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Business Presentation Introduction Examples & Templates
Learn how to create a business presentation introduction that gets attention in the first 15 seconds. See real-life business presentation introduction examples & samples.
Dominika Krukowska
9 minute read
Short answer
What makes a good presentation introduction.
Data shows that a good presentation introduction is all about grabbing attention in the first 15 seconds.
An effective presentation introduction includes interactive design, a big idea, and a mystery to hook the audience in. A good introduction improves reader engagement and increases reading time.
You have only 15 seconds to earn your audience’s attention
Imagine a sprinter at the Olympics. They've trained for years, but a false start costs them the race. A weak introduction is the false start for your presentation, costing you your audience's attention and engagement.
But there's a way to get back on track and back in the race.
Our analysis of over 100,000 presentation sessions shows that the first 3 slides and the initial 15 seconds determine the success of your entire presentation.
These first slides and first moments decide whether a reader will give you their full attention or bounce never to look back.
In this post, we'll guide you on how to craft an introduction that ensures a strong start, keeps your audience engaged, and sets you up for a winning presentation.
Ready? Let’s dive in.
What is the purpose and goal of a presentation introduction?
The introduction in a business presentation has 4 goals: (1) to provide context by introducing the topic, (2) to build authority and trust by introducing the team (3) to manage expectations by giving a preview of the presentation content, and (4) to ignite interest by introducing a big idea.
What are the main types of presentation introductions?
8 types of presentation introductions:
- Personal intro: Unveils the speaker's background and expertise.
- Team intro: Showcases the experience and accomplishments of a team.
- Company intro: Unfolds the company's vision and values
- Topic intro: Sets the stage for the discussion topic.
- Product intro: Highlights the product's unique features and benefits.
- Project intro: Outlines the project's roadmap and expected milestones.
- Business plan intro: Provides a sneak peek into a business's strategic blueprint.
- Executive summary (Report intro): Summarizes a report's key insights and takeaways.
How to write presentation introductions that keep people reading
The introduction slide is the gateway to your presentation. Here are some tips to ensure your audience can't resist reading on:
Start with a hook: Start with a captivating bit of information - a surprising statistic, a bold statement, or a thought-provoking question.
Show relevance: Highlight why your presentation is important to your audience.
Keep it simple: Make your introduction clear and concise to avoid overwhelming your audience.
Include visuals: Incorporate relevant visuals to enhance your message.
Use interactive elements: Using running numbers to present stats or giving your audience something to play around with, like sliders or tabs to click through, is another proven way to boost engagement.
Add a personal touch: Make your introduction resonate with your specific audience by personalizing it. This can get 68% more people to read your presentation in full and increase the average reading time by 41%.
Manage expectations: Provide an estimated reading time to set clear expectations and lower your bounce rate by 24% .
How to design a presentation introduction that grabs attention?
Designing an engaging presentation introduction is a crucial step in capturing your audience's attention.
Here are some strategies you can use to create an impactful introduction:
Video introduction
A video introduction adds a personal touch to your presentation. It brings in the human element with voice, gestures, and expressions, establishing a connection with your audience. This non-verbal communication is crucial for building relatability and trust.
According to our research, presentations with a video in their cover slide have 32% more people interacting with them .
And this doesn’t just refer to the top part of your deck. By embedding any video into your presentation, you can get people to read it 37% longer and enjoy a 17% increase in the CTA click-through rate.
This can be a short clip that introduces the topic or a brief message from the presenter. Our interactive editor allows you to easily embed videos in your slides by uploading them to the media library or pasting a URL.
Here’s an example of an introduction slide with a video:
Text and image
Pairing a story with a relevant image can create a memorable connection. Whether it's a personal photo for an individual introduction, a team photo for a group introduction, or a symbolic image for a company introduction, the right image can enhance your narrative.
Our platform offers a variety of design options to help you craft this perfect pairing. You can either choose your own images or let our AI assistant take care of it for you. You can also select the placement and adjust the proportions so that it doesn’t overpower your key message.
Here’s an introduction slide sample using a mix of text and images:
Timeline (History slide)
A timeline slide can take your audience on a journey through your company's or your personal history. It allows your audience to appreciate each significant milestone individually, adding depth to your presentation and making it easier to follow.
And, on top of that, giving your readers slides they have to click through makes them 41% more likely to scroll it all the way down to the bottom and read it 21% longer.
Here's an example of a history slide:
Multiple introductions (Tabs)
Tabs offer a neat way to introduce multiple aspects within the same context. You can dedicate a tab each for the speaker, the team, leadership, partners, and the company.
This feature also allows you to tailor your introduction to different audience personas, ensuring that your content resonates with everyone. An AI text generator can reduce the time spent on these different messages.
Here’s an example of an introduction slide using tabs:
Best examples of how to write and design your presentation introduction
When it comes to creating a compelling presentation introduction, real-life examples can provide invaluable insights. Let's explore how 4 Storydoc clients have leveraged the platform's features to create impactful starts to their presentations.
Yotpo is an e-commerce marketing platform that provides solutions for managing customer reviews and loyalty programs. Their presentation starts with a dynamic variable, allowing them to personalize the experience for each viewer with just a few clicks.
The introduction slide features a video showcasing their product in action, while the third slide uses a timeline to explain how to measure the product’s impact, complete with screenshots for clarity.
This approach not only engages the viewer but also provides a comprehensive overview of the product's capabilities. And, by sharing how to use data-driven insights to make the most of the platform, it helps build trust and credibility with potential customers.
WiseStamp , an email signature manager solution, uses dynamic variables on their first slide to embed the prospect's name and their company's name.
The introduction slide visualizes what the prospect's email signature would look like if they signed up for WiseStamp. All the data, including the name, address, phone number, and website, can be pulled directly from the CRM thanks to robust integration capabilities .
And, once they’ve seen the end result, prospects can also watch a short video showing how the product works.
All this combined makes potential customers feel like the presentation was created specifically for them, when in reality it takes just a few clicks to create unlimited versions of any deck.
The end result? A completion rate of 60% and a CTA conversion rate of 10%!
Octopai , an automated data intelligence platform, also leverages the power of personalization by including a dynamic variable on the cover slide.
The introduction slide grabs the readers’ attention by using a running number to present an agonizing problem statement. The third slide uses shocking statistics to reiterate the main issue plaguing the industry, paired with relevant images.
