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An Introduction To MS PowerPoint

MS PowerPoint is a program that is included in the Microsoft Office suite. It is used to make presentations for personal and professional purposes.

In this article, we shall discuss in detail the functions and features of a PowerPoint presentation, followed by some sample questions based on this topic for the upcoming competitive exams. 

To learn more about the different programs under Microsoft Office , visit the linked article. 

Given below are a few important things that one must know about the development and introduction of Microsoft PowerPoint:

• The program was created in a software company named Forethought, Inc. by Robert Gaskins and Dennis Austin. 
• It was released on April 20, 1987, and after 3 months of its creation, it was acquired by Microsoft.
• The first version of this program, when introduced by Microsoft was MS PowerPoint 2.0 (1990).
• It is a presentation-based program that uses graphics, videos, etc. to make a presentation more interactive and interesting.
• The file extension of a saved Powerpoint presentation is “.ppt”.
• A PowerPoint presentation comprising slides and other features is also known as PPT.

Gradually, with each version, the program was more creative and more interactive. Various other features were added in PowerPoint which massively increased the requirement and use of this MS Office program.

From the examination point of view, MS PowerPoint happens to be a very important topic. Candidates who are preparing for the various Government exams can visit the Computer Knowledge page and get a list of topics included in the syllabus and prepare themselves accordingly. 

Basics of MS PowerPoint

Discussed below are a few questions that one must be aware of while discussing the basics of MS PowerPoint. Once this is understood, using the program and analysing how to use it more creatively shall become easier.

Question: What is MS PowerPoint?

Answer: PowerPoint (PPT) is a powerful, easy-to-use presentation graphics software  program that allows you to create professional-looking electronic slide  shows. 

The image given below shows the main page of MS PowerPoint, where a person lands when the program is opened on a computer system:

Question: How to open MS PowerPoint on a personal computer?

Answer: Follow the steps below to open MS PowerPoint on a personal computer:

• Click on the start button
• Then choose “All Programs”
• Next step is to select “MS Office”
• Under MS Office, click on the “MS PowerPoint” 

A blank presentation is open on the screen. According to the requirement, a person can modify the template for a presentation and start using the program.

Question: What is a PowerPoint presentation or PPT?

Answer: A combination of various slides depicting a graphical and visual interpretation of data, to present information in a more creative and interactive manner is called a PowerPoint presentation or PPT.

Question: What is a slide show in a PowerPoint presentation?

Answer: When all the slides of a PowerPoint presentation are set in series and then presented to a group of people, where each slide appears one after the other, is a set pattern, this is known as a PowerPoint slide show. 

Question: What all elements can be added to a slide?

Answer: The following elements can be added to a Powerpoint slide:

• Photographs
• Media Clips

All these elements are mainly used to enhance presentation skills and make the slide more interactive.

To learn more about the Fundamentals of Computer , visit the linked article. 

For a better understanding of the Microsoft PowerPoint and its operations, functions and usage, refer to the video given below:

Features of MS PowerPoint

There are multiple features that are available in MS PowerPoint which can customise and optimise a presentation. The same have been discussed below.

• Slide Layout

Multiple options and layouts are available based on which a presentation can be created. This option is available under the “Home” section and one can select from the multiple layout options provided.

The image below shows the different slide layout options which are available for use:

• Insert – Clipart, Video, Audio, etc.

Under the “Insert” category, multiple options are available where one can choose what feature they want to insert in their presentation. This may include images, audio, video, header, footer, symbols, shapes, etc. 

The image below shows the features which can be inserted:

• Slide Design

MS PowerPoint has various themes using which background colour and designs or textures can be added to a slide. This makes the presentation more colourful and attracts the attention of the people looking at it.

This feature can be added using the “Design” category mentioned on the homepage of MS PowerPoint. Although there are existing design templates available, in case someone wants to add some new texture or colour, the option to customise the design is also available. Apart from this, slide designs can also be downloaded online.

Refer to the below for slide design:

During the slide show, the slides appear on the screen one after the other. In case, one wants to add some animations to the way in which a slide presents itself, they can refer to the “Animations” category. 

The different animation styles available on PowerPoint are:

Apart from all these options; font size, font style, font colour, word art, date and time, etc. can also be added to a PPT.

Also, there are various other subjects that are included in the exam syllabus for various competitive exams. Candidates can check the detailed section-wise syllabus in the links given below:

Uses of PowerPoint Presentation

PowerPoint presentations are useful for both personal and professional usage. Given below are a few of the major fields where PPT is extremely useful:

• Education – With e-learning and smart classes being chosen as a common mode of education today, PowerPoint presentations can help in making education more interactive and attract students towards the modified version of studying
• Marketing – In the field of marketing, PowerPoint presentations can be extremely important. Using graphs and charts, numbers can be shown more evidently and clearly which may be ignored by the viewer if being read
• Business – To invite investors or to show the increase or decrease in profits, MS PowerPoint can be used
• Creating Resumes – Digital resumes can be formed using MS PowerPoint. Different patterns, photograph, etc. can be added to the resume
• Depicting Growth – Since both graphics and text can be added in a presentation, depicting the growth of a company, business, student’s marks, etc. is easier using PPT

Government exam aspirants can upgrade their preparation with the help of the links given below:

Sample MS PowerPoint Questions and Answers

As discussed earlier in this article, Computer Awareness is included in the syllabus for many competitive exams. Thus, to understand the program from the examination point of view is also a must. 

