longhorn cattle business plan

• Search Search Please fill out this field.
• Manage Your Subscription

A Couple's Venture Into Raising Longhorns

Bill Martin got into the breed when he was looking for animals to take care of some grass. Now he and his wife have 95 Texas longhorn cows and five bulls.

Bill and Sandy Martin were looking for lawn mowers and ended up in the cattle business. It's a "long" story. Longhorns, that is. "For some of these big guys, you probably need a wide-load permit just to haul them down the road," says Bill, with a grin. He got into the breed when he was looking for animals to take care of some grass. "I heard that longhorns were smart and easy to take care of since they were virtually wild cattle for centuries. Well, now we're in the longhorn business!"

Bill and Sandy own one ranch near Wellington, Texas, and a second property 20 miles away in Childress County with 160 acres of pasture. Both properties are stitched with miles of fencing, pens, cross fencing, and 150 gates, enabling the couple to rotational-graze their herd of 95 Texas longhorn cows and five bulls. They have working corrals at both places.

Longhorns are a dual-purpose animal, says Sandy. "You've got to select them for the job you want them to do: freezer animal or a pasture pretty. My goal is to put out a good-looking animal – one that's pleasing to the eye – and to get some quality beef in the process," she says.

The meat from a longhorn is similar to meat from a deer or an elk, says Bill. It is low in fat and cholesterol. "The longhorn is America's original grass-fed beef," he says.

Sandy moves among the monstrous beasts, their horns swaying from side to side, with no more concern than if she were strolling through a pen of chickens. "These longhorns are just plain intelligent," she says. "You can talk to them like they were a horse. Most times, they will jump right into a trailer to go for a ride."

"They're a thinking animal," Bill adds. "They have personalities."

Nature made the longhorn savvy and lean over the 600 years since the first animals were introduced to North America by Spanish explorers. The hard hooves, long legs, and lethal horns, combined with natural intelligence, have enabled the breed to survive and prosper. They keep predators at bay and travel long distances for water and grazing, using low-quality forages when necessary.

Bill and Sandy started their herd with two bred cows with calves at their side. Others were added as the couple researched pedigrees to breed either for beef or for horn characteristics.

"We're all about chasing horns," Sandy says, "as well as good body styles." The horn growth rate is amazing, she says. "We like them to get 30 inches tip to tip by the end of the first year. Our bull calves have little nubs growing on their heads the first few days after they're born." The horns grow from 1 to 3 inches a month when they're young. The Martins' senior herd sire, BBQ, has a horn spread of more than 95 inches.

A skull and horns can bring $450 to $2,000 for decoration, and the beautiful multicolored hides are made into chairs, couches, and other furniture. Longhorns get little respect from traditional beef cattle markets, Sandy says, even though calves gain 2 pounds per day. "We were selling a few animals and getting canner and cutter prices, and then we were discounted from that rate for ears, horns, colors, and spots," she says.

For that reason, the Martins began selling USDA-inspected Texas longhorn beef at farmers markets in Oklahoma as well as from a retail building on their Wellington ranch. They sell frozen, vacuum-packed ground beef, steaks, smoked sausages, and related cuts.

• Board of Directors
• Breeders Near You
• Affiliate Associations
• Syndicated Partnerships
• TLBAA Official Handbook
• Benefits of the Breed
• Breed Guidelines
• Miniature Texas Longhorns
• Register and Transfer
• DNA Testing
• HORNS System
• Why Longhorn Beef?
• Registered Longhorn Beef
• Longhorn Beef Providers
• Recipes & Cooking Tips
• Longhorn Sales
• Marketing Services
• Creative Services
• Trails Magazine
• Scholarship Opportunities
• Qualifying Show Information
• Gold Merit Award
• Industry Calendar
• Longhorn Weekend
• TLBAA World Expo
• Horn Showcase
• Show/Judge Applications
• TLBAA Hall of Fame
• TLBAA Special Awards
• Dams of Merit

The majestic Texas Longhorn is an icon of Texas and the Southwest culture. It represents ranching, the American cowboy and the pioneer. Our history and the Texas Longhorn are inseparable. The TLBAA is dedicated to preserving this symbol of our heritage by protecting the pedigree, supporting and recognizing breeders, and educating the public on the numerous benefits the Texas Longhorn offers cattlemen.

FROM CATTLE DRIVES TO TODAY’S MARKETS

Show Cattle

Beef Cattle

Recreational animals

• Search this site
• All of Oklahoma State University

Breeds of Livestock

Texas longhorn cattle.

Survivor of the Past - Bright Promise for the Future by Dr. Stewart H. Fowler, PhD

Cattlemen caught in a devastating cost-price squeeze are now taking a serious second look at the old Texas Longhorn. Doubly stunned by the inflation of all cost factors and the recession of cattle prices, cattlemen are actively seeking new "profit genes" for their beef herds. The quest has broadened to an international search for "new" genes that might boost productivity and profits. In

 this process, many have tended to overlook a promising gene source close to home. I refer to the Texas Longhorn.

An almost forgotten reservoir of unique genetic material, the Longhorn is literally an old source of new genes! In fact, the Texas Longhorn may prove to be a real "genetic gold-mine" in the future of our beef industry.

Figure 1. Image provided by Kerry G. Karas

Foundation stock

What is so unique about the Texas Longhorn? What makes it different from the multitude of other breeds now available in North America? Simply this: The Texas Longhorn was fashioned entirely by nature right here in North America. Stemming from ancestors that were the first cattle to set foot on American soil almost 500 years ago, it became the sound end product of "survival of the fittest". Shaped by a combination of natural selection and adaptation to the environment, the Texas Longhorn is the only cattle breed in America which - without aid from man - is truly adapted to America. In his book The Longhorns, J. Frank Dobie states this situation well: "Had they been registered and regulated, restrained and provided for by man, they would not have been what they were."

Figure 2. Image provided by Kerry G. Karas 

Hardy, aggressive, and adaptable, the Texas Longhorns were well suited to the rigors of life on the ranges of the southwestern United States. They survived as a primitive animal on the most primitive of ranges and became the foundation stock of that region's great cattle industry.   

With the destruction of the buffalo following the Civil War, the Longhorns were rushed in to occupy the Great Plains, a vast empire of grass vacated by the buffalo. Cattlemen brought their breeding herds north to run on the rich grazing lands of western Nebraska, Wyoming, the Dakotas, and Montana. Thus, the Great Plains became stocked largely with these "bovine citizens" from the Southwest. And, the Texas Longhorns adapted well to their expanding world. They had reached their historical heyday, dominating the beef scene of North America like no other cattle breed has done since. However, the romantic Longhorn era came to an end when their range was fenced in and plowed under and imported cattle with quick maturing characteristics were brought in to "improve" beef qualities. Intensive crossbreeding had nearly erased the true typical Longhorn by 1900.

Rescue from extinction

Fortunately, beginning in 1927, the Texas Longhorn was preserved by the United States Government on wildlife refuges in Oklahoma and Nebraska.

Genetic diversity

Thus, the reservoir of genetic material in the Texas Longhorn represents a valuable natural resource. This genetic reservoir grows more valuable as our rapidly-changing economy forces new needs, handicaps, and demands on our cattle industry. It becomes increasingly valuable as our human population bites off increasing amounts of our more productive land, as our grain supply moves into international trade, and as farm and ranch labor becomes less available. This is why the Texas Longhorn is rapidly becoming "the old breed with the new future."

Profit-building trails

By utilizing the Texas Longhorn's unique genetic potential, several of the physical and economic problems confronting the rancher and feeder can be solved or greatly eased. This genetic potential includes genes for high fertility, easy calving, disease and parasite resistance, hardiness, longevity, and the ability to utilize the browse and coarse forage material on marginal rangelands more efficiently than most other cattle breeds. Under the harsh environmental conditions of many areas of North America, the existence of these traits, which have been strongly fixed by nature's culling in the Texas Longhorn, spell the difference between a comfortable profit and the cattle enterprise becoming a "story written in red ink!"