This approach effectively highlights the problem that Octopai solves. It can easily be personalized to include the prospect’s specific pain points, either found online or mentioned during the discovery call, making them more likely to be interested in the solution.
And, it worked wonders for the Octopai team! Their salespeople could easily create several versions of the same deck using the intuitive editor, leading to more demos booked and improved sales calls.
Orbiit , a virtual networking platform, provides a link to a shorter executive summary on their first slide for prospects who don't have time to read the whole presentation. Using the analytics panel, they can easily see who clicked on it and who didn’t, and follow up accordingly.
The introduction slide uses running numbers to present statistics regarding networking benefits before moving on to the main problem statement.
This engaging approach shows the importance of solving the issue and positions Orbiit as the perfect solution provider right from the start.
If you want to see more presentation introduction samples, check out our examples section .
Business presentation introduction do’s and don’ts
To ensure your introduction hits the right notes, here are some key do's and don'ts:
✅ Ignite interest with a compelling hook, like a surprising fact or a provocative question.
✅ State the purpose of your presentation clearly. Make sure your audience understands why they should care.
✅ Enhance your introduction with strategic visuals. A picture can speak a thousand words.
✅ Tailor your introduction to your specific audience. Make them feel seen and understood.
✅ Include an estimated reading time. It helps set expectations.
❌ Flood your audience with too much information upfront. Keep it simple and intriguing.
❌ Begin with a lengthy personal introduction that doesn't directly relate to your topic.
❌ Include large blocks of text. They can be overwhelming and off-putting.
❌ Send generic introductions. They can make your audience feel disconnected.
❌ Leave your audience in the dark about how long your presentation will take.
How to write your intro based on data from previous interactions with clients
By analyzing how clients interact with your content, you can then tailor the introduction of your following presentation to their preferences and expectations.
Say the first presentation was a sales one pager, you can use the engagement data gained there to tailor the intro for your sales proposal.
You can use engagement data to answer which slides and topics they engaged with and which they skipped, or if they viewed a video, used a calculator, filled out a form, or clicked your CTA.
You can then use this information to deduce what they really care about and use that information in your next intro.
The only problem is that with traditional static presentation makers like PowerPoint or Google Slides the only information you can get is whether the email where you attached them was opened.
You’re completely blind to what happens after you hit ‘Send’, good or bad.
But if you upgrade from static PowerPoints to Storydoc’s AI business presentation maker you get out-of-the-box analytics with multi-layered engagement information down to the slide and button interactions.
You can learn more about presentation analytics here:
Advanced: How to personalize your introduction at scale?
According to our research, personalizing your presentation can greatly improve your presentation performance. For example, including a personal note in your presentation can get 68% more people to read it in full and share it internally 2.3x more often.
But personalization takes time. Time which most of us can’t afford to spend on every reader.
However, this can easily be done at scale by integrating Storydoc with your existing tech stack.
Doing this will enable you to pull customer data directly from your CRM and into your presentations with a single click (and send back engagement data to your CRM!).
All you have to do is use dynamic variables in your presentations the same way you’d use them in your email automation.
Address your readers by name, use their company logo and branding, and include a note or a video that addresses their specific pain points.
This is how it works:
Advanced: How to introduce multiple people, companies, or subjects?
When you're tasked with introducing various elements, tabs can be a game-changer. They allow you to neatly organize and present different entities such as the speaker, team, or company, each in their own dedicated space.
This way, you can customize the content to suit different audience personas.
For a more chronological approach, the timeline slide can be a great tool. It enables you to guide your audience through the history of your company or personal journey, highlighting each significant event individually.
It's a simple yet effective way to make your introduction more engaging and informative.
Make a beautiful interactive presentation introduction from a template
Creating a presentation from scratch can feel like climbing a mountain. You need to figure out the layout, the message, the story, and the visuals—it's a lot to handle!
But what if you could skip the uphill struggle and get a head start? That's where interactive introduction slide templates shine.
They offer you a ready-made design and content structure, guiding you on where to place your key points for maximum impact. It's like having a roadmap to a successful presentation.
So, why not take the shortcut? Pick a template and start building your engaging interactive presentation introduction today!
Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.
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Company Introduction Presentation Templates
A company introduction presentation serves as a tool to introduce your business to external stakeholders, whether they are potential clients, investors, partners, or employees. It provides an overview of essential information, including the company's background, mission, products or services, team, and other significant details.
Explore our set of editable templates designed to help you craft an impressive presentation. These templates are tailored to establish credibility and attract opportunities, contributing to the growth and overall success of your company.
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Download our editable company introduction ppt templates
Template 1: Company Introduction
Our compelling storylines are the secret of instant presentation building. Try yourself for free. Simply download and use the template or build one yourself with Prezent's free trial.
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Tips to create an impressionable Company Introduction Presentation
Audience-Centric Approach
Customize your presentation to suit the unique needs and interests of your audience. Recognize that your approach when presenting to potential clients should differ from presentations to employees.
Talk About Purpose
Share insights into your company's purpose, outlining your vision, mission, and journey. Utilize visual aids to present these details in a way that is easy to grasp.
Use Storytelling Technique
Craft a compelling storyline to narrate your company's journey. A well-constructed story establishes an emotional connection with your audience and keeps them engaged throughout the presentation.
Brand Consistency
Sustain a consistent brand image throughout your presentation by incorporating the company's colors, logo, and font. This reinforces brand identity and fosters brand recognition among your audience.
Share Team Expertise and Case Studies
Highlight the expertise of your team members and showcase relevant case studies. This provides substantial examples of your company's capabilities and the positive impact it has had on others.
Learn how to create a compelling company introduction presentation that not only informs but captivates your audience. Our Company Introduction Presentation Guide is designed to provide valuable insights and practical tips, empowering you to craft a presentation that resonates with your audience, making a lasting impact.
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Related Presentations
Related slides, frequently asked questions.
Certainly! Access the presentation decks on Prezent's platform and seamlessly customize templates to meet your specific requirements. Tailor the text to incorporate company-specific information while adjusting language and tone to align with your unique company culture. Modify the slide deck by adding or removing slides to match the agenda of your meeting. Utilize the Slide Library to effortlessly replace existing slides with ones better suited to your content. Enhance your presentation further by aligning it with your brand using a simple, user-friendly interface. With just a few clicks, you can brand-align your presentation for a polished and professional look.
