simple empirical research examples

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Empirical Research: Definition, Methods, Types and Examples

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Empirical research: Definition

Empirical research: origin, quantitative research methods, qualitative research methods, steps for conducting empirical research, empirical research methodology cycle, advantages of empirical research, disadvantages of empirical research, why is there a need for empirical research.

Empirical research is defined as any research where conclusions of the study is strictly drawn from concretely empirical evidence, and therefore “verifiable” evidence.

This empirical evidence can be gathered using quantitative market research and  qualitative market research  methods.

For example: A research is being conducted to find out if listening to happy music in the workplace while working may promote creativity? An experiment is conducted by using a music website survey on a set of audience who are exposed to happy music and another set who are not listening to music at all, and the subjects are then observed. The results derived from such a research will give empirical evidence if it does promote creativity or not.

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You must have heard the quote” I will not believe it unless I see it”. This came from the ancient empiricists, a fundamental understanding that powered the emergence of medieval science during the renaissance period and laid the foundation of modern science, as we know it today. The word itself has its roots in greek. It is derived from the greek word empeirikos which means “experienced”.

In today’s world, the word empirical refers to collection of data using evidence that is collected through observation or experience or by using calibrated scientific instruments. All of the above origins have one thing in common which is dependence of observation and experiments to collect data and test them to come up with conclusions.

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Types and methodologies of empirical research

Empirical research can be conducted and analysed using qualitative or quantitative methods.

• Quantitative research : Quantitative research methods are used to gather information through numerical data. It is used to quantify opinions, behaviors or other defined variables . These are predetermined and are in a more structured format. Some of the commonly used methods are survey, longitudinal studies, polls, etc
• Qualitative research:   Qualitative research methods are used to gather non numerical data.  It is used to find meanings, opinions, or the underlying reasons from its subjects. These methods are unstructured or semi structured. The sample size for such a research is usually small and it is a conversational type of method to provide more insight or in-depth information about the problem Some of the most popular forms of methods are focus groups, experiments, interviews, etc.

Data collected from these will need to be analysed. Empirical evidence can also be analysed either quantitatively and qualitatively. Using this, the researcher can answer empirical questions which have to be clearly defined and answerable with the findings he has got. The type of research design used will vary depending on the field in which it is going to be used. Many of them might choose to do a collective research involving quantitative and qualitative method to better answer questions which cannot be studied in a laboratory setting.

LEARN ABOUT: Qualitative Research Questions and Questionnaires

Quantitative research methods aid in analyzing the empirical evidence gathered. By using these a researcher can find out if his hypothesis is supported or not.

• Survey research: Survey research generally involves a large audience to collect a large amount of data. This is a quantitative method having a predetermined set of closed questions which are pretty easy to answer. Because of the simplicity of such a method, high responses are achieved. It is one of the most commonly used methods for all kinds of research in today’s world.

Previously, surveys were taken face to face only with maybe a recorder. However, with advancement in technology and for ease, new mediums such as emails , or social media have emerged.

For example: Depletion of energy resources is a growing concern and hence there is a need for awareness about renewable energy. According to recent studies, fossil fuels still account for around 80% of energy consumption in the United States. Even though there is a rise in the use of green energy every year, there are certain parameters because of which the general population is still not opting for green energy. In order to understand why, a survey can be conducted to gather opinions of the general population about green energy and the factors that influence their choice of switching to renewable energy. Such a survey can help institutions or governing bodies to promote appropriate awareness and incentive schemes to push the use of greener energy.

Learn more: Renewable Energy Survey Template Descriptive Research vs Correlational Research

• Experimental research: In experimental research , an experiment is set up and a hypothesis is tested by creating a situation in which one of the variable is manipulated. This is also used to check cause and effect. It is tested to see what happens to the independent variable if the other one is removed or altered. The process for such a method is usually proposing a hypothesis, experimenting on it, analyzing the findings and reporting the findings to understand if it supports the theory or not.

For example: A particular product company is trying to find what is the reason for them to not be able to capture the market. So the organisation makes changes in each one of the processes like manufacturing, marketing, sales and operations. Through the experiment they understand that sales training directly impacts the market coverage for their product. If the person is trained well, then the product will have better coverage.

• Correlational research: Correlational research is used to find relation between two set of variables . Regression analysis is generally used to predict outcomes of such a method. It can be positive, negative or neutral correlation.

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For example: Higher educated individuals will get higher paying jobs. This means higher education enables the individual to high paying job and less education will lead to lower paying jobs.

• Longitudinal study: Longitudinal study is used to understand the traits or behavior of a subject under observation after repeatedly testing the subject over a period of time. Data collected from such a method can be qualitative or quantitative in nature.

For example: A research to find out benefits of exercise. The target is asked to exercise everyday for a particular period of time and the results show higher endurance, stamina, and muscle growth. This supports the fact that exercise benefits an individual body.

• Cross sectional: Cross sectional study is an observational type of method, in which a set of audience is observed at a given point in time. In this type, the set of people are chosen in a fashion which depicts similarity in all the variables except the one which is being researched. This type does not enable the researcher to establish a cause and effect relationship as it is not observed for a continuous time period. It is majorly used by healthcare sector or the retail industry.

For example: A medical study to find the prevalence of under-nutrition disorders in kids of a given population. This will involve looking at a wide range of parameters like age, ethnicity, location, incomes  and social backgrounds. If a significant number of kids coming from poor families show under-nutrition disorders, the researcher can further investigate into it. Usually a cross sectional study is followed by a longitudinal study to find out the exact reason.

• Causal-Comparative research : This method is based on comparison. It is mainly used to find out cause-effect relationship between two variables or even multiple variables.

For example: A researcher measured the productivity of employees in a company which gave breaks to the employees during work and compared that to the employees of the company which did not give breaks at all.

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Some research questions need to be analysed qualitatively, as quantitative methods are not applicable there. In many cases, in-depth information is needed or a researcher may need to observe a target audience behavior, hence the results needed are in a descriptive analysis form. Qualitative research results will be descriptive rather than predictive. It enables the researcher to build or support theories for future potential quantitative research. In such a situation qualitative research methods are used to derive a conclusion to support the theory or hypothesis being studied.

LEARN ABOUT: Qualitative Interview

• Case study: Case study method is used to find more information through carefully analyzing existing cases. It is very often used for business research or to gather empirical evidence for investigation purpose. It is a method to investigate a problem within its real life context through existing cases. The researcher has to carefully analyse making sure the parameter and variables in the existing case are the same as to the case that is being investigated. Using the findings from the case study, conclusions can be drawn regarding the topic that is being studied.

For example: A report mentioning the solution provided by a company to its client. The challenges they faced during initiation and deployment, the findings of the case and solutions they offered for the problems. Such case studies are used by most companies as it forms an empirical evidence for the company to promote in order to get more business.

• Observational method:   Observational method is a process to observe and gather data from its target. Since it is a qualitative method it is time consuming and very personal. It can be said that observational research method is a part of ethnographic research which is also used to gather empirical evidence. This is usually a qualitative form of research, however in some cases it can be quantitative as well depending on what is being studied.

For example: setting up a research to observe a particular animal in the rain-forests of amazon. Such a research usually take a lot of time as observation has to be done for a set amount of time to study patterns or behavior of the subject. Another example used widely nowadays is to observe people shopping in a mall to figure out buying behavior of consumers.

• One-on-one interview: Such a method is purely qualitative and one of the most widely used. The reason being it enables a researcher get precise meaningful data if the right questions are asked. It is a conversational method where in-depth data can be gathered depending on where the conversation leads.

For example: A one-on-one interview with the finance minister to gather data on financial policies of the country and its implications on the public.

• Focus groups: Focus groups are used when a researcher wants to find answers to why, what and how questions. A small group is generally chosen for such a method and it is not necessary to interact with the group in person. A moderator is generally needed in case the group is being addressed in person. This is widely used by product companies to collect data about their brands and the product.

For example: A mobile phone manufacturer wanting to have a feedback on the dimensions of one of their models which is yet to be launched. Such studies help the company meet the demand of the customer and position their model appropriately in the market.

• Text analysis: Text analysis method is a little new compared to the other types. Such a method is used to analyse social life by going through images or words used by the individual. In today’s world, with social media playing a major part of everyone’s life, such a method enables the research to follow the pattern that relates to his study.

For example: A lot of companies ask for feedback from the customer in detail mentioning how satisfied are they with their customer support team. Such data enables the researcher to take appropriate decisions to make their support team better.

Sometimes a combination of the methods is also needed for some questions that cannot be answered using only one type of method especially when a researcher needs to gain a complete understanding of complex subject matter.

We recently published a blog that talks about examples of qualitative data in education ; why don’t you check it out for more ideas?

Learn More: Data Collection Methods: Types & Examples

Since empirical research is based on observation and capturing experiences, it is important to plan the steps to conduct the experiment and how to analyse it. This will enable the researcher to resolve problems or obstacles which can occur during the experiment.

Step #1: Define the purpose of the research

This is the step where the researcher has to answer questions like what exactly do I want to find out? What is the problem statement? Are there any issues in terms of the availability of knowledge, data, time or resources. Will this research be more beneficial than what it will cost.

Before going ahead, a researcher has to clearly define his purpose for the research and set up a plan to carry out further tasks.

Step #2 : Supporting theories and relevant literature

The researcher needs to find out if there are theories which can be linked to his research problem . He has to figure out if any theory can help him support his findings. All kind of relevant literature will help the researcher to find if there are others who have researched this before, or what are the problems faced during this research. The researcher will also have to set up assumptions and also find out if there is any history regarding his research problem

Step #3: Creation of Hypothesis and measurement

Before beginning the actual research he needs to provide himself a working hypothesis or guess what will be the probable result. Researcher has to set up variables, decide the environment for the research and find out how can he relate between the variables.

Researcher will also need to define the units of measurements, tolerable degree for errors, and find out if the measurement chosen will be acceptable by others.

Step #4: Methodology, research design and data collection

In this step, the researcher has to define a strategy for conducting his research. He has to set up experiments to collect data which will enable him to propose the hypothesis. The researcher will decide whether he will need experimental or non experimental method for conducting the research. The type of research design will vary depending on the field in which the research is being conducted. Last but not the least, the researcher will have to find out parameters that will affect the validity of the research design. Data collection will need to be done by choosing appropriate samples depending on the research question. To carry out the research, he can use one of the many sampling techniques. Once data collection is complete, researcher will have empirical data which needs to be analysed.

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Step #5: Data Analysis and result

Data analysis can be done in two ways, qualitatively and quantitatively. Researcher will need to find out what qualitative method or quantitative method will be needed or will he need a combination of both. Depending on the unit of analysis of his data, he will know if his hypothesis is supported or rejected. Analyzing this data is the most important part to support his hypothesis.

Step #6: Conclusion

A report will need to be made with the findings of the research. The researcher can give the theories and literature that support his research. He can make suggestions or recommendations for further research on his topic.

A.D. de Groot, a famous dutch psychologist and a chess expert conducted some of the most notable experiments using chess in the 1940’s. During his study, he came up with a cycle which is consistent and now widely used to conduct empirical research. It consists of 5 phases with each phase being as important as the next one. The empirical cycle captures the process of coming up with hypothesis about how certain subjects work or behave and then testing these hypothesis against empirical data in a systematic and rigorous approach. It can be said that it characterizes the deductive approach to science. Following is the empirical cycle.

• Observation: At this phase an idea is sparked for proposing a hypothesis. During this phase empirical data is gathered using observation. For example: a particular species of flower bloom in a different color only during a specific season.
• Induction: Inductive reasoning is then carried out to form a general conclusion from the data gathered through observation. For example: As stated above it is observed that the species of flower blooms in a different color during a specific season. A researcher may ask a question “does the temperature in the season cause the color change in the flower?” He can assume that is the case, however it is a mere conjecture and hence an experiment needs to be set up to support this hypothesis. So he tags a few set of flowers kept at a different temperature and observes if they still change the color?
• Deduction: This phase helps the researcher to deduce a conclusion out of his experiment. This has to be based on logic and rationality to come up with specific unbiased results.For example: In the experiment, if the tagged flowers in a different temperature environment do not change the color then it can be concluded that temperature plays a role in changing the color of the bloom.
• Testing: This phase involves the researcher to return to empirical methods to put his hypothesis to the test. The researcher now needs to make sense of his data and hence needs to use statistical analysis plans to determine the temperature and bloom color relationship. If the researcher finds out that most flowers bloom a different color when exposed to the certain temperature and the others do not when the temperature is different, he has found support to his hypothesis. Please note this not proof but just a support to his hypothesis.
• Evaluation: This phase is generally forgotten by most but is an important one to keep gaining knowledge. During this phase the researcher puts forth the data he has collected, the support argument and his conclusion. The researcher also states the limitations for the experiment and his hypothesis and suggests tips for others to pick it up and continue a more in-depth research for others in the future. LEARN MORE: Population vs Sample

LEARN MORE: Population vs Sample

There is a reason why empirical research is one of the most widely used method. There are a few advantages associated with it. Following are a few of them.

• It is used to authenticate traditional research through various experiments and observations.
• This research methodology makes the research being conducted more competent and authentic.
• It enables a researcher understand the dynamic changes that can happen and change his strategy accordingly.
• The level of control in such a research is high so the researcher can control multiple variables.
• It plays a vital role in increasing internal validity .

Even though empirical research makes the research more competent and authentic, it does have a few disadvantages. Following are a few of them.

• Such a research needs patience as it can be very time consuming. The researcher has to collect data from multiple sources and the parameters involved are quite a few, which will lead to a time consuming research.
• Most of the time, a researcher will need to conduct research at different locations or in different environments, this can lead to an expensive affair.
• There are a few rules in which experiments can be performed and hence permissions are needed. Many a times, it is very difficult to get certain permissions to carry out different methods of this research.
• Collection of data can be a problem sometimes, as it has to be collected from a variety of sources through different methods.

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Empirical research is important in today’s world because most people believe in something only that they can see, hear or experience. It is used to validate multiple hypothesis and increase human knowledge and continue doing it to keep advancing in various fields.

For example: Pharmaceutical companies use empirical research to try out a specific drug on controlled groups or random groups to study the effect and cause. This way, they prove certain theories they had proposed for the specific drug. Such research is very important as sometimes it can lead to finding a cure for a disease that has existed for many years. It is useful in science and many other fields like history, social sciences, business, etc.

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With the advancement in today’s world, empirical research has become critical and a norm in many fields to support their hypothesis and gain more knowledge. The methods mentioned above are very useful for carrying out such research. However, a number of new methods will keep coming up as the nature of new investigative questions keeps getting unique or changing.

