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Planning an Applied Research Project in Hospitality, Tourism, and Sports 1st Edition
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Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.
- ISBN-10 1118637224
- ISBN-13 978-1118637227
- Edition 1st
- Publisher Wiley
- Publication date October 28, 2013
- Language English
- Dimensions 6 x 0.6 x 8.9 inches
- Print length 272 pages
- See all details
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About the author.
Frederic B. Mayo received his BA cum laude from Amherst College, his MBA in Management from Syracuse University, and his PhD from The Johns Hopkins University. Mayo is now a full-time Clinical Professor at New York Univeristy's School of Continuing and Professional Studies.
Product details
- Publisher : Wiley; 1st edition (October 28, 2013)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 1118637224
- ISBN-13 : 978-1118637227
- Item Weight : 12.8 ounces
- Dimensions : 6 x 0.6 x 8.9 inches
- #1,584 in Sociology Research & Measurement
- #1,846 in Social Sciences Research
- #2,257 in Hospitality, Travel & Tourism (Books)
About the author
Frederic b. mayo.
Discover more of the author’s books, see similar authors, read book recommendations and more.
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This is the ultimate book for those looking how to prepare an applied research project in hospitality or tourism. The book is comprehensive and very well structured. It guides you through the process of setting up a research proposal and provides many examples.
Unique coverage includes: 2 chapters on conducting and writing a literature review, 1 chapter on analyzing data (from both a qualitative and quantitative perspective), 1 chapter on writing a...
Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.
Planning an Applied Research Project in Hospitality, Tourism and Sports covers a range of subjects including: selecting a topic, conducting a literature review, developing a coherent design, and using various research techniques such as interviews, questionnaires, and observations.
Welcome to the Web site for Planning an Applied Research Project in Hospitality, Tourism, and Sports, 1st Edition by Frederic B. Mayo. This Web site gives you access to the rich tools and resources available for this text.
Planning an Applied Research Project in Hospitality, Tourism, and Sports, 1st Edition
Find 9781118637227 Planning an Applied Research Project in Hospitality, Tourism, and Sports by Mayo at over 30 bookstores. Buy, rent or sell.
Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical.
This thesis focuses on the transition and the impact of combining technology and tourism, viewed from the aspects of marketing, customer behaviour, purchasing as well as experiences in the context of Finnish tourism market.
Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual