painting business business plan

Painting Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 3,000 entrepreneurs and business owners create business plans to start and grow their painting businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a painting business plan template step-by-step so you can create your plan today.

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What is a Painting Business Plan?

A business plan provides a snapshot of your painting business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Painting Business

If you’re looking to start a painting business, or grow your existing painting business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your painting business in order to improve your chances of success. Your painting business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Painting Businesses

With regards to funding, the main sources of funding for a painting business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a painting business. Venture capitalists will usually not fund a painting business. They might consider funding a painting business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for painting businesses.

Finish Your Business Plan Today!

If you want to start a painting business or expand your current one, you need a business plan. Below are links to each section of your painting business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of painting business you are operating and the status. For example, are you a startup, do you have a painting business that you would like to grow, or are you operating a chain of painting businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the painting industry. Discuss the type of painting business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of painting business you are operating.

For example, you might operate one of the following types of painting businesses:

• Residential Painting : this type of painting business focuses on home painting services and offers interior and/or exterior painting at a residential property.
• Commercial Painting: this type of business focuses on a commercial properties such as an apartment complex or strip mall and offers both interior and/or exterior painting services.

In addition to explaining the type of painting business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the painting industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the painting industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your painting business plan:

• How big is the painting industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your painting business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your painting business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: homeowners, homeowner associations, apartment complexes, small business owners.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of painting business you operate. Clearly, homeowners would respond to different marketing promotions than a small business, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most painting businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other painting businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes handyman services and construction companies. You need to mention such competition as well.

With regards to direct competition, you want to describe the other painting businesses with which you compete. Most likely, your direct competitors will be painting businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of painting projects do they take on?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide quicker painting services?
• Will you provide paint colors that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a painting business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of painting company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to painting, will you provide plastering, handyman services or sell paint products?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your painting company. Document your location and mention how the location will impact your success. For example, is your painting business located in a busy retail district, shopping plaza, mall, etc.  Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your painting marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your painting business, including sales, customer service and painting.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to complete your 10 th apartment complex, or when you hope to reach $X in revenue. It could also be when you expect to expand your painting business to a new city.  

Management Team

To demonstrate your painting business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing painting businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing renovations or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you paint one home per week or three per week? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your painting business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a painting business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a floor plan of apartment complexes or commercial buildings you are working on.  

Putting together a business plan for your painting business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the painting industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful painting business.

Don’t you wish there was a faster, easier way to finish your Painting business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

See how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Painting Company Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Home Improvement » Painting

Are you about starting a painting business? If YES, here is a complete sample painting business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a painting business . We also took it further by analyzing and drafting a sample painting marketing plan template backed up by actionable guerrilla marketing ideas for painting businesses. So let’s proceed to the business planning section.

As an aspiring entrepreneur who is looking for a thriving business to start, one the business opportunities that can guarantee you steady income is a painting business.

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• How Much Does It Cost to Start a Painting Business?

In the united states of America and in most countries in Europe, you may notice that a good percentage of homes and offices paint their facilities on a regular basis. This goes to show that there is indeed a large market for the painting business.

The Painting business can be learnt within a few months especially if you know how to pay attention to details. If you are actually convinced that starting a painting company is the right business for you, then you need to write your own business plan.

The essence of writing a business plan before starting any business is for you to have a roadmap and a blueprint of how you want to setup, manage and expand your business. Below is a sample painting company business plan template that will help you successfully write yours with little or no stress.

A Sample Painting Company Business Plan Template

1. industry overview.

The painters industry comprises of various niches such as construction and industrial painters amongst others. What construction cum industrial painters do is to apply paint, special coatings, and wallpaper to various internal as well as external surfaces for protection, cleanliness or beautification.

Industry painters offer services to a wide range of customers that cut across residential, commercial, industrial and municipal building markets as well as for infrastructure projects like roads, bridges and stadiums et al. Painters are sometimes contracted to paint ships but not automobile and aircraft.

On the average, a standard painting business offers services such as bridge painting, painting of buildings or other structures, paper hanging for the purpose of beautification, spray painting buildings or other structures, wallpapering, house/residential painting, rustproofing (excluding automotive), paint and wallpaper removal, and whitewashing. Painting or coating provides two primary functions; decoration and protection.

If you are a close watcher of the Painters industry, you will agree that the industry’s foundation shook as the housing bubble burst, with several factors contributing to discourage consumers from spending on home improvements such as painting.

Experts projected that the Painters industry recovery will be driven by improvements in employment and per capita disposable income.

In the United States and in most countries of the world, home prices are expected to continue to raise, facilitating growth in demand for painters industry services because homeowners often leverage the value of their homes through loans to fund remodeling projects.

The Bureau of Labor Statistics (United States of America) projects 11.1 percent job growth for the real estate industry between 2012 and 2022, which is about as fast as average. During that time, an additional 38,000 jobs will open up in the industry.

Hence any painting company that is well equipped and positioned will rake in huge revenues from this industry within this period and of course the future is bright.

Statistics has it that in the United States of America alone, there are about 323,194 registered and licensed painting companies responsible for employing about 503,130 people and the industry rakes in a whooping sum of $43 billion annually.

The industry is projected to grow at a 4.2 percent annual growth within 2014 and 2019. It is important to state that there are no establishments in this industry that has a lion market share.

A recent report published shows that the Painters industry is very labor-oriented, as it relies on employees to carry out most industry activities. Therefore, the industry requires a low level of capital investment and instead allocates much of its cost structure to labor payments, which accounts for 23.1 percent of revenue. Purchases account for 56.9 percent of industry revenue.

The report further stated that these costs are largely related to materials, components and supplies used during service requests as well as the costs associated with contracting work out to third-party subcontractors. Depreciation absorbs only 1.0 percent of industry revenue, and capital purchases are largely limited to vehicles and computers used in sales offices.

Lastly, as a professional painter, it is very important to be creative, to be able to use your ideas to meet the rapidly changing needs of the society when it comes to properties; you should be able to convert a shanty town property or facility into a beautiful edifice if indeed you want to become a major player in the industry.

2. Executive Summary

Jim De Rosa® Painting Company, LLC is a construction painting company that is incorporated under the law of the United States of America.

Our head office will be located in a standard and centrally located office facility in the heart of Newark – New Jersey. Although our Head Office will be located in Newark – New Jersey, but we will open our branch offices in major cities in all regions of the United States of America.

Within the first two years of operation, we would have set up our offices in the following locations; New York City, Los Angeles, Florida, North Dakota, Boston, Dallas and Washington.

Jim De Rosa® Painting Company, LLC will engage in industrial and commercial painting services such as bridge painting, painting of buildings or other structures, paper hanging for the purpose of beautification, spray painting buildings or other structures, rustproofing (excluding automotive), paint and wallpaper removal, and whitewashing.

We will work towards becoming one of the largest painting companies in the United States of America with active presence in major cities. As part of our plans to make our customers our number one priority and to become one of the leading painting companies in the United States of America, we have perfected plans to adopt international best practices.

Jim De Rosa® Painting Company, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Jim De Rosa® Painting Company, LLC will be owned by Jim De Rosa and his immediate family members. Jim De Rosa has a Degree in Fine Arts and he has over 13 years’ experience as a professional painter working for one of the leading property development companies in the United States of America.

3. Our Products and Services

Jim De Rosa® Painting Company, LLC is going to offer varieties of services within the scope of the Painters industry in the United States of America. Our intention of starting our painting company is to favorably compete with leading players in the industry in the United States of America.

We are prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals. Our business offerings are listed below;

• General residential painting
• General nonresidential painting
• Paper hanging, wall covering and removal
• Non building painting
• Other related services

4. Our Mission and Vision Statement

• Our vision is to become one of the top 10 painting companies in the United States of America within the first 10 years of starting Jim De Rosa® Painting Company, LLC.
• Our mission and values are to help people, businesses and property owners in the United States of America paint their homes to fit into the ideal mental pictures they have of how a world – class home should be and to also paint other public structures to fit into the plan of the government.

Our Business Structure

Our company’s structure is not entirely different from what is obtainable in the industry, as a matter of priority, we have decided to create a structure that will allow for easy growth for all our employees and also, we have created platforms that will enable us attract some of the best hands in the industry.

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our painting company on the right business foundation. We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. Jim De Rosa® Painting Company, LLC is fully aware of the modus operandi in the painting industry, hence adequate provision and competitive packages have been prepared for independent sales agents.

Our marketing department will be responsible for managing this aspect of our business. Below is the business structure we will build Jim De Rosa® Painting Company, LLC on;

• Manager (Owner)

Project Manager

Admin and HR Manager

Professional Painters

• Business Developer/Sales and Marketing
• Customer Service Executive / Front Desk Officer

5. Job Roles and Responsibilities

Manager (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for the planning, management and coordinating all projects on behalf of the company
• Supervise painting projects
• Ensure compliance during project executions
• Providing advice on the management of projects
• Responsible for carrying out risk assessment
• Responsible for overseeing the accounting, costing and billing of every project
• Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.
• Read blueprints/instructions and examine surfaces to determine the kind and amount of work necessary
• Make on-site preparations such as building scaffolding, covering fixtures etc.
• Prepare walls and other surfaces for painting by scraping, using sandpaper, removing old paint etc.
• Fill cracks and holes with appropriate material (e.g. plaster)
• Mix paint and other materials to prepare the right color or texture
• Paint surfaces according to instructions with various tools
• Apply varnish and other finishes
• Take and adhere to all health and safety precautions.