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• What is Empirical Research Study? [Examples & Method]

The bulk of human decisions relies on evidence, that is, what can be measured or proven as valid. In choosing between plausible alternatives, individuals are more likely to tilt towards the option that is proven to work, and this is the same approach adopted in empirical research. 

In empirical research, the researcher arrives at outcomes by testing his or her empirical evidence using qualitative or quantitative methods of observation, as determined by the nature of the research. An empirical research study is set apart from other research approaches by its methodology and features hence; it is important for every researcher to know what constitutes this investigation method. 

What is Empirical Research? 

Empirical research is a type of research methodology that makes use of verifiable evidence in order to arrive at research outcomes. In other words, this  type of research relies solely on evidence obtained through observation or scientific data collection methods. 

Empirical research can be carried out using qualitative or quantitative observation methods , depending on the data sample, that is, quantifiable data or non-numerical data . Unlike theoretical research that depends on preconceived notions about the research variables, empirical research carries a scientific investigation to measure the experimental probability of the research variables 

Characteristics of Empirical Research

• Research Questions

An empirical research begins with a set of research questions that guide the investigation. In many cases, these research questions constitute the research hypothesis which is tested using qualitative and quantitative methods as dictated by the nature of the research.

In an empirical research study, the research questions are built around the core of the research, that is, the central issue which the research seeks to resolve. They also determine the course of the research by highlighting the specific objectives and aims of the systematic investigation. 

• Definition of the Research Variables

The research variables are clearly defined in terms of their population, types, characteristics, and behaviors. In other words, the data sample is clearly delimited and placed within the context of the research. 

• Description of the Research Methodology

 An empirical research also clearly outlines the methods adopted in the systematic investigation. Here, the research process is described in detail including the selection criteria for the data sample, qualitative or quantitative research methods plus testing instruments. 

An empirical research is usually divided into 4 parts which are the introduction, methodology, findings, and discussions. The introduction provides a background of the empirical study while the methodology describes the research design, processes, and tools for the systematic investigation. 

The findings refer to the research outcomes and they can be outlined as statistical data or in the form of information obtained through the qualitative observation of research variables. The discussions highlight the significance of the study and its contributions to knowledge. 

Uses of Empirical Research

Without any doubt, empirical research is one of the most useful methods of systematic investigation. It can be used for validating multiple research hypotheses in different fields including Law, Medicine, and Anthropology. 

• Empirical Research in Law : In Law, empirical research is used to study institutions, rules, procedures, and personnel of the law, with a view to understanding how they operate and what effects they have. It makes use of direct methods rather than secondary sources, and this helps you to arrive at more valid conclusions.
• Empirical Research in Medicine : In medicine, empirical research is used to test and validate multiple hypotheses and increase human knowledge.
• Empirical Research in Anthropology : In anthropology, empirical research is used as an evidence-based systematic method of inquiry into patterns of human behaviors and cultures. This helps to validate and advance human knowledge.

Discover how Extrapolation Powers statistical research: Definition, examples, types, and applications explained.

The Empirical Research Cycle

The empirical research cycle is a 5-phase cycle that outlines the systematic processes for conducting and empirical research. It was developed by Dutch psychologist, A.D. de Groot in the 1940s and it aligns 5 important stages that can be viewed as deductive approaches to empirical research. 

In the empirical research methodological cycle, all processes are interconnected and none of the processes is more important than the other. This cycle clearly outlines the different phases involved in generating the research hypotheses and testing these hypotheses systematically using the empirical data. 

• Observation: This is the process of gathering empirical data for the research. At this stage, the researcher gathers relevant empirical data using qualitative or quantitative observation methods, and this goes ahead to inform the research hypotheses.
• Induction: At this stage, the researcher makes use of inductive reasoning in order to arrive at a general probable research conclusion based on his or her observation. The researcher generates a general assumption that attempts to explain the empirical data and s/he goes on to observe the empirical data in line with this assumption.
• Deduction: This is the deductive reasoning stage. This is where the researcher generates hypotheses by applying logic and rationality to his or her observation.
• Testing: Here, the researcher puts the hypotheses to test using qualitative or quantitative research methods. In the testing stage, the researcher combines relevant instruments of systematic investigation with empirical methods in order to arrive at objective results that support or negate the research hypotheses.
• Evaluation: The evaluation research is the final stage in an empirical research study. Here, the research outlines the empirical data, the research findings and the supporting arguments plus any challenges encountered during the research process.

This information is useful for further research. 

Learn about qualitative data: uncover its types and examples here.

Examples of Empirical Research 

• An empirical research study can be carried out to determine if listening to happy music improves the mood of individuals. The researcher may need to conduct an experiment that involves exposing individuals to happy music to see if this improves their moods.

The findings from such an experiment will provide empirical evidence that confirms or refutes the hypotheses. 

• An empirical research study can also be carried out to determine the effects of a new drug on specific groups of people. The researcher may expose the research subjects to controlled quantities of the drug and observe research subjects to controlled quantities of the drug and observe the effects over a specific period of time to gather empirical data.
• Another example of empirical research is measuring the levels of noise pollution found in an urban area to determine the average levels of sound exposure experienced by its inhabitants. Here, the researcher may have to administer questionnaires or carry out a survey in order to gather relevant data based on the experiences of the research subjects.
• Empirical research can also be carried out to determine the relationship between seasonal migration and the body mass of flying birds. A researcher may need to observe the birds and carry out necessary observation and experimentation in order to arrive at objective outcomes that answer the research question.

Empirical Research Data Collection Methods

Empirical data can be gathered using qualitative and quantitative data collection methods. Quantitative data collection methods are used for numerical data gathering while qualitative data collection processes are used to gather empirical data that cannot be quantified, that is, non-numerical data. 

The following are common methods of gathering data in empirical research

• Survey/ Questionnaire

A survey is a method of data gathering that is typically employed by researchers to gather large sets of data from a specific number of respondents with regards to a research subject. This method of data gathering is often used for quantitative data collection , although it can also be deployed during quantitative research.

A survey contains a set of questions that can range from close-ended to open-ended questions together with other question types that revolve around the research subject. A survey can be administered physically or with the use of online data-gathering platforms like Formplus. 

Empirical data can also be collected by carrying out an experiment. An experiment is a controlled simulation in which one or more of the research variables is manipulated using a set of interconnected processes in order to confirm or refute the research hypotheses.

An experiment is a useful method of measuring causality; that is cause and effect between dependent and independent variables in a research environment. It is an integral data gathering method in an empirical research study because it involves testing calculated assumptions in order to arrive at the most valid data and research outcomes. 

T he case study method is another common data gathering method in an empirical research study. It involves sifting through and analyzing relevant cases and real-life experiences about the research subject or research variables in order to discover in-depth information that can serve as empirical data.

• Observation

The observational method is a method of qualitative data gathering that requires the researcher to study the behaviors of research variables in their natural environments in order to gather relevant information that can serve as empirical data.

How to collect Empirical Research Data with Questionnaire

With Formplus, you can create a survey or questionnaire for collecting empirical data from your research subjects. Formplus also offers multiple form sharing options so that you can share your empirical research survey to research subjects via a variety of methods.

Here is a step-by-step guide of how to collect empirical data using Formplus:

Sign in to Formplus

In the Formplus builder, you can easily create your empirical research survey by dragging and dropping preferred fields into your form. To access the Formplus builder, you will need to create an account on Formplus. 

Once you do this, sign in to your account and click on “Create Form ” to begin. 

Unlock the secrets of Quantitative Data: Click here to explore the types and examples.

Edit Form Title

Click on the field provided to input your form title, for example, “Empirical Research Survey”.

Edit Form  

• Click on the edit button to edit the form.
• Add Fields: Drag and drop preferred form fields into your form in the Formplus builder inputs column. There are several field input options for survey forms in the Formplus builder.
• Edit fields
• Click on “Save”
• Preview form.

Customize Form

Formplus allows you to add unique features to your empirical research survey form. You can personalize your survey using various customization options. Here, you can add background images, your organization’s logo, and use other styling options. You can also change the display theme of your form. 

• Share your Form Link with Respondents

Formplus offers multiple form sharing options which enables you to easily share your empirical research survey form with respondents. You can use the direct social media sharing buttons to share your form link to your organization’s social media pages. 

You can send out your survey form as email invitations to your research subjects too. If you wish, you can share your form’s QR code or embed it on your organization’s website for easy access. 

Empirical vs Non-Empirical Research

Empirical and non-empirical research are common methods of systematic investigation employed by researchers. Unlike empirical research that tests hypotheses in order to arrive at valid research outcomes, non-empirical research theorizes the logical assumptions of research variables. 

Definition: Empirical research is a research approach that makes use of evidence-based data while non-empirical research is a research approach that makes use of theoretical data. 

Method: In empirical research, the researcher arrives at valid outcomes by mainly observing research variables, creating a hypothesis and experimenting on research variables to confirm or refute the hypothesis. In non-empirical research, the researcher relies on inductive and deductive reasoning to theorize logical assumptions about the research subjects.

The major difference between the research methodology of empirical and non-empirical research is while the assumptions are tested in empirical research, they are entirely theorized in non-empirical research. 

Data Sample: Empirical research makes use of empirical data while non-empirical research does not make use of empirical data. Empirical data refers to information that is gathered through experience or observation. 

Unlike empirical research, theoretical or non-empirical research does not rely on data gathered through evidence. Rather, it works with logical assumptions and beliefs about the research subject. 

Data Collection Methods : Empirical research makes use of quantitative and qualitative data gathering methods which may include surveys, experiments, and methods of observation. This helps the researcher to gather empirical data, that is, data backed by evidence.  

Non-empirical research, on the other hand, does not make use of qualitative or quantitative methods of data collection . Instead, the researcher gathers relevant data through critical studies, systematic review and meta-analysis. 

Advantages of Empirical Research 

• Empirical research is flexible. In this type of systematic investigation, the researcher can adjust the research methodology including the data sample size, data gathering methods plus the data analysis methods as necessitated by the research process.
• It helps the research to understand how the research outcomes can be influenced by different research environments.
• Empirical research study helps the researcher to develop relevant analytical and observation skills that can be useful in dynamic research contexts.
• This type of research approach allows the researcher to control multiple research variables in order to arrive at the most relevant research outcomes.
• Empirical research is widely considered as one of the most authentic and competent research designs.
• It improves the internal validity of traditional research using a variety of experiments and research observation methods.

Disadvantages of Empirical Research 

• An empirical research study is time-consuming because the researcher needs to gather the empirical data from multiple resources which typically takes a lot of time.
• It is not a cost-effective research approach. Usually, this method of research incurs a lot of cost because of the monetary demands of the field research.
• It may be difficult to gather the needed empirical data sample because of the multiple data gathering methods employed in an empirical research study.
• It may be difficult to gain access to some communities and firms during the data gathering process and this can affect the validity of the research.
• The report from an empirical research study is intensive and can be very lengthy in nature.

Conclusion 

Empirical research is an important method of systematic investigation because it gives the researcher the opportunity to test the validity of different assumptions, in the form of hypotheses, before arriving at any findings. Hence, it is a more research approach. 

There are different quantitative and qualitative methods of data gathering employed during an empirical research study based on the purpose of the research which include surveys, experiments, and various observatory methods. Surveys are one of the most common methods or empirical data collection and they can be administered online or physically. 

You can use Formplus to create and administer your online empirical research survey. Formplus allows you to create survey forms that you can share with target respondents in order to obtain valuable feedback about your research context, question or subject. 

In the form builder, you can add different fields to your survey form and you can also modify these form fields to suit your research process. Sign up to Formplus to access the form builder and start creating powerful online empirical research survey forms. 

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What is Empirical Research? Definition, Methods, Examples

Appinio Research · 09.02.2024 · 36min read

Ever wondered how we gather the facts, unveil hidden truths, and make informed decisions in a world filled with questions? Empirical research holds the key.

In this guide, we'll delve deep into the art and science of empirical research, unraveling its methods, mysteries, and manifold applications. From defining the core principles to mastering data analysis and reporting findings, we're here to equip you with the knowledge and tools to navigate the empirical landscape.

What is Empirical Research?

Empirical research is the cornerstone of scientific inquiry, providing a systematic and structured approach to investigating the world around us. It is the process of gathering and analyzing empirical or observable data to test hypotheses, answer research questions, or gain insights into various phenomena. This form of research relies on evidence derived from direct observation or experimentation, allowing researchers to draw conclusions based on real-world data rather than purely theoretical or speculative reasoning.

Characteristics of Empirical Research

Empirical research is characterized by several key features:

• Observation and Measurement : It involves the systematic observation or measurement of variables, events, or behaviors.
• Data Collection : Researchers collect data through various methods, such as surveys, experiments, observations, or interviews.
• Testable Hypotheses : Empirical research often starts with testable hypotheses that are evaluated using collected data.
• Quantitative or Qualitative Data : Data can be quantitative (numerical) or qualitative (non-numerical), depending on the research design.
• Statistical Analysis : Quantitative data often undergo statistical analysis to determine patterns , relationships, or significance.
• Objectivity and Replicability : Empirical research strives for objectivity, minimizing researcher bias . It should be replicable, allowing other researchers to conduct the same study to verify results.
• Conclusions and Generalizations : Empirical research generates findings based on data and aims to make generalizations about larger populations or phenomena.

Importance of Empirical Research

Empirical research plays a pivotal role in advancing knowledge across various disciplines. Its importance extends to academia, industry, and society as a whole. Here are several reasons why empirical research is essential:

• Evidence-Based Knowledge : Empirical research provides a solid foundation of evidence-based knowledge. It enables us to test hypotheses, confirm or refute theories, and build a robust understanding of the world.
• Scientific Progress : In the scientific community, empirical research fuels progress by expanding the boundaries of existing knowledge. It contributes to the development of theories and the formulation of new research questions.
• Problem Solving : Empirical research is instrumental in addressing real-world problems and challenges. It offers insights and data-driven solutions to complex issues in fields like healthcare, economics, and environmental science.
• Informed Decision-Making : In policymaking, business, and healthcare, empirical research informs decision-makers by providing data-driven insights. It guides strategies, investments, and policies for optimal outcomes.
• Quality Assurance : Empirical research is essential for quality assurance and validation in various industries, including pharmaceuticals, manufacturing, and technology. It ensures that products and processes meet established standards.
• Continuous Improvement : Businesses and organizations use empirical research to evaluate performance, customer satisfaction , and product effectiveness. This data-driven approach fosters continuous improvement and innovation.
• Human Advancement : Empirical research in fields like medicine and psychology contributes to the betterment of human health and well-being. It leads to medical breakthroughs, improved therapies, and enhanced psychological interventions.
• Critical Thinking and Problem Solving : Engaging in empirical research fosters critical thinking skills, problem-solving abilities, and a deep appreciation for evidence-based decision-making.