You have the flexibility to edit these Company Introduction Presentation templates using either PowerPoint or Google Slides. Our templates are fully compatible with both platforms, offering you the convenience and versatility to customize the content and overall presentation according to your preferences. Whether you prefer the functionality of PowerPoint or the collaborative features of Google Slides, you can seamlessly edit and adapt the templates to meet your specific needs.
To access our resources, start by registering for a free trial with Prezent. Once our experts review your details, you'll receive your login credentials via the email address provided during registration. Your Prezent credentials open the door to a diverse collection of over 35,000 storyline-based decks, best practices-based presentation templates, and more for you to explore. Download the templates of your choice and easily customize them to suit your specific needs.
Yes, the Prezent platform is designed with in-built storylines that cater to a wide range of presentation needs. Whether you're creating a business pitch, a project update, a sales presentation, or any other type of presentation, Prezent provides a diverse library of storylines for varied business communication needs. These pre-designed storylines help streamline the content creation process and ensure that your presentations are not only visually appealing but also effectively convey your message.
By offering a variety of storylines, Prezent aims to simplify the presentation-making process, allowing users to choose templates that align with the specific goals and themes of their presentations.
With Prezent, you get your exclusive dashboard which is specifically created to feature your logos and brand colors. All your brand elements are seamlessly incorporated and tailored to reflect your unique brand identity. The brand compliance feature empowers users to effortlessly maintain a consistent and professional appearance, ensuring a seamless alignment with the brand identity without any hassle.
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Company Introduction
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Company Goals
Lay your hands on our Company Introduction template for PowerPoint and Google Slides to add a flair of creativity and professionalism to your client presentations, investor pitch, and onboarding presentations. C-suite and business development executives can capitalize on this graphic-rich deck to illustrate their organization’s vision, mission, product and service portfolio, history, team size, and more. Further, you can use this set to provide insights about the company’s financial position, clientele base, partners, investors, competitive landscape, etc.
These well-crafted designs will make it easier for the presenters to convey their message impressively while making it easier for the audience to comprehend. So, download this feature-rich PPT now!
A Quick Look at the PPT
The slides feature readymade layouts showing information, such as about us, services, global presence, contact details, product and service descriptions, annual sales, milestones achieved, awards and recognition, and more.
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- Each attribute is meticulously designed to keep copyright issues at bay.
Enhance the visual appeal of your slideshows with this pre-designed PPT; download it now!
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Free - Delightful Company Introduction PowerPoint And Google Slides
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Awesome Company Introduction PowerPoint Template
Introduce your company with confidence using our Company Introduction PowerPoint template, designed to help you make a lasting impression on your audience. From showcasing your company's history and achievements to outlining your mission and values, this template provides a structured framework to effectively communicate your organization's story. Perfect for entrepreneurs, executives, and marketing professionals, it empowers you to create engaging presentations that resonate with clients, investors, and stakeholders.
With its clean layout and customizable features, our template streamlines the presentation creation process, allowing you to focus on delivering compelling content without the hassle of design. Whether you're pitching to potential investors, onboarding new employees, or launching a new product, our Company Introduction template is your go-to tool for capturing attention and building credibility. Elevate your presentations to new heights and download our template today to unlock the full potential of your company introduction.
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- Product ID : SM-3367
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Business Introduction Presentation Template for PowerPoint and Google Slides Free Download
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When we need others to know us, we introduce ourselves. Similarly, when we need someone to know about our company, products, or projects, we need to introduce them. A professional business introduction presentation will impress your customers or shareholders. We need to introduce our company, products, or projects in a professional manner. So, we designed this professional business introduction presentation template for you. It’s creative, simple, and professional.
This template is suitable for business introduction. But you can also use it in other presentations. It’s very easy to customize it. We know that pictures are very important for your presentation. So, we have added many pictures on slides to help you add and present your pictures. Inserting pictures into this template is very easy because we have created many image placeholders in this template. We designed this template with a professional color scheme. Its main color is red. Don’t like red? You can change the color scheme as you want. All colors in this template will change automatically. Numeric data is essential, and you should present them as clearly as possible. So, we have added many useful graphic elements like charts, infographics, maps, etc. You can find them in the last slides. Don’t forget to use them in your introduction presentations.
This template is designed for PowerPoint and Google Slides both. Download it and create your business introduction presentation now!
Features of this template:
- 34 Unique slides
- Creative, simple, and professional
- Wide HD screen ratio 1920×1080 px
- Easy to edit
- Fully animated
- With image placeholders
- Includes many useful graphic elements such as infographics, timelines, maps, and charts
- With a useful grid system
- Free vector icons. You can download more icons
- Free Google Fonts used.
- You can use this template in PowerPoint and Google Slides both
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Company Profile Presentation templates
Focus on your prospective buyers and stakeholders and talk about your products, services and current status with our free google slides themes and ppt templates. a well-written company profile is a great opportunity for your company to differentiate itself from your competitors..
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Coal Industry Business Company Profile
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Introducing Microsoft 365 Copilot – your copilot for work
Mar 16, 2023 | Jared Spataro - CVP, AI at Work
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![company introduction presentation example Screenshot Microsoft 365 Copilot](https://blogs.microsoft.com/wp-content/uploads/prod/2023/03/HERO-image-M365Copilot_HeroBanner_WordApp_Prompt_1920x1080.png)
Humans are hard-wired to dream, to create, to innovate. Each of us seeks to do work that gives us purpose — to write a great novel, to make a discovery, to build strong communities, to care for the sick. The urge to connect to the core of our work lives in all of us. But today, we spend too much time consumed by the drudgery of work on tasks that zap our time, creativity and energy. To reconnect to the soul of our work, we don’t just need a better way of doing the same things. We need a whole new way to work.
Today, we are bringing the power of next-generation AI to work. Introducing Microsoft 365 Copilot — your copilot for work . It combines the power of large language models (LLMs) with your data in the Microsoft Graph and the Microsoft 365 apps to turn your words into the most powerful productivity tool on the planet.
“Today marks the next major step in the evolution of how we interact with computing, which will fundamentally change the way we work and unlock a new wave of productivity growth,” said Satya Nadella, Chairman and CEO, Microsoft. “With our new copilot for work, we’re giving people more agency and making technology more accessible through the most universal interface — natural language.”