Given below are a few sample questions based on MS PowerPoint.

Q 1. How many maximum slides can be added to a PowerPoint presentation?

• No fixed number

Answer: (3) No fixed number

Q 2. Slide Sorter view can be selected under which of the following categories?

Answer: (4) View

Q 3. The combination of which keyboard keys can be used as a shortcut to add a new slide in MS PowerPoint?

Answer: (3) ctrl+M

Q 4. Header and Footer option is available under which of the following categories?

Answer: (1) Insert

Q 5. Which of the following is not included in the “Insert” category in MS PowerPoint?

Answer: (4) Animation

Similar types of MS PowerPoint Questions may be asked based on the features or usage of the program. Thus, one must carefully go through the elements and aspects of PPT. 

For any further assistance related to the upcoming Government exams, candidates can check the Preparation Strategy for Competitive Exams page. 

Get the latest exam information, study material and other information related to the major Government exams conducted in the country, at BYJU’S.

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How to Turn an Essay Into an Impressive PowerPoint

Today, a genre of essay is outrageously popular, especially in the academic world. Proving one’s point of view, discussing social issues, justifying solutions, or simply describing events or processes – all of it exists within this genre. Impressive essays are a guarantee or a student to rise to the top and learn to express one’s thoughts in a clear way.

It is also a great way to move yourself on in learning. Anyway, mastering the art of writing essays is still in big demand. However, times change and the ordinary ‘pen-and-paper’ essays become too modest to leave a desirable imprint on the reader’s mind and soul. In addition, the essay in the traditional form is more fit for strictly official situations.

That is why many universities and colleges in all countries of the world have decided to make a smooth transition from ordinary essays to the more contemporary – digital ones. Probably, the easiest way to present your essay ideas to the wide audience is in the form of Powerpoint presentations. The method might not be extremely new and strikingly beautiful, – yet, it is a convenient, unique, and engaging way to share information.

This article will run about effective ways to turn your essay into a digital presentation. As for those who are too busy or too princess to do everything yourself, there is another solution – at the online writing service DoMyEssay.net, specializing in panicky students’ problems, texting ‘ Write my essay for me ’, it is feasible to convert the most complicated essay into a true work of art!

Techniques to Create an Attractive + Informative Powerpoint Presentation

The first thing we want to tell you right away will sound approximate like this ‘Creating a Powerpoint slide show doesn’t require special skills’. Even if you didn’t happen to deal with a program like this or any similar one, there are great chances for you to grasp the principle of work in the first minutes. So how should you organize your hybrid presentation-essay to be a success?

1. Choose the correct layouts.

The sense of style is necessary even here! Remember, the template should not be gaudy or overloaded with elements – it is always a win-win choice to grab a simple theme in pastel colors, with enough space for your images and ability for modifying. The cool bonus in some layouts is schemes and diagrams – they make your presentation great for visual perception and demonstrating evidence.

2. Make up a plan.

Without a plan, a presentation will be a chaos, if not a complete public flop. In the perfect example, you could use the text of your essay to move on with showing the arguments and exemplary situations of your choice, as well as encouraging the discussion. To make everything even more obvious, leave a separate slide in the beginning for sharing this plan with the publicity.

3. Follow the basic rules of presenting.

Following the topic on slides, not overloading your slide show with text, being reader-friendly in all senses of this word (including the font size, adequate and combinable colors, the amount of information given at once) – all of this will make you a brilliant presenter if you stick to this advice.

4. Be precise and present good conclusions.

The aim of your work, its stages, methods, outcomes, – everything should be there for the audience to get the grip on what you were doing there. In an essay, use the definite examples and data that will strengthen your point of view and leave the impression of a well-informed author who wasn’t too lazy to investigate the issue.

What’s The Way Out If I Need to Transform My Essay into PPT Quickly?

As we have already figured out, making a PPT doesn’t take too much wit. Except for the situations when you need to be as fast as flash. Luckily, here a reliable writing service can come to your rescue. How?

Most students are so used to online writing services like the platforms offering help exclusively with dissertations, term papers, and academic essays. Despite this widespread misconception, many of such services are good enough at writing business plans, movie reviews, case studies, admission essays, CVs, critical feedback letters, and article reviews, along with creating presentations. Many of them can even help you devise a topic that will sound good and correspond to all academic demands.

