application letter example copywriter

8 Professional Copywriter Cover Letter Examples for 2024

Your copywriter cover letter must showcase your ability to engage from the first line. Introduce yourself with a creative hook that reflects your unique voice and style. Demonstrate your knowledge of the brand and how your skills align with their messaging goals. Give a brief, impactful example of your experience that communicates your proficiency and versatility.

All cover letter examples in this guide

Entry Level Copywriter

Senior Copywriter

Junior Copywriter

Advertising Copywriter

Marketing Copywriter

Seo Copywriter

Freelance Copywriter

Cover letter guide.

Copywriter Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Copywriter Cover Letter

Key Takeaways

By Experience

Embarking on the job hunt, you've likely realized that alongside your polished resume, a compelling copywriter cover letter is essential. Crafting this one-page introduction shouldn't simply echo your resume; it must weave a compelling narrative around your crowning professional achievement. As you strive for formality without falling into the trap of clichés, remember, the goal is to engage the reader with authenticity and brevity. Let's unravel the process and pen a cover letter that resonates.

• Write a copywriter cover letter that helps you stand out (and get the job);
• Understand how to start and end your copywriter cover letter with the appropriate greeting;
• What to include in the body of your copywriter cover letter to put your best foot forward;
• Your most important achievements - how to present them as part of your copywriter cover letter.

And if you want to make your life even easier, simply drag and drop your copywriter resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

If the copywriter isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Copywriter resume guide and example
• Commercial Director cover letter example
• Podcaster cover letter example
• Communications Coordinator cover letter example
• Web Content Manager cover letter example
• Regional Marketing Manager cover letter example
• Content Marketing cover letter example
• Social Media Coordinator cover letter example
• SEO Manager cover letter example
• Marketing Manager cover letter example
• International Marketing Manager cover letter example

Copywriter cover letter example

Jessica Brown

New York, NY

+1-(234)-555-1234

[email protected]

• Highlighting relevant campaign success metrics and previous experience in a similar role (e.g., "120% boost in audience engagement" at a previous agency) demonstrates quantifiable achievements and expertise in the field.
• Drawing connections between one's personal professional journey and the company's approach (e.g., merging creativity with data-driven results) shows alignment with the company's values and working style.
• Expressing interest in leveraging specific skills for the role (e.g., copywriting prowess and digital marketing insights) directly relates the applicant's skill set to the requirements of the position being applied for.
• Requesting a meeting to discuss potential contributions to the team shows proactiveness and a readiness to engage further, indicating genuine interest in the company and the role.

Designing your copywriter cover letter: what is the best format

Let's start with the basics, your copywriter cover letter should include your:

• Introduction
• Body paragraph
• Closing statement
• Signature (that's not a must)

Next, we'll move to the spacing of your copywriter cover letter, and yes, it should be single-spaced ( automatically formatted for you in our cover letter templates ).

Don't go for a old-school font (e.g. Arial or Times New Roman), but instead, pick an ATS-favorite like Chivo, Volkhov, or Raleway, to stand out.

Our cover letter builder is also set up for you with the standard one-inch margin, all around the text.

Finally, ensure your copywriter resume and cover letter are in the same font and are submitted in PDF (to keep the formatting in place).

P.S. The Applicant Tracker System (or ATS) won't be assessing your [job] cover letter, it's solely for the recruiters' eyes.

The top sections on a copywriter cover letter

Header with Contact Information: Include your name, address, phone number, and email, providing the recruiter with immediate access to your contact details which is standard practice for any professional correspondence.

Personalized Greeting: Use the name of the hiring manager or recruiter if possible, as personalization can help establish a connection from the very beginning and shows attention to detail, a key skill for a copywriter.

Compelling Introduction: Start with a strong opening that hooks the reader’s attention, showcasing your creativity and writing skills, which are essential for a copywriter role.

Relevant Experience and Skills: Highlight your copywriting experience, knowledge of the industry, and specific writing skills, matching them to the job description to demonstrate that your qualifications align with the job requirements.

Call to Action and Formal Closing: End with an assertive call to action that invites further discussion, along with a polite and professional closing, maintaining the reader's interest and leaving a lasting impression of your enthusiasm for the role.

Key qualities recruiters search for in a candidate’s cover letter

• Creativity and Originality: To craft compelling and fresh content that stands out in a crowded market.
• Strong Writing and Editing Skills: To produce clear, grammatically correct, and engaging copy that resonates with the target audience.
• Understanding of Marketing and SEO: To align copy with brand strategy and optimize content for search engines, increasing visibility and engagement.
• Versatility in Writing Styles: To adapt tone and approach for various platforms and purposes, from social media to long-form articles.
• Ability to Work Under Pressure and Meet Deadlines: To handle multiple projects efficiently and deliver high-quality work within tight timeframes.
• Excellent Research Skills: To produce accurate and factually correct content that adds value to the reader and establishes the brand's credibility.

What matters most when tailoring your copywriter cover letter salutation

Your copywriter cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your copywriter cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Recruiting Team,
• Dear [Department] Team,
• Dear Mr./Ms. [Last Name],
• Dear Dr. [Last Name],
• Dear [Job Title] Hiring Committee,

What to include in those first two sentences, or your copywriter cover letter introduction

Have you ever wondered what the best way is to present your profile in the copywriter cover letter introduction ?

There's no right or wrong answer if you're being concise and authentic to yourself.

Some professionals start their copywriter cover letter by:

• congratulating the company - focusing on something impressive, whether that's an award, an industry-leading project, or a key event;
• aligning their passion for the field or industry with the job - if you're enthusiastic about what you do, you'd thus grow your skill set and value as a professional.

How to write an achievement-focused copywriter cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your copywriter cover letter - the body .

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Time to wrap up your copywriter cover letter

Writing the closing paragraph of your copywriter cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your copywriter cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

No experience copywriter cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their copywriter cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your copywriter cover letter:

• Always make sure your copywriter cover letter is tailored to the role you're applying for to make a good impression on recruiters;
• In your copywriter cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
• Focus your copywriter cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
• Ensure your copywriter cover letter closing statement isn't generic and includes either a call to action or a promise;
• If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.

Copywriter cover letter examples

Explore additional copywriter cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

How to Write a Recommendation Letter in 4 Simple Steps with Template and Sample Letters (LinkedIn Reference Included)

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14 copywriter cover letters.

Approved by real hiring managers, these Copywriter cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Senior Copywriter
• Senior Content Strategist
• Content Writer
• Alternative introductions for your cover letter
• Copywriter resume examples

Copywriter Cover Letter Example

Why this cover letter works in 2024, crafting persuasive messages.

Highlighting your ability to craft persuasive messages that resonate with diverse audiences is a great way to showcase your copywriting skills. This sentence demonstrates a key skill that the employer is looking for, and it's supported by concrete examples in the following sentences.

Showcasing Direct Responsibility

This cover letter impresses because it shows you've directly been in charge of creating content. It implies you've got your hands dirty, something that's vital for a Copywriter role. You're not just overseeing or planning - you're doing the work.

Quantifying Success

Here, you've made your achievements tangible. By saying your content ranked in the top 3 search results and increased organic traffic, you've shown that your work has had a clear, measurable impact. It's specific and says you pay attention to metrics, which is crucial in the digital age.

Building From Scratch

Launching something from ground up, like a newsletter, and growing it to 10,000 subscribers, is a great achievement. It shows initiative, creativity and the ability to engage an audience. It also implies you understand how to market yourself and your content - vital for a Copywriter role.

Quantify Success

When you mention a specific achievement, including hard numbers, you're showing me solid evidence of your ability to deliver results. This isn't just a hypothetical claim; you're providing me with tangible proof that you can drive success.

Show Genuine Interest

When you express excitement about the opportunity and the company, I feel it. It's not just about a paycheck for you - you're genuinely passionate about what we do, and that can make you a great fit for our team.

Spell Out Your Unique Blend of Skills

By specifically mentioning your mix of creativity, analytical ability, and pursuit of excellence, you're giving me a clear picture of what you bring to the table. This helps me understand your unique value proposition and how it aligns with our needs.

Anticipate Future Contributions

You've clearly thought about how you can contribute to our future projects. This shows me that you're already invested in our success, even before you've joined the team.

Express Appreciation

A simple thank you goes a long way. It shows me you respect my time and appreciate the opportunity to apply for the position. This demonstrates professionalism and good manners.

Connect with the company culture

Showing you understand and appreciate the company's culture makes you a more attractive candidate. It suggests you will fit in well with the team.

Show your senior copywriter impact through examples

Telling about your achievements with examples helps me see the real impact of your work. It makes your skills and success more believable.

Highlight efficiency improvements

When you talk about making work easier and more consistent, it shows you care about quality and efficiency. This is very important in fast-paced environments.

Express excitement for the role

Telling us what excites you about the job helps us see your motivation and enthusiasm. This makes you a more appealing candidate.

Show eagerness to contribute

Ending your letter by looking forward to joining the team shows you're ready and eager to contribute. It leaves a positive, forward-looking impression.

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Use personal anecdotes to show your copywriting passion

Sharing a childhood interest that relates to copywriting makes your introduction memorable and personal.

Demonstrate your ability to engage and persuade

Detailing specific achievements like increasing sales through copywriting shows your capability to drive results.

Link features to benefits in your copywriting

This skill is crucial in copywriting for making products appealing to customers, showing your understanding of key concepts.

Illustrate your commitment to enhancing customer experience

Wanting to support the company’s mission by improving customer experience through your copywriting indicates you're team-oriented.

Close with anticipation and a team-focused mindset

Ending your letter by looking forward to contributing to the team demonstrates both professionalism and eagerness to join.

Show your personal connection to the company

Start by sharing a genuine story of how you've interacted with the company's products or services. This shows you're not just looking for any job, but you're specifically interested in this company because of a personal connection.

Highlight your relevant experience

When you discuss your current role and achievements, it helps me see your skills in action. Mentioning specific results, like a 30% increase in sales, shows you can make a real impact.

Connect your abilities to the company's needs

By understanding and articulating how your specific skills can benefit the company, you demonstrate not only your abilities but also your strategic thinking and how you could fit into the team.

Express enthusiasm for the company's values

When you talk about what excites you about the opportunity, it tells me you've done your homework on what the company stands for and you see a match with your own values and interests.

Close with a forward-looking statement

Ending your letter with a statement that looks to the future presents you as eager and ready to discuss how you can contribute, inviting a dialogue rather than simply leaving it at your qualifications.

Senior Copywriter Cover Letter Example

Leadership skills.

In this sentence, you've demonstrated your ability to lead a team. This adds another layer to your skillset, showing you're not just a great writer, but also a great leader. As a senior role, this proves you're ready to step up and manage others.

Strategic Thinking

Here, you've indicated that you're not just executing tasks, but also thinking strategically about content and brand alignment. This shows you understand the bigger picture and that your writing isn't just about creating good content, but also about fitting into a larger mission, which is key for a Senior Copywriter.

Exceeding Expectations

This is a fantastic statement because it tells me that you're not just meeting targets, but surpassing them. It shows that you're capable of delivering exceptional results and that you set high standards for yourself. It also indicates that you're result-driven, a trait highly valued in a Senior Copywriter role.

Personal connection to the brand

Expressing genuine admiration for the company's brand voice shows that your values align with theirs. It's a strong start.

Quantify your achievements

Using numbers to show your achievements, like increasing sales or click-through rates, makes your success tangible and relatable.

Demonstrate your ability to simplify

Showing you can turn complex ideas into clear and engaging copy is a key skill for a senior copywriter. It shows you are capable of handling the core part of the job.

Express passion for empowering businesses

Your enthusiasm for helping businesses grow through your writing indicates that you're not just looking for a job, but you're passionate about the work.

