attitude is important essay

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Essay on Attitude – Examples, 10 Lines to 1200 Words

Essay on Attitude: Attitude plays a crucial role in shaping our thoughts, actions, and ultimately our success in life. It is the lens through which we view the world and can greatly impact our relationships, work ethic, and overall well-being. In this essay, we will explore the importance of attitude, how it can be cultivated and maintained, and the ways in which a positive attitude can lead to personal growth and fulfillment. Join me as we delve into the power of attitude and its profound influence on our lives.

Table of Contents

Attitude Essay Writing Tips

1. Start by defining what attitude is and why it is important in shaping our behavior and outlook towards life. Attitude can be defined as a mental and emotional state that influences our thoughts, feelings, and actions.

2. Discuss the different types of attitudes that people can have, such as positive, negative, optimistic, pessimistic, etc. Explain how these attitudes can impact our relationships, work performance, and overall well-being.

3. Share personal anecdotes or examples to illustrate the power of attitude in overcoming challenges and achieving success. Highlight how a positive attitude can help us navigate through difficult situations and maintain a sense of resilience.

4. Emphasize the role of attitude in shaping our perceptions and interpretations of the world around us. Our attitude can influence how we perceive opportunities, setbacks, and interactions with others.

5. Discuss the importance of cultivating a growth mindset and adopting a positive attitude towards learning and personal development. A growth mindset allows us to embrace challenges, learn from failures, and continuously improve ourselves.

6. Address the impact of external factors, such as environment, upbringing, and experiences, on shaping our attitudes. Acknowledge that our attitudes are not fixed and can be changed through conscious effort and self-reflection.

7. Provide practical tips for developing a positive attitude, such as practicing gratitude, surrounding yourself with supportive and positive people, setting realistic goals, and engaging in activities that bring joy and fulfillment.

8. Discuss the benefits of having a positive attitude, such as improved mental health, increased resilience, better relationships, and enhanced overall well-being. Highlight how a positive attitude can lead to greater success and fulfillment in various aspects of life.

9. Conclude the essay by emphasizing the importance of cultivating a positive attitude as a key factor in achieving personal growth, happiness, and success. Encourage readers to reflect on their own attitudes and consider making positive changes to enhance their quality of life.

Essay on Attitude in 10 Lines – Examples

1. Attitude is a way of thinking, feeling, and behaving that reflects a person’s beliefs and values. 2. It can be positive or negative, influencing how a person approaches challenges and interacts with others. 3. A positive attitude can lead to greater success, happiness, and overall well-being. 4. On the other hand, a negative attitude can hinder progress and create barriers to personal growth. 5. Attitude is often shaped by past experiences, upbringing, and social influences. 6. It can be changed and improved through self-awareness, mindfulness, and intentional effort. 7. Attitude plays a significant role in determining one’s outlook on life and ability to overcome obstacles. 8. It can impact relationships, career opportunities, and overall quality of life. 9. Cultivating a positive attitude can lead to a more fulfilling and satisfying life. 10. Ultimately, attitude is a choice that individuals can make each day to shape their own reality.

Sample Essay on Attitude in 100-180 Words

Attitude plays a crucial role in shaping our thoughts, actions, and ultimately our lives. It is our attitude that determines how we perceive and respond to the world around us. A positive attitude can lead to success, happiness, and fulfillment, while a negative attitude can hinder our progress and hold us back from reaching our full potential.

Having a positive attitude can help us overcome challenges, stay motivated, and maintain a sense of optimism even in difficult times. It allows us to approach situations with a growth mindset, learn from failures, and keep moving forward. On the other hand, a negative attitude can breed self-doubt, fear, and a defeatist mentality that can prevent us from taking risks and pursuing our goals.

Ultimately, our attitude is a choice that we make every day. By cultivating a positive attitude, we can create a more fulfilling and successful life for ourselves.

Short Essay on Attitude in 200-500 Words

Attitude is a powerful force that shapes our thoughts, feelings, and actions. It is the way we approach life and the way we respond to the challenges and opportunities that come our way. Our attitude can have a significant impact on our success, happiness, and overall well-being.

One of the key aspects of attitude is positivity. A positive attitude can help us see the good in every situation, even when things are not going as planned. It allows us to focus on solutions rather than problems, and to approach challenges with a sense of optimism and resilience. People with a positive attitude are more likely to be successful in their endeavors, as they are able to maintain a sense of motivation and determination even in the face of setbacks.

