poster presentation conference examples

Home Blog Design How to Design a Winning Poster Presentation: Quick Guide with Examples & Templates

How to Design a Winning Poster Presentation: Quick Guide with Examples & Templates

How are research posters like High School science fair projects? Quite similar, in fact.

Both are visual representations of a research project shared with peers, colleagues and academic faculty. But there’s a big difference: it’s all in professionalism and attention to detail. You can be sure that the students that thrived in science fairs are now creating fantastic research posters, but what is that extra element most people miss when designing a poster presentation?

This guide will teach tips and tricks for creating poster presentations for conferences, symposia, and more. Learn in-depth poster structure and design techniques to help create academic posters that have a lasting impact.

Let’s get started.

Table of Contents

• What is a Research Poster?

Why are Poster Presentations important?

Overall dimensions and orientation, separation into columns and sections, scientific, academic, or something else, a handout with supplemental and contact information, cohesiveness, design and readability, storytelling.

• Font Characteristics
• Color Pairing
• Data Visualization Dimensions
• Alignment, Margins, and White Space

Scientific/Academic Conference Poster Presentation

Digital research poster presentations, slidemodel poster presentation templates, how to make a research poster presentation step-by-step, considerations for printing poster presentations, how to present a research poster presentation, final words, what is a research poster .

Research posters are visual overviews of the most relevant information extracted from a research paper or analysis.   They are essential communication formats for sharing findings with peers and interested people in the field. Research posters can also effectively present material for other areas besides the sciences and STEM—for example, business and law.

You’ll be creating research posters regularly as an academic researcher, scientist, or grad student. You’ll have to present them at numerous functions and events. For example:

• Conference presentations
• Informational events
• Community centers

The research poster presentation is a comprehensive way to share data, information, and research results. Before the pandemic, the majority of research events were in person. During lockdown and beyond, virtual conferences and summits became the norm. Many researchers now create poster presentations that work in printed and digital formats.

Let’s look at why it’s crucial to spend time creating poster presentations for your research projects, research, analysis, and study papers.

Research posters represent you and your sponsor’s research 

Research papers and accompanying poster presentations are potent tools for representation and communication in your field of study. Well-performing poster presentations help scientists, researchers, and analysts grow their careers through grants and sponsorships.

When presenting a poster presentation for a sponsored research project, you’re representing the company that sponsored you. Your professionalism, demeanor, and capacity for creating impactful poster presentations call attention to other interested sponsors, spreading your impact in the field.

Research posters demonstrate expertise and growth

Presenting research posters at conferences, summits, and graduate grading events shows your expertise and knowledge in your field of study. The way your poster presentation looks and delivers, plus your performance while presenting the work, is judged by your viewers regardless of whether it’s an officially judged panel.

Recurring visitors to research conferences and symposia will see you and your poster presentations evolve. Improve your impact by creating a great poster presentation every time by paying attention to detail in the poster design and in your oral presentation. Practice your public speaking skills alongside the design techniques for even more impact.

Poster presentations create and maintain collaborations

Every time you participate in a research poster conference, you create meaningful connections with people in your field, industry or community. Not only do research posters showcase information about current data in different areas, but they also bring people together with similar interests. Countless collaboration projects between different research teams started after discussing poster details during coffee breaks.

An effective research poster template deepens your peer’s understanding of a topic by highlighting research, data, and conclusions. This information can help other researchers and analysts with their work. As a research poster presenter, you’re given the opportunity for both teaching and learning while sharing ideas with peers and colleagues.

Anatomy of a Winning Poster Presentation

Do you want your research poster to perform well?  Following the standard layout and adding a few personal touches will help attendees know how to read your poster and get the most out of your information. 

The overall size of your research poster ultimately depends on the dimensions of the provided space at the conference or research poster gallery. The poster orientation can be horizontal or vertical, with horizontal being the most common.  In general, research posters measure 48 x 36 inches or are an A0 paper size.

A virtual poster can be the same proportions as the printed research poster, but you have more leeway regarding the dimensions. Virtual research posters should fit on a screen with no need to scroll, with 1080p resolution as a standard these days. A horizontal presentation size is ideal for that.

A research poster presentation has a standard layout of 2–5 columns with 2–3 sections each. Typical structures say to separate the content into four sections; 1. A horizontal header 2. Introduction column, 3. Research/Work/Data column, and 4. Conclusion column. Each unit includes topics that relate to your poster’s objective.  Here’s a generalized outline for a poster presentation:

• Condensed Abstract 
• Objectives/Purpose
• Methodology
• Recommendations
• Implications
• Acknowledgments
• Contact Information 

The overview content you include in the units depends on your poster presentations’ theme, topic, industry, or field of research. A scientific or academic poster will include sections like hypothesis, methodology, and materials. A marketing analysis poster will include performance metrics and competitor analysis results.

There’s no way a poster can hold all the information included in your research paper or analysis report. The poster is an overview that invites the audience to want to find out more. That’s where supplement material comes in. Create a printed PDF handout or card with a QR code (created using a QR code generator ). Send the audience to the best online location for reading or downloading the complete paper.

What Makes a Poster Presentation Good and Effective? 

For your poster presentation to be effective and well-received, it needs to cover all the bases and be inviting to find out more. Stick to the standard layout suggestions and give it a unique look and feel. We’ve put together some of the most critical research poster-creation tips in the list below. Your poster presentation will perform as long as you check all the boxes.

The information you choose to include in the sections of your poster presentation needs to be cohesive. Train your editing eye and do a few revisions before presenting. The best way to look at it is to think of The Big Picture. Don’t get stuck on the details; your attendees won’t always know the background behind your research topic or why it’s important.

Be cohesive in how you word the titles, the length of the sections, the highlighting of the most important data, and how your oral presentation complements the printed—or virtual—poster.

The most important characteristic of your poster presentation is its readability and clarity. You need a poster presentation with a balanced design that’s easy to read at a distance of 1.5 meters or 4 feet. The font size and spacing must be clear and neat. All the content must suggest a visual flow for the viewer to follow.

That said, you don’t need to be a designer to add something special to your poster presentation. Once you have the standard—and recognized—columns and sections, add your special touch. These can be anything from colorful boxes for the section titles to an interesting but subtle background, images that catch the eye, and charts that inspire a more extended look. 

Storytelling is a presenting technique involving writing techniques to make information flow. Firstly, storytelling helps give your poster presentation a great introduction and an impactful conclusion. 

Think of storytelling as the invitation to listen or read more, as the glue that connects sections, making them flow from one to another. Storytelling is using stories in the oral presentation, for example, what your lab partner said when you discovered something interesting. If it makes your audience smile and nod, you’ve hit the mark. Storytelling is like giving a research presentation a dose of your personality, and it can help turning your data into opening stories .

Design Tips For Creating an Effective Research Poster Presentation

The section above briefly mentioned how important design is to your poster presentation’s effectiveness. We’ll look deeper into what you need to know when designing a poster presentation.

1. Font Characteristics

The typeface and size you choose are of great importance. Not only does the text need to be readable from two meters away, but it also needs to look and sit well on the poster. Stay away from calligraphic script typefaces, novelty typefaces, or typefaces with uniquely shaped letters.

Stick to the classics like a sans serif Helvetica, Lato, Open Sans, or Verdana. Avoid serif typefaces as they can be difficult to read from far away. Here are some standard text sizes to have on hand.

• Title: 85 pt
• Authors: 65 pt
• Headings: 36 pt
• Body Text: 24 pt
• Captions: 18 pt

If you feel too prone to use serif typefaces, work with a font pairing tool that helps you find a suitable solution – and intend those serif fonts for heading sections only. As a rule, never use more than 3 different typefaces in your design. To make it more dynamic, you can work with the same font using light, bold, and italic weights to put emphasis on the required areas.

2. Color Pairing

Using colors in your poster presentation design is a great way to grab the viewer’s attention. A color’s purpose is to help the viewer follow the data flow in your presentation, not distract. Don’t let the color take more importance than the information on your poster.

Choose one main color for the title and headlines and a similar color for the data visualizations. If you want to use more than one color, don’t create too much contrast between them. Try different tonalities of the same color and keep things balanced visually. Your color palette should have at most one main color and two accent colors.

Black text over a white background is standard practice for printed poster presentations, but for virtual presentations, try a very light gray instead of white and a very dark gray instead of black. Additionally, use variations of light color backgrounds and dark color text. Make sure it’s easy to read from two meters away or on a screen, depending on the context. We recommend ditching full white or full black tone usage as it hurts eyesight in the long term due to its intense contrast difference with the light ambiance.

3. Data Visualization Dimensions

Just like the text, your charts, graphs, and data visualizations must be easy to read and understand. Generally, if a person is interested in your research and has already read some of the text from two meters away, they’ll come closer to look at the charts and graphs. 

Fit data visualizations inside columns or let them span over two columns. Remove any unnecessary borders, lines, or labels to make them easier to read at a glance. Use a flat design without shadows or 3D characteristics. The text in legends and captions should stay within the chart size and not overflow into the margins. Use a unified text size of 18px for all your data visualizations.

4. Alignment, Margins, and White Space

Finally, the last design tip for creating an impressive and memorable poster presentation is to be mindful of the layout’s alignment, margins, and white space. Create text boxes to help keep everything aligned. They allow you to resize, adapt, and align the content along a margin or grid.

Take advantage of the white space created by borders and margins between sections. Don’t crowd them with a busy background or unattractive color.

Calculate margins considering a print format. It is a good practice in case the poster presentation ends up becoming in physical format, as you won’t need to downscale your entire design (affecting text readability in the process) to preserve information.

There are different tools that you can use to make a poster presentation. Presenters who are familiar with Microsoft Office prefer to use PowerPoint. You can learn how to make a poster in PowerPoint here.

Poster Presentation Examples

Before you start creating a poster presentation, look at some examples of real research posters. Get inspired and get creative.

Research poster presentations printed and mounted on a board look like the one in the image below. The presenter stands to the side, ready to share the information with visitors as they walk up to the panels.

With more and more conferences staying virtual or hybrid, the digital poster presentation is here to stay. Take a look at examples from a poster session at the OHSU School of Medicine .

Use SlideModel templates to help you create a winning poster presentation with PowerPoint and Google Slides. These poster PPT templates will get you off on the right foot. Mix and match tables and data visualizations from other poster slide templates to create your ideal layout according to the standard guidelines.

If you need a quick method to create a presentation deck to talk about your research poster at conferences, check out our Slides AI presentation maker. A tool in which you add the topic, curate the outline, select a design, and let AI do the work for you.

1. One-pager Scientific Poster Template for PowerPoint

A PowerPoint template tailored to make your poster presentations an easy-to-craft process. Meet our One-Pager Scientific Poster Slide Template, entirely editable to your preferences and with ample room to accommodate graphs, data charts, and much more.

Use This Template

2. Eisenhower Matrix Slides Template for PowerPoint

An Eisenhower Matrix is a powerful tool to represent priorities, classifying work according to urgency and importance. Presenters can use this 2×2 matrix in poster presentations to expose the effort required for the research process, as it also helps to communicate strategy planning.

3. OSMG Framework PowerPoint Template

Finally, we recommend presenters check our OSMG Framework PowerPoint template, as it is an ideal tool for representing a business plan: its goals, strategies, and measures for success. Expose complex processes in a simplified manner by adding this template to your poster presentation.

Remember these three words when making your research poster presentation: develop, design, and present. These are the three main actions toward a successful poster presentation. 

The section below will take you on a step-by-step journey to create your next poster presentation.

Step 1: Define the purpose and audience of your poster presentation

Before making a poster presentation design, you’ll need to plan first. Here are some questions to answer at this point:

• Are they in your field? 
• Do they know about your research topic? 
• What can they get from your research?
• Will you print it?
• Is it for a virtual conference?

Step 2: Make an outline

With a clear purpose and strategy, it’s time to collect the most important information from your research paper, analysis, or documentation. Make a content dump and then select the most interesting information. Use the content to draft an outline.

Outlines help formulate the overall structure better than going straight into designing the poster. Mimic the standard poster structure in your outline using section headlines as separators. Go further and separate the content into the columns they’ll be placed in.

Step 3: Write the content

Write or rewrite the content for the sections in your poster presentation. Use the text in your research paper as a base, but summarize it to be more succinct in what you share. 

Don’t forget to write a catchy title that presents the problem and your findings in a clear way. Likewise, craft the headlines for the sections in a similar tone as the title, creating consistency in the message. Include subtle transitions between sections to help follow the flow of information in order.

Avoid copying/pasting entire sections of the research paper on which the poster is based. Opt for the storytelling approach, so the delivered message results are interesting for your audience. 

Step 4: Put it all together visually

This entire guide on how to design a research poster presentation is the perfect resource to help you with this step. Follow all the tips and guidelines and have an unforgettable poster presentation.

Moving on, here’s how to design a research poster presentation with PowerPoint Templates . Open a new project and size it to the standard 48 x 36 inches. Using the outline, map out the sections on the empty canvas. Add a text box for each title, headline, and body text. Piece by piece, add the content into their corresponding text box.

Transform the text information visually, make bullet points, and place the content in tables and timelines. Make your text visual to avoid chunky text blocks that no one will have time to read. Make sure all text sizes are coherent for all headings, body texts, image captions, etc. Double-check for spacing and text box formatting.

Next, add or create data visualizations, images, or diagrams. Align everything into columns and sections, making sure there’s no overflow. Add captions and legends to the visualizations, and check the color contrast with colleagues and friends. Ask for feedback and progress to the last step.

Step 5: Last touches

Time to check the final touches on your poster presentation design. Here’s a checklist to help finalize your research poster before sending it to printers or the virtual summit rep.

• Check the resolution of all visual elements in your poster design. Zoom to 100 or 200% to see if the images pixelate. Avoid this problem by using vector design elements and high-resolution images.
• Ensure that charts and graphs are easy to read and don’t look crowded.
• Analyze the visual hierarchy. Is there a visual flow through the title, introduction, data, and conclusion?
• Take a step back and check if it’s legible from a distance. Is there enough white space for the content to breathe?
• Does the design look inviting and interesting?

An often neglected topic arises when we need to print our designs for any exhibition purpose. Since A0 is a hard-to-manage format for most printers, these poster presentations result in heftier charges for the user. Instead, you can opt to work your design in two A1 sheets, which also becomes more manageable for transportation. Create seamless borders for the section on which the poster sheets should meet, or work with a white background.