High fertility is the most important economic trait in the beef industry. Without a live calf with which to work, all other traits are purely academic! Unfortunately, many of the European breeds of beef cattle are not noted for high fertility, and several are plagued with real difficulties at calving. During a long period of survival of the fittest, however, a Texas Longhorn strain evolved which virtually assures that every healthy cow will present a new addition to the herd each year. This extremely high fertility, which is built into the Longhorn, could perhaps boost the low calf crop percentage found in many beef herds.

Texas Longhorn Cattle Gallery Take a closer look at the Texas Longhorn breed.

Texas Longhorn Breeders Association of America

• Skip to main content
• Keyboard shortcuts for audio player

Research News

The story of texas longhorns, as told by their dna.

After arriving on Spanish ships, North America's first cattle were left to roam the unfenced lands of Texas and Mexico, subject to hundreds of years of natural selection. Emily Jane McTavish, of the University of Texas at Austin, talks about reconstructing the history of longhorns through their DNA.

Related NPR Stories

Author interviews, scientists fight to prove humanity 'born in africa', richard leakey reflects on human past—and future, sifting genes for clues to alzheimer's.

Copyright © 2011 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

• Skip to global NPS navigation
• Skip to this park navigation
• Skip to the main content
• Skip to this park information section
• Skip to the footer section

Exiting nps.gov

Alerts in effect, frequently asked questions about longhorn cattle.

Last updated: December 15, 2023

Park footer

Contact info, mailing address:.

PO Box 7 Medora, ND 58645

701 623-4466

Stay Connected

• Coral Reefs
• Aquatic Plants
• Small Animals

Texas Longhorn Cattle: Facts, Uses, Pictures, Origins & Characteristics

Texas Longhorn cattle are remarkable animals known for their docile nature, massive horns, disease resistance, and impressive fertility. With a history dating back to the early colonization of the New World, the cattle evolved in a wild environment that was not hampered by government regulations or range restrictions. Although the breed came close to extinction, the cattle’s population numbers slowly increased in the 20th century due to support from the United States Forest Service and concerned cattle ranchers. Currently, Longhorns still make up a small percentage of the beef and milk production in North America, but the breed’s popularity is rising, and more ranchers recognize the advantages of raising the horned cattle.

Quick Facts About Texas Longhorns

Texas Longhorn Origins

The earliest ancestors of Texas Longhorns were the first cattle brought to the island of Hispaniola by Christopher Columbus in 1493. Spanish settlers continued to migrate north with their herds, and by the 17th century, the Spanish cattle were firmly established in Texas. When American settlers began occupying the Texas region, they brought along English cattle that mated with the Spanish varieties.

The Longhorn is a mix of Spanish Retinto cattle and English mongrels, and it proliferated in the 18 th century in North America. Longhorns traveled long distances during cattle drives and became accustomed to multiple terrains and temperate zones. During the industrial revolution in the late 19 th century, Longhorn populations began to decline.

Cattle ranchers chose other heftier European varieties to produce more tallow and milk. In 1927, the few remaining Longhorn herds were taken to Oklahoma and Nebraska to live in wildlife preserves. The breed was also helped by the formation of the Texas Longhorn Breeders Association of Texas. The organization shed light on the cattle’s dire situation, and eventually, more ranchers raised Longhorns to increase the population.

Texas Longhorn Characteristics

Texas Longhorns are much leaner than other breeds like Holstein and Angus. They owe their striking physical appearance, with horns that can reach over 100 inches, to their rugged free-range history. As feral animals, they mated without human interference and learned to scare off predators with their enormous horns.

When western Longhorns were distributed to other regions in North America, they endured long journeys and varying weather conditions. The rugged trips defined the strongest members of the breed and weeded out the animals that could not cope.

Compared to the short life (6 years) of a Holstein, Longhorns can live over 20 years. They reach maturity much faster than other cattle, and females can begin breeding when they’re only 13 to 16 months old. As breeders, Longhorn heifers have a few advantages over other cattle. Their enlarged birthing canal allows them to deliver healthy calves with limited human interference. Their milk is enhanced with a high percentage of butterfat that helps their offspring develop faster. Longhorn heifers are naturing mothers that keep a close eye on their calves and will even shield infant calves from harsh weather.

Although Longhorn bulls are well-known for their tremendous appendages, the females also have horns. Their horns are an evolutionary gift designed for defense, but they contrast the animal’s friendly nature. With the correct diet and care, Longhorns socialize well with their caretakers. However, the cattle should not interact with young children unsupervised because of its horns.

Texas Longhorn Uses

Longhorns produce nutritious milk for their calves, but their milk production is lower than other breeds like the Holstein. Most cattle ranchers raise the cows for their beef, and some use them in rodeos, parades, and other exhibitions. Longhorn meat is lean, high in protein, and enhanced by the animal’s grass-fed diet. When a mature Longhorn dies, the horns and skulls are sold to collectors and consumers who appreciate a Southwestern memento for their homes.

Longhorns are easy to train and more tolerant of human riders than other cattle. Around Texas, the cattle are featured at sporting events and political rallies.

Texas Longhorn Appearance & Varieties

Compared to other breeds, Texas Longhorns are longer and leaner. They can grow up to 5 feet tall at the shoulders, but the feature that stands out most is their majestic horns. The horns’ average length is around 100 inches, but the record-breaking horns of M Arrow Cha-Ching are 129.5 inches long . The cattle’s horns served them well when they were wild animals roaming the North American continent. They used their appendages to scare off predators while grazing in the fields. Although some bulls grouped together on a farm may use them to establish dominance, Longhorns typically do not use them to attack other animals or humans.

Longhorns come in several colors and pattern variations, and you’re unlikely to find two that look alike. They can have a solid color like red, white, or black, or they can have spots or streaks.

Texas Longhorn Population/Distribution/Habitat

Although their habitat was limited to the southwestern regions of the United States in the 18th and early 19th centuries, the Longhorns now enjoy habitats around the world. They’re most prevalent in North America, especially in western states and Canada, but they also live in South America, Australia, and Africa. Because of the conservation efforts in the early 20th century, the population numbers of the cattle continue to rise. However, they’re still on the critical list of endangered animals, and they’re not abundant enough to supply entire countries with milk or beef.

Are Texas Longhorns Good for Small-Scale Farming?

With their laid-back personality and fondness for socializing with humans, Longhorns are excellent animals for small-scale farming. However, they require vast fields for grazing and would not be suitable for a small homestead. Their dairy production is less desirable than other breeds, but some small farmers train them for exhibitions and public events. The Texas Longhorn is an evolutionary marvel that beat the odds and remains a treasured breed among ranchers, animal lovers, and people of all ages. Thanks to the remarkable conservation efforts during the 20th century, the Longhorn will continue to prosper well into the future.

Featured Image Credit: Quinn Calder, Shutterstock

Didn't find what you need? Use the search!

Texas State Historical Association (TSHA) https://www.tshaonline.org

https://www.tshaonline.org/handbook/entries/longhorn-cattle

Longhorn Cattle

By: Donald E. Worcester

Published: 1952

Updated: May 17, 2017

The Texas longhorn is a hybrid breed resulting from a random mixing of Spanish retinto (criollo) stock and English cattle that Anglo-American frontiersmen brought to Texas from southern and midwestern states in the 1820s and 1830s. "A few old-timers," J. Frank Dobie wrote, "contend that both the horns and bodies of the Texas cattle were derived from importations from the States out of Longhorn Herefords of England," but he was convinced that the Texas longhorn was largely Spanish. Spanish cattle had roamed in Texas probably before the eighteenth century. The old-timers were probably right. Some cattlemen observed that not only the horns and bodies, but also the colors of many Texas longhorns resembled the English Bakewell stock brought from the Ohio valley and Kentucky. Criollo cattle are of solid color ranging from Jersey tan to cherry red. Black animals are few and brindles rare. Spanish and Anglo cattle mixed on a small scale in the 1830s and after, but by the Civil War the half-wild Texas longhorns emerged as a recognizable type. They behaved like Spanish stock but had an appreciable amount of British blood. Old steers (four years old and older) had extremely long horns, and the large number of these animals in postwar trail herds produced the popular misconception that all Texas cattle had unusually long horns. In the 1880s, when younger cattle with improved blood were trailed north, the average horn spread was less than four feet.