Once you’ve got your topic, you might order the presentation in advance. At DoMyEssay.net, they have great writers who produce unique content for the customers. We haven’t seen a service like this yet that would both provide such a wide range of academic essays and specialize in so many subjects. Therefore, if you need an urgent essay or a presentation based on an essay, feel free to text this talented team and get your academic miracle!

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How to Create a PowerPoint Presentation, Essay Example

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You are free to use it as an inspiration or a source for your own work.

PowerPoint Presentations are considered to be one of the most important forms of presentations today especially in connection with data or information needed to be presented to the public. This is the reason why knowing how to create an effective and Powerful PowerPoint Presentation is an essential skill for anyone aiming to enter the field of business, media or even education.

• Know your topic. First to note is to have a great command on what you are supposed to present. Relatively, this indicates a more refined foundation for anyone wanting to create a valuable media-based presentation.
• Know your data. What are the data that you need to include in your presentation? Of course, you want your presentation to be reliable and strong, to do that you should study your data well and know how they relate with the topic you are working with.
• Research for further information. To avoid giving a “flop” presentation, it is essential to do some extra research. It always pays to know more about the topic so as to be able to answer any particular questions that might arise among the audience during the discussion.
• Add in some images. You do not want your presentation to be boring, do you? To make sure that your presentations are both entertaining and informative, it is necessary enough to check relative images that can support your data or at least even just to liven up the entire presentation.
• Observe slide design and color combinations. Slide design and color combinations are specifically important especially in keeping each presentation well appreciated by the audience through visual enhancement. In considering these elements, it is essential to note visual relaxation that goes on in relative connection with all the other elements of the presentation.
• Make simple but remarkable animations. Audio backgrounds are not that necessary [especially if you have to speak during the presentation]. Understandably though, proper animation could help in livening up the presentation, after all, that is what PowerPoint program is all about.
• Finalize the draft and be ready to present. Be sure to prepare yourself before the presentation. No presentation is good unless the delivery is better. Speech notes should be well prepared and outlined so as to serve as a guide to the speaker.

Implications of a good PowerPoint Presentation

A good PowerPoint Presentation does not only hold the attention of the audience from the first to the end part of it. But it also creates a more refined indication on what the audience got from the information that was presented to them. To measure your presentations effectiveness, it would help to ask several clarifying questions to the audience at the end of the presentation. Just make sure that they are easy and are remarkable enough for your listeners to remember.

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Free, Downloadable Lecture Slides for Educators and Students

Published on October 8, 2021 by Tegan George and Julia Merkus. Revised on July 23, 2023.

We have adapted several of our most popular articles into lecture slides that you can use to teach your students about a variety of academic topics.

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How to Write an Essay Powerpoint

About This Lesson

This powerpoint explains how to write an essay in very basic terms including how to write an introduction, thesis statement, topic sentence, conclusion, and how to introduce a source.

How_to_Write_an_Essay.pptx

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Argumentative Essays PowerPoint Presentation

Updated:  31 Aug 2021

Teach your students the basics of what makes a good argumentative essay through this downloadable PowerPoint presentation.

Editable:  PowerPoint

Pages:  11 Pages

• Curriculum Curriculum:  CCSS, TEKS

Grades:  5 - 6

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What makes a good argumentative essay?

Is it the topic itself?

The passion of the author?

The length of the text?

While all the above are beneficial, the format is the most critical feature when delivering a thoughtful, well-researched argumentative essay.

In this presentation, your students will look at writing examples to examine the necessary characteristics of an argumentative essay, including:

• The purpose for writing argumentative text
• How to establish a claim based on facts
• How to justify your text’s claim with supportive reasoning

By the end of the lesson, students will be able to identify a text’s strongest claim and whether it includes enough crucial facts to elevate the essay’s thesis.

How to Discuss the Features of an Argumentative Essay with Your Students

This resource is designed to be used as a refresher for students on identifying argumentative texts with well-written claims and evidence. Students will practice reading argumentative writing examples with the teacher. They will discuss with partners and as a class why some evidence is better than others and why some do not fully support a claim in an argumentative text.

Take the Discussion Further with Your Students

Challenge your class to put themselves in the shoes of the author by going deeper into what goes into writing an argumentative essay:

• What are some of the words in the text that persuade the reader to continue reading?
• Is there anything that could have supported the argument better?
• What would you research to find supporting facts and data?
• How would you conduct your research?

Before You Download

Please note this resource will download as a PowerPoint presentation.

This resource was created by Taylor Provencher, a teacher in Florida and a Teach Starter Collaborator.

Can we persuade you to look at more persuasion resources for your students in our ELA area?

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Essay Writing Workshop

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The first sentence of each paragraph must be a short brief of the idea you’re going to expose. Then, use connectors to develop the idea and give details. Using a variety of connectors and synonyms will give your text lexical richness. Every once in a while, describe a complicated concept in a thorough way and go into detail. On the other hand, you should also give contra arguments. In addition, your ideas should be backed up by research and data. As a conclusion, you can sum up the most important ideas you have spoken about in the essay. Seems easy, right? Use this modern template to give more tips about how to write the perfect essay!

