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The Impact of Branding on Consumer Buying Behavior
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Abstract-the research paper is about the impact of branding on consumer behavior. Brand knowledge is a very important factor. As the consumer is more aware of the brand and he has all the knowledge about its price, quality etc., the more he will be attracted towards that brand. The loyalty level increases with the age. Family is the most influential reference group. The consumers, who are more social, are affected by their friends like on Facebook. The consumers who are more status conscious are more status conspicuous than those who are not status conscious. The next part is of methodology and analysis. According to the research, all the factors are statistically significant but just gender is the only variable which is not statistically significant and its value is different from the 0. In the reliability table, it is calculated that the research validity and reliability is 89.6% which is great. In the end, it is concluded that the branding impacts the consumer behavior in relation to the different dependent and independent variables.
IndexTernts-Brand knowledge, brand image, consumer behavior, emotional exploitation, loyalty.
I. INTRODUCTION
According to Gajjar products are made for consumers and consumers are those who buy different product according to their needs. They consume those products in order to satisfy their needs and wants. Consumer buying decision is a process that involves different steps like the recognition of need, search for the information, evaluation of alternatives, selection and in the last post purchase behavior. There are lots of factors which affect the consumer behavior and those factors lead him towards purchasing. IN this research paper we will see the impact of branding on consumer behavior means the factors of consumer behavior which helps him to choose a particular brand according to his need and choice. Globalization leads the entire world to become one market. Whole world led to Becoming single Universal community to serve different cultures. With the increase in global competition, the company's focus to serve local markets has find themselves at a disadvantage and loosing competitive edge that they so much strived to achieve. This all led to decline the importance in national borders and more emphasis on what the consumers actually demand. Fromconsumers'point of view, the reaction toward global...
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COMMENTS
Brand image is the key driver of brand equity, which refers to consumer's general perception and. feeling about a brand and has an influence on consumer behavior. For marketers, whatever their ...
reliably later on, in this manner causing redundant same-brand or same-brand set buying, despite the way that situational impacts and promoting endeavors can cause excha nging behavior"39 (p.34 ...
Understanding how consumers respond to brands—what they think and feel and how they act toward them—is a critical aspect of consumer research. Consumer research in branding is expansive in nature and has investigated a wide range of topics in terms of how different kinds of consumers respond to different types of brands and branding ...
The quality (with 72.6 %) is the key factor in decision-making process of purchasing a branded product. Price is the second important factor, tradition (9.6 %) of the brand is the third most important factor and the last one was packaging with 6.4 % of respondents. Study of Chi et al. (2008) emphasized that product quality has a positive impact ...
Abstract. The concept " brand image " has drawn significant attention from academics and practitioners sin-. ce it was put forward, beca use it played an important r ole in marketing activiti ...
This paper is to examine the relationship between consumer buying behaviour and some marketing variables namely advertisement, brand image, brand association and brand loyalty in footwear industry. The primary focus of this paper is to understand impact of branding on consumer buying behaviour in foot wear industry. Primary data used for this study the data was analysed with using multiple ...
The problem area on which the research paper is based is the impact of the components of branding that are price, quality, country of origin, status symbol and friends and family on consumer buying behavior. 3 OBJECTIVES OF THE STUDY The following are the objectives of the research. • To find out relationship between price and consumer behavior.
The concept "branding" has drained major attention from researchers. Consumer behavior influence by the components of branding that are price, quality, and country of origin, status symbol, and family and friend's reference. Today there are a variety of branded products. Therefore, keeping rapidity with this propagation of diverse brands in the market has become terrible for the simple ...
This research helps us to enhance the in-depth knowledge about brand image and what are the process from which the customer goes through while purchasing a product. Based on the brand image theories, this study reviewed a number of studies about the impact of brand image on consumer buying behavior. It also states the limitations of the study.
