sample personal statement for marketing degree

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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

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• Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, M.Eng., Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this   Sample Ph.D. Personal Statement  that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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• 100+ Personal Statement Templates

How to write a postgraduate marketing personal statement

How to start your postgraduate personal statement, dos and don’ts.

• Use active voice
• Ensure good spelling, punctuation, and grammar
• Only use truthful information
• Remain specific throughout
• Keep sentences short and concise
• Use paragraphing for easy readability
• Tailor everything specifically to the university
• Use clichés
• Copy online examples directly, do take inspiration
• Go off on a tangent, keep it concise
• Copy your CV word for word, keep it interesting

• October 26, 2020

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How To Write A Personal Statement & Examples

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Whether you’re using the Common Application, the Coalition Application, or a school-specific application portal, it can be scary to come up with an essay topic that encompasses the complexity and vastness of who you are as a person. So to help you move past the intimidating aspects and focus more on the fun and meaning, in this post, we’ll describe what differentiates the personal statement from other college essays and what function it serves in your college application.

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• Business, marketing and management personal statements

Business and marketing degree personal statement example (1a)

When I reminisce about my school days, I look back with pleasure at the Business Studies classes I took at GCSE and A-level. I always found the Classes extremely interesting. My attention was hooked and my understanding of business grew as we progressed our way through the course. My enjoyment of Business Studies can be seen from my exam grades of which I am extremely proud.

At 18 years old I was keen to go out in the world of work and learn more about differentworking environments. I had jobs from working in nightclubs and promotions to working in face-to-face event based sales. These experiences gave me a chance to see first hand how the theories I had learned in Business Studies applied in practice. I fell ill in December 2005, leaving me unable to complete my A Level study. I took advantage of my misfortune by working in marketing where I had to promote products from business to consumers while learning how to build and manage my own team from scratch. At first I found the idea of being responsible for people quite daunting, but I saw it as a challenge and invaluable experience and therefore fell into the responsibility comfortably. I also worked in retail for a brief period; this faced me with different challenges and a different working environment. In September 2006 my health improved and I returned to education and I am currently completing an Access to Business Studies course. I am also doing A Level French as Irecognise the benefits of having more then one language in the business world. I want to be multilingual and as long as time permits, I will endeavour to learn as many languages as possible. I am also keen to learn about other cultures and have experienced life in Ghana,where I was able to see life from another perspective. In 2003 I lived in America as part ofa student exchange programme and I hope that one day I will have the chance to travel around the world and experience more cultures. Although work is important to me, I recognise the need for rest. I enjoy listening, playing and watching live music. I attend live performances regularly. My love for music stems from the age of eight where I first picked up the recorder and clarinet. I developed my music skills by learning how to play the guitar and the piano. I am eager to learn how to play the drums. Socialising is a part of my life. I like to get involved with campaigns and groups as I feel it is a great opportunity to interact with different people from all walks of life. I regularly volunteer for Amnesty International and Love Music Hate Racism. I feel that I will settle down well at university as I am friendly and confident and my ability to work in a team will enable me to interact well with other people. Having studied drama I have an interest in acting. I often go to the theatre and would like to pursue this interest at university in my free time. With my varied interests I am looking forward to the social, as well as the academic opportunities at university.

After university, I hope to work in Marketing and Advertising. I am an outgoing, articulate and keen person and feel these qualities would shine. Every time I watch an advert on television or see one in a newspaper I immediately know this is what I want to do in life. The idea of having a product to launch and a target audience to appeal to excites me. I always think of creative ways a product can be marketed. I am an enthusiastic learner, I know what I want and I am prepared to work hard to achieve my ambition. I had a job where the wage was commission based; this made me a self-motivated person with the determination to reach the goals I placed in front of me.

I believe that given the academic opportunity, coupled with my valuable work experience, I will be set firmly on the right path to a successful career.

Universities Applied to:

• Bournemouth
• University of Central Lancashire (UCLAN)
• University of the West of England, Bristol (UWE)
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Example of a personal statement for a business degree  .

A business degree personal statement has a big impact on your chances of getting admitted to your desired University.

While grades and UCAS points are an important part of your application, indicating intellectual or academic strength, personal statements are how you demonstrate your character and extracurricular experience.

A personal statement shows your academic achievements in addition to providing context and insight into your passion and goals for business studies. Admissions committees want to know the value you can bring to the university - a personal statement helps them to better determine this.  