Confidence in your contribution

Stating your confidence in being a valuable team member shows you're not only qualified but also ready to make a positive impact.

Start with a memorable story

Sharing a personal achievement or story from your past can immediately grab the attention of the hiring manager. It shows your passion and early successes in a way that facts alone cannot.

Show your content writer impact

Talking about specific successes, like leading a major campaign, shows you're not just experienced but also effective. Highlighting the tangible outcomes of your work, like increased brand awareness and sales, makes your contribution clear.

Highlight versatility in your work

Mentioning your experience across different channels and industries demonstrates your adaptability and broad skill set. It suggests you're ready to tackle a variety of projects right away.

Connect with the company's mission

Expressing genuine admiration and understanding of the company's mission can make your application stand out. It shows you're not just looking for any job, but are passionate about contributing to their specific cause.

End with a strong closing

Closing your cover letter with gratitude and eagerness to contribute further emphasizes your interest in the role and company. It leaves a positive, lasting impression.

Personalize your application

Start by explaining why this role at this specific company caught your attention. Showing you're applying because of alignment with your personal and professional use of their services suggests a deeper level of commitment.

Demonstrate leadership in your senior copywriter role

Mentioning your experience leading a team and your success stories positions you as a capable leader who can handle responsibility and drive results, which is critical for a senior role.

Merge creativity with data-driven results

Emphasize your unique approach to copywriting by combining creativity with analytics. This blend is highly valuable and shows you can craft messages that not only attract attention but also achieve business goals.

Show appreciation for the company culture

Highlighting your excitement to join a culture of inclusivity and collaboration indicates you're not just looking for any job but are interested in becoming part of a community, which is important for long-term success.

End your letter on an engaging note

Closing with a note of thanks and an eagerness to discuss your potential contributions further shows professionalism and opens the door for the next step in the hiring process.

Senior Content Strategist Cover Letter Example

Demonstrate prior success.

By sharing your past success and how you achieved it, you're showing me that you have a strategic approach and a proven record of making an impact. This is reassuring and builds trust in your capabilities.

Express Excitement About Contribution

You're not just looking for a job, you're excited about the specific work we do and how you can contribute. This tells me that you're likely to be motivated and committed if you join our team.

Communicate Your Strategic Approach

By emphasizing your understanding of content ecosystems and passion for storytelling, you're showing that you have a strategic mindset and a deep knowledge of the field. This indicates that you're not just a doer, but a thinker who can help us innovate.

Showcase Data-Driven Decision Making

Your enthusiasm for using data to shape strategy indicates you're analytical and results-focused. This tells me you make informed decisions and can help drive our content strategy in a data-driven direction.

Show Gratitude

Your acknowledgement of my time and consideration shows maturity and respect. It leaves a positive impression and indicates that you understand the hiring process is a two-way street.

Content Writer Cover Letter Example

Show your passion for the content writer role.

Expressing genuine excitement for the job shows you are motivated and likely to contribute positively.

Detail your content creation experience

Explaining your work in various formats proves you have the versatile skills needed for diverse content demands.

Highlight your unique blend of creativity and analysis

This balance is crucial as it shows you can craft engaging content that also meets strategic goals.

Express eagerness to contribute to the team

Showing how you want to support the company's mission can make you a valuable team member.

End with enthusiasm and openness

Closing your letter on a positive note leaves a lasting impression and shows eagerness for dialogue.

Align your passions with the job

Starting your cover letter by highlighting how your personal interests and professional skills meet the job requirements shows you're a good fit and genuinely interested in the role.

Quantify your content creation success

Providing specific numbers to quantify your achievements, like increased blog traffic or lead generation, offers concrete evidence of your ability to drive results with your writing.

Emphasize the value of engaging content

Pointing out your dedication to creating content that is both informative and enjoyable underlines your understanding of what makes content successful. It shows you strive for quality in your work.

Express eagerness for collaboration and growth

Mentioning your excitement to learn from and contribute to a team demonstrates a collaborative spirit and a commitment to continuous improvement, qualities highly valued in any role.

Close with enthusiasm for the opportunity

Ending your letter by thanking the employer and expressing excitement about the possibility of joining their team reinforces your genuine interest in the position and company.

Show your passion for the company's mission

Talking about your personal experience with the company's product shows you're not just looking for any job, but you're interested in this specific company. This makes your application feel more genuine.

Highlight your content writing achievements

Describing a successful project with clear results, like increasing user engagement or reducing support tickets, provides solid evidence of your skills and what you could bring to the team.

Express excitement for the content writer role

Mentioning what excites you about the job opportunity shows you've thought about how you can contribute to the company's goals, which can be appealing to a hiring manager.

Fit with the company culture

Stating that you enjoy working in a fast-paced, collaborative environment aligns with the company's culture and suggests you'd be a good team fit.

Close with a strong thank you statement

A polite thank you not only shows good manners but also reiterates your enthusiasm about the possibility of joining their team, leaving a positive last impression.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Copywriter Roles

• Advertising Copywriter Cover Letter Guide
• Copywriter Cover Letter Guide
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• Digital Copywriter Cover Letter Guide
• Entry-Level Copywriter Cover Letter Guide
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• Senior Copywriter Cover Letter Guide

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Copywriter cover letter example

Cover letter header

Cover letter greeting, cover letter introduction, cover letter middle part (body), how to close a copywriter cover letter (conclusion and sign-off).

When recruiters hire copywriters, they expect prose that sings. There’s no better way to prove your skills than creating a copywriter cover letter that displays your best. There’s a method to cover letter writing, just as there’s a method to excellent copywriting.

In this cover letter guide, along with the corresponding copywriter cover letter example, we’ll cover the following topics to help you write the best cover letter possible:

• How to choose the best cover letter format and what paragraphs the cover letter should include
• How to get the most out of each cover letter paragraph (header, greeting, intro, body and conclusion)
• What approach to take when writing your cover letter
• What mistakes to avoid when writing your copywriter cover letter.

You know the tricks of the writing trade, but a cover letter is a unique case. You need to tread the line between bragging and underplaying your skills while explaining why you are the right copywriter for the job. Let us help you elevate your application with the tips and tricks in this guide. (You can also check out our library of cover letter examples for inspiration

Best format for a copywriter cover letter

Copywriter cover letters follow the same basic structure as other letters. Your application letter should contain the following elements:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

While you definitely want to show off your writing skills, you also want to stick closely to what recruiters want: An overview of your talents, how you approach your job and what it’s like to work with you to create excellent advertising campaigns.

For general advice on writing cover letters, peruse our comprehensive cover letter guide. This guide is targeted specifically for copywriters.

This copywriter cover letter example is a good foundation to develop your own professional application:

If you’re looking for additional inspiration for cover letter writing, you can check out our related marketing cover letter samples:

• Digital Marketing cover letter sample
• Marketing Manager cover letter sample
• Marketing cover letter sample
• Social Media Manager cover letter sample
• Writer cover letter sample
• Marketing Coordinator cover letter sample
• Event Coordinator cover letter sample
• Public Relations cover letter sample
• Event Manager cover letter sample
• Marketing Assistant cover letter sample
• Brand Ambassador cover letter sample

The eye is naturally attracted to graphic elements. Thus, your cover letter header, which sits at the top of your document, will likely create a recruiter’s first impression of you. It also performs the important task of presenting your contact information. Don’t rely on your resume. If your copywriter cover letter wows the HR person, don’t take the chance that they will reopen your resume to contact you. Make that initial contact as easy as possible! Check out the header of our copywriter cover letter sample for more ideas on creating your own.

Your resume design and cover letter design should be consistent. The two documents are part of the package that forms your application.

Here’s where your research comes into play. What is the culture of the company you’re applying to? Make sure the greeting of your letter reflects that culture and uses the name of a person whenever possible.

Most of our cover letter samples begin with “Dear Mr./Ms./Dr. [surname here]. If you are not sure of a person’s honorifics, simply use their first and last names. You may go more casual if you know for certain that the company is also casual. “Hi Ad Department” or “Greetings Y’all” may be appropriate. Use your judgment and if you’re unsure, stick with “Dear.”

The aim of letter greeting / salutation: Open your cover letter with a greeting that fits the situation and addresses an individual when possible.

Dear Ms. Orton,

As a copywriter, you have to hit the ground running with great copy. You’ve addressed the hiring manager, now you need to introduce yourself and your career, but most importantly, you need to answer their biggest question: “Why should I hire you?” Do that by addressing their most pressing needs with one or two sentences that show that you know how to fill those needs. Below you’ll find the introduction from our copywriter cover letter example.

The aim of the cover letter intro: Grab the attention of the HR person so they want to keep reading.

As a leading retail copywriter, I understand that the right words can make the products fly off the shelves. As the daughter of a shopkeeper, explaining features and benefits is in my DNA. Two degrees in English and over ten years of copywriting experience give me the confidence to hone the messages.

The middle paragraphs of cover letters get to the heart of your career. You have some breathing room so you can develop some impressive turns of phrases, but make sure you are staying focused on your ultimate goal: aim each achievement and attribute your list squarely at your prospective employer’s needs.

The words you choose as well as the successes you highlight are telling, so think carefully and adjust for each new job application. (This will help you get past the Applicant Tracking System as well.) Break up your paragraphs with a bullet-pointed list of examples of branding brilliance that will also attract the eye of your reader. See the middle section of our copywriter cover letter sample below.

The aim of the body of your cover letter: Craft excellent prose as you detail the success you can transfer to your new position.

I have created copy for online product listings, in-store point of sale materials, monthly customer magazines and all kinds of print and online advertising. Whether it is a long-form article on how to cook for the perfect picnic or crafting a slogan for the latest seasonal range, I take pride in crafting communication to reach our customers. I am used to working with the wider marketing team to ensure that my copy fits with the marketing visuals and over the six years I have become a valued sounding board for many of the marketing concepts that have been introduced. Our team were regular winners at multiple annual marketing awards and many of my ad campaigns have been critically acclaimed (one led to an unprecedented sales uplift of 1400%).

You’ve made your point, now you need to sum up. Remind your prospective employer what makes you a standout candidate. Then, if you have room, offer a personal touch. Maybe you wrote copy for a product you truly love. Maybe you are proud of your mentoring efforts with a new coworker. A tidbit you can expand on in your interview is a great hook.

Finally, be forward about expressing your interest in an interview. All our cover letter samples include a call-to-action or direct interview request. See how this is done in the excerpt from our copywriter cover letter sample below.

The aim of this part: Reiterate why you’re a great fit for the job and respectfully ask for an interview.

I enclose a wide-ranging portfolio of my most successful retail copywriting (along with its impact on sales). I am naturally a regular customer at Heart and Home and have a few ideas that I would love to discuss during a potential interview. Sincerely, George Jones

A great page layout instantly conveys your professionalism and expertise. Consider using a cover letter template to create an eye-catching layout with minimal hassle.

Key takeaways

• Show off your writing abilities from the start.
• Tell the hiring manager how you will make a difference.
• Use strong language, but stay on the right side of bragging.
• Choose examples aimed at the skills your prospective employer seeks.

Free professionally designed templates

How to Write a Copywriter Cover Letter (With Template)

Gabriele Culot

December 13, 2023

Last Update

August 05, 2024

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A well-tailored cover letter: The key to job application success

Cover letter tips, how to structure your copywriter cover letter, copywriter cover letter template, get your career rolling with deel, key takeaways.