In the 1850s Texas longhorns were trailed to markets in New Orleans and California. They developed an immunity to Texas fever , which they carried with them and passed on to herds on the way. In 1861 Missouri and the eastern counties of Kansas banned Texas stock, and during the second half of the nineteenth century many states attempted to enact restrictive laws in an effort to fight the fever. After the Civil War, however, millions of Texas longhorns were driven to market. Herds were driven to Indian and military reservations in New Mexico and Arizona, and in 1867 Illinois cattle dealer Joseph G. McCoy arranged to ship cattle from Abilene, Kansas, to the Union Stockyards in Chicago. Over the next twenty years contractors drove five to ten million cattle out of Texas, commerce that helped revive the state's economy. Longhorns, with their long legs and hard hoofs, were ideal trail cattle; they even gained weight on the way to market.

After the buffalo herds were slaughtered and the Plains Indians confined in the late 1870s, private and syndicate ranches spread northward to the open range and free grass on the Great Plains. Texas longhorns, accompanied by Texas cowboys, stocked most of the new ranches; the trailing era made the cowboy a universal folk hero. The "Big Die-up " of 1886–87, together with the rapid spread of barbed wire fences, brought an abrupt end to the open-range cattle boom and with it the dominance of the longhorn. Fencing made possible controlled breeding, and with the end of free grass it was economically advisable to raise cattle that developed faster than longhorns. By this time ranchers had begun crossing longhorns with shorthorn Durhams and later with Herefords , thus producing excellent beef animals. Longhorns were bred almost out of existence; by the 1920s only a few small herds remained.

In 1927 the Texas longhorn was saved from probable extinction by Will C. Barnes and other Forest Service men, when they collected a small herd of breeding stock in South Texas for the Wichita Mountains Wildlife Refuge in Oklahoma. A few years later J. Frank Dobie , with the help of former range inspector Graves Peeler and financial support from oilman Sid W. Richardson , gathered small herds for Texas state parks. After the wildlife-refuge herd had increased to several hundred, the Forest Service held annual sales of surplus animals. Cowmen at first purchased them as curiosities, then rediscovered the longhorn's longevity, resistance to disease, fertility, ease of calving, and ability to thrive on marginal pastures. Its growing popularity in beef herds was spurred by a diet-conscious population's desire for lean beef.

In 1964 Charles Schreiner III of the YO Ranch took the lead in organizing the Texas Longhorn Breeders Association of America, which maintains a registry in order to perpetuate the breed in a pure state. Since then the number of longhorns and their use in cross-breeding have steadily increased, and their future appears secure. Since 1948 the official state Texas longhorn herd has been kept at Fort Griffin State Historic Site which is now part of the Texas Historical Commission . Smaller longhorn herds have been located at various times at Possum Kingdom State Recreation Area , Palo Duro Canyon State Scenic Park , Abilene State Park , Dinosaur Valley State Park , and Copper Breaks State Park .

Is history important to you?

We need your support because we are a non-profit that relies upon contributions from our community in order to record and preserve the history of our state. Every dollar helps .

• Bibliography
• Image Use Disclaimer

Will C. Barnes, "Wichita Forest Will Be Lair of Longhorns," The Cattleman , April 1926. J. Frank Dobie, The Longhorns (Boston: Little, Brown, 1941; rpt., Austin: University of Texas Press, 1980). Paul Horn, "Can Longhorns Contribute to the Beef Business?," The Cattleman , September 1972. Dan Kilgore, "Texas Cattle Origins," The Cattleman , January 1983. John E. Rouse, The Criollo: Spanish Cattle in the Americas (Norman: University of Oklahoma Press, 1977). Jimmy M. Skaggs, The Cattle-Trailing Industry: Between Supply and Demand, 1866–1890 (Lawrence: University Press of Kansas, 1973). James Westfall Thompson, History of Livestock Raising in the United States, 1607–1860 (Washington: U.S. Department of Agriculture, 1942). Don Worcester, The Texas Longhorn: Relic of the Past, Asset for the Future (College Station: Texas A&M University Press, 1987).

Categories:

• Ranching and Cowboys
• Cattle Breeds

Time Periods:

• Late Nineteenth-Century Texas

The following, adapted from the Chicago Manual of Style , 15th edition, is the preferred citation for this entry.

Donald E. Worcester, “Longhorn Cattle,” Handbook of Texas Online , accessed June 18, 2024, https://www.tshaonline.org/handbook/entries/longhorn-cattle.

Published by the Texas State Historical Association.

TID : ATL02

All copyrighted materials included within the Handbook of Texas Online are in accordance with Title 17 U.S.C. Section 107 related to Copyright and “Fair Use” for Non-Profit educational institutions, which permits the Texas State Historical Association (TSHA), to utilize copyrighted materials to further scholarship, education, and inform the public. The TSHA makes every effort to conform to the principles of fair use and to comply with copyright law.

For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml

If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.

You might also be interested in:

Beasley's Vaqueros

Be the first to know

Sign up for our newsletter, Especially Texan , and stay up to date on all things Texas.

• Skip to global NPS navigation
• Skip to this park navigation
• Skip to the main content
• Skip to this park information section
• Skip to the footer section

Exiting nps.gov

Alerts in effect, frequently asked questions about longhorn cattle.

Last updated: December 15, 2023

Park footer

Contact info, mailing address:.

PO Box 7 Medora, ND 58645

701 623-4466

Stay Connected

Wichita Mountains Wildlife Refuge 81st Annual Texas Longhorn Cattle Auction

The 81st annual Wichita Mountains Wildlife Refuge longhorn sale will be held at Stockman Oklahoma Livestock Marketing, Inc. (Apache Auction Market) in Apache, Oklahoma on Thursday April 11, 2024. Stockman Oklahoma Livestock Marketing is located 0.75 miles northwest of Apache, Oklahoma off Highway 19. Approximately 50 animals will be available, including 2 year old bulls, yearlings, and calves. Stockman Oklahoma Livestock Marketing will have information pertaining to the sale available on their website and Facebook page .

All sale animals may be viewed at the Stockman Oklahoma Livestock Marketing between 11:00 a.m. and 4:00 p.m. on April 10, 2024. All longhorns being sold are registered with or subject for registration with the Texas Longhorn Breeders Association of America (TLBAA), International Texas Longhorn Association (ITLA), and the Cattleman’s Texas Longhorn Registry (CTLR). Contact Dan McDonald to obtain registration paperwork or to obtain documentation of registered longhorns after purchase .

Heifer calves have been vaccinated against brucellosis with RB-51 vaccine. All bull and heifer calves have been vaccinated against blackleg disease. Health certificates required for interstate shipment of longhorn will be provided by a veterinarian following the auction. Breeding age bulls (~12-24 months) will have tested negative for Trichomoniasis. Prospective buyers should be familiar with their state’s requirements for importing cattle from Oklahoma.

Stockman Oklahoma Livestock Marketing accepts personal checks, cashier’s check, or cash for payment following the auction. 

Latest Press Releases

You are exiting the U.S. Fish and Wildlife Service website

You are being directed to

We do not guarantee that the websites we link to comply with Section 508 (Accessibility Requirements) of the Rehabilitation Act. Links also do not constitute endorsement, recommendation, or favoring by the U.S. Fish and Wildlife Service.

• Recipes Home
• At Home With Beef
• Idaho Today Video Series Home
• It's National Hot Dog Day!
• Idaho Beef Month
• Home of Idaho Finger Steaks
• Cooking Home
• Local Producers & Suppliers Directory
• Raising Beef Home
• Beef Counts
• Raising Beef - Meet Idaho's Ranchers
• Cattlemen's Corner Home
• Beef Industry Research
• Idaho Beef Quality Assurance Certification
• About Us Home
• Upcoming Events

Local Producers & Suppliers Directory

The Idaho Beef Council's Local Producers & Suppliers Directory is here to help introduce you to ranchers in your area who sell beef directly to consumers looking to buy local.

HOW MUCH BEEF DO I GET?