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Home PowerPoint Templates Template Backgrounds Essay Outline PowerPoint Template

Essay Outline PowerPoint Template

The Essay Outline PowerPoint Template is designed with the objective of helping writers present their essay. The Essay outline is a skeleton, a platform on which you can build your own writing and come up with your own thoughts. These outlines help you (the presenter) structure ideas and thoughts logically to build towards a meaningful and strong conclusion, which is the main point of presenting an essay. In fact, the outline is the main aspect towards writing an effective essay too.

This essay outline template is ideal for content writers and ghost writers when they need to present an essay pitch. It follows best practices structure and provides professional presentation layouts to accommodate content (texts, images, visuals and videos) in a way that make it easy to create a document style presentation.

The Essay Outline Template sections included are:

• Introduction : Containing Background and Thesis statement slides, this section should get the reader’s attention – intended to ask a leading question; relay something enticing about the subject in a manner that commands attention. Then State the thesis – what you are going to discuss.
• Essay Body : The body is the largest part of the essay. While creating your Essay outline, list down the supporting points you are supposed to cover when writing the essay. Make sure that you provide the main idea of the topic you will be discussing. Each Body supporting paragraph should reveal an argument that support the thesis statement and ague with Evidence and Examples.
• Conclusions : The conclusions section summarizes the essay idea. It is the evaluation of the statements made and the arguments given. The conclusion therefore refers to the thesis statement of the work.
• References : Referencing is a system that allows you to acknowledge the contributions and work of others in your writing by citing your sources. A feature of academic writing is that it contains references to the words, information and ideas of others. A well done research always includes investigating other authors about the state of the art of the topic or thoughts about the thesis statement.

Writing an essay implies a formal writing technique that can be mapped to more professional con complicated works, for example an academic thesis. Check our thesis presentation tips in the article  How To Do a Proper Thesis Defense Using the Right PowerPoint Presentation.

Impress professional audiences with the Essay Outline PowerPoint Template. User the structure as your base and transmit your message with the proper visual support and documentation. Check out our wide variety of Education PowerPoint Templates .

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Essay Writing Lesson PowerPoint

Subject: English

Age range: 11-14

Resource type: Lesson (complete)

Last updated

20 October 2022

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Teaching the A-B-C’s of essay writing? This comprehensive, student-friendly 46-slide PowerPoint is all you need to yield the results you want. With a focus on the five paragraph essay, product addresses organizational patterns, transitional phrases, signal words, the hook, and proofreading checklist and tips. Includes an essay example, writing prompts, and a graphic organizer to use throughout the entire year. Your students will love this as much as you, as they take on the craft of writing like never before. Perfect for standardized writing prep and an effective foundation for high school, college, and beyond.

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What is cloud computing?

With cloud computing, organizations essentially buy a range of services offered by cloud service providers (CSPs). The CSP’s servers host all the client’s applications. Organizations can enhance their computing power more quickly and cheaply via the cloud than by purchasing, installing, and maintaining their own servers.

The cloud-computing model is helping organizations to scale new digital solutions with greater speed and agility—and to create value more quickly. Developers use cloud services to build and run custom applications and to maintain infrastructure and networks for companies of virtually all sizes—especially large global ones. CSPs offer services, such as analytics, to handle and manipulate vast amounts of data. Time to market accelerates, speeding innovation to deliver better products and services across the world.

What are examples of cloud computing’s uses?

Get to know and directly engage with senior mckinsey experts on cloud computing.

Brant Carson is a senior partner in McKinsey’s Vancouver office; Chandra Gnanasambandam and Anand Swaminathan are senior partners in the Bay Area office; William Forrest is a senior partner in the Chicago office; Leandro Santos is a senior partner in the Atlanta office; Kate Smaje is a senior partner in the London office.

Cloud computing came on the scene well before the global pandemic hit, in 2020, but the ensuing digital dash  helped demonstrate its power and utility. Here are some examples of how businesses and other organizations employ the cloud:

• A fast-casual restaurant chain’s online orders multiplied exponentially during the 2020 pandemic lockdowns, climbing to 400,000 a day, from 50,000. One pleasant surprise? The company’s online-ordering system could handle the volume—because it had already migrated to the cloud . Thanks to this success, the organization’s leadership decided to accelerate its five-year migration plan to less than one year.
• A biotech company harnessed cloud computing to deliver the first clinical batch of a COVID-19 vaccine candidate for Phase I trials in just 42 days—thanks in part to breakthrough innovations using scalable cloud data storage and computing  to facilitate processes ensuring the drug’s safety and efficacy.
• Banks use the cloud for several aspects of customer-service management. They automate transaction calls using voice recognition algorithms and cognitive agents (AI-based online self-service assistants directing customers to helpful information or to a human representative when necessary). In fraud and debt analytics, cloud solutions enhance the predictive power of traditional early-warning systems. To reduce churn, they encourage customer loyalty through holistic retention programs managed entirely in the cloud.
• Automakers are also along for the cloud ride . One company uses a common cloud platform that serves 124 plants, 500 warehouses, and 1,500 suppliers to consolidate real-time data from machines and systems and to track logistics and offer insights on shop floor processes. Use of the cloud could shave 30 percent off factory costs by 2025—and spark innovation at the same time.