Paper weight options should be over 200 gsm to avoid unwanted damage during the printing process due to heavy ink usage. If possible, laminate your print or stick it to photographic paper – this shall protect your work from spills.

Finally, always run a test print. Gray tints may not be printed as clearly as you see them on screen (this is due to the RGB to CMYK conversion process). Other differences can be appreciated when working with ink jet plotters vs. laser printers. Give yourself enough room to maneuver last-minute design changes.

Presenting a research poster is a big step in the poster presentation cycle. Your poster presentation might or might not be judged by faculty or peers. But knowing what judges look for will help you prepare for the design and oral presentation, regardless of whether you receive a grade for your work or if it’s business related. Likewise, the same principles apply when presenting at an in-person or virtual summit.

The opening statement

Part of presenting a research poster is welcoming the viewer to your small personal area in the sea of poster presentations. You’ll need an opening statement to pitch your research poster and get the viewers’ attention.

Draft a 2 to 3-sentence pitch that covers the most important points:

• What the research is
• Why was it conducted
• What the results say

From that opening statement, you’re ready to continue with the oral presentation for the benefit of your attendees.

The oral presentation

During the oral presentation, share the information on the poster while conversing with the interested public. Practice many times before the event. Structure the oral presentation as conversation points, and use the poster’s visual flow as support. Make eye contact with your audience as you speak, but don’t make them uncomfortable.

Pro Tip: In a conference or summit, if people show up to your poster area after you’ve started presenting it to another group, finish and then address the new visitors.

QA Sessions 

When you’ve finished the oral presentation, offer the audience a chance to ask questions. You can tell them before starting the presentation that you’ll be holding a QA session at the end. Doing so will prevent interruptions as you’re speaking.

If presenting to one or two people, be flexible and answer questions as you review all the sections on your poster.

Supplemental Material

If your audience is interested in learning more, you can offer another content type, further imprinting the information in their minds. Some ideas include; printed copies of your research paper, links to a website, a digital experience of your poster, a thesis PDF, or data spreadsheets.

Your audience will want to contact you for further conversations; include contact details in your supplemental material. If you don’t offer anything else, at least have business cards.

Even though conferences have changed, the research poster’s importance hasn’t diminished. Now, instead of simply creating a printed poster presentation, you can also make it for digital platforms. The final output will depend on the conference and its requirements.

This guide covered all the essential information you need to know for creating impactful poster presentations, from design, structure and layout tips to oral presentation techniques to engage your audience better . 

Before your next poster session, bookmark and review this guide to help you design a winning poster presentation every time. 

Like this article? Please share

Cool Presentation Ideas, Design, Design Inspiration Filed under Design

Related Articles

Filed under Design • September 11th, 2024

8 Best Canva Alternatives for Presentations in 2024

Don’t feel restricted about what one application can do for presentation design. Meet a list of the best Canva alternatives in this article.

Filed under PowerPoint Tutorials • September 9th, 2024

How to Convert Illustrator to PowerPoint

Extract powerful graphics and integrate them into your presentation slides. Learn how to convert Illustrator to PowerPoint with this guide.

How to Convert InDesign to PowerPoint

Repurpose your indd files as presentations by learning how to convert InDesign to PowerPoint. Step-by-step guide for Windows and Mac users.

Leave a Reply

How to Create a Research Poster

• Poster Basics
• Design Tips
• Logos & Images

What is a Research Poster?

Posters are widely used in the academic community, and most conferences include poster presentations in their program.  Research posters summarize information or research concisely and attractively to help publicize it and generate discussion. 

The poster is usually a mixture of a brief text mixed with tables, graphs, pictures, and other presentation formats. At a conference, the researcher stands by the poster display while other participants can come and view the presentation and interact with the author.

What Makes a Good Poster?

• Important information should be readable from about 10 feet away
• Title is short and draws interest
• Word count of about 300 to 800 words
• Text is clear and to the point
• Use of bullets, numbering, and headlines make it easy to read
• Effective use of graphics, color and fonts
• Consistent and clean layout
• Includes acknowledgments, your name and institutional affiliation

A Sample of a Well Designed Poster

View this poster example in a web browser .  

Image credit: Poster Session Tips by [email protected], via Penn State

Where do I begin?

Answer these three questions:.

• What is the most important/interesting/astounding finding from my research project?
• How can I visually share my research with conference attendees? Should I use charts, graphs, photos, images?
• What kind of information can I convey during my talk that will complement my poster?

What software can I use to make a poster?

A popular, easy-to-use option. It is part of Microsoft Office package and is available on the library computers in rooms LC337 and LC336. ( Advice for creating a poster with PowerPoint ).

Adobe Illustrator, Photoshop, and InDesign

Feature-rich professional software that is good for posters including lots of high-resolution images, but they are more complex and expensive.  NYU Faculty, Staff, and Students can access and download the Adobe Creative Suite .

Open Source Alternatives 

• OpenOffice is the free alternative to MS Office (Impress is its PowerPoint alternative).
• Inkscape and Gimp are alternatives to Adobe products.
• For charts and diagrams try Gliffy or Lovely Charts .
• A complete list of free graphics software .

A Sample of a Poorly Designed Poster

View this bad poster example in a browser.

Image Credit: Critique by Better Posters

• Next: Design Tips >>
• Last Updated: Jul 9, 2024 5:34 PM
• URL: https://guides.nyu.edu/posters

+31 (0)6 5465 1346 | [email protected]

CAUSE AN EFFECT

Blog on science communication

How to design a poster presentation that makes your research stand out

Have you submitted an abstract for a conference poster? Great! It can be an amazing opportunity to get valuable feedback, advance your career, and make lasting connections. But let’s face it: most conference posters are crammed with too much text, unclear graphs, and are difficult to understand. Don’t worry, we’re here to help. This is a step-by-step practical guide to help you create a poster that’s so good, that people actually stop to read it, start a conversation and even remember your poster years later.

This blog is based on our extensive Poster Design Guidelines , where we’ve visualized all the tips in six posters.

Define the true goal of your poster presentation

When we ask researchers why they’re presenting a poster, the typical response is, “I want to share my research.” Fair enough, but let’s be honest: if sharing your research was the only goal, there are much easier ways to do it. You could submit a summary in the conference booklet, email your paper to colleagues, or put it on social media.

Poster sessions are social events. The main goal is to network and connect with other researchers.

But here’s the thing—a poster session isn’t just about showing off your data. It’s your chance to dive into conversations, make new connections, and get instant feedback. In fact, it’s a social event! While sharing your results is important, the primary goal of a poster session is to connect with others.

What is your personal goal for the poster session?

Beyond that, you can also set personal goals. What do you want to get out of the poster session? How can you use this opportunity to advance your research, get answers to pressing technical questions, make an impact, or learn from others in your field?

Don’t just create a poster because you have to, this is your moment to define what you want to achieve with it. Here are some ideas for personal goals to inspire you:

• Get valuable feedback on your research. Receive tips on improving your methodology, avoiding pitfalls in your dataset, or addressing issues with participants. Constructive criticism and suggestions from others can be incredibly beneficial for refining your work.
• Connect with key figures in your field. Networking with (influential) people can advance your career. They might even point you toward a great post-doc position or other opportunities.
• Find potential collaborators. Meet researchers who can join forces with you on your project. Sometimes, the missing piece is just the right team or a fresh perspective.
• Share and promote best practices. Whether you’ve developed a new methodology or discovered flaws in existing treatments, use your poster to recommend better practices or warn others of potential mistakes. Think about ways that you can help others in their work.
• Test new research ideas. Are you considering a new research direction? Use the poster session to gauge interest and gather feedback before diving in. This can help you refine your ideas before committing significant time and resources.
• Influence funding decisions. Funders and grant reviewers often attend conferences. A compelling poster can catch their eye and improve your chances of securing funding for future projects.

Use these ideas to make the poster session work for you and then design your poster to help you achieve it.

Idea: Gather valuable feedback through your poster

Viviam attended our poster design workshop in Norway and was struggling with significant challenges in her PhD. She decided that her personal goal for her poster was to gather as much feedback as possible. To achieve this, she designed her poster around these roadblocks, and asked visitors to stick post-it notes with their tips and advice on the poster board. This approach not only provided her with valuable input but also earned her two poster awards!

“It was an amazing experience and the outcome was exactly what I wanted, a lot of interaction with the public, feedback, questions, many post-it notes, lots of connections in LinkedIn and possibly new collaborations. Also, my supervisors are extremely proud and happy. I couldn’t ask for more! THANK YOU!”

See her poster in our Hall of Fame .

Read more about the goal of your poster and writing a pitch in our blog Define the goal & pitch for your poster presentation

The essential elements of a poster

Before diving into the design, let’s make sure you’re including everything a good poster needs. Remember that your poster is a summary of your most important research results, so keep it short and to the point. If visitors want to learn more about the details, they can read (a printout of) your paper or start a conversation.

• Title: Your title is your first impression and the one thing people will remember, so make it count! It should be big, clear, concise, and ideally communicate your main message or conclusion. Avoid jargon and abbreviations unless you’re confident that your audience will get it.
• Context: Provide a brief background or context to orient your viewers or explain why your research is important. Keep this section short, a single sentence is often enough.
• Study details: A quick overview of your study design (e.g., type of study, number of participants, duration, intervention, outcome measure, etc). This is essential, but not the most exciting part, so stick to the essentials.
• Evidence (data) : The evidence for your main message statement. This can be a graph or even a written description of your main results. Don’t fall into the trap of including every graph and making them so small that nobody can read them.
• Visuals: We often include a large visual to draw attention to the topic or main result. This could be an illustration, picture, or diagram from your research result. You get the most effect if this is a large image that can be seen from across the room.
• Call-to-action: What do you want your audience to when they visit your poster? Give feedback on how to improve your work? Connect with you on LinkedIn? Have a fruitful discussion? Visit your website? Contact you for more details? Get the most out of your poster and tell people how they can help you.
• Contact details: Include your full name, affiliation, and contact details. Make sure people can reach out if they’re interested in your work or want to connect. You can usually leave out departments and author degrees. I can be nice to include a photo of yourself. This way people can recognize who presents the poster when you’re not standing next to it, and walk up to you later.
• References : If your poster is based on a published paper, you may include a reference. However, keep it short (you don’t have to include all authors) and use a small font size. This way, your audience can find the paper, without it taking up too much space or attention.
• Add sections for extra interaction and your personal goal : Include a section to highlight important elements of your research with a title like “What’s new”. Or add a highlighted box with “Give feedback”, or “How can you help?” to encourage visitors to talk to you. Starting a conversation can be intimidating for visitors too, so these sections can also give them a starting point for a discussion.

QR code or not?

If you have additional materials or want to make it easy for people to find your LinkedIn page, you can consider adding a QR code to your poster. It can link to your full paper, other references, a video explanation, or any other online resource that complements your poster. However, keep the limitations of QR codes in mind. People might not have a phone that can scan a QR code, forgot their phone or have low phone battery. And most importantly: you probably don’t want people to stare at their phone in the middle of an engaging conversation.

If you decide to add a QR code, make sure you:

• Clearly explain where the link leads to , and write down what people can find there. e.g. “Download my full paper”, “Watch the video about my methods”, “Connect with me on LinkedIn”. Or a combination of these: “Connect with me on LinkedIn to get my paper”.
• Always provide an alternative , like a short URL so you don’t rely on the code, and show people where it leads. It’s also wise to have a pen and paper handy to jot down someone’s email address or name, just in case technology fails.
• Design the QR code with a tool like QRcodemonkey , where you can customize the color, pattern, and add an icon to match your poster’s style. And remember to remove the ugly white background.

Check out part 1 of our Poster Guideline about the essential elements of a poster:

The most important thing first: write a title that captures your main message

Now that you know the essential elements to include on your poster, let’s dive in to some of the elements to make them great. We start by focusing on the most crucial part—your title. Your title is often the first thing people read: it should capture attention and communicate your main message.

Don’t write vague descriptive titles!

Whatever you do, resist the urge to just slap the title of your paper onto your poster. Descriptive titles are used in almost all peer-reviewed papers, but for posters they are terrible: they don’t give any information about the main conclusion, and only tell us about the topic you’re researching.

Let’s have a look at this generic descriptive title from this article on air pollution as an example:

“ Urban Air Pollution and Greenness in Relation to Public Health ”.

When we read it, we still don’t know anything! And at the same time it raises all these questions: “Is there a relation?”, “Is less pollution related to greenness?”, “Does this paper answer how we can reduce pollution?”.

When you write a title like this, you’re delaying communication of the main message, which will frustrate your audience. Imagine if every newspaper headline was that vague—no one would bother reading past the first line.

The one thing all the people at a poster session are looking for is your main message . That’s why you want your main message to be the first thing people read. And that’s usually your title, since it’s big and bold and catches the most attention.

Think about the one thing you want people to remember after they’ve seen your poster. That’s your title.

When creating your title, think about the one thing you want people to remember after they’ve seen your poster. That’s your main message, and it should be front and center. Most of the time, your main message is your research conclusion, but it doesn’t have to be. It could be a recommendation, a warning, or promoting a new research method that’s more effective than the old ones.

Conclusive title are better than descriptive ones

The best titles don’t just hint at your research—they spell it out. A conclusive title ensures that even if someone only reads your title and nothing else, they’ve still walked away with your key message. And that’s a win in communication!

Let’s compare the following titles, and see which one tells you more useful information about the study:

Descriptive title : Urban Air Pollution and Greenness in Relation to Public Health.

Conclusive title : Expanding green spaces and enforcing low-carbon policies can effectively combat health risks from air pollution in Addis Ababa.

Write a conclusive title, so people can read your main message at a glance!

If you’re struggling to write a conclusive statement, or if your results aren’t finalized yet, consider writing your title as a question. A title question does not tell the whole story but it might make people curious enough to walk up to your poster to find out the answer or have a discussion with you. What about “Mental health in hospitals: what can health professionals do to ease the pain?”. It’s the perfect start to a conversation. Think about the first question that you would ask a person approaching you, that can be your title.

TIP: Does your research show negative results? Shout it from the rooftops! Don’t be disappointed, your research is just as important as anyone else’s. Do not hide it, show it, so other people can learn from it.

For more examples and tips on how to formulate your title, read our blog Write a compelling title about your research . Learn why descriptive titles are the worst for good science communication and try out different main messages to see which one works best for your research.