Buying beef directly from a local farmer or rancher often involves purchasing a half or quarter share of a live animal. Understanding roughly how much beef you will receive and the choices you will be able to make about cuts is key to having a great experience and getting the value you seek.

Learn More >

KNOW YOUR BEEF CHOICES

Like the farmers and ranchers who choose how best to raise their cattle for beef, you have choices when it comes to the beef you buy. You may see a variety of statements that reflect different production practices. Learn more about what these mean and make informed purchasing decisions.

view the document

cattle producers - you are invited!

If you are a cattle producer interested in expanding your options for delivering your beef to Idaho's buy-local market, you are invited and encouraged to complete the online application.  

 If you  are new to selling direct to consumers you should contact the University of Idaho (U of I)  local extension office to find out how to comply with the United States Department of Agriculture (USDA) Food Safety Inspection Service (FSIS) regulations and learn how to meet labeling requirements.

apply today >

Jump to a county

BQA Certified - Beef Quality Assurance is a program that trains farmers and ranchers on best practice cattle management techniques to ensure their animals and the environment are cared for within a standard set of guidelines and regulations across the U.S. beef industry. 

Natural - A product containing no artificial ingredient or added color and is only minimally processed.

ISDA Organic

Grass Finished - Animals spend their whole lives eating grass or forage.

Grain Finished - Animals spend the majority of their lives eating grass or forage and then are finished on grain.

Direct Sales

CHOICE CUTS FRESH AND SMOKED MEATS

12570 W. Fairview Ave, Suite 101 Boise, ID 83713

208-323-4554

ChoiceCutsMeats.com

About Us:  All Choice Cuts beef is USDA Choice or Prime Cuts and all natural meats are featured.

Meridian Meat & Sausage

1191 Bower Meridian, ID 83642

208-888-5588

About Us: Meridian Meat & Sausage offers quality beef and veal. We have been in business since 1960 and are family-owned and operated.

Weiser River Ranch

2381 US Highway 96 PO Box 5 Council, ID 83612

516-330-6498

WeiserRiverRanch.com

About Us: We have always practiced humane, low stress handling practices. Following legal requirements our heifers are bangs vaccinated. Bulls, cows and heifers are wormed annually treated with 8-way and cows and calves are vaccinated with Bovishield Gold. Calves are vaccinated at branding and preconditioned 30-days prior to weaning.

We offer whole beef, 1/2 beef, individual packages of all primal cuts, including ground beef. All of our finished beef is grass fed. Our herd is mostly Angus crossbred with an approximate 20% contribution from Hereford and Charolais seed stock.

Other than seed stock, we have maintained a closed herd for twenty-two years. Biosecurity is very important to us; access to our ranch is strictly limited. Our herd lives year-round on our ranch and are not transported to winter or summer pasture. We raise all the hay fed to the cows and calves through the winter on fields that are not fertilized or sprayed with anything.

Pratt Family Beef

279 N 400 E Blackfoot, ID 83221

208-681-6596

prattfamilybeef.com

Grass Finished

Global Animal Partnership - Level 4

IMI Global Non-GMO certified

About Us: We sell beef by the quarter, half, and whole. The product is individually packaged and customized orders are available open request to include steak size, jerky, burger patties etc.

We are a fifth generation family ranch raising grass-finished cattle in Southeast Idaho. Our cattle spend their lives on pasture, never receive added growth hormones and are handled using low-stress techniques. Our ranch is home to a diverse landscape of soils, plants and animals and we manage our resources holistically.

H&M Meats and Catering

215 14th Ave S Nampa, ID 83651

208-467-0999

hmmeats.com

About Us:  At H&M, we’re not your average meat shop. Most of what we sell is custom cut and hand wrapped or vacuum sealed to your specifications. This ensures that the meat is fresh and cut just how you like it. When you walk through our doors you’re greeted with a smile and handed your order, as opposed to a traditional meat case. 

Custom Cuts: We typically keep tenderloin, marinated tri-tip, rib-eye, prime rib, and New Yorks on hand, just tell us how many you're feeding or how thick you'd like the cut. We also season, marinate, or sauce our meats upon request at no additional charge so your meal is ready to take home and cook the way you want it.

Meat Bundles: We offer a variety of bundles that can fit your budget and fill your freezer.

Locker Beef: We offer locker beef in whole, half, and quarters cut and double wrapped to your family's specifications.

PO Box 124 Hammett, ID 83627

208-340-6664

desertmountaingrassfed.com

 USDA Inspected

About Us: Desert Mountain Grass Fed Beef offers grass-fed/finished Akaushi beef. No antibiotics, no hormones, non-GMO, gap step 4, and pasture-raised birth to finish by our family ranchers.

We raise 100% grass-fed and finished beef- creating a circle of sustainability between the sun, grass, water, and soil for the good of the whole.

Cross o meats

5846 Hwy 95 S

Pollock, ID 83547

Phone: (208) 628-3868

CrossOMeats.com

BQA Certified

Grain Finished

 Direct Sales

About Us: At Cross O Meats we not only provide our customers with the larger 1/8, 1/4, and 1/2 options, but we also provide the very popular variety packs that fit the needs of all family sizes and tastes buds. Our mountain raised beef is raised right here in the high elevations of central Idaho, grazing on rich mountain grasses and drinking from fresh mountain springs, you don't get more natural than this!  Dry-aged and finished to perfection with local non-GMO barley gives our beef a premium tenderness and taste that you'll only find comparable at top high-end restaurants.

Being the sixth generation here on the ranch, we pride ourselves with top quality cattle, integrity, and serving American families American beef!  We ship directly to your door in all 50 states and also offer local delivery between Lewiston, ID and Boise, ID. We look forward to serving your family!

Silver star custom meats

3636 N Main St Iona, ID 83427

208-201-1598

About Us: We offer Whole Beef, 1/2 Beef, and retail cuts of Beef, Pork, and Wagyu Beef. We also make and process our own Brats, Sausage, Sausage links, and other specialty Items.

We pride ourselves in doing the highest quality processing possible for our customers. We are a custom exempt shop and the majority of what we do is custom processing. We focus on quality and cleanliness. We go above and beyond to make sure our plant is extremely clean and to the highest standards of sanitation.  We love what we do!

MOUNTAIN VIEW CUSTOM MEATS

761 S Four Winds Road Coeur d'Alene, ID 83814-9685

208-765-6887

MountainViewCustomMeats.com 

About Us:  We are a small, family owned business with deep Idaho roots. We specialize in smoked meat products and Italian Charcuterie. We love what we do!

1130 Idler's Rest Rd

Moscow, ID 83843

Phone: 541-519-3608

62RANCHBeef.com

About Us: Our beef is raised in the most sustainable way possible. These are crossbred cattle, allowing for the most efficient, most delectable eating experience, not only in tenderness but overall taste. This allows us to finish our cattle primarily on forage (local grasses and alfalfa) with only a small amount of local grain screenings as a supplement.

Big Canyon Beef

2781 Central Ridge Rd

Craigmont, ID 83523

208-816-0306

bigcanyonbeef.com

About Us: Here at Big Canyon Beef we provide USDA inspected, wholesome, delicious individual cuts of beef, such as rib steaks, T-bone steaks, Tomahawk steaks, hamburger, patties, and a few choice roasts. We also provide 1/4's, 1/2's, and whole beef for the customer who wants to buy in bulk. You can now order online and we will ship directly to your door or if you are close enough we have scheduled bi-monthly drop off points around our region. Our cattle are either fed hay or out on grass. 

When the cattle reach about 800 lbs we continue to keep them on pasture and supplement them with barley to get that great finished taste. Our cattle are bred to be more moderate in size so they can traverse steep, rugged country more efficiently. We have also been selecting bulls with great genetic attributes to ensure our customers have tender, flavorful beef that will keep them coming back. Our cattle have been grading 95% choice and prime when we do take them to the packers.

We are a family ranch located in scenic north central Idaho on the breaks of the Clearwater River. We are deeply passionate about holistic grazing and leaving the grass and pastures healthier for generations to come. The last few years we have been concentrating on regenerative agriculture and using the cattle as a tool for soil health.