Marketing and Sales Executive/Business Developer

• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk/Customer’s Service Officer

• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distribute mails in the organization
• Ensures that all contacts with clients (e-mail, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s services
• Manages administrative duties assigned by the line manager in an effective and timely manner

6. SWOT Analysis

The fact that painting business is a very rewarding business does not mean that there are no challenges in the industry. Starting a painting business in the United States of America comes with its own fair share of challenges, you would have to abide by the law and also compete with loads of other entrepreneurs in the real estate business value chain who also are interested in making a living and building a business in the US.

In order to compete favorably in the industry as a painting company we have been able to hire the services of tested and trusted business consultant to help us conduct critical SWOT analysis for us. Here is a summary from the SWOT analysis that was conducted on behalf of Jim De Rosa® Painting Company, LLC;

Some of our strengths that we will be bringing to the table in the Painters industry is our robust relations with works departments, homeowners and property investment moguls in the whole of the United States of America. We have a team of experts who have cut their teeth in the commercial painting line of business.

Our commission structure and relationship with freelance real estate agents in Newark – New Jersey and other states in the US will also count towards our advantage.

As a newbie in the Painters industry, we might have some challenges competing with big time property developers and other painting companies that have been in the industry for many years; that perhaps is part of our weakness.

• Opportunities:

The opportunities in the Painters industry especially as a painting company is massive considering the numbers of home owners who have the financial capacity to renovate their homes as at when due and government painting contracts in the United States. We are well – positioned and ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as a painting company are unfavorable government policies , and global economic downturn; global economic downturn usually affects spending power and the real estate industry cum painting business is known to encounter decline in sales and profits during this period.

7. MARKET ANALYSIS

• Market Trends

As a result of real estate growth and expansion, demand for industry services across several construction markets has significantly expanded over the five years to 2019. The residential market, a key source of industry revenue, has been especially supportive.

Furthermore, activity in nonresidential construction sectors has also grown, further widening demand for industry services. Over the five years to 2019, broad improvements in the US economy facilitated strong growth in the housing market. During the period, housing stats increased at an annualized rate of 6.2 percent.

Another obvious trend that is common with painting companies in the United States of America is that most of them are making use of health friendly paints hence the production and usage or insect repellent paints.

Lastly, one thing is certain for every painting company; if they are hardworking, creative and proactive, they will always generate enough income to meet all their overhead and operational cost , keep their business going without struggle and make reasonable profits from all projects that they are involved in.

8. Our Target Market

As a painting company, our target market cuts across people (home owners) of different classes and from all walks of life, corporate organizations and the government. We are coming into the Painters industry with a business concept that will enable us work with a wide range of clientele.

As a matter of fact, our target market is the whole of the United States of America and we have put plans in place to recruit freelance agents (brokers) nationally to represent our business interest wherever they are located in the United States of America. Below is a list of the people and organizations that we have specifically designed our services for;

• Corporate organizations who are interested in acquiring their own property / properties
• Home Owners who are interested in remodeling, painting and selling off their home
• Properties Owners who are interested in remodeling, painting and selling off their properties
• Foreign investors who are interested in owning properties in the United States of America and remodeling and painting the property
• The government of the United States of America (Government contracts)
• Managers of public facilities who would want to engage painting companies to help them paint properties under their care.

Our competitive advantage

The Painters industry is indeed a very prolific and highly competitive industry. Clients will only hire your services if they know that you can paint their homes to fit into the picture of the ideal home they have in mind. We are quite aware that to be highly competitive in the industry means that you should be able to deliver consistent quality painting jobs and you should be able to meet the expectations of your clients at all times.

Jim De Rosa® Painting Company, LLC  might be a new painting company in the Painters industry, but our management team and the owner of the business are professional who have what it takes to grow a business from scratch to become a top brand within the shortest time possible. This is what will count as a competitive advantage for us.

Aside from our robust experience and the expertise of our team of experts, we have a very strong online presence that will enable us attract clients from all across the United States of America. Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry.

It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives. We will also engage freelance marketing agents on a commission level to help us market our services.

9. SALES AND MARKETING STRATEGY

We mindful of the fact that there are stiff competitions in the painting market in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Our sales and marketing team will be recruited based on their experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. The training is not restricted to only our full – time employees but also our freelance brokers that are scattered all over the United States of America.

Our goal is to become one of the leading painting companies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force in the industry. Jim De Rosa® Painting Company, LLC is set to make use of the following marketing and sales strategies;

• Introduce our business by sending introductory letters alongside our brochure to stakeholders in the real estate industry, government public works department, also property owners and potential clients in the United States of America
• Promptness in bidding for painting contracts
• Advertise our business in real estate/property magazines and websites
• List our business on yellow pages (local directories)
• Attend real estate related expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to successfully paint their homes / properties
• Leverage on the internet (social media platforms) and our official website to promote our business
• Encourage word of mouth marketing.

