• As Westlife Development Ltd's McDonald celebrates its 25th anniversary in India this year, we speak to Arvind RP , Director - Marketing and Communications, McDonald’s India (West and South) about the brand's marketing milestones.
• We discuss several phases of transformation that the brand has gone through over the years to become India’s one of the most trusted brands.

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Navigating the Challenges: McDonald's Success Story in India's Booming Mark

Author: LSC Editors

Date: 23rd January 2023

McDonald's, the world's largest fast food chain, has been expanding its global footprint for decades. Its entry into India in 1996 marked a significant milestone in its international growth strategy and has since become one of the company's largest and fastest-growing markets. In this article, we will examine the factors that contributed to McDonald's success in India and the challenges it faced in expanding into this dynamic and complex market.

Market analysis

Before entering any new market, it is crucial for companies to conduct a thorough market analysis. This involves understanding the local culture, consumer preferences, and regulations, as well as the competitive landscape. In the case of McDonald's, India presented a unique set of challenges. The country has a predominantly vegetarian population, and it was crucial for the company to adapt its menu offerings to meet the specific dietary restrictions of this market. Additionally, India has a highly competitive fast food market, with a variety of local and international players. In order to succeed, McDonald's had to carefully analyze the market and develop a strategy that would differentiate it from its competitors.

Adapting to local tastes

One of the key factors in McDonald's success in India has been its ability to adapt its menu offerings to meet the local tastes and preferences of Indian consumers. This includes offering a range of vegetarian menu options, including the hugely popular "McAloo Tikki" burger, made with a vegetarian patty made from potatoes and spices. The company also adapted its cooking processes to meet the strict Hindu ban on the consumption of beef and pork, which are popular ingredients in many of its menu offerings in other markets. By offering a menu that appeals to Indian consumers, McDonald's has been able to differentiate itself from its competitors and establish a strong reputation in the market.

Partnering with local suppliers

Another important factor in McDonald's success in India has been its strategy of partnering with local suppliers. This not only helps the company reduce costs but also supports the local economy and boosts its reputation as a responsible corporate citizen. In India, McDonald's has partnered with local suppliers to source ingredients, including potatoes, bread, and condiments. This strategy has not only helped the company reduce costs but has also enabled it to offer fresher and more authentic products to its customers. By establishing strong relationships with local suppliers, McDonald's has been able to gain a competitive advantage and further differentiate itself from its competitors.

Franchising model

McDonald's has a franchising model, where local franchisees operate the restaurants. In India, this model has proven to be highly effective, as local franchisees have a deep understanding of the local market and are able to adapt the company's offerings to meet the specific needs of Indian consumers. This has helped the company expand rapidly and efficiently, and has also enabled it to maintain high quality standards and consistency across its restaurants in India. The franchising model has been a key factor in McDonald's success in India, as it has allowed the company to expand quickly while retaining control over its brand and operations.

Overcoming regulatory challenges

Expanding into a new market also involves overcoming regulatory challenges, and India is no exception. For example, the Indian government has strict regulations regarding the sourcing of ingredients, particularly with regards to meat products. This has required McDonald's to make significant investments in its supply chain to ensure it complies with these regulations and can continue to offer its menu offerings in India. In addition, there are also regulations related to land acquisition and restaurant operations, which have required McDonald's to navigate a complex regulatory environment in order to succeed in the market. Despite these challenges, McDonald's has been able to navigate the regulatory landscape and establish a strong presence in India through its commitment to compliance and its ability to adapt its operations to meet the specific requirements of the Indian market.

McDonald's success in India is a testament to the company's ability to adapt to new markets and overcome the challenges that come with expanding into new territories. By understanding the local culture and consumer preferences, partnering with local suppliers, using a franchising model, and navigating the regulatory landscape, McDonald's has been able to establish itself as a leading fast food chain in India. The company's success in India serves as a valuable lesson for other companies looking to expand into new markets and highlights the importance of market analysis, adaptation, and strategic partnerships in achieving success in a complex and dynamic global marketplace.

In conclusion, McDonald's expansion into India is a success story that demonstrates the company's ability to navigate the challenges of expanding into a new market and adapt its offerings to meet the specific needs of local consumers. Through its commitment to understanding the local market and its focus on quality, McDonald's has been able to establish itself as a leading brand in India and continues to grow in this dynamic and rapidly expanding market.

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Case Study On McDonald’s Digital Marketing Strategies – You Didn’t Know Before! [PDF]

• May 16, 2024

Table of Contents

In 2014, McDonald’s decided to lean toward Indian culture and shook up their menu to be on level with the Indian taste. They removed all burgers made with beef or pork and created visible and separate sections for veg and non-veg burgers. They introduced Mc Aloo Tikki burger, Paneer burger, etc., added with Indian masalas and sauces to become a fan favourite. 

Amazing, right? While this is public knowledge to most people, there’s something else that McDonald’s Digital Marketing Strategies have completely changed to appeal to an Indian audience – their marketing strategies!

McDonald’s campaigns run in India are ideated and executed according to the Indian audience and what they would like. Naturally, this can be of great help to marketers in creating their digital marketing strategies.

Hence, we have written this blog to discuss their digital marketing strategies and help marketers like you and me learn from their mistakes and take inspiration from their success. 

Let’s jump right in!

About McDonald’s

McDonald’s defines itself in three phases – Good food, good people, and good neighbours .

They have sworn to provide good food served by good people and ensure that their business does not affect the community or their neighbours. 

Hardcastle Restaurants Pvt. Ltd. (HRPL) owns and operates McDonald’s restaurants throughout West and South India. It has been the brand’s guardian since its creation in 1996 and has a Master Franchisee connection with McDonald’s Corporation USA .