Copilot is integrated into Microsoft 365 in two ways. It works alongside you, embedded in the Microsoft 365 apps you use every day — Word, Excel, PowerPoint, Outlook, Teams and more — to unleash creativity, unlock productivity and uplevel skills. Today we’re also announcing an entirely new experience: Business Chat . Business Chat works across the LLM, the Microsoft 365 apps, and your data — your calendar, emails, chats, documents, meetings and contacts — to do things you’ve never been able to do before. You can give it natural language prompts like “Tell my team how we updated the product strategy,” and it will generate a status update based on the morning’s meetings, emails and chat threads.
With Copilot, you’re always in control. You decide what to keep, modify or discard. Now, you can be more creative in Word, more analytical in Excel, more expressive in PowerPoint, more productive in Outlook and more collaborative in Teams.
Microsoft 365 Copilot transforms work in three ways:
Unleash creativity. With Copilot in Word, you can jump-start the creative process so you never start with a blank slate again. Copilot gives you a first draft to edit and iterate on — saving hours in writing, sourcing, and editing time. Sometimes Copilot will be right, other times usefully wrong — but it will always put you further ahead. You’re always in control as the author, driving your unique ideas forward, prompting Copilot to shorten, rewrite or give feedback. Copilot in PowerPoint helps you create beautiful presentations with a simple prompt, adding relevant content from a document you made last week or last year. And with Copilot in Excel, you can analyze trends and create professional-looking data visualizations in seconds.
Unlock productivity. We all want to focus on the 20% of our work that really matters, but 80% of our time is consumed with busywork that bogs us down. Copilot lightens the load. From summarizing long email threads to quickly drafting suggested replies, Copilot in Outlook helps you clear your inbox in minutes, not hours. And every meeting is a productive meeting with Copilot in Teams. It can summarize key discussion points — including who said what and where people are aligned and where they disagree — and suggest action items, all in real time during a meeting. And with Copilot in Power Platform, anyone can automate repetitive tasks, create chatbots and go from idea to working app in minutes.
GitHub data shows that Copilot promises to unlock productivity for everyone. Among developers who use GitHub Copilot, 88% say they are more productive, 74% say that they can focus on more satisfying work, and 77% say it helps them spend less time searching for information or examples.
But Copilot doesn’t just supercharge individual productivity. It creates a new knowledge model for every organization — harnessing the massive reservoir of data and insights that lies largely inaccessible and untapped today. Business Chat works across all your business data and apps to surface the information and insights you need from a sea of data — so knowledge flows freely across the organization, saving you valuable time searching for answers. You will be able to access Business Chat from Microsoft 365.com, from Bing when you’re signed in with your work account, or from Teams.
Uplevel skills. Copilot makes you better at what you’re good at and lets you quickly master what you’ve yet to learn. The average person uses only a handful of commands — such as “animate a slide” or “insert a table” — from the thousands available across Microsoft 365. Now, all that rich functionality is unlocked using just natural language. And this is only the beginning.
Copilot will fundamentally change how people work with AI and how AI works with people. As with any new pattern of work, there’s a learning curve — but those who embrace this new way of working will quickly gain an edge.
![company introduction presentation example Screenshot Microsoft 365 Copilot](https://blogs.microsoft.com/wp-content/uploads/prod/2023/03/2ndary-image-for-March-16_.png)
The Copilot System: Enterprise-ready AI
Microsoft is uniquely positioned to deliver enterprise-ready AI with the Copilot System . Copilot is more than OpenAI’s ChatGPT embedded into Microsoft 365. It’s a sophisticated processing and orchestration engine working behind the scenes to combine the power of LLMs, including GPT-4, with the Microsoft 365 apps and your business data in the Microsoft Graph — now accessible to everyone through natural language.
Grounded in your business data. AI-powered LLMs are trained on a large but limited corpus of data. The key to unlocking productivity in business lies in connecting LLMs to your business data — in a secure, compliant, privacy-preserving way. Microsoft 365 Copilot has real-time access to both your content and context in the Microsoft Graph. This means it generates answers anchored in your business content — your documents, emails, calendar, chats, meetings, contacts and other business data — and combines them with your working context — the meeting you’re in now, the email exchanges you’ve had on a topic, the chat conversations you had last week — to deliver accurate, relevant, contextual responses.
Built on Microsoft’s comprehensive approach to security, compliance and privacy. Copilot is integrated into Microsoft 365 and automatically inherits all your company’s valuable security, compliance, and privacy policies and processes. Two-factor authentication, compliance boundaries, privacy protections, and more make Copilot the AI solution you can trust.
Architected to protect tenant, group and individual data. We know data leakage is a concern for customers. Copilot LLMs are not trained on your tenant data or your prompts. Within your tenant, our time-tested permissioning model ensures that data won’t leak across user groups. And on an individual level, Copilot presents only data you can access using the same technology that we’ve been using for years to secure customer data.
Integrated into the apps millions use every day. Microsoft 365 Copilot is integrated in the productivity apps millions of people use and rely on every day for work and life — Word, Excel, PowerPoint, Outlook, Teams and more. An intuitive and consistent user experience ensures it looks, feels and behaves the same way in Teams as it does in Outlook, with a shared design language for prompts, refinements and commands.
Designed to learn new skills. Microsoft 365 Copilot’s foundational skills are a game changer for productivity: It can already create, summarize, analyze, collaborate and automate using your specific business content and context. But it doesn’t stop there. Copilot knows how to command apps (e.g., “animate this slide”) and work across apps, translating a Word document into a PowerPoint presentation. And Copilot is designed to learn new skills. For example, with Viva Sales, Copilot can learn how to connect to CRM systems of record to pull customer data — like interaction and order histories — into communications. As Copilot learns about new domains and processes, it will be able to perform even more sophisticated tasks and queries.
Committed to building responsibly
At Microsoft, we are guided by our AI principles and Responsible AI Standard and decades of research on AI, grounding and privacy-preserving machine learning. A multidisciplinary team of researchers, engineers and policy experts reviews our AI systems for potential harms and mitigations — refining training data, filtering to limit harmful content, query- and result-blocking sensitive topics, and applying Microsoft technologies like InterpretML and Fairlearn to help detect and correct data bias. We make it clear how the system makes decisions by noting limitations, linking to sources, and prompting users to review, fact-check and adjust content based on subject-matter expertise.
