Digital Content Creator Cover Letter Examples & Writing Tips

Use these Digital Content Creator cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

cover letter for ugc creator

Table Of Contents

  • Digital Content Creator Example 1
  • Digital Content Creator Example 2
  • Digital Content Creator Example 3
  • Cover Letter Writing Tips

Digital content creators are in charge of developing and managing the content that appears on a company’s website and social media platforms. They need to be creative, organized, and able to write for a variety of audiences.

When you’re applying for a digital content creator position, your cover letter is a great opportunity to show off your skills and experience.

Check out the examples and tips below to learn how to write a digital content creator cover letter that stands out.

Digital Content Creator Cover Letter Example 1

I am excited to be applying for the Digital Content Creator position at Topdown Marketing. I have a degree in Journalism and more than three years of experience writing for online publications. I am confident that I have the skills and experience you are looking for in this role.

In my previous role as a Staff Writer at Buzzfeed, I wrote more than 1,000 articles on a wide range of topics. I am an expert at creating content that is both informative and engaging, and I have a proven track record of producing content that receives high levels of engagement on social media. I am also experienced in creating video content, and I have a strong understanding of the principles of SEO and how to optimize content for search engines.

Most importantly, I am passionate about writing and I have a strong desire to help businesses create content that engages their audiences. I am excited to learn about Topdown Marketing’s approach to content marketing and to help contribute my skills and experience to your team.

Thank you for your time and consideration. I look forward to hearing from you soon.

Digital Content Creator Cover Letter Example 2

I am writing to apply for the Digital Content Creator position that was recently posted on your website. I am confident that I have the skills and experience that you are looking for, and I believe that I would be a valuable asset to your team.

I have been working in the digital content industry for the past three years, and during that time I have developed a strong understanding of the necessary skills and strategies for creating effective and engaging content. I am an expert in creating content for both web and print media, and I have a proven track record of producing high-quality content that resonates with audiences.

I am also an excellent team player and I have a strong track record of collaborating effectively with other professionals. I am confident that I would be able to work well with your team and contribute to your organization’s success.

I am eager to discuss this opportunity further with you and would welcome the chance to come in for an interview. Thank you for your time and consideration.

Digital Content Creator Cover Letter Example 3

I am writing to express my interest in the Digital Content Creator position that you have posted. I believe that my experience as a writer, editor and content creator make me an ideal candidate for this position.

I have been working in the digital media industry for the past five years. My experience includes writing, editing and managing content for websites, blogs and social media platforms. I have also worked on several projects that required me to create original content from scratch. I have written articles, press releases, blog posts, newsletters and more. I have also edited and proofread all of these pieces before they were published.

My experience has taught me how to write for different audiences. I can write for both business and consumer audiences with ease. I can also write in a variety of styles depending on what is needed for each project. I am confident that I can adapt quickly to any style or tone that is required by my employer.

I am also very experienced when it comes to working with deadlines. I know how important it is to meet deadlines and I am always able to do so without sacrificing quality. I am also very organized and detail-oriented which makes me a great fit for this position.

I would love the opportunity to discuss my qualifications in person with you. I feel that my skills and experience would be a great asset to your company. Thank you for your time and consideration.

Digital Content Creator Cover Letter Writing Tips

1. showcase your creativity.

When writing a cover letter for a digital content creator role, it’s important to showcase your creativity. One way to do this is by explaining how you come up with new and innovative ideas for content. For example, you can talk about how you use data to come up with new topics, or how you come up with interesting angles for existing topics.

2. Use specific examples

It’s always a good idea to use specific examples to back up your claims. For example, if you say that you have a strong understanding of SEO, then provide an example of a time when you successfully increased traffic to a website through your SEO efforts.

3. Tailor your cover letter to the job description

The best way to make sure your cover letter is tailored for a specific job is by paying close attention to the details of the position. For example, if you see that a digital content creator opening requires two years of experience in one type of content and five years’ experience in another type, then highlight any relevant experience you have in those areas.

If there are any additional requirements or skills mentioned for that job, also list them on your application; this will help make it clear how you can meet their needs.

4. Proofread your cover letter

Proofreading your cover letter is the first step to landing an interview for a digital content creator role. As with any position, it’s important to spell-check and double-check that there are no errors in your resume or cover letter. Otherwise, you risk being disqualified before the employer even sees your qualifications.

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6 Content Creator Cover Letter Examples


A well-written cover letter is a powerful tool for content creators to showcase their skills and stand out in a competitive job market. In the digital age, where content is king, companies are constantly seeking talented individuals who can create compelling and engaging content that resonates with their target audience. A strong cover letter not only highlights your relevant experience and skills but also demonstrates your passion for content creation and your ability to effectively communicate and collaborate with others.

As a content creator, your cover letter should be tailored to each job application, showcasing your unique abilities and demonstrating how you can contribute to the company's content strategy. In this article, we will provide you with a variety of cover letter examples specific to the content creation field. Each example will highlight different aspects of content creation, such as writing, editing, social media management, and content strategy. By examining these examples, you will gain insights into how to effectively structure and customize your own cover letter for maximum impact.

So, whether you are a seasoned content creator looking for a new opportunity or a recent graduate entering the field, read on to discover our collection of content creator cover letter examples that will help you craft a compelling and persuasive letter that will make you stand out from the competition.

Example 1: Social Media Manager Cover Letter

Key takeaways.

Emily's cover letter effectively highlights her experience and accomplishments in social media management, positioning her as a strong candidate for the Social Media Manager position at BuzzFeed.

When applying for a social media manager role, it is crucial to showcase your past successes and quantifiable achievements. This demonstrates your ability to drive engagement and generate results for the company.

She provides specific examples of her achievements, such as growing social media following by 50% in six months and increasing brand visibility by 75%. These metrics demonstrate her ability to deliver tangible and measurable outcomes.

Highlight your track record of success by including specific metrics and statistics in your cover letter. This demonstrates your ability to analyze data and make data-driven decisions, which is essential in social media management.

Emily also mentions her experience in collaborating with internal teams and external partners to create compelling content. This showcases her ability to work cross-functionally and her understanding of the importance of collaboration in achieving social media goals.

Highlight your ability to collaborate and work with different stakeholders, as it is crucial in a social media manager role. Showcase your experience in coordinating campaigns with other teams and leveraging external partnerships to enhance brand visibility.

One area where Emily could have further strengthened her cover letter is by aligning her skills and experiences with BuzzFeed's specific goals and values.

Tailor your cover letter to the company you are applying to by researching their values, mission, and social media presence. Highlight how your skills and experiences are aligned with the company's objectives, showing your potential to contribute strategically to their social media efforts.

Example 2: Video Producer Cover Letter Example

Alex's cover letter effectively showcases his experience and passion for video production, positioning him as an ideal candidate for the Video Producer role at Netflix.

When applying for a creative role like Video Producer, it's important to demonstrate your experience and success in creating engaging content. Highlight your track record of producing high-quality videos and reaching large audiences to show your ability to captivate viewers.

He emphasizes his achievements, specifically mentioning his role in spearheading a viral video campaign at BuzzFeed that garnered over 10 million views in its first week. This demonstrates his ability to create content that resonates with the target audience and generate significant engagement.

Include specific examples of your past successes and achievements in video production. Quantify the impact of your work, such as views, engagement, or audience reach, to highlight your ability to produce compelling content.

Alex also highlights his alignment with Netflix's commitment to diverse storytelling and pushing boundaries in the industry, showcasing his passion for creating content that challenges societal norms.

Research the company's values and mission to identify aspects that align with your own beliefs and interests. Incorporate these in your cover letter to demonstrate your enthusiasm for the company's goals and show how you can contribute to their mission.

To strengthen his cover letter, Alex could have mentioned any specific skills or techniques he has developed over the course of his career as a Video Producer.

Don't forget to mention any specialized skills, software proficiency, or industry knowledge that sets you apart as a Video Producer. This can further emphasize your qualifications and make you stand out as a candidate.

Example 3: Content Strategist Cover Letter Example

Sarah's cover letter effectively showcases her experience and achievements as a Content Strategist, positioning her as a strong candidate for The New York Times.

When applying for a content strategist role, it's essential to highlight your experience in developing and executing successful content strategies for reputable media companies. This demonstrates your ability to drive website traffic, increase engagement, and achieve tangible results.

Sarah emphasizes her achievements at Vice Media, Condé Nast, and Hearst Magazines, highlighting the specific impact she had on each organization's content strategy.

Quantify your achievements whenever possible. Numbers and percentages help to illustrate the impact of your work and provide concrete evidence of your success.

She also mentions her experience leading teams and collaborating with cross-functional teams, showcasing her ability to work effectively with others and drive results.

Highlight your leadership and collaboration skills in your cover letter. Content strategists often need to work closely with editorial, design, and marketing teams to ensure cohesive and impactful content delivery.

Sarah demonstrates her alignment with The New York Times' mission and goals and expresses her enthusiasm for the organization.

Show your passion for the company and its values in your cover letter. This demonstrates your genuine interest in the role and your potential to contribute to the organization's success.

Example 4: Podcast Producer Cover Letter

Michael's cover letter effectively showcases his extensive experience and success as a Podcast Producer, making him a strong candidate for the position at NPR.

When applying for a podcast producer role, it's crucial to highlight your relevant experience with successful podcast productions. This demonstrates your ability to create engaging content and attract a wide audience.

He emphasizes his achievements, such as producing podcasts that received millions of downloads and industry recognition, as well as leading the production of a highly ranked podcast at WNYC.

Highlighting tangible achievements in your cover letter demonstrates your track record of success and showcases your ability to produce compelling content that resonates with listeners.

Michael also mentions his experience working on diverse podcast genres at Gimlet Media, showcasing his adaptability and versatility in storytelling.

If you have experience working on various podcast genres, mention this in your cover letter. It shows your ability to adapt to different styles and demonstrates your versatility as a producer.

Additionally, he highlights his project management skills as a Senior Producer at Radiolab, underscoring his ability to oversee the production process and deliver high-quality episodes on schedule.

If you have experience managing teams or overseeing the production process, emphasize this in your cover letter. It demonstrates your ability to effectively coordinate and deliver projects within deadlines.

Overall, Michael's cover letter effectively conveys his passion for audio storytelling and aligns his experience with NPR's commitment to journalistic excellence.

Example 5: Copywriter Cover Letter Example

Jessica's cover letter effectively showcases her experience and achievements as a copywriter, positioning her as a strong candidate for the Copywriter position at Ogilvy.

When applying for a copywriting role, it's important to highlight your success in creating compelling and impactful content. This demonstrates your ability to capture the attention of target audiences and drive results for clients.

She emphasizes her achievements at each previous role, such as generating a 20% increase in customer engagement and a 15% boost in sales through social media ads.

Quantifying the impact of your work is crucial in a copywriter cover letter. Highlight specific metrics or outcomes that demonstrate the effectiveness of your copy, as this can greatly impress hiring managers.

Jessica also mentions her experience collaborating with cross-functional teams and delivering projects on tight deadlines without compromising creativity or quality.

Effective collaboration and time management skills are highly valued in the advertising industry. Highlight your ability to work well with others and deliver results within challenging time constraints.

To further enhance her cover letter, Jessica could have included specific examples of her expertise in different types of copywriting, such as print, digital, or social media.

If you have experience in specific areas of copywriting, be sure to highlight them in your cover letter. This demonstrates your versatility and expertise in various mediums, making you a more attractive candidate for the role.

Example 6: Graphic Designer Cover Letter Example

Jason's cover letter effectively showcases his diverse experience as a graphic designer and his ability to deliver impactful designs for high-profile companies.

When applying for a graphic design position, it is crucial to highlight your experience with well-known brands and your ability to create visually appealing and engaging content. This demonstrates your ability to work with a range of clients and produce high-quality designs.

He emphasizes his achievements and the quantifiable impact of his work, such as the 20% increase in click-through rates and the 30% increase in user engagement. These metrics demonstrate his ability to drive results and contribute to the success of previous employers.

Be sure to include specific examples of your accomplishments and the measurable impact of your work. This demonstrates your ability to create designs that not only look visually appealing but also deliver tangible results.

Jason could further tailor his cover letter to Adobe by mentioning any specific projects or campaigns that align with Adobe's brand and values.

Research the company you are applying to and highlight any relevant projects or campaigns that demonstrate your understanding of their brand and how you can contribute to their goals.

By highlighting his proficiency in industry-leading software and his ability to optimize design workflows, Jason showcases his technical skills and his commitment to staying up-to-date with the latest tools and trends in the field.

Mention any specific software or tools you are proficient in, as well as any process improvements you have implemented. This demonstrates your ability to work efficiently and effectively in a fast-paced design environment.

Skills To Highlight

As a content creator, your cover letter should highlight the unique skills that make you a strong candidate for the role. These key skills include:

Creativity : Content creators need to be able to generate fresh and innovative ideas for content. Whether it's writing blog posts, creating videos, or designing infographics, your ability to think creatively and outside the box will make you stand out from the competition.

Storytelling : A good content creator knows how to tell a compelling story. You should be able to captivate your audience and engage them through your content. Highlight your storytelling skills by providing examples of how you have created narratives that resonate with your target audience.

Project Management : Content creation often involves managing multiple projects simultaneously, meeting deadlines, and coordinating with different team members. Demonstrating your project management skills in your cover letter will show that you are organized, detail-oriented, and capable of handling the demands of the role.

Attention to Detail : In the world of content creation, precision and accuracy are essential. From proofreading articles to editing videos, your ability to pay attention to detail will ensure that your content is high-quality and error-free. Emphasize your meticulousness and commitment to producing polished work.

Proficiency with Design and Editing Software : Content creators often work with various tools and software to create and edit content. Mention any design or editing software that you are proficient in, such as Adobe Creative Suite, Canva, or Final Cut Pro. This will demonstrate your technical skills and ability to create visually appealing and professional-looking content.

By highlighting these skills in your cover letter, you will show potential employers that you possess the necessary expertise and qualities to excel as a content creator.

Common Mistakes to Avoid

When crafting your cover letter as a content creator, it's important to avoid these common mistakes:

Being Too Generic : One of the biggest mistakes content creators make is using a generic cover letter that could apply to any job. Employers want to see that you have taken the time to research their company and understand their specific content needs. Tailor your cover letter to each individual company by mentioning their mission, values, and any recent projects or campaigns they have worked on. This will show that you are genuinely interested in their organization and are not just sending out mass applications.

Failing to Showcase Storytelling Abilities : As a content creator, your job is to tell stories and engage your audience. Your cover letter is an opportunity to showcase your storytelling abilities. Use compelling language and examples to demonstrate how you have created engaging and impactful content in the past. This could include describing a successful campaign you worked on, highlighting a particular piece of content that went viral, or discussing how you have used storytelling techniques to connect with your target audience.

Not Highlighting How Your Expertise Can Address the Company's Specific Content Needs : Every company has unique content needs, whether it's creating blog posts, social media content, video scripts, or website copy. It's important to show employers how your expertise can specifically address their content needs. Research the company's current content strategy and identify areas where your skills and experience align. Then, in your cover letter, highlight these specific areas and explain how your expertise can help the company achieve its content goals.

Neglecting to Mention Relevant Tools and Technologies : Content creation often involves using various tools and technologies, such as content management systems, graphic design software, or social media scheduling platforms. Make sure to mention any relevant tools and technologies that you have experience with in your cover letter. This will show employers that you have the technical skills necessary to excel in the role and can hit the ground running.

Ignoring the Importance of Proofreading and Attention to Detail : As a content creator, attention to detail is crucial. Your cover letter should be free of any grammatical or spelling errors. Take the time to proofread your cover letter multiple times, and consider asking a trusted friend or family member to review it as well. Small mistakes can make a big impact and may give the impression that you are not detail-oriented.

By avoiding these common mistakes, you can create a strong and compelling cover letter that showcases your skills, experience, and enthusiasm for the role of a content creator.

In conclusion, a well-crafted cover letter is an essential component of a successful job application for a content creator position. It serves as an opportunity for candidates to showcase their skills, experience, and passion for the field. By tailoring the cover letter to the specific job requirements and company culture, content creators can significantly enhance their chances of landing a rewarding position.

Throughout this article, we have provided a variety of cover letter examples for content creator positions. Each example demonstrated effective ways to highlight relevant skills and experience, convey enthusiasm, and showcase the candidate's unique value proposition. By following these examples, job seekers can create compelling cover letters that stand out from the competition.

In addition, we discussed key takeaways from each example, highlighting the strengths and key elements that make these cover letters successful. These key takeaways can be applied across all cover letters in the content creator category, helping candidates improve their own application materials.

To maximize the impact of a cover letter, it is important to highlight relevant skills such as content strategy, writing proficiency, SEO knowledge, and social media management. Emphasizing these skills demonstrates to employers that the candidate has the necessary expertise to excel in the role.

Furthermore, we highlighted common mistakes to avoid when crafting a cover letter. These include generic and unenthusiastic language, lack of personalization, and failure to demonstrate knowledge of the company or industry. By being mindful of these mistakes, job seekers can ensure their cover letters make a positive impression on potential employers.

In conclusion, a well-written and tailored cover letter can make a significant difference in a content creator's job application. It is an opportunity to showcase skills, experience, and passion, and to stand out from the competition. By following the examples and tips provided in this article, content creators can create compelling cover letters that increase their chances of landing their dream job.

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  • Career Tips

The Ultimate UGC Creator Career Guide

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Dreaming of a successful career as a UGC creator? Then keep on reading because this blog post has all the essentials you need to know to make that dream a reality. We’ll cover everything from content creation essentials to the skills you need, and the UGC portfolio you should create —and will list some UGC platforms and creators to follow in the end.

Banner saying: Become a UGC creator with a stunning portfolio website. Build yours now.

Want to launch your UGC career and build a portfolio quickly and easily? Try Copyfolio and create a stunning site that looks good on every device!

Here are all the topics we’ll talk about today:

Essentials to get hired as a UGC creator

Types of ugc to consider.

  • How to create UGC

How to create a UGC portfolio

Tips for a powerful ugc creator pitch, a guide to brand outreaches, ugc creator platforms to check out, 7 ugc creators to follow for inspiration.

Creating content about a product or service you’ve tried makes you a UGC creator in the traditional sense of the word.

But when we talk about UGC creators lately, we mean creators who make that content for the company that makes that product or provides that service. Usually with the aim of it to boost brands’ conversions by posting it on their accounts —as authentic-looking, user-generated content is known to do .

So what do you need to become a professional UGC creator that gets hired and paid by brands to make content about their products? Let’s see the essentials:

  • UGC samples. Both for practice and credibility, you’ll need a few UGC samples: images and videos you created about products you know and love. These will show your areas of interest and your style when it comes to content creation.
  • A UGC portfolio. These pieces will have to then go into a portfolio, where brands (aka potential clients) can check them out. This will help them decide if you’re a good fit, someone they should hire.
  • A strong pitch. To get brands to check out your UGC portfolio in the first place, you’ll have to pitch yourself. And since you’re not the only one trying to get their attention, your message should be captivating and powerful.
  • A system for your outreaches. Lastly, to make sure you send your pitch to all the brands you have your eyes on, and not get lost in all the replies and follow-ups, you’ll need some sort of system to track and send your outreaches.
  • Bonus: a strong online presence. This is not a must, as the four things above should be enough to land you amazing UGC projects. But if you have a strong online presence and personal brand, brands might find you and reach out to you about opportunities.

This post will walk you through the details of each of these to give you all the information you need to succeed as a UGC creator. Ready to dive in?

First things first, you should get familiar with the different types of content you can choose from. These are…

Unboxing videos

In these videos, you record yourself as you open the package that came from the brand. It resonates with people as we’ve all experienced the excitement of an anticipated order turning up and tearing into the box for its contents.

As it’s a great opportunity to showcase not just the product but the feel of the brand overall, you can also include close-up shots of the box and the packaging alongside your commentary. Feel free to get creative and show off your filming skills.

Product features

Product features could be photos or videos, as long as they showcase the product. Creators usually aim to make these very aesthetic, matching the look and feel of the brand.

For a luxurious skincare product, you might see bright shots and marble in the background, while for an item in tech, you can expect perhaps a dark background and neon lights.

How-to guides

How-to guides can also be either videos or images showing how to use the brand’s product, of course. The former format usually appears in social media, while the latter is typically featured on blogs.

This type of content is great for showing people how easy and convenient it is to use a product and/or how amazing the results of using it can be.

Vlog-type videos

Vlogs are the most casual natural-feeling type of UGC content, where the creator is taking you along with their day, their routine of getting ready, and more. With that, and vlogs’ main purpose being entertainment, products appearing in vlog-type videos feel the most authentic of all UGC content types.

But as it’s the most authentic-looking content, it’s important for product placements to also be effortless and smooth. If it’s too obvious or feels forced, the content can turn salesy, which will drive people away.

Testing and review content

Sometimes you see an ad for a product and wonder: is it as good as it looks? Is it actually worth it? And that’s where testing videos and reviews come into play.

By seeing the product handled and introduced by a “normal person” as opposed to shiny ad creatives, people feel like they’re getting a real and more reliable look at the product.

And especially in the online world where everything is enhanced and corrected, that can be a crucial nudge along the customer journey, especially if it feels authentic. It should sound like you’re casually talking to your friend about a new product you’ve just tried.

How to create UGC in 5 steps

Since the number one essential for UGC creators is having UGC samples, it’s important to talk about how to create said UGC.

Luckily, since UGC is meant to feel authentic and created by ordinary people, making it isn’t as difficult as highly produced adverts. It’s okay if you don’t have a professional camera and lighting setup at the beginning. As long as it shows the product well and feels like you are genuine, it will work.

But let’s see the 5 steps of creating UGC:

  • Get the product. Whether you purchase it yourself or the brand sends it to you, you can’t get started until you have it. Make sure it has no dirt, damage, or anything else that’d show it in a bad light.
  • Choose the UGC type and make a plan. You need to decide what kind of content you want to create: unboxing, testing, or maybe a vlog? Then write a detailed plan on what shots you’re going to take, what you’re going to say, and how you’re going to showcase the product.
  • Shoot the content. Grab the product, get your camera out, and take all the shots you need based on the detailed plan you made. Don’t forget to record the voiceovers too if your content needs it.
  • Edit the pictures or footage. This is where the magic happens. You can’t just dump a bunch of unedited clips or photos on a brand. You need to fit them all together to make them presentable.
  • Export and upload the finished piece. When you’re happy with the results, export it and double-check that it looks as it should. Then upload it to wherever you store your samples so it’s ready to go when you need it.