HRPL is a wholly-owned subsidiary of Westlife Development Limited (WDL), a Bombay Stock Exchange-listed firm. In West and South India, it operates over 300 McDonald’s outlets in 42 cities and 11 states.

By unveiling the unique, digitally-enabled ‘Experience of the Future (EOTF) Restaurants in 2017, McDonald’s India changed the game for Quick Service Restaurants in India. With self-ordering kiosks, digital menu boards, gaming tabs, air chargers, and table service, these modern and contemporary eateries raise the bar on the customer experience.

They already have more than 50 EOTF eateries in more than five cities. Our customers adore the new format, and we’re working hard to expand it across our market.

What Can Marketers Learn From McDonald’s Digital Marketing Strategies?

1. posting regularly/scheduling posts.

McDonald’s social media accounts are always updated. They post often and keep their audience engaged at all times. You’ll find one McDonald’s post for every occasion—a festival, a national event, or a boring Monday—and McDonald’s always finds a way to make it look fun and unique!

2. Posting Information that is relevant to their Target Audience

From introducing a separate menu for their Indian customers to having a separate social media page for them (even for different parts of India—West and South, East and North), McDonald’s always ensures that their information is relevant to their target audience. They know when to post what and how to communicate it. This is one of the most important aspects that marketers should learn from.

Here is the one of the great example from McDonald’s Instagram Post on April Fool’s day!

View this post on Instagram A post shared by McDonald’s India (@mcdonaldsinindia)

View this post on Instagram A post shared by McDonald’s India (@mcdonalds_india)

3. Customers & Followers are Engaged in Both Fun and Customer Service Manner

If you hop on to McDonald’s Instagram account, you’ll find all kinds of posts that engage the audience and give them a laugh and the ones that sell their product and advertise their services. It is important always to have the perfect balance of these kinds of posts. 

4. They Incorporate Current and Seasonal Events

A personal favourite element of McDonald’s strategy is its creative takes on different events and festivals. The number of ways the McD logo has been utilised to convey different things is unreal. Let’s take a look at some of their MANY creatives: 

…and we could go on, but you got the point right.

5. Using a Warm, Amusing, and Helpful Tone of Voice for the Brand

The primary aim of social media is to talk to your audience and interact with them. McDonald’s uses a warm tone that makes the readers feel like they’re one among them when talking to their audience. Here are some of McDonald’s captions as examples: 

• We’re wondering how she got the #PerfectTiming to bowl her father out into ordering her favourite McSpicy Fried Chicken.😳
• Tag the brave ones in your gang who can dare to pick the last fry in the pack.
• Big Festivities. Big Families. Big Meals. Of course, with room for more.
• Ramzan Mubarak!

6. Taking Advantage of Each Platform’s Unique Characteristics and Customising Content Across Channels

Most brands we have studied generally post the same images and videos on all social media platforms. However, McDonald’s ensures the use of different types of content on each platform. They have realised that each platform is different and has a different set of audiences, so the posts, too, should be different. 

McDonald’s Digital Marketing Strategies 

1. mcdonald’s social media marketing strategies.

McDonald’s has ensured that its marketing strategies involve a strong presence on social media platforms. All of its recent campaigns strongly consider social media platforms and include the preferences of their respective target audiences. 

Social media platforms are discussion forums for McDonald’s. They allow them to engage in quick and short-term conversations with visitors, fans, and critics. Furthermore, eye-level communication that is transparent, approachable, and “unobtainable”-whether by chat, post, tweet, or other means—pays off in terms of positive brand perception.

According to the findings, practically any company issue may be successfully posted on the channels as long as it is sufficiently relevant, suitable for the channel, and prepared for the target group; the only difference in channel handling is in this preparation.

McDonald’s Instagram Marketing Strategies:

Instagram has become increasingly important for McDonald’s in reaching out to a younger demographic since the end of 2017.

McDonald’s has two Instagram pages;

• One – Official Instagram account of McDonald’s India (West and South) and
• Two – Official Instagram account of McDonald’s India (North & East) 🍟

As visible from the above screenshots of McDonald’s Instagram Accounts,

McDonald’s followers in the West and South Instagram accounts are more (213k followers) than in North and East Instagram Accounts (45.8k followers). The follower base of McDonald’s is growing fast.

In light of the Corona pandemic, concerns connected to safety and cleanliness can be noticed on McDonald’s Instagram page. They have included their concepts and measures in conversations with users.

Furthermore, they routinely and consistently communicate their contactless touchpoints (McDrive, McDelivery, ordering, and payment through an app) on Instagram. Their audience has enjoyed and appreciated these regular reminders and trust-building contacts.

McDonald’s Facebook Marketing Strategies: 

McDonald’s Facebook network continues to be larger and more active than the average. Hence, they treat it equally while framing their strategies. Despite its decreasing relevance, Facebook remains the most popular communication channel for McDonald’s. This is due, in part, to the technical commenting options.

McDonald’s Facebook page for West and South and North and East, respectively.

McDonald’s Twitter Marketing Strategies:

McDonald’s maintains its friendly and warm tone even on Twitter. They still market their products and do so very subtly and in a friendly way. McDonald’s also has two Twitter accounts – one for West and South India and another one for North and East India;

McDonald’s YouTube Marketing Strategies: 

McDonald’s has used YouTube to achieve many short-term and long-term goals to increase their sales and brand awareness. Here are the results McDonald’s could get out of YouTube:

• In the short term, YouTube helped McDonald’s drive up to 37% more sales than web TV.
• In terms of long-term impact, an average YouTube campaign generated a brand impact of 138%. 

McDonald’s also has two YouTube accounts – one for West and South India and another one for North and East India;

2. McDonald’s SEO Strategies

Website overview:.

McDonald’s website has a “great” domain authority of 54. 

The website allows you to pick an option based on your location and guides you accordingly. 