This guide will help you write a comprehensive and effective personal statement - one that complements your academic scores with a clear description of your unique talents, experience, ambitions and goals. 

The Structure of a Good Personal Statement

A good business degree personal statement should have a clear and logical structure.

Typically you would want to include the following sections…

Introduction:

• Your motivation for pursuing a business degree.
• Your reason for choosing this course at this university.

Skills and Achievements:

• Key traits and characteristics.
• Your academic accomplishments.
• Any business-related extracurriculars and leadership roles.

Your Business Experiences:

• Work shadow programs, Internships, group projects, or roles that highlight your relevant skills and learning inside or outside of the classroom.
• Key contributions and takeaways from each experience.

Closing Statement:

• Reiteration of your passion and suitability for the course.
• Vision for your future in business.

1. The Introduction: Crafting the Opener

The introduction of your personal statement sets the tone. It's where you explain 'why' you want to study a business degree. The opening lines are important because they capture the admissions committee's attention.

Clarity: Begin with a clear, concise statement about your desire to study business. This could stem from a lifelong fascination, a transformative experience, or a future goal you're aiming for. Explain briefly why you’re interested in this particular course at this particular University.

Personal Touch: Share a personal anecdote or experience that ignited your passion for business. Did a specific event or individual inspire you? Elaborate briefly, connecting it to your broader aspirations.

Forward-looking: Highlight where you envision a business degree taking you. Are you looking to drive innovation in a particular sector? Maybe you aspire to be a future leader in sustainable business practices?

Concise: Keep it short and impactful. Avoid meandering or generic statements. Be genuine about your motivation, ensuring it's specific to your aspirations. Any personal anecdotes should be concise and punchy - to the point.

Your introduction should come across sincerely. It should set the tone by offering a short description of your past inspirations and future ambitions in the realm of business.

2. Skills and Achievements

It’s important to effectively showcase your skills and achievements. Here's how to strategically highlight them:

Traits: Begin by pinpointing key character traits that support and emphasise your suitability for a business course. Are you a decisive problem solver? Perhaps you excel at analytical thinking or demonstrate resilience in the face of challenges. 

Identify your strongest relevant attributes and share them to paint a picture of the potential you can bring to the course. Committees are always looking to find candidates who have traits that will make them good business students and future industry leaders.

Academic: Reference all relevant courses or subjects that align with the courses you're applying to. Did you ace your 'Business Studies'? Why did you settle on the subjects and courses you chose at school? Perhaps you were involved in an olympiad? Make sure to mention any honours or accolades, or academic activities that showcase your academic ability and past performance. 

Academic excellence is always worth mentioning, even in school subjects you might feel are unrelated to business. Bear in mind that ‘business’ is vast, complicated, and ever-changing. It is difficult to predict what knowledge and skills might become critically important to business activity in the future. So, share your academic strengths and interests, whatever they may be. 

Activities: Beyond the classroom. Business schools value real-world engagement, leadership, and teamwork experience . Did you take part in any societies? Did you play a leadership role? Or partake in a notable entrepreneurship competition? Emphasise any leadership roles or participation in business-centric events. These experiences underscore your passion and hands-on involvement in the world of business.

3. Relevant Experience & Roles

A University admissions committee won’t expect you to have started your career already. But they will greatly value any extracurricular initiative. If you have been involved in any entrepreneurial, leadership, or management roles at school, then mention them. If you are a mature student, and have been in the workforce for some time, use any relevant work experience.

Internships or Work Experience: Were you part of an internship or work shadow programme? If so, then it would be excellent to mention how you actively participated in a formal business environment. Describe what business you were a part of, what you did, and what you learned from the experience. Perhaps that experience taught you skills? Any exposure to a business environment is valuable.

Projects & Working as Part of a Team: Perhaps you spearheaded a project at school? Working effectively in a team is a highly valued skill. If you can showcase any team experience that will definitely stand in your favour. Highlight the challenges that you faced, how you resolved them, and show what you learned from your experience working with a group of people. 

Roles: Did you assume any significant roles at school or in a business setting outside of school? Outline your responsibilities, the impact you made, and the insights you gleaned from both your successes and failures. This demonstrates not just your capability to understand a role and its responsibilities, but also your adaptability in changing challenging circumstances. 

If you felt you learned from an unsuccessful project where you had an important role, then share what you might do differently - what you learned. The ability to learn from past ‘failures’ is an extremely desirable trait that admissions committees will value highly.

For each experience, focus on the value you added and the lessons you learned. This will give admissions committees a clear picture of your practical abilities and your potential contribution to their course.