Useful tools for UGC creators

To be able to do all that you’ll need some tools: both tangible and digital. Let’s see what these are.

Physical tools for creating UGC

The only tool that’s really essential is a camera. It can be a smartphone’s camera if it takes good enough photos and videos —but you’ll need something to get the shots you need. You can find alternatives for all the other things on this list, but this one is non-negotiable.

Optional tools that’ll make recording easier and your content better quality are:

  • A tripod , so you can record yourself more easily and get all the angles you need.
  • A gimbal if you want to be really pro and get super smooth footage.
  • Lights . It could be a ring light if you’re recording yourself or box lights on stands if you have more space to shoot.
  • A microphone if you’re taking videos and you’d like top-notch audio quality.
  • Backdrops , both for product-only shots and pictures or videos of yourself, for a sleek and more professional look.

You don’t need to invest in all these right at the beginning. But once you’ve dipped your toes in and feel like being a UGC creator is the right path for you, you could definitel consider them to make your content more professional.

Software for UGC creators

Once you have the material, you’ll have to process it and make it presentable. That’s what these apps can help you with. There are dozens of alternatives for each out there, but here are our recommendations.

  • Adobe Premiere Rush for editing videos. With both a desktop and mobile version, it makes it super easy to cut videos and export them in all the different aspect ratios you need for different social media platforms. They also have a Free plan available.
  • Capcut for video editing. A popular alternative for Premiere Rush is Capcut, which also has templates you can use for TikTok videos.
  • Adobe Lightroom for editing photos. While the mobile version is free with minor limitations, you need to pay for the desktop version, with plans starting at $9.99/month. It is the industry standard app for photo editing though, with lots of tutorials and presets available online.
  • Notion for planning out your content creation. Notion is our team's favorite tool for planning everything: content plans, collaborations, roadmaps. As a UGC creator, you can use it for to-do lists, shot lists, planning content, keeping track of brand collabs, and more.
  • Planable for scheduling social media posts. Even though UGC is posted by the brands, you might want to work on your own profiles as you’re building your online presence and reputation. So why not save some precious time in the process?
  • VEED video converter for getting the right formats. Your video materials might be in many different formats but to make them playable in any player, you’ll probably need MP4 in the end.

When you have your samples, you need to give them a home, so you can show them off to brands. Your portfolio website is the perfect place for that —and the good news is that it’s actually really simple to put one together.

cover letter for ugc creator

Love getting inspiration? Check out more UGC portfolio examples !

1. Choose your platform and create an account

How easy your portfolio will be to build and how professional it’ll look depends on the builder you choose to make it.

Popular generic platforms might have all the capabilities you can think of, but the over-bloated features make them much harder to use and slower to load too. In contrast, ones that were made specifically for marketers and content creators to build their portfolios and online presence, like Copyfolio , make the whole process quick and effortless.

2. Set up the basics of your website

Pick a template, write your tagline, and check what sections you want to keep on your homepage. By giving your portfolio a solid foundation, converting brands with your UGC samples will be all that much easier.

Did you know? Copyfolio generates a basic site with 3 pages for you when you register. It’ll have custom content tailored to you, based on your profession and goal with the site. They determine what pages you get, what structure and sections they have, and what content you find within them.

Banner saying: Impress brands, create your UGC portfolio easily with Copyfolio. Give it a try.

3. Add your UGC samples

And here come the stars of the show! There are two main approaches to showcasing your samples. You can either:

  • Add each piece of content as a separate project if you don’t have many of them yet.
  • Group them together and showcase them on separate pages.

In Copyfolio you can add three types of projects: case study pages, PDF files, or external links. If you’d like to go with the first approach, you can use external links, and link them to published posts on social media, or the pictures/videos uploaded to Google Drive. In this case, you can use a screenshot from the video or cover image as the project thumbnail.

For the second approach, or if you want to write about your creative process and tools you used with each sample, you should add a page for each project. There you can present everything even more professionally: using mockups for pictures, adding explanations, embedding videos, linking via buttons and social icons, etc.

4. Get a custom domain

It’ll make all the difference when it comes to looking professional. Sending a link won’t be your only option anymore: you can just tell people to check your portfolio at What could be smoother than that?

Not to mention it’ll look much better in all the places you need to add a link to your portfolio: your CV, email signature, social media bios, etc.

Try to grab the .com version of your name, and if that’s not available, play around with adding keywords. Think of words like UGC, social media, or content creator.

Equipped with your UGC portfolio full of great samples, you’re ready to get out there and start pitching.

What’s the key to a strong pitch? Let us sum it up for you quickly.

  • Don’t forget: a great pitch is about them , not you. Focus on how you can make their performance or conversions better, and how your content will add to their online presence.
  • Your pitch should be concise: 2-3 sentences maximum. Brand managers and marketers dealing with UGC are busy. So you need to be able to tell them what you do and why they should work with you in a quick and efficient message.
  • Mention your USP , aka what makes you different from all the other UGC creators. Others can also promise them high-quality content and better conversions, so explain why you’re a better choice than anybody else; what makes you unique.
  • End with a call to action. If you tell them what to do next (e.g. “Check out my portfolio at” or “Email me at [email protected] to talk about a possible collaboration”) they’re more likely to get back to you, as opposed to if you present your case and just leave it at that.

With your portfolio ready and pitch perfected comes the time for sending outreaches.

The brand outreach process consists of three main parts:


Tracking & follow-ups.

These might sound pretty drab and official —but don’t worry, it’s not as overwhelming as it sounds.

Prospecting is the process of finding and collecting brands and people to reach out to. This is a great example when a tool like Notion can come in handy. You can easily create a table or database to categorize and track your prospects. You can log the brands’ name, industry, target audience, main products, social media handles and following, and whatever else you find useful. Adding the contact information and person you think could be in charge of UGC here is also recommended.

When you have the list of all the brands you want to contact, you can go through them one by one. Pull up the contact information you found, and depending on whether it’s an email address or social media account, send your message.

Make sure to proofread your message before you send it, and always personalize it for that specific brand. Don’t forget to add a link to your portfolio and follow the pitching best practices from above.

You sent your outreaches, amazing! But it doesn’t stop there.

You need to track who gets back to you, and whether they’re interested or not. If you created a database for your prospects, that’ll be a great place to track these too. The more brands you reach out to and the more projects you get, the more you’ll need to keep track of it all. You wouldn’t wanna miss out on a possible UGC job because you forgot to get back to an email, right?

It’lll also help you track to whom you should send follow-up messages. Give brands 3-5 days to reply —but if they don’t, feel free to check back in. You’d be surprised how many people get back to you the second time around. Stay organized and don’t give up.

If you don’t have specific brands in mind and want to make the prospecting phase faster, you could also check dedicated UGC platforms. They’re there to connect brands with UGC creators, making the process easier and more efficient for both sides.

Check out the list below, we collected some of the most popular ones for you.


The homepage of UGC platform Brands Meet Creators

As the name says, they connect brands with creators. It’s free for the latter, and you can set your own rates.

UGC platform Tribe's homepage saying

Tribe is specialized for TikTok and Instagram content, where creators go through five steps. As a creator you browse brands, check the available briefs, pitch your ideas, submit your content, and get paid when it’s published.

The landing page of UGC shop, with the tagline: A studio & community of content creators making cool content for cool brands.

UGC Shop carefully selects creators to produce content about ethical brands and their products. As such, you have to apply and get approved to join the UGC Shop community and start getting content creation jobs through them.

The landing page of UGC platform Influee with the tagline: Get eCom UGC video ads that convert, fast!

Influee is a network of more than 50,000 creators. You can connect your Instagram account and the platform will suggest campaigns they think would be good fits for you. But naturally, you can decide which ones you’re interested in: just read the briefs and reach out to chat about the ones you like.

The homage of Joinbrands, which connects brands with influencers and UGC creators instantly.

JoinBrands specializes in helping brands get UGC content for their TikTok campaigns, but you can submit photos as campaign material as well.

As a creator, you choose jobs that you like, read the brief, and create the content the brand asked for. What’s interesting is that you can create and upload extra pieces of content on top of that for higher potential earnings.


The homepage of popular influencer and UGC platform, Passionfroot.

Passionfroot says they’re “the only tool creators need to manage their sponsorships from start to finish.” They work with people creating all kinds of content: newsletters, YouTube videos, Instagrams/TikToks, etc. It’s leaning a little bit more for sponsored content for those who already have a following, but Passionfroot is circulating in UGC circles too as a reliable platform.

The homepage of Trand, a UGC platform connecting brands with creators.

Trend is a platform specifically for UGC creators, starting at $100 per post for brands. They also hand-pick the creators they work with, so similarly to other apps, you’ll have to apply and get approved first. You don’t need to have a following to work with them though, and being on the platform is free.


The homepage of Thingtesting where people can review products they've tried.

Thingtesting is a platform where anyone can write reviews about products. Their aim is to give people a place they can trust when researching products. We all know brands like to hide negative reviews, but Thingtesting is having none of that.

If you’re an active reviewer on the platform, you can gain access to their “Thingdrop” program where you get to shop products at heavily discounted prices. It’s great for UGC creators just starting out.

Charlotte Arsenault

The Instagram profile of Charlotte, Content Creator.

Niche: UGC creation / Followers: 9k

The Instagram account of Shelby Jolly, UGC creator and style blogger

Niche: Fashion & travel / Followers: 17k

The Instagram profile of Ysabel, UGC & content creator

Niche: Tech & gaming / Followers: 4k

The Instagram page of Lisa Celine, mom and UGC creator

Niche: Motherhood & babies / Followers: 29k

The Instagram profile of Shura, UGC creator in the fashion niche

Niche: Fashion / Followers: 11k

The Instagram page of fashion and lifestyle UGC creator Finja

Niche: Fashion & lifestyle / Followers: 45k

The Instagram profile of Selina, who's a fitness and fashion model, traveler, and UGC creator

Niche: Fitness & travel / Followers: 25k

Author's profile picture

Dorka Kardos-Latif

Digital marketer & portfolio expert, the face behind all content on Copyfolio 👋

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cover letter for ugc creator

Building Your Brand

What Is a UGC Creator? How to Become One in 2024

The title UGC creator is hot, new, and fresh. We cover what a UGC creator is and how to become one.

By Mighty Team

May 31, 2024


In this article, we’ll introduce:

  • What UGC is
  • What a UGC creator is & why brands work with them
  • Examples of UGC creators

Tips to become a UGC creator

What is ugc.

User-generated content (or UGC) is content created by users of an online platform–as opposed to the owners. Many of the biggest brands in the world rely on it (think Meta, TikTok, and YouTube), and they’ve turned user-generated content into billion-dollar valuations.

We often think of UGC as something we do on social media platforms. But you’ll find UGC all over the internet. Brand communities , forums , online communities , blogging sites (e.g. Medium), and even Google Maps use UGC. When you read a restaurant review on Google or Yelp, you’re reading UGC.

MN - Graphics - 2024 - OE-Discovery

UGC is valuable to platforms. In fact, it’s vital. Because, if there are no users, many platforms would flop and be worthless. Facebook, Instagram, and Twitter would be worthless without their users. We’ve seen this with the app Clubhouse–a social listening platform–that skyrocketed to a $4 billion valuation in 2021 and crashed back to earth once users flatlined.

Elon Clubhouse

What is a UGC creator?

A UGC creator is a content creator who builds user-generated content. Okay, that seems straightforward.

But usually, when we talk about a UGC creator, we’re thinking about someone who creates content for a brand–and is compensated by the brand. BUT–and this is important–they don’t WORK for the brand. UGC creators are not brand employees. They’re not in-house. They are independent creators who are incentivized by the brand to create content.

Okay, so this is a bit confusing. Think of a UGC creator as something like a freelance content creator. The brand might say, “Hey , we need some authentic videos unboxing a product. Can you create them?”

And the UGC creator does… for a fee.

The truth is, brands LOVE UGC that talks about them. Especially when it’s in a real, valuable way that helps potential customers understand who they are.

UGC vs. Influencer

You might be saying to yourself, “Wait, that sounds like influencer marketing.”

And it does! Some people swear that influencer marketing and UGC creators are different. And sure, usually influencers build their own audiences and then can charge brands for eyeballs, while UGC creators are paid for content creation first.

Usually, influencers charge brands for their audiences. And usually, UGC creators charge brands for their content creation. That’s an easy distinction.

But here are some examples of how the lines between these two get a little blurred:

  • A UGC creator could get payment from the brand for creating content, but also earn from affiliate sales.
  • A micro-influencer could have a small-but-valuable audience and be paid to create content on a brand’s channels.
  • UGC creators sometimes create content for free and for fun, and it moves into a paid relationship with a brand.

As you can see, the line between influencer and UGC creator isn’t always clear-cut.

Why do brands want to work with UGC creators?

UGC creators have one thing every brand wants: authenticity. Here’s why brands love UGC creators:

  • People listen . A recent report from Sprout Social found that 49% of consumers make regular purchases because of influencers. Every brand needs trust and UGC content can help create it.
  • People rank UGC as 2.4x more authentic than the content a brand creates in-house.
  • Reviews matter! 75% of consumers report that they trust online reviews–and UGC creators can be involved in this process.
  • UGC content is almost 10x more impactful than influencer content on people’s purchasing decisions.
  • UGC content can resonate more. This influences how consumers feel about a brand, which research shows is closely connected to how they act.

UGC Creator examples

Apple’s #shotoniphone hashtag has been a huge success for UGC creators and has prompted tons of spinoff hashtags. Apple regularly issues the challenge with parameters–like the macro challenge in 2022, which included judges like Anand Varma, Apeksha Maker, Peter McKinnon.

2. L’oréal Pro

L’oréal sparks UGC with hashtag campaigns like #LorealPro. While they don’t directly pay UGC creators, the winners get exposure for their business on L’oréal’s channels.

Loreal Short UGC

Adobe is one of the world’s premier creative software, so it’s not a huge surprise they feature UGC across their channels–all creatives who have used their products to make incredible things. They often use hashtags like #madewithphotoshop.

Adobe - UGC

4. LinkedIn

LinkedIn uses a ton of UGC creators across its social channels, for things like product walkthroughs and announcements and career inspiration. Sometimes this means sharing things from creators and sometimes it seems to be formal UGC partnerships.

LinkedIn UGC 2

5. Home Depot

Home Depot often features creations by–you guessed it–UGC content creators who love home renos.

For example, take this heartwarming post from @firstgenhouse about renovating an apartment bedroom in her mother-in-law’s rental. Home Depot’s UGC is a straight-up masterclass in UGC content creation, because it mixes the brand with great stories and “how-to” guides people love to watch.

Home Depot - UGC creators

5. ConvertKit

ConvertKit does some cool UGC creator work with paid partnerships, showcasing people who use ConvertKit’s software to run their email or newsletter businesses.

ConvertKit UGC

There’s no one way to be a UGC creator. The industry changes fast and you’ll need to find the thing that works for you. But as a general rule, here are some things you could prioritize.

1. Find your content edge

Every UGC creator needs to find a voice, a style of creating content that fits you. This means:

  • Finding a content creator platform you understand and can master.
  • Exploring the type of content you love creating–images, videos, written posts, etc.
  • Discovering the type of thing you love to talk about.

Every creator is unique and every audience is unique, so it’s important to lead from who you are. One of our favorite stories is Martinus Evans, who created his Instagram @300poudsandrunning to celebrate his journey towards being a “Slow AF” runner.

Martinus’ energy and his story resonated, and he’s built a following of “back of the pack” runners.

Martinus Instagram

This is what you need. Your voice and values and some practice creating content.

2. Develop a portfolio

As you create content, you can develop a portfolio to share with brands. This could be a full, professional collection of posts or a website. Or, you might just have one post that goes viral and slide into a brand’s DMs with it.

“Hey, I’d like to create a post for THE BRAND that looks like this. How could we make it happen?”

The way you approach this is up to you, but any brand that’s going to work with you at least needs to see some indication that you can create great content.

3. Build relationships

One of the greatest ways to become a UGC creator is to build relationships. The people who work at every major brand are just that… people. And the more you know the more opportunities you’ll discover. Get on their radar! Understand who they are and what they’re working on.

Here are some ideas for building the right kind of relationships with brands:

  • Comment and engage on posts . This is probably the lowest-lift way to engage with a brand, and it can be valuable. Brands do notice when people engage.
  • Proactively create content . When people create great content about our brand, we usually notice! And we share it on our company Slack: “Hey, look at the nice things this person is saying!”
  • Message people directly . Do not start spamming people. That’s a great way to get blocked. But a friendly message or email directly to someone involved in a brand’s content creation, marketing, or influencer program doesn’t hurt.
  • Go to conferences . If you’re looking to meet relevant connections, a conference or trade show can be a great way to start growing your network.

At the end of the day, how you build relationships is up to you. But brands can’t work with you as a UGC creator if they don’t know who you are.

4. Understand what brands actually want

Many would-be influencers have a tough time figuring out what it is brands actually want and need. And it can be the same from UGC creators too.

As an extreme example of this, remember the 2018 story of a hotel that banned all influencers? One blogger reached out to ask for a free room for a Dublin stay, and The White Moose Hotel won the internet with its snarky comments.

Eventually, it announced all bloggers were banned from staying there.

White moose bloggergate

It’s important for would-be UGC creators and influencers alike to think: What does a brand actually want from this partnership?

Usually, it’s:

  • Helping people understand a product
  • Positive reviews
  • Low PR risk

It’s not complicated. But think about the value you bring to the equation and make sure you know how to give it to a brand. Otherwise, this isn’t going to work.

Here’s a little glimpse into Mighty’s team on any given week. It’s busy! We’ve got a lot of balls in the air, and we might not be scouring the internet for potential content partners.

If you’re posting waiting for a brand to see you, you might wait a long time. Why not make a pitch?

Here are some quick tips:

  • Choose your brands carefully . Don’t shotgun pitches to every brand out there. Pick a few that really fit with the content you like to create.
  • Study them . What is the brand already doing? Your UGC pitch should fit within something they are doing or something they should be doing.
  • Craft a value-added pitch . When you create a pitch, make it clear what you offer, how it works, and how much you charge. (You could even create a sample of the type of post a brand can expect.)

Hopefully this guide helps you think through what UGC content can do for you or for the brand you run. If done well, good UGC creator relationships can be a win-win for everyone. Remember to master the content creation craft first, and always make sure you understand what’s expected of any UGC partnership.

Ready to start building your community?

cover letter for ugc creator


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Resume Worded   |  Career Strategy

14 digital content creator cover letters.

Approved by real hiring managers, these Digital Content Creator cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Digital Content Creator Roles

Table of contents

  • Digital Content Creator
  • Senior Digital Content Creator
  • Senior Digital Content Strategist
  • Senior Digital Content Specialist
  • Digital Content Producer
  • Content Marketing Specialist
  • Content Marketing Manager
  • Alternative introductions for your cover letter
  • Digital Content Creator resume examples

Digital Content Creator Cover Letter Example

Why this cover letter works in 2024, demonstrating impact with numbers.

In this cover letter, the candidate showcases their accomplishments with specific numbers, such as doubling organic traffic and increasing engagement rates. This not only highlights their skills but also demonstrates the impact they have made in their previous roles, making them a strong candidate for the position.

Showcasing Quantifiable Achievements

Measurable accomplishments speak volumes more than just a list of job duties. Here, you've quantified your success by mentioning a 30% increase in user engagement. This not only highlights your ability to produce effective results, but it also gives me a clear view of what you're capable of in terms of performance.

Demonstrating Subject Matter Expertise

By stating that 'successful content creation is a mix of art and science', you're showing your understanding of the industry nuances. You're not just saying you can do the job, you're showing that you understand the intricacies and subtleties of effective content creation. This establishes you as an expert in the field.

Highlighting Relevant Skills

This cover letter does an excellent job of highlighting specific skills that are relevant to the job. You've talked about your SEO strategy, which is a skill that's highly relevant to the role and adds value to the company. By doing this, you immediately answer the question, "Why should we hire you?"

Showcase the Impact You've Made

To really grab a recruiter's attention, don't just tell them what you did in your past roles - show them the impact you made. When you say that you increased engagement by 40% or boosted social media following significantly, you're not just talking about job responsibilities, you're giving concrete examples of your achievements. This is much more powerful and gives an employer a clear picture of what you can bring to the table.

Highlight Relevant Skills

It's crucial to highlight the skills you've gained from your experiences and how they're relevant to the role you're applying for. By mentioning your understanding of the power of narrative and audience, you're showing that you have a keen understanding of key aspects of digital content creation. This makes it easier for the recruiter to envision you in the role.

Express Your Strengths Confidently

Don't be shy about what you're good at. When you say creating content that resonates and drives engagement is your forte, you're confidently asserting your strengths. This not only shows confidence in your abilities but also gives a clear picture of what you excel at, making it easier for the recruiter to see your potential value to the team.

Align Your Values with the Company's

Demonstrating that your personal mission aligns with Netflix's commitment to diversity and inclusion not only shows that you've done your homework on the company, but it also shows that your values align with theirs. This can help establish a personal connection with the recruiter and make you a more attractive candidate.

Align your passion with the company's mission

It's important to show that what drives you matches what the company is all about. This will make you seem like a good fit for their team.

Showcase your digital content creation skills

Talking about your experience and the results you've achieved demonstrates your capability to create engaging and effective content.

Highlight audience connection

Understanding and connecting with your target audience is key in creating content that not only reaches but also moves people to action.

Express eagerness to contribute

Being excited to use your skills for the company’s goals shows that you are not just looking for any job, but that you want to make a difference at this particular place.

Thank the hiring manager

Ending with a thank you note is polite and shows appreciation for the opportunity to apply.

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Highlight your storytelling skill as a digital content creator

Stating your innate storytelling ability positions you as a creative force capable of engaging audiences effectively.