On the other hand, a negative attitude can be detrimental to our well-being. It can lead to feelings of frustration, anger, and hopelessness, which can hinder our ability to overcome obstacles and achieve our goals. A negative attitude can also affect our relationships with others, as it can make us more prone to conflict and misunderstandings.

Our attitude is not only influenced by external factors, such as our environment and the people around us, but also by our internal beliefs and perceptions. It is important to be aware of our attitudes and to actively work on cultivating a positive mindset. This can be done through practices such as mindfulness, gratitude, and self-reflection.

In addition to positivity, another important aspect of attitude is resilience. Resilience is the ability to bounce back from adversity and to adapt to change. It is a key trait that can help us navigate the ups and downs of life with grace and strength. People with a resilient attitude are able to learn from their mistakes, grow from their experiences, and emerge stronger and more resilient than before.

In conclusion, attitude plays a crucial role in shaping our lives and our experiences. A positive attitude can help us overcome obstacles, achieve our goals, and maintain healthy relationships with others. On the other hand, a negative attitude can hold us back and prevent us from reaching our full potential. It is important to be mindful of our attitudes and to actively work on cultivating a positive and resilient mindset. By doing so, we can lead a more fulfilling and successful life.

Essay on Attitude in 1000-1500 Words

Attitude is a complex and multifaceted concept that plays a crucial role in shaping our thoughts, behaviors, and emotions. It is often described as a mental and emotional state that influences how we perceive and interact with the world around us. Our attitude can determine our success, happiness, and overall well-being. In this essay, we will explore the importance of attitude, how it is formed, and ways in which we can cultivate a positive attitude in our lives.

Attitude is a powerful force that can either propel us towards success or hold us back from reaching our full potential. Our attitude is reflected in our thoughts, beliefs, and behaviors, and it can have a profound impact on our relationships, career, and overall quality of life. A positive attitude is characterized by optimism, resilience, and a willingness to learn and grow from challenges. On the other hand, a negative attitude is marked by pessimism, self-doubt, and a tendency to focus on obstacles rather than opportunities.

Our attitude is shaped by a variety of factors, including our upbringing, experiences, and the people we surround ourselves with. Our childhood experiences, in particular, can have a lasting impact on our attitude towards life. For example, children who grow up in a supportive and nurturing environment are more likely to develop a positive attitude, while those who experience trauma or neglect may struggle to maintain a positive outlook.

Our experiences also play a significant role in shaping our attitude. Positive experiences can reinforce a positive attitude, while negative experiences can lead to feelings of resentment, anger, or hopelessness. The people we interact with on a daily basis can also influence our attitude. Surrounding ourselves with positive, supportive individuals can help us maintain a positive attitude, while negative or toxic relationships can drag us down and foster a negative mindset.

Despite the many factors that can influence our attitude, it is ultimately up to us to choose how we respond to the challenges and opportunities that come our way. Cultivating a positive attitude requires self-awareness, mindfulness, and a willingness to challenge negative thought patterns. By adopting a growth mindset and focusing on our strengths and abilities, we can overcome obstacles and achieve our goals.

One of the key components of a positive attitude is resilience. Resilience is the ability to bounce back from setbacks and adversity, and it is a crucial trait for success in both personal and professional life. Resilient individuals are able to maintain a positive attitude in the face of challenges, and they view setbacks as opportunities for growth and learning. By developing resilience, we can cultivate a positive attitude that will help us navigate life’s ups and downs with grace and confidence.

Another important aspect of a positive attitude is gratitude. Gratitude is the practice of acknowledging and appreciating the good things in our lives, no matter how small. By cultivating a sense of gratitude, we can shift our focus from what is lacking to what we have, and we can cultivate a positive attitude that is grounded in appreciation and abundance. Gratitude has been linked to numerous benefits, including improved mental health, increased resilience, and greater overall well-being.

In addition to resilience and gratitude, self-care is another important component of a positive attitude. Self-care involves taking care of our physical, emotional, and mental well-being, and it is essential for maintaining a positive attitude. By prioritizing self-care activities such as exercise, meditation, and spending time with loved ones, we can recharge our batteries and cultivate a positive attitude that will help us face life’s challenges with strength and resilience.

In conclusion, attitude is a powerful force that can shape our thoughts, behaviors, and emotions. A positive attitude is characterized by optimism, resilience, and a willingness to learn and grow from challenges. By cultivating resilience, gratitude, and self-care, we can develop a positive attitude that will help us navigate life’s ups and downs with grace and confidence. Ultimately, our attitude is a choice, and by choosing to adopt a positive mindset, we can create a life that is filled with joy, fulfillment, and success.