Write headings to tell a story

To be an effective science communication tool, your poster needs to be easy to scan. At a conference, most people will glance at your poster, spend a few seconds reading the title and maybe some bold headings, and then decide whether to stop and talk or move on.

If your main headings are the traditional Introduction, Methods, Results, Discussion, and Conclusion, then you’re missing a chance to communicate your message quickly. Those headings won’t tell your audience anything new, and they’ll delay getting your main point across.

Your goal should be for everyone to quickly grasp your entire research story without squinting at that tiny 12pt paragraph text. So, let’s dive into how to rewrite your headings to tell your story clearly and concisely:

Turn your lengthy introduction into a sentence for context

Start with a single, punchy sentence that gives context for your research. Forget the long paragraphs about why you’re doing this work—most people at the conference already know the big issues in your field (everyone’s out to cure cancer or save the planet, right?). Instead, summarize the core issue or background of your study in a single sentence. For example:

• T-cell therapy works very well for ‘liquid cancers’ such as leukemia, but is much less effective for solid tumors.
• Crucian carp can survive in ice-covered lakes without oxygen for months. We want to know if DNA methylation acts as a switch to transition from summer to winter months.

Turn your headings into sentences

With that context in place, keep the momentum going by writing conclusive statements for each of your headings. These sentences become the bold, eye-catching headings on your poster—the “chapters” of your story. This way, anyone can quickly scan your poster and immediately grasp the main message of your research.

Once you’ve set the stage with a brief context, continue with this to write a conclusive statement for each of your headings. These sentences become the bold headings on your poster, effectively turning them into the “chapters” of your story. This way, your audience can quickly scan the headings and immediately grasp the main message of your research.

For instance, instead of vague headings like “ Introduction ” or even the slightly better “ Costs of diabetes ,” go for something more informative like: “ Total costs of diabetes have increased to $245 billion .” This gives much more information at a glance.

People scan your poster, so turn your headings into a compelling story.

In our workshops, we encourage participants to start by writing their research in a single paragraph or a one-minute speech. Then, trim it down to just a few sentences. Those sentences will become your poster headings (think of them as the chapters of your story). This way, your audience doesn’t have to dig through paragraphs to find the key points—they can simply scan the bold headings and immediately understand your research.

If you’re afraid your supervisor is not going to like this departure from the traditional academic structure, you can keep those familiar headings as smaller, lighter eyebrow headings. This way you satisfy the more traditional academics while still making your main message stand out. (Learn more about eyebrow headings and text design in part 3 of our Poster Guidelines .)

Which behavioral and nutritional factors are targets for stomach cancer prevention programmes?

A meta-analysis and systematic review of 14 behavioral and nutritional factors in 52,916 studies.

Helicobacter pylori infection, smoking, alcohol, high salt intake were identified as the main factors contributing to stomach cancer.

These results may be utilized for ranking and prioritizing preventable risk factors to implement effective prevention programs.

Learn how you can write an engaging research story for your poster in our blog How to write a story from your research for posters & infographics .

Example of a story-based poster

Let’s have a look at this example poster we created from a paper on microbes in the Antarctic. Instead of sticking to dry, traditional headings, we transformed each section—Introduction, Methods, Results, Conclusion—into a conclusive statement that tells the story of the research. This makes it easy to scan. You can add more details in the paragraph text or graphs under each section. But don’t overcrowd your poster with details. If people want more information, it’s better to discuss these details or hand out your actual peer-reviewed journal article. The more information you give, the less people will remember.

Design your poster like a professional

How do you think you will come across if you use different backgrounds, colors and fonts for every section? Does that really make you look creative and professional? We know it’s tempting, but don’t use every tool PowerPoint has given you to design with. Don’t use gradients, drop-shadows, text effects if you don’t know how to use them.

The design of your poster should support your story, provide structure, and make your presentation more effective. Design can also help distinguish between the main message and supporting information. By using different designs for your main thread and quotes, anecdotes, or examples you make sure people don’t lose sight of your most important messages.

We love to show bad examples, so check out this poster presentation dissection:

Get inspired by creative posters in our Poster Hall of Fame

We’re so proud of our workshops participants when they create a beautiful poster or win a poster award! So we created a hall of fame to showcase great posters. As you will see, there is no one standard, you can create any type of poster and still attract attention. Each poster is made under different circumstances and conference requirements.

Design your texts to make them easier to read

Since text is often the bulk of your poster, let’s see how we can design it better to help your audience understand it better.

• Write in simple and active language . Write “We analyzed the data” instead of “The data was analyzed”. Active text is more engaging and understandable, so avoid passive sentences as much as possible. TIP: Write as if you’re talking to your visitor and read your text out loud to see if it makes sense.
• Keep sentences short . Sentences should be short and to the point. Keep most sentences to a maximum of 14 words if possible. Paragraphs are no longer than 35 words, or 5 lines.
• Write full sentences . Writing short sentences doesn’t mean you should remove important words (and make it impossible to understand). Every sentence should contain a subject and a verb (yes, this includes bullet-points and titles). Without those, they miss essential information.
• Font size: Your main title should be bold and easy to read, between 100 and 150 points . If your title is too long, split it up with a short bold main title, and a smaller subtitle with more nuance or details. Section headings should be bold and between 60 and 80 points . The text of your headings should include important information (and not just introduction, methods, results). The paragraph text of your poster should be between 30 – 40 point size. Viewers should be able to read it from a few steps away. Details and references can be smaller, but don’t go below 24 point size.
• Align left : Unless you have a very good reason, left-align your titles, sentences, bullet-points, and paragraphs. Centering or justifying text slows down reading time and is not considered good practice for accessibility.
• Highlight: If you cannot make paragraphs shorter, you can highlight important sentences in bold to make them stand out.
• Make it legible : All your text should be legible and easy to read. So keep uppercase to a minimum (we reserve it for eyebrow headings). And don’t underline text unless it’s a hyperlink in a digital version of your poster.

Only use bullet points for actual lists

If there is one piece of advice we would love for you to remember from this post: do NOT use bullet points for sentences! It transforms them into weird short sentences and doesn’t make your messages any clearer. Please, only use bullet points for actual lists. Like countries, study details, or different outcomes you are measuring. Disregard your instinct to put bullets before sentences and just write a nice readable paragraph instead. People will love you for it!

Check out part 3 of our Poster Guideline for tips on structure, and writing texts:

Font size guidelines, a poster

We like to create posters about posters. So check out this A1 poster that shows the best practices for legible fonts on your poster:

Use images and icons, but make sure they’re effective

Text alone can be a bit uninspiring sometimes. We encourage the use of images but make sure they contribute to your message. Either use them to show which topic you are researching (e.g. plane aerodynamics, body fat distribution, or the history of women’s rights), or when they have intrinsic value and show something that you cannot point out in words (e.g. the location of an aorta stent, or the flow of information between low-orbit satellites). Don’t add cute images of people, landscapes, university buildings or flower patterns to spice up your poster.

So please don’t use random useless stock photo’s like these in your presentation! #facepalm

Images aren’t just there to make your poster pretty—they’re there to attract attention and help people understand your message. Here’s how to use images effectively:

• Draw attention with a large visual that shows your topic or supports your main message. Make sure it reflects your personality, this will make it more memorable for people (and make it more fun for conference attendees to browse posters).
• Use high-quality images: Use clear, high-resolution images. Blurry visuals scream amateur and can distract from your message. If you need to, remove the white background from images and graphs in PowerPoint or go to remove.bg .
• Icons: Use meaningful icons that help your audience scan your poster quickly. Realize that a lot of people will not have the same idea of what an icon means, so avoid using vague icons for vague concepts like process or implementation . And always add text to an icon.
• Don’t decorate, educate: Leave out fun, cliché, or decorative visuals that distract from your main message. Choose visuals that enhance the content and are easy to understand at a glance. They should be directly relevant to your study and should not require extensive explanation.
• Be consistent: Create a consistent professional design by picking icons in the same style (e.g. choose between line icons and solid icons) and do not combine illustrations and images from different styles (line-drawings, 3D design, or photographs).
• Be inclusive & avoid stereotypes . Think about it: Do the elderly all use canes? Is your population all white and able? Are all human shapes male? We encourage you to acknowledge diversity and use appropriate descriptions, including those for gender, sexual orientation, racial and ethnic identity, disabilities, and age.

Don’t use Google to find images (these are usually copyright protected). Instead, check out these websites for great images:

• pexels.com (stock images & videos)
• unsplash.com (stock images)
• Phosphor icons (general icons)
• bioicons.com (biology & medicine icons)
• scidraw.io (lab research icons)

For a huge collection of useful websites where you can find images, illustrations and icons, check out our blog Our favorite (free) tools to create better designs for science communication

Visualize your data clearly and effectively

Data is the heart of your research, but it needs to be presented in a way that’s easy to digest. Here’s how to nail your data visualization:

• Save space by visualizing only the most important results from your research that support your main message and give evidence for your conclusion. One or two graphs is enough. There is usually no need to include diagrams, tables, or graphs in your introduction or methods section.
• Create graphs instead of tables to make it easier to see trends and compare data. Graphs and other data visualizations help your audience see patterns in the data and allow them to quickly compare data points. Tables take too much time to understand in the limited time you have to make your point.
• Give the conclusion from your graph in the title above it (instead of a descriptive title), and highlight the data that support your main conclusion. Which title do you think is better? Projected disease prevalence and mortality reduction over 20 years for the population aged 18 to 95 years in nine European countries with lower salt intake. OR Lower salt intake reduced the prevalence of stroke in Poland by 13.5% . You can even write sentences inside graphs to clarify certain data.
• Use direct labels instead of legends, adding your data labels right next to the graph lines (instead of further away) makes it easier to understand your data.
• Tell a story . Show people where the interesting data is hiding in a graph and tell a story. Do this by highlighting the data that supports your main conclusion and writing short explanations to tell people what it means.
• Simplify your graphs: Keep your graphs simple and easy to read. Remove anything that does not help people understand your data like (grid) lines, borders, and (white) backgrounds.

Check out part 4 of our Poster Guideline for tips on datavisualization.

Choose and apply colors wisely in your design

Color can make your poster stand out from a sea of boring light blue posters, but too many colors can turn it into a visual assault. Here’s how to use color wisely:

• Be intentional . Don’t just use colors randomly because it’s ‘pretty’. Think about their purpose. Do you want to highlight and draw attention? Do you need colors to show differences between items? If there is no reason to use different colors for clarity, don’t do it.
• Use a simple color scheme: Stick to a maximum of two colors to create a cohesive look. If you’re having trouble choosing colors, use a single accent color with black, white, and grey. Using shades of a single color is often a better idea than using multiple bright colors. The darkest color will draw the most attention, so use it to create visual hierarchy. Use an online shade generator tool like shadegenerator.com .
• Avoid color coding. Don’t use five colors for different datasets in a graph, or make each section a different color. It can be hard for people to distinguish between colors, and they might assume the colors have specific meanings. Plus, with color-blind visitors in mind, it’s essential to make your point clear without depending on color alone.
• Contrast: Make sure there’s enough contrast between your background and text. Use a contrast checker to make sure the contrast is at least 4.5 (the minimum for accessibility). This improves readability and helps important information stand out.
• Draw attention : Color is a great way to draw attention to a part of your poster that contains important information. But don’t do this more than one or two times. If you highlight everything, nothing stands out.
• Re-use colors for a professional look. See if you can re-use colors from images elsewhere to make the design look professional. You can use the eyedropper tool in PowerPoint or browser extensions like ColorZilla to pick the color code (HEX or RGB) from any image.

There are many tools and articles to help you pick the right colors. Learn from their expertise:

• blog.datawrapper.de/beautifulcolors/
• learnui.design/tools/data-color-picker.html
• chartio.com/learn/charts/how-to-choose-colors-data-visualization/

Check out part 5 of our Poster Guideline for tips on the use of colors.

Achieve balance and symmetry in your poster design

A well-balanced poster is a joy to look at. Here’s how to achieve that perfect balance:

• Reading direction. Give clues on how to read your design. The standard reading patterns (in the English-speaking world) are the F and Z-pattern, so when in doubt, stick to the top-to-bottom and left-to-right patterns. If your design is more complex, add arrows to indicate the reading order.
• Balance all the elements on your poster by aligning them to each other and apply the same amount of spacing between and around (text) boxes. You can choose to align the text inside a box with other elements, or you can align the box itself with the other elements (see the visual examples in part X of our poster guideline).
• Be consistent and apply the same styles to elements like boxes, lines, text, icons and images.
• Margins and spacing: Use margins to frame your content. Don’t take text all the way to the edges of a text box—give it some breathing room.
• White Space: Don’t be afraid of white space. It’s not empty—it’s strategic. It gives your design room to breathe and makes the content more digestible.

Prepare for a conversation

Don’t just prepare your pitch, also think of what you want to say when someone approaches your poster. Or better yet, what you want to ask them. It’s an opportunity to learn something yourself. It also helps to reduce your nerves if it’s your first time (or if it’s just not your cup of tea to talk to dozens of strangers).

Also think about what critical questions people may have about your poster and prepare a short answer. Is your research about the benefits of cheese and it is funded by the dairy industry? Expect some critical questions. Be grateful you get these questions, it’s what proper scientific discussion is all about!

Do not conform to the (invisible) design standards set by other academics!

That other people are cramming graphs and text into their poster is not your problem. You don’t have to copy them. Do all posters need to be blue on white and have hundreds of bullet-points? The reason why so many academic posters are badly designed is because everybody is copying everyone else. And since almost nobody has followed a design or science communication course, they just do what everyone else does: copy their paper to a poster.

Institution templates

Institution templates are another hurdle to tackle. Maybe you have to abide by a standard template from your institution, or add huge logos from every single collaborator (and even pictures of their locations!) on it. We advise that you do NOT give in to these demands without a fight. Remember: these guidelines are not made by science communication experts, but often by the press officer with a desire for a uniform look, or by more senior scientists who think design is something achieved by rainbow-colored text effects in Word. You get our frustration…

Of course, it’s good to adhere to the physical format of the poster mount and have large and legible text, but we’ll try to push you out of your comfort zone here a bit. You will not get punished by anyone for using different colors than your institution, use a more legible font size, and use design in a way that makes your research pop. Remember: you can not stand out if your poster looks like all the other boring posters in the room!