Showcase your expertise in making complex topics accessible

Illustrating your skill in breaking down intricate subjects into understandable content demonstrates your value in enhancing audience comprehension.

Align your skills with the company’s goals

By aligning your abilities with the company's ethos, you reinforce your suitability for the role and your potential to contribute to its mission.

Express excitement for creative collaboration

Showing enthusiasm for working in a team that values innovation and creativity underscores your commitment to contributing to dynamic content creation.

Convey passion for the role in your closure

Ending your cover letter with a statement of enthusiasm and readiness to contribute signals your genuine interest in the position and eagerness to join the team.

Connect with the company's values

Starting your cover letter by sharing a personal connection with the company shows you're not just looking for any job - you're interested in this one. It sets a positive tone.

Show digital content impact

Mentioning specific achievements, like a boost in web traffic or user engagement, proves you can deliver results. It's effective to use numbers to highlight your success.

Blend passion with data

Explaining how your love for the work complements your analytical skills to drive results makes you stand out as both creative and strategic.

Express excitement for collaboration

Your eagerness to join a team that shares your commitment indicates you're not just looking for a job but a community where you can contribute and grow.

End with a hopeful note

Closing your letter by thanking the reader and expressing anticipation for a future discussion leaves a lasting, positive impression.

Senior Digital Content Creator Cover Letter Example

Highlighting leadership skills.

As a senior role, it's important to show that you can lead a team effectively. You've showcased your leadership skills by mentioning an increase in content output and user engagement under your guidance. This tells me that you not only know how to lead a team, but you can also drive them to success.

Proving Long-term Strategic Planning Capabilities

Strategic planning is a vital skill for a senior role, and you've shown that you have it by mentioning a year-long content strategy that yielded significant results. It demonstrates your ability to think long-term, set goals, and execute strategies effectively, which are all critical skills for a Senior Digital Content Creator role.

Senior Digital Content Strategist Cover Letter Example

Use data to prove your success.

When you mention that you increased web traffic by 70% and engagement by 50%, you're providing solid evidence of your success. Data like this not only proves your claims but also provides a yardstick that recruiters can use to compare you with other candidates. It also shows that you value and understand the importance of metrics in content strategy, which is a major plus.

Highlight Unique Achievements

Mentioning unique achievements, like introducing a podcast series that became a top tech podcast, can help you stand out from the pack. It's not just about what you did, but also about the innovative ways you approached your job. This shows that you're not only skilled but also creative and initiative-taking, qualities that are highly valued in a senior role.

Show Your Understanding of the Company

By expressing your admiration for Spotify's commitment to discoverability for emerging artists, you're showing that you understand and appreciate a key part of the company's mission. This demonstrates that you've put thought into how you could fit into and contribute to the company's goal, making you appear more invested and therefore more appealing.

Express Enthusiasm for the Role

Your enthusiasm to bring stories to life through music and podcasts not only shows your passion for the work but also demonstrates alignment with Spotify's mission. This kind of genuine interest can make you more memorable and relatable, both of which can help sway the hiring manager in your favor.

Connect your journey to the job

Talking about how your early interest led to your current career path shows me you have genuine passion. It makes me believe you will bring that same enthusiasm to the content strategist role.

Highlight your achievements with clear results

Mentioning specific outcomes, like increased traffic and user engagement, directly shows your impact. It tells me you're not just about ideas, but about getting real results.

Blend creative and analytical skills

Stating you combine data with storytelling assures me you understand the balance needed in content creation. It's crucial for a role that demands both innovation and measurable effectiveness.

Show eagerness to innovate

Your excitement to push boundaries aligns with what I look for in a senior strategist. It tells me you're ready to tackle new challenges and drive advancements in our content.

Express gratitude and eagerness

A simple thank you goes a long way. It shows professionalism and eagerness to contribute, making your application memorable.

Senior Digital Content Specialist Cover Letter Example

Share a personal connection.

Starting with a personal story related to the company's work helps create an emotional bond and shows genuine interest.

Quantify your achievements

Using specific numbers to describe your successes makes your accomplishments more impressive and understandable.

Emphasize your storytelling ability

Stating your excitement to use your storytelling skills at the new company makes you seem like someone who can help them tell their own stories better.

Express desire to discuss further

Saying you’re eager to talk more about how you can contribute shows you're proactive and truly interested in the role.

Use a warm closing

Ending with 'Warm regards' adds a personal touch and helps leave a positive impression.

Share your origin story

Talking about how your childhood passion evolved into your career path adds a personal touch and shows your long-term dedication to content creation.

Demonstrate leadership in content strategy

Detailing your experience in leading a team and achieving significant increases in traffic and leads showcases your leadership skills and strategic thinking.

Highlight the blend of creativity and analytics

Stressing your ability to merge creative storytelling with data-driven insights shows you're capable of creating content that fulfills both aesthetic and business goals.

Align with the company's mission

Expressing how deeply you connect with the company’s goals indicates that you're not just a fit for the role but also the culture, which is vital for long-term success.

Convey confidence and enthusiasm

Ending your cover letter by affirming your belief in your fit for the role and your excitement about the company's mission leaves a strong, positive finale.

Digital Content Producer Cover Letter Example

Show your industry engagement as a digital content producer.

Expressing admiration for a company's work demonstrates your genuine interest and shows you're already aligned with their mission and approach.

Demonstrate impactful projects in digital production

Highlighting your successful projects with measurable outcomes proves your ability to create content that resonates with audiences.

Connect your values with the company’s mission

Sharing your excitement about the company’s core values enhances your connection with them and emphasizes your eagerness to contribute meaningfully.

Express eagerness to contribute as a digital content producer

Inviting further discussion about your fit for the role shows confidence in your ability to add value and eagerness to become a part of the team.

Close your cover letter professionally

A respectful sign-off leaves a positive, lasting impression, paving the way for future communication.

Content Marketing Specialist Cover Letter Example

Your journey from a book-loving kid to a digital content creator makes your passion tangible. It helps me see the depth of your commitment to storytelling.

Demonstrate your content's impact

Discussing specific projects that drove traffic and leads proves you can deliver results. It's exactly what I look for in a content marketing specialist.

Align with the company's philosophy

Understanding and embracing our inbound philosophy shows you've done your homework. It's impressive when an applicant's values align with ours right from the start.

Show excitement for the industry

Your enthusiasm for being at the forefront of content marketing is contagious. It tells me you're someone who stays inspired and will inspire others.

End with a strong, gracious close

Thanking us for the opportunity while reiterating your desire to contribute sets a positive, professional tone. It leaves me with a strong final impression of your candidacy.

Content Marketing Manager Cover Letter Example

Share your passion for content marketing.

Talking about your early interest and how it grew into a professional path shows you are not just looking for any job, but you are dedicated to this field. This makes you more appealing to employers who want team members passionate about their work.

Highlight content marketing achievements

When you share specific achievements, like increasing website traffic or generating leads, you give clear evidence of your ability to make a real difference. This helps hiring managers see the potential impact you could bring to their team.

Combine storytelling and analysis

Content marketing is not just about creating stories but also about understanding the data behind what works. By highlighting your love for both aspects, you show that you have a balanced skill set that is crucial in this role.

Show alignment with company values

Expressing how a company's mission resonates with you personally suggests that you will be more than just an employee; you'll be an advocate for the brand. It's a powerful way to demonstrate that you're a good cultural fit.

Assert your fit for the role

Ending with confidence in your ability to contribute to the team reinforces your qualifications and shows that you are not just applying randomly but believe you can genuinely add value. This makes your application more convincing.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Digital Content Creator Roles

  • Content Creator Cover Letter Guide
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cover letter for ugc creator

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

cover letter for ugc creator

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How to Become a UGC Creator (and Get Paid for It)

You've probably heard people on social media talking about UGC and how it's blowing up as a way to make money on social media. In this article, I break down what UGC is, how to get started as a creator, and some common mistakes to avoid.

How to Become a UGC Creator (and Get Paid for It)

Making money on social media is kind of the dream. Literally. According to the 2022 Influencer Report from the Morning Consult : "26% [of Gen Z survey respondents] strongly agree they would take the opportunity to become an influencer" and "86% are willing to post sponsored content for money."

Those numbers are being inflated and misinterpreted in all the latest think pieces about the future of social media and the habits of Gen Z for shock value, of course, but it is true that many young people want to make money from social media content . And you don't have to be an influencer to do that.

Let me introduce you to the concept of User-Generated Content (UGC).

If you're already acquainted with UGC and want to get down to the nitty gritty of how to start creating and getting paid, use the Table of Contents below to navigate this article more quickly:

What Is User-Generated Content and Why Is It Valuable?

How to get started as a ugc creator.

  • What to Include in Your Portfolio
  • How to Find UGC Jobs from Brands

Common Mistakes to Avoid

Alright, let's get into it!

UGC is content created by users of a brand or product. Typically, brands source this content organically by finding existing customers who are already talking about them online. If you see a brand reposting a creator's Reel or sharing a screenshot of someone's Tweet, that's UGC .

View this post on Instagram A post shared by Apartment Therapy (@apartmenttherapy)

With organic UGC, brands will tag or otherwise credit the original creator, like in this Instagram post from Apartment Therapy. Recently, however, brands have started earmarking some of their marketing budget for paid UGC because it's so valuable that they're willing to buy it (from you).

From the brand's perspective, UGC is valuable because it provides people with social proof. Social proof functions on the proven concept that people are more likely to trust other people (even people they don't know, like strangers on the internet) than they are to trust brands. Sharing content created by real users, not an internal marketing team, lends credibility to the brand and their product. After all, they have customers who not only like and use their product but enjoy it so much that they want to talk about it online.

This concept of social proof is also why User-Generated Content is an easier field to break into than social media influencing. You don't need a following or a presence to create that valuable UGC that brands want — and are willing to pay for.

There's a much lower barrier to entry for breaking into UGC than influencer marketing. Like I mentioned earlier, there's no follower count or engagement level requirements, because you're not selling your personal influence. So, you don't need a huge following. You also don't need special equipment or super advanced technical skills.

So, what do you need to start making money on TikTok (and beyond)?

Here are the steps we recommend for anyone just getting started with UGC:

1) Make a UGC Specific Account

Not only do you want your UGC account to be separate from your personal or brand accounts for privacy reasons, it's also important for discoverability. Be sure to include "UGC" somewhere in your handle. It's also a good idea to check if the handle is available on all platforms where you'll be active.

Once you've made your account, follow other UGC creators on TikTok and Twitter to get tapped into the community. This is a great way to learn a lot about the industry, make contacts, and just generally get your bearings. You'll notice that a lot of UGC creators are generous with their knowledge and happy to share templates and best practices.

cover letter for ugc creator

For now, there doesn't seem to be a lot of gatekeeping in the UGC creator community. There's plenty of opportunity to go around which encourages collaboration over competition.

2) Make a UGC Creator Portfolio

Just like with any creative job, you'll need to show brands what you can do if you want them to hire you. That's where your portfolio comes into play. This is the biggest hurdle for most beginner UGC creators: putting together a portfolio and making it really polished and professional, but it doesn't have to be complicated.

Your portfolio should be a scrollable, static link rather than a slideshow or a Google Doc. Wix and Squarespace are good options for easy portfolio sites. More important than where you host your portfolio, however, is what you include in it.

cover letter for ugc creator

The key thing brands want to see when they look through your portfolio is if you can create the kind of content they're looking for and it should be the main focus of your portfolio, not buried on page three. Here's what we recommend including in your portfolio:

  • A short intro about yourself. This is where you include any relevant work history (content you've created for other brands).
  • Photos and videos of your work. It's incredibly important to include video and not just product photography, as video is king in marketing right now so most brands looking for UGC will be searching for someone who can make video.
  • Contact info. While you can conduct business outreach and communications through your social media DMs, it's best practice to have a dedicated email address and to include that in your portfolio to make communication clear and easy.

Staring at a blank portfolio, wondering how to start is the hardest part. Here's Kapwinger (and UGC creator) Katie Xu's advice for how to put together your first portfolio:

@ugcconnect Reply to @elaquezada ok but why was I so out of breath walking and talking 😅 #ugc #ugcportfolio #ugctips #ugccreator #ugcommunity ♬ original sound - Katie Xu | UGC Creator & Agent

The big takeaway from this advice is what Katie recommends if you don't have any existing UGC work to reference in your portfolio. She says to go and make some with items you already own. Here are a few examples of types of "UGC" you can make when just getting started:

  • Take product photography and videos of aesthetic items you already own.
  • Film some unboxing videos with natural reactions.
  • Film yourself using a product you love and give a short tutorial on it.

This content doesn't need to be hyper professional, either. Brands are looking for content that looks like it was made by an everyday user of their product. Simple smart phone photography and videography done with good natural lighting is perfect. You don't need to heavily edit your work, but we recommend using an online video editing tool to cut together multiple clips and add captions.

3) Start Finding UGC Jobs from Brands

Now that you've got a stunning portfolio created, it's time to get paid. There are three main ways that you can get the attention of brands who need UGC.

1. Cold Outreach. This is probably the most difficult way to find UGC jobs because you might not be talking to someone who's already in the market for UGC so it's a harder sell. Rather than reaching out to specific brands, TikTok creator @UGCang recommends pitching to PR and marketing agencies instead:

@ugcang Pitch Smarter, Not Harder 💸 Increase your reach with this UGC strategy #ugctipsforyou #ugcstrategy #ugcpitch #ugcbrandoutreach #ugcdeals ♬ original sound - Chloe Hayward

Regardless of whether you're pitching single brands or agencies, you can find UGC specific email outreach templates on TikTok from other creators to help you send that first email.

2. Twitter "Casting Calls." Another way to find UGC jobs is by searching for brands that are actively looking for UGC creators. Instead of you reaching out to them, you're responding to their broadcast. This means you know for a fact they're looking for UGC but it also increases the competition, since other UGC creators will be pitching them at the same time as you are.

To find brands who are actively looking, try searching Twitter for Tweets like this one:

Looking for UGC creators! - Looking for women creators aged 20+ Comment below and I will DM you. (If anyone in my network has some creators in their network a RT would be incredible) — Nico Muoio (@NicoMuoio) August 23, 2022

Sort your search results by newest to make sure you're hopping on fresh opportunities.

3. Organic Discovery through Pinterest. Publishing your portfolio work on Pinterest and tagging it with relevant keywords ("UGC Content," "UGC Creator," "UGC Example," etc.) can be a good way to leverage some organic discovery.

If you do choose this route, make sure to create and use a UGC specific Pinterest account. While you should always add your portfolio link in your Pinterest bio, keep in mind that your profile and pins will serve as a sort of secondary portfolio, too. Curate that to draw the kinds of brands and partners you want to work with and make sure your contact info is apparent so if brands do want to work with you, they know how to get in touch.

cover letter for ugc creator

I wouldn't recommend only using Pinterest to find UGC jobs, but it's a useful extra channel to consider in conjunction with your other outreach efforts.

Now that you know how to get on a brand's radar, let's talk about some mistakes to avoid when working with brands as a UGC creator.

It's easy to make mistakes when you're just getting started. Fortunately, there are plenty of other UGC creators who have been there, done that, and lived to tell the tale on social media so you don't have to.

These mistakes can be grouped into two categories: mistakes you make before you get the brand deal (portfolio mistakes) and mistakes you make after you secure the deal (contract mistakes).

UGC Portfolio Mistakes

1) Including Your Rates in Your Portfolio

You can include your UGC rates in your portfolio, but we recommend you don't. Katie Xu, a Kapwinger and UGC creator in her own right, has found that one of three things will happen when you include your rates:

@ugcconnect Shoukd you include your rates in your UGC portfolio? I wouldn’t if I were you. #ugcrates #ugctips #ugc #ugcportfolio ♬ original sound - Katie Xu | UGC Creator & Agent
  • Brands will think your rates are too expensive. They'll immediately rule you out and choose someone with lower rates.
  • Brands will think your rates are too cheap. If you're quoting rates that are well-below budget, brands won't tell you that. They'll just pay your cheap rate and you'll be cheating yourself out of the extra value for your work.
  • Brands will think your rates are just right. This sounds like best case scenario, but it limits your bargaining power and negotiating options. You always want a little wiggle room to get the best deal for yourself.

Instead of including rates in your portfolio, let brands know that rates are negotiable when they ask to see your portfolio. Keep two numbers in mind: your asking number and the actual lowest amount you'd be willing to accept. The lower number should still be a number that feels fair and that you would be happy to receive.

2) Not Making the Content the Focus of your Portfolio

Less is more when it comes to your portfolio. It should be an easy to navigate site with the UGC content front and center. Many UGC creators recommend including a "What Is UGC?" section to sell brands on the value of UGC content, but that's typically not necessary.

If a brand is looking at your portfolio, they likely already know what UGC is and how valuable it is — they're considering hiring you to create it, after all. If you're doing cold outreach and are worried the brand doesn't already know about UGC, include that value proposition in your email pitch, not your portfolio.

Here are some other common UGC portfolio mistakes to avoid from the perspective of someone who reviews portfolios when considering creators to hire for his TikTok agency:

@oneoffryan Do you make these portfolio mistakes? #ugccreator #ugccreators #ugccontentcreator #ugc #ugccommunity #creatorstrategy #tiktoktips ♬ Love You So - The King Khan & BBQ Show

UGC Contract Mistakes

1) Not Negotiating Payment Properly

There are a two things you want to include in your contract so that you don't get taken advantage of by brands: payment upfront and inclusion of the product for review.

That first bit is pretty self-explanatory. It is the bare minimum to require half of the payment upfront and the other half on completion. Most creators request full payment upfront.

The second part is more of a gray area as UGC creation continues to expand as an industry. It should always be included in your contract that you'll receive the product you'll be reviewing for free. A lot of brands will want to do just gifted collabs — they'll send you the product for free and in exchange, you create content about it.

I would advise against these collabs unless the value of the product far exceeds your normal rates. Even if you're just starting out, there's no need to do work for free because you can create your own portfolio content with things you already own. Unlike an influencer just starting out who wants the exposure, your personal brand wouldn't be benefitting from this collab. All you're getting is a product.

2) Not Watermarking Your Video Before Payment

This goes hand in hand with upfront payment and should be outlined in that part of your contract. While most brands are operating in good faith, it only takes getting burned once to lose you a week's worth of pay or more. Avoid having your work stolen by using a watermark until the brand pays you.

Adding a watermark doesn't need to be difficult or time consuming. You can simply add a large, half-opacity text bubble of your UGC handle in the middle of your video or image (where it can't be cropped out).

cover letter for ugc creator

Send the watermarked work for approval then, after you receive payment, send a clean version of the file without the watermark.

3) Not Negotiating Usage Rights

You should include in your contract the stipulations of the usage rights, aka how long the brand can legally use your content without needing to pay you more money.

More experienced creators know to give a brand usage rights for an initially agreed upon amount of time (30 days is a good rule of thumb) and then charge a renewal fee if they want to use it for longer, such as in an ongoing ad campaign.

Drafting contracts can seem daunting if you don't have any experience with legal jargon. To make it easier for yourself, look for templates online from other creators. Many standard freelance contracts can be adapted to suit your needs. If you know someone who practices or has studied law, you can have them look over your contract to make sure it's airtight.

For more creator resources and info, check out our Resource Library . We post new content there weekly made for creators just like you.

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User Generated Content Examples, Tips, and Tactics for Social Media

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What Is a UGC Creator & Why Is It All Over Social?

What Is a UGC Creator? (+ How to Become One)

UGC creator or freelance content creator? 🤔

If you’ve spotted the term “UGC creator” on your TikTok or Instagram feed, you’re not alone. 

UGC creators are a new type of marketing tactic, changing how brands leverage traditional UGC.

UGC creator hashtag search results on TikTok and Instagram

So, what is a UGC creator, why are they valuable to brands, and how do you become one? 

We’re breaking it all down, below.

Table of Contents

  • What Is a UGC Creator?

Why Do Brands Love UGC Creators?

How to become a ugc creator, frequently asked questions: ugc creators, what is a ugc creator .

Historically, UGC ( user-generated content ) has been defined as content created organically by a brand’s followers or consumers — that is then shared by the brand on its own accounts:

@anisa.marrie Instagram photo with @golde tagged and then @golde's repost of her photo on their feed

Brands love UGC and for good reason — a 2021 study revealed that 80% of respondents said UGC highly impacts their purchasing decisions.

This is where the new “UGC creators” come in.

A UGC creator is a content creator who specifically creates content that looks like UGC — but it's been paid for. 

“Unlike influencers who need to grow their community before they start working with brands, UGC creators don’t need tons of followers nor are they obligated to show their face. 

They just have to create content that can be shared on the brand’s account,” says Later’s Social Content Lead, Lindsay Ashcraft .

“But it’s not technically organic — which is what UGC is. UGC has worked so well because it’s content created by real fans of a brand. A UGC creator is essentially just another term for freelance content creation,” adds Christine Colling , Later’s Social Media Manager. 

Here at Later, our content marketing team defines UGC creators as:

Freelance content creators who specialize in creating UGC-inspired content for brands — whether it’s photos or videos.

In fact, we’ve paid creators — like Kayed Mohamed-Mason — to create content specifically for our social media accounts that resemble UGC:

“We started experimenting with this earlier in 2022 because we’re a small team and needed more content. Instead of branded content, we commissioned videos from Kayed that seemed organic and similar to what we’d naturally post on our feed,” shares Christine.

Though, whatever you call it — UGC creator or freelance content creator — brands are paying for more “authentic” content to drive sales and traffic. 

Psst, with Later ’s management tools, you can schedule all of your social media content in advance . It’s the ultimate time-saver. Join over 4M brands, creators, and social media managers — sign up today : 

When brands use UGC as part of their marketing strategy, they’re not just selling products; they’re building relationships and driving conversion, too. 

Let’s explore the benefits of using UGC creators:

Benefit #1: Builds A Bank of Content

Creating content is often a time-consuming process — especially for social media managers and entrepreneurs doing it all on their own.

UGC creators open the floodgates to a stream of content you didn’t have to create yourself.

You just have to brief the creators, and depending on the contract (and if it’s an ongoing partnership), you can receive multiple new deliverables on a monthly basis — win, win!

