nykaa business case study

The tentative date of this sale is February 6, 2023, to February 14, 2023. Nykaa Women's Day Sale 2023. Founded by women for women-since starting, Nykaa has been a women-centric brand. It is why they make sure it is one of the most significant sales by Nykaa. This sale will start from the 6th to the 8th of March, 2023.

With this fundraise, Nykaa's valuation is pegged at around $1.2 billion. The Mumbai-based start-up has raised Rs 100 crore from private equity firm TPG Growth at a valuation of $724 million, company filings sourced from business intelligence platform Paper showed. PRODUCT & SERVICES.

Nykaa - Industry. Based on an estimate by Statista, the Beauty & Personal Care market in India is expected to generate US $31.51 billion in revenue by 2024, indicating significant growth ahead. With a projected compound annual growth rate (CAGR) of 3.00% from 2024 to 2028, the market exhibits a positive trend.

Nykaa Case Study: SWOT Analysis, Business Model and Marketing Strategy. Nykaa is an Indian brand of beauty and cosmetic products. It was founded by Falguni Nayyar in 2012. Since then, it has evolved into a lifestyle brand offering a curated selection of 1900+ brands and 1 lakh+ products across skincare, makeup, fragrance, health, haircare, etc.

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In this case study, we will delve into the marketing strategy of Nykaa. This case study is adapted from the research, analysis, and solutions of the student team from IIDE's Post-Graduation Programme in Digital Marketing, consisting of Kirti Rohra, Megha Babu and Meghna Hinger. As most companies have adopted digital marketing strategies to ...

Delve into the case study of Nykaa, exploring its fashion diversification journey and the significant milestone of going public in the market. ... Nykaa's Business Model. Nykaa follows the inventory-based business model to make high-profit margins. This D2C ecommerce brand buys products directly from the manufacturers and stores them in ...

Nykaa is a leading company in the e-commerce industry. Initially, it has concentrated on cosmetics. gradually added products related to w ellness, fashion, skincare, luxury p roducts, fragrances ...

Nykaa Case Study. Published on May 5, 2023. ECOM FOR BREAKFAST. Follow this publisher. About. In this comprehensive ebook, we dive into the story of Nykaa, from its humble beginnings as a startup ...

Access a live Nykaa - Success Case Study dashboard for 12 months, with up-to-the-minute insights. Fuel your decision making with real-time deal coverage and media activity. Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage. Nykaa is an Indian omnichannel beauty retailer selling a diverse ...

Why Nykaa Failed- Case Study and Business Model. The Indian e-commerce industry is surely a booming industry. This industry is playing a crucial role in the country's overall development and GDP. According to some reports, India's social e-commerce has the potential to expand to US$90 billion within Fiscal Year 2025. The reports have also ...

Nykaa's organic traffic is 6Million and ranking on 244.3k keywords in India. And the organic traffic is started increasing from last two years. Nykaa ranking on top 3 position on Google for its main products keywords like hair color, lipstick, foundation, eyeliner, hair serum, highlighter, lip balm, hand wash etc….with many SERP features ….

Introduction. In this Nykaa business case study, we will explore the success story of Nykaa, India's leading beauty and cosmetics retailer. Nykaa has disrupted the beauty industry by providing a seamless online shopping experience, a wide range of products, and an omnichannel approach to beauty retail.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. ... Chakraborty, U., Sofi Dinesh, K., & Rejikumar, G., (2023). Marketing to manage customer experience: the case of nykaa. In Sage Business ...

Nykaa has always been able to provide quality content to its audience because of its strong content marketing strategies. They post interesting and creative content on their website. The brand's content across its websites, blogs, youtube, etc are quality contents with creative ideas. As Nykaa's target audience fall under the age group 22 ...

The opportunity to build Nykaa.com, a woman-centered business, with a multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013) made it both exciting and meaningful. Still, she was the founder and with that came control over the most important decisions.

Nykaa's business is an E-commerce website and a multi-brand retailer. It offers beauty and wellness products for men and women. After reading this detailed Nykaa Case study, you'll be clear about the business model of Nykaa, marketing strategy, swot analysis. It deals in high- end products from brands like MAC, Lakme, etc.

Like most online retailers, Nykaa experiences extreme spikes in traffic during peak shopping events such its annual Hot Pink Sale. As the business recorded 110% growth in revenue from 2019 to 2020, and with aggressive growth targets on the horizon, Nykaa sought technical support to review and optimize its cloud architecture. It also looked to ...

Nykaa is India's largest beauty retail startup, with over 2400 authentic brands and over 1.9 million products. Nykaa has carved out a niche in the retailing of beauty brands by providing customers with access to a carefully curated, authentic selection of products and services. Nykaa is a direct-to-consumer (D2C) brand that uses an inventory-based business …

People consume content and this is the reason Nykaa has established a good team for its content strategy. Keeping the users engaged through interesting contents on its blog and social media has driven many customers on their web portal. YouTube Channel. Nykaa runs a YouTube channel "Nykaa TV" to provide the people best video guidance for ...

Case Study_Nykaa - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Here are the key points about how Nykaa spotted opportunities in the market and adopted an innovative approach: - In 2012, when Nykaa was launched, customers were wary of buying beauty products online due to concerns about counterfeit products.

Nykaa Case Study - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Scribd is the world's largest social reading and publishing site.

Nykaa case study - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. Nykaa is an Indian beauty and lifestyle retail company founded in 2012 by Falguni Nayar. It started slowly, taking 5 years to break even. Nykaa uses an inventory model where it stores products in facilities and aims for on-time delivery.

Nykaa is investing a lot of effort and capital into growing its house of brands. Key metrics, however, show a challenging roadmap. BENGALURU: Shortly before Nykaa listed on the bourses in November ...

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Unlike traditional retailers, Costco operates on a membership-based system, where customers pay an annual fee to access its warehouses. This model not only cultivates strong customer loyalty but also serves as a significant revenue source, providing Costco with a robust financial base to support its expansion plans and strategic investments.

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