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Essays About Attitude: Top 5 Examples Plus Prompts

Your attitude and demeanor affect all aspects of your life. We have found an inspiring list of essays about attitude to help you choose your own angle.

Attitude refers to a person’s way of thinking about something that affects their behavior. One can say that the proper attitude is vital to leading a fruitful life, whatever that might be for specific individuals. A “good” attitude and a positive outlook can better ascertain success, while a “bad” attitude predisposes a person to fail.

One’s attitude is founded upon knowledge, beliefs, and feelings and reflected in behavior. However, it is also shaped by your experiences.

If you want to write an essay about attitude, here are 5 essay examples and 5 prompts we have prepared to make the process easier for you. 

For help with your essays, check out our round-up of the best essay checkers .

1. Attitude changes everything – it can change your life by Kate Darbyshire Evans

2. 6 ways to banish negative thoughts by emily co, 3. our life is a reflection of our attitude. by iqra shehzadi, 4. watch your attitude: your students are counting on you by amber chandler, 5. how to develop a positive attitude in the workplace by jennifer post, 5 writing prompts on essays about attitude, 1. why is a good attitude so important, 2. how can you change your attitude for the better, 3. is a bad attitude really as detrimental as it is said to be, 4. how has your attitude affected your life, 5. does attitude reflect character.

“Attitude changes everything. Change your attitude, and you can change your life. You cannot always control what happens to you in life but you can always control how you respond to the challenges or difficult situations you encounter. The attitude you approach anything with is entirely your choice. The way you choose to respond mirrors your attitude and so by changing your attitude you can change your perspective and change your life.”

Evans talks about how genuinely present one’s attitude is in the different aspects of their life. It can, quite literally, “change your life.” Regardless of your challenges, Evans believes that a positive attitude can help you steady your course and maintain a good life. She also gives readers tips on developing a good attitude and a more positive outlook on life, including being more grateful, not taking life too seriously, and stepping out of your comfort zone. 

“It’s easy to become jaded when life gets tough, but don’t get caught up in negative thoughts because it may hinder your progress. Seeing the world as a glass half empty may lead you to give up easier and not try as hard because you may think that it’s pointless to even make an attempt.”  

In this short essay, Co lists down a few ways in which we can maintain a positive attitude by keeping negative thoughts out of our minds. These include keeping a gratitude journal, keeping good company, being around animals, and looking for new hobbies. Co believes these activities help promote positivity so that we are not as affected when life gets challenging. You might also be interested in these essays about discipline .

“Our mind has sufficient bandwidth to focus on one thought at a time. All you must do is keep it attentive on inspiring thoughts until you achieve your goal or establish a new habit. After adopting a positive attitude, I have noticed amazing changes all around. I also have noticed a major boost in my confidence and I feel more capable of taking on new projects and challenges which might have formerly been outside my comfort zone.”

Shehzadi reflects on the importance of a positive attitude. She briefly goes over its benefits, like increased confidence and reduced stress. To develop a better attitude, surround yourself with positive people. From there, you can practice kindness, patience, and tolerance. As our attitude reflects itself in how we live, a positive attitude leads to a more productive life. Training your mind to be positive is an excellent investment for your well-being, both mentally and physically. 

“It’s human nature to express ourselves, sure, but I think adults underestimate the impact our ‘attitudes’ have on our own children and students. As we deal with the new variants, head back to school and face another uncertain school year, our attitudes are going to shape the experiences of our students. Why not make a concerted, intentional effort to be the one place where your students can let their guard down and take a break from the attitudes that are everywhere?”

Chandler, an educator, discusses the importance of the right attitude in an environment with kids and the importance of setting a good example. She believes that an authentic, positive attitude helps students thrive, but she also stresses the importance of empathy. To her, the ideal attitude is positive, practical, humble, and empathetic. She wants adults to be more mindful of their attitude, especially in front of kids- they may have certain mannerisms or habits that children will quickly pick up on.

“Not everyone is going to be positive all the time. That’s an unrealistic idea. But even when people are down and at their most negative, there are things one can do to deal with those emotions and actions around the office to keep them from impacting others. Even if it’s just one co-worker causing an issue, take matters into your own hands for your own happiness at work.”

Post’s essay elaborates on the importance of having an attitude suited to your work. Like in Co’s essay, Post discusses certain things we can do to improve our attitude and make us more productive in the workplace. Most significantly, she says that simply saying “yes” more can help develop a better attitude. Even if we cannot always be positive, Post wants us to maximize the positivity in every situation, to look at it from a “glass half full” perspective.