4. Closing Statement: A Strong Impression

Your closing remarks are crucial. They should leave the admissions committee with a good impression and reinforce your fit for the course.

Reiterate Passion: Briefly touch upon the core reasons driving your interest in business, consolidating what you've shared throughout your statement. Perhaps you're motivated by the challenges and opportunities of the evolving business landscape, or you're dedicated to making a positive impact in a specific sector.

Your fit for the Degree: Highlight your alignment with the specific business degree courses to which you're applying. Have you been particularly impressed by their focus on entrepreneurship or their reputation for fostering global leaders? Express how their unique offerings align with your aspirations.

Your Future Vision: Provide a glimpse into your future. Post-degree, where do you see yourself? Leading a startup? Championing sustainable practices in a multinational? Use this chance to project your potential contributions to the business world, showcasing ambition and forward-thinking.

Gratitude and Openness: Express appreciation for considering your application. Showcase your openness to further discussions, signalling your enthusiasm and readiness to engage with the institution.

End on a strong note, ensuring your closing words echo your dedication, clarity of vision, and the unique value you'll bring to the institution. 

Tips & Advice: Helpful Hints to Strengthen Your Personal Statement

Your personal statement is a reflection of your journey, aspirations, and suitability for the business degree. Keep these tips in mind for a standout submission:

• Authenticity: Always be genuine. While it's essential to present your best self, resist the urge to embellish or overstate. Authentic experiences resonate more than grand exaggerations.
• Clarity: Opt for clear, concise language. Admissions committees appreciate directness over dense jargon. Let your true voice shine through.
• Examples: Don't just state; demonstrate. If you claim to be a problem-solver, illustrate with an instance where you tackled a challenge head-on.
• Tailoring: Beyond expressing your passion for business, pinpoint why this specific degree aligns with your goals. Is it their renowned faculty, innovative curriculum, or alumni network?
• Review: Never underestimate the value of proofreading. Ensure your statement is free from errors, reads smoothly, and truly represents you. It also often pays to get someone else to read it and give you constructive feedback.

We hope this guide will help you to create the best personal business degree statement that you can. Best of luck with your applications going forward.

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Whether talking about a recent news story, how you meet targets in your weekend job, or simply why you want to study business at uni, that spark of genuine motivation and enthusiasm will get you noticed. That's what business admissions tutors told us when we asked them what they look for – and here are some more of their top tips.

Find out everything you need to know about writing your personal statement , including how to write a killer opening and our top tips.

A spot-on business personal statement – in a nutshell

Dr Pam Croney, admissions tutor at Newcastle Business School at Northumbria University, is especially looking for evidence of:

• an independent learner
• a thinker and doer
• an innovator or potential entrepreneur
• a good communicator who likes giving presentations
• an interest in what's happening out there in the business world

Can you demonstrate any of these?

She also likes it when applicants give their own views on a topical issue, like why you think a particular company crashed, what sparked the revival of a vintage brand, or whatever else gets you fired up. Admissions tutors love to know what you’re genuinely enthusiastic about!

What business and management tutors are looking for

• Structure and organisation: to study management, you need to demonstrate that you are capable of managing yourself. Your personal statement needs to be structured, organised, and free of spelling or grammatical errors.
• First impressions count: Sue Blything-Smith, Business and Management Admissions Tutor from University Campus Suffolk, says 'you should aim to be unique and original and provide a good opening line that reveals something about your aptitude and enthusiasm’. She really likes to see statements that demonstrate personality and flair but don't go too over the top: keep it formal and remain objective.
• Examples of your relevant skills: Sue is also impressed by applicants who describe situations where they’ve demonstrated relevant skills like good communication or teamwork, problem-solving, initiative, leadership, or achieving goals.
• Research the course: London School of Economics is keen to know things like why you want to study management, what specific aspects of their course interest you, how it relates to your academic studies, and what additional reading or other activities have led you to apply.
• Entrepreneurial flair: Bournemouth likes its business studies applicants to show they are 'self-starters' who enjoy identifying and solving business problems.

Making your business experience count

It’s not just what you've done but how you've reflected on it. If you work-shadowed the CEO of a multi-national company, that's great, but it will have zero impact unless you spell out what you personally gained from it.

Similarly, if your part-time supermarket job or role in a Young Enterprise programme has helped you develop your skills and confidence, that’s great too. But it will only have an impact on your statement if you explain how or give an actual example.