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Copywriter cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search  translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Copywriter sample cover letter you can easily adapt and personalize

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:  Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the  talent acquisition  team, recruiters, or human resources reps.
• Demonstrating research:  A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:  Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:  Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:  Job postings often include  specific skills or qualifications  the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:  Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:  Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include contact information:  Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
• Use headers and sections:  Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:  Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:  Incorporate relevant keywords from the Copywriter  job description  and company website into your cover letter. This can help your application pass through  applicant tracking systems (ATS)  used by many employers.
• Highlight achievements with bullet points:  Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:  Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:  Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:  Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):  If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread thoroughly:  Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a call to action:  Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:  If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:  Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:  Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:  An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:  Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:  Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:  Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:  While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:  Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

Express your enthusiasm for the  Copywriter  position at [Company Name]. Share your passion for crafting compelling and persuasive messages, emphasizing your eagerness to contribute to a creative and dynamic copywriting team. If any referrals played a role in your decision to apply, briefly mention them in this section.

About your current role

Highlight your achievements in crafting impactful and compelling copy. Emphasize innovative strategies you've employed to enhance communication and success through your writing. Showcase your role in implementing specific techniques or tools that have yielded measurable outcomes, demonstrating your proficiency in driving positive change through your copy.

Connect your current copywriting responsibilities and projects to the value you would bring to the new role, underscoring your ability to contribute to the company's overall communication strategy.

About your experience

Detail your hands-on experience in leading copywriting efforts, ensuring adherence to established processes and standards, and fostering a culture of continuous improvement. Clearly communicate that your overall writing skills and preparation for the role are solid and well-honed, highlighting any soft or transferable skills developed throughout your  career path .

Notable achievements

Showcase specific accomplishments that exemplify your skills as a Copywriter. Whether you played a key role in overcoming writing challenges, contributed to the delivery of outstanding results, or helped launch a successful campaign, succinctly mention these achievements. Describe how they were measured and their impact on the team or organization.

Why you want to work there

Highlight specific aspects of the company's reputation, mission, and values that resonate with you as a writer. Convey how these align seamlessly with your professional goals and how you envision contributing to the company's success through your writing. Connect your passion for effective communication with the unique attributes of the company that make it an ideal fit for your career aspirations.

Specific projects or initiatives that motivated you to apply

Demonstrate your thorough understanding of the organization by referencing specific projects or initiatives that have captured your interest. Draw connections between these initiatives and your writing skills and experiences, emphasizing how your contributions align with the company's goals. This shows your genuine interest and highlights your proactive approach to researching and aligning with the company's mission.

Wrap up the letter by reiterating your eagerness to contribute to the company's success through your writing. Express your excitement about the possibility of further discussing how your skills and experiences align with the company's objectives. Encourage the reader to  reach out with any questions  and sign off with a friendly yet professional salutation.

Dear [Hiring Manager’s name],

I am writing to express my interest in the Copywriter position at [Company Name], as advertised. With a passion for storytelling, a flair for creativity, and a proven track record in crafting compelling and impactful copy, I am excited about the opportunity to contribute my writing skills to your team.

About my current role

In my current position as a Copywriter at [Current Company], I have:

• Created engaging and persuasive copy for various platforms, resulting in a [percentage] increase in audience engagement and brand visibility.
• Collaborated with cross-functional teams to develop creative concepts and messaging that resonate with target audiences, contributing to a [percentage] improvement in campaign effectiveness.
• Adapted my writing style to fit the brand voice and tone, ensuring consistency across various marketing channels.

About my Copywriter experience

My experience extends to:

• Crafting copy for diverse mediums, including web content, social media, email campaigns, and print materials.
• Conducting thorough research to understand target audiences and market trends, resulting in [measurable outcome] improvements in message effectiveness.
• Editing and proofreading content to ensure accuracy, clarity, and adherence to brand guidelines.

Some of my notable achievements include:

• Developing a creative and memorable tagline for [specific campaign or brand], contributing to a [measurable outcome] increase in brand recall.
• Writing copy for a product launch that resulted in a [percentage] boost in sales within the first month.
• Contributing to the development of a content strategy that increased website traffic by [percentage] over a quarter.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its reputation for [mention aspects unique to the company and are a core part of its mission and values such as commitment to creativity, innovation in the industry, dedication to quality,...]. I am excited to contribute my writing skills and creativity to help your organization achieve its communication goals.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific project or achievement]. I believe my background in copywriting aligns seamlessly with your organizational objectives. My passion for crafting compelling narratives and my commitment to delivering high-quality content would make me a valuable addition to your team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Copywriter role at [Company Name]. I look forward to the possibility of contributing to your team's success.

[Your Full Name]

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?  Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on  the get-hired content hub .

About the author

Gabriele Culot is a content manager and writer passionate about exploring the future of work and its opportunities. An advocate of remote and flexible work models, he is a strong believer in their power to expand access to opportunities and help build richer and more diverse connections. At Deel, he focuses on worker-related and community content, from immigration guides to workplace innovation, from digital nomad lifestyle to workplace wellbeing.

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Copywriter Cover Letter Example

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Start your Copywriter cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or most relevant experience. Make sure to express your interest in the position and the company, explaining why you're drawn to them. For example, "Dear [Hiring Manager's Name], As an experienced Copywriter with a passion for storytelling and a proven track record in creating compelling content, I was thrilled to see your job posting for a Copywriter at [Company Name]." This approach is personal, professional, and shows that you've done your research about the company. It also immediately highlights your relevant skills and enthusiasm for the role.

The best way for copywriters to end a cover letter is by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting further conversation. For example, "I am confident that my skills and passion for storytelling make me an excellent fit for your team. I would love the opportunity to further discuss how my background in copywriting can contribute to your company's goals." This ending is effective because it reiterates your qualifications, shows your interest in the role, and encourages the employer to move forward with you. Always remember to thank the reader for their time and consideration. Lastly, sign off professionally with "Sincerely" or "Best Regards," followed by your name.

Copywriters should include the following elements in their cover letter: 1. Contact Information: This includes your full name, address, phone number, and email address. It's also a good idea to include your LinkedIn profile or professional website if you have one. 2. Personalized Salutation: Always address the hiring manager directly if you can find their name. If not, use a professional greeting such as "Dear Hiring Manager." 3. Introduction: Briefly introduce yourself and mention the position you're applying for. You can also mention where you found the job posting. 4. Body of the Letter: This is where you sell yourself. Highlight your relevant skills, experiences, and achievements. As a copywriter, you should focus on your ability to write compelling and persuasive content. Mention any successful campaigns you've worked on, the results they achieved, and how you contributed to them. 5. Knowledge of the Company: Show that you've done your research and understand what the company does and its values. Explain why you're interested in working for them and how you can contribute to their goals. 6. Call to Action: Conclude the letter by expressing your interest in discussing the role further and thanking the hiring manager for their time. 7. Professional Closing: End with a professional closing like "Sincerely" or "Best regards," followed by your name. 8. Attachments: Don't forget to mention that you've attached your resume or any other required documents. Remember, as a copywriter, your cover letter is not just a formality, it's also a sample of your writing skills. Make sure it's well-written, engaging, and free of typos and grammatical errors.

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3 Copywriter Cover Letter Examples Standing Out in 2024

• Copywriter Cover Letter
• Copywriter No Experience Cover Letter
• Editor/Copywriter Cover Letter
• Write Your Copywriter Cover Letter

As a copywriter, you’re more than just a wordsmith—you’re a creative strategist with a knack for data analysis. Every piece of copy you create is tailored to match the target audience.

You’ve written countless social media posts, newsletters, blog posts, press releases, and product descriptions, so you know how to convert casual readers into customers. That skill will come in handy when writing a cover letter to complement your copywriter resume .

We’ve analyzed thousands of job descriptions to determine what will give you the best chance of success. Check out our copywriter cover letter examples and tips to land a new job!

Copywriter Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your Copywriter cover letter!

123 Fictional Avenue Portland, OR 97201 (123) 456-7890

December 12, 2023

Harper White Wieden+Kennedy 123 Fictional Lane Portland, OR 97201

Dear Ms. White:

Crafting compelling stories and engaging my imagination during my creative writing studies left a lasting impression on me, striking a spark within my spirit and igniting my love for words. I began seeking ways to blend this passion with my career, and for the past four years, I’ve been fortunate to do just that. Now, I’m thrilled to seize the opportunity to become the next copywriter at the renowned Wieden+Kennedy in beautiful Portland, OR.

In my recent role as senior copywriter at Phase2, I leveraged my knowledge in SEO and keyword research to optimize web content, driving a 12.7% increase in organic search traffic over six months. My proficiency with tools like SEMrush and Google Keyword Planner allowed me to target high-value phrases, significantly improving our content’s discoverability in an increasingly competitive market.

Before Phase2, I spearheaded A/B testing strategies for email marketing campaigns to maximize customer engagement at Akamai. By analyzing open and click-through rates, I identified the most effective subject lines and CTAs that resonated with our audience. Over one year, these tests resulted in a 9.8% increase in overall conversion rates for our campaigns.

Now at Wieden+Kennedy, I’d love to bring my SEO expertise, refined keyword research skills, and track record for valuable experimentation to drive even better results for your clients. By creating captivating copy that resonates with audiences and skillfully incorporates smart marketing insights, I believe we’ll be able to elevate each project to new heights of success.

I’m excited for the opportunity to discuss how my experience and passion for crafting inspiring messages can make a powerful impact as your copywriter at Wieden+Kennedy. Let’s connect and create stories that inspire and captivate the world.

Why this cover letter works

• And instead of just stating that you’re capable, demonstrate it through a narrative of your past experiences, using numbers to validate your claims. For example, perhaps you produced engaging content that increased organic search traffic by 30% quarter after quarter.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Copywriter No Experience Cover Letter Example

Copy this text for your Copywriter No Experience cover letter!

123 Fictional Avenue Dallas, TX 75201 (123) 456-7890

Amelia Martin Amazon 123 Fictional Lane Seattle, WA 98101

Dear Ms. Martin:

With Amazon registering 58.1% of referrals from YouTube and 12.4% from Facebook, I’m enthusiastic about bringing my skills to Amazon as a social media Intern at your Seattle office. My experience spans content creation, hashtag research, and more, elements I’m confident will help invigorate Amazon’s expansive sphere.

My most recent internship role was with BlueWave Technologies, a Seattle-based tech firm. My main responsibility was to generate compelling content, which led to a 33% surge in engagement and brought in over 1,128 new followers in less than three months.

Back to my work with a Seattle-based café during an academic project at Portland Community College, my task was to research and identify trending hashtags related to our industry. Utilizing tools such as Hashtagify and Google Trends, I meticulously selected hashtags that saw a 17% increase in organic post visibility.

In my uncle’s HVAC business, I spearheaded a Facebook Ads campaign leveraging a budget ranging from $246 to $358. Through precise audience targeting and A/B testing, the campaign successfully yielded a 6.4% conversion rate.

I’m eager to hone my digital savviness while actively fostering a potent social media presence that resonates with Amazon’s diverse customer base. Looking forward to discussing this role further. Thank you.

• See how Amir brings up how different social media platforms drive traffic to Amazon. This approach serves a dual purpose: It shows you did your homework on the company and sets the tone for the rest of your piece.

Editor/Copywriter Cover Letter Example

Copy this text for your Editor/Copywriter cover letter!

Noah Brown Southwest Airlines 123 Fictional Lane Dallas, TX 75201

Dear Mr. Brown:

Being a digital enthusiast with wanderlust in my veins, I’ve discovered an intersection between my passion for creative content strategies and my love for traveling. Flying with Southwest Airlines has helped me understand how strategic content impacts customer experience, and it’s this understanding that propels my desire to contribute as a content strategist at your prominent airline.

As a head of digital strategy at Neiman Marcus, a Dallas-based luxury department store, I exploited WordPress to overhaul our website approach. By focusing on an improved digital customer journey, we increased organic traffic by 23%. Implementing content personalization, we saw an average of 14% boost in sales within 16 months.

