advertising analysis essay example

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

16 Drafting Your Ad Analysis

Dr. Karen Palmer

Now that you have a solid outline, it’s time to start writing your ad analysis paper! Here we will work through fleshing out each part of your outline–turning your outline into a full draft.

Introduction

The first part of your paper is your introduction. You may remember from the Writing Formula chapter that an introduction consists of three main parts: the hook, the introduction to the topic, and the thesis. Let’s begin with the hook. A hook does two jobs–it connects the topic of your paper to your readers, and it attempts to capture their attention.

This video highlights some of the most common techniques for writing a good hook:

Now that you have a general idea of what a hook does, let’s focus in on the kind of hook that would be most useful for your ad analysis essay. Let’s say you are doing an analysis on that milk ad we discussed earlier in the text.

Strategy 1: Connect to the topic of the ad: milk. You could say something like, “Do you drink milk?” But…would that really draw in readers? Surely, there is a better way to grab the attention of our audience.

Strategy 2: Connect to the broader topic of advertising. Here you might say something like, “Advertisers are always trying to get our attention.” Sure, this is a broad opening to the paper, but is it really going to make anyone interested in the topic?

A good idea is to brainstorm some current events or topics that link to your ad. A brainstorming list for this milk ad could include lactose intolerance, the concept of looking at TV sitcom characters as role models, the changing role of mothers, and even the pressure placed on moms (and women in general)  to be perfect. Choose something that appeals to you and that illustrates a theme that runs through the ad. When brainstorming with my classes, we often land on the idea of perfection with this particular milk ad. It makes a compelling frame for the paper.

Introducing the topic is just that–letting readers know what the paper will be about. ie An ad for ________ located in _________ magazine illustrates this concept. Note that you need to include the specific product advertised in the ad, the name of the magazine in which the ad is located, and include a connection/transition to your hook.

Finally, the last sentence of your introduction is your thesis. Here you make your argument. While you already wrote a thesis for your outline, you want to double check that the thesis connects in some way to your hook. Our example thesis is: “The advertisers successfully persuade the consumer that milk will make them a great mom by using nostalgia, milk branding, and the image of ideal motherhood.” We might make a slight adjustment here to make the connection a bit more explicit: “The advertisers play on the desire of moms to fulfill an image of perfection by using nostalgia, milk branding, and the image of ideal motherhood.”

In the ad analysis, our background consists of two different sections: the description and the discussion of context.

Description

Remember that your audience cannot see the ad you are discussing. If you were in a room presenting to your audience, you might project an image of the ad up on a screen. Since we can’t do that in an essay, we need to describe the ad for our readers. Essentially, you want your readers to be able to draw a basic picture of your ad–or at least visualize it accurately in their minds.

This video from James Rath discussing how people with visual impairments see images on social media gives an important life reason for learning how to write solid image descriptions:

Here are some good tips for writing a description of an image:

1. Start by giving readers a one sentence overview of the ad. For our milk ad, that might be, “In this ad, three mothers from iconic sitcoms sit side by side in a beauty parlor under old-fashioned hair dryers.”

2. Determine in advance how you want readers to see the image–do you want them to look at the image left to right? Foreground to background? Clockwise? Bottom line here–don’t make readers minds jump around from place to place as they try to visualize the image.

3. Choose the key elements. You don’t have to describe every single thing in this paragraph. Tell readers who the three moms are and what show they are from. Give enough basic details so that readers know the setting is old-fashioned. Remember, you’ll be able to bring forward more detail as you analyze the ad in the body of your paper. Readers don’t need to know what color a person’s eyes are unless it’s a key part of the ad.

4. Don’t forget the text! While you should not write every word in the ad in your description, especially if there are lengthy paragraphs, you should include a brief overview of the text. ie placement, basic overview Again, you’ll be able to give specific quotes that are relevant to your analysis in the body of your paper.

5. Write in present tense!

The context of an ad really focuses on the audience of the ad. Remember that advertisers very carefully consider the audience for their product and create their advertisements to best reach that target audience. Let’s look at this from the perspective of a company looking to place an ad:

So, if an advertiser goes to this much trouble to determine the demographics of their target audience, it’s obviously important! The ad (unless perhaps it was published by an inexperienced advertiser) is not “for everyone.” An ad in Newsweek , no matter how childlike it appears, was not created for children. It was created for the audience who will purchase and read this magazine. When we do an ad analysis, we want to share similar information with our readers. What magazine is the ad placed in? What is the general focus of that publication? What kinds of articles appear in the publication? What general types of ads appear? In short, who is the audience? Of course, you can look at a magazine and get some of this information. You can also do a quick online search for the demographics of the magazine or for their media kit, which is what advertisers look at prior to purchasing advertising space to ensure the magazine is a good fit for their ad.

Now that you have the background out of the way and your audiences thoroughly understand the topic, it’s time to begin your analysis. Your thesis should have given at least three advertising strategies used in the ad. Your paper should include a paragraph for each one of those strategies.

Topic Sentence

The topic sentence should echo the wording of the thesis and clearly introduce the topic. For example, “One way the advertisers use the concept of the perfect mother to convince readers to purchase milk is by using iconic mothers from television shows.” For your next paragraph, you’d want to be sure to include a transition. For example, “Another way” or “In addition to” are both phrases that can be used to show that you are building onto your previous paragraph.

In this part of the paragraph, you want to give specific examples from the ad to support your point.

First, you should introduce the example. “The three moms from iconic tv shows are the focus of this ad.”

Next, you should give specific examples from the ad–this could be pointing out particular details about the images in the ad or quoting from the text–or both! For example, for the milk ad, you might give the specific names of the characters and the shows they are from. You might point out that every detail of their outfits are perfect. That they are wearing makeup and jewelry. That they have their wedding rings prominently focused in the image. You might also quote text, like the line from the ad that says, “Another all-time great mom line.”

Finally, wrap up your examples with a clear explanation of how the example proves your point. For example, you might say that, especially in modern times, it is very difficult for mothers to live up to the standard of perfection set by these three television moms. You might explain how causing readers to feel “less than” sets the stage for them to accept the premise that giving their children milk will make them more like these TV moms.

The wrap up for your paragraph is similar to the wrap up for the evidence provided. Here you want to reiterate your thesis in a simple sentence. For example, you might say, “Using the images of these iconic moms convinces moms that, in order to be a good mom, they must buy milk for their children.”

The conclusion of your paper is essentially a mirror image of your introduction. Think of your paper as an Oreo cookie. The introduction and the conclusion are the cookies that surround the best part–the body of the paper. Like the cookie outsides of the Oreo, the introduction and conclusion should be mirror images of each other.

1. Start with re-stating the thesis.

2. Reiterate the topic.

3. Return to your hook and elaborate.

Unlike an Oreo, the conclusion should not simply copy your introduction word for word in a different order. Try to restate your sentences in a different way. Elaborate on your hook so that you leave readers with something to think about!

 Content written by Dr. Karen Palmer and is licensed CC BY NC.

The Worry Free Writer Copyright © 2020 by Dr. Karen Palmer is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

• Call to +1 844 889-9952

Advertisement Analysis – How to Write & Ad Analysis Essay Examples

🔝 top-10 advertisement analysis examples, 🖥️ advertisement analysis – what is it, 🤓 steps of an ad analysis, 🌟 advertisement analysis essay examples, 📝 advertisement analysis research paper examples, 💡 essay ideas on advertisement analysis, 👍 good advertisement analysis essay examples to write about, 🎓 simple research paper examples with advertisement analysis, ✍️ advertisement analysis essay examples for college, 🏆 best advertisement analysis research titles.

In this day and age, advertising is everywhere, from billboards and TV commercials to social media feeds and mobile apps. It’s an essential tool many companies use to draw customers’ attention and showcase their products and services. However, creating a compelling and distinctive advertisement is more challenging than it seems, and professionals often rely on ad analysis to achieve this goal. Advertisement analysis is a form of research that examines advertisements’ effectiveness and impact on society. Below, we will discuss how advertisement analysis can help businesses develop successful ad campaigns while ensuring their ads are ethical and socially responsible.

• Barclays Company Marketing Plan
• Branding Australian Mobile Phones: Roo Winder Cell Phone
• Impact of Cultural Differences on International Business
• Apple iPhone 6 Marketing Strategy Analysis
• Integrated Marketing Communication in the UK
• Luxury Products and Social Media Marketing Effects
• Coca-Cola Brand History and Marketing Strategy
• Social Media as Information Provider for Business
• Tesla Motors Brand and Marketing Communications
• AusNet Company's E-Commerce and E-Marketing

Ad analysis is a type of research that experts use to develop compelling and eye-catching advertisements . It addresses each step of the ad’s creation process. Such an approach has become increasingly common because it shows marketing techniques’ impact on human consciousness. Experts evaluate the effectiveness of an ad using qualitative and quantitative methods , which help them create better advertisements. Language, imagery, and music used in a successful marketing campaign are just a few examples of what makes up effective ad messaging.

How to analyze the advertisement? While every company and its marketing team may have their own approach to ad analysis, the framework usually includes these 5 major steps:

Gather information. Before starting a project, looking up information about the product is vital. Make a SWOT analysis of the company for which you are conducting an ad analysis. This method will help you identify potential market opportunities and internal weaknesses.

Find target-audience preferences. To choose the perfect media tools for your marketing campaign, you must know your ad’s target audience . Knowing your audience will also assist you in learning how to convince the customers to get interested and purchase the product you are advertising.

Start questioning. You have to create a list of detailed inquiries regarding the advertisement. These questions will aid in finding information about the message or context of the ad . Also, it will help you understand which areas require more research and improvement.

Examine the strategic and tactical components. During this step, you first need to identify the objective. Make sure the message is conveyed clearly so the advertisement can serve its intended purpose. Then, you need to identify the target message. It’ll help to create a brief messaging framework.

Onlook the results. You have to watch whether your advertisement analysis works or not. Analyze how many new customers you receive after publication and your product’s popularity level. That way, you will both improve your research and gain experience for your next project.

Here you can find 2 incredible examples of advertisement analysis essays! The primary focus of each report is to examine how the created advertisement will affect potential customers.

Essay sample #1 – Pepsi advertisement

Target Audience: Pepsi targets consumers in their teens, early 20s, and early middle age. Pepsi print is of bright color , and that instantly attracts customers’ attention. In the commercial, many young people with happy smiles enjoy life, skating on the board and drinking Pepsi.

Implicit messages: The appearance of joyful teens in the Pepsi ad makes you want to buy this drink. The advertisement suggests that after consuming the product, you’ll feel like you’re living your best life.

Essay sample #2 – YSL perfume advertisement

Target Audience: YSL perfume advertisement targets women of early middle age. In the ad, the women are confident, independent, and successful. The advertisement connects the sensation of freedom and high status in society to the perfume itself.

Implicit messages: The advertisement appeals to those who want to make their own rules. YSL customers are women, so the company creates an image of powerful yet feminine females. The commercial suggests that after buying the perfume, you will embrace freedom and will be able to set old bridges on fire.