McDonald’s website pages have only one section with a red and yellow theme. Hence, whatever information you need can be found on that one screen itself – no scrolling. Their website ensures complete user-friendliness and is easy to navigate. With subtle colours, clear fonts, and even the order online, work for them or just get more information about the brand.

Keywords: 

McDonald’s website has over 38,457 organic keywords and brings 5,02,994 monthly traffic to its website. These numbers are beyond average and are rated as “good” and “amazing”, respectively, by Ubersuggest. 

SEMRush revealed the top five organic keywords of McDonald’s: 

• McDonald’s India
• McDonald’s India menu
• India McDonald’s menu

Google Business Profile Page

When you look at what McDonald’s does, you’ll notice that they do an excellent job at setting up Google Business Profiles for each of their locations, while some businesses never do. It takes a lot of effort initially, but as you can see, it pays off in the end.

Google Business Profile Reviews

Reviews are crucial when it comes to local searches. As much as we’d like it to be, simply generating a listing isn’t enough. You must consider it from the standpoint of the search engine.

Businesses with more reviews (especially those with excellent ratings) will rank higher (as seen below) since it provides search engines with more data points and shows that people are saying positive things about them, implying that it must be worthwhile.

After becoming listed, one of the most difficult aspects of local optimisation is acquiring building reviews. It’s not simple to garner positive feedback, but you can do just as well as McDonald’s if you put on your marketing hat and apply your ingenuity.

McDonald’s Top Digital Marketing Campaigns 

1. #matchedbyyou .

McDonald’s introduced a campaign pivoting around a love story stuck in a triangle, with the power of decision-making vested in customers themselves. They introduced a new offer where one could add either coke or fries along with their burger at Rs. 49/-

They released their ideas in the form of a video on Youtube: 

This is a unique campaign where people show their love for the sides they prefer and complete the burger’s love story after picking their desired combination. 

2. #TheRealDeal Campaign

McDonald’s India launched a new digital campaign called ‘#TheRealDeal’ to promote the introduction of its brand App (for iOS or Android devices). Customers can use the McDonald’s mobile app to get special deals and offers at dine-in, takeout, or drive-through.

The #TheRealDeal campaign includes four digital films based on a social experiment that captures different consumers’ responses as they learn about the McDonald’s app and their amazement when they take advantage of the incredible bargains.

3. EatQual Campaign

McDonald’s India launched a new campaign that emphasises the importance of EatQual, their inclusion platform, in creating a welcoming environment at McDonald’s. According to an official release, the company hopes to expand the EatQual platform to introduce relevant activities to encourage inclusivity across genders, languages, and impairments.

DDB Mudra’s ad film demonstrates how little innovations may go a long way toward making the world more equal for everyone.

The campaign film tells the narrative of a child’s desire to see the world through the eyes of others. Later on, it illustrates how the EatQual packaging makes it easier for the child’s friend to eat the burger with restricted upper-limb motion.

View this post on Instagram A post shared by Social Samosa (@officialsocialsamosa)

As you can see, McDonald’s has entered the digital sphere to promote its products and brand. Do you want to create your own strategy? Join the best online digital marketing course to improve your company’s digital marketing methods. This course is for anyone who wants to understand everything about digital marketing and how to apply it to their own business.

Now, after reading McDonald’s Digital Marketing Strategies, you want to order something right from McDonald’s. Just order it ;). Have fun learning from McDonald’s digital marketing strategies, and start thinking and planning how you can implement them in your business.

Are you prepared to improve your company’s image? The best way to start is to enrol in the advanced digital marketing course.

What do you enjoy most about McDonald’s campaigns? Let us know in the comments section below!