Formerly, at Securus Technologies, I developed a keen understanding of information architecture. Redesigning the structure of our customer support portal bolstered customer engagement and dropped “support request” bounce rates by 9%, indicating customers acquired the information they sought more efficiently.

I was involved closely with the multimedia production unit at EnLink Midstream. There, I worked with a team that produced riveting content for our online channels. We saw a noticeable increase in social media engagement and a 19% increase in video views. Combining this with analytics-driven strategic planning helped us achieve a demonstrable content ROI of 687%.

My experiences with Neiman Marcus, Securus Technologies, and EnLink Midstream have allowed me to wield WordPress, personalize content, utilize information architecture, and produce multimedia content effectively. Joining Southwest Airlines’ team would enable me to bring these skills to the forefront, enhancing customer experiences and their interaction with your brand. I’m eager for the opportunity to contribute in a meaningful way.

Maya Haddad

• For instance, you could say you are eager to harness the content optimization techniques and audience engagement strategies you’ve mastered to enhance digital presence and customer interaction at the hiring company. Be sure to specify your goals in alignment with the company’s objectives.

Related cover letter examples

• Copywriter resume
• Social media manager
• Digital marketing

How to Format a Copywriter Cover Letter

Writing a cover letter for a copywriter position might seem daunting at first, but it’s actually not too far off from the things you do for a living. It all comes down to identifying the target audience, learning everything about them, and ensuring your cover letter hits all the beats and ticks all the boxes.

Therefore, it’s important to read the job description carefully and certify you’re updating your cover letter to match. Copywriting roles can vary based on the company, ranging from an editor to a blog writer, so make sure your cover letter reflects your enthusiasm for the role and the fact that you know what it’s all about.

Copywriter cover letter introduction

Just as good ad copy starts with a strong hook, your cover letter needs to do the same. Recruiters won’t cut you any slack here!

For starters, dig into the research and try to find out the name of the person you’re sending your cover letter to so that you can personalize your greeting. If your research is fruitless, settle for a “Dear Hiring Manager” or “Dear [Company] Team.”

With the greeting out of the way, spend some time crafting the perfect opening paragraph. It should explain why you’re the right copywriter for this job, so don’t be shy and mention a key skill of yours that the company seeks, such as SEO optimization. Make a personal connection with the company to seal the deal.

The below opener just doesn’t work. It’s dull, and as a copywriter, showcasing creativity in every paragraph is paramount.

Boring…

I saw your job listing online and I wanted to apply for this copywriting job.

This is so much better! The candidate instantly gets into why they’re a good fit for the role, and they even use numbers to make their claims pop.

Compelling!

With Amazon registering 58.1% of referrals from YouTube and 12.4% from Facebook, I’m enthusiastic about bringing my skills to Amazon as a social media Intern at your Seattle office. My experience spans content creation, hashtag research, and more, and I’m confident all those elements will help invigorate Amazon’s expansive sphere.

Copywriter cover letter body

You know better than anyone that working as a copywriter doesn’t just mean being able to write good copy. Your success is always measured by important metrics, from conversions to open rates, so utilize that for your cover letter. 

In the body paragraphs, focus on highlighting the wins you’re most proud of and those that align well with the job description . 

You could, for instance, talk about how your content strategy increased web traffic by 40% within 6 months, and how you used tools like SEMRush and Google Analytics to achieve that.

Let’s flip it around and imagine the job you’re applying for strongly focuses on social media. In such instances, mention how you collaborated with the design team using Adobe Creative Suite to craft exciting Instagram posts, increasing social media shares by 39%.

That’s so impressive!

In my recent role as senior copywriter at Phase2, I leveraged my SEO and keyword research knowledge to optimize web content, driving a 12.7% increase in organic search traffic over six months. My proficiency with tools like SEMrush and Google Keyword Planner allowed me to target high-value phrases, significantly improving our content’s discoverability in an increasingly competitive market.

Copywriter cover letter closing

High-quality copy stays consistent and engaging throughout, and so should your cover letter. The closing paragraph and signoff can help you create a memorable farewell with recruiters picking up the phone to call you right away.

Use this paragraph to emphasize that you’re a good fit. This means researching the company culture and mission and mentioning it to score some brownie points. For instance, if you’re applying to work at a marketing startup, mention how you’re no stranger to that fast-paced and goal-oriented mindset.

Don’t forget to mention your excitement about discussing your copywriting skills further. You can also include a key skill, such as your expertise in brand research, to emphasize what you’ll bring to the role.

This closer is much too generic to impress a recruiter seeking copywriters. It doesn’t show that the candidate did any research.

That didn’t work…

I want an office job and I can start right away so please let me know if you want to hire me.

Now, this is much more impressive. The candidate highlights their experience and what they’re able to bring to the job.

As a copywriter, you’re no stranger to in-depth research, so put those skills to good use when you write your opener. Check the company website, LinkedIn, and job description , or perhaps even reach out to someone you know who works there before sending your application.

Anything that showcases your ability to craft copy that engages and converts is worth mentioning. Include metrics like increases in organic search rankings or website traffic, social media following, or ROI on marketing campaigns.

There’s a lot of overlap between copywriting and other jobs, such as marketer, content writer, SEO specialist, or brand manager. Try to lean into transferable skills and include examples of your copy to show you’re ready for the job.

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Copywriter Cover Letter Samples & Examples That Worked in 2024

Crafting the perfect copywriter cover letter is your first chance to showcase your wordsmithing skills. Think of it as creating compelling content that convinces hiring managers you're the right fit.

In this guide, we'll share tips, examples, and templates to help you draft a cover letter that's not just read, but remembered. Let's cut to the chase and get your words working wonders!

Keep reading to learn all about:

• Exploring valuable copywriter cover letter examples
• Formatting your cover letter the best way
• Crafting an effective copywriter cover letter header & headline
• Creating a personalized greeting on your copywriter cover letter
• Writing a compelling copywriter cover letter introduction
• Showing your professional value as a copywriter in your cover letter
• Using powerful action words to boost your cover letter
• Ending your copywriter cover letter with a strong closing statement
• Avoiding common cover letter mistakes
• Pairing your cover letter with a great copywriter resume
• The average salary and job outlook for copywriters
• Navigating top job search resources for copywriters

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

Copywriter cover letter example

Why does this cover letter example work?

• Clear structure: The cover letter is well-organized, with distinct sections for expressing interest, showcasing qualifications, and closing the letter. It follows a logical flow that is easy to read.
• Technical proficiency: The mention of proficiency in software programs like ActiveCampaign, HubSpot, and Marketo is very relevant. These tools are essential for modern copywriting roles and demonstrate the applicant's technical skills.

What could be improved?

• Lack of quantifiable details: The letter mentions a "proven track record" but doesn't provide specific metrics or examples. Including quantifiable details like percentage increases in SEO performance or engagement rates would make the accomplishments more tangible and impressive.
• Weak closing: While the closing is polite, it lacks a strong call to action. The applicant could add a sentence expressing enthusiasm about a potential interview and specify a time frame for follow-up.

Marketing copywriter cover letter sample

• Relevant skill mention: The cover letter highlights relevant skills such as email campaign development , content creation , and social media marketing . This aligns well with typical responsibilities of a marketing copywriter.
• Professional certifications: Mentioning the certification as a Certified Marketing Management Professional adds credibility and shows a commitment to continuous learning.
• Weak language and phrases: The cover letter uses phrases like "responsible for" which can come off as passive. Instead, use strong action verbs. For example, "developing and executing email campaigns to drive sales and increase brand awareness" could be rephrased as "strategized and implemented email campaigns that boosted sales by X% and elevated brand awareness."
• Insufficient company research: The letter would benefit from showing more understanding of Part Services, Inc. Mentioning specific projects, values, or industry positioning would convey deeper interest and initiative.

Social media marketing specialist cover letter sample

• Relevant educational background: The cover letter clearly states that the applicant has a bachelor's degree in Business Administration with a focus on Marketing, which is highly relevant to the position. What's more,  including the Dean’s Award highlights academic excellence and suggests a drive for success.
• Professional tone: The cover letter maintains a polished and professional tone throughout, which is essential for making a positive impression on hiring managers. The respectful and articulate language demonstrates the applicant's professionalism and suitability for a corporate environment.
• Generic introduction: The introduction is polite but generic. Crafting a more engaging introduction could better capture the reader’s attention. For example, starting with a success story or a compelling statement about the company could be more engaging.
• In-depth application of skills: While the cover letter lists responsibilities, it lacks specific examples of how these tasks led to successful outcomes. Detailed examples of skills in action, such as how the applicant managed marketing interns to boost productivity or controlled advertising budgets to maximize ROI, would provide a stronger case.

1. How to format your copywriter cover letter to impress

Formatting your copywriter cover letter is like structuring a well-crafted blog post. You want it to look good, flow smoothly, and keep the reader engaged. Here are some general tips to nail the format:

• Keep it clean and simple: Don’t go overboard with fancy fonts or colors. Stick to something professional like Arial or Times New Roman, and use a standard font size, 11 or 12 points. Simplicity makes your letter look polished and ensures readability.
• Make it easy on the eyes: Use short paragraphs and plenty of white space. Nobody likes reading a giant wall of text. Break up your information into digestible chunks, which helps the reader follow along without getting overwhelmed.
• Align it right: Left-align your text. It’s the easiest to read and the most professional-looking. No need to get creative here. Left alignment is a classic choice that makes your content feel well-organized.
• Line breaks are your friends: Use them generously. Add space between your address, the date, and the recipient’s information at the top, as well as between paragraphs throughout the body. This enhances the structure, making your letter look neat and easy to navigate.
• Keep it concise: Aim for one page. This isn’t your life story, just the highlights. Hiring managers are busy and appreciate brevity that still conveys all necessary information. Focus on your most relevant achievements and skills.
• Bullet points for emphasis: If you need to list achievements or skills, bullet points will help you do just that. They make important information pop. This format allows the reader to quickly scan for key points without losing interest.
• Signature style: End with a professional sign-off. Your closing should be just as polished as the rest of your letter. Use phrases like "Sincerely" or "Best regards" followed by your full name. And if you’re sending a hard copy, don’t forget to add your handwritten signature!

With these formatting tips, your copywriter cover letter will look sleek and professional, making it easy for any hiring manager to see that you’ve got what it takes. Now that you've got the structure down, let’s dive into the specific sections and make your cover letter truly compelling.

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2. how to craft an effective copywriter cover letter header & headline.

The first step to writing your cover letter as a copywriter is to craft an effective header and headline.

For your cover letter header , you'll need to create a block of text placed in the upper lefthand corner of the document. In this header will be all the necessary details about the company you're applying for and your professional information.

As for your cover letter headline , this is a short title used to grab the reader’s attention and preview the information that is to come. A strong headline can make the difference between whether or not an employer reads through your whole cover letter.

To help illustrate how to create these elements, check out the following examples:

Formatting the header

In your copywriter cover letter header, you can vary the format according to your stylistic preferences. However, there should always be between 3 to 4 lines of text that contain the following information:

• Your name and professional title
• Your professional contact information (phone number, email address, link to your portfolio or LinkedIn profile)
• The name of the hiring manager
• The name of the company (and department, if applicable)
• The company's address

Let's take a look at two contrasting examples: 

Bad cover letter header example

John Smith Copywriter | 123 456 7890 | [email protected]

To: StarMedia

Why is it so bad?  This header is lacking crucial information and uses an unprofessional email address. It doesn't include the name of the hiring manager, the full company name, company department, or the company's address. The casual email address makes it appear unprofessional and can leave a poor first impression. Proper formatting and thorough details are necessary to make your header look polished and professional.