Everyone talks about how the proper attitude helps you go far in life, but how does this work? In your essay, you can explore what makes attitude so vital. You can find examples where people have improved their attitude and attribute it to real-life benefits such as happiness or success. You can also check out these essays about character .

Many people often talk about fixing their attitude and getting out of bad habits. You can use the sample essays to decide which methods you can adopt to improve your attitude. Keep your selection short, simple, and meaningful. Do you think they could be successfully applied to anyone?

Would you say that a good attitude is as important as people say it is? And does a bad attitude indeed dictates one’s fortune or misfortune? Based on research and your own beliefs, decide on your position and provide evidence to support your argument.

Write about something as simple as the effects of your attitude on your life. How does your outlook on life affect you? Do you feel that your attitude is helping you live your life well? Do you think there is anything that you can change to optimize your daily life? Try and provide examples of when a different attitude may have produced a different outcome in a scenario.

Often people are told they have a bad attitude and are misjudged for it. However, is their attitude a true reflection of their character or simply masking a hidden agenda? Think of examples when people may be misjudged by their attitude, or perhaps their behavior was misconstrued, and discuss how difficult it is to remedy this after the event. There are numerous examples of this in literature that you can reference. If you cannot think of a real-life example pick one from an appropriate piece and discuss the character’s attitude, and others’ perceptions of them.

Tip: If writing an essay sounds like a lot of work, simplify it. Write a simple 5 paragraph essay instead.

Here's why your attitude is more important than your intelligence

Psychologist Carol Dweck has found that your attitude is a better predictor of your success than your IQ. Image:  REUTERS/Eddie Keogh

When it comes to success, it’s easy to think that people blessed with brains are inevitably going to leave the rest of us in the dust. But new research from Stanford University will change your mind (and your attitude).

Psychologist Carol Dweck has spent her entire career studying attitude and performance, and her latest study shows that your attitude is a better predictor of your success than your IQ.

Dweck found that people’s core attitudes fall into one of two categories: a fixed mindset or a growth mindset.

With a fixed mindset, you believe you are who you are and you cannot change. This creates problems when you’re challenged because anything that appears to be more than you can handle is bound to make you feel hopeless and overwhelmed.

People with a growth mindset believe that they can improve with effort. They outperform those with a fixed mindset, even when they have a lower IQ, because they embrace challenges, treating them as opportunities to learn something new.

Common sense would suggest that having ability, like being smart, inspires confidence. It does, but only while the going is easy. The deciding factor in life is how you handle setbacks and challenges. People with a growth mindset welcome setbacks with open arms.

According to Dweck, success in life is all about how you deal with failure. She describes the approach to failure of people with the growth mindset this way,

“ Failure is information—we label it failure, but it’s more like, ‘This didn’t work, and I’m a problem solver, so I’ll try something else.’”

Regardless of which side of the chart you fall on, you can make changes and develop a growth mindset. What follows are some strategies that will fine-tune your mindset and help you make certain it’s as growth oriented as possible.

Have you read?

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Don’t stay helpless. We all hit moments when we feel helpless. The test is how we react to that feeling. We can either learn from it and move forward or let it drag us down. There are countless successful people who would have never made it if they had succumbed to feelings of helplessness: Walt Disney was fired from the Kansas City Star because he “lacked imagination and had no good ideas,” Oprah Winfrey was fired from her job as a TV anchor in Baltimore for being “too emotionally invested in her stories,” Henry Ford had two failed car companies prior to succeeding with Ford, and Steven Spielberg was rejected by USC’s Cinematic Arts School multiple times. Imagine what would have happened if any of these people had a fixed mindset. They would have succumbed to the rejection and given up hope. People with a growth mindset don’t feel helpless because they know that in order to be successful, you need to be willing to fail hard and then bounce right back.

Be passionate. Empowered people pursue their passions relentlessly. There’s always going to be someone who’s more naturally talented than you are, but what you lack in talent, you can make up for in passion. Empowered people’s passion is what drives their unrelenting pursuit of excellence. Warren Buffet recommends finding your truest passions using, what he calls, the 5/25 technique: Write down the 25 things that you care about the most. Then, cross out the bottom 20. The remaining 5 are your true passions. Everything else is merely a distraction.

Take action. It’s not that people with a growth mindset are able to overcome their fears because they are braver than the rest of us; it’s just that they know fear and anxiety are paralyzing emotions and that the best way to overcome this paralysis is to take action. People with a growth mindset are empowered, and empowered people know that there’s no such thing as a truly perfect moment to move forward. So why wait for one? Taking action turns all your worry and concern about failure into positive, focused energy.