Moving boldly as we learn
In the months ahead, we’re bringing Copilot to all our productivity apps—Word, Excel, PowerPoint, Outlook, Teams, Viva, Power Platform, and more. We’ll share more on pricing and licensing soon. Earlier this month we announced Dynamics 365 Copilot as the world’s first AI Copilot in both CRM and ERP to bring the next-generation AI to every line of business.
Everyone deserves to find purpose and meaning in their work — and Microsoft 365 Copilot can help. To serve the unmet needs of our customers, we must move quickly and responsibly, learning as we go. We’re testing Copilot with a small group of customers to get feedback and improve our models as we scale, and we will expand to more soon.
Learn more on the Microsoft 365 blog and visit WorkLab to get expert insights on how AI will create a brighter future of work for everyone.
And for all the blogs, videos and assets related to today’s announcements, please visit our microsite .
Tags: AI , Microsoft 365 , Microsoft 365 Copilot
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What is AI (artificial intelligence)?
![company introduction presentation example 3D robotics hand](https://www.mckinsey.com/~/media/mckinsey/featured%20insights/mckinsey%20explainers/what%20is%20ai/what-is-ai-1270595233-hero-1536x864-april-2024.jpg?cq=50&mw=767&cpy=Center)
Humans and machines: a match made in productivity heaven. Our species wouldn’t have gotten very far without our mechanized workhorses. From the wheel that revolutionized agriculture to the screw that held together increasingly complex construction projects to the robot-enabled assembly lines of today, machines have made life as we know it possible. And yet, despite their seemingly endless utility, humans have long feared machines—more specifically, the possibility that machines might someday acquire human intelligence and strike out on their own.
Get to know and directly engage with senior McKinsey experts on AI
Sven Blumberg is a senior partner in McKinsey’s Düsseldorf office; Michael Chui is a partner at the McKinsey Global Institute and is based in the Bay Area office, where Lareina Yee is a senior partner; Kia Javanmardian is a senior partner in the Chicago office, where Alex Singla , the global leader of QuantumBlack, AI by McKinsey, is also a senior partner; Kate Smaje and Alex Sukharevsky are senior partners in the London office.
But we tend to view the possibility of sentient machines with fascination as well as fear. This curiosity has helped turn science fiction into actual science. Twentieth-century theoreticians, like computer scientist and mathematician Alan Turing, envisioned a future where machines could perform functions faster than humans. The work of Turing and others soon made this a reality. Personal calculators became widely available in the 1970s, and by 2016, the US census showed that 89 percent of American households had a computer. Machines— smart machines at that—are now just an ordinary part of our lives and culture.
Those smart machines are also getting faster and more complex. Some computers have now crossed the exascale threshold, meaning they can perform as many calculations in a single second as an individual could in 31,688,765,000 years . And beyond computation, which machines have long been faster at than we have, computers and other devices are now acquiring skills and perception that were once unique to humans and a few other species.
About QuantumBlack, AI by McKinsey
QuantumBlack, McKinsey’s AI arm, helps companies transform using the power of technology, technical expertise, and industry experts. With thousands of practitioners at QuantumBlack (data engineers, data scientists, product managers, designers, and software engineers) and McKinsey (industry and domain experts), we are working to solve the world’s most important AI challenges. QuantumBlack Labs is our center of technology development and client innovation, which has been driving cutting-edge advancements and developments in AI through locations across the globe.
AI is a machine’s ability to perform the cognitive functions we associate with human minds, such as perceiving, reasoning, learning, interacting with the environment, problem-solving, and even exercising creativity. You’ve probably interacted with AI even if you don’t realize it—voice assistants like Siri and Alexa are founded on AI technology, as are some customer service chatbots that pop up to help you navigate websites.
Applied AI —simply, artificial intelligence applied to real-world problems—has serious implications for the business world. By using artificial intelligence, companies have the potential to make business more efficient and profitable. But ultimately, the value of AI isn’t in the systems themselves. Rather, it’s in how companies use these systems to assist humans—and their ability to explain to shareholders and the public what these systems do—in a way that builds trust and confidence.
For more about AI, its history, its future, and how to apply it in business, read on.
Learn more about QuantumBlack, AI by McKinsey .
![company introduction presentation example Circular, white maze filled with white semicircles.](https://www.mckinsey.com/~/media/mckinsey/featured%20insights/mckinsey%20explainers/mckinseyexplainers-flat-thumb-1536x1536.jpg?cq=50&mh=145&car=16:9&cpy=Center)
Introducing McKinsey Explainers : Direct answers to complex questions
What is machine learning.
Machine learning is a form of artificial intelligence that can adapt to a wide range of inputs, including large sets of historical data, synthesized data, or human inputs. (Some machine learning algorithms are specialized in training themselves to detect patterns; this is called deep learning. See Exhibit 1.) These algorithms can detect patterns and learn how to make predictions and recommendations by processing data, rather than by receiving explicit programming instruction. Some algorithms can also adapt in response to new data and experiences to improve over time.
The volume and complexity of data that is now being generated, too vast for humans to process and apply efficiently, has increased the potential of machine learning, as well as the need for it. In the years since its widespread deployment, which began in the 1970s, machine learning has had an impact on a number of industries, including achievements in medical-imaging analysis and high-resolution weather forecasting.
The volume and complexity of data that is now being generated, too vast for humans to process and apply efficiently, has increased the potential of machine learning, as well as the need for it.
What is deep learning?
Deep learning is a more advanced version of machine learning that is particularly adept at processing a wider range of data resources (text as well as unstructured data including images), requires even less human intervention, and can often produce more accurate results than traditional machine learning. Deep learning uses neural networks—based on the ways neurons interact in the human brain —to ingest data and process it through multiple neuron layers that recognize increasingly complex features of the data. For example, an early layer might recognize something as being in a specific shape; building on this knowledge, a later layer might be able to identify the shape as a stop sign. Similar to machine learning, deep learning uses iteration to self-correct and improve its prediction capabilities. For example, once it “learns” what a stop sign looks like, it can recognize a stop sign in a new image.
What is generative AI?
Case study: vistra and the martin lake power plant.
Vistra is a large power producer in the United States, operating plants in 12 states with a capacity to power nearly 20 million homes. Vistra has committed to achieving net-zero emissions by 2050. In support of this goal, as well as to improve overall efficiency, QuantumBlack, AI by McKinsey worked with Vistra to build and deploy an AI-powered heat rate optimizer (HRO) at one of its plants.