• Olio Bello Organics Brand: Marketing Plan Business essay sample: This report gives to understand how to build awareness for the Olio Bello Organics brand, making it more recognizable on the local, national, or international level.
• Spotify Brand Reputation: Consumer Perception & Online Branding Business essay sample: What is Spotify’s brand reputation? 🎵 This research highlights Spotify’s online branding strategy. 💿 Read the paper to learn about Spotify’s brand value and decide whether it’s a good quality company. ✅
• Apple Company's Marketing Research Business essay sample: The purpose of the marketing report is to introduce a new product that can be developed by Apple to address customers’ interests and needs and present a marketing plan for promoting this product.
• Small and Medium Scale Enterprises: Access to Finance Business essay sample: Financial accessibility for SMEs in the UAE will permit business growth and enable them to exploit new areas of investment and improve business service administrations.
• Brand Management for Ireland's Tourism Industry Business essay sample: This reflective paper attempts to classify the effectiveness of designing and implementing brand strategies in Ireland.
• Grammar Mistakes in Business Writing Business essay sample: This paper discusses grammar mistakes in business writing, considering examples of advertising such as Coca-Cola’s Dasani mineral water and others.
• Coca-Cola and Pepsi Companies Strategies Business essay sample: The Coca Cola Company and PepsiCo are the global industry leaders as far as soft drinks are concerned. Different industry players struggle to achieve market leadership and control their competitors.
• Lolous Company's Marketing Plan Business essay sample: This is a strategic marketing plan for Lolous. It highlights the mode of entry and establishment of the company in India and the way of creating its niche in the pearl market.
• Child-Targeted Marketing and Its Effects Business essay sample: Child-targeted advertising encompasses a number of marketing tactics and strategies that utilize a variety of communication channels to reach the younger consumers.
• Masiya Telecommunications Company's Business Activities Business essay sample: This is a research report that looks into the business activities of Masiya Telecommunications Company and its strategic position in the market.
• Coca Cola Company in China Business essay sample: Over the past few years Coca Cola has attempted to gain a foothold into the Chinese market through a variety of advertising and marketing campaigns.
• Unilever Company: Consulting Business-to-Business Business essay sample: This paper is dedicated to the consultancy services on Unilever’s different product offerings against its competitors, a SWOT analysis, pricing and pricing mechanisms.
• Etihad Airways Marketing Plan: Market Entry to Bangkok Business essay sample: Etihad Airways serves as the national airline of the United Arab Emirates. The airline has been in operation for the last one decade and has flights to various destinations across the world.
• McDonald’s Marketing Strategy – a Case Study Business essay sample: How to describe McDonald’s marketing strategy? 🍔 This report analyzes the global marketing strategy of McDonald’s. 💹 It covers company’s background, environmental analysis, SWOT analysis, and the general marketing mix of the McDonald’s. 📝
• Automotive Fun and Service Company: Business Plan Business essay sample: Automotive Fun and Service LLC is an innovator in the car industry. It not only offers spare parts for Toyota vehicles but also combines store, repairs, and information service.
• Emirates Marketing Strategy and Success Factors Business essay sample: Analyzing Emirates marketing strategy? 🛫 We will help! Emirates Airways is the leading airline in the Middle East. 🧑‍✈️In this business report, you will find everything about its marketing campaigns and business plan. 💺
• Red Bull Company's Global Marketing Strategy Business essay sample: Researching Red Bull marketing strategy? Here is an 📜 essay sample that describes the company’s social media marketing on different platforms and 🌎 global strategies.
• Reflektive, Inc.'s Company and Product Analysis Business essay sample: Reflektive, Inc., faces stiff competition in the market. The only way of developing and maintaining a pool of loyal customers is to embrace different marketing strategies.
• Apple Inc.'s Products and Board Structure Business essay sample: Apple Inc. is a computer, phone, and software manufacturing company that was founded in 1977 by Steve Wozniak and Steve Jobs.
• Levi’s Company: Marketing Strategy Business essay sample: This report evaluates Levi’s present marketing strategy comparing it with its main competitors and gives recommendations on what the company must do to improve its performance.
• Royal Crown Cola Company Strategic Marketing Systems Business essay sample: This paper explores the strategic brand marketing systems that RC Cola employs to maintain the consumer base and keep up with competition from the players in the international soft drinks industry.
• Human Resource Management: Roles and Responsibilities Business essay sample: The pressures from global competition and the dynamic challenges and technological revolution have prompted the Human resource departments to link job analysis with business needs.
• Canterbury Company: Consumer Behaviour and Marketing Business essay sample: This report will discuss an integrated marketing communication strategy for Canterbury of New Zealand or the Canterbury Clothing Company.
• Nestle Company Information Business essay sample: Need to make a conclusion of Nestle company 🍫 in your assignment? Take a look at this report that presents information on Nestle’s success factors ✅, CEO background, quality, marketing strategy, and globalization.
• Starbucks Company: Market Analysis Business essay sample: Starbucks offers a range of coffee products including fresh brewed coffee, packaged coffee, tea, food, mugs, and coffee making hardware.
• Treasury Wines Estates Company's Marketing Plan Business essay sample: The marketing plan of Treasury Wines Estate presents strategies of introducing new wine brands into the Indian market to attain its main strategic objective.
• Coca-Cola Company's Entry Strategies into Indian Market Business essay sample: The report outlines the strategies employed by the Coca-Cola Company to succeed in its international marketing with a focus on the Indian market.
• Company G's Analysis and Marketing Strategies Business essay sample: Company G is a company in the electronics industry. It targets small electronic appliances users by providing high quality and innovative electronic solutions.
• Amazon Company's Marketing Plan Business essay sample: Amazon.com, Inc. is a leader in the market of e-commerce with a primary aim of reducing costs for vendors and sellers, providing clients with a large variety of products and services.
• Seconal Foods Company's Analysis and Marketing Plan Business essay sample: This paper is to outline a marketing plan for Seconal Foods while focusing on the most important elements of the marketing process.
• Apple iPhone 5S Product Marketing Plan Business essay sample: Apple is preparing to launch a new version of its smartphone called the iPhone 5S. iPhone 5S will target customers in the consumer, enterprise, and education markets.
• AA Tours and Travel Company's Marketing Project Business essay sample: The project aims to develop a marketing communication strategy to increase sales and place the AA Tours and Travel company's brand competitively in the tourism industry.
• Buyer Behaviour and Market Segmentation Business essay sample: Buyer behaviour can best be understood by segmentation of the market. Market segmentation refers to the classification of customers based on their demographic differences.
• Ryanair Company's 7 Ps Product & Service Analysis Business essay sample: Ryanair indisputably provides a very remarkable entrepreneurial story considering its level of success in the air travel business in Europe.
• Taco Bell Brand: Strategic Plan and SWOT Analysis Business essay sample: Using the brand of Taco Bell as a benchmark, a mission statement has been developed to differentiate the company’s products from the competition.
• Yahoo Company's Environment Business essay sample: This paper analyses Yahoo as a technology company by examining the market environment, nature of products, and SWOT analysis with a view of positioning its competitiveness in the global markets.
• Pete's Peanut Snacks Company' Supply Chain Management Business essay sample: The paper studies the case of Pete’s Peanut Snacks firm with its idea of launching the product while targeting a large market and a high risk of making huge losses.
• Cloud Creative Solutions Company Marketing Communication Business essay sample: The aims of this report are: to identify, analyze and recommend marketing communication tools that Cloud Creative Solutions can adopt in its bid to increase its client base.
• Mackers Software Company's Strategic Marketing Plan Business essay sample: Mackers is a software development company making customized software applications for customers, depending on their specific needs.
• The Coca-Cola Company's Marketing Plan in China Business essay sample: The paper review the implementations of budgetary and strategic management on all levels of marketing that can lay a sustainable base for the sales of Minute Maid.
• Cloud Creative Solutions Company Marketing Business essay sample: Cloud Creative Solutions (CCS) Ltd is a successful and well established full service agency firm, offering an array of marketing communication tools.
• Jones-Blair Company's Product Marketing Problem Business essay sample: This paper evaluates the Jones-Blair company that experiencing problems with the best way to make their products known to their customers.
• General Electric Company's Global Business Management Business essay sample: General Electric is currently manufacturing products ranging from household appliances to aviation products besides offering financial services.
• Consumer Behaviour for Future Marketers Business essay sample: Economically and socially responsible purchasing behaviors of consumers have become a significant determinant of consumer behavior.
• Icebreakers Company's Marketing Business essay sample: Icebreakers should appreciate that the role of brand is fundamental and the potency of the brand itself should become a powerful marketing tool.
• Marketing Management: Development and Strategies Business essay sample: It is the work of the marketer to go for the most optimal choice that brings the best value proposition for the firm both in the short term and long term.
• Fly Dubai Company's Marketing Mix Business essay sample: This essay examines the suitability of Flydubai’s marketing mix to its target markets with a view to recommending various strategies that can be executed to ensure sustained profitability.
• Cambridge Building Society: Integrated Marketing Communication Business essay sample: The integrated marketing communication strategies aim at creating awareness, purchase and acquisition of new clients by the Cambridge building Society.
• Google Company Marketing Strategy Analysis Business essay sample: The current paper analyses Google Company’s marketing strategies. The paper recommends the company to continue utilizing its current marketing strategies since they have proved effective.
• Marketing Platform Principles Business essay sample: A marketing platform that is suitable for one firm may completely be harmful to another organization even if they are operating in the same industry.
• The Internet's Impact on Global Marketing Strategies Business essay sample: The internet has opened up the global market besides increasing competition among players by introducing new players thus making the global market very competitive.
• Digital Entrepreneurship: Videogame Sales Tracker Business essay sample: The subject of this report is a business idea – a service that tracks videogame sales on game launchers and online stores and collects the best deals.
• Adidas: Digital Marketing Analysis Business essay sample: This paper will focus on social media marketing and mobile marketing strategies, in which the company invests to remain successful.
• Smartgamer Product's Strategic Marketing Plan Business essay sample: The provision of game kits for children facilitates social interactions and has long-term effects on individual behaviors.
• Tamweel Company Marketing Plan Business essay sample: The key to a successful recovery strategy of Tamweel Company will function on the development of e-business, expansion of the business, growth of the domestic market etc.
• Nike Inc.'s Marketing in the United Arab Emirates Business essay sample: Nike does not have its own factories and a permanent production base, which makes its organization mobile and dynamic.
• Eye2Go Company's Three Year Marketing Plan Business essay sample: The Eye2Go product’s three-year marketing plan will target the young and middle-aged customers since they are the majority users of the proposed eye makeup product.
• JD Wetherspoon Pub's Sales and Marketing Business essay sample: This report evaluates JD Wetherspoon Pub in order to assess how it makes sales of products and reveals the most relevant styles used in carrying out this task.
• Factors Affecting Marketing Strategy Business essay sample: This paper critically analyzes the factors that affect the marketing strategy for a new luxury bag meant for the international luxury market.
• Perfect Competition' Characteristics Business essay sample: Perfect competition refers to the type of market where competition is experienced at its highest possible level.
• E-Business for Curio Shop of African Products Business essay sample: The proposal will be for putting up an online Curio Shop for products of African culture. This will be achieved by developing a website.
• McDonald's and Coca-Cola Ads in the Russian Market Business essay sample: McDonald and Coca-Cola have structured and positioned their commercial adverts in a manner that effectively markets their products in the foreign market environment of Russia.
• Sustainability in the Dutch Sneakers Industry: Adidas and Nike Business essay sample: This study will identify consumer perception barriers of green purchasing behavior and examines the effect of these barriers towards corporate social responsibility practices.
• Dubizzle Company's Marketing Mix and Strategy Business essay sample: This paper is a comprehensive report of an interview conducted with the founders of Dubizzle on how they impeccably employed an effective marketing mix and strategy to grow their business.
• Microsoft Corporation' Marketing Mix Business essay sample: This paper describes how product, place, price, and promotion affects the development of the Microsoft marketing strategy and tactics.
• Marketing Strategy of Adidas in the UAE Business essay sample: This paper aims to analyze a worldwide corporation Adidas on its marketing components, specifically in the United Arabic Emirates.
• Gucci Brand and Target Market Analysis Business essay sample: Gucci is a very strong well-established brand with few weaknesses, but it exists in an environment that offers multiple threats.
• Marketing Effects on Consumer Behavior and Decision-Making Business essay sample: The essay explores the impact of advertising on the customers' decision-making processes and the key areas of marketing study on improving the efficiency of this influence.
• Digital Marketing Trends: Technological and Social Changes Business essay sample: This paper reviews how technological and social changes will influence digital marketing in the next 5 years. It also discusses the implications for marketers.
• "Fair & Lovely" Advert and Its Business Ethics Business essay sample: The advert of Fair & Lovely seems over-exaggerated and at the same time, demeans the gender of women in terms of their socioeconomic prowess and social class.
• Retail Sector of the Financial Service Industry Business essay sample: The retail finance services have provided a healthy platform for revenue generation in several corporations due to its stability.
• The 4p’s Marketing Strategies Analysis Business essay sample: This research enables the 4p's company management to reduce uncertainties that might arise after the business decision has been implemented.
• Marketing Strategy of Coca-Cola Business essay sample: Business can attain profit through the ultimate turn over and adequate investments. Coca Cola’s marketing strategy is to satisfy their everlasting customers and creating new customers.
• Functions of Branding Business essay sample: One of the main functions of branding, other than being just an identifier of a product, is that branding has become a medium of communication for the company with the customer.
• Retail Marketing Effects on Global Events Business essay sample: Retail marketing has over the past few years increase significantly as firms fight for survival and growth within there respective industries.
• Procter and Gamble Company: Strategic Business Analysis Business essay sample: This paper provides information about Procter and Gamble Company, engaged in the production of various consumer goods; provides company's SWOT-analysis and management features.
• E-Commerce for Small Business Business essay sample: This paper explores the possibility of becoming more competitive and at the same time providing convenience and accessibility to its clients.
