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Question: MARKETING ESSENTIALS—ASSIGNMENT #1—THE 4 P’s: PRODUCT, PRICE, PLACE & PROMOTION-50 pts. Cover
MARKETING ESSENTIALS—ASSIGNMENT #1—THE 4 P’s: PRODUCT, PRICE, PLACE & PROMOTION-50 pts. Cover Page needed with Name/Assignment/Date
Objective: To start to relate target customers to marketing strategy and process via a fuller understanding of the Marketing Mix (4 P’s)
https://www.fastcompany.com/40571579/this-bike-helmet-can-fold-down-to-the-size-of-a-water-bottle
https://www.indiegogo.com/projects/park-diamond-collapsible-bike-helmet/x/6195283#/
https://www.park-and-diamond.com/
ASSIGNMENT #1 Grading:
Target Customer____/8 Product Strategy____/12 Pricing Strategy____/8
Place Strategy_____/7 Promotion Strategy____/8
Professionalism/Works Cited/CoverPage/7
TOTAL______
If time in class or after, start reading and researching the Park and Diamond bike helmet. AS you read through all, note everything you see about the 4 P’s of this product and list them in bullet points . If this was YOUR IDEA and PRODUCT, what might you add?
1. WHO DO YOU THINK IS THE TARGET CUSTOMER? WRITE DOWN ANYTHING YOU THINK IS RELEVANT.
2. PRODUCT STRATEGY: What is it? Why created? Is there a brand story? What creates the product value? What are the benefits of purchasing and using? DO YOU AGREE? DO YOU HAVE IDEAS for more benefits or product features?
3. PRICING STRATEGY: What is the strategy behind it and why? DO YOU AGREE? If not, what are YOUR IDEAS?
4. PLACE STRATEGY: How will it be sold and distributed? What are YOUR IDEAS for next steps?
5. PROMOTION STRATEGY: How is awareness being built now prior to launch? What are YOUR IDEAS for next steps?
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