Then go the extra mile (or two). Empowered people give it their all, even on their worst days. They’re always pushing themselves to go the extra mile. One of Bruce Lee’s pupils ran three miles every day with him. One day, they were about to hit the three-mile mark when Bruce said, “Let’s do two more.” His pupil was tired and said, “I’ll die if I run two more.” Bruce’s response? “Then do it.” His pupil became so angry that he finished the full five miles. Exhausted and furious, he confronted Bruce about his comment, and Bruce explained it this way: “Quit and you might as well be dead. If you always put limits on what you can do, physical or anything else, it’ll spread over into the rest of your life. It’ll spread into your work, into your morality, into your entire being. There are no limits. There are plateaus, but you must not stay there; you must go beyond them. If it kills you, it kills you. A man must constantly exceed his level.”

If you aren’t getting a little bit better each day, then you’re most likely getting a little worse—and what kind of life is that?

Expect results. People with a growth mindset know that they’re going to fail from time to time, but they never let that keep them from expecting results. Expecting results keeps you motivated and feeds the cycle of empowerment. After all, if you don’t think you’re going to succeed, then why bother?

Be flexible. Everyone encounters unanticipated adversity. People with an empowered, growth-oriented mindset embrace adversity as a means for improvement, as opposed to something that holds them back. When an unexpected situation challenges an empowered person, they flex until they get results.

Don't complain when things don't go your way. Complaining is an obvious sign of a fixed mindset. A growth mindset looks for opportunity in everything, so there’s no room for complaints.

Bringing It All Together

By keeping track of how you respond to the little things, you can work every day to keep yourself on the right side of the chart above.

About The Author: Dr. Travis Bradberry is the award-winning co-author of the #1 bestselling book, Emotional Intelligence 2.0, and the cofounder of TalentSmart, the world's leading provider of emotional intelligence tests and training, serving more than 75% of Fortune 500 companies. His bestselling books have been translated into 25 languages and are available in more than 150 countries. Dr. Bradberry has written for, or been covered by, Newsweek, BusinessWeek, Fortune, Forbes, Fast Company, Inc., USA Today, The Wall Street Journal, The Washington Post, and The Harvard Business Review.

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"The longer I live, the more I realize the impact of attitude on life.   Attitude, to me, is more important than facts.   It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think, say or do.   It is more important than appearance, giftedness or skill.   It will make or break a company... a church... a home.   The remarkable thing is we have a choice every day regarding the attitude we embrace for that day.   We cannot change our past... we cannot change the fact that people will act in a certain way.   We cannot change the inevitable.   The only thing we can do is play the one string we have, and that is our attitude... I am convinced that life is 10% what happens to me and 90% how I react to it.

And so it is with you... we are in charge of our Attitudes”

Home — Essay Samples — Psychology — Positive Attitude — The Power Of Having A Positive Attitude

The Power of Having a Positive Attitude

• Categories: Attitude Positive Attitude

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Words: 1677 |

Published: Jun 7, 2021

Words: 1677 | Pages: 4 | 9 min read

“Your attitude determines your altitude”

Attitude is a matter of choice

“Weakness of attitude becomes a weakness of character “ Elbert Einstein

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Essay on Attitude And Values

Students are often asked to write an essay on Attitude And Values in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Attitude And Values

Understanding attitude and values.

Attitude is the way we think and feel about something. It is our mental outlook on things. For example, we may have a positive attitude towards studying or a negative attitude towards cleaning.

What are Values?

Values are the things that are important to us. They guide our actions and decisions. For example, if honesty is a value, we will always tell the truth.

Link Between Attitude and Values

Our values shape our attitudes. If we value hard work, we will have a positive attitude towards it. Our attitudes also reflect our values.

Importance of Positive Attitude and Values

Having a positive attitude and good values is important. It helps us to be happy and successful. It also helps us to make good choices and be good people.

In conclusion, our attitude and values are very important. They shape who we are and how we act. So, it is important to have a positive attitude and good values.

250 Words Essay on Attitude And Values

Attitude and values are two important parts of our life. They shape our thoughts, actions, and how we see the world. Attitude is how we feel about something or someone. It can be positive or negative. Values are the things we believe are good and important. They guide our behavior and choices.