Empirical research empowers us to explore, understand, and improve the world around us. It forms the bedrock of scientific inquiry and drives progress in countless domains, shaping our understanding of both the natural and social sciences.

How to Conduct Empirical Research?

So, you've decided to dive into the world of empirical research. Let's begin by exploring the crucial steps involved in getting started with your research project.

1. Select a Research Topic

Selecting the right research topic is the cornerstone of a successful empirical study. It's essential to choose a topic that not only piques your interest but also aligns with your research goals and objectives. Here's how to go about it:

• Identify Your Interests : Start by reflecting on your passions and interests. What topics fascinate you the most? Your enthusiasm will be your driving force throughout the research process.
• Brainstorm Ideas : Engage in brainstorming sessions to generate potential research topics. Consider the questions you've always wanted to answer or the issues that intrigue you.
• Relevance and Significance : Assess the relevance and significance of your chosen topic. Does it contribute to existing knowledge? Is it a pressing issue in your field of study or the broader community?
• Feasibility : Evaluate the feasibility of your research topic. Do you have access to the necessary resources, data, and participants (if applicable)?

2. Formulate Research Questions

Once you've narrowed down your research topic, the next step is to formulate clear and precise research questions . These questions will guide your entire research process and shape your study's direction. To create effective research questions:

• Specificity : Ensure that your research questions are specific and focused. Vague or overly broad questions can lead to inconclusive results.
• Relevance : Your research questions should directly relate to your chosen topic. They should address gaps in knowledge or contribute to solving a particular problem.
• Testability : Ensure that your questions are testable through empirical methods. You should be able to gather data and analyze it to answer these questions.
• Avoid Bias : Craft your questions in a way that avoids leading or biased language. Maintain neutrality to uphold the integrity of your research.

3. Review Existing Literature

Before you embark on your empirical research journey, it's essential to immerse yourself in the existing body of literature related to your chosen topic. This step, often referred to as a literature review, serves several purposes:

• Contextualization : Understand the historical context and current state of research in your field. What have previous studies found, and what questions remain unanswered?
• Identifying Gaps : Identify gaps or areas where existing research falls short. These gaps will help you formulate meaningful research questions and hypotheses.
• Theory Development : If your study is theoretical, consider how existing theories apply to your topic. If it's empirical, understand how previous studies have approached data collection and analysis.
• Methodological Insights : Learn from the methodologies employed in previous research. What methods were successful, and what challenges did researchers face?

4. Define Variables

Variables are fundamental components of empirical research. They are the factors or characteristics that can change or be manipulated during your study. Properly defining and categorizing variables is crucial for the clarity and validity of your research. Here's what you need to know:

• Independent Variables : These are the variables that you, as the researcher, manipulate or control. They are the "cause" in cause-and-effect relationships.
• Dependent Variables : Dependent variables are the outcomes or responses that you measure or observe. They are the "effect" influenced by changes in independent variables.
• Operational Definitions : To ensure consistency and clarity, provide operational definitions for your variables. Specify how you will measure or manipulate each variable.
• Control Variables : In some studies, controlling for other variables that may influence your dependent variable is essential. These are known as control variables.

Understanding these foundational aspects of empirical research will set a solid foundation for the rest of your journey. Now that you've grasped the essentials of getting started, let's delve deeper into the intricacies of research design.

Empirical Research Design

Now that you've selected your research topic, formulated research questions, and defined your variables, it's time to delve into the heart of your empirical research journey – research design . This pivotal step determines how you will collect data and what methods you'll employ to answer your research questions. Let's explore the various facets of research design in detail.

Types of Empirical Research

Empirical research can take on several forms, each with its own unique approach and methodologies. Understanding the different types of empirical research will help you choose the most suitable design for your study. Here are some common types:

• Experimental Research : In this type, researchers manipulate one or more independent variables to observe their impact on dependent variables. It's highly controlled and often conducted in a laboratory setting.
• Observational Research : Observational research involves the systematic observation of subjects or phenomena without intervention. Researchers are passive observers, documenting behaviors, events, or patterns.
• Survey Research : Surveys are used to collect data through structured questionnaires or interviews. This method is efficient for gathering information from a large number of participants.
• Case Study Research : Case studies focus on in-depth exploration of one or a few cases. Researchers gather detailed information through various sources such as interviews, documents, and observations.
• Qualitative Research : Qualitative research aims to understand behaviors, experiences, and opinions in depth. It often involves open-ended questions, interviews, and thematic analysis.
• Quantitative Research : Quantitative research collects numerical data and relies on statistical analysis to draw conclusions. It involves structured questionnaires, experiments, and surveys.

Your choice of research type should align with your research questions and objectives. Experimental research, for example, is ideal for testing cause-and-effect relationships, while qualitative research is more suitable for exploring complex phenomena.

Experimental Design

Experimental research is a systematic approach to studying causal relationships. It's characterized by the manipulation of one or more independent variables while controlling for other factors. Here are some key aspects of experimental design:

• Control and Experimental Groups : Participants are randomly assigned to either a control group or an experimental group. The independent variable is manipulated for the experimental group but not for the control group.
• Randomization : Randomization is crucial to eliminate bias in group assignment. It ensures that each participant has an equal chance of being in either group.
• Hypothesis Testing : Experimental research often involves hypothesis testing. Researchers formulate hypotheses about the expected effects of the independent variable and use statistical analysis to test these hypotheses.

Observational Design

Observational research entails careful and systematic observation of subjects or phenomena. It's advantageous when you want to understand natural behaviors or events. Key aspects of observational design include:

• Participant Observation : Researchers immerse themselves in the environment they are studying. They become part of the group being observed, allowing for a deep understanding of behaviors.
• Non-Participant Observation : In non-participant observation, researchers remain separate from the subjects. They observe and document behaviors without direct involvement.
• Data Collection Methods : Observational research can involve various data collection methods, such as field notes, video recordings, photographs, or coding of observed behaviors.

Survey Design

Surveys are a popular choice for collecting data from a large number of participants. Effective survey design is essential to ensure the validity and reliability of your data. Consider the following:

• Questionnaire Design : Create clear and concise questions that are easy for participants to understand. Avoid leading or biased questions.
• Sampling Methods : Decide on the appropriate sampling method for your study, whether it's random, stratified, or convenience sampling.
• Data Collection Tools : Choose the right tools for data collection, whether it's paper surveys, online questionnaires, or face-to-face interviews.

Case Study Design

Case studies are an in-depth exploration of one or a few cases to gain a deep understanding of a particular phenomenon. Key aspects of case study design include:

• Single Case vs. Multiple Case Studies : Decide whether you'll focus on a single case or multiple cases. Single case studies are intensive and allow for detailed examination, while multiple case studies provide comparative insights.
• Data Collection Methods : Gather data through interviews, observations, document analysis, or a combination of these methods.

Qualitative vs. Quantitative Research

In empirical research, you'll often encounter the distinction between qualitative and quantitative research . Here's a closer look at these two approaches:

• Qualitative Research : Qualitative research seeks an in-depth understanding of human behavior, experiences, and perspectives. It involves open-ended questions, interviews, and the analysis of textual or narrative data. Qualitative research is exploratory and often used when the research question is complex and requires a nuanced understanding.
• Quantitative Research : Quantitative research collects numerical data and employs statistical analysis to draw conclusions. It involves structured questionnaires, experiments, and surveys. Quantitative research is ideal for testing hypotheses and establishing cause-and-effect relationships.

Understanding the various research design options is crucial in determining the most appropriate approach for your study. Your choice should align with your research questions, objectives, and the nature of the phenomenon you're investigating.

Data Collection for Empirical Research

Now that you've established your research design, it's time to roll up your sleeves and collect the data that will fuel your empirical research. Effective data collection is essential for obtaining accurate and reliable results.

Sampling Methods

Sampling methods are critical in empirical research, as they determine the subset of individuals or elements from your target population that you will study. Here are some standard sampling methods:

• Random Sampling : Random sampling ensures that every member of the population has an equal chance of being selected. It minimizes bias and is often used in quantitative research.
• Stratified Sampling : Stratified sampling involves dividing the population into subgroups or strata based on specific characteristics (e.g., age, gender, location). Samples are then randomly selected from each stratum, ensuring representation of all subgroups.
• Convenience Sampling : Convenience sampling involves selecting participants who are readily available or easily accessible. While it's convenient, it may introduce bias and limit the generalizability of results.
• Snowball Sampling : Snowball sampling is instrumental when studying hard-to-reach or hidden populations. One participant leads you to another, creating a "snowball" effect. This method is common in qualitative research.
• Purposive Sampling : In purposive sampling, researchers deliberately select participants who meet specific criteria relevant to their research questions. It's often used in qualitative studies to gather in-depth information.

The choice of sampling method depends on the nature of your research, available resources, and the degree of precision required. It's crucial to carefully consider your sampling strategy to ensure that your sample accurately represents your target population.

Data Collection Instruments

Data collection instruments are the tools you use to gather information from your participants or sources. These instruments should be designed to capture the data you need accurately. Here are some popular data collection instruments:

• Questionnaires : Questionnaires consist of structured questions with predefined response options. When designing questionnaires, consider the clarity of questions, the order of questions, and the response format (e.g., Likert scale , multiple-choice).
• Interviews : Interviews involve direct communication between the researcher and participants. They can be structured (with predetermined questions) or unstructured (open-ended). Effective interviews require active listening and probing for deeper insights.
• Observations : Observations entail systematically and objectively recording behaviors, events, or phenomena. Researchers must establish clear criteria for what to observe, how to record observations, and when to observe.
• Surveys : Surveys are a common data collection instrument for quantitative research. They can be administered through various means, including online surveys, paper surveys, and telephone surveys.
• Documents and Archives : In some cases, data may be collected from existing documents, records, or archives. Ensure that the sources are reliable, relevant, and properly documented.

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By incorporating Appinio into your data collection toolkit, you can unlock a world of possibilities and elevate the impact of your empirical research. Ready to revolutionize your approach to data collection?

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Data Collection Procedures

Data collection procedures outline the step-by-step process for gathering data. These procedures should be meticulously planned and executed to maintain the integrity of your research.

• Training : If you have a research team, ensure that they are trained in data collection methods and protocols. Consistency in data collection is crucial.
• Pilot Testing : Before launching your data collection, conduct a pilot test with a small group to identify any potential problems with your instruments or procedures. Make necessary adjustments based on feedback.
• Data Recording : Establish a systematic method for recording data. This may include timestamps, codes, or identifiers for each data point.
• Data Security : Safeguard the confidentiality and security of collected data. Ensure that only authorized individuals have access to the data.
• Data Storage : Properly organize and store your data in a secure location, whether in physical or digital form. Back up data to prevent loss.

Ethical Considerations

Ethical considerations are paramount in empirical research, as they ensure the well-being and rights of participants are protected.

• Informed Consent : Obtain informed consent from participants, providing clear information about the research purpose, procedures, risks, and their right to withdraw at any time.
• Privacy and Confidentiality : Protect the privacy and confidentiality of participants. Ensure that data is anonymized and sensitive information is kept confidential.
• Beneficence : Ensure that your research benefits participants and society while minimizing harm. Consider the potential risks and benefits of your study.
• Honesty and Integrity : Conduct research with honesty and integrity. Report findings accurately and transparently, even if they are not what you expected.
• Respect for Participants : Treat participants with respect, dignity, and sensitivity to cultural differences. Avoid any form of coercion or manipulation.
• Institutional Review Board (IRB) : If required, seek approval from an IRB or ethics committee before conducting your research, particularly when working with human participants.

Adhering to ethical guidelines is not only essential for the ethical conduct of research but also crucial for the credibility and validity of your study. Ethical research practices build trust between researchers and participants and contribute to the advancement of knowledge with integrity.

With a solid understanding of data collection, including sampling methods, instruments, procedures, and ethical considerations, you are now well-equipped to gather the data needed to answer your research questions.

Empirical Research Data Analysis

Now comes the exciting phase of data analysis, where the raw data you've diligently collected starts to yield insights and answers to your research questions. We will explore the various aspects of data analysis, from preparing your data to drawing meaningful conclusions through statistics and visualization.

Data Preparation

Data preparation is the crucial first step in data analysis. It involves cleaning, organizing, and transforming your raw data into a format that is ready for analysis. Effective data preparation ensures the accuracy and reliability of your results.

• Data Cleaning : Identify and rectify errors, missing values, and inconsistencies in your dataset. This may involve correcting typos, removing outliers, and imputing missing data.
• Data Coding : Assign numerical values or codes to categorical variables to make them suitable for statistical analysis. For example, converting "Yes" and "No" to 1 and 0.
• Data Transformation : Transform variables as needed to meet the assumptions of the statistical tests you plan to use. Common transformations include logarithmic or square root transformations.
• Data Integration : If your data comes from multiple sources, integrate it into a unified dataset, ensuring that variables match and align.
• Data Documentation : Maintain clear documentation of all data preparation steps, as well as the rationale behind each decision. This transparency is essential for replicability.

Effective data preparation lays the foundation for accurate and meaningful analysis. It allows you to trust the results that will follow in the subsequent stages.

Descriptive Statistics

Descriptive statistics help you summarize and make sense of your data by providing a clear overview of its key characteristics. These statistics are essential for understanding the central tendencies, variability, and distribution of your variables. Descriptive statistics include:

• Measures of Central Tendency : These include the mean (average), median (middle value), and mode (most frequent value). They help you understand the typical or central value of your data.
• Measures of Dispersion : Measures like the range, variance, and standard deviation provide insights into the spread or variability of your data points.
• Frequency Distributions : Creating frequency distributions or histograms allows you to visualize the distribution of your data across different values or categories.

Descriptive statistics provide the initial insights needed to understand your data's basic characteristics, which can inform further analysis.

Inferential Statistics

Inferential statistics take your analysis to the next level by allowing you to make inferences or predictions about a larger population based on your sample data. These methods help you test hypotheses and draw meaningful conclusions. Key concepts in inferential statistics include:

• Hypothesis Testing : Hypothesis tests (e.g., t-tests , chi-squared tests ) help you determine whether observed differences or associations in your data are statistically significant or occurred by chance.
• Confidence Intervals : Confidence intervals provide a range within which population parameters (e.g., population mean) are likely to fall based on your sample data.
• Regression Analysis : Regression models (linear, logistic, etc.) help you explore relationships between variables and make predictions.
• Analysis of Variance (ANOVA) : ANOVA tests are used to compare means between multiple groups, allowing you to assess whether differences are statistically significant.

Chi-Square Calculator :

t-Test Calculator :

One-way ANOVA Calculator :

Inferential statistics are powerful tools for drawing conclusions from your data and assessing the generalizability of your findings to the broader population.