It's the "how" that brings your statement to life and makes it interesting and personal. So try to think of specific occasions or unique ways you have demonstrated your potential, or maybe something you've observed about customer behaviour, management styles or an effective (or ineffective) marketing campaign.

It's even better if you can then link it to something you've learned in your business, economics, or psychology studies, or read in the Financial Times, The Economist, or on the BBC website.

Or consider the transferable skills you've gained through extracurricular activities and how they can show what the University of Bath describes as 'an active interest in understanding people, work, and organisations'.

Check out our guide to business, management, and administrative studies  to find out what courses are available, areas of employment, and where to find out more about careers.

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Marketing Personal Statements Samples For Students

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Personal Statement - MA Business and Marketing

• Sample personal statement

09 July, 2022

Personal statement - ma business and marketing share.

• 12 May, 2013

I am willing to study the MA Business and Marketing at Bangor University to learn advanced tools, models, theories, techniques, and trends of Business as well as Marketing. This course is suitable for me to enhance my academic qualifications and it will be a great opportunity to start a successful career through deep insights and practical knowledge. Moreover, getting an opportunity to study this course at Bangor University will help me to gain the employment skills I need to achieve for my career ambitions.

Following my SSC & HSC in Business Studies group, I have completed my Bachelor of Business Administration in Human Resource Management from IUBAT- International University of Business Agriculture & Technology, Bangladesh in 2019. Later on, I joined Creation Private Limited as a Commercial Officer and worked there from March 2020 to August 2021. I have great communication skills and self-confidence which has made me appreciative and open to other cultures.My medium of Instruction was in English which has strongly developed my command of English. I still involve with different types of clubs and extra-curricular activities. From here, I become to know the value of an overseas degree. I choose UK as my study destination because it will make easier my path to achieving my future career goal as my country’s employers are recognized for UK degrees. On top of this, the Bangor University provides a range of facilities for their students which will progress me both academically and professionally. I believe my skills and ability will undertake me to this MA Business and Marketing at Bangor University and I would be able to pursue a career in business sectors in the future.

While researching which degree to pursue for my future progression, this MA programme stood out to me as I have a strong understanding of business, which I hope to expand through a degree. I hope this combined course will hold the key to unlocking doors for any business, and it allures me just how many perspectives of a business sectors. Furthermore, the MA Business and Marketing programme will help me to gain the principles, theoretical concepts, and practice of marketing within the business context. It will also increase my applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations, and market research. I have anunconditional passion for business and I always have a keen interest in knowing what is happening in the business marketing environment as a whole. Successfully completion of this course will create a lot of career platforms for me such as Marketing Manager, Business Analyst, and Chief marketing officer in a well renowned company of my home country.

According to my research in the University website, I have found some highly contemporary modules in this MA Business and Marketing at Bangor University. The modules includesMarketing Strategy, International Strategic Management, Organisations and People, International Marketing Communication, New Venture Creation, Management Research, International Marketing, Dissertation, Applied Business Projects,Knowledge Management. These arealign with my study and research focus which has motivated me a lot to choose this programme.I have a plan to establish myself as Business Analyst and if I can successfully complete the course, this will give me an upper hand in my future career progression. My skills and previously completed subjects will help me to complete my prospective study.I hope my chosen course will make better and further open doors for my profession.

I choose UK as my study destination because it is one of the top destinations to study over the world. UK has high class institutions on every corner and the country provides much more flexibility than many other countries. Moreover, UK education ensure practical and research based study. Though Bangladesh is developing in all the sectors but education system is not up to mark yet compare with the world’s latest education system. Because of this degrees do not have international accreditations and recognitions. In a word, UK Education gives the most recent scholastic information, techniques, procedures, practical approach in learning which Bangladesh education system fails to provide to their students. On top of this, Students can choose from over 64 different subject areas, offering over 50,000 different courses here. The degrees awarded by UK universities are recognized all over the world by recruiters and academics alike and most universities have a graduate employability rate of almost 90%. All of these reasons have pushed me to choose the UK to pursue my higher education.

Bangor University itself is incredibly welcoming to international students, offering free English language support throughout the year. Their teaching is rated ‘Outstanding’ amongst the best in the UK. The University awarded Gold for Teaching Excellence in the UK Government's TEF assessment. Also the University ranked 1st in the UK for the lowest cost of living for students (Totally Money 2019). Bangor is the top 10 UK University for Job Prospects (WhatUni 2018) and students' supports (WhatUni 2019). In addition, students can participate in the Bangor Employability Award which is intended to improve students' prompt and longer-term professional possibilities. It offers free chances to pick up the aptitudes and encounters employers need. Therefore, I would like to humbly request you to consider about granting my admission, so that I can start my post graduate education in time, and make my parents and country proud.