• The Role of Integrated Marketing Communication in Business Business essay sample: IMC’s most fundamental and perhaps most challenging task is trying to reach people who can conceivably purchase a client's product.
• The Sales Promotions Concept Business essay sample: Promotion relies on five main strategies of marketing communication, which businesses use in different proportions for maximum coverage.
• Expedia: A Marketing Plan Business essay sample: A marketing plan for Expedia: business objectives, marketing goals, industry analysis, marketing opportunities and threats, market targeting and segmentation, expected results.
• Netflix Communication Strategy in the UAE Business essay sample: Analyzing Netflix communication strategy? 📺 In this paper, we seek to investigate how Netflix achieves success in the United Arab Emirates. ☀️ Read the text to learn what is Netflix communication strategy in the UAE. ✅
• The Importance of Internet Marketing Business essay sample: Internet is seen to be one of the major innovations when it comes to marketing and it has brought a lot of advantages in the filed.
• Samsung Growth Strategy Business essay sample: Samsung has used various growth strategies throughout decades. It has entered many markets, which ensured a significant coverage and sales across the globe.
• Marketing Research in Companies. Business essay sample: Marketing research is important tool of every company to examine and investigate market situation, competition and consumer demands.
• Marketing in the UK Clothing Industry Business essay sample: This study is aimed at analyzing the consumer behavior towards the clothing industry especially in consideration men and women in UK. Fair trade is concerned with the production of endorsed clothing in the UK.
• Clark Faucet Company: Project Management Methodology Business essay sample: Researching Clark Faucet company? 🛁 The methodology manual plan in this paper will provide a good stand for the Clark Faucet Company to increase the benefit. 📈
• Kingsford Company's Charcoal Marketing Plan Business essay sample: Kingsford business plays an important economic role as part of the Clorox portfolio in its periodic revenue total generation. This study analyzes Kingsford charcoal marketing.
• Marketing Communications in Building Strong Brand Names Business essay sample: The paper investigates the views of different authors in assessing the role played by marketing communication in creating/building and sustaining a strong brand name.
• SunTrust Bank and Bank of America: Marketing Concepts Business essay sample: The marketing strategies that are chosen should ensure that the customers are given the best services so as to maintain them and to improve on their well being and that of the society’s at large.
• Promotion Opportunity Analysis for Coke-Cola Product Business essay sample: This is one of the major processes when carrying out the promotional opportunity analysis; for coke-cola communication is a key factor in carrying out promotional objectives.
• Dove Evolution of a Brand Business essay sample: Dove brand was perceived by women as way of beauty and this for any brand is very important aspect because women want to associate themselves with things that will turn them on sexually or the product that relates to fertility.
• Multinational Relationship Marketing: Chinese Experiences Business essay sample: The main themes of the article concern the very cultural and religious peculiarities of the Chinese nation and the effect those peculiarities have upon marketing, advertising, and pricing.
• J. D. Wetherspoon Marketing Communication Business essay sample: This report seeks to explain the marketing communications process, the different elements of the communications mix available to J D Wetherspoon.
• Masiya Company's Quality Management Issues Business essay sample: The aim of this paper includes discussing current issues in the Masiya company which have been collected by interviewing different company members.
• Statistical Methods in Marketing Business essay sample: In marketing statistical methods are used particularly to establish customer and staff trends for instance where issues of customer turnover are of huge concern.
• Marketing Strategy for Asda Business essay sample: Asda is a retailing store which is a subsidiary of Wal-Mart. The retail store is based in the United Kingdom and is among the largest retail store in the United Kingdom.
• The Aspects of International Marketing Business essay sample: Starting with market research as the basis for entering into an international market, companies need to make proper decisions on whether to go abroad, how to enter markets, etc.
• Disney Consumer Products: Marketing Nutrition to Children Business essay sample: In developing products that meet requirements of the market, DCP positions itself as the leader in the production of healthy foods, which has chances to sustain business model.
• Marketing Plan: Triwa Incorporation Business essay sample: The objective of the research was to determine the best pricing strategy to adopt in setting the price of the new soft drink product.
• The Cheesecake Factory Restaurant: Overview Business essay sample: The Cheesecake Factory, Inc proposes unique products reflecting the national traditions and food preferences of the American nation.
• Poland: International Buyer Behavior Business essay sample: The paper analyzes the potential customer base in Poland before launching the new product by the marketing team.
• A Tourism Product's Marketing Plan Business essay sample: The paper aims to illustrate how the firm can effectively launch the product in the market and attain a competitive advantage both in the domestic and foreign markets.
• Consumer Attitude & Behavior in Marketing Campaign Business essay sample: This study provides information on how consumer motivation and decision-making strategies differ between different products depending on their level of importance.
• Social Media Role in Business-to-Business Business essay sample: Social media is mainly a combination of internet tools that combine information technology with social interaction.
• Coca-Cola: Marketing Policies and Processes Business essay sample: This essay shall discuss the importance of marketing orientation of an organization, study the key elements of a marketing plan and how successfully these are being used by Coca Cola.
• Australian Wine: Media Buying and Planning Business essay sample: Australian Vineyards have been in the market since 1889, this is an indication that they have a vast wealth of experience in wine production.
• Honey Monster Cereal Products: Brand Extension Business essay sample: Brand extension is one facet of brand positioning. Honey Monster has evolved from a product promoting mascot into a company banner due to its acceptability and popularity.
• The Carbon Trust Standard Company Business essay sample: Carbon Trust is a society-friendly organization. Emission of carbon leads to changes in the climate and problems to human health.
• Total Quality Management: Value Chain Management Definition Business essay sample: We can argue that quality management plays an important role for each business process because all of them can shape the price of the commodities.
• Strategic Management by Example IKEA Business essay sample: In order to succeed on the global scale, giant retailer like IKEA needs effective marketing strategies and philosophies, unique corporate vision and outstanding product management.
• ‘Ansoff Matrix’ Application in Enterprises Business essay sample: This matrix is used by marketers who have objectives for growth. And it offers strategic choices to achieve growth objectives for a company.
• We Simplify the Internet: Internet Accessability for SMEs Business essay sample: The mission statement of WSI Internet Consulting is increasing the growth and profitability of SMEs businesses through an enhanced and efficient provision of internet solutions.
• Distribution Strategies of the Nike Company Business essay sample: Discussing the drivers of Nike's widespread growth, and examining the role of word of ‘word-of-mouth’ and television in advertising products in expanding production and outreach.
• Pinkberry Product: Strategy and Launch to Taiwan Business essay sample: This paper takes a comprehensive and critical analysis of the marketing strategies and promotion of Pinkberry product and launch to Taiwan market.
• Dominos Pizza Enterprises: Marketing Business essay sample: This paper discusses a marketing plan for Dominos Pizza Enterprises: new product strategy, key target market, pricing strategy, placement and distribution, product promotion.
• "Pure Business" Company Business Plan Business essay sample: Pure Business is a proposed company to be established in Syria which will be responsible for marketing, advertising and research.
• Academic Enhancement Services to Students Business essay sample: Introducing a new product of academic enhancement services to students in the market requires a well-designed marketing plan and unique branding that are describing in this paper.
• Travel Magazine Executive Summary: Outsourcing Business essay sample: This paper analyzes the processes that an organization that plans to be producing travel magazines will outsource and those that it will keep in-house to enhance the magazine business.
• The Agent Provocateur Company Business essay sample: The main purpose of the paper is to dwell upon the Agent Provocateur Company that specializes in lingerie; we will focus our attention on the company itself and its main direction.
• The Concept of Recruitment and Selection on Job Business essay sample: Job description entails a description of the purpose of the post, the job title, where the job will be based, the type of person that is required which is the selection criteria.
• Merritt Hookah Lounge: Market Plan
• Marketing Point for Marline Insurance Company
• Cadbury and Coca-Cola Supply Chain Management
• Management Techniques Analysis
• Aloha Airlines: Marketing Strategy
• Marketing Analysis of Frito Lays Dips
• The Role and All Aspects of Branding in Companies
• Branding in Apple Incorporation
• Truck Safety Company's Marketing Strategy
• Integrated Marketing Communication & Planning Campaign
• Coca-Cola Company's New Product Marketing Plan
• Consumer Behavior Audit: Anoush Soap
• Boutique: Starting Your Own Business
• Abercrombie & Fitch: Brand Revitalization and Extension Strategies
• Johnson-Venter Report on Recruitment and Selection Procedures
• Ford Sales Dealer and Services
• Marketing Communication Used By Apple
• Massage Therapy Business Plan
• Ritz-Carlton's Corporate Marketing Strategy in China
• Marketing Research About “Packaging”
• Pinkberry Franchise in Saudi Market
• Customer Relationship Management and Its Elements
• Sony PlayStation Gaming Company's Value Chain Analysis
• Pursuing an Online MBA Program Over an Onsite Program
• Internet Marketing Strategy for a Company
• Downfall: An Overview of British Motorcycle Industry
• Nokia's Integrated Marketing Communication & Brand Building
• GM Holden Company's Integrated Marketing Communication
• Procter & Gamble Co.'s Marketing Plan
• Managing People, Finance and Marketing
• HR Policy in Blue Gum in Australia
• Marketing Plan for the FlaBlaster Product
• Examples of Right and Wrong Decisions in Marketing
• Authentic Japanese Cheese Tarts in UK: Business Plan
• Strategic Planning at the Chronicle Gazette
• Business Model Canvas Application
• PepsiCo: Business Strategies
• Consumer Behavior in Capitalism
• Promotional Ad Campaign for Product Line Extension of the Coca-Cola Company
• Starbucks’ Management and Operations: Starbucks Delivery
• Mont Blanc Creative Brief
• Kudler Fine Foods' Strategic Plan and Risk Management
• Coca-Cola Company: Difficulties of Global Organization
• Healthcare Marketing and Strategy
• Energy24: Drink Marketing Plan
• The Effectiveness of the Pepsi Advertisement in Influencing Customer Behavior
• Coca-Cola's Marketing Principles and Practices: News Analysis
• Organizational Ethical Dilemmas
• Pepsi: Consumer Behaviour Report
• The Importance of Development Digital Economy for Organizations
• Belmond’s Marketing Strategy
• Coop Cold Milk Marketing
• James Bond in Starbucks
• Amazon Inc.: Company Analysis
• E-Marketing Plan for Emirates Airline
• Marketing Communication Analysis: The Case of IKEA
• The Coca-Cola Company's Marketing Mix
• “The Moss Village” Social Enterprise: The Business Plan
• An Integrated Marketing Strategy for Colgate
• Tesla, Inc.: Electric Vehicles Manufacturing
• About the Process of Hiring Employees at Apple, Inc.
• Analysis of Nivea's Advertisement Image
• The Importance of Consumer Behavior Study
• The Effect of Online Marketing on Consumer Buying Behaviour in Malaysia
• Analysis of Johnson & Johnson’s Case
• Walmart: Commercials’ Role in Affirming a Significant Brand
• Zillow Group Inc.: Company Analysis
• Tayto Snacks and Marketing Techniques
• Promotional Mix for Nike
• Slick Jim’s Used Cars: Analysis of Business Performance
• The World Wide Web and its Benefits to Real Estate Agents
• The Google Inc. Company Analysis
• Bookkeeping Business Plan For Bendigo
• Best Cost Managerial Accounting Approach for Web Ad
• Segmentation and Positioning for the Packaged Cookie Market
• Business and Economics Report: Barr
• Traditional Media Elements of Opening Ceremon
• Apple’s Success: Consumer Electronics Industry
• Accounting: Costing in a Manufacturing Environment
• Forecast/Budget/Control in Health Care Marketing
• Tesco Plc's Financial Statement Analysis
• Yearly Management Report of the Hotel
• Auditing Construction Companies
• Holiday Inn’s Social Media Sales Strategy for the Food and Beverage Department
• Advertising Campaign for Online Sports Nutrition Store
• Westlaw.com: Developing B2B Relationships
• The Coca-Cola Company: Products Liability Research
• Market Metrics in Measuring Performance
• Recent Changes Occurring in Direct Marketing Area
• Nike Promotion and Distribution Strategy
• Analysis of the Manchester United E-commerce Operations
• Business Strategy for the Apple Inc.
• International Marketing Consultancy Company
• Eden Foods Company's Marketing Plan in the US
• PR and Integrated Marketing Communications
• The Contemporary Issues in Marketing
• Digital Marketing Strategy: Under Armour
• Different Elements Of The Promotional Mix
• Optical Advertising for the Esports Industry
• Sports Marketing Affected by Internet of Things
• A Usage-Based Insurance Company's Marketing Strategy
• Coca Cola: Marketing, Strategy Analysis
• Business Plan For a Proposed Company Key Business
• Arabic Coffee or Arabic Restaurant in United State
• Monsoon PLC Analytical Report
• Kellogg Company's Environmental Analysis
• Organizational Analysis of Nike
• Marketing Analysis: Shell Advertisement Campaign
• The Marketing Case: Presenting the Company to the Public and Building Brand Awareness
• Analysis Leonard v PepsiCo Case
• Data Analysis of Employment Market Using Text Mining & Job Finder System
• Marketing Analysis of Ford Motor Company
• A Corporate Marketing Perspective
• Integrated Marketing Communications by Nike Inc.
• The UK Oral Hygiene Market
• Ample Meeting Point: Marketing Planning
• Surpass Freight Transport, Packaging and Logistics Company Analysis
• Quality Alloy, Inc (QA) Company: Web Analytics in Business Promotion
• Wirksworth Heritage Centre's Digital Marketing
• Starbucks Company's Marketing Stage Analysis
• Decorative Cosmetics Market's Practical Research
• The Coca-Cola Company's Environmental Analysis
• The Subway Fast-Food Outlets in Australia
• FlowEsScents Candlestick Company's Marketing Strategy
• Coca-Cola’s Strategic Technology Plan
• Relation of Advertising and Marketing
• Case Study on Google Strategy
• Spectacle Hut’s Traditional Marketing Transformation in a Digital World
• Marketing ROI: Challenge of ROI, the Problem of ROI Assessment
• Facebook Company's Business Policy and Strategy
• Starbucks Coffee Company Planning and Promoting New Service
• Stella McCartney Fashion Brand's Sustainability
• Nike Inc.'s Marketing and Corporate & Business Strategies
• The Tim Hortons Fast Food Chain's Analysis
• Effects of Strategy of Useful Approaches to Promotions: Case of Amazon
• Discussion of Q-Robotics Business Plan
• Analysis of the Russet Cup Cafe
• Marketing Pitch of Gopro Company
• Google’s Corporate and Business Level Strategies
• Furbo Dog Nanny's Marketing Communication Strategy
• Starbucks Corporation in China: Problems During September 2017
• Retail and Distribution Entrepreneurial Venture
• Selling Eggs on Wholesale: A Business Plan
• Basketball Shoe Manufacturing Company: Cost Behavior & Budgeting
• Current Marketing Activities of UK-Based Firms
• Kerrygold Butter: Commercial Success and Effectiveness
• Scottsdale Ford: How Scottsdale Ford Can Attract New Customers
• Nike Firm's American Advertisement Analysis
• Tesco's Digital Marketing Strategies and Benefits
• Kellogg Company Analysis
• Advertisement Plan for Starbucks
• Converse Chuck Taylor: The Innovative Model's Promotion
• Southwest Airlines: Business Strategy
• The Dudebox Subscription Market Research Project
• Saudi Basic Industries Corporation: Assessment of Recruitment Process
• Wechat Public Account Marketing in Australia
• The Zid Company's Extensive Marketing Research
• Cost-Benefit Analysis of United Healthcare
• Tesla: Innovation With Information Technology
• Researching of Ethical Business Issues
• Discussion of Website Marketing