Good cover letter header example

From: John Smith , Copywriter (123) 456-7890 | [email protected] | linkedin.com/in/john-smith

To: Mary Jones, Hiring Manager Star Media Solutions, Communications Department 1234 Street Address Chattanooga, TN 37407

Why is it so much better? This example is clear, well-organized, and easy to read. It includes all necessary contact details and ensures that the hiring manager can quickly identify key information.

Writing the headline

Your headline is your golden opportunity to grab the hiring manager's attention right after they've scanned your header. A strong headline can set the tone for the entire cover letter, making them eager to read more. Here's how to do it right:

What makes a strong headline?

• Clear and specific: The headline should be straightforward and directly relate to the job you're applying for.
• Value proposition: Highlight what you bring to the table. What makes you unique?
• Relevance: Make sure it’s relevant to the job description and the skills required.
• Concise: Keep it short and to the point — aim for one succinct sentence.

Bad cover letter headline example

Cover Letter for Copywriting Position

Why does it fall short? This headline is generic and doesn’t convey any unique information about the applicant. It lacks a value proposition and fails to engage the reader. It doesn’t give the hiring manager any reason to continue reading.

Good cover letter headline example

Experienced Copywriter Specializing in Digital Marketing Ready to Elevate Your Brand

Why does it hit the mark? This headline is specific, concise, and highlights the candidate’s specialization. It immediately tells the hiring manager what value the candidate can bring to the company.

When crafting your headline, think of it as a mini advertisement for yourself. Make it pop, make it relevant, and make it informative. Captivate the hiring manager from the get-go, and they'll be more likely to dive into the rest of your carefully crafted cover letter.

3. How to personalize a greeting on your copywriter cover letter

Following your headline will be your cover letter greeting. This is a very brief introductory statement that lets the reader know to whom the cover letter is specifically addressed.

Rather than using a vague greeting — such as “To Whom It May Concern” — we recommend researching the company beforehand to uncover the exact person who will review your application. By doing so, you show the employer that you have great attention to detail, as well as indicating your strong work ethic.

And where to find the right name?

• Company website: Start by checking the company's website. Often, there will be a team or staff page listing key personnel. Look for someone in HR or the department to which you are applying.
• LinkedIn: LinkedIn is a treasure trove of information. Search for the company and navigate to the employees section. You can often find the hiring manager or department head here.
• Job posting: Sometimes, the job posting itself will mention the name of the hiring manager. Double-check the top and bottom of the listing for any contact information.
• Call the company: If all else fails, don't hesitate to call the company's main office. Politely ask the receptionist for the name of the person handling the hiring for the position you're applying for.

Here are 3 examples of personalized cover letter greetings

• Dear Head Manager Jane Doe,
• Dear Mrs. Jane Doe,
• Dear Mrs. Jane Doe & the Marketing Team,

If you're unable to determine exactly which person at the company is responsible for hiring, try out one of the following alternatives:

Examples of general yet professional greetings

• Dear Hiring Manager,
• Dear Marketing Team,
• Dear [Company Name] Recruitment Team,
• Dear Marketing Department,

All in all, taking the time to personalize your greeting demonstrates your attention to detail and commitment to the application process. Even if you can't pinpoint the exact person, using a professional and targeted alternative shows that you've put thought into your application. Remember, first impressions matter — make yours count.

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4. How to write a compelling copywriter cover letter introduction

With your header, headline, and greeting in place, it’s time to write the introduction paragraph of your copywriter cover letter.

By the time the reader reaches this introduction, they should already be intrigued and impressed by the headline and greeting. To keep their attention, your introduction should contain the following information:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Bad example of a cover letter introduction

To Whom It May Concern,

I am writing to express my interest in the copywriting position at your company. I have some experience in writing and think I would be a good fit for your team.

Why is it weak? This introduction is vague and lacks specifics. It doesn’t provide a clear overview of the applicant's experience or why they are enthusiastic about the role. The generic greeting, "To Whom It May Concern," also makes it appear impersonal and uninspired.

Good example of a cover letter introduction

To the [Company Name] Hiring Manager,

I am a Copywriter with 3+ years of specialized experience in website writing and Search Engine Optimization. Previously, I was contracted by your Head of Communications, Jane Doe, as a freelance writer to create landing page copy for your website. After giving the content I created an excellent review, Ms. Doe recommended I apply for a full-time position with your company.

Why is it spot on?  This introduction is effective because it immediately establishes credibility by mentioning relevant experience and a mutual acquaintance. The applicant highlights specific skills in website writing and SEO, making it clear they have the expertise needed for the role. Additionally, referencing a recommendation from a company insider adds a layer of trust and connection.

Tips for fresh graduates

Starting a cover letter can be especially challenging for fresh graduates who may have limited professional experience. However, you can still capture the hiring manager's attention with a strong, engaging introduction. Here are some tips to help you get started:

• Highlight relevant coursework or projects: Mention specific courses or projects that are directly related to the job you’re applying for. This shows that you have a foundational knowledge and applicable skills.
• Showcase your enthusiasm: Express genuine interest and excitement about the role and the company. Passion can often make up for a lack of experience.
• Leverage internships or volunteer work: If you've had any internships, part-time jobs, or volunteer experiences, mention them. Practical experience, even if not paid, can set you apart.
• Reference a connection or referral: If someone within the company referred you, be sure to mention it. Networking can play a big role in getting your foot in the door.
• Draw attention to your skills: Highlight any specific skills that are relevant to the job, even if gained outside of a traditional work environment. This could include soft skills like communication or organizational skills.

Cover letter opening example for a fresh graduate

Dear Jane Doe,

As a recent graduate with a Bachelor’s degree in Marketing, my capstone project in digital content creation sparked my enthusiasm for copywriting and content strategy. During an internship at XYZ Agency, I had the opportunity to assist in developing social media copy that increased engagement by 20%. I am excited about the possibility of bringing my fresh perspective and passion for storytelling to your esteemed team at [Company Name].

This introduction immediately ties academic experience to practical results, highlights enthusiasm for the role, and shows the candidate's eagerness to contribute to the company.

By focusing on what you've done and how it relates to the job you’re applying for, you can craft an introduction that makes a strong impression, even as a fresh graduate.

5. How to show your professional value as a copywriter

After your cover letter introduction is complete, the next major element of the document are the body paragraphs . In general, you should aim to include 2 to 4 body paragraphs that answer each of the following questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

Accomplishments are highly important on any cover letter, as they help to show employers what real-life and quantifiable value you can bring to their company.

Equally crucial is the articulation of your skills within the context of your achievements and experiences. Mentioning your skills gives employers a clearer picture of your capabilities and how they align with the needs of the position.

Here are six useful skills for a copywriter to highlight

• SEO Optimization: Essential for driving web traffic.
• Content Strategy: Helps in planning and executing content that aligns with business goals.
• Creative Writing: Keeps content engaging and unique.
• Data Analysis: Useful for measuring the effectiveness of your content.
• Project Management: Ensures that deadlines are met and projects are well-coordinated.
• Adaptability: Ability to write for different audiences and platforms.

Incorporating these skills in a relevant context can make your cover letter much more compelling and show that you're well-suited for the role.

Here's an example of how to describe accomplishments in a copywriter cover letter

As a freelance Copywriter for [Previous Client], I created landing page copy that boosted their conversion rates by 45%. Additionally, I wrote a wide array of newsletter CTAs used in both their web copy and blog content that led to a 65% increase in subscriptions.

Furthermore, I managed a content calendar that included blog posts, social media updates, and email campaigns, resulting in a 30% increase in overall engagement. I also spearheaded a rebranding project that included rewriting all web copy, which contributed to a 50% increase in site traffic within three months.

These results were achieved by leveraging my SEO Optimization skills to ensure the content was discoverable, my Creative Writing abilities to make it engaging and persuasive, and my Project Management expertise to keep all elements on track.

Combining detailed accomplishments with relevant skills in the context of your experiences provides a well-rounded view of your professional value. This approach not only shows what you've done but also how you did it, emphasizing your suitability for the copywriting position.

6. How to boost your cover letter using powerful action words

Using powerful action verbs in your copywriter cover letter is essential for making your experiences and accomplishments stand out. These verbs help to convey a sense of action and responsibility, allowing hiring managers to see exactly what you have done and the impact you can bring to their team.

Why are action verbs important?

• Showcase initiative: Action verbs highlight that you are proactive and capable.
• Clarify roles and results: They provide clarity about your specific contributions and achievements.
• Engage the reader: Dynamic language can make your cover letter more engaging and interesting to read.
• Create a sense of authority: Using strong verbs establishes you as a confident and competent professional.

Best action verbs for a copywriter cover letter

• Crafted: Demonstrates creativity and skill in writing.
• Optimized: Shows your strategic approach to improving content performance, especially in SEO.
• Generated: Indicates your ability to produce content that drives results.
• Developed: Highlights your role in content creation from concept to completion.
• Executed: Implies thorough implementation of strategies or campaigns.
• Spearheaded: Conveys leadership in projects and initiatives.
• Revamped: Indicates your proficiency in improving or revitalizing existing content.
• Amplified: Shows your ability to enhance or boost the impact of content.
• Collaborated: Highlights your teamwork skills.
• Analyzed: Demonstrates your ability to assess and improve content based on data.

Using powerful action verbs throughout your cover letter can significantly enhance its impact, demonstrating your proactive nature and the tangible results of your work. Make sure to integrate them naturally and contextually to create a compelling narrative that captures the hiring manager’s attention.

7. How to end your copywriter cover letter with a strong closing statement

The final component of your copywriter cover letter is the closing statement . As you have with the rest of your cover letter, you should take the time to ensure this element is well-written and compelling — after all, this will be the information that is most fresh in an employer’s mind as they consider you as an applicant.

In your closing statement, you should include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Bad example of a cover letter closing statement

I hope to hear from you soon. Thank you for considering my application.

[Applicant Name]

Why is it ineffective? This closing statement is quite generic and lacks enthusiasm. It doesn’t reiterate the candidate’s interest in the position, nor does it specify any follow-up actions. The final impression is rather weak and unmemorable.

Good example of a cover letter closing statement

After reviewing your company’s writing standards, I am confident that I am the ideal candidate for this position. I look forward to speaking with you further about how my copywriting content can improve your website and sales, and hope to connect within the next two weeks. I am available every weekday from 8 a.m. to 5 p.m., and the best way to reach me is (123) 456-7890.

Best Wishes,

Why does it work?  This closing statement is effective because it ties back to the job and company, reiterates the applicant’s enthusiasm, and provides clear availability and contact information. It shows initiative and eagerness to continue the conversation.

A strong closing statement is your final opportunity to make a lasting impression. Reiterate your excitement for the role, outline the next steps, and make it easy for the employer to get in touch with you. This thoughtful approach can help tip the scales in your favor and move you one step closer to landing the job.

8. How to avoid common mistakes in a copywriter cover letter

Crafting a copywriter cover letter involves more than just showcasing your skills — it's about presenting yourself as a meticulous, creative, and detail-oriented professional. However, even the most experienced writers can make mistakes . Here are some common errors and tips on how to dodge them:

• Using a generic template: A generic cover letter that lacks personalization won't make a strong impression. Hiring managers can easily spot these and may question your seriousness about the role. To avoid this, research the company and tailor your cover letter accordingly. Mention the company's name, the role, and specific ways your skills align with their needs. This shows you’ve invested time and effort into your application.
• Overloading with jargon and buzzwords:  While it's essential to showcase your industry knowledge, overusing jargon and buzzwords can make your cover letter hard to read and less genuine. Instead, focus on clear, concise language that highlights your experience and skills. Use specific examples that show your expertise without relying on clichéd terms.
• Not proofreading:  Spelling errors, grammatical mistakes, and typos can be detrimental, especially for a copywriting role where attention to detail is paramount. Always proofread your cover letter multiple times and consider getting a second pair of eyes to review it. Tools like Grammarly can also help catch mistakes you might overlook.
• Lack of quantifiable achievements:  Simply stating your responsibilities isn't enough; you need to showcase the impact of your work. For instance, instead of saying you wrote landing pages, mention that your landing pages increased conversions by 45%. Use numbers and metrics to provide concrete evidence of your success.
• Focusing too much on yourself:  A cover letter that only talks about what you want from a job won’t resonate with hiring managers. Shift the focus to what you can offer the company. Explain how your skills and experiences make you the perfect fit for their team and how you can contribute to their goals.
• Ignoring the job description:  Many applicants send out a generic cover letter without thoroughly reading the job description. This can lead to missing out on key qualifications and requirements. Make sure to match your skills and experiences with what the company is specifically looking for. Highlighting these connections can make your application stand out.

