Variable | Measurement | Remark | Tool | Definition | |
---|---|---|---|---|---|
Dependent | SEO Index | 1–100 | 1–30 - poor; 31–60 - good; 61–80 - very good; above 81 – excellent | Woorank | A relative number used to quantify the overall performance of a webpage |
Visitors | – | – | SimilarWeb | A nominal number of visitors to a respective website | |
Ranking | – | – | Rank Chequer | Nominal position in SERP | |
On-Page | ALT Text | 0; 1 | 0 – no; 1 – yes | Woorank | Indicates how content (images, graphics, etc.) relates to a webpage or document |
URL | 0; 1 | 0 – no; 1 – yes | SEO Review Tool | It is the exact web address of an individual web estate | |
BR | 1–100 | – | SimilarWeb | Percentage of users that departs the website after only engaging with a single webpage | |
Off-Page | Backlinks | – | – | Woorank | A link from one website to another website |
Social Score | 1–100 | – | SEO Review Tool | Social signals (e.g. shares, likes, comments, etc.) indicate to SE that the content or website is credible | |
DA | 1–100 | – | MOZ | It predicts how likely is that website will be ranked favorably in SERP | |
Technical | Speed Score | 1–100 | – | Google Speed Test | Reports the performance and speed of loading of web pages or websites |
Mobile-Friendliness | 0; 1 | 0 – no; 1 – yes | Google Mobile-Friendly test | The performance of a webpage or website on mobile devices | |
Sitemap | 0; 1 | 0 – no; 1 – yes | Woorank | A file that provides essential information on the website's structure | |
Robots | 0; 1 | 0 – no; 1 – yes | Woorank | A text file consisting of instructions for SE crawlers (e.g. which webpages should and should not be indexed) |
Determinant | Relationship | Model | |
---|---|---|---|
From → To | Unstd | Std | |
On-Page | ALT text → SEO Index | 0.41** | 0.33 |
ALT text → Visitors | 0.32** | 0.19 | |
ALT text → Ranking | 0.18* | 0.13 | |
URL → SEO Index | 0.16 | 0.12 | |
URL → Visitors | 0.08 | 0.03 | |
URL → Ranking | 0.06 | 0.21 | |
BR → SEO Index | 0.39* | 0.36 | |
BR → Visitors | 0.33* | 0.34 | |
BR → Ranking | 0.41** | 0.39 | |
Off-Page | Backlinks → SEO Index | 0.25* | 0.13 |
Backlinks → Visitors | 0.29* | 0.26 | |
Backlinks → Ranking | 0.22* | 0.17 | |
Social Score → SEO Index | 0.17 | 0.14 | |
Social Score → Visitors | 0.25** | 0.01 | |
Social Score → Ranking | 0.29* | 0.31 | |
DA → SEO Index | 0.34** | 0.33 | |
DA → Visitors | 0.22** | 0.23 | |
DA → Ranking | 0.44** | 0.35 | |
Technical | Speed Score → SEO Index | 0.11 | 0.10 |
Speed Score → Visitors | 0.25* | 0.12 | |
Speed Score → Ranking | 0.33** | 0.29 | |
Mobile-friendliness → SEO Index | 0.11 | 0.12 | |
Mobile-friendliness → Visitors | 0.15 | 0.09 | |
Mobile-friendliness → Ranking | 0.34** | 0.30 | |
XML → SEO Index | 0.04 | 0.06 | |
XML → Visitors | 0.22* | 0.24 | |
XML → Ranking | 0.46** | 0.36 | |
Robots → SEO Index | 0.35** | 0.31 | |
Robots → Visitors | 0.25* | 0.19 | |
Robots → Ranking | 0.39* | 0.37 | |
( ) | 299.22 (88)** | ||
Goodness-of-fit index (GFI) | 0.91 | ||
Adjusted GFI (AGFI) | 0.81 | ||
Comparative fit index (CFI) | 0.89 | ||
Root Mean Square of Approximation (RMSEA) | 0.051 |
Note(s): Unstd = Unstandardized Coefficient; Std = Standardized Coefficient; a p < 0.1; * p < 0.05; ** p < 0.01; all other coefficients are not significant, p > 0.1
Source(s): Authors
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