An ugly template well done

Leonardo came to our workshop to design a poster for a conference that uses a specific template. It was a very ugly template with a brown gradient and a large conference logo and title. Since we could not change any of that, we advized to go all-in with the template colors. So we used the same browns as the header and made sure it was easy on the eyes.

With this poster Leonardo even won the best poster award! This shows that even with badly designed template you can still create a good poster if you apply all the design tips.

Conference guidelines

Conference guidelines are not all bad. We were surprised to learn that a lot of conferences actually want you to create something beautiful! Here’s a selection of some tips international conference organizers gave on their websites that we fully agree with:

• Avoid overcrowding figures and cramming too many numbers into tables.
• Avoid long text paragraphs and try to be clear and concise.
• Remember to keep illustrated and written material simple.
• Include your email address so that attendees can follow up with you on any questions related to your poster presentation.
• Add pictures describing your idea.
• Some text to present the main contributions and the achieved results.

Use handouts for the details of your study

There is a fear among PhD students that someone will come up to their poster and dislike it because it’s missing a specific detail. We get it, doing your first poster presentation can be terrifying. But remember, your poster is not the only source of information, you are! You’ll be there, ready to fill in any details that didn’t make it onto the poster.

If this doesn’t ease your mind, print out the (preliminary) paper or additional details not included on your poster, and keep them handy. Chances are, nobody will ask for them, but just having them around might give you peace of mind.

However, you might end up with 20 printed copies and no one to give them to. Plus, let’s be honest—how often do people actually read all the handouts they collect when they get home? Instead of focusing on the details, think about how you can make a lasting connection.

We think that making connections is more important than sharing all the details of your research right then and there. So instead, give out your LinkedIn or ResearchGate details, or your personal website URL, so you are instantly connected and they will see any new updates you post in their timeline. If they are still interested in the details, you have their contact information to send them your paper when it’s published!

Get creative

Do you want to stand out? Bring a prop related to your research to the stand. Do you research fat cells? Bring a pound of lard with you (in a sealed bag please). Do you research tooth health? Bring a plastic jaw with you that people can touch. This will ensure that people visit your poster and can be a fun way to meet new people.

Bring post-it notes for people to write tips and feedback on. Or laminate your poster and give people a whiteboard marker to write things on it or highlight sections they think are important. This is not only a nice gimmick that people will remember, but can be good for you as a reminder of the feedback you were given. As an added bonus it gives visitors a chance to interact with each other.

A template to get you started

Want to get a head-start on designing your poster? We’ve developed a simple template for your poster to get you ahead of the curve. But don’t take this template too seriously! In fact, we usually advise against using templates; if everybody starts using them to create the exact same poster, nobody will stand out. It’s your job to make it interesting and fit your needs and limitations.

Poster design checklist

Use the good design checklist from our workshops after you finished the design. If you tick all the boxes, you can be confident that you have created a good poster:

• Is the main message clear at first glance?
• Is there a clear hierarchy in the design?
• Are important points properly emphasized ?
• Is the reading direction clearly indicated?
• Are the texts and visuals easy to understand without extra explanation?
• Does every sentence have a verb?
• Is the meaning of the arrows clear?
• Do all images , icons , and illustrations have a purpose?
• Is the design balanced and consistent in terms of style and color?
• Is the design accessible and inclusive?

Submit your award-winning poster design and inspire others

Are you proud of your poster design? Did it win an award, or do you think it could inspire others? We’re on the lookout for well-designed, original posters to showcase how effective and beautiful poster presentations can be in our hall of fame .

We’d love to feature your work and help inspire the scientific community! Send us your best poster design as a PDF or PPT, along with your name and LinkedIn profile, to [email protected] . Feel free to include a short quote about the feedback and discussions your poster generated, and how you felt presenting it. Your work might be featured, helping others create impactful posters too!

Learn more in our hands-on workshops

Want to learn more about how to create amazing posters? Check out our workshop on Poster presentation & Infographic design .

Are you’re a university communication officer or conference organiser, get in touch to learn about our webinars so we can train your researchers to present their work better.

About the Author: Liesbeth Smit

Search for more scicomm tips:, read more about science communication:.

Write a compelling title about your research

How to write a story from your research: structure for posters & infographics

Tool to create your own data visualisation with icons

Increase the visibility of your research project website and reach your target audience

Find inspiration for your design & create a unique style for your research website

Define the goal & pitch for your poster presentation

Become a pro science communicator with our workshops.

Impact through creative science communication

Do you want to have a positive effect on the world? We'll make you think about your goal, audience, and message and ensure you know what it takes to create impact! Also available as a keynote lecture.

Basics of science communication, pitch your research to any audience

By understanding your audience and aligning your message to their needs, you can really get your point across. In this workshop you’ll create a short pitch or article to practice just that.

Design effective posters, graphical abstracts & infographics about your research

Create beautiful and effective infographics, posters and graphical abstracts. You will learn the best practices in design to make sure your work gets noticed and is easier to understand.

Science and journalism: how to pursue and navigate media attention

Do you want to be more confident around journalists or the media? Or do you want to take advantage of the opportunities that social media offer for scientists? We'll get you started!

Contact us to find out what we can do for you!

In English or Dutch

[email protected]

Call Liesbeth: +31 (0)6 5465 1346

Call Stephan: +31 (0)6 245 92 770

Working around the world from the Netherlands Pricing General Terms and Conditions Algemene Voorwaarden Privacy & Cookies

• A Complete Guide on Mastering Poster Presentations

Introduction to Poster Presentations

Understanding Poster Presentation Essentials

Aayush Jain

The history and evolution of poster presentations.

Poster presentations have become a cornerstone in academic, scientific, and professional communities, offering a unique platform for the succinct and visual dissemination of research, ideas, and projects. Originating from the need to share scholarly work in an accessible and engaging format, the evolution of the art of poster presentations reflects broader changes in communication, technology, and educational practices. By blending textual information with visual aids, posters serve not only as a method of presenting complex ideas but also as an art form in itself, balancing aesthetic appeal with informational clarity.

Tracing the Origins

The history of poster presentations can be traced back to the 19th century, when the advent of mass printing technologies made it possible to produce posters in large quantities. Initially used for advertising and public announcements, the potential of posters to attract attention and convey messages quickly became apparent. The academic adoption of posters for presentations began in earnest in the mid-20th century, as conferences and symposiums sought more interactive and dynamic formats for sharing research findings. This period marked a significant shift from traditional oral presentations to a more inclusive and visually engaging method of scholarly communication.

Real-world Evolution and Impact

Throughout the decades, poster presentations have undergone significant transformations, influenced by advances in digital technology and changing academic landscapes. The introduction of digital design tools and software has expanded the possibilities for creativity and precision in poster design, allowing researchers to incorporate multimedia elements and interactive content. Moreover, the global push towards interdisciplinary collaboration and public engagement has elevated the role of poster presentations in facilitating conversations across diverse fields and audiences. Notable examples include the use of poster sessions at international conferences to foster global dialogue on pressing issues such as climate change, public health, and technological innovation.

Supporting Evidence

The significance and evolution of poster presentations are well-documented in academic literature and historical analyses. For instance, studies published in Educational Researcher highlight the increasing adoption of poster sessions in academic conferences as a means to enhance participant engagement and knowledge exchange. Similarly, a review in The Journal of Visual Communication in Medicine emphasizes the role of visual aesthetics and advertising in improving the effectiveness of scientific posters. These sources underscore the dual function of posters as both educational tools and objects of visual interest, validating their continued relevance in the academic, classroom, and professional discourse.

Defining the Purpose of Poster Presentations

Exploring the Core Objectives

At its heart, the purpose of a poster presentation extends beyond merely displaying information on a large sheet. It is a strategic communication tool designed to capture the essence of research or a project in a manner that is both accessible and engaging to a diverse audience. Poster presentations serve a multifaceted role: they facilitate the concise summary of complex ideas, foster interactive dialogue between the presenter and the audience, and promote networking opportunities within the academic and professional communities. This unique format allows for the visual representation of data, theories, and conclusions, making abstract concepts more tangible and understandable.

Historical and Educational Context

The educational foundation of poster presentations is deeply rooted in the principles of active learning and visual literacy. By compelling presenters to distill their work into the most essential elements, poster presentations encourage clarity of thought and the ability to prioritize information effectively. Historically, this format has enabled a more democratized form of knowledge sharing, where students, researchers, and professionals, regardless of their stage in their career, can contribute their findings and insights to a wider discourse. The educational benefits of engaging with poster presentations are well-documented, highlighting improvements in critical thinking, design skills, and public speaking.

Real-world Applications and Benefits

In practice, poster presentations have proven invaluable across a multitude of disciplines—from science and engineering to humanities and arts. They offer a platform for early-career researchers to showcase their work, for interdisciplinary teams to present collaborative projects, and for seasoned academics to share their findings with peers and the public alike. Notable real-world applications include poster sessions at major international conferences, where cutting-edge research is introduced, sparking discussions that can lead to new collaborations, funding opportunities, and advancements in the field.

Academic and Professional Endorsements

The effectiveness and importance of poster presentations are reinforced by numerous studies and professional guidelines. For instance, The Chronicle of Higher Education emphasizes the role of poster presentations in enhancing scholarly communication and professional development. Additionally, guidelines published by leading academic institutions offer comprehensive advice on designing impactful posters, underscoring the importance of visual elements, concise content, and a clear message. These resources not only validate the significance of poster presentations within the academic community but also provide practical insights into maximizing their potential.

Different Formats and Styles of Poster Presentations

A Diverse Landscape of Presentation Formats

The realm of poster presentations is characterized by a rich diversity of formats and styles, each tailored to suit the specific needs of the subject matter and the audience . From traditional print posters to interactive digital displays, the evolution of technology and design principles has expanded the possibilities for presenting research and projects. This adaptability not only enhances the visual appeal of posters but also broadens their accessibility and potential for engagement. Understanding the variety of available formats is crucial for presenters aiming to convey their message effectively and captivate their audience.

Historical Evolution and Trends

Traditionally, university poster presentations were predominantly print-based, utilizing paper or fabric as the medium. These printed posters relied heavily on graphic design principles to organize text and images in a visually pleasing manner. However, the advent of digital technology has introduced new formats, such as electronic posters (e-posters) and interactive displays, which allow for dynamic content, including animations, video clips, and hyperlinks. This shift reflects broader trends in digital communication and multimedia, offering presenters innovative ways to illustrate their findings and engage with viewers.

Illustrating Through Examples

The impact of diverse formats and styles can be seen in various fields. For instance, in scientific conferences, e-posters have become increasingly popular, facilitating more in-depth discussions through embedded data visualizations and interactive elements. In the arts and humanities, posters often incorporate a blend of textual analysis and visual artistry, showcasing creative approaches to design and page layout. Examples of standout poster presentations can be found in academic journals and online platforms, where award-winning designs are shared as inspiration for future presenters.

Guidance from Experts

The choice of format and style should be guided by the content of the presentation and the context in which it will be displayed. Experts in visual communication and academic presentation, such as Edward Tufte and Nancy Duarte, offer valuable insights into effective design principles. Additionally, scholarly articles in journals like The Design Journal and websites dedicated to academic poster design provide practical advice, emphasizing the importance of clarity, coherence, and visual impact. These resources underscore the critical role of format and style in enhancing the effectiveness of poster presentations.

Essential Components of a Poster

Crafting a Compelling Visual Narrative

The effectiveness of a poster presentation hinges on its ability to communicate a complex narrative through a blend of visual and textual elements. Identifying and integrating the essential components of a poster are critical steps in crafting a presentation that not only captures attention but also conveys the intended message clearly and succinctly. These components typically include the title, abstract, introduction, methodology, results, conclusions, references, and acknowledgments. Each element plays a pivotal role in the poster's overall narrative, guiding the viewer through the research journey in a logical and engaging manner.

Building on a Solid Foundation

The foundation of a successful poster presentation lies in its structure and content organization. The title should be concise yet descriptive, offering a clear indication of the poster's focus. The abstract provides a brief overview of the study, inviting further exploration. Introduction sections set the stage, outlining the research question and its significance, while the methodology and results sections detail the research process and findings. Conclusions highlight the implications of the study, and the references and acknowledgments sections give credit to the sources and contributors. This structured approach ensures that viewers can easily navigate the poster and grasp the key takeaways.

Real-world Examples and Design Strategies

Examining real-world examples of effective poster presentations reveals common design strategies that enhance readability and viewer engagement. These strategies include the use of bullet points for concise information delivery, graphical abstracts to summarize findings visually, and the strategic placement of visuals to complement the text. For instance, a poster in the field of environmental science might use infographics to illustrate the impact of pollution on ecosystems, while a medical research poster might include charts and graphs to display clinical trial results.

Expert Insights and Resources

The importance of these essential components and design strategies is echoed in literature and resources aimed at guiding poster designers and creators. Edward Tufte's principles of information design emphasize the balance between visual and textual elements, advocating for clarity, precision, and efficiency. Similarly, resources like The Craft of Scientific Posters provide practical advice on selecting and organizing poster components to maximize impact. Peer-reviewed articles in academic journals also offer case studies and analyses of successful posters, serving as valuable references for those looking to create their own.

The Lifecycle of a Poster Presentation

From Concept to Display: Navigating the Journey

The lifecycle of a poster presentation encompasses a series of stages, from the initial concept to the final display and beyond. This journey begins with the identification of a research question or project theme, followed by the meticulous planning and design of the poster. Key milestones include the development of the poster's layout, the selection of visual elements, and the refinement of textual content. The culmination of this process is the presentation itself, where the poster is displayed to an audience, serving as a visual anchor for discussion and engagement. Understanding each phase of this lifecycle is crucial for presenters aiming to maximize the impact of their work.

Foundational Steps and Planning

The early stages of a poster's lifecycle are marked by brainstorming sessions, where ideas are generated and objectives are set. This phase involves extensive research and gathering of information, laying the groundwork for the poster's content. Decisions regarding the poster's format, style, and essential components are made, informed by the presenter's goals and the expectations of the target audience. Effective planning at this stage ensures a coherent structure and a focused message, setting the stage for a successful presentation .

Design, Development, and Delivery

The design and development phase is where the poster takes shape. Presenters employ various software and tools to create visual representations of their data and ideas, paying close attention to layout, typography, and color schemes. This phase is iterative, often involving multiple revisions to fine-tune the poster's aesthetic and informational elements. Once the design is finalized, the poster is produced—either printed or prepared as a digital display—and readied for presentation. The delivery stage is a critical opportunity for presenters to engage with their audience, field questions, and gain feedback, adding a dynamic dimension to the poster's lifecycle.