By avoiding these common mistakes and focusing on crafting a personalized, error-free, and impactful cover letter, you can surely improve your chances of impressing hiring managers. Show that you're not only a talented copywriter but also a professional who pays attention to detail and understands the importance of connecting with the reader.

9. How to pair your copywriter cover letter with a resume

Pairing your copywriter cover letter with a resume is like creating a cohesive campaign — both elements should complement each other to create a powerful, unified message.

While your cover letter is an opportunity to showcase your personality, storytelling ability, and why you're passionate about the role, your resume serves as a factual summary of your skills, experience, and accomplishments. It's crucial to make sure that these two documents together form a seamless narrative.

One way to create this cohesion is by using the same design for both your cover letter and resume. Consistent design elements make your application look polished and professional, which can leave a lasting impression on hiring managers. This consistency also demonstrates your attention to detail and organizational skills, both of which are crucial for a copywriting role.

Here are some tips on what to match in your design:

• Font: Use the same font style and size across both documents to create a uniform look.
• Color scheme: Stick to a consistent color palette to tie both documents together visually.
• Header format: Ensure that your name and contact information are presented in the same way on both the cover letter and resume. This makes it easier for hiring managers to find your details at a glance.
• Layout and spacing: Maintain similar margins, spacing, and bullet point styles to ensure both documents are easy to read and aesthetically aligned.

For example, if you use a modern sans-serif font like Arial for your cover letter, replicate that same style in your resume. Your name and contact information might be centered at the top of both documents, with each section clearly marked by consistent spacing and headers.

Pro tip: When choosing design elements for your cover letter and resume, keep them subtle and understated. The goal is to enhance readability and create a cohesive look, not to diverge attention from the content. Let your words and achievements take center stage.

Remember, pairing your cover letter with a resume that shares the same design elements not only creates a visually appealing application but also underscores your professionalism and attention to detail.

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10. average salary and job outlook for copywriters.

Understanding the financial potential and job outlook for your chosen career is crucial when planning your professional journey. According to the most recent data from the U.S. Bureau of Labor Statistics (BLS), the average yearly salary for writers and authors, which includes copywriters, was $73,690 in May 2023.

This number can vary based on factors like experience, industry, and geographic location, but it provides a solid benchmark for what you can expect to earn in this field.

The job outlook for writers and authors is also promising. Employment in this sector is projected to grow 4 percent from 2022 to 2032, which is about as fast as the average for all occupations. This steady growth suggests a stable demand for writing professionals across various industries.

What's more, the BLS projects about 15,500 openings for writers and authors each year, on average, over the decade. These openings are expected to arise from the need to replace workers who transfer to different occupations or exit the labor force, as well as from growth in the field itself.

When considering a career as a copywriter, it's essential to keep these statistics in mind. A competitive average salary combined with steady job growth indicates a healthy job market. 

11. Key resources for job seekers in copywriting

Navigating the job market as a copywriter requires more than just skillful writing; it demands the right resources to help you stand out and secure the best opportunities.

Whether you're a seasoned pro or just starting, leveraging specific job boards, freelance platforms, and industry blogs can give you an edge. From building a compelling portfolio to connecting with industry insiders, the right tools can make all the difference in advancing your copywriting career.

• Job boards and websites: LinkedIn is the go-to professional networking site. Use it to connect with industry professionals, follow companies of interest, and browse job postings specific to copywriting. Indeed offers a comprehensive job board where you can search for copywriting roles based on location, salary, and more. Glassdoor provides job listings along with company reviews, which can help you gauge the work culture and compensation packages at potential employers.
• Freelance platforms: Upwork is a popular platform for freelance copywriters. Create a profile showcasing your skills and portfolio to attract potential clients. Fiverr also offers an excellent site for freelancers where you can offer specific writing services and set your own rates. Freelancer connects freelancers with clients looking for various writing services and is useful for building a diverse portfolio.
• Industry blogs and websites: Copyblogger offers tips, tutorials, and insights into effective copywriting strategies and trends. It's a fantastic resource for anyone looking to sharpen their skills. ProBlogger focuses on blogging and content creation, providing valuable advice and job listings. The Content Marketing Institute is another excellent resource for staying updated on the latest trends and best practices in content marketing.
• Professional organizations: Joining professional organizations like the American Writers & Artists Institute (AWAI) can provide access to training programs, job listings, and networking opportunities.
• Online courses and certifications: Platforms such as Coursera and Udemy offer a wide range of courses specifically tailored to copywriting and content marketing. These courses often come with certifications that can bolster your resume. The Nielsen Norman Group also offers specialized courses in UX Writing, allowing you to expand your skill set in specific niches of copywriting.
• Networking events and conferences: Attending industry-specific networking events and conferences like Content Marketing World or the Copywriting Conference can provide invaluable opportunities to learn from seasoned professionals and connect with potential employers. These events are perfect for staying updated on industry trends and making meaningful connections.
• Portfolio showcases: Websites like Contently allow you to create a professional online portfolio to showcase your best work. Having a well-organized and visually appealing portfolio is crucial for making a strong impression on potential clients and employers. Another good option is to set up your own website using platforms like WordPress or Squarespace .

Pairing these resources with a strong portfolio and personalized applications can significantly enhance your job search. Stay proactive by regularly updating your skills and networking with industry professionals to keep ahead in the competitive field of copywriting.

Copywriter Cover Letter FAQ

How can i make my copywriter cover letter stand out from the rest.

To make your copywriter cover letter stand out, focus on personalization and specificity. Research the company thoroughly and tailor your letter to address their unique needs. Use compelling storytelling to highlight your accomplishments and skills, and employ powerful action verbs to create a dynamic narrative. Also, ensure that your cover letter is visually cohesive with your resume by using matching design elements.

Should I include metrics and data in my cover letter? If so, how?

Absolutely, including metrics and data in your cover letter can significantly strengthen your case. Cite specific achievements with quantifiable results to demonstrate your effectiveness. For instance, instead of simply stating that you improved website traffic, mention that you boosted traffic by 40% within six months through strategic content creation and SEO optimization. Metrics provide concrete evidence of your skills and achievements, making your cover letter more compelling.

How do I address gaps in my employment history in my cover letter?

When addressing employment gaps, be honest and frame them positively. Briefly mention the gap and then focus on what you did to stay productive. For example, you could write about how you took the time to further your education, pursue freelance opportunities, or even volunteer in relevant fields. Highlight any skills or experiences gained during this period that make you a stronger candidate for the position.

How can I effectively convey my creative skills without sounding boastful?

Balancing confidence with humility is key. Use specific examples to demonstrate your creative skills rather than merely stating them. For instance, instead of saying, "I am an exceptionally creative writer," provide an anecdote or result: "I developed a content series that increased audience engagement by 50%, blending humor and insights to captivate readers." This approach allows your achievements to speak for themselves, showcasing your creativity in action.

What is the best way to follow up after sending a cover letter, and how should I mention this in the letter?

A follow-up shows initiative and eagerness. Mention your intention to follow up in the closing statement of your cover letter, but do so politely. For example, "I am enthusiastic about the opportunity to discuss how my skills align with your needs. I will reach out next week to follow up on my application. In the meantime, I am available at (123) 456-7890 for any questions." Follow up within the timeframe you mentioned, preferably through email or a professional LinkedIn message, reemphasizing your interest and asking if they need any additional information.

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

All art / design cover letter examples

• Art Director
• Graphic Designer
• Interior Designer
• Photographer
• Product Designer
• Video Editor

All copywriter cover letter examples

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How To Write an Effective Cover Letter for a Copywriter (With Examples)

Introduction:

As a copywriter applying for remote jobs, your cover letter can make or break your chances of success. Your cover letter is your opportunity to grab the employer’s attention, showcase your skills and experience, and convince them that you are the right fit for the job. In this blog post, we will discuss how to write an effective cover letter for a copywriter, focusing on what to include and how to format it.

• Research the company:

Before you start writing your cover letter, research the company and the job you are applying for. Look for information such as the company’s mission statement, their core values, and the type of client they serve. This information will help you tailor your cover letter, ensuring that it aligns with the company’s goals and values.

• Start with a strong opening:

Your opening paragraph should grab the employer’s attention and make them want to read on. Start with a strong and engaging sentence that highlights your passion for copywriting and the job you are applying for.

• Showcase your skills:

The next paragraph should focus on your skills and experience. Highlight specific examples of past work or achievements that demonstrate your copywriting skills. Make sure to mention any specialized skills, such as SEO expertise or experience with a particular industry.

• Explain why you’re the right fit:

Your cover letter should explain why you are the best fit for the job. This means highlighting how your skills and experience align with the company’s goals and values. You should also indicate why you want to work for the company specifically, rather than just any remote job.

• End with a call to action:

Your final paragraph should end with a call to action, inviting the employer to contact you for an interview or more information. Make sure to thank the employer for considering your application and express your enthusiasm for the opportunity.

Conclusion:

Writing an effective cover letter for a copywriter takes time and effort but can make all the difference. By researching the company, starting with a strong opening, showcasing your skills, explaining why you’re the right fit, and ending with a call to action, you can create a compelling cover letter that stands out from the competition. In our next blog post, we will discuss how to format your cover letter for maximum impact.

Example Cover Letters

Dear [Hiring Manager's Name],

I was thrilled to see the opening for a copywriter at [Company Name]. As a creative writer with experience in crafting engaging copy for various brands, I believe I would be a great fit for the role.

I have experience writing copy for both print and digital mediums, creating content for websites, email marketing campaigns, social media, and advertising. Additionally, I have experience collaborating with designers and marketing teams to ensure the tone and message of the copy aligns with the overall brand strategy.

[Personalized information about the company - this could be about the company's mission, recent projects, or values.]

I am excited about the opportunity to bring my skills and creativity to [Company Name] and help the team create impactful content. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

[Your Name]

I am thrilled to be applying for the Copywriter position at [Company Name]. As a passionate writer with over [Number of Years] years of experience in crafting compelling copy, I am confident in my ability to bring a unique perspective to the team.

After researching [Company Name]'s mission, values, and previous work, I believe my creative skills and dedication to producing high-quality content align well with the company's goals. Throughout my career, I have honed my ability to write in various styles and tones while consistently delivering work on time.

I am particularly impressed with [Company Name]'s recent project on [Specific Project]. I would be excited to contribute to similar endeavors by bringing my experience and creativity to the table.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Best regards,

I am very excited to apply for the copywriter position at [Company Name]. As a passionate writer with experience in creating engaging content for various industries, I believe I am a great fit for your team.

After researching [Company Name], I'm impressed by the unique and innovative approach you take to solve problems in your clients' industries. Being part of a team that leads the market in creativity, strategy and implementation is a huge motivator for me.

I have experience writing copy for several mediums such as websites, social media, newsletters and direct-mail campaigns. I'm skilled in developing content that engages audiences and delivers the right messaging that aligns with your company objectives. I believe I could bring a lot of value to your team.