Sources of Income

Jim De Rosa® Painting Company, LLC is established with the aim of maximizing profits in the Painters industry. We have successfully built a vibrant real estate network that covers the whole of the United States of America so as to help us build a profitable business. Below are the sources we intend exploring to generate income for Jim De Rosa® Painting Company, LLC;

• Nonbuilding painting

10. Sales Forecast

It is a known fact that as long as there are facilities and home owners in the United States of America, there will always be need to for them to remodel their homes from time to time to conform with the trends in the neighborhood or city. Hence the demand for the services of painting companies to help them solve these needs.

We are well positioned to take on the challenges that are synonymous to painting businesses in the United States, and we are quite optimistic that we will meet our set target of generating enough income/profits from our first month of operation and grow the business beyond New Jersey to other states in the United States of America within record time.

We have been able to examine the painting line of business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions peculiar to similar startups in New Jersey.

Below are the sales projections for Jim De Rosa® Painting Company, LLC it is based on the location of our business and the painting and related services we will be offering;

• First Fiscal Year (FY1):  $200,000
• Second Fiscal Year (FY2):  $500,000
• Third Fiscal Year (FY3):  $1.2 million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same services as we do within the locations where we have a strong business presence. Please note that the above projection might be lower and at the same time it might be higher since some factors are beyond our control.

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the Painters industry by storm which is why we have made provisions for effective publicity and advertisement of our company. Below are the platforms we intend to leverage on to promote and advertise our painting business;

• Place adverts on both print and electronic media platforms
• Place our flexi banners with our company’s logo and contacts in every property we are painting
• Sponsor relevant TV shows so as to be able to communicate our brand and what we do
• Maximize our company’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (real estate online forums) to promote our business.
• Install our billboards in strategic locations
• Distribute our fliers and handbills in targeted areas from time to time
• Attend landlord and residence association meetings with the aim of networking and introducing our business.
• Ensure that all our workers wear our branded shirts and all our vehicles are branded with our company’s logo.

12. Our Pricing Strategy

Part of our business strategy is to ensure that we work within the budget of our potential clients to help them paint their homes and facilities to meet their expectations. It is the practice in most parts of the world for properties to be valued by professionals based on the area the facility is located, the type of facility and other factors.

Since we are not directly in control of the pricing system in the real estate industry, we can only abide by what is obtainable when it comes to fixing the price for a painting contract. But one thing is certain, we will ensure that we deliver excellent jobs when have we are contracted to do so.

Lastly, we will ensure that we keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to our clients from time to time especially when they recommend clients to us.

• Payment Options

At Jim De Rosa® Painting Company, LLC our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions. Here are the payment options that Jim De Rosa® Painting Company, LLC will make available to her clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches and we will also pay our freelance sales agents with same platforms.

13. Startup Expenditure (Budget)

This is what it would cost us to set up Jim De Rosa® Painting Company, LLC in the United States of America;

• The total fee for incorporating the business in The United States of America – $750.
• The budget for permits and license – $2,000
• The cost for hiring Consultant – $2,500.
• The cost for computer software apps (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro) – $7,000
• The budget for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $5,400.
• Cost for payment of rent for a suitable office facility with enough space in Newark – New Jersey for 12 month at $1.76 per square feet in the total amount of – $105,600.
• The cost for office remodeling (construction of racks and shelves) – $20,000.
• The cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $15,000
• The cost for the purchase of painting equipment and accessories – $30,000
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost of launching our official website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from the market research and feasibility studies conducted, we will need over two hundred and fifty thousand (250,000) U.S. dollars to successfully set up a small scale but standard painting company in the United States of America.

  Generating Startup Capital for Jim De Rosa® Painting Company, LLC

Jim De Rosa® Painting Company, LLC will be owned and managed by Jim De Rosa, his immediate family members and other business partners. They decided to restrict the sourcing of the start up capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Jim De Rosa® Painting Company, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our painting services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Jim De Rosa® Painting Company, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry and they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Renting of Office Facility and remodeling the facility in Newark – New Jersey: Completed
• Conducting Feasibility Studies: Completed
• Generating capital from the CEO / President and Business Partners: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed painting equipment and accessories, furniture, office equipment and electronic appliances: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (networking and membership of government contractor’s association): In Progress

• Sample Business Plans
• Construction, Architecture & Engineering

Painting Business Plan

Painting is a business that never goes off-trend. There will always be homes and offices that need renovation and some painting magic. So, it is a profitable business option for anyone ready to get into this colorful affair.

Your industry expertise and painting knowledge may help you get started with a new business, but you need a detailed business plan to succeed.

Need help writing a business plan for your painting business? You’re at the right place. Our painting business plan template will help you get started.

Free Business Plan Template

Download our free painting business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Painting Business Plan?