To identify the impact of advertisement on consumer buying behavior and brand loyalty, as well as the mediating role of brand awareness and moderating influence of quality, we have conceptualized this theoretical model. Figure 1 shows the research model for consumer buying behavior and brand loyalty.
Abstract. The study was aimed to understand the branding strategy practiced by marketers, and its impact on buying behavior of the consumers. The central theme of the study was that firms have various choices regarding the branding strategy such as Independent, Corporate, and Mixed branding strategies and these strategies influence the product ...
the research paper is about the impact of branding on consumer behavior. Brand knowledge is a very important factor. As the consumer is more aware of the brand and he has all the knowledge about ...
Purpose - This paper is to examine the relationship between consumer buying behaviour and some marketing variables namely advertisement, brand image, brand association and brand loyalty in footwear industry. The primary focus of this paper is to understand impact of branding on consumer buying behaviour in foot wear industry.
Abstract-the research paper is about the impact of branding on consumer behavior. Brand knowledge is a very important factor. As the consumer is more aware of the brand and he has all the knowledge about its price, quality etc., the more he will be attracted towards that brand. The loyalty level increases with the age.
Abstract: Consumer Buying Behaviour is of utmost importance with the increasing value being given to the consumers and their needs. Branding is one such aspect which also effects the consumers buying behavior thus also influencing the opinions and perceptions of the consumers. Marketing has become more of a customer oriented activity.
BRANDING: IMPACT ON CONSUMER BUYING BEHAVIOR DR. AVINASH MAHADEV GOVERNMENT FIRST GRADE WOMEN'S COLLEGE, ... The goal of this research paper is to examine how ... To know the impact of branding on consumer buying behavior. www.irjhis.com ©2023 IRJHIS | Volume 4 Issue 7 July 2023 | ISSN 2582-8568 | Impact Factor 6.865 ...
The research paper is about the impact of branding on consumer behavior. Brand knowledge is a very important factor. As the consumer is more aware of the brand and he has all the knowledge about its price, quality etc., the more he will be attracted towards that brand.The loyalty level increases with the age. Family is the most influential reference group. The consumers, who are more social ...
Our aim in this study is to show the impact of smartphone brands on consumer purchas ing behavior. through this rel ationsh ip. In this way, we use and build our h ypothesis based on Aaker model ...
ery helpful to foster customer loyalty [30] [31] . Even in the virtual context, the impact of brand image on customer loyalty remains significant, and Merrilees & Fry (2002) verified their re. urveys at e-commerce companies.BRANDING FUNCTIONSThe bran. creates value for both the consumer and the firm.The brand provides value.
Effect of Branding On Consumer Buying Behaviour: A Study in Relation to Fashion Industry NEYATI AHUJA Research Scholar, Department of Commerce Delhi School of Economics, University of Delhi Delhi (India) Abstract: Customers all over the world now prefer branded products. This study is aimed at analyzing the effect of brand on consumer buying ...
Method: There were 102 research papers were analysis critically to find out the connection of factors of social media on consumer perception and purchase intention towards brand loyalty Results ...
In the research, the aspects of brand equity, brand awareness, brand loyalty and brand image are also addressed along with the factors that affect the consumer buying behavior and to understand the concept and the different behaviors of the consumers, a study has also been done with the help of an online survey.
Objectives: This research aims to measure the impact of digital marketing vs. traditional marketing on consumer behavior by analyzing their motives and reasons related to the orientation and purchase of products or services through social media and identifying the differences in marketing strategies used depending on the demographics of respondents.
the research paper is about the impact of branding on consumer behavior. Brand knowledge is a very important factor. As the consumer is more aware of the brand and he has all the knowledge about ...
IRE 1702796 ICONIC RESEARCH AND ENGINEERING JOURNALS 207. Effect of Branding on Consu mer Buying Behaviour at. Vijay Bharat Motors Pvt Ltd, Bidar. BHADRAPPA HARALAYYA. Hod and Associate Professor ...