Another way to build your bank of UGC content - and develop a stunning influencer marketing strategy - is by collaborating with Later's Services team. See how they work with brands for *chef's kiss* content creation here .

Benefit #2: Builds Trust

UGC content has always been successful in building trust because it seems like a word-of-mouth recommendation from a friend or family member.

But not every brand has a big bank of UGC content at their fingertips.  

By working with UGC creators, brands can post content that looks like UGC — typically less “glossy” or “branded” — to feel more organic, provide use cases, and ultimately, build trust. 

It’s the perfect solution to showcasing your brand without seeming overly promotional or salesy.

Benefit #3: More Cost-effective Than Major Influencer Campaigns

Influencer campaigns are an important tactic for reaching new audiences, but depending on the type of creators you're working with (e.g. Macro, Mega), the money can add up.

This is especially true if it's going to be a one-and-done partnership for a timely launch or an event.

On the flip side, working with UGC creators on an ongoing basis lets you use their content across your channels, build your audience, and can keep costs from rising sky-high, too.

Benefits #4: Drives Sales

As we mentioned, UGC contributes significantly to conversion. 

Because when users see real people using a brand’s product or service, they’re more likely to open their wallet:

Turns out, UGC creators have the unique ability to transform a product into a lifestyle, rather than just a one-time purchase.

Major score!

TIP: Sourcing and working with UGC creators is simple with Later's influencer marketing platform, Later Influence . Book a demo today to see how it works.

The rise of UGC creators opens the door for more people to create content (and get paid for it) regardless of their follower count.

However, it takes time, consistency, hard work, and a steady stream of income before you can claim full-time content creator status. So don’t quit your day job just yet. 

Similar to anyone starting out in freelance content creation, here’s a step-by-step guide to becoming a UGC creator: 

Identify Brands to Work With 

Create Content  

Build Your Portfolio

Sign up for Later

Tip #1: Identify the Type of Brands You Want to Work With 

Before you start creating UGC, make a list of the brands you’d love to work with. 

If that’s too niche, consider the industry you’d like to work in: Wellness? Fashion? B2B? Tech? Sports? 

From there, spend some time auditing the content they already post: 

What content seems to be working for them? What posts get the most comments or views?

Do they post a lot of UGC? If so, what does it look like? 

What would draw your attention and make you stop scrolling?

Who is their target audience? What is their brand voice? 

Are there any gaps in their content? Could they benefit from more Reels or TikTok tutorials? 

Remember: UGC works well because it looks and feels authentic. 

Working with brands in an industry that is of interest to you will make for a dream partnership and let your genuine connection with their product shine through.

Tip #2: Create Content — Practice Makes Perfect 

Establish the type of content you want to specialize in — or whether you’ll be a generalist. 

If you’d like to focus on images, it may be worth taking a few beginner photography courses. If you’re more comfortable on camera, create short-form videos that’d work well on Reels, TikTok, or Stories. 

You can also practice on your own account. This will help you build your portfolio while experimenting with different features and content styles.

Tip #3: Create and Build Your Portfolio 

Building a portfolio can help you pitch brands more effectively, highlight your work, and build long-term collaborations.

Some creators recommend using a Canva template to create a portfolio that explains who you are, why the brand needs UGC, and previous work (if you don’t have work yet, “create videos at home,” says creator @ugcang ):

Once you're ready to pitch, send the brand's content or PR team an email.

Tools like HubSpot's email writer can help if you're stuck in a slump and don't know what to write.

If you’re not ready to pitch directly, you can search websites like Upwork , or even Twitter — which has tons of brands doing open calls looking for UGC creators: 

Hey!!!!! I’m Looking for some UGC creators who is interested in a long term partnership, making TikToks/ Instagram reels for my hair brand Private message me with your pricing, availability, and portfolio. DMs are open 💕💕💕 #UGCcontent #UGCcreator #hair — Skincare is a Lifestyle ✨ (@ashonteiam) August 28, 2022

Tip #4: Sign up for Later

Here's a trick that makes it simple to start creating UGC content for some of the most-loved brands on the scene right now - joining Later's Influencer program .

That's right - it's free for creators to sign up for Later. You'll be added to our Influencer Database, making it easy for you to connect with brands that your audience will love.

What are you waiting for? Sign up today !

FYI: Later makes creators' earning potential easier with a customized link in bio page, content creation tools , and your personal best time to post . Create an account and get started today: 

How Many Followers Do You Need to Become a UGC Creator?

UGC creators don't need a major following to land brand deals. In fact, your follower count doesn’t matter at all.

Why? Because most partnerships are content-only, meaning you’ll create content for brands without having to post on your own account. 

How Do I Find UGC Opportunities?

There are plenty of platforms to get the search started. Check out these UGC services to help spark some UGC opportunities:

Brands Meet Creators

Twitter (search #UGCCreator and #UGCContent )

How Much Should I Charge as a UGC Creator?

In short: it depends. 

There’s unfortunately no universal one-size-fits-all pricing rule.

UGC creator rates will vary based on a variety of factors including, the scope of work, time and resources required, number of deliverables and so much more.

That said, many creators typically adhere to a common formula : time spent on content X hourly rate.

Speaking of pay, Later's got a Creator Rates Report in the works. Sign up for our free weekly newsletter to be the first to know when it drops! 👀

Before you put all your eggs in one basket, it’s important to remember that good things take time, and becoming a successful UGC creator won’t happen overnight. That said, if you’ve been interested in freelance content creation — UGC or otherwise — now is your time to shine. And brands, if you’re looking to increase sales and reach new audiences, you’ve got some hiring on the horizon! 

Ready to plan your  social media content  in advance? Start scheduling your posts with  Later , the ultimate social media management platform —  create an account for free .

Amanda Demeku

Amanda is a Content Marketing Specialist based in Toronto. When she’s not busy writing you can catch her playing tennis or sipping all the pop-culture tea.

Plan, schedule, and automatically publish your social media posts with Later.

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How to Become a UGC Creator and Find UGC Jobs

Turning your social media scrolls into something more rewarding is a great idea. If you want to become a UGC creator, there’s no better time than now. With  80% of marketers saying that UGC content influences buying decisions  – there is a lot of demand.  Especially if you know social media channels like Instagram, Facebook, and TikTok inside out and can produce engaging content. Every time you post a picture of your breakfast or review your new headphones, you're a step closer to joining this creative club.

But what does it really mean to become a UGC creator, and why should you consider hopping on this trend?

In this read, we’re unpacking the essentials of UGC and how you can snag some cool jobs creating content you love.

Let's get started.

What is a UGC creator?

A UGC creator is anyone who creates User-Generated Content . This is a marketing term for any content created by real people rather than brands. This can take any form, including photos, videos, blog posts, product reviews, etc.

View this post on Instagram A post shared by Sephora (@sephora)

But being a professional UGC creator goes beyond casual posting. The content you post for brands has to resonate with others and even influence decisions. It has to fit in with the brands' UGC strategy , yet be ethical, transparent, and to the point.

The creator’s job is to turn everyday moments into shareable types of content that other internet users (potential customers of the brands) can relate to, enjoy, and trust.

For this job, you don't need fancy equipment or a huge follower count. A genuine passion for sharing your perspective and experiences is a great starting point here. And the best part? Companies are always on the lookout for authentic voices like yours to add a touch of realness to their brands. So, by becoming a UGC creator, you're shaping the way other people see the world.

For their work, User-Generated Content creators can charge per project or receive compensation through other means, such as royalties, commissions, or in forms like gifts or freebies.

Working as a UGC creator offers exciting opportunities, but it's not without challenges. Often, the work is project-based or consists of one-off gigs, which can result in fluctuating income and the constant need to seek new opportunities in a competitive field.

UGC creators vs. influencers

Influencers are major social media players. They set trends. In 2024, over 37% of organizations reported collaboration with up to 10 influencers. This number showcases their significant impact.

On TikTok, Josh Richards is one of the hottest influencers right now.

Influencers like Josh build large dedicated audiences based on their lifestyle, opinions, or expertise. Brands love collaborating with them for their ability to reach a wider audience and sway opinions. They constantly reach for more significant follower numbers and are perceived as celebrities in one’s Instagram feed.

On the other hand, UGC creators are the friends who give honest advice.

View this post on Instagram A post shared by NIVEA (@nivea)

UGC creators publish content that might not reach millions but is authentic and relatable. They might not have a massive following, but their content is valuable because it's genuine and engaging.

While influencers may push a product , UGC creators share their real experiences with it.

Why work with UGC creators

But why are brands turning to UGC creators for their marketing campaigns? The answer lies in these unique benefits that only user-generated content can provide:

Authenticity : Social media users are hard to fool. They appreciate content that feels real and unfiltered. As I mentioned above, content creators bring this authentic vibe to the table, making their posts more relatable and trustworthy than polished, professional ads. Their content is more like getting a recommendation from a friend instead of a salesperson.

Cost-effective : Traditional advertising can break the bank. UGC, on the other hand, is a more affordable option that still delivers impactful results. By collaborating with UGC creators, brands can generate fresh content without the hefty price tag of professional shoots.

Trust and credibility : People trust people, not ads. When a UGC creator shares their honest experience with a product, it resonates more with their audience. Content creators are extremely valuable for trusted media brands looking to improve credibility and increase their presence online.

Sales enhancement: Authentic, relatable content converts viewers into customers. When people see real-life examples of a product in action, they're more likely to buy it.

Brands can repurpose a UGC creator’s genuine content across their social media platforms, embed it on their websites , and highlight it in email marketing campaigns. This way, it will work as social proof to potential clients.

5 Steps to becoming a successful UGC creator

If your dream is to become a UGC creator, and you’re not sure where to start, follow these five steps to turn it into reality.

1. Identify your niche

First, you need to find your specialty. What gets you excited? Is it fashion, sports, food, or maybe travel?

Identify something you love and know a lot about. This is your niche. A niche is that one area of your expertise. By focusing on a specific area, you become the go-to person for that topic, making your content stand out among the generalists.

2. Build your online presence

Now that you’ve got your niche, it’s time to shine online. Choose platforms where your target audience hangs out. For some niches, Instagram works best, while others get the most engagement from TikTok or YouTube. Create a catchy bio, share your first posts, and engage with others.

If you have a website, you can use Google Analytics 4 to track the traffic or your profile’s engagement levels. Analyzing data helps you see what works, refine your strategies, and grow your audience effectively.

3. Collaborate with others

Support from other social media creators is invaluable, opening doors to numerous connection opportunities. Engage with other creators, join online communities, and don’t shy away from reaching out to brands you love. Collaboration can expand your reach and bring new opportunities to create sponsored content.

If you’re using Instagram, there’s another strategy you can use to amplify your reach even further. Why not get IG likes through reputable third-party providers? This can complement your collaborative efforts, making your social media content more visible and attractive to potential collaborators and brands.

4. Create high-quality UGC

Start creating high-quality content that adds value, entertains, or solves problems. High quality doesn't always mean high cost— focus on clear visuals, engaging stories, and genuine experiences. Ask for feedback, learn from others, and keep improving.

To convince brands to work with you, you need a convincing UGC portfolio .

Showcase your best work by organizing your content into a comprehensive portfolio. Highlight different projects and successful collaborations to illustrate your range and impact.

5. Monetize your content

Once you've built a solid base, it’s time to reap the rewards. There are many monetization opportunities, like sponsored posts, affiliate marketing, or selling your own products or services.

Be transparent about sponsorships and keep your content’s authenticity—it’s what got you here in the first place!

Top strategies for finding UGC jobs

Finding UGC jobs successfully entails a mix of showcasing your best work, connecting with the right people, and being proactive in your job search. Your next UGC gig could be just around the corner. You just need to know where to look for opportunities.

Check out these top strategies to land your UGC jobs:

Utilize job search engines

Search engines like Google and Bing can reveal many exciting opportunities. Simply input keywords such as “UGC creator jobs” or “content creation partnerships” along with your niche to uncover potential listings and collaborations not featured on traditional job platforms.

Platforms like Indeed, Glassdoor, and LinkedIn list a variety of UGC-related jobs. Use keywords like “UGC creator,” “content creator,” or “social media contributor” to find opportunities that fit your niche.

Social media platforms

To find brands that are actively seeking UGC creators, focus on companies with large marketing budgets—those often investing in Facebook Ads, for example. A practical tip is to explore the Facebook Ads Library , where you can discover brands running campaigns, giving you insight into who might be open to collaborations.

Follow these brands. This way, you can jump at the opportunity to create UGC when they start running new campaigns again. You can reach out to them and offer your services.

Never underestimate the power of a good network. Take part in industry events, join online communities, and connect with marketers and people with similar interests.

A recommendation from a peer can sometimes open more doors than an impressive resume.

Freelancing platforms

Sites like Upwork, Fiverr, and Freelancer are great for finding freelance UGC projects.

Create a compelling profile showcasing your best work and start bidding on projects that match your skills and interests.

Influencer collaboration platforms

Sign up for platforms designed specifically for influencer marketing . They connect brands with content creators.

Platforms like AspireIQ, Collabstr, or BrandSnob can help you find partnerships that align with your niche and content style.

You now have the complete roadmap to becoming a successful UGC creator and finding those exciting UGC jobs. With the right approach, you can start making a significant impact in the digital world.

Dive into your niche, build your online presence, and start creating authentic content that matters. Keep your eyes peeled for opportunities, and don't be afraid to step out of your comfort zone.

Remember, success doesn’t happen overnight. But with passion, perseverance, and a pinch of creativity, you can become a great UGC creator and turn your social media skills into a career. Good luck!

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Influencer Marketing | Social Media Marketing | 6 min read

How to Get Started as a UGC Creator

Mahlet Yordanos

Written By Mahlet Yordanos

Published on mar 13, 2023.

A flat lay of a laptop, camera, tripod, tablet, and notebook

The future of content creation is user-generated.

Seventy-nine percent of people say that user-generated content or UGC highly impacts their purchasing decisions—that’s how you know this marketing strategy is here to stay. 

Interested in being one of the creators at the forefront of it all? Here at The Influence Agency, we’ll show you how to get started as a UGC creator . To get a closer look at how it all works, we spoke with Spencer Lee ( @spencerlevee ), a UGC creator. With a following of 59.6K on TikTok and having collaborated with companies like The Bay, Jamieson, Seasons, and Alo, there’s a ton to learn from her expertise.

Keep reading to discover the steps, tips, and tricks!

Your Guide To Getting Started As A UGC Creator

What is User-Generated Content?

What is a ugc creator.

  • The Equipment You’ll Need To Get Started

Begin Your UGC Creator Adventures in 5 Simple Steps

Some inspo from the pros, get ready, get set, create.

User-generated content refers to content that is related to your brand—but instead of it being made by employees, it is created by real customers.

Seventy-two percent of brands believe that UGC actually helps them to engage customers and build brand trust. 

Every content creator has a niche. In the case of UGC creators, theirs is producing content that actually looks authentically “user-generated,” but they’re being paid by companies to do so, of course. This material ends up being posted by the companies on their own online platforms.

You’re probably thinking, “How does this set them apart from influencers?”

Well, the difference here is that companies partner with UGC creators because of their incredible ability to inject a believable customer feel into their content—regardless of whether they have a large following or not. When businesses work with influencers, their main goal is to raise awareness and connect with the audiences of that social media personality.  

So, do you need to have a following to create UGC?

Spencer Lee says “Absolutely not! I’ll say it doesn’t hurt because brands are going to have access to content you have already created and they can easily get a feel of what your content looks like. However, I think you can easily counter this by being proactive and having a media kit ready that you can send out to brands to showcase your work.”

The Equipment You’ll Need To Get Started

You’d be surprised to hear how little photo and video equipment you actually need to get started as a UGC creator. We asked UGC creator Spencer Lee to weigh in on this:

“Literally just your phone and a tripod! A tripod isn’t even necessary, I’m sure you could find ways to prop your phone up on items you already have, but a tripod makes it a lot more seamless and easy—and results in steadier videos. But I wouldn’t let the lack of a tripod hold you back, just got for it with what you already have!”

As you find yourself diving deeper into this industry and honing your craft even further here are a few other useful equipment you might want to consider adding to your armoury. 

  • Backgrounds – We highly recommend browsing through the collections of pro photography backdrops on Club Backdrops ! They have a ton of options that’ll really make your content “pop.”
  • Ring light with phone stand – Why do content creators love ring lights so much? Well, that’s because they add a soft, diffused light on the objects in focus. You won’t have to deal with those harsh shadows.
  • Props – When trying to create the perfect aesthetic, you’re going to need some props that align with the brand tone. Typically, you’re going to need bowls, mugs, books, plants, pillows etc. There are always some really great finds at H&M home, Home Sense, Marshalls, etc. If you’re looking for a more minimalist or sustainable option, then renting from a prop house is the way to go.
  • Video editing software – To create dynamic and compelling video content, you’re going to need reliable video editing software . From Filmora Wondershare to Adobe Premiere Pro and Apple iMovie, all of these applications offer versatile features that’ll help your filmmaking skills glow up.

cover letter for ugc creator

1. Choose Your Industry

What type of content are you most interested in? From fashion and beauty to food and fitness, UGC can be made for almost any industry you can think of. If you aren’t quite sure yet which niche you want to stick to, take a look at our list of suggestions below:

  • Interior design

Did you pick one? Yes? *High-five* Now, let’s move on to the next step.

2. Start Creating Authentic UGC Content

Before you start filling your account with incredible content, don’t forget to include the title “UGC creator” in your description for your social media pages—it’s the best way to amplify your visibility amongst brands looking to work with fresh, new creators.

Now, in order to build your portfolio as a UGC creator, you’re going to have to start by actually creating authentic UGC content. Begin making content about products or services you’ve actually tried as a customer. Whether it’s photos or long-form/short-form videos, it’s important to showcase your skills on your social media platforms to convince brands that you’re great at what you do.

We asked Spencer Lee about how she started making content for brands:

“ I started out making content for myself at first and for my own page and from there I was lucky enough to have a few companies reach out to me to make UGC content for their accounts. After realizing that there’s huge demand for UGC I started doing research on how I could get more work, so just DM-ing accounts on Instagram + TikTok, sending emails to companies, and also finding agencies that are seeking creators so that I could get in their database.”

3. Put Your Portfolio Together

Get ready to make a portfolio that sums up who you are as a UGC creator because you’re definitely going to need it for the next step! Tell your story, show your best work, and convince brands that you’re capable of producing content that shines the spotlight on their products or services. 

4. Reach Out To Brands

As a UGC creator, you can expect that brands will reach out to you for a collaboration at some point. But at the same time, this industry is also a two-way street—and you’re going to have to do the reaching out sometimes. Hearing this can definitely sound like quite the challenge, but think of it this way: you don’t have to sit there and just wait for the brands you love to contact you, because you can be the one who sparks the connection first. 

Now’s the time to ask yourself, “What are the brands you dream of working with?” Do some research to see if they actually feature UGC on their social media platforms . Take note of their voice, style, and other elements that make up their content creation game. All of this will help you draft an effective outreach email.

Here’s what Spencer Lee has to say on reaching out to brands you want to work with:

“ I would say it’s great to show that you have had some prior interest in the brand + brand loyalty and are not just reaching out to them to make money. So do your research beforehand, and let them know you’ve done so in your outreach. Props if it’s a company that you use already/ have one of their products and you can talk about that. I like to DM on Instagram or TikTok (always make sure you’re following the company on socials) or I’ll send an email telling a little bit about who I am, including a blurb of brands I’ve worked with before, and why I think we would be a good fit.”

5. Make The Project Plan

If you’ve made it to step five— OMG congrats, official UGC creator !

After you’ve sealed the deal with a brand, this is where you’re going to need to dive deep into the planning elements. This involves getting the client to approve the concept, colours, props, etc. ahead of shooting.

Close coordination will be key to producing content that both sides can be immensely proud of. By showcasing your creativity and professionalism in every stage, you’ll quickly be on your way to building a web of connections that’ll swing you toward top UGC creator status. 

So you’re totally in for the exciting ride that is user-generated content creation— but just like every other adventure in life, you’re going to need some great advice before you really kick things off. 

Allow these words of encouragement from UGC creator Spencer Lee to be that subtle push in the right direction. 

The Influence Agency : What’s your biggest piece of advice for someone who wants to become a UGC creator?

Spencer Lee : Stop waiting and start now. It’s honestly such a booming business right now, and if it’s truly something you want to do, there are brands out there that will be a great fit. Be organized and have a media kit ready highlighting work you are proud of so that you can find brands that are a good fit for your style, and just send it out to as many people as you can, and it will land where it’s meant to!

cover letter for ugc creator

Ready to kick your UGC creator career up a notch? Join the Influence Agency’s influencer roster ! 

We’re a leading digital marketing agency in North America that specializes in providing content creators with incredible opportunities to partner with the biggest brands in the world.

Send us a message to know more.

Mahi Yordanos

Mahlet Yordanos is a Social Media Coordinator at The Influence Agency with a love for social media and content creation. Mahlet is a huge foodie who loves showcasing the best eats in the city on her TikTok and Instagram. You can follow her at @heytorontofoodie


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Perfect Your PPC Marketing Strategy Paid Search Checklist

1. define your goals.

Are you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Having clearly defined goals in mind will help you focus on your brand’s key priorities.

2. Outline a TOFU/MOFU/BOFU Strategy

Designing strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Every user at every stage is valuable—and you have to make sure you’re creating paid media content that speaks to each audience type.

3. Research Keywords for Search

Effective paid media is tied to targeting the right keywords. If you’re leveraging paid search ads to appear on SERPs (search engine results pages), then in-depth research is necessary. Bid on the keywords that are most relevant to your business to trigger only the most effective ad appearances.

4. Craft Engaging Ad Copy & Stand-Out Creative

Gather your team—because it’s time to start coming up with ad copy that wins attention. The key is to resonate with your audience and inspire engagement. Be real. Be relatable. And most importantly, don’t underestimate the power of creativity.

5. Create Conversion-Friendly Landing Pages

Do the landing pages on your website effectively push visitors further down the sales funnel? If not, you’re letting potential customers slip through your fingers. Optimize each of your landing pages so that they nudge users towards converting.

6. Choose Your Paid Platforms

The options are plenty when it comes to paid advertising, including Google, Meta, TikTok, LinkedIn, Microsoft, and Pinterest among others. Analyze who your target demographic is, research where it’s best to connect with them, and then target the platforms where you wish to build awareness.

7. Build Campaigns & Ad Groups/Sets

If you’re ready to build your paid media ad campaign, you’ll find that it will be further broken down into “ad groups” to ensure more effective pay-per-click advertising. These ad groups house one or more ads that have similar targets or categories. Let’s say your brand’s website features categories such as clothing, shoes, and accessories. Creating ad groups according to keywords that fall under these categories will help the PPC system decide when to show ads for these products.

8. Don’t Forget About Retargeting Ads

Retargeting ads are bound to succeed because it’s a second shot at a conversion. Visitors have shown interest in the product/service once before, and sometimes all it takes is a little reminder to push them to the checkout page. So don’t forget to retarget and aim better this time.

9. Run A/B Tests

In the world of paid media, what works and what doesn’t? You’ll have to run A/B tests to find out! Whether you’re testing which keywords bring more traffic or which social platforms earn more ad engagement, you won’t find out what really works for your brand until you test it.

10. Track Your Results

Revisit your initial goals. Did your efforts bring about the results you expected? Tracking results is an essential step in your brand’s paid advertising campaigns. The data you collect from currently running ads will help lay the foundation for your future campaigns.

11. Adjust as Needed

After tracking your results, you’ll be able to see where adjustments are necessary. There’s always room for improvement, so keep striving to consistently resonate and build trust with your audience—it’s how to create paid ads that pay off.

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What is a UGC Creator? A Complete Guide for Brands

The concept of a UGC creator has become increasingly relevant for brands looking to engage their audiences in more meaningful and authentic ways . A UGC creator, or User-Generated Content creator, embodies the bridge between a brand and its community , crafting content that resonates deeply with both parties. 

This guide explores the significance of UGC creators and how they can amplify brand messages, foster community engagement, and elevate brand affinity through authentic storytelling .

The influencer world is constantly changing no matter which niche industry you  are working in. Get your copy of our comprehensive eBook and identify the Top Influencers and  Content Creators to collaborate with and boost your campaign's success.

What is User-Generated Content? 

User-Generated Content (UGC) refers to any form of content created by online users rather than the brand itself, including text, videos, images, reviews, blog posts, and tweets . This content is publicly shared , often on social media platforms , and can significantly influence consumer behavior . 

UGC stands out for its authenticity , as it represents real users' genuine experiences and opinions about a brand or product . It serves as a powerful endorsement , bridging the gap between a brand's promotional efforts and its audience's actual needs and preferences.

Brands can collaborate with UGC creators in several ways, including sponsored content, hosting contests, or inviting creators to brand events . It's crucial, however, to maintain transparency about the nature of these partnerships to preserve the authenticity that makes UGC so valuable.

Benefits of Leveraging UGC Creators

Brands that harness the power of UGC creators unlock a treasure trove of benefits , including authentic content creation, increased engagement, and enhanced brand credibility . 

Let’s explore these benefits and more.

Authentic Content Creation

UGC creators are instrumental in generating content that is perceived as genuine and trustworthy by audiences . Unlike traditional advertising, content from UGC creators is rooted in personal experience and real-life product use , making it more relatable and believable to potential customers. This authenticity helps brands build trust and foster a sense of loyalty among their target audience, ultimately leading to increased customer retention and brand affinity .

Increased Engagement

Content produced by UGC creators tends to generate higher levels of engagement compared to standard brand-generated content . This is because UGC is more likely to speak the language of the target audience, incorporating their interests, humor, and concerns . When users see content that mirrors their own experiences and perspectives , they are more inclined to interact with it through likes, shares, and comments. This increased engagement not only boosts a brand's visibility but also enhances its social proof , encouraging more users to trust and try the brand themselves.

Enhanced Brand Credibility

In today's market, consumers are bombarded with advertisements from all directions, leading to a general skepticism towards traditional marketing messages . UGC creators help bridge this trust gap by providing authentic testimonials and product insights . When potential customers see real people endorsing a product or service , it can significantly boost the brand's perceived credibility . This credibility is crucial in an era where consumers value honesty and transparency above sleek marketing campaigns.

Amplified Reach and Diverse Perspectives

Collaborating with UGC creators allows brands to tap into a creator’s own networks, significantly expanding the brand's reach beyond its existing audience . Moreover, UGC creators bring diverse perspectives and creativity to the table, offering fresh ways to showcase a brand's products or services . This diversity not only enriches the brand's content strategy but also helps attract a broader audience by catering to varied interests and backgrounds.

Cost-Effective Marketing Strategy

Including UGC creators in your brand's influencer marketing strategy can be significantly more cost-effective than traditional advertising methods . Since the content is generated by users, brands can leverage this authentic material across their marketing channels without the high costs associated with producing professional ad campaigns . Moreover, because UGC creators are often motivated by their love for the brand or the desire to share their experiences , the financial investment required to incentivize their content creation is typically lower than that for professional endorsements. This cost efficiency does not come at the expense of quality or impact. On the contrary, the genuine nature of UGC can lead to higher ROI through increased trust, engagement, and conversion rates . 

Strengthened Community and Brand Loyalty

UGC creators play a crucial role in building and nurturing a brand's community . By encouraging and sharing user-generated content, brands can foster a sense of belonging among their customers. This community-building effort is essential for developing deep, long-lasting relationships with consumers . 

Moreover, when customers see their content being celebrated and shared by a brand, they feel recognized and valued , which in turn, boosts their loyalty to the brand . This sense of community encourages ongoing engagement , where customers are more likely to participate in discussions, share their experiences, and become brand advocates .

Enhanced Product Development and Customer Insights

Finally, engaging with UGC creators offers brands a unique opportunity to gather insights directly from their consumer base . The feedback and content created by these individuals can provide invaluable data on customer preferences, pain points, and desired improvements . By analyzing UGC, brands can identify trends and gaps in their product offerings , leading to more informed product development and innovation strategies . Not only that, but this direct line of feedback helps brands to adjust their marketing strategies and product offerings in real time , ensuring they remain aligned with customer needs and expectations .

How To Use User-Generated Content

There are two factors to consider to get the most from any user-generated content that has been posted online about your brand: finding it and using it to your advantage.

Here are a few tips to help you with this:

Finding User-Generated Content

Before you can promote any UGC that users may have posted about your brand, you first need to find it. This involves conducting searches on all the online platforms where your brand is active to see if anyone is talking about you. The first step is searching for posts with specific branded hashtags , but you should also keep an eye out for brand mentions that might not include a direct tag to your profile. Often, users talk about your brand or products without using your official handle or hashtag , so it's crucial to search for your brand name within content and comments. Delving into hashtags from previous campaigns and monitoring the dialogue under your brand's posts can also uncover hidden UGC gems. Plus, engaging with these users by liking and commenting can encourage even more content creation from your audience .

Using User-Generated Content

Once you've identified valuable UGC, the next step is to obtain permission to use it . This is crucial and involves directly messaging the content creator to ask for their consent. A simple direct message (DM) requesting permission, clearly stating how you intend to use their content, is usually enough. Once you have the user's permission to share, the possibilities are endless. You could re-share the content through your brand’s social media pages, feature the content in your newsletters, or enrich your email marketing strategy with authentic customer experiences. UGC content is also highly effective in paid social media campaigns , where real user testimonials can significantly boost credibility and engagement. Additionally, incorporating UGC on your product pages offers potential buyers a genuine look at your product in use , enhancing the shopping experience and providing social proof that can influence purchase decisions. Ultimately, using UGC in these ways not only enriches your marketing efforts but also fosters a stronger, community-driven brand image .

Top Influencers & Content Creators per Niche


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cover letter for ugc creator

Written by StreamYard

What is a UGC Creator, and How Do You Become One?

UGC stands for "User-Generated Content." It refers to any content created by individuals rather than a brand, specifically for commercial use or promotional purposes. Because of their more authentic vibe, they're seen as more trustworthy by audiences. Which is why more and more brands are opting for this style of content.

Have you considered becoming a creator of UGC content? If the answer is yes, then this guide will be a helpful companion, as we will cover everything you need to know about influencer marketing strategy, social proof, and brand partnerships to take your personal business to the next level.

Let’s Start With The Basics: What is a UGC Creator?

The term UGC stands for User-Generated Content. So, a UCG creator is a User-Generated Content creator - or a creator in charge of producing original videos, images, reviews, comments, or other forms of media.

Now, of course, anyone can create this type of content. The difference lies in who does it. In order for content to be UGC, it needs to be generated by a user or consumer rather than professional content producers.

Why Are UGC Creators So Sought After?

The bottom line of why this career choice has become such a popular one can be summarized into this: UGC creators can have a significant impact on shaping public opinion, influencing trends, and contributing to online conversations about products, services, or topics.

In the context of marketing and brand promotion, User-Generated Content creators are perceived as more authentic and trustworthy, particularly when compared with traditional advertising or branded content. But that’s not all!

Here are some of the main reasons why companies seek UGC creators:

It has been long proven that consumers often trust the opinions and experiences of fellow users more than they trust advertising messages from brands. In fact, according to a recent study by Nielsen , 88% of people said they trusted recommendations from others they know above all other forms of marketing. In other words, consumers want to hear from real people!

UGC creators also often have a strong connection with their audience and can relate to them on a much more personal level. This relatability simply makes their content more engaging and influential.

Many creators specialize in specific niches or industries. They are usually experts in those areas, too. So, brands know they can leverage this expertise to target a particular audience segment effectively - something many marketing strategies have trouble with.

UGC creators have another clear advantage: They often also have dedicated and engaged followers who actively consume and interact with their content. This acts as a sort of built-in audience that can be an invaluable asset for brands looking to promote their products or services. In other words, the audience is already there, watching. All the businesses need to do is use the existing space.

Collaborating with UGC creators can also be much more cost-effective than creating traditional advertising campaigns or hiring celebrities for product or service endorsements. Many creators, in fact, are willing to work with brands just in exchange for products or modest compensation. A win-win if you ask us!

UGC creators are active on a wide range of platforms, including social media like Instagram, TikTok, and YouTube, as well as blogs and forums. This means that brands have the opportunity to choose those creators whose platforms align with their target audience. For example, someone targeting millennials might go for a Facebook influencer, while a Gen-Z company could prefer TikTok reels.

Lastly, UGC has the potential to go viral, spreading rapidly across social media platforms and reaching a broader audience than traditional advertising. So, for much lower pricing, brands know they have a chance to distribute their product ads to thousands, in some cases, millions of users.

Are UGC Creators And Influencers The Same?

Well, this is quite an interesting question.

Technically, a UGC creator doesn’t need to be an influencer. All he or she needs to do is create content that looks like it’s coming from one. Let us explain.

UGC is content created by real brand fans. However, many freelancers who specialize in content creation for social media know precisely how to write texts or create videos that feel that way. These paid creators work with brands in a way that seems completely organic.

Ultimately, the goal of being a good UGC creator is all about building relationships and driving conversions. Whether they want to, at the same time, promote their own content - that’s a slightly different story. But this is great news if you’re considering joining the UGC world but don’t want to necessarily become an expert in a specific niche.

How Do You Become a UGC Creator? A Step-by-Step Guide

The first thing we should mention before we jump into our hopefully very comprehensive UGC guide is that you DO NOT NEED to have a high follower count to get started. However, you will need time, consistency, and hard work to enjoy a good UGC path. So, be disciplined, but don’t quit your full-time job just yet!

Step 1: Identify Your Brands

In any content creator's journey, identifying the type of brands you want to work with is quite crucial. This process will typically involve careful consideration and strategic planning because you want to make ensure your collaborations align with your personal brand, values, and goals.

If you’re just getting started, it can be tempting to say yes to any business that comes your way. But it’s important to work on your identity right from the beginning and not confuse potential clients with too many interests, niches, or topics.

So, let’s see how you can go around this first step of finding your perfect UGC brands.

Define Your Niche and Interests

Start by defining your niche and interests as a UGC creator. For example: What topics, industries, or products are you genuinely passionate about? We’re talking for real!

Your content will be more authentic and engaging when you are genuinely interested in the subject matter, so focus on the things you like and enjoy. You can, for instance, consider your hobbies, expertise, or areas of knowledge that you can leverage.

Understand Your Audience

It’s also quite important to take the time to understand your audience's demographics, interests, and preferences. Think: What kind of content resonates with them? Which brands or products do they engage with the most?

This knowledge about your followers (or potential followers) will help you identify brands that align with your audience's interests and make it easier to reach out to them.

Research Potential Brand Partners

A good sub-step here is to conduct thorough research so you can identify the brands that match your niche and also align with your personal values.

In particular, look for brands that have a target audience similar to yours. This will take you one step closer to your goal! So, explore their products, services, mission, and values to ensure they align with your own. Then, see which of them you would like to promote and start considering how you could do that (or how you can do it better than others).

Assess The Brand’s Reputation

Do not forget to assess the reputation and credibility of the brands you're interested in working with.

To do this, you can read reviews, analyze customer feedback, and check if they have a history of ethical business practices. You will definitely want to associate yourself with brands that have a positive image and can enhance your credibility as a creator - and staying far away from those can be seen as problematic and damage your work!

Long-Term Relationships

Rather than looking for one-off collaborations, consider building long-term relationships with brands. In fact, consistent partnerships can be more beneficial for both you and the brand, as they allow for deeper integration and ongoing engagement.

By forging long-term relationships with certain businesses, you will not just work towards more deals but also ensure a continuous flow of income.

(Maybe) Diversify Your Portfolio

While it's essential to work with brands that align with your interests and values, you don't have to limit yourself too narrowly.

Let us rephrase. It is okay to diversify your brand partnerships to avoid over-reliance on a single source of income. It’s better to explore opportunities in different niches that still resonate with your audience - and, more importantly, be open to the possibility of new products and services that can work well with your content, even if you think they might be a change at first.

Step 2: Create Some Content

We have discussed researching brands, products, and services you like. Once you have an idea (or a list, if you are very organized!), it’s time to work on your content.

We have divided this section into five subsections to make it easier to cover all important steps. These are choosing a niche and/or style, researching your audience, keeping consistent, engaging with people, and experimenting and innovating. Let’s go through them now.

Choose Your Content Niche or Style

Alright, first things first. It's time to decide whether you want to specialize in a specific niche or become a generalist.

What's the difference, you ask? Specializing can help you build expertise and a dedicated audience in a particular field, such as fashion, travel, technology, or fitness. Alternatively, if you prefer a broader range of topics, you can become a generalist and explore various subjects, allowing for more flexibility and creativity in your content.

While working with a niche topic is a great way to build yourself as the go-to person, generalists also have a broad range of skills and experience. In many cases, this choice depends heavily on the industry. Sometimes, it pays off to be the best at something, while other times, it’s a better deal to know a little of everything.

Research and Analyze Your Audience

We have mentioned this above, but it's important to emphasize it again as it's a pretty important step in your journey to become a successful UGC creator. It's vital to conduct thorough research to understand the content landscape within your chosen niche.

Here are some ways to do this: Firstly, identify your key competitors and successful creators in your field. Then, analyze what makes their content engaging and unique.

You can also study your audience's preferences within your niche. What topics, formats, or styles do they respond to most positively? What content do they engage with the most? And can their comments offer you any insights? All of this knowledge will guide your content creation strategy, so make sure you keep your eyes and ears open!

Be Consistent

We cannot reinforce this more: Consistency is key. You need to commit to creating content consistently. Otherwise, your chances of becoming and remaining a successful UGC creator will be slim.

Regular uploads or posts can help you maintain audience engagement and growth. Plus, consistency builds trust with your audience, as they know when to expect new content from you. Now, while consistency is important, don't forget to also prioritize the quality of your content. High-quality content is more likely to resonate with your audience and attract new followers.

If you have trouble planning ahead, you can consider creating a content calendar to plan your posts, videos, or articles in advance. This can help you stay organized and ensure a steady stream of content for your channel - and more satisfied brand partners!

Engage with Your Audience

It's also a good idea to interact with your audience regularly. For example, respond to comments, messages, and feedback as soon as you can so you can foster a sense of community and loyalty.

Also, pay special attention to what your audience is saying or requesting and adapt your content accordingly. This iterative approach can help you refine your content strategy and better meet your audience's needs. If you also stay updated on industry trends and how algorithms change on social media platforms or do online courses, webinars, and read industry publications, even better.

Experiment, Innovate, and Measure

Don't be afraid to experiment with new content formats, topics, or styles, too. Innovation can help you stay fresh and stand out in a crowded online space and separate your channel from your competitors’. And... it's fun.

Make sure you keep an eye on emerging trends and adapt your content to stay relevant. Embracing new platforms and technologies can also expand your reach. Oh, and another important consideration: Use analytics tools provided by your favorite social media platforms, websites, or other content hosting sites to track the performance of your content. You can usually monitor metrics like engagement, reach, click-through rates, and audience demographics to see what content performs well and what doesn't. Then, all you need to do is adjust your strategy based on data-driven insights.

Step 3: Build Your Portfolio

Building a portfolio is possibly the most crucial step for anyone who’s aspiring to become a UGC creator. There's just no way around it. Let's be super-clear on this: You don't necessarily need an audience, but you DO need a portfolio.

It doesn't matter also if you're a seasoned content creator looking to take your career to the next level or you're just starting out in the world of UGC. A well-organized portfolio can make a significant difference in your journey. So, how do you go about doing this?

Showcasing Your Skills and Style

A portfolio is sort of your creative resume. It's where you display your skills, style, and versatility (and also show your content marketing power).

When you pitch brands or seek collaborations, potential partners will often want to see examples of your work. So, your portfolio can be the ideal place to showcase your best pieces, giving them a taste of what you can do for their products and services.

A well-curated portfolio can also help you establish your credibility and professionalism because it demonstrates that you take your work seriously and have a track record of producing high-quality social media content. This can make brands more inclined to work with you, as they can trust your ability to deliver results.

Using Your Portfolio to Attract Brands and Collaborators

Brands often search for content creators who (no surprise here) align with their values and target audience. By having a diverse and compelling portfolio, you can increase your chances of catching their eye, especially if you and they have a specific style or niche.

In other words, a varied portfolio can be the best way to attract collaboration opportunities.

It can be a good idea to, as you progress in your UGC career, also show how your skills and style have evolved. Remember: A portfolio is a living document that allows you to highlight your growth and improvement over time. It can help you demonstrate your adaptability and commitment to staying relevant in a rapidly changing digital landscape, so it’s a great place to show the evolution of your work.

Tailoring Your UGC Portfolio

You should also consider tailoring your portfolio to suit different niches or industries you want to work in.

Say, for example, that you're interested in fashion. Then, what you can do is have a section of your portfolio dedicated to fashion-related content. Or, if you're into travel, you can showcase your travel-related content.

This customization can make your portfolio more appealing to specific brands within those niches. If you cover several of them, you can create different ones and choose which one to send depending on the brand or partnership opportunity.

Organization, Presentation, and Consistency

The way you organize and present your portfolio matters. There’s no way around it; we all care about what things look like. So, it’s a good idea to always ensure your UGC portfolio is user-friendly, easy to navigate, and visually appealing.

Remember to use high-quality images and videos to showcase your work. You can also write brief descriptions or captions that provide context and insights into each piece of content.

Also, maintain consistency as much as you can. For example, you can use a similar style or theme for your portfolio website or social media profiles to reinforce your personal brand. This consistency will help potential collaborators recognize your work across different platforms - which is a nice plus!

Seek Feedback and Update Your Portfolio Regularly

Don't hesitate to seek feedback from peers, mentors, or even your audience. They will be able to, on the one hand, provide valuable insights on what works well in your portfolio and what could be improved.

It’s also important to keep your portfolio up-to-date with your latest and best work. Updating it regularly will show that you're actively engaged in your craft and that you're constantly striving to improve.

The Easiest Way to Record Your UGC Content

If you’re looking for a simple yet powerful way to record and stream your content to different social media, you should try StreamYard .

StreamYard is a platform that allows you to go live, record podcasts , and multistream to Facebook, YouTube, LinkedIn, Twitter, Twitch, and more - all from the same place. Plus, you can brand your show with logos, colors, overlays, intros, and outros.

Becoming a UGC creator can be quite an exciting endeavor - filled with endless opportunities for creativity, collaboration, and personal growth.

However, no matter whether you are a newbie or a seasoned content creator, remember that the key to people’s hearts (and those belonging to brands, let’s be honest) is authenticity, engagement, and consistency.

So, go forth, and share your passion — your unique voice can truly make a difference. And make you some money!

UGC Creation FAQs

What are the benefits of ugc for marketing.

User-generated content offers several benefits when it comes to marketing, including increased engagement, higher conversion rates, and cost-effectiveness. What’s more, it can help create a sense of community around your brand and give social proof through real customer experiences, testimonials, and endorsements. Additionally, UGC can serve as a valuable source of fresh, relevant content for your marketing campaigns.

Is Permission Required for Using UGC?

Yes, obtaining permission is crucial before using any user-generated content. If you are a business planning on sharing other people’s experiences, you should always seek explicit consent from the UGC content creator or user whose content you wish to feature or repurpose (especially when it involves their personal images or videos). You can do this by clearly communicating how their content will be used, giving them the option to opt out if they so choose.

How Can I Encourage UGC from my Audience?

Encouraging user-generated authentic content from your audience involves creating an interactive and engaging environment for all involved. Confusing? Don’t worry. All we mean is that you should ask open-ended questions, run contests or challenges, and provide incentives like discounts or recognition for their contributions. Make sure to showcase and appreciate user-generated content on your platforms to motivate others to participate.

Start creating with StreamYard today

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How to Become a UGC Creator

How to Become a UGC Creator

User Generated Content (UGC) is a bright light that engages consumers in a very personal way and spotlights them in the ever-expanding world of digital media. UGC encompasses any form of content—be it videos, photos, reviews, or blogs—created by individuals rather than brands. This content is reshaping marketing strategies across the globe due to its authenticity and ability to foster a genuine connection with audiences. 

The growing demand for UGC creators in marketing is a response to consumer preferences towards content that feels more relatable and trustworthy. Additionally, adding features like subtitles and lucid visuals to videos improves their accessibility and makes user-generated content (UGC) more compelling and inclusive, reaching a wider audience.