Written By Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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Case Details Case Intro 1 Case Intro 2 Case Code : MKTG270 For delivery in electronic format: Rs. 500; For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra / / Case Length : 25 Pages Period : 1996-2011 Pub Date : 2011 Teaching Note : Not Available Organization : Industry : Countries : India McDonald’s entered India in the year 1996 when the fast food retail market in India was at a nascent stage. Encountered with several challenges in the beginning in terms of adapting to the tastes, preferences and culture of the local customers, changing the perception of Indian consumers towards American food habits, obstruction from political parties, issues with distribution, designing a proper supply chain to training the employees on McDonald’s standards, the fast food giant emerged to be the market leader by 2011. Though McDonald’s commands the leadership position in the Indian fast food market their exists stiff competition from the local traditional fast food retailers as well as other multinational firms which entered the fast growing Indian fast food market. In the face of intensified competition, can McDonald’s retain its dominant position? This case is meant for MBA/MS students as a part of the Service Marketing/ International Marketing/ Strategic Marketing Management curriculum. » Various issues and challenges associated with marketing a service, especially a Quick Service Restaurant (Definition of service, characteristics of service, service marketing mix, etc) » Understand various issues and challenges in International marketing (Adaptation Vs. Standardization, etc.). » Study the marketing strategies adopted by McDonald’s in India » Identify the various challenges faced by QSRs operating in the fast food retail market in India » Explore ways in which McDonald’s can overcome these challenges and maintain its leadership position in the Indian market.   Page No. 1 1 2 4 5 6 7 8 10 11 10 11 11 11 11 11 Characteristics of service , Service marketing mix, International marketing, Standardization Vs. Adaptation, Localization, Competition, Market leader strategies, Supply chain, quick-service restaurants, Indian fast food market, Demographic and Economic Indicators of India, Lifestyle Indicators of India, Classification of Indian Consumers, Income Distribution of Indian Consumers, Consumption Pattern of Indian Consumers Introduction - Next Page>> Case Studies Links:- Case Studies , Short Case Studies , Simplified Case Studies . Other Case Studies:- Multimedia Case Studies , Cases in Other Languages . Business Reports Link:- Business Reports . Books:- Textbooks , Workbooks , Case Study Volumes . McDonald’s – Business Strategy in India January 8, 2010 Case Study Abstract This case study discusses how McDonald’s India managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply chain and pricing strategy.         Table of Contents Introduction McDonald’s entry into India Exhibit I: McDonald’s – Country – Entry Year The Indian Market – Top 10 per cent of the busiest markets globally Localization Strategy McDonald’s JV in India Initial Challenges – ‘Culturally Sensitive’ Food Understanding Indian Customs and Culture An Indianized Menu, Re-engineered operations and no beef burger Competition – Major Competitors in India and Globally McDonald’s – Quick Facts Time line of McDonald’s in India Pricing Strategy – The Rs-20 trap and ‘Purchasing Power Pricing’ Kiosks at store entrances for customers in a hurry Home Delivery – McDonald’s Delivery Service or McDelivery Out-of-home Breakfast – International McDonald’s format with local taste McDonald’s Supply Chain Management (SCM) Unique cold chain Cutting costs Exhibit II: McDonald’s Suppliers in India Exhibit III: The Menu at McDonald’s India Exhibit IV: McDonald’s – Early History and Growth Exhibit V: Principles to McDonald’s business success Questions for Discussion Case Study Keywords: Fast-food Retailing, McDonald’s India, Joint venture, Amit Jatia, Vikram Bakshi, localization strategy, pricing strategy, McIndia, quick service restaurants, cultural adaptation, local culture, supply chain management, SCM, McDelivery, unique cold chain Case questions for discussion. McDonalds has become the poster brand for recession-resilient business. What is McDonald’s doing right in India? What elements of its business strategy are working for it and how does it manage to get more out of its stores? Does local adaptation contribute to business growth in a country? Explain McDonald’s efforts to adapt to the local culture in India. What challenges did McDonald’s face in India? Have you ever visited a McDonald’s store? Compare and contrast your experience with another quick-service restaurant or fast-food joint you visited earlier. How can McDonald’s improve? Should it alter its strategy? Case Updates/Snippets World’s leading food service retailer – McDonald’s has more than 32,000 restaurants serving over 50 million customers each day in more than 119 countries. McDonald’s competitors in India – McDonald’s competes with fast food chains like Pizza Hut, Domino’s Pizza, Papa John’s, Nirula’s and KFC in India. McDonald’s Supply Chain – McDonald’s has a dedicated supply chain in India and sources 99% of its products from within the country. The company has strong backward integration right up to the farm level. Quick service restaurants in India – By October 2009, McDonald’s India had more than 170 quick service restaurants in India. Domino’s Pizza, which began operations in India in January 1996, has over 275 stores across 55 cities in the country. KFC has 46 restaurants across 11 cities in India. (KFC is one of the 5 brands owned by Yum!. KFC is a $12 billion global brand and a leading quick-service restaurant (QSR) in many countries.) Nirula’s, one of India’s oldest food chains (completed 75 years in service in March 2009), has a network of around 62 outlets in five states across Northern India. Nirula’s, established in 1934 has interests in hotels, restaurants, ice cream parlours, pastry shops and food processing plants. Nirula’s was the first to introduce burgers in India. Food Industry in India – In India, food industry and particularly informal eating out market is very small. In India, over quarter of a million customers visit McDonald’s family restaurants every day. The Indian fast food market is valued at $1-billion (Rs 4,547 crore) aprrox. MFY (Made for You) food preparation platform – MFY is a unique concept (cooking method) where the food is prepared as the customer places its order. All new upcoming McDonald’s restaurants are based on MFY. This cooking method has helped McDonald’s further strengthen its food safety, hygiene and quality standards. McDonald’s has around 10 MFY restaurants in its portfolio. How McDonald’s manages to keep its prices down? – Fast-food chains face a tough time balancing between margin pressures and hiking prices which can hurt volumes. Consequently, the chains have to increase rates or rework their strategies. Affordability has been the cornerstone of McDonald’s global strategy. Some of its measures to achieve this include – Bulk buying, long-term vendor contracts, and manufacturing efficiencies . McDelivery Online – In India, McDonald’s first launched home delivery of meals in Mumbai in 2004. McDonald’s now has plans to launch web-based delivery service