Cite this page

Select style

• Chicago (A-D)
• Chicago (N-B)

BusinessEssay. (2024, May 11). Advertisement Analysis – How to Write & Ad Analysis Essay Examples. https://business-essay.com/analyses/advertisement-analysis-research-paper-examples/

"Advertisement Analysis – How to Write & Ad Analysis Essay Examples." BusinessEssay , 11 May 2024, business-essay.com/analyses/advertisement-analysis-research-paper-examples/.

BusinessEssay . (2024) 'Advertisement Analysis – How to Write & Ad Analysis Essay Examples'. 11 May.

BusinessEssay . 2024. "Advertisement Analysis – How to Write & Ad Analysis Essay Examples." May 11, 2024. https://business-essay.com/analyses/advertisement-analysis-research-paper-examples/.

1. BusinessEssay . "Advertisement Analysis – How to Write & Ad Analysis Essay Examples." May 11, 2024. https://business-essay.com/analyses/advertisement-analysis-research-paper-examples/.

Bibliography

BusinessEssay . "Advertisement Analysis – How to Write & Ad Analysis Essay Examples." May 11, 2024. https://business-essay.com/analyses/advertisement-analysis-research-paper-examples/.

• Business Analysis
• Process Analysis
• Market Analysis
• Problem Analysis
• Human Resource Management Analysis
• Macroeconomic Analysis
• Cost Volume Profit Analysis
• Marketing Communications Analysis
• Resource-Based View Analysis
• Regression Analysis

• CustomEssayOrder.com
• Call Now! (USA) Login Order now
• CustomEssayOrder.com Call Now! (USA) Order now

Analysis Essay On An Advertisement (Writing Guide)

How to write good analysis essay on an advertisement.

Outline example

How to start, introduction example.

• How to write the thesis statement

Thesis example

How to write body paragraphs, example of body paragraphs.

• How to conclude

Conclusion example

• Revision tips

Advertising plays a major role in our society today; everywhere you go you will find products being advertised on television, online pages, billboards. Advertisement analysis is a common assignment students are required to undertake. Writing an analysis of an advertisement is more about writing a review of the advertisement using a specific format. There are several strategies to go about this type of assignment. So, below is a step-by-step approach to writing an analysis of an advertisement.

Introduction :

• What is the advertisement for
• Summary of the context of the advertisement
• Background information about the company
• The thesis statement
• The effect of the advertisement and the target audience

Body Paragraphs :

• Present evidence of the effectiveness of the ad on the target audience
• Give examples
• Show various components of the advertisement
• Explain some of the outstanding strategies used to persuade the target audience
• Describe the values and emotion the ad provokes in the readers
• Describe the visual strategies
• Describe the ethos, pathos, and logos
• Describe the textual strategies, including the diction and the tone.

Conclusion :

• Present the most important points justify why the advertisement is successful
• The present technique used that makes the product outstanding
• Review the intention of the advertisement
• Provide your opinion.

In the introduction, it is important to state what the analysis will focus on. The ideas to get to the point as early as possible. The essay writer should not assume that the readers are familiar with the product. That is why the first step is to analyze if the advertisement presents a brief history and a detailed description of what the product is about. A good advertisement needs to show how the product is superior to other products in the market.

For example, when a company produces a commercial the aim is to increase sales.

• Here are also points you should consider when writing your essay:
• Some people prefer to write the introduction after they have written the essay itself – you should try both ways to see which one works better for you.
• The introduction must always contain the thesis statement.
• Any information which is needed for the essay, but doesn’t necessarily fit into any of the body paragraphs, should go into the introduction.
• Don’t make any arguments in the introduction itself; save it for the body paragraphs.
• The introduction should summarise the main arguments you intend to make.

Now, you know the main rules of writing an introduction. Next, please find an example of the introduction.

Old Spice’s advertisement “How Your Man Could Smell Like” is an attractive phrase used to lure the audience to purchase the product. The advertisement meant to capture men’s attention through women. It presents an ideal image of how a man should smell. The advertisement used sexually themed strategy to grab the reader’s attention.

How to write a thesis statement

To write a thesis statement, make sure that you have done all the research you want to do, and that you know everything you want to when it comes to your essay. Try and boil down the ultimate point of the essay into a small amount of space – at the most two sentences. It should be clear enough that every part of your essay will be able to relate to it without much trouble.

The advertisement conveys a strong message about a strong personality where a man needs not only to be attractive but also to be confident by smelling like a real man. The advertisement uses emotional appeal to influence young women who value strong qualities in a man.

Any advertisement is meant for a specific audience, therefore, a good analysis should present the target audience. The body paragraphs should clearly present, which groups of people are being targeted, discusses how the intention presented work together to create a good impression. When writing an advertisement analysis essay, it is important to explain how popular and effective the advertisement is. Describe the rhetorical appeals, including pathos, ethos, and logo, these are concepts that provoke emotion among the target audience in an attempt to convince them to like the product.

Tips on body paragraph writing:

• Each paragraph should only deal with one argument, to keep from being cluttered.
• Each paragraph should have a topic sentence to introduce it, and a summary sentence at the end of both wind things up, and lead into the next sentence.
• Each paragraph should reference the thesis statement in some way.
• Each paragraph should fit into the essay in a way which makes it flow properly, leading readers through the essay to a similar conclusion.
• Each paragraph should contain just the right amount of research – not so much as to confuse the issue, but not so little that it seems like there is nothing to say.

Below is an example of the body paragraphs for advertising analysis.

1st paragraph

The commercial appeals to women more than men. This is important because it does not rely on the attractiveness of the model and the setting, but on sensational, emotional responses presenting how perfect men should translate into the reality the ideal image of who a man should be and what he should smell like to attract a wider audience.

2nd paragraph

The advertisement uses an attractive man who seems to be physically fit, giving the product an image that men are appealing to women’s tastes. The advertisement also presents the notion that a man’s’ emotional needs to smell like a real man to attract a woman. The advertisement uses a reliable strategy of sexuality. Sexually themed advertisements appeal to not only men and women but to a wider audience. Using such themes is the surest way to attract more people to use the product.

3rd paragraph

Normally, these advertisements focus on men who are physically attractive to try and sell their products, with the implication that the product will give an entire lifestyle, not simply a way to smell good. This is one way in which the advertisements appeal to people – making it seem as though they too can aspire to be as ‘cool’ as the man presents, simply by purchasing the aforementioned product.

How to write a conclusion

After review, the advertisement giving appropriate evidence to support the claim the next step of the analysis is to wrap up by reviewing the key points of the analysis. The conclusion of the analysis should be a brief summary justifying if the advertisement has achieved its objectives.

Tips to remember when writing your conclusion

• Remember to restate the thesis statement.
• Round up the arguments made in the essay – do not make any original arguments in the conclusion.
• The conclusion is your last chance to bring people round to your point of view, so make it count.
• Remember that you can bring in the history or additional information which is used in the introduction, to remind people of anything that might be useful.
• Your conclusion should mention every argument made in the essay.

Example of a conclusion is shown below.

The Old Spice ad is successful because it makes a good impression on people and makes the audience believe that smelling good can be attractive. The advertisement carefully uses sex appeal, making it attractive for both men and women. Mixing the right amount of humor makes it stand out because of its no offensive. Old Spice’s appeal to women makes men want to look and smells like a real man. The advertisement presents an ideal man as good looking, masculine and romantic. Any advertisement that arouses people’s emotions and people want to watch and remember their products can be termed as a successful advertisement.

Research paper revision

Revision is important since it gives you the opportunity to create the best essay you are capable of. Revision lets you check whether or not your essay flows correctly, whether it makes sense, as well as the smaller things like grammar and punctuation.

• Do two revisions – one for spelling and grammar, and one for structure.
• Check to make sure that the argument through the paper flows correctly.
• Try and come to revision with fresh eyes, since this will help you see problems more easily.
• If you can, ask someone else to read your essay, to point out any errors.
• Make sure to specifically check things like thesis statements, topic sentences, etc.

Need a custom essay?

1.How to write an analysis essay on an advertisement? To analyze an advertisement, one needs first to figure out the objectives behind the Ad film. Then, the analysis will deal with weighting the theme of the Ad and how well it conveyed the message. However, several other aspects are also mentioned in an ad analysis. Discuss the brand’s values and beliefs? Elaborate on the Ad appeal, emotional or rational? Discuss the storyline, the big idea, overall execution of the Ad film.

2.Who can write an analysis essay on an advertisement? Advertisement analysis is best written by field experts available on customessayorder.com. The platform provides wiring help to students who face difficulty in completing their college assignments. The writing company is good with deadlines, free revisions, professional proofreading, and guaranteed high-quality paper delivered on time written by native English speakers.

3.How to conclude an analysis essay on an advertisement? The conclusion simply summarizes the objectives the ad aimed at and how well it conveyed the message to the audience. Mention both the wins and losses. Also, give a sneak preview of how well the persuasion appeal worked for the brand in the ad.