Understanding UGC and Its Importance

User Generated Content is fundamentally redefining the interaction between brands and consumers. It shifts the narrative control from corporations to the actual users, allowing for a more democratic form of content creation. This shift is not trivial—UGC has a significant role in marketing, acting as a powerful tool that can increase engagement, enhance brand loyalty, and even drive sales. 

Studies suggest that content created by users can generate more than four times the click-through rates of content generated by brands. Furthermore, UGC fosters a sense of community and trust among users, influencing consumer behavior more effectively than traditional advertising. In fact, about 92% of customers trust reviews and recommendations from real and existing customers more than advertisements, highlighting the power of employing social proof marketing strategies.

Starting Your Journey as a UGC Creator

Identify your niche.

Becoming a successful UGC creator starts with identifying your niche. This should be an area you are passionate about and one that has a demand within the market. Whether it’s fashion, technology, travel, or any other field, your niche should reflect your interests and expertise, as this passion will shine through in your content and engage your audience. 

Conducting market research can help you understand the existing demand and identify any gaps in the market that you might fill. This step is crucial as it lays the foundation for building a dedicated and engaged following.

Understand Your Audience

Once your niche is defined, the next step is to deeply understand your audience. Knowing who your viewers are, what their preferences are, and what kind of content resonates with them will guide your content creation strategy . This involves researching demographic data, engagement patterns, and feedback on existing platforms where similar content is shared. 

Social media tools and analytics can offer insights into the age, location, and even interests of your potential audience. Engaging directly with your audience through surveys or comments can also provide valuable feedback and help tailor your content to meet their needs and expectations.

find your niche

To carve your unique spot as a UGC creator, selecting a niche that aligns with both your passion and market demand is essential. This focus allows you to create content with depth that resonates with a specific audience. Begin by assessing your interests and strengths—what topics can you talk about confidently and enthusiastically? 

Next, conduct market research to see if there's an audience interested in these topics. Tools like Google Trends, social media analytics, and community forums can provide insights into what people are discussing and searching for. A well-chosen niche not only attracts the right audience but also sets you apart from the competition.

Knowing your audience is critical to successful content creation. Start by identifying demographic factors such as age, location, and interests. Use analytics tools provided by platforms like Instagram, YouTube, or TikTok to get detailed insights into who engages with your content and how they interact with it. 

Listening to your audience through direct engagement—such as reading comments, conducting polls, and asking questions—also helps tailor your content to meet their needs and preferences better. This understanding will guide you in creating content that truly speaks to your viewers, ensuring it resonates and retains their interest.

Essential Tools and Skills for UGC Creators

Technical setup.

The right tools can significantly enhance the quality of your content. At a basic level, high-quality UGC can be created with a good smartphone and natural lighting . However, investing in a good camera, microphone, and tripod can elevate your video quality, making it more professional. 

Editing software like Adobe Premiere Pro, Final Cut Pro, or even free tools like DaVinci Resolve are crucial for polishing your videos. Remember, the quality of your content can influence the credibility and attractiveness of your UGC.

Content Creation Skills

Essential skills for a UGC creator include storytelling, basic videography, and editing. Storytelling is the heart of engaging content —it helps convey messages in a compelling way that connects emotionally with the audience. 

Videography involves understanding framing, lighting, and sound, ensuring the technical quality of your content matches its narrative strength. Editing skills allow you to piece together your story, add effects, and ensure the final product is cohesive and engaging. Online courses and tutorials can be invaluable in honing these skills.

Social Media Savvy

Each social media platform has its nuances and content requirements. YouTube might favor longer-form content , while TikTok thrives on short, snappy videos. Understanding these platforms' algorithms and user behavior is key to optimizing your content for engagement and reach. Staying updated with the latest trends and platform updates can also help you adapt and remain relevant.

Creating Engaging and Authentic Content

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Content Planning

Effective content planning involves strategizing what to create based on your audience understanding and niche. Create a content calendar to schedule your posts and cover a variety of topics that interest your audience. This keeps your content consistent and gives your audience a reason to return. Also, consider seasonal topics or trending issues that can temporarily boost engagement.

Authenticity in Content

Authenticity builds trust and fosters a stronger connection with your audience. Be true to your voice and values, and let them shine through your content. Viewers are drawn to creators who are genuine and relatable, as this authenticity makes content feel more personal and credible.

Accessibility Enhancements

Enhancing accessibility broadens your audience by making content usable for everyone, including those with disabilities. Incorporating subtitles, using clear visuals, and ensuring your videos are understandable without sound are just a few ways to make your content more accessible. This not only improves user experience but also aligns with inclusive practices, increasing your content's reach and impact.

Building Your Brand as a UGC Creator

Consistency and branding.

Establishing a strong personal brand as a UGC creator hinges on consistency. This doesn't just mean posting regularly, but also maintaining a consistent tone, style, and quality across all your content. Consistency helps your audience know what to expect from you, fostering trust and increasing your content's recognizability. 

Develop a unique visual style or theme that can be identified at a glance, whether it's your color scheme, the way you edit your videos , or even your catchphrases. Consistent branding makes your content instantly recognizable, setting you apart from others in your niche.

Engagement Strategies

Building a community around your content is vital. Engage with your followers by responding to comments, asking them questions, and encouraging them to share their thoughts and experiences. This interaction not only increases engagement but also strengthens your relationships with your audience, making them feel valued and part of a community. 

Hosting live sessions, creating interactive content like polls or Q&As, and featuring user comments or content can also enhance engagement. The more you engage with your audience, the more loyal they will become.


Monetizing your UGC effectively requires a blend of creativity and strategy. Consider diverse revenue streams such as sponsored content, affiliate marketing, merchandise, and memberships. Sponsored content, where brands pay you to create content featuring their products, is a common approach. 

Affiliate marketing involves promoting products and earning a commission from sales through your links. You can also sell branded merchandise or offer exclusive content through membership platforms like Patreon. It's important to select monetization techniques that complement your brand and add value for your audience.

Final Thoughts

Becoming a successful UGC creator involves understanding your niche, engaging with your audience, and consistently producing authentic and high-quality content. It requires a balance of creativity, strategy, and responsiveness to feedback. Remember, the journey of a UGC creator is about growth and adaptation. Start creating and sharing your content today, experiment with different formats and strategies, and be open to evolving your approach based on your experiences and audience interactions.

To make the process even smoother and more professional, consider using a teleprompter app like . It helps you deliver your lines flawlessly, ensuring your testimonials are clear, concise, and impactful. Sign up today and take your video testimonials to the next level!

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Here’s a step-by-step guide on how to become a UGC creator, with tips on building your brand, engaging audiences, and monetizing content effectively.

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What Is a UGC Creator? Follow These 5 Steps To Become One

UGC creators make content that looks like traditional UGC — but brands will pay for the sales boosts their content can generate.

What Is a UGC Creator? Follow These 5 Steps To Become One | Hootsuite

Table of Contents

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators .

If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts.

By the end of this guide, you’ll know the exact steps needed to become a UGC content creator.

Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams.

What is a UGC creator?

A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product.

The most common format for UGC creators is video, especially on platforms like Instagram and TikTok. Creators usually film and narrate the content from their perspective, which gives it an authentic feel.

The main difference between UGC creators and influencers is that UGC creators create and deliver to businesses without the obligation to post it on their channels (although some UGC deals may add this for an extra fee). With influencers, the company usually pays for both content and exposure to the influencer’s audiences.

@itstarachristina Replying to @ROY KANYI What is UGC? Quick summary of what UGC content is, what UGC content creators do, and how you can become a UGC creator! #ugccreator #whatisugc #ugc #whatisugc? #ukugc #ukugccreator #ugccreatoruk #startugc #ugchelp #ugctips2022 ♬ original sound – TaraChristina🍋Content Creator

UGC content also tends to appear less polished and professional than influencer content, which helps to preserve the authenticity of UGC.

Why is UGC so valuable?

While being a UGC creator is a new concept, traditional user-generated content (UGC) is not. It’s become a proven tool in social media strategies for building communities, increasing brand awareness, and driving sales.

Despite the name, UGC creators are not creating traditional organic UGC. Normally, UGC is created organically by customers in the form of photos, videos, testimonials, product reviews, and blog posts and shared spontaneously. Businesses can choose to re-share a customer’s UGC, but no payment or contracts are involved.

UGC creators create content that emulates traditional UGC , using the same unpolished and authentic filming style that an everyday creator might use when sharing a review of their favorite product.

As driving awareness and sales are valuable results for any business, it’s no surprise that brands are willing to pay UGC creators. Understanding the reasons why can help you better pitch yourself for UGC jobs.

It feels authentic

Consumers are 2.4 times more likely to view UGC as authentic versus content created by brands. UGC is the social media equivalent of product reviews and word-of-mouth.

User-created content will always have an organic feel that can’t be matched by brands, no matter how “cool” they are. As such, UGC tends to be more eye-catching and engaging, which is invaluable to brands.

@rebel.socials ✨You always ask to post UGC examples for new beginners or UGC video examples with no voice. This is an organic UGC example, aesthetic/ Asmr skin care. What is UGC? It stands for user generated content. If you wondering how to become a UGC creator, I post best content creator tips and tricks on my page. #ugcvideoexample #ugcvideoexamples #wheretofindbranddeals #howtougc #ugcforbeginners #ugcfornewbies #ugcnewbie #ugcnewbies #howtoworkwithbrands #skincareugc #ugcskincare #ugccreators #howtoworkwithbrands ♬ original sound – 🤓Kate •UGC & Influencer coach

It’s cheaper than influencer content

When working with influencers, brands need to pay for both the content and the posts on the influencer’s channels. The more reach and engagement an influencer has, the more a brand has to pay — which can be in the millions for celebrities!

With UGC content, brands only need to pay for the content itself , which often can be the same quality (or better) than the content from influencers. It also gives them complete control over the distribution and positioning of the content.

It can influence purchase decisions

Many brands pay to get UGC to use in social media ads because it influences purchase decisions. UGC acts as social proof, showing that real people are buying and using a product, which can drive more sales.

Moreover, UGC doesn’t look like a blatant ad , which can make it more engaging when used in ad campaigns.

It’s faster than producing content from scratch

By sourcing content from UGC creators, a brand can get way more pieces than if it created them in-house. Brands can distribute a UGC brief to multiple creators, who will produce and deliver the content back to the brand by the same deadline.

Here are 6 more reasons why UGC is so important for businesses .

How to become a UGC creator

Anyone with a decent smartphone or camera can become a UGC creator. You don’t need a bunch of followers or professional video editing skills.

That’s the beauty of UGC — the more authentic and natural the content is, the better.

@itstarachristina The absolute beauty that UGC content creation is 🧁 #ugc #whatisugc #ugccontentcreator #becomeaugccreator #ugccreatorlife #ugccreatoruk #ukugccreator #ukugc #ugccontentcreation #ugccreatorhelp #ugccreator2022 ♬ original sound – TaraChristina🍋Content Creator

We’ve put together five steps to get you started as a UGC creator.

Step 1: Figure out your filming setup

You can shoot UGC almost anywhere — at home, outside, or in a store (as long as there isn’t too much background noise). Many UGC creators create content in the comforts of their homes, where they can perfect their filming setup.

In terms of equipment, you only need a phone with a decent camera and a tripod to stabilize your phone for product shots.

Some optional upgrades:

  • Ring light. Useful for closeups of your face and filming at night or in darker rooms.
  • Lavalier mic. Plugs into your phone’s audio jack and improves the quality of your recorded audio. Alternatively, you can also use the mic on a pair of wired headphones.
  • Backdrops. You can get creative here – paper, fabric, and construction materials all can serve as backdrops.
  • Props. Varies depending on the product, but find props that match the lifestyle or use cases of the product you’re showcasing.
@haleybauler Episode 1 | WFH with me 📸💕 #ugccreator #ugccontentcreator #ugctips #ugcwork #ugchowto #sahmlife #wfhlife #sahmwfhm #contentcreators #contentcreatortips #wfh #momsoftiktok #ugccommunity ♬ Law (feat. E-40) – Yo Gotti
@jenahfir The 5 things every ugc creator or content creator should have (aka my ugc starter kit). PS: they all count as a business expense so feel free to splurge on better quality items (I’m not a CPA, please consult an actual tax professional for advice 🤪) #ugcstarterkit #ugcmusthaves #contentcreatormusthaves #contentcreatorbusiness #ugccreatorsoftiktok #ugctipsforbeginners ♬ original sound – agatha apologist

Pro tip: Don’t let the quality of your equipment or filming setup hold you back. Many UGC creators produce great content with just a phone, the product, and themselves. Once you get more experienced and start receiving feedback from brands, you can upgrade your equipment and setup.

Step 2: Build your UGC portfolio

Ah, the old chicken-and-egg dilemma: To create UGC content, you need products. However, brands will only send you products once you have a portfolio. So, how do you get started?

The answer: Make content for free featuring your favorite products . You don’t need permission from brands as long as you don’t portray it as a paid deal/sponsored content if you choose to post it.

There are several common types of UGC content:

  • Unboxing . Opening a new product’s packaging and revealing all the contents. You can narrate the functions of the included pieces and how to use them.
  • Review/testimonial . Giving your honest opinion on a product and how it works. UGC testimonials are different from other product reviews in that they should be short and not as in-depth, perhaps only focusing on one aspect instead of the whole product.
  • How to/use cases . Demonstrating how you use the product. These can be more lifestyle-focused videos, showing how you naturally use the product during your daily life, or more tutorial-style videos.

Pro tip: When you’re just starting your portfolio, we suggest focusing on videos, as this is the most common format for UGC requests. Aim to have at least one example from all UGC types above.

@maritza.artola Replying to @theresatetty #CapCut here’s what my what ugc portfolio looks like! Your portfolio can make the biggest difference when it comes getting ugc gigs! Things that will help with creating your portfolio: ✨️ Knowing what to include in your ugc portfolio ✨️ Including high quality (not just talking about aesthetics) ugc examples ✨️ Knowing how to optimize your portfolio so you’re seen as a professional Hope that helps! #FomotionalFinds #CapCut #ugccreator #ugcportfolio ♬ Rainbow City – Aves

Step 3: Practice your editing skills

Once you’ve recorded your clip(s), the next step is to edit them. The typical length for UGC videos is 15-60 seconds.

Editing videos can be tricky to learn, but luckily there are many apps to make it easier. Two of the most popular apps are CapCut and InShot . The in-app editors within TikTok and Instagram are also quite user-friendly and have many of the same features as third-party apps.

If you’re creating UGC for TikTok, here are 15 tips on how to edit your videos .

Pro tip: Practice, practice, practice! There is no shortcut to becoming good at video editing. The more you get used to the tools, the quicker you’ll get. We recommend incorporating TikTok trends into your UGC videos to make them more engaging.

Check out these clips for editing inspiration:

@theugcgirly Another oldie, but goody for my September UGC Example Challenge! Can you tell I love @pacificabeauty products? #ugc #ugccontentcreator #ugccreators #ugcexamplevideo ♬ original sound – erin • UGC creator
@shanmy_c Example of a UGC video I created for my portfolio! 🙈 #ugc #ugccreator #ugcconcept #ugccreators #ugcportfolio #ugcexample #ugcexamples #ugccommunity #contentcreator #makeup #skincare ♬ Stunnin’ (feat. Harm Franklin) (Explicit) – Curtis Waters
@alliemcguffin the best glow you could ask for available now @ultabeauty #selftanner #glowyskin #protectyourskin #dailyspf #girlygirlaesthetic ♬ original sound – carneyval

Step 4: Post your UGC (optional)

This step is optional, as posting your content isn’t generally required as part of UGC contracts. However, it is an excellent way to practice and get feedback on how to improve your content. Even with a small audience, you can learn what works and what doesn’t work by checking the analytics for your posts.

Posting your UGC on your account also allows brands to see your content, after which they may reach out to you to offer UGC gigs.

Pro tips: If you want to increase the chances of brands discovering your UGC, don’t use hashtags like #UGC or #UGCcreator — these will signal the algorithm to serve your content to other UGC creators. Instead, use industry- and product-related hashtags.

Secondly, add your email (or another way to contact you) to your bio to make it easy for brands to reach out to you.

@zoewu_ How to get inbound leads as a UGC creator #ugc #ugccreator #ugccontentcreator ♬ She Share Story (for Vlog) – 山口夕依

Step 5: Get paid

Now you’re ready for the next stage: Getting paid for your UGC! Once you have a portfolio, you can start applying for UGC gigs. We know this is easier said than done, so we’ve expanded our tips into a whole section below.

4 tips for getting paid as a UGC creator

1. use platforms to find brand deals.

With UGC’s rise, there are new platforms dedicated to facilitating UGC brand deals. Some post opportunities for creators to apply, while others require you to create a listing for your content creation services.

Here are some platforms to search for UGC opportunities:

  • Fiverr . Create a listing with your UGC services ( such as this ) and wait for brands to book you.
  • Upwork . You can apply to UGC creator jobs or list your UGC services.
  • Billo . US-based creators only.
  • Insense . You join via an app and choose opportunities to apply to.
  • Brands Meet Creators . They send UGC opportunities via email.

2. Network with brands and business owners

If you want to be more proactive and work with specific brands, then your best bet is to network via platforms like Linkedin, Twitter, and TikTok.

You can use these platforms for networking in several ways:

  • Personal branding . Post updates on your account sharing your journey as a UGC creator, and add a CTA for brands to contact you for UGC
  • Cold outreach . Think about brands you genuinely like and for which you would enjoy creating content, and reach out to folks who work at those companies

Pro tip: Smaller companies like startups and small businesses just starting to build their social media presence are more likely to need UGC.

3. Perfect your pitch

Pitching yourself to a brand for a UGC opportunity is like applying for a job. As more and more people become UGC creators, it’ll become more competitive. That means you need to make your pitch stand out .

Keep your pitches focused on the brand (not yourself) and the value you’ll provide for them through your UGC.

Pro tip: Tailor your pitch for each opportunity you apply to. In your portfolio, curate examples that are relevant to each brand’s industry and will appeal to that brand’s target audience.

@rebel.socials ✅How to pitch UGC content in 2022? Until you fix your brand outreach strategy you will not be able to scale as a content creator. No responses from brands = no brand deals = no money. Everyone keep searching where to find brands to work with, or best platform to pitch UGC, but until you fix your pitching strategy no need to even search for those brands. #howtoworkwithbrands #wheretofindbranddeals #ugcnewbie #ugcnewbie #howtougc #ugcpitchtips #ugcguide #contentcreatortips ♬ Spooky, quiet, scary atmosphere piano songs – Skittlegirl Sound

4. Know your worth

As with influencer marketing , payment rates for UGC creation vary widely. The brand or platform usually sets the rate for brand deals. Nonetheless, staying up-to-date with market rates will empower you to choose deals that pay fairly. This benefits you and ensures equitable compensation for other UGC creators.

Pro tip: Follow UGC creators on TikTok and Instagram, as they often post content sharing behind-the-scenes details on how they negotiate brand deals and how much they get paid.

@itstarachristina Replying to @lauracaitlinv How to set your prices as a UGC Content Creator as a beginner! #ugccontentcreator #ugccreatortips #ugccreatoruk #ugcforbeginners #ugcforbrands #itstarachristina #ugcprices ♬ original sound – TaraChristina🍋Content Creator

Frequently asked questions about UGC creators

How many followers do i need to get paid as a ugc creator.

You don’t need a certain number of followers to become a UGC creator. Many UGC brand deals are content-only, meaning you only have to create and deliver content, with no requirement to post it on your own channels.

How do I find brands to work with?

The easiest way to know if a brand is looking for UGC creators is to use platforms that curate UGC brand deals. Brands may also advertise call-outs for UGC creators in their feed posts or Stories. You can also DM brands with your pitch in case they’re open to working with UGC creators.

How do I create a UGC portfolio?

You can use a free tool like Canva or Google Slides to create your portfolio. If you need help getting started, check out our free brand pitch deck template .

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Laura Wong is a Canadian social media strategist based in Amsterdam. She is the founder of, an online platform that helps anyone land their dream social media job. Besides social media, Laura is passionate about travel, photography, entrepreneurship, and finding the best bubble tea in every city she visits.

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The UGC Club

  • Brand Work , Pitching

6 UGC Pitch Email Templates To Land Your Dream Client

  • by Kirk Axley
  • Published June 23, 2023

When was the last time you sent a UGC pitch email that you just  knew  was going to work?

As a UGC creator you can get jobs in one of two main ways:  inbound  and  outbound . The prior means building a personal brand and waiting for your dream clients to come to you. But, if you’re impatient, you can take matters into your own hands. Outbound, means  reaching out to those dream brands on your own terms. 

Step one, find dream brands. Check. Step two, find email for dream brands. Check. Step three, email. And now, you need to  nail  your UGC email template. Luckily, there is a formula for that perfect pitching.

In our UGC pitch email guide, we’ll run through it from A-Z, and show you brand pitch email templates from real creators that will help you land those dream jobs. 

Let’s get it.

What Is A UGC Pitch?

When we’re talking about a UGC pitch we’re talking about an email sent to decision makers at brands or agencies to  pitch  your services as a UGC creator. It’s short, sweet and to the point. 

Here’s a UGC pitch email example: 

Dear [Brand Name],

I think I might have the answer you need to reach X demographic.

My name is [Your Name] and I am a content creator based in California.

I’ve had a number of your ads for [ enter skincare product ] land on my feed, and the [enter USP of product here] caught my attention. As a content creator with an extensive background in the beauty space I’ve noticed a couple of obvious tweaks we could make to your ads that could drive this USP home and would at least double your ROAS.

An obvious pain point for [a demographic] is X, and I have a few ideas that could position [brand/product ] as the perfect solution – can I send them over?

Looking forward to chatting,

[Your Name]

[Calendly Link]

How To Find Brand Emails

If you want an answer to your perfect pitch, you’re going to need to knock on the right doors. Yes, you can fire 100 emails off into the abyss of ‘ [email protected] ’ but I hate to tell you, they are probably never going to see the light of day.

When it comes to finding contacts for your emails, we’re going to utilize Linkedin.