Thank you for your time and consideration. I look forward to discussing the possibility of joining your team.

Writing an effective cover letter for a Copywriter job can be challenging, but with these tips in mind, you can make a great first impression with potential employers. Remember to customize your cover letter to the company and job description, highlight your relevant experience and skills, and keep it concise and informative.

One of your next steps should be to prepare a great CV. You can find more advice on this on our CV preparation guide .

If you are looking for remote Copywriting jobs, be sure to check out our dedicated page for remote Copywriting jobs .

After submitting your application, it's time to prepare for interviews. Be ready to discuss your experience in detail and highlight your skills and achievements. Good luck on your job search!

If you're preparing for your interviews, we're here to help! We've created comprehensive guides that cover interview questions and answers for various copywriter specializations, including SEO copywriting , Advertising copywriting , Social media copywriting , Email marketing copywriting , and Technical copywriting .

Copywriter cover letter examples

You literally write for a living, so why does it feel so hard to produce a creative and engaging cover letter that’s going to showcase your skills?

Well, don’t be too hard on yourself, writing applications is tough, particularly when you really want the job. So let us help.

Check out our handy tips for writing a standout application, along with our copywriter cover letter examples to guide you.

CV templates 

Copywriter cover letter example 1

Build your CV now 

Copywriter cover letter example 2

Copywriter cover letter example 3

The Copywriter cover letter examples above should give you a good idea of the type of content you need to include in your own cover letter, and how it should be structured.

But if you’re really looking to wow recruiters and get your CV in front of the very best employers, then check out our guidance on how to write your own effective cover letter below.

How to write a Copywriter cover letter

A simple step-by-step guide to writing your very own winning cover letter.

Write your cover letter in the body of an email/message

When writing your Copywriter cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

After you have greeted the recruiter, it’s important to state the job you are applying to.

Recruiters are often managing multiple vacancies, so they need to know exactly which job you are referring to.

Be as specific as possible and use a reference number if you can find one.

Here are some examples you can use;

• I am interested in applying for the role of admin assistant with your organisation.
• I would like to apply for the role of Sales assistant (Ref: 4057393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advertisement for a trainee project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The bulk of your cover letter should be focused around highlighting your suitability for the job you are applying to.

Doing this will show the recruiter that you are suitable candidate and encourage them to open your CV.

The best way to do this, is by studying the job advert you are applying to, and find out what the most important skills and knowledge are.

Once you know the most important requirements, you then need to highlight your matching skills to the recruiter. In a few sentences, tell them exactly why you are a good fit for the job and what you can offer the company.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To finish off your cover note, add a professional signature to the bottom, stating your important contact details and information.

This not only provides recruiters with multiple means of contacting you, but it also adds a nice professional appearance to the cover letter, which shows that you know how to conduct yourself in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Aaron Smith Customer service professional 075557437373 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Copywriter cover letter

Your Copywriter cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Copywriter cover letter templates

Copy and paste these Copywriter cover letter templates to get a head start on your own.

Dear Martina,

I hope this email finds you well.

I would like to submit my application for the Junior Copywriter role at Flax Furnishings, as advertised on your website. With a 1st Class BA in English and a passion for crafting compelling content, I am confident in my ability to elevate your marketing efforts.

During my 12-month internship at Clark & Co, I created engaging copy for diverse channels like websites, blogs, social media, and digital ads and ran an email campaign that contributed to a 15% increase in click-through rates. My keen eye for detail ensured impeccable proofreading and adherence to brand guidelines, contributing to a portfolio of 150,000+ satisfied customers. Staying updated on industry trends and emerging technologies, I infuse fresh ideas into content strategies whilst optimising content for multi-channel marketing with proficiency in SEO and adaptable writing styles.

I am available for an interview at your earliest convenience and look forward to contributing to your vision at Flax Furnishings.

All the best,

Steven Taylor ¦ 07777777777 ¦ [email protected]

I hope all is well.

I am thrilled to submit my application for the Copywriter role at NSPCC. With 7+ years of professional experience in copy writing and an impressive portfolio, I believe I am the ideal candidate for this role.

Throughout my career, I have excelled in crafting compelling copy for diverse clients, including Amnesty International and Help for Heroes. My ability to write to brief, conduct in-depth research, and excel in interviews has resulted in impactful Not-For-Profit campaigns and accolades like the ‘Impact Award.’

As a member of Amnesty International’s Copywriter team, I achieved the highest article engagement rates and contributed to a 14% increase in public engagement. I am eager to bring my creative talents and dedication to your team, supported by an MA in Copywriting from UCL.

I am available for an interview at your convenience and look forward to discussing how my expertise can benefit your organisation. Thank you for considering my application.

Kind Regards,

Geoffrey Simmons ¦ 07777777777 ¦ [email protected]

I am writing to formally submit my application for the Senior Copywriter vacancy at FS Finance. With 18 years of experience in writing marketing copy and supporting brand agendas for leading companies in the finance sector, I believe I can contribute to the company’s vision of making credit work better for all.

In my current role at Monzo Bank, I spearheaded a content marketing campaign that resulted in a 30% increase in website traffic and a 20% boost in customer engagement. At View Agency, I collaborated with cross-functional teams to develop and execute successful multi-channel campaigns for top-tier clients, resulting in industry recognition and increased client satisfaction. My creativity and keen eye for detail allow me to craft stand-out copy that resonates with audiences and delivers impactful results. For instance, my work on the launch of a new pension product at General Insurance led to a 15% increase in product sales within the first quarter.

With a proven track record of presenting ideas to senior managers and excellent stakeholder management skills, I am confident in my ability to contribute to FS Finance’s success. I am available for an interview at your convenience.

Caleb Haruna ¦ 07777777777 ¦ [email protected]

Writing an impressive cover letter is a crucial step in landing a Copywriter job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

Copywriter Cover Letter Sample

A copywriter cover letter sample is a great opportunity to sell your talents and highlight your greatest strengths, but it also requires a certain degree of forethought and planning. If you want us to give you a hand making a cover letter, we’re always ready. Choose a professional template and save your time for more important tasks ahead. If you’d like to learn how to write a cover letter yourself, let’s explore all the necessary steps!

Cover Letter for a Copywriter - Example

A skilled copywriter knows how to make words sing and find a compelling cover letter format, getting their audience’s attention and gaining trust. Copywriters don’t just write; they communicate. They find ways to deliver messages that resonate with readers.

Your cover letter should be adjusted to the role you’re applying to. It should explain the type of work you’ve done in the past and prove you’re an excellent fit. Make sure to highlight your accomplishments corresponding to the employer’s requirements. Look through the sample below to get the idea. 

Your name, position, and contact details

[Today’s Date]

[Hiring Manager’s Name]

[345 Company Address]

[Company City, State xxxxx]

[[email protected]]

Dear [Mr./Mrs./Ms.] [Manager’s Name],

Kindly consider looking over this application from a highly motivated and knowledgeable professional who wishes to apply for the [position] starting [date] at your

In my role at CopyWorld as a Junior SEO Copywriter, I have composed landing pages and guest posts that contributed to increasing the company’s organic traffic by 50% in less than 2 months. Cooperating with editors and SEO specialists, I was praised for high writing quality and 30% of overperformance during the last quarter. 

I would be grateful for the opportunity to show my talent and be of help to you and your company. 

Sincerely, 

[Your Name] 

Your copywriter cover letter examples should also reference any existing projects, and they should end with a call to action, such as a request for an interview. Crafting a cover letter can be intimidating, but there is a way to make it easier. Use our sample cover letters as a guide and customize them to your situation!

Copywriter Cover Letter Template

Every best copywriter cover letter you come across follows the same set of rules, so make sure to follow them carefully. 

• Use Times New Roman, Calibri, or Arial fonts.
• Include the job title and company name, as well as address, but make sure to check them twice!
• Use 1,15 line spacing and 1 inch-margins for a modern cover letter.
• Body section of the letter should be 2-3 paragraphs long.
• Include a signature, heading, and contact info. 

Here are some Google Docs cover letter templates that are modern, stylish, and ready to use in your job application.

Ultimate Guide on How to Write a Copywriter Cover Letter

A cover letter copywriter must attract potential employers’ attention and show you in the best possible light. A great cover letter for copywriting jobs should detail your achievements and explain how you can help the company. Your cover letter should end with a statement encouraging the hiring manager to contact and interview you.

Keep in mind our writers are here to assist you at any time with professional help guides, affordable options, and top-notch service. Remember, professional cover letter service is just a click away!

Now, let’s explore how to format your letter.

Apply Efficient Cover Letter Formatting

Cover letter formatting is probably the most important task to tackle. It helps you structure your thoughts and makes the process much more manageable. Here are the main parts of the cover letter framework.

• Date and company details
• Closing paragraph

Now, let’s zoom in on each one of those to find out more about a cover letter for copywriter job!

Cover Letter Heading

The heading of your cover letter copywriter example is the first piece of writing your potential hiring manager will notice, so make sure it’s nice and polished. We’ll show the most common way of writing this section. You can check out additional tips on our site, too.

Cover Letter Heading - Copywriter Example

The heading consists of your name and the position you’re applying for, followed by your address and contact info. Here is a corresponding cover letter example copywriter.

Joanna Brie

Creative Copywriter

588 Copy Drive 

Austin, TX, 78414 United States

(445) 785-9110

[email protected]

Date and Company Details on a Cover Letter

After you’ve crafted a heading, company details are to be placed on the copywriter cover letter. First, put the application’s date, then your hiring manager’s name, company name, and address. This is vital information, so make sure what you wrote is more than correct.

Data and Company Details - Copywriter Example

Here’s an example of inserting data and company details after the heading in a cover letter for copywriter.

29 February 2020

Creative Solutions Company

557 Busy Rd.

City, NY, 55896

Cover Letter Greeting

Your greeting for the hiring manager or employer on the cover letter for writing job is also very important. Use the recruiter’s name after the most common greeting starter, Dear . If you don’t know the name, we’ll show some alternatives, not including the infamous To Whom It May Concern where it is undesirable .

Cover Letter Greeting - Copywriter Example

The cover letter greeting is fairly simple. If you know the exact name, use this form from the copywriter cover letter example:

• Dear Mr. Brown

If you don’t know the name, substitute the greeting by

• Dear Hiring Manager;
• Dear Sir or Madam.

Copywriter Cover Letter Body

Here’s a quick answer on how to write a cover letter for a copywriting job at best copywriting services . Your cover letter body should be two to three paragraphs long, with the first paragraph containing your introduction. The following paragraphs explain each of your accomplishments, position, and your skills that can benefit the company.

Cover Letter Body - Copywriter Example

Here’s a body of a cover letter sample for writing job:

I am writing to apply for the copywriter position at Creative Solutions, as I find my skills and experience matching the position perfectly. I have over 10 years of solid background writing copy for print, television, radio advertising, marketing materials, and promotional pieces.

Closing Paragraph for Cover Letter

The closing paragraph of the sample cover letter for copywriter allows you to establish a stronger connection with the person who’s reading your application. You have an opportunity to use some call-to-action techniques, like inserting an email address, phone number, or LinkedIn account info. Thus, you’ll boost your chances of getting hired!

Closing Paragraph - Copywriter Example

Here’s a short and sweet example of closing your copywriter cover letter:

I believe that my work experience, creative skills, and commitment to excellence are assets that I can bring to your organization. 

Please feel free to contact me for any additional information.

[YOUR NAME]

[EMAIL ADDRESS]

Showcase Your Copywriting Skills

Here’s another fantastic piece of advice to consider: talk about your skills, not your past responsibilities, in your cover letter for copywriter. You can mention your familiarity with various marketing platforms and trends, including SEO, email marketing, PPC, social media, and blogging as hard skills during your job application. Don’t forget the soft skills to be considered by the applicant tracking system (ATS)!