That’s not to mention experiences we all take for granted: using apps on a smartphone, streaming shows and movies, participating in videoconferences. All of these things can happen in the cloud.

Learn more about our Cloud by McKinsey , Digital McKinsey , and Technology, Media, & Telecommunications  practices.

How has cloud computing evolved?

Going back a few years, legacy infrastructure dominated IT-hosting budgets. Enterprises planned to move a mere 45 percent of their IT-hosting expenditures to the cloud by 2021. Enter COVID-19, and 65 percent of the decision makers surveyed by McKinsey increased their cloud budgets . An additional 55 percent ended up moving more workloads than initially planned. Having witnessed the cloud’s benefits firsthand, 40 percent of companies expect to pick up the pace of implementation.

The cloud revolution has actually been going on for years—more than 20, if you think the takeoff point was the founding of Salesforce, widely seen as the first software as a service (SaaS) company. Today, the next generation of cloud, including capabilities such as serverless computing, makes it easier for software developers to tweak software functions independently, accelerating the pace of release, and to do so more efficiently. Businesses can therefore serve customers and launch products in a more agile fashion. And the cloud continues to evolve.

Introducing McKinsey Explainers : Direct answers to complex questions

Cost savings are commonly seen as the primary reason for moving to the cloud but managing those costs requires a different and more dynamic approach focused on OpEx rather than CapEx. Financial-operations (or FinOps) capabilities  can indeed enable the continuous management and optimization of cloud costs . But CSPs have developed their offerings so that the cloud’s greatest value opportunity is primarily through business innovation and optimization. In 2020, the top-three CSPs reached $100 billion  in combined revenues—a minor share of the global $2.4 trillion market for enterprise IT services—leaving huge value to be captured. To go beyond merely realizing cost savings, companies must activate three symbiotic rings of cloud value creation : strategy and management, business domain adoption, and foundational capabilities.

What’s the main reason to move to the cloud?

The pandemic demonstrated that the digital transformation can no longer be delayed—and can happen much more quickly than previously imagined. Nothing is more critical to a corporate digital transformation than becoming a cloud-first business. The benefits are faster time to market, simplified innovation and scalability, and reduced risk when effectively managed. The cloud lets companies provide customers with novel digital experiences—in days, not months—and delivers analytics absent on legacy platforms. But to transition to a cloud-first operating model, organizations must make a collective effort that starts at the top. Here are three actions CEOs can take to increase the value their companies get from cloud computing :

• Establish a sustainable funding model.
• Develop a new business technology operating model.
• Set up policies to attract and retain the right engineering talent.

How much value will the cloud create?

Fortune 500 companies adopting the cloud could realize more than $1 trillion in value  by 2030, and not from IT cost reductions alone, according to McKinsey’s analysis of 700 use cases.

For example, the cloud speeds up design, build, and ramp-up, shortening time to market when companies have strong DevOps (the combination of development and operations) processes in place; groups of software developers customize and deploy software for operations that support the business. The cloud’s global infrastructure lets companies scale products almost instantly to reach new customers, geographies, and channels. Finally, digital-first companies use the cloud to adopt emerging technologies and innovate aggressively, using digital capabilities as a competitive differentiator to launch and build businesses .

If companies pursue the cloud’s vast potential in the right ways, they will realize huge value. Companies across diverse industries have implemented the public cloud and seen promising results. The successful ones defined a value-oriented strategy across IT and the business, acquired hands-on experience operating in the cloud, adopted a technology-first approach, and developed a cloud-literate workforce.

Learn more about our Cloud by McKinsey and Digital McKinsey practices.

What is the cloud cost/procurement model?

Some cloud services, such as server space, are leased. Leasing requires much less capital up front than buying, offers greater flexibility to switch and expand the use of services, cuts the basic cost of buying hardware and software upfront, and reduces the difficulties of upkeep and ownership. Organizations pay only for the infrastructure and computing services that meet their evolving needs. But an outsourcing model  is more apt than other analogies: the computing business issues of cloud customers are addressed by third-party providers that deliver innovative computing services on demand to a wide variety of customers, adapt those services to fit specific needs, and work to constantly improve the offering.

What are cloud risks?

The cloud offers huge cost savings and potential for innovation. However, when companies migrate to the cloud, the simple lift-and-shift approach doesn’t reduce costs, so companies must remediate their existing applications to take advantage of cloud services.

For instance, a major financial-services organization  wanted to move more than 50 percent of its applications to the public cloud within five years. Its goals were to improve resiliency, time to market, and productivity. But not all its business units needed to transition at the same pace. The IT leadership therefore defined varying adoption archetypes to meet each unit’s technical, risk, and operating-model needs.