Post-Presentation Impact and Archival

After the presentation, the poster's lifecycle continues through the dissemination of its content in digital repositories, academic websites, or social media platforms, reaching a wider audience and extending its life beyond the initial event. This phase may also involve reflecting on feedback, making adjustments, and repurposing the content for future presentations or publications. Proper archival and sharing practices ensure that the knowledge and insights conveyed through the poster remain accessible and continue to contribute to scholarly dialogue and public discourse.

Incorporating Expert Guidance and Best Practices

Throughout the lifecycle of a poster presentation, adherence to best practices and expert guidance is paramount. Resources such as The Effective Scientist's Guide to Poster Design and academic blogs on presentation skills offer a wealth of tips and strategies for each stage of the process. These resources stress the importance of clarity, engagement, and adaptability, advising presenters to anticipate audience questions and be prepared to discuss their work in-depth. By navigating the lifecycle with intention and expertise, presenters can significantly enhance the visibility and impact of their research.

Selecting the Right Software and Tools

Charting the Digital Landscape for Poster Creation

In the era of digital communication, selecting the right software and tools is a pivotal decision in the lifecycle of a poster presentation. This choice can significantly influence the design process , the effectiveness of the final product, and the ease with which information is conveyed. From graphic design software to specialized scientific visualization tools, the range of available options caters to the diverse needs and skill levels of presenters. Navigating this digital landscape requires an understanding of the functionalities and features that best complement the objectives of the poster, ensuring that the chosen tools enhance rather than hinder the creative process.

The Foundation of Effective Design

The foundation of an effective poster design lies in the seamless integration of text, images, and data visualizations. Software such as Adobe Illustrator, Inkscape, and Canva offers a spectrum of design capabilities, from basic layout and typography to advanced graphic elements and illustrations. For presenters focused on data-rich subjects, tools like Tableau or R with ggplot2 provide sophisticated options for creating compelling data visualizations. The selection process should consider factors such as user-friendliness, compatibility with other platforms, and the specific requirements of the presentation format, whether it be print or digital.

Real-World Applications and Choices

In real-world scenarios, the choice of software often reflects the discipline and objectives of the poster presentation. For instance, researchers in the sciences may gravitate towards tools that offer precision in data representation, such as MATLAB or Python for generating plots. In contrast, professionals in the arts and humanities might prioritize software with strong typographic and layout capabilities, such as Adobe InDesign. Notable examples of well-designed posters, often shared in online forums and design communities, illustrate the impact of software choice on the effectiveness of visual communication.

Guidance from Experts and the Community

For those navigating the selection of software and tools, guidance from experienced designers and presenters can be invaluable. Online tutorials, user forums, and academic workshops provide platforms for sharing insights and tips on maximizing the potential of different software. Additionally, reviews and comparisons in design publications and blogs offer an overview of the latest features and capabilities, helping presenters make informed decisions. Leveraging these resources can demystify the digital tools landscape, empowering creators to produce posters that are not only visually appealing but also rich in content and easy to understand.

Timeline Planning for Your Presentation

Setting the Stage for Success

Effective timeline planning is essential for ensuring the success of a poster presentation. This process involves allocating sufficient time for each phase of the poster's lifecycle, from initial research and design to printing and practice for the presentation itself. Establishing a detailed timeline helps in managing tasks efficiently, avoiding last-minute rushes, and ensuring a polished final product. By breaking down the project into manageable milestones, presenters can maintain a steady pace of progress, allowing for creativity to flourish within a structured framework.

Understanding the Key Milestones

The key milestones in the timeline of a poster presentation typically include the conceptualization of the idea, in-depth research, initial design drafts, feedback collection, final revisions, and printing or digital preparation. Additionally, presenters and event organizers should factor in time for rehearsing their explanation of the poster, as this verbal component is crucial for engaging with the audience during the presentation. Each of these stages requires careful consideration and allocation of time, taking into account the complexity of the topic, the availability of resources, and potential challenges that may arise.

Learning from Examples and Best Practices

Examining successful poster presentations provides valuable insights into effective timeline planning. For example, a presenter who begins the design process several weeks in advance can incorporate feedback from peers and mentors, ensuring a more refined and impactful poster. Academic journals and conference websites often feature timelines and planning guides, illustrating best practices for managing time efficiently. These resources highlight the importance of flexibility within the timeline, allowing for adjustments based on feedback and iterative improvements.

Expert Advice and Strategic Approaches

Experts in academic and professional presentation emphasize the importance of starting early and setting realistic deadlines. Resources like The Chronicle of Higher Education and Nature's guide to scientific posters recommend backward planning—starting from the presentation date and working backward to determine when each task should be completed. This approach ensures that all aspects of the poster, from content accuracy to design aesthetics, are given due attention. Additionally, leveraging project management tools and software can aid in tracking progress and maintaining focus on the ultimate goal: delivering a compelling and informative poster presentation.

Understanding Poster Size and Orientation

Navigating Dimensions and Design Impacts

The size and orientation of a poster presentation are critical factors that significantly influence its design, readability, and overall impact. Choosing the right dimensions requires a balance between the amount of information to be presented, the visual appeal of the poster, and the practical considerations of the venue where it will be displayed. Orientation—whether portrait or landscape—also plays a key role in how content is organized and perceived. Understanding these aspects is essential for creating a poster that effectively communicates the intended message while being visually engaging and easy to navigate.

Historical Context and Evolving Standards

Historically, the standard sizes for academic posters have evolved, influenced by printing capabilities, conference requirements, and disciplinary conventions. Common sizes range from A0 (33.1 x 46.8 inches) to A3 (11.7 x 16.5 inches), with variations based on specific event guidelines. The choice between portrait and landscape orientation has traditionally been guided by the nature of the content and the aesthetic preferences of the designer. As digital displays become more prevalent, new standards are emerging, accommodating a wider range of sizes and formats, and offering greater flexibility in poster design.

Real-World Considerations and Decisions

In practical terms, by contrast, the decision on poster size and orientation often depends on the venue's space constraints, the expected audience flow, and the method of presentation (e.g., hanging, digital screens, or stands). For instance, a larger poster in landscape orientation or standing might be more suitable for detailed data visualizations that require a wider format, while a portrait orientation could be preferred for posters that aim to communicate findings in a more linear, straightforward manner. Successful examples from various fields demonstrate how these decisions are integral to enhancing the poster's readability and audience engagement.

Expert Guidelines and Resources

Design experts and academic guidelines offer valuable advice on selecting the appropriate size and orientation for poster presentations. Recommendations typically emphasize the importance of clarity, audience engagement, and the effective use of space. Resources such as the American Psychological Association and The Royal Society of Chemistry provide specific guidelines on poster dimensions, aligning with the standard practices of academic conferences. Additionally, design software often includes templates and tools specifically tailored for poster creation, helping presenters visualize and plan their layouts in accordance with these dimensions.

Print vs. Digital Posters: A Comparative Analysis

Exploring the Mediums' Unique Advantages

The choice between print and digital posters presents a crucial decision for presenters, each medium offering distinct advantages and considerations. Print posters, traditional staples of academic conferences and public spaces, excel in delivering a tactile, permanent visual experience. Their physical presence allows for easy viewing in various settings, from gallery walks to outdoor displays. Digital posters, on the other hand, leverage technology to offer dynamic, interactive elements such as animations, videos, and hyperlinks, enhancing the engagement and accessibility of the content. This comparative analysis explores how both mediums cater to different presentation goals and audience expectations.

The Evolution of Poster Presentations

The evolution from print to digital posters mirrors broader technological advancements and shifts in communication preferences. Initially, the poster's role in disseminating information was predominantly served by print formats, favored for their simplicity and wide reach. However, the digital era introduced new possibilities for interaction and information sharing, challenging the traditional poster model. Today, digital posters can be easily updated, shared online, and integrated into virtual conferences, extending their reach beyond physical boundaries. This transition highlights the adaptability of poster presentations to changing technological and societal trends.

Practical Implications and Considerations

Choosing between print and digital formats involves practical implications regarding production, distribution, and presentation. Print posters require consideration of printing costs, materials, and logistics, particularly for large-scale or high-quality prints. Digital posters, while eliminating printing costs, may necessitate access to screens or devices for viewing and interactive features that require specific software or platforms. The decision often depends on the context of the presentation, the target audience, and the desired level of interaction and engagement. Real-world examples illustrate how presenters navigate these decisions, opting for the medium that best aligns with their objectives and the capabilities of their venue.

Expert Perspectives and Future Directions

Experts in visual communication and educational technology offer insights into the strengths and limitations of both print and digital posters. Studies and articles in academic journals, such as The Journal of Digital Learning, suggest that digital posters may enhance learning outcomes and audience engagement through interactive elements. Conversely, advocates for print posters highlight the value of a tangible, distraction-free medium that encourages in-depth, focused interaction. The future of poster presentations likely involves a hybrid approach, leveraging the advantages of both mediums to meet diverse needs and preferences.

Checklist for Poster Presentation Preparation

Crafting a Comprehensive Preparation Strategy

A well-organized checklist is indispensable for preparing an effective poster presentation , serving as a roadmap that guides presenters through each critical step of the process. From initial research and design to the final touches before presentation, a thorough checklist ensures no important detail is overlooked. This tool not only aids in structuring the preparation timeline but also helps in maintaining quality and coherence throughout the poster. Incorporating key tasks such as defining the poster's objectives, selecting appropriate software and tools, and practicing the presentation can significantly enhance the poster's impact.

Essential Checklist Components

The cornerstone of a poster presentation preparation checklist includes tasks such as:

Identifying the main message and target audience.

Researching and gathering relevant data and literature.

Selecting the right software and tools for design.

Drafting the layout and organizing content effectively.

Incorporating visual elements (graphs, images, charts) to complement the text.

Revising and refining the content for clarity and impact.

Ensuring adherence to the specific size and orientation requirements.

Printing or finalizing the digital version of the poster.

Preparing to create a concise and engaging oral synopsis for interaction with the audience.

Scheduling rehearsals to refine delivery and anticipate answers to questions.

Leveraging Real-World Examples

Examining real-world examples of successful poster presentations can provide valuable insights into effective preparation strategies. For instance, award-winning posters often demonstrate meticulous attention to detail, innovative use of visual aids, and clear communication of complex ideas. Academic institutions and professional conferences frequently share such examples, offering a practical glimpse into the preparation process that led to their success. These cases underline the importance of thorough planning and the impact of a well-prepared presentation.

Guidance from Experienced Presenters and Educators

Experienced presenters and educators emphasize the significance of early and thorough preparation. Resources like The Effective Poster Presentation Guide and The Academic's Handbook to Presentations offer comprehensive checklists and tips, covering every aspect of poster design and presentation. These resources advocate for a proactive approach, suggesting that presenters seek feedback during the preparation process and adapt their posters based on constructive criticism. Following a detailed checklist not only facilitates a smoother preparation experience but also increases confidence, ensuring presenters are well-equipped to engage their audience effectively.

Thanks for reading and be sure to share this guide if you enjoyed it!

Hungry to read more guides? Here are a few guides you might like:

Strategically Crafting Headlines and Titles

Mastering Data Visualization Skills Effectively

FAQs on Poster Presentations

What is a poster presentation format.

A poster presentation format involves a visual and textual summary of research or a project displayed on a large poster. This format is designed to facilitate interactive discussions between the presenter and the audience, often in an academic or professional conference setting. Key components include the title, abstract, introduction, methods, results, and conclusions, strategically arranged for readability and impact.

What are the rules of poster presentation?

The fundamental rules include clarity in design and content, succinctness in text, effective use of visuals (such as graphs, charts, and images), adherence to specified size and orientation guidelines, humor and preparedness for an engaging discussion with the audience. Additionally, respecting copyright laws and citing sources accurately is essential.

How to prepare a poster?

Preparing a poster involves identifying the main message, gathering and organizing content, designing the layout using appropriate software, incorporating visual elements to support the text, and revising content for clarity. Following a detailed checklist can ensure a comprehensive preparation process.

How do I make my poster presentation stand out?

To make a poster stand out, focus on creating an eye-catching design, concise and impactful content, high-quality visuals, and a clear, logical flow of information. Interactive elements, such as QR codes for digital posters, can also enhance engagement. Practicing your pitch to communicate and sell your message effectively during the poster session will further distinguish your presentation.

What is the definition of a poster?

A poster is a visual tool used to communicate information concisely and attractively, combining text and graphical elements. It serves various purposes, including advertising, education, and information dissemination in both public spaces and specialized settings for events like academic conferences.

What is the purpose of a poster?

The purpose of a poster is to present information in a way that is accessible and engaging to a wide audience. In academic and professional contexts, for example, posters aim to summarize research findings or project details, facilitating discussion and knowledge exchange.

What makes a good poster?

A good poster effectively communicates its message through a clear, coherent design, concise content, impactful visuals, and a viewer-friendly layout. It engages and interests the audience, encourages interaction, and conveys the essence of the research or project succinctly.

How do you write a poster?

Writing a poster involves drafting text that is clear, concise, and focused on the key messages. Use bullet points for easy reading, integrate visuals to explain complex ideas, and ensure the content is organized logically, with distinct sections for the introduction, motivation, methodology, results, and conclusions.

What do you mean by poster presentation?

A poster presentation refers to the process of summarizing research or a project on a poster and presenting it to an audience, typically at academic, scientific, or related professional events. It allows for direct interaction with viewers, offering opportunities for feedback and discussion.

How do I make a poster presentation?

Making and selling a poster presentation involves several steps: selecting the right content and visuals, designing the poster layout, printing or preparing the digital display, and finally rehearsing an engaging synopsis of your work for presentation to the audience.

Discover how we can create magic in your communication

Creating a Poster Presentation Template

Methodically Creating a Poster Template

Establishing a Flexible Template Structure Introduction: Foundations of Versatility Creating a flexible poster template structure is essential for adapting to various content needs and presentation contexts. This adaptability allows users to customize their presentations while maintaining a coherent and professional design aesthetic. Background: The Importance of Flexibility In the realm

The Future of Poster Presentations

Predicting Emerging Trends in Poster Design

The Impact of New Technologies on Poster Design Introduction: Revolutionizing Visual Communication The landscape of poster design is undergoing a radical transformation, driven by the advent of new technologies. These innovations not only enhance the aesthetic appeal of posters but also extend their functionality, making them more interactive and impactful.