Qualitative Data Analysis

Qualitative data analysis is employed when working with non-numerical data, such as text, interviews, or open-ended survey responses. It focuses on understanding the underlying themes, patterns, and meanings within qualitative data. Qualitative analysis techniques include:

• Thematic Analysis : Identifying and analyzing recurring themes or patterns within textual data.
• Content Analysis : Categorizing and coding qualitative data to extract meaningful insights.
• Grounded Theory : Developing theories or frameworks based on emergent themes from the data.
• Narrative Analysis : Examining the structure and content of narratives to uncover meaning.

Qualitative data analysis provides a rich and nuanced understanding of complex phenomena and human experiences.

Data Visualization

Data visualization is the art of representing data graphically to make complex information more understandable and accessible. Effective data visualization can reveal patterns, trends, and outliers in your data. Common types of data visualization include:

• Bar Charts and Histograms : Used to display the distribution of categorical data or discrete data .
• Line Charts : Ideal for showing trends and changes in data over time.
• Scatter Plots : Visualize relationships and correlations between two variables.
• Pie Charts : Display the composition of a whole in terms of its parts.
• Heatmaps : Depict patterns and relationships in multidimensional data through color-coding.
• Box Plots : Provide a summary of the data distribution, including outliers.
• Interactive Dashboards : Create dynamic visualizations that allow users to explore data interactively.

Data visualization not only enhances your understanding of the data but also serves as a powerful communication tool to convey your findings to others.

As you embark on the data analysis phase of your empirical research, remember that the specific methods and techniques you choose will depend on your research questions, data type, and objectives. Effective data analysis transforms raw data into valuable insights, bringing you closer to the answers you seek.

How to Report Empirical Research Results?

At this stage, you get to share your empirical research findings with the world. Effective reporting and presentation of your results are crucial for communicating your research's impact and insights.

1. Write the Research Paper

Writing a research paper is the culmination of your empirical research journey. It's where you synthesize your findings, provide context, and contribute to the body of knowledge in your field.

• Title and Abstract : Craft a clear and concise title that reflects your research's essence. The abstract should provide a brief summary of your research objectives, methods, findings, and implications.
• Introduction : In the introduction, introduce your research topic, state your research questions or hypotheses, and explain the significance of your study. Provide context by discussing relevant literature.
• Methods : Describe your research design, data collection methods, and sampling procedures. Be precise and transparent, allowing readers to understand how you conducted your study.
• Results : Present your findings in a clear and organized manner. Use tables, graphs, and statistical analyses to support your results. Avoid interpreting your findings in this section; focus on the presentation of raw data.
• Discussion : Interpret your findings and discuss their implications. Relate your results to your research questions and the existing literature. Address any limitations of your study and suggest avenues for future research.
• Conclusion : Summarize the key points of your research and its significance. Restate your main findings and their implications.
• References : Cite all sources used in your research following a specific citation style (e.g., APA, MLA, Chicago). Ensure accuracy and consistency in your citations.
• Appendices : Include any supplementary material, such as questionnaires, data coding sheets, or additional analyses, in the appendices.

Writing a research paper is a skill that improves with practice. Ensure clarity, coherence, and conciseness in your writing to make your research accessible to a broader audience.

2. Create Visuals and Tables

Visuals and tables are powerful tools for presenting complex data in an accessible and understandable manner.

• Clarity : Ensure that your visuals and tables are clear and easy to interpret. Use descriptive titles and labels.
• Consistency : Maintain consistency in formatting, such as font size and style, across all visuals and tables.
• Appropriateness : Choose the most suitable visual representation for your data. Bar charts, line graphs, and scatter plots work well for different types of data.
• Simplicity : Avoid clutter and unnecessary details. Focus on conveying the main points.
• Accessibility : Make sure your visuals and tables are accessible to a broad audience, including those with visual impairments.
• Captions : Include informative captions that explain the significance of each visual or table.

Compelling visuals and tables enhance the reader's understanding of your research and can be the key to conveying complex information efficiently.

3. Interpret Findings

Interpreting your findings is where you bridge the gap between data and meaning. It's your opportunity to provide context, discuss implications, and offer insights. When interpreting your findings:

• Relate to Research Questions : Discuss how your findings directly address your research questions or hypotheses.
• Compare with Literature : Analyze how your results align with or deviate from previous research in your field. What insights can you draw from these comparisons?
• Discuss Limitations : Be transparent about the limitations of your study. Address any constraints, biases, or potential sources of error.
• Practical Implications : Explore the real-world implications of your findings. How can they be applied or inform decision-making?
• Future Research Directions : Suggest areas for future research based on the gaps or unanswered questions that emerged from your study.

Interpreting findings goes beyond simply presenting data; it's about weaving a narrative that helps readers grasp the significance of your research in the broader context.

With your research paper written, structured, and enriched with visuals, and your findings expertly interpreted, you are now prepared to communicate your research effectively. Sharing your insights and contributing to the body of knowledge in your field is a significant accomplishment in empirical research.

Examples of Empirical Research

To solidify your understanding of empirical research, let's delve into some real-world examples across different fields. These examples will illustrate how empirical research is applied to gather data, analyze findings, and draw conclusions.

Social Sciences

In the realm of social sciences, consider a sociological study exploring the impact of socioeconomic status on educational attainment. Researchers gather data from a diverse group of individuals, including their family backgrounds, income levels, and academic achievements.

Through statistical analysis, they can identify correlations and trends, revealing whether individuals from lower socioeconomic backgrounds are less likely to attain higher levels of education. This empirical research helps shed light on societal inequalities and informs policymakers on potential interventions to address disparities in educational access.

Environmental Science

Environmental scientists often employ empirical research to assess the effects of environmental changes. For instance, researchers studying the impact of climate change on wildlife might collect data on animal populations, weather patterns, and habitat conditions over an extended period.

By analyzing this empirical data, they can identify correlations between climate fluctuations and changes in wildlife behavior, migration patterns, or population sizes. This empirical research is crucial for understanding the ecological consequences of climate change and informing conservation efforts.

Business and Economics

In the business world, empirical research is essential for making data-driven decisions. Consider a market research study conducted by a business seeking to launch a new product. They collect data through surveys , focus groups , and consumer behavior analysis.

By examining this empirical data, the company can gauge consumer preferences, demand, and potential market size. Empirical research in business helps guide product development, pricing strategies, and marketing campaigns, increasing the likelihood of a successful product launch.

Psychological studies frequently rely on empirical research to understand human behavior and cognition. For instance, a psychologist interested in examining the impact of stress on memory might design an experiment. Participants are exposed to stress-inducing situations, and their memory performance is assessed through various tasks.

By analyzing the data collected, the psychologist can determine whether stress has a significant effect on memory recall. This empirical research contributes to our understanding of the complex interplay between psychological factors and cognitive processes.

These examples highlight the versatility and applicability of empirical research across diverse fields. Whether in medicine, social sciences, environmental science, business, or psychology, empirical research serves as a fundamental tool for gaining insights, testing hypotheses, and driving advancements in knowledge and practice.

Conclusion for Empirical Research

Empirical research is a powerful tool for gaining insights, testing hypotheses, and making informed decisions. By following the steps outlined in this guide, you've learned how to select research topics, collect data, analyze findings, and effectively communicate your research to the world. Remember, empirical research is a journey of discovery, and each step you take brings you closer to a deeper understanding of the world around you. Whether you're a scientist, a student, or someone curious about the process, the principles of empirical research empower you to explore, learn, and contribute to the ever-expanding realm of knowledge.

How to Collect Data for Empirical Research?

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Appinio is more than just a market research platform; it's a catalyst for transforming the way you approach empirical research, making it exciting, intuitive, and seamlessly integrated into your decision-making process.

Here's why Appinio is the go-to solution for empirical research:

• From Questions to Insights in Minutes : With Appinio's streamlined process, you can go from formulating your research questions to obtaining actionable insights in a matter of minutes, saving you time and effort.
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• What is empirical research: Methods, types & examples

Defne Çobanoğlu

Having opinions on matters based on observation is okay sometimes. Same as having theories on the subject you want to solve. However, some theories need to be tested. Just like Robert Oppenheimer says, “Theory will take you only so far .” 

In that case, when you have your research question ready and you want to make sure it is correct, the next step would be experimentation. Because only then you can test your ideas and collect tangible information. Now, let us start with the empirical research definition:

• What is empirical research?

Empirical research is a research type where the aim of the study is based on finding concrete and provable evidence . The researcher using this method to draw conclusions can use both quantitative and qualitative methods. Different than theoretical research, empirical research uses scientific experimentation and investigation. 

Using experimentation makes sense when you need to have tangible evidence to act on whatever you are planning to do. As the researcher, you can be a marketer who is planning on creating a new ad for the target audience, or you can be an educator who wants the best for the students. No matter how big or small, data gathered from the real world using this research helps break down the question at hand. 

• When to use empirical research?

Empirical research methods are used when the researcher needs to gather data analysis on direct, observable, and measurable data. Research findings are a great way to make grounded ideas. Here are some situations when one may need to do empirical research:

1. When quantitative or qualitative data is needed

There are times when a researcher, marketer, or producer needs to gather data on specific research questions to make an informed decision. And the concrete data gathered in the research process gives a good starting point.

2. When you need to test a hypothesis

When you have a hypothesis on a subject, you can test the hypothesis through observation or experiment. Making a planned study is a great way to collect information and test whether or not your hypothesis is correct.

3. When you want to establish causality

Experimental research is a good way to explore whether or not there is any correlation between two variables. Researchers usually establish causality by changing a variable and observing if the independent variable changes accordingly.

• Types of empirical research

The aim of empirical research is to collect information about a subject from the people by doing experimentation and other data collection methods. However, the methods and data collected are divided into two groups: one collects numerical data, and the other one collects opinion-like data. Let us see the difference between these two types:

Quantitative research

Quantitative research methods are used to collect data in a numerical way. Therefore, the results gathered by these methods will be numbers, statistics, charts, etc. The results can be used to quantify behaviors, opinions, and other variables. Quantitative research methods are surveys, questionnaires, and experimental research.

Qualitiative research

Qualitative research methods are not used to collect numerical answers, instead, they are used to collect the participants’ reasons, opinions, and other meaningful aspects. Qualitative research methods include case studies, observations, interviews, focus groups, and text analysis.

• 5 steps to conduct empirical research

Necessary steps for empirical research

When you want to collect direct and concrete data on a subject, empirical research is a great way to go. And, just like every other project and research, it is best to have a clear structure in mind. This is even more important in studies that may take a long time, such as experiments that take years. Let us look at a clear plan on how to do empirical research:

1. Define the research question

The very first step of every study is to have the question you will explore ready. Because you do not want to change your mind in the middle of the study after investing and spending time on the experimentation.

2. Go through relevant literature

This is the step where you sit down and do a desk research where you gather relevant data and see if other researchers have tried to explore similar research questions. If so, you can see how well they were able to answer the question or what kind of difficulties they faced during the research process.

3. Decide on the methodology

Once you are done going through the relevant literature, you can decide on which method or methods you can use. The appropriate methods are observation, experimentation, surveys, interviews, focus groups, etc.

4. Do data analysis

When you get to this step, it means you have successfully gathered enough data to make a data analysis. Now, all you need to do is look at the data you collected and make an informed analysis.

5. Conclusion

This is the last step, where you are finished with the experimentation and data analysis process. Now, it is time to decide what to do with this information. You can publish a paper and make informed decisions about whatever your goal is.

• Empirical research methodologies

Some essential methodologies to conduct empirical research

The aim of this type of research is to explore brand-new evidence and facts. Therefore, the methods should be primary and gathered in real life, directly from the people. There is more than one method for this goal, and it is up to the researcher to use which one(s). Let us see the methods of empirical research: 

• Observation

The method of observation is a great way to collect information on people without the effect of interference. The researcher can choose the appropriate area, time, or situation and observe the people and their interactions with one another. The researcher can be just an outside observer or can be a participant as an observer or a full participant.

• Experimentation

The experimentation process can be done in the real world by intervening in some elements to unify the environment for all participants. This method can also be done in a laboratory environment. The experimentation process is good for being able to change the variables according to the aim of the study.

The case study method is done by making an in-depth analysis of already existing cases. When the parameters and variables are similar to the research question at hand, it is wise to go through what was researched before.

• Focus groups

The case study method is done by using a group of individuals or multiple groups and using their opinions, characteristics, and responses. The scientists gather the data from this group and generalize it to the whole population.

Surveys are an effective way to gather data directly from people. It is a systematic approach to collecting information. If it is done in an online setting as an online survey , it would be even easier to reach out to people and ask their opinions in open-ended or close-ended questions.

Interviews are similar to surveys as you are using questions to collect information and opinions of the people. Unlike a survey, this process is done face-to-face, as a phone call, or as a video call.

• Advantages of empirical research

Empirical research is effective for many reasons, and helps researchers from numerous fields. Here are some advantages of empirical research to have in mind for your next research:

• Empirical research improves the internal validity of the study.
• Empirical evidence gathered from the study is used to authenticate the research question.
• Collecting provable evidence is important for the success of the study.
• The researcher is able to make informed decisions based on the data collected using empirical research.
• Disadvantages of empirical research

After learning about the positive aspects of empirical research, it is time to mention the negative aspects. Because this type may not be suitable for everyone and the researcher should be mindful of the disadvantages of empirical research. Here are the disadvantages of empirical research:

• As it is similar to other research types, a case study where experimentation is included will be time-consuming no matter what. It has more steps and variables than concluding a secondary research.
• There are a lot of variables that need to be controlled and considered. Therefore, it may be a challenging task to be mindful of all the details.
• Doing evidence-based research can be expensive if you need to complete it on a large scale.
• When you are conducting an experiment, you may need some waivers and permissions.
• Frequently asked questions about empirical research

Empirical research is one of the many research types, and there may be some questions in mind about its similarities and differences to other research types.

Is empirical research qualitative or quantitative?

The data collected by empirical research can be qualitative, quantitative, or a mix of both. It is up to the aim of researcher to what kind of data is needed and searched for.

Is empirical research the same as quantitative research?

As quantitative research heavily relies on data collection methods of observation and experimentation, it is, in nature, an empirical study. Some professors may even use the terms interchangeably. However, that does not mean that empirical research is only a quantitative one.

What is the difference between theoretical and empirical research?

Empirical studies are based on data collection to prove theories or answer questions, and it is done by using methods such as observation and experimentation. Therefore, empirical research relies on finding evidence that backs up theories. On the other hand, theoretical research relies on theorizing on empirical research data and trying to make connections and correlations.

What is the difference between conceptual and empirical research?

Conceptual research is about thoughts and ideas and does not involve any kind of experimentation. Empirical research, on the other hand, works with provable data and hard evidence.

What is the difference between empirical vs applied research?

