research paper on digital marketing in india

Abstract. Digital marketing is rising in India with f ast pace. Many. I ndian companies are using digital marketing for. competitive advantage. Success of marketing campaign. cannot be solely ...

The study's premise is based on the IAMAI Kantar ICUBE 2020 Report, which predicts that India will have 900 million active Internet users by 2025, up from roughly 622 million in 2020, or a 45 percent increase in the next five years.This paper focuses on the concept of digital marketing based on reviews of research papers.

Therefore, this research has focused on understanding the growth of digital marketing in India and what are the current trends in digital marketing. Methodology: This research has adopted the qualitative research approach and provides a review of existing literature in order to understand the scope, growth and development of digital marketing ...

Start ups that use digital ma rketing many times got failed. This study shows. penetration and growth of digital marketing in India and precautions to be taken for effective. implementation of ...

1.1 Background of digital marketing in India The digital era began without the rise of web pages alongside its initial system, enabling people to search for material but not distribute it. Companies were apprehensive about leveraging a digital medium to feed marketing at this point since its content was not yet extensively distributed.

The research tries to find out how machine learning impacts the digital marketing scene in India. We aim to increase the existing knowledge on machine learning and its resourcefulness in digital marketing (Kaplan & Haenlein, 2019; Vinish et al., 2021) which served as the motivation and need for the study. We try and find the solutions for the ...

nature of digital marketing and the varying degrees of acceptance and understanding within different demographics, highlighting the importance of tailored approaches in reaching and engaging audiences of all generations. LANDSCAPE This section examines the current state of digital marketing in India, focusing on key factors

This paper offers views on the various marketing types and the role that digital marketing plays in India in today's digital era. Digital marketing has changed the way businesses function and has made work less complicated and it is now easier for the consumer to shop for products and services.

as 'the Digital Transformation' of marketing, widely accepted and investigated by both. practitioners and a cademics. Digital advertiseme nts, e-commerce, mobile services, just to name. a few ...

The insights listed in this paper cover a wide spectrum of digital and social media marketing topics, reflecting the views from each of the invited experts. ... Varsha Jain, MICA, India: Research on mobile marketing: Heikki Karjaluoto, University of Jyväskylä, Finland: Crossing to the dark side of social and digital marketing: Insights and ...

To study the role of digital marketing in Indian scenario. 2. To identify various reasons and schemes that affecting the growth of digital marketing. 3. To study the opinions of three entities viz. consumer, company and 3rd party agency with regard to the growth of digital marketing. The hypothesis of the study are as follows: 1.

IJCRT2301150 International Journal of Creative Research Thoughts (IJCRT) www.ijcrt.org b216 ... Growth of Digital Marketing in India: An Analysis Mr. Abhishek Tripathi (Research Scholar), Commerce Department, Nehru Gram Bharati (Deemed University), Prayagraj Dr. Rajendra Kumar Mishra (Associate Professor, Department of Commerce), Nehru Gram ...

Suguna and Selladurai in this paper highlighted the factors of SWOT analysis of digital marketing in India. A country (India) of over 1.25 billion people, every working professional is obvious to be familiar with digital marketing, whether he he's a part of it or not. Simply speaking, digital marketing is the way to

This particular research is part of a larger study which evaluated the use of digital marketing by startups/small size businesses in India and buying behavioral change of the customers from big brand to new ventures on the basis of reviews and online reputation. ... Gulati, Sonal, Digital Marketing Strategies for Startups in India (January 6 ...

The digital marketing in India report by the International ... Rakesh Panditet al. Impact of digital marketing and current scenario in India Journal of Management Research and Analysis, January-March, 2020;7(1):3-5 4 ... published research papers. Digital technology for HR professionals

The paper describes the present scenario of rural digital market and explores the challenges and potential opportunities businesses have with the companies going rural with digital marketing. The study comes to the conclusion that the need for and use of digital marketing will continuously grow in rural area.

Methodology: To understand the breadth, growth, and development of digital marketing in India with regard to the current trends that drive industry growth, this research has employed a qualitative research technique and provides a review of the relevant literature. Findings: This paper's content includes some crucial facts about the development ...

According to Ibrahim et al. (2018), digital marketers are drawn to social media advertising because of a change in consumer purchasing habits. 10% of internet users spend time on social media sites, and the typical consumer spends 37 minutes per day on popular social media platforms like Facebook and Twitter.

This paper analyzes the notion of Digital Marketing in India and its challenges and opportunities ahead. Information technology has malformed the way people work. ... The required secondary data were collected from the journals, research papers, websites, various reports and newspaper articles published online. The biggest challenges and ...

1. Introduction. These days, digital marketing has become part of people's daily lives around the world. As of January 2021, there were 4.66 billion internet users worldwide—59.5% of the global population (Statista, Citation 2021).Vietnam alone has 70.3% of the population using the Internet, an increase of 0.8% over the same period last year.

Digital marketing is the process of advertising of products or services of companies using dig ital. technologies available o n internet including mobile phones, display advertising, and any o ...

r College of Arts and Science Coimbatore - 62Abstract-The purpose of this review paper is to study the impact of digital marketing and how i. portant it is for both consumers and marketers. This paper begins with an introduction of digital marketing and then it highlights the mediums of digital marketing, the difference between traditional and ...

The purpose of this study is to investigate Flipkart's marketing approach. Flipkart is one of the biggest online merchants in India. It goes in-depth on the goals, methods, and conclusions to provide a comprehensive grasp of Flipkart's marketing strategy.to examine the broad marketing aims and objectives of Flipkart.to evaluate the main elements of Flipkart's marketing plan, such as branding ...

A significant shift towards more personalized, efficient, and ethically aware marketing practices is revealed, highlighting the importance of agility and ethical integrity in achieving marketing success in the digital age. "The marketing landscape is always changing in this day and age due to technological breakthroughs, so it is important to comprehend these changes for theoretical and ...

The study found a significant increase in digital payment adoption during the pandemic with health concerns being a primary driver and the need for continued investment in digital infrastructure and cyber security measures to support the sustained growth of digital payments. There has been significant change in the financial landscape after Covid-19. This study explores the impact of the ...

PDF | On Dec 26, 2020, K Krunal and others published A RESEARCH PAPER ON A STUDY ON USE OF DIGITAL MARKETING PLATFORMS AS A TOOL FOR RURAL MARKETING IN INDIA | Find, read and cite all the research ...

Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,600 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry's most comprehensive ...