Legacy cybersecurity architectures and operating models can also pose problems when companies shift to the cloud. The resulting problems, however, involve misconfigurations rather than inherent cloud security vulnerabilities. One powerful solution? Securing cloud workloads for speed and agility : automated security architectures and processes enable workloads to be processed at a much faster tempo.

What kind of cloud talent is needed?

The talent demands of the cloud differ from those of legacy IT. While cloud computing can improve the productivity of your technology, it requires specialized and sometimes hard-to-find talent—including full-stack developers, data engineers, cloud-security engineers, identity- and access-management specialists, and cloud engineers. The cloud talent model  should thus be revisited as you move forward.

Six practical actions can help your organization build the cloud talent you need :

• Find engineering talent with broad experience and skills.
• Balance talent maturity levels and the composition of teams.
• Build an extensive and mandatory upskilling program focused on need.
• Build an engineering culture that optimizes the developer experience.
• Consider using partners to accelerate development and assign your best cloud leaders as owners.
• Retain top talent by focusing on what motivates them.

How do different industries use the cloud?

Different industries are expected to see dramatically different benefits from the cloud. High-tech, retail, and healthcare organizations occupy the top end of the value capture continuum. Electronics and semiconductors, consumer-packaged-goods, and media companies make up the middle. Materials, chemicals, and infrastructure organizations cluster at the lower end.

Nevertheless, myriad use cases provide opportunities to unlock value across industries , as the following examples show:

• a retailer enhancing omnichannel  fulfillment, using AI to optimize inventory across channels and to provide a seamless customer experience
• a healthcare organization implementing remote heath monitoring to conduct virtual trials and improve adherence
• a high-tech company using chatbots to provide premier-level support combining phone, email, and chat
• an oil and gas company employing automated forecasting to automate supply-and-demand modeling and reduce the need for manual analysis
• a financial-services organization implementing customer call optimization using real-time voice recognition algorithms to direct customers in distress to experienced representatives for retention offers
• a financial-services provider moving applications in customer-facing business domains to the public cloud to penetrate promising markets more quickly and at minimal cost
• a health insurance carrier accelerating the capture of billions of dollars in new revenues by moving systems to the cloud to interact with providers through easier onboarding

The cloud is evolving  to meet the industry-specific needs of companies. From 2021 to 2024, public-cloud spending on vertical applications (such as warehouse management in retailing and enterprise risk management in banking) is expected to grow by more than 40 percent annually. Spending on horizontal workloads (such as customer relationship management) is expected to grow by 25 percent. Healthcare and manufacturing organizations, for instance, plan to spend around twice as much on vertical applications as on horizontal ones.

Learn more about our Cloud by McKinsey , Digital McKinsey , Financial Services , Healthcare Systems & Services , Retail , and Technology, Media, & Telecommunications  practices.

What are the biggest cloud myths?

Views on cloud computing can be clouded by misconceptions. Here are seven common myths about the cloud —all of which can be debunked:

• The cloud’s value lies primarily in reducing costs.
• Cloud computing costs more than in-house computing.
• On-premises data centers are more secure than the cloud.
• Applications run more slowly in the cloud.
• The cloud eliminates the need for infrastructure.
• The best way to move to the cloud is to focus on applications or data centers.
• You must lift and shift applications as-is or totally refactor them.

How large must my organization be to benefit from the cloud?

Here’s one more huge misconception: the cloud is just for big multinational companies. In fact, cloud can help make small local companies become multinational. A company’s benefits from implementing the cloud are not constrained by its size. In fact, the cloud shifts barrier to entry skill rather than scale, making it possible for a company of any size to compete if it has people with the right skills. With cloud, highly skilled small companies can take on established competitors. To realize the cloud’s immense potential value fully, organizations must take a thoughtful approach, with IT and the businesses working together.

For more in-depth exploration of these topics, see McKinsey’s Cloud Insights collection. Learn more about Cloud by McKinsey —and check out cloud-related job opportunities if you’re interested in working at McKinsey.

Articles referenced include:

• “ Six practical actions for building the cloud talent you need ,” January 19, 2022, Brant Carson , Dorian Gärtner , Keerthi Iyengar, Anand Swaminathan , and Wayne Vest
• “ Cloud-migration opportunity: Business value grows, but missteps abound ,” October 12, 2021, Tara Balakrishnan, Chandra Gnanasambandam , Leandro Santos , and Bhargs Srivathsan
• “ Cloud’s trillion-dollar prize is up for grabs ,” February 26, 2021, Will Forrest , Mark Gu, James Kaplan , Michael Liebow, Raghav Sharma, Kate Smaje , and Steve Van Kuiken
• “ Unlocking value: Four lessons in cloud sourcing and consumption ,” November 2, 2020, Abhi Bhatnagar , Will Forrest , Naufal Khan , and Abdallah Salami
• “ Three actions CEOs can take to get value from cloud computing ,” July 21, 2020, Chhavi Arora , Tanguy Catlin , Will Forrest , James Kaplan , and Lars Vinter

Want to know more about cloud computing?