Some scientists may use these two terms interchangeably however, there is a difference between them. Applied research involves applying theories to solve real-life problems. On the other hand, empirical research involves the obtaining and analysis of data to test hypotheses and theories.

• Final words

Empirical research is a good means when the goal of your study is to find concrete data to go with. You may need to do empirical research when you need to test a theory, establish causality, or need qualitative/quantitative data. For example, you are a scientist and want to know if certain colors have an effect on people’s moods, or you are a marketer and want to test your theory on ad places on websites. 

In both scenarios, you can collect information by using empirical research methods and make informed decisions afterward. These are just the two of empirical research examples. This research type can be applied to many areas of work life and social sciences. Lastly, for all your research needs, you can visit forms.app to use its many useful features and over 1000 form and survey templates!

Defne is a content writer at forms.app. She is also a translator specializing in literary translation. Defne loves reading, writing, and translating professionally and as a hobby. Her expertise lies in survey research, research methodologies, content writing, and translation.

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Defining Empirical Research— Types, Methods, and Examples

• Author Survey Point Team
• Published January 10, 2023

Empirical research is a research methodology that uses experiences and verifiable evidence to reach conclusions. Derived from the Greek word ‘ empeirikos ,’ which means experience, empirical research is based on believing only what can be seen, experienced, or verified. This makes empirical research stand out as scientific and trustworthy.

Empirical research can be qualitative or quantitative in nature to answer a variety of questions confidently. For example, one can use snowball sampling to gather contact details of homeless people in a city and then observe how they survive or behave over a period of time to form conclusions on the basis of those observations.

The observations and experiences upon which empirical research is based allow for the subject and the study conclusions to be independently validated. The results of empirical studies are helpful for testing theories and dispelling misconceptions. 

Table of Contents

Types of Empirical Research

There are broadly two types of Empirical Research – Quantitative and Qualitative . In a generic sense, both these empirical research methodologies refer to a collective pool of data using calibrated scientific instruments. Let’s talk about these two below:

1. Quantitative Empirical Research

Information is gathered through numerical data in quantitative empirical research. Opinions, preferences, behaviors, tendencies, and other variables are quantified to collect information in the form of numbers. These numbers are further studied to reach conclusions. 

For instance, you can gauge customer satisfaction by asking for ratings from 1 to 10, with 1 representing the least satisfied and 10 representing the most satisfied.

Numbers can be collected to summarize people’s preferences and allow them to be quantified.

2. Qualitative Empirical Research

For businesses to reach nuanced conclusions, more than just numerical data is needed to formulate informed opinions. To get in-depth information, the data collected has to be descriptive. Descriptive data helps the researcher do qualitative research on a subject and form hypotheses and theories accordingly. In qualitative empirical research, this process is called qualitative analysis.

Generally, these studies use a smaller sample size and are a little unorganized. There is a growing trend for qualitative research in focus groups, interviews, and experiments.

Research Methods Using Empirical Evidence

Data gathered through research needs to be analyzed. By analyzing empirical data with certain methods, questions that cannot be answered in a laboratory can be answered with conclusions that lab experiments cannot reach.

Quantitative Research Methods

We will take up and discuss the sub categories of quantitative method one by one:

1. Survey research

It uses surveys to gather numerical data for research. One of the most common survey research methods is sending a closed set of questions via email or other media to customers. These questions are easy as per their difficulty level and are efficient enough to yield higher responses.

2. Experimental research

Experimental research is done by gathering numerical data by conducting an experiment. An experiment to determine someone’s tendency to choose a specific response in a particular situation can help us better understand human behavior and choices.

3. Correlational research

Correlational research is done to find the correlation between attributes such as IQ levels and success. By establishing a correlation between one attribute and another, it can be used to predict outcomes. 

Moreover, it can be quantified, so the degree of correlation can be determined.

4. Longitudinal study

The longitudinal study is done by observing and repeatedly testing a subject over a long time. It aims to understand the long-term impact of various activities or choices on the subject.

5. Cross-sectional

Cross-sectional research studies a set of people with similarities in all variables, excluding the studied one. It helps the researcher establish a cause-and-effect relationship by using data from continuous observation of the subjects. Often followed by longitudinal research.

6. Casual comparison

By comparing two or more variables, casual comparison determines whether there is a cause-and-effect relationship between them. 

Qualitative Research Methods

1. case study.

Case studies involve investigating and analyzing real-world examples, such as companies or other entities. It is put to use when an actual issue needs to be researched. It has extensive application in the commercial investigation. 

Studying the experiences of other businesses and organizations that have dealt with similar issues in the past might shed light on the issues at hand for any given organization or group. Business schools also use case studies to make learning more interactive and fun for students.

2. Observational method

The observational method involves observing the subject and gathering qualitative data. A subject is observed for a considerable period of time, and qualitative observations are then studied to form conclusions.

Gathered data can also be quantitative, depending on the research topic. But since this type of research takes a long time, it is primarily qualitative data collected by observing subjects.

3. One-on-one interview

As the name suggests, one-on-one interviews involve making qualitative observations about the subject by directly interviewing them. It is conversational and helps get in-depth data about the subject’s personality, views, etc., which cannot be analyzed or estimated otherwise.

4. Focus groups

Focus groups are small groups of people contributing to open discussions on a particular topic. This method is used by product companies who want to know how well their products may perform in the market.

5. Text analysis

Almost any form of social media content, including textual and visual, can be analyzed to arrive at conclusions. This method is relatively new, but the qualitative research done using text analysis is very useful and has a far-reaching impact.

Examples of Empirical Research

• Scientists looked at the long-term effects of video games on children by dividing a sample of kids into two groups, one of which played video games while the other did not. They then compared the two sets of kids’ development in various ways, including their eyesight, behavior, outlook, and personalities.
• Consumers’ willingness to purchase a product at a given moment can be measured by having them rate their interest in doing so on a Likert scale from 1 to 10.
• Wild animal populations were studied to understand seasonal habitat use patterns, activity, and reproduction patterns. You can do this through long-term observation or by studying previously collected data on animal behavior in a certain location.
• The research analyzed people’s motivations based on their online presence and published content. Using the frequency of words used by the person on a particular platform throughout their online presence can provide this information.

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Empirical Research: Defining, Identifying, & Finding

Introduction.

• Defining Empirical Research

The Introduction Section

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The Introduction exists to explain the research project and to justify why this research has been done. The introduction will discuss: 

• The topic covered by the research,
• Previous research done on this topic,
• What is still unknown about the topic that this research will answer, and
• Why someone would want to know that answer.

What Criteria to Look For

The "Introduction" is where you are most likely to find the  research question . 

Finding the Criteria

The research question may not be clearly labeled in the Introduction. Often, the author(s) may rephrase their question as a research statement or a hypothesis . Some research may have more than one research question or a research question with multiple parts. 

Words That May Signify the Research Question

These are some common word choices authors make when they are describing their research question as a research statement or hypothesis. 

• Hypothesize, hypothesized, or hypothesis
• Investigation, investigate(s), or investigated
• Predict(s) or predicted
• Evaluate(s) or evaluated
• This research, this study, the current study, or this paper
• The aim of this study or this research

You might also look for common question words (who, what, when, where, why, how) in a statement to see if it might be a rephrased research question. 

What Headings to Look Under

• General heading for the section. 
• Since this is the first heading after the title and abstract, some authors leave it unlabeled. 
• Likely where the research question is located if there is not a separate heading for it. 
• Explicit discussion of what is being investigated in the research. 
• Should have some form of the research question.
• Often a separate heading where the authors discuss previous research done on the topic. 
• May be labeled by the topic being reviewed. 
• Less likely to find the research question clearly stated. The authors may be talking about their topic more broadly than their current research question. 
• Single "Introduction" heading. 
• Includes phrase "this paper."
• Includes question word "how." 
• You could turn the phrase "how people perceive inequality in outcomes and risk at the collective level" into the question "How do  people perceive inequality in outcomes and risk at the collective level?"
• Labeled "Introduction" heading along with headings for topics of literature review. 
• Includes phrase "this research investigates." 
• Includes question word "how."
• You could turn the phrase "how LGBTQ college students negotiate the hookup scene on college campuses" into the question "How do LGBTQ college students negotiate the hookup scene on college campuses?"  
• Beginning of Introduction section is unlabeled. It then includes headings for different parts of the literature review and ends with a heading called "The Current Study" on page 573 for discussing the research questions.  
• Includes the words and phrases "aim of this study," "hypothesized," and "predicted." 
• You could turn the phrase "examine the effects of racial discrimination on anxiety symptom distress" into the question "What are the effects of racial discrimination on anxiety symptom distress?"
• You could turn the phrase "explore the moderating role of internalized racism in the link between racial discrimination and changes in anxiety symptom distress" into the question "How doe internalized racism moderate the link ink between racial discrimination and changes in anxiety symptom distress?"
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Empirical Research

• Reference work entry
• First Online: 01 January 2020
• Cite this reference work entry

• Emeka Thaddues Njoku 3  

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The term “empirical” entails gathered data based on experience, observations, or experimentation. In empirical research, knowledge is developed from factual experience as opposed to theoretical assumption and usually involved the use of data sources like datasets or fieldwork, but can also be based on observations within a laboratory setting. Testing hypothesis or answering definite questions is a primary feature of empirical research. Empirical research, in other words, involves the process of employing working hypothesis that are tested through experimentation or observation. Hence, empirical research is a method of uncovering empirical evidence.

Through the process of gathering valid empirical data, scientists from a variety of fields, ranging from the social to the natural sciences, have to carefully design their methods. This helps to ensure quality and accuracy of data collection and treatment. However, any error in empirical data collection process could inevitably render such...

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Njoku, E.T. (2020). Empirical Research. In: Leeming, D.A. (eds) Encyclopedia of Psychology and Religion. Springer, Cham. https://doi.org/10.1007/978-3-030-24348-7_200051

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What Is Empirical Research? Definition And Tips For Students

So what is an empirical research article? What does empirical research entail? What are good examples of empirical research topics? These are common questions most students find themselves asking whenever a research paper instructs them to read and analyze empirical articles or evidence to answer a particular question. Such questions also arise when it comes to graduation papers and many students just ask writers  to help. If this points out your current dilemma, then you are in good company because below is a well-detailed guide on all you need to know about empirical research.

Definition of Empirical Research

Empirical research is a type of research whose findings or conclusions are mainly drawn from empirical or verifiable evidence rather than rationality.

Simply put, empirical research is any research whose findings are based on observable or experimentation evidence rather than through reasoning or logic alone. For instance, if a scientist wants to find out whether soft music promotes sleep, he or she will find a group of people and divide them into two groups.

The first group will be in a space with soft music while the second one will be in an area with no music at all for observation. Once the experiment is over, the results or conclusion drawn from it will be termed as empirical evidence whether or not soft music promotes sleep.

The Objectives of Empirical Research

There is more to empirical research than just observations. In fact, these observations will be useless if the scientist does not turn them into testable questions. So, now that you know what empirical research entails, what are the objectives? Well, the main reason why you’ll be asked to conduct such research is so you can use the findings drawn from your observations to answer well-defined questions that go with or against a particular hypothesis.

In the earlier mentioned example, for instance, the hypothesis would be “soft music promotes sleep.” Thus, the aim of carrying out empirical research, in this case, would be to come up with conclusions that either accept or reject the hypotheses.

Now to achieve this, you can either use quantitative or qualitative methodologies. Here is a breakdown of what each of the mentioned entails

Quantitative Methods

Quantitative empirical research methods are often used to collect information and draw conclusions through numerical data. Quantitative methods are usually predetermined and are set in a more structured format. Some good examples include

• Longitudinal studies
• Cross-sectional studies
• Experimental research
• Causal comparative research

The above techniques are often more effective for physics or medicine.

Qualitative Methods

Qualitative empirical research methods, on the other hand, are used to gather non-numerical data. They are mainly unstructured or semi-structured and are used to find meaning or underlying reasons for a particular phenomenon. In other words, they are used to provide more insight into the problem being researched. So, is qualitative research empirical? The short answer to that is yes. It is indeed empirical but more appropriate in finding answers to social science-related questions.

Types of Empirical Research

Note, there is a difference between methodologies and types of empirical research. Methodologies are the earlier mentioned quantitative and qualitative, and they refer to the methods used to conduct or analyze data. But when it comes to types of empirical research, it can be either experimental or non-experimental.

In experimental research, a particular intervention is often used to drive a hypothesized changed in the variables of interest. In non-experimental empirical research, however, the subjects of the study are simply observed without any form of intervention. This is why it’s also referred to as informal research.

How to Identify Empirical Research Articles

Now that you know the types of empirical research as well as methodologies, how do you distinguish an empirical research paper from a regular research paper? Well, as with any other research question, empirical research questions usually have features that can help you identify them as shown below

Empirical Research Article Format

The easiest way to identify an empirical research article is through its unique format. It’s usually divided into these sections

• The Title. It offers an overview of the research and also includes the author(s) who conducted it
• An abstract. It provides a very brief yet comprehensive summary of the empirical research study. It’s usually a paragraph long.
• The Introduction. Here the author provides background information on the research problem. For instance, they talk about similar studies and explain why the research was conducted in the first place.
• The MethodsIn this section, the author offers a detailed description of all methods used to conduct the empirical research study. In some articles, it may be titled methodology.
• The Results. Here the author provides the answer to the research question.
• DiscussionThe author will then go on to give a detailed discussion of the data obtained or the results found above. They may also compare the results of their empirical research study to the results obtained by other empirical studies on similar topics.
• ReferencesHere as you may have guessed, the author lists citations of any journal articles, studies, or books mentioned or used in coming up with the results.

Keywords Used in an Empirical Research Paper

Other than the format, you can also identify an empirical research paper based on the phrases used within it. Some of the must-have keywords include:

• Measure or measurements
• Qualitative and quantitative research
• Sample size
• Methodology
• Original study or research study

Empirical Research Examples

Some of the empirical questions you could come across in empirical research include:

• According to Maslow’s hierarchy of needs, at which level are, leaders need level?
• The lop-sided sales of illegal guns among licensed handgun retailers.
• Freeway truck travel-time prediction for seamless freight planning using GPS data.
• Use empirical research to explain the entrepreneurial mindset concerning cognition and motivation.
• Are meta-analysis reviews theoretical or empirical research?

Theoretical vs. Empirical Research

Unlike empirical research, which is based on valid or observational evidence, theoretical research is more logical than observational. It is a logical exploration of a system of assumptions and involves defining how a particular system and its environment behave without the analysis of concrete data.

Therefore, theoretical research can be classified as non-empirical data as it is conducted without data. It is essential as it offers anyone conducting research a place to start. For instance, saying soft music promotes sleep gives the researcher a hypothesis to base their research proposal on and an easy way to start. However, theoretical data is only useful if empirical research is conducted.