The Role of Attitude

Attitude is like a mental filter through which we see the world. It can shape our thoughts and actions. For example, if we have a positive attitude towards school, we will enjoy learning. We will be eager to go to school and study. But if we have a negative attitude, we might not like school. We might feel bored or unhappy there. So, our attitude can change our experiences.

The Importance of Values

Values are like a compass that guides us. They help us decide what is right and wrong. For example, if we value honesty, we will always tell the truth. If we value kindness, we will be kind to others. So, our values guide our actions and behavior.

Attitude and Values Together

Attitude and values are closely related. Our values can shape our attitude. For example, if we value hard work, we will have a positive attitude towards challenges. We will see them as opportunities to learn and grow. So, our values can influence our attitude.

In conclusion, attitude and values are very important. They shape our thoughts, actions, and experiences. They help us become better people. So, we should always try to have a positive attitude and good values.

500 Words Essay on Attitude And Values

Introduction to attitude and values.

Attitude and values are two key concepts that help us understand our thoughts, feelings, and actions. Attitude is the way we think and feel about something or someone. It is like a mental filter through which we experience the world around us. On the other hand, values are the beliefs that guide our decisions and behavior. They are like a compass that shows us the right way to act.

Understanding Attitude

Attitude is a mix of thoughts and feelings. It is not something we are born with, but something we learn from our experiences and surroundings. For example, if you have a positive attitude towards studying, you might see it as a chance to learn new things and enjoy the process. But if you have a negative attitude, you might see studying as a boring task.

Our attitude can change depending on the situation and our experiences. This is why it is important to always try to keep a positive attitude. A positive attitude can help us overcome challenges, make us happier, and lead us to success.

The Role of Values

Values are the deep beliefs that we hold about what is right and wrong, good and bad. They are the rules by which we live our lives. For example, if honesty is a value for you, you will always try to tell the truth. If respect is a value, you will treat others with kindness and understanding.

Values are usually learned from our family, culture, religion, and education. They shape our character and influence our choices. They help us decide what is important in life and guide us in our actions.

Connection between Attitude and Values

Attitude and values are closely linked. Our values often shape our attitudes. For example, if you value hard work, you might have a positive attitude towards challenges and see them as opportunities to grow. On the other hand, if you value comfort and ease, you might have a negative attitude towards hard work and see it as something to avoid.

In the same way, our attitudes can influence our values. If we have a positive attitude towards kindness, we might start to value it more. If we have a negative attitude towards dishonesty, we might start to value honesty more.

In conclusion, attitude and values are two important factors that shape our thoughts, feelings, and actions. They interact with each other and influence our behavior. By understanding our attitudes and values, we can better understand ourselves and make better decisions. We can also work on improving our attitudes and values to become better people and lead more fulfilling lives. Remember, a positive attitude and good values can make a big difference in our lives.

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Psychology Discussion

Essay on attitude: top 8 essays | human behaviour | psychology.

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Here is a compilation of essays on ‘Attitude’ for class 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Attitude’ especially written for school and college students.

Essay on Attitude

Essay Contents:

• Essay on the Theories of Attitude

Essay # 1. Meaning and Definition of Attitude :

Attitudes are learned predispositions and represent cluster of beliefs, assessed feelings and behavioural intentions towards aspects of our environment like a person, object or event. Attitudes are evaluative statements either favourable or unfavourable concerning objects, people or events and are a persistent tendency to feel and behave in a particular way toward some object.

Measuring the A-B Relationship Recent research indicates that attitudes:

(A) Significantly predict behaviours

(B) When moderating variables are taken into account.

According to G.W. Allport, “Attitude is a mental and neutral state of readiness organized through experience, exerting a directive or dynamic influence upon individual’s response to all objects and situations with which it is related.”

Krech and Crutchfield defined “attitude as an enduring organization of motivational, emotional, perceptual and cognitive processes with respect to some aspect of the individual’s world.”

According to Katz and Scotland, “Attitude is a tendency or predisposition to evaluate an object or symbol of that object in a certain way”. In effect attitude is used in a generic sense, as to what people perceive, feel and express their views about a situation, object or other people. Attitude cannot be seen, but the behaviour can be seen as an expression of attitude.

Essay # 2. Characteristics of Attitude :

The attitude is the evaluative statements or judgments concerning objects, people, or events. More precisely attitudes can be defined as a persistent tendency to feel and behave in a particular way toward some object which may include events or individuals as well.

Attitude can be characterized in three ways:

(a) They tend to persist unless something is done to change them.

(b) Attitudes can fall anywhere along a continuum from very favourable to very unfavourable.