You can also talk about how copywriting is integral to every marketing campaign. For example, let’s say you have 10 years of experience in email marketing - talk about how, in that role, you developed strong copywriting skills.

Study the Company You’re Applying To

For your cover letter for writing job, you should research the company you’re applying to. You can learn about the company by looking keywords up on websites like Wikipedia and Investopedia or finding news articles online. You can also find press releases and annual reports on company websites that talk about its values, goals, products, and strategy.

If you find an online article that mentions the company, be sure to save it so you can use it as a reference later in your cover letter. Also, match the content of your letter to the job description to make sure your application beats bots.

What to Take Away

Let’s summarize everything we’ve covered when crafting a sample cover letter copywriter for you.

• Format the cover letter first. In other words, work from the ground up. 
• Talk about your copywriting qualification and key skills more than your experiences.
• Shape the body using 2-3 short paragraphs at most.
• Close the letter with an appreciation for the opportunity given by the hiring manager.
• Insert a call to action at the end. 

‍ If the process seems overwhelming, our team of experts at SkillHub is here for you with their cover letter guides and affordable resume writing service . Your copywriting cover letter will be read with enjoyment, and you will surely land an interview!

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More Cover Letter Examples

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Copywriter Cover Letter

A copywriter's job is to write ad copy, website content, email communications, and more. It requires constant creativity and an innate talent for the work. When writing your cover letter, you will want to show your creativity, but also your qualifications and ability to do the work. Use our template to help you write a great cover letter.

Copywriter Cover Letter Template

Start applying for copywriter jobs today with our targeted cover letter template in MS Word format.

Copywriter Cover Letter Template:

[Full Name] [Email Address] [Contact Number] [LinkedIn Profile/website link]

[Date] [Company Name] Experienced and passionate Copywriter applying for [insert name of specific Copywriter position]

Dear [insert hiring manager’s title and last name or their first name] ,

I found your advertisement for the Copywriter position and am very interested in applying. My experience in copywriting and ability to [insert #1 skill] and [insert #2 skill] make me the perfect candidate for the job. I know my skillset and industry knowledge will be invaluable to [insert name of the company/organization] .

I am most impressed by [insert notable milestones or characteristics you appreciate about the company/institution] and have some great ideas of my own to contribute. When I worked on [mention a successful project/initiative you were involved in] , we managed to [insert the result(s) of the project] . I believe your [insert a project or company initiative you are especially interested in] will make waves in the industry and I would feel privileged to be a part of such an innovative team.

In my role as a Copywriter, I achieved [insert accomplishment(s) and strengthen it with a percentage, if possible] , which improved [mention the effect this accomplishment had on the organization or company in question] . Most recently, I attended [insert relevant workshops/courses/training you’ve completed] that helped me sharpen my [insert key skills or valuable attributes] .

I have attached my resume and [mention any other documents or work samples that were requested, if applicable] . If you like my ideas, I have many more I’d like to discuss with you.

Sincerely, [Insert full name]

How to Write a Copywriter Cover Letter:

A complete guide that highlights the steps you need to take to build a professional copywriter cover letter.

Address your cover letter to a specific person.

Address your cover letter to the hiring manager..

Research the company you are applying to and find the name of the hiring manager. Address your cover letter directly to that person using either their title and last name or the first name.

Start with a great hook.

Discuss the position you're applying for..

Briefly describe what position you are applying for and where you saw the job advertisement. Then, sell yourself with a great hook that will catch the recruiter's attention and show them why you would be an asset to the company.

Show off your knowledge of the company.

Mention recently released items or news about the company..

With the research you have done on the company, mention some recent products, projects, news, or characteristics that you liked or were impressed with. This shows the company that you are interested in working for them, especially if you can relate your work history to the news or characteristics you've mentioned.

Showcase your skills.

Exhibit your skills and back them up with quantifiable data..

Use examples from your resume to show the recruiter why you're the best candidate for the position. While you should mention particular technical skills that were noted in the job advertisement, you should also demonstrate your soft skills, such as teamwork, communication, and implementing feedback to improve your work.

Cite the results of your work as much as possible and include quantifiable data where possible. When it comes to technical skills, web and mobile experience and design skills are very much in demand for copywriters. If you have any skills or experience in these areas, be sure to highlight them in your cover letter.

Remember not to copy and paste from your resume but rather use your cover letter to expand on the skills and experience noted in your resume.

End with a call to action.

Grab the recruiters attention..

End your cover letter by drawing the recruiter's attention to your attached resume and work samples (if requested) and invite them to contact you. Sign off your letter with an appropriate salutation, such as "sincerely," and your full name.

Edit your cover letter.

Carefully comb through your cover letter for any errors..

As a copywriter, you will not only be showing off your skills with examples from your work history but also with your writing style in your cover letter. It is essential that you write clean, concise copy with no spelling or grammar mistakes.

Before sending off your application, go over your cover letter, fix any errors, and make sure your sentences are to the point . This will probably be the most important step in writing your copywriter cover letter. Many recruiters will simply throw out your application if you have made basic errors, like spelling mistakes, in your writing.

Writing Tip:

Show that you can understand and follow guidelines by tailoring your writing to the specific copywriter position you are applying for. This will showcase your ability to target your audience and sell your personal brand.

Similar Cover Letters:

• Marketing Coordinator .
• Web Developer .
• Graphic Designer .
• Social Media Manager .
• Technical Writer .

How do you write a copywriter cover letter?

• Address your cover letter to a specific person .
• Start with a great hook .
• Show off your knowledge of the company .
• Exhibit your skills with quantifiable data .
• End with a call to action .
• Edit your cover letter .

What information should be included in a copywriter cover letter?

• Past work experience with measurable results.
• Relevant technical and soft skills.
• Research on the company.

What skills should I put in a copywriter cover letter?

A copywriter cover letter should include technical skills, such as SEO editing, web design, UX, excel, HTML, CSS, keyword research, target audience analysis, content strategy, image optimization, Photoshop, typography, and print design. You should also include soft skills such as creativity, taking criticism, research, time management, critical thinking, and teamwork.

Related Articles:

How to write a cover letter, common cover letter mistakes, copywriter resume, best cover letter generators, the 12 best cover letter tips for 2024.

Rental Application Denial Letter: How to Politely Reject a Tenant

Reading Time: 5 minutes

Although the ultimate goal of any landlord is to put a renter into a property, there are some times when it’s just not the right fit. Not every applicant who wants to live in your rental is going to work – whether it’s because you have too many applicants or a renter has a less-than-stellar record. When this happens, you’ll find yourself having to prepare a rental application denial letter.

It may feel daunting to have to write this type of letter, but it doesn’t have to be. In this Redfin article, we’ll guide you through the process. Whether you’re a landlord renting a home in Miami or a property manager renting apartments in Los Angeles , find out how to write a rental application denial letter that conveys the right message.

How to write a polite rental application denial letter

Writing a denial letter can feel stressful, because you’re having to let someone down. Your letter should have a professional and informative tone, covering exactly why you’re denying their rental application. Include as many specifics as possible, such as:

• Application date
• Property address
• Reason(s) for rejection
• Supporting documents (if necessary; i.e., a copy of their credit report)
• Your contact information (for additional questions)
• Suggestions for alternate options (optional)

Don’t forget to thank them for applying and let them know you feel bad about having to say “no.” You can include phrases like, “We regret to inform you,” to help soften the rejection.

Deciding between renting or buying your next home?

Some rental application denial letters will feel like you’re filling out a form. They’ll list all the possible, legal, reasons to deny a renter, and let you check the boxes. This does save time, but it’s often impersonal and can turn prospective renters away from re-applying in the future.

If you can, take the time to make it a little more personal, and a little less formulaic. Try out this template instead.

(Applicant’s full name)

(Address of rental property)

RE: Rental application review

Dear (Applicant’s name),

Thank you so much for submitting your rental application for (Property Address.) I’ve had time to review it and sincerely regret to inform you that it was not accepted at this time.

The decision was made based on (fill in as many specifics regarding the reason why you denied the application such as low credit score, income concerns, the property is no longer available, issues with rental history, etc.)

I understand this is not the news you were hoping to hear. Should you have any questions regarding your rental application status, please don’t hesitate to reach out to me directly at (your phone or email.)

You may also want to consider (insert any advice, if applicable to help them out the next time such as offering up a co-signer, seeking rentals more in their price range, etc.)

(Your Name)

Legal reasons you can’t reject a rental application

As a landlord, you most likely want to rent to a tenant who will respect your property and take good care of it. However, you can’t reject a potential tenant based on their personality alone. The Fair Housing Act restricts the reasons landlords can reject someone’s rental application . You must adhere to these regulations to prevent any legal recourse.

Under the Fair Housing Act , a rental application denial letter can’t be served on the basis of race, color, national origin, religion, sex, familial status, or disability. This prevents housing discrimination and reverses housing segregation. 

You’re also not allowed to deny a renter’s application based on their criminal record, unless there are dangerous criminal convictions that could put people, and your property, at risk. In other words, a DUI is not grounds to deny a potential renter, but getting convicted of arson most likely is. If you’re unsure about what is considered a “dangerous criminal conviction,” you can always speak to a lawyer.

6 legal reasons you can reject an application

In addition to a dangerous criminal conviction, there are several other legal reasons why you can reject a potential tenant’s application.

1. When their credit score isn’t high enough

It’s common practice for a landlord to run a credit check on every applicant. If the potential tenant’s score is too low, then you can reject their application. Since a credit score is often indicative of an applicant’s financial history, a low number could mean they don’t pay their bills, including rent. It’s up to you whether you allow them to bring in a guarantor or co-signer to help get their rental application approved. You may also consider asking for a credit reference , which may give you additional information about the applicant’s creditworthiness.

2. When their finances don’t cover expenses

A prospective tenant’s finances are also a major concern for landlords. Not only does an applicant need to have enough funds to cover all the upfront costs – first and last month’s rent, security deposit, etc. – but they need enough income to pay the rent each month along with their other bills. Many landlords ask that their renters make a specific amount annually. The standard ask is three times as much income as rent costs to ensure rent is paid. In some areas, the ask may be even higher.

3. When their rental record is less than stellar

Looking at a potential tenant’s rental history report may also raise some red flags that could lead to a rental application denial letter. Situations like prior evictions , records of unpaid rent or fees, bad feedback from previous landlords, and proof of previous property damage can be reasons to reject a rental application. You need to protect your property, so it’s best to be hesitant when issues like these arise.

4. Inadequate references

When reaching out to references such as former landlords, employers, or others, you may receive a wide variety of responses. If the applicant’s references provide negative feedback, this can be a reason to reject their application. 

5. When there’s an issue with their application

If a potential tenant lies on their application or omits information, you also have grounds to deny them tenancy. Either they’ve falsified the information you need to approve their application, or they simply didn’t give you enough. As a result, those are two major reasons to write a rental application denial letter.

6. When the property is no longer available

When demand is high for a specific property, you may get more rental applications than you actually need. Evaluating them on a first-come, first-served basis, you may fill the vacancy quickly. It’s polite to send a letter out to the other applicants letting them know the property is no longer available. It’s another example of when it’s legal to tell an applicant “no” in regards to renting your property.

Alison is part of the Content Marketing team as a Content Marketing Specialist. In her 4 years at Redfin, Alison has written a variety of articles ranging from home design tips to housing affordability. A California-native, Alison currently resides in Seattle where you can find her catching a concert or exploring farmers’ markets. Her dream home is a cottage-style house with a chef’s kitchen and a cozy room to store and play vinyl records.

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