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Dive into Empirical Research: An Insightful Overview

• April 1, 2021

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What is Empirical research?

In empirical study, conclusions of the study are drawn from concrete empirical evidence. This evidence is also referred to as “verifiable” evidence. This evidence is gathered either through quantitative market research or qualitative market research methods.

An example of empirical analysis  would be if a researcher was interested in finding out whether listening to happy music promotes prosocial behaviour. An experiment could be conducted where one group of the audience is exposed to happy music and the other is not exposed to music at all. The participants could be given an opportunity to either help a stranger with something or not. The results are then evaluated to find whether happy music increases prosaically behavior or not.

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What is an Empirical Study?

The origin of empirical methods starts from the quote “I will not believe it unless I see it myself.” Empirical observation emerged during the renaissance with medieval science. The word empirical is derived from the Greek word ‘empeirikos’ meaning ‘experienced’.

The word empirical, in today’s day and age, refers to collecting empirical data through methods of observation, experience, or by specific scientific instruments. All of these methods are dependent on observation and experiments which are used to collect data and test the same for arriving at conclusions. Online survey tools are an extremely effective technique which can be used for empirical methods.

Types and methodologies of empirical research

Empirical study uses qualitative or quantitative methods to conduct research and analyze results. 

• Quantitative research: Quantitative research is referred to as the process of collecting as well as analyzing numerical data. It is generally used to find patterns, averages, predictions, as well as cause-effect relationships between the variables being studied. It is also used to generalize the results of a particular study to the population in consideration.

• Qualitative research: Qualitative research can be defined as a method used for market research which aims at obtaining data through open-ended questions and conversations with the intended consumers. This method aims at establishing not only “what” people think but “how” they come to that opinion as well as “why” they think so.

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The empirical data that is collected from either of these methods has to be analyzed. Empirical evidence is analyzed using qualitative or quantitative methods. These methods are used to answer empirical questions that are clearly defined. The type of research design used by the researcher depends on the field and the nature of the problem. Some researchers use a combination of quantitative and qualitative methods to answer the questions set for the research.

Quantitative research methods

Quantitative research methods help in the analysis of the empirical evidence that has been gathered. By using these methods researchers can find support for their hypotheses.

• Survey research: Survey research is the most common and widely used tool for quantitative research. Surveys are used to gather data by asking relevant questions to the respondents who are thought to have the relevant information we are seeking to acquire. Generally, a formal list of questionnaires is prepared which is circulated to the respondents and they can self-report their thoughts. Researchers use a non-disguised approach so that the participants of the survey know exactly what they are answering. In general, respondents are asked questions regarding their demographic details, and the opinion that the researcher is interested in studying. Surveys can be conducted through online polls, paper-pencil questionnaires, web-intercept surveys, etc. 

For example: In market research, customers are deemed as the most important part of the organisation. It is a known fact that satisfied customers will help your organisation grow directly by remaining loyal to your company and also by becoming an advocate for your brand. Researchers can use customer satisfaction survey templates to assess their brand’s value and how likely their customers are to recommend their brand to others.

• Experimental research : This is one of the most recommended and reliant research methods in natural as well as social sciences. As the name suggests, experimental research (also known as experimentation) is usually based on one of more theories as its driving principle or rationale. In this method, the theory which is under study has not yet proven, it is merely a speculation. Thus, an experiment is performed in order to either prove or disprove the theory. If the results of the experiment are in line with the prediction made by the theory, then the theory is supported. If not, then the theory is refuted. 

For instance, if a researcher wants to study whether their dandruff protection product is successful in curing dandruff, and the only difference between the two groups under study is the product of interest (one group uses the product while group 2 uses a placebo), then dandruff could be considered as the dependent variable and the product curing it would be called an independent variable. Now, the independent variable, here, is “manipulated” in the sense that one group is exposed to it and one is not. All things being constant, if the product cures dandruff in group 1 as opposed to the group that is using a placebo, the experimental research findings are successful. This will help in establishing a cause and effect relationship, the product is “causing” the treatment (“effect”) of dandruff.

• Correlational research : A correlation refers to an association or a relationship between two entities. A correlational research studies how one entity impacts the other and what are the changes that are observed when either one of them changes.  correlation coefficient ranges from -1 to +1. A correlation coefficient of +1 indicates a perfect positive correlation whereas a correlation coefficient of -1 indicates a perfect negative correlation between two variables. A correlation coefficient of 0 indicates that there is no relationship between the variables under study.

Some examples of correlational research questions: 

• What is the relationship between gender and the purchase of a particular product under study?
• The relationship between stress and burnout in employees of an organisation.
• The relationship between choosing to work from home and the level of corona-phobia in employees.
• Longitudinal study : Longitudinal surveys, on the other hand, involve studying variables for a long period of time and observing the changes in them from time to time. Here, the data is collected from the respondents at the beginning of the study, and then the researcher collects data at different time intervals until the end of the study. Longitudinal surveys are more popularly used in medicinal science to understand and evaluate the effects of medicines, or vaccines, in the long-run on participants. Because longitudinal surveys take place for several years, researchers can establish the sequence of events that may affect the variable under study.

For example: If researchers want to understand how smoking affects the development of cancer in later stages of life, they would choose participants who are different from other observable variables but similar in one: smoking. In this case, researchers would observe the participants who started smoking from adolescence into later adulthood and examine the changes in their body that are caused due to smoking. They can see how smoking has influenced the immunity of participants, their reaction to stress, and other variables relevant to the researcher. Over time, researchers can also observe the effects of quitting smoking if some participants decide to quit smoking later in their life. This will help researchers understand the interaction between health and smoking in more detail.

• Cross sectional: In cross-sectional surveys, the study takes place at a single point in time. Hence, cross-sectional surveys do not entail the manipulation of the variables under study, and are limited in that way. Cross-sectional surveys allow researchers to study various characteristics, such as the demographic structure of the consumers, their interests, and attitudes, all at once. It aims to provide information about the population at the current moment in time. For example, cross-sectional surveys will tell us how the consumer is responding and feeling about the product at the present moment. It does not study the other variables that may affect the consumers’ reactions to the product in the future.

For example: Let us consider a researcher who is aiming to study developmental psychology. He/she may select groups of people who are of different ages but study them at one point in time. In this way, the difference between the groups will be attributed to their age differences instead of other variables that may happen over time.

Qualitative research methods

A qualitative approach is more appropriate when tackling some research questions. This is especially true if the researcher wishes to observe the behaviors of the target audience in-depth. The results here are in descriptive form. Qualitative research is not predictive in nature. It enables researchers to build and support their theories to advance future potential quantitative research. Qualitative research methods are used to come up with conclusions to support the theory or hypothesis under study.

• Case study: Case studies have evolved to become a valuable method for qualitative research. It is used for explaining a case of an organization or an entity. This is one of the simplest ways of conducting research because it involves an exhaustive understanding of the data collected and the interpretation of the same. 

For example: For example; let’s assume that a researcher is interested in understanding how to effectively solve the problems of turnover in organizations. While exploring, he came across an organization that had high rates of turnover and was able to solve the problem by the end of the year. The researcher can study this case in detail and come up with methods that increased the chances of success for this organization.

• Observational method :  When doing qualitative research, maintaining the existing records can be a valuable source of information in the future. This data can be used in new research and also provide insights for the same. Observation is one of the common aspects that is used in every method we described above. It can be systematic or naturalistic. Qualitative observation of respondents’ answers, or their behaviors in particular settings can yield enriching insights. Hence, observation in qualitative research is used to gather information about relevant characteristics that the researcher is interested in studying.

For instance, if a smartphone brand wants to see how customers react to its products in a showroom, observers may be hired to note the same. The observers can use the recorded observations to evaluate and draw inferences about the customers.

• One-on-one interview : Interviewing people of interest is one of the most common practices in qualitative research. Here, there is an in-depth personal interview carried out either face-to-face or through online mediums with one respondent at a time. This is a conversational method of gathering information and it invites the researcher with an opportunity to get a detailed response from the respondent.

For example: A one-on-one interview with an environmentalist will help to gather data on the current climate crisis in the world. 

• Focus groups :  Another most commonly used method in qualitative research apart from interviewing people is focus group. In this method, data is usually conducted once a researcher includes a limited number of consumers (usually ranging from 6 to 10) from the target market and forms a group. 

For example: Let’s assume a researcher wants to explore what are qualities consumers value when buying a laptop. This could be the display quality, battery life, brand value, or even the color. The researcher can make a focus group of people who buy laptops regularly and understand the dynamics a consumer considers when buying electronic devices.

• Text analysis : In text analysis, researchers analyze the social life of the respondents in the study and aim to decode the actions and the words of the respondents. Hence, text analysis is distinct from other qualitative research methods as it focuses on the social life of the respondents. In the last decade or so, text analysis has become increasingly popular due to the analysis of what consumers share on social media platforms in the form of blogs, images, and other texts. 

For example: Companies ask their customers to give detailed feedback on how satisfied they are with their customer support team. This data helps them make appropriate decisions to improve their team.

Sometimes researchers use a combination of methods to answer the questions. This is especially true when researchers tackle complex subject matters.

Exploratory Research Guide

Conducting exploratory research seems tricky but an effective guide can help.

Steps for conducting empirical research

Since empirical methods are based on observation and capturing experiences, it is important to plan the steps to conduct the experiment and how to analyze it. This will enable the researcher to resolve problems or obstacles which can occur during the experiment.

Step #1: Define the purpose of the research

The very first step is for the researcher to identify the area of research and the problem can be addressed by finding out ways to solve it. The researcher should come up with various questions regarding what is the problem, who will benefit from the research, how should they go about the process, etc. The researchers should explore the purpose of the research in detail.

Step #2 : Supporting theories and relevant literature

After exploring and finding out the purpose of the research, the researcher must aim to find if there are existing theories that have addressed this before. The researcher has to figure out whether any previous studies can help them support their research. During this stage of empirical study, the researcher should aim at finding all relevant literature that will help them understand the problem at hand. The researcher should also come up with his/her own set of assumptions or problem statements that they wish to explore. 

Step #3: Creation of Hypothesis and measurement

If the researcher is aiming to solve a problem the problem has not been resolved efficiently in previous research, then the researcher creates his/her own problem statement. This problem statement, also called hypothesis, will be based on the questions that the researcher came up with while identifying the area of concern. The researcher can also form a hypothesis on the basis of prior research they found and studied during the literature review phase of the study.

Step #4: Methodology, research design and empirical data collection

Here the researcher has to define the strategies to be used for conducting the research. They can set up experiments in collecting data that can help them come up with probable hypotheses. On the basis of the hypotheses, researchers can decide whether they will require experimental or non-experimental methods for the conduction of the research. The research design will depend upon the field in which the research is to be conducted. The researchers will need to find parameters that can affect the validity of the research design. Researchers also need to choose appropriate methods of data collection, which in turn depends on the research question. There are many sampling methods that can be used by the researcher. Once, the data is collected, it has to be analysed.

Step #5: Data Analysis and result

Data can be analyzed either qualitatively and quantitatively. Researchers will need to decide which method they will employ depending upon the nature of the empirical data collected. Researchers can also use a combination of both for their study. On the basis of the analysis, the hypothesis will either be supported or rejected. Data analysis is the most important aspect of empirical observation.

Step #6: Conclusion

The researcher will have to collate the findings and make a report based on the empirical observations. The researcher can use previous theories and literature to support their hypothesis and lineage of findings. The researcher can also make recommendations for future research on similar issues.

Advantages of Empirical research

The advantages of empirical study are highlighted below:

• Used for authentication. Empirical study is used to authenticate previous findings of experiments and empirical observations. This research methodology makes the conducted study more authentic and accurate. 
• Empirical approach is useful for understanding dynamic changes. Due to the detailed process of literature review, empirical analysis is used in helping researchers understand dynamic changes in the field. It also enables them to strategies accordingly.
• Provides a level of control . Empirical approach empowers researchers to demonstrate a level of control by allowing them to control multiple variables under study.
• Empirical methods Increase internal validity . The high level of control in the research process makes an empirical method demonstrate high internal validity.

Disadvantages of Empirical research

Empirical approach is not without its limitations. Some of them include:

• Time consuming . Empirical studies are time consuming because it requires researchers to collect data through multiple sources. It also requires them to assess various parameters involved in the research. 
• Empirical approach is Expensive. The researcher may have to conduct the research at different locations or environments which may be expensive.
• Difficult to acquire consent/permission. Sometimes empirical studies may be difficult to conduct due to the rules that are to be followed when conducting it.
• Data collection in the empirical approach can be a problem. Since empirical data has to be collected from different methods and sources, it can pose a problem to the researchers.

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Why is there a need for empirical research?

Because most people today only believe in their experiences, empirical observation is increasingly becoming important. It is used to validate various hypotheses or refute them in the face of evidence. It also increases human knowledge and advances scientific progression. 

For instance, empirical analysis is used by pharmaceutical companies to test specific drugs. This is done by administering the drug on an experimental group, while giving a placebo to the control group. This is done to prove theories about the proposed drug and check its efficacy. This is the most crucial way in which leading evidence for various drugs have been found for many years. 

Empirical methods are used not just in medical science, but also in history, social science, market research, etc.

In today’s world it has become critical to conduct empirical analysis in order to support hypotheses and gather knowledge in several fields. The methods under empirical studies mentioned above help researchers to carry out research.

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• 10 Research Question Examples to Guide Your Research Project

10 Research Question Examples to Guide your Research Project

Published on October 30, 2022 by Shona McCombes . Revised on October 19, 2023.

The research question is one of the most important parts of your research paper , thesis or dissertation . It’s important to spend some time assessing and refining your question before you get started.

The exact form of your question will depend on a few things, such as the length of your project, the type of research you’re conducting, the topic , and the research problem . However, all research questions should be focused, specific, and relevant to a timely social or scholarly issue.

Once you’ve read our guide on how to write a research question , you can use these examples to craft your own.

Note that the design of your research question can depend on what method you are pursuing. Here are a few options for qualitative, quantitative, and statistical research questions.

Other interesting articles

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

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15 Empirical Evidence Examples

Dave Cornell (PhD)

Dr. Cornell has worked in education for more than 20 years. His work has involved designing teacher certification for Trinity College in London and in-service training for state governments in the United States. He has trained kindergarten teachers in 8 countries and helped businessmen and women open baby centers and kindergartens in 3 countries.

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Chris Drew (PhD)

This article was peer-reviewed and edited by Chris Drew (PhD). The review process on Helpful Professor involves having a PhD level expert fact check, edit, and contribute to articles. Reviewers ensure all content reflects expert academic consensus and is backed up with reference to academic studies. Dr. Drew has published over 20 academic articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education and holds a PhD in Education from ACU.