Find The Decision Maker

If you’re willing to spend $30 a month, Linkedin Sales Navigator will transform your process. You can search any company and filter by function — there you’ll be provided with a lovely list of the marketing department, each with their job titles. If we look at the below example, we can narrow down the SET active team to 11 members on marketing. There you can decide if you want to pitch to their influencer marketing executive, their social media manager or their PR and partnerships manager. All relevant, but will guide your pitch.

 Grab the Decision Maker’s Email

Ok, let’s say we’ve landed on the Influencer Marketing Executive. We’re going to note that she’s only been with the company for 2 months, and use that as an opener in our email. Then, we’re going to use an  email scraper tool  to grab the email. You can try  Wiza  is free for the first 10, and then you’re again around $30 per month.

What if I don’t want to spend $30/60 a month?

If you don’t have the budget to invest in outbound tools just yet, you can just get a little more dug in to research. Prior to emailing the generic  [email protected]  address, consider reaching out in the Instagram DM’s first. You’re going to send a really short and sweet introductory message, positioning yourself  as an expert.

Keep it short, as you’ll be reaching the social media manager that does not care about your life story.

Hi [Brand Name],

My name is [Your Name] and I am a content creator based in California. I’m looking to reach out to your marketing team to discuss how I could potentially help with three-fold your ROAS.

Could you let me know the email of the best person to get in touch with?

What Your Pitch Should Look Like

A brand pitch email template should be carefully crafted to grab the attention of the brands and convince them to collaborate with you. 

There are several key elements that brand pitch emails should include, from top to bottom:

1. Strong subject line

The subject line of a brand pitch email is possibly more important than the entire thing. It determines whether the email will be  opened . A recent Adobe survey found that  75% of all emails  never get read. 

A strong subject line should be attention-grabbing, concise, and relevant to the brand and the influencer. It should also be personalized to the brand, rather than using a generic subject line. 

Bad examples:

❌  URGENT: Open Immediately

❌ Fwd: Fwd: Fwd: [Irrelevant Subject]

❌  ugc opportunity

2. Introduction

The introduction of brand pitch emails should provide a brief overview of who you are and what you do. Keep this short, the brand don’t care about you — they care about what you can do for them.

Highlight a problem they might have: could it be reaching a demographic, highlighting a USP, or just showing more ‘real’ customers in their ads? Check their trust pilot reviews for ideas, or the comments of their ads.

The body part of a brand pitch email you send should provide more information about your value proposition. How are you going to solve the problem that you highlighted? 

What to write in the email pitch body:

  • Highlight your unique style, audience, and approach.
  • Credibility proof — I’ve worked with X brand, I’ve achieved X ROAS etc, link to your portfolio here.
  • Potentially include specific ideas for the collaboration, such as a hook or angle idea, but keep it very brief.

A call-to-action (CTA) should clearly state what you want the brand to do. 

This could be as simple as responding to the email or setting up a call to discuss the collaboration further. The CTA should be specific, actionable, and easy for the brand’s representative to follow.

The closing of your brand pitch emails should be brief but memorable. 

Think about what’s left in the mind of the business representative after they read your email.

The Do’s and Don’ts of A UGC Pitch Email

We got the idea about what is a brand pitch email and how to create its essential building blocks. Now we are going to look at the examples of what you should do ( and avoid! ) in each of these parts.

✅ Reach out to brands with a solution

Do your research and only pitch to brands that you will actually be able to bring value to. I see new UGC creators talking time and time again about the 100s of pitches they’ve sent out in a day. Each pitch should be personalized to the brand — what is their problem and how are you the solution. You can’t do that 100 times every day (if you’re doing it properly)

✅ Add a personal visual touch

Your pitch emails should include a visual element, such as a logo or a photo, that represents your personal brand. This will help the recipient of your emails quickly identify who you are and will make your email stand out in their inbox.

✅ Include proof

If you have worked with other brands in the past, be sure to include information about these business collaborations in your pitch email. This will show that you have experience working with other companies and give an idea of the kind of content you can create.

✅ Get a domain

Domains cost buttons, but make you look ten-fold more professional. Rather than emailing a brand from  [email protected] , send it from  [email protected]  and suddenly… we look a lot more professional. Pick one up from GoDaddy or similar, and you can also then use it for your UGC portfolio.

❌ Don’t include your rates in the pitch

It’s always a good idea to establish a relationship with a brand before discussing the moolah. So highlight your skills and the value you can bring to the brand, rather than the financial details. 

You can include your link to your portfolio, your rates will no doubt be on there, so otherwise, don’t reference it.

❌ Don’t tell about everything at once

No one wants to read a long, rambling email. 

Keep your pitch concise and to the point, highlighting the key aspects that make you a good fit for the brand. The person reading your email will be more willing to respond if they quickly understand who you are and what you do.

A pitch email should be carefully crafted to grab the attention of the brands and convince them to collaborate with you, so be sure to give it the time it deserves.

Top UGC Pitch Email Templates

So now let’s gather everything we know about brand pitch emails and see how exactly you can use them. 

These are just the brand pitch email templates to get the ball rolling — don’t hesitate to add a personal touch.

For The Beauty Industry

The beauty industry is saturated,  big time.  If you’re going to stand out, you need to be able to talk about the return you’re going to provide the brand. We are not going to be able to provide that guaranteed return with  pretty  content. Identify the gap in their current strategy, and then lay out your solution.

Hi [Decision Maker Name],

I think I might have the answer you need to reach [X DEMOGRAPHIC].

My name is [YOUR NAME] and I am a content creator from California.

I’ve had a number of your ads for [ enter skincare product ] land on my feed, and the [ENTER USP/PAIN POINT] caught my attention. As a creator with an extensive background in the beauty space and first hand experience of [PAIN POINT] I’ve noticed a couple of obvious angles we could take that could drive this USP home and increase your ROAS.

I have a few ideas that could position [BRAND/PRODUCT] as the perfect solution – can I send them over?



For The Travel Industry

For the most part, you’re going to be pitching to individual hosts or hoteliers in the industry. The value you can offer them will differ for every individual client. When you’re researching, consider what you bring to the table.

Do they have professional imagery, but are missing the human touch needed to bring them to life on social media? Are they missing lifestyle images, or do they have no organic presence on social media?

You can fill any of these gaps for them, and that’s what you sell.

My name is [YOUR NAME] and I’m interested in partnering with [HOTEL NAME].

I am traveling to [CITY OF HOTEL] and I’m interested in creating content to showcase [NAME OF HOTEL] in a light that appeals to the millennial generation. 

Your professional imagery is beautiful, but as an experienced content creator in the travel niche I can see an opportunity to ten-fold your marketing strategy with short-form video content and lifestyle imagery. 

My recent work for [INSERT PREVIOUS CLIENT] resulted in a direct 40% uplift in forward bookings. I’d love to do the same for you.

Can I send you the moodboard I created for [HOTEL NAME]?

For The Fitness Industry

Before you get to pitching for fitness/sports work, really put yourself in the mind of the end target audience. If you’re in peak physical shape, you’re probably best primed to create content that is aspirational. If you’re not in peak physical shape, you’re even more primed to create content that covers the early stages of getting fit. 

Don’t be afraid to reference that in your pitch.

Whilst I’m far from peak physical fitness, I’ve had a number of your ads for [ enter green powder product ] land on my feed, and the [ENTER USP/PAIN POINT] caught my attention. 

As a creator with an extensive background in creating thumb-stopping ads and first hand experience of [PAIN POINT] I’ve noticed a couple of obvious angles we could take to appeal to a new target audience.

I have a few ideas that could position [BRAND/PRODUCT] as the perfect solution to those at the very start of their journey into taking control of their metabolism – can I send them over?

For The Tech Industry

This could be physical tech products, or  UGC for apps and digital solutions , but pitching remains largely the same. Tech companies will often have significant budgets, but will look to see evidence of direct returns.

Have you considered creating ads that speak to [X DEMOGRAPHIC + PAIN POINT].

I’ve had a number of your ads for [PRODUCT] land on my feed, and the [USP] caught my attention. 

As a creator with an extensive background in creating thumb-stopping ads and first hand experience of [PAIN POINT] I’ve noticed a couple of obvious angles we could take to appeal to [DEMOGRAPHIC + PAIN POINT.

I have a few ideas that could position [PRODUCT] as the perfect solution – can I send them over?

Generic Cold Pitch

First and foremost, I don’t recommend this. But, I know many of you are going to want to still send out 100 pitches per day and want a generic pitch that can go to everyone. So, we’re going to come up with a cold pitch that can still sell your services without any specifics. This is a great template to use as a base to build your own from.

Are you looking for a cost-effective way to increase your ROAS and boost your organic engagement? I might be your perfect solution.

With an extensive background in creating thumb-stopping ads, I have a few ideas about how we can work together. I’d love to chat about where I could fit into your team’s current marketing strategy.

Can we jump on a quick call?

🚀  Ready To Pitch?

Remember, these pitches won’t necessarily work for you, or for the brands you’re pitching to. Each email you send should be tweaked (or overhauled) to be relevant to the decision maker. The more research you do before you hit send, the more likely you are to get a reply. Remember:

  • A strong subject line is make or break, do this well.
  • Highlight the problem you see (nicely) and explain how you are the solution.
  • Include a clear call-to-action (CTA) in the brand pitch email in order to prompt the recipient to take the desired action — what do you want the recipient to do after the email? 

Follow the best practices: keep the email short and to the point, and don’t be generic. Happy pitching!

Further reading

  • UGC Rates: Everything You Need To Know
  • 6 UGC Pitch Email Templates To Land Your Dream Clients
  • Top UGC Platforms: 18 Places To Find Work
  • How To Make A UGC Portfolio: The Ultimate Guide

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UGC Pitch

  • How to Pitch Brands as a Creator?
  • How to Find Brand Emails to Send Your UGC Pitch?
  • UGC Pitch Templates for Different Industries

How to Write UGC Pitch as a Creator? [Download Free Templates]

Adrija Milan

In this context, UGC pitches are persuasive proposals carefully crafted by creators to engage brands for various collaboration opportunities. They represent a strategic approach for businesses to harness the creative talent, unique perspectives, and engaged audiences that UGC creators bring. 

So, are you looking to collaborate with brands? I got you! Let’s have a look at how you can create the pitch-perfect 😉 that will surely seal the deal. 

We also have UGC pitch templates for your industry at the end of the blog!

Research the Brand:

Before reaching out, thoroughly research the brand you want to collaborate with. Understand their values, products, target audience, and past influencer partnerships. This knowledge will help you tailor your pitch to their specific needs and goals.

Finding the Right Contact: The Decision Maker:

Identify the key decision-maker or contact person within the brand’s marketing or partnerships department. This is often a brand manager or influencer marketing manager. Personalize your pitch by addressing it to the right individual.

Define Your Value Proposition:

Clearly articulate what unique value you bring to the brand. Explain how your content, style, and audience align with their objectives. Be specific about how your collaboration can benefit their brand and add value.

Craft a Compelling Pitch:

Create a concise and engaging pitch highlighting your strengths and what sets you apart from other creators. Use compelling language and storytelling techniques to capture the brand’s attention. Familiarize yourself with famous pitch decks to get an idea.

Personalize Your Pitch:

Tailor each pitch to the specific brand, showing that you’ve done your homework. Mention any previous interactions or collaborations you’ve had with the brand. Personalization demonstrates your genuine interest.

Showcase Your Portfolio:

Share your best work and achievements in a portfolio or media kit. Highlight your most successful campaigns, engagement metrics, and your impact on previous brand partnerships.

Highlight Your Audience:

Provide insights into your audience demographics, engagement rates, and growth trends. Brands want to know that your audience aligns with their target market. Make sure to emphasize your audience’s trust and loyalty.

Be Professional:

Maintain a professional tone in your pitch. Use proper grammar, spelling, and formatting. Show respect for the brand’s time and reputation. Avoid using jargon or slang that may not resonate with the brand’s image.

After sending your initial pitch, follow up with a polite and concise email or message. Sometimes, brands may overlook your initial message, so that a friendly reminder can make a significant difference. Be persistent but not pushy.

Define Your T&C (Terms and Conditions):

Clearly outline your terms and conditions for the collaboration. This includes compensation, deliverables, timelines, exclusivity, and any other relevant details. Make sure both parties are on the same page to avoid misunderstandings later on.

Free Trial

Finding brand emails, such as customer support, partnership, or media contact information, can be essential for various purposes, like contacting for inquiries, collaborations, or feedback. There are several ways to find brand emails, and here are two standard methods:

Method 1. Website Contact Information:

Many brands provide contact information on their websites. To find brand emails, use the Contact Us page:

  • Visit the brand’s official website: Start by navigating to the brand’s official website. You can usually find this through a search engine or by typing the brand’s name in the address bar.
  • Look for the “Contact Us” or “Contact” link: Brands often have a dedicated “Contact Us” or “Contact” link in their website’s main navigation menu or footer.
  • Check the Contact Us page: On the Contact Us page, you’ll typically find various ways to get in touch, including email addresses. Look for email addresses associated with the type of inquiry you have (e.g., customer support, media inquiries, partnership opportunities).
  • Copy the email address: Once you find the relevant one, you can copy it for future use.

Method 2. Email Finder Extensions:

Browser extensions and online tools are designed to help you find email addresses associated with a specific brand or individual. Here’s how to use them:

  • Install an email finder extension: Search for and install a reputable email finder extension or use an online tool. Some popular extensions include Hunter, Voila Norbert, and Clearbit Connect. Make sure to follow the installation instructions for your browser.
  • Visit the brand’s website: Go to the brand’s website and navigate to the page where you suspect the email address might be listed, such as the “Contact Us” page.
  • Activate the extension: Once on the desired webpage, activate the email finder extension. The extension will scan the page for email addresses and provide you with any it finds.
  • Verify the email address : Double-check the extension’s email address to ensure it’s accurate and matches your intended recipient.
  • Save or copy the email address: If it is correct, save it or copy it for your use.

Important Tips and Considerations:

  • Always use legitimate and ethical means to obtain email addresses. Avoid violating privacy policies, terms of service, or any applicable laws.
  • Be respectful and concise in your communication when reaching out to brands via email. Clearly state your purpose and provide relevant information to help them understand your inquiry.
  • If you can’t find a specific email address through these methods, consider contacting the brand through their social media profiles, which may provide an alternative way to get in touch.
  • Keep in mind that some brands may use web forms on their websites for contact instead of providing direct email addresses. In such cases, you can use these forms to submit your inquiries.

Remember that the availability of email addresses on a brand’s website can vary, and not all brands make this information readily accessible.

Suppose you can’t find the email address you need through these methods. In that case, you may need to explore alternative means of contact or consider reaching out through social media or other communication channels.

Try these pitch templates if you are looking for a premium UGC pitch for brands to get accepted fast.

UGC Pitch Template for the Beauty Brands

UGC Pitch Template for the Beauty Brands

UGC Pitch Template for the Travel Industry

UGC Pitch Template for the Travel Industry

UGC Pitch Template for the Fitness Industry

UGC Pitch Template for the Fitness Industry

UGC Pitch Template for the Tech Industry

UGC Pitch Template for the Tech Industry

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Social Media Content Creator Cover Letter Example

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Start your Social Media Content Creator cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and express your enthusiasm for the role. Highlight your relevant experience in creating engaging content for various social media platforms. For example, "Dear [Hiring Manager's Name], I am excited to apply for the Social Media Content Creator position at [Company Name]. With my 3+ years of experience in creating compelling content for brands on Instagram, Facebook, and Twitter, I am confident in my ability to drive engagement and growth for your brand." This approach shows that you understand the role and its requirements, and you're eager to contribute your skills and experience.

The best way for Social Media Content Creators to end a cover letter is by summarizing their skills, expressing enthusiasm for the role, and inviting further discussion. For instance, "I am excited about the opportunity to bring my unique blend of creativity, social media expertise, and content creation skills to your team. I am confident that my experience in creating engaging content can contribute significantly to your brand's online presence. I look forward to the possibility of discussing my application further." This ending reiterates your suitability for the role, shows eagerness, and opens the door for future conversations. Always remember to end with a professional closing like "Sincerely" or "Best regards," followed by your name.

Social Media Content Creators should include the following in their cover letter: 1. Personal Introduction: Start with a brief introduction about yourself and your profession as a social media content creator. This should be a catchy and engaging introduction that grabs the reader's attention. 2. Experience and Skills: Highlight your experience in creating content for various social media platforms like Instagram, Facebook, Twitter, YouTube, etc. Mention the types of content you specialize in, such as videos, images, blogs, etc. Also, include any specific skills you have, such as SEO, graphic design, video editing, etc. 3. Achievements: Mention any significant achievements in your career, such as a high number of followers, successful marketing campaigns, increase in engagement rates, etc. This will demonstrate your ability to create content that resonates with the audience and achieves the desired results. 4. Understanding of the Company's Brand: Show that you have researched and understand the company's brand, target audience, and social media presence. Explain how your skills and experience can help enhance their social media strategy. 5. Creativity and Innovation: As a content creator, your creativity and innovation are your biggest assets. Highlight how you have used these qualities in your previous roles to create unique and engaging content. 6. Examples of Work: Provide links to your social media profiles, portfolio, or specific pieces of content that you are particularly proud of. This will give the employer a better idea of your style and capabilities. 7. Enthusiasm and Passion: Show your enthusiasm for the role and your passion for creating content. This will help convince the employer that you are genuinely interested in the role and will be committed to doing a great job. 8. Call to Action: End the letter with a call to action, such as an invitation to view your portfolio or a request for an interview. Remember, your cover letter should be concise, engaging, and tailored to the specific role and company you are applying to. It's your chance to show

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Are there any 100% free cover letter templates?

Yes, Freesumes cover letter builder comes with a choice of 6 free professionally-designed cover letter templates. We also offer several more styles as direct downloads . Each template is optimized for optimal visibility and empowers you to make a strong first impression with a potential employer.

Do companies still like cover letters?

Absolutely. Every company expects to receive at least a short cover letter alongside other requested job application documents. In fact, a cover letter is your best marketing tool. Use it to give a preview of your skills and articulate your motivation for pursuing the advertised role. 

How can I create my own cover letter?

You can effortlessly create your own cover letter with Freesumes cover letter maker. The app guides you through each cover letter section, suggesting which information to put first. Once you’re happy with the result, you can instantly download a cover letter version, packed in a selected template in PDF format.

Should you sell yourself in a cover letter?

A hundred times YES. An effective cover letter will convince a potential employer that you’re the best fit for the job by selling your skills, qualifications, and personality. Using words, you should paint a picture of the future impact you could have in the company and articulate how your past experience could help the company hit its goals.

Which template is best for a cover letter?

The choice of a cover letter template depends on your industry. If you’re applying to a more traditional company, opt for a minimalistic cover letter template in black and white or gray scale. If you’re after a job in a more hyp, startup-like company, consider a more creative template, perhaps one featuring a photo or a professional tagline on top.

What does a modern cover letter look like?

A modern cover letter is a one-page, web-friendly document, most times in PDF format. Use an appropriate professional greeting (hello, hi) and the person’s or company name, instead of the old-fashioned “dear Sir/Madam” or the trite “To whom it may concern”. Modern cover letters are also more permissive in terms of design. You can use color (as long as it doesn’t affect readability) and include a headshot and professional tagline in the header area for  personal branding purposes.

Social Media Content Creator Cover Letter Example

Social Media Content Creators are responsible for creating and managing content for a company’s social media platforms and website. They ought to be creative, well-organized, and capable of writing for various audiences.

If you feel that this is the right job for this role, it is time that you draft a powerful cover letter to apply for the job. To see how to write a cover letter for your Social Media Content Creator position, take a look at the following Social Media Content Creator Cover Letter Sample. Social Media Content Creator helps businesses promote their products and services by writing copy for social media, websites, and promotional materials. These professionals develop vocal and written media for personal and public purposes.

Social Media Content Creator Cover Letter example

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What to Include in a Social Media Content Creator Cover Letter?

Roles and responsibilities.

  • Tracking analytics from social media and the company website.
  • Using SEO techniques to enhance web traffic.
  • Seeking innovative new techniques to showcase business offers and reach out to customers.
  • Coordinate with teams to develop campaign objectives, perform tasks and resolve challenges.
  • Connect with customers, answer concerns or complaints, and market company activities through social media.
  • Creating content for blogs, websites, and marketing materials.
  • Gathering information through studies and interviews regarding current perceptions, developments, and trends in the field, and interpreting the findings.
  • Aiding the design division in creating advertising materials.

Education & Skills

Social media content creator skills:.

  • Knowledge of SEO techniques.
  • Showed enhanced drafting, proofreading, and editorial skills.
  • Outstanding time management, coordination, and analytical abilities.
  • Excellent attention and communication abilities.
  • The ability to work well individually and in teams.
  • Capable of working efficiently while maintaining quality and reliability.

Social Media Content Creator Education Requirements:

  • Bachelor’s degree in marketing, English, or a related discipline.
  • Experience in developing excellent, compelling content.

Social Media Content Creator Cover Letter Example (Text Version)

Dear Mr./Ms.,

Learning of the requirement for a new Social Media Content Creator at your (Company Name), I hastened to submit my resume for your review. I am well equipped to contribute significantly to the objectives of your firm as a highly talented, driven, detail-oriented, and competent individual with more than three years of experience.

I am an enthusiastic and qualified professional with a Bachelor’s degree in Marketing from a reputed university. I am a pro at making meaningful and fascinating material and have a track record of developing content that gets a lot of social media engagement. I’ve learned how to create content for various audiences thanks to my experience. I have expertise in producing video material and am well-versed in SEO fundamentals and content optimization techniques.

Highlights of my experience include –

  • According to the requirements of each assignment, I can write in various styles and for both private and public audiences.
  • A 55% rise in Twitter followers and a 70% spike in Facebook fans over three years by launching a social media project for XYZ Infomedia.
  • Drew in visitors and boost traffic by incorporating live streaming, recorded videos, and an image gallery.
  • Creating enticing content for social media by collaborating with the marketing and relevant departments.
  • I complete projects on time without compromising quality since I understand how crucial deadlines are.
  • Set up strong relationships with sponsors and partners to foster content consolidation and improve audience experiences.