Writing a painting business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce Your Business: Start your executive summary section by briefly introducing your business to the readers.
• This section may include the name of your painting business, its location, when it was founded, the type of painting business (E.g., commercial painting, residential painting, industrial painting), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Products and Services: Highlight the painting services you offer your clients. The USPs and differentiators you offer are always a plus.
• For instance, interior painting, exterior painting, and maintenance & repair can be included as services, and specialty finishes and pressure washing can be some of your USPs.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business description: Describe your business in this section by providing all the basic information
• Residential painting
• Commercial painting
• Industrial painting
• Decorative or specialty painting
• Exterior painting
• Describe the legal structure of your painting company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Ownership: List founders or owners of your painting company. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business history: If you’re an established painting service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future goals : It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, residential homeowners, commercial property owners, and real estate agents/developers can be an ideal target audience for a general painting business.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your painting services from them. Point out how you have a competitive edge in the market.
• Market trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, tech-driven solutions like virtual consultation and 3D visualization are becoming the norm, explain if you have any plans on implementing these technologies into your business.
• Regulatory environment: List regulations and licensing requirements that may affect your painting company, such as business registration, insurance, environmental regulations, occupational safety, health regulations, etc.

Here are a few tips for writing the market analysis section of your commerical or house painting business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services that will be offered to customers. To write this section should include the following:

• Interior painting
• Deck and fence painting
• Specialty coating
• Paint/coating removal, and more.
• Describe each service: Provide a detailed description of each service you provide, including the process involved, any specific paints or equipment you use, and the time required.
• The color consultation service, for instance, provides expert advice and guidance on choosing the right colors, finishes, paints, coatings, etc.
• Quality assurance: This section should explain how you maintain quality standards and consistently provide the highest quality service.
• This may include overseeing the inspection and preparatory processes, choosing materials wisely, quality control checks, following industry standards, etc.
• Additional services: Mention if your painting company offers any additional services. You may include services like color consultation and custom finishes.

In short, this section of your painting plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique selling proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, specialized expertise, high-quality workmanship and competitive pricing could be some of the great USPs for a general painting company.
• Pricing strategy: Describe your pricing strategy—how you plan to price your painting services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your painting service.
• Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—local SEO, social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
• Sales strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include direct sales calls, partnering with renovation companies, taking part in local events, networking with similar businesses, etc.
• Customer retention: Describe your customer retention strategies and how you plan to execute them. For instance, building relationships, providing value-added services, offering referral discounts, maintaining communication, etc.

Overall, this section of your painting business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your painting business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & training: Mention your business’s staffing requirements, including the number of employees or painting workers needed. Include their qualifications, the training required, and the duties they will perform.
• Operational process: Outline the processes and procedures you will use to run your painting business. Your operational processes may include project inquiry and estimation, project scheduling and planning, execution of painting work, quality control & inspection, etc.
• Equipment & machinery: Include the list of equipment and machinery required for painting, such as ladders and scaffolding, paint brush rollers, paint sprayers, paint mixing and storage equipment, etc.
• Explain how these pieces of equipment help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your painting business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founder/CEO: Mention the founders and CEO of your painting company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include, key executives, senior management, and other department managers and supervisors involved in the business operations, including their education, professional background, and any relevant experience in the painting industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your painting services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance sheet: Create a projected balance sheet documenting your painting business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing needs: Calculate costs associated with starting a painting business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the painting industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your painting business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample painting business plan will provide an idea for writing a successful painting plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our painting business plan pdf .

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Frequently Asked Questions

Why do you need a painting business plan.

A business plan is an essential tool for anyone looking to start or run a successful painting business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your painting company.

How to get funding for your painting business?

There are several ways to get funding for your painting business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your painting business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your painting business plan and outline your vision as you have in your mind.

What is the easiest way to write your painting business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any painting business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Painting Business Plan Template

Written by Dave Lavinsky

Painting Business Plan

You’ve come to the right place to create your painting business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their painting businesses.

Sample Business Plan for Professional Painters

Below is a template to help you create each section of your Painting business plan.

Executive Summary

Business overview.

O’Reilly Brothers House Painting is a new residential painting company located in Peoria, Illinois. We paint both interiors and exteriors of houses and apartments and offer free color and project consultations. At O’Reilly Brothers, we know that a person’s home is their place for rest and relaxation at the end of a long day. Therefore, it’s essential that we provide the best painting services possible to ensure our customers’ homes look their best. Our mission is to provide these quality services while maintaining lifelong relationships with our clients.

O’Reilly Brothers House Painting is led by Luke and Samuel O’Reilly. These two brothers have worked as contractors and painters for other painting companies and have built up a loyal client base over the years. After having disappointing experiences with their prior employers, the two brothers decided to work together to start a painting business that is founded on affordable pricing and client-oriented service. Their experience, education, and pre-existing client base will ensure that O’Reilly Brothers House Painting is a success.