The term empirical evidence refers to the attainment of knowledge through observation, measurement, or experimentation ( also known as empiricism ). It is accumulated through systematic observations of phenomena in natural or laboratory setting.

One of the key standards of empirical evidence in academic research is that the results can be tested and verified by others. This can increase confidence in the conclusion and demonstrate that there is substantial evidence to accept something as a natural fact.

By contrast, anecdotal evidence , which is considered unclear and open to bias, might be a form of one-off evidence that wouldn’t be accepted unless it’s replicable. Confidence in the conclusion of anecdotal evidence is minimal.

Empirical Evidence Examples

• Quantitative Data: Quantitative data is numerical data obtained through measurement, counting, or statistical analysis. An example is a person’s test scores, which are used as empirical evidence that can get you into a prestigious university. The strength of this type of data is that it tends to be objective, meaning it is less disputable than qualitative data.
• Qualitative Data : Qualitative data is non-numerical data that captures the characteristics or properties of something. Examples include interview transcripts, field notes, and descriptions of behaviors or events. Its strength is that it can lead to in-depth explanations and understandingsthat quantitative data often cannot support.
• Survey Data (Quantitative): Survey data, such as polling data in the lead up to an election, can be used as a form of empirical evidence if the study is reliable and valid. When the survey size is sufficient and population sample is sufficiently uniform, the data may be able to make population-wide predications about society and social views.
• Data from Naturalistic Observation (Qualitative): Naturalistic observations are observations that we can make in the real world, not just in a lab environment. It can pass as empirical evidence if it’s repeatable over time and renders similar results. However, if the observation is made only once and future studies do not support claims made by the original observer, it may slip into the category of anecdotal evidence.
• Case Study Data (Qualitative): Sometimes the first step to understanding a psychological disorder is to thoroughly examine how it is manifest in a single individual. This is referred to as a case study. This data is empirical and may be very sound, but its lack of population-level relevance limits is usability.
• Textual Data (Quantitative or Qualitative): Although it is not possible to read people’s minds yet, the next best thing is to ask people to write their thoughts down on paper. Those words can then be coded along a variety of dimensions to develop trends across a textual dataset ( also known as textual analysis and thematic analysis).
• Experimental Lab Data (Quantitative) : Randomly assigning research participants to receive different treatments is a hallmark of scientific research. By manipulating the level of one variable and observing changes in another, the researcher can draw conclusions regarding causality. Many consider this type of research as the most scientifically sound method of attaining empirical evidence.  
• Longitudinal Research Data (Quantitative or Qualitative): This strategy for acquiring empirical evidence involves collecting data on a particular trait over a long period of time. Researchers will administer the same measurement tool at different points in the participants’ lifespan. This can provide valuable clues regarding the stability of personality characteristics or intellectual abilities.
• Cross-sectional Data (Quantitative or Qualitative): Cross-sectional data is data collected from different subjects at a single point in time. For example, a national census usually generates a cross-sectional dataset of a nation’s population at a specific point in time by asking everyone to complete the census on the same day.
• Historical Data (Quantitative or Qualitative) : Historical data is empirical evidence collected from past records or documents that can provide valuable context and insight into past events or societal trends. Examples include analyzing economic data from past decades to understand the causes of financial crises or examining the diaries of individuals who lived through significant historical events to gain a deeper understanding of their experiences.
• Meta-Analysis Data (Generally Quantitative) : Meta-analysis is a quantitative technique that combines the results of multiple studies on a similar topic to derive an overall conclusion. This type of empirical evidence can provide a more reliable and generalizable understanding of a phenomenon by aggregating the findings of individual studies, reducing the influence of individual study biases, and increasing statistical power.
• Ethnographic Data (Qualitative) : Ethnographic data is a form of qualitative data that provides evidence recorded by an anthropologist or similar researcher. While this data gives extremely in-depth understandings (often called ‘think descriptions’), its inability to be replicated means it lacks the authority of many other types of empirical research provided in this list. Examples include studying the daily lives of a remote tribe or exploring the workplace culture of a specific organization.
• Computer Simulation Data (Quantitative) : Computer simulations can be used to model complex systems or processes, providing empirical evidence that may not be easily obtained through direct observation or experimentation. Examples include modeling the spread of infectious diseases to inform public health interventions, or simulating the effects of climate change on ecosystems.
• Physiological Measurement Data (Quantitative) : Physiological measurements are the empirical data that result from the recording of physical or biological signals from the body. This can provide evidence about a person’s physical state and whether it fits within physiological norms required for healthy living. Examples include measuring heart rate or skin conductance to assess stress levels.
• Cultural Artifacts (Quantitative or Qualitative) : Cultural artifacts and provide powerful empirical evidence about past cultures. For example, the etchings of Aboriginal rock art in Australia has been valuable in providing clear evidence about the historical longevity of the world’s oldest continuous culture.

Case Studies of Empirical Evidence  

1. evidence on who shares their passwords.

Evidence Collected by: Surveys

We all know that sharing passwords is risky. Experts would like to know who is most likely to engage in this risky behavior. As a group of these professionals sit around the table debating the issue, they quickly realize that everyone can provide good arguments to support their opinion.

So, how can this question be answered objectively?

The answer: through the scientific method .

To this end, Whitty et al. (2015) measured several personality characteristics of 630 internet users in the UK. Participants were administered questionnaires that assessed Impulsivity, Self-monitoring, and Locus of Control.

Age and knowledge of cyber security issues were also measured.

The results were sometimes surprising:

• Younger people were more likely to share passwords than older people.
• Those who scored high on a lack of perseverance (i.e., impulsivity) were more likely to share passwords.
• Knowledge about cybersecurity did not distinguish between those who share passwords and those who do not share passwords.

The researchers concluded that:

“psychology plays an important role in providing answers to why individuals engage in cyber security practices” (p. 6).

It should be noted that several of the researchers’ hypotheses were not supported by the data. This points to a key reason empirical evidence is so valuable.

2. Linguistic Inquiry and Word Count (LIWC)  

Evidence Collected by: Text Analysis

Language is the most common way that people communicate their internal thoughts and emotions. Language is key to business, relationships, scientific innovation and nearly every facet of human existence.

Studying people through language is the way that cognitive, clinical, and social psychologist try to understand human behavior .

Today, communication via texting has never been easier, offering researchers an opportunity like never before. In the old day, text analysis was conducted by hand. Weintraub (1981, 1989) pioneered this approach by hand, analyzing political speeches and medical interviews.

Tausczik and Pennebaker’s (2010) pay respects to Weintraub’s work:

“He noticed that first-person singular pronouns (e.g., I, me, my) were reliably linked to people’s levels of depression. Although his methods were straightforward and his findings consistently related to important outcome measures, his work was largely ignored” (p. 26).

Fortunately, the volume of texts today can be handled with the use of linguistic technology.

The LIWC is unique in that it has the capability of analyzing text that can

“…provide important psychological cues to their thought processes, emotional states, intentions, and motivations…that reflect language correlates of attentional focus, emotional state, social relationships, thinking styles, and individual differences” (p. 37).

Human coding is subject to bias, but empirical evidence via computer technology is much more objective.

3. Measuring Neural Activity as Empirical Evidence

Evidence collected by: Physiological instruments

One of the most common methods of measuring the brain’s neural activity in psychological research is the EEG (electroencephalogram). A few electrodes attached to the scalp can measure this activity in real time.

This kind of data collection technique has allowed researchers to study a wide range of psychological phenomena, such as memory, attention span, and emotions.

In one interesting application, Wong et al. (2007) examined if music-related experience could enhance the processing of a tonal language such as Mandarin.

After all, music involves a lot of tones, as does Mandarin. Therefore, it would seem logical that musicians would be better at processing the sounds of Mandarin than non-musicians.

So, musicians and non-musicians watched a video that contained audio recordings of Mandarin while EEG data were collected. 

The results showed that the auditory brainstem regions of musicians

“…showed more faithful representation of the stimulus…Musicians showed significantly better identification and discrimination” (p. 421).

More simply put, the brains of musicians encoded the tones of Mandarin more accurately than the brains of non-musicians.

When empirical evidence is gathered using high-tech equipment, it lends a lot of credibility to the findings.

4. Reaction Time and Semantic Memory 

Evidence collected by: Computational data

A frequently used measure of cognitive processing is called “reaction time.” This is a precise measurement of how long it takes for a person to process a specific piece of information. 

For example, a research participant is presented with two words that are either related or unrelated.

If the two words are related, then they press one key. If the words are unrelated, then they press a different key.

The computer records how long it takes between the presentation of the words and the key press.

In one of the most influential studies in cognitive psychology , Collins and Loftus (1975) built a foundation of evidence suggesting that semantic information is stored in memory based on strengths of associations.

The reaction time of processing words that were related was much faster than words unrelated. This is because related words are more strongly connected in the memory network:

“The more properties two concepts have in common, the more links there are between the two nodes via these properties and the more closely related are the concepts…When a concept is processed (or stimulated), activation spreads out along the paths of the network in a decreasing gradient” (p. 411).

Empirical evidence in the form of reaction time is not subject to bias and the precision of measurement is quite impressive.  

5. Classroom Décor and Learning

Evidence collected by: Naturalistic observation

Most teachers enjoy decorating the classroom environment with educational posters, student artwork, and theme-based materials. But if you were to tell them that those decorations actually impair learning, it might be a tough sell.

However, Fisher et al. (2014) have empirical evidence suggesting this is a real possibility.

Visual stimuli can be distracting, especially to young children. They already have short attention spans.

To put the hypothesis to the test, 24 kindergarten students participated in six lessons over a two-week period; the classroom was either fully decorate or sparsely decorated.

The lessons were recorded and coded for on-task and off-task behaviors. In addition, students took a test immediately after each lesson.

“…spent significantly more instructional time off task in the decorated-classroom condition than in the sparse-classroom condition…learning scores were higher in the sparse-classroom condition than in the decorated-classroom condition” (p. 6).

Empirical evidence isn’t perfect, and every study has limitations, but it is far more objective than opinions based on subjective judgements.

Empirical evidence is attained objectively through methods that adhere to rigorous scientific standards.

The precision of empirical evidence is quite wide. On one end of the continuum, data collected from surveys simply involves participants circling a number that is supposed to reflect their attitude.

On the other end, computer programs can be designed that track how long it takes a person to process a stimulus down to milliseconds.

But perhaps the greatest value of empirical evidence is that it can resolve debates. Smart people can generate convincing arguments to support their opinions on either side of an issue.

However, evidence that comes from scientific methods can settle those debates. Even if it takes several studies to arrive at a firm conclusion, the end result helps move science forward.

Collins, A. M., & Quillian, M. R. (1969). Retrieval time from semantic memory . Journal of Verbal Learning and Verbal Behavior , 8 (2), 240-247.

Collins, W. M., & Loftus, E. F. (1975). A spreading-activation theory of semantic processing. Psychological Review, 82 (6), 407-428.

Fisher, A. V., Godwin, K. E., & Seltman, H. (2014). Visual environment, attention allocation, and learning in young children: When too much of a good thing may be bad. Psychological Science , 25 (7), 1362-1370.

Hacking, I. (1983). Representing and intervening . Cambridge: Cambridge University Press.

Malik, S. (2017). Observation versus experiment: An adequate framework for analysing scientific experimentation? Journal for General Philosophy of Science, 48 , 71–95. https://doi.org/10.1007/s10838-016-9335-y

Iliev, R., Dehghani, M., & Sagi, E. (2015). Automated text analysis in psychology: Methods, applications, and future developments. Language and Cognition , 7 (2), 265-290.

Tausczik, Y. R., & Pennebaker, J. W. (2010). The psychological meaning of words: LIWC and computerized text analysis methods. Journal of Language and Social Psychology , 29 (1), 24-54.

Weintraub, W. (1981). Verbal behavior: Adaptation and psychopathology . New York: Springer.

Weintraub, W. (1989). Verbal behavior in everyday life . New York: Springer

Whitty, M., Doodson, J., Creese, S., & Hodges, D. (2015). Individual differences in cyber security behaviors: an examination of who is sharing passwords. Cyberpsychology, Behavior, and Social Networking , 18 (1), 3-7.

Wong, P. C., Skoe, E., Russo, N. M., Dees, T., & Kraus, N. (2007). Musical experience shapes human brainstem encoding of linguistic pitch patterns. Nature Neuroscience , 10 (4), 420–422. https://doi.org/10.1038/nn1872

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Empirical Research

• Empirical Research Examples

Key Features

Empirical research: test your knowledge, article example.

• Research Design

These are some key features to look for when identifying empirical research in political science and criminal justice.

NOTE: Not all of these features will be in every empirical research article, some may be excluded, use this only as a guide.

• Statement of methodology
• Research questions are clear and measurable
• Individuals, group, subjects which are being studied are identified/defined
• Data is presented regarding the findings
• Controls or instruments such as surveys or tests were conducted
• There is a literature review
• There is discussion of the results included
• Citations/references are included
• Empirical Research? Yes or no?

Evaluate these articles to determine if they are empirical research or not.

2009. "Disproportionate sales of crime guns among licensed handgun retailers in the United States: a case–control study." Injury Prevention 15, no. 5: 291-299. Criminal Justice Abstracts with Full Text , EBSCO host (accessed October 3, 2013). http://mantis.csuchico.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=i3h&AN=44739892&site=eds-live

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• URL: https://libguides.csuchico.edu/empirical

Meriam Library | CSU, Chico

Empirical Research

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By conducting empirical research, you can come up with a conclusion for your study through primary data such as indirect observation, experimentation, or anecdotal evidence such as experience and direct observation. To analyze this evidence, you may either use qualitative or quantitative methods. To compose a theoretical background, you can also use secondary data.

9+ Empirical Research Templates and Examples

Conducting empirical research can be tough, especially if it is your first formal research. That is why we created an article with a list of templates and examples that you can use as a guide in creating a well-designed research paper quickly. Get started and check out these free downloadable documents!

1. Empirical Research Through Design

Undeniably, we are living in an era where people are amazed by technology advancement. Business leaders are using this opportunity and are responding to this demand by producing advanced technology devices and tools. However, consumers are also smart. They appreciate these advancements because these are entertaining and are making things easier for them. If you are going to conduct a study where you can observe the demand of a product to the target market , you can use this empirical research example as your guide.

2. Empirical Research Paper Outline

Size: 93 KB

Are you looking for a good research paper outline for your first empirical study? If that is the case, this research outline is the right tool for you. This outline contains a description of the necessary fields of your research and detailed instructions on how to build each of these sections of your research, such as the introduction, literature review, model, data description, econometric model, results, conclusion, and other general comments.