4.What should an analysis essay on an advertisement include? Ad Analysis should identify the rhetorical appeals—logos, pathos, and ethos in the ad. Analyze the ad’s target demography. Moreover, several points to be included in an advertisement analysis are: · The big idea · Type of advertisement campaign – thematic or tactical · Persuasion appeal – emotional or rational · Core brand values · Subliminal message · Testimonial · Production value · budgets · Cast · Locations

Advertisement analysis examples: Unpacking persuasive strategies using reallife campaigns

• Post author By support
• Post date September 26, 2023

Have you ever wondered how advertisements manipulate our thoughts and emotions?

How they steer our purchasing decisions and shape our perception of products?

In this era of endless commercial bombardment, analyzing ads becomes more important than ever.

Dive into the fascinating world of advertisement analysis and uncover the hidden tactics used by marketers to captivate our attention and influence our choices.

Discover how this vital process not only exposes deceitful practices but also paves the way for more ethical advertising strategies.

Prepare to be amazed by the power of the advertising industry as we explore real-life examples of its effects and effectiveness.

Get ready for an eye-opening journey into the realm of advertisement analysis.

advertisement analysis example

Advertisement analysis involves examining advertising to determine its effects on consumers.

This process is crucial for understanding the impact of advertising on society and working towards creating more beneficial ads.

It allows businesses to maximize their advertising dollars by identifying what works and what doesn’t.

Understanding the target audience helps determine the purpose and effectiveness of the ad, while different elements of the advertisement, such as graphics and language, are used to appeal to the target audience.

Visual arguments in advertisements can shape behavior and have a significant impact on people’s lives, and analyzing the connection between the idea and product in an advertisement can be an effective approach.

Key Points:

• Advertisement analysis studies the effects of advertising on consumers
• It is important for understanding the impact of advertising on society
• Helps businesses maximize their advertising budget by identifying successful strategies
• Understanding the target audience helps determine the ad’s purpose and effectiveness
• Different elements of the ad, such as graphics and language, are used to appeal to the target audience
• Visual arguments and the connection between idea and product in an ad can shape behavior and have a significant impact on people’s lives.

Sources 1 – 2 – 3 – 4

Check this out: https://www.youtube.com/watch?v=7iA6dkaXYoo

💡 Did You Know?

1. The advertising industry spends an estimated $600 billion globally on advertising each year, making it one of the largest industries worldwide.

2. In 1971, Coca-Cola launched one of the most successful ad campaigns of all time with their catchy jingle “I’d Like to Buy the World a Coke,” which became so popular that it was later re-recorded as a full-length song titled “I’d Like to Teach the World to Sing.”

3. The famous Apple “1984” advertisement, which aired during the Super Bowl in 1984, was directed by Ridley Scott, who is best known for directing movies like “Gladiator” and “Blade Runner.”

4. The first-ever television commercial aired in the United States on July 1, 1941, during a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova watches and cost a total of $9.

5. In 1990, the Federal Trade Commission conducted a study on the impact of subliminal messages in advertisements. The study found that there was no significant evidence to suggest that subliminal messages have any substantial effect on consumer behavior.

Advertisement Analysis: Understanding The Impact On Consumers

Advertisement analysis is a process that involves examining advertising and its effects on consumers . By dissecting and analyzing advertisements, we can gain valuable insight into how they influence our behavior as consumers . It helps us understand the psychological impact of ads , the messages they convey , and the ways in which they shape our perceptions and preferences .

Advertisements have a powerful influence on our purchasing decisions and overall consumer behavior . They can evoke emotions , spark desires , and create a sense of urgency or need for a specific product or service. By studying the effects of advertising , we can better understand the strategies employed by marketers to persuade and engage consumers .

The Two Sides of Advertising: Positive Values vs. Consumer Exploitation

Advertising has the potential to promote positive values and contribute to the well-being of society. However, it can also be used to exploit and manipulate consumers. By analyzing advertisements, we can distinguish between these two sides of advertising and recognize the intentions and motives behind them.

Certain ads aim to educate and inform consumers about products that genuinely benefit them. They focus on the features, benefits, and value propositions of the product or service, helping consumers make informed decisions.

On the other hand, some advertisements may employ deceptive tactics , making false promises or manipulating consumers’ insecurities to generate sales. These ads are designed to take advantage of consumers’ vulnerabilities, often preying on their emotions and desires.

It is important for consumers to be aware of these different strategies employed in advertising and be critical when evaluating the messages they receive. By being informed and cautious, individuals can make better choices and protect themselves from falling into the trap of manipulative advertising practices.

Creating Better Ads Through Advertisement Analysis

Advertisement analysis is essential for businesses to create effective and ethical ads. It helps companies understand the impact of their advertising efforts, enabling them to make strategic decisions and refine their messaging to better resonate with their target audience.

Benefits of advertisement analysis :

• Identify successful elements of ads
• Improve aspects that need enhancement
• Make adjustments to advertising strategies
• Allocate resources wisely
• Increase the chances of achieving ad goals

By analyzing advertising campaigns, businesses gain valuable insights into what works and what doesn’t. This knowledge allows them to optimize their advertising strategies, resulting in more impactful and successful advertisements.

“Advertisement analysis is the key to creating ads that resonate with the intended audience.”

Maximizing Advertising Dollars: The Importance Of Advertisement Analysis For Businesses

In an increasingly competitive marketplace, businesses must make the most of their advertising dollars. Advertisement analysis enables companies to assess the effectiveness and efficiency of their advertising campaigns. It helps track the return on investment (ROI) for each advertisement and identifies which strategies and channels are yielding the best results.

By understanding the impact of their advertising efforts, businesses can make data-driven decisions and optimize their advertising budgets . This helps them minimize wasteful spending and maximize the impact of their advertising by focusing on strategies that yield the highest return.

• Advertisement analysis allows businesses to assess the effectiveness of their advertising campaigns.
• It helps track the return on investment (ROI) for each advertisement.
• Identifies which strategies and channels are yielding the best results.

“Businesses must make data-driven decisions and optimize their advertising budgets in an increasingly competitive marketplace.”

Identifying What Works: Analyzing Ads For Better Effectiveness

Advertisement analysis is a valuable tool for businesses to understand what aspects of an ad resonate with consumers and influence their purchase decisions. Successful ads offer insights into the key factors that contribute to their effectiveness, including compelling visuals , persuasive language , and emotional appeal .

Conversely, analyzing less successful ads can uncover areas that require improvement. By identifying weaknesses in advertisements, businesses can make informed decisions to enhance their strategies and boost the effectiveness of future campaigns.

Target Audience: Unveiling The Purpose And Effectiveness Of Ads

Understanding the target audience is essential in advertisement analysis. Marketers can create more effective messages by unraveling the demographic, psychographic, and behavioral characteristics of the intended audience.

By analyzing advertisements, businesses can gain valuable insights into the preferences, values, and motivations of their target market. This knowledge enables them to craft advertisements that resonate with their target demographic and capture their attention .

Key points:

• Demographic, psychographic, and behavioral characteristics of the target audience must be unraveled for effective advertisement analysis.
• Different elements of advertisements are specifically designed to appeal to the target audience.
• Analysis of advertisements provides valuable insights into the preferences, values, and motivations of the target market.

“By understanding the target audience, businesses can create advertisements that resonate with their intended demographic.”

Emotional Appeal And Fear Tactics: Strategies In Advertising

Emotions play a significant role in advertising , and understanding their impact is an essential aspect of advertisement analysis . Many advertisements employ emotional appeals to connect with consumers on a deeper level and create a lasting impression . By analyzing these emotional strategies , we can better understand their effects on our perceptions and behaviors .

Fear is another powerful emotion often used in advertising. Whether it is the fear of missing out , fear of failure , or fear of being socially excluded , advertisers tap into these fears to drive action . By scrutinizing the use of fear tactics in advertisements, we can evaluate the ethical implications and the potential impact they have on consumer behavior .

Graphics In Advertising: Conveying Messages And Tones

The visual elements in advertisements are essential in conveying messages and setting the overall tone and mood. Graphics, including images, colors, and typography, play a crucial role in capturing the attention of the audience and conveying the intended message.

Simple, easy-to-understand visuals with a consistent theme or color palette create a cohesive and visually appealing advertisement. Additionally, the use of clean layouts and typography enhances the readability and comprehension of the ad.

By analyzing the visual components of an advertisement, we can gain a deeper understanding of how they contribute to its overall effectiveness.

• Visual elements are essential in conveying messages and setting the tone and mood
• Graphics, colors, and typography play a crucial role in capturing attention
• Simple visuals with a consistent theme enhance the ad’s appeal
• Clean layouts and typography improve readability and comprehension

The Art Of Graphic Design In Effective Advertising

Graphic design is a fundamental aspect of creating effective advertisements . A well-designed advertisement can attract attention , communicate a message clearly , and evoke a desired response from the target audience. By analyzing the design elements of advertisements, we can appreciate the skill and artistry that goes into creating visually impactful and persuasive ads .

Effective graphic design in advertising relies on careful consideration of various factors, including layout , color psychology , typography , and visual hierarchy . By understanding the principles and techniques of graphic design, businesses can create ads that not only grab attention but also effectively communicate the desired message.

Dissecting Hidden Messages: The Key To Advertisement Analysis

Advertisement analysis involves delving beneath the surface of an ad to uncover hidden messages and subliminal cues . By closely examining the language, imagery, and symbolism used in advertisements, we can identify the underlying messages and associations created by the advertisers.

Visual arguments are heavily employed in advertising to communicate with audiences and shape their behavior. These arguments can have a profound impact on people’s lives, influencing their choices, attitudes, and aspirations. By dissecting advertisements and unraveling the hidden messages , we gain a deeper understanding of the strategies behind the ads, enabling us to be more critical and discerning consumers.

Blockquote: Advertisement analysis is a vital process in understanding the impact of advertising on consumers and society as a whole.

By examining the persuasive strategies used in real-life campaigns, we can develop a more critical eye towards advertisements and make informed decisions about the products and services we choose to consume. Through analysis, businesses can also create more effective and ethical ads , maximizing their advertising dollars and ultimately improving their relationship with their target audience .

Bullet points:

• Delving beneath the surface of an ad
• Examining language, imagery, and symbolism
• Identifying hidden messages and associations
• Unraveling the strategies behind ads
• Developing a more critical eye towards ads
• Making informed decisions about consumption
• Creating effective and ethical ads
• Improving the relationship with the target audience

How do you write advertisement analysis?

When writing an advertisement analysis, it is crucial to first identify the target audience. Understanding who the ad is trying to reach will help analyze how the ad is tailored to appeal to that specific demographic. Next, carefully examine the techniques used to entice the audience. This can include persuasive language, attractive visuals, and emotional appeals. Additionally, analyzing the graphics used in the ad can provide insights into the intended message and the overall aesthetic appeal. By reading and understanding the message or language used, it becomes possible to delve deeper into the underlying message and any hidden meanings. Moreover, paying attention to the emotions the ad is attempting to evoke helps comprehend the intended impact on the audience. Considering the official soundtrack of the ad can also offer insights into how music is used to enhance the overall effect. Lastly, understanding the cultural significance of the ad will provide a broader context for analyzing its impact and effectiveness. Overall, a comprehensive advertisement analysis should incorporate these key elements to provide a thorough understanding of the strategies employed by advertisers to engage and persuade their target audience.

1. What are some key elements to consider when conducting an advertisement analysis? Can you provide an example of how these elements can be applied to analyze a specific advertisement?

When conducting an advertisement analysis , there are several key elements to consider. Firstly, it is important to examine the target audience and their demographic characteristics. This includes factors such as age, gender, socioeconomic status, and interests, as it shapes the message and imagery used in the advertisement. Secondly, analyzing the visual and textual components of the advertisement is crucial. This entails identifying the colors, font styles, and imagery chosen, as well as dissecting the language and tone used in the text. Lastly, considering the overall message and objective of the advertisement is vital in understanding its persuasive techniques and evaluating its effectiveness.

To illustrate the application of these elements, let’s take the example of a Nike advertisement promoting a new line of running shoes targeted at young athletes. The target audience in this case would be athletic individuals, primarily aged 18 to 30, who have an interest in sports and fitness. The visual elements of the advertisement might include vibrant colors, dynamic images of athletes running, and bold typography. The text could emphasize the product’s features and highlight phrases such as “unleash your potential” and “elevate your performance.” Analyzing these elements together reveals that the advertisement aims to appeal to young athletes by conveying the idea that wearing Nike shoes will enhance their performance and help them reach their full potential.