in India (across 75 McDelivery cities) in 2010, a pilot for which has already been tested by it in Hyderabad. The company hopes to add 5 per cent to sales via Web delivery. McDonald’s web-based delivery model will be based on serving the customer quickly wherein the drive time does not exceed seven minutes because its food has to be eaten within ten minutes of preparation. The footfalls in India are amongst the highest in the world, but the average bill is amongst the lowest. At present (March 2010), Domino’s Pizza (operated by Bhartia Group-promoted Jubilant Foodworks under a master franchise agreement) has a 65% market share in the home delivery segment . Most Preferred Multi Brand Fast Food outlets : In 2009, McDonald’s India won the CNBC Awaaz Consumer Awards for the third time in the category of the Most Preferred Multi Brand Fast Food outlets. McDonald’s India in 2010 – In 2010, McDonald’s India plans to open 40 more outlets. The company has also earmarked a budget of Rs 50-60 crore to market its new products and initiatives for consumers. Its new marketing campaign is titled – ‘Har Chotti Khushi Ka Celebration’ – in other words ‘celebrate little joys of life’ where it positions McDonald’s as a venue for enriching life of consumers. In South India, McDonald’s has 29 outlets and plans to add 10 more by end of 2010. Taco Bell in India – In March 2010, Taco Bell, the Mexican specialty chain owned by US-based fast food brands operator Yum! Restaurants launched its first outlet in Bangalore, India. The company which also operates brands like Pizza Hut and KFC plans for contract farming to open up to 100 outlets by 2015 and also expand into Tier-II and -III Indian cities eventually. Local Vegetarian Menu : In India, McDonald’s does not offer pork or beef-based products. It’s menu is more than 50 per cent vegetarian. The fast food retail chain has separate production lines and processes for its vegetarian and non-vegetarian offerings. High Real-Estate costs in India : In many countries, in a Quick Service Restaurant (QSR) a customer comes in, buys and then leaves. This is known as a revolving door concept . But an Indian customer believes in a dine-in culture . This adds to the real estate costs which goes as high as 20-25 per cent as compared to 10-15 per cent globally. The cost of opening a new McDonald’s restaurant in India costs about 3 crore rupees. The most important meal for QSRs- Morning Meals (Breakfast) :According to market research company, the NPD Group, breakfast accounted for nearly 60 per cent of the restaurant industry’s traffic growth over the past five years in the U.S. Quick service restaurants sold 80 per cent of the over 12 billion morning meals served at US restaurants for the year ending in March 2010. OOH Branding : According to Rameet Arora, senior director – marketing, McDonald’s India (West and South), McDonald’s India may be the largest out-of-home branding (OOH) in the country. McDonald’s India has restarted OOH (out-of-home branding) after a 7 to 8 year break to reach to their target group. Employees and Customers : In India, McDonald’s employs 5,000 people and serves half a million customers a day via its 169 family restaurants. (Update) – McDonald’s India employees number 12,000 approximately (most of them students). McDonald’s has 85,000 employees and serves 2.5 million customers a day in the UK. KFC – New Menu “Streetwise” – In February 2011, KFC, the fast food retail chain announced a new menu called “Streetwise” to offer products at more affordable prices to attract the college crowd. KFC has around 108 stores in India and Streetwise would help it compete better against McDonald’s youth brand offering in India (products priced at Rupees 20). KFC’s products were typically priced between Rs 65 and Rs 500 but with the new menu – between Rs 25 and Rs 100. New Business Channels – To boost sales, McDonald’s is looking at new business channels instead of rapid expansion. New business channels include home delivery, kiosks, breakfast, extended hours and drive-throughs. As per estimates, home delivery can increase store sales about 15% and drive throughs by 50%. Spending on food : According to Euromonitor International and Credit Suisse Emerging Consumer Survey, Indian people spend less ($11) compared to the Chinese ($60) on fast food. Indians spend approx 23% of their earnings and the Chinese approx 20% of their earnings on food. The U.S. spends less than 15% on food. Local Sourcing : By 2014, McDonald’s India estimates that it would source 50,000 Metric Tonnes (as compared to the current 30,000 MT) of potatoes from McCain Foods Pvt Ltd. in India. McCain has been working with more than 800 farmers on approx. 4000 acres of land across Gujarat (West India) under contract farming of potatoes. McDonald’s India’s total investment in India would touch 1500 crores by 2014. In June 2012, McDonald’s announced that it would open around 250 new restaurants in the next 3 to 5 years with an investment of 750 crore rupees. Cluster wise expansion strategy : McDonald’s adopts a cluster wise expansion strategy in India. Accordingly, McDonald’s concentrates and consolidates stores in one region before moving to another. The company plans to begin with East Indian region (Kolkata) and then move to cities in other regions like Chandigarh and Ludhiana. All-vegetarian restaurants in various pilgrimage sites : McDonald’s plans to open all-vegetarian restaurants (by middle of 2013) at various pilgrimage sites across India. To begin with, the company plans to target pilgrims at sites like Vaishno Devi in Katra, Jammu and Kashmir and at the Golden Temple in Amritsar. It already has one outlet in Katra. Fern Fort University Mcdonald's in india case study analysis & solution, harvard business case studies solutions - assignment help. McDonald's in India is a Harvard Business (HBR) Case Study on Global Business , Fern Fort University provides HBR case study assignment help for just $11. Our case solution is based on Case Study Method expertise & our global insights. Global Business Case Study | Authors :: Kishore Dash Case study description. This is a Thunderbird Case Study.McDonald's relative success in India has several important lessons for global MNCs that are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, where most people prefer vegetarian foods, and where people's food habits are dominated by regional food preferences, how could a beef-based hamburger chain achieve success? This case analyzes McDonald's carefully planned context-specific strategies for its business growth in India. Order a Global Business case study solution now To Search More HBR Case Studies Solution Go to Fern Fort University Search Page [10 Steps] Case Study Analysis & Solution Step 1 - reading up harvard business review fundamentals on the global business. Even before you start reading a business case study just make sure that you have brushed up the Harvard Business Review (HBR) fundamentals on the Global Business. Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself. Step 2 - Reading the McDonald's in India HBR Case Study To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. My case study strategy involves - Marking out the protagonist and key players in the case study from the very start. Drawing a motivation chart of the key players and their priorities from the case study description. Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic. Evaluate each detail in the case study in light of the HBR case study analysis core ideas. Step 3 - McDonald's in India Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. You can do business case study analysis by following Fern Fort University step by step instructions - Company history is provided in the first half of the case. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study. HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Use these instances and opinions to mark out the organization's culture, its people priorities & inhibitions. Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey. Time line also provides an insight into the progressive challenges the company is facing in the case study. Step 4 - SWOT Analysis of McDonald's in India Once you finished the case analysis, time line of the events and other critical details. Focus on the following - Zero down on the central problem and two to five related problems in the case study. Do the SWOT analysis of the McDonald's in India . SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the McDonald's in India SWOT analysis will also provide a priority list of problem to be solved. You can also do a weighted SWOT analysis of McDonald's in India HBR case study. Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis McDonald's in India In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts. Step 6 - PESTEL, PEST / STEP Analysis of McDonald's in India Another way of understanding the external environment of the firm in McDonald's in India is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies. Step 7 - Organizing & Prioritizing the Analysis into McDonald's in India Case Study Solution Once you have developed multipronged approach and work out various suggestions based on the strategic tools. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions. Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals. Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation. Case study solutions can also provide recommendation for the business manager or leader described in the business case study. Step 8 -Implementation Framework The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives - Detailed understanding of the case, Clarity of HBR case study fundamentals, Analyzed case details based on those fundamentals and Developed an ability to prioritize recommendations based on probability of their successful implementation. Implementation framework helps in weeding out non actionable recommendations, resulting in awesome McDonald's in India case study solution. Step 9 - Take a Break Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. Step 10 - Critically Examine McDonald's in India case study solution After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button. Previous 5 HBR Case Study Solution Tavazo Co. 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We make beautiful, dynamic charts, heatmaps, co-relation plots, 3D plots & more. Buy Professional PPT templates to impress your boss Nobody get fired for buying our Business Reports Templates. They are just awesome. More Services Feel free to drop us an email fernfortuniversity[@]gmail.com (000) 000-0000 McDonald’s Case Study Freshest Ideas – Strategic Management, Global Marketing, etc. Have you ever wondered how McDonald’s became world-famous for selling sandwiches and potatoes? McDonald’s Corporation is a leader in the fast-food industry, an extremely competitive market. This article will discuss various factors that brought the restaurant chain to success. We will answer all your questions for the McDonald’s case study: strategic management, marketing, competition, crisis management, etc. Let’s start! 🦸 McDonald’s Facts 🌿 McDonald’s Case Study Ideas 🍔 Marketing 🥤 Strategic Management 🧸 McDonald’s Staffing 🍟 McDonald’s Vs. Burger King 🤢 McDonald’s and Obesity 🥻 McDonald’s in India 🤠 Crisis Management 🔗 References 🦸 5 crazy facts about mcdonald’s. We bet you didn’t know most of these facts: French fries are the best-selling item on the menu. No, not everyone’s all-time favorite Big Mac. But it is pretty popular too, in second place. US military inspired Mcdonald’s to create McDrive. Some of the soldiers on duty were not allowed to leave their cars. That is why a Mcdonald’s restaurant near a military base developed a drive-through system that spread to other branches. Mcdonald’s sells around 75 hamburgers in a second. More than 750 hamburgers will be in customers’ hands only before you finish reading this article. Some countries banned McDonald’s. Bermuda, Iran, Macedonia, Yemen, Montenegro, North Korea, Zimbabwe, Bolivia, and Iceland don’t have a single Mcdonald’s restaurant on their territories. McDonald’s is the biggest toy distributor in the world. The company gives kids more than 1.5 billion toys yearly, thanks to Happy Meal. 🌿 McDonald’s Case Study – Fresh Ideas McDonald’s is an excellent research field. It’s a big and famous company with many departments and a long history. Don’t know what to begin with? Check McDonald’s case study starters below: Advertising campaigns. Pricing strategies. Human resource management. McDonald’s hiring process in 2021. Creative marketing campaigns. Ronald McDonald House Charities. Corporate environment. International markets strategies. Fast-food industry problem statement. McDonald’s financial summary. Food shortage in local markets. Benefits for employees. Supply chain. Sustainability. Community connection. 🍔 McDonald’s Case Study Marketing – Idea #1 Take a look at key marketing focus areas of McDonald’s: Quarter Pounder Filet O’Fish McDonald’s advertising The advertising budget is constantly growing and expanding to new markets. The company spent $1.62 billion on ads in 2020. McDonald’s branding The fast-food chain developed a string brand using red and yellow colors, “M” golden arches and copywriting. You probably know McDonald’s world-famous slogan, “I’m loving it.” Marketing for children segment Happy meals and marketing campaigns targeted at children made McDonald’s No1 fast-food restaurant for families. McDonald’s franchising model The company was one of the pioneers in franchising. It also implemented a unique quality control system and adapted menus to regional tastes. 🥤 McDonald’s Case Study Strategic Management – Idea #2 McDonald’s constantly sets new goals and reviews current strategies to maintain its position in the market. Here is what you can research: McDonald’s strategic objectives Apart from generating revenue, McDonald’s focuses on its mission and vision. The company aims to become its customer’s favorite restaurant with excellent service. McDonald’s strategic management in HR The company devotes much attention to employment and workforce management planning. McDonald’s also implements innovative technologies to automatize HR processes. McDonald’s strategic investments McDonald’s continues to invest in core menu positions’ marketing as they make roughly 70% of the sales. They plan to integrate more bestsellers into regional menus. McDonald’s strategic innovations The company prioritizes 3Ds (Digital, Delivery, and Drive-Thru) in its current growth strategy. The company works on social and digital client interactions to create a better customer experience. McDonald’s financial strategies McDonald’s financial goal is to maximize its revenue by offering more straightforward financial solutions to its partners. The company supports suppliers and franchisees to help local economies recover after the COVID-19 pandemic. 