3. Journal policy effectiveness for computational reproducibility Empirical analysis

Size: 556 KB

Science is a field with a vast scope with many branches. It means that expert individuals from a particular arm of Science may not be knowledgeable of the other categories of the field. Nevertheless, their one great goal is to understand and explain how the natural world works. For this reason, researchers and scientists use proper science communication to address information to a defined audience. As a way to improve scientific communication , researchers conducted this research example and observed the effectiveness of computational reproducibility.

4. Empirical Research for Advanced Econometrics

Size: 246 KB

As you may have probably known, in the field of Econometrics, some research papers do not have econometric analysis. Instead, they use the conceptual foundation and knowledge they gathered from books to support their arguments. However, the information collected through these methods may not be enough. Thus, it can be essential to use empirical evidence to strengthen your study. This document contains a template of empirical research with detailed instructions that will suit your needs if you are in the field of Econometrics.

5. Empirical Study About The Success Of A Company

Size: 376 KB

As a business leader, it is essential to keep records of the sales and performance of the company. You can use these records as your reference to better manage the performance of your company in the future. Also, you should track all the factors that affect these performances and the specific impacts of these factors. Through this method, the existing businessmen gain an edge over their competitors. Still, if you are a new businessman, you can level with them by studying this empirical research example. This research example analyses the influence of the cooperation of a business on its partnered firms.

6. Empirical Research In Law

Size: 774 KB

On June 15, 2019, BBC News reported that Hong Kong suspended its controversial plan to allow  extradition  to its mainland, China, which Chief Executive Carrie Lam previously refused to discard. With this situation in mind, you should know that even the authorities can also make an unpleasant decision, but the voice of people can help them come up with a fair decision. If you are researching in regards to the law, you can download this empirical research example to get more knowledge on applying empirical research to a law-related study.

7. Empirical Studies in Discourse

Size: 111 KB

Whether it is a written or spoken language, you can use discourse analysis to study a language to understand to use it in real life. In conducting this type of research, you will use an empirical method to observe its purpose and effects, which are the main sections that you are going to focus on. Learn more on how to apply the practical approach to your discourse study by downloading this 12-page document in PDF file.

8. Quantitative Empirical Analysis In Strategic Management

Size: 205 KB

To attain the goals of your company, you will need strategic management. Through this supervision, you can plan out the necessary steps or changes in the management method of your company towards its objectives. With strategic management, you can also analyze and assess the effects of its implementation. One way to carry out this plan is to use  Quantitative Empirical Analysis . Know more about this type of study by downloading this 5-page document, which you can download in PDF format.

9. School Psychology Doctoral Program Dissertation Outline

Size: 151 KB

As part of your curriculum, your professors may ask you to develop a dissertation . You should know that your aim when creating this type of project is to present your findings to the question or hypothesis that you take for yourself. By conducting this type of study, your professor will measure the research skills that you have learned in school. You should also know that the dissertation uses an empirical methodology. Before conducting your thesis, gain enough knowledge by downloading this outline.

10. APA Style Empirical Research Example

Size: 304 KB

If you are planning to conduct empirical research for academic purposes, you can use this example as your guide. This downloadable file is following the APA style, which is a writing style that writers use for educational documents. This example also includes labels and notes explaining the function of each section in the research paper. Master the APA writing style and apply this learning to your empirical research now!

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Empirical Research

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Empirical Research Article: Example with Annotations

Here are a few examples of empirical research articles. Look at the abstract, source, subject terms (under “MeSH”,“Subject”, or “Subject Terms”). 

Gender Differences in Affective Responses to Sexual Rejection  Hanneke de Graaf; Theo G M Sandfort Archives of Sexual Behavior ; Aug 2004; 33(4), pp. 395-403; Research Library

Couples Watching Television: gender, power, and the remote control  Alexis J Walker Journal of Marriage and the Family ; Nov 1996; 58(4), pp. 813-823; ProQuest Religion

Elementary and High School Teachers: birds of a feather?  Susan H Marston; Gerald J Brunetti; Victoria B Courtney Education ; Spring 2005; 125(3), pp. 469-495; Research Library

Racially Biased Policing: determinants of citizen perceptions  Ronald Weitzer; Steven A Tuch Social Forces; Mar 2005; 83(3), pp. 1009-1030; Research Library

Note: you may not use these examples for your assignment!

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How to Write a Research Proposal: (with Examples & Templates)

Table of Contents

Before conducting a study, a research proposal should be created that outlines researchers’ plans and methodology and is submitted to the concerned evaluating organization or person. Creating a research proposal is an important step to ensure that researchers are on track and are moving forward as intended. A research proposal can be defined as a detailed plan or blueprint for the proposed research that you intend to undertake. It provides readers with a snapshot of your project by describing what you will investigate, why it is needed, and how you will conduct the research.  

Your research proposal should aim to explain to the readers why your research is relevant and original, that you understand the context and current scenario in the field, have the appropriate resources to conduct the research, and that the research is feasible given the usual constraints.  

This article will describe in detail the purpose and typical structure of a research proposal , along with examples and templates to help you ace this step in your research journey.  

What is a Research Proposal ?  

A research proposal¹ ,²  can be defined as a formal report that describes your proposed research, its objectives, methodology, implications, and other important details. Research proposals are the framework of your research and are used to obtain approvals or grants to conduct the study from various committees or organizations. Consequently, research proposals should convince readers of your study’s credibility, accuracy, achievability, practicality, and reproducibility.   

With research proposals , researchers usually aim to persuade the readers, funding agencies, educational institutions, and supervisors to approve the proposal. To achieve this, the report should be well structured with the objectives written in clear, understandable language devoid of jargon. A well-organized research proposal conveys to the readers or evaluators that the writer has thought out the research plan meticulously and has the resources to ensure timely completion.  

Purpose of Research Proposals  

A research proposal is a sales pitch and therefore should be detailed enough to convince your readers, who could be supervisors, ethics committees, universities, etc., that what you’re proposing has merit and is feasible . Research proposals can help students discuss their dissertation with their faculty or fulfill course requirements and also help researchers obtain funding. A well-structured proposal instills confidence among readers about your ability to conduct and complete the study as proposed.  

Research proposals can be written for several reasons:³  

• To describe the importance of research in the specific topic  
• Address any potential challenges you may encounter  
• Showcase knowledge in the field and your ability to conduct a study  
• Apply for a role at a research institute  
• Convince a research supervisor or university that your research can satisfy the requirements of a degree program  
• Highlight the importance of your research to organizations that may sponsor your project  
• Identify implications of your project and how it can benefit the audience  

What Goes in a Research Proposal?    

Research proposals should aim to answer the three basic questions—what, why, and how.  

The What question should be answered by describing the specific subject being researched. It should typically include the objectives, the cohort details, and the location or setting.  

The Why question should be answered by describing the existing scenario of the subject, listing unanswered questions, identifying gaps in the existing research, and describing how your study can address these gaps, along with the implications and significance.  

The How question should be answered by describing the proposed research methodology, data analysis tools expected to be used, and other details to describe your proposed methodology.   

Research Proposal Example  

Here is a research proposal sample template (with examples) from the University of Rochester Medical Center. 4 The sections in all research proposals are essentially the same although different terminology and other specific sections may be used depending on the subject.  

Structure of a Research Proposal  

If you want to know how to make a research proposal impactful, include the following components:¹  

1. Introduction  

This section provides a background of the study, including the research topic, what is already known about it and the gaps, and the significance of the proposed research.  

2. Literature review  

This section contains descriptions of all the previous relevant studies pertaining to the research topic. Every study cited should be described in a few sentences, starting with the general studies to the more specific ones. This section builds on the understanding gained by readers in the Introduction section and supports it by citing relevant prior literature, indicating to readers that you have thoroughly researched your subject.  

3. Objectives  

Once the background and gaps in the research topic have been established, authors must now state the aims of the research clearly. Hypotheses should be mentioned here. This section further helps readers understand what your study’s specific goals are.  

4. Research design and methodology  

Here, authors should clearly describe the methods they intend to use to achieve their proposed objectives. Important components of this section include the population and sample size, data collection and analysis methods and duration, statistical analysis software, measures to avoid bias (randomization, blinding), etc.  

5. Ethical considerations  

This refers to the protection of participants’ rights, such as the right to privacy, right to confidentiality, etc. Researchers need to obtain informed consent and institutional review approval by the required authorities and mention this clearly for transparency.  

6. Budget/funding  

Researchers should prepare their budget and include all expected expenditures. An additional allowance for contingencies such as delays should also be factored in.  

7. Appendices  

This section typically includes information that supports the research proposal and may include informed consent forms, questionnaires, participant information, measurement tools, etc.  

8. Citations  

Important Tips for Writing a Research Proposal  

Writing a research proposal begins much before the actual task of writing. Planning the research proposal structure and content is an important stage, which if done efficiently, can help you seamlessly transition into the writing stage. 3,5  

The Planning Stage  

• Manage your time efficiently. Plan to have the draft version ready at least two weeks before your deadline and the final version at least two to three days before the deadline.
• What is the primary objective of your research?  
• Will your research address any existing gap?  
• What is the impact of your proposed research?  
• Do people outside your field find your research applicable in other areas?  
• If your research is unsuccessful, would there still be other useful research outcomes?  

  The Writing Stage  

• Create an outline with main section headings that are typically used.  
• Focus only on writing and getting your points across without worrying about the format of the research proposal , grammar, punctuation, etc. These can be fixed during the subsequent passes. Add details to each section heading you created in the beginning.   
• Ensure your sentences are concise and use plain language. A research proposal usually contains about 2,000 to 4,000 words or four to seven pages.  
• Don’t use too many technical terms and abbreviations assuming that the readers would know them. Define the abbreviations and technical terms.  
• Ensure that the entire content is readable. Avoid using long paragraphs because they affect the continuity in reading. Break them into shorter paragraphs and introduce some white space for readability.  
• Focus on only the major research issues and cite sources accordingly. Don’t include generic information or their sources in the literature review.  
• Proofread your final document to ensure there are no grammatical errors so readers can enjoy a seamless, uninterrupted read.  
• Use academic, scholarly language because it brings formality into a document.  
• Ensure that your title is created using the keywords in the document and is neither too long and specific nor too short and general.  
• Cite all sources appropriately to avoid plagiarism.  
• Make sure that you follow guidelines, if provided. This includes rules as simple as using a specific font or a hyphen or en dash between numerical ranges.  
• Ensure that you’ve answered all questions requested by the evaluating authority.  

Key Takeaways   

Here’s a summary of the main points about research proposals discussed in the previous sections:  

• A research proposal is a document that outlines the details of a proposed study and is created by researchers to submit to evaluators who could be research institutions, universities, faculty, etc.  
• Research proposals are usually about 2,000-4,000 words long, but this depends on the evaluating authority’s guidelines.  
• A good research proposal ensures that you’ve done your background research and assessed the feasibility of the research.  
• Research proposals have the following main sections—introduction, literature review, objectives, methodology, ethical considerations, and budget.  

Frequently Asked Questions  

Q1. How is a research proposal evaluated?  

A1. In general, most evaluators, including universities, broadly use the following criteria to evaluate research proposals . 6  

• Significance —Does the research address any important subject or issue, which may or may not be specific to the evaluator or university?  
• Content and design —Is the proposed methodology appropriate to answer the research question? Are the objectives clear and well aligned with the proposed methodology?  
• Sample size and selection —Is the target population or cohort size clearly mentioned? Is the sampling process used to select participants randomized, appropriate, and free of bias?  
• Timing —Are the proposed data collection dates mentioned clearly? Is the project feasible given the specified resources and timeline?  
• Data management and dissemination —Who will have access to the data? What is the plan for data analysis?  

Q2. What is the difference between the Introduction and Literature Review sections in a research proposal ?  

A2. The Introduction or Background section in a research proposal sets the context of the study by describing the current scenario of the subject and identifying the gaps and need for the research. A Literature Review, on the other hand, provides references to all prior relevant literature to help corroborate the gaps identified and the research need.  

Q3. How long should a research proposal be?  

A3. Research proposal lengths vary with the evaluating authority like universities or committees and also the subject. Here’s a table that lists the typical research proposal lengths for a few universities.  

Q4. What are the common mistakes to avoid in a research proposal ?  

A4. Here are a few common mistakes that you must avoid while writing a research proposal . 7  

• No clear objectives: Objectives should be clear, specific, and measurable for the easy understanding among readers.  
• Incomplete or unconvincing background research: Background research usually includes a review of the current scenario of the particular industry and also a review of the previous literature on the subject. This helps readers understand your reasons for undertaking this research because you identified gaps in the existing research.  
• Overlooking project feasibility: The project scope and estimates should be realistic considering the resources and time available.   
• Neglecting the impact and significance of the study: In a research proposal , readers and evaluators look for the implications or significance of your research and how it contributes to the existing research. This information should always be included.  
• Unstructured format of a research proposal : A well-structured document gives confidence to evaluators that you have read the guidelines carefully and are well organized in your approach, consequently affirming that you will be able to undertake the research as mentioned in your proposal.  
• Ineffective writing style: The language used should be formal and grammatically correct. If required, editors could be consulted, including AI-based tools such as Paperpal , to refine the research proposal structure and language.  

Thus, a research proposal is an essential document that can help you promote your research and secure funds and grants for conducting your research. Consequently, it should be well written in clear language and include all essential details to convince the evaluators of your ability to conduct the research as proposed.  

This article has described all the important components of a research proposal and has also provided tips to improve your writing style. We hope all these tips will help you write a well-structured research proposal to ensure receipt of grants or any other purpose.  

References  

• Sudheesh K, Duggappa DR, Nethra SS. How to write a research proposal? Indian J Anaesth. 2016;60(9):631-634. Accessed July 15, 2024. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037942/  
• Writing research proposals. Harvard College Office of Undergraduate Research and Fellowships. Harvard University. Accessed July 14, 2024. https://uraf.harvard.edu/apply-opportunities/app-components/essays/research-proposals  
• What is a research proposal? Plus how to write one. Indeed website. Accessed July 17, 2024. https://www.indeed.com/career-advice/career-development/research-proposal  
• Research proposal template. University of Rochester Medical Center. Accessed July 16, 2024. https://www.urmc.rochester.edu/MediaLibraries/URMCMedia/pediatrics/research/documents/Research-proposal-Template.pdf  
• Tips for successful proposal writing. Johns Hopkins University. Accessed July 17, 2024. https://research.jhu.edu/wp-content/uploads/2018/09/Tips-for-Successful-Proposal-Writing.pdf  
• Formal review of research proposals. Cornell University. Accessed July 18, 2024. https://irp.dpb.cornell.edu/surveys/survey-assessment-review-group/research-proposals  
• 7 Mistakes you must avoid in your research proposal. Aveksana (via LinkedIn). Accessed July 17, 2024. https://www.linkedin.com/pulse/7-mistakes-you-must-avoid-your-research-proposal-aveksana-cmtwf/  

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