2. How can cultural, social, and psychological factors influence the effectiveness of an advertisement? Can you provide an example of an advertisement that successfully utilizes these factors to appeal to its target audience?

Cultural, social, and psychological factors play a crucial role in influencing the effectiveness of an advertisement. Cultural factors include values, beliefs, and norms shared by a specific group, while social factors refer to the influence of social interactions and relationships. Psychological factors involve the thoughts, emotions, and motivations of individuals. These factors can affect how an advertisement is perceived, understood, and acted upon by the target audience.

An example of an advertisement that successfully utilizes these factors is the “Share a Coke” campaign by Coca-Cola. This campaign, which began in 2011, replaced the Coca-Cola logo on bottles and cans with popular names and terms like “best friend” and “soulmate.” This approach appealed to cultural factors by celebrating personalization and individuality, tapping into the desire for unique experiences. Socially, the campaign encouraged people to share their personalized Coke bottles with others, promoting a sense of connection and social bonding. Psychologically, the campaign played on the need for recognition and belonging, as people sought out and shared bottles with their names or the names of loved ones. The “Share a Coke” campaign successfully harnessed these cultural, social, and psychological factors to engage with its target audience and create a meaningful experience around its brand.

3. What are some common persuasive techniques used in advertisements, and how do they contribute to the overall message or impact of the advertisement? Can you provide an example of an advertisement that effectively uses these techniques to convey its intended message?

Some common persuasive techniques used in advertisements include emotional appeal, celebrity endorsement, and the use of statistics and facts. Emotional appeals aim to connect with the audience on a personal level, evoking feelings of happiness, fear, nostalgia, or other emotions. Celebrity endorsements leverage the popularity and credibility of well-known individuals to promote a product or service. The use of statistics and facts adds credibility to the claims made in the advertisement.

One example of an advertisement that effectively uses these techniques is Nike’s “Dream Crazy” campaign featuring former NFL player Colin Kaepernick. The ad starts by evoking emotions through powerful imagery and inspiring voiceover, aiming to connect with viewers on an emotional level. It then incorporates the celebrity endorsement of Kaepernick, leveraging his reputation as an activist, to convey a message of empowerment and social justice. The advertisement also includes statistics and facts about individuals who have defied societal expectations, further strengthening the overall impact and credibility of the message.

Related Posts

• Hsbc Online Money Market Savings Interest Rate
• Hertz Car Rental Slogan
• Greek Food Market Online
• Late Start Late Finish
• Mobile Redirect
• Buy Ads On Facebook
• Mobile Ads: Boost Your Campaigns with Froggy Ads
• Best Marketing Manager Resume
• How To Calculate Cpm Advertising
• Tags advertisement analysis , advertisement; , advertising , analysis , campaigns , example , examples , marketing , media analysis , persuasive , reallife , strategies , unpacking , using

Home — Essay Samples — Literature — Symbolism — Nike Advertisement Analysis

Nike Advertisement Analysis

• Categories: Symbolism

About this sample

Words: 599 |

Published: Mar 25, 2024

Words: 599 | Page: 1 | 3 min read

Table of contents

Introduction:, symbolism: the swoosh as a cultural icon, emotional appeal: inspiring heroic journeys, persuasive techniques: ethos, pathos, and logos, conclusion:.

Cite this Essay

Let us write you an essay from scratch

• 450+ experts on 30 subjects ready to help
• Custom essay delivered in as few as 3 hours

Get high-quality help

Verified writer

• Expert in: Literature

+ 120 experts online

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy . We’ll occasionally send you promo and account related email

No need to pay just yet!

Related Essays

2 pages / 953 words

2 pages / 1005 words

2 pages / 748 words

3.5 pages / 1584 words

Remember! This is just a sample.

You can get your custom paper by one of our expert writers.

121 writers online

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled

Related Essays on Symbolism

Robert Frost's poem "Nothing Gold Can Stay" explores the themes of acceptance and the transient nature of beauty. Through the use of symbolism, Frost conveys the idea that all things must eventually come to an end, and that [...]

F. Scott Fitzgerald's classic novel 'The Great Gatsby' is renowned for its rich symbolism, and one of its most iconic symbols is the green light. Positioned at the end of Daisy Buchanan's dock, the green light carries profound [...]

One aspect that has been widely discussed is its representation of guilt. The protagonist's fixation on the eye can be seen as a manifestation of his guilt over his sinister intentions towards the old man. As Dr. Smith points [...]

In F. Scott Fitzgerald's novel, The Great Gatsby, the broken clock in Gatsby's mansion serves as a powerful symbol that conveys deeper themes and ideas within the story. The broken clock, located in Gatsby's library, is a [...]

In this persuasive analytical paper, I will be performing a study on the significance of the symbolism of the green sash in Sir Gawain and the Green Knight. A brief synopsis of what the green sash is will be necessary for this [...]

Symbolism serves as a cornerstone in literary narratives, enriching themes and characterizations with nuanced layers of meaning. In Harper Lee's seminal work, "To Kill a Mockingbird," symbolism emerges as a potent tool, [...]

Related Topics

By clicking “Send”, you agree to our Terms of service and Privacy statement . We will occasionally send you account related emails.

Where do you want us to send this sample?

By clicking “Continue”, you agree to our terms of service and privacy policy.

Be careful. This essay is not unique

This essay was donated by a student and is likely to have been used and submitted before

Download this Sample

Free samples may contain mistakes and not unique parts

Sorry, we could not paraphrase this essay. Our professional writers can rewrite it and get you a unique paper.

Please check your inbox.

We can write you a custom essay that will follow your exact instructions and meet the deadlines. Let's fix your grades together!

Get Your Personalized Essay in 3 Hours or Less!

We use cookies to personalyze your web-site experience. By continuing we’ll assume you board with our cookie policy .

• Instructions Followed To The Letter
• Deadlines Met At Every Stage
• Unique And Plagiarism Free

Ad Analysis Essay Example With Outline

Published by Boni on October 31, 2022 October 31, 2022

An ad analysis essay is a type of academic essay whereby the writer is required to examine an advertisement. The aim of the essay is to find any hidden messages which may be deceptive or misleading in the ad. Writing a quality ad analysis essay can be hectic to most students especially when it is not your thing! In this case, you need to hire a research paper writer online  to act on your paper.

Elevate Your Writing with Our Free Writing Tools!

Did you know that we provide a free essay and speech generator, plagiarism checker, summarizer, paraphraser, and other writing tools for free?

Fructis Shampoo Advert Analysis Essay Outline

Introduction.

Thesis: The Garnier Fructis Shampoo advert seeks to appeal to the intended market through the use of audience targeting, implicit messages, graphics, language, and cultural significance.

Body: The Elements of Appeal

Paragraph 1:.

Women aged between 18 and 40 make up the majority of Cosmopolitan magazine’s target audience.

• The majority of readers are enthusiastic about love, fashion, and beauty.
• Women read the magazine to be informed about current events and to solve their relationships and appearance problems.

Paragraph 2:

By addressing issues with beauty the advert appeals to the ladies in this target group through implicit messaging.

• In American culture, women place a lot of importance on how their hair looks.
• The advertisement tries to capitalize on any worries a lady might have about her hair.

Paragraph 3:

The graphics used in the ad utilize pathos by emotionally appealing to the target audience.

• The long-haired model depicted on the page is the major subject of the advertisement.
• She tends to exhibit the qualities that many ladies aspire to possess.

Paragraph 4:

The language used conveys ideas about strength and confidence and furthers the promotion of beauty ideals.

• The ad reads “Sleek & Shine” in bold type.
• Women often associate these terms with good things.

Paragraph 5:

In terms of cultural significance, this advertisement tends to accentuate the value of physical attractiveness in American culture.

• It appears to suggest that a woman may only be considered attractive if she possesses the same features as the woman in the ad.
• It appears to suggest that a woman can only feel secure if they have a particular external appearance.
• The Garnier Fructis shampoo advert uses specific elements of appeal.
• This creates a significant appeal to prospective buyers.
• However, some of the elements portray an exaggerated value of outer beauty.
• The advertcould be modified to take inner beauty into account and provides factual product information.     

Cyberbullying essay example , with outline that will give you brilliant insights.

Fructis Shampoo Advert Analysis Essay Example

Fructis shampoo is a hair maintenance product offered by the American company Garnier. In one of its promotional activities to market the product, the company posted an ad for the product in an issue of Cosmopolitan magazine. The focus of the advert is on a woman’s beauty and how significant her hair is to her overall appearance in society. The goal of this advert, like any other advertisement, is to persuade consumers to purchase the product. As such, the Garnier Fructis Shampoo advert seeks to appeal to the intended market through the use of audience targeting, implicit messages, graphics, language, and cultural significance.

The Elements of Appeal

Women aged between 18 and 40 make up the majority of Cosmopolitan magazine’s target audience. The majority of readers are enthusiastic about love, fashion, and beauty even though these ladies could be single or married. The magazine features articles on weight reduction, romance, and well-known female celebrities. Adult females read the magazine to be informed about current events and to find solutions to their problems with relationships and their appearance.

By addressing issues with beauty, particularly issues with a woman’s hair, this Fructis advert appeals to the ladies in this target group through implicit messaging. In American culture, women place a lot of importance on how their hair looks, and they are continuously looking for services and goods that will enable them to shape their hair to align with the newest fashion trends (Zahra et al., 2022). This advertisement, like so many others for hair care products, tries to capitalize on any worries a lady might have about her hair by promising her a solution that will boost her self-esteem and enhance her beauty. Thus, the implicit messages in this advertisement promise a lady strength, confidence, and beauty.

The graphics used in the ad utilize pathos by emotionally appealing to the target audience. The long-haired model depicted on the page is the major subject of the advertisement. She tends to exhibit the qualities that many ladies aspire to possess, just like most models who appear in advertisements for beautification products do. She is slim, with beautiful skin, an oval, flawlessly aligned face, long, shining hair, and a tiny body. She appears to be giving the reader a seductive, enigmatic stare. She is a woman that consumers of the magazine imagine is coveted by men and admired by women because she resembles numerous other women featured in television commercials, shows, and movies. Since the readers are used to watching these gorgeous women in Hollywood star roles and being admired by movie lovers and fictional male suitors (Johnson, 2012), the model tends to fulfill the criterion of society’s definition of “beautiful.” As a result, the advertisement tends to give the reader ideas about what a lady should look like to be deemed attractive and desirable by American culture.

The language used in this advertisement conveys ideas about strength and confidence and furthers the promotion of beauty ideals. The ad reads “Sleek & Shine” in bold type. Women often associate these terms with good things because American society values having “shiny” and “sleek” hair. However, it should be noted that the definitions of “sleek” and “shining” might vary from person to person. The advertisement is vague about how much “shine” a customer’s hair will get after using the shampoo. The ad also does not define “sleek.” Although these adjectives are appealing, they are almost useless because the advertisement makes no mention of the level of “shine” and “sleek” a customer should anticipate. Noteworthy, most women may not wish their hair to be thought of as “dull.” While the wording of the advert is a logical appeal (Elfhariyanti et al., 2021), it appears to communicate unsubstantiated information about the product. Sadly, many readers do not pause to consider the significance of these words.

In terms of cultural significance, this advertisement tends to accentuate the value of physical attractiveness in American culture, much like many advertisements, television programs, and movies do. It appears to suggest that a woman may only be considered attractive if she possesses the same features as the woman in the ad, including a flawless complexion, a trim build, and long, lustrous hair. This goes beyond just informing women that appearance matters. The advertisement appears to suggest that a woman can only feel secure if they have a particular external appearance. While some people would think that a woman should be strong, this advertisement emphasizes the strength that a woman might enjoy if she is “beautiful” as per societal standards for beauty (Dzyabura & Peres, 2021). Like other beauty adverts, this one uses women’s concerns about themselves to have them buy a cheap product, implying that if they do not possess these attributes, they are not beautiful. In the end, it appears that advertising like this continues to emphasize a woman’s outward attractiveness while ignoring her interior traits, such as intelligence, compassion, and tenacity.