Product Offering

O’Reilly Brothers House Painting offers residential painting services to the residents of Peoria, Illinois. These services include:

• Interior painting
• Exterior painting
• Cabinetry painting
• Ceiling painting
• Door refinishing
• Free color consultations

Customer Focus

O’Reilly Brothers House Painting will primarily serve homeowners and landlords in Peoria, Illinois. The Peoria area has a booming population, with thousands of people who own their own homes. Peoria also has a large population of middle and upper-class residents who have the disposable income to invest in painting services. Therefore, we have a large target demographic to work with and are sure to be successful in this industry.

Management Team

O’Reilly Brothers House Painting is led by Luke and Samuel O’Reilly. Both brothers have extensive experience as contractors and painters, having worked for local competitors for several years. Both had disappointing experiences with their prior employers, as the companies charged high fees and were not committed to providing exceptional customer service. These experiences led the brothers to plan their own business that would provide better quality services at a more affordable price. The experience and expertise of Luke and Samuel will be the company’s most valuable assets.

Success Factors

O’Reilly Brothers House Painting will be able to achieve success by offering the following competitive advantages:

• O’Reilly Brothers is led by two professional contractors who have considerable experience in the residential painting industry.
• O’Reilly Brothers will have a full staff of friendly and qualified painters who will provide the best services in the area.
• O’Reilly Brothers will offer all of its services for a moderate price.

Financial Highlights

O’Reilly Brothers House Painting is currently seeking $425,000 to launch. The funds will be used for funding capital expenditures, salaries, marketing expenses, and working capital. Specifically, these funds will be used as follows:

• Store design/build: $100,000
• Vehicle purchase and maintenance: $100,000
• Equipment and initial supplies: $100,000
• Three months of overhead expenses (payroll, rent, utilities): $75,000
• Marketing costs: $25,000
• Working capital: $25,000

The following graph below outlines the pro forma financial projections for O’Reilly Brothers House Painting.

Company Overview

Who is o’reilly brothers house painting.

O’Reilly Brothers House Painting is a new residential painting company located in Peoria, Illinois. We can paint any room or part of a house or apartment, including interiors, cabinetry, and exteriors. Our painting company is committed to providing quality services for a cost that anyone can afford. O’Reilly Brothers House Painting strives to be the best painting business in the area, focusing on customer service and maintaining long-term relationships.

  At O’Reilly Brothers House Painting, we believe that every customer deserves to live in their dream home. Our expert painters will work with customers to design and create the perfect spaces that will make their current home their dream home. With years of experience, we can take on any painting project and create any space that our customers desire.

O’Reilly Brothers House Painting is led by Luke and Samuel O’Reilly. These two brothers have worked as contractors and painters for other companies and have built up a loyal client base over the years. After having disappointing experiences with their prior employers, the two brothers decided to work together to start a house painting business that is founded on affordable pricing and client-oriented service. Their experience, education, and pre-existing client base will ensure that O’Reilly Brothers House Painting is a success.

O’Reilly Brothers House Painting’ History

Luke and Samuel O’Reilly recently began researching what it would take to incorporate their business and expand their client base. They have analyzed the costs, market, demographics, and local competition. They compiled enough information to develop their house painting business plan in order to approach investors.

Once their research was complete, Luke and Samuel incorporated O’Reilly Brothers House Painting on May 1st, 2023 as an S-Corporation. The business is currently being run out of Luke’s home, but once the lease on O’Reilly Brothers House Painting’s office location is finalized, all operations will be run from there. Luke and Samuel are currently using a personal vehicle to drive to clients’ homes but will purchase a vehicle that will be used specifically for the business.

Since incorporation, the company has achieved the following milestones:

• Found a commercial space and signed a Letter of Intent to lease it.
• Developed the company’s name, logo, and website.
• Planned the suite of services to be offered.
• Determined equipment, supplies, and materials needed.
• Begun recruiting key employees.

O’Reilly Brothers House Painting’ Services

O’Reilly Brothers House Painting will offer a suite of residential painting services to the residents of Peoria. Whether our customers need one room painted or their entire home, they can expect quality work and customer service every step of the way. Below is a list of our services:

Industry Analysis

The residential painting industry provides painting services to recolor houses and apartments. This market is typically segmented into interior and exterior painting services. The market can be further segmented into services for new homes vs repainting services. Painting businesses can stand out in the market by providing all of these services.

In recent years, the market has been negatively affected by COVID. Many people lost their jobs, so they did not have the extra income needed to spend on painting or other contractor work. However, the industry has been making a comeback since the pandemic ended. The unemployment rate has lowered significantly, meaning many people have disposable income for contractor services again. Furthermore, the housing boom in 2021 has led to many new homeowners needing painting and other contracting services. As such, there is a large demand for residential painting services once again.