(c) Attitudes are directed toward some object about which a person has feelings (sometimes called “affect”) and beliefs.

Essay # 3. Components of Attitudes :

The three basic components of attitude are cognitive, affective and behavioural part:

(a) Cognitive Component:

Cognitive component of attitude is related to value statement. It consists of belief, ideas, values and other information that an individual may possess or has faith in. Quality of working hard is a value statement or faith that a manager may have.

(b) Affective Component:

Affective component of attitude is related to person’s feelings about another person, which may be positive, negative or neutral.

Example: I do not like Maya because she is not hard working, or I like Mina because she is hard working. It is an expression of feelings about a person, object or a situation.

(c) Behavioural Component:

Behavioural component of attitude is related to impact of various situations or objects that lead to individual’s behaviour based on cognitive and affective components.

Example: I do not like Maya because she is not hard working is an affective component, I therefore would like to disassociate myself with her, is a behavioural component and therefore I would avoid Maya.

Development of favourable attitude, and good relationship with Mina is but natural. Individual’s favorable behaviour is an outcome of the fact that Mina is hardworking. Cognitive and affective components are bases for such behaviour. Former two components cannot be seen, only the behaviour component can be seen. Former is important because it is a base for formation of attitude. These components are explained in Figure.

Essay # 4. Formation of Attitude:

Direct Experience with the Object:

Attitudes can develop from the personally rewarding or punishing experience with an object.

(a) Classical Conditioning:

People develop associations between various objects and the emotional reactions that accompany them.

(b) Operant Conditioning:

Attitudes that are reinforced, either verbally or nonverbally, tend to be maintained.

Vicarious Learning:

Where person learns something by the observation of others helps in attitude development where individual has no direct experience with the object of attitude.

Formation of attitudes is influenced by:

(i) Family and Peer Groups:

A person may learn attitude through the imitation of family members and peers.

(ii) Neighbourhood:

The neighbourhood has a certain structure in terms of having cultural facilities, religious groupings and possibly ethnic differences. The neighbours tolerate condone or deny certain attitudes.

Economic Status and Occupations of the Person:

Mass communication like news-paper, TV, radio etc.

These in turn give rise to development of one’s attitudes.

(a) Attitudes Help Predict Work Behavior:

The following example might help to illustrate it. After introducing a particular policy, it is found from an attitude survey, that the workers are not too happy about it. During the subsequent week it is found that the attendance of the employees drops sharply from the previous standard. Here management may conclude that a negative attitude toward new work rules led to increased absenteeism.

(b) Attitudes Help People to Adapt to their Work Environment:

An understanding of attitudes is also important because attitudes help the employees to get adjusted to their work. If the management can successfully develop a- positive attitude among the employees, they will be better adjusted to their work.

Essay # 5. Functions of Attitude :

According to Katz, attitudes serve four important functions from the viewpoint of organizational behaviour.

These are as follows:

(a) The Adjustment Function:

Attitudes often help people to adjust to their work environment. Well-treated employees tend to develop a positive attitude towards their job, management and the organization in general while berated and ill-treated organizational members develop a negative attitude. In other words, attitudes help employees adjust to their environment and form a basis for future behaviour.

(b) Utilitarian Function:

An attitude may develop because either the attitude or the attitude object is instrumental in helping one to obtain rewards or avoid punishments.

(c) Ego-Defensive Function:

Attitudes help people to retain their dignity and self- image. When a young faculty member who is full of fresh ideas and enthusiasm, joins the organization, the older members might feel somewhat threatened by him. But they tend to disapprove his creative ideas as ‘crazy’ and ‘impractical’ and dismiss him altogether.

(d) The Value-Expressive Function:

Attitudes provide individuals with a basis for expressing their values. For example, a manager who values hard and sincere work will be more vocal against an employee who is having a very casual approach towards work.

(e) The Knowledge Function:

Attitudes provide standards and frames of reference that allow people to understand and perceive the world around him. If one has a strong negative attitude towards the management, whatever the management does, even employee welfare programmes can be perceived as something ‘bad’ and as actually against them.

Essay # 6. Change of Attitudes :

Employees’ attitudes can be changed and sometimes it is in the best interests of managements to try to do so. For example, if employees believe that their employer does not look after their welfare, the management should try to change their attitude and help develop a more positive attitude in them.

However, the process of changing the attitude is not always easy. There are some barriers which have to be overcome if one strives to change somebody’s attitude.

There are two major categories of barriers that come in the way of changing attitudes:

1. Prior commitment when people feel a commitment towards a particular course of action that has already been agreed upon and thus it becomes difficult for them to change or accept the new ways of functioning.