“Heat rate” is a measure of the thermal efficiency of the plant; in other words, it’s the amount of fuel required to produce each unit of electricity. To reach the optimal heat rate, plant operators continuously monitor and tune hundreds of variables, such as steam temperatures, pressures, oxygen levels, and fan speeds.
Vistra and a McKinsey team, including data scientists and machine learning engineers, built a multilayered neural network model. The model combed through two years’ worth of data at the plant and learned which combination of factors would attain the most efficient heat rate at any point in time. When the models were accurate to 99 percent or higher and run through a rigorous set of real-world tests, the team converted them into an AI-powered engine that generates recommendations every 30 minutes for operators to improve the plant’s heat rate efficiency. One seasoned operations manager at the company’s plant in Odessa, Texas, said, “There are things that took me 20 years to learn about these power plants. This model learned them in an afternoon.”
Overall, the AI-powered HRO helped Vistra achieve the following:
- approximately 1.6 million metric tons of carbon abated annually
- 67 power generators optimized
- $60 million saved in about a year
Read more about the Vistra story here .
Generative AI (gen AI) is an AI model that generates content in response to a prompt. It’s clear that generative AI tools like ChatGPT and DALL-E (a tool for AI-generated art) have the potential to change how a range of jobs are performed. Much is still unknown about gen AI’s potential, but there are some questions we can answer—like how gen AI models are built, what kinds of problems they are best suited to solve, and how they fit into the broader category of AI and machine learning.
For more on generative AI and how it stands to affect business and society, check out our Explainer “ What is generative AI? ”
What is the history of AI?
The term “artificial intelligence” was coined in 1956 by computer scientist John McCarthy for a workshop at Dartmouth. But he wasn’t the first to write about the concepts we now describe as AI. Alan Turing introduced the concept of the “ imitation game ” in a 1950 paper. That’s the test of a machine’s ability to exhibit intelligent behavior, now known as the “Turing test.” He believed researchers should focus on areas that don’t require too much sensing and action, things like games and language translation. Research communities dedicated to concepts like computer vision, natural language understanding, and neural networks are, in many cases, several decades old.
MIT physicist Rodney Brooks shared details on the four previous stages of AI:
Symbolic AI (1956). Symbolic AI is also known as classical AI, or even GOFAI (good old-fashioned AI). The key concept here is the use of symbols and logical reasoning to solve problems. For example, we know a German shepherd is a dog , which is a mammal; all mammals are warm-blooded; therefore, a German shepherd should be warm-blooded.
The main problem with symbolic AI is that humans still need to manually encode their knowledge of the world into the symbolic AI system, rather than allowing it to observe and encode relationships on its own. As a result, symbolic AI systems struggle with situations involving real-world complexity. They also lack the ability to learn from large amounts of data.
Symbolic AI was the dominant paradigm of AI research until the late 1980s.
Neural networks (1954, 1969, 1986, 2012). Neural networks are the technology behind the recent explosive growth of gen AI. Loosely modeling the ways neurons interact in the human brain , neural networks ingest data and process it through multiple iterations that learn increasingly complex features of the data. The neural network can then make determinations about the data, learn whether a determination is correct, and use what it has learned to make determinations about new data. For example, once it “learns” what an object looks like, it can recognize the object in a new image.
Neural networks were first proposed in 1943 in an academic paper by neurophysiologist Warren McCulloch and logician Walter Pitts. Decades later, in 1969, two MIT researchers mathematically demonstrated that neural networks could perform only very basic tasks. In 1986, there was another reversal, when computer scientist and cognitive psychologist Geoffrey Hinton and colleagues solved the neural network problem presented by the MIT researchers. In the 1990s, computer scientist Yann LeCun made major advancements in neural networks’ use in computer vision, while Jürgen Schmidhuber advanced the application of recurrent neural networks as used in language processing.
In 2012, Hinton and two of his students highlighted the power of deep learning. They applied Hinton’s algorithm to neural networks with many more layers than was typical, sparking a new focus on deep neural networks. These have been the main AI approaches of recent years.
Traditional robotics (1968). During the first few decades of AI, researchers built robots to advance research. Some robots were mobile, moving around on wheels, while others were fixed, with articulated arms. Robots used the earliest attempts at computer vision to identify and navigate through their environments or to understand the geometry of objects and maneuver them. This could include moving around blocks of various shapes and colors. Most of these robots, just like the ones that have been used in factories for decades, rely on highly controlled environments with thoroughly scripted behaviors that they perform repeatedly. They have not contributed significantly to the advancement of AI itself.
But traditional robotics did have significant impact in one area, through a process called “simultaneous localization and mapping” (SLAM). SLAM algorithms helped contribute to self-driving cars and are used in consumer products like vacuum cleaning robots and quadcopter drones. Today, this work has evolved into behavior-based robotics, also referred to as haptic technology because it responds to human touch.
- Behavior-based robotics (1985). In the real world, there aren’t always clear instructions for navigation, decision making, or problem-solving. Insects, researchers observed, navigate very well (and are evolutionarily very successful) with few neurons. Behavior-based robotics researchers took inspiration from this, looking for ways robots could solve problems with partial knowledge and conflicting instructions. These behavior-based robots are embedded with neural networks.
Learn more about QuantumBlack, AI by McKinsey .
What is artificial general intelligence?
The term “artificial general intelligence” (AGI) was coined to describe AI systems that possess capabilities comparable to those of a human . In theory, AGI could someday replicate human-like cognitive abilities including reasoning, problem-solving, perception, learning, and language comprehension. But let’s not get ahead of ourselves: the key word here is “someday.” Most researchers and academics believe we are decades away from realizing AGI; some even predict we won’t see AGI this century, or ever. Rodney Brooks, an MIT roboticist and cofounder of iRobot, doesn’t believe AGI will arrive until the year 2300 .
The timing of AGI’s emergence may be uncertain. But when it does emerge—and it likely will—it’s going to be a very big deal, in every aspect of our lives. Executives should begin working to understand the path to machines achieving human-level intelligence now and making the transition to a more automated world.
For more on AGI, including the four previous attempts at AGI, read our Explainer .
What is narrow AI?