Poster Presentations in Virtual Environments

Adapting Posters in Virtual Environments

Best Practices for Virtual Poster Presentations Introduction: Mastering the Art of Virtual Presentation Virtual, poster boards and presentations have become a staple in the academic and professional landscape, offering a unique platform to showcase research and ideas remotely. Mastering this format requires understanding best practices that cater to digital environments.

• Feb 27, 2018
• 12 min read

How to Design an Award-Winning Scientific Conference Poster

Before we get started, I want you to think about three things that you know about scientific conference posters. Think hard now.

Done? Great! Now erase those ideas from your memory. F O R E V E R.

We need to start fresh.

The problem is that 90% of the scientific posters that you’ve seen at conferences and in

the corridors of your university are TERRIBLE. I mean VERY TERRIBLE!!! Therefore, any

ideas you might have about what a scientific poster should look like are probably, well. . . terrible. But it’s not your fault, and we’ll set things straight in this post, so hang tight!

First off, let’s make clear what a poster is NOT.

A poster is not a bottomless pit where you dump all of your data and technical lingo. Only carefully selected information and visuals should go into your poster. I know you have eight fancy 3D plots that you can’t wait to share with the world, but ask yourself, are they really necessary? Do you really need eight of them when just one would do the trick?

Now let’s talk about what a poster should be instead.

Above all, a poster should be a networking tool . The primary purpose of a poster is not to communicate every little detail of your fantastic research, but rather to attract

people’s attention and serve as a conversation starter. Think about the typical conference poster session; it’s at the end of the day, and there is often copious amounts of alcohol in the mix. Seriously, after a long day of presentations, no one wants to read walls of text as the wine kicks in. What they want is for you to share the story of your research and engage in informal conversation about it. Repeat after me, a poster is a conversation starter. And the poster is not going to do the talking for you.

Second, a poster is a communication tool. A poster should use visuals to draw people in from a distance. Then, as people step closer and begin reading it, go ahead and give the background information necessary so that they can put your work into context, understand what you have done, why you have done it, and come to realize its broader impact.

Does this ring a bell? It’s no coincidence that the key information you’d include in your poster is the same information that you’d find in any scientific abstract. And here’s the secret: a scientific poster is simply a visual abstract . It’s also known as a graphical abstract. A concise and visual summary of your research. Its purpose is to be accessible and to drive attention to your research.

If you’re the type of researcher who best learns by example, take some inspiration from some amazing posters made by scientists who have mastered the fundamentals!

As academics, we like to write using impossible words, passive tenses, and convoluted sentences. We believe this is the way it should be done and what makes us seem most intelligent. The reality is, this is a selfish way of writing and does not take the reader into account . So please, break this vicious cycle of selfish scientific writing and design your poster with the reader in mind from the start.

How? Let me show you.

Step 1 – Scripting

Before you consider opening PowerPoint, or any other design software, open Microsoft Word.

Any word processor will do, but make sure that it has the ability to track your word count and checks your spelling. The latter is particularly important, as I learned the hard way by missing an award because of a bloody typo!

Target audience . Ask yourself, who is my ideal audience for this poster? Is it other experts in your field, or perhaps the broader public? What is their level of understanding of the subject? This is an important question because if you put a bit of effort into making your poster understandable to the broader public, you automatically increase your potential audience and impact. Also consider that a poster written in plain English works with both experts and non-experts alike, while technical and complicated writing greatly limits your potential audience.

Bullet points. A poster should not look like a paper, therefore, bullet points are your friend. 200-word paragraphs on a poster would discourage even the most motivated, sober, and caffeinated conference attendant. Bullet points on the other hand are a lot less frightening. There is a trend among some academics to slap a solid 200-or-so word abstract right at the top of their posters. Let me set the record straight. This has to stop. Your whole poster is a VISUAL abstract, so it makes no sense whatsoever to put a solid block of text that no one is going to read at the top of your poster. Exception: If you’re ashamed of how terrible your data are and you don’t want people to look at your poster, then go for it, put that abstract at the top. It’ll do a wonderful job at keeping people at a safe distance!

Use sections with headers. Because we are writing with the reader in mind, we want to make the logical flow of the sections as easy as possible for the viewer to follow. My advice is to have large, easy-to-read and numbered sections that cover the main pillars of the story, which typically are:

1 – Background

2 – Questions / knowledge gap

3 – Methods (keep this to the bare minimum or skip it if you can)

4 – Results

5 – Conclusions

6 – References and acknowledgements (smaller at the bottom)

Less words. I know this is going to shock many of you, but you should keep your word count under 250 in total. Possibly <150 words. I’m serious. The harsh reality is that if your poster is wordy, people will ignore it. Less is definitely more.

Graphs. I know that you’re proud of your amazing graphs (especially those fancy multi-dimensional plots with lots of colours). Unfortunately, I have a bad news for you. You need to leave most of them out. You need to carefully select only the very essentials. One or two graphs is better than three or four, and certainly better than eight or nine! When selecting the graphs to display, also ask yourself who your audience is. This is important because if you are using your poster as an outreach tool for the general public, then there is no point in including complicated graphs that no one is going to understand. However, things are different if you are showing your poster exclusively to an audience of experts. In that case, it’s safe to assume your audience can read your graphs.

Step 2 – Concept

Here is where the fun starts. Grab a piece of paper, or open up your design software , and make a first draft. There’s definitely some logic involved in how you choose to blueprint your poster.

Layout and size. Vertical or horizontal? You better check with the conference organisers, as you don’t want to show up at the conference with a poster that doesn’t fit the panels. A0 (841 x 1189 mm or 33.1 x 46.8 inches) is a good standard size to start. Keep in mind that when you design posters, it’s always safer to downsize than to upsize, as upsizing a digital image based on a pixel grid will inevitably cause a loss of resolution.

Panels. How do we read, left to right or right to left? Top-down or bottom-up? It may seem obvious, but I always see posters that are visually confusing and don’t have a clear directional flow. Start with an enlarged and readable title right at the top, then create a simple layout of panels that make it easy for the viewer to navigate. Remember that we’re committed to keep the reader in mind, so use arrows and numbered headers to help them out.

Leave space at the edges. Notice the grey space in the images above? It’s important to leave some blank space around the edges for a couple of reasons. First, you don’t want to risk important information to be cut off when printing, and second, you don’t want your poster to feel cluttered. This blank space is also known as negative space, and we’re going to unpack this concept more in the next section.

You’re half-way there! If you’re finding this useful, we recommend our online course: How to Design an Award-Winning Scientific Poster. You can learn at your own pace and arm yourself with the tools, templates, skills and knowledge to create your own award-winning scientific posters. It includes 33 video lessons, 3 hours of learning, 8 templates & downloads and is an excellent investment for your career.

Step 3 – Design

Negative space. For some strange reason, many academics feel the need to cover every inch of their poster with text or images. This is the wrong idea! It’s bad because it makes it difficult for the viewer to find the relevant information and to rest their eye. Clear space, also known as negative space, is a super important design concept, one that you should use to your advantage. Get ready for it. . . 40% of your poster should be clear. I am serious!

Eye-catching visuals. Imagine you’re walking around a poster session, and you’re far enough away from the posters that you can’t read titles or graphs. What will compel you to walk towards a particular poster? It’ll likely be a recognisable image that grabs your attention. Without a big and recognisable image, your poster will look like a fuzzy wall of text and it will likely go unnoticed. Therefore, it’s smart to include one big visual that’s related to your research and has the ability to hook people in from a distance. Be it a rocket, a lion, or an octopus — what matters is that it’s there.

Colour. This should be common sense, yet still I often get my retina scarred by the most unbearable colour combinations on scientific posters. Choosing a colour scheme is more than just intuition - there’s logic involved too.

Use a limited number of colours, say three-to-five, and stick with them! Graphs included. My suggestion is that you have two or three shades of a primary colour of your choice, an accent colour that stands out, and a couple of text colours. In a colour scheme of this kind, you can use the accent colour to draw attention to where you want people to look. The important thing is that you use the accent colour in moderation. Let me show you what I mean.

See how the 87% and the dot points stand out? This is the effect you want to recreate on your own posters. Feel free to steal these colour schemes, and in case you need some more inspiration, Material Palette is a free tool that creates colour palettes for you based on two colours of your choice.

Background. I know you have that awesome photo you really want to include in the poster. Why not blow it up and use it as the background of the whole poster?

NO! Don’t do it! You’re not doing yourself or the viewer any favours. A photo used as a background is too distracting and makes it impossible to have negative space on your poster. It’s much better to leave the background white, grey, or filled with a light colour from your colour palette.

Fonts. Fonts and font sizes work a bit like colours. That is, the fewer you use, the better. My suggestion is to use only one or two different fonts. Boldface should be used on titles and headlines, while all the rest should be normal. When picking what fonts to use, play it safe. Stick with the classic Arial, Myriad Pro, and other familiar fonts and you can’t go wrong. I know you’re tempted to use that super-original font that you’ve just discovered, but please, spare us. In terms of font size, try 90 for the Title, 60 for the headlines, and 36 for the body text. And remember that your poster should not require a magnifying glass to be read, but rather it should be easily readable from a meter away. If you’re keen to learn more about the word of fonts, and what the heck ‘serif’ means, we’ve got you covered .

Contact information. It may seem strange, but a lot of people forget to write their contact information on their posters. You may have a stunning poster, but how are people going to contact you and offer you a postdoc if you’re not around and your email is not on the poster? Slap on a QR code to your Twitter profile or LinkedIn! Even better, put a few business cards or a miniature A4 version of the poster (with contact info) beside the poster for people to take. This will have you looking very professional!

Photo. Most people don’t even think about this, but it’s a good idea to put a photo of you in one of the lower corners of your poster near your contact info. This is good practice as it makes the poster more human and even allows people to identify you and, if you’re lucky, buy you a drink because you impressed them with such a stunning poster. Hey, you never know.

Resources. You’re probably not an artist, so where can you source quality visuals to put on your poster? Well, you can hire a professional scientific illustrator, or you can utilise one of the plenty free resources on the web. If you’re in the environmental sciences, the IAN image library is a great free library of graphics. Another great website to find free illustrations and icons is Freepik . Happy browsing! Though if you feel like getting in touch with your creative side, we’ve got a handy guide for making some simple scientific icons and diagrams.

Software. Some of you may be thinking that to make great posters you need great (and expensive) software. Wrong! All you really need is Microsoft PowerPoint and the principles contained in this blog post. Feeling like trying something more powerful? We’ve put together an extensive list of free and paid software recommendations for not only making posters, but for also learning the foundations of graphic design. But if you’re in the market for a quick and FREE solution, check out Canva . Then if you’re really up for a challenge, use Affinity Designer , Adobe Illustrator or Indesign . However, be ready for a steep learning curve and a substantial investment on these latter options. On the bright side, Adobe always has significant educational discounts for students and university staff.

Step 4 – Getting your poster ready for print.

Get feedback. You’ve designed your masterpiece. Awesome! Congratulations! Now it’s time to get feedback from your supervisor and/or colleagues before printing it. Ask them to proofread it too. And remember that people are busy, so do this well in advance, as printing often takes longer than you’d imagine.

Dummy. Before spending money printing your poster, you really want to make a dummy as a final check. Print your poster A4, or even better A3 size if you can, and triple check that important information isn’t too close to the margins. You’re likely going to put your picture in a corner, so you want to ensure your face isn’t going to get cut in half!

Colour profile. If you designed your poster with professional software, you’ll have the ability to control the colour profile. Nothing complicated, there are two options: RGB and CMYK. The first one is for digital use, and the second one is for printing — pick the second one. That’s all you need to know.

Resolution. If you designed your poster big enough from the start (e.g. A0), you should be alright. As a rule of thumb, your resolution for high-quality printing posters and images should be around 300 dpi (dots per inch).

Where to print. You have many options, from the big office supplies stores like Officeworks , to the small print shops around campus. Print time varies from place to place, so be sure to plan this ahead of time.

Paper. Shiny things are pretty, but it’s better to avoid shiny and glossy papers when it comes to posters, as they can create annoying reflections. Matte papers are best. But paper isn’t the only option these days, some stores can even print your poster on canvas or cloth.

Tubes and foldable posters. The most common is to print your poster on paper which fits into a cardboard tube. This is fine if you don’t need to take you poster on a flight, but have you considered that the tube might exceed the standard carry-on size limit? There is a solution! Some stores like Officeworks can print your poster on soft cloth materials that you can fold into your suitcase! And in case your poster gets a little wrinkly, all you need to do is to iron it. I tried this and I was very impressed by the print quality. The colours looked great!

Conference got cancelled? And it’s now online? We completely understand the frustration of having to cancel your travel plans to that amazing conference in the Swiss Alps. While we can’t solve the travelling part, your poster can still make the trip! We’re now living in an internet-native society, so having your poster on the world wide web should be a no-brainer. We call these ePosters. Check out how to convert your poster to this exciting new format. But for argument’s sake let’s hope your conference stays in person, because who would want to miss out on the Alps?

Oh, and one last thing. Remember when I said that a poster is a conversation starter? It’s true, so you need to prepare and sharpen your pitch! Practice walking people through your poster in about a minute, and then start a conversation with them. How? Asking them what they work on is a good start. The secret to a good conversation is showing interest and listening. People love to talk about themselves and their research, so let them talk! It’s as easy as that.

This was a long post with lots of information, so I’m impressed you made it this far! 

But, we’ve only just scratched the surface.

To properly cover this topic, we’ve developed a whole online course: How to Design an Award-Winning Scientific Poster. You can learn at your own pace and arm yourself with the tools, templates, skills and knowledge to create your own award-winning scientific posters. We’ve had excellent feedback on the 33 video lessons, 3 hours of learning and 8 templates & downloads included - so we’re confident that you’ll love it too.

Haven’t got the time to make your own Award-Winning poster?

We completely understand that learning is a huge time commitment, especially for busy researchers. We’ve been there and totally sympathise. But don’t fret, you still have another award-winning option we KNOW you'll love.

Animate Your Science now has their very own line of scientific poster templates! These are perfect for those who really need to get started on their poster for next week’s conference (you know who you are 🙋🏻‍♀️🙋🏾‍♂️), without the fuss of making it from scratch.