The Garnier Fructis shampoo advert is keen to use specific elements of appeal that would hopefully attract the interest of the target audience. These include audience targeting, implicit messaging, the use of graphics and language, and cultural significance. While the use of these elements creates a significant appeal to prospective buyers, some of the elements portray an exaggerated value of outer beauty at the expense of inner beauty. They also appear to convey unsubstantiated “facts” about the product. Thus, while the advert does well in appealing to the target audience, it could be modified to take inner beauty into account and provides factual product information.      

Dzyabura, D., & Peres, R. (2021). Visual elicitation of brand perception. Journal of Marketing , 85 (4), 44-66.

Elfhariyanti*, A. A., Ariyanti, L., & Harti, L. M. (2021). A multimodal analysis: Construing beauty standard in shampoo advertisement. Pioneer Journal of Language and Literature , 13 (1), 134-147.

Johnson, F. L. (2012). Imaging in advertising: Verbal and visual codes of commerce . Routledge.

Zahra, G. E., Rehan, M., Hayat, R., & Batool, A. (2022). Construction of beauty concept by beauty product advertisements: A critical discourse analysis. Journal of Archaeology of Egypt/Egyptology, 19 (3), 789-804.

Learn how to write a good literature review that not only does it summarize sources alone but also synthesizes, analyzes, and critically evaluates to give a clear picture of the state of knowledge on the subject.

Special offer! Get 20% discount on your first order. Promo code: SAVE20

Related Posts

Free essays and research papers, artificial intelligence argumentative essay – with outline.

Artificial Intelligence Argumentative Essay Outline In recent years, Artificial Intelligence (AI) has become one of the rapidly developing fields and as its capabilities continue to expand, its potential impact on society has become a topic Read more…

Synthesis Essay Example – With Outline

The goal of a synthesis paper is to show that you can handle in-depth research, dissect complex ideas, and present the arguments. Most college or university students have a hard time writing a synthesis essay, Read more…

Examples of Spatial Order – With Outline

A spatial order is an organizational style that helps in the presentation of ideas or things as is in their locations. Most students struggle to understand the meaning of spatial order in writing and have Read more…

--> Ad analysis

Introduction.

An advertisement is primarily a public notice aimed at informing and motivating consumers to purchase whatever is being sold based on its perceived value in their lives. This means the main aim of the company advertising is to reach out and appeal to the customers viewing the ad. There are many different types of ads used by marketers to pass the message across and not all of them are commercial. Social marketing also embraces the use of ads aimed at creating social awareness and eliminating societal problems. Print ads are particularly effective because they utilize pictures and words to create a lasting impression on the audience. The limitations of a good print ad are actually responsible for the effectiveness of the conveyed message. The few words and the iconography used work together to provide significant connotations beyond the obvious denotations in the ad. This paper relies on the safe drive campaign advertisement to analyze various elements that ads use to convey the intended message to the audience. The analysis explores various visual aspects and reasons, emotions, and fears that the ad uses to communicate the message to the audience effectively.

In this paper, the analyzed ad is a social marketing ad aimed at promoting careful driving, especially during the school holidays. With children being at home, it is more likely that they will be playing or walking along the roads, thus being more prone to accidents resulting from careless driving. This particular ad comprises a picture of a couple who seem to be having a conversation while looking at a map, and the driver is on the phone. In the back seat of the car is a child who can only be seen through the mirror and in front of the car is a child about to be run over since the driver is not looking at the road. In the ad, the audience is shielded from seeing the eyes of the child who is about to be run over. Instead, the occupants in the car though are capable of seeing the eyes of the child who is seated in the back seat of the car through the driving mirror. he only words in the ad are at the bottom of the picture, and they appeal to the public to be more careful while driving during school holidays since the number of car accidents involving children always increases during such times.

Appeals and Visuals

Appeals can be defined as persuasive pressures around which the advertisement is built. It acts like the central theme of the message being conveyed in the ad. “Appeals are then accompanied by visuals elements that help to drive the message home” (Oswald 127). This particular ad employs three identifiable appeals: reason, emotion, and fear. The rational appeal utilizes facts and details aimed at persuading the audience about the subject of the advertisement (O’Neill 186). In this case, the visuals provided include the child in front of the car and the wording at the bottom of the advertisement. From the picture, it is evident that the ad is about school-aged children involved in accidents while on holiday. The child in front of the car is about to be run over, thus adding to the statistics of children who get into accidents while at home for the holidays. The wording at the bottom of the ad clearly states that the number of accidents involving children increases during the school holidays. This fact aims to get the audience to pay more attention to their driving, based on the fact that it is actually time for the school holidays. Without providing a full analysis of the statistics behind this statement, the ad can get the audience to think about their driving. The second appeal is emotional and the connected visuals include the eyes of the child in the mirror as well as the look on the face of the child who is about to be run over. Being run over by a car is a painful experience, and in some cases, it ends with very bad implications in terms of physical and emotional trauma, as well as the risk of death. In this ad, the child who is about to be run over has a horrified facial expression showing how scary an accident is for a child. The child whose eyes are reflected in the driving mirror is also scared as they watch another child about to be run over by a car. Therefore, the audience gets to see what being run over by a car means to other children. Such a scene is likely to get people to pay attention and therefore drive more carefully as intended by the ad. The third appeal that can be seen is the fear appeal, with the visual being the fact that the eyes of the child in the back seat appear to be on the face of the child who is about to be run down by the car. Any parent looking at this ad would be scared into driving carefully. The imagery is aligned in a way that says the child in the outside might just as well be the child in the back seat. As such, the ad has played with the concept of iconography to get the attention of the audience(O’Neill 181). Parents would give anything to ensure that their children are safe, and in this case, they can be expected to start driving more carefully if they are afraid of running over their children.

Formal Elements

The formal elements of an ad include the space and color. Space, dark colors at the bottom and lighter colors at the top are used to explain the differences in the mood within the car and the mood outside the car (Johnson 61). In the car, the parents in the front seem to be having a relatively warm conversation, seeing as the lady is smiling and the driver is looking at the map while probably speaking or listening to someone on the cell phone. The inside of the car is clear and the coloring is rather bright. Outside of the car on the other hand seems very foggy and somber. Everything seems pale and distant. This reflects the mood of the child who is about to be run down. While the driver is inside the car, warm and safe with his wife and child, the other child on the outside is alone in a cold and somber world with nothing to protect him from the carelessness of this reckless driver. The car is enclosed and thus safe, while the outside is open and thus dangerous. In advertising, such an aspect enlightens the audience in the fact that when the children are on holidays, they are not safe and it is thus up to the parents to protect them by driving carefully.

Propaganda Technique Used In the Ad

Pathos is a propaganda technique that is frequently used to appeal to the emotions of the audience to get the message listened to. In this ad, the audience is able to look into the eyes of the child in the back seat as the other child is about to be run over by the car. The audience also gets to see the horrified facial expression of the child involved in the accident. These two children play the same role in appealing to the audience to drive more carefully. First, the child on the outside inspires the sympathy of the audience for being run over on a cold and foggy day and by a driver who is not being careful at all. The other child on the other hand has to watch a fellow child being run over by a car and they cannot do anything to help. A situation like this is traumatizing for the child especially considering that, they are likely to feel unsafe on the streets as well. The audience in this case should be able to appreciate how both children are affected by careless driving, thus enabling them to drive very carefully in order not to harm any children be they victims or witnesses of an accident. Logos is also invoked in this ad based on the wording at the bottom of the photograph. Stating that the number of children involved in road accidents increase during school holidays implies that since children are on the streets during school holidays, they are more likely to get run over unless the drivers apply extreme caution during this period. The logic in this appeal is that when children are in school, the driver may not be at risk for a road accident because there are no children on the streets. With the children on holidays however, there is a higher chance for an accident involving a child thus there is a need to apply more caution when driving during school holidays. This same logic applies when a driver is within a school or a park. When there are many children around, accidents are more likely to happen, and thus the best way to prevent one is to be more careful as a driver.

The Extreme Message in This Ad

The ad achieves to deliver the message to the audience in a number of ways. First, the ad is cautioning the audience about the risks faced by children during school holidays, especially when they are on the streets or have to cross a road. The second message is about how driving recklessly can affect children, whether they are victims or witnesses in a road accident. The third message in this ad is that people, especially parents, can reduce the number of accidents involving children by simply paying more attention to the road while driving. This is the main message in the ad, and it is appealing to drivers to consider the plight of the children as they drive around during the school holidays.

Ads often have a message that they need to send to the audience and this message is not always commercial. In this case, the main aim of an ad is to inform the public about the negative implications of a social trend like reckless driving. To get the message across, the advertisers should be able to build the ad on a relevant appeal. In this case, the advertiser used fear, reason, logic and emotions among other tools and all of these worked together to ensure that the message is received by the intended audience. The fear is exploited using the faces of the children in the ad, with the facial expression and the eyes working to convey the effects of these accidents on the children, whether they are victims or witnesses. Parents need to understand that they owe it to the children to drive carefully during the holidays. Rational appeal, on the other hand, is invoked through the wording that offers factual information regarding the increase in accidents involving children during the holidays. As for the emotional appeal, the children’s plight in the event of an accident should be enough to appeal to the audience to help prevent these accidents in order to protect children from such horrific experiences.

Related essays

• Mulatto Girl Beauty
• London’s Greatest Landmarks
• The Little Black Dress

Authorization

Our Specialization

• Plagiarism-Free Papers
• Free revisions
• Free outline
• Free bibliography page
• Free formatting
• Free title page
• 24/7/365 customer support
• 300 words per page

• Undergraduate
• High School
• Architecture
• American History
• Asian History
• Antique Literature
• American Literature
• Asian Literature
• Classic English Literature
• World Literature
• Creative Writing
• Linguistics
• Criminal Justice
• Legal Issues
• Anthropology
• Archaeology
• Political Science
• World Affairs
• African-American Studies
• East European Studies
• Latin-American Studies
• Native-American Studies
• West European Studies
• Family and Consumer Science
• Social Issues
• Women and Gender Studies
• Social Work
• Natural Sciences
• Pharmacology
• Earth science
• Agriculture
• Agricultural Studies
• Computer Science
• IT Management
• Mathematics
• Investments
• Engineering and Technology
• Engineering
• Aeronautics
• Medicine and Health
• Alternative Medicine
• Communications and Media
• Advertising
• Communication Strategies
• Public Relations
• Educational Theories
• Teacher's Career
• Chicago/Turabian
• Company Analysis
• Education Theories
• Shakespeare
• Canadian Studies
• Food Safety
• Relation of Global Warming and Extreme Weather Condition
• Movie Review
• Admission Essay
• Annotated Bibliography
• Application Essay
• Article Critique
• Article Review
• Article Writing
• Book Review
• Business Plan
• Business Proposal
• Capstone Project
• Cover Letter
• Creative Essay
• Dissertation
• Dissertation - Abstract
• Dissertation - Conclusion
• Dissertation - Discussion
• Dissertation - Hypothesis
• Dissertation - Introduction
• Dissertation - Literature
• Dissertation - Methodology
• Dissertation - Results
• GCSE Coursework
• Grant Proposal
• Marketing Plan
• Multiple Choice Quiz
• Personal Statement
• Power Point Presentation
• Power Point Presentation With Speaker Notes
• Questionnaire
• Reaction Paper

Research Paper

• Research Proposal
• SWOT analysis
• Thesis Paper
• Online Quiz
• Literature Review
• Movie Analysis
• Statistics problem
• Math Problem
• All papers examples
• How It Works
• Money Back Policy
• Terms of Use
• Privacy Policy
• We Are Hiring

Ad Analysis, Essay Example

Pages: 3

Words: 902

Hire a Writer for Custom Essay

Use 10% Off Discount: "custom10" in 1 Click 👇

You are free to use it as an inspiration or a source for your own work.

In order to effectively target customers, marketers have to understand the prevalent perceptions among the targeted customer groups. Only by understanding their customers can marketers design effective marketing strategies. As far as electric cars are concerned, the general perception is that electric cars are slow and unattractive and their only purpose is to go from point A to point B and do so cheaply and without damaging the environment. One look at Fisker Karma’s print ad (Flero) and one cannot help but notice that the company set out to change these very perceptions with its electric car. With this advertising campaign that included both print and video ads, Fisker Karma sent the message that its car is everything electric cars usually are not.