According to OpenPR, the global home painting market is expected to grow at a CAGR of 5.8% from now until 2030. This is solid growth that shows that the industry is bouncing back and thriving once again. Therefore, this is the perfect time to start a new business.

Customer Analysis

Demographic profile of target market, customer segmentation.

O’Reilly Brothers House Painting will primarily target the following customer profiles:

Competitive Analysis

Direct and indirect competitors.

O’Reilly Brothers House Painting will face competition from other companies with similar business profiles. A description of each competitor company is below.

Riverside Commercial Painting

Riverside Commercial Painting has been one of the most popular commercial painting businesses in the area since it was established in 1985. This painting company helps offices and other establishments update their spaces by providing repainting and other interior design services. They have many loyal clients and showcase a large gallery of previous projects on their social media. Many businesses have sworn by Riverside’s services, and the company’s reputation has skyrocketed simply through word-of-mouth marketing.

Though Riverside Commercial Painting will continue to thrive, the company only provides commercial painting services and, therefore, will be a minor competitor for O’Reilly Brothers House Painting.

River City Painting Inc.

River City Painting Inc. has been a small yet profitable residential painting business for over a decade. This small company provides a variety of residential painting services, including painting ceilings, interiors, cabinetry, and exteriors. Though they are small and have limited resources, River City Painting Inc.’s team has still managed to gain a great reputation for their friendly customer service and the professional quality of their work.

Though River City Painting Inc. has gained a positive reputation, its scope of work remains small, even after a decade. They can only help with small projects and generally don’t sign up for larger-scale services. As O’Reilly Brothers House Painting grows, we will take on larger projects and aim to be the primary painting company that the residents of Peoria can rely on.

Painting And More LLC

Established in 2001, Painting And More LLC set out to be the best residential painting business in the area. Painting And More has achieved this goal, as the company is consistently given positive reviews and is usually the first painting service residents think of when they need a painting job done. Customers working with Painting And More can expect high-quality painting work paired with excellent customer service. Their popularity and success make Painting And More our biggest competitor.

Competitive Advantage

O’Reilly Brothers House Painting will be able to offer the following advantages over their competition:

• Customer Focus : O’Reilly Brothers House Painting’s painters will provide the highest quality customer service focused on transparency, communication, and responsiveness. Clients can expect this level of service throughout the entire process, from the initial inquiry to the follow-up once the project is completed.
• Management : Luke and Samuel O’Reilly have been extremely successful working in the painting industry and will be able to use their previous experience to help clients with whatever they need. Their unique qualifications will serve customers in a much more sophisticated manner than many of their competitors.
• Relationships : Having lived and worked in the community for decades, Luke and Samuel know many of the local residents and have already established a loyal clientele from their years of working in the industry. These relationships will provide the company’s initial clientele and help our business through word-of-mouth marketing.

Marketing Plan

Brand & value proposition.

O’Reilly Brothers House Painting will offer a unique value proposition to its clientele:

• Client-focused painting services, where the company’s interests are aligned with the customer.
• Service built on long-term relationships and personal attention.
• Professional industrial experience in a small business setting.

Promotions Strategy

The promotions strategy for O’Reilly Brothers House Painting is as follows:

Social Media Marketing

Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. O’Reilly Brothers House Painting will use social media to develop engaging content in terms of sharing color and design ideas and posting customer reviews that will increase audience awareness and loyalty.

Word of Mouth Marketing

O’Reilly Brothers House Painting will encourage word-of-mouth marketing from loyal and satisfied clients. The company will use recommendations and word-of-mouth marketing to grow its customer base through the network of its existing customers.

Website/SEO

O’Reilly Brothers House Painting will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Advertisement

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. O’Reilly Brothers House Painting will advertise its company offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

O’Reilly Brothers House Painting’s pricing will be estimated on a project basis drawing on Luke O’Reilly’s deep expertise in painting services. The pricing will be determined by the size of the job, the amount of paint needed, and the labor required to complete the job. Pricing will be moderate and less expensive than our competitors but more expensive than lower-quality, efficiency-driven painting businesses.

Operations Plan

The following will be the operations plan for O’Reilly Brothers House Painting. Operation Functions:

• Luke and Samuel O’Reilly will be the co-owners of O’Reilly Brothers House Painting. They will oversee the general operations of the company and manage the staff. They will also conduct all work on the painting projects for their clients until they can hire several more painters to keep up with demand. Luke and Samuel will hire the following staff over the next few months:
• An Administrative Assistant who will manage all the administrative tasks.
• An Accountant who will manage all client invoicing, billing, and payables.
• A Marketing Manager to manage all of the marketing strategies and advertising functions.
• Several painters who will provide painting services and customer service.

Milestones:

O’Reilly Brothers House Painting will have the following milestones completed in the next six months.