Lovingly handcrafted by our creative experts, these templates are downloadable across 4 different file formats, include 50 science icons, feature 8 unique colour schemes, and include our specially selected list of fonts to match your aesthetic.

Plug and play, and try them out today!

Until next time!

Dr Tullio Rossi

Juan Miguel Balbin

#scicomm #poster #science

Related Posts

How to choose appropriate font sizes for your scientific poster

Scientific posters: a step-by-step planning guide

How to select the best images for your scientific poster

Home → Presenting Research → Master the Art of Scientific Posters for Conferences: Step-by-Step

Master the Art of Scientific Posters for Conferences: Step-by-Step

Jordan Kruszynski

• January 4, 2024

Scientific posters for conferences – a curious blend of art, data and academic explanation that should get those who look at them chatting like a flock of parrots over your research.

We say should because in reality, it doesn’t always work out that way. There are a lot of pitfalls that can prevent you from nailing that poster design, which in turn might get your work less attention than it deserves.

But we’re getting ahead of ourselves slightly – first, we need to answer the crucial question: ‘what is a scientific poster and why should I make one?’

To make your life easier, we here at Research Unwrapped have decided to put together a guide to the whole business of academic posters, from planning and design right through to final presentation at conference.

Are you ready to balance content and design to make sure your research gets noticed?

Let’s do it.

What Is a Scientific Poster?

Simply put, scientific posters are visual representations of your research that summarise your findings and conclusions. They are an essential part of scientific conferences, as they allow researchers to share their work with a wider audience. A scientific poster typically consists of a title, author list, abstract, introduction, methods, results, discussion, and conclusions.

Posters are usually displayed on boards or walls as part of a poster session and the presenter (you) stands beside the poster to answer questions and engage with other attendees. Poster sessions can be enormous and end up turning the conference hall into something resembling a temporary art gallery, so it’s critical that your poster stands out amongst a sea of rivals.

The Importance of Scientific Posters for Conferences

The importance of scientific posters for conferences cannot be overstated. Posters provide an opportunity for researchers to showcase their work, network with peers, and receive feedback from the scientific community. It’s worth noting that while poster sessions can in theory take place at any kind of academic conference, they’re most common at the scientific ones.

A well-designed and informative poster can help you to stand out from the crowd and make valuable connections with other researchers. Moreover, scientific posters are an efficient way to communicate your research to a wider audience, as they are often viewed by many attendees during the conference.

Understanding the Purpose of Your Scientific Poster

Before designing your scientific poster, you need to understand its purpose. Typically, the purpose of a scientific poster is to communicate your research findings and conclusions to a wider audience. Your poster should be designed to attract the attention of attendees, convey your research in a clear and concise manner, and engage viewers in a discussion about your work. So, think about the key message you want to convey and how you can best present your research to achieve this goal.

If you know which key points you want to impress upon your audience, you can wrap your whole design structure around them.

Designing Your Scientific Poster – Layout and Content

The layout and content of your scientific poster are crucial to its success. Your poster should be visually appealing, easy to read, and informative. A typical scientific poster is divided into sections, including a title, author list, abstract, introduction, methods, results, discussion, and conclusions. Each section should be clearly labelled and easy to follow. Use headings, subheadings, and bullet points to organise your content and make it easy to read. Avoid using long paragraphs or dense blocks of text, as these can be overwhelming for viewers.

At this point, let’s dive into a great example courtesy of Nicholas Wu , ecological physiologist at Western Sydney University.

Notice the visual appeal of the poster – more on that in a moment – but particularly the way the content is presented. Plenty of bullet points, sentences of a digestible length, nicely defined and clearly-headed sections – all of these features make the poster easy to read. Everything is broken up by relevant graphs and tables, which help to illustrate the key points as well as make the whole poster more attractive.

Choosing the Right Colours, Fonts and Images for Your Scientific Poster

The choice of colours, fonts, and images can make or break your scientific poster. The colours you choose should be eye-catching and complementary, but not too bright or distracting. Stick to a palette of two to three colours to keep your poster looking cohesive. Notice how well our example above harmonises ocean colours to create something that’s simply a pleasure to look at.

The fonts you choose should be easy to read and consistent throughout your poster. Avoid using too many different fonts or font sizes, as this can make your poster look cluttered. Finally, choose images that are relevant to your research and high-quality. Avoid using low-resolution or blurry images, as these can detract from the overall quality of your poster. What we love about the image of the turtle above is that it boldly illustrates Wu’s research findings – that plastic disrupts aquatic life.

Tips for Effective Scientific Poster Design

Here are some additional tips to help you design an effective scientific poster for conferences:

• Keep it simple: Avoid using too many colours, fonts, or images, as this can make your poster look cluttered.
• Use blank space: Leave some empty space around your text and images to make your poster easier to read.
• Highlight your key findings: Use graphs, tables, or images to highlight your key findings and conclusions.
• Use bullet points: Use bullet points to break up long paragraphs and make your content easier to read.
• Proofread your poster: Make sure to proofread your poster for spelling and grammar errors before printing it.

Printing and Presenting Your Scientific Poster

Once you have designed your scientific poster, it’s time to print and present it. Make sure to follow the guidelines provided by the conference for poster size and format. Double-check this so your poster doesn’t get rejected! Print your poster on high-quality paper or vinyl to ensure that it looks professional.

When presenting your poster, be prepared to answer questions and engage with attendees. Practice your presentation thoroughly beforehand to ensure that you can convey your research in a clear and concise manner.

Examples of Successful Scientific Posters for Conferences

One of the best ways to learn how to design a successful scientific poster is to look at examples from past conferences. Take a look at some of the posters presented at previous conferences in your field to get an idea of what works and what doesn’t. Pay attention to the layout, content, colours, fonts, and images employed in these posters, and use them as inspiration for your own design.

Another great example from Nicholas Wu – not strictly a conference poster, but take note of the excellent design principles on display and try to apply them to your own poster design!

Scientific Poster Templates and Tools

There are many scientific poster templates and tools available online that can help you to design an effective poster. These templates often come with pre-designed layouts and placeholders for your content, making it easier for you to create a professional-looking poster in a short amount of time. Some popular tools for designing scientific posters include Canva , Adobe Spark , and PowerPoint.

When it comes to planning and executing a poster, organising your resources can help every step of the way. Find out how Audemic can save you time and streamline the research process, keeping you sharp for your poster presentation.

Final Thoughts

As you can see, designing effective scientific posters for conferences requires a careful combination of design and content skills. By following our steps, you should be able to create a poster that will dazzle your audience. Remember to keep it simple, use bullet points, highlight your key findings, and proofread your poster before printing it. Utilise images, style and design principles and you’ll take things to an even higher level. By mastering the art of scientific posters, you’ll enhance your professional reputation and make valuable connections with other researchers in your field.

Keep striving, researchers! ✨

Table of Contents

Related articles.

How to Publish a Research Paper: A Step-by-Step Guide

You’re in academia. You’re going steady. Your research is going well and you begin to wonder: ‘How exactly do I get a

Behind the Scenes: What Does a Research Assistant Do?

Have you ever wondered what goes on behind the scenes in a research lab? Does it involve acting out the whims of

How to Write a Research Paper Introduction: Hook, Line, and Sinker

Want to know how to write a research paper introduction that dazzles? Struggling to hook your reader in with your opening sentences?

Blog Podcast

Privacy policy Terms of service

Subscribe to our newsletter!

Discover more from Audemic: Access any academic research via audio

Subscribe now to keep reading and get access to the full archive.

Type your email…

Continue reading

View the latest institution tables

View the latest country/territory tables

iPosters and Betterposter: How to create a conference poster that people want to read

Download free templates, or make the switch to digital-only.

Marc J. Kuchner

Researchers meet and share their research in the poster hall at the AGU Fall Meeting. Credit: Gary Wagner Photos (garywagnerphotos.com)

6 February 2020

Gary Wagner Photos (garywagnerphotos.com)

Researchers meet and share their research in the poster hall at the AGU Fall Meeting.

A few years ago, presenting a poster at a scientific conference inevitably meant battling with thumbtacks, rubber bands, and an unwieldly sail of paper with little power to inspire. Now researchers are increasingly opting for digital posters and templated designs that highlight – rather than obscure – their key findings.

I recently attended the 2019 annual meeting of the American Geophysical Union (AGU) in San Francisco, where 17,909 scientific posters were displayed over the course of a week. Many of these posters were visually arresting and cleverly constructed. And some were entirely online.

Since 2017, the AGU has been inviting presenters to submit digital poster ideas. Known as iPosters, they can support videos and animations, and are displayed on giant, interactive touch-screens.

That year, 117 iPoster submissions were approved for display at the conference. In 2018, that number had jumped to 775 iPosters, and last year, there were 995.

“The audience is jazzed about them,” says AGU executive program manager, Erik Hankin. “There’s an excitement around the technology and how it can overcome the limitations of a paper poster.”

The digital poster’s advantages go far beyond not having to lug around a 40-inch cardboard tube. Presenters can easily make last-minute changes to the content, and they can be instantly converted to other digital formats so they can be shared or uploaded to a website.

“I like not having to deal with the university printing office or worry about leaving it on the train,” says Leah Wood, a PhD student from Indiana University-Purdue University Indianapolis. “And I think it’s more engaging.”

PhD student Leah Wood, explaining her digital poster at this winter’s meeting of the American Geophysical Union. Credit: Marc Kuchner

The AGU asked iPoster presenters to give brief talks about their research (called eLightning talks), and those were a hit as well.

“I think it’s the best of both worlds between giving an oral presentation and a poster presentation,” says Wood. “These three-minute talks are just right to give an elevator pitch and encourage people to come and play with the poster.”

Paper posters aren’t done yet

The downside of running a digital poster session is that it costs more than a conventional poster session, and someone has to foot the bill.

Conference organizers pay aMuze Interactive, a US- and Sweden-based company, for the use of proprietary iPoster software, and often a second company to truck in the special monitors and display hardware.

Some conferences can charge as much as $1,000 extra to participants who present digital posters to cover these expenses.

If that cost precludes you from going digital, progress has touched the paper side of the poster hall, too.

We’ve also seen improvements in the design of scientific posters. In 2019, Mike Morrison, a PhD student in psychology at Michigan State University, created a viral video calling out the inadequacy of conventional posters and introducing his own free downloadable poster templates called betterposters .

Morrison’s betterposter design includes small portraits of each author so conference-goers can recognize their faces in a crowd. They also include QR codes that can be scanned to bring up the relevant paper and other supplementary material on a user’s smartphone.

But the hallmark of the betterposter is a big dark square, smack in the middle of the poster, containing a single sentence that states the primary result of the research. It’s written so large that it’s impossible for conference-goers not to read it as they walk by.

my first attempt at a #betterposter come find out what happens! #ELSO2019 pic.twitter.com/NxfgQBMhEE — Brendan Riordan (@concernecus) September 14, 2019

@drdavidliew presents his poster #2685 #ACRbest #ACR19 @RheumNow come check out the Australian Experience of TA bx. pic.twitter.com/quQrEhv8x3 — Dr. Rachel Tate (@uptoTate) November 12, 2019

My colleague, Petr Pokorny, a planetary science postdoc from the Catholic University of America in Washington and NASA’s Goddard Space Flight Center in Maryland, tried using a betterposter template for the first time at the 2019 AGU meeting.

“It was a huge success. I got about 100 people stopping to read the poster and take pictures of it,” says Pokorny. “And it was a pretty dead part of the room.”

Petr Pokorny’s betterposter conference poster. (Kuchner is a co-author on the paper.) Credit: Marc Kuchner

Learn from the best

My hope for the future of conference posters is to see the aMuze iPoster templates incorporate some of the clever elements of the betterposter concept.

Although the digital posters I saw last year were easy enough to interact with, I often found myself struggling to understand the main point of the research being presented.

The betterposter templates are designed to put the “so what?” factor at the front and centre of the presentation – quite literally – which often solves this problem.

Here are some of my favourites that have been posted to Twitter:

@ghs_org Health Sciences Center Research Showcase today - lots of great feedback on our #betterposter design! @Laura_MPH pic.twitter.com/ngHq8PAc6t — Jacqueline Forrester (@jacforrester) April 12, 2019

Presenting research at @metals_in in Paris this week! Got creative with this one following some inspiration from @mikemorrison . *Note the skull decorated with orbitals to represent cytotoxicity! #CHEMISTRY #betterposter #Paris pic.twitter.com/HhgmfSIJL6 — Miles S Capper (@CapperMiles) November 15, 2019

Giving the #betterposter template a go at #NAPCRG2019 and have caught some eyeballs. Success 🤷🏻‍♀️ Come learn about primary care patient volume and quality of care for complex patients with me 😊 pic.twitter.com/ZIyVnbHdCI — Natasha Lane (@NatashaErinLane) November 19, 2019

Thank you #IPOS2019 for the opportunity to present my research on #symptom perception in #AYAcancer survivors today. My first #betterposter design was seemingly a success :) pic.twitter.com/9qgFcojP7W — Lauren Heathcote, PhD (@LCHeathcote) September 24, 2019

Search the #betterposter hashtag on Twitter to see more examples.

And to avoid that crushing feeling that results from unfurling a crinkled poster, you can also order a cloth fabric poster at makesigns.com or postersmith.com .

Marc J. Kuchner is an astrophysicist and the author of Marketing for Scientists: How to Shine in Tough Times. Photo by Gary Wagner Photos .

Sign up to the Nature Index newsletter

Get regular news, analysis and data insights from the editorial team delivered to your inbox.

• Sign up to receive the Nature Index newsletter. I agree my information will be processed in accordance with the Nature and Springer Nature Limited Privacy Policy .

• About the LSE Impact Blog
• Comments Policy
• Popular Posts
• Recent Posts
• Subscribe to the Impact Blog
• Write for us
• LSE comment

May 11th, 2018

How to design an award-winning conference poster.

17 comments | 346 shares

Estimated reading time: 6 minutes

Enjoying this blogpost? 📨 Sign up to our  mailing list  and receive all the latest LSE Impact Blog news direct to your inbox.

Before we get started, I want you to think about three things that you know about scientific posters. Think hard now.

Done? Great! Now erase those ideas from your memory. Forever .

We need to start fresh.