👔 McDonald’s Staffing – Case Study Idea #3 McDonald’s offers various jobs, from the front counter and drive-thru to top management careers. How are employees treated in McDonald’s? Let’s find out: 2021 measures to fight labor shortage At the beginning of 2022, McDonald’s announced that in 2021, it had significantly grown its number of employees. The reasons were wage increases, more benefits, and additional bonuses. McDonald’s recruiting The company uses various selection, screening, and testing techniques depending on the career a person applies to. Hiring managers have many responsibilities, as McDonald’s employs around 200,000 people yearly. McDonald’s human resource management There are more than 1,7 billion McDonald’s crew members around the world. McDonald’s provides training and performance appraisal. Career ladder in McDonald’s Based on the results of its employees, there are multiple career growth opportunities at McDonald’s. Diversity and inclusion in McDonald’s McDonald’s works on key factors that are equal pay, supplier and franchisee diversity, and other sustainability goals. The company implements its DEI (Diversity, Equity & Inclusion) strategy in its departments and supply chains. 🍟 McDonald’s Vs. Burger King Case Study – Idea #4 Burger King is one of McDonald’s main competitors on the market. You can compare these fast-food chains using the following aspects: McDonald’s and Burger King’s customer service Burger King greets each customer when they enter its restaurants. In addition, Burger King replies to unsatisfied McDonald’s customers on social media and offers their coupons. McDonald’s and Burger King’s pricing strategy In general, McDonald’s prices are a bit lower. But there is no significant difference in their pricing strategies. McDonald’s and Burger King’s menu positions Burger King offers more balanced options than McDonald’s. On the contrary, McDonald’s is the leader in the breakfast menu and has many healthy options. McDonald’s and Burger King’s advertising McDonald’s implements better branding decisions and consistent advertising. Burger King creates more memorable and witty TV commercials. McDonald’s and Burger King’s coffee McDonald’s offers better coffee with a broader menu, especially in McCafe. Burger King’s coffee is not as popular. 🤢 McDonald’s and Obesity Case Study – Idea #5 McDonald’s and other fast food generally contain many calories, leading to weight gain. This problem is especially prominent in the US, where fast food is much more popular than in Europe. McDonald’s responsibilities As the most popular fast-food chain, Mcdonald’s can set trends in the industry that other chains will follow. McDonald’s nutritional information presentation In 2022, Mcdonald’s changed its calorie legislation. You can see calorie and macronutrient information about all the menu items in all customer touchpoints. McDonald’s and childhood obesity The company aims to reduce the amount of sugar, salt, and fat on the Happy Meal menu. McDonald’s also promotes healthy and balanced eating habits in its ads for children. McDonald’s accusations Advertisements, loyalty programs, and discounts motivate people to buy more. That is why much of McDonald’s marketing is criticized because it makes people buy bigger portions and more menu items. McDonald’s healthy meals The restaurants offer different salads, healthy breakfasts, low-fat milk, apple dippers, and other region-specific options. 🥻 McDonald’s in India Case Study – Idea #6 Indian culture and eating habits were a challenge for McDonald’s. Now we can see that the restaurant has successfully conquered the market. Mcdonald’s expansion to India McDonald’s opened its first restaurant in Delhi in 1996. Before McDonald’s entered the market, Indians didn’t even consider a burger as a meal. McDonald’s menu in India You can find many spicy burger options, spicy fries, kebabs, pizza, and rice bowls on the menu. Domino’s Pizza Dunkin Donuts Burger King Vegetarian market Indians don’t eat beef or pork at all. Nearly half of the Indian population is vegetarian. That is why McDonald’s made adjustments to its branding and ingredients. McDonald’s opportunities in India Indians’ eating habits have changed over the last few years. More of them choose to eat out and eat western food. 🤠 McDonald’s Crisis Management Case Study – Idea #7 McDonald’s regularly faces controversies and scandals that they have to deal with. Here are some examples of such cases: McDonald’s crisis response in 2020 During the Covid-19 pandemic, McDonald’s provided financial support to its franchisees and employees. It also continued operating and ensured no delays in the supply chain. Steve Easterbrook lawsuit The former McDonald’s CEO was fired because of an affair with an employee. Later, the company discovered he had three other relationships with his employees. McDonald’s discrimination scandals Multiple sources alleged that David Fairhurst, former Chief People Officer, sexually harassed female employees. He also was forced to leave his job. McDonald’s transparent investigations After the scandals that involved higher management, McDonald’s implemented new policies. They include public and transparent actions and a proactive position in the investigation. Million-dollar nugget lawsuit A man from Florida cracked his tooth because of a bone in a nugget. Currently, he is trying to sue McDonald’s for the damage. What is Human Resources McDonald’s Marketing Strategy: The Rise Of The Golden Arches McDonald’s Financial Information McDonald’s Workforce Grew in 2021 Despite the Labor Shortage Commitment to Quality: Our Sustainability Goals | McDonald’s Tom Watson urges McDonald’s to cancel ‘danger to health’ campaign | McDonald’s | The Guardian How McDonald’s conquered India – BBC News McDonald’s vs. Burger King: What’s the Difference? McDonalds Does Crisis Management the Right Way AstraZeneca Analysis – Competitors, Management, Sustainability & More Walmart case study | best case study topics. 478 IMAGES Mcdonald'S Mcdonald'S 🐈 Mcdonalds in india case study. McDonald's: Globally Leading Fast Food Mcdonald business strategy case An Overview of McDonald's Business Model and Strategy in India Case Study: Mcdonald'S Business Strategies in India VIDEO McDonald's created an illegal advertisement! McDonald’s Business Model Explained #shorts #motivation #successful Kiyosaki Exposes McDonald's Money Magic! 🤑🍔 #WealthWisdom #CashFlowSecrets McDonald's success in India #mcdonalds #businessknowledge #designyourcash #business MC Donalds Success Secrets #mcdonalds #franchise #success #secrets #businessideasintamil #business Zara Aur Zudio Ki Reality😱🔥!..TATA's Business Strategy COMMENTS Case Study: McDonald's Business Strategies in India Case Study: McDonald's Business Strategies in India. McDonald's. The modest beginnings of McDonald's at Illinois in USA, turned out to be among the main brand names in the international scene. It has been synonymous to what is widely-accepted the fast-food concept. The company operates over thirty one thousand stores all over the world to ... PDF McDonald's This case study discusses how McDonald's India managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald's adapted to local culture in India, its localization and entry In-depth McDonald's Marketing Strategy That's why in this case study, we'll dig deeper into McDonald's Marketing Strategy in India and globally from a marketing perspective by going through its marketing strategies, marketing mix, marketing campaigns, and SWOT analysis. So let us start by first learning more about the business model and brand history of McDonald's. Mcdonald'S This document discusses McDonald's business strategy in India. It describes how McDonald's has adapted to the local culture and market in India through an Indianized menu, localized operations, and focusing on vegetarian options without beef. Some key aspects of McDonald's strategy include adapting to local tastes, maintaining affordable prices through supply chain management and cost controls ... McDonald's India The case study should enable the student: 1. To comprehend the complexities of the Indian QSR market and its competitive dynamics 2. To analyze the factors contributing to the growth of the India QSR sector. 