Idaho Beef, LLC

504 Main Street, Suite 122

Lewiston, ID 83501

Phone: (208) 816-1620

IdahoBeef4U.com

About Us: Idaho Beef For You connects Idaho producers with the urban areas around the Pacific Northwest. Prices include delivery. We offer a discount for orders from within Idaho. 

We offer bulk beef in 1/8, 1/4, 1/2, and whole beef sizes. Expert sourcing of hormone-free beef from local farms by a 4th generation Idaho cattleman. Free delivery in Northwest Idaho. Cutting and wrapping included. 

arrow b grass-fed beef

20161 Steiner Valley Road

Oreana, ID 83650

Phone: 208-316-7373

ArrowBGrassFed.com

About Us: We sell 100% grass fed beef directly to the consumer. Customers can purchase beef shares or individual cuts. Our beef is raised in Idaho and is USDA certified and packaged.

The hard working resourceful spirit of the west is alive at Arrow B Ranch. Out here we work not because we have to but because it is our purpose. Together we work with our children and employees to bring you quality Idaho grass fed beef the good old fashioned way...from ranch to table.

hipwell ranch

15681 Bates Creek Rd

Phone:  208-495-6818 

HipwellRanch.com

About Us: Our family works hard to provide quality, Idaho meats direct to you! Hipwell Ranch offers All Natural, Grass Fed and Finished Beef. No antibiotics, no hormones, no GMO - simply back to our roots farming practices that create healthy soils, sustainable feed, and high nutritional benefits for all Hipwell Ranch meats.

thomas cattle company

18239 Short Cut Rd

Phone: (208) 834-2251

ThomasCattleCompany.com

About Us: Thomas Cattle Company is a family ranching operation one hour south of Boise. We raise premium Angus beef in the Owyhee Mountains. As third generation ranchers, Seth and Logan Thomas use their expertise and knowledge to raise premium quality beef that regularly rates prime or high choice.  

Thomas Cattle Company sells premium all natural Angus beef direct to consumers as individual cuts, bundles, and 1/4, 1/2, or whole beef shares.

wilsey ranch

16550 US Hwy 95, Marsing, ID 83639

Phone: 208-337-4780

WilseyRanch.com

About Us: We offer grass fed and finished Wagyu (akaushi) beef in whole, 1/2, and 1/4 beef as well as beef bundles and individual cuts. A WOMEN OWNED AND FAMILY OPERATED RANCH RAISING GRASS FED AND FINISHED WAGYU BEEF IN THE OWYHEE MOUNTAINS. BORN, RAISED, AND HARVESTED IN IDAHO. Founding members of The Boise Farmers Market and 2011 Owyhee Conservationist of the Year.

Howell Hay and Livestock

Tomas Howell

2111 County Line Road Emmett, ID 83617

208-841-1751

About Us:  We have been raising beef cattle in Payette county for over 20 years. Excellent home grown, grain finished Angus beef.

malson Angus & herefords

2901 SW 9th AVE

Parma, ID 83660

Phone: (208) 739-2265

MalsonAngus.com

Direct sales

About Us: Malson Angus & Herefords is where "Quality Comes First." We market our beef under our MF brand. Our family ranch uses the best Angus and Hereford genetics to produce high-quality, tender, consistent beef for our customers.

Whole or halves of beef available, as well as smaller beef bundles and beef by the cut.

meat and potato company

734 Falls Ave

Twin Falls, ID 83301

Phone: 208-404-9247

MeatAndPotatoCo.com 

About Us: Sourcing local restaurant quality beef for delivery to your home! Supporting local business and agriculture in a modern delivery model with responsible packaging.

Offering individual cut and aged steaks, ground beef, and roasts. Top two thirds choice program.  

Disclaimer: Inclusion in the directory does not imply IBC affiliation or endorsement of services or products. The IBC claims no responsibility for customer experience should you purchase beef from a farm, ranch or butcher shop included in this listing. If you are a farmer, rancher or butcher shop that offers beef to consumers and you would like to be included on this listing, please submit an application form . If you would like to be removed from this listing, please submit your business name, location, contact information and website properties to our contact form.

Item added to your cart

Here is a free business plan sample for a fruit and vegetable store.

Have you ever envisioned owning a bustling fruit and vegetable market that serves as a cornerstone of health in your community? Wondering where to start?

Look no further, as we're about to guide you through a comprehensive business plan tailored for a fruit and vegetable market.

Creating a solid business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to turn your fresh produce venture into a thriving business.

To jumpstart your planning process with ease and precision, feel free to utilize our fruit and vegetable market business plan template. Our team of experts is also on standby to provide a free review and fine-tuning of your plan.

How to draft a great business plan for your fruit and vegetable store?

A good business plan for a fruit and vegetable market must cater to the unique aspects of this type of retail business.

Initially, it's crucial to provide a comprehensive overview of the market landscape. This includes up-to-date statistics and an exploration of emerging trends within the industry, similar to what we've incorporated in our fruit and vegetable market business plan template .

Your business plan should articulate your vision clearly. Define your target demographic (such as local residents, restaurants, or health-conscious consumers) and establish your market's distinctive features (like offering organic produce, exotic fruits, or locally-sourced vegetables).

Market analysis is the next critical component. This requires a thorough examination of local competitors, market dynamics, and consumer buying patterns.

For a fruit and vegetable market, it's imperative to detail the range of products you intend to sell. Describe your selection of fruits, vegetables, herbs, and any additional items you plan to offer, and discuss how these choices align with the preferences and needs of your customer base.

The operational plan is equally important. It should outline the location of your market, the layout of the retail space, your supply chain for fresh produce, and inventory management practices.

Given the nature of a fruit and vegetable market, it is vital to highlight the freshness and quality of your produce, your relationships with growers and suppliers, and adherence to health and safety standards.

Then, delve into your marketing and sales strategies. How do you plan to attract and keep customers coming back? Consider your approach to promotions, customer loyalty programs, and potential value-added services (like home delivery or a juice bar).

Incorporating digital strategies, such as an online ordering system or a robust social media presence, is also crucial in the modern marketplace.

The financial section is another cornerstone of your business plan. It should encompass the initial investment, projected sales, operating expenses, and the point at which you expect to break even.

With a fruit and vegetable market, managing waste and understanding the shelf life of products are critical, so precise planning and knowledge of your financials are essential. For assistance, consider using our financial forecast for a fruit and vegetable market .

Compared to other business plans, a fruit and vegetable market plan must pay closer attention to the perishability of inventory, the importance of a robust supply chain, and the potential for seasonal fluctuations.

A well-crafted business plan not only helps you to define your strategies and vision but also plays a pivotal role in attracting investors or securing loans.

Lenders and investors are keen on a solid market analysis, realistic financial projections, and a comprehensive understanding of the day-to-day operations of a fruit and vegetable market.

By presenting a thorough and substantiated plan, you showcase your dedication and readiness for the success of your venture.

To achieve these goals while saving time, you are welcome to fill out our fruit and vegetable market business plan template .

A free example of business plan for a fruit and vegetable store

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a fruit and vegetable market .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The fruit and vegetable market is an essential and robust component of the global food industry.

Recent estimates value the global fruit and vegetable trade at over 1 trillion dollars, with expectations for continued growth as consumers seek healthier eating options. In the United States, the fruit and vegetable industry contributes significantly to the economy, with thousands of markets and stores providing a wide range of produce to meet consumer demand.

These statistics underscore the critical role that fruit and vegetable markets play in not only providing nutritious food options but also in supporting local agriculture and economies.

Current trends in the fruit and vegetable industry indicate a shift towards organic and locally sourced produce, as consumers become more health-conscious and environmentally aware.

There is an increasing demand for organic fruits and vegetables, driven by the perception of better quality and concerns about pesticides and other chemicals. The local food movement is also gaining momentum, with consumers showing a preference for produce that is grown locally to support community farmers and reduce carbon emissions associated with transportation.

Technological advancements are influencing the industry as well, with innovations in vertical farming and hydroponics allowing for more sustainable and space-efficient growing methods.