Related articles.

Cloud’s trillion-dollar prize is up for grabs

The cloud transformation engine

Cloud cost-optimization simulator

Reference Examples

More than 100 reference examples and their corresponding in-text citations are presented in the seventh edition Publication Manual . Examples of the most common works that writers cite are provided on this page; additional examples are available in the Publication Manual .

To find the reference example you need, first select a category (e.g., periodicals) and then choose the appropriate type of work (e.g., journal article ) and follow the relevant example.

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Examples on these pages illustrate the details of reference formats. We make every attempt to show examples that are in keeping with APA Style’s guiding principles of inclusivity and bias-free language. These examples are presented out of context only to demonstrate formatting issues (e.g., which elements to italicize, where punctuation is needed, placement of parentheses). References, including these examples, are not inherently endorsements for the ideas or content of the works themselves. An author may cite a work to support a statement or an idea, to critique that work, or for many other reasons. For more examples, see our sample papers .

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Textual works are covered in Sections 10.1–10.8 of the Publication Manual . The most common categories and examples are presented here. For the reviews of other works category, see Section 10.7.

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Data sets are covered in Section 10.9 of the Publication Manual . For the software and tests categories, see Sections 10.10 and 10.11.

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Audiovisual media are covered in Sections 10.12–10.14 of the Publication Manual . The most common examples are presented together here. In the manual, these examples and more are separated into categories for audiovisual, audio, and visual media.

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Online media are covered in Sections 10.15 and 10.16 of the Publication Manual . Please note that blog posts are part of the periodicals category.

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Introducing Microsoft 365 Copilot – your copilot for work

Mar 16, 2023 | Jared Spataro - CVP, AI at Work

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Humans are hard-wired to dream, to create, to innovate. Each of us seeks to do work that gives us purpose — to write a great novel, to make a discovery, to build strong communities, to care for the sick. The urge to connect to the core of our work lives in all of us. But today, we spend too much time consumed by the drudgery of work on tasks that zap our time, creativity and energy. To reconnect to the soul of our work, we don’t just need a better way of doing the same things. We need a whole new way to work.

Today, we are bringing the power of next-generation AI to work. Introducing Microsoft 365 Copilot — your copilot for work . It combines the power of large language models (LLMs) with your data in the Microsoft Graph and the Microsoft 365 apps to turn your words into the most powerful productivity tool on the planet.

“Today marks the next major step in the evolution of how we interact with computing, which will fundamentally change the way we work and unlock a new wave of productivity growth,” said Satya Nadella, Chairman and CEO, Microsoft. “With our new copilot for work, we’re giving people more agency and making technology more accessible through the most universal interface — natural language.”

Copilot is integrated into Microsoft 365 in two ways. It works alongside you, embedded in the Microsoft 365 apps you use every day — Word, Excel, PowerPoint, Outlook, Teams and more — to unleash creativity, unlock productivity and uplevel skills. Today we’re also announcing an entirely new experience: Business Chat . Business Chat works across the LLM, the Microsoft 365 apps, and your data — your calendar, emails, chats, documents, meetings and contacts — to do things you’ve never been able to do before. You can give it natural language prompts like “Tell my team how we updated the product strategy,” and it will generate a status update based on the morning’s meetings, emails and chat threads.

With Copilot, you’re always in control. You decide what to keep, modify or discard. Now, you can be more creative in Word, more analytical in Excel, more expressive in PowerPoint, more productive in Outlook and more collaborative in Teams.

Microsoft 365 Copilot transforms work in three ways:

Unleash creativity. With Copilot in Word, you can jump-start the creative process so you never start with a blank slate again. Copilot gives you a first draft to edit and iterate on — saving hours in writing, sourcing, and editing time. Sometimes Copilot will be right, other times usefully wrong — but it will always put you further ahead. You’re always in control as the author, driving your unique ideas forward, prompting Copilot to shorten, rewrite or give feedback. Copilot in PowerPoint helps you create beautiful presentations with a simple prompt, adding relevant content from a document you made last week or last year. And with Copilot in Excel, you can analyze trends and create professional-looking data visualizations in seconds.

Unlock productivity. We all want to focus on the 20% of our work that really matters, but 80% of our time is consumed with busywork that bogs us down. Copilot lightens the load. From summarizing long email threads to quickly drafting suggested replies, Copilot in Outlook helps you clear your inbox in minutes, not hours. And every meeting is a productive meeting with Copilot in Teams. It can summarize key discussion points — including who said what and where people are aligned and where they disagree — and suggest action items, all in real time during a meeting. And with Copilot in Power Platform, anyone can automate repetitive tasks, create chatbots and go from idea to working app in minutes.

GitHub data shows that Copilot promises to unlock productivity for everyone. Among developers who use GitHub Copilot, 88% say they are more productive, 74% say that they can focus on more satisfying work, and 77% say it helps them spend less time searching for information or examples.