The company doesn’t merely exhibit the car in the but has strategically placed it to emphasize its styling from as many angles as possible. The darker background helps to prevent distraction by putting car at the center of attention and one cannot help but notice the metallic paint of the car which only enhances the appearance due to focused light. It is clear that the company wants the audience to fell in love with the car at first sight. The inclusion of a model whose attractiveness has been hinted by her perfectly-shaped legs reinforces the company’s message that Fisker Karma is not merely electric but an eye-appealing accessory which will enhance the social status of the owner. Here Fisker Karma exploits the conventional idea that cars are representative of the owners’ social status and beautiful women are attracted to those with nice cars.

The company doesn’t only use images to communicate the characteristics of the car but also uses statistic which are often used to measure cars’ performance and power. By letting the readers know that the car’s engine power is 403 Horsepower, the company wants to present its product as a perfect substitute to fast, sporty alternatives that run on gasoline. Even the company’s tagline ‘Pure Driving Passion’ is meant to persuade readers that Fisker’s electric car is not just a mode of transportation but a fun ride that provides exciting driving experience.

The ad also emphasizes the car’s fuel efficiency. The reader doesn’t only see electric pump attached to the car but also the estimated mileage of 100 miles per gallon at the top left of the ad. It’s as if the company wants to send the message that Fisker Karma provides the best of both worlds. Usually cars with powerful engines tend to be gas-guzzlers but Fisker Karma is highly efficient in terms of fuel consumption yet it offers performance and driving pleasure comparable to sports cars.

One also notices that the focus in the ad is one visual appeal rather than textual data. The ad is an attempt to appeal to readers’ emotions that this car exhibits all the traits of powerful, gas-guzzling sports cars yet it is fuel efficient and environmentally-friendly product. The combination of an attractive model and the car’s sporty look is very tempting and appeals to readers’ primary desire of being socially perceived as attractive and popular. The accompanying video (YouTube) also suggests that it is a powerful car that merely happens to run on electricity. The video also utilizes an attractive model to present the car as a status symbol. In addition, the video touts the car’s green credentials that it makes people hot, not the environment.

If we look at the overall message of the print and video ads, Fisker wants to change the prevalent perceptions of electric cars and want its product to be seen as the perfect substitute to gas-guzzling automobiles with powerful engines that sacrifice fuel efficiency in the name of driving experience and power. In fact, Fisker is not afraid the suggest that its electric car is one step ahead of the gasoline alternatives because it doesn’t ask for compromise but instead offers everything a customer could ask for. In fact, the ad campaign merely hints at fuel efficiency and focuses primarily on visual appeal and driving experience.

The overall impression of print and video ads is sexy, tempting, and materialistic. The video ad goes an extra step by showing a romantic liaison between the model and the car and how the car succeeds in completing seducing the model. The ad may be a turn-off to some, especially those who oppose the over-sexualization of the culture but the ad indicates that the company’s targeted customers are adventurous people with money who are conscious of their social image. The focus on adventure is obvious as soon as the video ad starts, with car drifting around in circles before it is approached by an attractive model.

The company succeeds in convincing the audience through both print and video ads that Fisker Karma is everything electric cars have not been. When people think about electric cars, they usually think of Toyota Prius and the likes and not surprisingly, equate electric cars with lack of power, boring rides, and unattractive looks. Fisker’s ads tell the audience that electric technology has caught up with gasoline energy and Fisker Karma is the proof. It can do everything that a conventional sports car can do and more. The ad mostly makes its case by using visual appeal and emotions to connect with the audience.

Flero. Fisker Karma – Pure driving passion. 22 August 2012. 1 April 2013 <http://www.flero.net/fisker-karma-pure-driving-passion/2010-fisker-karma-ad-campaign-legs-1024×768/>.

YouTube. Fisker “Get Hot” commercial for Karma PHEV. 1 April 2013 <https://www.youtube.com/watch?v=mo5YOZ2saZk>.  

Stuck with your Essay?

Get in touch with one of our experts for instant help!

Indian Art, Essay Example

Buddhism’s Eightfold Path Provides a Perfect Key for the Understanding of the Universe, Research Paper Example

Time is precious

don’t waste it!

Plagiarism-free guarantee

Privacy guarantee

Secure checkout

Money back guarantee

Related Essay Samples & Examples

Voting as a civic responsibility, essay example.

Pages: 1

Words: 287

Utilitarianism and Its Applications, Essay Example

Words: 356

The Age-Related Changes of the Older Person, Essay Example

Pages: 2

Words: 448

The Problems ESOL Teachers Face, Essay Example

Pages: 8

Words: 2293

Should English Be the Primary Language? Essay Example

Pages: 4

Words: 999

The Term “Social Construction of Reality”, Essay Example

Words: 371

A Semiotic Analysis of an Advertisement Report (Assessment)

• To find inspiration for your paper and overcome writer’s block
• As a source of information (ensure proper referencing)
• As a template for you assignment

Introduction

Semiotic analysis, further study: faq.

The chosen piece is a ‘No 5 Chanel’ perfume advertisement. It is a relatively recent poster that offers a great platform for semiotic analysis. Questions such as “How does body language convey the intended meaning of the advertisement?”, “Is facial expression an important part of the sign system?”, “What concept is signified by the clothes worn in this advert?”, and many more must be examined in order to know how meaning is created.

Meaning making in semiotics occurs through a combination of signs and codes. Signs include signifiers and the signified; that is, forms shown and concepts represented respectively.

However, since codes are derived from particular societies, then social and cultural patterns must be well understood before creating a certain message (Danesi, 2002). Advertisements in general tend to reflect societal values, and this particular ad is no exception. The advertiser who was responsible for its creation clearly knew the predominant cultural codes in his or her target audience.

He or she was acting as a transmitter of these sign systems to consumers. The poster depicts particular values that operate in society today. In this perfume ad, the manufacturer needs to reach out to consumers regardless of the competition out there. The image in the poster has been created so that the concerned product can act as signifier. At first glance, one is instantly struck by the beauty and the elegance of the female model.

If one has a western background, then one immediately recognises that this is the face and body of a famous actress – Nicole Kidman. The advertisers wanted to convey the message that their product represents those same values of beauty and elegance. It can be said that the No 5 Chanel is a signifier of these ideals. Elegance and beauty now become ‘the signified’ concepts (Metz, 2005). Customers are supposed to buy the product in the hope that they will acquire those characteristics.

The primary signifier in this advertisement is a chic woman. The clothes she has on are intended on conveying a particular message about her social status and class. One can deduce that she is an upper class lady merely from the dress she is wearing. This is something such women wear to corporate functions or elegant dinners. Her jewellery is subtle; yet another status symbol. She is wearing a bracelet, earrings and a necklace with “No 5” engravings placed on it.

The necklace acts as a link between this model and the product she is endorsing. Nonetheless, the woman’s clothing also has a sexual element in it. It is a low cut dress that exposes a significant portion of her back. People who may be looking at the ad will instantly be drawn to her body’s flawlessness as revealed through the dress. Indeed most advertisers tend to use sexuality as an audience captivator, and this piece’s creator was one of them.

She exudes confidence through her facial expression, but has not overdone this. It is likely that the advertisers wanted to portray a strong feminine figure. Societies tend to be more accepting of women who convey subtle strength rather than outright aggression (McDonald, 1995). Members of the intended audience are likely to admire this woman and many may actually want to ‘be her’.

Creators of the piece have solidified that message even more by using a celebrity. Nicole Kidman is an award winning actress; western audiences associate her with wealth and prosperity. Consequently, if someone as affluent as she is can endorse the product, then she is illustrating that the product is for people just like her. Targeted audiences are likely to think of themselves as being special because a celebrity has approved the perfume that they have chosen.

The manner in which the model has posed in the photograph can also be viewed as another signifier. She has given the audience a profile of herself and tilted her head in order to look into the camera. It is almost as if she wants to seduce onlookers without being too direct about it. This body language is symptomatic of the product’s qualities. Perhaps the manufacturers wanted to tell consumers that their perfume is seductive but not too ‘loud’.

Generally speaking, this advertisement has international appeal. The image of a rich, attractive and classy lady is not intended to reach audiences who possess these same qualities; it is meant to create a fantasy for consumers to look up to (McDonald, 1995). In other words, there is a contradiction in the piece because the regular consumer can never really look like or be Nicole Kidman, but through the use of No 5 Chanel, one can escape into a fantasy that will allow one to coexist with one’s imagined self.

Owing to globalisation, many people are likely to identify with the clothing, body language and expressions worn by this model. However, not all international audiences will immediately recognise that the photographed woman is a celebrity. This may take away the intended effect of such an endorsement. Nonetheless, women around the world are likely to recognise and appreciate intended meanings in the advertisement through other attributes.

The ad under analysis constructs meaning through the images portrayed (i.e. the woman and a bottle of perfume) and the conventions put across. Essentially the message being promoted is classy femininity, which many women desire. It has made use of a stereotypical woman (in terms of gender expectations) in a non stereotypical role (that of a celebrity or a person living a glamorous lifestyle) to show audiences that they also deserve to be treated like celebrities.

Danesi, M. (2002). Understanding media semiotics . London: Arnold.

Metz, C. (2005). The Imaginary signifier. Apparatus theory , 3,408-439.

McDonald, M. (1995). Representing women . London: Hodder.

📌 How to write a semiotic analysis?

📌 what is semiotics in advertising, 📌 what is a semiotic analysis, 📌 how do you write an analysis of an advertisement.

• Audience Manufacture in Broadcasting
• Effect of advertising on people
• Chanel Company Situation Overwiev
• The Story of Gabriel “Coco” Chanel
• Chanel Cosmetics Competition Analysis
• How Egypt's Revolution Is Reshaping Local Advertising
• How and Why Do Advertisers Use Specific Works of Art or Artists to Sell Their Products?
• Advertising and Consumer behavior
• Effects of Advertising on People
• Killing Us Softly
• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2018, December 27). A Semiotic Analysis of an Advertisement. https://ivypanda.com/essays/a-semiotic-analysis-of-an-advertisement/

"A Semiotic Analysis of an Advertisement." IvyPanda , 27 Dec. 2018, ivypanda.com/essays/a-semiotic-analysis-of-an-advertisement/.

IvyPanda . (2018) 'A Semiotic Analysis of an Advertisement'. 27 December.

IvyPanda . 2018. "A Semiotic Analysis of an Advertisement." December 27, 2018. https://ivypanda.com/essays/a-semiotic-analysis-of-an-advertisement/.

1. IvyPanda . "A Semiotic Analysis of an Advertisement." December 27, 2018. https://ivypanda.com/essays/a-semiotic-analysis-of-an-advertisement/.

Bibliography

IvyPanda . "A Semiotic Analysis of an Advertisement." December 27, 2018. https://ivypanda.com/essays/a-semiotic-analysis-of-an-advertisement/.

Advertisement

Supported by

What Is Project 2025, and Why Is Trump Disavowing It?

The Biden campaign has attacked Donald J. Trump’s ties to the conservative policy plan that would amass power in the executive branch, though it is not his official platform.

• Share full article

By Simon J. Levien

Donald J. Trump has gone to great lengths to distance himself from Project 2025, a set of conservative policy proposals for a future Republican administration that has outraged Democrats. He has claimed he knows nothing about it or the people involved in creating it.

Mr. Trump himself was not behind the project. But some of his allies were.

The document, its origins and the interplay between it and the Trump campaign have made for one of the most hotly debated questions of the 2024 race.

Here is what to know about Project 2025, and who is behind it.

What is Project 2025?

Project 2025 was spearheaded by the Heritage Foundation and like-minded conservative groups before Mr. Trump officially entered the 2024 race. The Heritage Foundation is a think tank that has shaped the personnel and policies of Republican administrations since the Reagan presidency.

The project was intended as a buffet of options for the Trump administration or any other Republican presidency. It’s the latest installment in the Heritage Foundation’s Mandate for Leadership series, which has compiled conservative policy proposals every few years since 1981. But no previous study has been as sweeping in its recommendations — or as widely discussed.

Kevin Roberts, the head of the Heritage Foundation, which began putting together the latest document in 2022, said he thought the American government would embrace a more conservative era, one that he hoped Republicans would usher in.

“We are in the process of the second American Revolution,” Mr. Roberts said on Real America’s Voice, a right-wing cable channel, in early July, adding pointedly that the revolt “will remain bloodless if the left allows it to be.”

We are having trouble retrieving the article content.

Please enable JavaScript in your browser settings.

Thank you for your patience while we verify access. If you are in Reader mode please exit and  log into  your Times account, or  subscribe  for all of The Times.

Thank you for your patience while we verify access.

Already a subscriber?  Log in .

Want all of The Times?  Subscribe .