Narrow AI is the application of AI techniques to a specific and well-defined problem, such as chatbots like ChatGPT, algorithms that spot fraud in credit card transactions, and natural-language-processing engines that quickly process thousands of legal documents. Most current AI applications fall into the category of narrow AI. AGI is, by contrast, AI that’s intelligent enough to perform a broad range of tasks.
How is the use of AI expanding?
AI is a big story for all kinds of businesses, but some companies are clearly moving ahead of the pack . Our state of AI in 2022 survey showed that adoption of AI models has more than doubled since 2017—and investment has increased apace. What’s more, the specific areas in which companies see value from AI have evolved, from manufacturing and risk to the following:
- marketing and sales
- product and service development
- strategy and corporate finance
One group of companies is pulling ahead of its competitors. Leaders of these organizations consistently make larger investments in AI, level up their practices to scale faster, and hire and upskill the best AI talent. More specifically, they link AI strategy to business outcomes and “ industrialize ” AI operations by designing modular data architecture that can quickly accommodate new applications.
What are the limitations of AI models? How can these potentially be overcome?
We have yet to see the longtail effect of gen AI models. This means there are some inherent risks involved in using them—both known and unknown.
The outputs gen AI models produce may often sound extremely convincing. This is by design. But sometimes the information they generate is just plain wrong. Worse, sometimes it’s biased (because it’s built on the gender, racial, and other biases of the internet and society more generally).
It can also be manipulated to enable unethical or criminal activity. Since gen AI models burst onto the scene, organizations have become aware of users trying to “jailbreak” the models—that means trying to get them to break their own rules and deliver biased, harmful, misleading, or even illegal content. Gen AI organizations are responding to this threat in two ways: for one thing, they’re collecting feedback from users on inappropriate content. They’re also combing through their databases, identifying prompts that led to inappropriate content, and training the model against these types of generations.
But awareness and even action don’t guarantee that harmful content won’t slip the dragnet. Organizations that rely on gen AI models should be aware of the reputational and legal risks involved in unintentionally publishing biased, offensive, or copyrighted content.
These risks can be mitigated, however, in a few ways. “Whenever you use a model,” says McKinsey partner Marie El Hoyek, “you need to be able to counter biases and instruct it not to use inappropriate or flawed sources, or things you don’t trust.” How? For one thing, it’s crucial to carefully select the initial data used to train these models to avoid including toxic or biased content. Next, rather than employing an off-the-shelf gen AI model, organizations could consider using smaller, specialized models. Organizations with more resources could also customize a general model based on their own data to fit their needs and minimize biases.
It’s also important to keep a human in the loop (that is, to make sure a real human checks the output of a gen AI model before it is published or used) and avoid using gen AI models for critical decisions, such as those involving significant resources or human welfare.
It can’t be emphasized enough that this is a new field. The landscape of risks and opportunities is likely to continue to change rapidly in the coming years. As gen AI becomes increasingly incorporated into business, society, and our personal lives, we can also expect a new regulatory climate to take shape. As organizations experiment—and create value—with these tools, leaders will do well to keep a finger on the pulse of regulation and risk.
What is the AI Bill of Rights?
The Blueprint for an AI Bill of Rights, prepared by the US government in 2022, provides a framework for how government, technology companies, and citizens can collectively ensure more accountable AI. As AI has become more ubiquitous, concerns have surfaced about a potential lack of transparency surrounding the functioning of gen AI systems, the data used to train them, issues of bias and fairness, potential intellectual property infringements, privacy violations, and more. The Blueprint comprises five principles that the White House says should “guide the design, use, and deployment of automated systems to protect [users] in the age of artificial intelligence.” They are as follows:
- The right to safe and effective systems. Systems should undergo predeployment testing, risk identification and mitigation, and ongoing monitoring to demonstrate that they are adhering to their intended use.
- Protections against discrimination by algorithms. Algorithmic discrimination is when automated systems contribute to unjustified different treatment of people based on their race, color, ethnicity, sex, religion, age, and more.
- Protections against abusive data practices, via built-in safeguards. Users should also have agency over how their data is used.
- The right to know that an automated system is being used, and a clear explanation of how and why it contributes to outcomes that affect the user.
- The right to opt out, and access to a human who can quickly consider and fix problems.
At present, more than 60 countries or blocs have national strategies governing the responsible use of AI (Exhibit 2). These include Brazil, China, the European Union, Singapore, South Korea, and the United States. The approaches taken vary from guidelines-based approaches, such as the Blueprint for an AI Bill of Rights in the United States, to comprehensive AI regulations that align with existing data protection and cybersecurity regulations, such as the EU’s AI Act, due in 2024.
There are also collaborative efforts between countries to set out standards for AI use. The US–EU Trade and Technology Council is working toward greater alignment between Europe and the United States. The Global Partnership on Artificial Intelligence, formed in 2020, has 29 members including Brazil, Canada, Japan, the United States, and several European countries.
Even though AI regulations are still being developed, organizations should act now to avoid legal, reputational, organizational, and financial risks. In an environment of public concern, a misstep could be costly. Here are four no-regrets, preemptive actions organizations can implement today:
- Transparency. Create an inventory of models, classifying them in accordance with regulation, and record all usage across the organization that is clear to those inside and outside the organization.
- Governance. Implement a governance structure for AI and gen AI that ensures sufficient oversight, authority, and accountability both within the organization and with third parties and regulators.
- Data management. Proper data management includes awareness of data sources, data classification, data quality and lineage, intellectual property, and privacy management.
- Model management. Organizations should establish principles and guardrails for AI development and use them to ensure all AI models uphold fairness and bias controls.
- Cybersecurity and technology management. Establish strong cybersecurity and technology to ensure a secure environment where unauthorized access or misuse is prevented.
- Individual rights. Make users aware when they are interacting with an AI system, and provide clear instructions for use.
How can organizations scale up their AI efforts from ad hoc projects to full integration?
Most organizations are dipping a toe into the AI pool—not cannonballing. Slow progress toward widespread adoption is likely due to cultural and organizational barriers. But leaders who effectively break down these barriers will be best placed to capture the opportunities of the AI era. And—crucially—companies that can’t take full advantage of AI are already being sidelined by those that can, in industries like auto manufacturing and financial services.
To scale up AI, organizations can make three major shifts :
- Move from siloed work to interdisciplinary collaboration. AI projects shouldn’t be limited to discrete pockets of organizations. Rather, AI has the biggest impact when it’s employed by cross-functional teams with a mix of skills and perspectives, enabling AI to address broad business priorities.