Online grocery shopping and delivery services are expanding, making it easier for consumers to access fresh produce directly from their homes.

Additionally, the push for transparency in food sourcing continues to grow, with consumers wanting to know more about where their food comes from and how it is grown.

These trends are shaping the future of the fruit and vegetable market, as businesses strive to meet the evolving preferences and values of modern consumers.

Success Factors

Several key factors contribute to the success of a fruit and vegetable market.

Quality and freshness of produce are paramount. Markets that offer a wide variety of fresh, high-quality fruits and vegetables are more likely to build and maintain a dedicated customer base.

Diversity in product offerings, including exotic or hard-to-find produce, can differentiate a market from its competitors.

Location is also vital, as markets that are easily accessible to consumers will naturally attract more foot traffic.

Customer service is another important aspect, with knowledgeable and friendly staff enhancing the shopping experience and encouraging repeat visits.

Effective cost management and the ability to adapt to changing consumer trends, such as the demand for organic and locally grown produce, are crucial for the long-term viability of a fruit and vegetable market.

The Project

Project presentation.

Our fruit and vegetable market project is designed to cater to the increasing consumer demand for fresh, organic, and locally-sourced produce. Situated in a community-focused neighborhood, our market will offer a diverse selection of fruits and vegetables, emphasizing seasonal and organic options. We will partner with local farmers and suppliers to ensure that our customers have access to the freshest produce available, supporting sustainable agricultural practices and reducing our carbon footprint.

We aim to provide not just produce, but a holistic healthy eating experience by offering a range of complementary products such as herbs, spices, and artisanal condiments. Our market will be a hub for health-conscious consumers and those interested in cooking with the finest ingredients.

Our fruit and vegetable market is set to become a cornerstone in the community, promoting healthier lifestyles and fostering connections between local producers and consumers.

Value Proposition

The value proposition of our fruit and vegetable market lies in our commitment to providing the community with the highest quality fresh produce. We understand the importance of nutrition and the role that fruits and vegetables play in maintaining a healthy diet.

Our market will offer a unique shopping experience where customers can enjoy a wide variety of produce, learn about the benefits of incorporating more fruits and vegetables into their diets, and discover new and exotic varieties. We are dedicated to creating a welcoming environment where everyone can find something to enrich their meals and support their well-being.

By focusing on local and organic sourcing, we also contribute to the sustainability of our food systems and the prosperity of local farmers, aligning our business with the values of environmental stewardship and community support.

Project Owner

The project owner is an individual with a profound passion for healthy living and community engagement. With a background in agricultural studies and experience in the food retail industry, they are well-equipped to establish a market that prioritizes quality and freshness.

They bring a wealth of knowledge about the seasonality and sourcing of produce, and are committed to creating a marketplace that reflects the diversity and richness of nature's offerings. Their dedication to health, nutrition, and sustainability drives them to build a market that not only sells fruits and vegetables but also educates and inspires the community to embrace a healthier, more sustainable lifestyle.

Their vision is to create a space where the joy of fresh, wholesome food is accessible to all, and where the market serves as a vibrant gathering place for people to connect with their food and each other.

The Market Study

Market segments.

The market segments for this fruit and vegetable market are diverse and cater to a wide range of consumers.

Firstly, there are health-conscious individuals who prioritize fresh, organic produce in their diets for wellness and nutritional benefits.

Secondly, the market serves customers who are looking for locally-sourced and seasonal produce to support community farmers and reduce their carbon footprint.

Additionally, the market attracts individuals with specific dietary needs, such as vegans, vegetarians, and those with food sensitivities who require a variety of fresh produce options.

Culinary professionals, including chefs and caterers, represent another segment, seeking high-quality ingredients to enhance their dishes.

SWOT Analysis

A SWOT analysis of the fruit and vegetable market project highlights several key factors.

Strengths include a strong focus on fresh, high-quality produce, relationships with local farmers, and a commitment to sustainability and eco-friendly practices.

Weaknesses might involve the perishable nature of inventory, the need for constant supply chain management, and potential seasonal fluctuations in product availability.

Opportunities exist in expanding the market's reach through online sales and delivery services, as well as in educating consumers about the benefits of eating fresh and local produce.

Threats could include competition from larger grocery chains with more buying power, adverse weather affecting crop yields, and potential economic downturns reducing consumer spending on premium produce.

Competitor Analysis

Competitor analysis in the fruit and vegetable market sector indicates a varied landscape.

Direct competitors include other local markets, organic food stores, and large supermarkets with extensive produce sections.

These competitors vie for customers who value convenience, variety, and price.

Potential competitive advantages for our market include superior product freshness, strong community ties, exceptional customer service, and a focus on sustainable and ethical sourcing.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a niche and ensuring customer loyalty.

Competitive Advantages

Our fruit and vegetable market's dedication to offering the freshest and highest quality produce sets us apart from the competition.

We provide a wide array of fruits and vegetables, including rare and exotic items, to cater to the diverse tastes and needs of our customers.

Our commitment to sustainability, through supporting local farmers and minimizing waste, resonates with environmentally conscious consumers.

We also emphasize transparency and education about the source and benefits of our produce, fostering a trusting relationship with our clientele.

You can also read our articles about: - how to open a fruit and vegetable store: a complete guide - the customer segments of a fruit and vegetable store - the competition study for a fruit and vegetable store

The Strategy

Development plan.

Our three-year development plan for the fresh fruit and vegetable market is designed to promote healthy living within the community.

In the first year, our goal is to establish a strong local presence by sourcing a wide variety of high-quality, seasonal produce and building relationships with local farmers and suppliers.

The second year will focus on expanding our reach by setting up additional market locations and possibly introducing mobile market services to access a broader customer base.

In the third year, we plan to diversify our offerings by including organic and exotic fruits and vegetables, as well as implementing educational programs on nutrition and sustainable agriculture.

Throughout this period, we will be committed to sustainability, community engagement, and providing exceptional service to ensure we become a staple in our customers' healthy lifestyles.

Business Model Canvas

The Business Model Canvas for our fruit and vegetable market targets health-conscious consumers and those looking for fresh, local produce.

Our value proposition is centered on offering the freshest, high-quality fruits and vegetables, with a focus on local and organic options, and providing exceptional customer service.

We will sell our products through our physical market locations and consider an online ordering system for customer convenience, utilizing our key resources such as our relationships with local farmers and our knowledgeable staff.

Key activities include sourcing and curating produce, maintaining quality control, and engaging with the community.

Our revenue streams will be generated from the sales of produce, while our costs will be associated with procurement, operations, and marketing efforts.

Access a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on community engagement and education.

We aim to highlight the health benefits of fresh produce and the environmental advantages of buying locally. Our approach includes community events, cooking demonstrations, and partnerships with local health and wellness organizations.

We will also leverage social media to showcase our daily offerings, share tips on healthy eating, and feature stories from our partner farmers.

Additionally, we plan to offer loyalty programs and seasonal promotions to encourage repeat business and attract new customers.

Risk Policy

The risk policy for our fruit and vegetable market focuses on mitigating risks associated with perishable goods, supply chain management, and market fluctuations.

We will implement strict quality control measures and develop a robust inventory management system to minimize waste and ensure product freshness.

Building strong relationships with a diverse group of suppliers will help us manage supply risks and price volatility.

We will also maintain a conservative financial strategy to manage operational costs effectively and ensure business sustainability.

Insurance coverage will be in place to protect against unforeseen events that could impact our business operations.

Why Our Project is Viable

We believe in the viability of a fruit and vegetable market that prioritizes freshness, quality, and community health.

With a growing trend towards healthy eating and local sourcing, our market is well-positioned to meet consumer demand.

We are committed to creating a shopping experience that supports local agriculture and provides educational value to our customers.

Adaptable to market trends and customer feedback, we are excited about the potential of our fruit and vegetable market to become a cornerstone of healthy living in our community.

You can also read our articles about: - the Business Model Canvas of a fruit and vegetable store - the marketing strategy for a fruit and vegetable store

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a fruit and vegetable market and our financial plan for a fruit and vegetable market .