I am a writer with a great drive to assist businesses in creating content that draws their readers. I’m looking forward to learning about ABC Marketing’s strategy to brand management and contributing my talents and background to your team.

Thus, I would be delighted to talk more in-depth about the position and my work experience during an interview for this post. Kindly let me know if you need any additional information from my end.

I appreciate your forethought in advance.

Sincerely, [Your Name]

Show your hiring manager what you’re capable of with your Social Media Content Creator Cover Letter. Some pointers to consider when writing this cover letter include:

  • The first step in landing an interview is proofreading the cover letter.
  • It is critical to display your creativity. Describe how you generate new and original content ideas.
  • Giving particular instances to support your claims is always a smart idea. If you claim to have a strong grasp of SEO, give an example of a time when your SEO strategies successfully raised traffic to a site.
  • Break down your accomplishments into bullet points.
  • Review the job posting to identify the skills that the employer is seeking from job applicants.
  • You can spotlight all your achievements and your history of success in your career.

Now that you have written a powerful cover letter, your next target should be your Resume writing. A well-researched and organized Resume will make you different from other applicants. Craft a resume that catches the attention of the hiring manager. Our Social Media Content Creator Resume Samples help you stand out from the competition.


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Collect user-generated content with these 12 email templates

Learn how embedsocial collected loads of ugc via email—and the subject lines and emails they used to get it..

Hero image from the EmbedSocial team of a man sitting in front of a computer typing an email; the text of the email is also in the image

User-generated content works wonders, but you can't just wait for it to fall into your lap. You need to take things into your own hands and ask for it. It might feel a little awkward at first, but I can tell you from experience, it's worth it.

The 5-step process for collecting UGC via email

In my role as content creator at EmbedSocial, I'm dedicated to collecting and managing user-generated content on a daily basis. With the help of my team, I created a 5-step process for asking users for UGC over email.

1. Create a catchy subject line. You can write the most convincing email ever, but if the recipient never opens it, it's all for naught.

2. Personalize the message. Create a connection with each recipient by acknowledging their name in the greeting of the message. Even if it's automated, it at the very least shows you've put some effort into the process.

3. Get straight to the point. Tell them what your email is about right from the start. It'll build trust and help make sure they hear you out.

4. Be clear about the expectations. Shoot your goal right away: ask for the specific type of UGC you want, and be specific. Include a link if relevant. If users have to make any guesses or do any interpretation, they're more likely to hit delete.

5. Respect their decision. They're valued users regardless, so help them feel comfortable whether or not they send UGC your way. You might want to include an explicit comment in your email letting them know that it's ok if they don't want to contribute—at the very least, avoid the hard sell.

Before we dive into the emails, let's talk about that first thing: subject lines.

8 subject lines to help get your UGC emails opened

The subject line of your email is the centerpiece—a vital first step to be sure people even read your request. Here are the subject lines that have given us the highest open rate.

Subject line 1: Take 2 minutes to tell us how we did, [customer name]!

Subject line 2: Let's create a success story! 🏅

Subject line 3: [Customer name], you're the best at [goal]!

Subject line 4: [Customer name], can you help us reach the top? 

Subject line 5: [Customer name], we'd love your five ⭐!

Subject line 6: You're our BEST customer. 🤫

Subject line 7: Let's create something awesome together!

Subject line 8: Hi [Customer name], how did we do?

12 email templates for collecting UGC

Before you start writing your emails, you need to know exactly what kind of content you're asking for. We created a whole slew of templates for all sorts of use cases—that way, we can just pick the right template and then adjust it as necessary.

Here are the templates that have worked best for us, divided up by type of UGC. Scroll down to the bottom to hear about some of the results we've gotten.

Email templates for collecting customer feedback

Review request templates.

Template #1:

Dear [customer name], 
It's so great to have you as a customer! 
We would love to know how we're doing and how your experience with us has been. Please take just a few seconds of your time and review us by clicking this link.
[review link]

Template #2: 

Hey there, [customer name],
I wanted to reach out and see how your experience has been with [product or service] so far. 
We'd really appreciate it if you could take a moment to review us. Of course, if there's anything that can be done better for you, please let us know using the link below.

Template #3:

Hey [customer name],
Many thanks for choosing us! 
We truly appreciate your opinion, so could you please take a second to let us know how satisfied you are with [company name]? 
Just click [review link] and let us know!

Testimonial request templates

Sometimes we need a little more than just a 5-star review. Once someone leaves a review, you can ask them if they're up for writing a testimonial. Here are some templates to get you one.

Template #4:

Hello [customer name],
We're so happy that you're enjoying our [product or service]! 
We're grateful for the positive feedback you've already left, but if there's anything more you can share with us, we'd love it if you wrote a short testimonial here [link] to help other customers decide which products they should try next.
It won't take more than 5 minutes, but it'll mean a lot to us. Thanks in advance!

Template #5:

Hi [customer name],
We at [company name] are very excited about approaching [company goal]! By leaving your honest testimonial, you're helping us reach it even faster.  We'd love for you to share how we've helped make things easier on your journey—so please leave your experience at this link: [link].
Thank you so much for your time and consideration!

Template #6:

We are so happy to have you as a customer!
It would be great if you take a few seconds in your busy day and consider leaving us a testimonial that we can display on our website and show how proud we are of our successful customers.
You can drop it here: [testimonial link]
Thank you for considering it!

Email templates for collecting UGC as social proof

Depending on the campaigns we're running and the content we're looking for, we use different approaches. Here are a few of the templates we've used—maybe they can even inspire some campaign ideas for you.

Photo/video contest template

Hosting an informal photo or video contest on social can be a great way to collect UGC. But don't just request the content on social—email your most loyal users too.

Template #7:

We're running a photo/video contest about [campaign], and you could win [the prize]!
All you need to do is to send us a photo/video of [the product] and [additional info] by [date/time]. And that's it! You're in the game. 
You can submit your photos/videos at the link below, or just hit reply and send it via email.
Thanks for participating, and good luck!

Personal story request template

Personal UGC can be a great way to create a deeper connection with your audience. It's a great way to build trust and can even be a source of inspiration for other customers.

Template #8:

Hi there, [customer name],
We're so happy that you benefited from our [product/service]. We love the way [shortly explain the process] helped you out with [the problem they had].
We want to help other folks, too, and we were hoping you could let us share your story with them by answering the questions in the form on the link below.
[form link]

Hashtag campaign participation template

Customers will create content under your hashtags on their own, but an extra reminder never hurts. Here's the template we use to get people using our hashtags.

Template #9:

We're running a hashtag campaign for [product]! 
All you have to do is take a photo of yourself [with/using] [the product] and post it with our [special hashtag] hashtag on [name of platform]. We'll re-post some of the best content we receive.
We can't wait to see your creative photos!

Throwback request template

A throwback campaign is a fun way to connect with your loyal users and also show how far you've come. You can ask them for photos or screenshots from older versions of your product or service—then you can create a kind of nostalgic photo montage.

Template #10:

We got emotional and decided to start a retro campaign for [product/company name].
I know you've been our customer since forever, so if you have some old photos of [product], send them over. Or if you still have that [coverage of the product], take a screenshot and pass it here. Just click reply and send them our way.
We're so excited to share some of our memories from back then. Thanks for your help!

Templates for collecting success stories

Early-stage success story request template.

Maybe you got a big client and want to share the news. Great! Here's our approach.

Template #11:

We're very proud to have [customer/business name] as a client!
We know that we're at the very beginning of our work together, but we'd like to share the big news with the world. Would you be open to us writing a short success story about how you've benefited from our [product/service] so far, and how you plan to use it in the future? 
If so, we'll ask you to answer a few questions—you can find them by clicking the link below.
If you have any questions, let me know!

Big success story request template

It's ok to brag a little when one of your customers has a massive success. This is usually an easy one to get because the customer also wants to strut their stuff. 

Template #12:

I'm so happy that you've enjoyed your experience with [company name] so far—we'd love to share your massive success with our audience!
To learn more about you, your business, and your experience with [company name], we'll ask you to please complete this form: 
Once you've done that, we'll put together a story—and we'll be sure to share it with you for your approval before we publish it.
Let me know if you have any questions. Thanks so much!

The results

Like I said, these templates got us the results we wanted. Some examples incoming.

Here's what Simon said about us in response. 

A positive Google review for EmbedSocial

We ran a hashtag campaign where we asked our users and employees to post images on Instagram with the #branding hashtag. We used Template 9 and Subject line 4 to ask for it. 

Take a look at the output we got.

Some of the responses EmbedSocial got with their hashtag campaign

Over to you

The connection with your audience goes both ways, and user-generated content can help you—and your customers—succeed. So don't wait: send those emails, and see the results roll in. 

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Marija Todorovska picture

Marija Todorovska

Marija Todorovska is a Content Creator in EmbedSocial. She uses the power of words to create articles that help marketers, small business owners, and agencies grow their businesses based on user-generated content.

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UGC Contract Template for Creators: A Comprehensive Guide

If you’re a content creator, you know that user-generated content (UGC) is a great way to engage with your audience and build your brand. However, it’s important to protect yourself and your content by using a UGC contract template. A UGC contract outlines the terms and conditions of your partnership with a brand, ensuring that both parties understand their responsibilities and rights.

Using a UGC contract template can save you time and money, as you won’t have to create a new contract from scratch every time you work with a brand. It also ensures that you’re protected legally, as the contract will outline what happens if either party breaches the agreement. Additionally, having a UGC contract in place can help you establish a professional relationship with the brand, as it shows that you take your work seriously and expect the same level of professionalism from them.

When creating a UGC contract template, there are several key elements that you should include, such as payment terms, intellectual property rights, and content guidelines. By including these elements in your UGC contract, you can ensure that both you and the brand are on the same page and that there are no misunderstandings or disagreements down the line. With a solid UGC contract template in place, you can focus on creating great content and building your brand without worrying about legal issues.

Understanding UGC Contracts

If you are a UGC creator, it is essential to understand what a UGC contract is, and why it is important to have one in place when collaborating with brands. This section will cover the basics of UGC contracts, including defining user-generated content, the role of UGC creators, and the importance of contracts for UGC.

Defining User-Generated Content

User-generated content (UGC) refers to any content created by users or consumers of a product or service. This can include anything from social media posts to blog articles, videos, and images. UGC is a powerful marketing tool, as it allows brands to connect with their audience in an authentic and engaging way.

The Role of UGC Creators

UGC creators are individuals who create content for brands, often on social media platforms like Instagram, YouTube, and TikTok. These creators have a loyal following and can help brands reach a wider audience through their content. UGC creators are often paid for their work, and it is essential to have a contract in place to ensure that both parties are clear on the expectations and responsibilities of the collaboration.

Importance of Contracts for UGC

Having a UGC contract in place is essential for both brands and creators. A UGC contract outlines the terms and conditions of the partnership between the two parties, ensuring that both parties are clear on the expectations and responsibilities of the collaboration. A contract can also protect the interests of both parties and prevent any misunderstandings or legal issues that may arise.

Some of the key elements that should be included in a UGC contract are:

  • Scope of work: Defining the specific tasks and deliverables that the creator is responsible for.
  • Payment terms: Outlining the payment structure and timeline for the creator’s work.
  • Intellectual property rights: Establishing who owns the rights to the content created and how it can be used.
  • Confidentiality: Ensuring that any confidential information shared during the collaboration is kept private.

Key Components of a UGC Contract

When creating a UGC contract, it is essential to include specific components that outline the expectations and responsibilities of both the brand and the creator. Here are some of the key components that should be included in a UGC contract template:

Scope of Work and Deliverables

The scope of work should be clearly defined in the contract, outlining the specific tasks and deliverables that the creator is responsible for. This may include the type and format of content, such as videos, images, or text, as well as the number of deliverables required. The contract should also specify any content guidelines or requirements, such as brand messaging or tone of voice.

Timeline and Deadlines

The contract should include a timeline that outlines the start and end dates of the project, as well as any specific deadlines for deliverables. It is important to establish a realistic timeline that allows the creator enough time to produce high-quality content while still meeting the brand’s needs.

Payment and Compensation

The contract should clearly outline the payment and compensation structure, including the amount and timing of payments, as well as any additional expenses or fees that the creator may incur. It is important to establish a fair and transparent payment structure that compensates the creator for their time and effort.

Rights and Licenses

The contract should specify the rights and licenses that the brand has to the content produced by the creator. This may include the right to use the content in specific channels or for specific purposes, as well as any limitations on the brand’s use of the content.

Confidentiality and Exclusivity

The contract should include provisions for confidentiality and exclusivity, outlining any restrictions on the creator’s ability to work with other brands or share confidential information about the brand or project. It is important to establish clear guidelines for confidentiality and exclusivity to protect the brand’s intellectual property and prevent any conflicts of interest.

By including these key components in a UGC contract template, brands and creators can establish clear expectations and responsibilities, ensuring a successful and mutually beneficial partnership.

Legal Aspects and Protections

When it comes to creating user-generated content (UGC) for brands, it is crucial to have a solid UGC contract in place to protect your intellectual property rights, ensure legal protection, and outline the responsibilities and expectations of both parties. Here are some key sections that should be included in your UGC contract template to ensure that you are legally protected:

Intellectual Property Rights

Intellectual property rights are a crucial aspect of any UGC contract. As a content creator, you should retain ownership of the content you create, and the contract should clearly state this. Additionally, the contract should outline how the brand can use your content, including any limitations or restrictions. This section should also address any potential issues related to copyright infringement or unauthorized use of your content.

Representations and Warranties

The representations and warranties section of your UGC contract should outline the terms and conditions of the partnership between you and the brand. This includes any promises made by both parties, such as the quality of the content, compliance with applicable laws and regulations, and any other relevant terms. This section should also address any potential issues related to misrepresentation or breach of contract.

Indemnification and Liability

The indemnification and liability section of your UGC contract should outline the responsibilities and liabilities of both parties in the event of any legal disputes or issues related to the content. This includes any potential damages or losses incurred as a result of the content, as well as any costs associated with legal representation or other expenses. It is important to have clear guidelines in place to ensure that both parties are protected in the event of any legal issues.

Term, Termination, and Renewal

The term, termination, and renewal section of your UGC contract should outline the duration of the partnership between you and the brand, as well as any potential renewal options. This section should also address any potential issues related to termination, such as breach of contract or failure to meet expectations. It is important to have clear guidelines in place to ensure that both parties are protected in the event of any issues related to the duration of the partnership.

3 Example UGC Contract texts

When creating a UGC contract, it’s important to ensure that all parties involved are on the same page. Here are three example UGC contract texts that you can use as a starting point for your own contract:

1. Scope of Work

The scope of work should outline exactly what tasks or deliverables the creator is responsible for providing. This includes the number of videos, photos, or other content pieces that the creator will produce, as well as any specific guidelines or requirements for the content. It should also specify whether the content will be organic UGC or UGC ads.

2. Payment Terms

Payment terms should be clearly defined in the contract to avoid any confusion or disputes. This includes the amount of payment, how and when payments will be made, and any penalties for late payments. It’s also important to specify whether the payment is a one-time fee or a recurring retainer.

3. Content Ownership

The contract should clearly state who owns the rights to the content produced by the creator. This includes whether the brand or creator will have full ownership of the content, or if it will be a shared ownership agreement. It’s important to also include any restrictions on the use of the content, such as whether it can be used for commercial purposes or shared on social media.

By including these key elements in your UGC contract, you can ensure that both parties are clear on their responsibilities and expectations, and avoid any potential misunderstandings or conflicts. Remember to always consult with a legal professional to ensure that your contract is legally binding and enforceable.

You can find sample contracts at the bottom of this post.

Managing Relationships and Expectations

As a UGC creator, it is essential to establish clear guidelines and expectations in your contract with the brand you are collaborating with. This ensures that both parties are on the same page, and there is no room for confusion or misunderstanding.

Communication and Collaboration

Effective communication is key to the success of any collaboration. It is crucial to establish a communication plan that outlines the frequency and mode of communication between you and the brand. This can include weekly check-ins, progress reports, and regular feedback sessions. You can also use collaborative tools such as Google Drive or Trello to keep track of tasks and deadlines.

Handling Disputes and Miscommunication

Despite your best efforts, there may be instances of disputes or miscommunication during the collaboration. It is important to have a plan in place to address these issues. Your contract should include a dispute resolution clause that outlines the steps to be taken in case of a disagreement. This can include mediation or arbitration.

Performance and Quality Standards

Your contract should also include performance and quality standards that you are expected to meet as a UGC creator. This can include guidelines on the number of videos or posts to be created, the format and length of the content, and the timeline for delivery. You should also establish quality standards for the content, such as the use of high-quality images and videos, adherence to brand guidelines, and the inclusion of a call-to-action.

By establishing clear guidelines and expectations in your UGC contract, you can ensure a successful and productive collaboration with the brand. This will help you to deliver high-quality content that meets the brand’s expectations while protecting your own interests as a creator.

Best Practices for Creators and Businesses

As a creator or business, building a strong portfolio is essential to showcase your skills and work. Your portfolio should highlight your best work and demonstrate your ability to create high-quality content. You can use your portfolio to attract potential clients and showcase your experience.

Understanding platform-specific requirements is another important aspect of creating UGC. Different platforms have different requirements for content, and it is essential to understand these requirements to ensure that your content is accepted and seen by your target audience. For example, TikTok has a maximum video length of 60 seconds, while YouTube allows longer videos. Being aware of these requirements will help you create content that is optimized for each platform.

Staying compliant and up-to-date with trends is crucial for creators and businesses. Social media platforms are constantly changing, and it is essential to stay up-to-date with these changes to ensure that your content is compliant with the latest guidelines. Additionally, keeping up with the latest trends will help you create content that resonates with your audience and keeps them engaged.

Here are some best practices to keep in mind as a creator or business:

Building a Strong Portfolio

  • Highlight your best work and demonstrate your skills and experience
  • Use a variety of formats to showcase your work, including videos, images, and written content
  • Keep your portfolio up-to-date and add new work regularly

Understanding Platform-Specific Requirements

  • Research the platform’s guidelines and requirements before creating content
  • Optimize your content for each platform to ensure that it is accepted and seen by your target audience
  • Be aware of any restrictions or limitations on content, such as video length or file size

Staying Compliant and Up-to-Date with Trends

  • Regularly review the platform’s guidelines and ensure that your content is compliant
  • Stay up-to-date with the latest trends and create content that resonates with your audience
  • Engage with your audience and respond to comments and feedback to build a strong relationship with them.

Frequently Asked Questions

What clauses should be included in a ugc contract for content creators.

A UGC contract for content creators should include clauses that define the scope of work, payment terms, and intellectual property rights. It should also outline the specific deliverables and deadlines, as well as the termination and renewal clauses.

How can I create a simple yet legally binding UGC contract?

Creating a simple yet legally binding UGC contract involves defining the scope of work, payment terms, and intellectual property rights. You can use a template to ensure that you cover all the necessary clauses. It’s also advisable to have a lawyer review your contract to ensure it’s legally binding.

Is it necessary to consult a lawyer for a UGC contract, and what are the benefits?

Consulting a lawyer for a UGC contract is not mandatory, but it’s advisable. A lawyer can help you ensure that your contract is legally binding and complies with local laws and regulations. They can also help you negotiate better terms and protect your intellectual property rights.

What are the typical payment terms and invoicing procedures in a UGC contract?

The typical payment terms and invoicing procedures in a UGC contract vary depending on the project’s scope and complexity. However, most UGC contracts involve payment upon completion of deliverables, with some requiring partial payments during the project’s duration. Invoicing procedures should be clearly outlined in the contract, including the frequency and method of payment.

Sample Template Contract for UGC Creators


This Agreement is made and entered into as of the [Date] by and between [Creator Name], with an address of [Creator Address] (“Creator”), and [Brand Name], with an address of [Brand Address] (“Brand”).

WHEREAS , Creator is a UGC creator with a substantial following on social media and other platforms; and

WHEREAS , Brand seeks to partner with Creator to generate and promote user-generated content (UGC) related to Brand’s products and services;

NOW, THEREFORE , in consideration of the mutual covenants contained herein, the parties agree as follows:

Creator agrees to create [Number] UGC pieces (the “Content”) for Brand, which may be used by Brand for promotional or other purposes on its own channels. The Content shall be created in accordance with Brand’s brand guidelines and shall promote Brand’s products and services in a positive manner.

2. Content Deliverables

Creator shall deliver the Content to Brand in [Format] and [Resolution] no later than [Date]. The Content shall be delivered to Brand via [Delivery Method].

3. Exclusivity

Creator shall not create or partner with any other brands for UGC that is similar to the Content during the term of this Agreement.

In consideration of Creator’s services, Brand shall pay Creator a total of [Amount] (the “Fee”). The Fee shall be paid to Creator within [Payment Terms] of the delivery of the Content.

5. Ownership of Content

Creator retains ownership of all intellectual property rights in the Content. Brand shall have a non-exclusive, worldwide, royalty-free license to use the Content in accordance with this Agreement.

6. Brand’s Obligations

Brand shall provide Creator with all necessary support and resources to create the Content, including product samples and access to Brand assets. Brand shall also provide Creator with feedback on the Content and have the right to approve or reject the Content prior to its publication.

7. Indemnification

Creator shall indemnify and hold harmless Brand from and against any and all losses, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or in connection with Creator’s breach of this Agreement.

8. Term and Termination

This Agreement shall commence on the Effective Date and shall continue for a period of [Term]. This Agreement may be terminated by either party upon [Notice Period] written notice to the other party. Upon termination of this Agreement, Creator shall cease all use of the Content and shall return all Brand property.

9. Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the State of [State].

10. Entire Agreement

This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior or contemporaneous communications, representations, or agreements, whether oral or written.

11. Severability

If any provision of this Agreement is held to be invalid or unenforceable, such provision shall be struck from this Agreement and the remaining provisions shall remain in full force and effect.

No waiver of any provision of this Agreement shall be effective unless in writing and signed by both parties.

13. Counterparts

This Agreement may be executed in one or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

IN WITNESS WHEREOF , the parties have executed this Agreement as of the date first written above.

[Creator Name]

[Brand Name]

By: [Authorized Signature]

Title: [Title]

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