- Empower frontline data-based decision making . AI has the potential to enable faster, better decisions at all levels of an organization. But for this to work, people at all levels need to trust the algorithms’ suggestions and feel empowered to make decisions. (Equally, people should be able to override the algorithm or make suggestions for improvement when necessary.)
- Adopt and bolster an agile mindset. The agile test-and-learn mindset will help reframe mistakes as sources of discovery, allaying the fear of failure and speeding up development.
Learn more about QuantumBlack, AI by McKinsey , and check out AI-related job opportunities if you’re interested in working at McKinsey.
Articles referenced:
- “ As gen AI advances, regulators—and risk functions—rush to keep pace ,” December 21, 2023, Andreas Kremer, Angela Luget , Daniel Mikkelsen , Henning Soller , Malin Strandell-Jansson, and Sheila Zingg
- “ What is generative AI? ,” January 19, 2023
- “ Tech highlights from 2022—in eight charts ,” December 22, 2022
- “ Generative AI is here: How tools like ChatGPT could change your business ,” December 20, 2022, Michael Chui , Roger Roberts , and Lareina Yee
- “ The state of AI in 2022—and a half decade in review ,” December 6, 2022, Michael Chui , Bryce Hall , Helen Mayhew , Alex Singla , and Alex Sukharevsky
- “ Why businesses need explainable AI—and how to deliver it ,” September 29, 2022, Liz Grennan , Andreas Kremer, Alex Singla , and Peter Zipparo
- “ Why digital trust truly matters ,” September 12, 2022, Jim Boehm , Liz Grennan , Alex Singla , and Kate Smaje
- “ McKinsey Technology Trends Outlook 2023 ,” July 20, 2023, Michael Chui , Mena Issler, Roger Roberts , and Lareina Yee
- “ An AI power play: Fueling the next wave of innovation in the energy sector ,” May 12, 2022, Barry Boswell, Sean Buckley, Ben Elliott, Matias Melero , and Micah Smith
- “ Scaling AI like a tech native: The CEO’s role ,” October 13, 2021, Jacomo Corbo, David Harvey, Nicolas Hohn, Kia Javanmardian , and Nayur Khan
- “ What the draft European Union AI regulations mean for business ,” August 10, 2021, Misha Benjamin, Kevin Buehler , Rachel Dooley, and Peter Zipparo
- “ Winning with AI is a state of mind ,” April 30, 2021, Thomas Meakin , Jeremy Palmer, Valentina Sartori , and Jamie Vickers
- “ Breaking through data-architecture gridlock to scale AI ,” January 26, 2021, Sven Blumberg , Jorge Machado , Henning Soller , and Asin Tavakoli
- “ An executive’s guide to AI ,” November 17, 2020, Michael Chui , Brian McCarthy, and Vishnu Kamalnath
- “ Executive’s guide to developing AI at scale ,” October 28, 2020, Nayur Khan , Brian McCarthy, and Adi Pradhan
- “ An executive primer on artificial general intelligence ,” April 29, 2020, Federico Berruti , Pieter Nel, and Rob Whiteman
- “ The analytics academy: Bridging the gap between human and artificial intelligence ,” McKinsey Quarterly , September 25, 2019, Solly Brown, Darshit Gandhi, Louise Herring , and Ankur Puri
This article was updated in April 2024; it was originally published in April 2023.
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Home PowerPoint Templates Business PowerPoint Templates Introduce Company Profile PowerPoint Template
Introduce Company Profile PowerPoint Template
The Introduce Company Profile PowerPoint Template is a well-designed business presentation. This slide deck contains 22 creative layouts for professional-looking PowerPoint designs. These slides are helpful for both personal and commercial uses. Because both companies and startup entrepreneurs can use this company profile template to propose their ideas. Further, a range of slides can help represent an outstanding company image by showing its services, goals, and much more. This presentation of the company profile contains a gradient color theme with high-resolution background photos. Because using business, concept photos enhances the view of the company’s details. At the same time, infographic icons and graphics give a modern look and feel. The users can customize these presentation slides, including background photos using simple colors and effects changing options.
The Introduce Company Profile PowerPoint Template offers a range of diagrams, charts, and timelines. These PowerPoint elements are data presentation tools for delivering accurate information to the audience. Such as organizational structure hierarchy, pole roadmap timeline, and four layers core diagram. The template, however, provides an organized format of components to present the company’s profile as below:
- Agenda slide
- About Us slide design
- Founders slide
- Company Overview slide for presenting the company
- Org Structure and Org Chart
- Mission and Vision slide
- Our Goals and Objectives slide
- Core Values slide
- Our Team slide to introduce your team
- Our Services slide to present the services
- Our Solutions slide, which can be supported by problem statement slides
- Company Timeline with 100% editable placeholders
- Our Future Projects slide
- Our Clients slide
- Testimonials slide
- Chapter or Section Title with placeholders
- Target slide
- Contact Us slide with contact information
The PowerPoint template of company profile can effectively introduce business activities to internal and external stakeholders. The range of slides enables users to add details like how far the company in terms of achieving its goals. It is an ideal presentation slide desk for rising companies and startups for introducing themselves to the market. They can explain the mission, vision, values, and motive through high-quality graphics assisting and understand its purpose. Furthermore, mountaintop graphics illustrate goals and objectives of business. While pole roadmap timeline demonstrates performance and organizational structure chart to describe workflow process. Also, we recommend you to read our guide on how to make a good presentation .
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Template 1: IT Company's Business Introduction PowerPoint Presentation. The market for new start-ups is booming. The challenge, however, is its marketing strategy and, most importantly, its introduction as an IT company. This Business Introduction PPT Deck is designed for new IT companies looking to showcase their company profile, products ...
The introduction in a business presentation has 4 goals: (1) to provide context by introducing the topic, (2) to build authority and trust by introducing the team (3) to manage expectations by giving a preview of the presentation content, and (4) to ignite interest by introducing a big idea.
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For example, we know a German shepherd is a dog, which is a mammal; all mammals are warm-blooded; therefore, a German shepherd should be warm-blooded. The main problem with symbolic AI is that humans still need to manually encode their knowledge of the world into the symbolic AI system, rather than allowing it to observe and encode ...
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