Initial expenses for our fruit and vegetable market include costs for securing a retail space in a high-traffic area, purchasing refrigeration units and display equipment to maintain and showcase fresh produce, obtaining necessary permits and licenses, investing in a robust inventory management system, and launching marketing initiatives to attract customers to our location.

Our revenue assumptions are based on an in-depth analysis of the local market demand for fresh, high-quality fruits and vegetables, taking into account the increasing trend towards healthy eating and organic produce.

We expect sales to grow steadily as we establish our market's reputation for offering a wide variety of fresh and locally sourced produce.

The projected income statement outlines expected revenues from the sale of fruits and vegetables, cost of goods sold (including procurement, transportation, and storage), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our fruit and vegetable market.

The projected balance sheet will reflect assets such as refrigeration and display equipment, inventory of fresh produce, and liabilities including any loans and operational expenses.

It will provide a snapshot of the financial condition of our market at the end of each fiscal period.

Our projected cash flow statement will detail all cash inflows from sales and outflows for expenses, helping us to predict our financial needs and ensure we have sufficient funds to operate smoothly.

The projected financing plan will outline the sources of funding we intend to tap into to cover our initial setup costs and any additional financing needs.

The working capital requirement for our market will be carefully managed to maintain adequate liquidity for day-to-day operations, such as purchasing fresh stock, managing inventory, and covering staff wages.

The break-even analysis will determine the volume of sales we need to achieve to cover all our costs and begin generating a profit, marking the point at which our market becomes financially sustainable.

Key performance indicators we will monitor include the turnover rate of our inventory, the gross margin on produce sales, the current ratio to evaluate our ability to meet short-term obligations, and the return on investment to gauge the profitability of the capital invested in our market.

These metrics will be instrumental in assessing the financial performance and overall success of our fruit and vegetable market.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a fruit and vegetable store .

• Choosing a selection results in a full page refresh.
• Opens in a new window.

Pardon Our Interruption

As you were browsing something about your browser made us think you were a bot. There are a few reasons this might happen:

• You've disabled JavaScript in your web browser.
• You're a power user moving through this website with super-human speed.
• You've disabled cookies in your web browser.
• A third-party browser plugin, such as Ghostery or NoScript, is preventing JavaScript from running. Additional information is available in this support article .

To regain access, please make sure that cookies and JavaScript are enabled before reloading the page.

After completing the CAPTCHA below, you will immediately regain access to the site again.

Liquidating The Herd

By: darol dickinson.

I received a phone call from a lady last Fall who had just lost her husband. She offered her whole Texas Longhorn herd to me at a "bargain price" because she wanted to sell promptly before winter. She didn't have any winter feed. Immediately I wanted to help the lady so I asked her some questions. Her answers were all very disappointing. After ending the call, discouraged, I thought for hours about this nice lady and the mistakes that she had inherited.

Herd liquidation when family members truly love the cattle is always a sad thing. However, there are times when liquidation is the only thing to do. As I thought about this elderly lady that I had never met, I know there will be others in the same decision making process. Every period in life either good or bad will be a learning experience. It is good to learn from other's mistakes rather than our own.

• Question: What are the bloodlines? I don't know. My husband said they were really good ones. He took care of that.
• Question: Do you have the registration certificates? The man he purchased them from said they all could be registered (five years ago.)
• Question: Are the cattle identifiable with number and holding brands? We never branded them but the first ones be bought were branded.
• Question: What do you want for the cattle? I see photos of cattle selling for $2000 and $5000 that aren't any better than our cattle. If you take the whole herd I would sell for $2500 each, all 69 of them.
• Question: Do you have photos of the cattle? No, but maybe my grandson can take some. He has one of those little digitals. (In four months no photos have arrived.)
• Question: Have you considered running ads to spread the word about selling your cattle? No.

By this date the cattle have probably been liquidated and I would guess some one gave about $300 to $500 each for them, if they were fat and healthy. The lady probably thinks the buyer "stole" them from her and perhaps cheated her at a weakened moment.

Thinking about the mistakes made here, how can others avoid this same outcome? How, as a husband, can this be avoided as a major problem to leave with a spouse.

For starters you are either in the registered cattle business or you aren't. Every critter purchased must be registered. Before purchasing there needs to be an agreement. The seller must transfer the certificates promptly right after the purchase check clears the bank. If the seller doesn't provide, transfer, and pay for these certificates, that is a clue that you have a problem. If the seller doesn't offer to promptly take care of this house keeping job, that is the time to get real serious with them. The same duty falls on everyone when selling registered cattle. Can one even dream of a car dealer or real estate agent that just "forgot" to transfer the deeds? Don't do it to someone and don't let them do it to you!

Records must be retained on herd additions and registration certificates kept in order. If not, all cattle are considered as grade or generic cattle and their value is only determined by body condition and weight. Do not think you can consign one to a registered sale and receive several thousand dollars. It doesn't happen.

Regular vaccination and trace mineral provision (not just salt) is important to keep the herd healthy. Most areas need annual or twice annual worming of every critter. These management details cost, but they pay for themselves with a good healthy and consistently reproducing herd.

The registered Texas Longhorn business is a marketing business. It is not just a multiplication thing. Right from the first Longhorn purchase it is normal planning to start some form of advertising effort. More than one publication is a way to spread the information to several audiences. Start the advertisements before there is a desperately needed liquidation. Keep a list of inquiries with clearly written addresses from the ads. It is better to have ready buyers when needed than surplus stock and no place to sell them. One is much nicer than the other.

Take photos of every critter when they are fat and slick. When an advertising photo is needed for a January ad, don't be skiing about the pasture with a camera expecting the cattle to photograph well. Regular photography of cattle in good condition should be done using a numbering system so the photos can be located when needed.

Cull cattle do not help the herd to improve. Castrate and eliminate extra males. One bull can breed 40 to 80 cows. Don't force the herd sire to fight off the whole bull calf crop of the last two years just to do his job. Eliminate old non producing cows. Keep replacing the herd with young stock. Today ground beef is the leading selling meat product grown in the USA. Although an old cow will only bring $300 to $400 at a generic livestock auction, her grind is worth $1000 to $1300 in one pound packages. If a person doesn't want to take an old critter to a custom processing plant in the area and add another thousand dollars to the liquidation, get over it. If God didn't expect people to eat cattle, why did he make them out of steak and healthy lean burger.

Don't hesitate to grind unproductive cows. The value of hamburger is normally triple what they will sell for in a commercial sale barn. Share the burger with family members and everyone wins. You can develop a market for Longhorn grind locally. Nearly 300 million people in the USA eat ground beef. With proper processing the product from Texas Longhorns will be much higher in nutrition and all around health quality than they can get at their grocery store.

When the herd sire has daughters old enough to breed, consider grinding him. Very few adult sires are selling for more money than the value of burger. Only the really good bulls are worth a premium above grind. Young virgin bulls often bring much more money than used senior sires. Use a young unrelated bull and grind the old bull.

Most people think their bull is really, really good. Remember the facts of life are, 50% of all bulls are below average and the other 50% are above average. Unless you are absolutely sure your bull is above average by quite a lot, he is definitely a good burger prospect. Always force yourself to keep an eye on reality.

One way to increase herd value is artificial insemination. The same 50% applies to semen sires. Half of them are also in the bottom 50% of the A. I. sire group. Only breed to the very best AI sires. Progressive beef breeds are breeding over 40% of their cows AI. Dairy herds are over 90% AI. In the Longhorn breed less than 2% are AI bred. What does this tell you?

Don't over stock your pastures. It is often better business to lease more pasture, if it is needed, than to buy land or buy feed. Always consider leasing land as an option to liquidation. Often Texas Longhorns are more profitable than land investments.

There are management methods that can cause herd values to increase, and methods that cause value reductions. Ask someone successful with registered Texas Longhorns who has been in the business a long time to explain the difference. Don't ask a commercial cattle raiser, there is a lot of difference in registered and commercial.

Participate in national association activities and local affiliate events. This is a team effort business. Although it is nice for other people to always carry your water, the time comes when each needs to serve in some helpful capacity to increase breed awareness, show organization, field days, etc.