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Marketing Personal Statement

This is a sample personal statement written by our professional writer. Please note that our website is scanned by various anti-plagiarism software, so do not attempt to copy/paste this personal statement. You will get caught and your university career will be over before it has begun! To get a custom-written personal statement, just complete the order form and we will write an original personal statement, based specifically on the information you give us, which will never be published or resold.

We are exposed to marketing in all areas of our lives, whether it be at the supermarket, at work or in our leisure time. It is all around us, whether we are aware of it or not. It has developed from a purely creative practice into a science, and both these aspects of the subject fascinate me.

The creative aspect of marketing is what first drew me to the subject. I like to draw, and have won a number of local and regional awards for my work, with one award (to design a character to front a council recycling scheme) resulting in a small exhibition in my hometown.

This involved coming up with a character design, but also involved examining and explaining the reasons behind the choices made and why this would be effective as a mascot for the recycling scheme. It was at this time, in Year 10 at school, that I first considered a career in marketing.

My A-level choices further cemented this goal, and by studying business, media and law, I felt I was getting the necessary analytical, legal and management skills to transfer to a degree in marketing.

There are a number of marketing campaigns that I admire, and I am particularly interested in viral campaigns run through the Internet. One of my favourites was Burger King’s Subservient Chicken – where users could “Have it Your Way” and instruct the chicken to complete certain actions, like “jump”, “hide” and “cartwheel”. It was a clever marketing campaign that got people talking, but more importantly, it was interactive. This, I feel, is a good example of how a viral campaign can work.

Although I have not had direct experience of marketing, I have had a number of part-time jobs that have given me some exposure to it. For the last three years I have worked part-time at a High Street health and beauty store, where I worked on the checkout. I was also required to help with displays, which were pushing particular products. During our monthly team meetings we would get feedback on how those particular products had sold, allowing me to see which ones were successful and which ones were not.

Last year I acquired my Referring Qualification in football, and regularly referee youth football matches. This has helped me develop some excellent skills, including communication, analytical skills and the ability to weigh up situations and come to conclusions quickly. I also enjoy playing football in a Sunday League, which means I get to see football from both sides.

Going to university is the next step along the ladder to reach my goal of a career in marketing. My dream is to own my own marketing company, putting to use the knowledge and skills I am sure to develop during my studies. I have the will and the desire, and hope that I have done a good enough job of marketing myself to get the opportunity to follow this dream.

Your personal statement is vital in ensuring you get the university place you want. Don’t take a chance with it. Secure your university place today!

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What is a business management personal statement?

You are required to write a business and management personal statement to showcase your main strengths, skills, experience and career goals to your chosen universities.

Admissions tutors want to see candidates with business and/or management experience that they can apply to their course.

It should also convey your passion for the subject, as well as why you want to pursue a degree in this area.

How do I write a business management personal statement?

It’s a good idea to start your statement with why you want to study business and and management at university (rather than just business ). For example, you may want to focus on the management part and why this interests you.

Make sure you back up everything with examples, which means having a good list of notes about your experience.

A good business and management personal statement should be written concisely, with a clear structure, including a memorable conclusion.

For inspiration on how to write your own unique statement, take a look at some of our business and management personal statement examples above (please don't copy them!), which will help you decide what to include.

What should I include in my business management personal statement?

It’s important you talk about skills and experience from all areas of your life and try to relate them to hobbies or extracurricular activities, especially if they are relevant to your course.

Think about how any work experience has helped you, what you have learned from it, and how it might be useful in your degree.

University admissions tutors want students on their course that are going to work hard and be of benefit to their department.

For more help and advice on what to include in your business and management personal statement, please see:

• Personal Statement Editing Services
• Personal Statement Tips From A Teacher
• Analysis Of A Personal Statement
• The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
• Personal Statement FAQs
• Personal Statement Timeline
• 10 Top Personal Statement Writing Tips
• What To Do If You Miss The 15th January UCAS Deadline.

Further resources

For more information about business management degrees and careers, please visit the following:

• Business & Finance - National Careers Service
• What jobs can you get with a busines degree in the UK?
• 18 Career Paths in Business
• Business careers advice for school leavers
• What can you do with a business degree?

Related resources

Business personal statement examples.

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