• 06/2023 Finalize lease agreement
• 07/2023 Design and build out O’Reilly Brothers House Painting
• 08/2023 Hire and train initial staff
• 09/2023 Kickoff of the promotional campaign
• 10/2023 Launch O’Reilly Brothers House Painting
• 11/2023 Reach break-even

O’Reilly Brothers House Painting is led by Luke and Samuel O’Reilly. Both brothers have extensive experience as contractors and painters, having worked for local competitors for several years. Both had disappointing experiences with their prior employers, as the companies charged high fees and were not committed to providing excellent client-oriented services. These experiences led the brothers to plan their own business that would provide better quality services at a more affordable price. The experience and expertise of Luke and Samuel will be the company’s most valuable assets.

Luke and Samuel have worked in the industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). They will hire several other employees to help run the parts of the business that they are unfamiliar with.

Financial Plan

Key revenue & costs.

O’Reilly Brothers House Painting’s revenue will primarily come from charging homeowners for completed painting services. Pricing will be determined by the size of the room, the amount of paint needed, and the amount of time it takes for our painters to complete the job.

The main cost drivers for O’Reilly Brothers House Painting will include labor expenses, materials and equipment, marketing, and the lease for the office space.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Number of clients:
• Year 4: 120
• Year 5: 150
• Annual lease: $30,000
• Annual maintenance expenses: $10,000

Financial Projections

Income statement, balance sheet, cash flow statement, painting business plan faqs, what is a painting business plan.

A painting business plan is a plan to start and/or grow your house painting business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategy and details your financial projections.

You can easily complete your Painting business plan using our Painting Business Plan Template here .

What are the Steps To Start a Painting Business?

Starting a painting business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Painting Business Plan – The first step in starting a business is to create a detailed painting business plan that outlines all aspects of the venture. This should include market research to determine your local market size, industry trends and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your painting business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your painting business is in compliance with local laws.

3. Register Your Painting Business – Once you have chosen a business structure, the next step is to register your painting business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options – It’s likely that you’ll need some capital to start your painting business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Painting Equipment & Supplies – In order to start your painting business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to start promoting and marketing your painting business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful painting business:

How to Start a Painting Business

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WHY YOU NEED A BUSINESS PLAN FOR YOUR PAINTING COMPANY

Time spent thinking strategically about all aspects of your painting business will help you save time and money—and increase your chances for success.

Q: “Why Do I Need a Business Plan to Start a Painting Company?”

Business plan sections:.

• Executive Summary: This first section should describe the core of what your company is, its mission, what you’re selling, your business objectives and how you will measure success and eventually grow. You can dive deeper into this initial thinking in our guide to naming your painting business .
• Company Description: This section should provide detailed information about your company: Who owns it? Where is it located? Do you have employees? What problem will your company solve? Do you have any competitive advantages? Who will your customers be?
• Services Offered: Beyond painting interiors and exteriors, what specialty services do you offer? Is there a particular skill set or specialized focus worthy of promoting that can differentiate your business? “Consider a specialty like decorative, decks, restoration, plaster repair. There's less competition, so you can stand out more,” explains Tony Severino of Professional Painters in La Grange, Illinois. “A specialty of ours is painting kitchen cabinets, and people will pass our name around for that.
• Competitive Market Analysis: Learning about your immediate market is an ongoing endeavor. Consider these questions: Who are your main competitors, and roughly how much business do they handle? How are you different from, and hopefully better than, them? Do you see any market themes or trends? Where is there an unmet need in your market that you can fill?
• Strategy and Implementation Summary: This section explains how you will deliver the services you’ve outlined above. How will you roll out your services for launch? How will you attract business to your new company? How will you execute on that work?
• Management Summary and Staffing: In this section, don’t worry about years down the road—focus on what you need now to get off the ground. If you haven’t already, this is a good time to decide whether your business structure will be classified as an LLC, an S-corporation or a partnership. Are you doing all the work yourself for the time being? Do you have a business partner or a family member or friend who’s helping you out? Do you have subcontractors you’ll bring in and manage or part-time or full-time employees you’ll hire to help run your small business?
• Financial Plan and Growth: Being prepared is key to maximizing your success. Consider the following: What will it cost to launch your new business? What financial resources do you need, and will you need a loan from family or a bank? How do you plan to expand beyond your existing customer base, and how will you manage that additional work as well as the additional expenses involved? If you get more business than you can manage, how will you handle that? How will you weather business continuity challenges, like storms or pandemics?

Q: “What Are the Key Components of a Business Plan?”

Q: “What if I Don’t Have a Business Plan?”

- Randy Benton, Director of Intech Coating Systems

Q: “Whom Can I Ask for Help with My Business Plan?”

Set an Alert

Set a calendar reminder to revisit your business plan six months from when you create it. Make updates and check your progress at that time.

Q: “What if My Business Plan Changes Over Time?”

Q: “who is my business plan for”, remember: a business plan will help your painting business succeed.

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