If you are a multiplier of cattle you have a responsibility to be a multiplier of cattle producers. Encourage friends to raise Longhorns. Every breed can only grow as fast as new people come into the circle of friends and producers. Some owners hope to profitably sell cattle in the future yet have never signed up a single new member. Is something wrong with this picture?

Some cattle multipliers totally refuse to contribute. Will they help build the world Texas Longhorn business or just harvest the efforts of producers who have carried water in days past? Part of enjoying a liquidation at some future day (or your widow) is to have generously contributed to the success of the breed, the association and to healthy promotional efforts. There are some people who have raised quality cattle for ten or twenty years and have never purchased a color page ad or donated to a benefit association fund raiser. Some are givers and some are only takers, and everyone knows the difference.

Plan a liquidation as far into the future as possible. These things take time and planning. Registered cattle always sell higher in the Spring than in the Fall. When wild birds start to lay eggs and grass starts to grow, it is the right time to sell. At that time cattle are higher in value.

As you think of things that are good and positive and compare them to failed efforts that are proven not to work, notice that there is a great difference. Some actions make good and profitable things happen and some actions cause failure and discouragement.

I hope this article will assist each TLJ reader in successful planning and herd evaluation. May you never have to liquidate.....but if you do, I hope your business plan is so sound you can't stir the buyers with a scoop shovel and they stand at the door fighting over who gets to buy the first load of your registered Texas Longhorns.

Longhorn Steakhouse Drink Menu & Guide (Updated)

Last Updated on June 15, 2024 by Shari Mason

Longhorn Steakhouse, famed across the United States, brings diners delicious steaks and generous meals sure to satisfy.

In addition to its food menu, Longhorn Steakhouse also offers a wide selection of drinks, including beer, wine, cocktails, and non-alcoholic beverages. 

If you’re planning a visit to Longhorn Steakhouse and are curious about the available drink options, read on.

We will explore the Longhorn Steakhouse drink menu, highlighting some of the most popular drinks and what you can expect. 

Page Contents

Types Of Beer Available At Longhorn Steakhouse

Longhorn Steakhouse offers a wide selection of beer, including domestic and imported options.

Customers can choose from popular brands like Budweiser and Miller Lite and craft beers [ 1 ] from local and regional breweries. 

Longhorn Steakhouse also offers a rotating selection of seasonal beers to complement its menu.

Whether you’re in the mood for a light and refreshing lager or a rich and flavorful stout, Longhorn Steakhouse has something for everyone. 

• Longhorn Steakhouse Menu With Prices
• How Many Longhorn Steakhouse Locations Are There?
• Longhorn Steakhouse Vs. Texas Roadhouse
• Longhorn Steakhouse Kids Menu
• What Does Longhorn Steakhouse Do For Birthdays?

What Kind Of Wine Is Available?

Longhorn Steakhouse offers an extensive wine list, including red and white wines. Customers can choose from wine regions, grape varieties, sparkling wines, and dessert wines. 

The wine list at Longhorn Steakhouse is carefully curated to complement the flavors and textures of its menu items, with recommended wine pairings for each dish. 

Read: Longhorn Steakhouse Gluten-free Menu

What Are Some Popular Cocktails At Longhorn Steakhouse?

Some popular cocktails at Longhorn Steakhouse include the Margarita, Old Fashioned, Watermelon Margarita, and Wild West Peach Tea. 

Each cocktail is carefully crafted with high-quality ingredients, ensuring a delicious and refreshing drink. 

“My grandmother is over eighty and still doesn’t need glasses. Drinks right out of the bottle.” – Henny Youngman, British-American Comedian

Longhorn Steakhouse also offers non-alcoholic cocktails and mocktails, such as the Pomegranate Margarita Mocktail and the Raspberry Lemonade Mocktail, for customers who prefer not to drink alcohol. 

What Non-Alcoholic Options Are Available?

Longhorn Steakhouse offers a variety of non-alcoholic options, including soft drinks, iced tea, lemonade, and coffee. Customers can choose from a variety of popular brands of soda, including Coca-Cola, Sprite, and Dr. Pepper. 

Longhorn Steakhouse’s iced tea is freshly brewed and available sweetened or unsweetened, while its lemonade is made with real lemons for a refreshing and tart flavor. 

Longhorn Steakhouse also offers a selection of coffee drinks, including regular and decaf coffee and espresso drinks like cappuccino and latte. 

Additionally, Longhorn Steakhouse offers a variety of mocktails, such as the Pomegranate Margarita Mocktail and the Raspberry Lemonade Mocktail, for customers who prefer not to drink alcohol but still want a refreshing and flavorful drink.

Are There Any Seasonal Or Limited-Time Drinks Available At Longhorn Steakhouse?

Yes, Longhorn Steakhouse offers seasonal and limited-time drinks throughout the year. These drinks are often inspired by seasonal flavors and ingredients and are only available for a limited time. 

For example, during the fall and winter months, Longhorn Steakhouse may offer drinks like the Spiked Pumpkin Pie or the Spiked Apple Cider [ 2 ].

During summer, drinks like the Watermelon Margarita or Wild West Peach Tea may be available. 

These seasonal and limited-time drinks are a great way to try new and creative flavors while enjoying a delicious meal at Longhorn Steakhouse. Ask your server about any seasonal or limited-time drinks available during your visit.

u003cstrongu003eWhat is a LongHorn drink?u003c/strongu003e

A LongHorn drink is a cocktail named after the popular restaurant chain LongHorn Steakhouse. The LongHorn drink is a fruity and refreshing cocktail made with vodka, peach schnapps, and orange and cranberry juices. u003cbru003eu003cbru003eThis drink is a popular choice among customers at LongHorn Steakhouse and is often enjoyed as a refreshing and flavorful complement to a delicious steak or other meal. 

u003cstrongu003eWhat is a long-pour margarita?u003c/strongu003e

A long-pour margarita is made with a generous pour of tequila and other ingredients, resulting in a larger and more potent drink than a traditional margarita. u003cbru003eu003cbru003eThe term u0022long-pouru0022 refers to the extended time the bartender takes to pour the tequila into the cocktail shaker, resulting in a more robust and flavorful margarita. 

u003cstrongu003eWhat is in a Moscow Mule LongHorn?u003c/strongu003e

LongHorn Steakhouse’s Moscow Mule is a famous cocktail with vodka, ginger beer, and fresh lime juice. The cocktail is typically served in a copper mug, which is believed to enhance the drink’s flavor. u003cbru003eu003cbru003eThe ginger beer in the LongHorn Steakhouse Moscow Mule provides a spicy and refreshing kick, while the lime juice adds a tart and citrusy note. u003cbru003eu003cbru003eThe vodka in the cocktail provides a smooth and mellow base, making the LongHorn Steakhouse Moscow Mule a flavorful and well-balanced cocktail popular with customers.

Key Takeaways

Longhorn Steakhouse’s drink menu offers various options for any taste or preference. Longhorn Steakhouse has something for everyone, from its extensive beer list to its carefully curated wine selection. 

The restaurant also offers a variety of creative and delicious cocktails, both classic and signature, as well as non-alcoholic options for those who prefer not to drink alcohol. 

With its seasonal and limited-time drinks selection, there is always something new and exciting to try at Longhorn Steakhouse. 

References:

• https://www.allrecipes.com/article/how-to-brew-beer/
• https://www.healthline.com/nutrition/6-proven-health-benefits-of-apple-cider-vinegar
• Recent Posts

• How to Cancel Order on Chipotle App: Quick Guide (2024) - June 18, 2024
• Why Add Sugar to Boil Corn on the Cob? Explained - June 18, 2024
• How to Dehydrate Green Beans: Preserve Your Beans the Right Way - June 18, 2024

Related Posts:

• 40 Significant Restaurant Industry Statistics & Trends
• 15 Best Trends In The Food & Beverage Industry
• Is Sherry Vinegar The Same As Sherry Wine? Answered
• What Are the Types of Restaurant? Complete Guide
• 15 Best Dry White Wine Options For Bolognese
• Longhorn Steakhouse vs Texas Roadhouse Compared

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.