3. To identify the market factors that led WDL to adapt their strategy to the market 4. To understand the significance of business ... Mcdonald'S McDonald - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. This document provides an overview of McDonald's business strategy in India. It discusses how McDonald's entered the Indian market and adapted to local culture by removing beef and pork from its menu and introducing Indianized menu items. PDF "I'm Lovin' It"—Around the World: A case study of McDonald's toppings come hot and bubbly (McDonald's, India, 2012). The next problem that McDonald's had to face was the separation of meat items from non-meat items, required criteria due to religious reasons. This was solved by providing two different kitchens and in some locations different servers and serving areas. The "green" areas Mcdonald'S McDonald's entered the Indian market in 1996 and has since grown to over 170 locations. To succeed in India, McDonald's adapted to local culture and preferences by altering its menu to be mostly vegetarian and removing beef burgers. It also implemented a localization strategy and strong supply chain management. McDonald's pricing strategy focuses on affordability through bulk buying, long-term ... How to win over a challenging market as India: Inside McDonald's Here are a few business and marketing lessons small business owners can learn from McDonald's success in India. ... McDonald's is a very interesting case study. It has gone through several ... (PDF) McDonald's India Entry Strategy brothers ' stake in the business for $2.7 million. In 1965 McDonalds was the number one food. chain in the US with over 300 outlets, and by the late 1970s operated across Europe and Asia. As ... McDonald's Pricing Strategy in India McDonald's in India McDonald's began operations in India in 1996. The fast-food chain started making profits after it broke even in 2008. Reports suggest that McDonald's two subsidiaries in India, Connought Plaza Restaurants based in New Delhi and Hard Castle Restaurants in based in Mumbai posted accumulated losses of Rs 189.19 crore and Rs 119 […] McDonalds in India- A case study McDonalds in India- A case study - Download as a PDF or view online for free. ... McDonald's entered the Indian market in 1996 and has since adapted its business strategy to local culture and customs. It offers an Indianized menu without beef and sources over 99% of its products locally. McDonald's growth in India can be attributed to its ... Localization in Fast Food Industry: a Case Study on Mcdonald'S Strategy This study uses McDonald' s case to investiga te the s trategy adopted by the. McDonal d in Indian market and the impact of that strategy on maintaining its competit ive position. in the market ... The McDonald's Turnaround Story|Business Strategy|Case Study|Case Studies The McDonald's Turnaround Story - McDonald's, The case gives a comprehensive account of the decline of McDonald's in the 1990s, and the events that led to the company's eventual turnaround in the early 2000s. McDonald's is the leading fast food chain in the world. Set up as a small drive-in joint in 1937, the company developed a highly successful system of franchising in the 1950s to expand ... Case Study: Mcdonald'S Business Strategies in India Case Study - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. McDonald's opened its first restaurant in India in 1996 in Mumbai. Since then, it has expanded across India and now operates over 150 restaurants. McDonald's has tailored its business strategies and operations to the Indian market by developing a vegetarian menu, using local ... Navigating the Challenges: McDonald's Success Story in India's Booming Mark Its entry into India in 1996 marked a significant milestone in its international growth strategy and has since become one of the company's largest and fastest-growing markets. In this article, we will examine the factors that contributed to McDonald's success in India and the challenges it faced in expanding into this dynamic and complex market. Case Study: M c donald's in India Case Study: Mcdonald's in India ... McDonald's In India Currently, there are over 350 McDonald's locations throughout India (Kannan, 2014). And with a population of over 1.2 billion people, it is easy to understand why India has been a primary focus of McDonald's international strategy since 1996. Despite already being a globally established ... McDonald's Digital Marketing Strategies- Case Study [pdf/ppt] 1. McDonald's Social Media Marketing Strategies. McDonald's has ensured that its marketing strategies involve a strong presence on social media platforms. All of its recent campaigns strongly consider social media platforms and include the preferences of their respective target audiences. Marketing McDonald's in India|Marketing|Case Study|Case Studies Countries. : India. Abstract: McDonald's entered India in the year 1996 when the fast food retail market in India was at a nascent stage. Encountered with several challenges in the beginning in terms of adapting to the tastes, preferences and culture of the local customers, changing the perception of Indian consumers towards American food ... McDonald's in India: Reaching Out Customers with McDelivery Abstract: In 2010, McDonald's came out with the idea of web-based delivery model, to enhance its concept of McDelivery (introduced in 2004). The web-based delivery model, wherein the customer places order through the company's website, was piloted in four McDonald's outlets across Hyderabad. If successful, the company plans to take it pan ... McDonald's Case Study Abstract. This case study discusses how McDonald's India managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald's adapted to local culture in India, its localization and entry strategy, its strong supply chain ... McDonald's in India Case Study Analysis & Solution Step 2 - Reading the McDonald's in India HBR Case Study. To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Begin slowly - underline the details and sketch out the business case study description map. McDonald's Case study: McDonald's Staffing, Marketing, Crisis McDonald's continues to invest in core menu positions' marketing as they make roughly 70% of the sales. They plan to integrate more bestsellers into regional menus. McDonald's strategic innovations. The company prioritizes 3Ds (Digital, Delivery, and Drive-Thru) in its current growth strategy. essay homework paper phd project resume review speech study thesis