2. Insufficient information also acts as a major barrier to change attitudes. Sometimes people simply see any reason to change their attitude due to unavailability of adequate information.

Some of the possible ways of changing attitudes are described below:

(a) Providing New Information:

Sometimes a dramatic change in attitude is possible only by providing relevant and adequate information to the person concerned. Scanty and incomplete information can be a major reason for brewing negative feeling and attitudes.

(b) Use of Fear:

Attitudes can be changed through the use of fear. People might resort to change their work habit for the fear of fear of unpleasant consequences. However, the degree of the arousal of fear will have to be taken into consideration as well.

(c) Resolving Discrepancies:

Whenever “people face” a dilemma or conflicting situation they feel confused in choosing a particular course of action. Like in the case where one is to choose from” between two alternative courses of action, it is often become difficult for him to decide which is right for him.

Even when he chooses one over the other, he might still feel confused. If someone helps him in pointing out the positive points in favour of the chosen course of action, the person might resolve the dilemma.

(d) Influence of Friends and Peers:

A very effective way of changing one’s attitude is through his friends and colleagues. Their opinion and recommendation for something often proves to be more important. If for example, they are all praise for a particular policy introduced in the work place, chances are high that an individual will slowly accept that even when he had initial reservations for that.

(e) Co-Opting:

If you want to change the attitude of somebody who belongs to a different group, it is often becomes very effective if you can include him in your own group. Like in the case of the union leader who are all the time vehemently against any management decision, can be the person who takes active initiative in implementing a new policy when he had participated in that decision making process himself.

Essay # 7. Types of Attitude :

1. Job Satisfaction:

Job satisfaction is related to general attitude towards the job. A person having a high level of satisfaction will generally hold a positive attitude while dissatisfied people will generally display negative attitude towards life. When we talk about attitude, we generally speak about job satisfaction because they are inter-related in organizational behaviour.

2. Job Involvement:

Job involvement refers to the degree to which a person identifies himself (psychologically) with his job, actively participates and considers his perceived performance level important to self-worth. (Robbins). High level of involvement indicates that the individual cares for his job that has an impact on high productivity. Higher the job satisfaction, lower will be absenteeism and employee turnover.

3. Organizational Commitment:

Organizational commitment refers to degree to which an employee identifies himself with the organizational goals and wishes to maintain membership in the organization. He wants to “belong” to the organization and take an active part in its functioning.

Absenting or resigning from the job versus job satisfaction is a predictor of organizational commitment. The concept has been very popular in the recent times. Organizational commitment depends upon job enrichment factor and degree to which the workers enjoy autonomy and freedom of action while performing.

Nature of Employee Attitudes :

Attitudes are the feelings and beliefs that largely determine how employees will perceive their environment, commit themselves to intended actions and ultimately behave. Managers of organizational behavior are vitally interested in the nature of the attitudes of their employees toward their jobs, toward their careers and toward the organization itself. Employee attitudes which are important to employers are Job satisfaction, Job Involvement, Organizational Commitment and Work moods.

Moderating Variables for Attitude in Organization:

1. Importance of the attitude

2. Specificity of the attitude

3. Accessibility of the attitude

4. Social pressures on the individual

5. Direct experience with the attitude

Essay # 8. Theories of Attitude :

(a) Cognitive dissonance

(b) Self-perception theory

(a) Cognitive Dissonance Theory :

Tension arises when we are aware of two simultaneously inconsistent cognitions. To reduce the dissonance, we change our attitudes so that they will correspond to our actions. We correct discrepancies between attitudes & behaviors. Festinger’s Famous Cognitive Dissonance Study Had Ss perform dull tasks (turning knobs).

Afterwards, Ss were told the study was on how expectations affect performance. Experimenter asked Ss to tell a new S outside that the experiment was really exciting. Ss were either given $1 or $20 to lie. Ss told the new S (confederate) how great the experiment was & then filled out a questionnaire asking how much they liked the study.

Those who earned $1 were more likely to say they liked the study. Why? We often experience dissonance when making big decisions. To reduce the dissonance after making our choice, we upgrade the chosen alternative and downgrade the unchosen option.

(b) Self-Perception Theory :

When unsure of our attitudes, we examine our behavior & the circumstances under which it occurs. Wells & Petty (1980) had Ss test headphone sets by making either vertical or horizontal head movements while listening to a radio editorial. Those nodding their heads up & down agreed with the editorial most as it is associated with “yes” responses.

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