The problem is that 90% of the scientific posters that you’ve seen at conferences and in the corridors of your university are terrible . I mean very terrible ! Therefore, any ideas you might have about what a scientific poster should look like are probably, well…terrible. But it’s not your fault, and we’ll set things straight in this post, so hang tight!

First off, let’s make clear what a poster is not .

A poster is not a bottomless pit where you dump all of your data and technical lingo. Only carefully selected information and visuals should go into your poster. I know you have eight fancy 3D plots that you can’t wait to share with the world, but ask yourself, are they  really necessary? Do you  really  need eight of them when just one would do the trick?

Now let’s talk about what a poster  should  be instead.

Above all, a poster should be a  networking tool . The primary purpose of a poster is not to communicate every little detail of your fantastic research, but rather to attract people’s attention and serve as a conversation starter. Think about the typical conference poster session; it’s at the end of the day, and there is often a copious amount of alcohol in the mix. Seriously, after a long day of presentations, no one wants to read walls of text as the wine kicks in. What they want is for you to share the story of your research and engage in informal conversation about it. Repeat after me: a poster is a conversation starter. And the poster is not going to do the talking for you.

Second, a poster is a  communication tool.  A poster should use visuals to draw people in from a distance. Then, as people step closer and begin reading it, go ahead and give the background information necessary so that they can put your work into context, understand what you have done, why you have done it, and come to realise its broader impact.

Does this ring a bell? It’s no coincidence that the key information you’d include in your poster is the same information that you’d find in any scientific abstract. And here’s the secret: a scientific poster is simply a  visual abstract . It’s also known as a graphical abstract. A concise and visual summary of your research. Its purpose is to be accessible and to drive attention to your research.

As academics, we like to write using impossible words, passive tenses, and convoluted sentences. We believe this is the way it should be done and what makes us seem most intelligent. The reality is, this is a selfish way of writing and does not  take the reader into account . So please, break this vicious cycle of selfish scientific writing and design your poster with the reader in mind from the start.

How? Let me show you.

Step 1 – Scripting

Before you consider opening PowerPoint, or any other design software, open Microsoft Word. Any word processor will do, but make sure that it has the ability to track your word count and check your spelling. The latter is particularly important, as I learned the hard way by missing an award because of a typo!

• Target audience : ask yourself, who is my ideal audience for this poster? Is it other experts in your field, or perhaps the broader public? What is their level of understanding of the subject? This is an important question because if you put a bit of effort into making your poster understandable to the broader public, you automatically increase your potential audience and impact. Also consider that a poster written in plain English works with both experts and non-experts alike, while technical and complicated writing greatly limits your potential audience.
• Bullet points : a poster should not look like a paper, therefore, bullet points are your friend. 200-word paragraphs on a poster would discourage even the most motivated, sober, and caffeinated conference attendant. Bullet points on the other hand are a lot less frightening. There is a trend among some academics to slap a solid 200-or-so word abstract right at the top of their posters. Let me set the record straight. This has to stop. Your whole poster is a visual abstract, so it makes no sense whatsoever to put a solid block of text that no one is going to read at the top of your poster. Exception: If you’re ashamed of how terrible your data are and you don’t want people to look at your poster, then go for it, put that abstract at the top. It’ll do a wonderful job at keeping people at a safe distance!
• Use sections with headers : because we are writing with the reader in mind, we want to make the logical flow of the sections as easy as possible for the viewer to follow. My advice is to have large, easy-to-read and numbered sections that cover the main pillars of the story, which typically are:

1. Background 2. Questions/knowledge gap 3. Methods (keep this to the bare minimum or skip it if you can) 4. Results 5. Conclusions 6. References and acknowledgements (smaller at the bottom)

• Fewer words : I know this is going to shock many of you, but you should keep your word count under 250 in total. Possibly <150 words. I’m serious. The harsh reality is that if your poster is wordy, people will ignore it. Less is definitely more.
• Graphs : I know that you’re proud of your amazing graphs (especially those fancy multi-dimensional plots with lots of colours). Unfortunately, I have a bad news for you: you need to leave most of them out. You need to carefully select only the very essentials. One or two graphs is better than three or four, and certainly better than eight or nine! When selecting the graphs to display, also ask yourself who your audience is. This is important because if you are using your poster as an outreach tool for the general public, then there is no point in including complicated graphs that no one is going to understand. However, things are different if you are showing your poster exclusively to an audience of experts. In that case, it’s safe to assume your audience can read your graphs.

Step 2 – Concept

Here is where the fun starts. Grab a piece of paper, or open up your design software, and make a first draft.

• Layout and size : vertical or horizontal? You better check with the conference organisers, as you don’t want to show up at the conference with a poster that doesn’t fit the panels. A0 (841 x 1189 mm or 33.1 x 46.8 inches) is a good standard size to start. Keep in mind that when you design posters, it’s always safer to downsize than to upsize, as upsizing a digital image based on a pixel grid will inevitably cause a loss of resolution.
• Panels : how do we read; left to right or right to left? Top-down or bottom-up? It may seem obvious, but I always see posters that are visually confusing and don’t have a clear directional flow. Start with an enlarged and readable title right at the top, then create a simple layout of panels that make it easy for the viewer to navigate. Remember that we’re committed to keep the reader in mind, so use arrows and numbered headers to help them out.

• Leave space at the edges : notice the grey space in the images above? It’s important to leave some blank space around the edges for a couple of reasons. First, you don’t want to risk important information to be cut off when printing, and second, you don’t want your poster to feel cluttered. This blank space is also known as negative space, and we’re going to unpack this concept more in the next section.

Step 3 – Design

• Negative space : for some strange reason, many academics feel the need to cover every inch of their poster with text or images. This is the wrong idea! It’s bad because it makes it difficult for the viewer to find the relevant information and to rest their eye. Clear space, also known as negative space, is a super important design concept, one that you should use to your advantage. Get ready for it…40% of your poster should be clear. I am serious!
• Eye-catching visuals : imagine you’re walking around a poster session, and you’re far enough away from the posters that you can’t read titles or graphs. What will compel you to walk towards a particular poster? It’ll likely be a recognisable image that grabs your attention. Without a big and recognisable image, your poster will look like a fuzzy wall of text and it will likely go unnoticed. Therefore, it’s smart to include one big visual that’s related to your research and has the ability to hook people in from a distance. Be it a rocket, a lion, or an octopus — what matters is that it’s there.
• Colour : this should be common sense, yet still I often get my retina scarred by the most unbearable colour combinations on scientific posters.

Use a limited number of colours, say three-to-five, and stick with them! Graphs included. My suggestion is that you have two or three shades of a primary colour of your choice, an accent colour that stands out, and a couple of text colours. In a colour scheme of this kind, you can use the accent colour to draw attention to where you want people to look. The important thing is that you use the accent colour in moderation. Let me show you what I mean.

See how the 87% and the dot points stand out? This is the effect you want to recreate on your own posters. Feel free to steal these colour schemes, and in case you need some more inspiration,  Material Palette  is a free tool that creates colour palettes for you based on two colours of your choice.

• Background: I know you have that awesome photo you really want to include in the poster. Why not blow it up and use it as the background of the whole poster? No! Don’t do it! You’re not doing yourself or the viewer any favours. A photo used as a background is too distracting and makes it impossible to have negative space on your poster. It’s much better to leave the background white, grey, or filled with a light colour from your colour palette.
• Fonts : fonts and font sizes work a bit like colours. That is, the fewer you use, the better. My suggestion is to use only one or two different fonts. Boldface should be used on titles and headlines, while all the rest should be normal. When picking what fonts to use, play it safe. Stick with the classic Arial, Myriad Pro, and other familiar fonts and you can’t go wrong. I know you’re tempted to use that super-original font that you’ve just discovered, but please, spare us. In terms of font size, try 90 for the title, 60 for the headlines, and 36 for the body text. And remember that your poster should not require a magnifying glass to be read, but rather it should be easily readable from a metre away.

• Contact information : it may seem strange, but a lot of people forget to write their contact information on their posters. You may have a stunning poster, but how are people going to contact you and offer you a postdoc if you’re not around and your email is not on the poster? Even better, put a few business cards or a miniature A4 version of the poster (with contact info) beside the poster for people to take. This will have you looking very professional!
• Photo : most people don’t even think about this, but it’s a good idea to put a photo of you in one of the lower corners of your poster near your contact info. This is good practice as it makes the poster more human and even allows people to identify you and, if you’re lucky, buy you a drink because you impressed them with such a stunning poster. Hey, you never know.
• Resources : you’re probably not an artist, so where can you source quality visuals to put on your poster? Well, you can hire a professional scientific illustrator, or you can utilise one of the plenty free resources on the web. If you’re in the environmental sciences, the  IAN image library  is a great free library of graphics. Another great website to find free illustrations and icons is  Freepik.  Happy browsing!
• Software : some of you may be thinking that to make great posters you need great (and expensive) software. Wrong! All you really need is Microsoft PowerPoint and the principles contained in this blog post. Feeling like trying something more powerful? Then I recommend you check out  Canva , and if you’re really up for a challenge use  Affinity Designer,   Adobe Illustrator  or  Indesign . However, be ready for a steep learning curve and a substantial investment on these latter options. On the bright side, Adobe always has significant educational discounts for students and university staff.

Step 4 – Getting your poster ready for print

• Get feedback : you’ve designed your masterpiece. Awesome! Congratulations! Now it’s time to get feedback from your supervisor and/or colleagues before printing it. Ask them to proofread it too. And remember that people are busy, so do this well in advance, as printing often takes longer than you’d imagine.
• Dummy : before spending money printing your poster, you really want to make a dummy as a final check. Print your poster A4, or even better A3 size if you can, and triple-check that important information isn’t too close to the margins. You’re likely going to put your picture in a corner, so you want to ensure your face isn’t going to get cut in half!
• Colour profile : if you designed your poster with professional software, you’ll have the ability to control the colour profile. Nothing complicated, there are two options: RGB and CMYK. The first one is for digital use, and the second one is for printing — pick the second one. That’s all you need to know.
• Resolution : if you designed your poster big enough from the start (e.g. A0), you should be alright. As a rule of thumb, your resolution for high-quality printing posters and images should be around 300 dpi (dots per inch).
• Where to print : you have many options, from the big office supplies stores like  Officeworks , to the small print shops around campus. Print time varies from place to place, so be sure to plan this ahead of time.
• Paper : shiny things are pretty, but it’s better to avoid shiny and glossy papers when it comes to posters, as they can create annoying reflections. Matte papers are best. But paper isn’t the only option these days, some stores can even print your poster on canvas or cloth.
• Tubes and foldable posters : the most common is to print your poster on paper which fits into a cardboard tube. This is fine if you don’t need to take you poster on a flight, but have you considered that the tube might exceed the standard carry-on size limit? There is a solution! Some stores like  Officeworks  can print your poster on soft cloth materials that you can fold into your suitcase! And in case your poster gets a little wrinkly, all you need to do is to iron it. I tried this and I was very impressed by the print quality. The colours looked great!

This was a long post with lots of information, so I’m impressed you made it this far! Now that you’ve learned these solid principles, you’re halfway there to making an award-winning poster.

Oh, and one last thing. Remember when I said that a poster is a conversation starter? It’s true, so you need to prepare and sharpen your pitch! Practice walking people through your poster in about a minute, and then start a conversation with them. How? Asking them what they work on is a good start. The secret to a good conversation is showing interest and listening. People love to talk about themselves and their research, so let them talk! It’s as easy as that.

This blog post originally appeared on the  Animate Your Science  blog and is reposted here with permission .

Animate Your Science is a communication agency that empowers researchers to change the world by communicating in an effective and accessible way with video animations and graphics.

Note: This article gives the views of the author, and not the position of the LSE Impact Blog, nor of the London School of Economics. Please review our  comments policy  if you have any concerns on posting a comment below.

About the author

Tullio Rossi is has a PhD in marine biology from the University of Adelaide. He is the founder of Animate Your Science, a company whose objective is to help scientists to get their work noticed and make a positive impact on society through the creation of video and graphical abstracts that are engaging, understandable, and shareable on social media. He is a rare breed: a marine biologist, graphic designer, and communicator all rolled into one. Tullio is Italian, but currently resides in Adelaide, South Australia. When he’s not helping scientists get discovered, he loves travelling to exotic places, exploring the underwater world, and dancing salsa!

17 Comments

Neglected to mention under adding Contact info to posters: ORCID can generate a QR code for posters, business cards, etc.

https://support.orcid.org/knowledgebase/articles/116878-orcid-qr-code

• Pingback: Tullio Rossi: How to design an award-winning conference poster — Impact of Social Sciences | Salon des Refusés (redux)
• Pingback: #SMSociety 2018 Poster Size Restrictions and Requirements – 9th International Conference on Social Media & Society
• Pingback: General research and writing guides and resources – #riozones
• Pingback: Impact of Social Sciences – How to design an award-winning conference poster – Bilgi Her Şeyi Yener
• Pingback: 2018 in review: round-up of our top posts featuring advice on academic writing and presentations | Impact of Social Sciences
• Pingback: 2018 in review: top posts of the year | Impact of Social Sciences
• Pingback: How to design an award-winning conference poster

But this post is not in the form of a poster!

• Pingback: Dipping your toes into research - ARNS
• Pingback: Getting people to talk to you during a poster presentation (Wade Kelly) – Conference Inference

Great informative post on poster ideas. The tips are very useful definitely going to follow these tips on next poster design.

This is great! especially in todays COVID-19 world many conferences are going digital and these tips are really useful. Do you mind if we take parts of this to share with conference attendees?

if so please email and let me know as I am helping to organize a conference and we like the content, wnat to give you credit but would like to put it on our site.

Hi Desmond, this post originally appeared on the Animate your Science blog, so I would suggest contacting them for permissions.

Recently I have won a poster prise following your instructions. I really wanted to thank you!

I didn’t know how much attention could get someone by designing a poster. Nice info

Thank you for this post. I really needed info on making my first poster and I found the material here super helpful.

Leave a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Notify me of follow-up comments by email.

Related Posts

How games can help us to understand how people make decisions and support policy development that takes better account of field realities

December 13th, 2018.

A scientific paper shouldn’t tell a good story but present a strong argument

June 1st, 2018.

Policy relevant, multidisciplinary, disruptive: What kind of research do economists want?

September 24th, 2021.

Grimpact – Time to acknowledge the dark side of the impact agenda

May 28th, 2019.

Visit our sister blog LSE Review of Books