But Copilot doesn’t just supercharge individual productivity. It creates a new knowledge model for every organization — harnessing the massive reservoir of data and insights that lies largely inaccessible and untapped today. Business Chat works across all your business data and apps to surface the information and insights you need from a sea of data — so knowledge flows freely across the organization, saving you valuable time searching for answers. You will be able to access Business Chat from Microsoft 365.com, from Bing when you’re signed in with your work account, or from Teams.

Uplevel skills. Copilot makes you better at what you’re good at and lets you quickly master what you’ve yet to learn. The average person uses only a handful of commands — such as “animate a slide” or “insert a table” — from the thousands available across Microsoft 365. Now, all that rich functionality is unlocked using just natural language. And this is only the beginning.

Copilot will fundamentally change how people work with AI and how AI works with people. As with any new pattern of work, there’s a learning curve — but those who embrace this new way of working will quickly gain an edge.

The Copilot System: Enterprise-ready AI

Microsoft is uniquely positioned to deliver enterprise-ready AI with the Copilot System . Copilot is more than OpenAI’s ChatGPT embedded into Microsoft 365. It’s a sophisticated processing and orchestration engine working behind the scenes to combine the power of LLMs, including GPT-4, with the Microsoft 365 apps and your business data in the Microsoft Graph — now accessible to everyone through natural language.

Grounded in your business data. AI-powered LLMs are trained on a large but limited corpus of data. The key to unlocking productivity in business lies in connecting LLMs to your business data — in a secure, compliant, privacy-preserving way. Microsoft 365 Copilot has real-time access to both your content and context in the Microsoft Graph. This means it generates answers anchored in your business content — your documents, emails, calendar, chats, meetings, contacts and other business data — and combines them with your working context — the meeting you’re in now, the email exchanges you’ve had on a topic, the chat conversations you had last week — to deliver accurate, relevant, contextual responses.

Built on Microsoft’s comprehensive approach to security, compliance and privacy. Copilot is integrated into Microsoft 365 and automatically inherits all your company’s valuable security, compliance, and privacy policies and processes. Two-factor authentication, compliance boundaries, privacy protections, and more make Copilot the AI solution you can trust.

Architected to protect tenant, group and individual data. We know data leakage is a concern for customers. Copilot LLMs are not trained on your tenant data or your prompts. Within your tenant, our time-tested permissioning model ensures that data won’t leak across user groups. And on an individual level, Copilot presents only data you can access using the same technology that we’ve been using for years to secure customer data.

Integrated into the apps millions use every day. Microsoft 365 Copilot is integrated in the productivity apps millions of people use and rely on every day for work and life — Word, Excel, PowerPoint, Outlook, Teams and more. An intuitive and consistent user experience ensures it looks, feels and behaves the same way in Teams as it does in Outlook, with a shared design language for prompts, refinements and commands.

Designed to learn new skills.  Microsoft 365 Copilot’s foundational skills are a game changer for productivity: It can already create, summarize, analyze, collaborate and automate using your specific business content and context. But it doesn’t stop there. Copilot knows how to command apps (e.g., “animate this slide”) and work across apps, translating a Word document into a PowerPoint presentation. And Copilot is designed to learn new skills. For example, with Viva Sales, Copilot can learn how to connect to CRM systems of record to pull customer data — like interaction and order histories — into communications. As Copilot learns about new domains and processes, it will be able to perform even more sophisticated tasks and queries.

Committed to building responsibly

At Microsoft, we are guided by our AI principles and Responsible AI Standard and decades of research on AI, grounding and privacy-preserving machine learning. A multidisciplinary team of researchers, engineers and policy experts reviews our AI systems for potential harms and mitigations — refining training data, filtering to limit harmful content, query- and result-blocking sensitive topics, and applying Microsoft technologies like InterpretML and Fairlearn to help detect and correct data bias. We make it clear how the system makes decisions by noting limitations, linking to sources, and prompting users to review, fact-check and adjust content based on subject-matter expertise.

Moving boldly as we learn  

In the months ahead, we’re bringing Copilot to all our productivity apps—Word, Excel, PowerPoint, Outlook, Teams, Viva, Power Platform, and more. We’ll share more on pricing and licensing soon. Earlier this month we announced Dynamics 365 Copilot as the world’s first AI Copilot in both CRM and ERP to bring the next-generation AI to every line of business.

Everyone deserves to find purpose and meaning in their work — and Microsoft 365 Copilot can help. To serve the unmet needs of our customers, we must move quickly and responsibly, learning as we go. We’re testing Copilot with a small group of customers to get feedback and improve our models as we scale, and we will expand to more soon.

Learn more on the Microsoft 365 blog and visit WorkLab to get expert insights on how AI will create a brighter future of work for everyone.

And for all the blogs, videos and assets related to today’s announcements, please visit our microsite .

Tags: AI , Microsoft 365 , Microsoft 365 Copilot

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